ITEX CORPORATION
SC 13D, 1997-08-22
BUSINESS SERVICES, NEC
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                                  UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.  20549

                                 SCHEDULE 13D

                   Under the Securities Exchange Act of 1934
                          (Amendment No.____________)*


                          Profit Financial Corporation
- --------------------------------------------------------------------------------
                                (Name of Issuer)


                                     Common
- --------------------------------------------------------------------------------
                         (Title of Class of Securities)


                                  743167207000
- --------------------------------------------------------------------------------
                                 (CUSIP Number)



  Donovan C. Snyder, ITEX Corporation, P.O. Box 2309, Portland, OR 97208-2309
                       Telephone: (503) 244-4672 ext. 105

- --------------------------------------------------------------------------------
                 (Name, Address and Telephone Number of Person
               Authorized to Receive Notices and Communications)


                                August 12, 1997
- --------------------------------------------------------------------------------
                      (Date of Event which Requires Filing
                               of this Statement)

If the filing person has previously  filed a statement of Schedule 13G to report
the  acquisition  which is the subject of the  Schedule  13D, and is filing this
schedule because of Rule 13d-1(b)(3) or (4), check the following box [ ].

Check  the following  box  if  a  fee  is  being  paid  with this statement [X].
(A fee  is not  required  only  if the  reporting  person:  (1)  has a  previous
statement on file  reporting  beneficial  ownership of more than five percent of
the class of  securities  described  in Item 1; and (2) has  filed no  amendment
subsequent  thereto  reporting  beneficial  ownership of five percent or less of
such class.) (See Rule 13d-7.)

Note: Six copies of this statement, including all exhibits, should be filed with
the  Commission.  See Rule  13d-1(a) for other  parties to whom copies are to be
sent.

*The  remainder  of this cover page shall be filed out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for any  subsequent  amendment  containing  information  which  would  alter the
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).

                        (Continued on following page(s))
<PAGE>
CUSIP No.  743167207000                           13D                   


- --------------------------------------------------------------------------------
   1   NAME OF REPORTING PERSON

          ITEX Corporation


       S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON  

          93-0922994

- --------------------------------------------------------------------------------
   2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                             (a)  [  ]
                                                             (b)  [  ]


- --------------------------------------------------------------------------------
   3   SEC USE ONLY




- --------------------------------------------------------------------------------
   4   SOURCE OF FUNDS* OO




- --------------------------------------------------------------------------------
   5   CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
PURSUANT TO ITEMS 2(d) OR 2(e)                                         [  ]


- --------------------------------------------------------------------------------
   6   CITIZENSHIP OR PLACE OF ORGANIZATION  Nevada




- --------------------------------------------------------------------------------
   NUMBER OF      7    SOLE VOTING POWER  400,000    6.0%
     SHARES            
  BENEFICIALLY    --------------------------------------------------------------
    OWNED BY      8    SHARED VOTING POWER  None
      EACH             
   REPORTING      --------------------------------------------------------------
     PERSON       9    SOLE DISPOSITIVE POWER  400,000  6.0%
      WITH             
                  --------------------------------------------------------------
                  10   SHARED DISPOSITIVE POWER  None
                       

- --------------------------------------------------------------------------------
  11   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING
PERSON  400,000  6.0%

        

- --------------------------------------------------------------------------------
  12   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES
CERTAIN SHARES*

                                                                      [  ]

- --------------------------------------------------------------------------------
  13   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)  6.0%

       

- --------------------------------------------------------------------------------
  14   TYPE OF REPORTING PERSON*  CO

       


- --------------------------------------------------------------------------------
                     *SEE INSTRUCTIONS BEFORE FILLING OUT!


<PAGE>


                                  Schedule 13D


Item 1.  Security and Issuer

     This statement relates to the common stock of Profit Financial Corporation,
a Utah corporation with principal  executive  offices at 14675 Interurban Avenue
South, Seattle, WA 98168.


Item 2.  Identity and Background

ITEX Corporation, a Nevada corporation
Principal business:  operation of a retail barter exchange
10300 S.W. Greenburg Road, Suite 370
Portland, OR 97223     

(d) No
(e) No.

Executive officers and directors of ITEX Corporation:


Name           Title               Business Address              Employment

Graham H. Norris    President and CEO   P.O. Box 2309            ITEX Corp.
                    Director       Portland, OR 97208-2309

Mary J. Scherr Vice President P.O. Box 2309                      ITEX Corp.
                    Director       Portland, OR 97208-2309

Gerald Pitts        Vice President P.O. Box 2309                 ITEX Corp.
                                   Portland, OR 97208-2309            
                              
Joseph Morris       Vice President 18306 E. Wesley Place         ITEX Corp.
                    Director       Aurora, CO 80013

Donovan C. Snyder   Secretary      P.O. Box 2309                 ITEX Corp.
                                   Portland, OR 97208-2309

Charles Padbury     Director       1585 SW Marlow, #100          Dentist
                                   Portland, OR 97225

Sherry Meinberg     Director       5417 Harco Street             Retired
                                   Long Beach, CA 90808

Evan Ames           Director       15200 NW Acorn Place          Financial 
                                   Beaverton, OR 97006           Advisor

Robert Nelson       Director       1130 SW Morrison St., #408    CPA
                                   Portland, OR 97205

For all persons listed above, items (d) and (e) are No


Item 3.  Source and Amount of Funds or Other Consideration

     On July 30, 1997, ITEX Corporation acquired the additional 51% of the stock
of Associated  Reciprocal Traders Ltd. ("ART") which ITEX did not previously own
from  Newcastle  Services  Ltd.,  the owner of the 51% of ART. ART thus became a
wholly owned  subsidiary  of ITEX.  Included in the assets of ART at the time of
the  acquisition  was  200,000  shares of the common  stock of Profit  Financial
Corporation.  Thus,  ITEX  Corporation,  as the  sole  shareholder  of  ART  has
beneficial  ownership  of  those  200,000  shares.  The  consideration  paid  to
Newcastle  Services for the  acquisition  of the  remaining  interest in ART not
previously  owned by ITEX was  $3,327,000  payable  in the form of  transfer  to
Newcastle of all of ITEX s right,  title and  interest in and to certain  common
and preferred stock of a publicly traded company and which was owned by ITEX and
transfer to Newcastle  of certain art work from among the  inventory of such art
work owned by ITEX.

     As of August 12, 1997,  ITEX  Corporation  entered  into an agreement  with
Bailey Mutual Fund,  Inc. for  acquisition  by ITEX of the 200,000 shares of the
common stock of Profit  Financial  Corporation  held by Bailey Mutual Fund.  The
consideration  paid to Bailey Mutual Fund for  acquisition of the 200,000 shares
of stock was $2,000,000 payable in the form of transfer to Bailey of all of ITEX
s right,  title and interest in and to certain common stock of a publicly traded
company which stock was owned by ITEX, a number of ITEX Trade Dollars and cash.


Item 4.  Purpose of Transaction

     The  purpose  of the  transactions  described  in Item 3  above  was (1) to
acquire sole ownership of Associated  Reciprocal  Traders Ltd. and (2) to obtain
the 200,000 shares of Profit Financial  Corporation stock owned by Bailey Mutual
Fund. ITEX Corporation  intends to sell the Profit Financial  Corporation  stock
acquired  in an  orderly  fashion  in  order  to  provide  cash  needed  by ITEX
Corporation in its operations.


Item 5.  Interest in Securities of the Issuer

     See Items 7 through 13 of the Schedule 13D cover page.


Item 6.  Contracts, Arrangements,  Understandings or  Relationships with Respect
to Securities of the Issuer.

     None.


Item 7.  Material to be Filed as Exhibits

     None.

Signature


     After  reasonable  inquiry and to the best of my  knowledge  and belief,  I
certify that the information  set forth in this statement is true,  complete and
correct.


Date:  August 22, 1997                       /s/ Graham H. Norris
                                             -----------------------------------
                                             Signature

                                             Graham H. Norris, President and CEO
                                             -----------------------------------
                                             Name/Title








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