CENTURA BANKS INC
8-K, 1996-05-24
NATIONAL COMMERCIAL BANKS
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 8-K

                Current Report Pursuant to Section 13 or 15(d) of
                           The Securities Act of 1934



Date of Report (Date of earliest event reported):  May 22, 1996
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                               CENTURA BANKS, INC.
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               (Exact name of registrant as specified in charter)


<TABLE>
<CAPTION>
North Carolina                      1-10646                        56-1688522
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<S>                            <C>                       <C>
(State of Incorporation)      (Commission File Number)  (IRS Employer Identification No.)
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134 North Church Street, Rocky Mount, North Carolina          27804
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(Address of principal executive office)                     (Zip code)


Registrant's telephone number, including area code:           (919) 977-4400
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                                       N/A
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          (Former name or former address, if changed since last report)









Exhibit Index on Page 4.




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Item 5.  Other Events:
On May 22, 1996, Centura Banks, Inc. ("Centura") announced that it had entered
into an agreement with Hannaford Brothers Company, one of the nation's largest
food retailers, to open 33 full-service financial centers in Hannaford stores in
the Southeast. Under the agreement, Centura is scheduled to open 14 financial
centers in Hannaford Supermarkets by year-end 1996 and the remainder in 1997.
The stores are located in North Carolina, South Carolina, and Virginia and thus
marks Centura's first presence outside of North Carolina. A press release is
attached as Exhibit 99.







Item 7.  Financial statements and Exhibits.
The exhibit listed in the Exhibit Index is filed herewith as part of this
Current Report on Form 8-K.



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                                   SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.


                                                     CENTURA BANKS, INC.
                                   Registrant


Date: May 24, 1996                          By:      /s/ Michael R. Hilton
                                                     Michael R. Hilton
                                   Controller



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                                  EXHIBIT INDEX

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                                                                                Sequential
                                                                                     Page
Exhibit                             Description of Exhibit                        Number
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<S>               <C>                                                           <C>
99                Press release dated May 22, 1996                              5

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For Immediate Release

May 22, 1996

Contacts:              A. Douglas Haynes                  Susan Pierter
                       Centura                            Hannaford
                       (919) 977-8429                     (207)885-2760
                       [email protected]



CENTURA SIGNS DEAL TO PUT 33 BANKS IN HANNAFORD SUPERMARKETS

         ROCKY MOUNT, N.C. -- Centura Banks Inc. (NYSE: CBC) has reached an
agreement with Hannaford Bros. Co. (NYSE: HRD), one of the nation's largest food
retailers, under which Centura will open 33 full-service financial centers in
Hannaford stores in the Southeast during the next 18 months. The agreement marks
a major new initiative by Centura to make banking and money management services
more convenient.
         Under the agreement, Centura is scheduled to open 14 financial centers
in Hannaford Supermarkets by year end and the remainder by the end of 1997. The
stores are located in North Carolina, South Carolina and Virginia, marking
Centura's first venture outside of North Carolina. The agreement will make
Centura the largest operator of supermarket financial service centers in North
Carolina.
         "Our decision to aggressively pursue in-store banking is part of
Centura's overall strategy to deliver money management services to our customers
at locations and times that are most convenient to them," said Robert R.
Mauldin, Centura's chairman and chief executive officer. "We can best achieve
this by serving our customers as a retailer of financial services, and
supermarkets are a proven environment for reaching our customers effectively."
         Hannaford, headquartered in Scarborough, Maine, is the 16th largest
food retailer in the United States in terms of sales. Hannaford operates a total
of 134 supermarkets in New England 


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and the Southeast, and is looking at Southeast expansion as a significant step
toward achieving its long-term goals for company growth. The company opened
seven stores in the region during 1995, plans to open 10 stores this year in
North Carolina and Virginia and more in the future. Centura has agreed to open
financial centers in most Hannaford stores in North Carolina and select stores
in Virginia and South Carolina.
         "Hannaford is a highly successful supermarket company with a
distinctive value franchise and strong track record for expanding in new
markets," Mauldin said. "We feel very confident about their retailing abilities
and are pleased to be doing business with them."
         "Centura is a progressive, retail-oriented operation and our
relationship with them in our Southeast stores will greatly enhance the services
available to our customers," said Hannaford President and CEO Hugh G.
Farrington.
         In-store banking services have become a very important part of the
supermarket shopping experience. According to a recent industry survey, shoppers
consider in-store banking more important than a bakery, restaurant/deli,
florist, pharmacy or any of several other supermarket departments.
         For Centura, supermarket banking is an important new way of providing
convenience to its customers and expanding its customer base. The company has
dedicated an employee management team to the project, headed by Jackie Wellons,
group market manager for in-store banking. The group will function separately
within Centura's existing sales and service structure and will be staffed
predominantly by employees hired from outside the banking industry.
          "We have studied and had discussions with all the major supermarket
banking providers and have a strong understanding for what it takes to succeed
in this business," said Robert James, Centura's director of market planning and
customer development. "We will provide clients with more convenience, a broader
range of financial services such as insurance and securities, and outstanding
customer service. We believe this strategy will help us attract many new
customers who are looking for easier ways to handle their finances."



                                       3
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         Centura will open its first supermarket financial center next week in a
Harris-Teeter supermarket in Hickory, N.C. The Hannaford agreement allows
Centura to supplement existing locations in markets like Raleigh, Charlotte, and
Wilmington, N.C., and enter out-of-state markets such as Norfolk and Virginia
Beach, Va., and Rock Hill, S.C.
         "In-store banking also allows us to provide complete money manager
services at much lower fixed and operating costs compared with traditional
brick-and-mortar branches," Mauldin said. "As a result of this shift in
strategy, we expect to close some free-standing financial centers where we see
redundancies. When you combine the savings with the revenue potential resulting
from signing up new convenience-minded customers, this is a very attractive
opportunity to add value for our shareholders."
         The in-store banks will be open seven days a week, offering a full line
of financial services. The markets will be staffed by Centura employees who have
wide-ranging responsibilities, from taking deposits to opening new accounts.
These employees also will circulate in the store, talking with shoppers about
Centura and its services. The in-store markets also will feature ATM machines,
private areas for consultations, phones linked to the company's telephone
banking center, Centura Highway and a demonstration area for its Online Money
Management service.
         With assets of $5.5 billion, Centura offers a full range of banking,
investment, insurance and trust services to individuals and businesses
throughout North Carolina. It provides services through 154 financial centers,
more than 200 ATMs at financial centers, Wal-Mart and Sam's stores, its Centura
Highway telephone banking center and Quicken and Microsoft Money, the leading
personal finance software packages. A copy of this release and additional
information about Centura are available on the Internet at
http://www.centura.com.


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