UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
SCHEDULE 13G
UNDER THE SECURITIES EXCHANGE ACT OF 1934
(AMENDMENT NO. )*
SKYMALL, INC.
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(Name of Issuer)
Common Stock, $.001 par value
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(Title of Class of Securities)
830859 10 4
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(CUSIP Number)
*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.
The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).
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SCHEDULE 13G
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CUSIP NO. 830859 10 4 PAGE 2 OF 5 PAGES
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1 NAMES OF REPORTING PERSONS
S.S. OR I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS
BERT A. GETZ
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2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) / /
N/A (b) / /
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3 SEC USE ONLY
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4 CITIZENSHIP OR PLACE OF ORGANIZATION
United States
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5 SOLE VOTING POWER
1,036,597 shares
NUMBER OF ------------------------------------------------------------------
SHARES 6 SHARED VOTING POWER
BENEFICIALLY 188,000 shares
OWNED BY ------------------------------------------------------------------
EACH 7 SOLE DISPOSITIVE POWER
REPORTING 1,036,597 shares
PERSON ------------------------------------------------------------------
WITH 8 SHARED DISPOSITIVE POWER
188,000 shares
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9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
1,224,597 shares
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10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* / /
N/A
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11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
14.2% based upon 8,654,000 shares outstanding at 12/31/96.
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12 TYPE OF REPORTING PERSON*
IN
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*SEE INSTRUCTIONS BEFORE FILLING OUT!
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Item 1(a) Name of Issuer:
SkyMall, Inc.
ITEM 1(B) ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES:
1520 East Pima Street
Phoenix, Arizona 85034
ITEM 2(A) NAME OF PERSON FILING:
Bert A. Getz
ITEM 2(B) ADDRESS OF PRINCIPAL BUSINESS OFFICE OR, IF NONE, RESIDENCE:
The address of Mr. Getz is 6730 N. Scottsdale Road, Suite 250,
Scottsdale, Arizona 85253.
ITEM 2(C) CITIZENSHIP:
Mr. Getz is a citizen of the United States.
ITEM 2(D) TITLE OF CLASS OF SECURITIES:
Common Stock, $.001 par value
ITEM 2(E) CUSIP NUMBER:
830859 10 4
ITEM 3. IF THIS STATEMENT IS FILED PURSUANT TO RULES 13D-1(B) OR 13D-2(B),
CHECK WHETHER THE PERSON FILING IS A:
(a)/ / Broker or Dealer registered under Section 15 of the Act
(b)/ / Bank as defined in Section 3(a)(6) of the Act
(c)/ / Insurance Company as defined in Section 3(a)(19) of the Act
(d)/ / Investment Company registered under Section 8 of the
Investment Company Act
(e)/ / Investment Adviser registered under Section 203 of the
Investment Advisers Act of 1940
(f)/ / Employee Benefit Plan, Pension Fund which is subject to
the provisions of the Employee Retirement Income Security Act
of 1974 or Endowment Fund; see ss.240.13d-1(b)(1)(ii)(F)
(g)/ / Parent Holding Company, in accordance with ss.240.13d-1(b)(1)
(ii)(G) (NOTE: See Item 7)
(h)/ / Group, in accordance with ss.240.13d-1(b)(1)(ii)(H)
Not applicable.
Page 3 of 5 Pages
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ITEM 4. OWNERSHIP.
(A) AMOUNT BENEFICIALLY OWNED:
As of December 31, 1996, Mr. Getz beneficially owned 1,224,597
shares of Common Stock of the Company consisting of (i) 552,497
shares of Common Stock individually held by Mr. Getz (ii) 188,000
shares of Common Stock issued upon the conversion of 1,000 shares of
Preferred Stock issued by the Company, which are held by Globe
Corporation, a corporation that is owned by various trusts for the
benefit of Mr. Getz and his children, and (iii) 484,100 shares of
Common Stock individually held by Mr. Getz that were issued upon the
conversion of 2,575 shares of Preferred Stock by the Company. On
January 17, 1997, Globe Corporation sold 150,000 shares of Common
Stock to cover the underwriters' over-allotment option in the
Company's initial public offering (the "Over-Allotment Option"),
which reduced the number of shares beneficially owned by Mr. Getz to
1,074,597 shares.
(B) PERCENT OF CLASS:
As of December 31, 1996, Mr. Getz beneficially owned 14.2% of the
Common Stock. Following the exercise of the Over-Allotment Option on
January 17, 1997, Mr. Getz beneficially owned 12.4% of the Company's
Common Stock.
(C) NUMBER OF SHARES AS TO WHICH EACH SUCH PERSON HAS:*
(i) sole power to vote or to direct the vote: 1,036,597 shares
(ii) shared power to vote or to direct the vote: 188,000 shares
(iii) sole power to dispose or to direct the disposition of:
1,036,597 shares
(iv) shared power to dispose or to direct the disposition of:
188,000 shares
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* Prior to the exercise of the over-allotment option.
ITEM 5. OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS
If this statement is being filed to report the fact that as of the
date hereof the reporting person has ceased to be the beneficial
owner of more than five percent of the class of securities, check
the following / /.
Not applicable.
ITEM 6. OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON.
Not applicable.
ITEM 7. IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED
THE SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY
Not applicable.
Page 4 of 5 Pages
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ITEM 8. IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP
Not applicable.
ITEM 9. NOTICE OF DISSOLUTION OF GROUP
Not applicable.
ITEM 10. CERTIFICATION
Not Applicable.
SIGNATURE
After reasonable inquiry and to the best of our knowledge and belief, we
certify that the information set forth in this statement is true, complete and
correct.
DATED: February 10, 1997 /s/ Bert A. Getz
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BERT A. GETZ
Page 5 of 5 Pages
