UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
SCHEDULE 13G
UNDER THE SECURITIES EXCHANGE ACT OF 1934
(AMENDMENT NO. )*
SKYMALL, INC.
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(Name of Issuer)
Common Stock, $.001 par value
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(Title of Class of Securities)
830859 10 4
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(CUSIP Number)
*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.
The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).
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SCHEDULE 13G
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CUSIP NO. 830859 10 4 PAGE 2 OF 8 PAGES
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1 NAMES OF REPORTING PERSONS
S.S. OR I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS
ALAN C. ASHTON
- --------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) / /
N/A (b) / /
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3 SEC USE ONLY
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4 CITIZENSHIP OR PLACE OF ORGANIZATION
United States
- --------------------------------------------------------------------------------
5 SOLE VOTING POWER
5,000 shares
NUMBER OF ------------------------------------------------------------------
SHARES 6 SHARED VOTING POWER
BENEFICIALLY 2,536,798 shares
OWNED BY ------------------------------------------------------------------
EACH 7 SOLE DISPOSITIVE POWER
REPORTING 5,000 shares
PERSON ------------------------------------------------------------------
WITH 8 SHARED DISPOSITIVE POWER
2,536,798 shares
- --------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
2,541,798 shares
- --------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* / /
N/A
- --------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
29.4% based upon 8,654,000 shares outstanding at 12/31/96.
- --------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
IN
- --------------------------------------------------------------------------------
*SEE INSTRUCTIONS BEFORE FILLING OUT!
<PAGE>
SCHEDULE 13G
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CUSIP NO. 830859 10 4 PAGE 3 OF 8 PAGES
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1 NAMES OF REPORTING PERSONS
S.S. OR I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS
KAREN ASHTON
- --------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) / /
N/A (b) / /
- --------------------------------------------------------------------------------
3 SEC USE ONLY
- --------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION
United States
- --------------------------------------------------------------------------------
5 SOLE VOTING POWER
0 shares
NUMBER OF ------------------------------------------------------------------
SHARES 6 SHARED VOTING POWER
BENEFICIALLY 2,536,798 shares
OWNED BY ------------------------------------------------------------------
EACH 7 SOLE DISPOSITIVE POWER
REPORTING 0 shares
PERSON ------------------------------------------------------------------
WITH 8 SHARED DISPOSITIVE POWER
2,536,798 shares
- --------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
2,536,798 shares
- --------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
N/A
- --------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
29.4%, based upon 8,654,000 shares outstanding at 12/31/96.
- --------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
IN
- --------------------------------------------------------------------------------
*SEE INSTRUCTIONS BEFORE FILLING OUT!
<PAGE>
ITEM 1(A) NAME OF ISSUER:
SkyMall, Inc.
ITEM 1(B) ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES:
1520 East Pima Street
Phoenix, Arizona 85034
ITEM 2(A) NAME OF PERSON FILING:
The persons filing this Schedule 13G are: *
(1) ALAN C. ASHTON
(2) KAREN ASHTON
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* Attached to this Schedule 13G as Exhibit 1 is a Joint Filing
Agreement between the persons specified above that this Schedule
13G is being filed on behalf of each of them.
ITEM 2(B) ADDRESS OF PRINCIPAL BUSINESS OFFICE OR, IF NONE, RESIDENCE:
The address of Mr. and Mrs. Ashton is c/o Ralph Rasmussen, Esq.,
261 E. 1200 South, Orem, Utah 84058.
ITEM 2(C) CITIZENSHIP:
Mr. and Mrs. Ashton are citizens of the United States.
ITEM 2(D) TITLE OF CLASS OF SECURITIES:
Common Stock, $.001 par value
ITEM 2(E) CUSIP NUMBER:
830859 10 4
ITEM 3. IF THIS STATEMENT IS FILED PURSUANT TO RULES 13D-1(B) OR 13D-2(B),
CHECK WHETHER THE PERSON FILING IS A:
(a) / / Broker or Dealer registered under Section 15 of the Act
(b) / / Bank as defined in Section 3(a)(6) of the Act
(c) / / Insurance Company as defined in Section 3(a)(19) of the Act
(d) / / Investment Company registered under Section 8 of the
Investment Company Act
(e) / / Investment Adviser registered under Section 203 of the
Investment Advisers Act of 1940
Page 4 of 8 Pages
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(f) / / Employee Benefit Plan, Pension Fund which is subject to the
provisions of the Employee Retirement Income Security Act
of 1974 or Endowment Fund; see ss.240.13d-1(b)(1)(ii)(F)
(g) / / Parent Holding Company, in accordance with ss.240.13d-1(b)
(1)(ii)(G) (NOTE: See Item 7)
(h) / / Group, in accordance with ss.240.13d-1(b)(1)(ii)(H)
Not applicable.
ITEM 4. OWNERSHIP.
(A) AMOUNT BENEFICIALLY OWNED:
As of December 31, 1996, Mr. and Mrs. Ashton beneficially
owned 2,541,798 shares of Common Stock of the Company consisting
of (i) 2,268,898 shares of Common Stock jointly held by Mr. and
Mrs. Ashton, (ii) 5,000 shares of Common Stock issuable upon
exercise of certain stock options granted to Mr. Ashton on
December 16, 1996 pursuant to the Company's Non-Employee
Directors Stock Option Plan (the "Options"), and (iii) 267,900
shares of Common Stock issued upon the conversion of 1,425 shares
of Preferred Stock issued by the Company. The Options became
exercisable upon the date of grant and may be exercised in whole
or in part at any time or times during their term, which is 10
years from the date of grant. On January 17, 1997, Mr. and Mrs.
Ashton sold 150,000 shares of Common Stock to cover the
underwriters' over-allotment option in the Company's initial
public offering (the "Over-Allotment Option"), which reduced the
number of shares beneficially owned by Mr. and Mrs. Ashton to
2,391,798 shares.
(B) PERCENT OF CLASS:
As of December 31, 1996, Mr. and Mrs. Ashton beneficially owned
29.4% of the Company's Common Stock. Following the sale of
150,000 shares of the Company's Common Stock in the Over-
Allotment Option, Mr. and Mrs. Ashton benefically own 27.6% of
the Company's Common Stock.
(C) NUMBER OF SHARES AS TO WHICH EACH SUCH PERSON HAS:
(1) Alan C. Ashton*:
(i) sole power to vote or to direct the vote: 5,000 shares
(ii) shared power to vote or to direct the vote: 2,536,798
shares
(iii) sole power to dispose or to direct the disposition of:
5,000 shares
(iv) shared power to dispose or to direct the disposition
of: 2,536,798 shares
Page 5 of 8 Pages
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(2) Karen Ashton*:
(i) sole power to vote or to direct the vote: 0 shares
(ii) shared power to vote or to direct the vote: 2,536,798 shares
(iii) sole power to dispose or to direct the disposition of: 0
shares
(iv) shared power to dispose or to direct the disposition of:
2,536,798 shares
* Prior to the exercise of the Over-Allotment Option.
ITEM 5. OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS
If this statement is being filed to report the fact that as of the
date hereof the reporting person has ceased to be the beneficial
owner of more than five percent of the class of securities, check the
following / /.
Not applicable.
ITEM 6. OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON.
Not applicable.
ITEM 7. IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED THE
SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY
Not applicable.
ITEM 8. IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP
Not applicable.
ITEM 9. NOTICE OF DISSOLUTION OF GROUP
Not applicable.
ITEM 10. CERTIFICATION
Not Applicable.
Page 6 of 8 Pages
<PAGE>
SIGNATURE
After reasonable inquiry and to the best of our knowledge and
belief, we certify that the information set forth in this statement is true,
complete and correct.
DATED: February 10, 1997 /s/ Alan C. Ashton
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ALAN C. ASHTON
DATED: February 10, 1997 /s/ Karen Ashton
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KAREN ASHTON
Page 7 of 8 Pages
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EXHIBIT 1
JOINT FILING AGREEMENT
ALAN C. ASHTON and KAREN ASHTON, hereby agree and consent to the
joint filing on their behalf of the foregoing Schedule 13G relating to their
beneficial ownership of the Common Stock of SkyMall, Inc.
DATED: February 10, 1997 /s/ Alan C. Ashton
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ALAN C. ASHTON
DATED: February 10, 1997 /s/ Karen Ashton
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KAREN ASHTON
Page 8 of 8 Pages
