SKYMALL INC
SC 13G/A, 1999-02-16
CATALOG & MAIL-ORDER HOUSES
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                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                 SCHEDULE 13G/A

                   UNDER THE SECURITIES EXCHANGE ACT OF 1934
                               (AMENDMENT NO. 2)*


                                  SKYMALL, INC.
                                ----------------
                                (Name of Issuer)


                         Common Stock, $.001 par value
                         ------------------------------
                         (Title of Class of Securities)


                                   830859 10 4
                                 --------------
                                 (CUSIP Number)


                                December 31, 1998
- --------------------------------------------------------------------------------
            (Date of Event Which Requires Filing of this Statement)

Check the  appropriate box to designate the rule pursuant to which this Schedule
is filed:

     [ ]  Rule 13d-1(b)
     [ ]  Rule 13d-1(c)
     [X]  Rule 13d-1(d)

*The  remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for any  subsequent  amendment  containing  information  which  would  alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).
<PAGE>

                                  SCHEDULE 13G

CUSIP NO. 830859 10 4
- --------------------------------------------------------------------------------

1.  Names of Reporting Persons.
    I.R.S. Identification Nos. of above persons (entities only).

    BERT A. GETZ
- --------------------------------------------------------------------------------
2.  Check the Appropriate Box if a Member of a Group (See Instructions)  

    (a) [ ]
    (b) [ ]
- --------------------------------------------------------------------------------
3.  SEC Use Only

- --------------------------------------------------------------------------------
4.  Citizenship or Place of Organization

    United States
- --------------------------------------------------------------------------------
              5.  Sole Voting Power
                  163,597 shares
Number of     ------------------------------------------------------------------
Shares        6.  Shared Voting Power       
Beneficially      0 Shares          
Owned by      ------------------------------------------------------------------
Each          7.  Sole Dispositive Power    
Reporting         163,597 Shares              
Person        ------------------------------------------------------------------
With:         8.  Shared Dispositive Power  
                  0 shares          
- --------------------------------------------------------------------------------
9.  Aggregate Amount Beneficially Owned by Each Reporting Person

    163,597 shares
- --------------------------------------------------------------------------------
10. Check if the Aggregate Amount in Row (9) Excludes Certain Shares 
    (See Instructions)
    [ ]
- --------------------------------------------------------------------------------
11. Percent of Class Represented by Amount in Row (9)

    1.9% based upon 8,774,349 shares outstanding at 1/19/99.
- --------------------------------------------------------------------------------
12. Type of Reporting Person (See Instructions)
    IN
- --------------------------------------------------------------------------------

                                Page 2 of 6 Pages

<PAGE>

ITEM 1(A)  NAME OF ISSUER:

           SkyMall, Inc.

ITEM 1(B)  ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES:

           1520 East Pima Street
           Phoenix, Arizona  85034

ITEM 2(A)  NAME OF PERSON FILING:

           Bert A. Getz

ITEM 2(B)  ADDRESS OF PRINCIPAL BUSINESS OFFICE OR, IF NONE, RESIDENCE:

           The address of Mr. Getz is 6730 N. Scottsdale Road, Suite 250,
           Scottsdale, Arizona 85253.

ITEM 2(C)  CITIZENSHIP:

           Mr. Getz is a citizen of the United States.

ITEM 2(D)  TITLE OF CLASS OF SECURITIES:

           Common Stock, $.001 par value

ITEM 2(E)  CUSIP NUMBER:

           830859 10 4

ITEM 3.    IF THIS STATEMENT IS FILED PURSUANT TO SECTIONS 240.13d-1(b) OR
           240.13d-2(b) OR (c), CHECK WHETHER THE PERSON FILING IS A:

           (a) [ ] Broker or dealer registered under Section 15 of the Act 
                   (15 U.S.C. 78o);

           (b) [ ] Bank as defined in Section 3(a)(6) of the Act 
                   (15 U.S.C. 78c);

           (c) [ ] Insurance company as defined in Section 3(a)(19) of the Act 
                   (15 U.S.C. 78c);

           (d) [ ] Investment company registered under Section 8 of the 
                   Investment Company Act of 1940 (15 U.S.C. 80a-8);

           (e) [ ] An investment adviser in accordance with Section 
                   240.13d-1(b)(1)(ii)(E);

                                Page 3 of 6 Pages
<PAGE>

           (f) [ ]  An employee benefit plan or endowment fund in accordance 
                    with Section 240.13d-1(b)(1)(ii)(F);

           (g) [ ]  A parent holding company or control person in accordance 
                    with Section 240.13d-1(b)(1)(ii)(G);

           (h) [ ]  A savings association as defined in Section 3(b) of the 
                    Federal Deposit Insurance Act (12 U.S.C. 1813);

           (i) [ ]  A church plan that is excluded from the definition of an 
                    investment company under Section 3(c)(14) of the Investment
                    Company Act of 1940 (15 U.S.C. 80a-3);

           (j) [ ]  Group, in accordance with Section 240.13d-1(b)(1)(ii)(J).

           Not applicable.

ITEM 4.    OWNERSHIP.

           (A) AMOUNT BENEFICIALLY OWNED:

               As of December  31, 1998,  Mr. Getz  beneficially  owned  879,997
               shares of Common Stock of the Company,  consisting of (i) 361,997
               shares of Common Stock  individually  held by Mr. Getz,  and (ii)
               518,000  shares which were pending sale  pursuant to the exercise
               of an Option  Agreement.  Notice  of  exercise  of the  option to
               purchase these securities was given on December 30, 1998. Closing
               of the option exercise  occurred on January 4, 1999. In addition,
               during the month of January 1999,  Mr. Getz sold 198,400  shares.
               As of January 19,  1999,  Mr.  Getz  beneficially  owned  163,597
               shares of Common  Stock of the  Company.

           (B) PERCENT OF CLASS:

               As of December 31, 1998, Mr. Getz beneficially  owned 4.2% of the
               Company's Common Stock based upon 8,715,549 shares outstanding at
               December  31,  1998,  taking into  account the  December 30, 1998
               notice of exercise of the option to purchase  518,000 shares.  As
               of January  19,  1999,  Mr. Getz  beneficially  owned 1.9% of the
               Company's Common Stock based upon 8,774,349 shares outstanding as
               of January 19, 1999.

          (C)  NUMBER OF SHARES AS TO WHICH THE PERSON HAS:

               (i)   Sole power to vote or to direct the vote: 163,597 shares

               (ii)  Shared power to vote or to direct the vote:  0 shares

               (iii) Sole power to dispose or to direct the disposition of:
                     163,597 shares

               (iv)  Shared power to dispose or to direct the disposition of: 
                     0 shares


                                Page 4 of 6 Pages

<PAGE>

ITEM 5.   OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS

          If this  statement  is being  filed to report  the fact that as of the
          date hereof the reporting person has ceased to be the beneficial owner
          of more  than  five  percent  of the  class of  securities,  check the
          following [X].

ITEM 6.   OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON.

          Not applicable.

ITEM 7.   IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED THE
          SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY

          Not applicable.

ITEM 8.   IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP

          Not applicable.

ITEM 9.   NOTICE OF DISSOLUTION OF GROUP

          Not applicable.

ITEM 10.  CERTIFICATION   

          Not applicable.

                               Page 5 of 6 Pages
<PAGE>



                                    SIGNATURE


            After  reasonable  inquiry  and to the  best  of my  knowledge  and
belief,  I certify that the  information  set forth in this  statement is true,
complete and correct.




DATED: February 16, 1999                      /s/ Bert A. Getz
                                              ----------------------------------
                                              BERT A. GETZ




                                Page 6 of 6 Pages


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