SKYMALL INC
SC 13G/A, 1999-02-16
CATALOG & MAIL-ORDER HOUSES
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                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                 SCHEDULE 13G/A

                   UNDER THE SECURITIES EXCHANGE ACT OF 1934
                               (AMENDMENT NO. 2)*


                                  SKYMALL, INC.
                                ----------------
                                (Name of Issuer)


                         Common Stock, $.001 par value
                         ------------------------------
                         (Title of Class of Securities)


                                   830859 10 4
                                 --------------
                                 (CUSIP Number)


                                December 31, 1998
- --------------------------------------------------------------------------------
            (Date of Event Which Requires Filing of this Statement)

Check the  appropriate box to designate the rule pursuant to which this Schedule
is filed:

     [ ]  Rule 13d-1(b)
     [ ]  Rule 13d-1(c)
     [X]  Rule 13d-1(d)

*The  remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for any  subsequent  amendment  containing  information  which  would  alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).
<PAGE>

                                  SCHEDULE 13G

CUSIP NO. 830859 10 4
- --------------------------------------------------------------------------------

1.  Names of Reporting Persons.
    I.R.S. Identification Nos. of above persons (entities only).

    ALAN C. ASHTON
- --------------------------------------------------------------------------------
2.  Check the Appropriate Box if a Member of a Group (See Instructions)  

    (a) [ ]
    (b) [ ]
- --------------------------------------------------------------------------------
3.  SEC Use Only

- --------------------------------------------------------------------------------
4.  Citizenship or Place of Organization

    United States
- --------------------------------------------------------------------------------
              5.  Sole Voting Power
                  11,000 shares
Number of     ------------------------------------------------------------------
Shares        6.  Shared Voting Power       
Beneficially      0 Shares          
Owned by      ------------------------------------------------------------------
Each          7.  Sole Dispositive Power    
Reporting         11,000 Shares              
Person        ------------------------------------------------------------------
With:         8.  Shared Dispositive Power  
                  0 shares          
- --------------------------------------------------------------------------------
9.  Aggregate Amount Beneficially Owned by Each Reporting Person

    11,000 shares
- --------------------------------------------------------------------------------
10. Check if the Aggregate Amount in Row (9) Excludes Certain Shares 
    (See Instructions)
    [ ]
- --------------------------------------------------------------------------------
11. Percent of Class Represented by Amount in Row (9)

    Less than 1% based upon 8,715,549 shares outstanding at 12/31/98.
- --------------------------------------------------------------------------------
12. Type of Reporting Person (See Instructions)
    IN
- --------------------------------------------------------------------------------

                                Page 2 of 8 Pages

<PAGE>

                                  SCHEDULE 13G

CUSIP NO. 830859 10 4
- --------------------------------------------------------------------------------

1.  Names of Reporting Persons.
    I.R.S. Identification Nos. of above persons (entities only).

    KAREN ASHTON
- --------------------------------------------------------------------------------
2.  Check the Appropriate Box if a Member of a Group (See Instructions)  

    (a) [ ]
    (b) [ ]
- --------------------------------------------------------------------------------
3.  SEC Use Only

- --------------------------------------------------------------------------------
4.  Citizenship or Place of Organization

    United States
- --------------------------------------------------------------------------------
              5.  Sole Voting Power
                  0 shares
Number of     ------------------------------------------------------------------
Shares        6.  Shared Voting Power       
Beneficially      0 Shares          
Owned by      ------------------------------------------------------------------
Each          7.  Sole Dispositive Power    
Reporting         0 Shares              
Person        ------------------------------------------------------------------
With:         8.  Shared Dispositive Power  
                  0 shares          
- --------------------------------------------------------------------------------
9.  Aggregate Amount Beneficially Owned by Each Reporting Person

    0 shares
- --------------------------------------------------------------------------------
10. Check if the Aggregate Amount in Row (9) Excludes Certain Shares 
    (See Instructions)
    [ ]
- --------------------------------------------------------------------------------
11. Percent of Class Represented by Amount in Row (9)

    0%
- --------------------------------------------------------------------------------
12. Type of Reporting Person (See Instructions)
    IN
- --------------------------------------------------------------------------------

                                Page 3 of 8 Pages

<PAGE>

ITEM 1(A)  NAME OF ISSUER:

           SkyMall, Inc.

ITEM 1(B)  ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES:

           1520 East Pima Street
           Phoenix, Arizona  85034

ITEM 2(A)  NAME OF PERSON FILING:

           The persons filing this Schedule 13G/A are: *

           (1)   ALAN C. ASHTON
           (2)   KAREN ASHTON

           --------
           *    Attached to this  Schedule  13G/A as Exhibit 1 is a Joint Filing
                Agreement between the persons specified above that this Schedule
                13G/A is being filed on behalf of each of them.

ITEM 2(B)  ADDRESS OF PRINCIPAL BUSINESS OFFICE OR, IF NONE, RESIDENCE:

           The address of Mr. and Mrs. Ashton is c/o Ralph Rasmussen, Esq.,
           261 E. 1200 South, Orem, Utah 84058.

ITEM 2(C)  CITIZENSHIP:

           Mr. and Mrs. Ashton are citizens of the United States.

ITEM 2(D)  TITLE OF CLASS OF SECURITIES:

           Common Stock, $.001 par value

ITEM 2(E)  CUSIP NUMBER:

           830859 10 4

ITEM 3.    IF THIS STATEMENT IS FILED PURSUANT TO SECTIONS 240.13d-1(b) OR
           240.13d-2(b) OR (c), CHECK WHETHER THE PERSON FILING IS A:

           (a) [ ] Broker or dealer registered under Section 15 of the Act 
                   (15 U.S.C. 78o);

           (b) [ ] Bank as defined in Section 3(a)(6) of the Act 
                   (15 U.S.C. 78c);

           (c) [ ] Insurance company as defined in Section 3(a)(19) of the Act 
                   (15 U.S.C. 78c);

           (d) [ ] Investment company registered under Section 8 of the 
                   Investment Company Act of 1940 (15 U.S.C. 80a-8);

           (e) [ ] An investment adviser in accordance with Section 
                   240.13d-1(b)(1)(ii)(E);

                                Page 4 of 8 Pages
<PAGE>

           (f) [ ]  An employee benefit plan or endowment fund in accordance 
                    with Section 240.13d-1(b)(1)(ii)(F);

           (g) [ ]  A parent holding company or control person in accordance 
                    with Section 240.13d-1(b)(1)(ii)(G);

           (h) [ ]  A savings association as defined in Section 3(b) of the 
                    Federal Deposit Insurance Act (12 U.S.C. 1813);

           (i) [ ]  A church plan that is excluded from the definition of an 
                    investment company under Section 3(c)(14) of the Investment
                    Company Act of 1940 (15 U.S.C. 80a-3);

           (j) [ ]  Group, in accordance with Section 240.13d-1(b)(1)(ii)(J).

           Not applicable.

ITEM 4.    OWNERSHIP.

           (A) AMOUNT BENEFICIALLY OWNED:

               As of December 31, 1998, Mr. and Mrs. Ashton  beneficially  owned
               11,000  shares  of  Common  Stock of the  Company  issuable  upon
               exercise of the stock options  granted to Mr. Ashton  pursuant to
               the  Company's  Non-Employee  Directors  Stock  Option  Plan (the
               "Options"), as follows:

                    Date of Grant            Number of Options
                    -------------            -----------------

                    December 16, 1996              5,000
                    February 21, 1997              3,000
                    February 20, 1998              3,000

               The Options became  exercisable upon the date of grant and may be
               exercised  in whole or in part at any time or times  during their
               term, which is 10 years from the date of grant.

           (B) PERCENT OF CLASS:

               As of December 31, 1998, Mr. and Mrs. Ashton  beneficially  owned
               less than 1%  of the  Company's  Common  Stock.

          (C)  NUMBER OF SHARES AS TO WHICH THE PERSON HAS:

               (1)  Alan C. Ashton:

                    (i)   Sole power to vote or to direct the vote: 
                          11,000 shares

                    (ii)  Shared power to vote or to direct the vote:  0 shares

                    (iii) Sole power to dispose or to direct the disposition of:
                          11,000 shares

                    (iv)  Shared power to dispose or to direct the disposition
                          of: 0 shares

                                Page 5 of 8 Pages

<PAGE>
               (2)  Karen Ashton:

                    (i)   Sole power to vote or to direct the vote: 0 shares

                    (ii)  Shared power to vote or to direct the vote: 0 shares

                    (iii) Sole power to dispose or to direct the disposition of:
                          0 shares

                    (iv)  Shared power to dispose or to direct the disposition
                          of: 0 shares

ITEM 5.   OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS

          If this  statement  is being  filed to report the fact that as of the
          date hereof the reporting  person has ceased to be the  beneficial
          owner of more than five percent of the class of securities,  check the
          following [X].

ITEM 6.   OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON.

          Not applicable.

ITEM 7.   IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED THE
          SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY

          Not applicable.

ITEM 8.   IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP

          Not applicable.

ITEM 9.   NOTICE OF DISSOLUTION OF GROUP

          Not applicable.

ITEM 10.  CERTIFICATION   

          Not applicable.


                               Page 6 of 8 Pages
<PAGE>

                                    SIGNATURE


            After  reasonable  inquiry  and to the  best  of our  knowledge  and
belief,  we certify that the  information  set forth in this  statement is true,
complete and correct.





DATED: February 16, 1999                      /s/ Alan C. Ashton
                                              ----------------------------------
                                              ALAN C. ASHTON                
                                                                                
                                                                                
DATED: February 16, 1999                     /s/ Karen Ashton
                                              ----------------------------------
                                              KAREN ASHTON                  


                                Page 7 of 8 Pages
<PAGE>

                                    EXHIBIT 1

                             JOINT FILING AGREEMENT


            ALAN C.  ASHTON and KAREN  ASHTON,  hereby  agree and consent to the
joint  filing on their behalf of the foregoing  Schedule 13G/A relating to their
beneficial ownership of the Common Stock of SkyMall, Inc.


DATED: February 16, 1999                      /s/ Alan C. Ashton
                                              ----------------------------------
                                              ALAN C. ASHTON                
                                                                                
                                                                                
DATED: February 16, 1999                     /s/ Karen Ashton
                                              ----------------------------------
                                              KAREN ASHTON                  



                                Page 8 of 8 Pages


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