KLEVER MARKETING INC
SC 13D, 1998-08-04
PREPACKAGED SOFTWARE
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                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 13D

                    Under the Securities Exchange Act of 1934



                             Klever Marketing, Inc.
                                (Name of Issuer)

                         Common Stock , par value $0.01
                         (Title of Class of Securities)

                                   498589 10 0
                                 (CUSIP Number)

 Paul G. Begum, CEO, 350 West 300 South, Suite 201, Salt Lake City, Utah 84101
                  (Name, Address and Telephone Number of Person
               Authorized to Receive Notices and Communications)

                                  July 5, 1996
             (Date of Event which Requires Filing of this Statement)

If the filing person has previously  filed a statement on Schedule 13G to report
the  acquisition  which is the subject of this  Schedule 13D, and is filing this
schedule because of Rule 13d-1(b)(3) or (4), check the following box o.

Check the  following  box if a fee is being paid with the statement o. (A fee is
not required only if the reporting person:  (1) has a previous statement on file
reporting  beneficial  ownership  of more  than  five  percent  of the  class of
securities  described  in Item 1;  and (2) has  filed  no  amendment  subsequent
thereto reporting  beneficial  ownership of five percent or less of such class.)
(See Rule 13d-7.)

Note: Six copies of this statement, including all exhibits, should be filed with
the  Commission.  See Rule  13d-1(a) for other  parties to whom copies are to be
sent.

*The  remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for  any  subsequent   amendment   containing   information  which  would  alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).
<PAGE>
                                  SCHEDULE 13D

- -------------------------------------------------------------------------------
CUSIP No. 498589 10 0                        Page      2     of     7      Pages
                                                  ----------    ----------     
- --------------------------------------------------------------------------------

============ ==================================================================
     1
             NAME OF REPORTING PERSON
             S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

             Paul G. Begum
             SSN# ###-##-####
============ ===================================================================
     2
             CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*       (a) | |
                                                                     (b) |X|

============ ===================================================================
     3
             SEC USE ONLY


============ ===================================================================
     4
             SOURCE OF FUNDS*

             OO
============ ===================================================================
     5
             CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
             PURSUANT TO ITEMS 2(d) or 2(e)                              | |

============ ===================================================================
     6
             CITIZENSHIP OR PLACE OF ORGANIZATION

             U.S.A.
============ ===================================================================
                        7
     NUMBER OF                SOLE VOTING POWER
      SHARES
   BENEFICIALLY               830,998
     OWNED BY
       EACH
     REPORTING
      PERSON
       WITH
                     ====== ====================================================
                        8
                              SHARED VOTING POWER
                              4,126,476(1)
                     ======== ==================================================
                        9
                              SOLE DISPOSITIVE POWER
                              830,998
                     ======== ==================================================
                       10
                              SHARED DISPOSITIVE POWER
                              4,126,476(1)
============ ===================================================================
    11
             AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
             4,126,476(1)
============ ==================================================================
    12
             CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11)            | |
             EXCLUDES CERTAIN SHARES*
============ ===================================================================
    13
             PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
             41.3%(1)
============ ===================================================================
    14
             TYPE OF REPORTING PERSON*
             IN
============ ===================================================================
1. Number of shares  described  herein  include number of shares held by Tree of
Stars,  Inc. a Nevada  corporation with Mr. Begum as an officer,  a director and
principal  shareholder and also includes a number of shares held by PSF, Inc., a
Utah corporation with Mr. Begum as its officer, and principal  shareholder.  Mr.
Begum is deemed to be the beneficial  owner of these shares due to his described
positions.

<PAGE>

                                  SCHEDULE 13D

- --------------------------------------------------------------------------------
CUSIP No. 498589 10 0                      Page     3      of      7     Pages
                                               ----------    ----------      
- --------------------------------------------------------------------------------

============ ===================================================================
     1
             NAME OF REPORTING PERSON
             S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

             Tree of Stars, Inc.
             87-0304863

============ ===================================================================
     2
             CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*       (a)  | |
                                                                     (b)  |X|

============ ===================================================================
     3
             SEC USE ONLY


============ ===================================================================
     4
             SOURCE OF FUNDS*

             OO
============ ===================================================================
     5
             CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
             PURSUANT TO ITEMS 2(d) or 2(e)                              | |


============ ===================================================================
     6
             CITIZENSHIP OR PLACE OF ORGANIZATION

             Nevada
=========== ====================================================================
                        7
     NUMBER OF                SOLE VOTING POWER
      SHARES
   BENEFICIALLY               3,320,078
     OWNED BY
       EACH
     REPORTING
      PERSON
       WITH
                     ======== ==================================================
                        8
                              SHARED VOTING POWER
                              -0-
                     ======== ==================================================
                        9
                              SOLE DISPOSITIVE POWER
                              3,320,078
                     ======== ==================================================
                       10
                              SHARED DISPOSITIVE POWER
                              -0-
============ ===================================================================
    11
             AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
             3,320,078
============ ===================================================================
    12
             CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11)
             EXCLUDES CERTAIN SHARES*                                | |

============ ===================================================================
    13
             PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
             35.1%
============ ===================================================================
    14
             TYPE OF REPORTING PERSON*
             CO
============ ===================================================================


<PAGE>

                      *SEE INSTRUCTIONS BEFORE FILLING OUT!
                      INCLUDE BOTH SIDES OF THE COVER PAGE,
                 RESPONSES TO ITEMS 1-7 (INCLUDING EXHIBITS) OF
                  THE SCHEDULE, AND THE SIGNATURE ATTESTATION.


Item 1.  Security and Issuer

         This schedule  relates to Common Stock,  par value $0.01 per share (the
"Common Stock") of KLEVER MARKETING,  Inc. (the "Issuer") a Delaware corporation
whose  operating  plan  includes  the  acquisition  of patents and  development,
manufacture  and marketing of  electronic  in-store  advertising,  directory and
coupon services. The principal offices of the Issuer are located at 350 West 300
South, Suite 201, Salt Lake City, Utah 84101.

Item 2.  Identity and Background

         (a)  This  statement is filed jointly by Paul G. Begum,  an individual,
              and Tree of Stars, Inc., a Nevada corporation ("TOSI").

         (b)  The business  address for Mr. Begum and the  principal  address of
              TOSI is P.O. Box 58045, Salt Lake City, Utah 84158.

         (c)  Mr. Begum is presently the Chief Executive  Officer and a director
              of the Issuer. Mr. Begum is also a director, officer and principal
              shareholder  of Tree of Stars,  Inc., a Nevada  corporation  whose
              principal business operations include movie productions. Mr. Begum
              is also an officer,  a director and the principal  shareholder  of
              PSF,  Inc.  a Utah  corporation  and is the  Trustee  of The  Reed
              Bradford Center for Christian Living.

         (d)  At no time  during the past five years has Mr.  Begum or TOSI been
              convicted in a criminal proceeding.

         (e)  During the past five years  neither Mr.  Begum nor TOSI has been a
              party to a civil proceeding that resulted in a judgment, decree or
              final order  enjoining  future  violations  of, or  prohibiting or
              mandating  activities subject to, federal or state securities laws
              or finding of any violation with respect to such laws.

         (f)  Mr. Begum is a Utah resident and a citizen of the U.S.A. TOSI is a
              Nevada corporation.

Item 3.  Source and Amount of Funds or Other Consideration

         On July 5, 1996, the Issuer merged with Klever Kart, Inc. Following the
merger the  Issuer's  total  issued and  outstanding  shares as set forth in the
Issuer's annual report filed with the Securities and Exchange Commission ("SEC")
on Form 10-KSB for the fiscal year  ending  December  31,  1996,  was  9,443,513
shares.  Since the date of the  merger  Mr.  Begum  and TOSI have each  owned of
record  at  least  5%  of  the  Issuer's  total  outstanding  shares.   Material
transactions  concerning  Mr.  Begum and TOSI and the Common Stock of the Issuer
are described below:

         On July 5, 1996, TOSI held of record  3,165,078  shares of the Issuer's
         Common Stock an amount equal to 33.5% of the Issuer's  total issued and
         outstanding  Common Stock,  as of such date.  Mr. Begum is deemed to be
         the  beneficial  owner  of  the  shares  described  herein  due  to his
         positions as officer, a director and principal  shareholder of TOSI. At
         the same time Mr. Begum was also  granted  608,564  options  which were
         immediately  exercisable  and  will not  expire  until  the year  2000.
         Pursuant  to Rule  13d-3  of the  Securities  Exchange  Act of 1934 all
         options will be deemed to be  outstanding  for the purpose of computing
         percentages of outstanding common stock of the Issuer. Accordingly, Mr.
         Begum's  total  outstanding   shares  equaled   3,773,642,   an  amount
         representing  40% of the Issuer's total issued and  outstanding  Common
         Stock as of such date.

         On August 5, 1996, Mr. Begum received  5,000  additional  options which
         were immediately  exercisable and will not expire until August 7, 1999.
         These options were granted to Mr. Begum in  consideration  of financial
         support  personally  rendered to the  Issuer.  The  additional  options
         increased Mr. Begum's total outstanding shares to 3,778,642,  an amount
         still  representing  40% of the Issuer's  total issued and  outstanding
         Common Stock as of August 5, 1996.

         On February 24, 1997,  Mr. Begum  acquired  directly from the Issuer an
         aggregate  of  160,000  shares of the  Issuer's  Common  Stock in three
         separate transactions.  Mr. Begum subsequently assigned 100,000 of such
         shares to the Reed Bradford  Center for Christian  Living and 60,000 of
         such shares to PSF, Inc. a Utah corporation. Mr. Begum may be deemed to
         be the  beneficial  owner of the  shares  described  herein  due to his
         position as Trustee of The Reed Bradford  Center for  Christian  Living
         and his positions as officer and principal  shareholder  of PSF.  Inc..
         These additional  issuances increased Mr. Begum's ownership interest to
         42% of the  Issuer's  total issued and  outstanding  Common Stock or an
         amount equivalent to 3,938,642 shares.

         On February 25, 1997, Mr. Begum acquired 155,000 shares of the Issuer's
         Common Stock as compensation for services  rendered.  These shares were
         subsequently  assigned  to TOSI.  Mr.  Begum  may be  deemed  to be the
         beneficial  owner  of  these  shares  due  to his  position  previously
         described  herein.  Such  additional  issuances  increased Mr.  Begum's
         ownership   position  to  43.6%  of  the  Issuer's   total  issued  and
         outstanding  Common Stock or 4,093,642  shares as of February 25, 1997.
         Accordingly,  TOSI's  ownership  position  increased  to  35.1%  of the
         Issuer's total issued and outstanding  Common Stock or 3,320,078 shares
         as of February 25, 1997.

         On December 18, 1997, Mr. Begum received  31,834 shares from the Issuer
         in  consideration   for  patent   technologies   regarding   electronic
         couponing, which Mr. Begum granted to the Issuer. This issuance did not
         materially affect Mr. Begum's ownership interest although the number of
         shares  beneficially owned by Mr. Begum increased to 4,125,476.  TOSI's
         ownership position did not change from 35.1%.

         On March,  6, 1998,  the  Issuer  published  its annual  report on Form
         10-KSB for the fiscal year ending  December 31, 1997, as filed with the
         "SEC".  Pursuant to the annual  report,  the Issuer's  total issued and
         outstanding  shares of Common Stock  totaled  10,035,401 as of December
         31, 1997. At the time of filing, Mr. Begum's ownership interest equaled
         41.1% of the  Issuer's  total  issued and  outstanding  Common Stock or
         4,126,476 shares.  At the same time, TOSI's ownership  position changed
         to 33.0% of the  Issuer's  Common  Stock.  Although,  TOSI's  number of
         shares did not change from 3,320,078.

Item 4.  Purpose of Transaction

         All shares of the Issuer's Common Stock described in this schedule were
issued for  investment  purposes only and not with a view,  intent or purpose to
effect any material  corporate  change or status in the Issuer's  organizational
structure  or charter nor with a view,  intent or purpose to effect any proposal
to effect any material corporate change or status in the Issuer's organizational
structure or charter.

Item 5.  Interest in Securities of the Issuer

         (a)  The  aggregate  number  and  percentage  of  class  of  securities
              identified pursuant to Item 1 beneficially owned by each reporting
              entity named in Item 2 may be found in rows 11 and 13 of the cover
              page.

         (b)  The powers  each  reporting  entity  identified  in the  preceding
              paragraph has relative to the shares discussed herein may be found
              in rows 7 through 10 of the cover page.

         (c)  There were no transactions in the class of securities  reported on
              that were  effected  during  the last  sixty days aside from those
              discussed herein.

         (d)  No person aside from the reporting  entities listed herein has the
              right to receive or power to direct the receipt of dividends from,
              or the proceeds from the sale of, such securities.

         (e)   Not applicable.

  Item 6. Contracts, Arrangements,  Understandings or Relationships with Respect
  to Securities of the Issuer

         There  are  no  known  contracts,   arrangements,   understandings   or
  relationships  existing  between  the  Issuer  and Mr.  Begum  and  TOSI,  the
  reporting  entities named in Item 2 or between any other persons or any person
  relating to the securities of the Issuer including but not limited to transfer
  or voting of any of the securities,  finder's fees,  joint ventures outside of
  those described below.

         In September  1993,  Mr. Begum and Mr. Mark Geiger,  vice  president of
  Operations  of  the  Issuer   assigned  the   exclusive   patent  and  certain
  technologies  related to electronic couponing to the Company. In consideration
  for the assigned patent and technologies, the Company issued 160,000 shares of
  Common  Stock  to  Mr.  Begum  and  issued  20,000   shares  to  Mr.   Geiger.
  Additionally,  Mr. Begum received a payment of $50,000 and Mr. Geiger received
  a payment of $10,000.  All such shares  described herein were valued at $0.60.
  per share.


  Item 7 Material to be Filed as Exhibits

         Attached  hereto as "Exhibit A" is an  Agreement  between Mr. Begum and
  TOSI,  the  reporting  entities  described  herein  setting forth their mutual
  consent to file this Schedule jointly.



<PAGE>


                                    SIGNATURE

         After reasonable  inquiry and to the best of my knowledge and belief, I
  certify that the information set forth in this statement is true, complete and
  correct.


                                                          KLEVER MARKETING, INC.


                                                       /s/Paul G. Begum
                                                       ------------------------
                                          Paul G. Begum, Chief Executive Officer


<PAGE>


                                    EXHIBIT A

                                    AGREEMENT

         THIS  AGREEMENT  ("Agreement")  is entered  into by and between Paul G.
  Begum,  an  Individual  and Tree of Stars,  Inc.,  a Nevada  corporation  with
  principal offices at 350 West 300 South, Suite 201, Salt Lake City, Utah 84101
  (hereinafter referred to as "the Parties") on this 31st day of July 1998.

                                     PREMISE

         WHEREAS,  each of the  Parties are  required to file a Schedule  13D as
  promulgated  under  the  Securities  Act of  1933  (the  "Act")  due to  their
  beneficial ownership of the common stock of Klever Marketing, Inc., a Delaware
  corporation, ("KMI");

                                    AGREEMENT

         NOW THEREFORE,  based on the foregoing  premise,  which is incorporated
  herein by this reference, and for and in consideration of the mutual covenants
  and agreements  contained herein, and in reliance on the  representations  and
  warranties set forth in the  Agreement,  the benefits to be derived herein and
  for other valuable consideration, the sufficiency of which is hereby expressly
  acknowledged, the Parties agree as follows:

         1.   Each of the  Parties  acknowledge  that each other is  required to
              file with the Securities and Exchange  Commission,  a Schedule 13D
              as a result of their beneficial  ownership of common stock in KMI,
              and in the interest of  consolidation  and  efficiency,  desire to
              file  a  single  statement   pursuant  to  Rule  13d-1(f)  of  the
              Securities Exchange Act of 1934.

         2.   The Parties  hereby  consent to have a single  Schedule  13D filed
              pursuant  to  Rule  13D-1(f)  as  fulfillment  of  the  individual
              obligation of Paul G. Begum and the individual  obligation of Tree
              of Stars, Inc.


         IN WITNESS WHEREOF, the signatures of the parties hereto evidence their
mutual  consent and  acceptance  of the Agreement as of the date first set forth
above.



Paul G. Begum                                               Tree of Stars, Inc.


/s/Paul G. Begum                                            /s/Paul G. Begum
- -----------------------------                           ------------------------
Paul G. Begum, an Individual                            Paul G. Begum, President




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