STATE AUTO FINANCIAL CORP
DEF 14A, 2000-04-21
FIRE, MARINE & CASUALTY INSURANCE
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<PAGE>   1

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                                  SCHEDULE 14A
                                 (RULE 14A-101)
                    INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION
          PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE SECURITIES
                              EXCHANGE ACT OF 1934
                             (AMENDMENT NO.      )

Filed by the Registrant  [X]

Filed by a Party other than the Registrant  [ ]

Check the appropriate box:

<TABLE>
<S>                                            <C>
[ ]  Preliminary Proxy Statement               [ ]  CONFIDENTIAL, FOR USE OF THE COMMISSION
                                               ONLY (AS PERMITTED BY RULE 14a-6(e)(2))
[X]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12.
</TABLE>

                        STATE AUTO FINANCIAL CORPORATION
                (NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

                                XXXXXXXXXXXXXXXX
    (NAME OF PERSON(S) FILING PROXY STATEMENT, IF OTHER THAN THE REGISTRANT)

Payment of Filing Fee (Check the appropriate box):
[X]  No fee required.
[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

     (1) Title of each class of securities to which transaction applies: .......

     (2) Aggregate number of securities to which transaction applies: ..........

     (3) Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
         filing fee is calculated and state how it was determined): ............

     (4) Proposed maximum aggregate value of transaction: ......................

     (5) Total fee paid: .......................................................

[ ]  Fee paid previously with preliminary materials.

[ ]  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.

     (1) Amount Previously Paid: ...............................................

     (2) Form, Schedule or Registration Statement No.: .........................

     (3) Filing Party: .........................................................

     (4) Date Filed: ...........................................................

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<PAGE>   2

                    [State Auto Financial Corporation Logo]

                        STATE AUTO FINANCIAL CORPORATION

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

To the Shareholders of
STATE AUTO FINANCIAL CORPORATION:

     Notice is hereby given that the Annual Meeting of Shareholders of State
Auto Financial Corporation (the "Company") will be held at the Company's
principal executive offices located at 518 East Broad Street, Columbus, Ohio, on
Friday, May 26, 2000, at 10:00 A.M., EDST, for the following purposes:

          1. To elect three Class III directors, each to hold office for a
     three-year term and until a successor is elected and qualified;

          2. To consider and vote upon a proposal to approve the Company's 2000
     Stock Option Plan;

          3. To consider and vote upon a proposal to approve the Company's 2000
     Directors Stock Option Plan; and

          4. To transact such other business as may properly come before the
     meeting or any adjournment thereof.

     The close of business on April 4, 2000, has been fixed as the record date
for the determination of shareholders entitled to notice of and to vote at the
meeting and any adjournment thereof.

     In order that your shares may be represented at this meeting and to assure
a quorum, please sign and return the enclosed proxy promptly. A return addressed
envelope, which requires no postage, is enclosed. In the event you are able to
attend and wish to vote in person, at your request we will cancel your proxy.

                                              By Order of the Board of Directors

                                              JOHN R. LOWTHER
                                              Secretary

Dated: April 19, 2000
<PAGE>   3

                        STATE AUTO FINANCIAL CORPORATION

                                PROXY STATEMENT

                                    GENERAL

     This Proxy Statement is furnished in connection with the solicitation of
proxies by the Board of Directors of State Auto Financial Corporation (the
"Company") to be used at its Annual Meeting of Shareholders to be held May 26,
2000 (the "Annual Meeting"). Shares represented by properly executed proxies
will be voted at the Annual Meeting in accordance with the choices indicated on
the proxy. Any proxy may be revoked at any time, insofar as it has not been
exercised, by delivery to the Company of a subsequently dated proxy or by giving
notice of revocation to the Company in writing or in open meeting. A
shareholder's presence at the Annual Meeting does not by itself revoke the
proxy.

     The mailing address of the principal executive offices of the Company is
518 East Broad Street, Columbus, Ohio 43215. The approximate date on which this
Proxy Statement and the form of proxy are first being sent or given to
shareholders is April 19, 2000.

                               PROXIES AND VOTING

     The close of business on April 4, 2000, has been fixed as the record date
for the determination of shareholders entitled to notice of and to vote at the
Annual Meeting and any adjournment thereof. On the record date there were
outstanding and entitled to vote 38,368,918 of the Company's Common Shares,
without par value. Each Common Share is entitled to one vote.

     Shareholders do not have the right to cumulate their votes in the election
of directors, and the nominees receiving the highest number of votes will be
elected as the Class III directors. The vote required for the approval of both
the Company's 2000 Stock Option Plan and 2000 Directors Stock Option Plan is the
favorable vote of a majority of the outstanding Common Shares present in person
or by proxy at the Annual Meeting.

     All Common Shares represented by properly executed proxies will be voted at
the Annual Meeting in accordance with the choices indicated on the proxy. If no
choices are indicated on a proxy, the Common Shares represented by that proxy
will be voted in favor of the nominees listed in this Proxy Statement for
election as Class III directors and in favor of the other proposals set forth in
the accompanying Notice of Annual Meeting. Any proxy may be revoked at any time
prior to its exercise by delivering to the Company a subsequently dated proxy or
by giving notice of revocation to the Company in writing or in open meeting. A
shareholder's presence at the Annual Meeting does not by itself revoke the
proxy.

     Abstentions will be considered as Common Shares present and entitled to
vote at the Annual Meeting and will be counted for purposes of determining
whether a quorum is present. Abstentions will not be counted in determining the
votes cast for the election of directors and will not have a positive or
negative effect on the outcome of the election. Because the proposals to approve
the Company's 2000 Stock Option Plan and 2000 Directors Stock Option Plan
require the favorable vote of a majority of the outstanding Common Shares
present in person or by proxy at the Annual Meeting, abstentions will have the
same effect as a vote against these proposals.
<PAGE>   4

     If your Common Shares are held in street name, you will need to instruct
your broker regarding how to vote your Common Shares. If you do not provide your
broker with voting instructions regarding the election of directors, your broker
will nevertheless have the discretion to vote your Common Shares for the
election of directors. There are certain other matters, however, over which your
broker does not have discretion to vote your Common Shares without your
instructions--these situations are referred to as "broker non-votes." The
proposals regarding the approval of the Company's 2000 Stock Option Plan and
2000 Directors Stock Option Plan fall into this category. If you do not provide
your broker with voting instructions on these two proposals, your Common Shares
will not be voted on these proposals. Broker non-votes will not be considered as
Common Shares present and entitled to vote for these proposals and will not have
a positive or negative effect on the outcome of these proposals.

                      PROPOSAL ONE: ELECTION OF DIRECTORS

     The number of directors currently is fixed at nine. The Board of Directors
is divided into three classes, Class I, Class II and Class III, with three
directors in each Class. The term of office of directors in one Class expires
annually at each annual meeting of shareholders at such time as their successors
are elected and qualified. Directors in each Class are elected for three-year
terms. The term of office of the Class III directors expires concurrently with
the holding of the Annual Meeting. Two incumbent directors in Class III have
been nominated for re-election. Dr. David L. Bickelhaupt is retiring from the
Board and the person nominated to replace him is Richard K. Smith.

     At the Annual Meeting, it is the intention of the persons named in the
accompanying form of proxy, unless a contrary position is indicated on such
proxy, to vote the proxy for the election of the three nominees named in the
following table as Class III directors, each to hold office until the 2003
annual meeting of shareholders and until a successor is elected and qualified.
In the event that any nominee named in the table as a Class III director is
unable to serve (which is not anticipated), the persons named in the proxy may
vote it for another nominee of their choice.

                                        2
<PAGE>   5

     Set forth below is information about each of the Class III director
nominees:

                          CLASS III DIRECTOR NOMINEES
                            (TERMS EXPIRING IN 2003)

<TABLE>
<CAPTION>
                                                                                  COMMON
                                                                      A           SHARES
         NAME OF                                                   DIRECTOR        OWNED
    NOMINEE/DIRECTOR                   PRINCIPAL OCCUPATION(S)      OF THE    BENEFICIALLY AS     %
     AND POSITION(S)                         DURING THE            COMPANY      OF APRIL 4,      OF
      WITH COMPANY         AGE(1)          PAST FIVE YEARS          SINCE       2000(2)(3)      CLASS
    ----------------       ------      -----------------------     --------   ---------------   -----
<S>                        <C>      <C>                            <C>        <C>               <C>
Urlin G. Harris, Jr......    63     Retired effective 4/1/97 as      1991         151,108         *
Director                            an officer of the Company and
                                    its wholly owned affiliates,
                                    State Auto Property and
                                    Casualty Insurance Company
                                    ("State Auto P&C"), Milbank
                                    Insurance Company
                                    ("Milbank"), State Auto
                                    National Insurance Company
                                    ("National"), and of State
                                    Automobile Mutual Insurance
                                    Company, owner of
                                    approximately 69% of the
                                    Company's Common Shares
                                    ("Mutual"); Executive Vice
                                    President of the Company,
                                    State Auto P&C, Milbank,
                                    National and Mutual 11/93 to
                                    3/31/97.
George R. Manser(4)......    69     A private investor; retired      1991          75,139         *
Director                            Director of Corporate
                                    Finance, Uniglobe Travel USA
                                    effective 10/99; Director of
                                    Corporate Finance, Uniglobe
                                    Travel USA, a travel agency
                                    franchisor, 3/97 to 10/99;
                                    Chairman of the Board,
                                    Uniglobe Travel (Capital
                                    Cities) Inc., a travel agency
                                    franchisor, for more than
                                    five years prior to 3/97;
                                    Advisory director to J.C.
                                    Bradford & Co., 8/94 to
                                    present; Mr. Manser is also a
                                    director of Hallmark
                                    Financial Services, Inc., a
                                    nonstandard, Texas only, auto
                                    insurer, and Checkfree
                                    Corporation, a business
                                    facilitating electronic
                                    commerce.
Richard K. Smith.........    55     Retired Partner of KPMG, Peat      --           1,000         *
Director                            Marwick effective 6/97.
                                    Partner of KPMG, Peat Marwick
                                    for more than five years
                                    prior to 6/97.
</TABLE>

                                        3
<PAGE>   6

     Set forth below is information about the directors whose terms of office
continue after the Annual Meeting.

                               CLASS I DIRECTORS
                            (TERMS EXPIRING IN 2001)

<TABLE>
<CAPTION>
                                                                                    COMMON
                                                                        A           SHARES
         NAME OF                                                     DIRECTOR        OWNED
        DIRECTOR                        PRINCIPAL OCCUPATION(S)       OF THE    BENEFICIALLY AS     %
     AND POSITION(S)                          DURING THE             COMPANY      OF APRIL 4,      OF
      WITH COMPANY         AGE(1)           PAST FIVE YEARS           SINCE       2000(2)(3)      CLASS
     ---------------       ------       -----------------------      --------   ---------------   -----
<S>                        <C>      <C>                              <C>        <C>               <C>
John R. Lowther(5).......    49     Vice President, Secretary and      1991          96,415         *
Vice President,                     General Counsel of the Company,
Secretary and                       State Auto P&C, Milbank,
General Counsel                     National and Mutual for more
                                    than five years.
Paul W. Huesman(6).......    64     President, Huesman-Schmid          1991          63,741         *
Director                            Insurance Agency, Inc., an
                                    insurance agency, for more than
                                    five years.
Robert H. Moone(7).......    56     President and CEO of the           1998         206,914         *
President and CEO                   Company, State Auto P&C,
                                    Milbank, National and Mutual
                                    5/99 to present; President and
                                    COO of the Company, State Auto
                                    P&C, Milbank, National and
                                    Mutual 5/96 to 5/99; Executive
                                    Vice President of the Company,
                                    State Auto P&C, Milbank,
                                    National and Mutual 11/93 to
                                    5/96.
</TABLE>

                               CLASS II DIRECTORS
                            (TERMS EXPIRING IN 2002)

<TABLE>
<CAPTION>
                                                                                    COMMON
                                                                        A           SHARES
         NAME OF                                                     DIRECTOR        OWNED
        DIRECTOR                        PRINCIPAL OCCUPATION(S)       OF THE    BENEFICIALLY AS     %
     AND POSITION(S)                          DURING THE             COMPANY      OF APRIL 4,      OF
      WITH COMPANY         AGE(1)           PAST FIVE YEARS           SINCE       2000(2)(3)      CLASS
     ---------------       ------       -----------------------      --------   ---------------   -----
<S>                        <C>      <C>                              <C>        <C>               <C>
Robert L. Bailey(8)......    66     Chairman of the Board of the       1991         614,473       1.6%
Chairman of the Board               Company 3/93 to present and
                                    State Auto P&C, 3/93 to
                                    present, Milbank 8/93 to
                                    present, National 10/91 to
                                    present, and of Mutual, 3/93 to
                                    present; Chief Executive
                                    Officer of each of the Company,
                                    State Auto P&C, Milbank,
                                    National and Mutual for more
                                    than 5 years prior to 5/99;
                                    President of the Company, State
                                    Auto P&C, and Mutual for more
                                    than 5 years prior to 5/96 and
                                    of National from 10/91 to 5/96
                                    and of Milbank from 8/93 to
                                    5/96.
</TABLE>

                                        4
<PAGE>   7

<TABLE>
<CAPTION>
                                                                                    COMMON
                                                                        A           SHARES
         NAME OF                                                     DIRECTOR        OWNED
        DIRECTOR                        PRINCIPAL OCCUPATION(S)       OF THE    BENEFICIALLY AS     %
     AND POSITION(S)                          DURING THE             COMPANY      OF APRIL 4,      OF
      WITH COMPANY         AGE(1)           PAST FIVE YEARS           SINCE       2000(2)(3)      CLASS
     ---------------       ------       -----------------------      --------   ---------------   -----
<S>                        <C>      <C>                              <C>        <C>               <C>
William J. Lhota.........    60     Executive Vice President,          1994          29,000          *
Director                            American Electric Power,
                                    management, technical and
                                    professional subsidiary of AEP,
                                    a major investor-owned electric
                                    utility, and President and
                                    Chief Operating Officer,
                                    Appalachian Power Company,
                                    Columbus Southern Power
                                    Company, Indiana Michigan Power
                                    Company, Kentucky Power
                                    Company, Kingsport Power
                                    Company, Ohio Power Company and
                                    Wheeling Power Company, all of
                                    which are subsidiaries of AEP,
                                    1/96 to present; Executive Vice
                                    President, American Electric
                                    Power Service Corporation, 7/93
                                    to 1/96. Mr. Lhota is also a
                                    director of Huntington
                                    Bancshares, Inc., a bank
                                    holding company, and AEP
                                    Generating Company, Appalachian
                                    Power Company, Columbus
                                    Southern Power Company, Indiana
                                    Michigan Power Company,
                                    Kentucky Power Company, and
                                    Ohio Power Company.
David J. D'Antoni(9).....    55     Senior Vice President, Ashland,    1995          45,000          *
Director                            Inc., and Group Operating
                                    Officer, Ashland Distribution
                                    and Specialty Chemical
                                    Companies, 3/99 to present;
                                    Senior Vice President of
                                    Ashland, Inc. and President,
                                    Ashland Chemical, a division of
                                    Ashland, Inc., 7/88 to 3/99.
                                    Ashland, Inc. is involved in
                                    oil refining and marketing,
                                    highway construction,
                                    automotive after-market
                                    products, specialty chemicals
                                    and chemical and plastics
                                    distribution.
</TABLE>

- ---------------

* Less than one (1%) percent.

 (1) Ages shown are as of the date of the Annual Meeting.

 (2) Except as indicated in the notes to this table, the persons named in the
     table have sole voting and investment power with respect to all Common
     Shares shown as beneficially owned by the named person. With respect to
     stock options, this table includes only stock options for Common Shares
     which are currently exercisable or exercisable within 60 days of April 4,
     2000.

                                        5
<PAGE>   8

 (3) The amount reported includes Common Shares attributable to options granted
     under the 1991 Stock Option Plan for Messrs. Bailey (384,104), Moone
     (137,180) and Lowther (65,500) and Common Shares attributable to options
     granted under the 1991 Directors' Stock Option Plan for Messrs. Lhota
     (11,000), D'Antoni (11,000), Manser (23,000), Huesman (23,000) and Smith
     (1,000) (who has been a director of Mutual since March 1999). Mr. Harris'
     shares owned include 97,200 Common Shares attributable to options granted
     under the 1991 Stock Option Plan to Mr. Harris while he was employed by the
     Company and options for 5,000 Common Shares granted under the 1991
     Directors' Stock Option Plan since he retired from active service to the
     Company.

 (4) Includes 9,259 Common Shares owned by Mrs. Manser, as to which Mr. Manser
     disclaims beneficial ownership.

 (5) Includes 26,750 Common Shares attributable to options granted to Mr.
     Lowther under the 1991 Stock Option Plan, which he assigned to his spouse
     pursuant to the terms of the 1991 Stock Option Plan, and 2,000 Common
     Shares attributable to options granted under the 1991 Stock Option Plan,
     which he assigned pursuant to the 1991 Stock Option Plan to trusts
     maintained for the benefit of his children. Mr. Lowther disclaims
     beneficial ownership of these Common Shares.

 (6) Includes 2,820 Common Shares owned by Mrs. Huesman, as to which Mr. Huesman
     disclaims beneficial ownership, 12,148 Common Shares owned by the
     Huesman-Schmid Insurance Agency, Inc. Profit Sharing Plan and 16,559 Common
     Shares owned by the Huesman-Schmid Insurance Agency, Inc. Defined Benefit
     Pension Plan. Mr. Huesman shares voting and investment power with the other
     trustee of these plans with respect to these Common Shares.

 (7) Includes 65,490 Common Shares attributable to options granted to Mr. Moone
     under the 1991 Stock Option Plan which he assigned to the Anna Moone Living
     Trust (Anna Moone and Robert H. Moone, co-trustees) pursuant to the terms
     of the 1991 Stock Option Plan. Mr. Moone disclaims beneficial ownership of
     these Common Shares.

 (8) Includes 133,440 Common Shares held by Bailey Enterprises of America, LLC,
     a family limited liability company ("Bailey Enterprises") of which Mr.
     Bailey is a member. Mr. Bailey exercises voting power and investment power
     as to the Common Shares owned by Bailey Enterprises. This also includes
     41,360 Common Shares attributable to options granted to Mr. Bailey under
     the 1991 Stock Option Plan, which he assigned to his spouse pursuant to the
     terms of the 1991 Stock Option Plan, and 5,000 Common Shares owned by Mrs.
     Bailey. Mr. Bailey disclaims beneficial ownership of these Common Shares.

 (9) Includes 12,000 Common Shares owned by Mrs. D'Antoni, as to which Mr.
     D'Antoni disclaims beneficial ownership.

     In addition to the Common Shares owned beneficially by Messrs. Bailey and
Moone, as set forth above, Gary L. Huber, Michael F. Dodd and Steven J.
Johnston, the other named executive officers in the Summary Compensation Table
set forth below, owned beneficially 7,324 Common Shares, 119,616 Common Shares,
and 66,041 Common Shares, respectively, of the Company as of April 4, 2000, each
of which represents less than 1% of the Company's outstanding Common Shares.
These amounts include Common Shares attributable to options which are currently
exercisable or exercisable within 60 days of April 4, 2000, granted under the
1991 Stock Option Plan in the amounts of 87,600, and 48,700 for Messrs. Dodd and
Johnston, respectively. These persons and/or their spouses

                                        6
<PAGE>   9

have sole voting and investment power with respect to all Common Shares
beneficially owned by them. As of April 4, 2000, all directors and executive
officers of the Company as a group (24 persons) owned beneficially 2,097,521
(5.5%) Common Shares of the Company, which included options for 1,285,634 Common
Shares.

            MEETINGS OF THE BOARD OF DIRECTORS AND BOARD COMMITTEES

     During the fiscal year ended December 31, 1999, the Company's Board of
Directors held four meetings. No incumbent director attended fewer than 75% of
the aggregate of the meetings of the Board and the meetings of all committees on
which he served.

     The Board has an Audit Committee charged with several responsibilities,
including: 1) reviewing the Company's accounting functions, operations, and
management; 2) considering the adequacy and effectiveness of the internal
controls and internal auditing methods and procedures of the Company; 3) meeting
and consulting with the Company's independent auditors and with the Company's
financial and accounting personnel concerning the foregoing matters; 4)
reviewing with the Company's independent auditors the scope of their audit of
the Company and the results of their examination of its financial statements;
and 5) considering the selection and recommending to the Board of Directors a
firm of certified public accountants to be appointed as the independent auditors
of the Company for its then current fiscal year. Present members are David L.
Bickelhaupt, who, as noted above is retiring from the Board as of this Annual
Shareholder's Meeting, Urlin G. Harris and George R. Manser. Expected to replace
Dr. Bickelhaupt on the Audit Committee is Richard K. Smith, the director
nominated to replace Dr. Bickelhaupt. Also, in light of the new Audit Committee
standards adopted by the SEC and NASD, it is expected that Mr. D'Antoni will
replace Mr. Harris to ensure that the Committee consists of directors who are
independent as newly defined by the SEC and NASD. The Audit Committee held two
meetings during the Company's fiscal year ended December 31, 1999.

     The Board also has a 1991 Stock Option Plan Committee (the "Options
Committee") charged with the responsibility of administering the Company's 1991
Stock Option Plan. Present members of such committee, who also serve as the
Executive Compensation Committee, are David J. D'Antoni, William J. Lhota and
George R. Manser. See Executive Compensation Committee and Options Committee
Report for a discussion of the responsibilities of the Company's Executive
Compensation Committee. The Executive Compensation Committee and Options
Committee held four meetings during the Company's fiscal year ended December 31,
1999. The Board has no standing nominating committee or committee performing
similar functions.

                           COMPENSATION OF DIRECTORS

     Directors of the Company who are not also officers of the Company receive
from the Company an annual fee of $20,000, plus travel expenses incurred in
attending directors meetings, and a fee of $500, plus travel expenses, for each
committee meeting attended. Directors may defer all or a portion of these fees
under the Company's deferred compensation plan for directors. In addition,
directors of the Company who are not full-time employees of the Company or its
parent or subsidiary corporations receive stock options pursuant to the 1991
Directors' Stock Option Plan. Under this plan, promptly following each annual
meeting of shareholders of the Company, each eligible director is granted a
non-qualified option to purchase 1,000 Common Shares of the Company at the fair
                                        7
<PAGE>   10

market value of such shares on the last trading day prior to the annual meeting
immediately preceding the date of grant. Options are immediately exercisable in
whole or in part and must be exercised within ten years of the date of grant.
Each Director is also expected to comply with the Stock Ownership Guidelines.
(See "Executive Compensation Committee Report" below).

                       COMPENSATION OF EXECUTIVE OFFICERS

     Pursuant to a Management and Operations Agreement effective January 1, 2000
(the "2000 Management Agreement"), among Mutual, the Company and State Auto P&C,
Milbank and National, all wholly owned subsidiaries of the Company, and other
affiliated companies, the executive officers of the Company, State Auto P&C,
Milbank and National are employees of State Auto P&C and the Company rather than
Mutual, while Mutual acts as the common paymaster. The costs and expenses
associated with these employees of State Auto P&C and the Company are reimbursed
to Mutual, as paymaster, in accordance with the terms of the 2000 Management
Agreement. (See "Certain Transactions" below).

                                        8
<PAGE>   11

SUMMARY OF CASH AND CERTAIN OTHER COMPENSATION

     Set forth below is information concerning the compensation paid or accrued
by, or reimbursed to, Mutual for the Company's fiscal years ended December 31,
1999, 1998, and 1997, to the Company's chief executive officer and its four most
highly compensated executive officers, other than the chief executive officer:

                           SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                                               LONG TERM
                                                              COMPENSATION
                                                                 AWARDS
                                                              ------------
                                                               SECURITIES
                                      ANNUAL COMPENSATION      UNDERLYING
                                     ---------------------      OPTIONS          ALL OTHER
NAME AND PRINCIPAL POSITION  YEAR    SALARY(1)    BONUS(2)     GRANTED(3)     COMPENSATION(4)
- ---------------------------  ----    ---------    --------    ------------    ---------------
<S>                          <C>     <C>          <C>         <C>             <C>
Robert L. Bailey.........    1999    $477,693     $ 24,776       38,000           $17,737
  Chairman                   1998    $425,000     $260,579       28,000           $15,893
                             1997    $396,815     $298,604          -0-           $14,206
Robert H. Moone..........    1999    $319,616     $ 15,734       22,000           $12,017
  President and              1998    $270,000     $ 94,507       16,000           $10,280
  Chief Executive Officer    1997    $250,002     $119,600          -0-           $ 9,579
Steven J. Johnston.......    1999    $169,059     $  9,215       10,000           $ 5,838
  Senior Vice President,     1998    $153,148     $ 47,234        6,000           $ 5,597
  Treasurer and              1997    $138,502     $ 60,821          -0-           $ 5,223
  Chief Financial Officer
Gary L. Huber(5).........    1999    $176,525     $  9,183        6,000           $ 4,999
  Vice President             1998    $164,708     $ 52,167        6,000           $ 5,764
                             1997    $101,539     $ 24,438        9,000           $ 3,015
Michael F. Dodd..........    1999    $168,901     $  9,710        6,000           $ 6,451
  Senior Vice President      1998    $157,908     $ 26,214        6,000           $ 6,642
                             1997    $153,309     $ 21,953          -0-           $ 6,317
</TABLE>

- ---------------

(1) Includes amounts deferred pursuant to the State Auto Insurance Companies
    Capital Accumulation Plan (the "CAP") and the Non-Qualified Incentive
    Deferred Compensation Plan (the "Deferred Compensation Plan"). The CAP is a
    defined contribution plan (within the meaning of the Employee Retirement
    Income Security Act of 1974) ("ERISA") and is intended to be a qualified
    plan under Sections 401(a) and 401(k) of the Internal Revenue Code of 1986,
    as amended (the "Code"). Under the CAP, each participant is eligible to
    enter into a written salary reduction agreement with his employer whereby
    the participant's salary will be reduced by a whole percentage from 1% to
    16%, as elected by the participant, in accordance with the rules governing
    cash or deferred arrangements under Section 401(k) of the Code. The amount
    deferred by a participant is contributed by his employer to the trust fund
    for the CAP and invested in accordance with the election of the participant
    from among investment funds established under the trust agreement. The
    Deferred Compensation Plan is a non-qualified, unfunded deferred
    compensation plan for eligible key employees who are legally precluded from
    contributing a full

                                        9
<PAGE>   12

    6% of compensation to the CAP or who choose to defer a portion of their
    salary beyond the amount matched by the CAP. Under the Deferred Compensation
    Plan, such employees are eligible to enter into a salary reduction agreement
    to defer payment of an additional portion of the employee's salary as the
    employee prescribes on an election form executed annually in advance of the
    year in which such compensation would be earned. Deferred amounts, along
    with the Company matching amounts on that portion deferred that is eligible
    for the match (see footnote (4), below), are invested by Mutual in a variety
    of investment options made available to participants in the Deferred
    Compensation Plan, pursuant to the terms of such plan.

(2) The amounts appearing in this column represent bonuses paid pursuant to the
    State Auto Quality Performance Bonus Plan (the "QPB"). Under the QPB for
    1999, quarterly bonuses are paid to employees who have completed two full
    calendar quarters of service if the direct statutory combined ratio for such
    quarter was 100% or less for all combined affiliated insurers (see "Certain
    Transactions").

    Also included in this column are special incentive bonuses earned in 1998
    and 1997 under special incentive bonus plans put into place for Messrs.
    Huber and Johnston by the President. While similar plans were in place for
    1999, the amounts of these bonuses were not determined as of the date this
    Proxy Statement was printed. The Executive Compensation Committee also had
    in place special incentive bonus plans for Messrs. Bailey and Moone in 1999
    and the two prior years. The bonus shown for Mr. Moone and Mr. Bailey for
    1998 and 1997 includes the special bonus earned in each such year. The 1999
    incentive bonus for Messrs. Bailey and Moone has not been determined as of
    the date this Proxy Statement was printed (see "Executive Compensation
    Committee Report").

(3) In 1999 and 1998, the persons listed in the Summary Compensation Table were
    granted options to purchase the number of Common Shares of the Company set
    forth in this column pursuant to the 1991 Stock Option Plan, all of which
    were non-qualified stock options except one-half of the options granted to
    Mr. Moone and Mr. Johnston, which were incentive stock options. While Mr.
    Huber was granted options in 1997, stock options were not generally granted
    in 1997.

(4) The amounts appearing in this column represent the Company's contributions
    and credits on behalf of each named person under the CAP or the Deferred
    Compensation Plan. Each participant in the CAP is credited annually with his
    allocable share of employer matching contributions made to the CAP from the
    consolidated net accumulated or current earnings of Mutual and its
    subsidiaries. A participant's share of the matching contribution equals 75%
    of his salary reduction contributions up to 2% of compensation, plus 50% of
    his salary reduction contributions from 3% to 6% of compensation. While a
    participant is always vested in his own salary reduction contributions, the
    rights of a participant to amounts credited to his account as matching
    contributions vest as follows: (a) one-third of matching contributions
    allocated for the plan year preceding the plan year in which termination of
    employment occurs, two-thirds of matching contributions allocated for the
    second plan year before the plan year in which termination of employment
    occurs, and 100% of the matching contributions allocated for the third and
    earlier plan years before the plan year in which termination of employment
    occurs; and (b) notwithstanding the foregoing, after the participant has
    five or more years of service with Mutual and its subsidiaries, all matching
    contributions become vested. The following are the amounts of the Company
    matching contributions under the CAP for 1999 for the officer indicated: Mr.
    Bailey -- $5,600; Mr. Moone -- $5,600; Mr. Johnston -- $5,600, Mr. Huber --
    $4,999 and Mr. Dodd -- $5,335. Each employee who is eligible to participate
    in the Deferred
                                       10
<PAGE>   13

    Compensation Plan is credited annually with his allocable share of Company
    matching contributions on the same basis that contributions are matched
    under the CAP, provided that no more than 6% of any employee's salary is
    subject to being matched under either the CAP or the Deferred Compensation
    Plan. The following amounts reflect the Company's contribution to the
    Deferred Compensation Plan for 1999: Mr. Bailey -- $11,119 and Mr.
    Moone -- $5,587. The amounts appearing in this column also represent the
    premiums for policies of whole life insurance purchased on behalf of the
    officers of the Company, including the executive officers named above. The
    following amounts represent the premiums paid for whole life insurance for
    1999: Mr. Bailey -- $1,018; Mr. Moone -- $830; Mr. Johnston -- $238; and Mr.
    Dodd -- $1,116.

(5) Mr. Huber resigned from the Company in January 2000.

                       OPTION GRANTS IN LAST FISCAL YEAR

     The following table shows the number of options granted in 1999 to the
individuals named in the Summary Compensation Table and estimates the potential
realizable value of these option grants.

<TABLE>
<CAPTION>
                                       INDIVIDUAL GRANTS
                       -------------------------------------------------      POTENTIAL          POTENTIAL
                                     % OF TOTAL                            REALIZABLE VALUE   REALIZABLE VALUE
                                      OPTIONS                                 AT ASSUMED         AT ASSUMED
                        NUMBER OF     GRANTED                              ANNUAL RATES OF    ANNUAL RATES OF
                       SECURITIES        TO       EXERCISE                   STOCK PRICE        STOCK PRICE
                       UNDERLYING    EMPLOYEES     OR BASE                 APPRECIATION FOR   APPRECIATION FOR
                         OPTIONS     IN FISCAL      PRICE     EXPIRATION     OPTION TERM        OPTION TERM
        NAME           GRANTED (1)      YEAR      ($/SH)(2)      DATE          5%($)(3)          10%($)(3)
        ----           -----------   ----------   ---------   ----------   ----------------   ----------------
<S>                    <C>           <C>          <C>         <C>          <C>                <C>
Robert L. Bailey.....    38,000          10%       11.875     05/26/2009       $283,789           $719,176
Robert H. Moone......    22,000         5.8%       11.875     05/26/2009       $164,299           $416,365
Steven J. Johnston...    10,000         2.6%       11.875     05/26/2009       $ 74,681           $189,257
Gary L. Huber(4).....     6,000         1.6%       11.875     05/26/2009       $    -0-           $    -0-
Michael F. Dodd......     6,000         1.6%       11.875     05/26/2009       $ 44,809           $113,554
</TABLE>

- ---------------

(1) Options were granted on May 27, 1999. Each option is fully exercisable after
    a one-year vesting period expires, so long as employment with the Company or
    its subsidiaries or its parent continues. There are no stock appreciation
    rights, performance units, or other instruments granted in tandem with these
    options, nor are there any reload provisions, tax reimbursement features or
    performance-based conditions to exercisability.

(2) The option exercise price is the closing price of the Company's shares on
    the NASDAQ National Market System on the day of the grant.

(3) The dollar amounts under these columns are the result of calculations at the
    5% and 10% rates dictated by the Securities and Exchange Commission when the
    "Potential Realizable Value" alternative is used and are not intended to be
    a forecast of the Company's stock price.

(4) Mr. Huber's options lapsed without vesting.

                                       11
<PAGE>   14

                AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
                       AND FISCAL YEAR END OPTION VALUES

     The following table sets forth stock option exercises during 1999 by the
executive officers named in the Summary Compensation Table and shows the number
of Common Shares represented by both exercisable and non-exercisable stock
options and the value of in-the-money stock options (exercisable and
non-exercisable) held by each of the named executive officers as of December 31,
1999.

<TABLE>
<CAPTION>
                                                          NUMBER OF SECURITIES
                                                               UNDERLYING        VALUE OF UNEXERCISED
                                                              UNEXERCISED            IN-THE-MONEY
                                                               OPTIONS AT             OPTIONS AT
                       SHARES ACQUIRED                         FY-END(#)              FY-END($)
                             ON              VALUE            EXERCISABLE/           EXERCISABLE/
        NAME             EXERCISE(#)     REALIZED($)(1)     UNEXERCISABLE()        UNEXERCISABLE(2)
        ----           ---------------   --------------   --------------------   --------------------
<S>                    <C>               <C>              <C>                    <C>
Robert L. Bailey.....      10,000           $100,000         372,000/38,000          $1,559,012/0
Robert H. Moone(3)...       7,500           $ 75,344         115,180/22,000          $  383,626/0
Steven J. Johnston...       2,000           $ 10,285          38,700/10,000          $  113,241/0
Gary L. Huber........         -0-                -0-           10,500/6,000          $        0/0
Michael F. Dodd......         -0-                -0-            81,600/6000          $  348,822/0
</TABLE>

- ---------------

(1) Aggregate market value of the Common Shares covered by the option less the
    aggregate price paid by the executive officer.

(2) The value of in-the-money options was determined by subtracting the exercise
    price from the market value of the Company's Common Shares as of December
    31, 1999 ($9.125), based on the closing price of the Company's Common shares
    on the NASDAQ National Market System on that date, the last trading day of
    1999.

(3) One-half of the options indicated as exercisable at fiscal year end have
    been assigned to the living trust of Mr. Moone's spouse of which he is the
    co-trustee.

EMPLOYEES' RETIREMENT PLAN

     During 1999, the executive officers named in the Summary Compensation
Table, as well as substantially all employees of Mutual and its subsidiaries,
were eligible to participate in the State Auto Insurance Companies' Employee
Retirement Plan (the "Retirement Plan"). The Retirement Plan is a defined
benefit plan (within the meaning of ERISA) which is intended to be a qualified
plan under Section 401(a) of the Code, and is subject to the minimum funding
standards of Section 412 of the Code. Benefits payable under the Retirement Plan
are funded through employer contributions to a trust fund.

     In addition, the executive officers named in the Summary Compensation table
benefited in 1999 from a non-qualified Amended and Restated Supplemental
Executive Retirement Plan (the "Supplemental Plan"). The Supplemental Plan is
intended to offset the impact of the Code's and ERISA's limitations on
retirement benefits available under the Retirement Plan by providing for a lump
sum or deferred cash payments in an actuarially determined amount upon
retirement of officers whose participation in the Supplemental Plan is approved
by the Board of Directors of Mutual.

                                       12
<PAGE>   15

     The table below shows estimated annual benefits payable under the
Retirement Plan and the Supplemental Plan to a participant upon retirement at
age 65 with indicated average annual compensation and period of service:

                      ESTIMATED ANNUAL RETIREMENT BENEFIT

<TABLE>
<CAPTION>
   ANNUAL     ANNUAL RETIREMENT BENEFIT BASED ON YEARS OF SERVICE
  AVERAGE     ----------------------------------------------------
COMPENSATION  15 YEARS   20 YEARS   25 YEARS   30 YEARS   35 YEARS
- ------------  --------   --------   --------   --------   --------
<S>           <C>        <C>        <C>        <C>        <C>
  $125,000    $43,855    $ 57,338   $ 70,822   $ 84,305   $ 97,730
  $150,000    $50,789    $ 67,169   $ 83,552   $ 99,935   $116,252
  $175,000    $56,054    $ 75,336   $ 94,618   $ 99,935   $133,116
  $200,000    $61,321    $ 83,503   $105,685   $127,866   $149,979
  $225,000    $66,588    $ 91,670   $116,751   $141,832   $166,843
  $250,000    $70,595    $ 97,882   $125,169   $152,456   $179,670
  $300,000    $70,595    $ 97,882   $125,169   $152,456   $179,670
  $400,000    $70,595    $ 97,882   $125,169   $152,456   $179,670
  $450,000    $70,595    $ 97,882   $159,936   $175,095   $204,995
  $500,000    $70,595    $102,867   $174,701   $191,544   $224,877
</TABLE>

Note: The annual average compensation applies to post-1988 salaries. Post-1988
salaries have been capped according to the Internal Revenue Code.

     Benefits shown above are computed as a straight single life annuity
beginning at age 65. Such amounts are not subject to offset for Social Security
benefits or other amounts payable to participants in the Retirement Plan. As of
December 31, 1999, the years of credited service to the nearest whole year and
annual average compensation for each of the individuals (other than Mr. Huber
who resigned in January 2000) named in the Summary Compensation Table actively
participating in the Retirement Plan on such date were as follows:

<TABLE>
<CAPTION>
           NAME OF                 YEARS OF        CURRENT ANNUAL AVERAGE COMPENSATION
         INDIVIDUAL            CREDITED SERVICE      FOR PURPOSES OF RETIREMENT PLAN
         ----------            ----------------    -----------------------------------
<S>                            <C>                 <C>
Robert L. Bailey.............         28                        $160,000
Robert H. Moone..............         29                        $160,000
Steven J. Johnston...........         14                        $158,684
Michael F. Dodd..............         38                        $160,000
</TABLE>

                              EMPLOYMENT CONTRACT

     In November 1995, the Company's Board of Directors approved an employment
agreement with Robert L. Bailey, Chairman of the Company, State Auto P&C, and
Mutual and the Company's other principal operating affiliates and subsidiaries.
Pursuant to this Agreement, the Company agreed to employ Mr. Bailey until
December 31, 2000, with an optional two-year renewal with mutual consent, at
such compensation as may be determined by the Executive Compensation Committee.
Under the

                                       13
<PAGE>   16

contract, Mr. Bailey shall be entitled to fringe benefits available to other
officers of State Auto, including, as applicable, those made available to
employees age 65 or older. Under the contract, Mr. Bailey is entitled to receive
a special supplemental retirement benefit equal to 60% of his highest salary
during the term of the agreement less sums payable to Mr. Bailey as of his
retirement date under the Retirement Plan calculated on the basis of a straight
life annuity, provided that the special supplemental retirement benefit shall
not be less than $100,000 annually for the remainder of his life following his
retirement.

     No other named executive officer of the Company has an employment agreement
with the Company.

                             COMPENSATION COMMITTEE
                      INTERLOCKS AND INSIDER PARTICIPATION

     The Executive Compensation Committee currently consists of the following
three members of the Company's Board of Directors: David J. D'Antoni, William J.
Lhota, and George R. Manser who also make up the Options Committee. None of the
members of the Executive Compensation Committee is, or was, an officer or
employee of the Company, any of its subsidiaries, or of Mutual. Also, no
executive officer of the Company served during 1999 as a member of a
compensation committee or as a director of any entity of which any of the
Company's Executive Compensation Committee members served as an executive
officer.

         EXECUTIVE COMPENSATION COMMITTEE AND OPTIONS COMMITTEE REPORT

     The following is the report of the Executive Compensation Committee and the
Options Committee, whose members are identified below, with respect to
compensation reported for 1999 as reflected in the compensation tables above.

     Pursuant to the 2000 Management Agreement and the Management Agreement (as
defined in "Certain Transactions"), the Chief Executive Officer and the other
named executive officers are employees of State Auto P&C. The Company's
Executive Compensation Committee determines the compensation of the Chairman and
the President and Chief Executive Officer, while Mr. Robert Moone, as President
and Chief Executive Officer, is responsible for administering the base salary
component of the cash compensation paid to the other named executive officers,
all of whom reported to him in 1999. Mr. Moone also makes recommendations to the
Chairman and the Executive Compensation Committee with respect to incentive
bonuses for certain of the named executive officers.

     The compensation policies applied by the President in setting base salaries
earned by such named executive officers in 1999 mirror those applied in the
Company at large. This compensation system is intended to reward individuals
based on their performance, to encourage a focus on underwriting profit, to
provide for competitive levels of compensation necessary to attract and retain
executive officers, and to create an understanding of the importance of
achieving company-wide goals over the long term. The Options Committee grants
options on a periodic basis as an additional, long-term inducement to the
executive officers to improve the Company's performance and enhance the value of
the Company's Common Shares.

                                       14
<PAGE>   17

     For 1999, compensation for the named executive officers had three
components as to which discretion is exercised: annual base salary, stock
options and incentive bonus arrangements. Mr. Moone reviews the base salary of
persons reporting directly to him approximately every 12 months. This included
Messrs. Johnston, Huber and Dodd, three of the named executive officers whose
1999 salaries are reflected in the Summary Compensation Table. Merit raises
granted each year reflect his assessment of the individual officer's performance
in achieving division-wide goals set at the beginning of the year. The overall
performance of the Company's operating units is also considered. In individual
cases, raises may also reflect a named executive officer's assumption of
additional duties and responsibilities. Annual salary reviews also reflect the
fact that certain of the named executive officers had an opportunity to earn an
additional incentive bonus for superior performance.

     The Executive Compensation Committee and Options Committee believe that
stock options and individual stock purchases by executive officers create a
mutuality of interest between the shareholders and management. This is believed
to be desirable and in the best interests of the shareholders as it focuses
management's attention on the importance of long term appreciation in the price
of the Company's Common Shares. In that regard, stock ownership guidelines
created by the Options Committee apply to Mr. Bailey, Mr. Moone, the other named
executive officers, and all other option recipients under the 1991 Stock Option
Plan and the 1991 Directors Stock Option Plan. These guidelines require
optionees under the 1991 Stock Option Plan to own Common Shares of the Company
equal to percentages of base salary depending on the person's position within
the Company, and optionees under the 1991 Director's Stock Option Plan to own
Common Shares with a value equal to at least three times their annual director's
fee. These guidelines are intended to be a condition precedent to receipt of
future option grants. All optionees have five years to reach their required
level of ownership, but each year, optionees who are not currently in compliance
are expected to make proportional progress toward their respective goal. In
1999, every named executive officer (and each director as well) met the stock
ownership requirements imposed by the Stock Ownership Guidelines.

     Options were awarded in May 1999. These options were based on the same
formula as was used for the grants made in February 1998. The number of options
granted depended on the relationship of the estimated value of underlying shares
to be granted as options to a percentage of the salary level applicable to each
tier of option grants. In applying this formula, the Committee used a recent
share price ($12.00) to determine the number of options granted to each option
recipient.

     The Committee determined that the top three tiers of option grants should
reflect the following percentages of base salary: 100% of the base salary for
the Chairman, Mr. Bailey, 90% of base salary for the second tier occupied by Mr.
Moone, President and CEO, and 75% of the base salary for the third tier,
occupied by only the Chief Financial Officer. The Committee also determined that
the fourth tier of option grants, which affected the other named executive
officers, should be set at 60% of average salary ($110,000). The Options
Committee also determined that within each tier, each recipient in that tier
would receive an equal number of options notwithstanding salary differences. In
addition, the Options Committee rounded up in performing the calculations to
maintain what it deemed an appropriate spread between the different tiers in
terms of the number of options granted to those in each tier.

     Prior to 1999, the Committee had typically granted options about every 18
months, but in 1998 it contemplated altering that practice pending a
consultant's review of the entire executive compensa-
                                       15
<PAGE>   18

tion program of the Company. Following the consultant's input, it determined
that annual option grants were not inconsistent with practices employed by firms
with which the Company must compete for management and executive talent.

     With respect to cash bonus arrangements, the Company's QPB is intended to
provide a more short-term incentive to virtually all employees to generate
underwriting profits on a quarterly basis. Under the QPB in 1999, quarterly
bonuses were paid to all employees who completed two full calendar quarters of
service if the insurance affiliates of the Company had a direct statutory
combined ratio for such quarter of 100% or less (see "Certain Transactions").

     In addition, with the concurrence of Mr. Bailey, then Chairman and Chief
Executive Officer, Mr. Moone, then President and Chief Operating Officer
developed individualized incentive cash compensation plans for Mr. Johnston and
Mr. Huber, while Mr. Moone and Mr. Bailey had their incentive cash bonus program
for 1999 determined by the Executive Compensation Committee. Each of the plans
applicable to Mr. Huber and Mr. Johnston provided for a set of objective
measures of performance, which measures were designed by Mr. Moone, to focus the
attention and effort of these individuals on the operational and financial
success and the profitability of the Company. One half of such incentive bonus
available depended upon the named executive officer meeting particularized
objectives and targets applicable to such person's area of responsibility within
the Company. The other half was driven by the same objective measures set forth
in Mr. Bailey's and Mr. Moone's incentive plan described below.

     In regards to the compensation of the Chief Executive Officer, it should be
noted that when the Executive Compensation Committee determined the annual
salary arrangements and special incentive bonus arrangements for the CEO, Mr.
Bailey held that position. In May 1999, Mr. Moone was elected Chief Executive
Officer, replacing Mr. Bailey, who continued to serve as Chairman of the Board.
Hence, this report will reflect more detailed information regarding the
compensation of both Mr. Bailey and Mr. Moone. There are four components to the
Company's compensation arrangements with the Chief Executive Officer -- base
salary, incentive compensation arrangements, QPB, and stock options.

     For 1999, Mr. Bailey, the CEO at the beginning of 1999, received a cash
raise equal to $35,000 or 8.2%. At the same time Mr. Moone received a cash raise
of $20,000 or 7.4%. In May, when Mr. Moone was elected the Chief Executive
Officer, he received a cash raise equal to $30,000 or 10.3%. The Summary
Compensation Table reflects larger raises than these only because the Company's
payroll in 1999 included 27 pay periods instead of the normal 26 pay periods.
These salaries for 1999 were set in December 1998, except for Mr. Moone's
increase in May 1999. Comparison salary data from the National Association of
Independent Insurers (NAII), referred to below, that was made available to the
Committee in September 1998, was dated as of April 30, 1998. In addition to the
salary data from NAII, the Committee reviewed Conference Board Report data, as
well as the work product of the aforementioned consultant.

     In December 1998, the Committee evaluated Mr. Bailey's performance and his
compensation level based on both objective and subjective measures. Mr. Bailey's
salary, reflected in the Summary Compensation table for 1999, represents 100.8%
of the average base salary and 102.5% of the median salary of chief executive
officers of companies of similar size included in an annual salary survey
conducted by the National Association of Independent Insurers ("NAII"), which is
Mutual's and State Auto P&C's national trade association. According to this same
salary survey, Mr. Bailey's

                                       16
<PAGE>   19

1998 salary ranked 12th out of 22 for CEO's of companies in the same size
category. These survey participants are not necessarily reflected in the group
of companies included in the NASDAQ insurance stocks index reflected on the
performance graph below.

     In setting Mr. Bailey's and Mr. Moone's salary for 1999, besides the salary
comparison data, the Committee considered the success of the implementation of
management succession plans. It also believed that the Company's continuing
exceptional underwriting performance compared to other property casualty
insurers with which the Company competes warranted the raises granted. At that
point in time, based on the results through the third quarter of 1998 the
Company's combined ratio was likely to be 100 or less for the fourth straight
year, which the committee regarded as a significant accomplishment.

     In setting Mr. Moone's salary as CEO in May 1999, the Committee concluded
that the 10.4% raise noted above would be required to make the salary reasonably
competitive with the salaries of other CEO's of comparably sized companies. Mr.
Moone's adjusted salary is slightly more than 70% of the average CEO salary and
73.5% of the mean CEO salary from the 1998 NAII salary survey data, then the
most recent NAII data available. This raise also reflected the new
responsibilities Mr. Moone would be undertaking as CEO.

     In addition, the cash Executive Bonus Plan continued in place for 1999 with
a modification from prior years. In light of the consolidation that had already
begun to occur and which the Committee expects to continue, instead of comparing
the Company's performance with four peer companies, the Committee selected nine
peer companies with which to compare State Auto Financial's three-year total
shareholder return and State Auto's statutory combined loss and expense ratio
for the 1999 calendar year. The nine peer property casualty insurance groups to
which the performance of the Company is compared are as follows: Alfa Insurance
Group, Allstate, Chubb, Cincinnati Insurance Companies, Harleysville Group,
Meridian Insurance Group, Ohio Casualty Group, Safeco, and Selective Insurance
Group. The points system is adjusted as follows:

<TABLE>
<CAPTION>
TOTAL POINTS EARNED  PERCENT OF TARGET
- -------------------  -----------------
<S>                  <C>
       20-18                100%
       17-15                 80%
       14-12                 60%
       11-9                  40%
        8-6                  20%
     5 or less                0%
</TABLE>

     The performance of State Auto is ranked from 10 to 1 with 10 being the best
in each criteria. The rank equates to a point total. The highest point total
attainable is 20, the lowest is 2. These peer companies are not necessarily the
same group of insurers in the NASDAQ Insurance Index or in the NAII Salary
Survey referred to above.

     Mr. Moone's targeted bonus available equals 45% of his annual salary while
Mr. Bailey's bonus target is 50% of his annual salary. In addition, at the time
Mr. Bailey was the CEO, the Committee reserved the discretion to award Mr.
Bailey a bonus equal to up to 150% of the bonus target or up to a total of 75%
of his annual salary based on a subjective evaluation of his performance in
addition to the objective criteria noted above. As respects the bonus to be
earned for 1999, the Committee will

                                       17
<PAGE>   20

determine the number of points the Company earned when the statutory combined
ratio for each of the peer groups becomes available. At that point in time it
will also consider what if any additional amount might be paid to Mr. Bailey
under the subjective portion of his incentive bonus plan.

               EXECUTIVE COMPENSATION COMMITTEE/STOCK OPTIONS COMMITTEE

               David J. D'Antoni
               William J. Lhota
               George R. Manser

                                       18
<PAGE>   21

                               PERFORMANCE GRAPH

     The line graph below compares the total return on $100 invested on December
31, 1994, in the Company's shares, the CRSP Total Return Index for the NASDAQ
Stock Market ("NASDAQ Index"), and the CRSP Total Return Index for NASDAQ
insurance stocks ("NASDAQ Ins. Index"), with dividends reinvested.

                     COMPARISON OF CUMULATIVE TOTAL RETURN

                                    [GRAPH]
<TABLE>
<CAPTION>
                                12/31/94   12/31/95   12/31/96   12/31/97   12/31/98   12/31/99
                                --------   --------   --------   --------   --------   --------
<S>                             <C>        <C>        <C>        <C>        <C>        <C>
STFC........................... 100.000    184.326    193.264    348.868    269.444    200.647
NASDAQ Index................... 100.000    141.335    173.891    213.073    300.248    542.430
NASDAQ Ins. Index.............. 100.000    142.048    161.922    237.522    211.579    164.286
</TABLE>

                     PRINCIPAL HOLDERS OF VOTING SECURITIES

     The following table sets forth certain information as of April 4, 2000,
with respect to the only shareholder known by the Company to be the beneficial
owner of more than 5% of any class of the Company's outstanding Common Shares:

<TABLE>
<CAPTION>
                                                  AMOUNT AND NATURE
                NAME AND ADDRESS                    OF BENEFICIAL      PERCENT
              OF BENEFICIAL OWNER                   OWNERSHIP(1)       OF CLASS
              -------------------                 -----------------    --------
<S>                                               <C>                  <C>
State Automobile Mutual Insurance Company.......     26,315,507          68.6%
  518 East Broad Street
  Columbus, OH 43215
</TABLE>

- ---------------
(1) Mutual exercises sole voting and investment power with respect to such
Common Shares.

                                       19
<PAGE>   22

                              CERTAIN TRANSACTIONS

     In 1999, the Company and its subsidiaries, State Auto P&C, Milbank, and
National, operated and managed their businesses in conjunction with Mutual under
an Amended and Restated Management Agreement dated April 1, 1994 (the
"Management Agreement"). Under the Management Agreement, several members of
executive management were employees of State Auto P&C, including Messrs. Bailey,
Moone, Huber, Dodd and Johnston. Under the Management Agreement, the Midwest
Management Agreement (as defined below), and the Farmers Casualty Management
Agreement (as defined below), State Auto P&C was responsible for overseeing its
own operations and all operations of Milbank, National, Farmers Casualty
(defined below), Mid-Plains (defined below), Mutual and its insurance
subsidiary, Midwest Security Insurance Company ("Midwest Security"). In
addition, some of the same individuals are employees of the Company and they
managed its affairs. Under the Management Agreement, Mutual provided certain
facilities, services and non-executive employees to all companies in the group
and was reimbursed by the company for whose benefit the expense of the
facilities, services and employees was incurred. In addition, as of January 1,
1999, the Company acquired 100% of the outstanding common shares of Farmers
Casualty Insurance Company and its wholly owned subsidiary, Mid-Plains Insurance
Company ("Farmers Casualty" and "Mid-Plains"). In conjunction with this
transaction, State Auto P&C and Mutual entered into a Management Agreement with
Farmers Casualty and Mid-Plains (the "Farmers Casualty Management Agreement")
pursuant to which State Auto P&C provides executive management services to
Farmers Casualty and Mid-Plains with respect to such duties as may be
specifically assigned to it by the board of directors of Farmers Casualty and
Mid-Plains, respectively. For these services, State Auto P&C would receive a
management fee which may not exceed 0.75% of direct written premium of Farmers
Casualty or Mid-Plains, as the case may be, subject to Farmers Casualty's and
Mid-Plains' performance meeting the performance standard set forth in the
agreement.

     In addition, in 1999, State Auto P&C and Mutual had a separate management
agreement with Midwest Security (the "Midwest Management Agreement"). Under this
management agreement, Midwest Security paid State Auto P&C 0.75% of its direct
written premium for executive management services. This agreement was also
subject to a performance standard.

     In return for the executive management services it provided under the
Management Agreement, State Auto P&C received an annual fee equal to 2% of the
five year average annual statutory surplus of each insurance company managed
(less statement valuations for managed subsidiaries). However, the management
fee from a managed insurer can be withheld if that company does not meet the
standards of performance described or incorporated in the Management Agreement,
as approved by the boards of directors of the insurers that are a party to it.
During 1999, the following companies incurred the following executive management
fees to State Auto P&C under the Management Agreement and the Midwest Management
Agreement: Mutual -- $5.5 million; Milbank -- $1.0 million; National -- $0.2
million; and Midwest Security $0.1 million. Farmers Casualty did not pay a
management fee in 1999 since no services were assigned by the Directors of
Farmers Casualty or Mid-Plains.

     The Management Agreement also addresses procedures for potential conflicts
of interest. Generally, business opportunities presented to the common officers
of the companies, other than business opportunities that meet certain criteria,
must be presented to the Coordinating Committee. This committee reviews and
evaluates the business opportunity using such factors as it considers
                                       20
<PAGE>   23

relevant. Based upon such review and evaluation, this committee then makes
recommendations to each respective board of directors as to whether or not such
business opportunities should be pursued and, if so, by which company. The
boards of directors of Mutual or its insurer subsidiary and of the Company or
any of its subsidiaries must then act on the recommendation of the committee
after considering all other factors deemed relevant to them.

     The Management Agreement, the Midwest Management Agreement, and the Farmers
Casualty Management Agreement each had a ten-year term and automatically renewed
for an additional ten-year term, provided that any party to the agreement could
terminate its own participation at the end of the term then in effect by giving
at least two years' advance written notice of non-renewal to the other parties,
with the exception that Milbank may terminate its participation on 120 days
notice. Any party could also have terminated its participation upon events
constituting a change of control or potential change of control (as defined in
the Management Agreement, the Midwest Management Agreement and the Farmers
Casualty Management Agreement) of the Company, or upon agreement of the parties.
The agreement automatically terminates with respect to a party (and only that
party) if such party is subject to insolvency proceedings.

     As of January 1, 2000, the Management Agreement was replaced with a
Management and Operations Agreement dated January 1, 2000, by and among the
Company, Mutual, State Auto P&C, Milbank, National, State Auto Insurance
Company, an Ohio domiciled insurer wholly owned by the Company ("State Auto IC")
and other subsidiaries of the Company, including Stateco Financial Services,
Inc., Strategic Insurance Software, Inc. and 518 Property Management and
Leasing, LLC. Under the agreement, every individual providing services to any
company that is part of the State Auto Group became an employee of State Auto
P&C as of January 1, 2000, and State Auto P&C provides what the 2000 Management
Agreement refers to as management and operations services. The fee has been
changed to 4% of the 3-year average surplus of each managed insurer less
valuations for other managed companies. Similarly, the Farmers Casualty and
Midwest Management Agreements were amended and restated as of January 1, 2000
(the "2000 FCIC Management Agreement" and the "2000 Midwest Management
Agreement", respectively), to reflect the change in the nature of services
provided by State Auto P&C. The fee charged to Midwest Security was not changed.
It remains at 0.75% of the direct written premium of Midwest Security.

     Since January 1987, State Auto P&C and Mutual have participated in an
intercompany pooling arrangement which has been amended from time to time,
including amendments adding participants to the pooling arrangement and
adjusting pooling percentages. Under the terms of the pooling arrangement, State
Auto P&C and the other pool participants cede all of their insurance business to
Mutual. All of Mutual's property and casualty insurance business is also
included in the pooled business. Mutual then cedes a percentage of the pooled
business to State Auto P&C and the other pool participants and retains the
balance. As of December 31, 1999, parties and their allocated pooling
percentages were as follows: Mutual -- 49%; State Auto P&C -- 37%;
Milbank -- 10%, Farmers Casualty -- 3% and Midwest Security -- 1%. As of January
1, 2000, the pooling arrangement was revised as reflected in the Reinsurance
Pooling Agreement amended and restated as of January 1, 2000 (the "2000 Pool"),
to add State Auto IC and to adjust the participation percentages as follows:
Mutual -- 46%; State Auto P&C -- 39%; Milbank -- 10%; Farmers Casualty -- 3%;
Midwest Security -- 1% and State Auto IC -- 1%, and to remove from the 2000
Pool, Mutual's voluntary assumed reinsurance business.

                                       21
<PAGE>   24

     Stateco Financial Services, Inc. ("Stateco") provides insurance premium
finance services to certain policyholders of Mutual, State Auto P&C, and
Milbank. Premiums for property and casualty insurance are typically payable at
the time a policy is placed in force or renewed. On certain large commercial
policies, the premium cost may be difficult for a policyholder to pay in one
sum. Stateco makes loans to policyholders for the term of an insurance policy to
enable them to pay the insurance premium in installments over the term of the
policy, and retains a contractual right to cancel the insurance policy if the
loan installment is not paid on a timely basis.

     In 1993, Stateco expanded its business activities to include a broader
range of financial services. It now undertakes on behalf of Mutual, State Auto
P&C, Milbank, National, Midwest Security, Farmers Casualty and Mid-Plains the
responsibility of managing those companies' investable assets. In consideration
of this service, Stateco charges such companies an annual fee, paid quarterly,
based on a percentage of the average investable assets of each company. The
percentage currently set is 0.4% for bonds and 0.5% for equities, with a 0.1%
bonus available if the stock portfolio return exceeds that of the S&P 500 Index
for the same period. During 1999, the following companies incurred the following
fees to Stateco: Mutual -- $3.0 million; State Auto P&C -- $1.8 million;
Milbank -- $0.6 million; National -- $0.1 million; Midwest Security -- $51,000;
Farmers Casualty -- $0.1 million; and Mid-Plains -- $32,000. As of January 1,
2000, Stateco entered into an investment management agreement with State Auto
IC. The Company believes the fees charged are comparable to those charged by
independent investment managers.

     The Company's wholly owned subsidiary, Strategic Insurance Software, Inc.
("S.I.S."), develops and sells software for use by insurance companies and
insurance agencies. S.I.S. sells its software and software support services to
its affiliated insurers and to nonaffiliated entities. In 1999, these affiliates
paid $2.2 million to S.I.S. for its services and products.

     Mutual has guaranteed the adequacy of State Auto P&C's loss and loss
expense reserves as of December 31, 1990. Pursuant to the guarantee, Mutual has
agreed to reimburse State Auto P&C for any losses and loss expenses in excess of
State Auto P&C's December 31, 1990 reserves ($65,463,732) that may develop from
claims that have occurred on or prior to that date. This guarantee ensures that
any deficiency in the reserves of State Auto P&C as of December 31, 1990, under
the pooling arrangement percentages effective on December 31, 1990 will be
reimbursed by Mutual.

     Paul W. Huesman, a director of the Company, is the president and a majority
owner of the Huesman-Schmid Insurance Agency Inc., an independent insurance
agency licensed to sell insurance products for State Auto P&C, Mutual and
National. During 1999, State Auto P&C, Mutual and National paid such insurance
agency and its affiliated agencies commissions in the amount of $288,381. Such
commissions were determined in the same manner as commissions are determined for
other agencies of State Auto P&C, Mutual and National.

     Effective November 1999, the Company and Mutual negotiated a change in
their catastrophe reinsurance program and, as part of this change, State Auto
P&C continued to be the catastrophe reinsurer for itself, Mutual, Milbank,
National, Midwest Security, Farmers Casualty, Mid-Plains, and as of January 1,
2000, State Auto IC, as described below, but for a higher limit. The amount
retained by State Auto P&C, Mutual, Milbank, National, Midwest Security, Farmers
Casualty, Mid-Plains and State Auto IC (collectively the "State Auto Group") is
$40.0 million for each occurrence. For up to $80.0 million in losses, excess of
$40.0 million, traditional reinsurance coverage is provided. In the

                                       22
<PAGE>   25

event the State Auto Group incurs catastrophe losses in excess of $120.0
million, the Company entered into a structured contingent financing transaction
with Bank One, NA ("Bank One") to provide up to an additional $135.0 million to
be used to cover catastrophe losses. Under this arrangement, in the event of
such a loss, the Company would sell redeemable preferred shares to SAF Funding
Corporation, a special purpose company ("SPC"), which will borrow the money
necessary for such purchase from Bank One and a syndicate of other lenders. the
Company will contribute to State Auto P&C the proceeds from the sale of its
preferred shares. State Auto P&C has assumed catastrophe reinsurance from
Mutual, Milbank, National, Midwest Security, Farmers Casualty, Mid-Plains, and
State Auto IC pursuant to a Catastrophe Assumption Agreement in the amount of
$135.0 million excess of $120.0 million. State Auto P&C will use the contributed
capital to pay its direct catastrophe losses and losses assumed under the
Catastrophe Assumption Agreement. The Company is obligated to repay the SPC
(which will repay the lenders) by redeeming the preferred shares over a six-year
period. This layer of $135.0 million in excess of $120.0 million has been
excluded from the pooling agreement as well by virtue of the Reinsurance Pooling
Agreement Amended and Restated effective as of January 1, 2000. In addition, the
Company's obligation to repay Bank One has been secured by a Put Agreement among
the Company, Mutual and the Lenders, under which, in the event of a default by
the Company as described in the Credit Agreement or in the Put Agreement, Mutual
would be obligated to put either the preferred shares or the loan(s)
outstanding.

     In December 1997, the Company formed 518 Property Management and Leasing,
LLC ("518 PML"), an Ohio limited liability company. 518 PML has constructed an
office building on real estate it owns near Nashville, Tennessee, which it is
leasing to Mutual as of May 1999. Mutual's prior office space in Nashville was
leased from a third party; however, that lease expired in June 1999. 518 PML
charged Mutual rent equal to $315,000 for the Tennessee office in 1999. In
addition, State Auto P&C has contributed to 518 PML the office building it owned
in Greer, South Carolina which 518 PML has leased to Mutual for its Southern
Regional Office. $512,000 was paid under this lease by Mutual in 1999.

     S.I.S. reacquired its shares from all individual owners including those who
are executive officers or directors of the Company. S.I.S. paid Mr. Harris and
Mr. Bowshier book value for their owned shares of S.I.S. or $30,400 and $8,900,
respectively. S.I.S. repurchased its shares from Messrs. Moone, Bailey, Johnston
and Lowther for $0.50 per share, the price each paid for such shares, or
$15,000, $20,000, $15,000, and $10,000, respectively. S.I.S. has become a wholly
owned subsidiary of the Company due to these transactions in which it reacquired
all its outstanding shares.

              PROPOSAL TWO: APPROVAL OF THE 2000 STOCK OPTION PLAN

     The Board of Directors adopted the Company's 2000 Stock Option Plan on
March 3, 2000. If approved by shareholders, the 2000 Stock Option Plan will
replace the Company's 1991 Stock Option Plan, which will automatically terminate
on May 16, 2001. The 2000 Stock Option Plan requires the approval of
shareholders within 12 months after its adoption by the Board of Directors. At
the Annual Meeting, unless otherwise indicated, proxies will be voted for
approval of the 2000 Stock Option Plan. A total of 5,000,000 Common Shares have
been reserved for issuance (subject to anti-dilution adjustments) under the 2000
Stock Option Plan. No options have been granted under the 2000 Stock Option
Plan. The following discussion of the 2000 Stock Option Plan is qualified in its

                                       23
<PAGE>   26

entirety by reference to the full text of the plan, which is attached to this
Proxy Statement as Appendix A.

     Consistent with the purpose of the 1991 Stock Option Plan, the purpose of
the 2000 Stock Option Plan is to advance the interests of the Company and its
shareholders by enhancing the Company's ability to attract and retain highly
qualified key employees and by providing such employees with an additional
incentive to achieve the Company's long-term business plans and objectives
through the granting of stock options to purchase Common Shares. Only persons
who are employed by the Company or one of its subsidiaries in an executive,
administrative, professional or technical capacity or whose responsibilities
affect the management, development, or financial success of the Company or one
of its subsidiaries are eligible to participate in the 2000 Stock Option Plan.
As of the date of this Proxy Statement, there were approximately 75 eligible
employees.

     The 2000 Stock Option Plan is administered by a committee of the Company's
Board of Directors (the "Committee"). The Committee's authority to administer
the 2000 Stock Option Plan includes, among other things, the authority to grant
options, including the number and type of options, the frequency of option
grants, the number of shares subject to each option, and the expiration date of
each option. Each option grant must be evidenced by a written stock option
agreement between the employee to whom the option was granted and the Company.
In granting options, the Committee is required to consider the level and
responsibility of an employee's position, the employee's performance, level of
compensation, and assessed potential, as well any other factors deemed relevant
by the Committee. The Committee is also authorized to determine the vesting
requirements, if any, that will apply to option grants and to interpret the
provisions of the 2000 Stock Option Plan. The Committee has the authority to
grant options that are intended to qualify as incentive stock options under the
Code and options that do not qualify as incentive stock options under the Code
(these options are sometimes referred to as "non-qualified stock options"). No
consideration is received by the Company or its subsidiaries for the granting of
options under the 2000 Stock Option Plan.

     The exercise price of incentive stock options granted under the 2000 Stock
Option Plan may not be less than the fair market value of the shares underlying
the option at the time the option is granted. However, if a participant owns
more than 10% of the combined voting power of all classes of stock issued by the
Company, the exercise price of an incentive stock option granted to such person
may not be less than one hundred and ten percent of such fair market value. The
2000 Stock Option Plan provides for different methods of determining fair market
value depending upon whether, at the time of the option grant, the Company's
shares are publicly traded and, if so, whether its shares are traded on a
national securities exchange or the prices of its shares are reported on the
Nasdaq National Market System or by the National Association of Securities
Dealers. If the shares are traded on a national securities exchange, fair market
value cannot be less than the average of the highest and lowest selling price of
the shares on the day the option is granted. If the share prices are reported on
the Nasdaq National Market System or by the National Association of Securities
Dealers, fair market value cannot be less than the last sale price reported on
the Nasdaq National Market System or the mean between the bid and asked price
reported by the National Association of Securities Dealers on the day the option
is granted. If the shares are not publicly traded, fair market value is
determined by the Committee. The aggregate fair market value (determined at the
time of the grant of the option) of Common Shares with respect to which
incentive stock options are exercisable for the first time by any

                                       24
<PAGE>   27

eligible person during any calendar year (under all stock option plans of the
Company) may not exceed $100,000.

     The exercise price of non-qualified stock options is determined by the
Committee. In determining an exercise price, however, the Committee may not
establish an exercise price that is less than the fair market value of the
shares underlying the option (at the time the option is granted) unless the
Board of Directors authorizes or ratifies the establishment of such a price.

     No incentive stock option may be exercised more than ten years after the
date of grant (five years if a participant owns more than 10% of the combined
voting power of all classes of stock issued by the Company). Participants whose
employment is terminated for reasons other than retirement, permanent and total
disability, or death must exercise all outstanding options within the earlier of
90 days of such termination or the expiration date of the option. If the
participant's employment is terminated as a result of retirement, permanent and
total disability, or death, all outstanding options become exercisable
immediately and must be exercised by the following dates:

<TABLE>
<CAPTION>
    REASON FOR
  TERMINATION OF
    EMPLOYMENT           INCENTIVE STOCK OPTIONS         NON-QUALIFIED STOCK OPTIONS
- ------------------   -------------------------------   -------------------------------
<S>                  <C>                               <C>
- - Retirement         - within the earlier of 90 days   - on or before the expiration
                     of such termination or the          date
                       expiration date of the option
- - Permanent and      - within the earlier of one       - on or before the expiration
  Total Disability   year of such termination or the     date
                       expiration date of the option
- - Death              - within the earlier of one       - within the earlier of one
                     year of such termination or the   year of such termination or the
                       expiration date of the option     expiration date of the option
</TABLE>

     In the event of a "change in control" or "potential change in control" of
the Company (generally defined by reference to the acquisition of a specified
percentage of voting power, or a change in the composition of the Board of
Directors, or an acquisition of the Company that requires shareholder approval,
or a transaction involving the Company or its affiliates that requires
shareholder approval and has the effect of causing the Company to cease to be a
public company), all outstanding options, whether vested or not, may be
terminated by the Company upon the payment of cash in an amount equal to the
difference between the exercise price of the option and the "change in control
price" (generally defined to mean the highest fair market value of the shares
underlying the options at any time during the sixty-day period preceding the
event that triggered the change in control or potential change in control
provisions of the 2000 Stock Option Plan). If the change in control price is
less than the exercise price, the option may be terminated without any payment.

     Options may be transferred only by will or the laws of descent and
distribution except that the Committee may authorize gifts of options (provided
that they are not incentive stock options) to a grantee's spouse, children, or
grandchildren, or to the trustee of a trust for the principal benefit of these
persons or to a partnership or limited liability company whose only partners or
members, as the case may be, consist of these persons. Options may be exercised
only by a grantee or his or her legal representative or, if gifted, by the
permitted transferee or the transferee's legal representative.

                                       25
<PAGE>   28

     The Board of Directors may at any time suspend, amend or terminate the 2000
Stock Option Plan. However, except as otherwise provided in the plan, the Board
of Directors may not alter or impair any outstanding options granted under the
2000 Stock Option Plan without obtaining the consent of the individuals who have
been granted such options.

     Federal income taxation of the various events related to the options
(option grant, option exercise, and sale of shares) under the 2000 Stock Option
Plan is different for incentive stock options and non-qualified stock options.

     NON-QUALIFIED STOCK OPTIONS. In general, for federal income tax purposes
under present law:

          (a) The grant of a non-qualified stock option, by itself, will not
     result in income to the optionee.

          (b) Except as provided in (e) below, the exercise of a non-qualified
     stock option (in whole or in part, according to its terms) will result in
     ordinary income to the optionee at that time in an amount equal to the
     excess (if any) of the fair market value of the shares underlying the
     option on the date of exercise over the exercise price.

          (c) Except as provided in (e) below, the optionee's tax basis of
     shares acquired upon the exercise of a non-qualified stock option, which
     will be used to determine the amount of any capital gain or loss on a
     future taxable disposition of such shares, will be the fair market value of
     the shares on the date of exercise.

          (d) No deduction will be allowable to the employer corporation upon
     the grant of a non-qualified stock option, but upon the exercise of a
     non-qualified stock option, a deduction will be allowable to the employer
     corporation at that time in an amount equal to the amount of ordinary
     income realized by the optionee exercising the option if the employer
     corporation withholds appropriate federal income tax.

          (e) With respect to the exercise of a non-qualified stock option and
     the payment of the exercise price by the delivery of shares, to the extent
     that the number of shares received does not exceed the number of shares
     surrendered, no taxable income will be realized by the optionee at that
     time, the tax basis of shares received will be the same as the tax basis of
     shares surrendered, and the holding period of the optionee in shares
     received will include his or her holding period in shares surrendered. To
     the extent that the number of shares received exceeds the number of shares
     surrendered, ordinary income will be realized by the optionee at that time
     in the amount of the fair market value of such excess shares, the tax basis
     of such shares will be equal to the fair market value of such shares at the
     time of exercise, and the holding period of the optionee in such shares
     will begin on the date such shares are transferred to the optionee.

     INCENTIVE STOCK OPTIONS. In general, for federal income tax purposes under
present law:

          (a) Neither the grant nor the exercise of an incentive stock option,
     by itself, will result in income to the optionee; however, the excess of
     the fair market value of the shares underlying the option at the time of
     exercise over the exercise price is (unless there is a disposition of
     shares acquired upon exercise of an incentive stock option in the taxable
     year of exercise) includable in alternative minimum taxable income which
     may, under certain circumstances, result in an alternative minimum tax
     liability to the optionee.

                                       26
<PAGE>   29

          (b) If shares acquired upon the exercise of an incentive stock option
     are disposed of in a taxable transaction after the later of two years from
     the date on which the incentive stock option is granted or one year from
     the date on which such shares are transferred to the optionee, long-term
     capital gain or loss will be realized by the optionee in an amount equal to
     the difference between the amount realized by the optionee and the
     optionee's basis which, except as provided in (e) below, is the exercise
     price.

          (c) Except as provided in (e) below, if the shares acquired upon the
     exercise of an incentive stock option are disposed of within the two-year
     period from the date of grant or the one-year period after the transfer of
     the shares to the optionee upon exercise of the incentive stock option (a
     "disqualifying disposition"):

             (i) Ordinary income will be realized by the optionee at the time of
        the disqualifying disposition in the amount of the excess, if any, of
        the fair market value of the shares at the time of such exercise over
        the exercise price, but not in an amount exceeding the excess, if any,
        of the amount realized by the optionee over the exercise price.

             (ii) Short-term or long-term capital gain will be realized by the
        optionee at the time of the disqualifying disposition in an amount equal
        to the excess, if any, of the amount realized over the fair market value
        of the shares at the time of such exercise.

             (iii) Short-term or long-term capital loss will be realized by the
        optionee at the time of the disqualifying disposition in an amount equal
        to the excess, if any, of the exercise price over the amount realized.

          (d) No deduction will be allowed to the employer corporation with
     respect to incentive stock options granted or shares transferred upon
     exercise thereof, except that if a disposition is made by the optionee
     within the two-year period referred to above, the employer corporation will
     be entitled to a deduction in the taxable year in which the disposition
     occurred in an amount equal to the amount of ordinary income realized by
     the optionee making the disposition.

          (e) With respect to the exercise of an incentive stock option and the
     payment of the option price by the delivery of shares to the extent that
     the number of shares received does not exceed the number of shares
     surrendered, no taxable income will be realized by the optionee at that
     time, the tax basis of the shares received will be the same as the tax
     basis of the shares surrendered, and the holding period (except for
     purposes of the one-year period referred to in (c) above) of the optionee
     in the shares received will include his or her holding period in the shares
     surrendered. To the extent that the number of shares received exceeds the
     number of shares surrendered, no taxable income will be realized by the
     optionee at that time, such excess shares will be considered incentive
     stock option stock with a zero basis, and the holding period of the
     optionee in such shares will begin on the date such shares are transferred
     to the optionee. If the shares surrendered were acquired as the result of
     the exercise of an incentive stock option and the surrender takes place
     within two years from the date the option relating to the surrendered
     shares was granted or within one year from the date of such exercise, the
     surrender will result in a disqualifying disposition and the optionee will
     realize ordinary income at the time of exercise of the shares surrendered
     over the basis of such shares. If any of the shares received are disposed
     of within one year after the shares are transferred to the optionee, the
     optionee will be treated as first disposing of the shares with a zero
     basis.

                                       27
<PAGE>   30

     The vote required for approval of the 2000 Stock Option Plan is a majority
of all outstanding shares present in person or by proxy at the Annual Meeting.
THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS A VOTE "FOR" APPROVAL OF THE 2000
STOCK OPTION PLAN.

        PROPOSAL THREE: APPROVAL OF THE 2000 DIRECTORS STOCK OPTION PLAN

     The Board of Directors adopted the Company's 2000 Directors Stock Option
Plan on March 3, 2000. If approved by shareholders, the 2000 Directors Stock
Option Plan will replace the Company's 1991 Directors' Stock Option Plan
beginning with the 2001 annual meeting of shareholders. The 2000 Directors Stock
Option Plan requires the approval of shareholders within 12 months after its
adoption by the Board of Directors. At the Annual Meeting, unless otherwise
indicated, proxies will be voted for approval of the 2000 Directors Stock Option
Plan. A total of 300,000 Common Shares have been reserved for issuance (subject
to anti-dilution adjustments) under the 2000 Directors Stock Option Plan. No
options have been granted under the 2000 Directors Stock Option Plan. The
following discussion of the 2000 Directors Stock Option Plan is qualified in its
entirety by reference to the full text of the plan, which is attached to this
Proxy Statement as Appendix B.

     Consistent with the purpose of the 1991 Directors Stock Option Plan, the
purpose of the 2000 Directors Stock Option Plan is to advance the interests of
the Company and its shareholders by encouraging Eligible Directors (as hereafter
defined) to acquire and retain a financial interest in the Company and to
strengthen the mutuality of interests between the Eligible Directors and the
Company's shareholders through the granting of stock options to purchase Common
Shares. Only those directors of the Company or its parent, State Automobile
Mutual Insurance Company, who are not full-time employees of the Company or its
parent or subsidiary corporations and who are in compliance with the Company's
stock ownership guidelines as applicable to such directors are eligible for
stock option grants under 2000 Directors Stock Option Plan (each an "Eligible
Director"). As of the date of this Proxy Statement, there were a total of 8
Eligible Directors.

     Under the 2000 Directors Stock Option Plan, following each annual meeting
of shareholders of the Company (commencing with the 2001 annual meeting), each
Eligible Director is automatically granted an option to purchase 1,000 Common
Shares. No consideration is received by the Company for the granting of options
under the 2000 Directors Stock Option Plan. The options provided for under the
2000 Directors Stock Option Plan are not intended to qualify as incentive stock
options under the Code and are fully vested at the time of grant.

     The exercise price of the stock options granted under the 2000 Directors
Stock Option Plan is the fair market value of the Common Shares underlying the
option at the time the option is granted. For purposes of the 2000 Directors
Stock Option Plan, the fair market value of the Common Shares means, as of any
given date: (a) the last reported sale price on the Nasdaq National Market
system as of the end of the regular trading day; (b) the mean between the high
and low bid and ask price, as reported by the National Association of Securities
Dealers, Inc.; or (c) the last reported sale price on any stock exchange on
which the Common Shares are listed. Each option granted under the 2000 Directors
Stock Option Plan must be evidenced by a written stock option agreement between
the Eligible Director to whom such option was granted and the Company.

     No option may be exercised more than ten years after the date of grant.
Options are not transferable except by gift to a grantee's spouse, children,
grandchildren, or to the trustee of a trust for the principal benefit of these
persons or to a partnership or limited liability company whose only
                                       28
<PAGE>   31

partners or members, as the case may be, consist of these persons. Options may
be exercised only by a grantee or his or her estate or legal representative or,
if gifted, by the permitted transferee or the transferee's legal representative.
If a grantee of an option dies while holding an unexercised stock option, any
stock option held by such grantee at the time of his or her death must be
exercised within one year from the grantee's death.

     The Board of Directors may at any time amend or terminate the 2000
Directors Stock Option Plan. However, no such amendment or termination may
materially and adversely affect the rights of any outstanding options granted
under the 2000 Directors Stock Option Plan without obtaining the consent of the
individuals who have been granted such options.

     In the event of a "change in control" or "potential change in control" of
the Company (generally defined by reference to the acquisition of a specified
percentage of voting power, or a change in the composition of the Board of
Directors, or an acquisition of the Company that requires shareholder approval,
or a transaction involving the Company or its affiliates that requires
shareholder approval and has the effect of causing the Company to cease to be a
public company), all outstanding options may be terminated by the Company upon
the payment of cash in an amount equal to the difference between the exercise
price of the option and the "change in control price" (generally defined to mean
the highest fair market value of the shares underlying the options at any time
during the sixty-day period preceding the event that triggered the change in
control or potential change in control provisions of the 2000 Directors Stock
Option Plan). If the change in control price is less than the exercise price,
the option may be terminated without any payment.

     In general, for federal income tax purposes under present law:

          (a) The grant of a non-qualified stock option, by itself, will not
     result in income to the optionee.

          (b) Except as provided in (e) below, the exercise of a non-qualified
     stock option (in whole or in part, according to its terms) will result in
     ordinary income to the optionee at that time in an amount equal to the
     excess (if any) of the fair market value of the shares underlying the
     option on the date of exercise over the exercise price.

          (c) Except as provided in (e) below, the optionee's tax basis of
     shares acquired upon the exercise of a non-qualified stock option, which
     will be used to determine the amount of any capital gain or loss on a
     future taxable disposition of such shares, will be the fair market value of
     the shares on the date of exercise.

          (d) No deduction will be allowable to the employer corporation upon
     the grant of a non-qualified stock option, but upon the exercise of a
     non-qualified stock option, a deduction will be allowable to the employer
     corporation at that time in an amount equal to the amount of ordinary
     income realized by the optionee exercising the option if the employer
     corporation issues a 1099 to the director in the amount of the income that
     is taxable on exercise.

          (e) With respect to the exercise of a non-qualified stock option and
     the payment of the exercise price by the delivery of shares, to the extent
     that the number of shares received does not exceed the number of shares
     surrendered, no taxable income will be realized by the optionee at that
     time, the tax basis of shares received will be the same as the tax basis of
     shares surrendered, and the holding period of the optionee in shares
     received will include his or her holding period in shares surrendered. To
     the extent that the number of shares received exceeds the number of
                                       29
<PAGE>   32

     shares surrendered, ordinary income will be realized by the optionee at
     that time in the amount of the fair market value of such excess shares, the
     tax basis of such shares will be equal to the fair market value of such
     shares at the time of exercise, and the holding period of the optionee in
     such shares will begin on the date such shares are transferred to the
     optionee.

     The vote required for approval of the 2000 Directors Stock Option Plan is a
majority of all outstanding shares present in person or by proxy at the Annual
Meeting. THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS A VOTE "FOR" APPROVAL OF
THE 2000 DIRECTORS STOCK OPTION PLAN.

                         INDEPENDENT PUBLIC ACCOUNTANTS

     Ernst & Young LLP served as the independent public accountants for the
Company for its fiscal year ended December 31, 1999, which was the third year of
a three year commitment entered into between the Company and Ernst and Young
LLP. Ernst & Young LLP has been retained by the Company as its independent
public accountants for the fiscal year ending December 31, 2000. It is expected
that a representative of Ernst & Young LLP will be present at the Annual Meeting
and will be given an opportunity to make a statement, if such representative
desires, and to respond to appropriate questions.

                             SHAREHOLDER PROPOSALS

     Proposals of shareholders intended to be presented at the Annual Meeting of
Shareholders to be held in May 2001 must be received by the Company at its
principal executive offices for inclusion in the Proxy Statement and form of
Proxy on or prior to December 22, 2000. If a shareholder intends to present a
proposal at the 2001 Annual Meeting, but does not seek to include such proposal
in the Company's Proxy Statement and form of proxy, such proposal must be
received by the Company on or prior to 45 days in advance of the first
anniversary of the date of this Proxy Statement or the persons named in the form
of proxy for the 2001 Annual Meeting will be entitled to use their discretionary
voting authority should such proposal then be raised at such meeting, without
any discussion of the matter in the Company's Proxy Statement or form of proxy.

            SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Section 16(a) of the Securities Exchange Act of 1934, as amended, requires
the Company's officers, directors and persons who own more than 10% of a
registered class of the Company's equity securities to file statements of
beneficial ownership of the Company's Common Shares. Based solely on a review of
copies of the forms filed under Section 16(a) and furnished to the Company, the
Company believes that all applicable Section 16(a) filing requirements were
complied with during 1999.

                                 OTHER MATTERS

     Management does not know of any other matters, which may come before the
Annual Meeting. However, if any other matters properly come before the Annual
Meeting, it is the intention of the persons named in the accompanying form of
proxy to vote the proxy in accordance with their judgment on such matters.

                                       30
<PAGE>   33

     The Company will bear the cost of solicitation of proxies. In addition to
the use of the mails, proxies may be solicited by officers, directors, and
regular employees, personally or by telephone or telegraph, and the Company will
reimburse banks, brokers, and nominees for their out-of-pocket expenses incurred
in sending proxy material to the beneficial owners of shares held by them. If
there are follow-up requests for proxies, the Company may employ other persons
for such purpose.

                                              JOHN R. LOWTHER
                                              Secretary

                                       31
<PAGE>   34

                    [State Auto Financial Corporation Logo]

                                 APPENDICES TO

                        STATE AUTO FINANCIAL CORPORATION

                                PROXY STATEMENT
<PAGE>   35

                                                                      APPENDIX A

                        STATE AUTO FINANCIAL CORPORATION

                             2000 Stock Option Plan

1. Purposes of Plan

     The 2000 Stock Option Plan (the "Plan") of State Auto Financial
     Corporation, an Ohio corporation (the "Company"), is intended to advance
     the interests of the Company and its shareholders by enhancing the ability
     of the Company and its subsidiaries to attract and retain highly qualified
     key employees and by providing an additional incentive to such employees to
     achieve the Company's long-term business plans and objectives. These
     purposes will be achieved through the granting under the Plan of Incentive
     Stock Options within the meaning of Section 422 of the Internal Revenue
     Code of 1986, as amended (the "Code"), and Non-Qualified Stock Options (all
     options other than Incentive Stock Options).

     Incentive Stock Options and Non-Qualified Stock Options shall hereinafter
     together be referred to as "Options".

2. Administration

     The Plan shall be administered by a committee (the "Committee") which shall
     consist of not less than three directors of the Company appointed by the
     Company's Board of Directors (the "Board"). The members of the Committee
     shall serve at the pleasure of the Board, which may remove members from the
     Committee or appoint new members to the Committee from time to time and
     members of the Committee may resign by written notice to the President or
     Secretary of the Company. The members of the Committee shall not be
     eligible to participate in the Plan while serving on the Committee, and
     each member shall be a "non-employee director" within the meaning of the
     Rule 16b-3, as amended, under the Securities Exchange Act of 1934 (the
     "Exchange Act"). Additionally, each member of the Committee shall be an
     "outside director" within the meaning of Section 162(m) of the Code.

     Unless otherwise determined by the Board, the Committee shall have full and
     final authority to administer the Plan in accordance with its terms,
     including, without limitation, authority, to the extent not inconsistent
     with the specific provisions of the Plan, to (i) interpret all provisions
     of the Plan consistent with law; (ii) designate the key employees to
     receive grants of Options; (iii) determine the frequency of Option grants;
     (iv) determine the number and type of Options to be granted to each key
     employee; (v) specify the number of Shares (as defined below) subject to
     each Option and the method of exercise; (vi) prescribe the form and terms
     of instruments evidencing any Options granted under this Plan; (vii)
     determine the vesting requirement, if any, for Option exercise; (viii)
     require the inclusion of legends on any Shares acquired through Option
     exercise; (ix) prescribe arrangements for delivery of Shares; (x) make
     special Option grants when appropriate; (xi) adopt, amend and rescind
     general and special rules and regulations for the Plan's administration;
     (xii) direct employees of the Company, its parent and subsidiary
     corporations, and advisors to prepare such materials or perform such
     analyses as the Committee deems necessary and appropriate; and (xiii) make
     all other determinations necessary or advisable for the administration of
     this Plan.

                                       A-1
<PAGE>   36

     The Committee may designate selected Committee members or certain employees
     of the Company to assist the Committee in the administration of the Plan
     and may grant authority to such persons to execute documents, including,
     but not limited to, Option agreements, on behalf of the Committee.

     No member of the Committee shall be liable for any action taken or
     determination made in good faith.

     Any interpretation or administration of the Plan by the Committee, and all
     actions of the Committee, shall be final, binding and conclusive on the
     Company, its shareholders, its parent and subsidiary corporations, and all
     participants in the Plan, their respective legal representatives,
     successors and assigns, and upon all persons claiming under it through any
     of them.

     Service on the Committee shall constitute service as a member of the Board
     of Directors of the Company, so that members of the Committee shall be
     entitled to indemnification, reimbursement and other protections as
     directors of the Company as set forth in the Company's Amended and Restated
     Articles of Incorporation and Amended and Restated Code of Regulations, as
     each may be further amended from time to time, as set forth in the
     Indemnity Agreements between the Company and each of its directors, and
     additionally as provided, and to the full extent not prohibited, by law.

3. Eligibility and Factors to be Considered in Granting Options

     The employees eligible to receive Options under the Plan ("Eligible
     Employees") shall include only employees of the Company or its subsidiary
     corporations, as defined in Section 424(f) of the Code ("Subsidiary
     Corporations"), who are executive, administrative, professional, or
     technical personnel who have responsibilities affecting the management,
     development, or financial success of the Company or one or more of its
     Subsidiary Corporations or other affiliated entities. No director of the
     Company who is not also an employee of the Company or its Subsidiary
     Corporations shall be eligible to participate in the Plan.

     In making any determination as to the employees to whom Options shall be
     granted and as to the number of Shares to be subject thereto, the Committee
     shall take into account, in each case, the level and responsibility of the
     employee's position, the level of the employee's performance, the
     employee's level of compensation, the assessed potential of the employee
     and such other factors as the Committee in its sole discretion shall deem
     relevant to the accomplishment of the purposes of the Plan.

     In the case of Options intended to be Incentive Stock Options, the
     aggregate Fair Market Value (as defined below), determined at the time of
     grant of an Incentive Stock Option, of the Shares with respect to which
     Incentive Stock Options become exercisable for the first time under the
     terms of the grant during any calendar year, may not exceed $100,000 for
     any employee (unless Section 422 of the Code is revised, then in conformity
     with such revision).

     Options not intended to qualify as Incentive Stock Options under Section
     422 of the Code may, subject to the other provisions of the Plan, be
     granted to any employee without regard to any Section 422 limitations.

                                       A-2
<PAGE>   37

4. Shares Subject to Plan

     The aggregate number of common shares, without par value, of the Company
     ("Shares") which may be issued upon exercise of Options granted under the
     Plan shall be 5,000,000 shares, which may be authorized but unissued Shares
     or issued Shares reacquired by the Company and held as treasury Shares. The
     maximum number of Shares with respect to which Options may be granted to
     any individual in any one calendar year shall be 150,000 Shares. If any
     Option granted under the Plan expires or terminates for any reason without
     having been fully exercised, the unpurchased Shares which had been subject
     to that Option shall again be available for other Options to be granted
     under the Plan. The aggregate number of Shares shall be subject to
     adjustment under Section 6(A) of the Plan.

5. Options

     (A) Allotment of Shares

     The Committee may, in its sole discretion and subject to the provisions of
     the Plan, grant to Eligible Employees at such times as it deems appropriate
     following adoption of the Plan by the Board, Options to purchase Shares.
     Options granted under this Plan may be: (i) Options which are intended to
     qualify as Incentive Stock Options under Section 422 of the Code; and/or
     (ii) Options which are not intended to qualify under Section 422 of the
     Code.

     Options may be allotted to Eligible Employees in such amounts, subject to
     the limitations specified in this Section and Sections 3 and 4 of the Plan,
     as the Committee, in its sole discretion, may from time to time determine.

     Options granted hereunder shall be evidenced by a written Stock Option
     Agreement (the "Agreement") containing such terms and provisions as are
     recommended and approved from time to time by the Committee, but subject to
     and not more favorable than the terms of the Plan. The Company shall
     execute such Agreements upon instruction from the Committee. The Eligible
     Employee to whom an Option is granted ("Grantee") also shall sign the
     Agreement.

     (B) Option Price

     The price per Share at which each Incentive Stock Option granted under the
     Plan may be exercised shall not, as to any particular Incentive Stock
     Option, be less than one hundred percent (100%) of the Fair Market Value of
     the Shares at the time such Incentive Stock Option is granted. In the case
     of an Eligible Employee who owns Shares representing more than ten percent
     (10%) of the total combined voting power of all classes of the Company's
     stock at the time the Incentive Stock Option is granted, the Incentive
     Stock Option price shall not be less than 110% of the Fair Market Value of
     the Shares at the time the Incentive Stock Option is granted.

     For the purposes of the Plan "Fair Market Value" means as follows: If the
     Company's Shares are listed on a national securities exchange at the time
     of granting an Option, then the Fair Market Value of each Share shall be no
     less than the average of the highest and lowest selling price on such
     exchange on the date such Option is granted or, if there were no sales on
     said date, then on the next prior business day on which there were sales.
     If the Company's Shares are traded other than on a national securities
     exchange at the time of the granting of an Option, then the Fair Market
     Value of each Share shall be not less than the last sale price as reported
     as the
                                       A-3
<PAGE>   38

     NASDAQ National Market System as of the close of the regular trading day or
     the mean between the bid and asked price as reported by the National
     Association of Securities Dealers as the case may be, on the date the
     Option is granted or, if there is no sale price or bid and asked price on
     said date, then on the next prior business date on which there was a sale
     price or bid or asked price.

     If the Company's Shares are not traded on any security exchange or reported
     on the NASDAQ National Market System or by the National Association of
     Securities Dealers, then the Committee shall exercise its best judgment to
     make a good faith determination of the fair market value per Share. Such
     determination shall include a valuation of the Company's present and future
     earnings capacity for the purpose of determining the fair market value of a
     Share of the Company's Shares as of a specified date. The value determined
     shall be defined as the fair market value of a Share of stock for a
     specified period of time as defined by the Committee.

     The Committee retains the right to determine the price per Share at which
     each Non-Qualified Stock Option granted under the Plan may be exercised,
     provided that no Non-Qualified Stock Option shall be granted at less than
     Fair Market Value unless the Board of Directors of the Company specifically
     authorizes or ratifies such grant.

     (C) Option Period and Vesting

     Options granted under the Plan are exercisable at such time or times as may
     be determined by the Committee (the "Vesting Date").

     An Option granted under the Plan shall terminate, and the right of the
     Eligible Employee (or the Eligible Employee's estate, personal
     representative, or beneficiary) to purchase Shares upon exercise of the
     Option shall expire, after the date determined by the Committee at the time
     the Option is granted (the "Expiration Date"). No Incentive Stock Option,
     however, may have a life of more than ten (10) years after the date the
     Option is granted. In the case of an Eligible Employee who owns stock
     representing more than 10% of the total combined voting power of all
     classes of the Company's stock, no Incentive Stock Option may have a life
     of more than five (5) years after the date on which it is granted. The date
     on which the Committee approves the granting of an Option shall be deemed
     the date on which the Option is granted, unless the Committee specifically
     designates a different date on which the Option shall be deemed to have
     been granted, subject to Section 5 (B) of the Plan.

     (D) Exercise of Options

        (1) By an Eligible Employee During Continuous Employment

     Subject to Section 6(C) below, during the lifetime of an Eligible Employee
     to whom an Option is granted, the Option may be exercised only by the
     Eligible Employee.

     An Eligible Employee who has been continuously employed by the Company or
     its Subsidiary Corporations since the date of the Option grant is eligible
     to exercise all Options granted beginning on the Vesting Date, or on the
     date on which the Option is granted, whichever is later, and continuing up
     to and including the Expiration Date. The Committee will decide in each
     case to what extent leaves of absence for government or military service,
     illness, temporary disability, or other reasons shall not for this purpose
     be deemed interruptions of continuous employment.

                                       A-4
<PAGE>   39

        (2) By a Former Employee

     Eligible Employees who terminate employment with the Company and its
     Subsidiary Corporations for reasons other than retirement (as defined
     below), permanent and total disability (as defined below) or death, must
     exercise all outstanding Options within ninety (90) days of such
     termination (but not later than the Expiration Date).

        (3) In Case of Retirement

     If an Eligible Employee who was granted an Option terminates employment due
     to retirement, as such term is defined in the State Auto Insurance
     Companies Employee Retirement Plan, the Options must be exercised as
     follows: (i) Incentive Stock Options must be exercised within ninety (90)
     days of such termination (but no later than the Expiration Date) and (ii)
     Non-Qualified Stock Options must be exercised on or before the Expiration
     Date. If the Eligible Employee should become permanently and totally
     disabled, as defined in Section 22(e)(3) of the Code, or die within the
     aforementioned 90-day period following termination due to retirement, the
     provisions contained in Section 5(D), paragraphs 4 and 5 hereof
     respectively, shall apply. Notwithstanding Section 5(C), all Options
     previously granted to the Eligible Employee may be immediately exercised by
     an Eligible Employee whose employment terminates due to retirement prior to
     the Vesting Date.

        (4) In Case of Permanent and Total Disability

     If an Eligible Employee who was granted an Option terminates employment
     with the Company and its Subsidiary Corporations because of permanent and
     total disability, as defined in Section 22(e)(3) of the Code, such Option
     must be exercised as follows: (i) Incentive Stock Options must be exercised
     within one year of such termination (but no later than the Expiration Date)
     and (ii) Non-Qualified Stock Options must be exercised on or before the
     Expiration Date. If the Eligible Employee should die within the
     aforementioned one-year period following termination due to such permanent
     and total disability, the provisions contained in Section 5(D), paragraph 5
     hereof, shall apply. Notwithstanding Section 5(C), all Options previously
     granted to the Eligible Employee may be immediately exercised by the
     Eligible Employee who becomes permanently and totally disabled, as defined
     in Section 22(e)(3) of the Code, prior to the Vesting Date.

        (5) In Case of Death

     If an Eligible Employee who was granted an Option dies, both Incentive
     Stock Options and Non-Qualified Stock Options must be exercised within one
     year of such death (but no later than the Expiration Date) by the Eligible
     Employee's estate, or by a person who acquired the right to the Option by
     bequest or inheritance. Notwithstanding Section 5(C), all Options
     previously granted to the Eligible Employee may be immediately exercised on
     behalf of the Eligible Employee who dies prior to the Vesting Date.

        (6) Sequential Exercise Requirement

     Incentive Stock Options and Non-Qualified Stock Options may be exercised in
     any order the Eligible Employee may deem appropriate.

                                       A-5
<PAGE>   40

        (7) Termination of Options

     An Option granted under this Plan shall be considered terminated in whole
     or in part, to the extent that, in accordance with the provisions of this
     Plan, it can no longer be exercised for Shares originally subject to the
     Option.

     (E) Method of Exercise

     Any Option granted hereunder shall be exercisable at such times and under
     such conditions as shall be permissible under terms of the Plan and of the
     Option Agreement between the Company and the Eligible Employee.

     Each Option granted under this Plan shall be deemed exercised when the
     Eligible Employee shall indicate the decision to do so by written notice
     delivered in person or by certified mail to the Secretary of the Company.
     The notice shall state the election to exercise the Option, the number of
     Shares with respect to which it is being exercised, the person in whose
     name the stock certificate or certificates is to be registered and the
     address and Social Security Number of such recipient. The notice shall be
     signed by the person or persons entitled to exercise the Option and, if the
     Option is being exercised by any person or persons other than the Eligible
     Employee, be accompanied by proof, satisfactory to legal counsel of the
     Company, of the right of such person to exercise the Option. The Eligible
     Employee shall at the same time tender to the Company payment in full, in
     cash or by certified bank cashier's or teller's check, for the Shares for
     which the Option is exercised and shall comply with such other reasonable
     requirements as the Committee may establish, pursuant to Section 6(D) of
     the Plan. These provisions shall not preclude exercise of, or payment for
     an Option by any other proper legal method specifically approved by the
     Committee, including, but not limited to, the constructive delivery or
     actual delivery of eligible, unrestricted Shares with a Fair Market Value
     equal to the total option price at the time of exercise in accordance with
     rules and procedures prescribed or approved by the Committee.

     Except as otherwise set forth in any agreement between the Grantee and the
     Company with respect to the Option, as approved by the Committee, no
     person, estate or other entity shall have any of the rights of the
     shareholder with reference to Shares subject to an Option until a
     certificate for the Shares has been issued by the Company or delivered by
     the Company to a nonqualified deferral account created on behalf of the
     Grantee by the Company pursuant to an agreement between the Company and the
     Grantee, in accordance with rules and procedures prescribed or approved by
     the Committee.

     An Option granted under this Plan may be exercised for any lesser number of
     Shares than the full amount for which it could be exercised. Such a partial
     exercise of an Option shall not affect the right to exercise the Option
     from time to time in accordance with this Plan for the remaining Shares
     subject to the Option.

     The Option may be exercised only with respect to full Shares and no
     fractional Shares of common stock shall be issued upon exercise of the
     Option.

                                       A-6
<PAGE>   41

6. Other Provisions

     (A) Adjustments upon Changes in Capitalization

     In the event the Company changes its outstanding Shares by reason of stock
     splits, stock dividends, or any other increase or reduction of the number
     of outstanding Shares without receiving consideration in the form of money,
     services, or property, the aggregate number of Shares subject to the Plan
     shall be proportionately adjusted, and the number of Shares and the option
     price for each Share subject to the unexercised portion of any then
     outstanding Option shall be proportionately adjusted with the objective
     that the Grantee's proportionate interest in the Company shall remain the
     same as before the change without any change in the total option price
     applicable to the unexercised portion of the then outstanding Option.

     In the event of any other recapitalization or any merger, consolidation, or
     other reorganization of the Company, the Committee shall make such
     adjustment, if any, as it may deem appropriate to accurately reflect the
     number and kind of Shares deliverable, and the option prices payable, upon
     subsequent exercise of any then outstanding Options.

     The Committee's determination of the adjustments appropriate to be made
     under this Section 6(A) shall be conclusive upon all Grantees and other
     Eligible Employees under the Plan. Notwithstanding anything in this 6(A) to
     the contrary, any adjustment made under this Section 6(A) shall be made in
     a manner that will not constitute a "modification" within the meaning
     defined in Section 424(h) of the Code.

     (B) Change in Control

        (1) Impact of Event

     In the event of: (1) a "Change in Control" as defined in Section 6(B)(2),
     or (2), a "Potential Change in Control" as defined in Section 6(B)(3), the
     Company may, at its option, terminate any or all outstanding, unexercised
     Options and portions thereof not more than 30 days after such Change in
     Control or Potential Change in Control; provided that the Company shall,
     upon such termination and with respect to each Option so terminated, pay to
     the Grantee of each terminated Option (or such Grantee's transferee, if
     applicable) cash, less applicable withholding taxes, in an amount equal to
     the difference between the option price, as described in Section 5(B), and
     the "Change in Control Price" (as defined in Section 6(B)(4)) as of the
     date such Change in Control or such Potential Change in Control is
     determined to have occurred or such other date as the Company may determine
     prior to the Change in Control; and provided further that if such Change in
     Control Price is less than such option price, then the Board may, in its
     sole discretion, terminate such option without any payment.

        (2) Definition of Change in Control

     For purposes of Section 6(B)(1), a Change in Control means the happening of
     any of the following:

          (a) When any "person" as defined in Section 3(a)(9) of the Exchange
     Act and as used in Sections 13(d) and 14(d) thereof, including a "group" as
     defined in Section 13(d) of the Exchange Act, but excluding the Company and
     any Subsidiary and any employee benefit plan sponsored or maintained by the
     Company or any Subsidiary (including any trustee of such plan acting as
     trustee) and excluding State Automobile Mutual Insurance Company, directly
     or
                                       A-7
<PAGE>   42

     indirectly, becomes the "beneficial owner" (as defined in Rule 13d-3 under
     the Exchange Act, as amended from time to time), of securities of the
     Company representing 20% or more of the combined voting power of the
     Company's then outstanding securities;

          (b) When, during any period of 24 consecutive months during the
     existence of the Plan, the individuals who, at the beginning of such
     period, constitute the Board (the "Incumbent Directors") cease for any
     reason other than death to constitute at least a majority thereof;
     provided, however, that a director who was not a director at the beginning
     of such 24-month period shall be deemed to have satisfied such 24-month
     requirement (and be an Incumbent Director) if such director was elected by,
     or on the recommendation of or with the approval of, at least two-thirds of
     the directors who then qualified as Incumbent Directors either actually
     (because they were directors at the beginning of such 24-month period) or
     by prior operation of this Section 6(B)(2)(b); or

          (c) The occurrence of a transaction requiring shareholder approval for
     the acquisition of the Company by an entity other than the Company or a
     Subsidiary through purchase of assets, by merger or otherwise; or

          (d) The occurrence of a "Rule 13e-3 transaction" (as defined in Rule
     13e-3 under the Exchange Act) requiring approval by the shareholders of the
     Company;

          (e) provided, however, a change in control shall not be deemed to be a
     Change in Control for purposes of the Plan if the Board had approved such
     change prior to either (i) the commencement of any of the events described
     in Section 6(B)(2)(a), (b), (c) or 6(B)(3)(a), or (ii) the commencement by
     any person other than the Company of a tender offer for Shares.

          (3) Definition of Potential Change in Control

     For purposes of Section 6(B)(1), a Potential Change in Control means the
     happening of any one of the following:

          (a) The approval by shareholders of an agreement by the Company, the
     consummation of which would result in a Change in Control of the Company as
     defined in Section 6(B)(2); or

          (b) The acquisition of beneficial ownership, directly or indirectly,
     by any entity, person or group (other than the Company or a Subsidiary or
     any Company employee benefit plan (including any trustee of such plan
     acting as such trustee) and other than State Automobile Mutual Insurance
     Company) of securities of the Company representing 5% or more of the
     combined voting power of the Company's outstanding securities and the
     adoption by the Board of a resolution to the effect that a Potential Change
     in Control of the Company has occurred for purposes of this Plan.

          (4) Change in Control Price

     For purposes of this Section 6, Change in Control Price means the highest
     price per share bid or paid, as applicable, in any transaction reported by
     the National Association of Securities Dealers on the NASDAQ National
     Market System or otherwise or on any stock exchange on which the Shares are
     listed or paid or offered in any bona fide transaction related to a
     potential or actual Change in Control of the Company at any time during the
     60-day period immediately preceding the occurrence of the Change in Control
     (or, where applicable, the occurrence of the Potential Change in Control
     event).
                                       A-8
<PAGE>   43

     (C) Non-Transferability

     No Option granted to an Eligible Employee under the Plan shall be
     transferable other than by will or the laws of descent and distribution and
     shall be exercisable during the Eligible Employee's lifetime only by such
     Eligible Employee. Notwithstanding the foregoing to the contrary, the
     Committee may, in its discretion, designate, at the time of grant,
     Non-Qualified Stock Options (Options which are not intended to qualify
     under Section 422 of the Code), which may be gifted by the Grantee (without
     the receipt of consideration), from time to time, to one or more of such
     Grantee's spouse, children, grandchildren, or to the trustee of a trust for
     the principal benefit of one or more of such persons or to partnerships or
     limited liability companies whose only partners or members, respectively,
     are one or more of such persons, or it may amend existing Non-Qualified
     Stock Options to provide for the ability to gift them as provided above.
     Any such Option which is gifted shall continue to be subject to all
     provisions and conditions of the Plan and the Agreement applicable to the
     Option prior to its transfer, including without limitation, vesting
     requirements, restrictions on transferability and limitations on exercise
     following termination of employment or death or disability, provided that
     the person receiving the gift shall have the same right to exercise as the
     Eligible Employee who gifted the Option, notwithstanding Section (6)(D) to
     the contrary. Notwithstanding the foregoing, the Committee shall only have
     authority to grant Options which may be gifted pursuant to this Section if
     it is reasonably satisfied that such grant will not cause other Options
     under the Plan to lose the exemption provided by Rule 16b-3 promulgated
     under the Securities Exchange Act of 1934.

     (D) Compliance with Law and Approval of Regulatory Bodies

     No Option shall be exercisable and no Shares will be delivered under this
     Plan except in compliance with all applicable Federal and State laws and
     regulations including, without limitation, compliance with withholding tax
     requirements, compliance with Federal and State securities laws and
     regulations and with the rules of all domestic stock exchanges on which the
     Company's Shares may be listed. Any Share certificate issued to evidence
     shares for which an Option is exercised may bear legends and statements the
     Committee shall deem advisable to assure compliance with Federal and State
     laws and regulations, to implement buy-sell restrictions, or for other
     purposes deemed appropriate by the Committee. No Option shall be
     exercisable and no Shares will be delivered under this Plan, until the
     Company has obtained consent or approval from regulatory bodies, Federal or
     State, having jurisdiction over such matters as the Committee may deem
     advisable.

     In the case of the exercise of any Option by a person or estate acquiring
     the right to exercise the Option by bequest or inheritance, the Committee
     may require reasonable evidence as to the ownership of the Option and may
     require consents and releases of taxing authorities that it may deem
     advisable.

     (E) No Right to Employment

     Neither the adoption of the Plan nor its operation, nor any document
     describing or referring to the Plan, or any part thereof, shall confer upon
     any Eligible Employee under this Plan any right to continue in the employ
     of the Company or its Subsidiary Corporations or any other affiliated
     entity, or shall in any way affect the right and power of the Company to
     terminate the employment of any Eligible Employee under this Plan at any
     time with or without assigning a

                                       A-9
<PAGE>   44

     reason therefor, to the same extent as the Company might have done if this
     Plan had not been adopted.

     (F) Successors in Interest

     This Plan shall be binding upon, inure to the benefit of, and be
     enforceable by and against successors, assignees and transferees of the
     Company and, if appropriate, the personal representatives and heirs of the
     Eligible Employee.

     (G) Amendment and Termination

     The Board may at any time suspend, amend or terminate this Plan. Except as
     otherwise provided in this Plan, the Board may not, without the consent of
     the holder of the Option, alter or impair any Option previously granted
     under the Plan. No Option may be granted during any suspension of the Plan
     or after termination of the Plan.

     In addition to Board adoption of an amendment, if the amendment would: (i)
     materially increase the benefits accruing to Eligible Employees, or (ii)
     increase the number of securities issuable under this Plan other than in
     accordance with the provisions of Section 6(A); then such amendment shall
     be approved by the shareholders of the Company.

     (H) Effective Date of the Plan

     This Plan was adopted by the Board on the date shown below, and shall be
     effective as of July 1, 2000, subject to approval by shareholders holding a
     majority of the Company's outstanding Shares entitled to vote thereon
     within 12 months after the date the Plan was adopted by the Board. Options
     may be granted prior to approval of the Plan by shareholders, but no Option
     may be exercised until after the Plan has been approved by shareholders.

     (I) Duration of the Plan

     Unless previously terminated by the Board, this Plan shall terminate ten
     (10) years from the date the Plan is adopted by the Board, and no Option
     shall be granted under it thereafter, but such termination shall not affect
     any Option theretofore granted.

     (J) Governing Law

     The Plan shall be construed and governed by the laws of the State of Ohio.

     (K) Withholding Tax

     The Company, at its option, shall have the right to require any person who
     is entitled to receive Shares pursuant to the exercise of an Option (or if
     the Option was transferred, the Eligible Employee who transferred each
     Option) to pay to the Company an amount equal to all taxes which the
     Company is required to withhold with respect to such Shares or to make
     arrangements satisfactory to the Company regarding the payment of such
     taxes, or, in lieu thereof, to retain, or sell without notice, a number of
     such Shares sufficient to cover the amount required to be withheld. The
     obligations of the Company under the Plan shall be conditional on such
     payment or other arrangements acceptable to the Company.

Adopted by the Board of Directors on March 3, 2000.

Approved by the Shareholders on        .

                                      A-10
<PAGE>   45

                                                                      APPENDIX B

                        STATE AUTO FINANCIAL CORPORATION

                        2000 Directors Stock Option Plan

Section 1. Purpose; Definitions.

     The 2000 Directors Stock Option Plan (the "Plan") of State Auto Financial
Corporation, an Ohio corporation (the "Company"), is intended to encourage
directors of the Company and its parent corporation who are not full-time
employees of the Company, its subsidiaries or its parent corporation to acquire
or increase and retain a financial interest in the Company and to strengthen the
mutuality of interests between such directors and the Company's shareholders by
offering such directors options to purchase Common Shares of the Company.

     For purposes of the Plan, the following terms shall be defined as set forth
below:

     (a) "Awards" means any award of Stock Options under the Plan.

     (b) "Board" means the Board of Directors of the Company.

     (c) "Code" means the Internal Revenue Code of 1986, as amended from time to
     time, and any successor thereto.

     (d) "Company" means State Auto Financial Corporation, an Ohio corporation,
     or any successor corporation.

     (e) "Disability" means permanent and total disability as defined in Section
     22(e)(3) of the Code.

     (f) "Exchange Act" means the Securities Exchange Act of 1934, as amended.

     (g) "Fair Market Value" means, as of any given date, the (i) last reported
     sale price on the NASDAQ National Market System as of the end of the
     regular trading day, or (ii) mean between the high and low bid and ask
     price, as reported by the National Association of Securities Dealers, or
     (iii) last reported sale price on any stock exchange on which the Stock is
     listed.

     (h) "Parent" means any corporation (other than the Company) in an unbroken
     chain of corporations ending with the Company if each of the corporations
     (other than the last corporation in the unbroken chain) owns stock
     possessing 50% or more of the total combined voting power of all classes of
     stock in one of the other corporations in such chain.

     (i) "Plan" means State Auto Financial Corporation 2000 Directors Stock
     Option Plan, as amended from time to time.

     (j) "Stock" means the Common Shares, without par value, of the Company.

     (k) "Stock Option" or "Option" means any option to purchase shares of Stock
     granted pursuant to Section 3, which options shall be non-qualified stock
     options.

     (l) "Subsidiary" means any corporation (other than the Company) in an
     unbroken chain of corporations beginning with the Company if each of the
     corporations (other than the last

                                       B-1
<PAGE>   46

     corporation in the unbroken chain) owns stock possessing 50% or more of the
     total combined voting power of all classes of stock in one of the other
     corporations in such chain.

     In addition, the terms "Change in Control," "Potential Change in Control"
and "Change in Control Price" shall have meanings set forth, respectively, in
Sections 4(b), (c) and (d) below.

Section 2. Stock Subject to the Plan.

     (a) Aggregate Stock Subject to the Plan. Subject to adjustment as provided
     below in Section 2(c), the total number of shares of Stock reserved and
     available for Awards under the Plan is 300,000. Any Stock issued hereunder
     may consist, in whole or in part, of authorized and unissued shares or
     treasury shares.

     (b) Forfeiture or Termination of Awards of Stock. If any Stock subject to
     any Award granted hereunder is forfeited or an Award otherwise terminates
     or expires without the issuance of Stock, the Stock subject to such Award
     shall again be available for distribution in connection with future Awards
     under the Plan as set forth in Section 2(a).

     (c) Adjustment.

     (1) If the Company (i) pays a dividend or makes a distribution in shares of
     Stock, (ii) subdivides or splits its outstanding Stock into a greater
     number of shares, or (iii) combines its outstanding Stock into a smaller
     number of shares, the aggregate number of shares of Stock reserved for
     issuance pursuant to the Plan and the number and option price of shares of
     Stock subject to outstanding Options granted pursuant to the Plan
     immediately prior thereto shall be adjusted so that, assuming that Options
     had been previously granted for all of the shares of Stock so reserved, the
     participants would be entitled to receive for the same aggregate price that
     number of shares of Stock which they would have owned after the happening
     of any of the events described above had they exercised all of such Options
     prior to the happening of such event. An adjustment made pursuant to this
     Section 2(c)(1) shall become effective immediately after the record date in
     the case of a dividend and shall become effective immediately after the
     effective date in the case of a subdivision or combination.

     (2) If the Company reclassifies or changes the Stock (except for splitting
     or combining, or changing par value, or changing from par value to no par
     value, or changing from no par value to par value) or participates in a
     consolidation or merger (other than a merger in which the Company is the
     surviving corporation and which does not result in any reclassification or
     change of the Stock except as stated above), the aggregate number of shares
     of Stock reserved for issuance pursuant to the Plan and the number and
     option price of shares of Stock subject to outstanding Options granted
     pursuant to the Plan immediately prior thereto shall be adjusted so that,
     assuming that Options had been previously granted for all the shares of
     Stock so reserved, the participants would be entitled to receive for the
     same aggregate price that number and type of shares of capital stock which
     they would have owned after the happening of any of the events described
     above had they exercised all of such Options prior to the happening of such
     event.

     (3) No adjustment pursuant to this Section 2(c) shall be required unless
     such adjustment would require an increase or decrease of at least 1% in
     such number or price; provided, however, that any adjustments which by
     reason of this Section 2(c)(3) are not required to be made shall be carried
     forward and taken into account in any subsequent adjustment. All
     calculations under this

                                       B-2
<PAGE>   47

     Section 2(c) shall be made to the nearest cent or to the nearest full
     share, as the case may be. Anything in this Section 2(c) to the contrary
     notwithstanding, the Company shall be entitled to make such reductions in
     the option price, in addition to those required by this Section 2(c), as it
     in its discretion shall determine to be advisable in order that any stock
     dividends, subdivisions or splits of shares, distribution of rights to
     purchase stock or securities, or a distribution of securities convertible
     into or exchangeable for stock hereafter made available by the Company to
     its stockholders shall not be taxable.

     (4) Whenever an adjustment is made pursuant to this Section 2(c), the
     Company shall promptly prepare a notice of such adjustment setting forth
     the terms of such adjustment and the date on which such adjustment becomes
     effective and shall mail such notice of such adjustment to the participants
     at their respective addresses appearing on the records of the Company or at
     such other address any participant may from time to time designate in
     writing to the Company.

Section 3. Stock Options.

     (a) Grant and Eligibility. All directors of the Company or its Parent who
     are not full-time employees of the Company or its Parent or Subsidiary
     corporations and who are in compliance with the Company's stock ownership
     guidelines as applicable to such directors are eligible to be granted
     Awards under the Plan. Promptly following each annual meeting of the
     shareholders of the Company on or after the effective date of the Plan,
     each person who is then a director of the Company or its Parent and not a
     full-time employee of the Company or its Parent or Subsidiary corporations
     shall be granted an Option to purchase 1,000 shares of Stock.

     (b) Terms and Conditions. Options granted under the Plan shall be evidenced
     by option agreements, and shall be subject to the following terms and
     conditions:

     (1) Option Price. The option price per share of Stock purchasable under a
     Stock Option shall be the Fair Market Value of the Stock on the last
     trading day prior to the annual meeting of shareholders immediately
     preceding the date of grant (the "Option Price").

     (2) Option Term. Subject to Section 3(b)(6), the term of each Stock Option
     shall commence on the date on which such Stock Option is granted and shall
     terminate on the tenth anniversary of the date on which such Stock Option
     was granted.

     (3) Exercise. The Option shall become exercisable on the date on which such
     Stock Option is granted and shall thereafter be exercisable during the term
     of such Stock Option as specified in Section 3(b)(2).

     (4) Method of Exercise. When exercisable in accordance with Section
     3(b)(3), Stock Options may be exercised, in whole or in part, by giving
     written notice of exercise to the Company specifying the number of shares
     of Stock to be purchased.

     Such notice shall be accompanied by payment in full of the Option Price of
     the shares of Stock for which the Option is exercised, in cash or by check
     or such other instrument as the Company may accept. Payment, in full or in
     part, of the Option Price of Stock Options may also be made in the form of
     (i) actual or constructive delivery of unrestricted Stock owned by the
     participant, and (ii) Stock that is part of the Stock Option being
     exercised. The value of each such share of Stock so surrendered shall be
     100% of the Fair Market Value of the Stock on the date the Option is
     exercised.
                                       B-3
<PAGE>   48

     No Stock shall be issued pursuant to an exercise of an Option until full
     payment has been made. A participant shall not have rights to dividends or
     any other rights of a shareholder with respect to any Stock subject to an
     Option unless and until the participant has given written notice of
     exercise, has paid in full for such shares, has given, if requested, the
     representations described in Section 7(a) and such shares have been issued
     to him or delivered to a non-qualified deferral account created on behalf
     of the participant by the Company, pursuant to agreement between the
     Company and the participant.

     (5) Non-Transferability of Options. Unless transferred in accordance with
     this subsection (5), all Stock Options shall be exercisable only by the
     participant, by the participant's estate (as provided in Section 3(b)(6))
     or by the participant's authorized legal representative if the participant
     is unable to exercise an Option as a result of the participant's
     Disability.

     The option agreement granting the Option shall provide that the Option may
     be gifted by the participant (without the receipt of consideration), from
     time to time, to one or more of such participant's spouse, children,
     grandchildren, or to the trustee of a trust for the principal benefit of
     one or more of such persons or to a partnership whose only partners are one
     or more of such persons or to a limited liability company whose only
     members are one or more of such persons. Any such Option which is gifted
     shall continue to be subject to all provisions and conditions of the Plan
     and the option agreement applicable to the Option prior to its transfer,
     provided that the person receiving the gift shall have the same right to
     exercise as the participant who gifted the Option.

     (6) Death of Participant. If any participant dies while holding unexercised
     Stock Options, any Stock Option held by such participant at the time of his
     or her death may thereafter be exercised, to the extent such Option was
     exercisable at the time of death, by the estate of the participant (acting
     through its fiduciary), for a period of one year from the date of such
     death regardless of the term of the Stock Option remaining at the
     director's death.

     (c) Buyout Provisions. The Company may at any time buy out, for a payment
     in cash or Stock, an Option previously granted, based on such terms and
     conditions as the Company shall establish and agree upon with the
     participant.

Section 4. Change in Control Provisions.

     (a) Impact of Event. In the event of: (1) a "Change in Control" as defined
     in Section 4(b), or (2), a "Potential Change in Control" as defined in
     Section 4(c), the Company may, at its option, terminate any or all
     unexercised Options and portions thereof not more than 30 days after such
     Change In Control or Potential Change in Control; provided that the Company
     shall, upon such termination and with respect to each Option so terminated,
     pay to the holder of each terminated Option (or such holder's transferee,
     if applicable) cash, less applicable withholding taxes, in an amount equal
     to the difference between the Option Price, as described in Section
     3(b)(i), and the "Change in Control Price" (as defined in Section 4(d)) as
     of the date such Change in Control or such Potential Change in Control is
     determined to have occurred or such other date as the Company may determine
     prior to the Change in Control; and provided further that if such Change in
     Control Price is less than such Option Price, then the Board may, in its
     sole discretion, terminate such Option without any payment.

                                       B-4
<PAGE>   49

     (b) Definition of Change in Control. For purposes of Section 4(a), a Change
     in Control means the happening of any of the following:

     (1) When any "person" as defined in Section 3(a)(9) of the Exchange Act and
     as used in Sections 13(d) and 14(d) thereof, including a "group" as defined
     in Section 13(d) of the Exchange Act, but excluding the Company and any
     Subsidiary and any employee benefit plan sponsored or maintained by the
     Company or any Subsidiary (including any trustee of such plan acting as
     trustee) and excluding State Automobile Mutual Insurance Company, directly
     or indirectly, becomes the "beneficial owner" (as defined in Rule 13d-3
     under the Exchange Act, as amended from time to time), of securities of the
     Company representing 20% or more of the combined voting power of the
     Company's then outstanding securities;

     (2) When, during any period of 24 consecutive months during the existence
     of the Plan, the individuals who, at the beginning of such period,
     constitute the Board (the "Incumbent Directors") cease for any reason other
     than death to constitute at least a majority thereof; provided, however,
     that a director who was not a director at the beginning of such 24-month
     period shall be deemed to have satisfied such 24-month requirement (and be
     an Incumbent Director) if such director was elected by, or on the
     recommendation of or with the approval of, at least two-thirds of the
     directors who then qualified as Incumbent Directors either actually
     (because they were directors at the beginning of such 24-month period) or
     by prior operation of this Section 4(b)(2); or

     (3) The occurrence of a transaction requiring shareholder approval for the
     acquisition of the Company by an entity other than the Company or a
     Subsidiary through purchase of assets, by merger or otherwise; or

     (4) The occurrence of a "Rule 13e-3 transaction" (as defined in Rule 13e-3
     under the Exchange Act) requiring shareholder approval;

     (5) provided, however, a change in control shall not be deemed to be a
     Change in Control for purposes of the Plan if the Board had approved such
     change prior to either (i) the commencement of any of the events described
     in Section 4(b)(1), (2), (3) or 4(c)(1), or (ii) the commencement by any
     person other than the Company of a tender offer for Stock.

     (c) Definition of Potential Change in Control. For purposes of Section
     4(a), a Potential Change in Control means the happening of any one of the
     following:

     (1) The approval by shareholders of an agreement by the Company, the
     consummation of which would result in a Change in Control of the Company as
     defined in Section 4(b); or

     (2) The acquisition of beneficial ownership, directly or indirectly, by any
     entity, person or group (other than the Company or a Subsidiary or any
     Company employee benefit plan (including any trustee of such plan acting as
     such trustee) and other than State Automobile Mutual Insurance Company) of
     securities of the Company representing 5% or more of the combined voting
     power of the Company's outstanding securities and the adoption by the Board
     of a resolution to the effect that a Potential Change in Control of the
     Company has occurred for purposes of this Plan.

     (d) Change in Control Price. For purposes of this Section 4, Change in
     Control Price means the highest price per share bid or paid, as applicable,
     in any transaction reported by the National Association of Securities
     Dealers on the NASDAQ National Market System or otherwise or on

                                       B-5
<PAGE>   50

     any stock exchange on which the Stock is listed or paid or offered in any
     bona fide transaction related to a potential or actual Change in Control of
     the Company at any time during the 60-day period immediately preceding the
     occurrence of the Change in Control (or, where applicable, the occurrence
     of the Potential Change in Control event).

Section 5. Amendments and Termination.

     The Board may at any time, in its sole discretion, amend, alter or
     discontinue the Plan, but no such amendments, alterations or
     discontinuation shall be made which would materially and adversely affect
     the rights of a participant under an Award theretofore granted, without the
     participant's consent.

Section 6. Unfunded Status of Plan.

     The Plan is intended to constitute an "unfunded" plan for incentive
     compensation. With respect to any payments not yet made to a participant by
     the Company, nothing contained herein shall give any such participant any
     rights that are greater than those of a general creditor of the Company.

Section 7. General Provisions.

     (a) The Company may require each participant acquiring Stock pursuant to an
     Option under the Plan (i) to represent and warrant to and agree with the
     Company in writing that the participant is acquiring the Stock without a
     view to distribution thereof, and (ii) to make such additional
     representations, warranties and agreements with respect to the investment
     intent of such person or persons exercising the Option as the Company may
     reasonably request. The certificates for such shares may include any legend
     which the Company deems appropriate to reflect any restrictions on
     transfer.

     All certificates for shares of Stock or other securities delivered under
     the Plan shall be subject to such stop-transfer orders and other
     restrictions as the Company may deem advisable under the rules,
     regulations, and other requirements of the Securities and Exchange
     Commission, any stock exchange upon which the Stock is then listed, and any
     applicable federal or state securities law, and the Company may cause a
     legend or legends to be put on any such certificates to make appropriate
     reference to such restrictions.

     (b) Nothing contained in this Plan shall prevent the Board from adopting
     other or additional compensation arrangements, subject to shareholder
     approval if such approval is required; and such arrangements may be either
     generally applicable or applicable only in specific cases.

     (c) No later than the date as of which an amount first becomes includable
     in the gross income of the participant for federal income tax purposes with
     respect to any Award under the Plan, the participant shall pay to the
     Company, or make arrangements satisfactory to the Company regarding the
     payment of, any federal, state or local taxes of any kind required by law
     to be withheld with respect to such amount. Withholding obligations may be
     settled with Stock, including Stock that is part of the Award that gives
     rise to the withholding requirement. The obligations of the Company under
     the Plan shall be conditional on such payment or arrangements and the
     Company shall, to the extent permitted by law, have the right to deduct any
     such taxes from any payment of any kind otherwise due to the participant.
                                       B-6
<PAGE>   51

     (d) The Plan, all Awards made and actions taken thereunder and any
     agreements relating thereto shall be governed by and construed in
     accordance with the laws of the State of Ohio.

     (e) All agreements entered into with participants pursuant to the Plan
     shall be subject to the Plan.

Section 8. Effective Date of Plan.

     This Plan was adopted by the Board on the date shown below, and shall be
     effective as July 1, 2000, subject to approval by shareholders holding a
     majority of the Company's outstanding Stock entitled to vote thereon within
     12 months after the date the Plan was adopted by the Board. Options may be
     granted prior to approval of the Plan by shareholders, but no Option may be
     exercised until after the Plan has been approved by shareholders.

Section 9. Term of Plan.

     No Award shall be granted pursuant to the Plan on or after the tenth
     anniversary of the effective date of the Plan, but Awards granted prior to
     such tenth anniversary may extend beyond that date.

     This Plan was approved and adopted by the Board of Directors of the Company
     on March 3, 2000.

     This Plan was approved by the shareholders of the Company on      .

                                       B-7
<PAGE>   52

                                  DETACH CARD
- --------------------------------------------------------------------------------

STATE AUTO FINANCIAL CORPORATION ANNUAL MEETING OF SHAREHOLDERS
THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF THE COMPANY

The undersigned hereby appoints Robert L. Bailey, and in the event he is unable
to so act, Robert H. Moone and any one or more of them, Proxies, with full power
of substitution, to represent and vote all common shares, without par value, of
State Auto Financial Corporation (the "Company") which the undersigned would be
entitled to vote if personally present at the Annual Meeting of Shareholders to
be held at the Company's principal executive offices located at 518 East Broad
Street, Columbus, Ohio on Friday, May 26, 2000, at 10:00 A.M., EDST, and at any
and all adjournments thereof, as specified on the reverse of this Proxy.

<TABLE>
    <S>                                               <C>
    1. ELECTION OF THE FOLLOWING                      WITHHELD        [ ]
       NOMINEES AS CLASS III DIRECTORS:               for all Nominees
       FOR all Nominees        [ ]
       (except as marked to the contrary)
</TABLE>

           Urlin G. Harris, Jr., George R. Manser and Richard K. Smith.

   TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE(S) PRINT THE NAMES
   IN THE SPACE BELOW

   -----------------------------------------------------------------------------

   2. Proposal to approve the 2000 Stock Option Plan
        [ ]  For                [ ]  Against                [ ]  Abstain

   3. Proposal to approve the 2000 Directors Stock Option Plan
        [ ]  For                [ ]  Against                [ ]  Abstain

                  (CONTINUED, AND TO BE SIGNED ON OTHER SIDE)
<PAGE>   53

                                  DETACH CARD
- --------------------------------------------------------------------------------

                        State Auto Financial Corporation

(Continued from the other side)

   4. In the discretion of the named proxies, to vote on all other matters that
      may properly come before the meeting or any adjournment thereof.
        [ ]  For                [ ]  Against                [ ]  Abstain

The shares represented by this Proxy will be voted as directed by the
shareholder. IF NO DIRECTION IS GIVEN WHEN THE DULY EXECUTED PROXY IS RETURNED,
SUCH SHARES WILL BE VOTED "FOR ALL NOMINEES" IN ITEM 1 AND FOR THE APPROVAL OF
THE 2000 STOCK OPTION PLAN AND FOR THE APPROVAL OF THE 2000 DIRECTORS STOCK
OPTION PLAN.

                                                    [ ] I PLAN TO ATTEND MEETING

                                              Date........................, 2000

                                              ..................................
                                              Signature

                                              ..................................
                                              Signature

                                              Please mark, date and sign as your
                                              name appears below and return in
                                              the enclosed envelope. If acting
                                              as executor, administrator,
                                              trustee, guardian, etc., you
                                              should so indicate when signing.
                                              If the signer is a corporation,
                                              please sign the full corporate
                                              name by a duly authorized officer.
                                              If shares are held jointly, each
                                              stockholder named should sign.


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