FRANKLIN BEN RETAIL STORES INC /DE/
SC 13D/A, 1996-08-26
MISC DURABLE GOODS
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                  SCHEDULE 13D

                    Under the Securities Exchange Act of 1934
                               (Amendment No. 1)*

                        BEN FRANKLIN RETAIL STORES, INC.
- --------------------------------------------------------------------------------
                                (Name of Issuer)

                          Common Stock, par value $.01
- --------------------------------------------------------------------------------
                         (Title of Class of Securities)

                                    081499105
- --------------------------------------------------------------------------------
                                 (CUSIP Number)

                              Benjamin Raphan, Esq.
                              Tenzer Greenblatt LLP
          405 Lexington Avenue, New York, New York 10174 (212) 573-4300
- --------------------------------------------------------------------------------
            (Name, Address and Telephone Number of Person Authorized
                     to Receive Notice and Communications)

                                 August 20, 1996
- --------------------------------------------------------------------------------
             (Date of Event which Requires Filing of this Statement)

     If the filing  person has  previously  filed a statement on Schedule 13G to
     report the  acquisition  which is the subject of this  Schedule 13D, and is
     filing  this  schedule  because  of  Rule  13d-1(b)(3)  or (4),  check  the
     following box |X|.

     Check the  following box if a fee is being paid with the  statement|_|.  (A
     fee is not  required  only if the  reporting  person:  (1)  has a  previous
     statement on file reporting  beneficial ownership of more than five percent
     of the  class  of  securities  described  in Item 1;  and (2) has  filed no
     amendment subsequent thereto reporting beneficial ownership of five percent
     or less of such class.) (See Rule 13d-7).

     Note: Six copies of this statement, including all exhibits, should be filed
     with the Commission. See Rule 13d-1(a) for other parties to whom copies are
     to be sent.

*    The  remainder  of this  cover  page  shall be filled  out for a  reporting
     person's  initial  filing on this form with respect to the subject class of
     securities,  and for any subsequent amendment containing  information which
     would alter disclosures provided in a prior cover page.

     The  information  required on the remainder of this cover page shall not be
     deemed to be  "filed"  for the  purpose  of  Section  18 of the  Securities
     Exchange  Act of 1934 ("Act") or otherwise  subject to the  liabilities  of
     that section of the Act but shall be subject to all other provisions of the
     Act (however, see the Notes).

                                Page 1 of 5 Pages

<PAGE>

                                  SCHEDULE 13D

- -------------------                                            -----------------
CUSIP NO. 081499105                                            Page 2 of 5 Pages
- -------------------                                            -----------------

- --------------------------------------------------------------------------------
   1   NAME OF REPORTING PERSON
       S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

          Norman J. Wechsler

- --------------------------------------------------------------------------------
   2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                             (a)  [ ]
                                                             (b)  [ ]

- --------------------------------------------------------------------------------
   3   SEC USE ONLY



- --------------------------------------------------------------------------------
   4   SOURCE OF FUNDS*

          WC

- --------------------------------------------------------------------------------
   5   CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO 
       ITEMS 2(d) OR 2(a)                                         [  ]


- --------------------------------------------------------------------------------
   6   CITIZENSHIP OR PLACE OF ORGANIZATION

          United States

- --------------------------------------------------------------------------------
                  7    SOLE VOTING POWER
   NUMBER OF           1,211,659 (includes 872,000 shares issuable upon 
     SHARES              conversion of convertible notes)
  BENEFICIALLY    --------------------------------------------------------------
    OWNED BY      8    SHARED VOTING POWER
      EACH             Not Applicable
   REPORTING      --------------------------------------------------------------
     PERSON       9    SOLE DISPOSITIVE POWER
      WITH             1,211,659 (includes 872,000 shares issuable upon 
                         conversion of convertible notes)
                  --------------------------------------------------------------
                  10   SHARED DISPOSITIVE POWER
                       Not Applicable
- --------------------------------------------------------------------------------
  11   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

          1,211,659 (includes 872,000 shares issuable upon conversion of
            convertible notes)

- --------------------------------------------------------------------------------
  12   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*

                                                       [  ]

- --------------------------------------------------------------------------------
  13   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

          19.1%

- --------------------------------------------------------------------------------
  14   TYPE OF REPORTING PERSON*

          IN

- --------------------------------------------------------------------------------
                      *SEE INSTRUCTIONS BEFORE FILLING OUT!

INCLUDE BOTH SIDES OF THE COVER PAGE, RESPONSES TO ITEM 1-7 (INCLUDING EXHIBITS)
OF THE SCHEDULE, AND THE SIGNATURE ATTESTATION.

                                Page 2 of 5 Pages

<PAGE>

     This Amendment No. 1 amends and  supplements the Schedule 13D, dated August
16,  1996  (the  "Schedule  13D"),  of (i)  Wechsler  & Co.,  Inc.,  a New  York
corporation  ("WCI"),  a  broker-dealer  registered  under  Section  15  of  the
Securities  Exchange  Act of 1934,  as  amended,  and (ii)  Norman J.  Wechsler,
Chairman  of the  Board,  President  and the  principal  shareholder  of WCI and
Chairperson of the Official  Committee of Subordinated  Debenture Holders of Ben
Franklin  Retail Stores,  Inc. (the  "Issuer") (WCI and Norman J. Wechsler,  the
"Reporting Persons") with respect to Common Stock, par value $.01 per share (the
"Common  Stock") of the  Issuer.  Except as modified  hereby,  there has been no
change in the information previously reported in the Schedule 13D.

Item 3.  Source and Amount of Funds or Other Consideration.

     The $555,000 principal amount of 7 1/2% Convertible  Subordinated Notes due
June 1, 2003 (the "Notes")  described in Item 5(c) were purchased by WCI in open
market transactions using working capital in the amount of $99,231.25.

Item 5.  Interest in Securities of the Issuer.

     (a)-(b)  According to the Company's  Quarterly Report on Form 10-Q, for the
Quarter ended June 30, 1996, there were  outstanding  5,462,750 shares of Common
Stock on July 31, 1996.

Wechsler & Co., Inc.

WCI owns 1,211,659  shares of Common Stock,  comprising  19.1% of the issued and
outstanding  shares of the Common Stock,  including (i) 339,659 shares; and (ii)
872,000 shares issuable upon conversion of $6,758,000 aggregate principal amount
of Notes of the Issuer.

WCI has the sole power to vote and  dispose  of the  shares of Common  Stock and
Notes owned directly by it.

Norman J. Wechsler

Norman  J.  Wechsler   beneficially  owns  1,211,659  shares  of  Common  Stock,
comprising  19.1% of the issued  and  outstanding  shares of the  Common  Stock,
including (i) 339,659 shares owned by WCI; and (ii) 872,000 shares issuable upon
conversion of $6,758,000  aggregate principal amount of Notes of the Issuer. Mr.
Wechsler,  in his capacity as the principal  shareholder,  Chairman of the Board
and President of WCI, has the sole power to direct the vote and  disposition  of
the shares of Common Stock and Notes owned directly by WCI.



                                Page 3 of 5 Pages



<PAGE>



     (c) Since the filing of the Schedule  13D on August 20, 1996,  WCI made the
following sales of shares of Common Stock and the following  purchases and sales
of Notes in open market transactions on the NASDAQ SmallCap Market:

                          Market Making Transactions

                                    No. of                        Price
  Transaction                       Shares                         Per
      Date                           Sold                         Share
      ----                           ----                         -----
August 13, 1996                     29,800                     $0.28125



                            Principal Amount            Price per $100
                                of Notes                   Principal
                                Purchased               Amount of Notes
                                ---------               ---------------

August 13, 1996               $ 30,000                      $15.25
August 13, 1996                 25,000                       17.125
August 14, 1996                500,000                       18.075


                            Principal Amount            Price per $100
                                of Notes                  Principal
                                 Sold                  Amount of Notes
                                 ----                  ---------------

August 13, 1996               $ 10,000                      $18.00

                        Investment Account Transactions

                                    No. of                        Price
  Transaction                       Shares                         Per
     Date                            Sold                         Share
  -----------                       ------                        -----
August 13, 1996                     11,000                     $0.25
August 15, 1996                     12,500                      0.25
August 16, 1996                     43,000                      0.25
August 19, 1996                     29,000                      0.25
August 19, 1996                        200                      0.28125
August 20, 1996                     25,000                      0.28125


     Other than as set forth above in this Item 5(c), the Reporting Persons have
not effected any  transactions  in the Common Stock or Notes since the filing of
the Schedule 13D.



                                Page 4 of 5 Pages



<PAGE>




                                   SIGNATURE




     After reasonable inquiry,  and to the best of our knowledge and belief, the
undersigned  certify that the  information  set forth in this statement is true,
complete and correct.

Date: August 23, 1996


                              WECHSLER & CO., INC.


                              By: /s/ Norman J. Wechsler
                                  ---------------------------------
                                  Norman J. Wechsler, President


                                  /s/ Norman J. Wechsler
                                  ---------------------------------
                                  Norman J. Wechsler




                                Page 5 of 5 Pages




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