AVERY DENNISON CORPORATION
DEF 14A, 1994-03-10
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<PAGE>   1

                            SCHEDULE 14A INFORMATION
                  PROXY STATEMENT PURSUANT TO SECTION 14(A) 
                    OF THE SECURITIES EXCHANGE ACT OF 1934


Filed by the Registrant [x]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:

[ ]    Preliminary Proxy Statement
[x]    Definitive Proxy Statement
[ ]    Definitive Additional Materials
[ ]    Soliciting Material Pursuant to Section 240.14a-11(c) or Section
       240.14a-12


                           AVERY DENNISON CORPORATION
                (Name of Registrant as Specified In Its Charter)

                           AVERY DENNISON CORPORATION
                   (Name of Person(s) Filing Proxy Statement)

Payment of Filing Fee (Check the appropriate box):

[x]    $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), or 14a-6(j)(2).
[ ]    $500 per each party to the controversy pursuant to Exchange Act Rule
       14a-6(i)(3).
[ ]    Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

       1)    Title of each class of securities to which transaction applies:

       2)    Aggregate number of securities to which transaction applies:

       3)    Per unit price or other underlying value of transaction computed
             pursuant to Exchange Act Rule 0-11:

       4)    Proposed maximum aggregate value of transaction:


[ ]    Check box if any part of the fee is offset as provided by Exchange Act
       Rule 0-11(a)(2) and  identify the filing for which the offsetting fee
       was paid previously.  Identify the previous filing by registration
       statement number, of the Form or Schedule and the date of its filing.

       1)    Amount Previously Paid:

       2)    Form, Schedule or Registration Statement No.:

       3)    Filing Party:

       4)    Date Filed:
<PAGE>   2
 
- ---------------------------
- --------------------------------------------------------------------------------
 
                       Avery Dennison Corporation
                       150 North Orange Grove Boulevard
                       Pasadena, California 91103
 
      (Logo)
 
- ---------------------------
- --------------------------------------------------------------------------------
NOTICE OF
                       To the Stockholders:
ANNUAL MEETING
                       The Annual Meeting of Stockholders of Avery Dennison
OF STOCKHOLDERS        Corporation will be held at 150 North Orange Grove
                       Boulevard, Pasadena, California on Thursday, April 28,
                       1994 at 1:30 P.M. for the following purposes:
To be held 
                       1.  To elect four directors to hold office for a term of
                           three years and until their successors
April 28, 1994             are elected and have qualified; and
                         
                       2.  To consider and vote upon a proposal to approve
                           certain amendments to the Company's 1990 Stock Option
                           and Incentive Plan for Key Employees; and
 
                       3.  To consider and vote upon a proposal to approve the
                           Senior Executive Incentive Compensation Plan; and
 
                       4.  To consider and vote upon a proposal to approve the
                           Amended and Restated Key Executive Long-Term
                           Incentive Plan; and
 
                       5.  To transact such other business as may properly come
                           before the meeting and any adjournments thereof.
 
                       In accordance with the Bylaws, the Board of Directors has
                       fixed the close of business on Friday, March 4, 1994, as
                       the record date for the determination of stockholders
                       entitled to vote at the Annual Meeting and to receive
                       notice thereof.
 
                       All stockholders are cordially invited to attend the
                       meeting.
 
                       BY ORDER OF THE BOARD OF DIRECTORS
                       Robert G. van Schoonenberg
                       Secretary
 
                       Pasadena, California
                       Dated: March 11, 1994
 
                       ---------------------------------------------------------
                       Whether or not you presently plan to attend the Annual
                       Meeting, in order to ensure your representation please
                       complete, sign and date the enclosed proxy as promptly as
                       possible and return it in the enclosed envelope (to which
                       no postage need be affixed if mailed in the United
                       States). If you attend the meeting and wish to vote in
                       person, your proxy will not be used.
                       ---------------------------------------------------------
<PAGE>   3
 
                           AVERY DENNISON CORPORATION
                        150 NORTH ORANGE GROVE BOULEVARD
                           PASADENA, CALIFORNIA 91103
 
                                PROXY STATEMENT
 
     This proxy statement is furnished to the stockholders on behalf of the
Board of Directors of Avery Dennison Corporation, a Delaware corporation
(hereinafter called the "Company"), for solicitation of proxies for use at the
Annual Meeting of Stockholders to be held on Thursday, April 28, 1994 at 1:30
P.M. and at any and all adjournments thereof. A stockholder giving a proxy
pursuant to the present solicitation may revoke it at any time before it is
exercised by giving a subsequent proxy or by delivering to the Secretary of the
Company a written notice of revocation prior to the voting of the proxy at the
Annual Meeting. If you attend the meeting and wish to vote your shares in
person, your proxy will not be used. Votes cast by proxy or in person at the
Annual Meeting will be tabulated by the election inspectors appointed for the
meeting and will determine whether or not a quorum is present. Under the
Company's bylaws and Delaware law: (1) shares represented by proxies that
reflect abstentions or "broker non-votes" (i.e., shares held by a broker or
nominee which are represented at the meeting, but with respect to which such
broker or nominee is not empowered to vote on a particular proposal) will be
counted as shares that are present and entitled to vote for purposes of
determining the presence of a quorum; (2) there is no cumulative voting and the
director nominees receiving the highest number of votes, up to the number of
directors to be elected, are elected and, accordingly, abstentions, broker
non-votes and withholding of authority to vote will not affect the election of
directors; and (3) proxies that reflect abstentions as to a particular proposal
will be treated as voted for purposes of determining the approval of that
proposal and will have the same effect as a vote against that proposal, while
proxies that reflect broker non-votes will be treated as unvoted for purposes of
determining approval of that proposal and will not be counted as votes for or
against that proposal. The Company has retained D.F. King & Co., Inc. to assist
in soliciting proxies for this meeting at a fee estimated at $17,500 plus out of
pocket expenses. Expenses incident to the preparation and mailing of the notice
of meeting, proxy statement and form of proxy are to be paid by the Company.
This proxy statement is to be mailed to stockholders on or about March 11, 1994.
 
     The purpose of the meeting and the matters to be acted upon are set forth
in the foregoing attached Notice of Annual Meeting. In addition to the election
of directors, three incentive compensation plans will be submitted for approval
by the Company's stockholders. Of the three plans, the Company's 1990 Stock
Option and Incentive Plan for Key Employees previously has been approved by the
stockholders, but is proposed to be amended to increase by 2,750,000 shares the
total number of shares issuable thereunder, and to provide that no more than
200,000 shares subject to options may be granted under such Plan to any
individual employee in a given year. The other two plans, the Senior Executive
Incentive Compensation Plan and the Amended and Restated Key Executive Long-Term
Incentive Plan, have not previously been approved by the Company's stockholders
but are now being submitted for such approval for the purpose of complying with
the requirements of the "performance-based" compensation exclusion under new tax
legislation which becomes effective in 1994. Absent such exclusion, the new law
generally denies a deduction to any publicly held corporation for compensation
paid to a covered employee in a taxable year to the extent that compensation
exceeds $1,000,000. See "Report of Compensation Committee -- Overall Policy"
below. As of the date of this statement, management knows of no other business
which will be presented for consideration at the meeting. However, if any such
other business shall properly come before the meeting, votes will be cast
pursuant to said proxies in respect of any such other business in accordance
with the best judgment of the persons acting under said proxies. See
"General -- Stockholder Proposals" below.
 
                      ELECTION OF DIRECTORS (PROXY ITEM 1)
 
     The Bylaws of the Company presently provide for 14 directors, divided into
three classes. Four directors are to be elected at the 1994 Annual Meeting and
will hold office until the 1997 Annual Meeting and until
 
                                        1
<PAGE>   4
 
their successors are elected and have qualified. It is intended that the persons
so appointed in the enclosed proxy will, unless authority is withheld, vote for
the election of the four nominees proposed by the Board of Directors, all of
whom are presently directors of the Company. In voting for the election of
directors each share has one vote for each position to be filled. All of the
nominees have consented to being named herein and to serve if elected. In the
event that any of them should become unavailable prior to the Annual Meeting,
the proxy will be voted for a substitute nominee or nominees designated by the
Board of Directors, or the number of directors may be reduced accordingly.
 
     The following information, which has been provided by the directors, shows
for each of the nominees for election to the Board of Directors and for each
director whose term continues, his or her name, age, and principal occupation or
employment during the past five years, the name of the corporation or other
organization, if any, in which such occupation or employment is carried on, the
period during which such person has served as a director of the Company and the
year in which each continuing director's present term as director expires.
 
                                 1994 NOMINEES

[PHOTO]       CHARLES D. MILLER, age 66. Since November 1983, Mr. Miller has
              served as Chairman and Chief Executive Officer of Avery Dennison
              Corporation. Prior to 1983, he served as President and Chief
              Executive Officer. He is a director of Great Western Financial
              Corporation, Nationwide Health Properties, Inc., Pacific Mutual
              Life Insurance Company and Southern California Edison Company. He
              has been a director of Avery Dennison Corporation since 1975.

[PHOTO]       SIDNEY R. PETERSEN, age 63. In 1984 Mr. Petersen retired as
              Chairman of the Board and Chief Executive Officer of Getty Oil
              Company, positions which he had held since 1980. He is a director
              of Carter Hawley Hale Stores, Inc., Global Natural Resources,
              Inc., Union Bank and NICOR, Inc. He has been a director of Avery
              Dennison Corporation since 1981.

[PHOTO]       JOHN C. ARGUE, age 62. Over the past five years, Mr. Argue has
              been a Senior Partner of the law firm of Argue Pearson Harbison &
              Myers. Since October 1992, Mr. Argue has been Chairman of Rose
              Hills Memorial Park Association. Mr. Argue is a director of CalMat
              Inc. and TCW Funds, Inc., a registered investment company. He is
              also a trustee of the TCW/DW family of funds and the TCW/DW Term
              Trust 2000, TCW/DW Term Trust 2002 and TCW/DW Term Trust 2003. Mr.
              Argue is an advisory director of LAACO Ltd. He has been a director
              of Avery Dennison Corporation since January 1988.

[PHOTO]       JOHN B. SLAUGHTER, age 60. Since August 1988, Dr. Slaughter has
              served as President of Occidental College. Dr. Slaughter is a
              director of Atlantic Richfield Company, International Business
              Machines Corporation, Northrop Corporation and Monsanto Company.
              He has been a director of Avery Dennison Corporation since
              December 1988.
                                        2
<PAGE>   5
 
                              CONTINUING DIRECTORS

[PHOTO]       R. STANTON AVERY, age 87. Since December 1992, Mr. Avery has
              served as Founder and Chairman Emeritus of Avery Dennison
              Corporation. From December 1977 to December 1992, he served as
              Founder Chairman, and prior to December 1977, he served as
              Chairman and Chief Executive Officer. He has been a director of
              Avery Dennison Corporation since 1946. His present term expires in
              1995.

[PHOTO]       H. RUSSELL SMITH, age 79. Since November 1983, Mr. Smith has
              served as Chairman of the Executive Committee of the Board of
              Directors of Avery Dennison Corporation. Prior to November 1983,
              he was Chairman of the Board. He has been a director of Avery
              Dennison Corporation since 1946. His present term expires in 1995.

[PHOTO]       FRANK V. CAHOUET, age 61. Since January 1990, Mr. Cahouet has been
              Chairman, President and Chief Executive Officer of Mellon Bank
              Corporation. From June 1987 through December 1989 he served as
              Chairman and Chief Executive Officer of Mellon Bank Corporation.
              From September 1986 through June 1987, Mr. Cahouet served as
              President of the Federal National Mortgage Association. He is a
              director of Mellon Bank Corporation. Mr. Cahouet has been a
              director of Avery Dennison Corporation since 1983. His present
              term expires in 1995.

[PHOTO]       PETER W. MULLIN, age 53. Over the past five years, Mr. Mullin has
              been Chairman and Chief Executive Officer of Management
              Compensation Group, Los Angeles, Inc., an executive compensation,
              benefit planning and corporate insurance consulting firm, and
              related entities. He is a director of 1st Business Bank and
              Process Technology Holdings, Inc. He has been a director of Avery
              Dennison Corporation since January 1988. His present term expires
              in 1995.

[PHOTO]       JOAN T. BOK, age 64. Since February 1984, Mrs. Bok has been
              Chairman of the Board of New England Electric System, a public
              utility holding company and supplier of electricity, and from July
              1988 to February 1989 she served as Chairman, President and Chief
              Executive Officer. She is a director of Monsanto Company, John
              Hancock Mutual Life Insurance Company and New England Electric
              System, and its subsidiaries, New England Power Company,
              Massachusetts Electric Company, and The Narragansett Electric
              Company. Mrs. Bok has been a director of Avery Dennison
              Corporation since October 1990. Mrs. Bok also served as a director
              of Dennison Manufacturing Company from 1984 to October 1990. Her
              present term expires in 1995.
                                        3
<PAGE>   6
 

[PHOTO]       LAWRENCE R. TOLLENAERE, age 71. Since June 1993, Mr. Tollenaere
              has been Chairman of the Board of Ameron, Inc., a manufacturer of
              engineered products for construction, utilities and industry. He
              was Chairman, Chief Executive Officer and President of Ameron,
              Inc. from April 1991 to June 1993, Chairman and Chief Executive
              Officer of Ameron, Inc. from May 1989 to April 1991 and President
              of Ameron, Inc. from 1965 to 1989. Mr. Tollenaere is a director of
              Ameron, Inc., Newhall Land and Farming Company and Pacific Mutual
              Life Insurance Company. He has been a director of Avery Dennison
              Corporation since 1964. His present term expires in 1996.

[PHOTO]       F. DANIEL FROST, age 72. Since January 1990, Mr. Frost has been a
              private investor and an Advisory Partner of the law firm of
              Gibson, Dunn & Crutcher. Prior to January 1990, Mr. Frost served
              as a Senior Partner of Gibson, Dunn & Crutcher, and from 1979 to
              1986 also served as Chairman of its Management Committee. He has
              been a director of Avery Dennison Corporation since 1966. His
              present term expires in 1996.

[PHOTO]       RICHARD M. FERRY, age 56. Over the past five years, Mr. Ferry has
              been President of Korn/Ferry International, an international
              executive search firm. He is a director of Dole Food Company and
              Pacific Mutual Life Insurance Company. He has been a director of
              Avery Dennison Corporation since 1985. His present term expires in
              1996.

[PHOTO]       PHILIP M. NEAL, age 53. Since December 1990, Mr. Neal has been
              President and Chief Operating Officer of Avery Dennison
              Corporation. From March 1990 to December 1990, he served as
              Executive Vice President. He served as Group Vice President,
              Materials (U.S.) from September 1988 to March 1990 and as Senior
              Vice President, Finance and Chief Financial Officer from 1979 to
              1988. He has been a director of Avery Dennison Corporation since
              December 1990. His present term expires in 1996.

[PHOTO]       DWIGHT L. ALLISON, JR., age 64. Since October 1986, Mr. Allison
              has been a private investor. From July 1983 to September 1986, Mr.
              Allison served as Vice Chairman of The Boston Company, a trust
              banking and financial management firm. He is a director of The
              Boston Company and Boston Safe Deposit and Trust Company,
              subsidiaries of Mellon Bank Corporation. Mr. Allison has been a
              director of Avery Dennison Corporation since October 1990. Mr.
              Allison also served as a director of Dennison Manufacturing
              Company from 1974 to October 1990. His present term expires in
              1996.
                                        4
<PAGE>   7
 
                        SECURITY OWNERSHIP OF MANAGEMENT
 
     The following table shows the number of shares of the Company's common
stock beneficially owned by each director of the Company and each of the
executive officers named in the table on page 9, and the aggregate number of
such shares beneficially owned by all directors and executive officers as of
December 31, 1993.
 
<TABLE>
<CAPTION>
                                                                 AMOUNT AND
                                                                  NATURE OF
                                                                 BENEFICIAL           PERCENT
                               NAME                             OWNERSHIP(1)          OF CLASS
                               ----                             -------------         --------
    <S>                                                           <C>                    <C>
    R. Stanton Avery..........................................    2,826,699(2)           5.03%
    H. Russell Smith..........................................    1,135,519(3)           2.02%
    Lawrence R. Tollenaere....................................       68,294(4)(5)            (6)
    F. Daniel Frost...........................................       16,097(4)               (6)
    Charles D. Miller.........................................      618,335(7)           1.09%
    Sidney R. Petersen........................................       16,253(4)(8)            (6)
    Frank V. Cahouet..........................................       22,264(4)(9)            (6)
    Richard M. Ferry..........................................       16,000(4)               (6)
    John C. Argue.............................................       16,040(4)(10)           (6)
    Peter W. Mullin...........................................       17,200(4)               (6)
    John B. Slaughter.........................................       14,000(4)(11)           (6)
    Philip M. Neal............................................      178,929(12)              (6)
    Dwight L. Allison, Jr. ...................................       34,492(13)              (6)
    Joan T. Bok...............................................       13,887(14)              (6)
    Kim A. Caldwell...........................................       58,194(15)              (6)
    R. Gregory Jenkins........................................      135,156(16)              (6)
    Donald L. Thompson........................................       51,458(17)
    All Directors and Executive Officers as a Group
      (29 persons, including those named).....................    5,734,874(18)          9.96%
</TABLE>
 
- ---------------
 
 (1) Except as otherwise indicated and subject to applicable community property
     and similar statutes, the persons listed as beneficial owners of the shares
     have sole voting and/or investment power with respect to such shares.
 
 (2) Does not include 9,953 shares held by Mrs. R. Stanton Avery, as to which
     Mr. Avery disclaims any beneficial ownership. Includes 242,736 shares held
     by The Durfee Foundation, as to which Mr. Avery as a director of that
     foundation shares the authority to vote and to dispose of the shares, but
     in which Mr. Avery has no economic interest. Also includes 1,690,224 shares
     held by the testamentary trust created by the will of Dorothy Durfee Avery.
     As the sole trustee, Mr. Avery has the right to vote and to dispose of the
     shares; he is also entitled to receive the trust income during his
     lifetime.
 
 (3) Includes 15,400 shares held under the Elden Smith Trust. As co-trustee, Mr.
     Smith shares the right to vote and to dispose of such shares but has no
     economic interest in such shares. Also includes 24,000 shares held under
     the Stewart R. Smith Children Trust. As trustee, Mr. Smith has the sole
     right to vote and to dispose of such shares, but has no economic interest
     in such shares. Also includes 1,095,285 shares held by the Kinsmith
     Financial Corporation, of which Mr. Smith is Chairman of the Board and Mr.
     Smith's family as a group owns all of the outstanding stock. Mr. Smith
     shares the right to vote and to dispose of such shares.
 
 (4) Includes 14,000 shares with respect to which each of Messrs. Tollenaere,
     Frost, Petersen, Cahouet, Ferry, Argue, Mullin and Slaughter holds options
     exercisable within 60 days from December 31, 1993.
 
 (5) Includes 7,459 shares held jointly with Mrs. Lawrence R. Tollenaere, as to
     which Mr. Tollenaere has shared voting and investment power.
 
 (6) Less than 1%.
 
                                        5
<PAGE>   8
 
 (7) Includes 456,078 shares with respect to which Mr. Miller holds options
     exercisable within 60 days from December 31, 1993. Also includes 155,575
     shares held in the Miller Family Trust, as to which Mr. Miller has sole
     authority to vote and to dispose of the shares. Does not include 496 shares
     held by Mrs. Charles D. Miller, as to which Mr. Miller disclaims any
     beneficial ownership.
 
 (8) Includes 2,253 shares held in the Petersen Family Trust, as to which Mr.
     Petersen, as co-trustee, shares the authority to vote and to dispose of the
     shares.
 
 (9) Does not include 5,250 shares held in trust by Mrs. Frank V. Cahouet, as to
     which Mr. Cahouet disclaims any beneficial ownership. Includes 5,250 shares
     held in trust with respect to which Mr. Cahouet has sole voting and
     disposition power.
 
(10) Includes 2,000 shares held in trust with respect to which Mr. Argue has
     sole voting power but no disposition power.
 
(11) Does not include 65 shares held by Mrs. John B. Slaughter, as to which Dr.
     Slaughter disclaims any beneficial ownership.
 
(12) Includes 158,658 shares with respect to which Mr. Neal holds options
     exercisable within 60 days from December 31, 1993. Does not include 707
     shares held by Mr. Neal's son, as to which Mr. Neal disclaims any
     beneficial ownership.
 
(13) Does not include 840 shares held by Mrs. Dwight L. Allison, as to which Mr.
     Allison disclaims any beneficial ownership. Includes 4,000 shares with
     respect to which Mr. Allison holds options exercisable within 60 days from
     December 31, 1993.
 
(14) Includes 10,000 shares with respect to which Mrs. Bok holds options
     exercisable within 60 days from December 31, 1993.
 
(15) Includes 52,000 shares with respect to which Mr. Caldwell holds options
     exercisable within 60 days from December 31, 1993.
 
(16) Includes 113,285 shares with respect to which Mr. Jenkins holds options
     exercisable within 60 days from December 31, 1993.
 
(17) Includes 48,025 shares with respect to which Mr. Thompson holds options
     exercisable within 60 days from December 31, 1993. Does not include 99
     shares held by Mrs. Donald L. Thompson, as to which Mr. Thompson disclaims
     any beneficial ownership interest.
 
(18) Includes 1,371,346 shares with respect to which all executive officers and
     directors as a group hold options exercisable within 60 days from December
     31, 1993.
 
                   BOARD OF DIRECTORS AND COMMITTEE MEETINGS
 
     During 1993, there were eight meetings of the full Board of Directors and
nine meetings of committees of the Board. All directors of the Company attended
at least 75% of the aggregate number of meetings of the Board and meetings of
Board committees of which they were members held during the time they served on
the Board or Committee.
 
     Standing committees of the Board of Directors include the following:
 
     The Audit Committee, which is composed of the following directors: Lawrence
R. Tollenaere (Chairman), Frank V. Cahouet, Sidney R. Petersen, John C. Argue,
Dwight L. Allison, Jr. and Joan T. Bok, met twice during 1993. The functions of
the Audit Committee are to aid the directors in undertaking and fulfilling their
responsibilities for financial reporting to the stockholders; to support and
encourage efforts to improve the financial controls exercised by management and
to ensure their adequacy for purposes of public reporting; and to provide better
avenues of communication between the Board of Directors, management and the
external and internal auditors.
 
     The Compensation Committee, which is composed of the following directors:
F. Daniel Frost (Chairman), Richard M. Ferry, Sidney R. Petersen, Lawrence R.
Tollenaere, Frank V. Cahouet, John C. Argue and Peter W. Mullin, met five times
during 1993. The functions of the Compensation Committee are to review
 
                                        6
<PAGE>   9
 
new or modified programs in the areas of executive salary and incentive
compensation, deferred compensation, and stock plans; to review and make
recommendations to the Board concerning management's proposed option grants,
cash incentive awards and other direct and indirect compensation matters; and to
monitor equal opportunity and affirmative action programs and practices.
 
     The Ethics and Conflict of Interest Committee, which is composed of the
following directors: Frank V. Cahouet (Chairman), John B. Slaughter, Joan T. Bok
and Philip M. Neal, did not meet during 1993. The functions of the Ethics and
Conflict of Interest Committee are to survey, monitor and provide counsel on a
continuing basis as to the business relationships, affiliations and financial
transactions of directors, officers and key employees, as they may relate to
possible conflicts of interest or violations of the Company's Legal and Ethical
Conduct Policy; to monitor compliance with the Foreign Corrupt Practices Act in
connection with the Company's relationship to domestic and foreign governments,
political parties and the agencies, instrumentalities and officials of each; and
to report and make recommendations to the full Board in all instances where it
is believed that possible violations of Company policy or that Act could exist.
 
     The Finance Committee, which is composed of the following directors: Sidney
R. Petersen (Chairman), Frank V. Cahouet, F. Daniel Frost, Charles D. Miller,
Richard M. Ferry, Peter W. Mullin and Philip M. Neal, did not meet during 1993.
The functions of the Finance Committee are to assist the Board in consideration
of matters relating to the financial affairs and capital requirements of the
Company; to provide an overview of the financial planning and policies of the
Company; and to review proposed budgets, proposed acquisitions, bank loans and
changes in the financial structure of the Company.
 
     The Nominating Committee, which is composed of the following directors:
John C. Argue (Chairman), R. Stanton Avery, F. Daniel Frost, Charles D. Miller
and Richard M. Ferry, met once during 1993. The functions of the Nominating
Committee are to review the qualifications of candidates for board membership,
to review the status of a director when his or her principal position and/or
primary affiliation changes, to recommend to the Board of Directors candidates
for election by stockholders at annual meetings, to recommend candidates to fill
vacancies in directorships, to recommend to the Board of Directors the removal
of a director, if in the Company's best interest, and to make recommendations to
the Board of Directors concerning selection, tenure, retirement, and composition
of the Board of Directors. Stockholders desiring to make recommendations
concerning new directors must submit the candidate's name, together with
biographical information and the candidate's written consent to nomination, to:
Secretary, Nominating Committee of the Board of Directors, Avery Dennison
Corporation, 150 North Orange Grove Boulevard, Pasadena, California 91103.
Stockholders wishing to nominate new directors for election at an annual meeting
must identify their nominee(s) to the Nominating Committee by notice in writing
received by such committee 30 to 60 days before the meeting (or, if less than 40
days' notice or public disclosure of the meeting date is given, within 10 days
after such notice was mailed or publicly disclosed), including therein (i) as to
each such nominee, all information required by Regulation 14A under the
Securities Act of 1934, as amended ("1934 Act"), including the nominee's written
consent to being named in the proxy statement and to serve as a director if
elected, and (ii) the nominating stockholder's name and record address, and
class and number of shares of Company stock owned.
 
     The Strategic Planning Committee, which is composed of the following
directors: Charles D. Miller (Chairman), Frank V. Cahouet, F. Daniel Frost, John
C. Argue, Peter W. Mullin, Richard M. Ferry, Philip M. Neal, and John B.
Slaughter, met once in 1993. The functions of the Strategic Planning Committee
are to review the Company's long-term strategic plan, objectives, programs, and
proposed acquisition candidates and divestitures; to review steps being taken to
improve shareholder value; and to make recommendations to the Board of Directors
on any of these matters.
 
     The Executive Committee, which is composed of the following directors: H.
Russell Smith (Chairman), R. Stanton Avery, F. Daniel Frost, Charles D. Miller,
Lawrence R. Tollenaere and Philip M. Neal, did not meet during 1993. The
function of the Executive Committee is to act on an interim basis for the full
Board and to report all such actions to the Board for ratification at its next
meeting.
 
     Each director who is not an officer of the Company is paid an annual
retainer fee of $28,000 and attendance fees of $1,200 per Board meeting
attended, and $1,000 per committee meeting attended as
 
                                        7
<PAGE>   10
 
Chairman of the committee or $900 per committee meeting attended as a member of
the committee. The Chairmen of the Audit and Compensation Committees are each
also paid an annual retainer fee of $3,000, and the Chairmen of the Finance, the
Nominating and the Ethics and Conflict of Interest Committees are each paid an
annual retainer fee of $2,000. Under the Company's Deferred Compensation Plan
for Directors, each director may elect to defer payment of all or specified
portions of such fees, in which case the director is entitled to interest
accruals on the amounts so deferred at the prime rate in effect at the end of
the Company's preceding fiscal year (adjusted annually), plus one-quarter of one
percent. Directors are also eligible to participate in two additional deferred
compensation plans. Under the Directors Deferred Compensation Plan, fees which
are deferred accrue interest at a "Declared Rate" (adjusted annually) equal to
Moody's Long-Term Corporate Bond Index Rate plus, if the director ceases to be a
director by reason of death, disability or normal retirement or elects to
receive a preretirement benefit, 6% per annum. Under the Directors Variable
Deferred Compensation Plan, fees which are deferred either accrue interest at a
fixed rate based on the 120-month rolling average of ten-year U.S. Treasury
Notes (plus, if the director ceases to be a director by reason of death,
disability or normal retirement, 25% of such rate per annum), or accrue at the
actual rate of return (less an administrative fee) of one of four investment
funds managed by an insurance company. Benefits payable by the Company under
both of these plans are secured with assets placed in an irrevocable trust.
 
     Directors are also eligible to participate in the Retirement Plan for
Directors, whereby individuals who serve on the Company's Board of Directors
after 1982 and subsequently terminate their service as a director with at least
five years' tenure, are entitled to receive an annual benefit from the Company
equal to the annual director retainer fee plus 12 times the regular meeting fee,
as such fees are in effect on the date of termination, payable to the director
(or to his surviving spouse of at least one year or other designated
beneficiary) for the number of full or partial years the director served on the
Company's Board. Following the death of the director's surviving spouse, or if
there is no surviving spouse living at the time of the death of the director,
any benefits will be paid to one or more secondary beneficiaries designated by
the director prior to his or her death until the first to occur of (i) receipt
of the maximum benefit to which the director would have been entitled had he or
she survived, (ii) the death of the secondary beneficiaries, if natural persons
or (iii) benefits have been paid under the plan to the director, surviving
spouse, and/or the secondary beneficiaries for a combined period of ten years.
 
     Non-employee directors also participate in the 1988 Stock Option Plan for
Non-Employee Directors, pursuant to which options to purchase a total of 20,000
shares of Company common stock were granted in 1993 to the 10 non-employee
directors eligible to receive grants under such plan. The option price for each
such option granted is 100% of the fair market value of Company common stock on
the date of grant. All options granted have a term of ten years, and become
exercisable in two cumulative installments of 50% of the number of shares with
respect to which the option was initially granted, on each of the first and
second anniversaries of the grant date. The plan calls for each non-employee
director to receive an option grant with respect to 5,000 shares upon joining
the Board of Directors, and automatic annual grants thereafter to each
continuing non-employee director with respect to 2,000 shares.
 
                                        8
<PAGE>   11
 
                  EXECUTIVE COMPENSATION AND OTHER INFORMATION
 
EXECUTIVE COMPENSATION
 
     The following table and accompanying notes show for the Chief Executive
Officer and the other four most highly compensated executive officers of the
Company for 1993, the compensation paid by the Company to such persons for
services in all capacities during 1993 and, to the extent required by applicable
rules, the preceding two fiscal years.
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                                      LONG TERM COMPENSATION
                                                                                ----------------------------------
                                                                                        AWARDS            PAYOUTS
                                                  ANNUAL COMPENSATION           -----------------------   --------   
                                           ----------------------------------   RESTRICTED   SECURITIES  
                                                                 OTHER ANNUAL     STOCK      UNDERLYING     LTIP      ALL OTHER
             NAME AND                       SALARY     BONUS     COMPENSATION    AWARD(S)     OPTIONS     PAYOUTS    COMPENSATION
        PRINCIPAL POSITION          YEAR    ($)(1)     ($)(1)        ($)           ($)          (#)         (2)      ($)(3)(4)(5)
        ------------------          ----   --------   --------   ------------   ----------   ----------   --------   ------------
<S>                                 <C>    <C>        <C>            <C>           <C>          <C>         <C>        <C>
Charles D. Miller                   1993   $683,333   $555,000       --            --           73,400      --         $195,939
  Chairman and Chief                1992    650,000    530,000       --            --           85,000      --          164,410
  Executive Officer                 1991    615,000    450,000       --            --           70,000      --
Philip M. Neal                      1993   $428,333   $325,000       --            --           37,200      --           87,452
  President and Chief               1992    393,333    300,000       --            --           41,000      --           55,802
  Operating Officer                 1991    360,000    250,000       --            --           36,000      --
Kim A. Caldwell                     1993   $271,000   $165,000       --            --           16,700      --           54,936
  Senior Group Vice                 1992    245,333    155,000       --            --           19,000      --           25,712
  President,                        1991    198,333    130,000       --            --           13,000      --
  Worldwide Materials
R. Gregory Jenkins                  1993   $262,000   $150,000       --            --           14,600      --           59,405
  Senior Vice President,            1992    247,100    140,000       --            --           17,600      --           42,876
  Finance and Chief                 1991    231,150    100,000       --            --           13,000      --
  Financial Officer
Donald L. Thompson                  1993   $219,250   $ 85,000       --            --            8,500      --           51,039
  Group Vice President,             1992   $175,667     75,000       --            --           10,000      --           37,527
  Office Products                   1991   $166,000     65,000       --            --            7,200      --
</TABLE>
 
- ---------------
 
(1) Amounts shown include amounts earned but deferred at the election of
    executive officers under the Company's deferred compensation plans and the
    Company's Employee Savings Plan, a qualified defined contribution plan under
    Section 401(k) of the Internal Revenue Code.
 
(2) The determination of cash payments, if any, under the Company's Amended and
    Restated Key Executive Long-Term Incentive Plan for the cycle which was
    completed on December 31, 1993 will not be made until the second quarter of
    1994.
 
(3) This information is not required to be disclosed for fiscal years ended
    prior to December 15, 1992 and thus is not included in the table for such
    years.
 
(4) Amounts consist of (i) Company contributions to deferred compensation plans
    in lieu of certain other Company benefits; (ii) Company contributions to the
    Company's Stock Holding and Retirement Enhancement Plan, a leveraged
    employee stock ownership plan which offsets benefits under the Retirement
    Plan for Employees of Avery Dennison Corporation; and (iii) interest earned
    on deferred compensation accounts above 120% of the applicable federal rate
    ("above market interest"). These amounts are $27,520, $81,681 and $86,738,
    respectively for Mr. Miller; $17,740, $50,590, and $19,122, respectively for
    Mr. Neal; $8,280, $41,311 and $5,345, respectively for Mr. Caldwell; $7,560,
    $37,210 and $14,635, respectively for Mr. Jenkins; and $170, $42,225 and
    $934, respectively for Mr. Thompson.
 
(5) A substantial portion of above market interest earned on deferred
    compensation accounts for Messrs. Neal, Caldwell and Thompson (each of whom
    is under age 55) will not be payable in the event that the executive
    officer's employment terminates other than by reason of death, disability or
    retirement.
 
                                        9
<PAGE>   12
 
OPTION GRANTS
 
     The following table shows information regarding options granted in 1993 to
each of the named executive officers under the Company's 1990 Stock Option and
Incentive Plan for Key Employees (the "1990 Plan") pursuant to the Company's
Amended and Restated Key Executive Long-Term Incentive Plan (the "LTIP").
 
                       OPTION GRANTS IN LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
                                               INDIVIDUAL GRANTS
                          ------------------------------------------------------------
                           NUMBER OF
                          SECURITIES          % OF
                          UNDERLYING      TOTAL OPTIONS      EXERCISE
                            OPTIONS        GRANTED TO         OR BASE
                            GRANTED       EMPLOYEES IN         PRICE        EXPIRATION         GRANT DATE
          NAME             (#)(1)(2)       FISCAL YEAR        ($/SH)           DATE        PRESENT VALUE($)(3)
         ------           -----------     -------------     -----------     ----------     -------------------
<S>                          <C>              <C>            <C>             <C>                <C>
Charles D. Miller            73,400           12.33%         $ 25.7500       2/25/2003          $ 471,962
Philip M. Neal               37,200            6.25%           25.7500       2/25/2003            239,196
Kim A. Caldwell              16,700            2.80%           25.7500       2/25/2003            107,381
R. Gregory Jenkins           14,600            2.45%           25.7500       2/25/2003             93,878
Donald L. Thompson            8,500            1.40%           25.7500       2/25/2003             54,655
</TABLE>
 
- ---------------
 
(1) Non-qualified stock options granted at fair market value for a term of ten
    years under the 1990 Plan pursuant to the LTIP. The options vest nine years
    and nine months from the date of grant, but are eligible for accelerated
    vesting, beginning three years from the date of grant, if the Company meets
    the "return on total capital" (as defined in the LTIP) test set forth in the
    LTIP. This test generally measures the Company's return on total capital
    against that of a specified group of other companies approved by the
    Compensation Committee.
 
(2) The Compensation Committee may accelerate the time at which an option
    becomes exercisable, and in the event of a "change of control" of the
    Company (as defined in the option agreement) options become immediately
    exercisable. However, no option will be accelerated to the extent that such
    acceleration would subject the optionee to the excise tax under Section 4999
    of the Internal Revenue Code.
 
(3) Option grant date values were determined by using the Black-Scholes option
    pricing model and assuming that exercisability of the options was
    accelerated to the fifth anniversary of the option grant date as a result of
    meeting the performance condition described in footnote (1) as of that date.
    In addition, the Company assumed a volatility rate of 0.2876, a dividend
    yield of 3.42%, a term of ten years, a risk-free rate of return of 6.82% and
    a vesting discount of 25%. The volatility rate reflects the standard
    deviation of the Company's stock over the three years prior to grant. The
    risk-free rate of return was determined by taking the weekly average of the
    ten-year Treasury bond rates for the 52 weeks immediately preceding the
    grant date of the options. The dividend yield represents the actual
    annualized dividend yield on the Company's stock on the date of grant. The
    vesting discount of 25% was calculated by multiplying a discount of 5% per
    year times five years, the assumed vesting date of the options. In the event
    that the performance condition described in footnote (1) is met later than
    the fifth anniversary of the grant date, or is not met during the term of
    the options, the grant date present value of the options would be lower. In
    the event that such performance condition is not met at all and the options
    become exercisable nine years and nine months after the options are granted,
    the grant date present value of the options would be $306,775, $155,477,
    $69,798, $61,021 and $35,525 for Messrs. Miller, Neal, Caldwell, Jenkins and
    Thompson, respectively. The Black-Scholes option pricing model establishes a
    cash equivalent value for an option on the date of grant. The Company's use
    of such model is not intended to forecast any future appreciation in the
    price of the Company's stock. In addition, no gain to the optionees is
    possible without appreciation in the price of the Company's common stock,
    which will benefit all stockholders. If the market price of the stock does
    not exceed the exercise price of the options at some time after the options
    become exercisable, the value of the options will be zero.
 
                                       10
<PAGE>   13
 
OPTION EXERCISES AND FISCAL YEAR-END VALUES
 
     The following table shows for each of the named executive officers the
shares acquired on exercise of options during 1993, the difference between the
option exercise price and the market value of the underlying shares on the date
of such exercise, and (as to outstanding options at December 31, 1993) the
number of unexercised options and the aggregate unrealized appreciation on
"in-the-money", unexercised options held at such date.
 
                AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
                            AND FY-END OPTION VALUES
 
<TABLE>
<CAPTION>
                                                                NUMBER OF
                                                               SECURITIES            VALUE OF
                                                               UNDERLYING           UNEXERCISED
                                                               UNEXERCISED         IN-THE-MONEY
                                                               OPTIONS AT           OPTIONS AT
                                                               FY-END (#)          FY-END($)(2)
                              SHARES                         ---------------    -------------------
                           ACQUIRED ON         VALUE          EXERCISABLE/         EXERCISABLE/
            NAME           EXERCISE (#)    REALIZED($)(1)     UNEXERCISABLE        UNEXERCISABLE
           ------          ------------    --------------    ---------------    -------------------
    <S>                       <C>             <C>            <C>                <C>
    Charles D. Miller         28,572          $500,901       424,203/232,775    $3,349,313/$927,403
    Philip M. Neal                --                --       150,408/112,950     1,255,183/ 460,725
    Kim A. Caldwell            2,800            50,312        46,750/ 47,950       362,141/ 180,772
    R. Gregory Jenkins         5,000            89,844       106,535/ 48,450       905,859/ 197,453
    Donald L. Thompson         4,000            71,875        40,350/ 23,350       305,356/  94,919
</TABLE>
 
- ---------------
 
(1) Market value of the common stock at the exercise date minus the exercise
    price of the options exercised. Amounts in this column represent the value
    realized by the named executive upon the exercise of stock options granted
    in prior years. All options had exercise prices equal to the market price of
    the Company's stock on the date the options were granted, and vested on the
    basis of the executive's continued employment with the Company. Thus, the
    amount realized upon exercise of the options resulted directly from
    appreciation in the Company's stock price during the executives' tenure with
    the Company.
 
(2) Market value of the common stock at December 31, 1993 minus the exercise
    price of "in-the-money" options.
 
LONG-TERM INCENTIVE PLAN AWARDS
 
     Under the LTIP, key executives recommended by the Company's Chief Executive
Officer and designated by the Compensation Committee of the Board of Directors
(the "Committee") are eligible to receive annual grants of stock options and to
earn a deferred cash incentive award based on the financial performance of the
Company and, in some cases, its business units. Participants in the LTIP are
eligible to earn a deferred cash incentive award after the end of each
three-year performance cycle. Option grants pursuant to the LTIP are made under
the 1990 Plan.
 
                                       11
<PAGE>   14
 
     The following table shows, for each of the named executive officers, the
estimated future payouts, if any, under the LTIP for the performance cycle which
began in 1993. Payment of awards for this cycle to Messrs. Miller and Neal are
contingent upon stockholder approval of the LTIP (see Proxy Item 4). Threshold
amounts are the minimum amounts which could be paid under the LTIP and assume
that the minimum level of performance is achieved with respect to only one of
the two performance objectives (described in Proxy Item 4) during the
performance cycle. If such performance is not achieved, amounts would be zero.
In addition, maximum awards would not be paid unless the Company achieved 100%
of each of its performance objectives for the cycle and the cumulative
shareholder return of the Company's common stock for the performance cycle
exceeded the median cumulative shareholder return of the Peer Group (described
under "Stockholder Return Performance" on page 20) over the same period by 12.5
percentage points (which would put the Company at approximately the 90th
percentile of the Peer Group). The determination of cash payouts, if any, under
the LTIP for the performance cycle which began in 1991 and ended in 1993 is not
expected to be made until the second quarter of 1994.
 
          LONG-TERM INCENTIVE PLANS -- AWARDS IN LAST FISCAL YEAR (1)
 
<TABLE>
<CAPTION>
                                                                          ESTIMATED FUTURE PAYOUT UNDER
                          NUMBER OF SHARES,      PERFORMANCE OR        NON-STOCK PRICE BASED PLANS (3)(4)
                           UNITS OR OTHER      OTHER PERIOD UNTIL    ---------------------------------------
                               RIGHTS            MATURATION OR       THRESHOLD       TARGET        MAXIMUM
          NAME                   (#)               PAYOUT (2)           ($)           ($)            ($)
         ------           -----------------    ------------------    ---------      --------      ----------
<S>                             <C>                  <C>             <C>            <C>           <C>
Charles D. Miller                --                  3 years         $ 206,276      $589,360      $1,326,060
Philip M. Neal                   --                  3 years         $ 130,592      $373,120      $  839,520
Kim A. Caldwell                  --                  3 years         $  83,109      $237,440      $  534,240
R. Gregory Jenkins               --                  3 years         $  79,296      $226,416      $  509,436
Donald L. Thompson               --                  3 years         $  79,200      $212,000      $  477,000
</TABLE>
 
- ---------------
 
(1) Each listed executive officer has been designated by the Committee as a
    participant in the LTIP for the performance cycle which began in 1993 and is
    eligible to receive a deferred cash incentive award after the end of that
    cycle of a percentage of his base salary in effect at the end of the
    performance cycle. The threshold (minimum), target and maximum awards are 28
    percent, 80 percent and 180 percent of the executive's base salary,
    respectively. The amount of the executive's award will depend on the
    Company's actual performance during the performance cycle versus the
    pre-established performance objectives. See Proxy Item 4 for a more detailed
    description of the LTIP.
 
(2) The performance cycle began on January 1, 1993 and ends on December 31,
    1995.
 
(3) Estimated future payouts under the LTIP are calculated using projected
    salaries for the executive officers at December 31, 1995, the end of the
    performance cycle.
 
(4) Upon a "change of control" (as defined in the LTIP) of the Company, each
    executive will be entitled to receive a cash payment equal to his target
    award based on his annual base salary rate in effect at the time of the
    change of control. However, no such payment will be made to the extent that
    the payment would be subject to the excise tax under Section 4999 of the
    Internal Revenue Code.
 
                                       12
<PAGE>   15
 
RETIREMENT PLAN
 
     The table set forth below illustrates representative retirement benefits
for various compensation levels and service periods for employees under the
Retirement Plan for Employees of Avery Dennison Corporation (the "Retirement
Plan").
 
                             PENSION PLAN TABLE(1)
 
<TABLE>
<CAPTION>
                                                        YEARS OF SERVICE(2)
                                     ---------------------------------------------------------
          REMUNERATION (2)(3)          15          20          25           30           35            
          -------------------        -------     -------     -------     --------     --------
    <S>                              <C>         <C>         <C>         <C>          <C>
    $200,000                         $50,911     $67,881     $84,851     $101,821     $118,791*
    $250,00 and above                $58,486     $77,982     $97,477     $116,973*    $136,468*
</TABLE>
 
- ---------------
 
 *  For the plan year beginning December 1, 1992, amount is subject to annual
    pension limitation of $115,641 imposed under Section 415 of the Internal
    Revenue Code.
 
(1) Amounts shown assume payment in the form of a straight life annuity, level
    compensation, and are not subject to deductions for Social Security payments
    or other offsets. Amounts shown do not include estimated benefits under the
    Company's Supplemental Executive Retirement Plan described below.
 
(2) Compensation covered by the Retirement Plan for each of the individuals
    listed in the table on page 9 is the sum of the 1993 salary as shown in the
    third column in that table and the 1992 bonus (which was paid in 1993) as
    shown in the fourth column in that table, less amounts deferred at the
    election of executive officers under the Company's deferred compensation
    plans and the Company's Employee Savings Plan. Such covered compensation for
    Messrs. Miller, Neal, Caldwell, Jenkins and Thompson is $851,339, $581,333,
    $267,385, $244,767 and $280,194, respectively. Full years of credited
    service under the Retirement Plan for these individuals are as follows:
    Charles D. Miller, 28 years; Philip M. Neal, 18 years; Kim A. Caldwell, 19
    years; R. Gregory Jenkins, 19 years; and Donald L. Thompson, 19 years.
 
(3) For the plan year beginning December 1, 1992, compensation used to determine
    annual benefit accruals under the Retirement Plan was limited under the
    Internal Revenue Code to the first $228,860 of covered compensation.
 
     Benefits under the Company's Retirement Plan are coordinated with benefits
from the Stock Holding and Retirement Enhancement Plan (the "SHARE Plan"), a
leveraged employee stock ownership plan. Under this arrangement, the pension
benefit to which an employee would otherwise be entitled under the Retirement
Plan ("basic pension benefit") is provided first under the SHARE Plan and then,
to the extent necessary, under the Retirement Plan. If the sum of the Retirement
Plan benefit accrued before adoption of the SHARE Plan and the SHARE Plan
benefit exceeds the basic pension benefit, the employee receives the higher
benefit.
 
     The Supplemental Executive Retirement Plan (the "SERP"), adopted in 1983,
is designed to provide its participants with additional incentives to further
the Company's growth and development and as an inducement to remain in its
service. Participants designated by the Compensation Committee of the Board of
Directors are offered benefits under this plan to supplement those to which they
may be entitled at the time of their retirement. The Compensation Committee has
designated Charles D. Miller as a participant in this plan. Mr. Miller's
participation has been set to commence upon his retirement at or after age 65 at
a benefit level which, when added to the benefits to which he will be entitled
from the Retirement Plan and the SHARE Plan at the time of his retirement,
Company contributions to the Employee Savings Plan and Social Security, will
equal 62.5% of his final three-year average compensation, plus an additional
0.5% of such compensation for each year of employment after age 65 (or during
which termination compensation payments under his October 24, 1990 agreement
with the Company are being made). Assuming retirement at age 70, and certain
modest increases in compensation over the next five years, Mr. Miller's
estimated annual retirement benefit under the SERP would be $530,000. Survivor
and disability benefits are also payable under the SERP under certain
circumstances. The cost of benefits payable under the SERP will be recovered
from the proceeds of life insurance purchased by the Company if assumptions made
as to life expectancy, policy dividends, and other factors are realized.
 
                                       13
<PAGE>   16
 
OTHER INFORMATION
 
     On October 24, 1990, the Company entered into an agreement with Mr. Miller,
replacing Mr. Miller's substantially similar 1982 agreement with the Company.
The new agreement provides that if Mr. Miller's employment with the Company is
terminated for any reason other than cause, retirement at or after age 70 or
voluntary resignation or following a "change of control" of the Company (as
defined in the agreement), the Company must for three years thereafter or until
he reaches age 70, whichever first occurs, pay Mr. Miller (or his beneficiary,
should he die before all such payments have been made) annual termination
compensation equal to the highest compensation (salary plus bonus) paid to him
in any of the three previous years (half of his average annual compensation over
this period for disability termination) and continue coverage during such period
for Mr. Miller, and to the extent possible for his spouse, under existing life,
accident, medical and dental plans. Amounts to which Mr. Miller would be
entitled under this agreement are reduced to the extent of any compensation he
earns from any new employment. If he dies while receiving disability termination
payments, or if his employment is terminated by death, his spouse will be
entitled to receive such disability termination payments, as well as medical and
dental benefits, until her death or September 1, 1997, whichever first occurs.
Following a change of control, payments to which Mr. Miller would otherwise be
entitled under other plans on account of a change of control are to be limited
to an aggregate amount equal to 2.99 times the "base amount" as defined in
Section 280G of the Internal Revenue Code of 1986 (the "Code"). If Mr. Miller's
employment is terminated for any reason other than cause, he will be entitled to
purchase the Company automobile, if any, then being provided for his use at the
depreciated book value thereof, and to have assigned to him at no cost (although
Mr. Miller must reimburse the Company for the cash value of the policy, if any),
and with no apportionment of prepaid premiums, any assignable insurance policy
then owned by the Company relating specifically to him (paid up to age 70).
 
     On October 23, 1990, Mr. Neal entered into an agreement with the Company
substantially the same as that of Mr. Miller described above, except (i) Mr.
Neal receives no benefits from the Company except those provided under other
Company plans under the agreement if his employment is terminated by death or
disability, (ii) the period of compensation following termination other than for
cause, voluntary resignation or retirement (at or after age 65) or following a
change of control is 18 months or until age 65, whichever first occurs, (iii)
Mr. Neal must use his best efforts to secure new employment following
termination and compensation earned from such employment offsets payments due
under this agreement, and (iv) following a change of control Mr. Neal's rights
will be governed by the Company's Executive Employment Security Policy described
below, instead of this agreement.
 
     Messrs. Neal and Jenkins have been designated by the Compensation Committee
as participants under the Company's Executive Employment Security Policy (the
"Policy"). The Policy provides that if within three years of a "change of
control" of the Company, as defined in the Policy, the employment of an officer
is terminated for reasons other than cause, death, disability, normal retirement
at or after age 65 or voluntary resignation (except for resignation following a
reduction in status or compensation), the officer will be entitled to receive,
for a period of one, two or three years, depending on length of service (but in
no event after the officer's 65th birthday), monthly termination indemnity
payments equal to one-twelfth of the highest annual compensation (salary plus
bonus) paid to such officer within the previous three years. During this period
the officer and his spouse are entitled to the benefits provided under the
Company's then existing life, accident, medical and dental insurance plans,
reduced to the extent they are provided by another employer or under another
group plan, and to the benefit of continued accrual of benefits provided under
the Company's Retirement Plan. During this period the officer must use his best
efforts to secure new employment, and termination indemnity payments will be
reduced by half the amount of any compensation he receives from new employment.
Messrs. Caldwell and Thompson have been designated by the Compensation Committee
as participants under the Company's new Executive Employment Security Policy
adopted by the Company in 1985. This policy is in all respects identical to the
Policy except that it prohibits participants from receiving termination
compensation in excess of an amount which would subject such compensation to the
excise tax provided in Section 4999 of the Code.
 
     Section 16(a) of the 1934 Act requires the Company's officers and
directors, and persons who own more than ten percent of a registered class of
the Company's equity securities (collectively, "Insiders"), to file
 
                                       14
<PAGE>   17
 
initial reports of ownership and reports of changes in ownership with the
Securities and Exchange Commission (the "SEC") and the New York Stock Exchange.
Insiders are required by SEC regulations to furnish the Company with copies of
all Section 16(a) forms they file. To the Company's knowledge, based solely on
its review of the copies of such reports furnished to the Company and written
representations from certain Insiders that no other reports were required for
such Insiders, the Company believes that, during the 1993 fiscal year, all
Section 16(a) filing requirements applicable to Insiders were complied with,
except that one report, covering two transactions, was filed late by Mr. Wayne
H. Smith.
 
                        REPORT OF COMPENSATION COMMITTEE
 
     The Committee has furnished the following report on executive compensation.
 
OVERALL POLICY
 
     The Company's executive compensation program is designed to be closely
linked to Company performance and returns to stockholders. To this end, the
Company developed several years ago an overall compensation strategy and
specific compensation plans that tie a significant portion of executive
compensation to the Company's success in meeting specified performance goals and
to appreciation in the Company's stock price. The overall objectives of this
strategy are to attract and retain the best possible executive talent, to
motivate these executives to achieve the goals inherent in the Company's
business strategy, to link executive and stockholders interests through equity
based plans and finally to provide a compensation package that recognizes
individual contributions as well as overall business results.
 
     Each year the Committee, which is comprised exclusively of non-employee
directors, conducts a full review of the Company's executive compensation
program. This review includes an assessment of the effectiveness of the
Company's compensation program and a comparison of the Company's executive
compensation and performance to comparable public corporations, including
companies within the Peer Group described under "Stockholder Return
Performance"). The Company retains from time to time the services of executive
compensation consultants to provide to the Company and the Committee comparative
data, benefit design advice and analysis of the cost of incentives provided.
 
     The Committee determines the compensation of the Company's 19 executive
officers, including the individuals whose compensation is detailed in this proxy
statement, and sets policies for and reviews the compensation awarded to another
approximately 40 highly compensated executives. This is designed to ensure
consistency throughout the executive compensation program. In reviewing the
individual performance of the 19 executive officers (other than Mr. Miller), the
Committee takes into account the detailed performance reviews and
recommendations of Mr. Miller.
 
     The key elements of the Company's executive compensation program consist of
base salary, annual bonus, stock options, and, for certain executives,
participation in the Company's LTIP. The Committee's policies with respect to
each of these elements, including the basis for the compensation paid and
awarded to Mr. Miller, the Company's Chairman and Chief Executive Officer, are
discussed below. In addition, while the elements of compensation described below
are considered separately, the Committee takes into account the full
compensation package afforded by the Company to the individual.
 
     The 1993 Omnibus Budget Reconciliation Act ("OBRA") became law in August
1993. Under the new law, income tax deductions of publicly-traded companies in
tax years beginning on or after January 1, 1994 may be limited to the extent
total compensation (including base salary, annual bonus, stock option exercises,
and non-qualified benefits) for certain executive officers exceeds $1 million
(less the amount of any "excess parachute payments" as defined in Section 280G
of the Code) in any one year. Under OBRA, the deduction limit does not apply to
payments which qualify as "performance-based." To qualify as
"performance-based," compensation payments must be based solely upon the
achievement of objective performance goals and made under a plan that is
administered by a committee of outside directors. In addition, the material
terms of the plan must be disclosed to and approved by stockholders, and the
compensation committee must certify that the performance goals were achieved
before payments can be made.
 
                                       15
<PAGE>   18
 
     The Committee intends to design the Company's compensation programs to
conform with the OBRA legislation and related regulations so that total
compensation paid to any employee will not exceed $1 million in any one year,
except for compensation payments which qualify as "performance-based." However,
the OBRA legislation is newly enacted and the Internal Revenue Service has not
yet promulgated final regulations interpreting it. Moreover, the Company may pay
compensation which is not deductible in limited circumstances when sound
management of the Company so requires. In furtherance of the Company's intention
to design compensation programs to conform with the OBRA legislation, the
Company is requesting that its stockholders approve certain amendments to the
1990 Plan (which was previously approved by stockholders) and approve the Senior
Executive Incentive Compensation Plan and the LTIP. See Proxy Items 2, 3 and 4.
 
BASE SALARIES
 
     Base salaries for new executive officers are initially determined by
evaluating the responsibilities of the position to be held and the experience of
the individual, and by reference to the competitive marketplace for executive
talent, including a comparison to base salaries for comparable positions at
other companies. The Company participates each year in two nationwide salary
surveys of between approximately 350 and 400 large public companies performed by
nationally recognized compensation consulting firms. The Committee uses the data
compiled from these surveys to assist it in establishing base salaries. In
general, base salaries for executives are targeted to a range that is within the
third quartile (the fourth quartile being the highest) of the compensation paid
by such other companies. In addition, in establishing salary levels within that
range, the Committee considers the competitiveness of the executives' entire
compensation package. For 1993, salary levels were within or below this range,
based on competitive salary data compiled in 1992 and updated for use in 1993.
 
     Annual salary adjustments are determined by evaluating the performance of
the Company and of each executive officer, reviewing base salaries for
comparable positions at other companies contained in the salary surveys
described above, and, for selected senior executives, including Mr. Miller,
comparing the total compensation packages of the executives, including base
salary, with those of the companies in the Peer Group described under
"Stockholder Return Performance". In addition, the Committee takes into account
any new responsibilities. In the case of executive officers with responsibility
for a particular business unit, such unit's financial results are also
considered. The Committee, where appropriate, also considers non-financial
performance measures. These include increases in market share, manufacturing
efficiency gains, and improvements in product quality, customer service, working
capital management, employee safety, relations with employees and leadership
development.
 
     With respect to the base salary granted to Mr. Miller in 1993, the
Committee took into account a comparison of base salaries of chief executive
officers of the other companies contained in the salary surveys described above;
the total compensation packages of the executives, including base salary, of the
companies in the Peer Group described under "Stockholder Return Performance" on
page 20; the Company's success in meeting several financial goals in 1992,
including return on sales ("ROS"), return on total capital ("ROTC") and earnings
per share ("EPS"); the performance of the Company's common stock; and the
assessment by the Committee of Mr. Miller's individual performance, including
his leadership with respect to the development of long-term business strategies
for the Company to improve its economic value, succession planning and
management continuity. The Committee also took into account the longevity of Mr.
Miller's service to the Company and its belief that Mr. Miller is an excellent
representative of the Company to the public by virtue of his stature in the
community and the industries in which the Company operates. Mr. Miller was
granted a base salary of $695,000 for 1993 (effective May 1993), an increase of
5.3% over his $660,000 base salary for 1992.
 
ANNUAL BONUS
 
     The Company's executive officers are eligible for an annual cash bonus.
Individual and corporate performance objectives are established at the beginning
of each year. Eligible executives are assigned threshold, target and maximum
bonus levels. The Company performance measure for bonus payments is based on
several financial goals, including ROS, ROTC and EPS. For executive officers
with responsibility for
 
                                       16
<PAGE>   19
 
a particular group, each of which consists of several business units, the
performance measure is based on the group's net income and ROTC. The Committee
weighs these financial goals very heavily. Each of the specified financial
performance measures is given approximately equal weight. In 1993, the Company
exceeded each of its threshold financial goals and achieved one of the three
targeted financial goals. In addition, each of the groups met or exceeded each
of its threshold financial goals. On a combined basis, none of the groups met
its targeted financial goals, although within each group, certain business units
either achieved or exceeded their targeted financial goals. The Committee also
considers the individual non-financial performance measures described above
under "Base Salaries" in determining bonuses, but to a much lesser extent than
the financial goals described above. However, no bonuses are payable to the
chief executive officer, chief operating officer or chief financial officer
unless the Company's pre-tax return on stockholders' equity exceeds a minimum
threshold and, in such event, the total of such executives' bonuses may not
exceed a specified percentage of the Company's pre-tax return on stockholders'
equity in excess of that minimum threshold.
 
     Based on the Company's performance described in the preceding paragraph,
Mr. Miller was awarded a bonus of $555,000, a 4.7% increase over the bonus paid
for 1992. In awarding this bonus, the Committee also considered Mr. Miller's
individual performance, including his leadership with respect to developing and
achieving the long-term strategic plan of the Company, succession planning and
management continuity, and Mr. Miller's total compensation package.
 
     Beginning in 1994, bonuses for Messrs. Miller and Neal will be determined
under the Company's new Senior Executive Incentive Compensation Plan, provided
that stockholders approve the plan at the Annual Meeting. For a description of
the plan, see Proxy Item 3.
 
STOCK OPTIONS
 
     Under the 1990 Plan, which was approved by stockholders and which is
proposed to be amended as described in Proxy Item 2, stock options are granted
to the Company's executive officers. In general, stock options are awarded to
executives in February of each year. The size of stock option awards is
determined by the Committee using a formula which takes into account competitive
compensation data and the executive's total cash compensation opportunity (base
salary and bonus opportunity). The formula does not take into account the amount
of stock options previously awarded to the executive officers although the
Committee may do so. In the event of poor Company or individual performance, the
Committee can elect not to award options or grant smaller options.
 
     Stock options are designed to align the interests of executives with those
of the stockholders. The Committee believes that significant equity interests in
the Company held by the Company's management align the interests of stockholders
and management. The Company recently adopted a stock ownership philosophy for
officers and directors which encourages each officer and director to achieve and
maintain certain specified levels of stock ownership during his or her tenure
with the Company. In furtherance of this philosophy, the Company maintains a
policy which limits the percentage of shares of the Company's common stock which
should be sold during each year.
 
     Stock options are granted with an exercise price equal to the market price
of the common stock on the date of grant and, for LTIP participants (including
the individuals whose compensation is detailed in this proxy statement), vest
over nine years and nine months, subject to accelerated vesting beginning three
years from the date of grant if the Company meets the ROTC test set forth in the
LTIP. Options for the rest of the Company's executives vest 25% per year over
four years. This approach is designed to promote the creation of stockholder
value over the long term since the full benefit of the compensation package
cannot be realized unless stock price appreciation occurs over a number of
years.
 
     In 1993, Mr. Miller received options to purchase 73,400 shares with an
exercise price of $25.75 per share. Mr. Miller now owns 155,575 shares of the
Company's common stock and, with the 1993 grant, holds options to purchase an
additional 656,978 shares, of which options to purchase 424,203 shares were
exercisable at December 31, 1993.
 
                                       17
<PAGE>   20
 
LTIP
 
     Under the LTIP, key executives recommended by the Company's Chief Executive
Officer and designated by the Committee are eligible to receive annual grants of
stock options and to earn a deferred cash incentive award based on the financial
performance of the Company and, in some cases, its business units. Participants
in the LTIP are eligible to earn a deferred cash incentive award after the end
of each three-year performance cycle. Option grants pursuant to the LTIP are
made under the 1990 Plan and are described above under "Stock Options".
 
     During 1993, the Committee designated each of the executive officers whose
compensation is detailed in this proxy statement, and certain other executives,
as participants in the LTIP for the performance cycle which began in 1993.
Payment of awards for this cycle to Messrs. Miller and Neal are contingent upon
stockholder approval of the LTIP (see Proxy Item 4). The determination of cash
payouts, if any, under the LTIP for the performance cycle begun in 1991 and
ended in 1993 is not expected to be made until the second quarter of 1994.
 
     Each of the most senior group of executives who is designated as a
participant in the LTIP (including Mr. Miller and the other executives whose
compensation is detailed in this proxy statement) ("Category I Participants") is
eligible to receive (after the end of the performance cycle (1995)) a deferred
cash incentive award of a percentage of his base salary in effect at the end of
the cycle. The threshold (i.e. minimum), target and maximum awards are 28
percent, 80 percent and 180 percent of the executive's base salary,
respectively. A portion of the award (a total of up to 80 percent of base
salary) is based on the Company's achievement of certain pre-established ROTC
and EPS objectives, each of which is given equal weight. The other portion of
the award (up to 100 percent of base salary) is based on the Company's
achievement of the total shareholder return test set forth in the LTIP, which is
based on the amount by which the cumulative total shareholder return (including
the reinvestment of dividends) of the Company's common stock over the three year
performance cycle exceeds the median cumulative shareholder return of the Peer
Group over the same period. However, the Committee may, in its discretion,
determine that the total shareholder return portion of the award will not be
payable if neither of the Company's EPS or ROTC threshold performance objectives
for the cycle has been met. The threshold award of 28 percent of base salary
will be earned if the Company meets at least 80 percent of either the ROTC or
the EPS objective. The target award of 80 percent of base salary will be earned
if the Company achieves 100 percent of each of the ROTC and EPS objectives. The
maximum award will only be earned if the Company achieves 100% of each of the
ROTC and EPS objectives and the cumulative shareholder return of the Company's
common stock for the performance cycle exceeds the median cumulative shareholder
return of the Peer Group by 12.5 percentage points (which would put the Company
at approximately the 90th percentile of the Peer Group).
 
     Participants other than Category I Participants ("Other Category
Participants") are divided into categories under the LTIP based on their
positions with the Company. Other Category Participants are eligible to receive
deferred cash incentive awards after the end of the performance cycle of up to a
maximum of either 30 percent or 60 percent of base salary, depending on the
category. Awards are based on the Company's achievement of certain
pre-established ROTC and EPS objectives and, in addition, for executives who are
responsible for a business unit, the unit's achievement of pre-established ROTC
and net income objectives. Threshold awards under the LTIP for Other Cagetory
Participants, ranging from 2.1 percent to 10.5 percent of base salary (depending
on the category), will be earned if at least 80 percent of one of the relevant
performance objectives is met. The target and maximum awards of 30 percent or 60
percent of base salary (depending on the category of the Other Category
Participant) will be earned if 100 percent of all objectives is achieved. In
addition, for Other Category Participants, the Committee may, in its discretion,
provide for deferred cash incentive awards in excess of the awards which would
be made based on the formulae contained in the LTIP.
 
                                       18
<PAGE>   21
 
CONCLUSION
 
     Through the programs described above, a very significant portion of the
Company's executive compensation is linked directly to individual and Company
performance and stock price appreciation. In 1993, as in previous years,
approximately 50% of the Company's executive compensation (over 50% for the
individuals listed in the table on page 9) consisted of these performance-based
variable elements. In the case of Mr. Miller, approximately 65% of his 1993
compensation consisted of performance-based variable elements. The Committee
intends to continue the policy of linking executive compensation to Company
performance and returns to stockholders, recognizing that the ups and downs of
the business cycle from time to time may result in an imbalance for a particular
period.
 
February 24, 1994                                      F. Daniel Frost, Chairman
                                                                   John C. Argue
                                                                Frank V. Cahouet
                                                                Richard M. Ferry
                                                                 Peter W. Mullin
                                                              Sidney R. Petersen
                                                          Lawrence R. Tollenaere
 
                                       19
<PAGE>   22
 
                         STOCKHOLDER RETURN PERFORMANCE
 
     As required by the rules of the Securities and Exchange Commission, the
following graph compares the Company's cumulative stockholder return on its
common stock, including the reinvestment of dividends, with the return on the
Standard & Poor's 500 Stock Index (the "S&P 500 Index") and the average return,
weighted by market capitalization, of a peer group of companies (the "Peer
Group"). In addition, the Company has included the median return of the Peer
Group in the graph because, under the Company's LTIP, Company performance is
measured against the performance of other companies using a percentile approach
in which each company is given equal weight regardless of its size. The Peer
Group is comprised of AMETEK, Inc., Avery Dennison Corporation, Ball
Corporation, Bemis Company, Inc., Boise Cascade Corporation, W.H. Brady Co.,
Cabot Medical Corporation, Champion International Corporation, A.T. Cross
Company, Deere & Company, The Dexter Corporation, Dover Corporation, Dresser
Industries, Inc., Echlin Inc., Engelhard Corporation, Ennis Business Forms,
Inc., Ethyl Corporation, Federal-Mogul Corporation, Ferro Corporation, H.B.
Fuller Company, The Actava Group Inc. (formerly Fuqua Industries, Inc.), The
B.F. Goodrich Company, W.R. Grace & Co., Harris Corporation, Harsco Corporation,
Hercules Incorporated, Hunt Manufacturing Co., Illinois Tool Works Inc., Imo
Industries Inc., James River Corporation of Virginia, Johnson Controls, Inc.,
Masco Corporation, Maytag Corporation, The Mead Corporation, Moore Corporation
Limited, Nashua Corporation, National Service Industries, Inc., Olin
Corporation, Pentair, Inc., Pittway Corporation, Premark International, Inc.,
Scott Paper Company, The Sherwin-Williams Company, The Standard Register
Company, Teledyne, Inc., Thomas & Betts Corporation, The Timken Company, Union
Carbide Corporation, Valhi, Inc., Wallace Computer Services, Inc., Westvaco
Corporation, and Witco Corporation. The stockholder return graph contained in
the Company's proxy statement for 1992 also included Engraph, Inc. in the Peer
Group. However, during 1993 Engraph, Inc. was acquired by Sonoco Products
Company, and, accordingly, the following graph does not include the results of
Engraph, Inc. for any of the periods presented.
 
                                       20
<PAGE>   23
 
               COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN(1)
                OF AVERY DENNISON, S&P 500 INDEX AND PEER GROUP,
                         WEIGHTED AVERAGE(2) AND MEDIAN
 
<TABLE>
<CAPTION>
                                                                         PEER GROUP
      MEASUREMENT PERIOD                                                 (WEIGHTED      PEER GROUP
    (FISCAL YEAR COVERED)       AVERY DENNISON       S&P 500 INDEX       AVERAGE)        (MEDIAN)
            <S>                      <C>                 <C>               <C>             <C>
            1988                     100                 100               100             100
            1989                     145                 132               114             109
            1990                      99                 128                91              85
            1991                     121                 166               122             111
            1992                     141                 179               141             136
            1993                     149                 197               174             147
</TABLE>
 
(1) Assumes $100 invested on December 31, 1988 in the stock of Avery Dennison,
    the S&P 500 Index and the Peer Group and that all dividends were reinvested.
 
(2) Weighted by market capitalization.
 
(3) On May 25, 1990, Avery International Corporation announced its agreement to
    merge with Dennison Manufacturing Company. The merger was completed on
    October 16, 1990.
 
     Stock price performance of the Company reflected in the above graph is not
necessarily indicative of future price performance.
 
          COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
     Peter W. Mullin, a member of the Committee, is the chairman and chief
executive officer and a director of MCG Insurance Services, Inc. ("MINC") and
PWM Insurance Services, Inc. ("PWM"), executive compensation and benefit
consultants and insurance agents. Mr. Mullin is also the majority stockholder of
MINC and the sole stockholder of PWM. During 1993, the Company paid insurance
companies premiums for life insurance placed by MINC and PWM in 1993 and prior
years in connection with various Company employee benefit plans. In 1993, the
insurance companies paid commissions to MINC and PWM in an aggregate amount of
approximately $499,500 for the placement and renewal of this insurance, in which
Mr. Mullin had direct and indirect interests approximating $420,500.
 
                                       21
<PAGE>   24
 
     Richard M. Ferry, a member of the Committee, is co-founder, president,
director and a principal stockholder of Korn/Ferry International ("Korn/Ferry"),
an executive search firm. During 1993, Korn/Ferry received an aggregate of
approximately $74,000 in payments from the Company for executive search
services, in which Mr. Ferry had an indirect interest approximating $14,000.
 
                                 VOTING SHARES
 
     Stockholders of record at the close of business on March 4, 1994, are
entitled to notice of, and to vote at, the Annual Meeting. There were 56,247,118
shares of common stock of the Company outstanding on March 4, 1994.
 
PRINCIPAL STOCKHOLDERS
 
     Whenever in this proxy statement information is presented as to "beneficial
ownership", please note that such ownership indicates only that the person
shown, directly or indirectly, has or shares with others the power to vote (or
to direct the voting of) or the power to dispose of (or to direct the
disposition of) such shares; he or she may or may not have any economic interest
in the shares. The reporting of information herein does not constitute an
admission that any such person is, for the purpose of Section 13 or 16 of the
1934 Act, the "beneficial owner" of the shares shown herein.
 
     To the knowledge of the Company, the following was the only person or group
who, as of December 31, 1993, owned beneficially 5% or more of the outstanding
common stock of the Company.
 
<TABLE>
<CAPTION>
                         NAME AND ADDRESS                             NUMBER OF SHARES      PERCENT
                        OF BENEFICIAL OWNER                          BENEFICIALLY OWNED     OF CLASS
                        -------------------                          ------------------     --------
<S>                                                                       <C>                 <C>
R. Stanton Avery...................................................       2,826,699(1)        5.03%
  150 No. Orange Grove Blvd.
  Pasadena, CA 91103
Cooke & Bieler, Inc................................................       2,850,520(2)        5.10%
  1700 Market, Suite 3222
  Philadelphia, PA 19103
</TABLE>
 
- ---------------
 
(1) Refer to the table on page 5 for details of Mr. Avery's beneficial
    ownership.
 
(2) Based on information contained in the Schedule 13G of Cooke & Bieler, Inc.
    for the period ending December 31, 1993.
 
     The Company's Employee Savings Plan and SHARE Plan, and the Dennison
Manufacturing Company Bargaining Unit Employee Stock Ownership Plan
(collectively, the "Plans") together owned a total of 6,424,613 shares of
Company common stock on December 31, 1993, or 11.43% of Common Stock then
outstanding. Although the Company is the Administrator of the Plans, each plan
was established and is administered to achieve the different purposes for which
it was created for the exclusive benefit of its participants, and employees
participating in the Plans are entitled to vote all shares allocated to their
accounts. Accordingly, such plans do not constitute a "group" within the meaning
of Section 13(d) of the 1934 Act.
 
   THE 1990 STOCK OPTION AND INCENTIVE PLAN FOR KEY EMPLOYEES (PROXY ITEM 2)
 
PROPOSED AMENDMENTS
 
     Upon the recommendation of the Committee, the Board of Directors has
adopted, subject to shareholder approval, the following amendments to the 1990
Plan:
 
     1.  an increase of 2,750,000 in the number of shares of Common Stock
         authorized for issuance under the 1990 Plan; and
 
     2.  the addition of an annual maximum limitation of 200,000 on the number
         of shares subject to options which may be granted to any individual
         employee under the 1990 Plan.
 
                                       22
<PAGE>   25
 
DESCRIPTION OF THE 1990 PLAN
 
     In January 1990 the Company's Board of Directors adopted the 1990 Plan and
in March 1990 the stockholders approved it. In February 1991, the Board of
Directors adopted certain amendments to the 1990 Plan which were approved by the
stockholders in March 1991. The 1990 Plan succeeds the Company's 1988 Stock
Option and Stock Appreciation Rights Plan for Key Employees ("1988 Plan"), which
covered 4,000,000 shares of the Company's Common Stock. The 1988 Plan was
adopted by the Board of Directors and then approved by the stockholders in March
1988 as a successor to the expired 1973 Amended Stock Option and Stock
Appreciation Rights Plan ("1973 Plan").
 
     The principal purposes of the 1990 Plan are to provide incentives for
officers and key employees of the Company and its subsidiaries through granting
of options under the 1990 Plan, thereby stimulating their personal and active
interest in the Company's development and financial success, and inducing them
to remain in the Company's employ. Options granted pursuant to the Company's
LTIP are granted under the 1990 Plan (see Proxy Item 4 for a description of the
LTIP).
 
     Under the 1990 Plan, not more than 5,200,000 shares of Common Stock (or
their equivalent in other equity securities) are authorized for issuance upon
exercise of options and stock appreciation rights ("SAR's") under the 1973 Plan
and the 1988 Plan and stock options, SAR's and other awards under the 1990 Plan.
As of December 31, 1993, a total of 3,946,322 shares were subject to outstanding
stock options held by approximately 400 officers and key employees under the
1990 Plan, the 1988 Plan and the 1973 Plan. Assuming that all outstanding
options are exercised, 207,656 shares remained available for the grant of new
stock options, SAR's, restricted stock, dividend equivalents, performance awards
and stock payments under the 1990 Plan as of December 31, 1993. In addition, on
February 24, 1994, the Committee granted a total of 659,000 options under the
1990 Plan, subject to stockholder approval of an increase in the number of
shares covered by the 1990 Plan. The proposed amendment to the 1990 Plan would
increase the number of shares covered by the 1990 Plan by 2,750,000 shares. On
February 28, 1994, the closing price of a share of the Company's Common Stock on
the New York Stock Exchange Composite Tape was $30 1/4.
 
     The shares available under the 1990 Plan upon exercise of stock options,
SAR's and other awards, and issuance as restricted stock, may be either
previously unissued shares or issued shares which have been repurchased by the
Company, and may be equity securities of the Company other than Common Stock.
The 1990 Plan provides for appropriate adjustments in the number and kind of
shares subject to the 1990 Plan and to outstanding grants thereunder in the
event of a stock split, stock dividend or certain other types of
recapitalizations, including restructuring.
 
     If any portion of a stock option, SAR or other award terminates or lapses
unexercised, or is cancelled upon grant of a new option, SAR or other award
(which may be at a higher or lower exercise price than the option, SAR or other
award so cancelled), or if restricted stock is repurchased by the Company, the
shares which were subject to the unexercised portion of such option, SAR or
other award, or the restricted stock repurchased, will continue to be available
for issuance under the 1990 Plan.
 
     The principal features of the 1990 Plan are summarized below, but the
summary is qualified in its entirety by reference to the 1990 Plan itself.
Copies of the 1990 Plan will be available at the Annual Meeting and can also be
obtained by making written request of the Company's Secretary.
 
  ADMINISTRATION
 
     The 1990 Plan is administered by the Committee, which consists of at least
three members of the Board, none of whom is an officer or employee of the
Company. The Committee is authorized to select from among the eligible employees
the individuals to whom options, SAR's, restricted stock purchase rights and
other awards are to be granted and to determine the number of shares to be
subject thereto and the terms and conditions thereof, consistent with the 1990
Plan. The Committee is also authorized to adopt, amend and rescind rules
relating to the administration of the 1990 Plan.
 
     The 1990 Plan also authorizes the Committee to delegate all or specified
administrative duties and authority, except the authority to make grants or
awards, to the Chief Executive Officer or the Secretary of the
 
                                       23
<PAGE>   26
 
Company, or both. In addition, the Committee may in its discretion grant to the
Chief Executive Officer of the Company authority to make grants or awards under
the 1990 Plan to employees other than executive officers, subject to such
limitations as the Committee may impose.
 
  PAYMENT FOR SHARES
 
     The exercise or purchase price for all options, SAR's, restricted stock and
other rights to acquire Company Common Stock, together with any applicable tax
required to be withheld, must be paid in full in cash at the time of exercise or
purchase or may, with the approval of the Committee, be paid in whole or in part
in Common Stock of the Company owned by the optionee and having a fair market
value on the date of exercise equal to the aggregate exercise price of the
shares so to be purchased. The Committee may also provide, in the terms of an
option or other right, that the purchase price may be payable within thirty days
after the date of exercise. The Committee may also authorize other lawful
consideration to be applied to the exercise or purchase price of an award. This
may also include services rendered, or the difference between the exercise price
of presently exercisable options and the fair market value of the Common Stock
covered by such options on the date of exercise.
 
  AMENDMENT AND TERMINATION
 
     Amendments of the 1990 Plan to increase the number of shares as to which
options, SAR's, restricted stock and other awards may be granted (except for
adjustments resulting from stock splits, etc.) require the approval of the
Company's stockholders. In all other respects the 1990 Plan can be amended,
modified, suspended or terminated by the Board of Directors, unless such action
would otherwise require stockholder approval as a matter of applicable law,
regulation or rule. Amendments of the Plan will not, without the consent of the
participant, affect such person's rights under an award previously granted,
unless the award itself otherwise expressly so provides. No termination date is
specified for the 1990 Plan.
 
  ELIGIBILITY
 
     Options, SAR's restricted stock and other awards under the 1990 Plan may be
granted to individuals who are then officers or other employees of the Company
or any of its present or future subsidiaries (as defined in Section 425 of the
Code) and who are determined by the Committee to be key employees. Approximately
210 officers and other employees are eligible to participate in the 1990 Plan.
More than one option, SAR, restricted stock grant or other award may be granted
to a key employee, but the aggregate fair market value (determined at the time
of grant) of shares with respect to which an Incentive Stock Option is first
exercisable by an optionee during any calendar year cannot exceed $100,000.
 
  AWARDS UNDER THE 1990 PLAN
 
     The 1990 Plan provides that the Committee may grant or issue stock options,
SAR's, restricted stock, dividend equivalents, performance awards, stock
payments and other stock related benefits, or any combination thereof. Each
grant or issuance will be set forth in a separate agreement with the person
receiving the award and will indicate the type, terms and conditions of the
award.
 
     Nonqualified stock options ("NQSO's") will provide for the right to
purchase Common Stock at a specified price which may be less than fair market
value on the date of grant (but not less than par value), and usually will
become exercisable in installments after the grant date. NQSO's may be granted
for any reasonable term.
 
     Incentive stock options, if granted, will be designed to comply with the
provisions of the Code and will be subject to restrictions contained in the
Code, including exercise prices equal to at least 100% of fair market value of
Common Stock on the grant date and a ten year restriction on their term, but may
be subsequently modified to disqualify them from treatment as an incentive stock
option.
 
     Restricted stock may be sold to participants at various prices (but not
below par value) and made subject to such restrictions as may be determined by
the Committee. Restricted stock, typically, may be repurchased
 
                                       24
<PAGE>   27
 
by the Company at the original purchase price if the conditions or restrictions
are not met. In general, restricted stock may not be sold, or otherwise
transferred or hypothecated, until restrictions are removed or expire.
Purchasers of restricted stock, unlike recipients of options, will have voting
rights and will receive dividends prior to the time when the restrictions lapse.
 
     Stock appreciation rights may be granted in connection with stock options
or other awards, or separately. SAR's granted by the Committee in connection
with stock options or other awards typically will provide for payments to the
holder based upon increases in the price of the Company's Common Stock over the
exercise price of the related option or other awards, but alternatively may be
based upon criteria such as book value. There are no restrictions specified in
the 1990 Plan on the exercise of SAR's or the amount of gain realizable
therefrom, although they can be imposed by the Committee in the SAR agreements.
The Committee may elect to pay SAR's in cash or in Common Stock or in a
combination of cash and Common Stock.
 
     Dividend equivalents may be credited to a participant in the 1990 Plan.
They represent the value of the dividends per share paid by the Company,
calculated with reference to the number of shares covered by the stock options,
SAR's or other awards held by the participant.
 
     Performance awards may be granted by the Committee on an individual or
group basis. Generally, these awards will be based upon specific agreements and
may be paid in cash or in Common Stock or in a combination of cash and Common
Stock. Performance awards may include "phantom" stock awards that provide for
payments based upon increases in the price of the Company's Common Stock over a
predetermined period. Performance awards may also include bonuses which may be
granted by the Committee on an individual or group basis and which may be
payable in cash or in Common Stock or in a combination of cash and Common Stock.
 
     Stock payments may be authorized by the Committee in the form of shares of
Common Stock or an option or other right to purchase Common Stock as part of a
deferred compensation arrangement in lieu of all or any part of compensation,
including bonuses, that would otherwise be payable to a key employee in cash.
 
  MISCELLANEOUS PROVISIONS
 
     Options and other rights to acquire Common Stock of the Company granted
under the 1990 Plan may provide for their termination upon dissolution or
liquidation of the Company, the merger or consolidation of the Company into
another corporation, the acquisition by another corporation of all or
substantially all of the Company's assets, or the acquisition by another
corporation of 80% or more of the Company's then outstanding voting stock; but
in such event the Committee may also give optionees and other grantees the right
to exercise their outstanding options or rights in full during some period prior
to such event, even though the options or rights have not yet become fully
exercisable. Options and other rights granted under the 1990 Plan currently
provide that in the event of a "change of control" of the Company (as defined in
the option or grant agreement) all previously unexercisable options and rights
become immediately exercisable unless such options and rights, or portions
thereof, are determined by the Committee to constitute, when exercised, "excess
parachute payments" (as defined in Section 280G of the Code).
 
     The 1990 Plan specifies that the Company may make loans to Plan
participants to enable them to exercise options, purchase shares or realize the
benefits of other awards granted under the Plan. The terms and conditions of
such loans, if any are made, are to be set by the Committee.
 
     In consideration of the granting of a stock option, SAR, dividend
equivalent, performance award or right to purchase restricted stock, the
employee must agree in the written agreement embodying such award to remain in
the employ of the Company or a subsidiary of the Company for at least one year
after the award is granted.
 
     Subject to the respective option agreements, stock options cannot be
exercised after one year from the date the optionee's employment terminates by
reason of death or disability, nor more than two years after retirement on or
after reaching age 55. Option agreements may also provide for immediate
termination in the event the optionee terminates employment in violation of any
employment agreement or is discharged for good cause.
 
                                       25
<PAGE>   28
 
     No option, SAR or other right granted under the 1990 Plan may be assigned
or transferred by the optionee, except by will or the laws of intestate
succession. During the lifetime of the holder of any option or right, the option
or right may be exercised only by the holder, or his guardian or legal
representative.
 
     The Company requires participants to discharge withholding tax obligations
in connection with the exercise of any option or other right granted under the
1990 Plan, or the lapse of restrictions on restricted stock, as a condition to
the issuance or delivery of stock or payment of other compensation pursuant
thereto. Shares held by or to be issued to a participant may also be used to
discharge tax withholding obligations related to exercise of options or receipt
of other awards, subject to the discretion of the Committee to disapprove such
use. In addition, the Committee may grant to employees a cash bonus in the
amount of any tax related to awards.
 
  FEDERAL INCOME TAX CONSEQUENCES
 
     The tax consequences of the 1990 Plan under current federal law are
summarized in the following discussion which deals with the general tax
principles applicable to the 1990 Plan, and is intended for general information
only. In addition, the tax consequences described below are subject to the
limitation of OBRA, discussed below under "Reasons for Amendments." Alternative
minimum tax and state and local income taxes are not discussed, and may vary
depending on individual circumstances and from locality to locality.
 
     Nonqualified Stock Options. For Federal income tax purposes, the recipient
of NQSO's granted under the 1990 Plan will not have taxable income upon the
grant of the option, nor will the Company then be entitled to any deduction.
Generally, upon exercise of NQSO's the optionee will realize ordinary income,
and the Company will be entitled to a deduction, in an amount equal to the
difference between the option exercise price and the fair market value of the
stock at the date of exercise. An optionee's basis for the stock for purposes of
determining his gain or loss on his subsequent disposition of the shares
generally will be the fair market value of the stock on the date of exercise of
the NQSO.
 
     Incentive Stock Options. There is no taxable income to an employee when an
ISO is granted to him or when that option is exercised; however, the amount by
which the fair market value of the shares at the time of exercise exceeds the
option price will be an "item of tax preference" for the optionee. Gain realized
by an optionee upon sale of stock issued on exercise of an ISO is taxable at
capital gains rates, and no tax deduction is available to the Company, unless
the optionee disposes of the shares within two years after the date of grant of
the option or within one year of the date the shares were transferred to the
optionee. In such event the difference between the option exercise price and the
fair market value of the shares on the date of the option's exercise will be
taxed at ordinary income rates, and the Company will be entitled to a deduction
to the extent the employee must recognize ordinary income. An ISO exercised more
than three months after an optionee's retirement from employment, other than by
reason of death or disability, will be taxed as an NQSO, with the optionee
deemed to have received income upon such exercise taxable at ordinary income
rates. The Company will be entitled to a tax deduction equal to the ordinary
income, if any, realized by the optionee.
 
     Stock Appreciation Rights. No taxable income is realized upon the receipt
of an SAR, but upon exercise of the SAR the fair market value of the shares (or
cash in lieu of shares) received must be treated as compensation taxable as
ordinary income to the recipient in the year of such exercise. The Company will
be entitled to a deduction for compensation paid in the same amount which the
recipient realized as ordinary income.
 
     Restricted Stock. Unless an election is made under Section 83(b) of the
Code, an employee to whom restricted stock is issued will not have taxable
income upon issuance and the Company will not then be entitled to a deduction.
However, when restrictions on shares of restricted stock lapse, such that the
shares are no longer subject to repurchase by the Company, the employee will
realize ordinary income and the Company will be entitled to a deduction in an
amount equal to the fair market value of the shares at the date such
restrictions lapse, less the purchase price therefor. If an election is made
under Section 83(b), the employee will realize ordinary income at the date of
issuance equal to the difference between the fair market value of the shares at
that date less the purchase price therefor and the Company will be entitled to a
deduction in the same amount.
 
                                       26
<PAGE>   29
 
     Dividend Equivalents. A recipient of a dividend equivalent award will not
realize taxable income at the time of grant, and the Company will not be
entitled to a deduction at that time. When a dividend equivalent is paid, the
participant will recognize ordinary income, and the Company will be entitled to
a corresponding deduction.
 
     Performance Awards. A participant who has been granted a performance award
will not realize taxable income at the time of grant, and the Company will not
be entitled to a deduction at that time. When an award is paid, whether in cash
or Common Stock, the participant will have ordinary income, and the Company will
be entitled to a corresponding deduction.
 
     Stock Payments. A participant who receives a stock payment in lieu of a
cash payment that would otherwise have been made will be taxed as if the cash
payment has been received, and the Company will have a deduction in the same
amount.
 
     Deferred Compensation. Participants who defer compensation generally will
recognize no income, gain or loss for federal income tax purposes when
nonqualified stock options are granted in lieu of amounts otherwise payable, and
the Company will not be entitled to a deduction at that time. When and to the
extent options are exercised, the ordinary rules regarding nonqualified stock
options outlined above will apply.
 
REASONS FOR AMENDMENTS
 
     The 1990 Plan currently provides that 5,200,000 shares of Common Stock (or
their equivalent in other equity securities) are authorized for issuance. As of
December 31, 1993, approximately 207,656 shares remained available for future
awards. Also on that date, options held by approximately 400 officers and key
employees and covering approximately 3,946,322 shares were outstanding under the
1973 Plan, the 1988 Plan and the 1990 Plan, of which approximately 2,331,371
were exercisable. The Board of Directors has determined that it is advisable to
continue to provide stock-based incentive compensation to the Company's key
employees, thereby continuing to align the interests of such employees with
those of the stockholders, and that awards under the 1990 Plan are an effective
means of providing such compensation. On February 24, 1994, the Board of
Directors granted options covering a total of 659,000 shares, subject to
stockholder approval of an amendment to the 1990 Plan to increase the number of
shares authorized for issuance. In addition, in order to continue to grant
stock-based incentive compensation in the future, it is necessary to increase
the number of shares available for issuance under the 1990 Plan. Therefore, the
Board recommends that 2,750,000 additional shares of Common Stock be reserved
under the 1990 Plan for issuance on exercise of options and other awards.
 
     Under OBRA, which became law in August 1993, income tax deductions of
publicly-traded companies may be limited to the extent total compensation
(including base salary, annual bonus, stock option exercises and non-qualified
benefits paid in 1994 and thereafter) for certain executive officers exceeds $1
million (less the amount of any "excess parachute payments" as defined in
Section 280G of the Code) in any one year. However, under OBRA, the deduction
limit does not apply to qualified "performance-based" compensation established
by an independent compensation committee which is adequately disclosed to, and
approved by, stockholders. In particular, stock options and stock appreciation
rights will satisfy the performance-based exception if the awards are made by a
qualifying compensation committee, the plan sets the maximum number of shares
that can be granted to any particular employee within a specified period and the
compensation is based solely on an increase in the stock price after the grant
date (i.e., the option exercise price is equal to or greater than the fair
market value of the stock subject to the award on the grant date).
 
     It is the Company's policy generally to design the Company's compensation
programs to conform with the OBRA legislation and related regulations so that
total compensation paid to any employee will not exceed $1 million in any one
year, except for compensation payments in excess of $1 million which qualify as
"performance-based". Accordingly, the Board of Directors is asking stockholders
to approve an amendment to the 1990 Plan to provide for an annual maximum
limitation of 200,000 on the number of shares subject to options which may be
granted to any individual employee under the 1990 Plan, which limitation is
based upon the recommendation of the Company's compensation consultants. The
Company intends to comply with other requirements of the performance-based
compensation exclusion under OBRA, including option pricing
 
                                       27
<PAGE>   30
 
requirements and requirements governing the administration of the 1990 Plan (as
well as the plans which are set forth in Proxy Items 3 and 4 below), so that,
upon stockholder approval of the 1990 Plan (and such other plans), the
deductibility of compensation paid to top executives thereunder are not expected
to be disallowed.
 
     The proposed amendments will not affect the Federal income tax consequences
associated with the 1990 Plan except as noted above.
 
REQUIRED VOTE FOR APPROVAL AND RECOMMENDATION OF THE BOARD OF DIRECTORS
 
     The affirmative vote of a majority of the shares present or represented and
entitled to vote at the Annual Meeting is required to approve these amendments
to the 1990 Plan. Your Board of Directors recommends a vote FOR approval of the
1990 Plan amendments.
 
        THE SENIOR EXECUTIVE INCENTIVE COMPENSATION PLAN (PROXY ITEM 3)
 
DESCRIPTION OF THE BONUS PLAN
 
     In January 1994, the Committee approved a new Senior Executive Incentive
Compensation Plan (the "Bonus Plan"), subject to stockholder approval, as part
of the Company's policy to design the Company's compensation programs to conform
with the OBRA legislation and related regulations so that total compensation
paid to any employee will not exceed $1 million in any one year, except for
compensation payments in excess of $1 million which qualify as
"performance-based". Payments under the Bonus Plan are based solely on objective
performance criteria. Accordingly, it is expected that such payments will not be
subject to the deduction limit if, among other things, stockholders approve the
Bonus Plan at the Annual Meeting. Participants in the Bonus Plan are not
eligible to participate in the Company's general bonus plan for executives.
 
     Under the Bonus Plan, key executives designated by the Committee are
eligible to receive annual cash bonus payments based on the financial
performance of the Company. Two officers (Messrs. Miller and Neal) are eligible
to participate in the Bonus Plan. The purposes of the Bonus Plan are to attract
and retain the best possible executive talent, to permit executives of the
Company to share in its profits, to promote the success of the Company and to
closely link executive rewards to Company performance.
 
     The principal features of the Bonus Plan are summarized below, but the
summary is qualified in its entirety by reference to the Bonus Plan itself.
Copies of the Bonus Plan will be available at the Annual Meeting and can also be
obtained by making written request of the Company's Secretary.
 
     Each participant in the Bonus Plan is eligible to receive an annual bonus
of up to a maximum of 140% of his base salary in effect at the end of the year
(not to exceed for this purpose $1 million). The award is based on the Company's
achievement of one or more of the following pre-established objectives: ROS,
ROTC, EPS, return on equity, net income, cash flow, sales and total shareholder
return (defined as cumulative shareholder return, including the reinvestment of
dividends, of the Company's common stock). The threshold and targeted awards
under the Bonus Plan are 25% and 100% of the executive's base salary,
respectively. The threshold award is not earned unless the Company meets at
least 50% of a particular performance goal. If the Company meets between 70% and
100% of a particular performance objective, the bonus will be equal to that
percentage of the executive's base salary, and if the Company exceeds the
performance goal, the executive will receive two percent of his base salary for
every percentage point over 100%, up to a maximum of 140% of his base salary. In
addition, the Committee has the discretion to decrease awards which would
otherwise be payable under the Bonus Plan.
 
     No bonuses are payable to the chief executive officer, chief operating
officer or chief financial officer unless the Company's pre-tax return on
stockholders' equity exceeds a minimum threshold and, in such event, the total
of such executives' bonuses may not exceed a specified percentage of the
Company's pre-tax return on stockholders' equity in excess of that minimum
threshold.
 
     Bonuses for 1993, set forth in the table on page 9, were paid to senior
executives in accordance with the criteria described above under "Report of
Compensation Committee -- Annual Bonus." Bonuses for 1994 and subsequent years
will be paid under the Bonus Plan described above and will be based on the
Company's 1994 financial results which are not yet determinable.
 
                                       28
<PAGE>   31
 
  MISCELLANEOUS PROVISIONS
 
     Upon a "change of control" (as defined in the Bonus Plan), participants in
the Bonus Plan will be entitled to receive bonuses equal to their target award
based on the participant's annual base salary rate in effect at the time of the
change of control. However, in no event will payments be made to participants
under this change of control provisions to the extent that the payment would be
subject to the excise tax on excess parachute payments under Section 4999 of the
Code.
 
FEDERAL INCOME TAX CONSEQUENCES
 
     The tax consequences of the Bonus Plan under current federal law are
summarized in the following discussion, which deals with the general tax
principles applicable to the Bonus Plan, and is intended for general information
only. Alternative minimum tax and state and local income taxes are not
discussed, and may vary depending on individual circumstances and from locality
to locality.
 
     A participant who becomes eligible to receive a bonus under the Bonus Plan
will not realize taxable income at that time, nor will the Company be entitled
to a deduction at that time. When a bonus is paid, the participant will have
ordinary income equal to the amount paid, and the Company is expected to be
entitled to a corresponding deduction, subject to the OBRA legislation discussed
in "Reasons for Stockholder Approval" below.
 
REASONS FOR STOCKHOLDER APPROVAL
 
     As described above under Proxy Item 2, it is the Company's policy generally
to design the Company's compensation programs to conform with the OBRA
legislation and related regulations so that total compensation paid to any
employee will not exceed $1 million in any one year, except for compensation
payments in excess of $1 million which qualify as "performance-based." Bonuses
paid under the Bonus Plan are not expected to be subject to this deduction limit
if, among other things, stockholders approve the Bonus Plan at the Annual
Meeting.
 
REQUIRED VOTE FOR APPROVAL AND RECOMMENDATION OF THE BOARD OF DIRECTORS
 
     The affirmative vote of a majority of the shares present or represented and
entitled to vote at the Annual Meeting is required to approve the Bonus Plan.
Your Board of Directors recommends a vote FOR approval of the Bonus Plan.
 
        THE AMENDED AND RESTATED KEY EXECUTIVE LONG-TERM INCENTIVE PLAN
                                 (PROXY ITEM 4)
DESCRIPTION OF THE LTIP
 
     During 1991, the Company's Board of Directors approved a Key Executive
Long-Term Incentive Plan as part of an executive compensation program that is
designed to be closely linked to Company performance and returns to
stockholders. The Board approved the Amended and Restated Long-Term Incentive
Plan (the "LTIP") in 1993. The provisions described below apply to the LTIP as
in effect in 1993.
 
     Under the LTIP, key executives recommended by the Company's Chief Executive
Officer and designated by the Committee are eligible to receive annual grants of
stock options and to earn deferred cash incentive awards based on the financial
performance of the Company and, in some cases, its business units. Approximately
55 officers and other employees are eligible to participate in the LTIP. The
purpose of the LTIP is to focus key executives of the Company on factors that
influence the Company's long-term growth and success by providing a means
whereby participants are given an opportunity to share financially in the future
value they help to create for the Company and its stockholders.
 
     The principal features of the LTIP are summarized below, but the summary is
qualified in its entirety by reference to the LTIP itself. Copies of the LTIP
will be available at the Annual Meeting and can also be obtained by making
written request of the Company's Secretary.
 
                                       29
<PAGE>   32
 
  OPTIONS
 
     All LTIP options are granted under the 1990 Plan, and both NQSO's and ISO's
may be granted. The size of the grants are determined by the Committee, the
exercise prices are equal to the fair market value of the Company's common stock
on the date of grant, and options have a maximum term of ten years from the date
of grant. Options vest nine years and nine months from the date of grant, but
become eligible for accelerated vesting, beginning three years from the date of
grant, if the Company's ROTC for a given fiscal year equals or exceeds the ROTC
of the median company among a specified group of other companies approved by the
Committee. This group of other companies is currently the same as the Peer Group
referred to under "Shareholder Return Performance". For options granted under
the LTIP prior to 1994, such early vesting will occur provided that the
Company's ROTC for the relevant fiscal year equals or exceeds the ROTC of the
40th percentile company among the Peer Group for that year. All other terms of
LTIP options are as described under Proxy Item 2.
 
  DEFERRED CASH INCENTIVE AWARDS
 
     Participants in the LTIP are eligible to earn a deferred cash incentive
award after the end of each three-year performance cycle. The first performance
cycle under the amended LTIP began in 1993, but payment of awards for this cycle
to Messrs. Miller and Neal are contingent upon stockholder approval of the LTIP.
Subsequent performance cycles begin every two years. The amount of an
individual's award depends on his or her position with the Company, his or her
base salary in effect at the end of the cycle (not to exceed for this purpose $1
million), and the Company's actual performance during the performance cycle
versus one or more of the following pre-established objectives: ROS, ROTC, EPS,
return on equity, net income, cash flow, sales, economic value added and,
additionally, in the case of certain executives who are responsible for a
business unit of the Company, the unit's performance versus pre-established ROTC
and net income objectives for the unit. Category I Participants are also
eligible to receive an award based on the Company's achievement of the total
shareholder return test set forth in the LTIP. For the 1993 performance cycle,
the measurement of performance objectives will be based upon performance during
the final year of the cycle (1995). For subsequent performance cycles,
performance measurement may be based upon different criteria (e.g., average
performance of the cycle) at the discretion of the Committee. For a description
of the calculation of awards under the LTIP, see "Report of Compensation
Committee -- LTIP".
 
  MISCELLANEOUS PROVISIONS
 
     Upon a "change of control" of the Company (as defined in the LTIP),
participants in the LTIP will be entitled to receive cash payments equal to
their target award under the deferred cash incentive portion of the LTIP based
on the participant's annual base salary rate in effect at the time of the change
of control. In addition, options granted under the LTIP provide that in the
event of a "change of control" of the Company (as defined in the option) all
previously unexercisable options become immediately exercisable. However, in no
event will payments of deferred cash incentive awards be made to participants,
or options accelerated, under these change of control provisions to the extent
that the payment or option acceleration would be subject to the excise tax on
excess parachute payments under Section 4999 of the Code.
 
  FEDERAL INCOME TAX CONSEQUENCES
 
     The tax consequences of the LTIP under current federal law are summarized
in the following discussion, which deals with the general tax principles
applicable to the LTIP, and is intended for general information only.
Alternative minimum tax and state and local income taxes are not discussed, and
may vary depending on individual circumstances and from locality to locality.
 
     The federal income tax consequences of LTIP options are as described above
in the discussion relating to the 1990 Plan, under which the LTIP options are
granted.
 
                                       30
<PAGE>   33
 
     A participant who becomes eligible to receive a deferred cash incentive
under the LTIP will not realize taxable income at that time, nor will the
Company be entitled to a deduction at that time. When a cash incentive is paid,
the participant will have ordinary income equal to the amount paid, and the
Company is expected to be entitled to a corresponding deduction, subject to the
OBRA legislation discussed in "Reasons for Stockholder Approval" below.
 
REASONS FOR STOCKHOLDER APPROVAL
 
     As described above under Proxy Item 2, it is the Company's policy generally
to design the Company's compensation programs to conform with the OBRA
legislation and related regulations so that total compensation paid to any
employee will not exceed $1 million in any one year, except for compensation
payments in excess of $1 million which qualify as "performance-based." It is
expected that payments under the LTIP for the 1993 and subsequent performance
cycles will not be subject to this deduction limit if, among other things,
stockholders approve the LTIP at the Annual Meeting.
 
REQUIRED VOTE FOR APPROVAL AND RECOMMENDATION OF THE BOARD OF DIRECTORS
 
     The affirmative vote of a majority of the shares present or represented and
entitled to vote at the Annual Meeting is required to approve the LTIP. Your
Board of Directors recommends a vote FOR approval of the LTIP.
 
                                    GENERAL
INDEPENDENT ACCOUNTANTS
 
     The Board of Directors has selected Coopers & Lybrand to serve as the
Company's independent accountants for the 1994 fiscal year. One or more
representatives of Coopers & Lybrand will be present at the Annual Meeting to
respond to appropriate questions and will be given an opportunity to make a
statement if they so desire.
 
STOCKHOLDER PROPOSALS
 
     Stockholder proposals for presentation at the annual meeting scheduled to
be held on April 27, 1995, must be received at the Company's principal executive
offices on or before November 10, 1994. The Company's Bylaws provide that
stockholders desiring to bring any other business before the stockholders at an
annual meeting must notify the Secretary of the Company thereof in writing 30 to
60 days before the meeting (or, if less than 40 days' notice or public
disclosure of the meeting date is given, within 10 days after such notice was
mailed or publicly disclosed). Such notice must include (i) a brief description
of the business desired to be conducted and the reasons for doing so at an
annual meeting, (ii) the proposing stockholder's name and record address, and
class and number of shares of Company stock owned, and (iii) a description of
any material interest of the stockholder in such business.
 
ANNUAL REPORT
 
     The Company's 1993 Annual Report to Stockholders has recently been mailed
to all stockholders of record.
 
     ALL STOCKHOLDERS ARE URGED TO COMPLETE, SIGN, AND RETURN THE ACCOMPANYING
PROXY CARD IN THE ENCLOSED ENVELOPE.
 
                                         Robert G. van Schoonenberg
                                              Secretary
 
Dated: March 11, 1994
 
                                       31
<PAGE>   34
 
       
 
<TABLE>
         <S>                      <C>                                      <C>
                                               PROXY
                                  SOLICITED BY BOARD OF DIRECTORS          Avery Dennison Corporation
                                  ANNUAL MEETING -- APRIL 28, 1994         150 No. Orange Grove Boulevard
         [LOGO]                         PASADENA, CALIFORNIA               Pasadena, California 91103
</TABLE>
 
           The undersigned hereby appoints Lawrence R. Tollenaere, R. Stanton
       Avery and H. Russell Smith, or each or any of them with power of
       substitution, proxies for the undersigned to act and vote at the 1994
       annual meeting of stockholders of Avery Dennison Corporation and at any
       adjournments thereof as indicated upon the matter referred to on the
       reverse side and described in the proxy statement for the meeting, and,
       in their discretion, upon any other matters which may properly come
       before the meeting.
 
       1. Election of Directors
 
        NOMINEES: Charles D. Miller, Sidney R. Petersen, John C. Argue, John B.
                                       Slaughter
 
           IF NO OTHER INDICATION IS MADE, THE PROXIES SHALL VOTE FOR THE
       ELECTION OF THE DIRECTOR NOMINEES AND FOR PROPOSAL NUMBERS 2, 3 AND 4.
 
                                                                          (OVER)
 
      /X/  PLEASE MARK VOTES.
      <TABLE>
      <S>                                                 <C>
      -------------------------------------------------------------------------------------------
      A vote FOR ALL nominees is recommended by the       A vote FOR is recommended by the Board
      Board of Directors:                                 of Directors:
      -------------------------------------------------------------------------------------------
      1. Election of Directors (page 1)                   2. Approval of certain amendments to
            FOR ALL              WITHHELD FROM               the Company's 1990 Stock Option and
            nominees             ALL nominees                Incentive Plan for Key Employees
              / /                    / /                     (page 22)
      FOR ALL EXCEPT the following nominee(s):                  FOR      AGAINST      ABSTAIN
                                                               /  /       / /           / /
      --------------------------------------
      -------------------------------------------------------------------------------------------
      </TABLE>


      <TABLE>
      <S>                                                 <C>
      -------------------------------------------------------------------------------------------
      A vote FOR is recommended by the Board              A vote FOR is recommended by the Board
      of Directors:                                       of Directors:
      -------------------------------------------------------------------------------------------
      3. Approval of Senior Executive Incentive           4. Approval of Amended and Restated Key
         Compensation Plan (page 28)                         Executive Long-Term Incentive Plan
                                                             (page 29)
                FOR      AGAINST      ABSTAIN                   FOR      AGAINST      ABSTAIN
               /  /       / /           / /                    /  /       / /           / /
      -------------------------------------------------------------------------------------------
      </TABLE>

      <TABLE>
      <S>                                   <C>
                                            Date                     , 1994
                                                 --------------------
                             
                                            -----------------------------------------------------
                             
                                            -----------------------------------------------------
                                            Signature(s) of Stockholder(s)
                             

                                            -----------------------------------------------------
                                            If acting as attorney, executor, trustee, or in other
                                            representative capacity, please sign name and title.
                                            -----------------------------------------------------
                                            Send admission
                                            ticket for      / /
                                            meeting
                                            -----------------------------------------------------
                             
                       PLEASE MARK, SIGN, DATE AND RETURN PROMPTLY IN ENCLOSED ENVELOPE.
      </TABLE>                     

<PAGE>   35
 
        
 
<TABLE>
         <S>                      <C>                                      <C>
                                  CONFIDENTIAL VOTING INSTRUCTIONS         Avery Dennison Corporation
                                                                           150 No. Orange Grove Boulevard
         [LOGO]                                                            Pasadena, California 91103
</TABLE>

       TO: FIRST INTERSTATE BANK OF CALIFORNIA AS AGENT FOR THE TRUSTEES
           OF THE AVERY DENNISON SAVINGS PLAN AND SHARE PLAN

           VOTING INSTRUCTIONS SOLICITED BY AND ON BEHALF OF THE BOARD OF
           DIRECTORS OF AVERY DENNISON CORPORATION FOR THE ANNUAL MEETING
           OF STOCKHOLDERS, APRIL 28, 1994.
 
           The undersigned hereby appoints Lawrence R. Tollenaere, R. Stanton
       Avery and H. Russell Smith, or each or any of them with power of
       substitution, proxies for the undersigned to act and vote at the 1994
       annual meeting of stockholders of Avery Dennison Corporation and at any
       adjournments thereof as indicated upon the matter referred to on the
       reverse side and described in the proxy statement for the meeting, and,
       in their discretion, upon any other matters which may properly come
       before the meeting.
 
       1. Election of Directors
 
        NOMINEES: Charles D. Miller, Sidney R. Petersen, John C. Argue, John B.
                                       Slaughter
 
           IF NO OTHER INDICATION IS MADE, THE PROXIES SHALL VOTE FOR THE
       ELECTION OF THE DIRECTOR NOMINEES AND FOR PROPOSAL NUMBERS 2, 3 AND 4.
 
                                                                          (OVER)
 
      /X/  PLEASE MARK VOTES.
      <TABLE>
      <S>                                                 <C>
      -------------------------------------------------------------------------------------------
      A vote FOR ALL nominees is recommended by the       A vote FOR is recommended by the Board
      Board of Directors:                                 of Directors:
      -------------------------------------------------------------------------------------------
      1. Election of Directors (page 1)                   2. Approval of certain amendments to
            FOR ALL              WITHHELD FROM               the Company's 1990 Stock Option and
            nominees             ALL nominees                Incentive Plan for Key Employees
              / /                    / /                     (page 22)
      FOR ALL EXCEPT the following nominee(s):                  FOR      AGAINST      ABSTAIN
                                                               /  /       / /           / /
      --------------------------------------
      -------------------------------------------------------------------------------------------
      </TABLE>


      <TABLE>
      <S>                                                 <C>
      -------------------------------------------------------------------------------------------
      A vote FOR is recommended by the Board              A vote FOR is recommended by the Board
      of Directors:                                       of Directors:
      -------------------------------------------------------------------------------------------
      3. Approval of Senior Executive Incentive           4. Approval of Amended and Restated Key
         Compensation Plan (page 28)                         Executive Long-Term Incentive Plan
                                                             (page 29)
                FOR      AGAINST      ABSTAIN                   FOR      AGAINST      ABSTAIN
               /  /       / /           / /                    /  /       / /           / /
      -------------------------------------------------------------------------------------------
      </TABLE>

      <TABLE>
      <S>                                   <C>
                                            Date                     , 1994
                                                 --------------------
                             
                                            -----------------------------------------------------
                             
                                            -----------------------------------------------------
                                            Signature(s) of Stockholder(s)
                             

                                            -----------------------------------------------------
                                            If acting as attorney, executor, trustee, or in other
                                            representative capacity, please sign name and title.
                                            -----------------------------------------------------
                                            Send admission
                                            ticket for      / /
                                            meeting
                                            -----------------------------------------------------
                             
                       PLEASE MARK, SIGN, DATE AND RETURN PROMPTLY IN ENCLOSED ENVELOPE.
      </TABLE>                     

<PAGE>   36
 
     
 
<TABLE>
         <S>                      <C>                                      <C>
                                  CONFIDENTIAL VOTING INSTRUCTIONS         Avery Dennison Corporation
                                                                           150 No. Orange Grove Boulevard
         [LOGO]                                                            Pasadena, California 91103
</TABLE>
 
           The undersigned hereby appoints Lawrence R. Tollenaere, R. Stanton
       Avery and H. Russell Smith, or each or any of them with power of
       substitution, proxies for the undersigned to act and vote at the 1994
       annual meeting of stockholders of Avery Dennison Corporation and at any
       adjournments thereof as indicated upon the matter referred to on the
       reverse side and described in the proxy statement for the meeting, and,
       in their discretion, upon any other matters which may properly come
       before the meeting.
 
       1. Election of Directors
 
        NOMINEES: Charles D. Miller, Sidney R. Petersen, John C. Argue, John B.
                                       Slaughter
 
           IF NO OTHER INDICATION IS MADE, THE PROXIES SHALL VOTE FOR THE
       ELECTION OF THE DIRECTOR NOMINEES AND FOR PROPOSAL NUMBERS 2, 3 AND 4.
 
                                                                          (OVER)
 
      /X/  PLEASE MARK VOTES.
      <TABLE>
      <S>                                                 <C>
      -------------------------------------------------------------------------------------------
      A vote FOR ALL nominees is recommended by the       A vote FOR is recommended by the Board
      Board of Directors:                                 of Directors:
      -------------------------------------------------------------------------------------------
      1. Election of Directors (page 1)                   2. Approval of certain amendments to
            FOR ALL              WITHHELD FROM               the Company's 1990 Stock Option and
            nominees             ALL nominees                Incentive Plan for Key Employees
              / /                    / /                     (page 22)
      FOR ALL EXCEPT the following nominee(s):                  FOR      AGAINST      ABSTAIN
                                                               /  /       / /           / /
      --------------------------------------
      -------------------------------------------------------------------------------------------
      </TABLE>


      <TABLE>
      <S>                                                 <C>
      -------------------------------------------------------------------------------------------
      A vote FOR is recommended by the Board              A vote FOR is recommended by the Board
      of Directors:                                       of Directors:
      -------------------------------------------------------------------------------------------
      3. Approval of Senior Executive Incentive           4. Approval of Amended and Restated Key
         Compensation Plan (page 28)                         Executive Long-Term Incentive Plan
                                                             (page 29)
                FOR      AGAINST      ABSTAIN                   FOR      AGAINST      ABSTAIN
               /  /       / /           / /                    /  /       / /           / /
      -------------------------------------------------------------------------------------------
      </TABLE>

      <TABLE>
      <S>                                   <C>
                                            Date                     , 1994
                                                 --------------------
                             
                                            -----------------------------------------------------
                             
                                            -----------------------------------------------------
                                            Signature(s) of Stockholder(s)
                             

                                            -----------------------------------------------------
                                            If acting as attorney, executor, trustee, or in other
                                            representative capacity, please sign name and title.
                                            -----------------------------------------------------
                                            Send admission
                                            ticket for      / /
                                            meeting
                                            -----------------------------------------------------
                             
                       PLEASE MARK, SIGN, DATE AND RETURN PROMPTLY IN ENCLOSED ENVELOPE.
      </TABLE>                     

<PAGE>   37





                           THE 1990 STOCK OPTION AND
                               INCENTIVE PLAN FOR
                                KEY EMPLOYEES OF
                        AVERY INTERNATIONAL CORPORATION





<PAGE>   38
                           THE 1990 STOCK OPTION AND
                               INCENTIVE PLAN FOR
                                KEY EMPLOYEES OF
                        AVERY INTERNATIONAL CORPORATION


                               TABLE OF CONTENTS

<TABLE>
<CAPTION>
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<S>                                                                                                                           <C>
ARTICLE I - DEFINITIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    1

         1.1          General   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    1
         1.2          Beneficiary   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    1
         1.3          Board   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    2
         1.4          Code  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    2
         1.5          Committee   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    2
         1.6          Common Stock  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    2
         1.7          Company   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    2
         1.8          Director  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    2
         1.9          Dividend Equivalent   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    3
         1.10         Employee  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    3
         1.11         Expiration Date   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    3
         1.12         Exchange Act  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    3
         1.13         Fair Market Value   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    3
         1.14         Grantee   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    4
         1.15         Incentive Stock Option  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    4
         1.16         Non-Qualified Stock Option  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    4
         1.17         Option  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    4
         1.18         Optionee  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    4
         1.19         Performance Award   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    4
         1.20         Plan  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    5
         1.21         Restricted Stock  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    5
         1.22         Restricted Stockholder  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    5
         1.23         Secretary   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    5
         1.24         Stock Appreciation Right  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    5
         1.25         Stock Payment   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    5
         1.26         Subsidiary  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    5
         1.27         Termination of Employment   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    6
         1.28         Gender and Number   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    6

ARTICLE II - SHARES SUBJECT TO PLAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    7

         2.1          Shares Subject to Plan  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    7
         2.2          Unexercised Options and Other Rights  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    8
         2.3          Effect of Certain Exercises   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    8

ARTICLE III - GRANTING OF OPTIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    9

         3.1          Eligibility   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    9
         3.2          Disqualification for Stock Ownership  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    9
         3.3          Granting of Options   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    9
</TABLE>




                                       i
<PAGE>   39

<TABLE>
<CAPTION>
                                                                                                                             Page
                                                                                                                             ----
<S>                                                                                                                           <C>
ARTICLE IV - TERMS OF OPTIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   11

         4.1          Option Agreement  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   11
         4.2          Option Price  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   11
         4.3          Option Term   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   12
         4.4          Option Vesting  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   12
         4.5          Exercise of Option after Termination of Employment  . . . . . . . . . . . . . . . . . . . . . . . . .   13
         4.6          Consideration   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   14

ARTICLE V - EXERCISE OF OPTIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   15

         5.1          Partial Exercise  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   15
         5.2          Manner of Exercise  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   15
         5.3          Conditions to Issuance of Stock Certificates  . . . . . . . . . . . . . . . . . . . . . . . . . . . .   16
         5.4          Rights as Shareholders  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   17
         5.5          Transfer Restrictions   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   17

ARTICLE VI - STOCK APPRECIATION RIGHTS  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   18

         6.1          Grant of Stock Appreciation Rights  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   18
         6.2          Coupled Stock Appreciation Rights   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   19
         6.3          Independent Stock Appreciation Rights   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   20
         6.4          Payment and Limitations on Exercise   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   20
         6.5          Consideration   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   21

ARTICLE VII - AWARD OF RESTRICTED STOCK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   22

         7.1          Eligibility   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   22
         7.2          Award of Restricted Stock   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   22

ARTICLE VIII - TERMS OF RESTRICTED STOCK  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   23

         8.1          Restricted Stock Agreement  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   23
         8.2          Consideration to the Company  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   23
         8.3          Rights as Shareholders  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   24
         8.4          Restriction   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   24
         8.5          Repurchase of Restricted Stock  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   25
         8.6          Escrow  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   25
         8.7          Legend  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   25

ARTICLE IX - PERFORMANCE AWARDS, DIVIDEND EQUIVALENTS,
             STOCK PAYMENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   26

         9.1          Performance Awards  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   26
         9.2          Dividend Equivalents  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   26
         9.3          Stock Payments  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   27
         9.4          Performance Award Agreement, Dividend Equivalent Agreement, Stock Payment Agreement   . . . . . . . .   27
         9.5          Term  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   27
         9.6          Exercise Upon Termination of Employment   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   28
</TABLE>





                                       ii
<PAGE>   40

<TABLE>
<CAPTION>
                                                                                                                             Page
                                                                                                                             ----
<S>                                                                                                                          <C>
         9.7          Payment on Exercise   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   28
         9.8          Consideration   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   28

ARTICLE X - ADMINISTRATION  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   29

         10.1         Compensation Committee  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   29
         10.2         Duties and Powers of Committee  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   29
         10.3         Majority Rule   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   30
         10.4         Compensation; Professional Assistance; Good Faith Actions   . . . . . . . . . . . . . . . . . . . . .   30
         10.5         Delegation of Authority   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   31
         10.6         CEO's Fund  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   31

ARTICLE XI - MISCELLANEOUS PROVISIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   31

         11.1         Not Transferable  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   31
         11.2         Amendment, Suspension, or Termination of this Plan  . . . . . . . . . . . . . . . . . . . . . . . . .   32
         11.3         Changes in Common Stock or Assets of the Company  . . . . . . . . . . . . . . . . . . . . . . . . . .   33
         11.4         Merger of the Company   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   35
         11.5         Approval of Plan by Shareholders  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   36
         11.6         Tax Withholding   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   37
         11.7         Loans   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   38
         11.8         Limitations Applicable to Section 16 Persons  . . . . . . . . . . . . . . . . . . . . . . . . . . . .   38
         11.9         Plan Designation and Status   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   40
         11.10        Release of Restrictions   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   40
         11.11        Effect of Plan Upon Options and Compensation Plans  . . . . . . . . . . . . . . . . . . . . . . . . .   41
         11.12        Titles  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   41
         11.13        Governing Law   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   41
</TABLE>





                                      iii
<PAGE>   41
                           THE 1990 STOCK OPTION AND
                               INCENTIVE PLAN FOR
                                KEY EMPLOYEES OF
                        AVERY INTERNATIONAL CORPORATION

                 The purposes of this Plan are as follows:

                 (1)    To provide an additional incentive for key Employees to
further the growth, development and financial success of the Company by
personally benefiting through the ownership of Company stock and/or rights
which recognize such growth, development and financial success.

                 (2)    To enable the Company to obtain and retain key
Employees considered essential to the long range success of the Company by
offering them an opportunity to own stock in the Company and/or rights which
will reflect the growth, development and financial success of the Company.

                                   ARTICLE I

                                  DEFINITIONS

                 1.1    General

                 Wherever the following terms are used in this Plan they shall
have the meaning specified below, unless the context clearly indicates
otherwise.

                 1.2    Beneficiary

                 "Beneficiary" shall mean a person properly designated by the
Optionee or Grantee, including his spouse or heirs at law, to exercise such
Optionee's or Grantee's rights under this Plan.





                                       1
<PAGE>   42
Designation, revocation and redesignation of Beneficiaries must be made in
writing in accordance with rules established by the Committee and shall be
effective upon delivery to the Committee.

                 1.3    Board

                 "Board" shall mean the Board of Directors of the Company.

                 1.4    Code

                 "Code" shall mean the Internal Revenue Code of 1986, as
amended.

                 1.5    Committee

                 "Committee" shall mean the Compensation Committee of the
Board, appointed as provided in Section 10.1.

                 1.6    Common Stock

                 "Common Stock" shall mean the common stock of the Company, par
value $1.00 per share, as presently constituted and any equity security of the
Company issued or authorized to be issued in the future, but excluding any
warrants, options or other rights to purchase Common Stock; debt securities of
the Company convertible into Common Stock shall be deemed equity securities of
the Company.

                 1.7    Company

                 "Company" shall mean Avery International Corporation.

                 1.8    Director

                 "Director" shall mean a member of the Board.





                                       2
<PAGE>   43
                 1.9    Dividend Equivalent

                 "Dividend Equivalent" shall mean a right to receive a number
of shares of Common Stock or an amount of cash, determined as provided in
Section 9.2 hereof.

                 1.10   Employee

                 "Employee" shall mean any officer or other employee (as
defined in accordance with Section 3401(c) of the Code) of the Company, or of
any corporation which is then a Subsidiary.

                 1.11   Expiration Date

                 "Expiration Date" shall mean the last day of the term of the
Option as established in Section 4.3.

                 1.12   Exchange Act

                 "Exchange Act" shall mean the Securities Exchange Act of 1934,
as amended.

                 1.13   Fair Market Value

                 "Fair Market Value" of a share of Common Stock as of a given
date shall be (i) the mean between the highest and lowest selling price of a
share of Common Stock on the principal exchange on which shares of Common Stock
are then trading, if any, on such date, or if shares were not traded on such
date, then the weighted average of the means between the highest and lowest
sales upon the nearest date before and the nearest date after such valuation
date; or (ii) if Common Stock is not traded on an exchange, the mean between
the closing representative bid and asked prices for the Common Stock on such
date as reported by NASDAQ or, if NASDAQ is not then in existence, by its
successor quotation system; or (iii) if Common Stock is not publicly





                                       3
<PAGE>   44
traded, the Fair Market Value of a share of Common Stock as established by the
Committee acting in good faith.

                 1.14   Grantee

                 "Grantee" shall mean an Employee granted a Stock Appreciation
Right, Performance Award, Dividend Equivalent or Stock Payment under this Plan.

                 1.15   Incentive Stock Option

                 "Incentive Stock Option" shall mean an option which conforms
to the applicable provisions of Section 422A of the Code and which is
designated as an Incentive Stock Option by the Committee.

                 1.16   Non-Qualified Stock Option

                 "Non-Qualified Stock Option" shall mean an Option which is not
an Incentive Stock Option and which is designated as a Non- Qualified Stock
Option by the Committee.

                 1.17   Option

                 "Option" shall mean a stock option granted pursuant to this
Plan.  An option granted under this Plan shall, as determined by the Committee,
be either a Non-Qualified Stock Option or an Incentive Stock Option.

                 1.18   Optionee

                 "Optionee" shall mean an Employee granted an Option under this
Plan.

                 1.19   Performance Award

                 "Performance Award" shall mean a cash bonus, stock bonus or
other performance or incentive award that is paid in cash, stock or a
combination of both.





                                       4
<PAGE>   45
                 1.20   Plan

                 This "Plan" shall mean The 1990 Stock Option and Incentive
Plan for Key Employees of Avery International Corporation.

                 1.21   Restricted Stock

                 "Restricted Stock" shall mean Common Stock issued pursuant to
Article VII of this Plan.

                 1.22   Restricted Stockholder

                 "Restricted Stockholder" shall mean a person to whom
Restricted Stock has been issued under this Plan.

                 1.23   Secretary

                 "Secretary" shall mean the Secretary of the Company.

                 1.24   Stock Appreciation Right

                 "Stock Appreciation Right" shall mean a stock appreciation
right granted under this Plan.

                 1.25   Stock Payment

                 "Stock Payment" shall mean (a) a payment in the form of shares
of Common Stock, or (b) an option or other right to purchase shares of Common
Stock, as part of a deferred compensation arrangement, made in lieu of all or
any portion of the compensation, including without limitation, salary, bonuses
and commissions, that would otherwise become payable to a key Employee in cash.

                 1.26   Subsidiary

                 "Subsidiary" shall mean any corporation in an unbroken chain
of corporations beginning with the Company if each of the corporations other
than the last corporation in the unbroken





                                       5
<PAGE>   46
chain then owns stock possessing 50 percent or more of the total combined
voting power of all classes of stock in one of the other corporations in such
chain.

                 1.27   Termination of Employment

                 "Termination of Employment" shall mean the time when the
employee-employer relationship between the Optionee, the Grantee or the
Restricted Stockholder and the Company or a Subsidiary is terminated for any
reason, including, but not by way of limitation, a termination by resignation,
discharge, death or retirement; but excluding terminations where there is a
simultaneous reemployment or continuing employment by the Company or a
Subsidiary and, at the discretion of the Committee, terminations which result
in a temporary severance of the employee- employer relationship that do not
exceed one year.  The Committee, in its absolute discretion, shall determine
the effect of all other matters and questions relating to Termination of
Employment.

                 1.28   Gender and Number

                 Wherever the masculine gender is used it shall include the
feminine and neuter and wherever a singular pronoun is used it shall include
the plural, unless the context clearly indicates otherwise.





                                       6
<PAGE>   47
                                   ARTICLE II

                             SHARES SUBJECT TO PLAN

                 2.1    Shares Subject to Plan

                 The shares of stock subject to Options, Stock Appreciation
Rights, Restricted Stock Awards, Performance Awards, Dividend Equivalents or
Stock Payments shall be Common Stock, initially shares of the Company's common
stock, par value $1.00 per share, as presently constituted, and the aggregate
number of such shares which may be issued upon exercise of such options or
rights or upon any such awards shall not exceed 4,000,000.  Solely for the
purpose of the first sentence of this Section 2.1 shares of Common Stock which
are issued or utilized after March 31, 1988 upon exercise of options or stock
appreciation rights granted under the Company's Amended 1973 Stock Option and
Stock Appreciation Rights Plan for Key Employees and the Company's 1988 Stock
Option and Stock Appreciation Rights Plan for Key Employees shall be considered
shares issued under this Plan.  The shares of Common Stock issuable upon
exercise or grant of an Option, Stock Appreciation Right, Performance Award,
Dividend Equivalent or Stock Payment, or as Restricted Stock, may be either
previously authorized but unissued shares or issued shares which have been
repurchased by the Company.  If any equity securities of the Company, other
than the Company's common stock, par value $1.00 per share, as presently
constituted, are issued or authorized to be issued the Committee shall
determine, on a fair and equitable basis, the appropriate number of shares of
the Company's present common stock to be deemed issued or issuable





                                       7
<PAGE>   48
with respect to such other equity securities for purposes of this Section 2.1.

                 2.2    Unexercised Options and Other Rights

                 If any Option, or other right to acquire shares of Common
Stock under any Stock Appreciation Right, Performance Award, Dividend
Equivalent or Stock Payment expires or is cancelled without having been fully
exercised, the number of shares subject to such Option or other right but as to
which such Option or other right was not exercised prior to its expiration or
cancellation may again be optioned, granted or awarded hereunder, subject to
the limitations of Section 2.1.  Any shares of Restricted Stock repurchased by
the Company pursuant to Section 8.5 may again be utilized hereunder, subject to
the limitations of Section 2.1.

                 2.3    Effect of Certain Exercises

                 If a Stock Appreciation Right is exercised or a Performance
Award based on the increased market value of a specified number of shares of
Common Stock is paid, the number of shares of Common Stock to which such
exercise or payment relates under such Stock Appreciation Right or Performance
Award shall be charged against the maximum number of shares of Common Stock
that may be issued under this Plan.  If any shares of Common Stock issuable
pursuant to any Option or other right to acquire shares of Common Stock are
surrendered to the Company as payment for the exercise price of said Option or
other right to acquire shares of Common Stock, the number of shares of Common
Stock issuable but so surrendered shall be charged against the maximum number
of





                                       8
<PAGE>   49
shares of Common Stock that may be issued under this Plan.  In the event the
Company withholds shares of Common Stock pursuant to Section 11.6 hereof, the
number of shares that would have been issuable but that are withheld pursuant
to the provisions of Section 11.6 shall be charged against the maximum number
of shares of Common Stock that may be issued under this Plan.

                                  ARTICLE III

                              GRANTING OF OPTIONS

                 3.1    Eligibility

                 Options shall be granted to key Employees of the Company or of
a Subsidiary.

                 3.2    Disqualification for Stock Ownership

                 No person may be granted an Incentive Stock Option under this
Plan if such person, at the time the Incentive Stock Option is granted, owns
stock possessing more than ten percent (10%) of the total combined voting power
of all classes of stock of the Company or any then existing Subsidiary of the
Company unless such Incentive Stock Option conforms to the applicable
provisions of Section 422A of the Code.

                 3.3    Granting of Options

                 (a)    The Committee shall from time to time, in its absolute
discretion:

                        (i)          Determine which Employees are key
         Employees and select from among the key Employees (including those to
         whom Options have been previously granted under this Plan) such of
         them as in its opinion should be granted Options;





                                       9
<PAGE>   50
                     (ii)            Determine the number of shares to be
         subject to such Options granted to the selected key Employees;

                    (iii)            Determine whether such Options are to be
         Incentive Stock Options or Non-Qualified Stock Options (Incentive
         Stock Options or Non-Qualified Stock Options, or both, may be granted
         to any key Employee);

                     (iv)            Determine the terms and conditions of such
         Options, consistent with this Plan.

                 (b)    Upon the selection of a key Employee to be granted an
Option, the Committee shall instruct the Secretary to issue the Option and may
impose such conditions on the grant of the Option as it deems appropriate.
Without limiting the generality of the preceding sentence, the Committee may,
in its discretion and on such terms as it deems appropriate, require as a
condition on the grant of an Option to an Employee that the Employee surrender
for cancellation some or all of the unexercised Options, Stock Appreciation
Rights, Performance Awards, Dividend Equivalents, Stock Payments or other
rights which have been previously granted to him under this Plan, the Company's
1988 Stock Option and Stock Appreciation Rights Plan for Key Employees or the
Company's Amended 1973 Stock Option and Stock Appreciation Rights Plan for Key
Employees.  An Option the grant of which is conditioned upon such surrender may
have an option price lower (or higher) than the exercise price of such
surrendered Option, Stock Appreciation Right, Performance Award, Dividend
Equivalent or Stock Payment may cover the same (or a





                                       10
<PAGE>   51
lesser or greater) number of shares as such surrendered right, may contain such
other terms as the Committee deems appropriate, and shall be exercisable in
accordance with its terms, without regard to the number of shares, price,
exercise period or any other term or condition of such surrendered right.

                                   ARTICLE IV

                                TERMS OF OPTIONS

                 4.1    Option Agreement

                 Each Option shall be evidenced by a written Stock Option
Agreement, which shall be executed by the Optionee and an authorized officer of
the Company and which shall contain such terms and conditions as the Committee
shall determine, consistent with this Plan.  Stock Option Agreements evidencing
Incentive Stock Options shall contain such terms and conditions as may be
necessary to meet the applicable provisions of Section 422A of the Code.

                 4.2    Option Price

                 The price per share of the shares subject to each Option shall
be set by the Committee; provided, however, that in the case of Incentive Stock
Options such price shall not be less than 100% of the Fair Market Value of a
share of Common Stock on the date the Option is granted, and in the case of
Non-Qualified Stock Options such price shall be no less than the par value of a
share of Common Stock.





                                       11
<PAGE>   52
                 4.3    Option Term

                 The term of an Option shall be set by the Committee in its
discretion; provided, however, that, in the case of Incentive Stock Options,
the term shall not be more than ten (10) years from the date the Incentive
Stock Option is granted.  Notwithstanding anything to the contrary, there shall
be no limitation on the term, as set by the Committee, of a Non-Qualified Stock
Option.  The last day of the term of the Option shall be the Option's
Expiration Date.

                 4.4    Option Vesting

                 (a)    The period during which the right to exercise an Option
in whole or in part vests in the Optionee shall be set by the Committee and the
Committee may determine that an Option may not be exercised in whole or in part
for a specified period after it is granted.  At any time after grant of an
Option the Committee may, in its sole discretion and subject to whatever terms
and conditions it selects, accelerate the period during which an Option vests.

                 (b)    No portion of an Option which is unexercisable at
Termination of Employment shall thereafter become exercisable.

                 (c)    Notwithstanding any other provision of this Plan, in
the case of an Incentive Stock Option, the aggregate Fair Market Value
(determined at the time the Incentive Stock Option is granted) of the shares of
Common Stock with respect to which "incentive stock options" (within the
meaning of Section 422A of the Code) are exercisable for the first time by the
Optionee during any calendar year (under this Plan and all other





                                       12
<PAGE>   53
incentive stock option plans of the Company and any Subsidiary) shall not
exceed $100,000.

                 4.5    Exercise of Option after Termination of Employment

                 An Option is exercisable by an Optionee only while he is an
Employee.  The preceding notwithstanding, the Committee may determine that an
Option may be exercised subsequent to an Optionee's Termination of Employment,
subject to the following limitations:

                 (a)    If the Optionee dies while an Option is exercisable
under the terms of this Plan, the Optionee's Beneficiary may exercise such
rights, to the extent the Optionee could have done so immediately preceding his
death.  Any such Option must be exercised within twelve (12) months after the
Optionee's death and the Committee may in its discretion extend the Expiration
Date of such Option to accommodate such exercise; provided, however, that the
term of an Incentive Stock Option may not be extended beyond ten (10) years
from the date of grant.

                 (b)    If the Optionee's employment is terminated due to his
permanent and total disability, as defined in Section 22(e)(3) of the Code, the
Optionee may exercise his Option, to the extent exercisable as of his
Termination of Employment, within twelve (12) months after termination, but no
later than the Option's Expiration Date.

                 (c)    If the Optionee's employment is terminated due to his
retirement at or after age fifty-five (55), the Optionee may exercise his
Option, to the extent exercisable as of his





                                       13
<PAGE>   54
Termination of Employment, within twenty-four (24) months after termination,
but not later than the Option's Expiration Date.

                 (d)    If the Optionee's employment is terminated due to his
retirement at or after age fifty-five (55) and such Optionee continues as a
Director, the Optionee may exercise his Option to the same extent as he would
be able to exercise it if he continued to be an Employee, until the earlier of
two (2) years after he ceases to be a Director or the Option's Expiration Date.

                 (e)    If the Optionee's employment is terminated for any
reason other than those set forth in subsections (a) through (d) above, the
Optionee may exercise his Option, to the extent exercisable as of his
Termination of Employment, within three (3) months after Termination of
Employment, but not later than the Option's Expiration Date.

                 4.6    Consideration

                 In consideration of the granting of the Option, the Optionee
shall agree, in the written Stock Option Agreement, to remain in the employ of
the Company or a Subsidiary for a period of at least one year after the Option
is granted.  Nothing in this Plan or in any Stock Option Agreement hereunder
shall confer upon any Optionee any right to continue in the employ of the
Company or any Subsidiary or shall interfere with or restrict in any way the
rights of the Company and the Subsidiaries, which are hereby expressly
reserved, to discharge any Optionee at any time for any reason whatsoever, with
or without good cause.





                                       14
<PAGE>   55
                                   ARTICLE V

                              EXERCISE OF OPTIONS

                 5.1    Partial Exercise

                 An exercisable Option may be exercised in whole or in part.
However, an Option shall not be exercisable with respect to fractional shares
and the Committee may require, by the terms of the Option, a partial exercise
be with respect to a minimum number of shares.

                 5.2    Manner of Exercise

                 All or a portion of an exercisable Option shall be deemed
exercised upon delivery to the Secretary or his office of all of the following:

                 (a)    A written notice complying with the applicable rules
established by the Committee or the Company, stating that the Option, or a
portion thereof, is exercised.  The notice shall be signed by the Optionee or
other person then entitled to exercise the Option or such portion;

                 (b)    Full cash payment for the shares with respect to which
the Option, or portion thereof, is exercised.  However, at the discretion of
the Committee, the terms of the option may (i) allow a delay in payment up to
thirty (30) days from the date the Option, or portion thereof, is exercised,
(ii) allow payment, in whole or in part, through the delivery of shares of
Common Stock owned by the Optionee (iii) allow payment, in whole or in part,
through the surrender of shares of Common Stock then issuable upon exercise of
the Option; or (iv) allow payment, in





                                       15
<PAGE>   56
whole or in part, through the delivery of property of any kind which
constitutes good and valuable consideration;

                 (c)    Such representations and documents as the Committee, in
its absolute discretion, deems necessary or advisable to effect compliance with
all applicable provisions of the Securities Act of 1933, as amended, and any
other federal or state securities laws or regulations.  The Committee may, in
its absolute discretion, also take whatever additional actions it deems
appropriate to effect such compliance including, without limitation, placing
legends on share certificates and issuing stop-transfer notices to agents and
registrars; and

                 (d)    In the event that the Option shall be exercised
pursuant to Section 4.5(a) by any person or persons other than the Optionee,
appropriate proof of the right of such person or persons to exercise the
Option.

                 5.3    Conditions to Issuance of Stock Certificates

                 The Company shall not be required to issue or deliver any
certificate or certificates for shares of stock purchased upon the exercise of
any Option or portion thereof prior to fulfillment of all of the following
conditions:

                 (a)    The admission of such shares to listing on all stock
exchanges on which such class of stock is then listed;

                 (b)    The completion of any registration or other
qualification of such shares under any state or federal law, or under the
rulings or regulations of the Securities and Exchange Commission or any other
governmental regulatory body which the





                                       16
<PAGE>   57
Committee shall, in its absolute discretion, deem necessary or advisable;

                 (c)    The obtaining of any approval or other clearance from
any state or federal governmental agency which the Committee shall, in its
absolute discretion, determine to be necessary or advisable;

                 (d)    The lapse of such reasonable period of time following
the exercise of the Option as the Committee may establish from time to time for
reasons of administrative convenience; and

                 (e)    The receipt by the Company of full payment for such
shares, including payment of any applicable withholding tax.

                 5.4    Rights as Shareholders

                 The holders of Options shall not be, nor have any of the
rights or privileges of, shareholders of the Company in respect of any shares
purchasable upon the exercise of any part of an Option unless and until
certificates representing such shares have been issued by the Company to such
holders.

                 5.5    Transfer Restrictions

                 The Committee, in its absolute discretion, may impose such
restrictions on the transferability of the shares purchasable upon the exercise
of an Option as it deems appropriate.  Any such restriction shall be set forth
in the respective Stock Option Agreement and may be referred to on the
certificates evidencing such shares.  The Committee may require the Employee to
give the Company prompt notice of any disposition of shares of Common Stock
acquired by exercise of an Incentive





                                       17
<PAGE>   58
Stock Option within (i) two years from the date of granting such Option to such
Employee or (ii) one year after the transfer of such shares to such Employee.
The Committee may direct that the certificates evidencing shares acquired by
exercise of an Option refer to such requirement to give prompt notice of
disposition.

                                   ARTICLE VI

                           STOCK APPRECIATION RIGHTS

                 6.1    Grant of Stock Appreciation Rights

                 A Stock Appreciation Right may be granted to any Employee
selected by the Committee to whom an Option may be granted under this Plan.  A
Stock Appreciation Right may be granted (a) in connection and simultaneously
with the grant of an Option, (b) with respect to a previously granted Option,
or (c) independent of an Option.  A Stock Appreciation Right shall be subject
to such terms and conditions not inconsistent with this Plan as the Committee
shall impose and shall be evidenced by a written Stock Appreciation Right
Agreement, which shall be executed by the Grantee and an authorized officer of
the Company.  Without limiting the generality of the preceding sentence, the
Committee may, in its discretion and on such terms as it deems appropriate,
require as a condition on the grant of a Stock Appreciation Right to an
Employee that the Employee surrender for cancellation some or all of the
unexercised Options, Stock Appreciation Rights, Performance Awards, Dividend
Equivalents, Stock Payments or other rights which have been previously granted
to him under this Plan, the Company's 1988 Stock Option and Stock





                                       18
<PAGE>   59
Appreciation Rights Plan for Key Employees or the Company's Amended 1973 Stock
Option and Stock Appreciation Rights Plan for Key Employees.  A Stock
Appreciation Right, the grant of which is conditioned upon such surrender, may
have an exercise price lower (or higher) than the exercise price of the
surrendered Stock Appreciation Right, Option, Performance Award, Dividend
Equivalent may cover the same (or a lesser or greater) number of shares as such
surrendered right, may contain such other terms as the Committee deems
appropriate, and shall be exercisable in accordance with its terms, without
regard to the number of shares, price, exercise period or any other term or
condition of such surrendered right.

                 6.2    Coupled Stock Appreciation Rights

                 (a)    A Coupled Stock Appreciation Right ("CSAR") shall be
related to a particular Option and shall be exercisable only when and to the
extent the related Option is exercisable.

                 (b)    A CSAR may be granted to the Grantee for no more than
the number of shares subject to the simultaneously or previously granted Option
to which it is coupled.

                 (c)    A CSAR shall entitle the Grantee (or other person
entitled to exercise the Option pursuant to this Plan) to surrender to the
Company unexercised a portion of the Option to which the CSAR relates and to
receive from the Company in exchange therefor an amount determined by
multiplying the difference obtained by subtracting the Option exercise price of
the Option from the Fair Market Value of a share of Common Stock on the date of
exercise of the CSAR by the number of shares of





                                       19
<PAGE>   60
Common Stock with respect to which the CSAR shall have been exercised, subject
to any limitations the Committee may impose.

                 6.3    Independent Stock Appreciation Rights

                 (a)    An Independent Stock Appreciation Right ("ISAR") shall
be unrelated to any Option and shall have a term set by the Committee.  An ISAR
shall be exercisable in such installments as the Committee may determine.  An
ISAR shall cover such number of shares of Common Stock as the Committee may
determine.  The exercise price per share of Common Stock subject to each ISAR
shall be set by the Committee.  An ISAR is exercisable only while the Grantee
is an Employee; provided that the Committee may determine that the ISAR may be
exercised subsequent to Termination of Employment to the extent permitted under
Section 4.5.

                 (b)    An ISAR shall entitle the Grantee (or other person
entitled to exercise the ISAR pursuant to this Plan) to exercise all or a
specified portion of the ISAR (to the extent then exercisable pursuant to its
terms) and to receive from the Company an amount determined by multiplying the
difference obtained by subtracting the exercise price per share of the ISAR
from the Fair Market Value of a share of Common Stock on the date of exercise
of the ISAR by the number of shares of Common Stock with respect to which the
ISAR shall have been exercised, subject to any limitations the Committee may
impose.

                 6.4    Payment and Limitations on Exercise

                 (a)    Payment of the amount determined under Section 6.2(c)
and 6.3(b) above shall be in cash, in Common Stock or a





                                       20
<PAGE>   61
combination of both, as determined by the Committee.  To the extent such
payment is effected in Common Stock it shall be made subject to satisfaction of
all provisions of Section 5.3 hereinabove pertaining to Options.

                 (b)    So long as Rule 16b-3 under the Exchange Act, or any
successor thereto, so provides, no CSAR shall be exercisable during the first
six months after it is granted with respect to an outstanding Option, except to
the extent that the Committee in its discretion permits such exercise in the
event of the Grantee's death or disability within the meaning of Section
105(d)(4) of the Code.

                 (c)    So long as Rule 16b-3 under the Exchange Act, or any
successor thereto, so provides, cash payment upon exercise of a Stock
Appreciation Right may only be made if such Stock Appreciation Right is
exercised during the period beginning on the third business day following the
date of the Company's release of its quarterly or annual summary statements of
sales and earnings and ending on the twelfth business day following such date.

                 6.5    Consideration

                 In consideration of the granting of a Stock Appreciation
Right, the Grantee shall agree, in the written Stock Appreciation Right
Agreement, to remain in the employ of the Company or a Subsidiary for a period
of at least one year after the Stock Appreciation Right is granted.  Nothing in
this Plan or in any Stock Appreciation Right Agreement hereunder shall confer
on any Grantee any right to continue in the employ of the Company





                                       21
<PAGE>   62
or any Subsidiary or shall interfere with or restrict in any way the rights of
the Company and the Subsidiaries, which are hereby expressly reserved, to
discharge any Grantee at any time for any reason whatsoever, with or without
good cause.

                                  ARTICLE VII

                           AWARD OF RESTRICTED STOCK

                 7.1    Eligibility

                 Any Employee selected by the Committee to whom an Option may
be granted under this Plan shall be eligible to be awarded Restricted Stock.

                 7.2    Award of Restricted Stock

                 (a)    The Committee shall from time to time, in its absolute
discretion:

                     (i)          Select from among Employees (including
         Employees to whom Options, Stock Appreciation Rights, Performance
         Awards, Dividend Equivalents or Stock Payments have previously been
         granted and/or shares of Restricted Stock have previously been issued)
         such of them as in its opinion should be awarded Restricted Stock; and

                     (ii)         Determine the purchase price and other
         terms and conditions applicable to such Restricted Stock, consistent
         with this Plan.

                 (b)    The Committee shall establish the purchase price and
form of payment for Restricted Stock; provided, however, that such purchase
price shall be no less than the par value of the





                                       22
<PAGE>   63
Common Stock to be purchased.  In all cases legal consideration shall be
required for each issuance of Restricted Stock.

                 (c)    Upon the selection of an Employee to be awarded
Restricted Stock, the Committee shall instruct the Secretary to issue such
Restricted Stock and may impose such conditions on the issuance of such
Restricted Stock as it deems appropriate.

                                  ARTICLE VIII

                           TERMS OF RESTRICTED STOCK

                 8.1    Restricted Stock Agreement

                 Restricted Stock shall be issued only pursuant to a written
Restricted Stock Agreement, which shall be executed by the selected Employee
and an authorized officer of the Company and which shall contain such terms and
conditions as the Committee shall determine, consistent with this Plan.

                 8.2    Consideration to the Company

                 As consideration for the issuance of Restricted Stock, in
addition to payment of the purchase price, the selected Employee shall agree,
in the written Restricted Stock Agreement, to remain in the employ of the
Company or a Subsidiary for a period of at least one year after the Restricted
Stock is issued.  Nothing in this Plan or in any Restricted Stock Agreement
hereunder shall confer on any Restricted Stockholder any right to continue in
the employ of the Company or any Subsidiary or shall interfere with or restrict
in any way the rights of the Company and the Subsidiaries, which are hereby
expressly reserved, to





                                       23
<PAGE>   64
discharge any Restricted Stockholder at any time for any reason whatsoever,
with or without good cause.

                 8.3    Rights as Shareholders

                 Upon delivery of the shares of Restricted Stock to the escrow
holder pursuant to Section 8.6, the Restricted Stockholder shall have all the
rights of a stockholder with respect to said shares, subject to the
restrictions in his Restricted Stock Agreement, including the right to vote the
shares and to receive all dividends and other distributions paid or made with
respect to the shares; provided, however, that in the discretion of the
Committee, any extraordinary distributions with respect to the Common Stock
shall be subject to the restrictions set forth in Section 8.4.

                 8.4    Restriction

                 All shares of Restricted Stock issued under this Plan
(including any shares received by holders thereof with respect to shares of
Restricted Stock as a result of stock dividends, stock splits or any other form
of recapitalization) shall, in the terms of each individual Restricted Stock
Agreement, be subject to such restrictions as the Committee shall provide,
which restrictions may include, without limitation, restrictions based on
duration of employment with the Company, company performance and individual
performance; provided, however, that by a resolution adopted after the
Restricted Stock is issued, the Committee may, on such terms and conditions as
it may determine to be appropriate, remove any or all of the restrictions
imposed by the terms of the Restricted Stock Agreement.  Restricted Stock may





                                       24
<PAGE>   65
not be sold or encumbered until all restrictions are terminated or expire.

                 8.5    Repurchase of Restricted Stock

                 The Committee shall provide in the terms of each individual
Restricted Stock Agreement that the Company shall have the right to repurchase
from the Restricted Stockholder the Restricted Stock then subject to
restrictions under the Restricted Stock Agreement immediately upon a
Termination of Employment for any reason at a cash price per share equal to the
price paid by the Restricted Stockholder for such Restricted Stock; provided,
however, that provision may be made that no such right of repurchase shall
exist in the event of a Termination of Employment because of the Restricted
Stockholder's retirement at or after age fifty-five (55), death or total
disability.

                 8.6    Escrow

                 The Secretary or such other escrow holder as the Committee may
appoint shall retain physical custody of each certificate representing
Restricted Stock until all of the restrictions imposed under the Restricted
Stock Agreement with respect to the shares evidenced by such certificate expire
or shall have been removed.

                 8.7    Legend

                 In order to enforce the restrictions imposed upon shares of
Restricted Stock hereunder, the Committee shall cause a legend or legends to be
placed on certificates representing all shares of Restricted Stock that are
still subject to restrictions





                                       25
<PAGE>   66
under Restricted Stock Agreements, which legend or legends shall make
appropriate reference to the conditions imposed thereby.

                                   ARTICLE IX

            PERFORMANCE AWARDS, DIVIDEND EQUIVALENTS, STOCK PAYMENTS

                 9.1    Performance Awards

                 One or more Performance Awards may be granted to any Employee
selected by the Committee to whom an Option may be granted under this Plan.
The value of such Performance Awards may be linked to the market value, book
value or other measure of the value of Common Stock or other specific
performance criteria determined appropriate by the Committee, in each case on a
specified date or dates or over any period or periods determined by the
Committee, or may be based upon the appreciation in the market value, book
value or other measure of the value of a specified number of shares of Common
Stock over a fixed period or periods determined by the Committee.  In making
such determinations, the Committee shall consider (among such other factors as
it deems relevant in light of the specific type of award) the contributions,
responsibilities and other compensation of the particular key Employee.

                 9.2    Dividend Equivalents

                 Any Employee selected by the Committee to whom an Option may
be granted under this Plan may be granted "Dividend Equivalents" based on the
dividends declared on Common Stock, to be credited as of dividend payment
dates, during the period between the date an Option, Stock Appreciation Right
or





                                       26
<PAGE>   67
Performance Award is granted, and the date such Option, Stock Appreciation
Right or Performance Award is exercised, vests or expires, as determined by the
Committee.  Such Dividend Equivalents shall be converted to cash or additional
shares of Common Stock by such formula and at such time and subject to such
limitations as may be determined by the Committee.

                 9.3    Stock Payments

                 Any Employee selected by the Committee to whom an Option may
be granted under this Plan may receive Stock Payments in the manner determined
from time to time by the Committee.  The number of shares shall be determined
by the Committee and may be based upon the Fair Market Value, book value or
other measure of the value of Common Stock on the date such Stock Payment is
made or on any date thereafter.

                 9.4    Performance Award Agreement, Dividend Equivalent 
                        Agreement, Stock Payment Agreement

                 Each Performance Award, Dividend Equivalent and/or Stock
Payment shall be evidenced by a written agreement, which shall be executed by
the Grantee and an authorized Officer of the Company and which shall contain
such terms and conditions as the Committee shall determine, consistent with
this Plan.

                 9.5    Term

                 The term of a Performance Award, Dividend Equivalent and/or
Stock Payment shall be set by the Committee in its discretion.





                                       27
<PAGE>   68
                 9.6    Exercise Upon Termination of Employment

                 A Performance Award, Dividend Equivalent and/or Stock Payment
is exercisable only while the Grantee is an Employee; provided that the
Committee may determine that the Performance Award, Dividend Equivalent and/or
Stock Payment may be exercised subsequent to Termination of Employment to the
extent permitted under Section 4.5.

                 9.7    Payment on Exercise

                 Payment of the amount determined under Section 9.1 or 9.2
above shall be in cash, in Common Stock or a combination of both, as determined
by the Committee.  To the extent such payment is effected in Common Stock, it
shall be made subject to satisfaction of all provisions of Section 5.3.

                 9.8    Consideration

                 In consideration of the granting of a Performance Award,
Dividend Equivalent and/or Stock Payment, the Grantee shall agree, in a written
agreement, to remain in the employ of the Company or a Subsidiary for a period
of at least one year after such Performance Award, Dividend Equivalent and/or
Stock Payment is granted.  Nothing in this Plan or in any agreement hereunder
shall confer on any Grantee any right to continue in the employ of the Company
or any Subsidiary or shall interfere with or restrict in any way the rights of
the Company and the Subsidiaries, which are hereby expressly reserved, to
discharge any Grantee at any time for any reason whatsoever, with or without
good cause.





                                       28
<PAGE>   69
                                   ARTICLE X

                                 ADMINISTRATION

                 10.1   Compensation Committee

                 The Compensation Committee shall consist of at least three
Directors, appointed by and holding office at the pleasure of the Board, no one
of whom is then an Employee.  Committee members may resign at any time by
delivering written notice to the Board.  Vacancies in the Committee may be
filled by the Board.

                 10.2   Duties and Powers of Committee

                 It shall be the duty of the Committee to conduct the general
administration of this Plan in accordance with its provisions.  The Committee
shall have the power to interpret this Plan, the Options, the Stock
Appreciation Rights, the Performance Awards, the Dividend Equivalents, the
Stock Payments, and the Restricted Stock, and to adopt such rules for the
administration, interpretation, and application of this Plan as are consistent
therewith and to interpret, amend or revoke any such rules.  Any such grant or
award under this Plan need not be the same with respect to each Optionee,
Grantee, or Restricted Stockholder.  Any such interpretations and rules with
respect to Incentive Stock Options shall be consistent with the provisions of
Section 422A of the Code.  In its absolute discretion, the Board may at any
time and from time to time exercise any and all rights and duties of the
Committee under this Plan.





                                       29
<PAGE>   70
                 10.3   Majority Rule

         The Committee shall act by a majority of its members in office.  The
Committee may act either by vote at a meeting or by a memorandum or other
written instrument signed by a majority of the Committee.

                10.4   Compensation; Professional Assistance; Good Faith Actions

                 Expenses and liabilities which members of the Committee incur
in connection with the administration of this Plan shall be borne by the
Company.  The Committee may, with the approval of the Board, employ attorneys,
consultants, accountants, appraisers, brokers, or other persons.  The
Committee, the Company, and its officers and Directors shall be entitled to
rely upon the advice, opinions or valuations of any such persons.  All actions
taken and all interpretations and determinations made by the Committee in good
faith shall be final and binding upon all Optionees, Grantees, Restricted
Stockholders, the Company, and all other interested persons.  No members of the
Committee shall be personally liable for any action, determination, or
interpretation made in good faith with respect to this Plan, any Option, any
Stock Appreciation Right, any Performance Award, any Dividend Equivalent, any
Stock Payment, or any Restricted Stock, and all members of the Committee shall
be fully protected by the Company in respect of any such action, determination
or interpretation.





                                       30
<PAGE>   71
                 10.5   Delegation of Authority

                 The Committee may in its discretion delegate to the Chief
Executive Officer of the Company or the Secretary of the Company, or both, any
or all of the administrative duties and authority of the Committee under this
Plan, other than the authority to make grants or awards under this Plan.

                 10.6   CEO's Fund

                 Notwithstanding Section 10.5, the Committee may in its
discretion delegate to the Chief Executive Officer of the Company any or all of
its authority to make grants or awards under this Plan pursuant to Articles III
(including the determination of which Employees are key Employees) through IX
inclusive with respect to any key Employee who is not an "Executive Officer" of
the Company (within the meaning of Rule 405 promulgated under the Securities
Act of 1933, as amended), subject to any limitations the Committee may impose.

                                   ARTICLE XI

                            MISCELLANEOUS PROVISIONS

                 11.1   Not Transferable

                 Options, Stock Appreciation Rights, Performance Awards,
Dividend Equivalents, Stock Payments and Restricted Stock under this Plan may
not be sold, pledged, assigned, or transferred in any manner other than by will
or the laws of descent and distribution; provided, however, that an Optionee
may designate a Beneficiary to exercise his Option or other rights under this
Plan after his death.  No Option, Stock Appreciation Right,





                                       31
<PAGE>   72
Performance Award, Dividend Equivalent, Stock Payment or Restricted Stock or
interest or right therein shall be liable for the debts, contracts or
engagements of the Optionee, Grantee or Restricted Stockholder or his
successors in interest or shall be subject to disposition by transfer,
alienation, anticipation, pledge, encumbrance, assignment or any other means
whether such disposition be voluntary or involuntary or by operation of law by
judgment, levy, attachment, garnishment or any other legal or equitable
proceedings (including bankruptcy), and any attempted disposition thereof shall
be null and void and of no effect; provided, however, that nothing in this
Section 11.1 shall prevent transfers by will or by the applicable laws of
descent and distribution.  An Option shall be exercised during the Optionee's
lifetime only by the Optionee or his guardian or legal representative.  A Stock
Appreciation Right, Performance Award, Dividend Equivalent or Stock Payment
under this Plan shall be exercised during the Grantee's lifetime only by the
Grantee or his guardian or legal representative.

                 11.2   Amendment, Suspension, or Termination of this Plan

                 This Plan may be wholly or partially amended or otherwise
modified, suspended, or terminated at any time or from time to time by the
Board.  However, without approval of the Company's shareholders given within 12
months before or after the action by the Board or the Committee, no action of
the Committee or Board may, except as provided in Section 11.3, increase the
limits imposed in Section 2.1 on the maximum number of shares





                                       32
<PAGE>   73
which may be issued under this Plan, and no action of the Committee or Board
may be taken that would otherwise require shareholder approval as a matter of
applicable law, regulation or rule.  No amendment, suspension, or termination
of this Plan shall, without the consent of the holder of an Option, Stock
Appreciation Right, Performance Award, Dividend Equivalent, Stock Payment or
Restricted Stock, alter or impair any rights or obligations under any option,
Stock Appreciation Right, Performance Award, Dividend Equivalent, Stock Payment
or Restricted Stock theretofore granted or issued.  No Option, Stock
Appreciation Right, Performance Award, Dividend Equivalent, Stock Payment or
Restricted Stock may be granted or awarded during any period of suspension nor
after termination of this Plan, and in no event may any Incentive Stock Option
be granted under this Plan after January 24, 2000.

                 11.3   Changes in Common Stock or Assets of the Company

                 In the event that the outstanding shares of Common Stock are
hereafter changed into or exchanged for cash or a different number or kind of
shares or other securities of the Company, or of another corporation, by reason
of reorganization, merger, consolidation, recapitalization, reclassification,
stock splitup, stock dividend, or combination of shares, appropriate
adjustments shall be made by the Committee in the number and kind of shares for
the purchase of which Options or with respect to which the exercise of Stock
Appreciation Rights, Performance Awards, Dividend Equivalents or Stock Payments
may be granted,





                                       33
<PAGE>   74
including adjustments of the limitation in Section 2.1 on the maximum number
and kind of shares which may be issued.

                 In the event of such a change or exchange, other than for
shares or securities of another corporation or by reason of reorganization, the
Committee shall also make an appropriate and equitable adjustment in the number
and kind of shares as to which all outstanding Options, Stock Appreciation
Rights, Performance Awards, Dividend Equivalents or Stock Payments, or portions
thereof then unexercised, shall be exercisable.  Such adjustment shall be made
with the intent that after the change or exchange of shares, each Optionee's
and each Grantee's proportionate interest shall be maintained as before the
occurrence of such event.  Such adjustment in an outstanding Option, Stock
Appreciation Right, Performance Award, Dividend Equivalent or Stock Payment may
include a necessary or appropriate corresponding adjustment in Option, Stock
Appreciation Right, Performance Award, Dividend Equivalent or Stock Payment
exercise price, but shall be made without change in the total price applicable
to the Option, Stock Appreciation Right, Performance Award, Dividend Equivalent
or Stock Payment, or the unexercised portion thereof (except for any change in
the aggregate price resulting from rounding-off of share quantities or prices).

                 Where an adjustment of the type described above is made to an
Incentive Stock Option under this Section, the adjustment will be made in a
manner which will not be considered a "modification" under the provisions of
subsection 425(h)(3) of the Code.





                                       34
<PAGE>   75
                 In the event of a spin-off or other substantial distribution
of assets of the Company which has a material diminutive effect upon the Fair
Market Value, the Committee may in its discretion make an appropriate and
equitable adjustment to the Option, Stock Appreciation Right, Performance
Award, Dividend Equivalent or Stock Payment exercise price to reflect such
diminution in the Fair Market Value.

                 11.4   Merger of the Company

                 In the event of the merger or consolidation of the Company
with or into another corporation, the exchange of all or substantially all of
the assets of the Company for the securities of another corporation, the
acquisition by another corporation or person of all or substantially all of the
Company's assets or 80% or more of the Company's then outstanding voting stock,
or the liquidation or dissolution of the Company:

                 (a)    At the discretion of the Committee, the terms of an
Option, Stock Appreciation Right, Performance Award, Dividend Equivalent or
Stock Payment may provide that it cannot be exercised after such event.

                 (b)    In its absolute discretion, and on such terms and
conditions as it deems appropriate, the Committee may provide either by the
terms of such Option, Stock Appreciation Right, Performance Award, Dividend
Equivalent or Stock Payment or by a resolution adopted prior to the occurrence
of such event that, for a specified period of time prior to such event, such
Option, Stock Appreciation Right, Performance Award, Dividend Equivalent or
Stock Payment shall be exercisable as to all shares covered





                                       35
<PAGE>   76
thereby, notwithstanding anything to the contrary in (i) Section 4.4 or Section
6.2(a), (ii) Section 6.4(c) to the extent such Section pertains to the receipt
of Common Stock upon exercise of a Stock Appreciation Right, or (iii) the
provisions of such Option, Stock Appreciation Right, Performance Award,
Dividend Equivalent or Stock Payment.

                 (c)    At the discretion of the Committee, the restrictions
imposed under a Restricted Stock Agreement upon some or all shares of
Restricted Stock may be terminated and/or some or all of such shares may cease
to be subject to repurchase under Section 8.5 after such event.

                 11.5   Approval of Plan by Shareholders

                 This Plan will be submitted for the approval of the Company's
shareholders within 12 months after the date of the Board's initial adoption of
this Plan.  Options, Stock Appreciation Rights, Performance Awards, Dividend
Equivalents or Stock Payments may be granted or Restricted Stock may be awarded
prior to such shareholder approval, provided that such Options, Stock
Appreciation Rights, Performance Awards, Dividend Equivalents or Stock Payments
shall not be exercisable and such Restricted Stock shall not vest prior to the
time when this Plan is approved by the shareholders, and provided further that
if such approval has not been obtained at the end of said 12-month period, all
Options, Stock Appreciation Rights, Performance Awards, Dividend Equivalents or
Stock Payments previously granted and all Restricted Stock previously awarded
under this Plan shall thereupon be cancelled and become null and void.





                                       36
<PAGE>   77
                 11.6   Tax Withholding

                 The Company shall be entitled to require payment or deduction
from other compensation payable to each Optionee, Grantee or Restricted
Stockholder of any sums required by federal, state or local tax law to be
withheld with respect to any Option, Stock Appreciation Right, Performance
Award, Dividend Equivalent, Stock Payment or Restricted Stock.  The Committee
may in its discretion allow such Optionee, Grantee or Restricted Stockholder to
elect to have the Company withhold shares of Common Stock (or allow the return
of shares of Common Stock) having a Fair Market Value equal to the sums
required to be withheld.  If the Optionee, Grantee or Restricted Stockholder
elects to advance such sums directly, written notice of that election shall be
delivered on or prior to such exercise and, whether pursuant to such election
or pursuant to a requirement imposed by the Company, payment in cash or by
check of such sums for taxes shall be delivered within two days after the date
of exercise.  If, as allowed by the Committee, the Optionee, Grantee or
Restricted Stockholder elects to have the Company withhold shares of Common
Stock (or allow the return of shares of Common Stock) having a Fair Market
Value equal to the sums required to be withheld, the value of the shares of
Common Stock to be withheld (or returned as the case may be) will be equal to
the Fair Market Value of such shares on the date that the amount of tax to be
withheld is to be determined (the "Tax Date").  Elections by such persons to
have shares of Common Stock withheld for this purpose will be subject to the
following restrictions:





                                       37
<PAGE>   78
(w) the election must be made on or prior to the Tax Date, (x) the election
must be irrevocable, (y) the election shall be subject to the disapproval of
the Committee, and (z) if the person is an officer of the Company within the
meaning of Section 16 of the Exchange Act, the election shall be subject to
such additional restrictions as the Committee may impose in an effort to secure
the benefits of any regulations thereunder.  The Committee shall not be
obligated to issue shares and/or distribute cash to any person upon exercise of
any right until such payment has been received or shares have been so withheld,
unless withholding (or offset against a cash payment) as of or prior to the
date of such exercise is sufficient to cover all such sums due or which may be
due with respect to such exercise.

                 11.7   Loans

                 The Committee may, in its discretion, extend one or more loans
to key Employees in connection with the exercise or receipt of outstanding
Options, Stock Appreciation Rights, Performance Awards, Dividend Equivalents or
Stock Payments granted under this Plan, or the issuance of Restricted Stock
awarded under this Plan.  The terms and conditions of any such loan shall be
set by the Committee.

                 11.8   Limitations Applicable to Section 16 Persons

                 (a)    Notwithstanding any other provision of this Plan, any
Option, Stock Appreciation Right, Performance Award, Dividend Equivalent or
Stock Payment granted or Restricted Stock awarded to a key Employee who is then
subject to Section 16 of





                                       38
<PAGE>   79
the Exchange Act is subject to the following additional limitations:

                        (i)          the Option, Stock Appreciation Right,
         Performance Award, Dividend Equivalent, Stock Payment, or Restricted
         Stock Agreement may provide for the issuance of shares of Common Stock
         as a stock bonus for no consideration other than services rendered;
         and

                     (ii)            in the event of an Option, Stock
         Appreciation Right, Performance Award, Dividend Equivalent, Stock
         Payment, or Restricted Stock Agreement under which shares of Common
         Stock are or in the future may be issued for any type of consideration
         other than services rendered, the amount of such consideration either
         (i) shall be equal to the minimum amount (such as the par value of
         such shares) required to be received by the Company to comply with
         applicable state law, or (ii) shall be equal to or greater than 50% of
         the Fair Market Value of the shares of Common Stock on the date of the
         grant of the Option, Stock Appreciation Right, Performance Award,
         Dividend Equivalent or Stock Payment, or the issuance of the
         Restricted Stock.

                 (b)    Notwithstanding any other provision of this Plan, this
Plan, and any Option, Stock Appreciation Right, Performance Award, Dividend
Equivalent or Stock Payment granted, or Restricted Stock awarded, to a key
Employee who is then subject to Section 16 of the Exchange Act, shall be
subject to any additional limitations set forth in any applicable exemptive
rule under Section 16 of the Exchange Act (including any





                                       39
<PAGE>   80
amendment to Rule 16b-3 of the Exchange Act) that are requirements for the
application of such exemptive rule.  Any such additional limitation shall be
set forth in an annex to this Plan, such annex to be incorporated herein by
this reference and made part of this Plan.

                 11.9   Plan Designation and Status

                 Notwithstanding the designation of this document as a Plan for
convenience of reference and to standardize certain provisions applicable to
all types of Options, Stock Appreciation Rights, Performance Awards, Dividend
Equivalents, Stock Payments and Restricted Stock issuances authorized, each of
the Option, Stock Appreciation Right, Performance Award, Dividend Equivalent,
Stock Payment and Restricted Stock shall be deemed to be a separate "plan" for
purposes of Section 16 of the Exchange Act and any applicable state securities
laws.

                 11.10  Release of Restrictions

                 Any or all of the foregoing limitations in Sections 11.8(a)
and 11.9 on Options, Stock Appreciation Rights, Performance Awards, Dividend
Equivalents, Stock Payments granted to key Employees, and Restricted Stock
awarded to key Employees shall be suspended if, to the extent, as to such
persons, and for so long as the Securities and Exchange Commission by
regulation or official staff interpretation or a no-action letter issued to the
Company determines that such limitation is not necessary to secure the benefits
otherwise available with respect to a "plan" or particular award, as the case
may be, under any applicable exemptive rule under Section 16 of the Exchange
Act.





                                       40
<PAGE>   81
                 11.11  Effect of Plan Upon Options and Compensation Plans

                 The adoption of this Plan shall not affect any other
compensation or incentive plans in effect for the Company or any Subsidiary.
Nothing in this Plan shall be construed to limit the right of the Company (a)
to establish any other forms of incentives or compensation for employees of the
Company or any Subsidiary, or (b) to grant or assume options or other rights
otherwise than under this Plan in connection with any proper corporate purpose
including but not by way of limitation, the grant or assumption of options in
connection with the acquisition by purchase, lease, merger, consolidation or
otherwise, of the business, stock or assets of any corporation, firm or
association.

                 11.12  Titles

                 Titles are provided herein for convenience only and are not to
serve as a basis for interpretation or construction of this Plan.

                 11.13  Governing Law

                 This Plan and any agreements hereunder shall be administered,
interpreted and enforced under the laws of the State of California.





                                       41
<PAGE>   82

                                AMENDMENT NO. 1
                  TO THE 1990 STOCK OPTION AND INCENTIVE PLAN
                FOR KEY EMPLOYEES OF AVERY DENNISON CORPORATION


WHEREAS, Section 11.2 of the 1990 Stock Option and Incentive Plan for Key
Employees of Avery Dennison Corporation (the "Plan") provides that the Plan may
be amended by the Board of Directors of Avery Dennison Corporation (the
"Company"), subject to shareholder approval in certain circumstances; and

WHEREAS, the Board of Directors of the Company has determined that it is
advisable to amend the Plan in certain respects and to submit this amendment to
the Company's shareholders for approval.

NOW, THEREFORE, the Plan is hereby amended effective as of January 1, 1994 in
the following respects:

1.    The first sentence of Section 2.1 is hereby deleted in its entirety and
      the following is inserted in lieu thereof:

      "The shares of stock subject to Options, Stock Appreciation Rights,
      Restricted Stock Awards, Performance Awards, Dividend Equivalents or
      Stock Payments shall be Common Stock, initially shares of the Company's
      common stock, par value $1.00 per share, as presently constituted, and
      the aggregate number of such shares which may be issued upon exercise of
      such options or rights or upon any such awards shall not exceed
      7,950,000."

2.    The following language is hereby added at the end of Section 3.3(a)(ii):

      "; provided, however, that in no event shall the Committee grant Options
      to any individual Employee during any calendar year covering in excess of
      200,000 shares."





                             Approved:
                                        ____________________________________
                                        Charles D. Miller
                                        Chairman and Chief Executive Officer
                                        Avery Dennison Corporation





<PAGE>   83





                           AVERY DENNISON CORPORATION


                  SENIOR EXECUTIVE INCENTIVE COMPENSATION PLAN


                        EFFECTIVE AS OF JANUARY 1, 1994
<PAGE>   84
                               TABLE OF CONTENTS


<TABLE>
<S>    <C>                                                                                                  <C>
I.     PURPOSE.......................................................................................       2
       -------                                                                                               

II.    DEFINITIONS ..................................................................................       2
       -----------                                                                                           

III.   PARTICIPATION ................................................................................       4
       -------------                                                                                         

IV.    ANNUAL BONUS OPPORTUNITY .....................................................................       4
       ------------------------                                                                              
       1.  Target Bonus .............................................................................       4
       2.  Bonus Payout .............................................................................       4
       3.  Bonus Determination In Cases Of Prior Participation in EICP...............................       5
       4.  Bonus Determination In Cases Of Leave Of Absence .........................................       5
       5.  Bonus Determination In Cases Of Termination ..............................................       6
       6.  Other Bonus Programs .....................................................................       6

V.     TIMING OF PAYMENT OF BONUSES .................................................................       6
       ----------------------------                                                                          
       1.  Current Payment ..........................................................................       6
       2.  Deferral Of Bonus ........................................................................       6

VI.    PLAN ADMINISTRATION ..........................................................................       6
       -------------------                                                                                   
       1.  General Administration ...................................................................       6
       2.  Adjustments For Extraordinary Events .....................................................       7
       3.  Amendment, Suspension, Or Termination Of The Plan ........................................       7

VII.   CHANGE OF CONTROL ............................................................................       7
       -----------------                                                                                     

VIII.  MISCELLANEOUS PROVISIONS .....................................................................       9
       ------------------------                                                                              
       1.  Titles ...................................................................................       9
       2.  Employment Not Guaranteed ................................................................       9
       3.  Validity .................................................................................       9
       4.  Withholding Tax ..........................................................................       9
       5.  Applicable Law ...........................................................................       9
</TABLE>





                                       1
<PAGE>   85
                  SENIOR EXECUTIVE INCENTIVE COMPENSATION PLAN

I.  PURPOSE

The purposes of the Senior Executive Incentive Compensation Plan for Avery
Dennison Corporation (the "Company") are as follows:

       (1)  To attract and retain the best possible executive talent.

       (2)  To permit executives of the Company to share in its profits.

       (3)  To promote the success of the Company.

       (4)  To closely link executive rewards to individual and Company
            performance.


II. DEFINITIONS

Average Shareholders' Equity.  "Average Shareholders' Equity" means the
numerical average for a given year of ending Shareholders' Equity for the five
most recently completed fiscal quarters, including the last quarter of that
year.

Bonus Maximum.  "Bonus Maximum" means 10% of the excess of (i) the Company's
Pre-Tax Return on Shareholders' Equity over (ii) the Minimum Threshold.

Cash Flow from Operations.  "Cash Flow from Operations" means net cash provided
by operating activities as disclosed in the Company's annual reports to
shareholders and quarterly reports on Form 10-Q.

Change of Control.  "Change of Control" means a change in control of the
Company of a nature that would be required to be reported in response to Item
6(e) of Schedule 14A, Regulation 240.14a-101, promulgated under the Securities
Exchange Act of 1934 as now in effect or, if Item 6(e) is no longer in effect,
any regulations issued by the Securities and Exchange Commission pursuant to
the Securities Exchange Act of 1934 which serve similar purposes; provided
that, without limitation, a Change of Control shall be deemed to have occurred
if and when (a) any "person" (as such term is used in Sections 13(d) and
14(d)(2) of the Securities Exchange Act of 1934) is or becomes a beneficial
owner, directly or indirectly, of securities of the Company representing fifty
percent (50%) or more of the combined voting power of the Company's then
outstanding securities, or (b) individuals who were members of the Board of
Directors of the Company immediately prior to a meeting of the stockholders of
the Company involving a contest for the election of directors shall not
constitute a majority of the Board of Directors following such election.





                                       2
<PAGE>   86
Code.  "Code" means the Internal Revenue Code of 1986, as amended.

Committee. "Committee" means the Compensation Committee of the Company's Board
of Directors.

Company.  "Company" means Avery Dennison Corporation.

Economic Value Added.  "Economic Value Added" means operating profit after
taxes on income minus a capital charge based upon the Company's weighted
average cost of capital.

EICP.  "EICP" means the Executive Incentive Compensation Plan of the Company.

EPS.  "EPS" means earnings per share, including extraordinary gains and losses,
divested operations and changes in accounting principles as disclosed in the
Company's annual reports to shareholders.

Income Before Taxes on Income.  "Income Before Taxes on Income" means the
income before income taxes as reported in the Company's annual reports to
shareholders.

Minimum Threshold. "Minimum Threshold" means a 12% Pre-tax Return on
Shareholders' Equity.

Net Income.  "Net Income" means after-tax net income, including extraordinary
items, discontinued operations and changes in accounting principles, as
disclosed in the Company's annual reports to shareholders.

Net Sales.  "Net Sales" means net sales as disclosed in the Company's annual
reports to shareholders and quarterly reports on Form 10-Q.

Performance Objectives.  "Performance Objectives" means one or more
pre-established performance objectives, including:  ROS, ROTC, ROE, EPS, Net
Income, Net Sales, Cash Flow from Operations, Economic Value Added and Total
Shareholder Return.

Plan. "Plan" means the Senior Executive Incentive Compensation Plan for Avery
Dennison Corporation.

Plan Participant. "Plan Participant" means any employee of the Company or any
of its subsidiaries who has been designated as a participant in the Plan in
accordance with Article III.

Plan Year. "Plan Year" means the fiscal year of the Company.

Pre-Tax Return On Shareholder's Equity. "Pre-Tax Return On Shareholder's
Equity" means the percentage determined by dividing "Income Before Taxes On
Income" by "Average Shareholders' Equity".





                                       3
<PAGE>   87

ROE.  "ROE" means the percentage determined by dividing "Net Income" by
"Average Shareholders' Equity".

ROS.  "ROS" means the percentage determined by dividing Net Income by Net
Sales.

ROTC.  "ROTC" means the return on total capital of the Company as reported in
the Company's internally prepared Summary of Operations.

Shareholders' Equity.  "Shareholders' Equity" means total shareholders' equity
as disclosed in the Company's annual reports to shareholders and quarterly
reports on Form 10-Q.

Target Bonus. "Target Bonus" means with respect to a Plan Participant for any
Plan Year the bonus opportunity for the Plan Participant in such Plan Year on
account of services rendered to the Company during the immediately preceding
Plan Year.  The Target Bonus is expressed as a percentage of the Plan
Participant's base salary in effect at the end of the Plan Year.

Total Shareholder Return.  "Total Shareholder Return" means the cumulative
shareholder return on the Company's common stock, including the reinvestment of
dividends, as measured by dividing (i) the sum of (A) the cumulative amount of
dividends for the measurement period, assuming dividend reinvestment, and (B)
the difference between the Company's closing stock price at the end and the
beginning of the measurement period, by (ii) the closing stock price at the
beginning of the measurement period.

III.  PARTICIPATION

Participation in the Plan is limited to key executives of the Company who have
been designated as Plan Participants by the Committee.

IV.  ANNUAL BONUS OPPORTUNITY

All Plan Participants will have the opportunity to earn an annual variable
bonus.

1.  TARGET BONUS

       The Target Bonus for each Plan Participant is 100% of Base Salary.

2.  BONUS PAYOUT

       A.  A Plan Participant's annual bonus payout is based on the Company's
       achievement versus pre-established Performance Objectives, subject to
       adjustment in certain circumstances by





                                       4
<PAGE>   88
       the Committee (see 2.D below).

       B.  At or prior to the beginning of each Plan Year, the Committee will
       establish Performance Objectives for each Plan Participant.  Specific
       Performance Objectives will vary based on the specific business strategy
       of the Company, and may include such measures as:

<TABLE>
            <S>                          <C>  
            *    ROS                     *    Net Income
            *    ROTC                    *    Cash Flow From Operations
            *    ROE                     *    Net Sales
            *    EPS                     *    Total Shareholder Return
                                         *    Economic Value Added
</TABLE>

       C.  Bonus payouts will be determined based on the following schedule:


<TABLE>
<CAPTION>
   PLAN ACHIEVEMENT              BONUS PAYOUT (% of Target Bonus)
   ----------------              --------------------------------
      <S>                         <C>
        0  -  49%                              0%
       50  -  69%                             25%
       70  -  100%                     Equal To Plan Achievement
                                    (e.g. 90% Plan  =  90% Payout)
      101  -  120%                    Two-for-One over 100%
                                  (e.g. 104% Plan  =  108% Payout)
</TABLE>


       D.  The Committee may, in its sole discretion, decrease bonus amounts
       which would otherwise be payable under the Plan.

       E.  No bonuses for a Plan Year shall be paid to the Chairman and Chief
       Executive Officer, the President and Chief Operating Officer and the
       Chief Financial Officer unless the Minimum Threshold for such Plan Year
       is met.  In addition, the total of the bonuses for a given Plan Year for
       these three individuals shall not exceed the Bonus Maximum for such Plan
       Year.

3.  BONUS DETERMINATION IN CASES OF PRIOR PARTICIPATION IN EICP

       Plan Participants who are eligible to receive a bonus under the EICP
       during part of the Plan Year and are later designated as Plan
       Participants under this Plan may, in the Committee's discretion, receive
       a bonus under this Plan on a prorated basis.

4.  BONUS DETERMINATION IN CASES OF LEAVE OF ABSENCE

       If a Plan Participant is on an approved leave of absence (including,
       without limitation, leaves caused by short-term disability) for more
       than one month during the Plan Year, then the employee will continue to
       participate for that Plan Year;





                                       5
<PAGE>   89
       provided that the Committee may, in its sole discretion, decrease the
       bonus otherwise payable under the Plan on a prorated basis.

5.  BONUS DETERMINATION IN CASES OF TERMINATION

       A.  Employees who terminate prior to the end of the Plan Year for any
       reasons other than death, disability, or retirement are not eligible to
       receive awards under this Plan.

       B.  Employees who terminate after the end of the Plan Year, but before
       payment of the award, are eligible to receive the awards under this
       Plan.

6. OTHER BONUS PROGRAMS

       No Plan Participant may participate in any other annual Company bonus
       plan.

V.  TIMING OF PAYMENT OF BONUSES

1.  CURRENT PAYMENT

       Except as provided in Section V.2., the bonus allocated by the Board of
       Directors to each Plan Participant shall be paid in cash and in full as
       soon as may be conveniently possible after such allocation by the Board
       and certification by the Committee of the Company's achievement of the
       relevant Performance Objectives, but not later than two and one-half
       months from the last day of the Plan Year to which such bonus relates.

2.  DEFERRAL OF BONUS

       Any Plan Participant may elect to defer receipt of all or any part of
       such bonus in accordance with established deferred compensation plans
       offered by the Company.

VI.  PLAN ADMINISTRATION

1. GENERAL ADMINISTRATION

       The Committee will administer the Plan, and will interpret the
       provisions of the Plan.  The interpretation and application of these
       terms by the Committee shall be binding and conclusive.  The Committee's
       authority will include, but is not limited to:

       *    The selection of Plan Participants

       *    The establishment and modification of performance measures,
            Performance Objectives and weighting of objectives





                                       6
<PAGE>   90

       *    The determination of performance results and bonus awards

       *    Exceptions to the provisions of the Plan made in good faith and for
            the benefit of the Company

2.  ADJUSTMENTS FOR EXTRAORDINARY EVENTS

       If an event occurs during a Plan Year that materially influences the
       performance measures of the Company and is deemed by the Committee to be
       extraordinary and out of the control of management, the Committee may,
       in its sole discretion, increase or decrease the Performance Objectives
       used to determine the annual bonus payout.  Events warranting such
       action may include, but are not limited to, changes in accounting, tax
       or regulatory rulings and significant changes in economic conditions
       resulting in windfall gains or losses.

3.  AMENDMENT, SUSPENSION, OR TERMINATION OF THE PLAN

       The Committee may amend, suspend or terminate the Plan, whole or in
       part, at any time, if, in the sole judgment of the Committee, such
       action is in the best interests of the Company.  Notwithstanding the
       above, any such amendment, suspension or termination must be prospective
       in that it may not deprive Plan Participants of that which they
       otherwise would have received under the Plan for the Plan Year had the
       Plan not been amended, suspended or terminated.

VII.   CHANGE OF CONTROL

1.     Subject to paragraphs (2) through (4) of this Section VII, upon a Change
       of Control:  (i) each Plan Participant shall receive a cash payment
       equal to his or her Target Bonus under this Plan for any Plan Year that
       begins on or before the date of the Change of Control and ends after the
       date of the Change of Control, based on the Plan Participant's annual
       base salary rate in effect at the time of the Change of Control.

2.     Notwithstanding the foregoing, in the event it shall be determined that
       any payment or distribution by the Company to or for the benefit of a
       Plan Participant (whether paid or payable or distributed or
       distributable pursuant to the terms of the Plan or otherwise) (a
       "Payment") would be nondeductible by the Company for Federal income tax
       purposes because of Section 280G of the Code, then the aggregate present
       value of amounts payable or distributable to or for the benefit of the
       Plan Participant pursuant to the Plan (such payments or distributions
       pursuant to the Plan are hereinafter referred to as "Plan Payments")
       shall be reduced (but not below zero) to the Reduced Amount.  The
       "Reduced Amount" shall be an amount expressed in present value that
       maximizes the aggregate present value of Plan Payments without causing
       any Payment to





                                       7
<PAGE>   91
       be nondeductible by the Company because of Section 280G of the Code.
       For purposes of this Section VII, present value shall be determined in
       accordance with Section 280(d)(4) of the Code.

3.     All determinations required to be made under paragraphs (2) through (4)
       of this Section VII shall be made by Coopers & Lybrand (the "Accounting
       Firm"), which shall provide detailed supporting calculations to both the
       Company and the Plan Participant within 30 business days of the date of
       the Change of Control or such earlier time as is requested by the
       Company.  Any such determination by the Accounting Firm shall be binding
       upon the Company and the Plan Participant.  The Plan Participant shall
       determine which and how much of the Plan Payments (or, at the election
       of the Plan Participant, other Payments) shall be eliminated or reduced
       consistent with the requirements of paragraph (2) of this Section VII,
       provided that, if the Plan Participant does not make such determination
       within ten business days of the receipt of the calculations made by the
       Accounting Firm, the Company shall elect which and how much of the Plan
       Payments shall be eliminated or reduced consistent with the requirements
       of paragraph (2) of this Section VII and shall notify the Plan
       Participant promptly of such election.  Within five business days
       thereafter, the Company shall pay to or distribute to or for the benefit
       of the Plan Participant such amounts as are then due to the Plan
       Participant under the Plan.

4.     As a result of the uncertainty in the application of Section 280G of the
       Code at the time of the initial determination by the Accounting Firm
       hereunder, it is possible that Plan Payments will have been made by the
       Company that should not have been made ("Overpayment") or that
       additional Plan Payments that will not have been made by the Company
       could have been made ("Underpayment"), in each case, consistent with the
       calculations required to be made hereunder.  In the event that the
       Accounting Firm determines that an Overpayment has been made, any such
       Overpayment shall be treated for all purposes as a loan to the Plan
       Participant, which the Plan Participant shall repay to the Company
       together with interest at the applicable Federal rate provided for in
       Section 7872(f)(2) of the Code; provided, however, that no amount shall
       be payable by the Plan Participant to the Company (or if paid by the
       Plan Participant to the Company shall be returned to the Plan
       Participant) if and to the extent such payment would not reduce the
       amount which is subject to taxation under Section 4999 of the Code.  In
       the event that the Accounting Firm determines that an Underpayment has
       occurred, any such Underpayment shall be promptly paid by the Company to
       or for the benefit of the Plan Participant together with interest at the
       applicable Federal rate provided for in Section 7872(f)(2) of the Code.





                                       8
<PAGE>   92

VIII.  MISCELLANEOUS PROVISIONS

1.  TITLES

       Section and Article titles are provided herein for convenience only and
       are not to serve as a basis for interpretation or construction of the
       Plan.

2.  EMPLOYMENT NOT GUARANTEED

       Nothing contained in the Plan nor any action taken in the administration
       of the Plan shall be construed as a contract of employment or as giving
       a Plan Participant any right to be retained in the service of the
       Company.

3.  VALIDITY

       In the event that any provision of the Plan is held to be invalid, void
       or unenforceable, the same shall not effect, in any respect whatsoever,
       the validity of any other provision of the Plan.

4.  WITHHOLDING-TAX

       The Company shall withhold from all benefits due under the Plan an
       amount sufficient to satisfy any federal, state and local tax
       withholding requirements.

5.  APPLICABLE LAW

       The Plan shall be governed in accordance with the laws of the State of
       California.










                                       9
<PAGE>   93





                           AVERY DENNISON CORPORATION

                              AMENDED AND RESTATED
                     KEY EXECUTIVE LONG-TERM INCENTIVE PLAN


                        Effective as of January 3, 1993





<PAGE>   94
                               TABLE OF CONTENTS

<TABLE>
<S>    <C>                                                                                                                  <C>
I.     PURPOSE  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    1
       -------

II.    PARTICIPATION  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    1
       -------------

III.   DEFINITIONS  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    1
       -----------  

IV.    GENERAL PLAN DESCRIPTION   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    6
       ------------------------
       A.    Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    6
       B.    Stock Options  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    6
             (1)    Size of Grant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    6
             (2)    Exercise Price and Exercise Period  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    6
             (3)    Vesting Provisions  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    6
             (4)    Other Provisions  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    7
       C.    Deferred Cash Incentive Awards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    7
             (1)    Performance Cycle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    7
             (2)    Range of Award Opportunity  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    7
             (3)    Performance Measurement and Calculation of Awards . . . . . . . . . . . . . . . . . . . . . . . . . .    8
                    (a)    Calculation Formula  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    8
                    (b)    Weighting Factors - Categories 1 and 4 . . . . . . . . . . . . . . . . . . . . . . . . . . . .    9
                    (c)    Weighting Factors - Categories 2 and 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . .    9
                    (d)    Achievement Factor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   10
                    (e)    Measurement Process  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   10
             (4)    Total Shareholder Return Factor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   10
             (5)    Discretionary Pool Participation  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   11

V.     PEER GROUP PERFORMANCE MEASUREMENT   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   11
       ----------------------------------

VI.    NEW PARTICIPANTS   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   12
       ----------------  

VII.   TERMINATION OF SERVICE   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   12
       ---------------------- 
       A.    Stock Options  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   12
       B.    Deferred Cash Incentive Awards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   12

VIII.  PAYMENT OF EARNED DEFERRED CASH INCENTIVE  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   13
       ----------------------------------------- 

IX.    TRANSFERS  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   13
       ---------          

X.     PLAN ADMINISTRATION  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   14
       -------------------   
       A.    General Administration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   14
       B.    Adjustments for Extraordinary Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   14
       C.    Amendment, Suspension or Termination of the Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   14
       D.    Designation of Beneficiaries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   15

XI.    CHANGE OF CONTROL  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   15
       -----------------     

XII.   PRIOR PLAN   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   17
       ----------            
</TABLE>       
                                       i
<PAGE>   95

<TABLE>
<S>    <C>                                                                                                                 <C>
XIII.  MISCELLANEOUS PROVISIONS   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   17
       ------------------------ 
       A.    Unsecured Status of Claim  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   17
       B.    Employment Not Guaranteed  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   17
       C.    Right of Offset  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   17
       D.    Nonassignability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   18
       E.    Validity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   18
       F.    Withholding-Tax  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   18
       G.    Applicable Law . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   18
       H.    Inurement of Rights and Obligations  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   18
</TABLE>                        





                                       ii
<PAGE>   96
                              AMENDED AND RESTATED
                     KEY EXECUTIVE LONG-TERM INCENTIVE PLAN

I.     PURPOSE

The purpose of the Amended and Restated Key Executive Long-Term Incentive Plan
(the "Plan") is to focus key executives of Avery Dennison Corporation (the
"Company") on factors that influence the Company's long-term growth and
success.  The Plan provides a means whereby Participants are given an
opportunity to share financially in the future value they help to create for
the Company and its stockholders.

II.    PARTICIPATION

Participation in the Plan is limited to key executives of the Company who, in
the opinion of the Compensation Committee of the Board of Directors, have the
responsibility to materially influence the Company's long-range performance,
and who have been recommended for participation by the Chief Executive Officer
of the Company and designated as Participants by the Compensation Committee.

III.   DEFINITIONS

"ACHIEVEMENT FACTOR" means the percentage to be used in determining a
Participants's deferred cash incentive Award for achieving a specified
percentage of the pre-established Performance Objectives.

"AFTER-TAX INTEREST EXPENSE" means total interest expense as disclosed in the
Company's annual reports to shareholders and Peer Group companies' annual
reports to shareholders and quarterly reports on Form 10-Q, if applicable,
multiplied by one (1) minus the Tax Rate.

"AVERAGE CAPITAL" means the numerical average for a given year of ending
Capital for the five most recently completed fiscal quarters, including the
last quarter of that year.

"AVERAGE SHAREHOLDERS' EQUITY" means the numerical average for a given year of
ending Shareholders' Equity for the five most recently completed fiscal
quarters, including the last quarter of that year.

"AWARD" refers to either (a) a Stock Option granted under the 1990 Plan
evidenced by an Option Agreement which generally incorporates the terms and
provisions of the Plan relating to Stock Options, or (b) a deferred cash
incentive earned by a Participant based on the achievement of Company and, in
some cases, Business Unit financial objectives.





                                       1
<PAGE>   97
"BASE SALARY" means the annual base salary rate in effect for a Participant as
of the end of a Performance Cycle.

"BUSINESS UNIT" or "UNIT" refers to a group, division or subsidiary of the
Company.

"BUSINESS UNIT NET INCOME" means net income of a Business Unit as reported in
the Company's internally prepared Summary of Operations.

"BUSINESS UNIT ROTC" means the return on total capital of a Business Unit as
reported in the Company's internally prepared Summary of Operations.

"CAPITAL" refers to the sum of Shareholders' Equity and Long-Term Debt.

"CASH FLOW FROM OPERATIONS" means net cash provided by operating activities as
disclosed in the Company's annual reports to shareholders and quarterly reports
on Form 10-Q.

"CAUSE" means (i) continued failure by a Participant to perform his or her
duties (except as a direct result of the Participant's incapacity due to
physical or mental illness) after receiving notification by the Chief Executive
Officer or an individual designated by the Chief Executive Officer (or the
Board of Directors in the case of the Chief Executive Officer) identifying the
manner in which the Participant has failed to perform his or her duties, (ii)
engaging in conduct, which, in the opinion of a majority of the Board of
Directors, is materially injurious to the Company, or (iii) conviction of the
Participant of any felony involving moral turpitude.

"CHANGE OF CONTROL" shall mean a change in control of the Company of a nature
that would be required to be reported in response to Item 6(e) of Schedule 14A,
Regulation 240.14a-101, promulgated under the Securities Exchange Act of 1934
as now in effect or, if Item 6(e) is no longer in effect, any regulations
issued by the Securities and Exchange Commission pursuant to the Securities
Exchange Act of 1934 which serve similar purposes; provided that, without
limitation, a Change of Control shall be deemed to have occurred if and when
(a) any "person" (as such term is used in Sections 13(d) and 14(d)(2) of the
Securities Exchange Act of 1934) is or becomes a beneficial owner, directly or
indirectly, of securities of the Company representing fifty percent (50%) or
more of the combined voting power of the Company's then outstanding securities,
or (b) individuals who were members of the Board of Directors of the Company
immediately prior to a meeting of the stockholders of the Company involving a
contest for the election of directors shall not constitute a majority of the
Board of Directors following such election.

"CODE" means the Internal Revenue Code of 1986, as amended.





                                       2
<PAGE>   98
"COMPANY ROTC" means the return on total capital of the Company as reported in
the Company's internally prepared Summary of Operations.

"COMPENSATION COMMITTEE" or "COMMITTEE" refers to the Compensation Committee of
the Board of Directors of the Company.

"DISABILITY" refers to a physical or mental condition that prevents a
Participant from performing his or her normal duties of employment.  If a
Participant makes application for disability benefits under the Company's
long-term disability program and qualifies for such benefits, the Participant
shall be presumed to qualify as totally and permanently disabled under the
Plan.

"DISCRETIONARY POOL" or "POOL" refers to the sum of cash payments made
available by the Compensation Committee to Participants who have achieved
exceptional performance and to other Company employees who have made
significant contributions to the achievement of Performance Objectives.

"EARNINGS PER SHARE" or "EPS" means earnings per share, including extraordinary
gains and losses, divested operations and changes in accounting principles as
disclosed in the Company's annual reports to shareholders.

"ECONOMIC VALUE ADDED" means operating profit after taxes on income minus a
capital charge based upon the Company's weighted average cost of capital.

"EFFECTIVE DATE" means January 3, 1993, which is the first day of the initial
Performance Cycle.

"FAIR MARKET VALUE" means the average of the high and low trading price of the
Company's common stock on a given day, as reported on the New York Stock
Exchange Composite Tape.

"GAAP" means generally accepted accounting principles.

"LONG-TERM DEBT" means long-term debt as disclosed in the Company's annual
reports to shareholders and Peer Group companies' annual reports to
shareholders and quarterly reports on Form 10-Q, if applicable.

"NET INCOME" refers to after-tax net income, including extraordinary items,
discontinued operations and changes in accounting principles, as disclosed in
the Company's annual reports to shareholders and Peer Group companies' annual
reports to shareholders and quarterly reports on Form 10-Q, if applicable.





                                       3
<PAGE>   99
"NET SALES" means net sales as disclosed in the Company's annual reports to
shareholders and quarterly reports on Form 10-Q.

"1990 PLAN" refers to the 1990 Stock Option and Incentive Plan for Key
Employees of Avery Dennison Corporation (formerly named Avery International
Corporation), or a successor plan.

"OPTION AGREEMENT" means a written stock option agreement evidencing options
granted under the 1990 Plan which generally incorporates the terms and
provisions of the Plan relating to Stock Options.

"PARTICIPANT" means an executive of the Company designated by the Compensation
Committee to participate in the Plan.

"PEER GROUP" refers to a specified group of companies approved by the
Compensation Committee against which the financial performance of the Company
will be compared for purposes of the Plan.

"PERFORMANCE CYCLE" or "CYCLE" refers to the three-year period over which
performance is measured for purposes of determining cash Awards under the Plan.
The initial Performance Cycle will cover the Company's 1993 through 1995 fiscal
years.

"PERFORMANCE OBJECTIVE" means one of four pre-established Performance
Objectives:  Company ROTC, EPS, Business Unit ROTC and Business Unit Net
Income.

"RETIREMENT" means a termination of service in accordance with the retirement
provisions of either (a) the Company sponsored tax qualified defined benefit
retirement plan in which a Participant is participating immediately prior to
the date of such termination of service, or (b) the Company-sponsored
Supplemental Retirement Plan (SERP) in which the Participant is participating
immediately prior to the date of such termination of service.  If the
Participant does not participate in either of the above retirement plans, then
Retirement means a termination of service in accordance with the retirement
provisions of the Company's tax-qualified defined contribution retirement plan
in which the Participant then participates.

"ROE" means the percentage determined by dividing "Net Income" by "Average
Shareholders' Equity."

"ROS" means the percentage determined by dividing Net Income by Net Sales.

"ROTC" means the percentage determined by dividing (a) the sum of Net Income
plus After-Tax Interest Expense by (b) Average Capital.

"SERVICE" means continuous and substantially full-time employment with the
Company.





                                       4
<PAGE>   100
"SHAREHOLDERS' EQUITY" means total shareholders' equity, as disclosed in the
Company's annual reports to shareholders and Peer Group companies' annual
reports to shareholders and quarterly reports on Form 10-Q, if applicable.

"STOCK OPTION" or "OPTION" refers to an option to purchase common stock of the
Company at a fixed price for a specified period granted pursuant to the 1990
Plan and evidenced by an Option Agreement which generally incorporates the
terms and provisions of the Plan relating to Stock Options.

"TARGET AWARD" refers to the deferred cash incentive Award earned for achieving
100% of the targeted financial objectives established for a Performance Cycle.

"TAX RATE" refers to taxes on income divided by income before taxes on income,
each as disclosed in the Company's annual reports to shareholders and Peer
Group companies' annual reports to shareholders and quarterly reports on Form
10-Q, if applicable, subject to adjustments to exclude the effect of unusual,
non-recurring items, as described in the Company's annual reports to
shareholders and Peer Group companies' annual reports to shareholders and
quarterly reports on Form 10-Q, if applicable.

"TERMINATION OF SERVICE" means a termination of Service from the Company for
any reason, whether voluntary or involuntary, including death, Retirement and
Disability.

"TOTAL SHAREHOLDER RETURN" means the cumulative shareholder return on a
company's common stock, including the reinvestment of dividends, as measured by
dividing (i) the sum of (A) the cumulative amount of dividends for the
measurement period, assuming dividend reinvestment, and (B) the difference
between the company's closing stock price at the end and the beginning of the
measurement period, by (ii) the closing stock price at the beginning of the
measurement period.

"TOTAL SHAREHOLDER RETURN FACTOR" means the additional deferred cash incentive
Award opportunity for Participants classified as Senior Executive Officers
which is based on the Company's Total Shareholder Return versus the Total
Shareholder Return of the Peer Group for a Performance Cycle.

"TRANSFER" means the appointment of a Participant to a new position within the
Company which may either be within the same position classification under the
Plan or in a different position classification under the Plan.

"WEIGHTING FACTOR" means the percentage of a Participant's Target Award which
will be calculated based on the achievement of a particular Performance
Objective.





                                       5
<PAGE>   101
IV.    GENERAL PLAN DESCRIPTION

A.     OVERVIEW

Commencing as of the Effective Date, the Plan provides for each Participant (a)
the opportunity to receive an annual grant of Stock Options, and (b) the
opportunity to earn a deferred cash incentive Award based on the financial
performance of the Company and, in some cases, its Business Units.

B.     STOCK OPTIONS

       (1)   SIZE OF GRANT

       Annual Stock Option grants will be determined by the Committee.

       (2)   EXERCISE PRICE AND EXERCISE PERIOD

       The exercise price for Options will equal 100% of the Fair Market Value
       of the Company's common stock as of the date of grant.  Options will
       have a maximum exercise period ("Term") of ten (10) years from the date
       of grant.

       (3)   VESTING PROVISIONS

       Options will vest (become available for exercise) nine years and nine
       months from their date of grant.

       However, if certain conditions are met, Options will become eligible for
       accelerated or early vesting three years from their date of grant.  Such
       early vesting will occur provided that the Company ROTC for the
       Company's most recently completed fiscal year equals or exceeds the ROTC
       of the median company among the Peer Group for that year, except that
       for Options granted under this Plan in 1993, such early vesting will
       occur provided that the Company ROTC for its most recently completed
       fiscal year equals or exceeds the ROTC of the bottom 40th percentile
       company among the Peer Group for that year (e.g., the performance test
       for accelerated vesting for Options granted in 1993 will be based on
       ROTC for the 1995 fiscal year).

       If the Company meets the performance test described above, all prior
       non-vested Options eligible for early vesting will become available for
       exercise as soon as possible following certification of the Company's
       performance and the performance of the median company, or the bottom
       40th percentile company, as the case may be, among the Peer Group by the
       Committee.





                                       6
<PAGE>   102
       If the Company fails to meet the performance test described above, all
       prior non-vested Options eligible for early vesting will be subject to a
       similar performance test following the end of the next fiscal year.  The
       test for early vesting of Options will continue to "roll" in the manner
       described above until the Company passes the performance test or nine
       years and nine months have elapsed from the date of grant.

       (4)   OTHER PROVISIONS

       All Options granted as contemplated by the Plan will be granted under
       the 1990 Plan.  Each Option granted under the 1990 Plan will be
       evidenced by an Option Agreement specifying the terms and conditions of
       the Option.  In the event of any inconsistency between the Plan and an
       Option Agreement, the terms and conditions of the Option Agreement shall
       control.

C.     DEFERRED CASH INCENTIVE AWARDS

In addition to the opportunity for annual Option grants described in Section
IV.B. above, each Participant will be provided with the opportunity to earn a
deferred cash incentive Award after the end of a three-year Performance Cycle.

       (1)   PERFORMANCE CYCLE

       The initial Performance Cycle will cover the period beginning with the
       Company's 1993 fiscal year and ending with the Company's 1995 fiscal
       year.  Subsequent three-year Performance Cycles will begin every two
       years, starting with the Company's 1995 fiscal year.

       (2)   RANGE OF AWARD OPPORTUNITY

       The deferred cash incentive Award opportunity for each Participant
       during each Performance Cycle ranges from 0% to one of 80%, 60% or 30%
       of Base Salary depending upon position classification as illustrated in
       Table 1 below.  In addition, the deferred cash incentive Award
       opportunity for Participants classified in Category 1 may be increased
       by the Total Shareholder Return Factor described in Section IV.C.(4)
       below.  Classification of Participants into the categories listed in
       Table 1 will be recommended by the Chief Executive Officer of the
       Company and approved by the Compensation Committee.

       The Target Award for each Participant (the deferred cash incentive Award
       earned for achieving the targeted performance goals) equals the maximum
       Award opportunity.





                                       7
<PAGE>   103
                                    TABLE 1
                      DEFERRED CASH INCENTIVE AWARD RANGE
                           BY POSITION CLASSIFICATION

<TABLE>
<CAPTION>
                                                                   AWARD RANGE AS               TARGET AWARD AS
        CATEGORY            POSITION CLASSIFICATION               % OF BASE SALARY              % OF BASE SALARY
        --------            ------------------------              ----------------              ----------------
            <S>        <C>                                          <C>                              <C>
            1          Senior Executive Officers                      0% - 80%                        80%
            2          Group and Sub-Group VP's                       0% - 60%                        60%
            3          Division VP/GM's and Officers                  0% - 30%                        30%
            4          Corporate & Staff Officers                     0% - 30%                        30%
</TABLE>


       The actual deferred cash incentive Award earned within this range will
       depend upon the level of achievement versus specific performance goals
       established under the Plan for each Performance Cycle.

       (3)   PERFORMANCE MEASUREMENT AND CALCULATION OF AWARDS

             (A)    CALCULATION FORMULA

       Deferred cash incentive Awards will be determined based upon the
       Company's, and in some cases, Business Unit's achievement versus pre-
       established Performance Objectives.  The total Award will equal the sum
       of the Awards for each Performance Objective.  The Award for each
       Performance Objective will be determined by (i) multiplying the Target
       Award by the Weighting Factor (set forth in (b) and (c) below) for each
       Performance Objective and (ii) multiplying the product of clause (i) by
       the Achievement Factor (set forth in (d) below) for that Performance
       Objective.  In addition, for Participants classified in Categories 2, 3
       and 4 only, the Compensation Committee may, in its discretion, provide
       for deferred cash compensation Awards in excess of the Awards which
       would be made based on the foregoing formula.

       The foregoing formula can be expressed as the following mathematical
       equation:

       Total Award = [Target Award (Base Salary x Target Award as % of Base
       Salary) x Weighting Factor x Achievement Factor for first Performance
       Objective] + [Target Award (Base Salary x Target Award as % of Base
       Salary) x Weighting Factor x Achievement Factor for second Performance
       Objective] + [Target Award (Base Salary x Target Award as % of Base
       Salary) x Weighting Factor x Achievement Factor for third Performance
       Objective, if any] + [Target Award (Base Salary x Target Award as % of
       Base Salary) x Weighting Factor x Achievement Factor for fourth
       Performance Objective, if any].





                                       8
<PAGE>   104
             (B)    WEIGHTING FACTORS - CATEGORIES 1 AND 4

       For Participants classified in Categories 1 and 4, deferred cash
       incentive Awards will be determined based upon the Company's achievement
       versus pre-established Company ROTC and EPS Performance Objectives.

       For the initial Performance Cycle, the Company and Business Unit
       performance factors will be weighted as follows in determining the
       deferred cash incentive Award:

<TABLE>
<CAPTION>
                PERFORMANCE OBJECTIVE                   WEIGHTING FACTOR 
                ---------------------                   -----------------
                    <S>                                       <C>
                    Company ROTC                               50%
                         EPS                                   50%
</TABLE>        

       In subsequent Performance Cycles, the Compensation Committee may select
       different measures (including, without limitation, ROS, ROE, Net Income,
       Net Sales, Cash Flow from Operations and Economic Value Added) and
       weightings to determine such Awards.

             (C)    WEIGHTING FACTORS - CATEGORIES 2 AND 3

       For Participants classified in Categories 2 and 3, deferred cash
       incentive Awards will be determined based upon (i) the Company's
       achievement versus pre-established Company ROTC and EPS Performance
       Objectives, and (ii) the performance of the Participant's Business Unit
       against pre-established Business Unit ROTC and Business Unit Net Income
       objectives for the Unit.

       For the initial Performance Cycle, the Company and Business Unit
       performance factors will have the following Weighting Factors:

<TABLE>
<CAPTION>
               PERFORMANCE OBJECTIVE                   WEIGHTING FACTOR 
               ---------------------                   -----------------
             <S>                                             <C>
                   Company ROTC                               10%
                        EPS                                   10%
                Business Unit ROTC                            40%
             Business Unit Net Income                         40%
</TABLE>        

       In subsequent Performance Cycles, the Compensation Committee may select
       different measures (including, without limitation, ROS, ROE, Net Income,
       Net Sales, Cash Flow from Operations and Economic Value Added) and
       weightings to determine such Awards.





                                       9
<PAGE>   105
             (D)    ACHIEVEMENT FACTOR

       The Achievement Factor for each Performance Objective will be between a
       threshold Achievement Factor of 70% (for achieving 80% of the
       Performance Objective) and a maximum Achievement  Factor of 100% (for
       achieving the Performance Objective) as illustrated in the table below.
       The Achievement Factors for performance between the threshold and
       maximum Achievement Factors will be linearly interpolated.

<TABLE>
<CAPTION>
                  % ACHIEVEMENT OF
                  ----------------
               PERFORMANCE OBJECTIVE                                        ACHIEVEMENT FACTOR
               ---------------------                                        ------------------
                   <S>                                                            <C>
                   Less than 80%                                                     0
                        80%                                                        70%
                        85%                                                        77.5%
                        90%                                                        85.0%
                        95%                                                        92.5%
                        100%                                                       100%
</TABLE>      

             (E)    MEASUREMENT PROCESS

       For the initial Performance Cycle, the measurement of Company ROTC, EPS,
       Business Unit ROTC and Business Unit Net Income will be based upon
       performance during the final year of the Cycle (1995).  For subsequent
       Performance Cycles, performance measurement may be based upon different
       criteria (e.g., average performance over the Cycle) at the discretion of
       the Compensation Committee.

       (4)   TOTAL SHAREHOLDER RETURN FACTOR

       Participants classified in Category 1 will have an opportunity to
       increase their deferred cash incentive Award by the Total Shareholder
       Return Factor, but only if the Company's Total Shareholder Return
       exceeds the median Total Shareholder Return for the Peer Group for a
       Performance Cycle.  However, the Compensation Committee, in its
       discretion, may determine that the Total Shareholder Return Factor shall
       not be payable if neither of the Company's EPS or ROTC threshold
       Performance Objectives (i.e., 80% of the targeted Performance Objective)
       for the Performance Cycle has been met.

       The Total Shareholder Return Factor will equal (i) 5% of the
       Participant's Base Salary for each percentage point (up to five
       percentage points) by which the compound annual growth of the Company's
       Total Shareholder Return exceeds the median compound annual growth of
       the Total Shareholder Return for the Peer Group (calculated on a
       comparable basis), plus





                                       10
<PAGE>   106
       (ii) 10% of the Participant's Base Salary for each percentage point (in
       excess of five percentage points) by which the Company's Total
       Shareholder Return exceeds the median Total Shareholder Return for the
       Peer Group.  The maximum Total Shareholder Return Factor will be 100% of
       the Participant's Base Salary.  If the Company's Total Shareholder
       Return in excess of the median Total Shareholder Return for the Peer
       Group is not a whole number, the Total Shareholder Return Factor will be
       linearly interpolated.

       (5)   DISCRETIONARY POOL PARTICIPATION

       A Discretionary Pool will be available for each Performance Cycle to
       provide the opportunity for Participants (other than Category I
       Participants) who have achieved exceptional performance to earn more
       than the Target Award, or for individuals who are not selected to be
       Participants in the Plan but who have made significant contributions to
       the achievement of Performance Objectives to earn cash payments.  A
       "target" Discretionary Pool will be determined by the Compensation
       Committee prior to the beginning of each Performance Cycle.  The actual
       Discretionary Pool made available will be determined by the Committee at
       the end of the Performance Cycle and may exceed or fall below the
       "target" Pool based upon the Committee's assessment of (i) overall
       Company performance during the Cycle and (ii) the performance of the
       individual Business Units.

       The actual Discretionary Pool approved by the Compensation Committee
       will be allocated among individuals recommended by the Chief Executive
       Officer and approved by the Compensation Committee; provided, however,
       that Category I Participants will not be eligible for participation in
       the Discretionary Pool.

       No payments will be made from the Discretionary Pool unless at least one
       of the Company's EPS or ROTC threshold Performance Objectives (i.e., 80%
       of the targeted Performance Objective) for the Performance Cycle has
       been met.

V.     PEER GROUP PERFORMANCE MEASUREMENT

In order to facilitate the Peer Group performance comparison needed to
determine the accelerated Option vesting, the Peer Group ROTC figures for the
individual years used to determine accelerated Option vesting will be based
upon the twelve months performance for each company in the Peer Group closest
to the Company's fiscal year end, based on the most recent publicly available
financial information for such company.  In order to facilitate the Peer Group
performance comparison needed to determine the Total Shareholder Return Factor,
the Peer Group Total Shareholder Return figures for the Performance Cycle will
be based upon the performance for each company in the Peer Group for the year
ended December 31.  Peer Group performance calculations will be made from





                                       11
<PAGE>   107
information obtained from the Peer Group companies' annual reports to
shareholders and publicly available stock price information.

VI.    NEW PARTICIPANTS

New Participants may be added to the Plan at any time at the discretion of the
Compensation Committee.  The timing and performance test for determining
accelerated vesting for the grant will be identical to the test and timing
associated with the regular Option grant made to other Participants for that
fiscal year.  If an executive becomes a Participant, he or she will be eligible
to receive an Option grant at the time of the next regular Option grant.

For the deferred cash incentive portion of the Plan, the Award opportunity of a
new Participant will be prorated for each Performance Cycle based on the number
of months of participation in the Plan divided by 36.  Notwithstanding the
above, an individual must participate in the Plan for at least 12 months during
any Performance Cycle to be eligible to receive a deferred cash incentive Award
for that Cycle.

VII.   TERMINATION OF SERVICE

A.     STOCK OPTIONS

Options may be exercised following a Termination of Service in the manner and
to the extent provided for in the Option Agreement which governs the grant.

B.     DEFERRED CASH INCENTIVE AWARDS

If a Participant terminates Service with the Company prior to the end of a
Performance Cycle due to voluntary termination or termination for Cause, the
Participant will not receive any deferred cash incentive Award for that
Performance Cycle.

Upon a Termination of Service during a Performance Cycle due to death or
Disability, a Participant's deferred cash incentive Award opportunity for that
Cycle will be prorated by dividing the number of full months of participation
in the Cycle by thirty-six (36).

If a Participant's Service is terminated involuntarily without Cause prior to
the completion of a Performance Cycle, the Participant will be entitled to
receive the following percentage of his or her earned deferred cash incentive
Award for the Cycle:





                                       12
<PAGE>   108
<TABLE>
<CAPTION>
                                                          
                                                                                     
             IF TERMINATION OCCURS BETWEEN                 % OF EARNED
             X MONTHS FROM START OF CYCLE                AWARD TO BE PAID 
             ----------------------------                -----------------
                    <S>                                       <C>
                     0 - 27 Months                               0%
                    27 - 36 Months                            33 1/3%
</TABLE>    

Upon a Termination of Service due to Retirement prior to the completion of a
Performance Cycle, the Participant will be entitled to receive the following
percentage of his or her earned deferred cash incentive Award for the Cycle:

<TABLE>
<CAPTION>
             IF TERMINATION OCCURS BETWEEN                  % OF EARNED
             X MONTHS FROM START OF CYCLE                AWARD TO BE PAID 
             ----------------------------                -----------------
                    <S>                                   <C>
                     0 - 3 Months                                0%
                     3 - 12 Months                            33 1/3%
                    12 - 15 Months                              50%
                    15 - 24 Months                            66 2/3%
                    24 - 27 Months                        Prorate to 100%
                    27 - 36 Months                              100%
</TABLE>    

VIII.  PAYMENT OF EARNED DEFERRED CASH INCENTIVE

Earned Awards under the deferred cash incentive portion of the Plan (net of any
applicable taxes) will be paid in cash as soon as possible following the
determination of Company, Business Unit and Peer Group performance for the
Performance Cycle.  Upon the death of a Participant, the Compensation Committee
may elect to provide early payment in order to facilitate the settlement of the
Participant's estate.

IX.    TRANSFERS

Upon a Transfer prior to the completion of a Performance Cycle, the Participant
will earn his or her deferred cash incentive Award for the Cycle based on his
or her old and/or new positions, as follows:

<TABLE>
<CAPTION>
              IF TRANSFER OCCURS BETWEEN
             X MONTHS FROM START OF CYCLE                   AWARD EARNED IN OLD/NEW POSITION
             ----------------------------                   --------------------------------
                    <S>                                  <C>
                     0 - 6 Months                                 100% in new position
                    6 - 30 Months                        Prorated between old and new positions
                    30 - 36 Months                                100% in old position
</TABLE>    





                                       13
<PAGE>   109
X.     PLAN ADMINISTRATION

A.     GENERAL ADMINISTRATION

The Compensation Committee will administer the Plan, and will interpret the
provisions of the Plan.  The interpretation and application of these terms by
the Compensation Committee shall be binding and conclusive.  The Committee's
authority will include, but is not limited to:

       o     The selection of Participants;

       o     The establishment and modification of performance measures,
             Performance Objectives and weighting of objectives;

       o     The determination of performance results and Awards;

       o     Exceptions to the provisions of the Plan made in good faith and
             for the benefit of the Company.

B.     ADJUSTMENTS FOR EXTRAORDINARY EVENTS

If an event occurs during a Performance Cycle that materially influences
Company ROTC, EPS, Business Unit ROTC or Business Unit Net Income and is deemed
by the Compensation Committee to be extraordinary and out of the control of
management, the Committee may, in its sole discretion, increase or decrease
Company ROTC, EPS, Business Unit ROTC, or Business Unit Net Income figure used
to determine deferred cash incentive Awards or Option vesting.  Events
warranting such action may include, but are not limited to, changes in
accounting, tax or regulatory rulings and significant changes in economic
conditions resulting in "windfall" gains or losses.

C.     AMENDMENT, SUSPENSION OR TERMINATION OF THE PLAN

The Committee may amend, suspend or terminate the Plan, whole or in part, at
any time, if, in the sole judgment of the Committee, such action is in the best
interests of the Company.  Notwithstanding the above, any such amendment,
suspension or termination must be prospective in that it may not deprive
Participants of that which they otherwise would have received under the Plan
for the current Performance Cycle had the Plan not been amended, suspended or
terminated.





                                       14
<PAGE>   110
D.     DESIGNATION OF BENEFICIARIES

Each Participant shall have the right at any time to designate any person or
persons as beneficiary(ies) to whom any cash payments earned under the Plan
shall be made in the event of the Participant's death prior to the distribution
of all benefits due the Participant under the Plan.  Each beneficiary
designation shall be effective only when filed in writing with the Company
during the Participant's lifetime, on a Beneficiary Designation Form approved
by the Compensation Committee.

The filing of a new Beneficiary Designation Form will cancel all designations
previously filed.  Any finalized divorce or marriage (other than a common law
marriage) of a Participant subsequent to the date of filing of a Beneficiary
Designation Form shall revoke such designation unless:

      o     In the case of divorce, the previous spouse was not designated as
            beneficiary, and

      o     In the case of marriage, the Participant's new spouse had
            previously been designated as beneficiary.

The spouse of a married Participant shall join in any designation of a
beneficiary other than the spouse on a form prescribed by the Compensation
Committee.

If a Participant fails to designate a beneficiary as provided for above, or if
the beneficiary designation is revoked by marriage, divorce or otherwise
without execution of a new designation, then the Compensation Committee shall
direct the distribution of Plan benefits to the Participant's estate.

XI.    CHANGE OF CONTROL

A.     Subject to paragraphs (C) through (E) of this Section XI, upon a Change
of Control:  (i) each Participant shall receive a cash payment equal to his or
her Target Award under the deferred cash incentive portion of the Plan for each
Performance Cycle that begins on or before the date of the Change of Control
and ends after the date of the Change of Control, based on the Participant's
annual base salary rate in effect at the time of the Change of Control; and
(ii) treatment of Options upon a Change of Control will be governed by the
provisions of the relevant Option Agreement.

B.     Following a Change of Control, each Participant shall continue to be
entitled to receive payments under the deferred cash incentive portion of the
Plan for each Performance Cycle that begins on or before the date of the Change
of Control and ends after the date of the Change of Control, as earned in
accordance with the terms of the Plan, to the extent such Participant has not
already received such payment for that Performance Cycle pursuant to paragraph
(A) of this Section XI.





                                       15
<PAGE>   111
C.     Notwithstanding the foregoing, in the event it shall be determined that
any payment or distribution by the Company to or for the benefit of a
Participant (whether paid or payable or distributed or distributable pursuant
to the terms of the Plan or otherwise) (a "Payment") would be nondeductible by
the Company for Federal income tax purposes because of Section 280G of the
Code, then the aggregate present value of amounts payable or distributable to
or for the benefit of the Participant pursuant to the Plan (such payments or
distributions pursuant to the Plan are hereinafter referred to as "Plan
Payments") shall be reduced (but not below zero) to the Reduced Amount.  The
"Reduced Amount" shall be an amount expressed in present value that maximizes
the aggregate present value of Plan Payments without causing any Payment to be
nondeductible by the Company because of Section 280G of the Code.  For purposes
of this Section XI, present value shall be determined in accordance with
Section 280(d)(4) of the Code.

D.     All determinations required to be made under paragraphs (C) through (E)
of this Section XI shall be made by Coopers & Lybrand (the "Accounting Firm"),
which shall provide detailed supporting calculations to both the Company and
the Participant within 30 business days of the date of the Change of Control or
such earlier time as is requested by the Company.  Any such determination by
the Accounting Firm shall be binding upon the Company and the Participant.  The
Participant shall determine which and how much of the Plan Payments (or, at the
election of the Participant, other Payments) shall be eliminated or reduced
consistent with the requirements of paragraph (C) of this Section XI, provided
that, if the Participant does not make such determination within ten business
days of the receipt of the calculations made by the Accounting Firm, the
Company shall elect which and how much of the Plan Payments shall be eliminated
or reduced consistent with the requirements of paragraph (C) of this Section XI
and shall notify the Participant promptly of such election.  Within five
business days thereafter, the Company shall pay to or distribute to or for the
benefit of the Participant such amounts as are then due to the Participant
under the Plan.

E.     As a result of the uncertainty in the application of Section 280G of the
Code at the time of the initial determination by the Accounting Firm hereunder,
it is possible that Plan Payments will have been made by the Company that
should not have been made ("Overpayment") or that additional Plan Payments that
will not have been made by the Company could have been made ("Underpayment"),
in each case, consistent with the calculations required to be made hereunder.
In the event that the Accounting Firm determines that an Overpayment has been
made, any such Overpayment shall be treated for all purposes as a loan to the
Participant, which the Participant shall repay to the Company together with
interest at the applicable Federal rate provided for in Section 7872(f)(2) of
the Code; provided, however, that no amount shall be payable by the Participant
to the Company (or if paid by the Participant to the Company shall be returned
to the Participant) if and to the extent such payment would not reduce the
amount which is subject to taxation under Section 4999 of the Code.  In the
event that the Accounting Firm determines that an Underpayment has occurred,
any such Underpayment shall be promptly paid by the Company to or for the
benefit of





                                       16
<PAGE>   112
the Participant together with interest at the applicable Federal rate provided
for in Section 7872(f)(2) of the Code.

XII.   PRIOR PLAN

The Company's Key Executive Long-Term Incentive Plan, effective as of January
1, 1991 (the "Prior Plan"), shall remain in effect as to all Participants
therein for the balance of the initial Performance Cycle thereunder (1991 to
1993) and for Options granted thereunder.  Nothing contained in this Plan shall
affect the calculation or payment of benefits under the Prior Plan as to such
initial Performance Cycle, or the vesting of Options granted under the Prior
Plan.

XIII.  MISCELLANEOUS PROVISIONS

A.     UNSECURED STATUS OF CLAIM

Participants and their beneficiaries, heirs, successors and assigns shall have
no legal or equitable rights, interests or claims in any specific property or
assets of the Company.  No assets of the Company shall be held under any trust
for the benefit of Participants, their beneficiaries, heirs, successors or
assigns, or held in any way as collateral security for the fulfillment of the
Company's obligations under the Plan.

Any and all of the Company's assets shall be, and shall remain, the general
unpledged and unrestricted assets of the Company.  The Company's obligations
under the Plan shall be merely that of an unfunded and unsecured promise of the
Company to pay benefits in the future.

B.     EMPLOYMENT NOT GUARANTEED

Nothing contained in the Plan nor any action taken in the administration of the
Plan shall be construed as a contract of employment or as giving a Participant
any right to be retained in the Service of the Company.

C.     RIGHT OF OFFSET

If a Participant becomes entitled to a payment under the deferred cash
incentive portion of the Plan, and if at such time the Participant has
outstanding any debt, obligation or other liability representing any amount
owing to the Company, then the Company may offset such amount against the
amount of the payment otherwise due the Participant under the Plan.





                                       17
<PAGE>   113
D.     NONASSIGNABILITY

No person shall have any right to commute, sell, assign, transfer, pledge,
anticipate, mortgage or otherwise encumber, hypothecate or convey, in advance
of actual receipt, the benefits, if any, payable under the Plan, or any part
thereof, or any interest therein, which are, and all rights to which are,
expressly declared to be unassignable and non-transferable.  No portion of the
amounts payable shall, prior to actual payment, be subject to seizure,
attachment, lien or sequestration for the payment of any debts, judgments,
alimony or separate maintenance owed by a Participant or any other person, nor
be transferable by operation of law in the event of the Participant's or any
other person's bankruptcy or insolvency.  Any such transfer or attempted
transfer in violation of the preceding provisions shall be null and void.

E.     VALIDITY

In the event that any provision of the Plan is held to be invalid, void or
unenforceable, the same shall not effect, in any respect whatsoever, the
validity of any other provision of the Plan.

F.     WITHHOLDING-TAX

The Company shall withhold from all benefits due under the Plan an amount
sufficient to satisfy any federal, state and local tax withholding
requirements.

G.     APPLICABLE LAW

The Plan shall be governed in accordance with the laws of the State of
Delaware.

H.     INUREMENT OF RIGHTS AND OBLIGATIONS

The rights and obligations under the Plan shall inure to the benefit of, and
shall be binding upon the Company, its successors and assigns, and the
Participants and their beneficiaries.





                                       18


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