AVERY DENNISON CORPORATION
10-K, 1995-03-30
CONVERTED PAPER & PAPERBOARD PRODS (NO CONTANERS/BOXES)
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<PAGE>
 
                                   FORM 10-K
 
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
 
(MARK ONE)
 
[X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT
     OF 1934
 
  FOR THE FISCAL YEAR ENDED DECEMBER 31, 1994
 
                                       OR
[_] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE
     ACT OF 1934
 
  For the transition period from                      to                     
                                 --------------------    -------------------- 
 
  COMMISSION FILE NUMBER 1-7685
 
                           AVERY DENNISON CORPORATION
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)
 
                DELAWARE                               95-1492269
    (State or other jurisdiction of       (I.R.S. Employer Identification No.)
             incorporation
            or organization)
 
   150 NORTH ORANGE GROVE BOULEVARD,                     91103
          PASADENA, CALIFORNIA                         (Zip Code)
    (Address of principal executive
                offices)
 
Registrant's telephone number, including area code (818) 304-2000
Securities registered pursuant to Section 12(b) of the Act:
 
                                             NAME OF EACH EXCHANGE ON WHICH
          TITLE OF EACH CLASS                          REGISTERED
       --------------------------            ------------------------------
       Common stock, $1 par value               New York Stock Exchange
                                                 Pacific Stock Exchange
 
    Preferred Share Purchase Rights             New York Stock Exchange
                                                 Pacific Stock Exchange
 
Securities registered pursuant to Section 12(g) of the Act:
 
  Not applicable.
 
  Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days. Yes  X   No    .
                                              ---     ---
 
  Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to
the best of registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. [_]
 
  The aggregate market value of voting stock held by non-affiliates as of
February 24, 1995, was approximately $1,845,860,130.
 
  Number of shares of common stock, $1 par value, outstanding as of February
24, 1995: 53,345,232.
 
  The following documents are incorporated by reference into the Parts of this
report below indicated:
 
                DOCUMENT                    INCORPORATED BY REFERENCE INTO:
   -------------------------------------    ------------------------------ 
 
   Annual Report to Shareholders for                  PARTS I, II
    fiscal year ended December 31, 1994
    (the "1994 Annual Report")
   Definitive Proxy Statement for Annual             PARTS III, IV
    Meeting of Stockholders to be held
    April 27, 1995 (the "1995 Proxy
    Statement")
<PAGE>
 
                                     PART I
 
ITEM 1. BUSINESS
 
  Avery Dennison Corporation ("Registrant") was incorporated in 1977 in the
state of Delaware as Avery International Corporation, the successor corporation
to a California corporation of the same name which was incorporated in 1946. In
1990, Registrant merged one of its subsidiaries into Dennison Manufacturing
Company ("Dennison"), as a result of which Dennison became a wholly owned
subsidiary of Registrant, and in connection with which Registrant's name was
changed to Avery Dennison Corporation. The discussion below includes Dennison
units and operations as if Dennison had been a subsidiary of Registrant for all
relevant periods.
 
  The principal business of Registrant and its subsidiaries (Registrant and its
subsidiaries are sometimes hereinafter referred to as the "Company") is the
production of self-adhesive materials. Some are "converted" into labels and
other products through embossing, printing, stamping and die-cutting, and some
are sold in unconverted form as base materials, tapes and reflective sheeting.
The Company also manufactures and sells a variety of office products and other
items not involving pressure-sensitive components, such as notebooks, three-
ring binders, organizing systems, felt-tip markers, glues, fasteners, business
forms, tickets, tags, and a diversified line of labeling systems and imprinting
equipment.
 
  A self-adhesive material is one that adheres to a surface by mere press-on
contact. It consists of four elements--a face stock, which may be paper, metal
foil, plastic film or fabric; an adhesive which may be permanent or removable;
a release coating; and a backing material to protect the adhesive against
premature contact with other surfaces, and which can also serve as the carrier
for supporting and dispensing individual labels. When the products are to be
used, the release coating and protective backing are removed, exposing the
adhesive, and the label or other device is pressed or rolled into place.
 
  Self-adhesive materials may initially cost more than materials using heat or
moisture activated adhesives, but their use often effects substantial cost
savings because of their easy and instant application, without the need for
adhesive activation. They also provide consistent and versatile adhesion,
minimum adhesive deterioration and are available in a large selection of
materials in nearly any size, shape or color.
 
  International operations, principally in Western Europe, constitute a
significant portion of the Company's business. In addition, the Company is
currently expanding operations in Asia Pacific and Latin America. Aside from
certain risks normally attending international operations, such as currency
fluctuation, exchange control regulations and the effect of international
relations and domestic affairs of non-U.S. countries on the conduct of
business, the nature of these operations and the countries in which they are
conducted are such as to present no business risks which would have a material
adverse effect on the Company.
 
  The Company manufactures and sells its products from 200 manufacturing
facilities and sales offices located in 27 countries, and employs a total of
approximately 15,400 persons worldwide.
 
  No material part of the Company's business is dependent upon a single
customer or a few customers and the loss of a particular customer or a few
customers would not have a material adverse effect on the Company's business.
However, sales of the Company's U.S. office products sector are increasingly
concentrated in a few major customers, principally discount office products
superstores and distributors. United States export sales are an insignificant
part of the Company's business. Backlogs are not considered material in the
industries in which the Company competes.
 
  The Company's business is separated into three principal industry sectors--
Pressure-Sensitive Adhesives and Materials, Office Products, and Converted
Products (formerly Product Identification and Control Systems). The Company's
operations within each of these three sectors are further divided
organizationally into various groups, each consisting of divisions which
manufacture products similar in nature or sell to similar markets.
 
                                       1
<PAGE>
 
PRESSURE-SENSITIVE ADHESIVES AND MATERIALS SECTOR
 
  These units manufacture and sell Fasson- and Avery-brand pressure-sensitive
base materials generally in unconverted form, and include Materials North
America, European Operations, Automotive and Graphic Systems, Specialty Tape
Divisions and Chemical Divisions. Base materials consist primarily of papers,
fabrics, plastic films and metal foils which are primed and coated with
Company-developed and purchased adhesives and laminated with specially coated
backing papers and films for protection. They can be sold in roll or sheet form
with either solid or patterned adhesive coatings, and are available in a wide
range of face materials, sizes, thicknesses and adhesive properties. The
business of these units is not seasonal.
 
  Materials North America (including units in Canada, Mexico, South America,
Australia and Asia Pacific) and European Operations (including a unit in South
Africa) manufacture and sell a wide range of pressure-sensitive coated papers,
films and foils, in roll and sheet form, to label printers, converters and
merchant distributors for labeling, decorating, fastening, electronic data
processing and special applications, and also provide paper and film stock for
use in a variety of industrial, commercial and consumer applications. Certain
units also manufacture and sell proprietary film face stocks and specialty
insulation paper.
 
  Automotive and Graphic Systems units manufacture and sell a variety of films
and other products to the worldwide automotive, architectural, printing and
graphics markets. These units sell durable cast and reflective films to the
construction, fleet transportation, sign and industrial equipment markets, and
retroreflective films for government and traffic applications. In converted
form, these products and the Company's Dry Paint products, including Avloy and
Avcoat, are supplied to automotive original equipment manufacturers. In
addition, these units sell specialty print-receptive films to the industrial
label and office products markets, metallic dispersion products to the
packaging industry and proprietary woodgrain film laminates for housing
exteriors.
 
  The Specialty Tape Divisions sell specialty tapes and bonding materials to
industrial and medical converters and original equipment manufacturers, and to
disposable-diaper producers throughout the world. Major products include
single- and double-coated adhesive films, foils and foams, transfer tapes,
specialty adhesives and release tapes.
 
  The Chemical Divisions produce a range of solvent and emulsion-based acrylic
polymer adhesives, protective coatings and binders for internal uses as well as
for other companies.
 
  The Company competes, both domestically and internationally, with a
relatively small number of medium to large firms. Entry of competitors into the
field of pressure-sensitive adhesives and materials is limited by high capital
requirements and a need for sophisticated technical know-how.
 
OFFICE PRODUCTS SECTOR
 
  Office products units manufacture stock products which are sold primarily
through office products wholesalers and dealers, through mass market channels
of distribution, and through discount office products superstores. The business
of these units is not seasonal, except for certain stationery products sold
through various channels during the back-to-school selling season.
 
  Office products units in North America and Europe manufacture and sell a wide
range of products for home, school and office uses, including pressure-
sensitive labels, laser and ink-jet printer labels and software, binders,
dividers, presentation and organizing systems (including indexing and tabbing
guides), adhesive products, marking devices and numerous other office products.
These units produce the Avery-brand line of stock self-adhesive products,
including copier, laser and ink-jet labels and related software; laser-printer
card and index products; unprinted labels; correction tape; file folder, color-
coding and data-processing labels; notebooks; notebook and presentation
dividers; three-ring binders; sheet protectors; and various vinyl and heat-
sealed products. These operations also manufacture and sell a wide range of
stationery products, including felt-tip markers, adhesives and specialty
products under brand names such as Avery, Marks-A-Lot, Carter's and HI-LITER,
and accounting products, note pads and business forms under the Avery and
National brand names.
 
                                       2
<PAGE>
 
  Office products units in the United Kingdom also manufacture and distribute
office products and accessories including plastic and metal desk and office
accessories, computer storage units, filing racks and cabinets, organizers,
index systems and related items, and a wide range of manila files, folders and
wallets, lever arch files, suspension files and project covers under the Avery
Myers and Avery Guidex brand names. Office products units in France produce a
line of Doret- and Cheval-brand binder and document protection products.
 
  Office products units are generally leaders in most markets in which they
compete even though they must compete with other large manufacturers on a
global basis. Among the principal competitors in the office products business
are Esselte AB, American Brands, Inc. and Minnesota Mining and Manufacturing
Co. The Company believes that its ability to service its customers with an
extensive product line, its channel distribution strength, and its ability to
develop internally and to commercialize successfully new products are probably
the most important factors in developing and maintaining the various units'
competitive position.
 
CONVERTED PRODUCTS SECTOR (FORMERLY PRODUCT IDENTIFICATION AND CONTROL SYSTEMS)
 
  Converted products units manufacture and sell a wide range of converted
products including labels, tags, fasteners and automated labeling and
imprinting equipment to a wide variety of customers for industrial and retail
applications. They include European Operations, the Label Divisions North
America and the Soabar Products and Fastener Divisions. Converted products
include pressure-sensitive base materials, and paper or plastic film which are
converted into labels and other products by embossing, printing, stamping and
die-cutting. These products are sold by units in this sector directly to
manufacturers and packagers, as well as through international subsidiaries,
distributors and licensees. The business of these units is not seasonal.
 
  The European Operations group manufactures and sells a wide range of custom
pressure-sensitive labels for functional, decorative and information purposes,
and automated label application and imprinting machines to the automotive,
pharmaceutical, cosmetic, durable goods and consumer packaged goods markets.
The group also produces and sells a line of stock self-adhesive products,
including copier, laser and ink-jet labels, unprinted labels, file folder
labels, color coding labels and data processing labels. Its products are sold
by subsidiaries located in Western Europe. This group also furnishes
production, merchandising and technical information to independent licensees
operating in several foreign countries to assist them in converting self-
adhesive base materials, and in selling a product line similar to that of the
group's subsidiaries.
 
  The Label Divisions North America produce custom pressure-sensitive, heat-
transfer and in-mold film labels and automated label application machinery for
the automotive, durable goods, cosmetics, pharmaceutical and consumer packaged
goods industries. Custom pressure-sensitive products similar to those sold by
the European Operations units are sold directly to a wide range of industrial
users in similar markets in North America, and custom pressure-sensitive labels
and specialty forms/label combination products are sold to the electronic data
processing market, primarily in North America. Self-adhesive stamps are also
produced for the U.S. and international postal services.
 
  Soabar Products and Fastener Divisions design, fabricate and sell a wide
variety of tags and labels and an established line of machines for imprinting,
dispensing and attaching preprinted roll tags and labels. The machine products
are designed for use with tags as a complete system. These units also design,
assemble and sell integrated shipping and receiving systems. Principal markets
include apparel, retail and industrial companies for identification, tracking
and control applications principally in North America, Europe and Asia Pacific.
The Fastener Division produces plastic tying and attaching products for retail
and industrial users. Products are sold directly to end users and
internationally through subsidiaries, as well as through distributors and
licensees in non-U.S. countries.
 
  These business units usually occupy a strong position in most markets in
which they compete, although many face strong local competition. The Company
believes that its diverse technical foundation, including a
 
                                       3
<PAGE>
 
significant range of electronic imprinting and data control systems, high speed
printers, automatic labeling systems and fastening devices are probably the
most important factors in developing and maintaining the various units'
competitive position.
 
ASIA PACIFIC GROUP
 
  The Asia Pacific Group was created in 1994 to strengthen and expand the
Company's presence in the Asia Pacific region. Divisions in the Group are
included in the three industry sectors described above for financial reporting
purposes. Included in the Group are Fasson Australia, which manufactures and
sells pressure-sensitive base materials in Australia and New Zealand; Soabar
Ticketing Services Division Hong Kong, which produces and sells promotional and
price marking bar-coded tags and labels for the Asian garment industry; Avery
Dennison Australia, which manufactures office product labels, variable-
information printed labels and Therimage-brand decorating systems for
distribution in the Asia Pacific region; and Avery Korea, which manufactures
and distributes pressure-sensitive base materials principally in Korea. Also
included in the Asia Pacific Group are organizations for the distribution of
fasteners, base materials and office products in Southeast Asia and Japan. The
Company is also constructing a base materials manufacturing plant, located near
Shanghai, China, which is expected to begin production in the second half of
1995.
 
RESEARCH AND DEVELOPMENT
 
  Many of the Company's current products are the result of its own research and
development efforts. The Company expended $49.1 million, $45.5 million and
$46.7 million in 1994, 1993 and 1992, respectively, on research related
activities by operating units and the Avery Research Center (the "Research
Center"), located in Pasadena, California. A substantial amount of the
Company's research and development activities are conducted at the Research
Center. Much of the effort of the Research Center applies to two or more of the
Company's industry sectors, and cannot readily be allocated among such sectors.
In addition, many such expenditures are for products and projects at a
relatively early stage of development, and the sector in which they will be
utilized cannot be determined at the time the expenditures are made. However,
research and development expenditures which can be identified by Company
industry sectors are approximately proportional to the percentages of Company
sales represented by each such sector.
 
  The operating units' research efforts are directed primarily toward
developing new products and processing techniques and improving product
performance, often in close association with customers. The Research Center
supports the units' product development work, and focuses closely on basic
research and development in new adhesives, materials and coating processes.
Research and development generally focuses on projects affecting more than one
industry sector in such areas as printing and coating technologies, and
adhesive, release, coating and ink chemistries.
 
  The loss of any of the Company's individual patents, trademarks or licenses,
or any group of related patents, trademarks or licenses, would not be material
to the business of the Company taken as a whole, nor to any of the Company's
three industry sectors, except those referred to above.
 
THREE YEAR SUMMARY OF SECTOR INFORMATION
 
  The Business Sector Information attributable to the Company's operations for
the three years ended December 31, 1994, which appears in Note 9 of Notes to
Consolidated Financial Statements on pages 46 and 47 of the 1994 Annual Report,
is incorporated herein by reference.
 
OTHER MATTERS
 
  At present, the Company produces a majority of its self-adhesive materials
using non-solvent technology. However, a significant portion of the Company's
manufacturing process for self-adhesive materials utilizes certain evaporative
organic solvents which, unless controlled, would be emitted into the
atmosphere. Emissions of these substances are regulated by instrumentalities of
federal, state, local and foreign governments. During the past several years,
the Company has made a substantial investment in solvent capture and control
units and solvent-free systems. Installation of these units and systems has
reduced atmospheric emissions and the Company's requirements for solvents.
 
                                       4
<PAGE>
 
  Major research efforts have been directed toward development of new adhesives
and solvent-free adhesive processing systems. Emulsion and hot-melt adhesives
and solventless silicone systems have been installed at the Company's Peachtree
City, Georgia; Fort Wayne and Greenfield, Indiana; Rancho Cucamonga,
California; Rodange, Luxembourg; Turnhout, Belgium; Hazerswoude, Holland; and
Cramlington, England facilities, as well as other plants in the United States,
Australia, Brazil, France, Germany, Korea and Mexico.
 
  The Company does not believe that the costs of complying with applicable laws
enacted or adopted regulating the discharge of materials into the environment,
or otherwise relating to the protection of the environment, will have a
material effect upon the capital expenditures, earnings or competitive position
of the Company.
 
  For information regarding the Company's potential responsibility for cleanup
costs at certain hazardous waste sites, see "Legal Proceedings" (Part I, Item
3) and "Management's Discussion and Analysis of Financial Condition and Results
of Operations" (Part II, Item 7).
 
ITEM 2. PROPERTIES
 
  The Company operates 27 principal manufacturing facilities ranging in size
from approximately 100,000 square feet to approximately 370,000 square feet and
totaling over 5 million square feet. The following sets forth the locations of
such principal facilities and the business sectors for which they are presently
used:
 
PRESSURE-SENSITIVE ADHESIVES AND MATERIALS SECTOR
 
  Domestic--Painesville and Fairport, Ohio; Peachtree City, Georgia;
            Quakertown, Pennsylvania; Rancho Cucamonga, California; Greenfield,
            Fort Wayne and Schererville, Indiana.
 
  Foreign--Hazerswoude, Holland; Cramlington, England; Champ-sur-Drac, France;
           Turnhout, Belgium; Ajax, Canada; and Rodange, Luxembourg.
 
OFFICE PRODUCTS SECTOR
 
  Domestic--Torrance, California; Gainesville, Georgia; Rochelle and Rolling
            Meadows, Illinois; Chicopee and Springfield, Massachusetts;
            Meridian, Mississippi; and Crossville, Tennessee.
 
  Foreign--Bowmanville, Canada; and La Monnerie and Troyes, France.
 
CONVERTED PRODUCTS SECTOR
 
  Domestic--Philadelphia, Pennsylvania; and Framingham, Massachusetts.
 
  In addition to the Company's principal manufacturing facilities described
above, the Company's principal facilities include its corporate headquarters
facility in Pasadena, California, offices located in Leiden, Holland; Concord,
Ohio and Framingham, Massachusetts and the Research Center, located in
Pasadena, California.
 
  All of the Company's principal properties identified above are owned in fee
except the Torrance, California; Rolling Meadows, Illinois; Springfield,
Massachusetts; Ajax, Canada; and small portions of the Framingham,
Massachusetts; and La Monnerie, France facilities, all of which are leased.
 
  All of the buildings comprising the facilities identified above were
constructed after 1954 except parts of the Framingham, Massachusetts plant and
office complex, construction of the first portion of which was completed in
1893 and which has been enlarged on several occasions thereafter; and the West
Midlands, England plant building which was constructed in 1938. All buildings
owned or leased are well maintained and of sound construction, and are
considered suitable and adequate for the Company's presently foreseeable
 
                                       5
<PAGE>
 
needs, although the Company intends to expand capacity to meet future increased
demand. Owned buildings and plant equipment are insured against major losses
from fire and other usual business risks. The Company knows of no material
defects in title to, or encumbrances on, any of its properties except for
mortgage liens against the Meridian, Mississippi; La Monnerie and Troyes,
France and Turnhout, Belgium plants and three other facilities not listed
separately above.
 
ITEM 3. LEGAL PROCEEDINGS
 
  The Company, like other U.S. corporations, has periodically received notices
from the U.S. Environmental Protection Agency ("EPA") and state environmental
agencies alleging that the Company is a potentially responsible party ("PRP")
for past and future cleanup costs at hazardous waste sites. The Company has
been designated by the EPA and/or other responsible state agencies as a PRP at
sixteen waste disposal or waste recycling sites which are the subject of
separate investigations or proceedings concerning alleged soil and/or
groundwater contamination. Litigation has been initiated by a governmental
authority with respect to three of these sites, but the Company does not
believe that any such proceedings will result in the imposition of monetary
sanctions. The Company is participating with other PRP's at all such sites, and
anticipates that its share of cleanup costs will be determined pursuant to
remedial agreements entered into in the normal course of negotiations with the
EPA or other governmental authorities. The Company has accrued liabilities for
all sites where it is probable that a loss will be incurred and the amount of
the loss can be reasonably estimated. However, because of the uncertainties
associated with environmental assessment and remediation activities, future
expense to remediate the currently identified sites, and sites which could be
identified in the future for cleanup, could be higher than the liability
currently accrued.
 
  The Registrant and its subsidiaries are involved in various other lawsuits,
claims and inquiries, most of which are routine to the nature of their
business. In the opinion of the Company's management, the resolution of these
matters will not materially affect the financial position, results of
operations or liquidity of the Company.
 
ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
 
  No matters were submitted to a vote of security holders during the fourth
quarter of the fiscal year covered by this report.
 
EXECUTIVE OFFICERS OF THE REGISTRANT*
 
<TABLE>
<CAPTION>
                              SERVED AS         FORMER POSITIONS AND
         NAME           AGE OFFICER SINCE      OFFICES WITH REGISTRANT
         ----           --- -------------      -----------------------
<S>                     <C> <C>            <C>       
Charles D. Miller       67  May 1965       1964-1983 Various positions of
 Chairman and Chief                                  increasing
 Executive Officer                                   responsibility
 (Also Director of  
 Registrant)         

Philip M. Neal          54  January 1974   1974-1990 Various positions of
 President and Chief                                 increasing
 Operating Officer                                   responsibility
 (Also Director of                         1990      Executive Vice President
 Registrant)         
 
R. Gregory Jenkins      58  July 1981      1974-1988 Various positions of
 Senior Vice President,                              increasing
 Finance                                             responsibility
 and Chief Financial   
 Officer                

Alan J. Gotcher         45  November 1984  1984-1990 Vice President, Corporate
 Senior Vice President,                              Research
 Manufacturing and
 Technology
</TABLE>
--------
  *All officers are elected to serve a one year term and until their successors
   are elected and qualify.
 
                                       6
<PAGE>
 
EXECUTIVE OFFICERS OF THE REGISTRANT* (CONTINUED)
 
<TABLE>
<CAPTION>
                              SERVED AS            FORMER POSITIONS AND
         NAME           AGE OFFICER SINCE         OFFICES WITH REGISTRANT
         ----           --- -------------         -----------------------
<S>                     <C> <C>            <C>      
Kim A. Caldwell         47  June 1990      1974-1985 Various positions of
 Senior Group Vice                                   increasing
 President,                                          responsibility
 Worldwide Materials                       1985-1990 Vice President and General
                                                     Mgr., Fasson Roll Div.    
                                                     (U.S.)                     

Donald L. Thompson      54  October 1993   1973-1988 Various positions of
 Group Vice President,                               increasing
 Office Products                                     responsibility
                                           1988-1993 V.P. and General Manager,
                                                     Commercial Products
                                                     Division
                                           1993      V.P., Sales and Customer
                                                     Operations, North America

Geoffrey T. Martin      40  January 1994   1986-1988 Managing Director, Label
 Senior Vice President,                              Systems
 European Operations                       1988-1992 V.P. and General Manager,
                                                     Label Systems UK
                                                     and Ireland
                                           1992-1993 V.P., Office Products
                                                     Group Europe
                                           1993-1994 Group Vice President,
                                                     Converting and Office
                                                     Products Europe

James E. Shaw           63  February 1994  1986-1991 V.P. and General Manager,
 Group Vice President,                               Graphic Systems Division
 Automotive and                            1991-1994 V.P. and General Manager,
 Graphic Systems                                     Automotive and Graphic
                                                     Systems Divisions

Robert D. Fletcher      59  March 1976     1967-1988 Various positions of
 Group Vice President,                               increasing
 Asia Pacific                                        responsibility
                                           1988-1993 Group Vice President,
                                                     International Converting
                                                     Group

Bent Lindner            51  December 1991  1981-1989 General Manager,
 Vice President, Roll                                Label Systems, Denmark
 Materials                                 1989-1991 V.P., General Manager,   
 and Converting Europe                               Label Systems (France)   
                                           1991-1994 Group Vice President,    
                                                     Materials Europe          
                                           
Wayne H. Smith          53  June 1979                None
 Vice President and
 Treasurer

Gary A. McCue           58  November 1987  1987-1994 Vice President and
 Vice President,                                     Controller
 Strategic Value                           1994      Vice President, Corporate
 Development                                         Value Planning and
                                                     Development
</TABLE>
 
--------
  *All officers are elected to serve a one year term and until their successors
   are elected and qualify.
 
                                       7
<PAGE>
 
EXECUTIVE OFFICERS OF THE REGISTRANT* (CONTINUED)
 
<TABLE>
<CAPTION>
                               SERVED AS            FORMER POSITIONS AND
          NAME           AGE OFFICER SINCE         OFFICES WITH REGISTRANT
          ----           --- -------------         -----------------------
<S>                      <C> <C>            <C>        
Robert G. van            48  December 1981              None
Schoonenberg
 Vice President, General
 Counsel and Secretary

Diane B. Dixon           43  December 1985  1982-1985   Director of Communications
 Vice President,
 Corporate
 Communications

Thomas E. Miller         47  March 1994     1973-1989   Various positions of
 Vice President                                         increasing
 and Controller                                         responsibility
                                            1989-1990   Assistant Controller,
                                                        Business Operations
                                            1990-1993   Assistant Controller
                                            1993-1994   V.P. and Assistant
                                                        Controller

James L. Fletcher        53  June 1993      1988-1991   Senior Manufacturing
 Vice President,                                        Systems Consultant
 Customer                                   1991-1993   V.P., Customer Logistics
 Service and Logistics 

Paul B. Germeraad        47  May 1991       **1989-1991 Director, Flexible
 Vice President and                                     Packaging Technical Group,
 Director, Corporate                                    James River Corporation
 Research

Johan J. Goemans         51  October 1992   1975-1984   Various positions of
 Vice President,                                        increasing
 Management                                             responsibility
 Information Systems                        1984-1990   Director of MIS, Materials 
                                                        Group U.S.                 
                                            1991-1992   Director of Distribution   
                                                        and Logistics, Fasson Roll 
                                                        Division U.S.               
                                           
Susan B. Garelli         43  October 1994   **1987-1991 V.P., Human Resources,
 Vice President,                                        Columbia Pictures
 Human Resources                                        Entertainment, Inc.
                                            **1991-1993 Senior V.P., Human
                                                        Resources and Corporate
                                                        Communications, JWP, Inc.
                                            **1993-1994 Consultant, JWP, Inc.
</TABLE>
 
--------
  *All officers are elected to serve a one year term and until their successors
   are elected and qualify.
 **Business experience prior to service with Registrant.
 
                                       8
<PAGE>
 
                                    PART II
 
ITEM 5. MARKET FOR COMMON STOCK AND RELATED STOCKHOLDER MATTERS
 
  The information called for by this item appears on page 52 of Registrant's
1994 Annual Report and is incorporated herein by reference.
 
ITEM 6. SELECTED FINANCIAL DATA
 
  Selected financial data for each of Registrant's last five fiscal years
appears on pages 30 and 31 of Registrant's 1994 Annual Report and is
incorporated herein by reference.
 
ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
        OF OPERATIONS
 
RESULTS OF OPERATIONS
 
<TABLE>
<CAPTION>
                                                        1994     1993     1992
                                                      -------- -------- --------
                                                        (DOLLARS IN MILLIONS)
<S>                                                   <C>      <C>      <C>
Net sales............................................ $2,856.7 $2,608.7 $2,622.9
Cost of products sold................................  1,948.9  1,790.6  1,784.7
                                                      -------- -------- --------
Gross profit.........................................    907.8    818.1    838.2
Marketing, general and administrative expense........    691.9    642.7    665.7
                                                      -------- -------- --------
Operating profit..................................... $  215.9 $  175.4 $  172.5
Gross profit margin as a percent of sales............     31.8     31.4     32.0
Operating profit as a percent of sales...............      7.6      6.7      6.6
</TABLE>
 
  Sales increased to a record $2.86 billion in 1994, a 10 percent increase over
1993 sales of $2.61 billion. Changes in foreign currency had little effect on
1994 total year sales. Sales during 1993 reflected a decrease of less than 1
percent from 1992 sales of $2.62 billion. Excluding the impact of changes in
foreign currency, 1993 sales increased 2 percent over 1992. Each of the
Company's 1994, 1993 and 1992 fiscal years had 52 weeks.
 
  Gross profit margins for the years ended 1994, 1993 and 1992 were 31.8
percent, 31.4 percent and 32 percent, respectively. The improved gross profit
margin during 1994 was primarily due to productivity improvements throughout
the Company and an improved product mix on increased sales. The gross profit
margin increased despite plant start-up costs for a number of large facilities,
rising raw material prices for all business sectors and almost no benefit from
the reduction of LIFO inventories in 1994, compared to a benefit of
$11.4 million in 1993. No LIFO benefits are anticipated overall for 1995. Raw
material price increases during 1994 did not materially impact gross profit
margins since appropriate pricing actions were taken; additional pricing
actions are planned for 1995 in anticipation of continuing raw material price
increases for all business sectors. Gross margins in 1993 as compared to 1992
were negatively affected by lower average selling prices, increased promotional
spending and incentives for the U.S. office products businesses, a $6.4 million
reduction in benefits from the reduction of LIFO inventories and negative
currency effects within Europe.
 
  Marketing, general and administrative expense as a percent of sales was 24.2
percent in 1994, 24.6 percent in 1993 and 25.4 percent in 1992. The improvement
in 1994 was primarily attributable to cost reduction efforts throughout the
Company on increased sales, and was achieved despite major investments in
geographic expansion, business realignment and new product programs. The
decrease in 1993 from 1992 was primarily due to companywide cost reduction
efforts.
 
                                       9
<PAGE>
 
  As a result of the above, operating profit as a percent of sales during 1994
increased to 7.6 percent from 6.7 percent and 6.6 percent in 1993 and 1992,
respectively. Interest expense as a percent of sales was 1.5 percent in 1994,
1.7 percent in 1993 and 1.6 percent in 1992. The decrease in 1994 was due to
comparable interest expense on increased sales. The increase in interest
expense during 1993 compared to 1992 was due to inflationary rates of interest
in Brazil.
 
  Income before taxes, as a percent of sales, was 6.1 percent for 1994, 5.1
percent for 1993 and 5 percent in 1992. The increase in 1994 was primarily due
to improved gross profit margins and lower operating expenses as a percent of
sales. The effective tax rate was 36.7 percent in 1994, 37 percent in 1993 and
38.5 percent in 1992. The lower effective tax rate in 1994 was primarily due to
the relative mix of U.S. and non-U.S. taxable income. The decrease in 1993 was
primarily due to the composition of non-U.S. taxable income.
 
<TABLE>
<CAPTION>
                                                              1994  1993  1992
                                                             ------ ----- -----
                                                               (IN MILLIONS,
                                                              EXCEPT PER SHARE
                                                                  AMOUNTS)
<S>                                                          <C>    <C>   <C>
Net income.................................................. $109.4 $84.4 $80.1
Net income per share........................................   1.97  1.46  1.33
Average shares outstanding..................................   55.6  58.0  60.4
</TABLE>
 
  Net income increased 30 percent to $109.4 million in 1994 compared to $84.4
million in 1993, reflecting the Company's fourth consecutive year of improved
profitability. Earnings per share reached a record high of $1.97 in 1994
compared to $1.46 in 1993, a 35 percent increase over the prior year. Excluding
the effect of accounting changes, net income for 1993 was $83.3 million, or
$1.44 per share. Net income was $80.1 million, or $1.33 per share, in 1992. Net
income, as a percent of sales, was 3.8 percent, 3.2 percent and 3.1 percent in
1994, 1993 and 1992, respectively.
 
RESULTS OF OPERATIONS BY BUSINESS SECTOR
PRESSURE-SENSITIVE ADHESIVES AND MATERIALS
 
<TABLE>
<CAPTION>
                                                        1994     1993     1992
                                                      -------- -------- --------
                                                            (IN MILLIONS)
<S>                                                   <C>      <C>      <C>
Net sales............................................ $1,526.9 $1,336.9 $1,324.4
Income from operations before interest and taxes.....    150.7    126.4    113.0
</TABLE>
 
  The pressure-sensitive adhesives and materials sector reported significant
sales and profitability improvements for 1994 compared to 1993. The U.S.
operations reported a significant sales increase due to improved economic
conditions in major markets, and revenue and unit volume growth as a result of
new products and pricing actions. Solid profitability improvement was primarily
due to sales growth and cost reduction programs. Improved economic conditions,
pricing actions, and volume growth led to a significant sales increase for the
European operations. The sales growth, coupled with productivity improvements
and cost reduction programs, resulted in significant profitability increases
for the European operations. The Company experienced no significant adverse
effects from the Mexican currency devaluation during 1994, and effects are not
expected to be signficant to the Company's operating results in 1995.
 
  In 1993, the sector reported a solid profitability improvement on a modest
increase in sales compared to 1992. The U.S. operations reported significant
sales and profitability growth in 1993. The growth was attributable to
successful new product introductions, increased market share and effective cost
reduction programs. Improvements at the U.S. operations were partially offset
by declines at the European materials and automotive businesses. The negative
effects of foreign currency, pricing pressures and the recessionary European
economies adversely impacted the sales and profitability of the European
operations during 1993.
 
                                       10
<PAGE>
 
OFFICE PRODUCTS
 
<TABLE>
<CAPTION>
                                                            1994   1993   1992
                                                           ------ ------ ------
                                                              (IN MILLIONS)
<S>                                                        <C>    <C>    <C>
Net sales................................................. $805.8 $765.4 $758.0
Income from operations before interest and taxes..........   63.8   55.2   79.8
</TABLE>
 
  The office products sector reported a solid growth in sales and profitability
for 1994 compared to the prior year. In the U.S., sales and profitability
increased primarily as a result of successful new products and promotional
programs and an improved product mix. Profitability improved at the U.S.
operations despite significantly lower benefits from the reduction of LIFO
inventories in 1994 compared to 1993 and higher costs related to the
consolidations of distribution warehouses and sales forces. Sales for the U.S.
operations in 1995 may grow at a slower rate as the Company continues to limit
growth of lower margin business and focuses on higher margin new products. The
European office products businesses reported significantly improved
profitability on decreased sales compared to 1993. Decreased sales were
primarily due to the effects of non-core product pruning and the weak French
economy in early 1994. Profitability improved significantly primarily as a
result of cost reduction actions taken in previous years and an improved
product mix, and was achieved despite costs related to continuous business
improvement programs.
 
  In 1993, the office products sector reported flat sales and a significant
decline in profitability compared to 1992. In the U.S., increased sales from
market share gains for Avery-brand products were partially offset by declines
at the other U.S. businesses. Profitability in the U.S. was negatively affected
by increased promotional spending and incentives and lower benefits from the
reduction of LIFO inventories during 1993 compared to 1992. European sales and
profitability declined significantly, particularly in France, due to the
recessionary European economies and the negative effects of foreign currency
translation.
 
CONVERTED PRODUCTS
(formerly Product Identification and Control Systems)
 
<TABLE>
<CAPTION>
                                                            1994   1993   1992
                                                           ------ ------ ------
                                                              (IN MILLIONS)
<S>                                                        <C>    <C>    <C>
Net sales................................................. $614.7 $575.8 $607.0
Income from operations before interest and taxes..........   34.1   25.4   13.3
</TABLE>
 
  The converted products sector reported significant profitability improvements
on solid sales growth for 1994 compared to 1993. Profitability increased
despite costs incurred to improve operations and significantly lower benefits
from the reduction of LIFO inventories in 1994 compared to 1993. Sales for the
Soabar and fastener businesses increased due to improving retail and apparel
markets and new products. Profitability was up significantly primarily due to
increased sales, coupled with the elimination of unprofitable product lines and
lower operating expenses as a result of cost reduction actions. The
international converting businesses reported modest sales growth and decreased
profitability for 1994. The effects of an improved European economy on sales
were partially offset by sales lost from the elimination of unprofitable lines
of business. Profitability declined primarily as a result of costs incurred to
improve operations. The U.S. label businesses reported a solid increase in
sales and significant profitability gains due primarily to increased sales to
the automotive, durable and consumer goods markets and lower operating expenses
as a percent of sales.
 
  In 1993, the converted products sector showed significant profitability
improvement on decreased sales compared to 1992. The elimination of
unprofitable lines of business decreased combined sales for the Soabar tag and
ticketing businesses, while effective cost control measures resulted in
significant combined profitability improvements. The international converting
businesses reported a significant decline in sales due to the recessionary
European economies and the negative effects of foreign currency translation.
The North American label businesses reported flat sales and decreased
profitability in 1993 when compared to 1992. Sector profitability was
positively affected in 1993 by a greater reduction of LIFO inventories than in
1992.
 
                                       11
<PAGE>
 
FINANCIAL CONDITION
 
  Average working capital, excluding short-term debt, as a percent of sales was
10 percent in 1994, 12.3 percent in 1993 and 15.2 percent in 1992. The decrease
was primarily due to higher sales, improvement in inventory turnover and days
sales outstanding in accounts receivable, and an increase in current
liabilities. Average inventory turnover was 9.3 turns in 1994, 8.7 in 1993 and
7.5 in 1992; the average number of days sales outstanding in accounts
receivable was 55 days in 1994, compared to 57 days in 1993 and 59 days in
1992.
 
  Net cash flow from operating activities was $265 million in 1994 and $247
million in 1993. The increase in net cash flow was due primarily to a decrease
in working capital and the net change in non-current deferred taxes and other
long-term liabilities.
 
  In 1994, total debt increased $23.2 million to $420.7 million compared to
year end 1993. Total debt to total capital was 36.6 percent at year end 1994
compared to 35.6 percent a year ago. Long-term debt as a percent of total long-
term capital increased to 32.3 percent at year end 1994 compared to 30.2
percent at year end 1993. During 1994, the Company issued $100 million in
principal amount of medium-term notes which have an average interest rate of
7.7 percent and maturities ranging from August 2002 through August 2004.
 
  Shareholders' equity increased to $729 million from $719.1 million at year
end 1993. During 1994, the Company repurchased 3.2 million shares of common
stock at a cost of $105.7 million. The cost of treasury stock held, net of
shares reissued under the Company's stock option and incentive plans, at year
end 1994 increased $89.3 million to $253.4 million from year end 1993. In
January 1995, the Board of Directors authorized the repurchase of an additional
five million shares of the Company's outstanding common stock for an aggregate
of 15.2 million shares authorized for repurchase. As of year end 1994, an
aggregate 9.9 million shares of common stock had been purchased under the
cumulative authorizations.
 
  The return on average shareholders' equity was 14.8 percent in 1994, 11
percent in 1993 and 9.7 percent in 1992. The improvements during 1994 and 1993
were primarily due to a significant increase in profitability and the Company's
share repurchase program. The return on average total capital for those three
years was 12.1 percent, 9.3 percent and 8.3 percent, respectively. The
increases during 1994 and 1993 were primarily due to profitability improvements
and more effective utilization of the Company's assets.
 
  The Company, like other U.S. corporations, has periodically received notices
from the U.S. Environmental Protection Agency and state environmental agencies
alleging that the Company is a potentially responsible party ("PRP") for past
and future cleanup costs at hazardous waste sites. The Company has received
requests for information, notices and/or claims with respect to 16 waste sites
in which the Company has no ownership interest. Litigation has been initiated
by a governmental authority with respect to three of these sites, but the
Company does not believe that any such proceedings will result in the
imposition of monetary sanctions. Environmental investigatory and remediation
projects are also being undertaken on property presently owned by the Company.
The Company has accrued liabilities for all sites where it is probable that a
loss will be incurred and the amount of the loss can be reasonably estimated.
However, because of the uncertainties associated with environmental assessments
and remediation activities, future expense to remediate the currently
identified sites, and sites which could be identified in the future for
cleanup, could be higher than the liability currently accrued.
 
LIQUIDITY AND CAPITAL RESOURCES
 
  In addition to cash flow from operations, the Company has more than adequate
financing arrangements, at competitive rates, to conduct its operations.
 
  The Company is currently expanding its operations in Asia Pacific and Latin
America. The Company's future results are subject to the impact of fluctuations
in foreign currency exchange and interest rates. To manage its exposure to
these fluctuations, the Company may enter into forward exchange and interest
rate contracts, where appropriate.
 
                                       12
<PAGE>
 
  Capital expenditures increased to $163.3 million in 1994 from $100.6 million
in 1993. Capital spending was accelerated in the second half of 1994 to meet
increased demand, particularly in the pressure-sensitive adhesives and
materials businesses. Capital expenditures for 1995 are expected to be
approximately $175 million.
 
  Annual dividends per share increased to $.99 in 1994 from $.90 in 1993 and
$.82 in 1992.
 
  During 1994, the Company experienced broad increases in raw materials prices.
These inflationary pressures are expected to continue in 1995 and should be
substantially offset by pricing actions and productivity improvements.
 
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
 
  The information called for by this item is contained in Registrant's
Consolidated Financial Statements and the Notes thereto appearing on pages 36
through 47 and page 49 of Registrant's 1994 Annual Report and is incorporated
herein by reference.
 
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
     FINANCIAL DISCLOSURE
 
  None.
 
                                    PART III
 
ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT
 
  The information concerning directors called for by this item is incorporated
by reference from pages 2, 3 and 4 of the 1995 Proxy Statement which is to be
filed with the Securities and Exchange Commission pursuant to Regulation 14A
within 120 days of the end of the fiscal year covered by this report.
Information concerning executive officers called for by this item appears in
Part I of this report. The information concerning late filings under Section
16(a) of the Securities Exchange Act of 1934, as amended, is incorporated by
reference from page 14 of the 1995 Proxy Statement.
 
ITEM 11. EXECUTIVE COMPENSATION
 
ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
 
ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
 
  The information called for by items 11, 12 and 13 is incorporated by
reference from pages 5 through 20 (up to the caption "The 1988 Stock Option
Plan for Non-Employee Directors (Proxy Item 2)") of the 1995 Proxy Statement
which is to be filed with the Securities and Exchange Commission pursuant to
Regulation 14A within 120 days of the end of the fiscal year covered by this
report.
 
                                    PART IV
 
ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K
 
  (a) Financial Statements, Financial Statement Schedules and Exhibits
 
    (1) (2) Financial statements and financial statement schedules filed as
  part of this report are listed in the accompanying Index to Financial
  Statements and Financial Statement Schedules.
 
    (3) Exhibits filed as a part of this report are listed in the Exhibit
  Index, which follows the financial statements and schedules referred to
  above. Each management contract or compensatory plan or arrangement
  required to be filed as an exhibit to this Form 10-K pursuant to Item 14(c)
  is identified in the Exhibit Index.
 
                                       13
<PAGE>
 
  (b) During the fourth quarter of 1994, Registrant filed a Current Report on
Form 8-K dated December 14, 1994 reporting an amendment of the Rights
Agreement, dated as of June 30, 1988, between Registrant and First Interstate
Bank of California (as successor to Security Pacific National Bank, by
amendment), as Rights Agent.
 
  (c) Those Exhibits, and the Index thereto, required to be filed by Item 601
of Regulation S-K are attached hereto.
 
  (d) Those financial statement schedules required by Regulation S-X which are
excluded from Registrant's 1994 Annual Report by Rule 14a-3(b)(1), and which
are required to be filed as financial statement schedules to this report, are
indicated in the accompanying Index to Financial Statements and Financial
Statement Schedules.
 
                                       14
<PAGE>
 
                                   SIGNATURES
 
  Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this report to be signed
on its behalf by the undersigned, thereunto duly authorized.
 
                                                AVERY DENNISON CORPORATION
 
                                                  /s/ R. Gregory Jenkins
                                          By___________________________________
                                                    R. Gregory Jenkins
                                            Senior Vice President, Finance and
                                                  Chief Financial Officer
Dated: March 29, 1995
 
  Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on behalf of the
Registrant and in the capacities and on the dates indicated.
 
<TABLE>
<CAPTION>
             SIGNATURE                           TITLE                          DATE
             ---------                           -----                          ----
<S>                                  <C>                                 <C>
       /s/ Charles D. Miller              Chairman and Chief Executive     March 29, 1995
------------------------------------       Officer; Director            
         Charles D. Miller                
                                          
         /s/ Philip M. Neal               President and Chief Operating    March 29, 1995 
------------------------------------       Officer; Director               
           Philip M. Neal

       /s/ R. Gregory Jenkins             Senior Vice President,           March 29, 1995
------------------------------------       Finance and Chief Financial  
         R. Gregory Jenkins                Officer                      
                                           (Principal Financial Officer) 
                                         
        /s/ Thomas E. Miller              Vice President and               March 29, 1995
------------------------------------       Controller (Principal 
          Thomas E. Miller                 Accounting Officer)    
                                         
         /s/ Stanton Avery                Founder and                      March 29, 1995
------------------------------------       Chairman Emeritus; Director 
          R. Stanton Avery               
                                         
        /s/ H. Russel Smith               Chairman of the                  March 29, 1995
------------------------------------       Executive Committee; 
          H. Russell Smith                 Director              
</TABLE>
 
                                       15
<PAGE>
 
<TABLE>
<CAPTION>
             SIGNATURE                     TITLE               DATE
             ---------                     -----               ----
<S>                                  <C>                <C>
     /s/ Dwight L. Allison, Jr.           Director        March 29, 1995
------------------------------------
       Dwight L. Allison, Jr.

         /s/ John C. Argue                Director        March 29, 1995
------------------------------------
           John C. Argue

          /s/ Joan T. Bok                 Director        March 29, 1995
------------------------------------
            Joan T. Bok

        /s/ Frank V. Cahouet              Director        March 29, 1995
------------------------------------
          Frank V. Cahouet

        /s/ Richard M. Ferry              Director        March 29, 1995
------------------------------------
          Richard M. Ferry

        /s/ F. Daniel Frost               Director        March 29, 1995
------------------------------------
          F. Daniel Frost

        /s/ Peter W. Mullin               Director        March 29, 1995
------------------------------------
          Peter W. Mullin

       /s/ Sidney R. Petersen             Director        March 29, 1995
------------------------------------
         Sidney R. Petersen

       /s/ John B. Slaughter              Director        March 29, 1995
------------------------------------
         John B. Slaughter

     /s/ Lawrence R. Tollenaere           Director        March 29, 1995
------------------------------------
       Lawrence R. Tollenaere
</TABLE>
 
                                       16
<PAGE>
 
                           AVERY DENNISON CORPORATION
 
                  INDEX TO FINANCIAL STATEMENTS AND FINANCIAL
                              STATEMENT SCHEDULES
 
                               ----------------
 
<TABLE>
<CAPTION>
                                                            REFERENCE (PAGE)
                                                         ----------------------
                                                         FORM 10-K    ANNUAL
                                                          ANNUAL    REPORT TO
                                                          REPORT   SHAREHOLDERS
                                                         --------- ------------
<S>                                                      <C>       <C>
 Data incorporated by reference from the attached por-
  tions of the 1994 Annual Report to Shareholders of
  Avery Dennison Corporation:
  Report of Independent Certified Public Accountants....    --           49
  Consolidated Balance Sheet at December 31, 1994 and
   January 1, 1994......................................    --           36
  Consolidated Statement of Income for 1994, 1993 and
   1992.................................................    --           37
  Consolidated Statement of Shareholders' Equity for
   1994, 1993 and 1992..................................    --           38
  Consolidated Statement of Cash Flows for 1994, 1993
   and 1992.............................................    --           39
  Notes to Consolidated Financial Statements............    --        40-47
 
  Individual financial statements of 50% or less owned entities accounted for by
the equity method have been omitted because, considered in the aggregate or as a
single subsidiary, they do not constitute a significant subsidiary.
 
  With the exception of the consolidated financial statements and the
accountants' report thereon listed in the above index, and the information
referred to in Items 1, 5 and 6, all of which is included in the 1994 Annual
Report and incorporated herein by reference, the 1994 Annual Report is not to be
deemed "filed" as part of this report.
 
 Data submitted herewith:
  Report of Independent Certified Public Accountants....    S-2         --
  Financial Statement Schedules (for 1994, 1993 and
   1992):
        II --Valuation and Qualifying Accounts and
             Reserves..................................     S-3         --
  Consent of Independent Accountants....................    S-4         --
</TABLE>
 
  All other schedules are omitted since the required information is not present
or is not present in amounts sufficient to require submission of the schedule,
or because the information required is included in the consolidated financial
statements and notes thereto.
 
 
                                      S-1
<PAGE>
 
               REPORT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS
 
To the Board of Directors and Shareholders
of Avery Dennison Corporation
 
  Our report on the consolidated financial statements of Avery Dennison
Corporation and subsidiaries has been incorporated by reference in this Form
10-K from page 49 of the 1994 Annual Report to Shareholders of Avery Dennison
Corporation. In connection with our audits of such financial statements, we
have also audited the related financial statement schedule listed in the index
on page S-1 of this Form 10-K.
 
  In our opinion, the financial statement schedule referred to above, when
considered in relation to the basic financial statements taken as a whole,
presents fairly, in all material respects, the information required to be
included therein.
 
                                        COOPERS & LYBRAND L.L.P.
 
Los Angeles, California
January 31, 1995
 
                                      S-2
<PAGE>
 
          SCHEDULE II--VALUATION AND QUALIFYING ACCOUNTS AND RESERVES
 
                                 (IN MILLIONS)
 
<TABLE>
<CAPTION>
                                          ADDITIONS
                                    ---------------------
                           BALANCE  CHARGED               DEDUCTIONS--
                             AT     TO COSTS              UNCOLLECTIBLE BALANCE
                          BEGINNING   AND        FROM       ACCOUNTS    AT END
                           OF YEAR  EXPENSES ACQUISITIONS  WRITTEN OFF  OF YEAR
                          --------- -------- ------------ ------------- -------
<S>                       <C>       <C>      <C>          <C>           <C>
1994
 Allowance for doubtful
  accounts...............   $16.7     $7.5       $--          $5.7       $18.5
                            =====     ====       ====         ====       =====
1993
 Allowance for doubtful
  accounts...............   $18.4     $7.7       $--          $9.4       $16.7
                            =====     ====       ====         ====       =====
1992
 Allowance for doubtful
  accounts...............   $18.4     $8.3       $--          $8.3       $18.4
                            =====     ====       ====         ====       =====
</TABLE>
 
                                      S-3
<PAGE>
 
                       CONSENT OF INDEPENDENT ACCOUNTANTS
 
  We consent to the incorporation by reference in the registration statements
of Avery Dennison Corporation on Form S-8 (File Nos. 2-47617, 2-60937, 2-82207,
33-1132, 33-3645, 33-3637, 33-27275, 33-35995-01, 33-41238, 33-45376 and 33-
54411) of our report, which includes an explanatory paragraph regarding the
Company's adoption of the provisions of the Financial Accounting Standards
Board's Statement of Financial Accounting Standards ("SFAS") No. 106,
"Employers' Accounting for Postretirement Benefits Other Than Pensions", SFAS
No. 109, "Accounting for Income Taxes" and SFAS No. 112, "Employers' Accounting
for Postemployment Benefits" during 1993, dated January 31, 1995, which appears
on page 49 of the 1994 Annual Report to Shareholders and is incorporated by
reference in this Annual Report on Form 10-K. We also consent to the
incorporation by reference of our report on the financial statement schedule
listed in the index on page S-1.
 
                                        COOPERS & LYBRAND L.L.P.
 
Los Angeles, California
March 29, 1995
 
                                      S-4
<PAGE>
 
                           AVERY DENNISON CORPORATION
 
                                 EXHIBIT INDEX
 
                      FOR THE YEAR ENDED DECEMBER 31, 1994
 
                               ----------------
 
INCORPORATED BY REFERENCE:
 
<TABLE>
<CAPTION>
                                     ORIGINALLY
                                      FILED AS
 EXHIBIT                              EXHIBIT
   NO.              ITEM                NO.                  DOCUMENT
 -------            ----             ----------              --------
 <C>      <S>                        <C>        <C>
  (3.1)   Restated Articles of In-              Proxy Statement dated February
           corporation............     B        28, 1977 for Annual Meeting of
                                                Stockholders March 30, 1977;
                                                located in File No. 0-225 at
                                                Securities and Exchange
                                                Commission, 450 5th St., N.W.,
                                                Washington, D.C.
  (3.1.1) Amendment to Certificate
           of Incorporation, filed
           April 10, 1984 with Of-
           fice of Delaware Secre-
           tary of State..........      3.1.1   1983 Annual Report on Form 10-K
  (3.1.2) Amendment to Certificate
           of Incorporation, filed
           April 11, 1985 with Of-
           fice of Delaware Secre-
           tary of State..........      3.1.2   1984 Annual Report on Form 10-K
  (3.1.3) Amendment to Certificate
           of Incorporation filed
           April 6, 1987 with Of-
           fice of Delaware Secre-
           tary of State..........      3.1.3   1986 Annual Report on Form 10-K
  (3.1.4) Amendment to Certificate
           of Incorporation filed
           October 17, 1990 with
           Office of Delaware Sec-      3.1     Current Report on Form 8-K filed
           retary of State........              October 31, 1990
  (4.1)   Rights Agreement dated
           as of June 30,               1       Current Report on Form 8-K filed
           1988...................              July 9, 1988
  (4.1.1) Amendment to Rights
           Agreement dated as of        1       Current Report on Form 8-K filed
           December 9, 1994.......              December 14, 1994
  (4.2)   Indenture, dated as of
           March 15, 1991,
           between Registrant and
           Security Pacific
           National Bank, as
           Trustee (the "Inden-         4       Registration Statement on Form S-
           ture").................              3 (File No. 33-39491)
  (4.3)   Officers' Certificate
           establishing a series
           of Securities entitled
           "Medium-Term Notes" un-     28.1     Current Report on Form 8-K filed
           der the Indenture......              March 25, 1991
  (4.4)   First Supplemental In-
           denture, dated as of
           March 16, 1993, between
           Registrant and
           BankAmerica National
           Trust Company, as suc-
           cessor Trustee (the
           "Supplemental Inden-         4.2     Registration Statement on Form S-
           ture").................              3 (File No. 33-59642)
</TABLE>
 
                                       1
<PAGE>
 
<TABLE>
<CAPTION>
                                     ORIGINALLY
                                      FILED AS
 EXHIBIT                              EXHIBIT
   NO.              ITEM                NO.                  DOCUMENT
 -------            ----             ----------              --------
 <C>      <S>                        <C>        <C>
 (4.5)    Officers' Certificate
           establishing a series
           of Securities entitled
           "Medium-Term Notes" un-
           der the Indenture, as
           amended by the Supple-       4.1     Current Report on Form 8-K filed
           mental Indenture.......              April 7, 1993
 (4.6)    Officers' Certificate
           establishing a series
           of Securities entitled
           "Medium-Term Notes, Se-
           ries B" under the In-
           denture, as amended by
           the Supplemental             4.1     Current Report on Form 8-K filed
           Indenture..............              March 29, 1994
 (10.1)   *Amended 1973 Stock Op-
           tion and Stock Appreci-
           ation Rights Plan for
           Key Employees of Avery
           International Corpora-
           tion ("1973 Plan").....     10.1     1987 Annual Report on Form 10-K
 (10.1.1) *Form of Incentive Stock
           Option Agreement for
           use under 1973 Plan....     10.1.3   1984 Annual Report on Form 10-K
 (10.1.2) *Form of Non-Qualified
           Stock Option Agreement
           for use under 1973
           Plan...................     10.1.4   1987 Annual Report on Form 10-K
 (10.1.3) *Form of coupled Stock
           Appreciation Right
           Agreement for use under
           1973 Plan..............     10.1.5   1985 Annual Report on Form 10-K
 (10.1.4) 1985 U.K. Stock Option
           Scheme.................     10.1.7   1985 Annual Report on Form 10-K
 (10.1.5) Form of Incentive Stock
           Option Agreement for
           use under U.K. Stock
           Option Scheme..........     10.1.8   1985 Annual Report on Form 10-K
 (10.1.6) Form of Stock Option
           Agreement for use under
           U.K. Stock Option
           Scheme.................     10.1.9   1985 Annual Report on Form 10-K
 (10.2)   *1988 Stock Option and
           Stock Appreciation
           Rights Plan for Key Em-
           ployees of Avery Inter-
           national Corporation
           ("1988 Plan")..........     10.2     1987 Annual Report on Form 10-K
 (10.2.1) *Form of Non-Qualified
           Stock Option Agreement
           for use under 1988
           Plan...................     10.2.1   1990 Annual Report on Form 10-K
 (10.2.2) *Form of Incentive Stock
           Option Agreement for
           use under 1988 Plan....     10.2.2   1991 Annual Report on Form 10-K
 (10.3)   *Deferred Compensation
           Plan for Directors.....     10.3     1981 Annual Report on Form 10-K
 (10.5)   *Executive Medical and
           Dental Plan (descrip-
           tion)..................     10.5     1981 Annual Report on Form 10-K
 (10.6)   *Executive Financial
           Counseling Service (de-
           scription).............     10.6     1981 Annual Report on Form 10-K
 (10.7.1) *Executive Employment
           Security Policy dated
           February 1, 1983.......     10.7.1   1982 Annual Report on Form 10-K
</TABLE>
--------
*Management contract or compensatory plan or arrangement required to be filed
 as an Exhibit to this Form 10-K pursuant to Item 14(c).
 
                                       2
<PAGE>
 
<TABLE>
<CAPTION>
                                      ORIGINALLY
                                       FILED AS
  EXHIBIT                              EXHIBIT
    NO.              ITEM                NO.                  DOCUMENT
  -------            ----             ----------              --------
 <C>       <S>                        <C>        <C>
 (10.7.2)  *Executive Employment
            Security Policy dated
            February 1, 1985.......    10.13     1984 Annual Report on Form 10-K
 (10.7.3)  *Executive Employment
            Security Policy dated
            November 19, 1987......    10.7.3    1993 Annual Report on Form 10-K
 (10.8.1)  *Agreement dated October
            24, 1990 with Charles
            D. Miller..............    10.8.1    1990 Annual Report on Form 10-K
 (10.8.2)  *Agreement dated October
            23, 1990 with Philip M.
            Neal...................    10.8.2    1990 Annual Report on Form 10-K
 (10.9)    *Executive Group Life
            Insurance Plan.........    10.9      1982 Annual Report on Form 10-K
 (10.10)   *Form of Indemnity
            Agreements between Reg-
            istrant and certain di-
            rectors and officers...    10.10     1986 Annual Report on Form 10-K
 (10.10.1) *Form of Indemnity
            Agreement between Reg-
            istrant and certain di-
            rectors and officers...    10.10.1   1993 Annual Report on Form 10-K
 (10.11)   *Supplemental Executive
            Retirement Plan........    10.11     1983 Annual Report on Form 10-K
 (10.11.1) *Amended Letter of Grant
            to C.D. Miller under
            Supplemental Executive
            Retirement Plan........    10.11.2   1992 Annual Report on Form 10-K
 (10.12.1) *Form of Enrollment
            Agreement for use under
            Executive Deferred
            Compensa-tion Plan.....    10.13.2   1985 Annual Report on Form 10-K
 (10.13)   *Fourth Amended Avery
            Dennison Retirement
            Plan for Directors.....    10.13.2   1992 Annual Report on Form 10-K
 (10.15)   *1988 Stock Option Plan
            for Non-Employee Direc-
            tors ("Director Plan").    10.15     1987 Annual Report on Form 10-K
 (10.16.1) *Form of Enrollment
            Agreement for use under
            Executive Variable De-
            ferred Compensation
            Plan...................    10.16.1   1987 Annual Report on Form 10-K
 (10.17.1) *Form of Enrollment
            Agreement for use under
            Directors Deferred Com-
            pensation Plan.........    10.17.2   1985 Annual Report on Form 10-K
 (10.18.1) *Form of Enrollment
            Agreement for use under
            Directors Variable De-
            ferred Compensation
            Plan...................    10.18.1   1989 Annual Report on Form 10-K
 (10.19)   *1990 Stock Option and
            Incentive Plan for Key
            Employees of Avery In-
            ternational Corporation
            ("1990 Plan")..........    10.19     1989 Annual Report on Form 10-K
 (10.19.1) *Amendment No. 1 to 1990
            Plan...................    10.19.3   1993 Annual Report on Form 10-K
 (10.19.2) *Form of Incentive Stock
            Option Agreement for
            use under 1990 Plan....    10.19.2   1991 Annual Report on Form 10-K
</TABLE>
--------
*Management contract or compensatory plan or arrangement required to be filed
   as an Exhibit to this Form 10-K pursuant to Item 14(c).
 
                                       3
<PAGE>
 
<TABLE>
<CAPTION>
                                      ORIGINALLY
                                       FILED AS
  EXHIBIT                              EXHIBIT
    NO.              ITEM                NO.                  DOCUMENT
  -------            ----             ----------              --------
 <C>       <S>                        <C>        <C>
 (10.20.1) *1982 Incentive Stock
            Option Plan of Dennison     4.3      Registration Statement on Form S-
            Manufacturing Company..              8 (File No. 33-35995-01)
 (10.20.2) *1985 Incentive Stock
            Option Plan of Dennison     4.4      Registration Statement on Form S-
            Manufacturing Company..              8 (File No. 33-35995-01)
 (10.20.3) *1988 Stock Option Plan
            of Dennison Manufactur-     4.5      Registration Statement on Form S-
            ing Company............              8 (File No. 33-35995-01)
 (10.20.4) *Amendments effective as
            of October 16, 1990 to
            the 1982 Incentive
            Stock Option Plan, 1985
            Incentive Stock Option
            Plan and 1988 Stock Op-
            tion Plan of Dennison       4.6      Registration Statement on Form S-
            Manufacturing Company..              8 (File No. 33-35995-01)
 (10.27.1) *Amended and Restated
            Key Executive Long-Term
            Incentive Plan
            ("LTIP")...............    10.27.1   1993 Annual Report on Form 10-K
 (10.28.1) *Form of Enrollment
            Agreement for use under
            Executive Deferred Re-
            tirement Plan..........    10.28.1   1992 Anual Report on Form 10-K
 (10.29)   *Executive Incentive
            Compensation Plan......    10.29     1993 Annual Report on Form 10-K
 (10.30)   *Senior Executive Incen-
            tive Compensation Plan.    10.30     1993 Annual Report on Form 10-K
</TABLE>
--------
*Management contract or compensatory plan or arrangement required to be filed
 as an Exhibit to this Form 10-K pursuant to Item 14(c).
 
                                       4
<PAGE>
 
SUBMITTED HEREWITH:
 
<TABLE>
<CAPTION>
 EXHIBIT NO.                                ITEM
 -----------                                ----
 <C>         <S>
 3.2          Bylaws, as amended
 10.12       *Complete Restatement and Amendment of Avery Dennison Corporation
              Executive Deferred Compensation Plan
 10.15.1     *Amendment No. 1 to 1988 Stock Option Plan for Non-Employee
              Directors ("Director Plan")
 10.15.2     *Form of Non-Employee Director Stock Option Agreement for use
              under Director Plan
 10.16       *Complete Restatement and Amendment of Avery Dennison Corporation
              Executive Variable Deferred Compensation Plan
 10.17       *Complete Restatement and Amendment of Avery Dennison Corporation
              Directors Deferred Compensation Plan
 10.18       *Complete Restatement and Amendment of Avery Dennison Corporation
              Directors Variable Deferred Compensation Plan
 10.19.3     *Form of Non-Qualified Stock Option Agreement for use under 1990
              Plan
 10.19.4     *Form of Non-Qualified Stock Option Agreement for use under 1990
              Plan (for LTIP Participants)
 10.28       *Complete Restatement and Amendment of Avery Dennison Corporation
              Executive Deferred Retirement Plan
 11           Statement re Computation of Net Income Per Share Amounts
 13           Portions of Annual Report to Shareholders for fiscal year ended
              December 31, 1994
 21           List of Subsidiaries
 23           Consent of Independent Accountants (see page S-4)
 27           Financial Data Schedule
</TABLE>
--------
*Management contract or compensatory plan or arrangement required to be filed
 as an Exhibit to this Form 10-K pursuant to Item 14(c).
 
                       STATEMENT AND AGREEMENT REGARDING
                          LONG-TERM DEBT OF REGISTRANT
 
Except as indicated above, Registrant has no instrument with respect to long-
term debt under which securities authorized thereunder equal or exceed 10% of
the total assets of Registrant and its subsidiaries on a consolidated basis.
Registrant agrees to furnish a copy of its long-term debt instruments to the
Commission upon request.
 
                                       5
<PAGE>
 
 
 
 
 
[LOGO OF AVERY DENNISON]


<PAGE>
 
                                                                     EXHIBIT 3.2

                                    BYLAWS

                                      OF

                          AVERY DENNISON CORPORATION


                                   ARTICLE I
                                   ---------

                                    OFFICES

     Section 1.  Registered Office.  The registered office of Avery Dennison
Corporation (hereinafter called the "corporation") in the State of Delaware
shall be at Suite L-100, 32 Loockerman Square, City of Dover, County of Kent,
and the name of the registered agent at that address shall be United States
Corporation Company.

     Section 2.  Principal Office.  The principal executive office for the
transaction of the business of the corporation is hereby fixed and located in
Los Angeles County, California.  The board of directors is hereby granted full
power and authority to change said principal executive office from one location
to another within or without the State of California.

     Section 3.  Other Offices.  The corporation may also have offices at such
other places within or without the State of Delaware as the board of directors
may from time to time determine, or the business of the corporation may require.


                                  ARTICLE II
                                  ----------

                                 STOCKHOLDERS

     Section 1.  Place of Meetings.  Meetings of stockholders shall be held at
any place within or outside the State of Delaware designated by the board of
directors.  In the absence of any such designation, stockholders' meetings shall
be held at the principal executive office of the corporation.

     Section 2.  Annual Meetings of Stockholders.  The annual meeting of
stockholders shall be held on the last Thursday in April of each year at 1:30
p.m. of said day, or on such other day, which shall not be a legal holiday, as
shall be determined by the board of directors.  Any previously scheduled annual
meeting of stockholders may be postponed by resolution of the board of directors
upon public notice given prior to the date previously scheduled for such annual
meeting of stockholders.

     Section 3.  Special Meetings.  A special meeting of the stockholders may be
called at any time by the board of directors, or by a majority of the directors
or by a committee authorized by the board to do so.  Any previously scheduled 
special meeting of the stockholders may be postponed by resolution of the 
board of directors upon public notice given prior to the date previously
scheduled for such special meeting of the stockholders.

                                       1
<PAGE>
 
     Section 4.  Notice of Stockholders' Meetings.  All notices of meetings of
stockholders shall be sent or otherwise given in accordance with Section 5 of
this Article II not less than ten (10) nor more than sixty (60) days before the
date of the meeting being noticed.  The notice shall specify the place, date and
hour of the meeting and (i) in case of a special meeting, the general nature of
the business to be transacted, or (ii) in the case of the annual meeting, those
matters which the board of directors, at the time of giving the notice, intends
to present for action by the stockholders.  The notice of any meeting at which
directors are to be elected shall include the name of any nominee or nominees
who, at the time of the notice, management intends to present for election.

     Section 5.  Manner of Giving Notice; Affidavit of Notice.  Notice of any
meeting of stockholders shall be given either personally or by first-class mail
or telegraphic or other written communication, charges prepaid, addressed to the
stockholder at the address of such stockholder appearing on the books of the
corporation or given by the stockholder to the corporation for the purpose of
notice.  If no such address appears on the corporation's books or has been so
given, notice shall be deemed to have been given if sent by first-class mail or
telegraphic or other written communication to the corporation's principal
executive office, or if published at least once in a newspaper of general
circulation in the county where such office is located.  Notice shall be deemed
to have been given at the time when delivered personally or deposited in the
mail or sent by telegram or other means of written communication.

                 An affidavit of the mailing or other means of giving any notice
of any stockholders' meeting shall be executed by the secretary, assistant
secretary or any transfer agent of the corporation giving such notice, and shall
be filed and maintained in the minute book of the corporation.

     Section 6.  Quorum.  The presence in person or by proxy of the holders of a
majority of the shares entitled to vote at any meeting of stockholders shall
constitute a quorum for the transaction of business.  The stockholders present
at a duly called or held meeting at which a quorum is present may continue to do
business until adjournment, notwithstanding the withdrawal of enough
stockholders to leave less than a quorum, if any action taken (other than
adjournment) is approved by at least a majority of the shares required to
constitute a quorum.

     Section 7.  Adjourned Meeting and Notice Thereof.  Any stockholders'
meeting, annual or special, whether or not a quorum is present, may be adjourned
from time to time by the Chairman of the meeting, but in the absence of a
quorum, no other business may be transacted at such meeting, except as provided
in Section 6 of this Article II.

                 When any meeting of stockholders, either annual or special, is
adjourned to another time or place, notice need not be given of the adjourned
meeting if the time and place thereof are announced at a meeting at which the
adjournment is taken, unless a new record date for the adjourned meeting is
fixed, or unless the adjournment is for more than thirty (30) days from the date
set for the original meeting.  Notice of any such adjourned meeting, if
required, shall be given to each stockholder of record entitled to vote at the
adjourned meeting in accordance with the provisions of Sections 4 and 5 of this
Article II.  At any adjourned meeting the corporation may transact any business
which might have been transacted at the original meeting.

                                       2
<PAGE>
 
     Section 8.  Voting.  The stockholders entitled to vote at any meeting of
stockholders shall be determined in accordance with the provisions of Section 11
of this Article II.  Such vote may be by voice vote or by ballot, at the
discretion of the Chairman of the meeting.  Any stockholder entitled to vote on
any matter (other than the election of directors) may vote part of the shares in
favor of the proposal and refrain from voting the remaining shares or vote them
against the proposal; but, if the stockholder fails to specify the number of
shares such stockholder is voting affirmatively, it will be conclusively
presumed that the stockholder's approving vote is with respect to all shares
such stockholder is entitled to vote.  If a quorum is present, the affirmative
vote of the majority of the shares represented at the meeting and entitled to
vote on any matter shall be the act of the stockholders, unless the vote of a
greater number or voting by classes is required by the Delaware General
Corporation Law or the certificate of incorporation or the certificate of
determination of preferences as to any preferred stock.

                 At a stockholders' meeting involving the election of directors,
no stockholder shall be entitled to cumulate (i.e., cast for any one or more
candidates a number of votes greater than the number of the stockholder's
shares). The candidates receiving the highest number of votes, up to the number
of directors to be elected, shall be elected.

     Section 9.  Waiver of Notice or Consent by Absent Stockholders.  The
transactions of any meeting of stockholders, either annual or special, however
called and noticed, and wherever held, shall be as valid as though had at a
meeting duly held after regular call and notice, if a quorum be present either
in person or by proxy, and if, either before or after the meeting, each person
entitled to vote, not present in person or by proxy, signs a written waiver of
notice or a consent to the holding of the meeting, or an approval of the minutes
thereof.  The waiver of notice or consent need not specify either the business
to be transacted or the purpose of any annual or special meeting of
stockholders.  All such waivers, consents or approvals shall be filed with the
corporate records or made part of the minutes of the meeting.

                 Attendance of a person at a meeting shall also constitute a
waiver of notice of such meeting, except when the person objects, at the
beginning of the meeting, to the transaction of any business because the meeting
is not lawfully called or convened, and except that attendance at a meeting is
not a waiver of any right to object to the consideration of matters not included
in the notice of the meeting if such objection is expressly made at the meeting.

     Section 10.  No Stockholder Action by Written Consent Without a Meeting.
Stockholders may take action only at a regular or special meeting of
stockholders.

     Section 11.  Record Date for Stockholder Notice and Voting.  For purposes
of determining the holders entitled to notice of any meeting or to vote, the
board of directors may fix, in advance, a record date, which shall not be more
than sixty (60) days nor less than ten (10) days prior to the date of any such
meeting, and in such case only stockholders of record on the date so fixed are
entitled to notice and to vote, notwithstanding any transfer of any shares on
the books of the corporation after the record date fixed as aforesaid, except as
otherwise provided in the Delaware General Corporation Law.

                  If the board of directors does not so fix a record date, the
record date for determining stockholders entitled to notice of or to vote at a
meeting of stockholders shall be at the close of business on the business day
next preceding the day on which notice is given or, if notice is waived, at the
close of business on the business day next preceding the day on which the
meeting is held.

                                       3
<PAGE>
 
     Section 12.  Proxies.  Every person entitled to vote for directors or on
any other matter shall have the right to do so either in person or by one or
more agents authorized by a written proxy signed by the person and filed with
the secretary of the corporation.  A proxy shall be deemed signed if the
stockholder's name is placed on the proxy (whether by manual signature,
typewriting, telegraphic transmission or otherwise) by the stockholder or the
stockholder's attorney in fact.  A validly executed proxy which does not state
that it is irrevocable shall continue in full force and effect unless (i)
revoked by the person executing it, prior to the vote pursuant thereto, by a
writing delivered to the corporation stating that the proxy is revoked or by a
subsequent proxy executed by, or attendance at the meeting and voting in person
by, the person executing the proxy, or (ii) written notice of the death or
incapacity of the maker of such proxy is received by the corporation before the
vote pursuant thereto is counted; provided, however, that no such proxy shall be
valid after the expiration of eleven (11) months from the date of such proxy,
unless otherwise provided in the proxy.

     Section 13.  Inspectors of Election; Opening and Closing the Polls.  The
board of directors by resolution shall appoint one or more inspectors, which
inspector or inspectors may include individuals who serve the corporation in
other capacities, including, without limitation, as officers, employees, agents
or representatives, to act at the meetings of stockholders and make a written
report thereof.  One or more persons may be designated as alternate inspectors
to replace any inspector who fails to act.  If no inspector or alternate has
been appointed to act or is able to act at a meeting of stockholders, the
chairman of the meeting shall appoint one or more inspectors to act at the
meeting.  Each inspector, before discharging his or her duties, shall take and
sign an oath faithfully to execute the duties of inspector with strict
impartiality and according to the best of his or her ability.  The inspectors
shall have the duties prescribed by law.

                 The chairman of the meeting shall fix and announce at the
meeting the date and time of the opening and the closing of the polls for each
matter upon which the stockholders will vote at a meeting.

     Section 14.  Nomination and Stockholder Business Bylaw..
     (A)  Annual Meetings of Stockholders.  (1)  Nominations of persons for
election to the board of directors of the corporation and the proposal of
business to be considered by the stockholders may be made at an annual meeting
of stockholders (a) pursuant to the corporation's notice of meeting, (b) by or
at the direction of the board of directors or (c) by any stockholder of the
corporation who was a stockholder of record at the time of giving of notice
provided for in this Bylaw, who is entitled to vote at the meeting and who
complies with the notice procedures set forth in this Bylaw.

             (2)  For nominations or other business to be properly brought
before an annual meeting by a stockholder pursuant to clause (c) of paragraph
(A) (1) of this Bylaw, the stockholder must have given timely notice thereof in
writing to the secretary of the corporation and such other business must
otherwise be a proper matter for stockholder action. To be timely, a
stockholder's notice shall be delivered to the secretary at the principal
executive offices of the corporation not later than the close of business on the
60th day nor earlier than the close of business on the 90th day prior to the
first anniversary of the preceding year's annual meeting; provided, however,
that in the event that the date of the annual meeting is more than 30 days
before or more than 60 days after such anniversary date, notice by the
stockholder to be timely must be so delivered not earlier than the close of
business on the 90th day prior to such annual meeting and not later than the
close of business on the later of the 60th day prior to such annual meeting or
the 10th day following the day on which public announcement of the date of such
meeting is first made by the corporation. In no event shall the public
announcement of an adjournment of an annual meeting commence

                                       4
<PAGE>
 
a new time period for the giving of a stockholder's notice as described above.
Such stockholder's notice shall set forth (a) as to each person whom the
stockholder proposes to nominate for election or reelection as a director all
information relating to such person that is required to be disclosed in
solicitations of proxies for election of directors in an election contest, or is
otherwise required, in each case pursuant to Regulation 14A under the Securities
Exchange Act of 1934, as amended (the "Exchange Act") and Rule 14a-11 thereunder
(including such person's written consent to being named in the proxy statement
as a nominee and to serving as a director if elected); (b) as to any other
business that the stockholder proposes to bring before the meeting, a brief
description of the business desired to be brought before the meeting, the
reasons for conducting such business at the meeting and any material interest in
such business of such stockholder and the beneficial owner, if any, on whose
behalf the proposal is made; and (c) as to the stockholder giving the notice and
the beneficial owner, if any, on whose behalf the nomination or proposal is made
(i) the name and address of such stockholder, as they appear on the
corporation's books, and of such beneficial owner and (ii) the class and number
of shares of the corporation which are owned beneficially and of record by such
stockholder and such beneficial owner.

          (3)  Notwithstanding anything in the second sentence of paragraph
(A)(2) of this Bylaw to the contrary, in the event that the number of directors
to be elected to the board of directors of the corporation is increased and
there is no public announcement by the corporation naming all of the nominees
for director or specifying the size of the increased board of directors at least
70 days prior to the first anniversary of the preceding year's annual meeting, a
stockholder's notice required by this Bylaw shall also be considered timely, but
only with respect to nominees for any new positions created by such increase, if
it shall be delivered to the secretary at the principal executive offices of the
corporation not later than the close of business on the 10th day following the
day on which such public announcement is first made by the corporation.

     (B)  Special Meetings of Stockholders.  Only such business shall be
conducted at a special meeting of stockholders as shall have been brought before
the meeting pursuant to the corporation's notice of meeting.  Nominations of
persons for election to the board of directors may be made at a special meeting
of stockholders at which directors are to be elected pursuant to the
corporation's notice of meeting (a) by or at the direction of the board of
directors or (b) provided that the board of directors has determined that
directors shall be elected at such meeting, by any stockholder of the
corporation who is a stockholder of record at the time of giving of notice
provided for in this Bylaw, who shall be entitled to vote at the meeting and who
complies with the notice procedures set forth in this Bylaw.  In the event the
corporation calls a special meeting of stockholders for the purpose of electing
one or more directors to the board of directors, any such stockholder may
nominate a person or persons (as the case may be), for election to such
position(s) as specified in the corporation's notice of meeting, if the
stockholder's notice required by paragraph (A) (2) of this Bylaw shall be
delivered to the secretary at the principal executive offices of the corporation
not earlier than the close of business on the 90th day prior to such special
meeting and not later than the close of business on t he later of the 60th day
prior to such special meeting or the 10th day following the day on which public
announcement is first made of the date of the special meeting and of the
nominees proposed by the board of directors to be elected at such meeting.  In
no event shall the public announcement of an adjournment of a special meeting
commence a new time period for the giving of a stockholder's notice as described
above.

                                       5
<PAGE>
 
     (C)  General.  (1)  Only such persons who are nominated in accordance with
the procedures set forth in this Bylaw shall be eligible to serve as directors
and only such business shall be conducted at a meeting of stockholders as shall
have been brought before the meeting in accordance with the procedures set forth
in this Bylaw.  Except as otherwise provided by law, the Certificate of
Incorporation or these Bylaws, the chairman of the meeting shall have the power
and duty to determine whether a nomination or any business proposed to be
brought before the meeting was made or proposed, as the case may be, in
accordance with the procedures set forth in this Bylaw and, if any proposed
nomination or business is not in compliance with this Bylaw, to declare that
such defective proposal or nomination shall be disregarded.

            (2)  For purposes of this Bylaw, "public announcement" shall mean
disclosure in a press release reported by the Dow Jones News Service, Associated
Press or comparable national news service or in a document publicly filed by the
corporation with the Securities and Exchange Commission pursuant to Section 13,
14 or 15(d) of the Exchange Act.

            (3)  Notwithstanding the foregoing provisions of this Bylaw, a
stockholder shall also comply with all applicable requirements of the Exchange
Act and the rules and regulations thereunder with respect to the matters set
forth in this Bylaw.  Nothing in this Bylaw shall be deemed to affect any rights
(i) of stockholders to request inclusion of proposals in the corporation's proxy
statement pursuant to Rule 14a-8 under the Exchange Act or (ii) of the holders
of any series of Preferred Stock, if any, to elect directors under certain
circumstances.


                                  ARTICLE III
                                  -----------

                                   DIRECTORS

     Section 1.  Powers.  Subject to the provisions of the Delaware General
Corporation Law and any limitations in the certificate of incorporation and
these bylaws relating to action required to be approved by the stockholders or
by the outstanding shares, the business and affairs of the corporation shall be
managed and all corporate powers shall be exercised by or under the direction of
the board of directors.

                 Without prejudice to such general powers, but subject to the
same limitations, it is hereby expressly declared that the directors shall have
the power and authority to:

                 (a)  Select and remove all officers, agents and employees of
     the corporation, prescribe such powers and duties for them as may not be
     inconsistent with law, the certificate of incorporation or these bylaws,
     fix their compensation, and require from them security for faithful
     service.

                 (b)  Change the principal executive office or the principal
     business office in the State of California from one location to another;
     cause the corporation to be qualified to do business in any other state,
     territory, dependency, or foreign country and conduct business within or
     outside the State of California; designate any place within or without the
     State of California for the holding of any stockholders' meeting or
     meetings, including annual meetings; adopt, make and use a corporate seal,
     and prescribe the forms of certificates of stock, and alter the form of
     such seal and of such certificates from time to time as in their judgment
     they may deem best, provided that such forms shall at all times comply with
     the provisions of law .

                                       6
<PAGE>
 
             (c) Authorize the issuance of shares of stock of the corporation
     from time to time, upon such terms as may be lawful, in consideration of
     money paid, labor done or services actually rendered, debts or securities
     canceled or tangible or intangible property actually received.

             (d) Borrow money and incur indebtedness for the purpose of the
     corporation, and cause to be executed and delivered therefor, in the
     corporate name, promissory notes, bonds, debentures, deeds of trust,
     mortgages, pledges, hypothecations, or other evidences of debt and
     securities therefor.

     Section 2.  Number and Qualification of Directors.  The number of directors
of the corporation shall be fourteen (14) until changed by a bylaw amending this
Section 2, duly adopted by the board of directors or by the stockholders.

     Section 3.  Election and Term of Office of Directors.  Subject to Section
15 below, one class of the directors shall be elected at each annual meeting of
the stockholders, but if any such annual meeting is not held or the directors
are not elected thereat, the directors may be elected at any special meeting of
stockholders held for that purpose.  All directors shall hold office until their
respective successors are elected.  Irrespective of the provisions of Section 15
of this Article III and of the preceding sentence, a director shall
automatically be retired on the date of the expiration of the first annual
meeting following his 72nd birthday.

     Section 4.  Vacancies.  Vacancies in the board of directors may be filled
by a majority of the remaining directors, though less than a quorum, or by a
sole remaining director.  Each director elected to fill a vacancy shall hold
office for the remainder of the term of the person whom he succeeds, and until a
successor has been elected and qualified.

                 A vacancy or vacancies in the board of directors shall be
deemed to exist in the case of the death, retirement, resignation or removal of
any director, or if the board of directors by resolution declares vacant the
office of a director who has been declared of unsound mind by an order of court
or convicted of a felony, or if the authorized number of directors be increased,
or if the stockholders fail at any meeting of stockholders at which any director
or directors are elected, to elect the full authorized number of directors to be
voted for at that meeting.

                 Any director may resign or voluntarily retire upon giving
written notice to the chairman of the board, the president, the secretary or the
board of directors. Such retirement or resignation shall be effective upon the
giving of the notice, unless the notice specifies a later time for its
effectiveness. If such retirement or resignation is effective at a future time,
the board of directors may elect a successor to take office when the retirement
or resignation becomes effective.

                 No reduction of the authorized number of directors shall have
the effect of removing any director prior to the expiration of his term of
office. No director may be removed during his term except for cause.

     Section 5.  Place of Meetings and Telephonic Meetings.  Regular meetings of
the board of directors may be held at any place within or without the State of
Delaware that has been designated from time to time by resolution of the board.
In the absence of such designation, regular meetings shall be held

                                       7
<PAGE>
 
at the principal executive office of the corporation.  Special meetings of the
board shall be held at any place within or without the State of Delaware that
has been designated in the notice of the meeting or, if not stated in the notice
or there is no notice, at the principal executive office of the corporation.
Any meeting, regular or special, may be held by conference telephone or similar
communication equipment, so long as all directors participating in such meeting
can hear one another, and all such directors shall be deemed to be present in
person at such meeting.

     Section 6.  Annual Meetings.  Immediately following each annual meeting of
stockholders, the board of directors shall hold a regular meeting for the
purpose of organization, any desired election of officers and transaction of
other business.  Notice of this meeting shall not be required.

     Section 7.  Other Regular Meetings.  Other regular meetings of the board of
directors shall be held at such time as shall from time to time be determined by
the board of directors.  Such regular meetings may be held without notice
provided that notice of any change in the determination of time of such meeting
shall be sent to all of the directors.  Notice of a change in the determination
of the time shall be given to each director in the same manner as for special
meetings of the board of directors.

     Section 8.  Special Meetings.  Special meetings of the board of directors
for any purpose or purposes may be called at any time by the chairman of the
board or the president or any vice president or the secretary or any two
directors.

                 Notice of the time and place of special meetings shall be
delivered personally or by telephone to each director or sent by first-class
mail or telegram, charges prepaid, addressed to each director at his or her
address as it is shown upon the records of the corporation. In case such notice
is mailed, it shall be deposited in the United States mail at least four (4)
days prior to the time of the holding of the meeting. In case such notice is
delivered personally, or by telephone or telegram, it shall be delivered
personally, or by telephone or to the telegraph company at least forty-eight
(48) hours prior to the time of the holding of the meeting. Any oral notice
given personally or by telephone may be communicated to either the director or
to a person at the office of the director who the person giving the notice has
reason to believe will promptly communicate it to the director. The notice need
not specify the purpose of the meeting nor the place if the meeting is to be
held at the principal executive office of the corporation.

     Section 9.  Quorum.  A majority of the authorized number of directors shall
constitute a quorum for the transaction of business, except to adjourn as
hereinafter provided.  Every act or decision done or made by a majority of the
directors present at a meeting duly held at which a quorum is present shall be
regarded as the act of the board of directors.  A meeting at which a quorum is
initially present may continue to transact business notwithstanding the
withdrawal of directors, if any action taken is approved by at least a majority
of the required quorum for such meeting.

     Section 10. Waiver of Notice.  The transactions of any meeting of the
board of directors, however called and noticed or wherever held, shall be as
valid as though had at a meeting duly held after regular call and notice if a
quorum be present and if, either before or after the meeting, each of the
directors not present signs a written waiver of notice, a consent to holding the
meeting or an approval of the minutes thereof.  The waiver of notice or consent
need not specify the purpose of the meeting.  All such waivers, consents and
approvals shall be filed with the corporate records or made a part of the
minutes of the meeting.  Notice of a meeting shall also be deemed given to any
director who attends the meeting without protesting, prior thereto or at its
commencement, the lack of notice to such director.

                                       8
<PAGE>
 
     Section 11.  Adjournment.  A majority of the directors present, whether or
not constituting a quorum, may adjourn any meeting to another time and place.

     Section 12.  Notice of Adjournment.  Notice of the time and place of an
adjourned meeting need not be given, unless the meeting is adjourned for more
than twenty-four (24) hours, in which case notice of such time and place shall
be given prior to the time of the adjourned meeting, in the manner specified in
Section 8 of this Article III, to the directors who were not present at the time
of the adjournment.

     Section 13.  Action Without Meeting.  Any action required or permitted to
be taken by the board of directors may be taken without a meeting, if all
members of the board shall individually or collectively consent in writing to
such action.  Such action by written consent shall have the same force and
effect as a unanimous vote of the board of directors.  Such written consent or
consents shall be filed with the minutes of the proceedings of the board.

     Section 14.  Fees and Compensation of Directors.  Directors and members of
committees may receive such compensation, if any, for their services and such
reimbursement of expenses, as may be fixed or determined by resolution of the
board of directors.  Nothing herein contained shall be construed to preclude any
director from serving the corporation in any other capacity as an officer,
agent, employee, or otherwise, and receiving compensation for such services.

     Section 15.  Classification of Directors.  The board of directors shall be
and is divided into three classes, Class I, Class II and Class III.  The number
of directors in each class shall be the whole number contained in the quotient
arrived at by dividing the authorized number of directors by three, and if a
fraction is also contained in such quotient then if such fraction is one-third
(1/3) the extra director shall be a member of Class III and if the fraction is
two-thirds (2/3) one of the extra directors shall be a member of Class III and
the other shall be a member of Class II.  Each director shall serve for a term
ending on the date of the third annual meeting following the annual meeting at
which such director was elected.

                 In the event of any increase or decrease in the authorized
number of directors, (a) each director then serving as such shall nevertheless
continue as a director of the class of which he is a member until the expiration
of his current term, or his prior death, resignation or removal, and (b) the
newly created or eliminated directorships resulting from such increase or
decrease shall be apportioned by the board of directors to such class or classes
as shall, so far as possible, bring the number of directors in the respective
classes into conformity with the formula in this Section 15, as applied to the
new authorized number of directors.

                                  ARTICLE IV
                                  ----------

                                  COMMITTEES

     Section 1.  Committees of Directors.  The board of directors may, by
resolution adopted by a majority of the authorized number of directors,
designate one or more committees, including an executive committee, each
consisting of two or more directors, to serve at the pleasure of the board.  The
board may designate one or more directors as alternate members of any committee,
who may replace any absent member at any meeting of the committee.  Any such
committee, to the extent provided in the resolution of the board, shall have all
the authority of the board, except with respect to:

                                       9
<PAGE>
 
             (a) the approval of any action which, under the General Corporation
     Law of Delaware, also requires stockholders' approval or approval of the
     outstanding shares;

             (b) the filling of vacancies on the board of directors or in any
     committee;

             (c) the fixing of compensation of the directors for serving on the
     board or on any committee;

             (d) the amendment or repeal of bylaws or the adoption of new
     bylaws;

             (e) the amendment or repeal of any resolution of the board of
     directors which by its express terms is not so amendable or repealable;

             (f) a distribution to the stockholders of the corporation, except
     at a rate or in a periodic amount or within a price range determined by the
     board of directors; or

             (g) the appointment of any other committees of the board of
     directors or the members thereof.

     Section 2.  Meetings and Action of Committees.  Meetings and action of
committees shall be governed by, and held and taken in accordance with, the
provisions of Article III of these bylaws, Sections 5 (place of meetings), 7
(regular meetings), 8 (special meetings and notice), 9 (quorum), 10 (waiver of
notice), 11 (adjournment), 12 (notice of adjournment) and 13 (action without
meetings), with such changes in the context of those bylaws as are necessary to
substitute the committee and its members for the board of directors and its
members, except that the time of regular meetings of committees may be
determined by resolution of the board of directors as well as the committee,
special meetings of committees may also be called by resolution of the board of
directors, and notice of special meetings of committees shall also be given to
all alternate members, who shall have the right to attend all meetings of the
committee.  The board of directors may adopt rules for the government of any
committee not inconsistent with the provisions of these bylaws.


                                   ARTICLE V
                                   ---------

                                   OFFICERS

     Section 1.  Officers.  The officers of the corporation shall be the
chairman of the board, the president, a vice president, a secretary and a
treasurer.  The corporation may also have, at the discretion of the board of
directors, one or more additional vice presidents, one or more assistant
secretaries, one or more assistant treasurers, and such other officers as may be
appointed in accordance with the provisions of Section 3 of this Article V.  Any
number of offices may be held by the same person.

     Section 2.  Election of Officers.  The officers of the corporation, except
such officers as may be appointed in accordance with the provisions of Section 3
or Section 5 of this Article V, shall be chosen annually by the board of
directors, and each shall hold his office until he shall resign or be removed or
otherwise disqualified to serve or his successor shall be elected and qualified.

                                       10
<PAGE>
 
     Section 3.  Subordinate Officers, etc.  The board of directors may appoint,
and may empower the chairman of the board to appoint, such other officers as the
business of the corporation may require, each of whom shall hold office for such
period, have such authority and perform such duties as are provided in the
bylaws or as the board of directors may from time to time determine.

     Section 4.  Removal and Resignation of Officers.  Any officer may be
removed, either with or without cause, by the board of directors, at any regular
or special meeting thereof, or, except in case of an officer chosen by the board
of directors, by any officer upon whom such power of removal may be conferred by
the board of directors.

          Any officer may resign at any time by giving written notice to the
corporation.  Any such resignation shall take effect at the date of the receipt
of such notice or at any later time specified therein; and, unless otherwise
specified therein, the acceptance of such resignation shall not be necessary to
make it effective.

     Section 5.  Vacancies in Office.  A vacancy in any office because of death,
resignation, removal, disqualification, or any other cause shall be filled in
the manner prescribed in these bylaws for regular appointments to such office.

     Section 6.  Chairman of the Board.  The chairman of the board shall be the
chief executive officer of the corporation and shall, subject to the control of
the board of directors, have general supervision, direction and control of the
business and affairs of the corporation.

     Section 7.  President.  The president shall be the chief operating officer
of the corporation and shall exercise and perform such powers and duties with
respect to the administration of the business and affairs of the corporation as
may from time to time be assigned to him by the chairman of the board or by the
board of directors, or as may be prescribed by the bylaws.

     Section 8.  Vice Presidents.  In the absence or disability of the
president, a vice president designated by the board of directors shall perform
all the duties of the president, and when so acting shall have all the powers
of, and be subject to all the restrictions upon, the president.  The vice
presidents shall have such other powers and perform such other duties as from
time to time may be prescribed for them respectively by the board of directors
or the bylaws.

     Section 9.  Secretary.  The secretary shall keep or cause to be kept, at
the principal executive office or such other place as the board of directors may
order, a book of minutes of all meetings and actions of directors, committees of
directors and stockholders, with the time and place of holding, whether regular
or special, and, if special, how authorized, the notice thereof given, the names
of those present at directors' and committee meetings, the number of shares
present or represented at stockholders' meetings, and the proceedings thereof.

                 The secretary shall keep, or cause to be kept, at the principal
executive office or at the office of the corporation's transfer agent or
registrar, as determined by resolution of the board of directors, a stock
register, or a duplicate register, showing the names of all stockholders and
their addresses, the number and classes of shares held by each, the number and
date of certificates issued for the same, and the number and date of
cancellation of every certificate surrendered for cancellation.

                                       11
<PAGE>
 
                  The secretary shall give, or cause to be given, notice of all
meetings of the stockholders and of the board of directors required by the
bylaws or by law to be given, and he shall keep the seal of the corporation in
safe custody, and shall have such other powers and perform such other duties as
may be prescribed by the board of directors or by the bylaws.

     Section 10.  Treasurer.  The treasurer shall keep and maintain, or cause to
be kept and maintained, adequate and correct books and records of accounts of
the properties and business transactions of the corporation, including accounts
of its assets, liabilities, receipts, disbursements, gains, losses, capital,
retained earnings and shares.  The books of account shall be open at all
reasonable times to inspection by any director.

                  The treasurer shall deposit all monies and other valuables in
the name and to the credit of the corporation with such depositories as may be
designated by the board of directors. He shall disburse the funds of the
corporation as may be ordered by the board of directors, shall render to the
chairman of the board and directors, whenever they request it, an account of all
of his transactions as treasurer and of the financial condition of the
corporation, and shall have other powers and perform such other duties as may be
prescribed by the board of directors or the bylaws.

     Section 11.  Assistant Secretaries and Assistant Treasurers.  Any assistant
secretary may perform any act within the power of the secretary, and any
assistant treasurer may perform any act within the power of the treasurer,
subject to any limitations which may be imposed in these bylaws or in board
resolutions.


                                  ARTICLE VI
                                  ----------

                    INDEMNIFICATION OF DIRECTORS, OFFICERS,
                          EMPLOYEES AND OTHER AGENTS

     Section 1.   Indemnification.  The corporation shall indemnify, in the
manner and to the full extent permitted by law, any person (or the estate of any
person) who was or is a party to, or is threatened to be made a party to, any
threatened, pending or completed action, suit or proceeding, whether or not by
or in the right of the corporation, and whether civil, criminal, administrative,
investigative or otherwise, by reason of the fact that such person is a director
or officer of the corporation, and at the discretion of the board of directors
may indemnify any person (or the estate of any person) who is such a party or
threatened to be made such a party by reason of the fact that such person is or
was an employee or agent of the corporation or is or was serving at the request
of the corporation as a director, officer, employee or agent of another
corporation, partnership, joint venture, trust or other enterprise.  Unless
otherwise permitted by law, the indemnification provided for herein shall be
made only as authorized in the specific case upon a determination, in the manner
provided by law, that indemnification of the director, officer, employee or
agent is proper in the circumstances.  The corporation may, to the full extent
permitted by law, purchase and maintain insurance on behalf of any such person
against any liability which may be asserted against him.  To the full extent
permitted by law, the indemnification provided herein shall include expenses
(including attorneys' fees), judgments, fines and amounts paid in settlement,
and, in the manner provided by law, any such expenses may be paid by the
corporation in advance of the final disposition of such action, suit or
proceeding.  The indemnification provided herein shall not be deemed to limit
the right of the

                                       12
<PAGE>
 
corporation to indemnify any other person for any such expenses to the full
extent permitted by law, nor shall it be deemed exclusive of any other rights to
which any person seeking indemnification from the corporation may be entitled
under any agreement, vote of stockholders or disinterested directors or
otherwise, both as to action in his official capacity and as to action in
another capacity while holding such office.

     Section 2.  Fiduciaries of Corporate Employee Benefit Plan.  This Article
VI does not apply to any proceeding against any trustee, investment manager or
other fiduciary of an employee benefit plan in such person's capacity as such,
even though such person may also be an agent of the corporation as defined in
Section 1 of this Article VI.  Nothing contained in this Article VI shall limit
any right to indemnification to which such a trustee, investment manager or
other fiduciary may be entitled by contract or otherwise, which shall be
enforceable to the extent permitted by Section 410 of the Employee Retirement
Income Security Act of 1974, as amended, other than this Article VI.


                                  ARTICLE VII
                                  -----------

                              RECORDS AND REPORTS

     Section 1.  Maintenance and Inspection of Stock Register.  The corporation
shall keep at its principal executive office, or at the office of its transfer
agent or registrar, if either be appointed, and as determined by resolution of
the board of directors, a record of its stockholders, giving the names and
addresses of all stockholders and the number and class of shares held by each
stockholder.

                 A stockholder or stockholders of the corporation holding at
least five percent (5%) in the aggregate of the outstanding voting shares of the
corporation may (i) inspect and copy the records of stockholders' names and
addresses and stockholders during usual business hours upon five days prior
written demand upon the corporation, and/or (ii) obtain from the transfer agent
of the corporation, upon written demand and upon the tender of such transfer
agent's usual charges for such list, a list of the stockholders' names and
addresses, who are entitled to vote for the election of directors, and their
shareholdings as of the most recent record date for which such list has been
compiled or as of a date specified by the stockholder subsequent to the date of
demand. Such list shall be made available to such stockholder or stockholders by
the transfer agent on or before the later of five (5) days after the demand is
received or the date specified therein as the date as of which the list is to be
compiled.

                 The record of stockholders shall be open to inspection upon the
written demand of any stockholder or holder of a voting trust certificate, at
any time during usual business hours, for a purpose reasonably related to such
holder's interests as a stockholder or as the holder of a voting trust
certificate.  Any inspection and copying under this Section 1 may be made in
person or by an agent or attorney of the stockholder or holder of a voting trust
certificate making such demand.

     Section 2.  Maintenance and Inspection of Bylaws.  The corporation shall
keep at its principal executive office the original or a copy of the bylaws as
amended to date, which shall be open to inspection by the stockholders at all
reasonable times during office hours.

                                       13
<PAGE>
 
     Section 3.  Maintenance and Inspection of Other Corporate Records.  The
accounting books and records and minutes of proceedings of the stockholders and
the board of directors and any committee or committees of the board of directors
shall be kept at such place or places designated by the board of directors, or,
in the absence of such designation, at the principal executive office of the
corporation.  The minutes shall be kept in written form and the accounting books
and records shall be kept either in written form or in any other form capable of
being converted into written form.  Such minutes and accounting books and
records shall be open to inspection upon the written demand of any stockholder
or holder of a voting trust certificate, at any reasonable time during usual
business hours, for a purpose reasonably related to such holder's interests as a
stockholder or as a holder of a voting trust certificate.  Such inspection may
be made in person or by an agent or attorney, and shall include the right to
copy and make extracts.  The foregoing rights of inspection shall extend to the
records of each subsidiary corporation of the corporation.

     Section 4.  Inspection by Directors.  Every director shall have the
absolute right at any reasonable time to inspect all books, records and
documents of every kind and the physical properties of the corporation and each
of its subsidiary corporations.  Such inspection by a director may be made in
person or by agent or attorney and the right of inspection includes the right to
copy and make extracts.

     Section 5.  Annual Report to Stockholders.  The board of directors shall
cause an annual report to be sent to the stockholders not later than one hundred
twenty (120) days after the close of the fiscal year adopted by the corporation.
Such report shall be sent at least fifteen (15) days prior to the annual meeting
of stockholders to be held during the next fiscal year and in the manner
specified in Section 5 of Article II of these bylaws for giving notice to
stockholders of the corporation.  The annual report shall contain a balance
sheet and statement of changes in financial position for such fiscal year,
accompanied by any report thereon of independent accountants.

     Section 6.  Financial Statements.  A copy of any annual financial statement
and any income statement of the corporation for each quarterly period of each
fiscal year, and any accompanying balance sheet for the corporation as of the
end of each such period, that has been prepared by the corporation shall be kept
on file in the principal executive office of the corporation for twelve (12)
months and each such statement shall be exhibited at all reasonable times to any
stockholder demanding an examination of any such statement or a copy shall be
mailed to any such stockholder.

                 If a stockholder or stockholders holding at least five percent
(5%) of the outstanding shares of any class of stock of the corporation make a
written request to the corporation for an income statement of the corporation
for the three-month, six-month or nine-month period of the current fiscal year
ended more than thirty (30) days prior to the date of the request, and a balance
sheet of the corporation as of the end of such period, the treasurer shall cause
such statement to be prepared, if not already prepared, and shall deliver
personally or mail such statement or statements to the person making the request
within thirty (30) days after the receipt of such request. If the corporation
has not sent to the stockholders its annual report for the last fiscal year,
this report shall likewise be delivered or mailed to such stockholder or
stockholders within thirty (30) days after such request.

                 The corporation also shall, upon the written request of any
stockholder, mail to the stockholder a copy of the last annual, semi-annual or
quarterly income statement which it has prepared and a balance sheet as of the
end of such period.

                                       14
<PAGE>
 
                 The quarterly income statements and balance sheets referred to
in this section shall be accompanied by the report thereon, if any, of any
independent accountants engaged by the corporation, or the certificate of an
authorized officer of the corporation that such financial statements were
prepared without audit from the books and records of the corporation.


                                 ARTICLE VIII
                                 ------------

                           GENERAL CORPORATE MATTERS

     Section 1.  Record Date for Purposes Other Than Notice and Voting.  For
purposes of determining the stockholders entitled to receive payment of any
dividend or other distribution or allotment of any rights or entitled to
exercise any rights in respect of any other lawful action, the board of
directors may fix, in advance, a record date, which shall not be more than sixty
(60) days prior to any such action, and in such case only stockholders of record
on the date so fixed are entitled to receive the dividend, distribution or
allotment of rights or to exercise the rights, as the case may be,
notwithstanding any transfer of any shares on the books of the corporation after
the record date fixed as aforesaid, except as otherwise provided in the Delaware
General Corporation Law.

                 If the board of directors does not so fix a record date, the
record date for determining stockholders for any such purpose shall be at the
close of business on the day on which the board adopts the resolution relating
thereto, or the sixtieth (60th) day prior to the date of such action, whichever
is later.

     Section 2.  Checks, Drafts, Evidences of Indebtedness.  All checks, drafts
or other orders for payment of money, notes or other evidences of indebtedness,
issued in the name of or payable to the corporation shall be signed or endorsed
by such person or persons and in such manner as, from time to time, shall be
determined by resolution of the board of directors.

     Section 3.  Corporate Contracts and Instruments; How Executed.  The board
of directors, except as otherwise provided in these bylaws, may authorize any
officer or officers, agent or agents, to enter into any contract or execute any
instrument in the name of and on behalf of the corporation, and such authority
may be general or confined to specific instances; and, unless so authorized or
ratified by the board of directors or within the agency power of an officer, no
officer, agent or employee shall have any power or authority to bind the
corporation by any contract or engagement or to pledge its credit or to render
it liable for any purpose or to any amount.

     Section 4.  Stock Certificates.  A certificate or certificates for shares
of the capital stock of the corporation shall be issued to each stockholder when
any such shares are fully paid.  All certificates shall be signed in the name of
the corporation by the chairman of the board or the president or vice president
and by the treasurer or an assistant treasurer or the secretary or any assistant
secretary, certifying the number of shares and the class or series of shares
owned by the stockholder.  Any or all of the signatures on the certificate may
be facsimile.  In case any officer, transfer agent or registrar who has signed
or whose facsimile signature has been placed upon a certificate shall have
ceased to be such officer, transfer agent or registrar before such certificate
is issued, it may be issued by the corporation with the same effect as if such
person were an officer, transfer agent or registrar at the date of issue.

                                       15
<PAGE>
 
     Section 5.  Lost Certificates.  Except as hereinafter in this Section 5
provided, no new stock certificate shall be issued in lieu of an old certificate
unless the latter is surrendered to the corporation and canceled at the same
time.  The board of directors may in case any stock certificate or certificate
for any other security is lost, stolen or destroyed, authorize the issuance of a
new certificate in lieu thereof, upon such terms and conditions as the board of
directors may require, including provision for indemnification of the
corporation secured by a bond or other adequate security sufficient to protect
the corporation against any claim that may be made against it, including any
expense or liability, on account of the alleged loss, theft or destruction of
such certificate or the issuance of such new certificate.

     Section 6.  Representation of Stock of Other Corporations.  The chairman of
the board, the president, or any vice president, or any other person authorized
by resolution of the board of directors by any of the foregoing designated
officers, is authorized to vote on behalf of the corporation any and all stock
of any other corporation or corporations, foreign or domestic, standing in the
name of the corporation.  The authority herein granted to said officers to vote
or represent on behalf of the corporation any and all stock by the corporation
in any other corporation or corporations may be exercised by any such officer in
person or by any person authorized to do so by proxy duly executed by said
officer.

     Section 7.  Construction and Definitions.  Unless the context requires
otherwise, the general provisions, rules of construction, and definitions in the
Delaware General Corporation Law shall govern the construction of the bylaws.
Without limiting the generality of the foregoing, the singular number includes
the plural, the plural number includes the singular, and the term "person"
includes both a corporation and a natural person.


     Section 8.  Fiscal Year.  The fiscal year of the corporation shall commence
the first day of the calendar year.

     Section 9.  Seal.  The seal of the corporation shall be round and shall
bear the name of the corporation and words and figures denoting its organization
under the laws of the State of Delaware and year thereof, and otherwise shall be
in such form as shall be approved from time to time by the board of directors.


                                  ARTICLE IX
                                  ----------

                                  AMENDMENTS

     Section 1.  Amendment by Stockholders.  New bylaws may be adopted or these
bylaws may be amended or repealed by the vote of not less than 80% of the total
voting power of all shares of stock of the corporation entitled to vote in the
election of directors, considered for purposes of this Section 1 as one class.

     Section 2.  Amendment by Directors.  Subject to the rights of the
stockholders as provided in Section 1 of this Article IX, to adopt, amend or
repeal bylaws, bylaws may be adopted, amended or repealed by the board of
directors.

As Amended 12/01/94

                                       16

<PAGE>
 



                                                            EXHIBIT 10.12
 
                           COMPLETE RESTATEMENT AND 
                                 AMENDMENT OF
                          AVERY DENNISON CORPORATION
                     EXECUTIVE DEFERRED COMPENSATION PLAN
                     ====================================













                               December 23, 1994
<PAGE>
 
                                                               TABLE OF CONTENTS
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                                                                            PAGE
                                                                            ----
<S>         <C>                                                             <C>
ARTICLE 1:  PURPOSE                                                            1
 
ARTICLE 2:  DEFINITIONS AND CERTAIN PROVISIONS                                 1
 
ARTICLE 3:  ADMINISTRATION OF THE PLAN                                         6
 
ARTICLE 4:  PARTICIPATION                                                      7
 
          4.1  ELECTION TO PARTICIPATE
          4.2  EMPLOYER CONTRIBUTIONS
          4.3  DEFERRAL ACCOUNTS
          4.4  ROLLOVER DEFERRED COMPENSATION ACCOUNT
          4.5  VALUATION OF ACCOUNTS
          4.6  STATEMENT OF ACCOUNTS
 
ARTICLE 5:  BENEFITS                                                          16

          5.1  NORMAL RETIREMENT
          5.2  EARLY RETIREMENT
          5.3  DISABILITY BENEFIT
          5.4  TERMINATION BENEFIT
          5.5  SURVIVOR BENEFITS
          5.6  EMERGENCY BENEFIT
          5.7  DETERMINATION OF AUGMENTATION RETIREMENT BENEFIT
          5.8  DISCOUNTED CASH OUT ELECTION
          5.9  SMALL BENEFIT
          5.10 WITHHOLDING; UNEMPLOYMENT TAXES

ARTICLE 6:  BENEFICIARY DESIGNATION                                           32

ARTICLE 7:  AMENDMENT OR TERMINATION OF PLAN                                  33
</TABLE> 
<PAGE>
 
<TABLE> 
<CAPTION>  

<S>            <C>                                                          <C> 
ARTICLE 8: MISCELLANEOUS                                                    34

          8.1  UNSECURED GENERAL CREDITOR
          8.2  OBLIGATIONS TO EMPLOYER
          8.3  NONASSIGNABILITY
          8.4  EMPLOYMENT NOT GUARANTEED
          8.5  PROTECTIVE PROVISIONS
          8.6  GENDER, SINGULAR & PLURAL
          8.7  CAPTIONS
          8.8  VALIDITY
          8.9  NOTICE
          8.10 APPLICABLE LAW


ENROLLMENT AGREEMENT
</TABLE> 
<PAGE>
 
                     COMPLETE RESTATEMENT AND AMENDMENT OF
                           AVERY DENNISON CORPORATION
                      EXECUTIVE DEFERRED COMPENSATION PLAN
                  ===========================================


                                   ARTICLE 1
                                    PURPOSE

          The purpose of this Executive Deferred Compensation Plan (the "Plan")
is to provide a means whereby Avery Dennison Corporation, a Delaware corporation
(the "Company"), may afford financial security to a select group of key
management employees of the Company and its subsidiaries who have rendered and
continue to render valuable services to the Company or its subsidiaries which
constitute an important contribution towards the Company's continued growth and
success, by providing for additional future compensation so that these employees
may be retained and their productive efforts encouraged.

                                   ARTICLE 2
                       DEFINITIONS AND CERTAIN PROVISIONS

          Annual Base Salary.  "Annual Base Salary" means with respect to a
          ------------------                                               
Participant for any Plan Year such Participant's fixed, basic, straight time,
and regularly recurring wages and salary, any payments for overtime hours,
vacation pay, compensation paid in lieu of vacation, and holiday pay; but
excluding all Bonus, long-term incentive cash awards, other discretionary
bonuses, severance allowances, forms of incentive compensation, Savings Plan or
other qualified plan contributions made by the Company, Retirement Plan or other
qualified plan benefits, retainers, insurance premiums or benefits,
reimbursement, and all other payments.

                                       1
<PAGE>
 
          Augmentation Retirement Benefit.  "Augmentation Retirement Benefit"
          --------------------------------                                   
means benefits payable to a Participant pursuant to the provisions of Section
5.7.

          Beneficiary. "Beneficiary" means the person or persons designated as
          -----------
such in accordance with Article 6.

          Benefit Deferral Period.  "Benefit Deferral Period" means that period
          -----------------------                                              
of eight (8) or fewer Plan Years as determined pursuant to Article 4 over which
a Participant defers all or a portion of such Participant's Direct Cash
Compensation with respect to a Benefit Unit.

          Benefit Unit.  "Benefit Unit" means a unit enrolled in by a
          ------------                                               
Participant pursuant to Article 4 providing the benefits described in Article 5.

          Bonus.  "Bonus" means with respect to a Participant for any Plan Year
          -----                                                                
the bonus approved by the Board of Directors of the Company for payment to the
Participant in such Plan Year on account of services rendered to the Company
during the immediately preceding Plan Year.

          Bonus Plan. "Bonus Plan" means all annual bonus plans sponsored by the
          ----------                                
Company from time to time.

          Committee.  "Committee" means the deferred compensation plan committee
          ---------                                                             
appointed to administer the Plan pursuant to Article 3.

          Cost of Living Escalator.  "Cost of Living Escalator" with respect to
          ------------------------                                             
a Benefit Unit means the cost of living escalator described in Sections 5.1 and
5.2 as elected pursuant to Section 4.1(d).

          Cumulative Deferral Amount.  "Cumulative Deferral Amount" means with
          --------------------------                                          
respect to each Benefit Unit the total cumulative amount by which


                                       2
<PAGE>
 
a Participant's Direct Cash Compensation will be reduced over the Benefit
Deferral Period.


          Declared Rate.  "Declared Rate" means with respect to any Plan Year
          -------------                                                      
Moody's Corporate Bond Yield Average--Monthly Average Corporates as published by
Moody's Investor's Service, Inc. (or any successor thereto) for the calendar
month ending two months before the first month in such Plan Year, or, if such
yield is no longer published, a substantially similar average selected by the
Committee.

          Deferral Account.  "Deferral Account" means the account maintained on
          ----------------                                                     
the books of account of the Company for each Benefit Unit and Cost of Living
Escalator pursuant to Section 4.3.

          Deferred Payment Date.  "Deferred Payment Date" means the day on which
          ---------------------                                                 
payment of the Participant's Early Retirement or Normal Retirement benefits
commences as a result of elections made pursuant to Sections 5.1(b) or 5.2(b).

          Direct Cash Compensation.  "Direct Cash Compensation" means for any
          ------------------------                                           
date within a Plan Year the sum of (a) the Participant's Annual Base Salary as
of the first day of the Plan Year plus (b) the Participant's Bonus paid in such
Plan Year, but before reduction pursuant to this Plan.

          Disability.  "Disability" means any inability on the part of an
          ----------                                                     
Employee, commencing before age 64-1/2, as determined by the Committee, in its
complete and sole discretion, to perform the substantial and material duties of
his or her job due to injury or sickness lasting for more than one hundred
eighty (180) consecutive days.  Disability for purposes of this Plan shall be
deemed to commence on the first day following the end of such 180-day period.
If an Employee makes application for disability benefits under the Social
Security Act, as now in effect or as hereafter amended, and qualifies for such
benefits, the Employee shall be presumed to suffer from a 


                                       3
<PAGE>
 
Disability under this Plan. The Committee may require the Employee to submit to
an examination by a physician or medical clinic selected by the Committee. On
the basis of such medical evidence and in the absence of qualification for
disability benefits under the Social Security Act, the determination of the
Committee as to whether or not a condition of Disability exists shall be
conclusive. To constitute Disability, the same must commence after the Employee
has become a Participant in the Plan.

          Disability Benefit.  "Disability Benefit" means benefits payable to a
          ------------------                                                   
Participant who suffers a Disability pursuant to the provisions of Section 5.3.

          Discounted Cash Out Election.  "Discounted Cash Out Election" means
          ----------------------------                                       
the written election by a Participant or Beneficiary in a form acceptable to the
Committee to receive all or part of the Participant's or Beneficiary's Deferral
Account pursuant to the terms and conditions of Section 5.8.

          Early Retirement.  "Early Retirement" means with respect to any
          ----------------                                               
Benefit Unit the termination of a Participant's employment with Employer for
reasons other than death (a) between ages 55 and 65, and (b) after fifteen (15)
years of employment with Employer and (c) after completing deferrals of at least
fifty percent (50%) of the Cumulative Deferral Amount for such Benefit Unit to
the Deferral Account for such Benefit Unit.

          Early Retirement Benefit.  "Early Retirement Benefit" means benefits
          ------------------------                                            
payable to a Participant for a Benefit Unit pursuant to the provisions of
Section 5.2.

          Eligible Employee.  "Eligible Employee" means each of those key
          -----------------                                              
management Employees selected by the Committee to participate in the Plan.

                                       4
<PAGE>
 
          Employee.  "Employee" means any person employed by the Employer on a
          --------                                                            
regular full-time salaried basis, including officers of the Employer.

          Employer. "Employer" means the Company and any of its wholly owned
          --------                                   
subsidiaries.

          Enrollment Agreement.  "Enrollment Agreement" means the written
          --------------------                                           
agreement substantially in the form attached hereto that shall be entered into
by the Employer and an Eligible Employee pursuant to which the Eligible Employee
becomes a Participant in the Plan.  In the sole discretion of the Company,
authorization forms filed by any Participant for the first Plan Year as to which
the Plan is effective and by which the Participant makes the elections provided
for by this Plan may be treated as a completed and fully executed Enrollment
Agreement for all purposes under the Plan.

          Normal Retirement.  "Normal Retirement" means with respect to any
          -----------------                                                
Benefit Unit the termination of a Participant's employment with Employer for
reasons other than death on or after the date the Participant attains age 65.

          Normal Retirement Benefit.  "Normal Retirement Benefit" means benefits
          -------------------------                                             
payable to a Participant for a Benefit Unit pursuant to the provisions of
Section 5.1.

          Participant.  "Participant" means an Eligible Employee who has filed a
          -----------                                                           
completed and executed Enrollment Agreement with the Committee and is
participating in the Plan in accordance with the provisions of Article 4.

          Plan Year. "Plan Year" means the fiscal year beginning December 1 and
          ---------                               
ending November 30.


                                       5
<PAGE>
 
          Rabbi Trust. "Rabbi Trust" means the trust described in Section 8.1.
          -----------                                

          Retirement Plan.  "Retirement Plan" means the Retirement Plan for the
          ---------------                                                      
Employees of Avery Dennison Corporation, as amended from time to time.

          Savings Plan. "Savings Plan" means the Avery Dennison Employee Savings
          ------------                           
Plan, as amended from time to time.

          Savings Plan Alternative Contribution.  "Savings Plan Alternative
          -------------------------------------                            
Contribution" means an Employer contribution to a Deferral Account required by
Section 4.2(a) hereof.

          Savings Plan Augmentation Contribution.  "Savings Plan Augmentation
          --------------------------------------                             
Contribution" means an Employer contribution to a Deferral Account required by
Section 4.2(b).

          Service.  "Service" means the period of time during which an
          -------                                                     
employment relationship exists between an Employee and Employer.

          Termination Benefit.  "Termination Benefit" means the lump sum amount
          -------------------                                                  
payable to a Participant who ceases to be an Employee pursuant to the provisions
of Section 5.4.

                                   ARTICLE 3
                           ADMINISTRATION OF THE PLAN

          A deferred compensation plan committee consisting of three or more
members shall be appointed by the Company's Chairman and Chief Executive Officer
to administer the Plan and establish, adopt, or revise such rules and
regulations as it may deem necessary or advisable for the administration of the
Plan and to interpret the provisions of the Plan, with any 

                                       6
<PAGE>
 
such interpretations to be conclusive. All decisions of the Committee shall be
by vote of at least a majority of its members and shall be final and binding.
Members of the Committee shall be eligible to participate in the Plan while
serving as members of the Committee, but a member of the Committee shall not
vote or act upon any matter which relates solely to such member's interest in
the Plan as a Participant.

                                   ARTICLE 4
                                 PARTICIPATION

          4.1  Election to Participate.  Any Eligible Employee may enroll in a
               -----------------------                                        
Benefit Unit under the Plan effective as of the first day of a Plan Year by
filing a completed and fully executed Enrollment Agreement with the Committee
prior to the beginning of such Plan Year.  Pursuant to said Enrollment
Agreement, the Eligible Employee shall irrevocably elect a  Cumulative Deferral
Amount by which the aggregate Direct Cash Compensation of such Participant will
be reduced over the number of Plan Years, not exceeding the lesser of (x) the
number of complete Plan Years between the date of such Enrollment Agreement and
the date the Participant will attain age 65 or (y) eight (8) Plan Years, elected
by the Eligible Employee beginning with the Plan Year next following the
execution of the Enrollment Agreement (the "Benefit Deferral Period"), provided,
however, that:

               (a) Minimum Deferral.  The Cumulative Deferral Amount for any
                   ----------------                                         
     Benefit Unit shall not be less than the equivalent as of the first day of
     the Benefit Deferral Period of Sixteen Thousand U.S. Dollars (U.S.
     $16,000.00).

               (b)  Reduction in Compensation.
                    ------------------------- 

                    (i)  In General.  Except as otherwise provided in this
                         ----------                                       
          Section 4.1, the Direct Cash Compensation of the Participant for each
          of the Plan Years in the Benefit Deferral 


                                       7
<PAGE>
 
          Period shall be reduced by an amount equal to the result of dividing
          the Cumulative Deferral Amount by the number of Plan Years in the
          Benefit Deferral Period, and such reduction shall be apportioned
          between Annual Base Salary and Bonus received in each such Plan Year
          as the Participant shall designate in the Enrollment Agreement.

                    (ii)   Bonus in First Plan Year.  For the first Plan Year of
                           ------------------------                             
          any Benefit Deferral Period any such reduction in Direct Cash
          Compensation may be apportioned to Bonus only to the extent of the
          amount of such Bonus as to which the Participant previously made an
          election to defer receipt until retirement pursuant to the Bonus Plan
          and any such amount of Bonus so reduced shall be credited only to the
          Deferral Account for such Benefit Unit and shall not be credited under
          the Bonus Plan, provided, however, that to the extent that such Bonus
          is allocated to the Rollover Deferred Compensation Account pursuant to
          Section 4.4, no reduction in Direct Cash Compensation may be
          apportioned to such Bonus pursuant to this Section 4.1(b).

                    (iii)  Excess Reduction.  To the extent that the amount of
                           ----------------                                   
          reduction apportioned to Bonus in any Plan Year exceeds the Bonus paid
          in such Plan Year the excess shall be applied as a further reduction
          in Annual Base Salary for such Plan Year.

                    (iv)   Accelerated Reduction.  Prior to the beginning of any
                           ---------------------                                
          Plan Year in any Benefit Deferral Period as to which there are two or
          more Plan Years remaining, a Participant may elect in a written notice
          filed with the Committee to increase the amount of the reduction of
          Direct Cash Compensation otherwise provided for by Section 4.1(b)(i)
          for 


                                       8
<PAGE>
 
          any of the Plan Years remaining in such Benefit Deferral Period;
          provided, however, that any such increase in the reduction of Direct
          Cash Compensation for any remaining Plan Years in the Benefit Deferral
          Period shall not increase the Cumulative Deferral Amount for the
          Benefit Deferral Period, but shall act to shorten the length of the
          Benefit Deferral Period, unless the Participant elects in such written
          notice to apply the increased reduction in Direct Cash Compensation
          for any Plan Year as a credit against the reductions in Direct Cash
          Compensation that otherwise would have resulted in subsequent Plan
          Years in the Benefit Deferral Period pursuant to Section 4.1(b)(i).
          In the event a Participant elects to increase the previously elected
          reduction of Direct Cash Compensation pursuant to this Section 4.1(b),
          the Participant, in his sole discretion, shall determine the
          allocation of any such increase as between said Participant's Annual
          Base Salary and Bonus paid during the year of such increase.

               (c)   Maximum Reduction in Direct Cash Compensation.   A
                     ---------------------------------------------     
     Participant may not elect a Cumulative Deferral Amount or an increase in
     reduction of Direct Cash Compensation pursuant to Section 4.1(b)(iv), or
     any combination of the two, that would cause the aggregate total reduction
     in Direct Cash Compensation in any Plan Year with respect to all Benefit
     Units to exceed one hundred percent (100%) of the excess of (i) the Direct
     Cash Compensation otherwise payable during such Plan Year, over (ii) the
     sum of (A) amounts required by federal, state or local law to be withheld
     by the Employer from such Direct Cash Compensation and (B) any amount of
     Direct Cash Compensation receipt of which is deferred pursuant to the Bonus
     Plan.  In the event that a Participant elects a Cumulative Deferral Amount
     or increase in reduction of Direct Cash Compensation in an amount in excess
     of the amount allowable pursuant to the previous sentence, the election
     shall be valid except 

                                       9
<PAGE>
 
     that the Cumulative Deferral Amount or increase in reduction of Direct Cash
     Compensation so elected shall automatically be reduced to comply with such
     limitation, whichever is most appropriate in the sole discretion of the
     Committee.

               (d)   Cost of Living Escalator.  The Participant may elect in the
                     ------------------------                                   
     Enrollment Agreement for any Benefit Unit to provide for a cost of living
     escalator with respect to such Benefit Unit as described in Sections 5.1
     and 5.2 ("Cost of Living Escalator").  Election of a Cost of Living
     Escalator will result in a further reduction in Direct Cash Compensation
     over the Benefit Deferral Period in the cumulative amount set forth in
     Paragraph 4 of the Enrollment Agreement ("COLE Cumulative Deferral
     Amount").  Direct Cash Compensation for each of the Plan Years in the
     Benefit Deferral Period will be reduced by an amount equal to the result of
     dividing the COLE Cumulative Deferral Amount by the number of Plan Years in
     the Benefit Deferral Period.  Reduction in Direct Cash Compensation
     attributable to election of a Cost of Living Escalator shall be subject to
     the limitation on maximum reduction in Direct Cash Compensation set forth
     in Section 4.1(c).

For purposes of the Plan, a Benefit Unit shall be deemed to be a Benefit Unit in
which a Participant is enrolled only as of and after the first day of the
Benefit Deferral Period with respect to such Benefit Unit.

          4.2  Employer Contributions.
               ---------------------- 

               (a)   Savings Plan Alternative Contributions.  If the Participant
                     --------------------------------------                     
     so elects in any Enrollment Agreement in which the Participant has also
     designated a Cumulative Deferral Amount equal to or in excess of forty-
     eight percent (48%) of the Participant's Direct Cash Compensation as of the
     first day of the Benefit Deferral Period, the Employer shall contribute to
     the Deferral Account for the Benefit Unit under such Enrollment Agreement
     for each of the Plan Years in 

                                      10
<PAGE>
 
     the Benefit Deferral Period an amount equal to three percent (3%) of
     Participant's Direct Cash Compensation for such Plan Year ("Savings Plan
     Alternative Contributions"), provided, however, that:

                    (i)   no election may be made under this Section 4.2(a) for
          any Benefit Deferral Period which will begin on or prior to the last
          day of the last Plan Year of any Benefit Deferral Period as to which a
          prior election under this Section 4.2(a) has been made, and

                    (ii)  the Employer's obligation to make any further Savings
          Plan Alternative Contributions shall cease with respect to any period
          following the first to occur of Participant's termination of
          employment with the Employer for any reason or Participant's
          termination pursuant to Section 5.4(b) of the Benefit Unit with
          respect to which the Election under this Section 4.2(a) was made.

               The Savings Plan Alternative Contributions shall be credited to
     the Deferral Account for the Benefit Unit for each of the Plan Years in the
     Benefit Deferral Period at the same time as Employer matching contributions
     for such Plan Year are made to the Savings Plan.  The Employer shall make
     no Employer matching contribution to the Savings Plan on behalf of the
     Participant for any period for which any of the Participant's Deferral
     Accounts is credited with any Savings Plan Alternative Contribution.

               (b)   Savings Plan Augmentation Contribution.  For each Plan Year
                     --------------------------------------                     
     in a Benefit Deferral Period, the Employer shall contribute to the Deferral
     Accounts of any Participant who for such Plan Year (i) has made Basic ATS
     Contributions or Basic PTS Contributions to the Savings Plan of at least
     six percent (6%) of such Participant's compensation, as the term
     "compensation" is defined for 

                                      11
<PAGE>
 
     purposes of the Savings Plan, and (ii) has not elected the Savings Plan
     Alternative Contribution pursuant to Section 4.2(a), an amount equal to
     three percent (3%) of the reduction in such Participant's Direct Cash
     Compensation (the "Savings Plan Augmentation Contribution"). The Savings
     Plan Augmentation Contributions shall be credited to the Deferral Accounts
     for each of such Plan Years at the same time as Employer matching
     contributions for such Plan Year are made to the Savings Plan.

               (c)   Insurance Alternative Contribution.  If a Participant so
                     ----------------------------------                      
     elects in an Enrollment Agreement filed by such Participant pursuant to
     this Plan with respect to the first Plan Year as to which such Participant
     was eligible to file an Enrollment Agreement, the Employer shall contribute
     to the Deferral Account for the Benefit Unit under such Enrollment
     Agreement an equal amount each Plan Year for a period equal to the lesser
     of:

                    (x) the number of complete Plan Years between the date of
     such Enrollment Agreement and the date the Participant will reach age 65,
     or

                    (y)  eight (8) Plan Years,

     beginning with the first Plan Year in the Benefit Deferral Period, the sum
     of which contributions shall equal:

                         (i)  The net present value, using a discount rate of
          twelve percent (12%), of the premiums the Employer would otherwise
          have paid under the Company's Supplementary Executive Life Insurance
          Program over the period beginning with the first day of the Benefit
          Deferral Period for such Benefit Unit and ending on the day the
          Participant attains age 65 for insurance on the life of the
          Participant with the dollar amount of coverage equal to:

                                      12
<PAGE>
 
                              (A)   the maximum coverage that such Participant
          is eligible for under the Company's Supplementary Executive Life
          Insurance Program as of the first day of the Benefit Deferral Period,
          minus

                              (B)   $50,000,

          plus
                       (ii)   The interest that would accrue on the unpaid
          balance of the amount described in (i) over such number of years at a
          rate of twelve percent (12%) per annum, compounded annually
          ("Insurance Alternative Contributions"),

     provided, however, that such election may be made with respect to only one
     Benefit Unit and the Employer's obligation to make any further Insurance
     Alternative Contributions shall cease with respect to any period following
     the Participant's termination of employment with the Employer for any
     reason.  The Insurance Alternative Contribution shall be credited to the
     Deferral Account for such Benefit Unit for each of such number of Plan
     Years at the same time as the Employer would otherwise have paid the
     premium described above for such Plan Year.  Any Participant who makes an
     election under this Section 4.2(c) will thereafter no longer be eligible
     for participation in the Supplementary Executive Life Insurance Program.
     An election may be made under this Section 4.2(c) regardless of whether or
     not the Participant elects any Cumulative Deferral Amount in such
     Enrollment Agreement, and the Insurance Alternative Contribution shall
     continue to be made in accordance with this Section 4.2(c) with respect to
     a Benefit Unit that is otherwise terminated pursuant to Section 5.4(b).

          4.3  Deferral Accounts.  The Committee shall establish and maintain a
               -----------------                                               
separate Deferral Account for each of a Participant's Benefit Units and for any
Cost of Living Escalator.  The amount by which a Participant's 

                                      13
<PAGE>
 
Direct Cash Compensation is reduced pursuant to Section 4.1 with respect to any
Benefit Unit or Cost of Living Escalator shall be credited by the Employer to
the Participant's Deferral Account for such Benefit Unit or Cost of Living
Escalator no later than the first day of the month following the month in which
such Direct Cash Compensation would otherwise have been paid. The amount of
Employer Contribution provided for by Sections 4.2 with respect to each Benefit
Unit, if any, shall be credited to the Deferral Account for such Benefit Unit in
accordance with Section 4.2. The Deferral Account for a Benefit Unit shall be
debited by the amount of any payments made by the Employer to the Participant or
the Beneficiary with respect to such Benefit Unit pursuant to this Plan.

               (a)  Normal and Early Retirement Interest.  Each Deferral Account
                    ------------------------------------                        
     of a Participant who attains Normal or Early Retirement shall be deemed to
     bear interest from the date such Deferral Account was established through
     the date of such Normal or Early Retirement at a rate equal to the sum of
     (i) the Declared Rate, plus (ii) six percent (6%) per annum, compounded
     annually, on the balance from day-to-day in such Deferral Account.
     Following the date of Normal or Early Retirement, each of a Participant's
     Deferral Accounts shall be deemed to bear interest on the balance in such
     Deferral Account from day-to-day at a rate equal to the sum of (i) the
     average of the Declared Rate for the five (5) Plan Years ending prior to
     such Normal or Early Retirement, plus (ii) six percent (6%) per annum,
     compounded annually.

               (b)  Other Interest.  In the case of any termination of a
                    --------------                                      
     Participant's employment with the Employer other than by Normal or Early
     Retirement or upon the Participant's termination of a Benefit Unit pursuant
     to Section 5.4(b), each of such Participant's Deferral Accounts or, in the
     case of the termination of a Benefit Unit, the Deferral Account for such
     Benefit Unit, shall be deemed to bear interest, compounded annually, from
     the date such Deferral Account 

                                      14
<PAGE>
 
     was established through the date of termination of employment or
     termination of such Benefit Unit on the balance from day-to-day in such
     Deferral Account at a rate equal to the Declared Rate.

          4.4  Rollover Deferred Compensation Account.  Upon the election of a
               --------------------------------------                         
Participant who is also a Participant in the Bonus Plan made in the first
Enrollment Agreement filed by such Participant pursuant to this Plan, the
Committee shall establish and maintain a separate Rollover Deferred Compensation
Account for such Participant and shall credit such account as of the first day
of the Benefit Deferral Period for such Enrollment Agreement with an amount
equal to that portion of the amount set aside on the Company's books and records
for the Bonus Plan that is (a) standing to the credit of such Participant as of
such date and (b) receipt of which the Participant has elected to defer until
retirement pursuant to the terms of the Bonus Plan.  If such Participant so
elects in such Enrollment Agreement, all or any portion of Bonus payable in the
first Plan Year of the Benefit Deferral Period for such Enrollment Agreement as
to which the Participant previously made an election to defer receipt until
retirement pursuant to the Bonus Plan may be credited to the Rollover Deferred
Compensation Account for such Participant and shall not be credited under the
Bonus Plan.  Such Rollover Deferred Compensation Account shall be deemed to bear
interest at the same rate and subject to the same conditions as Deferral
Accounts provided for by Section 4.3.  Each Participant with a balance standing
to such Participant's credit in a Rollover Deferred Compensation Account shall
be treated for purposes of determining benefits under the Plan as enrolled in a
Benefit Unit with respect to which (a) such Rollover Deferred Compensation
Account shall be treated as the "Deferral Account" and (b) the Cumulative
Deferred Amount shall be treated as completed.

          4.5  Valuation of Accounts.  The value of a Deferral Account as of any
               ---------------------                                            
date shall equal the amounts theretofore credited to such account, plus the
interest deemed to be earned on such account in accordance with 

                                      15
<PAGE>
 
Section 4.3 through the day preceding such date, less the amounts theretofore
debited to such account.

          4.6  Statement of Accounts.  The Committee shall submit to each
               ---------------------                                     
Participant, within one hundred twenty (120) days after the close of each Plan
Year, a statement in such form as the Committee deems desirable setting forth
the balance standing to the credit of each Participant in each of his Deferral
Accounts.  Each statement of account shall show the Participant's deferrals, the
Employer's contributions, and the interest credited to the Participant's
Deferral Account.

                                   ARTICLE 5
                                    BENEFITS

          5.1  Normal Retirement.  Upon Normal Retirement, or upon the Deferred
               -----------------                                               
Payment Date that  the Participant may elect to begin receiving payments
pursuant to the terms and conditions set forth below, the Employer shall pay the
Participant as set forth in this Section 5.1 (the "Normal Retirement Benefit").

               (a) A Participant may elect for any Benefit Unit to have the
     Normal Retirement Benefit paid to him in either (i) a lump-sum or (ii) any
     number of equal monthly payments between sixty (60) equal monthly payments
     and two hundred forty (240) equal monthly payments commencing at the time
     of Retirement.

               (b) A Participant may elect for any Benefit Unit to have the
     Normal Retirement Benefit payments commence at a date later than the
     Participant's date of Normal Retirement.  The maximum delay in the
     commencement of the payment of Normal Retirement Benefits that a
     Participant may elect is sixty (60) months after the month in which a
     Participant retires.  A Participant who elects a Deferred Payment Date for
     any Benefit Unit may elect to have the 

                                      16
<PAGE>
 
     Normal Retirement Benefit paid to him commencing on the Deferred Payment
     Date in either (i) a lump-sum or (ii) any number of equal monthly payments
     between sixty (60) equal monthly payments and two hundred forty (240) equal
     monthly payments.

               (c) Notwithstanding the terms of Sections 5.1(a) and (b) to the
     contrary, the following maximum duration of monthly payments shall be
     permitted:
                    (i)   In the case of Charles D. Miller, no monthly payment
          of benefits commencing on a Deferred Payment Date may be elected that
          will cause any benefits to be payable after the ninety-first (91st)
          anniversary of Charles D. Miller's birth; and

                    (ii)   In the case of any Participant other than Charles D.
          Miller, no monthly payment of benefits commencing on a Deferred
          Payment Date may be elected that will cause any benefits to be payable
          one month after the eighty-fifth (85th) anniversary of said
          Participant's birth.

               If a Participant's election would violate this Section 5.1(c),
     the Normal Retirement Benefit will be paid in equal monthly payments over
     the longest term which is permitted hereunder.

               (d) All equal monthly benefits shall commence on the first day of
     the month that follows the date of Normal Retirement or on the Deferred
     Payment Date selected by the Participant, and the sum of such payments
     shall equal (i) the unpaid balance of the Deferral Account for the Benefit
     Unit on the date benefit payments commence, plus (ii) the interest that
     will accrue on the unpaid balance of such Deferral Account pursuant to
     Section 4.3 during the months of benefit payout elected by the Participant.

                                      17
<PAGE>
 
               (e) The commencement date and payout period of Normal Retirement
     Benefits shall be based on the last written election regarding the payment
     of Normal Retirement Benefits filed with the Committee at least sixty (60)
     days preceding the date of Normal Retirement.  Any election filed with the
     Committee less than sixty (60) days prior to Normal Retirement shall be
     invalid unless the Participant's termination is due to (i) death, (ii)
     disability, or (iii) involuntary termination.  In the event an election
     becomes invalid pursuant to the terms of the previous sentence, the last
     valid election filed by the Participant shall determine the commencement
     date and payout period of Normal Retirement Benefits.  In the absence of
     any timely election, the Normal Retirement Benefit shall be paid in one-
     hundred eighty (180) equal monthly payments commencing on the first day of
     the month that follows the Participant's Normal Retirement date.

               (f) If a Participant elects a Cost of Living Escalator for a
     Benefit Unit under Section 4.1(d), the Normal Retirement Benefit otherwise
     payable to such Participant for such Benefit Unit shall be increased each
     year commencing with the second year of payment by a percentage of the
     Normal Retirement Benefit payable during the preceding year equal to the
     percentage set forth in Paragraph 4 of the Enrollment Agreement for such
     Benefit Unit; provided, however, that in the event the Participant elects a
     lump sum payment of his Normal Retirement Benefit, the value of the
     Deferral Account for such Cost of Living Escalator as of the date of
     payment of said lump sum shall also be paid to the Participant in one lump
     sum on the date of payment of the lump sum Normal Retirement Benefit.  For
     purposes of the previous sentence, "the value of the Deferral Account for
     such Cost of Living Escalator as of the date of payment of said lump sum"
     shall equal the amount contributed to the Plan on account of the Cost of
     Living Escalator plus interest credited thereon in the same manner and at
     the same annual rate as interest is credited on the Deferral Account for
     the underlying Benefit Unit pursuant to Section 4.3 of the Plan.

                                      18
<PAGE>
 
          5.2  Early Retirement.
               ---------------- 

               (a) Upon Early Retirement, or upon the Deferred Payment Date that
     the Participant may elect to begin receiving payments pursuant to the terms
     and conditions set forth below, the Employer shall pay the Participant as
     set forth in this Section 5.2 (the "Early Retirement Benefit").  A
     Participant may elect for any Benefit Unit to have the Early Retirement
     Benefit paid to him in either (i) a lump-sum or (ii) any number of equal
     monthly payments between sixty (60) equal monthly payments and two hundred
     forty (240) equal monthly payments commencing at the time of Retirement.

               (b) A Participant may elect for any Benefit Unit to have the
     Early Retirement Benefit payments commence at a date later than the
     Participant's date of Early Retirement.  The maximum delay in the
     commencement of the payment of Early Retirement Benefits that a Participant
     may elect is sixty (60) months from the month in which a Participant
     retires.  A Participant who elects a Deferred Payment Date for any Benefit
     Unit may elect to have the Early Retirement Benefit paid to him commencing
     on the Deferred Payment Date in either (i) a lump-sum or (ii) any number of
     equal monthly payments between sixty (60) equal monthly payments and two
     hundred forty (240) equal monthly payments.

               (c) Notwithstanding the terms of Sections 5.2(a) and (b) to the
     contrary, no monthly payment of benefits commencing on a Deferred Payment
     Date may be elected that will cause any benefits to be payable after the
     eighty-fifth (85th) anniversary of said Participant's birth.  If a
     Participant's election would violate this Section 5.2(c), the Early
     Retirement Benefit will be paid in equal monthly payments over the longest
     term which is permitted hereunder.

                                      19
<PAGE>
 
               (d) All equal monthly benefits shall commence on the first day of
     the month that follows the date of Early Retirement or on the Deferred
     Payment Date selected by the Participant, and the sum of such payments
     shall equal (i) the unpaid balance of the Deferral Account for the Benefit
     Unit on the date benefit payments commence, plus (ii) the interest that
     will accrue on the unpaid balance of such Deferral Account pursuant to
     Section 4.3 during the months of benefit payout elected by the Participant.

               (e) The commencement date and payout period of Early Retirement
     Benefits shall be based on the last written election regarding the payment
     of Early Retirement Benefits filed with the Committee at least sixty (60)
     days preceding the date of Early Retirement.  Any election filed with the
     Committee less than sixty (60) days prior to Early Retirement shall be
     invalid unless the Participant's termination is due to (i) death, (ii)
     disability, or (iii) involuntary termination.  In the event an election
     becomes invalid pursuant to the terms of the previous sentence, the last
     valid election filed by the Participant shall determine the commencement
     date and payment period of Early Retirement Benefits.  In the absence of
     any timely election, the Early Retirement Benefit shall be paid in one-
     hundred eighty (180) equal monthly payments commencing on the first day of
     the month that follows the Participant's Early Retirement date.

               (f) If a Participant elects a Cost of Living Escalator for a
     Benefit Unit under Section 4.1(d), the Early Retirement Benefit otherwise
     payable to such Participant for such Benefit Unit shall be increased each
     year commencing with the second year of payment by a percentage of the
     Early Retirement Benefit payable during the preceding year equal to the
     percentage set forth in Paragraph 4 of the Enrollment Agreement for such
     Benefit Unit; provided, however, that in the event the Participant elects a
     lump sum payment of his Early Retirement Benefit, the value of the Deferral
     Account for such Cost of 

                                      20
<PAGE>
 
     Living Escalator as of the date of payment of said lump sum shall also be
     paid to the Participant in one lump sum on the date of payment of the lump
     sum Early Retirement Benefit. For purposes of the previous sentence, "the
     value of the Deferral Account for such Cost of Living Escalator as of the
     date of payment of said lump sum" shall equal the amount contributed to the
     Plan on account of the Cost of Living Escalator plus interest credited
     thereon in the same manner and at the same annual rate as interest is
     credited on the Deferral Account for the underlying Benefit Unit pursuant
     to Section 4.3 of the Plan.

          5.3  Disability Benefit.  The Employer shall pay to a Participant who
               ------------------                                              
suffers a Disability, with respect to each Benefit Unit in which such
Participant is enrolled, an annual benefit (the "Disability Benefit") beginning
on the commencement of the Disability equal to the sum of (a) twenty-five
percent (25%) of the Cumulative Deferral Amount for such Benefit Unit (whether
or not such Cumulative Deferral Amount has been fully credited to a Deferral
Account) plus (b) the product of multiplying (x) the sum of the Employer
Contribution made with respect to such Benefit Unit pursuant to Section 4.2 for
the last full Plan Year next preceding the date of Disability by (y) two (2).
Amounts that otherwise would have been credited to the Deferral Account for such
Benefit Unit in accordance with Section 4.3 if the Participant had not suffered
such a Disability will continue to be credited to such Deferral Account for all
purposes of this Plan.  Payment of the Disability Benefit for any Benefit Unit
shall cease upon the happening of the earliest of the following:

               (a) The Participant's recovery from Disability as determined by
     the Committee, in its sole and complete discretion;

               (b)  The Participant's death;
               (c) The Participant's attainment of age 65;

                                      21
<PAGE>
 
               (d) The decision of the Committee, in its sole discretion, to
     treat the Participant as having attained Early Retirement under the Plan.

If a Participant's Disability Benefit for a Benefit Unit terminates by reason of
(a) above, the Participant shall be treated for purposes of this Plan as
terminating employment with the Employer on the date of his recovery unless,
within 60 days thereafter he returns to status as an Employee.  If a
Participant's Disability Benefit for a Benefit Unit terminates by reason of his
death, the rights of his Beneficiary shall be determined pursuant to Section
5.5.  If a Participant's Disability Benefit for a Benefit Unit terminates by
reason of (c) above, the Participant shall be treated as having a Normal
Retirement with respect to such Benefit Unit on the date of recovery from
Disability and shall be entitled to a Normal Retirement Benefit pursuant to
Section 5.1.  If a Participant's Disability Benefit for a Benefit Unit
terminates by reason of (d) above, the Participant shall be treated as having an
Early Retirement with respect to such Benefit Unit on the date designated by the
Committee or, if no such date is designated, on the date of the Committee's
decision described in (d) above, and shall be entitled to an Early Retirement
Benefit determined pursuant to Section 5.2.

          5.4  Termination Benefit.
               ------------------- 

               (a) Certain Terminations of Employment.  With respect to any
                   ----------------------------------                      
     Benefit Unit, if a Participant (i) ceases to be an Employee for any reason
     other than death, Disability or Normal or Early Retirement, or (ii) fails
     to return to the status of an Employee within sixty (60) days following
     recovery from a Disability prior to age 65, the Employer shall pay to the
     Participant in one lump sum an amount (the "Termination Benefit") equal to
     the value of the Deferral Account for such Benefit Unit and Cost of Living
     Escalator less any payments theretofore made by the Employer to such
     Participant pursuant to this Plan and such Participant shall be entitled to
     no further 

                                      22
<PAGE>
 
     benefits under this Plan, provided, however, that solely for purposes of
     determining the amount of the Termination Benefit for a Benefit Unit as to
     which the Participant has made the election described in Section 4.2(c),
     the value of the Deferral Account for such Benefit Unit shall be
     redetermined as if the Insurance Alternative Contributions described in
     Section 4.2(c) had equaled in each Plan Year beginning with the first Plan
     Year for such Benefit Unit only the amount of premium the Employer would
     otherwise have been required to pay with respect to such Participant under
     the Company's Supplementary Executive Life Insurance Program. For this
     purpose, the value of the Deferral Account for the Cost of Living Escalator
     shall equal the amount contributed to the Plan on account of the Cost of
     Living Escalator plus interest credited thereon in the same manner and at
     the same annual rate as interest is credited on the Deferral Account for
     the underlying Benefit Unit pursuant to Section 4.3 of the Plan.

               (b) Termination of a Benefit Unit.  With the written consent of
                   -----------------------------                              
     the Committee, a Participant may terminate enrollment in a Benefit Unit by
     filing with the Committee a written request to so terminate the Benefit
     Unit.  Upon termination of enrollment in a Benefit Unit, no further
     reductions shall be made in the Participant's Direct Cash Compensation
     pursuant to the Enrollment Agreement with respect to such Benefit Unit, and
     the Participant shall immediately cease to be eligible for any benefits
     with respect to such Benefit Unit other than the Termination Benefit.  No
     other benefit shall be payable to either the Participant or any Beneficiary
     of such Participant with respect to the terminated Benefit Unit.  In its
     sole discretion, the Committee may pay the Termination Benefit with respect
     to a terminated Benefit Unit on a date earlier than a Participant's
     termination of employment with the Employer, such Termination Benefit to be
     calculated as if the Participant had terminated employment with the
     Employer on the date of such payment.

                                      23
<PAGE>
 
          5.5  Survivor Benefits.
               ----------------- 

               (a)  If a Participant dies prior to meeting the age, employment
     and crediting requirements for Early Retirement with respect to a Benefit
     Unit in which the Participant is enrolled, the Employer will pay to the
     Beneficiary with respect to each Benefit Unit a monthly benefit commencing
     in the month following the Participant's death for the greater of:

                    (i)  ten (10) years, or

                    (ii) until the Participant would otherwise have
               attained age 65,

     equal to one-twelfth (1/12th) of the sum of:

                         (A)  sixty-two and one-half percent (62.5%) of the
          Cumulative Deferral Amount for such Benefit Unit, plus

                         (B)  the product of (x) the sum of the Employer
          Contributions made pursuant to Section 4.2 for the last full Plan Year
          next preceding the date of death, times (y) five (5).

               (b)  If a Participant dies after meeting the age, employment and
     crediting requirements for Early Retirement with respect to a Benefit Unit,
     but prior to commencement of payment of any Early or Normal Retirement
     Benefit under the Plan, the Employer will pay to the Beneficiary the
     benefit that such Participant would have received with respect to such
     Benefit Unit had the Participant retired on the day prior to such
     Participant's death; provided, however, that if the present value of the
     benefit described in this Section 5.5(b) is less 

                                      24
<PAGE>
 
     than the present value of the benefit described in Section 5.5(a), using
     twelve percent (12%) as the discount factor to value the benefit described
     in Section 5.5(a), then the Beneficiary shall receive the benefit described
     in Section 5.5(a) and not the benefit described in this Section 5.5(b); and
     provided further that such benefit shall commence in the month following
     the Participant's death.

               (c) If a Participant dies after commencing to receive installment
     payments of Normal or Early Retirement Benefits with respect to a Benefit
     Unit under the Plan, the Employer will pay to the Beneficiary the remaining
     installments of any such benefit that would have been paid had the
     Participant survived.  Beginning on the later of (i) the month that follows
     the last month in which an installment payment of either Normal or Early
     Retirement Benefits is, at the time installment payments of such benefits
     commence, scheduled to be made to the Participant for the Benefit Unit
     (taking into account the effect of Sections 5.1(c) and 5.2(c) and
     disregarding any subsequent Discounted Cash Out Election or payment of an
     Emergency Benefit) or (ii) the month that follows the date of such
     Participant's death, but in no event before the fifteenth (15th)
     anniversary of such Participant's retirement date, the Employer shall also
     pay to the Beneficiary for that Beneficiary's life a monthly benefit (the
     "Special Survivor Benefit") equal to sixty-six and two-thirds percent (66-
     2/3%) of the monthly Early or Normal Retirement Benefit (including the Cost
     of Living Escalator, if any, that would have been added to the last payment
     of such Early or Normal Retirement Benefit) that would have been payable to
     the Participant had the Participant received one hundred eighty (180) equal
     monthly payments commencing on the Participant's retirement date
     (disregarding the effect of Sections 5.1(c) and 5.2(c)); provided, however,
     that for those Participants who elect between one hundred eighty-one (181)
     and two hundred forty (240) equal monthly payments (such number of monthly
     payments being referred to as the "Elected Number"), (i) the amount of
     monthly Special Survivor Benefit will be 

                                      25
<PAGE>
 
     equal to sixty-six and two-thirds (66-2/3%) of the monthly Early or Normal
     Retirement Benefit (including the Cost of Living Escalator, if any, that
     would have been added to the last payment of such Early or Normal
     Retirement Benefit) that would have been payable to the Participant had the
     Participant received the Elected Number of equal monthly payments (as
     possibly reduced by Sections 5.1(c) and 5.2(c), but in no event to less
     than one hundred eighty (180) monthly payments) commencing on the
     Participant's retirement date, and (ii) in no event shall such Special
     Survivor Benefit payments begin before the anniversary date of such
     Participant's retirement date that is equal to the Elected Number divided
     by 12. The terms of the previous sentence to the contrary notwithstanding,
     if the Beneficiary's birthdate preceded or followed the Participant's
     birthdate by more than three years, the amount of the annual Special
     Survivor Benefit will be actuarially adjusted using unisex tables so that
     the present value of such annual Special Survivor Benefit does not exceed
     the present value of the annual benefit that would be paid to a person no
     more than three (3) years younger or older than the Participant, as the
     case may be. Notwithstanding anything herein to the contrary, (i) no
     Beneficiary may make a Discounted Cash Out Election with respect to the
     Special Survivor Benefit, and (ii) the exercise of a Discounted Cash Out
     Election by a Participant or Beneficiary after the Participant's retirement
     shall not reduce the Special Survivor Benefit or accelerate the time for
     commencement of payment of the Special Survivor Benefit.

          5.6  Emergency Benefit.
               ----------------- 
In the event that the Committee, upon written petition of the Participant or
Beneficiary, determines, in its sole discretion, that the Participant or
Beneficiary has suffered an unforeseeable financial emergency, the Employer
shall pay to the Participant or Beneficiary, as soon as practicable following
such determination, an amount necessary to meet the emergency not in excess of
the Termination Benefit to which the Participant would have been 

                                      26
<PAGE>
 
entitled pursuant to Section 5.4 if said Participant had a termination of
service on the date of such determination (the "Emergency Benefit"). For
purposes of this Plan, an unforeseeable financial emergency is an unexpected
need for cash arising from an illness, casualty loss, sudden financial reversal,
or other such unforeseeable occurrence. An unforeseeable financial emergency for
purposes of this Plan shall exist for any Participant or Beneficiary who is
deemed to be in constructive receipt of income on account of deferred benefits
payable under the terms of the Plan, and in such event all deferred benefits
giving rise to said constructive receipt of income shall be paid to the
Participant or Beneficiary in question. Notwithstanding the foregoing, the final
determination by the Internal Revenue Service ("IRS") or court of competent
jurisdiction, all time for appeal having elapsed, that the Employer is not the
owner of the assets of the Rabbi Trust, with the result that the income of the
Rabbi Trust is not treated as income of the Company pursuant to Sections 671
through 679 of the Internal Revenue Code of 1986, as amended ("Code"), or the
final determination by (i) the IRS, (ii) a court of competent jurisdiction, all
time for appeal having elapsed, or (iii) counsel to the Company that a federal
tax is payable by the Participant or Beneficiary with respect to assets of the
Rabbi Trust or the Participant's or Beneficiary's Deferral Accounts prior to the
distribution of those assets or Deferral Accounts to the Participant or
Beneficiary shall in any event constitute an unforeseeable financial emergency
entitling such Participant or Beneficiary to the Emergency Benefit provided for
in this Section. Cash needs arising from foreseeable events such as the purchase
of a house or education expenses for children shall not be considered to be the
result of an unforeseeable financial emergency. The amount of the benefits
otherwise payable under Sections 5.1, 5.2, 5.3, 5.4 or 5.5 shall thereafter be
adjusted to reflect the reduction in the Deferral Account due to the early
payment of the Emergency Benefit.

          5.7  Determination of Augmentation Retirement Benefit.   In addition
               ------------------------------------------------               
to the other benefits provided for by this Article 5, the Employer shall pay an
additional retirement benefit (the "Augmentation Retirement Benefit") to
Participants who have elected to defer a portion of their Direct Cash

                                      27
<PAGE>
 
Compensation in accordance with this Plan and who have an early or normal
retirement under the Retirement Plan.  Said benefit shall be computed as
follows:

               (a)  The Participant's early or normal retirement benefit, as the
     case may be, shall be computed in accordance with the Retirement Plan, but
     the Direct Cash Compensation (or that portion of it otherwise taken into
     account in computing such early or normal retirement benefit) deferred in
     accordance with Article 4 above shall be included in the Participant's
     earnings for purposes of said computation.

               (b)  The Participant's actual early or normal retirement benefit
     under the Retirement Plan shall be computed.

               (c)  The amount determined in subparagraph (b) shall be
     subtracted from that determined in subparagraph (a), and the difference
     shall be the Participant's Augmentation Retirement Benefit.

The Augmentation Retirement Benefit shall be payable during the same period and
at the same intervals as the Participant's normal or early retirement benefit
under the Retirement Plan, and, to the extent possible and practical, shall be
paid along with said early or normal retirement benefit.  A Participant who is
not entitled to a benefit under the Retirement Plan shall not be entitled to any
benefit under this Article 5.

          5.8  Discounted Cash Out Election.
               ---------------------------- 

               (a)  During the course of any Plan Year prior to the date on
     which a Participant ceases employment with the Company, the Participant may
     make one election to receive all or part of the Participant's Deferral
     Account(s) and a pro rata portion of any related Cost of Living Escalator
     account(s) in a single lump-sum payment that shall be paid within fifteen
     (15) days after the end of the month in 

                                      28
<PAGE>
 
     which the Participant files a written election to receive a discounted 
     lump-sum payment pursuant to this Section 5.8(a). Interest on the amount
     elected to be withdrawn from such Deferral Accounts shall cease to accrue
     at the end of the month in which the Discounted Cash Out Election is made.
     The requirements for a valid Discounted Cash Out Election and the manner of
     determining the amount to be paid to a Participant who makes a pre-
     retirement Discounted Cash Out Election are as follows:

                    (i)   The Discounted Cash Out Election must be for an amount
          of $200,000 or greater, unless a Participant has a Deferral Account
          for a Benefit Unit worth less than $200,000 at the time of the
          Discounted Cash Out Election in which case the amount of the
          Discounted Cash Out Election may be equal to 100% of the Deferral
          Account and any related Cost of Living Escalator account for the
          Benefit Unit in question.

                   (ii)   The amount available for the Discounted Cash Out
          Election shall be determined by establishing the value of the
          Participant's Deferral Account for the Benefit Unit (including the
          rate of interest to be credited pursuant to Section 4.3) as if the
          Participant ceased employment with the Company on the last day of the
          month during which the Participant executes a written Discounted Cash
          Out Election.

                   (iii)  If a Participant elects to receive his entire
          Deferral Account for a Benefit Unit via a Discounted Cash Out
          Election, the Participant's Deferral Account for the Benefit Unit and
          any related Cost of Living Escalator account shall be deemed fully
          distributed to the Participant.  The amount, however, actually
          distributed to the Participant shall be the amount of the Deferral
          Account for the Benefit Unit and any 

                                      29
<PAGE>
 
          related Cost of Living Escalator account less a penalty equal to six
          percent (6%) of the amount otherwise distributable.

                    (iv)   If a Participant elects to receive $200,000 or some
          higher dollar amount of his Deferral Account and a pro rata portion of
          any related Cost of Living Escalator account, the amount elected shall
          be deemed fully distributed to the Participant.  The amount, however,
          actually distributed to the Participant shall be the elected amount
          less a penalty equal to six percent (6%) of the elected amount.

               (b)   During the course of any Plan Year following a
     Participant's Early or Normal Retirement date, the Participant or the
     Beneficiary may make up to two elections to receive all or part of the
     Participant's Deferral Account(s) and a pro rata portion of any related
     Cost of Living Escalator account(s) in single lump-sum payments that shall
     be paid within fifteen (15) days after the end of the month in which the
     Participant or Beneficiary files a written election to receive a discounted
     lump-sum payment pursuant to this Section 5.8(b). Interest on the amount
     elected to be withdrawn from such Deferral Accounts shall cease to accrue
     at the end of the month in which the Discounted Cash Out Election is made.
     The requirements for a valid Discounted Cash Out Election and the manner of
     determining the amount to be paid to a Participant or Beneficiary who makes
     a post-retirement Discounted Cash Out Election are as follows:

                    (i)   The Discounted Cash Out Election must be for an amount
          of $200,000 or greater, unless a Participant or Beneficiary has a
          Deferral Account for a Benefit Unit worth less than $200,000 at the
          time of the Discounted Cash Out Election in which case the amount of
          the Discounted Cash Out Election may be equal to 100% of the Deferral
          Account and any related Cost of Living Escalator account for the
          Benefit Unit in question.

                                      30
<PAGE>
 
                    (ii)   If a Participant or Beneficiary elects to receive his
          entire Deferral Account for a Benefit Unit via a Discounted Cash Out
          Election, the Participant's or Beneficiary's Deferral Account for the
          Benefit Unit and any related Cost of Living Escalator account shall be
          deemed fully distributed to the Participant or Beneficiary.  The
          amount, however, actually distributed to the electing Participant or
          Beneficiary shall be the amount of the Deferral Account for the
          Benefit Unit and any related Cost of Living Escalator account less a
          penalty equal to six percent (6%) of the amount otherwise
          distributable.

                    (iii)  If a Participant or Beneficiary elects to receive
          $200,000 or some higher dollar amount of his Deferral Account and a
          pro rata portion of any related Cost of Living Escalator account, the
          amount elected shall be deemed fully distributed to the Participant or
          Beneficiary.  The amount, however, actually distributed to the
          Participant or Beneficiary shall be the elected amount less a penalty
          equal to six percent (6%) of the elected amount.

                    (iv)   If a Participant or Beneficiary makes a Discounted
          Cash Out Election(s) or receives payment(s) of an Emergency Benefit
          and a portion of a Deferral Account for a Benefit Unit remains unpaid,
          future monthly benefit payments shall be reduced to reflect the
          withdrawal of part of the Deferral Account and there shall be no
          reduction in the previously scheduled number of monthly benefit
          payments.

          5.9  Small Benefit.  Notwithstanding anything herein to the contrary,
               -------------                                                   
in the event the total amount of a Deferral Account allocable to a Participant
or a Beneficiary who is qualified to receive Early Retirement or Normal
Retirement Benefits is $50,000 or less, the Company, in its sole 

                                      31
<PAGE>
 
discretion, may elect to distribute any such amount in a lump sum. If a Cost of
Living Escalator was elected for any Deferral Account which the Company elects
to distribute on a lump sum basis pursuant to the previous sentence, the value
of the Deferral Account for such Cost of Living Escalator as of the date of
payment of said lump sum shall also be paid to the Participant or Beneficiary in
one lump sum. For purposes of the previous sentence, "the value of the Deferral
Account for such Cost of Living Escalator as of the date of payment of said lump
sum" shall equal the amount contributed to the Plan on account of the Cost of
Living Escalator plus interest credited thereon in the same manner and at the
same annual rate as interest is credited on the Deferral Account for the
underlying Benefit Unit pursuant to Section 4.3 of the Plan.

          5.10 Withholding; Unemployment Taxes.  To the extent required by the
               -------------------------------                                
law in effect at the time payments are made, the Employer shall withhold from
payments made hereunder the minimum taxes required to be withheld by the federal
or any state or local government.

                                   ARTICLE 6
                            BENEFICIARY DESIGNATION

          Each Participant shall have the right, at any time, to designate any
person or persons as Beneficiary or Beneficiaries to whom payment under this
Plan shall be made in the event of Participant's death prior to complete
distribution to Participant of the benefits due under the Plan.  Each
Beneficiary designation shall become effective only when filed in writing with
the Committee during the Participant's lifetime on a form prescribed by the
Committee.

          The filing of a new Beneficiary designation form will cancel all
Beneficiary designations previously filed.  Any finalized divorce or marriage
(other than a common law marriage) of a Participant subsequent to the date of
filing of a Beneficiary designation form shall revoke such designation 

                                      32
<PAGE>
 
unless in the case of divorce the previous spouse or a trust for said previous
spouse was not designated as Beneficiary and unless in the case of marriage the
Participant's new spouse or a trust for said new spouse had previously been
designated as Beneficiary.

          If a Participant fails to designate a Beneficiary as provided above,
or if his Beneficiary is revoked by marriage, divorce, or otherwise without
execution of a new designation, or if all designated Beneficiaries predecease
the Participant or die prior to complete distribution of the Participant's
benefits, then the Committee shall direct the distribution of such benefits to
the Participant's estate.
 
                                   ARTICLE 7
                        AMENDMENT OR TERMINATION OF PLAN

          The Chairman and Chief Executive Officer of the Company may amend the
Plan; provided, however, that (i) no such amendment shall be effective to
decrease the benefits accrued by any Participant or Beneficiary of a deceased
Participant (including, but not limited to, the rate of interest credited to the
Deferral Accounts) prior to the Plan Year commencing after the date of such
amendment; (ii) Section 4.3(a) may not be amended; (iii) the definition of
Declared Rate may not be amended; and (iv) the other substantive provisions of
the Plan related to the calculation of benefits or the manner or timing of
payments to be made under the Plan shall not be amended so as to prejudice the
rights of any Participant or Beneficiary of a deceased Participant.

          Notwithstanding any terms herein to the contrary, the Company may not
terminate the Plan.  The Company shall not have any obligation to, but may, in
its discretion, allow additional deferrals into this Plan.

                                   ARTICLE 8
                                 MISCELLANEOUS

                                      33
<PAGE>
 
          8.1  Unsecured General Creditor.  The Company intends to establish and
               --------------------------                                       
fund the Avery Dennison Corporation Executive Compensation Trust ("Rabbi
Trust").  The assets of the Rabbi Trust shall be subject to the claims of the
Company's creditors.  To the extent any benefits provided under the Plan are
actually paid from the Rabbi Trust, the Employer shall have no further
obligation with respect thereto, but to the extent not so paid, such benefits
shall remain the obligation of, and shall be paid by, the Employer.
Participants and their Beneficiaries, heirs, successors, and assigns shall have
no legal or equitable rights, interest, or claims in any specific property or
assets of Employer, , nor shall they be beneficiaries of, or have any rights,
claims, or interests in any life insurance policies, annuity contracts, or the
proceeds therefrom owned or which may be acquired by Employer ("Policies").
Apart from the Rabbi Trust, such Policies or other assets of Employer shall not
be held under any trust for the benefit of Participants, their Beneficiaries,
heirs, successors, or assigns, or held in any way as collateral security for the
fulfilling of the obligations of Employer under this Plan.  Any and all of the
Employer's assets and Policies shall be, and remain, the general, unpledged,
unrestricted assets of Employer.  Employer's obligation under the Plan shall be
merely that of an unfunded and unsecured promise of Employer to pay money in the
future.

          8.2  Obligations to Employer.  If a Participant becomes entitled to a
               -----------------------                                         
distribution of benefits under the Plan, and if at such time the Participant has
outstanding any debt, obligations, or other liability representing an amount
owing to the Employer, then the Employer may offset such amount owed to it
against the amount of benefits otherwise distributable.  Such determination
shall be made by the Committee.

          8.3  Nonassignability.  Neither a Participant nor any other person
               ----------------                                             
shall have any right to commute, sell, assign, transfer, pledge, anticipate,
mortgage or otherwise encumber, hypothecate or convey in advance of actual
receipt the amounts, if any, payable, hereunder, or any part thereof, or
interest therein which are, and all rights to which are, 

                                      34
<PAGE>
 
expressly declared to be unassignable and non-transferable. No part of the
amounts payable shall, prior to actual payment, be subject to seizure or
sequestration for the payment of any debts, judgments, alimony or separate
maintenance owed by a Participant or any other person, nor be transferable by
operation of law in the event of a Participant's or any other person's
bankruptcy or insolvency.

          8.4  Employment Not Guaranteed.  Nothing contained in this Plan nor
               -------------------------                                     
any action taken hereunder shall be construed as a contract of employment or as
giving any Employee any right to be retained in the employ of the Company.

          8.5  Protective Provisions.  Each Participant shall cooperate with the
               ---------------------                                            
Employer by furnishing any and all information requested by the Employer in
order to facilitate the payment of benefits hereunder, taking such physical
examinations as the Employer may deem necessary and taking such other relevant
action as may be requested by the Employer.  If a Participant refuses so to
cooperate, the Employer shall have no further obligation to the Participant
under the Plan, other than payment to such Participant of the cumulative
reductions in Direct Cash Compensation theretofore made pursuant to this Plan.
If a Participant commits suicide during the two (2) year period beginning on the
later of (a) the date of adoption of this Plan or (b) the first day of the first
Plan Year of such Participant's participation in the Plan, or if the Participant
makes any material misstatement of information or nondisclosure of medical
history, then no benefits will be payable hereunder to such Participant or his
Beneficiary, other than payment to such Participant of the cumulative reductions
in Direct Cash Compensation theretofore made pursuant to this Plan, provided,
that in the Employer's sole discretion, benefits may be payable in an amount
reduced to compensate the Employer for any loss, cost, damage or expense
suffered or incurred by the Employer as a result in any way of misstatement or
nondisclosure.

                                      35
<PAGE>
 
          8.6  Gender, Singular & Plural.  All pronouns and any variations
               -------------------------                                  
thereof shall be deemed to refer to the masculine, feminine, or neuter, as the
identity of the person or persons may require.  As the context may require, the
singular may be read as the plural and the plural as the singular.

          8.7  Captions.  The captions of the articles, sections, and paragraphs
               --------                                                         
of this Plan are for convenience only and shall not control or affect the
meaning or construction of any of its provisions.

          8.8  Validity.  In the event any provision of this Plan is held
               --------                                                  
invalid, void, or unenforceable, the same shall not affect, in any respect
whatsoever, the validity of any other provision of this Plan.

          8.9  Notice.  Any notice or filing required or permitted to be given
               ------                                                         
to the Committee under the Plan shall be sufficient if in writing and hand
delivered, or sent by registered or certified mail, to the principal office of
the Employer, directed to the attention of the President of the Employer.  Such
notice shall be deemed given as to the date of delivery or, if delivery is made
by mail, as of the date shown on the postmark on the receipt for registration or
certification.

          8.10 Applicable Law. This Plan shall be governed and construed in
               --------------                  
accordance with the laws of the State of California.


                                      36

<PAGE>
 
                                                                 EXHIBIT 10.15.1

                                AMENDMENT NO. 1
                     TO THE AVERY INTERNATIONAL CORPORATION
               1988 STOCK OPTION PLAN FOR NON-EMPLOYEE DIRECTORS


WHEREAS, Paragraph 10 of the Avery International Corporation 1988 Stock Option
Plan for Non-Employee Directors (the "Plan") provides that the Plan may be
amended by the stockholders of Avery Dennison Corporation (the "Company"); and

WHEREAS, the Board of Directors of the Company has determined that it is
advisable to amend the Plan in certain respects and to submit this amendment to
the Company's stockholders for approval.

NOW, THEREFORE, subject to such stockholder approval, the Plan is hereby amended
effective as of December 1, 1994 in the following respects:

1.   The name of the Plan shall be changed to the "Avery Dennison Corporation
     1988 Stock Option Plan for Non-Employee Directors."

2.   The second sentence of the first paragraph of Paragraph 4 is hereby deleted
     in its entirety and the following is inserted in lieu thereof:

     "Commencing with the regular meeting of the Board in December 1994, during
     the term of the Plan each then current, non-employee director ("Optionee")
     shall automatically be granted, on the date of each regular December
     meeting of the Board, an Option for 2,000 shares (subject to adjustment as
     provided in Paragraph 8), except that any director retiring from the Board
     as of the Annual Meeting of Stockholders on April 27, 1995 shall not be
     entitled to receive any such grant of Options."

3.   The first sentence of Paragraph 5(b) is hereby deleted in its entirety and
     the following is inserted in lieu thereof:

          "(b)  Options shall become exercisable in installments of 50% of the
     number of shares initially granted, commencing on the first anniversary of
     the grant date, such installments to be cumulative; provided, however, that
     all Options owned by a director which are unexercisable on the date of such
     director's Retirement at or after age seventy-two shall become fully
     exercisable on that date."

4.   Paragraph 5(f) is hereby deleted in its entirety and the following is
     inserted in lieu thereof:

          "(f)  In the event of the death of a director or former director to
     whom an Option has been granted under the Plan, the Option theretofore
     granted to him (unless the Option shall have been previously terminated
     pursuant to the provisions of Paragraph 5(d) or 5(e)) may be exercised by a
     person properly designated by the Optionee, including his spouse or heirs
     at law, to exercise such Optionee's rights under this Plan (a
     "Beneficiary") at any time within twelve months of the date of the
     Optionee's death, but not after the expiration of the Option, to the extent
     of the number of shares exercisable by the Optionee at the date of his
     death; otherwise the Option shall expire at the end of such twelve-month
     period.  Designation, revocation and redesignation of Beneficiaries must be
     made in writing in accordance with

                                       1
<PAGE>
 
     rules established by the Board and shall be effective upon delivery to the
     Board."

5.   The first sentence of Paragraph 7 is hereby deleted in its entirety and the
     following is inserted in lieu thereof:

          "No Option granted under the Plan shall be transferable otherwise than
     by will or by the laws of descent and distribution, or to a Beneficiary,
     and an Option may be exercised, during the lifetime of the holder thereof,
     only by him."

6.   The first sentence of Paragraph 10 is hereby deleted in its entirety and
     the following is inserted in lieu thereof:

     "Unless the Plan shall theretofore have been terminated as hereinafter
     provided, the Plan shall terminate on, and no awards of Options shall be
     made after, January 31, 2007; provided, however, that such termination
     shall have no effect on Options granted prior thereto."

7.   Exhibit A is hereby deleted in its entirety and the attached Exhibit A is
     inserted in lieu thereof.

                                       2
<PAGE>
 
                                   EXHIBIT A
                                   ---------

                           AVERY DENNISON CORPORATION
                           --------------------------
                  NON-EMPLOYEE DIRECTOR STOCK OPTION AGREEMENT
                  --------------------------------------------


THIS AGREEMENT, dated ____________________________, is made by and between Avery
Dennison Corporation, a Delaware corporation, hereinafter referred to as the
"Company," and *, a non-employee director of Company, hereinafter referred to as
"Optionee".

WHEREAS, Company wishes to afford Optionee the opportunity to purchase shares of
its $1.00 par value common stock under the terms of the 1988 Stock Option Plan
for Non-Employee Directors of Avery Dennison Corporation; (hereinafter referred
to as the "Plan") and

WHEREAS, The Company's Board of Directors (hereinafter referred to as the
"Board"), appointed to administer said Plan, has determined that it would be to
the advantage and best interest of Company and its stockholders to grant the
Option provided for herein to Optionee as an inducement to provide services as a
Director of the Company and as an incentive for increased efforts during such
service.  The Board has advised Company of its determination and instructed the
undersigned officers to issue said Option, which is a Non-Qualified Stock
Option, as required under the Plan;

NOW, THEREFORE, in consideration of the mutual covenants herein contained and
other good and valuable consideration, the receipt of which is hereby
acknowledged, Company and Optionee do hereby agree as follows:

                                   ARTICLE I
                                   ---------

                                  DEFINITIONS
                                  -----------

Whenever the following terms are used in this Agreement they shall have the
meaning specified below unless the context clearly indicates to the contrary.

1.1  Agreement
     ---------

     "Agreement" shall mean this Non-Employee Director Stock Option Agreement.

1.2  Change of Control
     -----------------

     "Change of Control" shall mean a change in control of the Company of a
     nature that would be required to be reported in response to Item 5(f) of
     Schedule 14A, Regulation 240.14a-101, promulgated under the Securities
     Exchange Act of 1934 as in effect on the date of this Agreement or, if Item
     5(f) is no longer in effect, any regulation issued by the Securities and
     Exchange Commission pursuant to the Securities Exchange Act of 1934 which
     serves similar purposes; provided that, without limitation, a Change of
     Control shall be deemed to have occurred if and when:

* Refer to attached Notice.

                                       3
<PAGE>
 
     (a)  Any "person" (as such term is used in Sections 13(d) and 14(d)(2) of
          the Securities Exchange Act of 1934) is or becomes a beneficial owner,
          directly or indirectly, of securities of the Company representing
          fifty percent (50%) or more of the combined voting power of the
          Company's then outstanding securities, or

     (b)  Individuals who were members of the Board of Directors of the Company
          immediately prior to a meeting of the shareholders of the Company
          involving a contest or the election of the directors shall not
          constitute a majority of the Board of Directors following such
          election.

1.3  Option
     ------

     "Option" shall mean this option to purchase common stock of the Company
     granted under the Agreement.

1.4  Optionee
     --------

     "Optionee" shall mean a non-employee Director eligible under the terms of
     the Plan.

1.5  Plan
     ----

     The "Plan" shall mean The 1988 Stock Option Plan for Non-Employee Directors
     of Avery Dennison Corporation.

1.6  Pronouns
     --------

     The masculine pronoun shall include the feminine and neuter, and the
     singular, and the plural, where the context so indicates.

1.7  Secretary
     ---------

     "Secretary" shall mean the Secretary of the Company.

1.8  Termination
     -----------

     "Termination" shall mean the time when the Optionee ceases to be a Director
     of the Company for any reason, including, but not limited to, a termination
     by resignation, removal, death, retirement, or failure to be elected.

1.9  Beneficiary
     -----------

     "Beneficiary" shall mean a person properly designated by the Optionee,
     including his/her spouse or heirs at law, to exercise such Optionee's
     rights under the Plan.  Designation, revocation and redesignation of
     Beneficiaries must be made in writing in accordance with rules established
     by the Committee and shall be effective upon delivery to the Committee.

                                       4
<PAGE>
 
                                   ARTICLE II
                                   ----------

                                GRANT OF OPTION
                                ---------------

2.1  Grant of Option
     ---------------

     In consideration of Optionee's agreement to provide services as a director
     of the Company and for other good and valuable consideration, on the date
     hereof the Company irrevocably grants to Optionee the option to purchase
     any part or all of an aggregate of __________ shares of its $1.00 par value
     common stock upon the terms and conditions set forth in this Agreement.
     Such Option is granted pursuant to the Plan and shall also be subject to
     the terms and conditions set forth in the Plan which is incorporated herein
     by reference.

2.2  Purchase Price
     --------------

     The purchase price of the shares of stock covered by the Option shall be
     __________________ dollars ($__________) per share without commission or
     other charge.

2.3  Consideration to Company
     ------------------------

     In consideration of the granting of this Option by the Company, the
     Optionee agrees to render services as a Director to the Company, for a
     period of at least one (1) year from the date this Option is granted.
     Nothing in this Agreement or in the Plan shall confer upon the Optionee any
     right to continue as a Director of the Company, nor shall it interfere with
     or restrict in any way, other than the loss of rights as provided in
     Article III of this Agreement, the right of the Optionee voluntarily to
     resign as a Director of the Company.

2.4  Adjustments in Option
     ---------------------

     In the event that the outstanding shares of the stock subject to the Option
     are changed into or exchanged for a different number or kind of shares of
     the Company or other securities of the Company by reason of merger,
     consolidation, recapitalization, reclassification, stock split-up, stock
     dividend, or combination of shares, the Board shall make an appropriate and
     equitable adjustment in the number and kind of shares as to which the
     Option, or portions thereof then unexercised, shall be exercisable.  Such
     adjustment shall be made with the intent that after the change or exchange
     of shares, the Optionee's proportionate interest shall be maintained as
     before the occurrence of such event.  Such adjustment in the Option may
     include a necessary corresponding adjustment in the option price per share,
     but shall be made without change in the total price applicable to the
     unexercised portion of the Option (except for any change in the aggregate
     price resulting from rounding-off of share quantities or prices).

                                       5
<PAGE>
 
                                  ARTICLE III
                                  -----------

                            PERIOD OF EXERCISABILITY
                            ------------------------

3.1  Commencement of Exercisability
     ------------------------------

     (a)  The Option shall become exercisable in two cumulative installments as
          follows:

          (i)  The first installment shall consist of fifty percent (50%) of the
               shares covered by the Option and shall become exercisable on the
               first anniversary of the date the Option was granted.

          (ii) The second installment shall consist of an additional fifty
               percent (50%) of the shares covered by the Option and shall
               become exercisable on the second anniversary of the date the
               Option was granted.

          The installments provided for in this Subsection (a) are cumulative.
          Each installment which becomes exercisable shall remain exercisable
          during the term of the Option, subject to Sections 3.3 and 3.4.

     (b)  No portion of the Option which is an unexercisable installment under
          Subsection (a) above at Termination shall thereafter become
          exercisable.

     (c)  Notwithstanding Subsection 3.1(a) above, upon a Change of Control, all
          Option installments not yet exercisable shall become immediately
          exercisable.

     (d)  Notwithstanding Subsection 3.1(a) above, when the Optionee, who is a
          director, reaches his seventy-second birthday, all Option installments
          not yet exercisable shall become immediately exercisable.

3.2  Term of Option
     --------------

     The Option will expire and will not, under any condition, be exercisable
     after the tenth (10th) anniversary of the date the Option was granted.
     Such date shall be the Option's Expiration Date.

3.3  Exercise of Option after Termination
     ------------------------------------

     This Option is exercisable by the Optionee only while he is a Director of
     the Company, subject to the following exceptions:

     (a)  If the Optionee dies while the Option is exercisable under the terms
          of this Agreement, the Optionee's Beneficiary may exercise such
          rights, subject to the limitation in Subsection 3.1(b).  The Option
          must be exercised within twelve (12) months after the Optionee's
          death, but not later than the Option's Expiration Date.

                                       6
<PAGE>
 
     (b)  If the Optionee ceases to be a Director due to his retirement, the
          Optionee may exercise the Option, subject to the limitation in
          Subsection 3.1(b), within twenty-four (24) months after Termination,
          but not later than the Option's Expiration Date.

     (c)  If the Optionee ceases to be a Director other than for the reasons set
          forth in Subsections (a) or (b) above, the Optionee may exercise the
          Option, subject to the limitations of Subsection 3.1(b), within three
          (3) months after Termination, but not later than the Option's
          Expiration Date.

3.4  Exercise of Option Upon Merger or Consolidation
     -----------------------------------------------

     (a)  Notwithstanding Section 3.3, the Option may not be exercised to any
          extent by anyone after the effective date of either the merger or
          consolidation of the Company into another corporation, the exchange of
          all or substantially all of the assets of the Company for the
          securities of another corporation, the acquisition by another
          corporation of 80% or more of the Company's then outstanding voting
          stock, or the liquidation or dissolution of the Company.  At least
          twenty (20) days prior to the effective date of such merger,
          consolidation, exchange, acquisition, liquidation, or dissolution, the
          Company shall give the Optionee notice of such event if the Option has
          then neither been fully exercised nor become unexercisable.

     (b)  In the event of such merger, consolidation, exchange, acquisition,
          liquidation, or dissolution, then for a period of ten (10) days prior
          to the effective date of such event, the Option shall be exercisable
          as to all shares covered hereby, notwithstanding that the Option may
          not yet have become fully exercisable under Subsection 3.1(a).

                                   ARTICLE IV
                                   ----------

                              EXERCISE OF OPTIONS
                              -------------------

4.1  Partial Exercise
     ----------------

     Any exercisable portion of the Option or the entire Option, if then wholly
     exercisable, may be exercised in whole or in part at any time prior to the
     time when the Option or portion thereof becomes unexercisable under Section
     3.2.  Each partial exercise shall be for not less than one hundred (100)
     shares (or a smaller number, if it is the maximum number which may be
     exercised under Section 3.1), and shall be for whole shares only.

4.2  Manner of Exercise
     ------------------

     The Option, or any exercisable portion thereof, may be exercised solely by
     delivering to the Secretary or his office all of the following:

     (a)  A written notice, complying with the applicable rules established by
          the Board, stating that the Option or portion is thereby exercised.
          The notice shall be signed by the Optionee or the other person then
          entitled to exercise the Option;

                                       7
<PAGE>
 
     (b)  Full payment (in cash or by cashier's check) for the shares with
          respect to which the Option or portion is exercised.  Payment may be
          made by surrendering Company common stock owned by the Optionee, with
          a fair market value (as defined in Paragraph 5(c) of the Plan) on the
          date the Option is exercised equal to the aggregate purchase price of
          the shares with respect to which the Option, or portion thereof, is
          exercised; and

     (c)  In the event the Option or portion thereof shall be exercised by any
          person or persons other than the Optionee, appropriate proof of the
          right of such person or persons to exercise the Option.

4.3  Conditions to Issuance of Stock Certificates
     --------------------------------------------

     The shares of stock deliverable upon the exercise of the Option, or any
     part thereof, may be either previously authorized but unissued shares or
     issued shares which have then been reacquired by the Company.  Such shares
     shall be fully paid and non-assessable.  The Company shall not be required
     to issue or deliver any certificate or certificates for shares of stock
     purchased upon the exercise of the Option or part thereof prior to
     fulfillment of all of the following conditions:

     (a)  The admission of such shares to listing on all stock exchanges on
          which such class of stock is then listed;

     (b)  The completion of any registration or other qualification of such
          shares under any state or federal law, or under rulings or regulations
          of the Securities and Exchange Commission or any other governmental
          regulatory body which the Board shall, in its absolute discretion,
          deem necessary or advisable;

     (c)  The obtaining of any approval or other clearance from any state or
          federal governmental agency which the Board shall, in its absolute
          discretion, determine to be necessary or advisable;

     (d)  The lapse of such reasonable period of time following the exercise of
          the Option as the Board may from time to time establish for reasons of
          administrative convenience; and

     (e)  The receipt by the Company of full payment for such shares.

4.4  Rights as Stockholders
     ----------------------

     The holder of the Option shall not be, nor have any of the rights or
     privileges of, a stockholder of the Company in respect of any shares
     purchasable upon the exercise of any part of the Option unless and until
     certificates representing such shares shall have been issued  by the
     Company to such holder.

                                       8
<PAGE>
 
                                   ARTICLE V
                                   ---------

                                 MISCELLANEOUS
                                 -------------

5.1  Administration
     --------------

     The Board shall have the power to interpret the Plan and this Agreement and
     to adopt such rules for the administration, interpretation and application
     of the Plan as are consistent therewith and to interpret or revoke any such
     rules.  All actions taken and all interpretations and determinations made
     by the Board in good faith shall be final and binding upon the Optionee,
     the Company and all other interested persons.  No member of the Board shall
     be personally liable for any action, determination or interpretation made
     in good faith with respect to the Plan or the Option.

5.2  Option Not Transferable
     -----------------------

     Neither the Option nor any interest or right therein or part thereof may be
     sold, pledged, assigned or transferred in any manner other than by will or
     by the applicable laws of descent and distribution.  The Option shall be
     exercised during the Optionee's lifetime only by the Optionee, or his
     guardian or legal representative.

5.3  Notices
     -------

     Any notice to be given under the terms of this Agreement to the Company
     shall be addressed to the Company in care of its Secretary and any notice
     to be given to the Optionee shall be addressed to him at the address given
     beneath his signature hereto.  By a notice given pursuant to this Section,
     either party may hereafter designate a different address for notices to be
     given to him.  Any notice which is required to be given to Optionee shall,
     if Optionee is then deceased, be given to Optionee's personal
     representative if such representative has previously informed the Company
     of his status and address by written notice under this Section.  Any notice
     shall have been deemed duly given when enclosed in a properly sealed
     envelope or wrapper addressed as aforesaid, deposited (with postage
     prepaid) in a post office or branch post office regularly maintained by the
     United States Postal Service.

5.4  Adoption by the Board, Approval by Stockholders and Receipt of Interpretive
     ---------------------------------------------------------------------------
     Letter
     ------

     The Plan was approved and adopted by the Board on January 28, 1988 and
     approved by the Company's stockholders on March 31, 1988.  The Company
     received an interpretive letter dated April 22, 1988 from the Securities
     and Exchange Commission to the effect that the Plan meets the requirements
     of Rule 16b-3 of the Securities Exchange Act of 1934 and that non-employee
     directors receiving Options under the Plan are disinterested persons within
     the meaning of Rule 16b-3 for the purpose of administering certain
     compensation plans of the Company.

5.5  Titles
     ------

     Titles are provided herein for convenience only and are not to serve as a
     basis for interpretation or construction of this Agreement.

                                       9
<PAGE>
 
5.6  Construction
     ------------

     This Agreement shall be administered and interpreted under the laws of the
     State of California.

IN WITNESS WHEREOF, this Agreement has been executed and delivered by the
parties hereto.


                                                      AVERY DENNISON CORPORATION


                                       By______________________________________*
                                            Chairman and Chief Executive Officer


                                       By______________________________________*
                                                                       Secretary
                                                                               
_______________________________*
  Optionee


Address:       _______________________*
-------                                

               _______________________*

               _______________________*

               _______________________*



* Refer to attached Notice.

                                       10

<PAGE>
 
                                                                 EXHIBIT 10.15.2


                           AVERY DENNISON CORPORATION
                           --------------------------
                  NON-EMPLOYEE DIRECTOR STOCK OPTION AGREEMENT
                  --------------------------------------------


THIS AGREEMENT, dated ____________________________, is made by and between Avery
Dennison Corporation, a Delaware corporation, hereinafter referred to as the
"Company," and *, a non-employee director of Company, hereinafter referred to as
"Optionee".

WHEREAS, Company wishes to afford Optionee the opportunity to purchase shares of
its $1.00 par value common stock under the terms of the 1988 Stock Option Plan
for Non-Employee Directors of Avery Dennison Corporation; (hereinafter referred
to as the "Plan") and

WHEREAS, The Company's Board of Directors (hereinafter referred to as the
"Board"), appointed to administer said Plan, has determined that it would be to
the advantage and best interest of Company and its stockholders to grant the
Option provided for herein to Optionee as an inducement to provide services as a
Director of the Company and as an incentive for increased efforts during such
service.  The Board has advised Company of its determination and instructed the
undersigned officers to issue said Option, which is a Non-Qualified Stock
Option, as required under the Plan;

NOW, THEREFORE, in consideration of the mutual covenants herein contained and
other good and valuable consideration, the receipt of which is hereby
acknowledged, Company and Optionee do hereby agree as follows:

                                   ARTICLE I
                                   ---------

                                  DEFINITIONS
                                  -----------

Whenever the following terms are used in this Agreement they shall have the
meaning specified below unless the context clearly indicates to the contrary.

1.1  Agreement
     ---------

     "Agreement" shall mean this Non-Employee Director Stock Option Agreement.

1.2  Change of Control
     -----------------

     "Change of Control" shall mean a change in control of the Company of a
     nature that would be required to be reported in response to Item 5(f) of
     Schedule 14A, Regulation 240.14a-101, promulgated under the Securities
     Exchange Act of 1934 as in effect on the date of this Agreement or, if Item
     5(f) is no longer in effect, any regulation issued by the Securities and
     Exchange Commission pursuant to the Securities Exchange Act of 1934 which
     serves similar purposes; provided that, without limitation, a Change of
     Control shall be deemed to have occurred if and when:

* Refer to attached Notice.

                                      -1-
<PAGE>
 
     (a)  Any "person" (as such term is used in Sections 13(d) and 14(d)(2) of
          the Securities Exchange Act of 1934) is or becomes a beneficial owner,
          directly or indirectly, of securities of the Company representing
          fifty percent (50%) or more of the combined voting power of the
          Company's then outstanding securities, or

     (b)  Individuals who were members of the Board of Directors of the Company
          immediately prior to a meeting of the shareholders of the Company
          involving a contest or the election of the directors shall not
          constitute a majority of the Board of Directors following such
          election.

1.3  Option
     ------

     "Option" shall mean this option to purchase common stock of the Company
     granted under the Agreement.

1.4  Optionee
     --------

     "Optionee" shall mean a non-employee Director eligible under the terms of
     the Plan.

1.5  Plan
     ----

     The "Plan" shall mean The 1988 Stock Option Plan for Non-Employee Directors
     of Avery Dennison Corporation.

1.6  Pronouns
     --------

     The masculine pronoun shall include the feminine and neuter, and the
     singular, and the plural, where the context so indicates.

1.7  Secretary
     ---------

     "Secretary" shall mean the Secretary of the Company.

1.8  Termination
     -----------

     "Termination" shall mean the time when the Optionee ceases to be a Director
     of the Company for any reason, including, but not limited to, a termination
     by resignation, removal, death, retirement, or failure to be elected.

1.9  Beneficiary
     -----------

     "Beneficiary" shall mean a person properly designated by the Optionee,
     including his/her spouse or heirs at law, to exercise such Optionee's
     rights under the Plan.  Designation, revocation and redesignation of
     Beneficiaries must be made in writing in accordance with rules established
     by the Committee and shall be effective upon delivery to the Committee.

                                      -2-
<PAGE>
 
                                   ARTICLE II
                                   ----------

                                GRANT OF OPTION
                                ---------------

2.1  Grant of Option
     ---------------

     In consideration of Optionee's agreement to provide services as a director
     of the Company and for other good and valuable consideration, on the date
     hereof the Company irrevocably grants to Optionee the option to purchase
     any part or all of an aggregate of __________ shares of its $1.00 par value
     common stock upon the terms and conditions set forth in this Agreement.
     Such Option is granted pursuant to the Plan and shall also be subject to
     the terms and conditions set forth in the Plan which is incorporated herein
     by reference.

2.2  Purchase Price
     --------------

     The purchase price of the shares of stock covered by the Option shall be
     __________________ dollars ($__________) per share without commission or
     other charge.

2.3  Consideration to Company
     ------------------------

     In consideration of the granting of this Option by the Company, the
     Optionee agrees to render services as a Director to the Company, for a
     period of at least one (1) year from the date this Option is granted.
     Nothing in this Agreement or in the Plan shall confer upon the Optionee any
     right to continue as a Director of the Company, nor shall it interfere with
     or restrict in any way, other than the loss of rights as provided in
     Article III of this Agreement, the right of the Optionee voluntarily to
     resign as a Director of the Company.

2.4  Adjustments in Option
     ---------------------

     In the event that the outstanding shares of the stock subject to the Option
     are changed into or exchanged for a different number or kind of shares of
     the Company or other securities of the Company by reason of merger,
     consolidation, recapitalization, reclassification, stock split-up, stock
     dividend, or combination of shares, the Board shall make an appropriate and
     equitable adjustment in the number and kind of shares as to which the
     Option, or portions thereof then unexercised, shall be exercisable.  Such
     adjustment shall be made with the intent that after the change or exchange
     of shares, the Optionee's proportionate interest shall be maintained as
     before the occurrence of such event.  Such adjustment in the Option may
     include a necessary corresponding adjustment in the option price per share,
     but shall be made without change in the total price applicable to the
     unexercised portion of the Option (except for any change in the aggregate
     price resulting from rounding-off of share quantities or prices).

                                      -3-
<PAGE>
 
                                  ARTICLE III
                                  -----------

                            PERIOD OF EXERCISABILITY
                            ------------------------

3.1  Commencement of Exercisability
     ------------------------------

     (a)  The Option shall become exercisable in two cumulative installments as
          follows:

          (i)  The first installment shall consist of fifty percent (50%) of the
               shares covered by the Option and shall become exercisable on the
               first anniversary of the date the Option was granted.

          (ii) The second installment shall consist of an additional fifty
               percent (50%) of the shares covered by the Option and shall
               become exercisable on the second anniversary of the date the
               Option was granted.

          The installments provided for in this Subsection (a) are cumulative.
          Each installment which becomes exercisable shall remain exercisable
          during the term of the Option, subject to Sections 3.3 and 3.4.

     (b)  No portion of the Option which is an unexercisable installment under
          Subsection (a) above at Termination shall thereafter become
          exercisable.

     (c)  Notwithstanding Subsection 3.1(a) above, upon a Change of Control, all
          Option installments not yet exercisable shall become immediately
          exercisable.

     (d)  Notwithstanding Subsection 3.1(a) above, when the Optionee, who is a
          director, reaches his seventy-second birthday, all Option installments
          not yet exercisable shall become immediately exercisable.

3.2  Term of Option
     --------------

     The Option will expire and will not, under any condition, be exercisable
     after the tenth (10th) anniversary of the date the Option was granted.
     Such date shall be the Option's Expiration Date.

3.3  Exercise of Option after Termination
     ------------------------------------

     This Option is exercisable by the Optionee only while he is a Director of
     the Company, subject to the following exceptions:

     (a)  If the Optionee dies while the Option is exercisable under the terms
          of this Agreement, the Optionee's Beneficiary may exercise such
          rights, subject to the limitation in Subsection 3.1(b). The Option
          must be exercised within twelve (12) months after the Optionee's
          death, but not later than the Option's Expiration Date.

                                      -4-
<PAGE>
 
     (b)  If the Optionee ceases to be a Director due to his retirement, the
          Optionee may exercise the Option, subject to the limitation in
          Subsection 3.1(b), within twenty-four (24) months after Termination,
          but not later than the Option's Expiration Date.

     (c)  If the Optionee ceases to be a Director other than for the reasons set
          forth in Subsections (a) or (b) above, the Optionee may exercise the
          Option, subject to the limitations of Subsection 3.1(b), within three
          (3) months after Termination, but not later than the Option's
          Expiration Date.

3.4  Exercise of Option Upon Merger or Consolidation
     -----------------------------------------------

     (a)  Notwithstanding Section 3.3, the Option may not be exercised to any
          extent by anyone after the effective date of either the merger or
          consolidation of the Company into another corporation, the exchange of
          all or substantially all of the assets of the Company for the
          securities of another corporation, the acquisition by another
          corporation of 80% or more of the Company's then outstanding voting
          stock, or the liquidation or dissolution of the Company.  At least
          twenty (20) days prior to the effective date of such merger,
          consolidation, exchange, acquisition, liquidation, or dissolution, the
          Company shall give the Optionee notice of such event if the Option has
          then neither been fully exercised nor become unexercisable.

     (b)  In the event of such merger, consolidation, exchange, acquisition,
          liquidation, or dissolution, then for a period of ten (10) days prior
          to the effective date of such event, the Option shall be exercisable
          as to all shares covered hereby, notwithstanding that the Option may
          not yet have become fully exercisable under Subsection 3.1(a).

                                   ARTICLE IV
                                   ----------

                              EXERCISE OF OPTIONS
                              -------------------

4.1  Partial Exercise
     ----------------

     Any exercisable portion of the Option or the entire Option, if then wholly
     exercisable, may be exercised in whole or in part at any time prior to the
     time when the Option or portion thereof becomes unexercisable under Section
     3.2.  Each partial exercise shall be for not less than one hundred (100)
     shares (or a smaller number, if it is the maximum number which may be
     exercised under Section 3.1), and shall be for whole shares only.

4.2  Manner of Exercise
     ------------------

     The Option, or any exercisable portion thereof, may be exercised solely by
     delivering to the Secretary or his office all of the following:

     (a)  A written notice, complying with the applicable rules established by
          the Board, stating that the Option or portion is thereby exercised.
          The notice shall be signed by the Optionee or the other person then
          entitled to exercise the Option;

                                      -5-
<PAGE>
 
     (b)  Full payment (in cash or by cashier's check) for the shares with
          respect to which the Option or portion is exercised. Payment may be
          made by surrendering Company common stock owned by the Optionee, with
          a fair market value (as defined in Paragraph 5(c) of the Plan) on the
          date the Option is exercised equal to the aggregate purchase price of
          the shares with respect to which the Option, or portion thereof, is
          exercised; and

     (c)  In the event the Option or portion thereof shall be exercised by any
          person or persons other than the Optionee, appropriate proof of the
          right of such person or persons to exercise the Option.

4.3  Conditions to Issuance of Stock Certificates
     --------------------------------------------

     The shares of stock deliverable upon the exercise of the Option, or any
     part thereof, may be either previously authorized but unissued shares or
     issued shares which have then been reacquired by the Company.  Such shares
     shall be fully paid and non-assessable.  The Company shall not be required
     to issue or deliver any certificate or certificates for shares of stock
     purchased upon the exercise of the Option or part thereof prior to
     fulfillment of all of the following conditions:

     (a)  The admission of such shares to listing on all stock exchanges on
          which such class of stock is then listed;

     (b)  The completion of any registration or other qualification of such
          shares under any state or federal law, or under rulings or regulations
          of the Securities and Exchange Commission or any other governmental
          regulatory body which the Board shall, in its absolute discretion,
          deem necessary or advisable;

     (c)  The obtaining of any approval or other clearance from any state or
          federal governmental agency which the Board shall, in its absolute
          discretion, determine to be necessary or advisable;

     (d)  The lapse of such reasonable period of time following the exercise of
          the Option as the Board may from time to time establish for reasons of
          administrative convenience; and

     (e)  The receipt by the Company of full payment for such shares.

4.4  Rights as Stockholders
     ----------------------

     The holder of the Option shall not be, nor have any of the rights or
     privileges of, a stockholder of the Company in respect of any shares
     purchasable upon the exercise of any part of the Option unless and until
     certificates representing such shares shall have been issued  by the
     Company to such holder.

                                      -6-
<PAGE>
 
                                   ARTICLE V
                                   ---------

                                 MISCELLANEOUS
                                 -------------

5.1  Administration
     --------------

     The Board shall have the power to interpret the Plan and this Agreement and
     to adopt such rules for the administration, interpretation and application
     of the Plan as are consistent therewith and to interpret or revoke any such
     rules.  All actions taken and all interpretations and determinations made
     by the Board in good faith shall be final and binding upon the Optionee,
     the Company and all other interested persons.  No member of the Board shall
     be personally liable for any action, determination or interpretation made
     in good faith with respect to the Plan or the Option.

5.2  Option Not Transferable
     -----------------------

     Neither the Option nor any interest or right therein or part thereof may be
     sold, pledged, assigned or transferred in any manner other than by will or
     by the applicable laws of descent and distribution.  The Option shall be
     exercised during the Optionee's lifetime only by the Optionee, or his
     guardian or legal representative.

5.3  Notices
     -------

     Any notice to be given under the terms of this Agreement to the Company
     shall be addressed to the Company in care of its Secretary and any notice
     to be given to the Optionee shall be addressed to him at the address given
     beneath his signature hereto.  By a notice given pursuant to this Section,
     either party may hereafter designate a different address for notices to be
     given to him.  Any notice which is required to be given to Optionee shall,
     if Optionee is then deceased, be given to Optionee's personal
     representative if such representative has previously informed the Company
     of his status and address by written notice under this Section.  Any notice
     shall have been deemed duly given when enclosed in a properly sealed
     envelope or wrapper addressed as aforesaid, deposited (with postage
     prepaid) in a post office or branch post office regularly maintained by the
     United States Postal Service.

5.4  Adoption by the Board, Approval by Stockholders and Receipt of Interpretive
     ---------------------------------------------------------------------------
     Letter
     ------

     The Plan was approved and adopted by the Board on January 28, 1988 and
     approved by the Company's stockholders on March 31, 1988.  The Company
     received an interpretive letter dated April 22, 1988 from the Securities
     and Exchange Commission to the effect that the Plan meets the requirements
     of Rule 16b-3 of the Securities Exchange Act of 1934 and that non-employee
     directors receiving Options under the Plan are disinterested persons within
     the meaning of Rule 16b-3 for the purpose of administering certain
     compensation plans of the Company.

                                      -7-
<PAGE>
 
5.5  Titles
     ------

     Titles are provided herein for convenience only and are not to serve as a
     basis for interpretation or construction of this Agreement.

5.6  Construction
     ------------

     This Agreement shall be administered and interpreted under the laws of the
     State of California.

IN WITNESS WHEREOF, this Agreement has been executed and delivered by the
parties hereto.


                                               AVERY DENNISON CORPORATION


                                       By______________________________________*
                                            Chairman and Chief Executive Officer


                                       By______________________________________*
                                                                       Secretary
                                                                               
_______________________________*
  Optionee


Address:       _______________________*
-------                                

               _______________________*

               _______________________*

               _______________________*



* Refer to attached Notice.

                                      -8-

<PAGE>
 
                                                                  EXHIBIT 10.16

                      COMPLETE RESTATEMENT AND AMENDMENT 
                                      OF
                          AVERY DENNISON CORPORATION
                         EXECUTIVE VARIABLE DEFERRED 
                               COMPENSATION PLAN
================================================================================

 



                             December 23, 1994
<PAGE>
 
                                                            TABLE OF CONTENTS
-----------------------------------------------------------------------------
<TABLE>
<CAPTION>
                                                                         PAGE
                                                                         ----
                                                                             
<S>         <C>                                                          <C> 
ARTICLE 1:  PURPOSE                                                         1
                                                                             
ARTICLE 2:  DEFINITIONS AND CERTAIN PROVISIONS                              1
                                                                             
ARTICLE 3:  ADMINISTRATION OF THE PLAN                                      7
                                                                             
ARTICLE 4:  PARTICIPATION                                                   7
                                                                             
            4.1  ELECTION TO PARTICIPATE                                     
            4.2  EMPLOYER AUGMENTATION CONTRIBUTION                          
            4.3  DEFERRAL ACCOUNTS                                           
            4.4  VALUATION OF ACCOUNTS                                       
            4.5  STATEMENT OF ACCOUNTS                                       
                                                                             
ARTICLE 5:  BENEFITS                                                       12 

            5.1    RETIREMENT BENEFIT
            5.2    EARLY PAYMENT BENEFIT
            5.3    DISABILITY
            5.4    TERMINATION BENEFIT
            5.5    SURVIVOR BENEFITS
            5.6    EMERGENCY BENEFIT
            5.7    SMALL BENEFIT
            5.8    WITHHOLDING; UNEMPLOYMENT TAXES
            5.9    DISCOUNTED CASH OUT ELECTION

ARTICLE 6:   BENEFICIARY ELECTION                                          21

ARTICLE 7:   AMENDMENT OR TERMINATION OF PLAN                              22
</TABLE> 
<PAGE>
 
<TABLE> 

<S>          <C>                                                           <C>  
ARTICLE 8:   MISCELLANEOUS                                                 23

             8.1    UNSECURED GENERAL CREDITOR
             8.2    OBLIGATIONS TO EMPLOYER
             8.3    NONASSIGNABILITY
             8.4    EMPLOYMENT NOT GUARANTEED
             8.5    PROTECTIVE PROVISIONS
             8.6    GENDER, SINGULAR & PLURAL
             8.7    CAPTIONS
             8.8    VALIDITY
             8.9    NOTICE
             8.10   APPLICABLE LAW
</TABLE> 
<PAGE>
 
                     COMPLETE RESTATEMENT AND AMENDMENT OF
                          AVERY DENNISON CORPORATION
                 EXECUTIVE VARIABLE DEFERRED COMPENSATION PLAN
===============================================================================


                                   ARTICLE I
                                    PURPOSE

          The purpose of this Executive Variable Deferred Compensation Plan (the
"Plan") is to provide a means whereby Avery Dennison Corporation, a Delaware
corporation (the "Company"), may afford financial security to a select group of
key management employees of the Company and its subsidiaries who have rendered
and continue to render valuable services to the Company or its subsidiaries
which constitute an important contribution towards the Company's continued
growth and success, by providing for additional future compensation so that
these employees may be retained and their productive efforts encouraged.

                                   ARTICLE 2
                      DEFINITIONS AND CERTAIN PROVISIONS

          Annual Base Salary. "Annual Base Salary" means with respect to a
          ------------------                                              
Participant for any Plan Year such Participant's fixed, basic, straight time,
and regularly recurring wages and salary, any payments for overtime hours,
vacation pay, compensation paid in lieu of vacation, and holiday pay; but
                                                                    -    
excluding all Bonus, long-term incentive cash awards, other discretionary
bonuses, severance allowances, forms of incentive compensation, Savings Plan or
       -                                                                       
other qualified plan contributions made by the Company, Retirement Plan or other
qualified plan benefits, retainers, insurance premiums or benefits,
reimbursements, and all other payments.

                                       1
<PAGE>
 
          Authorization Form. "Authorization Form" means the authorization form
          ------------------                                                   
which an Eligible Employee files with the Company to participate in a Benefit
Unit under the Plan.
 
          Beneficiary. "Beneficiary" means the person or persons designated 
          -----------                                   
as such in accordance with Article 6.

          Benefit Deferral Period. "Benefit Deferral Period" means that period
          -----------------------                                             
of one (1) to five (5) Plan Years as determined pursuant to Article 4 over which
a Participant defers all or a portion of such Participant's Direct Cash
Compensation with respect to a Benefit Unit.

          Benefit Unit. "Benefit Unit" means a unit enrolled in by a Participant
          ------------                                                          
pursuant to Article 4 providing the benefits described in Article 5. Each
Benefit Unit will be covered by a separate Authorization Form.

          Bonus. "Bonus" means with respect to a Participant for any Plan Year
          -----                                                               
the bonus paid to the Participant in such Plan Year under the Bonus Plan on
account of services rendered to the Company during the immediately preceding
Plan Year.

          Bonus Plan. "Bonus Plan" means all annual bonus plans sponsored by 
          ----------                                     
the Company from time to time.

          Committee. "Committee" means the deferred compensation plan committee
          ---------                                                            
appointed to administer the Plan pursuant to Article 3.

          Cumulative Deferral Amount. "Cumulative Deferral Amount" means with
          --------------------------                                         
respect to each Benefit Unit the total cumulative amount by which a           
Participant's Direct Cash Compensation will be reduced over the Benefit Deferral
Period.

          Declared Rate. "Declared Rate" means the following rates of interest 
          -------------                                     
for Deferral Options A and B, respectively:


                                       2
<PAGE>
 
          Option A. "Declared Rate" means with respect to any Plan Year the one
          --------                                                             
hundred twenty (120) month rolling average rate of ten-year United States 
Treasury Notes. The one hundred twenty (120) month rolling average rate will be 
determined by an outside source selected by the Committee once for each Plan 
Year.  This rate will be determined for each Plan Year as of the end of the 
month of September of the preceding Plan Year and will be the average of the
rates in effect at the end of each month (as so indicated in "Yield & Yield
Spreads-U.S. Government Securities by Maturity" published by Salomon Brothers)
for the one hundred twenty (120) months ending with that September.

          Option B. "Declared Rate" means with respect to any quarter of a Plan
          --------                                                             
Year a rate of return (positive or negative) that is based on the actual
performance of a specific Pruco Variable Life Insurance Contract investment
fund. At the end of each quarter of a Plan Year, Prudential Life Insurance
Company will report to the Company the actual gross performance of each
investment fund. The rate of return determined based on such gross performance
for an investment fund, less an administrative charge of .3%, will be the
Declared Rate for the investment fund for the quarter. At the discretion of the
Committee, the Declared Rate may be determined on a monthly basis.

          The Declared Rate choices for Option B are:

          Declared Rate 1. This rate is based on the performance of the
          ---------------                                              
     Money Market Fund.

          Declared Rate 2. This rate is based on the performance of the
          ---------------                                              
     Common Stock Fund.

          Declared Rate 3. This rate is based on the performance of the
          ---------------                                              
     Conservatively Managed Fund.


                                       3
<PAGE>
 
     Declared Rate 4. This rate is based on the performance of the Aggressively 
     ---------------                                              
Managed Fund.

     Deferrals will not necessarily be invested by the Company in the foregoing
investment funds, even though the actual performance of the investment fund will
be used to measure the Declared Rate.

          Deferral Account. "Deferral Account" means the account maintained on
          ----------------                                                    
the books of account of the Company for each Benefit Unit pursuant to Section
4.3.

          Deferral Option. "Deferral Option" means the two deferral options
          ---------------                                                  
which are available under the Plan, Option A and Option B, as described in
Articles 4 and 5.

          Direct Cash Compensation. "Direct Cash Compensation" means for any
          ------------------------                                          
date within a Plan Year the sum of (a) the Participant's Annual Base Salary as
of the first day of the Plan Year plus (b) the Participant's Bonus paid in such
Plan Year, but before reduction pursuant to this Plan.

          Disability. "Disability" means any inability on the part of an
          ----------                                                    
Employee, commencing before age 64 1/2, as determined by the Committee, in its
complete and sole discretion, to perform the substantial and material duties of
his or her job due to injury or sickness lasting for more than one hundred
eighty (180) consecutive days. Disability for purposes of this Plan shall be
deemed to commence as of the first day following the end of such one hundred
eighty (180) day period. If an Employee makes application for disability
benefits under the Social Security Act, as now in effect or as hereafter
amended, and qualifies for such benefits, the Employee shall be presumed to
suffer from a Disability under this Plan. The Committee may require the Employee
to submit to an examination by a physician or medical clinic selected by the
Committee. On the basis of such medical evidence and in the absence of
qualification for disability benefits under the Social Security Act, the
determination of the Committee as to whether or not a condition of Disability


                                       4
<PAGE>
 
exists shall be conclusive. To constitute Disability, the same must commence
after the Employee has become a Participant in the Plan.

          Discounted Cash Out Election. "Discounted Cash Out Election" means the
          ----------------------------                                          
written election by a Participant or Beneficiary in a form acceptable to the
Committee to receive all or part of the Participant's Deferral Account pursuant
to the terms and conditions of Section 5.9.

          Early Payment Benefit.  "Early Payment Benefit" means benefits payable
          ----------------------                                                
to a Participant pursuant to the provisions of Section 5.2.

          Early Retirement. "Early Retirement" means with respect to any Benefit
          ----------------                                                      
Unit the termination of a Participant's employment with Employer for reasons
other than death (a) between ages 55 and 65, and (b) after fifteen (15) years of
employment with an Employer and (c) after completing deferrals of one hundred
percent (100%) of the Cumulative Deferral Amount for such Benefit Unit,
excluding deferrals under Option B which are elected as a percentage of Bonus.

          Eligible Employee. "Eligible Employee" means an Employee who is
          -----------------                                              
eligible to participate in Option A or Option B as provided in Section 4.1.

          Emergency Benefit.  "Emergency Benefit" means the benefit that is
          -----------------                                                
payable pursuant to Section 5.6 of the Plan.

          Employee. "Employee" means any person employed by the Employer on a
          --------                                                           
regular full-time salaried basis, including officers of the Employer.

          Employer. "Employer" means the Company and any of its wholly-owned
          --------                                                          
subsidiaries.


                                       5
<PAGE>
 
          Employer Augmentation Contribution. "Employer Augmentation
          ----------------------------------                        
Contribution" means the contribution made by the Employer pursuant to Section
4.2 of the Plan.

          Normal Retirement. "Normal Retirement" means with respect to any
          -----------------                                               
Benefit Unit the termination of a Participant's employment with Employer for
reasons other than death (a) on or after the Participant attains age 65 and (b)
after completing deferrals of one hundred percent (100%) of the Cumulative
Deferral Amount for such Benefit Unit, excluding deferrals under Option B which
are elected as a percentage of Bonus.

          Participant. "Participant" means an Eligible Employee who has filed a
          -----------                                                          
completed and executed Authorization Form with the Committee and is
participating in the Plan in accordance with the provisions of Article 4.

          Plan Year. "Plan Year" means the fiscal year beginning December 1 and
          ---------                                                            
ending November 30.

          Rabbi Trust. "Rabbi Trust" means the trust described in Section 8.1.
          -----------                                                         

          Retirement Plan. "Retirement Plan" means the Retirement Plan for the
          ---------------                                                     
Employees of Avery Dennison Corporation, as amended from time to time.

          Savings Plan. "Savings Plan" means the Avery Dennison Corporation
          ------------                                                     
Employee Savings Plan, as amended from time to time.

          Service. "Service" means the period of time during which an employment
          -------                                                               
relationship exists between an Employee and Employer.

          Survivor Benefit.  "Survivor Benefit" means those Plan benefits that
          ----------------                                                    
become payable upon the death of a Participant pursuant to the provisions of
Section 5.5.


                                       6
<PAGE>
 
          Termination Benefit.  "Termination Benefit" means the lump sum amount
          -------------------                                                  
payable to a Participant who ceases to be an Employee pursuant to the provisions
of Section 5.4.
 
                                   ARTICLE 3
                          ADMINISTRATION OF THE PLAN

          A deferred compensation plan committee consisting of three or more
members shall be appointed by the Company's Chairman and Chief Executive Officer
to administer the Plan and establish, adopt, or revise such rules and
regulations as it may deem necessary or advisable for the administration of the
Plan and to interpret the provisions of the Plan, with any such interpretations
to be conclusive. All decisions of the Committee shall be by vote of at least a
majority of its members and shall be final and binding. Members of the Committee
shall be eligible to participate in the Plan while serving as members of the
Committee, but a member of the Committee shall not vote or act upon any matter
which relates solely to such member's interest in the Plan as a Participant.

                                   ARTICLE 4
                                 PARTICIPATION

          4.1  Election to Participate. Any Eligible Employee may enroll in a 
               -----------------------              
Benefit Unit under the Plan effective as of the first day of a Plan Year by 
filing a completed and fully executed Authorization Form with the Committee 
prior to the beginning of such Plan Year. Pursuant to said Authorization Form, 
the Eligible Employee shall irrevocably elect a Cumulative Deferral Amount by 
which the aggregate Direct Cash Compensation of such Participant will be 
reduced over the Benefit Deferral Period.

               (a) Option A. In order to participate in Option A, an Employee
                   --------                                                  
     must be at Salary Grade 12 or above. Under Option A, an Eligible Employee
     must elect a specific dollar amount of Direct Cash Compensation to be
     deferred each Plan Year for four years. An Eligible


                                       7
<PAGE>
 
     Employee may specify in his Authorization Form the dollar amount of Annual
     Base Salary and Bonus to be deferred toward satisfaction of his annual
     deferral commitment. If the dollar amount of Bonus specified is not equal
     to his actual Bonus payment in any Plan Year, the shortfall will be
     deducted from his Annual Base Salary. The first Bonus payment that an
     Eligible Employee may defer will be the Bonus he will earn in fiscal year
     1988 which is payable in fiscal year 1989. The minimum annual deferral
     under Option A is $2,000, and the maximum annual deferral under Option A is
     $20,000.

               (b) Option B. In order to participate in Option B, an Employee
                   --------                                                  
     must participate either in Option A at the minimum deferral level ($2,000
     per year for each of four years) or in the Avery Dennison Executive
     Deferred Compensation Plan.  Under Option B, an Eligible Employee may elect
     to defer (i) a specific dollar amount from his Annual Base Salary, and/or
     (ii) a percentage of his Bonus (up to 100%) to be deferred each Plan Year
     for one to five years. The first Bonus payment that an Eligible Employee
     may defer will be the Bonus he will earn in fiscal year 1988 which is
     payable in fiscal year 1989.  The minimum annual deferral under Option B is
     $5,000, and Option B is not subject to a maximum annual deferral.

               (c) Accelerated Reduction. Prior to the beginning of any Plan
                   ---------------------                                    
     Year in any Benefit Deferral Period as to which there are two or more Plan
     Years remaining, a Participant may elect in a written notice filed with the
     Committee to increase the amount of the reduction of Direct Cash
     Compensation otherwise provided for any of the Plan Years remaining in such
     Benefit Deferral Period; provided, however, that any such increase in the
     reduction of Direct Cash Compensation for any remaining Plan Years in the
     Benefit Deferral Period shall not increase the Cumulative Deferral Amount
     for the Benefit Deferral Period, but shall act to shorten the length of the
     Benefit Deferral Period, unless the Participant elects in such written
     notice to apply the increased reduction in Direct Cash Compensation for any
     Plan Year as a credit against the


                                       8
<PAGE>
 
     reductions in Direct Cash Compensation that otherwise would have resulted
     in subsequent Plan Years in the Benefit Deferral Period. In the event a
     Participant elects to increase the previously elected reduction of Direct
     Cash Compensation pursuant to this Section 4.1(c), the Participant, in his
     sole discretion, shall determine the allocation of any such increase as
     between said Participant's Annual Base Salary and Bonus paid during the
     year of such increase.

               (d) Maximum Reduction in Direct Cash Compensation. A Participant
                   ---------------------------------------------               
     may not elect a Cumulative Deferral Amount or an increase in reduction of
     Direct Cash Compensation pursuant to Section 4.1(c), or any combination of
                              --------------------------                       
     the two, that would cause the aggregate total reduction in Direct Cash
     Compensation in any Plan Year with respect to all Benefit Units to exceed
     one hundred percent (100%) of the excess of (i) the Direct Cash
     Compensation otherwise payable during such Plan Year, over (ii) the sum of
     amounts required by federal, state or local law to be withheld by the
     Employer from such Direct Cash Compensation. In the event that a
     Participant elects a Cumulative Deferral Amount or increase in reduction of
     Direct Cash Compensation in an amount in excess of the amount allowable
     pursuant to the previous sentence, the election shall be valid except that
     the Cumulative Deferral Amount or increase in reduction of Direct Cash
     Compensation so elected shall automatically be reduced to comply with such
     limitation, whichever is most appropriate in the sole discretion of the
     Committee.

               (e) Enrollment in Benefit Unit. For purposes of the Plan, a
                   --------------------------                             
     Benefit Unit shall be deemed to be a Benefit Unit in which a Participant is
     enrolled only as of and after the first day of the Benefit Deferral Period
     with respect to such Benefit Unit.

          4.2  Employer Augmentation Contribution. For each Plan Year in a
               ----------------------------------                         
Benefit Deferral Period, the Employer shall contribute to the Deferral Accounts
of a Participant an aggregate amount equal to three percent (3%) of the
Participant's annual deferrals under this Plan for the Plan Year (the


                                       9
<PAGE>
 
"Employer Augmentation Contribution"). The Employer Augmentation Contribution 
shall be credited to the Deferral Accounts of a Participant, at a rate equal to 
three percent (3%) of the Participant's deferrals, at the same time as the
Participant's deferrals are credited to his Deferral Accounts. The Employer
Augmentation Contribution is intended to compensate for the loss of any future
benefits from the Retirement Plan and the Savings Plan which result from the
reduction in the Participant's Direct Cash Compensation pursuant to this Plan.

          4.3  Deferral Accounts. The Committee shall establish and maintain a
               -----------------                                              
separate Deferral Account for each of a Participant's Benefit Units. The amount
by which a Participant's Direct Cash Compensation is reduced pursuant to Section
4.1 with respect to each Benefit Unit shall be credited by the Employer to the
Participant's Deferral Account for such Benefit Unit no later than the first day
of the month following the month in which such Direct Cash Compensation would
otherwise have been paid. The amount of Employer Augmentation Contribution
provided for by Section 4.2 with respect to each Benefit Unit shall be credited
to the Deferral Account for such Benefit Unit in accordance with Section 4.2.
The Deferral Account for a Benefit Unit shall be debited by the amount of any
payments made by the Employer to the Participant or the Beneficiary with respect
to such Benefit Unit pursuant to this Plan.

               (a) Interest on Deferral Accounts. Various types of returns will
                   -----------------------------                               
     be credited on Deferral Accounts prior to commencement of payment of
     benefits depending on the Deferral Option which a Participant chooses, as
     described below.

                   (i) Option A. Under Option A, the Declared Rate for Option A
                       --------                                                
          established by Article 2 shall be credited monthly to Deferral
          Accounts at one-twelfth (1/12) of the Declared Rate, and all such
          interest shall be compounded to the Deferral Account annually.


                                      10
<PAGE>
 
                    (ii) Option B. Under Option B, a Participant may elect (a)
                         --------                                             
          one of four Declared Rates (as defined in Article 2) to be credited on
          100% of his Deferral Account balance; (b) two of the four Declared
          Rates (as defined in Article 2) with each to be credited on 50% of his
          Deferral Account balance; (c) three of the four Declared Rates (as
          defined in Article 2) to be credited with 50% on one Deferral Account
          balance and 25% on each of two other accounts; or (d) four of the four
          Declared Rates (as defined in Article 2) with each to be credited on
          25% of his Deferral Account balance. The Participant's Deferral
          Accounts will be credited with a rate of return (positive or negative)
          based on the Declared Rate(s) which he elects. The rate of return
          (positive or negative) will be credited monthly to Deferral Accounts
          at one-third of the quarterly Declared Rate(s). Notwithstanding the
          foregoing provision or any other provision of this Plan, the
          Committee, in its sole discretion, may credit a Participant's Deferral
          Accounts based on monthly Declared Rate(s) or may use monthly Declared
          Rate(s) for the months subsequent to the end of the preceding quarter
          whenever a lump sum payment will be made to the Participant or the
          Beneficiary.

          A Participant may change his Declared Rate(s) election under Option B
twice a year effective as of the following June 1 and December 1 of each year by
filing a written notice with the Committee at least 30 days in advance. Under
Option B, Deferral Accounts are subject to greater investment risk because the
actual performance of the investment fund that is chosen to measure the Declared
Rate may be either positive or negative and either more or less than the Option
A Declared Rate. Deferral Account balances will not necessarily be invested in
these investment funds by the Company, even though the actual performance of the
investment fund that is chosen to measure the Declared Rate will determine the
rate of return (positive or negative) on the Participant's Deferral Account.


                                      11
<PAGE>
 
          4.4  Valuation of Accounts. The value of a Deferral Account as of any
               ---------------------                                           
date shall equal the amounts theretofore credited to such account, plus the
interest deemed to be earned on such account in accordance with Section 4.3
through the day preceding such date, less the amounts theretofore debited to
such account.

          4.5  Statement of Accounts. The Committee shall submit to each
               ---------------------                                    
Participant, within one hundred twenty (120) days after the close of each Plan
Year, a statement in such form as the Committee deems desirable setting forth
the balance standing to the credit of each Participant in each of his Deferral
Accounts Each statement of account shall show the Participant's deferrals, the
Employer Augmentation Contributions, and the interest credited to the
Participant's Deferral Account.

                                   ARTICLE 5
                                   BENEFITS

          5.1  Retirement Benefit. A Participant is eligible for a Retirement 
               ------------------                  
Benefit under this Plan with respect to a Benefit Unit when he has satisfied 
all of the requirements for Normal Retirement or Early Retirement (as defined 
in Article 2) with respect to the Benefit Unit. The Retirement Benefit for a 
Benefit Unit will be based on the total value of the Deferral Account for the 
Benefit Unit. In addition to the interest credited under Section 4.3(a)(i), 
Deferral Accounts under Option A will be credited with additional interest 
equal to 25% of the Declared Rate for each Plan Year prior to commencement of  
payment of the Retirement Benefit.

               The Retirement Benefit will be paid beginning on the date and in
the manner which the Participant elects when he enrolls in a Benefit Unit. This
election may not be changed at any time by the Participant. A Participant may
elect to receive his Retirement Benefit at retirement or on a specified date in
either a lump sum or installments over a specified number of years (not to
exceed 20 years) or a combination of a lump sum payment and installment
payments. All installment payments will be calculated on an annual


                                      12
<PAGE>
 
basis but paid in such intervals as may be determined by the Committee,
provided that such intervals shall not be less frequent than quarterly. 

               Under Option A, if a Participant elects to receive his Retirement
Benefit in installment payments, interest will continue to be credited on the
unpaid Deferral Account balance at a rate equal to 125% of the average of the
Declared Rates for the five Plan Years prior to payment of the initial
installment of the Retirement Benefit.

               Under Option B, if a Participant elects to receive his Retirement
Benefit in installment payments, the payments will be made in such intervals as
my be determined by the Committee, provided that such intervals shall not be
less frequent than quarterly, based on the Deferral Account balance at the
beginning of the payment period.  The payments will be redetermined annually by
dividing the Participant's current Deferral Account balance at the beginning of
the year by the number of remaining years in the payment period based on the
Participant's retirement payment election. The rate of return (positive or
negative) during any payment year will be credited during the year on the unpaid
Deferral Account balance at the applicable Declared Rate(s). A Participant may
continue to change his Declared Rate(s) election twice a year, effective as of
the following June 1 or December 1 of each year by filing a written notice with
the Company at least 30 days in advance, as long as he has a remaining Deferral
Account balance.

          5.2  Early Payment Benefit.  A Participant may elect when he enrolls 
               ---------------------                
in a Benefit Unit to receive an Early Payment Benefit with respect to the 
Benefit Unit beginning at any time after the end of his seventh year of 
participation in the Benefit Unit. The Participant may elect to receive all or 
any percentage of his Deferral Account balance as an Early Payment Benefit in 
either a lump sum payment or in annual payments over a specified number of 
years (not to exceed 20 years). If a Participant elects to receive his entire 
Deferral Account balance as an Early Payment Benefit, he will no longer be 
eligible for other benefits under this Plan after he has received his final 
installment of his Early Payment Benefit. If a Participant elects to receive 
only a


                                      13
<PAGE>
 
portion of his Deferral Account balance as an Early Payment Benefit, 
the remaining Deferral Account balance will continue to earn interest at the 
Declared Rate(s).

          5.3  Disability. If a Participant suffers a Disability, Participant 
               ----------                            
deferrals and Employer contributions that otherwise would have been credited to
the Participant's Deferral Accounts will cease during such Disability. The
Participant's Deferral Accounts will continue to earn interest at the Declared
Rate(s) which he has chosen. The Participant's Deferral Account balances will be
distributed as a Retirement Benefit, Early Payment Benefit, Termination Benefit
or Survivor Benefit, whichever is applicable, beginning on the date and in the
form which the Participant elected in his Authorization Form. In the sole
discretion of the Committee, the Employer may commence payments on an earlier
date. For the sole purpose of determining eligibility to receive Retirement
Benefits, deferrals which a Participant failed to make during a period of
Disability will be disregarded in determining whether the Participant has
completed deferrals of the full Cumulative Deferral Amount for a Benefit Unit.
If a Participant recovers from a Disability and returns to employment with the
Employer during the Benefit Deferral Period for a Benefit Unit, the Participant
shall resume making deferrals for the remaining years of the Benefit Deferral
Period, but the Benefit Deferral Period shall not be extended on account of the
Disability.

          5.4  Termination Benefit.
               ------------------- 

               (a) Certain Terminations of Employment. With respect to any
                   ----------------------------------                     
     Benefit Unit, if a Participant (i) ceases to be an Employee for any reason
     other than death, Disability or Normal or Early Retirement, or (ii) fails
     to return to the status of an Employee within sixty (60) days following
     recovery from a Disability prior to Normal or Early Retirement, the
     Employer shall pay to the Participant in one lump sum an amount (the
     "Termination Benefit" ) equal to the value of the Deferral Account for such
     Benefit Unit. In computing the Termination Benefit, the value of the
     Deferral Account will be based on interest at the applicable Declared


                                      14
<PAGE>
 
     Rate, not including the value of the additional interest referred to in 
     Section 5.1. The Participant shall be entitled to no further benefits 
     under this Plan for such Benefit Units. 
     
               (b) Termination of a Benefit Unit. With the written consent of
                   -----------------------------                             
     the Committee, a Participant may terminate enrollment in a Benefit Unit by
     filing with the Committee a written request to so terminate the Benefit
     Unit. Upon termination of enrollment in a Benefit Unit, no further
     reductions shall be made in the Participant's Direct Cash Compensation
     pursuant to the Authorization Form with respect to such Benefit Unit, and
     the Participant shall immediately cease to be eligible for any benefits
     with respect to such Benefit Unit, other than the Termination Benefit. No
     other benefit shall be payable to either the Participant or any Beneficiary
     of such Participant with respect to the terminated Benefit Unit. In its
     sole discretion, the Committee may pay the Termination Benefit with respect
     to a terminated Benefit Unit on a date earlier than a Participant's
     termination of employment with the Employer, with such Termination Benefit
     to be calculated as if the Participant had terminated employment with the
     Employer on the date of such payment.

          5.5  Survivor Benefits.
               ----------------- 

               (a) Pre-Retirement. If a Participant dies and has not yet
                   --------------                                       
     commenced to receive Retirement Benefit payments with respect to a Benefit
     Unit, a Survivor Benefit will be paid to his Beneficiary in annual
     installments over five years. The aggregate Survivor Benefit will be equal
     to the Deferral Account balance for the Benefit Unit. The annual Survivor
     Benefit payments shall be redetermined each year based upon the value of
     the Deferral Account at that time, plus the expected interest based on the
     interest rate that is established by the Company each year for the
     remaining period of installment payments. Interest will be credited on the
     unpaid balance in the Deferral Account under Option A and Option B as
     follows:


                                      15
<PAGE>
 
                    (i) Option A. A Deferral Account under Option A will be
                        --------                                           
          credited with interest for each Plan Year before and after the
          Participant's death equal to (A) 125% of the Declared Rate for
          balances for which the Participant had elected to receive a Retirement
          Benefit and (B) 100% of the Declared Rate for balances for which the
          Participant had elected to receive an Early Payment Benefit.

                    (ii) Option B. A Deferral Account under Option B will be
                         --------                                           
          credited with interest equal to the Declared Rate for each Plan Year
          before the Participant's death. After the Participant's death,
          interest will be credited at a rate to be determined each year by the
          Company, but in no event less than 7% per annum.

               (b) Post-Retirement. If a Participant dies after he has commenced
                   ---------------                                              
     to receive a Retirement Benefit with respect to a Benefit Unit, his
     Beneficiary will be entitled to receive a Survivor Benefit with respect to
     the Benefit Unit under Option A and Option B as follows:

                    (i) Option A. The Beneficiary will be entitled to receive
                        --------                                             
          the remaining installments of the Retirement Benefit which would have
          been paid to the Participant with respect to the Benefit Unit if the
          Participant had survived based upon interest that would have been
          credited on unpaid amounts if the Participant had survived.

                    (ii) Option B. The Beneficiary will be entitled to receive a
                         --------                                               
          Survivor Benefit equal to the Deferral Account balance for the Benefit
          Unit, which will be paid in annual installments over five years. After
          the Participant's death, interest will be credited on the unpaid
          balance in the Deferral Account at a rate to be


                                      16
<PAGE>
 
          determined each year by the Company, but in no event less than 
          7% per annum.

               (c) Large Survivor Benefit. If the aggregate Deferral Account
                   ----------------------                                   
     balances which are payable to a Beneficiary as a Survivor Benefit for all
     of the Participant's Benefit Units exceed $500,000, the Survivor Benefit
     for each Benefit Unit shall be payable to the Beneficiary over the number
     of years (if more than five years) which the Participant elected for
     payment of his Retirement Benefit or, if none, his Early Payment Benefit
     for each such Benefit Unit.

          5.6  Emergency Benefit. In the event that the Committee, upon written
               -----------------                                               
petition of the Participant or Beneficiary, determines, in its sole discretion,
that the Participant or Beneficiary has suffered an unforeseeable financial
emergency, the Employer shall pay to the Participant or Beneficiary, as soon as
practicable following such determination, an amount necessary to meet the
emergency not in excess of the Termination Benefit to which the Participant
would have been entitled pursuant to Section 5.4 if said Participant had a
termination of service on the date of such determination (the "Emergency
Benefit"). For purposes of this Plan, an unforeseeable financial emergency is an
unexpected need for cash arising from an illness, casualty loss, sudden
financial reversal, or other such unforeseeable occurrence. An unforeseeable
financial emergency for purposes of this Plan shall exist for any Participant or
Beneficiary who is deemed to be in constructive receipt of income on account of
deferred benefits payable under the terms of the Plan, and in such event all
deferred benefits giving rise to said constructive receipt of income shall be
paid to the Participant or Beneficiary in question. Notwithstanding the
foregoing, the final determination by the Internal Revenue Service ("IRS") or
court of competent jurisdiction, all time for appeal having lapsed, that the
Employer is not the owner of the assets of the Rabbi Trust, with the result that
the income of the Rabbi Trust is not treated as income of the Company pursuant
to Sections 671 through 679 of the Internal Revenue Code of 1986, as amended
("Code"), or the final determination by (i) the IRS, (ii) a court of competent
jurisdiction, all time for appeal having lapsed, or (iii) counsel to the Company


                                      17
<PAGE>
 
that a federal tax is payable by the Participant or Beneficiary with respect to
assets of the Rabbi Trust or the Participant's or Beneficiary's Deferral
Accounts prior to the distribution of those assets or Deferral Accounts to the
Participant or Beneficiary shall in any event constitute an unforeseeable
financial emergency entitling such Participant or Beneficiary to an Emergency
Benefit provided for in this Section. Cash needs arising from foreseeable events
such as the purchase of a home or education expenses for children shall not be
considered to be the result of an unforeseeable financial emergency. The amount
of benefits otherwise payable under the Plan shall thereafter be adjusted to
reflect the reduction of a Deferral Account due to the early payment of the
Emergency Benefit.

          5.7  Small Benefit. In the event the Committee determines that the
               -------------                                                
balance of the Participant's Deferral Accounts is less than $50,000 at the time
of commencement of payment of his Retirement Benefit or Termination Benefit, or
the portion of the balance of the Participant's Deferral Accounts payable to any
Beneficiary is less than $50,000 at the time of commencement of payment of a
Survivor Benefit to such Beneficiary, the Employer may pay the benefit in the
form of a lump sum payment, notwithstanding any provision of this Article 5 to
the contrary.  Such lump sum payment shall be equal to the balance of the
Participant's Deferral Accounts, or portion thereof payable to a Beneficiary.

          5.8  Withholding; Unemployment Taxes. To the extent required by the
               -------------------------------                               
law in effect at the time payments are made, the Employer shall withhold from
payments made hereunder the minimum taxes required to be withheld by the federal
or any state or local government.

          5.9  Discounted Cash Out Election
               ----------------------------

             (a) During the course of any Plan Year prior to the date on which a
   Participant ceases employment with the Company, the Participant may make one
   election to receive all or part of the Participant's Deferral Account(s) in a
   single lump-sum payment that shall be paid within


                                      18
<PAGE>
 
   fifteen (15) days after the
   end of the month in which the Participant files a written election to receive
   a discounted lump sum payment pursuant to this Section 5.9 (a). Interest on
   the amount elected to be withdrawn from such Deferral Accounts shall cease to
   accrue at this end of the month in which the Discounted Cash Out Election is
   made. The requirements for a valid Discounted Cash Out Election and the
   manner of determining the amount to be paid to a Participant who makes a pre-
   retirement Discounted Cash Out Election are as follows:

                    (i) The Discounted Cash Out Election must be for an amount
          of $200,000 or greater, unless a Participant has a Deferral Account
          for a Benefit Unit worth less than $200,000 at the time of the
          Discounted Cash Out Election in which case the amount of the
          Discounted Cash Out Election may be equal to 100% of the Deferral
          Account for the Benefit Unit in question.

                    (ii) The amount available for the Discounted Cash Out
          Election shall be determined by establishing the value of the
          Participant's Deferral Account for the Benefit Unit (including the
          rate of interest to be credited pursuant to Section 4.3) as if the
          Participant ceased employment with the Company on the last day of the
                                                 -                             
          month during which the Participant executes a written Discounted Cash
          Out Election.
                      -

                    (iii)  If a Participant elects to receive his entire
          Deferral Account for a Benefit Unit via a Discounted Cash Out
          Election, the Participant's Deferral Account for the Benefit Unit
          shall be deemed fully distributed to the Participant. The amount,
          however, actually distributed to the Participant shall be the amount
          of the Deferral Account for the Benefit Unit less a penalty equal to
                                                        -                     
          six percent (6%) of the amount otherwise distributable.

                    (iv) If a Participant elects to receive $200,000, or some
          higher dollar amount of his Deferral Account for a Benefit


                                      19
<PAGE>
 
          Unit, the amount elected shall be deemed distributed to the 
          Participant. The amount, however, actually distributed to the 
          Participant shall be the selected amount less a penalty equal to six 
          percent (6%) of the elected amount. 
          
               (b) During the course of any Plan Year following a Participant's
     Early or Normal Retirement date, the Participant or the Beneficiary may
     make up to two elections to receive all or part of the Participant's
     Deferral Account(s) in single lump sum payments that shall be paid within
     fifteen (15) days after the end of the month in which the Participant or
     Beneficiary files a written election to receive a discounted lump sum
     payment pursuant to this Section 5.9(b). Interest on the amount elected to
     be withdrawn from such Deferral Account(s) shall cease to accrue at the end
     of the month in which the Discounted Cash Out Election is made. The
     requirements for a valid Discounted Cash Out Election and the manner of
     determining the amount to be paid to a Participant or Beneficiary who makes
     a post-retirement Discounted Cash Out Election are as follows:

                    (i) The Discounted Cash Out Election must be for an amount
          of $200,000 or greater, unless a Participant or Beneficiary has a
          Deferral Account for a Benefit Unit worth less than $200,000 at the
          time of the Discounted Cash Out Election in which case the amount of
          the Discounted Cash Out Election may be equal to 100% of the Deferral
          Account for the Benefit Unit in question.

                    (ii) If a Participant or Beneficiary elects to receive his
          entire Deferral Account for a Benefit Unit via a Discounted Cash Out
          Election, the Participant's or Beneficiary's Deferral Account for the
          Benefit Unit shall be deemed fully distributed to the Participant or
          Beneficiary. The amount, however, actually distributed to the electing
          Participant or Beneficiary shall be the amount of the Deferral Account
          for the


                                      20
<PAGE>
 
          Benefit Unit less a penalty equal to six percent (6%) of the
          amount otherwise distributable.

                    (iii)  If a Participant or Beneficiary elects to receive
          $200,000 or some higher dollar amount of his Deferral Account, the
          amount elected shall be deemed fully distributed to the Participant or
          Beneficiary. The amount, however, actually distributed to the
          Participant or Beneficiary shall be the elected amount less a penalty
          equal to six percent (6%) of the elected amount.

                    (iv) If a Participant or Beneficiary makes a Discounted Cash
          Out Election(s) or receives payment(s) of an Emergency Benefit and a
          portion of a Deferral Account for a Benefit Unit remains unpaid,
          future monthly benefit payments shall be reduced to reflect the
          withdrawal of part of the Deferral Account and there shall be no
          reduction in the previously scheduled number of monthly benefit
          payments.

                                   ARTICLE 6
                            BENEFICIARY DESIGNATION

          Each Participant shall have the right, at any time, to designate any
person or persons as Beneficiary or Beneficiaries to whom payment under this
Plan shall be made in the event of Participant's death prior to complete
distribution to Participant of the benefits due under the Plan. Each Beneficiary
designation shall become effective only when filed in writing with the Committee
during the Participant's lifetime on a form prescribed by the Committee.

          The filing of a new Beneficiary designation form will cancel all
Beneficiary designations previously filed.  Any finalized divorce or marriage
(other than a common law marriage) of a Participant subsequent to the date of
filing of a Beneficiary designation form shall revoke such designation unless in


                                      21
<PAGE>
 
the case of divorce the previous spouse or a trust for said previous spouse was
not designated as Beneficiary and unless in the case of marriage the
Participant's new spouse or a trust for said new spouse had previously been
designated as Beneficiary.

          If a Participant fails to designate a Beneficiary as provided above,
or if his Beneficiary designation is revoked by marriage, divorce, or otherwise
without execution of a new designation,  or if all designated Beneficiaries
predecease the Participant or die prior to complete distribution of the
Participant's benefits, then the Committee shall direct the distribution of such
benefits to the Participant's estate.

                                   ARTICLE 7
                       AMENDMENT OR TERMINATION OF PLAN

          The Chairman and Chief Executive Officer of the Company may amend the
Plan; provided, however, that (i) no such amendment shall be effective to
decrease the benefits accrued by any Participant or Beneficiary of a deceased
Participant (including, but not limited to, the rate of interest credited to the
Deferral Accounts) prior to the Plan Year commencing after the date of such
amendment; (ii) Section 5.1 may not be amended; (iii) the definition of Declared
Rate may not be amended; and (iv) the other substantive provisions of the Plan
related to the calculation of benefits or the manner or timing of payments to be
made under the Plan shall not be amended so as to prejudice the rights of any
Participant or Beneficiary of a deceased Participant.

          Notwithstanding any terms herein to the contrary, the Company may not
terminate the Plan.  The Company shall not have any obligation to, but may, in
its discretion, allow additional deferrals into this Plan.

                                   ARTICLE 8
                                 MISCELLANEOUS


                                      22
<PAGE>
 
          8.1  Unsecured General Creditor. The Company intends to establish and 
               --------------------------             
fund the Avery Dennison Corporation Executive Compensation Trust ("Rabbi
Trust").  The assets of the Rabbi Trust shall be subject to the claims of the 
Company's creditors. To the extent any benefits provided under the Plan are 
actually paid from the Rabbi Trust, the Employer shall have no further
obligation  with respect thereto, but to the extent not so paid, such benefits 
shall remain the obligation of, and shall be paid by, the Employer. 
Participants and their Beneficiaries, heirs, successors, and assigns shall have 
no legal or equitable rights, interest, or claims in an specific property or 
assets of Employer, nor shall they be beneficiaries of, or have any rights, 
claims, or interests in any life insurance policies, annuity contracts, or the 
proceeds therefrom owned or which may be acquired by Employer ("Policies").
Apart from the Rabbi Trust, such Policies or other assets of Employer shall 
not be held under any trust for the benefit of Participants, their 
Beneficiaries, heirs, successors, or assigns, or held in any way as collateral 
security for the fulfilling of the obligations of Employer under this
                                                        -                       
Plan. Any and all of the Employer's assets and Policies shall be, and remain,
the general, unpledged, unrestricted assets of Employer. Employer's obligation
under the Plan shall be merely that of an unfunded and unsecured promise of
Employer to pay money in the future.

          8.2  Obligations To Employer. If a Participant becomes entitled to a 
               -----------------------      
distribution of benefits under the Plan, and if at such time the Participant 
has outstanding any debt, obligation, or other liability representing an 
amount owing to the Employer, then the Employer may offset such amount owed 
to it against the amount of benefits otherwise distributable. Such 
determination shall be made by the Committee.

          8.3  Nonassignability. Neither a Participant nor any other person
               ----------------                       
shall have any right to commute, sell, assign, transfer, pledge, anticipate, 
mortgage or otherwise encumber, hypothecate or convey in advance of actual 
receipt the amounts, if any, payable, hereunder, or any part thereof, or
interest therein which are, and all rights to which are, expressly declared to
be unassignable and non-transferable. No part of the amounts payable shall,
prior to actual payment, be subject to seizure or sequestration for


                                      23
<PAGE>
 
the payment of any debts, judgments, alimony or separate maintenance owed by 
a Participant or any other person, nor be transferable by operation of law in 
the event of a Participant's or any other person's bankruptcy or insolvency. 

          8.4  Employment Not Guaranteed. Nothing contained in this Plan nor 
               -------------------------         
any action taken hereunder shall be construed as a contract of employment or 
as giving any Employee any right to be retained in the employ of the Company. 

          8.5  Protective Provisions. Each Participant shall cooperate with the
               --------------------- 
Employer by furnishing any and all information requested by the Employer in
order to facilitate the payment of benefits hereunder, taking such physical
examinations as the Employer may deem necessary and taking such other relevant
action as may be requested by the Employer. If a Participant refuses so to
cooperate, the Employer shall have no further obligation to the Participant
under the Plan, other than payment to such Participant of the cumulative
reductions in Direct Cash compensation theretofore made pursuant to this Plan.
If a Participant commits suicide during the two (2) year period beginning on the
later of (a) the first day on which he participates in the Plan or (b) the first
day of the Participant's Benefit Deferral Period for any new Benefit Unit under
the Plan, or if the Participant makes any material misstatement of information
or nondisclosure of medical history, then no benefits with respect to any
affected Benefit Unit will be payable hereunder to such Participant or his
Beneficiary, other than payment to such Participant of the cumulative reductions
in Direct Cash Compensation theretofore made pursuant to this Plan, provided,
that in the Employer's sole discretion, benefits may be payable in an amount
reduced to compensate the Employer for any loss, cost, damage or expense
suffered or incurred by the Employer as a result in any way of any such action,
misstatement or nondisclosure.
------------------------- 
          8.6  Gender, Singular & Plural. All pronouns and any variations
               -------------------------  
thereof shall be deemed to refer to the masculine, feminine, or neuter, as the
identity of the person or persons may require. As the context may require, the
singular may be read as the plural and the plural as the singular.


                                      24
<PAGE>
 
          8.7  Captions. The captions of the articles, sections, and paragraphs 
               --------  
of this Plan are for convenience only and shall not control or affect the 
meaning or construction of any of its provisions.

          8.8  Validity. In the event any provision of this Plan is held
               -------- 
invalid, void, or unenforceable, the same shall not affect, in any respect
whatsoever, the validity of any other provision of this Plan.

          8.9  Notice. Any notice or filing required or permitted to be given to
               ------         
the Committee under the Plan shall be sufficient if in writing and hand
delivered, or sent by registered or certified mail, to the principal office of
the Employer, directed to the attention of the President of the Employer. Such
notice shall be deemed given as of the date of delivery or, if delivery is made
by mail, as of the date shown on the postmark on the receipt for registration or
certification.

          8.10 Applicable Law. This Plan shall be governed and construed in
               -------------- 
accordance with the laws of the State of California.


                                      25

<PAGE>
 
                                                                 EXHIBIT 10.17


                     COMPLETE RESTATEMENT AND AMENDMENT OF
                           AVERY DENNISON CORPORATION
                      DIRECTORS DEFERRED COMPENSATION PLAN
                  ===========================================


 



                             December 23, 1994
<PAGE>
 
                                                               TABLE OF CONTENTS
--------------------------------------------------------------------------------

<TABLE>
<CAPTION>
                                                                            PAGE
                                                                            ----


<C>        <S>                                                              <C>
ARTICLE 1: PURPOSE                                                             1
                                                                               
ARTICLE 2: DEFINITIONS AND CERTAIN PROVISIONS                                  1
                                                                               
ARTICLE 3: ADMINISTRATION OF THE PLAN                                          4
                                                                               
ARTICLE 4: PARTICIPATION                                                       5

           4.1   ELECTION TO PARTICIPATE
           4.2   DEFERRED COMPENSATION ACCOUNTS
           4.3   VALUATION OF ACCOUNTS
           4.4   STATEMENT OF ACCOUNTS

ARTICLE 5: BENEFITS                                                            9

           5.1   NORMAL RETIREMENT BENEFIT
           5.2   PRE-RETIREMENT BENEFIT
           5.3   DISABILITY BENEFIT
           5.4   TERMINATION BENEFIT
           5.5   SURVIVOR BENEFITS
           5.6   SPOUSAL SURVIVOR BENEFIT
           5.7   WITHHOLDING; UNEMPLOYMENT TAXES
           5.8   DISCOUNTED CASH OUT ELECTION
           5.9   EMERGENCY BENEFIT

ARTICLE 6: BENEFICIARY DESIGNATION                                            17

ARTICLE 7: AMENDMENT OR TERMINATION OF PLAN                                   17
</TABLE> 
<PAGE>
 
<TABLE> 

<C>        <S>                                                                <C>
ARTICLE 8: MISCELLANEOUS                                                      18

           8.1   UNSECURED GENERAL CREDITOR                               
           8.2   OBLIGATIONS TO COMPANY
           8.3   NONASSIGNABILITY                
           8.4   BOARD MEMBERSHIP NOT GUARANTEED 
           8.5   PROTECTIVE PROVISIONS           
           8.6   GENDER, SINGULAR & PLURAL       
           8.7   CAPTIONS                                                      
           8.8   VALIDITY                                                      
           8.9   NOTICE                                                        
           8.10  APPLICABLE LAW                  
</TABLE> 
<PAGE>
 
                     COMPLETE RESTATEMENT AND AMENDMENT OF
                          AVERY DENNISON CORPORATION
                     DIRECTORS DEFERRED COMPENSATION PLAN
================================================================================


                                   ARTICLE I
                                    PURPOSE

          The purpose of this Directors Deferred Compensation Plan (the "Plan")
is to provide a means whereby Avery Dennison Corporation, a Delaware corporation
(the "Company"), may afford financial security to a select group of Directors of
                                                                    -           
the Company who have rendered and continue to render valuable services to the
Company and its subsidiaries which constitute an important contribution towards
the Company's continued growth and success, by providing for additional future
compensation so that these Directors may be retained and their productive
efforts encouraged.

                                   ARTICLE 2
                      DEFINITIONS AND CERTAIN PROVISIONS

          Beneficiary. "Beneficiary" means the person or persons designated as 
          -----------  
such in accordance with Article 6.

          Benefit Unit. "Benefit Unit" means a unit enrolled in by a Participant
          ------------                                                          
pursuant to Article 4 providing the benefits described in Article 5.

          Committee. "Committee" means the deferred compensation plan committee
          ---------                                                            
appointed to administer the Plan pursuant to Article 3.

          Declared Rate. "Declared Rate" means with respect to any Plan Year
          -------------                                                     
Moody's Corporate Bond Yield Average - Monthly Average Corporates as published
by Moody's Investor's Service, Inc. (or any successor thereto) for any 

                                       1
<PAGE>
 
calendar month in the Plan Year next preceding such Plan Year as selected by the
Committee in its sole discretion, or, if such yield is no longer published, a
substantially similar average selected by the Committee.

          Deferral Commitment. "Deferral Commitment" means with respect to each
          -------------------                                                  
Benefit Unit the total cumulative amount by which a Participant's Director's
Fees will be reduced over the Deferral Period.

          Deferral Period. "Deferral Period" means that period of eight (8) Plan
          ---------------                                                       
Years as determined pursuant to Article 4 over which a Participant defers all or
a portion of such Participant's Director's Fees with respect to a Benefit Unit.

          Deferred Compensation Account.  "Deferred Compensation Account" means
          -----------------------------                                        
the account maintained on the books of account of the Company for each Benefit
Unit pursuant to Section 4.2.

          Director.  "Director" means a member of the Board of Directors of the
          -------- 
Company who is not also an employee of the Company.

          Director's Fees.  "Director's Fees" means the retainer and regular
          ---------------                                                   
Board of Directors meeting fees paid to a Director for service as a director of
the Company, but before reduction pursuant to this Plan.

          Disability.  "Disability" means any inability on the part of a
          ----------                                                    
Director, commencing before age 64 1/2, as determined by the Committee, in its
complete and sole discretion, to perform the substantial and material duties of
a Director due to injury or sickness lasting for more than one hundred eighty
(180) consecutive days. Disability for purposes of this Plan shall be deemed to
commence as of the first day following the end of such one hundred eighty (180)
day period. If a Director makes application for disability benefits under the
Social Security Act, as now in effect or as hereafter amended, and qualifies for
such benefits, the Director shall be presumed to suffer from a Disability under
this Plan. The Committee may require the Director to submit to an examination by
a 

                                       2
<PAGE>
 
physician or medical clinic selected by the Committee. On the basis of such
medical evidence and in the absence of qualification for disability benefits
under the Social Security Act, the determination of the Committee as to whether
or not a condition of Disability exists shall be conclusive. To constitute
Disability, the same must commence after the Director has become a Participant
in the Plan.

          Disability Benefit.  "Disability Benefit" means benefits payable to a
          ------------------                                                   
Participant who suffers a Disability pursuant to the provisions of Section 5.3.

          Discounted Cash Out Election. "Discounted Cash Out Election" means the
          ----------------------------                                          
written election by a Participant or Beneficiary in a form acceptable to the
Committee to receive all or part of the Participant's Deferred Compensation
Account pursuant to the terms and conditions of Section 5.8.

          Emergency Benefit.  "Emergency Benefit" means the benefit that is 
          -----------------
payable pursuant to Section 5.9 of the Plan.

          Enrollment Agreement. "Enrollment Agreement" means the written
          --------------------                                          
agreement substantially in the form attached hereto that shall be entered into
by the Company and a Director pursuant to which the Director becomes a
Participant in the Plan. In the sole discretion of the Company, authorization
forms filed by any Participant for the first Plan Year as to which the Plan is
effective and by which the Participant makes the elections provided for by this
Plan may be treated as a completed and fully executed Enrollment Agreement for
all purposes under the Plan.

          Normal Retirement. "Normal Retirement" means with respect to any
          -----------------                                               
Benefit Unit the termination of a Participant's status as a Director with the
Company for reasons other than death on or after the date the Participant
attains age 60.

                                       3
<PAGE>
 
          Normal Retirement Benefit.  "Normal Retirement Benefit" means benefits
          -------------------------                                             
payable to a Participant for a Benefit Unit pursuant to the provisions of
Section 5.1.

          Participant. "Participant" means a Director who has filed a completed
          -----------                                                          
and executed Enrollment Agreement with the Committee and is participating in the
Plan in accordance with the provisions of Article 4.

          Plan Year. "Plan Year" means the fiscal year beginning December 1 and
          --------- 
 ending November 30.

          Pre-Retirement Benefit.  "Pre-Retirement Benefit" means benefits
          ----------------------                                          
payable to a Participant pursuant to the provisions of Section 5.2.

          Rabbi Trust. "Rabbi Trust" means the trust described in Section 8.1.
          -----------

          Termination Benefit.  "Termination Benefit" means the lump sum amount
          -------------------                                                  
payable to a Participant who ceases to be a Director pursuant to the provisions
of Section 5.4.
 
                                   ARTICLE 3
                          ADMINISTRATION OF THE PLAN

          A deferred compensation plan committee consisting of three or more
members shall be appointed by the Company's Chairman and Chief Executive Officer
to administer the Plan and establish, adopt, or revise such rules and
regulations as it may deem necessary or advisable for the administration of the
Plan and to interpret the provisions of the Plan, with any such interpretations
to be conclusive. All decisions of the Committee shall be by vote of at least a
majority of its members and shall be final and binding. Members of the Committee
shall be eligible to participate in the Plan while serving as members of the
Committee, but a member of the Committee shall not vote or act 

                                       4
<PAGE>
 
upon any matter which relates solely to such member's interest in the Plan as a
Participant.

                                   ARTICLE 4
                                 PARTICIPATION

          4.1   Election to Participate. Any Director may enroll in a Benefit
                -----------------------
Unit under the Plan effective as of the first day of a Plan Year by filing a
completed and fully executed Enrollment Agreement with the Committee prior to
the beginning of such Plan Year. Any person who first becomes a Director on or
after the first day of a Plan Year may enroll in a Benefit Unit under the Plan,
effective as of the date of filing of a completed and fully executed Enrollment
Agreement, by filing such Enrollment Agreement with the Committee. Any
enrollment in a Benefit Unit beginning in any Plan Year other than the first
Plan Year under this Plan may be made only with the consent of the Committee.
Pursuant to said Enrollment Agreement, the Director shall irrevocably elect
a Deferral Commitment by which the aggregate Director's Fees of such Participant
will be reduced over the eight (8) Plan Years beginning with the Plan Year next
following the execution of the Enrollment Agreement (the "Deferral Period"),
provided, however, that:

                (a)   Minimum Deferral. The dollar amount by which the aggregate
                      ----------------   
     Director's Fees may be reduced for any Benefit Unit for any Plan Year shall
     not be less than the equivalent as of the first day of such Plan Year of
     Two Thousand U.S. Dollars (U.S. $2,000.00).

                (b)   Reduction in Director's Fees.
                      ---------------------------- 

                      (i)    In General. Except as otherwise provided in this
                             ----------
            Section 4.1, the Director's Fees of the Participant for each of the
            Plan Years in the Deferral Period shall be reduced by an amount
            equal to the result of dividing the Deferral Commitment by the
            number of Plan Years in the Deferral Period. The Committee 

                                       5
<PAGE>
 
            shall make such exceptions to this requirement as may be necessary
            to accommodate persons who first become Directors on or after the
            first day of a Plan Year and elect to become Participants in the
            Plan.

                      (ii)   Accelerated Reduction. Prior to the beginning of
                             ---------------------
            any Plan Year in any Deferral Period as to which there are two (2)
            or more Plan Years remaining, a Participant may elect in a written
            notice filed with the Committee to increase the amount of the
            reduction of Director's Fees otherwise provided for by Section
            4.1(b)(i) for any of the Plan Years remaining in such Deferral
            Period; provided, however, that any such increase in the reduction
            of Director's Fees for any remaining Plan Years in the Deferral
            Period shall not increase the Deferral Commitment for the Deferral
            Period, but shall act to shorten the length of the Deferral Period,
            unless the Participant elects in such written notice to apply the
            increased reduction in Director's Fees for any Plan Year as a credit
            against the reductions in Director's Fees that otherwise would have
            resulted in subsequent Plan Years in the Deferral Period pursuant to
            Section 4.1(b)(i). In the event a Participant elects to increase the
            previously elected reduction of Director's Fees pursuant to this
            Section 4.1(b), the Participant in his sole discretion shall
            determine the allocation as between said Participant's retainer and
            regular Board of Directors meeting fees paid during the year of such
            increase.

               (c)   Maximum Reduction in Director's Fees. A Participant may not
                     ------------------------------------
     elect a Deferral Commitment or an increase in reduction of Director's Fees
     pursuant to Section 4.1(b)(ii), or any combination of the two, that would
     cause the aggregate total reduction in Director's Fees in any Plan Year
     with respect to all Benefit Units to exceed one hundred percent (100%) of
     the excess of (i) the Director's Fees otherwise payable during such Plan
     Year, over (ii) the sum of the amounts required by

                                       6
<PAGE>
 
     federal, state or local law to be withheld by the Company from such
     Director's Fees. In the event that a Participant elects a Deferral
     Commitment or increase in reduction of Director's Fees in an amount in
     excess of the amount allowable pursuant to the previous sentence, the
                                                                     -
     election shall be valid except that the Deferral Commitment or increase in
     reduction of Director's Fees so elected shall automatically be reduced to
     comply with such limitation, whichever is most appropriate in the sole
     discretion of the Committee.
     
For purposes of the Plan, a Benefit Unit shall be deemed to be a Benefit Unit in
which a Participant is enrolled only as of and after the first day of the
Deferral Period with respect to such Benefit Unit.

          4.2   Deferred Compensation Accounts. The Committee shall establish
                ------------------------------ 
and maintain a separate Deferred Compensation Account for each of a
Participant's Benefit Units. The amount by which a Participant's Director's Fees
are reduced pursuant to Section 4.1 with respect to any Benefit Unit shall be
credited by the Company to the Participant's Deferred Compensation Account for
such Benefit Unit no later than the first day of the month following the month
in which such Director's Fees would otherwise have been paid. The Deferred
Compensation Account for a Benefit Unit shall be debited by the amount of any
payments made by the Company to the Participant or the Beneficiary with respect
to such Benefit Unit pursuant to this Plan.

                (a)   Normal Retirement, Death, Disability and Pre-Retirement
                      -------------------------------------------------------
     Benefit Interest. Each Deferred Compensation Account of a Participant who
     ----------------                                                         
     terminates service as a Director by reason of death, Disability or Normal
     Retirement or who elects and receives a Pre-Retirement Benefit shall be
     deemed to bear interest on the balance in such Deferred Compensation
     Account from the date such Deferred Compensation Account was established
     through the date of such death, Disability, Normal Retirement or
     commencement of payment of such Pre-Retirement Benefit at a rate equal to
     the sum of (i) the Declared Rate, 

                                       7
<PAGE>
 
     plus (ii) six percent (6%) per annum, compounded annually. Following the
     date of Normal Retirement, Disability or commencement of payment of such
     Pre-Retirement Benefit, each of a Participant's Deferred Compensation
     Accounts shall be deemed to bear interest on the balance in such Deferred
     Compensation Account at a rate equal to the sum of (i) the average of the
     Declared Rate for the five (5) Plan Years ending prior to such Normal
     Retirement, Disability or commencement of payment of such Pre-Retirement
     Benefit, plus (ii) six percent (6%) per annum, compounded annually.
     Following the date of Participant's death prior to commencement of payment
     of any Normal Retirement Benefit or Pre-Retirement Benefit with respect to
     a Benefit Unit, the Deferred Compensation Account for such Benefit Unit
     shall be deemed to bear interest on the balance in such Deferred
     Compensation Account at a rate determined by the Committee prior to the
     beginning of each Plan Year.

               (B)    Termination Interest. In the case of any termination of a
                      --------------------                                     
     Participant's service as a Director other than by reason of death,
     Disability or Normal Retirement or prior to the commencement of any Pre-
     Retirement Benefit elected by the Participant, each of such Participant's
     Deferred Compensation Accounts, shall be deemed to bear interest,
     compounded annually, from the date such Deferred Compensation Account was
     established through the date of such termination of service on the balance
     in such Deferred Compensation Account at a rate equal to the Declared Rate;
     provided, however, that if a Participant shall so terminate service as a
     Director prior to the completion of the first Plan Year in the Deferral
     Period for any Benefit Unit, the Deferred Compensation Account for such
     Benefit Unit shall not be credited with interest in any amount.

          Deemed interest will be credited (at one-twelfth [1/12] of the annual
rate) to each Deferred Compensation Account on a monthly basis on the last day
of each month and will be compounded annually.

                                       8
<PAGE>
 
          4.3   Valuation of Accounts. The value of a Deferred Compensation
                ---------------------                                      
Account as of any date shall equal the amounts theretofore credited to such
account plus the interest deemed to be earned on such account in accordance with
Section 4.2 through the day preceding such date less amounts theretofore debited
to such account.

          4.4   Statement of Accounts. The Committee shall submit to each
                ---------------------                                    
Participant, within one hundred twenty (120) days after the close of each Plan
Year, a statement in such form as the Committee deems desirable setting forth
the balance standing to the credit of each Participant in each of his Deferred
Compensation Accounts.  Each statement of account shall show the Participant's
deferrals and the interest credited to the Participant's Deferred Compensation
Account.

                                   ARTICLE 5
                                   BENEFITS

          5.1   Normal Retirement Benefit. Upon Normal Retirement, the Company
                -------------------------
shall pay to the Participant with respect to each Benefit Unit in which the
Participant is enrolled an equal amount each month for one hundred eighty (180)
months beginning on the first day of the month next following the date of Normal
Retirement the sum of which payments shall equal (a) the value as of the date of
Normal Retirement of the Deferred Compensation Account for such Benefit Unit,
plus (b) the interest that will accrue on the unpaid balance in such Deferred
Compensation Account during such one hundred eighty (180) month period pursuant
to Section 4.2 (the "Normal Retirement Benefit"). A Participant may instead
elect in the Enrollment Agreement for any Benefit Unit to have the Normal
Retirement Benefit for such Benefit Unit paid to him in either sixty (60) or one
hundred twenty (120) equal monthly payments or to have payments made on an
annual rather than a monthly basis, the amount of any such payments to be
calculated in accordance with the principle stated in the preceding sentence, or
may elect in such Enrollment Agreement to defer the making of such election
until any time prior to sixty (60) days preceding the date of Normal Retirement.

                                       9
<PAGE>
 
          5.2   Pre-Retirement Benefit. A Participant may elect in the
                ----------------------
Enrollment Agreement for any Benefit Unit to receive with respect to such
Benefit Unit an equal amount each month for one hundred eighty (180) months,
beginning on a date set forth in the Enrollment Agreement which may be no
earlier than the latest of (a) the date on which the Participant attains age
sixty (60), (b) the ninth anniversary of the first day of the Deferral Period
for such Benefit Unit and (c) the date on which the Deferral Commitment with
respect to such Benefit Unit is completed, the sum of which amounts shall equal
(x) the value as of the date of commencement of the payments of the Deferred
Compensation Account for such Benefit Unit, plus (y) the interest that will
accrue on the unpaid balance in such Deferred Compensation Account during such
one hundred eighty (180) months period pursuant to Section 4.2 (the "Pre-
Retirement Benefit"). A Participant may instead elect in the Enrollment
Agreement for a Benefit Unit to have the Pre-Retirement Benefit for such Benefit
Unit paid to him in either sixty (60) or one hundred twenty (120) equal monthly
payments or to have the payments made on an annual rather than a monthly basis,
the amount of any such payments to be calculated in accordance with the
principle stated in the preceding sentence. A Participant who elects a Pre-
Retirement Benefit with respect to a Benefit Unit shall not receive a Normal
Retirement Benefit with respect to such Benefit Unit and a Participant who
receives either a Termination Benefit or a Disability Benefit with respect to a
Benefit Unit shall not receive a Pre-Retirement Benefit with respect to such
Benefit Unit.

          5.3   Disability Benefit. In the event that a Participant who has
                ------------------
completed the Deferral Commitment with respect to a Benefit Unit experiences a
Disability prior to the commencement of payment of either the Normal Retirement
Benefit or the Pre-Retirement Benefit with respect to such Benefit Unit, the
Company shall pay to such Participant the Normal Retirement Benefit with respect
to such Benefit Unit (the "Disability Benefit"), beginning on the commencement
of the Disability. In the event that a Participant who has not completed the
Deferral Commitment with respect to a Benefit Unit experiences a Disability,
amounts that otherwise would have been credited to the Deferred Compensation
Account for such Benefit Unit in accordance with Section 4.1 if 

                                      10
<PAGE>
 
the Participant had not suffered such a Disability will continue to be credited
to such Deferred Compensation Account for all purposes of this Plan. Upon
completion of the Deferral Commitment with respect to a Benefit Unit, the
Company shall commence payment to the Participant of the Disability Benefit with
respect to such Benefit Unit. A Participant who receives a Disability Benefit
with respect to a Benefit Unit shall not otherwise receive either a Normal
Retirement Benefit or a Pre-Retirement Benefit with respect to such Benefit
Unit.

          5.4   Termination Benefit. If a Participant shall cease to be a
                -------------------
Director for purposes of a Benefit Unit for any reason other than death,
Disability or Normal Retirement, and prior to the commencement of payment of
either the Normal Retirement Benefit or the Pre-Retirement Benefit with respect
to such Benefit Unit, the Company shall pay to the Participant in one lump sum
an amount (the "Termination Benefit") equal to the value of the Deferred
Compensation Account for such Benefit Unit in which the Participant is enrolled
less any payments theretofore made by the Company to such Participant pursuant
to this Plan and such Participant shall be entitled to no further benefits under
this Plan for such Benefit Unit.

          5.5   Survivor Benefits.
                ----------------- 

                (a)   If a Participant dies prior to commencement of any Normal
     Retirement Benefit or Pre-Retirement Benefit under the Plan with respect to
     a Benefit Unit in which the Participant is enrolled, the Company will pay
     to the Beneficiary with respect to such Benefit Unit an annual benefit for
     ten (10) years, beginning on the first day of the month next following the
     date of such Participant's death, equal to the sum of the following:

                      (i)    An annual payment each year for ten (10) years the
          sum of which payments shall equal the sum of (A) the value as of the
          date of death of the Deferred Compensation Account for such Benefit
          Unit, plus (B) the interest that will accrue

                                      11
<PAGE>
 
          on the unpaid balance in such Deferred Compensation Account during
          such ten (10) year period pursuant to Section 4.2; provided, however,
          that if the value of the Deferred Compensation Account for such
          Benefit Unit as of the date of the Participant's death is less than
          Twenty Five Thousand Dollars ($25,000), the then value of the Deferred
          Compensation Account will be paid out to such Beneficiary in one lump
          sum rather than in ten (10) annual payments; plus

                      (ii)   An annual payment each year for ten (10) years
          equal to one hundred percent (100%) of the initial annual amount by
          which Director's Fees were reduced with respect to such Benefit Unit
          as determined pursuant to Section 4.1(b) (i).

               (b)   If a Participant dies after the commencement of the
     payment of any Normal Retirement Benefit or Pre-Retirement Benefit with
     respect to a Benefit Unit under the Plan, the Company will pay to the
     Beneficiary the remaining installments of any such benefit that would have
     been paid to the Participant had the Participant survived.

          5.6   Spousal Survivor Benefit. If a Participant dies after the
                ------------------------                                 
commencement of the payment of any Normal Retirement Benefit or Pre-Retirement
Benefit with respect to a Benefit Unit under the Plan and such Participant has
been married for at least one (1) year at the time of such Participant's death,
the Company shall pay to such Participant's surviving spouse an annual benefit
for a period of five (5) years equal to fifty percent (50%) of the annual Normal
Retirement Benefit or Pre-Retirement Benefit otherwise payable to the
Participant assuming an election to receive such payments over one hundred
eighty (180) months, beginning on the first day of the month next following the
later of (a) the date of such Participant's death or (b) the month in which the
last payment of Normal Retirement Benefit or Pre-Retirement Benefit is paid
pursuant to Section 5.5(b).

                                      12
<PAGE>
 
          5.7   Withholding; Unemployment Taxes. To the extent required by the
                -------------------------------                               
law in effect at the time payments are made, the Company shall withhold from
payments made hereunder the minimum taxes required to be withheld by the federal
or any state or local government.

          5.8   Discounted Cash Out Election
                ----------------------------

                (a)   During the course of any Plan Year prior to the date on
   which a Participant ceases to serve as a Director, the Participant may make
   one election to receive all or part of the Participant's Deferred
   Compensation Account(s) in a single lump-sum payment that shall be paid
   within fifteen (15) days after the end of the month in which the Participant
   files a written election to receive a discounted lump sum payment pursuant to
   this Section 5.8(a). Interest on the amount elected to be withdrawn from such
   Deferred Compensation Accounts shall cease to accrue at this end of the month
   in which the Discounted Cash Out Election is made. The requirements for a
   valid Discounted Cash Out Election and the manner of determining the amount
   to be paid to a Participant who makes a pre-retirement Discounted Cash Out
   Election are as follows:

                     (i)    The Discounted Cash Out Election must be for an
          amount of $200,000 or greater, unless a Participant has a Deferred
          Compensation Account for a Benefit Unit worth less than $200,000 at
          the time of the Discounted Cash Out Election in which case the amount
          of the Discounted Cash Out Election may be equal to 100% of the
          Deferred Compensation Account for the Benefit Unit in question.

                     (ii)   The amount available for the Discounted Cash Out
          Election shall be determined by establishing the value of the
          Participant's Deferred Compensation Account for the Benefit Unit
          (including the rate of interest to be credited pursuant to Section
          4.2) as if the Participant ceased to serve as a Director on 

                                      13
<PAGE>
 
          the last day of the month during which the Participant executes a
          written Discounted Cash Out Election.

                     (iii)  If a Participant elects to receive his entire
          Deferred Compensation Account for a Benefit Unit via a Discounted Cash
          Out Election, the Participant's Deferred Compensation Account for the
          Benefit Unit shall be deemed fully distributed to the Participant. The
          amount, however, actually distributed to the Participant shall be the
          amount of the Deferred Compensation Account for the Benefit Unit less
          a penalty equal to six percent (6%) of the amount otherwise
          distributable.

                     (iv)   If a Participant elects to receive $200,000, or some
          higher dollar amount of his Deferred Compensation Account for a
          Benefit Unit, the amount elected shall be deemed distributed to the
          Participant. The amount, however, actually distributed to the
          Participant shall be the elected amount less a penalty equal to six
          percent (6%) of the elected amount.

               (b)   During the course of any Plan Year following a
     Participant's Normal Retirement date, the Participant or the Beneficiary
     may make up to two elections to receive all or part of the Participant's
     Deferred Compensation Account(s) in single lump sum payments that shall be
     paid within fifteen (15) days after the end of the month in which the
     Participant or Beneficiary files a written election to receive a discounted
     lump sum payment pursuant to this Section 5.8(b). Interest on the amount
     elected to be withdrawn from such Deferred Compensation Account(s) shall
     cease to accrue at the end of the month in which the Discounted Cash Out
     Election is made. The requirements for a valid Discounted Cash Out Election
     and the manner of determining the amount to be paid to a Participant or
     Beneficiary who makes a post-retirement Discounted Cash Out Election are as
     follows:

                                      14
<PAGE>
 
                     (i)   The Discounted Cash Out Election must be for an
          amount of $200,000 or greater, unless a Participant or Beneficiary has
          a Deferred Compensation Account for a Benefit Unit worth less than
          $200,000 at the time of the Discounted Cash Out Election in which case
          the amount of the Discounted Cash Out Election may be equal to 100% of
          the Deferred Compensation Account for the Benefit Unit in question.

                     (ii)  If a Participant or Beneficiary elects to receive his
          entire Deferred Compensation Account for a Benefit Unit via a
          Discounted Cash Out Election, the Participant's or Beneficiary's
          Deferred Compensation Account for the Benefit Unit shall be deemed
          fully distributed to the Participant or  Beneficiary. The amount,
          however, actually distributed to the electing Participant or
          Beneficiary shall be the amount of the Deferred Compensation Account
          for the Benefit Unit less a penalty equal to six percent (6%) of the
          amount otherwise distributable.

                     (iii) If a Participant or Beneficiary elects to receive
          $200,000 or some higher dollar amount of his Deferred Compensation
          Account, the amount elected shall be deemed fully distributed to the
          Participant or Beneficiary. The amount, however, actually distributed
          to the Participant or Beneficiary shall be the elected amount less a
          penalty equal to six percent (6%) of the elected amount.

                     (iv)  If a Participant or Beneficiary makes a Discounted
          Cash Out Election(s) or receives payment(s) of an Emergency Benefit
          and a portion of a Deferred Compensation Account for a Benefit Unit
          remains unpaid, future monthly benefit payments shall be reduced to
          reflect the withdrawal of part of the Deferred Compensation Account
          and there shall be no reduction in the previously scheduled number of
          monthly benefit payments.

                                      15
<PAGE>
 
          5.9  Emergency Benefit.  "Emergency Benefit". In the event that the
               -----------------                                             
Committee, upon written petition of the Participant or Beneficiary, determines,
in its sole discretion, that the Participant or Benficiary has suffered an
unforeseeable financial emergency, the Company shall pay to the Participant or
Beneficiary, as soon as practicable following such determination, an amount
necessary to meet the emergency not in excess of the Termination Benefit to
which the Participant would have been entitled pursuant to Section 5.4 if said
Participant had a termination of service on the date of such determination (the
"Emergency Benefit"). For purposes of this Plan, an unforeseeable financial
emergency is an unexpected need for cash arising from an illness, casualty loss,
sudden financial reversal, or other such unforeseeable occurrence. An
unforeseeable financial emergency for purposes of this Plan shall exist for any
Participant or Beneficiary who is deemed to be in constructive receipt of income
on account of deferred benefits payable under the terms of the Plan, and in such
event all deferred benefits giving rise to said constructive receipt of income
shall be paid to the Participant or Beneficiary in question. Notwithstanding the
foregoing, the final determination by the Internal Revenue Service ("IRS") or
court of competent jurisdiction, all time for appeal having lapsed, that the
Company is not the owner of the assets of the Rabbi Trust, with the result that
the income of the Rabbi Trust is not treated as income of the Company pursuant
to Sections 671 through 679 of the Internal Revenue Code of 1986, as amended
("Code"), or the final determination by (i) the IRS, (ii) a court of competent
jurisdiction, all time for appeal having lapsed, or (iii) counsel to the Company
that a federal tax is payable by the Participant or Beneficiary with respect to
assets of the Rabbi Trust or the Participant's or Beneficiary's Deferral
Accounts prior to the distribution of those assets or Deferral Accounts to the
Participant or Beneficiary shall in any event constitute an unforeseeable
financial emergency entitling such Participant or Beneficiary to an Emergency
Benefit provided for in this Section. Cash needs arising from foreseeable events
such as the purchase of a home or education expenses for children shall not be
considered to be the result of an unforeseeable financial emergency. The amount
of benefits otherwise payable under the Plan shall thereafter be adjusted to
reflect the reduction of a Deferral Account due to the early payment of the
Emergency Benefit.

                                      16
<PAGE>
 
                                   ARTICLE 6
                            BENEFICIARY DESIGNATION

          Each Participant shall have the right, at any time, to designate any
person or persons as Beneficiary or Beneficiaries to whom payment under this
Plan shall be made in the event of Participant's death prior to complete
distribution to Participant of the benefits due under the Plan. Each Beneficiary
designation shall become effective only when filed in writing with the Committee
during the Participant's lifetime on a form prescribed by the Committee.

          The filing of a new Beneficiary designation form will cancel all
Beneficiary designations previously filed.  Any finalized divorce or marriage
(other than a common law marriage) of a Participant subsequent to the date of
filing of a Beneficiary designation form shall revoke such designation unless in
the case of divorce the previous spouse or a trust for said previous spouse was
not designated as Beneficiary and unless in the case of marriage the
Participant's new spouse or a trust for said new spouse had previously been
designated as Beneficiary.

          If a Participant fails to designate a Beneficiary as provided above,
or if his Beneficiary designation is revoked by marriage, divorce, or otherwise
without execution of a new designation,  or if all designated Beneficiaries
predecease the Participant or die prior to complete distribution of the
Participant's benefits, then the Committee shall direct the distribution of such
benefits to the Participant's estate.

                                   ARTICLE 7
                       AMENDMENT OR TERMINATION OF PLAN

          The Chairman and Chief Executive Officer of the Company may amend the
Plan; provided, however, that (i) no such amendment shall be effective to
decrease the benefits accrued by any Participant or Beneficiary of a deceased
Participant (including, but not limited to, the rate of interest credited to 

                                      17
<PAGE>
 
the Deferred Compensation Accounts) prior to the Plan Year commencing after the
date of such amendment; (ii) Section 4.2(a) may not be amended; (iii) the
definition of Declared Rate may not be amended; and (iv) the other substantive
provisions of the Plan related to the calculation of benefits or the manner or
timing of payments to be made under the Plan shall not be amended so as to
prejudice the rights of any Participant or Beneficiary of a deceased
Participant.

               Notwithstanding any terms herein to the contrary, the Company may
not terminate the Plan. The Company shall not have any obligation to, but may,
in its discretion, allow additional deferrals into this Plan.

                                   ARTICLE 8
                                 MISCELLANEOUS

          8.1   Unsecured General Creditor. The Company intends to establish and
fund the Avery Dennison Corporation Directors Deferred Compensation Trust
("Rabbi Trust"). The assets of the Rabbi Trust shall be subject to the claims of
the Company's creditors. To the extent any benefits provided under the Plan are
actually paid from the Rabbi Trust, the Company shall have no further obligation
with respect thereto, but to the extent not so paid, such benefits shall remain
the obligation of, and shall be paid by, the Company. Participants and their
Beneficiaries, heirs, successors, and assigns shall have no legal or equitable
rights, interest, or claims in an specific property or assets of the Company,
nor shall they be beneficiaries of, or have any rights, claims, or interests in
any life insurance policies, annuity contracts, or the proceeds therefrom owned
or which may be acquired by the Company ("Policies"). Apart from the Rabbi
Trust, such Policies or other assets of the Company shall not be held under any
trust for the benefit of Participants, their Beneficiaries, heirs, successors,
or assigns, or held in any way as collateral security for the fulfilling of the
obligations of the Company under this Plan. Any and all of the Company's assets
and Policies shall be, and remain, the general, unpledged, unrestricted assets
of the Company. The Company's obligation under the Plan shall be 

                                      18
<PAGE>
 
merely that of an unfunded and unsecured promise of the Company to pay money in
the future.

          8.2   Obligations To The Company. If a Participant becomes entitled to
                --------------------------
a distribution of benefits under the Plan, and if at such time the Participant
has outstanding any debt, obligation, or other liability representing an amount
owing to the Company, then the Company may offset such amount owing it against
the amount of benefits otherwise distributable. Such determination shall be made
by the Committee.

          8.3   Nonassignability. Neither a Participant nor any other person
                ---------------- 
shall have any right to commute, sell, assign, transfer, pledge, anticipate,
mortgage or otherwise encumber, hypothecate or convey in advance of actual
receipt the amounts, if any, payable, hereunder, or any part thereof, or
interest therein which are, and all rights to which are, expressly declared to
be unassignable and non-transferable. No part of the amounts payable shall,
prior to actual payment, be subject to seizure or sequestration for the payment
of any debts, judgments, alimony or separate maintenance owed by a Participant
or any other person, nor be transferable by operation of law in the event of a
Participant's or any other person's bankruptcy or insolvency.

          8.4   Board Membership Not Guaranteed. Nothing contained in this Plan
                -------------------------------
nor any action taken hereunder shall be construed as a contract for services of
any Director as a director of the Company or as giving a Director any right to
be retained as a director of the Company.

          8.5   Protective Provisions. Each Participant shall cooperate with the
                ---------------------
Company by furnishing any and all information requested by the Company in order
to facilitate the payment of benefits hereunder, taking such physical
examinations as the Company may deem necessary and taking such other relevant
action as may be requested by the Company. If a Participant refuses so to
cooperate, the Company shall have no further obligation to the Participant under
the Plan, other than payment to such Participant of the cumulative 

                                      19
<PAGE>
 
reductions in Director's Fees theretofore made pursuant to this Plan. If a
Participant commits suicide during the two (2) year period beginning on the
later of (a) the date of adoption of this Plan or (b) the first day of the first
Plan Year of such Participant's participation in the Plan, or if the Participant
makes any material misstatement of information or nondisclosure of medical
history, then no benefits will be payable hereunder to such Participant or his
Beneficiary other than payment to such Participant of the cumulative reductions
in Director's Fees theretofore made pursuant to this Plan, provided, that in the
Company's sole discretion, benefits may be payable in an amount reduced to
compensate the Company for any loss, cost, damage or expense suffered or
incurred by the Company as a result in any way of misstatement or nondisclosure.

          8.6   Gender, Singular and Plural. All pronouns and any variations
                ---------------------------
thereof shall be deemed to refer to the masculine, feminine, or neuter, as the
identity of the person or persons may require. As the context may require, the
singular may be read as the plural and the plural as the singular .

          8.7   Captions. The captions of the articles, sections, and paragraphs
                --------
of this Plan are for convenience only and shall not control or affect the
meaning or construction of any of its provisions.

          8.8   Validity. In the event any provision of this Plan is held
                -------- 
invalid, void, or unenforceable, the same shall not affect, in any respect
whatsoever, the validity of any other provision of this Plan.

          8.9   Notice. Any notice or filing required or permitted to be given
                ------
to the Committee under the Plan shall be sufficient if in writing and hand
delivered, or sent by registered or certified mail, to the principal office of
the Company, directed to the attention of the President of the Company. Such
notice shall be deemed given as of the date of delivery or, if delivery is made
by mail, as of the date shown on the postmark on the receipt for registration or
certification.

                                      20
<PAGE>
 
          8.10  Applicable Law. This Plan shall be governed and construed in
                --------------
accordance with the laws of the State of California.












                                      21

<PAGE>
 
                                                                 EXHIBIT 10.18
                     COMPLETE RESTATEMENT AND AMENDMENT 
                                      OF
                           AVERY DENNISON CORPORATION
                          DIRECTORS VARIABLE DEFERRED 
                               COMPENSATION PLAN
                     ==================================


 



                             December 23, 1994
<PAGE>
 
                                                           TABLE OF CONTENTS
----------------------------------------------------------------------------


                                                           
<TABLE>
<CAPTION>
                                                                  PAGE
                                                                  ----
<S>              <C>                                              <C>
ARTICLE 1:       PURPOSE                                             1
 
ARTICLE 2:       DEFINITIONS AND CERTAIN PROVISIONS                  1
 
ARTICLE 3:       ADMINISTRATION OF THE PLAN                          5
 
ARTICLE 4:       PARTICIPATION                                       6
 
                 4.1      ELECTION TO PARTICIPATE
                 4.2      DEFERRAL ACCOUNTS
                 4.3      VALUATION OF ACCOUNTS
                 4.4      STATEMENT OF ACCOUNTS
 
ARTICLE 5:       BENEFITS                                           10
 
                 5.1  NORMAL RETIREMENT BENEFIT
                 5.2  DISABILITY BENEFIT
                 5.3  TERMINATION BENEFIT
                 5.4  SURVIVOR BENEFITS
                 5.5  EMERGENCY BENEFIT
                 5.6  SMALL BENEFIT
                 5.7  DISCOUNTED CASH OUT ELECTION
                 5.8  WITHHOLDING; UNEMPLOYMENT TAXES
 
ARTICLE 6:       BENEFICIARY DESIGNATION                            19

ARTICLE 7:       AMENDMENT OR TERMINATION OF PLAN                   19
</TABLE>
<PAGE>
 
<TABLE> 

<S>              <C>                                                <C> 
ARTICLE 8:       MISCELLANEOUS                                      20

                 8.1    UNSECURED GENERAL CREDITOR
                 8.2    OBLIGATIONS TO COMPANY
                 8.3    NONASSIGNABILITY                            
                 8.4    BOARD MEMBERSHIP NOT GUARANTEED
                 8.5    PROTECTIVE PROVISIONS
                 8.6    GENDER, SINGULAR & PLURAL
                 8.7    CAPTIONS 
                 8.8    VALIDITY
                 8.9    NOTICE
                 8.10   APPLICABLE LAW
</TABLE> 
<PAGE>
 
                     COMPLETE RESTATEMENT AND AMENDMENT OF
                           AVERY DENNISON CORPORATION
                 DIRECTORS VARIABLE DEFERRED COMPENSATION PLAN
              ---------------------------------------------------


                                   ARTICLE I
                                    PURPOSE

          The purpose of this Directors Variable Deferred Compensation Plan (the
"Plan") is to provide a means whereby Avery Dennison Corporation, a Delaware
corporation (the "Company"), may afford financial security to a select group of
Directors of the Company and its subsidiaries who have rendered and continue to
render valuable services to the Company and its subsidiaries which constitute an
important contribution towards the Company's continued growth and success, by
providing for additional future compensation so that these Directors may be
retained and their productive efforts encouraged.

                                   ARTICLE 2
                      DEFINITIONS AND CERTAIN PROVISIONS

          Authorization Form. "Authorization Form" means the authorization form
          ------------------                                                   
which a Director files with the Company to participate in a Benefit Unit under
the Plan.
 
          Beneficiary. "Beneficiary" means the person or persons designated as
          -----------
such in accordance with Article 6.

          Benefit Deferral Period. "Benefit Deferral Period" means that period
          -----------------------                                             
of one (1) to five (5) Plan Years as determined pursuant to Article 4 over which
a Participant defers all or a portion of such Participant's Director's Fees with
respect to a Benefit Unit.

                                       1
<PAGE>
 
          Benefit Unit. "Benefit Unit" means a unit enrolled in by a Participant
          ------------                                                          
pursuant to Article 4 providing the benefits described in Article 5. Each
Benefit Unit will be covered by a separate Authorization Form.

          Committee. "Committee" means the deferred compensation plan committee
          ---------                                                            
appointed to administer the Plan pursuant to Article 3.

          Cumulative Deferral Amount. "Cumulative Deferral Amount" means with
          --------------------------                                         
respect to each Benefit Unit the total cumulative amount by which a
Participant's Director's Fees will be reduced over the Benefit Deferral Period.

          Declared Rate. "Declared Rate" means the following rates of interest
          -------------
for Deferral Options A and B, respectively:

               Option A. "Declared Rate" means with respect to any Plan Year the
               --------                                                         
     one hundred twenty (120) month rolling average rate of ten-year United
     States Treasury Notes. The one hundred twenty (120) month rolling average
     rate will be determined by an outside source selected by the Committee once
     for each Plan Year. This rate will be determined for each Plan Year as of
     the end of the month of September of the preceding Plan Year and will be
     the average of the rates in effect at the end of each month (as so
     indicated in "Yield & Yield Spreads-U.S. Government Securities by Maturity"
     published by Salomon Brothers) for the one hundred twenty (120) months
     ending with that September.

               Option B. "Declared Rate" means with respect to any quarter of a
               --------                                                        
     Plan Year a rate of return (positive or negative) that is based on the
     actual performance of a specific Pruco Variable Life Insurance Contract
     investment fund. At the end of each quarter of a Plan Year, Prudential Life
     Insurance Company will report to the Company the actual gross performance
     of each investment fund. The rate of return determined based on such gross
     performance for an investment fund, less an administrative charge of .3%,
     will be the Declared Rate for the 

                                       2
<PAGE>
 
     investment fund for the quarter. At the discretion of the Committee, the
     Declared Rate may be determined on a monthly basis.

               The Declared Rate choices for Option B are:

               Declared Rate 1. This rate is based on the performance of the
               ---------------                                              
     Money Market Fund.

               Declared Rate 2. This rate is based on the performance of the
               ---------------                                              
     Common Stock Fund.

               Declared Rate 3. This rate is based on the performance of the
               ---------------                                              
     Conservatively Managed Fund.

               Declared Rate 4. This rate is based on the performance of the
               ---------------                                              
     Aggressively Managed Fund.

Deferrals will not necessarily be invested by the Company in the foregoing
investment funds, even though the actual performance of the investment fund will
be used to measure the Declared Rate.

          Deferral Account.  "Deferral Account" means the account maintained on
          ----------------                                                     
the books of account of the Company for each Benefit Unit pursuant to Section
                                             -                               
4.3.

          Deferral Option.  "Deferral Option" means the two deferral options
          ---------------                                                   
which are available under the Plan, Option A and Option B, as described in
Articles 4 and 5.

          Director.  "Director" means a member of the Board of Directors of the
          --------                                                             
Company who is not also an employee of the Company.

                                       3
<PAGE>
 
          Director's Fees.  "Director's Fees" means the retainer and regular
          ---------------                                                   
Board of Directors meeting fees paid to a Director for service as a director of
the Company, but before reduction pursuant to this Plan.

          Disability.  "Disability" means any inability on the part of a
          ----------                                                    
Director, commencing before age 64 1/2, as determined by the Committee, in its
complete and sole discretion, to perform the substantial and material duties of
a Director due to injury or sickness lasting for more than one hundred eighty
(180) consecutive days. Disability for purposes of this Plan shall be deemed to
commence as of the first day following the end of such one hundred eighty (180)
day period. If a Director makes application for disability benefits under the
Social Security Act, as now in effect or as hereafter amended, and qualifies for
such benefits, the Director shall be presumed to suffer from a Disability under
this Plan. The Committee may require the Director to submit to an examination by
a physician or medical clinic selected by the Committee. On the basis of such
medical evidence and in the absence of qualification for disability benefits
under the Social Security Act, the determination of the Committee as to whether
or not a condition of Disability exists shall be conclusive. To constitute
Disability, the same must commence after the Director has become a Participant
in the Plan.

          Disability Benefit.  "Disability Benefit" means benefits payable to a
          ------------------                                                   
Participant who suffers a Disability pursuant to the provisions of Section 5.2

          Discounted Cash Out Election. "Discounted Cash Out Election" means the
          ----------------------------                                          
written election by a Participant or Beneficiary in a form acceptable to the
Committee to receive all or part of the Participant's Deferral Account pursuant
to the terms and conditions of Section 5.7.

          Emergency Benefit.  "Emergency Benefit" means the benefit that is
          -----------------                                                
payable pursuant to Section 5.5 of the Plan.

          Normal Retirement. "Normal Retirement" means with respect to any
          -----------------                                               
Benefit Unit termination of a Participant's status as a Director with the

                                       4
<PAGE>
 
Company for reasons other than death on or after the date the Participant
attains age 60.

          Normal Retirement Benefit.  "Normal Retirement Benefit" means benefits
          -------------------------                                             
payable to a Participant for a Benefit Unit pursuant to the provisions of
Section 5.1.

          Participant. "Participant" means a Director who has filed a completed
          -----------                                                          
and executed Authorization Form with the Committee and is participating in the
Plan in accordance with the provisions of Article 4.

          Plan Year. "Plan Year" means the fiscal year beginning December 1 and
          ---------                                                            
ending November 30.

          Rabbi Trust. "Rabbi Trust" means the trust described in Section 8.1.
          -----------                                                         

          Survivor Benefit.  "Survivor Benefit" means those Plan benefits that
          ----------------                                                    
become payable upon the death of a Participant pursuant to the provisions of
Section 5.4.

          Termination Benefit.  "Termination Benefit" means the lump sum amount
          -------------------                                                  
payable to a Participant who ceases to be a Director pursuant to the provisions
of Section 5.3.
 
                                   ARTICLE 3
                          ADMINISTRATION OF THE PLAN

          A deferred compensation plan committee consisting of three or more
members shall be appointed by the Company's Chairman and Chief Executive Officer
to administer the Plan and establish, adopt, or revise such rules and
regulations as it may deem necessary or advisable for the administration of the
Plan and to interpret the provisions of the Plan, with any 

                                       5
<PAGE>
 
such interpretations to be conclusive. All decisions of the committee shall be
by vote of at least a majority of its members and shall be final and binding.
Members of the Committee shall be eligible to participate in the Plan while
serving as members of the Committee, but a member of the Committee shall not
vote or act upon any matter which relates solely to such member's interest in
the Plan as a Participant.

                                   ARTICLE 4
                                 PARTICIPATION

          4.1   Election to Participate. Any Director may enroll in a Benefit
                -----------------------
Unit under the Plan effective as of the first day of a Plan Year by filing a
completed and fully executed Authorization Form with the Committee prior to the
beginning of such Plan Year. Any person who first becomes a Director on or after
the first day of a Plan Year may enroll in a Benefit Unit under the Plan,
effective as of the date of filing of a completed and fully executed
Authorization Form with the Committee. Any enrollment in a Benefit Unit
beginning in any Plan Year other than the first Plan Year under this Plan may be
made only with the consent of the Committee. Pursuant to said Authorization
Form, the Director shall irrevocably elect a Cumulative Deferral Amount by which
the aggregate Director's Fees of such Participant will be reduced over the
Benefit Deferral Period.

                (a)  Option A. Under Option A, a Director must elect a specific
                     --------                                                  
     dollar amount of Director's Fees to be deferred each Plan Year for four
     years. A Director may specify in his Authorization Form the dollar amount
     of his Director's Fees to be deferred toward satisfaction of his annual
     deferral commitment. The minimum annual deferral under Option A is $2,000,
     and the maximum annual deferral under Option A is $20,000.

                (b)  Option B. In order to participate in Option B, a Director
                     --------                                                 
     must participate in Option A at the minimum deferral level ($2,000 per year
     for each of four years). Under Option B, a Director may 

                                       6
<PAGE>
 
     elect to defer a specific dollar amount from his Director's Fees to be
     deferred each Plan Year for one to five years. The minimum annual deferral
     under Option B is $5,000 and Option B is not subject to a maximum annual
     deferral.

              (c)  Accelerated Reduction. Prior to the beginning of any Plan
                   ---------------------                                    
     Year in any Benefit Deferral Period as to which there are two or more Plan
     Years remaining, a Participant may elect in a written notice filed with the
     Committee to increase the amount of the reduction of Director's Fees
     otherwise provided for any of the Plan Years remaining in such Benefit
     Deferral Period; provided, however, that any such increase in the reduction
     of Director's Fees for any remaining Plan Years in the Benefit Deferral
     Period shall not increase the Cumulative Deferral Amount for the Benefit
     Deferral Period unless the Participant elects in such written notice to
     apply the increased reduction in Director's Fees for any Plan Year as a
     credit against the reductions in Director's Fees that otherwise would have
     resulted in subsequent Plan Years in the Benefit Deferral Period pursuant
     to Section 4.1.  In the event a Participant elects to increase the
     previously elected reduction of Director's Fees pursuant to this Section
     4.1(c), the Participant in his sole discretion shall determine the
     allocation as between said Participant's retainer and regular Board of
     Directors meeting fees paid during the year of such increase.

              (d)  Maximum Reduction in Director's Fees. A Participant may not
                   ------------------------------------                       
     elect a Cumulative Deferral Amount or an increase in reduction of
     Director's Fees pursuant to Section 4.1(c), or any combination of the two,
     that would cause the aggregate total reduction in Director's Fees in any
     Plan Year with respect to all Benefit Units to exceed one hundred percent
     (100%) of the excess of (i) the Director's Fees otherwise payable during
     such Plan Year, over (ii) the sum of amounts required by federal, state or
     local law to be withheld by the Company from such Director's Fees. In the
     event that a Participant elects a Cumulative Deferral Amount or increase in
     reduction of Director's Fees in an amount in excess of the

                                       7
<PAGE>
 
     amount allowable pursuant to the previous sentence, the election shall be
     valid except that the Cumulative Deferral Amount or increase in reduction
     of Director's Fees so elected shall automatically be reduced to comply with
     such limitation, whichever is most appropriate in the sole discretion of
     the Committee.

              (e)  Enrollment in Benefit Unit. For purposes of the Plan, a
                   --------------------------                             
     Benefit Unit shall be deemed to be a Benefit Unit in which a Participant is
     enrolled only as of and after the first day of the Benefit Deferral Period
     with respect to such Benefit Unit.

        4.2   Deferral Accounts. The Committee shall establish and maintain a
              -----------------                                              
separate Deferral Account for each of a Participant's Benefit Units. The amount
by which a Participant's Director's Fees are reduced pursuant to Section 4.1
with respect to each Benefit Unit shall be credited by the Company to the
Participant's Deferral Account for such Benefit Unit no later than the first day
                                                                         -      
of the month following the month in which such Director's Fees would otherwise
have been paid. The Deferral Account for a Benefit Unit shall be debited by the
amount of any payments made by the Company to the Participant or the Beneficiary
with respect to such Benefit Unit pursuant to this Plan.

              (a)  Interest on Deferral Accounts. Various types of returns will
                   -----------------------------                               
     be credited on Deferral Accounts prior to commencement of payment of
     benefits depending on the Deferral Option which a Participant chooses, as
     described below.

                   (i)    Option A. Under Option A, the Declared Rate for Option
                          --------
          established by Article 2 shall be credited monthly to Deferral
          Accounts at one-twelfth (1/12) of the Declared Rate, and all such
          interest shall be compounded annually.

                   (ii)   Option B. Under Option B, a Participant may elect one
                          --------                                             
          of four Declared Rates (as defined in Article 2) to be 


                                       8
<PAGE>
 
          credited on 100% of his Deferral Account balance or two of the four
          Declared Rates with each to be credited on 50% of his Deferral Account
          balance. The Participant's Deferral Accounts will be credited with a
          rate of return (positive or negative) based on the Declared Rate(s)
          which he elects. The rate of return (positive or negative) will be
          credited monthly to Deferral Accounts at one-third of the quarterly
          Declared Rate(s). Notwithstanding the foregoing provision or any other
          provision of this Plan, the Committee, in its sole discretion, may
          credit a Participant's Deferral Accounts based on monthly Declared
          Rate(s) or may use monthly Declared Rate(s) for the months subsequent
          to the end of the preceding quarter whenever a lump sum payment will
          be made to the Participant or the Beneficiary.

          A Participant may change his Declared Rate(s) election under Option B
twice a year effective as of the following June 1 or December 1 of each year by
filing a written notice with the Company at least 30 days in advance. Under
Option B, Deferral Accounts are subject to greater investment risk because the
actual performance of the investment fund that is chosen to measure the Declared
Rate may be either positive or negative and either more or less than the Option
A Declared Rate. Deferral Account balances will not necessarily be invested in
these investment funds by the Company, even though the actual performance of the
investment fund that is chosen to measure the Declared Rate will determine the
rate of return (positive or negative) on the Participant's Deferral Account.

          4.3  Valuation of Accounts. The value of a Deferral Account as of any
               ---------------------                                           
date shall equal the amounts theretofore credited to such account, plus the
interest deemed to be earned on such account in accordance with Section 4.2
through the day preceding such date, less the amounts theretofore debited to
such account.

                                       9
<PAGE>
 
          4.4  Statement of Accounts. The Committee shall submit to each
               ---------------------                                    
Participant, within one hundred twenty (120) days after the close of each Plan
Year, a statement in such format the Committee deems desirable setting forth the
balance standing to the credit of each Participant in each of his Deferral
Accounts.  Each statement of account shall show the Participant's deferrals and
the interest credited to the Participant's Deferral Account.

                             ARTICLE 5
                             BENEFITS

          5.1  Normal Retirement Benefit. A Participant is eligible for a
               -------------------------               
Retirement Benefit under this Plan with respect to a Benefit Unit when he has
satisfied all of the requirements for Normal Retirement (as defined in Article
2) with respect to the Benefit Unit. The Normal Retirement Benefit for a Benefit
Unit will be based on the total value of the Deferral Account for the Benefit
Unit. In addition to the interest credited under Section 4.2(a)(i), Deferral
Accounts under Option A will be credited with additional interest equal to 25%
of the Declared Rate for each Plan Year prior to commencement of payment of the
Normal Retirement Benefit.
          
               The Normal Retirement Benefit will be paid beginning on the date
and in the manner which the Participant elects when he enrolls in a Benefit
Unit. This election may not be changed at any time by the Participant. A
Participant may elect to receive his Normal Retirement Benefit at retirement or
on a specified date in either a lump sum or installments over a specified number
of years (not to exceed 20 years) or a combination of a lump sum payment and
installment payments. All installment payments will be calculated on an annual
basis but paid in such intervals as may be determined by the Committee, provided
that such intervals shall not be less frequent than quarterly.

               Under Option A, if a Participant elects to receive his Normal
Retirement Benefit in installment payments, interest will continue to be
credited on the unpaid Deferral Account balance at a rate equal to 125% of the
average 

                                      10
<PAGE>
 
of the Declared Rates for the five Plan Years prior to payment of the
initial installment of the Normal Retirement Benefit.

               Under Option B, if a Participant elects to receive his Normal
Retirement Benefit in installment payments, the payments will be made in such
intervals as may be determined by the Committee, provided that such intervals
shall not be less frequent than quarterly, based on the Deferral Account balance
at the beginning of the payment period. The payments will be redetermined
annually by dividing the Participant's current number of remaining years in the
payment period based on the Participant's retirement payment election. The rate
of return (positive or negative) during any payment year will be credited during
the year on the unpaid Deferral Account balance at the applicable Declared
Rate(s). A Participant may continue to change his Declared Rate(s) election
twice a year, effective as of the following June 1 or December 1 by filing a
written notice with the Company at least 30 days in advance, as long as he has a
remaining Deferral Account balance.

          5.2  Disability Benefit. In the event that a Participant who has
               ------------------
completed the Cumulative Deferral Amount with respect to a Benefit Unit
experiences a Disability prior to the commencement of payment of either the
Normal Retirement Benefit or the Survivor Benefit with respect to such Benefit
Unit, the Company shall pay to such Participant the Normal Retirement Benefit
with respect to such Benefit Unit (the "Disability Benefit") beginning on the
commencement of the Disability. In the event that a Participant who has not
completed the Cumulative Deferral Amount with respect to a Benefit Unit
experiences a Disability, amounts that otherwise would have been credited to the
Deferral Account for such Benefit Unit in accordance with Section 4.1 if the
Participant had not suffered such a Disability will continue to be credited to
such Deferral Account for all purposes of this Plan. Upon completion of the
Cumulative Deferral Amount with respect to a Benefit Unit, the Company shall
commence payment to the Participant of the Disability Benefit with respect to
such Benefit Unit. A Participant who receives a Disability Benefit with respect
to

                                      11
<PAGE>
 
a Benefit Unit shall not otherwise receive either a Normal Retirement Benefit or
a Survivor Benefit with respect to such Benefit Unit.

     5.3     Termination Benefit.
             ------------------- 

             (a)  Certain Terminations. With respect to any Benefit Unit, if a
                  --------------------                                        
     Participant (i) ceases to be a Director for any reason other than death,
     Disability or Normal Retirement, or (ii) fails to return to the status of a
     Director within one hundred eighty (180) days following recovery from a
     Disability prior to Normal Retirement, the Company shall pay to the
     Participant in one lump sum an amount (the "Termination Benefit" ) equal to
     the value of the Deferral Account for such Benefit Unit. In computing the
     Termination Benefit, the value of the Deferral Account will be based on
     interest at the applicable Declared Rate, not including the value of the
     additional interest referred to in Section 5.1. The Participant shall be
     entitled to no further benefits under this Plan for such Benefit Units.

             (b)  Termination of a Benefit Unit. With the written consent of the
                  -----------------------------                                 
Committee, a Participant may terminate enrollment in a Benefit Unit by filing
with the Committee a written request to so terminate the Benefit Unit. Upon
termination of enrollment in a Benefit Unit, no further reductions shall be made
in the Participant's Director's Fees pursuant to the Authorization Form with
respect to such Benefit Unit, and the Participant shall immediately cease to be
eligible for any benefits with respect to such Benefit Unit, other than the
Termination Benefit. No other benefit shall be payable to either the Participant
or any Beneficiary of such Participant with respect to the terminated Benefit
Unit. In its sole discretion, the Committee may pay the Termination Benefit with
respect to a terminated Benefit Unit on a date earlier than a Participant's
termination of employment with the Company, with such Termination Benefit to be
calculated as if the Participant had terminated employment with the Company on
the date of such payment.

                                      12
<PAGE>
 
     5.4     Survivor Benefits.
             ----------------- 

             (a)   Pre-Retirement. If a Participant dies and has not yet
                   --------------                                       
     commenced to receive Normal Retirement Benefit payments with respect to a
     Benefit Unit, a Survivor Benefit will be paid to his Beneficiary in annual
     installments over five years. The aggregate Survivor Benefit will be equal
     to the Deferral Account balance for the Benefit Unit. The annual Survivor
     Benefit payments shall be redetermined each year based upon the value of
     the Deferral Account at that time, plus the expected interest based on the
     interest rate that is established by the Company each year for the
     remaining period of installment payments. Interest will be credited on the
     unpaid balance in the Deferral Account under Option A and Option B as
     follows:

                   (i)  Option A. A Deferral Account under Option A will be
                        --------                                           
          credited with interest for each Plan Year before and after the
          Participant's death equal to 125% of the Declared Rate for balances
          for which the Participant had elected to receive a Normal Retirement
          Benefit.

                   (ii)  Option B. A Deferral Account under Option B will be
                         --------                                           
          credited with interest equal to the Declared Rate for each Plan Year
          before the Participant's death. After the Participant's death,
          interest will be credited at a rate to be determined each year by the
          Company, but in no event less than 7% per annum.

             (b)   Post-Retirement. If a Participant dies after he has commenced
                   ---------------                                              
     to receive a Normal Retirement Benefit with respect to a Benefit Unit, his
     Beneficiary will be entitled to receive a Survivor Benefit with respect to
     the Benefit Unit under Option A and Option B as follows:

                   (i)   Option A. The Beneficiary will be entitled to receive
                         --------
     the remaining installments of the Normal Retirement Benefit which would
     

                                      13
<PAGE>
 
     have been paid to the Participant with respect to the Benefit Unit if the
     Participant had survived based upon interest that would have been credited
     on unpaid amounts if the Participant had survived.

                   (ii)  Option B. The Beneficiary will be entitled to receive a
                         --------                                               
          Survivor Benefit equal to the Deferral Account balance for the Benefit
          Unit, which will be paid in annual installments over five years. After
          the Participant's death, interest will be credited on the unpaid
          balance in the Deferral Account at a rate to be determined each year
          by the Company, but in no event less than 7% per annum.

             (c)   Large Survivor Benefit. If the aggregate Deferral Account
                   ----------------------                                   
     balances which are payable to a Beneficiary as a Survivor Benefit for all
     of the Participant's Benefit Units exceed $500,000, the Survivor Benefit
     for each Benefit Unit shall be payable to the Beneficiary over the number
     of years (if more than five years) which the Participant elected for
     payment of his Normal Retirement Benefit for each such Benefit Unit.

          5.5  Emergency Benefit. In the event that the Committee, upon written
               -----------------                                               
petition of the Participant or Beneficiary determines, in its sole discretion,
that the Participant or Beneficiary has suffered an unforeseeable financial
emergency, the Company shall pay to the Participant or Beneficiary, as soon as
practicable following such determination, an amount necessary to meet the
emergency not in excess of the Termination Benefit to which the Participant
would have been entitled pursuant to Section 5.3 if said Participant had a
termination of service on the date of such determination (the "Emergency
Benefit"). For purposes of this Plan, an unforeseeable financial emergency is an
unexpected need for cash arising from an illness, casualty loss, sudden
financial reversal, or other such unforeseeable occurrence. An unforeseeable
financial emergency for purposes of this Plan shall exist for any Participant or
Beneficiary who is deemed to be in constructive receipt of income on account of
deferred 

                                      14
<PAGE>
 
benefits payable under the terms of the Plan, and in such event all deferred
benefits giving rise to said constructive receipt of income shall be paid to the
Participant or Beneficiary in question. Notwithstanding the foregoing, the final
determination by the Internal Revenue Service ("IRS") or court of competent
jurisdiction, all time for appeal having lapsed, that the Company is not the
owner of the assets of the Rabbi Trust, with the result that the income of the
Rabbi Trust is not treated as income of the Company pursuant to Sections 671
through 679 of the Internal Revenue Code of 1986, as amended ("Code"), or the
final determination by (i) the IRS, (ii) a court of competent jurisdiction, all
time for appeal having lapsed, or (iii) counsel to the Company that a federal
tax is payable by the Participant or Beneficiary with respect to assets of the
Rabbi Trust or the Participant's or Beneficiary's Deferral Accounts prior to the
distribution of those assets or Deferral Accounts to the Participant or
Beneficiary shall in any event constitute an unforeseeable financial emergency
entitling such Participant or Beneficiary to an Emergency Benefit provided for
in this Section. Cash needs arising from foreseeable events such as the purchase
of a home or education expenses for children shall not be considered to be the
result of an unforeseeable financial emergency. The amount of benefits otherwise
payable under the Plan shall thereafter be adjusted to reflect the reduction of
a Deferral Account due to the early payment of the Emergency Benefit.

          5.6  Small Benefit Payment. In the event the Committee determines that
               ---------------------                                            
the balance of the Participant's Deferral Accounts is less than $50,000 at the
time of commencement of payment of his Normal Retirement Benefit or Termination
Benefit, or the portion of the balance of the Participant's Deferral Account
payable to any Beneficiary is less than $50,000 at the time of commencement of
payment of a Survivor Benefit to such Beneficiary, the Company may pay the
benefit in the form of a lump sum payment, notwithstanding any provision of this
Article 5 to the contrary. Such lump sum payment shall be equal to the balance
of the Participant's Deferral Accounts, or portions thereof payable to a
Beneficiary.

                                      15
<PAGE>
 
          5.7  Discounted Cash Out Election
               ----------------------------

               (a)   During the course of any Plan Year prior to the date on
   which a Participant ceases to serve as a Director, the Participant may make
   one election to receive all or part of the Participant's Deferral Account(s)
   in a single lump-sum payment that shall be paid within fifteen (15) days
   after the end of the month in which the Participant files a written election
   to receive a discounted lump sum payment pursuant to this Section 5.7(a).
   Interest on the amount elected to be withdrawn from such Deferral Accounts
   shall cease to accrue at this end of the month in which the Discounted Cash
   Out Election is made. The requirements for a valid Discounted Cash Out
   Election and the manner of determining the amount to be paid to a Participant
   who makes a pre-retirement Discounted Cash Out Election are as follows:

                     (i)   The Discounted Cash Out Election must be for an
          amount of $200,000 or greater, unless a Participant or Beneficiary has
          a Deferral Account for a Benefit Unit worth less than $200,000 at the
          time of the Discounted Cash Out Election in which case the amount of
          the Discounted Cash Out Election may be equal to 100% of the Deferral
          Account for the Benefit Unit in question.

                     (ii)  The amount available for the Discounted Cash Out
          Election shall be determined by establishing the value of the
          Participant's Deferral Account for the Benefit Unit (including the
          rate of interest to be credited pursuant to Section 4.2) as if the
          Participant ceased to serve as a Director on the last day of the month
          during which the Participant executes a written Discounted Cash Out
          Election.

                     (iii) If a Participant elects to receive his entire
          Deferral Account for a Benefit Unit via a Discounted Cash Out
          
                                      16
<PAGE>
 
          Election, the Participant's Deferral Account for the Benefit Unit
          shall be deemed fully distributed to the Participant. The amount,
          however, actually distributed to the Participant shall be the amount
          of the Deferral Account for the Benefit Unit less a penalty equal to
          six percent (6%) of the amount otherwise distributable.
                   (iv)  If a Participant elects to receive $200,000, or some
          higher dollar amount of his Deferral Account for a Benefit Unit, the
          amount elected shall be deemed distributed to the Participant. The
          amount, however, actually distributed to the Participant shall be the
          elected amount less a penalty equal to six percent (6%) of the elected
          amount.

              (b)  During the course of any Plan Year following a Participant's
     Normal Retirement date, the Participant or the Beneficiary may make up to
     two elections to receive all or part of the Participant's Deferral
     Account(s) in single lump sum payments that shall be paid within fifteen
     (15) days after the end of the month in which the Participant or
     Beneficiary files a written election to receive a discounted lump sum
     payment pursuant to this Section 5.7(b). Interest on the amount elected to
     be withdrawn from such Deferral Account(s) shall cease to accrue at the end
     of the month in which the Discounted Cash Out Election is made. The
     requirements for a valid Discounted Cash Out Election and the manner of
     determining the amount to be paid to a Participant or Beneficiary who makes
     a post-retirement Discounted Cash Out Election are as follows:

                   (i)   The Discounted Cash Out Election must be for an amount
          of $200,000 or greater, unless a Participant or Beneficiary has a
          Deferral Account for a Benefit Unit worth less than $200,000 at the
          time of the Discounted Cash Out Election in which case the amount of
          the Discounted Cash Out Election may be equal to 100% of the Deferral
          Account for the Benefit Unit in question.
                    
                                      17
<PAGE>
 
                   (ii)  If a Participant or Beneficiary elects to receive his
          entire Deferral Account for a Benefit Unit via a Discounted Cash Out
          Election, the Participant's or Beneficiary's Deferral Account for the
          Benefit Unit shall be deemed fully distributed to the Participant or
          Beneficiary. The amount, however, actually distributed to the electing
          Participant or Beneficiary shall be the amount of the Deferral Account
          for the Benefit Unit less a penalty equal to six percent (6%) of the
          amount otherwise distributable.

                   (iii) If a Participant or Beneficiary elects to receive
          $200,000 or some higher dollar amount of his Deferral Account, the
          amount elected shall be deemed fully distributed to the Participant or
          Beneficiary. The amount, however, actually distributed to the
          Participant or Beneficiary shall be the elected amount less a penalty
          equal to six percent (6%) of the elected amount.

                   (iv)  If a Participant or Beneficiary makes a Discounted Cash
          Out Election(s) or receives payment(s) of an Emergency Benefit and a
          portion of a Deferral Account for a Benefit Unit remains unpaid,
          future monthly benefit payments shall be reduced to reflect the
          withdrawal of part of the Deferral Account and there shall be no
          reduction in the previously scheduled number of monthly benefit
          payments.

          5.8   Withholding; Unemployment Taxes. To the extent required by the
law in effect at the time payments are made, the Company shall withhold from
payments made hereunder the minimum taxes required to be withheld by the federal
or any state or local government.

                                      18
<PAGE>
 
                             ARTICLE 6
                      BENEFICIARY DESIGNATION

          Each Participant shall have the right, at any time, to designate any
person or persons as Beneficiary or Beneficiaries to whom payment under this
Plan shall be made in the event of Participant's death prior to complete
distribution to Participant of the benefits due under the Plan. Each Beneficiary
designation shall become effective only when filed in writing with the Committee
during the Participant's lifetime on a form prescribed by the Committee.

          The filing of a new Beneficiary designation form will cancel all
Beneficiary designations previously filed.  Any finalized divorce or marriage
(other than a common law marriage) of a Participant subsequent to the date of
filing of a Beneficiary designation form shall revoke such designation unless in
the case of divorce the previous spouse or a trust for said previous spouse was
not designated as Beneficiary and unless in the case of marriage the
Participant's new spouse or a trust for said new spouse had previously been
designated as Beneficiary.

          If a Participant fails to designate a Beneficiary as provided above,
or if his Beneficiary designation is revoked by marriage, divorce, or otherwise
without execution of a new designation,  or if all designated Beneficiaries
predecease the Participant or die prior to complete distribution of the
Participant's benefits, then the Committee shall direct the distribution of such
benefits to the Participant's estate.

                             ARTICLE 7
                  AMENDMENT OR TERMINATION OF PLAN

          The Chairman and Chief Executive Officer of the Company may amend the
Plan; provided, however, that (i) no such amendment shall be effective to
decrease the benefits accrued by any Participant or Beneficiary of a deceased
Participant (including, but not limited to, the rate of interest credited to 

                                      19
<PAGE>
 
the Deferral Accounts) prior to the Plan Year commencing after the date of such
amendment; (ii) Section 5.1 may not be amended; (iii) the definition of Declared
Rate may not be amended; and (iv) the other substantive provisions of the Plan
related to the calculation of benefits or the manner or timing of payments to be
made under the Plan shall not be amended so as to prejudice the rights of any
Participant or Beneficiary of a deceased Participant.

          Notwithstanding any terms herein to the contrary, the Company may not
terminate the Plan.  The Company shall not have any obligation to, but may, in
its discretion, allow additional deferrals into this Plan.

                             ARTICLE 8
                          MISCELLANEOUS

          8.1    Unsecured General Creditor. The Company intends to establish
                 -------------------------- 
and fund the Avery Dennison Corporation Directors Deferred Compensation Trust
("Rabbi Trust"). The assets of the Rabbi Trust shall be subject to the claims of
the Company's creditors. To the extent any benefits provided under the Plan are
actually paid from the Rabbi Trust, the Company shall have no further obligation
with respect thereto, but to the extent not so paid, such benefits shall remain
the obligation of, and shall be paid by, the Company. Participants and their
Beneficiaries, heirs, successors, and assigns shall have no legal or equitable
rights, interest, or claims in an specific property or assets of the Company,
nor shall they be beneficiaries of, or have any rights, claims, or interests in
any life insurance policies, annuity contracts, or the proceeds therefrom owned
or which may be acquired by the Company ("Policies"). Apart from the Rabbi
Trust, such Policies or other assets of the Company shall not be held under any
trust for the benefit of Participants, their Beneficiaries, heirs, successors,
or assigns, or held in any way as collateral security for the fulfilling of the
obligations of the Company under this Plan. Any and all of the Company's assets
and Policies shall be, and remain, the general, unpledged, unrestricted assets
of the Company. The Company's obligation under the Plan shall be

                                      20
<PAGE>
 
merely that of an unfunded and unsecured promise of the Company to pay money in
the future.

          8.2   Obligations To The Company. If a Participant becomes entitled to
                --------------------------
a distribution of benefits under the Plan, and if at such time the Participant
has outstanding any debt, obligation, or other liability representing an amount
owing to the Company, the Company may offset such amount owed to it against the
amount of benefits otherwise distributable. Such determination shall be made by
the Committee.

          8.3   Nonassignability. Neither a Participant nor any other person
                ----------------
shall have any right to commute, sell, assign, transfer, pledge, anticipate,
mortgage or otherwise encumber, hypothecate or convey in advance of actual
receipt the amounts, if any, payable, hereunder, or any part thereof, or
interest therein which are, and all rights to which are, expressly declared to
be unassignable and non-transferable. No part of the amounts payable shall,
prior to actual payment, be subject to seizure or sequestration for the payment
of any debts, judgments, alimony or separate maintenance owed by a Participant
or any other person, nor be transferable by operation of law in the event of a
Participant's or any other person's bankruptcy or insolvency .

          8.4   Board Membership Not Guaranteed. Nothing contained in this Plan
                ------------------------------- 
nor any action taken hereunder shall be construed as a contract for services of
 any Director as a director of the Company or as giving a Director any right to
 be retained as a director of the Company.

          8.5   Protective Provisions. Each Participant shall cooperate with the
                ---------------------
Company by furnishing any and all information requested by the Company in order
to facilitate the payment of benefits hereunder, taking such physical
examinations as the Company may deem necessary and taking such other relevant
action as may be requested by the Company. If a Participant refuses so to
cooperate, the Company shall have no further obligation to the Participant under
the Plan, other than payment to such Participant of the cumulative 

                                      21
<PAGE>
 
reduction in Director's Fees theretofore made pursuant to this Plan. If a
Participant commits suicide during the two (2) year period beginning on the
later of (a) the first day on which he participates in the Plan or (b) the first
day of the Participant's Benefit Deferral Period for any new Benefit Unit under
the Plan, or if the Participant makes any material misstatement of information
or nondisclosure of medical history, then no benefits with respect to any
affected Benefit Unit will be payable hereunder to such Participant or his
Beneficiary other than payment to such Participant of the cumulative reductions
in Director's Fees theretofore made pursuant to this Plan, provided, that in the
Company's sole discretion, benefits may be payable in an amount reduced to
compensate the Company for any loss, cost, damage or expense suffered or
incurred by the Company as a result in any way of any such action, misstatement
                                    --
or nondisclosure.

          8.6   Gender, Singular & Plural. All pronouns and any variations
                -------------------------
thereof shall be deemed to refer to the masculine, feminine, or neuter, as the
identity of the person or persons may require. As the context may require, the
singular may be read as the plural and the plural as the singular.

          8.7   Captions. The captions of the articles, sections, and paragraphs
                --------
of this Plan are for convenience only and shall not control or affect the
meaning or construction of any of its provisions.

          8.8   Validity. In the event any provision of this Plan is held
                --------
invalid, void, or unenforceable, the same shall not affect, in any respect
whatsoever, the validity of any other provision of this Plan.

          8.9   Notice. Any notice or filing required or permitted to be given
                ------
to the Committee under the Plan shall be sufficient if in writing and hand
delivered, or sent by registered or certified mail, to the principal office of
the Company, directed to the attention of the Vice President, General Counsel
and Secretary of the Company. Such notice shall be deemed given as of the date
of delivery or, if delivery is made by mail, as of the date shown on the
postmark on the receipt for registration or certification.

                                      22
<PAGE>
 
          8.10  Applicable Law. This Plan shall be governed and construed in
                --------------
accordance with the laws of the State of California.


                                      23

<PAGE>
 
                                                                 EXHIBIT 10.19.3

                                        
                           AVERY DENNISON CORPORATION
                           --------------------------

                      NON-QUALIFIED STOCK OPTION AGREEMENT
                      ------------------------------------


THIS AGREEMENT, dated _____________________________, is made by and between
Avery Dennison Corporation, a Delaware corporation, hereinafter referred to as
the "Company," and *, an employee of Company or a Subsidiary of Company,
hereinafter referred to as "Employee".

WHEREAS, Company wishes to afford Employee the opportunity to purchase shares of
its $1.00 par value common stock under the terms of The 1990 Stock Option and
Incentive Plan for Key Employees of Avery Dennison Corporation; and

WHEREAS, the Compensation Committee of the Company's Board of Directors
(hereinafter referred to as the "Committee"), appointed to administer said Plan,
has determined that it would be to the advantage and best interest of Company
and its shareholders to grant the Option provided for herein to Employee as an
inducement to remain in the service of Company or its Subsidiaries and as an
incentive for increased efforts during such service;

WHEREAS, the Committee has advised the Company of its determination and
instructed the undersigned officers to issue said Option, which the Committee
has determined should be a Non-Qualified Stock Option, as authorized under the
Plan;

NOW, THEREFORE, in consideration of the mutual covenants herein contained and
other good and valuable consideration, the receipt of which is hereby
acknowledged, Company and Employee do hereby agree as follows:

                                   ARTICLE I
                                   ---------

                                  DEFINITIONS
                                  -----------

Whenever the following terms are used in this Agreement they shall have the
meaning specified below unless the context clearly indicates to the contrary.

1.1  Option
     ------

     "Option" shall mean the option to purchase common stock of the Company
     granted under the Stock Option Agreement.

1.2  Plan
     ----

     The "Plan" shall mean The 1990 Stock Option and Incentive Plan for Key
     Employees of Avery Dennison Corporation.

* Refer to attached Notice.

                                      -1-
<PAGE>
 
1.3  Pronouns
     --------

     The masculine pronoun shall include the feminine and neuter, and the
     singular and plural, where the context so indicates.

1.4  Secretary
     ---------

     "Secretary" shall mean the Secretary of the Company.

1.5  Subsidiary
     ----------

     "Subsidiary" shall mean any corporation in an unbroken chain of
     corporations beginning with the Company if each of the corporations other
     than the last corporation in the unbroken chain then owns stock possessing
     50 percent or more of the total combined voting power of all classes of
     stock in one of the other corporations in such chain.

1.6  Termination of Employment
     -------------------------

     "Termination of Employment" shall mean the time when the employee-employer
     relationship between the Employee and the Company or a Subsidiary is
     terminated for any reason, including, but not limited to, a termination by
     resignation, discharge, death or retirement, but excluding terminations
     where there is a simultaneous reemployment or continuing employment by the
     Company or a Subsidiary, and, at the discretion of the Committee,
     terminations which result in the severance of the employee-employer
     relationship that do not exceed one year.  The Committee, in its absolute
     discretion, shall determine the effect of all other matters and questions
     relating to Termination of Employment.

1.7  Change of Control
     -----------------

     "Change of Control" shall mean a change in control of the Company of a
     nature that would be required to be reported in response to Item 6(e) of
     Schedule 14A, Regulation 240.14a-101, promulgated under the Securities
     Exchange Act of 1934 as in effect on the date of this Agreement or, if Item
     6(e) is no longer in effect, any regulation issued by the Securities and
     Exchange Commission pursuant to the Securities Exchange Act of 1934 which
     serves similar purposes; provided that, without limitation, a Change of
     Control shall be deemed to have occurred if and when:

     (a)  Any "person" (as such term is used in Sections 13(d) and 14(d)(2) of
          the Securities Exchange Act of 1934) is or becomes a beneficial owner,
          directly or indirectly, of securities of the Company representing
          fifty percent (50%) or more of the combined voting power of the
          Company's then outstanding securities, or

     (b)  Individuals who were members of the Board of Directors of the Company
          immediately prior to a meeting of the shareholders of the Company
          involving a contest or the election of the directors shall not
          constitute a majority of the Board of Directors following such
          election.

                                      -2-
<PAGE>
 
1.8  Beneficiary
     -----------

     "Beneficiary" shall mean a person properly designated by the Employee,
     including his/her spouse or heirs at law, to exercise such Employee's
     rights under the Plan.  Designation, revocation and redesignation of
     Beneficiaries must be made in writing in accordance with rules established
     by the Committee and shall be effective upon delivery to the Committee.

                                   ARTICLE II
                                   ----------

                                GRANT OF OPTION
                                ---------------

2.1  Grant of Option
     ---------------

     In consideration of Employee's agreement to remain in the employ of Company
     or its subsidiaries and for other good and valuable consideration, on the
     date hereof the Company irrevocably grants to Employee the option to
     purchase any part or all of an aggregate of * shares of its $1.00 par value
     common stock upon the terms and conditions set forth in this Agreement.
     Such Option is granted pursuant to the Plan and shall also be subject to
     the terms and conditions set forth in the Plan.

2.2  Purchase Price
     --------------

     The purchase price of the shares of stock covered by the Option shall be
     ______________________________ dollars ($___________) per share without
     commission or other charge.

2.3  Consideration to Company
     ------------------------

     In consideration of the granting of this Option by the Company, the
     Employee agrees to render faithful and efficient service to the Company or
     a Subsidiary, with such duties and responsibilities as the Company shall
     from time to time prescribe, for a period of at least one (1) year from the
     date this Option is granted.  Nothing in this Agreement or in the Plan
     shall confer upon the Employee any right to continue in the employ of the
     Company or any Subsidiary or shall interfere with or restrict in any way
     the rights of the Company and its Subsidiaries, which are hereby expressly
     reserved, to discharge the Employee at any time for any reason whatsoever,
     with or without good cause.  Nor shall it interfere with or restrict in any
     way, other than the forfeiture of all rights under this Agreement, the
     right of the Employee voluntarily to terminate his employment with the
     Company or a Subsidiary.

2.4  Adjustments in Option
     ---------------------

     In the event that the outstanding shares of the stock subject to the Option
     are changed into or exchanged for a different number or kind of shares of
     the Company or other securities of the Company by reason of merger,
     consolidation, recapitalization, reclassification, stock split-up, stock
     dividend, or combination of shares, the Committee shall make an appropriate
     and

* Refer to attached Notice

                                      -3-
<PAGE>
 
     equitable adjustment in the number and kind of shares as to which the
     Option, or portions thereof then unexercised, shall be exercisable. Such
     adjustment shall be made with the intent that after the change or exchange
     of shares, the Employee's proportionate interest shall be maintained as
     before the occurrence of such event. Such adjustment in the Option may
     include a necessary corresponding adjustment in the option price per share,
     but shall be made without change in the total price applicable to the
     unexercised portion of the Option (except for any change in the aggregate
     price resulting from rounding-off of share quantities or prices).


                                  ARTICLE III
                                  -----------

                            PERIOD OF EXERCISABILITY
                            ------------------------

3.1  Commencement of Exercisability
     ------------------------------

     (a)  The Option shall become exercisable in four cumulative installments as
          follows:

          (i)  The first installment shall consist of twenty-five percent (25%)
               of the shares covered by the Option and shall become exercisable
               on the first anniversary of the date the Option was granted.

          (ii) The second installment shall consist of an additional twenty five
               percent (25%) of the shares covered by the Option and shall
               become exercisable on the second anniversary of the date the
               Option was granted.

         (iii) The third installment shall consist of an additional twenty-five
               percent (25%) of the shares covered by the Option and shall
               become exercisable on the third anniversary of the date the
               Option was granted.

          (iv) The fourth installment shall consist of twenty-five percent (25%)
               of the shares covered by the Option and shall become exercisable
               on the fourth anniversary of the date the Option was granted.

          The installments provided for in this Subsection (a) are cumulative.
          Each installment which becomes exercisable shall remain exercisable
          during the term of the Option.

     (b)  No portion of the Option which is an unexercisable installment under
          Subsection (a) above at Termination of Employment shall thereafter
          become exercisable.

     (c)  Notwithstanding Subsections 3.1(a) and 3.1(b) above, and Section 3.4
          below, upon a Change of Control, all Option installments not yet
          exercisable shall become immediately exercisable; provided, however,
          that if all or a portion of the Option installments which otherwise
          would become exercisable pursuant to this Subsection 3.1(c) is
          determined by the Committee to constitute, when exercised, a
          "parachute payment" as defined by Section 280G of the Internal Revenue
          Code of 1986, as amended (the "Code"), such Option installments or
          portion thereof shall not become exercisable upon the Change of
          Control.  In making this determination pursuant to the preceding
          sentence the

                                      -4-
<PAGE>
 
          Committee shall first take into account any payments to the Employee
          contingent on a change in the ownership or control of the Company or
          its assets (as provided in said Section 280G) under any other
          agreement or arrangement between the Company and Employee, exclusive
          of any agreement which is not subject to Section 280G because of
          Section 67(e) of the Tax Reform Act of 1984.  Subsection 3.1(c) shall
          be final and binding upon Employee.

3.2  Term of Option
     --------------

     The Option will expire and will not, under any condition, be exercisable
     after the tenth (10th) anniversary of the date the Option was granted.
     Such date shall be the Option's Expiration Date.

3.3  Exercise of Option after Termination of Employment
     --------------------------------------------------

     This Option is exercisable by the Employee only while he is employed by the
     Company or a Subsidiary, subject to the following exceptions:

     (a)  If the Employee dies while the Option is exercisable under the terms
          of this Agreement, the Employee's Beneficiary may exercise such
          rights, subject to the limitation in Subsection 3.1(b).  The Option
          must be exercised within twelve (12) months after the Employee's
          death, and the Committee may in its discretion extend the Expiration
          Date of the Option to accommodate such exercise.

     (b)  If the Employee's employment is terminated due to his permanent and
          total disability, as defined in Section 22(c)(3) of the Code, the
          Employee may exercise the Option, subject to the limitation in
          Subsection 3.1(b), within twelve (12) months after Termination of
          Employment, but not later than the Option's Expiration Date.

     (c)  If the Employee's employment is terminated due to his retirement at or
          after age fifty-five (55), the Employee may exercise the Option,
          subject to the limitations of Subsection 3.1(b), within twenty-four
          (24) months after Termination of Employment, but not later than the
          Option's Expiration Date.

     (d)  If the Employee's employment is terminated due to his retirement at or
          after age fifty-five (55) and such Employee continues as a director of
          the Company, the Employee may exercise the Option to the same extent
          as he would be able to exercise it if he continued to be employed,
          until the earlier of two (2) years after he ceases to be a director of
          the Company or the Option's Expiration Date.

     (e)  If the Employee's employment is terminated other than for good cause
          or the reasons set forth in Subsections (a) through (d) above, the
          Employee may exercise the Option, subject to the limitations of
          Subsection 3.1(b), within three (3) months after Termination of
          Employment, but not later than the Option's Expiration Date.

                                      -5-
<PAGE>
 
3.4  Exercise of Option Upon Merger or Consolidation
     -----------------------------------------------

     (a)  Notwithstanding Section 3.3, the Option may not be exercised to any
          extent by anyone after the effective date of either the merger or
          consolidation of the Company into another corporation, the exchange of
          all or substantially all of the assets of the Company for the
          securities of another corporation, the acquisition by another
          corporation of 80% or more of the Company's then outstanding voting
          stock, or the liquidation or dissolution of the Company.  At least ten
          (10) days prior to the effective date of such merger, consolidation,
          exchange, acquisition, liquidation, or dissolution, the Committee
          shall give the Employee notice of such event if the Option has then
          neither been fully exercised nor become unexercisable due to the
          passage of the specified time period in Subsection (b) below.

     (b)  In the event of such merger, consolidation, exchange, liquidation, or
          dissolution, the Committee may, in its absolute discretion and on such
          terms and conditions as it deems appropriate, provide by resolution
          adopted prior to such event and incorporated in the notice referred to
          in Subsection (a) above, that for a specified period of time prior to
          the effective date of such event, the Option shall be exercisable as
          to all shares covered hereby, notwithstanding that the Option may not
          yet have become fully exercisable under Subsection 3.1(a).


                                   ARTICLE IV
                                   ----------

                              EXERCISE OF OPTIONS
                              -------------------

4.1  Partial Exercise
     ----------------

     Any exercisable portion of the Option or the entire Option, if then wholly
     exercisable, may be exercised in whole or in part at any time prior to the
     time when the Option or portion thereof becomes unexercisable under Section
     3.2.  Each partial exercise shall be for not less than twenty-five (25)
     shares (or a smaller number, if it is the maximum number which may be
     exercised under Section 3.1), and shall be for whole shares only.

4.2  Manner of Exercise
     ------------------

     The Option, or any exercisable portion thereof, may be exercised solely by
     delivery to the Secretary or his office of all of the following:

     (a)  A written notice, complying with the applicable rules established by
          the Committee, stating that the Option or portion is thereby
          exercised.  The notice shall be signed by the Employee or the other
          person then entitled to exercise the Option; and

     (b)  Full payment for the shares with respect to which the option or
          portion thereof is exercised.  Payment may be made in cash (or by
          certified or bank cashier's check), or by actual or constructive
          delivery to the Company, in accordance with the procedures established
          by the Company, of Company Common Stock then owned by the Employee

                                      -6-
<PAGE>
 
          with a fair market value on the date the option is exercised equal to
          the aggregate exercise purchase price of the shares with respect to
          which the option or portion thereof is exercised, or by a combination
          of cash and surrender of stock in the manner herein specified; and

     (c)  Full payment to the Company of any federal, state or local taxes
          required to be withheld in connection with the exercise, which payment
          may be made in cash (or by certified or bank cashier's check) or by
          actual or constructive delivery and surrender to the Company in
          accordance with procedures established by the Company, of Company
          Common Stock then owned by the Employee with a fair market value on
          the date the option is exercised equal to the total of such taxes due
          in connection with the exercise, or by a combination of cash and
          surrender of stock in the manner herein specified; and

     (d)  In the event the Option or portion thereof shall be exercised by any
          person or persons other than the Employee, appropriate proof of the
          right of such person or persons to exercise the Option.

4.3  Conditions to Issuance of Stock Certificates
     --------------------------------------------

     The shares of stock deliverable upon the exercise of the Option, or any
     part thereof, may be either previously authorized but unissued shares or
     issued shares which have then been reacquired by the Company.  Such shares
     shall be fully paid and nonassessable.  The Company shall not be required
     to issue or deliver any certificate or certificates for shares of stock
     purchased upon the exercise of the Option or part thereof prior to
     fulfillment of all of the following conditions:

     (a)  The admission of such shares to listing on all stock exchanges on
          which such class of stock is then listed;

     (b)  The completion of any registration or other qualification of such
          shares under any state or federal law, or under rulings or regulations
          of the Securities and Exchange Commission or any other governmental
          regulatory body which the Committee shall, in its absolute discretion,
          deem necessary or advisable;

     (c)  The obtaining of any approval or other clearance from any state or
          federal governmental agency which the Committee shall, in its absolute
          discretion, determine to be necessary or advisable;

     (d)  The lapse of such reasonable period of time following the exercise of
          the Option as the Committee may from time to time establish for
          reasons of administrative convenience; and

     (e) The receipt by the Company of full payment for such shares.

                                      -7-
<PAGE>
 
4.4  Rights as Shareholders
     ----------------------

     The holder of the Option shall not be, nor have any of the rights or
     privileges of, a shareholder of the Company in respect of any shares
     purchasable upon the exercise of any part of the Option unless and until
     certificates representing such shares shall have been issued by the Company
     to such holder.

                                   ARTICLE V
                                   ---------

                                 MISCELLANEOUS
                                 -------------

5.1  Administration
     --------------

     The Committee shall have the power to interpret the Plan and this Agreement
     and to adopt such rules for the administration, interpretation and
     application of the Plan as are consistent therewith and to interpret or
     revoke any such rules.  All actions taken and all interpretations and
     determinations made by the Committee in good faith shall be final and
     binding upon the Employee, the Company and all other interested persons.
     No member of the Committee shall be personally liable for any action,
     determination or interpretation made in good faith with respect to the Plan
     or the Option.  In its absolute discretion, the Board of Directors of the
     Company may at any time and from time to time exercise any and all rights
     and duties of the Committee under the Plan and this Agreement.

5.2  Option Not Transferable
     -----------------------

     Neither the Option nor any interest or right therein or part thereof may be
     sold, pledged, assigned or transferred in any manner other than by will or
     by the applicable laws of descent and distribution.  The Option shall be
     exercised during the Employee's lifetime only by the Employee, or his
     guardian or legal representative.

5.3  Notices
     -------

     Any notice to be given under the terms of this Agreement to the Company
     shall be addressed to the Company in care of its Secretary and any notice
     to be given to the Employee shall be addressed to him at the address given
     beneath his signature hereto.  By a notice given pursuant to this Section,
     either party may hereafter designate a different address for notices to be
     given to him.  Any notice which is required to be given to Employee shall,
     if Employee is then deceased, be given to Employee's personal
     representative if such representative has previously informed the Company
     of his status and address by written notice under this Section.  Any notice
     shall have been deemed duly given when enclosed in a properly sealed
     envelope or wrapper addressed as aforesaid, deposited (with postage
     prepaid) in a post office or branch post office regularly maintained by the
     United States Postal Service.

5.4  Titles
     ------

     Titles are provided herein for convenience only and are not to serve as a
     basis for interpretation or construction of this Agreement.

                                      -8-
<PAGE>
 
5.5  Construction
     ------------

     This Agreement shall be administered and interpreted under the laws of the
     State of California.

IN WITNESS WHEREOF, this Agreement has been executed and delivered by the
parties hereto.


                              AVERY DENNISON CORPORATION

                              by:                *
                                 ----------------------------------------
                                Chairman & Chief Executive Officer



                              by:________________________________________
                                     Secretary


by:             *
   ----------------------------------
   Optionee

                *
   ----------------------------------

                *
   ----------------------------------
   Address

                *
   ----------------------------------
   Social Security Number



* Refer to attached Notice

                                      -9-

<PAGE>
 
                                                                 EXHIBIT 10.19.4


                           AVERY DENNISON CORPORATION
                           --------------------------

           NON-QUALIFIED STOCK OPTION AGREEMENT (LTIP PARTICIPANTS)
           --------------------------------------------------------


THIS AGREEMENT, dated ______________________________, is made by and between
Avery Dennison Corporation, a Delaware corporation, hereinafter referred to as
the "Company," and *, an employee of Company or a Subsidiary of Company,
hereinafter referred to as "Employee".

WHEREAS, Company wishes to afford Employee the opportunity to purchase shares of
its $1.00 par value common stock under the terms of The 1990 Stock Option and
Incentive Plan for Key Employees of Avery Dennison Corporation; and

WHEREAS, the Compensation Committee of the Company's Board of Directors
(hereinafter referred to as the "Committee"), appointed to administer said Plan,
has determined that it would be to the advantage and best interest of Company
and its shareholders to grant the Option provided for herein to Employee as an
inducement to remain in the service of Company or its Subsidiaries and as an
incentive for increased efforts during such service;

WHEREAS, the Committee has advised the Company of its determination and
instructed the undersigned officers to issue said Option, which the Committee
has determined should be a Non-Qualified Stock Option, as authorized under the
Plan;

NOW, THEREFORE, in consideration of the mutual covenants herein contained and
other good and valuable consideration, the receipt of which is hereby
acknowledged, Company and Employee do hereby agree as follows:

                                   ARTICLE I
                                   ---------

                                  DEFINITIONS
                                  -----------

Whenever the following terms are used in this Agreement they shall have the
meaning specified below unless the context clearly indicates to the contrary.

1.1  Option
     ------

     "Option" shall mean the option to purchase common stock of the Company
     granted under the Stock Option Agreement.

1.2  Plan
     ----

     The "Plan" shall mean The 1990 Stock Option and Incentive Plan for Key
     Employees of Avery Dennison Corporation.

* Refer to attached Notice.

                                       1
<PAGE>
 
1.3  Pronouns
     --------

     The masculine pronoun shall include the feminine and neuter, and the
     singular and plural, where the context so indicates.

1.4  Secretary
     ---------

     "Secretary" shall mean the Secretary of the Company.

1.5  Subsidiary
     ----------

     "Subsidiary" shall mean any corporation in an unbroken chain of
     corporations beginning with the Company if each of the corporations other
     than the last corporation in the unbroken chain then owns stock possessing
     50 percent or more of the total combined voting power of all classes of
     stock in one of the other corporations in such chain.

1.6  Termination of Employment
     -------------------------

     "Termination of Employment" shall mean the time when the employee-employer
     relationship between the Employee and the Company or a Subsidiary is
     terminated for any reason, including, but not limited to, a termination by
     resignation, discharge, death or retirement, but excluding terminations
     where there is a simultaneous reemployment or continuing employment by the
     Company or a Subsidiary, and, at the discretion of the Committee,
     terminations which result in the severance of the employee-employer
     relationship that do not exceed one year.  The Committee, in its absolute
     discretion, shall determine the effect of all other matters and questions
     relating to Termination of Employment.

1.7  Change of Control
     -----------------

     "Change of Control" shall mean a change in control of the Company of a
     nature that would be required to be reported in response to Item 6(e) of
     Schedule 14A, Regulation 240.14a-101, promulgated under the Securities
     Exchange Act of 1934 as in effect on the date of this Agreement or, if Item
     6(e) is no longer in effect, any regulation issued by the Securities and
     Exchange Commission pursuant to the Securities Exchange Act of 1934 which
     serves similar purposes; provided that, without limitation, a Change of
     Control shall be deemed to have occurred if and when:

     (a)  Any "person" (as such term is used in Sections 13(d) and 14(d)(2) of
          the Securities Exchange Act of 1934) is or becomes a beneficial owner,
          directly or indirectly, of securities of the Company representing
          fifty percent (50%) or more of the combined voting power of the
          Company's then outstanding securities, or

     (b)  Individuals who were members of the Board of Directors of the Company
          immediately prior to a meeting of the shareholders of the Company
          involving a contest or the election of the directors shall not
          constitute a majority of the Board of Directors following such
          election.

                                       2
<PAGE>
 
1.8  Beneficiary
     -----------

     "Beneficiary" shall mean a person properly designated by the Employee,
     including his/her spouse or heirs at law, to exercise such Employee's
     rights under the Plan.  Designation, revocation and redesignation of
     Beneficiaries must be made in writing in accordance with rules established
     by the Committee and shall be effective upon delivery to the Committee.

                                   ARTICLE II
                                   ----------

                                GRANT OF OPTION
                                ---------------

2.1  Grant of Option
     ---------------

     In consideration of Employee's agreement to remain in the employ of Company
     or its subsidiaries and for other good and valuable consideration, on the
     date hereof the Company irrevocably grants to Employee the option to
     purchase any part or all of an aggregate of * shares of its $1.00 par value
     common stock upon the terms and conditions set forth in this Agreement.
     Such Option is granted pursuant to the Plan and shall also be subject to
     the terms and conditions set forth in the Plan.

2.2  Purchase Price
     --------------

     The purchase price of the shares of stock covered by the Option shall be
     _________________________ dollars ($________) per share without commission
     or other charge.

2.3  Consideration to Company
     ------------------------

     In consideration of the granting of this Option by the Company, the
     Employee agrees to render faithful and efficient service to the Company or
     a Subsidiary, with such duties and responsibilities as the Company shall
     from time to time prescribe, for a period of at least one (1) year from the
     date this Option is granted.  Nothing in this Agreement or in the Plan
     shall confer upon the Employee any right to continue in the employ of the
     Company or any Subsidiary or shall interfere with or restrict in any way
     the rights of the Company and its Subsidiaries, which are hereby expressly
     reserved, to discharge the Employee at any time for any reason whatsoever,
     with or without good cause.  Nor shall it interfere with or restrict in any
     way, other than the forfeiture of all rights under this Agreement, the
     right of the Employee voluntarily to terminate his employment with the
     Company or a Subsidiary.

2.4  Adjustments in Option
     ---------------------

     In the event that the outstanding shares of the stock subject to the Option
     are changed into or exchanged for a different number or kind of shares of
     the Company or other securities of the Company by reason of merger,
     consolidation, recapitalization, reclassification, stock split-up, stock
     dividend, or combination of shares, the Committee shall make an appropriate
     and equitable adjustment in the number and kind of shares as to which the
     Option, or portions

* Refer to the attached Notice

                                       3
<PAGE>
 
     thereof then unexercised, shall be exercisable.  Such adjustment shall be
     made with the intent that after the change or exchange of shares, the
     Employee's proportionate interest shall be maintained as before the
     occurrence of such event.  Such adjustment in the Option may include a
     necessary corresponding adjustment in the option price per share, but shall
     be made without change in the total price applicable to the unexercised
     portion of the Option (except for any change in the aggregate price
     resulting from rounding-off of share quantities or prices).


                                  ARTICLE III
                                  -----------

                            PERIOD OF EXERCISABILITY
                            ------------------------

3.1  Commencement of Exercisability
     ------------------------------

     (a)  The Option will vest (become available for exercise) nine years and
          nine months from the date the Option was granted.  However, if certain
          conditions are met, as described in the Avery Dennison Corporation 
          Amended and Restated Key Executive Long-Term Incentive Plan (Sections
          IV. B (3) and IX. B), the Option will become eligible for accelerated
          or early vesting three years from the date the Option was granted or
          on subsequent anniversary dates thereafter.

     (b)  No portion of the Option which is unexercisable under Subsection (a)
          above at Termination of Employment shall thereafter become
          exercisable.

     (c)  Notwithstanding Subsections 3.1(a) and 3.1(b) above, and Section 3.4
          below, upon a Change of Control, all Option installments not yet
          exercisable shall become immediately exercisable; provided, however,
          that if all or a portion of the Option installments which otherwise
          would become exercisable pursuant to this Subsection 3.1(c) is
          determined by the Committee to constitute, when exercised, a
          "parachute payment" as defined by Section 280G of the Internal Revenue
          Code of 1986, as amended (the "Code"), such Option installments or
          portion thereof shall not become exercisable upon the Change of
          Control.  In making this determination pursuant to the preceding
          sentence the Committee shall first take into account any payments to
          the Employee contingent on a change in the ownership or control of the
          Company or its assets (as provided in said Section 280G) under any
          other agreement or arrangement between the Company and Employee,
          exclusive of any agreement which is not subject to Section 280G
          because of Section 67(e) of the Tax Reform Act of 1984.  Subsection
          3.1(c) shall be final and binding upon Employee.

3.2  Term of Option
     --------------

     The Option will expire and will not, under any condition, be exercisable
     after the tenth (10th) anniversary of the date the Option was granted.
     Such date shall be the Option's Expiration Date.

                                       4
<PAGE>
 
3.3  Exercise of Option after Termination of Employment
     --------------------------------------------------

     This Option is exercisable by the Employee only while he is employed by the
     Company or a Subsidiary, subject to the following exceptions:

     (a)  If the Employee dies while the Option is exercisable under the terms
          of this Agreement, the Employee's Beneficiary may exercise such
          rights, subject to the limitation in Subsection 3.1(b).  The Option
          must be exercised within twelve (12) months after the Employee's
          death, and the Committee may in its discretion extend the Expiration
          Date of the Option to accommodate such exercise.

     (b)  If the Employee's employment is terminated due to his permanent and
          total disability, as defined in Section 22(c)(3) of the Code, the
          Employee may exercise the Option, subject to the limitation in
          Subsection 3.1(b), within twelve (12) months after Termination of
          Employment, but not later than the Option's Expiration Date.

     (c)  If the Employee's employment is terminated due to his retirement at or
          after age fifty-five (55), the Employee may exercise the Option,
          subject to the limitations of Subsection 3.1(b), within twenty-four
          (24) months after Termination of Employment, but not later than the
          Option's Expiration Date.

     (d)  If the Employee's employment is terminated due to his retirement at or
          after age fifty-five (55) and such Employee continues as a director of
          the Company, the Employee may exercise the Option to the same extent
          as he would be able to exercise it if he continued to be employed,
          until the earlier of two (2) years after he ceases to be a director of
          the Company or the Option's Expiration Date.

     (e)  If the Employee's employment is terminated other than for good cause
          or the reasons set forth in Subsections (a) through (d) above, the
          Employee may exercise the Option, subject to the limitations of
          Subsection 3.1(b), within three (3) months after Termination of
          Employment, but not later than the Option's Expiration Date.

3.4  Exercise of Option Upon Merger or Consolidation
     -----------------------------------------------

     (a)  Notwithstanding Section 3.3, the Option may not be exercised to any
          extent by anyone after the effective date of either the merger or
          consolidation of the Company into another corporation, the exchange of
          all or substantially all of the assets of the Company for the
          securities of another corporation, the acquisition by another
          corporation of 80% or more of the Company's then outstanding voting
          stock, or the liquidation or dissolution of the Company.  At least ten
          (10) days prior to the effective date of such merger, consolidation,
          exchange, acquisition, liquidation, or dissolution, the Committee
          shall give the Employee notice of such event if the Option has then
          neither been fully exercised nor become unexercisable due to the
          passage of the specified time period in Subsection (b) below.

     (b)  In the event of such merger, consolidation, exchange, liquidation, or
          dissolution, the 
                                       5
<PAGE>
 
          Committee may, in its absolute discretion and on such terms and
          conditions as it deems appropriate, provide by resolution adopted
          prior to such event and incorporated in the notice referred to in
          Subsection (a) above, that for a specified period of time prior to the
          effective date of such event, the Option shall be exercisable as to
          all shares covered hereby, notwithstanding that the Option may not yet
          have become fully exercisable under Subsection 3.1(a).


                                   ARTICLE IV
                                   ----------

                              EXERCISE OF OPTIONS
                              -------------------

4.1  Partial Exercise
     ----------------

     Any exercisable portion of the Option or the entire Option, if then wholly
     exercisable, may be exercised in whole or in part at any time prior to the
     time when the Option or portion thereof becomes unexercisable under Section
     3.2.  Each partial exercise shall be for not less than twenty-five (25)
     shares (or a smaller number, if it is the maximum number which may be
     exercised under Section 3.1), and shall be for whole shares only.

4.2  Manner of Exercise
     ------------------

     The Option, or any exercisable portion thereof, may be exercised solely by
     delivery to the Secretary or his office of all of the following:

     (a)  A written notice, complying with the applicable rules established by
          the Committee, stating that the Option or portion is thereby
          exercised.  The notice shall be signed by the Employee or the other
          person then entitled to exercise the Option; and

     (b)  Full payment for the shares with respect to which the option or
          portion thereof is exercised.  Payment may be made in cash (or by
          certified or bank cashier's check), or by actual or constructive
          delivery to the Company, in accordance with the procedures established
          by the Company, of Company Common Stock then owned by the Employee
          with a fair market value on the date the option is exercised equal to
          the aggregate exercise purchase price of the shares with respect to
          which the option or portion thereof is exercised, or by a combination
          of cash and surrender of stock in the manner herein specified; and

     (c)  Full payment to the Company of any federal, state or local taxes
          required to be withheld in connection with the exercise, which payment
          may be made in cash (or by certified or bank cashier's check) or by
          actual or constructive delivery and surrender to the Company in
          accordance with procedures established by the Company, of Company
          Common Stock then owned by the Employee with a fair market value on
          the date the option is exercised equal to the total of such taxes due
          in connection with the exercise, or by a combination of cash and
          surrender of stock in the manner herein specified; and

                                       6
<PAGE>
 
      (d) In the event the Option or portion thereof shall be exercised
          by any person or persons other than the Employee, appropriate proof of
          the right of such person or persons to exercise the Option.

4.3  Conditions to Issuance of Stock Certificates
     --------------------------------------------

     The shares of stock deliverable upon the exercise of the Option, or any
     part thereof, may be either previously authorized but unissued shares or
     issued shares which have then been reacquired by the Company.  Such shares
     shall be fully paid and nonassessable.  The Company shall not be required
     to issue or deliver any certificate or certificates for shares of stock
     purchased upon the exercise of the Option or part thereof prior to
     fulfillment of all of the following conditions:

     (a)  The admission of such shares to listing on all stock exchanges on
          which such class of stock is then listed;

     (b)  The completion of any registration or other qualification of such
          shares under any state or federal law, or under rulings or regulations
          of the Securities and Exchange Commission or any other governmental
          regulatory body which the Committee shall, in its absolute discretion,
          deem necessary or advisable;

     (c)  The obtaining of any approval or other clearance from any state or
          federal governmental agency which the Committee shall, in its absolute
          discretion, determine to be necessary or advisable;

     (d)  The lapse of such reasonable period of time following the exercise of
          the Option as the Committee may from time to time establish for
          reasons of administrative convenience; and

     (e) The receipt by the Company of full payment for such shares.

4.4  Rights as Shareholders
     ----------------------

     The holder of the Option shall not be, nor have any of the rights or
     privileges of, a shareholder of the Company in respect of any shares
     purchasable upon the exercise of any part of the Option unless and until
     certificates representing such shares shall have been issued by the Company
     to such holder.


                                   ARTICLE V
                                   ---------

                                 MISCELLANEOUS
                                 -------------

5.1  Administration
     --------------

     The Committee shall have the power to interpret the Plan and this Agreement
     and to adopt such rules for the administration, interpretation and
     application of the Plan as are consistent

                                       7
<PAGE>
 
     therewith and to interpret or revoke any such rules. All actions taken and
     all interpretations and determinations made by the Committee in good faith
     shall be final and binding upon the Employee, the Company and all other
     interested persons. No member of the Committee shall be personally liable
     for any action, determination or interpretation made in good faith with
     respect to the Plan or the Option. In its absolute discretion, the Board of
     Directors of the Company may at any time and from time to time exercise any
     and all rights and duties of the Committee under the Plan and this
     Agreement.

5.2  Option Not Transferable
     -----------------------

     Neither the Option nor any interest or right therein or part thereof may be
     sold, pledged, assigned or transferred in any manner other than by will or
     by the applicable laws of descent and distribution.  The Option shall be
     exercised during the Employee's lifetime only by the Employee, or his
     guardian or legal representative.

5.3  Notices
     -------

     Any notice to be given under the terms of this Agreement to the Company
     shall be addressed to the Company in care of its Secretary and any notice
     to be given to the Employee shall be addressed to him at the address given
     beneath his signature hereto.  By a notice given pursuant to this Section,
     either party may hereafter designate a different address for notices to be
     given to him.  Any notice which is required to be given to Employee shall,
     if Employee is then deceased, be given to Employee's personal
     representative if such representative has previously informed the Company
     of his status and address by written notice under this Section.  Any notice
     shall have been deemed duly given when enclosed in a properly sealed
     envelope or wrapper addressed as aforesaid, deposited (with postage
     prepaid) in a post office or branch post office regularly maintained by the
     United States Postal Service.

5.4  Titles
     ------

     Titles are provided herein for convenience only and are not to serve as a
     basis for interpretation or construction of this Agreement.

5.5  Construction
     ------------

     This Agreement shall be administered and interpreted under the laws of the
     State of California.

                                       8
<PAGE>
 
IN WITNESS WHEREOF, this Agreement has been executed and delivered by the
parties hereto.


                              AVERY DENNISON CORPORATION

                              by:                *
                                 ----------------------------------------
                                Chairman & Chief Executive Officer



                              by:________________________________________
                                     Secretary


by:             *
   ----------------------------------
   Optionee

                *
   ----------------------------------

                *
   ----------------------------------
   Address

                *
   ----------------------------------
   Social Security Number



* Refer to attached Notice.

                                       9

<PAGE>
 
                                                                 EXHIBIT 10.28
 

                      COMPLETE RESTATEMENT AND AMENDMENT 
                                      OF
                          AVERY DENNISON CORPORATION
                      EXECUTIVE DEFERRED RETIREMENT PLAN
                    ======================================


 



                               December 23, 1994
<PAGE>
 
                                                           TABLE OF CONTENTS
----------------------------------------------------------------------------

<TABLE>
<CAPTION>
                                                           PAGE
                                                           ----
<S>         <C>                                            <C>
ARTICLE 1:  PURPOSE                                           1
 
ARTICLE 2:  DEFINITIONS AND CERTAIN PROVISIONS                1
 
ARTICLE 3:  ADMINISTRATION OF THE PLAN                        7
 
ARTICLE 4:  PARTICIPATION                                     8
 
            4.1   ELECTION TO PARTICIPATE
            4.2   EMPLOYER AUGMENTATION CONTRIBUTION
            4.3   DEFERRAL ACCOUNTS
            4.4   VALUATION OF ACCOUNTS
            4.5   STATEMENT OF ACCOUNTS
            4.6   EMPLOYER SPECIAL CONTRIBUTIONS
 
ARTICLE 5:  BENEFITS                                         16

            5.1   RETIREMENT BENEFIT
            5.2   DISABILITY
            5.3   TERMINATION BENEFIT
            5.4   SURVIVOR BENEFITS
            5.5   EMERGENCY BENEFIT
            5.6   SMALL BENEFIT
            5.7   WITHHOLDING; UNEMPLOYMENT TAXES
            5.8   MAXIMUM PAYOUT PERIOD
            5.9   DISCOUNTED CASH OUT ELECTION

ARTICLE 6:  BENEFICIARY DESIGNATION                          25

ARTICLE 7:  AMENDMENT OR TERMINATION OF PLAN                 26
</TABLE>
<PAGE>
 
<TABLE> 
<S>         <C>                                            <C> 
ARTICLE 8:  MISCELLANEOUS                                    26

            8.1   GENERAL CREDITOR
            8.2   OBLIGATIONS TO EMPLOYER
            8.3   NONASSIGNABILITY
            8.4   EMPLOYMENT NOT GUARANTEED
            8.5   PROTECTIVE PROVISIONS
            8.6   GENDER, SINGULAR & PLURAL
            8.7   CAPTIONS 
            8.8   VALIDITY
            8.9   NOTICE
            8.10  APPLICABLE LAW
</TABLE> 
<PAGE>
 
                    COMPLETE RESTATEMENT AND AMENDMENT OF 
                          AVERY DENNISON CORPORATION
                      EXECUTIVE DEFERRED RETIREMENT PLAN
             ====================================================


                                   ARTICLE I
                                    PURPOSE

          The purpose of this Executive Deferred Retirement Plan (the "Plan") is
to provide a means whereby Avery Dennison Corporation, a Delaware corporation
(the "Company"), may afford financial security to a select group of key
management employees of the Company and its subsidiaries who have rendered and
continue to render valuable services to the Company or its subsidiaries which
constitute an important contribution towards the Company's continued growth and
success, by providing for additional future compensation so that these employees
may be retained and their productive efforts encouraged.

                                   ARTICLE 2
                      DEFINITIONS AND CERTAIN PROVISIONS

          Annual Base Salary. "Annual Base Salary" means with respect to a
          ------------------                                              
Participant for any Plan Year such Participant's fixed, basic, straight time,
and regularly recurring wages and salary, any payments for overtime hours,
vacation pay, compensation paid in lieu of vacation, and holiday pay; but
                                                                    -    
excluding all Bonus, long-term incentive cash awards, other discretionary
bonuses, severance allowances, forms of incentive compensation, Savings Plan or
       -
other qualified plan contributions made by the Company, Retirement Plan or other
qualified plan benefits, retainers, insurance premiums or benefits,
reimbursements, and all other payments.



                                       1
<PAGE>
 
          Authorization Form. "Authorization Form" means the authorization form
          ------------------                                                   
which an Eligible Employee files with the Company to participate in a Benefit
Unit under the Plan.

          Beneficiary. "Beneficiary" means the person or persons designated as
          -----------                                   
such in accordance with Article 6.

          Benefit Deferral Period. "Benefit Deferral Period" means that period
          -----------------------                                             
of four (4) or eight (8) Plan Years as determined pursuant to Article 4 over
which a Participant defers all or a portion of such Participant's Direct Cash
Compensation with respect to a Benefit Unit.

          Benefit Unit. "Benefit Unit" means a unit enrolled in by a Participant
          ------------                                                          
pursuant to Article 4 providing the benefits described in Article 5. Each
Benefit Unit will be covered by a separate Authorization Form.

          Bonus. "Bonus" means with respect to a Participant for any Plan Year
          -----                                                               
the bonus paid to the Participant in such Plan Year under the Bonus Plan on
account of services rendered to the Company during the immediately preceding
Plan Year.

          Bonus Plan. "Bonus Plan" means all annual bonus plans sponsored by the
          ----------                                     
Company from time to time.

          Committee. "Committee" means the deferred compensation plan committee
          ---------                                                            
appointed to administer the Plan pursuant to Article 3.

          Cumulative Deferral Amount. "Cumulative Deferral Amount" means with
          --------------------------                                         
respect to each Benefit Unit the total cumulative amount by which a
Participant's Direct Cash Compensation will be reduced over the Benefit Deferral
Period.

          Declared Rate. "Declared Rate" means the following rates of interest 
          -------------
for Deferral Options A and B, respectively:



                                       2
<PAGE>
 
                   Option A. "Declared Rate" means with respect to any Plan 
                   --------
Year the one hundred twenty (120) month rolling average rate of ten-year United
States Treasury Notes. The one hundred twenty (120) month rolling average rate
will be determined by an outside source selected by the Committee once for each
Plan Year. This rate will be determined for each Plan Year as of the end of the
month of October of the preceding Plan Year and will be the average of the rates
in effect at the end of each month (as so indicated in "Yield & Yield Spreads-
U.S. Government Securities by Maturity" published by Salomon Brothers unless the
Committee elects to use another outside source) for the one hundred twenty (120)
months ending with that October.

                   Option B. "Declared Rate" means with respect to any quarter 
                   --------
of a Plan Year a rate of return (positive or negative) that is based on the
actual performance of a specific Pacific Mutual Life Insurance Contract
investment fund. At the end of each quarter of a Plan Year, Pacific Mutual Life
Insurance Company will report to the Company the actual gross performance of
each investment fund. The rate of return determined based on such gross
performance for an investment fund, less an administrative charge of 0.2%, will
be the Declared Rate for the investment fund for the quarter. At the discretion
of the Committee, the Declared Rate may be determined on a monthly basis.

                   The Declared Rate choices for Option B are:

                   Declared Rate 1. This rate is based on the performance of the
                   ---------------                                              
          Money Market Fund.

                   Declared Rate 2. This rate is based on the performance of the
                   ---------------                                              
          Managed Bond Fund.

                   Declared Rate 3. This rate is based on the performance of the
                   ---------------                                              
          Equity Index Fund.

                   Declared Rate 4. This rate is based on the performance of the
                   ---------------                                              
          International Equity Fund.




                                       3
<PAGE>
 
Deferrals will not necessarily be invested by the Company in the foregoing
investment funds, even though the actual performance of the investment fund will
be used to measure the Declared Rate.

          Deferral Account.  "Deferral Account" means the account maintained on
          ----------------                                                     
the books of account of the Company for each Benefit Unit pursuant to Section
4.3.

          Deferral Option.  "Deferral Option" means the two deferral options
          ---------------                                                   
which are available under the Plan, Option A and Option B, as described in
Articles 4 and 5.

          Direct Cash Compensation.  "Direct Cash Compensation" means for any
          ------------------------                                           
date within a Plan Year the sum of (a) the Participant's Annual Base Salary as
of the first day of the Plan Year plus (b) the Participant's Bonus paid in such
Plan Year, but before reduction pursuant to this Plan.

          Disability.  "Disability" means any inability on the part of an
          ----------                                                     
Employee, commencing before age 64 1/2, as determined by the Committee, in its
complete and sole discretion, to perform the substantial and material duties of
his or her job due to injury or sickness lasting for more than one hundred
eighty (180) consecutive days. Disability for purposes of this Plan shall be
deemed to commence as of the first day following the end of such one hundred
eighty (180) day period. If an Employee makes application for disability
benefits under the Social Security Act, as now in effect or as hereafter
amended, and qualifies for such benefits, the Employee shall be presumed to
suffer from a Disability under this Plan. The Committee may require the Employee
to submit to an examination by a physician or medical clinic selected by the
Committee. On the basis of such medical evidence and in the absence of
qualification for disability benefits under the Social Security Act, the
determination of the Committee as to whether or not a condition of Disability
exists shall be conclusive. To constitute Disability, the same must commence
after the Employee has become a Participant in the Plan.





                                       4
<PAGE>
 
          Discounted Cash Out Election. "Discounted Cash Out Election" means the
          ----------------------------                                          
written election by a Participant or Beneficiary in a form acceptable to the
Committee to receive all or part of the Participant's Deferral Account pursuant
to the terms and conditions of Section 5.9.

          Early Retirement. "Early Retirement" means with respect to any Benefit
          ----------------                                                      
Unit the termination of a Participant's employment with Employer for reasons
other than death (a) between ages 55 and 65, and (b) after fifteen (15) years of
employment with Employer and (c) after completing deferrals of one hundred
percent (100%) of the Cumulative Deferral Amount for such Benefit Unit,
excluding deferrals under Options A and B which are elected as a percentage of
Bonus.

          Eligible Employee. "Eligible Employee" means an Employee who is
          -----------------                                              
eligible to participate in Option A or Option B as provided in Section 4.1.

          Emergency Benefit. "Emergency Benefit" means the benefit that is
          -----------------                                               
payable pursuant to Section 5.5 of the Plan.

          Employee. "Employee" means any person employed by the Employer on a
          --------                                                           
regular full-time salaried basis, including officers of the Employer.

          Employer. "Employer" means the Company and any of its wholly-owned
          --------                                                          
subsidiaries.

          Employer Augmentation Contribution. "Employer Augmentation
          ----------------------------------                        
Contribution" means the contribution made by the Employer pursuant to Section
4.2 of the Plan.

          Employer Special Contribution. "Employer Special Contribution" means
          -----------------------------                                       
an Employer contribution to a Deferral Account required by Section 4.6 hereof.



                                       5
<PAGE>
 
          New Corporate Officer.  "New Corporate Officer" means a Participant
          ---------------------                                              
with an Outstanding Benefit Unit who becomes a corporate officer of the Company.

          Non-Overlapping Benefit Deferral Period.  "Non-Overlapping Benefit
          ---------------------------------------                           
Deferral Period" means the portion of the Benefit Deferral Period with respect
to an Overlapping Benefit Unit remaining after the expiration of the Benefit
Deferral Period with respect to the Outstanding Benefit Unit with which the
Overlapping Benefit Unit overlaps.

          Normal Retirement. "Normal Retirement" means with respect to any
          -----------------                                               
Benefit Unit the termination of a Participant's employment with Employer for
reasons other than death (a) on or after the Participant attains age 65 and (b)
after completing deferrals of one hundred percent (100%) of the Cumulative
Deferral Amount for such Benefit Unit, excluding deferrals under Options A and B
which are elected as a percentage of Bonus.

          Outstanding Benefit Unit.  "Outstanding Benefit Unit" means a Benefit
          ------------------------                                             
Unit, or a Benefit Unit under the Company's Executive Deferred Compensation
Plan, with respect to which the Benefit Deferral Period has not_yet expired.

          Overlapping Benefit Unit.  "Overlapping Benefit Unit" means an
          ------------------------                                      
Outstanding Benefit Unit entered into by a Participant at a time when the
Participant is a Participant in another Outstanding Benefit Unit.

          Participant. "Participant" means an Eligible Employee who has filed a
          -----------                                                          
completed and executed Authorization Form with the Committee and is
participating in the Plan in accordance with the provisions of Article 4.

          Plan Year. "Plan Year" means the fiscal year beginning December 1 and
          ---------                                                            
ending November 30.




                                       6
<PAGE>
 
          Rabbi Trust. "Rabbi Trust" means the trust described in Section 8.1.
          -----------                                                         

          Retirement Age. "Retirement Age" means the age attained by a
          --------------  
Participant on the birthday that precedes the date when Participant ceases to be
an Employee.

          Retirement Benefit. "Retirement Benefit" means benefits payable to a
          ------------------           
Participant for a Benefit Unit when Participant has satisfied all of the
requirements for Normal or Early Retirement (as defined in Article 2) with
respect to that Benefit Unit.

          Retirement Plan. "Retirement Plan" means the Retirement Plan for the
          ---------------                                                     
Employees of Avery Dennison Corporation, as amended from time to time.

          Savings Plan. "Savings Plan" means the Avery Dennison Corporation
          ------------                                                     
Employee Savings Plan, as amended from time to time.

          Survivor Benefit. "Survivor Benefit" means those Plan benefits that
          ----------------          
become payable upon the death of a Participant pursuant to the provisions of
Section 5.4.

          Termination Benefit. "Termination Benefit" means the lump sum amount
          -------------------           
payable to a Participant who ceases to be an Employee pursuant to the provisions
of Section 5.3.
 
                                   ARTICLE 3
                          ADMINISTRATION OF THE PLAN

          A deferred compensation plan committee consisting of three or more
members shall be appointed by the Company's Chairman and Chief Executive Officer
to administer the Plan and establish, adopt, or revise such rules and
regulations as it may deem necessary or advisable for the administration of the
Plan and to interpret the provisions of the Plan, with any 




                                       7
<PAGE>
 
such interpretations to be conclusive. All decisions of the committee shall be
by vote of at least a majority of its members and shall be final and binding.
Members of the Committee shall be eligible to participate in the Plan while
serving as members of the Committee, but a member of the Committee shall not
vote or act upon any matter which relates solely to such member's interest in
the Plan as a Participant.

                                   ARTICLE 4
                                 PARTICIPATION

          4.1    Election to Participate. Any Eligible Employee may enroll in a 
                 -----------------------              
Benefit Unit under the Plan effective as of the first day of a Plan Year by
filing a completed and fully executed Authorization Form with the Committee
during enrollment periods established by the Committee. Pursuant to said
Authorization Form, the Eligible Employee shall irrevocably elect a Cumulative
Deferral Amount by which the aggregate Direct Cash Compensation of such
Participant will be reduced over the Benefit Deferral Period.

               (a) Option A. In order to participate in Option A, an Employee
                   --------                                                  
     must be at Salary Grade 12 or above, or selected by the Committee. Under
     Option A, an Eligible Employee must elect (i) a specific dollar amount of
     Annual Base Salary and/or (ii) a specific dollar amount and/or percentage
     of Bonus to be deferred each Plan Year for four years or eight years. If an
     Eligible Employee specifies a dollar amount of Bonus to be deferred and the
     dollar amount of Bonus is not equal to his actual Bonus payment in any Plan
     Year, the shortfall will be deducted from his Annual Base Salary over the
     remainder of the Plan Year in which such Bonus shortfall occurs. The first
     Bonus payment that an Eligible Employee may defer will be the Bonus he will
     earn in fiscal year 1992 which is payable in fiscal year 1993. The minimum
     annual deferral under Option A is $2,000. Deferrals made under Option A may
     not be switched to Option B.




                                       8
<PAGE>
 
               (b) Option B. In order to participate in Option B, an Employee
                   --------                                                  
     must be salary grade 12 or above, or be selected by the Committee. Under
     Option B, an Eligible Employee may elect to defer (i) a specific dollar
     amount from his Annual Base Salary and/or (ii) a specific dollar amount
     and/or percentage of Bonus for either four years or eight years. If an
     Eligible Employee specifies a dollar amount of Bonus to be deferred, and
     the dollar amount of Bonus is not equal to his actual Bonus payment in any
     Plan Year, the shortfall will be deducted from his Annual Base Salary over
     the remainder of the Plan Year in which such Bonus shortfall occurs. The
     first Bonus payment that an Eligible Employee may defer will be the Bonus
     he will earn in fiscal year 1992 which is payable in fiscal year 1993. The
     minimum annual deferral under Option B is $2,000. Deferrals made under
     Option B may not be switched to Option A.

               (c) Maximum Deferral. The maximum amount of Direct Cash
                   ----------------                                   
     Compensation that may be deferred under Option A plus Option B shall be (i)
     100% of current Annual Base Salary for an Eligible Employee who defers for
     four years; and (ii) 150% of current Annual Base Salary for an Eligible
     Employee who defers for eight years.

               (d) Accelerated Reduction. Prior to the beginning of any Plan
                   ---------------------                                    
     Year in any Benefit Deferral Period as to which there are two or more Plan
     Years remaining, a Participant may elect in a written notice filed with the
     Committee to increase the amount of the reduction of Direct Cash
     Compensation otherwise provided for any of the Plan Years remaining in such
     Benefit Deferral Period; provided, however, that any such increase in the
     reduction of Direct Cash Compensation for any remaining Plan Years in the
     Benefit Deferral Period shall not increase the Cumulative Deferral Amount
     for the Benefit Deferral Period, but shall act to shorten the length of the
     Benefit Deferral Period, unless the Participant elects in such written
     notice to apply the increased reduction in Direct Cash Compensation for any
     Plan Year as a credit against the reductions in Direct Cash Compensation
     that otherwise would have resulted in subsequent Plan Years in the Benefit
     Deferral Period. In the event a 




                                       9
<PAGE>
 
     Participant elects to increase the previously elected reduction of Direct
     Cash Compensation pursuant to this Section 4.1(d), the Participant, in his
     sole discretion, shall determine the allocation of any such increase as
     between said Participant's Annual Base Salary and Bonus paid during the
     year of such increase.

               (e) Maximum Reduction in Direct Cash Compensation. A Participant
                   ---------------------------------------------               
     may not elect a Cumulative Deferral Amount or an increase in reduction of
     Direct Cash Compensation pursuant to Section 4.1(d), or any combination of
     the two, that would cause the aggregate total reduction in Direct Cash
     Compensation in any Plan Year with respect to all Benefit Units to exceed
     one hundred percent (100%) of the excess of (i) the Direct Cash
     Compensation otherwise payable during such Plan Year, over (ii) the sum of
     amounts required by federal, state or local law to be withheld by the
     Employer from such Direct Cash Compensation. In the event that a
     Participant elects a Cumulative Deferral Amount or increase in reduction of
     Direct Cash Compensation in an amount in excess of the amount allowable
     pursuant to the previous sentence, the elected amount shall automatically
     be reduced to comply with such limitation.

               (f) Enrollment in Benefit Unit. For purposes of the Plan, a
                   --------------------------                             
     Benefit Unit shall be deemed to be a Benefit Unit in which a Participant is
     enrolled only as of and after the first day of the Benefit Deferral Period
     with respect to such Benefit Unit.

          4.2  Employer Augmentation Contribution. For each Plan Year in a
               ----------------------------------                         
Benefit Deferral Period, the Employer shall contribute to the Deferral Accounts
of a Participant an aggregate amount equal to four and one-quarter percent
(4.25%) of the Participant's annual deferrals under this Plan for the Plan Year
(the "Employer Augmentation Contribution"). The Employer Augmentation
Contribution shall be credited to the Deferral Accounts of a Participant, at a
rate equal to four and one-quarter percent (4.25%) of the Participant's
deferrals, at the same time as the Participant's deferrals are credited to his
Deferral Accounts. The Employer Augmentation Contribution is intended to
compensate for the loss 




                                      10
<PAGE>
 
of any future benefits from the Retirement Plan and the Savings Plan which
result from the reduction in the Participant's Direct Cash Compensation pursuant
to this Plan. No Employer Augmentation Contribution will be made to any
Participant's Deferral Account for any Plan Year in which the Participant is
receiving an Employer Special Contribution.

          4.3  Deferral Accounts. The Committee shall establish and maintain a
               -----------------                                              
separate Deferral Account for each of a Participant's Benefit Units. The amount
by which a Participant's Direct Cash Compensation is reduced pursuant to Section
4.1 with respect to each Benefit Unit shall be credited by the Employer to the
Participant's Deferral Account for such Benefit Unit no later than the first day
of the month following the month in which such Direct Cash Compensation would
otherwise have been paid. The amount of Employer Augmentation Contribution
provided for by Section 4.2 with respect to each Benefit Unit shall be credited
to the Deferral Account for such Benefit Unit in accordance with Section 4.2.
The Deferral Account for a Benefit Unit shall be debited by the amount of any
payments made by the Employer to the Participant or the Beneficiary with respect
to such Benefit Unit pursuant to this Plan.

               (a) Interest on Deferral Accounts. Various types of returns will
                   -----------------------------                               
     be credited on Deferral Accounts prior to commencement of payment of
     benefits depending on the Deferral Option which a Participant chooses, as
     described below.

                    (i) Option A. Under Option A, the Declared Rate for Option A
                        --------                                                
          established by Article 2 shall be credited monthly to the Deferral
          Account at the rate of one-twelfth (1/12) of the Declared Rate, and
          all such interest shall be compounded to the Deferral Account
          annually.

                    (ii) Option B. Under Option B, a Participant may elect to
                         --------                                            
          credit the deferrals to any combination of Declared Rates in 25%
          increments, as long as the total does not exceed 100% of the
          deferrals. The Participant's Deferral Accounts will be credited 





                                      11
<PAGE>
 
          with a rate of return (positive or negative) based on the Declared
          Rate(s) which he elects. The rate of return (positive or negative)
          will be credited monthly to Deferral Accounts at one-third of the
          quarterly Declared Rate(s). Notwithstanding the foregoing provision or
          any other provision of this Plan, the Committee, in its sole
          discretion, may credit a Participant's Deferral Accounts based on
          monthly Declared Rate (s).

          A Participant may change his Declared Rate(s) election under Option B
twice a year effective as of the following June 1 and December 1 of each year by
filing a written notice with the Committee at least 30 days in advance. Under
Option B, Deferral Accounts are subject to greater investment risk because the
actual performance of the investment fund that is chosen to measure the Declared
Rate may be either positive or negative and either more or less than the Option
A Declared Rate. Deferral Account balances will not necessarily be invested in
these investment funds by the Company, even though the actual performance of the
investment fund that is chosen to measure the Declared Rate will determine the
rate of return (positive or negative) on the Participant's Deferral Account.

          4.4  Valuation of Accounts. The value of a Deferral Account as of any
               ---------------------                                           
date shall equal the amounts theretofore credited to such account, plus the
interest deemed to be earned on such account in accordance with Section 4.3
through the day preceding such date, less the amounts theretofore debited to
such account.

          4.5  Statement of Accounts. The Committee shall submit to each
               ---------------------                                    
Participant, within one hundred twenty (120) days after the close of each Plan
Year, a statement in such form as the Committee deems desirable setting forth
the balance standing to the credit of each Participant in each of his Deferral
Accounts. Each statement of account shall show the Participant's deferrals, the
Employer Augmentation Contributions, and the interest credited to the
Participant's Deferral Account.



                                      12
<PAGE>
 
          4.6  Employer Special Contributions. Beginning with the 1995 Plan
               -------------------------------                             
Year, a Participant who meets the eligibility requirements set forth in Section
4.6(a) below shall be entitled to annual Employer contributions for each Plan
Year in the Benefit Deferral Period to the Participant's Deferral Account with
respect to an Outstanding Benefit Unit in an amount to be determined
in accordance with Section 4.6(b) below ("Employer Special Contributions").

               (a) Eligibility Requirements.  No Employer Special Contribution
                   ------------------------                                   
     shall be made to a Participant's Deferral Account with respect to an
     Outstanding Benefit Unit for a particular Plan Year unless:

                    (i) the Participant was a corporate officer of the Employer
          on the date of the Authorization Form with respect to the Outstanding
          Benefit Unit, except as provided in Section 4.6(e) below; and

                    (ii)  the Cumulative Deferral Amount for the Outstanding
          Benefit Unit plus the product of (A) the maximum pre-tax contribution
          allowable for the Participant under the Savings Plan for the first
          Plan Year in the Benefit Deferral Period for such Outstanding Benefit
          Unit (or, for Participants who are not eligible to participate in the
          Savings Plan during the first Plan Year of the Benefit Deferral
          Period, the maximum pre-tax contribution that would be allowable for
          such Participant under the Savings Plan if the Participant were
          eligible) and (B) the number of Plan Years in such Benefit Deferral
          Period, is at least equal to the product of (X) six percent (6%) times
          (Y) the Participant's Annual Base Salary on the date of the
          Authorization Form with respect to the Outstanding 




                                      13
<PAGE>
 
          Benefit Unit times (Z) the number of Plan Years in the Benefit
          Deferral Period (excluding the 1993 Plan Year); and

                    (iii) the Participant is employed by the Employer on the
          last day of the Plan Year in question.

               (b) Amount of Employer Special Contributions.  The amount of an
                   ----------------------------------------                   
     Employer Special Contribution for a particular Plan Year shall equal
     three percent (3%) of (i) the Participant's combined Annual Base Salary and
     Bonus which would have been paid during the Plan Year before reduction for
     contributions to this Plan and the Savings Plan minus (ii) an amount which
     is equal to the limit on annual compensation (as adjusted from time to
     time) which may be taken into account under the Savings Plan for such Plan
     Year pursuant to Section 401(a)(17) of the Internal Revenue Code of 1986,
     as amended ("Code").

               (c) Timing of Employer Special Contributions.  The Employer
                   ----------------------------------------               
     Special Contributions shall be credited to the Deferral Account for the
     Outstanding Benefit Unit for each of the Plan Years in the Benefit Deferral
     Period as of the last day of the Plan Year.

               (d) Special Provisions for Overlapping Benefit Units.  The
                   ------------------------------------------------      
     foregoing provisions of this Section 4.6 will apply to all Outstanding
     Benefit Units, including any Overlapping Benefit Unit; provided, however,
     that (i) the Employer Special Contributions relating to the Overlapping
     Benefit Unit shall not begin until the first Plan Year of the Non-
     Overlapping Benefit Deferral Period, and (ii) in order to be eligible for
     Employer Special Contributions during the Non-Overlapping Benefit Period,
     the Participant will be deemed to have met the eligibility requirement set
     forth in Section 4.6(a)(ii) if the Cumulative Deferral Amount for the
     Overlapping Benefit Unit plus the product of (A) the maximum pre-tax
     contribution allowable for the Participant under the Savings Plan for the
     first Plan Year in the Benefit Deferral Period for such Overlapping
     Benefit Unit (or, for Participants who are not eligible to participate in
     the Savings Plan during the first Plan Year of the Benefit Deferral
     Period, the maximum pre-tax contribution that would be allowable


                                      14
<PAGE>
 
     for such Participant under the Savings Plan if the Participant were
     eligible) and (B) the number of Plan Years in the Benefit Deferral Period,
     is at least equal to the product of (X) six percent (6%) times (Y) the
     Participant's Annual Base Salary on the date of the Authorization Form with
     respect to the Outstanding Benefit Unit times (Z) the number of Plan Years
     in the Non-Overlapping Benefit Deferral Period.

               (e) Special Provisions for New Corporate Officers.
                   --------------------------------------------- 

               A New Corporate Officer who otherwise meets the eligibility
     requirements set forth in Section 4.6(a) shall be entitled to the Employer
     Special Contributions provided for in this Section 4.6 as of the first day
     of the Plan Year immediately following the Plan Year in which the
     Participant becomes a New Corporate Officer; provided, however, that_for
     purposes of determining whether the requirement of Section 4.6(a)(ii) has
     been met, (i) the Company will add to the Cumulative Deferral Amount for
     the Outstanding Benefit Unit any additional Cumulative Deferral Amount that
     the New Corporate Officer may elect pursuant to any new Benefit Unit which
     shall be offered to the New Corporate Officer at the time he or she becomes
     a New Corporate Officer, and (ii) the Annual Base Salary to be used for the
     New Corporate Officer shall be such New Corporate Officer's Annual Base
     Salary on the date that he or she becomes a New Corporate Officer. The
     Company shall be required to offer a new Benefit Unit to the New Corporate
     Officer if his or her Outstanding Benefit Units at the time he or she
     becomes a New Corporate Officer would not otherwise qualify such New
     Corporate Officer for Employer Special Contributions under this Section
     4.6(a).

               (f) Termination of Employer Special Contributions.  The
                   ---------------------------------------------      
     Employer's obligation to make Employer Special Contributions shall cease
     upon the Participant's termination of employment with the Company for any
     reason or upon the Participant's termination pursuant to Section 5.3(b) of
     the Outstanding Benefit Unit.




                                      15
<PAGE>
 
               (g) Plan Years 1993 and 1994.  Nothing in this Section 4.6 shall
                   ------------------------                                    
     be construed to alter Savings Plan Alternative Contributions and interest
     thereon previously credited to Participants' Deferral Accounts in the 1993
     and 1994 Plan Years.

                                   ARTICLE 5
                                   BENEFITS

          5.1   Retirement Benefit. A Participant is eligible for a Retirement 
                ------------------                  
Benefit under this Plan with respect to a Benefit Unit when he has satisfied all
of the requirements for Normal Retirement or Early Retirement (as defined in
Article 2) with respect to the Benefit Unit. The Retirement Benefit for a
Benefit Unit will be based on the total value of the Deferral Account for the
Benefit Unit. In addition to the interest credited under Section 4.3(a)(i),
Deferral Accounts under Option A will be credited with additional interest equal
to 25% of the Declared Rate for each Plan Year prior to commencement of payment
of the Retirement Benefit.

          The Retirement Benefit will be paid beginning on the date and in the
manner which the Participant elects when he enrolls in a Benefit Unit. This
election may not be changed at any time by the Participant. A Participant may
elect to receive his Retirement Benefit at retirement or on a specified date
after retirement in either a lump sum or installments over a specified number of
years or a combination of a lump sum payment and installment payments; provided,
however, that the maximum payout period for Retirement Benefits shall be subject
to Section 5.8. In the event a payout election period exceeds the maximum period
permitted by Section 5.8, the elected payout period shall be reduced to the
maximum period permitted by Section 5.8. All installment payments will be
calculated on an annual basis but_paid in such intervals as may be determined by
the Committee, provided that such intervals shall not be less frequent than
quarterly.

          Under Option A, if a Participant elects to receive his Retirement
Benefit in installment payments, interest will continue to be credited 




                                      16
<PAGE>
 
on the unpaid Deferral Account balance at a rate equal to 125% of the average of
the Declared Rates for the five Plan Years prior to payment of the initial
installment of the Retirement Benefit.

          Under Option B, if a Participant elects to receive his Retirement
Benefit in installment payments, the payments will be made in such intervals as
may be determined by the Committee, provided that such intervals shall not be
less frequent than quarterly, based on the Deferral Account balance at the
beginning of the payment period. The payments will be redetermined annually by
dividing the Participant's current Deferral Account balance at the beginning of
the year by the number of remaining years in the payment period based on the
Participant's retirement payment election. The rate of return (positive or
negative) during any payment year will be credited during the year on the unpaid
Deferral Account balance at the applicable Declared Rate(s). A Participant may
continue to change his Declared Rate(s) election twice a year, effective as of
the following June 1 or December 1 of each year by filing a written notice with
the Company at least 30 days in advance, as long as he has a remaining Deferral
Account balance.

          5.2   Disability. If a Participant suffers a Disability, Participant
                ----------                            
deferrals and Employer Augmentation Contributions that otherwise would have been
credited to the Participant's Deferral Accounts will cease during such
Disability. The Participant's Deferral Accounts will continue to earn interest
at the Declared Rate(s) which he has chosen. The Participant's Deferral Account
balances will be distributed as a Retirement Benefit, Termination Benefit or
Survivor Benefit, whichever is applicable, beginning on the date and in the form
which the Participant elected in his Authorization Form. In the sole discretion
of the Committee, the Employer may commence payments on an earlier date. For the
sole purpose of determining eligibility to receive Retirement Benefits,
deferrals which a Participant failed to make during a period of Disability will
be disregarded in determining whether the Participant has completed deferrals of
the full Cumulative Deferral Amount for a Benefit Unit. If a Participant
recovers from a Disability and returns to employment with the Employer during
the Benefit Deferral Period for a Benefit Unit, the Participant shall resume
making deferrals 




                                      17
<PAGE>
 
for the remaining years of the Benefit Deferral Period, but the Benefit Deferral
Period shall not be extended on account of the Disability.

          5.3   Termination Benefit.
                ------------------- 

               (a) Certain Terminations of Employment. With respect to any
                   ----------------------------------                     
     Benefit Unit, if a Participant (i) ceases to be an Employee for any reason
     other than death, Disability or Normal or Early Retirement, or (ii) fails
     to return to the status of an Employee within sixty (60) days following
     recovery from a Disability prior to Normal or Early Retirement, the
     Employer shall pay to the Participant in one lump sum an amount (the
     "Termination Benefit" ) equal to the value of the Deferral Account for such
     Benefit Unit. In computing the Termination Benefit, the value of the
     Deferral Account will be based on interest at the applicable Declared Rate,
     not including the value of the additional interest referred to in Section
     5.1. The Participant shall be entitled to no further benefits under this
     Plan for such Benefit Units.

               (b) Termination of a Benefit Unit. With the written consent of
                   -----------------------------                             
     the Committee, a Participant may terminate enrollment in a Benefit Unit by
     filing with the Committee a written request to so terminate the Benefit
     Unit. Upon termination of enrollment in a Benefit Unit, no further
     reductions shall be made in the Participant's Direct Cash Compensation
     pursuant to the Authorization Form with respect to such Benefit Unit, and
     the Participant shall immediately cease to be eligible for any benefits
     with respect to such Benefit Unit, other than the Termination Benefit. No
     other benefit shall be payable to either the Participant or any Beneficiary
     of such Participant with respect to the terminated Benefit Unit. In its
     sole discretion, the Committee may pay the Termination Benefit with respect
     to a terminated Benefit Unit on a date earlier than a Participant's
     termination of employment with the Employer, with such Termination Benefit
     to be calculated as if the Participant had terminated employment with the
     Employer on the date of such payment.


                                      18
<PAGE>
 
          5.4  Survivor Benefits.
               ----------------- 

               (a) Pre-Retirement. If a Participant dies and has not yet
                   --------------                                       
     commenced to receive Retirement Benefit payments with respect to a Benefit
     Unit, a Survivor Benefit will be paid to his Beneficiary in annual
     installments over five years except as set forth below. The aggregate
     Survivor Benefit will be equal to the Deferral Account balance for the
     Benefit Unit. The annual Survivor Benefit payments shall be redetermined
     each year based upon the value of the Deferral Account at that time, plus
     the expected interest based on the interest rate that is established by the
     Company each year for the remaining period of installment payments.
     Interest will be credited on the unpaid balance in the Deferral Account
     under Option A and Option B as follows:

                    (i) Option A. A Deferral Account under Option A will be
                        --------                                           
          credited with interest for each Plan Year before the Participant's
          death equal to 125% of the Declared Rate. If the Deferral Account
          credited with interest pursuant to the previous sentence is $50,000 or
          less for a Beneficiary, the Company, in its sole discretion, may elect
          to pay said amount in a lump sum. If the aforementioned lump sum
          payment is not made, or if the Deferral Account for a Beneficiary
          exceeds $50,000, said Beneficiaries shall receive their Survivor
          Benefits in five (5) annual installments with interest credited after
          the Participant's death on the unpaid balance at a rate to be
          determined each year by the Company, but in no case less than 7% per
          annum. All such interest shall be credited and compounded as is
          required for Option A deferrals.

                    (ii) Option B. A Deferral Account under Option B will be
                         --------                                           
          credited with interest equal to the Declared Rate for each Plan Year
          before the Participant's death. If the Deferral Account credited with
          interest pursuant to the previous sentence is $50,000 or less for a
          Beneficiary, the Company, in its sole discretion, may elect to pay
          said amount in a lump sum. If the aforementioned 


                                      19
<PAGE>
 
          lump sum payment is not made, or if the Deferral Account for a
          Beneficiary exceeds $50,000, said Beneficiaries shall receive their
          Survivor Benefits in five (5) annual installments with interest
          credited after the Participant's death on the unpaid balance at a rate
          to be determined each year by the Company, but in no case less than 7%
          per annum. All such interest shall be credited and compounded as is
          required for Option A deferrals.

               (b) Post-Retirement. If a Participant dies after he has commenced
                   ---------------                                              
     to receive a Retirement Benefit with respect to a Benefit Unit, his
     Beneficiary will be entitled to receive a Survivor Benefit with respect to
     the Benefit Unit under Option A and Option B as follows:

                    (i) Option A. The Participant's Beneficiary will be entitled
                        --------                                                
          to receive the remaining installments of the Retirement Benefit which
          would have been paid to the Participant with respect to the Benefit
          Unit if the Participant had survived based upon interest that would
          have been credited on unpaid amounts if the Participant had survived.

                    (ii) Option B. The Participant's Beneficiary will be
                         --------                                       
          entitled to receive a Survivor Benefit equal to the Deferral Account
          balance for the Benefit Unit, which will be paid in annual
          installments over five years. After the Participant's death, interest
          will be credited on the unpaid balance in the Deferral Account at a
          rate to be determined each year by the Company, but in no event less
          than 7% per annum.

               (c) Large Survivor Benefit. If the aggregate Deferral Account
                   ----------------------                                   
     balances which are payable to a Beneficiary as a Survivor Benefit for all
     of the Participant's Benefit Units exceed $500,000, the Survivor Benefit
     for each Benefit Unit shall be payable to the Beneficiary over the number
     of years (if more than five years) which the Participant elected for
     payment of his Retirement Benefit.


                                      20
<PAGE>
 
          5.5  Emergency Benefit. In the event that the Committee, upon written
               -----------------                                               
petition of the Participant or Beneficiary, determines, in its sole discretion,
that the Participant or Beneficiary has suffered an unforeseeable financial
emergency, the Employer shall pay to the Participant or Beneficiary, as soon as
practicable following such determination, an amount necessary to meet the
emergency not in excess of the Termination Benefit to which the Participant
would have been entitled pursuant to Section 5.3 if said Participant had a
termination of service on the date of such determination (the "Emergency
Benefit"). For purposes of this Plan, an unforeseeable financial emergency is an
unexpected need for cash arising from an illness, casualty loss, sudden
financial reversal, or other such unforeseeable occurrence. An unforeseeable
financial emergency for purposes of this Plan shall exist for any Participant or
Beneficiary who is deemed to be in constructive receipt of income on account of
deferred benefits payable under the terms of the Plan, and in such event all
deferred benefits giving rise to said constructive receipt of income shall be
paid to the Participant or Beneficiary in question. Notwithstanding the
foregoing, the final determination by the Internal Revenue Service ("IRS") or
court of competent jurisdiction, all time for appeal having lapsed, that the
Employer is not the owner of the assets of the Rabbi Trust, with the result that
the income of the Rabbi Trust is not treated as income of the Company pursuant
to Sections 671 through 679 of the Code, or the final determination by (i) the
IRS, (ii) a court of competent jurisdiction, all time for appeal having lapsed,
or (iii) counsel to the Company that a federal tax is payable by the Participant
or Beneficiary with respect to assets of the Rabbi Trust or the Participant's or
Beneficiary's Deferral Accounts prior to the distribution of those assets or
Deferral Accounts to the Participant or Beneficiary shall in any event
constitute an unforeseeable financial emergency entitling such Participant or
Beneficiary to an Emergency Benefit provided for in this Section. Cash needs
arising from foreseeable events such as the purchase of a home or education
expenses for children shall not be considered to be the result of an
unforeseeable financial emergency. The amount of benefits otherwise payable
under the Plan shall thereafter be adjusted to reflect the reduction of a
Deferral Account due to the early payment of the Emergency Benefit.


                                      21
<PAGE>
 
          5.6  Small Benefit. Notwithstanding anything herein to the contrary,
               -------------                                                  
in the event the total amount owed to a Participant or a Beneficiary after the
Participant ceases to be an Employee is $50,000 or less, the Company, in its
sole discretion, may elect to distribute any such amount in a single lump sum
payment.

          5.7  Withholding; Unemployment Taxes. To the extent required by the
               -------------------------------                               
law in effect at the time payments are made, the Employer shall withhold from
payments made hereunder the minimum taxes required to be withheld by the federal
or any state or local government.

          5.8  Maximum Payout Period. Notwithstanding any Eligible Employee's
               ---------------------                                         
election to the contrary, the maximum number of years over which benefits may be
paid from the Plan shall be limited as follows: (i) Retirement Age 55 receives
lump sum; (ii) Retirement Ages 56 and 57 may receive benefits in a lump sum or
for five years; (iii) Retirement Ages 58 and 59 may receive benefits in a lump
sum or for five or  ten years; (iv) Retirement Ages 60 and 61 may receive
benefits in a lump sum or for five, ten, or fifteen years; and (v) Retirement
Ages 62 and above may receive benefits in a lump sum or for five, ten, fifteen
or  twenty years.

          5.9  Discounted Cash Out Election
               ----------------------------

               (a) During the course of any Plan Year prior to the date on which
   a Participant ceases employment with the Company, the Participant may make
   one election to receive all or part of the Participant's Deferral Account(s)
   in a single lump-sum payment that shall be paid within fifteen (15) days
   after the end of the month in which the Participant files a written election
   to receive a discounted lump sum payment pursuant to this Section 5.9 (a).
   Interest on the amount elected to be withdrawn from such Deferral Accounts
   shall cease to accrue at this end of the month in which the Discounted Cash
   Out Election is made. The requirements for a valid Discounted Cash Out
   Election and the manner of determining the amount 


                                      22
<PAGE>
 
   to be paid to a Participant who makes a pre-retirement Discounted Cash Out
   Election are as follows:

                    (i) The Discounted Cash Out Election must be for an amount
          of $200,000 or greater, unless a Participant has a Deferral Account
          for a Benefit Unit worth less than $200,000 at the time of the
          Discounted Cash Out Election in which case the amount of the
          Discounted Cash Out Election may be equal to 100% of the Deferral
          Account for the Benefit Unit in question.

                    (ii) The amount available for the Discounted Cash Out
          Election shall be determined by establishing the value of the
          Participant's Deferral Account for the Benefit Unit (including the
          rate of interest to be credited pursuant to Section 4.3) as if the
          Participant ceased employment with the Company on the last day of the
          month during which the Participant executes a written Discounted Cash
          Out Election.

                    (iii)  If a Participant elects to receive his entire
          Deferral Account for a Benefit Unit via a Discounted Cash Out
          Election, the Participant's Deferral Account for the Benefit Unit
          shall be deemed fully distributed to the Participant. The amount,
          however, actually distributed to the Participant shall be the amount
          of the Deferral Account for the Benefit Unit less a penalty equal to
          six percent (6%) of the amount otherwise distributable.

                    (iv) If a Participant elects to receive $200,000, or some
          higher dollar amount of his Deferral Account for a Benefit Unit, the
          amount elected shall be deemed distributed to the Participant. The
          amount, however, actually distributed to the Participant shall be the
          elected amount less a penalty equal to six percent (6%) of the elected
          amount.



                                      23
<PAGE>
 
               (b) During the course of any Plan Year following a Participant's
     Early or Normal Retirement date, the Participant or the Beneficiary may
     make up to two elections to receive all or part of the Participant's
     Deferral Account(s) in single lump sum payments that shall be paid within
     fifteen (15) days after the end of the month in which the Participant or
     Beneficiary files a written election to receive a discounted lump sum
     payment pursuant to this Section 5.9(b). Interest on the amount elected to
     be withdrawn from such Deferral Account(s) shall cease to accrue at the end
     of the month in which the Discounted Cash Out Election is made. The
     requirements for a valid Discounted Cash Out Election and the manner of
     determining the amount to be paid to a Participant or Beneficiary who makes
     a post-retirement Discounted Cash Out Election are as follows:

                    (i) The Discounted Cash Out Election must be for an amount
          of $200,000 or greater, unless a Participant or Beneficiary has a
          Deferral Account for a Benefit Unit worth less than $200,000 at the
          time of the Discounted Cash Out Election in which case the amount of
          the Discounted Cash Out Election may be equal to 100% of the Deferral
          Account for the Benefit Unit in question.

                    (ii) If a Participant or Beneficiary elects to receive his
          entire Deferral Account for a Benefit Unit via a Discounted Cash Out
          Election, the Participant's or Beneficiary's Deferral Account for the
          Benefit Unit shall be deemed fully distributed to the Participant or
          Beneficiary. The amount, however, actually distributed to the electing
          Participant or Beneficiary shall be the amount of the Deferral Account
          for the_Benefit Unit less a penalty equal to six percent (6%) of the
          amount otherwise distributable.

                    (iii)  If a Participant or Beneficiary elects to receive
          $200,000 or some higher dollar amount of his Deferral 


                                      24
<PAGE>
 
          Account, the amount elected shall be deemed fully distributed to the
          Participant or Beneficiary. The amount, however, actually distributed
          to the Participant or Beneficiary shall be the elected amount less a
          penalty equal to six percent (6%) of the elected amount.

                    (iv) If a Participant or Beneficiary makes a Discounted Cash
          Out Election(s) or receives payment(s) of an Emergency Benefit and a
          portion of a Deferral Account for a Benefit Unit remains unpaid,
          future monthly benefit payments shall be reduced to reflect the
          withdrawal of part of the Deferral Account and there shall be no
          reduction in the previously scheduled number of monthly benefit
          payments.
 
                                   ARTICLE 6
                            BENEFICIARY DESIGNATION

          Each Participant shall have the right, at any time, to designate any
person or persons as Beneficiary or Beneficiaries to whom payment under this
Plan shall be made in the event of Participant's death prior to complete
distribution to Participant of the benefits due under the Plan. Each Beneficiary
designation shall become effective only when filed in writing with the Committee
during the Participant's lifetime on a form prescribed by the Committee.

          The filing of a new Beneficiary designation form will cancel all
Beneficiary designations previously filed.  Any finalized divorce or marriage
(other than a common law marriage) of a Participant subsequent to the date of
filing of a Beneficiary designation form shall revoke such designation unless in
the case of divorce the previous spouse or a trust for said previous spouse was
not designated as Beneficiary and unless in the case of marriage the
Participant's new spouse or a trust for said new spouse had previously been
designated as Beneficiary.


                                      25
<PAGE>
 
          If a Participant fails to designate a Beneficiary as provided above,
or if his Beneficiary designation is revoked by marriage, divorce, or otherwise
without execution of a new designation, or if all designated Beneficiaries
predecease the Participant or die prior to complete distribution of the
Participant's benefits, then the Committee shall direct the distribution of such
benefits to the Participant's estate.

                                   ARTICLE 7
                       AMENDMENT OR TERMINATION OF PLAN

          The Chairman and Chief Executive Officer of the Company may amend the
Plan; provided, however, that (i) no such amendment shall be effective to
decrease the benefits accrued by any Participant or Beneficiary of a deceased
Participant (including, but not limited to, the rate of interest credited to the
Deferral Accounts) prior to the Plan Year commencing after the date of such
amendment; (ii) no such amendment shall decrease the Declared Rates established
by Section 4.3(a); (iii) Section 5.1 may not be amended; (iv) the definition of
Declared Rate may not be amended; and (v) the other substantive provisions of
the Plan related to the calculation of benefits or the manner or timing of
payments to be made under the Plan shall not be amended so as to prejudice the
rights of any Participant or Beneficiary of a deceased Participant.

          Notwithstanding any terms herein to the contrary, the Company may not
terminate the Plan.  The Company shall not have any obligation to, but may, in
its discretion, allow additional deferrals into this Plan.

                                   ARTICLE 8
                                 MISCELLANEOUS

          8.1   Unsecured General Creditor. The Company intends to establish
                --------------------------             
and fund the Avery Dennison Corporation Executive Compensation Trust ("Rabbi
Trust"). The assets of the Rabbi Trust shall be subject to the claims of the
Company's creditors. To the extent any benefits provided under the Plan are
actually paid from the Rabbi Trust, the Employer shall have no further


                                      26
<PAGE>
 
obligation with respect thereto, but to the extent not so paid, such benefits
shall remain the obligation of, and shall be paid by, the Employer. Participants
and their Beneficiaries, heirs, successors, and assigns shall have no legal or
equitable rights, interest, or claims in an specific property or assets of
Employer, nor shall they be beneficiaries of, or have any rights, claims, or
interests in any life insurance policies, annuity contracts, or the proceeds
therefrom owned or which may be acquired by Employer ("Policies"). Apart from
the Rabbi Trust, such Policies or other assets of Employer shall not be held
under any trust for the benefit of Participants, their Beneficiaries, heirs,
successors, or assigns, or held in any way as collateral security for the
fulfilling of the obligations of Employer under this
                            -                       
Plan. Any and all of the Employer's assets and Policies shall be, and remain,
the general, unpledged, unrestricted assets of Employer. Employer's obligation
under the Plan shall be merely that of an unfunded and unsecured promise of
Employer to pay money in the future.

          8.2   Obligations To Employer. If a Participant becomes entitled to a
                -----------------------
distribution of benefits under the Plan, and if at such time the Participant has
outstanding any debt, obligation, or other liability representing an amount
owing to the Employer, then the Employer may offset such amount owed to it
against the amount of benefits otherwise distributable. Such determination shall
be made by the Committee.

          8.3   Nonassignability. Neither a Participant nor any other person 
                ----------------                       
shall have any right to commute, sell, assign, transfer, pledge, anticipate,
mortgage or otherwise encumber, hypothecate or convey in advance of actual
receipt the amounts, if any, payable, hereunder, or any part thereof, or
interest therein which are, and all rights to which are, expressly declared to
be unassignable and non-transferable. No part of the amounts payable shall,
prior to actual payment, be subject to seizure or sequestration for the payment
of any debts, judgments, alimony or separate maintenance owed by a Participant
or any other person, nor be transferable by operation of law in the event of a
Participant's or any other person's bankruptcy or insolvency.



                                      27
<PAGE>
 
          8.4   Employment Not Guaranteed. Nothing contained in this Plan nor 
                -------------------------         
any action taken hereunder shall be construed as a contract of employment or as
giving any Employee any right to be retained in the employ of the Company.

          8.5   Protective Provisions. Each Participant shall cooperate with the
                ---------------------                  
Employer by furnishing any and all information requested by the Employer in
order to facilitate the payment of benefits hereunder, taking such physical
examinations as the Employer may deem necessary and taking such other relevant
action as may be requested by the Employer. If a Participant refuses so to
cooperate, the Employer shall have no further obligation to the Participant
under the Plan, other than payment to such Participant of the cumulative
reductions in Direct Cash compensation theretofore made pursuant to this Plan.
If a Participant commits suicide during the two (2) year period beginning on the
later of (a) the first day on which he participates in the Plan or (b) the first
day of the Participant's Benefit Deferral Period for any new Benefit Unit under
the Plan, or if the Participant makes any material misstatement of information
or nondisclosure of medical history, then no benefits with respect to any
affected Benefit Unit will be payable hereunder to such Participant of the
cumulative reductions in Direct Cash Compensation theretofore made pursuant to
this Plan, provided, that in the Employer's sole discretion, benefits may be
payable in an amount reduced to compensate the Employer for any loss, cost,
damage or expense suffered or incurred by the Employer as a result in any way of
any such action, misstatement or nondisclosure.

          8.6   Gender, Singular & Plural. All pronouns and any variations 
                -------------------------              
thereof shall be deemed to refer to the masculine, feminine, or neuter, as the
identity of the person or persons may require. As the context may require, the
singular may be read as the plural and the plural as the singular.

          8.7   Captions. The captions of the articles, sections, and 
                --------                               
paragraphs of this Plan are for convenience only and shall not control or affect
the meaning or construction of any of its provisions.



                                      28
<PAGE>
 
          8.8   Validity. In the event any provision of this Plan is held 
                --------                               
invalid, void, or unenforceable, the same shall not affect, in any respect
whatsoever, the validity of any other provision of this Plan.

          8.9   Notice. Any notice or filing required or permitted to be given 
                ------                                  
to the Committee under the Plan shall be sufficient if in writing and hand
delivered, or sent by registered or certified mail, to the principal office of
the Employer, directed to the attention of the Vice President, General Counsel
and Secretary of the Employer. Such notice shall be deemed given as of the date
of delivery or, if delivery is made by mail, as of the date shown on the
postmark on the receipt for registration or certification.

          8.10  Applicable Law. This Plan shall be governed and construed in
                --------------                    
accordance with the laws of the State of California


                                      29

<PAGE>
 
                                   EXHIBIT 11
 
                  AVERY DENNISON CORPORATION AND SUBSIDIARIES
 
                  COMPUTATION OF NET INCOME PER SHARE AMOUNTS
 
<TABLE>
<CAPTION>
                                               1994        1993        1992
                                           ------------ ----------- -----------
<S>                                        <C>          <C>         <C>
(A) Weighted average number of common
     shares outstanding..................    55,559,318  57,953,287  60,425,531
    Additional common shares issuable
     under employee stock options using 
     the treasury stock method...........     1,290,606     776,241     549,674
                                           ------------ ----------- -----------
(B) Weighted average number of common
     shares outstanding assuming the
     exercise of stock options...........    56,849,924  58,729,528  60,975,205
                                           ============ =========== ===========
(C) Net income applicable to common stock  $109,400,000 $84,400,000 $80,100,000
                                           ============ =========== ===========
Net income per share as reported (C / A).         $1.97       $1.46       $1.33
                                                  =====       =====       =====
Net income per share giving effect to the
 exercise of outstanding stock options (C         $1.92       $1.44       $1.31
 / B)....................................         =====       =====       =====
</TABLE>

<PAGE>
ELEVEN-YEAR SUMMARY
<TABLE>
<CAPTION>
-----------------------------------------------------------------------------------------------------------------------------------
                                                  Compound Growth Rate
                                                  --------------------
(Dollars and shares in millions)                     5 Year    10 Year    1994      1993 /(1)/   1992      1991       1990 /(2)/
-----------------------------------------------------------------------------------------------------------------------------------
<S>                                                  <C>       <C>       <C>       <C>          <C>       <C>        <C>
FOR THE YEAR
Net sales                                              2.8       6.0      $2,856.7  $  2,608.7   $2,622.9  $2,545.1   $  2,590.2   
Gross profit                                           2.4       5.2         907.8       818.1      838.2     796.2        808.3   
Marketing, general and
 administrative expense /(2)/, /(4)/, /(5)/            3.2       5.9         691.9       642.7      665.7     653.9        752.7
Operating profit                                         -       3.2         215.9       175.4      172.5     142.3         55.6
Interest expense                                       4.1       8.5          43.0        43.2       42.3      37.5         40.0
Income before taxes                                    (.9)      2.2         172.9       132.2      130.2     104.8         15.6
Taxes on income                                        (.9)      1.1          63.5        48.9       50.1      41.8          9.7
Net income /(1)/                                       (.9)      2.9         109.4        84.4       80.1      63.0          5.9
Research and development expense                       (.8)      4.2          49.1        45.5       46.7      48.7         53.7
Depreciation                                           4.2       8.5          87.9        84.1       83.8      83.1         80.8
Average shares outstanding                            (2.2)      (.2)         55.6        58.0       60.4      61.9         62.0
-----------------------------------------------------------------------------------------------------------------------------------
PER SHARE INFORMATION
Net income /(1)/                                       1.4       3.0          1.97        1.46       1.33      1.02          .10
Dividends /(3)/                                       12.9      13.9           .99         .90        .82       .76          .64
Book value at year end                                  .8       4.3         13.61       12.80      13.63     13.47        13.65
Market price at year end                               2.2       8.9         35.50       29.38      28.75     25.38        21.50
Market price range                                                           26.63 to    25.50 to   23.25 to  19.38 to     15.63 to
                                                                             35.75       31.13      28.88     25.50        33.00
-----------------------------------------------------------------------------------------------------------------------------------
AT YEAR END
Working capital                                                              122.8       141.6      222.6     226.0        298.8
Property, plant and equipment, net                                           831.6       758.5      779.9     814.2        821.7
Total assets                                                               1,763.1     1,639.0    1,684.0   1,740.4      1,890.3
Long-term debt                                                               347.3       311.0      334.8     329.5        376.0
Total debt                                                                   420.7       397.5      427.5     424.0        510.4
Shareholders' equity                                                         729.0       719.1      802.6     825.0        846.3
Number of employees                                                         15,400      15,750     16,550    17,095       18,816
-----------------------------------------------------------------------------------------------------------------------------------
STATISTICS
Gross profit margin (percent)                                                 31.8        31.4       32.0      31.3         31.2
Marketing, general and administrative
 expense as a percent of sales                                                24.2        24.6       25.4      25.7         25.2
Operating profit margin (percent)                                              7.6         6.7        6.6       5.6          2.1
Pretax profit margin (percent)                                                 6.1         5.1        5.0       4.1           .6
Net profit margin (percent)                                                    3.8         3.2        3.1       2.5           .2
Effective tax rate (percent)                                                  36.7        37.0       38.5      39.9         62.2
Research and development expense as a percent of sales                         1.7         1.7        1.8       1.9          2.1
Long-term debt as a percent of total long-term capital                        32.3        30.2       29.4      28.5         30.8
Total debt as a percent of total capital                                      36.6        35.6       34.8      33.9         37.6
Return on average shareholders' equity (percent)                              14.8        11.0        9.7       7.7           .7
Return on average total capital (percent)                                     12.1         9.3        8.3       6.7          1.5
-----------------------------------------------------------------------------------------------------------------------------------
</TABLE>
/(1)/ Includes income of $1.1 million, or $.02 per share, related to the
      cumulative effect of accounting changes recorded during the first 
      quarter of 1993.
/(2)/ Includes pretax charges of $85.2 million in connection with a 1990
      restructuring related to the merger of Avery International Corporation and
      Dennison Manufacturing Company and $13.8 million of merger-related costs.
      After adjusting for these charges, 1990 net income was $71.7 million,
      or $1.16 per share.
/(3)/ Dividends per share in 1988 exclude a $.05 per share payment for
      redemption of share purchase rights.
/(4)/ Includes pretax charges of $25.2 million in connection with a 1987
      restructuring, which reduced net income by $25 million, or $.41 per share.
/(5)/ Includes pretax charges of $23.5 million in connection with a 1985
      restructuring and a provision for a legal action filed against the
      Company, which reduced net income by $13.9 million, or $.24 per share.


                                      30
<PAGE>
ELEVEN-YEAR SUMMARY (CONTINUED)
<TABLE>
<CAPTION>
------------------------------------------------------------------------------------------------------------------

(Dollars and shares in millions)         1989      1988 /(3)/     1987 /(4)/    1986      1985 /(5)/    1984
------------------------------------------------------------------------------------------------------------------
<S>                                     <C>       <C>            <C>           <C>       <C>           <C>
FOR THE YEAR
Net sales                               $2,490.9  $  2,291.4     $  2,165.1    $1,828.4   $  1,590.5    $1,593.1
Gross profit                               806.7       780.2          734.6       620.1        533.9       546.7
Marketing, general and
 administrative expense /(2)/,/(4)/,/(5)/  591.0       554.7          571.2       460.6        428.9       388.4
Operating profit                           215.7       225.5          163.4       159.5        105.0       158.3
Interest expense                            35.1        35.5           32.4        26.6         21.6        19.0
Income before taxes                        180.6       190.0          131.0       132.9         83.4       139.3
Taxes on income                             66.4        73.0           60.8        61.0         35.1        56.9
Net income /(1)/                           114.2       117.0           70.2        71.9         48.3        82.4
Research and development expense            51.0        47.4           41.5        37.3         37.1        32.4
Depreciation                                71.5        63.8           58.8        49.9         43.3        38.8
Average shares outstanding                  62.1        61.7           60.3        57.3         57.0        56.5
------------------------------------------------------------------------------------------------------------------
PER SHARE INFORMATION
Net income /(1)/                            1.84        1.90           1.16        1.25          .85        1.46
Dividends /(3)/                              .54        .465            .41         .35          .31         .27
Book value at year end                     13.06       12.48          11.48       10.25         9.43        8.96
Market price at year end                   31.88       22.00          18.63       18.69        18.00       15.13
Market price range                         21.00 to    17.13 to       16.00 to    17.25 to     14.13 to    11.50 to
                                           31.88       26.00          29.13       23.75        19.69       15.82
------------------------------------------------------------------------------------------------------------------
AT YEAR END
Working capital                            323.9       314.3          325.8       319.8        299.3       263.1
Property, plant and equipment, net         714.1       667.3          574.2       512.8        433.6       373.6
Total assets                             1,715.9     1,652.2        1,558.5     1,352.4      1,089.8       936.6
Long-term debt                             317.8       298.8          301.0       320.3        195.0       126.4
Total debt                                 418.9       411.3          393.2       384.3        255.5       161.0
Shareholders' equity                       811.3       769.6          705.9       585.8        534.2       502.4
Number of employees                       19,215      19,114         19,360      19,156       17,650      16,874
--------------------------------------------------------------------------------------------------------------------
STATISTICS
Gross profit margin (percent)               32.4        34.0           33.9        33.9         33.6        34.3
Marketing, general and
 administrative expense as a
 percent of sales                           23.7        24.2           26.4        25.2         27.0        24.4
Operating profit margin (percent)            8.7         9.8            7.5         8.7          6.6         9.9
Pretax profit margin (percent)               7.3         8.3            6.1         7.3          5.2         8.7
Net profit margin (percent)                  4.6         5.1            3.2         3.9          3.0         5.2
Effective tax rate (percent)                36.8        38.4           46.4        45.9         42.1        40.8
Research and development expense a
 a percent of sales                          2.0         2.1            1.9         2.0          2.3         2.0
Long-term debt as a percent of total
 long-term capital                          28.1        28.0           29.9        35.3         26.7        20.1
Total debt as a percent of total
 capital                                    34.1        34.8           35.8        39.6         32.4        24.3
Return on average shareholders'
 equity (percent)                           14.7        16.0           10.5        12.8          9.4        17.3
Return on average total capital (percent)   12.0        12.7            8.3        10.6          8.5        14.9
---------------------------------------------------------------------------------------------------------------------
</TABLE>
/(1)/ Includes income of $1.1 million, or $.02 per share, related to the
      cumulative effect of accounting changes recorded during the first 
      quarter of 1993.
/(2)/ Includes pretax charges of $85.2 million in connection with a 1990
      restructuring related to the merger of Avery International Corporation and
      Dennison Manufacturing Company and $13.8 million of merger-related costs.
      After adjusting for these charges, 1990 net income was $71.7 million,
      or $1.16 per share.
/(3)/ Dividends per share in 1988 exclude a $.05 per share payment for
      redemption of share purchase rights.
/(4)/ Includes pretax charges of $25.2 million in connection with a 1987
      restructuring, which reduced net income by $25 million, or $.41 per share.
/(5)/ Includes pretax charges of $23.5 million in connection with a 1985
      restructuring and a provision for a legal action filed against the
      Company, which reduced net income by $13.9 million, or $.24 per share.

                                      31
<PAGE>
 
CONSOLIDATED BALANCE SHEET
                                                      Avery Dennison Corporation
<TABLE>
<CAPTION>
  
(Dollars in millions)                                                    1994        1993
--------------------                                                  ---------    --------
<S>                                                                   <C>          <C>
 
ASSETS
Current assets:
 Cash and cash equivalents                                             $    3.1    $    5.8
 Trade accounts receivable, less allowance for doubtful accounts
  of $18.5 and $16.7 for 1994 and 1993, respectively                      391.8       356.7
 Inventories                                                              206.4       184.1
 Other receivables                                                         26.7        32.6
 Prepaid expenses                                                          16.5        13.5
 Deferred taxes                                                            32.4        21.9
                                                                       --------    --------
  Total current assets                                                    676.9       614.6
Property, plant and equipment, at cost:
 Land                                                                      32.4        28.7
 Buildings                                                                375.1       360.9
 Machinery and equipment                                                1,021.6       953.8
 Construction-in-progress                                                 103.2        69.3
                                                                       --------    --------
                                                                        1,532.3     1,412.7
 Accumulated depreciation                                                 700.7       654.2
                                                                       --------    -------- 
                                                                          831.6       758.5
Intangibles resulting from business acquisitions, net                     127.6       129.2
Non-current deferred taxes                                                 13.7        23.9
Other assets                                                              113.3       112.8
                                                                       --------    -------- 
                                                                       $1,763.1    $1,639.0
                                                                       ========    ======== 
LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
 Short-term and current portion of long-term debt                      $   73.4    $   86.5
 Accounts payable                                                         181.5       140.8
 Accrued payroll and employee benefits                                    106.2        91.0
 Other accrued liabilities                                                164.4       124.7
 Income taxes payable                                                      26.9        26.4
 Deferred taxes                                                             1.7         3.6
                                                                       --------    -------- 
  Total current liabilities                                               554.1       473.0
Long-term debt                                                            347.3       311.0
Long-term pension and other retirement benefits                            92.7        91.1
Non-current deferred taxes                                                 40.0        44.8
Shareholders' equity:
 Common stock, $1 par value; authorized - 200,000,000 shares;
  issued - 62,063,312 shares at year end 1994 and 1993                     62.1        62.1
 Capital in excess of par value                                           193.0       194.4
 Retained earnings                                                        753.2       698.9
 Cumulative foreign currency translation adjustment                        16.7       (10.1)
 Cost of unallocated ESOP shares                                          (37.6)      (53.2)
 Minimum pension liability                                                 (5.0)       (8.9)
 Treasury stock at cost, 8,513,642 shares and 5,869,683 shares
  at year end 1994 and 1993, respectively                                (253.4)     (164.1)
                                                                       --------    -------- 
Total shareholders' equity                                                729.0       719.1
                                                                       --------    -------- 
                                                                       $1,763.1    $1,639.0
                                                                       ========    ========
</TABLE>
See Notes to Consolidated Financial Statements

                                      36
<PAGE>
 
CONSOLIDATED STATEMENT OF INCOME
                                                      Avery Dennison Corporation
<TABLE>
<CAPTION>
 
 
(In millions, except per share amounts)                      1994       1993       1992
--------------------------------------                     --------   --------   --------
<S>                                                        <C>        <C>        <C>
 
Net sales                                                  $2,856.7   $2,608.7   $2,622.9
Cost of products sold                                       1,948.9    1,790.6    1,784.7
                                                           --------   --------   -------- 
 Gross profit                                                 907.8      818.1      838.2
Marketing, general and administrative expense                 691.9      642.7      665.7
                                                           --------   --------   --------  
 Operating profit                                             215.9      175.4      172.5
Interest expense                                               43.0       43.2       42.3
                                                           --------   --------   --------  
 Income before taxes on income and cumulative
   effect of changes in accounting principles                 172.9      132.2      130.2
Taxes on income                                                63.5       48.9       50.1
                                                           --------   --------   --------  
Income before cumulative effect of changes in
 accounting principles                                        109.4       83.3       80.1
Cumulative effect of changes in accounting principles             -        1.1          -
                                                           --------   --------   --------  
Net income                                                 $  109.4   $   84.4   $   80.1
                                                           ========   ========   ========
PER COMMON SHARE AMOUNTS
Income before cumulative effect of changes in
 accounting principles                                     $   1.97   $   1.44   $   1.33
Cumulative effect of changes in accounting principles             -        .02          -
                                                           --------   --------   --------  
Net income                                                 $   1.97   $   1.46   $   1.33
                                                           ========   ========   ========
Average shares outstanding                                     55.6       58.0       60.4
                                                           ========   ========   ======== 
Shares outstanding at year end                                 53.5       56.2       58.9
                                                           ========   ========   ========
</TABLE>
See Notes to Consolidated Financial Statements

                                      37
<PAGE>
 
CONSOLIDATED STATEMENT OF SHAREHOLDERS' EQUITY

                                                      Avery Dennison Corporation

<TABLE>
<CAPTION>
 
 
                                                                                   Cumulative
                                                                                      foreign      Cost of
                                           Common       Capital in                   currency  unallocated     Minimum
                                          stock, $1      excess of     Retained   translation         ESOP     pension   Treasury
(Dollars in millions)                     par value      par value     earnings    adjustment       shares   liability      stock
---------------------                     ---------      ---------    ---------     ----------    -------    ---------    --------
<S>                                    <C>              <C>           <C>          <C>            <C>        <C>          <C>
 
Fiscal year ended 1991                       $ 62.1         $195.0       $636.1        $ 28.8     $ (78.2)        --    $ (18.8)
Repurchase of 2,765,919 shares
 for treasury                                                                                                             (74.0)
Stock issued under option plans,
 net of tax, and dividends paid
 on stock held by leveraged
 ESOPs                                                         1.8                                                          5.2
Net income                                                                 80.1
Dividends: $.82 per share                                                 (49.6)
Translation adjustments, net of tax                                                        .8
ESOP transactions, net                                                                               13.3
                                          ---------       ---------    ---------       ------     -------   ---------  --------
Fiscal year ended 1992                         62.1          196.8        666.6          29.6       (64.9)        --      (87.6)
Repurchase of 2,902,695 shares
 for treasury                                                                                                             (82.9)
Stock issued under option plans,
 net of tax, and dividends paid
 on stock held by leveraged
 ESOPs                                                        (2.4)                                                         6.4
Net income                                                                 84.4
Dividends: $.90 per share                                                 (52.1)
Translation adjustments, net of tax                                                     (39.7)
ESOP transactions, net                                                                               11.7
Minimum pension liability                                                                                      $ (8.9)
                                          ---------       ---------    ---------       ------     -------   ---------  --------
Fiscal year ended 1993                         62.1          194.4        698.9         (10.1)      (53.2)       (8.9)   (164.1)
Repurchase of 3,223,966 shares
 for treasury                                                                                                            (105.7)
Stock issued under option plans,
 net of tax, and dividends paid
 on stock held by leveraged
 ESOPs                                                        (1.4)                                                        16.4
Net income                                                                109.4
Dividends: $.99 per share                                                 (55.1)
Translation adjustments, net of tax                                                      26.8
ESOP transactions, net                                                                               15.6
Minimum pension liability                                                                                         3.9
                                          ---------       ---------    ---------       ------     -------   ---------  --------
Fiscal year ended 1994                       $ 62.1         $193.0       $753.2        $ 16.7     $ (37.6)      $(5.0)  $(253.4)
                                          =========       =========    =========       ======     =======   =========  ======== 
</TABLE>

See Notes to Consolidated Financial Statements

                                      38
<PAGE>
 
CONSOLIDATED STATEMENT OF CASH FLOWS

                                                      Avery Dennison Corporation

<TABLE>
<CAPTION>
(In millions)                                                            1994       1993       1992
-------------                                                         -------    -------    -------
<S>                                                                   <C>        <C>        <C>
OPERATING ACTIVITIES
Net income                                                            $ 109.4    $  84.4    $  80.1
Adjustments to reconcile net income to net cash
 provided by operating activities:
 Depreciation                                                            87.9       84.1       83.8
 Amortization                                                            14.6       11.3       10.1
 Cumulative effect of changes in accounting principles                     --       (1.1)        --
 Non-current deferred taxes and other long-term liabilities              13.8      (15.0)      (3.5)
 Changes in assets and liabilities, net of the effect of foreign
   currency translation and business divestitures:
     Trade accounts receivable, net                                     (24.6)      (8.6)      (4.4)
     Inventories                                                        (19.2)      32.4       24.6
     Other receivables                                                    2.8       (5.0)       8.0
     Prepaid expenses                                                    (2.6)       2.8        1.4
     Accounts payable and accrued liabilities                            96.4       32.0      (28.5)
     Taxes on income and current deferred taxes                         (13.5)      29.7        6.0
                                                                      -------    -------    ------- 
Net cash provided by operating activities                               265.0      247.0      177.6
                                                                      -------    -------    -------
INVESTING ACTIVITIES
Purchase of property, plant and equipment                              (163.3)    (100.6)     (87.8)
Proceeds from sale of assets and business divestitures                   16.2        4.9       26.5
Other                                                                   (10.2)      (6.2)      (9.8)
                                                                      -------    -------    -------
Net cash used in investing activities                                  (157.3)    (101.9)     (71.1)
                                                                      -------    -------    -------
FINANCING ACTIVITIES
Additions to long-term debt                                             100.5      101.0       70.6
Reductions in long-term debt                                            (49.3)    (111.9)     (60.0)
Net decrease in short-term debt                                         (16.0)      (1.0)      (1.9)
Dividends paid                                                          (55.1)     (52.1)     (49.6)
Purchase of treasury stock                                             (105.7)     (82.9)     (74.0)
Other                                                                    15.0        4.0        7.0
                                                                      -------    -------    -------
Net cash used in financing activities                                  (110.6)    (142.9)    (107.9)
                                                                      -------    -------    ------- 
Effect of foreign currency translation on cash balances                    .2        (.3)        --
                                                                      -------    -------    -------
(Decrease) increase in cash and cash equivalents                         (2.7)       1.9       (1.4)
                                                                      -------    -------    -------
Cash and cash equivalents, beginning of period                            5.8        3.9        5.3
                                                                      -------    -------    -------
Cash and cash equivalents, end of period                              $   3.1    $   5.8    $   3.9
                                                                      =======    =======    =======
</TABLE>
See Notes to Consolidated Financial Statements

                                      39
<PAGE>
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                                                      Avery Dennison Corporation

NOTE 1.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES 

PRINCIPLES OF CONSOLIDATION

The consolidated financial statements include the accounts of the Company and
all of its majority-owned subsidiaries.  Investments in certain affiliates (20%
to 50% ownership) are accounted for by the equity method of accounting.  Certain
prior year amounts have been reclassified to conform with current year
presentation.

FISCAL YEAR

The Company's financial reporting calendar for fiscal years 1994, 1993 and 1992
reflected 52-week periods ending December 31, 1994, January 1, 1994, and
January 2, 1993, respectively.  Normally each fiscal year consists of 52 weeks,
but every fifth or sixth fiscal year consists of 53 weeks.

CHANGES IN ACCOUNTING PRINCIPLES

During 1993, the Company adopted three accounting standards issued by the
Financial Accounting Standards Board which had a one-time cumulative effect on
net income as follows:

<TABLE>
<CAPTION>
                                               Income (expense)
                                             -------------------  
(In millions, except per share amounts)       Total    Per share
---------------------------------------      ------    ---------
<S>                                          <C>       <C> 
Accounting for income taxes                  $ 16.3        $ .28
Accounting for postretirement benefits,
 net of tax                                   (14.2)        (.24)
Accounting for postemployment benefits,
 net of tax                                    (1.0)        (.02)
                                             ------        -----
Increase in net income for 1993              $  1.1        $ .02
                                             ======        =====
</TABLE>

   The adoption of these accounting standards had no effect on cash flow.  The
1992 financial statements have not been restated.

REVENUE RECOGNITION

Sales, provisions for estimated sales returns, and the cost of products sold are
recorded at the time of shipment.

CASH AND CASH EQUIVALENTS

The Company considers cash on hand, deposits in banks and short-term
investments, with maturities of three months or less when purchased, as cash and
cash equivalents.  The carrying amounts of these assets approximate fair value
due to the short maturity of the instruments.  Cash paid for interest and taxes
was as follows:

<TABLE>
<CAPTION>
(In millions)                              1994    1993    1992
-------------                             -----   -----   -----
<S>                                       <C>     <C>     <C>
 
Interest, net of capitalized amounts      $42.7   $39.8   $42.1
Income taxes, net of refunds               70.6    42.0    57.4
                                          =====   =====   =====
</TABLE>

INVENTORIES

Inventories are stated at the lower of cost or market value.  Cost is determined
using both the first-in, first-out ("FIFO") and last-in, first-out ("LIFO")
methods.  Inventories valued using the LIFO method comprised 41 percent, 38
percent and 39 percent of inventories before LIFO adjustment at year end 1994,
1993 and 1992, respectively.

   During 1993 and 1992, certain inventories were reduced resulting in the
liquidation of LIFO inventory carried at lower costs prevailing in prior years
as compared with current costs.  The effect was to reduce the cost of products
sold by $11.4 million and $17.8 million during 1993 and 1992, respectively.  The
liquidation of LIFO inventory was not significant in 1994.

   Inventories at year end were as follows:

<TABLE>
<CAPTION>
(In millions)          1994      1993      1992
-------------        ------    ------    ------
<S>                  <C>       <C>       <C>
Raw materials        $ 81.6    $ 75.7    $ 91.1
Work in process        55.9      43.2      51.5
Finished goods        105.2     101.9     129.8
LIFO adjustment       (36.3)    (36.7)    (47.3)
                     ------    ------    ------ 
                     $206.4    $184.1    $225.1
                     ======    ======    ======
</TABLE>

PROPERTY, PLANT AND EQUIPMENT

Depreciation is generally computed using the straight-line method over the
estimated useful lives of the assets.  Maintenance and repair costs are expensed
as incurred; renewals and betterments are capitalized.  Upon the sale or
retirement of properties, the accounts are relieved of the cost and the related
accumulated depreciation, with any resulting profit or loss included in income.

INTANGIBLES RESULTING FROM BUSINESS ACQUISITIONS

Intangibles resulting from business acquisitions consist primarily of the excess
of the acquisition cost over the fair value of net assets acquired, and are
amortized over a 25- to 40- year period using the straight-line method.  The
Company evaluates the carrying value of its goodwill on an ongoing basis and
recognizes an impairment when the estimated future undiscounted cash flows from
operations are less than the carrying value of the goodwill.  Accumulated
amortization at year end 1994 and 1993 was $35.3 million and $30.4 million,
respectively.

ENVIRONMENTAL EXPENDITURES

Environmental expenditures that do not contribute to current or future revenue
generation are expensed.  Expenditures for newly acquired assets and those which

                                      40
<PAGE>

extend or improve the economic useful life of existing assets are capitalized
and amortized over the remaining asset life.  The Company reviews on a quarterly
basis its estimates of costs of compliance with environmental laws and the
cleanup of various sites, including sites in which governmental agencies have
designated the Company as a potentially responsible party.  When it is probable
that obligations have been incurred and where a minimum cost or a reasonable
estimate of the cost of compliance or remediation can be determined, the
applicable amount is accrued.  For other potential liabilities, the timing of
accruals coincides with the related ongoing site assessments.  Potential
insurance reimbursements are not recorded or offset against the liabilities
until received, and liabilities are not discounted.

FOREIGN CURRENCY TRANSLATION

Financial statements of non-U.S. subsidiaries are translated into U.S. dollars
at current rates, except for revenue, costs and expenses, which are translated
at average current rates during each reporting period.  Gains and losses
resulting from foreign currency transactions, other than those transactions
described below, are included in income currently.  Gains and losses resulting
from hedging the value of investments in certain non- U.S. subsidiaries and from
translation of financial statements are excluded from the statement of income
and are credited or charged directly to a separate component of shareholders'
equity.

   Translation gains and losses of subsidiaries operating in hyperinflationary
economies are included in net income currently.

   Transaction and translation losses reduced net income in 1994, 1993 and 1992,
by $1.5 million, $3.4 million and $4.2 million, respectively.

FINANCIAL INSTRUMENTS

The Company enters into forward exchange and interest rate contracts to manage
exposure to fluctuations in foreign currency exchange and interest rates.

   Gains and losses on contracts that hedge specific foreign currency
commitments are deferred and subsequently recognized in net income in the period
in which the underlying transaction is consummated.

   The net amounts paid or received on interest rate agreements are recognized
as adjustments to interest expense over the terms of the agreements.  Premiums
paid, if any, are amortized to interest expense over the terms of the
agreements.

RESEARCH AND DEVELOPMENT

Research and development costs are expensed as incurred.  Research and
development expense for 1994, 1993 and 1992 was $49.1 million, $45.5 million and
$46.7 million, respectively.


NOTE 2.  DEBT

Long-term debt at year end was as follows:

<TABLE>
<CAPTION>
(In millions)                                                1994      1993
-------------                                              ------    ------
<S>                                                        <C>       <C>

Domestic variable-rate short-term borrowings
 to be refinanced on a long-term basis
 (6.3% at year end)                                        $ 31.0    $ 23.6
Medium-term notes (6.1% to 8.6% at year end)                280.0     200.0
Leveraged ESOP borrowings (8.4% at year end)                  8.4      57.1
Industrial Revenue Bonds (5.6% to 9.9%
 at year end)                                                22.0      22.0
Other long-term debt, principally non-
 U.S. (6% to 12.2% at year end)                              30.3      41.2
                                                           ------    ------
                                                            371.7     343.9
Less: amount classified as current                          (24.4)    (32.9)
                                                           ------    ------
                                                           $347.3    $311.0
                                                           ======    ======
</TABLE>

   The Company has a revolving credit agreement with four domestic banks to
provide up to $150 million in borrowings through July 1, 1999, with all amounts
borrowed under this agreement due on the same date.  The Company may extend the
revolving period and due date under certain conditions with approval of the
banks.  The financing available under this revolving credit agreement will be
used, as needed, to retire short-term and currently maturing long-term debt, and
to finance other corporate requirements.

   During 1994, the Company issued $100 million in principal amount of medium-
term notes in increments of $500,000 to $10 million.  The notes have a weighted
average interest rate of 7.7 percent and maturities from 2002 through 2004.  A
portion of the proceeds from the medium-term notes were used to retire a
majority of the leveraged ESOP borrowings.  The Company's remaining medium-term
notes have maturities from 1995 through 2005.

   The amount of long-term debt outstanding at the end of 1994, which matures
during 1995 through 1999, is $24.4 million, $77.2 million, $22.9 million, $4.8
million and $.8 million, respectively.

   The Company had short-term lines of credit available aggregating $329.7
million at the end of 1994, of which $49 million was utilized at variable
interest rates ranging from 5.8 to 16.3 percent.

   The fair value of the Company's debt is estimated based on the discounted
amount of future cash flows using current rates offered to the Company for debt
of the same remaining maturities.  At year end 1994 and 1993, the fair value of
the Company's total debt was $395.8 million and $404.9 million, respectively.

   The terms of the various loan agreements in effect at year end require
maintenance of specified amounts of consolidated tangible net worth and specific
ratios of total liabilities to tangible net worth and consolidated earnings
before interest and taxes to consolidated interest.  Under the most restrictive
provisions, $149 million of retained earnings was not restricted at the end of
1994.

                                      41
<PAGE>
 
   The Company incurred total interest cost in 1994, 1993 and 1992 of $45.7
million, $45.5 million and $44.9 million, respectively, of which $2.7 million,
$2.3 million and $2.6 million, respectively, was capitalized as part of the cost
of assets constructed for the Company's use.  Included in interest expense was
$5.6 million for 1994, $8.5 million for 1993 and $4.7 million for 1992 relating
to the Company's operations in Brazil.  These amounts reflect extraordinarily
high nominal rates of interest resulting from hyperinflationary conditions in
that country.


NOTE 3.  FINANCIAL INSTRUMENTS

The Company enters into forward exchange contracts to reduce risk from exchange
rate fluctuations associated with receivables, payables, loans and commitments
denominated in foreign currencies that arise primarily as a result of its
operations outside the United States.  At the end of 1994 and 1993, the Company
had forward exchange contracts with a notional value of $141.8 million and
$143.2 million, respectively, substantially all of which were denominated in
European currencies.  In general, the maturities of the contracts coincide with
the underlying exposure positions they are intended to hedge.  Of the total
contracts outstanding, 90 percent have maturities within 12 months.  The
remainder have maturities ranging from one to four years.  The carrying value
approximates the fair value, which, based on quoted market prices of comparable
instruments, was a net asset of approximately $1 million and a net liability of
approximately $2 million at the end of 1994 and 1993, respectively.

   The Company enters into interest rate swap agreements to exchange fixed and
variable-rate interest payment obligations without the exchange of the
underlying principal amounts in order to manage interest rate exposures.  Net
payments or receipts under the agreements are recorded as adjustments to
interest expense.

   During 1994, the Company entered into a $20 million 1-year interest rate swap
agreement under which it pays interest based on LIBOR (the rate at year end was
5.7 percent).  The Company receives interest at a rate of 5.8 percent.

   During 1993, the Company entered into five 2-year interest rate swap
agreements for an aggregate of $100 million under which it pays interest based
on LIBOR (the weighted average rate at year end was 5.6 percent).  The Company
receives interest at a weighted average rate of 4.1 percent.

   During 1992, the Company entered into two 3-year interest rate swap
agreements for an aggregate of $50 million under which it pays interest based on
LIBOR (the weighted average rate at year end was 5.9 percent).  The Company
receives interest at a weighted average rate of 6.4 percent.  The Company also
entered into a $50 million 3-year interest rate swap agreement under which it
pays interest at a rate of 9.4 percent.  The Company receives interest based on
LIBOR (the rate at year end was 5.4 percent).

   During 1990, the Company entered into four 5-year interest rate swap
agreements for an aggregate of $100 million under which it pays a weighted
average rate of 9 percent.  The Company receives interest based on LIBOR (the
weighted average rate at year end was 6.3 percent).

   The fair value of all interest rate swap agreements was estimated by
obtaining dealer quotes and was a net liability of approximately $6 million and
$13 million at year end 1994 and 1993, respectively.

   During 1994, the Company entered into an interest rate cap agreement to
protect itself from rising interest rates.  The agreement effectively sets a
ceiling interest rate of 7.6 percent on $40 million of the Company's variable-
rate borrowings commencing December 1995 for a period of three years.  The fair
value of this agreement at the end of 1994 was estimated based on dealer quotes
and was a net asset of approximately $1.2 million, while the carrying value was
approximately $1 million.

   The counterparties to forward exchange contracts and interest rate agreements
consist of a large number of major international financial institutions.  The
Company centrally monitors its positions and the financial strength of its
counterparties.  Therefore, while the Company may be exposed to losses in the
event of nonperformance by these counterparties, it does not anticipate losses.

   At the end of 1994, the Company had letters of credit outstanding totaling
$22 million which guaranteed various trade activities.  The aggregate contract
amount of all outstanding letters of credit approximates fair value.

   As of year end 1994, approximately 20 percent of trade accounts receivables
were from six domestic customers.  While the Company does not require its
customers to provide collateral, the financial position and operations of these
customers are monitored on an ongoing basis.  Although the Company may be
exposed to losses in the event of nonpayment, it does not anticipate such
losses.

   During 1989, the Company entered into an agreement with a bank whereby it has
the right to sell certain accounts receivable, up to a maximum of $100 million,
subject to limited recourse provisions.  The Company has retained the servicing
responsibility for these receivables.  At the end of 1994 and 1993, $30 million
of trade receivables had been sold and not yet collected under the agreement.

                                      42
<PAGE>
 
NOTE 4.  LEASE COMMITMENTS

Minimum annual rentals on operating leases for the years 1995 to 1999 are $31.8
million, $25.5 million, $18.3 million, $14 million and $11.4 million,
respectively.

   Rent expense for 1994, 1993 and 1992 was $39.7 million, $41.6 million and
$42.2 million, respectively.  Rent expense for 1994 by category of property
consisted of buildings (primarily office and warehouse facilities), $19.9
million; transportation equipment, $8.3 million; EDP and office equipment, $9.7
million; and other property, $1.8 million.


NOTE 5.  TAXES BASED ON INCOME

Taxes based on income were as follows:
<TABLE>
<CAPTION>
 
       (In millions)    1994     1993      1992
       -------------    ----     ----      ----
<S>                    <C>      <C>       <C>
 
Current:
 U.S. Federal tax      $34.9    $ 36.2    $40.6
 State taxes             6.8       6.2      6.4
 Non-U.S. taxes         28.0      18.9      6.6
                       -----    ------    ----- 
                        69.7      61.3     53.6
                       -----    ------    -----  
Deferred:
 U.S. taxes             (2.1)     (7.1)    (3.1)
 Non-U.S. taxes         (4.1)     (5.3)     (.4)
                       -----    ------    -----  
                        (6.2)    (12.4)    (3.5)
                       -----    ------    -----  
                       $63.5    $ 48.9    $50.1
                       =====    ======    ===== 
</TABLE>
   The deferred tax expense in 1992 resulted primarily from pension and
restructuring costs, net of depreciation.
   The principal items accounting for the difference in taxes as computed at the
U.S. statutory rate and as recorded were as follows:
<TABLE>
<CAPTION>
 
           (In millions)              1994     1993    1992
           -------------              ----     ----    ----
<S>                                   <C>      <C>      <C>
 
Computed tax at 35% for 1994 and
 1993 and 34% for 1992 of
 income before taxes                  $60.5    $46.3    $44.3
Increase (decrease) in taxes
 resulting from:
 State taxes, net of federal
   tax benefits                         4.4      4.0      4.2
 Other items, net                      (1.4)    (1.4)     1.6
                                      -----    -----    ----- 
                                      $63.5    $48.9    $50.1
                                      =====    =====    ===== 
</TABLE>
   Consolidated income before taxes for U.S. and non-U.S. operations was as
follows:
<TABLE>
<CAPTION>
 
   (In millions)    1994     1993     1992
   -------------    ----     ----     ----
<S>                <C>      <C>      <C>
 
U.S.               $ 97.6   $ 88.0   $ 90.5
Non-U.S.             75.3     44.2     39.7
                   ------   ------   ------ 
                   $172.9   $132.2   $130.2
                   ======   ======   ====== 
</TABLE>

   U.S. income taxes have not been provided on undistributed earnings of non-
U.S. subsidiaries ($331.1 million at year end 1994) because such earnings are
considered to be reinvested indefinitely or because U.S. income taxes on
dividends received would not be significant, as they would be substantially
offset by foreign tax credits.

   Operating loss carryforwards for non-U.S. subsidiaries aggregating $64.4
million are available to reduce income taxes payable for tax purposes, of which
$34.5 million will expire over the period from 1995 through 2001, while $29.9
million can be carried forward indefinitely.

   Statement of Financial Accounting Standards ("SFAS") No. 109 was adopted as
of the beginning of 1993 and superseded the Company's previous practice of
accounting for income taxes under APB 11.  In accordance with SFAS No. 109,
deferred income taxes for 1994 and 1993 reflect the temporary differences
between the amounts at which assets and liabilities are recorded for financial
reporting purposes and the amounts utilized for tax purposes.  SFAS No. 109
requires the use of the statutory tax rates in effect for the year in which the
differences are expected to reverse and allows the establishment of certain
deferred tax assets not previously recognized.  The one-time cumulative effect
of adopting SFAS No. 109 was to increase net income in 1993 by $16.3 million.

   The primary components of the temporary differences which give rise to the
Company's deferred tax assets and liabilities, at year end 1994 and 1993 were as
follows:
<TABLE>
<CAPTION>
 
              (In millions)                       1994      1993
              -------------                      ------    ------
<S>                                              <C>       <C>
 
Accrued expenses not currently deductible        $ 43.0    $ 37.6
Net operating loss                                 21.2      21.4
Postretirement and postemployment benefits          9.9       9.1
Pension costs                                       4.9       4.7
Valuation allowance                               (15.0)    (14.9)
                                                 ------    ------ 
Deferred tax assets                                64.0      57.9
 
Depreciation                                      (60.1)    (60.4)
Other items, net                                     .5       (.1)
                                                 ------    ------ 
Deferred tax liabilities                          (59.6)    (60.5)
Total net deferred tax assets (liabilities)      $  4.4    $ (2.6)
                                                 ======    ======
</TABLE>

NOTE 6.  SHAREHOLDERS' EQUITY

The Company's Certificate of Incorporation authorizes five million shares of $1
par value preferred stock, with respect to which the Board of Directors may fix
the series and terms of issuance, and 200 million shares of $1 par value voting
common stock.

   The Board of Directors has authorized the repurchase of an aggregate 15.2
million shares of the Company's outstanding common stock.  The acquired shares
will be held as treasury stock and may be reissued under the Company's stock
option and incentive plans.  At year end 1994, approximately 9.9 million shares
had been repurchased pursuant to this authorization.

                                      43
<PAGE>
 
   The Company maintains various stock option and incentive plans.  Under the
plans, incentive stock options and stock options granted to directors may be
granted at not less than 100% of the fair market value of the Company's common
stock on the date of the grant, whereas nonqualified options granted to
executives may be issued at prices no less than par value.  Options that are not
exercised expire ten years from the date of grant.  Shares available for grant
at the end of 1994 were 1.6 million.  The following table sets forth stock
option information relative to all plans:
<TABLE>
<CAPTION>
 (In thousands, except
    per share amounts)                   1994                1993                1992    
-----------------------                 ------              ------              ------   
<S>                                     <C>                 <C>                 <C>       
Options outstanding, beginning                                                                     
 of fiscal year                         4,398.3             4,189.2            3,975.3   
Options granted                         1,391.5               614.9              727.9   
Options exercised                        (782.5)             (307.8)            (508.8)  
Options cancelled/expired                (182.2)              (98.0)              (5.2)  
                                        -------             -------            -------   
Options outstanding, end                                                                           
 of fiscal year                         4,825.1             4,398.3            4,189.2   
                                        =======             =======            =======   
Options exercisable, end                                                                           
 of fiscal year                         2,482.3             2,750.4            2,490.2   
                                        =======             =======            =======   
<CAPTION>                                                                                          
                                         1994                1993               1992     
                                        ------              ------             ------     
<S>                           <C>                  <C>                 <C>            
Option prices per share:                                                       
Exercised                     $12.22 to $28.00      9.52 to $28.00     5.80 to $24.78
Outstanding                   $16.63 to $32.50     12.22 to $28.00     9.52 to $28.00
Exercisable                   $16.63 to $28.00     12.22 to $28.00     9.52 to $28.00
                              ================     ===============     ============== 
</TABLE>

   During 1988, the Company issued preferred stock purchase rights, declaring a
dividend of one such right on each outstanding share of common stock.  When
exercisable, each new right will entitle its holder to buy one one-hundredth of
a share of Series A Junior Participating Preferred Stock at a price of $95.00
per one one-hundredth of a share until July 1998.  The rights will become
exercisable if a person acquires 20 percent or more of the Company's common
stock or makes an offer, the consummation of which will result in the person's
owning 20 percent or more of the Company's common stock.  In the event the
Company is acquired in a merger, each right entitles the holder to purchase
common stock of the acquiring company having a market value of twice the
exercise price of the right.  If a person or group acquires 20 percent or more
of the Company's common stock, each right entitles the holder to purchase the
Company common stock with a market value equal to twice the exercise price of
the right.  The rights may be redeemed by the Company at a price of one cent per
right at any time prior to a person's or group's acquiring 20 percent of the
Company's common stock.  The 20 percent threshold may be reduced by the Company
to as low as 10 percent at any time prior to a person's acquiring a percent of
Company stock equal to the lowered threshold.

NOTE 7.  CONTINGENCIES

The Company has been designated by the U.S. Environmental Protection Agency
("EPA") and/or other responsible state agencies as a potentially responsible
party ("PRP") at 16 waste disposal or waste recycling sites which are the
subject of separate investigations or proceedings concerning alleged soil and/or
groundwater contamination and for which no settlement of the Company's liability
has been agreed upon.  Litigation has been initiated by a governmental authority
with respect to three of these sites, but the Company does not believe that any
such proceedings will result in the imposition of monetary sanctions.  The
Company is participating with other PRPs at all such sites, and anticipates that
its share of cleanup costs will be determined pursuant to remedial agreements
entered into in the normal course of negotiations with the EPA or other
governmental authorities.

   The Company has accrued liabilities for all sites, including sites in which
governmental agencies have designated the Company as a PRP, where it is probable
that a loss will be incurred and the minimum cost or amount of loss can be
reasonably estimated.  However, because of the uncertainties associated with
environmental assessment and remediation activities, future expense to remediate
the currently identified sites, and sites which could be identified in the
future for cleanup, could be higher than the liability currently accrued.

   The Company and its subsidiaries are involved in various other lawsuits,
claims and inquiries, most of which are routine to the nature of their business.
In the opinion of management, the resolution of these other matters will not
materially affect the financial position, results of operations or liquidity of
the Company.

NOTE 8.  EMPLOYEE RETIREMENT PLANS

DEFINED BENEFIT PLANS

The Company sponsors a number of defined benefit plans covering substantially
all U.S. employees, employees in certain other countries and non-employee
directors.  It is the Company's policy to make contributions to these plans
sufficient to meet the minimum funding requirements of applicable laws and
regulations, plus such additional amounts, if any, as the Company's actuarial
consultants advise to be appropriate.  Plan assets are invested in a diversified
portfolio that consists primarily of equity securities.  Benefits payable to
employees are based primarily on years of service and employees' pay during
their employment with the Company.  Certain benefits provided by Avery
Dennison's U.S. defined benefit plan are paid in part from an employee stock
ownership plan.  The net pension cost and the funded status of the defined
benefit plans for 1994, 1993 and 1992 are summarized as follows:
 
                                      44
<PAGE>
 
<TABLE>
<CAPTION>
 
NET PENSION COST
(In millions)                                                                         1994       1993       1992
------------                                                                         ------     ------     ------
<S>                                                                                <C>        <C>        <C>   
Service cost                                                                        $  9.5     $ 10.2     $  9.3
Interest cost                                                                         24.5       23.7       22.4
Return on plan assets                                                                (14.0)     (45.6)     (30.4)
Net amortization and deferral                                                        (20.1)      14.0        (.3)
                                                                                    ------     ------     ------ 
Net pension (income) cost                                                           $  (.1)    $  2.3     $  1.0
                                                                                    ------     ------     ------ 
Assumptions used:
 Weighted average discount rate                                                        8.0%       7.3%       8.2%
 Weighted average rate of increase in future compensation levels                       5.4        5.3        5.4
 Weighted average expected long-term rate of return on assets                          9.7       10.0       10.0
                                                                                    ======     ======     ======  
 
<CAPTION> 
FUNDED STATUS OF PENSION PLANS                                          Fully Funded Plans     Underfunded Plans
(In millions)                                                              1994       1993       1994       1993
------------                                                              -----      -----      -----      ----- 
<S>                                                                     <C>        <C>        <C>        <C>
Actuarial present value of:
 Vested benefits                                                         $175.7     $172.2     $113.5     $121.0
 Non-vested benefits                                                         .9         .9         .9         .9
                                                                         ------     ------     ------     ------
Accumulated benefit obligation                                            176.6      173.1      114.4      121.9
 Effect of projected future salary increases                               29.8       24.3       13.4        9.4
                                                                         ------     ------     ------     ------
Projected benefit obligation                                              206.4      197.4      127.8      131.3
Plan assets at fair value                                                 276.6      253.5       85.2       95.1
                                                                         ------     ------     ------     ------ 
Plan assets in excess of (less than) projected benefit obligation          70.2       56.1      (42.6)     (36.2)
Unrecognized net (gain) loss                                               (1.1)        .8       19.7       19.9
Unrecognized prior service cost                                           (15.5)     (16.8)       9.4       10.8
Unrecognized net asset at year end                                        (28.4)     (26.4)      (1.9)      (2.5)
Adjustment to recognize minimum liability                                     -          -      (13.8)     (18.2)
                                                                         ------     ------     ------     ------ 
Prepaid (accrued) pension cost                                           $ 25.2     $ 13.7     $(29.2)    $(26.2)
                                                                         ======     ======     ======     ======
</TABLE>

   As a result of changes in assumptions used during 1994 and 1993, the Company
had recorded an additional liability of $13.8 million and $18.2 million,
respectively.  These amounts are offset in 1994 and 1993 by a charge to equity
of $5 million and $8.9 million, respectively,  and the recording of an
intangible pension asset of $8.8 million and $9.3 million, respectively.
Consolidated pension expense for 1994, 1993 and 1992 was $2.4 million, $4.8
million and $4.6 million, respectively.

DEFINED CONTRIBUTION PLANS

The Company sponsors various defined contribution plans covering its U.S.
employees, including two 401(k) savings plans.  The Company matches participant
contributions to the 401(k) savings plans, based on formulas within the
individual plans.  The Avery Dennison Corporation Employee Savings Plan
("Savings Plan") has a leveraged employee stock ownership plan feature ("ESOP
II") which allows the plan to borrow funds to purchase shares of the Company's
common stock at market prices.  Savings Plan expense consists primarily of stock
contributions from ESOP II to participant accounts.

   The Company also maintains a leveraged employee stock ownership plan ("ESOP
I") for employees not covered by a collective bargaining agreement.  ESOP I also
borrowed funds to purchase shares of the Company's common stock at market
prices.

   ESOP expense is calculated using both the cost of shares allocated method and
the cash flow method.  The following table sets forth certain information
relating to the Company's ESOPs on a combined basis.
<TABLE>
<CAPTION>
 
 (In millions)                         1994    1993    1992
--------------                         ----    ----    ----
<S>                                    <C>     <C>     <C>
Interest expense                       $ 2.3   $ 3.1   $ 3.8
Dividends on unallocated ESOP
 shares used for debt service            2.3     2.6     3.0
Total ESOP expense                      10.5     5.8     5.9
Contributions to pay interest and
 principal on ESOP borrowings           10.1     5.1     3.6
                                       =====   =====   =====
</TABLE>

   Consolidated expense for all defined contribution plans, including total ESOP
expense, for 1994, 1993 and 1992 was $11.2 million, $10.4 million and $11.6
million, respectively.

OTHER POSTRETIREMENT BENEFITS

The Company provides postretirement health benefits to its retired employees up
to the age of 65 under a cost-sharing arrangement, and supplemental Medicare
benefits to certain U.S. retirees over the age of 65.  The Company adopted
Statement of Financial Accounting Standards No. 106 "Employers' Accounting for
Postretirement Benefits Other Than Pensions" as of the beginning of fiscal 1993.
The accounting standard requires the accrual of the cost of providing certain
postretirement benefits over the employees' years of service, rather than
accounting for such costs on a

                                      45
<PAGE>
 
pay-as-you-go (cash) basis. The Company elected to immediately recognize the
accumulated postretirement benefit obligation and recorded a one-time cumulative
charge of $23 million ($14.2 million, net of tax) upon implementation of the
accounting standard in 1993. The cumulative charge represents the benefits
earned by active and retired employees prior to 1993.

   The following table sets forth the Company's unfunded obligation and amount
recognized in the consolidated balance sheet as of year end 1994 and 1993:
<TABLE>
<CAPTION>
 
(In millions)                                             1994      1993
-------------                                             ----      ----
<S>                                                     <C>       <C>
 
Actuarial present value of benefit obligation:
 Retirees                                               $ (6.2)   $ (7.7)
 Fully eligible participants                              (6.5)     (6.8)
 Other active participants                               (15.6)    (15.3)
                                                        ------    ------ 
Accumulated postretirement benefit obligation            (28.3)    (29.8)
Plan assets                                                  -         -
                                                        ------    ------  
Accumulated postretirement benefit
 obligation in excess of plan assets                     (28.3)    (29.8)
Unrecognized net loss                                       .1       3.7
Unrecognized prior service cost                            1.4       1.5
                                                        ------    ------  
Accrued postretirement benefit obligation               $(26.8)   $(24.6)
                                                        ======    ======
Net periodic postretirement benefit costs include:
 Service cost                                           $  1.2    $   .9
 Interest cost                                             2.1       1.8
 Net amortization and deferral                              .1         -
                                                        ------    ------  
Net periodic postretirement expense                     $  3.4    $  2.7
                                                        ======    ======
</TABLE>
   The Company's policy is to fund the cost of the postretirement benefits on a
cash basis.

   A health care cost trend rate of 13 percent was assumed for 1994 and will
decline 1 percent annually to 6 percent by 2001 and remain at that level.  The
discount rates assumed were 8 percent for 1994 and 7.25 percent for 1993.  A 1
percent increase in the health care cost trend rate would cause the accumulated
postretirement benefit obligation to increase by $3.7 million and service and
interest cost to increase by $.5 million for 1994.

OTHER RETIREMENT PLANS

The Company has deferred compensation plans which permit eligible employees and
directors to defer a specified portion of their compensation. The deferred
compensation, together with certain Company contributions, earn a specified rate
of return. As of year end 1994 and 1993, the Company had accrued $40.8 million
and $36.4 million, respectively, for its obligations under these plans. The
Company's expense, which includes Company contributions and interest expense,
was $4 million, $3.8 million and $3.4 million for 1994, 1993 and 1992,
respectively. However, a portion of the interest may be forfeited by
participants in the event employment is terminated before age 55 other than by
reason of death, disability or retirement.

   To assist in the funding of these plans, the Company purchases corporate-
owned life insurance contracts.  Proceeds from the insurance policies are
payable to the Company upon the death of the participant.  The cash surrender
value of these policies, net of outstanding loans, included in "Other assets"
was $13.7 million and $11.5 million as of year end 1994 and 1993, respectively.


NOTE 9.  SECTORS OF BUSINESS OPERATIONS

The Company operates in three principal industry sectors:  the production of
pressure-sensitive adhesives and materials; the production of office products;
and the production of converted products (formerly product identification and
control systems).

   Intersector sales are recorded at or near market prices and are eliminated in
determining consolidated sales.  Income from operations represents total revenue
less operating expenses.  General corporate expenses, interest expense and taxes
on income are excluded from the computation of income from operations.  During
1994, the Company divested certain business units; the impact is shown as
"Divested operations" in the following tables.  As a result, certain prior year
amounts have been reclassified to conform with current year presentation.

   Financial information by industry and geographic sector is set forth below:
<TABLE>
<CAPTION>
 
(In millions)                                           1994        1993        1992
------------                                            ----        ----        ----
<S>                                                    <C>         <C>         <C>
 
Sales by industry sector:
 Pressure-sensitive adhesives
   and materials                                       $1,526.9    $1,336.9    $1,324.4
 Office products                                          805.8       765.4       758.0
 Converted products                                       614.7       575.8       607.0
 Intersector                                             (103.6)      (91.1)      (95.5)
 Divested operations                                       12.9        21.7        29.0
                                                       --------    --------    -------- 
 Net sales                                             $2,856.7    $2,608.7    $2,622.9
                                                       ========    ========    ========
Income from operations before interest and taxes:
 Pressure-sensitive adhesives
   and materials                                       $  150.7    $  126.4    $  113.0
 Office products                                           63.8        55.2        79.8
 Converted products                                        34.1        25.4        13.3
 Divested operations                                       (4.1)       (1.4)       (1.3)
                                                       --------    --------    -------- 
                                                          244.5       205.6       204.8
Corporate administrative and
 research and development
 expenses                                                 (28.6)      (30.2)      (32.3)
Interest                                                  (43.0)      (43.2)      (42.3)
                                                       --------    --------    --------  
 Income before taxes                                   $  172.9    $  132.2    $  130.2
                                                       ========    ========    ========
Identifiable assets by industry sector:
 Pressure-sensitive adhesives
   and materials                                       $  853.2    $  753.5    $  745.5
 Office products                                          443.3       439.7       460.8
 Converted products                                       321.6       316.3       372.0
 Intersector                                              (25.9)      (37.2)      (32.9)
 Divested operations                                        6.9        15.1        17.1
 Corporate                                                164.0       151.6       121.5
                                                       --------    --------    --------  
 Total assets                                          $1,763.1    $1,639.0    $1,684.0
                                                       ========    ========    ========
</TABLE> 
                                      46
<PAGE>

<TABLE> 
<CAPTION> 
 
(In millions)                                            1994        1993        1992
------------                                             ----        ----        ---- 
<S>                                                   <C>         <C>         <C>
Sales by geographic sector:
 U.S.                                                  $1,870.8    $1,693.6    $1,579.3
 Non-U.S.                                               1,000.1       930.5     1,047.4
 Intersector                                              (27.1)      (37.1)      (32.8)
 Divested operations                                       12.9        21.7        29.0
                                                       --------    --------    -------- 
 Net sales                                             $2,856.7    $2,608.7    $2,622.9
                                                       ========    ========    ======== 
Income from operations before interest and taxes:
 U.S.                                                  $  189.8    $  163.8    $  155.5
 Non-U.S.                                                  58.8        43.2        50.6
 Divested operations                                       (4.1)       (1.4)       (1.3)
                                                       --------    --------    --------  
                                                          244.5       205.6       204.8
Corporate administrative and
 research and development
 expenses                                                 (28.6)      (30.2)      (32.3)
Interest                                                  (43.0)      (43.2)      (42.3)
                                                       --------    --------    --------  
 Income before taxes                                   $  172.9    $  132.2    $  130.2
                                                       ========    ========    ========  
Identifiable assets by geographic sector:
 U.S.                                                  $  934.9    $  823.5    $  825.5
 Non-U.S.                                                 667.2       667.6       730.2
 Intersector                                               (9.9)      (18.8)      (10.3)
 Divested operations                                        6.9        15.1        17.1
 Corporate                                                164.0       151.6       121.5
                                                       --------    --------    --------  
Total assets                                           $1,763.1    $1,639.0    $1,684.0
                                                       ========    ========    ========  
</TABLE>

   The Company's non-U.S. operations, conducted primarily in continental Europe
and the United Kingdom, are on the FIFO basis of inventory cost accounting.
U.S. operations use both FIFO and LIFO.  Export sales from the United States to
unaffiliated customers are not a material factor in the Company's business.

   Identifiable assets are those assets of the Company which are identifiable
with the operations in each industry or geographic sector.  Corporate assets
consist principally of Corporate property, plant and equipment, tax- related
asset accounts and other non-operating assets.  Intersector receivables are
eliminated in determining consolidated identifiable assets.

   Capital expenditures and depreciation expense by industry sector are set
forth below:

<TABLE>
<CAPTION>
 
(In millions)                       1994    1993    1992
------------                        ----    ----    ----
<S>                                <C>      <C>     <C>
Capital expenditures:
 Pressure-sensitive adhesives
   and materials                   $107.1   $57.1   $41.5
 Office products                     21.0    21.4    19.5
 Converted products                  25.6    16.4    21.7
                                   ------   -----   -----
                                   $153.7   $94.9   $82.7
                                   ======   =====   =====
Depreciation expense:
 Pressure-sensitive adhesives
   and materials                   $ 40.5   $37.1   $37.7
 Office products                     18.3    18.6    16.6
 Converted products                  19.7    19.3    20.6
                                   ------   -----   ----- 
                                   $ 78.5   $75.0   $74.9
                                   ======   =====   =====
 
</TABLE>

NOTE 10.  QUARTERLY FINANCIAL INFORMATION (UNAUDITED)

<TABLE>
<CAPTION>
 
(In millions,                   First    Second     Third       Fourth
except per share data)         Quarter   Quarter   Quarter   Quarter/(1)/
---------------------         --------  --------  --------  ------------- 
<S>                           <C>       <C>       <C>       <C>
 
1994
Net sales                      $667.7    $718.6    $733.7         $736.7
Gross profit                    212.5     227.7     232.6          235.0
Net income                       25.2      27.9      27.8           28.5
Net income per share              .45       .50       .50            .52
                   
1993/(1)/
Net sales                      $666.5    $662.2    $638.1         $641.9
Gross profit                    210.0     207.2     198.9          202.0
Income before cumulative
 effect of changes in
 accounting principles           22.2      22.8      19.0           19.3
Net income                       23.3      22.8      19.0           19.3
Income per share before
 cumulative effect of
 changes in accounting
 principles                       .38       .39       .33            .34
Net income per share              .40       .39       .33            .34
 
1992/(1)/
Net sales                      $669.8    $667.5    $655.9         $629.7
Gross profit                    210.2     219.1     207.7          201.2
Net income                       20.3      22.3      18.6           18.9
Net income per share              .33       .37       .31            .32
</TABLE>

/(1)/ During the fourth quarters of 1993 and 1992, certain inventories were
reduced, resulting in the liquidation of LIFO inventory.  The effect was to
reduce cost of products sold by $4.4 million and $12.8 million during 1993 and
1992, respectively.  The liquidation of LIFO inventory was not significant
during the fourth quarter of 1994.

                                      47
<PAGE>
 
REPORT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS
                                                      Avery Dennison Corporation

To the Board of Directors and Shareholders of Avery Dennison:

We have audited the accompanying consolidated balance sheet of Avery Dennison
Corporation and subsidiaries as of December 31, 1994 and January 1, 1994, and
the related consolidated statements of income, shareholders' equity and cash
flows for each of the three years in the period ended December 31, 1994.  These
financial statements are the responsibility of the Company's management.  Our
responsibility is to express an opinion on these financial statements based on
our audits.

   We conducted our audits in accordance with generally accepted auditing
standards.  Those standards require that we plan and perform the audits to
obtain reasonable assurance about whether the financial statements are free of
material misstatement.  An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements.  An audit
also includes assessing the accounting principles used and significant estimates
made by management, as well as evaluating the overall financial statement
presentation.  We believe that our audits provide a reasonable basis for our
opinion.

   In our opinion the financial statements referred to above, which appear on
pages 36 through 47 of this Annual Report, present fairly, in all material
respects, the consolidated financial position of Avery Dennison Corporation and
subsidiaries as of December 31, 1994 and January 1, 1994, and the consolidated
results of their operations and their cash flows for each of the three years in
the period ended December 31, 1994, in conformity with generally accepted
accounting principles.

   As discussed in Note 1 to the consolidated financial statements, the Company
adopted the provisions of the Financial Accounting Standards Board's Statement
of Financial Accounting Standards ("SFAS") No. 106, "Employers' Accounting for
Postretirement Benefits Other Than Pensions," SFAS No. 109, "Accounting for
Income Taxes" and SFAS No. 112, "Employers' Accounting for Postemployment
Benefits" during 1993.


/s/ COOPERS & LYBRAND L.L.P.

Coopers & Lybrand L.L.P.
Los Angeles, California
January 31, 1995


<PAGE>
 
CORPORATE INFORMATION
                                                      Avery Dennison Corporation

COUNSEL
Latham & Watkins
Los Angeles

INDEPENDENT ACCOUNTANTS
Coopers & Lybrand L.L.P.
Los Angeles

TRANSFER AGENT--REGISTRAR
First Interstate Bank
Corporate Trust Department
P.O. Box 54163
Terminal Annex
Los Angeles, CA 90054
(800) 522-6645

ANNUAL MEETING

The Annual Meeting of Shareholders will be held at 1:30 p.m., April 27, 1995, in
the Conference Center of the Avery Dennison Corporate Center, 150 North Orange 
Grove Boulevard, Pasadena, California.

DIVIDEND REINVESTMENT PLAN

Shareholders of record may reinvest their cash dividends in additional shares of
Avery Dennison common stock at market price without the payment of any brokerage
commissions, service charges, or other expenses.

      Shareholders may also invest optional cash payments of up to $3,000 per
month in Avery Dennison common stock at market price. 

      Avery Dennison investors not yet participating in the plan, as well as 
brokers and custodians who hold Avery Dennison common stock for clients, may
obtain a copy of the plan by writing to First Interstate Bank, Attn. Dividend 
Reinvestment Services, P.O. Box 60975, Los Angeles, CA 90060, (800) 522-6645.
Avery Dennison absorbs all costs of operating the plan.

FORM 10-K

A copy of the Company's Annual Report on Form 10-K, as filed with the Securities
and Exchange Commission, will be furnished to shareholders and interested 
investors free of charge upon written request to the Secretary of the 
Corporation.

CORPORATE HEADQUARTERS

150 North Orange Grove Boulevard
Pasadena, California 91103
(818) 304-2000

Mailing Address:
P.O. Box 7090
Pasadena, California 91109-7090
Fax: (818) 792-7312

Investor Relations Contact
Wayne H. Smith
(818) 304-2000

STOCK AND DIVIDEND DATA

Common shares of Avery Dennison are listed on the New York and Pacific stock 
exchanges. Ticker Symbol: AVY.
<TABLE> 
<CAPTION> 

                          1994                    1993
                       -------------         --------------
                    High        Low          High        Low
                   ------      ------        ------     ------
<S>               <C>         <C>           <C>        <C>
MARKET PRICE
First Quarter      31 1/4      27 1/4        29         25 1/2
Second Quarter     31 1/8      26 5/8        31 1/8     28 1/2
Third Quarter      35 3/8      28 7/8        29 3/4     25 3/4
Fourth Quarter     35 3/4      31 1/4        29 7/8     25 3/4
</TABLE> 

Prices shown represent closing prices on the NYSE.

<TABLE> 
<CAPTION> 
                                        1994           1993
                                        ----           ----
<S>                                    <C>            <C>
DIVIDENDS PER SHARE
First Quarter                           .24             .22
Second Quarter                          .24             .22
Third Quarter                           .24             .22
Fourth Quarter                          .27             .24
</TABLE> 

Number of shareholders of record at year end 1994: 9,594

                                      52

<PAGE>
 
                                   EXHIBIT 21
 
                           SUBSIDIARIES OF REGISTRANT
 
<TABLE>
<CAPTION>
                                                                  JURISDICTION
                                                                    IN WHICH
                                                                   ORGANIZED
                                                                  ------------
 <C> <S>                                                         <C>
  1. Avery Dennison Corporation (publicly-owned parent of con-
     solidated group)..........................................  Delaware
  2. Avery Corp. ..............................................  Delaware
  3. Avery Pacific Corporation ................................  California
  4. Avery International Holding GmbH..........................  Germany
  5. Avery, Inc................................................  California
  6. Avery Foreign Sales Corporation B.V.......................  Netherlands
  7. Avery Coordination Center N.V.............................  Belgium
  8. Avery International Overseas Finance N.V..................  Netherlands
  9. Avery Holding Limited.....................................  United Kingdom
 10. Cardinal Insurance Limited ...............................  Bermuda
 11. AEAC, Inc. ...............................................  Delaware
 12. Avery Dennison Canada Inc.................................  Canada
 13. Fasson Sverige AB.........................................  Sweden
 14. Avery Etiketsystemer A/S .................................  Denmark
 15. Avery Etiketten B.V.......................................  Netherlands
 16. Avery International France S.A. ..........................  France
 17. Avery Etiketten N.V. .....................................  Belgium
 18. Avery Dennison U.K. Limited...............................  United Kingdom
 19. Avery Maschinen GmbH......................................  Germany
 20. Avery Dennison (Ireland) Limited .........................  Ireland
 21. Retail Products Limited ..................................  Ireland
 22. Avery Dennison Office Products U.K. Ltd. .................  United Kingdom
 23. Avery Guidex Limited .....................................  United Kingdom
 24. A.V. Chemie A.G...........................................  Switzerland
 25. Avery Etikettier-Logistik GmbH............................  Germany
 26. Soabar Systems (Hong Kong) Limited........................  Hong Kong
 27. Fasson Nederland B.V......................................  Netherlands
 28. Avery Holding B.V.........................................  Netherlands
 29. Fasson Deutschland GmbH...................................  Germany
 30. Fasson France S.a.r.l.....................................  France
 31. Fasson Italia S.p.A.......................................  Italy
 32. Fasson de Mexico S.A......................................  Mexico
 33. Fasson Schweiz A.G. ......................................  Switzerland
 34. Fasson Scandinavia A/S....................................  Denmark
 35. Fasson Products (Proprietary) Limited.....................  South Africa
 36. Fasson Hemel Hempstead Limited............................  United Kingdom
 37. Fasson Norge A/S..........................................  Norway
</TABLE>
<PAGE>
 
<TABLE>
<CAPTION>
                                                                   JURISDICTION
                                                                     IN WHICH
                                                                    ORGANIZED
                                                                   ------------
 <C> <S>                                                          <C>
 38. Fasson Osterreich GmbH.....................................  Austria
 39. Fasson Ireland Limited ....................................  Ireland
 40. Fasson Suomi OY............................................  Finland
 41. Fasson Pty. Limited .......................................  Australia
 42. Avery Properties Pty. Limited..............................  Australia
 43. Fasson Produtos Adesivos Limitada..........................  Brazil
 44. Avery Specialty Tape Division N.V..........................  Belgium
 45. Fasson Canada Inc..........................................  Canada
 46. Fasson U.K. Limited........................................  United Kingdom
 47. Fasson Espana S.A..........................................  Spain
 48. Avery Automotive Limited...................................  United Kingdom
 49. Avery Dennison Singapore (Pte) Ltd.........................  Singapore
 50. Avery Myers Limited........................................  United Kingdom
 51. Avery Graphic Systems, Inc. ...............................  Delaware
 52. Dennison Danmark A/S.......................................  Denmark
 53. Avery Holding S.A. ........................................  France
 54. Avery de Mexico S.A. de C.V................................  Mexico
 55. Fasson Luxembourg S.A......................................  Luxembourg
 56. Guidex Limited ............................................  United Kingdom
 57. Novexx Modul Vertriebs GmbH................................  Germany
 58. Avery Etikettsystem Svenska AB ............................  Sweden
 59. Fasson Belgie N.V..........................................  Belgium
 60. Security Printing Division, Inc............................  Delaware
 61. Dennison Manufacturing Company.............................  Nevada
 62. Avery Dennison (Hong Kong) Limited.........................  Hong Kong
 63. Avery Dennison Holdings Limited............................  Australia
 64. Avery Dennison Australia Limited...........................  Australia
 65. Avery Dennison (Retail) Limited............................  Australia
 66. Dennison Limited...........................................  United Kingdom
 67. Metallised Films & Papers Ltd. ............................  United Kingdom
 68. Dennison International Company.............................  Massachusetts
 69. Dennison de Mexico S.A. de C.V. ...........................  Mexico
 70. Dennison do Brasil Industria e Comercio Ltda...............  Brazil
 71. TIADECO Participacoes Ltda.................................  Brazil
 72. Indumarco Comercial Ltda...................................  Brazil
 73. Dennison International Holding B.V.........................  Netherlands
 74. Avery Korea Limited........................................  Korea
 75. Dennison Manufacturing (Trading) Ltd.......................  United Kingdom
 76. Dennison Monarch Systems, Inc. ............................  Delaware
 77. Avery Dennison Office Products Company.....................  Nevada
 78. Avery Dennison Transoceanic Corporation....................  Massachusetts
 79. DMC Development Corporation................................  Nevada
</TABLE>
<PAGE>
 
<TABLE>
<CAPTION>
                                                                   JURISDICTION
                                                                     IN WHICH
                                                                    ORGANIZED
                                                                   ------------
 <C> <S>                                                          <C>
 80. Avery Dennison France S.A. ................................  France
 81. Societe Civile Immobiliere Sarrail.........................  France
 82. Monarch Industries, Inc....................................  New Jersey
 83. Avery Buroprodukte GmbH....................................  Germany
 84. National Blank Book Company, Corp. ........................  Massachusetts
 85. Dennison Ireland Limited...................................  Ireland
 86. Avery Label (Northern Ireland) Limited.....................  United Kingdom
 87. Dennison Office Products Limited...........................  Ireland
 88. Dennison Magnetic Media Limited............................  Ireland
 89. Etikettrykkeriet A/S.......................................  Denmark
 90. Soabar Systems Hong Kong B.V. .............................  Netherlands
 91. Avery Dennison C.A. .......................................  Venezuela
 92. Avery Dennison Mexico S.A. de C.V. ........................  Mexico
 93. Fasson Portugal Produtos Auto-Adesivos Lda. ...............  Portugal
 94. Avery Chile S.A. ..........................................  Chile
 95. Avery China Company Ltd. ..................................  China
 96. Presto SarL ...............................................  France
</TABLE>
 
  All of the preceding subsidiaries have been consolidated in the Registrant's
financial statements and no separate financial statements have been filed.
 
  The parent company also owns 50% of Avery-Toppan Company, Limited (Japan),
which company may be deemed to be a subsidiary. Registrant's share of the
losses and profits is included on an equity basis in the Consolidated Statement
of Income.

<TABLE> <S> <C>

<PAGE>
 
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED BALANCE SHEET AND THE CONSOLIDATED STATEMENT OF INCOME AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                                       <C>
<PERIOD-TYPE>                                 YEAR
<FISCAL-YEAR-END>                          DEC-31-1994
<PERIOD-START>                             JAN-02-1994
<PERIOD-END>                               DEC-31-1994
<CASH>                                           3,100
<SECURITIES>                                         0
<RECEIVABLES>                                  391,800
<ALLOWANCES>                                  (18,500)
<INVENTORY>                                    206,400
<CURRENT-ASSETS>                               676,900
<PP&E>                                       1,532,300
<DEPRECIATION>                               (700,700)
<TOTAL-ASSETS>                               1,763,100
<CURRENT-LIABILITIES>                          554,100
<BONDS>                                        347,300
<COMMON>                                        62,100
                                0
                                          0
<OTHER-SE>                                     666,900
<TOTAL-LIABILITY-AND-EQUITY>                 1,763,100
<SALES>                                      2,856,700
<TOTAL-REVENUES>                             2,856,700
<CGS>                                        1,948,900
<TOTAL-COSTS>                                1,948,900
<OTHER-EXPENSES>                               691,900
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              43,000
<INCOME-PRETAX>                                172,900
<INCOME-TAX>                                    63,500
<INCOME-CONTINUING>                            109,400
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   109,400
<EPS-PRIMARY>                                     1.97
<EPS-DILUTED>                                        0
        

</TABLE>


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