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Exhibit 99.10
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ABOUT.COM, INC.
FORM OF PROXY FOR SPECIAL MEETING OF STOCKHOLDERS - FEBRUARY 20, 2001
(THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS OF THE COMPANY)
The undersigned stockholder of About.com, Inc. hereby appoints Scott P.
Kurnit and Todd B. Sloan, and each of them, with full power of substitution,
proxies to vote the shares of stock which the undersigned could vote if
personally present at the Special Meeting of Stockholders of About.com, Inc. to
be held at the Hotel Intercontinental, 111 East 48th Street, New York, New York
10017 on February 20, 2001 at 10:00 a.m. (New York time).
(CONTINUED AND TO BE SIGNED ON THE REVERSE SIDE.)
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PLEASE DATE, SIGN AND MAIL YOUR
PROXY CARD BACK AS SOON AS POSSIBLE!
SPECIAL MEETING OF STOCKHOLDERS
ABOUT.COM, INC.
FEBRUARY 20, 2001
v Please Detach and Mail in the Envelope Provided v
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A |X| Please mark your
votes as in this
example.
FOR AGAINST ABSTAIN
1. ADOPTION OF |_| |_| |_|
MERGER AGREEMENT
Proposal to adopt the agreement and
plan of merger by and among
About.com, Inc. ("About"), PRIMEDIA
Inc. ("PRIMEDIA") and Abracadabra
Acquisition Corporation
("Abracadabra"), a newly-formed and
wholly-owned subsidiary of PRIMEDIA,
pursuant to which Abracadabra will
merge with and into About, such that
About will become a wholly-owned
subsidiary of PRIMEDIA.
2. IN THEIR DISCRETION UPON SUCH OTHER
MATTERS AS MAY PROPERLY COME BEFORE
THE MEETING
UNLESS OTHERWISE SPECIFIED, THIS PROXY
WILL BE VOTED FOR PROPOSALS 1 AND 2 AS
SET FORTH IN THE JOINT PROXY STATEMENT
- CONSENT SOLICITATION - PROSPECTUS.
Signature(s) of Stockholder_______________________________________
Printed Name(s) of Stockholder_________________Dated:_____________
Note: Please date and sign exactly as your name appears on the envelope in which
this material was mailed. If shares are held jointly, each stockholder should
sign. Executors, administrators, trustees, etc. should use full title and, if
more than one, all should sign. If the stockholder is a corporation, please sign
full corporate name by an authorized officer. If the stockholder is a
partnership, please sign full partnership name by an authorized
person.
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SPECIAL MEETING OF STOCKHOLDERS OF
ABOUT.COM, INC.
FEBRUARY 20, 2001
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PROXY VOTING INSTRUCTIONS
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TO VOTE BY MAIL
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PLEASE DATE, SIGN AND MAIL YOUR PROXY CARD IN THE ENVELOPE PROVIDED AS SOON AS
POSSIBLE.
TO VOTE BY TELEPHONE (TOUCH-TONE PHONE ONLY)
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PLEASE CALL TOLL-FREE 1-800-PROXIES AND FOLLOW THE INSTRUCTIONS. HAVE YOUR
CONTROL NUMBER AND THE PROXY CARD AVAILABLE WHEN YOU CALL.
TO VOTE BY INTERNET
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PLEASE ACCESS THE WEB PAGE AT "www.voteproxy.com" AND FOLLOW THE ON-SCREEN
INSTRUCTIONS. HAVE YOUR CONTROL NUMBER AVAILABLE WHEN YOU ACCESS THE WEB PAGE.
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YOUR CONTROL NUMBER IS --
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v Please Detach and Mail in the Envelope Provided v
--------------------------------------------------------------------------------
A |X| Please mark your
votes as in this
example.
FOR AGAINST ABSTAIN
1. ADOPTION OF |_| |_| |_|
MERGER AGREEMENT
Proposal to adopt the agreement and
plan of merger by and among
About.com, Inc. ("About"), PRIMEDIA
Inc. ("PRIMEDIA") and Abracadabra
Acquisition Corporation
("Abracadabra"), a newly-formed and
wholly-owned subsidiary of PRIMEDIA,
pursuant to which Abracadabra will
merge with and into About, such that
About will become a wholly-owned
subsidiary of PRIMEDIA.
2. IN THEIR DISCRETION UPON SUCH OTHER
MATTERS AS MAY PROPERLY COME BEFORE
THE MEETING
UNLESS OTHERWISE SPECIFIED, THIS PROXY
WILL BE VOTED FOR PROPOSALS 1 AND 2 AS
SET FORTH IN THE JOINT PROXY STATEMENT
- CONSENT SOLICITATION - PROSPECTUS.
Signature(s) of Stockholder_______________________________________
Printed Name(s) of Stockholder_________________Dated:_____________
Note: Please date and sign exactly as your name appears on the envelope in which
this material was mailed. If shares are held jointly, each stockholder should
sign. Executors, administrators, trustees, etc. should use full title and, if
more than one, all should sign. If the stockholder is a corporation, please sign
full corporate name by an authorized officer. If the stockholder is a
partnership, please sign full partnership name by an authorized
person.
