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Exhibit 99-11
PRIMEDIA INC.
FORM OF WRITTEN CONSENT OF STOCKHOLDERS
THE INFORMATION AGENT IS:
[GEORGESON SHAREHOLDER COMMUNICATIONS INC. LOGO]
17 State Street, 10th Floor
New York, NY 10004
Banks and Brokers (212) 440-9800
All others (800) 223-2064
This consent solicitation is being made by PRIMEDIA as described in the
accompanying joint proxy statement-consent solicitation-prospectus. Only
stockholders of record (or their respective legal representatives) as of
November 9, 2000 may execute consents.
STOCKHOLDERS AS OF NOVEMBER 9, 2000 WHO WISH TO CONSENT SHOULD MAIL, HAND
DELIVER OR SEND BY OVERNIGHT COURIER THEIR PROPERLY COMPLETED AND EXECUTED
CONSENT LETTERS TO THE INFORMATION AGENT AT THE ADDRESS SET FORTH ABOVE ON OR
PRIOR TO FEBRUARY 20, 2001 IN ACCORDANCE WITH THE INSTRUCTIONS SET FORTH HEREIN.
By execution hereof, the undersigned acknowledge(s) receipt of the joint proxy
statement-consent solicitation-prospectus. The undersigned hereby take(s) the
action with respect to the proposed issuance of PRIMEDIA common stock in
connection with the merger agreement between PRIMEDIA and About, pursuant to
which a newly formed, wholly owned subsidiary of PRIMEDIA will merge with About
as described in the accompanying joint proxy-statement consent
solicitation-prospectus. The undersigned hereby represent(s) and warrant(s) that
the undersigned has/have full power and authority to execute the consent
contained herein. The undersigned will, upon request, execute and deliver any
additional documents deemed by PRIMEDIA to be necessary or desirable to perfect
such consent or evidence such power and authority.
Please indicate by marking the appropriate box on the reverse of this consent
letter whether you wish to "CONSENT" or "DO NOT CONSENT" to the issuance of the
PRIMEDIA common stock. IF NEITHER OF THE BOXES IS MARKED, BUT THIS CONSENT
LETTER IS OTHERWISE PROPERLY COMPLETED AND SIGNED, YOU WILL BE DEEMED TO HAVE
CONSENTED TO THE ISSUANCE OF THE PRIMEDIA COMMON STOCK. Please sign your name(s)
and fill in the date below to evidence your vote on the issuance of the PRIMEDIA
common stock and to evidence the appointment of Beverly C. Chell, Vice Chairman
and Secretary of PRIMEDIA, as your agent and attorney-in-fact in connection with
this consent letter. The undersigned acknowledge(s) that the undersigned must
comply with the other provisions of this consent letter, and complete the other
information required herein, to validly consent to the issuance of the PRIMEDIA
common stock as described above.
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PRIMEDIA INC.
WRITTEN CONSENT OF STOCKHOLDERS
THE INFORMATION AGENT IS:
[GEORGESON SHAREHOLDER COMMUNICATIONS INC. LOGO]
17 State Street, 10th Floor
New York, NY 10004
Banks and Brokers (212) 440-9800
All others (800) 223-2064
THE UNDERSIGNED UNDERSTAND(S) THAT CONSENTS DELIVERED PURSUANT TO THE
INSTRUCTIONS HERETO WILL CONSTITUTE A BINDING AGREEMENT BETWEEN THE UNDERSIGNED
AND PRIMEDIA UPON THE TERMS AND SUBJECT TO THE CONDITIONS OF THE JOINT PROXY
STATEMENT-CONSENT SOLICITATION-PROSPECTUS.
ALL AUTHORITY CONFERRED OR AGREED TO BE CONFERRED BY THIS CONSENT LETTER SHALL
SURVIVE THE DEATH, INCAPACITY, DISSOLUTION OR LIQUIDATION OF THE UNDERSIGNED AND
EVERY OBLIGATION OF THE UNDERSIGNED UNDER THIS CONSENT LETTER SHALL BE BINDING
UPON THE UNDERSIGNED'S HEIRS, PERSONAL REPRESENTATIVES, SUCCESSORS AND ASSIGNS.
With respect to the issuance of the PRIMEDIA common stock in connection with the
merger agreement as described in the joint proxy statement-consent
solicitation-prospectus, the undersigned hereby:
CONSENT(S) DO(ES) NOT CONSENT
/ / / /
Dated: _____________________________,2001
Signatures: _____________________________
_____________________________
NOTE: This consent letter must be
executed by the stockholder(s) in
exactly the same manner as the
name(s) of such stockholder(s)
appear(s) in the records of
PRIMEDIA. If signature is by a
trustee, executor, administrator,
guardian, attorney-in-fact,
officer of a corporation, or other
person acting in a fiduciary or
representative capacity, such
person should so indicate when
signing and must submit proper
evidence satisfactory to PRIMEDIA
of such person's authority so to act.
