FRANKLIN COVEY CO
DEF 14A, 1998-11-25
BLANKBOOKS, LOOSELEAF BINDERS & BOOKBINDG & RELATD WORK
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                   NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                                January 8, 1999


                                Franklin Covey

     You are cordially  invited to attend the Annual Meeting of  Shareholders of
Franklin  Covey Co. (the  "Company"),  which will be held on Friday,  January 8,
1999, at 10:00  a.m.,  at the  Hyrum  W.  Smith  Auditorium,  2200  West Parkway
Boulevard,  Salt Lake City,  Utah  84119-2331  (the "Annual  Meeting"),  for the
following purposes:

     (I)      To elect four  directors of the Company,  to serve a term of three
              years  expiring  at the  annual  meeting  of  shareholders  of the
              Company to be held following the end of fiscal year 2001 and until
              their  respective  successors  shall  be duly  elected  and  shall
              qualify;

    (II)      To consider and vote upon a proposal to ratify the  appointment of
              Arthur Andersen LLP as independent  auditor of the Company for the
              fiscal year ending August 31, 1999; and

   (III)      To transact such other  business as may  properly  come before the
              Annual Meeting or at any adjournment or postponement thereof.

     The Board of  Directors  has fixed the close of business  on  November  20,
1998,  as the record  date for the  determination  of  shareholders  entitled to
receive  notice of and to vote at the Annual  Meeting and at any  adjournment or
postponement thereof.

         All shareholders are urged to attend the meeting.

                                        By Order of the Board of Directors

                                        /s/ HYRUM W. SMITH
                                        Hyrum W. Smith
                                        Chairman of the Board

December 7, 1998

                                 IMPORTANT

     Whether or not you expect to attend the Annual Meeting in person, to assure
that your shares will be represented, please complete, date, sign and return the
enclosed  proxy  without  delay in the  enclosed  envelope,  which  requires  no
additional  postage if mailed in the United States.  Your proxy will not be used
it you are  present  at the  Annual  Meeting  and  desire  to vote  your  shares
personally.



<PAGE> 2



                             FRANKLIN COVEY CO.
                        2200 West Parkway Boulevard
                       Salt Lake City, Utah 84119-2331

                           ---------------------

                              PROXY STATEMENT
                           ---------------------


                       Annual Meeting of Shareholders
                              January 8, 1999



                           SOLICITATION OF PROXIES

     This Proxy  Statement is being  furnished to the  shareholders  of Franklin
Covey  Co.,  a  Utah  corporation  (the  "Company"),   in  connection  with  the
solicitation by the Board of Directors of the Company of proxies from holders of
outstanding shares of the Company's Common Stock, $0.05 par value per share (the
"Common Stock"), for use at the Annual Meeting of Shareholders of the Company to
be held on Friday,  January  8, 1999,  and at any  adjournment  or  postponement
thereof  (the  "Annual  Meeting").  This Proxy  Statement,  the Notice of Annual
Meeting  of  Shareholders  and the  accompanying  form of proxy are first  being
mailed to shareholders of the Company on or about December 7, 1998.

     The Company will bear all costs and expenses  relating to the  solicitation
of  proxies,  including  the  costs  of  preparing,   printing  and  mailing  to
shareholders this Proxy Statement and accompanying materials. In addition to the
solicitation  of  proxies  by use of the  mails,  the  directors,  officers  and
employees of the Company,  without receiving additional  compensation  therefor,
may solicit proxies personally or by telephone or telegram. Arrangements will be
made with brokerage firms and other custodians, nominees and fiduciaries for the
forwarding of solicitation  materials to the beneficial  owners of the shares of
Common Stock held by such persons, and the Company will reimburse such brokerage
firms,  custodians,   nominees  and  fiduciaries  for  reasonable  out-of-pocket
expenses incurred by them in connection therewith.


                                   VOTING

     The Board of  Directors  has fixed the close of business  on  November  20,
1998, as the record date for determination of shareholders entitled to notice of
and to vote at the Annual  Meeting (the "Record  Date").  As of the Record Date,
there were issued and outstanding 21,219,850 shares of Common Stock. The holders
of record of the shares of Common Stock on the Record Date  entitled to be voted
at the Annual  Meeting  are  entitled  to cast one vote per share on each matter
submitted to a vote at the Annual Meeting.

Proxies

     Shares of Common Stock that are entitled to be voted at the Annual  Meeting
and are  represented  by properly  executed  proxies will be voted in accordance
with  the  instructions  indicated  on  such  proxies.  If no  instructions  are
indicated,  such  shares  will be  voted  FOR the  election  of each of the four
director  nominees,  FOR the  ratification of the appointment of Arthur Andersen
LLP as the  independent  auditor of the Company  for the year ending  August 31,
1999, and, in the discretion of the proxy holder,  as to any other matters which
may properly come before the Annual Meeting.  A shareholder who has executed and
returned a proxy may revoke it at any time prior to its  exercise  at the Annual
Meeting by executing  and returning a proxy bearing a later date, by filing with
the Secretary of the Company,  at the address set forth above,  a written notice
of revocation  bearing a later date than the proxy being  revoked,  or by voting
the Common Stock covered thereby in person at the Annual Meeting.

Vote Required

     A  majority  of the votes  entitled  to be cast at the  Annual  Meeting  is
required for a quorum at the Annual Meeting.  Abstentions  and broker  non-votes
are counted for purposes of determining  the presence or absence of a quorum for
the transaction of business. In the election of the directors, the four nominees
receiving the highest number of votes will be elected. Accordingly,  abstentions
and broker  non-votes  will not affect the outcome of the election.  Approval of
other matters,  including the ratification of the appointment of Arthur Andersen
as  independent  auditor for the  Company,  which may  properly  come before the
meeting  generally  requires  that  the  number  of  votes  cast in favor of the
proposal  exceed the number of votes cast in opposition.  Abstentions and broker
non-votes  will not affect the outcome of any such matter.  Holders of shares of
Common  Stock are  entitled to one vote at the Annual  Meeting for each share of
Common Stock held of record at the Record Date.

<PAGE> 3

                            ELECTION OF DIRECTORS

     At the Annual  Meeting,  four directors of the Company are to be elected to
serve three-year terms expiring at the annual meeting of shareholders to be held
following the end of fiscal year 2001 and until their  successors  shall be duly
elected and  qualified.  If any of the nominees  should be unavailable to serve,
which is not now  anticipated,  the proxies  solicited  hereby will be voted for
such other persons as shall be designated by the present Board of Directors. The
four nominees  receiving the highest  number of votes at the Annual Meeting will
be elected.

     In  addition  to the  directors  to be elected at the Annual  Meeting,  the
directors named below will continue to serve their respective terms of office as
indicated.  Hyrum W. Smith,  Stephen R. Covey and Dennis G. Heiner are currently
serving terms which expire at the annual  meeting of the Company's  shareholders
to be held  following  the end of fiscal  year 1999.  Joel C.  Peterson,  E. Kay
Stepp,  Steven C. Wheelwright and Robert A. Whitman are currently  serving terms
which  expire at the annual  meeting of the  Company's  shareholders  to be held
following the end of fiscal year 2000.  Brief  statements  setting forth certain
biographical  information concerning each nominee and continuing director appear
below.


Nominees for Election as Director

     Certain information with respect to each nominee is set forth below.

     Jon H. Rowberry,  51, was employed by the Company as Senior Vice President,
Treasurer  and Chief  Financial  Officer in  September  1995,  was  appointed as
Executive Vice  President in March 1996,  Chief  Operating  Officer in September
1996,  President in February  1997, and Chief  Executive  Officer in March 1998.
From 1985 to 1995, he was employed in several executive positions with Adia S.A.
(now  Adecco),  a  Switzerland  domiciled  international  provider of  personnel
services and with Adia Services,  Inc., its U.S. subsidiary.  He served as Chief
Financial  Officer  of Adia  Services,  Inc.,  from  1985 to 1992  and as  Chief
Financial  Officer  of Adia S.A.  from 1992 to 1994.  From 1994 to 1995,  he was
Senior Vice President of Specialty Brands and International  Technology for Adia
S.A. Mr. Rowberry also currently serves as director for Hall Kinnion.

     Stephen M. R. Covey,  36, has been  Executive Vice President of the Company
since June 1997 responsible for Marketing and Innovation. From 1994 to 1997, Mr.
Covey served as President and Chief Executive Officer of Covey Leadership Center
("Covey").  Mr. Covey joined Covey in 1989,  serving in various capacities prior
to his  appointment  as President and Chief  Executive  Officer,  including Vice
President of Client Services Group, Vice President of Corporate Development, and
Managing  Consultant.  Mr. Covey earned an MBA from Harvard  Business School and
has professional work experience in different industries,  including real estate
development with Trammell Crow Company in Dallas, Texas.

     Robert H. Daines,  64, has been a director of the Company since April 1990.
Dr.  Daines has been  employed as a Professor of Business  Management at Brigham
Young University, Provo, Utah, since 1959 and is presently serving as the Driggs
Professor of Strategic  Management.  Dr.  Daines has authored  several  texts in
Financial  Strategy  and  Strategic  Management.  He is also a director  of AT&T
Universal Financial  Corporation,  Nature Sunshine Products and Alta Technology.

     E. J. "Jake" Garn, 66, was elected to serve as a director of the Company in
January  1993.  Mr. Garn has been Vice  Chairman of Huntsman  Corporation  since
January 1993.  From December 1974 to January 1993,  Mr. Garn was a United States
Senator from the State of Utah.  During his term in the Senate,  Mr. Garn served
six years as Chairman of the Senate Banking, Housing and Urban Affairs Committee
and served on the Appropriations, Energy and Natural Resources, and Senate Rules
Committees.  Prior to his  election to the  Senate,  Mr. Garn served as Mayor of
Salt Lake  City,  Utah,  from  January  1972 to  December  1974.  Mr.  Garn also
currently serves as a director of Morgan Stanley Dean Witter Advisors and United
Space  Alliance,  is a member of the Board of Trustees of  Intermountain  Health
Care and serves as a director of NuSkin Enterprises.


Directors Whose Terms of Office Continue

     Certain  information  with  respect to  continuing  directors  is set forth
below.

     Hyrum W. Smith,  55, a co-founder of the Company,  has served as a director
of the Company  since  December  1983 and has served as Chairman of the Board of
Directors since December 1986. Mr. Smith served as the Chief  Executive  Officer
of the Company  from  February  1997 to March 1998, a position he also held from
April 1991 to September  1996. He was Senior Vice  President of the Company from
December 1984 to April 1991.  Mr. Smith is author of The 10 Natural Laws of Time
and Life Management.  He is also a director of SkyWest, Inc. Mr. Smith's term as
a director expires in 1999.

     Stephen R.  Covey,  65, has been  Co-Chairman  of the Board of the  Company
since June  1997.  Dr.  Covey  founded  Covey and served as its Chief  Executive
Officer from 1980 to 1991 and Chairman of the Board from 1980 to 1997. Dr. Covey
received  his MBA degree from Harvard  Business  School and his  doctorate  from
Brigham Young University,  where he was a professor of  organizational  behavior
and business management from 1957 to 1983, except for periods in which he was on
<PAGE> 4

leave from  teaching,  and served as Assistant to the  President and Director of
University  Relations.  Dr.  Covey is the  author of  several  acclaimed  books,
including  The 7  Habits  of  Highly  Effective  People  and  Principle-Centered
Leadership,  and the  co-author of First Things  First.  His newest book,  The 7
Habits of Highly  Effective  Families,  was  released  in October  of 1997.  Dr.
Covey's term as a director expires in 1999.

     Dennis G. Heiner, 55, was appointed as a director of the Company in January
1997. He has been employed by Black & Decker  Corporation since 1985 where he is
currently an Executive  Vice  President and  President of the Security  Hardware
Group,  a world leader in residential  door hardware.  Mr. Heiner also currently
serves as a  director  of AERA  Energy,  LLC.  Mr.  Heiner's  term as a director
expires in 1999.

     Joel C.  Peterson,  51, has been a director of the Company since June 1997.
Mr.  Peterson  served  as a  director  of  Covey  from  1993 to 1997 and as Vice
Chairman of Covey from 1994 to 1997.  Mr.  Peterson is also Chairman of Peterson
Ventures,  Inc., an investment  company with offices in Dallas,  Texas, and Salt
Lake City, Utah, which manages investments in information,  manufacturing,  real
estate, media and service businesses.  Mr. Peterson also serves on the boards of
directors of Bay Logics, U.S. Shred, Road Rescue,  AccuDocs,  Demody Properties,
Essex Capital and Rentwise. Mr. Peterson currently serves on the advisory boards
of Lazard Freres and Waterford School, and formerly served on the advisory board
of Stanford  Business School.  He currently teaches at Stanford Business School.
Mr. Peterson earned his MBA from Harvard Business School. Mr. Peterson's term as
a director expires in 2000.

     E. Kay Stepp,  53, has been a director of the Company since June 1997.  Ms.
Stepp  served as a director of Covey from 1992 to 1997.  Ms.  Stepp is principal
and owner of Executive Solutions, a Portland-based  consulting firm specializing
in assisting senior executives and boards of directors.  In addition,  Ms. Stepp
is Chairman of Gardenburger,  Inc., a  publicly-traded  company that markets and
manufactures low-fat meatless frozen food products.  Ms. Stepp is also currently
a director of Standard Insurance Company,  Working Assets, Inc., Planar Systems,
Inc.  and the Bank of the  Northwest.  She  received her Bachelor of Arts degree
from Stanford  University and a Master of Arts in Management from the University
of Portland. Ms. Stepp's term as a director expires in 2000.

     Steven C.  Wheelwright,  55, is the Edsel Bryant Ford Professor of Business
Administration  at Harvard Business  School.  He also currently serves as Senior
Associate  Dean and MBA  Program  Chair.  Dr.  Wheelwright  has also  taught  at
Stanford University's Graduate School of Business.  Dr. Wheelwright has authored
several  texts  presenting  concepts and tools  proven  effective in product and
process development for future success of  manufacturing-based  businesses.  Dr.
Wheelwright  is  currently  a director  of Quantum  Corporation,  Heartport,  TJ
International  and O.C. Tanner  Company.  Dr.  Wheelwright's  term as a director
expires in 2000.

     Robert A. Whitman,  45, has been a director of the Company since June 1997.
Mr.  Whitman  served as a director of Covey from 1994 to 1997.  Since 1992,  Mr.
Whitman has been the President and Co-Chief  Executive  Officer of the Hampstead
Group  LLC,  a private  Dallas-based  investment  company  which  focuses on the
acquisition of controlling  interests in companies with annual  revenues of $100
to $500 million. In addition,  Mr. Whitman serves as a director of Wyndham Hotel
Corporation,   and  as  Chairman  and  Chief  Executive   Officer  of  Mountasia
Entertainment International. Mr. Whitman received his Bachelor of Arts degree in
Finance from the  University of Utah and his MBA from Harvard  Business  School.
Mr. Whitman's term as a director expires in 2000.


Current Directors Whose Terms of Office Conclude on January 8, 1999

     Certain  information with respect to directors who will conclude service as
of the date of the Annual Meeting is set forth below.

     Robert F.  Bennett,  64, has been a director of the Company  since  October
1984,  served as Chairman  of the Board from  December  1984 to  December  1986,
President  of the Company  from October 1984 to January 1991 and served as Chief
Executive  Officer of the Company from  December 1986 to April 1991. In November
1992, Mr. Bennett was elected a United States Senator from the State of Utah and
re-elected in November 1998.

     Beverly B.  Campbell,  67, has been a director  of the  Company  since July
1993.  Ms.  Campbell  is  currently  the Chief  Executive  Officer  of  Campbell
Affiliates International and served as Director of International Affairs for The
Church of Jesus Christ of  Latter-day  Saints,  from November 1984 to July 1997.
She is also a  member  of the  Board of  Directors  of the  National  Conference
(formerly the National Conference of Christians and Jews).

     Thomas H.  Lenagh,  74, has been a director of the Company  since  December
1986.  Since 1978, Mr. Lenagh has served as a Financial  Advisor to SCI Systems,
an electronic contract manufacturer located in Huntsville, Alabama. From 1965 to
1983, Mr. Lenagh was Treasurer of the Ford Foundation.
<PAGE> 5

Committees, Meetings and Reports

     The Board of  Directors  has  standing  Executive,  Audit,  Nominating  and
Compensation  Committees.  The Executive Committee presently consists of Messrs.
Joel Peterson,  Chairperson,  Stephen M. R. Covey, Jon Rowberry and Hyrum Smith.
The members of the Audit Committee are Messrs.  Jake Garn,  Chairperson,  Robert
Daines and Robert Whitman. The Nominating Committee consists of Messrs.  Stephen
R. Covey and Hyrum Smith. The Compensation  Committee consists of Ms. Kay Stepp,
Chairperson, and Messrs. Dennis Heiner and Steven Wheelwright.

     The  Executive  Committee  met  twice  during  the 1998  fiscal  year.  Its
functions are to oversee: the day-to-day  operations of the Company,  employment
rights and compensation of designated key employees and to make  recommendations
with respect thereto to the  Compensation  Committee and the Board of Directors;
and to establish the agenda for the Board of Directors meetings.

     The Audit  Committee  met four  times  during  the 1998  fiscal  year.  Its
functions  are:  (i) to review and approve the  selection  of, and all  services
performed by, the Company's independent  auditors;  (ii) to review the Company's
internal  controls  and audit  functions;  and (iii) to review and report to the
Board of Directors  with  respect to the scope of internal  and  external  audit
procedures, accounting practices and internal accounting, and financial and risk
controls of the Company.

     The  Nominating  Committee  met twice  during  the 1998  fiscal  year.  The
Nominating  Committee  has  exclusive  authority  to  nominate  individuals  for
election to the following offices:  President,  Chief Executive  Officer,  Chief
Financial  Officer and  individuals to be nominated by the Board of Directors to
serve on the Board of Directors or committees of the Board.

     The Compensation Committee met seven times during the 1998 fiscal year. Its
functions are: (i) to review, and make recommendations to the Board of Directors
regarding the salaries, bonuses and other compensation of the Company's Chairman
of the Board and executive officers; and (ii) to review and administer any stock
option,  stock  purchase  plan,  stock award plan and  employee  benefit plan or
arrangement  established  by the  Board  of  Directors  for the  benefit  of the
executive officers and employees of the Company.

     During  the 1998  fiscal  year,  four  meetings  were  held by the Board of
Directors  of the  Company.  All  directors  attended  at least 75% of the board
meetings. No director attended fewer than 75% of the total number of meetings of
the committees on which he or she served.


Director Compensation

     Messrs. Hyrum Smith,  Stephen R. Covey, Robert Bennett,  Jon Rowberry,  and
Stephen M. R. Covey do not receive compensation for board or committee meetings.
Remaining directors are paid as follows: an annual retainer of $16,000, with the
exception of committee  chairpersons who are paid an annual retainer of $18,000;
$1,000 for attending each committee meeting, with the exception of the committee
chairperson who is paid $1,100;  $667 for committee  meetings held by telephone,
with the exception of the committee chairperson who receives $773. Directors are
reimbursed by the Company for their  out-of-pocket  travel and related  expenses
incurred in attending all board and committee meetings.




                            EXECUTIVE OFFICERS

     In addition to Messrs.  Smith,  Rowberry  and Stephen M. R. Covey,  certain
information is furnished with respect to the
following executive officers of the Company:

     Val John Christensen, 45, has been Secretary and General Counsel of the
Company since January 1990 and an Executive Vice President since March 1996. Mr.
Christensen  served as a director  of the  Company  from July 1991 to June 1997.
From  January  1990 to March  1996,  Mr.  Christensen  served  as a Senior  Vice
President of the Company.  From March 1987 to November 1989, Mr. Christensen was
engaged in the private practice of law with the law firm of LeBoeuf, Lamb, Lieby
& MacRae, specializing in general business and business litigation matters. From
1983 until he joined the Company,  Mr.  Christensen  acted as outside counsel to
the Company.

     Kevin R. Cope, 36, has been Executive Vice President - International of the
Company since  September  1998.  Mr. Cope served as Executive  Vice  President -
Strategic  Businesses  from October 1997 until  September  1998. Mr. Cope joined
Covey in 1989,  serving  various  roles in the  Company,  including  Senior Vice
President of  Professional  Services,  Vice  President of Client  Services,  and
Managing Consultant. Prior to joining Covey, Mr. Cope was employed by California
Federal Bank.
<PAGE> 6

     Don J. Johnson, 50, has been Executive Vice President - Manufacturing /
Distribution of the Company since May 1996  responsible  for the  manufacturing,
printing,  packaging  and  distribution  of  the  Company's  paper,  binder  and
accessory products.  From 1986 to 1996, Mr. Johnson was employed by Valleylab, a
division of Pfizer,  Inc., a medical  manufacturing and distributing  company in
Boulder, Colorado, as Director of both Domestic and International  Manufacturing
and  Distribution.  Mr. Johnson has 27 years of  manufacturing  and distribution
management experience in both the U.S. and international markets.

     Neil  Nickolaisen,   39,  has  been  Executive  Vice  President  and  Chief
Information  Office of the Company since July 1998.  Mr.  Nickolaisen  served as
Vice  President  of the Company  from 1993 to 1998,  managing  various  projects
including  the  Business   Transformation   of  Information   Systems   project,
Manufacturing and Distribution re-engineering and Consulting Group Manager. From
1992 to 1993 Mr.  Nickolaisen  served  as an  Engineering  Manager  for  General
Electric.  From 1983 to 1992 Mr. Nickolaisen served as a commissioned officer in
the U.S. Navy.

     Von D.  Orgill,  49,  has been  Executive  Vice  President  -  Professional
Services Group of the Company since October 1997  responsible  for all corporate
and government sales, consulting and training in the United States. In 1992, Mr.
Orgill  joined  Covey  as a  Senior  Consultant.  He  also  served  as  Managing
Consultant of the Eastern  Region,  Senior Vice President of the Client Services
Group and Vice President of the Organizational  Consulting and Assessment Group.
Prior to joining the Company, Mr. Orgill was employed by IBM and Arthur Andersen
& Co.

     John L. Theler,  51, has been Executive Vice President and Chief  Financial
Officer of the Company  since  January  1997  responsible  for Finance and Human
Resources.  From  1992 to  1996,  Mr.  Theler  was  employed  by  Rubbermaid,  a
multinational  company that markets and manufactures plastic and rubber consumer
products,  initially  as Vice  President of Finance and  Controller  of the Home
Products  Division and later as Vice  President and Corporate  Controller.  From
1971 to 1992,  Mr.  Theler was  employed  by  General  Electric  in  progressive
financial   assignments,   including  Chief  Financial   Officer  for  CAMCO,  a
publicly-traded  major appliance  manufacturing  and  distribution  operation of
General Electric located in Canada.

     D. Gordon Wilson, 46, has been Executive Vice President - Consumer Sales of
the Company since March 1996  responsible for retail store  operations,  catalog
sales operations and contract and wholesale  product sales. Mr. Wilson served as
a Senior  Vice  President  of the  Company  responsible  for the  Retail  Stores
Division and the  Marketing  Division  since  January 1995 and  September  1995,
respectively. Mr. Wilson held various buying and merchandising positions at Fred
Meyer,  Inc. from 1983 to 1989.  From 1989 to 1994, he was Group Vice  President
and General Merchandise Manager of the Home Division and of the Apparel Division
of Fred Meyer, Inc.




<PAGE> 7





                            EXECUTIVE COMPENSATION

     The  compensation  of the Company's  Chief  Executive  Officer and the four
other most highly paid executive officers during the year ended August 31, 1998,
is shown on the  following  pages in three tables and discussed in a report from
the Compensation Committee of the Board of Directors.

Summary Compensation Table
<TABLE>

<CAPTION>
                                                                                   Long Term Compensation
                                      Annual Compensation                                  Awards
                             --------------------------------------              ---------------------------
                                                                              Restricted
                             Fiscal                           Other Annual       Stock       Options/    All Other
       Name and Position       Year    Salary       Bonus   Compensation(1)  Awards($)(2)   SARs(#)(3) Compensation(4)
- ---------------------------  -------------------------------------------------------------- ---------- --------------
<S>                            <C>     <C>         <C>             <C>           <C>         <C>          <C>   
Hyrum W. Smith                 1998    $281,238    $175,560        ---           ---         ---          $5,445
  Chairman of the Board        1997     263,738     350,000        ---        180,000        ---           4,750
                               1996     263,738     300,000        ---        207,000       60,000         3,800

Jon H. Rowberry                1998     270,832     163,098        ---           ---        70,000         5,156
  President and Chief          1997     211,456     350,000        ---         90,000       80,000         5,100
Executive Officer              1996     150,000     150,000      49,371        92,000       90,000          ---

Stephen M. R. Covey            1998     195,769     216,375        ---           ---         ---           4,754
  Executive Vice President     1997     235,000     233,609        ---           ---         ---           4,800
                               1996     220,962     198,250        ---           ---         ---           4,800

Robert J. Guindon              1998     173,846     166,185        ---           ---         ---           2,986
  Executive Vice President     1997     200,000     164,099        ---           ---         ---           4,800
                               1996     147,077     231,205        ---           ---         ---           4,800

Kevin R. Cope                  1998     138,077     149,118        ---           ---         ---           3,162
  Executive Vice President     1997     150,000     149,204        ---           ---         ---           4,800
                               1996     155,769     208,401        ---           ---         ---           4,800
- ----------------------
</TABLE>

(1) Includes perquisites in those instances where such amounts exceed the lesser
of  $50,000  or 10% of salary  and  bonus.  The  amount  shown for Mr.  Rowberry
includes  $40,000 for  reimbursement  of moving  expenses. 

(2) Restricted  stock awards vest in full four years from the date of grant.  No
vesting occurs prior to four years from grant.  Holders of restricted shares are
entitled to receipt of any dividends  paid. The number of shares granted to each
of the  persons  named  in the  foregoing  table  and the  value  of  restricted
shareholdings at the end of the fiscal year is as follows:
<TABLE>
<CAPTION>

                                        Number                       Value on
         Name                          of Shares                  August 31, 1997
                                  ------------------            -------------------

<S>                                    <C>                           <C>     
         Hyrum Smith....................25,110                       $470,812

         Jon H. Rowberry................ 9,000                        168,750
</TABLE>

(3)  Amounts  shown  reflect  options  granted to the named  executive  officers
pursuant to the Franklin Covey 1992 Stock Incentive Plan (the "Incentive Plan").
During  the year ended  August 31,  1998,  the  Company  did not grant any stock
appreciation rights. 

(4) Amounts shown reflect  contributions  made by the Company for the benefit of
the named  executive  officers  under the Franklin  Covey 401(k) Profit  Sharing
Plan.



<PAGE> 8


Option/SAR Grants in Last Fiscal Year

     The following table sets forth  individual  grants of stock options made by
the Company during the year ended August 31, 1998 to the five individuals  named
in the preceding Summary  Compensation  Table.  During the year ended August 31,
1998, the Company did not grant any stock  appreciation  rights to the executive
officers named below.

<TABLE>
<CAPTION>

                                    Percent of     Exercise    Expiration      Potential Realizable Value at
            Name         Options       Total        or Base        Date        Assumed Annual Rates of Stock
                         Granted      Options        Price                     Price Appreciation for Option
                                    Granted to                                       Term (in dollars)
                                   Employees in                              --------------------------------
                                    Fiscal Year                                 5%               10%
- ----------------------  ---------- --------------  ---------- -------------  ---------------  ---------------
<S>                       <C>         <C>          <C>         <C>              <C>             <C>
Hyrum W. Smith.........    ---         ---           ---          ---             ---              ---
Jon H. Rowberry........   70,000      16.1%        $20.44      8/19/2008        $899,677        $2,280,013
Stephen M. R. Covey....    ---         ---           ---          ---             ---              ---
Robert Guindon.........    ---         ---           ---          ---             ---              ---
Kevin Cope.............    ---         ---           ---          ---             ---              ---

</TABLE>

AGGREGATE  OPTION/SAR  EXERCISES IN LAST FISCAL YEAR AND FISCAL YEAR  OPTION/SAR
VALUES

     The  following  table  sets  forth the  number  of  shares of Common  Stock
acquired  during the year ended  August 31,  1998,  upon the  exercise  of stock
options, the value realized upon such exercise,  the number of unexercised stock
options held on August 31, 1998, and the aggregate value of such options held by
the five  individuals  named  in the  Summary  Compensation  Table.  This  table
reflects  options  to  acquire  shares  of  Common  Stock  granted  to the named
individuals by the Company and by certain affiliates of the Company.  During the
year ended  August 31,  1998,  the Company did not grant any stock  appreciation
rights to any of the executive officers named below.
<TABLE>
<CAPTION>

                                                              Number of Unexercised        Value of Unexercised
                                                              Options on August 31,      In-the-Money Options on
                                                                      1998                  August 31, 1998(2)
                                                            -------------------------- -----------------------------
            Name                Number of
                                  Shares         Value
                                 Acquired     Realized on   Exercisable Unexercisable   Exercisable    Unexercisable
                                on Exercise   Exercise(1)
- ------------------------------  -----------  -------------  ----------- -------------- --------------  -------------
<S>                                 <C>           <C>       <C>           <C>            <C>             <C>    
Hyrum W. Smith...............       ---           ---       90,000         30,000        $ 7,500         $ 7,500
Jon H. Rowberry..............       ---           ---       65,000        175,000         20,000          50,000
Stephen M. R. Covey..........       ---           ---         ---           ---             ---             ---
Robert Guindon...............       ---           ---         ---           ---             ---             ---
Kevin Cope...................       ---           ---         ---           ---             ---             ---
- ----------------------
</TABLE>

(1) Reflects the difference  between the exercise price of the options exercised
and the  market  value of the  Common  Stock on the  date of such  exercise,  as
reported by the New York Stock Exchange. (2) Reflects the difference between the
exercise  price of the  unexercised  options and the market  value of the Common
Stock on August 31, 1998.  The last sale price of the Common Stock on August 31,
1998, as reported by the New York Stock Exchange, was $18.75 per share.



<PAGE> 9


Compensation Committee Report

     The report  was  prepared  by the  Compensation  Committee  of the Board of
Directors (the "Committee"),  which is composed of independent directors who are
not   employees  of  the  Company  or  its   subsidiaries.   The  Committee  has
responsibility  for all compensation  matters for the Company's Chairman and the
Company's President and Chief Executive Officer (the "Key Executives").  It also
had the  responsibility  of  administering  the Incentive  Stock Option  Program
("Incentive Plan"). The Key Executives determine the amount of cash compensation
for executive officers other than the Key Executives.  The Committee  determines
the amount of non-cash  compensation  under the Incentive Plan for all executive
officers, including the Key Executives. The current members of the Committee are
Kay Stepp, who serves as Chairperson,  Dennis Heiner and Steven Wheelwright. The
Committee met seven times during fiscal 1998.  

     EXECUTIVE COMPENSATION  PHILOSOPHY.  The executive compensation program has
enabled  the  Company to  attract,  motivate  and retain  senior  management  by
providing a competitive  total  compensation  opportunity  based on performance.
Competitive base salaries that reflect each individual's level of responsibility
and annual  variable  performance-based  cash  incentive  awards  are  important
elements of the Company's cash compensation  philosophy.  The Committee believes
the executive compensation program strikes an appropriate balance between short-
and long-term  performance  objectives.  

     In 1997, a new  executive  compensation  strategy and structure was created
with assistance from the Board's consultants,  Schuster-Zingheim and Associates.

     The overall executive  compensation  objective is pay for performance.  The
strategy is based on the following principles:  (1) Compensation is aligned with
achieving  the  Company's  strategic  business  plan and is directly  related to
performance  and value  added;  (2)  Compensation  promotes  shared  destiny and
teamwork;  (3) Compensation attracts and retains qualified  executives;  (4) The
greater  the  amount of direct  influence  on  organizational  performance,  the
greater the portion of pay at risk; (5) Stock option issuance  aligns  executive
and shareholder interests in building company value and will be used as a reward
to executives for  increasing  company value.  

     KEY EXECUTIVE  COMPENSATION.  Key Executive Compensation consists of annual
salaries   and   additional   compensation   in  the  form  of   year-end   cash
performance-based  bonuses,  stock  options and  restricted  stock awards as the
Committee in its discretion awards to the Key Executives. The annual salaries of
the Key Executives are set at amounts that are deemed competitive for executives
with comparable  ability and experience,  taking into account existing  salaries
with respect to executives in companies comparable in size and complexity to the
Company. Fiscal year-end cash performance-based  bonuses were awarded to the Key
Executives in fiscal 1998 reflecting the Company's overall performance. 

     CHAIRMAN AND  PRESIDENT AND CHIEF  EXECUTIVE  OFFICER'S  COMPENSATION.  Mr.
Smith's and Mr. Rowberry's  compensation for fiscal 1998 was determined pursuant
to the  principles  described  above.  The Committee  concluded  that the annual
performance  bonus for fiscal 1998 paid to Mr. Smith and Mr. Rowberry fairly and
adequately  compensates  them based on the overall  performance  of the Company.

     INCENTIVE  STOCK OPTION PROGRAM.  The Company  believes it is essential for
all executive  officers to receive  Incentive  Stock Options  ("ISOs") under the
Incentive  Plan,  thereby  aligning the long-term  interests of executives  with
those of  stockholders.  The Company  adopted the Incentive Plan in fiscal 1992,
charging the Committee with responsibility for its administration. During fiscal
1998,  relatively few incentive stock options were granted to the Key Executives
and other executive officers as new criteria for awards have been created. These
ISOs generally  vest over a four-year  period and expire ten (10) years from the
date  of  grant.  If an  executive  officer's  employment  terminates  prior  to
applicable  vesting dates, the officer generally forfeits all ISOs that have not
yet vested.  The  Committee  believes  that the grant of these ISOs to executive
officers is highly  desirable  because it motivates  these  officers to continue
their employment with the Company and creates strong  incentives to maximize the
growth  and  profitability  of the  Company. 

     As of August 31, 1998,  executive  officers held incentive stock options to
purchase an aggregate of 907,873 shares of Common Stock granted under  direction
of the Committee  pursuant to the Incentive Plan since its inception in 1992. Of
those options, 343,750 are exercisable as of August 31, 1998. 

     OTHER  COMPENSATION  PLANS.  The Company has a number of other  broad-based
employee benefit plans in which executive officers participate on the same terms
as other employees  meeting the eligibility  requirements,  subject to any legal
limitations on amounts that may be contributed to or benefits  payable under the
plans. These include (i) the Company's  cafeteria plan administered  pursuant to
Section 125 of the Internal Revenue Code of 1986, as amended (the "Code");  (ii)
the  Company's  401(k)  Plan,  pursuant  to which  the  Company  makes  matching
contributions;  and (iii) the Company's Employee Stock Purchase Plan implemented
and administered pursuant to Section 423 of the Code.

                                    Respectfully submitted,

                                    E. Kay Stepp, Chairperson
                                    Dennis G. Heiner
                                    Steven C. Wheelwright
<PAGE> 10

Performance Graph

     The  following  graph shows a comparison of  cumulative  total  shareholder
return,  calculated  on a dividend  reinvested  basis,  for the prior five years
ended August 31, 1998, for the Common Stock, the S&P 600 SmallCap Index in which
the Company is included and the S&P Small Cap Consumer Industry Index, the index
to which the Company is assigned in the S&P 600 SmallCap Index.  The Company has
been  advised that the S&P  SmallCap  Consumer  Industry  Index  includes  seven
corporations,  many of which, like the Company, are of a diversified nature. The
Company changed its industry index from the S&P 500 Miscellaneous Industry Index
that it has used in prior years to the S&P SmallCap Consumer Industry Index this
year because Standard and Poors eliminated the Miscellaneous  Index in 1997. The
Company  believes  that  the  S&P  SmallCap   Consumer  Industry  Index  is  the
appropriate replacement index.

                                INDEXED RETURNS    
<TABLE>
<CAPTION>
                                   Base                                             
                                 Period                Years Ending
Company / Index                   Aug93    Aug94    Aug95   Aug96   Aug97   Aug98
- ---------------------------------------------------------------------------------
<S>                                <C>     <C>      <C>     <C>     <C>     <C>  
FRANKLIN COVEY CO                  100     137.27   84.09   66.36   90.45   68.18

S&P SMALLCAP 600 INDEX             100     103.56  126.77  143.61  192.59  157.35

"CONSMER(JWRLY,NVL,GFT)-SMALL"     100     107.42   72.90   67.96   91.61   73.57
</TABLE>




<PAGE> 11


                     PRINCIPAL HOLDERS OF VOTING SECURITIES

         The  following  table sets forth  information  as of November 20, 1998,
with respect to the  beneficial  ownership of shares of the Common Stock by each
person  known by the Company to be the  beneficial  owner of more than 5% of the
Common Stock, by each director,  by each executive  officer named in the Summary
Compensation  Table and by all directors  and officers as a group.  Unless noted
otherwise,  each person named has sole voting and investment  power with respect
to the shares  indicated.  The  percentages  set forth below have been  computed
without taking into account treasury shares held by the Company and are based on
21,219,850 shares of Common Stock outstanding as of November 20, 1998:
<TABLE>
<CAPTION>
                                                             Beneficial Ownership as
                                                              of November 20, 1998
                                                           --------------------------
                                                             Number of    Percentage
                                                              Shares       of Class
                                                           -------------- ----------
<S>                                                          <C>            <C>  
Yacktman Capital Management................................  3,401,690      16.0%
   303 West Madison
   Chicago, Illinois  60606
Stephen R. Covey(2)........................................  2,034,776       9.6
  c/o Franklin Covey Co.
  2200 West Parkway Boulevard
  Salt Lake City, Utah 84119-2331
Dennis R. Webb(1)(2).......................................  1,477,712       7.0
   c/o Franklin Covey Co.
   2200 West Parkway Boulevard
   Salt Lake City, Utah 84119-2331
Hyrum W. Smith(1)(2)(3)....................................    538,698       2.5
   c/o Franklin Covey Co.
   2200 West Parkway Boulevard
   Salt Lake City, Utah 84119-2331
Stephen M. R. Covey........................................    309,278       1.5
Robert J. Guindon..........................................    127,364         *
Kevin R. Cope..............................................    125,995         *
Robert F. Bennett(4).......................................    121,547         *
Jon H. Rowberry(3).........................................    107,500         *
Robert H. Daines(5)........................................     13,555         *
Thomas H. Lenagh...........................................      1,000         *
Beverly B. Campbell........................................        300         *
E. J. "Jake" Garn..........................................       ---          *
Dennis G. Heiner...........................................       ---          *
Joel C. Peterson...........................................       ---          *
Kay E. Stepp...............................................       ---          *
Steven C. Wheelwright......................................       ---          *
Robert A. Whitman..........................................       ---          *
All directors and executive officers
   as a group (21 persons)(1)(2)(3)........................  3,679,056     16.9%
- ----------------------
</TABLE>

* Less than 1%.

(1)  The share amounts  indicated as  beneficially  owned are subject to options
     granted to other  directors,  officers and key  employees of the Company by
     the following  persons in the  following  amounts:  Hyrum W. Smith,  67,350
     shares, and Dennis R. Webb, 19,500 shares.
(2)  The share amounts indicated for Hyrum W. Smith are owned of record by Hyrum
     W. Smith as trustee  of The Hyrum W.  Smith  Trust with  respect to 124,048
     shares; those indicated for Dennis R. Webb, by Dennis R. Webb as trustee of
     The  Lighthouse  Foundation  with  respect  to  82,500  shares;  and  those
     indicated  for  Stephen  R.  Covey by  Stephen  R.  Covey as Trustee of the
     Gathering For Zion Foundation with respect to 485,000 shares and for SRSMC,
     LLC with respect to 40,000 shares.  Messrs.  Smith,  Webb and Covey are the
     respective  trustees of those trusts and foundations,  having sole power to
     vote  and  dispose  of  all  shares  held  by  the  respective  trusts  and
     foundations, and may be deemed to have beneficial ownership of such shares.
(3)  The share amounts  indicated  include shares  subject to options  currently
     exercisable held by the following persons in the following  amounts:  Hyrum
     W.  Smith,  105,000  shares;  Jon H.  Rowberry,  107,500  shares;  and  all
     executive officers and directors as a group, 493,708 shares.
(4)  The share  amounts  indicated  for Robert F. Bennett  include  3,810 shares
     owned by Mr. Bennett's two daughters sharing the same household.  All other
     shares are owned of record by The Robert F. Bennett Asset Management Trust.
(5)  The share  amounts  indicated  for Robert H.  Daines  include  5,000 shares
     owned by  Tahoe  Investments, LLC, a  Utah  limited  liability  company, of
     which Mr. Daines is a member.

Section 16(a) Beneficial Ownership Reporting Compliance

     Section  16(a) of the  Securities  Exchange  Act of 1934,  as amended  (the
"Exchange Act"),  requires the Company's directors and executive  officers,  and
persons who own more than 10% of the Common Stock,  to file with the  Securities
Exchange Commission (the "Commission")  initial reports of ownership and reports
of  changes in  ownership  of the Common  Stock and other  securities  which are
derivative of the Common  Stock.  Executive  officers,  directors and holders of
<PAGE> 12
more than 10% of the Common  Stock are  required by  Commission  regulations  to
furnish the  Company  with copies of all such  reports  they file.  Based upon a
review of the copies of such  forms  received  by the  Company  and  information
furnished by the persons named below, the Company believes that all reports were
filed on a timely basis.


                CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     Pursuant to the Company's  previously  announced  plans to  repurchase  its
outstanding  Common  Stock  from time to time,  on April 1,  1998,  the  Company
purchased 500,000 shares of its Common Stock from Hyrum W. Smith, an officer and
director,  for $12 million, or $24 per share. The closing price reported by NYSE
on April 1, 1998, was $24.875 per share.

     On May 27, 1998,  June 11, 1998,  and July 6, 1998,  the Company  purchased
50,000,  44,000 and 100,000  shares,  respectively,  from Robert F.  Bennett,  a
director.  The shares were  purchased for an aggregate of $3.7 million or $19.08
per share.  The closing prices  reported by NYSE on May 27, 1998,  June 11, 1998
and July 6, 1998 were $19.9325, $18.875 and $19.25 per share, respectively.

     On October 13, 1998,  the Company  purchased  130,000  shares from Val John
Christensen,  an Executive Vice President,  Secretary and General Counsel of the
Company for an aggregate of $2.3 million or $17.625 per share. The closing price
reported by NYSE on October 13, 1998, was $17.75 per share.

     In connection with the Merger with Covey,  Dr. Covey, who is co-chairman of
the Board of  Directors,  entered  into a Speaker  Services  Agreement  with the
Company  pursuant to which Dr. Covey  receives 80% of the proceeds from personal
speaking  engagements,  which resulted in a payment of $2.4 million to Dr. Covey
for the year ended  August 31, 1998.  Also in  connection  with the Merger,  the
Company entered 12-year leases expiring in 2009 on two office buildings  located
in Provo,  Utah  where  the  operations  of Covey  formerly  conducted  by Covey
continued to be located. The buildings are leased from entities in which Stephen
R.  Covey,  Stephen  M. R.  Covey  and Kevin  Cope,  executive  officers  and/or
directors of the Company have a 35%,  11% and 4% interest,  respectively,  at an
aggregate  monthly  rental of $148,303.  Lease  rentals paid to such entities in
fiscal  1998 were  $1,779,636.  The  Company  believes  the terms of the leases,
including the lease rentals, are at least as favorable as could be obtained from
unrelated third parties.

     Each transaction  described above was entered into pursuant to arm's length
negotiations  with  the  party  involved  and  were  approved  by  disinterested
majorities of the Board of Directors or the Compensation Committee of the Board.


                            SELECTION OF AUDITOR

     The Audit  Committee of the Board of  Directors  has  recommended,  and the
Board of Directors has selected,  the firm of Arthur  Andersen LLP,  Independent
Certified Public Accountants,  to audit the financial  statements of the Company
for the year ending August 31, 1999, subject to ratification by the shareholders
of  the  Company.   The  Board  of  Directors   anticipates  that  one  or  more
representatives  of Arthur  Andersen  will be present at the Annual  Meeting and
will have an  opportunity  to make a  statement  if they so  desire  and will be
available to respond to appropriate questions.


                               OTHER MATTERS

     As of the date of this Proxy Statement,  the Board of Directors knows of no
other matters to be presented for action at the meeting. However, if any further
business should  properly come before the meeting,  the persons named as proxies
in the  accompanying  form will vote on such business in  accordance  with their
best judgment.


                          PROPOSALS OF SHAREHOLDERS

     Proposals  which  shareholders  intend to present at the annual  meeting of
shareholders  to be  held  in  calendar  2000  must  be  received  by  Val  John
Christensen,  Executive  Vice  President,  Secretary and General  Counsel of the
Company, at the Company's  executive offices (2200 West Parkway Boulevard,  Salt
Lake City, Utah 84119-2331) no later than August 15, 1999.


                           ADDITIONAL INFORMATION

     The Company will provide  without charge to any person from whom a Proxy is
solicited by the Board of Directors,  upon the written request of such person, a
copy of the Company's  1998 Annual Report on Form 10-K,  including the financial
statements and schedules thereto (as well as exhibits  thereto,  if specifically
requested),  required to be filed with the Securities  and Exchange  Commission.
Written requests for such information  should be directed to Franklin Covey Co.,
Investor Relations Department, 2200 West Parkway Boulevard, Salt Lake City, Utah
84119-2331, Attn: Mr. Richard Putnam.




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