FRANKLIN COVEY CO
10-K, 1998-11-25
BLANKBOOKS, LOOSELEAF BINDERS & BOOKBINDG & RELATD WORK
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- ------------------------------------------------------------------------------
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-K

[X] ANNUAL REPORT  PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
    EXCHANGE ACT OF 1934 FOR THE FISCAL YEAR ENDED AUGUST 31, 1998

[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
    ACT OF 1934 FOR THE TRANSITION PERIOD FROM ______________ TO _______________

                               FRANKLIN COVEY CO. 
- --------------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)

         Utah                      001-11107                 87-0401551
- --------------------------   ----------------------     ----------------------
(State or other jurisdiction  (Commission File No.)         (IRS Employer
   of incorporation)                                       Identification No.)
                           2200 West Parkway Boulevard
                         Salt Lake City, Utah 84119-2331
       ------------------------------------------------------------------
          (Address of principal executive offices, including zip code)

          Registrant's telephone number, including area code:  (801) 817-1776

          Securities registered pursuant to Section 12(b) of the Act:

                                            Name of Each Exchange on Which
          Title of Each Class                         Registered
- --------------------------------------   ---------------------------------------
      Common Stock, $.05 Par Value             New York Stock Exchange


[ ]       Securities registered pursuant to Section 12(g) of the Act:   None

     Indicate  by check mark  whether the  Registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
Registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days. YES [X] NO [ ]

     Indicate by check mark if disclosure of delinquent  filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to the
best of Registrant's  knowledge,  in definitive proxy or information  statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [X]

     The aggregate  market value of the Common Stock held by  non-affiliates  of
the  Registrant  on November 1, 1998,  based upon the closing  sale price of the
Common Stock of $19.75 per share on that date, was  approximately  $419,907,554.
Shares of the Common  Stock held by each officer and director and by each person
who may be deemed to be an affiliate of the Registrant have been excluded.

     As of November 1, 1998,  the  Registrant  had  21,261,142  shares of Common
Stock outstanding.

                     DOCUMENTS  INCORPORATED BY REFERENCE  

     Parts of the following  documents are  incorporated  by reference in Parts,
II,  III  and  IV  of  this  Form  10-K:  (1)  Registrant's   Annual  Report  to
Shareholders,  for the fiscal year ended  August 31, 1998 (Parts II and IV), and
(2) Proxy Statement for  Registrant's  Annual Meeting of  Shareholders  which is
scheduled     to    be    held    on    January    8,    1999    (Part     III).








<PAGE>



                                               INDEX TO FORM 10-K
<TABLE>
<CAPTION>

                                                                                                     Page

<S>                                                                                                    <C>
PART I     .............................................................................................1

Item 1.    BUSINESS.....................................................................................1
           General......................................................................................1
           Franklin Covey Products......................................................................2
                  Planners .............................................................................2
                  Binders  .............................................................................2
                  Software .............................................................................3
                  Personal Development Products.........................................................3
           Training, Facilitation and Consulting Services...............................................3
                  Workshops.............................................................................4
                  Personal Coaching.....................................................................5
           Sales and Marketing..........................................................................5
                  Products .............................................................................5
                           Catalog  ....................................................................5
                           Retail Stores................................................................5
                           Direct Product...............................................................6
                  Training Sales........................................................................6
                  Printing Services.....................................................................7
           Strategic Distribution Alliances.............................................................7
           International Operations.....................................................................7
           Clients......................................................................................8
           Competition..................................................................................8
                  Training .............................................................................8
                  Consulting............................................................................8
                  Products .............................................................................8
           Manufacturing................................................................................8
           Trademarks, Copyrights and Intellectual Property.............................................9
           Employees...................................................................................10

Item 2.    PROPERTIES..................................................................................10

Item 3.    LEGAL PROCEEDINGS...........................................................................10

Item 4.    SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.........................................10

PART II   .............................................................................................11

Item 5.    MARKET FOR THE REGISTRANT'S COMMON STOCK AND RELATED SHAREHOLDER MATTERS....................11

Item 6.    SELECTED FINANCIAL DATA.....................................................................11

Item 7.    MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.......11

Item 8.    FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.................................................11

Item 9.    CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE........11

PART III   ............................................................................................12

Item 10.   DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT..........................................12

Item 11.   EXECUTIVE COMPENSATION......................................................................12

Item 12.   SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT..............................12

Item 13.   CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS..............................................12

PART IV    ............................................................................................13

Item 14.   EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K.............................13
           (a)    Documents Filed......................................................................13
                  1.       Financial Statements........................................................13
                  2.       Exhibit List................................................................14
           (b)    Reports on Form 8-K..................................................................15
           (c)    Exhibits.............................................................................15
           (d)    Financial Statement Schedule.........................................................15

SIGNATURES.............................................................................................16
</TABLE>



<PAGE> 1






                                     PART I


Item 1.  BUSINESS

GENERAL

     Franklin Covey Co. (the "Company" or "Franklin  Covey") is an international
professional  services and leadership  development  firm dedicated to increasing
the  effectiveness of individuals and  organizations.  To achieve that goal, the
Company  provides  consulting  services,  seminars  and  workshops,  educational
materials,  publications  and  products  designed  to  empower  individuals  and
organizations  to become more effective.  The offerings  include a comprehensive
time and life management system that enables  individuals to better manage their
time by identifying  goals and prioritizing the tasks necessary to achieve them.
The Company also provides training, consulting services and products designed to
improve  written and oral business  communication  skills.  Franklin  Covey also
offers book and commercial  printing services.  To facilitate  implementation of
the principles it teaches, the Company produces and markets its primary product,
the Franklin Planner(R).

     The basic  Franklin  Planner  consists of a  paper-based,  two-page per day
Franklin Covey planning system combined with a seven-ring  binder,  a variety of
planning  aids,  weekly,  monthly and annual  calendars and personal  management
sections.  The  Franklin  Planner can also be  purchased  in one-page per day or
two-page per week versions.  The Company  offers  various forms and  accessories
that allow users to expand and customize their Franklin Planner.  Franklin Covey
markets the Franklin Planner and accessory  products  directly to organizations,
and through its sales catalog and retail  stores.  At August 31, 1998,  Franklin
Covey had 120 domestic  retail  stores  located in 36 states and the District of
Columbia. A significant percentage of the users of the Franklin Planner continue
to purchase a renewal planner each year, creating substantial recurring sales.

     The principles taught in the Company's curriculum have also been published,
in many cases,  in book and audio tape form.  Books sold by the Company  include
THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE,  PRINCIPLE-CENTERED  LEADERSHIP,  FIRST
THINGS FIRST, and THE 7 HABITS OF HIGHLY EFFECTIVE  FAMILIES,  all by Stephen R.
Covey,  THE 10 NATURAL LAWS OF TIME AND LIFE  MANAGEMENT by Hyrum W. Smith,  THE
POWER  PRINCIPLE by Blaine Lee and THE 7 HABITS OF HIGHLY  EFFECTIVE  TEENS,  by
Sean  Covey.  These  books,  as well as  audio  tape  versions  of many of these
products,  are sold  through  general  retail  channels,  as well as through the
Company's own catalog and retail stores.

     Product  sales,  consisting  primarily of the Franklin  Planner and related
products,  accounted  for 62.9% of the  Company's  sales  during  the year ended
August 31, 1998.

     Franklin Covey provides its effectiveness  training  materials to business,
industry,  educational  institutions,  communities and individuals.  The Company
sells its  services to the  organizational  market  through its own direct sales
force.  The Company  delivers its training  services to  organizations in one of
three ways:

1.   Franklin Covey consultants  provide on-site  consulting or training classes
     for organizations.  In these situations,  the Franklin Covey consultant can
     tailor the curriculum to the client's specific business and objectives.

2.   The  Company  also  conducts  public  seminars  in  more  than  200  cities
     throughout the United States,  where organizations can send their employees
     in smaller numbers. These public seminars are also marketed directly to the
     public through the Company's catalog, retail stores, and by direct mail. 

3.   The  Company's  programs are also  designed to be  facilitated  by licensed
     professional  trainers  and  managers  in  client  organizations,  reducing
     dependence  on  the  Company's   professional   presenters,   and  creating
     continuing  revenue as participant  materials are purchased for trainees by
     these facilitators.

     In fiscal  1998,  the Company  provided  products and services to 80 of the
Fortune 100 and more than 75% of the Fortune 500. The Company also  provides its
products  and services to a number of U.S.  and foreign  governmental  agencies,
including the U.S. Department of Defense,  as well as educational  institutions.
The Company also markets its services and products  internationally  outside the
United  States  and  Canada  (in  34  countries)  through  Company-owned  direct
operations and/or licensed operations.
<PAGE> 2

     Professional services, including training presented by client facilitators,
accounted  for 32.0% of the  Company's  sales,  representing  more than  750,000
individuals trained, during the year ended August 31, 1998.

     In December 1995,  the Company  acquired the assets of  Productivity  Plus,
Inc. ("Productivity Plus"), a time management company headquartered in Chandler,
Arizona.  Productively Plus offers a paper-based,  refillable  planner/organizer
and accessories principally to customers in branches of the U.S. military.

     Effective  October 1, 1996,  the Company  acquired  the assets of TrueNorth
Corporation ("Personal Coaching"), a training company headquartered in Salt Lake
City, Utah. Personal Coaching provides post-instruction personalized coaching to
corporations  and  individuals  to augment  the  effectiveness  and  duration of
quality training curricula.

     Effective  March 4,  1997,  the  Company  acquired  the  assets of  Premier
Agendas, Inc., and Premier School Agendas, Ltd. (collectively,  "Premier"),  the
leading   provider  of  academic  and  personal   planners  for  students   from
kindergarten to college  throughout the United States and Canada.  Premier has a
user base of approximately twelve million students.

     Effective June 2, 1997, Covey Leadership Center,  Inc. ("Covey") was merged
with and into the Company (the "Merger") and the name of the Company was changed
to Franklin Covey Co. Management  believes that the Merger positions the Company
as a leading provider of products and training services designed to increase the
effectiveness of individuals and  organizations.  The Merger broadened the range
of  products  and  services  offered to  include  Covey's  top-rated  leadership
programs,  "The 7 Habits of Highly Effective People(R)" and  "Principle-Centered
Leadership(R),"  increased  the  Company's  capacity  to develop  and market new
programs and products and created the potential for significant efficiencies and
synergies as distribution and production facilities were combined.

     Unless the context requires  otherwise,  all references to the "Company" or
to "Franklin Covey" herein refer to Franklin Covey Co. and each of its operating
divisions  and  subsidiaries.  The  Company's  principal  executive  offices are
located at 2200 West Parkway Boulevard,  Salt Lake City, Utah 84119-2331 and its
telephone number is (801) 817-1776.

FRANKLIN COVEY PRODUCTS

     Based upon its  belief  that  organizational  and  individual  productivity
require  effective time  management,  the Franklin Planner has been developed as
the  basic  tool for  implementing  the  principles  of  Franklin  Covey's  time
management system. The Franklin Planner consists of a paper-based Franklin Covey
planning system,  a binder in which to carry it, various planning aids,  weekly,
monthly and annual calendars as well as personal management  sections.  Franklin
Covey  offers a broad  line of  renewal  planners,  forms  and  binders  for the
Franklin  Planner,  which are available in various sizes and styles.  During the
fiscal year ended August 31, 1998,  product sales,  consisting  primarily of the
Franklin Planner and related products,  amounted to $343.8 million and accounted
for 62.9% of Franklin Covey's sales during the period.

     PLANNERS.  Planners,  forms, tabs, and retail kits generated more than $137
million in total sales during  fiscal 1998.  Planner  renewals are available for
the  Franklin  Planner in five sizes and various  styles and consist of daily or
weekly formats,  appointment  schedules,  task lists,  monthly calendars,  daily
expense records,  daily record of events,  and personal  management pages for an
entire year.  Annual Renewal Planners range in price from $18.00 to $37.00.  The
Master  Pack,  which  includes  personal  management  tabs, a guide to using the
planner, a pagefinder and weekly compass cards completes a Franklin Planner. The
Master Pack price ranges from $6.00 to $7.00.

     BINDERS.   Franklin  Covey  offers  binders  and  accessories  (briefcases,
portfolios,  wallets/purses,  leather  care  products,  etc.)  in a  variety  of
materials,  styles and Franklin  Planner  sizes.  These  materials  include high
quality  leathers,  fabrics,  synthetics  and  vinyls in a variety  of color and
design options.  Binder styles include zipper closures,  snap closures, and open
formats with pocket  configurations to accommodate credit cards, business cards,
<PAGE> 3


checkbooks and writing instruments.  Category products pricing ranges from $3.00
to $300.00.

     SOFTWARE.  The  Company  also  offers  its  ASCEND(R)  program,  a complete
Personal Information  Management ("PIM") system which can be used in conjunction
with the  paper-based  Franklin  Planner or used as a  stand-alone  PIM  system.
ASCEND  permits  users to generate and print data on Franklin  Covey paper which
can be inserted directly into the Franklin Planner.  The ASCEND program operates
in both the  Windows(R)  and  Macintosh(R)  environments.  Franklin Covey offers
ASCEND at a retail  price of  $99.95  which  includes  all  necessary  software,
related  tutorials and reference  manuals.  Franklin Covey offers ASCEND through
nationwide retail software stores,  in its own retail stores and catalog,  and a
specially-designed  "home user"  version  through  Sam's Club and Price  Costco.
Franklin  Covey is also an OEM provider of the  PalmPilotTM  which  includes the
ASCEND software.  The PalmPilot is a handheld  electronic device manufactured by
3Com(R).  The PalmPilot has become another  successful  planning tool offered by
the Company  through its catalog and retail  store  operations.  The Company has
introduced products that can add paper-based  planning to the electronic planner
as well as binders and carrying cases specific to the PalmPilot.

     PERSONAL  DEVELOPMENT  PRODUCTS.  To  supplement  its  principal  products,
Franklin Covey offers a number of accessories  and related  products,  including
books,  video tapes and audio cassettes focused on time management,  leadership,
personal  improvement  and other  topics.  The Company also markets a variety of
content-based  personal  development  products.  These  products  include books,
PrioritiesTM  magazine,  audio learning  systems such as multi-tape and workbook
sets,  CD-ROM  software  products,  calendars,  posters and other specialty name
brand  items.  The Company has also  identified  the home and family  market for
development of principle-centered  personal development products. Franklin Covey
published and launched Dr. Covey's latest book, THE 7 HABITS OF HIGHLY EFFECTIVE
FAMILIES,  in  October  1997.  The  Company  offers  numerous  accessory  forms,
including check registers,  spread sheets, stationery,  mileage logs, maps, menu
planners,  shopping lists and other information  management and project planning
forms. The Company's accessory products and forms are generally available in the
Franklin Planner sizes.

TRAINING, FACILITATION AND CONSULTING SERVICES

     Franklin  Covey's  training,   facilitation  and  consulting  services  are
marketed  and  delivered  in the  United  States by the  Company's  Professional
Services  Group,  which  consists of  talented  consultants  selected  through a
competitive and demanding process and highly qualified sales professionals.

     Franklin  Covey  currently  employs  144  training   consultants  in  major
metropolitan   areas  of  the  United  States  and  an  additional  39  training
consultants outside of the United States. Training consultants are selected from
a large number of  experienced  applicants.  These  consultants  generally  have
several  years  of  training   and/or   consulting   experience   and  excellent
presentation  skills.  Once  selected,  the training  consultant  goes through a
rigorous training program including  multiple live  presentations.  The training
program  ultimately  results in the Company's  certification  of the consultant.
Franklin Covey believes that the caliber of its training  consultants has helped
build  its  reputation  of  providing  high  quality  seminars.   The  Company's
Professional  Services  Group  can also  help  organizational  clients  diagnose
inefficiencies  in  their  organization  and  design  the core  components  of a
client's organizational  solutions.  The efforts of the consultants are enhanced
by several proprietary  consulting tools the Company has designed for their use:
Organizational Health  Assessment(TM)  ("OHA"), used to assess client needs; the
Organizational   Effectiveness   Cycle(TM)   ("OE-Cycle(TM)"),    utilized   for
organizational    diagnosis   and   re-design;    and   the   Principle-Centered
Organizational Change Process(TM) ("PCOC  Process(TM)"),  a rigorous methodology
for organizational change management.

     Franklin Covey's Professional Services Group is organized in sales teams in
order to assure  that both the  consultant  and the  client  sales  professional
participate  in the  development  of new business and the  assessment  of client
needs.  Consultants  are then  entrusted  with the actual  delivery  of content,
seminars, processes and other solutions. Consultants follow up continuously with
client  service  teams,  working with them to develop  lasting client impact and
ongoing business opportunities.
<PAGE> 4



     WORKSHOPS.  Franklin Covey offers a range of workshops  designed to empower
organizations  and  individuals  to  effect  principle-centered  leadership  and
change. The Company's  workshops are oriented to address each of the four levels
of leadership needs: personal, interpersonal,  managerial and organizational. In
addition,  the Company  believes  each of its  workshops  provides an  impactful
experience and frequently  generates  additional  business.  During fiscal 1998,
more than 750,000 individuals were trained using the Company's curriculum in its
single and multiple-day workshops and seminars.

     Franklin  Covey's  workshops  include its three-day 7 Habits workshop based
upon the material  presented in THE 7 HABITS OF HIGHLY EFFECTIVE  PEOPLE.  The 7
HABITS workshop  provides the foundation for continued client  relationships and
generates  more  business as the  Company's  content and  application  tools are
delivered   deeper   into   the   organization.    Additionally,   a   three-day
PRINCIPLE-CENTERED LEADERSHIP course is offered, which focuses on the managerial
aspects of client needs.

     FRANKLIN COVEY LEADERSHIP  WEEK,  which  management  believes is one of the
premier leadership programs in the United States, consists of a five-day session
focused on materials from Franklin  Covey's 7 HABITS OF HIGHLY  EFFECTIVE PEOPLE
and  PRINCIPLE-CENTERED  LEADERSHIP  courses.  FRANKLIN COVEY LEADERSHIP WEEK is
reserved  for  executive  level  management.  As a part  of the  week's  agenda,
executive  participants  design  strategies for long-term  implementation of the
Company's principles and content within their organizations.

     Franklin  Covey's  single-day  TIMEQUEST  seminar  and FIRST  THINGS  FIRST
workshop are designed to complement  other Company  curricula and compete in the
time management  industry.  These time management  seminars are conducted by the
Company's  training  consultants for employees of clients and in public seminars
throughout the United States and in many foreign countries.  Public seminars and
workshops  utilizing the FIRST THINGS FIRST curriculum are also conducted in the
United States by SkillPath, Inc. ("SkillPath"),  a national provider of training
seminars and workshops,  under a license  arrangement between Franklin Covey and
SkillPath.  These  courses are conducted  using the  materials  presented in the
books  titled THE 10 NATURAL LAWS OF TIME AND LIFE  MANAGEMENT  and FIRST THINGS
FIRST.  In October  1998,  the Company  launched a new time  management  seminar
titled  "WHAT  MATTERS  MOST(R)."  This new seminar  includes  content from both
pre-existing time management seminars and has added new material to create a new
and improved time  management  curriculum.  Though there are still many licensed
trainers for TIMEQUEST and FIRST THINGS FIRST,  the Company  intends for the new
WHAT  MATTERS MOST seminar to replace the other time  management  seminars.  The
Company  offers a number of other  single-day  seminars and workshops  including
PRESENTATION ADVANTAGE(TM), a seminar helping individuals and organizations make
more effective  business  presentations;  WRITING  ADVANTAGE(R),  a seminar that
teaches  better  business  writing  and  communication   skills;   PLANNING  FOR
RESULTS(TM);  BUILDING TRUST(TM); and POWER OF UNDERSTANDING(TM).  The Company's
training  consultants  conduct  these  seminars and  workshops  for employees of
institutional clients and public seminar participants.

     In addition to providing  consultants and  presenters,  Franklin Covey also
trains and certifies  client  facilitators to teach selected  Company  workshops
within the client's  organization.  Franklin Covey  believes  client-facilitated
training is important to its  fundamental  strategy to create  recurring  client
revenue  streams.  After  having  been  certified,   clients  purchase  manuals,
profiles, planners and other products to conduct training workshops within their
organization,  generally without the Company  repeating the sales process.  This
creates an annuity-type business,  providing recurring revenue,  especially when
combined with the fact that curriculum content in one course leads the client to
additional  participation in other Company courses.  Since 1988,  Franklin Covey
has trained  more than  19,000  client  facilitators.  Client  facilitators  are
certified  only after  graduating  from one of  Franklin  Covey's  certification
workshops and completing post-course certification requirements.

     Franklin Covey regularly  sponsors public seminars in cities throughout the
United  States and in several  foreign  countries.  The frequency of seminars in
each city or country depends on the concentration of Franklin Covey clients, the
level of promotion and resulting demand,  and generally ranges from semi-monthly
to quarterly. Smaller institutional clients often utilize the public seminars to
train their employees.

<PAGE> 5


     In fiscal 1996,  Franklin Covey  introduced  the Franklin Covey  Leadership
Library series of video workshops.  The Franklin Covey  Leadership  Library is a
series of stand-alone  video workshops that can be used in informal  settings as
discussion  starters,  in staff  meetings or as part of an  in-house  leadership
development program.

     PERSONAL COACHING.  Franklin Covey offers post-seminar training in the form
of personal coaching.  The Company employs 41 coaches that interact with clients
on the telephone to help them  implement the training from the seminar they have
taken.  The Company offers  personal  coaching for some of its own curriculum as
well as seminars offered by other training companies.

     Sales of training  services  for the year ended August 31, 1998 were $174.9
million and  accounted  for 32.0% of  Franklin  Covey's  total sales  during the
period.

SALES AND MARKETING

     The following table sets forth,  for the periods  indicated,  the Company's
sales  and  percentage  of total  sales for each of its  principal  distribution
channels:
<TABLE>
<CAPTION>

                                                                    Year Ended August 31,
                                        ------------------------------------------------------------------------------

                                                   1998                       1997                        1996
                                        -------------------------  -------------------------- ------------------------
<S>                                      <C>             <C>        <C>             <C>         <C>           <C>  
Product Sales........................... $343,832        62.9%      $301,687        69.6%       $236,039      71.1%
Training Services.......................  174,927         32.0       107,417         24.8         70,812       21.3
Printing Services.......................   27,853          5.1        24,168          5.6         25,155        7.6
                                        ==============================================================================
     Total Sales........................ $546,612       100.0%      $433,272       100.0%       $332,006     100.0%
                                        ==============================================================================
</TABLE>

     PRODUCTS.  Franklin Covey uses catalogs, retail stores and a direct product
sales force to market its products to organizations and individuals.

          CATALOG.  Franklin Covey  periodically  mails catalogs to its clients,
including a reference catalog, holiday catalog,  catalogs timed to coincide with
planner renewals and catalogs related to special events,  such as store openings
or new product offerings.  Catalogs may be targeted to specific geographic areas
or user groups as appropriate. Catalogs are typically printed in full color with
an attractive selling presentation highlighting product benefits and features.

          Franklin Covey maintains a client service department which clients may
call  toll-free,  24 hours a day,  Monday through  Saturday,  to inquire about a
product or to place an order.  Through Franklin Covey's computerized order entry
system, client representatives have access to client preferences,  prior orders,
billings,  shipments and other  information  on a real-time  basis.  Each of the
Company's more than 375 customer  service  representatives  has the authority to
immediately solve any client service problem.

          Franklin Covey  utilizes a zone picking system for processing  orders.
This  system  enables the Company to respond  rapidly to client  orders.  Client
information  stored  within the order entry  system is also used for  additional
purposes,  including target  marketing of specific  products to existing clients
and site selection for Company  retail stores.  Franklin Covey believes that its
order entry system helps assure client satisfaction  through both rapid delivery
and accurate order shipment.

          RETAIL  STORES.  Beginning in late 1985,  Franklin Covey began opening
retail stores in areas of high client density. The initial stores were generally
located in lower traffic destination locations.  The Company has since adopted a
strategy of locating  retail stores in high-traffic  retail  centers,  primarily
large shopping malls, to serve existing clients and to attract increased numbers
of walk-in  clients.  Franklin Covey believes that higher costs  associated with
locating  retail stores in these centers have been offset by increased  sales in
<PAGE> 6



these  locations.  Franklin Covey's retail stores,  which average  approximately
2,000 square feet, are stocked almost entirely with Franklin Covey products. The
Company's retail stores strategy focuses on providing exceptional client service
at the point of sale that Franklin Covey believes increases client  satisfaction
as well as the frequency and volume of purchases.  At August 31, 1998,  Franklin
Covey had 120 domestic  retail  stores  located in 36 states and the District of
Columbia.

          Franklin  Covey  attracts  existing  clients to its  retail  stores by
informing them of store openings  through direct mail  advertising.  The Company
believes   that  its  retail   stores   encourage   walk-through   traffic   and
impulse-buying  and that store clients are a source of participants for Franklin
Covey's  public  seminars.  The stores have also  provided  the Company  with an
opportunity to assess client reaction to new product offerings.

          Franklin  Covey  believes that its retail stores have a high-end image
consistent with its marketing strategy.  Franklin Covey's products are generally
grouped in sections  supporting  the  different  sizes of the Franklin  Planner.
Products  are   attractively   presented  and  displayed  with  an  emphasis  on
integration  of related  products  and  accessories.  Stores are staffed  with a
manager, an assistant manager and additional sales personnel as needed. Franklin
Covey employees have been trained to use the Franklin Planner,  enabling them to
assist and advise clients in selection and use of the Company's products. During
peak periods,  additional  personnel  are added to promote  prompt and courteous
client service.

          In November 1998, the Company  completed an agreement to sell selected
Franklin  Planners  and binders  through  Office  Depot,  a  mass-market  retail
operation with  approximately  580 stores.  The agreement allows Office Depot to
market and sell selected  Franklin  Planners,  renewal  planners,  master packs,
binders and  accessories  in a four-foot  retail shelf location in their stores.
The Company anticipates that this relationship will allow its products to become
more  readily  available  to its  current  customer  base as well as attract new
customers  to  the  planning  system.   The  Company  believes  that  additional
anticipated  revenues will more than offset the  anticipated  lower margins from
selling product through this channel.

          DIRECT  PRODUCT.  As part of its  strategy to adapt  Franklin  Covey's
services and products to additional  market  segments,  the Company develops and
markets  customized  forms,  pagefinders,  tabs,  binders and sales and training
materials for specific applications such as for use by salespersons, real estate
professionals  and  government  employees.  Franklin  Covey  believes  that  the
Franklin Planner is effective in communicating  uniform marketing plans, product
information and procedures to large numbers of employees,  sales representatives
and distributors.

          In January 1998, the Company  formed an alliance with the  At-A-Glance
group to sell its products  through the  category  contract  stationer  channel.
At-A-Glance  wholesales other products to contract stationer  businesses such as
Boise Cascade,  Office Express and Staples,  which in turn sell office  products
through catalog order entry systems to businesses and organizations. The Company
signed an agreement to have  At-A-Glance  represent a selected  Franklin Planner
product line through this office  products  channel.  The Company  believes that
additional  anticipated  revenues  will more than offset the  anticipated  lower
margins from selling product through this channel.

          Premier  markets  agendas to schools and school  districts in order to
help teachers and students enhance the learning process.  Premier sold more than
12  million  agendas in fiscal  1998  mostly in the  United  States and  Canada.
Premier has a direct sales force of 115 sales professionals.  An agenda consists
of a  wire-bound  notebook  with dated pages to help the  student  keep track of
assignments and due dates. Most agendas are customized to include the individual
school's rules, regulations, administrators and scheduled events.

          Productivity  Plus  markets The  Ultimate  Organizer(TM),  an undated,
paper-based  planner,  together with annual renewal  calendars and  accessories.
Approximately  85% of Ultimate  Organizer sales are to customers within branches
of the U.S. military.

     TRAINING SALES.  Franklin Covey's sales professionals  market the Company's
training and  consulting  services to  institutional  clients and public seminar
clients.
<PAGE> 7


     Franklin   Covey  employs  219  sales   professionals   who  service  major
metropolitan  areas  throughout the United States and sell training  services to
institutional   clients.   Franklin   Covey   employs  an  additional  63  sales
professionals  outside  of the  United  States.  Sales  professionals  must have
significant  selling  experience  prior to  employment  by the  Company  and are
trained  and  evaluated  at  Franklin  Covey  and  in  their   respective  sales
territories  during  the first six  months of  employment.  Sales  professionals
typically call upon persons responsible for corporate employee training, such as
corporate  training directors or human resource  officers.  Sales  professionals
work closely with  training  consultants  in their  territories  to schedule and
tailor  seminars and  workshops to meet  specific  objectives  of  institutional
clients.

     Franklin Covey also employs 144 training consultants  throughout the United
States  who  present  institutional  and  public  seminars  in their  respective
territories  and an  additional  39 training  consultants  outside of the United
States.  Training  consultants work with sales  professionals  and institutional
clients to  incorporate  a client's  policies  and  objectives  in seminars  and
present ways that employee goals may be aligned with those of the institution.

     Public  seminars are planned,  implemented  and  coordinated  with training
consultants  by a  staff  of  marketing  and  administrative  personnel  at  the
Company's  corporate  offices.  These seminars  provide training for the general

public and are also used as a marketing tool for attracting  corporate and other
institutional clients.  Corporate training directors are often invited to attend
public seminars to preview the seminar content prior to engaging  Franklin Covey
to train in-house employees.  Smaller  institutional  clients often enroll their
employees in public seminars when a private  seminar is not cost  effective.  In
the public  seminars,  attendees  are also invited to provide names of potential
persons and companies who may be  interested  in Franklin  Covey's  seminars and
products.  These referrals are generally used as prospects for Franklin  Covey's
sales professionals.

     PRINTING SERVICES.  Through the acquisition of Publishers Press in December
1994, Franklin Covey acquired greater control over printing of the materials for
the  Franklin  Planner  and of other  related  products.  Publishers  Press also
provides book and commercial  printing services to clients in the western United
States.

STRATEGIC DISTRIBUTION ALLIANCES

     Franklin  Covey has  pursued an  aggressive  strategy  to create  strategic
alliances with  innovative and respected  organizations  in an effort to develop
effective  distribution of its products and services. The principal distribution
alliances  currently  maintained  by Franklin  Covey are:  SIMON & SCHUSTER  and
GOLDEN FAMILY  ENTERTAINMENT in publishing  books for the Company;  MICROSOFT to
market the 7 Habits  name in  software;  WYNCOM to promote  and  facilitate  Dr.
Covey's personal appearances and teleconferences;  NIGHTINGALE-CONANT  to market
and distribute audio and video tapes of the Company's book titles;  SKILLPATH to
market  and  present  the  Company's  public  time  management   seminars;   and
AT-A-GLANCE to market and distribute  selected Franklin Planners and accessories
through catalog office supply channels.

INTERNATIONAL OPERATIONS

     The   Company   provides   products,   training   and   printing   services
internationally  through  Company-owned and licensed operations.  Franklin Covey
has Company-owned  operations and offices in Australia,  Belgium, Canada, Japan,
Mexico, New Zealand and the United Kingdom.  These  international  offices serve
organizations  and  individuals  in more than 30  countries.  The  Company  also
markets its  products and  training  services to more than 75 countries  through
licensee and copyright agreements.  Franklin Covey operates retail operations in
Australia,  Canada, Japan and Mexico.  Franklin Covey's four most popular books,
THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE,  PRINCIPLE-CENTERED  LEADERSHIP, THE 10
NATURAL LAWS OF TIME AND LIFE  MANAGEMENT  and FIRST THINGS FIRST are  currently
published in multiple languages.
<PAGE> 8



CLIENTS

     Franklin Covey has developed a broad base of  institutional  and individual
clients.  The Company has more than 8,000  institutional  clients  consisting of
corporations,   governmental  agencies,   educational   institutions  and  other
organizations.  The  Company  believes  its  products,  workshops  and  seminars
encourage  strong  client  loyalty.   Employees  in  each  of  Franklin  Covey's
distribution  channels  focus on  providing  timely and  courteous  responses to
client  requests  and  inquiries.   Institutional   clients  frequently  receive
assistance in designing and developing  customized forms, tabs,  pagefinders and
binders necessary to satisfy specific needs.

COMPETITION

     TRAINING.  Competition in the  organizational  training  industry is highly
fragmented  with  few  large  competitors.  Franklin  Covey  estimates  that the
industry represents more than $6 billion in annual revenues and that the largest
traditional  organizational training firms have sales in the $200 million range.
Based upon Franklin Covey's fiscal 1998 sales of approximately $175 million, the
Company  believes  it is a leading  competitor  in the  organizational  training
market.  Other  significant  competitors in the leadership  training  market are
Development Dimensions  International,  Achieve Global (formerly Zenger Miller),
Organizational Dynamics Inc., Provant, and the Center for Creative Leadership.

     CONSULTING.  Franklin Covey's PCOC change management methodology,  which it
initiated  in 1996,  is directly  linked to  organization  and  culture  change.
Effective change is achieved through  creating a  principle-centered  foundation
within  an  organization  and by  aligning  systems  and  structures  with  that
foundation.  Franklin  Covey believes its approach to  organization  and culture
change is  distinguishable  from the approach taken by more  traditional  change
management and  re-engineering  firms, as Franklin Covey's approach  complements
rather than competes with the offerings of such firms.

     PRODUCTS.   The  paper-based  time  management  and  personal  organization
products market is intensely  competitive and subject to rapid change.  Franklin
Covey  competes  directly  with  other  companies  that  manufacture  and market
calendars, planners, personal organizers, appointment books, diaries and related
products  through retail,  mail order and other direct sales  channels.  In this
market,  several  competitors  have  widespread  name  recognition.  The Company
believes  its  principal  competitors  include  Day-Timer,  At-A-Glance  and Day
Runner.  Franklin Covey also competes,  to a lesser extent,  with companies that
market  substitutes for  paper-based  products,  such as electronic  organizers,
software PIMs and hand-held computers. Franklin Covey's ASCEND software competes
directly with numerous other PIMs.  Many of Franklin  Covey's  competitors  have
significant marketing, product development, financial and other resources.

     Given the relative ease of entry in Franklin Covey's product  markets,  the
number of  competitors  could  increase,  many of whom may imitate the Company's
methods of  distribution,  products and seminars,  or offer similar products and
seminars at lower prices. Some of these companies may have greater financial and
other  resources  than the Company.  Franklin  Covey  believes that the Franklin
Planner and related  products  compete  primarily  on the basis of user  appeal,
client loyalty,  design,  product breadth,  quality,  price,  functionality  and
client  service.  Franklin  Covey also  believes  that the Franklin  Planner has
obtained  market  acceptance  primarily  as a  result  of the  high  quality  of
materials, innovative design, the Company's attention to client service, and the
strong  loyalty and referrals of its existing  clients.  Franklin Covey believes
that its integration of training services with products has become a competitive
advantage.  Moreover, management believes that the Company is a market leader in
the  United  States  among  a  small  number  of  integrated  providers  of time
management products and services. Increased competition from existing and future
competitors  could,  however,  have a materially adverse effect on the Company's
sales and profitability.

MANUFACTURING

     The  manufacturing  operations  of  Franklin  Covey  consist  primarily  of
printing, assembling,  packaging and shipping components used in connection with
the Franklin Covey product line.
<PAGE> 9


Franklin Covey currently prints the various Franklin  Planners and other related
forms and  tabs.  The  Company  believes  the  acquisition  of its own  internal
printing  capacity  has  enabled  it to  control  production  costs  of  printed
materials,  exercise  greater  control over  production  schedules and timing of
inventories,   increase   quality  control  and  reduce  risks  associated  with
dependence on outside suppliers.

     Franklin Covey obtains its high-quality  paper from a supplier in Wisconsin
that is a subsidiary of a Fortune 500 company.  The paper is manufactured in two
separate  facilities  to reduce  the risk of a supply  disruption.  The  Company
believes  there are several  alternative  suppliers  available to meet  Franklin
Covey's  paper  needs.  If Franklin  Covey were  required  to obtain  paper from
another  source,  any  resulting  delay or disruption is not expected to have an
adverse effect on its long-term business or financial condition.

     The  planners  and other forms  printed  internally  are cut,  collated and
finished in the  Company's  facilities.  The  products  are then  assembled  and
packaged for placement into inventory.  Franklin Covey generally maintains three
to four months of  inventory.  Franklin  Covey  primarily  uses UPS,  along with
Federal  Express and common  carriers to ship its products to clients and to the
Franklin  Covey  retail  stores.  Automated  production,  assembly  and material
handling  equipment is used in the  manufacturing  process to insure  consistent
quality of production materials and to control costs and maintain efficiencies.

     Binders  used for  Franklin  Covey's  products  are  produced  from  either
leather,  simulated  leather,  tapestry  or vinyl  materials.  All of the  vinyl
binders  are  produced  by  multiple  and  alternative  product  suppliers.  The
tapestry,  leather and simulated  leather binders are manufactured by both third
party and by Franklin  Covey.  Franklin  Covey believes it enjoys good relations
with its  suppliers  and  vendors  and does not  anticipate  any  difficulty  in
obtaining the required binders and materials needed in its business.

     The Company has implemented special procedures to insure a high standard of
quality for its leather binders,  most of which are manufactured by suppliers in
the United  States,  Canada,  Korea and China.  Representatives  of the  Company
attend  leather  shows and  supervise  the  buying  process  by  leather  binder
suppliers who purchase and inventory  leather  before  producing and selling the
finished binders to Franklin Covey.

     Franklin Covey also purchases numerous accessories,  including pens, books,
videotapes, calculators and other products, from various suppliers for resale to
its clients.  These items are  manufactured by a variety of outside  contractors
located in the United States and abroad. The Company does not believe that it is
dependent on any one or more of such contractors and considers its relationships
with such suppliers to be good.

TRADEMARKS, COPYRIGHTS AND INTELLECTUAL PROPERTY

     Franklin  Covey  seeks to  protect  its  intellectual  property  through  a
combination  of  trademarks,  copyrights  and  confidentiality  agreements.  The
Company  claims rights for more than 120 trademarks in the United States and has
obtained  registration in the United States and many foreign  countries for many
of its trademarks,  including Franklin Covey, TimeQuest,  The 7 Habits of Highly
Effective  People,  First  Things  First,  Principle-Centered  Leadership,  What
Matters Most, Franklin Planner, Ascend, Writing Advantage, and The Seven Habits.
Franklin  Covey  considers its  trademarks  and other  proprietary  rights to be
important and material to its  business.  Each of the marks set forth in italics
above is a registered mark or a mark for which protection is claimed.

     Franklin Covey owns all copyrights on its planners,  books,  manuals,  text
and other printed  information  provided in its training seminars,  the programs
contained within ASCEND and its  instructional  materials,  and its software and
electronic  products,  including  audio tapes and video  tapes.  Franklin  Covey
licenses  rather  than sells all  facilitator  workbooks  and other  seminar and
training  materials in order to limit its distribution  and use.  Franklin Covey
places  trademark  and  copyright  notices on its  instructional,  marketing and
advertising  materials.  In order to  maintain  the  proprietary  nature  of its
product  information,   Franklin  Covey  enters  into  written   confidentiality
agreements with certain  executives,  product developers,  sales  professionals,
training  consultants,  other employees and licensees.  Although  Franklin Covey
believes its  protective  measures  with respect to its  proprietary  rights are
important, there can be no assurance that such measures will provide significant
protection from competitors.
<PAGE> 10


EMPLOYEES

     As of  August  31,  1998,  Franklin  Covey  had  4,247  full and  part-time
associates,  including 1,707 in sales, marketing and training; 1,332 in customer
service and retail;  891 in production  operations and distribution;  and 317 in
administration  and support  staff.  None of  Franklin  Covey's  associates  are
represented by a union or other collective bargaining group. Management believes
that its  relations  with its  associates  are  good.  Franklin  Covey  does not
currently  foresee a shortage  in  qualified  personnel  needed to  operate  the
Company's business.


Item 2.  PROPERTIES

     Franklin Covey's  principal  business  operations and executive offices are
located in Salt Lake City,  Utah and Provo,  Utah.  The Company's Salt Lake City
facilities  currently  consist of approximately  800,000 square feet,  including
approximately   491,000  square  feet  for   manufacturing,   distribution   and
warehousing,  and approximately  309,000 square feet for administration.  All of
Franklin Covey's Salt Lake City facilities are owned by the Company,  subject to
mortgages  of  approximately  $3.6  million  as of  August  31,  1998.  The four
buildings in Provo are located in a fifteen mile area.  Franklin  Covey occupies
all or a  portion  of each of  these  buildings,  with  total  leased  space  of
approximately  173,000  square  feet as of August 31,  1998,  with  leases  that
terminate  intermittently  through  the year 2009.  Franklin  Covey's 120 retail
stores are operated under leases with remaining terms of up to seven years; some
of these leases include rentals based on a percentage of sales. The Company also
maintains sales, administrative and/or warehouse facilities in or near Salt Lake
City; Phoenix; Atlanta; Dallas; Washington, D.C.; Bellingham, Washington; Tokyo;
London; Brussels, Belgium; Toronto; Vancouver; Montreal;  Burlington;  Brisbane,
Australia;  Monterrey,  Mexico;  Mexico City, Mexico; and Auckland,  New Zealand
under leases which expire intermittently  through the year 2004. All of Franklin
Covey's  facilities are used exclusively by Franklin Covey and its divisions and
are believed to be adequate and suitable for its current needs.


Item 3.  LEGAL PROCEEDINGS 

     The Company is not a party to, nor is any of its  property  subject to, any
material pending legal  proceedings,  nor are any such proceedings  known to the
Company to be contemplated.


Item 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     No matters were  submitted to a vote of security  holders during the fourth
quarter of the year ended August 31, 1998.


<PAGE> 11



                                     PART II


Item 5.  MARKET  FOR  THE  REGISTRANT'S COMMON  STOCK  AND  RELATED  SHAREHOLDER
         MATTERS

     The  Company's  common  stock is listed  and  traded on the New York  Stock
Exchange ("NYSE") under the symbol "FC." The following table sets forth, for the
periods indicated,  the high and low sale prices for the Company's common stock,
as reported on the NYSE  Composite  Tape,  for the fiscal years ended August 31,
1998 and 1997, respectively.
<TABLE>
<CAPTION>

                                                                 High           Low
                                                              -----------   -----------

<S>                                                           <C>           <C>  
   Fiscal Year Ended August 31, 1998:
           Fourth Quarter................................     $ 21 1/8      $ 18 9/16
           Third Quarter.................................       25 3/4        19 1/4
           Second Quarter................................       24 11/16      20 3/4
           First Quarter.................................       28 1/8        21 1/8

   Fiscal Year Ended August 31, 1997:
           Fourth Quarter................................     $ 28 1/4      $ 24 1/8
           Third Quarter.................................       24            20 5/8
           Second Quarter................................       22 7/8        20 1/2
           First Quarter.................................       21 3/8        17 3/8
</TABLE>

     The Company did not pay or declare dividends on its common stock during the
fiscal years ended August 31, 1997 and 1998. The Company  currently  anticipates
that it will  retain  all  available  funds to  finance  its  future  growth and
business expansion.  The Company does not presently intend to pay cash dividends
in the foreseeable future.

     As of November 1, 1998,  the  Company had  21,220,813  shares of its common
stock outstanding, held by approximately 360 shareholders of record.


Item 6.  SELECTED FINANCIAL DATA

     The information  required by this Item is incorporated by reference to page
1 of the Company's 1998 Annual Report to Shareholders.


Item 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
         OF OPERATIONS

     The information required by this Item is incorporated by reference to pages
6 through 11 of the Company's 1998 Annual Report to Shareholders.


Item 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

     The information required by this Item is incorporated by reference to pages
13 through 26 of the Company's 1998 Annual Report to Shareholders.


Item 9.  CHANGES  IN  AND  DISAGREEMENTS  WITH  ACCOUNTANTS  ON  ACCOUNTING  AND
         FINANCIAL DISCLOSURE

     None.


<PAGE> 12


                                    PART III


Item 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

     The  information  required by this Item is incorporated by reference to the
sections  titled  "Election of Directors,"  "Executive  Officers" and "Executive
Compensation" in the Company's definitive Proxy Statement for the annual meeting
of shareholders which is scheduled to be held on January 8, 1999. The definitive
Proxy  Statement  will be filed  with the  Securities  and  Exchange  Commission
pursuant to Regulation 14A of the Securities Exchange Act of 1934, as amended.


Item 11. EXECUTIVE COMPENSATION

     The  information  required by this Item is incorporated by reference to the
sections titled "Election of  Directors--Director  Compensation"  and "Executive
Compensation" in the Company's definitive Proxy Statement for the annual meeting
of shareholders which is scheduled to be held on January 8, 1999.


Item 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The  information  required by this Item is incorporated by reference to the
section  titled  "Principal  Holders  of  Voting  Securities"  in the  Company's
definitive  Proxy  Statement  for the annual  meeting of  shareholders  which is
scheduled to be held on January 8, 1999.


Item 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     The  information  required by this Item is incorporated by reference to the
section titled "Certain Relationships and Related Transactions" in the Company's
definitive  Proxy  Statement  for the annual  meeting of  shareholders  which is
scheduled to be held on January 8, 1999.



<PAGE> 13


                                     PART IV


Item 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

     (a)   Documents Filed

          1.   Financial  Statements.   The  following   Consolidated  Financial
               Statements  of the  Company  and  Report  of  Independent  Public
               Accountants included in the Annual Report to Shareholders for the
               year ended August 31, 1998, are incorporated by reference in Item
               8 hereof:

               Report of Arthur Andersen LLP,  Independent  Public  Accountants,
               for the years ended August 31, 1998, 1997 and 1996

               Consolidated Balance Sheets at August 31, 1998 and 1997

               Consolidated  Statements of Income for the years ended August 31,
               1998, 1997 and 1996

               Consolidated  Statements  of  Shareholders'  Equity for the years
               ended August 31, 1998, 1997 and 1996

               Consolidated  Statements of Cash Flows for the years ended August
               31, 1998, 1997 and 1996

               Notes to Consolidated Financial Statements
<PAGE> 14
          2.   Exhibit List.

<TABLE>
<CAPTION>

           Exhibit                                                                  Incorporated   Filed
             No.                               Exhibit                              by Reference  Herewith
          -------- --------------------------------------------------------------- ------------- ----------
             <S>   <C>                                                                  <C>          <C>
              3.1  Revised Articles of Incorporation of the Registrant                  (1)
              3.2  Amended and Restated Bylaws of the Registrant                        (1)
                4  Specimen Certificate of the Registrant's Common Stock, par           (2)
                   value $.05 per share
             10.1  Amended and Restated 1992 Employee Stock Purchase Plan               (3)
             10.2  First Amendment to Amended and Restated 1992 Stock Incentive         (4)
                   Plan
             10.3  Franklin 401(k) Profit Sharing Plan                                  (1)
             10.4  Forms of Nonstatutory Stock Options                                  (1)
             10.5  Merger Agreement-- Covey Leadership Center, Inc.                     (5)
             10.6  Lease Agreements, as amended and proposed to be amended, by          (6)
                   and between Covey Corporate Campus One, LLC and Covey
                   Corporate Campus Two, LLC (Landlord) and Covey Leadership
                   Center, Inc. (Tenant) which were assumed by Franklin Covey
                   Co. in the Merger with Covey Leadership Center, Inc.
             10.7  Notes Payable Purchase Agreement for $85.00 million of 6.6%          (7)
                   unsecured senior notes payable due 2008                             
               13  Annual Report to Shareholders for the year ended August 31,                     (8)
                   1998.  Certain portions of this exhibit are incorporated by
                   reference into Items 6 through 8 of this Annual Report on
                   Form 10-K and, except as so incorporated by reference, the
                   Annual Report to Shareholders is not deemed to be filed as
                   part of this Report.
               22  Subsidiaries of the Registrant                                                  (8)
             23.1  Consent of Arthur Andersen LLP, Independent Public Accountants                  (8)
               27  Financial Data Schedule                                                         (8)
             99.1  Report of Arthur Andersen LLP, Independent Public                               (8)
                   Accountants,   on  Consolidated  Financial  Statement
                   Schedule for the years ended  August 31,  1998,  1997
                   and 1996
             99.2  Valuation and Qualifying Accounts and Reserves.  Financial 
                   statements and schedules other than those listed are                            (8)
                   omitted for the reason that they are not required or are
                   not applicable, or the required information is shown in the
                   Financial  Statements or Notes thereto,  or contained
                   in this Report.
- -----------------------
</TABLE>

(1)  Incorporated by reference to Registration  Statement on Form S-1 filed with
     the Commission on April 17, 1992, Registration No. 33-47283.

(2)  Incorporated by reference to Amendment No. 1 to  Registration  Statement on
     Form S-1  filed  with the  Commission  on May 26,  1992,  Registration  No.
     33-47283.

(3)  Incorporated  by  reference to Form 10-K filed  November 27, 1992,  for the
     year ended August 31, 1992.

(4)  Incorporated by reference to Registration  Statement on Form S-1 filed with
     the Commission on January 3, 1994, Registration No. 33-73728.

(5)  Incorporated by reference to Reports on Form 8-K dated June 3, 1997.

(6)  Incorporated by  reference to  Report of  Form 10-K filed December 1, 1997,
     for the year ended August 31, 1997.

(7)  Incorporated  by reference to Report of Form 10-Q filed July 14, 1998,  for
     the quarter ended May 31, 1998.

(8)  Filed herewith and attached to this Report following page 22 hereof.

     (b)    Reports on Form 8-K

            None.

     (c)    Exhibits

            Exhibits to this Report are attached following hereof.

     (d)    Financial Statement Schedule

            See herein.


<PAGE> 15


                                   SIGNATURES


     Pursuant  to the  requirements  of  Section  13 or 15(d) of the  Securities
Exchange Act of 1934, the Registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized, on November 24, 1998.

                                           FRANKLIN COVEY CO.



                                           By:  /s/ JON H. ROWBERRY         
                                                ---------------------------    
                                           Jon H. Rowberry, President,
                                           Chief Executive Officer and Director


     Pursuant to the  requirements of the Securities  Exchange Act of 1934, this
report  has  been  signed  below  by the  following  persons  on  behalf  of the
Registrant and in the capacities and on the dates indicated.

<TABLE>
<CAPTION>

             Signature                              Title                               Date

<S>                                         <C>                                   <C> 
/s/ HYRUM W. SMITH
- --------------------------------------
Hyrum W. Smith                              Chairman of the Board                 November 24, 1998


/s/ STEPHEN R. COVEY                        Co-Chairman of the Board              November 24, 1998
- --------------------------------------
Stephen R. Covey


/s/ JON H. ROWBERRY                         President, Chief Executive            November 24, 1998
- --------------------------------------
Jon H. Rowberry                             Officer and Director


/s/ STEPHEN M. R. COVEY                     Executive Vice President and          November 24, 1998
- --------------------------------------
Stephen M. R. Covey                         Director


/s/ JOHN L. THELER                          Executive Vice President and          November 24, 1998
- --------------------------------------
John L. Theler                              Chief Financial Officer


/s/ J. SCOTT NIELSEN                        Chief Accounting Officer              November 24, 1998
- --------------------------------------
J. Scott Nielsen

<PAGE> 16



/s/ STEVEN C. WHEELWRIGHT                   Director                              November 24, 1998
- --------------------------------------
Steven C. Wheelwright


/s/ ROBERT F. BENNETT                       Director                              November 24, 1998
- --------------------------------------
Robert F. Bennett


/s/ BEVERLY B. CAMPBELL                     Director                              November 24, 1998
- --------------------------------------
Beverly B. Campbell


/s/ ROBERT H. DAINES                        Director                              November 24, 1998
- --------------------------------------
Robert H. Daines


/s/ E. J. "JAKE" GARN                       Director                              November 24, 1998
- --------------------------------------
E. J. "Jake" Garn


/s/ DENNIS G. HEINER                        Director                              November 24, 1998
- --------------------------------------
Dennis G. Heiner


/s/ THOMAS H. LENAGH                        Director                              November 24, 1998
- --------------------------------------
Thomas H. Lenagh


/s/ JOEL C. PETERSON                        Director                              November 24, 1998
- --------------------------------------
Joel C. Peterson


/s/ E. KAY STEPP                            Director                              November 24, 1998
- --------------------------------------
E. Kay Stepp


/s/ ROBERT A. WHITMAN                       Director                              November 24, 1998
- --------------------------------------
Robert A. Whitman
</TABLE>

                                 Exhibit 13

               MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                       CONDITION AND RESULTS OF OPERATIONS


OVERVIEW

     Franklin Covey Co. (the "Company")  provides products and training services
to improve the  productivity,  leadership and  effectiveness of both individuals
and  organizations.  The current strength of the Company's products and training
services  is a result of the June 1997 merger (the  "Merger")  between  Franklin
Quest Co. and the Covey Leadership  Center  ("Covey").  The Company's best known
products  include the Franklin  Planner(R)  as well as  the  best selling  book,
THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE.

     The Company  derives its sales  principally  from three areas:  (1) product
sales,  including  planners,  electronic  personal  planners,  books,  tapes and
related products sold primarily through retail, catalog and direct channels; (2)
training services,  including consulting and coaching services, primarily in the
areas  of  leadership,  time  management,   personal  improvement  and  business
communication,  provided  through  institutional  and public  programs;  and (3)
printing services.

     In connection with the Merger,  the Company issued  5,030,894 shares of its
common stock,  valued at $22.16 per share, in exchange for all of the issued and
outstanding  capital stock of Covey.  All outstanding  options to purchase Covey
common  stock were  converted  into 382,100  options to purchase  the  Company's
common stock,  exerciseable  at $5.97 per share.  In addition,  the Company also
acquired certain license rights for $27.0 million in cash.

     Effective  April 1, 1998,  the  Company  acquired  King Bear,  Inc.  ("King
Bear"),  a Tokyo,  Japan based  company.  King Bear,  a former  Covey  licensee,
provides leadership and time management training as well as publishing services.
The publishing division of King Bear translated and currently publishes 7 Habits
of Highly Effective People in Japanese. The cash purchase price was $5.3 million
with  additional  contingent  payments to be made over the next five years based
upon the operating results of King Bear over that same period.

     On March 1, 1997, the Company acquired  Premier Agendas,  Inc., and Premier
School Agendas, Ltd., located in Bellingham, Washington, and Abbotsford, British
Columbia,  respectively  (collectively,  "Premier").  Premier  manufactures  and
markets academic and personal planners for students from kindergarten to college
throughout  the United  States and  Canada.  Premier's  business  is seasonal in
nature and nearly all of its revenue is recognized  during the Company's  fourth
fiscal  quarter.  The  combined  cash  purchase  price  was $23.2  million  with
additional  contingent payments to be paid over the next three years, based upon
Premier's operating  performance over that same time period. During fiscal 1998,
the first contingent payment of $10.3 million was made. At August 31, 1998, $9.9
million was accrued for the second contingent payment.

     Effective October 1, 1996, the Company acquired the net assets of TrueNorth
Corporation  ("TrueNorth").  TrueNorth,  a Utah  Corporation,  is a provider  of
post-instructional personal coaching to corporations and individuals.  TrueNorth
develops  and delivers  one-on-one  personalized  coaching  which is designed to
augment the effectiveness and duration of training curricula. The purchase price
was $10.0 million with additional  contingent  payments to be paid over the next
five years, based on the operating results of TrueNorth. During fiscal 1998, the
first  additional  payment of $1.6 million was paid.  At August 31,  1998,  $3.1
million was accrued for the second contingent payment.

     Effective December 1, 1995, the Company acquired the assets of Productivity
Plus,  Inc.  ("PPI"),  a Phoenix,  Arizona  based  provider  of time  management
products  sold  primarily to the military.  The initial cash purchase  price was
$7.9 million with additional  contingent  payments to be paid over the next four
years,  based upon PPI's  operating  performance  over that same period.  During
fiscal  1997,  the  first  contingent  payment  of $3.0  million  was  paid.  No
contingent  payment was required during fiscal 1998 based upon operating results
for the second measurement  period. In addition,  no future contingent  payments
for the third measurement period have been accrued as of August 31, 1998.

<PAGE> 2

YEAR 2000 ISSUES

     The Company is actively engaged in assessing and correcting  potential year
2000 ("Y2K")  information  system  problems.  During  fiscal  1997,  the Company
initiated a business reengineering and information system implementation project
(the "Project")  which affects nearly every aspect of the Company's  operations.
In an effort to address compliance issues, the scope of the Project was expanded
to ensure Y2K compliance for newly acquired  software and hardware.  The Project
has three  significant  phases  that are  designed  to  improve  both  operating
processes and information systems capabilities.

     The first phase of the  Project  included  hardware  and  software  for the
Company's financial reporting and manufacturing operations.  During fiscal 1998,
phase one was  completed  with  hardware and  software  that has been tested and
certified  as Y2K  compliant.  Phase two focuses on payroll  and human  resource
applications  and is expected to be  operational  in January  1999.  Phase three
addresses the "Order to Collect" systems and is expected be completed in various
stages  through the year 2000.  Both phase two and phase  three are  expected to
address and resolve Y2K compliance issues.

State of Readiness

     The Company's  information systems fall into four general  categories:  (i)
Financial,  (ii) Supply Chain, (iii) Order to Collect,  and (iv) Office Support.
The Financial system includes the general ledger,  accounts  payable,  sales and
use tax calculations, payroll and human resources applications. Phase one of the
Project provided systems that are Y2K compliant for the general ledger, accounts
payable and sales and use tax  calculations.  Payroll and human resource systems
are the subject of phase two, which is expected to be operational  and compliant
by January 1999.

     The Supply Chain system  includes  applications  for  production  planning,
purchasing and product  management.  These systems were also an element of phase
one and are certified by the software manufacturer as Y2K compliant.

     The  Company's  Order to Collect  system  includes  applications  for order
entry, seminar  registration,  retail sales, order fulfillment,  order shipping,
invoicing and collections.  These systems will be affected by phase three of the
Project and completion is expected in various stages through the year 2000. As a
result,  the Order to  Collect  system  has been  reviewed  for  non-compliance.
Certain  Y2K issues  have been noted in the seminar  registration  and  database
applications,   third-party   utilities  and  services  (primarily   telephones,
electrical, bankcard processing services and shipping services) and the accounts
receivable  database and invoicing  system.  The Company is currently working to
obtain software upgrades for the critical applications, as well as certification
letters from service providers, to mitigate potential exposure in these areas.

     The Office Support system includes network hardware and operating  systems,
desktop  and laptop  computers  and  servers.  The  Company is in the process of
evaluating  Y2K  compliance  for  these  systems  and has  identified  potential
compliance issues primarily related to imbedded time clocks.  However, since the
majority of the  Company's  hardware has been replaced or upgraded over the past
two years, critical systems compliance is not expected to be a major issue.

     The Company is also in the process of  evaluating  non-information  systems
for Y2K  compliance.  Non-compliance  issues have been  identified in connection
with  computer-controlled  printing presses at the Company's  printing  services
divisions.  Such Y2K  compliance  issues are currently  being  identified in the
Company's  non-information  systems and will be  evaluated  and  prioritized  to
ensure that critical  functions of the business will be  operational in the year
2000.

Cost to Address Y2K Issues

     As of August 31,  1998,  the Company has spent $6.9 million on hardware and
$3.1 million for software in connection with the Project. Consultants were hired
to  implement  software  modules  and  improve  business   processes,   but  not
necessarily to provide specific Y2K remediation  services.  The Company also has
commitments  of $6.6  million  for  purchased  software  and expects to spend an
additional  $1.0  million in other direct costs  related to the  assessment  and
correction of potential Y2K issues.
<PAGE> 3

Risk of the Company's Y2K Issues

     The  Company  anticipates  that the risks  related to its  information  and
non-information  systems  will be  mitigated  by current  efforts  being made in
conjunction  with the  Project  as well as  ongoing  assessment  and  correction
programs.  However,  the primary Y2K risk to the Company's operations is service
disruption from third-party providers that supply telephone, electrical, banking
and shipping  services.  Any disruption of these critical  services would hinder
the Company's ability to receive,  process and ship orders.  Therefore,  efforts
are currently underway to obtain Y2K compliance certification from the Company's
major service providers.

Contingency Plans

     The Company has not yet approved a formal  contingency plan for Y2K issues.
However, the Company does have well-defined manual processes which could be used
in the event of system and  service  disruption.  A formal  contingency  plan is
expected to be completed and approved during fiscal 1999.


RESULTS OF OPERATIONS

     The following table sets forth consolidated income statement data and other
selected operating data expressed as percentages of total sales.

Income Statement Data:
<TABLE>
<CAPTION>

YEAR ENDED
AUGUST 31,                      1998       1997        1996
- --------------------------- ---------- ----------- ----------
<S>                            <C>        <C>         <C>   
Total sales                    100.0%     100.0%      100.0%
Cost of sales                   39.1       40.5        44.0
                            ---------- ----------- ----------
Gross margin                    60.9       59.5        56.0
                            ---------- ----------- ----------
Operating expenses:
Selling, general and
administrative                  40.5       37.9        35.1
Depreciation and
amortization                     6.1        4.8         3.8
Merger related expenses
                                 ---        1.3         ---
                            ---------- ----------- ----------
Total operating expenses
                                46.6       44.0        38.9
                            ---------- ----------- ----------
Income from
operations                      14.3       15.5        17.1
                            ---------- ----------- ----------
Interest income                  0.4        0.3         0.6
Interest expense                (1.5)      (0.5)       (0.2)
                            ---------- ----------- ----------
Total interest income
(expense)                       (1.1)      (0.2)        0.4
                            ---------- ----------- ----------
Income before
provision for income
taxes and change in
accounting principle            13.2       15.3        17.5
Provision for income
taxes                            5.5        6.3         7.2
                            ---------- ----------- ----------
Income before change
in accounting
principle                        7.7        9.0        10.3
Cumulative effect of
change in
accounting
principle, net of tax           (0.4)       ---         ---
                            ---------- ----------- ----------
Net income                       7.3%       9.0%       10.3%
                            ---------- ----------- ----------

Sales Data:

Product                         62.9%      69.6%       71.1%
Training                        32.0       24.8        21.3
Printing services                5.1        5.6         7.6

</TABLE>

<PAGE> 4

FISCAL 1998 COMPARED WITH FISCAL 1997

Sales

     Sales for the year ended  August 31, 1998,  increased  $113.3  million,  or
26.2%,  compared to the prior year.  The  increase  in sales was  primarily  the
result of the Merger,  an increase in the number of seminar  participants and an
increase in the number of planners, agendas and related products sold.

     Product sales  increased  $42.1  million,  or 14.0%,  compared to the prior
year.  Overall retail store sales  increased $17.1 million,  or 14.7%,  over the
prior  year,  primarily  as a result of 10 new stores  that were  opened  during
fiscal 1998.  Comparable  store sales increased 3.0% compared to the prior year.
At the end of fiscal 1998, the Company operated 120 retail stores. School agenda
sales through Premier increased $10.3 million,  or 27.2%,  compared to the prior
year  primarily due to increased  unit sales in the U.S. The  remaining  product
sales  increase  of $22.8  million,  or 19.2%,  over the  prior  year was due to
increases in catalog,  international,  corporate  wholesale  and book  royalties
resulting  from the  Merger.  Sales  increases  during the year were offset by a
decrease in sales of $9.8 million,  or 40.9%, due to declining network marketing
business and declining  government sales at PPI. Price increases had no material
effect on increased sales between the periods.

     Training sales increased $67.5 million,  or 62.8%, as compared to the prior
year primarily from additional domestic and international training sales related
to the Merger, as well as increased personal coaching sales.

     Printing services sales increased $3.7 million,  or 15.2%,  compared to the
prior year due to increased  commercial sales at the Company's printing services
subsidiary  and Premier's  printing  facility as well as King Bear's  publishing
division which was purchased during fiscal 1998. Gross Margin

     Gross margin  consists of sales less cost of sales.  Cost of sales includes
materials used in the production of planners and related products,  assembly and
manufacturing labor costs, commissions of training consultants,  direct costs of
conducting seminars,  freight and certain other overhead costs. Gross margin may
be affected by, among other things,  prices of materials,  labor rates,  product
mix,  changes  in  product  discount  levels,  production  efficiency,  training
consultant  commissions  and freight  costs.  Gross margin was 60.9% compared to
59.5% for the prior  year.  The  increase  was  primarily  due to higher  margin
training  sales  resulting  from the Merger.  Generally,  training  sales have a
higher gross margin than product sales, and during fiscal 1998,  training sales,
as  percentage  of total sales,  increased  to 32.0% of total sales  compared to
24.8% in the prior year.

Operating Expenses

     Operating expenses include selling,  general and administrative expenses as
well as depreciation and amortization charges that occur in the normal course of
business.  Selling,  general and  administrative  expenses increased to 40.5% of
sales  compared to 37.9% of sales during the prior year.  The increase  reflects
the higher operating  expenses,  as a percentage of sales, of Covey, a full year
of  Premier  operating  expenses,  the  addition  of 10 new  retail  stores  and
additional  direct operations in Japan,  Australia and New Zealand.  Premier has
seasonal sales which occur primarily in the Company's fourth fiscal quarter, but
continues  to incur  selling,  general and  administrative  expenses  during the
entire year.

     Depreciation  expense  increased  $6.0  million  over the prior year due to
purchases of computer hardware and software in connection with the Project,  the
addition of new  printing  presses  and  leasehold  improvements  related to the
opening  of new retail  stores.  Amortization  charges  increased  $6.2  million
compared to the prior year due to the  amortization  of intangibles  acquired in
connection with the Merger and contingent payments made to Premier and TrueNorth
during fiscal 1998.

Income Taxes

     Income taxes were accrued using an effective  rate of 41.5% for fiscal 1998
compared  to 41.4%  for the  prior  year.  The  increase  was due  primarily  to
additional  non-deductible  goodwill  generated  from  the  Merger  and  certain
acquisitions.
<PAGE> 5


Change in Accounting Principle

     During  fiscal  1998,  the  Emerging  Issues Task Force (the "EITF") of the
Financial  Accounting  Standards  Board  issued  consensus  ruling  97-13  which
specifies  the  accounting  treatment  of  certain  business  reengineering  and
information technology implementation costs. In connection with the Project, the
Company has capitalized costs in accordance with generally  accepted  accounting
principles. Certain previously capitalized costs of the Project were written off
in accordance  with EITF 97-13 as a cumulative  adjustment  during the Company's
first quarter of fiscal 1998. The  cumulative  amount written off in fiscal 1998
was $2.1 million, net of tax.


FISCAL 1997 COMPARED WITH FISCAL 1996

Sales

     Sales for the year ended  August 31, 1997,  increased  $101.3  million,  or
30.5%,  over the same period in 1996 as a result of the  acquisitions of Premier
and  TrueNorth,  the Merger,  an increase in the number of planners  and related
products  sold  and an  increase  in  the  number  of  time  management  seminar
participants.  Product sales,  (direct  product sales,  catalog sales and retail
store sales)  increases of $65.6  million  accounted for 65% of the increase and
training  sales  increases of $36.6  million  accounted for 36% of the increase,
while printing  services sales decreased by $1.0 million,  causing an offsetting
decrease in sales of 1%.  Price  increases  had no material  effect on increased
sales between the periods.  Retail store sales  increased $16.1 million over the
previous fiscal year as a result of 20 additional store openings and included an
increase of 7% in comparable  store sales.  The Merger and the two  acquisitions
completed  during  fiscal 1997  accounted  for $76.1  million of the increase in
total revenues.

Gross Margin

     Gross  margin was 59.5% of  revenues  for the year ended  August 31,  1997,
compared  to 56.0% for the prior  year.  For fiscal  1997,  Covey,  Premier  and
TrueNorth  all had gross profit  margins,  as a percentage  of sales,  that were
larger than those of the Company taken as a whole.  This was caused by differing
markups on their  products  and the sales mix  between  products  and  services.
Excluding  the  effect of the Merger and these two  acquisitions  during  fiscal
1997, gross margin for the year would have been 57.9%.

Operating Expenses

     Selling, general and administrative expenses increased 2.8% as a percentage
of sales  during the year ended  August 31,  1997  (37.9%  compared  to 35.1% in
fiscal  1996).  The  increase  reflects  the  higher  operating  expenses,  as a
percentage of sales,  of Covey and  TrueNorth,  as well as overall  increases in
operating expenses for the Company as a whole.

     Depreciation  charges were higher by $3.4  million.  Of this  amount,  $1.2
million of the  increase  was a result of assets  acquired in the Merger and the
acquisition of TrueNorth and Premier.  In addition,  20 new retail  stores,  new
information  systems and related  equipment  also  contributed  to the increase.
Amortization  charges  increased by $4.8 million as a result of the amortization
of intangible assets acquired in the Merger and acquisition  activity during the
fiscal year.

Income Taxes

     Income taxes were accrued using an effective  rate of 41.4% for fiscal 1997
compared to 41.2% for the prior fiscal year.  The increase was due  primarily to
non-deductible   goodwill   generated   from  the  Merger  and   certain   other
acquisitions.


QUARTERLY RESULTS

     The following tables set forth selected  unaudited  quarterly  consolidated
financial data for the most recent eight  quarters.  The quarterly  consolidated
financial data reflects, in the opinion of Management, all adjustments necessary
to fairly present the results of operations for such periods. Results of any one
or more quarters are not necessarily indicative of continuing trends.
<PAGE> 6

Quarterly Financial Information:

<TABLE>
<CAPTION>

YEAR ENDED AUGUST 31, 1998
- ------------------ ---------- ---------- ---------- ----------
                        Q1        Q2         Q3         Q4
- ------------------ ---------- ---------- ---------- ----------
In thousands, except per share amounts
<S>                <C>         <C>        <C>        <C>     
Sales              $ 143,919   $138,564   $107,542   $156,587
Gross margin          87,269     85,068     64,814     95,573
Income before
provision
for income
taxes                 23,267     21,303        803     26,658
Income before
accounting
change                13,611     12,462        470     15,595
Cumulative
effect of
accounting
change, net
of tax                (2,080)

Net income            11,531     12,462        470     15,595

Diluted income
from
continuing
operations
per share                .53        .49        .02        .67
Diluted net
income per
share                    .45        .49        .02        .67

</TABLE>



<TABLE>
<CAPTION>

YEAR ENDED AUGUST 31, 1997
- ------------------ ---------- ---------- ---------- ----------
                        Q1         Q2         Q3        Q4
- ------------------ ---------- ---------- ---------- ----------
In thousands, except per share amounts
<S>                 <C>        <C>         <C>       <C>     
Sales               $102,377   $105,958    $79,840   $145,097
Gross margin          59,102     62,892     46,228     89,448
Income before
provision
for income
taxes                 21,796     21,831      5,234     17,502

Net income            13,024     13,044      3,127      9,670

Diluted net
income per
share                    .62        .63        .15        .37
</TABLE>
<PAGE> 7


     The Company's  quarterly results of operations reflect seasonal trends that
are  primarily the result of customers  who renew their  Franklin  Planners on a
calendar  year basis.  Training  sales are  moderately  seasonal  because of the
timing of corporate training which typically is not scheduled during holiday and
vacation periods. In the Company's experience, catalog sales, retail store sales
and income tend to be lower during the third  quarter of each fiscal  year.  The
seasonal nature of the Company's operations has historically  resulted in higher
sales and significantly  higher operating margins during the first two quarters,
with declines in sales and income  occurring in the third quarter of each fiscal
year. The Company believes that the seasonal  patterns of sales and earnings for
the first  three  quarters  will  continue  as in the  past.  As a result of the
acquisition  of Premier,  which has seasonal  sales  occurring  primarily in the
fourth  quarter,  the Company has  strengthened  its sales and income during the
fourth quarter.

     During the fourth quarter of fiscal 1997, the Company recorded a charge for
integration  costs  related  to the  Merger.  The  amount of the charge was $3.2
million, net of tax.

     Quarterly  fluctuations may also be affected by other factors including the
addition of new institutional  customers,  the introduction of new products, the
timing of large institutional orders and the opening of new retail stores.


LIQUIDITY AND CAPITAL RESOURCES

     Historically,  the Company's  primary sources of capital have been net cash
provided by operating  activities,  long-term  borrowings  and proceeds from the
sale of common  stock.  Working  capital  requirements  have also been  financed
through short-term borrowing and line-of-credit financing.

     Net cash provided by operating activities during fiscal years 1998 and 1997
was  $74.1  million  and  $45.7  million,  respectively.   During  fiscal  1998,
adjustments  to  net  income   included  $38.6  million  of   depreciation   and
amortization  charges.  The Company used $27.4 million to finance an increase in
accounts  receivable from  seasonally  high fourth quarter sales by Premier,  an
increase  in other  assets  and a  decrease  in  accounts  payable  and  accrued
liabilities. Approximately $20.3 million was provided by a decrease in inventory
and an increase in income  taxes  payable.  In fiscal 1997,  adjustments  to net
income for  depreciation  and  amortization  totaled $23.6 million,  while $33.8
million was used to increase accounts receivable, inventory and other assets. In
addition, $19.3 million was provided by an increase in accounts payable, accrued
liabilities and income taxes payable during fiscal 1997.

     Net cash used for  investing  activities  during  fiscals 1998 and 1997 was
$43.8 million and $80.0 million, respectively. In fiscal 1998, $11.9 million was
paid  as  contingent  payments  in  connection  with  certain  acquisitions.  An
additional $4.9 million of net cash was paid to acquire King Bear. During fiscal
1998, the Company sold its Institute of Fitness and certain consulting  business
units. The net cash received for these  divestitures  was $12.1 million.  During
fiscal 1997,  $33.2 million of cash was used to purchase  TrueNorth and Premier.
In  addition,  $27.0  million  of cash was used to  acquire  license  rights  in
connection  with the Merger.  Funds  invested in property and  equipment  during
fiscal years 1998 and 1997 were $39.2 million and $20.2  million,  respectively,
and included new store leasehold  improvements,  computer  hardware and software
purchased in connection  with the Project,  printing  presses and  manufacturing
equipment.

     Going forward, the Company will incur costs necessary for additional retail
store buildouts and related inventory,  retail store  renovations,  expansion of
distribution  facilities and normal equipment purchases related to the growth of
the  business,  all of which are expected to be financed  from cash  provided by
operations  and  available  lines of credit.  During  fiscal  1997,  the Company
commenced  spending related to its Project and expects to incur additional costs
through  2000 to complete the Project.  The  remaining  costs of the Project are
expected to be provided by cash flows from  operations  and  available  lines of
credit.
<PAGE> 8


     During  fiscal  1998,  financing  activities  used  cash of  $21.6  million
resulting  from the net of $120.0  million  in  proceeds  from the  issuance  of
unsecured senior notes and borrowings on the Company's long-term line of credit,
payments of $87.2 million used to repay line of credit borrowings and other debt
instruments  and $57.0  million  used to  purchase  shares of its common  stock.
During fiscal 1997, financing activities provided net proceeds of $30.7 million.
The primary source of cash during fiscal 1997 was $64.4 million in proceeds from
long-term  debt  and the  line of  credit,  while  the  primary  use of cash was
purchases of treasury stock that totaled $36.4 million for the year.

     Management  anticipates that its existing capital  resources will enable it
to maintain its current level of operations and its planned  internal growth for
the foreseeable  future. This includes any purchase of Company common stock that
may be made under authorized purchase plans. At August 31, 1998, the Company had
authorization to purchase  1,107,906  shares of its common stock.  Subsequent to
August 31, 1998,  the Company's  Board of Directors  approved the purchase of an
additional 2,000,000 shares.

     The  Company  has  unsecured  bank lines of credit  available  for  working
capital needs  totaling $89.0 million at August 31, 1998. As of August 31, 1998,
the Company had $35.0 million outstanding on a $75.0 million line of credit with
interest at the lesser of the prime rate less .75% or the LIBOR rate plus 1.00%.
The $75.0 million line of credit agreement  expires in October 2001 and requires
the maintenance of certain  financial  ratios and working capital levels.  As of
August 31, 1998, the Company was in compliance with these  borrowing  covenants.
The Company also has a $14.0 million  short-term line of credit with interest at
 .25% below the  prevailing  prime  rate.  The  outstanding  balance on the $14.0
million line of credit was $3.6 million at August 31, 1998.

     During fiscal 1998, the Company privately issued $85.0 million of unsecured
senior notes  payable (the "Notes  Payable").  The Notes  Payable are due May 4,
2008 and bear  interest at a fixed rate of 6.6%.  Interest is due  semi-annually
beginning  on November  4, 1998 with  principal  payments  of $17.0  million due
annually  beginning  May 4,  2004.  In  addition,  the  Notes  Payable  purchase
agreement  requires  the Company to maintain  certain  financial  ratios and net
worth levels until the Notes Payable are paid in full.  At August 31, 1998,  the
Company was in compliance with the terms of the agreement.

     The Company is  registered in all states that have a sales tax and collects
and remits  sales or use tax on retail sales made through its stores and catalog
sales.  Compliance with environmental laws or regulations has not had a material
effect on the Company's  operations.  Inflation has not had a material effect on
the Company's operations. However, in the future inflation may have an impact on
the price of materials used in planners and related  products,  including  paper
and leather  materials.  The  Company may not be able to pass on such  increased
costs to its customers.


          "Safe Harbor" Statement Under the Private Securities 
                      Litigation Reform Act of 1995

     With the exception of historical  information  (information relating to the
Company's  financial  condition and results of operations at historical dates or
for historical periods),  the matters discussed in this Management's  Discussion
and   Analysis  of   Financial   Condition   and  Results  of   Operations   are
forward-looking statements that necessarily are based on certain assumptions and
are subject to certain risks and uncertainties.  Such uncertanties  include, but
are  not  limited  to,  unanticipated  developments  in any  one or  more of the
following areas: the integration of acquired or merged businesses, management of
growth,  dependence on products or services, the rate and consumer acceptance of
new product  introductions,  competition,  Y2K issues,  the number and nature of
customers and their product orders, pricing,  pending and threatened litigation,
and other risk factors  which may be detailed from time to time in the Company's
press  releases,  reports to  shareholders  and in the  Securities  and Exchange
Commission filings.

     These forward-looking  statements are based on management's expectations as
of the date hereof,  and the Company does not  undertake any  responsibility  to
update any of these  statements  in the future.  Actual future  performance  and
results   could   differ  from  that   contained   in  or   suggested  by  these
forward-looking  statements  as a  result  of the  factors  set  forth  in  this
Management's  Discussion  and  Analysis of  Financial  Condition  and Results of
Operations,  the business risks  described in the Company's Form 10-K Report for
the year ended August 31, 1998 and elsewhere in the  Company's  filings with the
Securities and Exchange Commission.
<PAGE> 9


FRANKLIN COVEY CO.

REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

To Franklin Covey Co.:

     We have audited the  accompanying  consolidated  balance sheets of Franklin
Covey Co. (a Utah  corporation) and subsidiaries as of August 31, 1998 and 1997,
and the related consolidated statements of income, shareholders' equity and cash
flows for each of the three years in the period  ended  August 31,  1998.  These
financial  statements are the  responsibility of the Company's  management.  Our
responsibility  is to express an opinion on these financial  statements based on
our audits.

     We conducted  our audits in accordance  with  generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

     In our opinion,  the financial statements referred to above present fairly,
in all  material  respects,  the  financial  position of Franklin  Covey Co. and
subsidiaries as of August 31, 1998 and 1997, and the results of their operations
and their cash flows for each of the three years in the period  ended August 31,
1998 in conformity with generally accepted accounting principles.




ARTHUR ANDERSEN LLP

Salt Lake City, Utah
September 25, 1998





<PAGE> 10


FRANKLIN COVEY CO.
CONSOLIDATED BALANCE SHEETS
<TABLE>
<CAPTION>

AUGUST 31,                                                                            1998             1997
- --------------------------------------------------------------------------- ---------------- -----------------
In thousands, except share data

<S>                                                                           <C>                <C>    
ASSETS
Current assets:
     Cash and cash equivalents                                                 $     27,760      $    20,389
     Accounts receivable, less allowance for doubtful
       accounts of $2,840 and $1,931                                                 83,621           71,840
     Inventories                                                                     47,799           55,748
     Income taxes receivable                                                                       6,094
     Other assets                                                                    16,113           15,672
                                                                            ---------------- -----------------
          Total current assets                                                      175,293          169,743

Property and equipment, net                                                         127,268          119,768
Goodwill and other intangibles, net                                                 270,202          269,219
Other assets                                                                         24,514           13,457
                                                                            ---------------- -----------------
                                                                               $    597,277      $   572,187
                                                                            ================ =================


LIABILITIES AND SHAREHOLDERS' EQUITY 
Current liabilities:
     Accounts payable                                                          $     27,417      $    31,611
     Accrued compensation                                                            12,323           13,349
     Accrued acquisition earnouts                                                    12,960            9,000
     Other accrued liabilities                                                       30,403           28,324
     Income taxes payable                                                             5,900
     Current portion of long-term debt                                                3,562            3,644
     Current portion of capital lease obligations                                       788              975
                                                                            ---------------- -----------------
          Total current liabilities                                                  93,353           86,903

Line of credit                                                                       35,000           86,000
Long-term debt, less current portion                                                 89,929            5,870
Deferred income taxes                                                                35,857           35,735
Capital lease obligations, less current portion                                       1,484            2,274
                                                                            ---------------- -----------------
          Total liabilities                                                         255,623          216,782
                                                                            ---------------- -----------------

     Commitments and contingencies (Notes 1, 5, 6, 8 and 16)

Shareholders' equity:
     Preferred stock, no par value; 4,000,000 shares
          authorized, no shares issued or outstanding
     Common stock, $.05 par value; 40,000,000 shares
          authorized, 27,055,894 shares issued                                        1,353            1,353
     Additional paid-in capital                                                     238,052          239,699
     Retained earnings                                                              209,772          169,714
     Deferred compensation                                                             (843)          (1,495)
     Cumulative translation adjustment                                               (2,250)            (934)
     Treasury stock at cost, 4,813,242 and 2,373,223 shares                        (104,430)         (52,932)
                                                                            ---------------- -----------------
          Total shareholders' equity                                                341,654          355,405
                                                                            ---------------- -----------------
                                                                               $    597,277      $   572,187
                                                                            ================ =================

</TABLE>

See accompanying notes to consolidated financial statements.

<PAGE> 11


FRANKLIN COVEY CO.
CONSOLIDATED STATEMENTS OF INCOME
<TABLE>
<CAPTION>

YEAR ENDED AUGUST 31,                                                              1998            1997             1996
- -------------------------------------------------------------------------- ----------------- ---------------- -----------------
In thousands, except per share data

<S>                                                                          <C>               <C>              <C>    
Sales:
     Product                                                                 $     343,832     $     301,687    $     236,039
     Training                                                                      174,927           107,417           70,812
     Printing services                                                              27,853            24,168           25,155
                                                                           ----------------- ---------------- -----------------
         Total sales                                                               546,612           433,272          332,006
                                                                           ----------------- ---------------- -----------------
Cost of sales:
     Product                                                                       148,212           126,419          104,486
     Training                                                                       44,153            31,283           22,475
     Printing services                                                              21,523            17,900           19,261
                                                                           ----------------- ---------------- -----------------
         Total cost of sales                                                       213,888           175,602          146,222
                                                                           ----------------- ---------------- -----------------
         Gross margin                                                              332,724           257,670          185,784

Selling, general and administrative                                                221,303           164,057          116,362
Depreciation and amortization                                                       33,028            20,800           12,739
Merger and integration costs                                                                           5,450   
                                                                           ----------------- ---------------- -----------------
         Income from operations                                                     78,393            67,363           56,683

Interest income                                                                      1,954             1,344            2,188
Interest expense                                                                    (8,316)           (2,344)            (630)
                                                                           ----------------- ---------------- -----------------
         Income before provision for income taxes
              and cumulative effect of accounting change                            72,031            66,363           58,241
Provision for income taxes                                                          29,893            27,498           24,002
                                                                           ----------------- ---------------- -----------------
         Income before cumulative effect of accounting
              change                                                                42,138            38,865           34,239
Cumulative effect of accounting change, net of tax (Note 13)                        (2,080)
                                                                           ----------------- ---------------- -----------------
         Net income                                                          $      40,058     $      38,865    $      34,239
                                                                           ================= ================ =================

Income from continuing operations per share:
         Basic                                                               $        1.75     $        1.83    $        1.61
         Diluted                                                                      1.70              1.76             1.53

Cumulative effect of accounting change, net of tax, per share:
         Basic                                                                        (.09)
         Diluted                                                                      (.08)
                                                                           ----------------- ---------------- -----------------

Net income per share:
         Basic                                                               $        1.66     $        1.83    $        1.61
         Diluted                                                                      1.62              1.76             1.53
                                                                           ================= ================ =================

Weighted average number of common and common equivalent shares:
         Basic                                                                      24,091            21,201           21,298
         Diluted                                                                    24,726            22,117           22,328
                                                                           ----------------- ---------------- -----------------

</TABLE>

See accompanying notes to consolidated financial statements.


<PAGE> 12


FRANKLIN COVEY CO.
CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY
<TABLE>
<CAPTION>

                                                                                                                           TOTAL
                               COMMON STOCK      ADDITIONAL                           CUMULATIVE     TREASURY STOCK        SHARE-
                            -----------------     PAID-IN     RETAINED    DEFERRED   TRANSLATION  --------------------    HOLDERS'
                            SHARES     AMOUNT     CAPITAL     EARNINGS  COMPENSATION  ADJUSTMENT   SHARES      AMOUNT     EQUITY
- ----------------------- ----------- ----------- ----------- ------------ ----------- ----------- ---------- ----------- ----------
In thousands 
<S>                         <C>      <C>         <C>         <C>          <C>         <C>          <C>       <C>        <C>       
Balance at
August 31, 1995             22,025   $   1,101   $ 131,228   $  96,610    $    (740)  $    (711)     (254)   $  (3,146) $ 224,342
                        ----------- ----------- ----------- ------------ ----------- ----------- ---------- ----------- ----------

Tax benefit from
  exercise of affiliate
  stock options                                        287                                                                    287
Issuance of common
  stock from treasury                                  654                                            132          371      1,025
Purchase of treasury
  shares                                                                                           (1,375)     (28,119)   (28,119
Deferred
  compensation                                         790                     (500)                                          290
Cumulative 
  translation
  adjustment                                                                               (229)                             (229
Net income                                                       34,239                                                    34,239
                        ----------- ----------- ----------- ------------ ----------- ----------- ---------- ----------- ----------
Balance at
August 31, 1996             22,025       1,101     132,959      130,849      (1,240)       (940)   (1,497)     (30,894)   231,835
                        ----------- ----------- ----------- ------------ ----------- ----------- ---------- ----------- ----------
Issuance of common
  stock in connection
  with merger                5,031         252     111,246                                                                111,498
Value of options
  granted in merger                                  4,331                                                                  4,331
Tax benefit from
  exercise of affiliate
  stock options                                      1,654                                                                  1,654
Issuance of common
  stock from treasury                              (11,340)                                           844       14,340      3,000
Purchase of treasury
  shares                                                                                           (1,720)     (36,378)   (36,378)
Deferred
  compensation                                         849                     (255)                                          594
Cumulative
  translation                                                                                 6                                 6
  adjustment
Net income                                                       38,865                                                    38,865
                        ----------- ----------- ----------- ------------ ----------- ----------- ---------- ----------- ----------
Balance at
August 31, 1997             27,056       1,353     239,699      169,714      (1,495)       (934)   (2,373)     (52,932)   355,405
                        ----------- ----------- ----------- ------------ ----------- ----------- ---------- ----------- ----------
Tax benefit from
  exercise of affiliate
  stock options                                        266                                                                    266
Issuance of common
  stock from treasury                               (1,913)                                           247        5,515      3,602
Purchase of treasury
  shares                                                                                           (2,687)     (57,01)    (57,013)
Deferred
  compensation                                                                  652                                           652
Cumulative
  translation
  adjustment                                                                             (1,316)                           (1,316)
Net income                                                       40,058                                                    40,058
                        ----------- ----------- ----------- ------------ ----------- ----------- ---------- ----------- ----------
Balance at
August 31, 1998             27,056   $   1,353   $ 238,052   $ 209,772    $    (843)  $  (2,250)   (4,813)   $(104,430) $ 341,654
                        =========== =========== =========== ============ =========== =========== ========== =========== ==========
                       
</TABLE>

See accompanying notes to consolidated financial statements.

<PAGE> 13


FRANKLIN COVEY CO.
CONSOLIDATED STATEMENTS OF CASH FLOWS

<TABLE>
<CAPTION>

YEAR ENDED AUGUST 31,                                                               1998             1997             1996
- -------------------------------------------------------------------------- ----------------- ---------------- -----------------
In thousands

<S>                                                                              <C>               <C>              <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
     Net income                                                                  $  40,058         $  38,865        $  34,239
     Adjustments to reconcile net income to net cash
         provided by operating activities:
         Depreciation and amortization                                              38,626            23,576           16,217
         Provision for losses on accounts receivable                                   890               349              244
         Deferred income taxes                                                         613            (3,178)            (756)
         Deferred compensation                                                         652               594              290
         Loss on sale of assets                                                        317                 8              187
         Changes in assets and liabilities, net of effects from acquisitions:
              Decrease (increase) in accounts receivable                           (10,885)          (19,332)           1,671
              Decrease (increase) in inventories                                     8,061            (1,068)           1,889
              Increase in other assets                                             (12,044)          (13,397)          (1,026)
              Increase (decrease) in accounts payable
                  and accrued liabilities                                           (4,495)           18,783           (3,515)
              Increase (decrease) in income taxes                                   12,261               465           (4,049)
                                                                           ----------------- ---------------- -----------------
         Net cash provided by operating activities                                  74,054            45,665           45,391
                                                                           ----------------- ---------------- -----------------

CASH FLOWS FROM INVESTING ACTIVITIES:
     Acquisition of businesses                                                     (16,786)          (33,188)          (7,608)
     Disposal of businesses                                                         12,126
     Purchase of license rights                                                                      (27,000)
     Purchases of property and equipment, net of effects from
         acquisitions                                                              (39,239)          (20,189)         (19,463)
     Proceeds from sale of property and equipment                                       84               366              148
                                                                           ----------------- ---------------- -----------------
         Net cash used for investing activities                                    (43,815)          (80,011)         (26,923)
                                                                           ----------------- ---------------- -----------------

CASH FLOWS FROM FINANCING ACTIVITIES:
     Proceeds from short-term borrowings                                                               3,256              316
     Payments on short-term borrowings                                                (889)             (398)  
     Proceeds from long-term debt and line of credit, net of effects
         from acquisitions                                                         119,969            64,419              121
     Payments on long-term debt and capital leases                                 (87,221)           (3,211)          (2,834)
     Purchases of common stock for treasury                                        (57,013)          (36,378)         (28,119)
     Proceeds from treasury stock issuances                                          3,602             3,000            1,312
                                                                           ----------------- ---------------- -----------------
         Net cash (used for) provided by financing activities                      (21,552)           30,688          (29,204)
                                                                           ----------------- ---------------- -----------------

     Effect of foreign exchange rates                                               (1,316)                6             (229)
                                                                           ----------------- ---------------- -----------------

     Net increase (decrease) in cash and cash equivalents                            7,371            (3,652)         (10,965)
     Cash and cash equivalents at beginning of year                                 20,389            24,041           35,006
                                                                           ----------------- ---------------- -----------------
     Cash and cash equivalents at end of year                                    $  27,760         $  20,389        $  24,041
                                                                           ================= ================ =================


See accompanying notes to consolidated financial statements.
</TABLE>

<PAGE> 14




FRANKLIN COVEY CO.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


1.     NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

     Franklin  Covey  Co.  (the  "Company")   provides   training  seminars  and
manufactures  and  distributes  products  designed to improve  organization  and
individual  effectiveness through proven leadership and productivity principles.
The Company's  best known products  include the Franklin  Planner as well as the
best-selling  book, 7 Habits of Highly  Effective  People.  The Company operates
principally in the education and personal planner industries.

Principles of Consolidation

     The accompanying  consolidated financial statements include the accounts of
the Company and its wholly  owned  subsidiaries.  All  significant  intercompany
balances and transactions have been eliminated in consolidation.

Pervasiveness of Estimates

     The  preparation  of financial  statements  in  conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that  affect the  reported  amounts of assets and  liabilities  and
disclosure of  contingent  assets and  liabilities  at the date of the financial
statements  and the  reported  amounts  of  revenues  and  expenses  during  the
reporting period. Actual results could differ from those estimates.

Cash Equivalents

     The Company  considers  all highly  liquid  investments  purchased  with an
original maturity of three months or less to be cash  equivalents.  As of August
31,  1998,  the  Company had demand  deposits at various  banks in excess of the
$100,000 limit for insurance by the Federal Deposit Insurance Corporation.

Inventories

     Inventories  are  stated  at the  lower  of  cost  or  market,  cost  being
determined using the first-in, first-out method.

Property and Equipment

     Property and  equipment are stated at cost less  accumulated  depreciation.
Depreciation  is  calculated  using the  straight-line  method over the expected
useful lives of the assets as follows:

Description                                      Useful Lives
- ---------------------------------------------- -----------------

Machinery and equipment                           3-7 years
Furniture and fixtures                            5-7 years
Buildings and improvements                       15-39 years

     Expenditures  for  maintenance  and  repairs  are  charged  to  expense  as
incurred.  Gains and losses on sale of property  and  equipment  are recorded in
current operations.

Long-Lived Assets

     The Company  evaluates its long-lived  assets at each balance sheet date to
determine whether events and circumstances have occurred which indicate possible
impairment.  Based upon its most recent  analysis,  the Company believes that no
material impairment of long-lived assets exists at August 31, 1998.



<PAGE> 15


Other Assets

     The  Company  is  currently  involved  in  a  business   reengineering  and
information systems implementation project (the "Project"). Certain costs of the
Project  have been  capitalized  in  accordance  with  authoritative  accounting
pronouncements  (see Note 13). At August 31, 1998,  the Company had  capitalized
$17.9 million of Project costs that are classified as other assets. As phases of
the Project are completed and placed into service,  the associated costs will be
reclassified to property and equipment or intangible assets, as appropriate, and
depreciated or amortized over a five-year period.

Foreign Currency Translation and Transactions

     The  balance  sheet  accounts of the  Company's  foreign  subsidiaries  are
translated  into U.S.  dollars  using the current  exchange  rate.  Revenues and
expenses  are  translated   using  an  average   exchange  rate.  The  resulting
translation gains or losses are recorded as a cumulative  translation adjustment
in shareholders'  equity.  Transaction  gains and losses are reported in current
operations.

Revenue Recognition

     Revenue is recognized upon shipment of product and presentation of training
seminars. As part of the training seminar, the Company provides a seminar kit to
each  participant  which  may  include a  Franklin  Planner,  manuals  and other
training materials.

Pre-Opening Costs

     Pre-opening  costs associated with new retail stores are charged to expense
as incurred. These amounts were not significant for the periods presented in the
accompanying consolidated financial statements.

Income Taxes

     The  Company   recognizes  a  liability  or  asset  for  the  deferred  tax
consequences  of  temporary  differences  between  the tax  bases of  assets  or
liabilities and their reported amounts in the financial statements.

Concentrations of Credit Risk

     Financial   instruments   that   potentially   subject   the   Company   to
concentrations  of credit risk consist  primarily of trade  receivables.  In the
normal course of business,  the Company  provides credit terms to its customers.
Accordingly,  the Company performs  ongoing credit  evaluations of its customers
and maintains  allowances for possible  losses which,  when realized,  have been
within the range of management's expectations.

Fair Value of Financial Instruments

     The book value of the Company's  financial  instruments  approximates  fair
value. The estimated fair values have been determined using  appropriate  market
information and valuation methodologies.

Recent Accounting Pronouncements

     In June 1997, the Financial  Accounting  Standards  Board  ("FASB")  issued
Statement  of  Financial  Accounting  Standards  ("SFAS")  No.  130,  "Reporting
Comprehensive  Income." SFAS No. 130 establishes standards for the reporting and
display of comprehensive  income and its components.  The statement  requires an
"all-inclusive" approach which specifies that all revenues,  expenses, gains and
losses recognized during the period be reported in income, regardless of whether
they are considered to be results of operations of the period. This statement is
effective for fiscal years beginning  after December 15, 1997, and  accordingly,
the Company will adopt SFAS No. 130 in fiscal 1999. The Company believes it will
not have a material impact on its financial statements.
<PAGE> 16


     In June 1997, the FASB issued SFAS No. 131,  "Disclosures about Segments of
an  Enterprise  and  Related  Information."  SFAS No. 131  requires  that public
business  enterprises  report certain  information  about operating  segments in
complete  sets of  financial  statements.  The  statement  specifies  disclosure
requirements about the products and services of a company,  the geographic areas
in which it operates,  and their major customers.  SFAS No. 131 is effective for
fiscal years  beginning  after December 15, 1997, and  accordingly,  the Company
will adopt this statement in fiscal 1999.

     In June 1998,  the FASB  issued SFAS No. 133,  "Accounting  for  Derivative
Instruments and Hedging Activities." This statement  establishes  accounting and
reporting  standards  requiring that every derivative  instrument be recorded on
the balance  sheet as either an asset or liability  measured at fair value.  The
statement  also  requires  that  changes  in  the  derivative's  fair  value  be
recognized  currently in earnings unless specific hedge accounting  criteria are
met. This statement is effective for fiscal years  beginning after June 15, 1999
and is not  expected  to  have a  material  impact  on the  Company's  financial
statements.

Reclassifications

     Certain reclassifications have been made in the prior periods' consolidated
financial statements to conform with the current year presentation.


2.     INVENTORIES

     Inventories are comprised of the following (in thousands):


<TABLE>
<CAPTION>

AUGUST 31,
- ------------------------------ --------------- ---------------
                                     1998            1997
- ------------------------------ --------------- ---------------
<S>                              <C>             <C>         
Finished goods                   $     32,141    $     40,955
Work-in-process                         5,261           7,286
Raw materials                          10,397           7,507
                               --------------- ---------------
                                 $     47,799    $     55,748
                               =============== ===============
</TABLE>


3.     PROPERTY AND EQUIPMENT

     Property and equipment are comprised of the following (in thousands):
<TABLE>
<CAPTION>

AUGUST 31,
- ------------------------------------ ------------- -------------
                                          1998          1997
- ------------------------------------ ------------- -------------
<S>                                   <C>           <C>        
Land and improvements                 $    10,382   $    11,301
Buildings                                  42,797        50,978
Machinery and equipment                    91,841        68,106
Furniture and fixtures                     52,128        45,508
                                     ------------- -------------
                                          197,148       175,893

Less accumulated  depreciation            (69,880)      (56,125)
                                     ------------- -------------
                                      $   127,268   $   119,768
                                     ============= =============
</TABLE>

     Certain real estate  represents  collateral for debt  obligations (see Note
5).
<PAGE> 17


4.     GOODWILL AND OTHER INTANGIBLE ASSETS

     Goodwill  and  other  intangible   assets  consist  of  the  following  (in
thousands):
<TABLE>
<CAPTION>

AUGUST 31,
- ----------------------------------- ------------- -------------
                                         1998          1997
- ----------------------------------- ------------- -------------
<S>                                  <C>           <C>        
Goodwill                             $   115,290   $    88,685
License rights                            27,000        27,000
Curriculum rights                         62,685        64,019
Trade names and other                     98,476       109,375
                                    ------------- -------------
                                         303,451       289,079

Less accumulated  amortization           (33,249)      (19,860)
                                    ------------- -------------

                                     $   270,202   $   269,219
                                    ============= =============
</TABLE>



     Goodwill and other intangible assets are amortized on a straight-line basis
over the following estimated useful lives:

                                                 Useful Lives
                                               -----------------

Goodwill                                          5-30 years
License rights                                      40 years
Curriculum rights                                14-30 years
Trade names and other                             4-40 years

     At each balance  sheet date,  the Company  evaluates its goodwill and other
intangible assets to determine whether events or circumstances may have occurred
which indicate  possible  impairment.  Based upon its most recent analysis,  the
Company  believes that no material  impairment of goodwill or other  intangibles
exists at August 31, 1998.


5.     DEBT

Lines of Credit

     The  Company  has  unsecured  bank lines of credit  available  for  working
capital needs totaling $89.0 million at August 31, 1998. On August 31, 1998, the
Company had $35.0  million  outstanding  on a $75.0  million line of credit with
interest at the lesser of the prime rate less .75% or the LIBOR rate plus 1.00%.
The $75.0 million line of credit agreement  expires in October 2001. The Company
also has a $14.0 million  short-term  line of credit with interest at .25% below
the prevailing  prime rate. At August 31, 1998,  $3.6 million was outstanding on
this line of credit which expires in January 1999. The short-term line of credit
is reported as a component of other accrued liabilities.
<PAGE> 18


     The lines of credit  require  the  Company to  maintain  certain  financial
ratios and  working  capital  levels.  At August 31,  1998,  the  Company was in
compliance with the terms of the agreements. Commitment fees associated with the
lines of credit were immaterial for fiscal years 1998 and 1997.

Long-Term Debt

     Long-term debt is comprised of the following (in thousands):
<TABLE>
<CAPTION>

AUGUST 31,
- ------------------------------------ ------------ ------------
                                         1998         1997
- ------------------------------------ ------------ ------------
<S>                                    <C>          <C>>
Senior unsecured notes payable with 
interest at 6.6% due semi-annually,
principal payments of $17,000 due
annually May 2004 through 2008         $  85,000   

Note payable on demand, plus
interest at 8.0%                           1,749    $   2,834

Mortgage payable in monthly
installments of $18 including
interest at 8.5% through August
2016, secured by real estate               1,769        1,834

Note payable to bank, payable in 
monthly installments of $23 plus 
interest at prime plus .5% payable
through September 2002, secured by
real estate                                1,152        1,432

Note payable due in January 1999,
plus interest at 6.0%                      1,000        1,000

Note payable to a Japanese bank
for YEN 140,000 due April 2000
plus interest at 2.7%                        996

Mortgage payable in monthly installments
of $8 including interest at 9.9% through
October 2014, secured by real estate         728          747

Other mortgages and notes, payable in 
monthly installments, interest ranging
from 2.0% to 9.7%, due at various dates
through 2003, secured by equipment,
inventories and accounts receivable        1,097        1,667
                                     ------------ ------------
                                          93,491        9,514

Less current portion                      (3,562)      (3,644)
                                     ------------ ------------
Long-term debt, less current
portion                                $  89,929    $   5,870
                                     ============ ============
</TABLE>
<PAGE> 19


     The $85.0 million  senior  unsecured  notes payable  require the Company to
maintain certain  financial ratios and net worth levels until the notes are paid
in full. At August 31, 1998, the Company was in compliance with the terms of the
notes.

     In connection  with the issuance of the $85.0 million  notes  payable,  the
Company capitalized $0.6 million of loan fees which are being amortized over the
term of the notes  payable.  The loan fees are classified as other assets on the
accompanying balance sheet.

     Future maturities of  long-term debt  at August 31, 1998 are as follows (in
thousands):
<TABLE>
<CAPTION>

YEAR ENDING
AUGUST 31,
- --------------------------------------------    --------------
<S>                                                <C>       
1999                                               $    3,562
2000                                                    1,765
2001                                                      566
2002                                                      474
2003                                                      141
Thereafter                                             86,983
                                                --------------
                                                   $   93,491
                                                ==============
</TABLE>


6.       LEASE OBLIGATIONS

Capital Leases

     Future  minimum  lease  payments for  equipment  held under  capital  lease
arrangements as of August 31, 1998 are as follows (in thousands):
<TABLE>
<CAPTION>

YEAR ENDING
AUGUST 31,
- --------------------------------------------    --------------
<S>                                                <C>       
1999                                               $      932
2000                                                      658
2001                                                      592
2002                                                      393
                                                --------------
Total future minimum leas payments                      2,575
Less amount representing interest                        (303)
                                                --------------
Present value of future minimum lease
payments                                                2,272
Less current portion                                     (788)
                                                --------------
                                                   $    1,484
                                                ==============
</TABLE>
<PAGE> 20

     Total assets held under capital lease  arrangements  were $4.1 million with
accumulated  amortization of $1.4 million as of August 31, 1998. Amortization of
capital lease assets is included in depreciation and amortization expense.

Operating Leases

     The  Company  leases  certain  retail  store  and  office  locations  under
noncancelable  operating  lease  agreements with remaining terms of one to eight
years.  The following  summarizes  future minimum lease payments under operating
leases at August 31, 1998 (in thousands):
<TABLE>
<CAPTION>

YEAR ENDING
AUGUST 31,
- --------------------------------------------    --------------
<S>                                               <C>        
1999                                              $    12,039
2000                                                   10,120
2001                                                    7,749
2002                                                    6,915
2003                                                    6,425
Thereafter                                             18,792
                                                --------------
                                                  $    62,040
                                                ==============
</TABLE>

     Rental  expense for leases under  operating  lease terms was $16.8 million,
$11.7  million and $8.9 million for the years ended  August 31,  1998,  1997 and
1996, respectively.


7.     ADVERTISING

     Costs for newspaper,  television,  radio and other advertising are expensed
as incurred. Direct response advertising costs consist primarily of printing and
mailing costs for catalogs and seminar  mailers that are charged to expense over
the period of projected benefit,  not to exceed twelve months. Total advertising
costs were $26.7  million,  $18.9  million and $15.6 million for the years ended
August 31, 1998, 1997 and 1996, respectively. Prepaid catalog and seminar mailer
costs  reported in other  current  assets were $4.4  million and $4.3 million at
August 31, 1998 and 1997, respectively.


8.     COMMITMENTS AND CONTINGENCIES

Purchase Commitments

     At August 31, 1998, the Company had purchase  commitments  for  information
systems   hardware,   software,   licenses,   support  and  education   totaling
approximately $9.0 million.

Legal Matters

     The Company is the subject of certain  legal  actions,  which it  considers
routine to its business activities.  As of August 31, 1998,  management believes
that,  after discussion with its legal counsel,  any potential  liability to the
Company under such actions will not  materially  affect the Company's  financial
position or results of operations.
<PAGE> 21


9.     RELATED PARTY TRANSACTIONS

     During  fiscal  years 1998 and 1997,  the  Company  purchased  500,000  and
750,000  shares of its common stock for $12.0 million and $18.0 million in cash,
respectively,  from the  Chairman  of the Board of  Directors.  All shares  were
purchased at the existing fair market value on the dates of the transactions.

     During the years  ended  August 31, 1998 and 1997,  the  Company  purchased
100,000 and 110,000 shares of its common stock for $2.5 million and $2.4 million
in cash,  respectively,  from a former officer and director of the Company.  The
shares were  purchased  at the  existing  fair market  value on the dates of the
transactions.

     The Company purchased 194,000 shares of its common stock from a director of
the Company for $3.7 million in cash during the year ended August 31, 1998. Also
during fiscal 1998, the Company purchased 57,094 shares of its common stock from
a former  officer of the Company for $1.1  million.  The  foregoing  shares were
purchased at the existing fair market value on the dates of the transactions.

     Premier  Agendas  ("Premier"),  a  subsidiary  of the  Company,  had  trade
accounts  payable  to various  companies  which are  partially  owned by certain
former  owners of Premier  totaling  $1.5 million and $3.0 million at August 31,
1998 and 1997,  respectively.  In  addition,  Premier  had notes  payable to key
employees  totaling  $1.8  million and $2.8  million at August 31, 1998 and 1997
(see Note 5). The notes  payable  were used for  working  capital,  are due upon
demand, and have interest rates which approximate prevailing market rates.

     The  Company,  under  a  long-term  agreement,   leases  buildings  from  a
partnership  which  is  partially  owned  by the  Co-Chairman  of the  Board  of
Directors  and  certain  officers of the  Company.  Rental  expense  paid to the
partnership  totaled  approximately  $1.8 million and $0.4 million during fiscal
years 1998 and 1997, respectively.

     The Company pays the  Co-Chairman of the Board of Directors a percentage of
the proceeds received for seminars that are presented by the Co-Chairman. During
the years ended August 31, 1998 and 1997,  the Company paid  approximately  $2.4
million and $0.2 million, respectively, for such seminars.

     During fiscal 1998, the Company sold one of its consulting units to a group
of former  employees for $1.6  million.  The amount is payable to the Company in
six annual  installments  from  September  1998 through  2003.  The Company also
granted certain employees the option to purchase another  consulting unit of the
Company for $1.2  million  payable to the Company in equal  annual  installments
over a ten-year period commencing January 2001. Such option becomes exerciseable
upon the achievement of certain financial thresholds over the next two years.


10.    CAPITAL TRANSACTIONS

Capital Stock

     The Company's Board of Directors and shareholders have authorized 4,000,000
shares of preferred  stock,  no par value,  of which none has been  issued.  The
Board  of  Directors  is  authorized  to  determine  the  designation,   powers,
preferences,  rights and  limitations  of any series of preferred  stock and the
number of shares constituting any such series.
<PAGE> 22

Treasury Stock

     The Company sold  247,069,  844,342 and 132,021  shares of its common stock
held in  treasury as a result of the  exercise  of options  and the  purchase of
shares under the  Company's  employee  stock  purchase  plan for the years ended
August 31, 1998, 1997 and 1996, respectively. These shares were sold for a total
of approximately  $3.6 million,  $4.9 million and $1.0 million and had a cost of
approximately  $5.5 million,  $14.3 million and $0.4 million for the years ended
August 31,  1998,  1997 and 1996,  respectively.  In March 1998,  March 1996 and
September 1996, the Company's Board of Directors  approved the purchase of up to
3,000,000 shares,  1,000,000 shares and 2,000,000 shares,  respectively,  of the
Company's  common stock.  During fiscal years 1998,  1997 and 1996,  the Company
purchased  2,687,000  shares at a cost of $57.0 million,  1,720,000  shares at a
cost  of  $36.4  million  and  1,375,000  shares  at a cost  of  $28.1  million,
respectively.

     Subsequent to August 31, 1998,  the Company's  Board of Directors  approved
the purchase of an additional 2,000,000 shares of the Company's common stock.

Tax Benefit from Exercise of Affiliate Stock Options

     During  fiscal  years  1998,  1997 and 1996,  certain  employees  exercised
affiliate  stock options  (nonqualified  stock options  received from  principal
shareholders  of the Company)  which  resulted in tax benefits to the Company of
$0.3 million, $1.7 million and $0.3 million,  respectively,  which were recorded
as increases to additional paid-in capital.

Deferred Compensation

     Deferred   compensation   represents   restricted   stock  granted  to  key
executives.  The stock  vests in full four  years from the date of grant and was
recorded at the fair market value at the date of grant.  Compensation expense is
recognized ratably over the four-year period.

Stock Options

     The  Company's  Board of Directors  has approved an incentive  stock option
plan whereby 5,000,000 shares of common stock have been reserved for issuance to
key  employees at a price not less than the fair market  value of the  Company's
common  stock at the date of grant.  The  term,  not to exceed  ten  years,  and
exercise  period  of each  incentive  stock  option  awarded  under the plan are
determined  by a committee  appointed by the Company's  Board of  Directors.  At
August 31, 1998,  shares available for granting under the incentive stock option
plan were 1,074,981.

     A summary of nonqualified  and incentive stock option activity is set forth
below:
<TABLE>
<CAPTION>

                              Number of        Weighted Avg.
                               Options        Exercise Price
- ------------------------ ----------------- -------------------
<S>                            <C>              <C>    
Outstanding at
  August 31, 1995              2,965,429        $ 17.76

Granted                          838,500          19.19
Exercised                        (41,950)          2.32
Forfeited                        (23,825)         27.72
                         -----------------  -----------------
Outstanding at
  August 31, 1996              3,738,154          18.36

Granted:
  At market value                747,340          19.03
  In connection with
     the Merger                  382,100           5.97
Exercised                       (838,092)          4.32
Forfeited                       (127,574)         22.91
                         -----------------  -----------------
Outstanding at
  August 31, 1997              3,901,928          20.24

Granted                          434,800          23.64
Exercised                       (200,024)         13.62
Forfeited                       (466,974)         23.72
                         -----------------  -----------------
Outstanding at
  August 31, 1998              3,669,730        $ 21.89
                         =================  =================
</TABLE>
<PAGE> 23

     Options  exerciseable  at August 31,  1998,  1997 and 1996 were  2,261,935,
2,269,399  and  2,214,073 and had weighted  average  exercise  prices of $22.65,
$22.04 and $15.40, respectively.

     The Company  applies  Accounting  Principles  Board ("APB")  Opinion 25 and
related   interpretations   in  accounting  for  its  plans.   Accordingly,   no
compensation  expense has been recognized for its stock option plans or employee
stock purchase plan. Had compensation  cost for the Company's stock option plans
and  employee  stock  purchase  plan  been  determined  in  accordance  with the
provisions  of SFAS No. 123,  "Accounting  for  Stock-Based  Compensation,"  the
Company's  net income and  earnings per share would have been reduced to the pro
forma amounts indicated below (in thousands, except per share data):

<TABLE>
<CAPTION>

YEAR ENDED
AUGUST 31,
- ---------------------------- ----------- ----------- ------------
                                 1998        1997         1996
- ---------------------------- ----------- ----------- ------------
<S>                            <C>         <C>         <C>     
Net income as reported         $ 40,058    $ 38,865    $ 34,239
Net income pro forma             34,978      30,514      30,410

Diluted earnings per
  share as reported               1.62        1.76        1.53
Diluted earnings per
  share pro forma                 1.41        1.38        1.36
</TABLE>

     Because  the SFAS No.  123  method of  accounting  has not been  applied to
options granted prior to September 1, 1995, the resulting pro forma compensation
cost may not be representative of that to be expected in future years.

     The  following  information  applies to options  outstanding  at August 31,
1998:

o    Option shares outstanding of 413,972 have exercise prices between $1.11 and
     $11.83,  with a  weighted  average  exercise  price of $3.29 and a weighted
     average  remaining  contractual  life of 4.6  years  of which  170,891  are
     exercisable at August 31, 1998.

o    A total of  2,413,883  options  have  exercise  prices  between  $15.50 and
     $26.82,  with a weighted  average  exercise  price of $20.41 and a weighted
     average  remaining  contractual  life of 7.0 years of which  1,260,419  are
     exercisable at August 31, 1998.

o    The remaining  841,875  options  outstanding  have exercise  prices between
     $29.38 and $34.50,  with a weighted  average exercise price of $34.21 and a
     weighted average  remaining  contractual life of 5.7 years of which 830,625
     are exercisable at August 31, 1998.

     The weighted  average  fair value of options  granted  under the  Company's
stock  option  plans  during the year  ended  August 31,  1998 was  $11.17.  The
weighted  average fair value of options granted under the Company's stock option
plans during the year ended August 31, 1997 was  estimated at $11.23 for options
granted at the market  price and $15.08  for  options  granted  below the market
price in  connection  with the Merger (see Note 16). The  weighted  average fair
value of options granted during the year ended August 31, 1996 was $10.73.
<PAGE> 24


     The Black-Scholes  option-pricing  model was used to calculate the weighted
average  fair value of options  using the  following  assumptions  for grants in
fiscal years 1998, 1997 and 1996:
<TABLE>
<CAPTION>

YEAR ENDED AUGUST 31
- -------------------------- ----------- ------------ -----------
                               1998        1997        1996
- -------------------------- ----------- ------------ -----------

<S>                            <C>         <C>          <C> 
Dividend yield                 none        none         none
Volatility                     57.7%       61.5%        61.5%
Expected life (years)           1.2         2.5          2.5
Risk free rate of
  return                        5.4%        6.1%         5.9%
</TABLE>


     The estimated fair value of options  granted is subject to the  assumptions
made and if the  assumptions  were to change,  the estimated  fair value amounts
could be  significantly  different.  The weighted  average fair value of options
exercised  during fiscal years 1998, 1997 and 1996 was $11.49,  $4.41 and $2.44,
respectively.


11.    EMPLOYEE BENEFIT PLANS

Profit Sharing Plans

     The Company has defined  contribution  profit  sharing  plans that  qualify
under Section 401(k) of the Internal Revenue Code. The plans provide  retirement
benefits  for   employees   meeting   minimum  age  and  service   requirements.
Participants  may contribute up to 15% of their gross wages,  subject to certain
limitations.  The plans provide for matching  contributions by the Company.  The
matching  contributions  expensed in the years ended August 31,  1998,  1997 and
1996  were   approximately   $1.7  million,   $1.4  million  and  $1.2  million,
respectively.

Employee Stock Purchase Plan

     The  Company  has an  employee  stock  purchase  plan which  reserved up to
300,000 shares of common stock for issuance under the plan. Accordingly,  shares
of common stock can be purchased by qualified  employees at a price equal to 85%
of the fair market value of common stock at time of  purchase.  Shares  totaling
46,934,  42,527 and 47,574 have been issued  under this plan for the years ended
August 31, 1998,  1997 and 1996,  respectively.  Shares  available  for issuance
under this plan at August 31, 1998,  were 82,783.  The Company  accounts for its
employee  stock purchase plan under the provisions of APB Opinion 25 and related
interpretations.


12.    INCOME TAXES

     The provision for income taxes consists of the following (in thousands):
<TABLE>
<CAPTION>

YEAR ENDED AUGUST 31,
- ------------------------- ----------- ------------ -----------
                              1998        1997         1996
- ------------------------- ----------- ------------ -----------
<S>                         <C>         <C>          <C> 
Current:
    Federal                 $ 24,620    $ 24,103     $ 19,960
    State                      4,067       5,755        3,886
    Foreign                    1,920         790          778
Deferred:
    Federal                     (614)     (2,544)        (548)
    State                       (100)       (606)         (74)
                          ----------- ------------ -----------
                            $ 29,893    $ 27,498     $ 24,002
                          =========== ============ ===========
</TABLE>
<PAGE> 25

     In  connection  with a change in  accounting  principle,  the Company  also
recognized a $1.5 million tax benefit in fiscal 1998.

     The  differences  between income taxes at the statutory  federal income tax
rate and income taxes reported in the  consolidated  statements of income are as
follows:

<TABLE>
<CAPTION>

YEAR ENDED AUGUST 31,
- ------------------------- ----------- ------------ -----------
                             1998        1997         1996
- ------------------------- ----------- ------------ -----------
<S>                          <C>         <C>          <C>    
Federal statutory
    tax rate                 35.0%       35.0%        35.0%
State income
    taxes, net of
    federal benefit           3.5         5.0          4.8
Goodwill
    amortization              2.3          .8           .3
Other                          .7          .6          1.1
                          ----------- ------------ -----------
                             41.5%       41.4%        41.2%
                          =========== ============ ===========
</TABLE>


     Significant components of the Company's deferred tax assets and liabilities
are comprised of the following (in thousands):
<TABLE>
<CAPTION>

AUGUST 31,
- ------------------------------------ ------------ ------------
                                          1998         1997
- ------------------------------------ ------------ ------------
<S>                                   <C>          <C>  
Current deferred tax assets:
    Inventory and bad debt
      reserves                        $    3,203   $    2,435
    Sales returns and
      contingencies                          993        2,822
    Vacation and other
      accruals                             2,454        1,461
    Other                                    243          666
                                     ------------ ------------
Total current deferred tax assets          6,893        7,384
                                     ------------ ------------

Long-term deferred tax assets and (liabilities):
    Interest and other
      capitalization                         431          593
    Intangibles and fixed
      asset step-up                      (31,647)     (33,316)
    Depreciation and
      amortization                        (2,203)      (2,286)
    Other                                 (2,438)        (726)
                                     ------------ ------------
Net long-term deferred tax
    liabilities                          (35,857)     (35,735)
                                     ------------ ------------
Net deferred income tax
    liability                         $  (28,964)  $  (28,351)
                                      =========== ============ 
</TABLE>

     Current  deferred tax assets are  reported as a component of other  current
assets.
<PAGE> 26


13.    CHANGE IN ACCOUNTING PRINCIPLE

     During fiscal 1998, the Emerging Issues Task Force (the "EITF") of the FASB
issued  consensus  ruling  97-13 which  specifies  the  accounting  treatment of
certain business reengineering and information technology  implementation costs.
EITF 97-13 requires that certain costs which have been previously capitalized to
now be expensed as incurred. In addition,  any previously capitalized costs that
were incurred, and are addressed by EITF 97-13, were required to be written off.

     The  Company  is  currently  involved  in  a  business   reengineering  and
information  system   implementation   project  and  has  capitalized  costs  in
accordance with generally  accepted  accounting  principles.  Certain previously
capitalized  costs of the Project were written off in accordance with EITF 97-13
as a cumulative adjustment in the Company's first quarter of fiscal 1998. During
the  remainder of fiscal 1998,  the  majority of the costs  associated  with the
Project  were  capitalized  in  accordance  with EITF  97-13  and other  related
accounting standards. The Company expects that the majority of remaining Project
costs will also qualify for capitalization.

     The Company incurred  significant  costs associated with the Project during
the fourth  quarter of fiscal 1997.  The following  unaudited pro forma schedule
presents the financial results of the Company as if the provisions of EITF 97-13
were adopted on September 1, 1996 (in thousands, except per share data):

<TABLE>
<CAPTION>

YEAR ENDED
AUGUST 31, 1997
- ---------------------------------- -------------- --------------
                                       Actual       Pro Forma
- ---------------------------------- -------------- --------------
                                                   (unaudited)
<S>                                 <C>            <C>        
Sales                               $   433,272    $   433,272
Gross margin                            257,670        257,670
Operating income                         67,363         64,184
Net income                               38,865         37,026

Net income per share:
     Basic                          $      1.83    $      1.75
     Diluted                               1.76           1.67

</TABLE>
<PAGE> 27

14.      NET INCOME PER SHARE

     During fiscal 1998, the Company adopted SFAS No. 128,  "Earnings Per Share"
("EPS") which  simplifies  the standards  for  calculating  EPS and replaces the
presentations  of Primary  EPS and Fully  Diluted EPS with Basic EPS and Diluted
EPS. Basic EPS is calculated by dividing  income from  continuing  operations by
the  weighted-average  number of common  shares  outstanding  during the period.
Diluted EPS is calculated by dividing income from  continuing  operations by the
weighted-average  number of common shares  outstanding plus the assumed exercise
of  all  dilutive  securities  using  the  treasury  stock  method.  Significant
components of the numerator and  denominator  used for Basic and Diluted EPS are
as follows (in thousands, except per share amounts):

<TABLE>
<CAPTION>

YEAR ENDED
AUGUST 31,
- ------------------------------ ----------- ---------- -----------
                                   1998       1997        1996
- ------------------------------ ----------- ---------- -----------
<S>                            <C>          <C>        <C> >
Income before accounting
  change                        $ 42,138    $38,865    $ 34,239
Cumulative effect of
  accounting change,
  net of tax                       (2,080)
                               ----------- ---------- -----------
Net Income                       $ 40,058    $38,865    $ 34,239
                               =========== ========== ===========

Basic weighted-average
  shares outstanding               24,091     21,201      21,298
Incremental shares from the
  assumed exercise of
  stock options                       635        916       1,030
                               ----------- ---------- -----------
Diluted weighted-average
  shares outstanding               24,726     22,117      22,328
                               =========== ========== ===========

Income from continuing 
  operations per share:
      Basic                      $   1.75    $   1.83   $   1.61
      Diluted                        1.70        1.76       1.53

Cumulative effect of accounting
  change, net of tax, per share:
      Basic                          (.09)
      Diluted                        (.08)
                               ----------- ---------- -----------

Net income per share:
      Basic                      $   1.66    $   1.83   $   1.61
      Diluted                        1.62        1.76       1.53
                               =========== ========== ===========
</TABLE>


     Options to purchase  1,661,875  shares of common stock with exercise prices
ranging from $23.00 to $34.50 per share were outstanding  during fiscal 1998 but
were not included in the  calculation  of Diluted EPS because the exercise price
was greater than the average market price of the common shares.

     Subsequent to August 31, 1998, the Company  purchased 688,200 shares of its
common stock for $13.0 million.
<PAGE> 28

15.      STATEMENTS OF CASH FLOWS

     The following  supplemental  disclosures are provided for the  Consolidated
Statements of Cash Flows (in thousands):
<TABLE>
<CAPTION>

YEAR ENDED AUGUST 31,
- ------------------------- ----------- ------------ -----------
                              1998         1997        1996
- ------------------------- ----------- ------------ -----------
<S>                        <C>         <C>          <C> 
Cash paid for:
    Income taxes           $  15,961   $  27,916    $  27,973
    Interest                   5,991       2,042          616
                          =========== ============ ===========
    Fair value of
      assets acquired      $  18,943   $  88,208    $  11,336
    Cash paid for
      net assets             (16,786)    (33,188)      (7,608)
                          ----------- ------------ -----------
    Liabilities
      assumed from
      acquisitions         $   2,157   $  55,020    $   3,728
                          =========== ============ ===========
Tax effect of
  exercise of
  affiliate stock
  options                  $     266   $   1,654    $     287
                          =========== ============ ===========
</TABLE>

Non-Cash Investing and Financing Activities

     During the years ended August 31, 1998 and 1997, the Company  accrued $13.0
million and $9.0 million,  respectively, for earnout payments in connection with
the acquisition of certain entities (see Note 16).

     Effective  June  2,  1997,   Franklin  Quest  Co.  ("Franklin")  and  Covey
Leadership  Center ("Covey") merged (the "Merger") to form Franklin Covey Co. In
the Merger,  the Company issued 5,030,894 shares of its common stock in exchange
for all of the issued and outstanding capital stock of Covey. The total value of
the stock exchanged was  approximately  $111.5  million.  In connection with the
foregoing  exchange,  the Company issued 382,100 stock options,  exerciseable at
$5.97 per share and valued at approximately $4.3 million, in exchange for all of
the outstanding options to purchase Covey stock.

     In  connection  with  recording  the  tax  effects  of the  Merger  and the
acquisition of Premier (see Note 16), the Company recognized approximately $29.4
million  of net  deferred  tax  liabilities  with a  corresponding  increase  to
goodwill.

     During fiscal 1997, the Company received 84,779 shares of common stock with
a fair market value of approximately  $1.9 million as consideration  for 684,000
stock  options  exercised  at $2.78 per share.  The  common  stock  issued  from
treasury  for the options  exercised  had a weighted  average cost of $20.35 per
share.
<PAGE> 29


16.    MERGER, ACQUISITIONS & DIVESTING ACTIVITIES

     Effective August 1, 1998, the Company sold its Institute of Fitness located
near St. George, Utah for $13.4 million in cash. During fiscal 1998, the Company
also sold certain  consulting  units and  discontinued its operations at certain
international  locations. The net impact of these divestitures was immaterial to
the consolidated financial statements of the Company.

     Effective April 1, 1998, the Company acquired King Bear, Inc. ("King Bear")
a Tokyo,  Japan based  company.  King Bear,  a former Covey  licensee,  provides
leadership  and time  management  training as well as publishing  services.  The
publishing  division of King Bear translated and currently publishes 7 Habits of
Highly  Effective  People in Japanese.  The cash purchase price was $5.3 million
with  additional  contingent  payments to be made over the next five years based
upon the operating  results of King Bear over that same period.  The acquisition
of King Bear was  accounted  for using the  purchase  method of  accounting  and
generated  $4.3 million of intangible  assets which are being  amortized over an
estimated useful life of 15 years.

     During fiscal 1997, Franklin and Covey merged to form Franklin Covey Co. In
the Merger,  the Company issued 5,030,894 shares of its common stock in exchange
for all of the issued and  outstanding  capital  stock of Covey.  The  Company's
shares were valued at $22.16 per share,  which was the average per share closing
sales  price of Franklin  common  stock on the New York Stock  Exchange  for the
twenty  consecutive  trading days ended May 28,  1997.  In  connection  with the
Merger,  the Company also acquired  certain  license rights for $27.0 million in
cash.

     The Merger was  accounted for using the purchase  method of accounting  and
generated  approximately  $175.6  million of  intangible  assets which are being
amortized over estimated useful lives ranging from 12 to 40 years. In connection
with  recording  the tax effects of the Merger,  the  Company  recognized  a net
deferred tax liability  totaling $24.0 million with a corresponding  increase to
goodwill which is being amortized over 30 years.

     The following  unaudited  pro forma  combined  financial  data presents the
results of operations of the Company as if the Merger had been  effective at the
beginning of the periods presented (in thousands):
<TABLE>
<CAPTION>

YEAR ENDING
AUGUST 31,
- ---------------------------------- ------------- -------------
                                         1997          1996
- ---------------------------------- ------------- -------------
(Unaudited)
<S>                                 <C>           <C>        
Revenue                             $   517,756   $   421,064
Operating income                         72,928        62,838
Net income                               39,839        35,142
Diluted EPS                                1.53          1.29
</TABLE>

     The foregoing  unaudited pro forma results of operations reflect the effect
of certain pro forma adjustments  including (1) the amortization of the goodwill
and  other  intangibles  resulting  from  the  Merger,  (2) the  recognition  of
increased  interest expense  resulting from the assumption of Covey  liabilities
and the cash payment for certain  license  rights,  (3) the adjustment of income
taxes to reflect a combined  effective federal and state income tax rate and (4)
the effect on earnings per share of the shares  exchanged  in the Merger  having
been outstanding for the periods presented.
<PAGE> 30

     On March 1, 1997, the Company acquired  Premier with operations  located in
Bellingham,  Washington and Abbotsford,  British Columbia.  Premier manufactures
and markets  academic and personal  planners for students from  kindergarten  to
college throughout the U.S. and Canada. Premier's business is seasonal in nature
and nearly all of its  revenue is  recognized  in the  Company's  fourth  fiscal
quarter.  The combined  cash purchase  price was $23.2  million with  additional
contingent  payments to be made over the next three  years based upon  Premier's
operating  performance over that same time period.  The Premier  acquisition was
accounted  for using the  purchase  method of  accounting  and  generated  $27.6
million of intangible  assets that are being amortized over an estimated  useful
life of 15 years.  In connection  with  recording the tax effects of the Premier
acquisition,  the Company  recognized a deferred  tax  liability  totaling  $5.4
million with a corresponding  increase to goodwill which is being amortized over
15 years.  During fiscal 1998, the Company paid the first contingent  payment of
approximately  $10.3  million.  Such payment was  classified  as goodwill and is
being amortized over the remaining life of the original purchased  goodwill.  As
of August 31,  1998,  $9.9  million has been  accrued for the second  contingent
payment.

     Effective October 1, 1996, the Company acquired the net assets of TrueNorth
Corporation  ("TrueNorth").  TrueNorth,  a Utah  Corporation,  is a provider  of
post-instructional personal coaching to corporations and individuals.  TrueNorth
develops  and delivers  one-on-one  personalized  coaching  which is designed to
augment the effectiveness and duration of training curricula. The purchase price
was $10.0 million in cash. In addition, contingent payments may be made over the
next five years based on TrueNorth's operating  performance.  The acquisition of
TrueNorth  was  accounted  for  using the  purchase  method  of  accounting  and
generated  $9.3 million of intangible  assets which are being  amortized over an
estimated  useful life of 15 years.  During  fiscal  1998,  the Company paid the
first  contingent  payment of  approximately  $1.6  million.  Such  payment  was
classified as goodwill and is being  amortized  over the  remaining  life of the
original  purchased  goodwill.  As of August 31,  1998,  $3.1  million  has been
accrued for the second contingent payment.

     Effective December 1, 1995, the Company acquired the assets of Productivity
Plus, Inc. ("PPI"), a provider of time management products sold primarily to the
military.  The company is headquartered in Phoenix,  Arizona.  The cash purchase
price  was $7.9  million,  and  additional  payments  may be made,  based on the
operating  results  of the  company  over  the next  four  years  following  its
acquisition.  The acquisition of PPI was accounted for using the purchase method
of accounting and generated  intangible  assets  totaling $6.6 million which are
being amortized over estimated useful lives of eight to ten years. During fiscal
1997,  $3.0 million of  additional  payments were paid to PPI based on operating
results of the period  measured.  Such  payments  are being  amortized  over the
remaining useful life of goodwill  generated by the  acquisition.  No additional
payments were required  during fiscal 1998 based upon operating  results for the
second measurement  period. In addition,  no future contingent  payments for the
third measurement period were accrued as of August 31, 1998.


17.    QUARTERLY FINANCIAL INFORMATION (UNAUDITED)

     The unaudited  quarterly financial  information  included on page 10 of the
annual report to shareholders is an integral part of the consolidated  financial
statements.





                                                                 Exhibit 23.1

                   CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS

     As independent public  accountants,  we hereby consent to the incorporation
of our reports included or incorporated by reference in this Form 10-K, into the
Company's  previously  filed  Registration  Statements  on Form  S-8,  File Nos.
33-73624 and 33-51314, and Form S-3, File No. 33-47894.





ARTHUR ANDERSEN LLP

Salt Lake City, Utah
   November 18, 1998



                                                                Exhibit 99.1


                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS
                  ON CONSOLIDATED FINANCIAL STATEMENT SCHEDULE





To Franklin Covey Co.:

     We have audited in accordance with generally  accepted auditing  standards,
the consolidated  financial  statements  included in Franklin Covey Co.'s annual
report to  shareholders  incorporated  by reference in this Form 10-K,  and have
issued our report thereon dated September 25, 1998. Our audits were made for the
purpose of forming an opinion on those statements taken as a whole. The schedule
listed in the index on page 39 is the responsibility of the Company's management
and is presented for the purpose of complying  with the  Securities and Exchange
Commissions  rules  and is not  part  of the  basic  financial  statements.  The
schedule has been subjected to the auditing  procedures  applied in the audit of
the  basic  financial  statements  and,  in our  opinion,  fairly  states in all
material  respects  the  financial  data  required  to be set forth  therein  in
relation to the basic financial statements taken as a whole.





ARTHUR ANDERSEN LLP

Salt Lake City, Utah
September 25, 1998



                                                                 Exhibit 99.2
                                                                 SCHEDULE II
                               FRANKLIN COVEY CO.

                 VALUATION AND QUALIFYING ACCOUNTS AND RESERVES
                    For the Three Years Ended August 31, 1998
                             (Dollars in Thousands)

<TABLE>
<CAPTION>

Column A                        Column B               Column C             Column D          Column E
- --------                        --------               --------             --------          --------
                                                       Additions
                                                       ---------
                               Balance at     Charged to      Charged
                               Beginning      Costs and       to Other                       Balance at
Description                    of Period       Expenses       Accounts     Deductions      End of Period
- -----------                    ---------       --------       --------     ----------       -------------
Year ended August 31, 1996:
<S>                             <C>            <C>             <C>          <C>               <C>
 Allowance for doubtful
    accounts                    $    672       $    301        $   12(1)    $    (96)(3)      $    889
 Allowance for inventories         1,022          7,267            62(2)      (2,973)(4)         5,378
                                --------       --------        ------       ---------         --------


                                $  1,694       $  7,568        $   74       $ (3,069)         $  6,267
                                ========       ========        ======       =========         ========


Year ended August 31, 1997:
 Allowance for doubtful
    accounts                    $    889       $  1,038        $1,322(1)    $ (1,318) (3)     $  1,931
 Allowance for inventories         5,378          4,254           400(2)      (5,557) (4)        4,475
                                --------       --------        ------       ---------         --------

                                $  6,267       $  5,292        $1,722       $ (6,875)         $  6,406
                                ========       ========        ======       =========         ========

Year ended August 31, 1998:
 Allowance for doubtful
    accounts                    $  1,931       $  3,472                     $ (2,563) (3)     $  2,840
 Allowances for inventories        4,475          6,522                       (5,998) (4)        4,999
                                --------       --------                     ---------         --------

                                $  6,406       $  9,994                     $ (8,561)         $  7,839
                                ========       ========                     =========         ========

</TABLE>


(1) Represents the addition of the allowances for doubtful  accounts of acquired
    companies.

(2) Represents  the  addition of  the  allowances  for  inventories  of acquired
    companies.

(3) Represents a write-off of accounts deemed uncollectible.

(4) Reduction in the allowance is due to a write-off of obsolete inventories.




<TABLE> <S> <C>


<ARTICLE>                     5

<CIK>                         0000886206
<NAME>                        FRANKLIN COVEY CO.
<MULTIPLIER>                  1,000
<CURRENCY>                    US DOLLARS
       
<S>                                           <C>
<PERIOD-TYPE>                                     12-MOS
<FISCAL-YEAR-END>                            AUG-31-1998
<PERIOD-START>                               SEP-01-1997
<PERIOD-END>                                 AUG-31-1998
<EXCHANGE-RATE>                                        1
<CASH>                                            27,760
<SECURITIES>                                           0
<RECEIVABLES>                                     86,461
<ALLOWANCES>                                       2,840
<INVENTORY>                                       47,799
<CURRENT-ASSETS>                                 175,293
<PP&E>                                           197,148
<DEPRECIATION>                                    69,880
<TOTAL-ASSETS>                                   597,277
<CURRENT-LIABILITIES>                             93,353
<BONDS>                                          126,413
                                  0
                                            0
<COMMON>                                           1,353
<OTHER-SE>                                       340,301
<TOTAL-LIABILITY-AND-EQUITY>                     596,277
<SALES>                                          546,612
<TOTAL-REVENUES>                                 546,612
<CGS>                                            213,888
<TOTAL-COSTS>                                    213,888
<OTHER-EXPENSES>                                 254,331
<LOSS-PROVISION>                                       0
<INTEREST-EXPENSE>                                 8,316
<INCOME-PRETAX>                                   72,031
<INCOME-TAX>                                      29,893
<INCOME-CONTINUING>                               42,138
<DISCONTINUED>                                         0
<EXTRAORDINARY>                                        0
<CHANGES>                                         (2,080)
<NET-INCOME>                                      40,058
<EPS-PRIMARY>                                       1.75
<EPS-DILUTED>                                       1.70
        




</TABLE>


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