COACTIVE MARKETING GROUP INC
10-Q, 2000-11-13
NON-OPERATING ESTABLISHMENTS
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-Q

(Mark One)
 x  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
---
     EXCHANGE ACT OF 1934

For the quarterly period ended September 30, 2000

                                       OR

    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
---
    EXCHANGE ACT OF 1934

For the transition period from                 to
                               ---------------    ---------------

                         Commission file number 0-20394

                         COACTIVE MARKETING GROUP, INC.
           ----------------------------------------------------------
             (Exact name of registrant as specified in its charter)

                       Delaware                        06-1340408
                   -----------------                 ---------------
               State or other jurisdiction of       (I.R.S. Employer
               incorporation or organization)     Identification Number)

                    415 Northern Boulevard
                    Great Neck, New York                  11021
         ----------------------------------------- --------------------
         (Address of principal executive offices)      (Zip Code)

Registrant's telephone number, including area code: (516) 622-2800
                                                    --------------

Indicate  by check  mark  whether  the  Registrant:  (1) has filed  all  reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
Registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days.

                  Yes  x   No
                      ---     ---

On November 10, 2000,  5,015,981  shares of the  Registrant's  Common Stock, par
value $.001 a share, were outstanding.







<PAGE>




                                      INDEX
                                      -----

                 COACTIVE MARKETING GROUP, INC. AND SUBSIDIARIES

<TABLE>
<S>                                                                                                                <C>
                                                                                                                   Page
                                                                                                                   ----
PART I - FINANCIAL INFORMATION
------------------------------

Item 1.  Consolidated Financial Statements of CoActive Marketing Group, Inc. and Subsidiaries (Unaudited)

                  Consolidated Balance Sheets - September 30, 2000 and March 31, 2000                               3

                  Consolidated Statements of Operations - Three month and six month periods ended
                  September 30, 2000 and September 30, 1999                                                         4

                  Consolidated Statement of Stockholders' Equity - Six month period ended
                  September 30, 2000                                                                                5

                  Consolidated Statements of Cash Flows - Six month periods ended
                  September 30, 2000 and September 30, 1999                                                         6

                   Notes to Unaudited Consolidated Financial Statements                                             7

Item 2.  Management's Discussion and Analysis of Financial Condition and
         Results of Operations                                                                                      8

Item 3.  Quantitative and Qualitative Disclosures About Market Risk                                                11


PART II - OTHER INFORMATION                                                                                        12
---------------------------

Item 1, 2, 3 and 5.        Not Applicable

Item 4.           Submission of Matters to a Vote of Security Holders

Item 6.  Exhibits and Reports on Form 8-K.

         (a) Exhibits.

                  Exhibit No.                        Description of Exhibit
                  ----------                         ----------------------
                  27                                 Financial Data Schedule

         (b) Reports on Form 8-K.   None

SIGNATURES                                                                                                         13
----------
</TABLE>


                                    2
<PAGE>


                         PART I - FINANCIAL INFORMATION
                         ------------------------------

                         COACTIVE MARKETING GROUP, INC.
                           Consolidated Balance Sheets
                      September 30, 2000 and March 31, 2000
<TABLE>
<S>                                                                             <C>                          <C>
                                                                                 September 30, 2000          March 31, 2000*
                                                                                 ------------------          ---------------
                                                                                    (Unaudited)
Assets
Current assets:
    Cash and cash equivalents                                                    $         2,459,198        $         1,106,823
    Accounts receivable                                                                    8,608,787                  9,420,042
    Unbilled contracts in progress                                                         3,179,275                  4,164,550
    Prepaid taxes                                                                             24,759                    256,088
    Prepaid expenses and other current assets                                              1,123,522                    711,111
                                                                                    -----------------         -----------------
    Total current assets                                                                  15,395,541                 15,658,614
                                                                                    -----------------         -----------------

Furniture, fixtures and equipment, net                                                     2,902,369                  2,479,868
Less accumulated depreciation                                                              1,215,817                    928,998
                                                                                    -----------------         -----------------
                                                                                           1,686,552                  1,550,870
                                                                                    -----------------         -----------------

Notes receivable from officer                                                                225,000                    225,000
Goodwill, net                                                                             18,017,882                 18,527,928
Deferred financing costs, net                                                                171,496                    122,767
Other assets                                                                                       -                    111,431
                                                                                    -----------------         -----------------
    Total assets                                                                 $        35,496,471        $        36,196,610
                                                                                    =================         =================
Liabilities and Stockholders' Equity
Current liabilities:
    Accounts payable                                                             $         3,452,955        $         2,451,104
    Deferred revenue                                                                       4,507,202                  2,901,919
    Accrued job costs                                                                      6,127,408                  7,766,087
    Accrued compensation                                                                      72,597                    112,538
    Other accrued liabilities                                                                271,756                    771,355
    Deferred taxes payable                                                                     2,279                      2,279
    Notes payable bank - current                                                           6,110,000                  2,400,000
    Subordinated notes payable - current                                                     625,000                    925,000
                                                                                    -----------------         -----------------
    Total current liabilities                                                             21,169,197                 17,330,282

Notes payable bank - long term                                                                     -                  4,910,000
Subordinated notes payable - long term                                                     1,250,000                  1,250,000
                                                                                    -----------------         -----------------
            Total liabilities                                                             22,419,197                 23,490,282
                                                                                    -----------------         -----------------

Stockholders' equity:
    Class A convertible preferred stock, par value                                                 -                          -
         $.001; authorized 650,000 shares; none issued and outstanding
    Class B convertible preferred stock, par value                                                 -                          -
         $.001;  authorized 700,000 shares; none issued and outstanding
    Preferred stock, undesignated; authorized                                                      -                          -
          3,650,000  shares; none issued and outstanding
    Common stock, par value $.001; authorized
          25,000,000 shares; issued and outstanding 5,015,981 shares                           5,016                      5,016
    Additional paid-in capital                                                             6,699,880                  6,699,880
    Retained earnings                                                                      6,372,378                  6,001,432
                                                                                    -----------------         -----------------
    Total stockholders' equity                                                            13,077,274                 12,706,328
                                                                                    -----------------         -----------------
    Total liabilities and stockholders' equity                                   $        35,496,471        $        36,196,610
                                                                                    =================         =================

* The  consolidated  balance sheet as of March 31, 2000 has been summarized from
the Company's  audited balance sheet as of that date. See accompanying  notes to
unaudited consolidated financial statements.

</TABLE>
                                       3
<PAGE>


<TABLE>

                          COACTIVE MARKETING GROUP, INC.
                      Consolidated Statements of Operations
    Three Month and Six Month Periods Ended September 30, 2000 and September 30, 1999
                                   (Unaudited)
<S>                                              <C>                     <C>                  <C>                  <C>
                                                            Three Months Ended                          Six Months Ended
                                                              September 30,                               September 30,

                                                       2000                  1999                  2000                  1999
                                                 -------------------      ---------------    -----------------     ----------------

Sales                                            $       12,302,717       $    9,159,310     $      22,378,281       $   17,942,740
Direct expenses                                           8,491,323            6,299,500            15,169,969           12,495,276
                                                 -------------------      ---------------    -----------------     ----------------

      Gross Profit                                        3,811,394            2,859,810             7,208,312            5,447,464
                                                 ------------------       ---------------    -----------------     ----------------

Salaries                                                  1,658,228            1,547,166             3,297,225            3,033,478
Selling, general and administrative expense               1,450,334            1,583,709             2,875,557            3,013,340
                                                 ------------------       ---------------    -----------------     ----------------

      Total operating expenses                            3,108,562            3,130,875             6,172,782            6,046,818
                                                 ------------------       ---------------    -----------------     ----------------

Operating income (loss)                                     702,832             (271,065)            1,035,530             (599,354)
Interest expense, net                                       198,373              183,540               417,293              393,442
                                                 ------------------       ---------------    -----------------     ----------------

Income (loss) before income taxes                           504,459             (454,605)              618,237             (992,796)
Provision (benefit) for income taxes                        201,781             (181,842)              247,291             (397,118)
                                                 ------------------       ---------------    -----------------      ---------------

Net income (loss)                                $          302,678       $     (272,763)    $         370,946      $      (595,678)
                                                 ==================       ==============     =================      ================

Net income (loss) per common and common Equivalent share:
   Basic                                        $               .06      $          (.06)    $             .07     $          (.13)
                                                ===================      ================    =================     ================

   Diluted                                      $               .06      $          (.06)    $             .07     $          (.13)
                                                ===================      ================    =================     =================

Weighted average number of common and common equivalent shares outstanding:

   Basic                                                  5,015,981             4,515,064            5,015,981            4,514,268

   Diluted                                                5,475,977             4,515,064            5,522,667            4,514,268

Reconciliation of weighted average shares used for basic and diluted computation
is as follows:

Weighted average shares - Basic                           5,015,981             4,515,064            5,015,981            4,514,268

Dilutive effect of options and warrants                     459,996                     -              506,686                    -
                                                          ---------             ---------            ---------            ----------
Weighted average shares - Diluted                         5,475,977             4,515,064            5,522,667            4,514,268

See accompanying notes to unaudited consolidated financial statements.

</TABLE>
                                       4
<PAGE>



                         COACTIVE MARKETING GROUP, INC.
                 Consolidated Statement of Stockholders' Equity
                       Six Months Ended September 30, 2000
                                   (Unaudited)


<TABLE>
<S>                              <C>          <C>      <C>          <C>         <C>
                                 Common Stock          Additional   Retained        Total
                                par value $.001        Paid-in      Earnings     Stockholders'
                                                       Capital                     Equity
                                 Shares       Amount

Balance, March 31, 2000         5,015,981     $5,016   $6,699,880  $6,001,432     $12,706,328

Net Income                       -              -         -           370,946         370,946
                                ---------      -----   ----------  ----------     -----------

Balance, September 30, 2000     5,015,981     $5,016   $6,699,880  $6,372,378     $13,077,274
                                =========     ======   ==========  ==========     ===========

</TABLE>





See accompanying notes to unaudited consolidated financial statements.

                                       5
<PAGE>

<TABLE>


                         COACTIVE MARKETING GROUP, INC.
                      Consolidated Statements of Cash Flows
                  Six Months Ended September 30, 2000 and 1999
                                   (Unaudited)
<S>                                                                                      <C>                        <C>
                                                                                                2000                    1999
                                                                                         ------------------       ---------------
Cash flows from operating activities:
    Net income (loss)                                                                    $          370,946       $      (595,678)
    Adjustments to reconcile net income (loss) to net cash provided by (used in)
       operating activities:
         Operating activities:
        Depreciation and amortization                                                               852,136               724,024
        Changes in operating assets and liabilities:
           Decrease (increase) in accounts receivable                                               811,255             2,478,033)
           Decrease in unbilled contracts in progress                                               985,275             6,072,082
           Increase in prepaid expenses and other assets                                           (300,980)             (482,113)
           Decrease in prepaid taxes                                                                231,329               350,340
           Increase (decrease) in accounts payable                                                1,001,851              (224,265)
           Increase in deferred revenue                                                           1,605,283               933,433
           Decrease in accrued job costs                                                         (1,638,679)            4,115,967)
           Decrease in other accrued liabilities                                                   (499,599)             (481,710)
           Decrease in accrued compensation                                                         (39,941)              (74,842)
                                                                                         ------------------          ------------

           Net cash provided by (used in) operating activities                                    3,378,876              (372,729)
                                                                                         ------------------          ------------

Cash flows from investing activities:
    Purchases of fixed assets                                                                      (422,501)             (300,858)
                                                                                         ------------------          ------------

           Net cash used in investing activities                                                   (422,501)             (300,858)
                                                                                         ------------------          ------------

Cash flows from financing activities:
    Repayments of borrowings                                                                     (1,500,000)           (1,340,000)
    Financing costs                                                                                (104,000)                    -
    Proceeds from exercise of stock options                                                               -                 2,175
                                                                                         ------------------          ------------

           Net cash used in financing activities                                                 (1,604,000)           (1,337,825)
                                                                                         ------------------          ------------

           Net increase (decrease) in cash and cash equivalents                                   1,352,375            (2,011,412)

Cash and cash equivalents at beginning of period                                                  1,106,823             2,687,575
                                                                                         ------------------          ------------

Cash and cash equivalents at end of period                                               $        2,459,198      $        676,163
                                                                                         ==================          ============
Supplemental disclosure:
    Interest paid during the period                                                      $          565,191      $        482,358
                                                                                         ==================         ==============

    Income tax paid during the period                                                    $           49,244      $         46,570
                                                                                         ==================         ==============



See accompanying notes to unaudited consolidated financial statements.

</TABLE>
                                       6
<PAGE>




                 CoActive Marketing Group, Inc. and Subsidiaries

            Notes to the Unaudited Consolidated Financial Statements

                           September 30, 2000 and 1999



(1)      Basis of Presentation

         The interim financial statements of CoActive Marketing Group, Inc. (the
         "Company") for the three and six month periods ended September 30, 2000
         and  1999  have  been  prepared   without  audit.  In  the  opinion  of
         management,   such  financial   statements   reflect  all  adjustments,
         consisting of normal  recurring  accruals,  necessary to present fairly
         the Company's results for the interim periods presented. The results of
         operations for the three and six month periods ended September 30, 2000
         are not necessarily indicative of the results for a full year.

         Certain  information  and  footnote  disclosures  normally  included in
         financial  statements  prepared in accordance  with generally  accepted
         accounting   principles   have  been   condensed   or  omitted.   These
         consolidated  financial  statements  should be read in conjunction with
         the consolidated financial statements and notes thereto included in the
         Company's Annual Report on Form 10-K for the year ended March 31, 2000.


(2)      Earnings Per Share

         Earnings per share of common stock for the three and six month  periods
         ended September 30, 2000 and 1999 have been calculated according to the
         guidelines of Statement No. 128 "Earnings per Share".

         Basic  earnings per share for the three and six month periods have been
         computed  by  dividing  net  income or loss for each of the  respective
         periods  by the  weighted  average  number of  shares  of common  stock
         outstanding  for each such period.  Diluted  earnings per share for the
         three and six month  periods have been  computed by dividing net income
         for each of the  periods by the  weighted  average  number of shares of
         common stock and common  stock  equivalents  outstanding  for each such
         period,  plus the assumed exercise of stock options and warrants,  less
         the number of treasury shares assumed to be purchased from the proceeds
         of such  exercises  using the  average  market  price of the  Company's
         common stock during the respective  period.  Stock options and warrants
         have been excluded from the  calculation of diluted  earnings per share
         in any period in which they would be antidilutive.


(3)      Unbilled Contracts in Progress

         Unbilled contracts in progress represents revenue recognized in advance
         of  billings  rendered  based  on work  performed  to  date on  certain
         contracts.  Accrued job costs are also  recorded for such  contracts to
         properly match costs and revenue.


(4)      Deferred Revenue

         Deferred revenue represents contract amounts billed and client advances
         in excess of costs incurred and estimated profit earned.


(5)      Income Taxes

         The  provision  for  income  taxes for the three and six month  periods
         ended September 30, 2000 and 1999 is based upon the Company's estimated
         effective tax rate for the respective years.


                                      7

Item 2.  Management's Discussion and Analysis of Financial Condition and Results
         -----------------------------------------------------------------------
         of Operations.
         -------------

                  The following  discussion compares the Company's  consolidated
results of operations  for the three and six month  periods ended  September 30,
2000 to the Company's  consolidated  results of operations for the three and six
month periods ended  September 30, 1999. The  information  herein should be read
together with the consolidated  financial  statements and notes thereto included
in the Company's Annual Report on Form 10-K for the year ended March 31, 2000.

Results of Operations

         The following table presents  operating data of the Company,  expressed
as a  percentage  of sales for each of the three  and six  month  periods  ended
September 30, 2000 and 1999:

<TABLE>
<S>                                                               <C>               <C>               <C>                <C>
                                                             Three Months Ended September 30,     Six Months Ended September 30,
                                                                  2000              1999              2000               1999

Statement of Operations Data:

Sales                                                                100.0%            100.0%            100.0%             100.0%
Direct expenses                                                       69.0%             68.8%             67.8%              69.6%
Gross profit                                                          31.0%             31.2%             32.2%              30.4%
Salaries                                                              13.5%             16.9%             14.8%              16.9%
Selling, general and administrative expense                           11.8%             17.3%             12.8%              16.8%
Total operating expense                                               25.3%             34.2%             27.6%              33.7%
Operating income (loss)                                                5.7%            (3.0%)              4.6%             (3.3%)
Interest expense, net                                                  1.6%              2.0%              1.8%               2.2%
Income (loss) before provision for taxes                               4.1%            (5.0%)              2.8%             (5.5%)
Provision (benefit) for income taxes                                   1.6%            (2.0%)              1.1%             (2.2%)
Net income (loss)                                                      2.5%            (3.0%)              1.7%             (3.3%)
Other Data:
EBITDA                                                                 9.2%              1.1%              8.2%               0.7%

</TABLE>


         The following table presents  operating data of the Company,  expressed
as a comparative  percentage of change for the three and six month periods ended
September 30, 2000  compared to the three and six month periods ended  September
30, 1999 and the three and six month periods  ended  September 30, 1999 compared
to the three and six month periods ended September 30, 1998:

<TABLE>
<S>                                                               <C>              <C>               <C>               <C>
                                                             Three Months Ended September 30,     Six Months Ended September 30,
                                                                  2000              1999              2000               1999

Statement of Operations Data:

Sales                                                                 34.3%             (9.8%)            24.7%            (19.9%)
Direct expenses                                                       34.8%             (6.0%)            21.4%            (16.7%)
Gross profit                                                          33.3%            (17.1%)            32.3%            (26.5%)
Salaries                                                               7.2%             40.9%              8.7%             39.7%
Selling, general and administrative expense                           (8.4%)            42.3%             (5.0%)            35.8%
Total operating expense                                               (1.0%)            41.6%              2.1%             37.7%
Operating income (loss)                                              359.3%           (121.9%)           272.8%           (119.9%)
Interest expense, net                                                  8.1%             43.5%              6.1%             31.8%
Income (loss) before provision for taxes                             211.0%           (140.9%)           162.3%           (136.5%)
Provision (benefit) for income taxes                                 211.0%           (140.9%)           162.3%           (136.5%)
Net income (loss)                                                    211.0%           (141.0%)           162.3%           (136.5%)
Other Data:
EBITDA                                                             1,100.0%            (93.3%)          1100.5%            (96.5%)

</TABLE>
                                       8

                  Sales.  Sales for the quarter  ended  September  30, 2000 were
$12,303,000, compared to sales of $9,159,000 for the quarter ended September 30,
1999, an increase of  $3,144,000.  Sales for the six months ended  September 30,
2000 were $22,378,000, compared to sales of $17,943,000 for the six months ended
September  31, 1999, an increase of  $4,435,000.  The increase in sales for both
the quarter and six month period was primarily  attributable to a greater amount
of contracted sales  materializing  during the respective  periods. At September
30, 2000,  the Company's  sales backlog  amounted to  approximately  $16,077,000
compared to a sales backlog of approximately $9,160,000 at September 30, 1999.

                  Direct  Expenses.   Direct  expenses  for  the  quarter  ended
September 30, 2000 were  $8,491,000,  compared to $6,299,000  for the comparable
prior year  quarter,  an increase of  $2,192,000.  Direct  expenses  for the six
months ended  September 30, 2000 were  $15,170,000,  compared to $12,495,000 for
the  comparable  prior year six month  period,  an increase of  $2,675,000.  The
increase  in direct  expenses  for both the  quarter  and six month  period  was
primarily  attributable to the increase in sales for the respective periods. The
respective  increase in direct expenses as a percentage of sales for the quarter
and  decrease  in direct  expenses  as a  percentage  of sales for the six month
periods  ended  September  30, 2000 was  primarily  the result of varying  gross
profit margins comprising the aggregate mix of client projects in the respective
comparable prior year quarter and six month period.

                  As a result of these  changes  in sales and  direct  expenses,
gross  profit for the quarter and six month  periods  ended  September  30, 2000
increased to  $3,812,000  and  $7,208,000,  respectively,  from  $2,860,000  and
$5,447,000 for the prior year respective periods.

                  Operating  Expenses.  Operating expenses for the quarter ended
September 30, 2000 decreased by $22,000 to $3,109,000 compared to $3,131,000 for
the quarter  ended  September  30, 1999.  Operating  expenses for the six months
ended  September  30,  2000  increased  by $126,000  to  $6,173,000  compared to
$6,047,000  for the  comparable  prior year six month  period.  The  decrease in
operating  expenses for the quarter  ended  September 30, 2000 was primarily the
result of a $111,000  increase in salaries and related employee payroll expenses
which was offset by a $133,000 decrease in selling,  general and  administrative
expenses.  The  increase  in  salaries  and related  employee  payroll  expenses
primarily  relates to supporting and maintaining an anticipated  increase in the
level of operations, whereas the decrease in selling, general and administrative
expenses primarily relate to a lesser amount of advertising and non-reimbursable
travel and entertaining expenses. The increase in operating expenses for the six
months  ended  September  30,  2000 was  primarily  the result of an increase of
$264,000 in salaries and related  employee  benefits and payroll  expenses which
was  offset by a  $138,000  decrease  in  selling,  general  and  administrative
expenses.  The  increase  in  salaries  and related  employee  payroll  expenses
primarily relates to supporting and maintaining an anticipated increase level of
operations, whereas the decrease in selling, general and administrative expenses
primarily relate to a decrease in advertising expense,  non-reimbursable  travel
and  entertainment  expense,  and  expenses  related  to that of  being a public
company.

                                       9

                  Interest  Expense.  Interest  expense  for the quarter and six
month  period  ended  September  30,  2000  increased  by $15,000 and $24,000 to
$198,000 and $417,000 respectively, compared to interest expense of $184,000 and
$393,000  respectively  for the quarter and six month period ended September 30,
1999.  The  increase  in interest  expense for the quarter and six month  period
ended September 30, 2000 was primarily  related to the increased  interest rates
on the Company's bank borrowings.

                  Provision/Benefit  For Income Taxes.  The provision or benefit
for federal,  state and local income taxes as are respectively reflected for the
quarter and six month periods ended  September 30, 2000 and 1999 were based upon
the Company's estimated effective tax rate for the respective fiscal years.

                  Net Income (Loss).  As a result of the items discussed  above,
net income for the quarter ended  September 30, 2000 was $303,000  compared to a
net loss of $(273,000) for the comparable  prior year quarter and net income for
the six months  ended  September  30, 2000 was  $371,000  compared to a net loss
$(596,000) for the comparable prior year six month period.

                                       10


Liquidity and Capital Resources.

                  Pursuant  to a loan  agreement  with a bank (as  amended,  the
"Loan Agreement"), the Company has an outstanding credit facility, consisting of
a term loan and a revolving  credit loan with a final  maturity  date of July 8,
2001. At September 30, 2000,  the aggregate of the Company's  term and revolving
credit  loans  amounted  to  $6,110,000  and the Company is  prohibited  further
borrowings under the Loan Agreement.  Further,  prior to the final maturity date
of the Loan  Agreement,  the  Company  is  required  to make  monthly  principal
payments of $200,000  together  with  interest due on the aggregate of all loans
outstanding under the Loan Agreement. To date, the Company has made all required
payments under the Loan Agreement and  management  anticipates  that the Company
will be able to  continue  to make  such  monthly  payments  with cash flow from
existing and future  operations,  although  there can be no  assurances  in that
regard.  The Company is  currently  in  discussions  with other banks to provide
replacement  financing for the Loan  Agreement and  anticipates  that it will be
able to obtain such  replacement  financing  prior to the final maturity date of
the Loan Agreement,  although there can be no assurance that the Company will be
able to  replace  the  financing  in a timely  manner  or  otherwise  be able to
satisfy,  on an  ongoing  basis,  the loan  repayment  requirements  of the Loan
Agreement.  At September 30, 2000,  with July 8, 2001 as the final maturity date
of the Company's  bank loans,  the Company has reflected  its  respective  notes
payable bank as a current liability.

                  For the six months ended  September  30, 2000,  the  Company's
activities  and the  respective  repayments  of  $1,200,000  and $300,000 of the
Company's  bank  borrowings  and  subordinated  notes  payable  were funded from
existing working  capital.  At September 30, 2000, the Company had cash and cash
equivalents  totaling  $2,459,000  and a working  capital  deficit of $5,774,000
compared  to cash and cash  equivalents  of  $1,107,000  and a  working  capital
deficit of  $1,672,000  at March 31, 2000.  The  decrease in working  capital at
September  30, 2000 compared with March 31, 2000 was primarily the result of the
Company's  long term bank notes of  $6,110,000  being  entirely  classified as a
current  liability at September 30, 2000, as the Company's then outstanding bank
loans  mature  and  are  currently  required  to be  repaid  on  July  8,  2001.
Stockholders'  equity  increased to $13,077,000 as a result of the Company's net
income for the six months ended September 30, 2000.  While  management  believes
cash generated from operations will be sufficient to meet its cash  requirements
for the current  fiscal year, to the extent that the Company is required to seek
additional  external  financing in the form of a revised or  replacement  credit
facility,  equity or debt,  there can be no  assurance  that the Company will be
able to obtain such additional  funding to satisfy its cash requirements for the
current fiscal year or as will be  subsequently  required to pay all loans under
the Loan Agreement.

                  For the six months ended September 30, 2000: (A) cash provided
by operating activities amounted to $3,379,000, primarily as a result of the net
aggregate  of (i) net income  and  non-cash  adjustments  for  depreciation  and
amortization,  (ii)  decreases  in  unbilled  contracts  in  progress,  accounts
receivable  and prepaid taxes,  (ii) increases in accounts  payable and deferred
revenue  which were  offset by (iii)  decreases  in accrued  job costs and other
accrued  liabilities  and  increases  in prepaid  expenses  and other assets and
prepaid  taxes;  (B) cash used in investing  activities to purchase fixed assets
amounted  to  $423,000;  and (C)  cash  used in  financing  activities  to repay
borrowings  and pay  financing  costs  related to bank  borrowings  amounted  to
$1,604,000.  As a result of the net effect of the aforementioned,  the Company's
cash and cash equivalents at September 30, 2000 increased by $1,352,000.


Forward-Looking Statements.

                  This   report    contains   or   incorporates   by   reference
forward-looking  statements  within the meaning of Section 27A of the Securities
Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934,
as amended,  that are based on beliefs of the  Company's  management  as well as
assumptions  made  by and  information  currently  available  to  the  Company's
management.   When  used  in  this  report,  the  words  "estimate,"  "project,"
"believe," "anticipate," "intend," "expect," "plan," "predict," "may," "should,"
"will,"  the  negative  thereof  or  other  variations   thereon  or  comparable
terminology are intended to identify forward-looking statements. Such statements
reflect the current  views of the Company with respect to future events based on
currently available  information and are subject to risks and uncertainties that
could cause actual results to differ materially from those contemplated in those
forward-looking  statements.  Factors that could cause actual  results to differ
materially from the Company's expectations are set forth in the Company's Annual
Report  on Form 10-K for the  fiscal  year  ended  March 31,  2000  under  "Risk
Factors",   including  but  not  limited  to  "Dependence  on  Key   Personnel,"
"Customers," " Unpredictable Revenue  Patterns,""Competition,"  "Risk Associated
with  Acquisitions,"  "Expansion  Risk,"  "Control  by  Executive  Officers  and
Directors," "Outstanding Indebtedness;  Security Interest," and "Shares Eligible
for  Future  Sale."  Other  factors  may be  described  from time to time in the
Company's  public  filings with the  Securities  and Exchange  Commission,  news
releases and other communications.  The forward-looking  statements contained in
this report speak only as of the date hereof. The Company does not undertake any
obligation to release publicly any revisions to these forward-looking statements
to reflect  events or  circumstances  after the date  hereof or to  reflect  the
occurrence of unanticipated events.


Item 3.  Quantitative and Qualitative Disclosures About Market Risk

                  The   Company's   earnings  and  cash  flows  are  subject  to
fluctuations  due to changes in interest rates  primarily from its investment of
available  cash  balances in money market funds with  portfolios  of  investment
grade  corporate  and U.S.  government  securities  and,  secondarily,  from its
long-term debt  arrangements.  Under its current policies,  the Company does not
use interest rate  derivative  instruments  to manage  exposure to interest rate
changes.

                                       11

<PAGE>


                           PART II - OTHER INFORMATION


Items 1, 2, 3 and 5.  Not Applicable

Item 4.  Submission of Matters to a Vote of Security Holders

                  The Annual Meeting of  Stockholders of the Company was held on
September  26,  2000 at 10:00 a.m.  at the  Company's  offices  at 415  Northern
Boulevard, Great Neck, New York 11021. A majority of the Company's voting shares
were present at the meeting, either in person or by proxy.

     At such meeting,  the  stockholders  elected Paul A.  Amershadian,  John P.
Benfield,  Donald A. Bernard,  Herbert M. Gardner,  Joseph S. Hellman, Thomas E.
Lachenman and Brian Murphy to the Board of Directors.  All of these  individuals
will  serve  on the  Board  of  Directors  until  the  next  annual  meeting  of
stockholders and until their successors are duly elected and qualified.

<TABLE>
                  <S>                                <C>                                <C>
                  Directors                          Votes For                          Votes Withheld
                  ---------                          ---------                          --------------
                  Paul A. Amershadian                4,077,104                               29,380
                  John P. Benfield                   4,077,104                               29,380
                  Donald A. Bernard                  4,077,104                               29,380
                  Herbert M. Gardner                 4,077,104                               29,380
                  Joseph S. Hellman                  4,077,104                               29,380
                  Thomas E. Lachenman                4,077,104                               29,380
                  Brian Murphy                       4,077,104                               29,380
</TABLE>

                                       12

Item 6.  Exhibits and Reports on Form 8-K.

          (a) Exhibits.

                           Exhibit No.      Description of Exhibits

                              27            Financial Data Schedule

          (b) Reports on Form 8-K.  None



<PAGE>


                                   SIGNATURES


                  Pursuant to the requirements of the Securities Exchange Act of
1934,  the  Registrant has duly caused this report to be signed on its behalf by
the undersigned thereunto duly authorized.

                                                 COACTIVE MARKETING GROUP, INC.



Dated: November 10, 2000    By:          /s/ John P. Benfield
                            ---------------------------------------------------
                                                John P. Benfield, President
                                               (Principal Executive Officer)
                                                and Director



Dated: November 10, 2000    By:          /s/ Donald A. Bernard
                               ------------------------------------------------
                                        Donald A. Bernard, Executive Vice
                                        President and Chief Financial Officer
                                       (Principal Accounting and Financial
                                        Officer) and Director

                                       13



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