<TABLE> <S> <C>
<ARTICLE> 5
<CIK> 0000886475
<NAME> COACTIVE MARKETING GROUP, INC.
<MULTIPLIER> 1
<S> <C>
<PERIOD-TYPE> 6-MOS
<FISCAL-YEAR-END> Mar-31-2001
<PERIOD-START> Apr-01-2000
<PERIOD-END> Sep-30-2000
<CASH> 2,459,198
<SECURITIES> 0
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<BONDS> 1,250,000
0
0
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<SALES> 22,378,281
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<CGS> 15,169,969
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<OTHER-EXPENSES> 6,172,782
<LOSS-PROVISION> 0
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<EPS-BASIC> .07
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</TABLE>