AVON PRODUCTS INC
10-Q, 1998-11-16
PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
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<PAGE>



                                  FORM 10-Q
                                                                      

                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.  20549


           [x] Quarterly Report Pursuant to Section 13 or 15(d) of the
                        Securities Exchange Act of 1934

                 For the quarterly period ended September 30, 1998

                                      OR

         [ ] Transition Report Pursuant to Section 13 or 15(d) of the
                        Securities Exchange Act of 1934

                   For the transition period from ___ to ___

                         Commission file number 1-4881



                              AVON PRODUCTS, INC.
             ______________________________________________________
             (Exact name of registrant as specified in its charter)



        New York                                          13-0544597
_______________________________                      ___________________
(State or other jurisdiction of                        (I.R S. Employer
 incorporation or organization)                      Identification No.)


        1345 Avenue of the Americas, New York, N.Y.  10105-0196
                ________________________________________
                (Address of principal executive offices)

                               (212) 282-5000
                             __________________
                             (Telephone Number)

     Indicate by check mark whether the registrant (1) has 
filed all reports required to be filed by Section 13 or 
15(d) of the Securities Exchange Act of 1934 during the 
preceding 12 months (or for such shorter period that the 
registrant was required to file such reports), and (2) has 
been subject to such filing requirements for the past 90 
days.     Yes   X        No  ___

     The number of shares of Common Stock (par value $.25) 
outstanding at October 31, 1998 was 262,705,916.


<PAGE>2




                              Table of Contents
                        Part I.  Financial Information

                                                                     Page
                                                                    Numbers
                                                                    -------

Item 1.  Financial Statements

         Consolidated Statement of Operations
           Three Months Ended September 30, 1998 and
             September 30, 1997.......................................    3
           Nine Months Ended September 30, 1998 and
             September 30, 1997.......................................    4

         Consolidated Balance Sheet
           September 30, 1998 and December 31, 1997   ................    5

         Consolidated Statement of Cash Flows
           Nine Months Ended September 30, 1998 and
             September 30, 1997......................................     6

         Notes to Consolidated Financial Statements..................  7-12



Item 2.  Management's Discussion and Analysis of the
         Results of Operations and Financial Condition.............   13-27



                   Part II.  Other Information

Item 6.  Exhibits and Reports on Form 8-K..........................      28

Signatures.........................................................      29












                                          2

<PAGE>3


                      PART I.  FINANCIAL INFORMATION

                            AVON PRODUCTS, INC.
                     CONSOLIDATED STATEMENT OF OPERATIONS
                     (In millions, except per share data)

                                                   Three months ended
                                                     September 30
                                                   ------------------
                                                    1998        1997
                                                    ----        ----
                                                       (unaudited)    

Net sales...................................... $1,233.2    $1,249.4

Costs, expenses and other:
Cost of sales......................................478.2       517.2
Marketing, distribution and
  administrative expenses..........................626.3       614.7
Special charge......................................46.0           -
Interest expense....................................11.0        11.2
Interest income.....................................(3.3)       (2.4)
Other (income) expense, net.........................(1.5)         .8
                                                --------    --------
Total costs, expenses and other..................1,156.7     1,141.5
                                                --------    --------
Income before taxes and minority interest...........76.5       107.9
Income taxes........................................36.7        39.9
                                                --------    --------
Income before minority interest.....................39.8        68.0
Minority interest................................... 1.7          .6
                                                --------    --------
Net income......................................$   41.5    $   68.6
                                                ========    ========

Earnings per share:
   Basic .......................................$    .16    $    .26*
   Diluted......................................$    .16    $    .26*

*Restated to reflect a two-for-one stock split distributed in September 1998.

The accompanying notes are an integral part of these statements.










                                          3

<PAGE>4

                            AVON PRODUCTS, INC.
                     CONSOLIDATED STATEMENT OF OPERATIONS
                     (In millions, except per share data)

                                                Nine months ended
                                                  September 30      
                                                ----------------  
                                                1998        1997
                                                ----        ----
                                                    (unaudited)    

Net sales...................................$3,663.8       $3,562.0

Costs, expenses and other:
Cost of sales................................1,446.9        1,434.9
Marketing, distribution and
  administrative expenses....................1,855.4        1,779.5
Special charges................................116.5              -
Interest expense................................30.4           31.6
Interest income................................(11.5)          (7.8)
Other expense, net...............................2.6            2.4
                                            --------       --------
Total costs, expenses and other..............3,440.3        3,240.6
                                             -------       --------
Income before taxes and minority interest......223.5          321.4
Income taxes...................................106.7          118.9
                                             -------       --------
Income before minority interest................116.8          202.5
Minority interest................................5.1            2.6
                                             -------       --------
Net income..................................$  121.9       $  205.1
                                            ========       ========

Earnings per share:
    Basic ..................................$    .46       $    .77*
    Diluted.................................$    .46       $    .77*



*Restated to reflect a two-for-one stock split distributed in September 1998.

The accompanying notes are an integral part of these statements.










                                          4

<PAGE>5


                            AVON PRODUCTS, INC.
                        CONSOLIDATED BALANCE SHEET
                               (In millions)
                                                    September 30   December 31
                                                         1998         1997
                                                            (unaudited)
ASSETS
Current assets:
Cash and equivalents.............................    $   97.2      $  141.9
Accounts receivable..............................       503.8         444.8
Inventories......................................       641.4         564.8
Prepaid expenses and other.......................       229.0         192.5
                                                     --------      --------
Total current assets.............................     1,471.4       1,344.0
                                                     --------      --------

Property, plant and equipment, at cost.............   1,347.8       1,281.6
Less accumulated depreciation....................       723.7         670.6
                                                     --------      --------
                                                        624.1         611.0
                                                     --------      --------
Other assets.....................................       369.0         317.9
                                                     --------      --------
Total assets.....................................    $2,464.5      $2,272.9
                                                     ========      ========
LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
Debt maturing within one year....................    $  294.5      $  132.1
Accounts payable.................................       357.7         476.0
Accrued compensation.............................       150.1         111.3
Other accrued liabilities........................       344.6         268.9
Sales and other taxes............................        95.0         101.0
Income taxes.....................................       272.1         266.6
                                                      -------      --------
Total current liabilities........................     1,514.0       1,355.9
                                                     --------      --------
Long-term debt...................................       201.1         102.2
Employee benefit plans...........................       389.3         367.6
Deferred income taxes............................        28.1          31.2
Other liabilities................................       128.3         131.0

Shareholders' equity:
Common stock....................................         87.7          87.4*
Additional paid-in capital.......................       757.3         733.1
Retained earnings...............................        615.6         627.9*
Accumulated comprehensive income...................    (289.2)       (270.3)
Treasury stock, at cost.........................       (967.7)       (893.1)*
                                                     --------      --------
Total shareholders' equity.......................       203.7         285.0
                                                     --------      --------
Total liabilities and shareholders' equity.......    $2,464.5      $2,272.9
                                                     ========      ========

*Restated to reflect a two-for-one stock split distributed in September 1998.
See Note 3 of the Notes to the Consolidated Financial Statements. 

The accompanying notes are an integral part of these statements.

                                          5
<PAGE>6
                            AVON PRODUCTS, INC.
                   CONSOLIDATED STATEMENT OF CASH FLOWS
                               (In millions)
                                                            Nine months ended
                                                              September 30
                                                           ------------------
                                                            1998         1997
                                                            ----         ----
                                                               (unaudited)
Cash flows from operating activities:
Net income.............................................   $ 121.9    $  205.1
Adjustments to reconcile net income to net cash
  used by operating activities:
Special and non-recurring charges.......................    104.4           -
Depreciation and amortization...........................     51.2        50.8
Provision for doubtful accounts.........................     66.8        58.9
Translation (gains) losses..............................     (8.6)         .3
Deferred income taxes...................................    (21.1)       (9.5)
Other...................................................      3.0         7.9
Changes in assets and liabilities:
  Accounts receivable...................................   (148.0)     (139.8)
  Inventories...........................................   (125.1)     (143.8)
  Prepaid expenses and other............................    (27.2)      (14.6)
  Accounts payable and accrued liabilities..............    (31.5)      (54.3)
  Income and other taxes................................      4.9       (18.3)
  Noncurrent assets and liabilities.....................     (4.3)      (33.0)
                                                           ------      ------
Net cash used by operating activities...................    (13.6)      (90.3)
                                                           ------      ------
Cash flows from investing activities:
Capital expenditures....................................   (110.9)     (111.0)
Disposal of assets......................................      7.2         2.8
Other investing activities..............................      (.6)       (8.6)
                                                           ------      ------
Net cash used by investing activities...................   (104.3)     (116.8)
                                                           ------      ------
Cash flows from financing activities:
Cash dividends..........................................   (135.7)     (126.6)
Debt, net (maturities of three months or less)..........    202.9       162.9
Proceeds from short-term debt...........................     76.6        13.6
Retirement of short-term debt...........................   (116.2)      (14.0)
Proceeds from long-term debt............................    100.0       100.0
Retirement of long-term debt............................      (.5)        (.6)
Repurchase of common stock..............................    (75.0)      (90.0)
Proceeds from exercise of stock options.................     17.5        19.6
Other financing activities..............................        -        58.6
                                                           ------      ------
Net cash provided by financing activities...............     69.6       123.5
                                                           ------      ------
Effect of exchange rate changes on cash and equivalents.      3.6       (15.2)
                                                           ------      ------
Net decrease in cash and equivalents....................    (44.7)      (98.8)
Cash and equivalents beginning of period................    141.9       184.5
                                                           ------      ------
Cash and equivalents end of period......................  $  97.2    $   85.7

The accompanying notes are an integral part of these statements.
                                           6

<PAGE>7
                            AVON PRODUCTS, INC.
                NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                 (Dollars in millions, except share data)

1.  ACCOUNTING POLICIES

    The accompanying Consolidated Financial Statements should be read 
in conjunction with the Consolidated Financial Statements and the 
Notes thereto contained in Avon's 1997 Annual Report to Shareholders. 
The interim statements are unaudited but include all adjustments, 
which consisted of only normal recurring accruals, that management 
considers necessary to fairly present the results for the interim 
periods.  Results for interim periods are not necessarily indicative 
of results for a full year.  The year end balance sheet data was 
derived from audited financial statements, but does not include all 
disclosures required by generally accepted accounting principles.

    Effective January 1, 1998, the Company adopted Statement of 
Financial Accounting Standards ("FAS") No. 130 "Reporting 
Comprehensive Income".   FAS No. 130 requires disclosure of 
comprehensive income in interim periods and additional disclosures of 
the components of comprehensive income on an annual basis.  
Comprehensive income includes all changes in equity during a period 
except those resulting from investments by and distributions to the 
Company's stockholders.  The components of comprehensive income are 
included in Note 7.

     Effective January 1, 1998, the Company adopted AICPA Statement of 
Position ("SOP") No. 98-1, "Accounting for the Costs of Computer 
Software Developed or Obtained for Internal Use".  SOP No. 98-1 
requires certain costs in connection with developing or obtaining 
internal-use software to be capitalized that previously would have 
been expensed as incurred.  The adoption of SOP No. 98-1 did not have 
a material impact on the Company's results of operations, financial 
position, or cash flows.

     In June 1998, the Financial Accounting Standards Board issued FAS 
No. 133, "Accounting for Derivative Instruments and Hedging 
Activities".  FAS No. 133 is effective for all fiscal quarters of all 
fiscal years beginning after June 15, 1999 (January 1, 2000 for the 
Company).  FAS No. 133 requires that all derivative instruments be 
recorded on the balance sheet at their fair value.  Changes in the 
fair value of derivatives are recorded each period in current earnings 
or other comprehensive income, depending on whether a derivative is 
designated as part of a hedge transaction. For fair-value hedge 
transactions in which the Company is hedging changes in the fair value 
of an asset, liability, or firm commitment, changes in the fair value 
of the derivative instrument will be included in the income statement 
along with the offsetting changes in the hedged item's fair value.  
For cash-flow hedge transactions in which the Company is hedging the 
variability of cash flows related to a variable-rate asset, liability, 
or a forecasted transaction, changes in the fair value of the 
derivative instrument will be reported in other comprehensive income.  
The gains and losses on the derivative instrument that are reported in 
other comprehensive income will be reclassified to earnings in the 
periods in which earnings are impacted by the variability of the cash 
flows of the hedged item.  The ineffective portion of all of the 
hedges will be recognized in current-period earnings. The Company has 
not yet determined the impact that the adoption of FAS No. 133 will 
have on its earnings or statement of financial position.




                                          7
<PAGE>8
                           AVON PRODUCTS, INC.
                NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                 (Dollars in millions, except share data)

2.  INFORMATION RELATING TO THE STATEMENT OF CASH FLOWS

    "Net cash used by operating activities" includes the following 
cash payments for interest and income taxes:

                                                        Nine months ended
                                                          September 30
                                                       ------------------
                                                        1998         1997
                                                        ----         ----

Interest............................................   $ 30.3      $ 21.3
Income taxes, net of refunds received...............    124.8       137.0

3.  EARNINGS PER SHARE

    On July 22, 1998, the Company declared a two-for-one stock split 
in the form of a 100% stock dividend to be issued to shareholders of 
record as of the close of business on August 24, 1998. Accordingly, 
the stock split has been recognized by reclassifying the par value of 
the additional shares resulting from the split, from retaining 
earnings to common stock and treasury stock.  All share and per share 
data included in this report have been restated to reflect the stock 
split.

    Basic earnings per share ("EPS") are computed by dividing net 
income by the weighted-average number of shares outstanding during the 
year.  Diluted earnings per share are calculated to give effect to all 
potentially dilutive common shares that were outstanding during the 
year.

    For the three and nine months ended September 30, 1998 and 1997, 
the number of shares used in the computation of basic and diluted 
earnings per share are as follows:

                             Three Months ended          Nine Months ended
                               September 30                 September 30

                               1998     1997               1998     1997
                               ____     ____               ____     ____
Basic EPS


Weighted-average shares      263.16   264.58             263.42   264.95


Incremental shares from
    conversion of:
    Stock options              2.62     2.47               1.80     2.40
Diluted EPS                  ______   ______             ______   ______
Adjusted weighted-
   average shares            265.78   267.05             265.22   267.35
                             ======   ======             ======   ======







                                          8
<PAGE>9

                            AVON PRODUCTS, INC.
                NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                 (Dollars in millions, except share data)

During the first nine months of 1998, the Company purchased 
approximately 2,211,000 shares of common stock for $75.0 compared to 
approximately 3,060,000
shares purchased for $90.0 during the first nine months of 1997.  The
cumulative number of shares repurchased under the three-year stock 
repurchase program which ended in February 1997 was approximately 
25,328,000 shares for a total cost of approximately $424.4.  Under a 
new repurchase program, which began in February 1997, the Company 
repurchased approximately 5,888,000 shares
at a total cost of approximately $184.3 as of September 30, 1998. 
Under this new program, the Company may buy back up to $1,100.0 of its 
currently outstanding common stock through open market purchases over 
a period of up to three to five years.

4.  INVENTORIES

                               September 30            December 31
                                       1998                   1997
                                       ----                   ----

    Raw materials................    $156.6                 $147.4
    Finished goods...............     484.8                  417.4
                                     ------                 ------
                                     $641.4                 $564.8
                                     ======                 ======

5.  DIVIDENDS

    Cash dividends paid per share of common stock were $.34 for the 
three months ended September 30, 1998 and $.315 for the corresponding 
1997 period on a pre-split basis.  Future dividends will be paid on a 
post-split basis.  The dividend of $.34 is the equivalent of $.17 on a 
post-split basis.  The annual dividend rate for 1998, adjusted for the 
two-for-one stock split, is $.68 compared to an adjusted post-split 
dividend rate for 1997 of $.63.

6.  CONTINGENCIES

    Various lawsuits and claims (asserted and unasserted), arising in 
the ordinary course of business or related to businesses previously 
sold, are pending or threatened against Avon.

    In 1991, a class action suit was initiated against Avon on behalf 
of certain classes of holders of Avon's Preferred Equity-Redemption 
Cumulative Stock ("PERCS").  This lawsuit alleges various contract 
and securities law claims relating to the PERCS (which were fully 
redeemed that year).  Avon has rejected the assertions in this case, 
believes it has meritorious defenses to the claims and is vigorously 
contesting this lawsuit.

    In the opinion of Avon's management, based on its review of the 
information available at this time, the difference, if any, between 
the total cost



                                               9
<PAGE>10
                            AVON PRODUCTS, INC.
                NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                 (Dollars in millions, except share data)

of resolving such contingencies and reserves recorded by Avon at 
September 30, 1998 should not have a material adverse impact on Avon's 
consolidated financial position, results of operations, or cash flows.

7.  COMPREHENSIVE INCOME

    For the three and nine months ended September 30, 1998 and 1997, 
the components of comprehensive income are as follows:


                                  Three Months ended       Nine Months ended
                                      September 30           September 30  

                                    1998     1997             1998    1997
Net income                        $ 41.5   $ 68.6           $121.9  $205.1
Other comprehensive loss 
   Change in equity due to
   foreign currency 
   translation and
   transaction adjustments          (1.2)   (25.5)           (18.9)  (35.0)
 
                                   _____    _____            _____   _____ 
Comprehensive income              $ 40.3   $ 43.1           $103.0  $170.1

8.  SPECIAL AND NON-RECURRING CHARGES

    In October 1997, the Company announced a worldwide re-engineering 
program in order to streamline operations and improve profitability, 
through gross margin improvement and expense reductions.  The one-time 
charges associated with this program totaled $154.4 pretax ($122.8 net 
of tax, or $.47 and $.46 per share on a basic and diluted basis, 
respectively) for the nine months ended September 30, 1998.

For the three and nine months ended September 30, 1998, special and 
non-recurring charges by category of expenditures are as follows:

                         Three Months Ended         Nine Months Ended
                         September 30, 1998         September 30, 1998

      
                    Special  Cost of Sales       Special  Cost of  
                    Charge   Charge       Total  Charge   Sales Charge  Total

Employee severance
  costs              $  5.4       -       $ 5.4   $56.4       -         $56.4
Inventories               -       -           -       -      $37.9       37.9
Write down of assets     
  to net realizable   
  value                20.9       -        20.9    31.8          -       31.8
Field program buy-out  14.4       -        14.4    14.4          -       14.4
Other                   5.3       -         5.3    13.9          -       13.9
                      -----    -----      -----   -----      -----      -----
                     $ 46.0       -      $ 46.0  $116.5      $37.9     $154.4
                      =====    =====      =====   =====      =====      =====



                                         10
<PAGE>11
                               AVON PRODUCTS, INC.
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                   (Dollars in millions, except share data)

    The write down of assets relates to the closure of a Far East 
buying office and manufacturing facilities in Puerto Rico and the 
Dominican Republic.  As a result of on-going government restrictions, 
the Company has also decided to close certain branches and a regional 
office in China.  Also, write downs include assets associated with 
under-performing product lines.

   Inventory-related charges represent losses to write down the 
carrying value of non-strategic inventory prior to disposal.  These 
charges result from the closure of facilities, discontinuation of 
certain product lines, size-of-line reductions and a change in 
strategy for product dispositions.

    Employee severance costs are expenses, both domestic and 
international, associated with the realignment of the Company's global 
operations.  The workforce will be reduced by approximately 2,300 
employees, or 7% of the total.  Approximately one-half of the 
employees to be terminated relate to the facility closures.

    The field program buy-out represents costs to revamp the Company's 
Representative recruitment program in the U.S.

    The liability balance at September 30, 1998 is as follows:
        

                           Special         Cost of           
                           Charge       Sales Charge         Total


Provision                   $116.5          $37.9           $154.4
Cash expenditures            (50.0)                          (50.0)
Non-cash write-offs          (22.2)         (37.9)           (60.1)
                             -----          -----            -----
Balance at Sept. 30, 1998   $ 44.3              -           $ 44.3
                             =====          =====            =====
    The balance at September 30, 1998 relates primarily to employee 
severance costs that will be paid during 1998 and 1999.

    The Company expects to record additional charges in 1999 as plans 
are finalized.

9.  DEBT AND OTHER FINANCING ACTIVITIES

     In May 1998, Avon issued $100.0 of bonds imbedded with option 
features (the "bonds") for which the net proceeds were used to pay 
down commercial paper borrowings.  The bonds have a twenty-year 
maturity; however, after five years, the bonds can be sold back to the 
Company at par or can be called at par by the underwriter and resold 
to investors as fifteen-year debt.  The coupon rate on the bonds is 
6.25% for the first five years, but will be refinanced at market rates 
if the bonds are called in year five.





                                          11

<PAGE>12

                             AVON PRODUCTS, INC.
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                   (Dollars in millions, except share data)

     In connection with the bond issuance, Avon entered into a five-
year interest rate swap contract with a notional amount of $50.0 to 
effectively convert fixed interest on a portion of the bonds to a 
variable interest rate, based on LIBOR.

     At September 30, 1998, the Company has entered into forward 
contracts to purchase approximately 3,700,000 shares of Avon common 
stock at an average rate of $35.95 as of September 30, 1998.  The 
contracts mature over the next three years and provide for share 
settlement to the Company.  Accordingly, no adjustment for subsequent 
changes in fair value has been recognized.




                                          12
<PAGE>13

                            AVON PRODUCTS, INC.
               MANAGEMENT'S DISCUSSION AND ANALYSIS OF THE
              RESULTS OF OPERATIONS AND FINANCIAL CONDITION
                 (Dollars in millions, except share data)

ITEM 2.  Management's Discussion and Analysis of the Results of 
         Operations and Financial Condition

All share and per share data included in this report have been 
restated to reflect a two-for-one stock split distributed in September 
1998.

Results of Operations--Three Months Ended September 30, 1998 and 1997.

Consolidated

     Avon's net income for the three months ended September 30, 1998 
was $41.5, or $.16 per share on a basic and diluted basis, compared 
with net income of $68.6, or $.26 per share on a basic and diluted 
basis, in 1997.  Pretax income of $76.5 decreased 29% from the prior 
year.  Special charges were recorded in the third quarter of 1998 for 
the Company's previously announced business process redesign program.  
These charges totaled $46.0 pretax, which reduced net income by $38.6 
after tax, or $.14 per share on a basic and diluted basis.  The 
special charge of $46.0 is primarily related to the restructuring of a 
U.S. Representative recruitment program, employee severance benefits 
and facility reorganizations in Puerto Rico, Hong Kong and China, as 
well as asset writedowns associated with under-performing product 
lines.  These charges represent the second part of an estimated $200.0 
total charge that will help the Company deliver the higher sales and 
profit targets previously communicated.  Before the charges, net 
income for the three months ended September 30, 1998 of $80.1, or $.30 
per share on a basic and diluted basis, increased 17% and 15%, 
respectively, from the comparable period in 1997.  Pretax income, 
before the charge, of $122.5 increased 14% over 1997, despite lower 
sales,  due to an improved gross margin, favorable foreign exchange 
and higher interest income in 1998.  These results were partially 
offset by an unfavorable operating expense ratio.

     Consolidated net sales for the three months ended September 30, 
1998 of $1,233.2 decreased $16.2, or 1%, from the comparable period of 
the prior year.  The decrease in sales was due to a 3% decrease in 
International sales partially offset by a 2% increase in U.S sales. 
Sales improvements in Brazil, Venezuela, the United Kingdom and 
Central Europe were more than offset by declines in the Pacific 
region, primarily in Japan.  Excluding the impact of foreign currency 
exchange, consolidated net sales rose 6% over the comparable period of 
the prior year.

     Cost of sales as a percentage of net sales was 38.8% in the third 
quarter of 1998 compared to 41.4% in the third quarter of 1997. The 
increase in the gross margin of 2.6 points resulted from higher 
margins in the U.S., several major markets in the Americas, most 
significantly Brazil, the United Kingdom, Japan and the Philippines.  
The gross margin improvement in the U.S. was attributable to a change 
in the product mix towards higher-margin products and categories 
combined with improved costs and price increases in non-CFT 
categories.  Brazil's gross margin improved due to better vendor 
negotiations and cost reduction programs.  A shift in sales mix to 
higher-margin items resulted in improved margins in the United Kingdom 
while Venezuela's margin improvement resulted primarily from improved 
pricing in

                                          13


<PAGE>14

                            AVON PRODUCTS, INC.
               MANAGEMENT'S DISCUSSION AND ANALYSIS OF THE
              RESULTS OF OPERATIONS AND FINANCIAL CONDITION
                 (Dollars in millions, except share data)

their fashion business as well as process redesign efforts.  In Japan, 
the higher gross margin resulted from product cost savings initiatives 
in cosmetics, fragrance and toiletries ("CFT"), improved sourcing 
decisions for non-CFT as well as strategic price increases.  These 
improvements were partially offset by a margin decline in Mexico 
reflecting investments made to sustain market penetration and customer 
appeal in an increasingly competitive environment.

     Marketing, distribution and administrative expenses of $626.3 
increased $11.6, or 2%, over the comparable period of 1997 and 
increased as a percentage of net sales to 50.8% from 49.2%.  The 
increase in operating expenses was primarily in the U.S. due to the 
sales growth and one-time items, discussed below.  These increases 
were partially offset by lower expenses in the Pacific primarily due 
to lower sales and the impact of currency devaluations.  Additionally, 
business restructuring efforts initiated last year in Japan have 
resulted in lower operating expenses.  Expense ratio improvements in 
Japan were due to ongoing expense reduction efforts and, in Brazil, 
strong sales growth contributed to a favorable expense ratio.  These 
improvements were more than offset by declines in the  U.S. due to a 
one-time adjustment recorded in the prior year related to the 
Company's benefit plans and in Mexico due to higher marketing 
expenses.

     Interest expense of $11.0 decreased $.2 versus the comparable 
period of 1997 due to lower cost of domestic working capital 
borrowings.

     Interest income of $3.3 increased $.9 over the comparable period 
of 1997 primarily due to higher short-term investments and higher 
interest rates in Brazil in 1998.

     Other (income) expense, net of $1.5 was $2.3 favorable to the 
comparable period of last year primarily due to favorable foreign 
exchange partially offset by higher corporate non-operating expenses.

     Excluding the special charge, the effective income tax rate was 
36.0% in the third quarter of 1998 compared to 37.0% in 1997.  The tax 
benefit on the special charge was 16.1% due to the mix of countries 
and tax jurisdictions incurring the charge.

U.S.

     Net sales increased 2% compared with the third quarter of 1997 
primarily driven by an increase in the average order size.  Including 
the charge, pretax income decreased 75%.  The sales increase resulted 
from increases in CFT, and fashion jewelry and accessories partially 
offset by declines in the apparel and gift and decorative categories.  
The CFT increase was driven by growth in skincare and fragrance due to 
the successful launches of Anew Retinol Hand Complex and Rare Rubies, 
respectively.  Additionally, total Anew sales were significantly above 
1997 due to several Anew promotions and a new product introduction 
versus no major Anew launches in the third quarter of 1997.  Accessory 
sales were up significantly driven by the success of organizer 
handbags and licensed back-to-school favorites such as

                                                14

<PAGE>15


                            AVON PRODUCTS, INC.
               MANAGEMENT'S DISCUSSION AND ANALYSIS OF THE
              RESULTS OF OPERATIONS AND FINANCIAL CONDITION
                 (Dollars in millions, except share data)

knapsacks and watches.  These improvements were partially offset by 
declines in apparel resulting from weaker sales in designer and 
children's casual wear and declines in the gift and decorative 
category reflecting softer sales of the Winter Splendor Barbie 
compared to last year's doll.

     Excluding the special charge, pretax income increased 17% due to 
the improved sales and a favorable gross margin driven by CFT as well 
as non-CFT margin improvements. The CFT margin improvement was due to 
pricing, less discounting and higher margin products.  Non-CFT margin 
improvement resulted from improved costs, fewer toy introductions in 
the gift category and price increases in apparel.  These margin 
improvements were partially offset by an unfavorable expense ratio 
resulting from a one-time adjustment recorded in the prior year 
related to the Company's benefit plans and higher variable 
compensation.

International

     Net sales decreased 3% from the comparable period of 1997 and 
including the charge, pretax income increased 6%. The sales decline 
resulted from decreases throughout the Pacific region, most 
significantly in Japan, and in Russia partially offset by growth in 
most major markets in the Americas as well as in the United Kingdom 
and Central Europe.  Declines in the Pacific Region are a result of 
the continuing Asian currency and economic crisis.  The Pacific region 
did post a double-digit increase in customers served and a strong increase in
active Representatives.  While Russia's sales declined due to the currency 
devaluation, the number of active Representatives continues to grow 
dramatically.

     Sales growth in the Americas was highlighted by strong increases 
in Brazil and Venezuela which reported double-digit growth in active 
Representatives and higher units, orders and customers served.  Brazil 
capitalized on key global product events such as Perfect Wear Age 
Block and Women of Earth supported by customer sampling and television 
advertising.  In Europe, sales grew in the United Kingdom due to a 
higher average order size in 1998, and Central European markets 
reported strong sales increases highlighted by continued double-digit 
growth in the number of orders and active Representatives.  Excluding 
the effect of foreign currency exchange, international net sales were 
up 8%.




                                          15

<PAGE>16
                            AVON PRODUCTS, INC.
               MANAGEMENT'S DISCUSSION AND ANALYSIS OF THE
              RESULTS OF OPERATIONS AND FINANCIAL CONDITION
                 (Dollars in millions, except share data)


     Excluding the special charge, pretax income increased 13% 
reflecting increases in Brazil, the United Kingdom and Japan as well 
as the countries in Central Europe.  The increase in Brazil resulted 
from the significant sales increase, a strong gross margin 
improvement, and a favorable expense ratio resulting from ongoing 
expense management.  A shift in the category mix towards higher-margin 
products contributed to the pretax income growth in the United 
Kingdom.  The success of the Central European markets is a direct 
result of the increasing size of the sales force and operating margin 
improvements.  Despite a weakening economy, Japan posted margin and 
profit improvements as compared to 1997 resulting from cost reduction 
strategies and business process redesign efforts.  These results were 
partially offset by declines in Argentina reflecting lower sales and 
in the Philippines due to a negative currency impact.  Excluding the 
impact of foreign currency exchange and the one-time charge, pretax 
income rose 19%.

     The Russian ruble devalued significantly in August 1998. In 
response to this situation, several actions have been taken by local 
management including pricing flexibility to maintain and build market 
share and reduce credit sales as well as a tightening of expense 
controls.  Geographic expansion into new cities has also been 
deferred. The devaluation will negatively affect Russia's U.S. dollar 
results in 1998.  In terms of size, Russia's 1997 net sales 
represented approximately 1% of Avon's consolidated net sales.

Results of Operations - Nine Months Ended September 30, 1998 and 1997

Consolidated

     Avon's net income for the nine months ended September 30, 1998 of 
$121.9, or $.46 per share on a basic and diluted basis, decreased 41% 
from net income of $205.1, or $.77 per share on a basic and diluted 
basis, in 1997.  Pretax income of $223.5 decreased 30% from the prior 
year.  Special and non-recurring charges were recorded in the first 
and third quarters of 1998 for the Company's previously announced 
business process redesign program.  These charges totaled $154.4 
pretax, which reduced net income by $122.8 after tax, or $.47 and $.46 
pretax per share on a basic and diluted basis, respectively.  The 
special charge of $116.5 pretax is primarily related to employee 
severance benefits as well as facility rationalizations in Puerto 
Rico, Dominican Republic, Hong Kong and China as well as asset write-
downs associated with under-performing product lines.  In addition, 
$37.9 was charged to cost of sales for inventory write-downs.  The 
one-time charges represent the current year's portion of an estimated 
$200.0 total charge that is necessary for the Company to deliver the 
higher sales and profit targets previously communicated.  Before the 
charges, net income for the nine months ended September 30, 1998 of 
$244.7 increased 19%.  Earnings per share of $.93 and $.92 on a basic 
and diluted basis, respectively, increased 21% and 19%, respectively, 
from the comparable period in 1997.  Pretax income, before the 
charges, of $377.9 increased 18% over 1997 due to higher sales, an 
improved gross margin and favorable net interest partially offset by a 
higher operating expense ratio.

                                           16

<PAGE>17
                            AVON PRODUCTS, INC.
               MANAGEMENT'S DISCUSSION AND ANALYSIS OF THE
              RESULTS OF OPERATIONS AND FINANCIAL CONDITION
                 (Dollars in millions, except share data)



     Consolidated net sales for the nine months ended September 30, 
1998 of $3,663.8 increased $101.8, or 3%, over the comparable period 
of the prior year.  The increase in sales was due to a 2% increase in 
international and a 4% increase in U.S. sales.  The international 
sales improvement resulted from strong growth in all major markets in 
the Americas, most significantly in Brazil, Argentina and Mexico, as 
well as Russia, the United Kingdom and the Central European Markets, 
primarily Poland.  These improvements were partially offset by sales 
declines throughout the Pacific Region, most significantly in Japan 
and the Philippines.  Excluding the impact of foreign currency 
exchange, consolidated net sales rose 10% over the comparable period 
of the prior year.

     Cost of sales as a percentage of net sales was 39.5% in the first 
nine months of 1998 compared to 40.3% in the first nine months of 
1997.  Excluding the one-time charge of $37.9, cost of sales as a 
percentage of sales was 38.5%.  The increase in the gross margin of 
1.8 points resulted from higher margins in nearly all major markets in 
the Americas, most significantly in Brazil, due to actions taken to 
reduce inventory levels which had an unfavorable impact on margins in 
1997, and, to a lesser extent, in Venezuela as a result of pricing 
strategies and business redesign efforts.  The United Kingdom and 
Germany reported strong margin improvements primarily as a result of a 
shift in mix to selling higher margin products.  Japan's gross margin 
improved as a result of cost reduction initiatives.  The U.S. also 
reported a favorable gross margin as compared to 1997 attributable to 
pricing strategies, cost improvements and reduced clearance activity 
in the non-CFT categories.

     Marketing, distribution and administrative expenses of $1,855.4 
increased $75.9, or 4%, over the comparable period of 1997 and 
increased as a percentage of net sales to 50.6% from 50.0%.  The 
increase in operating expenses was primarily in markets which have 
experienced strong sales growth, including all major markets in the 
Americas, U.S. and Russia.  These increases were partially offset by 
lower expenses in the Pacific primarily due to lower sales and the 
impact of currency devaluations.  The overall increase in the expense 
ratio was primarily due to higher expenses ratios in Mexico due to 
increased marketing and promotional expenses associated with new 
product launches, in Venezuela due to increased administrative 
expenses as a result of the implementation of a new labor law and in 
China reflecting the shutdown of sales operations for most of the 
second quarter of 1998.  These increases were partially offset by 
improvements throughout Europe and in Japan due to a continued active 
focus on reducing operating expenses.  Additionally, higher sales 
combined with strict expense management contributed to a favorable 
expense ratio in Brazil.

     Interest expense of $30.4 decreased $1.2 from the comparable 
period of 1997 due to lower cost of borrowings.



                                          17
<PAGE>18

                          AVON PRODUCTS, INC.
               MANAGEMENT'S DISCUSSION AND ANALYSIS OF THE
              RESULTS OF OPERATIONS AND FINANCIAL CONDITION
                 (Dollars in millions, except share data)



     Interest income of $11.5 increased $3.7 versus the comparable 
period of 1997 primarily due to a Mexico tax refund claim.

     Other expense, net of $2.6 was $.2 unfavorable to the comparable 
period of last year primarily due to higher corporate non-operating 
expenses partially offset by favorable foreign exchange.

     Excluding the charges, the effective income tax rate was 36.6% in 
the first nine months of 1998 compared to 37.0% in 1997.  The tax 
benefit on the one-time charges was 20.5% due to the mix of countries 
and tax jurisdictions incurring the charges.

U.S.

     Net sales increased 4% and pretax income decreased 37% compared 
with the first nine months of 1997.  A 3% increase in the average 
order size along with a 1% increase in the number of active 
Representatives contributed to the sales increase.  The sales increase 
resulted from increases in CFT, fashion jewelry and accessories and 
home entertainment categories partially offset by a decline in the 
gift and decorative category.  The increase in the CFT category was 
mainly due to the successful launches of Rare Rubies, Anew Retinol 
Hand Complex, the Diane Von Furstenburg fragrance, Forest Lily and the 
Far Away and Rare Gold gift with purchase event.  In addition, the 
successful launch of Avon's transfer resistant technology lipstick and 
Avon Color's Spring Shade Collection contributed to the growth in CFT.  
The continued growth of the Avon Techniques hair care line and 
significant increases in the Skin-So-Soft lines also contributed to 
the CFT growth.  Accessories showed strong performance with organizer 
handbags and the licensed Winnie the Pooh carryalls and licensed Pooh 
and sports watches.  Higher sales in the home entertainment category 
were primarily driven by the launch of a collection of inspirational 
and religious products, as well as an increase in the sales of 
demonstration products purchased by Representatives.  These increases 
were partially offset by a decline in the gift and decorative category 
primarily attributable to the phasing out of the Avon Home line and 
softer Easter and Barbie sales.

     Excluding the one-time charges, pretax income increased 14% due 
to the improved sales and a favorable gross margin primarily driven by 
cost improvements, revised pricing strategies and reduced clearance 
activity.

International

     Net sales increased 2%, or 12% excluding the effect of foreign 
currency exchange, over the comparable period of 1997 and pretax 
income decreased 3%. 



                                         18

<PAGE>19
                         AVON PRODUCTS, INC.
               MANAGEMENT'S DISCUSSION AND ANALYSIS OF THE
              RESULTS OF OPERATIONS AND FINANCIAL CONDITION
                 (Dollars in millions, except share data)

     The sales increase reflects strong growth in the Americas and 
Europe regions almost completely offset by significant declines in the 
Pacific region.  Sales increases in the Americas were highlighted by 
significant growth in Brazil, Argentina, Mexico and Venezuela with 
these countries showing growth in units, active Representatives and 
orders.  Mexico's sales increase resulted from the success of new 
product launches such as Anew Night Force, Anew All-in-One, and 
Yessamin fragrance as well as apparel and home line extensions with 
superior design and promotions.  Brazil's growth in sales was driven 
by attractive pricing and successful new product launches. In Europe, 
sales grew in the United Kingdom due to a higher average order size in 
1998.  The Central European markets and Russia posted strong year-to-
date sales results reflecting increases in units, customers served and 
active Representatives.

     These higher sales were partially offset by sales declines in 
most major markets in the Pacific caused by the continuing Asian 
currency and economic crisis.  In addition, selling activities in 
China were suspended for most of the second quarter of 1998 due to 
governmental restrictions on direct-selling companies.  Despite the 
above difficulties, most markets in the Pacific showed growth in 
active Representatives and strong growth in number of customers 
served.  This is a result of a strong focus on active recruitment to 
expand the Representative base in the Pacific region.  Excluding the 
effect of foreign currency exchange, sales in the Pacific were level 
with the prior year.  

     Excluding the one-time charges, pretax income increased 19% over 
the comparable period of 1997.  The 19% increase in pretax income 
reflects increases in all major markets in the Americas and Europe, 
most significantly in Brazil, the United Kingdom, Japan and Germany. 
The overall increase in pretax income over the prior year was due to 
the sales increases discussed above and strong margin improvements in 
Brazil, the United Kingdom, Germany and Japan.  Margins improved most 
significantly in Brazil due to declines in 1997 resulting from actions 
taken to reduce inventory combined with cost reduction programs in 
1998.  In addition, ongoing expense reductions in Europe contributed 
to the increase in pretax income.  Despite the weak economic 
conditions in the Pacific, Japan's operating margin improved 
significantly as a result of cost reduction strategies and business 
redesign efforts.











                                         19
<PAGE>20
                            AVON PRODUCTS, INC.
               MANAGEMENT'S DISCUSSION AND ANALYSIS OF THE
              RESULTS OF OPERATIONS AND FINANCIAL CONDITION
                 (Dollars in millions, except share data)

Liquidity and Capital Resources

Cash Flows

      Excluding changes in debt and other financing activities, there 
was a net decrease in cash of $307.5 in the first nine months of 1998 
compared with $419.3 in the comparable period of 1997.  The variance 
primarily reflects lower net cash used by operations and investing 
activities, a more positive effect of foreign currency exchange and 
lower repurchases of common stock in 1998.  The decrease in cash used 
by operations primarily reflects the conclusion of the three-year 
long-term incentive plan which resulted in a cash payment in the first 
quarter of 1997 and the settlement of tax issues in the U.S. in 1997.  
Cash used for investing activities was lower in 1998 primarily due to 
the acquisition of Discovery Toys, Inc. in the first quarter of 1997.

     For the first nine months of 1998, the Company purchased 
approximately 2.2 million shares of common stock for $75.0 compared 
with $90.0 spent for the repurchase of approximately 3.1 million 
shares during the comparable period in 1997. 

Capital Resources

     Total debt increased $261.3 to $495.6 at September 30, 1998 from 
total debt of $234.3 at December 31, 1997, principally due to normal 
seasonal working capital requirements and to support the continuing 
stock buyback program.  Total debt of $495.6 at September 30, 1998 was 
$35.2 higher than total debt of $460.4 at September 30, 1997 primarily 
due to higher borrowing needs in China.  In addition, at September 30, 
1998 and December 31, 1997, other non-current liabilities include 
approximately $56.0 and $58.6, respectively, related to securities 
lending activities. In September 1997, the Company entered into a 
securities lending transaction resulting in the borrowing of 
securities which were subsequently sold for net proceeds approximating 
$58.6 which were used to repay commercial paper borrowings.  The 
borrowed securities are due to the lender no later than December 29, 
2000, but at the Company's option can be returned at any time.  The 
obligation is included in other non-current liabilities on the balance 
sheet.  The effective interest rate on this transaction is expected to 
be 6.5%.

     At September 30, 1998, there were borrowings of $33.6 under the 
amended and restated revolving credit and competitive advance facility 
agreement.  This agreement is also used to support the Company's 
commercial paper borrowings of which $186.7 was outstanding at 
September 30, 1998.

     At September 30, 1998, there were $10.0 of borrowings outstanding 
under uncommitted lines of credit and there were no borrowings under 
the Company's bankers' acceptance facilities.

     In May 1998, Avon issued $100.0 of bonds imbedded with option 
features (the "bonds") for which the net proceeds were used to pay 
down commercial paper borrowings.  The bonds have a twenty-year 
maturity; however, after five years, the



                                                 20
<PAGE>21

                           AVON PRODUCTS, INC.
               MANAGEMENT'S DISCUSSION AND ANALYSIS OF THE
              RESULTS OF OPERATIONS AND FINANCIAL CONDITION
                 (Dollars in millions, except share data)

bonds can be sold back to the Company at par or can be called at par 
by the underwriter and resold to investors as fifteen-year debt.  The 
coupon rate on the bonds is 6.25% for the first five years, but will 
be refinanced at market rates if the bonds are called in year five.

     Management currently believes that cash from operations and 
available financing alternatives are adequate to meet anticipated 
requirements for working capital, dividends, capital expenditures, the 
stock repurchase program and other cash needs.

Working Capital

     As of September 30, 1998 and December 31, 1997, current 
liabilities exceeded current assets by $42.6 and $11.9, respectively.  
The increase of current liabilities over current assets of $30.7 was 
mainly due to the increase in net debt (debt less cash and 
equivalents), as discussed in the Debt section, and other accrued 
liabilities.  These increases were partially offset by a decrease in 
accounts payable and increases in inventories, reflecting the seasonal 
pattern of Avon's operations, and accounts receivable.

     Although current liabilities exceeded current assets at September 
30, 1998, management believes this is due to the Company's direct 
selling business format which results in lower receivable and working 
capital levels as well as the Company's practice of repurchasing 
shares with available cash.  Avon's liquidity results from its ability 
to generate significant cash flows from operations and its ample 
unused borrowing capacity.  Actions that would eliminate the working 
capital deficit are not anticipated at this time.  Avon's credit 
agreements do not contain any provisions or requirements with respect 
to working capital.

Financial Instruments and Risk Management Strategies

    The Company operates globally, with manufacturing and distribution 
facilities in various locations around the world.  The Company may 
reduce its exposure to fluctuations in interest rates and foreign 
exchange rates by creating offsetting positions through the use of 
derivative financial instruments.  The Company currently does not use 
derivative financial instruments for trading or speculative purposes, 
nor is the Company a party to leveraged derivatives.  

    The Company periodically uses interest rate swaps to hedge 
portions of interest payable on its debt.  In addition, the Company 
may periodically employ interest rate caps to reduce exposure, if any, 
to increases in variable interest rates.

     In connection with the bond issuance, as discussed in the Capital 
Resources section, Avon entered into a five-year interest rate swap 
contract with a notional amount of $50 million to effectively convert 
fixed interest on a portion of the bonds to a variable interest rate, 
based on LIBOR.





                                         21

<PAGE>22

                            AVON PRODUCTS, INC.
               MANAGEMENT'S DISCUSSION AND ANALYSIS OF THE
              RESULTS OF OPERATIONS AND FINANCIAL CONDITION
                 (Dollars in millions, except share data)

     The Company may periodically hedge foreign currency royalties, 
net investments in foreign subsidiaries, firm purchase commitments and 
contractual foreign currency cash flows or obligations, including 
third-party or intercompany foreign currency transactions.  The 
Company regularly monitors its foreign currency exposures and ensures 
that hedge contract amounts do not exceed the amounts of the 
underlying exposures.

     At September 30, 1998, the Company held foreign currency forward 
contracts with notional amounts totaling $225.0 and option contracts 
with notional amounts totaling $64.3 to hedge foreign currency items.  
These contracts have maturities in 1998 and 1999.  The Company also 
entered into certain foreign currency forward contracts with notional 
amounts totaling $95.0 and option contracts with notional amounts of 
$4.2 to economically hedge certain foreign currency exposures, which 
do not qualify as hedging transactions under the current accounting 
definitions and, accordingly, have been marked-to-market.  The mark-
to-market adjustment on these contracts at September 30, 1998 was 
insignificant.  The Company's risk of loss on the options in the 
future is limited to premiums paid, which are insignificant.

    At September 30, 1998, the Company has entered into forward 
contracts to purchase approximately 3,700,000 shares of Avon common 
stock at an average rate of $35.95 as of September 30, 1998.  The 
contracts mature over the next three years and provide for share 
settlement to the Company.  Accordingly, no adjustment for subsequent 
changes in fair value has been recognized.

    The Company attempts to minimize its credit exposure to 
counterparties by entering into interest rate swap and cap contracts 
only with major international financial institutions with "A" or 
higher credit ratings as issued by Standard & Poor's Corporation.  The 
Company's foreign currency and interest rate derivatives are comprised 
of over-the-counter forward contracts or options with major 
international financial institutions.  Although the Company's 
theoretical credit risk is the replacement cost at the then estimated 
fair value of these instruments, management believes that the risk of 
incurring losses is remote and that such losses, if any, would not be 
material.














                                          22

<PAGE>23

                                    AVON PRODUCTS, INC.
                         MANAGEMENT'S DISCUSSION AND ANALYSIS OF THE
                         RESULTS OF OPERATIONS AND FINANCIAL CONDITION
                          (Dollars in millions, except share data)

Additional Information

    On October 23, 1997, the Company announced that it had raised its 
long-term growth targets for sales and earnings and that it expected to 
record special charges in connection with a major re-engineering 
program.  Commencing in 1998, the long-term target for sales growth 
has been raised to 8-10% compounded annually, and its target for 
earnings-per-share growth has been raised to 16-18% annually.  
Previously, the Company targeted long-term sales growth of 6-8% and 
long-term earnings-per-share growth of 13-15%.  The higher targets 
come largely as a result of initiatives currently underway and others 
under review intended to reduce costs by up to $400.0 per year by the 
Year 2000, with $200.0 of the savings being reinvested concurrently in 
advertising and marketing programs to boost sales.  The Company 
expects to record special charges of approximately $200.0 pretax to 
cover one-time costs associated with the re-engineering program.  In 
the first quarter of 1998, the Company recorded $108.4 pretax of such 
one-time charges ($84.2 after tax, or $.64 per share on a basic and 
diluted basis) in connection with the re-engineering program.  
Slightly more than half of the total pretax charges in the first 
quarter were cash related and will be paid in 1998 and 1999.  In the 
third quarter of 1998, the Company recorded additional special charges 
for business redesign efforts totaling $46.0 pretax ($38.6 after tax, 
or $.14 per share on a basic and diluted basis).  Approximately 70% of 
the third quarter pretax charges were cash related and will also be 
paid in 1998 and 1999.  At September 30, 1998, the remaining liability 
balance was $44.3 and relates primarily to severance costs that will 
be paid during 1998 and 1999.  The Company expects to record the 
balance of one-time charges in 1999.

    On April 21, 1998, the Chinese government issued a directive 
banning all direct selling in China resulting in the shut-down of the 
Company's sales operations for most of the second quarter.  As of the 
beginning of June, the Company received Chinese governmental approval 
to resume operations as a wholesale and retail business and became 
operational again on June 15, 1998.  The Company is converting its 
approximately 75 branches into retail outlets to serve customers.  
Recently, Avon received government approval to utilize sales 
promoters, much like Representatives, to promote product sales in 
China.

Euro

    A single currency called the euro will be introduced in Europe on 
January 1, 1999.  Eleven of the fifteen member countries of the 
European Union have agreed to adopt the euro as their common legal 
currency on that date.  Fixed conversion rates between these 
participating countries' existing currencies (the "legacy 
currencies") and the euro will be established as of that date.  The 
legacy currencies are scheduled to remain legal tender as 
denominations of the euro until June 30, 2002.  During this transition 
period, parties may settle transactions using either the euro or a 
participating country's legacy currency.  Beginning in January 2002, 
new euro-denominated bills and coins will be issued, and legacy 
currencies will be withdrawn from circulation.



                                               23

<PAGE>24

                                  AVON PRODUCTS, INC.
                         MANAGEMENT'S DISCUSSION AND ANALYSIS OF THE
                         RESULTS OF OPERATIONS AND FINANCIAL CONDITION
                          (Dollars in millions, except share data)

     Avon's operating subsidiaries affected by the euro conversion 
have established plans to address issues raised by the euro currency 
conversion.  These issues include, among others, the need to adapt 
information technology systems, business processes and equipment to 
accommodate euro-denominated transactions, the impact of one common 
currency on pricing and recalculating currency risk.  Avon does not 
expect system and equipment conversion costs to be material.  Due to 
the numerous uncertainties associated with the market impact of the 
euro conversion, the Company cannot reasonably estimate the effects 
one common currency will have on pricing and the resulting impact, if 
any, on results of operations, financial condition, or cash flows.

Year 2000 Update

General

     The "Year 2000 issue" is the result of computer programs being 
written using two-digits rather than four to define the applicable 
year.  If the Company's computer programs with date-sensitive 
functions are not Year 2000 compliant, they may fail or make 
miscalculations due to interpreting a date including "00" to mean 
1900, not 2000.  The result may be disruptions in operations, 
including, among other things, a temporary inability to process 
transactions or engage in similar normal business activities.

     The Company commenced its worldwide Year 2000 initiative in early 
1996.  The Company has developed a comprehensive project plan as a 
means for ensuring
that all information technology ("IT") systems, including 
applications, operating systems, mainframe, mid range and client 
server platforms, all non-information technology ("Non-IT") systems, 
including embedded applications and equipment and key third parties 
are Year 2000 compliant by December 31, 1999.  The Company has 
identified high risk applications that are critical to its business, 
recognizing the fact that timely compliance of these systems is 
crucial, and, therefore, has designed its program to address these 
systems first.  Furthermore, the Company has established a project 
team to identify and address the Company's Year 2000 risks and issues 
in an attempt to ensure the integrity and reliability of the Company's 
information systems and business processes.

Project Plan

     The Company's Year 2000 project plan is divided into four major 
sections, including:  Infrastructure, Application Software, Validation 
of Third Party Compliance and Embedded Systems.  The project has five 
phases, which are common to all sections:  1) identifying, 
inventorying and prioritizing Year 2000 items; 2) assessing Year 2000 
compliance of identified items and related potential risks in 
circumstances of non-compliance of these items; 3) remediating, 
replacing or upgrading, as appropriate, material items that are 
determined not to be Year 2000 compliant; 4) validation testing of 
material items to ensure compliance; and 5)
contingency planning and implementation.  The Company utilizes 
internal resources



                                          24
<PAGE>25

                                   AVON PRODUCTS, INC.
                         MANAGEMENT'S DISCUSSION AND ANALYSIS OF THE
                         RESULTS OF OPERATIONS AND FINANCIAL CONDITION
                          (Dollars in millions, except share data)

and outside consultants to renovate and test its IT and Non-IT systems 
for Year 2000 compliance.  None of the Company's other information 
technology projects have been deferred due to the implementation of 
the Year 2000 project.

     The Infrastructure section consists of hardware, including 
mainframe and AS/400 platforms, and software, including operating 
systems, other than Applications Software.  This section has completed 
all phases through remediation and has progressed to the validation 
testing phase.  All infrastructure activities are expected to be 
completed by June 1999.

     The Applications Software section includes the conversion of both 
in-house developed and vendor-supplied software applications.  In-
house developed software that is not Year 2000 compliant has undergone 
remediation of its application, whereas non-compliant vendor-provided 
software has been upgraded or replaced, where available by the 
supplier.  This section's testing phase, which includes procedures for 
independent validation and verification of code, is ongoing and is 
anticipated to be completed by June 1999.

     Validation of Third Party Compliance includes the process of 
recognizing, prioritizing and communicating with key suppliers and 
service providers with whom the Company has a direct and significant 
relationship and are believed to be critical to its business 
operations.  Identification of significant vendors has been completed 
and a strategy has been initiated in an attempt to reasonably 
ascertain their progress in addressing the Year 2000 issue.  The 
Company has distributed comprehensive questionnaires to key suppliers, 
and, with the guidance of outside consultants, is in the process of 
conducting detailed assessments of the responses received.  The 
validation of third party compliance is expected to be completed by 
May 1999.  Follow-up reviews will also be scheduled for the remainder 
of 1999.

     The Embedded Systems section includes all hardware, software and 
associated embedded computer chips that are utilized in operating and 
maintaining the internal functions of the Company's facilities, i.e. 
climate control systems.  The Company has elected to employ a 
regional-based strategy for addressing Year 2000
compliance of its embedded systems.  Avon U.S. operations have 
substantially completed the remediation of embedded systems and 
anticipate all repair and testing to be completed by March 1999.  From 
an international standpoint, the Company is in the process of 
inventorying material items that are not Year 2000 compliant and 
expects the assessment phase to be completed by July 1999, with all 
remediation testing scheduled to be completed by year-end 1999.






                                          25
<PAGE>26
                                  AVON PRODUCTS, INC.
                         MANAGEMENT'S DISCUSSION AND ANALYSIS OF THE
                         RESULTS OF OPERATIONS AND FINANCIAL CONDITION
                          (Dollars in millions, except share data)

Costs

     The total estimated cost associated with achieving worldwide Year 
2000 compliance will be approximately $23.5, of which $12.4 has been 
spent to date.  Replacement costs and costs associated with the 
validation of third party compliance are included in these figures.  
The Company's policy is to expense as incurred information system 
maintenance and modification costs and to capitalize costs related to 
system replacement.  The costs of the Company's Year 2000 compliance 
efforts are being funded through operating cash flows.

Risks

     The Company expects to identify and resolve all Year 2000 
problems that may adversely affect its business operations.  However, 
management believes that it is not possible to determine with complete 
certainty that all Year 2000 matters affecting the Company have been 
or will be identified or corrected, resulting in part from the 
uncertainty of the Year 2000 readiness of third party suppliers.  
Thus, the Company is unable to determine at this time whether the 
consequences of Year 2000 failures will have a material impact on the 
Company's results of operations, liquidity or financial condition.  
The Company believes, however, that its risk of being adversely 
impacted by Year 2000 failures is mitigated due to its
product portfolio being so diversified, with the vast majority of its 
items not being date-sensitive.  The strategy employed by the 
Company's Year 2000 project is expected to significantly reduce the 
Company's level of uncertainty about the Year 2000 issue and the Year 
2000 compliance of key third parties who materially impact its 
business.

Contingency Plans

     Development of contingency plans is in progress and will be 
developed in detail during the remainder of 1998.  Once established, 
contingency plans and related cost estimates will be continually 
modified, if necessary, as additional information becomes available.

Disclaimer

     Readers are cautioned that forward-looking statements contained 
in the Year 2000 Update should be read in conjunction with the 
Company's disclosure under the heading:  "CAUTIONARY STATEMENT FOR 
PURPOSES OF THE "SAFE HARBOR" STATEMENT UNDER THE PRIVATE SECURITIES 
LITIGATION REFORM ACT OF 1995" on page 27.





                                          26


<PAGE>27


CAUTIONARY STATEMENT FOR PURPOSES OF THE "SAFE HARBOR" STATEMENT 
UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995

	Certain statements in this report which are not historical facts 
or information are forward-looking statements, including, but not 
limited to, the information set forth in "Other Information" herein.  
Such forward-looking statements involve known and unknown risks, 
uncertainties and other factors which may cause the actual results, 
levels of activity, performance or achievement of the Company, or 
industry results, to be materially different from any future results, 
levels of activity, performance or achievement expressed or implied by 
such forward-looking statements.  Such factors include, among others, 
the following:  general economic and business conditions; the ability 
of the Company to implement its business strategy; the Company's 
access to financing and its management of foreign currency risks; the 
Company's ability to successfully identify new business opportunities; 
the Company's ability to attract and retain key executives; the 
Company's ability to achieve anticipated cost savings and 
profitability targets; the impact of substantial currency exchange 
devaluations in the Company's principal foreign markets; changes in 
the industry; competition; the effect of regulatory and legal 
restrictions imposed by foreign governments; the effect of regulatory 
and legal proceedings and other factors discussed in Item 1 of the 
Company's 1997 Form 10-K.  As a result of the foregoing and other 
factors, no assurance can be given as to the future results and 
achievements of the Company.  Neither the Company nor any other person 
assumes responsibility for the accuracy and completeness of these 
statements.

























                                         27


<PAGE>28

                            AVON PRODUCTS, INC.

                        PART II. OTHER INFORMATION



Item 6.  Exhibits and Reports on Form 8-K.

(a)  Exhibits

       Exhibit
       Number                    Description
       ------                    -----------

         27              --Financial Data Schedule.

(b)  Reports on Form 8-K.

     There were no reports on Form 8-K filed during the third quarter 
of 1998.


























                                         28

<PAGE>29


                                SIGNATURES




    Pursuant to the requirements of the Securities Exchange Act of 
1934, the registrant has duly caused this report to be signed on its 
behalf by the undersigned thereunto duly authorized.




                                      AVON PRODUCTS, INC.
                                      -------------------
                                         (Registrant)



Date:  November 13, 1998      By /s/    JANICE MAROLDA
                             -------------------------------
                                        Janice Marolda
                                        Vice President,
                                          Controller
                                   Principal Accounting Officer

                                   Signed both on behalf of the
                                   registrant and as principal
                                   accounting officer.




                                          29






                           SECURITIES AND EXCHANGE COMMISSION
                                Washington, D.C.  20549


                              ____________________________
 

                                       FORM 10-Q



                   Quarterly Report Under Section 13 or 15(d) of
                        the Securities Exchange Act of 1934



For Quarter Ended September 30, 1998        Commission file number 1-4881




                             ____________________________






                                 AVON PRODUCTS, INC.
              (Exact name of registrant as specified in its charter)





                              ____________________________


                                      EXHIBITS



<PAGE>


                            AVON PRODUCTS, INC.

                             INDEX TO EXHIBITS



Exhibit
Number                    Description
- -------                   -----------

27      --Financial Data Schedule.



<TABLE> <S> <C>

<ARTICLE>                        5
<LEGEND>


                                  Exhibit 27
                              Avon Products, Inc.
                            Financial Data Schedule


     This schedule contains summary financial information extracted from the 
Avon Products, Inc. financial statements as of Sept. 30, 1998 and for the nine 
months then ended included in the Form 10-Q as of Sept. 30, 1998 and is 
qualified in its entirety by reference to such financial statements.

<MULTIPLIER>                     1000000
       
<PERIOD-TYPE>                    9-MOS
<FISCAL-YEAR-END>                DEC-31-1998
<PERIOD-START>                   JAN-01-1998
<PERIOD-END>                     SEP-30-1998
<S>                                             <C>
<CASH>                                           97
<SECURITIES>                                      0
<RECEIVABLES>                                   564
<ALLOWANCES>                                    (60)
<INVENTORY>                                     641
<CURRENT-ASSETS>                              1,471
<PP&E>                                        1,348
<DEPRECIATION>                                 (724)
<TOTAL-ASSETS>                                2,465
<CURRENT-LIABILITIES>                         1,514
<BONDS>                                         201
                             0
                                       0
<COMMON>                                         88
<OTHER-SE>                                      116
<TOTAL-LIABILITY-AND-EQUITY>                  2,465
<SALES>                                       3,664
<TOTAL-REVENUES>                              3,664
<CGS>                                         1,447
<TOTAL-COSTS>                                 3,236
<OTHER-EXPENSES>                                  3
<LOSS-PROVISION>                                 67
<INTEREST-EXPENSE>                               30
<INCOME-PRETAX>                                 224
<INCOME-TAX>                                    107
<INCOME-CONTINUING>                             122
<DISCONTINUED>                                    0
<EXTRAORDINARY>                                   0
<CHANGES>                                         0
<NET-INCOME>                                    122
<EPS-PRIMARY>                                   .46
<EPS-DILUTED>                                   .46
        

</TABLE>


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