SERVICE MERCHANDISE CO INC
10-Q, 1994-11-15
MISC GENERAL MERCHANDISE STORES
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<PAGE> 1
                                  FORM 10-Q

                     SECURITIES AND EXCHANGE COMMISSION

                           Washington, D.C. 20549

    [x]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
         EXCHANGE ACT OF 1934

For the quarterly period ended October 2, 1994

                                     OR

    [ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
         EXCHANGE ACT OF 1934

For the transition period from              to

Commission File No. 1-9223

                      SERVICE MERCHANDISE COMPANY, INC.
           (Exact name of registrant as specified in its charter)

         TENNESSEE                                62-0816060
    (State or other Jurisdiction of                  (I.R.S. Employer
     incorporation or organization)               Identification No.)
                       P. O. Box 24600, Nashville, TN
                                 37202-4600
                              (Mailing Address)
                7100 Service Merchandise Drive, Brentwood, TN
                  (Address of principal executive offices)
                                    37027
                                 (Zip code)
                               (615) 660-6000
             (Registrant's telephone number including Area Code)

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to
such filing requirements for the past 90 days.
Yes   X       No
    ----         ----
Indicate the number of shares outstanding of each of the Registrant's classes
of common stock as of the latest practicable date.

           As of October 30, 1994, there were 99,341,773 shares of
         Service Merchandise Company, Inc. common stock outstanding.

This document contains 22 pages.

<PAGE> 2
             SERVICE MERCHANDISE COMPANY, INC. AND SUBSIDIARIES


                              TABLE OF CONTENTS
                                                                   Page No.
PART I - FINANCIAL INFORMATION

    Consolidated Statements of Operations (Unaudited) - Three and
    Nine Periods Ended October 2, 1994 and September 30, 1993. . .     3

    Consolidated Balance Sheets - October 2, 1994 (Unaudited),
    September 30, 1993 (Unaudited) and January 1, 1994 . . . . . .     4

    Consolidated Statements of Cash Flows (Unaudited) - Nine
    Periods Ended October 2, 1994 and September 30, 1993 . . . . .     5

    Notes to Consolidated Financial Statements (Unaudited) . . . .   6-7

    Management's Discussion and Analysis of Financial Condition
    and Results of Operations (Unaudited). . . . . . . . . . . . .  8-12


PART II - OTHER INFORMATION

    Other Information. . . . . . . . . . . . . . . . . . . . . . .    13

    Exhibits . . . . . . . . . . . . . . . . . . . . . . . . . . .    14

SIGNATURES. . . . . . . . . . . . . . . . . . . . . . . . . . . . .   15






















                                     -2-
<PAGE> 3
<TABLE>
             SERVICE MERCHANDISE COMPANY, INC. AND SUBSIDIARIES
              Consolidated Statements of Operations (Unaudited)
                    (In thousands, except per share data)
<CAPTION>
                                  Three Periods Ended   Nine Periods Ended
                                  -------------------   ------------------
                                   Oct. 2,  Sept. 30,    Oct. 2, Sept. 30,
                                  -------------------   ------------------
                                     1994      1993       1994      1993
                                  --------- ---------   --------  --------
<S>                                <C>       <C>       <C>        <C>
Net sales                          $757,662  $704,080  $2,327,805 $2,180,055

Costs and expenses:
  Cost of merchandise sold and
   buying and occupancy expenses    582,414   534,659   1,785,727  1,654,740
                                  --------- ---------  ---------- ----------
  Gross margin after cost of
   merchandise sold and buying
   and occupancy expenses           175,248   169,421     542,078    525,315

  Selling, general and
   administrative expenses          157,794   143,608     481,545    436,928
  Depreciation and amortization      15,064    15,137      46,826     45,608
                                  --------- ---------  ---------- ----------
Earnings before interest and
 income taxes                         2,390    10,676      13,707     42,779

  Interest expense-debt              17,089    15,153      46,672     45,572
  Interest expense-capitalized
   leases                             2,515     2,762       7,741      8,443
                                  --------- ---------  ---------- ----------
Loss before income taxes
 (benefit)                          (17,214)   (7,239)    (40,706)   (11,236)
Income taxes (benefit)               (6,885)   (2,936)    (16,282)    (4,495)
                                  --------- ---------  ---------- ----------
Loss before extraordinary loss
 and cumulative effect of change
 in accounting principle            (10,329)   (4,303)    (24,424)    (6,741)
Extraordinary loss from early
 extinguishment of debt, net of
 tax benefit of $0, $124, $3,551
 and $4,982, respectively                 -       124      (5,326)    (7,474)

Cumulative effect of change in
 accounting principle                     -         -           -      7,742
                                  --------- ---------  ---------- ----------
Net loss                           ($10,329)  ($4,179)   ($29,750)   ($6,473)
                                  ========= =========  ========== ==========
Weighted average common shares
 and common share equivalents
 outstanding                        101,094   102,135     101,391    102,113
                                  ========= =========  ========== ==========

Per common share:
Loss before extraordinary loss
 and cumulative effect of change
 in accounting principle             ($0.10)   ($0.04)     ($0.24)    ($0.07)
Extraordinary loss from early
 extinguishment of debt, net of
 tax benefit                              -         -       (0.05)     (0.07)

Cumulative effect of change in
 accounting principle                     -         -           -       0.08
                                  --------- ---------  ---------- ----------
Net loss per common share            ($0.10)   ($0.04)     ($0.29)    ($0.06)
                                  ========= =========  ========== ==========

See Notes to Consolidated Financial Statements.

</TABLE>
                                     -3-
<PAGE> 4
<TABLE>
             SERVICE MERCHANDISE COMPANY, INC. AND SUBSIDIARIES
                         Consolidated Balance Sheets
                    (In thousands, except per share data)
<CAPTION>
                                                (Unaudited)
                                           ---------------------------------
                                              Oct. 2,  Sept. 30,  January 1,
                                               1994       1993     1994 (1)
                                           ---------- ----------  ----------
ASSETS
<S>                                        <C>        <C>         <C>

Current Assets:
  Cash and cash equivalents                   $15,864    $10,346    $325,092
  Accounts receivable, net of allowance of    
   $3,151, $3,010 and $2,894, respectively     39,261     33,320      53,014
  Refundable income taxes                      12,538      4,766           -
  Inventories                               1,327,219  1,236,844     939,259
  Prepaid expenses                             50,230     45,751      29,898
                                           ---------- ----------  ----------
    TOTAL CURRENT ASSETS                    1,445,112  1,331,027   1,347,263

Property and equipment:
  Owned assets, net of accumulated
   depreciation of $443,958, $398,450 and
   $408,696, respectively                     574,891    546,586     575,712
  Capitalized leases, net of accumulated
   amortization of $74,076, $77,937 and
   $68,245, respectively                       53,889     61,814      60,128
Deferred income taxes                               -          -           -
Other assets and deferred charges              19,849     28,074      28,472
                                           ---------- ----------  ----------
    TOTAL ASSETS                           $2,093,741 $1,967,501  $2,011,575
                                           ========== ==========  ==========
LIABILITIES AND SHAREHOLDERS' EQUITY

Current Liabilities:
  Notes payable to banks                     $425,400   $301,500           -
  Accounts payable                            596,262    565,016    $630,723
  Accrued expenses                            148,029    145,842     188,050
  State and local sales tax                    30,166     25,891      59,035
  Income taxes                                      -          -      54,914
  Current maturities of long-term debt         13,126     40,933      91,751
  Current maturities of capitalized leases      7,894      8,469       8,075
                                           ---------- ----------  ----------
    TOTAL CURRENT LIABILITIES               1,220,877  1,087,651   1,032,548

Long-term debt                                545,061    604,188     616,752
Capitalized lease obligations                  75,876     84,063      81,769
Deferred income taxes                           1,696      1,555         968
                                           ---------- ----------  ----------
    TOTAL LIABILITIES                       1,843,510  1,777,457   1,732,037
                                           ---------- ----------  ----------

COMMITMENTS AND CONTINGENCIES

SHAREHOLDERS' EQUITY:
  Preferred stock, $1 par value,
   cumulative, authorized 4,600 shares,
   undesignated as to rate and other
   rights, none issued
  Series A Junior Preferred Stock, $1 par
   value, authorized 400 shares, none
   issued
  Common stock, $.50 par value, authorized
   500,000 shares, issued and outstanding
   99,334, 99,322 and 99,368 shares,
   respectively                                49,667     49,661      49,684
  Additional paid-in capital                    3,640      3,945       4,055
  Deferred compensation                          (312)    (1,492)     (1,187)
  Retained earnings                           197,236    137,930     226,986
                                           ---------- ----------  ----------
    TOTAL SHAREHOLDERS' EQUITY                250,231    190,044     279,538
                                           ---------- ----------  ----------
      TOTAL LIABILITIES AND SHAREHOLDERS'
        EQUITY                             $2,093,741 $1,967,501  $2,011,575
                                           ========== ==========  ==========

(1)  Derived from fiscal year ended January 1, 1994 audited financial
statements.

See Notes to Consolidated Financial Statements.
</TABLE>
                                     -4-
<PAGE> 5
<TABLE>
SERVICE MERCHANDISE COMPANY, INC. AND SUBSIDIARIES
Consolidated Statements of Cash Flows (Unaudited)
(In thousands)
<CAPTION>
                                                       Nine Periods Ended
                                                     ---------------------
                                                      Oct. 2,    Sept. 30,
                                                       1994         1993
                                                    ---------    ---------
<S>                                                 <C>           <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net loss                                          ($29,750)      ($6,473)

  Adjustments to reconcile net loss to net
  cash used in operating activities:
    Depreciation and amortization                     50,718        51,560
    Deferred taxes on income                             728        (7,664)
    Loss on disposal of property and equipment         1,735           188
    Write-off bond issue cost and bond discount        6,830         5,094
    Changes in assets and liabilities:
       Accounts receivable, net                       13,753        19,991
       Inventories                                  (387,960)     (379,204)
       Prepaid expenses                              (20,332)      (25,297)
       Accounts payable                              (34,461)       68,070
       Accrued expenses and state and local sales
         tax                                         (68,890)      (34,926)
       Income taxes                                  (67,452)      (57,326)
                                                    --------      --------
    NET CASH USED BY OPERATING ACTIVITIES           (535,081)     (365,987)
                                                    --------      --------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Additions to property and equipment - owned        (43,873)      (70,798)
  Proceeds from the disposal of property and
    equipment                                          1,901           555
  Other, net                                              47        (1,879)
                                                    --------      --------
    NET CASH USED BY INVESTING ACTIVITIES            (41,925)      (72,122)
                                                    --------      --------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Debt issuance costs                                 (1,783)       (8,077)
  Proceeds from short-term borrowings                425,400       301,500
  Proceeds from long-term debt                         3,200       300,000
  Repayment of long-term debt                       (153,554)     (304,971)
  Repayment of capitalized lease obligations          (5,850)       (7,113)
  Exercise of stock options                              365         1,799
                                                    --------      --------
    NET CASH PROVIDED BY FINANCING ACTIVITIES        267,778       283,138
                                                    --------      --------
NET DECREASE IN CASH AND CASH EQUIVALENTS           (309,228)     (154,971)

CASH AND CASH EQUIVALENTS- BEGINNING OF PERIOD       325,092       165,317
                                                    --------      --------
CASH AND CASH EQUIVALENTS- END OF PERIOD             $15,864       $10,346
                                                    ========      ========
See Notes to Consolidated Financial Statements.
</TABLE>
                                     -5-
<PAGE> 6
             SERVICE MERCHANDISE COMPANY, INC. AND SUBSIDIARIES
                 NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                 (UNAUDITED)

A.  The consolidated financial statements, except for the consolidated
    balance sheet as of January 1, 1994, have been prepared by the Company
    without audit.

    In management's opinion, the information and amounts furnished in this
    report reflect all adjustments (consisting of normal recurring
    adjustments) considered necessary for the fair presentation of the
    financial position and results of operations for the interim periods
    presented.  Certain prior period amounts have been reclassified to
    conform to the current year's presentation.  These financial statements
    should be read in conjunction with the Company's Annual Report on Form
    10-K for the fiscal year ended January 1, 1994.

    The Company has historically incurred a net loss for the first three
    quarters of the year due to the seasonality of its business.  The results
    of operations for the third quarter ended October 2, 1994 and September
    30, 1993 are not necessarily indicative of the operating results for the
    entire fiscal year.

B.  Effective January 2, 1994, the Company began reporting quarterly
    results as 13 weeks (two four-week periods and one five-week period)
    rather than three calendar months.  Accordingly, the third quarter of
    fiscal 1994 ended October 2, 1994 and contained 91 selling days versus
    the third quarter of fiscal 1993 which ended September 30, 1993 and
    contained 92 selling days.  The nine periods ended October 2, 1994
    contained 273 selling days and the nine months ended September 30, 1993
    contained 270 selling days.  The change had no significant impact on the
    comparability of the results of operations for the third quarter of
    fiscal 1994 and the third quarter of fiscal 1993 and the comparability of
    the  year-to-date fiscal 1994 and year-to-date fiscal 1993 results of
    operations.

C.  The net loss per common share is computed by dividing the net loss by the
    weighted average number of common shares and common share equivalents
    outstanding.

D.  Cash payments for interest for the three quarters ended October 2, 1994
    and September 30, 1993 were $47.3 million and $47.5 million,
    respectively.  Cash payments for income taxes for the three quarters
    ended October 2, 1994 and September 30, 1993 were $46.9 million and $47.8
    million, respectively.  The Company considers all highly liquid
    investments purchased as part of its daily cash management activities to
    be cash equivalents.  Such investments are generally made for periods
    covering 1 to 30 days.






                                     -6-
<PAGE> 7
             SERVICE MERCHANDISE COMPANY, INC. AND SUBSIDIARIES
                 NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                           (UNAUDITED)(continued)


E.  In June 1994, the Company completed a new $600 million Reducing Revolving
    Credit Facility for short-term borrowings and stand-by letter of credit
    usage, which replaced its existing $475 million Revolving Credit
    Facility and $122 million Term Loan.  The new $600 million Reducing
    Revolving Credit Facility, negotiated during the second quarter, extends
    the maturity of the Company's working capital facility from December 31,
    1995 to June 8, 1999, reducing the effective interest rate on those
    borrowings from LIBOR +1.5% to LIBOR + 1.0% (both rates include a 3/8%
    facility fee on all commitments), releasing the majority of property and
    assets of the Company from security interests held in connection with the
    prior facility and providing for generally less restrictive covenants.
    The maximum commitment level for the new facility reduces $25 million
    annually until reaching $475 million in 1999.  Short-term borrowings
    related to the Credit Facility were $425.4 million as of October 2, 1994.

F.  During the first two quarters of fiscal 1994, the Company incurred an
    extraordinary loss of $5.3 million, or $0.05 per share.  This
    extraordinary loss included a $1.3 million charge in the first quarter
    resulting from the early extinguishment of $17 million of high-coupon
    mortgages with interest rates ranging between 10% and 12.5% and a non-
    cash extraordinary loss of $4.0 million, or $0.04 per share, related to a
    write-off of deferred finance charges, in the second quarter, associated
    with the refinancing of the Company's $475 million Revolving Credit
    Facility and $122 million Term Loan (See Note E).

G. On February 17, 1993, the Company issued $300 million of 9% Senior
   Subordinated Debentures due in equal installments in 2003 and 2004.  Net
   proceeds of $294 million, together with cash on hand, were used to redeem
   the existing $300 million of 11 3/4% Senior Subordinated Notes due 1996
   at a premium of 101.68% plus accrued interest.  The Company recorded an
   extraordinary loss of $7.5 million, net of tax benefit of $5.0 million,
   in connection with the early extinguishment of this debt.

H. The Company adopted SFAS 109, "Accounting for Income Taxes," effective the
   first day of fiscal 1993.  The adoption of SFAS 109 changed the Company's
   method of accounting for income taxes from the deferred method (APB 11)
   to an asset and liability approach.  The asset and liability approach
   requires recognition of deferred tax assets and liabilities for expected
   future tax consequences of temporary differences between the carrying
   amounts and the tax bases of assets and liabilities.

   The adjustment to the January 3, 1993 consolidated balance sheet to adopt
   SFAS 109 was a benefit of $7.7 million.  This benefit was reflected in
   net loss for the first quarter of 1993 as the cumulative effect of change
   in accounting principle.  The adjustment primarily represents the impact
   of adjusting deferred taxes to reflect the 34% federal income tax rate at
   the time of the change as opposed to the higher income tax rates in
   effect when the temporary differences originated.  There was no material
   impact to the deferred tax liability resulting from the statutory federal
   income tax rate increase enacted by the Omnibus Budget Reconciliation Act
   of 1993.
                                     -7-
<PAGE> 8
             SERVICE MERCHANDISE COMPANY, INC. AND SUBSIDIARIES
       MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
                      RESULTS OF OPERATIONS (UNAUDITED)

For comparative purposes, interim balance sheets are more meaningful when
compared to the balance sheets at the same point in time of the prior year.
Comparisons to balance sheets of the most recent fiscal year end may not be
meaningful due to the seasonal nature of the Company's business.

RESULTS OF OPERATIONS

The nature of the Company's business is highly seasonal.  Historically, sales
in the fourth quarter have been substantially higher than sales achieved in
each of the first three quarters of the fiscal year.  Thus expenses and, to a
greater extent, operating income vary greatly by quarter.  Caution,
therefore, is advised when appraising results for a period shorter than a
full year, or when comparing any period other than to the same period of the
previous year.

THIRD QUARTER ENDED OCTOBER 2, 1994 VS. THIRD QUARTER ENDED SEPTEMBER 30,
1993

NET SALES

Net sales for the third quarter of 1994 were $757.7 million compared to
$704.1 million last year, representing an increase of $53.6 million, or 7.6%.
Comparable store sales increased 3.9% for the third quarter.  The increase
was primarily the combined result of an increased emphasis on customer
service, more competitive pricing and a better in-stock inventory position on
sale items.  The trend in sales improved as the quarter progressed,
particularly in the jewelry business where the sales gains outpaced
hardlines.  The third quarter of fiscal 1994 contained 91 selling days as
compared with 92 selling days in the year-earlier period.  At the close of
the third quarter, Service Merchandise was operating a total of 393 catalog
stores, an increase of 17 from a year ago.

GROSS MARGIN

The gross margin for the third quarter of fiscal 1994, including buying and
occupancy expense, was $175.2 million, or 23.1% of net sales, as compared
with $169.4 million, or 24.1% of net sales, a year ago.  The decline in the
gross margin percentage was primarily due to lower pricing on both regular
priced and promotional merchandise in both jewelry and hardlines categories.










                                     -8-
<PAGE> 9
Management's Discussion and Analysis of Financial Condition
and Results of Operations (Unaudited) (continued)

SELLING, GENERAL AND ADMINISTRATIVE EXPENSES

Selling, general and administrative expenses were $157.8 million, or 20.8% of
net sales, for the third quarter versus $143.6 million, or 20.4% of net
sales, in the year-earlier quarter.  The higher expenses relate generally to
the planned increase in store payroll to improve the customer shopping
experience and the net opening of 17 new catalog stores since the end of the
third quarter last year.

INTEREST EXPENSE

Interest expense for the third quarter of 1994 was $19.6 million as compared
to the third quarter of 1993 of $17.9 million.  Despite sharp increases in
short-term interest rates, the Company's short-term interest expense remained
relatively flat due to the negotiation of interest rate reductions.  Interest
expense increased $1.7 million, or 9.5%, primarily as a result of interest
associated with the issuance of $100 million Senior Notes in October 1993.
This increase was partially offset by lower interest expense resulting from
scheduled payments and the prepayment of $27.1 million in high-coupon
mortgages during fiscal 1994.


TAXES ON INCOME

The Company recognized an income tax benefit of $6.9 million and $2.9 million
for the third quarters ended October 2, 1994 and September 30, 1993,
respectively.  The Company historically incurs a net loss in the first three
quarters of the year, but has net income on an annual basis.  The effective
tax rates for the quarters ended October 2, 1994 and September 30, 1993 were
40% and 40.6%, respectively.  The higher effective rate for the third quarter
of 1993 was a result of the adjustment to the year-to-date federal tax
benefit to reflect the retroactive federal income tax rate increase enacted by
the Omnibus Budget Reconciliation Act of 1993.  For the fiscal year ended
January 1, 1994 the effective income tax rate was 40%.

NINE PERIODS ENDED OCTOBER 2, 1994 VS. NINE MONTHS ENDED SEPTEMBER 30, 1993

NET SALES

Net sales for the three quarters ended October 2, 1994 were $2,327.8 million,
an increase of $147.7 million, or 6.8%, compared with $2,180.1 million a year
ago.  There were three more selling days in the three quarters ended October
2, 1994 (273 days versus 270 days) than the comparable reporting period in
fiscal 1993.  Comparable store sales increased 0.8% for the first three
quarters of 1994.  This increase during the third quarter was attributable to
more competitive pricing, increased emphasis on customer service, and better
in-stock inventory position on sale items.  This increase was partially 
offset by decreases in comparable store sales for the first half of fiscal 1994
due to a very competitive retail environment associated with consumer
electronics and adverse weather conditions during early 1994.


                                     -9-
<PAGE> 10
Management's Discussion and Analysis of Financial Condition
and Results of Operations (Unaudited) (continued)

GROSS MARGIN

Gross margin for the nine periods ended October 2, 1994, after taking into
account buying and occupancy expenses, was $542.1 million, or 23.3% of net
sales, as compared to $525.3 million, or 24.1% of net sales, for the same
period a year ago.  The decline in the gross margin percentage was primarily
due to lower pricing on both regular priced and promotional merchandise in
jewelry and hardline categories, shifts in sales mix between product
categories within jewelry and hardlines and, to a lesser extent, increases in
the accrual for shrinkage.

SELLING, GENERAL AND ADMINISTRATIVE EXPENSES

Selling, general and administrative expenses increased to $481.5 million, or
20.7% of net sales, for the nine periods ended October 2, 1994 as compared to
$436.9 million, or 20.0% of net sales, for the comparable reporting period a
year ago.  The increase as a percentage of sales is primarily attributable to
planned increases in store payroll to enhance the customer shopping
experience.

INTEREST EXPENSE

For the nine periods ended October 2, 1994, interest expense on debt and
capitalized leases was $54.4 million as compared to the same period last year
of $54.0 million.  Interest expense remained relatively flat as increases
associated with the issuance of the $100 million Senior Notes in October 1993
were partially offset by interest reductions due primarily to scheduled debt
and lease payments, as well as decreases due to the prepayment of $27.1
million in mortgages in early 1994 and the refinancing of the $300 million
Senior Subordinated Debentures from 11 3/4% to 9% in the first quarter of
1993.

TAXES ON INCOME

The Company recognized an income tax benefit of $16.3 million for the nine
periods ended October 2, 1994 compared to an income tax benefit of $4.5
million for the same period a year ago.  The estimated annual effective tax
rate for the nine periods ended October 2, 1994 and September 30, 1993 was
40%. For fiscal year ended January 1, 1994 the effective income tax rate was
40%.

The Company adopted SFAS 109, "Accounting for Income Taxes," effective the
first day of fiscal 1993.  The adoption of SFAS 109 changed the Company's
method of accounting for income taxes from the deferred method (APB 11) to an
asset and liability approach.  The asset and liability approach requires
recognition of deferred tax assets and liabilities for expected future tax
consequences of temporary differences between the carrying amounts and the
tax bases of assets and liabilities.

The adjustment to the January 3, 1993 consolidated balance sheet to adopt
SFAS 109 was a benefit of $7.7 million.  This benefit was reflected in net
loss for the first quarter of 1993 as the cumulative effect of change in
accounting principle.  The adjustment primarily represents the impact of
adjusting deferred taxes to reflect the 34% federal income tax rate at the
time of the change as opposed to the higher income tax rates in effect when
the temporary differences originated.  There was no material impact to the
deferred tax liability resulting from the statutory federal income tax rate
increase enacted by the Omnibus Budget Reconciliation Act of 1993.
                                    -10-
<PAGE> 11
Management's Discussion and Analysis of Financial Condition
and Results of Operations (Unaudited) (continued)


EXTRAORDINARY ITEMS

During the first two quarters of fiscal 1994, the Company incurred an
extraordinary loss of $5.3 million, or $0.05 per share.  This included a
$1.3 million extraordinary loss resulting from the early extinguishment in
the first quarter of $17 million high-coupon mortgages with interest ranging
between 10% and 12.5%.  Also included was a non-cash extraordinary
loss of $4.0 million, or $0.04 per share, related to a write-off of deferred
finance charges, in the second quarter, associated with the refinancing of
the Company's $475 million Revolving Credit Facility and $122 million Term
Loan.

On February 17, 1993, the Company issued $300 million of 9% Senior
Subordinated Debentures due in equal installments in 2003 and 2004.  Net
proceeds of $294 million, together with cash on hand, were used to redeem the
existing $300 million of 11 3/4% Senior Subordinated Notes due 1996 at a
premium of 101.68% plus accrued interest.  The Company recorded an
extraordinary loss of $7.5 million, net of tax benefit of $5.0 million, in
connection with the early extinguishment of this debt.

LIQUIDITY AND CAPITAL RESOURCES

Working capital totaled $224.2 million at the end of the third quarter of
1994, a decrease of 7.9% from working capital at September 30, 1993 of 
$243.4 million.  The current ratio at both Octber 2, 1994 and September 30, 
1993 was 1.2:1.

Working capital requirements fluctuate significantly during the year due to
the seasonal nature of the retail catalog store business.  These requirements
are financed through a combination of internally generated cash flow from
operating activities and short-term seasonal borrowings.  At October 2, 1994,
short-term borrowings totaled $425.4 million ($134.7 million available for
borrowing) compared to $301.5 million ($130.8 million available for
borrowing) at September 30, 1993, an increase of $123.9 million.
Approximately $122 million of the Company's short-term borrowings at October
2, 1994 resulted from the prepayment of the Company's $122 million Term Loan
with short-term borrowings under the Company's new Credit Facility.

In June 1994, the Company completed a new $600 million Reducing Revolving
Credit Facility for short-term borrowings and stand-by letter of credit
usage, which replaced its existing $475 million Revolving Credit Facility and
$122 million Term Loan.  The new $600 million Reducing Revolving Credit
Facility, negotiated during the second quarter, extends the maturity of the
Company's working capital facility from December 31, 1995 to June 8, 1999,
reducing the effective interest rate on those borrowings from LIBOR +1.5% to
LIBOR + 1.0% (both rates include a 3/8% facility fee on all commitments),
releasing the majority of property and assets of the Company from security
interests held in connection with the prior facility and providing for
generally less restrictive covenants.  The maximum commitment level for the
new facility reduces $25 million annually until reaching $475 million in
1999.
                                    -11-
<PAGE> 12
Management's Discussion and Analysis of Financial Condition
and Results of Operations (Unaudited) (continued)

Total long-term debt, including current maturities and capitalized leases,
decreased to $642.0 million at October 2, 1994 from $737.7 million at
September 30, 1993.  The decrease in total long-term debt was primarily the
result of the prepayment of the $122 million Term Loan, the early
extinguishment of $27.1 million in mortgages, and scheduled payments of
approximately $50 million on capitalized leases, mortgages, IRB's and the
Term Loan.  This decrease was partially offset by the issuance of $100 millon
Senior Notes in October 1993 and additions to capitalized leases and mortgages.
At October 2, 1994, the Company was in compliance with various financial
and other covenants included in the new Credit Facility and other financial
instruments.

Additions to owned property and equipment were $43.9 million for the nine
periods ended October 2, 1994 compared to $70.8 million for the same period
last year.  The Company opened a net of 2 new catalog stores during the nine
periods ended October 2, 1994 and has plans to open approximately a net of 15
catalog stores by the end of the fiscal year.  In fiscal 1993, the Company
opened a net of 20 new catalog stores.  The Company expects to incur capital
expenditures of approximately $100 million during fiscal 1994 and to fund
these expenditures through a combination of cash flow from operations and
borrowings under the new Credit Facility.




























                                    -12-
<PAGE> 13
                         PART II - OTHER INFORMATION

Item 1.  Legal Proceedings

         Not applicable.

Item 2.  Changes in the Rights of the Company's Security Holders

         Not applicable.

Item 3.  Defaults by the Company on Its Senior Securities

         Not applicable.

Item 4.  Results of Votes of Security Holders

         Not applicable.

Item 5.  Other Information

         Not applicable.































                                    -13-
<PAGE> 14
                  PART II - OTHER INFORMATION  (continued)


Item 6.  Exhibits and Reports on Form 8-K

         6(a) Exhibits filed with this Form 10-Q

         Exhibit No. Under Item
         601 of Regulation S-K   Brief Description
         ----------------------- -----------------
              10                 Key Executive Severance
                                 Plan Agreement for execution
                                 by certain key executives in
                                 replacement of employment
                                 contracts.

              11                 Statement re
                                 Computation of Net Loss
                                 Per Common Share for
                                 the Three Periods Ended
                                 and Nine Periods Ended
                                 October 2, 1994 and
                                 September 30, 1993.

              27                 Financial Data Schedule
                                 for the Nine Periods ended
                                 October 2, 1994.

         6(b) Reports on Form 8-K

         There were no reports on Form 8-K during the three periods
         ended October 2, 1994.


























                                    -14-

<PAGE> 15
                                 SIGNATURES



Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                                        SERVICE MERCHANDISE
                                        COMPANY, INC.


    Date:     November 11, 1994           /s/  Raymond Zimmerman
                                        ------------------------
                                        Raymond Zimmerman
                                        Chairman of the Board
                                        (Chief Executive Officer)



    Date:     November 11, 1994           /s/  S. Cusano
                                        ------------------------
                                        S. Cusano
                                        Vice President and Chief Financial
                                        Officer (Chief Financial Officer)
                                        (Chief Accounting Officer)


























                                    -15-


<PAGE> 16
                                                                  EXHIBIT 10
                                  AGREEMENT

       THIS  AGREEMENT  made  and  entered  into  as  of  the  ____  day   of
_____________,  1994,  by and between Service Merchandise  Company,  Inc.,  a
Tennessee corporation (the "Company"), and ___________ (the "Executive").

                                  RECITALS

     WHEREAS, the Executive is currently employed by the Company;

      WHEREAS,  the  Company  and  the Executive  wish  to  set  forth  their
respective rights and obligations in the event the Executive's employment  is
terminated and to provide for salary continuation on the terms and under  the
circumstances set forth herein;

      NOW,  THEREFORE,  in consideration of the premises hereof  and  of  the
mutual   promises  and  agreements  contained  herein,  the  parties  hereto,
intending to be legally bound, hereby agree as follows:

     1.   Compensation on Termination of Employment.

          (a)  Disability.  If the Executive's employment with the Company is
     terminated  by  the  Executive or the Company at any  time  due  to  the
     Executive's  inability to perform his duties as a result of physical  or
     mental  incapacity  ("Disability"), the Executive  shall  be  paid  such
     amounts,  if  any,  as  he is entitled to receive  under  the  Company's
     disability  insurance policies then in effect for Company officers,  but
     shall  be  entitled  to  no  further compensation  or  benefits  (unless
     previously accrued under the Company's benefit plans).

           (b)  Other Termination Not Giving Rise to Salary Continuation.  If
     the Executive's employment shall be terminated for Cause (as hereinafter
     defined)  or  if  the Executive dies or if the Executive terminates  his
     employment  for  any  reason, the Company shall pay  the  Executive  any
     installments  of his base salary as then in effect that would  otherwise
     be  due  through  the date on which his employment is  terminated.   The
     Company  shall  then have no further obligations to the Executive  under
     this  Agreement except that in the event of termination  by  death,  the
     Executive's estate or beneficiaries, as the case may be, shall  be  paid
     such  amounts  as  may be payable to the Executive under  the  Company's
     insurance policies and/or other benefit plans.  For the purposes of this
     Agreement,  the Company shall have "Cause" to terminate the  Executive's
     employment  upon (i) the willful engaging by the Executive in misconduct
     materially injurious to the Company, (ii) acts of dishonesty or fraud by
     the  Executive, or (iii) the willful violation by the Executive  of  the
     provisions of Section 3 or Section 4 hereof.

           (c)   Termination  Giving  Rise to Salary  Continuation.   If  the
     Company shall terminate the Executive's employment with the Company  for
     any  reason other than due to the Executive's death or Disability or for
     Cause,  then,  subject  to  the compliance by  the  Executive  with  the
     provisions of Sections 3 and 4 hereof, the Company shall pay, as  salary
     continuation,  to  the Executive an amount equal to two  (2)  times  his
<PAGE> 17
     maximum  annual  base salary in effect from the date of  this  Agreement
     through  the date of termination, payable, at the Company's option,  (i)
     in  a  lump  sum  or (ii) in equal monthly installments,  but  no  other
     compensation  or  benefits (unless accrued under the  Company's  benefit
     plans  prior to the date of termination of employment or as provided  in
     Section 1(d) hereof) shall be owed to the Executive.

           (d)  Healthcare Coverage.  If the Executive's employment with  the
     Company  is terminated by the Company for any reason other than  due  to
     the  Executive's  death  or Disability or for Cause,  the  Company  will
     reimburse  the  Executive  for the premium paid  by  the  Executive  for
     continued  coverage  for  the  Executive  (and  any  dependents  of  the
     Executive  covered by the Company's healthcare plans  at  the  time  the
     Executive's  employment was terminated) under the  Company's  healthcare
     plan pursuant to "COBRA" (or any other mandatory healthcare continuation
     law  then in effect), such coverage then being substantially similar  to
     that provided by the Company to its senior executives and their eligible
     dependents.   The Executive will be entitled to reimbursement  for  such
     coverage  for  the  period commencing with the date  of  termination  of
     employment  and  ending on the earlier of (i) the second anniversary  of
     termination  of  employment,  or (ii) the  date  the  Executive  becomes
     eligible to receive any healthcare coverage from another employer of the
     Executive  or  his  spouse, or any governmental entity,  that  does  not
     contain  any  exclusion or limitation with respect to  any  pre-existing
     condition  of the Executive or his covered dependents.  If the Executive
     (or  his  dependents covered at the time of termination  of  employment)
     elects  not  to  continue coverage under COBRA (or any  other  mandatory
     healthcare  continuation  law then in effect)  or  is  not  eligible  to
     continue  coverage  under  such  healthcare  continuation  law,  and  is
     otherwise  eligible under this Section 1(d), the Company will  reimburse
     the  Executive for the cost of purchasing substantially similar coverage
     or a supplement required to achieve substantially similar coverage under
     another  arrangement  approved  by the  Company  for  the  same  period;
     however, such reimbursement shall be limited to the then current premium
     charged  to  others  by the Company for substantially  similar  coverage
     under  COBRA  (or other mandatory healthcare continuation  law  then  in
     effect).   Any  amount  payable to the Executive  shall  be  subject  to
     withholding of applicable taxes as provided in Section 7 hereof.

          (e)  Sole Remedy.  The Executive hereby agrees that amounts payable
     under this Section 1 shall be his sole and exclusive remedy against  the
     Company on account of termination of employment.

      2.    Binding  Agreement.  This Agreement and all  obligations  of  the
Company  hereunder shall be binding upon the successors and  assigns  of  the
Company.   This  Agreement  and all rights of the Executive  hereunder  shall
inure  to  the benefit of and be enforceable by the Executive's  personal  or
legal   representatives,   executors,  administrators,   successors,   heirs,
distributees, devisees and legatees.

      3.    Non-Competition.   During the period in which  the  Executive  is
employed  by  the  Company and for a period of one  (1)  year  following  any
termination giving rise to salary continuation payments pursuant  to  Section
1(c)  hereof, the Executive will not (a) directly or indirectly own,  manage,
<PAGE> 18
operate,  control or participate in the ownership, management,  operation  or
control  of,  or be connected as an officer, employee, partner,  director  or
otherwise  with, or have any financial interest in, or aid or  assist  anyone
else in the conduct of, any business which is in substantial competition with
any business conducted by the Company or by any group, division or subsidiary
of the Company in any area where such business is being conducted at the time
of  such termination (provided that ownership of five percent (5%) or less of
the  voting  stock  of any publicly held corporation shall not  constitute  a
violation  hereof)  or  (b)  directly  or  indirectly  employ,  solicit   for
employment, or advise or recommend to any other persons that they  employ  or
solicit  for  employment,  any  employee  of  the  Company  or  any  of   its
subsidiaries or affiliates.

      4.   Unauthorized Disclosure.  During the period in which the Executive
is  employed  by  the  Company, the Executive shall not,  without  the  prior
written  consent  of the Board of Directors, or a person authorized  thereby,
disclose  to any person, other than a person to whom disclosure is  necessary
or  appropriate  in connection with the performance by the Executive  of  his
duties  as  an officer of the Company, or its subsidiaries or its affiliates,
any  confidential  information obtained by him while in  the  employ  of  the
Company  with  respect  to  any  of  the  Company's  products,  improvements,
formulae,  designs or styles, processes, customers, methods of  marketing  or
distribution, systems, procedures, plans, proposals, policies or  methods  of
manufacture, the disclosure of which he knows, or should have reason to know,
will  be  damaging to the Company or its subsidiaries or its affiliates,  nor
shall  he make any false statements regarding the Company or its subsidiaries
or  its  affiliates or take any other action which he knows, or  should  have
reason  to know, will be damaging to the Company or its subsidiaries  or  its
affiliates;  provided,  however,  that  confidential  information  shall  not
include any information known generally to the public (other than as a result
of  unauthorized disclosures by the Executive) or any information of  a  type
not otherwise considered confidential by persons engaged in the same business
or  a  business  similar  to  that conducted by the  Company.  Following  the
termination  of the Executive's employment with the Company for  any  reason,
the  Executive shall not disclose any confidential information  of  the  type
described above or take any action of type described above except as  may  be
required  in  the opinion of the Executive's counsel in connection  with  any
judicial  or  administrative proceeding or inquiry.  The provisions  of  this
Section  4 shall be binding upon the Executive's heirs, successors and  legal
representatives.

      5.   Specific Performance.  The Executive acknowledges and agrees that,
in  the  event of a breach of Section 3 or Section 4 hereof by the Executive,
the Company would be irreparably harmed and that monetary damages would be an
inadequate  remedy in favor of the Company.  Accordingly, the  Executive  and
the  Company agree that in the event of such a breach, the Company  shall  be
entitled to injunctive relief against the Executive.

      6.   Notice.  For the purposes of this Agreement, notices and all other
communications provided for in the Agreement shall be in writing and shall be
deemed  to  have  been duly given when delivered or mailed by  United  States
registered  mail,  return receipt requested, postage  prepaid,  addressed  as
follows:
<PAGE> 19
     If to the Executive:

           ______________________________
           ______________________________
           ______________________________
     If to the Company:

          Service Merchandise Company, Inc.
          7100 Service Merchandise Drive
          Brentwood, TN  37027

          Attn:  General Counsel

or  to  such  other address as any party may have furnished to the  other  in
writing  in  accordance herewith, except that notices of  change  of  address
shall be effective only upon receipt.

      7.    Withholding of Taxes.  The Company may withhold from any  amounts
payable under this Agreement, including without limitation sums payable under
Section  1(a), (b), (c) and (d), all federal, state, city or other  taxes  as
shall be required pursuant to any law or government regulation or ruling.

      8.   Governing Law.  This Agreement shall be construed according to the
laws  of  Tennessee, without giving effect to the principles of conflicts  of
laws of such State.

     9.   Amendment; Modification; Waiver.  This Agreement may not be amended
except by the written agreement of the parties hereto.  No provisions of this
Agreement  may  be  modified,  waived  or  discharged  unless  such   waiver,
modification or discharge is agreed to in writing signed by Executive and the
Company.  No waiver by either party hereto at any time of any breach  by  the
other  party  hereto or compliance with any condition or  provision  of  this
Agreement  to be performed by such other party shall be deemed  a  waiver  of
similar or dissimilar provisions or conditions at the same or at any prior or
subsequent time.
<PAGE> 20
      10.   Binding Effect.  This Agreement is personal in nature and neither
of  the  parties  hereto  shall, without the consent of  the  other,  assign,
transfer  or  delegate this Agreement or any rights or obligations  hereunder
except as expressly provided for herein.  Without limiting the generality  of
the  foregoing, Executive's right to receive payments hereunder shall not  be
assignable,  transferable  or delegable, whether by  pledge,  creation  of  a
security  interest or otherwise, other than by a transfer by his will  or  by
the  laws  of  descent and distribution and, in the event  of  any  attempted
assignment or transfer contrary to this paragraph, the Company shall have  no
liability  to  pay  any  amount so attempted to be assigned,  transferred  or
delegated.

      11.   Entire Contract.  This Agreement constitutes the entire agreement
and   supersedes  all  other  prior  agreements,  employment  contracts   and
understandings, both written and oral, express or implied with respect to the
subject matter of this Agreement, including, without limitation, that certain
Employment Agreement, dated as of  ------------, by and between the  Company
and the Executive, which Employment Agreement shall hereafter be null and void.

      IN WITNESS WHEREOF, the parties hereto have executed this Agreement  as
of the date first above written.

                              SERVICE MERCHANDISE COMPANY, INC.


                              By: ______________________________________



                              __________________________________________
                              Executive








#302269.03


<PAGE> 21
                                                                   EXHIBIT 11
<TABLE>
             SERVICE MERCHANDISE COMPANY, INC. AND SUBSIDIARIES
            Computation of Net Loss Per Common Share (Unaudited)
                    (In thousands, except per share data)
<CAPTION>
                                 Three Periods Ended      Nine Periods Ended
                                ---------------------     -------------------
                                 Oct. 2,    Sept. 30,     Oct. 2,   Sept. 30,
                                ---------------------     -------------------
                                  1994         1993         1994      1993
                                ---------  ----------     --------  ---------
<S>                             <C>          <C>         <C>         <C>
Primary
- -------
Loss before extraordinary loss
 and  cumulative effect of
 change in accounting
 principle                      ($10,329)    ($4,303)    ($24,424)   ($6,741)

Extraordinary loss from early
 extinguishment of debt, net
 of tax benefit of $ 0, $124,
 $3,551 and $4,982,
 respectively                          -         124       (5,326)    (7,474)

Cumulative effect of change in
 accounting principle                  -           -            -      7,742
                                --------     -------     --------    -------
Net loss                        ($10,329)    ($4,179)    ($29,750)   ($6,473)
                                ========     =======     ========    =======
Shares:
  Weighted average common
   shares outstanding             98,576      98,362       98,532     98,248
  Weighted average shares of
   restricted stock
   outstanding                       774         932          831        960

  Additional shares assuming
   exercise of stock options       1,744       2,841        2,028      2,905
                                --------     -------     --------    -------        
  Weighted average common
   shares and common share
   equivalents outstanding -
   primary                       101,094     102,135      101,391    102,113
                                ========     =======     ========    =======  
Loss before extraordinary loss
 and cumulative effect of
 change in accounting
 principle                        ($0.10)     ($0.04)      ($0.24)    ($0.07)

Extraordinary loss from early
 extinguishment of debt, net
 of tax benefit                        -           -        (0.05)     (0.07)

Cumulative effect of change in
 accounting principle                  -           -            -       0.08
                                --------     -------     --------    -------                     
Net loss                          ($0.10)     ($0.04)      ($0.29)    ($0.06)
                                ========     =======     ========    =======                              
Assuming Full Dilution                                 
- ----------------------                                             
Loss before extraordinary loss                       
 and cumulative effect of                            
 change in accounting                          
 principle                      ($10,329)    ($4,303)    ($24,424)   ($6,741)

Extraordinary loss from early
 extinguishment of debt, net
 of tax benefit of $ 0, $124,
 $3,551 and $4,982,
 respectively                          -         124       (5,326)    (7,474)

Cumulative effect of change in
 accounting principle                  -           -            -      7,742
                                --------     -------     --------    -------    
Net loss                        ($10,329)    ($4,179)    ($29,750)   ($6,473)
                                ========     =======     ========    ======= 
Shares:
  Weighted average common
   shares outstanding             98,576      98,362       98,532     98,248
  Weighted average shares of
   restricted stock
   outstanding                       774         932          831        960

  Additional shares assuming
   exercise of stock options       1,778       2,853        2,045      2,925
                                --------     -------     --------    -------   
  Weighted average common
   shares and common share
   equivalents outstanding -
   fully diluted                 101,128     102,147      101,408    102,133
                                ========     =======     ========    =======
Loss before extraordinary loss
 and cumulative effect of
 change in accounting
 principle                        ($0.10)     ($0.04)      ($0.24)    ($0.07)

Extraordinary loss from early
 extinguishment of debt, net
 of tax benefit                        -           -        (0.05)     (0.07)

Cumulative effect of change in
 accounting principle                  -           -            -       0.08
                                --------     -------     --------    -------   
Net loss                          ($0.10)     ($0.04)      ($0.29)    ($0.06)
                                ========     =======     ========    ======= 
</TABLE>


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the
Service Merchandise Co., Inc.'s Form 10-Q for the Nine Periods Ended
October 2, 1994 and is qualified in its entirety by reference to such
financial statements and accompanying notes to the financial statements 
detailed in Part I of the Form 10-Q.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          JAN-01-1995
<PERIOD-START>                             JAN-02-1994
<PERIOD-END>                               OCT-02-1994
<CASH>                                          15,864
<SECURITIES>                                         0
<RECEIVABLES>                                   42,412
<ALLOWANCES>                                     3,151
<INVENTORY>                                  1,327,219
<CURRENT-ASSETS>                             1,445,112
<PP&E>                                       1,146,814
<DEPRECIATION>                                 518,034
<TOTAL-ASSETS>                               2,093,741
<CURRENT-LIABILITIES>                        1,220,877
<BONDS>                                        620,937
<COMMON>                                        99,334<F1>
                                0
                                          0
<OTHER-SE>                                     200,564
<TOTAL-LIABILITY-AND-EQUITY>                 2,093,741
<SALES>                                      2,327,805
<TOTAL-REVENUES>                             2,327,805
<CGS>                                        1,785,727
<TOTAL-COSTS>                                1,785,727
<OTHER-EXPENSES>                               528,371<F2>
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              54,413
<INCOME-PRETAX>                               (40,706)
<INCOME-TAX>                                  (16,282)
<INCOME-CONTINUING>                           (24,424)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                (5,326)
<CHANGES>                                            0
<NET-INCOME>                                  (29,750)
<EPS-PRIMARY>                                   (0.29)<F3>
<EPS-DILUTED>                                   (0.29)<F3>
<FN>
<F1>Amount represents the number of shares of $.50 par value common stock
issued and outstanding.
<F2>Amount includes I) depreciation and amortization and II) selling,
general and administrative expenses.
<F3>Earnings per share multiplier is 1.0.
</FN>
        

</TABLE>


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