HA LO INDUSTRIES INC
S-3, 1998-10-20
MISC DURABLE GOODS
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<PAGE>
    AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON OCTOBER 20, 1998
                                                           REGISTRATION NO. 333-
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                           --------------------------
 
                                    FORM S-3
 
            REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933
                           --------------------------
 
                             HA-LO INDUSTRIES, INC.
 
             (Exact name of registrant as specified in its charter)
 
<TABLE>
<S>                                                                     <C>
                               ILLINOIS                                            36-3573412
                                                                        (I.R.S. Employer Identification
    (State or other jurisdiction of incorporation or organization)                    No.)
</TABLE>
 
                 5980 WEST TOUHY AVENUE, NILES, ILLINOIS 60714
                                 (847) 647-2300
 
   (Address, including zip code and telephone number, including area code, of
                   registrant's principal executive offices)
 
                                RICHARD A. MAGID
                            CHIEF OPERATING OFFICER
                             HA-LO INDUSTRIES, INC.
                 5980 WEST TOUHY AVENUE, NILES, ILLINOIS 60714
                                 (847) 647-2300
 
 (Name, address, including zip code, and telephone number, including area code,
                             of agent for service)
                           --------------------------
 
                                With copies to:
 
                            BARRY J. SHKOLNIK, ESQ.
                            NEAL, GERBER & EISENBERG
                            TWO NORTH LASALLE STREET
                            CHICAGO, ILLINOIS 60602
                                 (312) 269-8000
                           --------------------------
 
        Approximate date of commencement of proposed sale to the public:
 
     FROM TIME TO TIME AFTER THE REGISTRATION STATEMENT BECOMES EFFECTIVE.
                           --------------------------
 
    If the only securities being registered on this Form are being offered
pursuant to dividend or interest reinvestment plans, please check the following
box: / /
 
    If any of the securities being registered on this Form are to be offered on
a delayed or continuous basis pursuant to Rule 415 under the Securities Act of
1933, other than securities offered only in connection with dividend or interest
reinvestment plans, check the following box: /X/
 
    If this Form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list the Securities Act registration statement number of the earlier
effective registration statement for the same offering. / /
 
    If this Form is a post-effective amendment filed pursuant to Rule 462(c)
under the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering. / /
 
    If delivery of the prospectus is expected to be made pursuant to Rule 434,
please check the following box. / /
                           --------------------------
 
                        CALCULATION OF REGISTRATION FEE
 
<TABLE>
<CAPTION>
                                                             PROPOSED MAXIMUM    PROPOSED MAXIMUM
        TITLE OF EACH CLASS OF              AMOUNT TO         OFFERING PRICE        AGGREGATE           AMOUNT OF
     SECURITIES TO BE REGISTERED          BE REGISTERED        PER SHARE(1)     OFFERING PRICE(1)    REGISTRATION FEE
<S>                                     <C>                 <C>                 <C>                 <C>
Common Stock, no par value............   1,763,397 shares        $22.657           $39,953,286           $11,787
</TABLE>
 
(1) Estimated solely for the purpose of calculating the registration fee and
    based upon the average of the high and low prices of the Company's Common
    Stock as reported on the New York Stock Exchange on October 13, 1998.
                         ------------------------------
 
    THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION
STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(A) OF
THE SECURITIES ACT OF 1933 OR UNTIL THE REGISTRATION STATEMENT SHALL BECOME
EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION 8(A),
MAY DETERMINE.
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>
                 SUBJECT TO COMPLETION, DATED OCTOBER 20, 1998
 
PROSPECTUS
THE INFORMATION IN THIS PROSPECTUS IS NOT COMPLETE AND MAY BE CHANGED. THE
SELLING SHAREHOLDERS MAY NOT SELL THESE SECURITIES UNTIL THE REGISTRATION
STATEMENT FILED WITH THE SECURITIES AND EXCHANGE COMMISSION IS EFFECTIVE. THIS
PROSPECTUS IS NOT AN OFFER TO SELL THESE SECURITIES AND IT IS NOT SOLICITING AN
OFFER TO BUY THESE SECURITIES IN ANY STATE WHERE THE OFFER OR SALE IS NOT
PERMITTED.
<PAGE>
                                1,763,397 SHARES
 
                             HA-LO INDUSTRIES, INC.
 
                                  COMMON STOCK
                            (NO PAR VALUE PER SHARE)
                               ------------------
 
    This is a secondary public offering of 1,763,397 shares of common stock of
HA-LO Industries, Inc. The shares of common stock will be offered for sale or
otherwise transferred from time to time by one or more of the Selling
Shareholders described herein in transactions (which may include block
transactions) on the New York Stock Exchange or in the over-the-counter market,
in negotiated transactions or otherwise, at fixed prices, which may be changed,
at market prices prevailing at the time of sale, at negotiated prices, or
without consideration, or by any other legally available means. The Selling
Shareholders may offer the shares of common stock to third parties (including
purchasers) directly or by or through brokers, dealers, agents or underwriters
who may receive compensation in the form of discounts, concessions or
commissions or otherwise. The Selling Shareholders and any brokers, dealers,
agents or underwriters that participate in the distribution of the shares of
common stock may be deemed to be "underwriters" within the meaning of the
Securities Act of 1933, as amended, in which event any discounts, concessions
and commissions received by any such brokers, dealers, agents or underwriters
and any profit on resale of the shares of common stock purchased by them may be
deemed to be underwriting commissions or discounts under the Securities Act. The
aggregate net proceeds to the Selling Shareholders from the sale of the shares
of common stock will be the purchase price of such shares of common stock less
any commissions. See "Plan of Distribution." We will not receive any of the
proceeds from the sale of the shares of common stock by the Selling
Shareholders. The expenses incurred in registering the shares of common stock,
including legal and accounting fees, will be paid by us.
 
    Our common stock is listed on the New York Stock Exchange under the symbol
"HMK." The last reported sale price of our common stock on October 19, 1998 on
the New York Stock Exchange was $26 7/8 per share.
 
    Our principal executive offices are located at 5980 West Touhy Avenue,
Niles, Illinois 60714, and our telephone number is (847) 647-2300.
 
    INVESTING IN OUR COMMON STOCK INVOLVES CERTAIN RISKS. SEE "RISK FACTORS"
BEGINNING ON PAGE 3.
                             ---------------------
 
    NEITHER THE SECURITIES AND EXCHANGE COMMISSION NOR ANY STATE SECURITIES
COMMISSION HAS APPROVED OR DISAPPROVED OF THESE SECURITIES OR PASSED UPON THE
ADEQUACY OR ACCURACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A
CRIMINAL OFFENSE.
                            ------------------------
 
                The date of this Prospectus is October   , 1998.
<PAGE>
                             AVAILABLE INFORMATION
 
    HA-LO Industries, Inc., an Illinois corporation (the "Company" or "HA-LO"),
is subject to the informational requirements of the Securities Exchange Act of
1934, as amended (the "Exchange Act"), and in accordance therewith files
reports, proxy statements and other information with the Securities and Exchange
Commission (the "Commission"). Such reports, proxy statements and other
information can be inspected and copied at the Public Reference Room of the
Commission, 450 Fifth Street, N.W., Washington, D.C. 20549 and at the
Commission's regional offices at Seven World Trade Center, Suite 1300, New York,
New York 10048 and Citicorp Center, 500 West Madison Street, Suite 1400,
Chicago, Illinois 60661. Copies of such material can be obtained from the Public
Reference Room of the Commission, 450 Fifth Street, N.W., Washington, D.C.
20549, at prescribed rates. Information on the operation of the Public Reference
Room is available by telephone at 1-800-SEC-0330. Such materials also may be
accessed electronically by means of the Commission's home page on the Internet
at http://www.sec.gov. The Company's common stock, no par value per share (the
"Common Stock"), is listed on the New York Stock Exchange (the "NYSE") and such
reports, proxy statements and other information also can be inspected at the
offices of the NYSE, 20 Broad Street, 17th Floor, New York, New York 10005.
 
    The Company has filed with the Commission a Registration Statement on Form
S-3 (the "Registration Statement") under the Securities Act of 1933, as amended
(the "Act"), with respect to the securities offered hereby. This Prospectus,
which constitutes a part of the Registration Statement, does not contain all of
the information set forth in the Registration Statement, certain items of which
are contained in schedules and exhibits to the Registration Statement as
permitted by the rules and regulations of the Commission. Statements made in
this Prospectus as to the contents of any contract, agreement or other document
referred to are not necessarily complete. With respect to each such contract,
agreement or other document filed as an exhibit to the Registration Statement,
reference is made to the exhibit for a more complete description of the matter
involved, and each such statement shall be deemed qualified in its entirety by
such reference. Items and information omitted from this Prospectus but contained
in the Registration Statement may be inspected and copied at the Public
Reference Room of the Commission.
 
                INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE
 
    The following documents, which have been filed by the Company with the
Commission pursuant to the Exchange Act, are hereby incorporated by reference in
this Prospectus: (i) Annual Report on Form 10-K for the fiscal year ended
December 31, 1997 (the "HA-LO 10-K"); (ii) the portions of the Company's Proxy
Statement for the Annual Meeting of Shareholders held on June 2, 1998 that have
been incorporated by reference into the HA-LO 10-K; (iii) the portions of the
Company's 1998 Annual Report to Shareholders that have been incorporated by
reference into the HA-LO 10-K; (iv) Quarterly Report on Form 10-Q for the
quarter ended March 31, 1998; (v) Quarterly Report on Form 10-Q for the quarter
ended June 30, 1998; and (vi) the description of the Common Stock contained in
the Registration Statement dated October 20, 1992 filed pursuant to Section 12
of the Exchange Act and any amendment or report filed for the purpose of
updating such description.
 
    All documents subsequently filed by the Company pursuant to Sections 13(a),
13(c), 14 or 15(d) of the Exchange Act, prior to the termination of the offering
of the 1,763,397 shares of Common Stock (the "Shares"), shall be deemed to be
incorporated by reference herein and to be a part hereof from the date of filing
of such documents. Any statement contained herein or in any document
incorporated or deemed to be incorporated by reference herein shall be deemed to
be modified or superseded for the purposes of this Prospectus to the extent that
a statement contained herein or in any other subsequently filed document which
also is or is deemed to be incorporated by reference herein modifies or
supersedes such statement. Any such statement so modified or superseded shall
not be deemed to constitute a part of this Prospectus, except as so modified or
superseded. The Company will provide without charge to each person, including
any beneficial owner, to whom a copy of this Prospectus is delivered, upon
written or oral request of such person, a copy of any or all of the information
that has been incorporated by reference in this Prospectus (excluding exhibits
to such information which are not specifically incorporated by reference into
such information). Requests for such information should be directed to HA-LO
Industries, Inc., 5980 West Touhy Avenue, Niles, Illinois 60714, Attention:
Michael Nemlich, Vice President of Corporate Development/Financial Relations,
Telephone (847) 647-2300.
 
                                       2
<PAGE>
                                  RISK FACTORS
 
    YOU SHOULD CONSIDER CAREFULLY THE FOLLOWING FACTORS AND THE OTHER
INFORMATION IN THIS PROSPECTUS BEFORE DECIDING TO INVEST IN SHARES OF OUR COMMON
STOCK.
 
RISKS ASSOCIATED WITH GROWTH THROUGH ACQUISITIONS
 
    An important element of our growth strategy has been and continues to be the
acquisition of businesses that complement, enhance or geographically expand our
existing services. Since January 1, 1993, we have acquired 18 promotional
products companies, two telephone-based marketing companies, a promotion
marketing firm and a brand identity and package design firm. We can give you no
assurance, however, that we will be able to (i) maintain our recent growth rate
through acquisitions, (ii) identify suitable acquisition candidates and acquire
such companies on favorable terms, (iii) successfully integrate acquired
businesses into our existing operations or realize the intended benefits of such
acquisitions, or (iv) retain sales representatives and key employees previously
associated with acquired businesses. To complete future acquisitions, we may
issue a significant number of shares of Common Stock and/or incur significant
additional indebtedness, which could have a dilutive effect on our earnings or
book value per share of Common Stock.
 
DIFFICULTIES OF MANAGING RAPID GROWTH
 
    We have experienced rapid growth over the past several years as a result of
internal growth and acquisitions; continued rapid growth can be expected to
place significant demands on our management and resources. If we are unable to
manage growth effectively, our business, results of operations or financial
condition could be materially adversely affected.
 
QUARTERLY FLUCTUATIONS IN SALES AND EARNINGS; FOURTH QUARTER CONCENTRATION
 
    Some of our customers tend to utilize a greater portion of their advertising
and promotional budgets in the latter half of the year, which historically has
resulted and may continue to result in a disproportionately large share of our
net sales being recognized in the fourth quarter. We incur general and
administrative expenses evenly throughout the year, which historically has
resulted and may continue to result in a disproportionate share of our net
income being reported in the fourth quarter. In addition, the timing of and
method of accounting used to report the results of operations of acquired
businesses may cause substantial fluctuations in our operating results from
quarter to quarter. Therefore, the operating results for one quarter may not be
a reliable indicator of the results to be expected in any future quarter.
 
DEPENDENCE UPON SALES REPRESENTATIVES AND KEY PERSONNEL
 
    Our success is largely attributable to our ability to attract, motivate and
retain high quality sales representatives. Our sales force currently consists of
approximately 700 core sales representatives. Most of our sales representatives
are independent contractors who are not contractually prohibited from
representing other companies, including our competitors. We are not dependent
upon any one or any affiliated group of sales representatives for a material
amount of our revenues; however, when a sales representative terminates his or
her relationship with us, that representative's customers may cease to utilize
our services. We can give you no assurance that we will not experience a
significant turnover rate in the future. In addition, our success has been the
result, in large part, of the skills and efforts of our senior management. Our
success and continued growth will depend on our ability to recruit, hire,
motivate and retain other highly qualified managerial personnel, including
personnel previously employed by or associated with businesses acquired by us.
The loss of one or several members of our senior management or our inability to
attract and retain highly qualified managerial personnel could have a material
adverse effect on our business, future growth, results of operations or
financial condition.
 
                                       3
<PAGE>
RISKS ASSOCIATED WITH INTERNATIONAL OPERATIONS
 
    We currently have offices in the United States, Canada, Italy, Great
Britain, Argentina, Belgium and Hong Kong, and an important component of our
growth strategy is to expand our international distribution capabilities. We
seek to acquire additional international businesses to further enhance our
abilities to meet the needs of our multi-national clients; however, we can give
you no assurance that we will be able successfully to identify suitable
international acquisition candidates, acquire such candidates on economically
favorable terms or integrate acquired businesses into our existing operations.
In addition, there are certain risks inherent in conducting international
business, including exposure to currency fluctuations, longer collection cycles,
compliance with foreign laws, unexpected changes in regulatory requirements,
staffing and managing foreign operations, political instability, currency
control laws and potentially adverse tax consequences. We can give you no
assurance that one or more of such factors will not have a material adverse
effect on our existing international operations and on our international
expansion plans.
 
COMPETITION
 
    The promotional products industry is highly fragmented and competitive, with
few barriers to entry. We believe that our national and international
distribution capabilities, professional sales force and complementary,
value-added marketing services provide us with a competitive advantage; however,
these capabilities also may result in higher administrative costs than those
incurred by certain of our smaller competitors. In addition, certain of our
competitors are manufacturers as well as distributors and may enjoy an advantage
over us with respect to the cost of the goods they manufacture. Our existing
competitors, and companies that may enter the market, may have substantially
greater financial and other resources than we do. We also compete for
advertising dollars with other media, such as television, radio, newspapers,
magazines and billboards. We can give you no assurance that we will be able to
continue to compete successfully against current and future competitors or that
competitive pressures faced by us will not materially adversely affect our
business, operating results and financial condition.
 
                                       4
<PAGE>
                                  THE COMPANY
 
    HA-LO is the largest and one of the fastest growing distributors of
promotional products in the United States and also has substantial operations in
Canada and Europe. In addition to its promotional products business, the Company
provides other value-added marketing services, such as promotion marketing,
brand identity and packaging, telephone-based marketing, full-service
advertising, events planning services and sports marketing.
 
    HA-LO's promotional products business represented over 80% of its 1997 net
sales. To market its promotional products, HA-LO utilizes a system of 25 sales
offices with showrooms located primarily in the United States and also in Canada
and Europe. The showrooms display some of the 300,000 products provided by the
Company's network of more than 2,500 vendors. HA-LO's approximately 700 core
sales representatives market and sell promotional products primarily to large
and mid-sized corporations. The Company's promotional products are items that
are useful or decorative and are imprinted or otherwise customized with a
customer's name, logo or message. These products are utilized by the Company's
customers for marketing, to build brand recognition and as employee incentives,
customer gifts and giveaways. Promotional products are designed to be utilized
by the recipient over an extended period of time, so that the products enjoy
repeated exposure and reinforce a brand name or marketing message. The Company
has exclusive rights to distribute merchandise manufactured by Champion
Products, Inc. and Roots, Canada to corporate customers in the United States and
Canada. HA-LO is one of two companies which have been awarded a license to be a
supplier of promotional and premium products to the sponsors of the U.S. Olympic
Team participating in the 2000, 2002, and 2004 Olympic Games. Customers of HA-LO
include AlliedSignal, America Online, Ameritech, Ford Motor Company, General
Electric, General Mills, Motorola, Time Warner, the Chicago Bulls and the Green
Bay Packers.
 
    The Company is incorporated under the laws of the State of Illinois. Its
principal executive offices are located at 5980 West Touhy Avenue, Niles,
Illinois 60714, and its telephone number is (847) 647-2300.
 
                                USE OF PROCEEDS
 
    All of the Shares are being offered by one or more of the shareholders
described herein (the "Selling Shareholders"). The Company will not receive any
of the proceeds from the sale of Shares by the Selling Shareholders.
 
                                       5
<PAGE>
                              SELLING SHAREHOLDERS
 
    The following table sets forth with respect to the Selling Shareholders (i)
the number of Shares beneficially owned as of October 19, 1998 and prior to the
offering contemplated hereby, (ii) the maximum number of Shares which may be
sold in the offering pursuant to this Prospectus and (iii) the number of Shares
which will be beneficially owned after the offering, assuming the sale of all
Shares set forth in (ii) above:
 
<TABLE>
<CAPTION>
                                                               BENEFICIAL OWNERSHIP                     BENEFICIAL OWNERSHIP AFTER
                                                                PRIOR TO OFFERING          SHARES TO             OFFERING
                                                          ------------------------------      BE       ----------------------------
                  SELLING SHAREHOLDERS                     SHARES(1)      PERCENTAGE        OFFERED     SHARES       PERCENTAGE
- --------------------------------------------------------  -----------  -----------------  -----------  ---------  -----------------
<S>                                                       <C>          <C>                <C>          <C>        <C>
Joel C. Okner Family Trust..............................     149,723           *              35,860     113,863          *
John R. Kelley, Jr......................................     842,953          2.8            337,181     505,772         1.7
Carol R. Griseto........................................     842,953          2.8            337,181     505,772         1.7
Frencetta Guajardo......................................      65,685           *              26,274      39,411          *
James Dygas.............................................      87,580           *              35,032      52,548          *
Daniel Pearson..........................................      65,685           *              26,274      39,411          *
Brian Kristofek.........................................      65,685           *              26,274      39,411          *
Jeffrey Davidoff........................................      87,580           *              35,032      52,548          *
Carol R. Griseto Parents Gift Trust.....................      32,842           *              13,137      19,705          *
Linda Stegmeier Gift Trust..............................      32,842           *              13,137      19,705          *
John R. Kelley, Jr. Parents Gift Trust..................      32,842           *              13,137      19,705          *
Mark Picchiotti Gift Trust..............................      32,842           *              13,137      19,705          *
Howard J. Alport........................................     567,827          1.9            283,914     283,913         1.0
Allan R. Glass..........................................     567,826          1.9            283,913     283,913         1.0
Stevan G. Lipson........................................     567,827          1.9            283,914     283,913         1.0
</TABLE>
 
- ------------------------
 
* Less than 1%.
 
(1) For purposes of this table, a person is deemed to have "beneficial
    ownership" of any shares of Common Stock which such person has the right to
    acquire within 60 days after the date of this Prospectus. For purposes of
    computing the percentage of outstanding shares of Common Stock held by each
    person named above, any security which such person has the right to acquire
    from the Company within 60 days after the date of this Prospectus is deemed
    to be outstanding, but is not deemed to be outstanding for the purpose of
    computing the percentage ownership of any other person.
 
- ------------------------
 
    The Shares hereby offered by the Joel C. Okner Trust were acquired from the
Company in connection with the Company's acquisition in 1996 of providers of
outsourced telephone-based sales and marketing services. Such Shares were
previously registered by the Company under the Act pursuant to an effective
Registration Statement on Form S-4. Following completion of such acquisition,
Mr. Seymour N. Okner was nominated and appointed to the Company's Board of
Directors and became Chairman, Chief Executive Officer and President of two of
the Company's wholly-owned subsidiaries. The Joel C. Okner Family Trust is a
trust for the benefit of Mr. Seymour N. Okner's adult son.
 
    The Shares hereby offered by the second through twelfth Selling Shareholders
listed above were acquired from the Company in connection with the Company's
acquisition in 1998 of a promotion marketing firm. Following completion of such
acquisition, each of Mr. Kelley, Ms. Griseto, Ms. Guajardo, Mr. Dygas, Mr.
Pearson, Mr. Kristofek and Mr. Davidoff became officers of one of the Company's
wholly-owned subsidiaries.
 
                                       6
<PAGE>
    The Shares hereby offered by Mr. Alport, Mr. Glass and Mr. Lipson were
acquired from the Company in connection with the Company's acquisition in 1998
of a brand identity and package design firm. Following completion of such
acquisition, Mr. Lipson became President of one of the Company's wholly-owned
subsidiaries, and each of Mr. Alport and Mr. Glass became Executive Vice
President of such subsidiary.
 
    All of the Shares offered hereby have been registered under the Act for
resale by such Selling Shareholders in accordance with the provisions of the
respective acquisition agreements.
 
                              PLAN OF DISTRIBUTION
 
    The Company has been advised by the Selling Shareholders that they intend to
sell or transfer all or a portion of the Shares offered hereby from time to time
to third parties (including purchasers) directly or by or through brokers,
dealers, agents or underwriters, who may receive compensation in the form of
underwriting discounts, concessions or commissions from the Selling Shareholders
and/or from purchasers of the Shares for whom they may act as agent. Such sales
and transfers of the Shares may be effected from time to time in one or more
transactions on the NYSE, in the over-the-counter market, in negotiated
transactions or otherwise, at a fixed price or prices, which may be changed, at
market prices prevailing at the time of sale, at negotiated prices, or without
consideration, or by any other legally available means. Any or all of the Shares
may be sold or transferred from time to time by means of (a) a block trade in
which the broker or dealer so engaged will attempt to sell the Shares as agent
but may position and resell a portion of the block as principal to facilitate
the transaction; (b) purchases by a broker or dealer as principal and resale by
such broker or dealer for its account pursuant to this Prospectus; (c) ordinary
brokerage transactions and transactions in which the broker solicits purchasers;
(d) through the writing of options on the Shares; (e) pledges as collateral to
secure loans, credit or other financing arrangements and any subsequent
foreclosure, if any, thereunder; (f) gifts, donations and contributions; and (g)
otherwise. To the extent required, the number of Shares to be sold or
transferred, the purchase price, the name of any such agent, broker, dealer or
underwriter and any applicable discounts or commissions and any other required
information with respect to a particular offer will be set forth in an
accompanying Prospectus Supplement. The aggregate net proceeds to the Selling
Shareholders from the sale of the Shares will be the purchase price of such
Shares less any commissions. This Prospectus also may be used, with the
Company's prior written consent, by donees and pledgees of the Selling
Shareholders.
 
    In order to comply with the securities laws of certain states, if
applicable, the Shares will be sold in such jurisdictions only through
registered or licensed brokers or dealers. In addition, in certain states the
Shares may not be sold unless they have been registered or qualified for sale in
the applicable state or an exemption from the registration or qualification
requirement is available and is complied with.
 
    The Selling Shareholders and any brokers, dealers, agents or underwriters
that participate in the distribution of the Shares may be deemed to be
"underwriters" within the meaning of the Securities Act, in which event any
discounts, concessions and commissions received by such brokers, dealers, agents
or underwriters and any profit on the resale of the Shares purchased by them may
be deemed to be underwriting commissions or discounts under the Act.
 
    No underwriter, broker, dealer or agent has been engaged by the Company in
connection with the distribution of the Shares.
 
    Any Shares covered by this Prospectus which qualify for sale pursuant to
Rule 144 under the Securities Act may be sold under Rule 144 rather than
pursuant to this Prospectus. There is no assurance that the Selling Shareholders
will sell any or all of the Shares. The Selling Shareholders may transfer,
devise or gift such Shares by other means not described herein.
 
    The Company will pay all of the expenses incident to the registration of the
Shares, other than underwriting discounts and selling commissions, if any.
 
                                       7
<PAGE>
                                 LEGAL MATTERS
 
    The validity of the Shares offered hereby will be passed upon for the
Company by Neal, Gerber & Eisenberg, Chicago, Illinois.
 
                                    EXPERTS
 
    The consolidated financial statements of the Company as of December 31, 1997
and 1996 and for each of the three years in the period ended December 31, 1997,
incorporated in this Prospectus by reference to the Company's Annual Report on
Form 10-K for the fiscal year ended December 31, 1997, have been audited by
Arthur Andersen LLP, independent public accountants, as set forth in their
report with respect thereto, which is incorporated by reference herein. Such
financial statements are incorporated by reference herein in reliance upon the
authority of such firm as experts in auditing and accounting.
 
                                       8
<PAGE>
    NEITHER WE NOR THE SELLING SHAREHOLDERS HAVE AUTHORIZED ANY DEALER,
SALESPERSON OR OTHER PERSON TO GIVE ANY INFORMATION OR REPRESENT ANYTHING NOT
CONTAINED IN THIS PROSPECTUS. YOU MUST NOT RELY ON ANY UNAUTHORIZED INFORMATION.
THIS PROSPECTUS DOES NOT OFFER TO SELL OR BUY ANY SHARES IN ANY JURISDICTION
WHERE IT IS UNLAWFUL. THE INFORMATION IN THIS PROSPECTUS IS CURRENT AS OF
OCTOBER 19, 1998.
 
                            ------------------------
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                                                        PAGE
                                                                        ----
<S>                                                                     <C>
Available Information.................................................    2
 
Incorporation of Certain Documents by Reference.......................    2
 
Risk Factors..........................................................    3
 
The Company...........................................................    5
 
Use of Proceeds.......................................................    5
 
Selling Shareholders..................................................    6
 
Plan of Distribution..................................................    7
 
Legal Matters.........................................................    8
 
Experts...............................................................    8
</TABLE>
 
                            ------------------------
 
                                1,763,397 SHARES
 
                             HA-LO INDUSTRIES, INC.
 
                                  COMMON STOCK
 
                             ---------------------
 
                                   PROSPECTUS
 
                             ---------------------
 
                                OCTOBER   , 1998
<PAGE>
                                    PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS
 
ITEM 14. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.
 
    The following table sets forth the various expenses in connection with the
sale and distribution of securities being registered, other than discounts,
concessions and brokerage commissions:
 
<TABLE>
<S>                                                                  <C>
SEC registration fee...............................................  $  11,787
Legal fees and expenses............................................      5,000*
Accounting fees and expenses.......................................      2,500*
Miscellaneous......................................................      2,713*
                                                                     ---------
    Total..........................................................  $  22,000*
                                                                     ---------
                                                                     ---------
</TABLE>
 
- ------------------------
 
*   Estimated
 
    The Company will bear all of the foregoing expenses.
 
ITEM 15. INDEMNIFICATION OF DIRECTORS AND OFFICERS.
 
    The Illinois Business Corporation Act of 1983, as amended (the "IBCA"),
provides for indemnification by the Company of its directors and officers. In
addition, the Restated Articles of Incorporation of the Company require the
Company to indemnify any current or former director or officer to the fullest
extent permitted by the IBCA. The Company maintains officers' and directors'
liability insurance which insures against liabilities that officers and
directors of the Company may incur in such capacities. The Company has also
entered into indemnity agreements with each of its directors and officers
pursuant to which it has agreed to indemnify such persons against any and all
losses and expenses to the fullest extent permitted under the Company's Articles
and By-laws and the IBCA and to advance to such persons any and all expenses
arising in connection therewith.
 
ITEM 16.  EXHIBITS.
 
    (a) Exhibits
 
<TABLE>
<CAPTION>
EXHIBIT
 NO.   DESCRIPTION
- ------ --------------------------------------------------------------------------
<C>    <S>
  4.1  Specimen certificate representing Common Stock (incorporated by reference
         to the Registration Statement on Form S-1, as amended (File No.
         33-51698), filed by the Company under the Securities Act of 1933, as
         amended).
  5.1  Opinion of Neal, Gerber & Eisenberg.
 23.1  Consent of Arthur Andersen LLP.
 23.2  Consent of Neal, Gerber & Eisenberg (included in Exhibit 5.1).
 24.1  Powers of Attorney of certain officers and directors of the Company
         (included on signature page).
</TABLE>
 
    (b) Supplemental Financial Statement Schedules: None.
 
                                      II-1
<PAGE>
ITEM 17.  UNDERTAKINGS.
 
    (a) The undersigned registrant hereby undertakes:
 
        (1) To file, during any period in which offers or sales are being made,
    a post-effective amendment to this Registration Statement:
 
           (i) To include any prospectus required by Section 10(a)(3) of the
       Securities Act of 1933;
 
           (ii) To reflect in the prospectus any facts or events arising after
       the effective date of the Registration Statement (or the most recent
       post-effective amendment thereof) which, individually or in the
       aggregate, represent a fundamental change in the information set forth in
       the Registration Statement;
 
           (iii) To include any material information with respect to the plan of
       distribution not previously disclosed in the Registration Statement or
       any material change to such information in the Registration Statement.
 
    PROVIDED, HOWEVER, that paragraphs (i) and (ii) do not apply if the
information required to be included in a post-effective amendment by those
paragraphs is contained in periodic reports filed by the registrant pursuant to
Section 13 or 15(d) of the Securities Exchange Act of 1934 that are incorporated
by reference in the Registration Statement.
 
        (2) That, for the purpose of determining any liability under the
    Securities Act of 1933, each such post-effective amendment shall be deemed
    to be a new Registration Statement relating to the securities offered
    therein, and the offering of such securities at that time shall be deemed to
    be the initial bona fide offering thereof.
 
        (3) To remove from registration by means of a post-effective amendment
    any of the securities being registered which remain unsold at the
    termination of the offering.
 
    (b) The undersigned registrant hereby undertakes that, for purposes of
determining any liability under the Securities Act of 1933, each filing of the
registrant's annual report pursuant to Section 13(a) or Section 15(d) of the
Securities Exchange Act of 1934 that is incorporated by reference in the
Registration Statement shall be deemed to be a new Registration Statement
relating to the securities offered therein, and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.
 
    (c) Insofar as indemnification for liabilities arising under the Securities
Act of 1933 may be permitted to directors, officers and controlling persons of
the registrant pursuant to the foregoing provisions or otherwise, the registrant
has been advised that in the opinion of the Securities and Exchange Commission
such indemnification is against public policy as expressed in the Act and is,
therefore, unenforceable. In the event that a claim for indemnification against
such liabilities (other than insurance payments and the payment by the
registrant of expenses incurred or paid by a director, officer or controlling
person of the registrant in the successful defense of any action, suit or
proceeding) is asserted by such director, officer or controlling person in
connection with the securities being registered, the registrant will, unless in
the opinion of its counsel the matter has been settled by controlling precedent,
submit to a court of appropriate jurisdiction the question of whether such
indemnification by it is against public policy as expressed in the Act and will
be governed by the final adjudication of such issue.
 
                                      II-2
<PAGE>
                                   SIGNATURES
 
    Pursuant to the requirements of the Securities Act of 1933, the registrant
certifies that it has reasonable grounds to believe that it meets all of the
requirements for filing on Form S-3 and has duly caused this registration
statement to be signed on its behalf by the undersigned, thereunto duly
authorized, in the City of Chicago, State of Illinois, on October 19, 1998.
 
<TABLE>
<S>                             <C>  <C>
                                HA-LO INDUSTRIES, INC.
                                (REGISTRANT)
 
                                By:               /s/ LOU WEISBACH
                                     -----------------------------------------
                                                    Lou Weisbach
                                      CHAIRMAN, PRESIDENT AND CHIEF EXECUTIVE
                                                      OFFICER
</TABLE>
 
    We, the undersigned officers and directors of HA-LO Industries, Inc, hereby
severally constitute Lou Weisbach, Richard A. Magid and Gregory J. Kilrea, and
each of them singly, our true and lawful attorneys with full power to them, and
each of them singly, to sign for us and in our names in the capacities indicated
below, any and all amendments, including post-effective amendments, to this
registration statement, and generally to do all such things in our name and
behalf in such capacities to enable HA-LO Industries, Inc. to comply with the
applicable provisions of the Securities Act of 1933, as amended, and all
requirements of the Securities and Exchange Commission, and we hereby ratify and
confirm our signatures as they may be signed by our said attorneys, or any of
them, to any and all such amendments.
 
    Pursuant to the requirements of the Securities Act of 1933, this
registration statement has been signed below on October 19, 1998, by the
following persons in the capacities indicated:
 
<TABLE>
<CAPTION>
             NAME                         TITLE
- ------------------------------  --------------------------
 
<C>                             <S>
                                Chairman of the Board,
       /s/ LOU WEISBACH           President and Chief
- ------------------------------    Executive Officer
         Lou Weisbach             (Principal Executive
                                  Officer)
 
     /s/ LINDEN D. NELSON
- ------------------------------  Vice Chairman
       Linden D. Nelson
 
     /s/ RICHARD A. MAGID
- ------------------------------  Chief Operating Officer,
       Richard A. Magid           Director
 
     /s/ DAVID C. ROBBINS
- ------------------------------  Executive Vice President,
       David C. Robbins           Director
 
                                Chief Financial Officer
    /s/ GREGORY J. KILREA         (Principal Financial
- ------------------------------    Officer and Principal
      Gregory J. Kilrea           Accounting Officer)
 
      /s/ ROBERT SOSNICK
- ------------------------------  Director
        Robert Sosnick
 
    /s/ THOMAS HERSKOVITS
- ------------------------------  Director
      Thomas Herskovits
</TABLE>
 
                                      II-3
<PAGE>
<TABLE>
<CAPTION>
             NAME                         TITLE
- ------------------------------  --------------------------
 
<C>                             <S>
      /s/ JORDON R. KATZ
- ------------------------------  Director
        Jordon R. Katz
 
     /s/ MARSHALL J. KATZ
- ------------------------------  Director
       Marshall J. Katz
 
     /s/ SEYMOUR N. OKNER
- ------------------------------  Director
       Seymour N. Okner
 
       /s/ NEIL A. RAMO
- ------------------------------  Director
         Neil A. Ramo
</TABLE>
 
                                      II-4
<PAGE>
                                 EXHIBIT INDEX
 
<TABLE>
<CAPTION>
EXHIBIT
 NO.   DESCRIPTION
- ------ --------------------------------------------------------------------------
<C>    <S>
  4.1  Specimen certificate representing Common Stock (incorporated by reference
         to the Registration Statement on Form S-1, as amended (File No.
         33-51698), filed by the Company under the Securities Act of 1933, as
         amended).
  5.1  Opinion of Neal, Gerber & Eisenberg.
 23.1  Consent of Arthur Andersen LLP.
 23.2  Consent of Neal, Gerber & Eisenberg (included in Exhibit 5.1).
 24.1  Powers of Attorney of certain officers and directors of the Company
         (included on signature page).
</TABLE>
 
                                      II-5

<PAGE>
                                                                     EXHIBIT 5.1
 
                                October 19, 1998
 
HA-LO Industries, Inc.
5980 West Touhy Avenue
Niles, Illinois 60714
 
              Re: Registration Statement on Form S-3
 
Gentlemen:
 
    We have acted as counsel to HA-LO Industries, Inc., an Illinois corporation
(the "Company"), in connection with the preparation and filing with the
Securities and Exchange Commission under the Securities Act of 1933, as amended,
of the Company's Registration Statement on Form S-3 (the "Registration
Statement") relating to the proposed offering of 1,763,397 shares of Common
Stock, no par value (the "Common Stock"), of the Company by certain selling
shareholders.
 
    As such counsel, we have examined such documents and certificates of
officers of the Company as we deemed relevant and necessary as the basis for the
opinion hereafter expressed. In such examinations, we have assumed the
genuineness of all signatures and the authenticity of all documents submitted to
us as originals and the conformity to original documents of all documents
submitted to us as conformed or photostatic copies.
 
    Based upon the foregoing, we are of the opinion that the shares of Common
Stock which are the subject of the Registration Statement have been duly and
validly issued and are fully paid and non-assessable.
 
    We hereby consent to the filing of this opinion as an exhibit to the
Registration Statement and to the reference to our firm under the heading "Legal
Matters" in the Prospectus comprising a part of the Registration Statement.
 
    Please be advised that certain partners of, attorneys associated with and/or
of counsel to our firm, beneficially own shares of Common Stock.
 
                                          Very truly yours,
                                          /s/ NEAL, GERBER & EISENBERG

<PAGE>
                                                                    EXHIBIT 23.1
 
                   CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS
 
    As independent public accountants, we hereby consent to the incorporation by
reference in this registration statement of our report dated February 13, 1998
included (or incorporated by reference) in HA-LO Industries, Inc.'s Annual
Report on Form 10-K for the year ended December 31, 1997 and to all references
to our Firm included in this registration statement.
 
                                  /s/ ARTHUR ANDERSEN LLP
 
Chicago, Illinois
October 19, 1998


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