ACTION PERFORMANCE COMPANIES INC
S-3, 1998-02-10
MISC DURABLE GOODS
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       As filed with the Securities and Exchange Commission on February 10, 1998
                                                      Registration No. 333-_____
================================================================================

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                 ---------------
                                    FORM S-3
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933
                                 ---------------

                       ACTION PERFORMANCE COMPANIES, INC.
             (Exact Name of Registrant as Specified in its Charter)

<TABLE>
<S>                                       <C>                                    <C>
           ARIZONA                                    5199                             86-0704792
- -------------------------------           ----------------------------           ----------------------
(State or other jurisdiction of           (Primary Standard Industrial              (I.R.S. Employer
 incorporation or organization)            Classification Code Number)           Identification Number)
</TABLE>
                                 ---------------

                             4707 East Baseline Road
                             Phoenix, Arizona 85040
                                 (602) 337-3700
    (Address, including zip code, and telephone number, including area code,
                  of Registrant's principal executive offices)
                                 ---------------

<TABLE>
<S>                                                                     <C>
                   FRED W. WAGENHALS                                              Copies to:
           Chairman of the Board, President,                                 Robert S. Kant, Esq.
              and Chief Executive Officer                                   Jere M. Friedman, Esq.
                4707 East Baseline Road                                  O'Connor, Cavanagh, Anderson,
                Phoenix, Arizona 85040                                  Killingsworth & Beshears, P.A.
                    (602) 337-3700                                          One East Camelback Road
(Name, address, including zip code, and telephone number,                   Phoenix, Arizona  85012
      including area code, of agent for service)                                (602) 263-2606
</TABLE>
                                 --------------

         Approximate  date of  Commencement  of Proposed Sale to the Public:  As
soon as practical after the Registration Statement becomes effective.
         If the only securities  being registered on this form are being offered
pursuant to dividend or interest  reinvestment plans, please check the following
box. [_]
         If any of the  securities  being  registered  on  this  form  are to be
offered  on a  delayed  or  continuous  basis  pursuant  to Rule 415  under  the
Securities Act of 1933,  other than  securities  offered only in connection with
dividend or interest reinvestment plans, please check the following box. [X]
         If this Form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list  the  Securities  Act  registration  statement  number  of the  earlier
effective registration statement for the same offering. [_] __________
         If this  Form is a  post-effective  amendment  filed  pursuant  to Rule
462(c) under the Securities Act, check the following box and list the Securities
Act  registration   statement  number  of  the  earlier  effective  registration
statement for the same offering. [_] __________
         If delivery of the  prospectus  is expected to be made pursuant to Rule
434, please check the following box. [_]

                         CALCULATION OF REGISTRATION FEE
<TABLE>
<CAPTION>
=======================================================================================================
                                                                Proposed Maximum           Amount of
            Title of Shares                 Amount to be            Aggregate            Registration
            to be Registered                 Registered         Offering Price(1)             Fee
- -------------------------------------------------------------------------------------------------------
<S>                                        <C>                    <C>                       <C>    
Common Stock(2).........................   64,164 Shares          $2,241,729.70             $661.31
                                           -------------          -------------             -------
         Total..........................   64,164 Shares          $2,241,729.70             $661.31
=======================================================================================================
</TABLE>

(1) Estimated  solely for purposes of calculating the  registration fee pursuant
    to Rule 457(c).
(2) Such  shares are being  registered  for resale  from time to time by certain
    Selling Shareholders.
<PAGE>
Pursuant  to  Rule  429,  this  Registration  Statement  relates  to (a)  11,142
outstanding shares of Common Stock (as adjusted to reflect the two-for-one stock
split  effected as a stock  dividend on May 28, 1996) that have been  registered
for resale  from time to time by certain  Selling  Shareholders  included in the
Registrant's  Registration  Statement  on Form S-3 and  amendments  thereto (No.
33-79942) as filed with the Commission on June 8, 1994 and declared effective on
September 20, 1994, for which a registration  fee of $18.49 has been  previously
paid; (b) 35,000  outstanding  shares of Common Stock that have been  registered
for  resale  from  time to time as  included  in the  Registrant's  Registration
Statement on Form S-3 (No.  333-03865)  as filed with the  Commission on May 16,
1996 and declared  effective on May 29, 1996,  for which a  registration  fee of
$201.02 has been previously paid; and (c) 445,535  outstanding  shares of Common
Stock that have been  registered for resale from time to time as included in the
Registrant's  Registration  Statement on Form S-3 (No.  333-22943) as filed with
the  Commission on March 7, 1997 and declared  effective on March 12, 1997,  for
which a registration fee of $2,885.88 has been previously paid.

The Registrant hereby amends this  Registration  Statement on such date or dates
as may be necessary to delay its effective date until the Registrant  shall file
a further amendment which specifically  states that this Registration  Statement
shall  thereafter  become  effective  in  accordance  with  Section  8(a) of the
Securities  Act of 1933,  or  until  the  Registration  Statement  shall  become
effective on such date as the Commission,  acting pursuant to said Section 8(a),
may determine.
<PAGE>
INFORMATION   CONTAINED  HEREIN  IS  SUBJECT  TO  COMPLETION  OR  AMENDMENT.   A
REGISTRATION  STATEMENT  RELATING  TO THESE  SECURITIES  HAS BEEN FILED WITH THE
SECURITIES  AND EXCHANGE  COMMISSION.  THESE  SECURITIES MAY NOT BE SOLD NOR MAY
OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION  STATEMENT  BECOMES
EFFECTIVE.  THIS  PROSPECTUS  SHALL  NOT  CONSTITUTE  AN  OFFER  TO  SELL OR THE
SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE  SECURITIES
IN ANY STATE IN WHICH SUCH OFFER,  SOLICITATION  OR SALE WOULD BE UNLAWFUL PRIOR
TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH STATE.

                 SUBJECT TO COMPLETION, DATED FEBRUARY 10, 1998
PROSPECTUS


                         555,841 Shares of Common Stock

                       ACTION PERFORMANCE COMPANIES, INC.

         This  Prospectus  relates to 555,841 shares of common stock,  par value
$.01 per share (the "Common Stock") of Action Performance  Companies,  Inc. (the
"Company") that may be sold from time to time by certain selling shareholders of
the Company (the "Selling  Shareholders").  To the extent required by applicable
law or Securities and Exchange Commission regulations,  this Prospectus shall be
delivered  to  purchasers  upon resale of shares of Common  Stock by the Selling
Shareholders.  The Company  will not receive any of the proceeds of sales by the
Selling Shareholders.

         The  Company's  Common  Stock is traded on the Nasdaq  National  Market
("Nasdaq")  under the symbol "ACTN." On February 6, 1998, the last sale price of
the Common Stock as reported on Nasdaq was $34.13 per share.

         The securities  offered hereby involve a high degree of risk. See "Risk
Factors," which begins on page 6 of this Prospectus.

         THESE   SECURITIES  HAVE  NOT  BEEN  APPROVED  OR  DISAPPROVED  BY  THE
SECURITIES AND EXCHANGE  COMMISSION OR ANY STATE  SECURITIES  COMMISSION NOR HAS
THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED
UPON THE  ACCURACY OR ADEQUACY OF THIS  PROSPECTUS.  ANY  REPRESENTATION  TO THE
CONTRARY IS A CRIMINAL OFFENSE.


             The date of this Prospectus is                 , 1998.
<PAGE>
                              AVAILABLE INFORMATION

         The  Company  is  subject  to  the  informational  requirements  of the
Securities  Exchange  Act of 1934,  as  amended  (the  "Exchange  Act"),  and in
accordance therewith files reports,  proxy statements and other information with
the Securities and Exchange Commission (the "Commission").  Such reports,  proxy
statements,  and other  information  may be  inspected  and copied at the public
reference  facilities  maintained by the  Commission at 450 Fifth Street,  N.W.,
Washington, D.C. 20549, and at the following Regional Offices of the Commission:
New York Regional  Office,  Seven World Trade Center,  New York, New York 10048,
and Chicago Regional Office, 500 West Madison Street,  Chicago,  Illinois 60661.
Copies of such material may be obtained from the Public Reference Section of the
Commission, Room 1024, Judiciary Plaza, 450 Fifth Street, N.W., Washington, D.C.
20549 upon payment of the prescribed  fees. The Commission  also maintains a Web
site that contains reports, proxy and information statements and other materials
that are filed through the Commission's Electronic Data Gathering, Analysis, and
Retrieval system. This Web site can be accessed at http://www.sec.gov.

                INCORPORATION OF CERTAIN INFORMATION BY REFERENCE

         The Company  hereby  incorporates  by reference in this  Prospectus the
Company's  Annual Report on Form 10-K for the year ended  September 30, 1997, as
filed by the  Company  with  the  Commission  pursuant  to the  Exchange  Act on
December 22, 1997.  All reports and other  documents  subsequently  filed by the
Company pursuant to Sections 13(a), 13(c), 14 or 15(d) of the Exchange Act after
the date of this  Prospectus  shall be deemed to be  incorporated  by  reference
herein  and to be a part  hereof  from the date of  filing of such  reports  and
documents.  Any statement  contained in a document  incorporated or deemed to be
incorporated by reference  herein prior to the date hereof shall be deemed to be
modified or  superseded  for  purposes of this  Prospectus  to the extent that a
statement  contained  herein or in any other  subsequently  filed document which
also  is or is  deemed  to be  incorporated  by  reference  herein  modifies  or
supersedes such statement.  Any statement so modified or superseded shall not be
deemed,  except as so  modified  or  superseded,  to  constitute  a part of this
Prospectus.

         The  information  relating to the Company  contained in this Prospectus
summarizes,  is based upon, or refers to,  information and financial  statements
contained in one or more of the  documents  incorporated  by  reference  herein;
accordingly,  such information  contained herein is qualified in its entirety by
reference to such documents and should be read in conjunction therewith.

         The Company  will  furnish  without  charge to each person to whom this
Prospectus is delivered, upon the written or oral request of such person, a copy
of any or all of the documents  referred to above that have been incorporated by
reference  herein (other than exhibits to such  documents,  unless such exhibits
are  specifically  incorporated  by  reference  into the  information  that this
Prospectus  incorporates).  Requests  should be directed  to Action  Performance
Companies,  Inc., 4707 East Baseline Road,  Phoenix,  Arizona 85040,  (telephone
(602) 337- 3700), Attention: Secretary.

                           FORWARD-LOOKING STATEMENTS

         This Prospectus contains forward-looking  statements that involve risks
and  uncertainties.  The Company's  actual  results of  operations  could differ
materially from those anticipated in such forward-looking statements as a result
of certain factors, including those set forth in "Risk Factors" and elsewhere in
this Prospectus.
                                        2
<PAGE>
                               PROSPECTUS SUMMARY

         The following  summary is qualified in its entirety by reference to the
detailed  information  and financial  statements,  including the notes  thereto,
appearing  elsewhere or  incorporated  by reference in this  Prospectus.  Unless
otherwise  indicated,   all  information  in  this  Prospectus  (i)  reflects  a
two-for-one  stock split  effected as a stock dividend on May 28, 1996, and (ii)
assumes no exercise of any currently outstanding or authorized options.

                                   The Company

         The  Company  is  the  leader  in  the  design  and  sale  of  licensed
motorsports  collectible  and  consumer  products  in  the  United  States.  The
Company's  products  include  die-cast scaled replicas of motorsports  vehicles,
apparel  (including  t-shirts,  hats, and jackets),  and souvenirs.  The Company
markets its  products  pursuant to license  arrangements  with  popular race car
drivers  (including  exclusive license  arrangements with seven-time Winston Cup
champion Dale  Earnhardt,  1995 and 1997 Winston Cup champion  Jeff Gordon,  and
seven-time National Hot Rod Association ("NHRA") Funny Car champion John Force),
car owners, car sponsors, automobile manufacturers, and the National Association
for Stock Car Auto Racing ("NASCAR"). The Company's motorsports collectibles and
most of the Company's  apparel and souvenirs are  manufactured by third parties,
generally  utilizing the Company's designs,  tools, and dies. The Company screen
prints and  embroiders  a portion of the  licensed  motorsports  apparel that it
sells.

         The Company  markets  its  products to  approximately  5,000  specialty
retailers  either  directly or through its  wholesale  distributor  network;  to
motorsports enthusiasts directly through its Racing Collectibles Club of America
(the "Collectors' Club"), which currently has approximately 107,000 members; and
through mobile  trackside  souvenir stores,  promotional  programs for corporate
sponsors,  and fan clubs.  In December 1996, the Company  entered into a license
agreement with Hasbro,  Inc.  ("Hasbro"),  a  multi-billion  dollar toy and game
manufacturer,   covering  the  exclusive  sale  by  Hasbro  of  a  new  line  of
motorsports-related products in the mass-merchandise market.

         The  Company's  products and other  programs  capitalize on the rapidly
growing popularity of motorsports.  USA Today reports that motorsports racing is
the fastest  growing  spectator  sport in the United  States with  attendance at
NASCAR  Winston Cup events more than doubling in the past decade from 75,643 per
event in 1985 to approximately  180,000 in 1996.  Approximately 5.6 million fans
attended  the 31 races of the  Winston  Cup  series in 1996.  Published  reports
estimate  that  attendance  at NASCAR  Winston Cup events in 1997  exceeded  6.0
million  fans.  USA Today also  reports  that TV ratings are growing even faster
than  attendance,  with  more than 100  million  people  tuning  in to  NASCAR's
televised events each year. According to NASCAR, more than 70 of the Fortune 500
companies  utilize  motorsports  sponsorship  or  advertising  as part of  their
marketing strategies.

         Historically,   the  Company  has  designed   and   marketed   die-cast
collectibles  featuring NASCAR drivers and vehicles.  In 1995, the Company began
expanding  its  lines  of  die-cast  collectibles  to  include  other  types  of
motorsports  vehicles,  including NHRA drag racing,  NASCAR's  "Craftsman Truck"
racing series,  United States Auto Club ("USAC") racing,  and "World of Outlaws"
sprint car  racing.  During  fiscal  1997,  the  Company  expanded  its  product
offerings  by  acquiring  Sports  Image,  Inc.   ("Sports  Image"),   Motorsport
Traditions  Limited  Partnership  and Creative  Marketing and  Promotions,  Inc.
(together,  "Motorsport Traditions"), and Robert Yates Promotions, Inc. ("RYP"),
which market and distribute licensed  motorsports products including apparel and
souvenirs;   Image  Works,   Inc.,  which   manufactures  and  markets  licensed
motorsports apparel through the  mass-merchandise  markets ("Image Works");  and
the  motorsports   collectibles-related   assets  of  Simpson   Products,   Inc.
("Simpson").  As a result of these  acquisitions,  the  Company  now markets and
distributes  licensed motorsports apparel and other souvenir items featuring the
likeness of Dale Earnhardt,  Jeff Gordon,  Darrell Waltrip,  Bobby Labonte,  and
other  popular  drivers.  During  fiscal  1997,  the Company  also  expanded its
development of promotional programs for corporate sponsors of motorsports, which
feature the  Company's  products  and which are  intended to increase  the brand
awareness of the products and services of the  corporate  sponsors.  The Company
also has begun to  represent  a number of  popular  race car  drivers in a broad
range of licensing and other revenue-producing opportunities,  including product
licenses,   corporate   sponsorships,   endorsement   contracts,   and  speaking
engagements.
                                        3
<PAGE>
         The Company has continued to take  significant  steps that are intended
to add new product lines and distribution  channels to capitalize on the growing
demand for licensed  motorsports products but will not compete with sales of the
Company's existing products.  As part of these ongoing efforts,  in October 1997
the Company  entered into a ten-year  license  agreement with Richard  Childress
Racing  Enterprises,  Inc.  ("RCR")  with  respect  to  various  rights  used in
connection with Dale Earnhardt licensed products.  In addition, in December 1997
the Company (i) acquired the assets and assumed certain  liabilities  related to
the motorsports  die-cast  collectible  product lines of  Revell-Monogram,  Inc.
("Revell") and entered into a strategic alliance with Revell involving extensive
product licensing and distribution arrangements (the "Revell Acquisition"),  and
(iii) acquired certain assets and assumed certain  liabilities  related to sales
of motorsports  merchandise  licensed by NASCAR Winston Cup driver Rusty Wallace
and entered into a seven-year license agreement for the name and likeness of Mr.
Wallace (the "Rusty Wallace Acquisition").

         The Company focuses on developing long-term relationships with the most
popular drivers, car owners, car sponsors, car manufacturers,  and others in the
various top racing categories. The Company continually strives to strengthen its
relationships  with licensors and to develop  opportunities to market innovative
licensed   collectible   and  consumer   products  that  appeal  to  motorsports
enthusiasts.  The Company  believes  that its license  agreements  with  popular
NASCAR and other motorsports  personalities and sponsors  significantly  enhance
the collectible  value and  marketability of its products.  The Company believes
that it will be able to leverage its relationships to attract additional drivers
in order to generate  increased  revenue  for the  Company as well as  increased
earnings for the drivers.

         The  Company  pursues a strategy  designed  to enhance  its  leadership
position in the motorsports  collectible  and consumer  products  industry.  Key
aspects of this strategy include (i) continuing to enhance its existing products
and introduce new products that appeal to racing enthusiasts, (ii) expanding and
strengthening its licensing arrangements,  (iii) pursuing strategic acquisitions
and  alliances,   (iv)  expanding  existing  and  identifying  new  distribution
channels, and (v) developing promotional programs for corporate sponsors.

         The  Company  was  incorporated  in  Arizona  in  1992.  The  Company's
principal  executive  offices are located at 4707 East Baseline  Road,  Phoenix,
Arizona 85040, and its telephone number is (602) 337-3700.  As used herein,  the
term "Company" refers to Action Performance Companies, Inc. and its subsidiaries
and operating divisions.  See "Management's Discussion and Analysis of Financial
Condition and Results of Operations - Overview."


                                  The Offering

<TABLE>
<S>                                                <C>                           
Securities offered by the Selling Shareholders...  555,841 shares of Common Stock

Common Stock currently outstanding...............  16,034,044 shares(1)

Use of proceeds..................................  The Company will not receive any of the proceeds of
                                                   sales of Common Stock by the Selling Shareholders.

Risk factors.....................................  Investors should carefully consider the factors
                                                   discussed under "Risk Factors."

Nasdaq National Market symbol....................  ACTN
</TABLE>

- -----------------
(1)      Excludes (i)  1,143,028  shares of Common  Stock  reserved for issuance
         upon exercise of stock options  outstanding as of January 30, 1998, and
         (ii) 266,360  shares  reserved for issuance  upon the exercise of stock
         options  that may be  granted in the future  under the  Company's  1993
         Stock Option Plan.
                                        4
<PAGE>
                       Summary Consolidated Financial Data
                    (in thousands, except per share amounts)

<TABLE>
<CAPTION>
                                                          Fiscal Year Ended September 30,
                                          -------------------------------------------------------------
                                            1993          1994         1995         1996         1997
                                          --------      --------     --------     --------     --------
<S>      <C>                              <C>           <C>          <C>          <C>          <C>     
Operating Data:
Net sales(1) ..........................   $ 15,108      $ 16,869     $ 26,131     $ 44,216     $130,380
Income (loss) before benefit from
   (provision for) income taxes .......     (1,240)          409        4,154        9,870       16,910
Net income (loss)(2) ..................     (1,171)          633        2,770        5,953       10,146
Net income (loss) per
   common share equivalent,
   assuming dilution (2) (3) ..........   $  (0.21)     $   0.08     $   0.26     $   0.46     $   0.69
Weighted average number of common
   shares, assuming dilution (3) (4) ..      5,662         9,566       10,899       13,028       14,624

Balance Sheet Data (at end of period):
Working capital .......................   $  3,186      $  5,699     $ 11,922     $ 18,093     $ 56,975
Total assets ..........................      8,565        11,656       23,351       31,649      141,325
Total debt(5) .........................        452           266          288          365       22,586
Shareholders' equity(4) ...............      5,744         6,909       18,890       26,996      103,169
</TABLE>

- --------------------  
(1)   Fiscal 1997 results  include the results of  operations  of Sports  Image,
      Motorsports  Traditions,  RYP, Image Works,  and Simpson,  beginning as of
      their respective dates of acquisition.  See  "Management's  Discussion and
      Analysis of Financial Condition and Results of Operations - Overview."
(2)   Amounts for fiscal 1997 include a one-time  charge of  approximately  $5.4
      million for  settlement  costs and related legal and other  expenses.  See
      "Business - Litigation."
(3)   Adjusted  to reflect  the  two-for-one  stock  split  effected  as a stock
      dividend  on May 28,  1996,  and  restated  to  reflect  the  adoption  of
      Statement of Financial Standards No. 128, "Earnings per Share."
(4)   Excludes  (i) an  aggregate  of  44,860  shares  of  Common  Stock  issued
      subsequent to September 30, 1997 in  connection  with a license  agreement
      and for services  (see  "Private  Placements"),  and (ii) 37,121 shares of
      Common Stock issued upon exercise of stock options subsequent to September
      30, 1997.
(5)   Amounts  shown as of  September  30,  1997,  include an aggregate of $20.0
      million in principal  amount of senior notes issued in January  1997.  See
      "Management's  Discussion and Analysis of Financial  Condition and Results
      of Operations - Liquidity and Capital Resources."
                                        5
<PAGE>
                                  RISK FACTORS

         The following factors, in addition to those discussed elsewhere in this
Prospectus,  should be carefully  considered in  evaluating  the Company and its
business before purchasing any of the securities offered hereby.

Certain Factors That Could Adversely Affect Operating Results

         The  Company's  operating  results are  affected  by a wide  variety of
factors that could adversely impact its net sales and operating  results.  These
factors,  many of which are  beyond  the  control of the  Company,  include  the
Company's  ability  to  identify  trends  in the  motorsports  collectibles  and
consumer  markets and to create and  introduce  products on a timely  basis that
take  advantage  of those trends and that  compete  effectively  on the basis of
price and  consumer  tastes and  preferences;  its ability to  identify  popular
motorsports  personalities and to enter into and maintain mutually  satisfactory
licensing  arrangements  with them;  the racing  success of the key  motorsports
personalities  with whom the  Company has license  arrangements;  the  Company's
ability to design and  arrange  for the timely  production  and  delivery of its
products,  the market acceptance of the Company's products; the level and timing
of orders placed by customers;  seasonality;  the  popularity and life cycles of
and customer  satisfaction  with products  designed and marketed by the Company;
and competition and competitive pressures on prices.

         New  motorsports  collectible and consumer  products  frequently can be
successfully marketed for only a limited time. The Company's ability to increase
its sales and marketing efforts to stimulate  customer demand and its ability to
monitor third-party manufacturing arrangements in order to maintain satisfactory
delivery  schedules and product  quality are important  factors in its long-term
prospects.  A  slowdown  in demand  for the  Company's  products  as a result of
ineffective marketing efforts, manufacturing difficulties, changing cultural and
demographic   trends  or  consumer  tastes  and  spending   patterns,   economic
conditions,  or other  broad-based  factors could adversely affect the Company's
operating results.

Dependence on License Arrangements

         The Company  markets its products  pursuant to  licensing  arrangements
with  race  car  drivers,  race  car  owners,  race  car  sponsors,   automobile
manufacturers, and NASCAR. The licensing arrangements vary in scope and duration
and  generally  authorize  the sale of  specified  licensed  products  for short
periods of time. In some cases, the license  agreements  provide for the payment
of minimum  royalties  or other  fixed  amounts,  so that the  Company  may have
significant  payment   obligations  with  respect  to  a  particular   agreement
regardless of the level of sales of products  licensed  under that  agreement or
the profitability of those sales. The success of licensing  arrangements depends
on many factors, including the reasonableness of license fees in relationship to
revenue  generated by sales of licensed  products,  the continued  popularity of
licensors,  and the  absence  of  their  sickness,  incapacity,  or  death.  The
termination,   cancellation,   or   inability   to  renew   material   licensing
arrangements,  or  the  inability  to  develop  and  enter  into  new  licensing
arrangements, would have a material adverse effect on the Company. See "Business
- - Licenses."

Dependence on Third Parties for Manufacturing

         The  Company  depends  upon  third  parties to  manufacture  all of its
motorsports collectibles and most of its consumer products. Although the Company
owns most of the tools, dies, and molds utilized in the manufacturing  processes
of its  collectible  products and owns the tooling and dies used to  manufacture
certain of its  consumer  products,  the Company has  limited  control  over the
manufacturing processes themselves. As a result, any difficulties encountered by
the third-party manufacturers that result in product defects, production delays,
cost overruns, or the inability to fulfill orders on a timely basis could have a
material adverse effect on the Company.

         The Company  does not have  long-term  contracts  with its  third-party
manufacturers.  Although  the Company  believes it would be able to secure other
third-party  manufacturers  to produce its products as a result of its ownership
of the  molds  and  tools  used  in the  manufacturing  process,  the  Company's
operations would be adversely  affected if it lost its relationship  with any of
its  current  suppliers  (including  particularly  its primary  manufacturer  of
die-cast  products,  which  currently  utilizes  one  facility  in the  People's
Republic of China ("China") to produce most of the
                                        6
<PAGE>
Company's die-cast  products) or if its current suppliers'  operations or sea or
air transportation with its China-based die-cast manufacturers were disrupted or
terminated  even for a relatively  short period of time.  The  Company's  tools,
dies, and molds are located at the facilities of its third-party  manufacturers,
and,  accordingly,  significant  damage  to such  facilities  (particularly  the
facilities used by its die-cast product  manufacturers in China) could result in
the loss of or damage to a material portion of its key tools, dies, and molds in
addition to  production  delays  while new  facilities  were being  arranged and
replacement  tools,  dies, and molds were being  produced.  The Company does not
maintain  an  inventory  of  sufficient  size  to  provide  protection  for  any
significant  period against an interruption  of supply,  particularly if it were
required to obtain alternative sources of supply.

         Although the Company does not itself purchase the raw materials used to
manufacture its products,  it is potentially subject to variations in the prices
it pays its third-party  manufacturers  for products  depending on what they pay
for the raw materials. In this regard, the Company understands that the price of
zinc,  a  principal  raw  material  in  its  die-cast  replicas,  has  increased
substantially  over  the  last  several  years,  although  to date  these  price
increases  have not been  reflected  in increases in the prices the Company pays
for its die-cast replicas.

Integration of Business Operations

         The  Company  has  completed  a  number  of  acquisitions   during  and
subsequent  to fiscal  1997.  The Company  has  substantially  consolidated  the
operations of the various acquired entities,  several of which were based in the
same  city  and  marketed  substantially  identical  types of  products  through
substantially  identical  channels of distribution,  into the Company's existing
operations in Phoenix,  Arizona or the  operations of Sports Image in Charlotte,
North  Carolina.  There can be no  assurance  that the  Company  will be able to
complete effectively the integration of the operations of the acquired companies
with the Company's operations,  to manage effectively the combined operations of
the  acquired  businesses,   to  achieve  the  Company's  operating  and  growth
strategies  with  respect  to these  businesses,  to  obtain  increased  revenue
opportunities  as a result of the  anticipated  synergies  created  by  expanded
product offerings and additional distribution channels, or to reduce the overall
selling,  general,  and  administrative  expenses  associated  with the acquired
operations. The integration of the management, operations, and facilities of the
acquired  companies  and any other  businesses  the  Company  may acquire in the
future  could  involve  unforeseen  difficulties,  which  could  have a material
adverse effect on the Company's  business,  financial  condition,  and operating
results.

         The Company has conducted due diligence reviews of each of the acquired
businesses and has received representations and warranties regarding each of the
acquired  businesses.  There  can  be no  assurance,  however,  that  unforeseen
liabilities  will not arise in  connection  with the  operation  of the acquired
businesses  or  future  acquired  businesses  or that any  contractual  or other
remedies  available to the Company will be sufficient to compensate  the Company
in the event unforeseen liabilities arise. For example,  during 1997 the Company
was named as a defendant in a lawsuit  based upon  actions  alleged to have been
taken by  several  of the  newly  acquired  businesses  prior  to the  Company's
acquisitions of those entities.  The Company currently is unable to quantify the
amount of liability,  if any, that it may incur as a result of the lawsuit.  See
"Business - Litigation."

         The  Company  anticipates  using  the  opportunities   created  by  the
combination of its acquired  operations to effect what the Company believes will
be significant  revenue  opportunities  and substantial cost savings,  including
increased product offerings and a reduction in operating expenses as a result of
the elimination of duplicative sales, marketing, administrative,  warehouse, and
distribution facilities,  functions, and personnel.  Significant  uncertainties,
however, accompany any business combination,  and there can be no assurance that
the  Company  will be able to  achieve  its  anticipated  revenue  increases  or
integration  of  facilities,  functions,  and  personnel  in  order  to  achieve
operating  efficiencies  or  otherwise  realize  cost savings as a result of the
recent  acquisitions  or future  acquisitions.  The  inability  to  achieve  the
anticipated  revenue  increases  or cost savings  could have a material  adverse
effect on the Company's business, financial condition, and operating results.

Management of Growth

         Since  1993,   the  Company's   business   operations   have  undergone
significant  changes and growth,  including its emphasis on and the expansion of
its collectible product lines,  acquisition of its motorsports consumer products
lines,
                                        7
<PAGE>
and significant investments in tooling and licensing arrangements. The Company's
ability to manage  effectively  any  significant  future growth,  however,  will
require it to integrate  successfully the operations of any acquired  businesses
with the Company's operations and to enhance further its operational, financial,
and management  systems;  to expand its  facilities  and  equipment;  to receive
products from  third-party  manufacturers on a timely basis; and to successfully
hire,  train,  retain,  and motivate  additional  employees.  The failure of the
Company to manage its growth on an effective basis could have a material adverse
effect on the Company's business, financial condition, and operating results. In
August 1997, the Company  relocated its corporate  headquarters to a new 140,000
square foot facility in Phoenix, Arizona. The Company also recently entered into
a lease for a new 121,000 square foot facility in Concord,  North Carolina,  for
its  operations  based in that area.  The  Company  may be  required to increase
staffing and other expenses as well as make  expenditures  on capital  equipment
and  manufacturing  sources  in  order  to meet the  anticipated  demand  of its
customers.  Sales of the Company's collectible and consumer products are subject
to changing consumer tastes,  and customers for the Company's  promotional items
generally  do not commit to firm  orders for more than a short time in  advance.
The Company's profitability would be adversely affected if the Company increases
its  expenditures  in  anticipation  of future  orders that do not  materialize.
Certain  customers  may  increase  orders for the  Company's  products  on short
notice,  which  would  place an  excessive  short-term  burden on the  Company's
resources. See "Business - Growth Strategy."

Rapid Market Changes

         The markets for the Company's  products are subject to rapidly changing
customer tastes, a high level of competition,  seasonality,  and a constant need
to create and market  new  products.  Demand  for  motorsports  collectible  and
consumer  products  depends  upon the  popularity  of certain  drivers and other
personalities,   themes,   cultural  and  demographic   trends,   marketing  and
advertising expenditures, and general economic conditions. Because these factors
can change  rapidly,  customer  demand also can shift quickly.  New  motorsports
collectible and consumer  products  frequently can be successfully  marketed for
only a limited time. The Company may not always be able to respond to changes in
customer  tastes  and  demands  because  of the  amount  of time  and  financial
resources that may be required to bring new products to market. The inability to
respond  quickly to market  changes could have a material  adverse effect on the
Company's business,  financial condition, and operating results. See "Business -
Products and Services."

Dependence on New Products

         The Company's  operating results depend to a significant  extent on its
ability to continue to develop and introduce new products on a timely basis that
compete  effectively  on the basis of price and that  address  customer  tastes,
preferences, and requirements.  The success of new product introductions depends
on various factors, including proper new product selection, successful sales and
marketing efforts,  timely production and delivery of new products, and consumer
acceptance of new products. There can be no assurance that any new products will
receive or maintain substantial market acceptance. The failure of the Company to
design,  develop,  and  introduce  popular  products  on a  timely  basis  would
adversely  affect its future  operating  results.  See  "Business - Products and
Services."

Competition

         The motorsports collectible and consumer products markets are extremely
competitive.   The  Company  competes  with  major  domestic  and  international
companies,  some of which have  greater  market  recognition  and  substantially
greater financial, technical, marketing,  distribution, and other resources than
the Company possesses.  The Company's  motorsports die-cast collectibles compete
with  die-cast  and other  motorsports  collectibles  and, to a certain  extent,
die-cast  replicas of  motorsports  vehicles  that are sold  through mass retail
channels.  The Company's  motorsports apparel and souvenirs compete with similar
products sold or licensed by drivers, owners, sponsors, and other licensors with
which  the  Company  currently  does not have  licenses  as well as with  sports
apparel  licensors and  manufacturers  in general.  Emerging  companies also may
increase  their  participation  in  these  motorsports  markets.  The  Company's
promotional   programs  must  compete  for  advertising  dollars  against  other
specialty advertising programs and media, such as television, radio, newspapers,
magazines,  and billboards.  The Company competes  primarily on the basis of the
current  popularity of the race car drivers and others with whom it has licenses
and its ability to obtain favorable  licensing  arrangements  with other popular
licensors; the appeal of its products; and the cost, design, and delivery
                                        8
<PAGE>
schedules  of its  products.  There can be no  assurance  that the Company  will
continue  to be able to compete  successfully  in the  future.  See  "Business -
Competition."

Potential Regulation of Corporate Sponsorship

         Tobacco  and  alcohol  companies   provide  a  significant   amount  of
advertising and promotional support of racing events,  drivers,  and car owners.
In August 1996,  the U.S.  Food and Drug  Administration  (the "FDA")  published
final regulations that will substantially  restrict tobacco industry sponsorship
of sporting events,  including motorsports,  beginning in 1998. In April 1997, a
federal district judge ruled that the FDA did not have the authority to regulate
tobacco  marketing.  That ruling, if upheld on appeal,  would have the effect of
overturning the FDA regulations.  In addition to the FDA  regulations,  however,
certain  major  manufacturers  of  tobacco  products  have  reached  a  proposed
settlement with attorneys general of a number of states that have filed lawsuits
against  such  tobacco  product  manufacturers.  The terms of those  settlements
include potential voluntary restrictions on advertising by the tobacco industry.
The final terms of some or all of those  settlements will be subject to approval
by the United States  Congress and the President of the United  States.  The FDA
regulations, if ultimately approved, and any other legislation,  regulations, or
other initiatives,  including the pending settlement negotiations, that limit or
prohibit  advertisements  of tobacco  and alcohol  products at sporting  events,
including racing events,  could ultimately affect the popularity of motorsports,
which could have a material adverse effect on the Company. The Company believes,
however,  that other major consumer  products  companies  would quickly  replace
tobacco and alcohol  companies  as  sponsors  of  motorsports  in the event that
advertisement of those products declines.

Seasonal Fluctuations in Sales

         Because the auto racing  season is  concentrated  between the months of
February and November,  the second and third calendar quarters of each year (the
Company's  third and fourth  fiscal  quarters)  generally are  characterized  by
higher sales of motorsports  products.  Seasonal fluctuations in quarterly sales
may require the Company to take  temporary  measures,  including  changes in its
personnel levels,  borrowing amounts,  and production and marketing  activities,
and could result in  unfavorable  quarterly  earnings  comparisons.  The Company
believes, however, that holiday sales of its products are increasing,  which has
the effect of reducing seasonal fluctuations in its sales.

International Trade, Exchange, and Financing

         The Company obtains its die-cast  collectibles and other replicas under
manufacturing  arrangements with third-party manufacturers in China. The Company
believes that production of its die-cast  products  overseas enables the Company
to obtain  these  items on a cost basis that  enables the Company to market them
profitably.  The Company's reliance on its third-party  manufacturers to provide
personnel and  facilities in China,  and the Company's  maintenance of equipment
and  inventories  abroad,  expose it to certain  economic and  political  risks,
including the business and financial condition of the third-party manufacturers,
political and economic  conditions abroad, and the possibility of expropriation,
supply  disruption,  currency  controls,  and exchange  fluctuations  as well as
changes in tax laws, tariffs, and freight rates. Protectionist trade legislation
in either  the  United  States  or  foreign  countries,  such as a change in the
current tariff  structures,  export  compliance  laws, or other trade  policies,
could  adversely  affect the  Company's  ability to purchase its  products  from
foreign suppliers or the price at which the Company can obtain those products.

         All of the  Company's  purchases  from its  foreign  manufacturers  are
denominated in United States  dollars.  As a result,  the foreign  manufacturers
bear any risks associated with exchange rate fluctuations subsequent to the date
the Company  places its orders with those  manufacturers.  Although  the October
1997 financial  crisis in Asia did not result in any  short-term  changes in the
prices that the Company pays for its die-cast  products,  an extended  period of
financial  pressure on overseas markets or a devaluation of the Chinese currency
that  results in a financial  setback to the  Company's  overseas  manufacturers
could have an adverse impact on the Company's operations.  Purchases of die-cast
products from the China-based  manufacturers of those products generally require
the Company to provide an  international  letter of credit in an amount equal to
the  purchase  order.  Although  the Company  currently  has in place  financing
arrangements in an amount that it considers  adequate for  anticipated  purchase
levels,  the inability to fund any letter of credit required by a supplier would
have an adverse impact on the Company's operations.
                                        9
<PAGE>
         Under the terms of its license agreement with Hasbro,  Hasbro's royalty
payments to the Company  for sales by Hasbro in foreign  countries  are based on
the exchange  rates in effect on the last day of the calendar  quarter for which
such  royalties are owed.  As a result,  the Company bears any risks that may be
associated  with  exchange  rate  fluctuations  between the date on which Hasbro
records overseas sales of products subject to the license agreement and the last
day of the  calendar  quarter in which the sales are made.  The Company does not
currently  believe that royalties from overseas sales of products by Hasbro will
represent a material percentage of the Company's total revenue. As a result, the
Company  does  not  currently   anticipate   that  it  will  engage  in  hedging
transactions  intended to offset potential adverse consequences of exchange rate
fluctuations  with  respect to  royalty  payments  due from  Hasbro for sales in
foreign countries.

Possible Need for Additional Capital to Support Growth

         The Company's  business  operations  have grown  considerably in recent
years as a result of an increase in the number of  licensing  arrangements  with
race car drivers, car owners, sponsors,  automobile  manufacturers,  and others;
expansion of the Company's  product  offerings,  including  additional  lines of
die-cast replicas that have required substantial investments in new tooling; and
significant acquisitions of complementary  businesses.  The Company has financed
this growth through cash generated by operations, by debt and equity financings,
and by issuing  additional  shares of Common Stock for  acquisitions.  Continued
rapid growth,  whether externally through additional  acquisitions or internally
through new  licensing  arrangements  or new product  offerings,  could  require
substantial  additional  capital  in excess of funds  available  to the  Company
through its existing  credit  facility,  cash generated by  operations,  and the
proceeds of the public offering completed in July 1997. The timing and amount of
any such capital  requirements  cannot be  predicted at this time.  Although the
Company has been able to obtain  adequate  financing on acceptable  terms in the
past,  there  can be no  assurance  that  such  financing  will  continue  to be
available  on  acceptable   terms.   If  such  financing  is  not  available  on
satisfactory terms, the Company may be unable to expand its business at the rate
desired and its  operating  results may be adversely  affected.  Debt  financing
increases  expenses and must be repaid regardless of operating  results.  Equity
financing could result in additional dilution to existing shareholders.

Dependence on Key Personnel

         The Company's  development  and  operations to date have been,  and its
proposed  operations  will be,  substantially  dependent  upon the  efforts  and
abilities of its senior management,  including Fred W. Wagenhals,  the Company's
Chairman  of the Board,  President,  and Chief  Executive  Officer.  The loss of
services of one or more of its key employees,  particularly Mr. Wagenhals, could
have a material adverse effect on the Company.  The Company maintains key person
insurance  on the life of Mr.  Wagenhals  in the  amount  of $3.0  million.  The
Company does not maintain such insurance on any of its other officers.

Possible Volatility of Stock Price

         The  market  price  of  the   Company's   Common  Stock  has  increased
dramatically during the last three years. See "Price Range of Common Stock." The
period was marked by generally rising stock prices, extremely favorable industry
conditions,  and substantially  improved operating results by the Company. There
can be no assurance that these favorable  conditions will continue.  The trading
price of the  Company's  Common  Stock in the  future  could be  subject to wide
fluctuations  in response to quarterly  variations  in operating  results of the
Company,  actual or anticipated  announcements of new products by the Company or
its  competitors,  changes in  analysts'  estimates of the  Company's  financial
performance,  general  conditions in the markets in which the Company  competes,
worldwide economic and financial  conditions,  and other events or factors.  The
stock market also has  experienced  extreme price and volume  fluctuations  that
have  particularly  affected  the  market  prices  for  many  rapidly  expanding
companies  and that often have been  unrelated to the operating  performance  of
such companies.  These broad market fluctuations and other factors may adversely
affect the market price of the Company's Common Stock.
                                       10
<PAGE>
Litigation

         The Company is one of approximately 30 defendants in a lawsuit in which
the state of Arizona seeks recovery of certain  clean-up costs under federal and
state environmental laws. During 1997, the Company was named as a defendant in a
class action  lawsuit  alleging  that the  defendants  engaged in certain  price
fixing and other  anti-competitive  activities in violation of federal antitrust
laws. The Company also is a defendant in a lawsuit  alleging breach of contract,
fraud,  trademark  infringement,  and other  claims with respect to licenses for
certain of its  die-cast  products.  The  Company is  actively  defending  these
lawsuits.  In the event a decision  adverse to the Company is rendered in any of
these  lawsuits,  the  resolution  of such matter could have a material  adverse
effect on the Company's business,  financial  condition,  and operation results.
The Company's  financial  statements  currently  reflect no provision for any of
these  lawsuits.  See "Business - Litigation" and  "Management's  Discussion and
Analysis of Financial Condition and Results of Operations."

Rights to Acquire Shares; Potential Issuance of Additional Shares

         As of January 30, 1998,  options to acquire a total of 1,143,028 shares
were  outstanding  under the Company's 1993 Stock Option Plan (the "1993 Plan").
During the terms of such options,  the holders thereof will have the opportunity
to profit from an increase in the market price of Common Stock,  with  resulting
dilution in the  interests  of holders of Common  Stock.  The  existence of such
stock options could  adversely  affect the terms on which the Company can obtain
additional  financing,  and the  holders  of such  options  can be  expected  to
exercise such options at a time when the Company,  in all  likelihood,  would be
able to obtain  additional  capital by  offering  shares of its Common  Stock on
terms more  favorable to the Company than those provided by the exercise of such
options.

Shares Eligible for Future Sale; Potential Depressive Effect on Stock Price

         Sales of  substantial  amounts of Common Stock by  shareholders  of the
Company,  or even the potential for such sales, may have a depressive  effect on
the market price of the Common Stock.  Of the 16,034,044  shares of Common Stock
outstanding,  approximately  13,368,600 shares currently are eligible for resale
in the public market without restriction or further  registration unless held by
an "affiliate" of the Company,  as that term is defined under the Securities Act
of  1933,  as  amended  (the  "Securities  Act").  The  approximately  2,665,600
remaining  shares of Common Stock  outstanding are  "restricted  securities," as
that term is defined in Rule 144 under the Securities  Act, and may be sold only
in compliance with Rule 144, pursuant to registration  under the Securities Act,
or pursuant to an exemption  therefrom.  An aggregate of 555,841  shares of such
"restricted  securities"  covered by this  Prospectus  are being  registered for
resale pursuant to the  registration  statement of which this Prospectus forms a
part or have been registered for resale under another registration  statement to
which this  Prospectus  relates.  Affiliates  also are subject to certain of the
resale  limitations  of  Rule  144 as  promulgated  under  the  Securities  Act.
Generally,  under  Rule  144,  each  person  who  beneficially  owns  restricted
securities  with respect to which at least one year has elapsed  since the later
of the date the shares were  acquired  from the Company or an  affiliate  of the
Company may, every three months,  sell in ordinary brokerage  transactions or to
market  makers an amount of shares  equal to the greater of 1% of the  Company's
then-outstanding  Common Stock or the average weekly trading volume for the four
weeks prior to the  proposed  sale of such  shares.  An  aggregate  of 2,101,000
shares held by certain  officers and directors  currently are available for sale
under Rule 144. Sales of substantial  amounts of Common Stock by shareholders of
the  Company,  or even  the  potential  for such  sales,  are  likely  to have a
depressive  effect on the market  price of the Common Stock and could impair the
Company's  ability to raise capital  through the sale of its equity  securities.
See "Description of Securities - Shares Eligible for Future Sale."

Lack of Dividends

         The Company has never paid any cash  dividends  on its Common Stock and
does not  currently  anticipate  that it will pay  dividends in the  foreseeable
future.  Instead, the Company intends to apply its earnings to the expansion and
development of its business.
                                       11
<PAGE>
Change in Control Provisions

         The  Company's  Amended and  Restated  Articles of  Incorporation  (the
"Restated  Articles"),  Amended  and  Restated  Bylaws,  and Arizona law contain
provisions  that may have the  effect  of  making  more  difficult  or  delaying
attempts by others to obtain  control of the Company,  even when those  attempts
may be in the  best  interests  of  shareholders.  The  Restated  Articles  also
authorize the Board of Directors,  without shareholder approval, to issue one or
more series of preferred stock, which could have voting, liquidation,  dividend,
conversion,  or other rights that adversely affect or dilute the voting power of
the holders of Common Stock. See "Description of Securities."

Cautionary Statement Regarding Forward-Looking Statements

         Certain  statements and information  contained in this Prospectus under
the headings  "Business,"  "Risk  Factors,"  and  "Management's  Discussion  and
Analysis of Financial  Condition and Results of Operations"  concerning  future,
proposed, and anticipated activities of the Company, certain trends with respect
to the Company's revenue, operating results, capital resources, and liquidity or
with  respect to the  markets in which the Company  competes or the  motorsports
industry in general, and other statements contained in this Prospectus regarding
matters that are not historical facts are  forward-looking  statements,  as such
term is defined in the Securities Act. Forward-looking statements, by their very
nature, include risks and uncertainties,  many of which are beyond the Company's
control. Accordingly,  actual results may differ, perhaps materially, from those
expressed in or implied by such forward-looking  statements.  Factors that could
cause actual  results to differ  materially  include those  discussed  elsewhere
under "Risk Factors."
                                       12
<PAGE>
                                 USE OF PROCEEDS

         The Company will not receive any of the  proceeds  from sales of shares
of Common Stock by the Selling Shareholders.

                                    DIVIDENDS

         The Company has never paid  dividends  on its Common Stock and does not
anticipate that it will do so in the foreseeable  future.  The future payment of
dividends,  if any, on the Common Stock is within the discretion of the Board of
Directors  and will  depend on the  Company's  earnings,  capital  requirements,
financial condition, and other relevant factors.

                                 CAPITALIZATION

         The following table sets forth the  capitalization of the Company as of
September 30, 1997 (dollars in thousands).

<TABLE>
<CAPTION>
                                                                                     September 30, 1997
                                                                                     ------------------
<S>                                                                                         <C>     
Long-Term Debt
Notes payable and other long-term debt(1)...........................................        $ 22,586
                                                                                            ========
                                                                                          
Shareholders' Equity                                                                      
Preferred stock, no par value, 5,000,000 shares authorized; no shares outstanding...            --
Common stock, $.01 par value, 25,000,000 shares authorized;                               
   15,952,083 shares issued and outstanding(2)(3)...................................             160
Additional paid-in capital(3).......................................................          84,984
Retained earnings...................................................................          18,025
                                                                                            --------
Total shareholders' equity(3).......................................................        $103,169
                                                                                            ========
</TABLE>
- ----------------------
(1)   The amounts  shown  include an  aggregate  of $20.0  million in  principal
      amount  of  senior  notes  issued  in  January  1997.  See   "Management's
      Discussion and Analysis of Financial Condition and Results of Operations -
      Liquidity and Capital Resources."
(2)   Excludes (i) 1,035,210  shares of Common Stock  reserved for issuance upon
      exercise of stock options  outstanding  as of September 30, 1997, and (ii)
      394,451  shares  reserved for issuance  upon the exercise of stock options
      that may be granted in the future  under the  Company's  1993 Stock Option
      Plan.
(3)   Excludes  (i) an  aggregate  of  44,860  shares  of  Common  Stock  issued
      subsequent to September 30, 1997 in  connection  with a license  agreement
      and for services (see "Private Placements"), and (ii) 37,121 shares issued
      upon exercise of stock options subsequent to September 30, 1997.
                                       13
<PAGE>
                           PRICE RANGE OF COMMON STOCK

         The  Company's  Common  Stock has been  quoted on the  Nasdaq  National
Market under the symbol "ACTN" since April 27, 1993.  The  following  table sets
forth the  quarterly  high and low closing sale prices of the  Company's  Common
Stock on the Nasdaq  National  Market for the  calendar  periods  indicated,  as
adjusted to reflect the two-for-one  stock split effected as a stock dividend on
May 28, 1996:

                                                      High        Low
                                                      ----        ---
          
          1995:
             First Quarter......................      $3.69      $2.38
             Second Quarter.....................       4.63       3.19
             Third Quarter......................       9.25       4.25
             Fourth Quarter.....................       9.81       6.13
          
          1996:
             First Quarter......................     $11.63      $6.38
             Second Quarter.....................      20.50      10.75
             Third Quarter......................      14.75       9.75
             Fourth Quarter ....................      19.50      12.50
          
          1997:
             First Quarter......................     $24.25     $16.50
             Second Quarter.....................     $29.00     $18.00
             Third Quarter......................     $36.13     $25.38
             Fourth Quarter.....................     $38.00     $23.00
     

         As  of  February  6,  1998,  there  were  215  holders  of  record  and
approximately 5,750 beneficial owners of the Company's Common Stock. On February
6, 1998,  the closing  sales price of the  Company's  Common Stock on the Nasdaq
National Market was $34.13 per share.
                                       14
<PAGE>
                      SELECTED CONSOLIDATED FINANCIAL DATA

         The selected  historical  financial data presented  below as of and for
the five  years  ended  September  30,  1997  are  derived  from  the  Company's
consolidated  financial  statements,  which have been audited by Arthur Andersen
LLP, independent public accountants.  The selected financial data should be read
in conjunction with "Management's Discussion and Analysis of Financial Condition
and Results of Operations" and the Company's  Consolidated  Financial Statements
and the notes thereto incorporated by reference herein.

<TABLE>
<CAPTION>
                                                       Fiscal Year Ended September 30,     
                                      ---------------------------------------------------------------
                                         1993          1994          1995         1996         1997
                                         ----          ----          ----         ----         ----
                                                 (in thousands, except per share amounts) 
<S>                                   <C>           <C>           <C>          <C>          <C>      
Statement of Operations Data:                                                               
Sales:                                                                                      
   Collectibles ...................   $  11,558     $  12,802     $  23,443    $  40,904    $  63,846
   Apparel and souvenirs ..........        --             143         1,190        1,961       60,430
   Promotional ....................        --            --            --          1,351        5,085
   Other(1)(2) ....................       3,550         3,924         1,498         --          1,019
                                      ---------     ---------     ---------    ---------    ---------
      Net sales(3) ................      15,108        16,869        26,131       44,216      130,380
Cost of sales .....................       9,730        10,488        15,882       25,296       80,995
                                      ---------     ---------     ---------    ---------    ---------
Gross profit ......................       5,378         6,381        10,249       18,920       49,385
Selling, general and administrative                                                         
   expenses .......................       6,552         5,808         6,115        9,262       24,564
Settlement costs ..................        --            --            --           --          5,400(5)
Amortization of goodwill and other                                                          
   intangibles ....................        --            --               4            4        1,286
                                      ---------     ---------     ---------    ---------    ---------
Income (loss) from operations .....      (1,174)          573         4,130        9,654       18,135
Interest income (expense) and                                                               
   other, net .....................         (66)         (164)           24          216       (1,225)
                                      ---------     ---------     ---------    ---------    ---------
Income (loss) before provision for                                                          
   (benefit from) income taxes ....      (1,240)          409         4,154        9,870       16,910
Provision for (benefit from) income                                                         
   taxes ..........................         (69)         (224)        1,384        3,917        6,764
                                      ---------     ---------     ---------    ---------    ---------
Net income (loss) .................   $  (1,171)    $     633     $   2,770    $   5,953    $  10,146
                                      =========     =========     =========    =========    =========
Net income (loss) per common                                                                
   share, assuming dilution (4) ...   $   (0.21)    $    0.08     $    0.26    $    0.46    $    0.69
                                      =========     =========     =========    =========    =========
Weighted average number of                                                                  
   common shares, assuming 
   dilution(4) ....................       5,662         9,566        10,899       13,028       14,624
                                                                                            
Consolidated Balance Sheet Data                                                             
   (at end of period):                                                                      
Working capital ...................   $   3,186     $   5,699     $  11,922    $  18,093    $  56,975
Total assets ......................       8,565        11,656        23,351       31,649      141,325
Total debt ........................         452           266           288          365       22,586
Shareholders' equity ..............       5,744         6,909        18,890       26,996      103,169
</TABLE>

- ---------------------
(1)   Includes  the  revenue of the  Company's  M-CarTM  operations  through the
      discontinuation  of those  operations in September 1994 and the revenue of
      the Company's mini vehicle operations through the discontinuation of those
      operations in March 1995.
(2)   Includes royalty and license fees beginning in fiscal 1997.
(3)   Fiscal 1997 results  include the results of  operations  of Sports  Image,
      Motorsports  Traditions,  RYP, Image Works,  and Simpson,  beginning as of
      their  respective  dates  of  acquisition.   See  Item  7,   "Management's
      Discussion and Analysis of Financial Condition and Results of Operations -
      Overview."
(4)   Adjusted  to reflect  the  two-for-one  stock  split  effected  as a stock
      dividend  on May 28,  1996,  and  restated  to  reflect  the  adoption  of
      Statement of Financial Standards No. 128, "Earnings per Share."
(5)   Represents a one-time charge of approximately  $5.4 million for settlement
      costs and related legal and other expenses. See "Business - Litigation."
                                       15
<PAGE>
                MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                       CONDITION AND RESULTS OF OPERATIONS

Overview

         The  Company  designs  and  markets  licensed   motorsports   products,
including  die-cast  scaled  replicas  of  motorsports  vehicles,  apparel,  and
souvenirs.  The Company  also  develops  promotional  programs  for  sponsors of
motorsports that feature the Company's  die-cast  replicas or other products and
are  intended to increase  brand  awareness  of the  products or services of the
corporate sponsors. In addition, the Company represents popular race car drivers
in a  broad  range  of  licensing  and  other  revenue-producing  opportunities,
including product licenses,  corporate sponsorships,  endorsement contracts, and
speaking  engagements.  The Company's  motorsports  collectibles and most of the
Company's  apparel and souvenirs are  manufactured  by third parties,  generally
utilizing the Company's designs,  tools, and dies. The Company screen prints and
embroiders a portion of the licensed motorsports apparel that it sells.

         The Company was incorporated in Arizona in May 1992 and began marketing
die-cast collectibles in July 1992. In August 1994, the Company acquired certain
assets  and  liabilities  of Fan  Fueler,  Inc.  and  began  marketing  licensed
motorsports  consumer  products.  During fiscal 1993 and 1994,  the Company also
conducted the business of staging  M-CarTM Grand Prix Races for  charitable  and
other  organizations,  in which  participating  sponsors  purchased  specialized
gas-powered,  one-third  scale racing  vehicles  from the Company.  In September
1994,  the  Company  sold the assets  and  liabilities  related  to its  M-CarTM
operations  and  discontinued  its M-CarTM  Grand Prix Race  operations.  During
fiscal  1993 and 1994 and the first two  quarters  of fiscal  1995,  the Company
designed and marketed pedal, electric, and gas-powered mini vehicles,  primarily
as specialty  promotional items. The Company sold the assets related to its mini
vehicle operations in March 1995.

         In November 1996, the Company acquired Sports Image and in January 1997
the  Company  acquired  Motorsport  Traditions,   both  of  which  marketed  and
distributed  licensed  motorsports  apparel,  die-cast  collectibles  and  other
souvenir  items.  In July 1997,  the Company  acquired RYP, which had operations
similar to those of Sports  Image and  Motorsport  Traditions,  and Image Works,
which  manufacturers  and  markets  licensed  motorsports  apparel  through  the
mass-merchandising  markets.  The Company  acquired  certain  assets and assumed
certain liabilities related to the mini-helmet  collectible  business of Simpson
in August  1997.  Following  these  acquisitions,  the Company  took a number of
actions intended to integrate the operations of the acquired  companies with the
Company's  existing  operations  and to reduce  overall  selling,  general,  and
administrative  expenses  associated with the acquired  entities.  These actions
included  consolidating  the operations  and warehouse  facilities of Motorsport
Traditions  and RYP with Sports  Image's  existing  operations  and  facility in
Charlotte,  North  Carolina;  consolidating  the  operations of Simpson into the
Company's headquarters in Phoenix,  Arizona;  eliminating  duplicative personnel
functions;  and integrating the management  information  systems of the acquired
companies.  These efforts had a meaningful  impact on the  Company's  results of
operations beginning in the second half of fiscal 1997.

         In December 1997, the Company completed the Rusty Wallace  Acquisition.
The purchase price for the acquired  assets  consisted of cash of  approximately
$6.0 million.  The Company and an affiliate of Rusty Wallace also entered into a
seven-year license  agreement.  See "Business - Licenses." In December 1997, the
Company  also  completed  the Revell  Acquisition.  The  purchase  price for the
acquired assets  consisted of cash of approximately  $14.8 million.  The Company
will pay Revell an additional  $1.0 million per year for 10 years,  beginning on
January 1, 1998,  provided  that  certain  conditions  are met.  The Company and
Revell also entered into a 10-year license agreement. See "Business - Licenses."

         In addition to the cost savings  described  above, the Company believes
that the fiscal 1997  acquisitions  provide the potential  for enhanced  revenue
opportunities as a result of the synergies created by expanded product offerings
and additional  distribution  channels.  For example, in fiscal 1997 the Company
began  developing  new lines of licensed  motorsports  apparel and souvenirs for
exclusive  sales through its  Collectors'  Club.  The Company also believes that
these acquisitions will provide opportunities for additional sales growth of the
Company's die-cast products through trackside sales,  promotional programs,  and
fan clubs.

         Prior to the fiscal 1997 acquisitions,  the Company's revenue consisted
primarily  of sales of die-cast  collectibles,  and the revenue of the  acquired
businesses consisted primarily of sales of licensed motorsports apparel
                                       16
<PAGE>
and souvenirs.  Promotional  revenue consists of sales of products developed for
corporate promotion programs. The Company's fiscal 1997 revenue includes royalty
income as a result of the license agreement with Hasbro.

         The Company's cost of sales consists  primarily of the cost of products
procured from  third-party  manufacturers,  royalty  payments to licensors,  and
depreciation of tooling and dies.  Significant  factors  affecting the Company's
cost of sales as a percentage of net sales include (i) the overall percentage of
net sales represented by sales of die-cast collectible products, which typically
carry  higher  gross  margins  than  the  Company's  other  products,  (ii)  the
percentage  of sales  of  die-cast  collectible  products  represented  by sales
through the  Collectors'  Club,  which typically carry higher gross margins than
sales of such products through wholesale  distributors,  and (iii) the effect of
amortizing the fixed cost components of cost of sales, primarily depreciation of
tooling and dies,  over varying levels of net sales.  The Company  believes that
the increased sales of licensed apparel and souvenirs following the acquisitions
of Sports Image and  Motorsport  Traditions  will result in lower  overall gross
margins  as a result of lower  gross  margins  generally  associated  with these
acquired product lines. The Company believes,  however, that the effect of these
lower gross margins will be mitigated at least to some extent by cost reductions
and  other  operational  efficiencies  associated  with the  combination  of the
acquired entities and by the license  agreement with Hasbro.  The agreement with
Hasbro  provides  the  Company  with  a  source  of  license  royalties  without
significant  related cost of sales. In addition,  the license agreement provides
the  Company  with  access to the  mass-merchandise  market  without  committing
capital  for   manufacturing   and  with  limited   marginal   expenditures  for
administrative and marketing activities.

         Selling, general, and administrative expenses include general corporate
expenses.  The Company  anticipates that it will continue to achieve a reduction
in selling,  general, and administrative  expenses as a percentage of sales as a
result of  consolidation  and the  cost-reduction  efforts  described above. The
Company recorded goodwill and other  intangibles of approximately  $47.7 million
in  connection  with the  fiscal  1997  acquisitions.  The  goodwill  and  other
intangibles  are being amortized at the rate of  approximately  $1.9 million per
year over 15 to 25 years.

Results of Operations

         The  following  table  sets  forth,  for  the  periods  indicated,  the
percentage of total revenue represented by certain expense and revenue items.

<TABLE>
<CAPTION>
                                                                 Year Ended September 30,  
                                                  ----------------------------------------------------
                                                   1993        1994        1995       1996       1997
                                                   ----        ----        ----       ----       ----
<S>                                               <C>         <C>         <C>        <C>        <C>  
Sales                                                                                        
   Collectibles ........................           76.5%       75.9%       89.7%      92.5%      49.0%
   Apparel and souvenirs ...............             --         0.8         4.6        4.4       46.3
   Promotional .........................             --          --          --        3.1        3.9
   Other ...............................           23.5        23.3         5.7         --        0.8
                                                  -----       -----       -----      -----      -----
                                                                                             
     Net Sales .........................          100.0       100.0       100.0      100.0      100.0
Cost of sales ..........................           64.4        62.2        60.8       57.2       62.1
                                                  -----       -----       -----      -----      -----
Gross profit ...........................           35.6        37.8        39.2       42.8       37.9
Selling, general and administrative                                                          
   expenses ............................           43.4        34.4        23.4       21.0       18.9
Settlement costs .......................             --          --          --         --        4.1
Amortization of goodwill and other                                                           
   intangibles .........................             --          --          --         --        1.0
                                                  -----       -----       -----      -----      -----
Income (loss) from operations ..........           (7.8)        3.4        15.8       21.8       13.9
Interest income (expense) and other, net           (0.4)       (1.0)        0.1        0.5       (0.9)
                                                  -----       -----       -----      -----      -----
Income (loss) before provision for                                                           
   (benefit from) income taxes .........           (8.2)        2.4        15.9       22.3       13.0
Provision for (benefit from) income
taxes ..................................           (0.4)       (1.4)        5.3        8.8        5.2
                                                  -----       -----       -----      -----      ----- 
Net income (loss) ......................           (7.8)%       3.8%       10.6%      13.5%       7.8%
                                                  =====       =====       =====      =====      ===== 
                                                  
</TABLE>
                                       17
<PAGE>
Fiscal Year Ended  September 30, 1997 Compared with Fiscal Year Ended  September
30, 1996

         Net sales increased 195% to $130.4 million for the year ended September
30, 1997 from $44.2 million for the year ended  September 30, 1996.  The Company
attributes the  improvement in sales during fiscal 1997 primarily to (i) revenue
from Sports Image and Motorsport Traditions,  which were acquired by the Company
during the first and second  quarters  of fiscal  1997,  respectively,  (ii) the
Company's  ability to capitalize  on the continued  strong growth in the base of
motorsports  enthusiasts  and  to  produce  and  sell  increased  quantities  of
souvenirs,  apparel,  and die-cast  collectible  goods; and (iii) an increase in
Collectors'  Club  membership.  The number of members  in the  Collectors'  Club
increased to approximately  100,000 members from approximately 72,000 members at
September 30, 1997 and September 30, 1996, respectively.

         Gross  profit  increased  to $49.4  million  in fiscal  1997 from $18.9
million in fiscal 1996, representing 37.9% and 42.8% of net sales, respectively.
The  decrease  in gross  profit  as a  percentage  of net  sales  resulted  from
increased sales of apparel and souvenirs,  which typically provide lower margins
than sales of the Company's collectible products.

         Selling, general and administrative expenses increased to $24.6 million
in fiscal 1997 from $9.3 million in fiscal 1996, representing 18.9% and 21.0% of
net sales, respectively.  The decrease in such expenses as a percentage of sales
resulted   primarily  from  cost  savings  achieved  with  the  integration  and
consolidation  of  operations  for the  acquired  entities  of Sports  Image and
Motorsport Traditions. The integration and consolidation included the relocation
of  Motorsport  Traditions  into Sport  Image's  facility,  the  integration  of
management information systems, and a reduction in excess labor.

         Settlement  costs of $5.4 million for the year ended September 30, 1997
resulted  from a one-time  charge for the  settlement  of a pending  lawsuit and
related  legal  charges.  This  settlement  represents  4.1% of net  sales.  See
"Business - Litigation."

         Amortization  of  goodwill  and  other  intangibles  increased  to $1.3
million  for the year ended  September  30,  1997 from $4,000 for the year ended
September  30,  1996.  The  increase  in  amortization  of  goodwill  and  other
intangibles  is  related  to  the  acquisitions  of  Sports  Image,   Motorsport
Traditions,  and  other  entities.  The  Company  recorded  goodwill  and  other
intangible   assets  of  $47.7  million  in  connection  with  the  fiscal  1997
acquisitions. The Company is amortizing the goodwill and other intangible assets
over a period of 15 to 25 years.

         The change in interest income  (expense) and other,  net, was primarily
attributable to an increase in interest  expense of  approximately  $2.0 million
related to debt incurred in connection with the acquisitions of Sports Image and
Motorsport Traditions.

Fiscal Year Ended  September 30, 1996 Compared with Fiscal Year Ended  September
30, 1995

         Net sales increased 69.2% to $44.2 million for the year ended September
30, 1996 from $26.1  million for the year ended  September  30, 1995.  The $18.1
million  increase  in net sales  resulted  primarily  from an  increase of $17.5
million in collectible  sales.  The increase in  collectible  sales is primarily
attributable to (i) the continued  expansion of the  collectible  market and the
Company's ability to produce and sell increased quantities of collectibles; (ii)
an increase in the number of members in the Collectors' Club (which increased to
approximately  72,000 members from approximately 40,000 members at September 30,
1996 and  September  30,  1995,  respectively);  and (iii)  sales from  recently
introduced product lines.

         Gross  profit  increased  to $18.9  million  in fiscal  1996 from $10.2
million in fiscal 1995, representing 42.8% and 39.2% of net sales, respectively.
The  increase in gross profit as a percentage  of net sales  resulted  primarily
from (i) the effect of higher sales volume on fixed cost  components  of cost of
sales,   primarily   depreciation  charges  related  to  the  Company's  tooling
equipment;  and  (ii)  increased  sales  through  the  Collectors'  Club,  which
typically carry higher margins.
                                       18
<PAGE>
         Selling, general, and administrative expenses increased to $9.3 million
in fiscal 1996 from $6.1 million in fiscal 1995, representing 21.0% and 23.4% of
net sales,  respectively.  The increase in such expenses resulted from increased
expenditures  for  sales  and  marketing,   particularly  increased  advertising
consistent with the Company's strategy to increase  Collectors' Club memberships
and distributor sales.

         Interest income  (expense) and other,  net,  increased to approximately
$216,000 in fiscal 1996 from  approximately  $24,000 in fiscal 1995. This change
resulted  primarily  from the  conversion  of the 10%  Convertible  Subordinated
Debentures (the  "Debentures")  into shares of the Company's Common Stock during
fiscal 1995.

         The  provision for income taxes in fiscal 1996 resulted in an effective
tax  rate  of  approximately  39.7%  compared  with  an  effective  tax  rate of
approximately  33.3% in fiscal  1995.  The  increase in the  effective  tax rate
occurred  primarily  as a  result  of  the  utilization  of net  operating  loss
carryforwards in fiscal 1995.

Pro Forma Results of Operations

         The following table sets forth the unaudited pro forma income statement
data of the  Company  for the years ended  September  30, 1996 and 1997,  giving
effect to the acquisitions of Sports Image,  Motorsport  Traditions,  RYP, Image
Works,  and  Simpson as if they had  occurred  on  October  1,  1995,  using the
purchase method of accounting for business combinations. The unaudited pro forma
income  statement data  presented  herein does not purport to represent what the
Company's  actual results of operations  would have been had those  acquisitions
occurred on that date or to project the Company's  results of operations for any
future period.

                                           (in thousands, except per share data)

                                            Year Ended              Year Ended
                                           September 30,           September 30,
                                               1996                    1997
                                           -------------           -------------
                                            (Unaudited)             (Unaudited)
Net sales..........................        $    137,930            $    158,977
Net income(1)......................               8,419                   9,338
Net income per common share(1).....        $       0.61            $       0.63
                                     
- ----------------------
(1)      Pro forma  amounts  for fiscal  1997  reflect  the  one-time  charge of
         approximately  $5.4  million  for legal  settlement  costs and  related
         expenses.

         The pro forma  results  shown  above do not  account  for  efficiencies
gained upon the  consolidation  of  operations,  including  the  elimination  of
duplicative functions and reduction of salaries expense and other related costs.
The  difference  in  earnings  per share on a pro forma basis for fiscal 1997 is
primarily  attributable  to lower gross margins as a result of the write-down of
inventory by Motorsport Traditions immediately prior to the date of acquisition.
The  Company  has  implemented  improvements  to the  management  and control of
inventories of the acquired  companies  intended to reduce the need for seasonal
adjustments  to inventory.  The pro forma  results of  operations  for the years
ended September 30, 1996 and 1997 reflect the amortization of goodwill and other
intangibles  arising from the fiscal 1997  acquisitions  and include  additional
interest  expense  associated  with the financing of the  acquisitions of Sports
Image and Motorsport Traditions.

Quarterly Results of Operations

         The following table sets forth certain  unaudited  quarterly results of
operations  for each of the eight  quarters in the period  ended  September  30,
1997. All quarterly information was obtained from unaudited financial statements
not  otherwise  contained  or  incorporated  by  reference  herein.  The Company
believes that all  necessary  adjustments  have been made to present  fairly the
quarterly information when read in conjunction with the Consolidated Financial
                                       19
<PAGE>
Statements and Notes thereto incorporated by reference into this Prospectus. The
operating results for any quarter are not necessarily  indicative of the results
for any future period.

<TABLE>
<CAPTION>
                                                     (in thousands, except per share amounts)
                                                                    Fiscal 1996
                                            -----------------------------------------------------------
                                            1st Quarter     2nd Quarter     3rd Quarter     4th Quarter
                                            -----------     -----------     -----------     -----------
<S>                                           <C>             <C>             <C>             <C>    
Net sales ...........................         $ 8,006         $ 9,766         $12,283         $14,161
Gross profit ........................           3,241           3,947           5,424           6,308
Income from operations ..............           1,370           1,852           2,938           3,494
Net income ..........................         $   878         $ 1,140         $ 1,777         $ 2,158
Net income per common share, assuming                                                     
   dilution .........................         $  0.07         $  0.09         $  0.14         $  0.16
Weighted average number of common                                                         
   shares, assuming dilution ........          12,840          12,913          13,147          13,118
                                                                                        
                                                                    Fiscal 1997
                                            -----------------------------------------------------------
                                            1st Quarter     2nd Quarter     3rd Quarter     4th Quarter
                                            -----------     -----------     -----------     -----------
Net sales ...........................         $15,175         $28,302         $39,632         $47,270
Gross profit ........................           6,395          10,781          14,684          17,525
Income from operations ..............           2,843           4,583           2,349           8,361
Net income ..........................         $ 1,568         $ 2,437         $ 1,098         $ 5,043
Net income per common share, assuming
   dilution .........................         $  0.12         $  0.17         $  0.08         $  0.31
Weighted average number of common
   shares, assuming dilution ........          13,455          14,129          14,430          16,450
</TABLE>

         The Company's revenue and operating results may be subject to quarterly
and other  fluctuations as a result of a variety of factors.  As a result of the
fiscal  1997   acquisitions,   the  Company  believes  that   quarter-to-quarter
comparisons of its past financial  results may not necessarily be meaningful and
should not be relied upon as an indication of future performance.

Seasonality

         Because the auto racing  season is  concentrated  between the months of
February and November,  the second and third calendar quarters of each year (the
Company's  third and fourth  fiscal  quarters)  generally are  characterized  by
higher  sales of  motorsports  products.  The Company  believes,  however,  that
holiday sales of its products are  increasing,  which has the effect of reducing
seasonal fluctuations in its sales.

Liquidity and Capital Resources

         The Company's  working capital  position  increased to $57.0 million at
September  30, 1997 from $18.1  million at September  30, 1996.  The increase of
$38.9 million is primarily  attributable  to the Company's 1997 public  offering
described  below,  the working capital  acquired from the Company's  fiscal 1997
acquisitions   (primarily   the   purchases  of  Sports  Image  and   Motorsport
Traditions), and results from operations.

         Capital  expenditures  for the year ended  September  30, 1997  totaled
approximately  $11.1 million,  of which  approximately $7.0 million was utilized
for the Company's continued investment in tooling.
                                       20
<PAGE>
         On January 16, 1997, the Company sold an aggregate of 187,500 shares of
Common Stock to Hasbro at a price of $14.50 per share,  with net proceeds to the
Company of approximately $2.6 million. The Company has agreed that, in the event
that Hasbro  sells such shares at a price lower than $14.50 per share during the
one-year period ending on April 16, 1998, the Company will reimburse  Hasbro for
the  amount  of  such  loss,   plus   interest.   See   "Principal  and  Selling
Shareholders."

         On June 24, 1997, the Company sold 1,770,000  shares of Common Stock in
connection with an underwritten public offering.  The Company sold an additional
315,000  shares of its common stock on July 17, 1997 pursuant to the exercise of
the underwriters'  over-allotment  option.  The net proceeds to the Company from
this  offering were  approximately  $49.8  million,  after  deducting  estimated
offering expenses and underwriting discounts and commissions.

         During the year ended  September 30, 1997,  the Company  issued 296,092
shares of Common  Stock upon the exercise of stock  options,  resulting in total
proceeds to the Company of approximately $1.7 million.

         In November 1996, the Company purchased substantially all of the assets
and  assumed  certain  liabilities  of  Sports  Image.  The  purchase  price was
approximately  $30.0 million,  consisting of a $24.0 million promissory note due
January 2, 1997 and 403,361 shares of the Company's  Common Stock. On January 2,
1997, the Company repaid the promissory note with the proceeds from the issuance
of senior  notes and a  portion  of the  borrowings  under the  credit  facility
described  below.  The terms of this  acquisition were determined by arms-length
negotiations between  representatives of Sports Image and representatives of the
Company. In fiscal 1996, the Company derived  approximately 16% of its net sales
from Sports Image, a distributor of the Company's die-cast collectible products.

         In January 1997, the Company acquired  substantially  all of the assets
and assumed certain liabilities of Motorsport Traditions Limited Partnership and
acquired all of the capital stock of Creative  Marketing & Promotions,  Inc. for
approximately $13.0 million, consisting of cash in the amount of $5.4 million, a
promissory  note in the principal  amount of $1.6  million,  and an aggregate of
342,857 shares of the Company's Common Stock. The terms of the acquisitions were
determined by arms-length  negotiations  between  representatives of the sellers
and representatives of the Company.

         On January 2, 1997,  the Company  entered into a $16.0  million  credit
facility  (the  "Credit  Facility"),  with First  Union  National  Bank of North
Carolina.  The Credit  Facility,  as amended  in April 1997 and  February  1998,
consists  of a revolving  line of credit (the "Line of Credit")  for up to $10.0
million  through  March 31, 1998 and a $10.0 million  letter of  credit/bankers'
acceptances  facility (the "Letter of Credit/BA  Facility").  The Line of Credit
bears  interest,  at the  Company's  option,  at a rate  equal to either (i) the
greater  of (a) the  bank's  publicly  announced  prime  rate or (b) a  weighted
average  Federal  Funds  rate plus 0.5%,  or (ii)  LIBOR plus 1.9%.  The Line of
Credit is guaranteed by the Company's  subsidiaries.  The Company  utilized $4.0
million  of the  Line of  Credit  to  provide  part of the cash  portion  of the
purchase price for Motorsport  Traditions and an additional  $4.0 million of the
Line of Credit to repay a portion of the $24.0 million promissory note issued in
connection with the acquisition of Sports Image.  The Company utilized a portion
of the proceeds of the June 1997 public  offering  described  above to repay its
outstanding   indebtedness  under  the  Line  of  Credit.  The  Company  had  no
outstanding  borrowings  under the Line of Credit as of September 30, 1997.  The
Letter of Credit/BA Facility is available for issuances of letters of credit and
eligible  bankers'  acceptances  in an aggregate  amount up to $10.0  million to
enable the Company to finance  purchases of products from its overseas  vendors.
The Company had outstanding  purchase  commitments of approximately $3.5 million
under the Letter of  Credit/BA  Facility as of September  30,  1997.  The Credit
Facility will mature on March 31, 1998.  The Credit  Facility  contains  certain
provisions that, among other things,  require the Company to comply with certain
financial ratios and net worth requirements and limit the ability of the Company
and its subsidiaries to incur  additional  indebtedness,  to sell assets,  or to
engage in certain mergers or consolidations.

         On January 2, 1997,  the Company  issued an aggregate of $20.0  million
principal  amount of senior  notes to three  insurance  companies  (the  "Senior
Notes").  The Senior Notes bear interest at the rate of 8.05% per annum, provide
for semi-annual payments of accrued interest, and mature on January 2, 1999. The
Company may not
                                       21
<PAGE>
prepay the Senior Notes prior to  maturity,  but must offer to redeem the Senior
Notes in the event of a "Change of  Control" of the  Company,  as defined in the
Senior Notes.  The Senior Notes contain  certain  provisions  that,  among other
things,  require  the Company to comply with  certain  financial  ratios and net
worth  requirements and limit the ability of the Company and its subsidiaries to
incur  additional  indebtedness,  to sell assets or engage in certain mergers or
consolidations.  The Senior Notes are guaranteed by the Company's  subsidiaries.
The Company  utilized the proceeds  from the Senior Notes to repay the remainder
of the  promissory  note issued in  connection  with the  acquisition  of Sports
Image.

         On July 22, 1997, the Company acquired  substantially all of the assets
and assumed certain  liabilities of Image Works. The  consideration  paid by the
Company for the  purchased  assets  consisted of (i) $4.25  million in cash plus
(ii) a three-year  promissory note that provides for a minimum  principal amount
of $750,000,  with additional  contingent payments of up to an aggregate of $1.4
million  based  upon  the  attainment  of  certain  revenue  objectives  through
September 30, 2000.  Image Works  designs and  manufactures  screen  printed and
embroidered  motorsports  apparel items for distribution  through mass retailers
and corporate  accounts.  Image Works generated  approximately  $20.0 million in
revenue during calendar 1996. The terms of this  acquisition  were determined by
arms-length   negotiations   between   representatives   of  Image   Works   and
representatives of the Company.

         On July 31, 1997, the Company  acquired all of the  outstanding  common
stock of RYP for cash of $5.7 million.  RYP sells licensed  motorsports products
through  mobile  trackside  stores and generated  approximately  $5.0 million in
revenue  during  calendar 1996. In connection  with the  acquisition of RYP, the
Company entered into a 15-year license agreement with Robert Yates Racing,  Inc.
See "Business -- Licenses."  The terms of this  acquisition  were  determined by
arms-length  negotiations between  representatives of RYP and representatives of
the Company.

         On August 8, 1997,  the  Company  acquired  certain  assets and assumed
certain liabilities related to the licensed mini-helmet  collectible business of
Simpson.  The  consideration  paid  by the  Company  for  the  purchased  assets
consisted of approximately $653,000 in cash, with additional contingent payments
of up to an  aggregate  of $1.5  million  based upon the  attainment  of certain
revenue objectives. In connection with the purchase of the assets and assumption
of  liabilities  of Simpson,  the Company also  entered  into a 25-year  license
agreement with respect to certain  rights used in connection  with the purchased
assets.  Pursuant to the license  agreement,  the Company  paid the  licensor an
initial  license  fee  consisting  of cash plus 19,324  shares of the  Company's
Common Stock.  The terms of this  acquisition  were  determined  by  arms-length
negotiations  between  representatives of the seller and  representatives of the
Company.

         The  Company  is a  defendant  in various  lawsuits.  See  "Business  -
Litigation." The Company has made no provision in its financial  statements with
respect to these matters.  The imposition of damages in one or more of the cases
against  the  Company  could have a  material  adverse  effect on the  Company's
results of operation and financial position.

         The  Company  believes  that its  current  cash  resources,  the Credit
Facility,  and expected cash flow from operations will be sufficient to fund the
Company's  capital  needs  during  the next 12  months at its  current  level of
operations,  apart from capital needs  resulting from  additional  acquisitions.
However,  the Company may be required to obtain  additional  capital to fund its
planned  growth during the next 12 months and beyond.  Potential  sources of any
such capital may include the proceeds from the exercise of outstanding  options,
bank financing,  strategic alliances,  and additional offerings of the Company's
equity or debt  securities.  There can be no assurance that such capital will be
available from these or other  potential  sources,  and the lack of such capital
could have a material adverse effect on the Company's business.
                                       22
<PAGE>
                                    BUSINESS

         The  Company  is  the  leader  in  the  design  and  sale  of  licensed
motorsports  collectible  and  consumer  products  in  the  United  States.  The
Company's  products  include  die-cast scaled replicas of motorsports  vehicles,
apparel  (including  t-shirts,  hats, and jackets),  and souvenirs.  The Company
markets its  products  pursuant to license  arrangements  with  popular race car
drivers  (including  exclusive license  arrangements with seven-time Winston Cup
champion Dale  Earnhardt,  1995 and 1997 Winston Cup champion  Jeff Gordon,  and
seven-time  NHRA Funny Car  champion  John  Force),  car owners,  car  sponsors,
automobile manufacturers, and NASCAR. The Company's motorsports collectibles and
most of the Company's  apparel and souvenirs are  manufactured by third parties,
generally  utilizing the Company's designs,  tools, and dies. The Company screen
prints and  embroiders  a portion of the  licensed  motorsports  apparel that it
sells.

         The Company  markets  its  products to  approximately  5,000  specialty
retailers  either  directly or through its  wholesale  distributor  network;  to
motorsports  enthusiasts  directly through its Collectors' Club, which currently
has approximately 107,000 members; and through mobile trackside souvenir stores,
promotional  programs for corporate  sponsors,  and fan clubs. In December 1996,
the Company entered into a license agreement with Hasbro, a multi-billion dollar
toy and game  manufacturer,  covering the exclusive sale by Hasbro of a new line
of motorsports-related products in the mass-merchandise market.

Industry Overview

         Motorsports  racing in the United States  consists of several  distinct
segments,  each with its own organizing bodies and events.  The largest segment,
in terms of  attendance  and  media  exposure,  is stock  car  racing,  which is
dominated by NASCAR. The other principal segments are drag racing, with NHRA the
most  important  organizing  body,  and Indy car racing,  controlled by the Indy
Racing League and Championship Auto Racing Teams.

         According  to USA  Today,  motorsports  racing is the  fastest  growing
spectator sport in the United States. Approximately 15.4 million people attended
motorsports'  premier  events in 1996,  almost three times the 1981  attendance.
Approximately  5.6 million fans attended the 31 races in the NASCAR  Winston Cup
series in 1996, representing attendance of approximately 180,000 per event, more
than  double the 75,643  attendance  per  Winston  Cup event in 1985.  Published
reports  estimate that  attendance at NASCAR Winston Cup events in 1997 exceeded
6.0 million fans. NHRA attendance also has grown  significantly in recent years,
reaching total attendance of almost 1.9 million in 1996. Motorsports events also
have achieved  significant  success on  television,  with coverage of NASCAR and
NHRA races  provided by broadcast and cable  television  networks,  such as ABC,
CBS,  ESPN,  TBS,  and TNN, in addition to  regional  sports  networks.  Several
leading cable  companies have joined forces  recently to launch  Speedvision,  a
motorsports  cable  network.  USA Today reports that TV ratings are growing even
faster than  attendance,  with more than 100 million people tuning into NASCAR's
televised events in 1996. The Company  believes that the recent  construction of
new  superspeedways  in Los Angeles,  California,  Ft. Worth,  Texas, Las Vegas,
Nevada,  and  other  major  cities  will  stimulate   continued  growth  in  the
motorsports  industry through increased  exposure to new racing  enthusiasts and
markets.

         The growing  popularity of motorsports has been recognized by corporate
America.  According to NASCAR, more than 70 of the Fortune 500 companies utilize
motorsports   sponsorship  or  other  activities  as  part  of  their  marketing
strategies.

Growth Strategy

         The Company  pursues a strategy  designed to  continue  its  leadership
position in the motorsports  collectible and consumer  products  industry and to
provide  top  race  car  drivers  and  other  licensors  with a broad  range  of
revenue-producing  opportunities  throughout their careers.  Key aspects of this
strategy  include (i) continuing to enhance its existing  products and introduce
new products that appeal to racing enthusiasts, (ii) expanding and strengthening
its licensing arrangements, (iii) pursuing strategic acquisitions and alliances,
(iv)  expanding  existing  and  identifying  new  distribution  channels and (v)
developing promotional programs for corporate sponsors.
                                       23
<PAGE>
Enhancing Existing and Introducing New Products

         The Company  continually  seeks to enhance its existing products and to
introduce  new  products  that  appeal  to auto  racing  enthusiasts,  including
products for sale exclusively  through its Collectors' Club. During the last two
years,  the Company has expanded its lines of die-cast  collectibles  to include
NHRA drag racing and NASCAR's  "Craftsman  Truck" racing  series.  During fiscal
1997,  the Company  developed and introduced the higher priced "Elite" series of
die-cast  collectibles,  which  feature  detailed  equipment  such as spark plug
wires,  braided hoses, and realistic  suspension systems. The Revell Acquisition
provides the Company with additional lines of high-quality  die-cast motorsports
collectibles  that the Company  intends to market under various  well-recognized
"Revell"  trademarks  at price  points  that  are  different  from  those of the
Company's  existing  die-cast  product lines.  The Company also has expanded its
consumer product offerings to include licensed  motorsports  apparel,  souvenir,
and other  consumer  products.  In addition,  the Company has entered the retail
mass-merchandise  market through a license  agreement  with Hasbro,  under which
Hasbro will  manufacture and market,  with the Company's  assistance,  a line of
motorsports products that will not compete with the Company's core products.

         The Company believes that its ongoing investment in tooling enables the
Company to produce  die-cast  products  of higher  quality and detail than those
produced by its competitors. The Company has invested more than $15.2 million in
its proprietary tooling,  which contributes  significantly to the quality of the
Company's  products  and is critical to  imparting  the high level of detail and
quality that collectors demand. The Company intends to continue investing in its
proprietary tooling in order to upgrade and expand existing product lines and to
add new products.  The Company strives to enhance the demand for and to increase
the value of its collectible products by offering limited numbers of each item.

Expanding and Strengthening Licensing Arrangements

         The Company focuses on expanding and  strengthening  its  relationships
with existing  licensors as well as entering into  licensing  arrangements  with
additional  motorsports  personalities in order to further solidify its position
as the leader in the  motorsports  marketplace.  The Company  believes  that its
licensing arrangements with top race car drivers (including Dale Earnhardt, Jeff
Gordon, Rusty Wallace, and John Force), car owners, manufacturers, and corporate
sponsors  provide the Company with a competitive  advantage.  In connection with
the Revell  Acquisition,  the Company entered into a 10-year  license  agreement
under  which it has the  right to market  certain  die-cast  products  under the
well-recognized  "Revell"  trademark.  These licensing  arrangements  enable the
Company  to  manufacture  and  distribute  distinctive  collectibles  and  other
products to the growing market of motorsports enthusiasts.

Pursuing Strategic Acquisitions or Alliances

         The  Company  seeks to  acquire  existing  businesses  and  enter  into
strategic  alliances  that it believes  will enable the Company to introduce new
products  or expand its  product  lines,  to  leverage  or expand its  licensing
arrangements,  or to improve its distribution channels. In evaluating a proposed
acquisition candidate, the Company considers a number of factors,  including the
quality of its management,  its historical operating results and future earnings
potential,  the size and  anticipated  growth of the  market  it serves  and its
relative  position in that  market,  and  competitive  factors.  Following  each
acquisition,  the Company takes steps to enhance the operating  efficiencies  of
the acquired  business.  During fiscal 1997, the Company  acquired Sports Image,
Motorsport Traditions, RYP, Image Works, and Simpson. In addition, during fiscal
1997, the Company  entered into strategic  alliances  with Hasbro,  NASCAR,  and
several of the most popular  Winston Cup racing  teams.  Subsequent to September
30,  1997,  the  Company  (i)  acquired  the assets  related to the  motorsports
die-cast  collectible  product  lines of Revell  and  entered  into a  strategic
alliance with Revell  involving  extensive  product  licensing and  distribution
arrangements;  (ii) entered into an exclusive license  arrangement with RCR that
gives the Company  rights  with  respect to several of the most  popular  racing
teams; and (iii) completed the Rusty Wallace Acquisition.
                                       24
<PAGE>
Expanding Existing and Identifying New Distribution Channels

         The  Company  plans to  continue  to expand its  existing  distribution
channels  and to identify  new  distribution  channels.  Prior to the  Company's
fiscal 1997  acquisitions,  the Company  distributed  its products  primarily to
approximately  5,000  specialty  retailers  through its  wholesale  distribution
network and directly to motorsports  enthusiasts  through its Collectors'  Club.
The Company  intends to continue  to develop  new  programs  designed to enhance
sales through the Collectors' Club and its wholesale  distribution  network. The
fiscal  1997  acquisitions  of Sports  Image and  Motorsport  Traditions,  which
distributed products directly to many of those 5,000 specialty  retailers,  also
added  complementary  distribution  channels,  such as mobile trackside souvenir
stores  and  fan  clubs,  and  provide  the  Company  with  the  opportunity  to
cross-market  its die-cast,  apparel,  and souvenir  products through all of its
distribution channels. As a result of the Revell Acquisition,  the Company plans
to work with sales  representatives  for Revell's product lines of plastic model
kits to market  certain of the Company's  die-cast  collectibles  to hobby shops
where Revell's  model kits  currently are sold.  The  acquisition of Image Works
provided the Company with immediate  access to mass  merchandising  channels for
its licensed motorsports apparel and other products through large retailers such
as Wal-Mart and K-mart, as well as Image Works' catalog  merchandising  programs
targeted at corporate motorsports  sponsors. In addition,  the license agreement
with Hasbro has provided the Company with a source of licensing revenue from the
mass-merchandise    market   without   committing   substantial   resources   to
manufacturing  and marketing  activities.  The Company  believes that  targeting
products  to  specific  market  niches  identified  by its  database  management
systems,  distributing its products  through the distribution  channels of major
corporate sponsors of motorsports,  and developing on-line ordering capabilities
on its Internet website may represent important new distribution channels in the
future.

Developing Corporate Promotional Programs

         The Company provides  complete  marketing  services to create corporate
promotional   programs  for  large  corporate  sponsors.   Promotional  programs
typically  involve  special  productions  of  the  Company's  licensed  die-cast
replicas,  apparel,  souvenirs, or other consumer products as a low-cost or free
award to increase brand awareness and name recognition of the corporate sponsor.
For example,  in fiscal 1997 the Company  completed a  promotional  program that
appeared on boxes of  Wheaties(R)  cereal and offered two  special-edition  Dale
Earnhardt  Wheaties(R) die-cast replicas, a t-shirt, and a hat. The Company also
recently completed promotional programs for "NAPA" auto parts and "Jurassic Park
- - The  Ride."  The  Company  plans to pursue  future  promotional  programs  and
currently is in discussions to develop programs with major corporate sponsors.

Products and Services

Die-Cast Scaled Replica Vehicles

         The Company designs and markets scaled replicas of  motorsports-related
vehicles  that are  constructed  using  die-cast  bodies and  chassis  with free
wheeling  deluxe  wheels and tires.  The  Company  markets its  die-cast  racing
collectibles  pursuant  to  approximately  300  active  licenses  with  race car
drivers,  owners,  and sponsors as well as under license agreements with NASCAR,
Ford Motor Company,  and several  divisions of General Motors Corp. The die-cast
collectibles  offered  by the  Company  relate to stock car,  NHRA drag  racing,
"Super Truck" racing, USAC racing, and "World of Outlaws" sprint car racing. The
Company's  die-cast  collectibles  consist of (i) 1:64th,  1:43rd,  1:24th,  and
1:18th scale replicas of actual racing vehicles,  which are approximately  three
inches, five inches,  eight inches, and eleven inches long,  respectively;  (ii)
1:96th and 1:64th scale racing  vehicle  transporters;  (iii) a 1:16th scale pit
wagon; and (iv) 1:24th scale dually trucks with trailers. The Company's die-cast
replicas typically range in price at retail from  approximately  $9.00 to $75.00
per item,  depending  on size,  type of vehicle,  and level of detail.  A 1:24th
scale  replica of an actual racing  vehicle  typically  retails for $35.00.  The
Company  offers  its  die-cast  collectibles  primarily  through  its  wholesale
distributor  network to  specialty  retailers,  through  its  Collectors'  Club,
through mobile trackside stores, and through corporate promotional programs. See
"Business - Sales and Distribution."
                                       25
<PAGE>
         Historically,   the  Company  has  designed   and   marketed   die-cast
collectibles  featuring drivers and vehicles from the NASCAR Winston Cup series.
During fiscal 1995,  the Company began the  development  of several new lines of
die-cast  collectibles   featuring  replicas  of  vehicles  from  other  popular
motorsports.  The Company  successfully  introduced its line of Winston NHRA Top
Fuel Dragsters and a line of die-cast  collectible replicas from the popular new
NASCAR  "Craftsman  Truck" series in fiscal 1995 and  introduced its line of Top
Fuel Funny Car replicas in fiscal 1996.  In addition,  during the second half of
fiscal 1997 the Company  introduced the "Elite"  series of die-cast  replicas of
NASCAR racing  vehicles,  which feature highly detailed  equipment such as spark
plug wires,  braided hoses, and realistic  suspension systems. The Company sells
the Elite series of collectibles  exclusively  through the Collectors'  Club for
approximately $75.00 per replica.

         The Company  enhances the collectible  value and appeal of its products
through  various  measures.   These  measures  include  (i)  designing  die-cast
collectibles  that  include  features  that  are not  offered  by the  Company's
competitors;  (ii)  limiting  the  quantities  of each item that it produces and
sells;   (iii)  specifying  on  the  packaging   material  of  certain  die-cast
collectibles the quantity of that limited-edition  item actually produced;  (iv)
offering certain items only through its Collectors'  Club; and (v) designing and
developing  new  packaging  concepts to improve the display of each  collectible
item.

Motorsports Consumer Products

         The Company markets various licensed  motorsports  apparel,  souvenirs,
and other consumer products,  including t-shirts,  jackets,  hats, license plate
brackets,  mugs, pins, and key chains. Each of the motorsports consumer products
generally  features  the name,  likeness,  and car number of a popular  race car
driver.  The Company intends to acquire licenses with additional  drivers and to
develop new motorsports consumer products,  including items bearing the "NASCAR"
name and logo in connection  with the Company's  license  agreement with NASCAR.
The Company's  licensed  motorsports  apparel items utilize  unique and creative
designs that are printed or applied to high-quality  shirts,  hats, jackets, and
other products.  The Company designs and sells its motorsports  apparel products
in sizes  ranging  from infant to youth to men's and women's  adult  sizes.  The
Company  designs its  motorsports  consumer  products  primarily for high-volume
distribution  through retail outlets,  mobile trackside stores,  and promotional
programs  with  corporate  sponsors  of racing  teams  and  racing  events.  See
"Business - Sales and Distribution."

Mass-Merchandise License

         The Company  licenses  Hasbro to produce a line of  motorsports-related
products specifically designed for the mass-merchandise  market. See "Business -
Licenses."  Under this  license,  Hasbro  currently  markets a line of  die-cast
replicas  of racing  vehicles,  which was jointly  developed  by the Company and
Hasbro,  under the  "Winner's  Circle"  brand  name.  The  mass-market  die-cast
products  manufactured  and marketed by Hasbro are completely  distinct from the
Company's  current  products  and do not  compete  directly  with the  Company's
limited-edition  motorsports die-cast collectible products. Under the agreement,
Hasbro also will market other licensed  motorsports  products,  including radio-
controlled cars, slot car sets, games (such as electronic and CD-ROM interactive
games),  plush  toys,  figurines,  play sets,  walkie  talkies,  and other items
similar to products that Hasbro currently  markets under the "Kenner,"  "Tonka,"
and "Milton Bradley" brand names.

         The Company believes that the license  agreement with Hasbro allows the
Company to capitalize  on  opportunities  in the  mass-merchandise  market.  The
agreement  will  enable the  Company to remain  focused on its core  business of
designing and marketing motorsports collectibles, apparel, and souvenir products
while  enabling the Company to benefit  from  Hasbro's  retail  mass-merchandise
marketing  expertise  and  resources.  The  agreement  also  provides a means of
expanding  the  Company's  product  offerings  without  committing   substantial
resources to  manufacturing  and  marketing  activities  or subjecting it to the
risks inherent in the mass-merchandise market.
                                       26
<PAGE>
Corporate Promotional Programs

         The  Company  provides  comprehensive  marketing  services  designed to
create  corporate   promotional  programs  for  large  corporate  sponsors  that
advertise in motorsports.  Many  corporations  sponsor racing vehicles or events
and advertise at motorsports events and in motorsports-related media in order to
increase awareness of their brands among consumers and to encourage consumers to
purchase their products. The Company provides design services,  graphic artists,
and the  capacity  to  deliver a wide  array of  promotional  products,  such as
die-cast replicas, t-shirts, and hats. The corporate sponsors use these products
either as free or low-cost  awards with the purchase of their own products or in
sweepstakes or other promotions.  The Company also provides  in-house  marketing
and distribution support for its promotional programs,  including in-bound order
processing, order fulfillment,  sweepstakes processing, and redemption programs.
Die-cast  replica  vehicles sold as  promotional  items are not sold through the
Company's wholesale distribution network or through its Collectors' Club.

Action Sports Management

         The  Company  represents  a number of top race car  drivers  in a broad
range of licensing and other revenue-producing opportunities,  including product
licenses,   corporate   sponsorships,   endorsement   contracts,   and  speaking
engagements.  The  Company  provides  a number of  services  designed  to enable
drivers to maximize revenue  opportunities  throughout their careers.  Since the
commencement of its sports  management  business in fiscal 1996, the Company has
entered into exclusive agreements to represent seven-time Winston NHRA Funny Car
champion John Force and other  popular drag racing  drivers,  including  Darrell
Alderman,  Mike Dunn,  Scott  Geoffrion,  and Darrell Gwynn.  As a result of the
Company's  ability to  represent  drivers  effectively  in  obtaining  favorable
licensing  arrangements  and other revenue  opportunities,  the Company believes
that it is well-positioned to attract and retain top race car drivers.

Sales and Distribution

         The Company markets its die-cast  collectibles to  approximately  5,000
specialty  retailers  through its  wholesale  distributor  network,  through its
Collectors'  Club,  through  mobile  trackside  stores,  and  through  corporate
promotional  programs.  The Company  markets its motorsports  consumer  products
primarily through direct trackside sales to race fans; through an in-house sales
force and independent representatives to approximately 5,000 specialty retailers
and to major discount and department stores,  retail automotive product outlets,
and  convenience  stores;  and  through  promotional   programs  with  corporate
sponsors.

Wholesale Distribution

         The Company  markets its  die-cast  collectibles  on a wholesale  basis
through  approximately  40  distributors  operating  in the United  States.  The
distributors   solicit   orders  for  the  Company's   die-cast   products  from
approximately  5,000  specialty  retailers  throughout  the United  States.  The
retailers  include stores  specializing in motorsports  collectibles and apparel
and stores  specializing in other sports  collectible  items. As a result of the
Revell  Acquisition,  the Company plans to work with sales  representatives  for
Revell's  product lines of plastic model kits to market certain of the Company's
die-cast  collectibles  to hobby shops where  Revell's  model kits currently are
sold.  Employees  of the Company  attend trade shows in an effort to attract new
distributors and retailers to its network.  The Company  advertises its die-cast
collectibles   in  newspapers  and  magazines   covering   motorsports  and  the
collectibles  markets.  These advertisements  encourage consumers to contact the
nearest retailers to purchase the Company's die-cast  collectibles.  The Company
also takes measures to increase consumer awareness of its products through radio
and television  advertising,  including  promotion of its  collectibles on "home
shopping" television programs and advertising during popular television programs
of interest to motorsports enthusiasts.

         The Company  utilizes  its  distributor  network as well as an in-house
sales force and independent  representatives to market its motorsports  apparel,
souvenirs,  and  other  consumer  products  on a  wholesale  basis  to the  same
specialty retailers that sell its die-cast collectibles.  The Company's in-house
sales force and independent
                                       27
<PAGE>
representatives also market certain motorsports consumer products on a wholesale
basis to major  discount and department  stores such as Wal-Mart and K-Mart,  to
automotive retail stores, and to convenience stores.

Collectors' Club

         The Company  markets certain of its die-cast  collectibles  exclusively
through its Collectors'  Club.  Members of the Company's  Collectors' Club pay a
lifetime  membership fee that entitles them to receive  membership  premiums,  a
quarterly magazine, catalogs, and other special sales materials highlighting the
Company's  collectibles  and other products.  Membership in the Collectors' Club
increased from  approximately  22,000 members in September 1994 to approximately
112,000  members  as of January  30,  1998.  The  Company  strives  to  increase
collector  interest  in its  products  and to  enhance  its  products'  value as
collectibles by (i) offering certain items  exclusively  through its Collectors'
Club;  (ii) producing a limited number of each  collectible;  and (iii) limiting
the number of a particular  item that each member may  purchase.  Following  the
acquisitions  of Sports  Image and  Motorsport  Traditions,  the  Company  began
developing  a line of  licensed  motorsports  apparel  and  souvenirs  to  offer
exclusively through its Collectors' Club. The Company advertises its Collectors'
Club in publications that focus on motorsports or the collectibles  industry and
through limited radio and television  advertisements.  During 1996 and 1997, the
Company   increased  its  advertising  on  cable  television   during  televised
motorsports  events and related  programming in order to enhance its exposure to
motorsports enthusiasts.

         The Company employs customer service  representatives  and an automated
call  distribution  telephone  system  to  take  membership  applications,  take
customer orders, and handle customer inquiries. The Company utilizes an advanced
telephone   and  computer   system  that   combines   telemarketing   functions,
computerized order processing,  and automated warehouse operations to answer and
process   telephone   orders  to  its  Collectors'  Club  more  effectively  and
efficiently  and to accommodate  the  significant  growth in club  membership in
recent years. The system also enables the Company to track the  effectiveness of
each  advertisement  and  to  target  its  marketing  and  advertising  programs
accurately for enhanced impact.

Trackside Sales

         Average  attendance  at  NASCAR  Winston  Cup  racing  events  grew  to
approximately  180,000 fans per race during 1996.  Following  the Rusty  Wallace
Acquisition,  the Company owns and operates 25 fully equipped  mobile  trackside
stores to capitalize on this large base of potential  customers.  Some or all of
the Company's mobile trackside stores travel to each NASCAR Winston Cup race (34
events  in  1997)  as well as to  other  selected  racing  events.  Each  mobile
trackside  store is  decorated  with the logos and color  scheme of a particular
racing team and driver and sells a complete  assortment of licensed  motorsports
apparel, souvenirs, and die-cast collectibles dedicated to that team and driver.
These  mobile  stores  represent  the only  trackside  opportunities  for racing
enthusiasts to purchase  motorsports products using the name and likeness of the
driver and racing team  featured in each store.  In  connection  with the Revell
Acquisition,  the  Company  acquired  the  exclusive  rights to market  "Revell"
plastic  model kits at  trackside  stores at all NASCAR,  NHRA,  and other major
motorsports events throughout the United States.

Corporate Promotional Programs

         The Company creates  promotional  programs for large corporate sponsors
of  motorsports.  The Company  plans to pursue future  promotional  programs and
currently is in discussions  with major race car drivers and corporate  sponsors
in its effort to develop such programs.  See "Business - Products and Services -
Corporate Promotional Programs."
                                       28
<PAGE>
Design and Production

Die-cast Scaled Replica Vehicles

         The Company  designs each  die-cast  collectible  that it markets.  The
Company's  design  artists take numerous  photographs of the actual racing cars,
trucks,  and other  vehicles to be produced as die-cast  replicas.  Working from
these photographs,  the Company's artists and engineers use computer software to
create  detailed  scale  renderings  of  the  vehicles.  After  approval  of the
rendering by the vehicle  owner,  driver,  or racing team  sponsor,  the Company
supplies  computerized  renderings  to one of its  manufacturers  in China.  The
manufacturer  produces a sample or model,  which the Company  then  inspects for
quality and detail. After final approval, the manufacturer produces the die-cast
replicas,  packages them, and ships the finished  products to the Company or, in
certain instances, directly to the Company's customers.

         The Company's die-cast collectibles (other than products sold under the
"Revell"  trademark)  are  manufactured  under  an  exclusive  agreement  with a
third-party  manufacturer in China. The term of the agreement  currently extends
through December 31, 1998 and automatically renews for successive one-year terms
unless terminated by either party by giving written notice to the other party at
least 90 days prior to the end of the  then-current  term.  The  Company  owns a
significant  portion of the tooling that the  third-party  manufacturer  uses to
produce  die-cast  collectibles for the Company and has partial control over the
production of its die-cast collectibles under the manufacturing  agreement.  The
Company invested  approximately $2.6 million and $7.0 million in tooling for its
proprietary  line of  die-cast  collectibles  in fiscal  1996 and  fiscal  1997,
respectively.  The  Company  believes  the  breadth  and  quality of the tooling
program  provides the Company with a  competitive  advantage in the  motorsports
collectible  market.  The  Company  intends to make  additional  investments  in
tooling in order to support the growth of its business. The Company also devotes
a  significant  amount of time and  effort  to the  production  of its  die-cast
collectibles  to ensure that the resulting  products  display a level of quality
and detail that is superior to competing  products,  including opening hoods and
trunks,  detailed  engines,  working  suspensions,  and pad printing  instead of
stickers or decals.  The Company  believes  that its  overseas  manufacturer  of
die-cast  collectibles is dedicated to high quality and  productivity as well as
support for new product development.  An affiliate of the Company's  China-based
die-cast  manufacturer  currently  owns 450,000  shares of the Company's  Common
Stock. See "Principal and Selling  Shareholders." The Company believes that this
ownership  interest further aligns the interests of the manufacturer  with those
of the Company.

         In connection  with the Revell  Acquisition,  the Company  acquired the
tooling  and  dies  utilized  to  manufacture  the  Revell-trademarked  lines of
die-cast  products.  These tools and dies are located at the  facilities  of two
additional  third-party  manufacturers  in  China,  and  the  Company  has  made
arrangements    with   those    manufacturers   to   continue    producing   the
Revell-trademarked  die-cast products for the Company. The Company believes that
its new third-party  manufacturers  have  demonstrated  their ability to produce
high-quality  die-cast products and are committed to maintaining their standards
of quality  and  productivity  following  the Revell  Acquisition.  The  Company
intends to make additional  investments in the tooling utilized in manufacturing
these new product lines in order to support the  anticipated  growth in sales of
Revell-trademarked   products,   to   develop   and   introduce   new  lines  of
Revell-trademarked  products, and to ensure that those products are manufactured
to the Company's  standards of quality.  Although the Company  believes that its
new manufacturing  arrangements will provide the Company some protection against
the  risks  inherent  in  relying  on a  single  manufacturer  for its  die-cast
products,  the Company  currently does not have a formal  long-term  arrangement
with either of its new third-party manufacturers. See "Risk Factors - Dependence
on Third Parties for Manufacturing."

Motorsports Consumer Products

         The  Company  currently  designs  substantially  all  of  its  licensed
motorsports apparel, souvenirs, and other consumer products and arranges for the
manufacture of most of such products on a purchase order basis with  third-party
manufacturers  located primarily in the United States. As a result of its recent
acquisition  of Image  Works,  the Company now screen  prints and  embroiders  a
portion of the licensed motorsports apparel that it sells.
                                       29
<PAGE>
The  Company's  graphic  artists and product  designers  seek to develop  unique
products and artistic  designs that will appeal to motorsports  enthusiasts  and
distinguish  the  Company's  apparel  and  souvenir  products  from those of its
competitors.  The  Company's  artists and  designers  also work closely with the
third-party manufacturers in order to ensure that the products conform to design
specifications  and meet or exceed quality  requirements.  The Company  believes
that a number of alternative manufacturers for each of these products is readily
available  in the event that the Company is unable to obtain  products  from any
particular  manufacturer.  The  Company  owns  the  tooling  and  dies  used  to
manufacture  certain  of its  motorsports  consumer  products.  As  the  Company
develops new motorsports consumer products that require specialized tooling, the
Company  intends to build or purchase  the new tooling  that will be required to
permit the third-party manufacturers to produce those items.

Licenses

Product Licenses

         The Company  focuses on  developing  long-term  relationships  with and
engages in  comprehensive  efforts to license the most  popular  drivers and car
owners  in  each  top  racing  category,  their  sponsors,  and  others  in  the
motorsports industry.  The Company currently has licenses with approximately 300
race car drivers,  car owners,  and car  sponsors as well as with  NASCAR,  Ford
Motor Company,  several divisions of General Motors Corp., and PACCAR, Inc. (the
manufacturer of Kenworth and Peterbilt trucks).  The Company continually strives
to strengthen its relationships  with licensors and to develop  opportunities to
market  innovative  collectible and consumer products that appeal to motorsports
enthusiasts.  The Company believes that its license agreements with top race car
drivers,  such as seven-time Winston Cup champion Dale Earnhardt,  1995 and 1997
Winston Cup champion Jeff Gordon, seven-time NHRA Funny Car champion John Force,
Kenny Bernstein,  Rusty Wallace,  Dale Jarrett,  Mark Martin,  Bill Elliot,  and
Bobby Labonte,  significantly enhance the collectible value and marketability of
its products.  By aligning itself with top racing  personalities and providing a
broad range of revenue opportunities,  the Company believes that it will be able
to  leverage  those  relationships  to  attract  additional  drivers in order to
generate increased revenue for the Company as well as increased earnings for the
drivers.

         Except  for its  licenses  with  Dale  Earnhardt,  Jeff  Gordon,  Rusty
Wallace, and certain race car team owners, as described below, the licenses with
race car drivers generally provide for a term of one year and permit the Company
to use the driver's name,  photograph or likeness,  and autograph;  the licenses
with race car  owners  generally  provide  for a term of one year and permit the
Company  to use the car number  and  colors;  the  licenses  with  manufacturers
provide for terms of two or more years and permit the Company to  reproduce  the
cars or trucks  themselves;  and the license  agreements  with various  sponsors
generally  provide  for terms of one to three  years and permit  the  Company to
reproduce the  sponsors'  decals and logos as they appear on the cars or trucks.
Depending upon the particular  agreement,  the individual  licenses either renew
automatically,  may be renewed or extended upon written  request by the Company,
or expire at the end of the specified term. The agreements with the drivers, car
owners,  car and truck  manufacturers,  and car sponsors provide for payments by
the Company to the  licensors  of either (i) a fixed  dollar  amount,  which may
include a substantial advance to the licensor; (ii) a fixed amount per item sold
by the Company pursuant to the license;  (iii) a percentage of the net sales for
a program or a percentage of the Company's  wholesale price per item sold by the
Company  pursuant to the license;  or (iv) a combination  of the above.  License
agreements with certain  sponsors do not require  payments by the Company to the
licensors  because of the advertising value provided to the licensor as a result
of having its decals and logos displayed on the Company's products.  The Company
continually  strives to renew  existing  agreements or to enter into new license
agreements  with  existing or new drivers,  car owners,  and car sponsors and to
develop new product programs pursuant to its license agreements in its effort to
maintain its leadership position in the motorsports licensed products industry.

Dale Earnhardt License Agreement

         In connection with the acquisition of Sports Image, the Company entered
into a license  agreement with Dale Earnhardt (the  "Earnhardt  License")  under
which the Company has the right to market licensed motorsports products
                                       30
<PAGE>
utilizing  the  likeness of Mr.  Earnhardt.  Under the  Earnhardt  License,  Mr.
Earnhardt  also  granted the Company  the right of first  refusal to make,  have
made,  use, sell, or otherwise  distribute any new licensable  products that Mr.
Earnhardt  becomes aware of and approves for  marketing.  The Earnhardt  License
also provides that Mr. Earnhardt will not personally  market and will not permit
others to market, through the same channels of distribution used by the Company,
any products  bearing his  likeness  that are the same as or similar to products
marketed by the Company under the Earnhardt  License.  The term of the Earnhardt
License  extends  to  November  2011 and  from  year to year  thereafter  unless
terminated by either party.

Jeff Gordon License and Endorsement Agreements

         In  connection  with the  acquisition  of  Motorsport  Traditions,  the
Company  entered into license  agreements with an affiliate of Jeff Gordon under
which the Company  acquired (i) the exclusive  rights to manufacture  and market
various apparel and souvenir products bearing the name, likeness,  and signature
of Mr. Gordon and the likeness of his race car and (ii) the  exclusive  right to
manufacture  and market  die-cast  replicas of Mr. Gordon's race car and related
vehicles (the "Gordon  Licenses").  The Gordon  Licenses  expire on December 31,
2000,  subject to renewal by agreement between the parties.  The Gordon Licenses
require the Company to pay the licensor  royalties  based on a percentage of the
wholesale price of licensed  products sold by the Company,  with minimum royalty
payments  each year during the term of the  agreement.  In  connection  with the
Gordon Die-Cast  License,  the Company also entered into a personal  service and
endorsement  agreement  with Jeff  Gordon and an  affiliate  of Mr.  Gordon (the
"Endorsement  Agreement").  During the term of the Endorsement Agreement,  which
expires  on  December  31,  2000,  the  Company  will  have the right to use Mr.
Gordon's name,  likeness,  signature,  and  endorsement  in connection  with the
advertisement,  promotion,  and sale of the die-cast collectibles to be produced
under the Gordon Die-Cast License.

Rusty Wallace License Agreement

         In connection with the Rusty Wallace  Acquisition,  the Company entered
into a license  agreement  (the  "Wallace  License")  with an affiliate of Rusty
Wallace.  Pursuant to the Wallace  License,  the Company has the right to market
certain  products  bearing the name or  likeness  of Mr.  Wallace and a right of
first refusal to make,  have made,  use,  sell, or otherwise  distribute any new
licensable  products that bear the name or likeness of Mr. Wallace.  The Wallace
License also provides that Mr. Wallace will not  personally  market and will not
permit others to market,  through the same channels of distribution  used by the
Company,  any products  bearing his likeness  that are the same as or similar to
products marketed by the Company under the Wallace License.  The Wallace License
requires the Company to pay the licensor  royalties based on a percentage of the
wholesale price of licensed  products sold by the Company,  with minimum royalty
payments  each year during the term of the  agreement if certain  minimum  sales
requirements are met. The Wallace License expires on December 31, 2004,  subject
to two five-year renewal options by agreement between the parties.

Significant Team Owner Licenses

         During fiscal 1997, the Company  entered into license  agreements  with
several of the most popular NASCAR race car team owners,  including Robert Yates
Racing,   Inc.   ("Yates"),   Richard   Childress   Racing   Enterprises,   Inc.
("Childress"),  Joe Gibbs  Racing,  Inc.  ("Gibbs"),  and Dale  Earnhardt,  Inc.
("DEI").  These  licenses  provide the Company with a right of first  refusal to
market products bearing the likeness of Yates' "#28" and "#88" Winston Cup cars;
Childress'  "#3" and "#31" Winston Cup and other racing  vehicles;  Gibbs' "#18"
Winston Cup car and a second car beginning in 1998;  and DEI's "#14" Winston Cup
car and other  racing  vehicles.  To the extent that the Company  exercises  its
right of first refusal,  the license  agreements  also provide that the licensor
will not directly market and will not permit others to market,  through the same
distribution  channels used by the Company,  any of the licensed  products.  The
license  agreements with Yates,  Childress,  Gibbs, and DEI provide for terms of
15, 10, 5, and 3 years,  respectively.  Each of the license  agreements with the
team  owners  requires  the  Company to pay the  licensor  royalties  based on a
percentage of the wholesale price of licensed products
                                       31
<PAGE>
sold by the Company.  Certain of the license agreements also provide for minimum
royalty payments to the licensors.

Revell License Agreement

         In connection with the Revell  Acquisition,  the Company entered into a
license  agreement with Revell (the "Revell License") that gives the Company the
exclusive  right  to use the  "Revell  Racing,"  "Revell  Select,"  and  "Revell
Collection"  trademarks in connection  with sales of NASCAR,  NHRA,  and certain
other motorsports-related die-cast collectibles in the United States and Canada.
In addition,  under the Revell License the Company has a non-exclusive  right to
use the Revell trademarks  described above in connection with up to $5.0 million
per  year of  sales of  NASCAR,  NHRA,  and  certain  other  motorsports-related
die-cast  products outside the United States and Canada.  The term of the Revell
License runs through  December  31,  2007,  at which time it will  automatically
renew for  successive  one-year terms unless either party elects to terminate by
giving  written  notice at least 90 days prior to the end of the initial term or
any successive one-year term.

Hasbro License Agreement

         The license  agreement  between  the  Company  and Hasbro (the  "Hasbro
License") covers the exclusive sale by Hasbro in the mass-merchandise  market of
specific  motorsports-related  products for which the Company has or will secure
exclusive   or   non-exclusive   licenses   from  race  car   drivers,   owners,
manufacturers,  and  sponsors.  The  Company  believes  that the Hasbro  License
provides the Company with a source of revenue from the  mass-merchandise  market
without  committing   substantial   resources  to  manufacturing  and  marketing
activities   or   subjecting   the   Company  to  the  risks   inherent  in  the
mass-merchandise  market.  Under the Hasbro License,  the Company is responsible
for acquiring and maintaining the license rights with the licensors,  and Hasbro
is  responsible  for all costs  and  other  arrangements  relating  to  tooling,
manufacturing,  transportation,  marketing,  distribution, and sales of licensed
products.  Hasbro will be responsible  for and will pay or reimburse the Company
for all license fees and royalties,  including advances and guarantees,  paid to
licensors for licensed  products.  The licensed products consist of (i) die-cast
replicas of motorsports  vehicles and a 1:18th-scale  plastic toy car, for which
Hasbro pays a specified  royalty,  and (ii) all other  products  that Hasbro may
market   as   licensed   motorsports   products,    including,    for   example,
radio-controlled  cars, slot car sets,  games  (including  electronic and CD-ROM
interactive games), plush toys, figurines,  play sets, walkie talkies, and other
products,  for which Hasbro pays a specified  royalty.  Hasbro currently markets
similar products under the "Kenner,"  "Tonka," "Milton Bradley," and other brand
names. Hasbro will pay the Company guaranteed minimum annual royalty payments of
$500,000 to $1.0 million, depending on certain circumstances.

         Hasbro's  initial  focus under the Hasbro  License has been to develop,
with the Company's  assistance,  a line of motorsports die-cast products for the
retail  mass-merchandise  market.  Hasbro will fund all capital requirements for
this  product  line and will  manufacture,  distribute,  and market the products
under the  "Winner's  Circle"  brand name.  This product line has been  recently
introduced  to  mass-market   retailers.   The  mass-market   die-cast  products
manufactured and marketed under the Hasbro License are completely  distinct from
the Company's  current  products and do not compete  directly with the Company's
limited-edition motorsports die-cast collectible products.

         The Hasbro  License  provides  for a term ending on December  31, 2001.
Hasbro may extend the Hasbro License for an additional three-year term, provided
that total wholesale  revenue of licensed  products  exceeds a specified  amount
during the initial term.

NASCAR License Agreement

         In April 1997,  the Company  entered  into a  licensing  agreement  and
marketing alliance with NASCAR that gives the Company the non-exclusive right to
use the "NASCAR"  name and logo on all of its products and product  packaging as
well as on related sales, marketing, and promotional materials. Under the NASCAR
license,  the  Company  will  be  an  official  licensee  of  the  "NASCAR  50th
Anniversary" program and intends to develop several
                                       32
<PAGE>
product lines in connection  with that promotion.  In addition,  the Company and
NASCAR  currently  are working  together to develop other  promotional  programs
targeted at many of NASCAR's corporate sponsors.

Competition

         The motorsports  collectible and consumer product industry is extremely
competitive.   The  Company  competes  with  major  domestic  and  international
companies,  some of which have  greater  market  recognition  and  substantially
greater financial, technical, marketing,  distribution, and other resources than
the Company possesses.  The Company's  motorsports die-cast collectibles compete
with  die-cast  and other  motorsports  collectibles  and, to a certain  extent,
die-cast  replicas of  motorsports  vehicles  that are sold  through mass retail
channels.  The Company's  motorsports apparel and souvenirs compete with similar
products sold or licensed by drivers, owners, sponsors, and other licensors with
which  the  Company  currently  does not have  licenses  as well as with  sports
apparel  licensors and  manufacturers  in general.  Emerging  companies also may
increase  their  participation  in  these  markets.  The  Company's  promotional
products  compete for advertising  dollars  against other specialty  advertising
programs  and media,  such as  television,  radio,  newspapers,  magazines,  and
billboards.

         The Company believes that its  relationships and licenses with top race
car drivers,  car owners,  and other popular  licensors  represent a significant
advantage  over its  competitors  in the  motorsports  collectible  and consumer
products   industry.   The  Company  strives  to  expand  and  strengthen  these
relationships  and  to  develop  opportunities  to  market  innovative  licensed
collectible and consumer  products that appeal to motorsports  enthusiasts.  The
ability of the  Company to compete  successfully  depends on a number of factors
both within and outside its control, including the quality,  features,  pricing,
and diversity of its products; the quality of its customer services; its ability
to recognize  industry  trends and anticipate  shifts in consumer  demands;  its
success in designing and marketing new products;  the  availability  of adequate
sources  of   manufacturing   capacity  and  the  ability  of  its   third-party
manufacturers  to meet delivery  schedules;  its efficiency in filling  customer
orders; the continued popularity of the motorsports  personalities with whom the
Company has  licensing  arrangements;  its ability to renew  existing  licensing
arrangements and enter into new licensing  arrangements;  its ability to develop
and maintain effective marketing programs that enable it to sell its products to
motorsports enthusiasts; product introductions by the Company's competitors; the
number,  nature,  and success of its competitors in a given market;  and general
market and economic conditions.

Backlog

         The Company  accepts  orders from  members of its  Collectors'  Club in
advance of the arrival of certain  collectible  products from the manufacturers.
The  Company  had  outstanding  orders for  approximately  $2.0  million of such
products as of December 31, 1997.

Trademarks and Patent Rights

         Although  the  Company's  business  historically  has not  depended  on
trademark or patent  protection,  the Company recognizes the increasing value of
its various  trade  names and marks.  The  Company is taking  steps  designed to
protect,  maintain,  and  increase  the value of its trade names and marks.  The
Company does,  however,  license valuable trademarks and other rights from third
parties. See "Business - Licenses."

Insurance

         The Company maintains a $2.0 million product liability insurance policy
to cover the sale of its die-cast and other products.  The Company  maintains an
additional $5.0 million in commercial umbrella liability  coverage.  The Company
also  maintains  a $6.0  million  insurance  policy  to cover its molds and dies
located at its primary  third-party  die-cast  manufacturer  in China and a $5.0
million  insurance  policy  to  cover  lost  revenue  in the  event  of  certain
interruptions  of business with its primary  overseas  manufacturer  of die-cast
collectibles. The Company believes its insurance coverage is adequate.
                                       33
<PAGE>
Litigation

         On May 17,  1993,  the state of  Arizona  (the  "State")  instituted  a
lawsuit  against  the  Company  and 29 other  defendants  in the  United  States
District Court for the District of Arizona.  The State seeks recovery of certain
clean-up costs under federal and state  environmental  laws.  Specifically,  the
State  seeks  recovery  of  expenses  that  it  has  incurred  to  date  for  an
environmental investigation and clean-up of property formerly used as a site for
recycling  hazardous  wastes.  The  State  alleges  that the  property  has been
contaminated  with  hazardous  substances.   In  addition,  the  State  seeks  a
declaratory  judgment that the Company and the other  defendants are jointly and
severally  liable for all future costs  incurred by the State for  investigative
and remedial  activities,  and seeks a mandatory permanent  injunction requiring
the Company to  undertake  appropriate  assessment  and  remedial  action at the
property.  The State has not  specified the amounts it seeks to collect from the
Company.  The State alleges that F.W.  Leisure  Industries,  Inc.  and/or F.W. &
Associates, Inc. were predecessors of the Company that produced and arranged for
the  transportation  of hazardous  substances  to the  property  involved in the
lawsuit.  The Company is defending this lawsuit on various bases  including that
F.W.  Leisure  Industries,   Inc.  and/or  F.W.  &  Associates,  Inc.  were  not
predecessors  of the Company and that neither the Company nor any predecessor of
the Company has ever produced or transported  hazardous substances as alleged by
the State. The State has settled a portion of its claims with respect to a large
number of the other  defendants  to the  lawsuit.  The Company is not a party to
that settlement.  On February 1, 1995, a number of the defendants that agreed to
the settlement with the State were granted leave to file, and  subsequently  did
file a cross-claim  against the Company seeking indemnity from the Company based
on the same predecessor liability theory asserted by the State. The parties have
conducted  discovery  limited  to the  issue  of  any  defendant's  status  as a
responsible party and regarding the Company's status as a successor corporation.
On March 25,  1997,  the Court ruled that under  federal  environmental  law the
Company  would be treated as the successor to F.W. &  Associates,  Inc.,  and/or
F.W.  Leisure  Industries,  Inc.  The  Company  may  appeal  this  ruling at the
appropriate  time.  Discovery  is now ongoing  with  regard to the merits of the
underlying  environmental  claims and the amounts of those  claims.  The Company
currently estimates the potential loss to be approximately $800,000 in the event
that its defense proves  unsuccessful.  The Company has made no provision in its
finanical statements with respect to this matter.

         A lawsuit,  purportedly on behalf of Action Products,  Inc. ("API"),  a
dissolved Arizona  corporation,  was instituted on December 22, 1995 against the
Company,  Fred W. Wagenhals,  and others in the United States District Court for
the District of Arizona. The complaint requested damages, including punitive and
treble damages in an unspecified amount. The complaint alleged that the Company,
Mr.  Wagenhals,  and others  breached  contractual  and other  duties to API and
appropriated  certain  business  opportunities  of API and further  claimed that
these  activities were part of a fraudulent  scheme.  In July 1997, the Company,
Mr. Wagenhals, the other defendants, and the plaintiff settled the lawsuit for a
$4.9 millon  payment by the Company to the plaintiff and the execution of mutual
releases.  In connection with the proposed settlement,  Mr. Wagenhals waived any
claims  that he may have to the  settlement  proceeds  as an  approximately  20%
shareholder of API.

         On March 4, 1997,  two class  action  lawsuits  were filed  against the
Company and  approximately  28 other  defendants in the United  States  District
Court for the  Northern  District  of  Georgia.  The  lawsuits  allege  that the
defendants  engaged in price  fixing and other  anti-competitive  activities  in
violation of federal anti-trust laws. The Company was named as a defendant based
upon actions alleged to have been taken by Sports Image,  Inc., a North Carolina
corporation  ("Sports  Image N.C.") and Creative  Marketing &  Promotions,  Inc.
("CMP") prior to the  Company's  acquisitions  of the assets and capital  stock,
respectively,  of those entities. The actions were subsequently  consolidated by
order of the court. The caption of the consolidated action is "In re Motorsports
Merchandise Antitrust Litigation" and the files are maintained under Master File
No.  1-97-CV-0569-CC.  On May 30, 1997, a  consolidated  amended  complaint  was
filed,  which  deleted the Company as a defendant  with  respect to claims based
upon  actions  alleged  to have been taken by Sports  Image  N.C.  and named the
Company's wholly owned subsidiary,  Sports Image,  Inc., an Arizona  corporation
("Sports  Image AZ"), as a defendant  with respect to those claims.  The Company
remains a defendant  with respect to claims  based upon actions  alleged to have
been taken by CMP. On July 31, 1997, the Company acquired all of the outstanding
capital stock of RYP,  which is another  defendant in this matter.  Accordingly,
the Company has assumed the defense of this matter with respect
                                       34
<PAGE>
to claims based upon actions alleged to have been taken by RYP and has agreed to
be responsible  for and to pay any costs,  fees,  expenses,  damages,  payments,
credits,  rebates, and penalties arising out of this matter with respect to RYP,
up to an aggregate of $400,000 (the "$400,000  Cap").  The $400,000 Cap excludes
attorneys  fees and certain  other costs and expenses that the Company may incur
in defending or settling this matter.  The plaintiffs have requested  injunctive
relief and monetary damages of three times an unspecified amount of damages that
the plaintiffs claim to have actually suffered.  On August 1, 1997, answers were
filed on behalf of the Company and Sports  Image AZ denying the  allegations  of
the complaint.  Pursuant to an agreement between the plaintiffs and Sports Image
AZ to toll the running of the statute of limitations  with respect to any claims
against Sports Image AZ, on November 17, 1997 the  plaintiffs  filed a motion to
dismiss Sports Image AZ from the case without  prejudice.  The parties currently
are conducting  class  discovery.  The Company intends to vigorously  defend the
claims asserted in the amended and consolidated complaint.

         On June 4, 1997, Petty  Enterprises,  Inc.  Licensing  Division filed a
lawsuit  against  the  Company and Fred W.  Wagenhals  in the  General  Court of
Justice for Randolph  County,  North  Carolina.  The complaint  alleges that the
Company   engaged  in   activities   that   resulted  in  common  law  trademark
infringement,  fraud,  unfair  competition,  "palming off" unauthorized goods as
authorized products, marketing unlicensed products, misappropriation of business
opportunities, breach of contract, unjust enrichment, conversion, and violations
of the North Carolina  Unfair and Deceptive  Trade  Practices Act and the Lanham
Act. In particular, the plaintiff alleges that the Company manufactured and sold
products in quantities  greater than the amounts permitted under certain license
agreements,  manufactured  and sold  certain  products for which it did not have
licenses,  misrepresented the number of licensed products actually  manufactured
and sold, and underpaid  royalties to the licensors.  The complaint also alleges
that these  acts  constitute  a pattern  of  improper  activity.  The  complaint
requests  an  unspecified  amount of actual  damages  plus  treble and  punitive
damages,  as well as  injunctive  relief.  On July 3, 1997,  the Company and Mr.
Wagenhals  were  successful in removing the case to the United  States  District
Court for the Middle District of North  Carolina.  On July 11, 1997, each of the
Company and Mr.  Wagenhals filed an answer denying the  plaintiff's  allegations
and each filed  counterclaims  against  the  plaintiff  for breach of  contract,
breach of a prior  settlement  agreement  between the plaintiff and the Company,
violations of the North  Carolina  Unfair and  Deceptive  Trade  Practices  Act,
defamation and damage to reputation,  and tortious interference with prospective
business  relationships.  On July  18,  1997,  the  Company  and  Mr.  Wagenhals
collectively filed a third-party complaint against Brett Nelson, an affiliate of
the plaintiff,  alleging  violations of the North Carolina  Unfair and Deceptive
Trade  Practices  Act,  defamation  and  damage  to  reputation,   and  tortious
interference with actual and prospective  business  relationships.  On August 8,
1997, Mr. Nelson filed an answer denying the allegations  against him. After the
Court denied motions to dismiss by all parties,  the plaintiff filed its amended
complaint  and the Company and Mr.  Wagenhals  filed  their  respective  amended
answer and  counterclaims.  The amended  complaint  and the  amended  answer and
counterclaims  contain  essentially  the same  allegations  and  defenses as the
original  pleadings.  The parties  currently  are  conducting  discovery,  and a
court-ordered  mediation  currently  is scheduled  for  February  16, 1998.  The
Company and Mr. Wagenhals intend to vigorously  pursue their  counterclaims  and
the third-party complaint and to vigorously defend this lawsuit.

Employees

         As of January 30, 1998,  the Company had 509 full-time  employees.  The
Company has  experienced  no work  stoppages  and is not a party to a collective
bargaining agreement. The Company believes that it maintains good relations with
its employees.
                                       35
<PAGE>
                                   PROPERTIES

         The Company leases a newly  constructed,  approximately  140,000 square
foot building in Phoenix,  Arizona. The Company uses approximately 38,000 square
feet of this facility for its corporate  headquarters and approximately  102,000
square feet for warehouse  space and packaging  operations.  The initial term of
the lease  expires in August  2007,  with two  five-year  renewal  options.  The
Company currently is seeking to sublease its previous Tempe facility,  but there
can be no assurance that it will be able to do so on favorable  terms or at all.
See "Certain Transactions."

         The Company  leases a 25,000 square foot  facility in Charlotte,  North
Carolina.  The Company uses  approximately  5,000  square feet of the  Charlotte
facility for offices and  approximately  20,000 square feet for warehouse  space
and  packaging  operations.  The term of the  lease for the  Charlotte  facility
expires in April 1998. The Company also leases  approximately 10,000 square feet
of off-site storage space in Concord, North Carolina.

         The  Company  has  entered  into  a  lease  for  a  newly  constructed,
approximately  121,000  square foot facility in Concord,  North Carolina for its
operations in that area.  The Company will utilize  approximately  42,000 square
feet of the new facility for offices and  approximately  79,000  square feet for
warehouse space and distribution operations. The initial term of the lease is 20
years, with four five-year renewal options. The Company anticipates that it will
occupy the new facility in April 1998.

         The Company  currently leases two facilities in Atlanta,  Georgia,  for
its Image Works operations. One facility consists of approximately 77,400 square
feet, of which the Company utilizes approximately 14,000 square feet for offices
and approximately 63,400 square feet for manufacturing and warehouse operations.
The lease on this facility expires in January 1999. The second facility consists
of approximately 21,900 square feet, of which the Company utilizes approximately
19,400 square feet for warehouse and distribution  operations and  approximately
2,500 square feet for offices.  The lease on this  facility  expires in February
1999.
                                       36
<PAGE>
                                   MANAGEMENT

Directors and Executive Officers

         The  following  table  sets forth  certain  information  regarding  the
Company's directors and executive officers.

<TABLE>
<CAPTION>
                        Name               Age                Position Held
                        ----               ---                -------------
                                         
            <S>                            <C>   <C>
            Fred W. Wagenhals..........    56    Chairman of the Board, President, and
                                                   Chief Executive Officer
            Tod J. Wagenhals...........    33    Executive Vice President, Secretary, and Director
            Charles C. Blossom, Jr.....    47    Vice President, Chief Operating Officer, and Director
            Christopher S. Besing......    37    Vice President, Chief Financial Officer,
                                                   Treasurer, and Director
            Melodee L. Volosin.........    33    Vice President - Wholesale Division and Director
            John S. Bickford, Sr.......    51    Director
            Jack M. Lloyd..............    48    Director
            Robert H. Manschot.........    54    Director
</TABLE> 


         Fred W. Wagenhals has served as Chairman of the Board,  President,  and
Chief  Executive  Officer  of the  Company  since  November  1993 and  served as
Chairman of the Board and Chief Executive  Officer from May 1992 until September
1993 and as  President  from July  1993  until  September  1993.  Mr.  Wagenhals
co-founded Racing Champions, Inc. in April 1989 and served as a director of that
company until April 1993. From October 1990 until May 1992, Mr. Wagenhals served
as Chairman of the Board and Chief Executive  Officer of Race Z, Inc. and Action
Performance  Sales,  Inc.  ("APS"),  which were engaged in sales of  promotional
products and collectible items related to the racing industry.

         Tod J.  Wagenhals has served as Executive Vice President of the Company
since July 1995,  as a director  of the  Company  since  December  1993,  and as
Secretary of the Company since  November 1993.  Mr.  Wagenhals  served as a Vice
President of the Company from September 1993 to July 1995. Mr.  Wagenhals served
in various  marketing  capacities with the Company from May 1992 until September
1993 and with APS from October 1991 until May 1992.  Mr.  Wagenhals was National
Accounts Manager of Action Products, Inc. from January 1989 to October 1991. Mr.
Wagenhals is the son of Fred W. Wagenhals.

         Charles C. Blossom,  Jr. has served as Vice President,  Chief Operating
Officer,  and as a director of the Company  since  November  1997.  Mr.  Blossom
served as Senior Vice  President -- Sales and Marketing of the Company from July
1997 to November  1997.  From January 1996 to July 1997, Mr. Blossom was engaged
in providing  professional  business consulting  services.  From October 1992 to
January  1996,  Mr.  Blossom  served as President  of Mac Tools,  a $300 million
subsidiary of The Stanley Works,  which  manufactures and distributes  tools and
equipment to the automotive aftermarket. Mr. Blossom served as Vice President --
Sales and  Marketing  of Mac  Tools  from May 1992 to  October  1992 and as Vice
President -- Air Tool  Operations from September 1989 to May 1992. From December
1983 to  September  1989,  Mr.  Blossom  owned and operated  American  Pneumatic
Technologies, Inc. before selling that business to Mac Tools.

         Christopher  S.  Besing  has served as a Vice  President  and the Chief
Financial Officer of the Company since joining the Company in January 1994, as a
director of the Company  since May 1995,  and as Treasurer of the Company  since
February 1996. Prior to joining the Company,  Mr. Besing held several  financial
and  accounting   positions  with  Orbital  Sciences  Corporation  ("OSC")  from
September  1986 to December  1993,  most recently as Director of Accounting  and
Controller of OSC's Launch Systems Group in Chandler, Arizona. Prior to joining
                                       37
<PAGE>
OSC, Mr.  Besing was  employed as an  accountant  with Arthur  Andersen LLP from
January 1985 to August 1986. Mr. Besing is a Certified Public Accountant.

         Melodee  L.  Volosin  has  served as the  Company's  Vice  President  -
Wholesale  Division since  September 1997 and has been a director of the Company
since  January  1997.  Ms.  Volosin  served  as the  Director  of the  Company's
Wholesale Division from May 1992 to September 1997. Ms. Volosin's duties include
managing all of the Company's  wholesale  distribution of die-cast  collectibles
and other products,  including advertising programs and budgeting.  From 1983 to
May 1992,  Ms.  Volosin  served in  various  marketing  capacities  with  Action
Products, Inc. and its predecessors.

         John S.  Bickford,  Sr. has served as the  Company's  Vice  President -
Strategic  Alliances  since July 1997 and as a  director  of the  Company  since
January  1997.  Mr.  Bickford  also served as a  consultant  to the Company from
January  1997 to June 1997.  Mr.  Bickford  has served as  President of Bickford
Motorsports,  Inc., which provides  consulting and special project  coordination
services to race car drivers, car owners, and other businesses, from 1990 to the
present. Mr. Bickford also publishes Racing for Kids magazine.  From 1976 to the
present,  Mr.  Bickford has served as President  of MPD Racing  Products,  Inc.,
which  manufactures  race car parts for  distribution  through  speed  shops and
high-performance engine shops. Mr. Bickford served as Vice President and General
Manager of Jeff Gordon, Inc. from 1990 to 1995. Mr. Bickford currently serves as
a director of Equipoise Balancing, Inc., a privately held company.

         Jack M. Lloyd has served as a director of the Company  since July 1995.
Mr. Lloyd has served as the President and Chief Executive  Officer of DenAmerica
Corp.,  a publicly held  corporation  that is the largest  franchisee of Denny's
restaurants  in the  United  States  and  owns  and  franchises  Black-eyed  Pea
restaurants,  since March 1996 and as Chairman of the Board of DenAmerica  Corp.
since  July  1996.  Mr.  Lloyd  served  as the  Chairman  of the Board and Chief
Executive Officer of Denwest  Restaurant Corp.  ("Denwest"),  the second largest
franchisee  of Denny's  restaurants  in the United  States,  from 1987 until its
merger with  DenAmerica  Corp. in March 1996. Mr. Lloyd also served as President
of Denwest from 1987 until  November  1994.  Mr. Lloyd engaged in commercial and
residential  real estate  development  and property  management  as president of
First Federated Investment Corporation during the early and mid-1980s. Mr. Lloyd
currently  serves as a director of Star Buffet,  Inc., a publicly  held company,
and Masterview Window Company, a privately held company.

         Robert H.  Manschot has served as a director of the Company  since July
1995. Mr. Manschot  currently serves as Chairman and Chief Executive  Officer of
Seceurop  Security  Services  in the United  Kingdom  and  engages  in  business
consulting   services  and  venture  capital  activities  as  Chairman  of  RHEM
International  Enterprises,  Inc. Mr.  Manschot  served as  President  and Chief
Executive Officer of Rural/Metro  Corporation  ("Rural/Metro"),  a publicly held
provider of  ambulance  and fire  protection  services,  from October 1988 until
March 1995. Mr.  Manschot  joined  Rural/Metro in October 1987 as Executive Vice
President,  Chief Operating Officer and a member of its Board of Directors.  Mr.
Manschot was with the Hay Group,  an  international  consulting  firm, from 1978
until October 1987,  serving as Vice President and a partner from 1984, where he
led strategic  consulting  practices in Brussels,  Asia,  and the western United
States. Prior to joining the Hay Group, Mr. Manschot spent 10 years with several
leading  international hotel chains in senior operating positions in Europe, the
Middle East,  Africa,  and the United States. Mr. Manschot currently serves as a
director of Samoth Capital Corporation and Premium Cigars International, both of
which are  publicly  traded  companies,  and as a director of LBE  Technologies,
Inc., Thomas Pride Development,  Inc., and Sports Southwest,  Inc., all of which
are privately held companies.

Directors' Compensation

         Employees  of the  Company do not receive  compensation  for serving as
members of the  Company's  Board of  Directors.  Independent  directors  receive
$2,500 for each meeting  attended in person.  All directors are  reimbursed  for
their  expenses in attending  meetings of the Board of Directors.  Directors who
are employees of the Company are eligible to receive  stock options  pursuant to
the Company's 1993 Stock Option Plan. Pursuant to the
                                       38
<PAGE>
1993 Plan, each non-employee director of the Company receives an automatic grant
of options to acquire  10,000  shares of Common  Stock on the date of his or her
election or  appointment as a director.  Non-employee  directors also receive an
automatic  grant of options to purchase 8,000 shares of Common Stock on the date
of the meeting of the Board of Directors held immediately  after each subsequent
annual meeting of the shareholders of the Company.  See "Management - 1993 Stock
Option Plan."

Executive Compensation

         The  following  table sets forth  certain  information  concerning  the
compensation  for the fiscal  years ended  September  30, 1995,  1996,  and 1997
earned by the  Company's  Chief  Executive  Officer and by the  Company's  other
executive  officers whose cash salary and bonus exceeded  $100,000 during fiscal
1997  (the  "Named  Officers").   No  other  officer  of  the  Company  received
compensation of $100,000 or more during fiscal 1997.


                           SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                                                              Long Term
                                                                            Compensation
                                                                            ------------
                                                                               Awards
                                                                            ------------
                                                  Annual Compensation        Securities     All Other
                                                ------------------------     Underlying    Compensation
Name and Principal Position             Year    Salary($)(1)    Bonus($)    Options(#)(2)     ($)(3)
- ---------------------------             ----    ------------    --------    -------------  ------------
                                                                                           
<S>                                     <C>       <C>           <C>             <C>           <C>   
Fred W. Wagenhals                       1997      $276,923      $ 50,000        16,000        $1,952
  Chairman of the Board, President,     1996       250,000        75,000          --           4,854
  and Chief Executive Officer           1995       164,423        23,000        50,000         3,173
                                                                                             
                                                                                             
Tod J. Wagenhals                        1997      $112,500      $ 21,000        15,000        $2,673
  Executive Vice President,             1996        75,000        26,000        20,000         1,832
  Secretary, and Director               1995        59,596         8,000        50,000         1,247
                                                                                             
Christopher S. Besing                   1997      $113,462      $ 21,000        15,000        $2,535
  Vice President, Chief Financial       1996        75,000        26,000        20,000         1,572
  Officer, Treasurer, and Director      1995        71,250        10,000        50,000         1,425
</TABLE>

- ------------------

(1)      Messrs.   Wagenhals,   Wagenhals,  and  Besing  also  received  certain
         perquisites,  the value of which did not exceed 10% of their salary and
         bonus during fiscal 1996 and 1997.
(2)      The exercise price of all stock options  granted were equal to the fair
         market value of the Company's Common Stock on the date of grant.
(3)      Amounts shown for fiscal 1997 represent matching  contributions made by
         the Company to the Company's 401(k) Plan.

         The Company offers its employees  medical and life insurance  benefits.
The  executive  officers  and  other key  employees  of the  Company,  including
directors who also are  employees of the Company,  are eligible to receive stock
options  under the  Company's  stock option plan.  See  "Management - 1993 Stock
Option Plan." The Company does not have a long-term  incentive plan or a defined
benefit or actuarial plan and has never issued any stock appreciation rights.
                                       39
<PAGE>
         The following  table provides  information on stock options  granted to
the Company's Named Officers during the fiscal year ended September 30, 1997.


                        OPTION GRANTS IN LAST FISCAL YEAR

<TABLE>
<CAPTION>
                                                                                         Potential Realizable
                                               Individual Grants                           Value at Assumed  
                         ------------------------------------------------------------        Annual Rates    
                            Number of        % of Total                                     of Stock Price   
                           Securities          Options                                       Appreciation    
                           Underlying        Granted to        Exercise                   for Option Term(2) 
                             Options        Employees in         Price     Expiration     ------------------
Name                     Granted (#)(1)      Fiscal Year        ($/Sh)        Date          5%          10%
- ----                     --------------      -----------        ------        ----          --          ---

<S>                          <C>                <C>             <C>          <C>         <C>         <C>
Fred W. Wagenhals            16,000             7.8%            $19.50       4/3/03      $106,080    $240,800
Tod J. Wagenhals             15,000             7.3%            $19.50       4/3/03      $ 99,450    $225,750
Christopher S. Besing        15,000             7.3%            $19.50       4/3/03      $ 99,450    $225,750
</TABLE>

- ------------------

(1)      The options were granted at the fair value of the shares on the date of
         grant and have a  six-year  term.  One-third  of the  options  vest and
         become   exercisable   on  each  of  the  first,   second,   and  third
         anniversaries of the date of grant.
(2)      Potential  gains  are  net of the  exercise  price,  but  before  taxes
         associated with the exercise. Amounts represent hypothetical gains that
         could be achieved for the respective options if exercised at the end of
         the  option  term.  The  assumed  5%  and  10%  rates  of  stock  price
         appreciation   are  provided  in  accordance  with  the  rules  of  the
         Securities  and Exchange  Commission and do not represent the Company's
         estimate or  projection  of the future  price of the  Company's  Common
         Stock. Actual gains, if any, on stock option exercises will depend upon
         the future market prices of the Company's Common Stock.

         The following  table provides  information on options  exercised in the
last  fiscal year by the  Company's  Named  Officers  and the value of each such
officer's unexercised options at September 30, 1997.

               AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR AND
                      OPTION VALUE AS OF SEPTEMBER 30, 1997

<TABLE>
<CAPTION>
                                                                       Number of Securities             Value of Unexercised
                                                                      Underlying Unexercised            In-the Money Options
                                                                  Options at Fiscal Year-End (#)      at Fiscal Year-End ($)(1)
                              Shares Acquired        Value        ------------------------------      -------------------------
Name                          on Exercise (#)     Realized ($)    Exercisable      Unexercisable    Exercisable     Unexercisable
- ----------------------------  ---------------     ------------    -----------      -------------    -----------     -------------
<S>                               <C>               <C>             <C>               <C>            <C>              <C>     
Fred W. Wagenhals.........           0                   0          290,000           16,000         $7,833,750       $154,000
Tod J. Wagenhals..........        30,600            $589,630        146,066           28,334         $3,847,346       $391,054
Christopher S. Besing.....        23,528            $676,430         33,138           28,334         $  781,812       $391,054
</TABLE>

- ------------------

(1)      Calculated  based  upon the  closing  price as  reported  on the Nasdaq
         National Market on September 30, 1997 of $29.125 per share.

401(k) Profit Sharing Plan

         In October 1994, the Company  established a defined  contribution  plan
(the "401(k)  Plan") that  qualifies as a cash or deferred  profit  sharing plan
under  Sections  401(a)  and 401(k) of the  Internal  Revenue  Code of 1986,  as
amended (the  "Internal  Revenue  Code").  Under the 401(k) Plan,  participating
employees may defer from 1% to 15% of their pre-tax compensation, subject to the
maximum  allowed under the Internal  Revenue Code.  The Company will  contribute
$0.50 for each dollar contributed by the employee,  up to a maximum contribution
of 2% of the
                                       40
<PAGE>
employee's defined compensation.  In addition, the 401(k) Plan provides that the
Company may make an employer profit sharing  contribution in such amounts as may
be determined by the Board of Directors.

1993 Stock Option Plan

         The  Company's  1993 Stock  Option  Plan,  as amended (the "1993 Plan")
provides  for the  granting  of options to acquire  Common  Stock of the Company
("Options"),  the direct granting of Common Stock ("Stock Awards"), the granting
of stock  appreciation  rights  ("SARs"),  and the granting of other cash awards
("Cash Awards") (Stock Awards,  SARs, and Cash Awards are collectively  referred
to herein as  "Awards").  The 1993 Plan is intended to comply with Rule 16b-3 as
promulgated under the Exchange Act with respect to persons subject to Section 16
of the  Exchange  Act. The Company  believes  that the 1993 Plan is important in
attracting and retaining  executives  and other key employees and  constitutes a
significant part of the compensation  program for key personnel,  providing them
with an opportunity to acquire a proprietary  interest in the Company and giving
them an additional incentive to use their best efforts for the long-term success
of the Company. The 1993 Plan will remain in effect until September 24, 2001.

         A total of  2,750,000  shares of Common  Stock may be issued  under the
1993 Plan.  As of January 30, 1998,  an  aggregate  of  1,340,612  shares of the
Company's Common Stock has been issued upon exercise of Options granted pursuant
to the 1993 Plan,  and there were  outstanding  Options to acquire an additional
1,143,028  shares of the Company's Common Stock. If any Option or SAR terminates
or expires  without having been  exercised in full,  stock not issued under such
Option or SAR will again be available  for the purposes of the 1993 Plan. If any
change is made in the stock  subject to the 1993 Plan,  or subject to any Option
or  SAR   granted   under  the  1993  Plan   (through   merger,   consolidation,
reorganization,  recapitalization,  stock  dividend,  split-up,  combination  of
shares,  exchange of shares, change in corporate structure,  or otherwise),  the
1993 Plan provides that  appropriate  adjustments will be made as to the maximum
number of shares  subject to the 1993 Plan and the number of shares and exercise
price per share of stock subject to outstanding Options.

         Options and Awards may be granted only to persons ("Eligible  Persons")
who at the time of grant are either (i) key  personnel,  including  officers and
directors  of  the  Company  or  its  subsidiaries,   or  (ii)  consultants  and
independent  contractors who provide valuable  services to the Company or to its
subsidiaries.  Options that are  incentive  stock options may only be granted to
employees of the Company or its subsidiaries. To the extent that granted Options
are incentive  stock options,  the terms and conditions of those Options must be
consistent with the qualification requirements set forth in the Internal Revenue
Code.  No  employee  of the  Company  may  receive  grants of  Options or Awards
representing  more than 50 percent of the shares of Common Stock  issuable under
the 1993 Plan.

         The  exercise  prices,  expiration  dates,  maximum  number  of  shares
purchasable,  and the other provisions of the Options will be established at the
time of grant.  The  exercise  prices of Options  that are not  incentive  stock
options may not be less than 85% of the fair market value of the Common Stock at
the time of the grant,  and the exercise  prices of incentive  stock options may
not be less than 100% (110% if the option is granted to a shareholder who at the
time the option is granted  owns stock  possessing  more than ten percent of the
total combined  voting power of all classes of stock of the Company) of the fair
market  value  of the  Common  Stock at the time of the  grant.  Options  may be
granted for terms of up to ten years and become  exercisable  in whole or in one
or more  installments  at such  time as may be  determined  upon a grant  of the
Options.  To exercise an Option, the optionholder will be required to deliver to
the Company full  payment of the  exercise  price for the shares as to which the
option is being  exercised.  Generally,  options can be exercised by delivery of
cash, bank cashier's check or shares of Common Stock of the Company.

         Unless  otherwise  authorized  by the  Board of  Directors  in its sole
discretion,  Options granted under the 1993 Plan are nontransferable  other than
by will or by the  laws of  descent  and  distribution  upon  the  death  of the
optionholder and, during the lifetime of the optionholder,  are exercisable only
by such optionholder.  Unless the terms of the stock option agreement  otherwise
provide, in the event of the death or termination of the employment
                                       41
<PAGE>
or services of the participant  (but never later than the expiration of the term
of  the  Option)  Options  may  be  exercised  within  a  one-month  period.  If
termination is by reason of disability, however, Options may be exercised by the
optionholder or the optionholder's estate or successor by bequest or inheritance
during the period ending one year after the  optionholder's  retirement (but not
later than the expiration of the term of the option).  Termination of employment
at any time for cause immediately  terminates all Options held by the terminated
employee.

         The 1993 Plan  includes an  automatic  program  that  provides  for the
automatic  grant  of  stock  options   ("Automatic   Options")  to  non-employee
directors.  Each non-employee  director serving on the Board of Directors on the
date the  amendments to the 1993 Plan  providing for the automatic  program were
approved by the Company's  shareholders  received  Automatic  Options to acquire
10,000 shares of Common Stock on that date, and each subsequently  newly elected
non-employee  member of the Board of Directors will receive Automatic Options to
acquire  10,000  shares  of  Common  Stock  on the  date  of  his  or her  first
appointment  or  election  to the Board of  Directors.  In  addition,  Automatic
Options to acquire  8,000  shares of Common Stock are  automatically  granted to
each  non-employee  director  at the  meeting  of the  Board of  Directors  held
immediately  after each annual meeting of  shareholders.  All Automatic  Options
vest and become exercisable immediately upon grant. A non-employee member of the
Board of Directors is not eligible to receive the 8,000-share  Automatic  Option
grant if that option  grant date is within 30 days of such  non-employee  member
receiving the 10,000-share  Automatic Option grant. The exercise price per share
of Common Stock subject to Automatic Options granted under the 1993 Plan will be
equal to 100% of the fair market value of the Company's Common Stock (as defined
in the 1993 Plan) on the date such  options are  granted.  The Company  believes
that the automatic grant of stock options to non-employee directors is necessary
to attract, retain, and motivate independent directors.

         The Company  also may grant Awards to Eligible  Persons  under the 1993
Plan. SARs entitle the recipient to receive a payment equal to the  appreciation
in market  value of a stated  number of  shares of Common  Stock  from the price
stated in the award  agreement  to the market  value of the Common  Stock on the
date the SAR is  first  exercised  or  surrendered.  Stock  Awards  entitle  the
recipient to directly receive Common Stock. Cash Awards entitle the recipient to
receive  direct   payments  of  cash  depending  on  the  market  value  or  the
appreciation of the Common Stock or other securities of the Company.

Limitation  of Directors'  Liability;  Indemnification  of Directors,  Officers,
Employees, and Agents

         The Company's Restated Articles eliminate the personal liability of any
director of the Company to the Company or its shareholders for money damages for
any action taken or failure to take any action as a director of the Company,  to
the  fullest  extent  allowed  by the  Arizona  Business  Corporation  Act  (the
"Business  Corporation Act").  Under the Business  Corporation Act, directors of
the Company will be liable to the Company or its  shareholders  only for (a) the
amount of a financial  benefit received by the director to which the director is
not  entitled;  (b) an  intentional  infliction  of harm on the  Company  or its
shareholders;  (c) certain unlawful  distributions  to shareholders;  and (d) an
intentional  violation of criminal  law. The effect of these  provisions  in the
Restated Articles is to eliminate the rights of the Company and its shareholders
(through  shareholders'  derivative  suits on behalf of the  Company) to recover
money  damages  from a  director  for all  actions  or  omissions  as a director
(including  breaches  resulting  from negligent or grossly  negligent  behavior)
except in the  situations  described  in clauses (a)  through  (d) above.  These
provisions  do  not  limit  or  eliminate  the  rights  of  the  Company  or any
shareholder to seek  non-monetary  relief such as an injunction or rescission in
the event of a breach of a director's duty of care.

         The Company's  Restated  Articles  require the Company to indemnify and
advance expenses to any person who incurs liability or expense by reason of such
person acting as a director of the Corporation, to the fullest extent allowed by
the Business  Corporation Act. This indemnification is mandatory with respect to
directors  in all  circumstances  in which  indemnification  is permitted by the
Business   Corporation   Act,  subject  to  the  requirements  of  the  Business
Corporation Act. In addition, the Company may, in its sole discretion, indemnify
and advance expenses,  to the fullest extent allowed by the Business Corporation
Act,  to any  person who incurs  liability  or expense by reason of such  person
acting  as  an  officer,   employee  or  agent  of  the  Company,  except  where
indemnification is
                                       42
<PAGE>
mandatory pursuant to the Business Corporation Act, in which case the Company is
required to indemnify to the fullest extent required by the Business Corporation
Act.

                              CERTAIN TRANSACTIONS

         In December 1994, Fred W. Wagenhals advanced $300,000 to the Company in
order to enable the Company to make certain advance royalty  payments related to
license  agreements  entered  into by the  Company for  die-cast  products to be
marketed by the Company  beginning  in the second  quarter of fiscal  1995.  The
Company  issued a promissory  note to Mr.  Wagenhals  for the  advance,  bearing
interest at 9% per annum, providing for monthly payment of accrued interest, and
calling  for the  payment of the  principal  no later than March 31,  1995.  The
Company  repaid the note in full on  February  9, 1995.  The  Company's  prepaid
expenses and other assets at September  30, 1995  included an advance of $50,000
to Mr. Wagenhals, which was repaid in fiscal 1996.

         The Company currently leases a building in Tempe,  Arizona,  containing
approximately  46,000 square feet, which the Company utilized for its corporate,
administrative  and sales offices,  and warehouse  facilities prior to September
1997. Fred W. Wagenhals currently owns a one-third interest in F.W. Investments,
a partnership that owns this facility. The Company paid F.W. Investments rent of
approximately  $177,000,  $177,000 and $183,000  during fiscal 1995,  1996,  and
1997, respectively.

         In November  1996, the Company issued to the seller of Sports Image and
persons  affiliated  with the seller an  aggregate  of 403,361  shares of Common
Stock as a portion of the consideration paid for the assets of Sports Image. See
"Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operations - Overview." Joseph M. Mattes,  who served as an officer and director
of the Company from  December  1996 until June 1997,  received  15,000 shares of
Common Stock as part of that  transaction.  An  aggregate  of 307,464  shares of
Common Stock issued in connection with the acquisition of Sports Image have been
registered for resale pursuant to another  registration  statement to which this
Prospectus relates. See "Principal and Selling Shareholders" and "Description of
Securities - Registration Rights."

                               PRIVATE PLACEMENTS

         In January 1994, the Company  completed a private placement of 83 units
and in March 1994,  the Company  completed a private  placement of 125 units for
$20,000  per  unit.  Each unit  consisted  of  $12,500  in  principal  amount of
Debentures  and  5,400  shares  of  Common  Stock.  All of the  Debentures  were
subsequently converted into shares of the Company's Common Stock at a conversion
price of $1.75 per share.  An  aggregate  of 11,142  shares of Common Stock that
were issued as part of the units or upon  conversion of the Debentures have been
registered for resale pursuant to another  Registration  Statement to which this
Prospectus relates. See "Principal and Selling Shareholders."

         In August 1994,  the Company  issued  100,000 shares of Common Stock to
F.M.  Motorsports,  Inc.,  formerly Fan Fueler,  Inc., as consideration  for the
assets  and  liabilities  acquired  from Fan  Fueler,  Inc.  at that  time.  See
"Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operations  - Overview."  An aggregate of 35,000  shares of Common Stock held by
F.M.  Motorsports,  Inc.  have been  registered  for resale  pursuant to another
Registration  Statement to which this  Prospectus  relates.  See  "Principal and
Selling Shareholders."

         In November  1996, the Company issued an aggregate of 403,361 shares of
Common Stock to the sellers of Sports Image. See "Certain Transactions."

         In January  1997,  the  Company  issued to the  sellers  of  Motorsport
Traditions  an aggregate  of 342,857  shares of Common Stock as a portion of the
consideration   paid  to  acquire  Motorsport   Traditions.   See  "Management's
Discussion  and  Analysis of  Financial  Condition  and Results of  Operations -
Overview."  An aggregate of 118,571  shares of Common Stock issued in connection
with the acquisition of Motorsport Traditions have been registered
                                       43
<PAGE>
for resale pursuant to another  registration  statement to which this Prospectus
relates. See "Principal and Selling Shareholders" and "Description of Securities
- - Registration Rights."

         On January 16, 1997, the Company sold an aggregate of 187,500 shares of
Common  Stock to Hasbro at a price of $14.50 per share.  An  aggregate of 57,500
shares  sold  to  Hasbro  have  been  registered  for  resale  pursuant  to  the
registration  statement to which this  Prospectus  relates.  See  "Principal and
Selling Shareholders" and "Description of Securities - Registration Rights." The
Company has agreed  that,  in the event that Hasbro sells such shares at a price
lower than $14.50 per share during the one-year  period  commencing on the later
of (i) April 16, 1997 or (ii) the effective date of the  Registration  Statement
of which this Prospectus forms a part, the Company will reimburse Hasbro for the
amount of such loss, plus interest.

         On August 1, 1997,  the Company  issued 8,180 shares of Common Stock to
Dale Jarrett in connection with a personal services contract entered into by the
Company  and Mr.  Jarrett on that date.  Pursuant  to an  agreement  between the
Company and Mr.  Jarrett,  Mr. Jarrett may resell up to one-third of such shares
each year, beginning on August 1, 1998.

         On August 8, 1997,  the Company listed an aggregate of 19,324 shares of
Common  Stock to E. J.  Simpson as a portion of the  license  fee  pursuant to a
license  agreement  entered into by the Company to Mr. Simpson on that date. All
of the 19,324 shares of Common Stock issued to Mr. Simpson are being  registered
for resale pursuant to the registration statement of which this Prospectus forms
a part. See "Principal and Selling Shareholders."

         On October 3, 1997, the Company issued an aggregate of 34,940 shares of
Common  Stock to RCR as a  portion  of the  license  fee  pursuant  to a license
agreement  entered  into by the Company and RCR on that date.  All of the 34,940
shares  issued  to  RCR  are  being   registered  for  resale  pursuant  to  the
registration statement of which this Prospectus forms a part. See "Principal and
Selling Shareholders."

         On February 3, 1998, the Company issued 9,486 shares of Common Stock to
Dale Earnhardt and Teresa  Earnhardt and 414 shares of Common Stock to Donald G.
Hawk, Jr., for services rendered to the Company by Mr. and Mrs. Earnhardt and by
Mr. Hawk, respectively. See "Principal and Selling Shareholders."
                                       44
<PAGE>
                       PRINCIPAL AND SELLING SHAREHOLDERS

         The following table sets forth certain information regarding the shares
of the Company's  outstanding  Common Stock beneficially owned as of February 6,
1998, by (i) each of the Company's  directors and executive  officers;  (ii) all
directors  and executive  officers of the Company as a group;  (iii) each person
who  is  known  by the  Company  to  own  beneficially  or  exercise  voting  or
dispositive  control over more than 5% of the Company's  Common Stock;  and (iv)
each of the Selling Shareholders.

<TABLE>
<CAPTION>
                                            Shares Beneficially                          Shares Beneficially
                                              Owned Prior to                                Owned After
                                              Offering(1)(2)          Shares Being        Offering(1)(2)(3)
Name and Address of                       ----------------------     Registered for    ----------------------
Beneficial Owner                              Number     Percent        Sale(3)          Number       Percent
- ------------------------------------      -------------  -------     --------------    ---------      -------

<S>                                       <C>             <C>            <C>           <C>             <C>  
Directors and Executive Officers
- --------------------------------
Fred W. Wagenhals                         2,394,933 (4)   14.7%               0        2,394,933       14.7%
Tod J. Wagenhals                            152,522 (5)     *                 0          152,522         *
Charles C. Blossom, Jr.                      50,000 (6)     *                 0           50,000         *
Christopher S. Besing                        61,666 (7)     *                 0           61,666         *
Melodee L. Volosin                           34,166 (8)     *                 0           34,166         *
John S. Bickford, Sr.                        24,026 (9)     *            15,693            8,333         *
Jack M. Lloyd                                26,000 (10)    *                 0           26,000         *
Robert H. Manschot                           31,310 (11)    *                 0           31,310         *
All directors and executive officers                      
as a group (eight persons)                2,774,623       16.6%          15,693        2,758,930       16.6%

Other Selling Shareholders
- --------------------------
Dale Earnhardt and Teresa Earnhardt,
  JTWROS (12)                               258,950        1.6%         258,950                0         *
Jeffrey M. Gordon (13)                      101,428         *           101,428                0         *
Hasbro, Inc. (14)                            57,500         *            57,500                0         *
F.M. Motorsports, Inc. (15)                  35,000         *            35,000                0         *
Richard R. Childress (16)                    30,000         *            30,000                0         *
Joseph M. Mattes (17)                        25,000         *            15,000           10,000         *
E.J. Bill Simpson (18)                       19,324         *            19,324                0         *
Dianne Leavitt                               11,679         *            11,142              537         *
William N. Patterson                          5,440         *             4,940              500         *
Donald G. Hawk, Jr.(19)                       5,414         *             5,414                0         *
Brian Bell                                      290         *               290                0         *
John S. Bickford, Jr.                           290         *               290                0         *
Tom Bickford                                    290         *               290                0         *
Patricia Henry                                  290         *               290                0         *
Kimberly Perry                                  290         *               290                0         *
</TABLE>
- -----------------------------------
*Less than 1% of outstanding shares of Common Stock.

(1)       Except as otherwise indicated, each person named in the table has sole
          voting  and  investment   power  with  respect  to  all  Common  Stock
          beneficially  owned by him, subject to applicable  community  property
          law.  Except  as  otherwise  indicated,  each of such  persons  may be
          reached  through  the  Company at 4707 East  Baseline  Road,  Phoenix,
          Arizona 85040.
(2)       The numbers and  percentages  shown include the shares of Common Stock
          actually  owned as of February 6, 1998 and the shares of Common  Stock
          which the person or group had the right to  acquire  within 60 days of
          such date. In calculating  the percentage of ownership,  all shares of
          Common  Stock  which the  identified  person or group had the right to
          acquire  within  60 days of  February  6, 1998  upon the  exercise  of
          options are deemed to be outstanding  for the purpose of computing the
          percentage  of the  shares of  Common  Stock  owned by such  person or
          group,  but are not  deemed  to be  outstanding  for  the  purpose  of
          computing  the  percentage  of the shares of Common Stock owned by any
          other person.
(3)       Each of the Selling  Shareholders  is assumed to be selling all of the
          shares of Common Stock  registered  for sale and will own no shares of
          Common  Stock  after the  offering,  except for 10,000,  537,  and 500
          shares of Common Stock to be  beneficially  owned by Joseph M. Mattes,
          Dianne Leavitt,  and William N. Patterson,  respectively.  The Company
          has no assurance  that the Selling  Shareholders  will sell any of the
          securities being registered hereby.
(4)       Represents  2,099,600  shares of Common  Stock and  vested  options to
          acquire 295,333 shares of Common Stock.
                                       45
<PAGE>
(5)       Represents  1,456 shares of Common Stock and vested options to acquire
          151,066 shares of Common Stock.
(6)       Represents vested options to acquire 50,000 shares of Common Stock.
(7)       Represents 23,528 shares of Common Stock and vested options to acquire
          38,138 shares of Common Stock.
(8)       Represents vested options to acquire 34,166 shares of Common Stock.
(9)       Represents  (i) 15,643  shares of Common  Stock and vested  options to
          acquire 8,333 shares of Common Stock held by Mr. Bickford; and (ii) 50
          shares of Common Stock held by Mr.  Bickford as  custodian  for Boston
          Reid.
(10)      Represents vested options to acquire 26,000 shares of Common Stock.
(11)      Represents  5,310 shares of Common Stock and vested options to acquire
          26,000 shares of Common Stock.
(12)      The Company, Mr. Earnhardt,  and certain of Mr. Earnhardt's affiliates
          are parties to various  license  agreements.  See  "Business - License
          Agreements."
(13)      The Company,  Mr. Gordon,  and certain of Mr. Gordon's  affiliates are
          parties  to  various  license  agreements.  See  "Business  -  License
          Agreements."
(14)      The Company and Hasbro are parties to certain license agreements.  See
          "Business - License Agreements."
(15)      F.M. Motorsports, Inc. is owned by Fred Miller, III, who may be deemed
          to be the  beneficial  owner of the shares  held by F.M.  Motorsports,
          Inc.
(16)      The Company, Mr. Childress,  and certain of Mr. Childress'  affiliates
          are parties to various  license  agreements.  See  "Business - License
          Agreements."
(17)      Represents 15,000 shares of Common Stock and vested options to acquire
          10,000  shares of Common  Stock.  Mr.  Mattes is a former  officer and
          director of the Company. See "Certain Transactions."
(18)      The Company and Mr.  Simpson are parties to a license  agreement.  See
          "Managements  Discussion  and  Analysis  of  Financial  Condition  and
          Results of Operations - Liquidity and Capital Resources."
(19)      An affiliate of Mr. Hawk provides consulting services to the Company.


                            DESCRIPTION OF SECURITIES

          The Company's  authorized  capital  consists of  25,000,000  shares of
Common Stock, $0.01 par value and 5,000,000 shares of serial preferred stock, no
par value (the "Serial  Preferred  Stock").  As of February 6, 1998,  16,034,044
shares  of  Common  Stock  and no shares of  Preferred  Stock  were  issued  and
outstanding.  An additional  1,409,388 shares of Common Stock may be issued upon
exercise of options  outstanding  or available for issuance  under the Company's
1993 Stock Option Plan. All of the issued and outstanding shares of Common Stock
are fully paid and non-assessable.

Common Stock

          Holders of shares of Common  Stock are  entitled  to one vote for each
share of Common  Stock held of record on all matters  submitted to a vote of the
shareholders,  other than the election of directors  in which  shareholders  are
entitled to cumulate their votes in accordance with Arizona law.  Subject to the
preferences of any outstanding  preferred  stock,  each share of Common Stock is
entitled  to receive  dividends  as may be declared  by the  Company's  Board of
Directors  out  of  funds  legally  available.  In  the  event  of  liquidation,
dissolution  or  winding up of the  Company,  the  holders  of Common  Stock are
entitled to share ratably in all assets  remaining  after payment in full of all
creditors  of the Company and the  liquidation  preferences  of any  outstanding
shares of preferred stock.

Serial Preferred Stock

          The  Serial   Preferred  Stock  may  be  issued  in  such  series  and
denominations   as  deemed  advisable  by  the  Company's  Board  of  Directors.
Accordingly,  the Board of Directors is empowered, without shareholder approval,
to issue Serial Preferred Stock with dividend, liquidation,  conversion, voting,
or other rights that could adversely  affect the voting power or other rights of
holders of the Common  Stock.  In the event of  issuance,  the Serial  Preferred
Stock  could  be  utilized,   under  certain  circumstances,   as  a  method  of
discouraging,  delaying,  or preventing a change in control of the Company.  The
Company does not currently intend to issue any shares of Serial Preferred Stock.
                                       46
<PAGE>
Senior Notes due January 2, 1999

         On January 2, 1997,  the Company  issued an aggregate of $20.0  million
principal amount of Senior Notes to three insurance companies.  The Senior Notes
bear interest at the rate of 8.05% per annum,  provide for semi-annual  payments
of accrued  interest,  and mature on January 2, 1999. The Company may not prepay
the Senior Notes prior to maturity,  but will be required to offer to redeem the
Senior Notes in the event of a "Change of Control" of the Company, as defined in
the Senior Notes. The Senior Notes contain certain  provisions that, among other
things,  require  the Company to comply with  certain  financial  ratios and net
worth  requirements and limit the ability of the Company and its subsidiaries to
incur additional  indebtedness,  to sell assets, or to engage in certain mergers
on   consolidations.   The  Senior  Notes  are   guaranteed   by  the  Company's
subsidiaries.

Registration Rights

         In connection with the acquisition of Sports Image, the Company entered
into a registration agreement with the sellers of Sports Image. The registration
agreement grants the holders of the shares issued to the sellers of Sports Image
the  right to one  "demand"  registration  as well as  "piggyback"  registration
rights. In connection with the acquisition of Motorsport Traditions, the Company
entered  into  two  registration  agreements  with  the  sellers  of  Motorsport
Traditions.  These  agreements  required  the  Company  to  file a  registration
statement covering the shares issued to the sellers of Motorsport Traditions and
to use its best efforts to cause the registration  statement to become effective
as soon as  practicable  and to remain  effective  until  December 31, 1999.  In
addition, the registration  agreements grant the holders of the shares issued to
the  sellers  of  Motorsport  Traditions  "piggyback"  registration  rights.  In
connection with the sale of shares of Common Stock to Hasbro, the Company agreed
to use its best efforts to file a  registration  statement  covering such shares
and to cause  the  registration  statement  to  become  effective  and to remain
effective   until  January  16,  2000.  In  March  1997,  the  Company  filed  a
registration  statement  and caused that  registration  statement to be declared
effective in order to satisfy the Company's  obligations  to register the shares
covered by the  registration  agreements  described  above.  In  addition to the
resale of shares of Common Stock by other Selling Shareholders,  this Prospectus
relates to the resale of those  shares  covered  by the  registration  statement
described  above  that have not  previously  been sold by the  sellers of Sports
Image,  the sellers of  Motorsports  Traditions,  or Hasbro.  See "Principal and
Selling Shareholders."

Arizona Corporate Takeover Act and Certain Charter Provisions

         The Company is subject to the  provisions of Arizona  Revised  Statutes
Sections  10-2701 et. seq. (the "Arizona  Corporate  Takeover Act"). The Arizona
Corporate Takeover Act and certain provisions of the Company's Restated Articles
and Restated  Bylaws,  as summarized in the following  paragraphs,  may have the
effect of discouraging,  delaying,  or preventing  hostile takeovers  (including
those that might  result in a premium  over the  market  price of the  Company's
Common Stock), or discouraging,  delaying,  or preventing  changes in control or
management of the Company.

Arizona Corporate Takeover Act

         Article 1 of the Arizona Corporate Takeover Act is intended to restrict
"greenmail"  attempts by prohibiting  the Company from  purchasing any shares of
its capital stock from any beneficial  owner of more than 5% of the voting power
of the  Company  (a "5%  Owner") at a per share  price in excess of the  average
market price during the 30 trading days prior to the purchase, unless (i) the 5%
Owner has beneficially owned the shares to be purchased for a period of at least
three years prior to the purchase; (ii) a majority of the Company's shareholders
(excluding  the 5% Owner,  its  affiliates  or  associates,  and any  officer or
director of the Company)  approves the purchase;  or (iii) the Company makes the
offer available to all holders of shares of its capital stock.

         Article  2 of  the  Arizona  Corporate  Takeover  Act  is  intended  to
discourage  the  direct or  indirect  acquisition  by any  person of  beneficial
ownership of shares of the Company (other than an acquisition of shares from the
Company)  that would,  when added to other  shares of the  Company  beneficially
owned by such person, immediately
                                       47
<PAGE>
after the acquisition  entitle such person to exercise or direct the exercise of
(a) at least  20% but less  than 33 1/3%,  (b) at least 33 1/3% but less than or
equal to 50%, or (c) more than 50% of the voting power of the Company's  capital
stock (a "Control Share  Acquisition").  The Arizona Corporate  Takeover Act (1)
gives the  shareholders  of the  Company  other  than any  person  that makes or
proposes to make a Control Share  Acquisition  (the  "Acquiring  Person") or the
Company's  directors  and  officers  the right to limit the voting  power of the
shares acquired by the Acquiring  Person that exceed the threshold voting ranges
described  above,  other than in the  election of  directors,  and (2) gives the
Company the right to redeem such  shares  from the  Acquiring  Person at a price
equal to their fair market value under certain circumstances.

         Article  3 of  the  Arizona  Corporate  Takeover  Act  is  intended  to
discourage the Company from entering into certain mergers, consolidations, share
exchanges,  sales or other dispositions of the Company's assets,  liquidation or
dissolution of the Company,  reclassification  of securities,  stock  dividends,
stock splits, or other  distribution of shares,  and certain other  transactions
(each a "Business  Combination")  with any  Interested  Shareholder  (as defined
below) or any of the Interested  Shareholder's  affiliates for a period of three
years after the date that the Interested  Shareholder  first acquired the shares
of Common Stock that qualify such person as an  Interested  Shareholder,  unless
either the Business Combination or the Interested  Shareholder's  acquisition of
shares is approved by a committee of the Company's Board of Directors (comprised
of  disinterested  directors  or other  persons)  prior to the date on which the
Interested  Shareholder first acquired the shares that qualify such person as an
Interested  Shareholder.  In  addition,  Article 3 prohibits  the  Company  from
engaging in any Business  Combination  with an Interested  Shareholder or any of
the Interested  Shareholder's affiliates after such three-year period unless (i)
the Business Combination or acquisition of shares by the Interested  Shareholder
was approved by the Company's  Board of Directors prior to the date on which the
Interested  Shareholder  acquired  the shares that  qualified  such person as an
Interested  Shareholder;  (ii)  the  Business  Combination  is  approved  by the
Company's   shareholders   (excluding  the  Interested  Person  or  any  of  its
affiliates)  at a meeting  called  after such  three-year  period;  or (iii) the
Business Combination satisfies each of certain statutory requirements. Article 3
defines an  "Interested  Shareholder"  as any person (other than the Company and
its  subsidiaries)  that either (a) beneficially  owns 10% or more of the voting
power of the  outstanding  shares  of the  Company,  or (b) is an  affiliate  or
associate  of the  Company and who,  at any time  within the  three-year  period
preceding the transaction, was the beneficial owner of 10% or more of the voting
power of the outstanding shares of the Company.

Certain Charter Provisions

         In addition to the  provisions  of the Arizona  Corporate  Takeover Act
described above, the Company's  Restated  Articles and Restated Bylaws contain a
number  of  provisions  relating  to  corporate  governance  and the  rights  of
shareholders.  These  provisions  include  (a) the  authority  of the  Board  of
Directors to fill vacancies on the Board of Directors;  (b) the authority of the
Board of Directors to issue  preferred  stock in series with such voting  rights
and other powers as the Board of Directors may determine;  (c) a provision that,
unless otherwise  prohibited by law, special meetings of the shareholders may be
called only by the  President  of the  Company,  the Board of  Directors,  or by
holders of not fewer than 10% of all shares entitled to vote at the meeting; and
(d) a provision for cumulative voting in the election of directors,  pursuant to
Arizona law.

Shares Eligible For Future Sale

         As of February 6, 1998,  the  Company had  16,034,044  shares of Common
Stock outstanding, of which approximately 13,368,600 shares are freely tradeable
in the public market without restriction under the Securities Act unless held by
an  "affiliate"  of the  Company,  as that term is defined in Rule 144 under the
Securities Act. The  approximately  2,665,600  remaining  shares of Common Stock
currently  outstanding are  "restricted  securities," as that term is defined in
Rule  144,  and may be sold  only in  compliance  with  Rule  144,  pursuant  to
registration under the Securities Act or pursuant to an exemption therefrom. The
aggregate of 555,841 of such "restricted  securities" covered by this Prospectus
are being registered for resale pursuant to the registration  statement of which
this  Prospectus  forms a part or have been  registered for resale under another
registration statement to which this
                                       48
<PAGE>
Prospectus  relates.  Affiliates  will  be  subject  to  certain  of the  resale
limitations of Rule 144 as promulgated under the Securities Act.

         In general, under Rule 144 as currently in effect, a person (or persons
whose  shares  are  aggregated),  including  a person who may be deemed to be an
"affiliate" of the Company as that term is defined under the Securities  Act, is
entitled to sell, within any three-month period, a number of shares beneficially
owned by such  person for at least one year in such  amount that does not exceed
the greater of (i) one percent of the  then-outstanding  shares of Common  Stock
(approximately 160,340 shares as of February 6, 1998) or (ii) the average weekly
trading  volume of the Common Stock during the four calendar  weeks  immediately
preceding the date on which notice of the sale is filed with the  Securities and
Exchange  Commission.  Sales  under Rule 144 also are  subject to certain  other
requirements  relating to the manner of sale,  notice,  and the  availability of
current  public  information  about the  Company.  However,  a person who is not
deemed to have been an affiliate at any time within the three months immediately
prior to the date of sale, and who has beneficially  owned his or her shares for
at least  two years is  entitled  to sell  those  shares  without  regard to the
volume,  manner of sale or notice  requirements.  An aggregate of  approximately
2,101,000 shares currently held by certain officers and directors of the Company
currently are available for sale under Rule 144. Sales of substantial amounts of
Common Stock by shareholders of the Company under Rule 144 or otherwise, or even
the potential for such sales,  may have a depressive  effect on the market price
of the Common Stock.

         As of January 30, 1998, options to purchase a total of 1,143,028 shares
of Common Stock were outstanding under the Company's 1993 Stock Option Plan. See
"Management  - 1993 Stock  Option  Plan."  The  Company  has filed  registration
statements under the Securities Act to register for offer and sale the 2,750,000
shares of Common Stock  reserved for issuance  pursuant to the exercise of stock
options  granted  under the 1993 Plan.  Shares issued upon the exercise of stock
options  granted under the 1993 Plan  generally will be eligible for sale in the
public market.

Transfer Agent and Registrar

         The transfer  agent and  registrar  for the  Company's  Common Stock is
American Stock Transfer and Trust Company, New York, New York.

                              PLAN OF DISTRIBUTION

         The Company is  registering  hereby,  or has  registered  under another
registration  statement  to which this  Prospectus  relates,  a total of 555,841
shares of currently  outstanding  Common Stock,  all of which shares may be sold
from time to time by the Selling Shareholders.  Each Selling Shareholder may use
this Prospectus as updated from time to time to offer the shares of Common Stock
for sale in transactions in which the Selling Shareholder is or may be deemed to
be an underwriter within the meaning of the Securities Act. The Company will not
receive any proceeds  from the sale of any shares of Common Stock by the Selling
Shareholders.  The Company will not pay any  compensation  to any NASD member in
connection with this offering.  Brokerage  commissions,  if any, attributable to
the sale of the  shares  of Common  Stock  offered  hereby  will be borne by the
holders thereof.

         Each currently  outstanding  share of Common Stock being registered for
resale hereby may be sold by the holder thereof in transactions  that are exempt
from  registration  under  the  Securities  Act or as long  as the  Registration
Statement  of  which  this  Prospectus  forms  a part  is  effective  under  the
Securities Act, and as long as there is a  qualification  in effect under, or an
available  exemption from, any applicable  state  securities law with respect to
the resale of such  shares.  The  Selling  Shareholders,  in addition to selling
pursuant to the Registration  Statement of which this Prospectus is a part, also
may sell under Rule 144 as promulgated  under the Securities Act, if applicable.
See "Description of Securities - Shares Eligible for Future Sale."
                                       49
<PAGE>
         The  Selling  Shareholders  also may pledge the shares of Common  Stock
being  registered  for resale hereby to NASD  broker/dealers  (each a "Pledgee")
pursuant  to the  margin  provisions  of  each  Selling  Shareholder's  customer
agreements  with such  Pledgees.  Upon  default  by a Selling  Shareholder,  the
Pledgee may offer and sell shares of Common Stock from time to time as described
above.

                                 LEGAL OPINIONS

         The  validity  of the shares of Common  Stock  offered  hereby  will be
passed upon for the Company by O'Connor,  Cavanagh,  Anderson,  Killingsworth  &
Beshears, a professional association,  Phoenix, Arizona. Certain members of such
firm  beneficially  owned 12,000 shares of the Company's  Common Stock as of the
date of this Prospectus.

                                     EXPERTS

         The consolidated financial statements incorporated by reference in this
Prospectus and elsewhere in the Registration  Statement of which this Prospectus
forms a part have  been  audited  by Arthur  Andersen  LLP,  independent  public
accountants,  as  indicated  in their  reports  with  respect  thereto,  and are
incorporated by reference  herein in reliance upon the authority of said firm as
experts in giving said reports.

                             ADDITIONAL INFORMATION

         The  Company has filed with the  Securities  and  Exchange  Commission,
Washington,  D.C.  20549,  a  Registration  Statement  on  Form  S-3  under  the
Securities  Act of  1933,  with  respect  to the  shares  offered  hereby.  This
Prospectus  does not contain all the information  contained in the  Registration
Statement,  certain parts of which are omitted in accordance  with the rules and
regulations of the Commission. For further information regarding the Company and
the shares of Common Stock offered hereby, reference is made to the Registration
Statement, including the exhibits that are a part thereof, which may be obtained
upon request to the Commission and the payment of the prescribed  fee.  Material
contained  in the  Registration  Statement  may be examined at the  Commission's
Washington,  D.C.  office  and  copies  may  be  obtained  at  the  Commission's
Washington,  D. C. office upon payment of prescribed fees.  Statements contained
in this Prospectus are not necessarily  complete,  and in each case reference is
made to the copy of such  contracts  or  documents  filed as an  exhibit  to the
Registration Statement, each such statement being qualified by this reference.
                                       50
<PAGE>
================================================================================

No  person  has  been  authorized  to  give  any  information  or  to  make  any
representation  not contained in this  Prospectus,  and, if given or made,  such
information or representation  must not be relied upon as having been authorized
by or on behalf of the Company.  This Prospectus does not constitute an offer to
sell or a solicitation  of an offer to buy any shares covered by this Prospectus
in any  jurisdiction  or to any person to whom it is unlawful to make such offer
or  solicitation.  Neither  the  delivery of this  Prospectus  nor any sale made
hereunder shall, under any circumstances,  create any implication that there has
been no change in the affairs of the Company or that the  information  contained
herein is correct as of any date subsequent to the date hereof.

                               ------------------

                                                                Page
            Available Information................................. 2
            Incorporation of Certain Information                    
             by Reference......................................... 2
            Forward-Looking Statements.............................2
            Prospectus Summary.................................... 3
            Risk Factors.......................................... 6
            Use of Proceeds.......................................13
            Dividends.............................................13
            Capitalization........................................13
            Price Range of Common Stock...........................14
            Selected Consolidated Financial Data..................15
            Management's  Discussion and Analysis of                
             Financial Condition and Results of                     
             Operations...........................................16
            Business..............................................23
            Properties............................................36
            Management............................................37
            Certain Transactions..................................43
            Private Placements....................................43
            Principal and Selling Shareholders....................45
            Description of Securities.............................46
            Plan of Distribution..................................49
            Legal Opinions........................................50
            Experts...............................................50
            Additional Information................................50

================================================================================

                                555,841 Shares of
                                  Common Stock
                         
                         
                         
                               ACTION PERFORMANCE
                                 COMPANIES, INC.
                         
                         
                         
                                 ---------------
                         
                               P R O S P E C T U S
                         
                                 ---------------
                         
                         
                         
                                             , 1998
                         
================================================================================
<PAGE>
                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS


Item 14.  Other Expenses of Issuance and Distribution.

         The following  table sets forth the expenses  payable by the Registrant
in connection with the offering described in the Registration Statement.  All of
the amounts shown are estimates except for the registration fees:

                                                               Amount to be Paid
                                                               -----------------

         Registration Fee.....................................     $   661.31
         Accountants' Fees and Expenses.......................       5,000.00
         Legal Fees and Expenses..............................      40,000.00
         Printing and Engraving Expenses......................       2,500.00
         Miscellaneous Fees...................................       1,838.69
                                                                   ----------
           Total..............................................     $50,000.00
                                                                   ==========

Item 15.  Indemnification of Directors and Officers.

         The Registrant's  Amended and Restated  Articles of Incorporation  (the
"Restated Articles") require the Registrant to indemnify and advance expenses to
any person who incurs  liability or expense by reason of such person acting as a
director  of the  Corporation,  to the  fullest  extent  allowed by the  Arizona
Business Corporation Act (the "Business  Corporation Act"). This indemnification
is  mandatory  with  respect  to  directors  in  all   circumstances   in  which
indemnification  is permitted by the Business  Corporation  Act,  subject to the
requirements of the Business  Corporation Act. In addition,  the Registrant may,
in its sole discretion,  indemnify and advance  expenses,  to the fullest extent
allowed by the Business  Corporation  Act, to any person who incurs liability or
expense by reason of such person acting as an officer,  employee or agent of the
Registrant,  except where  indemnification is mandatory pursuant to the Business
Corporation  Act, in which case the  Registrant  is required to indemnify to the
fullest  extent  required by the Business  Corporation  Act. The effect of these
provisions is described below.

Required Indemnification

         The  Restated  Articles and the  Business  Corporation  Act require the
Registrant to indemnify all "Outside  Directors," as defined below, and officers
of the Registrant who are not directors  against  "liability," as defined below.
The  Restated  Articles  and the  Business  Corporation  Act  also  require  the
Registrant to indemnify  against  reasonable  "expenses," as defined below,  any
director who is the  prevailing  party in the defense of any proceeding to which
the  director  is a  party  because  such  person  is or was a  director  of the
Registrant. In addition, the Business Corporation Act requires the Registrant to
pay  expenses  to Outside  Directors  in advance of a final  disposition  of the
proceeding if (1) the director furnishes to the Registrant a written affirmation
(an  "Affirmation")  of his or her good faith belief that (i) his or her conduct
was in good faith,  (ii) he or she  reasonably  believed that the conduct was in
the best interests of the Registrant or at least not opposed to the Registrant's
best interests, and (iii) in the case of any criminal proceeding,  he or she had
no  reasonable  cause to believe the  conduct was  unlawful  (the  "Standard  of
Conduct"),  and  (2)  the  director  provides  the  Registrant  with  a  written
undertaking  (an  "Undertaking")  to  repay  the  advance  if it  ultimately  is
determined that the director did not meet the Standard of Conduct.  However, the
Business  Corporation Act prohibits the Registrant from advancing expenses to an
Outside Director if a court  determines  before payment that the director failed
to meet  the  Standard  of  Conduct  and a court  does not  otherwise  authorize
indemnification.
                                       R-1
<PAGE>
         The Restated Articles and the Business Corporation Act also require the
Registrant  to  indemnify  a  director  who is not an Outside  Director  against
liability, but only if the Registrant is authorized in the specific case after a
determination has been made by either (a) a majority of the members of the Board
of  Directors  who are not at the time  parties to the  proceeding,  (b) special
legal counsel, or (c) the shareholders of the Registrant (excluding shares owned
by or voted under the control of  directors  who are at the time  parties to the
proceeding)   that  the   director   has  met  the   Standard   of   Conduct  (a
"Determination").  In  addition,  the Business  Corporation  Act  prohibits  the
Registrant  from  indemnifying  a  director  who is not an Outside  Director  in
connection  with a proceeding by or in the right of the  Registrant in which the
director  is  adjudged  liable  to  the  Registrant,  or in  connection  with  a
proceeding  in which the  director  was  adjudged  liable on the basis  that the
director  improperly  received a personal benefit.  As permitted by the Business
Corporation Act, the Restated Articles also require the Registrant to pay for or
reimburse the reasonable  expenses of a director who is not an Outside  Director
in advance of the final  disposition  of a proceeding if the director  furnishes
the Registrant with an Affirmation, an Undertaking,  and a Determination is made
that the facts then known to the  persons  making  the  Determination  would not
preclude indemnification under the Business Corporation Act.

Optional Indemnification

         Except for situations where the Registrant is required to indemnify its
officers who are not also directors against  liability,  as described above, the
Restated Articles and the Business Corporation Act permit the Registrant, in its
sole  discretion,  to indemnify  against  liability and advance  expenses to any
officer,  employee,  or agent who is not a director  to the same  extent as to a
director.  However,  the Business  Corporation Act prohibits the Registrant from
indemnifying  such persons against liability unless a Determination is made that
indemnification  is  permissible  because  the  person has met the  Standard  of
Conduct.  The  Business  Corporation  Act permits the  Registrant  to pay for or
reimburse  expenses to an officer,  employee,  or agent who is not a director in
advance  of a final  disposition  of the  proceeding,  but  only  if the  person
furnishes  to  the  Registrant  an  Affirmation  and  an   Undertaking,   and  a
Determination  is made that the  facts  then  known to the  persons  making  the
Determination would not otherwise preclude indemnification.

Court Ordered Indemnification

         The  Restated  Articles  and the  Business  Corporation  Act  permit  a
director or officer of the  Registrant to apply to a court for  indemnification,
in which case the court may, subject to certain conditions, order the Registrant
to indemnify such person for part or all of the person's liability and expenses.

Definitions

         The  Business  Corporation  Act defines  "Outside  Director"  to mean a
director who, when serving as a director, was not an officer, employee or holder
of  more  than  5% of the  outstanding  shares  of any  class  of  stock  of the
Registrant.  "Liability" under the Business Corporation Act means the obligation
to pay a judgment, settlement, penalty or fine, including an excise tax assessed
with respect to an employee benefit plan, or reasonable  expenses  incurred with
respect to a proceeding and includes  obligations and expenses that have not yet
been paid by the indemnified  person but that have been or may be incurred.  The
Business Corporation Act defines "expenses" as attorney fees and all other costs
and expenses reasonably related to a proceeding.
                                       R-2
<PAGE>
Item 16.  Exhibits

<TABLE>
<CAPTION>
Exhibit
Number                                      Exhibit
- -------                                     -------

<S>               <C>
1.0               Form of Underwriting Agreement(1)
3.1               First Amended and Restated Articles of Incorporation of Registrant(2)
3.2               Amended and Restated Bylaws of Registrant(2)
4.1               Form of Certificate of Common Stock(3)
5.1               Opinion of O'Connor, Cavanagh, Anderson, Killingsworth & Beshears, P.A.
10.4.2            1993 Stock Option Plan, as amended and restated through January 16, 1997(4)
10.8              Form of Indemnification Agreement entered into with the Directors of the Registrant(3)
10.21             Lease between the Company and F.W. Investments dated January 1, 1994(5)
10.24.1           Commercial Credit Agreement dated March 6, 1995 between the Company and the Hong Kong
                  and Shanghai Banking Corporation Limited(6)
10.24.2           Optional Advance Time Note (Loans Against Imports) dated March 6, 1995 between the Company
                  and the Hong Kong and Shanghai Banking Corporation(6)
10.25             Bill of Sale and Asset Purchase Agreement between the Company, Fan Fueler, Inc., Peter
                  LaMonica, and Fred Miller, III dated August 12, 1994(7)
10.26             Bill of Sale and Asset Purchase Agreement between the Company, M-Car, Incorporated, and
                  Robert Scott Tremonti dated September 29, 1994(7)
10.27             Manufacturing Agreement between the Company and Early Light International (Holdings) Ltd.
                  dated December 5, 1994(7)
10.29             Asset Purchase Agreement dated March 31, 1995 between the Company and Motorsports
                  Promotion, Inc.(6)
10.30             Promissory Note dated March 31, 1995 between Motorsports Promotions, Inc., as borrower, and
                  the Company, as lender(6)
10.31             Security Agreement dated March 31, 1995 between Motorsports Promotions, Inc., as debtor, and
                  the Company, as secured party(6)
10.32             Credit Agreement by and between the Company and Wells Fargo HSBC Trade Bank, N.A.(8)
10.33             Asset Purchase  Agreement dated as of November 7, 1996, among Action  Performance  Companies,
                  Inc.,  SII  Acquisition,  Inc.,  Sports  Image,  Inc.,  and R. Dale  Earnhardt  and Teresa H.
                  Earnhardt(9)
10.34             Promissory Note dated November 7, 1996, in the principal amount of $24,000,000 issued by SII
                  Acquisition, Inc., as Maker, to Sports Image, Inc., as Payee, together with Guarantee of Action
                  Performance Companies, Inc.(9)
10.35             Security Agreement dated November 7, 1996, between Sports Image, Inc. and SII Acquisition,
                  Inc.(9)
10.36             Registration Agreement dated as of November 7, 1996, among Action Performance Companies,
                  Inc., Sports Image, Inc., and R. Dale Earnhardt and Teresa H. Earnhardt(9)
10.37             License Agreement dated as of November 7, 1996, among SII Acquisition, Inc., Dale Earnhardt,
                  and Action Performance Companies, Inc.(9)
10.38             Employment Agreement dated as of November 7, 1996, between Action Performance Companies,
                  Inc. and Joe Mattes(9)
10.39             Asset Purchase Agreement dated as of January 1, 1997, among Action Performance Companies,
                  Inc., MTL Acquisition, Inc., Motorsport Traditions Limited Partnership, Midland Leasing, Inc.,
                  and Motorsports By Mail, Inc.(10)
10.40             Exchange Agreement dated as of January 1, 1997, among Action Performance Companies, Inc.,
                  Kenneth R. Barbee, and Jeffery M. Gordon(10)
10.41             Promissory Note dated January 1, 1997, in the principal amount of $1,600,000 issued by MTL
                  Acquisition, Inc., as Maker, to Motorsport Traditions Limited Partnership, as Payee, together with
                  Guarantee of Action Performance Companies, Inc.(10)
</TABLE>
                                                      R-3
<PAGE>
<TABLE>
Exhibit
Number                                      Exhibit
- -------                                     -------
<S>               <C>                                         
10.42             Note Purchase Agreement dated as of January 2, 1997, among Action Performance Companies,
                  Inc., Jefferson-Pilot Life Insurance Company, Alexander Hamilton Life Insurance Company of
                  America, and First Alexander Hamilton Life Insurance Company, together with form of Note,
                  form of Subsidiary Guaranty, and form of Subsidiary Joinder(10)
10.43             Credit Agreement dated as of January 2, 1997, among Action Performance Companies, Inc.,
                  Sports Image, Inc., MTL Acquisition, Inc., and First Union National Bank of North Carolina(10)
10.44             Registration Agreement dated as of January 1, 1997, among Action Performance Companies, Inc.,
                  Motorsport Traditions Limited Partnership, Midland Leasing, Inc., and Motorsports By Mail,
                  Inc.(10)
10.45             Registration Agreement dated as of January 1, 1997, among Action Performance Companies, Inc.,
                  Kenneth R. Barbee, and Jeffery M. Gordon(10)
10.46             Employment Agreement dated as of January 1, 1997, between Action Performance Companies,
                  Inc. and Kenneth R. Barbee(10)
10.47             Consulting Agreement dated as of January 1, 1997, between Action Performance Companies, Inc.
                  and John Bickford(10)
10.48             Common Stock Purchase Agreement dated January 16, 1997, between Hasbro, Inc. and Action
                  Performance Companies, Inc.(11)
10.49             Standard Form Industrial Lease dated April 8, 1997, between Hewson/Breckner-Baseline, L.L.C.
                  and Action Performance Companies, Inc.(12)
10.50             Lease Agreement dated July 9, 1997, by and between Performance Park Partners, LLC and Sports
                  Image, Inc.(12)
10.51             Asset Purchase Agreement dated as of December 19, 1997, between Action Performance
                  Companies, Inc. and Revell-Monogram, Inc.
23.1              Consent of Arthur Andersen LLP

- -------------------
(1)               Incorporated by reference to the Registrant's Registration Statement on Form S-3 and Amendment
                  No. 1 thereto (Registration No. 333-27485).
(2)               Incorporated by reference to the Registrant's Form 10-QSB for the quarter ended March 31, 1996,
                  as filed with the Securities and Exchange Commission on May 2, 1996.
(3)               Incorporated by reference to the Registrant's Registration Statement on Form SB-2 and
                  amendments thereto (Registration No. 33-57414-LA).
(4)               Incorporated by reference to the Registrant's Form 10-Q for the quarter ended March 31, 1997,
                  as filed with the Securities and Exchange Commission on May 15, 1997.
(5)               Incorporated by reference to the Registrant's Form 10-QSB for the quarter ended March 31, 1994,
                  as filed with the Securities and Exchange Commission on May 16, 1994.
(6)               Incorporated by reference to the Registrant's Form 10-QSB for the quarter ended March 31, 1995,
                  as filed with the Securities and Exchange Commission on May 15, 1995.
(7)               Incorporated by reference to the Registrant's  Form 10-KSB for
                  the  year  ended   September  30,  1994,  as  filed  with  the
                  Securities and Exchange Commission on December 22, 1994.
(8)               Incorporated by reference to the Registrant's Form 10-QSB for the quarter ended June 30, 1996,
                  as filed with the Securities and Exchange Commission on August 14, 1996.
(9)               Incorporated by reference to the  Registrant's  Form 8-K filed
                  with the  Securities  and Exchange  Commission on November 22,
                  1996, as amended by Form 8-K/A filed on January 13, 1997.
(10)              Incorporated by reference to the Registrant's Form 8-K filed with the Securities and Exchange
                  Commission on January 23, 1997, as amended by Form 8-K/A filed on February 24, 1997.
(11)              Incorporated by reference to the Registrant's Registration Statement on Form S-3 (Registration
                  No. 333-22943).
(12)              Incorporated by reference to the Registrant's Form 10-K for the year ended September 30, 1997,
                  as filed with the Securities and Exchange Commission on December 22, 1997.
</TABLE>
                                                      R-4
<PAGE>
Item 17.  Undertakings

         The undersigned Registrant hereby undertakes:

         (1) To file, during any period in which offers or sales are being made,
a post-effective amendment to this Registration Statement:

                  (i) To include any prospectus  required by Section 10(a)(3) of
the Securities Act of 1933;

                  (ii) To reflect in the  prospectus any facts or events arising
after the  effective  date of the  Registration  Statement  (or the most  recent
post-effective  amendment  thereof)  which,  individually  or in the  aggregate,
represent a fundamental  change in the information set forth in the Registration
Statement.  Notwithstanding the foregoing, any increase or decrease in volume of
securities  offered (if the total dollar value of  securities  offered would not
exceed that which was  registered) and any deviation from the low or high and of
the estimated  maximum offering range may be reflected in the form of prospectus
filed with the  Commission  pursuant  to Rule 424(b) if, in the  aggregate,  the
changes in volume  and price  represent  no more than 20  percent  change in the
maximum  aggregate  offering price set forth in the "Calculation of Registration
Fee" table in the effective registration statement.

                  (iii) To include any material  information with respect to the
plan of distribution not previously  disclosed in the Registration  Statement or
any material change to such information in the Registration Statement, provided,
however,  that  clauses  (1)(i)  and  (1)(ii)  do not  apply if the  information
required to be included in a  post-effective  amendment by those  paragraphs  is
contained in periodic reports filed by the Registrant  pursuant to Section 13 or
Section 15(d) of the Securities  Exchange Act of 1934 that are  incorporated  by
reference into the Registration Statement.

         (2) That,  for the  purpose  of  determining  any  liability  under the
Securities Act of 1933, each such post-effective amendment shall be deemed to be
a new Registration Statement relating to the securities offered therein, and the
offering of such  securities at that time shall be deemed to be the initial bona
fide offering thereof.

         (3) To remove from registration by means of a post-effective  amendment
any of the securities being registered which remain unsold at the termination of
the offering.

         The  undersigned  registrant  hereby  undertakes  that, for purposes of
determining  any liability  under the Securities Act of 1933, each filing of the
Registrant's  annual  report  pursuant to Section  13(a) or Section 15(d) of the
Securities  Exchange  Act of 1934  (and,  where  applicable,  each  filing of an
employee  benefit  plan's  annual  report  pursuant  to  Section  15(d)  of  the
Securities  Exchange  Act of 1934)  that is  incorporated  by  reference  in the
Registration  Statement  shall  be  deemed  to be a new  Registration  Statement
relating to the securities offered therein,  and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

         The undersigned Registrant hereby undertakes that:

         (1) For purposes of determining  any liability under the Securities Act
of 1933, the  information  omitted from the form of prospectus  filed as part of
this  Registration  Statement in reliance upon Rule 430A and contained in a form
of  prospectus  filed by the  Registrant  pursuant to Rule  424(b)(1)  or (4) or
497(h) under the Securities Act shall be deemed to be part of this  Registration
Statement as of the time it was declared effective.

         (2) For the purpose of determining  any liability  under the Securities
Act of 1933,  each  post-effective  amendment that contains a form of prospectus
shall be deemed to be a new  Registration  Statement  relating to the securities
offered  therein,  and the  offering  of such  securities  at that time shall be
deemed to be the initial bona fide offering thereof.
                                       R-5
<PAGE>
         Insofar as indemnification for liabilities arising under the Securities
Act of 1933 may be permitted to directors,  officers and controlling  persons of
the Registrant  pursuant to the  provisions  described  under Item 15 above,  or
otherwise, the Registrant has been advised that in the opinion of the Securities
and  Exchange  Commission  such  indemnification  is  against  public  policy as
expressed in the Act and is, therefore, unenforceable. In the event that a claim
for  indemnification  against  such  liabilities  (other than the payment by the
Registrant of expenses  incurred or paid by a director,  officer or  controlling
person of the  Registrant  in the  successful  defense  of any  action,  suit or
proceeding)  is  asserted by such  director,  officer or  controlling  person in
connection with the securities being registered,  the Registrant will, unless in
the opinion of its counsel the matter has been settled by controlling precedent,
submit  to a  court  of  appropriate  jurisdiction  the  question  whether  such
indemnification  by it is against public policy as expressed in the Act and will
be governed by the final adjudication of such issue.
                                       R-6
<PAGE>
                                   SIGNATURES

         Pursuant  to the  requirements  of the  Securities  Act  of  1933,  the
Registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form S-3 and has duly caused this Registration
Statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized, in the City of Phoenix, Arizona, on the 6th day of February, 1998.

                                  ACTION PERFORMANCE COMPANIES, INC.


                                  By: /s/ Fred W. Wagenhals
                                     ----------------------
                                     Fred W. Wagenhals
                                     Chairman of the Board, President, and
                                     Chief Executive Officer

                                POWER OF ATTORNEY

         KNOW ALL PERSONS BY THESE  PRESENTS,  that the person  whose  signature
appears below constitutes and appoints jointly and severally,  Fred W. Wagenhals
and  Christopher  S.  Besing  and  each one of  them,  as his  true  and  lawful
attorneys-in-fact   and   agents,   with   full   power  of   substitution   and
resubstitution,  for  him  and in his  name,  place  and  stead,  in any and all
capacities,  to  sign  any  and  all  amendments  (including  pre-effective  and
post-effective  amendments)  to this  Registration  Statement,  and to sign  any
Registration  Statement and amendments thereto for the same offering pursuant to
Rule 462(b) under the  Securities  Act of 1933,  and to file the same,  with all
exhibits  thereto,  and  other  documents  in  connection  therewith,  with  the
Securities and Exchange  Commission,  granting unto said  attorneys-in-fact  and
agents,  and each of them,  full power and  authority to do and perform each and
every act and thing requisite and necessary to be done in connection  therewith,
as fully to all intents and  purposes as he might or could do in person,  hereby
ratifying and confirming all which said  attorneys-in-fact and agents, or any of
them, or their or his substitute or substitutes, may lawfully do, or cause to be
done by virtue hereof.

         Pursuant  to the  requirements  of the  Securities  Act of  1933,  this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated:

<TABLE>
<CAPTION>
         Signature                    Position                                            Date
         ---------                    --------                                            ----

<S>                           <C>                                                    <C>
/s/ Fred W. Wagenhals         Chairman of the Board, President, and Chief            February 6, 1998
- --------------------------    Executive Officer (Principal Executive Officer)
Fred W. Wagenhals             

/s/ Tod J. Wagenhals          Executive Vice President, Secretary, and Director      February 6, 1998
- --------------------------
Tod J. Wagenhals

/s/ Charles C. Blossom, Jr.   Vice President, Chief Operating Officer,               February 6, 1998
- --------------------------    and Director
Charles C. Blossom, Jr.                                                              

/s/ Christopher S. Besing     Vice President, Chief Financial Officer,               February 6, 1998
- --------------------------    Treasurer, and Director (Principal
Christopher S. Besing         Financial and Accounting Officer) 

/s/ Melodee L. Volosin        Director of Wholesale Division and Director            February 6, 1998
- --------------------------
Melodee L. Volosin

/s/ John S. Bickford, Sr.     Director                                               February 6, 1998
- --------------------------
John S. Bickford, Sr.

/s/ Jack M. Lloyd             Director                                               February 6, 1998
- --------------------------
Jack M. Lloyd

/s/ Robert H. Manschot        Director                                               February 6, 1998
- --------------------------
Robert H. Manschot
</TABLE>
                                       R-7

                                   EXHIBIT 5.1
                                   -----------

                               The Law Offices of
             O'CONNOR, CAVANAGH, ANDERSON, KILLINGSWORTH & BESHEARS
                      One East Camelback Road, Suite 1100
                             Phoenix, Arizona 85012

                            Telephone: (602) 263-2400
                               Fax: (602) 263-2900

                                February 6, 1998



Action Performance Companies, Inc.
2401 West First Street
Tempe, Arizona  85281

         Re:      Registration Statement on Form S-3
                  Action Performance Companies, Inc.

Gentlemen:

                  We  have  acted  as  legal   counsel  to  Action   Performance
Companies,  Inc. (the  "Company"),  in connection  with the  preparation  of the
Company's Registration Statement on Form S-3 (the "Registration Statement"),  to
be filed with the Securities and Exchange  Commission (the  "Commission")  on or
about February 10, 1998 under the  Securities Act of 1933, as amended,  covering
an aggregate of 64,164 shares of the Company's  common stock, par value $.01 per
share (the "Common  Stock") that may be sold from time to time by certain of the
Company's  shareholders (the "Selling  Shareholders") (all such shares of Common
Stock collectively called the "Shares").

                  With respect to the opinion set forth below,  we have examined
originals,  certified copies, or copies otherwise identified to our satisfaction
as being true copies,  of the  Registration  Statement and such other  corporate
records of the Company,  agreements and other  instruments,  and certificates of
public  officials  and officers of the Company as we have deemed  necessary as a
basis for the opinions  hereinafter  expressed.  As to various questions of fact
material to such opinions,  we have, where relevant facts were not independently
established, relied upon statements of officers of the Company.

                  Subject  to  the  assumptions   that  (i)  the  documents  and
signatures  examined  by us are  genuine  and  authentic,  and (ii) the  persons
executing the documents  examined by us have the legal  capacity to execute such
documents,  and subject to such further limitations and qualifications set forth
below, it is our opinion that the Shares will be validly issued, fully paid, and
non-assessable  when (a) the  Registration  Statement as then amended shall have
been declared effective by the Commission,  and (b) the Shares have been sold by
the Selling Shareholders as described in the Registration Statement.

                  For purposes of our  opinion,  we have assumed (i) the payment
by the  Selling  Shareholders  (or the prior  holders  thereof)  of the full and
sufficient  consideration due from them to the Company for such Shares, and (ii)
that the  Shares  have been duly  issued,  executed,  and  authenticated  by the
Company.  For purposes of our opinion, we also have assumed that the Company has
paid all taxes,  penalties and interest  which are due and owing to the State of
Arizona.
<PAGE>
Action Performance Companies, Inc.
February 6, 1998
Page 2



                  We express no opinion as to the applicability or effect of any
laws, orders or judgments of any state or other  jurisdiction other than federal
securities laws and the substantive laws of the State of Arizona.  Further,  our
opinion is based  solely  upon  existing  laws,  rules and  regulations,  and we
undertake no  obligation to advise you of any changes that may be brought to our
attention after the date hereof.

                  We hereby  expressly  consent to any  reference to our firm in
the Registration  Statement,  the inclusion of this opinion as an exhibit to the
Registration  Statement,  and to the  filing  of this  opinion  with  any  other
appropriate governmental agency.

                                         Very truly yours,

                                         /s/ O'Connor, Cavanagh, Anderson,
                                         Killingsworth & Beshears, P.A.






                            ASSET PURCHASE AGREEMENT


                          DATED AS OF DECEMBER 19, 1997


                                     BETWEEN


                       ACTION PERFORMANCE COMPANIES, INC.


                                       AND


                              REVELL-MONOGRAM, INC.
<PAGE>
                                TABLE OF CONTENTS

                                                                            Page
                                                                            ----
SECTION 1
TRANSFER OF ASSETS..........................................................  1
     1.1  Purchase and Sale of Assets.......................................  1
     1.2  Transferred Assets................................................  1
          (a)  Accounts Receivable..........................................  2
          (b)  Furniture, Fixtures, and Equipment...........................  2
          (c)  Inventory....................................................  2
          (d)  Claims and Rights to the Transferred Assets..................  2
          (e)  Business Contracts...........................................  2
          (f)  Intellectual Property........................................  2
          (g)  Vendor and Customer Lists....................................  3
          (h)  Licenses, Permits, and Approvals.............................  3
          (i)  Books and Records............................................  3
          (j)  Leasehold Interests..........................................  3
          (k)  Names........................................................  3
          (l)  Phone Numbers................................................  3
          (m)  Deposits and Prepaid Expenses................................  3
     1.3  Excluded Assets...................................................  3
          (a)  Rights Hereunder.............................................  4
          (b)  Cash.........................................................  4
          (c)  Corporate Documents..........................................  4
          (d)  Employee Records.............................................  4
          (e)  Tax Records..................................................  4
          (f)  Disposed of Assets...........................................  4
          (g)  Assets of the Other Business.................................  4
          (h)  Assets Related to Hallmark...................................  4
          (i)  Intellectual Property........................................  4

SECTION 2
ASSUMPTION OF LIABILITIES...................................................  4
     2.1  Liabilities Assumed...............................................  4
     2.2  No Expansion of Third Party Rights................................  5
     2.3  Designated Subsidiary.............................................  5

SECTION 3
PURCHASE PRICE..............................................................  5
     3.1  Purchase Price....................................................  5
     3.2  Payment of Purchase Price.........................................  5
     3.3  Additional Amount.................................................  5
     3.4  Adjustment to Initial Payment.....................................  6

SECTION 4
REPRESENTATIONS AND WARRANTIES..............................................  7
     4.1  Representations and Warranties of Seller..........................  7
          (a)  Due Incorporation, Good Standing, and Qualification..........  7
                                        i
<PAGE>
          (b)  Corporate Authority..........................................  7
          (c)  No Subsidiaries..............................................  7
          (d)  Financial Statements.........................................  7
          (e)  No Material Change...........................................  8
          (f)  Title to Properties..........................................  8
          (g)  Condition of Assets and Properties...........................  8
          (h)  Litigation...................................................  8
          (i)  Rights and Licenses..........................................  9
          (j)  No Violation.................................................  9
          (k)  Taxes........................................................  9
          (l)  Accounts Receivable..........................................  9
          (m)  Contracts....................................................  9
          (n)  Compliance with Law and Other Regulations.................... 10
          (o)  Employee Benefit and Employment Matters...................... 10
          (p)  Insurance.................................................... 10
          (q)  Intellectual Property........................................ 10
          (r)  Inventories.................................................. 11
          (s)  Consents..................................................... 11
          (t)  Accuracy of Statements....................................... 11
     4.2  Representations and Warranties of Buyer........................... 11
          (a)  Due Incorporation, Good Standing, and Qualification.......... 11
          (b)  Corporate Authority.......................................... 12
          (c)  Financial Statements......................................... 12
          (d)  No Material Change........................................... 12
          (e)  Litigation................................................... 13
          (f)  No Violation................................................. 13
          (g)  Taxes........................................................ 13
          (h)  Compliance with Law and Other Regulations.................... 13
          (i)  SEC Reports.................................................. 14
          (j)  Consents..................................................... 14
          (k)  Accuracy of Statements....................................... 14
     4.3  Survival of Representations and Warranties........................ 14

SECTION 5
COVENANTS................................................................... 14
     5.1  Covenants of Seller............................................... 14
          (a)  Truth of Representations and Warranties...................... 14
          (b)  Preservation of Business..................................... 14
          (c)  Ordinary Course.............................................. 15
          (d)  Books and Records............................................ 15
          (e)  Compensation................................................. 15
          (f)  Transfer of Rights Under Certain Excluded Business Contracts. 15
          (g)  Assistance to Buyer.......................................... 15
          (h)  Consents and Approvals....................................... 15
          (i)  Confidentiality.............................................. 16
          (j)  Insurance.................................................... 16
          (k)  Maintenance of Assets and Properties......................... 16
          (l)  Satisfaction of Obligations and Liabilities.................. 16
          (m)  Employees.................................................... 16
                                       ii
<PAGE>
          (n)  Investments.................................................. 16
          (o)  Right of Inspection.......................................... 16
     5.2  Covenants of Buyer................................................ 17
          (a)  Truth of Representations and Warranties...................... 17
          (b)  Consents and Approvals....................................... 17
          (c)  Assistance to Seller......................................... 17
     5.3  No Solicitation................................................... 17
     5.4  Efforts to Consummate Transaction; Further Assurances............. 17
     5.5  Public Announcements.............................................. 18
     5.6  Expenses.......................................................... 18
     5.7  Post-Closing Assistance to Seller................................. 18
     5.8  Post-Closing Assistance to Buyer.................................. 18
     5.9  Seller's Right of First Refusal................................... 18

SECTION 6
CONDITIONS PRECEDENT TO OBLIGATIONS......................................... 18
     6.1  Conditions Precedent to the Obligations of Buyer.................. 18
          (a)  Accuracy of Representations and Warranties................... 19
          (b)  Performance of Agreements.................................... 19
          (c)  Corporate Approval........................................... 19
          (d)  Opinion of Counsel for Seller................................ 19
          (e)  No Material Adverse Change................................... 20
          (f)  Litigation................................................... 20
          (g)  Certificate of Seller........................................ 20
          (h)  License Agreement............................................ 20
          (i)  Manufacturing Agreement...................................... 20
          (j)  Distribution Agreement....................................... 20
          (k)  Assignment of Business Contracts............................. 20
          (l)  Assistance to Buyer.......................................... 21
          (m)  Termination of HSR Act Waiting Periods....................... 21
          (n)  Consents and Approvals....................................... 21
          (o)  Delivery of Documents........................................ 21
          (p)  Proceedings Satisfactory to Counsel.......................... 21
     6.2  Conditions Precedent to the Obligations of Seller................. 21
          (a)  Accuracy of Representations and Warranties................... 21
          (b)  Performance of Agreements.................................... 21
          (c)  Corporate Approval........................................... 21
          (d)  Opinion of Counsel for Buyer................................. 21
          (e)  Litigation................................................... 22
          (f)  Certificates of Buyer and Designated Subsidiary.............. 22
          (g)  License Agreement............................................ 23
          (h)  Manufacturing Agreement...................................... 23
          (i)  Distribution Agreement....................................... 23
          (j)  Assistance to Seller......................................... 23
          (k)  Termination of HSR Act Waiting Periods....................... 23
          (l)  Consents and Approvals....................................... 23
          (m)  Delivery of Documents........................................ 23
          (n)  Proceedings Satisfactory to Counsel.......................... 23
                                       iii
<PAGE>
SECTION 7
THE CLOSING.................................................................. 23
   7.1  Closing.............................................................. 23
   7.2  Deliveries by Seller................................................. 23
        (a) Instruments of Conveyance........................................ 23
        (b) Certificate of Seller............................................ 24
        (c) Certificate of Secretary......................................... 24
        (d) Consents......................................................... 24
        (e) Legal Opinion.................................................... 24
        (f) Books and Records................................................ 24
        (g) License Agreement................................................ 24
        (h) Manufacturing Agreement.......................................... 24
        (i) Distribution Agreement........................................... 24
   7.3  Deliveries by Buyer or Designated Subsidiary......................... 24
        (a) Assumption of Liabilities........................................ 24
        (b) Initial Payment of Purchase Price................................ 24
        (c) Buyer's Certificates............................................. 24
        (d) Secretary's Certificate.......................................... 24
        (e) Legal Opinion.................................................... 25
        (f) Consents and Approvals........................................... 25
        (g) License Agreement................................................ 25
        (h) Manufacturing Agreement.......................................... 25
        (i) Distribution Agreement........................................... 25
   7.4  Further Assurances................................................... 25

SECTION 8
WAIVER, MODIFICATION, ABANDONMENT............................................ 25
   8.1  Waivers.............................................................. 25
   8.2  Modification......................................................... 25
   8.3  Abandonment.......................................................... 26
   8.4  Effect of Abandonment................................................ 26

SECTION 9
NON-COMPETITION, CONFIDENTIALITY,
AND NON-SOLICITATION......................................................... 27
   9.1  Non-competition, Confidentiality, and Non-Solicitation by Seller..... 27
        (a) Duration and Extent of Restriction............................... 27
        (b) Confidentiality.................................................. 27
        (c) Restrictions with Respect to Vendors and Customers............... 27
        (d) Expiration of Non-Competition Period Under Certain Circumstances. 28
   9.2  Non-competition, Confidentiality, and Non-Solicitation by Buyer...... 28
        (a) Duration and Extent of Restriction............................... 28
        (b) Confidentiality.................................................. 28
        (c) Restrictions with Respect to Vendors and Customers............... 29
   9.3  Remedies for Breach.................................................. 29
   9.4  Restrictions Separable............................................... 29
                                       iv
<PAGE>
SECTION 10
INDEMNIFICATION.............................................................. 29
     10.1   Indemnification by Seller........................................ 29
            (a)  General..................................................... 29
            (b)  Bulk Sales Matters.......................................... 30
     10.2   Indemnification by Buyer......................................... 30
     10.3   Notice and Right to Defend Third-Party Claims.................... 30
     10.4   Limitation on Rights to Indemnification.......................... 31

SECTION 11
GENERAL...................................................................... 31
     11.1   Indemnity Against Finders........................................ 31
     11.2   Controlling Law.................................................. 31
     11.3   Notices.......................................................... 31
     11.4   Binding Nature of Agreement; No Assignment....................... 32
     11.5   Entire Agreement................................................. 33
     11.6   Construction..................................................... 33
     11.7   Attorneys' Fees.................................................. 33
     11.8   Remedies Cumulative.............................................. 33
     11.9   Computation of Time.............................................. 33
     11.10  Authority........................................................ 33
     11.11  Paragraph Headings............................................... 33
     11.12  Gender........................................................... 33
     11.13  Counterparts..................................................... 33
     11.14  Subsidiaries..................................................... 33
                                        v
<PAGE>
                            ASSET PURCHASE AGREEMENT


                  AGREEMENT  dated  as of  December  19,  1997,  between  ACTION
PERFORMANCE   COMPANIES,    INC.,   an   Arizona   corporation   ("Buyer")   and
REVELL-MONOGRAM, INC., a Delaware corporation ("Seller").

                  Seller  is  engaged  in  the  business  (the   "Business")  of
developing,  producing, marketing, and selling metal die-cast miniature replicas
of  motorsports  vehicles,  haulers,  and  trains  associated  with  motorsports
activities  that are  conducted  primarily  in the United  States,  specifically
limited to National  Association for Stock Car Auto Racing ("NASCAR"),  National
Hot Rod Association ("NHRA"),  International Hot Rod Association ("IHRA"), "dirt
car," and "sprint car" racing (collectively, "U.S. Motorsports"). Seller owns or
has rights to all of the assets relating to or used by Seller in connection with
the  Business.  Buyer  desires to acquire  and assume  from  Seller,  and Seller
desires to transfer to Buyer, the Transferred Assets and the Assumed Liabilities
(as such terms are defined  respectively  in Sections 1.2 and 2.1), all upon the
terms and conditions set forth in this Agreement.

                  Seller also engages in the development, production, marketing,
and sale of plastic models,  plastic model kits, and plastic miniature  replicas
of U.S.  Motorsports  vehicles and die-cast  models,  as well as plastic models,
plastic model kits, and other products that are not related to U.S.  Motorsports
(the  "Other  Business").  Buyer  is not  acquiring  any of the  assets  used or
intended  for use in the  Other  Business,  except  as set  forth in a  Schedule
hereto.

                  In connection with the transfer of the Transferred  Assets and
assumption  of the  Assumed  Liabilities,  Buyer and Seller also desire to enter
into  a  License  Agreement,  a  Manufacturing  Agreement,  and  a  Distribution
Agreement,  as respectively  defined in Sections 6.1(h),  6.1(i),  and 6.1(j) of
this Agreement.

                  NOW,  THEREFORE,  in  consideration of the premises and of the
mutual covenants set forth herein, the parties agree as follows:

                                    SECTION 1
                               TRANSFER OF ASSETS

                  1.1 Purchase and Sale of Assets. Based upon and subject to the
representations,   warranties,   covenants,  agreements,  and  other  terms  and
conditions set forth in this  Agreement,  Seller shall sell,  convey,  transfer,
assign,  and deliver on the Closing Date (as defined in Section 7.1),  and Buyer
shall  purchase,   acquire,   and  accept  or  cause  one  of  its  subsidiaries
("Designated Subsidiary") to purchase,  acquire, and accept, as provided herein,
all of the assets, properties,  rights, and goodwill of Seller of every kind and
description,  wherever located,  used or intended for use in connection with the
Business, except for the "Excluded Assets" listed in Section 1.3.

                  1.2 Transferred  Assets. The assets,  properties,  rights, and
goodwill to be sold, conveyed, transferred, assigned, and delivered by Seller on
the  Closing  Date  pursuant  to Section  1.1 are  sometimes  herein  called the
"Transferred  Assets" and shall include,  without limitation,  all of the assets
and  properties  shown on or  reflected  in the  Balance  Sheet  relating to the
Business as at November 30, 1997  ("Seller's Base Balance Sheet") and all assets
and  properties  used in or intended  for use in  connection  with the  Business
acquired by Seller after the date of Seller's Base Balance Sheet and to the
<PAGE>
Closing  Date except for those  disposed of before the Closing Date as permitted
by this Agreement.  Without limiting the foregoing, the Transferred Assets shall
include the following:

                           (a) Accounts Receivable.  All accounts receivable and
notes and other  receivables  relating  solely to the  Business  (the  "Accounts
Receivable"),  including,  without  limitation,  those  set  forth  on  Schedule
"1.2(a)" hereto, which sets forth the amount of each receivable and the name and
mailing  address  of the  obligor  on each  such  receivable  as of the  date of
Seller's Base Balance  Sheet,  except for accounts  receivable  associated  with
sales of "Revell Select" and "Revell Racing"  inventory to mass-retail  accounts
and hobby distributors.

                           (b)   Furniture,   Fixtures,   and   Equipment.   All
furniture, fixtures, machinery, equipment, parts, tools, molds, and dyes used or
intended  for use solely in  connection  with the  Business  (the  "Equipment"),
including,  without  limitation,  the Equipment  set forth on Schedule  "1.2(b)"
hereto.

                           (c)  Inventory.  All  inventory,  including,  without
limitation, raw materials, supplies, work in process, finished goods, packaging,
and promotional  materials used in or intended for use solely in connection with
the Business (the "Inventory" or "Inventories"),  including, without limitation,
the Inventories set forth on Schedule "1.2(c)" hereto, excluding "Revell Racing"
and "Revell Select" inventory as described in the Manufacturing Agreement.

                           (d) Claims and Rights to the Transferred  Assets. All
claims and rights (and benefits arising  therefrom)  relating to the Transferred
Assets  against all persons and entities,  including,  without  limitation,  all
rights  against  suppliers  under  warranties  covering any of the Equipment and
Inventory, in each case, to the same extent as the same are used or held for use
in connection with the Business.

                           (e)  Business  Contracts.  All Leases (as  defined in
Section  1.2(k)),  license  agreements,  sales orders,  sales  contracts,  sales
representative  agreements,  service  agreements,  supply agreements,  franchise
agreements,  technical service agreements, and other contracts and agreements to
which  Seller  is a party  and that are in  writing  and used or held for use by
Seller  solely in  connection  with the  Business  (the  "Business  Contracts"),
including,  without  limitation,  each  Business  Contract set forth on Schedule
"1.2(e)(i)"  hereto.  Attached  to  Schedule  "1.2(e)(i)"  is the  text  of each
Business  Contract  that  Seller  reasonably  believes  will be in effect on the
Closing Date. Subject to Sections 5.1(f) and 5.8, below, Seller is not obligated
to transfer to Buyer any contract or agreement  that relates in whole or in part
to the Other Business (the "Excluded Business Contracts"). The Excluded Business
Contracts  that  relate  in part to the  Business  are  identified  in  Schedule
"1.2(e)(ii)".

                           (f)   Intellectual   Property.   Except   for   those
trademarks  and trade names of Seller that are covered by and the subject of the
License Agreement,  all intellectual property rights used or intended for use by
Seller solely in  connection  with the Business that are owned by or licensed to
Seller,  including,  without limitation,  all patents and applications therefor,
know-how,  unpatented inventions,  trade secrets,  packaging styles and methods,
business and marketing plans,  ideas for products or production  developed by or
on behalf of Seller for use solely in connection  with the Business,  copyrights
and applications therefor,  trademarks and applications therefor,  service marks
and applications therefor, trade names and applications therefor, and all names,
logos,  and slogans used or intended for use by Seller solely in connection with
the Business (the "Intellectual Property"),  including,  without limitation, the
Intellectual  Property set forth on Schedule  "1.2(f)"  hereto and including any
other  Intellectual  Property  transferrable  by Seller.  Seller shall  promptly
deliver to Buyer  complete  copies of all such  business  and  marketing  plans,
license agreements, copyrighted materials, trademarks, and trade
                                        2
<PAGE>
names, and patents and all applications therefor used or intended for use solely
in connection with the Business.

                           (g)  Vendor  and  Customer  Lists.   All  vendor  and
customer  lists and vendor and  customer  records  used or  intended  for use in
connection with the Business.  Schedule "1.2(g)" hereto sets forth a list of all
previous  (within the last two years from the date hereof) and existing  vendors
and customers of Seller  relating to the Business and their last known  business
addresses.

                           (h) Licenses,  Permits, and Approvals.  All licenses,
permits, approvals, and authorizations of whatsoever kind and type, governmental
or private,  issued, applied for, or pending, used or intended for use solely in
connection  with the Business  (the  "Licenses and  Permits").  The Licenses and
Permits are set forth on Schedule "1.2(h)" hereto. Attached to Schedule "1.2(h)"
are complete copies of all Licenses and Permits.

                           (i)  Books  and  Records.  Copies  of all  books  and
records  used or  intended  for use  solely  in  connection  with the  Business,
including,  without  limitation,  the vendor  and  customer  lists,  blueprints,
drawings,  and  other  technical  papers  used or  intended  for use  solely  in
connection  with  the  Business  or the  Transferred  Assets,  and all  accounts
receivable, inventory, maintenance, and asset history records, but excluding all
employee and tax records  whether or not used or intended for use in  connection
with the Business (provided,  however, that Seller shall provide to Buyer access
to such employee and tax records  relating to the Business upon written  request
following the Closing Date).

                           (j)  Leasehold  Interests.  The  leasehold  interests
created by all leases of real  property and personal  property  used or intended
for use solely in connection with the Business,  under which Seller is a lessee,
including those leases that are capitalized leases and any maintenance contracts
and deposits in connection  therewith (all such leasehold  interest shall herein
be referred to as "Leasehold  Interests"  and the contracts  evidencing the same
shall herein be referred to as the "Leases," and all such personal property that
Seller is leasing as lessee relating to the Business shall herein be referred to
as "Leased Personalty"),  including,  without limitation,  the Leased Personalty
set  forth  on  Schedule   "1.2(k)"  hereto  and  any  other  Leased  Personalty
transferrable  by Seller.  Attached to Schedule  "1.2(k)" are complete copies of
all the lease agreements listed on Schedule "1.2(k)".

                           (k)  Names.  Except  for  those  names  that  will be
licensed to Buyer  pursuant  to the License  Agreement,  all right,  title,  and
interest in and to any and all names solely associated with the Business and the
Transferred  Assets used at any time  within the  preceding  24 months,  and any
derivations thereof (the "Names").

                           (l)  Phone  Numbers.   All  telephone  and  facsimile
numbers used solely in the conduct of the Business.

                           (m)  Deposits  and Prepaid  Expenses.  All  deposits,
notes  receivable,  and prepaid  expenses  relating  solely to the Business (the
"Deposits"),  including,  without limitation, the Deposits set forth on Schedule
"1.2(m)"  hereto  (including  any deposits with respect to the Leases assumed by
Buyer pursuant to Section 2.1) as reduced in the ordinary  course of business in
accordance with past historical practices.

                  1.3  Excluded  Assets.  Except as set forth in Section  1.2 of
this Agreement, the following assets, properties, and rights of Seller shall not
constitute Transferred Assets and therefore shall
                                        3
<PAGE>
be  excluded  from  the  purchase  and  sale   contemplated  by  this  Agreement
(collectively, the "Excluded Assets"):

                           (a)  Rights  Hereunder.  Seller's  rights  under this
Agreement,  the License Agreement, the Manufacturing Agreement, the Distribution
Agreement, and any other agreement contemplated by this Agreement.

                           (b) Cash. Any cash,  bank accounts,  certificates  of
deposit, or investment securities of Seller.

                           (c) Corporate Documents.  Seller's corporate charter,
minute and stock record books, and corporate seal.

                           (d)  Employee  Records.  To the extent  such  records
relate to the  Business,  all of Seller's  records  with  respect to  employees,
provided that access thereto shall be provided to Buyer upon written request.

                           (e) Tax Records. To the extent such books and records
relate to the Business, all of Seller's books and records with respect to taxes,
provided that access thereto shall be provided to Buyer upon written request.

                           (f)  Disposed  of Assets.  Any assets and  properties
disposed of since the date of Seller's Base Balance Sheet in the ordinary course
of business and as contemplated by this Agreement.

                           (g)   Assets  of  the  Other   Business.   Except  as
explicitly set forth on a Schedule to this Agreement,  any asset,  property,  or
other right related to the Other  Business,  subject to Seller's  obligations to
assign or  sublicense  certain of its rights with respect to the Business  under
certain of the Excluded Business  Contracts  pursuant to Sections 5.1(f) and 5.8
of this Agreement.

                           (h) Assets Related to Hallmark.  Any asset,  property
or right derived from Seller's  sales,  licenses or other dealings with Hallmark
Cards,   Incorporated   ("Hallmark")  or  Hallmark's  distribution  channels  as
currently constituted (the "Hallmark Distribution Channels").

                           (i) Intellectual  Property.  Any name, trademark,  or
other  intellectual  property  that will be  licensed  to Buyer  pursuant to the
License Agreement.

                                    SECTION 2
                            ASSUMPTION OF LIABILITIES

                  2.1  Liabilities  Assumed.  Upon the sale and  purchase of the
Transferred Assets as provided in this Agreement, Buyer or Designated Subsidiary
shall, except as provided in this Agreement,  assume and shall thereafter pay or
discharge  when due (a) all  accounts  payable  of Seller or its  affiliates  to
vendors with respect to the Business as reflected on Seller's Base Balance Sheet
and as incurred by Seller with respect to the Business in the ordinary course of
the conduct of the Business after the date of Seller's Base Balance Sheet to the
Closing Date, to the extent such accounts payable exist on the Closing Date; (b)
all  obligations and liabilities of Seller,  including  royalties  payable under
license agreements,  under the Leases and the Business Contracts  transferred to
Buyer  pursuant to Section 1.2;  and (c) all other  accrued  liabilities  of the
Business  incurred in the normal course with respect to payroll  expense for the
employees  listed  on  Schedule  2.1  and  accrued  liabilities  for  sales  tax
collections and any sales, value
                                        4
<PAGE>
added,  transfer,  and other taxes (other than income taxes) associated with the
sale, transfer,  or delivery of the Transferred Assets, or as listed on the Base
Balance Sheet.  Such obligations and liabilities  being assumed pursuant to this
Section 2.1 are sometimes referred to herein as "Assumed Liabilities."

                  2.2 No  Expansion of Third Party  Rights.  The  assumption  by
Buyer or  Designated  Subsidiary  of the Assumed  Liabilities,  and the transfer
thereof by Seller,  shall in no way expand the rights and  remedies of any third
party against Seller or Buyer or Designated  Subsidiary as assignee of Seller as
compared to the rights and remedies that such third party would have had against
Seller or Buyer or  Designated  Subsidiary  as  assignee  of Seller had Buyer or
Designated  Subsidiary  not  assumed  such  liabilities.  Without  limiting  the
generality  of the  preceding  sentence,  the  assumption by Buyer or Designated
Subsidiary  of such  liabilities  shall not create any third  party  beneficiary
rights.

                  2.3 Designated  Subsidiary.  Buyer and Seller contemplate that
Buyer may organize a newly formed,  wholly owned subsidiary  (referred to herein
as "Designated  Subsidiary")  to acquire the  Transferred  Assets and assume the
Assumed Liabilities.  Accordingly,  notwithstanding  anything to the contrary in
Section 11.4,  at the Closing (as defined in Section 7.1),  Buyer may assign and
delegate to such Designated Subsidiary all its rights and obligations under this
Agreement and the other agreements  contemplated by this Agreement (a "Permitted
Assignment"),  it being  agreed  that any such  Permitted  Assignment  shall not
release  Buyer from any of its  obligations  under this  Agreement  or any other
agreement  that Buyer would have entered into in connection  with this Agreement
or the  transactions  contemplated  hereby  but for such  Permitted  Assignment.
Therefore,  upon a Permitted Assignment,  all obligations of Buyer hereunder and
under any such other agreement  shall be joint and several  obligations of Buyer
and such Designated Subsidiary, notwithstanding anything to the contrary in this
Agreement or any such other agreement.

                                    SECTION 3
                                 PURCHASE PRICE

                  3.1 Purchase  Price.  The purchase  price for the  Transferred
Assets to be  acquired  pursuant  to Section  1.1 shall be, in  addition  to the
assumption of the Assumed  Liabilities  pursuant to Section 2.1, an amount equal
to  $14,806,000.00  (subject to adjustment  pursuant to Section  3.4),  plus the
Additional Amount (as defined in Section 3.3).

                  3.2 Payment of Purchase Price. At the Closing, Buyer shall pay
to Seller, by cashier's check or wire transfer,  the sum of $14,806,000.00  (the
"Initial Payment").

                  3.3  Additional  Amount.  In addition to the Initial  Payment,
Buyer  shall  pay or  cause  to be paid to  Seller  an  additional  amount  (the
"Additional Amount") calculated as follows:

                           (i)  Buyer  shall  pay or cause to be paid to  Seller
$1,000,000 (the "Base Additional Amount") on January 1 of each year beginning on
January 1, 1998 and ending on  December  31,  2007,  provided  that,  during the
12-month period immediately  preceding each Base Additional Amount payment date,
Seller (A) has kept the "Revell"  trademark  duly and validly  registered in the
United States, and (B) the License Agreement is still in effect.

                           (ii) For each of the five 12-month periods  beginning
on January 1, 1998 and ending on December 31, 2002,  Buyer shall pay or cause to
be paid to Seller,  in addition to the Base  Additional  Amount,  an  Additional
Amount to be calculated based on 5.0% of the amount of Buyer's sales of "Revell"
trademarked  die-cast products in excess of $20,000,000 in such 12-month period,
provided
                                        5
<PAGE>
that the maximum  Additional  Amount  payable by Buyer  pursuant to this Section
3.3(ii) for any such 12- month period shall not exceed $500,000.

                           (iii) For each of the five 12-month periods beginning
on January 1, 2003 and ending on December 31, 2007,  Buyer shall pay or cause to
be paid to Seller,  in addition to the Base  Additional  Amount,  an  Additional
Amount to be  calculated  based on (A) 5.0% of the  amount of  Buyer's  sales of
"Revell" trademarked die-cast products in excess of $20,000,000 but less than or
equal to $30,000,000 in such 12-month period,  (B) 3.0% of the amount of Buyer's
sales of "Revell"  trademarked  die-cast  products in excess of $30,000,000  but
less than or equal to $40,000,000 in such 12-month  period,  and (C) 2.0% of the
amount of Buyer's sales of "Revell"  trademarked  die-cast products in excess of
$40,000,000 in such 12-month period.

                           (iv) Buyer  shall have no  obligation  (A) to pay any
Base Additional  Amount for any 12-month period beginning on or after January 1,
2008, or (B) to pay any  Additional  Amount to Seller based on sales of "Revell"
trademarked die-cast products made on or after January 1, 2008.

The amount,  if any, of the Additional  Amount for each year shall be calculated
by Buyer and paid to Seller  within 90 days  following  such year.  Each payment
shall be accompanied by a report to Seller,  certified by an authorized  officer
of Buyer  to be  accurate,  setting  forth  the  amount  of  sales  of  "Revell"
trademarked die-cast products in each calendar month of the relevant period. For
the  purposes  of this  Agreement,  a "sale" or "sales"  shall be deemed to have
occurred upon the shipment by Buyer of any product bearing or accompanied by the
"Revell" name or otherwise  licensed under the License  Agreement and the amount
of Buyer's sales shall be the sales price to Buyer's immediate customers without
mark-up by third parties. Sales to affiliates of Buyer shall be made on an arm's
length basis.  Buyer shall keep full, clear, and accurate books and records with
respect to all sales or other  revenue  with respect to the  Transferred  Assets
subject to this  Agreement.  The books and records shall be maintained in such a
manner  that the  Additional  Amount  shall be readily  verifiable  and shall be
available  for  inspection by  representatives  of Seller once per calendar year
upon reasonable prior notice and during normal business hours. Seller shall have
the right to cause  the books and  records  of Buyer to be  audited  on  Buyer's
premises upon  reasonable  prior notice and during  normal  business  hours,  by
Arthur  Andersen,  LLP or another  independent  accountant  selected from a "big
four"  accounting  firm  mutually  agreed upon by Buyer and Seller,  which shall
provide  Seller with a statement  summarizing  the sales or other  revenue  with
respect to the  Transferred  Assets and the Additional  Amount due for the audit
period.  The  information  contained in Buyer's  books and records  shall remain
confidential.  In no event shall Seller be entitled to examine and audit Buyer's
records  more than once per calendar  year except upon good cause shown.  In the
event  Seller's  audit reveals an  overpayment  or deficiency in any  Additional
Amount due under this Agreement,  Seller or Buyer shall remit the overpayment or
deficiency,  as the case may be, within 10 days together with interest at a rate
of 8% per annum  accruing  from the date such amount was paid. In the event such
audit shows an  underpayment  of an Additional  Amount by Buyer of more than 5%,
the cost of the audit shall be paid by Buyer;  otherwise,  the cost of the audit
shall be paid by Seller.  Should Seller fail to examine  records for a period of
three years from the date of any report from which they were compiled, then that
report shall be deemed final and binding and Seller shall have no further  right
to contest the report or payment of the  Additional  Amount  called for therein.
Nothing in this Section 3.3 shall give Buyer the right to use the "Revell"  name
or  trademark.  Such right must be  pursuant to the  License  Agreement  between
Seller and Buyer.

                  3.4  Adjustment to Initial  Payment.  Within 35 days after the
Closing, Seller shall prepare and deliver to Buyer a Closing Balance Sheet as of
the Closing Date which will reflect  Seller's best  estimate of the  Transferred
Assets and the Assumed Liabilities, prepared in accordance with the
                                        6
<PAGE>
principles reflected in, and on a basis consistent with, the Base Balance Sheet.
Buyer shall have access to relevant  personnel,  books, and records of Seller to
determine if it agrees with the Closing  Balance Sheet,  and will inform Seller,
in writing, within 15 days after receipt of the Closing Balance Sheet whether it
agrees with the Closing  Balance Sheet and, if it does not, the specifics of any
disagreement.  If the  parties  do not reach an  agreement  within 10 days after
Buyer notifies Seller of any disagreements  with Seller's Closing Balance Sheet,
then Arthur Andersen LLP (the "Accountants") shall be engaged by both Seller and
Buyer to determine whether the proposed adjustments are appropriate.  Seller and
Buyer shall provide to the  Accountants  all information and access to personnel
that the  Accountants may require and shall divide equally and share equally the
costs,  fees, and expenses of the Accountants.  The  Accountants'  determination
shall be  conclusive.  Once the  final  determination  of the net  assets on the
Closing  Balance  Sheet is made,  the Initial  Payment shall be increased by the
amount of such net assets  over,  or will be decreased by the amount of such net
assets under,  the amount of net assets as reflected in the Base Balance  Sheet,
and there shall be payment to or repayment by the Seller, as the case may be, to
reflect such difference.

                                    SECTION 4
                         REPRESENTATIONS AND WARRANTIES

                  4.1  Representations  and  Warranties  of  Seller.  Except  as
otherwise  set forth in Seller's  disclosure  schedule  (the "Seller  Disclosure
Schedule")  attached  hereto  and  incorporated  herein  by  reference,   Seller
represents and warrants to Buyer and Designated Subsidiary as follows:

                           (a)   Due   Incorporation,    Good   Standing,    and
Qualification.  Seller is a corporation duly organized, validly existing, and in
good standing under the laws of the jurisdiction of its  incorporation  with all
requisite  corporate power and authority to own,  operate,  and lease its assets
and  properties and to carry on the Business as now being  conducted.  Seller is
not subject to any material  disability  in  connection  with the conduct of the
Business by reason of the failure to be duly qualified as a foreign  corporation
for the  transaction of business or to be in good standing under the laws of any
jurisdiction.  Schedule "4.1(a)" hereto  constitutes a list setting forth, as of
the date of this Agreement, each jurisdiction in which Seller is qualified to do
business with respect to the Business.

                           (b)  Corporate  Authority.  Seller has the  corporate
power  and  authority  to  enter  into  this  Agreement  and to  carry  out  the
transactions  contemplated  hereby.  The Board of Directors and  shareholders of
Seller have duly  authorized the execution,  delivery,  and  performance of this
Agreement. No other corporate proceedings on the part of Seller are necessary to
authorize  the  execution  and  delivery  by  Seller  of this  Agreement  or the
consummation by Seller of the transactions  contemplated  hereby. This Agreement
has been duly  executed and delivered by, and  constitutes a legal,  valid,  and
binding agreement of, Seller,  enforceable against Seller in accordance with its
terms,   except  that  (i)  such  enforcement  may  be  subject  to  bankruptcy,
insolvency,  reorganization,  moratorium, or other similar laws now or hereafter
in effect  relating  to  creditors'  rights,  and (ii) the  remedy  of  specific
performance and injunctive and other forms of equitable relief may be subject to
equitable  defenses  and to  the  discretion  of  the  court  before  which  any
proceeding therefore may be brought.

                           (c) No  Subsidiaries.  Seller does not have any other
affiliates  or  subsidiaries  that  own  or  have  an  interest  in  any  of the
Transferred Assets or conduct any portion of the Business.

                           (d) Financial  Statements.  The Balance Sheets of the
Business as of December 31, 1996 and November 30, 1997,  and the  Statements  of
Income and the  Statements  of Cash Flows of the Business for the periods  ended
December 31, 1996 and November 30, 1997 have been
                                        7
<PAGE>
prepared by Seller without audit.  Within 35 days after the Closing Date, Seller
shall  provide to Buyer a Balance  Sheet of the  Business as of the Closing Date
and the  Statement  of Income for the period  from  January 1, 1997  through the
Closing Date. All of the foregoing  financial  statements  have been and will be
prepared in  accordance  with  generally  accepted  accounting  principles  (but
without  footnotes),  which were applied on a consistent  basis, are correct and
complete,  and present  fairly and  accurately,  in all material  respects,  the
consolidated financial position, results of operations, and changes in financial
position  of the  Business  as of their  respective  dates  and for the  periods
indicated.  Seller has no material  liabilities or  obligations  relating to the
Business  of a type that  would be  included  in a  balance  sheet  prepared  in
accordance with generally accepted accounting principles, whether related to tax
or non-tax  matters,  accrued or contingent,  due or not yet due,  liquidated or
unliquidated,  or otherwise,  except as and to the extent disclosed or reflected
in Seller's Base Balance Sheet or incurred  since the date of that balance sheet
in the ordinary course of business and as contemplated by this Agreement.

                           (e) No  Material  Change.  Since the date of Seller's
Base  Balance  Sheet,  there  has not been and there is not  threatened  (i) any
material  adverse  change in the  financial  condition,  business  or  operating
results of Seller with respect to the Business or the Transferred  Assets,  (ii)
any  loss  or  damage  (whether  or  not  covered  by  insurance)  to any of the
Transferred  Assets  that  materially  affects  or impairs  Seller's  ability to
conduct the Business,  or (iii) any mortgage or pledge of any of the Transferred
Assets,  or any  indebtedness  incurred by or relating to Seller with respect to
the Business, other than indebtedness,  not material in the aggregate,  incurred
in the ordinary course of business.  Seller makes no representation or warranty,
however,  with respect to the manner in which any of Seller's current  customers
may  react  to the  news  of the  transactions  that  are  the  subject  of this
Agreement.

                           (f)  Title  to   Properties.   Seller  has  good  and
marketable title to all of the Transferred Assets,  including those reflected in
Seller's Base Balance Sheet or acquired  subsequent to the date of Seller's Base
Balance Sheet,  except  Transferred Assets disposed of subsequent to the date of
Seller's  Base  Balance  Sheet in the  ordinary  course  of the  conduct  of the
Business and as  contemplated  by this  Agreement.  The  Transferred  Assets are
subject to no mortgage,  indenture,  pledge, lien, claim,  encumbrance,  charge,
security interest or title retention, or other security arrangement,  except for
liens for the payment of federal,  state,  and other taxes, the payment of which
is neither  delinquent nor subject to penalties,  and except for other liens and
encumbrances  incidental  to  the  conduct  of the  Business  by  Seller  or the
ownership of the Transferred Assets,  which were not incurred in connection with
the  borrowing  of money or the  obtaining  of advances  and which do not in the
aggregate  materially  detract  from the  value  of the  Transferred  Assets  or
materially  impair the use thereof in the operation of the  Business,  except in
each case as disclosed in Seller's Base Balance  Sheet.  All leases  pursuant to
which Seller leases any substantial  amount of the Transferred  Assets are valid
and effective in accordance with their respective terms.

                           (g)   Condition   of  Assets  and   Properties.   The
buildings,  equipment,  machinery,  fixtures,  furniture,   furnishings,  office
equipment,  and all other  tangible  personal  assets and  properties  of Seller
constituting  Transferred  Assets do not require  any repairs  other than normal
maintenance  and are in good  operating  condition  and in a state of reasonable
maintenance and repair.

                           (h)   Litigation.   There  are  no  actions,   suits,
proceedings,  or other  litigation  pending  or,  to the  knowledge  of  Seller,
threatened  against  Seller at law or in  equity,  or before or by any  federal,
state, municipal, or other governmental department,  commission,  board, bureau,
agency,  or  instrumentality  that,  if  determined  adversely to Seller,  might
reasonably be expected to have,  individually  or in the  aggregate,  a material
adverse effect on the Transferred  Assets or the operations,  operating results,
or condition, financial or otherwise, of Seller with respect to the Business.
                                        8
<PAGE>
                           (i) Rights and Licenses.  Seller has all Licenses and
Permits  necessary for the conduct of the Business as presently  conducted by it
and the ownership and use of the Transferred Assets and the premises occupied by
it with  respect to the  Business.  Schedule  "1.2(h)"  hereto  contains a true,
correct, and complete list of all Licenses and Permits necessary for the conduct
of the Business.

                           (j) No Violation.  Except as contemplated in Sections
5.1(f) and 5.8 of this  Agreement,  the execution and delivery of this Agreement
and the consummation of the transactions contemplated hereby will not violate or
result in a breach by Seller of, or  constitute  a default  under,  or  conflict
with,  or cause any  acceleration  of any  obligation  with  respect to, (i) any
provision or restriction of any charter,  bylaw, loan, indenture, or mortgage of
Seller,  or (ii) any  provision or  restriction  of any lien,  lease  agreement,
contract,  instrument,  order, judgment, award, decree, ordinance, or regulation
or  any  other  restriction  of  any  kind  or  character  to  which  any of the
Transferred  Assets is subject or by which  Seller is bound with  respect to the
Business.

                           (k) Taxes.  Seller has duly filed in correct form all
Tax Returns (as defined below)  relating to the activities of Seller required or
due to be filed (with regard to applicable  extensions)  on or prior to the date
hereof. All such Tax Returns are accurate and complete in all material respects,
and Seller has paid or made  provision  for the payment of all Taxes (as defined
below)  that have been  incurred  or are due or claimed to be due from Seller by
federal,  state, or local taxing authorities for all periods ending on or before
the date hereof,  other than Taxes or other  charges that are not  delinquent or
are being contested in good faith and have not been finally  determined and have
been  disclosed to Buyer.  The amounts set up as reserves for Taxes on the books
of Seller are  sufficient  in the  aggregate for the payment of all unpaid Taxes
(including any interest or penalties thereon), whether or not disputed, accrued,
or  applicable.  No  claims  for Taxes or  assessments  are  being  asserted  or
threatened  against  Seller.  For purposes of this  Agreement,  the term "Taxes"
shall mean all taxes,  charges,  fees, levies, or other assessments,  including,
without limitation,  income, gross receipts,  excise, property, sales, transfer,
license,  payroll,  and franchise  taxes,  imposed by the United States,  or any
state,  local, or foreign government or subdivision or agency thereof;  and such
term shall include any interest,  penalties, or additions to tax attributable to
such  assessments  or to the failure to file any Tax  Return;  and the term "Tax
Return"  shall mean any  report,  return,  or other  information  required to be
supplied to a taxing  authority or required by a taxing authority to be supplied
to any other person.

                           (l) Accounts  Receivable.  The accounts receivable of
Seller constituting Transferred Assets have been acquired in the ordinary course
of business, are valid and enforceable, and are fully collectible, subject to no
defenses,  deductions,  set-offs, or counterclaims,  except to the extent of the
reserve reflected in Seller's Base Balance Sheet or in such other amount that is
not material in the aggregate. Each such account receivable is fully collectible
to the extent of the face value  thereof  (less the  amount of the  reserve  for
doubtful accounts, if any, reflected on the books of Seller with respect to such
account),  no later than 30 days after such  account  receivable  is due, and no
account  receivable  is due more  than 90 days  after it was  created.  Any such
account  receivable not collected in full (less any such reserve) within 30 days
after such account is due, or within 90 days after the Closing  Date,  whichever
is later, shall conclusively be deemed to be uncollectible.  Notwithstanding the
foregoing,  Buyer  shall  make no  claim  against  Seller  unless  and  until an
aggregate  of at least  $150,000 of accounts  receivable  are  determined  to be
non-collectible,  in which  case  Seller  shall  be  responsible  for and  shall
promptly reimburse Buyer for 50% of uncollectible  accounts receivable in excess
of $150,000.

                           (m) Contracts.  With respect to the Business,  Seller
is not a party to any material contract,  lease,  agreement,  mortgage, or other
arrangement  other  than  the  Business  Contracts  and  the  Excluded  Business
Contracts. All material mortgages, leases, contracts, agreements, and other
                                        9
<PAGE>
arrangements  with  respect to the Business to which Seller is a party are valid
and enforceable in accordance with their terms;  Seller and all other parties to
each of the foregoing have performed all obligations required to be performed to
date;  neither  Seller  nor any such other  party is in default in any  material
respect or in arrears under the terms of any of the foregoing;  and no condition
exists or event has occurred that, with the giving of notice or lapse of time or
both, would constitute a default in any material respect under any of them.

                           (n) Compliance with Law and Other Regulations. Seller
is in compliance in all material respects with all requirements (including those
relating  to  environmental  matters) of  federal,  state,  or local law and all
requirements of all governmental bodies and agencies having jurisdiction over it
with respect to the conduct of the Business,  the use of Transferred Assets, and
the use of all premises occupied by it with respect to the Business. There is no
environmental contamination, toxic waste or other discharge, spill, construction
component,  structural  element or  condition,  adversely  affecting  any of the
Transferred Assets, nor has Seller received any official notice or citation that
any of the Transferred Assets in any way contravene any federal, state, or local
law  or  regulation  relating  to  environmental,  health,  or  safety  matters,
including without limitation any requirements of the Comprehensive Environmental
Response  Compensation  and Liability Act  ("CERCLA") or any OSHA  requirements.
Without limiting the foregoing,  Seller has properly filed all reports, paid all
monies,  and obtained all licenses,  permits,  certificates,  and authorizations
needed  or  required  for  the  conduct  of  the  Business  and  the  use of the
Transferred  Assets  and the  premises  occupied  by it in  connection  with the
Business and is in  compliance  in all material  respects  with all  conditions,
restrictions,  and provisions of all of the  foregoing.  Seller has not received
any notice from any  federal,  state,  or local  authority  or any  insurance or
inspection body that any of the Transferred Assets or the business procedures or
practices  related to the  Business  fails to comply  with any  applicable  law,
ordinance,  regulation,  building,  or zoning law or  requirement  of any public
authority or body.

                           (o) Employee Benefit and Employment  Matters.  Seller
is not a party  to any  collective  bargaining  agreement  and,  to the  best of
Seller's  knowledge,  there is no  material  request  for  union  representation
pending  or  threatened  against  Seller.  Subject  to  a  contingent  six-month
severance  liability  as  set  forth  on the  Seller  Disclosure  Schedule,  the
employment of each employee of Seller with respect to the Business is terminable
at will without cost to Buyer.  Seller has  complied  with all other  applicable
federal,  state, and local laws relating to the employment of labor,  including,
but not limited to, the provisions thereof relative to wages, hours,  collective
bargaining,  working conditions,  and payment of taxes of any kind, with respect
to the Business,  and Seller is not liable for any arrears of wages or any taxes
or  penalties  for  failure  to  comply  with  any of the  foregoing  or has any
obligations for any vacation,  sick leave, or other compensatory time, except as
reflected in the financial  statements described in Section 4.1(d). All officers
and  independent  contractors  of Seller with  respect to the  Business are paid
salaries  or other  compensation  in  accordance  with the  amounts set forth on
Schedule "4.1(o)" hereto,  and Schedule "4.1(o)" hereto correctly and accurately
sets forth all salaries,  expenses, and personal benefits paid to or accrued for
all directors,  officers,  and principal  shareholders of Seller with respect to
the  Business as of the date of this  Agreement,  all of which are  reflected as
appropriate in Seller's Base Balance Sheet.

                           (p)  Insurance.  Seller  maintains  in full force and
effect  insurance   coverage  on  the  Transferred   Assets  and  its  premises,
operations,  and  personnel  relating to the  Business in such amounts as Seller
deems appropriate.

                           (q) Intellectual  Property.  Seller owns or holds all
of the  rights to use all  packaging,  logos,  trademarks,  trade  names,  trade
secrets, fictitious names, service marks, patents, and
                                       10
<PAGE>
copyrights that are used in or necessary to the conduct of the Business. None of
the matters  covered by the  Intellectual  Property,  nor any of the products or
services  sold or  provided  by  Seller,  nor any of the  processes  used or the
business practices followed by Seller,  with respect to the Business,  infringes
or has infringed upon any trademark,  trade name, trade secret, fictitious name,
service  mark,  patent,  or  copyright  owned by any  person or  entity  (or any
application with respect thereto), or constitutes unfair competition.  Except as
set forth on Schedule  "4.1(q)" or elsewhere in this  Agreement,  Seller is not,
and  following  the Closing  neither Buyer nor  Designated  Subsidiary  will be,
obligated  to pay any  royalty  or  other  payment  with  respect  to any of the
Intellectual  Property.  To the  knowledge  of  Seller,  no  person or entity is
producing,  providing,  selling,  or  using  products  or  services  that  would
constitute an infringement of any of the Intellectual Property.

                           (r)  Inventories.  The  Inventories  are in good  and
merchantable  condition  and are  stated  at not more  than the lower of cost or
market, with adequate  adjustments for obsolete,  obsolescent,  or otherwise not
readily  marketable items.  Since the date of Seller's Base Balance Sheet, there
have not been and there are not required to be any  write-downs  in the value of
the  Inventories  or  write-offs  with  respect  to  such  Inventories.  The raw
materials, work in progress, and finished goods inventory of Seller constituting
Transferred  Assets are all in good  condition  and are usable and currently are
being used in the present production and sales activities of Seller with respect
to the Business, and Seller does not have on hand or on order any raw materials,
work in progress,  or finished  goods  inventory with respect to the Business in
excess of its normal  requirements  (based upon sales experience from the latest
12 months) for  products  that are  included in its current line with respect to
the  Business and for which Seller is now taking  orders.  Without  limiting the
foregoing,  (i)  Seller  does not have  more than an  eight-month  supply of raw
materials,  work in progress,  or finished  goods  inventory with respect to the
Inventories,  substantially  all of which is saleable at prices currently quoted
by Seller but in no event at prices lower than the amounts reflected on the Base
Balance Sheet,  and (ii) all work in progress and finished goods inventory to be
transferred to Buyer or Designated  Subsidiary pursuant to this Agreement are in
accordance with customers' specifications and the sale thereof to customers will
not result in any liability of any kind to Buyer or Designated Subsidiary.

                           (s) Consents.  Except as set forth in Schedule 4.1(s)
hereto, no consent, approval,  license, permit, or authorization of any federal,
state, municipal, or other governmental department,  commission,  board, bureau,
agency, or  instrumentality,  or other person is required in connection with the
execution and delivery of this Agreement by Seller or the consummation by Seller
of the transactions contemplated hereby.

                           (t) Accuracy of  Statements.  Neither this  Agreement
nor any statement,  list,  certificate,  or other information furnished or to be
furnished  by Seller to Buyer in  connection  with this  Agreement or any of the
transactions contemplated hereby contains or will contain an untrue statement of
a material fact or omits or will omit to state a material fact necessary to make
the statements  contained herein or therein,  in light of circumstances in which
they are made, not misleading.

                  4.2   Representations  and  Warranties  of  Buyer.  Except  as
otherwise  set forth in  Buyer's  disclosure  schedule  (the  "Buyer  Disclosure
Schedule")  heretofore delivered by Buyer to Seller and acknowledged as received
by Seller, and except as disclosed in Buyer's Annual Report on Form 10-K for the
year ended  September 30, 1997 as heretofore  filed by Buyer with the Securities
and Exchange Commission (the "SEC"),  Buyer represents and warrants to Seller as
follows:

                           (a)   Due   Incorporation,    Good   Standing,    and
Qualification.  Each of Buyer and  Designated  Subsidiary is a corporation  duly
organized, validly existing, and in good standing under
                                       11
<PAGE>
the laws of its jurisdiction of incorporation with all requisite corporate power
and authority to own, operate,  and lease its assets and properties and to carry
on its business as now being conducted.  Neither Buyer nor Designated Subsidiary
is  subject  to any  material  disability  by reason of the  failure  to be duly
qualified as a foreign  corporation  for the transaction of business or to be in
good standing under the laws of any jurisdiction.

                           (b)  Corporate   Authority.   Buyer  has  and,  if  a
Permitted Assignment is effected, Designated Subsidiary will have, the corporate
power and authority to enter into this Agreement and carry out the  transactions
contemplated  hereby.  The Board of Directors of Buyer has duly  authorized  the
execution,  delivery,  and  performance  of this  Agreement  and, if a Permitted
Assignment  is  effected,  prior  to such  Permitted  Assignment,  the  Board of
Directors of Designated  Subsidiary will have authorized the performance of this
Agreement by virtue of its approval of the  execution  and delivery of documents
memorializing such Permitted  Assignment.  No other corporate proceedings on the
part of Buyer or any of its  subsidiaries,  including  the  approval  of Buyer's
shareholders,  are necessary to authorize the execution and delivery by Buyer of
this  Agreement or the  consummation  by Buyer or  Designated  Subsidiary of the
transactions  contemplated  hereby.  This  Agreement  has been duly executed and
delivered by Buyer.  This  Agreement  constitutes  a legal,  valid,  and binding
agreement of Buyer,  enforceable against Buyer in accordance with its terms, and
if a Permitted  Assignment is effected,  this Agreement  will also  constitute a
legal, valid, and binding agreement of Designated Subsidiary enforceable against
Designated  Subsidiary in accordance with its terms,  except that, in each case,
(i) such enforcement may be subject to bankruptcy,  insolvency,  reorganization,
moratorium,  or other  similar  laws now or  hereafter  in  effect  relating  to
creditors'  rights,  and (ii) the remedy of specific  performance and injunctive
and other forms of equitable relief may be subject to equitable  defenses and to
the  discretion  of the court  before  which  any  proceeding  therefore  may be
brought.

                           (c) Financial  Statements.  The Consolidated  Balance
Sheets of Buyer and its  subsidiaries as of September 30, 1996 and September 30,
1997 and the Consolidated Statements of Operations,  the Consolidated Statements
of Shareholders' Equity, and the Consolidated  Statements of Cash Flows of Buyer
and its  subsidiaries  for the three years ended  September  30,  1997,  and all
related  schedules and notes to the  foregoing,  have been reported on by Arthur
Andersen,  LLP,  independent public accountants.  All of the foregoing financial
statements have been prepared in accordance with generally  accepted  accounting
principles,  which  were  applied on a  consistent  basis  (except as  described
therein),  are  correct  and  complete,  and  present  fairly,  in all  material
respects,  the  financial  position,  results  of  operations,  and  changes  of
financial  position of Buyer and its  subsidiaries as of their  respective dates
and for the periods indicated. Neither Buyer nor any of its subsidiaries has any
material  liabilities  or  obligations  of a type that  would be  included  in a
balance  sheet  prepared  in  accordance  with  generally  accepted   accounting
principles,  whether related to tax or non-tax  matters,  accrued or contingent,
due or not yet due,  liquidated or unliquidated  or otherwise,  except as and to
the extent disclosed or reflected in the Consolidated Balance Sheet of Buyer and
its subsidiaries as of September 30, 1997, or incurred since September 30, 1997,
in the ordinary course of business or as contemplated by this Agreement.

                           (d) No Material  Change.  Since  September  30, 1997,
there has not been and there is not threatened  (i) any material  adverse change
in the business, assets,  properties,  financial condition, or operating results
of Buyer or its subsidiaries  taken as a whole, (ii) any loss or damage (whether
or not covered by  insurance) to any of the assets or properties of Buyer or its
subsidiaries, which materially affects or impairs their ability to conduct their
business,  or (iii) any mortgage or pledge of any material  amount of the assets
or properties of Buyer or any of its subsidiaries,  or any indebtedness incurred
by Buyer or any of its subsidiaries,  other than  indebtedness,  not material in
the aggregate, incurred in the ordinary course of business.
                                       12
<PAGE>
                           (e)   Litigation.   There  are  no  actions,   suits,
proceedings,  or  other  litigation  pending  or,  to the  knowledge  of  Buyer,
threatened  against  Buyer or  Designated  Subsidiary,  at law or in equity,  or
before or by any federal, state,  municipal,  or other governmental  department,
commission,  board, bureau,  agency, or instrumentality  that, (i) if determined
adversely to Buyer or  Designated  Subsidiary,  might  reasonably be expected to
have,  individually  or in the  aggregate,  a  material  adverse  effect  on the
business,  assets,  properties,  or prospects or on the condition,  financial or
otherwise, of Buyer and Designated Subsidiary taken as a whole, or (ii) question
the validity of this  Agreement or seek to prohibit,  enjoin,  or challenge  the
consummation of the transactions contemplated hereby.

                           (f) No Violation.  The execution and delivery of this
Agreement and the consummation of the transactions  contemplated hereby will not
violate  or  result  in a breach  by  Buyer  or  Designated  Subsidiary  of,  or
constitute a default under,  or conflict with, or cause any  acceleration of any
obligation  with respect to, (i) any  provision or  restriction  of any charter,
bylaw, loan, indenture,  or mortgage of Buyer or Designated Subsidiary,  or (ii)
any provision or restriction of any lien, lease agreement, contract, instrument,
order,  judgment,   award,  decree,   ordinance,  or  regulation  or  any  other
restriction  of any kind or character to which any assets or properties of Buyer
or Designated  Subsidiary is subject or by which Buyer or Designated  Subsidiary
is bound.

                           (g) Taxes.  Buyer has duly filed in correct  form all
Tax Returns relating to the activities of Buyer and its subsidiaries required or
due to be  filed  (with  regard  to  applicable  extensions)  on or prior to the
Closing  Date.  All such Tax Returns are  accurate  and complete in all material
respects, and Buyer has paid or made provision for the payment of all Taxes that
have been incurred or are due or claimed to be due from it by federal, state, or
local taxing  authorities  for all periods ending on or before the Closing Date,
other than Taxes or other charges that are not delinquent or are being contested
in good faith and have not been finally  determined  and have been  disclosed to
Seller.  The amounts set up as reserves  for Taxes on the books of Buyer and its
subsidiaries are sufficient in the aggregate for the payment of all unpaid Taxes
(including any interest or penalties thereon), whether or not disputed, accrued,
or  applicable.  No  claims  for taxes or  assessments  are  being  asserted  or
threatened against Buyer or any of its subsidiaries.

                           (h) Compliance with Law and Other  Regulations.  Each
of Buyer and  Designated  Subsidiary is in  compliance in all material  respects
with all requirements  (including  those relating to  environmental  matters) of
federal,  state, and local law and all  requirements of all governmental  bodies
and agencies having  jurisdiction over it, the conduct of its business,  the use
of its assets and  properties,  and all  premises  occupied  by it.  There is no
environmental contamination, toxic waste or other discharge, spill, construction
component,  structural  element or  condition,  adversely  affecting  any of the
properties  of Buyer  or  Designated  Subsidiary,  nor has  Buyer or  Designated
Subsidiary received any official notice or citation that the properties of Buyer
or Designated  Subsidiaries  in any way contravene any federal,  state, or local
law  or  regulation  relating  to  environmental,  health,  or  safety  matters,
including   without   limitation  any   requirements  of  CERCLA  nor  any  OSHA
requirements.  Without  limiting  the  foregoing,  each of Buyer and  Designated
Subsidiary  has properly  filed all reports,  paid all monies,  and obtained all
licenses, permits,  certificates,  and authorizations needed or required for the
conduct  of its  business  and  the use of its  assets  and  properties  and the
premises  occupied by it in  connection  therewith  and is in  compliance in all
material  respects with all conditions,  restrictions,  and provisions of all of
the foregoing.  Neither Buyer nor Designated  Subsidiary has received any notice
from any federal,  state, or local authority or any insurance or inspection body
that  any  of  its  assets,  properties,   facilities,  equipment,  or  business
procedures  or  practices  fails to  comply  in any  material  respect  with any
applicable law, ordinance, regulation, building, or zoning law or requirement of
any public authority or body.
                                       13
<PAGE>
                           (i) SEC  Reports.  Buyer's  Form 10-K  Report for the
year ended September 30, 1997, and all subsequent  reports and proxy  statements
filed by Buyer thereafter with the SEC pursuant to Section 13(a) or 14(a) of the
Securities  Exchange Act of 1934,  do not contain a  misstatement  of a material
fact or omit to state a material fact required to be stated therein or necessary
to make the  statements  therein not  misleading as of the time the document was
filed.  No report,  proxy  statement,  or other document has been required to be
filed by Buyer pursuant to Section 13(a) or 14(a) of the Securities Exchange Act
of  1934  that  has  not  been  filed.  All  such  reports,  registrations,  and
statements,  which are filed between the date hereof and the Closing Date,  will
not contain any untrue  statement of a material fact or omit to state a material
fact  required to be stated  therein or  necessary to make the  statements  made
therein, in light of the circumstances in which they are made, not misleading.

                           (j) Consents. No consent, approval,  license, permit,
or  authorization  of any  federal,  state,  municipal,  or  other  governmental
department,  commission,  board,  bureau,  agency, or instrumentality,  or other
person is required.

                           (k) Accuracy of  Statements.  Neither this  Agreement
nor any statement,  list,  certificate,  or other information furnished or to be
furnished by Buyer or Designated  Subsidiary  to Seller in connection  with this
Agreement  or any of the  transactions  contemplated  hereby  contains  or  will
contain an untrue  statement of a material fact or omits or will omit to state a
material fact necessary to make the statements  contained herein or therein,  in
light of the circumstances in which they are made, not misleading.

                  4.3 Survival of  Representations  and Warranties.  Each of the
representations  and warranties  contained in this  Agreement  shall survive the
consummation of the transactions  contemplated by this Agreement irrespective of
any  investigations  or inquiries  made by any party or any  knowledge  that any
party  may  possess,  and  each  party  shall  be  entitled  to rely  upon  such
representations and warranties irrespective of any investigations, inquiries, or
knowledge.

                                    SECTION 5
                                    COVENANTS

                  5.1  Covenants of Seller.  Seller  agrees  that,  unless Buyer
otherwise  agrees in writing  and  except as set forth in the Seller  Disclosure
Schedule, at all times prior to the Closing Date:

                           (a) Truth of Representations  and Warranties.  Seller
shall not take or suffer or permit any action  that would  render  untrue any of
the  representations or warranties of Seller herein contained,  and Seller shall
not omit to take any action,  the omission of which would render untrue any such
representation or warranty.

                           (b)  Preservation  of Business.  Seller shall use its
commercially reasonable best efforts to (i) preserve intact the present business
organization  of Seller  related to the  Business,  (ii)  preserve  the  present
goodwill and  advantageous  relationships of Seller related to the Business with
all persons  having  business  dealings  with  Seller,  and (iii)  preserve  and
maintain in force all licenses, registrations,  franchises, patents, trademarks,
copyrights,  bonds,  and other similar rights of Seller related to the Business.
Seller shall not enter into any employment  agreements  with any of its officers
or  management  personnel  related  to the  Business  and to be assumed by Buyer
hereunder  that may not be canceled by Seller  without  penalty  upon notice not
exceeding  30 days.  The  foregoing  covenants  shall not  apply to (A)  Richard
Nelson, who will remain an employee of Seller or (B) any change to the Business
                                       14
<PAGE>
to which Buyer gives its prior written consent, which consent may be withheld in
Buyer's sole and absolute discretion.

                           (c)  Ordinary   Course.   Seller  shall  operate  the
Business only in the usual,  regular,  and ordinary  course and manner.  Without
limiting the foregoing,  Seller shall not (i) acquire,  transfer,  sell, convey,
dispose of, encumber,  pledge, or mortgage any Transferred Asset,  except in the
ordinary course of the conduct of the Business and consistent with past practice
and as contemplated by this Agreement; (ii) incur any obligations (contingent or
otherwise) or modify any  indebtedness  that may create,  increase or modify any
Assumed  Liability in an amount greater than $100,000  without the prior written
consent of Buyer,  which  consent may be withheld in Buyer's  sole and  absolute
discretion;  (iii)  acquire  directly or  indirectly or redeem any shares of its
capital stock,  acquire any stock or other equity  interest in any  corporation,
trust,  or other  entity,  or create or acquire  any  subsidiary,  except to the
extent that any such action will have no effect on the conduct of the  Business,
the  Transferred  Assets,  the Assumed  Liabilities,  or the performance of this
Agreement;  (iv) merge or  consolidate  with any other  corporation,  trust,  or
entity or change the character of the Business;  (v) enter into, amend,  modify,
terminate, extend, or otherwise change any lease, contract,  agreement, or other
obligation  with respect to a Transferred  Asset or an Assumed  Liability  other
than  contracts  for the sale of products or  services,  and  contracts  for the
purchase  of supplier  or  services,  in the  ordinary  and usual  course of the
conduct of the Business,  which involve obligations  aggregating $50,000 or more
or which extend beyond six months from the date of this Agreement; or (vi) enter
into  any  service  agreement,   maintenance   agreement,   contract,  or  other
arrangement  relating to the  operations of the Business,  or maintenance of any
Transferred  Assets  other  than in the  ordinary  course of the  conduct of the
Business.

                           (d) Books and  Records.  Seller  shall  maintain  its
books,  accounts, and records related to the Business in the usual, regular, and
ordinary  manner and on a basis  consistent  with prior years,  and Seller shall
comply  with all laws  applicable  to them with  respect  to the  conduct of the
Business.

                           (e) Compensation.  Seller shall not (i) provided that
such  compensation is an Assumed  Liability,  increase the compensation  payable
(including bonus compensation) to any officer or director or to other management
personnel  related to the  Business  from the  amount  payable as of the date of
Seller's Base Balance  Sheet,  or (ii) provided that such profit sharing plan or
employee benefit arrangement is an Assumed Liability, introduce or change in any
material  respect  any  pension  or profit  sharing  plan or any other  employee
benefit arrangement related to the Business.

                           (f)  Transfer  of  Rights  Under   Certain   Excluded
Business Contracts. Seller shall use its best efforts to assign or sublicense to
Buyer its rights related  solely to the Business  under those Excluded  Business
Contracts  listed on Schedule  "1.2(e)(ii)"  hereto,  which  schedule lists each
Excluded  Business  Contract  that  relates to both the  Business  and the Other
Business.  Seller and Buyer  shall  allocate  any  guaranteed  payments to third
parties with respect to the rights  assigned or sublicensed to Buyer pursuant to
this Section "5.1(f)".

                           (g)  Assistance  to  Buyer.   Seller  shall  use  its
commercially reasonable best efforts to assist Buyer to enter into manufacturing
agreements  with  Seller's  current  suppliers  of  die-cast  products  for  the
Business.

                           (h)  Consents  and  Approvals.  Seller  shall use its
commercially  reasonable  best  efforts to obtain  all  necessary  consents  and
approvals of other persons and  governmental  authorities to the  performance by
Seller of the transactions contemplated by this Agreement. Seller shall make or
                                       15
<PAGE>
cause to be made all  filings,  applications,  statements,  and  reports  to all
federal and state  government  agencies or entities that are required to be made
prior to the Closing  Date by or on behalf of Seller  pursuant  to any  statute,
rule, or regulation in connection  with the  transactions  contemplated  by this
Agreement.

                           (i)  Confidentiality.  Except to the extent necessary
to enable Seller to maintain its ordinary  course of business,  Seller shall not
reveal,  orally or in writing,  to any person,  other than Buyer and  Designated
Subsidiary  and  their  representatives,  any  of  the  business  procedures  or
practices followed by it in the conduct of the Business or any other information
of a confidential nature with respect to the Business.

                           (j) Insurance. Seller shall maintain in force through
the Closing Date all of the property,  casualty,  crime, directors and officers,
and other forms of insurance  that it is presently  carrying with respect to the
Transferred  Assets or the Business and shall  refrain from making any change in
any such insurance coverage.

                           (k)  Maintenance  of  Assets  and  Properties.   With
respect to the Business,  Seller shall keep the premises  occupied by it and all
of the  equipment  and other  tangible  assets and  personal  property of Seller
constituting a Transferred  Asset in good operating  condition and shall perform
all  necessary  repairs and  maintenance.  Seller  shall not remove any personal
property constituting a Transferred Asset from any facility of Seller unless the
same are replaced  with  similar  items of at least equal  quality  prior to the
Closing  Date.  Seller  shall not permit any  modifications  or additions to and
shall not sell or permit to be sold or otherwise  transferred or disposed of any
item or group of items  constituting a Transferred  Asset,  except items sold in
the ordinary course of the conduct of the Business.  Seller shall not convey any
interest  in any of the  Transferred  Assets or subject  any of the  Transferred
Assets,  or any portion  thereof,  to any  additional  liens,  encumbrances,  or
similar matters.

                           (l)  Satisfaction  of  Obligations  and  Liabilities.
Seller shall (i) pay or cause to be paid all of its  obligations and liabilities
related to the Business as they mature including those related to taxes,  except
for those that are in good faith  disputed  with the written  approval of Buyer,
(ii)  maintain and perform in all material  respects its  obligations  under all
agreements  and  contracts  related  to the  Business  to  which  it is bound in
accordance with their terms, and (iii) comply in all material  respects with all
requirements of applicable  federal,  state,  and local laws,  regulations,  and
rules related to the Business.  Seller shall pay or cause to be paid in full, as
they mature and come due, all bills and invoices  for labor,  goods,  materials,
services,  and  utilities  of any kind  relating  to the  Business,  which  were
contracted  for by  Seller  or  which  were  delivered  to or  performed  on its
properties.

                           (m)  Employees.  Seller shall not hire any  employees
with respect to the  Business,  except in the ordinary  course of the conduct of
the Business and consistent with past practice.

                           (n)  Investments.  Seller shall not create or acquire
any  subsidiary,  invest in or  acquire an equity  interest  in any  entity,  or
purchase any investment assets with respect to the Business.

                           (o) Right of Inspection.  Seller shall make available
to Buyer and its  representatives  for inspection at all reasonable times all of
the assets,  properties,  facilities,  and  agreements  relating to the Business
(including all documents of any  description  evidencing any right or obligation
of Seller) and the books, accounts,  records, and financial statements of Seller
relating to the Business as Buyer shall  reasonably  request and allow Buyer and
its  representatives  the right to make whatever  copies of such  materials they
require, and Seller shall permit Buyer and its independent  accountants to audit
or
                                       16
<PAGE>
make such audit tests respecting the accounts of Seller relating to the Business
as Buyer or those accountants consider appropriate.

                  5.2  Covenants  of Buyer.  Buyer agrees  that,  unless  Seller
otherwise  agrees in  writing  and  except as set forth in the Buyer  Disclosure
Schedule or contemplated  by this  Agreement,  at all times prior to the Closing
Date:

                           (a) Truth of  Representations  and Warranties.  Buyer
and  Designated  Subsidiary  shall not take or suffer or permit any action  that
would render  untrue any of the  representations  or  warranties of Buyer herein
contained,  and  Buyer  and  Designated  Subsidiary  shall  not omit to take any
action,  the omission of which would render  untrue any such  representation  or
warranty.

                           (b) Consents and Approvals.  Buyer shall use its best
efforts to obtain all  necessary  consents and  approvals  of other  persons and
governmental  authorities to the performance by Buyer and Designated  Subsidiary
of the transactions contemplated by this Agreement. Buyer shall make or cause to
be made all filings,  applications,  statements,  and reports to all federal and
state government agencies and entities that are required to be made prior to the
Closing Date by or on behalf of Buyer or Designated  Subsidiary  pursuant to any
statute, rule, or regulation in connection with the transactions contemplated by
this Agreement.

                           (c) Assistance to Seller. Prior to the Closing, Buyer
shall obtain for Seller license agreements with each of Dale Earnhardt, Inc. and
Jeff Gordon,  Inc. for a term of one year or more with respect to plastic  model
kits.

                  5.3 No  Solicitation.  Unless and until this  Agreement  shall
have been  abandoned  pursuant  to  Section  8,  neither  Seller  nor any of its
officers, directors, affiliates, representatives, or agents shall:

                           (a) directly or indirectly,  encourage,  solicit,  or
initiate discussions or negotiations with, any corporation, partnership, person,
or  other  entity  or  group  (other  than  Buyer,  its  affiliates,  employees,
representatives,  and advisors)  concerning any merger,  sale of assets, sale of
shares of capital stock, tender offer, or similar  transaction  involving Seller
or any of its  subsidiaries,  except to the extent that such action will have no
effect on the  conduct of the  Business,  the  Transferred  Assets,  the Assumed
Liabilities or the performance of this Agreement; or

                           (b) disclose,  directly or indirectly, any non-public
information to any corporation,  partnership,  person,  or other entity or group
(other than to Buyer,  its affiliates,  employees,  representatives,  or agents)
concerning the Business, afford to any such party access to the books or records
of Seller  relating to the Business,  or otherwise  assist or encourage any such
party in connection with any of the foregoing.

                  5.4 Efforts to  Consummate  Transaction;  Further  Assurances.
Subject  to the terms and  conditions  of this  Agreement,  each of the  parties
hereto  agrees  to use its best  efforts  to take,  or  cause to be  taken,  all
actions,  and to do,  or cause to be done,  all  things  necessary,  proper,  or
advisable to consummate and make effective the transactions contemplated by this
Agreement,  including,  without limitation, using its best efforts to obtain all
necessary, proper, or advisable permits, consents, authorizations, requests, and
approvals of third parties and  governmental  authorities.  If at any time after
the Closing Date,  any further action is necessary or desirable to carry out the
purposes of this  Agreement  (including  providing  any  information  in any way
related to the Transferred Assets), the proper officers
                                       17
<PAGE>
and directors of each party to this Agreement shall take any such actions as the
other party may reasonably request.

                  5.5 Public Announcements.  Buyer and Seller shall consult with
each other  before  issuing  any press  release or  otherwise  making any public
statements  with  respect to this  Agreement  and shall not issue any such press
release or make any such public statement prior to such consultation,  except as
may be required by law on the advice of counsel or by any listing agreement with
any national securities exchange or The Nasdaq Stock Market, Inc.

                  5.6 Expenses. Except as may otherwise expressly be provided in
this Agreement,  each party shall bear all those costs and expenses  incurred by
it  (including   any  fees  and  expenses  of  brokers,   attorneys,   or  other
professionals  engaged by such party) in connection  with this Agreement and the
transactions contemplated hereby.

                  5.7  Post-Closing  Assistance  to Seller.  Buyer hereby agrees
that as long as the  License  Agreement  is in effect,  for a period of 10 years
following the Closing  Date,  Buyer (i) shall use its best efforts to obtain for
Seller's  Other  Business  licenses  (exclusive,  if possible)  relating to U.S.
Motorsports  and (ii)  shall not obtain  licenses  for or on behalf of any other
person  for  use in a  business  that  directly  competes  with  Seller's  Other
Business.

                  5.8  Post-Closing  Assistance to Buyer.  Following the Closing
Date,  Seller  shall use its best efforts to assign or  sublicense  to Buyer its
rights related solely to the Business  under those Excluded  Business  Contracts
listed on  Schedule  "1.2(e)(ii)"  that have not  previously  been  assigned  or
sublicensed to Buyer pursuant to Section 5.1(f). Seller and Buyer shall allocate
any guaranteed  payments to third parties with respect to the rights assigned or
sublicensed to Buyer pursuant to this Section 5.8.

                  5.9 Seller's Right of First Refusal. In the event that Buyer's
current  relationship  with Hasbro,  Inc. with respect to  mass-retail  sales of
Buyer's  licensed  products is  terminated on or before  December 31, 2004,  and
Buyer desires to enter into a new  agreement  with a third party with respect to
mass-retail sales of Buyer's licensed products,  Buyer hereby agrees that Seller
shall have the right of first refusal (the "Seller's Right of First Refusal") to
enter into a mass-retail distribution agreement with Buyer. If Seller desires to
exercise the Seller's  Right of First Refusal,  Seller shall  exercise  Seller's
Right of First Refusal by giving written notice of such exercise to Buyer within
30 days  after  receipt of notice  from  Buyer of the terms to be offered  for a
mass-retail  distribution  agreement  for such  products to or by a third party.
Buyer  agrees  that  it  shall  not  enter  into  any  mass-retail  distribution
agreements  with respect to its products until it has notified Seller and Seller
has had an opportunity  to respond as set forth above.  In the event that Seller
exercises the Seller's Right of First  Refusal,  the parties shall in good faith
negotiate the terms of mutually  acceptable  agreements with respect to Seller's
rights to distribute  such  products,  provided that the terms of such agreement
are  substantially  the same as those offered by such third party to Buyer or by
Buyer to such third party.  Notwithstanding the foregoing,  however,  nothing in
this  Agreement  shall  preclude  Buyer from pursuing  mass-retail  sales of its
products independent of any arrangement with third parties.

                                    SECTION 6
                       CONDITIONS PRECEDENT TO OBLIGATIONS

                  6.1  Conditions  Precedent to the  Obligations  of Buyer.  The
obligations  of  Buyer  to  consummate  the  transactions  contemplated  by this
Agreement  are,  at the  option of Buyer,  subject  to the  satisfaction  of the
following conditions on or before the Closing Date.
                                       18
<PAGE>
                           (a) Accuracy of Representations  and Warranties.  The
representations  and warranties of Seller herein  contained shall have been true
and correct in all material  respects when made and, in addition,  shall be true
and correct in all material respects on the Closing Date with the same force and
effect as though  made on and as of the  Closing  Date,  except as  affected  by
transactions contemplated hereby.

                           (b)  Performance of Agreements.  Seller shall have in
all material respects performed all obligations and agreements and complied with
all covenants  and  conditions  contained in this  Agreement to be performed and
complied with by it on or prior to the Closing Date and shall have delivered all
documents, instruments, and materials required by Section 7.2.

                           (c)  Corporate  Approval.   All  necessary  corporate
action on the part of the directors and  shareholders  of Seller  approving this
Agreement  and the  transactions  contemplated  hereby  shall have been duly and
validly taken.

                           (d) Opinion of Counsel  for Seller.  Buyer shall have
received an opinion of Dwight Arn, Esq.,  counsel for Seller,  dated the Closing
Date, with customary  assumptions,  exceptions,  and  qualifications  reasonably
acceptable to Buyer and its counsel, to the effect that:

                               (i)  Seller  is  a  corporation  duly  organized,
validly existing, and in good standing under the laws of the jurisdiction of its
incorporation  and has the corporate  power and authority under the laws of such
jurisdiction to own, lease, and operate its properties, to carry on its business
as then being conducted, and to consummate the transactions contemplated hereby;

                               (ii) all necessary  corporate  proceedings of the
Board of  Directors  and the  shareholders  of Seller to approve  and adopt this
Agreement and to authorize the execution and delivery of this  Agreement and the
consummation of the  transactions  contemplated by this Agreement have been duly
and validly taken;

                               (iii)   Seller  has  the   corporate   power  and
authority to execute and deliver this  Agreement,  and this  Agreement  has been
duly  authorized,  executed,  and delivered by Seller and constitutes the legal,
valid,  and  binding  obligation  of  Seller,   enforceable  against  Seller  in
accordance with its terms;

                               (iv) such counsel knows of no actions,  suits, or
proceedings  pending or threatened  against Seller or any of its subsidiaries at
law or in  equity,  or  before or by any  federal,  state,  municipal,  or other
governmental department,  commission,  board, bureau, agency, or instrumentality
that would  result in a breach of the  representation  and warranty set forth in
Section 4.1(h) of this Agreement; and

                               (v) except as listed in the  Seller's  Disclosure
Schedule  with  respect  to  consents  not  obtained,  the  consummation  of the
transactions  contemplated  by this  Agreement  will not  violate the charter or
bylaws (or similar constituent  documents) of Seller or result in a breach of or
constitute a default by Seller under any provision of any  indenture,  mortgage,
lien, lease, agreement,  contract,  instrument,  order, judgment, decree, award,
ordinance,  regulation,  or any other restriction of any kind or character known
to such  counsel,  to which Seller or any of its  subsidiaries  is a party or by
which any of them are bound.
                                       19
<PAGE>
                  With  respect to the  opinions  expressed  pursuant to clauses
(iv) and (v) above, such opinion may be based upon a certificate or certificates
of an officer or officers of Seller and such other matters as such counsel deems
appropriate,  and such counsel may rely on opinions of other counsel  reasonably
satisfactory  to Buyer,  which  opinion is  delivered  in  connection  with this
Agreement.

                           (e) No Material  Adverse Change.  Except with respect
to  matters  arising  as a  result  of the  transactions  contemplated  by  this
Agreement,  there shall have been no material  adverse  change in the  business,
assets,  properties,  operating  results,  financial  condition  or prospects of
Seller with  respect to the  Business  since the date of Seller's  Base  Balance
Sheet.

                           (f) Litigation.  No action or proceeding by or before
any  governmental  agency shall have been instituted or threatened that seeks to
enjoin,  restrain,  or prohibit,  or, if adversely decided,  might reasonably be
expected to result in  substantial  damages in respect of, this Agreement or the
consummation  of the  transactions  contemplated by this Agreement and would, in
the  reasonable  judgment  of Buyer,  make it  inadvisable  to  consummate  such
transactions,  and no court  order  shall  have been  entered  in any  action or
proceeding instituted by any other party that enjoins,  restrains,  or prohibits
this  Agreement  or  consummation  of  the  transactions  contemplated  by  this
Agreement.

                           (g)  Certificate  of  Seller.  Buyer  and  Designated
Subsidiary  shall have received from Seller a certificate  executed by the chief
executive  officer and secretary of Seller,  dated the date of the Closing Date,
certifying that all  representations  and warranties of Seller set forth in this
Agreement are true, complete,  and correct in all material respects on and as of
the  Closing  Date as if made at that time,  and that Seller has  performed  and
complied in all material respects with all agreements, covenants, and conditions
required by this  Agreement to be performed or complied  with by it at or before
the Closing Date.

                           (h)  License  Agreement.  Seller and Buyer shall have
negotiated,   executed,   and  delivered  a  license   agreement  (the  "License
Agreement")  in the form attached as Exhibit A hereto,  pursuant to which Seller
shall license to Buyer the "Revell"  trademarks  for use in connection  with the
Business.

                           (i) Manufacturing  Agreement.  Seller and Buyer shall
have  negotiated,   executed,  and  delivered  a  manufacturing  agreement  (the
"Manufacturing Agreement") in the form attached as Exhibit B hereto, pursuant to
which Buyer shall be the exclusive  manufacturer  of U.S.  Motorsports  die-cast
products for  Seller's  distribution  under  existing  mass-merchandise  license
agreements.

                           (j)  Distribution  Agreement.  Seller and Buyer shall
have  negotiated,   executed,   and  delivered  a  distribution  agreement  (the
"Distribution  Agreement") in the form attached as Exhibit C hereto, pursuant to
which Buyer shall be the exclusive  distributor of "Revell"  motorsport  plastic
model kits at trackside sales venues and a non-exclusive distributor of "Revell"
motorsport plastic model kits through Buyer's network of wholesale distributors,
except as otherwise set forth therein.

                           (k)  Assignment  of  Business  Contracts.  Subject to
Section 7.2(d), at the Closing Seller shall have assigned to Buyer or Designated
Subsidiary  each of the  Business  Contracts,  provided  that  Buyer  shall have
obtained  consents  to such  assignments  to the extent that such  consents  are
required by any of the Business Contracts.
                                       20
<PAGE>
                           (l)  Assistance to Buyer.  Seller shall have used its
best  efforts  to  assist  Buyer to enter  into  manufacturing  agreements  with
Seller's current suppliers of die-cast products for the Business.

                           (m) Termination of HSR Act Waiting  Periods.  Any and
all  applicable   waiting  periods  under  the  HSR  Act  with  respect  to  the
transactions  contemplated  by this  Agreement  shall have expired or shall have
been terminated.

                           (n)  Consents  and   Approvals.   Seller  shall  have
obtained all necessary  consents and approvals of other persons and governmental
authorities to the  performance by Seller of the  transactions  contemplated  by
this  Agreement.  Seller  shall  have  made or  caused  to be made all  filings,
applications,  statements,  and reports to all  federal  and state  governmental
agencies and entities that are required to be made prior to the Closing by or on
behalf of Seller pursuant to any statute, rule, or regulation in connection with
the transactions contemplated by this Agreement.

                           (o)  Delivery  of  Documents.   All  other  documents
required  to be  delivered  by Seller at or prior to the  Closing  Date shall be
delivered or shall be tendered by the Closing Date.

                           (p)   Proceedings   Satisfactory   to  Counsel.   All
proceedings taken by Seller and all instruments executed and delivered by Seller
on or prior to the Closing Date in connection with the transactions contemplated
hereby shall be satisfactory in form and substance to counsel for Buyer.

                  6.2 Conditions  Precedent to the  Obligations  of Seller.  The
obligations  of Seller  to  consummate  the  transactions  contemplated  by this
Agreement  are,  at the option of Seller,  subject  to the  satisfaction  of the
following conditions on or before the Closing Date:

                           (a) Accuracy of Representations  and Warranties.  The
representations  and warranties of Buyer herein  contained  shall have been true
and correct in all material  respects when made and, in addition,  shall be true
and correct in all material respects on and as of the Closing Date with the same
force  and  effect  as  though  made on and as of the  Closing  Date,  except as
affected by transactions contemplated hereby.

                           (b)  Performance  of  Agreements.  Buyer  and,  if  a
Permitted  Assignment  is  effected,  Designated  Subsidiary  shall  have in all
material respects performed all obligations and agreements and complied with all
covenants  and  conditions  contained  in this  Agreement  to be  performed  and
complied  with by them on or prior to the Closing Date and shall have  delivered
all  consideration,  documents,  instruments,  and other  materials  required by
Section 7.3 hereof.

                           (c)  Corporate  Approval.   All  necessary  corporate
action on the part of the  directors of Buyer and, if a Permitted  Assignment is
effected,  Designated  Subsidiary  approving  this  Agreement  and approving the
transactions contemplated hereby shall have been taken.

                           (d) Opinion of Counsel for Buyer.  Seller  shall have
received an opinion of O'Connor, Cavanagh, Anderson, Killingsworth & Beshears, a
professional association, counsel for Buyer and Designated Subsidiary, dated the
Closing  Date,  with  customary  assumptions,   exceptions,  and  qualifications
reasonably acceptable to Seller and its counsel, to the effect that:

                               (i) Each of Buyer and  Designated  Subsidiary (to
the extent applicable) is a corporation duly organized, validly existing, and in
good standing under the laws of the
                                       21
<PAGE>
state of its  incorporation  and has the corporate power and authority under the
law of such state to own,  lease,  and operate its  properties,  to carry on its
business  as  then  being   conducted,   and  to  consummate  the   transactions
contemplated hereby;

                               (ii) all necessary  corporate  proceedings of the
Board of  Directors  and  shareholders  of Buyer and  Designated  Subsidiary  to
authorize the execution and delivery of this Agreement and the  consummation  of
the  transactions  contemplated  by this  Agreement  have been duly and  validly
taken;

                               (iii) Buyer has the corporate power and authority
to  execute  and  deliver  this  Agreement,  and this  Agreement  has been  duly
authorized,  executed, and delivered by it and constitutes the legal, valid, and
binding  obligation  of Buyer,  enforceable  against it in  accordance  with its
terms;

                               (iv) such counsel knows of no actions,  suits, or
proceedings pending or threatened against Buyer or Designated  Subsidiary at law
or  in  equity,  or  before  or by  any  federal,  state,  municipal,  or  other
governmental department,  commission,  board, bureau, agency, or instrumentality
that would  result in a breach of the  representation  and warranty set forth in
Section 4.2(e) of this Agreement; and

                               (v)   the   consummation   of  the   transactions
contemplated  by this  Agreement will not violate the charter or bylaws of Buyer
or  Designated  Subsidiary  or result in a breach of or  constitute a default by
Buyer or Designated  Subsidiary under any provision of any indenture,  mortgage,
lien, lease, agreement,  contract,  instrument,  order, judgment, decree, award,
ordinance,  regulation,  or any other restriction of any kind or character known
to such counsel, to which Buyer or Designated  Subsidiary is a party or by which
either of them are bound.

                           With  respect to the opinions  expressed  pursuant to
clauses  (iv) and (v) of this  subparagraph,  such  opinion  may be based upon a
certificate  or  certificates  of  an  officer  or  officers  of  Buyer  or  its
subsidiaries  (including  Designated  Subsidiary) and such other matters as such
counsel  deems  appropriate,  and such  counsel  may rely on  opinions  of other
counsel  reasonably  satisfactory  to  Seller,  which  opinion is  delivered  in
connection with this Agreement.

                           (e) Litigation.  No action or proceeding by or before
any  governmental  agency shall have been instituted or threatened that seeks to
enjoin,  restrain,  or prohibit,  or, if adversely decided,  might reasonably be
expected to result in  substantial  damages in respect of, this Agreement or the
consummation  of the  transactions  contemplated by this Agreement and would, in
the  reasonable  judgment of Seller,  make it  inadvisable  to  consummate  such
transactions,  and no court  order  shall  have been  entered  in any  action or
proceeding instituted by any other party that enjoins,  restrains,  or prohibits
this  Agreement  or  consummation  of  the  transactions  contemplated  by  this
Agreement.

                           (f) Certificates of Buyer and Designated  Subsidiary.
Seller shall have  received from Buyer and  Designated  Subsidiary a certificate
executed by the chief  executive  officer and secretary of Buyer and  Designated
Subsidiary,   dated  the  date  of  the  Closing  Date,   certifying   that  all
representations  and  warranties of Buyer set forth in this  Agreement are true,
complete,  and correct in all material respects on and as of the Closing Date as
if made at that time and that Buyer and Designated Subsidiary have performed and
complied in all material respects with all agreements, covenants, and conditions
required  by this  Agreement  to be  performed  or  complied  with by Buyer  and
Designated Subsidiary on or before the Closing Date.
                                       22
<PAGE>
                           (g) License  Agreement.  Buyer and Seller  shall have
negotiated, executed, and delivered the License Agreement.

                           (h) Manufacturing  Agreement.  Buyer and Seller shall
have negotiated, executed, and delivered the Manufacturing Agreement.

                           (i)  Distribution  Agreement.  Buyer and Seller shall
have negotiated, executed, and delivered the Distribution Agreement.

                           (j) Assistance to Seller. Prior to the Closing, Buyer
shall have obtained for Seller license  agreements  with each of Dale Earnhardt,
Inc.  and Jeff  Gordon,  Inc.  for a term of one year or more  with  respect  to
plastic model kits.

                           (k) Termination of HSR Act Waiting  Periods.  Any and
all  applicable   waiting  periods  under  the  HSR  Act  with  respect  to  the
transactions  contemplated  by this  Agreement  shall have expired or shall have
been terminated.

                           (l)  Consents  and  Approvals.  Buyer  or  Designated
Subsidiary  shall have  obtained all  necessary  consents and approvals of other
persons and  governmental  authorities to the performance by Buyer or Designated
Subsidiary  of  the  transactions  contemplated  by  this  Agreement.  Buyer  or
Designated  Subsidiary  shall  have  made  or  caused  to be made  all  filings,
applications,  statements,  and reports to all  federal  and state  governmental
agencies and entities that are required to be made prior to the Closing by or on
behalf of Buyer or  Designated  Subsidiary  pursuant to any  statute,  rule,  or
regulation in connection with the transactions contemplated by this Agreement.

                           (m)  Delivery  of  Documents.   All  other  documents
required to be delivered by Buyer and Designated  Subsidiary  shall be delivered
or shall be tendered by the Closing Date.

                           (n)   Proceedings   Satisfactory   to  Counsel.   All
proceedings  taken  by  Buyer  and  Designated  Subsidiary  and all  instruments
executed and  delivered by Buyer and  Designated  Subsidiary  on or prior to the
Closing Date in connection with the transactions  herein  contemplated  shall be
satisfactory in form and substance to counsel for Seller.

                                    SECTION 7
                                   THE CLOSING

                  7.1  Closing.   Subject  to  Section  8.3,  the  closing  (the
"Closing") of the  transactions  contemplated by this Agreement shall take place
at the offices of O'Connor, Cavanagh, Anderson,  Killingsworth & Beshears, P.A.,
One East Camelback, Suite 1100, Phoenix, Arizona on or before December 31, 1997,
or at such  other  date,  time,  and  place as may be  agreed  upon by Buyer and
Seller, which date is sometimes herein called the "Closing Date."

                  7.2 Deliveries by Seller.  At the Closing or other  acceptable
date as set forth in  Sections  7.2(d) and  7.2(f),  Seller  shall  execute  (as
applicable) and deliver:

                           (a) Instruments of Conveyance.  Such deeds,  bills of
sale,  instruments of assignment,  and other instruments and documents as may be
necessary to convey, transfer, and assign to Buyer, or if a Permitted Assignment
is effected, Designated Subsidiary, title to the Transferred Assets.
                                       23
<PAGE>
                           (b)  Certificate  of Seller.  The  certificate of the
chief executive officer and secretary of Seller required by Section 6.1(g).

                           (c) Certificate of Secretary.  The certificate of the
secretary of Seller  certifying to the  resolutions  constituting  all necessary
corporate  action by the board of directors and by the shareholders of Seller to
authorize the consummation of the transactions provided for herein.

                           (d) Consents.  Within 30 days after the Closing Date,
Seller shall deliver to Buyer the written  consents to assignment of all parties
whose written consent is necessary to the continued  effectiveness and validity,
after assignment as provided herein, of all contracts,  agreements,  indentures,
or leases to which Seller or its subsidiaries are parties,  and written evidence
of other consents and approvals of the transactions contemplated hereby.

                           (e) Legal  Opinion.  The opinion of Dwight Arn,  Esq.
required by Section 6.1(d).

                           (f) Books  and  Records.  Within  the later of (i) 10
days after the Closing Date or (ii)  December 31, 1997,  Seller shall deliver to
Buyer all of the  books,  records,  and files of  Seller  and its  subsidiaries,
relating to the Business  excepting only Seller's  corporate minute books, stock
books or records, and employee and tax records.

                           (g) License Agreement. The License Agreement required
by Section 6.1(h).

                           (h)   Manufacturing   Agreement.   The  Manufacturing
Agreement required by Section 6.1(i).

                           (i)   Distribution   Agreement.    The   Distribution
Agreement required by Section 6.1(j).

                  All assignments,  consents,  certificates, and other documents
delivered  by Seller  shall be in form  reasonably  satisfactory  to counsel for
Buyer.

                  7.3  Deliveries  by Buyer  or  Designated  Subsidiary.  At the
Closing, Buyer, or if a Permitted Assignment is effected, Designated Subsidiary,
shall execute and deliver to Seller:

                           (a)   Assumption   of   Liabilities.   One  or   more
assumptions  or other  instruments or documents as may be necessary for Buyer or
Designated Subsidiary (as applicable) to assume the Assumed Liabilities.

                           (b) Initial Payment of Purchase Price. Payment of the
Initial Payment of the purchase price provided for in Section 3.2 in immediately
available  funds by cashier's  check or wire transfer to the account or accounts
designated in advance by Seller.

                           (c) Buyer's Certificates. The certificate executed by
the chief  executive  officer and secretary of Buyer and  Designated  Subsidiary
required by Section 6.2(f).

                           (d) Secretary's Certificates.  The certificate of the
secretary  or  an  assistant  secretary  of  Buyer  and  Designated   Subsidiary
certifying to the resolutions constituting all necessary
                                       24
<PAGE>
corporate action by the Board of Directors of Buyer and Designated Subsidiary to
authorize the consummation of the transactions provided for herein.

                           (e) Legal Opinion. The opinion of O'Connor, Cavanagh,
Anderson,  Killingsworth  & Beshears,  a professional  association,  required by
Section 6.2(d).

                           (f) Consents and Approvals.  Written  evidence of all
consents and approvals of the transactions contemplated hereby.

                           (g) License Agreement. The License Agreement required
by Section 6.2(g).

                           (h)   Manufacturing   Agreement.   The  Manufacturing
Agreement required by Section 6.2(h).

                           (i)   Distribution   Agreement.    The   Distribution
Agreement required by Section 6.2(i).

                  All assumptions,  certificates,  and other documents delivered
by Buyer or Designated  Subsidiary  shall be in form reasonably  satisfactory to
counsel for Seller.

                  7.4 Further  Assurances.  From time to time,  on and after the
Closing Date, as and when requested by Buyer or its assigns, the proper officers
and  directors of Seller  shall,  for and on behalf and in the name of Seller or
otherwise,  execute and deliver all such deeds, bills of sale, assignments,  and
other  instruments  and shall  take or cause to be taken  such  further or other
actions as Buyer or its  assigns may deem  necessary  or  desirable  in order to
confirm of record or otherwise to Buyer or  Designated  Subsidiary  title to and
possession of all of the Transferred Assets and otherwise to carry out fully the
provisions  and purposes of this  Agreement.  Without  limiting  the  foregoing,
Seller shall make available the books and records retained by Seller pursuant to
Section 1.3  available  to Buyer upon three  days' prior  notice and shall allow
Buyer  to make  extracts,  copies,  or  summaries  thereof.  The  parties  shall
cooperate with each other and with their  respective  counsel and accountants in
connection with any steps to be taken as a part of their respective  obligations
under this Agreement,  including the preparation of financial statements. Seller
shall,  at Buyer's cost,  make all of its books and records  available to Arthur
Andersen LLP and cooperate fully with Buyer and Arthur  Andersen LLP,  including
making  any   standard   representations   and   signing  any   standard   audit
representations letters to the extent the same are true in order to complete any
audit that may be required under applicable rules and regulations of the SEC, as
determined by Arthur Andersen LLP.

                                    SECTION 8
                        WAIVER, MODIFICATION, ABANDONMENT

                  8.1 Waivers. The failure of Seller to comply with any of their
obligations,  agreements,  or conditions  as set forth in this  Agreement may be
waived  expressly in writing by Buyer, by action of its Board of Directors.  The
failure  of  Buyer  or  Designated  Subsidiary  to  comply  with  any  of  their
obligations,  agreements,  or conditions  as set forth in this  Agreement may be
waived  expressly  in writing by  Seller,  by action of its Board of  Directors,
without the vote of its shareholders.

                  8.2  Modification.  This Agreement may be modified at any time
in any  respect by the mutual  consent  of all of the  parties,  notwithstanding
prior  approval by the  shareholders  of Seller.  Any such  modification  may be
approved for any party by its Board of Directors, without further
                                       25
<PAGE>
shareholder  approval,  except that amount of  consideration  to be paid for the
Transferred  Assets may not be decreased (except as provided herein) without the
consent  of the  shareholders  of Seller  given by the same vote as is  required
under applicable state law for approval of this Agreement.

                  8.3  Abandonment.   The  transactions   contemplated  by  this
Agreement  may be  abandoned  on or before  the  Closing  Date,  notwithstanding
approval of this Agreement by the shareholders of Seller:

                           (a)  By  the  mutual   agreement  of  the  Boards  of
Directors of Buyer and Seller, or

                           (b) By the Board of Directors of Buyer, if any of the
conditions provided in Section 6.1 shall not have been satisfied, complied with,
or performed in any material  respect by the Closing  Date,  and Buyer shall not
have waived such failure of satisfaction, noncompliance, or nonperformance, or

                           (c) By the Board of  Directors  of Seller,  if any of
the conditions  provided in Section 6.2 shall not have been satisfied,  complied
with, or performed in any material respect by the Closing Date, and Seller shall
not have waived such failure of satisfaction,  noncompliance, or nonperformance,
or

                           (d) At the option of Buyer or Seller,  if there shall
have been  instituted and be pending or threatened any legal  proceeding  before
any court or  governmental  agency  seeking to restrain or prohibit or to obtain
damages in respect of this  Agreement or the  consummation  of the  transactions
contemplated by this Agreement,  or if any order  restraining or prohibiting the
transactions  contemplated by this Agreement shall have been issued by any court
or governmental agency and shall be in effect.

                  In the event of any  abandonment  pursuant to this Section 8.3
(other than pursuant to subparagraph  (a) hereof),  written notice setting forth
the reasons  thereof shall  forthwith be given by Seller if it is the abandoning
party, to Buyer, or by Buyer, if Buyer is the abandoning party, to Seller.  This
Agreement  shall  terminate  automatically  if the  Closing  Date shall not have
occurred on or before  December 31, 1997,  or such later date as shall have been
agreed to by the parties hereto under Section 8.2.

                  8.4  Effect  of  Abandonment.  Subject  to the  provisions  of
Section 5.3, if the transactions contemplated by this Agreement are abandoned as
provided for in this Section,  (a) this Agreement shall forthwith  become wholly
void and of no effect without liability to any party to this Agreement or to the
directors,  officers,  representatives,  and agents of any such party, (b) Buyer
and Seller shall each pay its own fees and expenses incident to the negotiation,
preparation,  and execution of this Agreement and the obtaining of the necessary
approvals  thereof,  including  fees and expenses of its  counsel,  accountants,
investment  bankers,  and other  experts,  and (c)  Seller  and Buyer (and their
representatives)  shall  return  to the other  all  copies  of  books,  records,
documents,  or other papers given by Seller or Buyer (or their  representatives)
to the other (or their representatives).
                                       26
<PAGE>
                                    SECTION 9
                        NON-COMPETITION, CONFIDENTIALITY,
                              AND NON-SOLICITATION

                  9.1 Non-competition,  Confidentiality, and Non-Solicitation by
Seller.  Buyer is  unwilling  to enter into and perform  this  Agreement  unless
Seller enters into the  non-competition,  confidentiality,  and non-solicitation
agreements  contained  in this  Section  9.1. To induce Buyer to enter into this
Agreement and for the benefit of Buyer and Designated Subsidiary,  Seller agrees
as follows:

                           (a)  Duration and Extent of  Restriction.  Except for
(i) products  directly or  indirectly  sold  through the  Hallmark  Distribution
Channel,  (ii) the sale of U.S.  Motorsports die-cast items to third parties for
use as premiums or  promotional  items by those third  parties,  and (iii) sales
permitted under the  Manufacturing  Agreement,  neither Seller nor any person or
entity directly or indirectly in control of or controlled by Seller shall, for a
period  ending 10 years after the Closing Date (the  "Non-Competition  Period"),
within the United States or Canada  (collectively,  the  "Relevant  Territory"),
engage in a business the same as, similar to, or in general competition with the
Business  as being  conducted  by Seller  at or  within  12 months  prior to the
Closing  Date  provided  that,  for the  purposes of this Section 9.1, the Other
Business  shall  not be  considered  the  same as or  similar  to or in  general
competition with the Business. The term "engage in" shall include, but shall not
be limited to, activities,  whether direct or indirect, as proprietor,  partner,
shareholder,   principal,  agent,  employee,  consultant  or  lender;  provided,
however,  that the  ownership of not more than 5% in the  aggregate by Seller of
the stock of a publicly held corporation shall not be included in such term.

                           (b)  Confidentiality.  Seller  agrees that Seller and
each of its officers, directors,  affiliates,  representatives,  or agents shall
maintain in strict  secrecy and  confidence all  confidential,  proprietary,  or
other information relating to the Business. Furthermore,  neither Seller nor any
of its officers, directors, affiliates, representatives, or agents shall, unless
first  authorized  in writing by Buyer,  disclose to any  person,  firm or other
entity, or use for the benefit of Seller or any person, firm or other entity, at
any  time  during  the  Non-Competition  Period,  any  confidential  information
relating  to  the  Business.  For  purposes  of  this  Agreement,   confidential
information will include,  without limitation,  any trade secrets,  knowledge or
information with respect to processes, techniques, procedures or know-how unique
to the  Business,  or to which Seller has been given access in  confidence  by a
third party  pursuant to any agreement  with that third party;  the names of any
customers or vendors;  prices for  materials,  components  or other  supplies or
finished  products;  relations with employees,  salaries,  job  classifications,
skill levels;  or any other  information  of, about or concerning  the Business,
including  manner of operation,  products,  plans or any other data of any kind,
nature or  description  with respect to the  Business.  Seller  understands  and
agrees that all confidential  information is a valuable and special asset and is
important,  material and  confidential  and gravely  affects the  effective  and
successful  conduct  of the  Business,  and that any breach of the terms of this
Section 9.1(b) is a material breach of this Agreement.

                           (c)   Restrictions   with   Respect  to  Vendors  and
Customers. In furtherance of, and without in any way limiting the restriction in
Sections 9.1(a) and 9.1(b),  during the Non-Competition  Period,  neither Seller
nor any person or entity  directly or  indirectly in control of or controlled by
Seller shall,  directly or indirectly,  (i) request any past, present, or future
vendors or customers of the  Business to curtail or cancel their  business  with
Buyer or any of its subsidiaries; (ii) except in connection with Seller's normal
conduct of the Other Business,  disclose the identity of any past,  present,  or
future vendors or customers of Seller,  Buyer, or any subsidiary of Buyer to any
other person, firm or corporation engaged in a business the same as, similar to,
or in general competition with the
                                       27
<PAGE>
Business within the Relevant Territory;  (iii) except in connection with Buyer's
normal conduct of the Other Business,  solicit,  canvas, or accept, or authorize
any other  person to solicit,  canvas,  or accept,  from any past,  present,  or
future  vendors or customers of Seller,  Buyer or any  subsidiary of Buyer,  any
business for any other person,  firm, or  corporation  engaged in a business the
same as,  similar to, or in general  competition  with the  Business  within the
Relevant   Territory;   (iv)  induce  or  attempt  to  influence  any  employee,
independent  contractor,  or agent with respect to the Business of Seller, Buyer
or any  subsidiary  of  Buyer  to  terminate  his,  her,  or its  employment  or
engagement  with Buyer.  As used in this Section 9.1(c) "future  customer" shall
mean a customer with whom business  will have been  transacted  between the date
hereof and the end of the Non-Competition Period.

                           (d)  Expiration  of   Non-Competition   Period  Under
Certain Circumstances. In the event that (i) the License Agreement is terminated
for breach by Buyer or,  (ii) any  payment  due Seller  pursuant to Section 3 of
this  Agreement is not paid within 10 days of Buyer's  receipt of written notice
from Seller that such payment is overdue and Buyer has not  reasonably  objected
to such notice in writing  within such 10-day period,  then the  Non-Competition
Period  shall  automatically  terminate  upon  the  termination  of the  License
Agreement or expiration of such 10-day period.

                  9.2 Non-competition,  Confidentiality, and Non-Solicitation by
Buyer. Seller is unwilling to enter into and perform this Agreement unless Buyer
enters  into  the   non-competition,   confidentiality,   and   non-solicitation
agreements  contained in this  Section 9.2. To induce  Seller to enter into this
Agreement and for the benefit of Seller, Buyer agrees as follows:

                           (a) Duration and Extent of Restriction. Neither Buyer
nor any person or entity  directly or  indirectly in control of or controlled by
Buyer  shall,  during  the  Non-Competition   Period  and  within  the  Relevant
Territory,  engage  in a  business  the  same  as,  similar  to,  or in  general
competition  with  Seller's  Other  Business as being  conducted by Seller at or
within 12 months prior to the Closing Date.  The term "engage in" shall include,
but shall  not be  limited  to,  activities,  whether  direct  or  indirect,  as
proprietor,  partner,  shareholder,  principal,  agent, employee,  consultant or
lender;  provided,  however,  that  the  ownership  of not  more  than 5% in the
aggregate  by Buyer of the stock of a  publicly  held  corporation  shall not be
included in such term.

                           (b) Confidentiality. Buyer agrees that Buyer and each
of  its  officers,  directors,  affiliates,  representatives,  or  agents  shall
maintain in strict secrecy and confidence all confidential, proprietary or other
information relating to the Other Business.  Furthermore,  neither Buyer nor any
of its officers, directors, affiliates, representatives, or agents shall, unless
first  authorized  in writing by Seller,  disclose to any person,  firm or other
entity, or use for the benefit of Buyer or any person,  firm or other entity, at
any  time  during  the  Non-Competition  Period,  any  confidential  information
relating to the Other  Business.  For purposes of this  Agreement,  confidential
information will include,  without limitation,  any trade secrets,  knowledge or
information with respect to processes, techniques, procedures or know-how unique
to the Other Business,  or to which Buyer has been given access in confidence by
a third party pursuant to any agreement with that third party;  the names of any
customers or vendors;  prices for  materials,  components  or other  supplies or
finished  products;  relations with employees,  salaries,  job  classifications,
skill  levels,  or any  other  information  of,  about or  concerning  the Other
Business,  including manner of operation,  products,  plans or any other data of
any kind, nature or description with respect to the Business.  Buyer understands
and agrees that all confidential information is a valuable and special asset and
is important,  material and  confidential  and gravely affects the effective and
successful  conduct of the Other  Business,  and that any breach of the terms of
this Section 9.2(b) is a material breach of this Agreement.
                                       28
<PAGE>
                           (c)   Restrictions   with   Respect  to  Vendors  and
Customers. In furtherance of, and without in any way limiting the restriction in
Sections 9.2(a) and 9.2(b), during the Non-Competition Period, neither Buyer nor
any person or entity directly or indirectly in control of or controlled by Buyer
shall, directly or indirectly,  (i) request any past, present, or future vendors
or customers  of the Other  Business to curtail or cancel  their  business  with
Seller or any of its  subsidiaries;  (ii)  disclose  the  identity  of any past,
present,  or future vendors or customers of Buyer,  Seller, or any subsidiary of
Seller to any other person,  firm or corporation  engaged in a business the same
as, similar to, or in general  competition  with the Other  Business  within the
Relevant  Territory;  (iii) solicit,  canvas,  or accept, or authorize any other
person to solicit,  canvas, or accept, from any past, present, or future vendors
or customers of Buyer,  Seller or any subsidiary of Seller, any business for any
other person,  firm, or  corporation  engaged in a business the same as, similar
to, or in  general  competition  with the Other  Business  within  the  Relevant
Territory;  (iv)  induce or  attempt  to  influence  any  employee,  independent
contractor,  or agent with respect to the Other  Business to terminate his, her,
or its  employment  or  engagement.  As  used  in this  Section  9.2(c)  "future
customer"  shall mean a customer with whom  business  will have been  transacted
between the date hereof and the end of the Non-Competition Period.

                  9.3 Remedies for Breach. Each of the parties acknowledges that
the  restrictions  contained  in this  Section  9, in view of the  nature of the
business in which the parties are  engaged,  are  reasonable  and  necessary  to
protect the  legitimate  interests of the other party and its  subsidiaries  and
that any violation of these  restrictions  would result in irreparable injury to
the other party and its  subsidiaries.  Each of the parties  agrees that, in the
event of a  violation  of any of such  restrictions,  the other  party  shall be
entitled to preliminary and permanent  injunctive relief as well as an equitable
accounting  of all  earnings,  profits,  and other  benefits  arising  from such
violation,  which rights shall be cumulative and in addition to any other rights
or  remedies  to which  the  other  party  may be  entitled.  In the  event of a
violation,  the  Non-Competition  Period  shall be  extended by a period of time
equal to that period beginning when such violation commenced and ending when the
activities  constituting  such violation  shall have been finally  terminated in
good faith.

                  9.4 Restrictions  Separable.  If the scope of any provision of
this Section 9 is found by a Court to be too broad to permit  enforcement to its
full  extent,  then such  provision  shall be  enforced  to the  maximum  extent
permitted  by law.  The parties  agree that the scope of any  provision  of this
Agreement  may  be  modified  by a  judge  in any  proceeding  to  enforce  this
Agreement,  so  that  such  provision  can be  enforced  to the  maximum  extent
permitted  by law.  Each and every  restriction  set forth in this  Section 9 is
independent  and severable  from the others,  and no such  restriction  shall be
rendered  unenforceable by virtue of the fact that, for any reason, any other or
others of them may be unenforceable in whole or in part.

                                   SECTION 10
                                 INDEMNIFICATION

                  10.1 Indemnification by Seller.

                           (a) General.  Seller  covenants and agrees to defend,
indemnify, and hold Buyer and, if a Permitted Assignment is effected, Designated
Subsidiary  harmless  for,  from,  and  against  any  and all  damages,  losses,
liabilities  (absolute and contingent),  fines,  penalties,  costs, and expenses
(including,  without limitation,  reasonable counsel fees and costs and expenses
incurred in the  investigation,  defense,  or settlement of any claim covered by
this  indemnity) with respect to or arising out of any demand,  claim,  inquiry,
investigation, proceeding, action or cause of action that Buyer and,
                                       29
<PAGE>
if a Permitted Assignment is effected, Designated Subsidiary may suffer or incur
by reason of (i) the inaccuracy of any of the  representations  or warranties of
Seller  contained in this  Agreement,  or any of the  agreements,  certificates,
documents,  exhibits or schedules  delivered in connection  with this Agreement;
(ii) the failure to comply with,  or the breach or the default by Seller of, any
of the  covenants,  warranties  or agreements  made by Seller  contained in this
Agreement,  or any of  the  agreements,  certificates,  documents,  exhibits  or
schedules  delivered in connection with this Agreement;  or (iii) any obligation
or  liabilities  of Seller  other than those  specifically  assumed  pursuant to
Section 2.1 hereof (the "Excluded Liabilities").

                           (b) Bulk Sales Matters.  Seller  covenants and agrees
to defend,  indemnify and hold Buyer and, if a Permitted Assignment is effected,
Designated  Subsidiary  harmless  for,  from,  and against any and all  damages,
losses,  liabilities  (absolute and contingent),  fines,  penalties,  costs, and
expenses (including,  without limitation,  reasonable counsel fees and costs and
expenses  incurred in the  investigation,  defense,  or  settlement of any claim
covered by this indemnity) with respect to or arising out of any demand,  claim,
inquiry,  investigation,  proceeding, action, or cause of action that Buyer and,
if a Permitted Assignment is effected, Designated Subsidiary may suffer or incur
by reason of any  liability or obligation  of Seller,  of whatsoever  nature and
type, with respect to or arising under any applicable Bulk Sales Act.

                  10.2 Indemnification by Buyer. Buyer and Designated Subsidiary
covenant and agree to defend, indemnify, and hold Seller harmless for, from, and
against any and all damages,  losses,  liabilities  (absolute  and  contingent),
fines, penalties, costs, and expenses (including, without limitation, reasonable
counsel fees and costs and expenses incurred in the investigation,  defense,  or
settlement  of any claim covered by this  indemnity)  with respect to or arising
out of any demand, claim, inquiry,  investigation,  proceeding, action, or cause
of action that Seller may suffer or incur by reason of (a) the inaccuracy of any
of the representations or warranties of Buyer or Designated Subsidiary contained
in this Agreement or any of the agreements,  certificates,  documents, exhibits,
or schedules  delivered in connection  with this  Agreement;  (b) the failure to
comply with, or the breach or the default by Buyer or Designated  Subsidiary of,
any of the  covenants,  warranties,  or  agreements  made by Buyer or Designated
Subsidiary in this Agreement or any of the agreements, certificates,  documents,
exhibits,  or schedules delivered in connection with this Agreement;  or (c) any
Assumed  Liability.  Notwithstanding  the above,  however,  Buyer and Designated
Subsidiary  shall have no  obligation  to  defend,  indemnify,  and hold  Seller
harmless pursuant to this Section 10.2 hereof with respect to any liability that
is an Excluded Liability.

                  10.3 Notice and Right to Defend Third-Party  Claims.  Promptly
upon receipt of notice of any claim,  demand,  or assessment or the commencement
of any suit, action, or proceeding with respect to which indemnity may be sought
pursuant to this Agreement, the party seeking to be indemnified or held harmless
(the "Indemnitee") shall notify in writing, if possible,  within sufficient time
to respond to such claim or answer or otherwise plead in such action (but in any
event  within ten  days),  the party from whom  indemnification  is sought  (the
"Indemnitor").  In case any claim,  demand, or assessment shall be asserted,  or
suit,  action, or proceeding  commenced  against the Indemnitee,  the Indemnitor
shall be entitled,  at the Indemnitor's expense, to participate therein, and, to
the extent  that it may wish,  to assume the  defense,  conduct,  or  settlement
thereof, at its own expense, with counsel satisfactory to the Indemnitee,  whose
consent  to the  selection  of counsel  shall not be  unreasonably  withheld  or
delayed,  provided that the Indemnitor  confirms to the Indemnitee  that it is a
claim to which its rights of  indemnification  apply.  The Indemnitor shall have
the right to  settle or  compromise  monetary  claims  without  the  consent  of
Indemnitee;  however,  as to any other claim,  the Indemnitor shall first obtain
the prior written consent from the Indemnitee,  which consent shall be exercised
in the sole  discretion of the  Indemnitee.  After notice from the Indemnitor to
the Indemnitee of Indemnitor's intent so to assume
                                       30
<PAGE>
the defense,  conduct,  settlement, or compromise of such action, the Indemnitor
shall  not be  liable  to  the  Indemnitee  for  any  legal  or  other  expenses
(including,  without limitation,  settlement costs) subsequently incurred by the
Indemnitee in connection with the defense, conduct, or settlement of such action
while  the  Indemnitor  is  diligently  defending,   conducting,   settling,  or
compromising such action.  The Indemnitor shall keep the Indemnitee  apprised of
the  status of the suit,  action,  or  proceeding  and shall  make  Indemnitor's
counsel  available to the  Indemnitee,  at the  Indemnitor's  expense,  upon the
request of the Indemnitee. The Indemnitee shall cooperate with the Indemnitor in
connection with any such claim and shall make  personnel,  books and records and
other  information  relevant to the claim  available  to the  Indemnitor  to the
extent that such personnel,  books and records and other  information are in the
possession  and/or control of the Indemnitee.  If the Indemnitor  decides not to
participate,  the Indemnitee shall be entitled,  at the Indemnitor's expense, to
defend,  conduct,  settle or compromise such matter with counsel satisfactory to
the  Indemnitor,  whose  consent  to  the  selection  of  counsel  shall  not be
unreasonably withheld or delayed.

                  10.4  Limitation on Rights to  Indemnification.  An Indemnitee
shall not be entitled to  indemnification  pursuant to this Section 10 until the
total amount of all damages  actually  paid or incurred by such  Indemnitee  for
which it shall be entitled  to  indemnification  under this  Section 10, but for
this  provision,  exceeds  $250,000  in the  aggregate  (the  "Basket  Amount");
provided,  however,  that once such  amount  exceeds  the  Basket  Amount,  such
Indemnitee shall be entitled to  indemnification  for the total amount for which
indemnification  may be owing in  excess  of the  Basket  Amount,  and  provided
further,  that (i) the aggregate  liability of any Indemnitor for all claims for
indemnification  under  this  Section  10  shall  not  exceed  $15,000,000.  The
obligations of an Indemnitor to indemnify any  Indemnitee  under this Section 10
shall survive for a period ending 18 months after the Closing Date,  except that
an  Indemnitor's  obligations  shall  continue as to any matter to which a claim
identified  as a  claim  for  indemnification  pursuant  to  this  Agreement  is
submitted in writing to the Indemnitor prior to the date that is 18 months after
the Closing Date.

                                   SECTION 11
                                     GENERAL

                  11.1  Indemnity  Against  Finders.  Each  party  hereto  shall
indemnify  and hold the other  parties  harmless  against any claim for finders'
fees based on alleged retention of a finder by it.

                  11.2  Controlling  Law.  This  Agreement,  and  all  questions
relating to its validity, interpretation, performance, and enforcement, shall be
governed   by  and   construed   in   accordance   with  the  laws  of  Arizona,
notwithstanding any Arizona or other conflict-of-law provisions to the contrary.

                  11.3  Notices.  All  notices,  requests,  demands,  and  other
communications  required or permitted  under this Agreement  shall be in writing
and shall be deemed to have been duly given,  made and received  when  delivered
against  receipt or when  deposited  in the United  States  mails,  first  class
postage prepaid, addressed as set forth below:
                                       31
<PAGE>
                          If to Buyer:

                          Action Performance Companies, Inc.
                          4707 E. Baseline Road
                          Phoenix, Arizona   85040
                          Phone:  (602) 894-0100
                          Fax:  (602) 967-1403
                          Attention:  President

                          with a copy given in the manner
                          prescribed above, to:

                          O'Connor, Cavanagh, Anderson,
                            Killingsworth & Beshears, P.A.
                          One East Camelback Road, Suite 1100
                          Phoenix, Arizona  85012
                          Phone:  (602) 263-2606
                          Fax:  (602) 263-2900
                          Attention:  Robert S. Kant, Esq.

                          If to Seller:

                          Revell-Monogram, Inc.
                          8601 Waukegan Road
                          Morton Grove, Illinois  65033
                          Phone:  (847) 581-2625
                          Fax:  (847) 966-6989
                          Attention:  Ted Eischeid

                          with a copy given in the manner
                          prescribed above, to:

                          Hallmark Cards, Incorporated
                          2501 McGee
                          Kansas City, Missouri  64108
                          Phone:  (816) 274-4057
                          Fax:  (816) 274-7171
                          Attention:  Dwight Arn, Esq.

                  Any party may alter the  address  to which  communications  or
copies  are to be sent by  giving  notice  to such  other  parties  of change of
address in conformity  with the  provisions of this  paragraph for the giving of
notice.

                  11.4  Binding  Nature  of  Agreement;   No  Assignment.   This
Agreement  shall be binding upon and inure to the benefit of the parties  hereto
and their respective successors and assigns; provided,  however, that (except as
expressly provided in Section 2.3), no party may assign,  delegate,  or transfer
its rights or obligations under this Agreement other than as expressly  provided
for herein without the prior written  consent of the other parties  hereto.  Any
assignment, delegation, or transfer made in violation of this Section 11.4 shall
be null and void.
                                       32
<PAGE>
                  11.5  Entire  Agreement.  This  Agreement,  together  with all
Schedules  and Exhibits  attached  hereto and made a part  hereof,  contains the
entire understanding among the parties hereto with respect to the subject matter
hereof   and   supersede   all  prior   and   contemporaneous   agreements   and
understandings,  inducements or conditions, express or implied, oral or written,
except as herein  contained.  The express terms hereof control and supersede any
course of  performance  and/or usage of the trade  inconsistent  with any of the
terms  hereof.  This  Agreement  may not be modified or amended other than by an
agreement in writing.

                  11.6  Construction.  The parties hereto  acknowledge that each
party was  represented  by legal counsel in connection  with this  Agreement and
that each of them and its counsel have reviewed and revised this  Agreement,  or
have had an  opportunity  to do so,  and that  any rule of  construction  to the
effect that  ambiguities are to be resolved against the drafting party shall not
be employed in the  interpretation  of this  Agreement or any  amendments or any
exhibits hereto or thereto.

                  11.7 Attorneys'  Fees. In the event of any claim,  controversy
or dispute arising out of or relating to this  Agreement,  or the breach hereof,
the  prevailing  party  (as  determined  by  the  court  in  which  such  claim,
controversy,  or  dispute is heard)  shall be  entitled  to  recover  reasonable
attorneys' fees incurred in connection with the resolution of such matter.

                  11.8 Remedies  Cumulative.  The remedies of the parties hereto
under this  Agreement are cumulative and shall not exclude any other remedies to
which any party may be lawfully entitled.

                  11.9  Computation  of  Time.  Whenever  the  last  day for the
exercise of any  privilege or discharge  of any duty  hereunder  shall fall upon
Saturday,  Sunday or any  public or legal  holiday,  whether  under  federal  or
Arizona law, the party having such  privilege or duty shall have until 5:00 p.m.
(Phoenix,  Arizona time) on the next succeeding regular business day to exercise
such right or to discharge such duty.

                  11.10 Authority.  Any individual  signing below on behalf of a
corporation, partnership or other entity hereby personally represents that he or
she has full authority to bind the party or parties on whose behalf he or she is
signing.

                  11.11  Paragraph  Headings.  The  paragraph  headings  in this
Agreement  are for  convenience  only;  they form no part of this  Agreement and
shall not affect its interpretation.

                  11.12 Gender. Words used herein,  regardless of the number and
gender  specifically  used,  shall be deemed and  construed to include any other
number, singular or plural, and any other gender, masculine, feminine or neuter,
as the context requires.

                  11.13  Counterparts.  This Agreement may be executed in two or
more counterparts,  each of which shall be deemed to be an original,  but all of
which shall constitute one and the same agreement.

                  11.14  Subsidiaries.  For  purposes  of  this  Agreement,  all
references  to a subsidiary  or  subsidiaries  of Seller or Buyer shall mean any
corporation or partnership in which Seller or Buyer,  as the case may be, owns a
majority interest or otherwise controls.
                                       33
<PAGE>
                  IN WITNESS  WHEREOF,  the parties  hereto have  executed  this
Agreement as of the day and year first above written.

                                 ACTION PERFORMANCE COMPANIES, INC.



                                 By:____________________________________________

                                 Its:___________________________________________


                                 REVELL-MONOGRAM, INC.



                                 By:____________________________________________

                                 Its:___________________________________________
                                       34

                                  EXHIBIT 23.1
                                  ------------


                               ARTHUR ANDERSEN LLP





                    CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS



As independent  public  accountants,  we hereby consent to the  incorporation by
reference in this registration  statement of our report dated November 18, 1997,
included in Action  Performance  Companies,  Inc.'s Form 10-K for the year ended
September  30,  1997,  and to  all  references  to our  firm  included  in  this
registration statement.



                                                 /s/Arthur Andersen LLP


Phoenix, Arizona,
February 6, 1998


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