DEAN WITTER DISCOVER & CO
8-K, 1997-02-12
PERSONAL CREDIT INSTITUTIONS
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                  SECURITIES AND EXCHANGE COMMISSION
                        Washington, D.C. 20549

                         --------------------

                               Form 8-K
                            CURRENT REPORT
                Pursuant to Section 13 or 15(d) of the
                  Securities and Exchange Act of 1934


Date of Report (Date of earliest event reported):    February 4, 1997



                      Dean Witter, Discover & Co.
        (Exact name of registrant as specified in its charter)


     Delaware                  1-11758                     36-3145972
  (State or Other         (Commission File                (IRS Employer
   Jurisdiction                Number)               Identification Number)
 of Incorporation)

Two World Trade Center, New York, New York                   10048
(Address of principal executive offices)                   (Zip Code)


                            (212) 392-2222
         (Registrant's telephone number, including area code)

                                 None
     (Former Name or Former Address, if Changed Since Last Report)


<PAGE>


Item 5.   Other Events.

          Attached and incorporated herein by reference as Exhibit
          99.1 and Exhibit 99.2, respectively, are copies of (1) a
          press release of Dean Witter, Discover & Co. and Morgan
          Stanley Group Inc. announcing the signing of a definitive
          agreement to merge the two companies and (2) a presentation
          regarding the proposed merger made at a press conference on
          February 5, 1997.

Item 7(c).   Exhibits

     99.1 Press release dated February 5, 1997 announcing the signing
          of an agreement to merge Dean Witter, Discover & Co. and
          Morgan Stanley Group Inc.

     99.2 Joint Presentation regarding the proposed merger made at a
          press conference on February 5, 1997.


<PAGE>


                              SIGNATURES


          Pursuant to the requirements of the Securities Exchange Act
of 1934, the Registrant has duly caused this report to be signed on
its behalf by the undersigned hereunto duly authorized.



                                   DEAN WITTER, DISCOVER & CO.
                                   ------------------------------
                                            (Registrant)


Date:  February 12, 1997           By: /s/ Ronald T. Carman
       -----------------              ---------------------------
                                             (Signature)

                                   Name:    Ronald T. Carman
                                   Title:   Senior Vice President and
                                            Associate General Counsel


<PAGE>


                             EXHIBIT INDEX


Exhibit        Description                                            Page

 99.1          Press release dated February 5, 1997 announcing
               the signing of an agreement to merge Dean Witter,
               Discover & Co. and Morgan Stanley Group Inc.

 99.2          Joint Presentation regarding the proposed merger
               made at a press conference on February 5, 1997.



                                                          EXHIBIT 99.1

MORGAN STANLEY                              DEAN WITTER, DISCOVER & CO.
- -----------------------------------------------------------------------

FOR IMMEDIATE RELEASE

Contacts:
Jeanmarie McFadden      Tim Lee            Paul Verbinnen/George Sard
Morgan Stanley & Co.    Dean Witter,       Sard Verbinnen & Co.
212/761-4059              Discover & Co.   212/687-8080
                        212/392-8709


               MORGAN STANLEY AND DEAN WITTER, DISCOVER
                IN MERGER OF EQUALS; CREATES PREEMINENT
                    GLOBAL FINANCIAL SERVICES FIRM

               New Company To Focus on Market Leadership
          In Securities, Asset Management and Credit Services

                       ------------------------

     New York, February 5, 1997 -- Dean Witter, Discover & Co.
(NYSE:DWD) and Morgan Stanley Group Inc. (NYSE: MS) today announced a
definitive agreement to merge, creating a preeminent global financial
services firm with a market capitalization of $21 billion and leading
market positions in its three primary businesses - securities, asset
management and credit services. The new company will be named Morgan
Stanley, Dean Witter, Discover & Co.

     Under the terms of the definitive agreement unanimously approved
yesterday by the Boards of both companies, each Morgan Stanley common
share will be exchanged for 1.65 Dean Witter common shares.

     Philip J. Purcell, Chairman and Chief Executive Officer of Dean
Witter, will be Chairman and Chief Executive Officer of the new
company. John J. Mack, President of Morgan Stanley, will be President
and Chief Operating Officer of the new company. Richard B. Fisher,
Chairman of Morgan Stanley, will be Chairman of the Executive
Committee of the Board of Directors. The Board will have 14 members,
with seven nominated by each firm.

     "The combination of Morgan Stanley and Dean Witter, Discover may
be as close to an ideal merger as there is," said Mr. Purcell. "It is
based on powerful franchises, high profitability and opportunities for
accelerated growth. In the securities business, it combines Morgan
Stanley's strengths in investment banking and institutional sales and
trading with Dean Witter's in retail distribution and asset gathering.
In asset management, the combination results in a business that
manages more than $270 billion - the largest of any securities firm.
In credit services, the combined companies' financial resources and
the Morgan Stanley global



<PAGE>



presence create significant opportunities for expansion of this
business."

     Mr. Purcell continued: "Morgan Stanley, Dean Witter, Discover
will be a global financial services powerhouse with unmatched
origination and distribution skills, and a unique balance between
institutional and retail capabilities."

     Said Mr. Mack, "The financial services industry is entering an
era of unprecedented convergence and consolidation. Those firms that
want to control their own destinies in the next century must have
leading market positions in all of their businesses, balanced earnings
streams, broad-based customer access, and a global presence among both
providers and users of capital. This bold move will accelerate the
ability of both companies to achieve our respective long-term
strategic goals. With little overlap between the two firms, there will
be extraordinary new opportunities for our employees and customers as
we create a uniquely integrated company."

     Said Mr. Fisher, "Phil Purcell and John Mack will lead a strong
management team, and it's clear that there is an excellent strategic
fit between two complementary and compatible firms with superb
franchises and respected brand names. This combination offers
compelling benefits to the shareholders, customers and employees of
both companies, and will enable both firms to do far more together
than either could have done separately. This combination ensures that
the new firm will play a preeminent role as one of the handful of
firms dominating global financial services in the 21st century."

     In the new company, Dean Witter's retail asset management and
credit services will report to Mr. Purcell. Institutional and retail
securities, investment banking and Morgan Stanley's asset management
division will report to Mr. Mack.

     The transaction, which is expected to be completed in mid-1997,
is intended to be accounted for as a pooling of interests and is
expected to be tax-free. The merger is expected to be accretive to
earnings per share for the merged company. In connection with the
transaction, each company granted the other an option, exercisable
under certain conditions, to acquire shares representing 19.9% of its
outstanding shares.



<PAGE>



     Morgan Stanley shareholders will have approximately 45% and Dean
Witter's shareholders will have approximately 55% of the new company's
shares.

     Pursuant to the pooling of interests method of accounting, at the
time of closing the combined company will formally rescind any open
stock repurchase authorizations existing at the time. Prior to
closing, both companies may continue to repurchase stock in the open
market subject to the aggregate limitations imposed by the pooling of
interests method.

     The merger is subject to customary closing conditions, including
certain regulatory approvals and the approval of shareholders of both
companies.

     Dean Witter, Discover & Co. is a financial services company with
three major businesses: full service brokerage, asset management and
credit services. It has the third largest retail brokerage firm with
over 9,000 account executives and 361 branches throughout the U.S. The
company manages more than $100 billion in customer assets. Led by its
flagship Discover Card, Dean Witter is the nation's largest credit
card issuer with 39 million accounts, and the third largest in
receivables.

     Since its formation in 1935, Morgan Stanley & Co. has been a
leader in the investment banking field. Through a network of 27
principal offices in 19 countries, Morgan Stanley offers a complete
range of sophisticated financial services to sovereign governments,
corporations, institutions and individuals throughout the world. In
1996, Morgan Stanley ranked first in the world in mergers and
acquisition advisory assignments and held a leading positions in debt
and equity underwriting.



                                                           EXHIBIT 99.2







              MORGAN STANLEY, DEAN WITTER, DISCOVER & CO.

               Preeminence in Global Financial Services

                           February 5, 1997



<PAGE>




Our Vision

        TO CREATE THE PREEMINENT GLOBAL FINANCIAL SERVICES FIRM

        o      Accelerated Growth

        o      Highly Profitable

        o      Highest Quality






<PAGE>




Creating the Preeminent Global Financial Services Firm

        ENGINES:  POWERFUL FRANCHISES

        o      Leading Global Securities Firm

        o      Leading Global Asset Manager

        o      Leading Global Credit Card Company






<PAGE>




Creating the Preeminent Global Financial Services Firm

        VALUE DRIVERS

        o      Preeminent Brands

        o      Quality Professionals

        o      Proprietary Distribution

        o      Multiple Channels

        o      Broad Customer Relationships

        o      Global Platform

        o      Size and Scale






<PAGE>




Powerful Franchises

        o      Three Powerful Brand Names and Franchises

        o      Premier Global Investment Bank

        o      Leading Domestic Retail Securities Firm

        o      Two Substantial Asset Management Businesses

        o      Leading Credit Card Company






<PAGE>




Complementary Origination and Distribution

        o      Supply Morgan Stanley Product Through Dean Witter
               Distribution

               -  Top Ranked Research
               -  Underwritten Equity and Fixed Income
               -  Global Products

        o      Enhanced Retail Distribution Strength

               -  Increased AE Productivity
               -  Enhanced Ability to Attract and Retain AEs
               -  Accelerated AE Growth

        o      Expands Origination Capability

               -  Increased Lead Managed Underwritings
               -  Enhanced Corporate Relationships






<PAGE>




Powerful Asset Management Platform

        o      Top 5 Globally in Total Assets

               -  $271 BN in AUM

        o      Multiple Channels and Brands

               -  InterCapital
               -  Morgan Stanley
               -  Van Kampen American Capital

        o      Balanced Product Mix

        o      Poised to Grow in Changing Market Environments

        o      Leverage Strengths Across Brands

               -  Investment Performance
               -  International Products

        o      Positioned to Expand Globally

               -  Europe
               -  Emerging Markets






<PAGE>




Creating the Preeminent Global Financial Services Firm

        o      Broad Customer Relationships

               -  Major Corporations/Institutions Globally
               -  3.2mm Retail Securities Customers
               -  7mm Mutual Fund Share Owners
               -  39mm Cardholders
               -  20,000 Internet Brokerage Accounts (Lombard)

        o      Balanced Earnings Stream

               -  Securities
               -  Asset Management
               -  Cards

        o      Size and Scope

               -  Scale in Scale Businesses
               -  Enhanced Capacity for Investment

        o      Opportunities for Future Consolidation






<PAGE>




Transaction Summary

Terms:       1.65 Shares of Dean Witter, Discover & Co.
             for each Morgan Stanley Share

             Due Diligence Completed
             Definitive Agreement Signed
             Cross Options Granted

Structure:   Pooling:  Tax-Free Exchange

Approvals:   Shareholder Votes and Regulatory Approvals

Timing:      Mid - 1997






<PAGE>




The Combined Company

Name:         Morgan Stanley, Dean Witter, Discover & Co.

Management:   Chairman & CEO - Philip J. Purcell
              President & COO - John J. Mack

Board:        Chairman of Executive Committee - Richard B.
                Fisher
              7 From Dean Witter, Discover & Co./
              7 From Morgan Stanley
              (including 2 insiders from each)

Dividend:     Dean Witter, Discover & Co. Dividend Currently
              $0.56 Annually






<PAGE>




Financial Strength

Size and Scope:   o $21Bn in Market Capitalization

                  o $11Bn in Common Equity

                  o $12Bn Net Revenues

                  o $3Bn Pre-tax Income






<PAGE>




Leading Franchises in Attractive Businesses

Securities/           o #1 Global M&A
Investment Banking:   o #1 IPOs(1)
                      o #1 U.S. Equity(1)
                      o #2 in Equity Research
                      o #3 in Retail Account Executives
                         -  9,300
                      o 409 Offices Worldwide
                      o 21 Countries
                      o 3.2mm Retail Customers


Note:  (1) Full credit to each manager.  Source:  Securities
Data Company.



<PAGE>




Leading Franchises in Attractive Businesses

Asset Management:    o Top 5 Globally in Asset Management
                     ($271Bn)
                     o #5 in Mutual Funds ($146Bn)
                        - 7mm Shareholders

Credit Cards:        o #1 in Credit Cards (39mm)
                     o #3 in Managed Loans ($37Bn)
                     o #2 in Charge Volume ($54Bn)
                     o Proprietary Merchant Network






<PAGE>




Growth Businesses

Industry Growth Rates


                                       10 Year       1 Year
                                       -------       ------
INVESTMENT BANKING AND SECURITIES

NYSE Trading Volume                      10.8%        19.9%
Global Equity Underwriting(1)            19.0         40.5
Global M&A(1)                             8.7         16.5


ASSET MANAGEMENT

Mutual Funds(2)                          18.9         22.5

CREDIT CARDS

Card Receivables(3)                      18.0         27.2


Notes:  (1) Source:  Securities Data Company.
        (2) Source:  Strategic Insight.
        (3) Source:  The Nilson Report.



<PAGE>




Size and Scale
($ Billions)

Common Equity(1)

        PRO FORMA                   $10.6
        Merrill Lynch(2)            $ 6.0
        Morgan Stanley              $ 5.4
        Dean Witter                 $ 5.2
        Smith Barney                $ 2.8
        PaineWebber                 $ 1.5

Profit Before Taxes(1)

        PRO FORMA                   $ 3.1
        Merrill Lynch               $ 2.6
        Morgan Stanley              $ 1.6
        Dean Witter                 $ 1.5
        Smith Barney                $ 2.4
        PaineWebber                 $ 0.6


Notes:  (1) At or for the latest fiscal year end.
        (2) As of 9/30/96.



<PAGE>




Size and Scale
($ Billions)

Market Capitalization(1)

        Citicorp                    $56
        Chase                       $41
        Travelers                   $35
        American Express            $29
        PRO FORMA                   $21
        J.P. Morgan                 $19
        Merrill Lynch               $14
        Fidelity                    Estimate
        Goldman Sachs               Estimate
        Bankers Trust               $7
        PaineWebber                 $3


Note:  (1) As of February 3, 1997



<PAGE>




Market Valuation

Price/Earnings Ratios(1)

        American Express            15.2x
        Travelers                   14.9x
        Citicorp                    14.0x
        J.P. Morgan                 13.1x
        Merrill Lynch               12.2x
        Dean Witter                 12.0x
        Bankers Trust               11.5x
        Chase                       11.1x
        Morgan Stanley              10.8x


Note:  (1) Market information as of 02/03/97.  Based on IBES
estimates as of 01/16/97.



<PAGE>




                     SECURITIES/INVESTMENT BANKING





<PAGE>




Leading Strategic Advisor




                      Global M&A
                Announced Transactions

                                   Total Value
                                      1996
                                   -----------
      1  Morgan Stanley               $238 Bn
      2  Merrill Lynch                 204
      3  Goldman, Sachs                166
      4  Lazard Houses                 131
      5  J.P. Morgan                   121




<PAGE>




Top-Ranked Equity Research: Global


                                           Analyst Rankings(1)

                   # of      First     Second     Third     Runner
                 Analysts    Team       Team       Team       Up
                 --------    -----     ------     -----     ------
Merrill Lynch       90        20         16         28        26
MORGAN STANLEY      74        20         20         11        23
Goldman Sachs       57        17         12         14        14
Smith Barney        23         5          5          6         7
PaineWebber         19         9          3          3         4


Note:  (1) Source:  Institutional Investor.  Includes North
America, Non-Japan Asia, Europe and Latin America equity
research analysts.



<PAGE>




Distribution Strength: Retail


Account Executives (000's)

        Merrill Lynch      14.3

        Smith Barney       10.4

        Dean Witter         9.1

        PaineWebber         6.1

        A.G. Edwards        5.5


Net Change in Account Executives
(1991 - Sept. 1996)

        Dean Witter       2,251

        Merrill Lynch     2,200

        A.G. Edwards      1,396

        PaineWebber        (284)

        Smith Barney     (1,552)



<PAGE>




Distribution Strength: Equity

Independent Survey:  Top 100 Institutions(1)


Equity Underwriting Franchise       Sales Penetration
- -----------------------------       -----------------
    1  Morgan Stanley               1  Morgan Stanley

    2  Goldman Sachs                2  DLJ

    3  Alex Brown                   3  Smith Barney

    4  DLJ                          4  Merrill Lynch

    5  Merrill Lynch                5  Goldman Sachs



Research Franchise                  Trading Acumen
- ------------------                  -------------------
    1  Morgan Stanley               1  Morgan Stanley

    2  Goldman Sachs                2  Lehman Brothers

    3  Merrill Lynch                3  Smith Barney

    4  DLJ                          4  Salomon Brothers

    5  Cowen                        5  DLJ


Note:  (1) Based on independent annual survey of managers at
top 100 institutions.



<PAGE>





Distribution Strength: Domestic

        Dean Witter Offices

               361 Branches

               [map omitted]



<PAGE>




Distribution Strength: Global

        Morgan Stanley Offices

               38 Offices in 21 Countries

               [map omitted]



<PAGE>




Leading Originator - Global Equity





           Worldwide Common Stock Underwriting(1)

                                        Total Proceeds
                                             1996
                                        --------------
1     Merrill Lynch                         $54 Bn
      Pro Forma                              53
2     Goldman Sachs                          48
3     Morgan Stanley                         44
4     CS First Boston                        36
5     Smith Barney                           34


Note:  (1) Full credit to each manager.  Source:  Securities
Data Company.



<PAGE>




                           ASSET MANAGEMENT



<PAGE>




Asset Management Industry

        o      Sizable Market

               - $10 Trillion(1)

        o      High Growth

        o      High Margin

        o      Attractive ROE

        o      Significant Barriers to Entry

               - Brand Name
               - Investment Performance
               - Marketing
               - Distribution
               - Technology
               -  Scale


Note:  (1) Source:  Intersec.



<PAGE>




Assets Under Management

($ Billions)(1)


      Fidelity                $496

      PRO FORMA               $271

      Vanguard                $250

      Merrill Lynch           $234

      Franklin/Templeton      $181

      Travelers               $112


Note:  (1) Financial information as of 12/31/96.  Based on
public information, if available, or company estimates.



<PAGE>




Leading Asset Manager
Mutual Funds
($ Billions)


                    ALL MUTUAL FUNDS
                  (Excl. Money Market)

    1   Fidelity                         $329
    2   Vanguard                          194
    3   American Funds                    170
    4   Franklin/Templeton                137
        PRO FORMA                         119
    5   Putnam                            115



                      EQUITY FUNDS
    1   Fidelity                         $297
    2   American Funds                    156
    3   Vanguard                          144
    4   Franklin/Templeton                 77
    5   Putnam                             76
        PRO FORMA                          64



                      TAXABLE FUNDS
        PRO FORMA                         $35
    1   Vanguard                           30
    2   Putnam                             22
    3   Morgan Stanley                     21
    4   Fidelity                           19
    5   Pimco Advisors                     19



                     TAX FREE BONDS
    1   Franklin/Templeton                $43
    2   Nuveen                             31
        PRO FORMA                          20
    3   Vanguard                           20
    4   Dreyfus                            17
    5   Merrill Lynch                      17

Source:  Strategic Insight; As of 12/31/96.



<PAGE>




Product Breadth

  Mutual Funds

    306 Mutual Funds


       U.S. Equity                     33%
       Money Market                    19%
       International Equity            11%
       Fixed Income                    37%

Pro Forma: $146.5bn


Source:  Strategic Insight; As of 12/31/96.



<PAGE>




                             CREDIT CARDS



<PAGE>




Card Industry Is An Attractive Business


        o      Sizable Market

               - $16 Trillion in Charge Volumes
               - $460 Billion in Receivables

        o      Expected Growth: 15-20%

        o      Attractive Operating Margin: 30%+

        o      Attractive ROE: 20%+

        o      High Barriers to Entry

               - Scale
               - Technology
               - Marketing
               - Brand Name


Source:  The Nilson Report or publicly available data.



<PAGE>




Cards Are Projected to Gain Shares



 Total Consumer Spending
      ($Billions)             Total Credit Card Payments (%)
- ------------------------      ------------------------------
1990            $2,972                     15%
1994            $3,619                     18%
2000            $5,093                     28%
2005            $6,806                     32%




<PAGE>




Leadership in Cards
($ Billions)


        Charge Volume(1)                   Managed Loans(2)
- ------------------------------    ---------------------------------
                       ($Bn)                                ($Bn)
 1  American Express   $124.4     1  Citibank                $42.8
 2  Dean Witter,         53.6     2  Dean Witter, Discover    32.4
    Discover & Co.                   & Co.
 3  Citibank             44.9     3  MBNA                     28.9
 4  First Chicago NBD    21.3     4  Bank One/First USA       28.4
 5  MBNA                 20.3     5  Chase Manhattan          23.5
 6  Banc One/First USA   16.5     6  First Chicago NBD        17.5
 7  Household Bank       15.6     7  Household Bank           16.6
 8  Chase Manhattan      15.1     8  AT&T                     13.2
 9  AT&T                 12.7     9  Advanta                  12.7
10  BankAmerica           9.6    10  Capital One              11.2
11  NationsBank           9.2    11  American Express         10.5
12  Advanta               8.7    12  BankAmerica               9.4
13  Capital One           8.0    13  NationsBank               8.9
14  Wells Fargo           5.0    14  Wells Fargo               6.7
15  Bank of New York      4.7    15  First Union               5.9
                       ------                                -----
              Total    $369.6                       Total   $268.6
                       ======                               ======


Note:  (1) As of June, 1996.  Source:  Nilson Report, Company
reports.
       (2) Managed loans as of period end June 30, 1996.



<PAGE>




Credit Services
($ Billions)


         Managed Loans               Transaction Volume
          CAGR 16.8%                     CAGR 19.7%
        ---------------              ------------------
        1991        $17              1991          $22
        1992        $19              1992          $28
        1993        $21              1993          $33
        1994        $26              1994          $40
        1995        $32              1995          $48
        1996        $37              1996          $54



<PAGE>



Pro Forma Financials - 1996
($ Millions)


                                                       Morgan Stanley
                                    Dean Witter,       Dean Witter,
                 Morgan Stanley(1)  Discover & Co.(2)  Discover & Co.
                 -----------------  -----------------  --------------
Net Revenues          $5,776           $6,230           $12,006
Net Income
Available to Common      963              951             1,914
ROE                     20.9%            19.0%             19.9%
Profit before Tax
Margin                  27.2%            24.8%             26.0%
Assets              $196,902          $42,414          $239,316
Common Equity          5,393            5,164            10,557


(1) For the fiscal year ended 11/30/96.
(2) For the fiscal year ended 12/31/96.



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