SHOE CARNIVAL INC
DEF 14A, 1997-05-01
SHOE STORES
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                            SCHEDULE 14A INFORMATION
PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES EXCHANGE ACT OF 1934
                               (AMENDMENT NO. ___)

Filed by the Registrant                    [X]

Filed by a Party other than the  Registrant  [ ] 

Check the  appropriate  box: 
[ ] Preliminary Proxy Statement 
[ ] Confidential, for Use of the Commission Only (as permitted by 
    Rule 14a-6(e)(2)) 
[X] Definitive  Proxy Statement 
[ ] Definitive Additional  Materials 
[ ] Soliciting  Material Pursuant to  ss.240.14a-11(c) or ss.240.14a-12


                               SHOE CARNIVAL, INC.
                (Name of Registrant as Specified In Its Charter)


     (Name of Person(s) Filing Proxy Statement if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):
[X]  No fee required.
[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
     1)   Title of each class of securities to which transaction applies:

     2)   Aggregate number of securities to which transaction applies:

     3)   Per  unit  price  or other  underlying  value  of  transaction
          computed  pursuant  to  Exchange  Act Rule 0-11 (Set forth the
          amount on which the filing fee is calculated  and state how it
          was determined):

     4)   Proposed maximum aggregate value of transaction:

     5)   Total fee paid:

[ ]  Fee paid previously with preliminary materials.
[ ]  Check box if any part of the fee is offset as  provided by Exchange
     Act Rule  0-11(a)(2) and identify the filing for which the offsetting
     fee was paid previously. Identify the previous filing by registration
     statement number, or the Form or Schedule and the date of its filing.
     1)   Amount Previously Paid:

     2)   Form, Schedule or Registration Statement No.:

     3)   Filing Party:

     4)   Date Filed:









<PAGE>



                               SHOE CARNIVAL, INC.

                 NOTICE OF ANNUAL MEETING OF COMMON SHAREHOLDERS
                           TO BE HELD ON JUNE 11, 1997





         The annual meeting of common  shareholders of Shoe Carnival,  Inc. will
be held at the  Evansville  Marriott,  7101  North  U.S.  Route 41,  Evansville,
Indiana,  on Wednesday,  June 11, 1997, at 10:00 a.m., C.D.T., for the following
purposes:

          (1) To elect one  Director to serve  until the 2000 annual  meeting of
     shareholders  and until his successor is elected and has qualified,  as set
     forth in the accompanying Proxy Statement;

          (2) To approve or disapprove the appointment of Deloitte & Touche LLP,
     as auditors for the Company for fiscal year 1997;

          (3) To approve or disapprove proposed amendments to the Company's 1993
     Stock Option and Incentive Plan and to approve the plan, as amended;

          (4) To approve or  disapprove a proposed  amendment  to the  Company's
     Employee Stock Purchase Plan and to approve the plan, as amended; and

          (5) To transact  such other  business as may properly  come before the
     meeting.



         All common shareholders of record at the close of business on April 25,
1997 will be eligible to vote.



         IT IS IMPORTANT THAT YOUR STOCK BE REPRESENTED AT THIS MEETING. WHETHER
OR NOT YOU  EXPECT TO BE  PRESENT,  PLEASE  FILL IN,  DATE,  SIGN AND RETURN THE
ENCLOSED PROXY FORM IN THE ACCOMPANYING ADDRESSED,  POSTAGE-PREPAID ENVELOPE. IF
YOU ATTEND THE MEETING, YOUR PROXY WILL BE CANCELED AT YOUR REQUEST.





                            David A. Kapp, Secretary

                       (ANNUAL REPORT CONCURRENTLY MAILED)
                                     

<PAGE>



                               SHOE CARNIVAL, INC.

                               8233 BAUMGART ROAD

                            EVANSVILLE, INDIANA 47711

                                 PROXY STATEMENT
                      ANNUAL MEETING OF COMMON SHAREHOLDERS

                                  JUNE 11, 1997


       This statement is being furnished to common  shareholders on or about May
14, 1997, in connection  with a  solicitation  by the Board of Directors of Shoe
Carnival,  Inc. (the  "Company") of proxies to be voted at the annual meeting of
common shareholders to be held at 10:00 a.m., C.D.T.,  Wednesday, June 11, 1997,
at the Evansville Marriott,  7101 North U.S. Route 41, Evansville,  Indiana, for
the purposes set forth in the accompanying Notice.

      At the  close of  business  on April 25,  1997,  the  record  date for the
meeting, there were 13,037,211 shares of Common Stock of the Company outstanding
and entitled to vote at the meeting. On all matters, including the election of a
Director, each common shareholder will have one vote for each share held.

      If  the  enclosed  form  of  proxy  is  executed  and  returned,   it  may
nevertheless  be revoked at any time insofar as it has not been  exercised.  The
proxy may be revoked by giving  written  notice of  revocation  to the  Company,
executing  a  subsequently  dated proxy that is  delivered  to the  Company,  or
attending the annual meeting and voting in person.  Unless revoked, a proxy will
be voted at the meeting in accordance  with the  instructions of the shareholder
in the proxy,  or, if no instructions  are given, for the election as a Director
of the nominee listed under Proposal 1 and for the proposals  shown as Proposals
2, 3 and 4.  Election  of the  Director  will be  determined  by the vote of the
holders  of a  plurality  of the shares  voting on such  election.  Approval  of
Proposals  2, 3 and 4 will be  subject  to the vote of the  holders of a greater
number of shares favoring  approval than those opposing it. A proxy may indicate
that all or a portion  of the  shares  represented  by such  proxy are not being
voted with respect to a specific proposal. This could occur, for example, when a
broker is not permitted to vote shares held in street name on certain  proposals
in the absence of instructions  from the beneficial  owner.  Shares that are not
voted with respect to a specific  proposal will be considered as not present and
entitled to vote on such  proposal,  even though such shares will be  considered
present for  purposes  of  determining  a quorum and voting on other  proposals.
Abstentions  on a specific  proposal will be  considered as present,  but not as
voting in favor of such proposal.  Neither broker non-votes nor abstentions will
have any effect on the vote required to approve any of the proposals.

      The Board of  Directors  knows of no  matters,  other than those  reported
below,  which are to be brought  before the meeting.  However,  if other matters
properly  come before the meeting,  it is the  intention of the persons named in
the enclosed form of proxy to vote such proxy in accordance  with their judgment
on such matters.

      The cost of this  solicitation  of proxies  will be borne by the  Company.
Proxies may also be solicited  personally  or by telephone by Company  employees
acting without additional compensation.




<PAGE>



                              ELECTION OF DIRECTOR

NOMINEES

      The Company currently has five Directors  divided into three classes.  Two
classes  contain two Directors  each,  with the remaining  class  containing one
Director.  The term of one class  expires each year.  Generally,  each  Director
serves until the annual meeting of common  shareholders held in the year that is
three years after such Director's  election and thereafter until such Director's
successor is elected and has qualified.

      The shareholders  will be asked to elect one Director.  The Director whose
term expires this year is David H. Russell.  Mr.  Russell has been  nominated by
the Board of Directors for  reelection as a Director for a term to expire at the
2000 annual meeting of  shareholders  and until his successor is elected and has
qualified.  It is the intention of the persons named in the accompanying form of
proxy, absent contrary instructions therein, to vote such proxy for the election
to the Board of Directors of Mr. Russell.

      Unless  otherwise  indicated  in a footnote to the  following  table,  the
principal occupation of each Director has been the same for the last five years,
and each Director possesses sole voting and investment power with respect to the
shares of Common Stock indicated as beneficially owned by him.

<TABLE>
<CAPTION>
                                                                                                 Shares
                                                                                              Beneficially
                                                  Present                                       Owned on
                                                 Principal                    Director          March 21,        Percent of
            Name          Age                    Occupation                      Since           1997(1)            Class
- ------------------------  ---     -----------------------------------------   ----------    -----------------   ----------

                                                         NOMINEE FOR DIRECTOR
                         (Nominee for three-year term to expire at the annual meeting of shareholders in 2000)
<S>                        <C>     <C>                                           <C>           <C>                <C>    

David H. Russell           52      Vice-Chairman of the Board of the             1988            702,232   (2)      5.4%
                                   Company (3)

                                                    DIRECTORS CONTINUING IN OFFICE
                                     (Term expiring at the annual meeting of shareholders in 1998)

Mark L. Lemond             42      President and Chief Executive                 1988            303,799   (4)      2.3%
                                   Officer of the Company (5)

William E. Bindley         56      Chairman of the Board and                     1993              1,000             *
                                   Chief Executive Officer of
                                   Bindley Western Industries, Inc.
                                   (pharmaceutical wholesale
                                   distribution company) (6)

                                     (Term expiring at the annual meeting of shareholders in 1999)

J. Wayne Weaver            62      Chairman of the Board of the                  1988          4,833,230  (7)       37.1%
                                   Company, Chairman and Chief
                                   Executive Officer of Jacksonville
                                   Jaguars, LTD  (professional football
                                   franchise), and Chairman and Chief
                                   Executive Officer of LC Footwear, Inc.
                                   (footwear distributor)  (8)

Gerald W. Schoor           62      Merchant Banker                               1993              3,000  (9)        *
                                   (self-employed) (10)
- ----------
*     Less than 1%
<FN>

(1)  Does  not  include  shares  subject  to  options  that  are  not  presently
     exercisable (i.e., within 60 days after March 21, 1997).



                                       -2-

<PAGE>



(2)  Includes 18,735 shares directly owned by Mr. Russell's  spouse,  900 shares
     held by Mr. Russell as custodian for his minor children,  and 33,332 shares
     issuable upon the exercise of presently  exercisable  options granted under
     the  Company's  1993 Stock  Option and  Incentive  Plan ("1993 Stock Option
     Plan").

(3)  Prior to  September  19,  1996 and for at least  the past five  years,  Mr.
     Russell served as the President and Chief Executive Officer of the Company.

(4)  Includes  1,500 shares  directly  owned by Mr.  Lemond's  spouse and 44,999
     shares issuable upon the exercise of presently  exercisable options granted
     under the Company's 1993 Stock Option Plan.

(5)  Mr. Lemond became the President and Chief Executive  Officer of the Company
     on September  19,  1996.  Prior to that time and for at least the past five
     years,  Mr. Lemond served as the Company's Chief  Operating  Officer and/or
     Chief Financial Officer.

(6)  Mr.  Bindley  also serves on the Board of  Directors  of Key Bank,  N.A., a
     commercial bank.

(7)  Includes 2,000,000 shares directly owned by Mr. Weaver's spouse and 833,230
     shares owned jointly with Mr. Weaver's spouse.

(8)  From 1978 until February 2, 1993, Mr. Weaver's principal  occupation was as
     president  and chief  executive  officer of Nine West  Group,  Inc.  ("Nine
     West"), a designer, developer and marketer of women's footwear.

(9)  Represents 3,000 shares held as co-trustee for the benefit of his spouse.

(10) Prior to January 1997 and for at least the past five years,  Mr. Schoor was
     employed as president of Corporate Finance Associates, St. Louis (financial
     intermediary)  and as  executive  vice  president  of  National  Industrial
     Services, Inc. (industrial asset management company).
</FN>
</TABLE>

       THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE NOMINEE LISTED ABOVE.


MEETINGS AND COMMITTEES

      During the 1996 fiscal  year,  the Board of  Directors of the Company held
four meetings. All of the Directors were present at the meetings.

      The Company has an Audit Committee,  a Compensation  Committee and a Stock
Option  Committee.  The  Compensation  Committee,  which met three times  during
fiscal year 1996,  consists of Messrs.  Bindley and Schoor.  During  fiscal year
1996,  the Stock  Option  Committee  consisted  of Messrs.  Bindley,  Schoor and
Weaver, and it met two times. Currently,  the Stock Option Committee consists of
Messrs.  Bindley and Schoor.  The Audit  Committee,  which met two times  during
fiscal year 1996,  consists  of Messrs.  Bindley,  Schoor and Lemond.  The Audit
Committee is responsible for recommending  independent auditors,  reviewing with
the  independent  auditors  the  scope  and  results  of the  audit  engagement,
establishing  and  monitoring  the  Company's  financial  policies  and  control
procedures,  reviewing and monitoring the provision of non-audit services by the
Company's auditors and reviewing all potential conflict of interest  situations,
including the Company's  relationships with Weaver International  Footwear, Inc.
and LC Footwear,  Inc. The Compensation  Committee is responsible for reviewing,
determining and establishing the salaries, bonuses and other compensation of the
executive officers of the Company. The Stock Option Committee is responsible for
administering  the Company's  1993 Stock Option Plan and Employee Stock Purchase
Plan.  The Board of Directors does not have a nominating  committee.  All of the
Directors  attended all of the meetings of the  committees  on which they served
during the 1996 fiscal year.

SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

      Section  16(a)  of the  Securities  Exchange  Act  of  1934  requires  the
Company's executive officers and Directors, and persons who own more than 10% of
Common  Stock,  to file reports of ownership  with the  Securities  and Exchange
Commission.  Executive officers, Directors and greater than 10% shareholders are
required  to furnish the  Company  with  copies of all Section  16(a) forms they
file.


                                       -3-

<PAGE>



      Based  solely on its  review of copies of such  forms  received  by it, or
written  representations  from  certain  reporting  persons that no Forms 5 were
required for those  persons,  the Company  believes  that during fiscal 1996 all
filing requirements applicable to its executive officers,  Directors and greater
than 10% shareholders were met.

SUMMARY COMPENSATION TABLE

      The following table sets forth a summary of the  compensation  paid by the
Company for services  rendered in all  capacities to the Company  during each of
the three most recent fiscal  years,  to the two  individuals  who served as the
Company's  Chief  Executive  Officer  during  fiscal  1996,  and to  each of the
Company's  four other most highly  compensated  executive  officers  (the "Named
Executive Officers").

<TABLE>
<CAPTION>

                                                      SUMMARY COMPENSATION TABLE

                                                                               Long-Term
                                                                             Compensation
                                                Annual Compensation (1)         Awards
                                                                              Securities           
                                  Fiscal                                      Underlying           All Other
  Name and Principal Position    Year (2)       Salary        Bonus           Options (3)       Compensation (4)
  ---------------------------    --------       ------        -----           -----------       ----------------
<S>                                <C>       <C>           <C>                  <C>            <C>    
Mark L. Lemond,                    1996      $  293,462    $       0            85,000  (5)    $     3,831   (6)
President and Chief Executive      1995         273,077            0            25,000               3,750   (7)
Officer (8)                        1994         247,923       56,860            35,000  (9)          1,938   (10)

J. Wayne Weaver,                   1996      $  300,000    $       0                 0         $         0
Chairman of the Board              1995         311,539            0                 0                   0
                                   1994         300,000            0                 0                   0

David H. Russell,                  1996      $  367,500    $       0            50,000  (11)   $     4,387   (6)
Vice-Chairman of the               1995         382,308            0            25,000               4,266   (7)
Board (12)                         1994         348,296      142,150            50,000  (9)          2,652   (10)

Timothy T. Baker,                  1996      $  145,243    $   5,680            15,000  (11)   $       981   (6)
Senior Vice President--            1995         126,048        2,840             7,500               1,421   (7)
Store Operations                   1994         110,731       13,000            15,000  (9)          1,441   (10)

Roger Sparling,                    1996      $   99,335    $   7,100            10,000  (11)   $     2,434   (6)
Vice President-- Store             1995          98,652        4,290             1,500               2,373   (7)
Planning (13)                      1994          90,008       12,000            10,000  (9)          1,255   (10)

Larry L. Linville,                 1996      $  112,692    $       0             9,000         $     3,391   (6)
Vice President--                   1995         103,846            0             3,000               8,920   (14)
Management Information             1994          30,769            0             3,000               3,638   (14)
Systems (15)

- ---------------
<FN>

(1)  The column for Other Annual  Compensation  is not  included  (as  permitted
     under  applicable  regulations)  because the perquisites and other personal
     benefits  awarded,  earned or paid to the Named Executive  Officers did not
     exceed the lesser of $50,000 or 10% of the salary plus bonus for each Named
     Executive Officer for any of the years listed.
(2)  As a result of a change in the Company's  fiscal year, the 1995 fiscal year
     began  January  29, 1995 and ended  February  3, 1996.  All amounts for the
     Company's 1995 fiscal year reflect that 53 week period.
(3)  All of the amounts  reflect  option  shares.  The Company has never granted
     SARs.
(4)  Except as otherwise indicated, all amounts are compensation related to life
     and disability insurance premiums.
(5)  Includes option for 35,000 shares granted on September 19, 1996, to replace
     option for an identical  number of shares  granted on February 3, 1994. See
     "Report of Stock Option  Committee  on Repricing of Options" and  "Ten-Year
     Option Repricings."
(6)  Of the amounts shown, $3,002 for Mr. Lemond,  $3,000 for Mr. Russell,  $430
     for Mr.  Baker,  $1,987  for  Mr.  Sparling  and  $2,331  for Mr.  Linville
     represent the Company's  matching  contribution  under the Company's 401(k)
     plan.
(7)  Of the amounts shown, $2,983 for Mr. Lemond, $2,942 for Mr. Russell, $1,023
     for Mr. Baker and $1,973 for Mr. Sparling  represent the Company's matching
     contribution under the Company's 401(k) plan.

                                       -4-

<PAGE>



(8)  Prior to becoming the Company's  President and Chief  Executive  Officer on
     September  19, 1996,  Mr. Lemond  served as the  Company's  Executive  Vice
     President -- Chief Operating Officer and Chief Financial Officer.
(9)  Canceled  on  September  19, 1996 and  replaced by option for an  identical
     number of shares  granted on the same  date.  See  "Report of Stock  Option
     Committee on Repricing of Options" and "Ten-Year Option Repricings."
(10) Of the amounts shown, $1,320 for Mr. Lemond, $1,510 for Mr. Russell, $1,089
     for Mr. Baker and $898 for Mr.  Sparling  represent the Company's  matching
     contribution under the Company's 401(k) plan.
(11) Options for shares granted on September 19, 1996, to replace options for an
     identical  number of shares  granted on  February  3, 1994.  See "Report of
     Stock  Option  Committee on  Repricing  of Options"  and  "Ten-Year  Option
     Repricings."
(12) Mr.Russell  served as President and Chief Executive Officer until September
     19, 1996, when he was elected Vice-Chairman of the Board.
(13) Mr.Sparling resigned from the Company effective May 1, 1997.
(14) Of the amounts  shown,  $7,924 and $3,526 for 1995 and 1994,  respectively,
     represent reimbursement for relocation expenses.
(15) Mr. Linville joined the Company in August 1994.
</FN>
</TABLE>


EMPLOYMENT AND NONCOMPETITION AGREEMENTS

      The Company  currently  has no  employment  agreements  with its executive
officers.

      On January 15, 1993, the Company entered into a  noncompetition  agreement
with J. Wayne Weaver.  Except for his affiliation with Nine West, so long as Mr.
Weaver is an  executive  officer or  Director  of the  Company he may not engage
directly or  indirectly  through any other  company or entity in the retail shoe
business without the prior approval of the Company's Audit Committee.  The Audit
Committee has approved Mr. Weaver's association with LC Footwear, Inc. Effective
February  1, 1993,  Mr.  Weaver  became an  employee of the Company at an annual
salary of $300,000.  Although Mr.  Weaver will  continue to be involved in other
business activities and will not devote full time to the Company, he will devote
such time to the Company as he deems  necessary  or  appropriate  to perform his
duties as Chairman of the Board.

COMPENSATION OF DIRECTORS

      During 1996 the Company paid  non-officer  Directors an annual retainer of
$15,000  per  year  and a fee of  $1,000  for  each  meeting  of the  Board or a
committee  thereof attended.  All Directors receive  reimbursement of reasonable
out-of-pocket  expenses  incurred in connection  with meetings of the Board.  No
Director who is an officer or employee of the Company receives  compensation for
services rendered as a Director.

STOCK OPTIONS

      From August 1989 through  February  1992, the Company  granted  options to
purchase an aggregate of 1,500,000  shares of the  Company's  Common Stock to 14
officers, Directors and key employees of the Company under its 1989 Stock Option
Plan. The exercise price for each option was $.18 per share.  Effective November
1, 1992,  all such options were  exercised  by the  holders.  At that time,  the
Company  loaned an aggregate of $632,800 to the 14 officers,  Directors  and key
employees  to permit  them to pay the taxes due as a result of the stock  option
exercise. The loans bear interest at the rate of 6% per annum and are payable in
four equal annual  installments  commencing  December 31,  1993.  The  principal
amounts  of the  loans  made to the  Named  Executive  Officers  in the  Summary
Compensation   Table  above  were  as  follows:   Mr.   Russell--$316,440;   Mr.
Lemond--$126,580;  Mr. Baker--$6,320;  and Mr. Sparling--$7,900.  As of December
31,  1996,  each of Mr.  Baker and Mr.  Sparling  had paid the entire  amount of
principal and interest due pursuant to his respective loan from the Company. Mr.
Russell and Mr. Lemond have paid the first two principal  installments  relating
to their  respective  loans and Mr.  Lemond has paid all  interest  installments
related to his loan. The principal installments due

                                       -5-

<PAGE>



December 31, 1995 and December 31, 1996 have been extended for two years and one
year,  respectively,  by the Company for all employees who had amounts remaining
pursuant to their loans.

      The Company's Board of Directors and shareholders  approved the 1993 Stock
Option Plan, effective January 15, 1993. The 1993 Stock Option Plan reserves for
issuance 900,000 shares of the Company's Common Stock (subject to adjustment for
subsequent stock splits, stock dividends and certain other changes in the Common
Stock) pursuant to incentive awards granted by the Stock Option Committee of the
Board of Directors which  administers the 1993 Stock Option Plan. The 1993 Stock
Option Plan  provides for the grant to officers  and other key  employees of the
Company of incentive  awards in the form of stock options or  restricted  stock.
Stock options  granted under the plan may be either options  intended to qualify
for federal  income tax  purposes as  "incentive  stock  options" or options not
qualifying  for favorable  tax treatment  ("nonqualified  stock  options").  The
Company's  Board of  Directors  has proposed to amend the  Company's  1993 Stock
Option Plan,  and one of the proposed  amendments  would  increase the number of
shares  reserved for issuance to 1,500,000.  See "Approval of the Company's 1993
Stock Option Plan as Proposed to be Amended."

      The following table sets forth information with respect to options granted
by the Company under the 1993 Stock Option Plan to the Named Executive  Officers
during the fiscal year ended February 1, 1997.
<TABLE>
<CAPTION>

                                                   OPTION GRANTS IN LAST FISCAL YEAR

                                                   Individual Grants (1)
                        ----------------------------------------------------------

                        Number of        % of Total                                  Potential Realizable Value at Assumed
                        Securities        Options                                         Annual Rates of Stock Price
                        Underlying       Granted to    Exercise or                      Appreciation for Option Term (2)
                         Options        Employees in    Base Price      Expiration   -------------------------------------  
       Name             Granted (#)      Fiscal Year     ($/Sh)            Date            5% ($)          10% ($)
- ---------------        -------------    -------------  ------------    ------------      --------         --------
<S>                       <C>               <C>             <C>          <C>              <C>              <C>

Mark L. Lemond            85,000 (3)        25.0%           5.375        09/18/06 (4)     287,725          728,875

J. Wayne Weaver              ---             ---              ---             ---           ---              ---

David H. Russell          50,000 (5)        14.7%           5.375        09/18/06 (4)     169,250          428,750

Timothy T. Baker          15,000 (5)         4.4%           5.375        09/18/06 (4)      50,775          128,625

Roger Sparling            10,000 (5)         2.9%           5.375        09/18/06 (4)      33,850           85,750

Larry L. Linville          9,000             2.7%           5.375        09/18/06 (4)      30,465           77,175

- ---------------
<FN>

(1)  During fiscal 1996, options to purchase an aggregate of 339,500 shares were
     granted to 81  employees  at exercise  prices  equal to or above the market
     price on the respective grant dates. Such options have a term of ten years,
     subject to earlier expiration at or following  termination of employment in
     certain circumstances.
(2)  The dollar  amounts under these columns are the result of  calculations  at
     the 5% and 10% rates set by the  Securities  and Exchange  Commission  and,
     therefore,  are not intended to forecast possible future  appreciation,  if
     any, of the Company's  stock price.  The Company did not use an alternative
     formula  for a grant  date  valuation,  as the  Company is not aware of any
     formula which will determine with reasonable accuracy a present value based
     on future unknown or volatile factors.
(3)  Of this amount,  35,000 were granted in replacement  of options  granted in
     1994 as part of stock option  repricing in September  1996.  See "Report of
     Stock  Option  Committee on  Repricing  of Options"  and  "Ten-Year  Option
     Repricings."
(4)  These options become  exercisable in thirds on April 1, 1997, April 1, 1998
     and April 1, 1999.
(5)  Options granted in fiscal 1996 in replacement of options granted in 1994 as
     part of stock  option  repricing in  September  1996.  See "Report of Stock
     Option Committee on Repricing of Options" and "Ten-Year Option Repricings."
</FN>
</TABLE>


                                       -6-

<PAGE>



     The following table sets forth  information with respect to options held by
the Named  Executive  Officers at the end of the fiscal  year ended  February 1,
1997. No options were exercised during fiscal 1996 by any of the Named Executive
Officers.
<TABLE>
<CAPTION>

                           AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR AND FISCAL YEAR-END OPTION VALUES


                                                             Number of Securities Underlying
                                                              Unexercised Options at Fiscal       Value of Unexercised In-the-Money
                                                                       Year-End (#)               Options at Fiscal Year-End ($)(1)
                                                           ------------------------------------ ------------------------------------

                           Shares Acquired      Value
           Name              on Exercise       Realized       Exercisable     Unexercisable           Exercisable      Unexercisable
          ------            -------------      --------       -----------     -------------           -----------      -------------
<S>                               <C>              <C>            <C>             <C>                    <C>                 <C>

Mark L. Lemond                    0                0               8,333          101,667                2,083               4,167

J. Wayne Weaver                   0                0                   0                0                    0                   0

David H. Russell                  0                0               8,333           66,667                2,083               4,167

Timothy T. Baker                  0                0              11,500           20,000                  625               1,250

Roger Sparling                    0                0               9,500           11,000                  125                 250

Larry L. Linville                 0                0               2,000           13,000                  250                 500

- ---------------
<FN>

(1)    The closing price for the Company's Common Stock as reported by The Nasdaq Stock Market on January 31, 1997 was
       $5.00.
</FN>
</TABLE>



                           TEN-YEAR OPTION REPRICINGS

     The following  table  provides the  specified  information  concerning  all
repricings  of  options  to  purchase  the  Company's  Common  Stock held by any
executive officer of the Company since March 16, 1993, the date of the Company's
initial public offering.

<TABLE>
<CAPTION>
                                                                                                                 
                                                                                                                     Length of
                                                             Number of                                             Original Option 
                                                            Securities    Market Price     Exercise               Term Remaining
                                                            Underlying    of Stock at      Price at                 at Date of 
                                                             Options        Time of        Time of       New       Repricing or
                                              Date of      Repriced or    Repricing or   Repricing or  Exercise      Amendment
             Name and Position               Repricing       Amended (#)    Amendment      Amendment     Price    (# of Months) (1)
             -----------------             ------------    --------------  ------------   -----------   ---------  -------------
<S>                                           <C>             <C>              <C>           <C>          <C>           <C>

Mark L. Lemond,                               09/19/96        35,000           $5.375        $12.375      $5.375        89
President and Chief Executive Officer

David H. Russell,                             09/19/96        50,000            5.375         12.375       5.375        89
Vice-Chairman of the Board

Timothy T. Baker,                             09/19/96        15,000            5.375         12.375       5.375        89
Senior Vice President -- Store Operations

Roger Sparling,                               09/19/96        10,000            5.375         12.375       5.375        89
Vice President -- Store Planning

W. Kerry Jackson,                             09/19/96         7,500            5.375         12.375       5.375        89
Vice President -- Chief Financial Officer and
Treasurer

David A. Kapp,                                09/19/96         7,500            5.375         12.375       5.375        89
Vice President -- Inventory Controller and
Secretary

- ---------------
<FN>

(1)  The  replacement  options  are  exercisable  one-third  on April  1,  1997,
     one-third  on  April 1,  1998 and  one-third  on April 1,  1999.  Optionees
     forfeited any accrued vesting on their canceled options.
</FN>
</TABLE>

                                       -7-

<PAGE>




COMPENSATION REPORT OF COMPENSATION AND STOCK OPTION COMMITTEES

      Executive  Compensation  Policy.  In  evaluating  the  performance  of the
Company,  the Compensation  Committee focuses primarily on attained increases in
store  growth,  sales,  operating  income and net  earnings  as  compared to the
Company's  internal  financial  plan  for the  year  approved  by the  Board  of
Directors.  In making compensation  decisions,  the Compensation  Committee also
reviews  executive   compensation  practices  within  the  retail  and  footwear
industries  with  consideration  given to, among other  factors,  differences in
sales, growth rates and total market capitalization.

      The Company designs compensation programs to attract,  retain and motivate
the finest talent possible for all levels of the organization.  In addition, the
programs are designed to treat all employees fairly, to be cost-effective and to
assure that all  compensation  will continue to be tax deductible.  To that end,
all  programs,  including  those  for  executive  officers,  have the  following
characteristics.

       -      Compensation  is based on the  level  of job  responsibility,  the
              individual's level of performance and Company performance. Members
              of management have a greater portion of their pay based on Company
              performance than do non-management employees.

       -      Compensation also takes into consideration the value of the job in
              the  marketplace.  To retain its highly  skilled  work force,  the
              Company strives to remain competitive with the pay of employers of
              a similar stature who compete with the Company for talent.

       -      The  Company's  1993 Stock  Option  Plan is  intended to provide a
              long-term  incentive  for  executives  and other key  employees to
              maximize growth and profitability to create shareholder value.

       The basic  components of executive  compensation,  including  that of the
Chief  Executive   Officer,   consist  of  salary,   bonus,  stock  options  and
participation in the Company's  401(k) Savings Plan and Executive  Medical Plan.
The Company does not currently  provide for a deferred  compensation plan or any
defined benefit pension plan.

       Cash  Compensation.  The  Compensation  Committee  reviews  and  approves
salaries  for the Chief  Executive  Officer and other  executive  officers on an
annual  basis or at other times as necessary  to  accommodate  the hiring of new
employees,  promotions or other  considerations.  Recommended  base salaries are
reviewed and set based on a number of factors,  including job  responsibilities,
individual industry  experience,  individual  performance,  Company performance,
industry data for comparable  positions and  recommendations by senior executive
officers. No predetermined weight is given to any of the above factors.

       Salary  increases  for the  Company's  executive  officers  have averaged
approximately 7% annually for the past three years.  Certain executive  officers
have   received   greater   salary    increases    corresponding   to   expanded
responsibilities as a result of the continued growth of the Company.

       A portion of the cash  compensation of executive  officers and most other
salaried  employees  consists of bonus payments.  Under the Company's  Executive
Incentive  Compensation Plan, most salaried  employees,  including all executive
officers,  are eligible to receive a cash bonus equal to a specified  percentage
of the participant's  base salary if certain  financial  objectives are met. The
financial  objectives for executive  officers  relate to the attainment of sales
and operating  income goals  established in advance by the Company's  management
and approved by its Board of Directors.  The Company's financial  objectives for
1996 were not met and no bonuses were paid to the Named Executive Officers under
this  quantitative  plan for fiscal 1996. The  determination of the Compensation
Committee to award discretionary cash bonuses (i.e., bonuses not pursuant to the
Incentive  Compensation  Plan)  is  based  upon  the  objective  and  subjective
assessment of individual achievements and the evaluations and recommendations of
the  Company's   Chairman.   Additionally,   consideration   is  given  to  each
individual's

                                       -8-

<PAGE>



aggregate  cash  compensation  relative  to the  individual's  position  and job
requirements  and the  individual's  impact on the Company's  performance over a
number of years. In fiscal 1996,  discretionary  bonuses were awarded to certain
executive officers.

       Stock Options. The Company considers equity compensation,  in the form of
stock options,  to be an important  element in the overall  compensation  of its
executive officers and other key employees. The grant of stock options continues
the Company's practice of increasing  management's  equity ownership in order to
ensure that the interests of management remain closely aligned with those of the
Company's shareholders. Stock options also create an incentive for the Company's
key  employees  to remain with the Company for the long term because the options
are not immediately exercisable and, if not exercised, are forfeited immediately
if the employee is terminated for cause or voluntarily terminates his employment
(other than by reason of death, disability or retirement) or within three months
if  employment is  terminated  for any other reason except death,  disability or
retirement.

       Options are granted  pursuant to the Company's  1993 Stock Option Plan at
the  discretion  of the  Company's  Stock  Option  Committee.  The Stock  Option
Committee  relies  in  large  part  on the  recommendation  of the  Chairman  in
determining  the number of option  shares to be granted to  executive  officers,
based upon the Chairman's assessment of individual performance and the Company's
performance.  With the exception of new employees, options are typically granted
on an annual basis. In addition to other key employees,  all executive  officers
other than the Chairman were granted  options in September 1996 with an exercise
price equal to the market  price on the grant date.  Certain of such grants were
options to replace  options  granted in 1994,  whereas other grants were for new
and separate  options.  See "Stock  Options - Option Grants in Last Fiscal Year"
and "Ten-Year Option Repricings."

       Chief Executive Officer Compensation. The Chief Executive Officer's total
compensation  is based  upon  the  same  factors  as the  compensation  of other
executive  officers,  including  his  individual  performance  and the Company's
short-term and long-term  performance,  as measured  principally by increases in
store  growth,  sales,  operating  income and net  earnings.  In  addition,  the
Compensation  Committee  reviews  the  level of chief  executives'  compensation
within the retail and footwear  industries  with  consideration  given to, among
other   factors,   differences   in  sales,   growth   rates  and  total  market
capitalization.

       Mr. Russell served as the Company's President and Chief Executive Officer
until September 19, 1996, when he was elected as the  Vice-Chairman of the Board
of the Company.  In establishing Mr.  Russell's cash  compensation for 1996, the
Compensation Committee considered the Company's net loss incurred in fiscal 1995
and  determined  that no increase to Mr.  Russell's  base salary of $367,500 was
merited. No cash bonus was awarded to Mr. Russell in 1996. An option to purchase
50,000 shares of Common Stock was granted to Mr.  Russell on September 19, 1996,
in replacement of an option for the same number of shares granted on February 3,
1994, to provide him with further incentive to assist in increasing the value of
the Common Stock in the future.

       Mr. Lemond was elected the President and Chief  Executive  Officer of the
Company on September 19, 1996. In establishing  Mr.  Lemond's cash  compensation
for  1996 as  Executive  Vice  President  -Chief  Operating  Officer  and  Chief
Financial Officer, the Compensation  Committee considered the Company's net loss
incurred in fiscal 1995 and  determined  that no increase to Mr.  Lemond's  base
salary was merited.  When Mr. Lemond was elected to the offices of President and
Chief Executive Officer in September 1996, the Compensation  Committee increased
his base salary from $262,500 to $350,000,  based on the factors noted above. No
cash bonus was awarded to Mr.  Lemond in 1996.  Mr. Lemond was granted an option
to purchase 85,000 shares of Common Stock on September 19, 1996, of which 35,000
shares were in replacement of an option for the same number of shares granted on
February 3, 1994.


                                       -9-

<PAGE>



       Compensation Committee                           Stock Option Committee

         William E. Bindley                               J. Wayne Weaver
         Gerald W. Schoor                                 William E. Bindley
                                                          Gerald W. Schoor

REPORT OF STOCK OPTION COMMITTEE ON REPRICING OF OPTIONS

       In September 1996, the Stock Option Committee considered the options held
by the Company's  executive officers and employees and the fact that the decline
in the price of the Common  Stock of the Company had  resulted in a  substantial
number of stock options granted pursuant to the Company's 1993 Stock Option Plan
having exercise prices above the recent historical trading prices for the Common
Stock. The Stock Option Committee believed (1) that the Company's success in the
future  will  depend  in large  part on its  ability  to  retain a number of its
executive  officers and employees,  (2) that  competition  for such personnel is
intense,  (3) that the loss of key  employees  could  have  significant  adverse
impact on the Company's business, and (4) that it is important to provide equity
incentives  to employees  and  executive  officers of the Company to improve the
Company's  performance  and the value of the Company for its  shareholders.  The
Stock  Option  Committee  believed  that,  due to the  discrepancy  between  the
exercise price of the options and recent trading prices of the Common Stock, the
current options held by optionees  provided little equity  incentive.  The Stock
Option Committee considered granting new options to these executive officers and
employees,  but recognized that the size of the option grants required to offset
the decline at market price would result in dilution to  shareholders  and would
reduce  the  number of shares  available  for future  grants.  The Stock  Option
Committee  recognized that an exchange of existing  options with exercise prices
higher than fair market  value for  options at fair market  value would  provide
additional  incentive  to  employees  because  of the  increased  potential  for
appreciation and that it could require restarted  vesting in exchanged  options,
so that optionees  participating in the exchange would have incentives to remain
with the Company. On balance, considering all of these factors, the Stock Option
Committee  determined  it to be in the best  interests  of the  Company  and its
shareholders  to restore the incentive  for employees and executive  officers to
remain as employees of the Company and to exert their maximum  efforts on behalf
of the Company by granting replacement stock options under its 1993 Stock Option
Plan for certain of those  options with  exercise  prices  above recent  trading
prices, at the optionee's option, and with restarted vesting.

       Accordingly,  in September 1996, the Stock Option  Committee  approved an
offer to 54 employees of the Company,  including executive officers, to exchange
outstanding  options with exercise  prices above the then current  trading price
for the same  number of options  with an  exercise  price  equal to the  current
trading price,  with vesting  commencing on the date of the grant. All exchanged
options  will  terminate  no  later  than 10 years  from the date of the  grant.
Accordingly,  optionees  who  participated  in the  exchange  received  a  lower
exercise price in exchange for their  forfeiture of any accrued vesting on their
exchanged options.  Options for 227,500 shares with exercise prices ranging from
$7.00 to $14.50 have been exchanged for options for an equal number of shares at
an  exercise  price of  $5.375,  the  closing  price of the  Company's  stock on
September 19, 1996. See "Ten-Year  Option  Repricings"  for further  information
concerning the repricing.

                             Stock Option Committee

                               J. Wayne Weaver
                               William E. Bindley
                               Gerald W. Schoor

                                      -10-

<PAGE>



PERFORMANCE GRAPH

       The  performance  graph set forth below  compares  the  cumulative  total
shareholder  return on the  Company's  Common Stock with the Nasdaq Market Index
and the Nasdaq  Index for Retail Trade Stocks for the period from March 15, 1993
through January 31, 1997. The Company's  Common Stock  commenced  trading on The
Nasdaq Stock Market on March 16, 1993.
<TABLE>
<CAPTION>

                                       COMPARISON OF CUMULATIVE TOTAL RETURN AMONG THE COMPANY,
                                     NASDAQ MARKET INDEX AND NASDAQ INDEX FOR RETAIL TRADE STOCKS
- ------------------------------------------------------------------------------------------------------------------------------------
                                       MARCH 15, 1993    DECEMBER 31, 1993  DECEMBER 30, 1994  FEBRUARY 2, 1996   JANUARY 31, 1997
<S>                                          <C>                <C>                <C>                <C>                <C>   
- ------------------------------------------------------------------------------------------------------------------------------------
The Nasdaq Stock Market (U.S.)               100                112                109                156                204
- ------------------------------------------------------------------------------------------------------------------------------------
Nasdaq Retail Trade Stocks                   100                109                 99                108                133
- ------------------------------------------------------------------------------------------------------------------------------------
Shoe Carnival, Inc.                          100                138                 55                 39                 58
- ------------------------------------------------------------------------------------------------------------------------------------
</TABLE>



[PERFORMANCE GRAPH APPEARS HERE]

























       Notwithstanding  anything  to  the  contrary  set  forth  in  any  of the
Company's previous filings under the Securities Act of 1933, as amended,  or the
Securities Exchange Act of 1934, as amended, that may incorporate future filings
(including this proxy statement,  in whole or in part), the Compensation  Report
of the Compensation and Stock Option Committees,  the Performance Graph, and the
Report of the Stock  Option  Committee  on  Repricing  of  Options  shall not be
incorporated by reference in any such filings.


                                      -11-

<PAGE>



COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

       During  fiscal  1996,  the  Compensation  Committee  consisted of Messrs.
Bindley and Schoor.  Neither of the Compensation  Committee members are involved
in  a   relationship   requiring   disclosure  as  an   interlocking   executive
officer/director  or under Item 404 of Regulation  S-K or as a former officer or
employee of the Company.

CERTAIN TRANSACTIONS

       Weaver  International   Footwear,   Inc.  ("Weaver   International"),   a
corporation  owned and operated by Bradley W. Weaver,  the son of Mr. Weaver and
the owner of 4.8% of the  outstanding  shares  of the  Company's  Common  Stock,
serves  as  one  of  the  Company's  import  agents.  Weaver  International  has
represented the Company on a commission basis in dealings with shoe factories in
mainland  China (and  previously  Brazil),  where most of the Company's  private
label shoes are manufactured.  As an agent for the Company, Weaver International
visits shoe manufacturers,  collects shoe samples,  submits these samples to the
Company  and  advises  the  Company of market  conditions  and  availability  of
merchandise.   Weaver  International  also  helps  select  leather,  assists  in
detailing  and quality  control and  coordinates  the  production  and  delivery
schedule of a portion of the Company's  private label  merchandise.  The Company
pays  Weaver  International  10% of the  gross  purchase  price of shoes  bought
through  that  company.   In  1996,   the  Company  paid  Weaver   International
approximately  $915,000 in commissions.  Management of the Company believes that
the  arrangement  with  Weaver  International  is on  terms  that  are not  less
favorable to the Company than could be obtained from unrelated parties.

       Mr. Weaver is the Chairman of the Board,  Chief  Executive  Officer and a
principal  shareholder  of LC  Footwear,  Inc.  The  Company  purchases  women's
footwear from LC Footwear, Inc. in the ordinary course of business. During 1996,
the Company  purchased  approximately  $258,000 of merchandise from LC Footwear,
Inc.  Management of the Company  believes that purchases from LC Footwear,  Inc.
are on terms that are not less  favorable  to the Company than could be obtained
from unrelated third parties for comparable merchandise.

       On November 1, 1992, the Company made loans bearing  interest at the rate
of 6% per annum to certain  officers,  Directors and key employees in connection
with their exercise of stock options.  See "Stock  Options."  During fiscal year
1996 the largest amount  outstanding in connection with such loan to Mr. Russell
was $168,504,  which was also the amount  outstanding  at fiscal year end. As of
April 15,  1997,  the amount  outstanding  pursuant  to Mr.  Russell's  loan was
$169,691. With respect to the loan to Mr. Lemond, the largest amount outstanding
during  fiscal  1996 was  $67,087.  At fiscal year end and April 15,  1997,  the
amounts  outstanding  pursuant to Mr.  Lemond's  loan were  $63,606 and $64,081,
respectively.  All of the foregoing  amounts include accrued but unpaid interest
at such time.


                             APPOINTMENT OF AUDITORS

       The  appointment of Deloitte & Touche LLP as auditors for the Company for
fiscal year 1997 is  recommended by the Board of Directors and will be submitted
to the meeting in order to permit the  shareholders to express their approval or
disapproval. In the event of a negative vote, a selection of other auditors will
be made by the Board. A  representative  of Deloitte & Touche LLP is expected to
be present at the meeting,  will be given an  opportunity to make a statement if
he desires and will respond to appropriate questions.  Notwithstanding  approval
by the  shareholders,  the Board of Directors  reserves the right to replace the
auditors at any time upon the recommendation of the Audit Committee of the Board
of Directors.

       THE BOARD OF DIRECTORS  RECOMMENDS A VOTE FOR THE APPOINTMENT OF DELOITTE
& TOUCHE LLP AS AUDITORS FOR 1997.

                                      -12-

<PAGE>



                APPROVAL OF THE COMPANY'S 1993 STOCK OPTION PLAN
                            AS PROPOSED TO BE AMENDED

       On  April  11,  1997,  the  Board of  Directors  of the  Company  adopted
amendments to the Company's  1993 Stock Option Plan,  and directed that the 1993
Stock Option Plan as amended be submitted to the shareholders of the Company for
consideration and approval at the 1997 annual meeting.  The proposed  amendments
to the 1993 Stock Option Plan would:  (i) restate  Section 3 to provide that the
members of the Stock Option  Committee meet certain  criteria in order to comply
with Rule 16b-3  under the  Securities  Exchange  Act of 1934,  as amended  (the
"Exchange  Act"),  and with section 162(m) of the Internal Revenue Code of 1986,
as amended (the  "Code");  (ii) amend Section 5 to increase the number of shares
of the Company's Common Stock subject to issuance under the plan from 900,000 to
1,500,000;  and (iii) amend Section 5 to establish the number of shares that any
one  participant  may receive as 300,000  during any calendar  year of the plan,
rather than 300,000 shares during the entire term of the plan.

       The  following is a summary of the  principal  features of the 1993 Stock
Option  Plan.  The summary is  qualified  in its  entirety by  reference  to the
complete text of the 1993 Stock Option Plan,  as proposed to be amended,  as set
forth as Appendix A to this Proxy Statement.  Shareholders are urged to read the
actual text of the 1993 Stock Option Plan as set forth in Appendix A.

PURPOSE

       The purpose of the 1993 Stock  Option Plan is and has been to promote the
long-term  interests of the Company and its shareholders by providing a means of
attracting and retaining officers and key employees of the Company.  The Company
believes that employees who own shares of the Company's Common Stock will have a
closer  identification  with the Company and greater  motivation to work for the
Company's  success by reason of their ability as  shareholders to participate in
the Company's growth and earnings.

ADMINISTRATION OF THE 1993 STOCK OPTION PLAN

       The 1993 Stock Option Plan is administered by the Stock Option  Committee
which,  pursuant to the present  version of the 1993 Stock  Option  Plan,  is to
consist of at least three Board members who are  "disinterested  persons"  under
Rule  16b-3  under the  Exchange  Act.  However,  as a result of changes to Rule
16b-3,  the proposed  amendment  provides that the Stock Option  Committee would
consist of at least two Board  members who qualify as  "non-employee  directors"
under Rule 16b-3 under the Exchange Act and as "outside directors" under section
162(m) of the Code.  Subject to the terms of the 1993  Stock  Option  Plan,  the
Stock Option  Committee has the sole discretion to determine and designate those
officers and key employees who are to be granted awards; to designate the number
of shares to be covered by each award; to establish vesting  schedules;  subject
to  certain  restrictions,  to specify  all other  terms of the  awards;  and to
construe and interpret the 1993 Stock Option Plan.

ELIGIBLE PERSONS

       Recipients of incentive  awards under the 1993 Stock Option Plan must be,
or have been at the time of grant,  officers or key employees (as  determined by
the Stock  Option  Committee).  The  Company  presently  has  approximately  128
officers and  employees who fall within the category of key employees and may be
considered for incentive  awards under the 1993 Stock Option Plan. No awards may
be  granted  under the 1993  Stock  Option  Plan to  directors  who are not also
employees of the Company.


                                      -13-

<PAGE>



SHARES SUBJECT TO THE 1993 STOCK OPTION PLAN

       The number of shares  currently  subject to the 1993 Stock Option Plan is
900,000. Under the proposed amendment,  1,500,000 shares would be subject to the
1993 Stock  Option Plan.  The number of shares  subject to the 1993 Stock Option
Plan is subject to antidilution adjustments.

       The number of shares covered by an award under the 1993 Stock Option Plan
reduces the number of shares  available  for future  awards under the 1993 Stock
Option Plan. However, if any stock option expires, terminates, or is surrendered
or canceled  without having been exercised in full, or if any restricted  shares
are  forfeited  to the  Company  (along  with  any cash  dividends  paid on such
shares),  then the number of shares then subject to such awards is added back to
the number of remaining available shares under the 1993 Stock Option Plan.

       Currently,  no individual  participant  in the 1993 Stock Option Plan may
receive  awards that  aggregate  more than  300,000  shares.  Under the proposed
amendment,  awards of up to 300,000  shares  may be  granted  to any  individual
during any calendar year of the 1993 Stock Option Plan.

       As  of  February  1,  1997,  options  to  purchase  643,925  shares  were
outstanding under the 1993 Stock Option Plan.

       The closing sale price of the  Company's  Common Stock on April 14, 1997,
as quoted on The Nasdaq Stock  Market and  reported in The Wall Street  Journal,
was $6.00 per share.

GRANT OF STOCK OPTIONS

       With respect to the stock  options  under the 1993 Stock Option Plan that
are intended to qualify as "incentive  stock  options"  under section 422 of the
Code,  the option  price  must be at least 100% (or,  in the case of a holder of
more than 10% of the Company's voting stock, 110%) of the fair market value of a
share of  Common  Stock  on the  date of the  grant  of the  stock  option.  The
aggregate  fair  market  value  (determined  on the date of grant) of the shares
subject to incentive stock options that become exercisable for the first time by
a grantee in any calendar year may not exceed $100,000.

       The Stock Option Committee establishes the exercise price of options that
do not qualify as incentive stock options  ("nonqualified stock options") at the
time the options are granted.

       The 1993 Stock Option Plan provides that the Stock Option  Committee may,
as a condition  of granting any stock  option,  require the grantee to surrender
for  cancellation  one or more stock options  previously  granted under the 1993
Stock  Option  Plan.  This  authority  enables  the Stock  Option  Committee  to
substitute  options  at a lower  price in periods  when the market  price of the
Common Stock  declines.  See "Report of Stock  Option  Committee on Repricing of
Options" and "Ten-Year Option Repricings."

       During the time that the 1993 Stock  Option Plan has been in effect,  the
Named Executive Officers have received options for an aggregate number of shares
of stock as follows: Mr. Lemond--145,000;  Mr. Weaver--0;  Mr. Russell--125,000;
Mr. Baker--46,500; Mr. Sparling--30,500;  and Mr. Linville--15,000.  All current
executive  officers as a group have been  granted  options  under the 1993 Stock
Option Plan to purchase 377,550 shares.  Additionally,  options totaling 629,575
shares have been received by all employees of the Company as a group, other than
executive  officers,  pursuant  to the 1993 Stock  Option  Plan.  The  preceding
numbers represent all option grants pursuant to the 1993 Stock Option Plan up to
February 1, 1997, including those options which have been canceled.


                                      -14-

<PAGE>



EXERCISE OF STOCK OPTIONS

       No incentive stock option granted under the 1993 Stock Option Plan may be
exercised  more than ten years (or,  in the case of a holder of more than 10% of
the  Company's  voting  stock,  five years) or such shorter  period as the Stock
Option Committee may determine from the date it is granted.  Nonqualified  stock
options  may be  exercised  during  such  period as the Stock  Option  Committee
determines at the time of grant.

         If a grantee's  employment with the Company is terminated for cause, or
voluntarily  by the  employee  for any reason  other than death,  disability  or
retirement,  such  grantee's  options  expire at the date of  termination.  If a
grantee's  employment is terminated because of death,  disability or retirement,
vested  options may be exercised  during their  remaining  term.  If a grantee's
employment  is  terminated  for any other  reason,  the grantee has three months
after  termination to exercise the options.  The Stock Option  Committee may, in
its sole  discretion,  change or extend  the  period of  exercisability  for any
option.

       Stock options granted under the 1993 Stock Option Plan become exercisable
in one or more  installments in the manner and at the time or times specified by
the Stock Option  Committee at the time of grant. The Stock Option Committee may
accelerate  the period of exercise  or vesting of any  incentive  award,  either
absolutely or  contingently,  for such reasons as the Stock Option Committee may
deem appropriate.

RESTRICTED STOCK

       The Stock Option Committee may grant awards of restricted stock, in which
case the  grantee  would be  granted  shares of Common  Stock,  subject  to such
forfeiture  provisions and transfer  restrictions as the Stock Option  Committee
determines.  Pending  the  lapse  of such  forfeiture  provisions  and  transfer
restrictions,  certificates  representing  restricted stock would be held by the
Company,  but  the  grantee  generally  would  have  all  of  the  rights  of  a
shareholder, including the right to vote the shares and the right to receive all
dividends thereon.

       While  restricted  stock would be subject to  forfeiture  provisions  and
transfer  restrictions  for a period or periods of time,  the 1993 Stock  Option
Plan does not set forth any minimum or maximum  duration for such provisions and
restrictions.  It is  expected  that the terms of an award of  restricted  stock
ordinarily  will  provide  that the  restricted  stock will be  forfeited to the
Company if the grantee  ceases to be employed by the Company  prior to the lapse
of the forfeiture  provisions and transfer  restrictions,  subject to exceptions
for death,  disability or retirement  while employed by the Company.  It is also
expected that a specified percentage of the restricted stock will become free of
the forfeiture  provisions and transfer  restrictions on each anniversary of the
date of grant of the restricted stock award.

PAYMENT FOR SHARES; LOANS BY THE COMPANY

       The Stock Option  Committee may permit  payment of the exercise  price of
stock  options to be made in cash,  by the  surrender  of shares of Common Stock
valued at the then fair  market  value,  or by any other  means  which the Stock
Option Committee determines to be appropriate.

       The 1993 Stock Option Plan empowers the Company to make loans to grantees
in connection  with the exercise of stock options or the ownership of restricted
stock,  up to the following  amounts:  (1) with respect to the exercise of stock
options, the sum of the exercise price and the amount of income taxes reasonably
estimated to be payable by the grantee in connection with such exercise;  or (2)
with  respect  to  restricted  stock,  the  amount  of income  taxes  reasonably
estimated to be payable by the grantee in  connection  with the ownership of the
restricted stock.  Loans made under the terms of the 1993 Stock Option Plan bear
interest at such rates as may be established by the Stock Option Committee. With
the  consent  of the Stock  Option  Committee,  loans may be repaid in shares of
Common  Stock at their then fair market  value.  Loans may, but are not required
to, be secured by shares of Common Stock.

                                      -15-

<PAGE>




ADJUSTMENTS IN AWARDS

       In the event of any reorganization,  recapitalization, stock split, stock
dividend,  combination or exchange of stock, merger, consolidation or any change
in the corporate  structure of the Company affecting shares of Common Stock, the
Stock Option  Committee shall adjust the number and class of shares which may be
delivered  under the 1993 Stock Option Plan,  and the number and class of shares
subject to  outstanding  awards,  in such manner as the Stock  Option  Committee
shall determine.

CHANGE IN CONTROL

       In general,  if the  employment  of a recipient of  restricted  shares is
involuntarily  terminated  within 18 months  following a "change in control" (as
defined in the 1993 Stock Option Plan) of the Company, the forfeiture provisions
and transfer  restrictions  applicable to such shares lapse. In addition, in the
event  of a  tender  offer  or  exchange  offer  for  Common  Stock  or upon the
occurrence  of certain other  events,  all options  granted under the 1993 Stock
Option Plan shall become  exercisable in full, unless otherwise  provided by the
Stock Option Committee.

NONTRANSFERABILITY OF AWARDS

       Except as  otherwise  determined  by the Stock Option  Committee,  awards
granted  under the 1993 Stock  Option Plan may not be  assigned,  encumbered  or
transferred  other  than by  will  or by the  applicable  laws  of  descent  and
distribution.

AMENDMENT AND TERMINATION OF THE 1993 STOCK OPTION PLAN

       The Board of Directors may at any time  terminate or amend the 1993 Stock
Option  Plan;  however,  shareholder  approval  shall be  obtained to the extent
necessary  and  desirable  to comply  with Rule 16b-3  under the  Exchange  Act,
section 422 of the Code, or any other  applicable law or  regulation,  including
requirements  of any stock  exchange or quotation  system on which the Company's
Common Stock is listed or quoted.

FEDERAL INCOME TAX CONSEQUENCES

       The  following is a brief  summary of the  principal  federal  income tax
consequences of awards under the 1993 Stock Option Plan. The summary is based on
current federal income tax laws and  interpretations  thereof,  all of which are
subject to change at any time, possibly with retroactive effect. 
The summary is not intended to be exhaustive.

       Limitation on Amount of Deduction. The Company generally will be entitled
to a tax  deduction  for  awards  under the 1993 Stock  Option  Plan only to the
extent that the participants  recognize ordinary income from the award.  Section
162(m) of the Code  contains  special  rules  regarding  the federal  income tax
deductibility of compensation  paid to the Company's Chief Executive Officer and
to each of the other four most  highly  compensated  executive  officers  of the
Company.  The  general  rule is that  annual  compensation  paid to any of these
specified  executives  will be  deductible  only to the extent  that it does not
exceed  $1,000,000  or it qualifies as  "performance-based  compensation"  under
section 162(m).  The Plan has been designed to permit the Stock Option Committee
to grant awards which qualify for deductibility under section 162(m).

       Nonqualified  Stock  Options.  An employee who is granted a  nonqualified
option does not recognize  taxable income upon the grant of the option,  and the
Company is not entitled to a tax deduction. The employee will recognize ordinary
income upon the  exercise of the option in an amount  equal to the excess of the
fair  market  value of the option  shares on the  exercise  date over the option
price.  Such income will be treated as compensation  to the employee  subject to
applicable withholding requirements.  The Company is generally entitled to a tax
deduction in an amount equal to the amount taxable to the

                                      -16-

<PAGE>



employee as ordinary  income in the year the income is taxable to the  employee.
Any  appreciation  in value  after the time of  exercise  will be taxable to the
employee as capital gain and will not result in a deduction by the Company.

       Incentive  Stock  Options.  An employee who  receives an incentive  stock
option  does not  recognize  taxable  income  upon the grant or  exercise of the
option,  and the Company is not  entitled  to a tax  deduction.  The  difference
between the option price and the fair market  value of the option  shares on the
date of exercise, however, will be treated as a tax preference item for purposes
of determining the alternative minimum tax liability, if any, of the employee in
the year of  exercise.  The Company  will not be  entitled  to a deduction  with
respect to any item of tax preference.

       An employee will  recognize  gain or loss upon the  disposition of shares
acquired from the exercise of incentive stock options. The nature of the gain or
loss depends on how long the option  shares were held.  If the option shares are
not disposed of pursuant to a "disqualifying  disposition" (i.e., no disposition
occurs  within two years from the date the option was  granted nor one year from
the date of exercise),  the employee will  recognize  long-term  capital gain or
capital loss depending on the selling price of the shares.  If option shares are
sold or disposed of as part of a  disqualifying  disposition,  the employee must
recognize ordinary income in an amount equal to the lesser of the amount of gain
recognized on the sale, or the  difference  between the fair market value of the
option shares on the date of exercise and the option price.  Any additional gain
will be taxable to the  employee  as a long-term  or  short-term  capital  gain,
depending  on how long the option  shares were held.  The  Company is  generally
entitled to a deduction  in computing  its federal  income taxes for the year of
disposition in an amount equal to any amount taxable to the employee as ordinary
income.

       Restricted  Stock. An employee who receives an award of restricted  stock
generally will not recognize  taxable income at the time of the award,  nor will
the Company be entitled to a tax  deduction  at that time,  unless the  employee
makes an election  under  section 83(b) of the Code to recognize the income upon
the receipt of the restricted  stock.  If the election is not made, the employee
will  recognize  ordinary  income at such time as the  transfer  and  forfeiture
restrictions applicable to such stock lapse, in an amount equal to the aggregate
fair market value of the shares, as of the date such restrictions lapsed. If the
Company  complies  with  applicable  withholding  requirements,  it is generally
entitled to a deduction in computing its federal income taxes in an amount equal
to the  ordinary  income  taxable  to the  employee.  Such  deduction  would  be
available  in the year in which the  income is  taxable  to the  employee.  Upon
disposition  of the  shares,  any amount  received  in excess of the fair market
value of the  shares on the date such  restrictions  lapsed  would be treated as
long-term or short-term  capital gain,  depending  upon the  employee's  holding
period following such lapse. Dividends or other distributions of property (other
than a  distribution  of Common Stock of the Company) with respect to restricted
stock prior to the lapse of the transfer  and  forfeiture  restrictions  related
thereto would  constitute  ordinary income to the employee and the Company would
be entitled to a deduction at the same time and in the same amount.

       Pursuant to the  provisions of section 83(b) of the Code, an employee who
receives restricted stock may elect to be taxed at the time of the award. If the
employee  so  elects,   the  full  value  of  the  shares   (without  regard  to
restrictions)  at the time of the grant,  less any amount paid by the  employee,
will be taxed to the  participant  as ordinary  income and will be deductible by
the  Company.  Dividends  paid with  respect to the shares  during the period of
restriction  will be taxable as dividends to the  participant and not deductible
by the  Company.  If, after making an election  pursuant to section  83(b),  any
shares are  subsequently  forfeited,  the employee will be entitled to a capital
loss deduction.

       THE BOARD OF  DIRECTORS  RECOMMENDS A VOTE FOR APPROVAL OF THE 1993 STOCK
OPTION PLAN, AS PROPOSED TO BE AMENDED.



                                      -17-

<PAGE>



                    APPROVAL OF THE COMPANY'S EMPLOYEE STOCK
                     PURCHASE PLAN AS PROPOSED TO BE AMENDED

       On February 9, 1995,  the Board of Directors  of the Company,  subject to
shareholder  approval,  adopted the Shoe Carnival,  Inc. Employee Stock Purchase
Plan (the  "Purchase  Plan").  The  shareholders  of the  Company  approved  the
Purchase Plan at the 1995 annual meeting, and the Purchase Plan became effective
October 1, 1995. On April 11, 1997, the Board of Directors  adopted an amendment
to the Purchase Plan and directed that the Purchase Plan as amended be submitted
to the  shareholders of the Company for  consideration  and approval at the 1997
annual meeting.  The proposed amendment to the Purchase Plan would amend Section
5 to allow  officers of the Company to  participate  in the Purchase  Plan.  The
entire text of the Purchase Plan, as proposed to be amended,  is attached hereto
as Appendix B.

       The principal  features of the Purchase Plan are  summarized  below.  The
summary is qualified by reference to the complete text of the Purchase  Plan, as
proposed  to be  amended,  as set forth as  Appendix B to this Proxy  Statement.
Shareholders are urged to read the actual text of the Purchase Plan as set forth
in Appendix B.

GENERAL

       The purpose of the Purchase  Plan is to further the  long-term  stability
and  financial  success of the Company by  providing a method for  employees  to
increase  their  ownership in the Company's  Common Stock.  The Purchase Plan is
intended to qualify  under  section 423 of the Code.  The Purchase Plan reserves
300,000  shares of Common Stock for  issuance and sale under the Purchase  Plan.
Unless  sooner  terminated  by the Board of  Directors,  the Purchase  Plan will
terminate  when  participants  become  entitled  to  purchase a number of shares
greater than the remaining number of reserved shares.

ELIGIBILITY

       The present  version of the Purchase  Plan provides that all employees of
the Company  are  eligible  to  participate  in the  Purchase  Plan,  other than
employees (a) who have not been employed for more than one year at the beginning
of that calendar year, and (b) any executive officer,  Director or more than 10%
shareholder  of the Company.  Due to changes to Rule 16b-3 of the Exchange  Act,
the proposed  amendment to the Purchase Plan would provide that all employees of
the Company  (including  officers) are eligible to  participate  in the Purchase
Plan,  except for those  employees  who have not been employed for more than one
year  at the  beginning  of  that  calendar  year.  The  Company  presently  has
approximately 1,700 employees.

ADMINISTRATION

       The Purchase Plan is administered by the Stock Option  Committee,  unless
the Board of Directors  appoints another  committee.  The Stock Option Committee
has the authority to take all actions  necessary to implement the Purchase Plan,
to interpret  the Purchase Plan and to make all  determinations  relating to the
Purchase Plan.

OPERATION OF PURCHASE PLAN

       An employee may elect to become a participant on any entry date occurring
on or after the date he first becomes  eligible to  participate  in the Purchase
Plan. To begin participation as of an entry date, an eligible employee must file
an  enrollment  form with the  Company at least 14 days  before such entry date.
Entry dates are April 1 and October 1 of each year.

       A participant in the Purchase Plan may authorize payroll  deductions of a
maximum  of 15% and a minimum  of 1% of  compensation,  up to a  maximum  annual
deduction of $5,000. The amounts so

                                      -18-

<PAGE>



deducted  and  contributed  are applied to the  purchase of full and  fractional
shares of Common Stock on the first business day of each calendar quarter at 85%
of the  fair  market  value  of such  shares  on the  last  business  day of the
immediately preceding calendar quarter. Shares will be purchased by the Purchase
Plan's  servicing  agent (the  "Agent") for  participating  employees.  The fair
market value of shares  purchased  under the Purchase Plan for a participant  in
any calendar year cannot exceed $25,000.  In addition,  once a participant  owns
(or is  considered  as owning  within  the  meaning of Code  section  424(d) and
treating any outstanding  options as exercised)  stock  possessing 5% or more of
the voting power of the Company,  he will not be able to purchase any more stock
under the Purchase Plan.

       Shares  purchased  under the  Purchase  Plan will be held by the Agent in
separate  accounts for each  participant.  Dividends paid on shares held in such
accounts will be used to purchase additional shares.

       It is  contemplated  the shares  required for the  Purchase  Plan will be
purchased from the Company,  but, if the Stock Option  Committee  deems it to be
appropriate,  the Agent may be directed to make  purchases of shares on the open
market or in private  transactions,  in which case the Company  will make up the
difference between the open market or private transaction purchase price and the
price at which the shares will be purchased for participants.

       Participants may increase or decrease their payroll deductions, effective
as of the first day of the next  calendar  quarter,  by filing a new  enrollment
form. A participant may elect to terminate his payroll  deductions and receive a
refund of amounts not yet used to purchase  shares,  if he submits that election
during the first 2 1/2  months of a calendar  quarter.  A  participant  may also
withdraw all invested  assets in his account at any time,  upon 14 days' notice.
If a participant  withdraws  assets,  any contributions not yet used to purchase
shares  will be  refunded,  and he may elect (a) to have his shares sold and the
proceeds,  less selling  expenses,  remitted to him or (b) to have a certificate
for the full shares  credited to his account  forwarded  to him,  along with the
proceeds,  less selling expenses,  from the sale of any fractional shares in his
account.  A participant  who elects to terminate or withdraws his account assets
may not  participate  in the  Purchase  Plan again  until the second  entry date
following such termination or withdrawal.

       In  the  event  of  retirement  or   termination   of   employment,   any
contributions  which have not yet been used to purchase shares will be refunded,
and the  participant  may elect (a) to receive a certificate for the full shares
in his account and the  proceeds,  less selling  expenses,  from the sale of any
fractional  shares  in his  account  or (b) to  have  his  shares  sold  and the
proceeds,   less  selling  expenses,   remitted  to  him.  In  the  event  of  a
participant's  death, any contributions which have not yet been used to purchase
shares will be delivered to his  beneficiary  which is designated in writing and
filed with the Company or, if no beneficiary has been designated or survives the
participant,  to his estate,  and the beneficiary or estate, as the case may be,
may elect (a) to  receive a  certificate  for the whole  shares in the  deceased
participant's account and the proceeds,  less selling expenses, from the sale of
any fractional  shares in the account or (b) to have the deceased  participant's
shares sold and receive the proceeds, less selling expenses.

ADJUSTMENTS IN AWARDS

       In the event of a stock  dividend,  stock split,  combination  of shares,
recapitalization,  merger or other change in the  Company's  Common  Stock,  the
Stock Option  Committee may adjust the number and kind of shares  subject to the
Purchase  Plan,  the number of shares which may be delivered  under the Purchase
Plan, the selling price and other relevant provisions, which determination shall
be binding on all persons.


                                      -19-

<PAGE>



FURTHER AMENDMENTS TO THE PURCHASE PLAN

       The Board of Directors may at any time,  or from time to time,  amend the
Purchase Plan in any respect;  provided,  however,  that the shareholders of the
Company must approve any amendment  that would  increase the number of shares of
Common  Stock  that may be  issued  under  the  Purchase  Plan,  or  change  the
designation of any company whose employees are eligible for participation in the
Purchase Plan.

FEDERAL INCOME TAX CONSEQUENCES

       The Purchase  Plan is intended to qualify as an employee  stock  purchase
plan  under  section  423 of the  Code.  Participants  will be taxed on  amounts
withheld  for the  purchase of Common  Stock as if such  amounts  were  actually
received.  Participants  will not  recognize  income upon the purchase of Common
Stock under the Purchase Plan, but will recognize income upon the disposition of
such  shares  and on any shares  held at death.  The amount and nature of income
recognized  upon  disposition  of the Common  Stock will depend upon the holding
period of the purchased shares.

       If Common  Stock is disposed of more than two years after the granting of
the option to  purchase  such shares and at least one year after such shares are
transferred to the participant,  or if the participant holds Common Stock at the
time of his or her death, the participant  will recognize  ordinary income in an
amount  equal to the lesser of: (a) the excess of the fair  market  value of the
Common Stock at the time of such disposition or death over the purchase price of
such  shares,  or (b) the excess of the fair market value of the Common Stock at
the time the option was granted  over the  purchase  price of such  shares.  Any
further gain will be taxed as a long-term capital gain.  Long-term capital gains
currently  are subject to lower tax rates than ordinary  income.  At the present
time, the maximum  federal income tax rate for net long-term  capital gains over
net short-term  capital losses is 28% while the maximum  ordinary income rate is
effectively 39.6%.

       If the Common  Stock is sold or  disposed  of within two years  after the
granting  of the option to  purchase  such  shares or within one year after such
shares are transferred to the participant (a "disqualifying disposition"),  then
the excess of the fair market  value of the Common  Stock on the  purchase  date
over the purchase  price will be treated as ordinary  income at the time of such
disposition.  The  balance of any gain will be treated as capital  gain.  If the
Common  Stock is disposed of pursuant to a  disqualifying  disposition  for less
than its fair market  value on the purchase  date,  the  participant  must still
recognize  ordinary  income in an amount  equal to the excess of the fair market
value of the Common Stock on the  purchase  date over the  purchase  price,  and
recognize a capital loss in an amount equal to the  difference  between the sale
price of the  Common  Stock over its fair  market  value on the  purchase  date.
Capital gain or loss will be long-term  or  short-term  depending on whether the
stock has been held for more than one year.

       The Company is  generally  not  entitled to a deduction  with  respect to
purchases of Common Stock under the Purchase Plan,  unless an employee  disposes
of the Common Stock in a disqualifying disposition. The Company is entitled to a
deduction in computing its federal income taxes for the year of a  disqualifying
disposition in an amount equal to any amount taxable to the employee as ordinary
income.

       This summary of federal  income tax  consequences  does not purport to be
complete.  Reference  should be made to  applicable  provisions  of the Code. In
addition,  there may also be state and local income tax consequences  applicable
to transactions contemplated by the Purchase Plan.

       THE BOARD OF  DIRECTORS  RECOMMENDS  A VOTE FOR  APPROVAL OF THE PURCHASE
PLAN, AS PROPOSED TO BE AMENDED.



                                      -20-

<PAGE>



                             PRINCIPAL SHAREHOLDERS

      The following table sets forth, as of March 21, 1997, certain  information
with  respect to  beneficial  ownership  of the  Company's  Common Stock by each
person  (or  group of  affiliated  persons)  who is known by  management  to own
beneficially  more than 5% of the Common Stock, by each Named Executive  Officer
who is not a Director,  and by all Directors and current executive officers as a
group.  Except as  otherwise  noted,  the  persons  named in the table have sole
voting and investment  power with respect to all shares of Common Stock shown as
beneficially owned by them.


                                        NUMBER OF SHARES             PERCENT OF
                NAME                    BENEFICIALLY OWNED              CLASS
               ------                   ------------------           ---------- 
   

J. Wayne Weaver (1).................       4,833,230    (2)              37.1%

Delores B. Weaver (1)...............       4,833,230    (3)              37.1%

David H. Russell (4)..... ..........         702,232    (5)               5.4%

Timothy T. Baker....................          30,380    (6)                  *

Roger Sparling......................          23,933    (7)                  *

Larry L. Linville...................           7,000    (8)                  *

McDonald & Co. Securities
800 Superior Avenue
Cleveland, OH  44114**................       766,329    (9)               5.9%

All current executive officers
 and Directors as a group
 (10 persons)........................      5,917,391   (10)              45.0%


- ----------

*    Less than 1%
**   Information  is based  solely on reports  filed by such  shareholder  under
     Section 13(d) or Section 13(g) of the Exchange Act.

(1)  J. Wayne Weaver and Delores B. Weaver are husband and wife.  Their  address
     is 8233 Baumgart Road, Evansville, Indiana 47711.
(2)  Includes 2,000,000 shares directly owned by Mr. Weaver's spouse, Delores B.
     Weaver, and 833,230 shares owned jointly with his spouse.
(3)  Includes  2,000,000 shares directly owned by Mrs. Weaver's spouse, J. Wayne
     Weaver, and 833,230 shares owned jointly with her spouse.
(4)  The address of this shareholder is 8233 Baumgart Road, Evansville,  Indiana
     47711.
(5)  Includes 18,735 shares directly owned by Mr. Russell's  spouse,  900 shares
     held by Mr. Russell as custodian for his minor children,  and 33,332 shares
     issuable upon the exercise of options.
(6)  Includes 19,000 shares issuable upon the exercise of options.
(7)  Includes 300 shares held jointly with two of Mr. Sparling's  children,  300
     shares held jointly with his niece and nephews and 13,333  shares  issuable
     upon the exercise of options.
(8)  Includes  1,000 shares owned jointly with Mr.  Linville's  spouse and 6,000
     shares issuable upon the exercise of options.
(9)  The shareholder is a registered broker dealer and has sole voting power and
     sole dispositive power with respect to 8,729 of such shares.
(10) Includes 123,381 shares issuable upon the exercise of options.



                                      -21-

<PAGE>



                  SHAREHOLDER PROPOSALS FOR 1998 ANNUAL MEETING

       The date by which  shareholder  proposals must be received by the Company
for inclusion in proxy  materials  relating to the 1998 Annual Meeting of Common
Shareholders is January 14, 1998.

                                      -22-

<PAGE>






                               SHOE CARNIVAL, INC.
                      1993 STOCK OPTION AND INCENTIVE PLAN
                       (AS PROPOSED TO BE AMENDED IN 1997)


     1. PLAN  PURPOSE.  The  purpose  of the Plan is to  promote  the  long-term
interests  of the  Company  and  its  shareholders  by  providing  a  means  for
attracting  and  retaining  officers  and key  employees  of the Company and its
Affiliates.

     2. DEFINITIONS. The following definitions are applicable to the Plan:

     "Affiliate" -- means any "parent  corporation" or "subsidiary  corporation"
of  the  Company  as  such  terms  are  defined  in  Section   424(e)  and  (f),
respectively, of the Code.

     "Award" -- means the grant by the Committee of an Incentive Stock Option, a
Non-Qualified Stock Option, or Restricted Stock, or any combination  thereof, as
provided in the Plan.

     "Board" -- means the Board of Directors of the Company.

     "Change in Control" -- means each of the events  specified in the following
clauses (i) through (iii): (i) any third person,  including a "group" as defined
in Section 13(d)(3) of the Exchange Act shall, after the date of the adoption of
the Plan by the  Board,  first  become  the  beneficial  owner of  shares of the
Company  with  respect to which 25% or more of the total number of votes for the
election of the Board of Directors of the Company may be cast,  (ii) as a result
of, or in connection  with,  any cash tender offer,  exchange  offer,  merger or
other business combination, sale of assets or contested election, or combination
of the  foregoing,  the persons who were directors of the Company shall cease to
constitute  a majority  of the Board of  Directors  of the  Company or (iii) the
stockholders  of the Company shall approve an agreement  providing  either for a
transaction in which the Company will cease to be an independent  publicly owned
entity or for a sale or other disposition of all or substantially all the assets
of the Company;  provided,  however,  that the  occurrence of any of such events
shall  not be  deemed a Change  in  Control  if,  prior  to such  occurrence,  a
resolution  specifically approving such occurrence shall have been adopted by at
least a majority of the Board of Directors of the Company.

     "Code" -- means the Internal Revenue Code of 1986, as amended.

     "Committee" -- means the Committee referred to in Section 3 hereof.

     "Company" -- means Shoe Carnival, Inc., an Indiana corporation.

     "Continuous   Service"  --  means  the  absence  of  any   interruption  or
termination  of service as an employee of the Company or an  Affiliate.  Service
shall not be considered interrupted in the case of sick leave, military leave or
any  other  leave  of  absence  approved  by the  Company  or in the case of any
transfer between the Company and an Affiliate or any successor to the Company.

     "Employee"  -- means any person,  including an officer or director,  who is
employed by the Company or any Affiliate.

     "Exchange Act" -- means the Securities Exchange Act of 1934, as amended.

     "Exercise  Price" -- means the price per Share at which the Shares  subject
to an Option may be purchased upon exercise of such Option.


                                   Appendix A

<PAGE>



     "Incentive  Stock Option" -- means an option to purchase  Shares granted by
the Committee  pursuant to Section 6 hereof which is subject to the  limitations
and  restrictions  of Section 8 hereof and is intended to qualify  under Section
422 of the Code.

     "Market  Value"  --  means  the  last  reported  sale  price on the date in
question (or, if there is no reported  sale on such date, on the last  preceding
date on which any reported sale occurred) of one Share on the principal exchange
on which the Shares are listed for trading,  or if the Shares are not listed for
trading on any  exchange,  on the NASDAQ  National  Market System or any similar
system  then in use,  or, if the Shares  are not  listed on the NASDAQ  National
Market System, the mean between the closing high bid and low asked quotations of
one Share on the date in question  as  reported by NASDAQ or any similar  system
then in use, of, if no such  quotations are available,  the fair market value on
such date of one Share as the Committee shall determine.

     "Non-Qualified  Stock Option" -- means an option to purchase shares granted
by the Committee  pursuant to Section 6 hereof,  which option is not intended to
qualify under Section 422 of the Code.

     "Option"  -- means an  Incentive  Stock  Option  or a  Non-Qualified  Stock
Option.

     "Participant"  -- means any  officer or key  employee of the Company or any
Affiliate who is selected by the Committee to receive an Award.

     "Plan" -- means this 1993 Stock Option and Incentive Plan of the Company.

     "Reorganization"  -- means the liquidation or dissolution of the Company or
any merger,  consolidation  or  combination of the Company (other than a merger,
consolidation  or combination in which the Company is the continuing  entity and
which  does  not  result  in the  outstanding  Shares  being  converted  into or
exchanged for different  securities,  cash or other property or any  combination
thereof).

     "Restricted  Period" -- means the period of time  selected by the Committee
for the purpose of determining  when  restrictions are in effect under Section 9
hereof with respect to Restricted Stock awarded under the Plan.

     "Restricted Stock" -- means Shares which have been contingently  awarded to
a  Participant  by the  Committee  subject to the  restrictions  referred  to in
Section 9 hereof, so long as such restrictions are in effect.

     "Securities Act" -- means the Securities Act of 1933, as amended.

     "Shares" -- means the Common Stock, no par value, of the Company.

     3. ADMINISTRATION.  The Plan shall be administered by the Committee,  which
shall  consist  of two or more  members  of the  Board,  each of whom shall be a
"non-employee director" as provided under Rule 16b-3 of the Exchange Act, and an
"outside  director" as provided  under Code Section  162(m).  The members of the
Committee  shall be  appointed  by the Board.  Except as limited by the  express
provisions of the Plan, the Committee shall have sole and complete authority and
discretion to (a) select Participants and grant Awards; (b) determine the number
of Shares to be subject to types of Awards  generally,  as well as to individual
Awards granted under the Plan; (c) determine the terms and conditions upon which
Awards  shall be granted  under the Plan;  (d)  prescribe  the form and terms of
instruments evidencing such grants; (e) establish procedures and regulations for
the  administration  of the  Plan;  (f)  interpret  the  Plan;  and (g) make all
determinations deemed necessary or advisable for the administration of the Plan.

     A majority of the Committee  shall  constitute a quorum,  and the acts of a
majority of the members present at any meeting at which a quorum is present,  or
acts approved in writing by all members of the

                                       A-2

<PAGE>



Committee without a meeting, shall be acts of the Committee.  All determinations
and decisions made by the Committee pursuant to the provisions of the Plan shall
be final, conclusive, and binding on all persons, and shall be given the maximum
deference permitted by law.

     4. PARTICIPANTS. The Committee may select from time to time Participants in
the Plan from those  officers and key employees of the Company or its Affiliates
who, in the opinion of the Committee,  have the capacity for  contributing  in a
substantial  measure  to  the  successful  performance  of  the  Company  or its
Affiliates; provided, however, that no Awards shall be granted under the Plan to
any individual who, at the time such Award is granted,  beneficially  owns stock
possessing  20% of the total  combined  voting  power of all  classes of capital
stock of the Company or any Affiliate.

     5.  SHARES  SUBJECT TO PLAN.  Subject to  adjustment  by the  operation  of
Section 10 hereof, the maximum number of Shares with respect to which Awards may
be made under the Plan is  1,500,000  Shares.  The number of Shares which may be
granted under the Plan to any  Participant  during any calendar year of the Plan
under all forms of Awards  shall not exceed  300,000  Shares.  The  Shares  with
respect to which Awards may be made under the Plan may either be authorized  and
unissued shares or unissued shares  heretofore or hereafter  reacquired and held
as  treasury  shares.  With  respect  to  any  Option  which  terminates  or  is
surrendered  for  cancellation  or with  respect to  Restricted  Stock  which is
forfeited,  new Awards may be granted  under the Plan with respect to the number
of Shares as to which such termination or forfeiture has occurred.

     6. GENERAL TERMS AND CONDITIONS OF OPTIONS.  The Committee  shall have full
and complete authority and discretion,  except as expressly limited by the Plan,
to grant  Options  and to provide  the terms and  conditions  (which need not be
identical  among  Participants)  thereof.  In  particular,  the Committee  shall
prescribe the following terms and conditions:  (i) the Exercise Price,  (ii) the
number of Shares subject to, and the expiration  date of, any Option,  (iii) the
manner,  time and rate (cumulative or otherwise) of exercise of such Option, and
(iv) the  restrictions,  if any,  to be placed  upon such  Option or upon Shares
which may be issued  upon  exercise  of such  Option.  The  Committee  may, as a
condition of granting any Option,  require that a Participant agree to surrender
for cancellation one or more Options previously granted to such Participant.

     7. EXERCISE OF OPTIONS.

        (a) Except as  provided in Section  13, an Option  granted  under the
     Plan shall be exercisable  during the lifetime of the  Participant to whom
     such Option was granted only by such  Participant,  and except as provided
     in  paragraphs  (c),  (d) and (e) of this Section 7, no such Option may be
     exercised unless at the time such Participant  exercises such Option, such
     Participant has maintained  Continuous Service since the date of the grant
     of such Option.

        (b) To exercise an Option under the Plan, the Participant  shall give
     written  notice to the Company  (which shall  specify the number of Shares
     with  respect to which such  Participant  elects to exercise  such Option)
     together  with full  payment of the Exercise  Price.  The date of exercise
     shall be the date on which such notice is received by the Company. Payment
     shall be made  either (i) in cash  (including  check,  bank draft or money
     order) or (ii) by delivering (A) Shares  already owned by the  Participant
     and having a Market Value on the date of exercise  equal to the applicable
     Exercise Price, or (B) a combination of cash and such Shares.

        (c) If the  Continuous  Service of a Participant  is  terminated  for
     cause,  or voluntarily by the Participant for any reason other than death,
     disability or retirement,  all rights under any Option of such Participant
     shall expire immediately upon such cessation of Continuous Service. If the
     Continuous  Service of a  Participant  is  terminated  by reason of death,
     disability or retirement,  such Participant may exercise such Option,  but
     only to the extent such  Participant  was entitled to exercise such Option
     at the date of such  cessation,  at any time during the remaining  term of
     such  Option,  or, in the case of  Incentive  Stock  Options,  during such
     shorter period as the Committee may determine

                                       A-3

<PAGE>



     and so provide in the applicable instrument or instruments  evidencing the
     grant of such Option. If a Participant shall cease to maintain  Continuous
     Service for any reason other than those set forth above in this  paragraph
     (c) of this Section 7, such  Participant  may exercise  such Option to the
     extent that such  Participant  was entitled to exercise such Option at the
     date of such  cessation  but only  within  the  period of three (3) months
     immediately  succeeding  such cessation of Continuous  Service,  and in no
     event after the expiration date of the subject Option; provided,  however,
     that such right of exercise  after  cessation of Continuous  Service shall
     not be available to a Participant if the Company otherwise  determines and
     so provides in the  applicable  instrument or  instruments  evidencing the
     grant of such Option.

        (d)  In  the  event  of  the  death  of a  Participant  while  in the
     Continuous Service of the Company or an Affiliate,  the person to whom any
     Option held by the  Participant at the time of his death is transferred by
     will or by the laws of descent and  distribution  may exercise such Option
     on the same terms and  conditions  that such  Participant  was entitled to
     exercise such Option.  Following the death of any  Participant  to whom an
     Option was granted under the Plan, the Committee,  as an alternative means
     of settlement of such Option,  may elect to pay to the person to whom such
     Option is  transferred  the amount by which the Market  Value per Share on
     the date of exercise of such Option  shall  exceed the  Exercise  Price of
     such Option, multiplied by the number of Shares with respect to which such
     Option is properly  exercised.  Any such  settlement of an Option shall be
     considered an exercise of such Option for all purposes of the Plan.

        (e)  Notwithstanding  the  provisions of the foregoing  paragraphs of
     this  Section 7, the  Committee  may,  in its sole  discretion,  establish
     different  terms and conditions  pertaining to the effect of the cessation
     of Continuous  Service,  to the extent permitted by applicable federal and
     state law.

     8. INCENTIVE STOCK OPTIONS.  Incentive Stock Options may be granted only to
Participants  who are  Employees.  Any  provisions  of the Plan to the  contrary
notwithstanding,  (i) no  Incentive  Stock Option shall be granted more than ten
years from the date the Plan is adopted by the Board of Directors of the Company
and no Incentive Stock Option shall be exercisable  more than ten years from the
date such  Incentive  Stock Option is granted,  (ii) the  Exercise  Price of any
Incentive  Stock Option shall not be less than the Market Value per Share on the
date such Incentive  Stock Option is granted,  (iii) any Incentive  Stock Option
shall not be transferable by the Participant to whom such Incentive Stock Option
is granted other than by will or the laws of descent and  distribution and shall
be exercisable during such Participant's lifetime only by such Participant,  and
(iv) no Incentive Stock Option shall be granted which would permit a Participant
to acquire,  through the  exercise of  Incentive  Stock  Options in any calendar
year,  Shares or shares of any  capital  stock of the  Company or any  Affiliate
thereof  having  an  aggregate  Market  Value  (determined  as of the  time  any
Incentive  Stock  Option  is  granted)  in  excess of  $100,000.  The  foregoing
limitation  shall be determined by assuming that the  Participant  will exercise
each  Incentive  Stock  Option  on the  date  that  such  Option  first  becomes
exercisable.  Notwithstanding the foregoing, in the case of any Participant who,
at the date of grant,  owns stock possessing more than 10% of the total combined
voting  power of all classes of capital  stock of the Company or any  Affiliate,
the Exercise Price of any Incentive  Stock Option shall not be less than 110% of
the Market  Value per Share on the date such  Incentive  Stock Option is granted
and such Incentive  Stock Option shall not be  exercisable  more than five years
from the date such Incentive Stock Option is granted.

     9. TERMS AND CONDITIONS OF RESTRICTED  STOCK. The Committee shall have full
and complete authority,  subject to the limitations of the Plan, to grant awards
of Restricted  Stock and, in addition to the terms and  conditions  contained in
paragraphs  (a) through (f) of this  Section 9, to provide  such other terms and
conditions  (which need not be identical among  Participants) in respect of such
Awards, and the vesting thereof, as the Committee shall determine and provide in
the agreement referred to in paragraph (d) of this Section 9.

     (a) At the  time of an award  of  Restricted  Stock,  the  Committee  shall
establish  for each  Participant  a  Restricted  Period  during  which or at the
expiration of which,  the Shares of Restricted  Stock shall vest.  The Committee
may also restrict or prohibit the sale,  assignment,  transfer,  pledge or other
encumbrance

                                       A-4

<PAGE>



of the Shares of  Restricted  Stock by the  Participant  during  the  Restricted
Period. Except for such restrictions, and subject to paragraphs (c), (d) and (e)
of this Section 9 and Section 10 hereof, the Participant as owner of such Shares
shall have all the rights of a  stockholder,  including  but not limited to, the
right to receive  all  dividends  paid on such Shares and the right to vote such
Shares. The Committee shall have the authority, in its discretion, to accelerate
the time at which any or all of the restrictions shall lapse with respect to any
Shares of Restricted Stock prior to the expiration of the Restricted Period with
respect thereto,  or to remove any or all of such restrictions,  whenever it may
determine that such action is appropriate by reason of changes in applicable tax
or other laws or other changes in circumstances occurring after the commencement
of such Restricted Period.

     (b) Except as provided  in Section 12 hereof,  if a  Participant  ceases to
maintain  Continuous  Service for any reason (other than death, total or partial
disability or normal or early  retirement)  unless the Committee shall otherwise
determine,   all  Shares  of  Restricted  Stock  theretofore   awarded  to  such
Participant and which at the time of such termination of Continuous  Service are
subject to the  restrictions  imposed by  paragraph  (a) of this Section 9 shall
upon such  termination  of  Continuous  Service be forfeited and returned to the
Company.  If a Participant  ceases to maintain  Continuous  Service by reason of
death or total or partial disability,  then the restrictions with respect to the
Ratable  Portion of the Shares of  Restricted  Stock shall lapse and such Shares
shall be free of  restrictions  and shall not be forfeited.  The Ratable Portion
shall be  determined  with respect to each separate  Award of  Restricted  Stock
issued  and  shall be equal to (i) the  number of  Shares  of  Restricted  Stock
awarded to the  Participant  multiplied by the portion of the Restricted  Period
that  expired  at the  date of the  Participant's  death  or  total  or  partial
disability reduced by (ii) the number of Shares of Restricted Stock awarded with
respect  to which  the  restrictions  had  lapsed as of the date of the death or
total or partial disability of the Participant.

     (c) Each  certificate  issued in  respect  of Shares  of  Restricted  Stock
awarded under the Plan shall be registered  in the name of the  Participant  and
deposited by the  Participant,  together  with a stock power  endorsed in blank,
with the Company and shall bear the following (or a similar) legend:

"The  transferability  of this  certificate and the shares of stock  represented
hereby are subject to the terms and conditions (including  forfeiture) contained
in the 1993 Stock  Option and  Incentive  Plan of Shoe  Carnival,  Inc.,  and an
Agreement  entered into between the  registered  owner and Shoe  Carnival,  Inc.
Copies of such Plan and  Agreement are on file in the office of the Secretary of
Shoe Carnival, Inc."

     (d) At the time of an award of Shares of Restricted  Stock, the Participant
shall  enter  into an  Agreement  with the  Company in a form  specified  by the
Committee,  agreeing to the terms and conditions of the award, and to such other
matters as the Committee shall in its sole discretion determine.

     (e) At the time of an award of Shares of  Restricted  Stock,  the Committee
may,  in its  discretion,  determine  that the  payment  to the  Participant  of
dividends  declared or paid on such Shares by the Company or a specified portion
thereof,  shall be deferred until the earlier to occur of (i) the lapsing of the
restrictions  imposed  under  paragraph  (a)  of  this  Section  9 or  (ii)  the
forfeiture  of such Shares under  paragraph  (b) of this Section 9, and shall be
held by the Company for the account of the  Participant  until such time. In the
event of such  deferral,  there  shall be  credited  at the end of each year (or
portion  thereof)  interest on the amount of the account at the beginning of the
year at a rate per annum as the  Committee,  in its  discretion,  may determine.
Payment  of  deferred  dividends,  together  with  interest  accrued  thereon as
aforesaid,  shall be made upon the earlier to occur of the events  specified  in
(i) and (ii) of the immediately preceding sentence.

     (f) At the expiration of the restrictions  imposed by paragraph (a) of this
Section 9, the Company shall redeliver to the Participant (or where the relevant
provision of  paragraph  (b) of this Section 9 applies in the case of a deceased
Participant,   to  his   legal   representative,   beneficiary   or  heir)   the
certificate(s)  and stock power  deposited  with it pursuant to paragraph (c) of
this Section 9 and the

                                       A-5

<PAGE>



Shares  represented  by such  certificate(s)  shall be free of the  restrictions
referred to in paragraph (a) of this Section 9.

     10. ADJUSTMENTS UPON CHANGES IN CAPITALIZATION.  In the event of any change
in the outstanding Shares subsequent to the effective date of the Plan by reason
of  any   reorganization,   recapitalization,   stock  split,   stock  dividend,
combination or exchange of shares,  merger,  consolidation  or any change in the
corporate  structure or Shares of the Company,  the maximum aggregate number and
class of shares as to which Awards may be granted  under the Plan and the number
and class of shares with respect to which Awards  theretofore  have been granted
under  the  Plan  shall  be  appropriately  adjusted  by  the  Committee,  whose
determination  shall be  conclusive.  Any  shares  of stock or other  securities
received, as a result of any of the foregoing,  by a Participant with respect to
Restricted   Stock   shall  be  subject  to  the  same   restrictions   and  the
certificate(s)  or other  instruments  representing or evidencing such shares or
securities  shall be  legended  and  deposited  with the  Company  in the manner
provided in Section 9 hereof.

     11. EFFECT OF  REORGANIZATION.  Awards will be affected by a Reorganization
         as follows:

         (a) If the  Reorganization  is a dissolution  or  liquidation  of the
     Company then (i) the  restrictions of Section 9(a) on Shares of Restricted
     Stock shall lapse and (ii) each outstanding  Option shall  terminate,  but
     each  Participant  to whom the  Option was  granted  shall have the right,
     immediately  prior to such  dissolution  or  liquidation  to exercise  his
     Option in full,  notwithstanding  the  provisions  of  Section  8, and the
     Company  shall notify each  Participant  of such right within a reasonable
     period of time prior to any such dissolution or liquidation.

         (b) If the Reorganization is a merger or consolidation,  other than a
     Change in  Control  subject  to  Section  12 of this  Agreement,  upon the
     effective date of such Reorganization (i) each Optionee shall be entitled,
     upon  exercise  of his  Option  in  accordance  with all of the  terms and
     conditions of the Plan, to receive in lieu of Shares, shares of such stock
     or other  securities  or  consideration  as the holders of Shares shall be
     entitled to receive pursuant to the terms of the Reorganization;  and (ii)
     each  holder of  Restricted  Stock shall  receive  shares of such stock or
     other  securities as the holders of Shares received which shall be subject
     to the  restrictions  set  forth in  Section  9(a)  unless  the  Committee
     accelerates the lapse of such restrictions and the certificate(s) or other
     instruments  representing or evidencing such shares or securities shall be
     legended and deposited with the Company in the manner  provided in Section
     9 hereof.

     The adjustments contained in this Section and the manner of application of
     such provisions shall be determined solely by the Committee.

     12.  EFFECT  OF  CHANGE  OF  CONTROL.  If  the  Continuous  Service  of any
Participant  of the Company or any Affiliate is  involuntarily  terminated,  for
whatever  reason,  at any time within eighteen months after a Change in Control,
unless the Committee shall have otherwise  provided in the agreement referred to
in  paragraph  (d) of Section 9 hereof,  any  Restricted  Period with respect to
Restricted Stock  theretofore  awarded to such Participant shall lapse upon such
termination and all Shares awarded as Restricted Stock shall become fully vested
in the  Participant  to whom such  Shares  were  awarded.  If a tender  offer or
exchange  offer  for  Shares  (other  than  such an  offer  by the  Company)  is
commenced,  or if the event  specified  in clause (iii) of the  definition  of a
Change in Control contained in Section 2 shall occur, unless the Committee shall
have otherwise provided in the instrument evidencing the grant of an Option, all
Options theretofore granted and not fully exercisable shall (except as otherwise
provided in Section 8) become  exercisable  in full upon the  happening  of such
event and shall remain so exercisable in accordance with their terms;  provided,
however,  that no Option  shall be  exercisable  by a director or officer of the
Company  within  six  months of the date of grant of such  Option  and no Option
which has  previously  been  exercised  or  otherwise  terminated  shall  become
exercisable.

     13.  ASSIGNMENTS  AND  TRANSFERS.  Except as  otherwise  determined  by the
Committee, no Award nor any right or interest of a Participant under the Plan in
any instrument evidencing any Award under

                                       A-6

<PAGE>



the Plan may be assigned,  encumbered or transferred except, in the event of the
death of a Participant, by will or the laws of descent and distribution.

     14.  EMPLOYEE  RIGHTS UNDER THE PLAN. No officer,  employee or other person
shall have a right to be selected as a Participant nor, having been so selected,
to be selected again as a Participant  and no officer,  employee or other person
shall have any claim or right to be granted an Award under the Plan or under any
other  incentive  or similar plan of the Company or any  Affiliate.  Neither the
Plan nor any action taken  thereunder  shall be construed as giving any employee
any right to be retained in the employ of the Company or any Affiliate.

     15. DELIVERY AND REGISTRATION OF STOCK. The Company's obligation to deliver
Shares  with  respect  to an Award  shall,  if the  Committee  so  requests,  be
conditioned upon the receipt of a representation as to the investment  intention
of the Participant to whom such Shares are to be delivered,  in such form as the
Company  shall  determine  to be  necessary  or  advisable  to  comply  with the
provisions  of the  Securities  Act or any  other  applicable  federal  or state
securities legislation.  It may be provided that any representation  requirement
shall  become  inoperative  upon a  registration  of the Shares or other  action
eliminating  the necessity of such  representation  under the  Securities Act or
other securities  legislation.  The Company shall not be required to deliver any
Shares  under the Plan prior to (i) the  admission  of such shares to listing on
any stock  exchange or system on which  Shares may then be listed,  and (ii) the
completion of such registration or other  qualification of such Shares under any
state or federal law, rule or regulation,  as the Company shall  determine to be
necessary or advisable.

     16.  WITHHOLDING  TAX. Upon the  termination of the Restricted  Period with
respect to any Shares of Restricted  Stock (or at any such earlier time, if any,
that an election is made by the Participant  under Section 83(b) of the Code, or
any successor  provision thereto, to include the value of such Shares in taxable
income), the Company shall, in lieu of requiring the Participant or other person
receiving  such  Shares to pay the  Company  the  amount of any taxes  which the
Company is required to withhold with respect to such Shares, retain a sufficient
number of Shares  held by it to cover the amount  required to be  withheld.  The
Company shall have the right to deduct from all  dividends  paid with respect to
Shares of Restricted Stock the amount of any taxes which the Company is required
to withhold with respect to such dividend payments.

      Where a Participant or other person is entitled to receive Shares pursuant
to the exercise of an Option pursuant to the Plan, the Company shall, in lieu of
requiring the  Participant or such other person to pay the Company the amount of
any taxes which the Company is required to withhold with respect to such Shares,
retain a number of such  Shares  sufficient  to cover the amount  required to be
withheld.

     17. LOANS.

         (a) The Company may make loans to a Participant  in  connection  with
     Restricted Stock or the exercise of Options subject to the following terms
     and conditions and such other terms and conditions not  inconsistent  with
     the Plan,  including  the rate of interest,  if any, as the Company  shall
     impose from time to time.

         (b) No loan made  under the Plan  shall  exceed  (i) with  respect to
     Options,  the sum of (A) the aggregate  option price payable upon exercise
     of the Option in relation  to which the loan is made,  plus (B) the amount
     of the reasonably  estimated  income taxes payable by the grantee and (ii)
     with  respect to  Restricted  Stock,  the amount of  reasonably  estimated
     income taxes payable by the grantee.  In no event may any such loan exceed
     the Market Value of the related Shares at the time of the loan.

         (c) No loan  shall  have  an  initial  term  exceeding  three  years;
     provided,  that loans under the Plan shall be renewable at the  discretion
     of the Committee; and provided,  further, that the indebtedness under each
     loan  shall  become  due and  payable on a date no later than (i) one year
     after termination of the Participant's employment due to death, retirement
     or disability, or

                                       A-7

<PAGE>



     (ii) the day of termination of the Participant's employment for any reason
     other than death, retirement or disability.

         (d) Loans  under the Plan may be  satisfied  by the  Participant,  as
     determined  by  the  Committee,  in  cash  or,  with  the  consent  of the
     Committee,  in whole or in part in Shares  at Market  Value on the date of
     such payment.

         (e) When a loan  shall  have been made,  Shares  having an  aggregate
     Market Value equal to the amount of the loan may, in the discretion of the
     Committee,  be required to be pledged by the Participant to the Company as
     security for payment of the unpaid  balance of the loan.  Portions of such
     Shares may, in the discretion of the  Committee,  be released from time to
     time as it deems not to be needed as security.

         (f) Every loan shall meet all applicable laws,  regulations and rules
     of the Federal  Reserve  Board and any other  governmental  agency  having
     jurisdiction.

     18.  TERMINATION,  AMENDMENT AND MODIFICATION OF PLAN. The Board may at any
time  terminate,  and may at any time and from  time to time and in any  respect
amend or modify,  the Plan;  provided however,  that to the extent necessary and
desirable to comply with Rule 16b-3 under the Exchange Act or Section 422 of the
Code (or any other applicable law or regulation,  including  requirements of any
stock  exchange or NASDAQ  system on which the Common Stock is listed or quoted)
shareholder  approval of any Plan  Amendment  shall be obtained in such a manner
and to such a degree as is required by the  applicable  law or  regulation;  and
provided  further,  that no  termination,  amendment or modification of the Plan
shall in any manner affect any Award  theretofore  granted  pursuant to the Plan
without  the  consent  of the  Participant  to whom the  Award  was  granted  or
transferee of the Award.

     19.  EFFECTIVE DATE AND TERM OF PLAN. The Plan shall become  effective upon
its adoption by the Board of Directors and shareholders of the Company and shall
continue  in effect  for a term of ten years  from the date of  adoption  unless
sooner terminated under Section 18 hereof.


                                       A-8

<PAGE>






                               SHOE CARNIVAL, INC.
                          EMPLOYEE STOCK PURCHASE PLAN
                       (AS PROPOSED TO BE AMENDED IN 1997)


     SECTION 1.  DESIGNATION  AND PURPOSE OF PLAN.  The name of this Plan is the
Shoe Carnival,  Inc. Employee Stock Purchase Plan. The purpose of the Plan is to
provide incentives, through the ownership of Company common stock, for employees
to enhance Company performance  through their services.  The Plan is intended to
comply,  and should be interpreted  where possible to comply,  with the terms of
Code section 423.

     SECTION 2. SHARES  RESERVED  FOR THE PLAN.  The Company  shall  reserve for
issuance and purchase by employees under the Plan an aggregate of 300,000 shares
of Common Stock, subject to adjustment as provided in Section 14. Shares subject
to the Plan shall be authorized  but unissued  shares.  Shares needed to satisfy
the Plan may be  acquired  from the  Company or by  purchases  at the  Company's
expense on the open market or in private transactions.

     SECTION 3.  DEFINITIONS.  As used in the Plan,  the following  terms,  when
capitalized, have the following meanings:

     (a) "Board" means the Board of Directors of the Company.

     (b) "Code" means the Internal  Revenue Code of 1986,  as amended from time
     to time, and its interpretive rules and regulations.

     (c) "Committee"  means the committee  established  pursuant to Section 4 to
     administer the Plan.

     (d)  "Common Stock" means the Company's common stock, no par value.

     (e)  "Company"  means Shoe  Carnival,  Inc.  and any  successor  by merger,
     consolidation or otherwise.

     (f)  "Compensation"  means,  with  respect to an Eligible  Employee  for a
     calendar  year,  the  Eligible  Employee's  wages,  salary,   commissions,
     bonuses,  and other remuneration for services,  including salary reduction
     contributions  pursuant to elections under a plan subject to Code sections
     125 or 401(k).

     (g) "Eligible  Employee"  means any employee of the Company that meets the
     eligibility requirements of Section 5.

     (h) "Enrollment Form" means the form filed with the Committee  authorizing
     payroll deductions pursuant to Section 6.

     (i)  "Entry Date" means each April 1 and October 1.

     (j) "Fair Market Value" means,  with respect to any  Investment  Date, the
     closing  price,  as reported by Nasdaq,  on the last  business  day of the
     immediately prior calendar quarter.

     (k)   "Investment   Account"  means  the  account   established  for  each
     Participant  to hold Common  Stock  purchased  under the Plan  pursuant to
     Section 7.

     (l)  "Investment  Date"  means the  first  business  day of each  calendar
     quarter  on  which   shares  of  Common  Stock  are  or  could  be  traded
     over-the-counter.

                                   Appendix B
                            
<PAGE>




     (m) "Participant"  means an Eligible Employee who elects to participate in
     the Plan by filing an  Enrollment  Form  pursuant to Section 6 and who has
     not ceased to  participate  in the Plan  pursuant to Section 10 or Section
     11.

     (n)  "Payroll  Deduction  Account"  means the  account  established  for a
     Participant to hold payroll deductions pursuant to Section 6.

     (o) "Plan" means this  instrument  and the employee  stock  purchase  plan
     established by this instrument.

     (p) "Purchase  Price" means the price for each whole and fractional  share
     of Common Stock, including those purchased by dividend reinvestment, which
     shall be 85% of the Fair Market Value of such whole or fractional share on
     the Investment Date.

     (q)  "Servicing  Agent"  means  Merrill  Lynch,  Pierce,  Fenner  &  Smith
     Incorporated or any successor servicing agent selected by the Company.

     SECTION 4.  ADMINISTRATION  OF THE PLAN. The Plan shall be  administered by
the Committee, consisting of not less than two members appointed by the Board.

     (a) The Committee shall be the Company's Stock Option Committee unless the
     Board shall appoint  another  committee to administer  the Plan. The Board
     from time to time may fill vacancies, however caused, in the Committee.

     (b) Subject to the express  provisions of the Plan,  the  Committee  shall
     have the  authority to take any and all actions  (including  directing the
     Servicing  Agent as to the  acquisition of shares)  necessary to implement
     the Plan and to interpret the Plan, to prescribe,  amend and rescind rules
     and  regulations  relating  to it,  and to make all  other  determinations
     necessary   or  advisable  in   administering   the  Plan.   All  of  such
     determinations shall be final and binding upon all persons.

     (c) A quorum of the  Committee  shall consist of a majority of its members
     and  the  Committee  may act by vote of a  majority  of its  members  at a
     meeting  at which a quorum is  present,  or without a meeting by a written
     consent to their action taken signed by all members of the Committee.

     (d) The  Committee  may request  advice or assistance or employ such other
     persons as are necessary for proper administration of the Plan.

     SECTION 5. ELIGIBLE EMPLOYEES. All employees of the Company are eligible to
participate in the Plan during a calendar year,  except for any employee who had
not been employed for more than one year at the beginning of that calendar year.

     SECTION 6. ELECTION TO  PARTICIPATE.  Each  Eligible  Employee may become a
Participant  effective on the first Entry Date  coinciding with or following the
date he first becomes an Eligible Employee.

     (a) The Eligible Employee shall file with the Committee an Enrollment Form
     authorizing specified regular payroll deductions from his Compensation.

     (b) Regular payroll  deductions shall be subject to a minimum deduction of
     1% and a maximum  deduction of 15% of Compensation  for the payroll period
     and to a maximum annual deduction of $5,000.

     (c) The Company  shall hold all payroll  deductions as part of its general
     assets, but shall credit each Participant's  payroll  deductions,  without
     interest, to a Payroll Deduction Account in his name.


                                       B-2

<PAGE>



     (d) To begin  participation as of an Entry Date, an Eligible Employee must
     file his  Enrollment  Form with the Committee not less than 14 days before
     that Entry  Date,  unless a shorter  period of time is  prescribed  by the
     Committee.  An  Enrollment  Form not filed  within the  prescribed  filing
     period shall be effective  the second Entry Date  following  the filing of
     the Enrollment Form.

     (e)  A  Participant  may  increase  or  decrease  his  payroll  deduction,
     effective as of the first day of the next following  calendar quarter,  by
     filing a new Enrollment Form.

     (f) At any time  during the first 2 1/2 months of a  calendar  quarter,  a
     Participant  may elect to terminate his payroll  deductions  and receive a
     refund of the balance in his Payroll Deduction Account.  In that event, he
     shall not again become a Participant until the second Entry Date following
     his election to terminate.

     SECTION  7.  PARTICIPANT   PURCHASES  AND  INVESTMENT  ACCOUNTS.   On  each
Investment Date, each Participant  shall be deemed,  without further action,  to
have  purchased  shares of Common  Stock with the entire  balance in his Payroll
Deduction Account,  and the Servicing Agent shall credit the purchased shares to
the Participant's Investment Account.

     (a) The  Participant  shall be  credited  with  the  number  of whole  and
     fractional shares (rounded to the nearest ten thousandth) that his Payroll
     Deduction  Account  balance  can  purchase at the  Purchase  Price on that
     Investment Date.

     (b) All dividends paid with respect to the whole and fractional  shares of
     the Common Stock and shares so  purchased  shall be  reinvested  in Common
     Stock and added to the shares  held for a  Participant  in his  Investment
     Account.

     (c)  Expenses  incurred in the  purchase of shares and the expenses of the
     Servicing Agent shall be paid by the Company.

     SECTION 8.  LIMITATION ON PURCHASES.  Participant  purchases are subject to
the following limitations:

     (a) During any one calendar  year, a Participant  may not purchase,  under
     the Plan or under any other plan qualified  under Code section 423, shares
     of Common Stock having a Fair Market Value (determined by reference to the
     Fair Market Value on each date of purchase) in excess of $25,000.

     (b) A Participant's  Payroll Deduction Account may not be used to purchase
     Common  Stock  on any  Investment  Date to the  extent  that,  after  such
     purchase, the Participant would own (or be considered as owning within the
     meaning of Code section  424(d)) stock  possessing 5% or more of the total
     combined  voting power of the Company.  For this purpose,  stock which the
     Participant may purchase under any outstanding  option shall be treated as
     owned by such  Participant.  As of the first Investment Date on which this
     paragraph  limits a Participant's  ability to purchase  Common Stock,  the
     Participant's  payroll deductions shall terminate,  and he shall receive a
     refund of the balance in his Payroll Deduction Account.

     SECTION 9. SERVICING AGENT STOCK PURCHASES. As of each Investment Date, the
Servicing  Agent  shall  acquire,   using  the   accumulated   balances  of  all
Participants' Payroll Deduction Accounts, shares of Company Stock to be credited
to those Participants' Investment Accounts.

     (a) The Servicing  Agent shall acquire shares issued by the Company or, if
     directed by the  Committee,  by purchases on the open market or in private
     transactions.

     (b) If shares are purchased in one or more transactions on the open market
     or in private transactions at the direction of the Committee,  the Company
     will pay the Servicing Agent the

                                       B-3

<PAGE>



     difference  between the Purchase  Price and the price at which such shares
     are purchased for Participants.

     SECTION 10. INVESTMENT  ACCOUNT  WITHDRAWALS.  Upon 14 days advance written
notice to the Servicing Agent, a Participant may elect as of any Investment Date
to withdraw the assets in his Investment Account.

     (a) The Participant may elect to obtain a certificate for the whole shares
     of Common  Stock  credited to his  Investment  Account.  As a condition of
     participation in the Plan, each  Participant  agrees to notify the Company
     if he sells or  otherwise  disposes  of any of his shares of Common  Stock
     within  two  years  of the  Investment  Date on  which  such  shares  were
     purchased.

     (b) The Participant may elect that all shares in his Investment Account be
     sold and that the proceeds, less expenses of sale, be remitted to him.

     (c) In either event,  the Servicing Agent will sell any fractional  shares
     held in the Investment  Account and remit the proceeds of such sale,  less
     selling expenses, to the Participant.

     (d) If a Participant  withdraws the assets in his Investment  Account,  he
     shall cease to be a  Participant  and shall not again become a Participant
     until the second Entry Date following the withdrawal.

     SECTION 11. CESSATION OF PARTICIPATION.  If a Participant dies,  terminates
employment,  or withdraws assets from his Investment  Account, he shall cease to
participate  in the Plan,  the Company  shall  refund the balance in his Payroll
Deduction  Account,  and the Servicing Agent shall  distribute the assets in his
Investment Account.

     (a) In the event of the Participant's death, his Payroll Deduction Account
     balance  and his  Investment  Account  assets  shall be  delivered  to his
     estate.

     (b) If the Participant terminates  employment,  or if a Participant ceases
     to  participate  in the Plan  pursuant to Section 10, he shall receive the
     amount in his Payroll  Deduction  Account and the assets in his Investment
     Account.

     (c) The Participant, or if applicable his beneficiary or estate, may elect
     to obtain a certificate  for the whole shares of Common Stock  credited to
     the Participant's Investment Account or may elect that any whole shares in
     his Investment  Account be sold. The Servicing  Agent will sell such whole
     shares and any fractional shares held in the Investment  Account and remit
     the proceeds of such sale, less selling expenses.

     SECTION 12.  BENEFICIAL  INTERESTS IN PLAN. Each Payroll  Deduction Account
and  each  Investment  Account  shall  be in  the  name  of the  Participant.  A
Participant  may  designate  a  beneficiary  to receive  his  interests  in both
accounts  in the  event of his  death.  If a  Participant  dies  without  having
designated a beneficiary,  or if the designated beneficiary does not survive the
Participant, the Participant's estate shall be deemed his beneficiary.

     SECTION  13.  RIGHTS  NOT  TRANSFERABLE.  Rights  under  the  Plan  are not
transferable by a Participant.

     SECTION 14. CHANGE IN CAPITAL  STRUCTURE.  Despite  anything in the Plan to
the contrary,  the Committee may take the following  actions without the consent
of any Participant or beneficiary,  and the Committee's  determination  shall be
conclusive and binding on all persons for all purposes.

     (a) In the  event  of a stock  dividend,  stock  split or  combination  of
     shares,  recapitalization  or merger in which the Company is the surviving
     corporation or other change in the Company's capital stock

                                       B-4

<PAGE>



     (including,  but not limited to, the creation or issuance to  shareholders
     generally of rights,  options or warrants for the purchase of common stock
     or preferred stock of the Company), the number and kind of shares of stock
     or securities of the Company to be subject to the Plan, the maximum number
     of shares or securities which may be delivered under the Plan, the selling
     price and other relevant provisions shall be appropriately adjusted by the
     Committee, whose determination shall be binding on all persons.

     (b) If the Company is a party to a consolidation  or a merger in which the
     Company is not the surviving  corporation,  a transaction  that results in
     the acquisition of substantially all of the Company's outstanding stock by
     a single person or entity,  or a sale or transfer of substantially  all of
     the Company's assets,  the Committee may take such actions with respect to
     the Plan as the Committee deems appropriate.

     SECTION 15.  AMENDMENT OF THE PLAN. The Board may at any time, or from time
to time,  amend  the  Plan in any  respect.  The  shareholders  of the  Company,
however,  must approve any amendment that would increase the number of shares of
Common  Stock that may be issued  under the Plan (other than an increase  merely
reflecting  a change  in  capitalization  of the  Company),  or a change  in the
designation of any corporations  whose employees become Eligible Employees under
the Plan.

     SECTION 16.  TERMINATION  OF THE PLAN. The Plan and all rights of employees
and beneficiaries under the Plan shall terminate:

     (a) on the Investment Date that Participants become entitled to purchase a
     number of shares  greater  than the number of  reserved  shares  remaining
     available for purchase; or

     (b)  at any date at the discretion of the Board.

In the event  that the Plan  terminates  under  circumstances  described  in (a)
above,  reserved shares  remaining as of the termination date shall be issued to
Participants on a pro rata basis. Upon termination of the Plan, each Participant
shall receive the balance in his Payroll Deduction Account and all shares in his
Investment Account.

     SECTION 17.  INDEMNIFICATION  OF COMMITTEE.  Service on the Committee shall
constitute service as a director of the Company so that members of the Committee
shall be entitled to  indemnification  and  reimbursement  as  directors  of the
Company pursuant to its Certificate of Incorporation and Bylaws.

     SECTION 18. GOVERNMENT AND OTHER  REGULATIONS.  The Plan, and the grant and
exercise  of  the  rights  to  purchase  shares  hereunder,  and  the  Company's
obligation  to sell and deliver  shares upon the  exercise of rights to purchase
shares,  shall be subject to all  applicable  federal,  state and foreign  laws,
rules and  regulations,  and to such  approvals by any  regulatory or government
agency as may, in the opinion of counsel for the Company, be required.

     SECTION 19.  EFFECTIVE DATE OF PLAN. The Plan is effective as of October 1,
1995, subject to receiving shareholder approval prior thereto.

                                       B-5

<PAGE>




                                                                 


PROXY                         SHOE CARNIVAL, INC.                         PROXY

               PROXY SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
             FOR THE ANNUAL MEETING OF SHAREHOLDERS -- JUNE 11, 1997


      The undersigned  appoints Mark L. Lemond and J. Wayne Weaver,  and each of
them, as proxies,  with full power of substitution  and revocation,  to vote, as
designated  on the reverse side hereof,  all the Common Stock of Shoe  Carnival,
Inc.  which  the  undersigned  has  power to vote,  with all  powers  which  the
undersigned  would  possess if  personally  present,  at the  annual  meeting of
shareholders  thereof  to be held at the  Evansville  Marriott,  7101 North U.S.
Route 41, Evansville, Indiana on June 11, 1997, or at any adjournment thereof.

      THIS PROXY WHEN  PROPERLY  EXECUTED  WILL BE VOTED IN THE MANNER  DIRECTED
HEREIN BY THE UNDERSIGNED SHAREHOLDER.  UNLESS OTHERWISE MARKED, THIS PROXY WILL
BE VOTED FOR THE ELECTION AS DIRECTOR OF THE NOMINEE LISTED UNDER PROPOSAL 1 AND
FOR PROPOSALS 2, 3 AND 4.

           PLEASE VOTE, SIGN, DATE AND RETURN THIS PROXY CARD PROMPTLY
                          USING THE ENCLOSED ENVELOPE.

                         (Continued and to be signed on reverse side.)




                                                                 
<PAGE>


                               SHOE CARNIVAL, INC.
    PLEASE MARK VOTE IN OVAL IN THE FOLLOWING MANNER USING DARK INK ONLY. [X]



                                        For       Withhold                      
1. Election of Director --               []          []                 
   Nominee:   David H. Russell                                              
                                                                            
                                        For     Against   Abstain           
                                                                                
2. Proposal to approve the appointment   []        []        []
   of Deloitte & Touche LLP, as                                          
   auditors for the Company for 1997.                                       
                                                                          
                                        For     Against    Abstain 

3. Proposal to approve the               []        []         []                
   Company's 1993 Stock Option                                                  
   and Incentive Plan, as proposed
   to be amended.                                                               
     
                                        For     Against    Abstain              
4. Proposal to approve the               []        []         []
   Company's Employee Stock
   Purchase Plan, as proposed
   to be amended.

5. In their discretion, any other matters that may properly
   come before the meeting.


   Dated:            , 1997



Signature(s)

NOTE:  When signing as attorney, executor, administrator,
trustee or guardian, please give full title.  If more than one
trustee, all should sign.  All joint owners must sign.
- --------------------------------------------------------------------------------
                              FOLD AND DETACH HERE


                             YOUR VOTE IS IMPORTANT!

           PLEASE VOTE, SIGN, DATE AND RETURN THIS PROXY CARD PROMPTLY
                          USING THE ENCLOSED ENVELOPE.







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