SHOE CARNIVAL INC
10-K405, 1997-05-01
SHOE STORES
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                                    UNITED STATES
                          SECURITIES AND EXCHANGE COMMISSION
                                Washington, DC 20549
                                      FORM 10-K

(Mark One)
 [ X ]   ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
         EXCHANGE ACT OF 1934

         For the fiscal year ended:     February 1, 1997

                                         OR

 [   ]   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
         EXCHANGE ACT OF 1934

               For the transition period from ___________ to __________

         Commission file number:       0-21360

                                 SHOE CARNIVAL, INC.
               (Exact name of registrant as specified in its charter)

                     Indiana                                  35-1736614
         (State or other jurisdiction of                  (I.R.S. Employer
         incorporation or organization)                  Identification No.)

                8233 Baumgart Road
                Evansville, Indiana                               47711
         (Address of principal executive offices)               (Zip Code)

                                   (812) 867-6471
                (Registrant's telephone number, including area code)


             Securities registered pursuant to Section 12(b) of the Act:

                                        NONE

             Securities registered pursuant to Section 12(g) of the Act:

                            COMMON STOCK, WITHOUT PAR VALUE

Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days. Yes X No ___


Indicate by check mark if disclosure of delinquent  filers  pursuant of Item 405
of Regulation  S-K is not contained  herein,  and will not be contained,  to the
best  of  the  Registrant's   knowledge,  in  definitive  proxy  or  information
statements  incorporated  by  reference  in Part  III of this  Form  10-K or any
amendment  to this Form 10-K [ X ]

Aggregate  market  value  of the  voting  stock  held by  non-affiliates  of the
Registrant  based on the last sale  price for such  stock at March 21,  1997 was
approximately  $37,040,963 (assuming solely for the purposes of this calculation
that all Directors and executive officers of the Registrant are "affiliates").

                                       1
<PAGE>

Number of Shares of Common Stock,  without par value,  outstanding  at April 25,
1997 was 13,037,211.

                         DOCUMENTS INCORPORATED BY REFERENCE

Certain  information  contained in the Definitive Proxy Statement for the Annual
Meeting  of  Shareholders  of  Registrant  to  be  held  on  June  11,  1997  is
incorporated by reference into Part III hereof.



                                       2
<PAGE>


                                 Shoe Carnival, Inc.
                                 Evansville, Indiana

                 Annual Report to Securities and Exchange Commission
                                  February 1, 1997

PART I

ITEM 1.  BUSINESS

GENERAL

Shoe Carnival, Inc. (the "Company") is a high volume, value-oriented retailer of
family footwear operating  predominately in the Midwest,  South and Southeastern
regions of the  United  States.  The  Company  adheres  to a highly  promotional
marketing  concept that enables it to be  competitive  in the retail  markets it
enters.  The  Company's  stores are  characterized  by a high energy  atmosphere
designed to  encourage  customer  participation  and provide a fun and  exciting
shopping experience.

BUSINESS STRATEGY

The Company's goal is to establish  itself as one of the nation's leading family
footwear  retailers and the dominant footwear retailer in each market it serves.
To accomplish its goal, the Company provides a selection and variety of footwear
normally  associated with a "category  killer"  superstore in an exciting retail
environment.  In the 52 week period ended February 1, 1997 ("fiscal 1996"),  the
average size,  annual sales and sales per square foot for Shoe Carnival's stores
open the full year were approximately 10,900 square feet, $2.5 million and $233,
respectively, each substantially above the industry averages.

Management believes that shoppers prefer the value, convenience and selection of
the superstore retail format and that, as a result, superstores will continue to
grow and increase their market share at the expense of department  stores,  mass
merchandisers and traditional  specialty  retailers.  This trend is evidenced by
the  acceptance of  superstores  in other  specialty  niches,  including,  among
others,  toys, office products,  consumer  electronics and  do-it-yourself  home
improvement. Management believes that the Company differentiates itself from its
competitors and gains significant competitive advantage through certain business
strategies which include:

  DISTINCTIVE RETAIL APPROACH.  The Company's stores are larger than traditional
shoe stores.  The Company seeks to create a carnival-like  atmosphere in each of
its stores by  decorating  with bright  lights,  colors and neon  signs,  and by
featuring  an in-store  "barker"  who  advertises  current  specials,  organizes
contests  and games,  and assists and educates  customers  with the features and
location  of  merchandise.  This  exciting  in-store  atmosphere  is designed to
encourage customer  participation and spontaneity,  producing a sense of urgency
to buy.  Management  believes  this  highly  promotional  atmosphere  results in
various  competitive  advantages,  including  increased multiple unit sales, the
building of a loyal  repeat  customer  base and the  creation  of  word-of-mouth
advertising.

   BROAD  MERCHANDISE  ASSORTMENT.  The Company's  merchandising  strategy is to
provide  superior  value to its  customers  by  offering  a broad  selection  of
competitively priced name brand and private label merchandise. The average store
carries over 31,000 pairs of shoes in four general categories -- men's, women's,


                                       3
<PAGE>

children's and athletics.  The Company buys dress,  casual and athletic shoes as
well as boots and  sandals  from a wide  variety  of  vendors.  In  addition  to
footwear, Shoe Carnival stores also carry selected accessory items complimentary
to the sale of footwear.

   EMPHASIS ON VALUE.  Management  believes  that its wide  selection of popular
styles of name brand merchandise at competitive  prices generates broad customer
appeal.  To supplement its name brand  offerings,  the Company has established a
private label program that offers the consumer  quality footwear at lower prices
than name brand merchandise. Sales of private label merchandise generally result
in  higher  gross  profit  margins  for the  Company  than  sales of name  brand
merchandise.   The  Company   believes  that   providing  a  wide  selection  of
competitively  priced name brand and quality  private  label  footwear  provides
superior value to its customers.

   LOW OPERATING COSTS. The Company's  operating methods,  cost control programs
and store locations are all designed to minimize operating costs. Merchandise in
the  Company's  stores is  displayed  by style and color on the  selling  floor,
enabling  customers  who so  choose  to  serve  themselves.  This  approach,  in
conjunction  with wage and inventory  control  programs,  results in lower labor
costs than those incurred by department  stores and traditional shoe stores.  In
addition,  the Company prefers to locate stores  predominantly in strip shopping
centers,  as opposed to enclosed malls, to take advantage of the generally lower
occupancy costs.

   COMPETITIVE  PRICING.  The  Company,  as a result of its  low-cost  operating
structure  and high  volume,  is able to price  its  merchandise  below  that of
traditional  department  stores and shoe store  chains.  During 1996 the Company
eliminated  the policy of "lowest  price  guarantee" on any shoe.  Instead,  the
Company has focused on offering value to customers with specialized  promotions,
competitive  pricing  and a vast  selection  of name  brand  and  private  label
merchandise.

  EMPHASIS ON  INFORMATION  TECHNOLOGY.  The Company  has  invested  significant
resources  in  information  technology.  The  Company's  systems are designed to
provide management with the timely information  necessary to monitor and control
all  phases  of  operations.   Management  is  planning  further   technological
enhancements related to point-of-sale,  purchasing and inventory control,  labor
management  and  distribution,  which should enable the Company to better manage
its operations.

EXPANSION STRATEGY

The majority of the  Company's  sale and  earnings  growth is expected to result
from the  opening of new stores.  The  opening of new stores  will be  dependent
upon,  among  other  things,  the  availability  of  desirable  locations,   the
negotiation  of  acceptable  lease  terms  and  general  economic  and  business
conditions  affecting  consumer  spending in the areas the  Company  targets for
expansion.  The  Company's  strategy  is to  expand  into  new  markets  and  to
consolidate  and  improve its market  share  position  in its  existing  markets
through the clustering of stores.  Clustering involves the operation of multiple
locations  in a  particular  metropolitan  area or in  several  smaller  markets
located  in  reasonable  proximity  to one  another.  Management  believes  this
strategy  enables  the  Company to obtain  economies  of scale  with  respect to
advertising, distribution and management costs.

Management intends to devote significant  resources in the first half of 1997 on
remodeling approximately 60 of its existing stores to an updated format that has
been  implemented  in all new and remodeled  stores since the fourth  quarter of
1995.  Due to the  remodeling  effort,  the Company will limit the number of new


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<PAGE>

stores to between  seven and 10 in fiscal 1997,  and has planned the majority of
the store openings to occur in the second half of 1997. Thereafter,  the Company
intends to expand at a rate of approximately  15% to 20% per year. During fiscal
1997 and 1998,  new stores are  expected  to be located  primarily  in the North
Central,  Midwest,  Midsouth and Southeast.  The Company intends to enter larger
markets  (populations  greater  than  400,000)  by opening two or more stores at
approximately  the same time. In smaller  markets that can only support a single
store,  the Company will seek locations in reasonably  close  proximity to other
Company markets.  This strategy allows for more efficient management and reduces
distribution  costs. In addition to new market expansion and consistent with its
clustering approach the Company has targeted certain of its existing markets for
additional  new  stores  when  appropriate  store  locations  become  available.
Although  opening new stores in existing  markets may adversely affect the sales
of existing  stores,  management  believes  that cost  efficiencies  and overall
incremental sales gains should more than offset any detrimental effect.

Prior to entering a new market,  the Company performs a market,  demographic and
competition  analysis to  evaluate  the  suitability  of the  potential  market.
Potential store site selection  criteria  include,  among other factors,  market
demographics,  traffic  counts,  the retail  mix of a  potential  strip  center,
visibility  within  the  center and from  major  thoroughfares,  overall  retail
activity of the area and proposed lease terms. The time required to open a store
after signing a lease depends  primarily upon the landlord's  ability to deliver
the premises to the Company.  Upon acceptance of the premises from the landlord,
the Company can generally open a store within 30 to 45 days.

MERCHANDISING

The  Company's  merchandising  strategy  is  designed  to  provide a very  large
selection of quality  family  footwear at a price  competitive  with or slightly
below that of  competitors.  The  Company's  stores carry a broad  assortment of
current  season name brand  footwear,  supplemented  with the Company's  private
label merchandise and select name brand close-out merchandise.

The  combination  of name brand and private label  footwear  gives the Company a
merchandise  assortment  that  enables  it to  compete  effectively.  The mix of
merchandise and the name brands offered in a particular store are based upon the
demographics of each market,  among other factors.  The Company typically offers
lower prices on both name brand and private label  merchandise  than  department
stores and  traditional  shoe stores.  Furthermore,  the Company  competes  with
off-price retailers,  mass merchandisers and discount stores by offering a wider
and deeper selection of merchandise at competitive  prices. The Company's stores
also carry  selected  other  merchandise  such as handbags,  wallets,  shoe care
items, socks and sports apparel.

WOMEN'S.  The women's  department  offers  current  season  name brand,  branded
close-out and private label merchandise providing a wider selection than that of
most of the Company's  competitors.  This  department is further  segmented into
women's dress shoes, casual shoes, sandals, boots and sport shoes, thus covering
all facets of a woman's footwear needs.

MEN'S.  The  men's  department  offers  primarily  name  brand  footwear  and is
segmented into men's dress shoes,  casual shoes and work and western boots.  The
Company's  stores offer a complete  assortment  of men's  footwear at affordable


                                       5
<PAGE>

prices. As in the women's department,  this assortment is supplemented with name
brand close-outs and private label products.

CHILDREN'S.  Children's  footwear is segmented  into dress shoes,  casual shoes,
boots,  athletic  shoes,  sandals and infant  shoes,  again  offering a complete
selection  of  footwear  for  the  child.  Approximately  84% of the  children's
business is done in the athletic shoe category.

ATHLETICS.  The men's and women's athletic  business is divided into a number of
buying  groups  representing  a complete  assortment of athletic  footwear.  The
Company carries court shoes,  fitness and aerobic shoes,  leisure shoes, walking
shoes, running shoes and many specialty shoes such as cleats and soccer shoes.

The table below sets forth the Company's percentage of sales by product category
for fiscal 1996, 1995 and 1994.

                                        1996            1995            1994
                                      --------        --------        --------
Women's                                 27.2%           28.6%           28.5%
Men's                                   17.7            17.8            18.9
Children's                              16.4            15.0            14.9
Athletic                                34.0            33.3            32.4
Accessories and Miscellaneous Items      4.7             5.3             5.3
                                      --------        --------        --------
                                       100.0%          100.0%          100.0%
                                      ========        ========        ========

PRICING

The Company's  pricing strategy is designed to emphasize value.  Initial pricing
decisions  are guided by gross profit margin  targets which vary by  merchandise
category  and  depend  on  whether  the  item is name  brand  or  private  label
merchandise. Markdowns are centrally managed by the buying staff through the use
of weekly sales and inventory  analysis  generated by the  Company's  management
information system.

In-store signage is used extensively to highlight special promotional  markdowns
and to advertise markdowns to meet or beat competitors' sale prices.

ADVERTISING AND PROMOTION

In-store  promotions  are a key  ingredient in the Company's  marketing  effort.
Although most in-store promotions are pre-planned, store managers are encouraged
to use their own creativity in devising on-the-spot promotional activities, such
as customer contests and games. The Company has several standardized promotions,
including a Spin-N-Win(TM)  wheel,  where a customer can win instant  discounts,
and a "Money Machine," where randomly  selected  customers attempt to catch cash
and coupons during a 30-second period inside a transparent  booth where cash and
coupons are blown furiously around them. Both of these promotions  exemplify the
Company's  emphasis on fun and  excitement  in order to enhance  the  customer's
total shopping experience.

The Company uses various  forms of media  advertising  in  conjunction  with its
extensive in-store  promotions.  The focus of the Company's media advertising is
to communicate  the  exceptional  value offered by the Company on name brand and
private label footwear. The Company's  advertisements are designed to convey the


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<PAGE>

high energy  style of  retailing  employed in the  stores.  Print ads  typically
display a selection of special sale items or desirable new  products.  Radio and
television  spots utilize a quick,  snappy,  up-beat  delivery while focusing on
sale items or special promotions.

The  Company  directs  approximately  65% of its  total  advertising  budget  to
television and radio, but also utilizes print media (including newspaper inserts
and direct mail) and outdoor  advertising.  A special  effort is made to utilize
the cooperative  advertising  dollars offered by vendors whenever  possible.  By
widely  advertising  through  newspaper,  television  and radio prior to a grand
opening,  the  Company  strives  to make each new store  opening a major  retail
event. Major promotions during the grand openings and peak selling periods allow
customers to win prizes such as cruises, cars, computers, merchandise or cash.

STORE OPERATIONS

Management of store  operations is the  responsibility  of the Company's  Senior
Vice President - Store Operations,  who is assisted by regional managers and the
individual  store  managers.  The Company's store  management  structure is flat
relative to most other retailers.  This permits the Company to reduce management
expense by  eliminating  the  district  manager  position  and  delegating  more
responsibility  to store managers.  Each regional manager is responsible for the
operation  of between  five and  thirteen  stores and is  required to visit each
store  periodically,  concentrating  more  heavily  on  underperforming  stores.
Regional  managers meet collectively each quarter with the Senior Vice President
- - Store  Operations  and other members of senior  management to discuss  Company
strategies,  merchandise,   advertising,  financial  performance  and  personnel
requirements.

Each store has a store manager and one to three assistant managers, depending on
the sales volume of the store. The sales staff ranges from seven to 78 employees
depending on the size of the store and the time of year. Store managers and most
assistant  managers are paid a salary,  while all other store employees are paid
on an hourly  basis.  The Company  provides an incentive  compensation  plan for
virtually all employees.  Regional and store manager  incentive  plans are based
primarily  upon the  sales  and  profitability  of their  respective  stores  as
compared to defined goals.  Assistant  store managers and other store  employees
earn incentive  compensation  based on the store exceeding  inventory  shrinkage
goals.

Administrative  functions are centrally controlled from corporate  headquarters.
These functions include accounting,  purchasing, store maintenance,  information
systems, advertising,  distribution and pricing. Regional and store managers are
expected and  encouraged  to provide  feedback to all corporate  departments  to
improve  efficiencies.  Regional  and store  managers  are  charged  with making
merchandising decisions necessary to maximize sales and profits primarily though
merchandise placement, signage and timely clearance of slower selling items.

The Company  maintains  inventory  shrinkage rates (.5% of sales in fiscal 1996)
substantially  below the retail  industry  average.  Management  attributes this
success to an expanded  in-store loss  prevention  staff,  improved  information
reporting and surveillance  systems in many of the Company's stores.  Management
also  believes  that tying  incentive  compensation  for store  employees to the
achievement  of targeted  shrinkage  levels  raises  employee  awareness of loss
prevention.


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<PAGE>


STORE LOCATION AND DESIGN

The number of stores opened and closed for fiscal years 1996,  1995 and 1994 are
as follows:

      Fiscal Year                          1996        1995        1994
                                          ------      ------      ------
      Stores open at beginning of year      95          87          57
      Opened during year                     5           9          30
      Closed during year                     7           1
                                          ------      ------      ------
      Stores open at end of year            93          95          87
                                          ======      ======      ======

At February 1, 1997, the Company had 93 stores  located in 17 states,  primarily
in the Midwest,  South and Southeastern  regions of the United States.  Although
five stores are located in enclosed  malls,  the Company  prefers strip shopping
center  locations,  where  occupancy  costs are typically  lower and the Company
enjoys  greater  operating  freedom  to  implement  its  non-traditional  retail
methods.  Management feels that most consumers enjoy the convenience  offered by
strip shopping centers as opposed to enclosed malls. Additionally, the Company's
preferred co-tenants are other growth oriented, high volume retail chains.

All of the Company's  stores are leased rather than owned.  Management  believes
that the  flexibility  afforded  by  leasing  allows  the  Company  to avoid the
inherent   risk  of  owning   real   estate,   particularly   with   respect  to
underperforming  stores. In a particular market,  potential store site selection
criteria include, among other factors, market demographics,  traffic counts, the
retail mix of a potential retail strip center,  visibility within the center and
from major thoroughfares, overall retail activity of the area and proposed lease
terms.

The Company's  stores are designed and fixtured to reflect the high energy level
of its  retail  concept  and to convey a  carnival-like  atmosphere.  Stores are
typically  equipped  with  a  sound  system,  microphone,  "Money  Machine"  and
Spin-N-Win(TM)  wheel.  Open-stock  inventories,  neon signs,  flashing  colored
lights and large mirrors,  striking fixtures and colorful carpet are utilized to
make the  stores  appear  larger and more  exciting.  Merchandise  is  typically
displayed within a store by category,  with athletic footwear (and licensed team
sports apparel in certain stores)  generally  located in the center of the store
to provide a transition  between women's and men's footwear.  Checkout  counters
are  located  at the  front of each  store,  supermarket  style,  to  facilitate
high-volume  throughput and minimize inventory shrinkage.  The average store has
approximately five checkout lanes.

The Company has utilized a new store  prototype  design in all new and remodeled
stores  since the fourth  quarter of 1995.  The design  further  emphasizes  the
entertainment  aspect of the store  concept and enhances the ease of shopping by
widening the aisles, adds additional seating and merchandise displays,  improves
the  graphics  identifying  the  various  departments  and opens  the  sitelines
throughout the store.

As of February 1, 1997,  the  Company's  stores  averaged  approximately  10,900
square feet,  ranging in size from 6,600 to 26,500  square  feet,  except for an
atypical  mall store of  approximately  2,100 square  feet.  The size of the new
prototype  stores have  increased from the Company's  prior  prototype of 10,000
square feet to between 12,000 and 18,000 square feet depending upon, among other


                                       8
<PAGE>

factors, the location of the store and the population base the store is expected
to  service.  The sales area of most  stores is  approximately  85% of the gross
store size.

Capital  expenditures  for new stores  are  expected  to  average  approximately
$450,000,  including point-of-sale equipment which is generally acquired through
equipment leasing transactions. The average inventory in a new store is expected
to range from $550,000 to $850,000,  depending on the size and sales expectation
of the store and the timing of the new store opening. Pre-opening expenses, such
as advertising, salaries, supplies and utilities are expected to average $60,000
to $80,000 per store.

DISTRIBUTION

The Company operates a single distribution facility in Evansville,  Indiana. The
facility is 108,000 square feet,  with a maximum  processing  capability of over
40,000 cases per week.

The distribution center processes virtually all merchandise prior to shipping to
the stores. At a minimum,  this includes count verification,  price and bar code
labeling  of each unit,  redistribution  of an order into size  assortments  and
allocation of shipments to individual stores.  Once a distribution order form is
received  from the buying  staff,  the  remainder of the  distribution  process,
including packing,  allocating,  storing and shipping is essentially  paperless.
Merchandise is shipped to each store from one to two times a week,  depending on
store  volume,  proximity  to other  stores and  proximity  to the  distribution
center.  The  majority of  shipments  are handled by a dedicated  carrier,  with
occasional use of common carriers.

MANAGEMENT INFORMATION SYSTEMS

The  Company  has  devoted  significant  resources  to expand its  sophisticated
information  technology  systems.  The corporate mainframe is connected to every
store  via a  Wide  Area  Network,  providing  up-to-date  sales  and  inventory
information as required. Each store has an independent point-of-sale controller,
with two to 13 point-of-sale terminals per store. To provide maximum flexibility
and maintain  data  integrity,  the Company's  mainframe  systems are based upon
relational database technology.  The Company's  distribution facility utilizes a
spread  spectrum  radio  frequency   network  to  assure   accurate,   real-time
information throughout the distribution operation. Each member of the buying and
distribution  staff  has  on-line  access  to  up-to-date  sales  and  inventory
information broken down by store, style, color, size and width.  Additional data
analysis can be quickly  provided on demand by using either a fourth  generation
language  programming tool or personal  computer tools that access the Company's
database.

State of the art  point-of-sales  systems utilize bar code technology to capture
sales, gross margin and inventory information.  The system provides, in addition
to other features, full price management (including price look-up),  promotional
tracking  capabilities  (in support of the  spontaneous  nature of the  in-store
price  promotions),  real-time  margin analysis by product category at the store
level, check approval and customer tracking.

COMPETITION

The retail footwear  business is highly  competitive.  The Company believes that
the principal  competitive  factors in its industry are  merchandise  selection,


                                       9
<PAGE>

price, fashion,  quality,  location,  store environment and service. The Company
competes  primarily with department stores,  shoe stores,  sporting goods stores
and mass merchandisers.

Many  of  the  Company's   competitors   are   significantly   larger  and  have
substantially  greater financial and other resources than the Company.  However,
management  believes that its distinctive retail format, in combination with its
wide merchandise  selection,  competitive prices and low operating costs, enable
the Company to compete effectively in each market that it enters.

EMPLOYEES

At February 1, 1997,  the Company had  approximately  1880  employees,  of which
approximately  830 were employed on a part-time or seasonal basis. The number of
employees  fluctuates during the year primarily due to seasonality.  None of the
Company's employees is represented by a labor union.

Management  attributes a large portion of the Company's success in various areas
of cost  control to its  inclusion  of  virtually  all  employees  in  incentive
compensation plans. The Company also contributes all or a portion of the cost of
medical,  disability  and life  insurance  coverage for those  employees who are
eligible to participate in Company  sponsored  plans. All employees also receive
discounts on Company  merchandise.  The Company  considers its relationship with
its employees to be satisfactory.

TRADEMARKS

The Company owns the following federally registered trademarks and servicemarks:
Shoe  Carnival(R),  The  Carnival(R),   Nuff  Said(R),  Donna  Lawrence(R),  Oak
Meadow(R),  Victoria  Spenser(R),  Chase and Brittany's(R),  Via Nova(R),  Fresh
Stuff(R), Innocence(R) and Carnival Lites(R). The Company believes its marks are
valuable  and,  accordingly,  intends  to  maintain  its marks  and the  related
registrations. The Company is not aware of any pending claims of infringement or
other challenges to the Company's right to use its marks.


ITEM 2.  PROPERTIES

The Company  leases all existing  stores and intends to lease all future stores.
All leases for  existing  stores  provide  for fixed  minimum  rentals  and most
provide for contingent rental payments based upon various specified  percentages
of sales above minimum levels. Certain leases also contain escalator clauses for
increases in minimum rentals, operating costs and taxes.

The Company owns its headquarters  and distribution  center which are located at
8233 Baumgart Road, Evansville, Indiana. See ITEM 1 "Business--Distribution."


ITEM 3.   LEGAL PROCEEDINGS

The Company is involved in various legal  proceedings  incidental to the conduct
of its business.  Management does not expect that any such proceedings will have
a material  adverse  effect on the Company's  financial  position and results of
operations.


                                       10
<PAGE>

ITEM 4.   SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

The Company did not submit any matters to a vote of security  holders during the
fourth quarter of the 1996 fiscal year.

Executive Officers of the Company

Name                    Age   Position

J. Wayne Weaver         62    Chairman of the Board and Director

Mark L. Lemond          42    President, Chief Executive Officer and Director

David H. Russell        52    Vice Chairman of the Board and Director

Timothy T. Baker        40    Senior Vice President - Store Operations

Larry L. Linville       54    Vice President - Information Systems

W. Kerry Jackson        35    Vice President - Chief Financial Officer and
                              Treasurer

David A. Kapp           33    Vice President - Inventory Controller and
                              Secretary

Roger A. Sparling       44    Vice President - Store Planning


Mr. Weaver is the Company's principal  shareholder and has served as Chairman of
the Board of the Company since March 1988. From 1978 until February 2, 1993, Mr.
Weaver had served as president  and chief  executive  officer of Nine West Group
Inc., a designer,  developer  and marketer of women's  footwear.  He has over 40
years of experience in the footwear industry. Mr. Weaver is a former director of
Nine West Group Inc. Mr. Weaver serves as chairman and chief  executive  officer
of  Jacksonville  Jaguars,  LTD and chairman and chief  executive  officer of LC
Footwear, Inc.

Mr.  Lemond has been  employed by the Company as President  and Chief  Executive
Officer since  September  1996.  From March 1988 to September  1996,  Mr. Lemond
served as Executive  Vice  President,  Chief  Financial  Officer,  Treasurer and
Assistant  Secretary.  On  February  3, 1994,  Mr.  Lemond was  promoted  to the
position of Chief Operating Officer.  Mr. Lemond has served as a director of the
Company  since March 1988.  Prior to March  1988,  he served in similar  officer
capabilities  with Russell's Shoe Biz, Inc. Prior to joining Russell's Shoe Biz,
Inc. in 1987,  Mr. Lemond was a partner with a public  accounting  firm. He is a
Certified Public Accountant.

Mr. Russell has been employed by the Company as Vice Chairman of the Board since
September  1996.  From March  1988 to  September  1996,  Mr.  Russell  served as
President and Chief Executive  Officer.  Mr. Russell has served as a director of
the Company  since March 1988.  Prior to March 1988,  he served as president and
chief executive officer of the Company's  predecessor,  Russell's Shoe Biz, Inc.
Mr.  Russell has over 35 years  experience in the retail shoe  business,  having
held  various  management  positions  with Kinney Shoe Stores  prior to founding
Russell's Shoe Biz, Inc. in 1978.

                                       11
<PAGE>

Mr. Baker has been employed by the Company as Vice President - Store  Operations
since May 1992.  Prior to that  time,  he served as a  Regional  Manager  of the
Company. Mr. Baker was promoted to Senior Vice President on March 25, 1994. From
1983 to June  1989,  Mr.  Baker  held  various  retail  positions  with  Payless
ShoeSource.

Mr.  Linville  has been  employed by the Company as Vice  President - Management
Information  Systems since August 1994.  From February 1990 to February 1994, he
served as vice president of information systems for Dollar General  Corporation.
Prior to 1990, Mr. Linville was employed in various management  positions within
the information  systems areas of Hecks Department  Stores (2 years) and Service
Merchandise, Inc. (11 years).

Mr. Jackson has been employed by the Company as Vice President - Chief Financial
Officer and Treasurer  since September 1996. From January 1993 to September 1996
Mr. Jackson served as Vice President - Controller and Chief Accounting  Officer.
Prior to January 1993,  Mr. Jackson held various  accounting  positions with the
Company. Prior to joining the Company in 1988, Mr. Jackson was associated with a
public accounting firm. He is a Certified Public Accountant.

Mr. Kapp has been  employed by the Company  since March 1988,  most  recently as
Vice  President - Inventory  Controller  and  Secretary.  Prior to assuming  his
current position, Mr. Kapp held various accounting and retail positions with the
Company and its predecessor. He is a Certified Cash Manager.

Mr. Sparling has been employed by the Company as Vice President - Store Planning
since March 1996. From January 1990 to February 1996 he served as Vice President
- - Store  Planning  and Real  Estate.  Prior to January  1990,  he served as Vice
President - Store  Planning  for the Company and its  predecessor,  except for a
period of eight months in 1989,  during which he was employed by Inside Clothes,
Inc. as vice president - store  planning.  Prior to joining  Russell's Shoe Biz,
Inc., Mr. Sparling was employed by The Limited,  Inc. Mr. Sparling resigned from
the Company effective May 1, 1997.

Executive  officers  of the  Company  serve at the  discretion  of the  Board of
Directors.  There is no family  relationship  between  any of the  directors  or
executive officers of the Company.

(Pursuant to General Instruction G(3) of Form 10-K, the foregoing information is
included as an unnumbered  Item in Part I of this Annual Report in lieu of being
included  in the  Company's  Proxy  Statement  for its 1997  Annual  Meeting  of
Shareholders.)


                                       12
<PAGE>

                                      PART II

ITEM 5.  MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER
         MATTERS

The Common  Stock has been quoted on the Nasdaq  Stock  Market under the trading
symbol "SCVL" since March 16, 1993.  The quarterly  high and low trading  prices
for 1996 and 1995 are as follows:

                         High          Low
                       ---------    ---------
Fiscal year 1996
First Quarter            $4.88        $2.75
Second Quarter            5.88         3.13
Third Quarter             5.63         3.38
Fourth Quarter            6.13         3.63

Fiscal Year 1995
First Quarter            $6.25        $4.25
Second Quarter            7.50         5.38
Third Quarter             6.00         3.75
Fourth Quarter            4.50         3.13

On March 23,  1993,  the  Company  consummated  its initial  public  offering of
3,622,500 shares of Common Stock at a price to the public of $8.67 per share.

As of April 25,  1996,  there were  approximately  423  holders of record of the
Common Stock.

The Company does not currently  intend to pay cash dividends on its Common Stock
in the foreseeable  future.  The payment of any future  dividends will be at the
discretion of the Company's Board of Directors and will depend upon, among other
things, future earnings, operations, capital requirements, the general financial
condition of the Company and general business  conditions.  The Company's credit
agreement  with various  banks  limits the payment of dividends  (except for any
stock split or stock dividends) to 30% of the prior year's net income.

No unregistered equity securities were sold by the Company during fiscal 1996.

                                       13
<PAGE>

ITEM 6.  SELECTED FINANCIAL DATA

(In thousands, except per share and operating data)

Fiscal years (1)                  1996      1995     1994      1993      1992
                             -------------------------------------------------
Income Statement Data (2):
 Net sales                      $233,945 $228,263 $214,528  $157,329  $127,123
 Cost of sales (including
   buying, distribution and
   occupancy costs)              168,814  176,019  158,614   111,666    91,136
                             -------------------------------------------------
 Gross profit                     65,131   52,244   55,914    45,663    35,987
 Selling, general and
   administrative expenses        57,405   58,946   52,907    35,370    27,084
 Restructuring (credit) charge      (474)   3,282      267
                             -------------------------------------------------
 Operating income (loss)           8,200   (9,984)   2,740    10,293     8,903
 Interest expense                  1,242    1,626      665       726     1,745
                             -------------------------------------------------
 Income (loss) before income
   taxes                           6,958  (11,610)   2,075     9,567     7,158
 Income tax expense (benefit)      2,818   (4,420)     874     4,464        57
                             -------------------------------------------------
 Net income (loss)              $  4,140  $(7,190)  $1,201    $5,103    $7,101
                             =================================================
 Net income (loss) per share    $    .32  $  (.55)  $  .09
                             =============================
 Weighted average common
   shares and common equivalent
   shares outstanding             13,029   13,031   13,051
- ------------------------------------------------------------------------------
Pro Forma Income Statement Data (3):
 Net income                                                   $5,905    $4,523
 Net income per share                                         $  .55    $  .55
 Weighted average common
   shares and common equivalent
   shares outstanding                                         10,759     8,222

 Supplemental pro forma net
   income per share                                           $  .54    $  .51
- ------------------------------------------------------------------------------
Selected Operating Data (4):
 Stores open at end of period         93       95       87        57        39
 Square footage of store space
   at year end (000's)             1,026    1,024      939       640       463
 Average sales per store (000's)  $2,543   $2,497   $3,145    $3,454   $ 3,387
 Average sales per square foot    $  233   $  230   $  277    $  291   $   278
 Comparable store sales            (1.1%)  (10.0%)   (3.4%)     4.4%      5.0%
- ------------------------------------------------------------------------------


                                       14
<PAGE>

Balance Sheet Data:
 Working capital                 $45,090  $50,206  $60,766   $51,789  $21,137
 Total assets                     93,926  102,265  105,155    79,619   40,194
 Long-term debt and other
   indebtedness                    9,621   18,922   20,597       768   21,547
 Total shareholders' equity       63,772   59,571   67,577    66,332    9,098
- ------------------------------------------------------------------------------
 (1) On February 9, 1995, the Company's Board of Directors  approved a change in
the fiscal year to a 52/53 week year ending on the  Saturday  closest to January
31. Unless otherwise stated, references to years 1996, 1995, 1994, 1993 and 1992
relate  respectively  to the fiscal  years ended  February 1, 1997,  February 3,
1996,  December 31, 1994, January 1, 1994 and January 2, 1993. Fiscal years 1995
and 1992 consisted of 53 weeks and the other fiscal years consisted of 52 weeks.
The Company recorded a net loss of $816,000 for the four week transition  period
ended January 28, 1995.

 (2) Certain  reclassifications  have been made to prior  years' data to conform
with the current year's presentation.

 (3) Reflects (i) the reduction of interest  expense of $113,000 and $508,000 in
1993 and 1992, respectively,  that would have resulted from the repayment of the
$6.5 million subordinated notes to the Company's principal shareholder, (ii) the
issuance  of the number of shares  (749,711)  sold by the Company at the Initial
Offering  price of $8.67 per share that would have been  necessary  to fund such
repayment as if the Initial  Offering  had  occurred on December  29, 1991,  and
(iii) federal and state income taxes  (assuming an effective tax rate of 39% for
1993  and 41% for  1992) as if the  Company  had  been a C  Corporation  for all
periods presented,  but excludes the impact of the non-recurring charge relating
to the  change in the tax status of the  Company  from an S  Corporation  to a C
Corporation,  which resulted in an increase in income tax expense of $888,000 in
1993  pursuant to the  provisions  of SFAS No. 109.  Pro forma income taxes were
$3,775,000 and $3,143,000 in 1993 and 1992, respectively.

 (4) Selected Operating Data has been adjusted to a comparable 52 week basis for
1995 and 1992.

                                       15
<PAGE>

ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
         RESULTS OF OPERATIONS

On February 9, 1995, the Company's  Board of Directors  approved a change in the
fiscal year to a 52/53 week year ending on the  Saturday  closest to January 31.
Unless  otherwise  stated,  references  to the years 1996,  1995 and 1994 relate
respectively  to the fiscal years ended  February 1, 1997,  February 3, 1996 and
December 31, 1994.  Fiscal year 1995  consisted of 53 weeks and the other fiscal
years consisted of 52 weeks.

Restructuring (see Note 7 of Notes to Financial Statements)

During the fourth quarter of 1995, the Company  recorded a restructuring  charge
of $3.3 million to close eight  unprofitable  stores.  The charge  included $2.0
million  for store  closing  and lease  termination  costs and $1.3  million for
non-cash write-offs of equipment and leasehold  improvements.  In 1996 and 1995,
the eight stores generated sales of $3.9 million and $9.6 million, and operating
losses of $1.7 million and $1.8 million (net of depreciation expense of $127,000
and $375,000),  respectively.  Pursuant to the 1995  restructuring  plan,  seven
stores were closed in fiscal 1996 and one store was closed in February 1997. The
results  of  operations  in the  fourth  quarter  of 1996  includes  a credit of
$474,000  resulting  from the  partial  reversal  of the  restructuring  expense
recorded in 1995.  The  expense  reversal  was  primarily  due to the  favorable
negotiation of lease termination costs for the stores closed in 1996.

During the fourth  quarter  of 1994,  the  Company  accrued  $267,000  for costs
expected to be incurred in the closing of two stores.

Results of Operations

The following table sets forth the Company's results of operations  expressed as
a percentage of net sales for the fiscal years ended:

                                    February 1,   February 3,  December 31,
                                        1997         1996          1994
                                    ---------------------------------------
Net sales                              100.0%       100.0%        100.0%
Cost of sales (including
   buying, distribution and
   occupancy costs)                     72.2         77.1          73.9
                                    ---------------------------------------
Gross profit                            27.8         22.9          26.1
Selling, general and
   administrative expenses              24.5         25.8          24.7
Restructuring (credit)charge            (0.2)         1.5           0.1
                                    ---------------------------------------
Operating income (loss)                  3.5         (4.4)          1.3
Interest expense                         0.5          0.7           0.3
                                    ---------------------------------------
Income (loss) before
   income taxes                          3.0         (5.1)          1.0

Income tax expense (benefit)             1.2         (1.9)          0.4
                                    ---------------------------------------
Net income (loss)                        1.8%        (3.2%)         0.6%
                                    =======================================

                                       16
<PAGE>

1996 Compared to 1995

Net Sales

Net sales increased $5.7 million to $233.9 million in 1996, a 2.5% increase over
net sales of $228.3  million  in 1995.  The  increase  was  attributable  to the
opening of five  stores in 1996 and nine stores in 1995,  partially  offset by a
comparable store sales decrease of 1.1% on a 52 week basis, the closing of seven
stores  in 1996 and  sales in the  additional  week in 1995.  Average  sales per
square  foot in stores  open the full year  increased  1.3% to $233 in 1996 from
$230 in 1995.  The increase  was  attributable  to the  exclusion in 1996 of the
eight low  productivity  stores  which  were  closed in 1996 and 1997.  Sales of
private label and non-name brand footwear  constituted  17.3% and 19.5% of total
footwear sales in 1996 and 1995, respectively.

During 1995 and 1996, the Company's  primary  initiatives  were to significantly
reduce inventory  levels and reposition the women's  inventory to a more branded
focus. These initiatives negatively impacted comparable store sales in the first
half of the year,  but  significantly  improved  profitability.  On a  per-store
basis,  inventories  were 18% lower at the  beginning  of 1996 as compared  with
inventories at the beginning of 1995.

As part of the effort to enhance the image of Shoe Carnival, the Company intends
to raise the quality of  merchandise  carried in inventory.  The higher  quality
merchandise  is  expected  to raise the  average  sales  price of units sold and
increase  overall  profitability.  The increased  sales prices on higher quality
merchandise  may negatively  impact unit sales of footwear,  particularly in the
first half of 1997, but is not expected to result in negative  comparable  store
sales.

Gross Profit

Gross profit  increased $12.9 million to $65.1 million in 1996, a 24.7% increase
from gross profit of $52.2 million in 1995.  The  Company's  gross profit margin
increased to 27.8% from 22.9%.  As a percentage of sales,  buying,  distribution
and occupancy  costs  decreased 0.3% while the  merchandise  gross profit margin
increased by 4.6%. The increase in the  merchandise  margin was broad based with
most  categories  improving over the prior year due to lower  inventories  which
helped to minimize  the  exposure to  markdowns.  The largest  increase in gross
margin was realized on the sale of women's private label footwear.  During 1995,
the  writedown of inventory to the lower of cost or market  reduced gross profit
by $1.3  million.

The Company  expects gross profit  margins to continue to improve in 1997 due to
the increased  sales prices  anticipated  on higher  quality  merchandise  being
carried in inventory.

Selling, General and Administrative Expenses

Selling,  general and  administrative  expenses  decreased $1.5 million to $57.4
million in 1996 from $58.9 million in 1995. The Company incurred $2 million less
in store  selling  expenses in the seven stores  closed in 1996 as compared with
the prior year.  However,  this decrease was partially  offset by the additional


                                       17
<PAGE>

costs incurred for the stores opened in 1995 and 1996. Additionally, general and
administrative expenses decreased by $600,000 due to tighter expense control. As
a percentage of sales,  these expenses  decreased  1.3% in 1996,  primarily as a
result of the positive effect of the increase in net sales and lower advertising
costs.

The Company's policy is to expense all non-capital  expenditures  incurred prior
to the opening of a new store in the month of opening.  Pre-opening expenses for
new  stores  aggregated  approximately  $234,000,  or 0.2% of sales for five new
stores in 1996, and $605,000, or 0.3% of sales for nine new stores in 1995.

Interest Expense

Net interest  expense of $1.2 million in 1996 resulted from interest  expense of
$1.3  million and  interest  income of  $43,000.  Net  interest  expense of $1.6
million in 1995  resulted  from  interest  expense of $1.7  million and interest
income of $51,000.  The decrease in interest  expense was  attributable to lower
average debt  balances in 1996 and a decrease in the weighted  average  interest
rate on total debt to 8.3% in 1996 from 8.7% in 1995.

Income Taxes

The higher  effective  income tax expense  (benefit) rate for 1996 of 40.5%,  as
compared  to (38.1)%  for 1995,  was  primarily  the result of  unfavorable  tax
treatment of the 1995 net  operating  losses in certain  states.  The  effective
income tax rate in 1996 differed from the statutory  rate due primarily to state
and local income taxes, net of the federal tax benefit.

1995 Compared to 1994

Net Sales

Net sales  increased  $13.8  million to $228.3  million in 1995, a 6.4% increase
over net sales of $214.5 million in 1994. The increase was  attributable  to the
opening of nine stores in 1995 and 30 stores in 1994 and sales in the additional
week in 1995,  partially offset by a comparable store sales decrease of 10.0% on
a 52-week basis and the closing of one store in January 1995.  Average sales per
square  foot in stores open the full year  decreased  17.0% to $230 in 1995 from
$277 in 1994.  Sales of private label and non-name  brand  footwear  constituted
19.5% and 23.5% of total footwear sales in 1995 and 1994, respectively.

The  Company's   two  primary   strategic   initiatives   during  1995  were  to
significantly reduce inventory levels and to reposition its women's inventory to
consist  of  approximately  70%  branded   merchandise  and  30%  private  label
merchandise.  Merchandise  inventories  on a  per-store  basis  were  reduced by
approximately  17% from  December  31,  1994 to February 3, 1996 and the women's
inventory  at February 3, 1996  consisted  of 72%  branded  merchandise  and 28%
private label  merchandise.  This strategy  combined with a weak apparel  retail
environment negatively impacted sales and gross profit margin in 1995.

Gross Profit

Gross profit  declined  $3.7 million to $52.2  million in 1995, a 6.6%  decrease
from gross profit of $55.9 million in 1994.  The  Company's  gross profit margin
decreased to 22.9% from 26.1%.  As a percentage of sales,  buying,  distribution
and occupancy  costs  increased 1.5% while the  merchandise  gross profit margin


                                       18
<PAGE>

decreased by 1.7%. The decline in the merchandise  margin was largely the result
of reduced margins realized on the sale of women's  footwear.  The net reduction
in gross profit in 1995 and 1994  attributable to the write-down of inventory to
the  lower  of  cost  or  market  value  was  $1.3  million  and  $2.1  million,
respectively.

Selling, General and Administrative Expenses

Selling,  general  and  administrative  expenses  increased  $6 million to $58.9
million in 1995 from $52.9  million in 1994.  As a  percentage  of sales,  these
expenses increased 1.1% in 1995, primarily as a result of the negative impact of
the comparable  store sales decrease and higher  operating costs associated with
stores  which  opened  in 1995 and 1994.  Pre-opening  expenses  for new  stores
aggregated approximately $605,000, or 0.3% of sales for nine new stores in 1995,
and $2 million, or 0.9% of sales for 30 new stores in 1994.

Interest Expense

Net interest  expense of $1.6 million in 1995 resulted from interest  expense of
$1.7 million and interest income of $51,000. Net interest expense of $665,000 in
1994 resulted from interest expense of $812,000 and interest income of $147,000.
The increased  interest expense was attributable to higher average debt balances
in 1995 and an increase in the weighted  average  interest rate on total debt to
8.7% in 1995 from 7.5% in 1994.  During the first  quarter of 1994,  the Company
utilized  proceeds  from its equity  offering in November 1993 to fund its store
expansion.  Therefore,  no amounts were  outstanding  under the revolving credit
facility during that period.

Income Taxes

The lower effective  income tax expense  (benefit) rate for 1995 of (38.1%),  as
compared  to 42.1%  for 1994,  was  primarily  the  result  of  unfavorable  tax
treatment of net operating losses in certain states.

Liquidity and Capital Resources

The Company's sources and uses of cash are summarized as follows:

(000's)
Fiscal years                                1996        1995        1994
                                           --------------------------------
Net income (loss) plus depreciation
   and amortization                        $9,376     $(2,479)     $4,572
Restructuring (credit) charge                (474)      3,282         267
Deferred income taxes                       1,550      (1,818)         84
Working capital decreases (increases)       6,059       8,403     (18,876)
Other operating activities                    117          45          40
Net cash used in investing activities      (6,577)     (4,546)    (13,660)
Net cash (used in) provided by
   financing activities                    (9,326)     (3,746)     18,012
                                           --------------------------------
Net increase (decrease) in cash and
   cash equivalents                           725        (859)     (9,561)
Cash and cash equivalents at
   beginning of year                          900       1,759      11,391
                                           --------------------------------
Cash and cash equivalents at end
   of year                                 $1,625     $   900      $1,830
                                           ================================

                                       19
<PAGE>

The  Company's  primary  sources  of funds are cash flows  from  operations  and
borrowings under its revolving  credit facility.  As a result of its improvement
in  net  income  and  lower  inventory  levels,  cash  provided  from  operating
activities  was $16.6 million during 1996 as compared with $7.4 million in 1995.
Inventories  decreased  $3.5  million to $59.2  million at February 1, 1997 from
$62.7  million at February 3, 1996.  Cash provided by operating  activities  was
used during 1996 to fund capital  expenditures  and to reduce  long-term debt by
$9.2 million (net of capital lease obligations  incurred).  Excluding changes in
operating assets and liabilities, $10.6 million and $5.0 million was provided by
operating activities in 1996 and 1994,  respectively,  while $1 million was used
in operating activities in 1995.

Working  capital  decreased  to $45.1  million  at  February  1, 1997 from $50.2
million at February 3, 1996 and $61.7 million at January 28, 1995 primarily as a
result of the decrease in inventories. The current ratio at February 1, 1997 was
3.5 as  compared  to 3.4 at  February  3,  1996  and 5.1 at  January  28,  1995.
Long-term  debt  as  a  percentage  of  total  capital   (long-term   debt  plus
shareholders'  equity) was 13.1%, 24.1% and 25.2% at February 1, 1997,  February
3, 1996, and January 28, 1995, respectively.

Capital  expenditures  were $6.5  million in 1996,  $5.3 million in 1995 and $17
million in 1994 (including $162,000, $257,000, and $2.1 million of capital lease
assets in 1996, 1995 and 1994,  respectively).  Of the 1996  expenditures,  $1.9
million was incurred for new stores and $3 million was incurred for improvements
to and the remodeling of existing stores. The remaining capital  expenditures in
1996 were primarily for various store  improvements and enhancements to computer
systems.

Capital  expenditures  are  expected  to be $9 million to $11  million in fiscal
1997.  The actual  amount of cash required for capital  expenditures  depends in
part on the number of new stores opened, the amount of lease incentives, if any,
received from landlords and the number of stores  remodeled.  The opening of new
stores will be dependent upon, among other things, the availability of desirable
locations,  the negotiation of acceptable  lease terms and general  economic and
business conditions affecting consumer spending in areas the Company targets for
expansion.

In 1997,  the  Company  intends  to open  approximately  seven to 10 stores  and
remodel  approximately  60 of the  existing  stores  that  do not  have  the new
prototype  design at an  expected  aggregate  cost of between $6 million  and $8
million.  The  remaining  capital  expenditures  are expected to be incurred for
various store improvements,  enhancements to computer systems and administrative
and distribution equipment.

As part of the  Company's  effort  to  upgrade  the image of its  stores,  a new
prototype  design has been  utilized in all new and  remodeled  stores since the
fourth  quarter of 1995. The size of stores  utilizing the new prototype  design
has increased  from 10,000 square feet to between  12,000 and 18,000 square feet
depending  upon,  among  other  factors,  the  location  of the  store  and  the
population  base  the  store  is  expected  to  service.  Accordingly,   capital
expenditures  for new stores  have  increased  to an  average  of  approximately
$450,000,  including point-of-sale equipment which is generally acquired through
equipment leasing transactions.  The average inventory investment in a new store
is expected to range from $550,000 to $850,000,  depending on the size and sales
expectation  of the store and the timing of the new store  opening.  Pre-opening


                                       20
<PAGE>

expenses, such as advertising, salaries, supplies and utilities, are expected to
average $60,000 to $80,000 per-store.  On a per-store basis, for the five stores
opened during 1996, the initial inventory investment averaged $664,000,  capital
expenditures  averaged $426,000 and pre-opening  expenses  averaged $85,000.

At February 1, 1997, the Company's  credit facility  provided for $35 million in
cash  advances  and  letters of credit  issuances.  Borrowings  under the credit
facility are based on eligible  inventory.  The credit  agreement limits capital
expenditures  in  1997  to  $12  million.   Borrowings  and  letters  of  credit
outstanding  under this  facility at  February 1, 1997 were $8.5  million and $6
million, respectively.

The Company  anticipates  that its existing cash and cash flow from  operations,
supplemented by borrowings under its revolving credit line will be sufficient to
fund its planned  expansion and other operating cash  requirements  for at least
the next 12 months.

Effect of New Accounting Pronouncements

Earnings Per Share

In February 1997, The Financial  Accounting Standards Board issued SFAS No. 128,
"Earnings  Per  Share,"  which will be  effective  for the Company in the fourth
quarter of 1997.  SFAS No. 128 simplifies the computation for earnings per share
by excluding the dilutive effect of common stock equivalents from basic earnings
per  share  and  makes  the  earnings  per  share   calculation   comparable  to
international  standards. The Company has determined that the impact of adopting
this standard will not have a material  impact on previously  reported  earnings
per share.

Seasonality and Inflation

The Company's quarterly results of operations have fluctuated,  and are expected
to  continue  to  fluctuate  in the  future,  primarily  as a result of seasonal
variances and the timing of sales and costs  associated with opening new stores.
Non-capital expenditures, such as advertising and payroll, incurred prior to the
opening of a new store are  charged to expense in the month the store is opened.
Therefore,  results of  operations  may be adversely  affected in any quarter in
which the Company opens new stores.

The Company has three distinct peak selling periods: Easter,  back-to-school and
Christmas.

Factors That May Effect Future Results

This Annual Report contains  certain  forward looking  statements that involve a
number of risks and  uncertainties.  Among the factors  that could cause  actual
results to differ materially are the following:  general economic  conditions in
the areas of the  United  States  in which the  Company's  stores  are  located;
changes in the overall retail  environment and more  specifically in the apparel
and  footwear  retail  sectors;  the impact of  competition,  weather  patterns,
consumer buying trends and the ability of the Company to identify and respond to
emerging  fashion  trends;  the  availability  of desirable  store locations and
management's  ability to negotiate acceptable lease terms and open new stores in
a timely manner;  and changes in the political and economic  environments in the
People's  Republic of China,  where most of the Company's private label products
are manufactured,  and the continued favorable trade relationships between China
and the United States.

                                       21
<PAGE>

ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

Report of Management

Management  of the Company is  responsible  for the  preparation,  integrity and
objectivity of the financial  information  included in this annual  report.  The
financial  statements have been prepared in conformity  with generally  accepted
accounting  principles  and  necessarily  include  amounts  which are based upon
estimates and judgments by management.

Management  maintains  internal  accounting  control systems designed to provide
reasonable  assurance that assets are safeguarded,  transactions are executed in
accordance with  management's  authorization  and the accounting  records may be
relied upon for the  preparation  of financial  statements  and other  financial
information.  This  system  of  internal  controls  has  been  designed  and  is
maintained in  recognition  of the concept that the cost of controls  should not
exceed the benefit derived therefrom.

The Audit Committee of the Board of Directors meets periodically with management
and the  independent  auditors  to  review  matters  relating  to the  Company's
financial reporting,  the adequacy of internal control systems and the scope and
results of the annual audit.  Representatives  of the independent  auditors have
free access to the Audit Committee and the Board of Directors.

The Company's  financial  statements have been audited by Deloitte & Touche LLP,
whose report, which follows, expresses an opinion as to the fair presentation of
the  financial  statements  and is based on an  independent  audit  performed in
accordance with generally accepted auditing standards.


Independent Auditors' Report

To the Board of Directors and Shareholders of Shoe Carnival, Inc.:

We have audited the  accompanying  balance sheets of Shoe Carnival,  Inc., as of
February  1, 1997,  February  3, 1996,  and  January  28,  1995 and the  related
statements  of income,  shareholders'  equity and cash flows for the years ended
February 1, 1997,  February 3, 1996, December 31, 1994, and the one-month period
ended  January  28,  1995.  Our audits also  included  the  financial  statement
schedule  listed  in the  Index  at Item  14.  These  financial  statements  and
financial statement schedule are the responsibility of the Company's management.
Our responsibility is to express an opinion on these financial  statements based
on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe our audits provide a reasonable basis for our opinion.

In our  opinion,  such  financial  statements  present  fairly,  in all material
respects,  the financial  position of Shoe Carnival,  Inc., at February 1, 1997,
February 3, 1996 and December 31, 1994,  and the results of its  operations  and
its cash flows for the years ended February 1, 1997,  February 3, 1996, December
31, 1994,  and the one-month  period ended January 28, 1995, in conformity  with
generally accepted accounting  principles.  Also, in our opinion, such financial
statement  schedule,   when  considered  in  relation  to  the  basic  financial
statements  taken  as a whole,  present  fairly  in all  material  respects  the
information set forth.


/s/ Deloitte & Touche LLP

Deloitte & Touche LLP
Stamford, Connecticut
March 7, 1997

                                       22
<PAGE>


Shoe Carnival, Inc.
Balance Sheets
                                        February 1,   February 3,  January 28,
(In thousands, except share data)           1997         1996           1995
                                        --------------------------------------
Assets
Current Assets:
 Cash and cash equivalents               $  1,625      $    900      $  1,759
 Accounts receivable                          916           986           561
 Notes receivable from shareholders            22            40            74
 Merchandise inventories                   59,240        62,699        70,369
 Deferred income tax benefit                  400         1,820           710
 Other                                        906         4,660         3,457
                                        --------------------------------------
Total Current Assets                       63,109        71,105        76,930
Property and equipment-net                 30,817        31,160        30,831
                                        --------------------------------------
Total Assets                             $ 93,926      $102,265      $107,761
                                        ======================================
Liabilities and Shareholders' Equity
Current Liabilities:
 Accounts payable                        $ 12,159      $ 12,783      $ 10,131
 Accrued and other liabilities              5,172         7,504         4,510
 Current portion of long-term debt            688           612           573
                                        --------------------------------------
Total Current Liabilities                  18,019        20,899        15,214
Long-term debt                              9,621        18,922        22,450
Deferred lease incentives                   1,458         1,948         1,703
Deferred income taxes                       1,056           925         1,633
                                        --------------------------------------
Total Liabilities                          30,154        42,694        41,000
                                        --------------------------------------
Shareholders' Equity:
 Common stock, no and $.10 par value,
    50,000,000 shares authorized,
    13,032,115, 13,018,588 and
    13,018,588 shares issued and
    outstanding                                 0         1,302         1,302
 Additional paid-in capital                61,398        60,035        60,035
 Retained earnings (deficit)                2,374        (1,766)        5,424
                                        --------------------------------------
Total Shareholders' Equity                 63,772        59,571        66,761
                                        --------------------------------------
Total Liabilities and Shareholders'
  Equity                                 $ 93,926      $102,265      $107,761
                                        ======================================

See notes to financial statements


                                       23
<PAGE>


Shoe Carnival, Inc.
Statements of Income
(In thousands, except share data)

For fiscal years or period ended (1)

                         February 1,   February 3,   January 28,  December 31,
                             1997           1996       1995(1)         1994
                        ------------------------------------------------------
Net sales                  $233,945      $228,263     $ 12,833     $  214,528
Cost of sales
 (including buying,
  distribution and
  occupancy costs)          168,814       176,019       10,372        158,614
                        ------------------------------------------------------
Gross profit                 65,131        52,244        2,461         55,914
Selling, general
  and administrative
  expenses                   57,405        58,946        3,681         52,907
Restructuring (credit)
  charge                       (474)        3,282                         267
                        ------------------------------------------------------
Operating income (loss)       8,200        (9,984)      (1,220)         2,740
Interest expense              1,242         1,626          140            665
                        ------------------------------------------------------
Income (loss) before
  income taxes                6,958       (11,610)      (1,360)         2,075
Income tax expense
  (benefit)                   2,818        (4,420)        (544)           874
                        ------------------------------------------------------
Net income (loss)          $  4,140      $ (7,190)      $ (816)      $  1,201
                        ======================================================
Net income (loss)
  per share                $    .32      $   (.55)      $ (.06)      $    .09
                        ======================================================
Weighted average common
  shares and common
  equivalent shares
  outstanding            13,028,584    13,030,576   13,018,588     13,051,084
                        ======================================================


(1) Relates to the four week transition period ended January 28, 1995.


See notes to financial statements


                                       24
<PAGE>


Shoe Carnival, Inc.
Statements of Shareholders' Equity

(In thousands, except share data)
                                               Additional   Retained
                               Common Stock      Paid-In    Earnings
                           Shares      Amount    Capital    (Deficit)   Total
                      --------------------------------------------------------
Balance at
 January 1, 1994       13,015,488     $1,302     $59,991     $5,039   $66,332
Compensation from stock
 option grant                                         18                   18
Exercise of stock
 options                    3,100                     26                   26
Net income                                                    1,201     1,201
                      --------------------------------------------------------
Balance at
  December 31, 1994    13,018,588      1,302      60,035      6,240    67,577
Net loss during the
 four-week transition
 period ended
 January 28, 1995                                              (816)     (816)
                      --------------------------------------------------------
Balance at
 January 28, 1995      13,018,588      1,302      60,035      5,424    66,761
Net loss                                                     (7,190)   (7,190)
                      --------------------------------------------------------
Balance at
 February 3, 1996      13,018,588      1,302      60,035     (1,766)   59,571
Employee stock purchase
 plan purchases            13,527                     61                   61
Elimination of par
 value                                (1,302)      1,302
Net income                                                    4,140     4,140
                      -------------------------------------------------------
Balance at
 February 1, 1997      13,032,115    $     0     $61,398     $2,374   $63,772
                      =======================================================

See notes to financial statements


                                       25
<PAGE>


Shoe Carnival, Inc.
Statements of Cash Flows

(In thousands)
Fiscal years or period ended (1)

                           February 1,  February 3,  January 28,  December 31,
                              1997          1996       1995 (1)       1994
                           ---------------------------------------------------
Cash Flows From Operating
 Activities
  Net income (loss)           $ 4,140      $(7,190)       $(816)      $ 1,201
  Adjustments to reconcile net
   income (loss) to net cash
   provided by (used in)
   operating activities:
    Depreciation and
      amortization              5,236        4,711          361         3,371
    Restructuring (credit)
      charge                     (474)       3,282                        267
    Loss on retirement of
      assets                      305          293                         16
    Deferred income taxes       1,550       (1,818)         (23)           84
    Other                        (188)        (248)          (9)           24
    Changes in operating
     assets and liabilities:
      Merchandise inventories   3,459        7,670       (1,936)      (19,863)
      Accounts receivable          69         (425)         205           (47)
      Accounts payable and
       accrued liabilities     (1,221)       2,364        1,555         2,767
      Other                     3,752       (1,206)        (794)       (1,733)
                              ------------------------------------------------
Net cash provided by (used in)
 operating activities          16,628        7,433       (1,457)      (13,913)
                              ------------------------------------------------
Cash Flows From Investing
 Activities
  Purchases of property and
   equipment                   (6,294)      (5,074)        (465)      (14,858)
  Notes from shareholders          18           34                        156
  Lease incentives               (303)         494                        846
  Other                             2                                     196
                              ------------------------------------------------
Net cash used in investing
 activities                    (6,577)      (4,546)        (465)      (13,660)
                              ------------------------------------------------

                                       26
<PAGE>


Cash Flows From Financing
 Activities
  Borrowings under lines of
   credit                     174,450      138,625        5,050        82,975
  Payments on lines of
   credit                    (183,200)    (141,775)      (3,150)      (64,475)
  Payments on long-term debt     (637)        (596)         (49)         (514)
  Proceeds from issuance of
   stock                           61                                      26
                             -------------------------------------------------
Net cash (used in) provided
 by financing activities       (9,326)      (3,746)       1,851        18,012
                             -------------------------------------------------
Net increase(decrease) in
 cash and cash equivalents        725         (859)         (71)       (9,561)
Cash and cash equivalents
 at beginning of period           900        1,759        1,830        11,391
                             -------------------------------------------------
Cash and Cash Equivalents
 at End of Period            $  1,625       $  900      $ 1,759        $1,830
                             =================================================
Supplemental disclosures of cash flow information:
  Cash paid during period
   for interest              $  1,337       $1,814      $    63        $  686
  Cash (refunded) paid during
   period for income taxes     (2,150)        (919)          21         2,079
  Capital lease obligations
   incurred                       162          257                      2,123

(1) Relates to the four week transition period ended January 28, 1995.

See notes to financial statements


                                       27
<PAGE>


Shoe Carnival, Inc.
Notes to Financial Statements

Note 1 - Organization and Description of Business

Shoe Carnival, Inc. (the "Company"), was incorporated on February 25, 1988 under
the name of DAR Group  Investments,  Inc.  The Company  changed its name to Shoe
Carnival,  Inc., on January 15, 1993. The Company's primary activity is the sale
of footwear and related products through  Company-operated  retail stores in the
Midwest, South and Southeastern regions of the United States.

Note 2 - Summary of Significant Accounting Policies

Fiscal Year

On February 9, 1995, the Board of Directors approved a change in the fiscal year
from a 52/53 week fiscal year  ending the  Saturday  closest to December 31 to a
52/53 week fiscal year ending on the Saturday  closest to January 31,  effective
for the fiscal  year ended  February  3, 1996.  As a result of the  change,  the
Company  reported  a short  fiscal  year  transition  period of four  weeks from
January 1, 1995 through January 28, 1995.  Footnotes for this transition  period
have been included where applicable.  Unless otherwise stated, references to the
years  1996,  1995,  and 1994  relate  respectively  to the fiscal  years  ended
February 1, 1997,  February 3, 1996,  and December  31,  1994.  Fiscal year 1995
consisted of 53 weeks and fiscal years 1996 and 1994 consisted of 52 weeks.

Cash and Cash Equivalents

The  Company   considers  all  certificates  of  deposit  and  other  short-term
investments  with an original  maturity  date of three months or less to be cash
equivalents.

Merchandise Inventories

Merchandise  inventories  are  stated at the  lower of cost or market  using the
first-in,  first-out  (FIFO)  method.  In determining  market value,  management
estimates  the  future  sales  price of items of  merchandise  contained  in the
inventory as of the balance sheet date. Factors considered in this determination
include among others,  current and recently recorded sales prices, the length of
time product has been held in inventory and quantities of various product styles
contained in inventory.  The ultimate  amount  realized from the sale of certain
product could differ materially from management's estimates.

Property and Equipment

Property  and  equipment is stated at cost.  Depreciation  and  amortization  of
property, equipment and leasehold improvements are provided on the straight-line
method  over the  shorter  of the  estimated  useful  lives of the assets or the
applicable  lease terms.  Lives used in computing  depreciation and amortization
range from two to 30 years. Expenditures for maintenance and repairs are charged
to expense as incurred.  Expenditures which materially increase values,  improve
capacities or extend useful lives are capitalized.  Upon sale or retirement, the


                                       28
<PAGE>

costs and related  accumulated  depreciation or amortization are eliminated from
the  respective  accounts  and  any  resulting  gain  or  loss  is  included  in
operations.

Deferred Lease Incentives

All incentives received from landlords for leasehold  improvements and fixturing
of new stores are recorded as deferred income and amortized over the life of the
lease on a straight-line basis as a reduction of rental expense.

Revenue Recognition

Sales are recorded net of an estimate for returns and allowances.

Store Opening Costs

Non-capital  expenditures  incurred  prior to the  opening  of a new  store  are
charged to expense in the month the store is opened.

Reclassifications

Certain  reclassifications  to the 1994 financial  statements  have been made to
conform with the current year's presentation.

Earnings Per Share

In February 1997, The Financial  Accounting Standards Board issued SFAS No. 128,
"Earnings  Per  Share,"  which will be  effective  for the Company in the fourth
quarter of 1997.  SFAS No. 128 simplifies the computation for earnings per share
by excluding the dilutive effect of common stock equivalents from basic earnings
per  share  and  makes  the  earnings  per  share   calculation   comparable  to
international  standards. The Company has determined that the impact of adopting
this standard will not have a material  impact on previously  reported  earnings
per share.

Use of Management Estimates

The preparation of financial  statements in conformity  with generally  accepted
accounting  principles  requires  that  management  make certain  estimates  and
assumptions  that  affect the  reported  amounts of assets and  liabilities  and
disclosure of  contingent  assets and  liabilities  at the date of the financial
statements.  The reported  amounts of revenues and expenses during the reporting
period may be affected by the estimates and  assumptions  management is required
to make. Actual results could differ from those estimates.

Note 3 - Property and Equipment-net

The following is a summary of property and equipment:

(000's)                        February 1,   February 3,   January 28,
                                 1997          1996           1995
                             ------------------------------------------
Land                           $   205       $   205        $   205
Buildings                        5,813         5,807          3,793
Furniture, fixtures
  and equipment                 22,052        19,201         17,380


                                       29
<PAGE>

Leasehold improvements          16,573        15,517         13,952
Equipment under capital leases   3,737         3,574          3,428
Construction in progress                                      1,587
                             ------------------------------------------
Total                           48,380        44,304         40,345
Less accumulated depreciation
  and amortization              17,563        13,144          9,514
                             ------------------------------------------
Property and equipment-net     $30,817       $31,160        $30,831
                             ==========================================

Note 4 - Accrued and Other Liabilities

Accrued and other liabilities consisted of the following:

(000's)                        February 1,   February 3,   January 28,
                                  1997          1996          1995
                              -----------------------------------------
Restructuring reserve
  (See Note 7)                 $   318       $ 3,468        $   229
Advertising                      1,515           981          1,149
Employee compensation and
  benefits                       1,179           958          1,128
Sales and use tax                  597           476            578
Other                            1,563         1,621          1,426
                              -----------------------------------------
Total accrued and other
  liabilities                  $ 5,172       $ 7,504        $ 4,510
                              =========================================

Note 5 - Long-Term Debt

Long-term debt consisted of the following:

(000's)                        February 1,   February 3,   January 28,
                                  1997          1996          1995
                              -----------------------------------------
Revolving line  of credit      $ 8,500       $17,250        $20,400
Capital lease obligations
  (see Note 6)                   1,809         2,284          2,623
                              -----------------------------------------
Total                           10,309        19,534         23,023

Less current portion               688           612            573
                              -----------------------------------------
Total long-term debt, net of
 current portion               $ 9,621       $18,922        $22,450
                              =========================================

At February 3, 1996, the Company had an unsecured $40 million  credit  agreement
(the  "Credit  Agreement")  with a bank group which  provided  for a $30 million
revolving  line of credit  and a $10  million  line of credit  reserved  for the
issuance of letters of credit.

                                       30
<PAGE>

On April 10, 1996,  the Credit  Agreement,  including the  financial  convenants
contained  therein,  was  amended,  reducing  the total  credit  facility to $35
million.  Sublimits  for cash  borrowings  and letter of credit  issuances  were
eliminated under the amended Credit Agreement.  Borrowings are based on eligible
inventory and bear interest,  at the Company's option, at the agent bank's prime
rate (8.25% at February 1, 1997) or the  applicable  London  Inter-Bank  Offered
Rate (LIBOR) plus from 1.0% to 2.0%,  depending on the Company's  achievement of
certain performance  criteria.  A commitment fee of .25% per annum is charged on
the unused portion of the first $30 million of the bank group's commitment.  The
Credit Agreement contains various restrictive and financial covenants, including
the maintenance of specific financial ratios, and a limitation on the payment of
dividends.  The most restrictive  convenant  limits capital  expenditures to $12
million in fiscal 1997. At February 1, 1997,  outstanding letters of credit were
approximately $6 million.

On February 1, 1997,  the Credit  Agreement was amended to extend the expiration
date to March 31,  1999 and to adjust  certain  financial  covenants  to be less
restrictive.

Note 6 - Leases

The  Company  leases all of its retail  locations  and certain  equipment  under
operating  leases  expiring at various dates through  2015.  Seventy-one  leases
provide for contingent  rental  payments of between 2% and 5% of sales in excess
of stated amounts.  Certain leases also contain escalation clauses for increases
in minimum rentals,  operating costs and taxes. In addition,  the Company leases
equipment under  capitalized  leases expiring at various dates through 2001. The
present  value of minimum lease  payments for  equipment  under capital lease is
included in long-term debt (see Note 5).

Rental expense for the Company's operating leases consisted of:

(000's)
Fiscal years                    1996      1995     1994
                               --------------------------
Rentals for real property      $12,208  $12,062   $9,182
Equipment rentals                  411      397      266
                               --------------------------
Total                          $12,619  $12,459   $9,448
                               ==========================

Future minimum lease payments at February 1, 1997 are as follows:

(000's)                              Operating    Capital
Fiscal years                           Leases     Leases
                                     --------------------
1997                                  $10,289     $   839
1998                                    9,564         770
1999                                    9,109         391
2000                                    8,712          78
2001                                    8,157           5
Thereafter to 2015                     22,194           0
                                     --------------------
Minimum lease payments                $68,025       2,083
                                     ========

                                       31
<PAGE>

Less imputed interest at rates
  ranging from 8.2% to 11.9%                          274
                                                  -------
Present value of net minimum lease
  payments of which $688,000 is
  included in current liabilities                 $ 1,809
                                                  =======

Investment in equipment  under capital lease,  which is included in property and
equipment, was:

(000's)                        February 1,   February 3,   January 28,
                                   1997          1996          1995
                              -----------------------------------------
Equipment                         $3,737       $3,574         $3,428
Less accumulated amortization      2,124        1,390            799
                              -----------------------------------------
Equipment under capital
  lease-net                       $1,613       $2,184         $2,629
                              =========================================

Note 7 - Restructuring Charge

In the fourth  quarters  of 1995 and 1994,  the Company  recorded  restructuring
charges  related to its plan to close a total of nine  unprofitable  stores.  At
February 1, 1997,  eight stores had been closed with the final store  closing in
February 1997. The components of the restructuring charge and an analysis of the
amounts charged against the reserve are outlined in the following table:

(000's)                    February 1,  February 3,   January 28,   December 31,
                              1997          1996          1995          1994
                           -----------------------------------------------------
Beginning restructuring
 reserve                     $3,468        $  229        $  234
Restructuring (credit)
 charge:
 Store closing and lease
  termination costs            (474)        1,953                       $ 105
 Equipment and leasehold
  improvement write-offs                    1,329                         162
                           -----------------------------------------------------
 Total restructuring
  (credit) charge              (474)        3,282                         267
Costs applied against reserve:
 Store closing and lease
  termination costs          (1,418)          (43)           (5)
 Equipment and leasehold
  improvement write-offs     (1,258)                                      (33)
                           -----------------------------------------------------
Ending restructuring
 reserve                     $  318        $3,468        $  229        $  234
                           =====================================================

                                       32
<PAGE>

In the  aggregate,  the eight  stores  closed in fiscal 1996 and  February  1997
generated sales of $3.9 million and $9.6 million,  and operating  losses of $1.7
million  and $1.8  million  (including  depreciation  expense  of  $127,000  and
$375,000)  during  1996 and 1995,  respectively.  Cash  outlays  in 1996 of $1.7
million were for lease  termination  and store closing costs of $1.4 million and
the repayment of $293,000 of lease  incentives which were recorded as a deferred
liability.  The  restructuring  credit  recorded  in the fourth  quarter of 1996
resulted primarily from favorable negotiation of lease termination costs.

The  remaining  restructuring  charges of $318,000  at February 1, 1997  include
management's best estimates of amounts required to be paid for store closing and
lease  termination  costs of the final store which closed in February  1997. The
total  amount of the cash  payments  ultimately  required  could differ from the
amounts  recorded if  management  is unable to  negotiate  an  acceptable  lease
termination agreement with the landlord.

Note 8 - Income Taxes

The provision (benefit) for income taxes consisted of:

(000's)
Fiscal years                      1996      1995      1994
                                 --------------------------
Current:
 Federal                         $  976   $(2,211)    $ 572
 State                              292      (392)      218
                                 --------------------------
 Total current                    1,268    (2,603)      790
                                 --------------------------
Deferred:
 Federal                          1,390    (1,575)       65
 State                              160      (242)       19
                                 --------------------------
 Total deferred                   1,550    (1,817)       84
                                 --------------------------
 Total provision (benefit)       $2,818   $(4,420)    $ 874
                                 ==========================

                                       33
<PAGE>

Included in other current  assets are income tax  receivables  in the amounts of
$285,000,  $3.9  million and $2.2  million as of  February 1, 1997,  February 3,
1996, and January 28, 1995 respectively.

A reconciliation between the statutory federal income tax rate and the effective
income tax rate is as follows:

Fiscal years                      1996      1995      1994
                                 --------------------------
U.S. Federal statutory
  tax rate                        34.0%    (34.0%)    34.0%
State and local income
  taxes, net of federal
  tax benefit                      5.5      (3.9)      7.4
Other                              1.0       (.2)       .7
                                 --------------------------
Effective tax rate                40.5%   (38.1%)     42.1%
                                 ==========================

Deferred income taxes are the result of temporary differences in the recognition
of revenue and expense for tax and financial reporting purposes.  The sources of
these differences and the tax effect of each are as follows:

(000's)                                         February 1,      February 3,
                                                   1997             1996
                                               ------------------------------
Deferred tax assets:
 Restructuring reserve                            $  121           $1,523
 Alternative minimum tax
   credit carryforward                               723              936
 Accrued rent                                        244              190
 Accrued compensation                                166              147
 State net operating loss carry forwards              60              114
 Lease incentives                                     19               42
 Other                                                99              128
                                               ------------------------------
 Total deferred tax assets                        $1,432           $3,080
                                               ==============================
Deferred tax liabilities:
 Depreciation                                     $  928           $1,119
 Purchase accounting adjustments                     932              926
 Inventory valuation                                 227              140
                                               ------------------------------
 Total deferred tax liabilities                   $2,087           $2,185
                                               ==============================

Note 9 - Employee Benefit Plans

Retirement Savings Plan

On February  24,  1994,  the  Company's  Board of  Directors  approved  the Shoe
Carnival Retirement Savings Plan (the "Retirement Plan"). The Retirement Plan is
open to all employees who have been employed for one year, are at least 21 years
of age and who work at least 1,000 hours per year. The primary savings mechanism
under  the  Retirement  Plan is a  401(k)  plan  under  which  an  employee  may
contribute  up to 15% of earnings  with the Company  matching  the first 4% at a
rate of 50%.  Employee  and  Company  contributions  are paid to a  trustee  and
invested in up to six investment  options at the  participants'  direction.  The
Company  contributions  to the  participants'  accounts become fully vested upon
completion of five years of participation in the Retirement Plan.  Contributions
charged to expense in 1996,  1995 and 1994 were $198,000,  $172,000 and $121,000
respectively.

                                       34
<PAGE>

Stock Purchase Plan

On May 11, 1995, the Company's  shareholders  approved the Shoe  Carnival,  Inc.
Employee  Stock  Purchase  Plan (the  "Stock  Purchase  Plan") as adopted by the
Company's  Board of  Directors  on February  9, 1995.  The Stock  Purchase  Plan
reserves 300,000 shares of the Company's common stock (subject to adjustment for
any subsequent  stock splits,  stock  dividends and certain other changes in the
common  stock) for issuance  and sale to any employee who has been  employed for
more  than a year  at the  beginning  of the  calendar  year,  and who is not an
executive  officer or  director,  at 85% of the then fair  market  value up to a
maximum of $5,000 in any calendar  year.  During 1996,  14,000  shares of common
stock were purchased by  participants  in the plan.  Proceeds to the Company for
the sale of the shares was approximately $61,000.

Note 10 - Stock Option and Incentive Plans

1989 Stock Option Plan

Non-qualified stock options for a total of 1,500,000 shares of common stock were
granted to certain officers, directors and other key employees prior to 1993. On
November 1, 1992, the participants  exercised all outstanding  stock options and
the plan was effectively  terminated.  Net proceeds to the Company from the sale
of such shares were $239,000.  In November 1992, the Company loaned an aggregate
of $633,000 on a fully recourse basis to the  participants to permit them to pay
an  estimated  amount  of  income  taxes  due as a result  of the  stock  option
exercise.  Of this  amount,  $239,000 was  classified  as a reduction to paid-in
capital and $158,000 was recorded as a current asset.  The notes evidencing such
loans bear  interest at a rate of 6% per annum and were  originally  due in four
equal  annual  installments,  the  first  of which  was  paid in 1993.  The 1995
principal  payment was extended for one year for participants who were employees
of the  Company on the date the  payment was  originally  due. In 1996,  certain
participants  paid an aggregate of $18,000 in principal (plus accrued  interest)
to the Company to retire their  outstanding  notes.  The 1995 and 1996 principal
payment for the remaining  participants was extended for one year. The aggregate
principal balance  outstanding on the loans to the participants was $261,000 and
$279,000 as of February 1, 1997 and February 3, 1996, respectively.

1993 Stock Option and Incentive Plan

Effective  January 15, 1993, the Company's  Board of Directors and  shareholders
approved the 1993 Stock Option and Incentive  Plan (the "1993  Plan").  The 1993
Plan reserves for issuance 900,000 shares of the Company's common stock (subject
to adjustment for any subsequent stock splits, stock dividends and certain other
changes in the common  stock)  pursuant to any incentive  awards  granted by the
Stock  Option  Committee of the Board of Directors  which  administers  the 1993
Plan.  The 1993 Plan  provides for the grant of incentive  awards in the form of
stock  options or  restricted  stock to officers and other key  employees of the
Company.  Stock options granted under the plan may be either options intended to
qualify for federal income tax purposes as "incentive  stock options" or options
not qualifying for favorable tax treatment  ("non-qualified stock options").  At
February 1, 1997, options to purchase 207,374 common shares were exercisable and
252,975  shares of unissued  common stock were  reserved for future grants under
the plan.

The Company applies Accounting  Principles Board Opinion No. 25, "Accounting for
Stock  Issued to  Employees"  (APB No. 25), in  accounting  for  employee  stock
options.  Accordingly,  no compensation expense has been recognized for the 1993
Plan.

                                       35
<PAGE>

Pro forma information regarding net income and earnings per share is required by
SFAS No. 123, "Accounting for Stock-Based Compensation," and has been determined
as if the Company had  accounted for its stock options under SFAS No. 123's fair
value method.  The fair value of these options was estimated at grant date using
Black-Scholes   option  pricing  model  with  the  following   weighted  average
assumptions:

Fiscal years                                  1996              1995
                                             ------            ------
Risk free interest rate                        6.8%              7.6%
Expected dividend yield                        0.0%              0.0%
Expected volatility                           50.5%             45.7%
Expected term                                5 Years           5 Years

For the  purpose  of pro forma  disclosures,  the  estimated  fair  value of the
options is amortized to expense over the options' vesting period.  The Company's
pro forma information follows:

(000's, except per share data)

Fiscal years                                   1996              1995
                                              ------            ------
Pro forma net income (loss)                   $3,984           $(7,263)
Pro forma net income (loss) per share           $.31             $(.56)

The weighted-average  fair value of options granted was $2.79 and $2.37 for 1996
and 1995, respectively.

The following  table  summarizes the  transactions  pursuant to the stock option
plans for the three-year period ended February 1, 1997:

                                                  Weighted Average
                                      Shares       Exercise Price
                                   -------------------------------
Balance at January 1, 1994           249,225            $9.14

  Granted                            261,000            12.04
  Cancelled                          (49,200)           10.30
  Exercised                           (3,100)            8.67
                                   -------------------------------
Balance at December 31, 1994         457,925            10.82

  Granted                            155,500             4.83
  Cancelled                          (55,125)            9.63
                                   -------------------------------
Balance at February 3, 1996          558,300             9.27
  Granted                            339,500             5.31
  Cancelled                         (253,875)           11.94
                                   -------------------------------
Balance at February 1, 1997          643,925            $6.15
                                   ===============================

Note 11 - Contingencies

Litigation

The Company is involved in various routine legal  proceedings  incidental to the
conduct of its  business,  none of which is expected to have a material  adverse
effect on the Company's financial position.

                                       36
<PAGE>

Note 12 - Other Related Party Transactions

The Company's Chairman and Principal Shareholder is the principal shareholder of
LC Footwear,  Inc. The Company purchased  approximately $258,000 and $229,000 of
merchandise from LC Footwear, Inc. in 1996 and 1995, respectively.

Weaver  International  Footwear,  Inc. ("Weaver  International"),  a corporation
owned and operated by the son of the Principal Shareholder, serves as one of the
Company's import agents.  Weaver  International has represented the Company on a
commission  basis in  dealings  with  shoe  factories  in  mainland  China  (and
previously  Brazil),  where  most  of the  Company's  private  label  shoes  are
manufactured. Commissions paid to Weaver International were $915,000, $1,256,000
and $1,548,000 in 1996,  1995 and 1994,  respectively.  All payments  associated
with the importation of goods through Weaver  International  are settled in U.S.
dollars.

Note 13 - Quarterly Results (Unaudited)

Quarterly results are determined in accordance with the accounting policies used
for annual data and include  certain  items based upon  estimates for the entire
year. All fiscal  quarters in 1996 and 1995 include  results for 13 weeks except
for the  fourth  quarter  of 1995  which  includes  results  for 14  weeks.  The
following table summarizes results for 1996 and 1995:

(000's, except per share data)
                                    First     Second    Third    Fourth
1996                               Quarter    Quarter  Quarter   Quarter
                                   -------------------------------------
Net sales                          $58,208    $57,597  $63,882   $54,258
Gross profit                        16,349     15,928   19,018    13,836
Operating income                     2,000      1,842    3,971       387
Net income (1)                         921        891    2,197       131
Net income per share               $   .07    $   .07  $   .17   $   .01

(000's, except per share data)
                                    First     Second    Third    Fourth
1995                               Quarter    Quarter  Quarter   Quarter
                                   -------------------------------------
Net sales                          $55,063    $55,483  $60,166   $57,551
Gross profit                        14,195     14,845   16,284     6,920
Operating income (loss)                962      1,411    1,500   (13,857)
Net income (loss)(2)                   283        625      634    (8,732)
Net income (loss) per share           $.02       $.05     $.05     $(.67)

(1) The results of operations  in the fourth  quarter of 1996 includes a pre-tax
credit of  $474,000  resulting  from the partial  reversal of the  restructuring
charge taken in 1995.

(2) The net loss in the fourth quarter of 1995 includes a pre-tax charge of $3.3
million to establish a reserve for expected  costs to be incurred in the closing
of eight  stores  and a $2.9  million  charge to cost of sales  for  anticipated
losses to be incurred in the liquidation of clearance product.


                                       37
<PAGE>


                                 SHOE CARNIVAL, INC.
                  SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS

                                                    Charged
                                   Balance at     (Credited) to    Balance at
                                   Beginning       Costs and         End of
      Descriptions                 of Period        Expenses         Period
      ------------                 ----------      ------------    ----------

Year ended December 31, 1994
   Reserve for sales returns
    and allowances..............   $  75,000      $   39,492       $  114,492
   Inventory reserve............     936,127       2,063,873        3,000,000

One-month period ended
 January 28, 1995
   Reserve for sales returns
     and allowances.............     114,492               0          114,492
   Inventory reserve............   3,000,000               0        3,000,000

Year ended February 3, 1996
   Reserve for sales returns
     and allowances.............     114,492               0          114,492
   Inventory reserve............   3,000,000       1,300,000        4,300,000

Year ended February 1, 1997
   Reserve for sales returns
     and allowances............      114,492               0          114,492
   Inventory reserve...........    4,300,000      (3,000,000)       1,300,000


ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
         FINANCIAL DISCLOSURE

There have been no changes in or  disagreements  with the Company's  independent
accountants on accounting or financial disclosures.


                                  PART III

ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

The  information  required by this Item concerning the Directors and nominee for
Director of the Company is  incorporated  herein by reference  to the  Company's
definitive  Proxy Statement for its 1997 Annual Meeting of  Shareholders,  to be
filed with the  Commission  pursuant to Regulation 14A within 120 days after the
end of the Company's fiscal year.  Information concerning the executive officers
of the Company is included under the caption "Executive Officers of the Company"
at the end of Part I of this Annual Report.  Such  information  is  incorporated
herein by reference,  in accordance with General  Instruction  G(3) to Form 10-K
and Instruction 3 to Item 401(b) of Regulation S-K.


                                       38
<PAGE>

ITEM 11.  EXECUTIVE COMPENSATION

The information  required by this Item concerning  remuneration of the Company's
officers  and  Directors  and  information   concerning  material   transactions
involving such officers and Directors is incorporated herein by reference to the
Company's definitive Proxy Statement for its 1997 Annual Meeting of Shareholders
which will be filed  pursuant to Regulation 14A within 120 days after the end of
the Company's fiscal year.


ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The  information  required  by this  Item  concerning  the  stock  ownership  of
management  and  five  percent  beneficial  owners  is  incorporated  herein  by
reference  to the  Company's  definitive  Proxy  Statement  for its 1997  Annual
Meeting of  Shareholders  which will be filed  pursuant to Regulation 14A within
120 days after the end of the Company's last fiscal year.


ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

The  information  required by this Item  concerning  certain  relationships  and
related  transactions  is  incorporated  herein by  reference  to the  Company's
definitive  Proxy  Statement for its 1997 Annual Meeting of  Shareholders  which
will be filed  pursuant to  Regulation  14A within 120 days after the end of the
Company's last fiscal year.


                                       PART IV

ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

     (a). 1.  Financial Statements:

              The following financial statements of the Company are set forth in
              Part II, Item 8.

              Index to Financial Statements

              Report of Management

              Independent Auditors' Report

              Balance Sheets at February 1, 1997, February 3, 1996
                and January 28, 1995

              Statements  of  Income  for the  years  ended  February  1,  1997,
                February 3, 1996, January 28, 1995 and
                December 31, 1994

              Statements  of Cash Flows for the years  ended  February  1, 1997,
                February 3, 1996, January 28, 1995 and December 31, 1994

                                       39
<PAGE>

              Statements of Shareholders' Equity for the years ended February 1,
                1997, February 3, 1996, January 28, 1995 and December 31, 1994

              Notes to Financial Statements

          2.  Financial Statement Schedules:

              The following  financial  statement schedule of the Company is set
              forth in Part II, Item 8.

              Schedule II    Valuation and Qualifying Accounts

          3.  Exhibits:

              A list of exhibits  required to be filed as part of this report is
              set forth in the Index to  Exhibits,  which  immediately  precedes
              such exhibits, and is incorporated herein by reference.

      (b) Reports on Form 8-K

              No  reports  on Form 8-K  were  filed  during  the  quarter  ended
              February 1, 1997.



                                       40
<PAGE>



                                     SIGNATURES


Pursuant to the  requirements of Section 13 or 15(d) of the Securities  Exchange
Act of 1934,  the  registrant  has duly  caused  this report to be signed on its
behalf by the undersigned, thereunto duly authorized.

                                                Shoe Carnival, Inc.


Date:    April 29, 1997                 By:  /s/ Mark L. Lemond
                                           -----------------------------
                                                   Mark L. Lemond
                                        President and Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report
has been signed below by the following  persons on behalf of the  registrant and
in the capacities and on the dates indicated.

      Signature                    Title                          Date
      ---------                    -----                          ----

/s/ J. Wayne Weaver     Chairman of the Board and Director    April 29, 1997
- ----------------------
J. Wayne Weaver

/s/ Mark L. Lemond      President, Chief Executive Officer    April 29, 1997
- ----------------------  and Director
Mark L. Lemond          (Principal Executive Officer)

/s/ David H. Russell    Vice Chairman of the Board and        April 29, 1997
- ----------------------  Director
David H. Russell

/s/ William E. Bindley  Director                              April 29, 1997
- ----------------------
William E. Bindley

/s/ Gerald W. Schoor    Director                              April 29, 1997
- ----------------------
Gerald W. Schoor

/s/ W. Kerry Jackson    Vice President - Chief Financial      April 29, 1997
- ----------------------  Officer and Treasurer
W. Kerry Jackson        (Principal Financial and Accounting
                        Officer)



                                       41
<PAGE>




                             INDEX TO EXHIBITS


Exhibit
   No.                           Description
- -------        -----------------------------------------------
3-A     (9)    Restated Articles of Incorporation of Registrant

3-B     (10)   By-laws of Registrant, as amended to date

 4      (2)    (i) Credit Agreement dated February 16, 1994 between Registrant
               and Mercantile Bank of St. Louis National Association and Firstar
               Bank of Milwaukee, N.A.; (ii) Promissory Notes of Registrant
               dated February 16, 1994

        (3)    (ii)  Amendment to Loan and Security Agreement and Promissory
               Notes dated October 1, 1994

        (4)    (iii) Amended and Restated Credit Agreement and Promissory Notes
               dated November 15, 1994


        (4)    (iv) Amendment to Amended and Restated Credit Agreement and
               Promissory Notes dated November 22, 1994

        (4)    (v) Second Amendment to Amended and Restated Credit Agreement and
               Promissory Notes dated February 10, 1995

        (6)    (vi) Third Amendment to Amended and Restated Credit Agreement and
               Promissory Notes dated June 26, 1995

        (7)    (vii) Fourth Amendment to Amended and Restated Credit Agreement
               and Promissory Notes dated November 15, 1995

        (8)    (viii) Fifth Amendment to Amended and Restated Credit Agreement
               and Promissory Notes dated April 10, 1996

               (ix) Sixth Amendment to Amended and Restated Credit Agreement and
               Promissory Notes dated February 1, 1997

10-A    (1)    (i)  Lease  dated  October  28,  1986,   between  Evansville
               Associates,  as landlord, and Registrant, as tenant, with respect
               to Eastland Place Store

        (2)    (ii) Amendment to Lease,  dated July 14, 1993, between Evansville
               Associates,  as landlord, and Registrant, as tenant, with respect
               to Evansville Eastland Place Store

10-B    (1)    Lease dated March 31, 1987, between FPC Development  Company,
               as landlord, and Registrant, as tenant, with respect to Lexington
               Loehmann's Plaza Store


                                       42
<PAGE>



                             INDEX TO EXHIBITS

Exhibit
   No.                           Description
- -------        -----------------------------------------------

10-C           Schedule of Leases

10-D*   (1)    1989 Stock Option Plan of Registrant and amendments to such Plan

10-E*   (1)    (i)1993 Stock Option and Incentive Plan of Registrant

        (5)    (ii) First Amendment to 1993 Stock Option and Incentive Plan of
               Registrant

10-F*   (1)    Executive Incentive Compensation Plan of Registrant

10-I    (1)    Non-competition Agreement dated as of January 15, 1993, between
               Registrant J. Wayne Weaver

10-K    (1)    Form of stock option exercise documents dated November 1, 1992,
               between Registrant and each of fourteen executive officers and
               key employees, including:  (I) Exercise Notice; (ii) Subscription
               Agreement; (iii) Promissory Note; (iv) Pledge Agreement; (v)
               Stock Power

10-L*   (5)    Employee Stock Purchase Plan of Registrant

23             Written consent of Deloitte & Touche LLP

27             Financial Data Schedule

- -------------------------

*     The  indicated  exhibit is a  management  contract,  compensatory  plan or
      arrangement required to filed by Item 601 of Regulation S-K.

(1)   The copy of this exhibit filed as the same exhibit number to the Company's
      Registration   Statement  on  Form  S-1  (Registration  No.  33-57902)  is
      incorporated herein by reference.

(2)   The copy of this exhibit filed as the same exhibit number to the Company's
      Annual  Report  on Form  10-K  for  the  year  ended  January  1,  1994 is
      incorporated herein by reference.

(3)   The copy of this exhibit filed as the same exhibit number to the Company's
      Quarterly  Report on Form 10-Q for the  quarter  ended  October 1, 1994 is
      incorporated herein by reference.

                                       43
<PAGE>

(4)   The copy of this exhibit filed as the same exhibit number to the Company's
      Annual  Report  on Form  10-K  for the year  ended  December  31,  1994 is
      incorporated herein by reference.

(5)   The copy of this exhibit filed as the same exhibit number to the Company's
      Quarterly  Report on Form 10-Q for the  quarter  ended  April 29,  1995 is
      incorporated herein by reference.

(6)   The copy of this exhibit filed as the same exhibit number to the Company's
      Quarterly  Report  on Form 10-Q for the  quarter  ended  July 29,  1995 is
      incorporated herein by reference.

(7)   The copy of this exhibit filed as the same exhibit number to the Company's
      Quarterly  Report on Form 10-Q for the quarter  ended  October 28, 1995 is
      incorporated herein by reference.

(8)   The copy of this exhibit filed as the same exhibit number to the Company's
      Quarterly  Report  on Form  10-Q  for the  quarter  ended  May 4,  1996 is
      incorporated herein by reference.

(9)   The copy of this  exhibit  filed as exhibit  number  3.1 to the  Company's
      current Report on Form 8-K dated July 17, 1996 is  incorporated  herein by
      reference.

(10)  The copy of this  exhibit  filed as the same exhibit  number to the
      Company's Quarterly Report on Form 10-Q for the quarter ended November 2,
      1996 is  incorporated  herein by  reference.


                                       44
<PAGE>



                                 SIXTH AMENDMENT
                                       TO
                      AMENDED AND RESTATED CREDIT AGREEMENT


     THIS SIXTH AMENDMENT TO AMENDED AND RESTATED CREDIT AGREEMENT, effective as
of the 1st day of February, 1997 is made by and between MERCANTILE BANK NATIONAL
ASSOCIATION, successor by merger to and formerly known as Mercantile Bank of St.
Louis  National  Association   ("Mercantile"),   FIRSTAR  BANK  MILWAUKEE,  N.A.
("Firstar"),   FIRST  UNION  NATIONAL  BANK  OF  FLORIDA   ("First  Union,"  and
collectively  with  Mercantile  and Firstar  referred to herein as the "Banks"),
MERCANTILE BANK NATIONAL ASSOCIATION,  as Agent (in such capacity, the "Agent"),
and SHOE CARNIVAL, INC. ("Borrower").

                                   WITNESSETH:

     WHEREAS, Mercantile,  Firstar, Harris Trust and Savings Bank ("Harris") and
Borrower are parties to a certain Amended and Restated Credit Agreement dated as
of November  15,  1994,  as  previously  amended by such parties and First Union
pursuant to an Amendment to Amended and Restated  Credit  Agreement  dated as of
November  22,  1994,  as further  amended by Banks,  Harris,  Agent and Borrower
pursuant to a Second Amendment to Amended and Restated Credit Agreement dated as
of February 10, 1995, as further  amended by Banks,  Harris,  Agent and Borrower
pursuant to a Third Amendment to Amended and Restated Credit  Agreement dated as
of June 26,  1995,  as further  amended  by Banks,  Harris,  Agent and  Borrower
pursuant to a Fourth Amendment to Amended and Restated Credit Agreement dated as
of November 15, 1995 and as further amended by Banks, Harris, Agent and Borrower
pursuant to a Fifth Amendment to Amended and Restated Credit  Agreement dated as
of April 10, 1996 (as  amended,  the  "Agreement"),  pursuant to which Banks and
Harris  have agreed to loan  Borrower  such sums,  not to exceed  $35,000,000.00
outstanding  at any one time,  as Borrower may request from time to time,  which
obligations  of Borrower  are  presently  evidenced  by the  Agreement  and by a
certain  Amended  and  Restated  Promissory  Note dated  April 10,  1996 made by
Borrower payable to the order of Mercantile in the original  principal amount of
Ten Million Five Hundred Thousand Dollars ($10,500,000.00), by a certain Amended
and Restated  Promissory  Note dated April 10, 1996 made by Borrower  payable to
the order of  Firstar  in the  original  principal  amount of Ten  Million  Five
Hundred Thousand Dollars  ($10,500,000.00),  by a certain  Promissory Note dated
April  10,  1996 made by  Borrower  payable  to the order of First  Union in the
original  principal  amount of Seven Million  Dollars  ($7,000,000.00)  and by a
certain  Amended  and  Restated  Promissory  Note dated  April 10,  1996 made by
Borrower  payable  to the order of Harris in the  original  principal  amount of
Seven Million Dollars ($7,000,000.00) (as amended, the "Notes");

     WHEREAS, Harris has requested to terminate its participation as a lender to
Borrower  under  the  Agreement  and each of the  Banks is  willing  to assume a
portion of the Harris' loans to the Borrower;

     WHEREAS,  Borrower and Banks wish to further  amend the  Agreement  and the
Notes to reduce the maximum aggregate principal amount available thereunder to

<PAGE>

$35,000,000.00,  to change certain  covenants  contained in the Agreement and to
make certain other revisions to the Agreement as hereinafter set forth;

     NOW, THEREFORE,  in order to effect such amendments and in consideration of
the premises herein set forth, Borrower and Banks agree as follows:

     1. The definition of "Commitment" in Section 1.1 of the Agreement is hereby
amended to provide as follow:

     "Commitment" means Thirty-Five Million Dollars  ($35,000,000.00),  and with
respect to each Bank,  the amount  specified as such Bank's  Commitment  and set
forth  opposite  the name of such Bank on the  signature  pages of that  certain
Sixth Amendment to Amended and Restated Credit Agreement dated as of February 1,
1997 made by and among Borrower, Agent and Banks.

     2. Paragraph (b) in the  definition of "Interest  Period" in Section 1.1 of
the Agreement is hereby amended to provide as follows:

     (b) Any  Interest  Period which  includes  March 31, 1999 shall end on such
date.

     3. The  definition  of "Notes" in Section  1.1 of the  Agreement  is hereby
amended to provide as follows:

     "Notes" mean the amended and restated  promissory  notes of Borrower in the
form of Exhibits A, B and I attached to that certain Sixth  Amendment to Amended
and  Restated  Credit  Agreement  dated as of February 1, 1997,  evidencing  the
obligation  of  Borrower to repay the Loans and  amounts  outstanding  under any
Reimbursement Agreements.

     4. The Note of Borrower  payable to the order of Mercantile shall hereafter
be  amended  and  restated  in the  form of that  Note  attached  to this  Sixth
Amendment  as  Exhibit  A and  incorporated  herein  by  reference.  The Note of
Borrower payable to the order of Firstar shall hereafter be amended and restated
in the form of that Note  attached  to this  Sixth  Amendment  as  Exhibit B and
incorporated  herein by reference.  The Note of Borrower payable to the order of
First Union  shall  hereafter  be amended and  restated in the form of that Note
attached  to this  Sixth  Amendment  as  Exhibit  I and  incorporated  herein by
reference.  The  Note of  Borrower  payable  to the  order  of  Harris  has been
terminated  and Exhibit C to the  Agreement is hereby  deleted and is left blank
intentionally.  Hereafter,  all  references  in  the  Agreement,  in  any  other
documents or agreements  executed in  connection  with the Agreement or securing
Borrower's Obligations thereunder and herein to the "Notes" shall be amended and
deemed to refer only to the Amended and Restated Promissory Notes of Borrower in
favor of Mercantile, Firstar and First Union as attached hereto, as the same may
be amended, modified, renewed or restated hereafter.


                                      - 2 -
<PAGE>



     5. The  definition  of "Term" in  Section  1.1 of the  Agreement  is hereby
amended to provide as follows:

     "Term" means the period from the Effective  Date up to and including  March
31, 1999; except that (i) all, but not less than all, of the Banks may, in their
sole discretion,  extend such Term for additional  one-year periods by notifying
Borrower of each such  extension at least 12 months prior to the  expiration  of
the then current Term end of their intention to extend the Term by an additional
year;  and (ii) Agent may  terminate  Banks'  obligations  hereunder at any time
prior to such stated maturity date or any extension  thereof pursuant to Article
6 herein.

     6.  Section  5.1(e)(i)  of the  Agreement  is hereby  amended to provide as
follows:

     (e) Financial Covenants. Borrower will:

     (i) Have a ratio of Total Liabilities to Net Worth of not more than 0.80 to
1 as of the end of each fiscal quarter  during the Term hereof.  For purposes of
this  subsection (i) only,  "Total  Liabilities"  shall mean total  liabilities,
determined  in  accordance  with  generally  accepted   accounting   principles,
consistently applied.

     7. Section  5.1(e)(ii) of the  Agreement is hereby  deleted in its entirety
and is left blank intentionally.

     8. Section  5.1(e)(iii)  of the  Agreement is hereby  amended to provide as
follows:

     (iii)  Have a Net  Worth of not less than  $63,000,000.00  as of the end of
each fiscal quarter during the Term hereof.

     9. Section  5.1(e)(iv)  of the  Agreement  is hereby  amended to provide as
follows:

     (iv) Have a ratio of  Funded  Debt to EBITDA of not more than 2.0 to 1.0 at
each  fiscal  quarter-end  during  the Term  hereof.  As used  herein,  the term
"EBITDA" shall mean Borrower's net income before taxes,  plus interest  expense,
plus depreciation, plus amortization, as determined in accordance with generally
accepted accounting principles consistently applied, for the four fiscal quarter
period ending on the date of such calculation.  As used herein, the term "Funded
Debt" shall mean all Indebtedness of Borrower for borrowed money, including, but
not limited to, all liabilities of Borrower under any Capitalized Leases.


                                      - 3 -
<PAGE>



     10.  Section  5.1(e)(v) of the Agreement is hereby  deleted in its entirety
and is left blank intentionally.

     11.  Section  5.2(m) of the  Agreement  is hereby  amended  to  provide  as
follows:

     (m) Capital  Expenditures.  Borrower shall not make or incur any obligation
to make any Capital  Expenditures or enter into any Capitalized Leases in excess
of  Twelve  Million  Dollars  ($12,000,000.00)  in the  aggregate  for all  such
obligations during any fiscal year during the Term hereof.

     12. The Compliance  Certificate  (as defined in the Agreement)  attached as
Exhibit D to the  Agreement,  shall be amended and  restated in the form of that
certain Compliance  Certificate  attached hereto as Exhibit D. All references in
the Agreement to the "Compliance  Certificate"  and other  references of similar
import  shall  hereafter  be  amended  and  deemed  to refer  to the  Compliance
Certificate  in the form of that  attached  hereto as Exhibit D, which  shall be
submitted by Borrower to Banks as required in the Agreement.

     13. Borrower hereby represents and warrants to Agent and to Banks that:

     (a) The  execution,  delivery  and  performance  by  Borrower of this Sixth
Amendment are within the corporate powers of Borrower, have been duly authorized
by all necessary  corporate action and require no action by or in respect of, or
filing with,  any  governmental  or  regulatory  body,  agency or official.  The
execution,  delivery and  performance by Borrower of this Sixth Amendment do not
conflict with, or result in a breach of the terms,  conditions or provisions of,
or constitute a default under or result in any violation of, and Borrower is not
now  in  default  under  or in  violation  of,  the  terms  of the  Articles  of
Incorporation or Bylaws of Borrower,  any applicable law, any rule,  regulation,
order,  writ,  judgment  or decree of any court or  governmental  or  regulatory
agency or instrumentality, or any agreement or instrument to which Borrower is a
party or by which it is bound or to which it is subject;

     (b)  This  Sixth  Amendment  has  been  duly  executed  and  delivered  and
constitutes the legal, valid and binding  obligation of Borrower  enforceable in
accordance with its terms; and

     (c) As of the  date  hereof,  all of  the  covenants,  representations  and
warranties  of Borrower set forth in the  Agreement  are true and correct and no
"Event of  Default"  (as  defined  therein)  under or within the  meaning of the
Agreement, as hereby amended, has occurred and is continuing.

     14. The Agreement, as hereby amended, and the Notes, as hereby amended, are
and shall remain the binding  obligations of Borrower,  and except to the extent
amended  by this Sixth  Amendment,  all of the  terms,  provisions,  conditions,
agreements, covenants,  representations,  warranties and powers contained in the
Agreement  and the Notes  shall be and  remain in full  force and effect and the
same are  hereby  ratified  and  confirmed.  This  Sixth  Amendment  amends  the
Agreement and is not a novation thereof.

                                      - 4 -

<PAGE>


     15. All references in the Agreement to "this  Agreement" and to the "Notes"
and any other  references of similar import shall  henceforth mean the Agreement
or the  Notes,  as the case may be, as  amended  by this  Sixth  Amendment.  All
references in the Notes or other documents to "the Agreement" and to the "Notes"
and any other  references of similar import shall  henceforth mean the Agreement
or the Notes, as the case may be, as amended by this Sixth Amendment.

     16. This Sixth  Amendment shall be binding upon and inure to the benefit of
the parties  hereto and their  respective  successors  and assigns,  except that
Borrower may not assign,  transfer or delegate any of its rights or  obligations
hereunder.

     17. This Sixth Amendment is made solely for the benefit of Borrower,  Agent
and Banks as set forth herein, and is not intended to be relied upon or enforced
by any other person or entity.

     18. ORAL  AGREEMENTS  OR  COMMITMENTS  TO LOAN MONEY,  EXTEND  CREDIT OR TO
FOREBEAR FROM  ENFORCING  REPAYMENT OF A DEBT,  INCLUDING  PROMISES TO EXTEND OR
RENEW SUCH DEBT, ARE NOT ENFORCEABLE.  TO PROTECT BORROWER, AGENT AND BANKS FROM
ANY  MISUNDERSTANDING  OR  DISAPPOINTMENT,  ANY AGREEMENTS  REACHED BY BORROWER,
AGENT AND BANKS COVERING SUCH MATTERS ARE CONTAINED IN THIS SIXTH AMENDMENT, THE
NOTES AND THE AGREEMENT,  WHICH CONSTITUTE A COMPLETE AND EXCLUSIVE STATEMENT OF
THE AGREEMENTS BETWEEN BORROWER,  AGENT AND BANKS EXCEPT AS BORROWER,  AGENT AND
BANKS MAY LATER AGREE IN WRITING TO MODIFY. THIS SIXTH AMENDMENT,  THE NOTES AND
THE AGREEMENT EMBODY THE ENTIRE AGREEMENT AND UNDERSTANDING  BETWEEN THE PARTIES
HERETO AND SUPERSEDE ALL PRIOR AGREEMENTS AND  UNDERSTANDINGS  (ORAL OR WRITTEN)
RELATING TO THE SUBJECT MATTER HEREOF.

     19. This Sixth  Amendment  shall be governed by and construed in accordance
with the internal laws of the State of Missouri.

     20.  In the event of any  inconsistency  or  conflict  between  this  Sixth
Amendment and the Agreement or the Notes,  the terms,  provisions and conditions
of this Sixth Amendment shall govern and control.


                                      - 5 -
<PAGE>



     IN WITNESS WHEREOF the parties hereto have executed this Sixth Amendment to
Amended and Restated  Credit  Agreement and  Promissory  Notes as of the day and
year first above written on this 1st day of February, 1997.

                                       SHOE CARNIVAL, INC.



                                       By: /s/ W. Kerry Jackson
                                       W. Kerry Jackson, Vice President,
                                       Chief Financial Officer and Treasurer


Commitment:                            MERCANTILE BANK
Facility A:  $12,500,000.00 (35.714%)  NATIONAL ASSOCIATION



                                       By: /s/ Joseph L. Sooter, Jr.
                                       Joseph L. Sooter, Jr., Vice President


Commitment:                            FIRSTAR BANK MILWAUKEE, N.A.
Facility A:  $10,000,000.00 (28.572%)


                                       By: /s/ Douglas A. Gallun
                                       Douglas A. Gallun, Vice President


Commitment:                            FIRST UNION NATIONAL BANK OF FLORIDA
Facility A:  $12,500,000.00 (35.714%)


                                       By: /s/ Richard P. Silva
                                       Richard P. Silva, Vice President


                                       MERCANTILE BANK
                                       NATIONAL ASSOCIATION, AS AGENT



                                       By: /s/ Joseph L. Sooter, Jr.
                                       Joseph L. Sooter, Jr., Vice President




                                     - 6 -
<PAGE>



                                    EXHIBIT A

                              AMENDED AND RESTATED
                                 PROMISSORY NOTE


$12,500,000.00                                               St. Louis, Missouri
                                                                February 1, 1997


     FOR VALUE RECEIVED, SHOE CARNIVAL, INC., an Indiana corporation (formerly a
Delaware  corporation)  ("Borrower"),  hereby  promises  to pay to the  order of
Mercantile Bank National Association, a national banking association ("Bank") on
March 31, 1999, the lesser of (a) Twelve Million Five Hundred  Thousand  Dollars
($12,500,000.00), or (b) the aggregate unpaid principal amount of all Loans made
by Bank to Borrower in accordance  with the terms and  conditions  hereof and of
that certain  Amended and  Restated  Credit  Agreement  dated as of November 15,
1994,  made by and  between  Borrower,  Mercantile  Bank  National  Association,
formerly known as Mercantile  Bank of St. Louis National  Association,  as Agent
(the  "Agent")  and the Banks named  therein,  as from time to time  amended (as
amended,  the "Credit Agreement") and the unreimbursed amount of any draws under
any Letters of Credit issued for the account of Borrower in accordance  with the
terms and conditions of the Credit  Agreement and the  Reimbursement  Agreements
(as defined in the Credit Agreement).  The aggregate principal amount which Bank
may have  outstanding  hereunder  at any one time for all Loans shall not exceed
the lesser of (i) Twelve Million Five Hundred Thousand Dollars  ($12,500,000.00)
minus the face amount of all Letters of Credit then  outstanding  under  Section
2.1(a) of the Credit  Agreement,  or (ii) Thirty-Five and  714/1,000ths  Percent
(35.714%) of the then current  Borrowing  Base,  which  amounts may be borrowed,
paid, reborrowed and repaid, in full or in part, prior to March 31, 1999 subject
to the terms and conditions hereof and of the Credit  Agreement.  If at any time
the aggregate  principal amount of all Loans  outstanding under this Note should
exceed the amount set forth in the preceding sentence,  whether as a result of a
reduction in the Borrowing Base or otherwise,  Borrower  shall be  automatically
required  (without demand or notice of any kind by Bank, all of which are hereby
expressly  waived  by  Borrower),  to  immediately  repay the Loans in an amount
sufficient to reduce such aggregate  principal amount of Loans outstanding under
this Note to the amount set forth in the preceding sentence.

     Additionally,  Borrower  promises  to pay to the order of Bank all  accrued
interest owing on the principal amount of all Loan advances and Letter of Credit
reimbursement  obligations outstanding hereunder.  Advances hereunder shall bear
interest at the rate per annum equal to such of the  following as  Borrower,  at
its option, shall select:

     (a) the interest  rate  announced  from time to time by Agent as its "Prime
Rate" on  commercial  loans,  which rate shall  fluctuate as and when said Prime
Rate shall change, or


                                      - 7 -
<PAGE>


     (b) the London Interbank Offered Rate plus Eurocurrency  Margin (as defined
in the Credit Agreement) for the applicable Interest Period,

determined in each case as of the date of a Prime Rate Loan made  hereunder,  or
the  commencement of a Interest Period for  Eurocurrency  Loans, as the case may
be.  Said  interest  shall  be  payable  on the  dates  provided  in the  Credit
Agreement.  After maturity, the unpaid principal hereof shall bear interest at a
rate per  annum  equal to three  percent  (3%) in excess  of the  interest  rate
announced  from time to time by Agent as its "Prime Rate" on  commercial  loans,
which rate shall fluctuate as and when said Prime Rate shall change.

     Interest  shall be computed  on the basis of a 360-day  year for the actual
number of days  elapsed for all Loans made  hereunder.  Payments  of  principal,
interest and fees shall be made in lawful money of the United  States of America
in  immediately  available  funds at the office of Agent  situated at 721 Locust
Street,  St. Louis,  Missouri 63101 or at such other place as the holder of this
Note may  designate,  and such  payments  shall be  applied  to the  payment  of
interest or principal (or any  combination of the foregoing)  owing on this Note
in such order as Bank (or such holder) shall determine.

     All advances and all  principal  payments  made  hereunder and all Interest
Periods and interest rates  applicable to Eurocurrency  Loans may be endorsed by
the Bank on its records or the sheet attached to this Note, which information so
endorsed or recorded shall  constitute prima facie evidence  thereof;  provided,
however that the  obligation  of Borrower to repay each  advance made  hereunder
shall be  absolute  and  unconditional,  notwithstanding  any failure of Bank to
endorse or record or any mistake by Bank in connection  with any  recordation or
with any  endorsement  on the sheet attached to this Note or to give to Borrower
or receive from Borrower any notice or confirmation of each advance.

     Borrower  shall be  privileged  to prepay in whole or in part the principal
outstanding hereunder;  provided, however, that (subject to the right of Bank to
accelerate  payment  hereunder) any Eurocurrency Loan may be prepaid only at the
expiration of the applicable  Interest Period;  and provided  further,  however,
that on any such prepayment, Borrower shall also pay all interest accrued on the
principal amount being prepaid to and including the date of such prepayment. Any
payment of a  Eurocurrency  Loan  other  than on the last day of the  applicable
Interest Period in  contravention  of this paragraph shall obligate  Borrower to
pay to Bank the amount of any funding  losses or other  breakage costs which may
be incurred by Bank as set forth in Section 2.10 of the Credit Agreement.

     Consistent  with the terms of this Note,  the Agent  shall  determine  each
interest rate applicable to the advances hereunder, which determination shall be
conclusive in the absence of manifest error.

     This Note is one of the Notes  referred to in the Credit  Agreement,  which
Credit Agreement,  among other things,  contains  provisions for acceleration of
the maturity  hereof upon the  occurrence of certain  stated events and also for
prepayments  on account of  principal  hereof and  interest  hereon prior to the
maturity hereof upon the terms and conditions  specified therein.  Terms defined
in the Credit Agreement are used herein with the same meanings.

                                      - 8 -

<PAGE>

     In the event that any  payment  due  hereunder  shall not be paid when due,
whether by reason of demand or  otherwise,  and this Note shall be placed in the
hands of an attorney for collection  hereof,  Borrower agrees to pay in addition
to all other amounts due hereon the costs and expenses of collection,  including
reasonable attorneys' fees and expenses,  whether or not litigation is commenced
in aid thereof.  Borrower hereby waives presentment,  demand, protest, notice of
protest and notice of dishonor.

     This  Note  shall be  governed  by and  construed  in  accordance  with the
internal laws of the State of Missouri.

     This Note is a renewal, restatement and continuation of the obligations due
Bank as evidenced by a prior  amended and Restated  Promissory  Note dated April
10, 1996 from  Borrower to Bank,  and is not a novation  thereof.  All  interest
evidenced by the prior Note being renewed by this  instrument  shall continue to
be due and payable until paid.

                                  SHOE CARNIVAL, INC.



                                  By: /s/ W. Kerry Jackson
                                  W. Kerry Jackson, Vice President,
                                  Chief Financial Officer and Treasurer




STATE OF INDIANA                          )
                                          )  SS.
COUNTY OF Vanderburgh                     )

     On this 24th day of February, 1997, before me appeared W. Kerry Jackson, to
me  personally  known,  who being by me duly sworn,  did say that he is the Vice
President,  Chief  Financial  Officer and Treasurer of Shoe  Carnival,  Inc., an
Indiana  corporation,  and that  said  instrument  was  signed in behalf of said
corporation  by authority of its Board of  Directors;  and said W. Kerry Jackson
acknowledged said instrument to be the free act and deed of said corporation.

     IN TESTIMONY  WHEREOF,  I have hereunto set my hand and affixed my official
seal in the County and State aforesaid, the day and year first above written.

(Seal)



                                  Notary Public /s/ Molly A. Graham

My Commission Expires: 6/23/97



                                      - 9 -
<PAGE>


                                    EXHIBIT B

                              AMENDED AND RESTATED
                                 PROMISSORY NOTE


$10,000,000.00                                               St. Louis, Missouri
                                                                February 1, 1997


     FOR VALUE RECEIVED, SHOE CARNIVAL, INC., an Indiana corporation (formerly a
Delaware  corporation)  ("Borrower"),  hereby  promises  to pay to the  order of
Firstar Bank Milwaukee,  N.A., a national banking association  ("Bank") on March
31, 1999,  the lesser of (a) Ten Million  Dollars  ($10,000,000.00),  or (b) the
aggregate  unpaid  principal  amount of all Loans  made by Bank to  Borrower  in
accordance with the terms and conditions  hereof and of that certain Amended and
Restated  Credit  Agreement  dated as of  November  15, 1994 made by and between
Borrower,  Mercantile  Bank National  Association,  formerly known as Mercantile
Bank of St. Louis  National  Association,  as Agent (the  "Agent") and the Banks
named therein, as from time to time amended (as amended, the "Credit Agreement")
and the unreimbursed  amount of any draws under any Letters of Credit issued for
the account of  Borrower  in  accordance  with the terms and  conditions  of the
Credit  Agreement  and the  Reimbursement  Agreements  (as defined in the Credit
Agreement).  The  aggregate  principal  amount  which Bank may have  outstanding
hereunder  at any one time for all Loans  shall not exceed the lesser of (i) Ten
Million Dollars  ($10,000,000.00) minus the face amount of all Letters of Credit
then  outstanding  under  Section  2.1(a)  of  the  Credit  Agreement,  or  (ii)
Twenty-Eight and 572/1,000ths  Percent  (28.572%) of the then current  Borrowing
Base, which amounts may be borrowed, paid, reborrowed and repaid, in whole or in
part, prior to March 31, 1999 subject to the terms and conditions  hereof and of
the Credit Agreement. If at any time the aggregate principal amount of all Loans
outstanding  under this Note should exceed the amount set forth in the preceding
sentence, whether as a result of a reduction in the Borrowing Base or otherwise,
Borrower shall be automatically  required  (without demand or notice of any kind
by Bank, all of which are hereby expressly  waived by Borrower),  to immediately
repay the Loans in an amount  sufficient  to  reduce  such  aggregate  principal
amount  of Loans  outstanding  under  this Note to the  amount  set forth in the
preceding sentence.

     Additionally,  Borrower  promises  to pay to the order of Bank all  accrued
interest  owing  on the  principal  amount  of  all  Loan  advances  outstanding
hereunder. Advances hereunder shall bear interest at the rate per annum equal to
such of the following as Borrower, at its option, shall select:

     (a) the interest  rate  announced  from time to time by Agent as its "Prime
Rate" on  commercial  loans,  which rate shall  fluctuate as and when said Prime
Rate shall change, or

     (b) the London Interbank Offered Rate plus Eurocurrency  Margin (as defined
in the Credit Agreement) for the applicable Interest Period,

                                     - 10 -

<PAGE>

determined in each case as of the date of a Prime Rate Loan made  hereunder,  or
the  commencement of a Interest Period for  Eurocurrency  Loans, as the case may
be.  Said  interest  shall  be  payable  on the  dates  provided  in the  Credit
Agreement.  After maturity, the unpaid principal hereof shall bear interest at a
rate per  annum  equal to three  percent  (3%) in excess  of the  interest  rate
announced  from time to time by Agent as its "Prime Rate" on  commercial  loans,
which rate shall fluctuate as and when said Prime Rate shall change.

     Interest  shall be computed  on the basis of a 360-day  year for the actual
number of days  elapsed for all Loans made  hereunder.  Payments  of  principal,
interest and fees shall be made in lawful money of the United  States of America
in  immediately  available  funds at the office of Agent  situated at 721 Locust
Street,  St. Louis,  Missouri 63101 or at such other place as the holder of this
Note may  designate,  and such  payments  shall be  applied  to the  payment  of
interest or principal (or any  combination of the foregoing)  owing on this Note
in such order as Bank (or such holder) shall determine.

     All advances and all  principal  payments  made  hereunder and all Interest
Periods and interest rates  applicable to Eurocurrency  Loans may be endorsed by
the Bank on its records or the sheet attached to this Note, which information so
endorsed or recorded shall  constitute prima facie evidence  thereof;  provided,
however that the  obligation  of Borrower to repay each  advance made  hereunder
shall be  absolute  and  unconditional,  notwithstanding  any failure of Bank to
endorse or record or any mistake by Bank in connection  with any  recordation or
with any  endorsement  on the sheet attached to this Note or to give to Borrower
or receive from Borrower any notice or confirmation of each advance.

     Borrower  shall be  privileged  to prepay in whole or in part the principal
outstanding hereunder;  provided, however, that (subject to the right of Bank to
accelerate  payment  hereunder) any Eurocurrency Loan may be prepaid only at the
expiration of the applicable  Interest Period;  and provided  further,  however,
that on any such prepayment, Borrower shall also pay all interest accrued on the
principal amount being prepaid to and including the date of such prepayment. Any
payment of a  Eurocurrency  Loan  other  than on the last day of the  applicable
Interest Period in  contravention  of this paragraph shall obligate  Borrower to
pay to Bank the amount of any funding  losses or other  breakage costs which may
be incurred by Bank as set forth in Section 2.10 of the Credit Agreement.

     Consistent  with the terms of this Note,  the Agent  shall  determine  each
interest rate applicable to the advances hereunder, which determination shall be
conclusive in the absence of manifest error.

     This Note is one of the Notes  referred to in the Credit  Agreement,  which
Credit Agreement,  among other things,  contains  provisions for acceleration of
the maturity  hereof upon the  occurrence of certain  stated events and also for
prepayments  on account of  principal  hereof and  interest  hereon prior to the
maturity hereof upon the terms and conditions  specified therein.  Terms defined
in the Credit Agreement are used herein with the same meanings.

     In the event that any  payment  due  hereunder  shall not be paid when due,
whether by reason of demand or  otherwise,  and this Note shall be placed in the
hands of an attorney for

                                     - 11 -


<PAGE>

collection  hereof,  Borrower agrees to pay in addition to all other amounts due
hereon the costs and expenses of  collection,  including  reasonable  attorneys'
fees and  expenses,  whether or not  litigation  is  commenced  in aid  thereof.
Borrower  hereby  waives  presentment,  demand,  protest,  notice of protest and
notice of dishonor.

     This  Note  shall be  governed  by and  construed  in  accordance  with the
internal laws of the State of Missouri.

     This Note is a renewal, restatement and continuation of the obligations due
Bank as evidenced by a prior  amended and Restated  Promissory  Note dated April
10, 1996 from  Borrower to Bank,  and is not a novation  thereof.  All  interest
evidenced by the prior Note being renewed by this  instrument  shall continue to
be due and payable until paid.

                                           SHOE CARNIVAL, INC.



                                           By: /s/ W. Kerry Jackson
                                           W. Kerry Jackson, Vice President,
                                           Chief Financial Officer and Treasurer


STATE OF INDIANA                          )
                                          )  SS.
COUNTY OF Vanderburgh                     )

     On this 24th day of February, 1997, before me appeared W. Kerry Jackson, to
me  personally  known,  who being by me duly sworn,  did say that he is the Vice
President,  Chief  Financial  Officer and Treasurer of Shoe  Carnival,  Inc., an
Indiana  corporation,  and that  said  instrument  was  signed in behalf of said
corporation  by authority of its Board of  Directors;  and said W. Kerry Jackson
acknowledged said instrument to be the free act and deed of said corporation.

     IN TESTIMONY  WHEREOF,  I have hereunto set my hand and affixed my official
seal in the County and State aforesaid, the day and year first above written.

(Seal)



                                  Notary Public /s/ Molly A. Graham

My Commission Expires: 6/23/97



                                     - 12 -
<PAGE>



                                    EXHIBIT I

                              AMENDED AND RESTATED
                                 PROMISSORY NOTE


$12,500,000.00                                               St. Louis, Missouri
                                                                February 1, 1997


     FOR VALUE RECEIVED, SHOE CARNIVAL, INC., an Indiana corporation (formerly a
Delaware corporation) ("Borrower"), hereby promises to pay to the order of First
Union National Bank of Florida, a national banking association ("Bank") on March
31,  1999,  the lesser of (a)  Twelve  Million  Five  Hundred  Thousand  Dollars
($12,500,000.00), or (b) the aggregate unpaid principal amount of all Loans made
by Bank to Borrower in accordance  with the terms and  conditions  hereof and of
that certain Amended and Restated Credit Agreement dated as of November 15, 1994
made by and between  Borrower,  Mercantile Bank National  Association,  formerly
known as  Mercantile  Bank of St.  Louis  National  Association,  as Agent  (the
"Agent") and the Banks named therein,  as amended from time to time (as amended,
the  "Credit  Agreement")  and the  unreimbursed  amount of any draws  under any
Letters of Credit  issued for the  account of Borrower  in  accordance  with the
terms and conditions of the Credit  Agreement and the  Reimbursement  Agreements
(as defined in the Credit Agreement).  The aggregate principal amount which Bank
may have  outstanding  hereunder  at any one time for all Loans shall not exceed
the lesser of (i) Twelve Million Five Hundred Thousand Dollars  ($12,500,000.00)
minus the face amount of all Letters of Credit then  outstanding  under  Section
2.1(a) of the Credit  Agreement,  or (ii) Thirty-Five and  714/1,000ths  Percent
(35.714%) of the then current  Borrowing  Base,  which  amounts may be borrowed,
paid,  reborrowed  and  repaid,  in whole or in part,  prior to March  31,  1999
subject to the terms and conditions  hereof and of the Credit  Agreement.  If at
any time the aggregate principal amount of all Loans outstanding under this Note
should  exceed  the  amount set forth in the  preceding  sentence,  whether as a
result of a reduction in the  Borrowing  Base or  otherwise,  Borrower  shall be
automatically  required  (without  demand or notice of any kind by Bank,  all of
which are hereby expressly waived by Borrower),  to immediately  repay the Loans
in an amount  sufficient  to reduce  such  aggregate  principal  amount of Loans
outstanding under this Note to the amount set forth in the preceding sentence.

     Additionally,  Borrower  promises  to pay to the order of Bank all  accrued
interest owing on the principal amount of all Loan advances and Letter of Credit
reimbursement  obligations outstanding hereunder.  Advances hereunder shall bear
interest at the rate per annum equal to such of the  following as  Borrower,  at
its option, shall select:

     (a) the interest  rate  announced  from time to time by Agent as its "Prime
Rate" on  commercial  loans,  which rate shall  fluctuate as and when said Prime
Rate shall change, or


                                     - 13 -
<PAGE>


     (b) the London Interbank Offered Rate plus Eurocurrency  Margin (as defined
in the Credit Agreement) for the applicable Interest Period,

determined in each case as of the date of a Prime Rate Loan made  hereunder,  or
the  commencement of a Interest Period for  Eurocurrency  Loans, as the case may
be.  Said  interest  shall  be  payable  on the  dates  provided  in the  Credit
Agreement.  After maturity, the unpaid principal hereof shall bear interest at a
rate per  annum  equal to three  percent  (3%) in excess  of the  interest  rate
announced  from time to time by Agent as its "Prime Rate" on  commercial  loans,
which rate shall fluctuate as and when said Prime Rate shall change.

     Interest  shall be computed  on the basis of a 360-day  year for the actual
number of days  elapsed for all Loans made  hereunder.  Payments  of  principal,
interest and fees shall be made in lawful money of the United  States of America
in  immediately  available  funds at the office of Agent  situated at 721 Locust
Street,  St. Louis,  Missouri 63101 or at such other place as the holder of this
Note may  designate,  and such  payments  shall be  applied  to the  payment  of
interest or principal (or any  combination of the foregoing)  owing on this Note
in such order as Bank (or such holder) shall determine.

     All advances and all  principal  payments  made  hereunder and all Interest
Periods and interest rates  applicable to Eurocurrency  Loans may be endorsed by
the Bank on its records or the sheet attached to this Note, which information so
endorsed or recorded shall  constitute prima facie evidence  thereof;  provided,
however that the  obligation  of Borrower to repay each  advance made  hereunder
shall be  absolute  and  unconditional,  notwithstanding  any failure of Bank to
endorse or record or any mistake by Bank in connection  with any  recordation or
with any  endorsement  on the sheet attached to this Note or to give to Borrower
or receive from Borrower any notice or confirmation of each advance.

     Borrower  shall be  privileged  to prepay in whole or in part the principal
outstanding hereunder;  provided, however, that (subject to the right of Bank to
accelerate  payment  hereunder) any Eurocurrency Loan may be prepaid only at the
expiration of the applicable  Interest Period;  and provided  further,  however,
that on any such prepayment, Borrower shall also pay all interest accrued on the
principal amount being prepaid to and including the date of such prepayment. Any
payment of a  Eurocurrency  Loan  other  than on the last day of the  applicable
Interest Period in  contravention  of this paragraph shall obligate  Borrower to
pay to Bank the amount of any funding  losses or other  breakage costs which may
be incurred by Bank as set forth in Section 2.10 of the Credit Agreement.

     Consistent  with the terms of this Note,  the Agent  shall  determine  each
interest rate applicable to the advances hereunder, which determination shall be
conclusive in the absence of manifest error.

     This Note is one of the Notes  referred to in the Credit  Agreement,  which
Credit Agreement,  among other things,  contains  provisions for acceleration of
the maturity  hereof upon the  occurrence of certain  stated events and also for
prepayments  on account of  principal  hereof and  interest  hereon prior to the
maturity hereof upon the terms and conditions  specified therein.  Terms defined
in the Credit Agreement are used herein with the same meanings.

                                     - 14 -

<PAGE>

     In the event that any  payment  due  hereunder  shall not be paid when due,
whether by reason of demand or  otherwise,  and this Note shall be placed in the
hands of an attorney for collection  hereof,  Borrower agrees to pay in addition
to all other amounts due hereon the costs and expenses of collection,  including
reasonable attorneys' fees and expenses,  whether or not litigation is commenced
in aid thereof.  Borrower hereby waives presentment,  demand, protest, notice of
protest and notice of dishonor.

     This  Note  shall be  governed  by and  construed  in  accordance  with the
internal laws of the State of Missouri.

     This Note is a renewal, restatement and continuation of the obligations due
Bank as evidenced by a prior  amended and Restated  Promissory  Note dated April
10, 1996 from  Borrower to Bank,  and is not a novation  thereof.  All  interest
evidenced by the prior Note being renewed by this  instrument  shall continue to
be due and payable until paid.

                                          SHOE CARNIVAL, INC.



                                          By: /s/ W. Kerry Jackson
                                          W. Kerry Jackson, Vice President,
                                          Chief Financial Officer and Treasurer

STATE OF INDIANA                          )
                                          )  SS.
COUNTY OF Vanderburgh                     )

     On this 24th day of February, 1997, before me appeared W. Kerry Jackson, to
me  personally  known,  who being by me duly sworn,  did say that he is the Vice
President,  Chief  Financial  Officer and Treasurer of Shoe  Carnival,  Inc., an
Indiana  corporation,  and that  said  instrument  was  signed in behalf of said
corporation  by authority of its Board of  Directors;  and said W. Kerry Jackson
acknowledged said instrument to be the free act and deed of said corporation.

     IN TESTIMONY  WHEREOF,  I have hereunto set my hand and affixed my official
seal in the County and State aforesaid, the day and year first above written.

(Seal)



                                  Notary Public /s/ Molly A. Graham

My Commission Expires: 6/23/97



                                     - 15 -
<PAGE>




<TABLE>
<CAPTION>

                                                        SCHEDULE OF LEASES

                                                  EXISTING STORES AS OF 01/31/97
                                                  ------------------------------



                                                                                                                             FIXED
                                                                                                                             ANNUAL
                                                                                                                             MINIMUM
                                                                                     LEASE     DATE   LEASE  TOTAL   TOTAL    RENT
 STR                                                                                 EXPIR.     OF    TERM  OPTIONS   SQ      AS OF
  #      CITY        ST     MALL/CENTER                      LANDLORD                DATE     LEASE   (YRS)  (YRS)  FOOTAGE 01/31/97
- ------------------------------------------------------------------------------------------------------------------------------------
<S>  <C>              <C> <C>                       <C>                             <C>       <C>      <C>    <C>   <C>      <C>

   2 EVANSVILLE       IN  EASTLAND MALL             EQUITABLE LIFE (GEN. GROWTH)    01/31/04  07/30/96    7    0     2,110    48,528
   3 EVANSVILLE       IN  EASTLAND PLACE            EVANSVILLE ASSOCIATES (S & B)   10/28/08  10/28/86   15    0    26,473   252,817
   4 OWENSBORO        KY  TOWNE SQUARE NORTH        TSN PARTNERS (HOCKER)           12/31/00  01/30/91   10    0     8,000    84,000
   5 INDIANAPOLIS     IN  GREENWOOD PLACE           GREENWOOD PLACE ASSOCIATES      10/31/07  09/08/86   21   10    10,000   125,004
   6 INDIANAPOLIS     IN  CASTLETON PLAZA           CASTLETON PLAZA ASSOCIATES      11/30/07  09/08/86   21   10    15,000   210,000
   7 INDIANAPOLIS     IN  LAFAYETTE PLACE           LAFAYETTE PLACE ASSOCIATES      10/31/06  09/08/86   20   10     9,000    99,000
   8 LEXINGTON        KY  FAYETTE PLACE             FPC DEVELOPMENT (HOCKER)        12/31/02  03/31/87   15    0    16,800   248,304
   9 INDIANAPOLIS     IN  WASHINGTON PLACE          WASH. PLACE ASSOC. (S & B)      07/31/07  07/06/87   21   10    11,800   135,696
  10 PADUCAH          KY  KENTUCKY OAKS             KY. OAKS MALL CO.               12/31/07  03/16/87   10    5    11,056    93,976
  11 CARBONDALE       IL  UNIVERSITY PLACE          CAR 2 COMPANY (HOCKER)          12/31/97  10/10/86   10    0    14,880   158,472
  12 FT WAYNE         IN  THE SHOPPES               THE SHOPPES ASSOC. (S & B)      08/31/08  02/12/87   21   10    12,875   154,500
  13 DES MOINES       IA  SOUTHRIDGE MALL           EQUITABLE LIFE (GEN. GROWTH)    01/31/98  06/22/87   10    0    14,882   138,577
  14 NASHVILLE        TN  BELL FORGE                PAINE WEBER PROPERTIES          08/31/02  08/31/87   15    0    20,230   212,415
  15 AUSTIN           MN  OAK PARK MALL             OAK PARK MALL LTD PARTNERSHIP   01/31/98  03/03/87   10    0     7,892    23,676
  17 LOUISVILLE       KY  INDIAN TRAIL              DAHLEM ENTERPRISES, INC.        12/31/02  06/16/87   15    0    29,680   156,000
  18 LOUISVILLE       KY  HUNNINGTON PLACE          HUNTINGTON ASSOCIATES, INC.     10/31/06  06/15/87   19    0    18,360   215,730
  19 ELIZABETHTOWN    KY  STARLITE                  STARLITE, LTD.                  12/31/02  06/05/87   15    5    16,088   134,204
  20 HUNTSVILLE       AL  THE GALLERY               US REALTY PARTNERS              09/14/04  06/30/87   17    0    13,800   165,600
  21 BETTENDORF       IA  DUCK CREEK PLAZA          EQUITABLE LIFE (GEN. GROWTH)    01/31/98  03/03/87   10    0    12,508   118,824
  22 BLOOMINGTON      IN  WHITEHALL PLAZA           BLOOMINGTON SQUARE ASSOCIATES   07/31/01  06/24/91   10    5     7,200    57,600
  23 LIMA             OH  AMERICAN MALL             AMERICAN MALL, INC.             12/31/03  02/10/88   15    0     7,650    68,850
  24 BLOOMINGTON      IL  LAKEWOOD PLAZA            DUKE ASSOC. #47 LTD.            08/31/98  08/17/87   10    5    18,000   211,500
  25 BOWLING GREEN    KY  GREENWOOD SQUARE          PACIFIC MUTUAL REALTY FINANCE   05/31/03  06/30/87   15    0    16,000   172,369
  26 ANDERSON         IN  APPLEWOOD CENTER          SCATTERFIELD ROAD ASSOC.        09/01/98  09/27/87   10    0    10,063   122,504
  28 MEMPHIS          TN  HICKORY RIDGE COMMONS     HICKORY RIDGE COMMONS ASSOC     09/30/02  11/30/90   10   10    10,037   139,638
  29 GRAND RAPIDS     MI  EAST PARIS SHOPPES        EAST PARIS SHOPPES (S & B)       3/31/06  09/21/88   17   10    10,200   122,706
  30 FRANKFORT        KY  BRIGHTON PARK             BRIGHTON PTNRS. (ISAAC COMM.)   11/14/97  07/01/87   10   10    12,450    92,400
  31 FAIRVIEW HEIGHTS IL  MARKET PLACE              PACE PROPERTY, INC.             11/30/02  07/20/87   15    5    16,000   176,000
  32 DES MOINES       IA  HARDING HILLS             HARDING HILLS LTD. PARTNERSHIP  01/31/00  06/01/89   10    0     8,563    98,472
  33 NASHVILLE        TN  THE SHOPPES AT RIVERGATE  RIVERGATE PROPERTIES LTD.       01/31/04  08/04/89   14   10    10,010   100,100
  34 ST. LOUIS        MO  MACKENZIE POINTE          CAPITOL-DIERBERG PROPERTIES 3   08/31/00  04/20/90   10    5    10,000   120,000
  35 ST. LOUIS        MO  NORTH COUNTY FESTIVAL     ST. LOUIS INVESTMENT PROPERTIES 01/31/04  05/01/93 10.5   10    12,100   145,200
  36 ST. LOUIS        MO  MID RIVERS PLAZA          CREWE LTD. PARTNERSHIP          08/31/00  05/14/90   10    5    10,277   128,460
  38 FT. WAYNE        IN  TIME CORNERS              VILLAGE AT TIME CORNERS, ASSOC. 03/31/00  11/13/89   10   10    10,048   129,217
  39 EVANSVILLE       IN  UNIVERSITY VILLAGE        REGENCY PROPERTY MGT. INC.      01/31/00  12/04/89   10    0     6,600    64,356
  40 ELLISVILLE       MO  BRADFORD HILLS            BRADFORD HILLS ASSOC., L.P.     01/31/03  06/10/92   10    5     9,100   113,750
  41 ST. LOUIS        MO  HILLTOP PLAZA             TERRA VENTURE BRIDGETON PROJ.   01/31/03  06/03/92   10    5     9,100   113,748
  42 MEMPHIS          TN  TOWNE CENTRE              WESTCO DEVELOPMENT #1           01/31/00  06/19/92    7    5     7,600    76,000
  43 CHATTANOOGA      TN  OVERLOOK @ HAMILTON PLACE JDN STRUCTURED FINANCE 1, INC.  05/31/03  12/30/92   10   10    11,000    93,500
  44 WALKER           MI  GREEN ORCHARD             KIMCO GREEN ORCHARD             05/31/03  01/22/93   10   10     8,100    74,925
  45 ALEXANDRIA       KY  ALEXANDRIA VILLAGE GREEN  ALEXANDRIA VILLAGE LP           01/31/04  04/07/93   10   10     8,000    78,000
  46 CINCINNATI       OH  GLENWAY CROSSING          DEVELOPERS DIVERSIFIED REALTY   06/30/03  04/20/93   10   10     9,108    91,080
  47 CINCINNATI       OH  EASTGATE STATION          ESA, L.P.                       06/30/03  05/04/93   10   10    10,540   113,305
  48 GREENVILLE       SC  MARKETPLACE CENTER        VERDAE PROPERTIES, INC.         01/31/04  05/26/93   10   10     9,522   104,742
  49 FLORENCE         KY  FLORENCE SQUARE           B & J DEVELOPMENT               01/31/04  06/22/93   10   10    10,005   100,450
  50 NORWOOD          OH  ROOKWOOD PAVILION         ROOKWOOD PAVILION LTD.PTNSHIP   01/31/04  04/07/93   10   10     9,600   124,800
  51 SPRINGFIELD      IL  PARKWAY POINTE            LINCOLN LAND DEVELOPMENT CO     03/31/04  06/29/93   10   10    10,186   112,046
  52 DULUTH           GA  VENTURE POINTE            CROWN VENTURES                  01/31/04  06/16/93   10   10    10,000   131,400
  53 AUGUSTA          GA  AUGUSTA WEST PLAZA        DJS HOLDINGS, INC.              01/31/05  04/06/94   10    5     9,800   100,450
  54 MORROW           GA  SOUTHLAKE PAVILION        SECURED PROPERTIES INVESTORS    01/31/04  09/08/93   10   10    10,000   130,000
  55 CINCINNATI       OH  TRI-COUNTY COMMONS        CROSSROADS LIMITED PARTNERSHIP  01/31/05  06/22/93   10    5    12,000   159,960
  56 ASHEVILLE        NC  OVERLOOK VILLAGE          ASHEVILLE RETAIL PARTNERS       01/31/04  07/13/93   10   10     8,840   101,664
  57 OVERLAND PARK    KS  QUIVERA 95 PLAZA          Q95 ASSOCIATES, L.P.            12/31/03  07/08/93   10    5    12,600   201,600
  58 INDEPENDENCE     MO  NOLAND FASHION SQUARE     NOLAND FASHION SQUARE PARTNERS  01/31/04  07/01/93   10   10    10,000   100,000
  59 ATHENS           GA  PERIMETER SQUARE          PERIMETER SQUARE SHOPPING CTR   01/31/04  09/20/93   10   10    11,242   126,473
  60 MISHAWAKA        IN  INDIAN RIDGE PLAZA        EQUITY PROPERTIES AND DEV CO.   08/31/03  07/22/93   10    5    10,000    97,500
  61 LAFAYETTE        IN  LAFAYETTE SHOPPES         GLENDALE PARTNERS OF LAFAYETTE  01/31/05  07/01/93   10   10     9,600    96,000
  62 S. CHARLESTON    WV  SOUTHRIDGE CENTRE         THF-CG CHARLESTON LTD PTNRSHIP  01/31/04  08/31/93   10   10    10,000   110,000
  63 KOKOMO           IN  WAL-MART PLAZA            SEDD REALTY COMPANY             01/31/05  09/15/93   10   10    10,200   122,400
  65 TAYLOR           MI  BURLINGTON SQUARE         WALPATH CENTERS PARTNERSHIP     04/30/04  03/14/94   10   10     8,805    88,050
  66 W. CARROLLTON    OH  CORNERS AT THE MALL       WALPATH CENTERS PARTNERSHIP     05/31/04  03/14/94   10    5    10,416   114,576
  67 DAYTON           OH  SALEM CONSUMER SQUARE     BFG ASSOCIATES                  07/31/04  03/03/94   10    5    11,415    97,028
  68 FRANKLIN         TN  COOLSPRINGS GALLERIA      TENNESSEE EQUITIES, INC.        01/31/15  08/01/94   20   10    10,000   150,000
  69 DES MOINES       IA  WESTRIDGE SHOPPING CTR    CAPITAL I., LTD.                01/31/05  03/02/94   10   10    14,325   156,228
  70 KENNESAW         GA  BARRETT PAVILION          THOMAS ENTERPRISES, INC.        01/31/05  05/09/94   10   10    10,000   131,400
  71 SPRINGFIELD      MO  PRIMROSE MARKETPLACE      KIMCO SPRINGFIELD 625, INC.     01/31/05  01/12/94   10   10    10,022   100,215
  74 FARMINGTON       MI  DOWNTOWN FARMINGTON CTR   KIMCO FARMINGTON 146, INC.      01/31/01  08/06/90   10   10    10,250   102,500
  75 MADISON HEIGHTS  MI  MADISON PLACE             S & M HEIGHTS/STUART FRANKEL    01/31/01  02/21/90   10    5    10,400   123,804
  76 PONTIAC          MI  OAKLAND POINTE            AETNA REAL ESTATE ASSOC, L.P.   01/31/05  05/04/94   10   10     9,930    99,300
  80 DEARBORN         MI  THE HEIGHTS               HEIGHTS LIMITED PARTNERSHIP     01/31/01  07/25/91    7    5     8,880    94,460
  81 JACKSON          TN  WEST TOWN COMMONS         BROADMOOR INVESTMENT COMPANY    02/28/05  05/10/94   10   10    10,000   100,000
  82 PEORIA           IL  SHERIDAN VILLAGE          TUCKER PROPERTIES CORPORATION   01/31/05  03/22/94   10   10    10,000   120,000
  83 HOBART           IN  HOBART CROSSINGS          JUBILEE LIMITED PARTNERSHIP     01/31/05  04/01/94   10   10    13,190   123,192
  84 COLUMBIA         SC  HARBISON COURT            RELIANCE INSURANCE COMPANY      06/30/04  02/01/94   10   10    10,000   107,500
  90 BIRMINGHAM       AL  ROEBUCK MARKETPLACE       ROEBUCK VENTURES, LTD.          01/31/05  05/04/94   10   10     9,300    97,650
  92 FLORENCE         AL  FLORENCE SQUARE           FLORENCE SQUARE, LTD.           01/31/05  06/09/94   10   10    10,000   100,000
  93 KNOXVILLE        TN  MARKETPLACE SHOPPING CTR  PACIFIC MUTUAL REALTY FINANCE   10/31/04  07/13/94   10    5    10,000   140,000
  94 MUSKEGON         MI  WESTSHORE PLAZA           THE FRUITPORT DEVELOPMENT, INC. 01/31/05  07/26/94   10   10     9,984    99,840
 113 SNELLVILLE       GA  PRESIDENTIAL MARKET       COUSINS PROPERTIES, INC.        10/31/04  08/24/94   10   10     8,117   107,550
 114 PLAINFIELD       IN  PLAINFIELD SHOPPES        PREMIER VENTURE I, LLC          01/31/05  06/06/94   10   15    10,000   100,000
 120 WYOMING          MI  WYOMING VILLAGE           WYOMING MALL, LTD.              01/31/05  07/05/94   10   10    10,127   101,270
 121 COLUMBIA         SC  EAST FORREST PLAZA        DEVELOPERS DIVERSIFIED REALTY   01/31/06  09/19/94   10   10    10,000   100,000
 122 SPARTANBURG      SC  FRANKLIN SQUARE           PAINE WEBER RETAIL PROP INVEST  01/31/05  12/21/94   10   10     9,600    93,600
 123 MACON            GA  WESTGATE CENTER           WESTGATE MALL ASSOCIATES, LTD   01/31/06  04/11/95   10   10    12,100   137,500
 124 CLARKSVILLE      TN  AUSTIN SQUARE             TENNESSEE INVESTMENT PROPERTIES 01/31/06  04/14/95   10   10    10,000   105,000
 127 LEXINGTON        KY  THE KROGER PLAZA          BRYAN STATION LEXINGTON, LLC    01/31/06  07/20/95   10   10    10,350   108,675
 129 ST LOUIS         MO  TELEGRAPH CROSSING        THF TELEGRAPH DEVELOPMENT, L.P. 01/31/06  09/11/95   10   10    10,000   115,000
 132 BRADLEY          IL  BRADLEY SQUARE            AMERICAN NATIONAL BANK          01/31/08  06/13/95   12   10    10,000   107,500
 133 FAYETTEVILLE     AR  SPRING CREEK CENTRE       CLARY DEVELOPMENT CORPORATION   01/31/07  09/01/95   10   10    15,000   150,000
 134 GREENVILLE       NC  UNIVERSITY COMMONS        JDN REALTY CORPORATION          01/31/07  09/22/95   10   10    11,250   112,500
 135 MOLINE           IL  ROCK RIVER PLAZA          THF-L MOLINE DEVELOPMENT LLC    01/31/07  12/14/95   10   10    11,640   125,136
 136 ORLANDO          FL  INTL DRIVE VALUE CTR      FAISON-INTL DR LTD PARTNERSHIP  01/31/07  12/11/95   10   10    17,000   207,228
 137 CAPE GIRARDEAU   MO  CAPE WEST PLAZA           DRURY LAND DEVELOPMENT, INC.    01/31/07  08/06/96   10   10    12,000   126,000

</TABLE>






INDEPENDENT AUDITORS' CONSENT

We consent to the  incorporation by reference in the  Registration  Statement on
Form S-8  (No.33-74050)  relating to the 1993 Stock Option and Incentive Plan of
Shoe Carnival,  Inc. and the Registration  Statement on Form S-8 (No.  33-80979)
relating to the  Employee  Stock  Purchase  Plan of Shoe  Carnival,  Inc. of our
report dated March 7, 1997,  appearing in the Annual Report on Form 10-K of Shoe
Carnival, Inc. for the year ended February 1, 1997.


/s/ Deloitte & Touche LLP

Stamford Connecticut
May 1, 1997


<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
THIS  SCHEDULE  CONTAINS  SUMMARY  FINANCIAL   INFORMATION  EXTRACTED  FROM  THE
FINANCIAL  STATEMENTS FOR THE PERIOD ENDED FEBRUARY 1, 1997, AND IS QUALIFIED IN
ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
 </LEGEND>
<MULTIPLIER>                                   1,000
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                              FEB-01-1997
<PERIOD-END>                                   FEB-01-1997
<CASH>                                               1,625
<SECURITIES>                                             0
<RECEIVABLES>                                          938
<ALLOWANCES>                                             0
<INVENTORY>                                         59,240
<CURRENT-ASSETS>                                    63,109
<PP&E>                                              48,380
<DEPRECIATION>                                      17,563
<TOTAL-ASSETS>                                      93,926
<CURRENT-LIABILITIES>                               18,019
<BONDS>                                              9,621
                                    0
                                              0
<COMMON>                                                 0
<OTHER-SE>                                          63,772
<TOTAL-LIABILITY-AND-EQUITY>                        93,926
<SALES>                                            233,945
<TOTAL-REVENUES>                                   233,945
<CGS>                                              168,814
<TOTAL-COSTS>                                      168,814
<OTHER-EXPENSES>                                         0
<LOSS-PROVISION>                                         0
<INTEREST-EXPENSE>                                   1,242
<INCOME-PRETAX>                                      6,598
<INCOME-TAX>                                         2,818
<INCOME-CONTINUING>                                  4,140
<DISCONTINUED>                                           0
<EXTRAORDINARY>                                          0
<CHANGES>                                                0
<NET-INCOME>                                         4,140
<EPS-PRIMARY>                                          .32
<EPS-DILUTED>                                          .32
        


</TABLE>


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