NFO RESEARCH INC
PRER14A, 1996-08-09
ENGINEERING, ACCOUNTING, RESEARCH, MANAGEMENT
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As filed with the Securities and Exchange Commission on August 9, 1996



                       SCHEDULE 14A INFORMATION

                Proxy Statement Pursuant to Section 14(a)
                 of the Securities Exchange Act of 1934



Filed by the Registrant  [ X ]

Filed by a Party other than the Registrant  [   ]

Check the appropriate box:

[ X ]  Preliminary Proxy Statement
[   ]  Definitive Proxy Statement
[   ]  Definitive Additional Materials
[   ]  Soliciting  Material Pursuant to  <section>240.14a-11(c)
or  <section>240.14a-12



                              NFO RESEARCH, INC.
               (Name of Registrant as Specified in its Charter)
                              NFO RESEARCH, INC.
                  (Name of Person(s) Filing Proxy Statement)



Payment of Filing Fee (Check the appropriate box):

[ X ] $125 per  Exchange  Act  Rules 0-11(c)(i)(ii), 14a-
6(i)(1), 14a-6(i)(2)

[   ] $500  per  each  party  to the controversy  pursuant  to
Exchange Act Rule 14a-6(i)(3)

[   ] Fee computed on table below  per Exchange Act Rules 14a-
6(i)(4) and 0-11.
   1)Title of each class of securities to which transaction applies:
   2)Aggregate number of securities to which transaction applies:
   3)Per unit price or other underlying  value of transaction computed pursuant
     to Exchange Act Rule 0-11:
   4)Proposed maximum aggregate value of transaction:

[   ] Fee paid previously with preliminary materials.

[   ] Check box if any part of the fee is  offset  as provided
      by  Exchange Act Rule 0-11(a)(2) and identify the filing  for
      which  the  offsetting  fee was paid previously. Identify the
      previous filing by registration  statement number or the Form
      or Schedule and the date of its filing.

   1)Amount Previously Paid:

   2)Form, Schedule or Registration No.:

   3)Filing Party:

   4)Date Filed:


<PAGE>




                          [PRELIMINARY COPY]







                             NFO RESEARCH, INC.

                              2 Pickwick Plaza
                        Greenwich, Connecticut 06830








                                   NOTICE OF

                                SPECIAL MEETING

                                      AND

                                PROXY STATEMENT









                        SPECIAL MEETING OF STOCKHOLDERS

                              September 19, 1996





<PAGE>




                          NFO RESEARCH, INC.
                           2 Pickwick Plaza
                     Greenwich, Connecticut 06830


               Notice of Special Meeting of Stockholders


To the Stockholders of NFO Research, Inc.:


   NOTICE IS HEREBY GIVEN that a Special  Meeting of Stockholders (the "Special
Meeting") of NFO Research, Inc. (the "Company")  will be held at the offices of
the Company located at 2 Pickwick Plaza, Greenwich,  Connecticut,  on Thursday,
the 19th day of September, 1996 at 9:00 a.m. (Eastern Daylight Time),  for  the
following purposes:

     (1)  To  consider  and  act upon a proposal to amend Article FOURTH of the
   Restated  Certificate  of Incorporation  of  the  Company  to  increase  the
   authorized number of shares  of  the  Company  from 20,000,000 consisting of
   15,000,000 shares of Common Stock, par value $.01  per  share  (the  "Common
   Stock")  and 5,000,000 shares of Preferred Stock, par value $.01  per  share
   (the "Preferred  Stock"),  to 65,000,000, consisting of 60,000,000 shares of
   Common Stock and 5,000,000 shares of Preferred Stock; and

     (2) To consider and act upon  any  other  matters  which may properly come
   before the Special Meeting or any adjournment thereof.

   Only stockholders of record at the close of business on August 16, 1996 will
be entitled to notice of, and to vote at, the Special Meeting.

                                 By order of the Board of Directors,

                                 Steven J. Gilbert
                                 Secretary

Greenwich, Connecticut
August 27, 1996





   A PROXY FOR THE MEETING AND A PROXY STATEMENT ARE ENCLOSED HEREWITH. YOU ARE
REQUESTED TO FILL IN AND SIGN THE ENCLOSED FORM OF PROXY, WHICH IS SOLICITED BY
THE  COMPANY'S  BOARD OF DIRECTORS, AND TO MAIL IT PROMPTLY.  STOCKHOLDERS  WHO
EXECUTE PROXIES RETAIN  THE  RIGHT  TO  REVOKE THEM AT ANY TIME BEFORE THEY ARE
VOTED.


<PAGE>




                          NFO RESEARCH, INC.

                           PROXY STATEMENT

    A Special Meeting of Stockholders (the  "Special  Meeting") of NFO Research,
Inc. (the "Company") will be held on September 19, 1996,  for  the purposes set
forth  in  the  accompanying  Notice  of Special Meeting of Stockholders.  This
statement  and  the  accompanying  proxy,  which   are   first  being  sent  to
stockholders on or about August 27, 1996, are furnished in  connection with the
solicitation by the Board of Directors of proxies to be used  at  such  meeting
and  at  any  adjournment  thereof. If a proxy in the accompanying form is duly
executed  and  returned,  the shares  represented  thereby  will  be  voted  in
accordance with the recommendations  of  the  Board  of  Directors.   The proxy
nevertheless may be revoked prior to its exercise by delivering written  notice
of revocation to the Secretary of the Company, by executing a later dated proxy
or by attending the Special Meeting and voting in person.

   The Board of Directors has fixed the close of business on August 16, 1996 as
the record date for the determination of stockholders entitled to notice of and
to vote at the Special Meeting (the "Record Date"). As of the Record Date,  the
Company had outstanding [10,190,692] shares of Common Stock, par value $.01 per
share  (the  "Common  Stock")  which  constitutes  the  only  class  of  voting
securities  of  the Company. Each share of Common Stock is entitled to one vote
at the  Special Meeting.   All references in this Proxy Statement to amounts of
shares of Common Stock reflect the Company's three for two stock split effected
on February 5, 1996 (the "1996 Stock Split").

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

   The following table sets  forth  the  beneficial  ownership, both direct and
indirect, reported to the Company as of [August 16, 1996],  of  Common Stock of
the  Company  including shares as to which a right to acquire ownership  exists
(for example, through  the  exercise of certain stock options). The information
is presented for beneficial owners  of  more  than  five  percent  (5%)  of the
Company's  Common  Stock,  for each director and each executive officer and for
the group comprised of all directors  and  executive officers. Management knows
of no persons other than those identified herein  who  owned  beneficially more
than five percent (5%) of the outstanding shares of Common Stock  as of [August
16, 1996].

   SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT



                                          Number of Shares        
                                           of Common Stock      
Name and Address                             Beneficially         Percentage
of Beneficial Owner (1)                        Owned            of Common Stock


Commonwealth Capital Partners, L.P. (2)       639,598                 6.2%
  245 Park Avenue
  New York, NY 10167
William Blair & Company (3).                1,514,906                14.8%
  135 South LaSalle Street
  Chicago, IL 60603
HLM Partners IV, L.P.(4)                     [573,450]               [5.6%]
  222 Berkeley Street
  Boston, MA 02116
Walter A. Forbes (5)                           73,675                    *
  707 Summer Street
  Stamford, CT 06901
Steven J. Gilbert (2)(6)                      669,598                 6.5%
  245 Park Avenue
  New York, NY 10167
Edmund A. Hajim (7)                            40,786                    *
  230 Park Avenue
  New York, NY 10167

<PAGE>



                                          Number of Shares        
                                           of Common Stock      
Name and Address                             Beneficially         Percentage
of Beneficial Owner (1)                        Owned            of Common Stock


Charles B. Hamlin                                   0
 2 Pickwick Plaza
  Greenwich, CT 06830
Patrick G. Healy (8)                           60,450                    *
  2 Pickwick Plaza
  Greenwich, CT 06830
William E. Lipner (9).                        564,141                 5.5%
  2 Pickwick Plaza
  Greenwich, CT 06830
John Sculley (10)                              60,000                    *
  90 Park Avenue, 32nd Floor
  New York, NY 10017
Richard A. Spitzer (11).                      143,735                 1.4%
  2700 Oregon Road
  Northwood, Ohio 43619
Lawrence D. White (12)                        117,082                 1.1%
  2 Pickwick Plaza
  Greenwich, CT 06830
All executive officers and directors 
as a group (9 persons) (13)                 1,729,467                16.9%

- -------

  *  Represents less than 1% of the outstanding shares of Common Stock.

 (1)Except as indicated in the notes to this table, the persons named  in  this
   table  have  sole  voting and investment power with respect to all shares of
   Common Stock shown as beneficially owned by them.

 (2)Commonwealth owns 639,598  shares  of  Common  Stock. As Steven J. Gilbert,
   Barry  A.  Schwimmer and Elliot Stein, Jr. are each  Managing  Directors  of
   Commonwealth,  each  of  them  may be deemed to own beneficially the 639,598
   shares of Common Stock held by Commonwealth.  Each  Managing Director shares
   voting and investment power with respect to such shares.  Mr.  Schwimmer,  a
   former director of the Company, also holds options to acquire 22,500 shares.

 (3)As  of  December 31,  1995,  pursuant to a statement on Schedule 13G dated
   March 7, 1996 filed with the Securities  and  Exchange Commission by William
   Blair & Co. William Blair & Co. is an investment advisor that owns 1,514,906
   shares of Common Stock of the Company on behalf of its clients.

 (4)[To Come]

 (5)Includes 4,500 shares held by members  of Mr. Forbes' family, for which Mr.
   Forbes may be deemed to share voting and  investment  power  and thus may be
   deemed  to own beneficially. 

                                       2
<PAGE>

   Also includes 30,000 shares issuable  upon  the
   exercise  of  options granted to Mr. Forbes pursuant to the Directors' Stock
   Option Plan.

 (6)Includes 639,598  shares held directly by Commonwealth. See note (2) above.
   Also includes 30,000 shares issuable upon exercise of options granted to Mr.
   Gilbert pursuant to the Directors' Stock Option Plan.

 (7)Includes 30,000 shares  issuable  upon  exercise  of options granted to Mr.
   Hajim pursuant to the Directors' Stock Option Plan.

  (8)Includes 60,000 shares issuable upon exercise of options  granted  to  Mr.
   Healy  pursuant  to  the  Employees'  Stock  Option  Plan which have already
   vested.

 (9)Includes 99,000 shares issuable upon the exercise of options granted to Mr.
   Lipner  pursuant  to  the  Employees' Stock Option Plan which  have  already
   vested. Also includes 208,950  shares  indirectly  owned  by him, 152,250 of
   which  are owned directly by his wife, Deborah Lipner; and 56,700  of  which
   are held  in custodial accounts and trusts for their sons Justin Drew Lipner
   and Wesley  Edwin  Lipner. A trust holds 3,375 shares of Common Stock of the
   Company for the benefit of Deborah Lipner; however, since the trustee of the
   trust has sole voting  and  investment power with respect to the shares, Mr.
   Lipner does not beneficially own such shares.

(10)Includes 37,500 shares issuable upon the exercise of options granted to Mr.
   Sculley which are exercisable in whole or in part at any time before October
   25, 1999.  Also includes 22,500 shares issuable upon the exercise of options
   granted to Mr. Sculley pursuant to the Directors' Stock Option Plan.

(11)Includes 52,250 shares issuable upon exercise of the options granted to Mr.
   Spitzer pursuant to the Employees'  Stock  Option  Plan  which  have already
   vested.

(12)Includes  63,750  shares issuable upon exercise of options granted  to  Mr.
   White pursuant to the  Employees'  Stock  Option  Plan  which  have  already
   vested. Also includes 337 shares held by Mr. White's children, for which Mr.
   White  may  be  deemed to share voting and investment power and thus may  be
   deemed to own beneficially.

(13)Includes 112,500  shares issuable upon exercise of options granted pursuant
   to the Directors' Stock Option Plan, 37,500 shares issuable upon exercise of
   options granted to Mr. Sculley  and 215,000 shares issuable upon exercise of
   options granted pursuant to the Employees'  Stock  Option  Plan  which  have
   already vested.


PROPOSAL TO AMEND THE RESTATED CERTIFICATE OF INCORPORATION

   The  Restated  Certificate  of  Incorporation  of the Company (the "Restated
Certificate   of  Incorporation")  presently  authorizes   20,000,000   shares,
consisting of 15,000,000  shares of Common Stock, par value $.01 per share (the
"Common Stock") and 5,000,000  shares  of Preferred Stock, par value $0.01 (the
"Preferred  Stock").   The  Board  of  Directors   has  unanimously  adopted  a
resolution  proposing and declaring it advisable that  Article  FOURTH  of  the
Restated Certificate  of  Incorporation  be  amended  in  order to increase the
number of authorized shares from 20,000,000 to 65,000,000,  of which 60,000,000
will  be  Common Stock and 5,000,000 will be Preferred Stock, and  recommending
the approval of the proposed amendment to the Company's stockholders.  The full
text of the  proposed  amendment   is  attached  hereto  as  Exhibit A.  Of the
Company's presently authorized 15,000,000 shares of Common Stock,  [10,190,692]
were  outstanding  as  of  August 16, 1996, and [4,809,308] were available  for
issuance  (excluding  treasury  shares).   None  of  the  Company's  authorized
Preferred Stock are outstanding.

   The proposed amendment would not change the powers, preferences or rights of
the holders of shares of Common Stock.  The Board of Directors believes that it
is desirable and in the  best  interests 

                                       3
<PAGE>

of the Company and its stockholders to
increase the number of shares of Common Stock that the Company is authorized to
issue in order to ensure that the  Company  will  have  a  sufficient number of
authorized shares of Common Stock available in the future to  provide  it  with
the  desired  flexibility  to  meet  its  business needs.  If  this proposal is
approved by stockholders of the Company, the  additional  authorized  shares of
Common  Stock  would  be  available  to  the Company for a variety of corporate
purposes,  including the declaration and payment  of  stock  dividends  to  the
Company's stockholders, stock splits, issuance in connection with the financing
of expansion or future acquisitions, issuance pursuant to the terms of employee
benefit plans and pursuant to other possible future transactions of a currently
undetermined  nature.   The Board of Directors has contemplated the possibility
of a stock split, but no  definite  decision  has  been  made  regarding such a
split.   Furthermore,  the  Company has no current plans to use the  additional
authorized shares in any financings or acquisitions.

   If the proposed amendment  is  adopted,  the  Company  would be permitted to
issue  the  additional  authorized  shares  of  Common  Stock  without  further
stockholder approval, except to the extent otherwise required by  the  Restated
Certificate  of  Incorporation,  by  law  or  by  the  Nasdaq or any securities
exchange on which the shares of Common Stock may be listed  at  the  time.  The
authorization of additional shares of Common Stock will enable the Company,  as
the  need  may  arise,  to  take  timely advantage of market conditions and the
availability  of  favorable  opportunities   without   the  delay  and  expense
associated with the holding of another special meeting of its stockholders.  It
is  the  belief  of  the  Board  of  Directors  that  the  delay necessary  for
stockholder approval of a specific issuance could be to the  detriment  of  the
Company  and its stockholders.  The Board of Directors does not intend to issue
any shares  of  Common  Stock except on  terms which it deems to be in the best
interests of the Company  and  its  stockholders.  Existing stockholders of the
Company have no pre-emptive rights to  purchase  any  shares  of  Common  Stock
issued  in  the future.  Depending on the terms thereof, the issuance of shares
of Common Stock may or may not have a dilutive effect on the share ownership of
the Company's then-existing stockholders.

   Although the  Company  has  no such intentions, the proposed increase in the
authorized shares of Common Stock  might  be considered as having the effect of
discouraging an attempt by another person or entity, through the acquisition of
a  substantial number of shares of Common Stock,  to  acquire  control  of  the
Company  with  a  view  to  imposing  a  merger, sale of all or any part of the
Company's assets, or a similar transaction, since the issuance of new shares of
Common Stock, in a public or private sale, merger or similar transaction, could
be used to dilute the share ownership of a  person  or entity seeking to obtain
control of the Company.  The Board of Directors has no present knowledge of any
present or past efforts to gain control of the Company and has not received any
indication from any person or entity that such person  or  entity is interested
in acquiring the Company.

   THE BOARD OF DIRECTORS RECOMMENDS THAT YOU VOTE "FOR" THE  ADOPTION  OF  THE
PROPOSED AMENDMENT.

PROXIES

   Stockholders have three choices on the proxy/voting instructions (the "Proxy
Card")  with  respect  to the proposed amendment to the Restated Certificate of
Incorporation.  By checking the appropriate box on the Proxy Card a stockholder
may (i) vote "FOR" the proposed  amendment;  (ii) vote  "AGAINST"  the proposed
amendment; or (iii) "ABSTAIN" from voting on the proposed amendment.

   The enclosed proxy is being solicited by the Board of Directors.   The  cost
of  soliciting  proxies  will  be  borne by the Company. The Board of Directors
expects to solicit proxies solely by mail.


VOTE AND QUORUM REQUIREMENTS

   The  presence  in  person or by proxy  of  holders  of  a  majority  of  the
outstanding shares of Common  Stock is required to constitute the quorum needed
to transact business at the Special Meeting.  If, initially a quorum should not
be present, the Special Meeting  may  be  adjourned  from  time to time until a
quorum is obtained.

                                       4   
<PAGE>


   The affirmative vote of the holders of a majority of the outstanding shares
of Common Stock entitled to vote thereon is required for approval of the
proposed amendment to the Restated Certificate of Incorporation.

   Abstentions  and  "broker  nonvotes" (as  defined  below)  are  counted  for
purposes of determining whether a quorum is present, but do not represent votes
cast with respect to any proposal.   "Broker  non-votes"  are  shares held by a
broker or nominee for which an executed proxy is received by the  Company,  but
are  not  voted  as to one or more proposals because instructions have not been
received from the  beneficial owners or persons entitled to vote and the broker
or nominee does not have discretionary voting power.

   The vote occurring  at  the  meeting  will  be overseen by an inspector. The
inspector's duties include determining whether a quorum existed at the meeting,
ascertaining  the number of votes outstanding and  the  voting  power  of  each
shareholder, determining  the  number  of  shares  represented  at the meeting,
counting  all  votes  and  ballots,  determining and retaining for a reasonable
period a record of the disposition of  any challenges made to any determination
by the inspections, and certifying the determination  of  the  number of shares
represented  and  the  outcome of the balloting.  If the proposed amendment  is
approved,  it will become  effective  upon  the  filing  of  a  Certificate  of
Amendment to  the  Restated  Certificate of Incorporation with the Secretary of
State  of the State of Delaware,  which  is  expected  to  be  accomplished  as
promptly as practicable after such approval is obtained.

1997 STOCKHOLDER PROPOSALS

   To be  eligible  for inclusion in the Company's proxy statement for the 1997
Annual Meeting of Stockholders,  stockholder  proposals must be received at the
Company's corporate office, NFO Research, Inc.  2  Pickwick  Plaza,  Greenwich,
Connecticut 06830, Attention Secretary, on or before December 1, 1996.

OTHER BUSINESS

   As of the date of this Proxy Statement, the Board of Directors is not  aware
of  any  matters that will be presented for action at the Special Meeting other
than that described above. Should other business properly be brought before the
Special Meeting,  it  is  intended  that  the  accompanying proxy will be voted
thereon in the discretion of the persons named as proxies.



                                 By order of the Board of Directors,

                                 Steven J. Gilbert
                                 Secretary


                                       5
<PAGE>




                                    EXHIBIT A


   Article FOURTH of the Restated Certificate of  Incorporation  of the Company
is  hereby amended by deleting the first paragraph thereof and substituting  in
lieu thereof the following paragraph:

     The  total  number of shares which the Corporation shall have authority
     to  issue  is sixty-five  million  (65,000,000),  consisting  of  sixty
     million (60,000,000)  shares  of Common Stock, par value $.01 per share
     (the "Common Stock") and five million  (5,000,000)  shares of Preferred
     Stock, par value $.01 per share (the  "Preferred Stock").

                                       6
<PAGE>


 
                             [PRELIMINARY COPY]
 



                              NFO RESEARCH, INC.
                     2 PICKWICK PLAZA, GREENWICH, CT 06830

        PROXY FOR SPECIAL MEETING OF STOCKHOLDERS - SEPTEMBER 19, 1996
          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

  The  undersigned  stockholder  of  NFO  Research, Inc. (the "Company") hereby
appoints William E. Lipner and Patrick G. Healy,  and  each  of them, with full
power of substitution in each, as proxies to cast all votes, as  designated  on
the  reverse side, which the undersigned stockholder is entitled to cast at the
Special  Meeting  of  Stockholders  of  the  Company  to  be  held on Thursday,
September 19,  1996,  at  9:00 a.m., at the offices of the Company  located  at
2 Pickwick Plaza, Greenwich, Connecticut, and at any adjournments thereof, upon
the following matters:

1.Proposal to amend Article FOURTH of the Restated Certificate of Incorporation
  of the Company to increase  the  authorized  number  of shares of the Company
  from 20,000,000 consisting of 15,000,000 shares of Common  Stock,  par  value
  $.01  per share (the "Common Stock") and 5,000,000 shares of Preferred Stock,
  par value  $.01  per share (the "Preferred Stock"), to 65,000,000, consisting
  of 60,000,000 shares of Common Stock and 5,000,000 shares of Preferred Stock.

             [  ] FOR             [  ] AGAINST         [  ] ABSTAIN


2.In their discretion,  the  proxies  are  authorized  to  vote upon such other
  business as may properly come before the meeting.






                        (Please Sign on Other Side)



<PAGE>


                                                                     2


  This  proxy,  when  properly  executed, will be voted in the manner  directed
herein by the undersigned stockholder(s).   IF NO DIRECTION IS MADE, THIS PROXY
WILL  BE  VOTED  "FOR"  THE  PROPOSAL  TO  AMEND THE  RESTATED  CERTIFICATE  OF
INCORPORATION  OF  THE COMPANY UNDER PROPOSAL 1,  AND  WILL  BE  VOTED  IN  THE
DISCRETION OF THE PROXIES  WITH  RESPECT  TO  ANY OTHER MATTER THAT IS PROPERLY
PRESENTED AT THE MEETING.

  Please execute this proxy as your name appears  hereon.  When shares are held
by  joint  tenants,  both  should  sign.  When signing as  attorney,  executor,
administrator, trustee or guardian,  please  give  full  title  as  such.  If a
corporation,  please  sign  in  full  corporate  name by the president or other
authorized  officer.   If a partnership, please sign  in  partnership  name  by
authorized person.


                        Dated_______________________________, 1996


                        _________________________________________
                        Signature


                        _________________________________________
                        Signature if Held Jointly



 PLEASE MARK, SIGN, DATE  AND  RETURN  THIS  PROXY  PROMPTLY USING THE ENCLOSED
ENVELOPE.







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