LAMAR MEDIA CORP/DE
10-Q, 2000-05-15
ADVERTISING AGENCIES
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<PAGE>   1
                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549

                                   FORM 10-Q

[X]  Quarterly Report Pursuant to Section 13 or 15(d) of the Securities Exchange
     Act of 1934

For the period ended March 31, 2000

or

[ ]  Transition Report Pursuant to Section 13 or 15(d) of the Securities
     Exchange Act of 1934

For the transition period from _______________ to _______________

                         Commission File Number 0-30242
                           Lamar Advertising Company
                         Commission File Number 1-12407
                               Lamar Media Corp.
            (Exact name of registrants as specified in its charter)

<TABLE>

<S>                                                                             <C>
Delaware                                                                        72-1449411
Delaware                                                                        72-1205791
(State or other jurisdiction of incorporation or organization)                  (I.R.S. Employer Identification No.)
5551 Corporate Blvd., Baton Rouge, LA                                           70808
(Address of principal executive offices)                                        (Zip Code)
</TABLE>

       Registrants' telephone number, including area code: (225) 926-1000

Indicate by check mark whether each registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days. Yes (X) No ( )

The number of shares of Lamar Advertising Company's Class A common stock
outstanding as of May 5, 2000: 71,566,572

The number of shares of the Lamar Advertising Company's Class B common stock
outstanding as of May 5, 2000: 17,000,000

The number of shares of Lamar Media Corp. common stock outstanding as of
May 5, 2000: 100

This combined Form 10-Q is separately filed by (i) Lamar Advertising Company
and (ii) Lamar Media Corp. (which is a wholly-owned subsidiary of Lamar
Advertising Company). Lamar Media Corp. meets the conditions set forth in
general instruction H(1) (a) and (b) of Form 10-Q and is, therefore, filing
this form with the reduced disclosure format permitted by such instruction.
<PAGE>   2

Corporate Restructuring

On July 20, 1999, Lamar Advertising Company completed a corporate
reorganization to create a new holding company structure. The reorganization
was accomplished through a merger under section 251(g) of the Delaware General
Corporation Law. At the effective time of the merger, all stockholders of Lamar
Advertising Company became stockholders in a new holding company and Lamar
Advertising Company became a wholly-owned subsidiary of the new holding
company. The new holding company took the Lamar Advertising Company name and
the old Lamar Advertising Company was renamed Lamar Media Corp. In the merger,
all outstanding shares of old Lamar Advertising Company's capital stock were
converted into shares of the new holding company with the same voting powers,
designations, preferences and rights, and the same qualifications, restrictions
and limitations, as the shares of old Lamar Advertising Company. Following the
restructuring, the Class A common stock of the new holding company trades under
the symbol "LAMR" on the Nasdaq National Market with the same CUSIP number as
the old Lamar Advertising Company's Class A common stock.

In this annual report, "Lamar," the "Company," "we," "us" and "our" refer to
Lamar Advertising Company and its consolidated subsidiaries with respect to
periods following the reorganization and to old Lamar Advertising Company with
respect to periods prior to the reorganization, except where we make it clear
that we are only referring to Lamar Media Corp. or a particular subsidiary.

In addition, "Lamar Media" and "Media" refer to Lamar Media Corp. and its
consolidated subsidiaries with respect to periods following the reorganization
and to old Lamar Advertising Company with respect to periods prior to the
reorganization, except where we make it clear that we are only referring to
Lamar Media Corp. or a particular subsidiary.


<PAGE>   3



                                    CONTENTS
<TABLE>
<CAPTION>

                                                                                               Page
<S>               <C>                                                                          <C>
PART I -          FINANCIAL INFORMATION

ITEM 1.           FINANCIAL STATEMENTS

                  Lamar Advertising Company
                  Condensed Consolidated Balance Sheets as of
                  March 31, 2000 and December 31, 1999                                            1

                  Condensed Consolidated Statements of Operations
                  for the three months ended March 31, 2000
                  and March 31, 1999                                                              2

                  Condensed Consolidated Statements of Cash Flows
                  for the three months ended March 31, 2000 and
                  March 31, 1999                                                                  3

                  Notes to Condensed Consolidated Financial
                  Statements                                                                      4 - 6

                  Lamar Media Corp.
                  Condensed Consolidated Balance Sheets as of
                  March 31, 2000 and December 31, 1999                                            7

                  Condensed Consolidated Statements of Operations
                  for the three months ended March 31, 2000
                  and March 31, 1999                                                              8

                  Condensed Consolidated Statements of Cash Flows
                  for the three months ended March 31, 2000 and
                  March 31, 1999                                                                  9

                  Notes to Condensed Consolidated Financial
                  Statements                                                                      10

ITEM 2.           Management's Discussion and Analysis of
                  Financial Condition and Results of Operations                                   11 - 13

ITEM 3.           Quantitative and Qualitative Disclosures About
                  Market Risks                                                                    14

ITEM 4.           Submission of Matters to a Vote of Security Holders                             14

PART II - OTHER INFORMATION

ITEM 6.           Exhibits and Reports on Form 8-K                                                15 - 16

                  Signatures                                                                      16
</TABLE>

<PAGE>   4



PART I - FINANCIAL INFORMATION
ITEM 1.- FINANCIAL STATEMENTS

                         LAMAR ADVERTISING COMPANY AND
                                  SUBSIDIARIES
                     CONDENSED CONSOLIDATED BALANCE SHEETS
                                  (UNAUDITED)
                (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)

<TABLE>
<CAPTION>

                                                                                March 31,      December 31,
Assets                                                                            2000              1999
                                                                               -----------      -----------
<S>                                                                            <C>              <C>
Current assets:
  Cash and cash equivalents                                                    $     9,905      $     8,401
  Receivables, net                                                                  81,275           81,226
  Prepaid expenses                                                                  28,735           21,524
  Other current assets                                                              14,862           14,342
                                                                               -----------      -----------
          Total current assets                                                     134,777          125,493
                                                                               -----------      -----------

Property, plant and equipment                                                    1,441,825        1,412,605
  Less accumulated depreciation and amortization                                  (244,502)        (218,893)
                                                                               -----------      -----------
          Net property plant and equipment                                       1,197,323        1,193,712
                                                                               -----------      -----------

Intangible assets                                                                1,914,110        1,874,177
Other assets - non-current                                                          17,827           13,563
                                                                               -----------      -----------
          Total assets                                                         $ 3,264,037      $ 3,206,945
                                                                               ===========      ===========


Liabilities and Stockholders' Equity

Current liabilities:
  Trade accounts payable                                                       $     9,992      $    11,492
  Current maturities of long-term debt                                               4,312            4,318
  Accrued expenses                                                                  26,711           57,653
  Deferred income                                                                   12,200           11,243
                                                                               -----------      -----------
          Total current liabilities                                                 53,215           84,706

Long-term debt                                                                   1,703,598        1,611,463
Deferred income taxes                                                              104,821          112,412
Deferred income                                                                      1,221            1,222
Other liabilities                                                                    7,371            5,613
                                                                               -----------      -----------
          Total liabilities                                                      1,870,226        1,815,416
                                                                               -----------      -----------

Stockholders' equity:
  Series AA preferred stock, par value $.001, $63.80 cumulative dividends,
    authorized 1,000,000 shares; 5,719.49 shares
    issued and outstanding at 2000 and 1999                                             --               --
  Class A common stock, par value $.001, 125,000,000 shares
    authorized, 71,566,322 shares and 70,576,251 issued and
    outstanding at 2000 and 1999, respectively                                          72               71
  Class B common stock, par value $.001, 37,500,000 shares
    authorized, 17,000,000 and 17,449,997 shares issued and
    outstanding at 2000 and 1999, respectively                                          17               17
  Additional paid-in capital                                                     1,510,262        1,478,916
  Accumulated deficit                                                             (116,540)         (87,475)
                                                                               -----------      -----------
          Stockholders' equity                                                   1,393,811        1,391,529
                                                                               -----------      -----------

          Total liabilities and stockholders' equity                           $ 3,264,037      $ 3,206,945
                                                                               ===========      ===========
</TABLE>

See accompanying notes to consolidated financial statements.




                                      -1-
<PAGE>   5

                         LAMAR ADVERTISING COMPANY AND
                                  SUBSIDIARIES
                CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                                  (UNAUDITED)
                (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)


<TABLE>
<CAPTION>

                                                                          Three months ended
                                                                               March 31,
                                                                          2000              1999
                                                                      ------------      ------------

<S>                                                                   <C>               <C>
Net revenues                                                          $    151,267      $     85,766
                                                                      ------------      ------------

Operating expenses:
  Direct advertising expenses                                               52,512            29,764
  General and administrative expenses                                       34,204            20,099
  Depreciation and amortization                                             72,970            31,561
                                                                      ------------      ------------
                                                                           159,686            81,424
                                                                      ------------      ------------
          Operating income (loss)                                           (8,419)            4,342
                                                                      ------------      ------------
Other expense (income):
  Interest income                                                             (327)             (686)
  Interest expense                                                          32,890            18,145
  (Gain) loss on disposition of assets                                           1              (336)
                                                                      ------------      ------------
                                                                            32,564            17,123
                                                                      ------------      ------------
  Loss before income taxes and cumulative effect of a change in
   accounting principle                                                    (40,983)          (12,781)

  Income tax benefit                                                       (12,009)           (2,842)
                                                                      ------------      ------------


Loss before cumulative effect of a change in accounting principle          (28,974)           (9,939)

Cumulative effect of a change in accounting principle                           --              (767)
                                                                      ------------      ------------
Net loss                                                                   (28,974)          (10,706)
Preferred stock dividends                                                      (91)              (91)
                                                                      ------------      ------------
Net loss applicable to common stock                                   $    (29,065)     $    (10,797)
                                                                      ============      ============


Loss per common share - basic and diluted:

 Loss before accounting change                                        $       (.33)     $       (.17)
 Cumulative effect of a change in accounting principle                          --              (.01)
                                                                      ------------      ------------
          Net loss                                                    $       (.33)     $       (.18)
                                                                      ============      ============

Weighted average common shares outstanding                              88,466,644        61,143,351
Incremental common shares from dilutive stock options                           --                --
Incremental common shares from convertible debt                                 --                --
                                                                      ------------      ------------
Weighted average common shares assuming dilution                        88,466,644        61,143,351
                                                                      ============      ============
</TABLE>


See accompanying notes to consolidated financial statements.




                                      -2-
<PAGE>   6

                         LAMAR ADVERTISING COMPANY AND
                                  SUBSIDIARIES
                CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                  (UNAUDITED)
                                 (IN THOUSANDS)

<TABLE>
<CAPTION>

                                                                Three Months Ended
                                                         March 31, 2000      March 31, 1999
                                                         --------------      --------------
<S>                                                      <C>                    <C>
CASH FLOWS FROM OPERATING ACTIVITIES:

Net loss                                                 $      (28,974)        $  (10,706)


Adjustments to reconcile net loss
  to net cash provided by operating activities:
   Depreciation and amortization                                 72,970              31,561
   (Gain) loss on disposition of assets                               1                (336)
   Deferred tax benefit                                         (12,527)             (2,319)
   Provision for doubtful accounts                                1,183                 941
Changes in operating assets and liabilities:
   (Increase) decrease in:
     Receivables                                                   (785)             (1,923)
     Prepaid expenses                                            (7,273)                (11)
     Other assets                                                  (508)             (1,915)
   Increase (decrease) in:
     Trade accounts payable                                      (1,531)               (194)
     Accrued expenses                                           (11,208)             (6,432)
     Deferred income                                                955                 675
     Other liabilities                                               33                  37
                                                         --------------      --------------
       Net cash provided by operating activities                 12,336               9,378
                                                         --------------      --------------

CASH FLOWS FROM INVESTING ACTIVITIES:
Increase in notes receivable                                     (3,351)             (1,184)
Acquisition of new markets                                      (82,082)            (74,930)
Capital expenditures                                            (19,004)            (12,581)
Proceeds from disposition of assets                                 531                 749
                                                         --------------      --------------
         Net cash used in investing activities                 (103,906)            (87,946)
                                                         --------------      --------------

CASH FLOWS FROM FINANCING ACTIVITIES:
Net proceeds from issuance of common stock                        1,213               1,312
Principal payments on long-term debt                             (1,048)            (45,939)
Proceeds from issuance of notes payable                              --               2,860
Net borrowings under credit agreements                           93,000                  --
Dividends                                                           (91)                (91)
                                                         --------------      --------------
   Net cash provided by (used in)
    financing activities                                         93,074             (41,858)
                                                         --------------      --------------

Net increase (decrease) in cash and cash equivalents              1,504            (120,426)

Cash and cash equivalents at beginning of period                  8,401             128,597
                                                         --------------      --------------

Cash and cash equivalents at end of period               $        9,905      $        8,171
                                                         ==============      ==============

SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION:
Cash paid for interest                                   $       36,504      $       18,835
                                                         ==============      ==============

Cash paid for state and federal income taxes             $          886      $          570
                                                         ==============      ==============
</TABLE>

See accompanying notes to consolidated financial statements



                                      -3-
<PAGE>   7

                         LAMAR ADVERTISING COMPANY AND
                                  SUBSIDIARIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
              (IN THOUSANDS, EXCEPT FOR SHARE AND PER SHARE DATA)

1.       Significant Accounting Policies

The information included in the foregoing interim financial statements is
unaudited. In the opinion of management all adjustments, consisting of normal
recurring adjustments, necessary for a fair presentation of the Company's
financial position and results of operations for the interim periods presented
have been reflected herein. The results of operations for interim periods are
not necessarily indicative of the results to be expected for the entire year.
These condensed consolidated financial statements should be read in conjunction
with the Company's consolidated financial statements and the notes thereto
included in the Company's Annual Report on Form 10-K.

Certain amounts in the prior year's consolidated financial statements have been
reclassified to conform with the current year presentation. These
reclassifications had no effect on previously reported results of operations.

2.       Acquisitions

On January 14, 2000, the Company purchased the stock of Aztec Group, Inc. for a
purchase price of approximately $34,826. The purchase price consisted of
approximately $5,600 cash and the issuance of 481,481 shares of Lamar
Advertising Company common stock valued at approximately $29,226.

On March 31, 2000, the Company purchased the assets of an outdoor company in the
Company's northeast region for a cash purchase price of approximately $33,600.

During the three months ended March 31, 2000, the Company completed 24
additional acquisitions of outdoor advertising assets for a cash purchase price
of approximately $24,552.

Each of these acquisitions were accounted for under the purchase method of
accounting, and, accordingly, the accompanying financial statements include the
results of operations of each acquired entity from the date of acquisition. The
acquisition costs have been allocated to assets acquired and liabilities
assumed based on fair market value at the dates of acquisition. The following
is a summary of the preliminary allocation of the acquisition costs in the
above transactions.

<TABLE>
<CAPTION>

                                        Property
                            Current      Plant &                      Other       Other        Current        Long-term
                             Assets     Equipment      Goodwill    Intangibles   Assets      Liabilities    Liabilities
                         ----------------------------------------------------------------------------------------------
<S>                              <C>         <C>         <C>            <C>      <C>                <C>           <C>
Aztec Group, Inc.                487         8,335       21,799         10,526       --             708           5,645
Northeast region
 acquisition                      --         3,406       16,116         14,082       --              --              --
Other                             44         6,895       16,870          1,953        3              35             189
                         ----------------------------------------------------------------------------------------------

                                 531        18,636       54,785         26,561        3             743           5,834
                         ==============================================================================================
</TABLE>


Summarized below are certain unaudited pro forma statement of operations data
for the three months ended March 31, 2000 and 1999 as if each of the above
acquisitions and the acquisitions occurring in 1999, which were fully described
in the Company's December 31, 1999 Annual Report on Form 10K, had been
consummated as of January 1, 1999. This



                                      -4-
<PAGE>   8

pro forma information does not purport to represent what the Company's results
of operations actually would have been had such transactions occurred on the
date specified or to project the Company's results of operations for any future
periods.

<TABLE>
<CAPTION>

                                     Three Months Ended   Three Months Ended
                                        March 31, 2000      March 31, 1999
                                        --------------      --------------

<S>                                     <C>                 <C>
Net revenues                            $      152,326      $      141,762
                                        ==============      ==============

Net loss applicable to
  common stock                          $      (29,516)     $      (29,596)
                                        ==============      ==============

Net loss per common share - basic       $         (.33)     $         (.34)
                                        ==============      ==============
Net loss per common share - diluted     $         (.33)     $         (.34)
                                        ==============      ==============
</TABLE>

3.       Summarized Financial Information of Subsidiaries

Separate financial statements of each of the Company's direct or indirect
wholly owned subsidiaries that have guaranteed the Company's obligations with
respect to its publicly issued notes (collectively, the "Guarantors") are not
included herein because the Guarantors are jointly and severally liable under
the guarantees, and the aggregate assets, liabilities, earnings and equity of
the Guarantors are substantially equivalent to the assets, liabilities,
earnings and equity of the Company on a consolidated basis.

Summarized financial information for Missouri Logos, a Partnership, a 66 2/3%
owned subsidiary of the Company and the only subsidiary of the Company that is
not a Guarantor, is set forth below:

<TABLE>
<CAPTION>

Balance Sheet Information:                             March 31, 2000                    December 31, 1999
                                                       --------------                    -----------------
                                                         (Unaudited)

<S>                                                             <C>                                <C>
   Current assets                                               239                                288
   Total assets                                                 283                                333
   Total liabilities                                             10                                  6
   Venturers' equity                                            273                                327
</TABLE>

<TABLE>
<CAPTION>

Income Statement Information:                        Three months ended                 Three months ended
                                                       March 31, 2000                     March 31, 1999
                                                       --------------                     --------------
                                                         (Unaudited)                        (Unaudited)

<S>                                                             <C>                                <C>
   Revenues                                                     254                                274
   Net income                                                   164                                214
</TABLE>

4.       New Accounting Pronouncements

In April 1998, the American Institute of Certified Public Accountants issued
Statement of Position 98-5 ("SOP 98-5"), Reporting on the Costs of Start-Up
Activities. SOP 98-5 is effective for financial statements for fiscal years
beginning after December 15, 1998, and requires that the costs of start-up
activities, including organizational costs, be expensed as incurred. The effect
of SOP 98-5 is recorded as a cumulative effect of a change in accounting
principle as described in Accounting Principles Board Opinion No. 20
"Accounting Changes" in the amount of $767, net of tax, for the three months
ended March 31, 1999.



                                      -5-
<PAGE>   9

5.       Earnings Per Share

Earnings per share are computed in accordance with SFAS No. 128, "Earnings Per
Share." The calculations of basic earnings per share excludes any dilutive
effect of stock options and convertible debt while diluted earnings per share
includes the dilutive effect of stock options and convertible debt. The
following information is disclosed for purposes of calculating the antidilutive
earnings per share for the periods presented:

<TABLE>
<CAPTION>

                                               March 31,        March 31,
                                                 2000              1999
                                             ------------      ------------

<S>                                          <C>               <C>
Net loss applicable to common stock          $    (29,065)     $    (10,797)
Income impact of assumed conversions                2,302                --
                                             ------------      ------------

Loss available to common shareholders
 assuming conversion                         $    (26,763)     $    (10,797)
                                             ============      ============

Weighted average common shares
 outstanding                                   88,466,644        61,143,351
Shares issuable upon exercise of
 stock options                                    842,550           598,848
Incremental shares from convertible debt        6,216,210                --
                                             ------------      ------------

Weighted average common shares plus
 dilutive potential common shares              95,525,404        61,742,199
                                             ============      ============

Net loss per common share - diluted          $       (.28)     $       (.17)
                                             ============      ============
</TABLE>


6.       Subsequent Events

Lamar acquired the assets of Outdoor West, Inc for a total cash purchase price
of approximately $40,000 and will be accounted for under the purchase method of
accounting.

In addition, Lamar has signed a Definitive Agreement and Plan of Merger with
Advantage Outdoor Company, Inc. ("Advantage"). At the effective time of the
merger, all of the outstanding shares of Advantage common stock will be
converted into between 2,000,000 and 2,300,000 shares of Lamar's Class A common
stock depending on the average closing sales price of Lamar's common stock over
a period prior to closing. In connection with the merger, Lamar will assume up
to $79,000 of Advantage's obligations. This merger will add approximately 5,100
displays. Advantage has the right to terminate the merger agreement if the
average closing sales price of Lamar's Class A common Stock over a 30 day
period prior to closing is less than $42.00 per share. This merger is subject
to approval under the Hart-Scott-Rodino Antitrust Improvements Act and the
satisfaction of other customary closing conditions.





                                      -6-
<PAGE>   10

                               LAMAR MEDIA CORP.
                     CONDENSED CONSOLIDATED BALANCE SHEETS
                                  (UNAUDITED)
                (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)

<TABLE>
<CAPTION>

                                                                 March 31,      December 31,
Assets                                                             2000             1999
                                                                -----------      -----------
<S>                                                             <C>              <C>
Current assets:
  Cash and cash equivalents                                     $     9,905      $     8,401
  Receivables, net                                                   81,315           80,671
  Prepaid expenses                                                   28,735           21,524
  Other current assets                                               24,146           25,193
                                                                -----------      -----------
          Total current assets                                      144,101          135,789
                                                                -----------      -----------

Property, plant and equipment                                     1,441,825        1,412,605
  Less accumulated depreciation and amortization                   (244,502)        (218,893)
                                                                -----------      -----------
          Net property plant and equipment                        1,197,323        1,193,712
                                                                -----------      -----------

Intangible assets                                                 1,892,188        1,851,965
Other assets - non-current                                           17,827           13,563
                                                                -----------      -----------
          Total assets                                          $ 3,251,439      $ 3,195,029
                                                                ===========      ===========


Liabilities and Stockholder's Equity

Current liabilities:
  Trade accounts payable                                        $     9,992      $    11,492
  Current maturities of long-term debt                                4,312            4,318
  Accrued expenses                                                   23,387           54,031
  Deferred income                                                    12,200           11,243
                                                                -----------      -----------
          Total current liabilities                                  49,891           81,084

Long-term debt                                                    1,703,598        1,611,463
Deferred income taxes                                               105,580          112,776
Deferred income                                                       1,221            1,222
Other liabilities                                                     7,371            5,613
                                                                -----------      -----------
          Total liabilities                                       1,867,661        1,812,158
                                                                -----------      -----------

Stockholder's equity:
  Common stock, $.01 par value, authorized 3,000 shares;
    issued and outstanding 100 shares at March 31, 2000 and
    December 31, 1999                                                    --               --
  Additional paid-in capital                                      1,498,832        1,469,606
  Accumulated deficit                                              (115,054)         (86,735)
                                                                -----------      -----------
          Stockholder's equity                                    1,383,778        1,382,871
                                                                -----------      -----------

          Total liabilities and stockholder's equity            $ 3,251,439      $ 3,195,029
                                                                ===========      ===========
</TABLE>


See accompanying notes to consolidated financial statements.




                                      -7-
<PAGE>   11

                               LAMAR MEDIA CORP.
                CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                                  (UNAUDITED)
                                (IN THOUSANDS)

<TABLE>
<CAPTION>

                                                                         Three Months ended
                                                                              March 31,
                                                                         2000             1999
                                                                      -----------      -----------


<S>                                                                   <C>              <C>
Net revenues                                                          $   151,267      $    85,766
                                                                      -----------      -----------

Operating expenses:
  Direct advertising expenses                                              52,512           29,764
  General and administrative expenses                                      33,818           20,099
  Depreciation and amortization                                            72,307           31,561
                                                                      -----------      -----------
                                                                          158,637           81,424
                                                                      -----------      -----------
          Operating income (loss)                                          (7,370)           4,342
                                                                      -----------      -----------
Other expense (income):
  Interest income                                                            (327)            (686)
  Interest expense                                                         32,890           18,145
  (Gain) loss on disposition of assets                                          1             (336)
                                                                      -----------      -----------
                                                                           32,564           17,123
                                                                      -----------      -----------
Loss before income taxes and cumulative effect of a change in
  accounting principle                                                    (39,934)         (12,781)

  Income tax benefit                                                      (11,615)          (2,842)
                                                                      -----------      -----------

Loss before cumulative effect of a change in accounting principle         (28,319)          (9,939)

Cumulative effect of a change in accounting principle                          --             (767)
                                                                      -----------      -----------
Net loss                                                                  (28,319)         (10,706)
Preferred stock dividends                                                      --              (91)
                                                                      -----------      -----------
Net loss applicable to common stock                                   $   (28,319)     $   (10,797)
                                                                      ===========      ===========
</TABLE>


See accompanying notes to consolidated financial statements.



                                      -8-
<PAGE>   12

                               LAMAR MEDIA CORP.
                CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                  (UNAUDITED)
                                 (IN THOUSANDS)

<TABLE>
<CAPTION>

                                                                   Three Months ended
                                                                         March 31,
                                                                  2000              1999
                                                               -----------      -----------
<S>                                                            <C>              <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net loss                                                     $   (28,319)     $   (10,706)
  Adjustments to reconcile net earnings (loss)
   to net cash provided by operating activities:
   Depreciation and amortization                                    72,307           31,561
   Gain (loss) on disposition of assets                                  1             (336)
   Deferred tax benefit                                            (12,133)          (2,319)
   Provision for doubtful accounts                                   1,183              941
  Changes in operating assets and liabilities:
   (Increase) decrease in:
     Receivables                                                    (1,389)          (1,923)
     Prepaid expenses                                               (7,273)             (11)
     Other assets                                                    2,907           (1,915)
   Increase (decrease) in:
     Trade accounts payable                                         (1,531)            (194)
     Accrued expenses                                              (13,656)          (6,432)
     Deferred income                                                   955              675
     Other liabilities                                                  33               37
                                                               -----------      -----------
        Net cash provided by operating activities                   13,085            9,378
                                                               -----------      -----------

CASH FLOWS FROM INVESTING ACTIVITIES:
  Increase in notes receivable                                      (3,351)          (1,184)
  Acquisition of new markets                                       (81,709)         (74,930)
  Capital expenditures                                             (19,004)         (12,581)
  Proceeds from disposition of assets                                  531              749
                                                               -----------      -----------
        Net cash used in investing activities                     (103,533)         (87,946)
                                                               -----------      -----------

CASH FLOWS FROM FINANCING ACTIVITIES:
  Net proceeds from issuance of common stock                            --            1,312
  Principal payments on long-term debt                              (1,048)         (45,939)
  Proceeds from issuance of long-term debt                          93,000            2,860
  Dividends                                                             --              (91)
                                                               -----------      -----------
       Net cash provided by (used in) financing activities          91,952          (41,858)
                                                               -----------      -----------

  Net increase (decrease) in cash and cash equivalents               1,504         (120,426)

Cash and cash equivalents at beginning of period                     8,401          128,597
                                                               -----------      -----------

Cash and cash equivalents at end of period                     $     9,905      $     8,171
                                                               ===========      ===========

SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION:
  Cash paid for interest                                       $    36,504      $    18,835
                                                               ===========      ===========

  Cash paid for state and federal income taxes                 $       886      $       570
                                                               ===========      ===========
</TABLE>




See accompanying notes to consolidated financial statements.






                                      -9-


<PAGE>   13


                               LAMAR MEDIA CORP.
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                     (IN THOUSANDS, EXCEPT FOR SHARE DATA)

1.       Significant Accounting Policies

On July 20, 1999, Lamar Advertising Company reorganized into a new holding
company structure. As a result of this reorganization (1) the former Lamar
Advertising Company became a wholly-owned subsidiary of a newly formed holding
company, (2) the name of the former Lamar Advertising Company was changed to
Lamar Media Corp., (3) the name of the new holding company became Lamar
Advertising Company, (4) the outstanding shares of capital stock of the former
Lamar Advertising Company, including the Class A common stock, were
automatically converted, on a share for share basis, into identical shares of
capital stock of the new holding company and (5) the Class A common stock of
the new holding company commenced trading on the Nasdaq National Market under
the symbol "LAMR" instead of the Class A common stock of the former Lamar
Advertising Company. In addition, following the holding company reorganization,
substantially all of the former Lamar Advertising Company's debt obligations,
including the bank credit facility and other long-term debt remained the
obligations of Lamar Media. Under Delaware law, the reorganization did not
require the approval of the stockholders of the former Lamar Advertising
Company. The purpose of the reorganization was to provide Lamar Advertising
Company with a more flexible capital structure and to enhance its financing
options. The business operations of the former Lamar Advertising Company and
its subsidiaries have not changed as a result of the reorganization.

Certain footnotes are not provided for the accompanying financial statements as
the information in notes 2, 3, 4 and 6 to the consolidated financial statements
of Lamar Advertising Company included elsewhere in this report is substantially
equivalent to that required for the consolidated financial statements of Lamar
Media Corp. Earnings per share data is not provided for the operating results
of Lamar Media Corp. as it is a wholly-owned subsidiary of Lamar Advertising
Company.

The information included in the foregoing interim financial statements is
unaudited. In the opinion of management all adjustments, consisting of normal
recurring adjustments, necessary for a fair presentation of the Company's
financial position and results of operations for the interim periods presented
have been reflected herein. The results of operations for interim periods are
not necessarily indicative of the results to be expected for the entire year.
These condensed consolidated financial statements should be read in conjunction
with the Company's consolidated financial statements and the notes thereto
included in the Company's Annual Report on Form 10-K.

Certain amounts in the prior year's consolidated financial statements have been
reclassified to conform with the current year presentation. These
reclassifications had no effect on previously reported results of operations.






                                      -10-

<PAGE>   14

ITEM 2.
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS

LAMAR ADVERTISING COMPANY

The following is a discussion of the consolidated financial condition and
results of operations of the Company for the three months ended March 31, 2000
and 1999. This discussion should be read in conjunction with the consolidated
financial statements of the Company and the related notes.

The following discussion is a summary of the key factors management considers
necessary in reviewing the Company's results of operations, liquidity and
capital resources. The future operating results of the Company may differ
materially from the results described below. For a discussion of certain
factors which may affect the Company's future operating performance, please
refer to Exhibit 99.1 hereto entitled "Factors Affecting Future Operating
Results".

RESULTS OF OPERATIONS

Three Months Ended March 31, 2000 Compared to Three Months Ended March 31, 1999

Net revenues increased $65.5 million or 76.4% to $151.3 million for the three
months ended March 31, 2000 as compared to the same period in 1999. This
increase was attributable to the Company's acquisitions during 1999 and 2000
and internal growth within the Company's existing markets.

Operating expenses, exclusive of depreciation and amortization, increased $36.9
million or 73.9% for the three months ended March 31, 2000 as compared to the
same period in 1999. This was primarily the result of the additional operating
expenses related to the operations of acquired outdoor advertising assets and
the continued development of the logo sign program.

Depreciation and amortization expense increased $41.4 million or 131.2% from
$31.6 million for the three months ended March 31, 1999 to $73.0 million for
the three months ended March 31, 2000 as a result of an increase in capitalized
assets resulting from the Company's recent acquisition activity.

Due to the above factors, operating income decreased $12.8 million to an
operating loss of $8.4 million for three months ended March 31, 2000 from
operating income of $4.3 million for the same period in 1999.

Interest expense increased $14.8 million from $18.1 million for the three
months ended March 31, 1999 to $32.9 million for the same period in 2000 as a
result of additional borrowings under the Company's bank credit facility to
fund increased acquisition activity and the issuance of $287.5 million
convertible notes in August 1999.

There was an income tax benefit of $12.0 million for the three months ended
March 31, 2000 as compared to an income tax benefit of $2.8 million for the
same period in 1999. The effective tax rate for the three months ended March
31, 2000 is approximately 29.0% which is less than statutory rates due to
permanent differences resulting from non-deductible amortization of goodwill.




                                      -11-
<PAGE>   15

Due to the adoption of SOP 98-5 "Reporting on the Costs of Start-Up Activities"
which requires costs of start-up activities and organization costs to be
expensed as incurred, the Company recognized an expense of $.8 million as a
cumulative effect of a change in accounting principle for the three months
ended March 31, 1999. This expense is a one time adjustment to recognize
start-up activities and organization costs that were capitalized in prior
periods.

As a result of the above factors, the Company recognized a net loss for the
three months ended March 31, 2000 of $29.0 million, as compared to a net loss
of $10.7 million for the same period in 1999.

LIQUIDITY AND CAPITAL RESOURCES

The Company has historically satisfied its working capital requirements with
cash from operations and revolving credit borrowings. Its acquisitions have
been financed primarily with borrowed funds and the issuance of Class A common
stock.

During the three months ended March 31, 2000, the Company financed its
acquisition activity of approximately $93.9 million with borrowings under the
Company's bank credit facility. At March 31, 2000, following these
acquisitions, the Company had $130 million available under the Revolving
Facility and believes that this availability coupled with internally generated
funds will be sufficient for the foreseeable future to satisfy all debt service
obligations and to finance additional acquisition activity and current
operations.

The Company's net cash provided by operating activities increased $3.0 million
for the three months ended March 31, 2000 due primarily to an increase in
noncash items of $31.8 million, which includes an increase in depreciation and
amortization of $41.4 million and an increase in the income tax benefit of
$10.2 million. The increase in noncash items was offset by an increase in net
loss of $18.3 million, a decrease in accrued expenses of $4.8 million and an
increase in receivables of $7.3 million. Net cash used in investing activities
increased $16.0 million from $87.9 million for the three months ended March 31,
1999 to $103.9 million for the same period in 2000. This increase was due to a
$7.2 million increase in acquisitions of new markets, a $2.2 million increase
in notes receivable, and a $6.4 million increase in capital expenditures. Net
cash provided by financing activities for the three months ended March 31, 2000
is $93.1 million due to $93.0 million in net borrowings under credit agreements
used to finance acquisition activity during the period.

LAMAR MEDIA CORP.

The following is a discussion of the consolidated financial condition and
results of operations of Lamar Media for the three months ended March 31, 2000
and 1999. This discussion should be read in conjunction with the consolidated
financial statements of Lamar Media and the related notes.

The following discussion is a summary of the key factors management considers
necessary in reviewing Lamar Media's results of operations, liquidity and
capital resources. The future operating results of Lamar Media may differ
materially from the results described below. For a discussion of certain
factors which may affect Lamar Media's future operating performance, please
refer to Exhibit 99.1 hereto entitled "Factors Affecting Future Operating
Results".




                                      -12-

<PAGE>   16

RESULTS OF OPERATIONS

Three Months Ended March 31, 2000 Compared to Three Months Ended March 31, 1999

Net revenues increased $65.5 million or 76.4% to $151.3 million for the three
months ended March 31, 2000 as compared to the same period in 1999. This
increase was attributable to Lamar Media's acquisitions during 1999 and 2000
and internal growth within Lamar Media's existing markets.

Operating expenses, exclusive of depreciation and amortization, increased $36.5
million or 73.1% for the three months ended March 31, 2000 as compared to the
same period in 1999. This was primarily the result of the additional operating
expenses related to the operations of acquired outdoor advertising assets and
the continued development of the logo sign program.

Depreciation and amortization expense increased $40.7 million or 129.1% from
$31.6 million for the three months ended March 31, 1999 to $72.3 million for
the three months ended March 31, 2000 as a result of an increase in capitalized
assets resulting from Lamar Media's recent acquisition activity.

Due to the above factors, operating income decreased $11.7 million to an
operating loss of $7.4 million for three months ended March 31, 2000 from
operating income of $4.3 million for the same period in 1999.

Interest expense increased $14.7 million from $18.2 million for the three
months ended March 31, 1999 to $32.9 million for the same period in 2000 as a
result of additional borrowings under Lamar Media's bank credit facility to
fund increased acquisition activity and the issuance of $287.5 million
convertible notes in August 1999.

There was an income tax benefit of $11.6 million for the three months ended
March 31, 2000 as compared to an income tax benefit of $2.8 million for the
same period in 1999. The effective tax rate for the three months ended March
31, 2000 is approximately 29.1% which is less than statutory rates due to
permanent differences resulting from non-deductible amortization of goodwill.

Due to the adoption of SOP 98-5 "Reporting on the Costs of Start-Up Activities"
which requires costs of start-up activities and organization costs to be
expensed as incurred, Lamar Media recognized an expense of $.8 million as a
cumulative effect of a change in accounting principle for the three months
ended March 31, 1999. This expense is a one time adjustment to recognize
start-up activities and organization costs that were capitalized in prior
periods.

As a result of the above factors, Lamar Media recognized a net loss for the
three months ended March 31, 2000 of $28.3 million, as compared to a net loss
of $10.7 million for the same period in 1999.





                                      -13-
<PAGE>   17

ITEM 3.

          QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISKS

The Company is exposed to interest rate risk in connection with variable rate
debt instruments issued by the Company. The Company does not enter into market
risk sensitive instruments for trading purposes. The information below
summarizes the Company's interest rate risk associated with its principal
variable rate debt instruments outstanding at March 31, 2000.

Loans under Lamar Media's New Bank Credit Agreement bear interest at variable
rates equal to the Chase Prime Rate or LIBOR plus the applicable margin. Because
the Chase Prime Rate or LIBOR may increase or decrease at any time, the Company
and Lamar Media are exposed to market risk as a result of the impact that
changes in these base rates may have on the interest rate applicable to
borrowings under the New Bank Credit Agreement. Increases in the interest rates
applicable to borrowings under the New Bank Credit Agreement would result in
increased interest expense and a reduction in the Company's and Lamar Media's
net income and after tax cash flow.

At March 31, 2000, there was approximately $869 million of aggregate
indebtedness outstanding under the New Bank Credit Agreement, or approximately
50.9% of the Company's and Lamar Media's outstanding long-term debt on that
date, bearing interest at variable rates. The aggregate interest expense for the
three months ended March 31, 2000 with respect to borrowings under the Bank
Credit Agreement was $16.4 million, and the weighted average interest rate
applicable to borrowings under these credit facilities during the three months
ended March 31, 2000 was 8.0%. Assuming that the weighted average interest rate
was 200-basis points higher (that is 10.0% rather than 8.0%), then the Company's
and Lamar Media's March 31, 2000 interest expense would have been approximately
$4.0 million higher resulting in a $2.5 million decrease in the Company's and
Lamar Media's three months ended March 31, 2000 net income and after tax cash
flow.

The Company attempts to mitigate the interest rate risk resulting from its
variable interest rate long-term debt instruments by also issuing fixed rate
long-term debt instruments and maintaining a balance over time between the
amount of the Company's variable rate and fixed rate indebtedness. In addition,
the Company has the capability under the New Bank Credit Agreement to fix the
interest rates applicable to its borrowings at an amount equal to LIBOR plus
the applicable margin for periods of up to twelve months, which would allow the
Company to mitigate the impact of short-term fluctuations in market interest
rates. In the event of an increase in interest rates, the Company may take
further actions to mitigate its exposure. The Company cannot guarantee,
however, that the actions that it may take to mitigate this risk will be
feasible or that, if these actions are taken, that they will be effective.

ITEM 4.

              SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

None.





                                      -14-
<PAGE>   18

PART II - OTHER INFORMATION

Item 6.           Exhibits and Reports on Form 8-K.

        (a)      Exhibits

                  2.1      Agreement and Plan of Merger dated as of July 20,
                           1999 among Lamar Media Corp., Lamar New Holding Co.,
                           and Lamar Holdings Merge Co. Previously filed as
                           exhibit 2.1 to the Company's Current Report on Form
                           8-K filed on July 22, 1999 (File No. 0-30242) and
                           incorporated herein by reference.

                  3.1      Certificate of Incorporation of Lamar New Holding
                           Co. Previously filed as exhibit 3.1 to the Company's
                           Quarterly Report on Form 10-Q for the period ended
                           June 30, 1999 (File No. 0-20833) filed on August 16,
                           1999 and incorporated herein by reference.

                  3.2      Certificate of Amendment of Certificate of
                           Incorporation of Lamar New Holding Co. (whereby the
                           name of Lamar New Holding Co. was changed to Lamar
                           Advertising Company). Previously filed as exhibit
                           3.2 to the Company's Quarterly Report on Form 10-Q
                           for the period ended June 30, 1999 (File No.
                           0-20833) filed on August 16, 1999 and incorporated
                           herein by reference.

                  3.3      Bylaws of the Company. Previously filed as exhibit
                           3.3 to the Company's Quarterly Report on Form 10-Q
                           for the period ended June 30, 1999 (File No.
                           0-20833) filed on August 16, 1999 and incorporated
                           herein by reference.

                  3.4      Amended and Restated Bylaws of Lamar Media Corp.
                           Previously filed as exhibit 3.1 to Lamar Media's
                           Quarterly Report on Form 10-Q for the period ended
                           September 30, 1999 (File No. 1-12407) filed on
                           November 12, 1999 and incorporated herein by
                           reference.

                  4.1      Supplemental Indenture to the Indenture dated
                           November 15, 1996 among Lamar Media Corp., certain
                           of its subsidiaries and State Street Bank and Trust
                           Company, as Trustee, dated March 2, 2000 delivered
                           by Lamar Advan, Inc. and, in substantially identical
                           agreements, by the scheduled additional subsidiary
                           guarantors. Filed herewith.

                  4.2      Supplemental Indenture to the Indenture dated August
                           15, 1997 among Outdoor Communications, Inc., certain
                           of its subsidiaries and First Union National Bank,
                           as Trustee, dated March 2, 2000 delivered by Lamar
                           Advan, Inc. and, in substantially identical
                           agreements, by the scheduled additional subsidiary
                           guarantors. Filed herewith.

                  4.3      Supplemental Indenture to the Indenture dated
                           September 25, 1997 among Lamar Media Corp., certain
                           of its subsidiaries and State Street Bank and Trust
                           Company, as Trustee, dated March 2, 2000 delivered
                           by Lamar Advan, Inc. and, in substantially identical
                           agreements, by the scheduled additional subsidiary
                           guarantors. Filed herewith.





                                      -15-
<PAGE>   19

                  10.1     Joinder Agreement to the Lamar Media Corp. Credit
                           Agreement dated August 13, 1999 by Lamar Advan, Inc.
                           and, in substantially identical agreements, by the
                           scheduled additional subsidiary guarantors, in favor
                           of The Chase Manhattan Bank, as Administrative Agent
                           dated March 2, 2000. Filed herewith.

                  27.1     Financial Data Schedule for the Company. Filed
                           herewith.

                  27.2     Financial Data Schedule for Lamar Media Corp. Filed
                           herewith.

                  99.1     Factors Affecting Future Operating Results of the
                           Company and Lamar Media. Filed herewith.

         (b)      Reports on Form 8-K

         Reports on Form 8-K were filed with the Commission during the first
         quarter of 2000 to report the following items as of the dates
         indicated:

                  On February 9, 2000, the Company filed a report on Form 8-K
                  in order to update the financial statements filed on November
                  23, 1999, Lamar Advertising Company filed the report to
                  include updated pro forma financial information of Lamar
                  Advertising Company giving effect to the acquisition of
                  Chancellor Media Corporation.

                                   SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
         registrant has duly caused this report to be signed on its behalf by
         the undersigned thereunto duly authorized.


                                          LAMAR ADVERTISING COMPANY




DATED: May 12, 2000                    BY: /s/ KEITH A. ISTRE
                                          ---------------------------------
                                          Keith A. Istre
                                          Chief Financial and Accounting
                                          Officer, Treasurer and Director



                                          LAMAR MEDIA CORP.




                                       BY: /s/ KEITH A. ISTRE
                                          ---------------------------------
                                          Keith A. Istre
                                          Chief Financial and Accounting
                                          Officer, Treasurer and Director


                                      -16-
<PAGE>   20

                               INDEX TO EXHIBITS
<TABLE>
<CAPTION>

               EXHIBIT
                NUMBER                  DESCRIPTION
               ------                   -----------
<S>                        <C>

                  2.1      Agreement and Plan of Merger dated as of July 20,
                           1999 among Lamar Media Corp., Lamar New Holding Co.,
                           and Lamar Holdings Merge Co. Previously filed as
                           exhibit 2.1 to the Company's Current Report on Form
                           8-K filed on July 22, 1999 (File No. 0-30242) and
                           incorporated herein by reference.

                  3.1      Certificate of Incorporation of Lamar New Holding
                           Co. Previously filed as exhibit 3.1 to the Company's
                           Quarterly Report on Form 10-Q for the period ended
                           June 30, 1999 (File No. 0-20833) filed on August 16,
                           1999 and incorporated herein by reference.

                  3.2      Certificate of Amendment of Certificate of
                           Incorporation of Lamar New Holding Co. (whereby the
                           name of Lamar New Holding Co. was changed to Lamar
                           Advertising Company). Previously filed as exhibit
                           3.2 to the Company's Quarterly Report on Form 10-Q
                           for the period ended June 30, 1999 (File No.
                           0-20833) filed on August 16, 1999 and incorporated
                           herein by reference.

                  3.3      Bylaws of the Company. Previously filed as exhibit
                           3.3 to the Company's Quarterly Report on Form 10-Q
                           for the period ended June 30, 1999 (File No.
                           0-20833) filed on August 16, 1999 and incorporated
                           herein by reference.

                  3.4      Amended and Restated Bylaws of Lamar Media Corp.
                           Previously filed as exhibit 3.1 to Lamar Media's
                           Quarterly Report on Form 10-Q for the period ended
                           September 30, 1999 (File No. 1-12407) filed on
                           November 12, 1999 and incorporated herein by
                           reference.

                  4.1      Supplemental Indenture to the Indenture dated
                           November 15, 1996 among Lamar Media Corp., certain
                           of its subsidiaries and State Street Bank and Trust
                           Company, as Trustee, dated March 2, 2000 delivered
                           by Lamar Advan, Inc. and, in substantially identical
                           agreements, by the scheduled additional subsidiary
                           guarantors. Filed herewith.

                  4.2      Supplemental Indenture to the Indenture dated August
                           15, 1997 among Outdoor Communications, Inc., certain
                           of its subsidiaries and First Union National Bank,
                           as Trustee, dated March 2, 2000 delivered by Lamar
                           Advan, Inc. and, in substantially identical
                           agreements, by the scheduled additional subsidiary
                           guarantors. Filed herewith.

                  4.3      Supplemental Indenture to the Indenture dated
                           September 25, 1997 among Lamar Media Corp., certain
                           of its subsidiaries and State Street Bank and Trust
                           Company, as Trustee, dated March 2, 2000 delivered
                           by Lamar Advan, Inc. and, in substantially identical
                           agreements, by the scheduled additional subsidiary
                           guarantors. Filed herewith.

                  10.1     Joinder Agreement to the Lamar Media Corp. Credit
                           Agreement dated August 13, 1999 by Lamar Advan, Inc.
                           and, in substantially identical agreements, by the
                           scheduled additional subsidiary guarantors, in favor
                           of The Chase Manhattan Bank, as Administrative Agent
                           dated March 2, 2000. Filed herewith.

                  27.1     Financial Data Schedule for the Company. Filed
                           herewith.

                  27.2     Financial Data Schedule for Lamar Media Corp. Filed
                           herewith.

                  99.1     Factors Affecting Future Operating Results of the
                           Company and Lamar Media. Filed herewith.
</TABLE>


<PAGE>   1

                                                                    Exhibit 4.1

                             SUPPLEMENTAL INDENTURE

                                       OF

                                   GUARANTORS

         THIS SUPPLEMENTAL INDENTURE dated as of March 2, 2000 is delivered
pursuant to Section 10.04 of the Indenture dated as of November 15, 1996 (as
heretofore or hereafter modified and supplemented and in effect from time to
time, the "Indenture") among LAMAR MEDIA CORP., a Delaware corporation,
(formerly Lamar Advertising Company) certain of its subsidiaries ("Guarantors")
and STATE STREET BANK AND TRUST COMPANY, a Massachusetts banking corporation,
as Trustee ("Trustee") (all terms used herein without definition having the
meanings ascribed to them in the Indenture).

         The undersigned hereby agree that:

         1. The undersigned is a Guarantor under the Indenture with all of the
rights and obligations of a Guarantor thereunder.

         2. The undersigned hereby grants, ratifies and confirms the guarantee
provided for by Article Ten of the Indenture to guarantee unconditionally,
jointly and severally with the other Guarantors, to each Holder of a Note
authenticated and delivered by the Trustee, and to the Trustee on behalf of
such Holder, the due and punctual payment of the principal of (and premium, if
any) and interest on such Note when and as the same shall become due and
payable.

         3. The undersigned hereby represents and warrants that the
representations and warranties set forth in the Indenture, to the extent
relating to the undersigned as Guarantor, are correct on and as of the date
hereof.

         4. All notices, requests and other communications provided for in the
Indenture should be delivered to the undersigned at the address specified in
Section 12.02 of the Indenture.

         5. A counterpart of this Supplemental Indenture may be attached to any
counterpart of the Indenture.

         6. This Supplemental Indenture shall be governed by and construed in
accordance with the laws of the State of New York.




<PAGE>   2

         IN WITNESS WHEREOF, the undersigned have caused this Supplemental
Indenture to be duly executed as of the day and year first above written.

                                   Guarantor:

                                   LAMAR ADVAN, INC.
                                   a Pennsylvania corporation

                                   By:  /s/ Keith A. Istre
                                        ---------------------------------------
                                        Keith A. Istre
                                        Vice President - Finance and Chief
                                        Financial Officer
Attest:

By:     /s/ James R. McIlwain
     -----------------------------
     James R. McIlwain, Secretary

Accepted:

STATE STREET BANK AND TRUST
    COMPANY, as Trustee

By:      /s/ Carolina D. Altomos
         --------------------------

Title:   Assistant Vice President
       ----------------------------

<PAGE>   3

                        Additional Subsidiary Guarantors



Lamar Advertising of Iowa, Inc.
Interstate Logos, L.L.C.


<PAGE>   1


                                                                    Exhibit 4.2

                             SUPPLEMENTAL INDENTURE

                       TO INDENTURE DATED AUGUST 15, 1997

         THIS SUPPLEMENTAL INDENTURE dated as of March 2, 2000, is delivered
pursuant to Section 4.11 of the Indenture dated as of August 15, 1997 (as
heretofore or hereafter modified and supplemented and in effect from time to
time, the "1997 Indenture") among OUTDOOR COMMUNICATIONS, INC., a Delaware
corporation, certain of its subsidiaries (the "Guarantors") and FIRST UNION
NATIONAL BANK, a national banking corporation, as Trustee (the "Trustee") (all
terms used herein without definition having the meanings ascribed to them in
the 1997 Indenture).

         The undersigned hereby agrees that:

         1. The undersigned is a Guarantor under the 1997 Indenture with all of
the rights and obligations of the Guarantors thereunder.

         2. The undersigned has granted, ratified and confirmed, in the form
and substance of Exhibit B to the 1997 Indenture, the Guarantee provided for by
Article XI of the 1997 Indenture.

         3. The undersigned hereby represents and warrants that the
representations and warranties set forth in the 1997 Indenture, to the extent
relating to the undersigned as Guarantor, are correct on and as of the date
hereof.

         4. All notices, requests and other communications provided for in the
1997 Indenture should be delivered to the undersigned at the following address:

            Keith A. Istre
            Vice President - Finance and
            Chief Financial Officer
            Lamar Media Corp. and its Subsidiaries
            5551 Corporate Blvd.
            Baton Rouge, LA 70808

         5. A counterpart of this Supplemental Indenture may be attached to any
counterpart of the 1997 Indenture.

         6. This Supplemental Indenture shall be governed by and construed in
accordance with the internal laws of the State of New York.

<PAGE>   2

         IN WITNESS WHEREOF, the undersigned have caused this Supplemental
Indenture to be duly executed as of the day and year first above written.

                                   Guarantor:

                                   LAMAR ADVAN, INC.
                                   a Pennsylvania corporation

                                   By:  /s/ Keith A. Istre
                                        ----------------------------------------
                                        Keith A. Istre
                                        Vice President - Finance and Chief
                                        Financial Officer
Attest:

By:    /s/ James R. McIlwain
     ----------------------------
     James R. McIlwain, Secretary

Accepted:

FIRST UNION NATIONAL BANK, as Trustee

By:        /s/ Joanne M. Gonot
      ----------------------------
Title:   Assistant Vice President
      ----------------------------
<PAGE>   3

                        Additional Subsidiary Guarantors

Lamar Advertising of Iowa, Inc.
Interstate Logos, L.L.C.




<PAGE>   1

                                                                    Exhibit 4.3

                             SUPPLEMENTAL INDENTURE

                                       OF

                                   GUARANTOR

         THIS SUPPLEMENTAL INDENTURE dated as of March 2, 2000, is delivered
pursuant to Section 10.04 of the Indenture dated as of September 25, 1997 (as
heretofore or hereafter modified and supplemented and in effect from time to
time, the "Indenture") among LAMAR MEDIA CORP., a Delaware corporation, certain
of its subsidiaries ("Guarantors") and STATE STREET BANK AND TRUST COMPANY, a
Massachusetts banking corporation, as Trustee ("Trustee") (all terms used
herein without definition having the meanings ascribed to them in the
Indenture).

         The undersigned hereby agree that:

         1. The undersigned is a Guarantor under the Indenture with all of the
rights and obligations of Guarantors thereunder.

         2. The undersigned hereby grants, ratifies and confirms the guarantee
provided for by Article Ten of the Indenture to guarantee unconditionally,
jointly and severally with the other Guarantors, to each Holder of a Note
authenticated and delivered by the Trustee, and to the Trustee on behalf of
such Holder, the due and punctual payment of the principal of (and premium, if
any) and interest on such Note when and as the same shall become due and
payable.

         3. The undersigned hereby represents and warrants that the
representations and warranties set forth in the Indenture, to the extent
relating to the undersigned as Guarantor, are correct on and as of the date
hereof.

         4. All notices, requests and other communications provided for in the
Indenture should be delivered to the undersigned at the address specified in
Section 12.02 of the Indenture.

         5. A counterpart of this Supplemental Indenture may be attached to any
counterpart of the Indenture.

         6. This Supplemental Indenture shall be governed by and construed in
accordance with the laws of the State of New York.



<PAGE>   2

         IN WITNESS WHEREOF, the undersigned has caused this Supplemental
Indenture to be duly executed as of the day and year first above written.

                                       Guarantor:

                                       LAMAR ADVAN, INC.
                                       a Pennsylvania corporation

                                       By:  /s/ Keith A. Istre
                                            -----------------------------------
                                            Keith A. Istre
                                            Vice President - Finance and Chief
                                            Financial Officer
Attest:

By:     /s/ James R. McIlwain
     ----------------------------
     James R. McIlwain, Secretary

Accepted:

STATE STREET BANK AND TRUST
     COMPANY, as Trustee

By:     /s/ Carolina D. Altomos
       --------------------------
Title:  Assistant Vice President
       --------------------------

<PAGE>   3

                        Additional Subsidiary Guarantors

Lamar Advertising of Iowa, Inc.
Interstate Logos, L.L.C.




<PAGE>   1
                                                                   EXHIBIT 10.1

                               JOINDER AGREEMENT

         JOINDER AGREEMENT dated as of March 2, 2000, by the undersigned, (the
"Additional Subsidiary Guarantor"), in favor of The Chase Manhattan Bank, as
administrative agent for the Lenders party to the Credit Agreement referred to
below (in such capacity, together with its successors in such capacity, the
"Administrative Agent").

         Lamar Media Corp. (formerly Lamar Advertising Company), a Delaware
corporation (the "Borrower"), and certain of its subsidiaries (collectively,
the "Existing Subsidiary Guarantors" and, together with the Borrower, the
"Securing Parties") are parties to a Credit Agreement dated August 13, 1999 (as
modified and supplemented and in effect from time to time, the "Credit
Agreement", providing, subject to the terms and conditions thereof, for
extensions of credit (by means of loans and letters of credit) to be made by
the lenders therein (collectively, together with any entity that becomes a
"Lender" party to the Credit Agreement after the date hereof as provided
therein, the "Lenders" and, together with Administrative Agent and any
successors or assigns of any of the foregoing, the "Secured Parties") to the
Borrower in an aggregate principal or face amount not exceeding $1,000,000,000
(which, in the circumstances contemplated by Section 2.01(d) thereof, may be
increased to $1,400,000,000). In addition, the Borrower may from time to time
be obligated to one or more of the Lenders under the Credit Agreement in
respect of Hedging Agreements under and as defined in the Credit Agreement
(collectively, the "Hedging Agreements").

         In connection with the Credit Agreement, the Borrower, the Existing
Subsidiary Guarantors and the Administrative Agent are parties to the Pledge
Agreement dated September 15, 1999 (the "Pledge Agreement") pursuant to which
the Securing Parties have, inter alia, granted a security interest in the
Collateral (as defined in the Pledge Agreement) as collateral security for the
Secured Obligations (as so defined). Terms defined in the Pledge Agreement are
used herein as defined therein.

         To induce the Secured Parties to enter into the Credit Agreement, and
to extend credit thereunder and to extend credit to the Borrower under Hedging
Agreements, and for other good and valuable consideration the receipt and
sufficiency of which are hereby acknowledged, the Additional Subsidiary
Guarantor has agreed to become a party to the Credit Agreement and the Pledge
Agreement as a "Subsidiary Guarantor" thereunder, and to pledge and grant a
security interest in the Collateral (as defined in the Pledge Agreement).

         Accordingly, the parties hereto agree as follows:

         Section 1. Definitions. Terms defined in the Credit Agreement are used
herein as defined therein.

         Section 2. Joinder to Agreements. Effective upon the execution and
delivery hereof, the Additional Subsidiary Guarantor hereby agrees that it
shall become "Subsidiary Guarantor" under and for all purposes of the Credit
Agreement and the Pledge Agreement with all the rights and obligations of a
Subsidiary Guarantor thereunder. Without limiting the generality of the
foregoing, the Additional Subsidiary Guarantor hereby:



<PAGE>   2

                  (i) jointly and severally with the other Subsidiary
         Guarantors party to the Credit Agreement guarantees to each Secured
         Party and their respective successors and assigns the prompt payment
         in full when due (whether at stated maturity, by acceleration or
         otherwise) of all Guaranteed Obligations in the same manner and to the
         same extent as is provided in Article III of the Credit Agreement;

                  (ii) pledges and grants the security interests in all right,
         title and interest of the Additional Subsidiary Guarantor in all
         Collateral (as defined in the Pledge Agreement) now owned or hereafter
         acquired by the Additional Subsidiary Guarantor and whether now
         existing or hereafter coming into existence provided for by Article
         III of the Pledge Agreement as collateral security for the Secured
         Obligations and agrees that Annex 1 thereof shall be supplemented as
         provided in Appendix A hereto;

                  (iii) makes the representations and warranties set forth in
         Article IV of the Credit Agreement and in Article II of the Pledge
         Agreement, to the extent relating to the Additional Subsidiary
         Guarantor or to the Pledged Equity evidenced by the certificates, if
         any, identified in Appendix A hereto; and

                  (iv) submits to the jurisdiction of the courts, and waives
         jury trial, as provided in Sections 10.09 and 10.10 of the Credit
         Agreement.

         The Additional Subsidiary Guarantor hereby instructs its counsel to
deliver the opinions referred to in Section 6.10(a)(iii) of the Credit
Agreement to the Secured Parties.

<PAGE>   3

         IN WITNESS WHEREOF, the Additional Subsidiary Guarantor has caused
this Joinder Agreement to be duly executed and delivered as of the day and year
first above written.

                                     LAMAR ADVAN, INC.
                                     a Pennsylvania corporation



                                     By: /s/ Keith A. Istre
                                         ----------------------------------
                                         Keith A. Istre
                                         Vice President - Finance and
                                         Chief Financial Officer

Attested:



By:  /s/ James R. McIlwain
     ----------------------------
     James R. McIlwain, Secretary

Accepted and agreed:

THE CHASE MANHATTAN BANK,
as Administrative Agent


By:    /s/ William E. Rottino
       ----------------------------
Title: Vice President

<PAGE>   4


The undersigned hereby respectively pledges and grants a security interest in
the Pledged Equity and evidenced by the certificate listed in Appendix A hereto
and agrees that Annex 1 of the above-referenced Pledge Agreement is hereby
supplemented by adding thereto the information listed on Appendix A.

Lamar Advertising of Penn, LLC, Issuee of Stock


By:      Lamar Company, L.L.C.
         Its sole and managing member


By:      Lamar Media Corp.
         Its sole and managing member


By:      /s/ Keith A. Istre
         ------------------------------------
         Keith A. Istre
Title:   Vice President-Finance


<PAGE>   5

SUPPLEMENT TO ANNEX 1

                                                APPENDIX A TO JOINDER AGREEMENT


<TABLE>
<CAPTION>

PLEDGOR OWNERSHIP                            ISSUER                    NO. SHARES      CERT. NO.      %
- -----------------                            ------                    ----------      ---------     ---
<S>                                          <C>                       <C>             <C>           <C>
Lamar Advertising of Penn, LLC               Lamar Advan, Inc.         1,000           4             100
</TABLE>


<PAGE>   6

                  SCHEDULE OF ADDITIONAL SUBSIDIARY GUARANTORS


<TABLE>
<CAPTION>

GUARANTOR*                                                   DATE OF JOINDER AGREEMENT
- ----------                                                   -------------------------
<S>                                                          <C>
Lamar Advertising of Iowa, Inc.                              March 2, 2000
Interstate Logos, L.L.C.                                     April 17, 2000
</TABLE>


*The supplements to Annex 1/Appendix A to the Joinder Agreements of each
additional guarantor are set forth below in their entirety.

<PAGE>   7

        SUPPLEMENT TO LAMAR ADVERTISING OF IOWA, INC. JOINDER AGREEMENT

SUPPLEMENT TO ANNEX 1

                                                APPENDIX A TO JOINDER AGREEMENT


<TABLE>
<CAPTION>

PLEDGOR OWNERSHIP                       ISSUER                         NO. SHARES      CERT. NO.      %
- -----------------                       ------                         ----------      ---------     --
<S>                                     <C>                            <C>             <C>           <C>
The Lamar Company, L.L.C.               Lamar Advertising of Iowa,     1,000           7             100
                                        Inc.
</TABLE>


<PAGE>   8

            SUPPLEMENT TO INTERSTATE LOGS, L.L.C. JOINDER AGREEMENT

SUPPLEMENT TO ANNEX 1

                                                APPENDIX A TO JOINDER AGREEMENT

<TABLE>
<CAPTION>

PLEDGOR OWNERSHIP                    ISSUER                            NO. SHARES      CERT. NO.     %
- -----------------                    ------                            ----------      ---------     -
<S>                                  <C>                               <C>             <C>           <C>
Lamar Media Corp.                    Interstate Logos, L.L.C.          1,000           1             100
</TABLE>





<TABLE> <S> <C>

<ARTICLE> 5
<CIK> 0001090425
<NAME> LAMAR ADVERTISING COMPANY
<MULTIPLIER> 1,000

<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-2000
<PERIOD-START>                             JAN-01-2000
<PERIOD-END>                               MAR-31-2000
<CASH>                                           9,905
<SECURITIES>                                         0
<RECEIVABLES>                                   85,620
<ALLOWANCES>                                     4,345
<INVENTORY>                                          0
<CURRENT-ASSETS>                               134,777
<PP&E>                                       1,441,825
<DEPRECIATION>                                 244,502
<TOTAL-ASSETS>                               3,264,037
<CURRENT-LIABILITIES>                           53,215
<BONDS>                                      1,703,598
                                0
                                          0
<COMMON>                                            89
<OTHER-SE>                                   1,393,722
<TOTAL-LIABILITY-AND-EQUITY>                 3,264,037
<SALES>                                        151,267
<TOTAL-REVENUES>                               151,267
<CGS>                                                0
<TOTAL-COSTS>                                   52,512
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                 1,183
<INTEREST-EXPENSE>                              32,890
<INCOME-PRETAX>                               (40,983)
<INCOME-TAX>                                  (12,009)
<INCOME-CONTINUING>                           (28,974)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                  (28,974)
<EPS-BASIC>                                      (.33)
<EPS-DILUTED>                                    (.33)


</TABLE>

<TABLE> <S> <C>

<ARTICLE> 5
<CIK> 0000899045
<NAME> LAMAR MEDIA CORP
<MULTIPLIER> 1,000

<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-2000
<PERIOD-START>                             JAN-01-2000
<PERIOD-END>                               MAR-31-2000
<CASH>                                           9,905
<SECURITIES>                                         0
<RECEIVABLES>                                   85,660
<ALLOWANCES>                                     4,345
<INVENTORY>                                          0
<CURRENT-ASSETS>                               144,101
<PP&E>                                       1,441,825
<DEPRECIATION>                                 244,502
<TOTAL-ASSETS>                               3,251,439
<CURRENT-LIABILITIES>                           49,891
<BONDS>                                      1,703,598
                                0
                                          0
<COMMON>                                             0
<OTHER-SE>                                   1,383,778
<TOTAL-LIABILITY-AND-EQUITY>                 3,251,439
<SALES>                                        151,267
<TOTAL-REVENUES>                               151,267
<CGS>                                                0
<TOTAL-COSTS>                                   52,512
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                 1,183
<INTEREST-EXPENSE>                              32,890
<INCOME-PRETAX>                               (39,934)
<INCOME-TAX>                                  (11,615)
<INCOME-CONTINUING>                           (28,319)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                  (28,319)
<EPS-BASIC>                                          0
<EPS-DILUTED>                                        0


</TABLE>

<PAGE>   1
                                                                   EXHIBIT 99.1

                   Factors Affecting Future Operating Results

         In this exhibit, "Lamar," "Lamar Advertising," the "Company," "we,"
         "us" and "our" refer to Lamar Advertising Company and its consolidated
         subsidiaries, except where we make it clear that we are only referring
         to Lamar Media Corp., which is sometimes referred to herein as "Lamar
         Media."

      OUR DEBT AGREEMENTS AND THOSE OF OUR WHOLLY-OWNED, DIRECT SUBSIDIARY
        LAMAR MEDIA CORP. CONTAIN COVENANTS AND RESTRICTIONS THAT CREATE
                          THE POTENTIAL FOR DEFAULTS.

         The terms of the indenture relating to Lamar Advertising's outstanding
         notes, Lamar Media Corp.'s bank credit facility and the indentures
         relating to Lamar Media's outstanding notes restrict, among other
         things, the ability of Lamar Advertising and Lamar Media to:

o    dispose of assets;

o    incur or repay debt;

o    create liens; and

o    make investments.

         Lamar Media's ability to make distributions to Lamar Advertising is
also restricted under the terms of these agreements.

         Under Lamar Media's bank credit facility we must maintain specified
financial ratios and levels including:

o    interest coverage;

o    fixed charges ratio;

o    senior debt ratios; and

o    total debt ratios.

         If we fail to comply with these tests, the lenders have the right to
cause all amounts outstanding under the bank credit facility to become
immediately due. If this was to occur and the lenders decide to exercise their
right to accelerate the indebtedness, it would create serious financial
problems for us. Our ability to comply with these restrictions, and any similar
restrictions in future agreements, depends on our operating performance.
Because our performance is subject to prevailing economic, financial and
business conditions and other factors that are beyond our control, we may be
unable to comply with these restrictions in the future.

<PAGE>   2


 BECAUSE WE HAVE SIGNIFICANT FIXED PAYMENTS ON OUR DEBT, WE MAY LACK SUFFICIENT
CASH FLOW TO OPERATE OUR BUSINESS AS WE HAVE IN THE PAST AND MAY NEED TO BORROW
      MONEY IN THE FUTURE TO MAKE THESE PAYMENTS AND OPERATE OUR BUSINESS.

         We have borrowed substantial amounts of money in the past and may
borrow more money in the future. At March 31, 2000, Lamar Advertising Company
had approximately $288 million of convertible notes outstanding. At March 31,
2000, Lamar Media had approximately $1,420 million of debt outstanding
consisting of approximately $869 million in bank debt, $527 million in various
series of senior subordinated notes of Lamar Media and $24 million in various
other short-term and long-term debt of Lamar Media. This debt of Lamar
Advertising and Lamar Media represents approximately 55% of our total
capitalization.

         A large part of our cash flow from operations must be used to make
principal and interest payments on our debt. If our operations make less money
in the future, we may need to borrow to make these payments. In addition, we
finance most of our acquisitions through borrowings under Lamar Media's bank
credit facility which presently has a total committed amount of $1 billion in
term and revolving credit loans. At March 31, 2000, we had approximately $130
million available to borrow under this bank credit facility. Since our
borrowing capacity under Lamar Media's bank credit facility is limited, we may
not be able to continue to finance future acquisitions at our historical rate
with borrowings under this bank credit facility. We may need to borrow
additional amounts or seek other sources of financing to fund future
acquisitions. We cannot guarantee that such additional financing will be
available or available on favorable terms. We also may need the consent of the
banks under Lamar Media's bank credit facility, or the holders of other
indebtedness, to borrow additional money.

                     OUR BUSINESS COULD BE HURT BY CHANGES
                      IN ECONOMIC AND ADVERTISING TRENDS.

         We sell advertising space to generate revenues. A decrease in demand
for advertising space could adversely affect our business. General economic
conditions and trends in the advertising industry affect the amount of
advertising space purchased. A reduction in money spent on our displays could
result from:


         o a general decline in economic conditions;

         o a decline in economic conditions in particular markets where we
  conduct business;

         o a reallocation of advertising expenditures to other available media
  by significant users of our displays; or

         o a decline in the amount spent on advertising in general.

<PAGE>   3

     OUR OPERATIONS ARE IMPACTED BY THE REGULATION OF OUTDOOR ADVERTISING.

         Our operations are significantly impacted by federal, state and local
government regulation of the outdoor advertising business.

         The federal government conditions federal highway assistance on states
imposing location restrictions on the placement of billboards on primary and
interstate highways. Federal laws also impose size, spacing and other
limitations on billboards. Some states have adopted standards more restrictive
than the federal requirements. Local governments generally control billboards
as part of their zoning regulations. Some local governments have enacted
ordinances which require removal of billboards by a future date. Others
prohibit the construction of new billboards and the reconstruction of
significantly damaged billboards, or allow new construction only to replace
existing structures.

         Local laws which mandate removal of billboards at a future date often
do not provide for payment to the owner for the loss of structures that are
required to be removed. Some federal and state laws require payment of
compensation in such circumstances. Local laws that require the removal of a
billboard without compensation have been challenged in state and federal courts
with conflicting results. Accordingly, we may not be successful in negotiating
acceptable arrangements when our displays have been subject to removal under
these types of local laws.

         Additional regulations may be imposed on outdoor advertising in the
future. Legislation regulating the content of billboard advertisements has been
introduced in Congress from time to time in the past. Additional regulations or
changes in the current laws regulating and affecting outdoor advertising at the
federal, state or local level may have a material adverse effect on our results
of operations.

              OUR CONTINUED GROWTH THROUGH ACQUISITIONS MAY BECOME
             MORE DIFFICULT AND INVOLVES COSTS AND UNCERTAINTIES.

         We have substantially increased our inventory of advertising displays
through acquisitions. Our operating strategy involves making purchases in
markets where we currently compete as well as in new markets. However, the
following factors may affect our ability to continue to pursue this strategy
effectively.

o    The outdoor advertising market has been consolidating, and this may
     adversely affect our ability to find suitable candidates for purchase.

o    We are also likely to face increased competition from other outdoor
     advertising companies for the companies or assets that we wish to
     purchase. Increased competition may lead to higher prices for outdoor
     advertising companies and assets and decrease those that we are able to
     purchase.

o    We do not know if we will have sufficient capital resources to make
     purchases, obtain any required consents from our lenders, or find
     acquisition opportunities with acceptable terms.

o    From January 1, 1997 to March 31, 2000, we completed 164 transactions
     involving the purchase of complementary outdoor advertising assets. We
     must integrate these and other acquired assets and businesses into our
     existing operations. This process of integration may result in unforeseen


<PAGE>   4

     difficulties and could require significant time and attention from our
     management that would otherwise be directed at developing our existing
     business. Further, we cannot be certain that the benefits and cost savings
     that we anticipate from these purchases will develop.



    WE FACE COMPETITION FROM LARGER AND MORE DIVERSIFIED OUTDOOR ADVERTISERS
        AND OTHER FORMS OF ADVERTISING THAT COULD HURT OUR PERFORMANCE.

         We cannot be sure that in the future we will compete successfully
against the current and future sources of outdoor advertising competition and
competition from other media. The competitive pressure that we face could
adversely affect our profitability or financial performance. Even though, as a
result of the Chancellor Outdoor acquisition, we are the largest company
focusing exclusively on outdoor advertising, we face competition from larger
companies with more diversified operations which also include radio and other
broadcast media. We also face competition from other forms of media, including
television, radio, newspapers and direct mail advertising. We must also compete
with an increasing variety of other out-of-home advertising media that include
advertising displays in shopping centers, malls, airports, stadiums, movie
theaters and supermarkets, and on taxis, trains and buses.

         In our logo sign business, we currently face competition for
state-awarded service contracts from two other logo sign providers as well as
local companies. Initially, we compete for state-awarded service contracts as
they are privatized. Because these contracts expire after a limited time, we
must compete to keep our existing contracts each time they are up for renewal.

      IF OUR CONTINGENCY PLANS RELATING TO HURRICANES FAIL, THE RESULTING
                        LOSSES COULD HURT OUR BUSINESS.

         Although we have developed contingency plans designed to deal with the
threat posed to our advertising structures by hurricanes, we cannot guarantee
that these plans will work. If these plans fail, significant losses could
result.

         A significant portion of our structures is located in the Mid-Atlantic
and Gulf Coast regions of the United States. These areas are highly susceptible
to hurricanes during the late summer and early fall. In the past, we have
incurred significant losses due to severe storms. These losses resulted from
structural damage, overtime compensation, loss of billboards that could not be
replaced under applicable laws and reduced occupancy because billboards were
out of service.

         We have determined that it is not economical to obtain insurance
against losses from hurricanes and other storms. Instead, we have developed
contingency plans to deal with the threat of hurricanes. For example, we
attempt to remove the advertising faces on billboards at the onset of a storm,
when possible, which permits the structures to better withstand high winds
during a storm. We then replace these advertising faces after the storm has
passed. However, these plans may not be effective in the future and, if they
are not, significant losses may result.


<PAGE>   5


        OUR LOGO SIGN CONTRACTS ARE SUBJECT TO STATE AWARD AND RENEWAL.

         A growing portion of our revenues and operating income come from our
state-awarded service contracts for logo signs. We cannot predict what
remaining states, if any, will start logo sign programs or convert state-run
logo sign programs to privately operated programs. We compete with many other
parties for new state-awarded service contracts for logo signs. Even when we
are awarded a contract, the award may be challenged under state contract
bidding requirements. If an award is challenged, we may incur delays and
litigation costs.

         Generally, state-awarded logo sign contracts have a term, including
renewal options, of ten to twenty years. States may terminate a contract early,
but in most cases must pay compensation to the logo sign provider for early
termination. Typically, at the end of the term of the contract, ownership of
the structures is transferred to the state without compensation to the logo
sign provider. Of our 20 logo sign contracts in place at March 31, 2000, three
are subject to renewal in June, October and December 2000. We cannot guarantee
that we will be able to obtain new logo sign contracts or renew our existing
contracts. In addition, after we receive a new state-awarded logo contract, we
generally incur significant start-up costs. We cannot guarantee that we will
continue to have access to the capital necessary to finance those costs.

        OUR OPERATIONS COULD BE AFFECTED BY THE LOSS OF KEY EXECUTIVES.

         Our success depends to a significant extent upon the continued
services of our executive officers and other key management and sales
personnel. Kevin P. Reilly, Jr., our Chief Executive Officer, our nine regional
managers and the manager of our logo sign business, in particular, are
essential to our continued success. Although we have designed our incentive and
compensation programs to retain key employees, we have no employment contracts
with any of our employees and none of our executive officers have signed
non-compete agreements. We do not maintain key man insurance on our executives.
If any of our executive officers or other key management and sales personnel
stopped working with us in the future, it could have an adverse effect on our
business.



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