GREEN MOUNTAIN COFFEE INC
10-K, 1999-12-22
MISCELLANEOUS FOOD PREPARATIONS & KINDRED PRODUCTS
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                       SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549

- --------------------------------------------------------------------------------
                                    FORM 10-K
- --------------------------------------------------------------------------------



        (Mark One)

        [ X ] Annual  Report  Pursuant To Section 13 or 15(d) of the  Securities
        Exchange Act of 1934 For the fiscal year ended September 25, 1999

                                       OR

        [ ] Transition  Report Pursuant To Section 13 or 15(d) of the Securities
        Exchange  Act of  1934  For  the  transition  period  from  ________  to
        _____________


                         Commission file number 1-12340
                         ------------------------------


                           GREEN MOUNTAIN COFFEE, INC.
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)

                Delaware                                  03-0339228
- ----------------------------------------       ---------------------------------
   (State or other jurisdiction of             (IRS employer identification no.)
    incorporation or organization)

   33 Coffee Lane, Waterbury, Vermont                        05676
- ----------------------------------------       ---------------------------------
(Address of principal executive offices)                   (Zip code)

                  Registrant's telephone number: (802) 244-5621
                  ---------------------------------------------

    Securities registered pursuant to Section 12(b) of the Exchange Act: None
      Securities registered pursuant to Section 12(g) of the Exchange Act:

                     Common Stock, $.10 par value per share
                     --------------------------------------
                                (Title of class)


Indicate  by check  mark  whether  the  registrant:  (1) has filed  all  reports
required to be filed by Section 13 or 15 (d) of the  Securities  Exchange Act of
1934 during the past 12 months (or for such shorter  period that the  registrant
was  required  to file such  reports),  and (2) has been  subject to such filing
requirements for the past 90 days. [ X ]

Indicate by check mark if disclosure of delinquent  filers  pursuant to Item 405
of Regulation  S-K is not contained  herein,  and will not be contained,  to the
best of registrant's  knowledge,  in definitive proxy or information  statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [  ]

The  aggregate  market  value  of the  voting  stock of the  registrant  held by
non-affiliates  of  the  registrant  on  November  30,  1999  was  approximately
$14,394,000 based upon the closing price of such stock on that date.

As of November 30, 1999, 3,464,433 shares of common stock of the registrant were
outstanding.  See  "Market  for  the  Registrant's  Common  Equity  and  Related
Stockholder Matters."


                       DOCUMENTS INCORPORATED BY REFERENCE
Portions of the definitive Proxy Statement for the  registrant's  Annual Meeting
of Shareholders to be held on March 9, 2000 have been  incorporated by reference
into Part III of this report.  The  registrant  will file the  definitive  Proxy
Statement by January 24, 2000.


<PAGE>



                           GREEN MOUNTAIN COFFEE, INC.
                           Annual Report on Form 10-K

                                Table of Contents

                                                                            Page
                                     Part I
Item 1.        Business...................................................    4

Item 2.        Properties.................................................   15

Item 3.        Legal Proceedings..........................................   15

Item 4.        Submission of Matters to a Vote of Security Holders........   15

               Executive Officers of the Registrant.......................   16

                                     Part II

Item 5.        Market for Registrant's Common Equity and Related
               Stockholder Matters........................................   18

Item 6.        Selected Financial Data....................................   19

Item 7.        Management's Discussion and Analysis of Financial
               Condition and Results of Operations........................   19

Item 7A        Quantitative and Qualitative Disclosures about
               Market Risk................................................   29

Item 8.        Financial Statements and Supplementary Data................   30

Item 9.        Changes in and Disagreements with Accountants on Accounting
               and Financial Disclosures..................................   30

                                    Part III

Item 10.       Directors and Executive Officers of the Registrant.........   31

Item 11.       Executive Compensation.....................................   31

Item 12.       Security Ownership of Certain Beneficial Owners and
               Management.................................................   31

Item 13.       Certain Relationships and Related Transactions.............   31

                                     Part IV

Item 14.       Exhibits, Financial Statement Schedules and Reports on
               Form 8-K...................................................   32


<PAGE>


         Certain  statements  contained  herein are not based on historical fact
and are  "forward-looking  statements"  within  the  meaning  of the  applicable
securities laws and regulations.  In addition, the Company's representatives may
from  time  to  time  make  oral  forward-looking  statements.   Forward-looking
statements  provide  current  expectations  of future  events  based on  certain
assumptions  and  include  any  statements  that do not  directly  relate to any
historical or current fact. Words such as "anticipates",  "believes", "expects",
"estimates",  "intends",  "plans",  "projects",  and  similar  expressions,  may
identify such forward-looking statements. Owing to the uncertainties inherent in
forward-looking  statements,  actual results could differ  materially from those
set forth in forward-looking statements. Factors that could cause actual results
to differ materially from those in the forward-looking  statements include,  but
are not limited to, business conditions in the coffee industry and food industry
in  general,  the  impact  of the  loss of a  major  customer,  fluctuations  in
availability and cost of green coffee, economic conditions,  prevailing interest
rates,  competition,  the management challenges of rapid growth,  variances from
budgeted  sales mix and growth rate,  consumer  acceptance  of the Company's new
products,  the impact of a tighter job  market,  Year 2000  issues,  weather and
special or unusual events,  as well as other risk factors described in Item 1 of
this report on Form 10-K for the year ended September 25, 1999 and other factors
described  from time to time in the Company's  filings with the  Securities  and
Exchange Commission. Forward-looking statements reflect management's analysis as
of the date of this  document.  The Company  does not  undertake to revise these
statements to reflect subsequent developments.


<PAGE>


                                     PART I


Item 1. Business

The Company
- -----------

         Green  Mountain  Coffee,  Inc.  ("the  Company" or "Green  Mountain" or
"Green Mountain Coffee") roasts over 25 high-quality  arabica coffees to produce
over 60 varieties of coffee which it sells through a  coordinated  multi-channel
distribution  network  in  its  wholesale  and  direct  mail  operations.   This
distribution  network is  designed  to maximize  brand  recognition  and product
availability.  The Company is  one of the leading  specialty coffee companies in
its established markets.

         The  majority of Green  Mountain's  revenue is derived  from over 6,000
wholesale customer accounts located primarily in the northeastern United States.
The wholesale  operation serves supermarket,  specialty food store,  convenience
store, food service,  hotel,  restaurant,  university,  travel and office coffee
service customers. Wholesale customers resell the coffee in whole bean or ground
form for home  consumption  and/or brew and sell coffee beverages at their place
of business.

         The  Company is a Delaware  holding  company  formed in July 1993 whose
only asset is the stock of Green Mountain Coffee Roasters, Inc. ("Roasters"),  a
Vermont corporation formed in 1981. As used herein, unless the context otherwise
requires,  references  to "the Company" or "Green  Mountain" or "Green  Mountain
Coffee" include the Company and Roasters.

         The Company's  fiscal year ends on the last Saturday in September.  The
Company's fiscal year normally  consists of 13 four-week periods with the first,
second  and  third   "quarters"   ending  16  weeks,  28  weeks  and  40  weeks,
respectively, into the fiscal year. As used herein, unless the context otherwise
requires,  references to "fiscal 1999", "fiscal 1998" or "fiscal 1997" represent
the 52-week periods ended  September 25, 1999,  September 26, 1998 and September
27, 1997, respectively.

         The  Company's  corporate  offices  are  located  at  33  Coffee  Lane,
Waterbury,  Vermont 05676. The Company's telephone number is (802) 244-5621, its
fax number is (802) 244-5436,  and its email address for investor information is
[email protected].  The address of the  Company's  Internet Web site is
www.GreenMountainCoffee.com.

The Product
- -----------

         Green  Mountain is committed to providing the highest  quality  arabica
coffees  available from around the world.  To achieve this goal,  Green Mountain
carefully selects its coffee beans and then "appropriate  roasts(R)" the coffees
to maximize their taste and flavor differences.

         The Company  roasts its coffee in small batches to ensure  consistency.
Green Mountain  varies both the degree of roast and the roasting  profile (i.e.,
roast  time  and   temperature)   to  maximize  a  particular   coffee's   taste
characteristics.  The Company utilizes  state-of-the-art roasting software which
enables it to more exactly duplicate specific roasts,  ensuring Green Mountain's
ability to offer consistent taste profiles.

         Green  Mountain's  roasting process is designed to maximize the flavors
inherent in the coffee itself, without letting the flavor of roasting overshadow
a  particular   coffee's  taste  subtleties.   The  Company  believes  that  its
distinctive  roasting methods enable it to provide the same coffees at different
roasting  degrees to maximize their flavors and thereby satisfy varying consumer
preferences.

         The Company uses  convection  air roasters,  which it believes  offer a
higher degree of flexibility  than other  commercially  available  roasters.  In
addition,  the Company has developed  specific  roasting  programs for each bean
type to establish a Green  Mountain  "signature"  for that bean type,  which the
Company calls its "appropriate  roast".  The Company believes that this roasting
process  distinguishes it from other specialty coffee companies and has resulted
in strong customer brand loyalty.

         Green Mountain,  unlike some of its  competitors,  also offers flavored
coffees.  The Company  believes that  flavoring its coffee during the production
process,  rather than providing  flavor  additives  after brewing,  provides its
customers with taste consistency, convenience and economy.

         The Company  nitrogen  flushes its packaged  coffee and employs one-way
valve bag packaging technology which provides a minimum shelf life of six months
for the Company's  coffees.  This  technology  enables the Company to expand its
distribution while maintaining its high standards for quality and freshness.

Growth Strategy
- ---------------

         Green  Mountain  Coffee is focused on building the brand and profitably
growing its business.  At present,  management  believes that it can continue to
grow  sales  internally  over  the  next  few  years  at a rate  similar  to its
historical five-year average growth rate (in the range of 25 to 30 percent).  At
the same time,  management  is working at growing  earnings  at least as fast as
revenue.  These  statements  are  forward-looking,  and subject to the risks and
uncertainties  outlined in  "Management's  Discussion  and Analysis of Financial
Condition and Results of  Operations,"  and under the heading,  "Forward-looking
information," beginning on page 19.

         In recent  years,  the primary  growth in the coffee  industry has come
from the specialty  coffee  category,  driven by the wider  availability of high
quality  coffee,  the emergence of upscale coffee shops  throughout the country,
and the general level of consumer education.  Green Mountain has been benefiting
from the overall  market trend plus some  carefully  developed  and  distinctive
advantages over its competitors.

         The presence of the Green  Mountain  Coffee  Roasters(R)  brand crosses
over many different distribution channels and customer categories in its primary
geographic market, the northeastern United States,  thereby providing widespread
exposure to the brand in a variety of settings,  ease of access to the products,
and many tasting  opportunities  for consumer trial.  Green Mountain's coffee is
widely  available  throughout  the day: at home in the  morning,  in hotels,  on
airplanes and trains,  at convenience  stores on the way to work, at the office,
in restaurants, in supermarkets,  at the movie theatre, and at home again at the
end of the day. In the Northeast,  the Company also has a special events vehicle
that can be seen at ski races,  festivals  and other  venues.  The vehicle along
with many other special event  activities  provide great sampling  opportunities
and visibility to the brand.

         The Company  believes  that its coffee's  convenient  availability  for
consumer  trial  through  convenience  stores,  restaurants  and  office  coffee
services is a significant  advantage and a key component of its growth strategy.
The Company believes that potential customers who sample its products by the cup
are likely to develop a taste for Green Mountain  coffee and seek it out through
other available distribution channels. It has been the Company's experience that
consumer trial of Green Mountain coffee at one level of distribution often leads
to a subsequent purchase at another level of distribution.

         As  brand  awareness  increases  through  trial  by  consumers  of  the
Company's coffee by the cup, demand for whole bean sales of the Company's coffee
for home  consumption  also increases.  The National Coffee  Association of USA,
Inc. in its National Coffee Drinking Trends through 1999 study states that "over
75% of all  coffee is  consumed  at home." As brand  equity is built,  wholesale
expansion  typically  continues  through  customers  such  as  supermarkets  and
specialty  food stores,  who in turn,  sell the  Company's  whole bean coffee to
consumers.   This  expansion  process   capitalizes  upon  this  cup/whole  bean
inter-relationship  and is designed to further increase Green Mountain's  market
share in  geographic  areas in which it already  operates  in order to  increase
sales density and drive operational and brand-equity efficiencies.

         In  addition  to its  efforts  to boost  sales  in its core  geographic
markets,  the Company also seeks to introduce  Green Mountain coffee in selected
new markets across the United States, principally utilizing the Company's office
coffee and  convenience  store  channels.  Flagship  customers with a nationwide
presence,  such as Exxon Mobil Corporation and American Skiing Company, are also
key to the  Company's  geographic  expansion  strategy,  as they  provide  great
visibility and sampling opportunities.

         In the direct mail area, the Company focuses  solicitations  on catalog
customers who buy regularly from the Company, bed-and-breakfasts and other small
businesses,  and from  members of the  Company's  "Coffee  Club",  a  continuity
program with customized standing orders for automatic  re-shipment.  Recently, a
large  portion of the  Company's  efforts in the direct mail  segment  have been
directed     towards      increasing     traffic     on     its     Web     site
(www.GreenMountainCoffee.com),  which  is  intended  to  build  brand  awareness
nationwide and boost direct sales to consumers.

Recent Developments
- -------------------

NEW PRODUCTS.  The Company's  partnership  with Keurig,  Inc.  developed into an
important growth driver in fiscal 1999, as the unique Keurig(R)  one-cup brewing
system gained significant momentum in the marketplace. Green Mountain Coffee now
produces 12 coffee varieties in K-Cup(TM)  portion packs designed for the Keurig
Premium Coffee System(TM).  Although the Company does not have exclusive rights,
at present Green  Mountain is the only coffee  available for this unique system.
The  success  with  the  Keurig  system  also  helped  Green  Mountain   develop
relationships  with a number  of office  coffee  distributors,  providing  it an
opportunity  to also  sell  its  traditional  line  of  products  through  these
distributors.  In fiscal 1999,  the Company  doubled its number of office coffee
distributors to nearly 200 at September 25, 1999, and coffee pounds sold through
that  channel  grew 39.1%  over the  previous  year.  The  Company's  successful
partnership  with  Perrier's  Poland  Springs  operation  remains the  Company's
largest customer in this channel. The Company intends to complete its nationwide
coverage of its office coffee products in fiscal 2000.

         In September 1999, the Company  introduced a new line of frozen granita
and hot cappuccino  beverages,  two high-growth areas of the specialty  beverage
market.  These  products,  which are marketed under the Monte  Verde(TM)  brand,
complement the traditional  line of specialty  coffees and make Green Mountain a
full-service provider to certain channels,  such as convenience stores, which is
expected to be an important competitive advantage.

         Green Mountain Coffee also enhanced its traditional  line of coffees in
fiscal 1999 by  introducing  a new  regional  Colombian  coffee from the Popayan
region  of  Colombia,   three  new  flavored  coffees  (Belgian  Chocolate  Nut,
Creme  Brulee and Chocolate  Truffle Cream),  as well as a new Organic
House Blend(TM) Decaf to expand its offering of quality organic products.

CUSTOMERS.  In  addition  to the  strong  gains  in the  office  coffee  channel
described  above,  the Company  continued  to focus on other key channels of its
wholesale  business in fiscal  1999 and built  stronger  relationships  with its
major customers.

         Pounds sold through the supermarket  channel grew 19.6% in fiscal 1999.
Green Mountain  coffee can now be purchased at over 570  supermarket  locations.
The increase in coffee pounds sold was especially  strong in two large chains in
the Northeast, Shaw's Supermarkets, Inc. and Stop & Shop Supermarkets.  Sales to
Hannaford Bros. Co., which remains the Company's largest  supermarket  customer,
grew 10% in fiscal 1999.

         Growth in the convenience store channel was equally strong, with pounds
sold up 18.4% year-over-year.  Mobil convenience stores, including approximately
320  Mobil  On the  Run(TM)  stores,  continue  to be Green  Mountain's  largest
customer in the convenience  store channel,  with a total of approximately 1,290
locations  (accounts) at September  25, 1999.  Other chains such as Orloski Quik
Marts and RL Vallee Inc., dba Maplefields, posted strong gains as well.

         Other notable new  wholesale  customers  whose sales of Green  Mountain
coffee are  expected to give further  visibility  to the brand  include  Hershey
Park,  the New  Jersey  Aquarium  and the  Susse  Chalet  chain of  hotels.  The
Company's relationship with American Skiing Company, another important marketing
partner,  now enters its second season and has been  expanded to the  customer's
Western resorts: Steamboat in Colorado,  Heavenly in California/Nevada,  and The
Canyons in Utah.

INFRASTRUCTURE.  In 1999, the Company completed the three year implementation of
key software modules from the PeopleSoft enterprise system. All of the Company's
critical  business  applications  are  now on a  single  information  management
platform, supporting its continued growth with state-of-the-art technology.

         In August of 1999,  Green  Mountain  Coffee became the first company in
the U.S. to implement  PeopleSoft's eStore  application,  and the revamped Green
Mountain Coffee Web site  (www.GreenMountainCoffee.com) was prominently featured
at the national PeopleSoft's Users Conference in August 1999.

         The Company  believes that it has production  capacity with its current
equipment of approximately 12 million roasted coffee pounds assuming its current
product  mix. The Company sold  approximately  nine million  pounds of coffee in
fiscal 1999.

Corporate Philosophy
- --------------------

         Green  Mountain's  objective  is to be  the  leading  specialty  coffee
company by providing the highest  quality  coffee and having the largest  market
share in its  targeted  markets  while  maximizing  company  value.  The Company
intends to achieve this  objective  through a corporate  philosophy  designed to
differentiate  and  reinforce  the Green  Mountain  brand and to engender a high
degree of customer loyalty. The essential elements of this philosophy include:

HIGHEST  QUALITY  COFFEE.  Green Mountain buys the highest quality arabica beans
available from the world's  coffee-producing regions and uses a roasting process
that maximizes each coffee's individual taste and aroma. Green Mountain believes
that its coffees are among the highest quality coffees sold in the world.

CUSTOMER SERVICE.  To ensure a high level of customer  contact,  the Company has
established  regional  distribution  centers to supply  coffee to its  wholesale
customers and from which customer service calls are dispatched.  The Company has
an on-line  inventory system for its central and regional  distribution  centers
which helps to better serve the Company's customers and to improve the Company's
direct-store-delivery   process  and  capability.  In  addition,  the  Company's
wholesale  area sales  managers are equipped with laptop  computers to speed new
customer  setup,   enhance  the  Company's   telemarketing   efforts  and  field
communications,  and help provide customers with sales history,  forecasting and
merchandising data.

         Green  Mountain  views  the  quality  of  customer  interaction  by its
employees  as a major  long-term  success  factor.  Employees  throughout  Green
Mountain are trained and encouraged to exceed customer expectations. The Company
also  believes   that  coffee  is  a  convenience   purchase  and  utilizes  its
multi-channel  distribution  network  to  make  its  coffee  widely  and  easily
available to consumers for home or away-from-home consumption.

CUSTOMER  COFFEE  EDUCATION.  The Company  educates its wholesale  customers and
employees about the origin and preparation of coffee through a course  comprised
of  a  series  of  on-site  training,  tours,  manuals,  and  hands-on  learning
experiences known as "Coffee  College." This one to two-day  intensive  training
covers growing and harvesting;  coffee tasting and cupping; grinding, filtering,
and brewing;  roasting and packaging;  and preparing coffee beverages.  Over one
thousand  employees of Green  Mountain's  customers  attended  Coffee College in
fiscal 1999,  primarily at the Company's Java  University  located in Waterbury,
Vermont.  In fiscal 1997,  Green  Mountain  Coffee  Roasters  also began hosting
Specialty Coffee Association of America ("SCAA") Espresso Lab training sessions.

         The  Company's  direct mail catalog and Web site provide an overview of
the  differences  between  the  various  coffees  from  around the world and the
various degrees of roast. The Company believes that educational initiatives such
as these help to create  advocates  for its coffee and thereby  engender a loyal
customer base.

EMPLOYEE DEVELOPMENT.  Through a variety of educational workshops,  seminars and
other programs,  the Company provides  employees with opportunities that enhance
their ability to offer Green  Mountain  customers a level of service and quality
that  fosters  long-term  relationships.  In addition,  through its  Educational
Assistance Plan, Green Mountain provides  financial support to employees seeking
to improve their skills through continuing education.  The Company believes that
its dedication to employee  training and professional  development  attracts and
retains highly qualified and motivated employees.

COMMUNITY  INVOLVEMENT.  Green Mountain believes that doing well financially can
go hand in hand with giving back to the  community.  In fiscal 1999, the Company
donated   approximately   5%  of  its  pre-tax  income  to  various   non-profit
organizations  in the U.S.  and in  coffee-producing  countries,  in the form of
cash,  products and paid employee time.  Organizations  benefiting  from cash or
coffee product donations in 1999 included Conservation International, Rainforest
Alliance, the American Red Cross, Coffee Kids(R), and the United Way, as well as
libraries,  religious  organizations,   schools,  counseling  centers  and  soup
kitchens in markets where the Company operates.  In addition to cash and product
donations,  the Company  encourages its employees to perform  volunteer work for
non-profit and  community-based  organizations on company time for up to 2.5% of
their total hours worked at the Company.

         The  Company  is  committed  to  improving   the  quality  of  life  in
coffee-producing   countries,   and  therefore  supports  projects  that  foster
self-sufficiency,  which it believes yield the best results. For example,  since
January of 1998,  Green Mountain has been  sponsoring a very  successful  Coffee
Kids micro-lending program in Huatusco,  Mexico, to encourage the development of
small family  businesses.  The program now has over 550 participants.  In fiscal
1999, the Company agreed to provide Coffee Kids with additional funds to support
a similar project in mountain  villages in Oaxaca,  Mexico, where the  Company's
Organic  Mexican  Select(TM)  coffee is grown.  Another  ongoing  program in the
Oaxaca region of Mexico is a women's health care project for the early detection
of cervical  cancer,  which has been funded jointly with Ben & Jerry's  Homemade
Inc.  and Coffee  Enterprises.  The  project  funds the cost of sending  medical
personnel  to the region.  Additionally,  the  Company  has offered  funding for
computers  and libraries in  communities  where its  Stewardship(R)  coffees are
produced.

         Another  highlight  of fiscal  1999 was the  visit to Green  Mountain's
Vermont headquarters by 95-year-old  Professor Manuel Sedas Rincon,  founder and
patriarch of Union Regional de Pequenos  Productores de Cafe (Regional  Union of
Small Coffee Producers) of Huatusco,  Veracruz. In addition to being the largest
worker-owned  coffee  cooperative  in  Mexico  with  over  5,000  members,  this
cooperative is Green Mountain Coffee Roasters'  largest single identified source
of  coffee.  Professor  Sedas  has been a strong  advocate  for the  cooperative
movement in Mexico,  and is known  throughout Latin America for his work in this
important area of economic and community development and worker empowerment.

         In March  1999,  Green  Mountain  Coffee was given a Social  Assessment
Rating  of  "excellent",   the  highest  possible  rating,   by  Trillium  Asset
Management,  a  socially  responsible  research  and  investment  advisory  firm
headquartered in Boston, Massachusetts.

ENVIRONMENTAL LEADERSHIP. Green Mountain is committed to actions consistent with
an  environmental  and social  responsibility  in all  aspects  of its  business
operations.  Consistent  with this  commitment,  the  Company  has  created  and
supported a variety of innovative environmental programs and incentives.

         Green Mountain  encourages  sustainable  farming  practices through its
Stewardship  Program,  through which a portion of the coffees purchased are from
farms and  cooperatives  where  herbicide  and pesticide use is limited and soil
erosion  controls  are in  place.  Additionally, these  farms  and  cooperatives
demonstrate  higher standards of support for their workers by providing housing,
medical assistance,  and an interest in the welfare of the individual worker. As
a continuation  and expansion of the Stewardship  Program,  in fiscal 1997 Green
Mountain  introduced its first organic coffee,  a farm-direct  coffee from Peru.
The  Company's  roasting  and  packaging  facility  was  certified as organic by
Quality Assurance International of San Diego, California, paving the way for the
introduction  of  four  additional   certified   organic  coffees   including  a
decaffeinated  coffee in fiscal 1998 and 1999.  Quality Assurance  International
has renewed the Company's organic certification annually since 1997.

         Since  1990,   Green  Mountain  has  sold,   under  the  licensed  name
Earth-Friendly Coffee Filters(TM), a line of dioxin-free and chlorine-free paper
coffee filters, helping to raise consumer awareness of chlorine-free processing.
In another  innovative  approach to product design, in 1997, the Company won the
3M Scotchban(R)  Innovation Award for the development of a biodegradable  coffee
bag used by wholesale customers who bag Green Mountain Coffee on their premises.
In 1994, Green Mountain joined the national BuyRecycled!  Alliance,  pledging to
increase  its  purchases of recycled  content  paper  annually.  As part of this
pledge,  the Company's  corporate  letterhead  now consists of 30% post- and 70%
pre-consumer recycled content by sheet weight.

         The  Company's  most  recent  new  initiative,  to  reduce  its  use of
non-renewable  energy sources and the impact on the environment,  is the planned
installation of a 95 kilowatt  cogeneration unit in its roasting facility by the
end of  December  1999.  The unit is  designed  to  capture  heat from the power
generating process to heat and power the Company's building, reducing its use of
both propane for heating and also externally-generated  electricity. The unit is
expected to help reduce the Company's  operating  expenses as a percent of sales
over time. The unit has the added benefit of reducing the risk of fire,  created
by power outages, which can occur when the roasters,  which operate at very high
temperatures, suddenly lose power.

         Through  responsible  operational  practices,  from purchasing to waste
management,  Green Mountain strives to minimize its  environmental  impact.  The
Company uses  chemical-free,  biodegradable,  cornstarch-based  foam peanuts and
100% recycled kraft-style (Geoami) paper to protect products during shipping, as
well as recycled content chip-board  containers and reusable containers to store
and ship coffee.  In addition,  Green Mountain makes every attempt to divert its
manufacturing waste from landfills.  For example,  the burlap bags which contain
green coffee  beans are  recycled or donated for use in gardens and crafts,  and
pallets used in the production and distribution  centers are routinely  repaired
and re-used.  In 1989,  the Company  established  an on-site  recycling  program
which,  over the last  three  years,  resulted  in 458  tons of  material  being
recycled and an average annual landfill refuse volume reduction of 47%.

Wholesale Operations
- --------------------

         During  fiscal  1999,  1998 and 1997,  approximately  95%, 94% and 93%,
respectively,  of Green Mountain's sales from continuing operations were derived
from its wholesale  operation which services  accounts located  primarily in the
northeastern United States.  Wholesale customers resell the coffee in whole bean
or ground form for home  consumption  and/or brew and sell coffee  beverages  at
their  place of  business.  Unlike  most of its  competitors,  Green  Mountain's
wholesale  operation services a large variety of  establishments.  This strategy
enables a deeper penetration in a given geographic market, exposing consumers to
the brand  throughout  the day in a variety of contexts.  This strategy also has
the advantage of limiting the dependency of the Company on a single distribution
channel.  The distribution of wholesale coffee pounds sold during fiscal 1999 by
wholesale  customer  category was  approximately:  29% to  supermarkets,  27% to
convenience  stores,  16%  to  office  coffee  service   distributors,   14%  to
restaurants,   11%  to  other  food  service   establishments  such  as  hotels,
universities,  and  airlines,  and 3% to  other  retail  establishments  such as
specialty food stores.

Notable accounts include:

<TABLE>
<S>                                <C>                                <C>
Convenience Stores                 Restaurants                        Other Food Service
- ------------------                 -----------                        ------------------
Exxon Mobil convenience stores     Aureole Restaurant, NYC            Amtrak - Northeast corridor

Orloski Quik Marts                 Culinary Institute of America      American Skiing Company

RL Vallee Inc. dba Maplefields     New England Culinary Institute     Delta Express and Delta Shuttle

                                   The Harvard Club, NYC              Midway Airlines

Office Coffee Services                                                New Jersey State Aquarium
- ----------------------
Bostonbean Coffee Company         Supermarkets                        Smuggler's Notch Resort
                                  ------------
Bunn Coffee Service               Hannaford Bros.- 120 stores         Stowe Mountain Resort

Lyons Coffee                      Roche Brothers - 13 stores

Northeast Merchandising           Shaw's - 110 stores

Perrier's Poland Springs          Stop & Shop - 185 stores
                                   (primarily coffee by the cup)
Vermont Pure Springs


</TABLE>


         By geographic  region,  the Company's  wholesale  coffee pound sales in
fiscal 1999 were  approximately as follows:  37% in northern New England states,
24% in southern New England  states,  21% in  mid-Atlantic  states,  5% in South
Atlantic states, 2% in the Midwest,  1% in western states,  1%  internationally,
and 9% which is sold through customers which sell across one or more regions.

         Through the  wholesale  operation,  Green  Mountain  has  initiated  an
international  sales  effort,   principally  through   distributors,   initially
targeting nations where there exists either a tradition of coffee consumption or
a recent trend indicating the appreciation of specialty  coffee. In fiscal 1999,
approximately 1% of wholesale pounds were sold internationally.

         Wholesale operations are coordinated from the Company's headquarters in
Waterbury,  Vermont,  and  supplemented  by  regional  distribution  centers  in
geographies  in which the density of customer  accounts  so  warrants.  Regional
distribution centers are located in Biddeford, Maine; Latham, New York, a suburb
of Albany; Woburn,  Massachusetts;  and Southington,  Connecticut.  Distribution
facilities  are located  within a two-hour  radius of most customers to expedite
delivery.  The Company uses third party carriers such as Federal Express and the
United  States  Postal  Service for  shipping to  customers  not  supported by a
regional distribution center.

         The wholesale operation primarily uses in-house sales people.  However,
in certain markets,  such as the office coffee service and food service sectors,
the Company  utilizes  the  services of  independent  distributors  who purchase
coffee from the Company for resale to wholesale customers.  The Company believes
that the use of such distributors provides access to certain wholesale customers
whose size or geographic  location  makes it  economically  inefficient  for the
Company to service directly.

         The  Company  generally  provides  wholesale  customers  with  brewing,
grinding and related equipment and product displays  ("loaner  equipment") at no
charge,  which are usually installed on the customer's premises by the Company's
internal or contracted service personnel.  A customer is also assigned a service
technician  who  services,  repairs  and  provides  preventive  maintenance  and
emergency service on such equipment.  Additionally,  for supermarket  customers,
Green Mountain employs a team of stockers who ensure that  supermarket  displays
are clean,  appropriately stocked, and have promotional items to maximize sales.
Most competitors of Green Mountain in the wholesale  segment do not provide such
high levels of sales and equipment service support.

         The  wholesale  operation has over 30 area sales  managers  assigned to
geographic  territories,  reporting to a national sales  manager.  The wholesale
area sales territories are concentrated in the northeastern corner of the United
States, with an additional presence in Illinois,  Florida, Michigan and Arizona.
In  addition  to  geographic  sales  personnel,   the  Company  has  a  national
supermarket  sales manager,  a national  office coffee service sales manager,  a
national  convenience  store sales manager,  a national  travel and  hospitality
sales  manager  and an  international/food  service  sales  manager,  along with
account  executives for major  customers,  to help provide more focused  channel
management.

         The Company's sales process  includes  participation  in tradeshows and
outbound  telemarketing  to target and qualify  prospects for the Company's area
sales  managers.  Laptop  computers are used by area sales managers to speed new
customer  setup,   enhance  the  Company's   telemarketing   efforts  and  field
communications, and, through the Company's intranet, help provide customers with
sales history, forecasting and merchandising data. In addition to the above, the
Company actively pursues referrals from existing  customers to shorten the sales
process in the acquisition of new business.

Direct Mail Operations
- ----------------------

         The Company  publishes  catalogs and  maintains an Internet Web site to
market over 50 coffees,  coffee-related  equipment and  accessories,  as well as
gift  assortments  and gourmet food items covering a wide range of price points.
Sales from direct mail accounted for  approximately 5%, 6% and 7% of total sales
from continuing operations in fiscal 1999, 1998, and 1997,  respectively.  Green
Mountain's  telemarketing service  representatives fulfill the individual coffee
needs of direct mail customers by not only taking orders, but also educating and
consulting  with  customers  about the various  attributes  of different  coffee
varieties.

         In fiscal 1999,  approximately 38% of the Company's direct mail revenue
was derived from over 4,000 members of its "Coffee Club",  a continuity  program
with customized  standing orders for  re-shipment.  In the same period,  catalog
sales from non Coffee Club individual  consumers accounted for approximately 38%
of direct mail revenue, and another 3% were derived from the Company's Corporate
Gifting program.

         In  addition  to its direct mail  program  targeted  at the  individual
consumer,  Green  Mountain  also uses its direct mail  channel to cater to small
businesses,  such as bed and breakfast  establishments,  small retail stores and
offices.  These "business to business" sales  contributed  approximately  17% of
total direct mail revenues in fiscal 1999.

         The Green Mountain Web site (www.GreenMountainCoffee.com)  generated 4%
of total  direct mail revenue in fiscal 1999.  In August  1999,  Green  Mountain
Coffee's Web site, which runs on PeopleSoft eStore, was prominently  featured at
PeopleSoft's  10th  Annual  User  Conference.  PeopleSoft  eStore  allows  Green
Mountain Coffee to leverage the Internet,  phone,  email and mail to provide the
best possible customer service.

Green Coffee Cost and Supply
- ----------------------------

         The  Company  utilizes  a  combination  of outside  brokers  and direct
relationships with estates for its supply of green coffees, with outside brokers
providing  the  larger  amount.  Coffee is the  world's  second  largest  traded
commodity and its supply and price are subject to high volatility. Although most
coffee  trades in the  commodity  market,  coffee of the  quality  sought by the
Company  tends to trade  on a  negotiated  basis  at a  substantial  premium  or
"differential"  above commodity  coffee  pricing,  depending upon the supply and
demand at the time of  purchase.  Supply and price can be  affected  by multiple
factors, such as weather, politics and economics in the producing countries.

         Cyclical swings in commodity markets, based upon supply and demand, are
common.  In the last two  years,  the "C" price of coffee  (the  price per pound
quoted by the Coffee,  Sugar and Cocoa Exchange) has been volatile but generally
on the decline, as it dropped from $3.14 on May 29, 1997 to $1.00 on October 29,
1999. It is largely  expected that coffee prices and  differentials  will remain
volatile in the coming  years.  In addition,  a number of factors,  such as pest
damage and  weather-related  crop failure  could cause  coffee  prices to climb.
Furthermore,  the Company  believes  that the low coffee price ranges  generally
experienced during the early 1990s are not high enough to support proper farming
and processing practices, impacting the overall supply of the top grade coffees.
With the growth of the specialty  coffee  segment,  it is important  that prices
remain  high  enough to  support  the  world  consumption  of the top  grades of
coffees.

         The Company  generally  fixes the price of its coffee  contracts two to
six months  prior to  delivery  so that it can  adjust  its sales  prices to the
market.  Green  Mountain  believes that this approach is the best way to provide
its customers  with a fair price for its coffee.  The Company  believes there is
significant  risk in  fixing  prices  further  in the  future,  since  the  true
available  supply of green coffee from around the world is not readily known. At
September 25, 1999, the Company had approximately  $7.7 million (for 6.4 million
pounds)  in coffee  purchase  commitments,  of which  less than half had a fixed
price. These commitments represent  approximately 48% of the Company's estimated
coffee requirements through September 30, 2000, the end of its 2000 fiscal year.
In  addition,  the  Company  does  from  time to time  purchase  coffee  futures
contracts and coffee  options to provide  additional  protection  when it is not
able  to  enter  into  coffee  purchase  commitments  or  when  the  price  of a
significant portion of committed contracts has not been fixed.

         The  Company  generally  tries to pass on coffee  price  increases  and
decreases to its customers.  Since coffee has come down from its 1997 highs, the
Company has  decreased its prices  several  times.  In general,  there can be no
assurance  that the Company will be  successful in passing on green coffee price
increases  to  customers  without  losses  in  sales  volume  or  gross  margin.
Similarly,  rapid sharp  decreases  in the cost of green coffee could also force
the Company to lower sales prices before  realizing cost reductions in its green
coffee inventory and purchase commitments. Because Green Mountain roasts over 25
different  types of green  coffee  beans to produce  its more than 60  different
varieties of coffee, if one type of green coffee bean were to become unavailable
or prohibitively expensive,  management believes Green Mountain could substitute
another  type of  coffee  of equal or better  quality  meeting  a similar  taste
profile,  in a blend or  temporarily  remove  that  particular  coffee  from its
product line.  However, a worldwide supply shortage of the high-quality  arabica
coffees the Company purchases could have an adverse impact on the Company.

         Green  Mountain   purchased   approximately  19%  of  its  coffee  from
specifically  identified  farms in fiscal 1999.  The Company  believes its "farm
direct"   strategy   will   result  in   improved   product   quality,   product
differentiation,  and long-term supply and pricing stability.  In addition,  the
Company  believes that its efforts will have a positive impact on the living and
working environment of farm workers and their families.

Significant Customers
- ---------------------

         The extensive network of Mobil convenience  stores,  now owned by Exxon
Mobil Corporation, or by independent  franchisees,  accounted for  approximately
18.6% of sales from continuing operations in fiscal 1999, and is a key component
of the Company's  growth strategy as it provides  sampling  opportunities  for a
large number of potential  new  consumers  throughout  the country.  Convenience
stores  owned  and  operated  by  Exxon  Mobil   Corporation,   rather  than  by
franchisees, made up less than 10% of the Company's revenues in fiscal 1999.

         It is  currently  not known to what  extent the recent  acquisition  of
Mobil  Corporation by Exxon  Corporation  will affect the Mobil coffee  program.
Although the Company believes that it has a strong mutually  beneficial business
relationship  with Exxon Mobil  Corporation,  there can be no assurance  that it
will  continue  to have  such a  relationship,  especially  in light of the post
acquisition  integration  of Mobil and Exxon.  The loss of all or a  significant
portion of such an account  would likely have a material  adverse  effect on the
Company's results.

Competition
- -----------

         The specialty coffee market is highly  competitive,  and Green Mountain
competes against all sellers of specialty coffee. Additionally, the Company also
competes with "commercial" coffee roasters, to the extent that it is also trying
to  "upsell"  consumers  to the  specialty  coffee  segment.  A number  of large
consumer goods  multinationals have divisions or subsidiaries  selling specialty
coffees,  a  significant  portion of them  having  been  developed  through  the
acquisition of independent brands. For example, Procter & Gamble distributes the
premium coffee products Millstone and Brothers in many supermarkets  nationwide,
which  may serve as  alternatives  to Green  Mountain's  coffee.  In the  office
coffee,  convenience store and food service arenas,  General Foods, Sara Lee and
Procter & Gamble are large  competitors.  In the direct  mail area,  the Company
competes with established suppliers such as Gevalia, a division of General Foods
Corporation,   as  well  as  with   other   direct   mail   companies.   Another
well-established competitor is Starbucks, a leading independent specialty coffee
retailer with a growing wholesale operation. In September 1998, Starbucks signed
a  distribution  agreement with Phillip  Morris/ Kraft Foods to place  Starbucks
coffee in  supermarkets  across the United  States,  along  with  Maxwell  House
coffee.  Starbucks  has recently  entered  several  supermarkets  selling  Green
Mountain coffee in the Northeast.

         The  Company  expects  intense  competition,  both  within its  primary
geographic  territory,  the northeast United States, and in other regions of the
United States, as it expands from its current territories.  The specialty coffee
market is expected to become even more competitive as regional  companies expand
and attempt to build brand awareness in new markets.

         The Company competes  primarily by providing high quality coffee,  easy
access to its products and superior customer service.  The Company believes that
its ability to provide a  convenient  network of outlets  from which to purchase
coffee  is  an  important  factor  in  its  ability  to  compete.   Through  its
multi-channel  distribution  network of wholesale and direct mail operations and
its dual cup/whole bean strategy,  the Company believes it differentiates itself
from  many  of  its  larger  competitors,  who  specialize  in  only  one of the
wholesale,  retail and direct mail  channels of  distribution.  The Company also
believes that one of the distinctive  features of its business is that it is one
of the few coffee companies that roasts its coffees  individually,  varying both
the  degree and timing of the roast to  maximize  a  coffee's  particular  taste
characteristics. Finally, the Company believes that being an independent roaster
allows it to be better  focused and in tune with its  customers'  needs than its
larger,  diversified  competitors.  While  the  Company  believes  it  currently
competes favorably with respect to these factors, there can be no assurance that
it will be able to compete successfully in the future.

Seasonality
- -----------

         Historically,  the Company has  experienced  significant  variations in
sales from  quarter-to-quarter due to the peak November-December  Holiday Season
and a variety of other factors,  including, but not limited to, general economic
trends, the cost of green coffee,  competition,  marketing programs, weather and
special or unusual events.

Intellectual Property
- ---------------------

         The  Company's  trademarks  include  Green  Mountain  Coffee(R),  Green
Mountain  Filters(R),  Green Mountain Coffee  Roasters(R),  Nantucket  Blend(R),
Rainforest Nut(R),  Stewardship(R),  Green Mountain Coffee and Design(R),  Green
Mountain  Coffee  Roasters  and Design (R),  Stewardship  Coffee and  Design(R),
Vermont Country  Blend(R),  Cafe  Vermont(R),  Mocha Almond  Chiller(R),  You're
following the leader(R),  Tapestry Blend Dark(R),  Appropriate Roast(R),  Autumn
Harvest  Blend(R),  Fresh From the  Roaster(R),  Monte  VerdeTM,  Sip and Relax,
You're on Green  Mountain  TimeTM,  It's a jungle out there,  let's keep it that
wayTM, Farm DirectTM, and The Ultimate Office CoffeeTM.

         Trademarks and service marks  registered  with the United States Patent
and  Trademark  Office are subject to periodic  maintenance  filings,  including
renewals every ten years. The Company anticipates  maintaining the registrations
appearing above with the United States Patent and Trademark Office. In addition,
the Company has registered the mark Green Mountain Coffee Roasters in the United
Kingdom.  The Company has pending  applications  for  registration in the United
Kingdom for Green Mountain  Coffee,  and in Canada for Green Mountain Coffee and
Green  Mountain  Coffee  Roasters.  The Company  has  applied for United  States
registration of certain of the marks appearing  above. The Company does not hold
any patents.

         The Company has a limited, royalty-free license to reproduce a painting
by artist Corliss Blakely on its labels and marketing materials. The Company has
an irrevocable,  perpetual  royalty-free  license to use the mark Earth-Friendly
Coffee Filters in connection with coffee filters. The Company also has a limited
license to use the marks Kona  Mountain  Coffee and Kona Mountain Estate(TM) in
connection with coffee worldwide (excluding Hawaii), all subject to the terms of
the agreements under which these licenses are granted.

         The Company believes these trademarks,  service marks and licenses will
continue to be important to its success.

Employees
- ---------

         As of September 25, 1999, the Company had  approximately  342 full-time
employees and 46 part-time employees. The Company supplements its workforce with
temporary  workers from time to time,  especially  in the first  quarter of each
fiscal   year  to   service   increased   customer   demand   during   the  peak
November-December  Holiday Season.  The Company  believes that it maintains good
relations with its employees.


<PAGE>


Item 2. Properties

         The  Company  leases  one  principal  manufacturing,   warehousing  and
distribution  facility  located  at  Pilgrim  Park in  Waterbury,  Vermont.  The
facility  has in total  approximately  90,000  square feet of usable space which
includes a 30,000 square foot mezzanine area. The lease on this building expires
in 2007.  The  Company's  other  facilities,  all of which  are  leased,  are as
follows:


                                                   Approximate      Expiration
    Type                     Location              Square Feet       of Lease
- --------------    -----------------------------    -----------    --------------
Warehouse/        Woburn, MA                         10,580            2001
Distribution/     Southington, CT                    11,200            2001
Service Space     Waterbury, VT                       3,000       month-to-month
                  Waterbury, VT (Factory Outlet)      1,100       month-to-month
                  Biddeford, ME                      10,000            2001
                  Latham, NY                          7,500            2002

Administrative    Coffee Lane, Waterbury, VT          4,000       month-to-month
Offices           Main Street, Waterbury, VT          8,680            2001
                  Pilgrim Park II, Waterbury, VT      3,000       month-to-month
                  Pilgrim Park II, Waterbury, VT      8,000            2001

Company-Owned     Latham, NY (1)                      2,300            2007
Retail Stores     Portland, ME(1)                     2,300            2002
(Discontinued     So. Portland, ME(1)                 1,270            2007
Operations)

- ----------
(1) The Company has this entire  space  subleased as of December 1, 1999.

         The Company believes that its facilities are generally adequate for its
current needs and that suitable additional  production and administrative  space
will be available as needed over the next twelve months.

Item 3.   Legal Proceedings

         The  Company  is not  currently  party to any  material  pending  legal
proceeding.

Item 4.   Submission of Matters to a Vote of Security Holders

         No matters  were  submitted  to a vote of security  holders  during the
fiscal quarter ended September 25, 1999.


<PAGE>


Executive Officers of the Registrant

         Certain  biographical  information  regarding each executive officer of
the Company is set forth below:


<TABLE>
                                                                               Executive
           Name           Age                    Position                    Officer Since
- ---------------------    -----    ---------------------------------------    -------------

<S>                      <C>      <C>                                        <C>
Robert P. Stiller         56      Chairman of the Board, President and       1993
                                  Chief Executive Officer

Robert D. Britt           44      Director, Chief Financial Officer, Vice    1993
                                  President, Treasurer and Secretary

Paul Comey                49      Vice President                             1993

Agnes M. Cook             53      Vice President                             1999

Kevin G. McBride          44      Vice President                             1999

James K. Prevo            46      Vice President                             1997

Stephen J. Sabol          38      Director and Vice President                1993

Jonathan C. Wettstein     51      Director and Vice President                1993
</TABLE>


Robert P.  Stiller,  founder  of  Roasters,  has served as its  President  and a
director  since its  inception in July 1981.  In  September  1971,  Mr.  Stiller
co-founded  Robert Burton  Associates,  a company engaged in the development and
sale of E-Z Wider  products and served as its President and director  until June
1980, when Robert Burton Associates was sold.

Robert D. Britt has served as Chief  Financial  Officer  of  Roasters  since May
1993.  Prior to May 1993, Mr. Britt held financial, managerial and/or consulting
positions  at  Engineered  Coatings,  Inc.,  FCR,  Inc.,  Ernst &  Young,  CIGNA
Corporation,  and KPMG Peat Marwick.  Mr. Britt is a Certified Public Accountant
and holds a Master of Business  Administration  from the  Wharton  School at the
University of Pennsylvania.

Paul Comey has served as Vice President of Facilities and Process Engineering of
Roasters  since June 1993.  From March 1986 to May 1993, Mr. Comey was the owner
and principal  consultant of Baseline Solutions,  a company engaged in providing
consulting services to the coffee industry, including the Company.

Agnes M. Cook has served as  Vice President of Human Resources of Roasters since
May 1999.  From  November 1992 to May 1999, Ms. Cook was  Roasters'  Director of
Human  Resources.  Prior  to her  employment with  the Company,  Ms. Cook  was a
Training Consultant for Dale Carnegie and Associates.

Kevin G. McBride has served as Vice  President of Marketing  for Roasters  since
August  1999.  Prior to this,  from March 1998 until May 1999,  Mr.  McBride was
President of BGC Acquisition  Corporation,  a private investment  company.  From
January 1997 until December 1997, he was employed by Sunbeam Corporation as Vice
President of  Marketing  and Product  Development.  From January 1994 until June
1996,  Mr. McBride was  Vice President of Consumer Marketing of Circle K Stores,
Incorporated.

James K. Prevo has served as Chief  Information  Officer of Roasters since March
1993.  Mr. Prevo worked for Digital  Equipment  Corporation  from  November 1979
through  March 1993.  There he held  positions as a Software  Engineer,  Project
Manager  (New  Product   Introduction),   Program  Manager  (Computer   Products
Manufacturing and VAXcluster Systems  Engineering) and Business Manager (Systems
Integration Services).

Stephen  J.  Sabol  has  served as Vice  President  of Sales of  Roasters  since
September  1996. Mr. Sabol served as Vice President of Branded Sales of Roasters
from August 1992 to September  1996.  From  September  1986 to August 1992,  Mr.
Sabol was the General Manager of Roasters responsible for overall performance of
the wholesale division in Maine and New Hampshire.

Jonathan C. Wettstein  has  served as Vice  President of  Operations of Roasters
since April 1993.  From June  1974 to April 1993, Mr. Wettstein  was employed by
Digital Equipment Corporation in a variety of positions including Plant Manager,
Order Administration Manager, Marketing  Manager, Business and Materials Manager
and  Product  Line  Controller.   Mr.  Wettstein  holds  a  Master  of  Business
Administration from the Harvard Business School.


         Officers are elected  annually and serve at the discretion of the Board
of  Directors.  None of the  Company's  directors  or  officers  has any  family
relationship  with any other  director or officer,  except for Robert P. Stiller
and  one of the Company's outside directors,  Jules A. del  Vecchio, whose wives
are sisters.


                                     PART II


Item 5.   Market for the  Registrant's  Common  Equity and  Related  Stockholder
          Matters

         (a)   Price Range of Securities
         The Company's  common stock trades on the NASDAQ  National Market under
the symbol GMCR. The following table sets forth the high and low sales prices as
reported by NASDAQ for the periods indicated.



                                                              High        Low
                                                           ---------   --------


Fiscal 1998   16 weeks ended January 17, 1998...........   $ 10.375    $  6.625
              12 weeks ended April 11, 1998.............   $   8.25    $   7.00
              12 weeks ended July 4, 1998...............   $   7.50    $   5.75
              12 weeks ended September 26,1998..........   $  6.875    $   4.25

Fiscal 1999   16 weeks ended January 16, 1999...........   $  6.375    $  3.875
              12 weeks ended April 10, 1999.............   $  7.625    $  5.875
              12 weeks ended July 3, 1999...............   $  8.125    $  5.875
              12 weeks ended September 25,  1999........   $  8.375    $  6.469

Fiscal 2000   September 26, 1999 to November 30, 1999...   $   9.50    $   7.00


         (b) Number of Equity Security Holders
         As of November 30, 1999,  the number of record holders of the Company's
common stock was 680.

         (c)   Dividends
         The  Company  has never paid a cash  dividend  on its common  stock and
anticipates  that for the  foreseeable  future any earnings will be retained for
use in its business and,  accordingly,  does not  anticipate the payment of cash
dividends.

         Under a  current  loan  agreement  the  Company  has with  the  Vermont
Economic  Development  Authority,  the  Company may not pay any  dividends  with
respect to its  capital  stock,  whether in cash or in stock,  without the prior
approval of the Vermont Economic Development Authority.


<PAGE>


Item 6.   Selected Financial Data
<TABLE>

                                                   Fiscal Years Ended
                                Sept. 25,   Sept. 26,   Sept. 27,   Sept. 28,   Sept.30,
                                  1999        1998        1997        1996       1995(1)
                                ---------   ---------   ---------   ---------   --------
                                          (In thousands, except per share data)

<S>                                 <C>         <C>         <C>         <C>        <C>
Coffee pounds sold(2)........       9,004       7,739       6,239       5,108      4,229
Net sales from continuing
operations(2)................   $  64,881   $  55,825   $  42,908   $  33,377   $ 28,918
Income from
continuing operations(2).....   $   2,247   $     340   $   1,539   $   1,429   $     30
Income per share from
continuing operations -
diluted(2)...................   $    0.64   $    0.10   $    0.44   $    0.42   $   0.01
Total assets.................   $  23,878   $  24,563   $  23,544   $  17,243   $ 15,565
Long-term obligations........   $   4,964   $  10,191   $   5,965   $   3,563   $  4,280



- ----------
(1) The fiscal year ended September 30, 1995 is a 53-week year. All other fiscal
    years  represented  are  52-week  years.
(2) Excludes  results of the  Company's discontinued company-owned retail stores
    operation.
</TABLE>


There were no cash dividends paid during the past five fiscal years.


Item 7.   Management's  Discussion  and  Analysis  of  Financial  Condition  and
          Results of Operations


Forward-looking information

         Certain  statements  contained  herein are not based on historical fact
and are  "forward-looking  statements"  within  the  meaning  of the  applicable
securities laws and regulations.  In addition, the Company's representatives may
from  time  to  time  make  oral  forward-looking  statements.   Forward-looking
statements  provide  current  expectations  of future  events  based on  certain
assumptions  and  include  any  statements  that do not  directly  relate to any
historical or current fact. Words such as "anticipates",  "believes", "expects",
"estimates",  "intends",  "plans",  "projects",  and  similar  expressions,  may
identify such forward-looking statements. Owing to the uncertainties inherent in
forward-looking  statements,  actual results could differ  materially from those
set forth in forward-looking statements. Factors that could cause actual results
to differ materially from those in the forward-looking  statements include,  but
are not limited to, business conditions in the coffee industry and food industry
in general, fluctuations in availability and cost of green coffee, the impact of
the loss of a major customer,  economic  conditions,  prevailing interest rates,
the management challenges of rapid growth, variances from budgeted sales mix and
growth rate, consumer acceptance of the Company's new products,  the impact of a
tighter job market, Year 2000 issues,  weather and special or unusual events, as
well as other risk factors  described in Item 1 of this report and other factors
described  from time to time in the Company's  filings with the  Securities  and
Exchange Commission. Forward-looking statements reflect management's analysis as
of the date of this  document.  The Company  does not  undertake to revise these
statements to reflect subsequent developments.


Overview

         Green Mountain Coffee, Inc., a leader in the specialty coffee industry,
roasts high quality  arabica coffees to produce over 60 varieties of coffee that
it sells under the Green Mountain Coffee  Roasters(R)  brand. For the year ended
September 25, 1999, Green Mountain's  wholesale  operation  contributed 94.7% of
its net sales from continuing  operations.  Green Mountain's wholesale operation
sells coffee to  retailers  and food service  concerns  including  supermarkets,
restaurants,   convenience   stores,   specialty  food  stores,   office  coffee
distributors,  and other food service providers such as hotels, universities and
airlines.  The Company also operates a direct mail operation  serving  customers
nationwide from its Waterbury, Vermont headquarters, which accounted for 5.3% of
net sales from continuing operations in fiscal 1999.

         On May 29, 1998, Green Mountain announced that it had adopted a plan to
discontinue its company-owned  retail store operations.  The Company had sold or
closed all of its retail stores prior to the end of the Company's  second fiscal
quarter of 1999.

         Cost of sales  consists of the cost of raw materials  including  coffee
beans,  flavorings and packaging  materials,  a portion of the Company's  rental
expense,  the  salaries  and related  expenses of  production  and  distribution
personnel,  depreciation on production equipment, freight and delivery expenses.
Selling and operating  expenses  consist of expenses  that directly  support the
sales of the Company's  wholesale and direct mail channels,  including media and
advertising  expenses,  a  portion  of the  Company's  rental  expense,  and the
salaries and related expenses of employees  directly  supporting sales.  General
and  administrative  expenses consist of expenses incurred for corporate support
and administration,  including a portion of the Company's rental expense and the
salaries and related expenses of personnel not elsewhere categorized.

         The Company's  fiscal year ends on the last Saturday in September.  The
Company's fiscal year normally  consists of 13 four-week periods with the first,
second  and  third   "quarters"   ending  16  weeks,  28  weeks  and  40  weeks,
respectively,  into the fiscal year.  Fiscal  1999,  fiscal 1998 and fiscal 1997
represent the 52 week-periods  ended September 25, 1999,  September 26, 1998 and
September 27, 1997, respectively.


Coffee Prices, Availability and General Risk Factors

         Green  coffee  commodity  prices  are  subject  to  substantial   price
fluctuations,  generally caused by multiple factors including weather, political
and  economic  conditions  in  certain  coffee-producing   countries  and  other
supply-related  concerns.  Since  May  1997,  commodity  prices  have  generally
declined and the Company  responded by decreasing its sales prices several times
in the past two years.  The Company  believes  that the "C" price of coffee (the
price per pound  quoted by the  Coffee,  Sugar and Cocoa  Exchange)  will remain
highly volatile in future fiscal years. In addition to the "C" price,  coffee of
the quality sought by Green  Mountain also tends to trade on a negotiated  basis
at  a  substantial  premium  or  "differential"   above  the  "C"  price.  These
differentials  are also  subject to  significant  variations.  In the past,  the
Company has generally  been able to pass  increases in green coffee costs to its
customers.  However,  there  can  be no  assurance  that  the  Company  will  be
successful in passing such  fluctuations  on to the customers  without losses in
sales volume or gross margin in the future. Similarly,  rapid sharp decreases in
the cost of green  coffee  could also force the  Company to lower  sales  prices
before  realizing cost reductions in its green coffee  inventory.  Because Green
Mountain  roasts over 25  different  types of green  coffee beans to produce its
more than 60  varieties  of  coffee,  if one type of green  coffee  bean were to
become  unavailable  or  prohibitively  expensive,   management  believes  Green
Mountain  could  substitute  another type of coffee of equal or better  quality,
meeting  a  similar  taste  profile,  in a  blend  or  temporarily  remove  that
particular coffee from its product line. However,  frequent  substitutions could
lead to cost  increases  and  fluctuations  in  gross  margins.  Furthermore,  a
worldwide  supply  shortage  of the  high-quality  arabica  coffees  the Company
purchases could have an adverse impact on the Company.

         The Company enters into fixed coffee purchase commitments in an attempt
to secure an adequate supply of quality coffees.  To further reduce its exposure
to rising  coffee  costs,  the Company,  from time to time,  enters into futures
contracts  and buys  options to hedge  price-to-be-established  coffee  purchase
commitments.  The specific risks  associated with these activities are described
below in Item 7A "Quantitative and Qualitative Disclosures about Market Risk."

         The Company expects to face increasing  competition in all its markets,
as competitors improve the quality of their coffees to make them more comparable
to Green Mountain's. In addition,  specialty coffee is now more widely available
and a number  of  competitors  benefit  from  substantially  larger  promotional
budgets  following,  among other factors,  the  acquisition of specialty  coffee
companies by large, consumer goods multinationals.  The Company expects that the
continued high quality and wide  availability of its coffee across a large array
of distribution  channels and the added-value of its customer service  processes
will enable Green Mountain to successfully compete in this environment, although
there can be no assurance that it will be able to do so.


<PAGE>


Results from Operations

         The following  table sets forth certain  financial  data of the Company
expressed as a percentage of net sales for the periods denoted below:


<TABLE>
                                                                 Fiscal years ended
                                                    ---------------------------------------------
                                                    September 25,   September 26,   September 27,
                                                        1999            1998            1997
                                                    -------------   ------------   --------------
<S>                                                 <C>             <C>            <C>
Net Sales:
     Wholesale...................................          94.7 %         94.4 %           93.3 %
     Direct mail.................................           5.3 %          5.6 %            6.7 %
                                                    -------------   ------------   --------------

Net sales........................................         100.0 %        100.0 %          100.0 %
Cost of sales....................................          60.5 %         65.5 %           63.3 %
                                                    -------------   ------------   --------------

     Gross profit................................          39.5 %         34.5 %           36.7 %

Selling and operating expenses...................          25.2 %         24.7 %           24.1 %
General and administrative expenses..............           7.2 %          7.5 %            7.9 %
Loss on abandonment of equipment ................           0.4 %            -              0.5 %
                                                    -------------   ------------    -------------

     Operating income............................           6.7 %          2.3 %            4.2 %

Other income ................. ..................           0.0 %          0.1 %            0.0 %
Interest expense.................................          (1.1)%         (1.4)%           (1.2)%
                                                    -------------   ------------    -------------

     Income from continuing operations
     before income taxes.........................           5.6 %          1.0 %            3.0 %

Income tax benefit (expense).....................          (2.1)%         (0.4)%            0.6 %
                                                    -------------   ------------    -------------

     Income from continuing operations ..........           3.5 %          0.6 %            3.6 %
                                                    -------------   ------------    -------------

Discontinued operations:
Loss from discontinued operations, net of tax
benefits.........................................             -           (0.5)%           (0.5)%
Income (loss) on disposal, net of tax benefits...           0.3 %         (2.3)%              -
                                                    -------------   ------------    -------------

     Net income (loss)...........................           3.8 %         (2.2)%            3.1 %
                                                    =============   ============    =============
</TABLE>


Fiscal 1999 versus Fiscal 1998


         Net sales from continuing  operations  increased by $9,056,000 or 16.2%
from  $55,825,000 in fiscal 1998 to  $64,881,000  in fiscal 1999.  Coffee pounds
sold increased by approximately  1,265,000 pounds or 16.3% from 7,739,000 pounds
in fiscal 1998 to 9,004,000  pounds in fiscal 1999. The  percentage  increase in
net sales and the  percentage  increase in coffee pounds sold were very similar,
as the decrease in average  selling  prices of Green  Mountain's  coffee  during
fiscal 1999 was offset by increased  sales of convenience  coffee  products with
higher sales prices per pound.

         The  year-over-year  increase in net sales from  continuing  operations
occurred  primarily  in the  wholesale  area in which  net  sales  increased  by
$8,708,000 or 16.5% from  $52,710,000  in fiscal 1998 to  $61,418,000  in fiscal
1999.  The wholesale net sales  increase  resulted  primarily from the growth of
certain accounts in the office coffee service, supermarket and convenience store
channels.  Direct  mail sales  increased  $348,000 or 11.2% from  $3,115,000  in
fiscal 1998 to $3,463,000 in fiscal 1999.

         Green  Mountain  Coffee  remains  focused  on  building  its  brand and
profitably growing its business. At present, management believes the Company can
grow sales internally in fiscal 2000 at an annual rate of 25 to 30 percent.

         Green Mountain's gross profit from continuing  operations  increased by
$6,353,000 or 33.0% from  $19,267,000  in fiscal 1998 to  $25,620,000  in fiscal
1999. Gross profit as a percentage of net sales increased 5.0 percentage  points
from 34.5% in fiscal  1998 to 39.5% in fiscal  1999.  Expressed  in dollars  per
coffee  pound sold,  gross profit  increased  14.0% to $2.85 in fiscal 1999 from
$2.50 in fiscal 1998.  The increase of gross profit as a percentage of sales was
primarily  attributable to sharply lower green coffee costs, which was partially
offset by decreases in average  sales  prices.  Due to  anticipated  competitive
pressures and product sales mix changes,  full-year gross profit as a percentage
of sales is expected to decrease in fiscal 2000.

         Selling and operating expenses from continuing  operations increased by
$2,576,000 or 18.7% from  $13,805,000  in fiscal 1998 to  $16,381,000  in fiscal
1999,  and  increased  0.5  percentage  points as a percentage of net sales from
24.7% in  fiscal  1998 to 25.2% in fiscal  1999.  This was  primarily  caused by
increased wholesale sales and sales support personnel expenditures  ($1,086,000)
and advertising  and  promotional  expenses  ($838,000).  The Company  currently
intends to continue  ramping up sales,  sales support and  marketing  efforts in
fiscal 2000, although, as a percentage of sales, full-year selling and operating
expenses are expected to decline.

         General  and   administrative   expenses  from  continuing   operations
increased by $492,000 or 11.8% from  $4,169,000  in fiscal 1998 to $4,661,000 in
fiscal  1999.  As a  percentage  of net  sales,  this  change  represents  a 0.3
percentage  point  decrease from 7.5% in fiscal 1998 to 7.2% in fiscal 1999. The
dollar  increase  is  primarily  due  to  increased  management  consulting  and
personnel expenses.  It is anticipated that general and administrative  expenses
as a percentage of sales will decrease in fiscal 2000.

         In fiscal 1999, the Company  recorded a $229,000 loss on abandonment of
loaner  equipment.  As  part of a  thorough  review  of its  brewing  and  other
equipment on loan to wholesale customers, the Company identified a small portion
of its old equipment that would never be retrieved from customers  sites and was
in effect given away to customers.

         For  the  reasons   outlined  above,   operating  income  increased  by
$3,056,000  or 236.4% from  $1,293,000  in fiscal 1998 to  $4,349,000  in fiscal
1999. As a percentage of sales, operating income increased 4.4 percentage points
from 2.3% in fiscal 1998 to 6.7% in fiscal 1999.

         Interest expense from continuing  operations decreased $85,000 or 10.4%
from  $821,000 in fiscal 1998 to $736,000 in fiscal 1999 due to the reduction in
the Company's  long-term debt made possible by strong cash flows from operations
in fiscal 1999. At present,  the Company expects interest expense in fiscal 2000
to be approximately $200,000 lower than in fiscal 1999 due to lower average debt
balances.

         Income tax expense from continuing  operations  increased from $198,000
in fiscal 1998 to  $1,376,000  in fiscal  1999.  The  increase in the  Company's
effective  tax  rate, to 38%  for  fiscal  1999  from  37% for  fiscal  1998, is
attributable  to c hanges  in  certain  permanent  differences.  It is  expected
that the Company's effective tax rate in future periods will approximate 40%.

         For the  reasons  outlined  above,  income from  continuing  operations
increased  $1,907,000  or 560.9% from  $340,000 in fiscal 1998 to  $2,247,000 in
fiscal 1999.

         During the third quarter of fiscal 1998, the Company recorded a loss of
$1,259,000  (net of a tax benefit of $834,000) on disposal of its  company-owned
retail stores operation.  During the second quarter of fiscal 1999, after having
sold or closed all of its stores, the Company revised its estimated pre-tax loss
on  disposal  and  reversed  $300,000  ($186,000  net of  tax)  of the  original
estimate,  primarily due to larger than expected proceeds from the sale of fixed
assets and lower lease termination costs.

         Net income increased $3,649,000 from a net loss of $1,216,000 in fiscal
1998 to a net income of $2,433,000 in fiscal 1999.


Fiscal 1998 versus Fiscal 1997


         Net sales from continuing  operations increased by $12,917,000 or 30.1%
from  $42,908,000 in fiscal 1997 to  $55,825,000  in fiscal 1998.  Coffee pounds
sold increased by approximately  1,500,000 pounds or 24.0% from 6,239,000 pounds
in fiscal 1997 to 7,739,000  pounds in fiscal 1998. The  difference  between the
percentage  increase in net sales and the  percentage  increase in coffee pounds
sold  primarily  relates to higher average  selling  prices of Green  Mountain's
coffee during fiscal 1998, following the increases in the "C" price of coffee in
fiscal 1997.

         The  year-over-year  increase in net sales from  continuing  operations
occurred  primarily  in the  wholesale  area in which  net  sales  increased  by
$12,673,000  or 31.7% from  $40,037,000  in fiscal 1997 to $52,710,000 in fiscal
1998.  The wholesale net sales  increase  resulted  primarily from the growth of
certain  large  accounts in the office  coffee  service,  convenience  store and
supermarket  channels.  Direct  mail  sales  increased  $244,000  or  8.5%  from
$2,871,000 in fiscal 1997 to $3,115,000 in fiscal 1998.

         Green Mountain's gross profit from continuing  operations  increased by
$3,540,000 or 22.5% from  $15,727,000  in fiscal 1997 to  $19,267,000  in fiscal
1998. Gross profit as a percentage of net sales decreased 2.2 percentage  points
from 36.7% in fiscal 1997 to 34.5% in fiscal 1998.  The decrease of gross profit
as a percentage of sales was primarily  attributable to the mathematical  impact
of higher green coffee costs and higher sales  prices.  Expressed in dollars per
coffee pound sold,  gross profit remained  relatively  stable at $2.50 in fiscal
1998 versus $2.52 in fiscal 1997.  Green coffee prices have  generally  declined
over the course of fiscal 1998. Consequently,  the Company decreased its selling
prices in the first quarter of fiscal 1998, in the fourth quarter of fiscal 1998
and in the first quarter of fiscal 1999.

         Selling and operating expenses from continuing  operations increased by
$3,477,000 or 33.7% from  $10,328,000  in fiscal 1997 to  $13,805,000  in fiscal
1998,  and  increased  0.6  percentage  points as a percentage of net sales from
24.1% in  fiscal  1997 to 24.7% in fiscal  1998.  This was  primarily  caused by
increased  sales  and  sales  support   personnel   expenditures   ($1,600,000),
promotional  expenses ($900,000) and a $406,000  year-over-year  increase in the
Company's bad debt expense related to the Company's  recent systems  conversion.
At September  26, 1998,  the  majority of the process  problems  that caused the
increased write-offs had been resolved.

         General  and   administrative   expenses  from  continuing   operations
increased by $778,000 or 22.9% from  $3,391,000  in fiscal 1997 to $4,169,000 in
fiscal  1998.  As a  percentage  of net  sales,  this  change  represents  a 0.4
percentage  point  decrease from 7.9% in fiscal 1997 to 7.5% in fiscal 1998. The
dollar  increase is primarily due to increased  systems  depreciation,  software
maintenance  and  personnel  expenses  related  to  the  implementation  of  the
Company's new enterprise information system.

         The total expenses  related to the new enterprise  information  system,
which  impact  selling  and  operating  expenses,   general  and  administrative
expenses,  and to a lesser extent, cost of goods sold, amounted to approximately
$900,000 in fiscal 1998.

         During the second quarter of fiscal 1997, Green Mountain  commenced the
expansion  of its  central  production  and  distribution  facility  located  in
Waterbury.  The Company  recorded a loss on abandonment of equipment of $218,000
during fiscal 1997 due to the demolition of an old, adjacent office building and
the redesign of the  production  flow to be used in the expanded  facility.  The
45,000  square foot  expansion,  which was completed in the first half of fiscal
1998, carries additional occupancy costs of approximately $400,000 annually.

         For the reasons outlined above,  operating income decreased by $497,000
or 27.8% from  $1,790,000  in fiscal 1997 to  $1,293,000  in fiscal  1998.  As a
percentage of sales,  operating income declined 1.9 percentage  points from 4.2%
in fiscal 1997 to 2.3% in fiscal 1998.

         Interest expense from continuing operations increased $300,000 or 57.6%
from  $521,000 in fiscal 1997 to $821,000 in fiscal 1998 due to the  increase in
the Company's long-term debt.

         Income tax expense from continuing operations increased $451,000 from a
tax  benefit of  $253,000  in fiscal 1997 to a tax expense of $198,000 in fiscal
1998.  During fiscal 1997,  based  primarily  upon  estimates of future  taxable
income,  the deferred tax asset  valuation  allowance was reduced by $1,112,000,
resulting in a substantial  tax benefit.  Although  realization  is not assured,
management believes that the net deferred tax asset represents management's best
estimate, based upon the weight of available evidence as prescribed by SFAS 109,
of the amount which is more likely than not to be realized.

         For the  reasons  outlined  above,  income from  continuing  operations
decreased  $1,199,000  or 77.9% from  $1,539,000  in fiscal  1997 to $340,000 in
fiscal 1998.

         During the third quarter of fiscal 1998, the Company recorded a loss of
$1,259,000  (net of a tax benefit of $834,000) on disposal of its retail stores.
This loss included  provisions for estimated lease termination costs,  write-off
of  leasehold  improvements  and other  fixed  assets,  severance  and  employee
benefits, as well as a pre-tax provision of $401,000 for anticipated losses from
May 29, 1998 (the measurement date) through disposal date.

         Net income  decreased  $2,541,000  from a net income of  $1,325,000  in
fiscal 1997 to a net loss of $1,216,000 in fiscal 1998.


Liquidity and Capital Resources


         Net working  capital  amounted to  $6,052,000 at September 25, 1999 and
$7,852,000  at  September  26, 1998.  The  decrease is  primarily  due to higher
accounts payable, resulting from the timing of large green coffee purchases near
the end of the fiscal year. The decrease is secondarily  due to a higher current
portion of  long-term  debt in fiscal  1999,  since the term debt portion of the
Fleet Bank ("Fleet") credit  facility,  which was issued in fiscal 1998, did not
require any  principal  payments  until  October 31,  1999.  The higher  current
liabilities  at  September  25, 1999 were  partially  offset by higher  accounts
receivable resulting from increased sales near the end of the fiscal year.

         Net cash provided by operating  activities from  continuing  operations
increased by  $6,378,000,  from  $206,000 in fiscal 1998 to $6,584,000 in fiscal
1999. This increase was primarily due to the net income increase, as well as the
increase in accounts payable and the decrease of deferred tax assets. Cash flows
from operations were partially used to fund capital expenditures in fiscal 1999.

         In fiscal 1999, Green Mountain Coffee made capital expenditures related
to continuing operations of $2,655,000,  which included $1,605,000 for equipment
on loan to customers; $533,000 for leasehold improvements,  production equipment
and  fixtures;  $389,000 for computer  hardware and  software;  and $128,000 for
vehicles.

         In fiscal 1998, Green Mountain Coffee made capital expenditures related
to continuing operations of $3,375,000,  which primarily included $1,458,000 for
equipment  on  loan  to  customers;   $1,366,000  for  leasehold   improvements,
production  equipment  and  fixtures;  and $485,000  for  computer  hardware and
software.

         The Company currently plans to make capital expenditures in fiscal 2000
of approximately  $3,600,000.  However,  management continuously reviews capital
expenditure needs and actual amounts expended may differ from these estimates.

         Green  Mountain  Coffee  used a large  portion  of its cash  flows from
operations  to reduce  its debt in fiscal  1999.  In fiscal  1998,  the  Company
borrowed  $4,500,000  in term debt  from  Fleet,  which  required  no  principal
repayment until October 31, 1999 and matures in March 31, 2003.  However,  Green
Mountain  Coffee elected to pay back  $2,000,000 of this term debt during fiscal
1999.  Starting  on October 31,  1999,  the  Company is making  monthly  $75,000
principal  payments on this term debt.  The Company  also  maintains a revolving
line of credit with Fleet which  expires in March 31,  2001.  At  September  25,
1999,  the amount  outstanding  under the line of credit was  $3,056,000 and the
amount  available,  based  on a  borrowing  base  formula,  was  $4,584,000.  At
September  26,  1998,  the  outstanding  balance  on  the  line  of  credit  was
$5,150,000.  This credit facility is subject to certain quarterly covenants, and
the Company was in compliance with these covenants at September 25, 1999.

         In fiscal 1999,  the Company  also used  $617,000 of its cash flow from
operations  to  repurchase  93,259  of its  outstanding  shares.  As  Management
believes  that the  market is still  undervaluing  the  Company's  stock,  Green
Mountain Coffee is planning to continue  repurchasing over $800,000 worth of its
outstanding shares in the first half of fiscal 2000.

         Management believes that cash flow from operations,  existing cash, and
available borrowings under its credit facility will provide sufficient liquidity
to  pay  all  liabilities  in  the  normal  course  of  business,  fund  capital
expenditures and service debt requirements for the next twelve months.


Year 2000


         The Year 2000 problem concerns the inability of information systems and
systems  with  embedded  chip  technology  to  properly  recognize  and  process
date-sensitive  information  beyond  December 31, 1999. The Company has assessed
its Year  2000  readiness  and  identified  its Year  2000  risk in three  broad
categories: internal business software;  manufacturing,  facilities and embedded
chip technology; and external noncompliance by customers and suppliers.

COMPANY STATE OF READINESS

         Internal business  software.  In early fiscal 1997, the Company began a
Company-wide business systems replacement project with an enterprise-system from
PeopleSoft,  Inc.  ("PeopleSoft").  The  implementation  of the  new  system  is
complete and management  therefore  believes that its internal business software
is substantially  compliant.  The primary motivation to implement PeopleSoft was
to reap the  benefits  of its  enhanced  functionality  and  features to improve
operations  and  customer   service  as  the  Company  grows.   Other  than  the
implementation  of  PeopleSoft,  there  were no  other  significant  information
technology  projects  (IT)  planned.  Therefore,  the Year 2000  project has not
caused delays in other IT projects.

         Manufacturing, facilities and embedded chip technology. The Company has
completed the inventory of its computer  hardware,  manufacturing,  security and
communication  systems which are vital to its daily operations and could present
a Year 2000 risk.  All PC hardware  susceptible  to fail after the Year 2000 was
replaced in the normal  course of business  over the past three years.  Based on
the information received from major vendors of manufacturing equipment, security
equipment,  and communication  systems, the Company assessed these vendors to be
Year 2000  compliant or in the process of becoming  compliant  before the end of
the calendar year. In the first quarter of fiscal 2000, the Company replaced its
existing  voice  mail and  telephone  switching  system,  primarily  to  improve
customer  service  but also to  ensure  Year 2000  compliance.  The  Company  is
planning to install in December  1999 a generator  that will provide  continuous
power to its roasters,  emergency backup power for the plant, and auxiliary heat
for the process water and building  heating.  Although this project is primarily
motivated by safety concerns in the event of power  interruptions in general, it
also will  enable the  Company to continue  limited  production  in the event of
power supply problems  specifically related to the Year 2000. In addition,  this
co-generation  project is anticipated to lower plant  operating costs over time.
There can be no  assurance  that this  project will be completed by December 31,
1999.

         External  noncompliance  by customers  and  suppliers.  The Company has
contacted its critical  suppliers and service  providers to determine the extent
to which the Company is  vulnerable  to those third  parties'  failure to remedy
their own Year 2000 issues.  As of July 1, 1999, all key suppliers had given the
Company  reasonable  assurances  that they were  Year 2000  compliant  or in the
process of becoming  compliant  before the end of the calendar year. The Company
currently  does not expect to have to change vendors or  substantially  increase
its raw  materials  inventory  in late 1999 because of Year 2000 issues with its
existing vendors.

         The Company also  contacted  its key  customers in an attempt to assess
their Year 2000 readiness. Although it received indications that major customers
were working on Year 2000 compliance,  the Company received few formal responses
from its customers and a complete  assessment of customer Year 2000 readiness is
currently deemed impracticable.

ACTUAL AND ANTICIPATED COSTS

         The total cost  associated with required  modifications  to become Year
2000  compliant  is not  expected  to be  material  to the  Company's  financial
position. In fiscal 1999, the Company spent approximately $84,000 on a telephone
switching  and voice mail  system  replacement  project,  which was  accelerated
because  of the Year 2000  Project.  This  project  will  require  approximately
another $16,000 of  expenditures  in fiscal 2000 to be completed.  Additionally,
Green  Mountain  Coffee spent $23,000 in fiscal 1999 on the power  co-generation
project  described  above.  This last project is estimated to cost an additional
$227,000 in fiscal 2000, including equipment and installation costs.

RISKS

         The failure to correct a material  Year 2000 problem could result in an
interruption  in,  or a  failure  of,  certain  normal  business  activities  or
operations.  Such failures could  materially and adversely  affect the Company's
results of  operations,  liquidity and financial  condition.  Due to the general
uncertainty  inherent  in the Year  2000  problem,  resulting  in part  from the
uncertainty of the Year 2000  readiness of third-party  suppliers and customers,
the Company is unable to determine at this time whether the consequences of Year
2000  failures  will  have  a  material  impact  on  the  Company's  results  of
operations, liquidity or financial condition. The Company's efforts are expected
to significantly  reduce the Company's level of uncertainty  about the Year 2000
problem. The Company believes that, with the completion of the implementation of
PeopleSoft and the completion of the plan identified  above,  the possibility of
significant  interruptions of normal operations  should be reduced.  Besides the
different  preventive actions described above, the Company has contingency plans
applicable  to  possible   disruptions  of  normal  operations  (such  as  power
interruptions  or fire),  which it believes are adequate for Year 2000  specific
events. Readers are cautioned that forward-looking  statements contained in this
Year 2000 update should be read in  conjunction  with the Company's  disclosures
under the heading: "Forward-looking information" beginning on page 19.


Factors Affecting Quarterly Performance


         Historically,  the Company has  experienced  significant  variations in
sales from  quarter to quarter due to the holiday  season and a variety of other
factors,  including,  but not limited to, general economic  trends,  the cost of
green coffee,  competition,  marketing programs,  weather and special or unusual
events.  Because of the seasonality of the Company's  business,  results for any
quarter are not  necessarily  indicative of the results that may be achieved for
the full fiscal year.  Year-over-year  quarterly earnings  comparisons will also
show  significant  variations due to the  discontinuation  of the  company-owned
retail stores in fiscal 1998.


<PAGE>


Item 7A - Quantitative and Qualitative Disclosures about Market Risk

         Market risks relating to the Company's operations result primarily from
changes in interest  rates and  commodity  prices (the "C" price of coffee).  To
address these risks,  the Company enters into hedging  transactions as described
below. The Company does not use financial instruments for trading purposes.

         For purposes of specific risk  analysis,  the Company uses  sensitivity
analysis to  determine  the impacts that market risk  exposures  may have on the
Company's financial position or earnings.

Interest rate risks

         At September 25, 1999,  the Company had  $5,657,000  of long-term  debt
subject to  variable  interest  rates (the lower of Fleet  Bank's  prime rate or
LIBOR rates for maturities up to one year). On May 29, 1998, the Company entered
into a standard  International Swap Dealers  Association Inc. interest rate swap
agreement  with Fleet National Bank in order to limit the effect of increases in
the interest  rates on up to $6 million of its floating debt. The effect of this
agreement,  which  expires in May 2001, is to convert  underlying  variable-rate
debt  based on LIBOR to fixed  rate debt with an  interest  rate of 5.84% plus a
margin based on a performance price structure  (between 175 and 200 basis points
at September 25, 1999). At September 25, 1999, this agreement leaves the Company
with no variable-rate debt and therefore no interest rate risk.

         The fair value of the interest rate swap is the  estimated  amount that
the Company  would  receive or pay to terminate  the  agreement at the reporting
date,  taking into account current  interest rates and the credit  worthiness of
the  counterparty.  At September 25, 1999,  the Company  estimates it would have
paid $14,000 to terminate the agreement. A 100 basis points decrease in interest
rates would  decrease the fair value of the interest rate swap by  approximately
$97,000.

Commodity price risks

         Green  coffee  prices are subject to  substantial  price  fluctuations,
generally caused by multiple factors including  weather,  political and economic
conditions  in  certain  coffee-producing  countries  and  other  supply-related
concerns.  The Company's gross profit margins can be  significantly  impacted by
changes in the price of green  coffee.  The  Company  enters  into fixed  coffee
purchase commitments in an attempt to secure an adequate supply of coffee. These
agreements are tied to specific market prices (defined by both the origin of the
coffee and the time of delivery) but the Company has significant  flexibility in
selecting the date of the market price to be used in each contract.  The Company
generally  fixes the price of its coffee  contracts  two to six months  prior to
delivery so that it can adjust its sales prices to the market.  At September 25,
1999,  the Company had  approximately  $7.7 million (for 6.4 million  pounds) in
purchase  commitments,  of  which  less  than  half  had a  fixed  price.  These
commitments  represent  approximately  48% of  the  Company's  estimated  coffee
requirements through September 30, 2000, the end of its 2000 fiscal year.

         In  addition,  from  time to time,  the  Company  uses  commodity-based
financial   instruments  to  hedge   price-to-be-established   coffee   purchase
commitments   with  the  objective  of  minimizing   cost  risk  due  to  market
fluctuations.  Gains and losses  relating to  qualifying  hedges of  anticipated
inventory  transactions  or firm  commitments are deferred in current assets and
are included in the basis of the underlying transactions. At September 25, 1999,
the Company held option  contracts with maturity  dates in December 1999.  These
options  covered  862,500  pounds of green coffee and had  exercise  prices from
$1.80 to $2.00 per pound.  At September  25,  1999,  the "C" price of coffee was
$0.84.  If the price of coffee  remains  under $1.80 when these  options come to
term, the loss incurred will be approximately  $48,000.  However,  this loss, if
realized, would be offset by lower costs of coffee purchased during fiscal 2000.


Item 8.   Financial Statements and Supplementary Data

         See Index to Consolidated Financial Statements on Page F-1.


Item 9.   Changes  in  and  Disagreements  with  Accountants  on  Accounting and
          Financial Disclosure

         None.


<PAGE>


                                    PART III


Item 10.   Directors and Executive Officers of the Registrant

         Except for information regarding the Company's executive officers,  the
information  called for by this Item is incorporated in this report by reference
to the Company's  definitive Proxy Statement for the Company's Annual Meeting of
Stockholders  to be held  on  March  9,  2000,  which  will be  filed  with  the
Securities  and Exchange  Commission  not later than 120 days after the close of
the  Company's  fiscal  year ended  September  25, 1999 (the  "Definitive  Proxy
Statement").

         For information  concerning the executive officers of  the Company, see
"Executive Officers of the Registrant" under Part I of this report.


Item 11.  Executive Compensation

         The information  required by this item will be  incorporated  herein by
reference to the information contained in the Definitive Proxy Statement.


Item 12. Security Ownership of Certain Beneficial Owners and Management

         The information  required by this item will be  incorporated  herein by
reference to the information contained in the Definitive Proxy Statement.


Item 13. Certain Relationships and Related Transactions

         The information  required by this item will be  incorporated  herein by
reference to the information contained in the Definitive Proxy Statement.


<PAGE>


                                     PART IV


Item 14.   Exhibits, Financial Statement Schedules and Reports on Form 8-K

(a)  1.  Financial Statements

     The following  consolidated  financial statements are filed as part of this
     report:
                                                                           Page
                                                                           ----
     Index to Consolidated Financial Statements..........................   F-1

     Report of Independent Accountants...................................   F-2

     Consolidated Financial Statements:

     Consolidated Balance Sheet at September 25, 1999 and
     September 26, 1998..................................................   F-3

     Consolidated Statement of Operations for each of the
     three years in the period ended September 25, 1999..................   F-4

     Consolidated Statement of Changes in Stockholders' Equity for
     each of the three years in the period ended September 25, 1999......   F-5

     Consolidated Statement of Cash Flows for each of the three
     years in the period ended September 25, 1999........................   F-6

     Notes to Consolidated Financial Statements..........................   F-7

(a)  2.  Financial Statement Schedules

     The following financial statement schedule is filed as part of this report

     Report of Independent Accountants on Financial Statement Schedules..  F-24

     Schedule II:  Valuation and Qualifying Accounts.....................  F-25

All other  schedules  are omitted  because they are not required or the required
information is shown in the financial statements or notes thereto.

(a)  3.  Exhibits

     The  exhibits listed  below  are  filed  as  part  of, or  incorporated  by
     reference into, this report.  The Company shall  furnish copies of exhibits
     for a  reasonable fee  (covering  the expense of  furnishing  copies)  upon
     request in writing to:  Green Mountain Coffee, Inc., Investor Services,  33
     Coffee Lane,  Waterbury,  VT 05676.

Exhibit No.   Exhibit Title
- -----------   -------------
3.1           Certificate of Incorporation of the Company(1)

3.2           Bylaws of the Company(1)

10.2          (b)    Term  Loan  Promissory  Note, dated  August  11, 1993, from
                     Green Mountain  Coffe  Roasters,  Inc. to Fleet Bank -NH(1)

              (f)    Collateral Assignment of  Leasehold Interest, dated  August
                     11, 1993, between Green  Mountain Coffee Roasters, Inc. and
                     Fleet Bank - NH(1)

              (y)    Seventh  Amendment and First Restatement of Commercial Loan
                     Agreement,  dated  April 12,  1996,  among  Green  Mountain
                     Coffee  Roasters, Inc., as borrower, and Fleet Bank - NH as
                     lender(10)

              (aa)   Note  Modification  Agreement,  dated  April  12, 1996,  to
                     modify  Term  Promissory  Note dated  August 11, 1993, from
                     Green Mountain Coffee Roasters, Inc. to Fleet Bank - NH(10)

              (bb)   Eigth   Amendment  to  Commercial  Loan   Agreement,  dated
                     February 19, 1997, among  Green  Mountain Coffee  Roasters,
                     Inc., as borrower, and Fleet Bank - NH as lender(12)

              (ee)   Ninth  Amendment to  Commercial Loan Agreement, Fleet Bank,
                     dated June 9, 1997 among Green  Mountain  Coffee  Roasters,
                     Inc. as borrower, and Fleet Bank - NH, as lender(13)

              (gg)   Eleventh  Amendment to  Commercial  Loan  Agreement,  dated
                     February  20, 1998, from Green  Mountain  Coffee  Roasters,
                     Inc., to Fleet Bank - NH(14)

              (hh)   Replacement Revolving Line of Credit Promissory Note, dated
                     February 20, 1998, from  Green  Mountain  Coffee  Roasters,
                     Inc., to Fleet Bank - NH(14)

              (ii)   Revolving  Line  of  Credit/Term   Promissory  Note,  dated
                     February 20, 1998, from  Green  Mountain  Coffee  Roasters,
                     Inc., to Fleet Bank - NH(14)

10.10         (g)    First  Restatement of  Security  Agreement, dated April 12,
                     1996, between  Green  Mountain  Coffee  Roasters, Inc.  and
                     Fleet Bank - NH(10)

10.15         Assignment  of  Trademarks  from  Green  Mountain  Coffee, Inc. in
              connection with the Fleet Bank - NH financing(1)

10.21         Resolution  adopted  by The Vermont Economic Development Authority
              ("VEDA") on J une 25, 1993  with respect to $300,000 loan to Green
              Mountain Coffee, Inc. together with Letter dated 6/29/93 from VEDA
              to Green Mountain Coffee,  Inc. and Letter dated 7/2/93 from Green
              Mountain Coffee, Inc. to VEDA relating thereto(1)
              (a)    Loan  Agreement, dated  August 11, 1993,  between  VEDA and
                     Green Mountain Coffee Roasters, Inc.(1)
              (b)    Note, dated  August 11, 1993, from  Green  Mountain  Coffee
                     Roasters, Inc. to VEDA(1)
              (c)    Security  Agreement,  dated August 11, 1993,  between  VEDA
                     and Green Mountain Coffee Roasters, Inc.(1)
              (d)    Guaranty  Agreements, dated  August  11, 1993, between VEDA
                     and (i) Robert  Stiller and  Christine  Stiller, (ii) Green
                     Mountain  Coffee of  Maine, Inc., (iii)  Green  Mountain of
                     Champlain,  Inc.,  (iv)  Green  Mountain  Coffee   Roasters
                     Franchising Corporation, Inc., (v) Green  Mountain Filters,
                     Inc.  and   (vi)   Green   Mountain  Coffee    Roasters  of
                     Connecticut, Inc.(1)
              (e)    Subordination  Agreement, dated  August  11, 1993,  between
                     VEDA and Robert Stiller(1)
              (f)    Form of  Escrow Agreement among  VEDA, Fleet  Bank - NH and
                     Green  Mountain Coffee  Roasters, Inc.(1)
              (g)    Collateral  Assignment  of  Lease,  dated  August 11, 1993,
                     between VEDA and Green Mountain Coffee Roasters, Inc.(1)
              (h)    Agreement  to  Assignment,  Consent  and  Disclaimer, dated
                     August 4, 1993, executed by Pilgrim Partnership(1)
              (i)    Mortgage  Deed,  dated  August 11, 1993,  executed by Green
                     Mountain Coffee Roasters, Inc.(1)
              (j)    Mortgagee's  Consent,  Non-Disturbance  and  Waiver,  dated
                     August 11,  1993, between Howard Bank, N.A. and VEDA(1)
              (k)    Form of Intercreditor Agreement between VEDA and Fleet Bank
                     - NH(1)
              (i)    Amendment to Loan  Agreement,  dated August 25, 1998, among
                     VEDA,  as lender,  and Green  Mountain  Coffee Roasters, as
                     borrower(17)

10.22         U.S. Small  Business   Administration  ("SBA")  Authorization  and
              Debenture  Guaranty  relating  to  $766,000 loan to Green Mountain
              Coffee, Inc.  together with Letters dated 7/14/93 and 7/19/93 from
              SBA to Central Vermont Economic  Development  Corporation relating
              thereto(1)
              (a)    Small Business Administration  Guaranty dated September 30,
                     1993  from Robert  P. Stiller  to Central  Vermont Economic
                     Development Corporation(4)
              (b)    Assignment, dated  September 30, 1993, by  Central  Vermont
                     Economic  Development   Corporation   to   Small   Business
                     Administration  of Small  Business  Administration Guaranty
                     dated September 30, 1993  from Robert P. Stiller to Central
                     Vermont Economic Development Corporation(4)
              (c)    Mortgage, dated  September 30, 1993, between Green Mountain
                     Coffee   Roasters,   Inc.  and  Central   Vermont  Economic
                     Development Corporation(4)
              (d)    Assignment,  dated September 30, 1993, by  Central  Vermont
                     Economic   Development   Corporation  to   Small   Business
                     Administration  of   Mortgage,  dated  September  30, 1993,
                     between Green  Mountain Coffee  Roasters,  Inc. and Central
                     Vermont Economic Development Corporation(4)
              (e)    "504"  Note,  dated  September 30, 1993, in  the  amount of
                     $766,000,  from  Green  Mountain  Coffee  Roasters, Inc. to
                     Central   Vermont  Economic   Development  Corporation,  as
                     amended, including Servicing  Agent  Agreement  among Green
                     Mountain Coffee Roasters, Inc. and Colson Services Corp.(5)
              (f)    Assignment, dated September 30,  1993,  by  Central Vermont
                     Economic   Development   Corporation   to  Small   Business
                     Administration of "504" Note, dated September 30,  1993, in
                     the   amount  of  $766,000,  from   Green  Mountain  Coffee
                     Roasters,  Inc.  to  Central  Vermont Economic  Development
                     Corporation(4)
              (g)    Security Agreement from  Green  Mountain  Coffee  Roasters,
                     Inc. to Central Vermont Economic Development Corporation(4)
              (h)    Assignment, dated  September 30, 1993, by  Central  Vermont
                     Economic   Development  Corporation   to   Small   Business
                     Administration of  Security  Agreement from  Green Mountain
                     Coffee   Roasters,  Inc.   to   Central  Vermont   Economic
                     Development Corporation(4)
              (i)    Letter  Agreement,  dated  October 1, 1993,  among  Central
                     Vermont  Economic Development Corporation,   Green Mountain
                     Coffee  Roasters, Inc. and  Small  Business Administration,
                     amending the   Authorization   and Debenture Guaranty among
                     Small  Business  Administration, Central  Vermont  Economic
                     Development  Corporation,   and   Green   Mountain   Coffee
                     Roasters, Inc.(4)
              (j)    Development Company 504 Debenture, issued October 14, 1993,
                     for principal amount of as Trustee(4)

10.33         Lease Agreement,  dated 4/28/93, between  Pilgrim  Partnership and
              Green Mountain Coffee, Inc.(1)
              (a)    Addendum to Lease Agreement, dated 4/28/93(1)
              (b)    Lease Amendment dated August 16, 1993(4)
              (c)    Letter Agreement dated July 30, 1997(16)

10.36         1993 Stock Option Plan of the Company, as revised(15)*

10.37         1998 Employee  Stock  Purchase  Plan  with  Form of  Participation
              Agreement(17)*

10.38         1999 Stock Option Plan of the Company(18)*

10.40         Employment Agreement of Robert D. Britt dated March 26, 1993(1)*

10.41         Employment  Agreement of  Stephen  J.  Sabol  dated as  of July 1,
              1993(1)*

10.42         Employment Agreement of Paul Comey dated as of July 1, 1993(1)*

10.44         Employment Agreement of  Jonathan C. Wettstein dated as of July 1,
              1993(1)*

10.45         Stock Option  Agreement, dated July 21, 1993,  between the Company
              and Robert D. Britt(1)*

10.46         Stock Option  Agreement, dated July 21, 1993,  between the Company
              and Agnes M. Cook(1)*

10.48         Stock Option  Agreement, dated July 21, 1993,  between the Company
              and Paul Comey(1)*

10.50         Stock Option  Agreement, dated July 21, 1993,  between the Company
              and James K. Prevo(1)*

10.51         Stock Option  Agreement, dated July 21, 1993,  between the Company
              and Stephen J. Sabol(1)*

10.52         Stock Option  Agreement, dated July 21, 1993,  between the Company
              and Jonathan C. Wettstein(1)*

10.59         Stock Option  Agreement, dated July 22, 1994,  between the Company
              and William D. Davis(8)*

10.60         Stock Option  Agreement, dated July 22, 1994,  between the Company
              and Jules A. del Vecchio(8)*

10.61         Stock Option  Agreement, dated July 22, 1994,  between the Company
              and Ian W. Murray(8)*

10.62         Stock  Option  Agreement,  dated  December 30, 1994,  between  the
              Company and Robert D. Britt(9)*

10.63         Stock  Option  Agreement,  dated  December 30, 1994,  between  the
              Company and Stephen J. Sabol(9)*

10.64         Stock  Option  Agreement,  dated  December 30, 1994,  between  the
              Company and Jonathan C. Wettstein(9)*

10.65         Stock  Option  Agreement,  dated  December 30, 1994,  between  the
              Company and Paul Comey(9)*

10.66         Stock  Option  Agreement,  dated  November  27, 1995,  between the
              Company and David E. Moran(11)*

10.68         First  Amendment to  Stock  Option  Agreement, dated July 21, 1993
              between the Company and Robert D. Britt(11)*

10.69         First  Amendment to  Stock  Option  Agreement, dated July 21, 1993
              between the Company and  Paul Comey(11)*

10.70         First  Amendment to  Stock  Option  Agreement, dated July 21, 1993
              between the Company and Jonathan C. Wettstein(11)*

10.75         Stock  Option  Agreement, dated July 31, 1997  between the Company
              and James K. Prevo(16)*

10.76         Stock Option Agreement, dated October 21, 1997 between the Company
              and Robert D. Britt(14)*

10.77         Stock Option Agreement, dated October 21, 1997 between the Company
              and Paul Comey(14)*

10.78         Stock Option Agreement, dated October 21, 1997 between the Company
              and Jonathan C. Wettstein(14)*

10.80         Stock Option Agreement, dated October 21, 1997 between the Company
              and Stephen J. Sabol(14)*

10.81         Stock Option Agreement, dated January 8, 1999  between the Company
              and Robert D. Britt(18)*

10.82         Stock Option Agreement, dated January 8, 1999  between the Company
              and Paul Comey(18)*

10.83         Stock Option Agreement, dated January 8, 1999  between the Company
              and Paul Comey(18)*

10.84         Stock Option Agreement, dated January 8, 1999  between the Company
              and Jonathan C. Wettstein(18)*

10.85         Stock Option Agreement, dated January 8, 1999  between the Company
              and Jonathan C. Wettstein(18)*

10.87         Stock Option Agreement, dated January 8, 1999  between the Company
              and Stephen J. Sabol(18)*

10.89         Stock Option Agreement, dated January 8, 1999  between the Company
              and James K. Prevo(18)*

10.90         Stock Option Agreement, dated January 8, 1999  between the Company
              and James K. Prevo(18)*

10.91         Stock Option  Agreement, dated April 13, 1999  between the Company
              and David E. Moran(19)*

10.92         Stock Option  Agreement, dated April 13, 1999  between the Company
              and William D. Davis(19)*

10.93         Stock Option  Agreement, dated April 13, 1999  between the Company
              and Jules A. delVecchio(19)*

10.94         Stock Option  Agreement, dated April 13, 1999  between the Company
              and Hinda Miller(19)*

10.95         Stock  Option  Agreement, dated  September  13, 1999  between  the
              Company and Kevin G. McBride*

10.96         Stock  Option  Agreement,  dated  November  1,  1999  between  the
              Company and Agnes M. Cook*

10.97         Promissory  note  from  Robert P.  Stiller to  the  Company, dated
              September 24, 1999

10.98         Promissory  note  from  Robert P.  Stiller to  the  Company, dated
              October 18, 1999

10.99         Promissory  note  from  Robert P.  Stiller to  the  Company, dated
              November 3, 1999

21            List of Subsidiaries of the Company

23            Consent of PricewaterhouseCoopers LLP

24            Powers of Attorney

27            Financial Data Schedule

(b)      Reports on Form 8-K
No reports on Form 8-K were filed during the quarter ended September 25, 1999.


<PAGE>


Notes to exhibits listed above

*       Management contract or compensatory plan

1.      Incorporated  by reference to the  corresponding  exhibit  number in the
        Registration Statement on Form SB-2 (Registration No. 33-66646) filed on
        July 28, 1993 and declared effective on September 21, 1993

2.      Incorporated  by reference to the  corresponding  exhibit  number in the
        Quarterly  Report on Form  10-QSB for the 12 weeks  ended April 9, 1994,
        filed on May 24, 1994

3.      Incorporated  by reference to the  corresponding  exhibit  number in the
        Annual  Report on Form  10-KSB for the fiscal year ended  September  24,
        1994, filed on December 8, 1994

4.      Incorporated  by reference to the  corresponding  exhibit  number in the
        Annual  Report on Form  10-KSB for the fiscal year ended  September  25,
        1993, filed on December 23, 1993

5.      Incorporated  by reference to the  corresponding  exhibit  number in the
        Quarterly Report on Form 10-QSB for the 16 weeks ended January 15, 1994,
        filed on February 25, 1994

6.      Incorporated  by reference to the  corresponding  exhibit  number in the
        Quarterly Report on Form 10-QSB for the 16 weeks ended January 14, 1995,
        filed on February 25, 1995

7.      Incorporated  by reference to the  corresponding  exhibit  number in the
        Quarterly  Report on Form  10-QSB for the 12 weeks  ended April 8, 1995,
        filed on May 23, 1995

8.      Incorporated  by  reference  to  the  corresponding  exhibit  number  in
        Amendment  No. 1 to the Annual  Report on Form  10-KSB/A  for the fiscal
        year ended September 24, 1994, filed on December 16, 1994

9.      Incorporated  by reference to the  corresponding  exhibit  number in the
        Annual  Report on Form  10-KSB for the fiscal year ended  September  30,
        1995

10.     Incorporated by  reference to the  corresponding exhibit  number in  the
        Quarterly Report on Form 10-QSB for the 12 weeks ended April 13, 1996

11.     Incorporated  by reference to the  corresponding  exhibit  number in the
        Annual  Report on Form  10-KSB for the fiscal year ended  September  28,
        1996

12.     Incorporated by  reference to the  corresponding exhibit  number in  the
        Quarterly Report on Form 10-Q for the 16 weeks ended January 18, 1997

13.     Incorporated by  reference to the  corresponding exhibit  number in  the
        Quarterly Report on Form 10-Q for the 12 weeks ended April 12, 1997

14.     Incorporated by  reference to the  corresponding exhibit  number in  the
        Quarterly Report on Form 10-Q for the 12 weeks ended July 5, 1997

15..    Incorporated  by reference to the  corresponding  exhibit  number in the
        Annual Report on Form 10-K for the fiscal year ended September 27, 1997

16.     Incorporated by  reference to the  corresponding exhibit  number in  the
        Quarterly Report on Form 10-Q for the 16 weeks ended January 17, 1998

17.     Incorporated  by reference to the  corresponding  exhibit  number in the
        Annual Report on Form 10-K for the fiscal year ended September 26, 1998

18.     Incorporated by  reference to the  corresponding exhibit  number in  the
        Quarterly Report on Form 10-Q for the 16 weeks ended January 18, 1999

19.     Incorporated by  reference to the  corresponding exhibit  number in  the
        Quarterly Report on Form 10-Q for the 12 weeks ended July 3, 1999


<PAGE>


                                   SIGNATURES


         Pursuant to the  requirements  of Section 13 or 15(d) of the Securities
and Exchange Act of 1934, the Registrant  caused this Report to be signed on its
behalf by the undersigned, thereunto duly authorized.

                                       GREEN MOUNTAIN COFFEE, INC.


                                       By:/s/Robert P. Stiller
                                          -------------------------------------
                                          ROBERT P. STILLER
                                          Chairman of the Board of Directors,
                                          President and Chief Executive Officer



         Pursuant to the  requirements  of the  Securities  and  Exchange Act of
1934,  this report has been signed below by the  following  persons on behalf of
the Registrant and in the capacities and on the dates indicated.

Signature                Title                                       Date

/s/Robert P. Stiller     Chairman of the Board of Directors,
- --------------------     President and Chief Executive Officer
ROBERT P. STILLER        (Principal Executive Officer)         December 21, 1999


/s/Robert D. Britt       Chief Financial Officer, Treasurer,
- ------------------       Secretary and Director (Principal
Robert D. Britt          Financial and Accounting Officer)     December 21, 1999

STEPHEN J. SABOL*       Director                               December 21, 1999

JONATHAN C. WETTSTEIN*  Director                               December 21, 1999

WILLIAM D. DAVIS*       Director                               December 21, 1999

JULES A. DEL VECCHIO*   Director                               December 21, 1999

HINDA MILLER*           Director                               December 21, 1999

DAVID E. MORAN*         Director                               December 21, 1999


* By:/s/ Robert P. Stiller
     -----------------------------------
     Robert P. Stiller, Attorney-in-fact


<PAGE>


                                       F-1
                           GREEN MOUNTAIN COFFEE, INC.
                   Index to Consolidated Financial Statements


                                                                            Page
                                                                            ----
Report of Independent Accountants........................................   F-2

Consolidated Financial Statements:

    Consolidated Balance Sheet at September 25, 1999
         and September 26, 1998..........................................   F-3

    Consolidated Statement of Operations for each of the
         three years in the period ended September 25, 1999..............   F-4

    Consolidated Statement of Changes in Stockholders' Equity
         for each of the three years in the period ended
         September 25, 1999..............................................   F-5


    Consolidated Statement of Cash Flows for each of the
         three years in the period ended September 25, 1999..............   F-6

    Notes to Consolidated Financial Statements...........................   F-7


<PAGE>


                        Report of Independent Accountants


To the Board of Directors and Stockholders of Green Mountain Coffee, Inc.

In our opinion,  the  accompanying  consolidated  balance sheets and the related
consolidated statements of operations, of changes in stockholders' equity and of
cash flows present fairly, in all material  respects,  the financial position of
Green  Mountain  Coffee,  Inc.  and its  subsidiary  at  September  25, 1999 and
September 26, 1998, and the results of their operations and their cash flows for
each of the three years in the period ended  September  25, 1999,  in conformity
with  accounting  principles  generally  accepted  in the United  States.  These
financial  statements are the  responsibility of the Company's  management;  our
responsibility  is to express an opinion on these financial  statements based on
our audits.  We conducted  our audits of these  statements  in  accordance  with
auditing standards generally accepted in the United States which require that we
plan and  perform the audit to obtain  reasonable  assurance  about  whether the
financial  statements  are free of  material  misstatement.  An  audit  includes
examining,  on a test basis,  evidence supporting the amounts and disclosures in
the  financial   statements,   assessing  the  accounting  principles  used  and
significant  estimates made by management,  and evaluating the overall financial
statement  presentation.  We believe that our audits provide a reasonable  basis
for the opinion expressed above.


/s/ PricewaterhouseCoopers LLP
    Boston, Massachusetts

November 12, 1999


<PAGE>


                           GREEN MOUNTAIN COFFEE, INC.
                           Consolidated Balance Sheet
                             (Dollars in thousands)
<TABLE>

                                                                       September 25,   September 26,
                                                                           1999            1998
                                                                       -------------   -------------
<S>                                                                    <C>             <C>

         Assets
Current assets:
   Cash and cash equivalents........................................   $         415   $         777
   Receivables, less allowances of $190 at September 25, 1999 and
   $378 at September 26, 1998.......................................           6,223           4,789
   Inventories......................................................           5,409           5,636
   Other current assets.............................................             497             489
   Loans to officers................................................             250             185
   Deferred income taxes, net.......................................             490             880
                                                                       -------------   -------------

      Total current assets..........................................          13,284          12,756

   Fixed assets, net................................................          10,183          10,800
   Other long-term assets...........................................             250             270
   Deferred income taxes, net.......................................             161             737
                                                                       -------------   -------------

                                                                       $      23,878   $      24,563
                                                                       =============   =============

         Liabilities and Stockholders' Equity
Current liabilities:
   Current portion of long-term debt................................   $       1,127   $         249
   Current portion of obligation under capital lease................               -              12
   Accounts payable.................................................           4,551           3,131
   Accrued payroll..................................................           1,005             827
   Accrued expenses.................................................             357             507
   Accrued losses and other costs of discontinued operations, net...             192             178
                                                                       -------------   -------------

      Total current liabilities.....................................           7,232           4,904
                                                                       -------------   -------------

Long-term debt......................................................           1,908           5,041
                                                                       -------------   -------------

Long-term line of credit............................................           3,056           5,150
                                                                       ------------    -------------

Commitments and contingencies (Note 13)

Stockholders' equity:
   Common stock, $0.10 par value:
   Authorized - 10,000,000 shares; Issued - 3,615,404 and 3,545,841
   shares at September 25, 1999 and September 26, 1998,
   respectively.....................................................             362             355
   Additional paid-in capital.......................................          13,409          13,018
   Accumulated deficit..............................................          (1,435)         (3,868)
   Treasury shares, at cost - 100,609 and 7,350 shares at September
   25, 1999 and September 26, 1998, respectively....................            (654)            (37)
                                                                       -------------   -------------

   Total stockholders' equity.......................................          11,682           9,468
                                                                       -------------   -------------

                                                                       $      23,878   $      24,563

                                                                       =============   =============


<FN>
The accompanying Notes to Consolidated Financial Statements are an integral part
of these financial statements.
</FN>
</TABLE>


<PAGE>


                           GREEN MOUNTAIN COFFEE, INC.
                      Consolidated Statement of Operations
                  (Dollars in thousands except per share data)


                                                                      Year Ended
<TABLE>

                                                     September 25,   September 26,   September 27,
                                                          1999            1998            1997
                                                     -------------   -------------   -------------

<S>                                                  <C>             <C>             <C>
Net sales.........................................   $      64,881   $      55,825   $      42,908

Cost of sales.....................................          39,261          36,558          27,181
                                                     -------------   -------------   -------------

     Gross profit.................................          25,620          19,267          15,727

Selling and operating expenses....................          16,381          13,805          10,328
General and administrative expenses...............           4,661           4,169           3,391
Loss on abandonment of equipment..................             229               -             218
                                                     -------------   -------------   -------------

     Operating income.............................           4,349           1,293           1,790

Other income (expense)............................              10              66              17
Interest expense..................................            (736)           (821)           (521)
                                                     -------------   -------------   -------------

     Income from continuing operations
     before income taxes..........................           3,623             538           1,286

Income tax benefit (expense)......................          (1,376)           (198)            253
                                                     -------------   -------------   -------------

     Income from continuing operations............           2,247             340           1,539

Discontinued operations:

Loss from discontinued retail stores
operations, net of income tax benefits of $196
and $142 for the years ended September 26,
1998 and September 27, 1997, respectively.........               -            (297)           (214)

Income (loss) on disposal of retail stores, net
of income tax expense of $114 and income
tax benefit of $834 for the years ended
September 25, 1999 and September 26,
1998, respectively................................             186          (1,259)              -
                                                     -------------   -------------   -------------

Net income (loss).................................   $       2,433   $      (1,216)  $       1,325
                                                     =============   =============   =============

Basic income (loss) per share:
Weighted average shares outstanding...............       3,503,412       3,530,657       3,433,929
Income from continuing operations.................   $        0.64   $        0.10   $        0.45
Income (loss) from discontinued operations........   $        0.05   $       (0.44)  $       (0.06)
Net income (loss).................................   $        0.69   $       (0.34)  $        0.39

Diluted income (loss) per share:
Weighted average shares outstanding...............       3,547,155       3,539,231       3,467,932
Income from continuing operations.................   $        0.64   $        0.10   $        0.44
Income (loss) from discontinued operations........   $        0.05   $       (0.44)  $       (0.06)
Net income (loss).................................   $        0.69   $       (0.34)  $        0.38


<FN>
The accompanying Notes to Consolidated Financial Statements are an integral part
of these financial statements.
</FN>
</TABLE>


<PAGE>


                           GREEN MOUNTAIN COFFEE, INC.
            CONSOLIDATED STATEMENT OF CHANGES IN STOCKHOLDERS' EQUITY
           For the years ended September 25, 1999, September 26, 1998
                             and September 27, 1997
                             (Dollars in thousands)


<TABLE>
                                                           Additional                                      Total
                                          Common stock       paid-in    Accumulated    Treasury stock     stockholders'
                                         Shares   Amount     capital      deficit       Shares   Amount      equity
                                       ---------  ------   ----------   -----------   ---------  ------   -------------
<S>                                    <C>        <C>      <C>          <C>           <C>        <C>      <C>
Balance at September 28, 1996.......   3,417,306  $  342   $   12,508   $    (3,977)          -       -   $       8,873
Issuance of common stock under
   employee stock purchase plan.....      17,790       2          106             -           -       -             108
Options exercised...................      95,722       9          340             -           -       -             349
Net income..........................           -       -            -         1,325           -       -           1,325
                                       ---------  ------   ----------   -----------   ---------  ------   -------------

Balance at September 27, 1997.......   3,530,818     353       12,954        (2,652)          -       -          10,655
Issuance of common stock under
   employee stock purchase plan.....      15,023       2           64             -           -       -              66
Purchase of treasury shares.........           -       -            -             -      (7,350) $  (37)            (37)
Net loss............................           -       -            -        (1,216)          -       -          (1,216)
                                         ---------  ------   ----------   ---------   ---------  ------   -------------

Balance at September 26, 1998.......   3,545,841     355       13,018        (3,868)     (7,350)    (37)          9,468
Issuance of common stock under
   employee stock purchase plan.....      37,263       4          186             -           -       -             190
Options exercised...................      32,300       3          205             -           -       -             208
Purchase of treasury shares.........           -       -            -             -     (93,259)   (617)           (617)
Net income..........................           -       -            -         2,433         -         -           2,433
                                       ---------  ------   ----------   -----------   ---------  ------   -------------

Balance at September 25, 1999...       3,615,404  $  362   $   13,409   $    (1,435)   (100,609) $ (654)  $      11,682
                                       =========  ======   ==========   ===========   =========  ======   =============


<FN>
The accompanying Notes to Consolidated Financial Statements are an integral part
of these financial statements.
</FN>
</TABLE>


<PAGE>


                           GREEN MOUNTAIN COFFEE, INC.
                      CONSOLIDATED STATEMENT OF CASH FLOWS
                             (Dollars in thousands)


<TABLE>
                                                                          Year ended
                                                            -----------------------------------------------
                                                            September 25,    September 26,    September 27,
                                                                1999             1998            1997
                                                            -------------    -------------    -------------
<S>                                                         <C>              <C>              <C>
Cash flows from operating activities:
   Net income (loss).....................................   $       2,433    $      (1,216)   $       1,325
   Adjustments to reconcile net income (loss) to net
        cash provided by (used for) operating activities:
        Loss (income) from discontinued operations.......            (186)           1,556              214
        Depreciation and amortization....................           2,943            2,754            2,311
        Loss on disposal and abandonment of fixed
           assets........................................             240               63              240
        Provision for doubtful accounts..................             241              577              171
        Deferred income taxes............................             966              (70)            (308)
        Changes in assets and liabilities:
        Receivables......................................          (1,675)          (1,247)          (1,512)
        Inventories......................................             227             (565)          (1,948)
        Other current assets.............................             (73)            (325)             251
        Other long-term assets...........................              20               63                9
        Accounts payable.................................           1,420           (1,823)           1,952
        Accrued payroll..................................             178              211              136
        Accrued expenses.................................            (150)             228               15
                                                            -------------    -------------    -------------

Net cash provided by continuing operations...............           6,584              206            2,856
Net cash provided by (used for) discontinued
      operations.........................................              42             (406)            (163)
                                                            -------------    -------------    -------------

Net cash provided by (used for) operating activities.....           6,626             (200)           2,693
                                                            -------------    -------------    -------------

Cash flows from investing activities:
  Expenditures for fixed assets..........................          (2,655)          (3,375)          (5,277)
  Capital expenditures for discontinued operations.......               -             (208)             (90)
  Proceeds from disposals of fixed assets................              89              170               80
   Proceeds from disposal of discontinued operations.....             158              118                -
                                                            -------------    -------------    -------------

Net cash used for investing activities...................          (2,408)          (3,295)          (5,287)
                                                            -------------    -------------    -------------

Cash flows from financing activities:
   Proceeds from issuance of common stock................             398               66              458
   Purchase of treasury shares...........................            (617)             (37)               -
   Proceeds from issuance of long-term debt..............               -            4,500                -
   Repayment of long-term debt...........................          (2,255)          (2,121)            (947)
   Principal payments under capital lease obligation.....             (12)            (132)            (114)
   Net change in revolving line of credit................          (2,094)           1,165            3,477
                                                            -------------    -------------    -------------
Net cash provided by (used for) financing activities.....          (4,580)           3,441            2,874
                                                            -------------    -------------    -------------

Net increase (decrease) in cash and cash
   equivalents...........................................            (362)             (54)             280
Cash and cash equivalents at beginning of year...........             777              831              551
                                                            -------------    -------------    -------------
Cash and cash equivalents at end of year.................   $         415    $         777    $         831
                                                            =============    =============    =============

Supplemental disclosures of cash flow information:
   Cash paid for interest................................   $         719    $         786    $         507
   Cash paid for income taxes............................   $         248    $          56    $          46


<FN>
The accompanying Notes to Consolidated Financial Statements are an integral part
of these financial statements.
</FN>
</TABLE>


<PAGE>


                       GREEN MOUNTAIN COFFEE, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


1.    Nature of Business and Organization

      The accompanying consolidated financial statements include the accounts of
      Green  Mountain   Coffee,   Inc.  (the  "Company")  and  its  wholly-owned
      subsidiary,   Green  Mountain  Coffee   Roasters,   Inc.  All  significant
      inter-company transactions and balances have been eliminated.

      The Company purchases high-quality arabica coffee beans for roasting, then
      packages and distributes the roasted coffee  primarily in the northeastern
      United States.  The majority of the Company's  revenue is derived from its
      wholesale  operation  which  serves  supermarket,  specialty  food  store,
      convenience store, food service, hotel, restaurant, university, travel and
      office  coffee  service  customers.  The  Company  also has a direct  mail
      operation serving customers nationwide.

      The Company's  fiscal year ends on the last Saturday in September.  Fiscal
      1999,  fiscal 1998 and fiscal 1997 represent the years ended September 25,
      1999, September 26, 1998 and September 27, 1997, respectively, and consist
      of 52 weeks.


2.    Significant Accounting Policies

      CASH AND CASH EQUIVALENTS
      The Company  considers  all highly  liquid  investments  purchased  with a
      maturity  of three  months or less to be cash  equivalents.  Cash and cash
      equivalents  include  money market  funds which are carried at cost,  plus
      accrued interest,  which approximates market. The Company does not believe
      that it is subject to any unusual credit and market risk.

      INVENTORIES
      Inventories  are  stated at the lower of cost or  market,  with cost being
      determined  by  the  first-in,   first-out  method.   Inventories  consist
      primarily of green and roasted coffee,  packaging  materials and purchased
      finished goods.

      HEDGING
      The Company  uses  futures and options  contracts  to hedge the effects of
      fluctuations in the price of green coffee beans.  These  transactions meet
      the  requirements  for  hedge   accounting,   including   designation  and
      correlation.  To obtain a proper matching of revenue and expense, gains or
      losses arising from open and closed hedging  transactions  are included in
      inventory as a cost of the  commodity  and  reflected in the  statement of
      operations  when  the  product  is sold.  Risks  arise  from the  possible
      inability of  counterparties to meet the terms of their contracts and from
      movements  in the price of green  coffee.  The overall  exposure to credit
      risk is considered to be minimal.

      At September 25, 1999,  the Company held options  covering an aggregate of
      863,000 pounds of green coffee beans which are  exercisable in fiscal 2000
      at prices ranging from $1.80 to $2.00 per pound. At September 26, 1998 the
      Company held options  covering an aggregate of 1,312,500  pounds of coffee
      which were  exercisable  in fiscal  1999 at prices  ranging  from $1.75 to
      $2.00 per pound.  The fair market value of these options were not material
      at September 25, 1999 and September  26, 1998.  Additionally,  the Company
      had futures contracts  outstanding of approximately  $714,000 at September
      26, 1998. The fair market value of these futures at September 26, 1998 was
      $670,000.  The fair market  value for the futures and options was obtained
      from a major  financial  institution  based on the  market  value of those
      financial  instruments  at September  25, 1999 and  September 26, 1998. At
      September  25,  1999  and  September  26,  1998,   $48,000  and  $112,000,
      respectively, of deferred hedging losses were included in the value of the
      inventory in the accompanying consolidated balance sheet.

      In June 1998, the Financial Accounting Standards Board issued Statement of
      Financial   Accounting  Standards  No.  133,  "Accounting  for  Derivative
      Instruments and Hedging  Activities" ("SFAS 133"). This pronouncement will
      require the Company to recognize  derivatives on its balance sheet at fair
      value.  Derivatives  that are not hedges  must be  adjusted  to fair value
      through income.  If the derivative is a hedge,  depending on the nature of
      the hedge,  changes in the fair value of derivatives will either be offset
      against the change in fair value of the hedged assets, liabilities or firm
      commitments through earnings or recognized in other  comprehensive  income
      until the hedged item is recognized in earnings.  The ineffective  portion
      of a derivative's  change in fair value will be immediately  recognized in
      earnings.  The  Company  expects  that this new  standard  will not have a
      significant  effect on its results of  operations.  SFAS 137  deferred the
      effective date of SFAS 133 to fiscal years  beginning after June 15, 2000,
      which is fiscal year 2001 for the Company.

      OTHER LONG-TERM ASSETS
      Other  long-term  assets  consist of deposits,  debt issuance  costs and a
      minority  investment in Keurig,  Inc. Debt issuance costs  represent those
      costs incurred in connection  with the issuance of debt.  Amortization  is
      calculated  using the  straight-line  method over the respective  original
      lives  of  the  applicable  issue.   Amortization   calculated  using  the
      straight-line  method is not materially  different from  amortization that
      would have resulted from using the interest  method.  Debt issuance  costs
      included  in  other  long-term  assets  in the  accompanying  consolidated
      balance  sheet at September  25, 1999 and  September 26, 1998 were $32,000
      and $48,000,  respectively. The minority investment, which represents less
      than a 5% interest, is accounted for under the cost method. The balance in
      the investment in Keurig,  Inc.  included in other long-term assets in the
      accompanying   consolidated  balance  sheet  at  September  25,  1999  and
      September 26, 1998 is $151,000.

      ADVERTISING COSTS
      The  Company  expenses  the  costs  of  advertising  the  first  time  the
      advertising  takes place.  At September  25, 1999 and  September 26, 1998,
      prepaid  advertising  costs of $81,000 and  $184,000,  respectively,  were
      recorded in other current assets in the accompanying  consolidated balance
      sheet.  Advertising expense totaled $3,499,000,  $2,791,000 and $1,991,000
      for the years ended  September 25, 1999,  September 26, 1998 and September
      27, 1997, respectively.

      FIXED ASSETS
      Fixed  assets  are  carried  at  cost,  net of  accumulated  depreciation.
      Expenditures  for  maintenance,  repairs  and  renewals of minor items are
      charged to expense  as  incurred.  Depreciation  is  calculated  using the
      straight-line method over the assets' estimated useful lives. The cost and
      accumulated  depreciation  for fixed  assets sold,  retired,  or otherwise
      disposed of are relieved  from the accounts,  and the resultant  gains and
      losses are reflected in income.

      Equipment  under capital leases is amortized on the  straight-line  method
      over the  shorter of the lease term or the  estimated  useful  life of the
      equipment.

      In order  to  facilitate  sales,  the  Company  follows  an  industry-wide
      practice of purchasing and loaning coffee brewing and related equipment to
      wholesale  customers.  These  assets  are also  carried  at  cost,  net of
      accumulated depreciation.

      REVENUE RECOGNITION
      Revenue from  wholesale and direct mail sales is  recognized  upon product
      shipment.

      INCOME TAXES
      The Company  utilizes the asset and  liability  method of  accounting  for
      income taxes, as set forth in Statement of Financial  Accounting Standards
      No. 109, "Accounting for Income Taxes" ("SFAS 109"). SFAS 109 requires the
      recognition of deferred tax assets and liabilities for the expected future
      tax consequences of temporary  differences between the financial statement
      carrying  amounts of existing assets and liabilities and their  respective
      tax bases.  Deferred tax assets and liabilities are measured using enacted
      tax rates in effect for the year in which those temporary  differences are
      expected to be recovered or settled.

      INCOME (LOSS) PER SHARE
      In February 1997 the Financial Accounting Standards Board issued Statement
      of Financial  Accounting  Standards  No. 128,  "Earnings Per Share" ("SFAS
      128").  This  pronouncement  supersedes the previous  methodology  for the
      calculation of earnings per share as promulgated under APB Opinion No. 15.
      SFAS 128 requires presentation of "basic" earnings per share and "diluted"
      earnings  per share.  The Company  adopted  SFAS 128 in fiscal  1998.  The
      restatement of all prior periods presented in accordance with SFAS 128 did
      not  result in any  material  change  in  earnings  per share  information
      previously presented.

      FINANCIAL INSTRUMENTS
      The Company  enters into  various  types of financial  instruments  in the
      normal course of business.  Fair values are estimated based on assumptions
      concerning  the  amount  and  timing of  estimated  future  cash flows and
      assumed discount rates  reflecting  varying degrees of perceived risk. The
      fair  values of cash,  cash  equivalents,  accounts  receivable,  accounts
      payable,  accrued  expenses and debt  approximate  their carrying value at
      September 25, 1999. It was not practicable to estimate the fair value of a
      minority investment representing less than 5% of the preferred stock of an
      untraded  company:  that  investment  is carried at its  original  cost of
      $151,000 at September 25, 1999 and September 26, 1998, respectively.

      USE OF ESTIMATES
      The  preparation  of financial  statements  in conformity  with  generally
      accepted  accounting  principles requires management to make estimates and
      assumptions that affect amounts reported in the accompanying  consolidated
      financial statements. Actual results could differ from those estimates.

      SIGNIFICANT CUSTOMER CREDIT RISK AND SUPPLY RISK
      The  extensive  network of Mobil  convenience  stores,  now owned by Exxon
      Mobil   Corporation,   or  by  independent   franchisees,   accounted  for
      approximately  18.6%,  17.7%  and  17.3%  of  net  sales  from  continuing
      operations in the years ended  September 25, 1999,  September 26, 1998 and
      September 27, 1997.  During the same  periods,  Mobil  convenience  stores
      owned and operated by Exxon Mobil Corporation, rather than by franchisees,
      made up less  than 10% of the  Company's  revenues.  The  Company  had one
      customer,  Hannaford Bros. Co., a supermarket  chain,  which accounted for
      11.6% of net sales from continuing  operations in the year ended September
      27, 1997.  For the years ended  September 25, 1999 and September 26, 1998,
      Hannaford Bros. Co. accounted for less than 10% of the Company's revenues.
      Both Exxon Mobil  Corporation and Hannaford Bros. Co. are customers of the
      wholesale segment (see footnote 15 on Segment Reporting).  The majority of
      the Company's customers are located in the northeastern part of the United
      States.  Concentration of credit risk with respect to accounts  receivable
      is  limited  due to the large  number of  customers  in  various  channels
      comprising  the  Company's  customer  base.  The Company  does not require
      collateral  from  customers as ongoing  credit  evaluations  of customers'
      payment  history  are  performed.   The  Company  maintains  reserves  for
      potential  credit  losses  and such  losses,  in the  aggregate,  have not
      exceeded management's expectations.

      SEGMENT REPORTING
      Statement of Financial  Accounting  Standards No. 131,  "Disclosures about
      Segments of an  Enterprise  and Related  Information"  (SFAS 131),  became
      effective for financial  statements  issued for annual  periods  beginning
      after December 15, 1997. SFAS 131 supersedes SFAS 14, "Financial Reporting
      for Segments of a Business Enterprise" and amends SFAS 94,  "Consolidation
      of  All  Majority-Owned  Subsidiaries".  Under  SFAS  131,  the  Company's
      business is comprised of two distinct business segments  determined by the
      distribution  channel.  The  direct  mail  segment  is  comprised  of  all
      consumer-direct  sales and sales to small  businesses  which are solicited
      via catalogs and the Company's online store - www.GreenMountainCoffee.com.
      The wholesale  segment is comprised of sales to customers who resell Green
      Mountain  coffee  either as coffee beans or brewed coffee by the cup, such
      as  supermarkets,   office  coffee   distributors,   convenience   stores,
      restaurants,  and  others.  Wholesale  sales  are  generated  through  the
      Company's direct sales force and a limited number of distributors.

      RECLASSIFICATIONS
      Certain reclassifications of prior year balances have been made to conform
      to the current presentation.


3.     Inventories

      Inventories consist of the following:

                                       September 25, 1999    September 26, 1998

      Raw materials and supplies....   $        2,809,000    $        2,832,000

      Finished goods................            2,600,000             2,804,000
                                       ------------------    ------------------
                                       $        5,409,000    $        5,636,000
                                       ==================    ==================




      As of September 25, 1999, the Company had inventory  purchase  commitments
      for  green  coffee  totaling   approximately  $7.7  million.  The  Company
      believes,  based on  relationships  established  with its suppliers in the
      past,  that the  risk of  non-delivery  on such  purchase  commitments  is
      remote.


4.       Fixed Assets

      Fixed assets consist of the following:

<TABLE>
                                                      Useful
                                                      Life in    September 25,    September 26,
                                                       Years         1999             1998
                                                      -------    -------------    -------------

        <S>                                           <C>        <C>              <C>
        Leasehold improvements.....................   5 - 10     $   2,216,000    $   2,363,000
        Production equipment.......................   2 - 10         5,539,000        5,338,000
        Office equipment and software..............   3 - 10         5,581,000        6,275,000
        Equipment on loan to wholesale customers...   3 - 5          4,133,000        5,976,000
        Vehicles...................................   2 - 4            512,000          384,000
        Construction-in-progress...................                    162,000          179,000
                                                                 -------------    -------------

          Total fixed assets.......................                 18,143,000       20,515,000

      Accumulated depreciation.....................                 (7,960,000)      (9,715,000)
                                                                 -------------    -------------

                                                                 $  10,183,000    $  10,800,000
                                                                 =============    =============
</TABLE>

      Fixed  assets  include  approximately  $354,000  of  computer  and  loaner
      equipment  held under a capital  lease at September 26, 1998. At September
      26, 1998, related accumulated  depreciation on the equipment under capital
      leases was  approximately  $334,000.  Total  depreciation and amortization
      expense  from  continuing  operations  relating  to all fixed  assets  was
      $2,943,000,  $2,754,000  and  $2,311,000  for fiscal 1999,  1998 and 1997,
      respectively.


      During  fiscal  1999,  the  Company  disposed  of  assets  with a cost  of
      $5,012,000 and related accumulated depreciation of $4,683,000 resulting in
      a loss on disposal and abandonment of fixed assets of $240,000. As part of
      this loss,  the Company  recorded a $229,000 loss on abandonment of loaner
      equipment.  This resulted from a thorough  review of its brewing and other
      equipment  on loan to  customers,  through  which  it  identified  a small
      portion of its old equipment that would not be retrieved.

      During  fiscal 1997,  the Company  embarked on an expansion of its central
      production  and  distribution  facility in order to increase  capacity and
      streamline operations.  In connection with this program, certain equipment
      with a net book value of $218,000 was abandoned for no proceeds.


<PAGE>


5.       Income Taxes

      The provision  (benefit) for income taxes from  continuing  operations for
      the years ended September 25, 1999,  September 26, 1998, and September 27,
      1997 is as follows:

<TABLE>
                                                       September 25,    September 26,    September 27,
                                                           1999             1998             1997
                                                       -------------    -------------    -------------
      <S>                                              <C>              <C>              <C>
      Current tax expense (benefit):
      Federal.......................................   $     862,000    $           -    $     355,000
      State.........................................         186,000           17,000          114,000
      Benefit of net operating loss carryforwards...        (948,000)               -         (408,000)
                                                       -------------    -------------    -------------

      Total current.................................         100,000           17,000           61,000
                                                       -------------    -------------    -------------

      Deferred tax expense (benefit):
      Federal.......................................       1,098,000          187,000          514,000
      State.........................................         178,000           30,000          284,000
                                                       -------------    -------------    -------------

      Total deferred................................       1,276,000          217,000          798,000

      Tax asset valuation allowance.................               -          (36,000)      (1,112,000)
                                                       -------------    -------------    -------------

      Total tax (benefit) expense...................   $   1,376,000    $     198,000    $    (253,000)
                                                       =============    =============    =============
</TABLE>

      SFAS 109 is an asset and liability  approach that requires the recognition
      of  deferred  tax  assets  and  liabilities  for the  expected  future tax
      consequences  of  events  that  have  been  recognized  in  the  Company's
      financial   statements   or  tax  returns.   In   estimating   future  tax
      consequences,  SFAS 109 generally  considers  expected future events other
      than enactments of changes in the tax law or rates.

      Certain  adjustments  were made to state deferred tax assets during fiscal
      1997 and are reflected in the state deferred tax expense.

      Deferred tax assets (liabilities), including temporary differences related
      to discontinued operations, consist of the following:

<TABLE>
                                                                September 25,    September 26,
                                                                    1999             1998
                                                                -------------    -------------


      <S>                                                       <C>              <C>
      Deferred tax assets:
         Net operating loss carryforwards....................   $     272,000    $   1,077,000
         Federal investment tax credits......................           3,000            8,000
         Vermont state manufacturers investment tax credit...       2,627,000        2,627,000
         Section 263A adjustment.............................           4,000            4,000
         Other reserves and temporary differences............         467,000          916,000
                                                                -------------    -------------

         Gross deferred tax assets...........................       3,373,000        4,632,000

         Deferred tax asset valuation allowance..............      (2,355,000)      (2,355,000)

      Deferred tax liability:
         Depreciation........................................        (239,000)         (90,000)
                                                                -------------    -------------

         Net deferred tax assets.............................    $    779,000    $   2,187,000
                                                                 ============    =============
</TABLE>

      At September 25, 1999,  the Company has net operating  loss  carryforwards
      and investment  tax credits for federal  income tax reporting  purposes of
      $472,000 and $3,000,  respectively,  which will expire between fiscal 2000
      and 2009. In addition, in November 1996, the Company received notification
      from the State of Vermont that it had approved a $4,041,000  manufacturers
      investment tax credit pertaining to certain fixed assets purchased between
      July 1, 1993 and June 30, 1996,  which will expire in 2005.  The resulting
      deferred  tax  asset,  which  is  substantially   offset  by  a  valuation
      allowance, is reflected in the above table net of the federal tax effect.

      Realization  of the net deferred  tax assets is  dependent  on  generating
      sufficient   taxable   income  prior  to  the   expiration   of  the  loss
      carryforwards.  During  fiscal  1997,  the  deferred  tax asset  valuation
      allowance was reduced by  $1,112,000,  based  primarily  upon estimates of
      future taxable  income.  Although  realization is not assured,  management
      believes  that the net deferred  tax asset  represents  management's  best
      estimate,  based upon the weight of available  evidence as  prescribed  in
      SFAS 109, of the amount which is more likely than not to be  realized.  If
      such evidence were to change,  based upon near-term  operating results and
      longer-term  projections,  the amount of the valuation  allowance recorded
      against the gross deferred tax asset may be decreased or increased.  Also,
      if certain  substantial  changes in the Company's  ownership should occur,
      there would be an annual  limitation  on the amount of loss  carryforwards
      which could be utilized, and restrictions on the utilization of investment
      tax credit carryforwards.

      A reconciliation for continuing  operations between the amount of reported
      income  tax  expense  (benefit)  and the  amount  computed  using the U.S.
      Federal Statutory rate of 34% is as follows:

<TABLE>
                                                     September 25,    September 26,    September 27,
                                                         1999             1998             1997
                                                     -------------    -------------    -------------

      <S>                                            <C>              <C>              <C>
      Tax at U.S. Federal Statutory rate..........   $   1,231,000    $     183,000    $     437,000
      Increase (decrease) in rates resulting from:
            Other nondeductible items.............          28,000           22,000           20,000
            State taxes, net of federal benefit...         217,000           42,000           73,000
            Deferred tax asset valuation
                allowance and other...............        (100,000)         (49,000)        (783,000)
                                                     -------------    -------------    -------------

      Tax at effective rates......................   $   1,376,000    $     198,000    $    (253,000)
                                                     =============    =============    =============
</TABLE>


6.       Discontinued Operations

         On May 29, 1998,  the Company  announced  that it had adopted a plan to
         discontinue its company-owned retail store operations.  The Company has
         closed  all of its retail  stores by the end of the  second  quarter of
         fiscal   1999.   Accordingly,   the  retail   stores  are  reported  as
         discontinued  operations  for all periods  presented.  Under  generally
         accepted   accounting   principles,   the  operating  results  of  such
         operations  are being  segregated  from the  continuing  operations and
         reported separately on the statement of operations.

         The  estimated  loss on  disposal  of the  retail  store  operations of
         $1,259,000 (net of a tax benefit of $834,000) was included in the third
         quarter  of  fiscal  1998  results.  The pre-tax  loss  on  disposal of
         $2,093,000 recorded in fiscal 1998  consisted  of an estimated  loss on
         disposal of the  business of $1,692,000 and a provision of $401,000 for
         anticipated  losses  from  May 29, 1998  (the  measurement  date) until
         disposal.  The loss on disposal includes provisions for estimated lease
         termination costs, write-off of leasehold  improvements and other fixed
         assets,  severance and employee benefits.  During the second quarter of
         fiscal 1999, the Company revised its estimated pre-tax loss on disposal
         and reversed $300,000 ($186,000 net of tax) of the  original  estimate,
         primarily due to larger than expected proceeds from the  sale of  fixed
         assets and lower lease termination costs.

         Net sales from the retail store  operations  were $207,000,  $3,591,000
         and  $4,926,000 for the years ended  September 25, 1999,  September 26,
         1998 and September 27, 1997,  respectively.  Net proceeds from the sale
         of retail  assets  totaled  $158,000  and  $118,000  in fiscal 1999 and
         fiscal 1998, respectively.

         The assets and  liabilities of the  discontinued  retail  operations at
         September  25,  1999 and  September  26,  1998 are  reflected  as a net
         current liability in the accompanying  consolidated  balance sheet. The
         net  liabilities  of the  discontinued  operations in the September 25,
         1999 and September 26, 1998  consolidated  balance sheet are summarized
         as follows:

<TABLE>
                                                              September 25,    September 26,
                                                                  1999             1998
                                                              -------------    -------------

<S>                                                           <C>
Current assets, net........................................               -    $      97,000
Fixed assets, net..........................................   $      46,000          564,000
Deferred tax assets, net...................................         128,000          570,000
Estimated accrued losses and other costs on disposal of
discontinued operations....................................        (366,000)      (1,409,000)
                                                              -------------    -------------
Net accrued losses and other costs of discontinued
operations.................................................   $    (192,000)   $    (178,000)
                                                              =============    =============
</TABLE>


7.       Credit Facility

     The Company maintains a credit facility (the "Credit  Facility") with Fleet
     Bank - NH ("Fleet").  Borrowings are collateralized by substantially all of
     the Company's  assets.  During fiscal 1998, the Company  amended its Credit
     Facility  and  increased  the limit of the  revolving  line of credit  from
     $6,000,000 to $9,000,000 and extended the term to March 31, 2001. In fiscal
     1998,  the  Company was also able to borrow up to  $4,500,000  in term debt
     with a maturity of March 31, 2003, of which $2,000,000 was voluntarily paid
     back in fiscal  1999.  Principal  payments  on the term debt of $75,000 per
     month  commenced on October 31, 1999. Both the revolving line of credit and
     term debt accrue interest daily and pay interest monthly, in arrears.

     The  principal  amounts  outstanding  on the  revolving  line of  credit at
     September 25, 1999 and September 26, 1998 were  $3,056,000 and  $5,150,000,
     respectively.  The  outstanding  balances on the term debt at September 25,
     1999 and September 26, 1998 were $2,500,000 and $4,500,000, respectively.

     The interest paid on the line of credit and term debt varies with the prime
     and LIBOR  interest  rates.  At September  25, 1999,  the interest  rate on
     $2,500,000 of the principal  amount  outstanding  on the revolving  line of
     credit was at the one-month LIBOR rate plus 175 basis points or 7.11% while
     the interest on the remaining  portion (equal to $556,000) was at the prime
     rate or 8.25%.  At September  26, 1998,  the interest rate on $3,000,000 of
     the principal amount outstanding on the revolving line of credit was at the
     one-month  LIBOR rate plus 250 basis points or 8.09%,  the interest rate on
     $1,500,000  of the line of credit  was at LIBOR  plus 250  basis  points or
     8.16%,  while the interest on the remaining portion (equal to $650,000) was
     at the prime rate or 8.5%. At September 25, 1999,  the interest rate on the
     $2,500,000  term debt was equal to LIBOR plus 200 basis points or 7.36%. At
     September 26, 1998, the interest rate on the $4,500,000 term debt was equal
     to LIBOR plus 275 basis points or 8.41%.

     The terms of the  Credit  Facility  also  provide  for the  maintenance  of
     specified financial ratios and restrict certain  transactions without prior
     bank  approval.  The  Company was in  compliance  with these  covenants  at
     September 25, 1999.

     On May 29, 1998,  the Company  entered into a standard  International  Swap
     Dealers  Association Inc.  interest rate swap agreement with Fleet National
     Bank to manage the interest rate risk associated with its Credit  Facility.
     The swap  agreement has a notional  amount of $6,000,000 and matures in May
     2001.  The  effect  of the swap  agreement  is to limit the  interest  rate
     exposure  to a fixed rate of 5.84%  (versus  the  30-day  LIBOR  rate).  In
     accordance with the agreement and on a monthly basis,  interest  expense is
     calculated  based on the floating  30-day LIBOR rate and the fixed rate. If
     interest  expense as  calculated is greater based on the 30-day LIBOR rate,
     Fleet National Bank pays the difference to the Company; if interest expense
     as  calculated  is greater  based on the fixed rate,  the Company  pays the
     difference to Fleet National  Bank. For the year ended  September 25, 1999,
     the Company paid $43,000 in  additional  interest  expense  pursuant to the
     swap agreement. For the year ended September 26, 1998, interest expense was
     not materially impacted by the swap agreement. Depending on fluctuations in
     the LIBOR rate, the Company's interest rate exposure and its related impact
     on interest expense and net cash flow may increase or decrease. The Company
     is exposed to credit loss in the event of nonperformance by the other party
     to the swap agreement; however, nonperformance is not anticipated.

     The fair value of the interest rate swap is the  estimated  amount that the
     Company  would  receive or pay to terminate  the agreement at the reporting
     date. At September 25, 1999 and September 26, 1998,  the Company  estimates
     that it would have paid $14,000 and $68,000  respectively  to terminate the
     agreement.


<PAGE>


8.       Long-term Debt

<TABLE>
                                                 September 25,     September 26,
                                                     1999                 1998
                                                 -------------    -------------

     <S>                                         <C>              <C>
     Fleet line of credit (Note 7)............   $   3,056,000    $    5,150,000
     Fleet term debt  (Note 7)  ..............       2,500,000         4,500,000
     Facility and Equipment Term Loans........         101,000           195,000
     Central Vermont Economic Development
         Corporation Debenture................         382,000           459,000
     Vermont Economic Development Authority
         Promissory Note......................          42,000            93,000
     Computer Equipment Installment Loans.....               -             2,000
     Service Vehicle Installment Loans........          10,000            41,000
                                                 -------------    --------------
                                                     6,091,000        10,440,000
     Less current portion.....................       1,127,000           249,000
                                                 -------------     -------------
                                                 $   4,964,000     $  10,191,000
                                                 =============    ==============
</TABLE>

      FACILITY AND EQUIPMENT TERM LOANS
      As part of the Credit  Facility,  the  Company  has  financed  fixed asset
      purchases under five term loans which are  collateralized by a senior lien
      on substantially all of the Company's assets and by a security interest in
      the fixed assets for which the  borrowings  are made. The interest rate on
      all term  loans  under the  credit  facility  is equal to the lesser of 25
      basis points above  Fleet's  variable  base rate or 275 basis points above
      the LIBOR rate for  maturities of up to one year.  Four of these loans out
      of five were paid down in fiscal  1998 with the  proceeds  of the new term
      debt.  The remaining  facility and  equipment  loan matures on October 15,
      2000 and has monthly  installments  of principal and interest  payments of
      approximately  $9,000.  At September 25, 1999, the remaining  facility and
      equipment loan bore interest at 8.13%.

      CENTRAL VERMONT ECONOMIC DEVELOPMENT CORPORATION DEBENTURE
      The debenture from the Central Vermont  Economic  Development  Corporation
      (CVEDC) is  guaranteed  by the U.S.  Small  Business  Administration.  The
      debenture  matures on October 1, 2003 and requires equal monthly principal
      and interest payments of approximately $8,500 and carries a fixed interest
      rate of 5.812%.  The debenture is secured by a secondary security interest
      in the related fixed assets and is guaranteed by the majority  stockholder
      of the Company.  Additional guarantees will be required of any stockholder
      obtaining more than 20% ownership of the Company.

      VERMONT ECONOMIC DEVELOPMENT AUTHORITY PROMISSORY NOTE
      The Vermont Economic  Development  Authority promissory note is payable in
      monthly principal and interest  installments of approximately  $4,300 over
      seven years, with an interest rate of 5.5%. The note matures on August 11,
      2000 and is collateralized by a secondary security interest in the related
      fixed assets.  The Company may not pay any  dividends  with respect to its
      capital stock,  whether in cash or in stock, without the prior approval of
      the Vermont Economic  Development  Authority.  The note contains covenants
      related  to  restrictions  on  prepayments  of  certain  portions  of  the
      Company's  remaining   outstanding  debt  as  defined  in  the  underlying
      agreement. The Company was in compliance with these covenants at September
      25, 1999.

      SERVICE VEHICLE INSTALLMENT LOANS
      The service vehicle installment loans represent several loans to financing
      institutions for the purchase of service vehicles. The notes bear interest
      at a rate of 4.8%  and  require  monthly  installments  of  principal  and
      interest totaling approximately $2,500 through February 2000.

      MATURITIES
      Maturities  of long-term  debt for years  subsequent to September 25, 1999
      are as follows:

                      Fiscal Year
                      -----------

                         2000           $  1,127,000
                         2001              4,051,000
                         2002                792,000
                         2003                 96,000
                         2004                 25,000
                                        ------------
                                        $  6,091,000
                                        ============

9.   Treasury Stock

     On September 4, 1998, the Board of Directors authorized the repurchase,  at
     management's  discretion,  of up to $500,000 worth of outstanding shares of
     the Company's  common stock at market  prices.  At September 26, 1998,  the
     Company had repurchased  7,350 shares for $37,000.  In the first and second
     quarter of fiscal 1999, the Company repurchased an additional 72,768 shares
     for $457,000.

     On August 24, 1999, the Board of Directors  authorized the  repurchase,  at
     management's  discretion,  of up to $500,000 worth of outstanding shares of
     the Company's  common stock at market  prices.  At September 25, 1999,  the
     Company had repurchased 20,491 shares for $160,000.

10.   Employee Compensation Plans

      STOCK OPTION PLANS
      Prior to the  establishment  on September 21, 1993 of the Company's  first
      employee  stock  option plan (the "1993  Plan"),  the  Company  granted to
      certain key management  employees  individual  non-qualified  stock option
      agreements to purchase shares of the Company's  common stock. At September
      25,  1999,   141,444  options  were  outstanding  under  these  individual
      agreements.  All such options  presently  outstanding are fully vested and
      expire in April 2003 or earlier if employment terminates.

      The  1993  Plan   provides  for  the  granting  of  both   incentive   and
      non-qualified stock options,  with an aggregate number of 75,000 shares of
      common stock to be made available under the 1993 Plan.  Effective July 26,
      1996 , the total  number of shares of  authorized  common stock to be made
      available  under the 1993 Plan was increased to 275,000.  At September 25,
      1999 and  September  26,  1998,  options  for 43,611 and 66,631  shares of
      common stock were available for grant under the plan, respectively.

      On May 20, 1999, the Company  registered on Form S-8 the 1999 Stock Option
      Plan (the "1999 Plan").  Under this plan,  250,000  shares of common stock
      are  available  for  grants  of both  incentive  and  non-qualified  stock
      options.  At September 25, 1999, options for 57,321 shares of common stock
      were available for grant under the plan.

      Under  both the 1993 Plan and the 1999  Plan,  the  option  price for each
      incentive  stock  option  shall not be less than the fair market value per
      share of common stock on the date of grant, with certain  provisions which
      increase  the option  price to 110% of the fair market value of the common
      stock if the grantee owns in excess of 10% of the  Company's  common stock
      at the date of grant. The option price for each non-qualified stock option
      shall not be less than 85% of the fair market value of the common stock at
      the date of grant.  Options  under the 1993 Plan and the 1999 Plan  become
      exercisable over periods determined by the Board of Directors.


<PAGE>


      Option activity is summarized as follows:
<TABLE>
                                              Number of                       Weighted-average
                                               Shares       Option Price       Exercise Price
                                              ---------    ---------------    ----------------
       <S>                                    <C>          <C>                <C>
       Outstanding at September 28, 1996...     316,162    $   2.55 - 8.50    $           6.63
        Granted............................      46,000      6.125 - 9.625                6.96
        Exercised..........................     (95,722)      2.55 - 6.875                3.66
        Canceled...........................      (8,200)              8.50                8.50
                                              ---------

       Outstanding at September 27, 1997...     258,240       6.00 - 9.625                7.73
        Granted............................     100,834      6.375 - 10.00                9.00
        Exercised..........................           -                 -                    -
        Canceled...........................      (9,261)        6.25 - 8.5                7.60
                                              ---------

       Outstanding at September 26, 1998...     349,813       6.00 - 10.00                8.10
        Granted............................     290,212      4.375 - 7.625                5.95
        Exercised..........................     (32,300)       6.00 - 7.00                6.30
        Canceled...........................     (74,513)     4.375 - 10.00                7.14
                                              =========
       Outstanding at September 25, 1999...     533,212    $ 4.375 - 10.00                7.18
                                              =========

       Exercisable at September 25, 1999...     226,854    $ 5.875 - 10.00    $           8.03
                                              =========
</TABLE>


<TABLE>
                         Options outstanding                 Options exercisable
                 Number          Weighted   Weighted        Number          Weighted
                 outstanding at  average    average         exercisable at  average
Range of         September 25,   remaining  exercise price  September 25,   exercise price
exercise price   1999            (years)                    1999
- --------------  ---------------  ---------  --------------  --------------  --------------
<S>             <C>              <C>        <C>             <C>             <C>
$  4.38 - 6.00          176,833          9  $         5.22          15,000  $         5.88
   6.25 - 7.00           34,905          8            6.66          13,226            6.64
   7.44 - 7.63           84,000         10            7.61           3,000            7.50
          8.02          141,444          4            8.02         141,444            8.02
   8.13 - 8.50           40,030          6            8.46          34,534            8.50
  9.63 - 10.00           56,000          8            9.96          19,650            9.94
                ===============                             ==============
                        533,212                                    226,854
                ===============                             ==============
</TABLE>


      EMPLOYEE STOCK PURCHASE PLAN
      On October 5, 1998,  the Company  registered on Form S-8 the 1998 Employee
      Stock  Purchase  Plan.  Under this plan,  eligible  employees may purchase
      shares of the Company's common stock, subject to certain  limitations,  at
      not  less  than  85  percent  of the  lower  of the  beginning  or  ending
      withholding  period fair market  value as defined in the plan.  A total of
      150,000  shares of common stock have been reserved for issuance  under the
      plan. There are two six month withholding periods in each fiscal year.

      Prior to the  establishment  of the 1998 Employee Stock Purchase Plan, the
      Company  reserved  75,000  shares of common stock for purchase by eligible
      employees  under the 1993 Employee  Stock Purchase Plan (the "1993 Plan").
      The 1993 Plan  provides  for five  annual  offerings  of 15,000  shares of
      common  stock per  offering,  plus any  unissued  shares from prior fiscal
      years.  Each  participating  employee has the option to purchase a maximum
      number of shares equal to 10% of the participants  base pay divided by 85%
      of the market value of the common stock at such time,  subject to pro rata
      reduction  of  shares in the  annual  aggregate  maximum  number of shares
      offered by the Company otherwise be exceeded.

      The Company has chosen to continue to account for stock-based compensation
      using the intrinsic value method prescribed by Accounting Principles Board
      Opinion No. 25 "Accounting  for Stock Issued to  Employees".  Accordingly,
      except  for  one  grant  to an  outside  consultant  in  fiscal  1999,  no
      compensation  expense has been  recognized for its stock option awards and
      its stock purchase plan because the exercise price of the Company's  stock
      options equals or exceeds the market price of the underlying  stock on the
      date of the grant. The Company has adopted the  disclosure-only  provision
      of Statement of Accounting  Standards No. 123 " Accounting for Stock Based
      Compensation"  ("SFAS 123"). Had compensation cost for the Company's stock
      option  awards and the stock  purchase plan been  determined  based on the
      fair value at the grant dates for the awards under those plans, consistent
      with the  provisions  of SFAS No. 123,  the  Company's  net income and net
      income per share for the years ended  September  25, 1999,  September  26,
      1998 and September 27, 1997 would have  decreased to the pro forma amounts
      indicated below:


<TABLE>
                                        Fiscal 1999    Fiscal 1998   Fiscal 1997
                                        -----------    -----------   -----------

<S>                     <C>             <C>            <C>           <C>
Net income (loss)       As reported     $     2,433    $    (1,216)  $     1,325
                        Pro forma             2,160         (1,336)        1,219
Diluted net income
(loss) per share        As reported            0.69          (0.34)         0.38
                        Pro forma              0.61          (0.38)         0.35
</TABLE>

      The fair  value of each  stock  option  under the 1993 and 1999  Plans are
      estimated on the date of the grant using the Black-Scholes  option-pricing
      model with the following assumptions: an expected life of 7 years, 7 years
      and 6 years in  fiscal  1999,  1998 and  1997,  respectively;  an  average
      volatility  of  70%,  64%,  and  67%  for  fiscal  1999,  1998,  and  1997
      respectively;  no dividend yield; and a risk-free  interest rate of 6.35%,
      4.56% and 6.11% for fiscal 1999, 1998 and 1997 grants, respectively.

      The fair value of the employees'  purchase  rights under the Purchase Plan
      was estimated using the Black-Scholes model with the following assumptions
      for fiscal 1999,  1998 and 1997: an expected life of six months,  one year
      and one  year  respectively;  expected  volatility  of 70%,  64%,  and 67%
      respectively;  and a risk-free  interest  rate of 5.33%;  4.59% and 5.51%,
      respectively.  The weighted  average fair value of those  purchase  rights
      granted in fiscal 1999,  fiscal 1998 and fiscal 1997 was $2.31,  $1.98 and
      $2.79 respectively.

11.  Defined Contribution Plan

     The Company has a defined contribution plan which meets the requirements of
     section  401(k) of the Internal  Revenue Code. All employees of the Company
     with one year or more of service who are at least  twenty-one  years of age
     are eligible to participate in the plan. The plan allows employees to defer
     a portion of their  salary on a pre-tax  basis and the Company  contributes
     50% of amounts  contributed by employees up to 5% of their salary.  Company
     contributions to the plan amounted to $204,000,  $160,000, and $96,000, for
     the years ended  September 25, 1999,  September 26, 1998, and September 27,
     1997, respectively.

12.  Loans to Officers

     During fiscal 1999 and fiscal 1998,  certain executive  officers  delivered
     promissory  notes to the Company in the  principal  amount of $650,000  and
     $178,000,  respectively.  Interest  accrues on the unpaid  principal at the
     prime rate as reported in the Wall Street  Journal and is payable  upon the
     maturity of the note.  During fiscal 1999, the prime rate ranged from 7.75%
     to 8.50%. During fiscal 1998, the prime rate was 8.50% throughout the year.
     One  note in the  amount  of  $250,000,  issued  September  24,  1999,  was
     outstanding  on  September  25,  1999 and is  expected  to be repaid to the
     Company  during  fiscal 2000.  The balance on loans to officers,  including
     $7,000 of accrued interest, at September 26, 1998 was $185,000.

13.   Commitments, Lease Contingencies and Contingent Liabilities

      LEASES
      The Company leases office and retail space,  production,  distribution and
      service  facilities  and certain  equipment  under  various non-cancelable
      operating  leases,  with terms  ranging  from one to ten  years.  Property
      leases normally require payment of a minimum annual rental plus a pro-rata
      share of certain landlord operating expenses. Total rent expense under all
      operating leases was $1,628,000, $1,599,000 and $1,376,000 in fiscal 1999,
      1998 and 1997,  respectively (net of sublease income of $196,000,  $67,000
      and $54,000 in fiscal 1999, 1998 and 1997, respectively).

      Minimum  future lease  payments (net of committed  sublease  agreements of
      $137,000  for fiscal year 2000,  $132,000  for fiscal  2001,  $113,000 for
      fiscal  2002,  $53,000  for fiscal  2003 and  $227,000  thereafter)  under
      non-cancelable operating leases for years subsequent to September 25, 1999
      are as follows:

      Fiscal Year                                         Operating Leases
      -----------                                         ----------------

          2000.........................................   $      1,096,000
          2001.........................................          1,037,000
          2002.........................................            713,000
          2003.........................................            546,000
          2004.........................................            491,000
          Thereafter...................................          1,224,000
                                                          ----------------
      Total minimum lease payments.....................   $      5,107,000
                                                          ================
14.  Earnings per share

     The following  table  illustrates the  reconciliation  of the numerator and
     denominator  of  basic  and  diluted  income  per  share  from   continuing
     operations  computations as required by SFAS No. 128 (dollars in thousands,
     except share and per share data):


<TABLE>
                                                                 Year ended
                                                September 25,   September 26,   September 27,
                                                    1999            1998            1997
                                                -------------   -------------   -------------
     <S>                                        <C>             <C>             <C>
     Numerator - basic and diluted
     earnings per share :
     Net income from continuing
     operations..............................   $       2,247   $         340   $       1,539
                                                =============   =============   =============
     Denominator:
     Basic earnings per share - weighted
     average shares outstanding..............       3,503,412       3,530,657       3,433,929
     Effect of dilutive securities - stock
     options.................................          43,743           8,574          34,003
                                                -------------   -------------   -------------
     Diluted earnings per share - weighted
     average shares outstanding..............       3,547,155       3,539,231       3,467,932
                                                =============   =============   =============

     Basic earnings per share.................  $        0.64   $        0.10   $        0.45
     Diluted earnings per share...............  $        0.64   $        0.10   $        0.44

</TABLE>

     For the fiscal years ended  September  25, 1999,  September  26, 1998,  and
     September 27, 1997 anti-dilutive  options of 345,967,  341,239, and 289,840
     respectively,  have been excluded from the  calculation  of EPS because the
     options'  exercise  price was greater  than the market  price of the common
     shares.

15.  Segment Reporting

     Business  conducted by the Company can be segmented into two distinct areas
     determined  by  the  distribution  channel.  The  direct  mail  segment  is
     comprised of all consumer-direct  sales and sales to small businesses which
     are   solicited   via   catalogs   and  the   Company's   online   store  -
     www.GreenMountainCoffee.com.  The  wholesale  segment  is comprised  of all
     sales to customers who resell Green  Mountain coffee either as coffee beans
     or  brewed  coffee  by  the  cup,  such   as  supermarkets,  office  coffee
     distributors, convenience stores, restaurants,  and others. Wholesale sales
     are generated through  the  Company's direct  sales  force  and  a  limited
     number of distributors.

     Both  segments of the Company  sell similar  products,  although the entire
     Company product range is not fully  available to both segments,  and direct
     mail  customers do not have access to the same range of equipment  service,
     delivery and merchandising support as wholesale customers.

     Selling  and  operating  costs  directly  attributable  to the direct  mail
     segment are charged  accordingly  while all remaining  selling,  operating,
     general and administrative expenses


<PAGE>


     (including  depreciation  and  amortization)  are charged to the  wholesale
     segment.  In fiscal 1997, $84,000 of depreciation was charged to the direct
     mail segment. The Company's management does not review assets by segment.

     The  table  below  discloses  segment  net sales and  pre-tax  income  from
     continuing operations for fiscal 1999, 1998 and 1997 (in thousands):

                                   1999          1998          1997
                                ----------    ----------    ----------
                                 Net sales from continuing operations
     Reportable segments:
     Wholesale..............    $   61,418    $   52,710    $   40,037
     Direct mail............         3,463         3,115         2,871
                                ==========    ==========    ==========
     Total net sales........    $   64,881    $   55,825    $   42,908
                                ==========    ==========    ==========

                               Pre-tax income from continuing operations
     Reportable segments:
     Wholesale..............    $    4,084    $    1,255    $    1,710
     Direct mail............           265            38            80
                                ----------    ----------    ----------
     Operating income.......         4,349         1,293         1,790

     Reconciling items:
     Other income...........            10            66            17
     Interest expense.......          (736)         (821)         (521)
                                ==========    ==========    ==========
     Pre-tax income.........    $    3,623    $      538    $    1,286
                                ==========    ==========    ==========


<PAGE>


                      Report of Independent Accountants on
                          Financial Statement Schedules


To the Board of Directors and Stockholders of Green Mountain Coffee, Inc.

Our Audits of the consolidated  financial  statements  referred to in our report
dated  November 12, 1999 appearing in  this Form 10-K also included  an audit of
the financial  statement schedules  listed in  Item 14(a)(2) of  this Form 10-K.
In our opinion,  these financial  statement  schedules  present  fairly,  in all
material  respects,  the  information set forth therein when read in conjunction
with the related consolidated financial statements.



/s/ PricewaterhouseCoopers LLP
Boston, Massachusetts
November 12, 1999


<PAGE>


                 Schedule II - Valuation and Qualifying Accounts
                           for the fiscal years ended
          September 25, 1999, September 26, 1998 and September 27, 1997


<TABLE>
                                                                     Additions
                                               Balance at     Charged to     Charged to                     Balance
                                               Beginning      Costs and      Other                          at End
              Description                      of Period      Expenses       Accounts       Deductions      of Period
- ---------------------------------------       ------------   ------------  -------------   ------------    -----------

<S>                                          <C>             <C>           <C>             <C>             <C>
Allowance for doubtful accounts:
   Fiscal 1999............................   $     378,000   $    241,000              -   $    429,000    $   190,000
   Fiscal 1998............................   $     116,000   $    577,000              -   $    315,000    $   378,000
   Fiscal 1997............................   $      80,000   $    171,000              -   $    135,000    $   116,000

Deferred tax asset valuation allowance:
   Fiscal 1999............................   $   2,355,000              -              -              -    $ 2,355,000
   Fiscal 1998............................   $   2,391,000              -              -   $     36,000    $ 2,355,000
   Fiscal 1997............................   $   3,503,000              -              -   $  1,112,000    $ 2,391,000
</TABLE>


                           GREEN MOUNTAIN COFFEE, INC.
                             STOCK OPTION AGREEMENT
                          UNDER 1999 STOCK OPTION PLAN
                             INCENTIVE STOCK OPTION

                               September 13, 1999


         AGREEMENT  entered into by and between Green Mountain  Coffee,  Inc., a
Delaware corporation with its principal place of business in Waterbury,  Vermont
(together with its subsidiaries, the "Company"), and the undersigned employee of
the Company (the "Optionee").

         The Company  desires to grant,  the Optionee an incentive  stock option
under the  Company's  1999 Stock Option Plan, as amended (the "Plan") to acquire
shares of the Company's Common Stock, par value $.10 per share (the "Shares").

         The Plan  provides  that each  option is to be  evidenced  by an option
agreement, setting forth the terms and conditions of the option.

         ACCORDINGLY,  in  consideration  of the  premises  and  of  the  mutual
covenants and agreements  contained herein,  the Company and the Optionee hereby
agree as follows:

         1.       Grant of Option.

         The Company  hereby  grants to the  Optionee  incentive  stock  options
(collectively, the "Option") to purchase all or any part of the number of Shares
shown at the end of this Agreement on the terms and conditions  hereinafter  set
forth.  This Option is intended to be treated as an incentive stock option under
Section 422 of the Internal Revenue Code of 1986, as amended (the "Code").

         2.       Purchase Price.

         The purchase  price  ("Purchase  Price") for the Shares  covered by the
Option  shall  be the  dollar  amount  per  Share  set  forth at the end of this
Agreement.

         3.       Time of Exercise of Option.

         This Option shall be first  exercisable  as to a third of the Shares on
each of the first three anniversary dates of this Agreement.

         To the extent  the  Option is not  exercised  by the  Optionee  when it
becomes exercisable, it shall not expire, but shall be carried forward and shall
be exercisable, on a cumulative basis, until the Expiration Date, as hereinafter
defined.

         4.       Term of Options; Exercisability.

         (a)      Term.

                                    (i) Each  Option  shall  expire  on the date
                           shown at the end of this Agreement  (the  "Expiration
                           Date"),  as  determined  by the Board of Directors of
                           the Company (the "Board").

                                    (ii)  Except as  otherwise  provided in this
                           Section  4,  if  the  Optionee's  employment  by  the
                           Company  is  terminated,  the  Option  granted to the
                           Optionee  hereunder shall terminate on the earlier of
                           ninety days after the date the Optionee's  employment
                           by the  Company  is  terminated,  or (ii) the date on
                           which the Option expires by its terms.

                                    (iii)  If  the   Optionee's   employment  is
                           terminated  by the  Company  for cause or because the
                           Optionee  is in breach of any  employment  agreement,
                           such Option will terminate on the date the Optionee's
                           employment is terminated by the Company.

                                    (iv)  If  the   Optionee's   employment   is
                           terminated  by the Company  because the  Optionee has
                           become  permanently  disabled  (within the meaning of
                           Section  22(e)(3)  of the Code),  such  Option  shall
                           terminate  on the  earlier  of (i) one year after the
                           date such  Optionee's  employment  by the  Company is
                           terminated,  or (ii)  the date on  which  the  option
                           expires by its terms.

                                    (v)  In  the  event  of  the  death  of  the
                           Optionee,  the Option  granted to such Optionee shall
                           terminate  on the  earlier  of (i) one year after the
                           date such  optionee's  employment  by the  Company is
                           terminated;  or (ii)  the date on  which  the  option
                           expires by its terms.

         (b)      Exercisability.

                                    (i)  Except  as  provided   below,   if  the
                           Optionee's  employment by the Company is  terminated,
                           the Option granted to the Optionee hereunder shall be
                           exercisable  only to the  extent  that  the  right to
                           purchase  shares under such Option has accrued and is
                           in effect on the date the  Optionee's  employment  by
                           the Company is terminated.

                                    (ii)  If  the   Optionee's   employment   is
                           terminated  by the  Company  because  he or  she  has
                           become  permanently  disabled,  as defined above, the
                           option  granted to the  Optionee  hereunder  shall be
                           immediately  exercisable  as to the  full  number  of
                           Shares  covered by such Option,  whether or not under
                           the  provisions  of Section 3 hereof  such Option was
                           otherwise exercisable as of the date of disability.

                                    (iii)  In  the  event  of the  death  of the
                           Optionee,  the Option granted to such Optionee may be
                           exercised  to  the  full  number  of  Shares  covered
                           thereby,  whether  or not  under  the  provisions  of
                           Section 3 hereof the  Optionee  was entitled to do so
                           at the  date of his or her  death,  by the  executor,
                           administrator  or  personal  representative  of  such
                           Optionee,  or by any person or persons  who  acquired
                           the  right to  exercise  such  Option by  bequest  or
                           inheritance  or  by  reason  of  the  death  of  such
                           Optionee.

         5.       Manner of Exercise of Option.

         (a) To the extent that the right to exercise the Option has accrued and
is in effect,  the option may be exercised in full or in part by giving  written
notice to the Company stating the number of Shares  exercised and accompanied by
payment in full for such Shares.  No partial  exercise may be made for less than
twenty five (25) full shares of Common  Stock.  Payment may be either  wholly in
cash or in whole or in part in Shares already owned by the person exercising the
Option,  valued  at fair  market  value  as of the date of  exercise;  provided,
however,  that payment of the exercise price by delivery of Shares already owned
by the person  exercising  the Option may be made only if such  payment does not
result in a charge to earnings for financial  accounting  purposes as determined
by the  Board.  Upon such  exercise,  delivery  of a  certificate  for  paid-up,
non-assessable  Shares shall be made at the  principal  office of the Company to
the person  exercising  the option,  not less than thirty (30) and not more than
ninety (90) days from the date of receipt of the notice by the Company.

         (b) The  Company  shall at all  times  during  the  term of the  Option
reserve  and keep  available  such  number of Shares  as will be  sufficient  to
satisfy the requirements of the Option.

         6.       Non-Transferability.

         The  right  of  the  Optionee  to  exercise  the  option  shall  not be
assignable or transferable by the Optionee otherwise than by will or the laws of
descent and distribution, and the Option may be exercised during the lifetime of
the  Optionee  only by him or her. The Option shall be null and void and without
effect upon the  bankruptcy of the Optionee or upon any attempted  assignment or
transfer,  except as  hereinabove  provided,  including  without  limitation any
purported  assignment,  whether  voluntary  or  by  operation  of  law,  pledge,
hypothecation or other disposition contrary to the provisions hereof, or levy of
execution,  attachment,  trustee  process or similar  process,  whether legal or
equitable, upon the Option.

         7.       Representation Letter and Investment Legend.

         (a) In the event  that for any  reason  the  Shares  to be issued  upon
exercise of the Option shall not be effectively  registered under the Securities
Act of 1933,  as amended (the "1933 Act"),  upon any date on which the option is
exercised  in whole or in part,  the person  exercising  the Option shall give a
written  representation  to the Company in the form attached hereto as Exhibit 1
and the Company shall place an "investment legend",  so-called,  as described in
Exhibit  1,  upon any  certificate  for the  Shares  issued  by  reason  of such
exercise.

         (b) The Company shall be under no  obligation  to qualify  Shares or to
cause a registration statement or a post-effective amendment to any registration
statement to be prepared for the purposes of covering the issue of Shares.

         8.       Adjustments on Changes in Capitalization.

         Adjustments on changes in capitalization  and the like shall be made in
accordance with the Plan, as in effect on the date of this Agreement.

         9.       No Special Employment Rights.

         Nothing  contained in the Plan or this Agreement  shall be construed or
deemed by any person under any circumstances to bind the Company to continue the
employment  of the  Optionee  for the period  within  which  this  Option may be
exercised. However, during the period of the Optionee's employment, the Optionee
shall render  diligently  and  faithfully the services which are assigned to the
Optionee  from time to time by the  Board or by the  executive  officers  of the
Company and shall at no time take any action which directly or indirectly  would
be inconsistent with the best interests of the Company.

         10.      Rights as a Shareholder.

         The Optionee shall have no rights as a shareholder  with respect to any
Shares  which may be  purchased  by exercise  of this option  unless and until a
certificate  or  certificates  representing  such  Shares  are duly  issued  and
delivered to the Optionee.  Except as otherwise  expressly provided in the Plan,
no  adjustment  shall be made for dividends or other rights for which the record
date is prior to the date such stock certificate is issued.

         11.      Withholding Taxes.

         Whenever  Shares are to be issued  upon  exercise of this  Option,  the
Company  shall have the right to require the Optionee to remit to the Company an
amount  sufficient  to satisfy  all  Federal,  state and local  withholding  tax
requirements  prior to the delivery of any certificate or certificates  for such
Shares.  The  Company  may agree to  permit  the  Optionee  to  withhold  Shares
purchased   upon  exercise  of  this  Option  to  satisfy  the   above-mentioned
withholding requirement.

         IN  WITNESS  HEREOF,  the  Company  has  caused  this  Agreement  to be
executed,  and the optionee has hereunto set his or her hand and seal, all as of
the day and year first above written.

GREEN MOUNTAIN COFFEE, INC.  OPTIONEE



By: /s/ Bob Stiller                               /s/ Kevin McBride
- -------------------                               -----------------
    Bob Stiller                                   Kevin McBride
    President
                                                  75,000
                                                  -----------------
                                                  Number of Shares

                                                  $7.625
                                                  ------------------------
                                                  Purchase Price Per Share

                                                  September 13, 2009
                                                  ------------------
                                                  Expiration Date


<PAGE>


                                    EXHIBIT 1
                            TO STOCK OPTION AGREEMENT

Gentlemen:

         In  connection  with the  exercise by me as to shares of Common  Stock,
$.10 per share par value, of Green Mountain  Coffee,  Inc. (the "Company") under
the  incentive  stock option  agreement  dated as of April 1, 1999 granted to me
under the 1999 Stock Option Plan, as amended,  I hereby  acknowledge that I have
been informed as follows:

         1. The  shares  of  common  stock of the  Company  to be  issued  to me
pursuant  to the  exercise of said  option  have not been  registered  under the
Securities  Act of  1933  (the  "1933  Act"),  and  accordingly,  must  be  held
indefinitely unless such shares are subsequently  registered under the 1933 Act,
or an exemption from such registration is available.

         2. Routine sales of securities made in reliance upon Rule 144 under the
1933 Act can be made only after the  holding  period  and in limited  amounts in
accordance with the terms and conditions  provided by that Rule, and in any sale
to which that Rule is not applicable, registration or compliance with some other
exemption under the 1933 Act will be required.

         3. The Company is under no  obligation  to me to register the shares or
to comply with any such exemptions under the 1933 Act.

         4. The  availability  of Rule 144 is dependent  upon  adequate  current
public  information with respect to the Company being available and, at the time
that I may desire to make a sale  pursuant to the Rule,  the Company may neither
wish nor be able to comply with such requirement.

         In  consideration of the issuance of certificates for the shares to me,
I hereby  represent  and  warrant  that I am  acquiring  such  shares for my own
account for investment, and that I will not sell, pledge or transfer such shares
in the absence of an effective  registration statement covering the same, except
as  permitted  by the  provisions  of Rule 144,  if  applicable,  or some  other
applicable  exemption  under the 1933 Act.  In view of this  representation  and
warranty,  I agree that there may be affixed to the  certificates for the shares
to be issued to me, and to all certificates  issued hereafter  representing such
shares  (until in the  opinion of  counsel,  which  opinion  must be  reasonably
satisfactory  in form and substance to counsel for the Company,  it is no longer
necessary or required) a legend as follows:

         "The shares of common stock  represented by this  certificate  have not
         been  registered  under the  Securities  Act of 1933,  as amended  (the
         "Act"),  and were  acquired  by the  registered  holder,  pursuant to a
         representation  and warranty that such holder was acquiring such shares
         for his own account and for  investment,  with no intention to transfer
         or dispose of the same, in violation of the  registration  requirements
         of the Act.  These shares may not be sold,  pledged,  or transferred in
         the absence of an effective registration statement under the Act, or an
         opinion of counsel, which opinion is reasonably satisfactory to counsel
         to the Company,  to the effect that  registration is not required under
         the Act."

         I  further  agree  that the  Company  may place a stop  order  with its
Transfer Agent,  prohibiting the transfer of such shares,  so long as the legend
remains on the certificates representing the shares.

                                            Very truly yours,


                                            Optionee



                           GREEN MOUNTAIN COFFEE, INC.
                             STOCK OPTION AGREEMENT
                          UNDER 1999 STOCK OPTION PLAN
                             INCENTIVE STOCK OPTION

                                November 1, 1999


         AGREEMENT  entered into by and between Green Mountain  Coffee,  Inc., a
Delaware corporation with its principal place of business in Waterbury,  Vermont
(together with its subsidiaries, the "Company"), and the undersigned employee of
the Company (the "Optionee").

         The Company  desires to grant,  the Optionee an incentive  stock option
under the  Company's  1999 Stock Option Plan, as amended (the "Plan") to acquire
shares of the Company's Common Stock, par value $.10 per share (the "Shares").

         The Plan  provides  that each  option is to be  evidenced  by an option
agreement, setting forth the terms and conditions of the option.

         ACCORDINGLY,  in  consideration  of the  premises  and  of  the  mutual
covenants and agreements  contained herein,  the Company and the Optionee hereby
agree as follows:

         1.       Grant of Option.

         The Company  hereby  grants to the  Optionee  incentive  stock  options
(collectively, the "Option") to purchase all or any part of the number of Shares
shown at the end of this Agreement on the terms and conditions  hereinafter  set
forth.  This Option is intended to be treated as an incentive stock option under
Section 422 of the Internal Revenue Code of 1986, as amended (the "Code").

         2.       Purchase Price.

         The purchase  price  ("Purchase  Price") for the Shares  covered by the
Option  shall  be the  dollar  amount  per  Share  set  forth at the end of this
Agreement.

         3.       Time of Exercise of Option.

         This Option shall be first exercisable as to a quarter of the Shares on
each of the first four anniversary dates of this Agreement.

         To the extent  the  Option is not  exercised  by the  Optionee  when it
becomes exercisable, it shall not expire, but shall be carried forward and shall
be exercisable, on a cumulative basis, until the Expiration Date, as hereinafter
defined.


         4.       Term of Options; Exercisability.

         (a)      Term.

                                    (i) Each  Option  shall  expire  on the date
                           shown at the end of this Agreement  (the  "Expiration
                           Date"),  as  determined  by the Board of Directors of
                           the Company (the "Board").

                                    (ii)  Except as  otherwise  provided in this
                           Section  4,  if  the  Optionee's  employment  by  the
                           Company  is  terminated,  the  Option  granted to the
                           Optionee  hereunder shall terminate on the earlier of
                           ninety days after the date the Optionee's  employment
                           by the  Company  is  terminated,  or (ii) the date on
                           which the Option expires by its terms.

                                    (iii)  If  the   Optionee's   employment  is
                           terminated  by the  Company  for cause or because the
                           Optionee  is in breach of any  employment  agreement,
                           such Option will terminate on the date the Optionee's
                           employment is terminated by the Company.

                                    (iv)  If  the   Optionee's   employment   is
                           terminated  by the Company  because the  Optionee has
                           become  permanently  disabled  (within the meaning of
                           Section  22(e)(3)  of the Code),  such  Option  shall
                           terminate  on the  earlier  of (i) one year after the
                           date such  Optionee's  employment  by the  Company is
                           terminated,  or (ii)  the date on  which  the  option
                           expires by its terms.

                                    (v)  In  the  event  of  the  death  of  the
                           Optionee,  the Option  granted to such Optionee shall
                           terminate  on the  earlier  of (i) one year after the
                           date such  optionee's  employment  by the  Company is
                           terminated;  or (ii)  the date on  which  the  option
                           expires by its terms.

         (b)      Exercisability.

                                    (i)  Except  as  provided   below,   if  the
                           Optionee's  employment by the Company is  terminated,
                           the Option granted to the Optionee hereunder shall be
                           exercisable  only to the  extent  that  the  right to
                           purchase  shares under such Option has accrued and is
                           in effect on the date the  Optionee's  employment  by
                           the Company is terminated.

                                    (ii)  If  the   Optionee's   employment   is
                           terminated  by the  Company  because  he or  she  has
                           become  permanently  disabled,  as defined above, the
                           option  granted to the  Optionee  hereunder  shall be
                           immediately  exercisable  as to the  full  number  of
                           Shares  covered by such Option,  whether or not under
                           the  provisions  of Section 3 hereof  such Option was
                           otherwise exercisable as of the date of disability.

                                    (iii)  In  the  event  of the  death  of the
                           Optionee,  the Option granted to such Optionee may be
                           exercised  to  the  full  number  of  Shares  covered
                           thereby,  whether  or not  under  the  provisions  of
                           Section 3 hereof the  Optionee  was entitled to do so
                           at the  date of his or her  death,  by the  executor,
                           administrator  or  personal  representative  of  such
                           Optionee,  or by any person or persons  who  acquired
                           the  right to  exercise  such  Option by  bequest  or
                           inheritance  or  by  reason  of  the  death  of  such
                           Optionee.

         5.       Manner of Exercise of Option.

         (a) To the extent that the right to exercise the Option has accrued and
is in effect,  the option may be exercised in full or in part by giving  written
notice to the Company stating the number of Shares  exercised and accompanied by
payment in full for such Shares.  No partial  exercise may be made for less than
twenty five (25) full shares of Common  Stock.  Payment may be either  wholly in
cash or in whole or in part in Shares already owned by the person exercising the
Option,  valued  at fair  market  value  as of the date of  exercise;  provided,
however,  that payment of the exercise price by delivery of Shares already owned
by the person  exercising  the Option may be made only if such  payment does not
result in a charge to earnings for financial  accounting  purposes as determined
by the  Board.  Upon such  exercise,  delivery  of a  certificate  for  paid-up,
non-assessable  Shares shall be made at the  principal  office of the Company to
the person  exercising  the option,  not less than thirty (30) and not more than
ninety (90) days from the date of receipt of the notice by the Company.

         (b) The  Company  shall at all  times  during  the  term of the  Option
reserve  and keep  available  such  number of Shares  as will be  sufficient  to
satisfy the requirements of the Option.

         6.       Non-Transferability.

         The  right  of  the  Optionee  to  exercise  the  option  shall  not be
assignable or transferable by the Optionee otherwise than by will or the laws of
descent and distribution, and the Option may be exercised during the lifetime of
the  Optionee  only by him or her. The Option shall be null and void and without
effect upon the  bankruptcy of the Optionee or upon any attempted  assignment or
transfer,  except as  hereinabove  provided,  including  without  limitation any
purported  assignment,  whether  voluntary  or  by  operation  of  law,  pledge,
hypothecation or other disposition contrary to the provisions hereof, or levy of
execution,  attachment,  trustee  process or similar  process,  whether legal or
equitable, upon the Option.

7.       Representation Letter and Investment Legend.

         (a) In the event  that for any  reason  the  Shares  to be issued  upon
exercise of the Option shall not be effectively  registered under the Securities
Act of 1933,  as amended (the "1933 Act"),  upon any date on which the option is
exercised  in whole or in part,  the person  exercising  the Option shall give a
written  representation  to the Company in the form attached hereto as Exhibit 1
and the Company shall place an "investment legend",  so-called,  as described in
Exhibit  1,  upon any  certificate  for the  Shares  issued  by  reason  of such
exercise.

         (b) The Company shall be under no  obligation  to qualify  Shares or to
cause a registration statement or a post-effective amendment to any registration
statement to be prepared for the purposes of covering the issue of Shares.

         8.       Adjustments on Changes in Capitalization.

         Adjustments on changes in capitalization  and the like shall be made in
accordance with the Plan, as in effect on the date of this Agreement.

         9.       No Special Employment Rights.

         Nothing  contained in the Plan or this Agreement  shall be construed or
deemed by any person under any circumstances to bind the Company to continue the
employment  of the  Optionee  for the period  within  which  this  Option may be
exercised. However, during the period of the Optionee's employment, the Optionee
shall render  diligently  and  faithfully the services which are assigned to the
Optionee  from time to time by the  Board or by the  executive  officers  of the
Company and shall at no time take any action which directly or indirectly  would
be inconsistent with the best interests of the Company.

         10.      Rights as a Shareholder.

         The Optionee shall have no rights as a shareholder  with respect to any
Shares  which may be  purchased  by exercise  of this option  unless and until a
certificate  or  certificates  representing  such  Shares  are duly  issued  and
delivered to the Optionee.  Except as otherwise  expressly provided in the Plan,
no  adjustment  shall be made for dividends or other rights for which the record
date is prior to the date such stock certificate is issued.

         11.      Withholding Taxes.

         Whenever  Shares are to be issued  upon  exercise of this  Option,  the
Company  shall have the right to require the Optionee to remit to the Company an
amount  sufficient  to satisfy  all  Federal,  state and local  withholding  tax
requirements  prior to the delivery of any certificate or certificates  for such
Shares.  The  Company  may agree to  permit  the  Optionee  to  withhold  Shares
purchased   upon  exercise  of  this  Option  to  satisfy  the   above-mentioned
withholding requirement.

         IN  WITNESS  HEREOF,  the  Company  has  caused  this  Agreement  to be
executed,  and the optionee has hereunto set his or her hand and seal, all as of
the day and year first above written.

GREEN MOUNTAIN COFFEE, INC.  OPTIONEE



By:/s/ Bob Stiller                                /s/ Agnes M. Cook
- ------------------                                -----------------
   Bob Stiller                                    Agnes M. Cook
   President
                                                  20,000
                                                  ----------------
                                                  Number of Shares

                                                  $7.00
                                                  ------------------------
                                                  Purchase Price Per Share

                                                  November 1, 2009
                                                  ----------------
                                                  Expiration Date


<PAGE>


                                    EXHIBIT 1
                            TO STOCK OPTION AGREEMENT

Gentlemen:

         In  connection  with the  exercise by me as to shares of Common  Stock,
$.10 per share par value, of Green Mountain  Coffee,  Inc. (the "Company") under
the incentive stock option  agreement dated as of November 1, 1999 granted to me
under the 1999 Stock Option Plan, as amended,  I hereby  acknowledge that I have
been informed as follows:

         1. The  shares  of  common  stock of the  Company  to be  issued  to me
pursuant  to the  exercise of said  option  have not been  registered  under the
Securities  Act of  1933  (the  "1933  Act"),  and  accordingly,  must  be  held
indefinitely unless such shares are subsequently  registered under the 1933 Act,
or an exemption from such registration is available.

         2. Routine sales of securities made in reliance upon Rule 144 under the
1933 Act can be made only after the  holding  period  and in limited  amounts in
accordance with the terms and conditions  provided by that Rule, and in any sale
to which that Rule is not applicable, registration or compliance with some other
exemption under the 1933 Act will be required.

         3. The Company is under no  obligation  to me to register the shares or
to comply with any such exemptions under the 1933 Act.

         4. The  availability  of Rule 144 is dependent  upon  adequate  current
public  information with respect to the Company being available and, at the time
that I may desire to make a sale  pursuant to the Rule,  the Company may neither
wish nor be able to comply with such requirement.

         In  consideration of the issuance of certificates for the shares to me,
I hereby  represent  and  warrant  that I am  acquiring  such  shares for my own
account for investment, and that I will not sell, pledge or transfer such shares
in the absence of an effective  registration statement covering the same, except
as  permitted  by the  provisions  of Rule 144,  if  applicable,  or some  other
applicable  exemption  under the 1933 Act.  In view of this  representation  and
warranty,  I agree that there may be affixed to the  certificates for the shares
to be issued to me, and to all certificates  issued hereafter  representing such
shares  (until in the  opinion of  counsel,  which  opinion  must be  reasonably
satisfactory  in form and substance to counsel for the Company,  it is no longer
necessary or required) a legend as follows:

         "The shares of common stock  represented by this  certificate  have not
         been  registered  under the  Securities  Act of 1933,  as amended  (the
         "Act"),  and were  acquired  by the  registered  holder,  pursuant to a
         representation  and warranty that such holder was acquiring such shares
         for his own account and for  investment,  with no intention to transfer
         or dispose of the same, in violation of the  registration  requirements
         of the Act.  These shares may not be sold,  pledged,  or transferred in
         the absence of an effective registration statement under the Act, or an
         opinion of counsel, which opinion is reasonably satisfactory to counsel
         to the Company,  to the effect that  registration is not required under
         the Act."

         I  further  agree  that the  Company  may place a stop  order  with its
Transfer Agent,  prohibiting the transfer of such shares,  so long as the legend
remains on the certificates representing the shares.

                                            Very truly yours,



                                            Optionee





                                 PROMISSORY NOTE



   $250,000                                                   September 24, 1999
- --------------                                                ------------------
    Amount                                                          Date


The undersigned,  Robert P. Stiller ("Payor"), promises to pay to Green Mountain
Coffee  Roasters,  Inc.  ("Payee") or order,  the  principal  sum of Two Hundred
Thousand  Dollars  ($250,000)  with  interest  accruing on the unpaid  principal
balance  at a rate  equal to the  prime  rate as  reported  by The  Wall  Street
Journal.  The interest rate shall be adjusted as of the day following any change
in the prime rate reported by The Wall Street Journal. Interest shall be payable
upon repayment of this note. The entire  principal  balance and accrued interest
shall be due and payable on September 23, 2000.

Such payment shall be made at Payee's  principal  place of business at 33 Coffee
Lane,  Waterbury,  Vermont 05676 or at such other place as the holder hereof may
designate in writing,  such  payments and any other sum due hereunder to be made
in lawful money of the United States of America.

This Note may be prepaid without penalty.

In the  case  of  default,  the  Payor  agrees  to pay  the  reasonable  cost of
collection, including reasonable attorneys' fees.

Every maker,  guarantor and endorser waives presentment,  demand,  protest,  and
notice.


Witness                                                       PAYOR



/s/ Robert D. Britt                                  /s/ Robert P. Stiller
- -------------------                                  ---------------------
Robert D. Britt                                      Robert P. Stiller





                                 PROMISSORY NOTE



   $100,000                                                     October 18, 1999
- --------------                                                  ----------------
    Amount                                                             Date


The undersigned,  Robert P. Stiller ("Payor"), promises to pay to Green Mountain
Coffee  Roasters,  Inc.  ("Payee") or order,  the  principal  sum of One Hundred
Thousand  Dollars  ($100,000)  with  interest  accruing on the unpaid  principal
balance  at a rate  equal to the  prime  rate as  reported  by The  Wall  Street
Journal.  The interest rate shall be adjusted as of the day following any change
in the prime rate reported by The Wall Street Journal. Interest shall be payable
upon repayment of this note. The entire  principal  balance and accrued interest
shall be due and payable on October 18, 2000.

Such payment shall be made at Payee's  principal  place of business at 33 Coffee
Lane,  Waterbury,  Vermont 05676 or at such other place as the holder hereof may
designate in writing,  such  payments and any other sum due hereunder to be made
in lawful money of the United States of America.

This Note may be prepaid without penalty.

In the  case  of  default,  the  Payor  agrees  to pay  the  reasonable  cost of
collection, including reasonable attorneys' fees.

Every maker,  guarantor and endorser waives presentment,  demand,  protest,  and
notice.


Witness                                                       PAYOR



/s/ Robert D. Britt                                  /s/ Robert P. Stiller
- -------------------                                  ---------------------
Robert D. Britt                                      Robert P. Stiller





                                 PROMISSORY NOTE



   $100,000                                                     November 3, 1999
- --------------                                                  ----------------
    Amount                                                             Date


The undersigned,  Robert P. Stiller ("Payor"), promises to pay to Green Mountain
Coffee  Roasters,  Inc.  ("Payee") or order,  the  principal  sum of One Hundred
Thousand  Dollars  ($100,000)  with  interest  accruing on the unpaid  principal
balance  at a rate  equal to the  prime  rate as  reported  by The  Wall  Street
Journal.  The interest rate shall be adjusted as of the day following any change
in the prime rate reported by The Wall Street Journal. Interest shall be payable
upon repayment of this note. The entire  principal  balance and accrued interest
shall be due and payable on November 3, 2000.

Such payment shall be made at Payee's  principal  place of business at 33 Coffee
Lane,  Waterbury,  Vermont 05676 or at such other place as the holder hereof may
designate in writing,  such  payments and any other sum due hereunder to be made
in lawful money of the United States of America.

This Note may be prepaid without penalty.

In the  case  of  default,  the  Payor  agrees  to pay  the  reasonable  cost of
collection, including reasonable attorneys' fees.

Every maker,  guarantor and endorser waives presentment,  demand,  protest,  and
notice.


Witness                                                       PAYOR



/s/ Robert D. Britt                                  /s/ Robert P. Stiller
- -------------------                                  ---------------------
Robert D. Britt                                      Robert P. Stiller



<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
This schedule contains summary financial information extracted  from the balance
sheet dated 9/25/99 and the statement  of  operations  for the fiscal year ended
9/25/99  and  is  qualified  in  its  entirety  by  reference to such  financial
statements.
</LEGEND>
<CIK>                         0000909954
<NAME>                        GREEN MOUNTIAN COFFEE, INC.
<MULTIPLIER>                  1,000

<S>                             <C>
<PERIOD-TYPE>                   OTHER
<FISCAL-YEAR-END>                              SEP-25-1999
<PERIOD-START>                                 SEP-27-1998
<PERIOD-END>                                   SEP-25-1999
<CASH>                                         415
<SECURITIES>                                   0
<RECEIVABLES>                                  6,413
<ALLOWANCES>                                   190
<INVENTORY>                                    5,409
<CURRENT-ASSETS>                               13,284
<PP&E>                                         18,143
<DEPRECIATION>                                 7,960
<TOTAL-ASSETS>                                 23,878
<CURRENT-LIABILITIES>                          7,232
<BONDS>                                        6,091
                          0
                                    0
<COMMON>                                       362
<OTHER-SE>                                     11,320
<TOTAL-LIABILITY-AND-EQUITY>                   23,878
<SALES>                                        64,881
<TOTAL-REVENUES>                               64,881
<CGS>                                          39,261
<TOTAL-COSTS>                                  39,261
<OTHER-EXPENSES>                               16,610
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             736
<INCOME-PRETAX>                                3,623
<INCOME-TAX>                                   1,376
<INCOME-CONTINUING>                            2,247
<DISCONTINUED>                                 186
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   2,433
<EPS-BASIC>                                  0.69
<EPS-DILUTED>                                  0.69



</TABLE>


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