EQUITY MARKETING INC
S-8, 1998-07-09
GAMES, TOYS & CHILDREN'S VEHICLES (NO DOLLS & BICYCLES)
Previous: EQUITY MARKETING INC, S-8, 1998-07-09
Next: PALATIN TECHNOLOGIES INC, 8-K, 1998-07-09



                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                    FORM S-8

                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933


                             EQUITY MARKETING, INC.
             (Exact Name of Registrant as Specified in Its Charter)

                                    DELAWARE
         (State or Other Jurisdiction of Incorporation or Organization)

                                   13-3534145
                      (I.R.S. Employer Identification No.)

                              131 SOUTH RODEO DRIVE
                         BEVERLY HILLS, CALIFORNIA 90212
               (Address of Principal Executive Offices) (Zip Code)

                             EQUITY MARKETING, INC.
                                STOCK OPTION PLAN
                            (Full Title of the Plan)

                                 DONALD A. KURZ
                              131 SOUTH RODEO DRIVE
                         BEVERLY HILLS, CALIFORNIA 90212
                     (Name and Address of Agent for Service)

                                 (310) 887-4300
          (Telephone Number, Including Area Code, of Agent for Service)

                                   Copies to:
                                ALAN SPATZ, ESQ.
                      TROOP MEISINGER STEUBER & PASICH, LLP
                            10940 WILSHIRE BOULEVARD
                          LOS ANGELES, CALIFORNIA 90024
                                 (310) 824-7000

                         CALCULATION OF REGISTRATION FEE

<TABLE>
<CAPTION>
====================================================================================================================================
<S>                                    <C>                         <C>                     <C>                            <C>       
                                                             Proposed Maximum           Proposed Maximum
  Title of Securities to           Amount to be             Offering Price Per         Aggregate Offering              Amount of
      be Registered                 Registered                   Share(1)                   Price(2)               Registration Fee
- ------------------------------------------------------------------------------------------------------------------------------------
Common Stock $.001                 600,000 Shares                 $20.38                  $12,228,000                  $3,705.45
par value per share
====================================================================================================================================
</TABLE>

(1)            Calculated by dividing the proposed  maximum  aggregate  offering
               price by the amount to be registered.
(2)            Estimated in accordance  with Rule 457(h)(1) under the Securities
               Act of 1933,  as amended,  solely for the purpose of  calculating
               the   registration   fee  and  is  the  product   resulting  from
               multiplying 600,000 the number of additional shares registered by
               this  Registration  Statement as to which  options may be granted
               under the Equity  Marketing,  Inc.  Stock Option Plan, by $20.38,
               the  average of the high and low  prices of the  Common  Stock as
               reported on the Nasdaq National Market on July 7, 1998.



<PAGE>


                                     PART II



               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

                The contents of the Company's Registration Statement on Form S-8
(File No. 33- 84594),  as filed with the Securities  and Exchange  Commission on
September 30, 1994, are incorporated by reference.



                                   SIGNATURES

                Pursuant to the  requirements of the Securities Act of 1933, the
Registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form S-8 and has duly caused this registration
statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized,  in the City of Beverly Hills, State of California,  on this 7th day
of July 1998.


                             EQUITY MARKETING, INC.



                            By:   /S/ STEPHEN P. ROBECK
                                  ----------------------
                                  Stephen P. Robeck
                                  Chairman and Co-Chief Executive Officer



                             By:  /S/ DONALD A. KURZ
                                  ---------------------
                                  Donald A. Kurz
                                  President and Co-Chief Executive Officer


                                         2

<PAGE>


                               POWER OF ATTORNEY

          Each person whose  signature  appears below  constitutes  and appoints
Stephen P.  Robeck and Donald A. Kurz his true and lawful  attorney-in-fact  and
agent with full power of substitution and resubstitution,  for him and his name,
place  and  stead,  in any and all  capacities,  to sign  any or all  amendments
(including post-effective amendments) to this Registration Statement and to file
the  same,  with  all  exhibits  thereto,  and  other  documents  in  connection
therewith,  with the  Securities  and Exchange  Commission,  granting  unto said
attorney-in-fact  and agent full power and  authority to do and perform each and
every  act and  thing  requisite  and  necessary  to be done  in and  about  the
foregoing,  as  fully to all  intents  and  purposes  as he might or could do in
person,  hereby  ratifying and  confirming  all that said  attorney-in-fact  and
agent, or his substitutes, may lawfully do or cause to be done by virtue hereof.

          Pursuant  to the  requirements  of the  Securities  Act of 1933,  this
registration  statement  has been signed below by the  following  persons in the
capacities and on the date indicated.

   SIGNATURE                                 TITLE                      DATE


   /S/ STEPHEN P. ROBECK         Chairman, Co-Chief Executive       July 7, 1998
  ----------------------             Officer and Director
   Stephen P. Robeck             (Principal Executive Officer)



   /S/ DONALD A. KURZ           President, Co-Chief Executive       July 7, 1998
   ------------------               Officer and Director
   Donald A. Kurz              (Principal Executive Officer)



   /S/ MICHAEL J. WELCH       Executive Vice President, Chief       July 7, 1998
   --------------------     Financial Officer (Principal Financial
   Michael J. Welch                and Accounting Officer)



   /S/ LAWRENCE ELINS                     Director                  July 7, 1998
   ------------------
   Lawrence Elins



   /S/ SANFORD R. CLIMAN                  Director                  July 7, 1998
   ---------------------
   Sanford R. Climan



   /S/ BRUCE RABEN                        Director                  July 7, 1998
   ---------------
   Bruce Raben



                                           3

<PAGE>


                              EXHIBIT INDEX


EXHIBIT NO.       EXHIBIT DESCRIPTION

     4.1          Equity Marketing,  Inc. Stock Option Plan, as amended
     5.1          Opinion of Troop Meisinger Steuber & Pasich, LLP
    23.1          Consent of Arthur Andersen LLP
    24.1          Power of Attorney (included on signature page)


                                     4




                                                                     EXHIBIT 4.1

                             EQUITY MARKETING, INC.

                                STOCK OPTION PLAN

        1. Purpose. The purpose of the Equity Marketing,  Inc. Stock Option Plan
(the  "Plan")  is to enable  Equity  Marketing,  Inc.  (the  "Company")  and its
stockholders  to secure the benefits of common stock  ownership by key personnel
of the Company and its subsidiaries.  The Board of Directors of the Company (the
"Board")  believes  that the granting of options  under the Plan will foster the
Company's ability to attract,  retain and motivate those individuals who will be
largely  responsible for the  profitability  and long-term  future growth of the
Company.

        2. Stock Subject to the Plan.  The Company may issue and sell a total of
2,240,000 shares of its common stock (the "Common Stock"), pursuant to the Plan.
Such shares may be either  authorized and unissued or held by the Company in its
treasury.  New options may be granted  under the Plan with  respect to shares of
Common Stock which are covered by the unexercised portion of an option which has
terminated or expired by its terms, by cancellation or otherwise.

        3. Administration. The Plan will be administered by the Board, or at the
discretion of the Board,  a committee (the  "Committee")  consisting of at least
two directors appointed by and serving at the pleasure of the Board. If the Plan
is  administered by the Board,  references in the Plan to the "Committee"  shall
mean the "Board".  Subject to the provisions of the Plan, the Committee,  acting
in its sole and absolute discretion, will have full power and authority to grant
options  under the Plan,  to interpret  the  provisions  of the Plan, to fix and
interpret the provisions of option  agreements made under the Plan, to supervise
the  administration  of the  Plan,  and to  take  such  other  action  as may be
necessary  or  desirable  in order to carry out the  provisions  of the Plan.  A
majority of the members of the Committee will constitute a quorum. The Committee
may act by the vote of a majority of its  members  present at a meeting at which
there is a quorum or by unanimous written consent. The decision of the Committee
as to any disputed question, including questions of construction, interpretation
and administration,  will be final and conclusive on all persons.  The Committee
will keep a record of its proceedings and acts and will keep or cause to be kept
such  books and  records  as may be  necessary  in  connection  with the  proper
administration of the Plan.

        4.  Eligibility.  Options  may be  granted  under the Plan to present or
future  key  employees  of  the  Company  or a  subsidiary  of  the  Company  (a
"Subsidiary")  within the meaning of Section 424(f) of the Internal Revenue Code
of 1986 (the "Code"),  and to consultants to the Company or a Subsidiary who are
not  employees.  Options may also be granted to directors of the Company who are
not employees of or consultants  to the Company and/or a Subsidiary.  Subject to
the  provisions  of the Plan,  the  Committee  may from time to time  select the
persons  to whom  options  will be  granted,  and will fix the  number of shares
covered  by each such  option and  establish  the terms and  conditions  thereof
(including,   without   limitation,   the  exercise   price,   restrictions   on
exercisability  of the option and/or on the  disposition of the shares of Common
Stock  issued  upon  exercise  thereof,  and  whether or not the option is to be
treated as an incentive  stock  option  within the meaning of Section 422 of the
Code (an "Incentive Stock Option").

        5. Terms and  Conditions of Options.  Each option granted under the Plan
will be evidenced by a written  agreement in a form  approved by the  Committee.
Each such option will be subject to the terms and  conditions  set forth in this
paragraph and such  additional  terms and conditions not  inconsistent  with the
Plan as the  Committee  deems  appropriate.  No person  may  receive  options to
purchase more than 500,000 shares of Common Stock under the Plan.

                (a) Option Exercise Price. In the case of an option which is not
treated as an Incentive  Stock Option,  the exercise  price per share may not be
less  than the par value of a share of  Common  Stock on the date the  option is
granted;  and, in the case of an Incentive Stock Option,  the exercise price per
share may not be less than  100% of the fair  market  value of a share of Common
Stock on the date the option is granted (110% in the case of an optionee who, at
the time the option is granted, owns stock possessing more than 10% of the total
combined  voting power of all classes of stock of the Company or a Subsidiary (a
"ten percent  shareholder")).  For purposes  hereof,  the fair market value of a
share of Common  Stock on any date will be equal to the  closing  sale price per
share as  published  by a national  securities  exchange on which  shares of the
Common  Stock are traded on such date or, if there is no sale of Common Stock on
such date,  the  average  of the bid and asked  prices on such  exchange  at the
closing of trading on such date or, if shares of the Common Stock are not listed
on a national  securities  exchange on such date, the closing price or, if none,
the average of the bid and asked  prices in the over the  counter  market at the
close of  trading  on such  date,  or if the  Common  Stock is not  traded  on a
national  securities  exchange or the over the counter  market,  the fair market
value of a share of the Common Stock on such date as determined in good faith by
the Committee.

                (b)  Option  Period.  The period  during  which an option may be
exercised  will be fixed by the Committee and will not exceed ten years from the
date the option is granted (five years in the case of an Incentive  Stock Option
granted to a "ten percent shareholder").

                                       5

<PAGE>


                (c)  Exercise  of Options.  No option  will  become  exercisable
unless the person to whom the option is granted remains in the continuous employ
or service of the  Company  or a  Subsidiary  for at least one year (or for such
other  period  as the  Committee  may  designate)  from the date the  option  is
granted. The Committee will determine and will set forth in the option agreement
any vesting or other restrictions on the  exercisability of the option,  subject
to any earlier termination of the option required hereunder.  All or part of the
exercisable  portion of an option may be exercised at any time during the option
period.  An option may be exercised by transmitting to the Company (1) a written
notice  specifying the number of shares to be purchased,  and (2) payment of the
exercise  price in cash or by  personal  check or by such other means or in such
other manner of payment as the Committee  may permit,  together with the amount,
if any,  deemed  necessary by the Committee to enable the Company to satisfy its
income tax withholding  obligations  with respect to such exercise (unless other
arrangements acceptable to the Company are made with respect to the satisfaction
of such withholding obligations).

                (d) Payment of Exercise  Price.  The purchase price of shares of
Common Stock  acquired  pursuant to the exercise of an option  granted under the
Plan may be paid in cash and/or  such other form of payment as may be  permitted
under the option  agreement,  including,  without  limitation,  previously-owned
shares of Common Stock.

                (e) Rights as a  Stockholder.  No shares of Common Stock will be
issued in respect of the exercise of an option granted under the Plan until full
payment therefor has been made. The holder of an option will have no rights as a
stockholder  with  respect to any shares  covered by an option  until the date a
stock  certificate  for such shares is issued to him or her. Except as otherwise
provided herein,  no adjustments shall be made for dividends or distributions of
other  rights  for  which  the  record  date is  prior to the  date  such  stock
certificate is issued.

                (f) Nontransferability of Options. No option shall be assignable
or transferable except upon the optionee's death to a beneficiary  designated by
the optionee in accordance with  procedures  established by the Committee or, if
no designated beneficiary shall survive the optionee, pursuant to the optionee's
will or by the laws of descent and distribution.  During an optionee's lifetime,
options may be  exercised  only by the  optionee or the  optionee's  guardian or
legal representative.

                (g) Termination of Employment or Other Service. Unless otherwise
determined  by the  Committee,  if an  optionee  ceases to be  employed by or to
perform  services for the Company and any  Subsidiary  for any reason other than
death or disability (defined below), then each outstanding option granted to him
or her  under  the  Plan  will  terminate  on the  date of such  termination  of
employment  or service,  or, if the  optionee's  employment is terminated by the
Company  without  cause  (defined  below),  three months after such date.  If an
optionee's employment or service is terminated by reason of the optionee's death
or  disability  (or if the  optionee's  employment  or service is  terminated by
reason of his or her disability and the optionee dies within one year after such
termination of employment or service),  then each outstanding  option granted to
the optionee  under the Plan will  terminate on the date one year after the date
of such  termination of employment or service (or one year after the later death
of a  disabled  optionee)  or, if  earlier,  the date  specified  in the  option
agreement.  For purposes hereof, the term "disability" means the inability of an
optionee  to perform  the  customary  duties of his or her  employment  or other
service  for the  Company  or a  Subsidiary  by reason of a  physical  or mental
incapacity  which is expected to result in death or be of  indefinite  duration;
and the term  "cause"  means (1)  failure or refusal by  optionee to perform the
duties of his or her employment with the Company, (2) commission by the optionee
of a crime  involving  moral  turpitude,  or (3) the  optionee's  dishonesty  or
willful  engagement  in conduct which is injurious to the business or reputation
of the Company, all as determined by the Board in its sole discretion.

                (h) Other  Provisions.  The  Committee  may  impose  such  other
conditions  with  respect  to  the  exercise  of  options,  including,   without
limitation,  any  conditions  relating  to the  application  of federal or state
securities laws, as it may deem necessary or advisable.

        6.      Capital Changes, Reorganization, Sale.

                (a) Adjustments  Upon Changes in  Capitalization.  The aggregate
number and class of shares for which options may be granted under the Plan,  the
number and class of shares covered by each  outstanding  option and the exercise
price  per  share  shall  all  be  adjusted   proportionately  or  as  otherwise
appropriate  to reflect any increase or decrease in the number of issued  shares
of Common Stock resulting from a split-up or consolidation of shares or any like
capital  adjustment,  or the payment of any stock dividend,  and/or to reflect a
change in the  character  or class of shares  covered by the Plan arising from a
readjustment or recapitalization of the Company's capital stock.

                (b) Cash,  Stock or Other Property for Stock. In the event of an
Exchange  Transaction  (as defined  below),  all optionees  will be permitted to
exercise their outstanding options in whole or in part (whether or not otherwise
exercisable) immediately prior to such Exchange Transaction, and any outstanding
options which are not exercised  before the Exchange  Transaction will thereupon
terminate.

                                        6

<PAGE>


                (c) Definition of Exchange Transaction. For purposes hereof, the
term "Exchange  Transaction"  means a sale of substantially all of the assets of
the  Company,  a  liquidation  or  dissolution  of  the  Company,  or a  merger,
consolidation  or similar  transaction in which the Company is not the Surviving
Corporation. The determination as to which party to a merger or consolidation is
the "Surviving  Corporation"  shall be made on the basis of the relative  equity
interests of the shareholders in the corporation existing after the transaction,
as follows: if immediately  following any merger or consolidation the holders of
outstanding voting securities of the Company  immediately prior to the merger or
consolidation own equity securities possessing more than 50% of the voting power
of the  corporation  existing  following the merger or  consolidation,  then for
purposes of this Plan,  the Company shall be the Surviving  Corporation.  In all
other cases, the Company shall not be the Surviving  Corporation.  In making the
determination  of ownership by the  shareholders  of a  corporation  immediately
after the merger or  consolidation,  equity  securities  which the  shareholders
owned immediately  before the merger or consolidation as shareholders of another
party to the  transaction  shall be disregarded.  Further,  for purposes of this
Section 6(c) only,  outstanding  voting  securities  of a  corporation  shall be
calculated  by assuming  the  conversion  of all equity  securities  convertible
(immediately or at some future time) into shares entitled to vote.

                (d)  Fractional  Shares.  In the event of any  adjustment in the
number of shares covered by any option  pursuant to the provisions  hereof,  any
fractional  shares resulting from such adjustment will be disregarded,  and each
such  option  will  cover  only the  number of full  shares  resulting  from the
adjustment.

                (e)  Determination of Board to be Final.  All adjustments  under
this paragraph 6 shall be made by the Board,  and its  determination  as to what
adjustments shall be made, and the extent thereof,  shall be final,  binding and
conclusive.

        7.  Amendment  and  Termination  of the  Plan.  The  Board  may amend or
terminate  the Plan.  Except as  otherwise  provided in the Plan with respect to
equity  changes,  any amendment  which would  increase the  aggregate  number of
shares  of  Common  Stock as to which  options  may be  granted  under the Plan,
materially  increase the benefits under the Plan, or modify the class of persons
eligible to receive  options  under the Plan shall be subject to the approval of
the Company's stockholders. No amendment or termination may affect adversely any
outstanding option without the written consent of the optionee.

        8. No Rights Conferred.  Nothing contained herein will be deemed to give
any  individual  any right to receive an option under the Plan or to be retained
in the employ or service of the Company or any Subsidiary.

        9. Governing Law. The Plan and each option  agreement  shall be governed
by the laws of the State of California .

        10. Decisions and Determinations of Committee to be Final. Except to the
extent  rights  or  powers  under  this Plan are  reserved  specifically  to the
discretion of the Board, all decisions and  determinations  of the Committee are
final and binding.

        11. Term of the Plan. The Plan shall be effective as of January 1, 1992,
the date on which it was adopted by the Board and  approved by the  stockholders
of the Company. The Plan will terminate on December 31, 2001, the date ten years
after the date of adoption, unless sooner terminated by the Board. The rights of
optionees  under options  outstanding at the time of the termination of the Plan
shall not be affected  solely by reason of the termination and shall continue in
accordance  with  the  terms of the  option  (as then in  effect  or  thereafter
amended).


                                       7



                                                                     Exhibit 5.1

                      TROOP MEISINGER STEUBER & PASICH, LLP
                            10940 Wilshire Boulevard
                          Los Angeles, California 90024

                                  July 7, 1998



Equity Marketing, Inc.
131 South Rodeo Drive
Beverly Hills, California 90212

Ladies and Gentlemen;

        We refer to the  Registration  Statement on Form S-8 (the  "Registration
Statement") to be filed with the Securities  and Exchange  Commission  under the
Securities Act of 1933, as amended (the "Act"),  on behalf of Equity  Marketing,
Inc. (the  "Company"),  relating to additional  600,000  shares of the Company's
Common  Stock $.001 par value per share (the  "Shares"),  to be issued under the
Company's Stock Option Plan (the "Plan").

        As counsel for the Company,  we have  examined such  corporate  records,
other  documents,  and such questions of law as we have considered  necessary or
appropriate  for the  purposes  of this  opinion  and,  upon  the  basis of such
examination,  advise you that in our opinion all necessary corporate proceedings
by the  Company  have been duly taken to  authorize  the  issuance of the Shares
pursuant  to the Plan  and that the  Shares  being  registered  pursuant  to the
Registration  Statement,  when issued and paid for under the Plan in  accordance
with the terms of the Plan, will be duly authorized,  validly issued, fully paid
and non-assessable.

        We hereby  consent  to the  filing of this  opinion as an exhibit to the
Registration Statement. This consent is not to be construed as an admission that
we are a person  whose  consent is  required  to be filed with the  Registration
Statement under the provisions of the act.

                                  Very truly yours,



                                  Troop, Meisinger Steuber & Pasich, LLP



                                         8


                                                                   Exhibit 23.1


                    CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS


        As   independent   public   accountants,   we  hereby   consent  to  the
incorporation  by reference in this  registration  statement of our report dated
February  23, 1998  included in Equity  Marketing  Inc.'s Form 10-K for the year
ended  December  31,  1997 and to all  references  to our Firm  included in this
registration statement.


                                  ARTHUR ANDERSEN LLP

                                  Los Angeles, California
                                  July 7, 1998


                                       9



© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission