EQUITY MARKETING INC
S-8, 1998-07-09
GAMES, TOYS & CHILDREN'S VEHICLES (NO DOLLS & BICYCLES)
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                    FORM S-8

                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933


                             EQUITY MARKETING, INC.
             (Exact Name of Registrant as Specified in Its Charter)

                                    DELAWARE
         (State or Other Jurisdiction of Incorporation or Organization)

                                   13-3534145
                      (I.R.S. Employer Identification No.)

                              131 SOUTH RODEO DRIVE
                         BEVERLY HILLS, CALIFORNIA 90212
               (Address of Principal Executive Offices) (Zip Code)

                             EQUITY MARKETING, INC.
                     NON-EMPLOYEE DIRECTOR STOCK OPTION PLAN
                            (Full Title of the Plan)

                                 DONALD A. KURZ
                              131 SOUTH RODEO DRIVE
                         BEVERLY HILLS, CALIFORNIA 90212
                     (Name and Address of Agent for Service)

                                 (310) 887-4300
          (Telephone Number, Including Area Code, of Agent for Service)

                                   Copies to:
                                ALAN SPATZ, ESQ.
                      TROOP MEISINGER STEUBER & PASICH, LLP
                            10940 WILSHIRE BOULEVARD
                          LOS ANGELES, CALIFORNIA 90024
                                 (310) 824-7000


                         CALCULATION OF REGISTRATION FEE



<TABLE>
<CAPTION>

====================================================================================================================================
<S>                                <C>                        <C>                      <C>                              <C>    
                                                              Proposed Maximum          Proposed Maximum
  Title of Securities to            Amount to be             Offering Price Per        Aggregate Offering               Amount of
       be Registered                 Registered                   Share(1)                  Price(2)                Registration Fee
- ------------------------------------------------------------------------------------------------------------------------------------
Common Stock $.001                 210,000 Shares                 $ 20.38                  $4,279,800                   $1296.91
par value per share
====================================================================================================================================
</TABLE>

(1)            Calculated by dividing the proposed  maximum  aggregate  offering
               price by the amount to be registered.
(2)            Estimated in accordance  with Rule 457(h)(1) under the Securities
               Act of 1933,  as amended,  solely for the purpose of  calculating
               the   registration   fee  and  is  the  product   resulting  from
               multiplying  210,000,  the number of additional shares registered
               by this Registration Statement as to which options may be granted
               under the Equity  Marketing,  Inc.  Non-Employee  Director  Stock
               Option Plan, by $20.38, the average of the high and low prices of
               the Common  Stock as  reported on the Nasdaq  National  Market on
               July 7, 1998.


                                              1

<PAGE>



                                     PART II



               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

                The contents of the Company's Registration Statement on Form S-8
(File No. 33 -84592),  as filed with the Securities  and Exchange  Commission on
September 30, 1994, are incorporated by reference.



                                   SIGNATURES

                Pursuant to the  requirements of the Securities Act of 1933, the
Registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form S-8 and has duly caused this registration
statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized,  in the City of Beverly Hills, State of California,  on this 7th day
of July 1998.


                             EQUITY MARKETING, INC.



                              By:   /S/ STEPHEN P. ROBECK
                                    -----------------------
                                    Stephen P. Robeck
                                    Chairman and Co-Chief Executive Officer



                              By:   /S/ DONALD A. KURZ
                                    --------------------
                                    Donald A. Kurz
                                    President and Co-Chief Executive Officer





                                      2

<PAGE>



                             POWER OF ATTORNEY

          Each person whose  signature  appears below  constitutes  and appoints
Stephen P.  Robeck and Donald A. Kurz his true and lawful  attorney-in-fact  and
agent with full power of substitution and resubstitution,  for him and his name,
place  and  stead,  in any and all  capacities,  to sign  any or all  amendments
(including post-effective amendments) to this Registration Statement and to file
the  same,  with  all  exhibits  thereto,  and  other  documents  in  connection
therewith,  with the  Securities  and Exchange  Commission,  granting  unto said
attorney-in-fact  and agent full power and  authority to do and perform each and
every  act and  thing  requisite  and  necessary  to be done  in and  about  the
foregoing,  as  fully to all  intents  and  purposes  as he might or could do in
person,  hereby  ratifying and  confirming  all that said  attorney-in-fact  and
agent, or his substitutes, may lawfully do or cause to be done by virtue hereof.

          Pursuant  to the  requirements  of the  Securities  Act of 1933,  this
registration  statement  has been signed below by the  following  persons in the
capacities and on the date indicated.

    SIGNATURE                          TITLE                                DATE


   /S/ STEPHEN P. ROBECK      Chairman, Co-Chief Executive          July 7, 1998
    ---------------------         Officer and Director 
    Stephen P. Robeck          (Principal Executive Officer)



    /S/ DONALD A. KURZ         President, Co-Chief Executive        July 7, 1998
    ------------------              Officer and Director
    Donald A. Kurz             (Principal Executive Officer)



    /S/ MICHAEL J. WELCH        Executive Vice President, Chief     July 7, 1998
    --------------------    Financial Officer (Principal Financial
    Michael J. Welch               and Accounting Officer)


    /S/ LAWRENCE ELINS                  Director                    July 7, 1998
    -------------------
    Lawrence Elins



    /S/ SANFORD R. CLIMAN               Director                    July 7, 1998
    ---------------------
    Sanford R. Climan



    /S/ BRUCE RABEN                     Director                    July 7, 1998
    ----------------
    Bruce Raben




                                           3

<PAGE>


                                  EXHIBIT INDEX


EXHIBIT NO.   EXHIBIT DESCRIPTION
- -----------   -------------------
4.1           Equity Marketing, Inc. Non-Employee Director Stock Option Plan, as
              amended
5.1           Opinion of Troop Meisinger Steuber & Pasich, LLP
23.1          Consent of Arthur Andersen LLP
24.1          Power of Attorney (included on signature page)




                                           4



                                                                     EXHIBIT 4.1


                             EQUITY MARKETING, INC.

                          NON-EMPLOYEE DIRECTOR STOCK OPTION PLAN

          1. Purpose.  The purpose of this  Non-Employee  Director  Stock Option
Plan(the "Plan") is to enable Equity Marketing,  Inc. (the "Company") to provide
compensatory  stock  options to members of its Board of Directors  (the "Board")
who are not also employees of the Company and who are first elected or appointed
as  directors  after  the  date  this  Plan  becomes  effective   ("Non-Employee
Directors").  It is  intended  that the Plan will  constitute  a "formula  plan"
within the meaning and for the purposes of Rule 16b-3  issued by the  Securities
and  Exchange  Commission  under  Section 16 of the  Securities  Exchange Act of
1934.The provisions of the Plan and of any option agreement made pursuant to the
Plan will be interpreted and applied accordingly.

          2. Stock  Subject to the Plan.  The Company may issue and sell a total
of 500,000  shares  (subject to equitable  adjustment  for stock  dividends  and
certain  capital  changes)  of its common  stock,  $.001 par value (the  "Common
Stock"), pursuant to the Plan. Such shares may be either authorized and unissued
or held by the Company in its  treasury.  New  options may be granted  under the
Plan with respect to shares of Common Stock which are covered by the unexercised
portion of an option which has terminated or expired.

          3.  Administration.  The Plan  shall  be  administered  by the  Board.
Subject to the provisions of the Plan and applicable  law, the Board,  acting in
its sole and  absolute  discretion,  shall  have  full  power and  authority  to
interpret the provisions of the Plan and option  agreements made under the Plan,
to supervise the  administration  of the Plan,  and to take such other action as
may be necessary or desirable in order to carry out the  provisions of the Plan.
The decisions of the Board as to any disputed question,  including  questions of
construction,  interpretation and administration,  shall be final and conclusive
on all persons.

          4. Automatic Option Grants.  Except as otherwise  provided herein,  an
option to purchase 35,000 shares of Common Stock will  automatically  be granted
to each  Non-Employee  Director on the date  following the effective date of the
Plan on which he or she is initially  appointed or elected as a director (by the
Board or the  shareholders,  as the case may be),  and an option to  purchase an
additional  30,000 shares of Common Stock will  automatically be granted to each
Non-Employee  Director on the initial date such Non-Employee Director is elected
as  a  director  by  the  shareholders  and  each  third  time  thereafter  such
Non-Employee  Director  is  elected  as a  director  by the  shareholders.  If a
Non-Employee  Director  first joins the Board of Directors  upon election by the
shareholders, such Non-Employee Director would receive both grants of options on
the same date.

          5. Terms and Conditions of Options. Each option granted under the Plan
shall be evidenced by a written  agreement  containing  the following  terms and
conditions:

          a. Option  Price.  The purchase  price per share shall be equal to the
fair market  value of a share of Common  Stock on the date the option is granted
which,  for so long as the  Company's  Common  Stock  is  listed  on the  NASDAQ
National  Market  System,  shall be the closing price per share as listed on the
NASDAQ National Market System on such date.

           b. Option  Period.  Unless sooner  terminated in accordance  with the
provisions  hereof,  the period during which an option may be exercised shall be
10 years from the date the option is granted.

           c.  Exercise of Options.  No option shall be  exercisable  unless the
Non-Employee  Director to whom the option was granted  remains in the continuous
service as a director  of the  Company for at least six months from the date the
option is  granted.  Other than the option to purchase  35,000  shares of Common
Stock granted to each Non-Employee Director upon his or her initial appointment,
all options  granted  under this Plan shall  become  exercisable  in three equal
installments  of  10,000  shares  on  each  of  the  first,   second  and  third
anniversaries of the date of grant. All or part of the exercisable portion of an
option may be  exercised  at any time  during the option  period,  except  that,
without the consent of the Board, no partial exercise of an option shall be made
for less than 100 shares.  An option may be  exercised  by  transmitting  to the
Company (1) a written  notice  specifying  the number of shares to be purchased,
and (2) payment in full of the purchase price, together with the amount, if any,
deemed necessary to enable the Company to satisfy its income tax withholding


                                      5

<PAGE>


obligations with respect to such exercise (unless other arrangements  acceptable
to the Board are made  with  respect  to the  satisfaction  of such  withholding
obligations).

          Notwithstanding anything in the Plan to the contrary, no option may be
exercised  unless  and until a  registration  statement  covering  the shares of
Common Stock issuable upon exercise of options granted  hereunder has been filed
with and declared effective by the Securities and Exchange  Commission under the
Securities Act of 1933, as amended.

          d. Payment of Option  Price.  The  purchase  price of shares of Common
Stock  acquired  pursuant to the  exercise of an option  granted  under the Plan
shall be  payable  in cash or check  and/or  previously-owned  shares  of Common
Stock.  If shares of Common Stock are tendered as payment of the option exercise
price, the value of such shares shall be the fair market value as of the date of
exercise.  If such tender would result in the issuance of  fractional  shares of
Common  Stock,  the Company shall  instead  return the  difference in cash or by
check to the optionee.

          e. Rights as a Shareholder.  No shares of Common Stock shall be issued
in  respect  of the  exercise  of an option  granted  under the Plan  until full
payment  therefor has been made. The holder of an option shall have no rights as
a shareholder  with respect to any shares  covered by an option until the date a
stock certificate for such shares is issued to him or her.

          Except as otherwise  provided herein, no adjustments shall be made for
dividends or distributions of other rights for which the record date is prior to
the date such stock certificate is issued.

          f.  Nontransferability  of Options.  No option shall be  assignable or
transferable except upon the optionee's death to a beneficiary designated by the
optionee  in  accordance  with  procedures  established  by the  Board or, if no
designated  beneficiary  shall survive the optionee,  pursuant to the optionee's
will or by the laws of descent and distribution.  During an optionee's lifetime,
options may be  exercised  only by the  optionee or the  optionee's  guardian or
legal representative.

           g. Termination of Service.  If an optionee ceases to perform services
as a  director  of the  Company  for any reason  other  than death or  permanent
disability,  then each  outstanding  option granted to him or her under the Plan
shall  terminate on the date three months after the date of such  termination of
service  or, if  earlier,  the date  specified  in the option  agreement.  If an
optionee's  service as a director of the Company is  terminated by reason of the
optionee's  death or permanent  disability,  or if the  optionee's  service as a
director of the Company is terminated by reason of his or her disability and the
optionee dies within one year after such  termination  of service as a director,
then each  outstanding  option  granted  to the  optionee  under the Plan  shall
terminate on the date one year after the date of such termination of service (or
one year after the later death of a disabled optionee) or, if earlier,  the date
specified in the option agreement.  For the purposes hereof, the term "permanent
disability" means the continuous  inability of an optionee to perform the duties
of his or her service as a director  for ninety  (90)  consecutive  days,  or if
during  any  consecutive  twelve  (12)  month  period  during his or her term of
office,  the inability or  unwillingness  of the optionees to perform his or her
duties for a total period of ninety (90) days,  either  consecutively or not, by
reason of ill health, physical or mental illness, or for other causes beyond the
optionee's control.

           h. Other Provisions.  The Board may impose such other conditions with
respect  to  the  exercise  of  options,  including,   without  limitation,  any
conditions  relating to the application of federal or state  securities laws, as
it may deem necessary or advisable.

          6. Change in Control; Capital Changes.

          a. Change in Control.  If any event  constituting a "Change in Control
of the  Company"  shall  occur,  all  options  granted  under the Plan which are
outstanding  at the  time a  Change  of  Control  of the  Company  occurs  shall
immediately  become  exercisable.  A "Change in Control of the Company" shall be
deemed to occur if (1)  there  shall be  consummated  (a) any  consolidation  or
merger of the Company in which the Company is not the  continuing  or  surviving
corporation  or pursuant to which shares of the Company's  Common Stock would be
converted into cash,  securities or other  property,  other than a merger of the
Company in which the holders of the Company's Common Stock  immediately prior to
the  merger  have  the  same  proportionate  ownership  of  common  stock of the
surviving  corporation  immediately  after the merger,  or (b) any sale,  lease,
exchange  or  other  transfer  (in  one  transaction  or  a  series  of  related
transactions) of all, or substantially all, of the assets of the Company, or (2)
the  stockholders  of the  Company  shall  approve  any  plan  or  proposal  for
liquidation or  dissolution  of the Company,  or (3) any person (as such term is
used in Section  13(d) and 14(d)(2) of the  Securities  Exchange Act of 1934, as
amended (the "Exchange  Act")),  shall become the  beneficial  owner (within the
meaning of Rule 13d-3 under the  Exchange  Act) of 40% or more of the  Company's
outstanding  Common Stock other than pursuant to a plan or  arrangement  entered
into by such person

                                        6

<PAGE>


and the Company, or (4) during any period of two consecutive years,  individuals
who at the  beginning  of such period  constitute  the entire Board of Directors
shall cease for any reason to constitute a majority thereof unless the election,
or the  nomination  for  election  by the  Company's  shareholders,  of each new
director was approved by a vote of at least  two-thirds  of the  directors  then
still in office who were directors at the beginning of the period.

          b. Capital Changes. In the event of any stock split, stock dividend or
similar  transaction  which  increases  or decreases  the number of  outstanding
shares of Common Stock, appropriate adjustment shall be made by the Board to the
number of shares  which may be  issued  under the Plan,  as well as the  maximum
number of shares which may be issued to any  Non-Employee  Director  pursuant to
Section 4 hereof,  and to the  number  and  option  exercise  price per share of
Common Stock which may be purchased under any outstanding  options.  In the case
of a merger, consolidation or similar transaction which results in a replacement
of the  Company's  Common Stock with stock of another  corporation  but does not
constitute Change in Control of the Company,  the Company will make a reasonable
effort,  but shall not be required,  to replace any outstanding  options granted
under the Plan with  comparable  options  to  purchase  the stock of such  other
corporation,  or will provide for immediate maturity of all outstanding options,
with all options not being  exercised  within the time period  specified  by the
Board being terminated.

          c. Fractional  Shares. In the event of any adjustment in the number of
shares covered by any option pursuant to the provisions  hereof,  any fractional
shares resulting from such adjustment will be disregarded,  and each such option
will cover only the number of full shares resulting from the adjustment.

          d.  Determination  of Board to be Final.  All  adjustments  under this
paragraph  6 shall  be  made by the  Board,  and  its  determination  as to what
adjustments shall be made, and the extent thereof,  shall be final,  binding and
conclusive.

          7.  Amendment  and  Termination  of the  Plan.  The Board may amend or
terminate  the Plan.  Except as  otherwise  provided in the Plan with respect to
equity  changes,  any amendment  which would  increase the  aggregate  number of
shares  of  Common  Stock as to which  options  may be  granted  under the Plan,
materially  increase the benefits under the Plan, or modify the class of persons
eligible to receive  options  under the Plan shall be subject to the approval of
the  shareholders  of the Company.  No amendment or  termination  may  adversely
affect any  outstanding  option  without  the written  consent of the  optionee.
Notwithstanding  anything  to the  contrary  contained  herein or in any  option
agreement  made  hereunder,  the provisions of paragraphs 4 and 5(a) of the Plan
and any other  provision of the Plan or of an option  agreement  relating to the
timing of option grants,  the amount of shares covered  thereby and the exercise
price  thereunder  may not be amended  more than once every six  months,  and no
amendment may be made to the Plan or an option agreement if, as a result of such
amendment, the Plan would no longer qualify as a "formula plan" under Rule 16b-3
issued  by the  Securities  and  Exchange  Commission  under  Section  16 of the
Securities Exchange Act of 1934.

          8. No Rights  Conferred.  Nothing  contained  herein will be deemed to
give any  individual  any right to be  retained  or elected or  re-elected  as a
member of the Board.

          9. Governing Law. The Plan and each option agreement shall be governed
in all respects by the internal laws of the State of California  without  giving
effect to the provisions relating to conflicts of law.

          10. Term of the Plan.  The Plan shall be  effective  as of the date on
which stockholder  approval of the Plan is obtained.  The Plan will terminate on
the date ten years after the date on which it is approved by the shareholders of
the Company,  unless  sooner  terminated  by the Board.  The rights of optionees
under options  outstanding at the time of the  termination of the Plan shall not
be affected solely by reason of the termination and shall continue in accordance
with the terms of the option.

                                      7




                                                                     Exhibit 5.1

                      TROOP MEISINGER STEUBER & PASICH, LLP
                            10940 Wilshire Boulevard
                          Los Angeles, California 90024

                                   July 7, 1998



Equity Marketing, Inc.
131 South Rodeo Drive
Beverly Hills, California 90212

Ladies and Gentlemen;

   We  refer  to the  Registration  Statement  on Form  S-8  (the  "Registration
Statement") to be filed with the Securities  and Exchange  Commission  under the
Securities Act of 1933, as amended (the "Act"),  on behalf of Equity  Marketing,
Inc. (the "Company"), relating to the additional 210,000 shares of the Company's
Common  Stock $.001 par value per share (the  "Shares"),  to be issued under the
Company's Non-Employee Director Stock Option Plan (the "Plan").

   As counsel for the Company,  we have examined such corporate  records,  other
documents,  and  such  questions  of  law as we  have  considered  necessary  or
appropriate  for the  purposes  of this  opinion  and,  upon  the  basis of such
examination,  advise you that in our opinion all necessary corporate proceedings
by the  Company  have been duly taken to  authorize  the  issuance of the Shares
pursuant  to the Plan  and that the  Shares  being  registered  pursuant  to the
Registration  Statement,  when issued and paid for under the Plan in  accordance
with the terms of the Plan, will be duly authorized,  validly issued, fully paid
and non-assessable.

   We  hereby  consent  to the  filing  of this  opinion  as an  exhibit  to the
Registration Statement. This consent is not to be construed as an admission that
we are a person  whose  consent is  required  to be filed with the  Registration
Statement under the provisions of the act.

                                Very truly yours,



                                Troop Meisinger Steuber & Pasich, LLP



                                             8


                                                                    Exhibit 23.1


                    CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS


   As independent public accountants,  we hereby consent to the incorporation by
reference in this  registration  statement of our report dated February 23, 1998
included in Equity  Marketing  Inc.'s Form 10-K for the year ended  December 31,
1997 and to all references to our Firm included in this registration statement.


                                   ARTHUR ANDERSEN LLP

                                   Los Angeles, California
                                        July 7, 1998




                                            9



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