SINCLAIR BROADCAST GROUP INC
S-3, 1998-05-07
TELEVISION BROADCASTING STATIONS
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      AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON MAY 7, 1998
                                                       REGISTRATION NO. 333-
================================================================================
                      SECURITIES AND EXCHANGE COMMISSION

                            WASHINGTON, D.C. 20549
                               -----------------
                                   FORM S-3
                            REGISTRATION STATEMENT
                                     UNDER
                          THE SECURITIES ACT OF 1933
                              -----------------
                        SINCLAIR BROADCAST GROUP, INC.
            (Exact name of registrant as specified in its charter)




<TABLE>
<S>                                     <C>                              <C>
                  MARYLAND                          4833                       52-1494660
    (State or other jurisdiction of     (Primary Standard Industrial        (I.R.S. Employer
     incorporation or organization)      Classification Code Number)     Identification Number)
</TABLE>


                              -----------------

                             2000 WEST 41ST STREET
                           BALTIMORE, MARYLAND 21211
                                (410) 467-5005
   (Address, including zip code, and telephone number, including area code, of
                   registrant's principal executive offices)


                                DAVID D. SMITH
                     PRESIDENT AND CHIEF EXECUTIVE OFFICER
                        SINCLAIR BROADCAST GROUP, INC.
                             2000 WEST 41ST STREET
                           BALTIMORE, MARYLAND 21211
                                (410) 467-5005

 (Name, address, including zip code, and telephone number, including area code,
                             of agent for service)

                                -----------------
                                With a copy to:

    GEORGE P. STAMAS, ESQ.                           STEVEN A. THOMAS, ESQ.
  WILMER, CUTLER & PICKERING                         THOMAS & LIBOWITZ, P.A.
     2445 M STREET, N.W.                          100 LIGHT STREET -- SUITE 1100
   WASHINGTON, D.C. 20037                              BALTIMORE, MD 21202
      (202) 663-6000                                      (410) 752-2468
                                -----------------
<TABLE>
<CAPTION>
<S>     <C>    
 
Approximate date of commencement of proposed sale of the securities to the public:
 As soon as practicable after the effective date of this Registration Statement.
</TABLE>

                                -----------------
     
     If the only  securities  being  registered  on this Form are being  offered
pursuant to dividend or interest reinvestment plans, check the following box.[ ]

     If any of the securities being registered on this Form are to be offered on
a delayed or continuous  basis  pursuant to Rule 415 under the Securities Act of
1933,  other than  securities  offered in  connection  with dividend or interest
reinvestment plans, check the following box. [X]

     If this Form is filed to  register  additional  securities  for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list  the  Securities  Act  registration  statement  number  of the  earlier
effective registration statement for the same offering. [ ]

     If this Form is a  post-effective  amendment  filed pursuant to Rule 462(c)
under the  Securities  Act,  check the following box and list the Securities Act
registration  statement number of the earlier effective  registration  statement
for the same offering. [ ]

     If delivery of the prospectus is expected to be made pursuant to Rule 434,
please check the following box. [ ]

<PAGE>


                        CALCULATION OF REGISTRATION FEE
================================================================================

<TABLE>
<CAPTION>
                                                       PROPOSED MAXIMUM      PROPOSED MAXIMUM         AMOUNT OF
      TITLE OF SECURITIES             AMOUNT TO         OFFERING PRICE      AGGREGATE OFFERING       REGISTRATION
       TO BE REGISTERED             BE REGISTERED         PER UNIT(1)            PRICE(1)                FEE
<S>                              <C>                       <C>                  <C>                    <C>
Class A Common Stock .........   1,663,109 shares          $ 53.875             $89,600,000            $26,432
</TABLE>

================================================================================

(1) Estimated  solely  for the  purpose  of  calculating  the  registration  fee
    pursuant to Rule  457(c),  and based on a per share  price of  $53.875,  the
    average of the high and low prices of the Company's Class A Common Stock, as
    reported on the Nasdaq National Market on May 5, 1998.

     THE REGISTRANT  HEREBY AMENDS THIS  REGISTRATION  STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE A  FURTHER  AMENDMENT  THAT  SPECIFICALLY  STATES  THAT  THIS  REGISTRATION
STATEMENT SHALL  THEREAFTER  BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(A) OF
THE  SECURITIES  ACT OF 1933, AS AMENDED,  OR UNTIL THE  REGISTRATION  STATEMENT
SHALL BECOME  EFFECTIVE ON SUCH DATE AS THE COMMISSION,  ACTING PURSUANT TO SAID
SECTION 8(A), MAY DETERMINE.
================================================================================

<PAGE>


                     SUBJECT TO COMPLETION DATED MAY 7, 1998



PROSPECTUS



                                1,663,109 SHARES



                               [GRAPHIC OMITTED]




                              CLASS A COMMON STOCK
                            Par value $.01 per share


                              ------------------

     All of the  shares of Class A Common  Stock,  par value $.01 per share (the
"Class  A  Common  Stock")   offered  hereby  are  being  sold  by  the  Selling
Stockholders,  as defined herein. Sinclair Broadcast Group, Inc. (the "Company")
will not receive any of the proceeds from the sale of shares offered hereby. The
shares offered hereby were issued to the Selling Stockholders in connection with
the merger of Sullivan Broadcast Holdings, Inc. and a wholly-owned subsidiary of
the Company.  The shares offered hereby may be sold by the Selling  Stockholders
in  transactions  on  the  over-the-counter   market,  in  privately  negotiated
transactions,  or otherwise, at prices prevailing at the time of sale or related
to the  then-current  market price, or as may be negotiated at the time of sale.

     The  Company's  outstanding  capital  stock  consists of the Class A Common
Stock,  shares of Class B Common  Stock,  par value $.01 per share (the "Class B
Common Stock"),  shares of Series B Convertible  Preferred Stock, par value $.01
per share (the "Series B Preferred Stock"),  shares of Series C Preferred Stock,
par value $.01 per share (the "Series C Preferred Stock") and shares of Series D
Convertible  Exchangeable Preferred Stock, par value $.01 per share (the "Series
D  Preferred  Stock").  The  rights of the Class A Common  Stock and the Class B
Common Stock (collectively,  the "Common Stock") are identical, except that each
share of Class A Common Stock entitles the holder thereof to one vote in respect
of matters submitted for the vote of holders of Common Stock, whereas each share
of Class B Common  Stock  entitles  the  holder  thereof  to one vote on  "going
private" and certain other transactions and to ten votes on other matters.  Each
share of Class B Common Stock converts  automatically  into one share of Class A
Common  Stock upon sale or other  transfer  to a party  other  than a  Permitted
Transferree. Each share of Series B Preferred Stock has a liquidation preference
of $100, is convertible into  approximately  3.64 shares of Class A Common Stock
(subject to  adjustment),  and has 3.64 votes on all matters on which holders of
shares of Common Stock have a vote. Except as described in this Prospectus,  the
Series C Preferred  Stock and the Series D Preferred Stock do not have rights to
vote on matters  on which  holders  of shares of Common  Stock have a vote.  See
"Description of Capital Stock."

                               ------------------

     SEE "RISK FACTORS"  BEGINNING ON PAGE 3 FOR A DISCUSSION OF CERTAIN FACTORS
THAT SHOULD BE CONSIDERED BY PROSPECTIVE  PURCHASERS OF THE CLASS A COMMON STOCK
OFFERED HEREBY.

                               ------------------

  THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
      EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION, NOR HAS THE
           SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES
               COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY OF
                   THIS PROSPECTUS. ANY REPRESENTATION TO THE
                         CONTRARY IS A CRIMINAL OFFENSE.


                   The date of this Prospectus is     , 1998.

Information   contained  herein  is  subject  to  completion  or  amendment.   A
Registration  Statement  relating  to these  securities  has been filed with the
Securities  and Exchange  Commission.  These  securities may not be sold nor may
offers to buy be accepted prior to the time the Registration  Statement  becomes
effective.  This  Prospectus  shall  not  constitute  an  offer  to  sell or the
solicitation of an offer to buy nor shall there be any sale of these  securities
in any State in which such offer,  solicitation  or sale would be unlawful prior
to registration or qualification under the securities laws of any such State.

<PAGE>


                             AVAILABLE INFORMATION

     The Company is subject to the information requirements of the Exchange Act,
and  in  accordance   therewith  files  reports,   proxy  statements  and  other
information with the Securities and Exchange Commission (the "Commission"). Such
reports,  proxy statements and other  information  filed by the Company with the
Commission  can be  inspected  and  copied at the  public  reference  facilities
maintained by the Commission at Room 1024,  Judiciary  Plaza,  450 Fifth Street,
N.W.,  Washington,  D.C.  20549,  and at the following  regional  offices of the
Commission:  75 Park  Place,  Room 1228,  New York,  New York 10007 and 500 West
Madison Street, Suite 1400, Chicago, Illinois 60621. Copies of such material may
be  obtained  from the Public  Reference  Section of the  Commission,  450 Fifth
Street,  N.W.,  Washington,  D.C. at  prescribed  rates.  Such reports and other
information  can also be  reviewed  through  the  Commission's  Electronic  Data
Gathering,  Analysis, and Retrieval System ("EDGAR") which is publicly available
though the Commission's Web site (http://www.sec.gov).

     The Company has filed a  Registration  Statement on Form S-3 (together with
all amendments  thereto,  the  "Registration  Statement") with the Commission in
Washington, D.C., in accordance with the provision of the Securities Act of 1933
as amended  (the  "Securities  Act"),  with  respect to the Class A Common Stock
offered  hereby.  As permitted by the rules and  regulations of the  Commission,
this  Prospectus  does  not  contain  all of the  information  contained  in the
Registration  Statement  and the  exhibits  and  schedules  thereto.  Statements
contained  herein  concerning the provisions of any document filed as an exhibit
to the  Registration  Statement or otherwise  filed with the  Commission are not
necessarily complete,  and in each instance reference is made to the copy of the
document so filed.  Each such  statement  is  qualified  in its entirety by such
reference.  The Registration Statement and the exhibits thereto may be inspected
without  charge at the offices of the  Commission or on EDGAR or copies  thereof
may be obtained at  prescribed  rates from the Public  Reference  Section of the
Commission at the address set forth above.


     CERTAIN  PERSONS  PARTICIPATING  IN THE OFFERING MAY ENGAGE IN TRANSACTIONS
THAT STABILIZE, MAINTAIN OR OTHERWISE AFFECT THE PRICE OF THE SECURITIES OFFERED
HEREBY.  SUCH TRANSACTIONS MAY INCLUDE  STABILIZING,  THE PURCHASE OF SECURITIES
OFFERED HEREBY TO COVER  SYNDICATE SHORT POSITIONS AND THE IMPOSITION OF PENALTY
BIDS. FOR A DESCRIPTION OF THESE ACTIVITIES, SEE "PLAN OF DISTRIBUTION."


     IN  CONNECTION  WITH THE OFFERING OF CLASS A COMMON STOCK  PURSUANT TO THIS
PROSPECTUS,  UNDERWRITERS AND SELLING GROUP MEMBERS MAY ENGAGE IN PASSIVE MARKET
MAKING  TRANSACTIONS  IN  THE  SECURITIES  ON  THE  NASDAQ  NATIONAL  MARKET  IN
ACCORDANCE  WITH RULE 103 OF  REGULATION M UNDER THE EXCHANGE  ACT. SEE "PLAN OF
DISTRIBUTION."


                                       1
<PAGE>

                INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

     The following  documents filed by the Company with the Commission  pursuant
to  Sections  13(a) and 15(d) of the  Exchange  Act are  incorporated  hereby by
reference:

          (a) the Company's Annual Report on Form 10-K for the fiscal year ended
     December 31, 1997, as amended (the "1997 Form 10-K"); and

          (b) the Company's Current Reports on Form 8-K or 8-K/A filed March 17,
     1998, March 27, 1998, April 8, 1998, April 10, 1998 and April 14, 1998.

     All documents filed by the Company  pursuant to Sections  13(a),  13(c), 14
and 15(d) of the  Exchange Act  subsequent  to the date of this  Prospectus  and
prior to  termination of the offering of the Class A Common Stock offered hereby
shall be deemed to be incorporated by reference into this Prospectus and to be a
part hereof from the date of filing of such documents.  Any statement  contained
in this Prospectus or in a document incorporated or deemed to be incorporated by
reference in this  Prospectus  will be deemed to be modified or  superseded  for
purposes of this Prospectus to the extent that a statement  contained  herein or
in any subsequently filed document which also is or is deemed to be incorporated
by reference herein modifies or supersedes such statement. Any such statement so
modified or superseded will not be deemed,  except as so modified or superseded,
to constitute a part of this Prospectus.

     As used herein,  the terms  "Prospectus" and "herein" mean this Prospectus,
including  the documents  incorporated  or deemed to be  incorporated  herein by
reference,  as the same may be amended,  supplemented or otherwise modified from
time to time.  Statements contained in this Prospectus as to the contents of any
contract or other document referred to herein do not purport to be complete, and
where  reference is made to the particular  provisions of such contract or other
document,  such  provisions are qualified in all respects by reference to all of
the provisions of such contract or other document.

     A copy of any and all of the  documents  incorporated  herein by  reference
(other than  exhibits  unless such  exhibits are  specifically  incorporated  by
reference into any such document) will be provided  without charge to any person
to whom a copy of this Prospectus is delivered, upon written or oral request.


                                       2
<PAGE>

                                  THE COMPANY


     The Company is a diversified  broadcasting  company that  currently owns or
programs pursuant to Local Marketing  Agreements ("LMAs") 36 television stations
and, upon consummation of all pending acquisitions and dispositions, will own or
program  pursuant to LMAs 57 television  stations.  The Company owns or programs
pursuant  to LMAs 52  radio  stations,  and  upon  consummation  of all  pending
acquisitions and dispositions,  the Company will own or program pursuant to LMAs
51 radio  stations.  The Company  believes  that upon  completion of all pending
acquisitions  and  dispositions it will be one of the top 10 radio groups in the
United  States,  when  measured by the total number of radio  stations  owned or
programmed pursuant to LMAs. 

     The  Company  is a  Maryland  corporation  formed  in 1986.  The  Company's
principal  offices are  located at 2000 West 41st  Street,  Baltimore,  Maryland
21211, and its telephone number is (410) 467-5005.


                                 RISK FACTORS


     In  addition  to  the  other  information  contained  in  this  Prospectus,
prospective investors should review carefully the following risks concerning the
Company and the broadcast  industry before  purchasing  shares of Class A Common
Stock in the Company. 


SUBSTANTIAL LEVERAGE AND PREFERRED STOCK OUTSTANDING

     The Company has consolidated  indebtedness  that is substantial in relation
to its  total  stockholders'  equity.  As of April 30,  1998,  the  Company  had
outstanding   long-term   indebtedness   (including  current   installments)  of
approximately  $ 1.3 billion and Sinclair  Capital,  a  subsidiary  trust of the
Company (the "Trust"), had outstanding $200 million aggregate liquidation amount
of 11 5/8% High Yield Trust Offered Preferred  Securities (the "HYTOPS"),  which
are ultimately backed by $206.2 million liquidation amount of Series C Preferred
Stock, par value $.01 per share, of the Company (the "Series C Preferred Stock")
each of which must be  redeemed  in 2009.  The  Company  may  borrow  additional
amounts under a bank credit facility  governed by the Third Amended and Restated
Credit  Agreement  dated as of May 20, 1997 with The Chase  Manhattan  Bank,  as
agent (as amended from time  to time, the "Bank Credit Agreement"), under  which
$ 477.3 million was  outstanding  as of April 30, 1998,  and expects to do so to
finance its pending acquisitions, including, without limitation, the acquisition
(the "Max Media  Acquisition"),  directly  or  indirectly,  of all of the equity
interests  of Max  Media  Properties,  LLC and the  acquisition  (the  "Sullivan
Acquisition") of Sullivan Broadcast  Holdings,  Inc.  ("Sullivan").  The Company
also had outstanding 45,703 shares of its Series B Convertible  Preferred Stock,
par value $.01 per share (the  "Series B Preferred  Stock"),  with an  aggregate
liquidation preference of $8.6 million as of April 30, 1998 and 3,450,000 shares
of Series D Convertible  Exchangeable  Preferred Stock, par value $.01 per share
(the "Series D Convertible  Exchangeable  Preferred  Stock"),  with an aggregate
liquidation  preference of  approximately  $172.5  million as of April 30, 1998,
which is exchangeable at the option of the Company in certain  circumstances for
subordinated  debentures  of the Company with an aggregate  principal  amount of
approximately  $172.5  million  as of  April  30,  1998.  The  Company  also has
significant  program contracts  payable and commitments for future  programming.
Moreover,  subject to the  restrictions  contained in its debt  instruments  and
preferred  stock,  the Company may incur  additional  debt and issue  additional
preferred stock in the future.

     The Company and its Subsidiaries have and will continue to have significant
payment  obligations  relating  to the Bank  Credit  Agreement,  the 10%  Senior
Subordinated  Notes due 2003 (the "1993  Notes"),  the 10%  Senior  Subordinated
Notes due 2005 (the "1995  Notes"),  the 9% Senior  Subordinated  Notes due 2007
(the "July 1997  Notes"),  the 8 3/4%  Senior  Subordinated  Notes due 2007 (the
"December 1997 Notes" and,  together with the 1993 Notes, the 1995 Notes and the
July 1997 Notes, the "Existing Notes"), and the HYTOPS, and a significant amount
of the  Company's  cash flow will be required to service these  obligations.  In
addition,  the  Company  will be  required  to pay  dividends  on the  Series  D
Convertible  Exchangeable  Preferred Stock, and may be required to pay dividends
on the  Series B  Convertible  Preferred  Stock in  certain  circumstances.  See
"Description  of  Capital  Stock  --  Preferred   Stock."  The  Company,   on  a
consolidated  basis,  reported  interest  expense of $117.0 million for the year
ended December 31, 1997. After giving 


                                       3
<PAGE>


pro forma effect to acquisitions  completed by the Company in 1997, the issuance
of the HYTOPS,  the issuance of the July 1997 Notes and the December 1997 Notes,
the acquisition (the "Heritage Acquisition") of certain assets of Heritage Media
Group, Inc. ("Heritage"),  the Max Media Acquisition,  the Sullivan Acquisition,
and the  Company's  issuance in September  1997 of  4,345,000  shares (the "1997
Common Stock  Issuance") of Class A Common Stock, and 3,450,000 shares of Series
D Convertible Exchangeable Preferred Stock (the "1997 Preferred Stock Issuance")
and the issuance in April 1998 of 6,000,000  shares of Class A Common Stock (the
"April 1998 Common Stock Issuance"), as though each occurred on January 1, 1997,
and the use of the net proceeds  therefrom,  the interest expense and subsidiary
trust  minority  interest  expense  would have been $196.1  million for the year
ended  December 31, 1997.  The weighted  average  interest rate on the Company's
indebtedness  under the Bank Credit Agreement during the year ended December 31,
1997 was 7.43%.

     The  revolving  credit  facility  available  to the Company  under the Bank
Credit Agreement is subject to quarterly  reductions with total  availability as
of April 30,  1998 of $362.9  million  (subject  to  compliance  with  financial
covenants),  and $587.8 million  outstanding or subject to commitments under the
revolving  credit  facility  as of April 30,  1998,  and will mature on the last
business day of December 2004. Payment of portions of the $325 million term loan
under the Bank Credit  Agreement  began on September  30, 1997 and the term loan
must be fully  repaid  by  December  31,  2004.  In  addition,  the Bank  Credit
Agreement  provides  for a Tranche  C term loan in an amount up to $400  million
which  can be  utilized  upon  approval  by the  agent  bank  and  upon  raising
sufficient  commitments to fund the additional  loans.  The 1993 Notes mature in
2003,  the 1995 Notes  mature in 2005 and the July 1997  Notes and the  December
1997 Notes  mature in 2007.  The Series C  Preferred  Stock must be  redeemed in
2009.  Required repayment of indebtedness of the Company totaling  approximately
$1.3 billion will occur at various dates through December 15, 2007.

     The Company's  current and future debt service  obligations and obligations
to make  distributions  on and to redeem  preferred  stock  could  have  adverse
consequences  to holders of the Class A Common Stock,  including the  following:
(i) the Company's  ability to obtain  financing for future working capital needs
or additional  acquisitions or other purposes may be limited; (ii) a substantial
portion of the  Company's  cash flow from  operations  will be  dedicated to the
payment of principal and interest on its  indebtedness  and payments  related to
the HYTOPS,  thereby reducing funds available for operations;  (iii) the Company
may be vulnerable to changes in interest rates under its credit facilities;  and
(iv) the Company may be more vulnerable to adverse economic conditions than less
leveraged  competitors  and,  thus,  may be limited in its ability to  withstand
competitive  pressures.  If the  Company is unable to service or  refinance  its
indebtedness  or preferred  stock, it may be required to sell one or more of its
stations to reduce debt service obligations.

     The  Company  expects to be able to satisfy  its future  debt  service  and
dividend and other payment obligations and other commitments with cash flow from
operations.  However, there can be no assurance that the future cash flow of the
Company will be  sufficient to meet such  obligations  and  commitments.  If the
Company is unable to generate sufficient cash flow from operations in the future
to  service  its  indebtedness  and to meet  its  other  commitments,  it may be
required to refinance all or a portion of its existing indebtedness or to obtain
additional  financing.  There can be no assurance  that any such  refinancing or
additional  financing  could be obtained on acceptable  terms. If the Company is
unable to service or refinance its indebtedness,  it may be required to sell one
or more of its stations to reduce debt service obligations. 


RESTRICTIONS IMPOSED BY TERMS OF INDEBTEDNESS

     The  Existing  Indentures  and the Articles  Supplementary  relating to the
Series C Preferred  Stock  restrict,  among other things,  the Company's and its
Subsidiaries'  (as  defined  in the  Existing  Indentures)  ability to (i) incur
additional  indebtedness,  (ii) pay  dividends,  make certain  other  restricted
payments  or  consummate   certain   asset  sales,   (iii)  enter  into  certain
transactions  with affiliates,  (iv) incur  indebtedness  that is subordinate in
priority  and in right of  payment  to any  senior  debt and  senior in right of
payment to the Existing Notes,  (v) merge or consolidate  with any other person,
or (vi) sell, assign,  transfer,  lease,  convey, or otherwise dispose of all or
substantially all of the assets of the Company. In addition, the 


                                       4
<PAGE>


Bank Credit Agreement  contains  certain other and more  restrictive  covenants,
including  restrictions  on  redemption  of capital  stock,  a limitation on the
aggregate  size of future  acquisitions  undertaken  without lender  consent,  a
requirement that certain conditions be satisfied prior to consummation of future
acquisitions,  and a limitation on the amount of capital expenditures  permitted
by the Company in future years without lender consent. The Bank Credit Agreement
also requires the Company to maintain  specific  financial ratios and to satisfy
certain financial condition tests. The Company's ability to meet these financial
ratios  and  financial  condition  tests can be  affected  by events  beyond its
control,  and there can be no assurance  that the Company will meet those tests.
The breach of any of these  covenants  could result in a default  under the Bank
Credit Agreement or the Existing Indentures. In the event of a default under the
Bank  Credit  Agreement  or  the  Existing  Indentures,   the  lenders  and  the
noteholders could seek to declare all amounts  outstanding under the Bank Credit
Agreement,  the Existing Notes, together with accrued and unpaid interest, to be
immediately due and payable.  If the Company were unable to repay those amounts,
the lenders under the Bank Credit Agreement could proceed against the collateral
granted to them to secure that indebtedness.  If the indebtedness under the Bank
Credit  Agreement or the Existing Notes were to be accelerated,  there can be no
assurance  that the assets of the Company  would be  sufficient to repay in full
that indebtedness and the other  indebtedness of the Company.  Substantially all
of the assets of the  Company  and its  Subsidiaries  (other  than the assets of
KDSM,  Inc. which  ultimately  back up the HYTOPS) are pledged as security under
the Bank  Credit  Agreement.  The  Subsidiaries  (with the  exception  of Cresap
Enterprises, Inc., KDSM, Inc., the Trust and KDSM Licensee, Inc.) also guarantee
the indebtedness under the Bank Credit Agreement and the Existing Indentures.

     In addition to a pledge of  substantially  all of the assets of the Company
and its Subsidiaries,  the Company's obligations under the Bank Credit Agreement
are secured by mortgages on certain real property assets of certain  non-Company
entities (the  "Stockholder  Affiliates")  owned and controlled by the Company's
current  majority  stockholders  (David D. Smith,  Frederick G. Smith, J. Duncan
Smith and  Robert  E.  Smith,  collectively,  the  "Controlling  Stockholders"),
including  Cunningham   Communications,   Inc.  ("CCI"),   Gerstell  Development
Corporation  ("Gerstell"),  Gerstell Development Limited Partnership  ("Gerstell
LP") and Keyser Investment  Group, Inc. ("KIG").  If the Company were to seek to
replace the Bank Credit Agreement,  there can be no assurance that the assets of
these Stockholder  Affiliates would be available to provide additional  security
under a new credit  agreement,  or that a new credit agreement could be arranged
on terms as favorable as the terms of the Bank Credit Agreement without a pledge
of such Stockholder Affiliates' assets.



CONFLICTS OF INTEREST

     In addition to their respective  interests in the Company,  the Controlling
Stockholders have interests in various  non-Company  entities which are involved
in businesses related to the business of the Company,  including,  among others,
the operation of a television station in St. Petersburg,  Florida since 1991 and
a television  station in  Bloomington,  Indiana  since 1990.  In  addition,  the
Company  leases  certain real property and tower space from and engages in other
transactions  with the  Stockholder  Affiliates,  which  are  controlled  by the
Controlling  Stockholders.  Although the Controlling Stockholders have agreed to
divest interests in the Bloomington  station that are attributable to them under
applicable regulations of the Federal Communications Commission (the "FCC"), the
Controlling  Stockholders and the Stockholder  Affiliates may continue to engage
in the  operation  of the St.  Petersburg,  Florida  station  and other  already
existing businesses.  However, under Maryland law, generally a corporate insider
is  precluded  from acting on a business  opportunity  in his or her  individual
capacity if that opportunity is one which the corporation is financially able to
undertake,  is in  the  line  of the  corporation's  business  and of  practical
advantage  to  the  corporation,  and is one in  which  the  corporation  has an
interest or reasonable  expectancy.  Accordingly,  the Controlling  Stockholders
generally  are required to engage in new business  opportunities  of the Company
only  through  the  Company  unless a majority  of the  Company's  disinterested
directors decide under the standards discussed above, that it is not in the best
interests of the Company to pursue such opportunities. Non-Company activities of
the  Controlling  Stockholders  such as those  described  above could,  however,
present  conflicts of interest with the Company in the  allocation of management
time and resources of the Controlling  Stockholders,  a substantial  majority of
which is currently devoted to the business of the Company. 


                                       5
<PAGE>


     In addition,  there have been and will be transactions  between the Company
and Glencairn, Ltd. (with its subsidiaries, "Glencairn"), a corporation in which
relatives of the  Controlling  Stockholders  beneficially  own a majority of the
equity  interests.  Glencairn is the  owner-operator  and licensee of television
stations WRDC in Raleigh/Durham,  WVTV in Milwaukee,  WNUV in Baltimore, WABM in
Birmingham,  KRRT in San  Antonio,  and WFBC in  Asheville,  North  Carolina and
Greenville/ Spartanburg/Anderson, South Carolina. The Company has also agreed to
sell the assets  essential for  broadcasting  a television  signal in compliance
with regulatory guidelines ("License Assets") relating to WTTE in Columbus, Ohio
to  Glencairn  and to enter  into an LMA with  Glencairn  pursuant  to which the
Company will provide programming services for this station after the acquisition
of the License Assets by Glencairn. See "Business of the Company -- Broadcasting
Acquisition  Strategy"  in the  1997  Form  10-K.  The  FCC  has  approved  this
transaction.  In April 1998, the Company acquired the Non-License Assets of WSYX
and expects to acquire the License  Assets of WSYX by the end of 1998,  at which
time the Company expects that it will transfer  control of the License Assets of
WTTE to  Glencairn  and enter into an LMA with  Glencairn  with  respect to such
station. The Company also expects to enter into LMAs with Glencairn with respect
to five television stations, the License Assets of which Glencairn has the right
to acquire  through the merger with  Sullivan  Broadcast  Company  III,  Inc., a
wholly-owned subsidiary of Sullivan ("Sullivan III").

     Barry Baker, who is expected to become a director and executive  officer of
the Company, owns direct and indirect interests in River City Broadcasting, L.P.
("River  City"),  from which the Company  purchased  certain assets in 1996 (the
"River  City  Acquisition").  In  addition,  in  connection  with the River City
Acquisition,  the Company has entered into various ongoing agreements with River
City,  including options to acquire assets that were not acquired at the time of
the initial closing of the River City Acquisition, and LMAs relating to stations
for  which  River  City  continues  to own  License  Assets.  See  "Business  --
Broadcasting  Acquisition  Strategy" in the 1997 Form 10-K. Mr. Baker was not an
officer or  director of the Company at the time these  agreements  were  entered
into,  but, upon his expected  election to the Board of Directors of the Company
and his expected  appointment as an executive officer of the Company,  Mr. Baker
may have  conflicts  of  interest  with  respect to issues  that arise under any
continuing agreements and any other agreements with River City.

     The  Bank  Credit  Agreement,  the  Existing  Indentures  and the  Articles
Supplementary relating to the Series C Preferred Stock provide that transactions
between the Company and its affiliates  must be no less favorable to the Company
than would be available in comparable transactions in arm's-length dealings with
an unrelated third party.  Moreover,  the Existing  Indentures  provide that any
such transactions involving aggregate payments in excess of $1.0 million must be
approved by a majority of the members of the Board of  Directors  of the Company
and the  Company's  independent  directors  (or,  in the event there is only one
independent  director,  by  such  director),  and,  in  the  case  of  any  such
transactions involving aggregate payments in excess of $5.0 million, the Company
is required to obtain an opinion as to the  fairness of the  transaction  to the
Company  from a  financial  point of view  issued by an  investment  banking  or
appraisal firm of national standing.


VOTING RIGHTS; CONTROL BY CONTROLLING STOCKHOLDERS;
POTENTIAL ANTI-TAKEOVER EFFECT OF DISPROPORTIONATE VOTING RIGHTS

     The  Company's  Common Stock has been  divided into two classes,  each with
different voting rights.  The Class A Common Stock entitles a holder to one vote
per share on all matters  submitted to a vote of the  stockholders,  whereas the
Class B Common  Stock,  par value $.01 per share (the "Class B Common Stock" and
together with the Class A Common Stock,  the "Common  Stock"),  100% of which is
beneficially  owned by the  Controlling  Stockholders,  entitles a holder to ten
votes per share,  except for "going private" and certain other  transactions for
which the holder is  entitled to one vote per share.  The Class A Common  Stock,
the Class B Common  Stock and the Series B  Preferred  Stock vote  together as a
single  class  (except as  otherwise  may be required  by  Maryland  law) on all
matters  submitted  to a vote of  stockholders,  with  each  share  of  Series B
Preferred  Stock entitled to 3.64 votes on all such matters.  Holders of Class B
Common Stock may at any time convert their shares into the same number of shares
of Class A Common Stock and holders of Series B Convertible  Preferred Stock may
at any time  convert  each share of Series B  Convertible  Preferred  Stock into
approximately 3.64 Shares of Class A Common Stock.



                                       6
<PAGE>


     The Controlling  Stockholders own in the aggregate approximately 60% of the
outstanding voting capital stock (including the Series B Preferred Stock) of the
Company and control over 90% of all voting rights  associated with the Company's
capital stock. As a result,  any three of the Controlling  Stockholders  will be
able to elect a majority of the members of the board of directors of the Company
and,  thus,  will have the ability to maintain  control over the  operations and
business of the Company.

     The Controlling  Stockholders  have entered into a stockholders'  agreement
(the "Stockholders' Agreement") pursuant to which they have agreed, for a period
ending in 2005, to vote for each other as  candidates  for election to the board
of directors of the Company.  In  addition,  in  connection  with the River City
Acquisition, the Controlling Stockholders and Barry Baker and Boston Ventures IV
Limited Partnership and Boston Ventures IVA Limited  Partnership  (collectively,
"Boston  Ventures")  entered into a voting  agreement  (the "Voting  Agreement")
pursuant  to  which  the  Controlling  Stockholders  agreed  to vote in favor of
certain specified matters including,  but not limited to, the appointment of Mr.
Baker to the  Company's  Board of  Directors  at such time as he is  allowed  to
become a director  pursuant to FCC rules. Mr. Baker, in turn,  agreed to vote in
favor  of the  reappointment  of each  of the  Controlling  Stockholders  to the
Company's board of directors.  The Voting Agreement will remain in effect for as
long  as  he is a  director  of  the  Company.  See  "Management  --  Employment
Agreements" in the 1997 Form 10-K.

     The disproportionate  voting rights of the Class B Common Stock relative to
the  Class  A  Common  Stock  and the  Stockholders'  Agreement  and the  Voting
Agreement may make the Company a less  attractive  target for a takeover than it
otherwise  might be or render more  difficult or  discourage a merger  proposal,
tender offer or other  transaction  involving  an actual or potential  change of
control  of the  Company.  In  addition,  the  Company  has the  right  to issue
additional  shares of  preferred  stock the  terms of which  could  make it more
difficult  for a third  party to acquire a majority  of the  outstanding  voting
stock of the Company and accordingly may be used as an anti-takeover device.


DEPENDENCE UPON KEY PERSONNEL; EMPLOYMENT AGREEMENTS WITH KEY PERSONNEL

     The Company  believes that its success will  continue to be dependent  upon
its  ability  to  attract  and  retain  skilled  managers  and other  personnel,
including its present officers,  regional  directors and general  managers.  The
loss of the services of any of the present  officers,  especially  its President
and Chief Executive Officer,  David D. Smith, or Barry Baker, who is currently a
consultant  to the  Company  and is  expected  to  become  President  and  Chief
Executive Officer of Sinclair Communications, Inc. (a wholly owned subsidiary of
the Company that holds all of the broadcast  operations  of the Company,  "SCI")
and  Executive  Vice  President  and a  director  of  the  Company  as  soon  as
permissible  under  FCC  rules,  may  have  a  material  adverse  effect  on the
operations of the Company. Each of the Controlling Stockholders has entered into
an employment  agreement  with the Company,  each of which  terminates  June 12,
1998,  unless renewed for an additional one year period  according to its terms,
and Barry Baker has entered into an  employment  agreement  that  terminates  in
2001.  See  "Management  -- Employment  Agreements"  in the 1997 Form 10-K.  The
Company  has  key-man  life  insurance  for Mr.  Baker,  but does not  currently
maintain key personnel life insurance on any of its executive officers.

     Mr.  Baker  is  Chief  Executive  Officer  of  River  City  and  devotes  a
substantial  amount of his  business  time and energies to those  services.  Mr.
Baker cannot be  appointed  as an  executive  officer or director of the Company
until  such time as (i)  either the  Controlling  Stockholders  dispose of their
attributable  interests  (as defined by  applicable  FCC rules) in a  television
station in the  Indianapolis  designated  market  area  ("DMA") or Mr.  Baker no
longer has an attributable  interest in WTTV or WTTK in  Indianapolis;  and (ii)
either the Company disposes of its attributable  interest in WTTE in Columbus or
Mr.  Baker no longer has an  attributable  interest in WSYX in  Columbus.  These
events have not occurred as of the date of this Prospectus and, accordingly, Mr.
Baker is able to terminate his employment  agreement at any time. If Mr. Baker's
employment  agreement is terminated under certain specified  circumstances,  Mr.
Baker will have the right to  purchase  from the  Company at fair  market  value
either (i) the Company's broadcast  operations in either the St. Louis market or
the Asheville, North Carolina/ Greenville/Spartanburg,  South Carolina market or
(ii) all of the  Company's  radio  operations,  either  of which may also have a
material adverse effect on the operations of the Company.




                                       7
<PAGE>


RECENT RAPID GROWTH; ABILITY TO MANAGE GROWTH; FUTURE ACCESS TO CAPITAL

     The Company has undergone rapid and  significant  growth over the course of
the last seven years primarily  through  acquisitions and the development of LMA
arrangements.  Since 1991,  the Company has  increased the number of stations it
owns or provides  programming  services to from three television  stations to 36
television stations and 52 radio stations. As the Company has grown, the size of
acquisitions  that the  Company  seeks to pursue  has  grown  and the  number of
potentially  attractive  acquisitions  has  decreased,  which  may  make it more
difficult  for the Company to locate  attractive  acquisitions.  There can be no
assurance  that the  Company  will be able to  continue  to locate and  complete
acquisitions  on the scale of past  acquisitions  or larger,  or in general.  In
addition,  acquisitions  in the  television  and radio  industry have come under
increased scrutiny from the Department of Justice,  the Federal Trade Commission
and the FCC.  See  "Business  --  Federal  Regulation  of  Television  and Radio
Broadcasting" in the 1997 Form 10-K. Accordingly, there is no assurance that the
Company  will be able to maintain  its rate of growth or that the  Company  will
continue  to  be  able  to  integrate  and  successfully  manage  such  expanded
operations.  Inherent in any  acquisitions  are certain risks such as increasing
leverage  and debt  service  requirements  and  combining  company  cultures and
facilities which could have a material adverse effect on the Company's operating
results, particularly during the period immediately following such acquisitions.
Additional  debt  or  capital  may be  required  in  order  to  complete  future
acquisitions,  and there can be no assurance  the Company will be able to obtain
such financing or raise the required capital. 


DEPENDENCE  ON  ADVERTISING  REVENUES;  EFFECT OF LOCAL,  REGIONAL  AND NATIONAL
ECONOMIC CONDITIONS

     The  Company's  operating  results are primarily  dependent on  advertising
revenues which, in turn, depend on national and local economic  conditions,  the
relative   popularity   of   the   Company's   programming,    the   demographic
characteristics  of the Company's  markets,  the activities of  competitors  and
other factors which are outside the Company's  control.  Both the television and
radio  industries  are cyclical in nature,  and the Company's  revenues could be
adversely  affected  by  a  future  local,  regional  or  national  recessionary
environment. 


RELIANCE ON TELEVISION PROGRAMMING

     One  of  the  Company's  most  significant  operating  cost  components  is
television  programming.  There can be no assurance that the Company will not be
exposed  in the  future to  increased  programming  costs  which may  materially
adversely affect the Company's operating results. Acquisitions of program rights
are  usually  made two or three  years in  advance  and may  require  multi-year
commitments,  making it  difficult  to  accurately  predict  how a program  will
perform.  In some  instances,  programs must be replaced before their costs have
been fully amortized,  resulting in write-offs that increase  station  operating
costs. 


CERTAIN NETWORK AFFILIATION AGREEMENTS

     All but  four of the  television  stations  owned or  provided  programming
services by the Company are  affiliated  with a network.  Under the  affiliation
agreements,  the networks  possess,  under certain  circumstances,  the right to
terminate the agreement on prior written notice generally ranging between 15 and
45 days, depending on the agreement.

     Ten of the  stations  currently  owned or  programmed  by the  Company  are
affiliated  with Fox and 36.0% of the  Company's  revenue in 1997 on a pro forma
basis for all acquisitions  completed in 1997 was from Fox-affiliated  stations.
In  addition,  the  Company  has  been  notified  by Fox of Fox's  intention  to
terminate WLFL's  affiliation with Fox in the  Raleigh-Durham  market and WTVZ's
affiliation  with Fox in the Norfolk market,  effective August 31, 1998, and the
Company  has  entered  into an  agreement  with WB for those  stations to become
affiliated with WB at that time. On August 20, 1996, the Company entered into an
agreement with Fox limiting Fox's rights to terminate the Company's  affiliation
agreements with Fox in other markets, but there can be no assurance that the Fox
affiliation agreements will remain in place or that Fox will continue to provide
programming to affiliates on the same basis that 


                                       8
<PAGE>


currently  exists.  See "Business -- Television  Broadcasting"  in the 1997 Form
10-K. The Company's one UPN affiliation  agreement  expires in January 2001. The
non-renewal or termination of  affiliations  with Fox or any other network could
have a material adverse effect on the Company's operations.

     The affiliation  agreements  relating to television stations that have been
acquired by the  Company are  terminable  by the  network  upon  transfer of the
License Assets of the stations.  The Company does not generally seek consents of
the affected  network to the transfer of License  Assets in connection  with its
acquisitions.  As of the date of this  Prospectus,  no network has terminated an
affiliation agreement following transfer of License Assets to the Company. These
stations are  continuing to operate as network  affiliates,  but there can be no
assurance that the affiliation  agreements will be continued,  or that they will
be continued on terms favorable to the Company.  If any  affiliation  agreements
are  terminated,  the  affected  station  could  lose  market  share,  may  have
difficulty  obtaining  alternative  programming  at an acceptable  cost, and may
otherwise be adversely affected.

     One station owned or  programmed  by the Company is affiliated  with UPN, a
network that began  broadcasting  in January 1995.  Thirteen  stations  owned or
programmed by the Company are operated as affiliates of WB, a network that began
broadcasting in January 1995. There can be no assurance as to the future success
of UPN or WB  programming  or as to the  continued  operation  of the  UPN or WB
networks.  In  connection  with the  change of  affiliation  of  certain  of the
Company's  stations  from UPN to WB, in August  1997,  UPN filed an action  (the
"California Action") in Los Angeles Superior Court against the Company,  seeking
declaratory relief and specific performance or, in the alternative,  unspecified
damages and alleging that neither the Company nor its affiliates provided proper
notice of their  intention  not to extend the  current UPN  affiliations  beyond
January 15, 1998. The Company filed a cross  complaint in the California  Action
seeking  declaratory  relief  that the notice was  effective  to  terminate  the
affiliations on January 15, 1998. UPN sought a preliminary injunction to prevent
the  termination of the  affiliations  on January 15, 1998. Also in August 1997,
certain  subsidiaries of the Company filed an action (the "Baltimore Action") in
the Circuit  Court for  Baltimore  City  seeking  declaratory  relief that their
notice was  effective to terminate  the  affiliations  on January 15, 1998.  UPN
responded to the Baltimore Action, and filed a counterclaim  against the Company
seeking  the same  remedies  sought by UPN in the  California  Action.  Both the
Company and UPN filed motions for summary judgment in the Baltimore Action,  and
the court  granted the  Company's  motion for summary  judgment and denied UPN's
motion,  holding that the Company effectively  terminated the affiliations as of
January 15, 1998.

     Based on the decision in the Baltimore Action,  the court in the California
Action has stayed all proceedings in the California Action.  Following an appeal
by UPN,  the Court of  Special  Appeals  of  Maryland  upheld  the ruling in the
Baltimore  Action and UPN is seeking  further  appellate  review by the Maryland
Court of  Appeals.  If the  court's  decision  is  overturned  on appeal  and if
judgment  is  ultimately  awarded  in favor  of UPN,  certain  of the  Company's
stations  could be  compelled  to run UPN  programming  until  January  15, 2001
without  compensation from UPN. If these  affiliation  agreements were extended,
such  stations  would be  unable  to  negotiate  affiliations  and  compensation
agreements  with any other  network for three years.  In  addition,  the Company
could  lose all or a portion of the cash  consideration  to be  received  by the
Company  under the WB Agreement  and WB may assert that the Company is in breach
of the WB  Agreement  and seek  compensation  for  damages  resulting  from such
breach.  See "Business -- Legal Proceedings" in the 1997 Form 10-K. There can be
no  assurance  that the  Company  and its  subsidiaries  will  prevail  in these
proceedings or that the outcome of these proceedings,  if adverse to the Company
and its subsidiaries, will not have a material adverse effect on the Company.


COMPETITION

     The television and radio  industries  are highly  competitive.  Some of the
stations and other  businesses  with which the  Company's  stations  compete are
subsidiaries  of large,  national or regional  companies  that may have  greater
resources  than  the  Company.   Technological   innovation  and  the  resulting
proliferation of programming  alternatives,  such as cable television,  wireless
cable, in home satellite-to-home  distribution  services,  pay-per-view and home
video and entertainment systems have fractionalized television viewing audiences
and have subjected free over-the-air  television broadcast stations to new types
of competition.  The radio broadcasting  industry is also subject to competition
from new media 


                                       9
<PAGE>

technologies  that are being  developed or  introduced,  such as the delivery of
audio programming by cable television systems and by digital audio radio service
("DARS"). In October 1997, the FCC awarded two licenses for satellite DARS. DARS
may  provide a medium for the  delivery by  satellite  or  terrestrial  means of
multiple new audio programming formats to local and national audiences.

     The  Company's  stations  face  strong  competition  for  market  share and
advertising   revenues  in  their  respective  markets  from  other  local  free
over-the-air  radio and  television  broadcast  stations,  cable  television and
over-the-air  wireless cable  television as well as newspapers,  periodicals and
other entertainment  media. In addition,  the FCC has adopted rules which permit
telephone companies to provide video services to homes on a common-carrier basis
without  owning or  controlling  the product  being  distributed,  and  proposed
legislation   could   relax  or  repeal  the   telephone-cable   cross-ownership
prohibition  for all systems.  See  "Business --  Competition"  in the 1997 Form
10-K.

     In February 1996, the  Telecommunications  Act of 1996 (the "1996 Act") was
adopted by the  Congress of the United  States and signed into law by  President
Clinton.  The 1996 Act contains a number of sweeping  reforms that are having an
impact on  broadcasters,  including  the  Company.  While  creating  substantial
opportunities for the Company, the increased regulatory  flexibility afforded by
the 1996 Act and the  removal of previous  station  ownership  limitations  have
sharply increased the competition for and prices of stations.  The 1996 Act also
frees  telephone  companies,  cable  companies  and  others  from  some  of  the
restrictions  which  have  previously  precluded  them from  involvement  in the
provision  of video  services.  The 1996 Act may also have other  effects on the
competition  the  Company  faces,  either  in  individual  markets  or in making
acquisitions. 


IMPACT OF NEW TECHNOLOGIES

     The FCC has taken a number of steps to implement digital television ("DTV")
broadcasting  service in the United States.  In December 1996, the FCC adopted a
DTV broadcast  standard and, in April 1997,  made  decisions in several  pending
rulemaking  proceedings that establish service rules and a plan for implementing
DTV. The FCC adopted a DTV table of  allotments  that  provides  all  authorized
television stations with a second channel on which to broadcast a DTV signal. In
February  1998,  the FCC made  slight  revisions  to the DTV  rules and table of
allotments  in  acting  upon a number  of  appeals  in the DTV  proceeding.  The
modified rules and table of allotments  are also the subject of various  pending
appeals. The FCC has attempted to provide DTV coverage areas that are comparable
to stations' existing service areas. The FCC has ruled that television broadcast
licensees may use their digital  channels for a wide variety of services such as
high-definition  television  ("HDTV"),  multiple standard definition  television
programming,  audio,  data,  and other types of  communications,  subject to the
requirement that each broadcaster  provide at least one free video channel equal
in quality to the current technical standard.

     DTV  channels  will  generally  be  located in the range of  channels  from
channel 2 through  channel 51. The FCC is requiring that affiliates of ABC, CBS,
Fox and NBC in the top ten television markets begin digital  broadcasting by May
1, 1999 (the stations affiliated with these networks in the top ten markets have
voluntarily  committed to begin digital broadcasting by November 1998), and that
affiliates of these networks in markets 11 through 30 begin digital broadcasting
by November 1999.  The FCC's plan calls for the DTV transition  period to end in
the year 2006, at which time the FCC expects that television  broadcasters  will
cease  non-digital  broadcasting  and  return one of their two  channels  to the
government,  allowing that spectrum to be recovered by the  government for other
uses. Under the Balanced Budget Act of 1997,  however,  the FCC is authorized to
extend the December 31, 2006 deadline for reclamation of a television  station's
non-digital  channel if, in any given case: (i) one or more television  stations
affiliated  with one of ABC,  CBS,  NBC or Fox in a market  is not  broadcasting
digitally,  and the FCC  determines  that  such  stations  have  "exercised  due
diligence" in attempting to convert to digital  broadcasting;  or (ii) less than
85% of the television households in the market subscribe to a multichannel video
service (cable, wireless cable or direct-to-home broadcast satellite television)
that  carries at least one digital  channel  from each of the local  stations in
that market,  and less than 85% of the  television  households in the market can
receive digital signals off the air using either a set-top  converter box for an
analog  television set or a new digital  television set. The Balanced Budget Act
also directs the FCC to auction the  non-digital  channels by September 30, 2002
even though they are not to be reclaimed by the 


                                       10
<PAGE>

government  until at least  December  31,  2006.  The  Balanced  Budget Act also
permits  broadcasters  to  bid  on  the  non-digital  channels  in  cities  with
populations greater than 400,000,  provided the channels are used for DTV. Thus,
it is possible a  broadcaster  could own two  channels in a market.  The FCC has
concluded a separate  proceeding in which it reallocated  television channels 60
through 69 to other services while protecting  existing  television  stations on
those channels from interference during the DTV transition period. Additionally,
the FCC will open a separate  proceeding  to  consider  to what extent the cable
must-carry requirements will apply to DTV signals.

     Implementation of digital  television will improve the technical quality of
television signals received by viewers.  Under certain  circumstances,  however,
conversion to digital operation may reduce a station's  geographic coverage area
or result in increased interference. The FCC's DTV allotment plan allows present
UHF  stations  that move to DTV  channels  considerably  less signal  power than
present  VHF  stations  that  move to UHF DTV  channels.  Additionally,  the DTV
transmission  standard  adopted  by the FCC may not allow  certain  stations  to
provide a DTV signal of adequate  strength  to be  reliably  received by certain
viewers  using  inside  television  set  antennas.   Implementation  of  digital
television will also impose substantial  additional costs on television stations
because of the need to replace  equipment and because some stations will need to
operate at higher utility costs and there can be no assurance that the Company's
television  stations will be able to increase  revenue to offset such costs. The
FCC is also considering imposing new public interest  requirements on television
licensees  in  exchange  for their  receipt  of DTV  channels.  The  Company  is
currently  considering  plans to provide HDTV, to provide  multiple  channels of
television,  including  the provision of additional  broadcast  programming  and
transmitted data on a subscription basis, and to continue its current TV program
channels on its allocated DTV channels.  The 1996 Act allows the FCC to charge a
spectrum   fee  to   broadcasters   who  use  the  digital   spectrum  to  offer
subscription-based  services.  The FCC has opened a  rulemaking  to consider the
spectrum fees to be charged to broadcasters for such use. In addition,  Congress
has held hearings on broadcasters'  plans for the use of their digital spectrum.
The Company  cannot  predict what future  actions the FCC or Congress might take
with  respect to DTV,  nor can it predict  the effect of the FCC's  present  DTV
implementation plan or such future actions on the Company's business.

     Further advances in technology may also increase  competition for household
audiences  and  advertisers.   The  video   compression   techniques  now  under
development for use with current cable  television  channels or direct broadcast
satellites which do not carry local television  signals (some of which commenced
operation  in 1994) are expected to reduce the  bandwidth  which is required for
television signal transmission.  These compression techniques,  as well as other
technological  developments,  are  applicable  to all  video  delivery  systems,
including  over-the-air  broadcasting,  and have the potential to provide vastly
expanded  programming  to highly  targeted  audiences.  Reduction in the cost of
creating additional channel capacity could lower entry barriers for new channels
and encourage the development of increasingly  specialized "niche"  programming.
This ability to reach a very defined audience may alter the competitive dynamics
for advertising  expenditures.  The Company is unable to predict the effect that
technological  changes  will have on the  broadcast  television  industry or the
future results of the Company's  operations.  The radio broadcasting industry is
also subject to competition from new media technologies that are being developed
or introduced,  such as the delivery of audio  programming  by cable  television
systems and by DARS.  DARS may provide a medium for the delivery by satellite or
terrestrial  means of  multiple  new  audio  programming  formats  to local  and
national audiences.  The FCC has issued licenses for two satellite DARS systems.
See "Business -- Competition" in the 1997 Form 10-K. 


GOVERNMENTAL REGULATIONS; NECESSITY OF MAINTAINING FCC LICENSES

     The  broadcasting  industry is subject to regulation by the FCC pursuant to
the  Communications  Act.  Approval  by the FCC is  required  for the  issuance,
renewal and assignment of station operating licenses and the transfer of control
of station  licensees.  In particular,  the Company's business will be dependent
upon its continuing to hold  broadcast  licenses from the FCC. While in the vast
majority  of  cases  such  licenses  are  renewed  by the FCC,  there  can be no
assurance   that  the   Company's   licenses  or  the   licenses   held  by  the
owner-operators  of the stations with which the Company has LMAs will be renewed
at their expiration dates. A number of federal rules governing broadcasting have
changed  significantly  in  recent  years  and  additional  changes  may  occur,
particularly with respect to the rules governing digital televi- 


                                       11
<PAGE>


sion, multiple ownership and attribution.  The Company cannot predict the effect
that these regulatory  changes may ultimately have on the Company's  operations.
Additional  information  regarding  governmental  regulation  is set forth under
"Business -- Federal  Regulation of Television  and Radio  Broadcasting"  in the
1997 Form 10-K. 


MULTIPLE OWNERSHIP RULES AND EFFECT ON LMAS

     On a national level, FCC rules and regulations  generally prevent an entity
or individual  from having  attributable  interests in television  stations that
reach in excess of 35% of all U.S.  television  households (for purposes of this
calculation,  UHF  stations  are  credited  with  only  50%  of  the  television
households in their markets).  Upon completion of all pending  acquisitions  and
dispositions,  the  Company  will  reach  approximately  14% of U.S.  television
households  using  the  FCC's  method  of  calculation.  On a local  level,  the
"duopoly"  rule  generally  prohibits  attributable  interests  in two  or  more
television stations with overlapping service areas. There are no national limits
on ownership of radio stations, but on a local level no entity or individual can
have  attributable  interests in more than five to eight stations  (depending on
the total  number of  stations in the  market),  with no more than three to five
stations  (depending on the total allowed)  broadcasting in the same band (AM or
FM).  There are  limitations  on the extent to which  radio  programming  can be
simulcast through LMA arrangements, and LMA arrangements in radio are counted in
determining  the number of  stations  that a single  entity  may  control if the
provider of programming under an LMA owns one or more radio stations in the same
market.  FCC rules also impose  limitations on the ownership of a television and
one or more radio stations in the same market,  though such  cross-ownership  is
presumptively permitted on a limited basis in larger markets.

     The FCC generally applies its ownership limits to "attributable"  interests
held by an individual, corporation,  partnership or other entity. In the case of
corporations  holding broadcast licenses,  the interests of officers,  directors
and those who, directly or indirectly,  have the right to vote 5% or more of the
corporation's  voting  stock  (or  10% or  more of  such  stock  in the  case of
insurance  companies,  certain  regulated  investment  companies  and bank trust
departments that are passive investors) are generally deemed to be attributable,
as are positions as an officer or director of a corporate  parent of a broadcast
licensee. The FCC has proposed changes to these attribution rules. See "Business
- -- Federal  Regulation of Television  and Radio  Broadcasting"  in the 1997 Form
10-K.

     The FCC has  initiated  rulemaking  proceedings  to consider  proposals  to
modify its  television  ownership  restrictions,  including  proposals  that may
permit the ownership,  in some  circumstances,  of two television  stations with
overlapping  service areas.  The FCC is also  considering  in these  proceedings
whether to adopt  restrictions on television  LMAs. The "duopoly" rule currently
prevents the Company from acquiring the FCC licenses of television stations with
which it has LMAs in those markets where the Company owns a television  station.
In addition, if the FCC were to decide that the provider of programming services
under a television LMA should be treated as the owner of the television  station
and if it  did  not  relax  the  duopoly  rule,  or if the  FCC  were  to  adopt
restrictions on LMAs without grandfathering  existing arrangements,  the Company
could be required to modify or terminate  certain of its LMAs. In such an event,
the Company could be required to pay termination  penalties under certain of its
LMAs. The 1996 Act provides that nothing therein "shall be construed to prohibit
the  origination,  continuation,  or renewal of any television  local  marketing
agreement  that  is in  compliance  with  the  regulations  of the  [FCC]."  The
legislative history of the 1996 Act reflects that this provision was intended to
grandfather  television  LMAs that were in existence  upon enactment of the 1996
Act, and to allow  television LMAs consistent with the FCC's rules subsequent to
enactment of the 1996 Act. In its pending  rulemaking  proceeding  regarding the
television  duopoly rule, the FCC has proposed to adopt a grandfathering  policy
providing that, in the event that television LMAs become attributable interests,
LMAs that are in  compliance  with  existing  FCC rules  and  policies  and were
entered  into before  November 5, 1996,  would be permitted to continue in force
until the original term of the LMA expires. Under the FCC's proposal, television
LMAs that are entered  into,  renewed or assigned  after  November 5, 1996 would
have to be  terminated  if LMAs are made  attributable  interests and the LMA in
question resulted in a violation of the television multiple ownership rules. All
but three of the Company's  television  LMAs were entered into prior to the 1996
Act: one was entered into after  enactment of the 1996 Act but prior to November
5, 1996 (which LMA has a term expiring on May 31,  2006),  and two (one of which
has a term  expiring in 2008 and the other of which has a term expiring no later
than April 16, 2002) 


                                       12
<PAGE>


were entered into subsequent to November 5, 1996. Moreover, rights under certain
of  the  Company's  television  LMAs  were  acquired  by  other  parties  either
subsequent  to  enactment  of the 1996 Act but prior to  November  5,  1996,  or
subsequent to November 5, 1996. The Company cannot predict whether any or all of
its television LMAs will be grandfathered.  See "Business -- Federal  Regulation
of Television and Radio  Broadcasting" in the 1997 Form 10-K. In connection with
the Max Media  Acquisition,  the Company  expects to enter into one or more LMAs
with Max Media  Properties  II LLC, the owner of the License  Assets of WKEF-TV,
Dayton, Ohio and WEMT-TV, Greenville, Tennessee. In connection with the Sullivan
Acquisition,  the Company  intends to take an assignment of existing LMAs in the
Nashville  and  Greensboro  markets and to enter into new LMAs with Sullivan II,
Sullivan III, and/or Glencairn.  These LMAs would not be grandfathered under the
FCC's  pending  proposal.  Further,  if the FCC were to find  that  the  owners/
licensees  of the  stations  with which the  Company has LMAs failed to maintain
control  over  their  operations  as  required  by FCC rules and  policies,  the
licensee  of the LMA station  and/or the Company  could be fined or could be set
for  hearing,   the  outcome  of  which  could  be  a  fine  or,  under  certain
circumstances, loss of the applicable FCC license.

     A petition has been filed to deny the  application  to assign WTTV and WTTK
in the Indianapolis DMA from River City to the Company. Although the petition to
deny does not  challenge  the  assignments  of WTTV and WTTK to the Company,  it
alleges  that  station  WIIB  in  the  Indianapolis  DMA  should  be  deemed  an
attributable interest of the Controlling  Stockholders (resulting in a violation
of the FCC's local  television  ownership  restrictions  when  coupled  with the
Company's acquisition of WTTV and WTTK) even though the Controlling Stockholders
have agreed to transfer their voting stock in WIIB to a third party. The FCC, at
the Company's  request,  has withheld action on the applications for the Company
to acquire WTTV and WTTK, and for the Controlling Stockholders to transfer their
voting  stock in WIIB,  pending the outcome of the FCC's  rulemaking  proceeding
concerning  the   cross-interest   policy.   The  petitioner  has  appealed  the
withholding  of action on these  applications.  In addition,  comments have been
filed with the FCC by a  competitor  of the Company with respect to the transfer
of the license for WEMT-TV in Tri-Cities,  Tennessee/Virginia  claiming that the
Company's acquisition of WEMT-TV will create undue regional media concentration.

     In addition, the FCC granted the assignment applications for the Company to
acquire  the  License  Assets of WLOS-TV  and  KABB-TV in the  Asheville,  North
Carolina/Greenville/Spartanburg,  South Carolina and San Antonio, Texas markets,
respectively,  and for  Glencairn  to acquire the License  Assets of WFBC-TV and
KRRT-TV in these two markets, respectively,  subject to the outcome of the FCC's
cross-interest   policy  rulemaking  proceeding  and  certain  other  conditions
relating  to  certain  trusts  that  have  non-voting   ownership  interests  in
Glencairn.  The Company has acquired the License  Assets of KABB-TV and WLOS-TV.
Glencairn has acquired the License Assets of KRRT-TV and WFBC-TV and the Company
provides   programming  services  to  KRRT-TV  and  WFBC-TV  pursuant  to  LMAs.
Applications  for review have been filed by third parties which appeal the FCC's
grants of: (i) the Company's  application  to acquire  WLOS-TV in the Asheville,
North Carolina and Greenville/  Spartanburg/Anderson,  South Carolina market and
Glencairn's  application  to  acquire  WFBC-TV  in that  market;  and  (ii)  the
Company's  application to acquire KABB-TV in the San Antonio market. The Company
has filed  oppositions  to both  applications  for review.  The Company also has
pending   several   requests   for   waivers   of  the  FCC's   radio-television
cross-ownership, or "one to a market," rule, in connection with its applications
to acquire radio stations in the Max Media Acquisition and other acquisitions in
markets where the Company owns or proposes to own a television station.  Certain
waivers of the one to a market rule acquired by the Company in  connection  with
the Heritage  Acquisition  are  temporary and  conditioned  on the FCC's pending
rulemaking  proceeding  to  reexamine  the one to a market  rule.  In  addition,
certain of the television  stations to be acquired in the Max Media Acquisition,
the WSYX acquisition and the Sullivan Acquisition have overlapping service areas
with the Company's television stations and, therefore, the Company has requested
or  intends  to  request  waivers  from  the  FCC  to  complete  the  Max  Media
Acquisition, the WSYX acquisition and the Sullivan Acquisition.  There can be no
assurance that any or all of such waiver requests will be granted. Additionally,
the  Company's  acquisition  of the Heritage  radio  stations in the New Orleans
market and the  Company's  acquisition  of the Max Media  radio  stations in the
Norfolk,  Virginia market would violate FCC and DOJ restrictions on ownership of
radio stations in those markets.  Accordingly,  the Company has agreed to divest
one or more stations in these  markets  either to a third party or to a trustee.



                                       13
<PAGE>


     The  Company  is unable to predict  (i) the  ultimate  outcome of  possible
changes to the FCC's LMA and multiple  ownership  rules or the resolution of the
above-described  matters  or (ii) the  impact  such  factors  may have  upon the
Company's broadcast  operations.  As a result of regulatory changes, the Company
could be required to modify or terminate  some or all of its LMAs,  resulting in
termination penalties and/or divestitures of broadcast properties.  In addition,
the  Company's  competitive  position  in certain  markets  could be  materially
adversely  affected.  Thus,  no  assurance  can be given that changes to the FCC
rules or the resolution of the above-described  matters will not have a material
adverse effect upon the Company.


LMAS -- RIGHTS OF PREEMPTION AND TERMINATION

     All of the Company's LMAs allow, in accordance with FCC rules,  regulations
and policies, preemptions of the Company's programming by the owner-operator and
FCC  licensee of each  station  with which the Company has an LMA. In  addition,
each LMA provides that under certain limited  circumstances  the arrangement may
be terminated by the FCC licensee.  Accordingly,  the Company  cannot be assured
that it will be able to air all of the programming expected to be aired on those
stations  with  which  it has an  LMA or  that  the  Company  will  receive  the
anticipated  advertising  revenue  from  the sale of  advertising  spots in such
programming. Although the Company believes that the terms and conditions of each
of its LMAs  should  enable the Company to air its  programming  and utilize the
programming and other  non-broadcast  license assets acquired for use on the LMA
stations,  there can be no assurance that early terminations of the arrangements
or unanticipated  preemptions of all or a significant portion of the programming
by the owner-operator and FCC licensee of such stations will not occur. An early
termination of one of the Company's  LMAs, or repeated and material  preemptions
of programming thereunder,  could adversely affect the Company's operations.  In
addition,  the  Company's  LMAs  expire on various  dates from the years 1999 to
2010, unless extended or earlier terminated.  There can be no assurance that the
Company  will be able to  negotiate  extensions  of its  arrangements  on  terms
satisfactory to the Company.

     In  certain  of its LMAs,  the  Company  has  agreed to  indemnify  the FCC
licensee against certain claims (including trademark and copyright infringement,
libel  or  slander  and  claims   relating  to  certain   FCC   proceedings   or
investigations)  that may  arise  against  the FCC  licensee  as a result of the
arrangement. 


POTENTIAL EFFECT ON THE MARKET PRICE RESULTING FROM SHARES ELIGIBLE FOR FUTURE
SALE


     Any shares of Class A Common Stock offered pursuant to this Prospectus will
be  freely  tradeable  in the  United  States  without  restriction  or  further
registration. Shares of Class B Common Stock are convertible into Class A Common
Stock on a share-for-share basis at any time at the option of the holder and are
automatically  converted  into Class A Common  Stock upon  transfer,  except for
transfers to certain  permitted  transferees.  The 25,084,432  shares of Class B
Common  Stock  outstanding  as of April 30,  1998 (and  shares of Class A Common
Stock into which they are convertible),  all of which are beneficially  owned by
the  Controlling  Stockholders,  are held by  persons  who may be  deemed  to be
affiliates  of the Company and are  eligible for resale under Rule 144 under the
Securities Act, subject to the volume limitations thereunder.  As of the date of
this  Prospectus,  options to acquire  5,171,536  shares of Class A Common Stock
have been granted and reserved for issuance to certain  officers or employees of
the Company  under the  Company's  various  stock option  plans.  Of the options
granted,  1,261,743 have vested as of the date of this Prospectus.  In addition,
the Company issued 1,150,000 shares of Series B Preferred Stock to River City in
connection  with the River City  Acquisition,  of which 45,703 shares (which are
convertible  at any time at the  option of the  holders,  into an  aggregate  of
approximately  166,210  shares  of  Class A  Common  Stock  subject  to  certain
adjustments)  were issued and  outstanding as of April 30, 1998. All such shares
are  registered  under  the  Securities  Act  pursuant  to a shelf  registration
statement  and may be sold into the public  market at any time.  The Company has
also  registered  under the  Securities  Act 1,382,435  shares of Class A Common
Stock  issuable  upon  exercise of stock  options held by Barry  Baker,  and has
registered  an  additional  2,155,238  shares  issuable upon exercise of options
issued or issuable pursuant to the Company's employee plans. Sale of substantial
amounts of shares of Class A Common  Stock,  or the  perception  that such sales
could occur,  may  materially  adversely  affect the market price of the Class A
Common Stock. 


                                       14
<PAGE>


NET LOSSES

     The  Company  has  experienced  a net loss in two of the last  four  years,
including a net loss of $10.6 million in 1997.  The losses  include  significant
interest expense as well as substantial  non-cash expenses such as depreciation,
amortization  and deferred  compensation.  Notwithstanding  slight net income in
1995 and 1996,  the  Company  expects to  experience  net losses in the  future,
principally as a result of interest  expense,  amortization  of programming  and
intangibles and depreciation. 


DIVIDEND RESTRICTIONS

     The terms of the Company's Bank Credit Agreement,  the Existing  Indentures
and the other  indebtedness  of the Company  restrict  the  Company  from paying
dividends on its Common  Stock.  The Company does not expect to pay dividends on
its Common Stock in the foreseeable future. 


FORWARD-LOOKING STATEMENTS

     This Prospectus  (including the documents or portions thereof  incorporated
herein by reference  and any  Prospectus  Supplement)  contains  forward-looking
statements.  In addition, when used in this Prospectus,  the words "intends to,"
"believes,"  "anticipates,"  "expects" and similar  expressions  are intended to
identify forward-looking  statements. Such statements are subject to a number of
risks and  uncertainties.  Actual results in the future could differ  materially
and adversely from those described in the forward-looking statements as a result
of various  important  factors,  including the impact of changes in national and
regional  economies,  successful  integration  of acquired  television and radio
stations  (including  achievement  of synergies  and cost  reductions),  pricing
fluctuations in local and national advertising, volatility in programming costs,
the availability of suitable acquisitions on acceptable terms and the other risk
factors set forth above and the matters set forth or  incorporated  by reference
in this Prospectus  generally.  The Company undertakes no obligation to publicly
release the result of any revisions to these forward-looking statements that may
be made to reflect any future events or circumstances. 


                                       15
<PAGE>

                                USE OF PROCEEDS

     All of the shares of Class A Common Stock  offered by this  Prospectus  are
being  offered by and for the account of the Selling  Stockholders.  The Selling
Stockholders  will receive all of the net  proceeds  from the sale of the shares
offered by this  Prospectus  and the Company will not receive any proceeds  from
the sale of such shares.


                      MARKET PRICE OF CLASS A COMMON STOCK

     The Class A Common Stock of the Company is listed for trading on the Nasdaq
Stock  Market  under the symbol  SBGI.  The  following  table sets forth for the
periods indicated the high and low sales prices on the Nasdaq Stock Market.



<TABLE>
<S>                             <C>            <C>
      1996                          HIGH           LOW
      ----                          ----           ----
      First Quarter ........... $ 26.5000      $ 16.7500
      Second Quarter ..........   43.5000        25.5000
      Third Quarter ...........   48.2500        36.0000
      Fourth Quarter ..........   44.0000        22.2500

      1997                          HIGH           LOW
      ----                          ----           ----     
      First Quarter ........... $ 32.0000      $ 22.7500
      Second Quarter ..........   31.7500        22.7500
      Third Quarter ...........   41.5000        27.5000
      Fourth Quarter ..........   47.0000        32.6875

      1998                          HIGH           LOW
      ----                          ----           ----     
      First Quarter ........... $ 58.1250      $ 42.8750
</TABLE>


                                       16
<PAGE>

                   DESCRIPTION OF CAPITAL STOCK OF SINCLAIR


GENERAL

     The Company  currently has two classes of Common  Stock,  each having a par
value of $.01 per share,  and three classes of issued and outstanding  Preferred
Stock, also with a par value of $.01 per share. The Controlling Stockholders, by
virtue of their beneficial ownership of 100% of the shares of the Class B Common
Stock, with its super voting rights as described below,  retain control over the
Company's business and operations.

     The following summary of the Company's capital stock does not purport to be
complete  and is subject to  detailed  provisions  of, and is  qualified  in its
entirety  by  reference  to, the  Company's  Amended  and  Restated  Articles of
Incorporation (the "Amended Certificate"). The Amended Certificate is an exhibit
to the  Registration  Statement  of  which  this  Prospectus  is a  part  and is
available as set forth under "Available Information."

     The Amended  Certificate  authorizes the Company to issue up to 100,000,000
shares of Class A Common Stock, par value $.01 per share,  35,000,000  shares of
Class B Common  Stock,  par  value  $.01 per  share,  and  10,000,000  shares of
preferred  stock,  par value $.01 per share.  As of April 30,  1998,  48,946,445
shares of Common Stock,  consisting of 23,862,013 shares of Class A Common Stock
and  25,084,432  shares of Class B Common  Stock,  were issued and  outstanding,
45,703 shares of Series B Preferred Stock were issued and outstanding, 2,062,000
shares of Series C Preferred  Stock were issued and  outstanding  and  3,450,000
shares of Series D  Convertible  Exchangeable  Preferred  Stock were  issued and
outstanding. 


COMMON STOCK

     The rights of the  holders  of the Class A Common  Stock and Class B Common
Stock are substantially identical in all respects,  except for voting rights and
the right of Class B Common  Stock to  convert  into Class A Common  Stock.  The
holders of the Class A Common  Stock are  entitled  to one vote per  share.  The
holders of the Class B Common  Stock are  entitled to ten votes per share except
as described  below. The holders of all classes of Common Stock entitled to vote
will  vote  together  as  a  single  class  on  all  matters  presented  to  the
stockholders  for their vote or  approval  except as  otherwise  required by the
general corporation laws of the State of Maryland ("Maryland General Corporation
Law").  Except for  transfers to a "Permitted  Transferee"  (generally,  related
parties of a Controlling Stockholder),  any transfer of shares of Class B Common
Stock held by any of the Controlling  Stockholders  will cause such shares to be
automatically  converted  to Class A Common  Stock.  In  addition,  if the total
number of shares of Common Stock held by the Controlling  Stockholders  falls to
below 10% of the total number of shares of Common Stock outstanding,  all of the
outstanding  shares of Class B Common Stock  automatically will be classified as
Class A Common Stock. In any merger,  consolidation or business combination, the
consideration  to be  received  per share by the  holders  of the Class A Common
Stock must be  identical  to that  received by the holders of the Class B Common
Stock,  except that in any such  transaction  in which shares of a third party's
common stock are  distributed in exchange for the Company's  Common Stock,  such
shares may differ as to voting  rights to the extent that such voting rights now
differ among the classes of Common Stock.

     The holders of Class A Common Stock and Class B Common Stock will vote as a
single class, with each share of each class entitled to one vote per share, with
respect to any  proposed  (a)  "Going  Private"  transaction;  (b) sale or other
disposition of all or  substantially  all of the Company's  assets;  (c) sale or
transfer  which would cause a fundamental  change in the nature of the Company's
business;  or (d) merger or consolidation of the Company in which the holders of
the Company's  Common Stock will own less than 50% of the Common Stock following
such  transaction.  A "Going Private"  transaction is defined as any "Rule 13e-3
transaction,"  as such  term is  defined  in Rule  13e-3  promulgated  under the
Exchange Act between the Company and (i) the Controlling Stockholders,  (ii) any
affiliate  of the  Controlling  Stockholders,  or (iii)  any  group of which the
Controlling   Stockholders   are  an  affiliate  or  of  which  the  Controlling
Stockholders  are a member.  An  "affiliate" is defined as (i) any individual or
entity who or that,  directly or indirectly,  controls,  is controlled by, or is
under the common control of the 


                                       17
<PAGE>


Controlling  Stockholders;  (ii) any corporation or organization (other than the
Company  or a  majority-owned  subsidiary  of the  Company)  of which any of the
Controlling Stockholders is an officer or partner or is, directly or indirectly,
the  beneficial  owner of 10% or more of any  class of voting  securities  or in
which any of the Controlling Stockholders has a substantial beneficial interest;
(iii) a voting trust or similar  arrangement  pursuant to which the  Controlling
Stockholders generally control the vote of the shares of Common Stock held by or
subject  to any such  trust or  arrangement;  (iv) any other  trust or estate in
which any of the Controlling  Stockholders has a substantial beneficial interest
or as to which any of the Controlling  Stockholders  serves as a trustee or in a
similar  fiduciary  capacity;  or (v) any relative or spouse of the  Controlling
Stockholders or any relative of such spouse who has the same residence as any of
the Controlling Stockholders.


     Under  Maryland  General  Corporation  Law, the holders of Common Stock are
entitled  to vote as a separate  class  with  respect  to any  amendment  of the
Amended  Certificate  that would  increase or decrease the  aggregate  number of
authorized  shares of such  class,  increase  or  decrease  the par value of the
shares of such  class,  or modify or change the powers,  preferences  or special
rights of the shares of such class so as to affect such class adversely.

     For a discussion of the effects of disproportionate  voting rights upon the
holders of the Class A Common Stock, see "Risk Factors -- Voting Rights; Control
by Controlling Stockholders;  Potential Anti-Takeover Effect of Disproportionate
Voting Rights."

     Stockholders  of the Company have no  preemptive  rights or other rights to
subscribe  for  additional  shares,  except  that the  Class B  Common  Stock is
convertible  into  Class A  Common  Stock  by the  holders  thereof.  Except  as
described  in the prior  sentence,  no shares of any class of Common  Stock have
conversion  rights or are  subject to  redemption.  Subject to the rights of any
outstanding  preferred  stock  which may be  hereafter  classified  and  issued,
holders of Common  Stock are  entitled to receive  dividends,  if any, as may be
declared by the  Company's  Board of Directors  out of funds  legally  available
therefor and to share,  regardless of class, equally on a share-for-share  basis
in any  assets  available  for  distribution  to  stockholders  on  liquidation,
dissolution or winding up of the Company.  Under the Bank Credit Agreement,  the
Existing Indentures, the terms of the Series C Preferred Stock and certain other
debt of the Company,  the Company's ability to declare Common Stock dividends is
restricted. 


PREFERRED STOCK

     Series B Preferred Stock. As partial  consideration  for the acquisition of
assets  from  River  City,  the  Company  issued  1,150,000  shares  of Series A
Preferred  Stock to River  City which has since been  converted  into  1,150,000
shares of Series B  Preferred  Stock.  As of April 30,  1998,  45,703  shares of
Series B  Preferred  Stock were  outstanding.  Each share of Series B  Preferred
Stock  has  a  liquidation  preference  of  $100  and,  after  payment  of  this
preference,  is entitled to share in distributions  made to holders of shares of
(plus all accrued and unpaid dividends  through the  determination  date) Common
Stock. Each holder of a share of Series B Preferred Stock is entitled to receive
the amount of liquidating  distributions  received with respect to approximately
3.64  shares of Common  Stock  (subject  to  adjustment)  less the amount of the
liquidation  preference.  The liquidation preference of Series B Preferred Stock
is payable in preference  to Common Stock of the Company,  but may rank equal to
or below other classes of capital stock of the Company.  After a "Trigger Event"
(as defined below),  the Series B Preferred Stock ranks senior to all classes of
capital  stock of the  Company as to  liquidation  preference,  except  that the
Company may issue up to $400 million of capital stock ("Senior Securities"),  as
to which the Series B  Preferred  Stock  will have the same  rank.  The Series C
Preferred Stock are Senior Securities.  A Trigger Event means the termination of
Barry Baker's employment with the Company prior to the expiration of the initial
five-year  term of his  employment  agreement  (1) by the Company for any reason
other than for Cause (as defined in the  employment  agreement)  or (2) by Barry
Baker  upon  the  occurrence  of  certain  events  described  in the  employment
agreement. 

     The holders of Series B Preferred Stock do not initially receive dividends,
except to the extent that  dividends are paid to the holders of Common Stock.  A
holder  of  shares  of  Series B  Preferred  Stock is  entitled  to share in any
dividends paid to holders of Common Stock, with each share of Series B Preferred
Stock allocated the amount of dividends  allocated to approximately  3.64 shares
of Common


                                       18
<PAGE>


Stock (subject to  adjustment).  In addition,  after the occurrence of a Trigger
Event,  holders of shares of Series B Preferred  Stock are entitled to quarterly
dividends  in the amount of $3.75 per share per quarter for the first year,  and
in the amount of $5.00 per share per quarter after the first year. Dividends are
payable  either in cash or in additional  shares of Series B Preferred  Stock at
the rate of $100 per share. Dividends on Series B Preferred Stock are payable in
preference  to the holders of any other class of capital  stock of the  Company,
except for Senior  Securities,  which will rank senior to the Series B Preferred
Stock as to dividends until a Trigger Event,  after which Senior Securities will
have the same rank as Series B Preferred Stock as to dividends.

     The  Company may redeem  shares of Series B  Preferred  Stock for an amount
equal to $100 per  share  plus any  accrued  and  unpaid  dividends  at any time
beginning 180 days after a Trigger  Event,  but holders have the right to retain
their  shares in which case the shares  will  automatically  be  converted  into
shares of Class A Common Stock on the proposed redemption date.

     Each share of Series B Preferred  Stock is entitled to 3.64 votes  (subject
to  adjustment)  on all matters with respect to which Class A Common Stock has a
vote,  and the Series B Preferred  Stock votes  together with the Class A Common
Stock as a single class, except that the Series B Preferred Stock is entitled to
vote as a separate  class (and approval of a majority of such votes is required)
on  certain  matters,  including  changes in the  authorized  amount of Series B
Preferred  Stock  and  actions  affecting  the  rights  of  holders  of Series B
Preferred Stock.

     Shares of Series B Preferred  Stock are convertible at any time into shares
of Class A Common Stock, with each share of Series B Preferred Stock convertible
into  approximately  3.64 shares of Class A Common Stock. The conversion rate is
subject to adjustment if the Company  undertakes a stock split,  combination  or
stock  dividend  or  distribution  or if the  Company  issues  Common  Stock  or
securities  convertible into Common Stock at a price less than $27.50 per share.
Shares of Series B  Preferred  Stock  issued as  payment  of  dividends  are not
convertible  into Class A Common Stock and become void at the time of conversion
of a  shareholder's  other  shares of Series B  Preferred  Stock.  All shares of
Series B  Preferred  Stock  remaining  outstanding  on May 31,  2001 (other than
shares issued as a dividend)  automatically convert into Class A Common Stock on
that date.

     Series C Preferred  Stock. As of March 31, 1998, the Company has issued and
outstanding  2,062,000  shares of Series C Preferred  Stock, all of which shares
are held by KDSM, Inc., a wholly-owned  subsidiary of the Company. Each share of
Series C Preferred Stock has a liquidation preference (the "Liquidation Amount")
of $100 plus an amount equal to any accumulated and unpaid dividends (whether or
not earned or declared) to the date of payment.  KDSM, Inc. purchased the Series
C Preferred Stock from the proceeds of $206,200,000  aggregate  principal amount
of KDSM Senior  Debentures,  all of which are held by the Trust,  a trust all of
the common  securities of which are held by KDSM,  Inc. The obligations of KDSM,
Inc.  under the KDSM  Senior  Debentures  are  secured by the Series C Preferred
Stock. The Trust purchased the KDSM Senior  Debentures from the proceeds of $200
million aggregate  liquidation value of HYTOPS plus the proceeds of the issuance
to KDSM, Inc. of $6.2 million of common securities of the Trust. The Company has
guaranteed the obligations under the HYTOPS, on a junior  subordinated  basis in
an  amount  equal to the  lesser  of (a) the full  liquidation  preference  plus
accumulated and unpaid dividends to which the holders of the HYTOPS are lawfully
entitled,  and (b) the amount of the Trust's legally  available assets remaining
after the satisfaction of all claims of other parties which, as a matter of law,
are prior to those of the holders of the HYTOPS.  The Company has also agreed to
fully and unconditionally guarantee the payment of the KDSM Senior Debentures on
a junior  subordinated  basis if and  effective  as of the time the KDSM  Senior
Debentures are distributed to holders of the HYTOPS in certain circumstances.

     The Series C Preferred  Stock has a maturity  date of March 15,  2009,  and
will be mandatorily  redeemable on its maturity  date.  With respect to dividend
rights and rights upon  liquidation,  winding-up and dissolution of the Company,
the Series C Preferred  Stock ranks  senior to the Common Stock and the Series B
Preferred  Stock except that upon a Trigger  Event the Series C Preferred  Stock
will rank pari passu with the Series B  Preferred  Stock in respect of  dividend
rights and rights upon liquidation, dissolution and winding-up of the Company.

     Dividends on the Series C Preferred  Stock are payable  quarterly at a rate
per  annum of 12 5/8% of the  stated  Liquidation  Amount  of $100 per share and
cumulate from March 12, 1997. Dividends are


                                       19
<PAGE>


payable  quarterly in arrears on March 15, June 15, September 15 and December 15
of each year (each a  "Dividend  Payment  Date") to the holders of record on the
March 1, June 1, September 1 and December 1 next preceding each Dividend Payment
Date.  The  Company has the right,  at any time and from time to time,  to defer
dividend  payments  for up to  three  consecutive  quarters;  provided  that the
Company  will be  required  to pay all  dividends  due and owing on the Series C
Preferred Stock at least once every four quarters and must pay all dividends due
and owing on the Series C Preferred  Stock on March 25, 2009. The remedy for the
holders of the Series C Preferred Stock upon a failure by the Company to pay all
dividends  due and owing  thereon at least once every four  quarters (or for any
other  breaches  under the Series C  Preferred  Stock) is the right to elect two
directors to the Company's board of directors.

     Holders of the Series C  Preferred  Stock do not have any voting  rights in
ordinary  circumstances.  However,  the vote of the  holders  of a  majority  in
aggregate  Liquidation  Amount of outstanding  Series C Preferred Stock (100% in
certain  circumstances)  is  required to approve  any  amendment  to the Amended
Certificate or the Articles Supplementary to the Amended Certificate that govern
the Series C Preferred Stock (the "Series C Articles  Supplementary") that would
adversely affect the powers, preferences or special rights of the holders of the
Series C Preferred Stock or cause the liquidation,  dissolution or winding-up of
the Company. In addition, the approval of the holders of a majority in aggregate
Liquidation  Amount of  outstanding  Series C  Preferred  Stock is  required  to
approve the issuance of any  preferred  stock by the Company  which is senior to
the Series C Preferred  Stock in right of payment.  In  addition,  upon a Voting
Rights  Triggering Event (which is defined to include a failure to pay dividends
as described above, a failure to make a Change of Control Offer (as defined),  a
failure to redeem the Series C Preferred Stock upon maturity and a breach of the
covenants  described below), the holders of a majority in aggregate  Liquidation
Amount of the  outstanding  Series C Preferred Stock have the right to elect two
directors to the board of directors of the Company. KDSM, Inc., as the holder of
the Series C Preferred  Stock,  has agreed not to take or consent to any actions
or waive any rights  under the Series C Preferred  Stock or elect any  directors
without the approval of the holders of the  majority in principal  amount of the
KDSM Senior Debentures.  The Trust, as the holder of the KDSM Senior Debentures,
has in turn agreed that it will not provide such  approval  without the approval
of the holders of a majority in aggregate  Liquidation  Value of the outstanding
Preferred Securities (100% in certain circumstances).

     The Series C Articles  Supplementary contain certain covenants,  including,
but not  limited  to,  covenants  with  respect to the  following  matters:  (i)
limitation  on  indebtedness;  (ii)  limitation on  restricted  payments;  (iii)
limitation on transactions  with affiliates;  (iv) limitation on sale of assets;
(v)  limitation on  unrestricted  subsidiaries;  (vi)  restrictions  on mergers,
consolidations and the transfer of all or substantially all of the assets of the
Company to another person; (vii) provision of financial  statements;  and (viii)
limitation on the issuance of senior preferred stock.  Violation of any of these
covenants  (after a grace  period  in  certain  circumstances)  will be a Voting
Rights Triggering Event.

     Upon a Change of  Control  of the  Company  (as  defined),  the  Company is
required  to make an offer (a  "Change  of  Control  Offer")  to redeem all or a
portion  of the  shares  of  Series C  Preferred  Stock at 101% of such  shares'
aggregate Liquidation Amount, plus accrued and unpaid dividends,  if any, to the
date of  redemption  unless and for so long as such  redemption is prohibited by
the  terms of the Bank  Credit  Agreement  or the  Existing  Indentures.  If the
Company does not make and  consummate a Change of Control Offer upon a Change of
Control,  the  holders  of the Series C  Preferred  Stock will have the right to
elect two directors to the board of directors of the Company.

     The  Company  has the option (a) at any time on or after  March 15, 2002 to
redeem the Series C Preferred  Stock, in whole or in part, in cash at redemption
prices declining from 105.813% to 100% (in 2006) of the Liquidation  Amount, and
(b) at any time on or prior to March 15, 2000 to redeem, in whole or in part, up
to 33 1/3% of the aggregate  Liquidation Amount of the Series C Preferred Stock,
with the proceeds of one or more Public Equity Offerings (as defined), at a cash
redemption  price of 111.625% of the  principal  amount  thereof,  plus  accrued
dividends to the date of redemption;  provided that after any such redemption at
least 66 2/3% of the  aggregate  Liquidation  Amount of the  Series C  Preferred
Stock  originally  issued remain  outstanding  and that such  redemption be made
within 180 days of each such Public Equity Offering.



                                       20
<PAGE>


     Series D Convertible  Exchangeable  Preferred  Stock. As of March 31, 1998,
the Company had issued and outstanding  3,450,000 shares of Series D Convertible
Exchangeable  Preferred Stock.  Each share of Series D Convertible  Exchangeable
Preferred Stock has a liquidation  preference of $50 plus an amount equal to any
accrued and unpaid dividends.

     With  respect  to  dividends  and  amounts  payable  upon the  liquidation,
dissolution or winding up of the Company, the Series D Convertible  Exchangeable
Preferred Stock will rank (i) junior in right of payment to all  indebtedness of
the Company and its  Subsidiaries,  (ii) senior to the Class A Common  Stock and
the Class B Common Stock, (iii) pari passu with the Series C Preferred Stock and
(iv) senior to the Company's Series B Preferred Stock except that upon a Trigger
Event the Series D Convertible Exchangeable Preferred Stock will rank pari passu
with the Series B Preferred Stock in respect of dividends and distributions upon
liquidation, dissolution and winding-up of the Company.

     Dividends  on the Series D  Convertible  Exchangeable  Preferred  Stock are
cumulative  and accrue from  September 23, 1997,  the date of issuance,  and are
payable  quarterly  commencing  on December 15, 1997, in the amount of $3.00 per
share  annually,  when,  as and if  declared  by the Board of  Directors  out of
legally available funds.

     Holders of Convertible  Exchangeable Preferred Stock do not have any voting
rights  in  ordinary  circumstances.  In  exercising  any  voting  rights,  each
outstanding share of Series D Convertible  Exchangeable  Preferred Stock will be
entitled  to  one  vote.   Whenever   dividends  on  the  Series  D  Convertible
Exchangeable  Preferred Stock are in arrears in an aggregate  amount equal to at
least six  quarterly  dividends  (whether or not  consecutive),  the size of the
Company's  board of  directors  will be increased by two (or, if the size of the
board of directors  cannot be so increased,  the Company shall cause the removal
or  resignation  of a  sufficient  number of  directors),  and the  holders of a
majority  of the  Series D  Convertible  Exchangeable  Preferred  Stock,  voting
separately as a class,  will be entitled to select two directors to the board of
directors at (i) any annual meeting of stockholders at which directors are to be
elected  held during the period when the  dividends  remain in arrears or (ii) a
special  meeting of  stockholders  called by the  Company at the  request of the
holders of the Series D Convertible  Exchangeable  Preferred Stock. These voting
rights  will  terminate  when  all  dividends  in  arrears  and for the  current
quarterly  period have been paid in full or declared  and set apart for payment.
The term of  office  of the  additional  directors  so  elected  will  terminate
immediately   upon  that  payment  or  provision  for  payment.   Under  certain
circumstances,  the Company may be required to pay  additional  dividends  if it
fails to provide for the board seats referred to above.

     In addition,  so long as any Series D  Convertible  Exchangeable  Preferred
Stock is  outstanding,  the Company will not,  without the  affirmative  vote or
consent of the holders of at least 66 2/3% of all outstanding shares of Series D
Convertible  Exchangeable  Preferred Stock (i) amend, alter or repeal (by merger
or otherwise)  any provision of the Amended  Certificate,  or the By-Laws of the
Company  so  as  to  affect   adversely   the  relative   rights,   preferences,
qualifications,   limitations  or  restrictions  of  the  Series  D  Convertible
Exchangeable  Preferred  Stock,  (ii) authorize any new class of Senior Dividend
Stock (as defined),  any Senior  Liquidation  Stock (as defined) or any security
convertible  into Senior  Dividend Stock or Senior  Liquidation  Stock, or (iii)
effect any reclassification of the Series D Convertible  Exchangeable  Preferred
Stock.

     The  shares  of  Series D  Convertible  Exchangeable  Preferred  Stock  are
convertible at the option of the holder at any time, unless previously  redeemed
or exchanged, into Class A Common Stock of the Company, at a conversion price of
$45.625 per share of Class A Common Stock  (equivalent  to a conversion  rate of
1.0959  shares  of Class A  Common  Stock  per  share  of  Series D  Convertible
Exchangeable Preferred Stock), subject to adjustment in certain events.

     Upon the  occurrence  of a Change of Control  (as  defined),  each share of
Series D Convertible  Exchangeable  Preferred  Stock will be  convertible at the
option of its holder for a limited  period  into the number of shares of Class A
Common Stock  determined  by dividing  the $50  liquidation  preference  of such
share, plus accrued and unpaid  dividends,  by the greater of (i) the average of
the last reported sales price per share of the Class A Common Stock for the last
five trading  days before the Change of Control or (ii) $26.42,  as adjusted for
stock splits or combinations. Upon a Change of Control, the Company may 


                                       21
<PAGE>


elect to pay holders of the Series D Convertible  Exchangeable  Preferred  Stock
exercising  their special  conversion  rights an amount in cash equal to the $50
liquidation preference of the Series D Convertible  Exchangeable Preferred Stock
plus any accrued and unpaid dividends,  in which event no conversion pursuant to
the  exercise of the special  conversion  rights will occur,  unless the Company
defaults  in  payments of such  amounts.  A Change of Control  will result in an
event of  default  under  the Bank  Credit  Agreement  and  could  result in the
acceleration of all indebtedness under the Bank Credit Agreement.  Moreover, the
Bank Credit  Agreement  prohibits  the  repurchase  of the Series D  Convertible
Exchangeable  Preferred  Stock by the  Company.  A Change of  Control  will also
require  the  Company  to offer to redeem  the  Existing  Notes and the Series C
Preferred Stock.

     The Series D Convertible  Exchangeable Preferred Stock is redeemable at the
Company's option, in whole or from time to time in part, for cash at any time on
or after September 20, 2000,  initially at a price per share equal to 104.20% of
the liquidation  preference thereof,  declining ratably on or after September 15
of each year thereafter to a redemption  price equal to 100% of such liquidation
preference per share on or after September 15, 2007 plus, in each case,  accrued
and unpaid dividends.

     Subject to certain  conditions,  the Company  may,  at its  option,  on any
scheduled  date  for the  payment  of  dividends  on the  Series  D  Convertible
Exchangeable  Preferred  Stock  commencing  on December 15,  2000,  exchange the
Series D Convertible Exchangeable Preferred Stock, in whole but not in part, for
the Company's 6%  Convertible  Subordinated  Debentures  due 2012 (the "Exchange
Debentures").  Holders of Series D Convertible  Exchangeable  Preferred Stock so
exchanged will be entitled to $1,000 principal amount of Exchange Debentures for
each  $1,000 of  liquidation  preference  of Series D  Convertible  Exchangeable
Preferred  Stock held by such holders at the time of exchange plus an amount per
share  in cash  equal  to all  accrued  but  unpaid  dividends  (whether  or not
declared)  thereon to the date of exchange.  The Exchange  Debentures  will bear
interest  payable  quarterly  in arrears on March 15, June 15,  September 15 and
December 15 of each year,  commencing  on the first such payment date  following
the date of exchange.  Beginning on December 15, 2000, at the Company's  option,
the Exchange  Debentures will be redeemable,  in whole or in part, at redemption
prices beginning at 104.20% of the principal  amount of the Exchange  Debentures
and  decreasing to 100% of such  principal  amount on September  15, 2007,  plus
accrued and unpaid interest.  Under certain circumstances  involving a Change of
Control,  holders  will have the right to require the Company to purchase  their
Exchange  Debentures  at a price equal to 100% of the principal  amount  thereof
plus accrued interest.  The Exchange Debentures will be convertible into Class A
Common  Stock on  substantially  the  same  terms  as the  Series D  Convertible
Exchangeable  Preferred  Stock is  convertible  into Class A Common  Stock.  The
Exchange Debentures will be subordinated to all Senior Indebtedness. 


CERTAIN STATUTORY AND CHARTER PROVISIONS

     The  following  paragraphs  summarize  certain  provisions  of the Maryland
General Corporation Law and the Company's Amended  Certificate and By-Laws.  The
summary  does not  purport to be  complete  and  reference  is made to  Maryland
General  Corporation Law and the Company's  Amended  Certificate and By-Laws for
complete information. 

     Business Combinations.  Under the Maryland General Corporation Law, certain
"business combinations" (including a merger, consolidation,  share exchange, or,
in certain  circumstances,  an asset transfer or issuance of equity  securities)
between a Maryland  corporation and any person who beneficially owns 10% or more
of the corporation's stock (an "Interested Stockholder") must be (a) recommended
by the  corporation's  board of directors;  and (b) approved by the  affirmative
vote of at least (i) 80% of the  corporation's  outstanding  shares  entitled to
vote and (ii)  two-thirds of the  outstanding  shares entitled to vote which are
not held by the Interested  Stockholder with whom the business combination is to
be effected,  unless,  among other things, the corporation's common stockholders
receive a minimum  price (as defined in the  statute)  for their  shares and the
consideration  is received in cash or in the same form as previously paid by the
Interested Stockholder for his shares. In addition, an Interested Stockholder or
any  affiliate  thereof  may not  engage in a  "business  combination"  with the
corporation  for a period of five (5) years  following  the date he  becomes  an
Interested Stockholder.  These provisions of Maryland law do not apply, however,
to business combinations that are approved or exempted by the


                                       22
<PAGE>


board  of  directors  of a  Maryland  corporation.  It is  anticipated  that the
Company's Board of Directors will exempt from the Maryland  statute any business
combination with the Controlling  Stockholders,  any present or future affiliate
or associate of any of them, or any other person acting in concert or as a group
with any of the foregoing persons. 

     Control Share  Acquisitions.  The Maryland General Corporation Law provides
that "control  shares" of a Maryland  corporation  acquired in a "control  share
acquisition"  may  not be  voted  except  to the  extent  approved  by a vote of
two-thirds of the votes  entitled to be cast by  stockholders  excluding  shares
owned  by the  acquirer,  officers  of the  corporation  and  directors  who are
employees of the  corporation.  "Control shares" are shares which, if aggregated
with all other shares previously  acquired which the person is entitled to vote,
would  entitle the  acquirer to vote (i) 20% or more but less than  one-third of
such shares,  (ii) one-third or more but less than a majority of such shares, or
(iii) a majority of the outstanding shares. Control shares do not include shares
the  acquiring  person is  entitled to vote  because  stockholder  approval  has
previously been obtained. A "control share acquisition" means the acquisition of
control shares, subject to certain exceptions.

     A person who has made or proposes to make a control share  acquisition  and
who has obtained a definitive  financing agreement with a responsible  financial
institution  providing  for any amount of  financing  not to be  provided by the
acquiring  person may  compel the  corporation's  board of  directors  to call a
special  meeting of stockholders to be held within 50 days of demand to consider
the  voting  rights of the  shares.  If no request  for a meeting  is made,  the
corporation may itself present the question at any stockholders meeting.

     Subject to certain  conditions and limitations,  the corporation may redeem
any or all of the control  shares,  except  those for which  voting  rights have
previously been approved,  for fair value  determined,  without regard to voting
rights,  as of the date of the last control share  acquisition or of any meeting
of stockholders at which the voting rights of such shares are considered and not
approved.  If voting  rights for control  shares are approved at a  stockholders
meeting and the  acquirer is entitled to vote a majority of the shares  entitled
to vote, all other stockholders may exercise appraisal rights. The fair value of
the shares as determined for purposes of such  appraisal  rights may not be less
than the highest  price per share paid in the  control  share  acquisition,  and
certain  limitations and  restrictions  otherwise  applicable to the exercise of
dissenters' rights do not apply in the context of a control share acquisition.

     The control share acquisition  statute does not apply to shares acquired in
a merger,  consolidation  or share exchange if the corporation is a party to the
transaction,  or to  acquisitions  approved  or  excepted  by or pursuant to the
articles of incorporation or by-laws of the corporation.

     Effect of Business Combination and Control Share Acquisition Statutes.  The
business  combination  and control  share  acquisition  statutes  could have the
effect of discouraging offers to acquire any such offer.

     Limitation on Liability of Directors and  Officers.  The Company's  Amended
Certificate  provides  that,  to the  fullest  extent  that  limitations  on the
liability of  directors  and  officers  are  permitted  by the Maryland  General
Corporation  Law, no director or officer of the Company shall have any liability
to the Company or its  stockholders for monetary  damages.  The Maryland General
Corporation  Law provides that a  corporation's  charter may include a provision
which  restricts  or limits the  liability  of its  directors or officers to the
corporation or its  stockholders for money damages except (1) to the extent that
it is proved that the person actually  received an improper benefit or profit in
money,  property or services,  for the amount of the benefit or profit in money,
property or services  actually  received or (2) to the extent that a judgment or
other final adjudication  adverse to the person is entered in a proceeding based
on a finding in the proceeding that the person's action,  or failure to act, was
the result of active and deliberate  dishonesty and was material to the cause of
action  adjudicated  in the  proceeding.  In  situations  to which  the  Amended
Certificate  provision  applies,  the  remedies  available  to the  Company or a
stockholder are limited to equitable  remedies such as injunction or rescission.
This provision would not, in the opinion of the  Commission,  eliminate or limit
the liability of directors and officers under the federal securities laws.

     Indemnification. The Company's Amended Certificate and By-Laws provide that
the  Company  may  advance  expenses  to its  currently  acting  and its  former
directors to the fullest extent permitted by Maryland  General  Corporation Law,
and that the Company shall indemnify and advance expenses to its 


                                       23
<PAGE>

officers to the same extent as its  directors  and to such further  extent as is
consistent  with law.  The Maryland  General  Corporation  Law  provides  that a
corporation  may indemnify any director made a party to any proceeding by reason
of  service  in that  capacity  unless  it is  established  that  (1) the act or
omission  of  the  director  was  material  to the  matter  giving  rise  to the
proceeding  and (a) was  committed  in bad faith or (b) was the result of active
and deliberate  dishonesty,  or (2) the director  actually  received an improper
personal  benefit  in  money,  property  or  services,  or (3) in the case of an
criminal  proceeding,  the director had reasonable cause to believe that the act
or omission was unlawful. The statute permits Maryland corporations to indemnify
its  officers,  employees or agents to the same extent as its  directors  and to
such further extent as is consistent with law.

     The Company has also entered into  indemnification  agreements with certain
officers and  directors  which  provide  that the Company  shall  indemnify  and
advance  expenses to such officers and directors to the fullest extent permitted
by applicable  law in effect on the date of the  agreement,  and to such greater
extent  as  applicable  law  may  thereafter  from  time to  time  permit.  Such
agreements  provide for the advancement of expenses (subject to reimbursement if
it is  ultimately  determined  that the officer or  director is not  entitled to
indemnification) prior to the final disposition of any claim or proceeding.


FOREIGN OWNERSHIP

     Under the Amended Certificate and to comply with FCC rules and regulations,
the  Company  is not  permitted  to issue or  transfer  on its  books any of its
capital  stock to or for the account of any Alien (as  defined) if after  giving
effect to such  issuance  or  transfer,  the  capital  stock  held by or for the
account of any alien or Aliens would exceed,  individually  or in the aggregate,
25% of the  Company's  capital  stock at any time  outstanding.  Pursuant to the
Amended Certificate,  the Company will have the right to repurchase  alien-owned
shares at their fair market  value to the extent  necessary,  in the judgment of
the Board of Directors,  to comply with the alien  ownership  restrictions.  Any
issuance or transfer of capital stock in violation of such  prohibition  will be
void and of no force and effect.  The Amended  Certificate also provides that no
Alien or Aliens  shall be entitled  to vote,  direct or control the vote of more
than 25% of the total  voting  power of all the shares of  capital  stock of the
Company outstanding and entitled to vote at any time and from time to time. Such
percentage,  however, is 20% in the case of the Company's subsidiaries which are
direct holders of FCC licenses.  In addition,  the Amended Certificate  provides
that no Alien shall be qualified to act as an officer of the Company and no more
than 25% of the total  number of  directors  of the  Company  at any time may be
Aliens.  The Amended  Certificate  further  gives the Board of  Directors of the
Company all power necessary to administer the above provisions. 


TRANSFER AGENT AND REGISTRAR

     The Transfer Agent and Registrar for the Company's  Class A Common Stock is
BankBoston, N.A.


                                       24
<PAGE>


                             SELLING STOCKHOLDERS

     The  following  table sets forth  certain  information  with respect to the
Company's  Class  A  Common  Stock  beneficially  owned  as of the  date of this
Prospectus by  affiliates of Sullivan  Broadcast  Holdings,  Inc.  ("Sullivan"),
which may be offered  for sale  pursuant to this  Prospectus.  All of the shares
offered by the Selling Stockholders pursuant to this Prospectus have been issued
in connection  with the merger of Sullivan and a wholly-owned  subsidiary of the
Company (the  "Merger").  The  information set forth below is to the best of the
Company's  knowledge  and is based on the number of shares issued to each of the
Selling  Stockholders  in the  Merger.  The  Company  is not  aware of any other
acquisitions  by  the  Selling  Stockholders  or  dispositions  by  the  Selling
Stockholders. 


<TABLE>
<CAPTION>
                                                                 SHARES
                                                                 AS OF
                  NAME OF                     RELATIONSHIP      THE DATE
                BENEFICIAL                        WITH          OF THIS
                   OWNER                       THE COMPANY     PROSPECTUS
- ------------------------------------------   --------------   -----------
<S>                                          <C>              <C>
ABRY Broadcast Partners II, L.P. .........    Stockholder      1,309,658
Patrick Bratton ..........................    Stockholder          3,517
Pen Garber ...............................    Stockholder            110
Peggy Koenig .............................    Stockholder            371
David Pulido .............................    Stockholder         20,112
Harvard Private Capital ..................    Stockholder        206,970
J. Daniel Sullivan .......................    Stockholder        120,347
Royce Yudkoff ............................    Stockholder          2,023
</TABLE>


     This Prospectus may also cover sales of Class A Common Stock by partners of
ABRY  Broadcast  Partners  II,  L.P.  ("ABRY")  who  receive  such  shares  upon
distribution  of the shares by ABRY to its  partners.  The  identity of any such
person,  the numbers of shares of Class A Common  Stock they hold and the number
of shares they are selling will be set forth in a supplement to this  Prospectus
before any such sale. 


                              PLAN OF DISTRIBUTION

     The Selling  Stockholders  have  advised the Company that from time to time
they may offer and sell the shares offered by this Prospectus in an underwritten
offering, on the over-the-counter  market, in privately negotiated transactions,
or  otherwise,  at  prices  prevailing  at the  time of sale or  related  to the
then-current market price, or as may be negotiated at the time of sale. ABRY may
also  distribute its shares of Class A Common Stock to its partners or sell such
shares on their  behalf.  The shares  may be sold  through  securities  brokers,
dealers or banks, and such brokers,  dealers or banks may receive commissions or
discounts  from the  Selling  Stockholders  in  amounts to be  negotiated.  With
respect  to any  particular  sale of shares or as  otherwise  determined  by the
Company,  the Company may prepare a supplement  to this  Prospectus,  which will
supplement, supersede or replace, in whole or in part, the information set forth
in this Prospectus. This Prospectus is not the sole means by which the shares of
Class A Common Stock offered by the Selling Stockholders may be offered or sold.
Such  shares  may  also be  offered  or  sold  on the  Nasdaq  Stock  Market  in
transactions exempt from registration  pursuant to Rule 145 under the Securities
Act, in privately  negotiated  transactions or in other transactions exempt from
registration. 


                                       25
<PAGE>

                                 LEGAL MATTERS


     The validity of the shares of Class A Common Stock being offered hereby and
certain  other legal  matters  regarding the shares of Class A Common Stock have
been  passed  upon for the  Company  by  Thomas  &  Libowitz,  P.A.,  Baltimore,
Maryland, counsel to the Company, and by Wilmer, Cutler & Pickering,  Baltimore,
Maryland, special securities counsel to the Company. Certain legal matters under
the Communications Act and the rules and regulations  promulgated  thereunder by
the FCC have been passed upon for the Company by Fisher  Wayland Cooper Leader &
Zaragoza L.L.P., Washington. D.C. Basil A. Thomas, a director of the Company, is
of counsel to Thomas & Libowitz, P.A.


                                    EXPERTS

     The  Consolidated  Financial  Statements and schedules of the Company as of
December  31, 1996 and 1997 and for each of the years ended  December  31, 1995,
1996 and 1997, incorporated by reference in this Prospectus and elsewhere in the
Registration  Statement  have been audited by Arthur  Andersen LLP,  independent
public accountants,  as indicated in their reports with respect thereto, and are
incorporated  herein in reliance  upon the  authority of said firm as experts in
giving said reports.

     The financial  statements of Heritage Media Services,  Inc. -- Broadcasting
Segment as of December  31, 1997 and 1996 and for each of the periods in the two
year period ended December 31, 1997  incorporated by reference  herein have been
audited by Arthur Andersen,  LLP,  independent public accountants,  as stated in
their reports with respect thereto,  and are incorporated  herein in reliance on
the authority of said firm as experts in giving said reports.

     The  consolidated  financial  statements of Max Media  Properties LLC as of
December  31,  1997 and 1996  and for each of the  years in the two year  period
ended December 31, 1997 have been  incorporated by reference  herein in reliance
upon  the  report  of  KPMG  Peat  Marwick  LLP,  independent  certified  public
accountants,  incorporated by reference  herein,  and upon the authority of said
firm as experts in accounting and auditing.

     The  financial   statements  of  Sullivan  Broadcast  Holdings,   Inc.  and
Subsidiaries  as of December 31, 1997 and 1996 and for the years ended  December
31,  1997 and 1996 and for the period  from  inception  (June 2,  1995)  through
December 31, 1995 and the financial statements of Sullivan Broadcasting Company,
Inc. and Subsidiaries for the year ended December 31, 1995, incorporated in this
Prospectus  by  reference  to the  Current  Report  on Form  8-K/A  of  Sinclair
Broadcast Group,  Inc., dated December 2, 1997 (filed April 8, 1998),  have been
so incorporated in reliance on the report of Price  Waterhouse LLP,  independent
accountants,  given on the  authority  of said firm as experts in  auditing  and
accounting.


                                       26
<PAGE>


====================================        ====================================
     NO DEALER,  SALESPERSON  OR ANY 
OTHER PERSON HAS BEEN AUTHORIZED TO
GIVE ANY INFORMATION OR TO MAKE ANY
REPRESENTATIONS  OTHER  THAN  THOSE
CONTAINED IN THIS PROSPECTUS OR ANY
ACCOMPANYING  PROSPECTUS SUPPLEMENT
IN   CONNECTION   WITH  THE   OFFER
CONTAINED HEREIN,  AND, IF GIVEN OR
MADE,    SUCH     INFORMATION    OR
REPRESENTATIONS  MUST NOT BE RELIED
UPON AS HAVING BEEN  AUTHORIZED  BY
THE   COMPANY   OR   ANY   OF   THE
UNDERWRITERS.  THIS  PROSPECTUS AND                   1,663,109 SHARES    
ANY     ACCOMPANYING     PROSPECTUS                    
SUPPLEMENT  DO  NOT  CONSTITUTE  AN                    
OFFER OF ANY SECURITIES  OTHER THAN                   SINCLAIR BROADCAST    
THOSE TO WHICH  THEY  RELATE  OR AN                       GROUP, INC.       
OFFER TO SELL, OR A SOLICITATION OF                        
AN  OFFER  TO BUY,  THOSE  TO WHICH                         
THEY  RELATE  IN ANY  STATE  TO ANY
PERSON TO WHOM IT IS NOT  LAWFUL TO
MAKE SUCH OFFER IN SUCH STATE.  THE                  Class A Common Stock
DELIVERY OF THIS PROSPECTUS AND ANY
ACCOMPANYING  PROSPECTUS SUPPLEMENT
AT ANY TIME DO NOT  IMPLY  THAT THE                         
INFORMATION HEREIN IS CORRECT AS OF
ANY   TIME   SUBSEQUENT   TO  THEIR
RESPECTIVE DATES.

     --------------------------


         TABLE OF CONTENTS


<TABLE>
<CAPTION>
                               PAGE                  [GRAPHIC OMITTED]
                              -----               
<S>                            <C>
Available Information ......     1
Incorporation of Certain 
 Documents by Reference.....     2                 
The Company ................     3
Risk Factors ...............     3
Use of Proceeds ............    16
Market Price of Class A
 Common Stock ..............    16
Description of Capital Stock.   17
Selling Stockholders ........   25
Plan of Distribution ........   25
Legal Matters ...............   26
Experts .....................   26               --------------------------
</TABLE>
                                                    P R O S P E C T U S  

                                                                 __, 1998

                                                 --------------------------



===================================          ===================================



<PAGE>

                                    PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS


ITEM 15. INDEMNIFICATION OF DIRECTORS AND OFFICERS

     The Articles of Amendment and  Restatement and By-Laws of the Company state
that the Company  shall  indemnify,  and advance  expenses to, its directors and
officers  whether serving the Company or at the request of another entity to the
fullest extent permitted by and in accordance with Section 2-418 of the Maryland
General  Corporation  Law.  Section  2-418  contains  certain  provisions  which
establish that a Maryland corporation may indemnify any director or officer made
party  to any  proceeding  by  reason  of  service  in  that  capacity,  against
judgments,  penalties,  fines,  settlements  and  reasonable  expenses  actually
incurred by the director or officer in connection with such proceeding unless it
is established  that the director's or officer's act or omission was material to
the matter giving rise to the  proceeding  and the director or officer (i) acted
in bad faith or with active and deliberate dishonesty; (ii) actually received an
improper personal benefit in money,  property or services;  or (iii) in the case
of a criminal  proceeding,  had  reasonable  cause to  believe  that his act was
unlawful.  However,  if  the  proceeding  was  one  by or in  the  right  of the
corporation,  indemnification  may not be made if the  director  or  officer  is
adjudged  to be  liable  to the  corporation.  The  statute  also  provides  for
indemnification of directors and officers by court order.

     Section 12 of Article II of the Amended By-Laws of the Company  provides as
follows:

     A director shall perform his duties as a director,  including his duties as
a member of any  Committee of the Board upon which he may serve,  in good faith,
in a  manner  he  reasonably  believes  to be  in  the  best  interests  of  the
Corporation,  and with  such  care as an  ordinarily  prudent  person  in a like
position  would use under similar  circumstances.  In performing  his duties,  a
director  shall  be  entitled  to rely on  information,  opinions,  reports,  or
statements,  including  financial  statements and other  financial data, in each
case prepared or presented by:

       (a) one or  more  officers  or  employees  of the  Corporation  whom  the
           director  reasonably  believes to be reliable  and  competent  in the
           matters presented;

       (b) counsel, certified public accountants, or other persons as to matters
           which the  director  reasonably  believes to be within such  person's
           professional or expert competence; or

       (c) a  Committee  of the  Board  upon  which  he  does  not  serve,  duly
           designated  in  accordance  with  a  provision  of  the  Articles  of
           Incorporation  or the By-Laws,  as to matters  within its  designated
           authority,  which Committee the director reasonably believes to merit
           confidence.

       A director  shall not be  considered to be acting in good faith if he has
   knowledge  concerning  the matter in question  that would cause such reliance
   described  above to be  unwarranted.  A person  who  performs  his  duties in
   compliance  with this  Section  shall have no liability by reason of being or
   having been a director of the Corporation.

       The Company has also entered into indemnification agreements with certain
   officers and directors  which  provide that the Company  shall  indemnify and
   advance  expenses  to such  officers  and  directors  to the  fullest  extent
   permitted by applicable  law in effect on the date of the  agreement,  and to
   such  greater  extent  as  applicable  law may  thereafter  from time to time
   permit.  Such agreements  provide for the advancement of expenses (subject to
   reimbursement if it is ultimately  determined that the officer or director is
   not entitled to  indemnification)  prior to the  disposition  of any claim or
   proceeding.


                                      II-1
<PAGE>

ITEM 16. EXHIBITS



<TABLE>
<CAPTION>
 EXHIBIT NO.                                              DESCRIPTION
 -----------                                              -----------
<S>             <C>
23.1       Consent of Arthur Andersen LLP, independent certified public accountants
23.2       Consent of Price Waterhouse LLP, independent certified public accountants, relating to finan-
           cial statements of Sullivan Broadcast Holdings, Inc. and Subsidiaries
23.3       Consent of Price Waterhouse LLP, independent accountants, relating to financial statements
           of Sullivan Broadcasting Company, Inc. and Subsidiaries
23.4*      Consent of KPMG Peat Marwick LLP, independent certified public accountants, relating to
           financial statements of Max Media Properties LLC
24         Powers of Attorney  (Included  in the  signature  pages to the  Registration Statement)
 </TABLE>
*  To be supplied by amendment
- ----------
ITEM 17. UNDERTAKINGS

     (a) Insofar as indemnification for liabilities arising under the Securities
Act of 1933 may be permitted to directors,  officers and controlling  persons of
the  Registrants  pursuant  to the  provisions  described  in this  Registration
Statement or otherwise,  the  Registrant has been advised that in the opinion of
the Commission such indemnification is against public policy as expressed in the
Act  and  is,  therefore,   unenforceable.   In  the  event  that  a  claim  for
indemnification  against  such  liabilities  (other  than  the  payment  by  the
Registrants of expenses  incurred or paid by a director,  officer or controlling
persons of the  Registrants  in the  successful  defense of any action,  suit or
proceeding)  is  asserted by such  director,  officer or  controlling  person in
connection with the securities being registered, the Registrants will, unless in
the opinion of its counsel the matter has been settled by controlling precedent,
submit to a court of  appropriate  jurisdiction  the  question  of whether  such
indemnification  by it is against public policy as expressed in the Act and will
be governed by the final adjudication of such issue.

     (b) The undersigned registrant hereby undertakes that:

       (1) For purposes of determining  any liability  under the Securities Act,
   the  information  omitted from the form of  prospectus  filed as part of this
   registration  statement in reliance upon Rule 430A and contained in a form of
   prospectus  filed by the  registrant  pursuant  to Rule  424(b)(1)  or (4) or
   497(h)  under  the Act  shall  be  deemed  to be  part  of this  registration
   statement as of the time it was declared effective.

       (2) For the purpose of determining any liability under the Securities Act
   of 1933,  each  post-effective  amendment  that contains a form of prospectus
   shall be deemed to be a new registration statement relating to the securities
   offered  therein,  and the offering of such  securities at that time shall be
   deemed to be the initial bona fide offering thereof.

     (c) The undersigned registrant hereby undertakes:

       (1) To file, during any period in which offers or sales are being made, a
   post-effective amendment to this registration statement:

          (i) To include  any  prospectus  required  by section  10(a)(3) of the
     Securities Act of 1933;

          (ii) To reflect in the  prospectus  any facts or events  arising after
     the  effective  date of the  registration  statement  (or the  most  recent
     post-effective amendment thereof) which,  individually or in the aggregate,
     represent  a  fundamental  change  in  the  information  set  forth  in the
     registration statement;

          (iii) To include any material  information with respect to the plan of
     distribution not previously disclosed in the registration  statement or any
     material change to such information in the registration statement;


                                      II-2
<PAGE>

       (2)  That,  for the  purpose  of  determining  any  liability  under  the
   Securities Act of 1933, each such post-effective amendment shall be deemed to
   be a new registration  statement  relating to the securities offered therein,
   and the  offering of such  securities  at that time shall be deemed to be the
   initial bona fide offering thereof.

       (3) To remove from  registration by means of a  post-effective  amendment
   any of the securities being registered which remain unsold at the termination
   of the offering.


                                      II-3
<PAGE>

                                  SIGNATURES

     Pursuant to the  requirements of the Securities Act of 1933, the Registrant
certifies  that it has  reasonable  grounds to believe  that it meets all of the
requirements  for filing on Form S-3 and has duly caused this  Amendment  to the
Registration Statement to be signed on its behalf by the undersigned,  thereunto
duly authorized, in the City of Baltimore, Maryland on the 7th day of May, 1998.



                                     SINCLAIR BROADCAST GROUP, INC.

                                     By: /s/ David D. Smith
                                         --------------------------------------
                                         David D. Smith
                                         Chief Executive Officer and President


     Each person whose  signature  appears below hereby  appoints David D. Smith
and David B. Amy,  and both of them,  either of whom may act without the joinder
of the other,  as his true and lawful  attorney-in-fact  and  agents,  with full
power of substitution  and  resubstitution,  for him and in his name,  place and
stead,  in any and all  capacities,  to sign any and all  amendments  (including
post-effective  amendments) to this Registration  Statement and any registration
statements for the same offering filed pursuant to Rule 462 under the Securities
Act of 1933,  and to file the  same,  with all  exhibits  thereto  and all other
documents in  connection  therewith,  with the  Commission,  granting  unto said
attorney-in-fact  and agents full power and  authority to perform each and every
act and thing  appropriate  or necessary to be done, as full and for all intents
and purposes as he might or could do in person,  hereby ratifying and confirming
all that said attorney-in-fact and agents or their substitute may lawfully do or
cause to be done by virtue hereof.

     Pursuant  to  the   requirements  of  the  Securities  Act  of  1933,  this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated.




<TABLE>
<CAPTION>
          SIGNATURE                                  TITLE                           DATE
- -----------------------------   ----------------------------------------------   ------------
<S>                             <C>                                              <C>
        /s/ David D. Smith      Chairman of The Board,                           May 7, 1998
- ---------------------------      Chief Executive Officer, President and
        David D. Smith            Director (Principal Executive Officer)            
          
         /s/ David B. Amy       Chief Financial Officer (Principal Financial     May 7, 1998
- ---------------------------       and Accounting Officer)   
         David B. Amy            
            
     /s/ Frederick G. Smith     Director                                         May 7, 1998
- ---------------------------
        Frederick G. Smith

       /s/ J. Duncan Smith      Director                                         May 7, 1998
- ---------------------------
          J. Duncan Smith

       /s/ Robert E. Smith      Director                                         May 7, 1998
- ---------------------------
          Robert E. Smith

       /s/ Basil A. Thomas      Director                                         May 7, 1998
- ---------------------------
          Basil A. Thomas

    /s/ Lawrence E. McCanna     Director                                         May 7, 1998
- ---------------------------
       Lawrence E. McCanna
</TABLE>



                                      II-4
<PAGE>

                                 EXHIBIT INDEX



<TABLE>
<CAPTION>
 EXHIBIT NO.                                          DESCRIPTION
- -------------   ---------------------------------------------------------------------------------------
<S>             <C>
23.1           Consent of Arthur Andersen LLP,  independent  certified public  accountants
23.2           Consent of Price Waterhouse LLP, independent  certified public accountants,
               relating to financial statements of Sullivan Broadcast Holdings, Inc. and Subsidiaries
23.3           Consent of Price Waterhouse LLP, independent accountants, relating to financial state-
               ments of Sullivan Broadcasting Company, Inc. and Subsidiaries
23.4*          Consent of KPMG Peat Marwick LLP,  independent  certified public
               accountants,  relating  to  financial  statements  of Max  Media
               Properties LLC
24             Powers of Attorney  (Included  in the  signature  pages to the  Registration Statement)

* To be supplied by amendment

 </TABLE>




                                                                   EXHIBIT 23.1


                   CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS

     As independent public  accountants,  we hereby consent to the incorporation
by  reference  into the  Registration  Statement on form S-3 of our report dated
February 9, 1998, except for Note 24, as to which the date is February 23, 1998,
included in Form 10-K/A filed March 27, 1998, of Sinclair  Broadcast Group, Inc.
and of our report dated February 17, 1998, included in Form 8-K/A filed April 8,
1998,  of  Heritage  Media  Services,  Inc.  It should be noted that we have not
audited any financial statements of the Company subsequent to December 31, 1997,
or performed any audit procedures subsequent to the date of our report. 



                                                        /s/ Arthur Andersen LLP


Baltimore, Maryland
May 7, 1998





                                                                   EXHIBIT 23.2


                      CONSENT OF INDEPENDENT ACCOUNTANTS


We  hereby  consent  to  the   incorporation  by  reference  in  the  Prospectus
constituting  part of the  Registration  Statement  on  Form  S-3,  of  Sinclair
Broadcast  Group,  Inc.  (the  "Company")  of our report  dated  March 10,  1998
relating to the financial  statements of Sullivan Broadcast  Holdings,  Inc. and
Subsidiaries  as of December 31, 1996 and 1997 and for the period from inception
(June 2, 1995)  through  December 31, 1995 and for the years ended  December 31,
1996 and 1997, which appears in the Company's Current Report on Form 8-K/A dated
December 2, 1997 (filed April 8, 1998).  We also consent to the  reference to us
under the heading "Experts" in such Prospectus.

Price Waterhouse LLP
Boston, Massachusetts
May 7, 1998



                                                                   EXHIBIT 23.3



                      CONSENT OF INDEPENDENT ACCOUNTANTS


We  hereby  consent  to  the   incorporation  by  reference  in  the  Prospectus
constituting  part of the  Registration  Statement  on  Form  S-3,  of  Sinclair
Broadcast  Group,  Inc.  (the  "Company")  of our report  dated  March 25,  1996
relating to the financial statements of Sullivan  Broadcasting Company, Inc. and
Subsidiaries  for the  year  ended  December  31,  1995,  which  appears  in the
Company's  Current  Report on Form 8-K/A dated  December 2, 1997 (filed April 8,
1998).  We also consent to the  reference  to us under the heading  "Experts" in
such Prospectus.

Price Waterhouse LLP
Boston, Massachusetts
May 7, 1998


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