U.S. SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF
1934
Date of Report (Date of earliest event reported): May 4, 1998
Commission File No. 0-22524
REAL GOODS TRADING CORPORATION
(Exact name of small business issuer as specified in its charter)
California 68-0227324
(State or other jurisdiction of (IRS Employer Identification
incorporation or organization) Number)
555 Leslie Street, Ukiah, California 95482
(Address of principal executive offices) (Zip Code)
Issuer's telephone number, including area code: (707) 468-9292
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Item 5. Other events
The Registrant hereby incorporates by reference the information
contained in Attachment A hereto in response to this Item 5.
SIGNATURES
Pursuant to the requirements on the Securities Exchange Act of
1934, the Registrant has duly caused this report to be signed on
its behalf by the undersigned hereunto duly authorized.
REAL GOODS TRADING CORPORATION
(Registrant)
Date: May 7, 1998 By: [S]DONNA MONTAG
Donna Montag
Chief Financial Officer
For More Information: John Schaeffer, CEO For Immediate Release
707.468.9292 ext. 2440
Real Goods Announces Appointment of Ron Zell as President
- Adds Significant Depth to Retail and Catalog Direction
Ukiah, California, 4 May 1998...Real Goods Trading Corporation
(RGTC - Nasdaq), announced today the appointment of Ronald Zell
to the position of President of the Company. Zell, 58, formerly
President of Road Runner Sports, Senior VP of Marketing for Bear
Creek Corporation (Harry & David and Jackson/Perkins), and VP of
Retail for Eddie Bauer, specializes in bringing emerging growth
mail order and retail companies to profitability and sales growth
through infrastructure development and market positioning.
John Schaeffer, Real Goods Founder and former President, will
retain the titles of CEO and Chairman of the Board. Schaeffer
will remain responsible for strategic development of the catalog,
retail expansion, the Solar Living Center, and the Company's
Renewable Energy Division. Schaeffer commented "Real Goods is
fortunate to have grown to a point where we need both a President
and a CEO. Ron specializes in taking companies with great ideas
to the next stage in their development and in doing it very
profitably. I look forward to having more time to develop our
strategic growth plans with Ron running the Company on a day-
to-day basis."
Newly appointed President, Ron Zell, commented "I recognized
immediately that Real Goods had a strong foundation with a
committed staff and a strong vision. I look forward to working
with John, the Board, and the staff to bring Real Goods to new
heights of efficiency, profitability and growth." Zell will
begin his new position on May 18, just in time for the closing of
Real Goods third successful direct public offering on June 30th,
and in time to experience SolFest 98, which the Company is billing
as the largest solar event in history. SolFest 98 takes place at
the Solar Living Center in Hopland, California on June 20-21.
Real Goods Trading Corporation sells a broad range of energy and
conservation products through its catalogs, retail stores, and on
its website (www.realgoods.com) (call 800.762.7325 for a free
catalog). The Company believes that it is the largest retailer of
these products in the world. The corporation's common stock is
publicly traded on the Chicago Stock Exchange under the symbol
"RGT," on the Nasdaq small cap market under the symbol RGTC, and
through a bulletin board maintained on its web site
(http://www.realgoods.com).
