MADDEN STEVEN LTD
S-3, 1999-11-17
FOOTWEAR, (NO RUBBER)
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   AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON NOVEMBER 17, 1999
                                              REGISTRATION NO. 333--__________
- --------------------------------------------------------------------------------


                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM S-3
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933


                               STEVEN MADDEN, LTD.
                 (NAME OF SMALL BUSINESS ISSUER IN ITS CHARTER)

       DELAWARE                        3140                      13-3588231
- -------------------------  ----------------------------     -------------------
(STATE OR OTHER JURIS-     (PRIMARY STANDARD INDUSTRIAL      (I.R.S. EMPLOYER
 DICTION OF ORGANIZATION)     CLASSIFICATION CODE NO.)      IDENTIFICATION NO.)

          (ADDRESS AND TELEPHONE NUMBER OF PRINCIPAL EXECUTIVE OFFICES)

                              52-16 BARNETT AVENUE
                        LONG ISLAND CITY, NEW YORK 11104
                                 (718) 446-1800

                   (ADDRESS OF PRINCIPAL PLACE OF BUSINESS OR
                      INTENDED PRINCIPAL PLACE OF BUSINESS)

                                  STEVEN MADDEN
                             CHIEF EXECUTIVE OFFICER
                              52-16 BARNETT AVENUE
                        LONG ISLAND CITY, NEW YORK 11104
                                 (718) 446-1800
            (NAME, ADDRESS AND TELEPHONE NUMBER OF AGENT FOR SERVICE)

                              ALAN N. FORMAN, ESQ.
                         BERLACK, ISRAELS & LIBERMAN LLP
                              120 WEST 45TH STREET
                               NEW YORK, NY 10036
                                 (212) 704-0100
                              (212) 704-0196 (FAX)

         APPROXIMATE  DATE OF  PROPOSED  SALE TO THE  PUBLIC:  FROM TIME TO TIME
AFTER THE  EFFECTIVE  DATE OF THIS  REGISTRATION  STATEMENT AS DETERMINED BY THE
SELLING SECURITYHOLDERS.

         IF THE ONLY SECURITIES  BEING REGISTERED ON THIS FORM ARE BEING OFFERED
PURSUANT TO DIVIDEND OR INTEREST  REINVESTMENT PLANS, PLEASE CHECK THE FOLLOWING
BOX. [ ]

         IF ANY OF THE  SECURITIES  BEING  REGISTERED  ON  THIS  FORM  ARE TO BE
OFFERED  ON A  DELAYED  OR  CONTINUOUS  BASIS,  PURSUANT  TO RULE 415  UNDER THE
SECURITIES ACT OF 1933,  OTHER THAN  SECURITIES  OFFERED ONLY IN CONNECTION WITH
DIVIDEND OR REINVESTMENT PLANS, CHECK THE FOLLOWING BOX: [X]

         IF THIS FORM IS FILED TO REGISTER ADDITIONAL SECURITIES FOR AN OFFERING
PURSUANT TO RULE 462(B) UNDER THE SECURITIES ACT, PLEASE CHECK THE FOLLOWING BOX
AND LIST  THE  SECURITIES  ACT  REGISTRATION  STATEMENT  NUMBER  OF THE  EARLIER
EFFECTIVE REGISTRATION STATEMENT FOR THE SAME OFFERING. [ ]

         IF THIS  FORM IS A  POST-EFFECTIVE  AMENDMENT  FILED  PURSUANT  TO RULE
462(C) UNDER THE SECURITIES ACT, CHECK THE FOLLOWING BOX AND LIST THE SECURITIES
ACT  REGISTRATION   STATEMENT  NUMBER  OF  THE  EARLIER  EFFECTIVE  REGISTRATION
STATEMENT FOR THE SAME OFFERING. [ ]

         IF DELIVERY OF THE  PROSPECTUS  IS EXPECTED TO BE MADE PURSUANT TO RULE
434, PLEASE CHECK THE FOLLOWING BOX. [ ]

                                                              CONTINUED OVERLEAF
<PAGE>
<TABLE>
<CAPTION>
                                                  CALCULATION OF REGISTRATION FEE
==================================================================================================================
TITLE OF EACH CLASS OF SECURITIES TO  AMOUNT TO BE  PROPOSED MAXIMUM    PROPOSED MAXIMUM AGGREGATE   AMOUNT OF
BE REGISTERED                         REGISTERED    OFFERING PRICE PER  OFFERING PRICE               REGISTRATION
                                                    SECURITIES                                       FEE
- -----------------------------------------------------------------------------------------------------------------
<S>                                    <C>               <C>                  <C>                     <C>
Common Stock                           200,000(1)        $7.50(2)             $ 1,500,000             $ 417.00
- -----------------------------------------------------------------------------------------------------------------
Total Registration Fee                                                                                $ 417.00
==================================================================================================================
</TABLE>

(1)      Includes 200,000 shares of Common Stock issuable upon the exercise of a
         Warrant Agreement issued to the Selling Securityholder by the Company.

(2)      The proposed  maximum offering price per share is based upon designated
         exercise price set forth in the Warrant Agreement issued to the Selling
         Securityholder by the Company.


         THE REGISTRANT HEREBY AMENDS THIS  REGISTRATION  STATEMENT ON SUCH DATE
OR DATES AS MAY BE NECESSARY TO DELAY ITS  EFFECTIVE  DATE UNTIL THE  REGISTRANT
SHALL FILE A FURTHER AMENDMENT WHICH SPECIFICALLY  STATES THAT THIS REGISTRATION
STATEMENT SHALL  THEREAFTER  BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(A) OF
THE  SECURITIES  ACT OF 1933 OR UNTIL THE  REGISTRATION  STATEMENT  SHALL BECOME
EFFECTIVE ON SUCH DATE AS THE COMMISSION,  ACTING PURSUANT TO SAID SECTION 8(A),
MAY DETERMINE.

<PAGE>

PROSPECTUS                         SUBJECT TO COMPLETION DATED NOVEMBER 17, 1999

                               STEVEN MADDEN, LTD.



                         200,000 Shares of Common Stock


         All of the shares of common stock being offered by this  prospectus are
being   sold  by  the   selling   securityholder   named   under  the   "Selling
Securityholder"  section  of  this  Prospectus  beginning  on page  ___.  We are
registering the shares pursuant to Warrant  Agreement between us and the selling
securityholder.  The term "Shares" shall be used in this  Prospectus to refer to
the  shares  of  Steven  Madden  Ltd.  Common  stock  to be sold by the  Selling
Securityholder and the term "Selling  Securityholder" shall refer to the selling
securityholder identified on page of this Prospectus.

         The Selling  Securityholder  will sell the Shares issuable  pursuant to
warrants they own as described  under "Plan of  Distribution"  beginning on page
11. Steven Madden, Ltd. will not receive any of the proceeds from this offering.
However, we will receive $7.50 for each warrant that is exercised by the Selling
Securityholder,  and if all of the warrants owned by the Selling  Securityholder
are exercised, we will receive a total of $1,500,000.

         Our common  stock is quoted on The  Nasdaq  National  Market  under the
symbol  "SHOO".  The closing  price of the common  stock on November 5, 1999 was
$13.44 per share.

         Our principal  executive  offices are located at 52-16 Barnett  Avenue,
Long Island City, New York 11104. Our telephone number is (718) 446-1800.

                      -------------------------------------

         An investment in our common stock  involves a high degree of risk.  See
"Risk Factors" beginning on page 4.

                      -------------------------------------

         NEITHER THE SECURITIES AND EXCHANGE COMMISSION NOR ANY STATE SECURITIES
COMMISSION HAS APPROVED OR DISAPPROVED  THESE SECURITIES OR DETERMINED THAT THIS
PROSPECTUS  IS TRUTHFUL OR  COMPLETE.  ANY  REPRESENTATION  TO THE CONTRARY IS A
CRIMINAL OFFENSE.

                      -------------------------------------

         The  information in this prospectus is not complete and may be changed.
We may not sell these securities until the registration statement filed with the
Securities and Exchange Commission is effective. This prospectus is not an offer
to  sell  these  securities  and it is  not  soliciting  an  offer  to by  these
securities in any state where the offer or sale is not permitted.

                  THE DATE OF THIS PROSPECTUS IS ______, 1999.

<PAGE>


                              AVAILABLE INFORMATION

                  We file reports,  proxy statements and other  information with
the Securities and Exchange  Commission.  Those  reports,  proxy  statements and
other information may be obtained:

                  o        At the Public Reference Room of the SEC, Room 1023 --
                           Judiciary  Plaza, 450 Fifth Street,  NW,  Washington,
                           D.C. 20549;

                  o        At the  public  reference  facilities  at  the  SEC's
                           regional offices located at Seven World Trade Center,
                           13th Floor,  New York, New York 10048 or Northwestern
                           Atrium Center,  500 West Madison Street,  Suite 1400,
                           Chicago, Illinois 60661;

                  o        From the SEC, Public Reference Room, Judiciary Plaza,
                           450 Fifth Street, N.W., Washington, D.C. 20549;

                  o        At the  offices of The  Nasdaq  Stock  Market,  Inc.,
                           Reports  Section,  1735 K Street,  N.W.,  Washington,
                           D.C. 20006; or

                  o        From  the  Internet  site  maintained  by the  SEC at
                           http://www.sec.gov, which contains reports, proxy and
                           information    statements   and   other   information
                           regarding issuers that file  electronically  with the
                           SEC.

         Some locations may charge  prescribed  rates or modest fees for copies.
For  more  information  on  the  public   reference  rooms,   call  the  SEC  at
1-800-SEC-0330.

         This prospectus is part of a registration  statement that we filed with
the  SEC.  The  registration  statement  contains  more  information  than  this
prospectus  regarding  our  Company  and our  common  stock,  including  certain
exhibits.  You can get a copy of the registration  statement from the SEC at the
addresses listed above or from its Internet file.

                     INCORPORATION OF DOCUMENTS BY REFERENCE

         The SEC allows us to "incorporate by reference" the information we file
with them,  which means that we can  disclose  important  information  to you by
referring to you those documents.  The information  incorporated by reference is
considered to be part of this  prospectus,  and later  information  that we file
with the SEC will  automatically  update  and  supersede  this  information.  We
incorporate by reference the documents  listed below and any future filings made
with the SEC under Section 13(a),  13(c), 14 or 15(d) of the Securities Exchange
Act of 1934 until the selling  shareholders sell all the shares. This prospectus
is part of registration  statement we filed with the SEC  (Registration No. 333-
_________).

         o Quarterly  Report on Form 10-Q for the quarter  ended  September  30,
           1999.

         o Quarterly Report on Form 10-Q for the quarter ended June 30, 1999.

         o Quarterly Report on Form 10-Q for the quarter ended March 31, 1999.

         o Proxy Statement on Schedule 14A dated April 30, 1999.

         o Annual Report on Form 10-K for the year ended December 31, 1998.

         o The  description  of the  Common  Stock,  par value  $.0001 per share
           ("Common   Stock"),   of  Steven  Madden,   Ltd.   contained  in  its
           registration  statement  filed under  Section 12 of the Exchange Act,
           including  any  amendment or report filed for the purpose of updating
           such description.

                                       2
<PAGE>


         On request,  we will provide at no cost to each person,  including  any
beneficial  owner, who receives a copy of this prospectus,  a copy of any or all
of the documents  incorporated  in this  prospectus  by  reference.  We will not
provide  exhibits to any of such  documents,  however,  unless such exhibits are
specifically incorporated by reference into those documents.  Requests should be
directed to the Chief Financial  Officer of Steven Madden,  Ltd.,  52-16 Barnett
Avenue, Long Island City, New York 11104, telephone number (718) 446-1800.

         You should rely only on the  information  incorporated  by reference or
provided in this prospectus.  We have not authorized  anyone else to provide you
with different  information.  We are not making an offer of these  securities in
any state  where the offer is not  permitted.  You should  not  assume  that the
information in this prospectus is accurate as of any date other that the date on
the front of this document.


                                   THE COMPANY

         Steven Madden, Ltd. (together with its subsidiaries will be referred to
as the "Company")  designs,  sources and sells fashion  footwear under the Steve
Madden(R),  l.e.i.(R) and David Aaron(R) brands for women and girls ages 8 to 45
years. The Company's branded products are designed to appeal to  style-conscious
consumers in the junior and better market segments.  As of October 31, 1999, the
Company  distributes  its  products  through its website at  WWW.STEVEMADDEN.COM
thirty-eight  (38) Steve Madden(R) retail stores,  one (1) David Aaron(R) store,
three (3) outlet  stores and more than three  thousand  (3,000)  department  and
specialty  store  locations in the United  States,  Australia,  Canada,  Israel,
Mexico and Venezuela.  The Company's product line includes core products,  which
are sold  year-round,  complemented by a broad range of updated styles which are
designed to establish or capitalize on market trends.

         The Company's business is comprised of three (3) distinct  segments:  a
wholesale division which includes Steve Madden(R), l.e.i.(R) and David Aaron(R);
a retail  subsidiary;  and a private label  subsidiary.  The Company also has an
aggressive  licensing program and has through October 31, 1999 entered into nine
(9)  licensing  agreements  for  belts,  sportswear  and  jeanswear,  outerwear,
handbags,  sunglasses,  hosiery,  intimate apparel,  hair accessory products and
jewelry.  Given the strength of brand awareness in the juniors marketplace,  the
Company has  entered  into  separate  license  agreements  pursuant to which the
Company has the right to source, distribute and market footwear under the lei(R)
trademark and the Jordache trademark.

         Steven Madden, Ltd., was incorporated as a New York corporation on July
9, 1990 and reincorporated under the same name in Delaware in November 1998. The
Company was founded and developed by Steven Madden,  its principal  designer and
Chief  Executive  Officer,   President  and  Chairman  of  the  Board,  who  has
established a reputation  for his creative  designs,  popular styles and quality
products at accessible  price points.  The Company  completed its initial public
offering  in  December  1993 and its  securities  traded on The Nasdaq  SmallCap
Market until  December  1996.  In January 1997,  the Company's  shares of Common
Stock and Class B Common Stock  Purchase  Warrants  began  trading on The Nasdaq
National  Market  under the symbols  "SHOO" and "SHOOZ",  respectively.  In July
1998, the Class B Warrants were called for  redemption by the Company,  and as a
result,  the Company  received  approximately  $10,800,000  in proceeds from the
exercise of the Class B Warrants.

         The Company maintains its principal  executive offices at 52-16 Barnett
Avenue, Long Island City, NY 11104, telephone number (718) 446-1800.

                                       3
<PAGE>


                                  RISK FACTORS

         You  should  carefully   consider  the  risks  described  below  before
investing in our company.  The risks and  uncertainties  described below are not
the only ones facing our company. Other risks and uncertainties that we have not
predicted or assessed may also adversely affect our company.

         Some of the  information in this  prospectus  contains  forward-looking
statements that involve  substantial risks and  uncertainties.  You can identify
these  statements  by  forward-looking  words such as "may,"  "will,"  "expect,"
"anticipate,"  "believe,' "intend,"  "estimate," and "continue" or other similar
words.  You should read  statements  that contain these words  carefully for the
following reasons:

         o    the statements may discuss our future expectations;
         o    the statements may contain  projections of our future  earnings or
              of our financial condition; and
         o    the statements may state other "forward-looking" information.

         We believe it is  important  to  communicate  our  expectations  to our
investors.  There  may be  events  in  the  future,  however,  that  we are  not
accurately  able to predict or over which we have no control.  The risk  factors
listed below, as well as any cautionary language in or incorporated by reference
into this prospectus,  provide examples of risks,  uncertainties and events that
may cause our  actual  results to differ  materially  from the  expectations  we
describe in our  forward-looking  statements.  Before you invest in our company,
you should be aware that the  occurrence  of any of the events  described in the
risk  factors  below,  elsewhere  in or  incorporated  by  reference  into  this
prospectus  and other events that we have not predicted or assessed could have a
material  adverse effect on our earnings,  financial  condition or business.  In
such case, the trading price of our securities could decline and you may lose or
all or part of your investment.

RISKS EFFECTING OUR COMPANY

         WE ARE DEPENDENT ON KEY  PERSONNEL.  We are  dependent,  in particular,
upon the services of Steven  Madden,  our Chief  Executive  Officer,  President,
Chairman of the Board and chief designer and Rhonda Brown,  our Chief  Operating
Officer.  If Mr.  Madden or Ms.  Brown are  unable to  provide  services  to the
Company for whatever  reason,  the business  could be  adversely  affected.  The
Company  therefore  maintains a key person life  insurance  policy on Mr. Madden
with  coverage  in the amount of $10  million;  however,  the  Company  does not
maintain a policy on Ms. Brown. The Company has an employment  contract with Mr.
Madden that expires on December 31, 2007,  and an  employment  contract with Ms.
Brown that expires on June 30, 2001. In the event Mr.  Madden is terminated  for
other than cause or total  disability,  the Company  will be required to pay Mr.
Madden's  remaining  salary under his contract,  half of which must be paid upon
termination.  Mr. Madden is also entitled  during the term of the contract to an
annual  $50,000  non-accountable  expense  account.  In the event of a change in
control,  Mr. Madden and Ms. Brown may choose to continue their  employment with
the Company or terminate employment and receive the remaining salary under their
respective contracts. Since Mr. Madden and Ms. Brown are involved in all aspects
of the Company's business, there can be no assurance that a suitable replacement
for either  could be found if either  were  unable to perform  services  for the
Company.  As a  consequence,  a loss of Mr.  Madden,  Ms.  Brown  or  other  key
management  personnel  could have a material  adverse  effect upon the Company's
business,  results of  operations  and  financial  condition.  In addition,  the
Company's  ability to market its  products  and to maintain  profitability  will
depend, in large part, on its ability to attract and retain qualified personnel.
Competition for such personnel is intense and there can be no assurance that the
Company will be able to attract and retain such personnel.  The inability of the
Company to attract and retain  such  qualified  personnel  would have a material
adverse  effect on the Company's  business,  financial  condition and results of
operations.

                                       4
<PAGE>


         OUR SALES ARE SUBJECT TO RAPIDLY  CHANGING  CONSUMER  PREFERENCES.  Our
success  will  depend in  significant  part upon our ability to  anticipate  and
respond  to  product  and  fashion  trends  in the  womens,  juniors  and  girls
marketplace  as well as to  anticipate,  gauge  and react to  changing  consumer
demands in a timely  manner.  We cannot be certain that the  Company's  products
will  correspond  to the  changes in taste and demand or that we will be able to
successfully  market  products which respond to such trends.  If we misjudge the
market for our products, the Company may have significant excess inventories for
some products and missed opportunities with others. In addition, misjudgments in
merchandise  selection could  adversely  affect the our image with our customers
and weak sales and  resulting  markdown  requests  from  customers  could have a
material  adverse  effect on the Company's  business,  results of operations and
financial condition.

         DEMAND FOR OUR  PRODUCTS  MAY DECLINE IN A  RECESSIONARY  ECONOMY.  The
fashion footwear industry is cyclical,  with purchases tending to decline during
recessionary  periods when disposable  income is low.  Purchases of contemporary
shoes and accessories tend to decline during  recessionary  periods and also may
decline at other  times.  While the Company has fared well in recent  years in a
difficult retail environment, there can be no assurance that the Company will be
able to maintain  its  historical  rate of growth in revenues and  earnings,  or
remain  profitable  in the  future.  A  recession  in the  national  or regional
economies or  uncertainties  regarding  future economic  prospects,  among other
things, could affect consumer spending habits and have a material adverse effect
on the Company's business, results of operations and financial condition.

         CHANGES IN THE RETAIL  INDUSTRY MAY EFFECT DEMAND FOR OUR PRODUCTS.  In
recent  years,  the retail  industry  has  experienced  consolidation  and other
ownership  changes,  including  the  rapid  expansion  of  retail  sales via the
internet. In addition,  some of our customers have operated under the protection
of the federal  bankruptcy  laws. In the future,  retailers in the United States
and  in   foreign   markets   may   consolidate,   undergo   restructurings   or
reorganizations,  or realign their affiliations, any of which could decrease the
number of stores that carry the  Company's  products or increase  the  ownership
concentration  within the retail  industry.  This could  result in  pressure  by
retail customers of the Company's products to reduce wholesale prices charged by
the Company and to provide retail customers with additional benefits. While such
changes in the retail  industry  have not had a material  adverse  effect on the
Company's business or financial  condition,  there can be no assurance as to the
future effect of any such changes.

         WE MAY NOT EFFECTIVELY MANAGE OUR INVENTORY.  Our ability to manage our
inventories  properly is an important  factor in the success of our  operations.
Inventory  shortages can  adversely  affect the timing of shipments to customers
and  diminish  brand  loyalty.  Conversely,  excess  inventories  can  result in
increased  interest costs as well as lower gross margins due to the necessity of
providing  discounts to our retail  customers.  The  inability of the Company to
effectively  manage its inventory  would have a material  adverse  effect on the
Company's business, financial condition and results of operations.

         WE ARE  DEPENDENT  UPON A LIMITED  NUMBER OF  CUSTOMERS.  The Company's
wholesale customers purchasing footwear consist principally of department stores
and  specialty  stores,  including  shoe  boutiques.  Certain  of the  Company's
department store customers,  including some under common ownership,  account for
significant  portions  of the  Company's  wholesale  net sales.  Presently,  the
Company sells  approximately  sixty  percent (60%) of its wholesale  products to
department stores, including Federated Stores (Bloomingdales,  Burdines,  Macy's
and Bullocks),  Dillards,  Nordstrom,  Dayton Hudson and May  Department  Stores
(Famous  Barr,  Filene's,  Foley's,  Hecht's,  Kaufmann's,  Meier &  Frank,  and
Robinson's  May) and  approximately  forty (40%)  percent to  specialty  stores,
including shoe boutiques.  The Company's largest wholesale customers,  Federated
Stores  and  Nordstrom,  account  for  approximately  twenty  percent  (20%) and
seventeen percent (17%) of the Company's wholesale sales, respectively.

                                       5
<PAGE>


         The  Company  believes  that a  substantial  portion  of  sales  of the
Company's  licensed  products  by its  licensing  partners  are also made to the
Company's largest department store customers.  The Company generally enters into
a number of purchase order  commitments with its customers for each of its lines
every  season  and does not  enter  into  long-term  agreements  with any of its
customers.  Therefore,  a decision by Federated  Stores,  Nordstrom or any other
significant  customer,  whether motivated by competitive  conditions,  financial
difficulties or otherwise,  to decrease the amount of merchandise purchased from
the Company or its licensing partners, or to change its manner of doing business
could  have a  material  adverse  effect on the  Company's  business,  financial
condition and results of operations. The Company sells its products primarily to
retail stores across the United States and extends credit based on an evaluation
of each customer's  financial condition,  usually without requiring  collateral.
While  various  retailers,  including  some  of the  Company's  customers,  have
experienced  financial  difficulties  in the past few years which  increased the
risk of extending  credit to such  retailers,  the  Company's  losses due to bad
debts have been limited.  However,  financial  difficulties  of a customer could
cause the Company to curtail  business with such customer or require the Company
to assume more credit risk relating to such customer's receivables.

         WE ARE DEPENDENT ON FOREIGN MANUFACTURERS. A significant portion of the
Company's  products are  currently  sourced  outside the United  States  through
arrangements with a number of foreign manufacturers in four different countries.
During the year ended  December 31,  1998,  approximately  95% of the  Company's
products  were  purchased  from  sources  outside the United  States,  including
Mexico, China, Brazil and Spain.

         Risks   inherent  in  foreign   operations   include  work   stoppages,
transportation  delays  and  interruptions,  changes in  social,  political  and
economic  conditions  which  could  result in the  disruption  of trade from the
countries in which the Company's  manufacturers  or suppliers  are located,  the
imposition  of additional  regulations  relating to imports,  the  imposition of
additional duties, taxes and other charges on imports,  significant fluctuations
of the value of the dollar against  foreign  currencies,  or restrictions on the
transfer  of funds,  any of which  could have a material  adverse  effect on the
Company's business,  financial condition and results of operations.  The Company
does not believe that any such economic or political  conditions will materially
affect the Company's ability to purchase products,  since a variety of materials
and alternative sources exist. The Company cannot be certain,  however,  that it
will be able to  identify  such  alternative  sources  without  delay or without
greater cost to the Company,  if ever.  The Company's  inability to identify and
secure  alternative  sources of supply in this  situation  would have a material
adverse  effect on the Company's  business,  financial  condition and results of
operations.

         The  Company's  imported  products  are also  subject to United  States
customs  duties.  The United  States and the  countries  in which the  Company's
products are produced or sold may, from time to time, impose new quotas, duties,
tariffs, or other  restrictions,  or may adversely adjust prevailing quota, duty
or tariff  levels,  any of which  could  have a material  adverse  effect on the
Company's business, financial condition and results of operations.

         MANUFACTURERS'  MAY FAIL TO  MANUFACTURE  IN A TIMELY  MANNER,  TO MEET
QUALITY  STANDARDS OR TO USE  ACCEPTABLE  LABOR  PRACTICES.  As is common in the
footwear  industry,  the Company  contracts for the manufacture of a majority of
its products to its specifications  through foreign  manufacturers.  The Company
does not own or operate any manufacturing  facilities and is therefore dependent
upon independent  third parties for the manufacture of all of its products.  The
Company's  products are manufactured to its  specifications by both domestic and
international  manufacturers.  The inability of a manufacturer to ship orders of
the  Company's  products  in a timely  manner or to meet the  Company's  quality
standards could cause the Company to miss the delivery date  requirements of its
customers for those items, which could result in cancellation of orders, refusal
to accept deliveries or a reduction in purchase prices,  any of which could have
a material  adverse effect on the Company's  business,  financial  condition and
results of operations.

                                       6
<PAGE>


         Although the Company enters into a number of purchase order commitments
each season specifying a time frame for delivery,  method of payment, design and
quality specifications and other standard industry provisions,  the Company does
not have long-term  contracts with any  manufacturer.  As a consequence,  any of
these  manufacturing  relationships  may be terminated,  by either party, at any
time.  Although the Company believes that other facilities are available for the
manufacture  of the  Company's  products,  both within and outside of the United
States, there can be no assurance that such facilities would be available to the
Company  on an  immediate  basis,  if at all,  or that the costs  charged to the
Company by such manufacturers will not be greater than those presently paid.

         The  Company   requires  its   licensing   partners   and   independent
manufacturers  to operate in compliance with  applicable  laws and  regulations.
While the Company promotes  ethical  business  practices and the Company's staff
periodically   visits  and   monitors   the   operations   of  its   independent
manufacturers,  the Company does not control such  manufacturers  or their labor
practices.  The violation of labor or other laws by an independent  manufacturer
of the Company or by one of the Company's licensing partners,  or the divergence
of an independent  manufacturer's  or licensing  partner's  labor practices from
those generally accepted as ethical in the United States,  could have a material
adverse  effect on the Company's  business,  financial  condition and results of
operations.

         WE FACE  INTENSE  COMPETITION.  The  fashionable  footwear  industry is
highly  competitive  and  barriers to entry are low. The  Company's  competitors
include specialty companies as well as companies with diversified product lines.
The  recent  substantial  growth  in  the  sales  of  fashionable  footwear  has
encouraged  the entry of many new  competitors  and increased  competition  from
established companies.  Most of these competitors,  including Kenneth Cole, Nine
West, DKNY, Sketchers,  Nike and Guess, have significantly greater financial and
other  resources than the Company and there can be no assurance that the Company
will be able to compete  successfully  with other  fashion  footwear  companies.
Increased  competition could result in pricing  pressures,  increased  marketing
expenditures  and loss of market share, and could have a material adverse effect
on the Company's business,  financial  condition and results of operations.  The
Company believes effective advertising and marketing,  fashionable styling, high
quality and value are the most important competitive factors and plans to employ
these  elements  as  it  develops  its  products.  The  Company's  inability  to
effectively  advertise  and market its  products  could have a material  adverse
effect on the Company's business, financial condition and results of operations.

         WE ARE SUBJECT TO RISKS FROM RAPID  EXPANSION  OF OUR RETAIL  BUSINESS.
The  Company's  continued  growth  depends  to a  significant  degree on further
developing  the Steve  Madden  and David  Aaron  brands,  creating  new  product
categories  and businesses  and operating  Company-owned  stores on a profitable
basis. The Company plans to open three (3) Steve Madden retail stores during the
fourth  quarter of 1999 and ten (10) stores during the year ending  December 31,
2000. The Company's recent and planned expansion  includes the opening of stores
in new  geographic  markets.  New markets have in the past  presented,  and will
continue to present, competitive and merchandising challenges that are different
from  those  faced by the  Company  in its  existing  markets.  There  can be no
assurance that the Company will be able to open new stores, and if opened,  that
such  new  stores  will  be able  to  achieve  sales  and  profitability  levels
consistent with existing stores.  The Company's retail expansion is dependent on
a number of  factors,  including  the  Company's  ability  to locate  and obtain
favorable  store sites,  the  performance of the Company's  wholesale and retail
operations, and the ability of the Company to manage such expansion and hire and
train  personnel.  Past comparable  store sales results may not be indicative of
future  results,  and there can be no assurance  that the  Company's  comparable
store sales  results will  increase or not decrease in the future.  In addition,
there can be no  assurance  that the  Company's  strategies  to  increase  other
sources of revenue,  which may include  expansion of its  licensing  activities,
will be  successful or that the Company's  overall sales or  profitability  will
increase or not be adversely  affected as a result of the implementation of such
retail strategies.

                                       7
<PAGE>


         The Company's growth has increased and will continue to increase demand
on the Company's  managerial,  operational  and  administrative  resources.  The
Company has recently invested significant  resources in, among other things, its
management  information systems and hiring and training new personnel.  However,
in order to manage currently  anticipated  levels of future demand,  the Company
may be required  to, among other  things,  expand its  distribution  facilities,
establish  relationships  with new  manufacturers  to produce its products,  and
continue to expand and improve its financial,  management and operating systems.
There can be no assurance  that the Company will be able to manage future growth
effectively  and a failure to do so could have a material  adverse effect on the
Company's business, financial condition and results of operations.

         THERE  ARE  SEASONAL  AND  QUARTERLY  FLUCTUATIONS  IN  DEMAND  FOR OUR
PRODUCTS.  The Company's quarterly results may fluctuate quarter to quarter as a
result of the timing of  holidays,  weather,  the timing of larger  shipments of
footwear,  market  acceptance of the Company's  products,  the mix,  pricing and
presentation  of the  products  offered  and sold,  the hiring and  training  of
additional  personnel,  the  timing  of  inventory  write  downs,  the  cost  of
materials,  the mix between  wholesale,  retail and  licensing  businesses,  the
incurrence of other  operating  costs and factors beyond the Company's  control,
such as general economic conditions and actions of competitors. In addition, the
Company expects its sales and operating results may fluctuate significantly with
the  opening of new retail  stores,  the  amount of revenue  contributed  by new
stores,  changes in comparable store sales and the introduction of new products.
Accordingly,  the results of operations in any quarter will not  necessarily  be
indicative  of the results  that may be  achieved  for a full fiscal year or any
future quarter.

         WE  MAY  NOT  BE  ABLE  TO  PROTECT  OUR  TRADEMARKS  AND  SERVICEMARKS
PROTECTION.  The Steve  Madden and Steve  Madden plus Design  trademarks/service
marks have been  registered  in numerous  International  Classes (25  clothing &
shoes; 18 leather goods, such as handbags & wallets; 9 eye wear, 14 jewelry,  35
retail store  services)  in the United  States.  The Company also has  trademark
registrations  in the U.S. for the marks Eyeshadows By Steve Madden (Int'l Cl. 9
eye wear),  Ice Tea (Int'l Cl. 25 clothing)  and Soho Cobbler  (Int.  Cl. 9, eye
wear, 25 clothing & shoes).

         The Company further owns  registrations  for the Steve Madden and Steve
Madden plus Design  trademarks/service marks in various International Classes in
China, Hong Kong, Israel,  Japan, Korea, Mexico,  Panama, South Africa,  Taiwan,
the 15 cooperating countries of Europe and the Benelux countries and has pending
applications  for registration for the Steve Madden and Steve Madden plus Design
trademarks/service  marks  in  Argentina,   Australia,  Brazil,  Canada,  Chile,
Colombia, Italy, Malaysia, Mexico, Peru, Thailand and Venezuela. There can be no
assurance,  however,  that the Company will be able to effectively obtain rights
to the Steve Madden mark throughout all of the countries of the world. Moreover,
no  assurance  can be given that others will not assert  rights in, or ownership
of, trademarks and other  proprietary  rights of the Company or that the Company
will be able to successfully resolve such conflicts.  The failure of the Company
to protect  such rights from  unlawful  and  improper  appropriation  may have a
material  adverse  effect on the  Company's  business,  financial  condition and
results of operation.

         Additionally,  the  Company  owns  registrations  for the  David  Aaron
trademark and service mark in various International Classes in the United States
(Int'l Cl. 25 clothes,  shoes, 18 leather goods,  handbags,  wallets,  35 retail
store  services),  Australia,  Canada,  Hong  Kong,  Israel,  Spain  and  the 15
cooperating  countries in Europe.  The Company further has pending  applications
for registration of the David Aaron trademark and service mark in Japan,  Panama
and South  Africa.  The Company  believes  that the David Aaron  trademark has a
significant value and is important to the marketing of the Company's products.

                                       8
<PAGE>


                  The Company  believes  that its  trademarks/service  marks and
other  proprietary  rights are  important  to its  success  and its  competitive
position.   Accordingly,  the  Company  devotes  substantial  resources  to  the
establishment   and  protection  of  its   trademarks  on  a  worldwide   basis.
Nevertheless, there can be no assurance that the actions taken by the Company to
establish  and  protect  its  trademarks  and other  proprietary  rights will be
adequate to prevent  imitation  of its  products by others or to prevent  others
from  seeking to block  sales of the  Company's  products  as  violative  of the
trademarks and proprietary rights of others. Moreover, no assurance can be given
that others will not assert  rights in, or ownership  of,  trademarks  and other
proprietary  rights  of the  Company  or  that  the  Company  will  be  able  to
successfully  resolve such conflicts.  In addition,  the laws of certain foreign
countries may not protect  proprietary  rights to the same extent as do the laws
of the United  States.  The failure of the Company to establish and then protect
such proprietary  rights from unlawful and improper  appropriation  could have a
material  adverse  impact on the  Company's  business,  financial  condition and
results of operations.

         FOREIGN CURRENCY FLUCTUATIONS COULD ADVERSELY EFFECT OUR PROFITABILITY.
The Company  generally  purchases  its products in U.S.  dollars.  However,  the
Company  sources  substantially  all of its products  overseas and, as such, the
cost of these  products  may be affected by changes in the value of the relevant
currencies.  Changes in currency  exchange  rates may also  affect the  relative
prices at which the Company and foreign  competitors  sell their products in the
same market.  There can be no assurance that foreign currency  fluctuations will
not  have a  material  adverse  impact  on  the  Company's  business,  financial
condition and results of operations.

         WE DO NOT EXPECT TO PAY DIVIDENDS.  The Company anticipates that all of
its earnings in the foreseeable future will be retained to finance the continued
growth and  expansion of its  business and has no current  intention to pay cash
dividends.

         WE ARE  SUBJECT  TO RISKS  FROM  THE YEAR  2000  PROBLEM.  The  Company
recognizes  that a  challenging  problem  exists in that many  computer  systems
worldwide do not have the capability of  recognizing  the year 2000 or the years
thereafter.  No easy  technological  "quick fix" has yet been developed for this
problem.  The Company has spent a  considerable  sum of money to assure that all
its software programs are year 2000 compliant and believes that we are presently
year 2000  compliant.  This "Year 2000  Computer  Problem"  creates risk for the
Company from unforeseen problems in its own software and from third parties with
whom the Company  deals.  Such  failures of the Company  and/or  third  parties'
computer  systems  could have a material  adverse  effect on the Company and its
ability to conduct its business in the future.

INVESTMENT RISKS

         OUR STOCK PRICE HAS HISTORICALLY BEEN VOLATILE,  WHICH MAY MAKE IT MORE
DIFFICULT FOR YOU TO RESELL SHARES WHEN YOU WANT AT PRICES YOU FIND  ATTRACTIVE.
The trading price of our common stock has been and may continue to be subject to
wide fluctuations.  During 1998 and the first [nine months] of 1999, the closing
sale prices of our common stock on The Nasdaq Stock Market  ranged from $3.56 to
$14.94.  The stock  price may  fluctuate  in  response to a number of events and
factors,  such as quarterly  variations in operating  results,  announcements of
technological  innovations or new products by us or our competitors,  changes in
financial  estimates and recommendations by securities  analysts,  the operating
and  stock  price  performance  of  other  companies  that  investors  may  deem
comparable, and news reports relating to trends in our markets. In addition, the
stock  market in  general,  and the market  prices  for  footwear  companies  in
particular,  have  experienced  volatility  that may have been  unrelated to the
operating  performance  of such  companies.  These  broad  market  and  industry
fluctuations  may  adversely  affect the price of our stock,  regardless  of our
operating performance.

                                       9
<PAGE>


         MANAGEMENT  BENEFICIALLY  OWNS  APPROXIMATELY  27% OF OUR STOCK;  THEIR
INTERESTS  COULD  CONFLICT WITH YOURS;  SIGNIFICANT  SALES OF STOCK HELD BY THEM
COULD HAVE A NEGATIVE  EFFECT ON OUR STOCK PRICE.  As of October 31,  1999,  our
directors  and  executive   officers   beneficially   own  3,773,316  shares  or
approximately  27% of  our  outstanding  common  stock.  As a  result  of  their
beneficial  ownership (which assumes options owned by them were exercised),  our
directors and executive  officers could control  matters  requiring  stockholder
approval,  including  the  election of  directors  and  approval of  significant
corporate  transactions.  Such concentration of ownership along with substantial
payments  owed by the Company  under the terms of  employment  may also have the
effect  of  delaying  or  preventing  a change in  control  of the  Company.  In
addition,  sales of  significant  amounts of shares  held by our  directors  and
executive  officers or the prospect of these sales,  could adversely  affect the
market price of our Common stock.

         OUTSTANDING  OPTIONS  AND  WARRANTS  MAY  EFFECT US  NEGATIVELY.  As of
October 31, 1999, the Company had  outstanding  options to purchase an aggregate
of approximately  2,811,675 shares of Common Stock.  Holders of such options are
likely to  exercise  them when,  in all  likelihood,  the Company  could  obtain
additional  capital on terms more  favorable than those provided by the options.
While options are outstanding,  they may adversely affect the terms in which the
Company could obtain  additional  capital and negatively impact the market price
for the Company's shares of Common Stock.

         ANTI-TAKEOVER PROVISIONS COULD MAKE IT MORE DIFFICULT FOR A THIRD PARTY
TO ACQUIRE  US. Our board of  directors  has the  authority  to issue up to five
million  (5,000,000)  shares of  preferred  stock and to  determine  the  price,
rights,  preferences,  privileges and restrictions,  including voting rights, of
those shares without any further vote or action by the stockholders.  The rights
of the holders of common stock may be subject to, and may be adversely  affected
by, the rights of the holders of any  Preferred  stock that may be issued in the
future.  The  issuance  of  preferred  stock may have the  effect  of  delaying,
deferring  or  preventing  a change of control of Steven  Madden,  Ltd.  without
further action by the stockholders and may adversely affect the voting and other
rights of the holders of common stock.  We have no present plans to issue shares
of preferred stock. In addition,  our charter documents do not permit cumulative
voting,  which may make it more  difficult  for a third party to gain control of
the our board of Directors.


                                 USE OF PROCEEDS

         We will not receive any of the proceeds  from the sale of the Shares by
the Selling Securityholder. However, we will receive $7.50 for each warrant that
is exercised by the Selling Securityholder,  and if all of the warrants owned by
the Selling Securityholder are exercised, we will receive a total of $1,500,000.
We intend to use all of such proceeds for working capital and general  corporate
purposes.  Pending use of the  proceeds,  they will be  invested in  short-term,
interest bearing securities or money market funds.


              ISSUANCES OF SECURITIES TO THE SELLING SECURITYHOLDER

         On October 12,  1995,  our company  engaged  Ladenburg,  Thalmann & Co.
Inc., a registered  broker-dealer,  as its financial advisor. Under the terms of
the engagement  agreement,  Ladenberg  Thalmann agreed to provide such financial
consulting  services as Steven Madden,  Ltd. may reasonably  request. As part of
the  compensation  paid to Ladenberg  Thalmann,  the Company issued to Ladenberg
Thalmann a warrant exercisable for 200,000 shares of common stock at an exercise
price of $7.50 per share (the fair market  value of our common stock at the time
of  issuance).  We also  granted  Ladenberg  Thalmann  the right to require  the
registration  of the shares  issuable  upon the exercise of the warrant with the
Securities  and  Exchange  Commission  for sale to the public.  In August  1999,
Ladenberg  Thalmann  notified us that it was exercising its right to require the
registration of the 200,000 shares of common stock issuable upon the exercise of
the warrant. As a result, we filed a registration  statement with the Securities
and Exchange  Commission which includes this prospectus.  The warrant expires on
September 7, 2000.

                                       10
<PAGE>


                             SELLING SECURITYHOLDER

         This prospectus relates to the proposed resale of 200,000 shares of our
common stock by Ladenburg,  Thalmann & Co., Inc. or its transferees (referred to
as the "Selling Securityholders"). None of such shares are currently outstanding
and all of such shares are  issuable  upon  exercise of the warrant  held by the
Selling Securityholder at $7.50 per share.

         Based upon  11,306,643  shares  outstanding as of October 31, 1999, the
Selling  Securityholder  beneficially owns  approximately  1.8% of the Company's
shares  of  Common  Stock  outstanding.   Following  the  sale  by  the  Selling
Securityholder  of all  200,000  Shares,  the  Selling  Securityholder  will not
beneficially own any shares of the Company's Common Stock.

                                       11
<PAGE>


                              PLAN OF DISTRIBUTION

         Shares of common stock covered hereby may be offered and sold from time
to time by the  Selling  Securityholder.  The  Selling  Securityholder  will act
independently of us in making  decisions with respect to the timing,  manner and
size of each sale. The Selling  Securityholder may sell the Shares being offered
hereby:  (i) on The Nasdaq National Market,  or otherwise at prices and at terms
then  prevailing or at prices related to the then current market price;  or (ii)
in private sales at negotiated  prices  directly or through a broker or brokers,
who may act as agent or as  principal  or by a  combination  of such  methods of
sale.  The  Selling  Securityholder  and any  underwriter,  dealer  or agent who
participate   in  the   distribution   of  such  shares  may  be  deemed  to  be
"underwriters"  under  the  Securities  Act,  and any  discount,  commission  or
concession  received  by such  persons  might be  deemed  to be an  underwriting
discount or commission under the Securities Act. We have agreed to indemnify the
Selling  Securityholder against certain liabilities arising under the Securities
Act.

         Any  broker-dealer  participating  in such  transactions  as agent  may
receive commissions from the Selling Securityholder (and, if acting as agent for
the  purchaser  of such  shares,  from  such  purchaser).  Usual  and  customary
brokerage  fees may be paid by the Selling  Securityholder.  Broker-dealers  may
agree with the Selling  Securityholder to sell a specified number of shares at a
stipulated price per share, and, to the extent such a broker-dealer is unable to
do so acting as agent for the Selling  Securityholder,  to purchase as principal
any unsold shares at the price required to fulfill the broker-dealer  commitment
to the Selling  Securityholder.  Broker-dealers  who acquire shares as principal
may thereafter  resell such shares from time to time in transactions  (which may
involve  crosses  and block  transactions  and which  may  involve  sales to and
through other  broker-dealers,  including  transactions of the nature  described
above)  in the  over-the-counter  market,  in  negotiated  transactions  or by a
combination of such methods of sale or otherwise at market prices  prevailing at
the time of sale or at negotiated  prices,  and in connection  with such resales
may pay to or receive from the purchasers of such shares commissions computed as
described above.

         We have advised the Selling  Securityholder that the  anti-manipulation
rules under the  Exchange  Act may apply to sales of Shares in the market and to
the activities of the Selling  Securityholder and their affiliates.  The Selling
Securityholder   have   advised  us  that   during  such  time  as  the  Selling
Securityholder  may be  engaged in the  attempt  to sell the  Shares  registered
hereunder, they will:

         - not engage in any  stabilization  activity in connection  with any of
           our securities;

         - not  bid for or  purchase  any of our  securities  or any  rights  to
           acquire our  securities,  or attempt to induce any person to purchase
           any of our securities or rights to acquire our securities  other than
           as permitted under the Exchange Act;

         - not effect any sale or  distribution  of the Shares  until  after the
           prospectus shall have been appropriately amended or supplemented,  if
           required, to set forth the terms thereof; and

         - effect  all  sales  of  Shares  in  broker's   transactions   through
           broker-dealers acting as agents, in transactions directly with market
           makers,  or in privately  negotiated  transaction  where no broker or
           other third party (other than the purchaser) is involved.

         The  Selling   Securityholder  may  indemnify  any  broker-dealer  that
participates  in  transactions  involving the sale of the shares against certain
liabilities,  including  liabilities  arising  under  the  Securities  Act.  Any
commissions   paid  or  any  discounts  or  concessions   allowed  to  any  such
broker-dealers,  and any profits  received on the resale of such shares,  may be
deemed to be underwriting  discounts and commissions under the Securities Act if
any such broker-dealers purchase shares as principal.

                                       12
<PAGE>


         In order to comply  with the  securities  laws of  certain  states,  if
applicable,  our common  stock will be sold in such  jurisdictions  only through
registered or licensed brokers or dealers.  In addition,  in certain states, the
common  stock  may not be sold  unless  such  shares  have  been  registered  or
qualified for sale in the applicable state or an exemption from the registration
or qualification requirement is available and is complied with.

         We have agreed to use its best efforts to maintain the effectiveness of
this  registration  statement with respect to the shares of common stock offered
hereunder  by the Selling  Securityholder.  There can be no  assurance  that the
selling  securityholders  will sell all or any of the  shares  of  common  stock
offered hereunder.

         We will not receive any of the proceeds  from the sale of the Shares by
the Selling  Securityholders  or their  transferees.  "Selling  Securityholders"
includes  donees and pledgees  selling  shares  received  from the named Selling
Securityholder after the date of this prospectus.


                                  LEGAL MATTERS

         The validity of our securities  offered hereby have been passed upon by
Berlack, Israels & Liberman LLP.

                                     EXPERTS

         The consolidated  financial  statements of Steven Madden, Ltd. included
in our  annual  report  on Form  10-K  for the year  ended  December  31,  1998,
incorporated  by  reference in this  Prospectus  have been audited by Richard A.
Eisner & Company,  LLP, independent  auditors, as indicated in their report with
respect thereto,  and are incorporated  herein by reference in reliance upon the
report of such firm given  upon their  authority  as experts in  accounting  and
auditing.

                      DISCLOSURE OF COMMISSION POSITION ON
                  INDEMNIFICATION OF SECURITIES ACT LIABILITIES

         Insofar as indemnification for liabilities arising under the Securities
Act may be permitted to our directors,  officers,  and controlling  persons,  we
have been advised that in the opinion of the Commission this  indemnification is
against  public  policy as expressed  in the  Securities  Act and is,  therefore
unenforceable.  In the  event  that a claim  of  indemnification  against  these
liabilities,  other than our  payment of expense  incurred or paid by one of our
directors,  officers,  or controlling  persons in the successful  defense of any
action, suit or proceeding, is asserted by that director, officer or controlling
person in connection with the securities being  registered,  we will,  unless in
the  opinion  of our  counsel  the  matter  has been  settled  by a  controlling
precedent,  submit to a court of appropriate  jurisdiction  the question whether
this  indemnification  by us is  against  public  policy  as  expressed  in  the
Securities Act and will be governed by the final adjudication of these issues.

                                       13
<PAGE>


     You  should  rely only on the  information  incorporated  by  reference  or
provided in this prospectus.  We have not authorized  anyone else to provide you
with different  information.  We are not making an offer of these  securities in
any state  where the offer is not  permitted.  You should  not  assume  that the
information in this prospectus is accurate as of any date other that the date on
the front of this document.




                                TABLE OF CONTENTS
                                                                            Page
                                                                            ----

Available Information......................................................   2
Risk Factors...............................................................   4
Use of Proceeds............................................................  10
Selling Securityholder.....................................................  11
Plan of Distribution.......................................................  12
Legal Matters..............................................................  13
Experts....................................................................  13
Disclosure of Commission
  Position on Indemnification of
  Securities Act Liabilities ..............................................  13





                               STEVEN MADDEN, LTD.

                         200,000 SHARES OF COMMON STOCK






                                   PROSPECTUS










                                 ________, 1999

<PAGE>


                                     PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS

Item 14.  Other Expenses of Issuance and Distribution.

         The estimated expenses in connection with this offering are as follows:

         SEC filing fee..........................................   $     417.00
         Legal fees and expenses*................................   $  15,000.00
         Accounting fees and expenses*...........................   $  10,000.00
         Blue Sky fees and expenses*.............................   $         --
         Printing and engraving*.................................   $   2,000.00
         Transfer Agent's and Registrar fees*....................   $         --
         Miscellaneous expenses*.................................   $     583.00
                                                                    ------------
         Total...................................................   $  28,000.00
                                                                    ============

*        Estimated

Item 15.   INDEMNIFICATION OF DIRECTORS AND OFFICERS.

         Section  145 of the  Delaware  General  Corporation  Law  (the  "DGCL")
provides that a corporation may indemnify its directors and officers, as well as
other employees and individuals,  against expenses (including  attorneys' fees),
judgments,  fines and amounts paid in settlement in  connection  with  specified
actions,  suits or  proceedings,  whether  civil,  criminal,  administrative  or
investigative  (other than an action by or in the right of the  corporation -- a
"derivative  action"),  if  they  acted  in  good  faith  and in a  manner  they
reasonably  believed  to be in or not  opposed  to  the  best  interests  of the
corporation,  and,  with respect to any criminal  action or  proceeding,  had no
reasonable  cause to believe their conduct was unlawful.  A similar  standard is
applicable in the case of derivative actions,  except that  indemnification only
extends to expenses (including  attorneys' fees) incurred in connection with the
defense or settlement of such actions,  and the statute  requires court approval
before  there  can  be  any   indemnification   in  which  the  person   seeking
indemnification  has been found liable to the corporation.  The statute provides
that it is not  exclusive  of other  indemnification  that may be  granted  by a
corporation's  charter,  bylaws,  disinterested director vote, stockholder vote,
agreement or otherwise.

         Article Tenth of the Company's  Certificate of Incorporation  states as
follows:

         The Corporation  shall, to the fullest extent  permitted by Section 145
of the  General  Corporation  Law of the State of  Delaware,  as the same may be
amended and supplemented, indemnify any and all persons whom it shall have power
to indemnify  under said  section from and against any and all of the  expenses,
liabilities, or other matters referred to in or covered by said section, and the
indemnification  provided for herein shall not be deemed  exclusive of any other
rights to which those  indemnified  may be entitled under any Bylaw,  agreement,
vote of stockholders or disinterested directors or otherwise,  both as to action
in his official capacity and as to action in another capacity while holding such
office,  and shall  continue  as to a person  who has  ceased to be a  director,
officer,  employee,  or agent and shall  inure to the  benefit  of their  heirs,
executors, and administrators of such a person.

                                      II-1
<PAGE>


ITEM 16.  EXHIBITS.

Exhibits
- --------

  4.1     Warrant Agreement issued to the Selling Securityholder
  5.1     Opinion of Berlack, Israels & Liberman LLP
 23.1     Consent of Berlack, Israels & Liberman LLP (included in Exhibit 5.1)
 23.2     Consent of Richard A. Eisner & Company, LLP

*      Incorporated by Reference to the Company's Registration Statement on Form
       SB-2, No. 333-11015.

ITEM 17.  UNDERTAKINGS.

         (a)  RULE 415 OFFERING

         The undersigned registrant will:

         1. File,  during any period in which  offers or sales are being made, a
post-effective amendment to this registration statement to:

         (i)   Include any prospectus required by Section 10(a)(3) of the Act;
         (ii)  Reflect in the prospectus any facts or events which, individually
or in the aggregate, represent a fundamental change in the information set forth
in the registration statement;

         (iii) Include any  additional or changed  material  information  on the
plan of distribution;

         2. For determining  liability under the Securities Act, treat each such
post-effective  amendment  as a new  registration  statement  of the  securities
offered,  and the offering of such securities at that time shall be deemed to be
the initial bona fide offering.

         3. File a post-effective  amendment to remove from  registration any of
the securities that remain unsold at the end of the offering.

         (c)  INDEMNIFICATION

         Insofar as indemnification for liabilities arising under the Securities
Act may be  permitted  to  directors,  officers  or  controlling  persons of the
Registrant   pursuant  to  the  provisions  referred  to  in  Item  15  of  this
Registration Statement or otherwise, the Registrant has been advised that in the
opinion of the  Commission  such  indemnification  is against  public  policy as
expressed in the Securities Act and is, therefore,  unenforceable.  In the event
that a claim  for  indemnification  against  such  liabilities  (other  than the
payment by the Registrant of expenses incurred or paid by a director, officer or
controlling  person of the Registrant in the  successful  defense of any action,
suit or proceeding) is asserted by such director,  officer or controlling person
in connection with the securities being registered,  the Registrant will, unless
in the  opinion  of its  counsel  the matter  has been  settled  by  controlling
precedent,  submit to a court of appropriate  jurisdiction  the question whether
such  indemnification  by it is  against  public  policy  as  expressed  in  the
Securities Act and will be governed by the final adjudication of such issue.

                                      II-2
<PAGE>


         (d)  RULE 430A

         The undersigned Registrant will:

         (1) For  determining  any liability under the Securities Act, treat the
information  omitted  from  the  form  of  prospectus  filed  as  part  of  this
registration statement in reliance upon Rule 430A and contained in the form of a
prospectus  filed by the Company under Rule 424(b)(1) or (4) or 497(h) under the
Securities  Act as  part of  this  Registration  Statement  as of the  time  the
Commission declared it effective.

         (2) For  determining any liability under the Securities Act, treat each
post-effective   amendment   that  contains  a  form  of  prospectus  as  a  new
Registration Statement for the securities offered in the Registration Statement,
and the offering of the  securities  at that time shall be deemed as the initial
bona fide offering of those securities.

                                      II-3
<PAGE>


                                   SIGNATURES

         Pursuant to the  requirement of the Securities Act of 1933, as amended,
the  Registrant,  certifies  that it has  reasonable  grounds to believe that it
meets  all the  requirements  for  filing on Form S-3 and has duly  caused  this
Registration Statement to be signed on its behalf by the undersigned,  thereunto
duly  authorized,  in Long Island City,  New York,  on the 15th day of November,
1999.

                                          STEVEN MADDEN, LTD.


                                          By: /s/ STEVEN MADDEN
                                             -----------------------------------
                                             Steven Madden
                                             Chairman of the Board, President
                                             and Chief Executive Officer

         Pursuant  to the  requirements  of the  Securities  Act of  1933,  this
Registration  Statement  or  Amendments  thereto  has been  signed  below by the
following persons in the capacities and on the dates indicated.

Signature                             Title                              Date
- ---------                             -----                              ----


/s/ STEVEN MADDEN
- --------------------------   Chairman of the Board,            November 15, 1999
Steven Madden                President and Chief Executive
                             Officer


/s/ RHONDA BROWN
- --------------------------   Chief Operating Officer           November 15, 1999
Rhonda Brown                 and Director


/s/ ARVIND DHARIA
- --------------------------   Chief Financial and               November 15, 1999
Arvind Dharia                Accounting Officer
                             and Director


/s/ JOHN BASILE
- --------------------------   Executive Vice President          November 15, 1999
John Basile                  and Director


/s/ CHARLES KOPPELMAN
- --------------------------
Charles Koppelman            Director                          November 15, 1999


/s/ JOHN L. MADDEN
- --------------------------
John L. Madden               Director                          November 15, 1999


/s/ PETER MIGLIORINI
- --------------------------
Peter Migliorini             Director                          November 15, 1999


/s/ LES WAGNER
- --------------------------
Les Wagner                   Director                          November 15, 1999


                                      II-4


                                   EXHIBIT 4.1

                                WARRANT AGREEMENT

<PAGE>

               WARRANT FOR THE PURCHASE OF SHARES OF COMMON STOCK


No. ___________                                                   Shares 200,000


         FOR VALUE RECEIVED,  Steven Madden,  Ltd. (the  "Company"),  a New York
corporation,  hereby  certifies  that  Ladenburg,  Thalmann & Co.  Inc.,  or its
permitted assigns are entitled to purchase from the Company, at any time or from
time to time commencing September 7, 1996, and prior to 5:00 p.m., New York City
time then current,  on September 7, 2000,  200,000 fully paid and non-assessable
shares of the common  stock,  $.0001 par value,  of the Company at the  purchase
price of $7.50 per share. (Hereinafter, (i) said common stock, together with any
other equity  securities which may be issued by the Company with respect thereto
or in  substitution  therefor,  is referred to as the "Common  Stock,"  (ii) the
shares of the Common Stock purchasable hereunder are referred to as the "Warrant
Shares," (iii) the aggregate  purchase  price payable  hereunder for the Warrant
Shares is referred to as the "Aggregate  Warrant  Price," (iv) the price payable
hereunder  for each of the shares of the  Warrant  Shares is  referred to as the
"Per Share Warrant Price" and (v) this warrant and all warrants hereafter issued
in exchange or substitution for this warrant are referred to as the 'Warrants.")
The Aggregate Warrant Price is not subject to adjustment.  The Per Share Warrant
Price is subject to adjustment as hereinafter provided; in the event of any such
adjustment,  the number of Warrant  Shares  shall be adjusted  by  dividing  the
Aggregate  Warrant Price by the Per Share  Warrant  Price in effect  immediately
after such adjustment.


1.        EXERCISE OF WARRANT.

          (a) This  Warrant  may be  exercised,  in whole at any time or in part
          from time to time,  commencing  September  7, 1996 (the  "Commencement
          Date"),  and prior to 5.00 p.m.,  New York city time then current,  on
          September  7,  2000 (the  "Expiration  Date"),  by the  holder of this
          Warrant  (the  "Holder") by the  Surrender  of this Warrant  (with the
          subscription  form at the end hereof duly executed) at the address set
          forth in Subsection 10(a) hereof,  together with proper payment of the
          Aggregate  Warrant Price,  or the  proportionate  part thereof if this
          Warrant is exercised in part.  Payment for the Warrant Shares shall be
          made by certified or official bank check,  payable to the order of the
          Company.  If this Warrant is  exercised in part,  this Warrant must be
          exercised  for a number of whole shares of the Common  Stock.  and the
          Holder is  entitled to receive a new  Warrant  covering  the number of
          Warrant Shares in respect of which this Warrant has not been exercised
          and setting  forth the  proportionate  part of the  Aggregate  Warrant
          Price  applicable  to such  Warrant  Shares.  Upon  its  exercise  and
          surrender of this Warrant, the Company will (i) issue a certificate or
          certificate  in the name of the Holder for the number of whole  shares
          of the Common Stock to which the Holder shall be entitled and, if this
          Warrant is exercised in whole, in lieu of any fractional  share of the
          Common Stock to which the Holder shall be entitled,  pay cash equal to
          the fair value of such fractional share (determined in such reasonable
          manner as the Board of Directors of the Company shall determine),  and
          (ii) deliver the other  securities and properties  receivable upon the
          exercise of this Warrant,  or the  proportionate  part thereof if this
          Warrant is  exercised  in part,  pursuant  to the  provisions  of this
          Warrant

<PAGE>

2.       RESERVATION OF WARRANT SHARES.

          The Company agrees that, prior to the expiration of this Warrant,  the
          Company  will at all times have  authorized  and in reserve,  and will
          keep  available,  solely for issuance or delivery upon the exercise of
          this  Warrant,  such  number of shares  of the  Common  Stock and such
          amount of other  securities  and properties as from time to time shall
          be deliverable  to the Holder upon the exercise of this Warrant,  free
          and clear of all  restrictions on sale or transfer (except such as may
          be imposed under  applicable  federal and state  securities  laws) and
          free and  clear of all  preemptive  rights  and all  other  rights  to
          purchase Securities of the Company.

3.       PROTECTION AGAINST DILUTION.

          (a) If,  at any  time or from  time  to time  after  the  date of this
          Warrant,   the  Company  shall   distribute  to  the  holders  of  its
          outstanding Common Stock, (i) securities,  other than shares of Common
          Stock,  or (ii) property  other than cash dividends paid in conformity
          with past practice,  without payment therefor,  with respect to Common
          Stock, then. and in each such case, the Holder,  upon exercise of this
          Warrant,  shall be  entitled to receive the  securities  and  property
          which the Holder  would have held on the date of such  exercise if, on
          the date of this Warrant,  the Holder had been the holder of record of
          the  number of shares of the  Common  Stock  subscribed  for upon such
          exercise  and,  during the period from the date of this Warrant to and
          including the date of such exercise,  had retained such shares and the
          securities and properties receivable by the Holder during such period.
          Notice  of each such  distribution  shall be  forthwith  mailed to the
          Holder.

          (b) If,  at any  time or from  time  to time  after  the  date of this
          Warrant,  the Company shall (i) pay a dividend or make a  distribution
          on its capital  stock in shares of Common  Stock,  (ii)  subdivide its
          outstanding  shares of Common  Stock into a greater  number of shares,
          (iii)  combine its  outstanding  shares of Common Stock into a smaller
          number of shares or (iv) issue by reclassification of its Common Stock
          any  shares of capital  stock of the  Company,  the Per Share  Warrant
          Price in effect  immediately prior to such action shall he adjusted so
          that the Holder of any Warrant thereafter  exercised shall be entitled
          to receive the number of shares of Common Stock or other capital stock
          of the Company  which he would have owned or been entitled to received
          immediately  following  the  happening of any of the events  described
          above had such Warrant been exercised  immediately  prior thereto.  An
          adjustment   made   pursuant  to  this  (b)  shall  become   effective
          immediately  after  the  record  date  in the  case of a  dividend  or
          distribution  and  shall  become  effective   immediately   after  the
          effective  date  in  the  case  of  a   subdivision,   combination  or
          reclassification.  If, as a result of an  adjustment  made pursuant to
          this  (b),  the  holder  of any  Warrant  thereafter  surrendered  for
          exercise  shall  become  entitled  to  receive  shares  of two or more
          classes of capital  stock or shares of Common Stock and other  capital
          stock of the  Company,  the Board of  Directors  (whose  determination
          shall be conclusive  and shall be described in a written notice to the
          Holder of any Warrant promptly after such adjustment)  shall determine

                                       2
<PAGE>

          the  allocation  of the adjusted Per Share  Warrant  Price  between or
          among  shares of such  classes  or  capital  stock or shares of Common
          Stock and other capital stock.

          (c) In case of any  consolidation  or merger to which the Company is a
          party other than a merger or consolidation in which the Company is the
          continuing  corporation,  or in case  of any  sale  or  conveyance  to
          another  entity of the  property  of the  Company  as an  entirety  or
          substantially as an entirety, or in the case of any statutory exchange
          of securities with another entity (including any exchange  effectuated
          in  connection  with  a  merger  of any  other  corporation  with  the
          Company),  the Holder of this Warrant shall have the right  thereafter
          to convert such Warrant into the kind and amount of  securities,  cash
          or other  property  which he would have owned or have been entitled to
          receive  immediately  after  such  consolidation,   merger,  statutory
          exchange,   sale  or  conveyance   had  this  Warrant  been  exercised
          immediately prior to the effective date of such consolidation, merger,
          statutory  exchange,  sale  or  conveyance  and in any  such  case  if
          necessary,  appropriate adjustment shall be made in the application of
          the  provisions set forth in this Section 3 with respect to the rights
          and interests thereafter of the Holder of this Warrant to the end that
          the  provisions   set  forth  in  this  Section  3  shall   thereafter
          correspondingly be made applicable, as nearly as may reasonably be, in
          relation  to any  share  of  stock or  other  securities  or  property
          thereafter  deliverable  on the  exercise of this  Warrant.  The above
          provisions   of  this  3(f)  will   similarly   apply  to   successive
          consolidations,  mergers,  statutory' exchanges, sales or conveyances.
          Notice of any such consolidation,  merger, statutory exchange, sale or
          conveyance,  and of said  provisions so proposed to be made,  shall be
          mailed to the Holder not less than 20 days prior to such event. A sale
          of  all  or  substantially  all of the  assets  of the  Company  for a
          consideration  consisting  primarily of  securities  shall be deemed a
          consolidation or merger for the foregoing purposes.

          (d) No  adjustment  in the Per Share  Warrant  Price shall be required
          unless  such  adjustment  would  require an increase or decrease of at
          least $0.05 per share of Common  Stock;  PROVIDED,  HOWEVER,  that any
          adjustments  which by reason of this (g) are not  required  to be made
          shall be  carried  forward  and taken into  account in any  subsequent
          adjustment;  and PROVIDED FURTHER however,  that adjustments  shall be
          required and made in accordance  with the provisions of this Section 3
          (other  than this (g)) not later than such time as may be  required in
          order to preserve the tax-free  nature of a distribution to the Holder
          of this Warrant or Common Stock. All calculations under this Section 3
          shall  be made to the  nearest  cent or to the  nearest  1/100th  of a
          share,  as the case may be. Anything in this Section 3 to the contrary
          notwithstanding, the Company shall be entitled to make such reductions
          in the Per Share Warrant Price,  in addition to those required by this
          Section 3, as it in its discretion shall deem to be advisable in order
          that any stock  dividend,  subdivision  of shares or  distribution  of
          rights to purchase stock or securities convertible or exchangeable for
          stock hereafter made by the Company to its  shareholders  shall not be
          taxable.

          (e)  Whenever the Per Share  Warrant  Price is adjusted as provided in
          this Section 3 and upon any  modification  of the rights of the Holder
          of this Warrant in accordance  with this Section 3, the Company shall,
          at its own  expense,  within  ten  (10)  days of  such  adjustment  or
          modification,  deliver to the holder of this Warrant a certificate  of

                                       3
<PAGE>

          the Principal  Financial  Officer of the Company setting forth the Per
          Share  Warrant  Price and the  number of  Warrant  Shares  after  such
          adjustment or the effect of such  modification,  a brief  statement of
          the facts requiring such adjustment or modification  and the manner of
          computing the same. In addition, within thirty (30) days of the end of
          the  Company's  fiscal  year next  following  any such  adjustment  or
          modification,  the Company shall,  at its own expense,  deliver to the
          Holder of this Warrant a certificate of a firm of  independent  public
          accountants of recognized  standing selected by the Board of Directors
          (who may be the regular  auditors of the  Company)  setting  forth the
          same  information  as required  by such  Principal  Financial  Officer
          Certificate.

          (f) If the  Board  of  Directors  of the  Company  shall  declare  any
          dividend  or other  distribution  in cash with  respect  to the Common
          Stock, other than out of earned surplus, the Company shall mail notice
          thereof to the  Holder not less than 10 days prior to the record  date
          fixed for  determining  shareholders  entitled to  participate in such
          dividend or other distribution.

4.        FULLY-PAID STOCK: TAXES.

          The Company agrees that the shares of the Common Stock  represented by
          each  and  every  certificate  for  Warrant  Shares  delivered  on the
          exercise of this Warrant in accordance with the terms hereof shall, at
          the  time  of  such  delivery,  be  validly  issued  and  outstanding,
          fully-paid and  non-assessable and not subject to preemptive rights or
          other contractual  rights to purchase  securities of the Company,  and
          the Company  will take all such  actions as may be necessary to assure
          that the par value or stated  value,  if any,  per share of the Common
          Stock is at all times equal to or less than the then Per Share Warrant
          Price. The Company further covenants and agrees that it will pay, when
          due, and payable, any end all federal and state stamp,  original issue
          or similar  taxes  which may be payable in respect of the issue of any
          Warrant Share or certificate therefor.

5.       REGISTRATION UNDER SECURITIES ACT OF 1933.

          (a) The  Company  agrees  that if, at any one time  during  the period
          commencing  on September 7, 1996 and ending on September 7, 2000,  the
          Holder and/or the Holders of any other Warrants  and/or Warrant Shares
          who or  which  shall  hold not less  than 50% of the  Warrants  and/or
          Warrant  Shares  outstanding  at such  time  and not  previously  sold
          pursuant  to  this   Section  5,  request  that  the  Company  file  a
          registration  statement  under the  Securities Act of 1933 (the "Act")
          covering  all or any of the  Warrant  Shares,  the  Company  will  (i)
          promptly notify the Holder and all other registered  holders,  if any.
          of  other  Warrant  and/or  Warrant  Shares  that  such   registration
          statement  will be filed and that the  Warrant  Shares  which are then
          held,  and/or which way be acquired upon the exercise of Warrants,  by
          the Holder and such  holders  will be  included  In such  registration
          statement at the Holder's and such Holders'  request.  (ii) cause such
          registration  statement to cover ill Warrant  Shares which it has been
          so  requested  to  include,  (iii) use its best  efforts to cause such
          registration  statement to become effective as soon as practicable and
          to  remain  effective  and  current  and (iv)  take all  other  action
          necessary  under  any  federal  or  state  law  or  regulation  of any

                                       4
<PAGE>

          governmental  authority to permit all Warrant Shares which it has been
          so requested to Include in such  registration  statement to be sold or
          otherwise disposed of and will maintain such compliance with each such
          federal and state law and regulation of any governmental authority for
          the period  necessary  for the  Holder and such  Holders to effect the
          proposed sale or other disposition.

               The Company  agrees  that if, at any time and,  from time to time
          during  the  period  commencing  on  September  7, 1996 and  ending on
          September  7,  2000,  the  Board of  Directors  of the  Company  shall
          authorize   the  filing  of  a   registration   statement   (any  such
          registration   statement   being   sometimes   hereinafter   called  a
          "Subsequent  Registration  Statement")  under the Act (otherwise  than
          pursuant to Section 5(a) hereof) in connection with the proposed offer
          of any of Its securities by it or any of its shareholders, the Company
          will (i) promptly notify the Holder and all other registered  Holders,
          if any, of other Warrants  and/or Warrant Shares that such  Subsequent
          Registration Statement will be filed and that the Warrant Shares which
          are then held,  and/or which may be acquired  upon the exercise of the
          Warrants,  by the Holder and such  Holders  will be  included  in such
          Subsequent  Registration  Statement at the Holder's and such  Holders'
          request,  (ii) cause such Subsequent  Registration  Statement to cover
          all Warrant  Shares which it has been so  requested to include,  (iii)
          cause such Subsequent  Registration  Statement to become  effective as
          soon as practicable and to remain  effective and current and (iv) take
          all  other  action  necessary  under  any  federal  or  state  law  or
          regulation of any governmental  authority to permit all Warrant Shares
          which  it  has  been  so  requested  to  include  in  such  Subsequent
          Registration  Statement to be sold or  otherwise  disposed of and will
          maintain  such  compliance  with each such  federal  and state law and
          regulation of any governmental  authority for the period necessary for
          the Holder  and such  Holders  to effect  the  proposed  sale or other
          disposition.

          (c) Whenever  the Company is required  pursuant to the  provisions  of
          this Section 5 to include Warrant Shares in a registration  statement,
          the Company  shall (i) furnish each Holder of any such Warrant  Shares
          and each  underwriter  of such Warrant  Shares with such copies of the
          prospectus,  including the preliminary  prospectus,  conforming to the
          Act (and  such  other  documents  as each  such  Holder  or each  such
          underwriter may reasonably request) in order to facilitate the sale or
          distribution  of the  Warrant  Shares,  (ii) use its best  efforts  to
          register or qualify  such  Warrant  Shares under the blue sky laws (to
          the extent  applicable) of such  jurisdiction or  jurisdictions as the
          Holders of any such  Warrant  Shares and each  underwriter  of Warrant
          Shares  being sold by such Holder shall  reasonably  request and (iii)
          take such other actions as may be reasonably necessary or advisable to
          enable such Holders and such  underwriters  to consummate  the sale or
          distribution  In such  jurisdiction  or  jurisdictions  in which  such
          Holders shall have  reasonably  requested  that the Warrant  Shares be
          sold.

          (d) The Company shall pay all expenses incurred in connection with any
          registration  or  other  action  pursuant  to the  provisions  of this
          Section,  including the attorneys'  fees and expenses of the Holder(s)
          of the  Warrant  Shares  covered  by  such  registration  incurred  in
          connection  with  such  registration  or  other  action,   other  than
          underwriting  discounts and applicable  transfer taxes relating to the
          Warrant Shares.

                                       5
<PAGE>

          (e) The market  price of Common  Stock shall mean the price of a share
          of Common Stock on the relevant  date,  determined on the basis of the
          last reported sale price of the Common Stock as reported on the NASDAQ
          National  Market System  ("NASDAQ"),  or, if there is no such reported
          sale  on the day in  question,  on the  basis  of the  average  of the
          closing bid and asked  quotations  as so  reported,  or, if the Common
          Stock is not listed on  NASDAQ,  the last  reported  sale price of the
          Common Stock on such other national securities exchange upon which the
          Common  Stock is listed,  or, if the Common Stock is not listed on any
          national  Securities  exchange,  on the  basis of the  average  of the
          closing  bid  and  asked  quotations  on the  day in  question  in the
          over-the-counter  market as reported by the  National  Association  of
          Securities Dealers' Automated Quotations System, or, if not so quoted,
          is reported by National  Quotation  Bureau,  Incorporated or a similar
          organization.

6.       INDEMNIFICATION

          (a) The Company  agrees to indemnify  and hold  harmless  each selling
          holder of Warrant Shares and each person who controls any such selling
          holder  within the meaning of Section 15 of the Act,  and each and all
          of  them,  from  and  against  any and all  losses.  claims,  damages,
          liabilities or actions,  joint or several, to which any selling holder
          of Warrant  Shares or they or any of them may become subject under the
          Act or otherwise and to reimburse the persons indemnified as above for
          any legal or other expenses  (including the cost of any  investigation
          and preparation) incurred by them in connection with any litigation or
          threatened litigation, whether or not resulting in ally liability, but
          only insofar as such losses, claims,  damages,  Liabilities or actions
          arise out of, or are based upon,  (i) any untrue  statement or alleged
          untrue  statement of a material  fact  contained  in any  registration
          statement  pursuant to which Warrant Shares were registered  under the
          Act hereinafter  called a "Registration  Statement"),  any preliminary
          prospectus,  the  final  prospectus  or any  amendment  or  supplement
          thereto  (or  in any  application  or  document  filed  in  connection
          therewith)  or document  executed by the  Company  based upon  written
          information  furnished  by or on  behalf of the  Company  filed in any
          jurisdiction  in order to register or qualify the Warrant Shares under
          die  securities  laws thereof or the  omission or alleged  omission to
          state  therein  a  material  fact  required  to be stated  therein  or
          necessary  to  make  the  statements  therein,  in  the  light  of the
          circumstances wider which they were made, not misleading,  or (ii) the
          employment  by the  Company  of any  device,  scheme  or  artifice  to
          defraud, or the engaging by the Company in any act, practice or course
          of business which  operates or would operate as a fraud or deceit,  or
          any  conspiracy  with  respect  thereto,  in which the  Company  shall
          participate, in connection with the issuance and sale of any of the of
          the  Warrant  Shares;  PROVIDED,   HOWEVER,  that  (i)  the  indemnity
          agreement contained in this (a) shall not extend to any selling holder
          of  Warrant  Shares in respect if any such  losses,  claims,  damages.
          liabilities or actions  arising out of, or based upon. any such untrue
          statement or alleged untrue statement, or any such omission or alleged
          omission,  if such  statement  or omission  was based upon and made in
          conformity with  information  furnished in writing to the Company by a
          selling  holder of Warrant shares  specifically  for use in connection
          with  the  preparation  of  such  Registration  Statement,  any  final
          prospectus,  any  preliminary  prospectus  or any  such  amendment  or
          supplement  thereto.  The  Company  agrees  to pay any legal and other

                                       6
<PAGE>

          expenses  for which it is liable under this (a) from time to time (but
          not more  frequently than monthly) within 30 days after its receipt of
          a bill therefor.

          (b) Each selling holder of Warrant Shares,  severally and not jointly,
          will  indemnify  and hold  harmless the Company,  its  directors,  its
          officers  who shall have signed the  Registration  Statement  and each
          person, if any, who controls the Company within the meaning of Section
          15 of the Act to the same extent as the foregoing  indemnity  from the
          Company,  but in each case to the extent, and only to the extent, that
          any  statement  in or  omission  from or  alleged  omission  from such
          Registration   Statement,   any  final  prospectus,   any  preliminary
          prospectus or any amendment or supplement thereto was made in reliance
          upon  information  furnished in writing to the Company by such selling
          holder  specifically for use in connection with the preparation of the
          Registration  Statement,  any  final  prospectus  or  the  preliminary
          prospectus  or any such  amendment or  supplement  thereto;  pROVIDED,
          hOWEVER  that the  obligation  of any  holder  of  Warrant  Shares  to
          indemnify  the  Company  under  the  provisions  of this (b)  shall be
          Limited to the product of the number of Warrant  Shares  being sold by
          the  selling  holder and the market  price of the Common  Stock on the
          dale of the sale to the public of these Warrant  Shares.  Each selling
          holder of Warrant  Shares  agrees to pay any legal and other  expenses
          for which it is Liable  under this (b) from time to time (but not more
          frequently  than  monthly)  within  30 days  after  receipt  of a bill
          therefor.

         (c)  If  any  action  is   brought   against  a  person   entitled   to
         indemnification  pursuant  to the  foregoing  Sections 6 (a) or (b) (an
         "indemnified  party")  in  respect  of which  indemnity  may be  sought
         against a person granting  indemnification  (an  "indemnifying  party")
         pursuant to such Sections, such indemnified party shall promptly notify
         such indemnifying party in writing of the commencement thereof; but the
         omission so to notify the  indemnifying  party of any such action shall
         not release the  indemnifying  party from any  liability it may have to
         such  indemnified  party  otherwise  than on account  of the  indemnity
         agreement  contained  in (a) or (b) of this Section 6. In case any such
         action is  brought  against an  indemnified  party and it  notifies  an
         indemnified party of the commencement  thereof,  the indemnifying party
         against  which a claim is to be made will be  entitled  to  Participate
         therein at its own  expense  and,  to the extent  that it may wish,  to
         assume at its own expense the defense thereof,  with counsel reasonably
         satisfactory to such indemnified party; PROVIDED,  HOWEVER, that (i) if
         the  defendants in any such action include both the  indemnified  party
         and  the  indemnifying  party  and the  indemnified  party  shall  have
         reasonably  concluded  based upon  advice of counsel  that there may be
         legal defenses  available to It and/or other indemnified  parties which
         are different from or additional to those available to the indemnifying
         party,  the  indemnified  party shall have the right to select separate
         counsel to assume such legal  defenses and otherwise to  participate in
         the  defense  of such  action on behalf  of such  indemnified  party or
         parties and (ii) in any event, the indemnified  party Shall be entitled
         to have counsel chosen by such  indemnified  party  participate in, but
         not conduct, the defense at the expense of the indemnifying party. Upon
         receipt of notice from the indemnifying party to such indemnified party
         of its election so to assume the defense of such action and approval by
         the indemnified  party of counsel,  the indemnifying  party will not be

                                       7
<PAGE>

         liable to such indemnified  party under this Section 6 for any legal or
         other  expenses  subsequently  incurred  by such  indemnified  party in
         connection with the defense  thereof unless (i) the  indemnified  party
         shall have employed such counsel in connection  with the  assumption of
         legal  defenses in  accordance  with proviso (i) to the next  preceding
         sentence (it being  understood,  however,  that the indemnifying  party
         shall  not be  liable  for the  expenses  of  more  than  one  separate
         counsel),  (ii) the indemnifying  party shall not have employed counsel
         reasonably  satisfactory  to the  indemnified  party to  represent  the
         indemnified party within a reasonable time after notice of commencement
         of the  action  or (iii) the  indemnifying  party  has  authorized  the
         employment of counsel for the  indemnified  party at the expense of the
         indemnifying  party. An indemnifying  party shall not be liable for any
         settlement  of any action or  proceeding  effected  without its written
         consent.

         (d)  In  order  to  provide  for  just  an  equitable  contribution  in
         circumstances in which the Indemnity  agreement  provided for in (a) of
         this Section 6 is  unavailable to a selling holder of Warrant Shares in
         accordance  with its  terms,  the  Company  and the  selling  holder of
         Warrant  Shares  shall  contribute  to the  aggregate  losses,  claims,
         damages and liabilities.  of the nature  contemplated by said indemnity
         agreement,  incurred by the  Company and the selling  holder of Warrant
         Shares,  in such  proportions as is appropriate to reflect the relative
         benefits  received by the  Company  and the  selling  holder of Warrant
         Shares from any offering of the Warrant Shares; PROVIDED, HOWEVER, that
         if  such  allocation  is  not  permitted  by  applicable  law or if the
         indemnified  party failed to give the notice required under (c) of this
         Section  6, then the  relative  fault of the  Company  and the  selling
         holder of Warrant Shares in connection with the statements or omissions
         which  resulted in such losses,  claims,  damages and  liabilities  and
         other relevant  equitable  considerations  will he considered  together
         with such relative benefits.

         (e) The respective indemnity and contribution agreements by the Company
         and the selling  holder of Warrant  Shares in section (a), (b), (c) and
         (d) of this  Section 6 shall  remain  operative  and in full  force and
         effect regardless of (i) any  investigation  made by any selling holder
         of Warrant  Shares or by or on behalf of any person who  controls  such
         selling  holder  or by the  Company  or any  controlling  person of the
         Company or any director or any officer of the company, (ii) payment for
         any of the Warrant Shares or (iii) any  termination of this  Agreement,
         and shall survive the delivery of the Warrant Shares, and any successor
         of the Company,  or of any selling holder of Warrant Shares,  or of any
         person who  controls  the Company or of any  selling  holder of Warrant
         Shares,  as the case may be,  shall be  entitled to the benefit of such
         respective  indemnity  and  contribution  agreements.   The  respective
         indemnity  and  contribution  agreements by the Company and the selling
         holder of Warrant  Shares in (a),  (b),  (c) and (d) of this  Section 6
         shall be in addition to any liability which the Company and the selling
         holder of Warrant Shares may otherwise have.

7.       LIMITED TRANSFERABILITY.

          (a)This Warrant is not transferable or assignable by the Holder except
          (1)  to  Ladenburg,  Thalmann  &  Co.  Inc.,  any  successor  firm  or
          corporation  of  Ladenburg,  Thalmann & Co.  Inc.,  (ii) to any of the

                                       8
<PAGE>

          officers or employees  of  Ladenburg,  Thalmann & Co. Inc.,  or of any
          such successor firm or (iii) in the case of an individual, pursuant to
          such  individual's  last will and testament or the laws of descent and
          distribution and is so transferable only upon the books of the Company
          which it shall cause to be maintained for the purpose. The Company may
          treat the registered holder of this Warrant as he or it appears on the
          Company's  books  at any  time as the  Holder  for all  purposes.  The
          Company  shall  permit any holder of a Warrant or his duly  authorized
          attorney,  upon written  request during  ordinary  business  hours, to
          inspect  and  copy  or  make  extracts  from  its  books  showing  the
          registered  holders of Warrants.  All Warrants  will be dated the same
          date as this Warrant.

          (b) By acceptance hereof, the Holder represents and warrants that this
          Warrant is being acquired, and all Warrant Shares to be purchased upon
          the exercise of this Warrant  will be acquired,  by the Holder  solely
          for  the   account  of  such  Holder  and  not  with  a  view  to  the
          fractionalization  and  distribution  thereof  and will not be sold or
          transferred except in accordance with the applicable provisions of the
          Act and the rules  and  regulations  of the  Securities  and  Exchange
          Commission promulgated thereunder,  and the Holder agrees that neither
          this Warrant nor any of the Warrant  Shares may be sold or transferred
          except under cover of a Registration  Statement under the Act which is
          effective and current with respect to such Warrant  Shares or pursuant
          to an opinion,  in form and  substance  reasonably  acceptable  to the
          Company's counsel,  that registration under the Act is not required in
          connection with such sale of transfer.  Any Warrant Shares issued upon
          exercise of this Warrant shall bear the following legend:

                   "The  Securities  represented  by this  certificate
                   have not been  registered  under the Securities Act
                   of 1933 and are  restricted  securities  within the
                   meaning thereof. Such securities may not be sold or
                   transferred   except  pursuant  to  a  Registration
                   Statement  wider  such Act which is  effective  and
                   current with respect to such securities or pursuant
                   to an opinion of counsel reasonably satisfactory to
                   the  issuer  of such  securities  that such sale or
                   transfer   is   exempt   from   the    registration
                   requirements of such Act."

8.       LOSS, ETC. OF WARRANT

          Upon  receipt of  evidence  satisfactory  to the  Company of the loss,
          theft,  destruction  or mutilation  of this Warrant,  and of indemnity
          reasonably  satisfactory to the Company, if lost, stolen or destroyed,
          and upon surrender and cancellation of this Warrant, if mutilated, and
          upon reimbursement of the Company's  reasonable  incidental  expenses,
          the Company  shall  execute and deliver to the Holder a new Warrant of
          like date, tenor and denomination.

9.       WARRANT HOLDER NOT SHAREHOLDERS.

         Except as otherwise provided herein,  this Warrant does not confer upon
         the Holder  any right to vote or to  consent to or receive  notice as a
         shareholder  of the  Company,  as  such,  in  respect  of  any  matters
         whatsoever, or any other rights or liabilities as a shareholder,  prior
         to the exercise hereof.

                                  9
<PAGE>

10.       COMMUNICATION.

         No notice or other  communication under this Warrant shall be effective
         unless,  but any notice or other  communication  shall be effective and
         shall be deemed to have been given if,  the same is in  writing  and is
         mailed by first-class mail, postage prepaid, addressed to:

                  (a) the Company at 52-16 Barnett Avenue,  Long Island City, NY
         11104,  or such other address as the Company has  designated in writing
         to the Holder, or

                  (b) the Holder at 540 Madison  Avenue,  New York, NY 10022, or
         such  other  address as the  Holder  has  designated  in writing to the
         Company.

11.       HEADINGS.

          The  headings  of this  Warrant  have  been  inserted  as a matter  of
          convenience and shall not affect the construction hereof.

12.      APPLICABLE LAW.

         This Warrant shall be governed by and construed in accordance  with the
         Laws of the State of New York without  giving effect to the  principles
         of conflicts of law thereof.

IN WITNESS WHEREOF,  Steven Madden, Ltd. has caused this Warrant to be signed by
its  Chairman of the Board and its  corporate  seal to be  hereunto  affixed and
attested by its Secretary this 13th day of October, 1995.




Attest:                                        STEVEN MADDEN, LTD.

/s/ ARVIND DHARIA
- ----------------------------
Name:  Arvind Dharia                           By: /s/ STEVEN MADDEN
Title: Secretary                                  ----------------------------
                                                  Name:  Steven Madden
                                                  Title: Chief Executive Officer


                                       10


                                   EXHIBIT 5.1


                   OPINION OF BERLACK, ISRAELS & LIBERMAN LLP

<PAGE>
                 [LETTERHEAD OF BERLACK, ISRAELS & LIBERMAN LLP]


                                 November 17, 1999

Steven Madden, Ltd.
52-16 Barnett Avenue
Long Island City, NY  11104

            REGISTRATION STATEMENT ON FORM S-3 ( FILE NO. 333-_____)

Ladies and Gentlemen:

         We have examined the Registration  Statement on Form S-3 to be filed by
you with the  Securities  and Exchange  Commission on or about November 17, 1999
(the  "Registration  Statement") in connection with the  registration  under the
Securities Act of 1933 of shares of your common stock (the "Shares"), to be sold
by a certain selling securityholder set forth in the Registration Statement (the
"Selling  Securityholder").  As your  legal  counsel  in  connection  with  this
transaction,  we have examined the  proceedings  taken and are familiar with the
proceedings  proposed  to be  taken  by you in  connection  with the sale of the
Shares.

         It is our opinion that the Shares,  when issued in accordance  with the
terms  of  the  Warrant   Agreement  granted  by  the  Company  to  the  Selling
Securityholder and sold by the Selling Securityholder in the manner described in
the Registration  Statement,  will be legally and validly issued, fully paid and
nonassessable.

         We consent to the use of this opinion as an exhibit to the Registration
Statement and further  consent to the use of our name wherever it appears in the
Registration Statement and in any amendment to it.

                                  Very truly yours,

                                  /s/ Berlack, Israels & Liberman LLP


                                  BERLACK, ISRAELS & LIBERMAN LLP





                                  EXHIBIT 23.2


                   CONSENT OF RICHARD A. EISNER & COMPANY, LLP




                         CONSENT OF INDEPENDENT AUDITORS


<PAGE>
EXHIBIT 23.2


INDEPENDENT AUDITORS' CONSENT


We consent to the  incorporation by reference in the  Registration  Statement on
Form S-3 of our report dated February 19, 1999 on our audit of the  consolidated
financial  statements of Steven Madden,  Ltd. and  subsidiaries  included in the
Annual  Report  on Form 10-K for the year  ended  December  31,  1998 and to the
reference to our firm under the caption "Experts" in the prospectus.



Richard A. Eisner & Company, LLP

New York, New York
November 15, 1999







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