INTERNATIONAL ASSETS HOLDING CORP
S-3, 1997-01-28
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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                                                    Registration No. 33-_______

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                              ____________________


                                    FORM S-3

                             REGISTRATION STATEMENT
                        UNDER THE SECURITIES ACT OF 1933
                               ___________________


                    INTERNATIONAL ASSETS HOLDING CORPORATION
             (Exact name of registrant as specified in its charter)


          Delaware                                      59-2921318
  (State or other jurisdiction              (I.R.S. Employer Identification No.)
of incorporation or organization)

                        250 Park Avenue South, Suite 200
                           Winter Park, Florida 32789
                                 (407) 629-1400
               (Address, Including Zip Code, and Telephone Number,
        Including Area Code, of Registrant's Principal Executive Offices)
                               ___________________


Jerome F. Miceli, President                     Copies of all communications to:
International Assets Holding Corporation        Louis T.M. Conti, Esq.
250 Park Avenue South, Suite 200                Holland & Knight LLP
Winter Park, Florida 32789                      200 South Orange Avenue,
Facsimile: (407) 629-2470                       Suite 2600
(Name and address of agent for service)         Orlando, Florida 32801
(407) 629-1400                                  Phone: (407) 425-8500
(Telephone number, including area code,         Facsimile: (407) 244-5288
of agent  for service)

     Approximate date of commencement of proposed sale to the public:  From time
to time after this Registration Statement becomes effective.

     If the only  securities  being  registered  on this Form are being  offered
pursuant to dividend or interest  reinvestment plans, please check the following
box.[ ]

     If any of the securities being registered on this Form are to be offered on
a delayed or continuous  basis  pursuant to Rule 415 under the Securities Act of
1933, other than securities offered only in connection with dividend or interest
reinvestment plans, check the following box. [X]

     If this Form is filed to  register  additional  securities  for an offering
pursuant to Rule-462(b) under the Securities Act, please check the following box
and list  the  Securities  Act  registration  statement  number  of the  earlier
effective registration statement for the same offering.[ ]

     If this Form is a  post-effective  amendment  filed pursuant to Rule-462(c)
under the  Securities  Act,  check the following box and list the Securities Act
registration statement number of the earlier registration statement for the same
offering.[ ]

     If delivery of the  prospectus is expected to be made pursuant to Rule-434,
please check the following box.[ ]


<PAGE>

                         CALCULATION OF REGISTRATION FEE
<TABLE>
<CAPTION>
<S>                                  <C>               <C>                     <C>                 <C>

- --------------------------------- ------------------ -------------------- -------------------- ---------------------

                                                          Proposed             Proposed
                                       Amount              maximum              maximum             Amount of
                                        to be          offering price          aggregate           registration
Title of Shares To Be Registered     Registered          per unit(1)        offering price             fee
- --------------------------------- ------------------ -------------------- -------------------- ---------------------
Common Stock, par value
 $0.01 per share.                  468,386 shares          $3.00              $1,405,158.00          $484.54
- --------------------------------- ------------------ -------------------- -------------------- ---------------------
</TABLE>

     (1) Estimated pursuant to Rule 457(c) solely for the purpose of calculating
     the registration fee. The fee is based upon the average of the high and low
     price for shares of Common Stock of the  registrant  reported on the Nasdaq
     Stock Market's Small-Cap Market on January 27, 1997.

                    THE REGISTRANT HEREBY AMENDS THIS REGISTRATION  STATEMENT ON
SUCH DATE OR DATES AS MAY BE  NECESSARY  TO DELAY ITS  EFFECTIVE  DATE UNTIL THE
REGISTRANT SHALL FILE A FURTHER  AMENDMENT WHICH  SPECIFICALLY  STATES THAT THIS
REGISTRATION  STATEMENT  SHALL  THEREAFTER  BECOME  EFFECTIVE IN ACCORDANCE WITH
SECTION 8(a) OF THE SECURITIES ACT OF 1933 OR UNTIL THE  REGISTRATION  STATEMENT
SHALL BECOME  EFFECTIVE ON SUCH DATE AS THE COMMISSION,  ACTING PURSUANT TO SAID
SECTION 8(a), MAY DETERMINE.
                                       ii
<PAGE>

PROSPECTUS

                    INTERNATIONAL ASSETS HOLDING CORPORATION

                         468,386 Shares of Common Stock
                            Par Value $0.01 Per Share

                            ________________________

     This Prospectus  relates to 468,386 shares of common stock, par value $0.01
per share ("Common  Stock"),  of  International  Assets Holding  Corporation,  a
Delaware  corporation (the "Company"),  which may be offered for sale by certain
shareholders of the Company (the "Selling Security Holders").

     The  principal  executive  offices of the  Company  are located at 250 Park
Avenue South,  Suite 200,  Winter Park,  Florida 32789,  telephone  number (407)
629-1400.

     The  securities  offered  hereby  represent a  significant  degree of risk.
Investors  should  carefully  consider  certain  risks and other  considerations
relating to the Common Stock and the Company.  See "Risk Factors"  commencing on
page 4.

                            _________________________

THESE  SECURITIES  HAVE NOT BEEN APPROVED OR  DISAPPROVED  BY THE SECURITIES AND
EXCHANGE  COMMISSION NOR HAS THE COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY
OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

                            _________________________

<TABLE>
<CAPTION>
<S>                                         <C>                    <C>                    <C>


=========================================== ---------------------- ---------------------- ------------------------
                                                                   Underwriting
                                                                   Discounts and          Proceeds to Selling
                                            Price to Public        Commissions            Security Holders*
- ------------------------------------------- ---------------------- ----------------------------------------------
Per Share                                   $         3.00         $    0.00              $        3.00
=========================================== ====================== ==============================================
Total                                       $ 1,405,158.00         $    0.00              $1,405,158.00
=========================================== ====================== ==============================================
</TABLE>

*    Before  deduction of estimated  expenses of  $9,184.54,  all of which are
payable by the Company.

     Information  contained  herein is subject to  completion  or  amendment.  A
registration  statement  relating  to these  securities  has been filed with the
Securities  and Exchange  Commission.  These  securities may not be sold nor may
offers to buy be accepted prior to the time the registration  statement  becomes
effective.  This  Prospectus  shall  not  constitute  an  offer  to  sell or the
solicitation of an offer to buy nor shall there be any sale of these  securities
in any state in which such offer,  solicitation  or sale would be unlawful prior
to registration or qualification under the securities laws of any such state.
                            _________________________

                The date of this Prospectus is January 28, 1997.


<PAGE>

                              AVAILABLE INFORMATION

     The Company is subject to the informational  requirements of the Securities
Exchange Act of 1934 (the "Exchange  Act") and, in accordance  with the Exchange
Act,  files  reports and other  information  with the  Securities  and  Exchange
Commission (the  "Commission").  Copies of reports,  proxy  statements and other
information filed by the Company with the Commission can be inspected and copied
at the public  reference  facilities  maintained by the  Commission at Judiciary
Plaza,  450 Fifth  Street,  N.W.,  Washington,  D.C.  20549 and at the  regional
offices of the  Commission at 7 World Trade Center,  Suite 1300,  New York,  New
York 10048, at 1401 Brickell  Avenue,  Suite 200, Miami,  Florida 33131,  and at
Citicorp  Center,  500  West  Madison  Street,  Suite  1400,  Chicago,  Illinois
60661-2511.  Copies of such material  also can be obtained at  prescribed  rates
from the Public  Reference  Section of the  Commission at Judiciary  Plaza,  450
Fifth Street, N.W., Washington, D.C. 20549. The Commission maintains an Internet
web site that  contains  reports,  proxy and  information  statements  and other
information regarding issuers that file electronically with the Commission which
is located  at  (http://www.sec.gov).  The Common  Stock is listed on the NASDAQ
SmallCap(TM)  Market  (Symbol:IAAC),  where reports,  proxy statements and other
information concerning the Company can also be inspected.

     The Company has filed with the Commission a Registration  Statement on Form
S-3 (the "Registration  Statement") under the Securities Act of 1933, as amended
(the "Securities  Act"), for the registration of the securities  offered hereby.
This  Prospectus,  which  forms  part of the  Registration  Statement,  does not
contain all of the information set forth in the Registration Statement,  certain
parts of which have been omitted in accordance with the rules and regulations of
the Commission. Statements contained herein concerning the provisions of certain
documents are not necessarily complete and, in each instance,  reference is made
to the copy of such documents filed as an exhibit to the Registration  Statement
or otherwise filed with the Commission.  Each such statement is qualified in its
entirety by such reference.  The Registration Statement and the exhibits thereto
can be  inspected  and copied at the public  reference  facilities  and regional
offices of the Commission.
                                       2
<PAGE>

                                TABLE OF CONTENTS


                                                                            Page


The Company.................................................................  4

Risk Factors................................................................  4

Use of Proceeds.............................................................  8

Selling Security Holders....................................................  8

Plan of Distribution........................................................ 10

Incorporation of Certain Information by Reference........................... 11

Disclosure of Commission Position on
  Indemnification for Securities Act Liabilities............................ 11


                                       3


<PAGE>

                                           THE COMPANY

     The Company is a holding company which,  through its principal  subsidiary,
International  Assets  Advisory  Corporation  ("IAAC"),  operates a full-service
securities  brokerage  firm  specializing  in global  investing on behalf of its
clients. IAAC is registered as a securities broker-dealer under the Exchange Act
and is  registered  as such in 49 states and the District of  Columbia.  IAAC is
also a member of the National  Association of Securities Dealers,  Inc. ("NASD")
and  the  Securities  Investor  Protection  Corporation.  The  Company  has  two
additional  active  subsidiaries,  Global  Assets  Advisors,  Inc.  ("GAA")  and
International Asset Management Corp. ("IAMC"). All of the Company's subsidiaries
are Florida corporations.  GAA provides investment advisory and money management
services.  IAMC  functions as the manager of the physical  assets of the Company
and its subsidiaries.

     The  Company  was  incorporated  under the laws of the State of Delaware in
October  1987.  The Company's  principal  offices are located at 250 Park Avenue
South,  Suite 200, Winter Park,  Florida 32789 and its telephone  number at such
address is (407) 629-1400.

                                  RISK FACTORS

     The securities offered hereby involve a high degree of risk, including, but
not necessarily  limited to, the risk factors  described below. Each prospective
investor should  carefully  consider the following risk factors  inherent in and
affecting  the  business  of the  Company  and this  offering  before  making an
investment decision.

     1. Operating  Results;  Financial  Condition.  The operating results of the
     Company have reflected  inconsistent profits and losses.  During the fiscal
     years ended September 30, 1996,  September 30, 1995 and September 30, 1994,
     the  Company  had  net  incomes  of  $726,361,   $577,268   and   $519,665,
     respectively.  There can be no  assurance  that the Company  will  generate
     sufficient revenues to achieve profitable operations in future periods.

     2. Competition.  The securities brokerage business is intensely competitive
     and the Company competes with numerous other securities firms and financial
     intermediaries  in the  solicitation of investors and in the performance of
     the types of investment  vehicles  recommended  to  investors.  Competition
     among  financial  service firms also exists for  experienced  technical and
     other personnel,  as well as for account executives.  Many of the Company's
     competitors have substantially greater capital and other resources than the
     Company with which to compete for investors and personnel.

     3. Unique Business Risks.  The conduct of a securities  brokerage  business
     may be subject  to  greater  risks  than  other  business  activities.  The
     Company,  like other securities firms, is directly affected by national and
     international  economic  and  political  conditions  and  broad  trends  in
     business and finance which influence trading volume and the market value of
     securities.  Reduced trading volume and prices  generally result in reduced
     commission  revenue  and may result in losses  from  declines in the market
     value of securities  held in trading  positions.  In periods of low volume,
     profitability is adversely  affected because certain  expenses,  consisting
     primarily of salaries and benefits,  computer  hardware and software  costs
     and occupancy  expenses,  remain relatively fixed.  Other risks include the
     imposition  of a standard of care in its  dealings  with  customers,  which
     standard is sometimes of a fiduciary character, including the obligation to
     determine  in a  diligent  and  continuous  manner the  suitability  of the
     investments it recommends and sells to its customers or purchases on behalf
     of its  customers,  the risk of customer  defaults,  the  volatility of the
     securities markets,  employee misconduct and errors, and the possibility of
     being involved in litigation and other dispute  resolution  procedures with
     its customers and former customers.
                                       4
<PAGE>


     4. Global  Securities and Currencies.  Within its trading  department,  the
     Company trades  securities  for its own account and conducts  market-making
     activities which involve the purchase,  sale or short sale of securities as
     a principal.  Investing in securities of non-United  States companies which
     are generally denominated in foreign currencies, and require utilization of
     foreign currency  exchange,  involves certain  considerations not typically
     associated with investing in United States  companies.  Gains or losses can
     result not only from changes in the value of the securities,  but also when
     the underlying  foreign  currency  strengthens or weakens  against the U.S.
     dollar.  In  addition,  less  information  may be available  about  foreign
     companies than about domestic  companies and  international  markets may be
     less liquid than domestic markets. Investment in global securities may also
     be subject to local economic or political risks,  including  instability of
     some foreign  governments,  the  possibility of currency  blockage,  or the
     imposition of  withholding  taxes on dividend or interest  payments and the
     potential for expropriation,  nationalization or confiscatory  taxation and
     limitations on the use or removal of funds or other assets.

     5. No Assurance of Public Market.  There can be no assurance that a regular
     trading market for the securities offered hereby will be sustained.  In the
     absence  of such  market,  an  investor  may be  unable  to  liquidate  his
     investment in the Company.

     6. Control by Major  Stockholder.  As of January 24, 1997, Diego J. Veitia,
     Chairman  and Chief  Executive  Officer of the Company,  beneficially  owns
     approximately  27.82% of the outstanding Common Stock and, by virtue of his
     beneficial  ownership interest in the Company's shares of Common Stock, may
     be in a position to  significantly  influence the election of the Company's
     directors  and the  outcome  of other  issues  submitted  to the  Company's
     stockholders.

     7.  Regulation.  The Company  and the  securities  industry  are subject to
     extensive  regulation  at both the  federal  and state  levels  by  various
     regulatory organizations charged with protecting the interests of customers
     of financial  services firms. In addition,  self-regulatory  organizations,
     such  as  the  NASD,   require  strict  compliance  with  their  rules  and
     regulations.  Failure to comply with any of such laws, rules or regulations
     could  result  in fines,  suspensions  or  expulsion,  which  could  have a
     material  adverse  effect upon the Company and the value of the  securities
     offered  hereby.  8. Risks of  Principal  Transactions.  Within its trading
     department,  the Company trades securities for its own account and conducts
     market-making  activities which involve the purchase, sale or short sale of
     securities  as a  principal.  Such  activities  involve the risk of adverse
     fluctuations  in the market  price and in the  liquidity  of the market for
     certain  securities,   which  can  limit  the  Company's  ability  to  sell
     securities  purchased or to purchase  securities sold in such transactions.
     In addition, trading in securities not denominated in U.S. dollars involves
     the exchange of currency to and from U.S. dollars. Negative fluctuations in
     exchange rates and controls on the repatriation of U.S.  investment dollars
     could affect the profitability of the Company.

     9.  Litigation  and  Arbitration.  Many aspects of the  Company's  business
     involve  substantial risk of liability.  In recent years, there has been an
     increasing  incidence of litigation and  arbitration  within the securities
     industry.  Claims by dissatisfied customers, such as claims of unauthorized
     trading, churning of accounts,  mismanagement and breach of fiduciary duty,
     are commonly made against  broker-dealers.  A substantial settlement by, or
     judgment  against,  the Company could have a material adverse effect on the
     Company.  Although it is impossible  to predict the outcome of  outstanding
     litigation,  arbitration or dispute resolution  matters,  in the opinion of
     management,  the outcome of any current litigation,  arbitration or dispute
     resolution  matter  will not  result in a  material  adverse  effect on the
     financial position of the Company.

     10. Reliance on Key and Other Personnel.  The Company's current management,
     including  Diego J. Veitia,  its Chairman of the Board and Chief  Executive
     Officer, and Jerome F. Miceli,its
                                       5
<PAGE>


     President and Chief Operating  Officer,  contributes to the development and
     formulation of strategies for the Company's  growth.  While the Company has
     entered into employment  agreements with each of Messrs. Veitia and Miceli,
     a change in management could adversely affect the future  operations of the
     Company. In addition, various facets of the Company's business rely heavily
     on the services of highly  skilled  individuals.  There can be no assurance
     that the Company will be successful  in  attracting or retaining  personnel
     with the requisite skill to make the Company successful.  The Company could
     experience  personnel  changes  that could  have an  adverse  effect on the
     profitability of the Company. The Company,  like other securities firms, is
     subject to the risk that account  executives  may leave its employ and that
     the Company may lose the  business of some or all of the  customers of such
     account executives.

     11. Net Capital Requirements.  The Commission, the NASD, certain exchanges,
     and various  other  regulatory  agencies have adopted rules with respect to
     the  maintenance of specific  levels of net capital by securities  brokers.
     The net capital rules are designed to measure the financial  liquidity of a
     securities  broker and the minimum net capital deemed necessary to meet its
     commitments  to  customers.  A significant  operating  loss or an unusually
     large charge against net capital could adversely  affect the ability of the
     Company to expand or even  maintain  its  present  level of  business.  The
     Commission's  uniform net capital rule (Rule 15c3-1 (the "Rule"))  provides
     that a  broker-dealer  doing  business  with the public must not permit its
     aggregate  indebtedness  to exceed 15 times its net capital  (the  "Primary
     Method") or,  alternatively,  that it not permit its net capital to be less
     than the  greater of $250,000 or 2% of  aggregate  debit items  computed in
     accordance with the Rule (the "Alternative Method"). The Rule requires IAAC
     to maintain  minimum  net capital at an amount  equal to the greater of (i)
     $100,000  or (ii)  $2,500  for  each  security  in  which it makes a market
     (unless a security  in which it makes a market has a market  value of $5 or
     less,  in which  event  the  amount of net  capital  shall not be less than
     $1,000  for  each  such  security)  with a  ceiling  of  $1,000,000  unless
     otherwise required under the Rule.

     IAAC is in compliance with the Rule, as well as the applicable  minimum net
     capital  requirements  of the NASD.  IAAC has  elected to  compute  its net
     capital under the Primary Method.  In computing net capital under the Rule,
     various  adjustments are made to net worth with a view to excluding  assets
     not readily convertible into cash and to providing a conservative statement
     of other assets,  such as a firm's  position in securities.  To that end, a
     deduction  is made against the market  value of  securities  to reflect the
     possibility of a market decline before their disposition.  For every dollar
     that net capital is reduced,  by means of such deductions or otherwise (for
     example,  through operating losses or capital  distributions),  the maximum
     aggregate indebtedness a firm may carry is reduced. Thus, net capital rules
     generally impose financial  restrictions  upon the Company's  business that
     are more severe than those imposed on other types of businesses. Compliance
     with the net capital rules may limit the operations of the Company  because
     they require minimum  capital for such purposes as underwriting  securities
     distributions  and  maintaining  the  inventory  required  for  trading  in
     securities.

     12. Economic  Conditions.  The securities business may be directly affected
     by conditions  which exist from time to time in the nation's  economy.  The
     business of the  Company  may also be  directly  affected by the economy of
     other nations,  since the Company invests in the global securities  market.
     Adverse  price  movement  in the  securities  markets  of  this  and  other
     countries  may  adversely  affect the  operations  of the  Company  and its
     relative  capital  positions and the value of assets held or managed by the
     Company.  Other  factors  such as rising or high levels of interest  rates,
     governmental  or  regulatory  policies  and  activities,   and  fluctuating
     exchange  rates may also  adversely  affect the  activities  and  financial
     condition of the Company.

     13.  Limitation of Market Making.  The Company is prohibited  from making a
     market in the  securities  offered  hereby  under  applicable  rules of the
     Commission.
                                       6
<PAGE>


     14.  Non-Registration  in  Certain  Jurisdictions.   The  Company  has  not
     registered or qualified  the shares of Common Stock  offered  hereby in any
     other  jurisdictions.  The  Company  has no  obligation  to effect any such
     registration or qualification in any or all  jurisdictions.  If the Company
     elects to attempt such registration or  qualification,  no assurance can be
     given that the Company will be able to effect any required registration or
     qualification.

     15.  Authorization of Preferred Stock. The Board of Directors is authorized
     to  issue  shares  of  preferred  stock  and to fix  the  relative  voting,
     dividend, liquidation, conversion, redemption and other rights, preferences
     and  limitations  of such shares  without any further vote or action of the
     stockholders.  Accordingly,  the Board of Directors is  empowered,  without
     stockholder approval, to issue preferred stock with dividend,  liquidation,
     conversion,  voting or other rights which could adversely affect the voting
     power or other rights of the holders of the Company's  Common Stock. In the
     event of issuance,  the  preferred  stock could be utilized,  under certain
     circumstances, as a method of discouraging, delaying or preventing a change
     in control of the Company. Although the Company has no present intention to
     issue any shares of its preferred stock, there can be no assurance that the
     Company will not do so in the future.

     16.  Maintenance  Criteria for NASDAQ  Securities;  Disclosure  Relating to
     Low-Price  Stocks.  As of January 24, 1997, the NASD, which administers the
     NASDAQ  SmallCap(TM)  Market,  requires  that,  in order to  continue to be
     included  on the  NASDAQ  SmallCap(TM)  Market,  a  company  must  maintain
     $2,000,000 in total  assets,  100,000  shares of public  float,  a $200,000
     market  value of the  public  float and  $1,000,000  in total  capital  and
     surplus,  and have at least 300  shareholders.  Also,  continued  inclusion
     requires  two  market  makers  and a minimum  bid price of $1.00 per share;
     provided, however, that if a company falls below such minimum bid price, it
     will remain  eligible for  continued  inclusion in the NASDAQ  SmallCap(TM)
     Market if the market value of the public float is at least  $1,000,000  and
     the Company has $2,000,000 in capital and surplus. On November 6, 1996, the
     Board of Directors of The Nasdaq Stock Market, Inc. approved changes to the
     listing  standards  for  the  NASDAQ  SmallCap(TM)  Market  (the  "Proposed
     Standards"), which Proposed Standards may become effective following public
     comments, any changes to the Proposed Standards based on the public comment
     and  approval  of the  final  Proposed  Standards  by the  Commission.  The
     Proposed  Standards would require that, in order to continue to be included
     on the NASDAQ  SmallCap(TM)  Market, a company must maintain (i) either net
     tangible  assets of $2,000,000 or net income of $500,000 in 2 of the last 3
     years or market capitalization of at least $35,000,000, (ii) 500,000 shares
     of public float,  (iii)  $1,000,000  market value of public  float,  (iv) a
     minimum  bid price of $1.00 per share,  (iv) a minimum of 300  shareholders
     and (v) at least two market  makers.  Unlike  the  current  standards  (the
     "Current Standards"),  there is no alternative criteria for failure to meet
     the minimum bid price in the  Proposed  Standards.  Further,  the  Proposed
     Standards   incorporate  corporate  governance  standards  which  were  not
     previously  applicable to the NASDAQ SmallCap(TM)  Market.  These corporate
     governance  standards  require (i) a minimum of two independent  directors,
     (ii) an audit  committee,  a majority of which are  independent  directors,
     (iii) an  annual  shareholder  meeting  and (iv)  shareholder  approval  of
     certain corporate actions.

     The failure to meet the maintenance  criteria of the Current  Standards or,
     if  approved,  the  Proposed  Standards  in the  future  may  result in the
     Company's  securities not being included on the NASDAQ SmallCap(TM) Market.
     In  such  event,  trading,  if  any,  in the  Company's  securities  may be
     conducted in the OTC Bulletin Board, an electronic  inter-dealer  quotation
     system operated by the NASD for securities not quoted on NASDAQ,  or in the
     over-the-counter  market  commonly  referred to as the "pink  sheets." As a
     result,  an investor may find it more difficult to dispose of, or to obtain
     accurate quotations as to the market value of, the Company's securities. In
     addition,  sale of the Company's securities would be subject to Rules 15g-6
     and 15g-9  promulgated by the Commission  under the Exchange Act that would
     impose  various sales  practice  requirements  on
                                       7
<PAGE>


     broker-dealers  who sell  securities  governed by the rule to persons other
     than established customers and institutional  accredited investors,  if the
     Company fails to meet certain  criteria set forth in such rule.  Individual
     accredited  investors  are  no  longer  exempt  from  such  sales  practice
     requirements.  For these types of transactions, the broker-dealer must make
     a special suitability determination for the purchaser and have received the
     purchaser's   written   consent   to  the   transactions   prior  to  sale.
     Consequently,  the  rule may  have an  adverse  effect  on the  ability  of
     broker-dealers  to sell the  Company's  securities,  which may  affect  the
     ability of  purchasers  in this  offering to sell their  securities  in the
     secondary market.

     The Commission also has adopted regulations which define a "penny stock" to
     be an equity  security  that has a market  price (as  defined) of less than
     $5.00 per  share,  subject  to  certain  exceptions,  including  securities
     authorized  for  quotation  on  the  NASDAQ  SmallCap(TM)  Market. For  any
     transaction  involving a penny stock,  unless exempt, the rules require the
     delivery,  prior  to any  transaction  in a penny  stock,  of a  disclosure
     schedule  prepared by the  Commission  relating to the penny stock  market.
     Disclosure  also  has to be made  about  commissions  payable  to both  the
     broker-dealer  and  the  registered   representative,   and  about  current
     quotations for the  securities.  Finally,  monthly  statements must be sent
     disclosing recent price information for the penny stock held in the account
     and  information  on the limited  market in penny stocks.  If the Company's
     securities are delisted from the NASDAQ  SmallCap(TM)  market in the future
     or if they should  otherwise fall within the  Commission's  definition of a
     "penny  stock," the trading  market for the Company's  securities  could be
     materially adversely affected.

                                 USE OF PROCEEDS

     The net proceeds from the Common Stock sold by the Selling Security Holders
     will inure entirely to their benefit and not that of the Company.

                            SELLING SECURITY HOLDERS

     The table set forth below sets forth, as of the date of this Prospectus, or
     a subsequent date if amended or supplemented,  (a) the name of each Selling
     Security Holder and his or its  relationship to the Company during the last
     three years, (b) the number of shares of Common Stock each Selling Security
     Holder beneficially owned prior to this offering,  (c) the number of shares
     of  Common  Stock  offered  pursuant  to this  Prospectus  by each  Selling
     Security  Holder  and (d) the amount and the  percentage  of the  Company's
     Common  Stock  that will be owned by each  Selling  Security  Holder  after
     completion of this offering. The information set forth below may be amended
     or  supplemented  from time to time.  There is no assurance that any of the
     Selling Security Holders will sell any or all of the shares of Common Stock
     offered by them hereunder.
                                       8
<PAGE>

<TABLE>
<CAPTION>
<S>                                      <C>                       <C>                 <C>


======================================= -------------------------- ------------------- =============================
                                                                                       Shares of Common Stock
                                                                                       Beneficially Owned upon
                                                                                       Completion of Offering 2
                                        Shares of Common Stock
                                        Beneficially Owned as of   Shares of Common    Number        Percent
Name and Position                       January 24, 1997 1         Stock Offered
of Selling Security Holder                                         Hereby
======================================= -------------------------- ------------------- -------------- ==============
The Diego J. Veitia Family Trust 3
                                                          384,509             382,309         2,200              *
======================================= -------------------------- ------------------- -------------- ==============
Jerome F. Miceli, Director, President
and Chief Operating Officer 
                                                         116,596 4             68,077        48,519          3.26%
======================================= -------------------------- ------------------- -------------- ==============
The Diego J. Veitia Foundation, Inc. 5                     15,000              15,000             0              *
======================================= -------------------------- ------------------- -------------- ==============
Tresa N. Veitia                                             2,000               2,000             0              *
======================================= ========================== =================== ============== ==============
Victoria N. Storm                                           1,000               1,000             0              *
======================================= ========================== =================== ============== ==============
</TABLE>

*Less than one percent (1%)

     1 Includes  shares that can be acquired within 60 days from the date hereof
     upon the  exercise  of  warrants or options or  conversion  of  convertible
     securities.  Shares  subject to  issuance  upon the  exercise of options or
     warrants or other rights to acquire shares are deemed  outstanding  for the
     purpose of computing the  percentage  owned by each such person but are not
     deemed to be outstanding for the purpose of computing the total outstanding
     percentage of any other persons.

     2 Assumes the sale of all shares of Common Stock registered hereunder.

     3 Diego J.  Veitia,  Director,  Chairman  of the Board and Chief  Executive
     Officer  of  the  Company,  is  the  settlor,   sole  trustee  and  primary
     beneficiary of the Diego J. Veitia Family Trust and, as such, is deemed the
     beneficial owner of the shares held by the Family Trust under the rules and
     regulations of the Commission.

     4 Includes 44,000 shares subject to two partially  exercisable options from
     the Company and 4,519 shares subject to a presently exercisable option from
     the Diego J. Veitia Family Trust.

     5 Diego J.  Veitia,  Director,  Chairman  of the Board and Chief  Executive
     Officer of the Company,  is the  President  and one of the four trustees of
     The Diego J. Veitia  Foundation,  Inc.  (the  "Foundation").  As such,  Mr.
     Veitia may be deemed a  beneficial  owner of the shares for the purposes of
     Rule 13d-3  under the  Exchange  Act.  Nevertheless,  the  Foundation  is a
     tax-exempt  organization  within the  meaning of Section  501(c)(3)  of the
     Internal  Revenue Code, no part of the Foundation's net income may inure to
     the benefit of a private  individual,  the assets of the Foundation may not
     revert to private  ownership  upon its  dissolution,  and the  Articles  of
     Incorporation of the Foundation prohibit acts of self-dealing under Section
     4941(d)  of the  Internal  Revenue  Code.  Thus,  Mr.  Veitia  is  not  the
     beneficial  owner  of  the  shares  owned  by  the  Foundation  under  Rule
     16a-1(a)(2)  under the Exchange  Act. Mr. Veitia  disclaims any  beneficial
     interest in all shares owned by the Foundation.

                                        9
<PAGE>



                              PLAN OF DISTRIBUTION

     The Common Stock will be offered and sold by the Selling  Security  Holders
for their own accounts.  The Company will not receive any proceeds from the sale
of the Common Stock pursuant to this Prospectus.

     The Selling  Security  Holders may choose to sell the Common Stock  offered
hereby at any time in the future.  The  distribution  of the Common Stock by the
Selling  Security  Holders is not  subject to any  underwriting  agreement.  The
Selling  Security  Holders may sell the Common Stock  covered by the  Prospectus
through the NASDAQ  SmallCap(TM)  Market,  at prices and terms then  prevailing,
through customary brokerage channels,  in privately  negotiated  transactions or
otherwise,  either  through  broker-dealers  acting as agents or brokers for the
seller, or through broker-dealers acting as principals,  who may then resell the
Common  Stock  through  the  NASDAQ  SmallCap(TM)  Market,  at  private  sale or
otherwise, at market prices prevailing at the time of sale, at prices related to
such prevailing market prices or at negotiated prices.  Such  broker-dealers may
receive  compensation in the form of  underwriting  discounts,  concessions,  or
commissions  from the Selling  Security  Holders  and/or the  purchasers  of the
Common Stock for whom they may act as agent, which compensation may be in excess
of customary  commissions.  The Selling Security Holders and any  broker-dealers
that  participate  with the Selling Security Holders in the resale of the Common
Stock might be deemed to be "underwriters"  within the meaning of the Securities
Act,  and  any  discounts,  commissions  or  concessions  received  by any  such
underwriters,  brokers,  dealers  or agents  might be deemed to be  underwriting
discounts or commissions  under the Securities Act.  Neither the Company nor the
Selling Security Holders can presently estimate the amount of such compensation.
The Company  knows of no  existing  arrangements  between  any Selling  Security
Holder and any other Selling Security  Holder,  underwriter,  broker,  dealer or
other  agent  relating  to the sale or  distribution  of the Common  Stock.  The
Selling  Security  Holders are not restricted as to the price or prices at which
they may sell their  Common  Stock.  Sales of such Common Stock at less than the
market  prices  thereof  may depress the market  price of the Common  Stock.  In
addition,  any shares of Common Stock covered by this  Prospectus  which qualify
for sale pursuant to Rule 144 under the  Securities Act ("Rule 144") may be sold
under Rule 144 rather than pursuant to this Prospectus.

     The Selling  Security  Holders will be subject to applicable  provisions of
the Exchange Act and the rules and regulations of thereunder,  including without
limitation Rule 10b-6 and, effective on March 4, 1997, Rule 102 under Regulation
M, which  provisions  may limit the timing of purchases  and sales of any of the
Common Stock by the Selling Security Holders.  Rule 10b-6 under the Exchange Act
prohibits, with certain exceptions,  participants in a distribution from bidding
for or  purchasing  for an account  in which the  participant  has a  beneficial
interest any of the securities  that are the subject of the  distribution.  Rule
102 under  Regulation M will replace Rule 10b-6 on March 4, 1997 and  prohibits,
with certain exceptions,  a selling shareholder or its affiliated purchaser from
bidding for or  purchasing  for an account in which the selling  shareholder  or
affiliated  purchaser  has a  beneficial  interest any  securities  that are the
subject of the distribution during a restricted period. All of the foregoing may
affect the marketability of the Common Stock.

     The Company will pay  substantially  all of the  expenses  incident to this
offering of the Common Stock by the Selling Security Holders to the public other
than commissions and discounts of underwriters,  brokers, dealers or agents. The
Company will treat the payment of these expenses as  compensation  to Mr. Veitia
and  Mr.   Miceli.   Approximately   17%  of  the  expenses   paid  for  by  the
Companyincident  to this offering shall be treated as  compensation  paid to Mr.
Miceli and the remainder of such expenses shall be treated as compensation  paid
to Mr. Veitia.  Each Selling  Security Holder may indemnify any broker,  dealer,
agent or underwriter  that  participates in transactions  involving sales of the
Common Stock against certain  liabilities,  including  liabilities arising under
the Securities Act.

     In order to comply with certain states' securities laws, if applicable, the
Common  Stock will be sold in such  jurisdictions  only  through  registered  or
licensed brokers or dealers. In addition, in certain instances, the Common Stock
may not be sold unless the Common Stock has been  registered  or  qualified  for
sale in such  state  or an  exemption  from  registration  or  qualification  is
available and complied with.

                                       10
<PAGE>


     There can be no assurance that the Selling  Security  Holders will sell any
or all of the Common Stock offered hereby.


                INCORPORATION OF CERTAIN INFORMATION BY REFERENCE

     The  following   documents   previously  filed  by  the  Company  with  the
Commission,  and all  documents  subsequently  filed by it  pursuant  to Section
13(a),  13(c),  14 or 15(d) of the Exchange Act prior to the termination of this
offering, are incorporated by reference into this Prospectus:

     (1) The  Company's  annual  report on Form 10-KSB for the fiscal year ended
     September 30, 1996;

     (2) Proxy  Statement for the annual  meeting of the Company's  shareholders
     filed on January 15, 1997;

     (3) All other  reports filed by the Company  pursuant to Sections  13(a) or
     15(d) of the Exchange Act since September 30, 1996; and

     (4)  The  description  of  the  Company's  Common  Stock  contained  in the
     Company's Registration Statement on Form SB-2, filed October 13, 1993, File
     No.  33-70334-A,  and as amended by  amendments  filed  December  15, 1993,
     February 2, 1994, and April 18, 1994.

     The Company  will provide  without  charge to each person to whom a copy of
this  Prospectus  is delivered,  upon written or oral request of such person,  a
copy of any and all of the information  that has been  incorporated by reference
in  this  Prospectus  (not  including   exhibits  to  the  information  that  is
incorporated  by  reference  unless such  exhibits are  themselves  specifically
incorporated   by  reference).   Any  such  requests   should  be  directed  to:
International  Assets Holding  Corporation,  250 Park Avenue South, Winter Park,
Florida 32789, Attention: Comptroller, telephone number (407) 629-1400.

                      DISCLOSURE OF COMMISSION POSITION ON
                 INDEMNIFICATION FOR SECURITIES ACT LIABILITIES

     The  Company's  Certificate  of  Incorporation,   as  amended,  includes  a
provision  eliminating the monetary liability of directors to the fullest extent
possible under Delaware law.  Article VII of the Company's  Bylaws provides that
the  Company  shall  indemnify  its  directors  and  officers if the party to be
indemnified acted in good faith and in a manner such person reasonably  believed
to be in, or not opposed to, the best  interest of the  Corporation.  Insofar as
indemnification  for  liabilities  arising  under  the  Securities  Act  may  be
permitted to directors, officers and controlling persons of the Company pursuant
to the foregoing provisions,  or otherwise, the Company has been advised that in
the opinion of the Commission such  indemnification  is against public policy as
expressed in the Securities Act and is, therefore, unenforceable.

                                       11
<PAGE>


                                     PART II
                   INFORMATION NOT REQUIRED IN THE PROSPECTUS

 
ITEM 14.  OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION

     The following  sets forth the  estimated  expenses and costs payable by the
Company  in  connection  with the  filing of this  Registration  Statement.  The
Selling  Security  Holders will not pay any of these  expenses.  All amounts are
estimated except for the Commission registration fees:

                  Commission Registration Fee                            $484.54
                  Legal and accounting fees and expenses               $8,500.00
                  Printing and engraving expenses                        $100.00
                  Transfer agents' fees                                  $100.00
                                                                        ________
                  TOTAL                                                $9,184.54

ITEM 15.  INDEMNIFICATION OF DIRECTORS AND OFFICERS

     The  Company's  Certificate  of  Incorporation,   as  amended,  includes  a
provision  eliminating the monetary liability of directors to the fullest extent
possible  under  Delaware  law.  Subsection  (a) of Section  145 of the  General
Corporation Law of the State of Delaware  permits a corporation to indemnify any
person  who  was or is a  party  or is  threatened  to be  made a  party  to any
threatened,  pending or completed  action,  suit or  proceeding,  whether civil,
criminal,  administrative  or  investigative  (other than an action by or in the
right of the  corporation)  by reason  of the fact that such  person is or was a
director, officer, employee or agent of the corporation, or is or was serving at
the  request of the  corporation  as a director,  officer,  employee or agent of
another  corporation,  partnership,  joint venture,  trust or other  enterprise,
against expenses (including attorneys' fees), judgments,  fines and amounts paid
in settlement actually and reasonably incurred by such person in connection with
such  action,  suit or  proceeding  if such person  acted in good faith and in a
manner  such  person  reasonably  believed  to be in or not  opposed to the best
interests of the  corporation,  and,  with  respect to any criminal  action or a
proceeding, had no reasonable cause to believe such conduct was unlawful.

     Subsection (b) of Section 145 permits a corporation to indemnify any person
who was or is a party or is  threatened  to be made a party  to any  threatened,
pending or  completed  action or suit by or in the right of the  corporation  to
procure a judgment in its favor by reason of the fact that such person  acted in
any of the capacities set forth above,  against expenses  (including  attorneys'
fees)  actually and  reasonably  incurred by such person in connection  with the
defense or  settlement of such action or suit if such person acted in good faith
and in a manner such person  reasonably  believed to be in or not opposed to the
best interests of the corporation, except that no indemnification may be made in
respect of any claim,  issue or matter as to which such  person  shall have been
adjudged to be liable to the corporation  unless and only to the extent that the
Court of Chancery  or the court in which such  action or suit was brought  shall
determine upon  application  that,  despite the adjudication of liability but in
view of all the  circumstances of the case, such person is fairly and reasonably
entitled  to  indemnity  for such  expenses  which the Court of Chancery or such
other court shall deem proper.

     Section 145 further  provides that to the extent a director or officer of a
corporation  has been  successful  on the merits or  otherwise in defense of any
action,  suit or proceeding  referred to in  subsections  (a) and (b) of Section
145, or in the defense of any claim, issue or matter therein,  such person shall
be  indemnified  against  expenses  (including  attorneys'  fees)  actually  and
reasonably   incurred  by  such  person  in  connection   therewith,   and  that
indemnification provided for by Section 145 shall not be deemed exclusive of any
other rights to which the indemnified party may be entitled.

                                      II-1
<PAGE>


         Article VII of the Company's Bylaws includes the following provisions:

               Section 1. The Corporation  shall indemnify any person who was or
          is a party  or is  threatened  to be made a party  to any  threatened,
          pending  or  completed  action,  suit or  proceeding,  whether  civil,
          criminal,  administrative or investigative (other than an action by or
          in the right of the  Corporation)  by reason of the fact that he is or
          was a director or officer of the Corporation,  or is or was serving at
          the  request of the  Corporation  as a director  or officer of another
          corporation,  partnership,  joint venture,  trust or other enterprise,
          against  expenses,  including  attorneys' fees,  judgments,  fines and
          amounts paid in settlement  actually and reasonably incurred by him in
          connection  with such action,  suit or  proceeding if he acted in good
          faith and in a manner he reasonably  believed to be in, or not opposed
          to, the best  interests of the  Corporation  and,  with respect to any
          criminal action or proceeding,  had no reasonable cause to believe his
          conduct  was  unlawful.   The  termination  of  any  action,  suit  or
          proceeding by judgment, order, settlement,  conviction, or upon a plea
          of nolo  contendere or its equivalent  shall not, of itself,  create a
          presumption that the person, did not act in good faith and in a manner
          which he  reasonably  believed  to be in, or not  opposed to, the best
          interests of the Corporation  and, with respect to any criminal action
          or proceeding,  had  reasonable  cause to believe that his conduct was
          unlawful.  

               Section 2. The Corporation  shall indemnify any person who was or
          is a party to or is threatened  to be made a party to any  threatened,
          pending  or  completed  action  or  suit  by or in  the  right  of the
          Corporation  to procure a judgment  in its favor by reason of the fact
          that he is or was a director or officer of the  Corporation,  or is or
          was serving at the request of the Corporation as a director or officer
          of another  corporation,  partnership,  joint venture,  trust or other
          enterprise  against  expense,  including  attorneys' fees actually and
          reasonably   incurred  by  him  in  connection  with  the  defense  or
          settlement  of such  action or suit if he acted in good faith and in a
          manner he  reasonably  believed  to be in, or not opposed to, the best
          interests of the Corporation. No such indemnification against expenses
          shall be made, however, in respect of any claim, issue or matter as to
          which such person shall have been adjudged to be liable for negligence
          or  misconduct  to the extent that the Court of Chancery in which such
          action or suit was  brought  shall  determine  upon  application  that
          despite  the  adjudication  of  liability,  but in  view  of  all  the
          circumstances  of the  case,  such  person is  fairly  and  reasonably
          entitled to indemnity for such expenses which the Court of Chancery or
          such other court shall deem proper.

               Section 3. Indemnification under Sections 1 and 2 of this Article
          shall  be made by the  Corporation  when  ordered  by a court  or upon
          determination  that  indemnification  of the  director  or  officer is
          proper in the circumstances because he has met the applicable standard
          of conduct set forth in those Sections.  Such  determination  shall be
          made (a) by the  board of  directors  who  were  not  parties  to such
          action,  suit, or proceeding,  or (b) if such quorum is not obtainable
          or,  even if  obtainable,  a  quorum  of  disinterested  directors  so
          directs,  by independent legal counsel in a written opinion, or (c) by
          the stockholders.

               Section 4.  Expenses  incurred  in  defending a civil or criminal
          action,  suit or proceeding of the kind  described in Sections 1 and 2
          of this  Article  shall be paid by the  Corporation  in advance of the
          final  disposition of such action,  suit or proceeding upon receipt of
          an  undertaking,  by or on behalf of the person who may be entitled to
          indemnification  under those Sections,  to repay such amount unless it
          shall  ultimately be determined  that he is entitled to be indemnified
          by the Corporation.

               Section 5. The  indemnification  provided in this  Article  shall
          continue  as to a person who has ceased to be a director or officer of
          the Corporation and shall inure to the benefit of the heirs, executors
          and administrators of such a person.

               Section  6.  Nothing  herein  contained  shall  be  construed  as
          limiting the power or obligation of the  Corporation  to indemnify any
          person in  accordance  with the Delaware  Corporation  Law, as amended
          from time to time,  or in  accordance  with any similar law adopted in
          lieu thereof.
                                      II-2
<PAGE>


               Section  7. The  Corporation  shall  also  indemnify  any  person
          against expenses,  including  attorneys' fees, actually and reasonably
          incurred by him in enforcing any right to  indemnification  under this
          Article,  under the Delaware  Corporation Law, as amended from time to
          time, or under any similar law adopted in lieu thereof.

               Section  8. Any person who shall  serve as a  director,  officer,
          employee  or agent  of the  corporation  or who  shall  serve,  at the
          request of the corporation,  as a director, officer, employee or agent
          of another  corporation,  partnership,  joint venture,  trust or other
          enterprise, shall be deemed to do so with knowledge or and in reliance
          upon the rights of  indemnification  provided in this Article,  in the
          Delaware  Corporation  Law, as amended from time to time, or under any
          similar law adopted in lieu thereof.

               Section  9.  Nothing  contained  herein  shall  be  construed  as
          protecting any director,  officer, employee or agent against liability
          to the Corporation or to its  shareholders  contrary to the provisions
          of Section 17(h) of the Investment Company Act of 1940.

ITEM 16.  EXHIBITS.

          4.1  The Company's  Certificate  of  Incorporation  and all amendments
               thereto  (incorporated  by reference to Exhibits 3.1, 3.2 and 3.3
               to the  Company's  Registration  Statement  on Form  SB-2,  filed
               October  13,  1993,  File  No.  33-70334-A,  and  as  amended  by
               amendments  filed December 15, 1993,  February 2, 1994, and April
               18, 1994).

          4.2  The Company's  By-laws  (incorporated by reference to Exhibit 3.4
               to the  Company's  Registration  Statement  on Form  SB-2,  filed
               October  13,  1993,  File  No.  33-70334-A,  and  as  amended  by
               amendments  filed December 15, 1993,  February 2, 1994, and April
               18, 1994).

          4.3  The Company's Form of Common Stock  Certificate  (incorporated by
               reference to Exhibit 4.1 to the Company's  Registration Statement
               on Form SB-2, filed October 13, 1993, File No. 33-70334-A, and as
               amended by amendments filed December 15, 1993,  February 2, 1994,
               and April 18, 1994).

          5.1  Opinion  of  Holland  &  Knight  LLP  as to the  legality  of the
               securities being registered hereunder.

         23.1  Consent of KPMG Peat Marwick LLP.

         23.2  Consent of Holland & Knight LLP(contained in Exhibit 5.1 hereto).

         24.1  Power(s) of Attorney (included on the signature page to this 
               Registration Statement).


ITEM 17.  UNDERTAKINGS.

         (a)      The undersigned registrant hereby undertakes:

               (1)  To file,  during  any  period  in which  offers or sales are
                    being made, a post-effective  amendment to this Registration
                    Statement:

                    (i)  To include any prospectus  required by section 10(a)(3)
                         of the Securities Act;

                                      II-3
<PAGE>


                    (ii) To  reflect  in the  prospectus  any  facts  or  events
                         arising  after the effective  date of the  registration
                         statement (or the most recent post-effective  amendment
                         thereof)  which,  individually  or  in  the  aggregate,
                         represents a fundamental  change in the information set
                         forth in the Registration Statement;

                    (iii)To include any  material  information  with  respect to
                         the plan of  distribution  not previously  disclosed in
                         the  Registration  Statement or any material  change to
                         such information in the Registration Statement;

               provided,  however,  that paragraphs  (a)(1)(i) and (a)(1)(ii) do
          not  apply  if  the   information   required   to  be  included  in  a
          post-effective  amendment by those paragraphs is contained in periodic
          reports  filed by the  registrant  pursuant  to  Section 13 or Section
          15(d) of the  Exchange Act that are  incorporated  by reference in the
          Registration Statement.

               (2) That, for the purpose of determining  any liability under the
          Securities Act, each such post-effective  amendment shall be deemed to
          be a new  registration  statement  relating to the securities  offered
          therein,  and the  offering of such  securities  at that time shall be
          deemed to be the initial bona fide offering thereof.

               (3) To  remove  from  registration  by means of a  post-effective
          amendment any of the securities  being  registered which remain unsold
          at the termination of the offering.

     (b) Insofar as indemnification for liabilities arising under the Securities
Act may be  permitted to  directors,  officers  and  controlling  persons of the
registrant pursuant to the foregoing  provisions,  or otherwise,  the registrant
has been advised that in the opinion of the Securities  and Exchange  Commission
such  indemnification  is against  public policy as expressed in the Act and is,
therefore,  unenforceable. In the event that a claim for indemnification against
such liabilities  (other than the payment by the registrant of expenses incurred
or paid by a director,  officer or  controlling  person of the registrant in the
successful  defense of any  action,  suit or  proceeding)  is  asserted  by such
director,  officer or controlling person in connection with the securities being
registered, the registrant will, unless in the opinion of its counsel the matter
has been  settled by  controlling  precedent,  submit to a court of  appropriate
jurisdiction the question whether such  indemnification  by it is against public
policy as expressed in the Act and will be governed by the final adjudication of
such issue.


                                   SIGNATURES

     Pursuant to the  requirements of the Securities Act of 1933, the registrant
certifies  that it has  reasonable  grounds to believe  that it meets all of the
requirements  for  filing  on Form S-3 and has  duly  caused  this  Registration
Statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized, in the City of Winter Park, State of Florida, on this 28th day of
January, 1997.
                                        INTERNATIONAL ASSETS HOLDING CORPORATION



                                        By:    /s/ Jerome F. Miceli          
                                              Jerome F. Miceli, President
                                              and Chief Operating Officer

                                      II-4
<PAGE>



                                POWER OF ATTORNEY

     Each person whose signature  appears below hereby  constitutes and appoints
Jerome F. Miceli as his or her true and lawful  attorney-in-fact and agent, with
full power of substitution and resubstitution,  for him or her and in his or her
name, place and stead, in any and all capacities, to sign any and all amendments
(including post-effective amendments) to this Form S-3 Registration Statement of
International Assets Holding Corporation and to file the same, with all exhibits
thereto,  and other documents in connection  therewith,  with the Securities and
Exchange Commission,  and hereby grants to such  attorney-in-fact and agent full
power and authority to do and perform each and every act and thing requisite and
necessary to be done, as fully to all intents and purposes as he or she might or
could  do  in  person,   hereby   ratifying   and   confirming   all  that  said
attorney-in-fact and agent or his substitute may lawfully do or cause to be done
by virtue hereof.

     Pursuant  to  the   requirements  of  the  Securities  Act  of  1933,  this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated.

 Signature                             Title                              Date


/s/ Diego J. Veitia       Chief Executive Officer and          January 28, 1997
Diego J. Veitia           Chairman of the Board


/s/ Jerome F. Miceli      President, Chief Operating           January 28, 1997
Jerome F. Miceli          Officer (Principal Executive
                          Officer), Treasurer and Director

/s/ Stephen A. Saker      Vice President, Secretary            January 28, 1997
Stephen A. Saker          and Director


/s/ Donald A. Halliday    Director                             January 28, 1997
Donald A. Halliday


/s/ Elmer L. Jacobs       Director                             January 28, 1997
Elmer L. Jacobs


/s/ Jonathan C. Hinz      Vice President and Controller        January 28, 1997
Jonathan C. Hinz          (Person Performing Similar Functions
                          of Principal Financial Officer
                          and Principal Accounting Officer)

                                      II-5

<PAGE>


                                INDEX TO EXHIBITS

Exhibit Number and Description

4.1  The Company's  Certificate  of  Incorporation  and all  amendments  thereto
     (incorporated  by reference to Exhibits  3.1, 3.2 and 3.3 to the  Company's
     Registration  Statement  on Form SB-2,  filed  October 13,  1993,  File No.
     33-70334-A,  and as amended by amendments filed December 15, 1993, February
     2, 1994, and April 18, 1994).

4.2  The  Company's  By-laws  (incorporated  by  reference to Exhibit 3.4 to the
     Company's Registration Statement on Form SB-2, filed October 13, 1993, File
     No. 33-70334-A, and as amended by amendments filed December 15, 1993,
     February 2, 1994, and April 18, 1994).

4.3  The Company's Form of Common Stock  Certificate  (incorporated by reference
     to Exhibit 4.1 to the Company's  Registration Statement on Form SB-2, filed
     October 13, 1993, File No.  33-70334-A,  and as amended by amendments filed
     December 15, 1993, February 2, 1994, and April 18, 1994).

5.1  Opinion of Holland & Knight LLP as to the legality of the securities  being
     registered hereunder.

23.1 Consent of KPMG Peat Marwick LLP.

23.2 Consent of Holland & Knight LLP (contained in Exhibit 5.1 hereto).

24.1 Power(s) of Attorney  (included on the signature page to this  Registration
     Statement).

<PAGE>


                                   EXHIBIT 5.1


<PAGE>


January 24, 1997



International Assets Holding Corporation
250 Park Avenue South, Suite 200
Winter Park, Florida 32789



Ladies and Gentlemen:

     We refer to the  registration  statement of  International  Assets  Holding
Corporation,   a  Delaware   corporation   (the  "Company")  on  Form  S-3  (the
"Registration Statement"), which is to be filed with the Securities and Exchange
Commission (the "Commission")  concurrently herewith,  covering the registration
under the Securities Act of 1933, as amended (the "Securities  Act"), of 468,386
shares of the Company's  Common Stock, par value $0.01 per share (the "Shares"),
to be sold by certain selling shareholders of the Company. This opinion is being
delivered  pursuant to the  requirements  of Item  601(b)(5) of  Regulation  S-B
promulgated by the Commission under the Securities Act.

     This opinion  letter is governed by, and shall be interpreted in accordance
with, the Legal Opinion Accord (the "Accord") of the ABA Section of Business Law
(1991).  As a  consequence,  it  is  subject  to  a  number  of  qualifications,
exceptions,  definitions,  limitations on coverage and other limitations, all as
more  particularly  described in the Accord,  and this opinion  letter should be
read in conjunction therewith.


     As counsel for the Company,  we have examined the  Registration  Statement,
and we are familiar with the proceedings taken by the Company relating to it. We
also have examined the Articles of  Incorporation  and the Bylaws of the Company
and such Company records, certificates and other documents as we have considered
necessary or appropriate for the purposes of this opinion. In addition,  we have
made such investigations and have examined such certificates of public officials
and  officers of the Company and such other  documents  and records as we deemed
necessary for purposes of this opinion.

     In our  examination,  we have assumed the  genuineness of all signatures on
all documents  submitted to us as originals,  the  authenticity of all documents
submitted to us as originals or certified,  photostatic or facsimile copies, and
the conformity to the originals of all documents  submitted to us as copies.  We
also have relied upon the accuracy of the aforementioned  certificates of public
officials  and, as to matters of fact, of officers of the Company.  We have also
relied on  Company  records  and have  assumed  the  accuracy  and  completeness
thereof.

<PAGE>

International Assets Holding Corporation
January 24, 1997
Page 2
________________________


     Based upon the foregoing,  it is our opinion that the Shares have been duly
authorized and are validly issued, fully paid and non-assessable.

     We hereby consent to the use of our name in the  Registration  Statement as
counsel  who will pass upon the  legality  of the Shares for the  Company and as
having  prepared  this  opinion,  and to the use of this  opinion  as an exhibit
(Exhibit 5.1) to the Registration Statement.

     In giving this  consent,  we do not  thereby  admit that we come within the
category of persons whose consent is required  under Section 7 of the Securities
Act of 1933, as amended,  or the rules and  regulations  of the  Securities  and
Exchange Commission promulgated thereunder.
                                                     Very truly yours,

                                                     /s/ HOLLAND & KNIGHT LLP

                                                     HOLLAND & KNIGHT LLP

<PAGE>


                                  EXHIBIT 23.1


<PAGE>




                          INDEPENDENT AUDITORS' CONSENT

The Board of Directors
International Assets Holding Corporation:


     We consent to the incorporation by reference in the Registration Statement
on  Form  S-3  filed  on  January  28,  1997  of  International  Assets  Holding
Corporation  (the  "Company") of our report dated November 1, 1996,  relating to
the  consolidated  balance  sheets  of the  Company  and its  subsidiaries as of
September  30,  1996  and  1995,  and the  related  consolidated  statements  of
operations,  stockholders'  equity and cash flows for the years ended  September
30, 1996 and 1995,  which report  appears on page F-1 of the  September 30, 1996
annual report on Form 10-KSB of the Company.





                                        /s/ KPMG Peat Marwick LLP


Orlando, Florida
January 28, 1997





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