INTERNATIONAL ASSETS HOLDING CORP
DEF 14A, 1999-01-15
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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                    INTERNATIONAL ASSETS HOLDING CORPORATION

                        250 Park Avenue South, Suite 200
                           Winter Park, Florida 32789

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                                February 16, 1999
                                ----------------

TO THE STOCKHOLDERS OF
INTERNATIONAL ASSETS HOLDING CORPORATION

Notice  is  hereby  given  that  the  annual  meeting  of  the  stockholders  of
International  Assets Holding Corporation will be held on Tuesday,  February 16,
1999 at 10:00 a.m.  local  time,  at the  offices of the  Corporation,  250 Park
Avenue South, Suite 200, Winter Park, Florida 32789 for the following purposes:

         1.       To elect a Board of five  Directors  to serve  until  the next
                  annual  meeting  and until  their  successors  shall have been
                  elected and qualified.

         2.       To approve the action of the Board of  Directors  in selecting
                  KPMG Peat  Marwick  LLP as  auditors  to audit  the  financial
                  statements of  International  Assets Holding  Corporation  and
                  subsidiaries  for the  period  commencing  October 1, 1998 and
                  ending September 30, 1999.

         3.       To  approve  a  proposal  to amend  the  International  Assets
                  Holding  Corporation  Stock  Option Plan to increase the total
                  number of shares  available  for issuance  under the Plan from
                  500,000 to 700,000 shares.

         4.       The  transaction  of such other  business as may properly be
                  brought before the meeting.

Stockholders  of record  at the close of  business  on  January  4, 1999 will be
entitled to vote at the  meeting.  It is hoped that you will attend the meeting,
but if you cannot do so, please fill in and sign the enclosed proxy,  and return
it in the  accompanying  envelope  as  promptly  as  possible.  Any  stockholder
attending can vote in person even though a proxy has already been returned.

                       By Order of the Board of Directors


                                 DIEGO J. VEITIA
                                 Chairman

P.S.  In order to save  your  Corporation  the  additional  expense  of  further
solicitation,  please be kind  enough to  complete  and  return  your proxy card
today.

Winter Park, Florida
January 15, 1999


<PAGE>



                    INTERNATIONAL ASSETS HOLDING CORPORATION
                              250 Park Avenue South
                                    Suite 200
                           Winter Park, Florida 32789
                             ----------------------

                                 PROXY STATEMENT
                                ------------------

         This proxy statement is furnished in connection  with the  solicitation
by or on  behalf of the  Board of  Directors  of  International  Assets  Holding
Corporation  (the  "Corporation")  for use at the Annual Meeting of Stockholders
(the "Annual  Meeting") to be held in the offices of the Corporation on Tuesday,
February 16, 1999 at 10:00 a.m.  local time.  The address of the  Corporation is
250 Park Avenue South, Suite 200, Winter Park, Florida 32789.

PROXY SOLICITATION

         All  proxies in the  enclosed  form  which are  properly  executed  and
returned to the Corporation  will be voted as provided for therein at the Annual
Meeting or at any adjournments  thereof. A stockholder executing and returning a
proxy has the power to revoke it at any time  before it is  exercised  by giving
written notice of such revocation to the Secretary of the  Corporation.  Signing
and  mailing  the proxy will not affect  your right to give a later  proxy or to
attend the Annual Meeting and vote your shares in person.

         The Board of Directors  intends to bring before the Annual  Meeting the
matters set forth in items 1, 2 and 3 in the foregoing notice. The persons named
in the enclosed proxy and acting thereunder will vote with respect to items 1, 2
and 3 in accordance  with the directions of the  stockholder as specified on the
proxy card.

        If no choice is specified,  the shares will be voted IN FAVOR of the 
election of the five  directors  named under item 1; IN FAVOR of  ratification
of KPMG Peat Marwick LLP as  auditors;  and IN FAVOR of the  amendment  to the 
International Assets  Holding  Corporation  Stock  Option Plan to increase the
total number of shares  available  for issuance  under the Plan from 500,000 to
700,000.  If any other matters are properly presented to the meeting for action,
itis intended that the persons named in the enclosed Proxy and acting thereunder
will vote in accordance with the views of management  thereon. This Proxy State-
ment and Form of Proxy are being first sent to stockholders on or about January
15, 1999.
        
         With respect to the election of Directors  (Item 1), the five  nominees
receiving the greatest number of votes will be elected.  The affirmative vote of
a majority of the votes cast at the meeting is required for the  ratification of
the selection of independent  public  accountants (Item 2). The affirmative vote
of a majority of the votes cast at the meeting is required  for  approval of the
amendment to the International  Assets Holding  Corporation Stock Option Plan to
increase the total number of shares  available for issuance  under the Plan from
500,000 to 700,000 shares (Item 3).

         Pursuant to Delaware law, abstentions, but not broker non-votes will be
treated as shares  present and  entitled  to vote on the  subject  matter at the
Annual Meeting.  Thus, an abstention will be counted as a "no vote" and a broker
non-vote will in effect reduce the absolute  number of affirmative  votes needed
for approval.

         The  Corporation  will bear the entire cost of preparing,  printing and
mailing this proxy statement, the proxies and any additional materials which may
be furnished to stockholders. Solicitation may be undertaken by 

                                       2
<PAGE>


mail, telephone,telegraph and personal contact. The cost to solicit proxies will
be borne by the Corporation. The Annual Report of the Corporation for its fiscal
year ending  September 30, 1998 has been mailed to stockholders  with this proxy
statement.


VOTING SECURITIES AND MUNICIPAL HOLDERS THEREOF

         Holders of common  stock of the  Corporation  of record at the close of
business  January 4, 1999, will be entitled to vote at the Annual Meeting or any
adjournment  thereof.  As of December 15, 1998, the  Corporation had outstanding
1,478,090  shares of common stock. The stockholders are entitled to one vote per
share  of  common  stock  on all  business  to  come  before  the  meeting.  The
Corporation  knows of four entities  which own,  control,  or share  dispositive
powers over shares in excess of 5%. As of December 15, 1998, the Diego J. Veitia
Family Trust owns 29.01% of the outstanding  common stock.  Diego J. Veitia,  as
sole beneficiary of the trust and through  additional  holdings,  owns 32.23% of
the outstanding  common stock.  The IAAC Employee Stock Ownership Plan and Trust
owns 20.91% of the outstanding common stock and Jerome F. Miceli owns 10.35% of
the  outstanding  common  stock.  As of December  15,  1998,  the  officers  and
directors of the Corporation as a group beneficially own in the aggregate 44.02%
of the outstanding common stock of the Corporation.


                         ITEM 1 - ELECTION OF DIRECTORS

         At the Annual Meeting five directors,  constituting the entire Board of
Directors  of the  Corporation,  are to be elected to hold office until the next
annual meeting or until their  successors are elected and shall have  qualified.
Each nominee has consented to serve if elected. Officers are elected annually by
the Board of Directors.  The age,  principal  position of each nominee,  and the
year they first became a director and officer of the Corporation are as follows:

<TABLE>
<CAPTION>



<S>        <C>                                     <C>                                    <C>                  <C>
                                                                                          First                First
                                                                                          Became               Became
           Name                              Age ( ) and Position                        Director              Officer
           -----                             --------------------                        --------              -------

Diego J. Veitia              (55)  Director,  Chairman  of the  Board  and  Chief          1987                 1987
                             Executive  Officer of the Corporation;  Director and
                             Chairman  of  the  Board  of  International   Assets
                             Advisory Corp.  ("IAAC"),  Chairman of the Board and
                             Chief Executive  Officer of Global Assets  Advisors,
                             Inc. ("GAA"),  International  Asset Management Corp.
                             ("IAMC"),  International  Financial  Products,  Inc.
                             ("IFP";  and Chairman of the Board of  International
                             Trader Association, Inc. ("ITA").

Jerome F. Miceli             (55) Director,  President,  Chief Operating  Officer          1990                 1991
                             and Treasurer of the  Corporation;  Director,  Chief
                             Executive   Officer,   President  and  Treasurer  of
                             IAAC;  Director,  President  and  Treasurer of GAA,
                             IAMC and IFP; Chief  Executive  Officer,  President
                             and Treasurer of ITA.

</TABLE>

                                       3
<PAGE>

<TABLE>
<CAPTION>
<S>     <C>                                      <C>                                       <C>                 <C>

Stephen A. Saker             (52)  Director,  Vice President and Secretary of the          1990                 1991
                             Corporation;  Director, Executive Vice President and
                             Secretary of IAAC, GAA, IAMC and ITA.

Robert A. Miller, Ph.D.      (55)  Director of the Corporation                             1998                   --

Jeffrey L. Rush, M.D.        (59)  Director of the Corporation                       1999, If elected             --

</TABLE>


Diego J. Veitia founded the  Corporation  in 1987 to serve as a holding  company
for IAAC and  other  subsidiaries.  He has  served  as  Chairman  of the  Board,
director and Chief Executive Officer of the Corporation since its inception.  He
also served as President of the  Corporation  from 1987 until 1991.  Mr.  Veitia
founded IAAC in 1981 and has served as Chairman of the Board and director  since
that time. Mr. Veitia is also currently  serving as Chairman and Chief Executive
Officer of GAA,  IAMC,  IFP and as  Chairman of ITA.  Mr.  Veitia also serves as
Chairman  of Veitia and  Associates,  Inc.,  an inactive  registered  investment
advisor.  Mr.  Veitia  served as Chairman of All Seasons  Global  Fund,  Inc., a
publicly held closed-end  management  investment company from October 1987 until
October 1996. During the last five years, Mr. Veitia has also served as director
of America's All Seasons Income Fund,  Inc., an inactive  management  investment
company.


Jerome F.  Miceli  has been a  director  of the  Corporation  since 1990 and has
served as President,  Chief  Operating  Officer and Treasurer of the Corporation
since 1991. Mr. Miceli has also served as President,  Chief  Executive  Officer,
Treasurer and director of IAAC since 1990. Mr. Miceli also  currently  serves as
President,  Treasurer  and Director of GAA, IAMC and IFP. Mr. Miceli also serves
as Chief Executive  Officer,  President and Treasurer of ITA. In addition,  from
December 1990 until October 1996, Mr. Miceli served as Treasurer and director of
All Seasons Global Fund Inc., a publicly held closed-end  management  investment
company.  Mr.  Miceli is also  President  of Veitia  and  Associates,  Inc.,  an
inactive registered investment advisor.

Stephen  A.  Saker has been a  director  of the  Corporation  since 1990 and has
served as Secretary and Vice President of the Corporation  since 1991. Mr. Saker
has also served as director,  Executive  Vice  President  and  Secretary of IAAC
since 1985. Mr. Saker currently  serves as Executive Vice  President,  Secretary
and Director of GAA, IAMC and ITA.  Since November 1991, Mr. Saker has served as
Vice  President  and  Secretary  of Veitia and  Associates,  Inc. Mr. Saker also
served as Secretary and director of All Seasons  Global Fund,  Inc. from October
1987 until October 1996.

Robert A. Miller, Ph.D. became a director of the Corporation in February,  1998.
Dr. Miller has served as President of Nazareth  College in  Rochester,  New York
since 1998.  Dr.  Miller  previously  served as the Academic  Vice  President of
Queens College in Charlotte,  North Carolina from 1994 to 1998. In addition, Dr.
Miller served as Provost of Antioch  University  in Ohio from 1991 to 1994.  Dr.
Miller  served as a director of All Seasons  Global Fund,  Inc., a publicly held
closed-end management investment company from 1988 until 1996.

Jeffrey L. Rush,  M.D. is nominated as a director and has not previously  served
the  Corporation.  Dr. Rush is a graduate of Dartmouth and State  University New
York Medical  School in 1966. He has been a Board  Certified  Radiologist  since
1972.  Dr. Rush served as Chairman of the Radiology  Dept.  at Alvarado  Medical
Center,  San Diego, CA from 1972 - 1994. In addition,  he served on the Advisory
Board,  National Medical  Enterprises  (Tenet Health) from 1982 - 1990. Dr. Rush
presently  serves as Chairman of Pacific Medical  Building,  LP, a developer and
owner of medical  office  buildings and clinics.  He has served in that capacity
since 1991.

                                       4
<PAGE>

DIRECTOR REMUNERATION

         Members of the Board of Directors  who are not officers or employees of
the  Corporation  were  paid an  annual  fee of  $21,000  for the  1997 and 1998
calendar  years  comprised  of (i)  $15,000  which  is  deposited  in  quarterly
installments into an individual  brokerage account set up for each such director
with  IAAC for the  purchase  of  common  stock of the  Corporation  in the open
market,  and (ii) $6,000  payable in cash in  quarterly  installments  of $1,500
each.  In addition to the annual fee,  outside  directors  also receive $500 for
each board meeting  attended.  Such directors were also  reimbursed for expenses
relating to their  attendance  at  meetings  during the 1998  fiscal  year.  The
quarterly fee portion for stock  purchases for one director was  redirected  for
cash payment for the quarters ended June 1998 and September 1998.

MEETINGS OF THE BOARD

         There were five regularly  scheduled meetings of the Board of Directors
during  fiscal  year  1998.  The Board has  established  Audit and  Compensation
committees. Mr. Elmer L. Jacobs served as Chairman of the Audit Committee during
fiscal  year 1998 and the other  member was Robert A.  Miller.  Robert A. Miller
served as Chairman of the  Compensation  Committee  during  fiscal year 1998 and
Elmer L. Jacobs was the other member. The Audit Committee met in November, 1998,
which was after the fiscal year end of September 30, 1998. No incumbent director
attended  fewer than 75% of the aggregate of (1) the total number of meetings of
the board of directors  held during fiscal year 1997 and (2) the total number of
meetings  held by all  committees  of the board on which he served during fiscal
year 1998.

                  ITEM 2 - APPROVAL OF APPOINTMENT OF AUDITORS

         The Audit  Committee of the Board has selected KPMG Peat Marwick LLP as
independent  public  accountants  to  audit  the  financial  statements  of  the
Corporation and certain of its  subsidiaries for the fiscal year 1999. The Board
has endorsed this  appointment and it is being presented to the stockholders for
approval.

         KPMG Peat  Marwick  LLP has  audited the  financial  statements  of the
Corporation  since 1990.  Services  that have been provided by KPMG Peat Marwick
LLP include:  (1) regular  audits of the  Corporation's  consolidated  financial
statements,  assistance  in SEC filings,  and  consultation  on  accounting  and
financial reporting matters;  (2) audits of the financial  statements of certain
subsidiary companies to meet regulatory  requirements;  and (3) timely quarterly
reviews and income tax preparation and consulting.

         Representatives  of  KPMG  Peat  Marwick  LLP  will be  present  at the
Meeting, will have an opportunity to make statements if they desire, and will be
available to respond to appropriate questions.

         If the stockholders do not approve the appointment of KPMG Peat Marwick
LLP, the Audit  Committee  will select  another firm of auditors for the ensuing
year.

    YOUR DIRECTORS  RECOMMEND THAT STOCKHOLDERS VOTE FOR THE APPOINTMENT OF KPMG
PEAT MARWICK LLP AS INDEPENDENT PUBLIC ACCOUNTANTS.
              
                                        5
<PAGE>


                   ITEM 3 - AMENDMENT TO INTERNATIONAL ASSETS
                     HOLDING CORPORATION STOCK OPTION PLAN

GENERAL

         On October 31, 1998, the Corporation's  Board of Directors  approved an
amendment  effective  October  31,  1998  to the  International  Assets  Holding
Corporation  Stock  Option  Plan,  as amended  (the  "Plan")  and  approved  its
submission  to the  shareholders  for  their  approval.  The Plan was  initially
adopted by the Board of  Directors  on January  23,  1993,  and  approved by the
shareholders on November 10, 1993. The Plan was subsequently  amended  effective
December 28, 1995 to increase the number of shares  available for issuance under
the Plan from  250,000 to 500,000  shares.  The  proposed  amendment to the Plan
increases  the  number  of shares  available  for  issuance  under the Plan from
500,000 to 700,000  shares.  As of January 6, 1999,  the  closing  price for the
Corporation's  common stock on the National  Association  of Securities  Dealers
Automated Quotation System was $1.50 per share.

PLAN DESCRIPTION

         The following summary  describes briefly the principal  features of the
Plan, which is attached as Exhibit A to this Proxy Statement.  This summary does
not purport to be complete  and is subject to and  qualified  in its entirety by
the provisions of the Plan.

PURPOSE

         The purpose of the Plan is to advance the growth and development of the
Corporation by affording an opportunity  to directors,  executives,  consultants
and key employees of the  Corporation  and its affiliates to purchase  shares of
the Corporation's  common stock and to provide  incentives for them to put forth
maximum efforts for the success of the Corporation's business.

ELIGIBILITY

         The Plan provides that awards may be granted to directors, consultants,
officers, and executive,  managerial, and other key employees of the Corporation
or any  parent or  subsidiary  of the  Corporation.  Non-employee  directors  or
consultants  of  the   Corporation  are  eligible  to  receive  awards  only  of
Nonqualified  Options (as defined  below).  Approximately  35  employees  of the
Corporation and its subsidiaries are eligible to participate in the Plan.

STOCK SUBJECT TO THE PLAN

         The current  total number of shares of stock which may be issued by the
Corporation to all optionees  under the Plan is 500,000 shares and will increase
to 700,000  shares upon  shareholder  approval of the proposed  amendment to the
Plan.  If and to the  extent  an  option  granted  under  the  Plan  expires  or
terminates  for any  reason  whatsoever,  in whole or in part,  the  shares  (or
remaining  shares) of stock  subject to that  particular  option  shall again be
available for grant under the Plan.


                                        6
<PAGE>

ADMINISTRATION

         The  Plan  is to be  administered  by the  Board  of  Directors  of the
Corporation (the "Board");  provided,  however,  that the Board may from time to
time appoint a Compensation  Committee consisting of not less than two directors
and  delegate  to such  Committee  full power and  authority  to take any action
required or  permitted  to be taken by the Board  under the Plan.  The Board may
issue  incentive  stock  options  ("Incentive  Options")  within the  meaning as
defined in Section 422 of the  Internal  Revenue  Code of 1986,  as amended (the
"Code"),  or options  that do not qualify as  Incentive  Options  ("Nonqualified
Options").  In addition,  the Board shall have the  discretion  to determine the
employees,  directors and  consultants to whom options are to be granted and the
number of shares subject to the options.

GENERAL CONDITIONS

         The Plan sets forth certain general conditions  relating to the options
that may be granted  thereunder:  (a) the maximum term of any  Incentive  Option
shall be 10 years;  (b) an option shall be exercisable  only as long as optionee
is in "continuous  employment"  with the  Corporation as such term is defined in
the Plan or is continually on the Board of Directors of the Corporation,  or any
parent  subsidiary  or successor  thereof  except as expressly  permitted by the
Plan;  and (c) an option  granted  under the Plan  shall  not be  assignable  or
transferable other than by will or the laws of descent and distribution.

STOCK OPTIONS

         The option price of stock  options  granted under the Plan shall not be
less than 100% of the fair  market  value of the stock on the date the option is
granted.  The  option  price  of stock  options  granted  under  the Plan to any
individual  who  possesses  more than 10% of the  combined  voting  power of all
classes of common  stock of the  Corporation  shall not be less than 110% of the
fair market value of the stock on the date the option is granted.

          Options  shall  become  exercisable  as  provided  by the Board in the
Option Agreement. An option shall terminate upon the occurrence of the following
conditions:  (a) the  expiration of one year after  termination of employment by
death or  disability;  (b)  immediately  upon  termination  for  cause;  (c) the
expiration of 90 days after  termination  of employment  for a reason other than
death,  disability or cause;  or (d) the expiration of 90 days after the removal
or resignation of the optionee from the Board.

         The Plan contains certain additional  conditions  applicable to options
designated  as  Incentive  Options.  Incentive  Options  may be granted  only to
employees.  No employee may be granted  Incentive  Options  exercisable  for the
first time in any  calendar  year in which  Incentive  Options have an aggregate
fair market value of stock  (determined for each Incentive Option at its date of
grant) in excess of  $100,000.  An Incentive  Option  granted to an employee who
owns stock  possessing  more than 10% of the total combined  voting power of all
classes of stock of the corporation shall have a per-share exercise price of not
less than 110% of the fair  market  value of the stock on the date the option is
granted.

         Payment of the exercise  price may be made in cash,  by certified  bank
check,  in shares of the  Corporation's  common stock or any  combination of the
foregoing.  At the discretion of the Board,  the  Corporation  may also accept a
promissory note, secured or unsecured, in the amount of the option price.

                                        7
<PAGE>

PLAN TERMINATION AND AMENDMENT

         Under  its  terms,  the  Plan  will  terminate  on  January  23,  2003.
Furthermore, the Plan may be amended or terminated at any time by the Board. Any
termination shall not affect any award then outstanding.  Amendments to the Plan
may be made without shareholder  approval,  except as such shareholder  approval
may be required by law or the rules of a national securities exchange, or if the
amendment would increase the number of shares that may be issued under the Plan,
or modify the requirements as to eligibility for participation in the Plan.

BENEFITS TO CERTAIN EMPLOYEES AND EMPLOYEE GROUPS

         As of December 15,  1998, a total of 442,500  options have been granted
under the Plan and are outstanding.  Set forth below is a summary as of December
15, 1998 of options which have been granted to those executive officers named in
the Summary  Compensation  Table, all executive officers as a group, all current
directors  who are not  executive  officers  as a  group,  and the  group of all
employees who are not executive officers.

                                  PLAN BENEFITS

   NAME                                                 NUMBER OF OPTION SHARES

   Diego J. Veitia                                               110,000
   Jerome F. Miceli                                              110,000
   Stephen A. Saker                                               65,000
   Executive Officers As A Group                                 285,000
   Current Directors Who are Not
    Executive Officers As A Group                                 37,500
   Employees Who Are Not Executive
    Officers As A Group                                          115,000

No Options were exercised during the fiscal year ended September 30, 1998.

         Because grants of a portion of the  Corporation's  securities under the
Plan will occur at a future date, the actual benefits that may be received by or
allocated to Corporation  employees under the Plan cannot be fully determined at
this  time.  Notwithstanding  the  foregoing,  if  the  amendment  to  the  Plan
increasing  the  number of shares  available  for  issuance  under the Plan from
500,000  to  700,000  shares  is  approved  by the  shareholders,  the Board has
determined  that stock  options will be granted  effective  November 2, 1998, to
those executive  officers named in the Summary  Compensation  Table as set forth
below.

  NAME                                                 NUMBER OF OPTION SHARES

  Diego J. Veitia                                               100,000
  Jerome F. Miceli                                              100,000
  Stephen A. Saker                                               20,000
  Executive Officers As a Group                                 220,000

FEDERAL TAX TREATMENT OF OPTIONS

         If an option is granted to an employee in accordance  with the terms of
the Plan,  no income will be  recognized by such employee at the time the option
is granted.

                                        8
<PAGE>

         Generally,  on exercise of a Nonqualified  Option,  the amount by which
the fair market value of the shares of the stock on the date of exercise exceeds
the  purchase  price of such shares will be taxable to the  optionee as ordinary
income,  and will be deductible for tax purposes by the  Corporation in the year
in which the optionee  recognizes the ordinary income. The disposition of shares
acquired upon exercise of a Nonqualified  Option under the Plan will  ordinarily
result  in  long-term  or  short-term  capital  gain or loss  (depending  on the
applicable  holding  period) in an amount  equal to the  difference  between the
amount  realized on such  disposition  and the sum of the purchase price and the
amount of ordinary  income  recognized  in  connection  with the exercise of the
Nonqualified Option.

         Section  16(b)  of  the  Exchange  Act  generally   subjects  executive
officers,  directors  and  10%  shareholders  of the  Corporation  to  potential
liability if they both buy and sell shares of the  Corporation's  stock within a
six-month  period.  In the case of  employees  who are  subject to these  rules,
generally, unless the employee elects otherwise, the relevant date for measuring
the  amount  of  ordinary  income  to  be  recognized  upon  the  exercise  of a
Nonqualified  Option  will be the  later of (i) the date  the  six-month  period
following  the  date of grant  lapses  and  (ii)  the  date of  exercise  of the
Nonqualified Option.

         Generally,  upon exercise of an Incentive  Option, an employee will not
recognize any income and the Corporation will not be entitled to a deduction for
tax purposes.  However,  the difference  between the purchase price and the fair
market  value of the shares of stock  received on the date of  exercise  will be
treated as a positive  adjustment in  determining  alternative  minimum  taxable
income,  which may subject the  employee to the  alternative  minimum  tax.  The
disposition  of shares  acquired upon exercise of an Incentive  Option under the
Plan will  ordinarily  result in  long-term or  short-term  capital gain or loss
(depending  on  the  applicable  holding  period).  Generally,  however,  if the
employee  disposes of shares of stock  acquired  upon  exercise of an  Incentive
Option  within  two years  after the date of grant or within  one year after the
date of exercise (a  "disqualifying  disposition"),  the employee will recognize
ordinary  income,  and the  Corporation  will be entitled to a deduction for tax
purposes,  in the amount of the excess of the fair market value of the shares on
the date of exercise over the purchase price (or, in certain circumstances,  the
gain on sale, if less).  Any excess of the amount  realized by the holder on the
disqualifying  disposition  over the fair market value of the shares on the date
of exercise of the Incentive Option will ordinarily  constitute capital gain. In
the case of an employee  subject to the  Section  16(b)  restrictions  discussed
above,  the relevant date in measuring the  employee's  ordinary  income and the
Corporation's   tax  deduction  in  connection   with  any  such   disqualifying
disposition  will  normally  be the later of (i) the date the  six-month  period
after the date of grant  lapses or (ii) the date of  exercise  of the  Incentive
Option.
       
         If an option is exercised  through the use of stock previously owned by
the  employee,  such  exercise  generally  will  not  be  considered  a  taxable
disposition  of the  previously  owned shares and, thus, no gain or loss will be
recognized  with  respect to such shares  upon such  exercise.  However,  if the
previously  owned  shares were  acquired  through the  exercise of an  Incentive
Option or other  tax-qualified  stock option and the holding period  requirement
for those  shares was not  satisfied  at the time they were used to  exercise an
Incentive Option, such use would constitute a disqualifying  disposition of such
previously  owned shares  resulting in the  recognition of ordinary income (but,
under proposed  Treasury  Regulations,  not any additional  capital gain) in the
amount  described  above. If any otherwise  qualifying  Incentive Option becomes
first  exercisable  in any one year for  shares  having  a value  in  excess  of
$100,000 (grant date value), the portion of the option in respect of such excess
shares will be treated as a Nonqualified Option.

 YOUR  DIRECTORS  RECOMMEND  THAT  STOCKHOLDERS  VOTE FOR THE  AMENDMENT  TO THE
INTERNATIONAL ASSETS HOLDING CORPORATION STOCK OPTION PLAN.

                                        9

<PAGE>

                     ITEM 4 - TRANSACTION OF OTHER BUSINESS

         The Board of Directors  does not know of any other  business which will
be presented  for  consideration  at the  Meeting.  If any other  business  does
properly come before the Meeting or any adjournment  thereof,  the proxy holders
will vote in regard thereto according to the discretion of management insofar as
such proxies are not limited to the contrary.

                             EXECUTIVE COMPENSATION

SUMMARY COMPENSATION TABLE

The following table is a three-year summary of the compensation  awarded or paid
to, earned by, the  Corporation's  Chief  Executive  Officer and its most highly
compensated  executive officers whose total cash compensation  exceeded $100,000
during the Corporation's last completed fiscal year.
<TABLE>
<CAPTION>
<S>     <C>                         <C>                  <C>               <C>               <C>            <C>


                                                         Long-Term Compensation
Name and
Principal                     Annual                 RESTRICTED      COMMON STOCK        LONG TERM     
Position                    Compensation (1)           STOCK            UNDER            INCENTIVE       ALL OTHER (2)    
                       YEAR   SALARY    BONUS          AWARD ($)      OPTIONS (#)         PAYOUTS        COMPENSATION

Diego J. Veitia,       1998  $140,004  $  -              $  -               -              $  -             $3,325
Director, Chairman     1997  $136,590  $152,531          $  -               -              $  -             $7,477
of the Board and       1996  $132,612  $155,790          $  -            110,000           $  -            $11,036
Chief Executive
Officer

Jerome F. Miceli,      1998  $140,004  $  -              $  -               -              $  -            $   475
Director, Treasurer,   1997  $136,590  $182,531          $  -               -              $  -            $ 5,974
President and Chief    1996  $132,612  $175,790          $  -             70,000           $  -            $ 6,347
Operating Officer


Stephen A. Saker,      1998  $166,446  $  -              $  -               -               $ -            $  -
Director, Vice         1997  $194,780  $ 12,000          $  -               -               $ -            $ 5,441
President and          1996  $177,046  $ 35,000          $  -             35,000            $ -            $ 5,869
Secretary
</TABLE>
- -------------------------------------------------------------------------------
         (1) For fiscal  years ended  September  30,  1998,  1997 and 1996,  the
         dollar value of other annual  compensation for each individual named in
         the above  table did not  exceed  the lesser of $50,000 or 10% of total
         salary and bonus.

         (2) All other compensation is comprised of Corporation contributions to
         the  Corporation's  Employee Stock Ownership Plan with 401(k) features,
         Retirement   Savings  Plan  and   payments  for  personal   income  tax
         preparation fees. The Corporation did not make any contributions to the
         Employee Stock  Ownership Plan and the Retirement  Savings Plan for the
         fiscal year ended September 30, 1998.  However,  forfeitures related to
         terminated  participants  may be available for reallocation to eligible
         participants who were employed by the Corporation on December 31, 1998.
         These  forfeitures  are subject to allocation by the two plans based on
         calendar year end employee 401k  contributions  and total calendar year
         end compensation.

                                       10
<PAGE>

STOCK OPTIONS AND STOCK APPRECIATION RICHTS (SAR)

         The Plan was adopted by the Board of  Directors of the  Corporation  in
January,  1993  and  approved  by  the  stockholders  in  November,   1993.  The
shareholders  approved an amendment to the Plan to increase the number of shares
available for issuance under the Plan from 250,000 to 500,000  shares  effective
December 28,  1995.  The Plan permits the granting of awards to employees of the
Corporation  and  its   subsidiaries  in  the  form  of  stock  options  of  the
Corporation's  common  stock.  Stock  options  granted  under  the  Plan  may be
Incentive  Options  meeting  the  requirements  of Section  422 of the Code,  or
Non-qualified Options which do not meet the requirements of Section 422.

         The Plan is administered by the Board or a committee thereof.  The Plan
gives broad powers to the Board to administer and interpret the Plan,  including
the authority to select the  individuals to be granted options and rights and to
prescribe the  particular  form and  conditions of each option or right granted.
All options are granted at an exercise  price equal to the fair market  value or
110 percent of the fair market  value of the  Corporation's  common stock on the
date of the grant.  Awards may be granted  pursuant to the Plan through January,
2003. The Plan may be terminated earlier by the Board at its sole discretion.

        No Stock Appreciation Rights (SAR) have been granted by the Corporation.

OPTION/SAR GRANTS IN THE LAST FISCAL YEAR

       There were no options granted to executive officers during the 1998
 fiscal year.
  
AGGREGATED OPTIONS/SAR EXERCISES IN LAST FISCAL YEAR AND FISCAL YEAR-END
OPTION/SAR VALUES

         The following table summarizes stock options  exercised,  the aggregate
number of  exercisable  and  unexercisable  options and the value of unexercised
in-the-money  stock  option  at  fiscal  year end 1998 for the  named  executive
officers. No stock options were exercised during the 1998 fiscal year.
<TABLE>
<CAPTION>
<S>     <C>              <C>             <C>                    <C>                            <C>

 EXECUTIVE OFFICER   NUMBER OF        VALUE       NUMBER OF SECURITIES UNDERLYING        VALUE OF UNEXERCISED
                       SHARES      REALIZED($)      UNEXERCISED STOCK OPTIONS AT             IN-THE-MONEY
                      ACQUIRED                           SEPTEMBER 30, 1998         STOCK OPTIONS AT SEPTEMBER 30,
                     ON EXERCISE                     EXERCISABLE/UNEXERCISABLE                  1998(1)
                                                                                       EXERCISABLE/UNEXERCISABLE
  Diego J. Veitia        -             $ -                44,000 / 66,000                      $ - / $ -
  Jerome F. Miceli       -             $ -                68,000 / 42,000                      $ - / $ -
  Stephen A. Saker       -             $ -                44,000 / 21,000                      $ - / $ -
</TABLE>

(1) The values  shown  report  the  difference  between  the  exercise  price of
unexercised  in-the-money options and the closing market price of the underlying
Common Stock at September 30, 1998.  Options are in-the-money if the fair market
value  of the  Common  Stock  exceeds  price  of the  option.  No  options  were
in-the-money  based on the last reported  closing price of $1.75 per share as of
September 30, 1998.

Employment Agreements

         On March 25, 1994 the Corporation  entered into a five-year  employment
agreement with each of Messrs. Veitia and Miceli. Pursuant to the agreement with
Mr. Veitia,  he will devote a portion of his business time to the Corporation as
Chairman of the Board and Chief Executive Officer. The agreement with Mr. Miceli
provides  

                                       11

<PAGE>


that he will  devote  substantially  all of his  business  time to the
Corporation as President,  Chief Operating Officer and Treasurer. The agreements
with Messrs.  Veitia and Miceli may be extended by mutual  agreement and provide
for base annual salaries of $125,000 each  (increasing on an annual basis by the
change in the consumer price index). In addition,  the agreements  provide for a
bonus  to  each  executive  in an  amount  equal  to 10%  of  the  Corporation's
consolidated  pre-tax  earnings,  monthly  automobile  allowances  of  $500  and
reimbursement  for costs and expenses  associated  with the  preparation  of the
executive's personal income tax return.

         In the event of termination of the agreements by the Corporation  other
than for cause (as defined therein) or if the executive resigns as a result of a
breach  by  the  Corporation,  the  agreements  provide  for  payments  to  such
individuals in an amount equal to 100% of their total compensation for 24 months
following  the  date  of  termination.  In  addition,  upon  termination  of the
agreements by the Corporation  prior to their  expiration,  other than for cause
(as defined therein) or if the executive  resigns as a result of a breach by the
Corporation,  the Corporation has agreed, at the option of the executive, to the
extent such payments may be made under  applicable law, to repurchase  within 60
days of such  termination  at market value (average of bid and asked prices) all
shares  of stock of the  Corporation  owned by the  executives,  including  ESOP
shares, which amount to approximately  578,000 common shares as of September 30,
1998. In addition,  Messrs. Veitia and Miceli have 220,000 option shares granted
of which 112,000 are vested at September 30, 1998. The  agreements  with Messrs.
Veitia and Miceli also contain nondisclosure and noncompetition provisions.

EMPLOYEE INVESTMENT/RETIREMENT PLANS

         The International  Assets Advisory Corporation Employee Stock Ownership
Plan and Trust (the "ESOP"),  which became effective on December 30, 1992, is an
employee  stock  ownership  plan  with  profit  sharing  and  401(k)   features.
Generally,  all employees of the Corporation and its subsidiaries  with one year
of eligible  service are members of the ESOP.  Benefits under the employee stock
ownership  feature  of the ESOP,  which  gradually  vest over seven  years,  and
benefits  under the 401(k)  feature of the ESOP,  which with respect to employee
contributions  are fully vested at all times,  are paid upon death,  disability,
retirement  or  termination  of  employment.  Corporation  contributions  to the
employee stock ownership portion of the ESOP are determined at the discretion of
the Board of  Directors.  The  Corporation  did not make a  contribution  to the
employee stock ownership  portion of the ESOP for the 1998 fiscal year. All ESOP
common  stock  contributions  have been  allocated  to eligible  employees as of
September 30, 1998.

         The 401(k) portion of the ESOP allows employees to contribute up to the
greater of ten  percent of their  gross  income or the  maximum  amount of their
gross income allowable under current Internal Revenue Code  Regulations,  to the
plan. The plan does not mandate a matching contribution by the Corporation,  but
provides  that  the  Corporation  may  make  discretionary  contributions.   The
Corporation  did not make a contribution  to the profit  sharing  feature of the
ESOP for the 1998 fiscal year.

         The  Corporation's  Retirement  Savings  Plan,  which became  effective
January 1, 1995, is a profit  sharing plan. All employees who have completed one
year of  continuous  service and who have  attained  the age of  twenty-one  are
eligible  for the  Retirement  Savings  Plan.  Contributions  to the  Retirement
Savings  Plan  may be  made  at the  sole  discretion  of the  Corporation.  The
Corporation did not make a contribution  to the Retirement  Savings Plan for the
1998 fiscal year.

                                       12


<PAGE>

         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

         The  following  table sets forth  certain  information  concerning  the
beneficial  ownership of the Corporation's Common Stock as of December 15, 1998,
by (i) each person  known by the  Corporation  to own more than 5% of the Common
Stock,  (ii) each  director  of the  Corporation,  (iii) each of the most highly
compensated  executive officers whose total cash compensation  exceeded $100,000
during the  Corporation's  last  completed  fiscal  year and (iv) all  executive
officers and directors of the  Corporation  as a group.  All shares are directly
owned by the individual unless otherwise indicated.
<TABLE>
<CAPTION>
<S>       <C>                                                              <C>                         <C>
    NAME AND ADDRESS OF                                                 NUMBER OF                    PERCENT OF
    BENEFICIAL OWNER                                                  SHARES (1) (2)                   CLASS

    The Diego J. Veitia Family Trust (3)                                428,859                       29.01%

    Diego J. Veitia (3)(4)(5)                                           497,729                       32.23%

    The IAAC Employee Stock Ownership
    Plan and Trust (3)                                                  309,033                       20.91%

    Jerome F. Miceli (3)(6)(7)                                          161,403                       10.35%
    Stephen A. Saker (3)(8)                                              51,000                        3.34%

    Robert A. Miller (3)                                                  5,600                         .38%

    Elmer L. Jacobs (3)(9)                                               34,970                        2.34%
All directors and executive
officers as a group (10)                                                746,183                       44.02%
(5 persons)
</TABLE>
- ---------------------------------------------------------------------------
      (1) Except as  otherwise  stated,  all  stockholders  have sole voting and
investment  power with respect to the shares of Common Stock set forth  opposite
their respective names.
      (2)  Includes  shares  that can be  acquired  within 60 days from the date
hereof upon the  exercise of warrants or options or  conversion  of  convertible
securities.  Shares subject to issuance upon the exercise of options or warrants
or other  rights to acquire  shares  are  deemed  outstanding  for  purposes  of
computing  the  percentage  owned  by  each  person  but are  not  deemed  to be
outstanding for the purpose of computing the outstanding percentage of any other
persons.
      (3)  250 Park Avenue South, Suite 200, Winter Park, Florida 32789.
      (4) Includes  428,859 shares held by The Diego J. Veitia Family Trust (the
"Trust").  Mr.  Veitia  is  Chairman  of the  Board of the  Corporation  and the
settlor,  sole trustee and primary beneficiary of the Trust and, as such, may be
deemed the  beneficial  owner of the shares  held by the Trust  under  rules and
regulations promulgated by the SEC.
      (5) Includes 66,000 shares subject to a partially  exercisable option from
      the  Corporation.  (6)  Includes  4,519  shares  subject  to  a  presently
      exercisable option from the Trust.
      (7) Includes  40,000 shares subject to one fully  exercisable  option from
the  Corporation  and 42,000 shares subject to a partially  exercisable  options
from the Corporation.
      (8) Includes  30,000 shares subject to one fully  exercisable  option from
the  Corporation  and 21,000 shares subject to a partially  exercisable  options
from the Corporation.
      (9) Includes 18,000 shares subject to two partially exercisable options 
from the Corporation.
  (10) Includes 70,000 shares subject to fully  exercisable  options
and 147,000  shares  subject to  partially  exercisable  options in the favor of
Messrs. Veitia, Miceli, Saker and Jacobs, from the Corporation.
                                       13
<PAGE>

                COMPLIANCE WITH SECTION 16(A) OF THE EXCHANGE ACT

          Pursuant to Section  16(a) of the  Exchange  Act and the rules  issued
thereunder,  the Corporation's  executive  officers,  directors and owners of in
excess of 10% of the issued and  outstanding  common  stock are required to file
with the SEC reports of  ownership  and changes in ownership of the common stock
of the  Corporation.  Copies of such reports are required to be furnished to the
Corporation.  Based  solely  on the  review  of such  reports  furnished  to the
Corporation,  the Corporation  believes that during fiscal year 1998, all of its
executive officers and directors complied with the Section 16(a) requirements.


                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

          During the year ended  September  30, 1998,  the Board of Directors of
the Corporation approved the reimbursement of approximately  $39,000 of expenses
incurred in connection  with responding to issues raised during a Securities and
Exchange Commission ("SEC") inspection of an affiliated company.

          The  Corporation  believes  that all prior  transactions  between  the
Corporation and its officers,  directors or other  affiliates of the Corporation
were on terms no less favorable than could have been obtained from  unaffiliated
third parties on an arm's-length basis.  However, as the requisite conditions of
competitive,  free-market  dealings may not exist,  the  foregoing  transactions
cannot be presumed to have been carried out on an arm's-length  basis,  nor upon
terms no less favorable than had unaffiliated parties been involved.


                                  OTHER MATTERS


STOCKHOLDER PROPOSALS

          Any stockholder  desiring to present a proposal for  consideration  at
the 2000 Annual Meeting of Stockholders,  should submit such proposal in writing
so that it is received by the  Corporation at 250 Park Avenue South,  Suite 200,
Winter Park, Florida 32789, by not later than September 12, 1999.


AVAILABILITY OF 10-KSB

          The Corporation will provide to  shareholders,  without charge, a copy
of the  Corporation's  Annual Report on Form 10-KSB upon written  request.  Such
requests  should be submitted  to Jonathan C. Hinz,  Chief  Accounting  Officer,
International  Assets  Holding  Corporation,  250 Park Avenue South,  Suite 200,
Winter Park,  Florida 32789.  Exhibits to Form 10-KSB will also be provided upon
specific request.

                                 Diego J. Veitia
                                    Chairman

January 15, 1999






                                       14


<PAGE>





                                    EXHIBIT A

                    INTERNATIONAL ASSETS HOLDING CORPORATION
                      STOCK OPTION PLAN AS AMENDED 12/28/95



        International  Assets Holding  Corporation,  a Delaware corporation (the
"Company"),  hereby  adopts  a  stock  option  plan  (the  "Plan")  for  its key
employees, officers, directors and consultants, in accordance with the following
terms and conditions.

        1. PURPOSE OF THE PLAN. The purpose of the Plan is to advance the growth
and  development  of the Company by  affording  an  opportunity  to  executives,
consultants and key employees of the Company as well as directors of the Company
and its  affiliates  to purchase  shares of the  Company's  common  stock and to
provide  incentives for them to put forth maximum efforts for the success of the
Company's  business.  The Plan is intended to permit  certain  designated  stock
options  granted  under the Plan to qualify as  incentive  stock  options  under
Section 422A of the Internal Revenue Code of 1986.

         2.  DEFINITIONS.  For purposes of this Plan, the following  capitalized
terms shall have the meanings set forth below:

         (a) "Board of Directors" means the board of directors of the Company.

         (b) "Code"  means the Internal  Revenue  Code of 1986,  as currently in
effect or as hereafter amended.

         (c)  "Company"  means  International  Assets  Holding  Corporation,   a
Delaware corporation.

         (d) "Eligible Employee" means all directors, consultants, officers, and
executive,  managerial,  and other key employees of the Company or any Parent or
Subsidiary. In order to be eligible for an Incentive Stock Option, a director or
a  consultant  must also be a common law  employee of the Company as provided in
Section 422A of the Code;  however,  in order to be eligible for a  Nonqualified
Stock Option,  a director or consultant need not be a common law employee of the
Company.

         (e)  "Incentive  Stock  Option(s)"  means a stock option  granted to an
Eligible Employee to purchase shares of Stock which is intended to qualify as an
"incentive stock option," as defined in Section 422A of the Code.
         (f)  "Nonqualified  Stock Option(s)" means a stock option granted to an
Eligible  Employee to purchase  shares of Stock which is not intended to qualify
as an "incentive stock option" as defined in Section 422A of the Code.

         (g) "Option" means any unexercised and unexpired Incentive Stock Option
or  Nonqualified  Stock Option  issued under this Plan,  or any portion  thereof
remaining unexercised and unexpired.
                                       1
<PAGE>

         (h) "Option  Agreement"  means a written  agreement  by and between the
Company and an optionee  setting  forth the terms and  conditions  of the Option
granted by the Board of Directors to such Optionee.

         (i) "Optionee" means any Eligible  Employee who is granted an Option as
provided in the Plan.

         (j) "Parent" means any present or future "parent  corporation"  of the
Companyas such term is defined  in  Section  425 (e) of the Code and which the 
Board ofDirectors of the Company has elected to be covered by the Plan.

         (k) "Plan" shall mean the Company's Stock Option Plan.

         (1) "Stock"  means  authorized  and unissued  shares of the  Company's
 Common  Stock,  $.01 par value per share,  or treasury shares of  such class.

                  (m)  "Subsidiary"  means any  present  or  future  "subsidiary
corporation"  of the Company,  as such term is defined in Section  425(f) of the
Code and which the Board of Directors has elected to be covered by the Plan.

         (n) where applicable, the terms used in this Plan have the same meaning
as the terms used in the Code and the regulations and rulings issued  thereunder
and pursuant thereto, with reference to Options.

         3.     STOCK SUBJECT TO OPTION.

         (a) TOTAL NUMBER OF SHARES.  The total number of shares of Stock which
may be issued by the  Company to all  Optionees  under this Plan is 500,000  (as
amended 12/28/95 and approved by shareholders  2/15/96) shares. The total number
of shares of Stock which may be so issued may be increased  only by a resolution
adopted  by the Board of  Directors  and  approved  by the  shareholders  of the
Company.

         (b)  EXPIRED OPTIONS.  If  any  Option  granted  under  this  Plan  is
terminated or expires for any reason whatsoever, in whole or in part, the shares
(or remaining  shares) of Stock subject to that particular Option shall again be
available for grant under this Plan.

         4. ADMINISTRATION OF THE PLAN.

         (a) BOARD OF DIRECTORS. This Plan shall be administered by the Board of
Directors who may,  from time to time,  issue orders or adopt  resolutions,  not
inconsistent  with the  provisions of the Plan, to interpret the  provisions and
supervise the  administration  of the Plan. All  determinations  shall be by the
affirmative  vote of a majority  of the members of the Board of  Directors  at a
meeting,  or reduced to writing and signed by all of the members of the Board of
Directors.  Subject to the Company's Bylaws,  all decisions made by the Board of
Directors in selecting  Optionees,  establishing  the number of shares and terms
applicable to each Option,  and in construing  the provisions of this Plan shall
be  final,  conclusive  and  binding  on all  persons,  including  the  Company,
shareholders,  Optionees,  and  purchasers  of shares  pursuant to this Plan. No
member of the Board of Directors shall be liable for any action or determination
made in good faith with respect to the Plan or an Option granted hereunder.
                                       2
<PAGE>


         (b)  COMPENSATION  COMMITTEE.  The Board of Directors  may from time to
time  appoint  a  Compensation  Committee,  consisting  of not less than two (2)
directors  (the  "Committee").  The  Board of  Directors  may  delegate  to such
Committee  full power and authority to take any action  required or permitted to
be taken by the Board of Directors  under this Plan,  subject to restrictions on
affiliate  participation under the Securities  Exchange Act of 1934,  pertaining
to, among other things,  Section 16(b).  The Board of Directors may from time to
time,  at its  sole  discretion,  remove  members  from  or add  members  to the
Committee.  Vacancies  may be filled by the Board of Directors  only.  Where the
context requires, the Board of Directors shall mean the Committee, if appointed,
for matters dealing with administration of the Plan.

         (c) COMPLIANCE  WITH INTERNAL  REVENUE CODE. The Board of Directors (or
committee  if  appointed)  shall  at all  times  administer  this  Plan and make
interpretations  hereunder  in such a  manner  that  Options  granted  hereunder
designated as Incentive Stock Options will meet the requirements of Section 422A
of the Code.

         5.       SELECTION OF OPTIONEES.

         (a) DISCRETION OF THE BOARD OF DIRECTORS. In determining which Eligible
Employees shall be offered Options,  as well as the terms thereof,  the Board of
Directors   shall   evaluate,   among   other   things,   (i)  the   duties  and
responsibilities  of  Eligible  Employees,   (ii)  their  past  and  prospective
contributions to the success of the Company,  (iii) the extent to which they are
performing and will continue to perform outstanding  services for the benefit of
the  Company,  and (iv)  such  other  factors  as the Board of  Directors  deems
relevant.

         (b) LIMITATION ON GRANT OF 0PTIONS.  An Incentive  Stock Option may not
be granted to any  optionee if the grant of such Option to such  Optionee  would
otherwise  cause the  aggregate  fair market value  (determined  at the time the
Option is granted) of the Stock for which Options are  exercisable for the first
time by such  Optionee  under all  incentive  stock  option plans of the Company
during any calendar year to exceed $100,000.  Nonqualified  Stock Options may be
granted to Eligible Employees at the sole discretion of the Board of Directors.

         6.  OPTION  AGREEMENT.  Subject to the  provisions  of this Plan,  each
Option  granted to an Optionee  shall be set forth in an Option  Agreement  upon
such terms and  conditions  as the Board of  Directors  determines,  including a
vesting schedule. Each such Option Agreement shall incorporate the provisions of
this Plan by reference. The date of the grant of an Option is the date specified
in the Option  Agreement.  Any Option  Agreement  shall  clearly  identify  such
Options as Incentive Stock Options or Nonqualified Stock Options.

         7.       OPTION PRICES.

         (a) DETERMINATION OF OPTION PRICE. The option price for Stock shall not
be less than one hundred-  percent  (100%) of the fair market value of the Stock
on the date of the grant of such Option.  The option price for Stock  granted to
an Eligible  Employee  who  possesses  more than ten percent  (10%) of the total
combined voting power of all classes of common stock of the Company shall not be
less than one hundred ten percent  (110%) of the fair market  value of the Stock
on the date of the grant of such Option.
                                       3
<PAGE>


         (b)  DETERMINATION  OF FAIR MARKET VALUE. For the purpose of this Plan,
the fair market  value of the Stock on the date of  granting an Option  shall be
determined  by  the  Board  of  Directors  in  accordance  with  the  applicable
regulations under the Code.

         (c) DETERMINATION OF STOCK OWNERSHIP.  For purposes of paragraphs 7 and
8, an  Optionee's  common stock  ownership  shall be  determined  by taking into
account the rules of  constructive  ownership set forth in Section 425(d) of the
Code.

         8. TERM OF OPTION.  The term of an Option may vary within the sole dis-
cretion of the Board of Directors,  provided,  however, that the term of an
Incentive Stock Option granted to an Eligible Employee shall not exceed ten (10)
years from the date of grant of such Incentive  Stock Option. An Incentive Stock
Option may be cancelled only in connection with the termination of employment or
death of the Optionee (as more particularly described in paragraph 9 hereof). A
Nonqualified Stock Option may be cancelled  only in  connection  with the  term-
ination  of employment (or consulting  contract) or death of an Optionee, or the
removal or resignation of an Optionee who is a director.

         9. EXERCISE OF OPTION.

        (a)  LIMITATION  ON  EXERCISE OF OPTION.  Except as  otherwise provided
herein,  the Board of Directors,  in its sole discretion,  may limit an Option
by  restricting  its exercise in whole or in part to specified vesting periods
or until specified conditions have occurred. The vesting periods and any
restrictions will be set forth in the Option Agreement.

         (b) EXERCISE PRIOR TO CANCELLATION. An Option shall be exercisable only
during  the  term  of the  Option  as  long as the  Optionee  is in  "Continuous
Employment"  with the Company or is continually on the Board of Directors of the
Company or any Parent,  Subsidiary,  or any successor thereof .  Notwithstanding
the preceding sentence,  as long as the Option's term has not expired, an Option
which is  otherwise  exercisable  in  accordance  with its  provisions  shall be
exercisable;

                  (i) for a period  ending  ninety (90) days after the  Optionee
has terminated his Continuous  Employment with the Company,  unless the Optionee
was terminated  for cause by the Company in which case the Option  terminates on
notice of termination of employment; or

                  (ii) for a period ending ninety (90) days after the removal or
resignation of the Optionee from the Board of Directors, which such Optionee has
served; or

                  (iii) by the estate of the Optionee, within one (1) year after
the date of the Optionee's death, if the Optionee should die while in the Contin
uous  Employmentof the Company or while  serving on the Board of Directors of 
the Company or any Parent, Subsidiary, or any successor thereof; or

                  (iv) within one (1) year after the Optionee's  employment with
the Company  terminates,  if the Optionee  becomes  disabled  during  Continuous
Employment with the Company and such disability is the cause of termination.

         For purposes of this Plan, the term "Continuous  Employment" shall mean
the absence of any  interruption or termination of employment (or termination of
a  consulting  contract)  by the Company or any Parent or  Subsidiary  which now
exists  or  hereafter  is  organized  or  acquired  by
                                       4
<PAGE>
the Company.  Continuous  Employment  with the Company  shall not be  considered
interrupted  in the case of sick leave,  military  leave,  or any other leave of
absence approved by the Company or in the case of transfers between locations of
the Company or between any Parent or Subsidiary,  or successor thereof. The term
"cause" as used in this subparagraph 9(b) shall mean: (i) commission of a felony
or a charge of theft, dishonesty, fraud or embezzlement;  (ii) failure to adhere
to  Company's  reasonable  directives  and  policies,  willful  disobedience  or
insubordination;  (iii) disclosing to a competitor or other unauthorized person,
proprietary  information,  confidences  or trade  secrets of the  Company or any
Parent or  Subsidiary;  (iv)  recruitment of Company or any Parent or Subsidiary
personnel on behalf of a competitor or potential  competitor of the Company, any
Parent or Subsidiary,  or any successor thereof; or (v) solicitation of business
on behalf of a competitor or potential  competitor of the Company, any Parent or
Subsidiary, or any successor thereof.

         (c) METHOD OF  EXERCISING AN OPTION.  Subject to the  provisions of any
particular Option, including any provisions relating to vesting of an Option, an
Optionee may exercise an Option,  in whole or in part, by written  notice to the
Company  stating  in such  written  notice  the  number of shares of Stock  such
Optionee  elects to  purchase  under the  Option,  and the time of the  delivery
thereof, which time shall be at least fifteen (15) days after the giving of such
notice,  unless an earlier  date  shall have been  mutually  agreed  upon.  Upon
receipt of such written notice, the Company shall provide the Optionee with that
information  required by the applicable  state and federal  securities laws. If,
after receipt of such information,  the Optionee desires to withdraw such notice
of exercise,  the Optionee may withdraw such notice of exercise by notifying the
Company,  in writing,  prior to the time set forth for delivery of the shares of
Stock.  In no event may an Option be exercised after the expiration of its term.
An Optionee is under no obligation to exercise an Option or any part thereof.

         (d)  PAYMENT FOR OPTION  STOCK.  The  exercise  of any option  shall be
contingent  upon receipt by the Company of cash or  certified  bank check to its
order, shares of the Company's Common Stock, or any combination of the foregoing
in an  amount  equal  to the full  option  price of the  shares  of Stock  being
purchased.  For  purposes of this  paragraph 9, shares of the  Company's  Common
Stock that are delivered in payment of the option price shall be valued at their
fair market  value,  as  determined  under the  provisions  of the Plan.  In the
alternative,  the Board of  Directors  may,  but is not  required  to,  accept a
promissory note, secured or unsecured, in the amount of the option price made by
the Optionee on terms and conditions satisfactory to the Board of Directors.

         (e) NET ISSUE EXERCISE.  Notwithstanding  any provisions  herein to the
contrary,  if the fair  market  value of one share of Stock is greater  than the
full  option  price of such  share of Stock (at the date of  calculation  as set
forth below), in lieu of exercising any Option for cash, the Board of Directors,
in its sole  discretion,  may allow the Optionee to elect to receive Stock equal
to the value (as determined  below) of the Option (or the portion  thereof being
exercised)  by surrender of such Option at the  principal  office of the Company
together with the properly endorsed Notice of Exercise of Option, in which event
the  Company  shall issue to the  Optionee a number of shares of Stock  computed
using the following formula:

                  X = Y (A-B)
                          A
                                       5
<PAGE>


     Where       X = the number of shares of Stock to be issued to the Optionee

                 Y = the  number of shares of Stock  purchasable  under the  
                     Option or, if only a portion  of the Option is being  
                     exercised,  the  portion  of the  Option  being exercised 
                     (at the date of such calculation)

                 A = the fair market value of one share of the  Company's Stock 
                    (on the,  date a properly completed and executed Notice of 
                    Exercise of Option is delivered to the Company)

                 B = the full Option price of one share of Stock being  
                     purchased (as adjusted to the date of such calculation)

For purposes of the above  calculation,  fair market value of one share of Stock
shall be determined by the Company's Board of Directors in good faith; provided;
however,  that where there is a public market for the Company's  Stock, the fair
market  value per share shall be the average of the closing bid and asked prices
of the  Company's  Stock quoted in the  Over-The-Counter  Market  Summary or the
closing price quoted on the NASDAQ  National Market System or on any exchange on
which the Stock is listed, whichever is applicable,  as published in the Western
Edition  of the Wall  Street  Journal  (or,  if not so  reported,  as  otherwise
reported by the NASDAQ  System) for the five (5) trading  days prior to the date
of determination of fair market value.

         (f) DELIVERY OF STOCK TO OPTIONEE.  Provided the Optionee has delivered
proper  notice of exercise  and full  payment of the option  price,  the Company
shall  undertake and follow all necessary  procedures to make prompt delivery of
the number of shares of Stock which the Optionee  elects to purchase at the time
specified in such notice. Such delivery,  however,  may be postponed at the sole
discretion  of the Company to enable the  Company to comply with any  applicable
procedures,  regulations or listing  requirements  of any  governmental  agency,
stock exchange or regulatory authority. As a condition to the issuance of shares
of Stock, the Company may require such additional  payments from the Optionee as
may be  required to allow the  Company to  withhold  any income  taxes which the
Company  deems  necessary  to insure the  Company  that it can  comply  with any
federal or state income tax withholding requirements.

        10.  NONTRANSFERABILITY  OF  0PTIONS.  Except as  otherwise  provided in
paragraph  9(b)(iii)  and (iv) hereof,  an Option  granted to an Optionee may be
exercised only during such Optionee's  lifetime by such Optionee.  An Option may
not be sold, exchanged, assigned, pledged, encumbered, hypothecated or otherwise
transferred except by will or by the laws of descent and distribution. No Option
or any right  thereunder  shall be subject to  execution,  attachment or similar
process  by any  creditors  of the  Optionee.  Upon  any  attempted  assignment,
transfer,  pledge,  hypothecation or other encumbrance of any Option contrary to
the provisions  hereof,  such Option and all rights thereunder shall immediately
terminate and shall be null and void with respect to the transferee or assignee.

         11. COMPLIANCE WITH THE SECURITIES LAWS.

         (a) Optionee's  Written  Statement.  The Board of Directors may, in its
sole  discretion,  require  that at the time an Optionee  elects to exercise his
Option, he shall furnish a written statement to the Company that he is acquiring
such shares of Stock for  investment  purposes only and that he has no intention
of  reselling  or  otherwise  disposing  of such  Stock,  along  with a  written
acknowledgment  that the Option and the shares of Stock pertaining to the Option
are not registered 
                                       6
<PAGE>


under the Securities Act of 1933, as amended (the "Act"), the Florida securities
laws,  or any other  state  securities  laws.  In the event that shares of Stock
subject  to  the  Option  are  registered   with  the  Securities  and  Exchange
Commission,  an  optionee  shall no  longer  be  required  to  comply  with this
subparagraph 11(a).

         (b)  REGISTRATION  REQUIREMENTS.  If at any time the Board of Directors
determines,  in  its  sole  discretion,   that  the  listing,   registration  or
qualification  of the shares of Stock subject to the Option upon any  securities
exchange  or under any state or  federal  securities  laws,  or the  consent  or
approval of any  governmental  regulatory  body,  is necessary or desirable as a
condition  of,  or in  connection  with,  the  issuance  or  purchase  of shares
thereunder,  then the Option may not be exercised,  in whole or in part,  unless
such listing, registration,  qualification,  consent or approval shall have been
effected or obtained  (and the same shall have been free of any  conditions  not
acceptable to the Board of Directors).

         (c)  RESTRICTIONS  ON  TRANSFER  OF SHARES.  Subject  to the  Company's
repurchase  agreement and right of first refusal, as more particularly set forth
in paragraph 14 hereof,  the shares of Stock acquired by an Optionee pursuant to
the  exercise of an Option  hereunder  shall be freely  transferable;  provided,
however,  that such  shares of Stock may not be sold,  transferred,  pledged  or
hypothecated,  unless (i) a  registration  statement  covering the securities is
effective  under  the Act and  appropriate  state  securities  laws,  or (ii) an
opinion of  counsel,  satisfactory  to the  Company,  that such sale,  transfer,
pledge or hypothecation may legally be made without  registration of such shares
under federal or state securities laws has been received by the Company.

         (d) RESTRICTIVE  LEGEND.  In order to enforce the restrictions  imposed
upon  shares of Stock  under  this Plan,  the  Company  shall  make  appropriate
notation in its stock  records  or, if  applicable,  shall issue an  appropriate
stock transfer  instruction to the Company's  stock transfer agent. In addition,
the  Company  may cause a legend  or  legends  to be placed on any  certificates
representing  shares of Stock  issued  pursuant  to this Plan,  which  legend or
legends shall make appropriate  reference to such  restrictions in substantially
the following form:

                  "The shares of Common Stock evidenced by this certificate have
                  been issued under the International Assets Holding Corporation
                  Stock  Option  Plan (the  "Plan") and are subject to the terms
                  and provisions of such Plan.

                  These shares have not been registered under the Securities Act
                  of 1933, as amended  (the"Act"),  the Florida  Securities  and
                  Investor  Protection Act or any other state  securities  laws,
                  and,  therefore,  cannot be sold unless they are  subsequently
                  registered  under the Act and any applicable  state securities
                  laws or an exemption from registration is available.

                  These shares are subject to a repurchase  agreement  and right
                  of first  refusal as set forth in the Stock  Option  Agreement
                  dated  ______________,  by and  between  the  shareholder  and
                  International   Assets  Holding   Corporation  and  any  sale,
                  transfer,  gift,  pledge,  or  encumbrance  of these shares is
                  subject  to this  repurchase  agreement  and  right  of  first
                  refusal."

         12. CHANGES IN CAPITAL STRUCTURE OF COMPANY . In the event of a capital
adjustment  resulting  from a stock  dividend,  stock  split,  reclassification,
recapitalization,   or  by  reason  of  a   merger,   consolidation,   or  other
reorganization in which the Company is the surviving  corporation, 
                                       7
<PAGE>


the Board of  Directors  shall  make  such  adjustment,  if any,  as it may deem
appropriate in the number and kind of shares  authorized by this Plan, or in the
number,  option  price and kind of shares  covered by the Options  granted.  The
Company shall give notice of any adjustment to each Optionee and such adjustment
shall  be  deemed  conclusive.  The  foregoing  adjustments  and the  manner  of
application of the foregoing  provisions shall be determined solely by the Board
of  Directors,  and any such  adjustment  may  provide  for the  elimination  of
fractional shares.

        13. REORGANIZATION,  DISSOLUTION OR LIQUIDATION. In the event of the 
dissolution or liquidation of the Company, or any merger or combination in which
the Company is involved, in which the Company is not a surviving corporation, or
a transfer  by the  Company of  substantially  all of its assets or  property to
another  corporation,  or in the event any other corporation acquires control of
the  Company in a  reorganization  within the  meaning of Section  368(a) of the
Code, all outstanding Options shall thereupon terminate, unless such Options are
assumed or substitutes therefor are issued (within the meaning of Section 425(a)
of the Code) by the  surviving  or  acquiring  corporation  in any such  merger,
combination or other reorganization.  Notwithstanding the previous sentence, the
Company shall give at least fifteen (15) days written notice of such transaction
to holders of  unexercised  Options prior to the effective  date of such merger,
combination, reorganization, dissolution or liquidation. The Board of Directors,
in its sole  discretion,  may elect to accelerate  the vesting  schedules of all
Options previously issued upon such notice, and the holders thereof may exercise
such Options prior to such effective date,  notwithstanding  any time limitation
previously placed on the exercise of such Options.

         14. OPTION TO REPURCHASE; RIGHT OF FIRST REFUSAL.

         (a) Company's Option.  Any Stock purchased  pursuant to this Plan shall
be  subject  to an option to  repurchase  such  Stock by the  Company  until the
Company  becomes  publicly  held.  Such option may be  exercised  by the Company
during said period only in the event of the voluntary  termination of employment
or the  involuntary  termination  of employment  of the Optionee  (except in the
event of a sale or  liquidation  of the  Company in an  acquisition),  or in the
event of the  resignation or removal of the Optionee from the Board of Directors
of the Company or any Parent,  Subsidiary or successor thereof. The Company must
elect to exercise the option to repurchase  within sixty (60) days following the
termination  of the Optionee,  otherwise  such option shall expire.  In order to
exercise  the  option,  the Company  must  notify the  Optionee of its intent to
exercise its option by mailing a notice to the Optionee or the representative of
the Optionee's  estate at the last address  contained in the Company's files for
such Optionee.  Such notice shall state that the Company intends to exercise its
option and shall  state the  purchase  price per share which will be paid by the
Company and the date on which such option will be exercised, which date will not
be earlier  than ten (10) days  following  the date of mailing  said  notice nor
later  than  sixty  (60) days  following  the date (the  "Termination  Date") of
termination of  employment,  resignation or removal from the Board of Directors,
or death of the Optionee,  as the case may be. Such purchase  price shall be the
fair market value of the Stock as determined by the Board of Directors as of the
Termination  Date. The purchase  price shall be evidenced by a promissory  note,
bearing  interest at the  applicable  federal rate under Section  1274(d) of the
Code. Payments on said note shall be made in three (3) equal annual installments
commencing six (6) months after the Termination Date.

         (b) Right of First Refusal.  Until the Company  becomes  publicly held,
the Company will have the irrevocable right,  privilege,  and option to purchase
any Stock  purchased by the Optionee  pursuant to an option at any time when the
Optionee or any subsequent holder of said Stock ("Holder")  receives a bona fide
offer to purchase  part or all of said Stock by any other party, 
                                       8
<PAGE>



which offer is acceptable to such Optionee or Holder, at the same price and upon
the same terms as such other party  offers for the Stock or at fair market value
of the Stock as determined by the Board of Directors,  whichever price is lower.
If the  Optionee or Holder  objects to the fair market value set by the Board of
Directors,  the  Optionee  has  the  right  to have  the  Stock  appraised  by a
qualified,  independent  appraiser with the cost of such appraisal to be paid by
the Optionee or Holder. After such appraisal,  the Company shall have the option
to  purchase  the Stock on the terms of the bona  fide  offer or the  appraisal,
whichever is less.  The Optionee or Holder will,  upon receipt of such an offer,
notify the Board of Directors of such offer and provide the Board with a copy of
the written  offer signed by the  offeror,  and the Company will then be allowed
thirty (30) days from the date the Board of Directors  receives such notice, not
counting the day of receiving  the same,  within which to notify the Optionee or
Holder of the  Company's  intention  to exercise  this option.  Thereafter,  the
Company  shall enter into an  agreement  in writing  with the Optionee or Holder
within fifteen (15) days to effectuate the purchase.  Payment shall be deemed to
have been made by the Company, its successor or assignee,  upon the deposit of a
check for the full purchase price in the U.S. Mail, addressed to the Optionee at
the  Optionee's  last known  address.  Any Optionee or Holder shall not sell the
Stock to any other  party until he has  conformed  to the  requirements  of this
paragraph 14 and the Company has failed or refused to exercise its option.  This
right of first refusal will continue until the Company becomes publicly held. As
used  in  this   paragraph  14,   "Optionee"   shall  include  the  executor  or
administrator  of the  estate of the  Optionee  or the  person to whom the Stock
shall pass by will or by the laws of descent and distribution.

         (c)  DELIVERY  OF  STOCK  CERTIFICATES.  Upon  receipt  of any  notice,
pursuant to  paragraphs  14(a) or 14(b)  hereof from the  Company,  the Optionee
shall  deliver  the  certificate(s)  representing  such  shares  of Stock to the
Company within ten (10) days from the date of such notice, along with a properly
executed  stock power  authorizing  the  Company to transfer  said shares to the
Company, its successor or assignee.

         15. ESCROW.  In order to enforce the  restrictions  imposed upon shares
under this Plan,  the Board of  Directors  or Stock  Option Plan  Committee  may
require  any  Optionee  to enter  into an Escrow  Agreement  providing  that the
certificates  representing  shares issued  pursuant to this Plan shall remain in
the physical  custody of an escrow holder until any or all of such  restrictions
have terminated.

         16. APPLICATION OF FUNDS. All proceeds received by the Company from the
exercise of Options shall be paid into its treasury and such  proceeds  shall be
used for general corporate purposes.

         17. OPTIONEE'S RIGHTS AS A HOLDER OF SHARES.

         (a)  PRIOR TO  EXERCISE.  No  Optionee  or his  legal  representatives,
legatees or distributees,  as the case may be, will be, or will be deemed to be,
a holder  of any share of Stock  subject  to an Option  unless  and until  stock
certificates  of such  shares of Stock  are  issued  to such  person or  persons
pursuant to the terms of this Plan. Except as otherwise provided in paragraph 12
of this Plan,  no  adjustment  shall be made for  dividends  or other rights for
which the record date occurs prior to the date such stock certificate is issued.

         (b)  DIVIDENDS.  Purchasers  of Stock  pursuant  to this  Plan  will be
entitled, after issuance of their stock certificates,  to any dividends that may
be declared and paid on the shares of Stock  registered in their names.  A stock
certificate representing dividends declared and paid in shares
                                       9
<PAGE>
 
of Stock shall be issued and delivered to the  purchaser  after such shares have
been registered in the purchaser's  name. Such stock  certificate shall bear the
legends set forth above and shall be subject to the provisions of this Plan, the
Option Agreement and any escrow arrangement.

         (c) VOTING RIGHTS.  Purchasers of shares of the Stock shall be entitled
to  receive  all  notices  of  meetings  and  exercise  all  voting  rights of a
shareholder with respect to the shares of Stock purchased.

         18. AMENDMENT AND TERMINATION OF THE PLAN.

         (a)  DISCRETION OF THE BOARD OF  DIRECTORS.  The Board of Directors may
amend or terminate this Plan at any time; provided,  however,  that (i) any such
amendment or termination  shall not adversely affect the rights of Optionees who
were granted Options prior thereto,  (ii) any such amendment shall not result in
a "modification"  of any Option within the meaning of Section 425(h) of the Code
and (iii) any  amendment  which  increases  the total  number of shares of Stock
covered by this Plan or changes the  definition  of Eligible  Employee  shall be
subject to obtaining the approval of the Company's shareholders.

         (b)  AUTOMATIC  TERMINATION.  This Plan shall  terminate ten (10) years
after its  approval by the  shareholders  of the Company or its  adoption by the
Board of Directors,  whichever is earlier,  unless the Board of Directors shall,
in its discretion,  elect to terminate this Plan at an earlier date. Options may
be  granted  under  this  Plan at any  time  and  from  time to  time  prior  to
termination of the Plan under this subparagraph 18(b). Any Option outstanding at
the time the Plan is terminated  under this  subparagraph  18(b) shall remain in
effect until the Option is exercised or expires.

         19.  MISCELLANEOUS.

         (a)  NOTICES.  All notices  and  elections  by an Optionee  shall be in
writing and  delivered in person or by mail to the President or Treasurer of the
Company at the principal office of the Company.

         (b) EFFECTIVE  DATE OF THE PLAN.  The effective date of this Plan shall
be the  earlier of the date on which the Board  adopts the Plan,  or the date of
its approval by the shareholders of the Company.

         (c) EMPLOYMENT. Nothing in the Plan or in any option granted hereunder,
or in any Stock option Agreement relating thereto shall confer upon any employee
of the  Company  or any  Subsidiary,  or any  successor  thereof,  the  right to
continue in the employ of the Company or any Subsidiary.

         (d) PLAN  BINDING.  The Plan shall be binding upon the  successors  and
assigns of the Company.

         (e) GENDER.  Whenever used herein,  nouns in the singular shall include
the plural, and the masculine pronoun shall include the feminine gender.

         (f) HEADINGS. Captioned headings of paragraphs and subparagraphs hereof
are inserted for convenience and reference, and constitute no part of the Plan.

                                       10
<PAGE>


         (g) APPLICABLE  LAW. The validity,  interpretation  and  enforcement of
this Plan are  governed in all  respects by the laws of the State of Florida and
the United States of America.


Adopted by the Board of Directors on January 23, 1993.

Adopted by the Shareholders on November 10, 1993.
                                       11


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