INTERNATIONAL ASSETS HOLDING CORP
SC 13G, 2000-02-15
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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                                UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.  20549

                                 SCHEDULE 13G

                   Under the Securities Exchange Act of 1934

                          (Amendment No._____4_______)*


               INTERNATIONAL ASSETS HOLDING CORPORATION
             -----------------------------------------------------
                                (Name of Issuer)

                              COMMON SHARES
             -----------------------------------------------------
                           (Title of Class of Securities)

                                  459028106
             -----------------------------------------------------
                                 (CUSIP Number)

                            January 31, 2000
             -----------------------------------------------------
            (Date of Event Which Requires Filing of this Statement)


Check the appropriate box to designate the rule pursuant to which this schedule
is filed:




_X___ Rule 13-d-1(b)

____  Rule 13-d-1(c)

____  Rule 13-d-1(d)



*The  remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for any  subsequent  amendment  containing  information  which  would  alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).


Potential persons who are to respond to the collection of information contained
in this form are not required to respond unless the form displays a currently
valid OMB control number.



                               Page 1 of 6 Pages
<PAGE>

CUSIP No. __459028106



- --------------------------------------------------------------------------------
   1   NAME OF REPORTING PERSON
       I.R.S. Identifications Nos. of above persons (entities only).

       THE INTERNATIONAL ASSETS ADVISORY CORPORATION 401(K) PROFIT SHARING PLAN
       (FORMERLY KNOWN AS THE INTERNATIONAL ASSETS ADVISORY CORPORATION EMPLOYEE
       STOCK OWNERSHIP PLAN AND TRUST)   59-6993257
- --------------------------------------------------------------------------------
   2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP. (See Instructions)
(a) [ ]

(b) [ ]


- --------------------------------------------------------------------------------
   3   SEC USE ONLY




- --------------------------------------------------------------------------------
   4   CITIZENSHIP OR PLACE OF ORGANIZATION


       FLORIDA

- --------------------------------------------------------------------------------
   NUMBER OF      5    SOLE VOTING POWER
     SHARES            220,047
  BENEFICIALLY    --------------------------------------------------------------
    OWNED BY      6    SHARED VOTING POWER
      EACH
                       N/A
   REPORTING      --------------------------------------------------------------
     PERSON       7    SOLE DISPOSITIVE POWER
      WITH:
                       220,047
                  --------------------------------------------------------------
                  8    SHARED DISPOSITIVE POWER

                       N/A
- --------------------------------------------------------------------------------
   9   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON


                        220,047
- --------------------------------------------------------------------------------
  10   CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES
       (See Instructions)

                         N/A
- --------------------------------------------------------------------------------
  11   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

                         11.10

- --------------------------------------------------------------------------------
  12   TYPE OF REPORTING PERSON (See Instructions)

                         EP


- --------------------------------------------------------------------------------



                               Page 2 of 6 Pages
<PAGE>

Item 1.

    (a)   Name of Issuer:

          INTERNATIONAL ASSETS HOLDING CORPORATION

    (b)   Address of Issuer's Principal Executive Offices:

          250 PARK AVENUE SOUTH, SUITE 200
Item 2.

    (a)   Name of Person Filing:
          THE INTERNATIONAL ASSETS ADVISORY CORPORATION 401(K) PROFIT SHARING
          PLAN ("401(K)PLAN")

    (b)   Address of Principal Business Office or, if none, Residence
          250 PARK AVENUE SOUTH, SUITE 200
          WINTER PARK, FLORIDA 32789
    (c)   Citizenship:
          FLORIDA

    (d)   Title of Class of Securities:

          COMMON STOCK

    (e)   CUSIP Number:
          459028106

Item 3.     If this statement  is filed  pursuant to SS 240.13d-1(b), or
            240.13d-2(b)or check whether the person filing is a:

            (a)   ____  Broker or Dealer  registered under Section  15 of  the
                        Act (15 U.S.C. 78o).

            (b)   ____  Bank as defined in section 3(a)(6) of the Act (15 U.S.C.
                        78c).

            (c)   ____  Insurance Company  as defined  in section  3(a)(19) of
                        the Act (15 U.S.C.78c).

            (d)   ____  Investment Company registered under  section 8 of  the
                        Investment Company Act of 1940 (15 U.S.C. 80a-8).

            (e)   ____  An investment adviser in accordance with S240.13d-1(b)
                        (1)(ii)(E);

            (f)   _X__  An employee benefit plan or endowmentfund in accordance
                        with S240.13d-1(b)(1)(ii)(F);

            (g)   ____  A parent  holding  company or control person in
                        accordance with S240.13d-1(b)(1)(ii)(G);

            (h)   ____  A savings association as defined in Section 3(b) of the
                        Federal Deposit Insurance Act (12 U.S.C. 1813);

            (i)   ____  A church that is excluded from the definition of an
                        investment company under section 3(c)(14) of the
                        Investment Company Act of 1940 (15 U.S.C. 80a-3);

            (j)   ____  Group, in accordance with S2403d-1(b)(1)(ii)(J)


<PAGE>
                               Page 4 of 6 Pages
Item 4.     Ownership.

     Provide the following information regarding the aggregate number and
percentage of the class of securiites of the issuer identified in Item 1.

     (a)  Amount beneficially owned:

          220,047

     (b)  Percent of class:

          11.10%

     (c)  Number of shares as to which the person has:

         (i)     Sole power to vote or to direct the vote    220,047

         (ii)    Shared power to vote or to direct the vote  N/A.

         (iii)   Sole power to dispose or to direct the disposition of 220,047.

         (iv)    Shared power to dispose or to direct the disposition of
                  N/A.



Item 5.     Ownership of Five Percent or Less of a Class.
            If this statement is being filed to report the fact that as of the
            date hereof the reporting person has ceased to be the beneficial
            owner of more than five percent of the class of securities, check
            the following  [    ].


Item 6.     Ownership of More Than Five Percent on Behalf of Another Person.

            No person or entity other than the 401(K) Plan through its trustees
            has the right to receive or the power to direct any dividends or
            proceeds.

Item 7.     Identification and Classification of the Subsidiary which Acquired
            the Security Being Reported on By the Parent Holding Company.
            N/A

Item 8.     Identification and Classification of Members of the Group.

            N/A

Item 9.     Notice of Dissolution of Group.

            N/A
<PAGE>

Item 10.    Certification.

            By signing  below  I/we   certify that, to the best of my knowledge
            and belief,  the securities  referred to above were acquired in the
            ordinary  course of business  and were not acquired for the purpose
            of and do not  have the  effect  of  changing  or  influencing  the
            control of the issuer of such  securities  and were not acquired in
            connection with or as a participant in any transaction  having such
            purpose or effect.

                                        Signature.

                                        NANCEY M. MCMURTRY
                                        ____________________________________
                                                   Name
                                        /S/ NANCEY M. MCMURTRY
                                        _____________________________________
                                                   Signature
                                        NANCEY M. MCMURTRY, TRUSTEE

                                        _____________________________________


                                                   Name/Title
<PAGE>



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