MENDOCINO BREWING CO INC
DEF 14A, 1997-11-14
MALT BEVERAGES
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                            SCHEDULE 14A INFORMATION

           PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES
                      EXCHANGE ACT OF 1934 (AMENDMENT NO. )

Filed by the Registrant /x/

Filed by a Party other than the Registrant / /

Check the appropriate box:


/ /  Preliminary Proxy Statement     / / Confidential, for Use of the Commission
                     Only (as permitted by Rule 14a-6(e)(2))
/x/  Definitive Proxy Statement
/ /  Definitive Additional Materials
/ /  Soliciting Material Pursuant to sec.240.14a-11(c) or sec.240.14a-12


                        Mendocino Brewing Company, Inc.
- - ------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)


- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

/x/  No fee required

/ /  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

     (1)  Title of each class of securities to which transaction applies:

     (2)  Aggregate number of securities to which transaction applies:

     (3)  Per unit  price  or other  underlying  value of  transaction  computed
          pursuant to Exchange  Act Rule 0-11 (Set forth the amount on which the
          filing fee is calculated and state how it was determined):

     (4)  Proposed maximum aggregate value of transaction:

     (5)  Total fee paid:

/ /  Fee paid previously with preliminary materials.

/ /  Check  box if any part of the fee is offset  as provided  by  Exchange  Act
     Rule  0-11(a)(2)  and identify the filing for which the  offsetting fee was
     paid  previously.  Identify the previous filing by  registration  statement
     number, or the Form or Schedule and the date of its filing.

     (1)  Amount Previously Paid:

     (2)  Form, Schedule or Registration Statement No.:

     (3)  Filing Party:

     (4)  Date Filed:

<PAGE>

                         MENDOCINO BREWING COMPANY, INC.
                     
                             ----------------------

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                                December 3, 1997

                             ----------------------


         Notice is hereby given that the 1997 Annual Meeting of the Shareholders
of Mendocino  Brewing Company,  Inc., a California  corporation (the "Company"),
will be held on Wednesday,  December 3, 1997, at 10:00 a.m.,  local time, at the
Ukiah Valley  Conference  Center located at 200 South School Street,  Ukiah,  CA
95482, for the following purposes:

         1.   To elect  directors of the  Company,  each to serve until the next
              Annual  Meeting of  Shareholders  and until his successor has been
              elected and qualified or until his earlier resignation or removal.
              The Board of Directors has nominated the following individuals for
              election:  Vijay Mallya,  H. Michael  Laybourn,  O'Neil  Nalavadi,
              Jerome G. Merchant,  Yashpal Singh, Eric G. Bradley, and Daniel R.
              Moldenhauer;

         2.   To ratify the appointment of Moss Adams as independent auditors of
              the Company for the current fiscal year; and

         3.   To transact  such other  business as may properly  come before the
              Annual Meeting or any adjournment or postponement thereof.

         The foregoing  items of business are more fully  described in the Proxy
Statement accompanying this notice.

         Shareholders of record at the close of business on October 21, 1997 are
entitled to notice of and to vote at the Annual  Meeting or any  adjournment  or
postponement thereof.

         The majority of the Company's outstanding shares must be represented at
the Annual Meeting (in person or by proxy) to transact business.  WHETHER OR NOT
YOU PLAN TO ATTEND THE MEETING, PLEASE COMPLETE, SIGN, AND DATE THE ACCOMPANYING
PROXY AND RETURN IT BEFORE THE MEETING IN THE  ENCLOSED  POSTAGE-PAID  ENVELOPE.
Your  proxy  will not be used if you  revoke it either  before or at the  Annual
Meeting.

                                     By Order of the Board of Directors



Hopland, California                  Michael F. Lovett
November 12, 1997                    Secretary


<PAGE>


                         MENDOCINO BREWING COMPANY, INC.
                               Post Office Box 400
                             13351 South Highway 101
                            Hopland, California 95449
                                 (707) 744-1015


                     ---------------------------------------

                       1997 ANNUAL MEETING OF SHAREHOLDERS
                                 PROXY STATEMENT

                     ---------------------------------------



                                November 12, 1997


                               GENERAL INFORMATION

Time and Place of Meeting.

The  accompanying  proxy is  solicited  on behalf of the Board of  Directors  of
Mendocino  Brewing Company,  Inc., a California  corporation (the "Company") for
use at the  Annual  Meeting  of the  Shareholders  of the  Company to be held on
Wednesday,  December 3, 1997,  at 10:00 a.m.,  local time,  at the Ukiah  Valley
Conference  Center  located at 200 South  School  Street,  Ukiah,  CA 95482 (the
"Meeting").

Meeting and Proxy Statement Information

Only holders of record of the Company's Common Stock at the close of business on
October  21,  1997  will be  entitled  to vote at the  Meeting.  At the close of
business on October 21, 1997,  the Company had 2,643,738  shares of Common Stock
outstanding  and entitled to vote. A majority of the shares  outstanding  on the
record date will constitute a quorum for the transaction of business. This Proxy
Statement and the  accompanying  form of proxy were first mailed to shareholders
on or about November 12, 1997.

Voting Rights

Holders of the  Company's  Common  Stock are entitled to one vote for each share
held as of the above record date,  except that in the election of directors each
shareholder  has  cumulative  voting rights and is entitled to a number of votes
equal to the number of shares held by such shareholder  multiplied by the number
of  directors  to be  elected.  The  shareholder  may cast these votes all for a
single candidate or distribute the votes among any or all of the candidates.  No
shareholder will be entitled to cumulate votes for a candidate,  however, unless
that  candidate's  name has been placed in nomination  before the voting and the
shareholder,  or any other  shareholder,  has given notice at the Meeting before
the voting of an intention to cumulate votes. In such an event, the proxy holder
may allocate  among the Board of Directors'  nominees the votes  represented  by
proxies in the proxy holder's sole discretion.

If a broker indicates on a proxy that it does not have  discretionary  authority
as to certain  shares to vote on a particular  matter,  those shares will not be
considered present and entitled to vote with respect to that matter.

Solicitation of Proxies

The expenses of soliciting proxies in the form accompanying this Proxy Statement
will be paid by the Company.  Following the original  mailing of the proxies and
other  soliciting  materials,  the  Company  and/or its agents may also  solicit
proxies by mail,  telephone,  facsimile,  or in person. The Company will request
that brokers,  custodians,  nominees,  and other record holders of the Company's
Common  Stock  forward  copies of the proxy and other  soliciting  materials  to
persons for whom they hold shares of Common Stock and request  authority for the
exercise of proxies. In such cases, the Company,  upon the request of the record
holders, will reimburse such holders for their reasonable expenses.  The Company
has no present  plans to  specially  engage any  employee or paid  solicitor  to
solicit proxies.

<PAGE>

Revocability of Proxies

Any person signing a proxy in the form accompanying this Proxy Statement has the
power to revoke it before the Meeting or at the Meeting before the vote pursuant
to the proxy.  A proxy may be revoked by (a) a writing  delivered to the Company
stating that the proxy is revoked, (b) a subsequent proxy executed by the person
executing the prior proxy and presented at the Meeting, or (c) attendance at the
Meeting and voting in person.  Please  note,  however,  that if a  shareholder's
shares  are  held of  record  by a  broker,  bank,  or  other  nominee  and that
shareholder  wishes to vote at the Meeting,  the  shareholder  must bring to the
Meeting  a letter  from the  broker,  bank,  or other  nominee  confirming  that
shareholder's beneficial ownership of the shares.


PROPOSAL NO. 1 -- ELECTION OF DIRECTORS

At the Meeting,  shareholders will elect directors to hold office until the next
Annual Meeting of Shareholders and until their  respective  successors have been
elected and qualified or until such directors'  earlier  resignation or removal.
The size of the Company's  Board of Directors  (the "Board") is currently set at
seven members. Accordingly,  seven nominees will be elected at the Meeting to be
the seven directors of the Company. Shares represented by the accompanying proxy
will be voted for the election of the seven  nominees  recommended  by the Board
unless the proxy is marked in such a manner as to withhold authority so to vote.
If any  nominee  for any  reason is unable to serve or for good  cause  will not
serve, the proxies may be voted for such substitute  nominee as the proxy holder
may determine. Except with respect to Messrs. Bradley and Moldenhauer,  who have
agreed to resign effective  December 31, 1997 as discussed at "Change in Control
Arrangements"  below, the Company is not aware of any nominee who will be unable
to or for good cause will not serve as a director.

Directors/Nominees

<TABLE>
The names of the  nominees  and  certain  information  about  them are set forth
below:
                                                                             Director
<CAPTION>
    Name of Nominee          Age                   Position                   Since
- --------------------------   ---       ------------------------------------  --------
<S>                           <C>      <C>                                     <C> 
Vijay Mallya                  41       Chairman and Chief Executive Officer    1997
H. Michael Laybourn           59       President and Director                  1993
O'Neil Nalavadi               37       Director                                1997
Jerome G. Merchant            35       Director                                1997
Yashpal Singh                 51       Director                                1997
Eric G. Bradley*++            60       Director                                1994
Daniel R. Moldenhauer*++      63       Director                                1994
<FN>
- ------------------
*    Member of the Audit Committee
++   Member of the Compensation Committee
</FN>
</TABLE>

Vijay Mallya  became  Chairman of the Board and Chief  Executive  officer of the
Company in October 1997.  Mr. Mallya has been the Chairman of The UB Group since
1983.  The UB Group is one of Asia's  leading  beer and spirits  companies  with
annual sales in excess of (US) $1 Billion. Mr. Mallya also is Chairman of UBICS,
Inc., United Breweries Limited, UB Engineering Limited,  Mangalore Chemicals and
Fertilisers Ltd.,  Herbertsons Limited,  McDowell & Co. Ltd., and other UB Group
companies. He also sits on boards of several foreign companies and organizations
including  companies  comprising the UB Group, The Institute of Economic Studies
(India), and the Federation of the Indian Chamber of Commerce and Industries.

H. Michael Laybourn, co-founder, has served as the Company's President since its
inception  in 1982 and as its Chief  Executive  Officer from  inception  through
October  1997.  Mr.  Laybourn  was elected a director in November  1993 when the
Company  began  the  process  of  converting  from a  limited  partnership  to a
corporation  and served as Chairman of the Board from June 1994 through  October
1997.  Mr.  Laybourn  is a  Vice  President  of  the  California  Small  Brewers
Association and Chairman of the Board of Directors of the Brewers Association of
America.  Mr.  Laybourn  holds a Bachelor of Fine Arts degree from Arizona State
University.

O'Neil Nalavadi became a director in October 1997. Mr. Nalavadi currently serves
as Senior Vice President, Chief Financial Officer, and a director of UBICS, Inc.
Mr.  Nalavadi  also has  served in  various  senior  management  

                                      -2-
<PAGE>

capacities for companies affiliated with UBA from 1984 to August 1997, including
Senior Vice President of the Corporate  Management  Division--UB Group from 1995
to August 1997,  Chief Operating  Officer and director of United  Breweries Plc.
from December 1992 to January 1995,  and General  Manager--Corporate  Planning &
Coordination  of UB  International  Ltd. from January 1989 to December 1992. Mr.
Nalavadi is a Chartered Accountant in India.

Jerome G. Merchant  became a director in October 1997. Mr. Merchant is currently
the Strategic  Planning  Consultant,  U.S.A.  for The UB Group and has served in
such capacity since July 1996. Since April 1992, Mr. Merchant has also served as
President  of J.G.M.  Strategic  Alliances,  Ltd., a business  consulting  firm.
Between 1989 and April 1992,  Mr.  Merchant was the Regional Vice  President for
Equus Capital  Corporation,  an investment company with assets in excess of $500
million.  In his position at Equus Capital  Corporation,  Mr. Merchant  provided
equity  investment  capital,   financial  advice,  and  marketing  for  numerous
investments  in  equity-oriented   management-led  acquisitions.   Mr.  Merchant
received his Bachelor of Science degree in Managerial Economics-Finance from the
University of California, Davis.

Yashpal  Singh became a director in October  1997.  For six months in 1997,  Mr.
Singh served as Executive Vice  President of Operations  for Nor'Wester  Brewing
Company,  Inc.  where he was  involved  in  operating  the  brewery in  Saratoga
Springs,  New York,  which Mendocino  Brewing Company  acquired in October 1997.
From 1994 to date,  Mr.  Singh has been Senior Vice  President,  Operations  for
United Breweries Ltd., in Bangalore,  India. From 1990 to 1994, Mr. Singh served
in various capacities at Kalyani Brewery of United Breweries Ltd., most recently
as Chief  Executive.  In addition,  in 1992, Mr. Singh became Chief Executive of
Jupiter  Breweries  and  Industries  Ltd. Mr. Singh holds  degrees in Chemistry,
Botany,  and Zoology from Punjab  University in India.  Mr. Singh is a member of
the Master Brewers Association of the Americas.

Eric G. Bradley  became a director in June 1994. Mr. Bradley has been a business
and financial consultant since 1988. For the preceding 20 years, he was employed
by  Kaiser  Aluminum  &  Chemical  Corp.,  in  positions  rising  from  Division
Controller  to Business  Manager.  Mr.  Bradley is a Fellow of the  Institute of
Chartered Accountants (UK) and a Certified Personal Financial Planner.

Daniel R.  Moldenhauer  became a director  in June 1994.  Mr.  Moldenhauer  is a
management  consultant.  He was  president  of Conex  Products  Inc.  of Dublin,
California  from 1988 to 1990, a company  formed from assets  divested by Kaiser
Aluminum  &  Chemical  Corp.  and  later  sold to  Coleman  Cable  Systems.  Mr.
Moldenhauer  served in several  capacities with Kaiser Aluminum & Chemical Corp.
from 1971 to 1988, most recently as general manager of a subsidiary.

                       THE BOARD RECOMMENDS A VOTE FOR THE
                            ELECTION OF EACH NOMINEE


Board of Directors' Meetings and Committees

The  Company's  Board of  directors  met four times  during  1996.  No  director
attended  fewer than 75% of the aggregate of the total number of meetings of the
Board (held during the period for which he was a director)  and the total number
of meetings held by all  committees of the Board on which he served  (during the
period that he served).

The Board has a standing Audit Committee and a standing Compensation  Committee.
The Board does not have a nominating committee or a committee performing similar
functions.

Messrs.  Bradley  and  Moldenhauer  are  currently  the  members  of  the  Audit
Committee, which met once during 1996. The Audit Committee reviews, acts on, and
reports  to the  Board  of  Directors  with  respect  to  various  auditing  and
accounting matters, including the selection of the Company's auditors, the scope
of the annual audits,  fees to be paid to the auditors,  the  performance of the
Company's auditors, and the accounting practices of the Company.

Messrs.   Bradley  and  Moldenhauer  are  also  currently  the  members  of  the
Compensation  Committee,  which did not meet but acted twice by written  consent
during 1996. The  Compensation  Committee  considers all matters of compensation
with respect to the president and any vice  president and makes  recommendations
to the Board  regarding  the  compensation  of such  persons.  The  Compensation
Committee  also  makes  determinations  with  respect to the  granting  of stock
options with respect to directors who are also employees of the Company.

                                      -3-
<PAGE>

Director Compensation

The Company's  inside  directors do not receive any cash  compensation for their
service on the Board of Directors.  Outside  directors receive $600 per meeting.
No  additional  fees are paid for  attending  Compensation  Committee  meetings.
Directors  may be  compensated  for certain  expenses in  connection  with their
attendance  at  Board  meetings.  During  1996  the  Company  paid  or  incurred
indebtedness to director Daniel R.  Moldenhauer  for  approximately  $19,200 for
acting as project  management  consultant  for the Company  with  respect to the
construction of the Ukiah brewery.


Executive Officers and Significant Employees

Norman H. Franks,  51, has served as the Company's Chief  Financial  Officer and
Vice President since its inception in 1982. Mr. Franks served as a director from
November 1993 when the Company  began the process of  converting  from a limited
partnership to a corporation  until October 1997. Mr. Franks holds a B.S. degree
in mechanical engineering from the University of California, Berkeley.

Don Barkley,  44,  joined the Company in 1983 as Master Brewer and has served in
that capacity continuously since then. In 1993 Mr. Barkley was the President and
representative  to  the  national  board  of  governors  of the  Master  Brewers
Association of the Americas,  Northern California District.  Mr. Barkley holds a
B.S. degree in fermentation science from the University of California, Davis.


PROPOSAL NO. 2   RATIFICATION OF APPOINTMENT OF INDEPENDENT AUDITORS

The Company has appointed Moss Adams as its independent  auditors to perform the
audit of the Company's  financial  statements,  and the  shareholders  are being
asked to ratify such  appointment.  Moss Adams audited the  Company's  financial
statements  for  fiscal  1996.  Representatives  of Moss Adams are  expected  be
present at the  Meeting,  will have an  opportunity  to make a statement  at the
Meeting if they desire to do so, and are  expected to be available to respond to
appropriate  questions.  Ratification  of the appointment of Moss Adams requires
the vote of a majority of the shares of the  Company's  Common Stock  present in
person  or  represented  by a  proxy  at  the  Meeting  and  entitled  to  vote.
Abstentions have no effect.


                   THE BOARD RECOMMENDS A VOTE IN FAVOR OF THE
                  RATIFICATION OF THE APPOINTMENT OF MOSS ADAMS


                                      -4-

<PAGE>

                          SHARE OWNERSHIP OF MANAGEMENT
<TABLE>

The  following  table  sets  forth  certain  information  known  to the  Company
regarding the  beneficial  ownership of the Company's  Common Stock and Series A
Preferred Stock as of November 12, 1997, for (a) each  shareholder  known by the
Company to own  beneficially 5% or more of the outstanding  shares of its Common
Stock or Series A Preferred  Stock;  (b) each director and nominee;  and (c) all
directors and executive officers of the Company as a group. Except as noted, the
Company  believes  that the  beneficial  owners of the Common Stock and Series A
Preferred  Stock listed below,  based on  information  furnished by such owners,
have sole  investment  and voting power with respect to such shares,  subject to
community property laws where applicable.

<CAPTION>
COMMON STOCK:
                                                                             Shares                Approximate
                                                                          Beneficially             Percentage
   Name and Address                                                         Owned(1)                Owned(1)
   ----------------                                                  ---------------------       -----------
<S>                                                                        <C>                       <C>
   United Breweries of America, Inc.+ ...............................      3,081,928(2)              65.0%(3)
   Vijay Mallya+ ....................................................      3,081,928(4)              65.0%(3)
   BDM Construction Co., Inc. .......................................        308,333(5)               7.3%(3)
     835 Piner Rd., Suite D
     Santa Rosa, CA  95402-3847
   H. Michael Laybourn++.............................................        290,063(6)               6.8%(3)
   John Scahill++....................................................        254,142(7)               6.0%(3)
   Norman H. Franks++................................................        250,845(8)               5.9%(3)
   Eric G. Bradley ..................................................          1,000                  *
   Daniel R. Moldenhauer ............................................            500                  *
   O'Neil Nalavadi+ .................................................             --                 --
   Jerome G. Merchant+ ..............................................             --                 --
   Yashpal Singh+ ...................................................             --                 --
   All directors and executive officers as a group (8 persons).......      3,121,456(9)              65.0%(3)


SERIES A PREFERRED STOCK:
                                                                             Shares                Approximate
                                                                          Beneficially             Percentage
   Name and Address                                                           Owned                   Owned
   ----------------                                                  ---------------------       ----------
   H. Michael Laybourn...............................................          6,100                  2.7%
   All directors and executive officers as a group (8 persons).......          6,100                  2.7%

<FN>
   --------------------------
   +   Three Harbor Drive, Suite 115
       Sausalito, CA  94965

   ++   13351 Hwy. 101 South
       Hopland, CA  95449

   *   less than one percent

   (1) Applicable percentage of ownership is based on 4,245,738 shares of Common
       Stock outstanding.  Beneficial ownership is determined in accordance with
       the rules of the Securities and Exchange Commission,  and includes voting
       and investment power with respect to such shares.  Shares of Common Stock
       subject to a contract  of purchase or options  currently  exercisable  or
       exercisable  within 60 days  after the date of this Proxy  Statement  are
       deemed  outstanding for computing the percentage  ownership of the person
       obligated  to  purchase  the shares or holding  the  options  but are not
       deemed outstanding for computing the percentage of any other person.

   (2) Includes  517,647  shares of  Common  Stock  which  United  Breweries  of
       America,  Inc. ("UBA") has unconditionally  agreed in writing to purchase
       before  November  30,  1997 plus  962,281  outstanding  shares and 38,028
       shares  subject to options  which are  presently  exercisable  or will be
       exercisable within 60 days held by Messrs. Laybourn, Franks, Scahill, and
       two  other  shareholders  pursuant  to a  Shareholders'  Agreement  which


                                      -5-


<PAGE>

       requires the parties thereto to vote for four directors designated by UBA
       and two additional independent directors who are acceptable to UBA.

   (3) As a result of the  issuance  of 517,647  shares  which UBA has agreed in
       writing to purchase on or before  November  30, 1997 and the  anticipated
       repayment of the Company's  indebtedness  to BDM  Construction  Co., Inc.
       ("BDM")  resulting  in the  cancellation  of 300,000  shares held by BDM,
       UBA's  beneficial  holdings will increase to 69.3%,  BDM's  holdings will
       decrease to less than one percent,  Mr.  Laybourn's  beneficial  holdings
       will decrease to 6.4%, Mr. Scahill's beneficial holdings will decrease to
       5.7%,  Mr.  Franks's  beneficial  holdings will decrease to 5.6%, and the
       beneficial  holdings of all directors  and executive  officers as a group
       will increase to 69.3%.

   (4) Mr.  Mallya may be deemed to be a  beneficial  owner of UBA  because  the
       shares of UBA are owned by a foreign corporation, the shares of which are
       controlled by  fiduciaries  who may exercise  discretion in Mr.  Mallya's
       favor  amongst  others.  Mr.  Mallya is the Chairman and Chief  Executive
       Officer  of UBA.  

  (5)  300,000 of the shares held BDM were issued as security for the payment of
       a debt and will be cancelled  upon repayment of certain  indebtedness  of
       the Company to BDM.

  (6)  Includes 16,696 shares subject to options which are presently exercisable
       or will be  exercisable  within  60  days.  Does  not  include  2,290,914
       outstanding  shares,  517,647  shares  which UBA has agreed in writing to
       purchase on or before  November 30, 1997,  and 21,332  shares  subject to
       options which are presently  exercisable or will be exercisable within 60
       days held by UBA and Messrs. Franks, Scahill, and two other shareholders,
       all of which are subject to a Shareholders'  Agreement which requires the
       parties thereto to vote for one director  designated by Mr. Laybourn.  If
       such shares were included,  Mr. Laybourn's  beneficial  holdings would be
       identical to the beneficial holdings of UBA.

  (7)  Includes 5,333 shares subject to options which are presently  exercisable
       or will be exercisable within 60 days.

  (8)  Includes 5,333 shares subject to options which are presently  exercisable
       or will be exercisable  within 60 days. Does not include 175 shares owned
       by Mr.  Franks's wife. Mr. Franks  disclaims any beneficial  ownership of
       shares held in the name of his wife.

  (9)  Includes  517,647  shares of Common Stock which UBA has agreed in writing
       to purchase on or before  November 30, 1997 and 22,029 shares  subject to
       options which are presently  exercisable or will be exercisable within 60
       days. See also Note 4 above.
</FN>
</TABLE>

Change in Control Arrangements

On October 24, 1997,  the Company  entered into a series of agreements  with UBA
the effect of which was to vest  control of the Company in UBA.  The  agreements
included  an  Investment  Agreement  with UBA  whereby  (a) the  Company  issued
1,600,000  shares of common stock to UBA at a purchase  price of $4.25 per share
in exchange for $1,800,000  cash and $5,000,000 in assets in the form of 100% of
the  outstanding  interests of Releta Brewing  Company LLC, a limited  liability
company formed by UBA for the purpose of acquiring the North Country  Brewery in
Saratoga Springs,  New York; and (b) UBA  unconditionally  agreed to purchase an
additional  517,647  shares  for  cash at $4.25  per  share  ($2,200,000  in the
aggregate) on or before November 30, 1997.

The Investment  Agreement also granted UBA the following  rights,  among others:
(a) a right of first offer with  respect to future  sales of Company  securities
sufficient  to ensure  that UBA may  purchase a number of shares  offered by the
Company  sufficient to maintain UBA's percentage of ownership on a fully-diluted
bases at 45%; (b) a  prohibition  on the  issuance by the Company of  securities
that would  enable any other  party to exceed the  percentage  ownership  of the
voting  securities owned by UBA; (c) a prohibition on issuing senior  securities
without the consent of UBA; and (d) prohibitions on purchases or sales of assets
in  amounts  in excess of 50% of the book  value of the  Company's  assets.  The
restrictions  terminate when UBA's share ownership falls below certain levels as
specified in the Investment Agreement.

In connection with, and as a condition to, UBA's investment in the Company,  (a)
the  Board of  Directors  increased  the size of the  Board  from  five to seven
persons as  permitted  by the bylaws of the  Company;  (b) Norman H.  Franks and
Michael F. Lovett  resigned  from the Board of  Directors;  (c) Messrs.  Mallya,
Nalavadi,  Merchant, and Singh were appointed to fill the resulting vacancies on
the Board of Directors;  (d) Messrs. Bradley and Moldenhauer agreed to resign as
directors  effective  December 31, 1997; and (e) Mr. Mallya was elected Chairman
of the Board 

                                      -6-
<PAGE>


and  Chief  Executive  Officer  of the  Company.  As of the  date of this  Proxy
Statement,  Management  has not  identified  any  candidates to replace  Messrs.
Bradley and Moldenhauer as directors.  Management believes that Messrs.  Bradley
and Moldenhauer  will continue to serve as directors beyond December 31, 1997 if
their resignations are not accepted effective as of that date.

Also in connection with, and as a condition to, UBA's investment in the Company,
UBA and Messrs.  Laybourn,  Franks, Scahill,  Lovett, and Barkley entered into a
Shareholders'  Agreement  that  requires the parties to vote their shares in any
election of Company  directors in favor of four  individuals  designated by UBA,
two  independent  directors  acceptable to UBA, and one  individual  selected by
Michael Laybourn.  The Shareholders'  Agreement also grants UBA a right of first
refusal with  respect to any sale of the  Company's  capital  stock by the other
parties to the Agreement. The Shareholders' Agreement expires in October 2004.


                             EXECUTIVE COMPENSATION

<TABLE>
The following table sets forth, for the fiscal years ended December 31, 1995 and
December 31, 1996, annual compensation,  including salary,  bonuses, and certain
other  compensation,  paid  by the  Company  to the  Company's  Chief  Executive
Officer, Chief Financial Officer, and to all executive officers as a group. None
of the Company's other executive  officers'  annual  compensation  and all other
compensation exceeded $100,000 for fiscal 1996.

<CAPTION>
                                                                 Annual Compensation
                                                   Fiscal     ----------------------       All Other
Name and Principal Position                         Year        Salary         Bonus     Compensation*
- ---------------------------                       ---------   -----------  -----------   -------------
<S>                                                 <C>       <C>            <C>            <C>        
H. Michael Laybourn............................     1995      $    89,016    $  22,255      $   9,804
     Chief Executive Officer                        1996           89,016            0          7,053

Norman H. Franks...............................     1995           79,008       23,702          5,835
     Chief Financial Officer                        1996           79,008            0          3,567

All executive officers as a group..............     1995          233,464       55,758         20,701
     (3 persons)                                    1996          233,464       10,792         13,662
<FN>
- ---------------
*    Includes an allowance  for health  insurance,  life  insurance,  disability
     insurance,  and  participation in the Company's  profit sharing  retirement
     plan  (annual  discretionary  contributions  by the Company of up to 15% of
     gross compensation).
</FN>
</TABLE>


Employment Agreements

The  Company has entered  into  employment  agreements  with  President  Michael
Laybourn and Chief Financial Officer Norman Franks.  The agreements  provide for
minimum  salaries  of  $120,000  and  $79,000,  respectively.  The  terms of the
employment  agreements  expire December 24, 1998. Upon any termination of either
executive's employment, other than "for cause" as defined in the agreements, the
executive is entitled to continue to receive his base  compensation  through the
term of the  agreement.  Mr. Franks has the option,  if he resigns after January
24,  1998,  to elect to receive the balance due under the  agreement in one lump
sum less an 8% discount.  The  agreements  also provide that if the  executive's
employment is terminated by the Company at any time without cause, the executive
may  receive  up to six  months  of  salary  continuation,  subject  to  certain
limitations.  Except as stated  above,  the  agreements  do not  provide for any
benefits  as a result of  resignation  or  retirement,  whether as a result of a
change in control or otherwise.

The foregoing  employment  agreements were entered into on October 24, 1997, and
replaced  employment  agreements that had been put in place in October 1996. The
previous  employment  agreements  called for  minimum  annual  base  salaries of
$89,000 for Mr.  Laybourn and $79,000 for Mr.  Franks.  The previous  agreements
also contained  provisions for payment of certain  amounts upon a resignation or
termination following a change in control.

The previous  employment  agreements  also required the Company to grant each of
Mr.  Laybourn  and Mr.  Franks  options to purchase  up to 20,000  shares of the
Company's  Common  Stock  pursuant to the  Company's  1994 Stock  Option Plan at
exercise prices of $9.2125 per share.  The options were to vest in equal monthly
increments  from the 

                                      -7-
<PAGE>

date of the employment  agreement over five years and have terms of 5 years. The
options were granted in January 1997.


                              CERTAIN TRANSACTIONS

On October 11, 1996, in recognition of Mr.  Laybourn's  personal  guaranty of an
equipment lease, the Company agreed to grant President Michael Laybourn a 5-year
option to purchase  12,500  shares of Common Stock of the Company at an exercise
price  of $8.80  per  share.  Mr.  Laybourn's  guaranty  has now  terminated  in
accordance with its terms. The option was granted in January 1997.

On October 24, 1997,  as part of UBA's  investment  in the Company,  the Company
acquired  100% of the  outstanding  interests  of  Releta  Brewing  Company  LLC
("Releta"),  a  limited  liability  company  formed  by UBA for the  purpose  of
acquiring the North Country Brewery in Saratoga  Springs,  New York. The brewery
was  approximately  one year  old,  and was  built at an  original  cost of $8.7
million.  The Company  paid UBA $5 million in Common  Stock  valued at $4.25 per
share for the interests in Releta.  UBA  represented  to the Company that the $5
million represented UBA's actual combined out of pocket costs incurred in taking
possession of the brewery and in connection with certain related transactions.

UBA also  agreed to provide  funding  for the working  capital  requirements  of
Releta in an amount not to exceed $1 million  until  October  24,  1999 or until
Releta's  operations are profitable,  whichever comes first.  The funding may be
provided directly by UBA or UBA may arrange for such financing by a third party.
Any amounts funded will be evidenced by a credit agreement in form customary for
such financings and will be secured by a first position security interest in the
equity  interest  in and assets of Releta.  The terms of the  funding  are to be
mutually  agreeable  between  UBA and the  Company  and are to be  approved by a
majority of the disinterested members of the Board of Directors of the Company.

Mr. Mallya has also indicated that The UB Group will be willing to contract with
Releta to brew The UB Group's Kingfisher brand premium light lager. The terms of
any such  arrangement have not been agreed upon, but it is anticipated that they
will be  approved  by a majority  of the  disinterested  members of the Board of
Directors of the Company.


      COMPLIANCE WITH SECTION 16(a) OF THE SECURITIES EXCHANGE ACT OF 1934

Based solely upon a review of Forms 3 and 4 and amendments  thereto furnished to
the Company during fiscal 1996, and Form 5 and amendments  thereto  furnished to
the  Company  with  respect to fiscal  1996,  no person  who, at any time during
fiscal 1996 was a director, officer, beneficial owner of more than 10 percent of
the Common Stock of the Company  failed to file on a timely basis,  as disclosed
in the above forms, reports required by Section 16(a) of the Securities Exchange
Act of 1934 during the most recent  fiscal year or prior  fiscal  years,  except
that BDM  Construction  Company,  Inc.  failed to file an Initial  Statement  of
Beneficial  Ownership on Form 3 after BDM became a beneficial owner of more than
10% of the  outstanding  shares of Common Stock of the Company in September 1996
and failed to file an Annual  Statement of  Beneficial  Ownership on Form 5 with
respect to fiscal 1996.


          SHAREHOLDER PROPOSALS TO BE PRESENTED AT NEXT ANNUAL MEETING

Proposals of shareholders that are intended to be presented by such shareholders
at the  Company's  1998 Annual  Meeting must be received by the Company no later
than November 30, 1997.


                           AVAILABILITY OF FORM 10-KSB

The  Company  will  provide  without  charge to any  shareholder,  upon  written
request,  a copy of the  Company's  Annual  Report on Form 10-KSB.  Such written
requests should be made to the Company at Mendocino Brewing Company, Inc., Attn:
Sarah T.  McDaniel,  Shareholder  Relations,  Post  Office Box 400,  13351 South
Highway 101, Hopland, California 95449 (800) 733-3871.

                                      -8-
<PAGE>

                                 OTHER BUSINESS

The Board does not presently  intend to present matters other than the foregoing
for action by the  shareholders  at the Meeting,  and, so far as is known to the
Board,  no matters are to be brought  before the Meeting  except as specified in
the notice of the Meeting.  As to any business that may properly come before the
Meeting,  however,  it is intended that proxies,  in the form  accompanying this
Proxy  Statement,  will be voted in accordance  with the judgment of the persons
voting such proxies.

                                   By Order of the Board of Directors





Hopland, California                Michael F. Lovett
November 12, 1997                  Secretary


                                      -9-
<PAGE>


                                                                SKU 3680-PS-97
<PAGE>

                                                                      APPENDIX A



                              Front of proxy card:

                  THIS PROXY IS SOLICITED BY BOARD OF DIRECTORS

                         MENDOCINO BREWING COMPANY, INC.

         The  undersigned  shareholder  of MENDOCINO  BREWING  COMPANY,  INC., a
California corporation (the "Company") hereby acknowledges receipt of the Notice
of Annual Meeting of Shareholders and Proxy  Statement,  each dated November 12,
1997, and appoints  Vijay Mallya,  Michael  Laybourn,  O'Neil  Nalavadi,  Jerome
merchant, Yashpal Singh, Eric Bradley, and Dan Moldenhauer, and each of them, as
proxy of the undersigned with power of substitution and revocation, to represent
the undersigned at the Annual Meeting of the Shareholders of the Company,  to be
held on Wednesday,  December 3, 1997 at 10:00 am at the Ukiah Valley  Conference
Center  located  at  200  South  School  Street,  Ukiah,  CA  95482,  and at any
adjournment  thereof,  and  to  vote  all  shares  of  Common  Stock  which  the
undersigned  would be entitled to vote as if the  undersigned  were  present and
voting the shares.

         This  proxy  will  be  voted  in  the  manner  directed  herein  by the
undersigned  shareholder.  If no direction is made, this proxy will be voted FOR
the election of the nominees  named and for Proposal 2. In their  discretion the
Proxies are  authorized  to vote upon such other  business as may properly  come
before the meeting.

SEE REVERSE SIDE. If you wish to vote in accordance with the Board of Directors'
recommendations,  just  sign on the  reverse  side.  You do not need to mark any
boxes.


        CONTINUED AND TO BE SIGNED ON REVERSE SIDE    SEE REVERSE SIDE



<PAGE>


                               Back of proxy card:


/X/ Please mark
    votes as in
    this example.

The Board of Directors recommends a vote FOR Proposals 1 and 2.

1. Election of all 7 Directors (or if any nominee is not available for election,
   such  substitute as the Board of Directors may  designate).

   Nominees: Vijay Mallya, Michael Laybourn,  O'Neil Nalavadi,  Jerome Merchant,
             Yashpal Singh, Eric Bradley and Dan Moldenhauer

             FOR ALL              WITHHOLD FOR ALL
               /_/                       /_/


/-/ ----------------------------------------
To withhold  authority to vote for any  individual  nominee write that nominee's
name in the space provided above and mark box.

2. To ratify the selection of Moss Adams        FOR        AGAINST       ABSTAIN
   as the Company's independent auditors.        /_/         /_/           /_/

MARK HERE                                                  MARK HERE
FOR ADDRESS                                                IF YOU PLAN
CHANGE AND          /_/                                    TO ATTEND         /_/
NOTE AT LEFT                                               THE MEETING


Please sign exactly as name appears hereon.  Joint owners should each sign. When
signing as attorney, executor,  administrator,  trustee or guardian, please give
full title as such.

Signature:                                   Date:
          ----------------------------------       --------------

Signature:                                   Date:
          ----------------------------------       --------------





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