MENDOCINO BREWING CO INC
10QSB, 1997-11-14
MALT BEVERAGES
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                        SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                   FORM 10-QSB

(Mark One)

     [x]  QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES  EXCHANGE
          ACT OF 1934

For the quarterly period ended September 30, 1997

     [ ]  TRANSITION   REPORT   UNDER   SECTION  13 OR 15(d)  OF THE  SECURITIES
          EXCHANGE ACT OF 1934

For the transition period from                        to
                               ----------------------    -----------------------
Commission file number: 1-13636

                         Mendocino Brewing Company, Inc.
                 (Name of small business issuer in its charter)

       California                                        68-0318293
(State or other jurisdiction of             (I.R.S. Employee Identification No.)
incorporation or organization)

  13351 South Highway 101, Hopland, CA                     95449
(Address of principal executive offices)                (Zip code)

Issuer's telephone number:  (707) 744-1015

Securities registered under Section 12(b) of the Act:

       Title of each class             Name of each exchange on which registered
   Common Stock, no par value                 The Pacific Stock Exchange

Securities registered under Section 12(g) of the Act:

                                 Not applicable
                                (Title of class)

     Check  whether  the issuer (1) filed all  reports  required  to be filed by
Section 13 or 15(d) of the  Exchange  Act during the past 12 months (or for such
shorter period that the  registrant was required to file such reports),  and (2)
has been subject to such filing requirements for the past 90 days.
 Yes   X    No
     -----     ------

     The  number  of shares  of the  issuer's  common  stock  outstanding  as of
September 30, 1997 is 2,341,548. (Does not include 300,000 shares issued subject
to  substantial  restrictions  as  security  for a  forbearance.  See  Item  2 -
Management's  Discussion  and  Analysis  --  Financing  the New Brewery - Vendor
Financing.)



<PAGE>

                                     PART I

Item 1.  Financial Statements.



                         MENDOCINO BREWING COMPANY, INC.
                                  BALANCE SHEET
                                September 30,1997
                                   (Unaudited)

                                     ASSETS

Current Assets

Cash and cash equivalents                                          $    152,432
Accounts receivable                                                     505,834
Inventories                                                             429,320
Prepaid expenses and taxes                                               67,050
Refundable income taxes                                                 116,500
Deferred income taxes                                                    23,100
                                                                     ----------
                         Total Current Assets:                        1,294,236
                                                                     ----------
Property and Equipment                                               11,128,642
                                                                     ----------
                                                                
Other Assets                                                    
                                                                
Deferred private placement costs                                        496,806
Deposits and other assets                                                   100
Deferred income taxes                                                   139,700
                                                                     ----------
                         Total Other Assets:                            636,606
                                                                     ----------
                         Total Assets:                             $ 13,059,484
                                                                     ==========
                                                            
                      LIABILITIES AND STOCKHOLDERS' EQUITY

Current Liabilities

Line of credit                                                     $    600,000
Accounts payable                                                        773,972
Accrued wages and related expense                                       148,690
Accrued construction costs                                              820,454
Accrued liabilities                                                     436,075
Refundable deposit                                                      964,000
Notes payable                                                         3,563,057
Current maturities of                                    
   obligation under capital lease                                       164,460
                                                                     ----------
                         Total Current Liabilities:                   7,470,708
                                                       
Obligation under capital lease, less 
   current maturities                                                 1,622,592
Deferred income taxes                                                    18,100
                                                                     ----------
                         Total Liabilities:                           9,111,400

Stockholders' Equity Common stock, no par
value; 20,000,000 shares authorized;
2,341,548 shares issued and outstanding                               3,869,569

Preferred stock, 2,000,000 shares authorized,
227,600 of which are designated Series A,
no par value, with aggregate liquidation
preference of $227,600; 227,600 Series A
shares issued and outstanding                                           227,600
Accumulated deficit                                                    (149,085)
                                                                     ----------
                         Total Stockholders' Equity                   3,948,084
                                                                     ----------
Total Liabilities and Stockholders' Equity:                        $ 13,059,484
                                                                     ==========

                     The accompanying notes are an integral
                       part of these financial statements

                                       -1-

<PAGE>

<TABLE>

                                        MENDOCINO BREWING COMPANY, INC.
                              
                                            STATEMENTS OF OPERATIONS
                                                  (unaudited)
                              
                 
<CAPTION>
                                                   Three Months Ended                  Nine Months Ended
                                                      September 30,                      September 30,
                                               --------------------------         --------------------------
<S>                                                <C>               <C>              <C>               <C> 
                                                   1997              1996             1997              1996
                                               -----------      -----------       -----------      -----------
Sales                                          $ 1,467,724      $ 1,111,044       $ 3,792,203      $ 3,022,417
Less excise taxes                                   79,269           47,050           198,683          118,033
                                               -----------      -----------       -----------      -----------
Net sales                                        1,388,455        1,063,994         3,593,520        2,904,384
                                               -----------      -----------       -----------      -----------
Cost of goods sold                                 899,746          543,545         2,240,583        1,413,995
                                               -----------      -----------       -----------      -----------
Gross profit                                       488,709          520,449         1,352,937        1,490,389
                                               -----------      -----------       -----------      -----------
Operating expenses
Retail operations                                  196,616          191,255           531,204          563,540
Marketing and distribution                         184,171          200,846           615,035          493,666
General and administrative                         216,848          151,175           605,995          490,791
                                               -----------      -----------       -----------      -----------
                                                   597,635          543,276         1,752,234        1,547,997
                                               -----------      -----------       -----------      -----------
Income (loss) from operations                     (108,926)         (22,827)         (399,297)         (57,608)
                                               -----------      -----------       -----------      -----------
Other income (expense)
Interest income                                      1,298              210             4,404           11,029
Interest expense                                   (44,018)              -            (73,639)              -
Write off of deferred offering costs                    -                -           (141,006)              -
Other income (expense)                               7,141             (907)           12,782          (48,269)
                                               -----------      -----------       -----------      -----------
                                                   (35,579)            (697)         (197,459)         (37,240)
                                               -----------      -----------       -----------      -----------
Loss before income taxes                          (144,505)         (23,524)         (596,756)         (94,848)
                                               -----------      -----------       -----------      -----------
Benefit from income taxes                         (131,000)          (3,086)         (244,600)         (23,786)
                                               -----------      -----------       -----------      -----------
Net loss                                        $  (13,505)    $    (20,438)      $  (352,156)     $   (71,062)
                                               ===========      ===========       ===========      ===========
Loss per share                                     $(0.01)          $ (0.01)          $(0.15)           $(0.03)
                                               ===========      ===========       ===========      ===========
Weighted average common shares
outstanding                                      2,341,548        2,322,222         2,335,106        2,322,222
                                               ===========      ===========       ===========      ===========

<FN>
                                     The accompanying notes are an integral
                                      part of these financial statements.
</FN>
</TABLE>
   
                                                      -2-

<PAGE>
<TABLE>

                                        MENDOCINO BREWING COMPANY, INC.

                                            STATEMENTS OF CASH FLOWS
                                                  (unaudited)

                                                   Three Months Ended                  Nine Months Ended
<CAPTION>
                                                      September 30,                      September 30,
                                               ----------------------------       ----------------------------
<S>                                                <C>               <C>              <C>               <C> 
                                                   1997              1996             1997              1996
                                               -----------      -----------       -----------      -----------
CASH FLOWS FROM OPERATING ACTIVITIES
Net loss                                         $ (13,505)     $   (20,438)       $ (352,156)      $  (71,062)
Adjustments to reconcile net loss to
net cash provided (used) by operating
activities:
Depreciation and amortization                      126,913           12,182           237,569           35,190
Loss on sale of assets                                  -               346                -               346
Gain on sale of assets                                  -            (3,915)               -            (3,915)
Deferred income taxes                             (111,600)           4,000          (135,200)         (17,500)
Changes in:
Accounts receivable                                (23,155)         237,477          (123,622)         145,973
Inventories                                       (126,268)          20,059           (48,819)        (187,219)
Prepaid expenses and taxes                             618          (15,918)           (8,510)         (41,910)
Refundable income tax                              (19,400)              -           (109,400)              -
Accounts payable                                   (97,815)          (4,846)          206,415          257,456
Accrued wages and related expense                   11,191            1,746            30,422          (22,620)
Accrued profit sharing                                  -           (30,000)               -           (30,000)
Accrued liabilities                                384,178          (11,673)          419,972               (3)
Income taxes payable                                    -                -                 -           (34,200)
                                               -----------      -----------       -----------      -----------
Net cash provided by operating
activities:                                        131,157          189,020           116,671           30,536
                                               -----------      -----------       -----------      -----------
CASH FLOWS FROM INVESTING ACTIVITIES
Purchase of property and equipment                (264,667)      (1,212,905)       (1,925,872)      (4,226,070)
Deposits and other assets                               40          (12,203)           13,965            2,362
Proceeds from sale of fixed assets                      -             3,569                -             3,569
                                               -----------      -----------       -----------      -----------
Net cash used by investing activities:            (264,627)      (1,221,539)       (1,911,907)      (4,220,139)
                                               -----------      -----------       -----------      -----------
CASH FLOWS FROM FINANCING ACTIVITIES
Net proceeds from short-term borrowing              (1,300)         (56,900)          797,693          298,416
Principal payments on long-term debt                    -           (31,328)               -           (31,327)
Proceeds from obligation under capital
lease                                                   -           750,000                -           750,000
Payments on obligation under capital
lease                                              (38,700)              -            (89,890)              -
Refundable deposit                                 464,000               -            964,000               -
Accrued construction costs                          25,896          641,339            75,985        1,822,157
Proceeds from sale of common stock                      -                -            164,271               -
Deferred stock offering costs                           -           (49,615)           37,687         (103,549)
Deferred private placement costs                  (415,020)              -           (496,806)              -
                                               -----------      -----------       -----------      -----------
Net cash provided by financing
activities:                                         34,876        1,253,496         1,452,940        2,735,697
                                               -----------      -----------       -----------      -----------
INCREASE (DECREASE) IN CASH                        (98,594)         220,977          (342,296)      (1,453,906)
                                               -----------      -----------       -----------      -----------
CASH, BEGINNING OF PERIOD                          251,026           21,226           494,728        1,696,109
                                               -----------      -----------       -----------      -----------
CASH, END OF PERIOD                             $  152,432      $   242,203        $  152,432      $   242,203
                                               ===========      ===========       ===========      ===========

Supplemental Cash Flow Information Includes the Following:
Cash Paid During the Period for:
Interest                                        $  154,441   $       28,284        $  402,284    $      77,202
Income taxes                                    $       -        $       -         $       -         $  52,500
                                               ===========      ===========       ===========      ===========
Non-cash  investing  and financing  activities  for the nine month period ending
September  30,1997,  consisted  of acquiring  fixed assets of $19,573  through a
capital lease.
<FN>

                                     The accompanying notes are an integral
                                      part of these financial statements.
</FN>
</TABLE>

                                                      -3-


<PAGE>

                         MENDOCINO BREWING COMPANY, INC.

                          NOTES TO FINANCIAL STATEMENTS

                                   (Unaudited)


Note 1  Basis of Presentation

The  financial  statements  included  herein have been  prepared by the Company,
without  audit,  pursuant to the rules and  regulations  of the  Securities  and
Exchange  Commission.  Certain  information  and footnote  disclosures  normally
included in the  financial  statements  prepared in  accordance  with  generally
accepted  accounting  principles  have been  omitted  pursuant to such rules and
regulations.  It is believed, however, that the disclosures are adequate to make
the information presented not misleading.

The financial statements, in the opinion of management,  reflect all adjustments
necessary to fairly state the financial  position and the results of operations.
These results are not necessarily to be considered indicative of the results for
the entire year.


Note 2  Subsequent Event

On October 24, 1997,  the Company  entered  into an  investment  agreement  with
United Breweries of America,  Inc., a Delaware corporation ("UBA"),  whereby (a)
the Company issued  1,600,000  shares of common stock to UBA at a purchase price
of $4.25 per share in exchange for  $1,800,000  cash and $5,000,000 in assets in
the form of 100% of the  outstanding  interests of Releta Brewing Company LLC, a
limited  liability  company formed by UBA for the purpose of acquiring a brewery
in Saratoga Springs, New York; and (b) UBA unconditionally agreed to purchase an
additional  517,647  shares  for  cash at $4.25  per  share  ($2,200,000  in the
aggregate) on or before November 30, 1997. The brewery is approximately one year
old and was  built  for a total  investment  of $8.7  million.  Commencement  of
brewing  operations at the Saratoga Springs brewery is contingent upon obtaining
appropriate alcoholic beverage licenses,  applications for which are in process.
UBA also  agreed to provide  funding  for the working  capital  requirements  of
Releta in an amount not to exceed $1 million  until  October  24,  1999 or until
Releta's operations are profitable, whichever comes first. Professional expenses
and investment  banker fees associated with the transaction  (private  placement
costs) were approximately  $500,000,  resulting in net proceeds of approximately
$3.5 million.


Note 3  Short-Term Borrowing

The  Company  has a  $600,000  term  line of credit  from a bank  with  variable
interest at the bank's index rate plus 1.5%,  maturing  November  30, 1997.  The
note is secured by receivables  and inventory.  The bank has issued a commitment
letter to convert  the loan to a revolving  line of credit upon full  funding of
the investment agreement with UBA.


Note 4  Notes Payable

Note payable  (construction  loan) to bank of  $2,404,313,  with interest at the
bank's index rate plus 2%; secured by substantially all of the Company's assets;
note matures January 1, 1998. The bank has issued a commitment letter to convert
the loan to long-term  debt upon full funding of the  investment  agreement with
UBA.

Note payable to contractor  of $900,000,  with interest at 12%; due the later of
January 31, 1997 or 30 days after  completion of the brewery;  secured by common
stock and a second deed of trust on the brewery and subordinated to bank debt.


                                     - 4 -
<PAGE>

                         MENDOCINO BREWING COMPANY, INC.

                          NOTES TO FINANCIAL STATEMENTS

                                   (Unaudited)

Note  payable to certain  individuals  of $260,044,  due in monthly  payments of
$2,380,  including  interest at 9%;  matured  June 1997 with a verbal  extension
until  October  1997,  and a  balloon  payment;  secured  by real  property  and
subordinated to bank debt.

Note 5  Renegotiation of Obligation under Capital Lease

In June 1997 the Company  renegotiated its capital lease to retroactively reduce
the  amount of the lease  commitment  from  approximately  $2.1  million to $1.8
million.  The excess of lease  payments  previously  paid over the  recalculated
lease payments has been credited against future payments.

Note 6  Direct Public Offering

On  November  6, 1996,  the  Company  filed a  registration  statement  with the
Securities  and Exchange  Commission to sell 600,000  shares of its no par value
common stock at a proposed  offering  price of $8.50 per share.  In August 1997,
the offering was  terminated  after having sold 19,326 shares for $164,271.  All
stock  transactions  occurred  prior to June 30, 1997. As of June 30, 1997,  the
Company had incurred  $305,277 of offering  costs related to this  offering.  Of
that  amount,   $164,271  was  offset   against  the  stock  sale   proceeds  in
Stockholders'  Equity and the  balance of $141,006  was  expensed in the quarter
ended June 30, 1997.

                                     - 5 -

<PAGE>



Item 2.  Management's Discussion and Analysis.

The following  discussion and analysis  should be read in  conjunction  with the
Financial  Statements  and the Notes thereto  included as Item 1 in this Report.
The  discussion  of results  and trends  does not  necessarily  imply that these
results and trends will continue.

Forward-Looking Information

The Management's  Discussion and Analysis of Financial  Condition and Results of
Operations  and other  sections  of this  Form  10-QSB  contain  forward-looking
information within the meaning of the Private  Securities  Litigation Reform Act
of 1995. The forward-looking  information  involves risks and uncertainties that
are  based  on  current  expectations,  estimates,  and  projections  about  the
Company's business,  management's  beliefs,  and assumptions made by management.
Words such as "expects," "anticipates," "intends," "plans," "believes," "seeks,"
"estimates,"  and variations of such words and similar  expressions are intended
to identify such  forward-looking  information.  Therefore,  actual outcomes and
results may differ  materially  from what is  expressed  or  forecasted  in such
forward-looking  information due to numerous factors, including, but not limited
to, availability of financing for operations, successful performance of internal
operations,  impact of  competition,  changes in  distributor  relationships  or
performance,  full funding of the investment  agreement with United Breweries of
America,  Inc.,  and  other  risks  detailed  below as well as  those  discussed
elsewhere in this Form 10-QSB and from time to time in the Company's  Securities
and Exchange Commission filings and reports. In addition,  such statements could
be affected by general  industry and market  conditions  and growth  rates,  and
general domestic economic conditions.


Overview

The third  quarter  of 1997 was  highlighted  by the  commencement  of  bottling
operations at the new brewery in Ukiah. Brewing commenced in mid-second quarter.
The Ukiah  brewery has given the Company the ability to offer its brews in draft
form to  distributors  and retail accounts for the first time. The third quarter
also saw the introduction of Black Hawk Stout(R) in 12 oz. six packs with a new,
award-winning  label, for the first time. The Company now offers three brands in
12 oz. six packs.

In October 1997 the Company  concluded a definitive  investment  agreement  with
United  Breweries  of  America,  Inc.  which  provided  for  a $4  million  cash
investment in the Company and the  contribution  to the Company of a new brewery
in  Saratoga  Springs,  New  York.  See  "Liquidity  and  Capital  Resources  --
Investment  by United  Breweries  of  America,  Inc."  Commencement  of  brewing
operations  at  the  Saratoga  Springs  brewery  is  contingent  upon  obtaining
appropriate alcoholic beverage licenses, applications for which are in process.

Increased net sales for the nine-month  period (up 23.7% over the same period in
1996) were achieved in  significant  part through  increased  marketing  efforts
which were begun mid-second  quarter in 1996. The limit on the Company's brewing
capacity (which was relieved by commencement of operations in Ukiah),  increased
marketing  expenses  associated with increased  productive  capacity,  increased
fixed cost associated with the new facility,  and a one-time  $141,000 write off
of public  offering  expenses  contributed to a $352,200 loss for the nine month
period.

During  October 1997,  the new brewery was operating at a rate of  approximately
48,000 bbl. per year,  more than double the maximum  capacity of the old Hopland
facility.  The  bottling  line from the Hopland  facility  was moved in mid July
1997. The Company  relocated seven of its eleven smaller  fermenting  tanks from
its Hopland facility to Ukiah for production of the

                                      - 6 -

<PAGE>

Company's  seasonal ales,  which are brewed in smaller  quantities than Red Tail
Ale(R) and Blue  Heron(R)  Pale Ale.  This will  permit  the  Company to further
expand  production  to a possible  60,000  bbl.  per year rate,  as  required by
demand, while still producing its seasonal ales.


Results of Operations

Nine Months Ending  September 30, 1997 Compared to Nine Months Ending  September
30, 1996. The following  discussion  sets forth  information  for the nine-month
periods ending  September 30, 1996 and 1997.  This  information has been derived
from unaudited interim financial  statements of the Company contained  elsewhere
herein and reflects, in Management's  opinion, all adjustments,  consisting only
of  normal  recurring  adjustments,  necessary  for a fair  presentation  of the
results of operations for these  periods.  Results of operations for any interim
period are not  necessarily  indicative  of results to be expected  for the full
fiscal year.

<TABLE>
The  following  table sets forth,  as a percentage  of net sales,  certain items
included in the Company's  Statements of  Operations.  See Financial  Statements
elsewhere in this Report, for the periods indicated:

<CAPTION>
                                                                         Nine Months Ended September 30,
                                                              -----------------------------------------------
<S>                                                                  <C>                                <C> 
                                                                     1997                               1996
                                                              ------------                       ------------
Statements of Income Data:
     Sales...........................................               105.53%                            104.06%
     Excise taxes....................................                 5.53                               4.06
                                                                    ------                             ------
     Net sales.......................................               100.00                             100.00
     Costs of sales..................................                62.35                              48.68
                                                                    ------                             ------
     Gross profit....................................                37.65                              51.32
                                                                    ------                             ------
     Retail operating expense........................                14.78                              19.40
     Marketing and distribution expense..............                17.12                              17.00
     General and administrative expense..............                16.86                              16.90
                                                                    ------                             ------
     Total operating expenses........................                48.76                              53.30
                                                                    ------                             ------
     Loss from operations............................               (11.11)                             (1.98)
     Other expense...................................                (5.49)                             (1.28)
                                                                    ------                             ------
     Loss before income taxes........................               (16.61)                             (3.27)
     Benefit from income taxes.......................                (6.81)                             (0.82)
                                                                    ------                             ------
     Net loss........................................                (9.80)%                            (2.45)%
                                                                    ======                             ======
</TABLE>


                                                              - 7 -
<PAGE>
<TABLE>
<CAPTION>


                                                                                At September 30,
                                                              -----------------------------------------------
<S>                                                                <C>                                <C> 
                                                                   1997                               1996
                                                             -------------                     --------------
Balance Sheet Data:
     Cash and cash equivalents.......................        $     152,400                     $      242,200
     Working capital (deficit).......................           (6,176,500)                        (3,240,300)
     Property and equipment..........................           11,128,600                          8,151,000
     Deposits and other assets.......................                  100                            158,000
     Total assets....................................           13,059,500                          9,452,800
     Long-term debt..................................            1,622,600                            718,700
     Total liabilities...............................            9,111,400                          5,099,700
     Shareholder's equity............................            3,948,100                          4,353,100
</TABLE>                                                 

Net Sales. Net sales for the first nine months of 1997 were $3,593,520  compared
to  $2,904,384  for the  first  nine  months  of 1996,  and  increase  of 23.7%.
Management attributes the growth in sales to the implementation of new marketing
strategies,  including new point of sale  materials and  additional  field sales
representatives,  and the  commencement of operations at the new Ukiah facility,
beginning in the second quarter of 1996.  Wholesale beer shipments  increased by
65.9% in the first  nine  months of 1997  compared  to the same  period in 1996.
Increases attributable to additional unit sales were offset by a wholesale price
reduction implemented in September 1996. Management attributes approximately 60%
of the sales increase to increased sales to existing distributors and geographic
expansion  begun in the second  half of 1996 and the  remaining  40% to sales of
draft  beer from the new  brewery,  which  began for the first time in May 1997.
Retail sales at the Hopland Brewery  brewpub and merchandise  store were up 5.1%
for the first nine months of 1997 compared to 1996.  Management  attributes  the
increase to merchandise  sales resulting from tourist  traffic  generated by the
Company's marketing efforts.

Cost of goods sold.  Cost of goods sold as a percentage  of net sales  increased
13.7  percentage  points from the first nine months of 1996 to 62.4% in the same
period  in 1997.  Management  attributes  the  increase  to higher  fixed  costs
associated with the new Ukiah brewing facility.

Gross profit.  Gross profit decreased 9.2% from the first nine months of 1996 to
$1,353,000  in the same  period in 1997.  As a  percentage  of net sales,  gross
profit  decreased 13.7  percentage  points from the first nine months of 1996 to
37.7% in the same period in 1997.  The decrease in gross profit as percentage of
net sales is  attributable to the increase in cost of goods sold and a wholesale
price reduction implemented in September 1996.

Operating expenses. Operating expenses were $1,752,200, representing an increase
of 13.2%  from the first  nine  months of 1996.  Operating  expenses  consist of
retail  operating   expense,   marketing  and  distribution,   and  general  and
administrative expense. Retail operating expenses were $531,200,  representing a
decrease of $32,300,  or 5.7%,  from the first nine months of 1996. The decrease
reflects a decrease in supply and repairs costs of $15,000,  a decrease in labor
costs of $11,300, and a decrease in net other expenses of $6,000.

Marketing and distribution  expenses were $615,000,  representing an increase of
$121,400,  or 24.6%,  from the first nine months of 1996. As a percentage of net
sales,   marketing  and  distribution   expenses  were  essentially   unchanged.
Promotional/advertising  costs  (including  point of sales  and  packaging/label
development costs) increased by $90,400,  marketing and sales labor increased by
$58,200,  travel and lodging  expenses  (incurred in supporting  new  geographic
markets)  increased by $26,900,  the reserve for bad debts decreased by $31,100,
the Company  established a $30,000  reserve in connection  with a dispute with a
distributor,  net other  distribution  expenses  decreased  by  $66,000, and net
miscellaneous expenses increased by $13,000.

                                     - 8 -
<PAGE>

General and  administrative  expense was $606,000,  representing  an increase of
$115,200,  or 23.5%,  from the first nine months of 1996. As a percentage of net
sales, general and administrative expense was essentially  unchanged.  Taxes and
insurance  costs  associated  with the new Ukiah  brewery  increased by $68,400,
professional  fees increased by $24,700,  costs  associated  with being a public
company  increased  by $11,700,  and net  miscellaneous  expenses  increased  by
$10,400.

Other income (expense). Other expense was $197,500,  representing an increase of
$160,200 in expense in the first nine  months  1997  compared to the same period
for 1996. This was primarily as a result of writing off $141,000 in costs of the
direct public  offering  (net of proceeds  raised) and  additional  net interest
expense of $73,600, offset by the non-recurrence of a $38,300 write off of costs
associated  with a  proposed  alliance  in 1996 and  $16,100  in net  additional
miscellaneous income.

Net loss.  Increased  fixed  cost as the  Company  began  production  at the new
brewery in  mid-quarter,  increased  marketing and  distribution  expense as the
Company  continued to implement the marketing  program began  mid-quarter a year
ago, and the net effect of certain one time occurrences, offset by a tax benefit
of  $244,600,  produced a net loss in the nine months ended  September  30, 1997
which was $281,100 higher than in the comparable 1996 nine month period.


Segment Information

Mendocino  Brewing's business  presently consists of two segments.  The first is
brewing  for  wholesale  to  distributors  and  other  retailers.  This  segment
accounted  for 78.9% of the Company's  first nine months 1997 sales.  The second
segment consists of brewing beer for sale along with food and merchandise at the
Company's  brewpub  and retail  merchandise  store,  the Hopland  Brewery.  This
segment  accounted for 21.1% of the Company's sales for the first nine months of
1997.

Mendocino  Brewing began producing draft beer at its new brewery in Ukiah in May
1997. The initial annual capacity of the new brewery is 60,000 bbl. The bottling
line from the Hopland  facility was moved to Ukiah in mid July 1997 and seven of
the eleven 70 - 120 bbl.  fermenting tanks were moved to Ukiah in mid August. As
the Company does not intend to expand its brewpub operations, Management expects
that retail sales, as a percentage of total sales, will decrease  proportionally
to the expected increase in the Company's wholesale sales.


Seasonality

Beer  consumption  nationwide has historically  increased by  approximately  20%
during the summer months. It is not clear to what extent seasonality will affect
the Company as it expands its capacity and its geographic markets.


Financing the New Brewery.

New Brewery Cost.  Although the Company has commenced brewing  operations at the
Ukiah facility, construction is not yet completed. The Company has yet


                                     - 9 -
<PAGE>

to  complete  the  build-out  of  its  administrative  space  and  the  exterior
landscaping.

The presently  estimated cost of the new brewery at its initial annual  capacity
of 60,000 bbl. is $12.2 million.  This includes $0.8 million for the land,  $7.3
million for  improvements  to the real estate,  $3.4 million for equipment,  and
$0.7 million for financing  costs. Of this amount,  approximately  $10.9 million
has been paid or provided for from cash raised in the Company's  initial  direct
public  offering,  the proceeds of debt  described  below,  cash provided by the
investment  agreement  with United  Breweries  of America,  Inc.,  and cash from
operations.   Of  the   remaining   balance  of   approximately   $1.3  million,
approximately  $0.3  million is  expected to be funded  through  the  investment
agreement  with United  Breweries  of America,  Inc. See  "Investment  by United
Breweries of America,  Inc." below.  The $1 million  balance will be funded from
operations or other sources or will be deferred.  The Ukiah brewery is presently
operating  under a temporary  certificate  of occupancy  from the City of Ukiah.
Completion of construction is a condition to the issuance of a final certificate
of occupancy. Failure to complete construction and obtain a final certificate of
occupancy  could  have a  material  adverse  effect on the  Company's  business,
financial condition, and results of operations.

Construction   Financing.   Mendocino   Brewing  has  obtained  a  $2.7  million
construction  loan secured by a first  priority  deed of trust on the Ukiah land
and improvements. The loan is fully funded. The construction loan bears interest
at the lender's prime plus 2% (initially 10.25%),  payable monthly,  and matures
on January 1, 1998.

In  October  1997 the bank  issued  a new  written  commitment  to  convert  the
construction  loan to a 15 year term loan upon full  funding  of the  investment
agreement with UBA. The commitment provides that upon conversion,  the loan will
bear  interest at 1.5% over prime.  The minimum  annual  interest  rate is to be
7.5%.  The loan is to be  amortized  over 25 years with a balloon  payment  upon
maturity in 15 years. The lender's commitment letter states that the lender will
convert  the unpaid  principal  at maturity to a fully  amortized  10-year  loan
subject to terms and conditions to be agreed upon at that time.  [The commitment
letter does not legally  obligate the bank to convert the  construction  loan to
permanent financing. Failure to find a lender to refinance the construction loan
could  have a  material  adverse  impact on the  Company's  business,  financial
condition, and results of operations.]

Equipment  Lease.  FINOVA Capital  Corporation has leased new brewing  equipment
with a total cost of approximately $1.78 million to Mendocino Brewing for a term
of 7 years with  monthly  rental  payments of  approximately  $27,100  each.  At
expiration  of the  initial  term of the lease,  the Company  may  purchase  the
equipment  at its then  current fair market value but not less than 25% nor more
than 30% of the original cost of the equipment,  or at the Company's option, may
extend the term of the lease for an additional year at approximately $39,000 per
month with an option to purchase  the  equipment  at the end of the year at then
current fair market value. The lease is not pre-payable.

Seller Financing of Ukiah Real Estate.  The seller of the Ukiah land has a note,
secured  by a third  priority  deed  of  trust  on the  land,  with a  remaining
principal  balance as of  September  30,  1997 of  approximately  $258,700 at 9%
annual  interest  payable in monthly  installments  of principal and interest of
$2,380 with the balance due at maturity in October  1997 per a verbal  agreement
with the spokesman for the lending group.  The Company expects to repay the loan
with the proceeds of the investment agreement with UBA.

WestAmerica  Loan.  WestAmerica  Bank  of  Santa  Rosa,  California  has  loaned
Mendocino Brewing $600,000 secured by Mendocino  Brewing's  accounts  receivable
and  inventory.  The loan is fully funded and bears interest at the bank's index
rate plus 1.5%  payable  monthly and matures on November  30,  1997.  In October
1997,  WestAmerica  Bank provided the Company with commitment  letter to convert
the $600,000 term loan to a revolving line of credit with an advance


                                     - 10 -

<PAGE>


rate of 80% of qualified  accounts  receivable  and 25% of  inventory  upon full
funding of the investment  agreement with United Breweries of America,  Inc. The
commitment letter does not legally obligate the bank to convert the loan. To the
extent that the loan is not extended or refinanced, the Company will be required
to repay the loan.  Failure to find a lender to refinance  the loan could have a
material  adverse effect on the Company's  business,  financial  condition,  and
results of operations.

Vendor Financing.  The general contractor for the new brewery,  BDM Construction
Co., Inc.  ("BDM"),  agreed to defer up to $900,000 in fees otherwise owed or to
become  payable on  December  31,  1996,  subject to  performance  by BDM of its
obligations  under  the  construction  contract,  until  January  31,  1997 with
interest at 12% per annum. As of November 12, 1997,  approximately  $0.9 million
was due to  BDM.  No  written  modifications  have  been  made  to the  deferral
arrangement to address the current  circumstances.  The deferral  arrangement is
secured by a second  priority deed of trust on the Ukiah land and  improvements,
and by 300,000  shares of  Mendocino  Brewing's  Common  Stock.  In the event of
default,  BDM is required to proceed against the Common Stock before  initiating
any proceeding  against the real estate.  The Common Stock collateral was issued
to BDM by the Company  pursuant to Section  4(2) of the  Securities  Act of 1933
subject to the restrictions (a) that the shares shall be canceled if the amounts
owed BDM are paid in full, (b) that if the full amount owed BDM is not paid, the
shares must be sold in a  commercially  reasonable  manner as  specified  in the
California  Commercial  Code,  and (c) that any  shares not needed to be sold to
satisfy the obligation to BDM shall be canceled.  Under  California law, BDM may
not retain the shares in  satisfaction  of the  obligation  without  the written
consent of the Company  given  after an event of  default.  BDM has the right to
require the Company to  register  the shares  issued for its account for sale to
the public. As of November 11, 1997, BDM has not taken any action to enforce the
Company's  obligations to it. The Company presently  anticipates that payment of
its  obligation  to BDM will be  funded  with  the  proceeds  of the  investment
agreement  with United  Breweries  of America,  Inc. See  "Investment  by United
Breweries of America,  Inc."  below.  Failure to repay BDM could have a material
adverse effect on the Company's business,  financial  condition,  and results of
operations.

Keg  Management  Arrangement.  The  Company has  entered  into a keg  management
agreement with MicroStar Keg Management LLC. Under this  arrangement,  MicroStar
provides the Company with  half-barrel kegs for which the Company pays a filling
fee. Distributors return the kegs to MicroStar instead of the Company. MicroStar
then supplies the Company with additional kegs. If the agreement terminates, the
Company is  required to purchase a certain  number of kegs from  MicroStar.  The
Company would probably finance the purchase through debt or lease financing,  if
available.


Liquidity and Capital Resources

Generally.  The  expansion  now  underway  has had and will  continue  to have a
material  impact on Mendocino  Brewing's  assets,  liabilities,  commitments for
capital expenditures,  and liquidity.

Saratoga Springs Brewery.  The acquisition of the additional brewery in Saratoga
Springs, New York will place additional demands on the

                                     - 11 -

<PAGE>


Company's  assets,  liabilities,   commitments  for  capital  expenditures,  and
liquidity.   UBA  has  agreed  to  provide   funding  for  the  working  capital
requirements  of the  Saratoga  Springs  brewery  in an amount  not to exceed $1
million until October 24, 1999 or until the brewery's operations are profitable,
whichever  comes  first.  Commencement  of brewing  operations  at the  Saratoga
Springs  brewery is contingent  upon  obtaining  appropriate  alcholic  beverage
licenses, applications for which are in process.

The Company's  ratio of current  assets to current  liabilities on September 30,
1997 was 0.17 to 1.0 and its ratio of assets to liabilities was 1.43 to 1.0.

New Brewery.  See "-- Financing the New Brewery" above.

Impact of Expansion on Cash Flow.  Mendocino Brewing must make timely payment of
its debt and lease commitment to continue in operation.  Increased capacity will
also place additional  demands on the Company's  working capital to pay the cost
of additional sales and marketing  activities and staff,  production  personnel,
and administrative staff and to fund increased purchases of supplies. There will
be a lag between the time the Company  must incur some or all of these costs and
the time the Company realizes revenue from increased sales.  Working capital for
day to day business  operations had historically been provided primarily through
operations.  Beginning  approximately with the second quarter of 1997,  proceeds
from operations have not been able to provide sufficient working capital for day
to day operations as the Company expands.  The investment  agreement with UBA is
expected to provide approximately  $700,000 in working capital. In addition, UBA
has  agreed to provide  funding  for the  working  capital  requirements  of the
Saratoga Springs brewery in an amount not to exceed $1 million until October 24,
1999 or until the brewery's operations are profitable, whichever comes first.

Investment by United Breweries of America, Inc. On October 24, 1997, the Company
entered into an investment  agreement with United Breweries of America,  Inc., a
Delaware corporation ("UBA"), whereby (a) the Company issued 1,600,000 shares of
common  stock to UBA at a  purchase  price of $4.25  per share in  exchange  for
$1,800,000  cash and $5,000,000 in assets in the form of 100% of the outstanding
interests of Releta Brewing Company LLC, a limited  liability  company formed by
UBA for the purpose of acquiring the brewery in Saratoga Springs,  New York; and
(b) UBA unconditionally agreed to purchase an additional 517,647 shares for cash
at $4.25 per share ($2,200,000 in the aggregate) on or before November 30, 1997.
The brewery is approximately  one year old and was built with a total investment
of $8.7 million.  Professional  expenses and investment  banker fees  associated
with the transaction were approximately  $500,000,  resulting in net proceeds of
approximately  $3.5 million.  UBA also agreed to provide funding for the working
capital  requirements  of  Releta in an amount  not to exceed $1  million  until
October 24, 1999 or until Releta's  operations are  profitable,  whichever comes
first.



                                     PART II



Item 6.  Exhibits and Reports on Form 8-K.

Exhibit
Number         Description of Document
- -------        -------------------------------
  3.1          (A)   Articles of Incorporation, as amended, of the Company

  3.2          (B)   Bylaws of the Company

  4.1          Articles 5 and 6 of the Articles of Incorporation, as amended, of
               the Company (Reference is made to Exhibit 3.1.)

  4.2          Article 10 of the Restated Articles of Incorporation, as amended,
               of the Company (Reference is made to Exhibit 3.2.)

                                     - 12 -
<PAGE>
Exhibit
Number         Description of Document
- -------        -------------------------------
  4.3          (A) Form of Common Stock  Certificate  (Incorporated by reference
                   from the  Company's  Registration  Statement  dated  June 15,
                   1994,  as  amended,  previously  filed  with the  Commission,
                   Registration No. 33-78390-LA.)

 10.1          (A) Mendocino Brewing Company Profit Sharing Plan.

 10.2          (A) 1994 Stock Option Plan (previously filed as Exhibit 99.6).

 10.3              Employment Agreement with H. Michael Laybourn.

 10.4              Employment Agreement with Norman Franks

 10.5          (A) Wholesale  Distribution Agreement between the Company and Bay
                   Area Distributing.

 10.6          (A) Wholesale  Distribution  Agreement  between  the  Company and
                   Golden Gate Distributing.

 10.7          (A) Sales Contract between the Company and John I. Hass, Inc.

 10.8          (F) Liquid Sediment  Removal  Services  Agreement with Cold Creek
                   Compost, Inc.

 10.9          (A) Lease Agreement between the Company and Kohn Properties.

 10.10         (C) Commercial  Real  Estate  Purchase  Contract  and Receipt for
                   Deposit (previously filed as Exhibit 19.2).

 10.11         (D) Installment  Note  between  Ukiah  Redevelopment  Agency  and
                   Langley et al. (previously filed as Exhibit 19.5).

 10.12         (F) Promissory Note for $76,230 in favor of Langley et al.

 10.13         (G) Agreement to modify note and deed of trust dated June 6, 1995
                   with Langley, et al.

 10.14         (G) Agreement to modify note dated June 6, 1995 with Langley,  et
                   al.

 10.15         (G) Amendment to installment note payable to Langley, et al.

 10.16             Commercial  Lease Between  Stewart's Ice Cream Company,  Inc.
                   and Releta Brewing Company LLC.

 10.17             Agreement  between  United  Breweries  of America,  Inc.  and
                   Releta  Brewing  Company  LLC  regarding  payment  of certain
                   liens.

 10.18         (F) Standard  Form of Agreement  Between  Owner and Architect for
                   Designated Services between the Company and Victor Lopes.

 10.19         (G) Construction agreement with BDM Construction Company, Inc.

 10.20         (J) Letter   Agreement   Concerning  Use  of  Proceeds  with  BDM
                   Construction Co., Inc.

 10.21         (J) $900,000 Note in favor of BDM Construction Co., Inc.

 10.22         (G) Consulting Agreement with Daniel R. Moldenhauer.

 10.23         (C) Brewery Fixtures  Construction  Agreement with Enerfab,  Inc.
                   (previously filed as Exhibit 19.3).

 10.24         (K)+ Keg Management Agreement with MicroStar Keg Management LLC.

 10.25         (E) Agreement  to  Implement  Condition of Approval No. 37 of the
                   Site  Development  Permit  95-19  with  the  City  of  Ukiah,
                   California (previously filed as Exhibit 19.6).

 10.26         (G) Manufacturing  Business  Expansion and  Relocation  Agreement
                   with the City of Ukiah.

 10.27         (G) Manufacturing  Business  Expansion and  Relocation  Agreement
                   with the Ukiah Redevelopment Agency.

                                     - 13 -
<PAGE>
 10.28         (H) Business Loan Agreement with WestAmerica Bank.

 10.29         (J) Letter Agreement  Concerning Use of Proceeds with WestAmerica
                   Bank.

 10.30             Commitment Letter/extention agreement  from WestAmerica  Bank
                   dated October 21, 1997.

 10.31         (J) Construction   Loan   Agreement  with  the  Savings  Bank  of
                   Mendocino County.

 10.32         (J) Business  Loan  Agreement  with the Savings Bank of Mendocino
                   County.

 10.33         (J) $2,700,000  Note  in favor of the Savings  Bank of  Mendocino
                   County.

 10.34         (J) Assignment of Deposit Account in favor of the Savings Bank of
                   Mendocino County.

 10.35             Change in Terms  Agreement with the Savings Bank of Mendocino
                   County dated November 5, 1997.

 10.36         (J) Commitment  Letter from the Savings Bank of Mendocino  County
                   dated September 13, 1996.

 10.37             Commitment  Letter from the Savings Bank of Mendocino  County
                   dated October 15, 1997.

 10.38             Letter  Agreement  with the Savings Bank of Mendocino  County
                   dated October 23, 1997.

 10.39         (J) Equipment Lease with FINOVA Capital Corporation.

 10.40         (J) Tri-Election  Rider  to Equipment  Lease with FINOVA  Capital
                   Corporation.

 10.41         (J) Master Lease Schedule with FINOVA Capital Corporation.

 10.42         (J) Advance and Subordination Agreement among the Company, FINOVA
                   Capital Corporation, and Enerfab, Inc.

 10.43         (L) Investment Agreement with United Breweries of America, Inc.

 10.44         (L) Shareholders'  Agreement Among the Company,  United Breweries
                   of America,  Inc., Michael Laybourn,  Norman Franks,  Michael
                   Lovett, John Scahill, and Don Barkley

 10.45         (L) Registration  Rights  Agreement  Among  the  Company,  United
                   Breweries of America, Inc., Michael Laybourn,  Norman Franks,
                   Michael Lovett, John Scahill, and Don Barkley

 27            Financial Data Schedule

- --------------------------------------
               (A)   Incorporated  by reference from the Company's  Registration
                     Statement dated June 15, 1994, as amended, previously filed
                     with the Commission, Registration No. 33-78390-LA.

               (B)   Incorporated  by referenced  from the  Company's  Report on
                     Form 10-KSB for the annual  period ended  December 31, 1994
                     previously filed with the Commission.

               (C)   Incorporated  by referenced  from the  Company's  Report on
                     Form  10-QSB for the  quarter  period  ended March 31, 1995
                     previously filed with the Commission.

               (D)   Incorporated  by referenced  from the  Company's  Report on
                     Form  10-QSB for the  quarter  period  ended June 30,  1995
                     previously filed with the Commission.

               (E)   Incorporated  by referenced  from the  Company's  Report on
                     Form 10-QSB for the quarter period ended September 30, 1995
                     previously filed with the Commission.

                                     - 14 -
<PAGE>

               (F)   Incorporated  by referenced  from the  Company's  Report on
                     Form 10-KSB for the annual  period ended  December 31, 1995
                     previously filed with the Commission.

               (G)   Incorporated  by referenced  from the  Company's  Report on
                     Form  10-QSB for the  quarter  period  ended June 30,  1996
                     previously filed with the Commission.

               (H)   Incorporated  by referenced  from the  Company's  Report on
                     Form  10-QSB/A No. 1 for the quarter  period ended June 30,
                     1996 previously filed with the Commission.

               (J)   Incorporated  by reference from the Company's  Registration
                     Statement  dated  February 6, 1997, as amended,  previously
                     filed with the Commission, Registration No. 333-15673.

               (K)   Incorporated  by referenced  from the  Company's  Report on
                     Form 10-KSB for the annual  period ended  December 31, 1996
                     previously filed with the Commission.

               (L)   Incorporated  by reference from the Schedule 13D filed with
                     the  Commission on November 3, 1997 by United  Breweries of
                     America, Inc. and Vijay Mallya.

               +     Portions  of  this  Exhibit  were  omitted  pursuant  to an
                     application for an order declaring  confidential  treatment
                     filed with the Securities and Exchange Commission.


No reports on Form 8-K were filed  during the  quarter  for which this report is
filed.


                                    SIGNATURE

    In accordance  with the  requirements  of the Exchange  Act, the  registrant
caused this report to be signed on its behalf by the  undersigned,  thereto duly
authorized.

Mendocino Brewing Company, Inc.
               (Registrant)

Date    November 13, 1997              /s/ H. Michael Laybourn
    ----------------------------       -----------------------------------------
                                       H. Michael Laybourn, President


Date    November 13, 1997              /s/ Norman H. Franks
    ----------------------------       -----------------------------------------
                                       Norman H. Franks, Chief Financial Officer

                                     - 15 -

                         EXECUTIVE EMPLOYMENT AGREEMENT

                  EXECUTIVE  EMPLOYMENT  AGREEMENT (this "Agreement") made as of
this 24th day of October,  1997,  between  Mendocino  Brewing  Company,  Inc., a
California  corporation,  having its principal  place of business at 13351 South
Highway  101,  Hopland,   California   ("Company"),   and  H.  Michael  Laybourn
("Executive").

                              W I T N E S S E T H:

                  WHEREAS,  Executive  possesses  a  detailed  knowledge  of the
business and affairs of Company, its policies, methods, personnel and customers;
and

                  WHEREAS,  Company  recognizes  Executive's  importance  to the
growth and  success  of Company  and  desires  to assure  Executive's  continued
contribution  and to  compensate  him in a manner which it has  determined  will
reinforce and encourage his continued attention and dedication; and

                  WHEREAS,  Executive is desirous of committing himself to serve
Company on the terms herein provided;

                  NOW, THEREFORE, in consideration of the foregoing,  and of the
respective covenants and agreements of the parties herein contained, the parties
hereto hereby agree as follows:

         1.       Employment.

                  (a) Company hereby employs  Executive to serve as President of
Company,  for the period  commencing  on the date of this  Agreement  and ending
fourteen (14) months from the date of this Agreement,  unless such employment is
sooner terminated as provided in this Agreement. Company, in its discretion, may
extend the term of this Agreement until as late as December 31, 1999 on the same
terms  and  conditions.  In the  event  Executive  continues  in  the  full-time
employment  of Company  after the end of such term,  such  continued  employment
shall be on a  month-to-month  basis  terminable  at any time,  with or  without
cause, by Executive or Company upon 30 days' notice.

                  (b) Executive  hereby accepts  employment under this Agreement
and  agrees  to devote  all his best  efforts  and his full  time and  attention
exclusively to the business and affairs of Company,  all pursuant to the general
direction of the Board of Directors of Company (the "Board") and the Chairman of
the Board and Chief Executive Officer (the "Chairman and CEO").  During the term
of this Agreement,  Executive shall perform such duties and  responsibilities as
may be assigned to him by the Chairman and CEO.  Executive shall report directly
to the Chairman and CEO.  Company shall retain full direction and control of the
manner,  means and methods by which Executive performs the services for which he
is employed hereunder and of 


<PAGE>

the place or places at which such  services  shall be rendered.  Notwithstanding
the  foregoing,  Executive's  principal  office  shall be in the  Hopland/Ukiah,
California area.

                  (c) Executive  shall observe and comply with  Company's  rules
and regulations as provided in any employee policy manual of the Company.

                  (d) Executive  acknowledges that this Agreement supersedes any
previous  employment  agreements  he may  have had  with  the  Company  and such
previous agreements are deemed terminated as of the date of this Agreement.

         2.       Compensation.

                  (e) Base Salary.  Executive  shall be paid, for his employment
hereunder,  a base  salary at the annual  rate of One  Hundred  Twenty  Thousand
Dollars ($120,000) during the term of this Agreement, payable in accordance with
the  Company's  standard  payroll  practices  as in  effect  from  time to time,
prorated in any partial year of  employment.  Executive  shall be eligible for a
salary  increase  after  the  first  year of the  term of this  Agreement,  such
increase, if any, to be determined by the Company in its sole discretion.

                  (f) No Obligation to Use Services.  Even though the Company is
obligated to pay  Executive  the  compensation  specified in Section  2(a),  the
Company shall not be obligated to use the  Executive's  services during the term
of this  Agreement,  and shall not be  liable  to the  Executive  in any way for
failure to do so in whole or in part.  So long as the Company  continues  to pay
Executive  the  compensation  set forth in Section 2(a) and provide the benefits
set forth in Section 2(g),  Executive shall remain subject to the noncompetition
requirements  of Section 5. If, at any point during the  remaining  term of this
Agreement,  Executive breaches the noncompetition  requirements of Section 5(a),
Company may  immediately  terminate  making such  payments  and  providing  such
benefits with no further obligation to Executive.

                  (g)   Reimbursements.   Executive   shall   be   entitled   to
reimbursement  for reasonable travel and other business expenses incurred in the
performance  of his duties under this  Agreement in accordance  with the general
policy of Company,  as it may change from time to time,  provided that Executive
provides  an  itemized  account  together  with  supporting  receipts  for  such
expenditures  in  accordance  with the  requirements  set forth in the  Internal
Revenue Code of 1986, as amended, and related regulations,  subject to the right
of  Company  at any  time to  place  reasonable  limitations  on  such  expenses
thereafter to be incurred or reimbursed.

                  (h)  Withholding.  Company  shall be entitled to withhold from
any  compensation  paid or payable  hereunder such amounts on account of payroll
taxes,  income taxes and other similar matters as are required to be withheld by
applicable law.

                  (i) Insurance.  Company may, at its discretion,  secure at its
own  expense a  "key-man"  life  insurance  policy  upon the life of  Executive,
payable to Company in the event of Executive's death.  Executive agrees that any
such insurance policy shall be for Company's benefit only, and acknowledges that
no person claiming by or through  Executive shall have any right to the proceeds
of such insurance policy. Executive agrees to execute all documents and 

                                        2
<PAGE>


take all acts  reasonably  requested by Company to secure and enjoy the benefits
of such  insurance  policy.  The Company shall not terminate any policy of life,
disability,  health or other insurance on Executive (other than group insurance)
without first offering to transfer such policy to Executive;  provided, however,
that the Company shall have no further obligations under such policy.

                  (j) Vacation.  Executive shall be entitled to a number of paid
vacation  days in each calendar  year in  accordance  with Company  policy as in
effect  from time to time.  Such paid time off shall be taken at times  which do
not interfere with the normal operation of Company's business.

                  (k)  Benefit  Plans.  Subject  to any  limitations  imposed by
applicable  law,  Executive  shall be  eligible  to  participate  in all Company
employee benefit  programs,  including  without  limitation,  medical and dental
coverage, life insurance, profit sharing, retirement,  pension and tax-qualified
plans, in substantially  the same manner and to substantially the same extent as
other Company employees. Nothing in this agreement shall preclude Company or any
affiliate of Company from  terminating or amending any employee  benefit plan or
program at any time or from time to time.

                  (l) Bonuses.  Executive shall be entitled to periodic  bonuses
in amounts and on such terms as the Company may from time to time  determine  in
its sole discretion.

                  (m)  Registration  Rights.  Executive  shall  be  entitled  to
registration  rights in  accordance  with the terms of the  Registration  Rights
Agreement  dated  as of  the  date  hereof  regardless  of  any  termination  of
Executive's  employment.  Executive  hereby waives any  registration  rights the
Company may previously have granted him.

                  (n)  Benefits  Retained  by  Company.   All  rights,   assets,
opportunities,   and  other  benefits   accruing  as  a  result  of  Executive's
performance hereunder shall be deemed the property of Company, including without
limitation,  accounts,  leads, reciprocal actions promised by third parties, and
gratuities  from  vendors,   prospective  vendors,   business  associates,   and
prospective business associates.

         3.       Executive's Business Activities.

                  (o)  Executive  shall  devote  his entire  professional  time,
attention  and  energy   exclusively  to  the  performance  of  his  duties  and
responsibilities  for Company and its affiliates.  Executive shall not, directly
or  indirectly,  (i)  substantially  be engaged in or  concerned  with any other
commercial  duties or  pursuits,  (ii)  render  services  to any third party for
compensation or other benefit,  or (iii) engage in any other business  activity;
provided,  however,  that nothing in this  Agreement  restricts  Executive  from
continuing  his existing  involvement  with trade and  community  organizations,
becoming  involved with similar trade and community  organizations,  or assuming
greater  leadership  responsibilities  within such organizations so long as such
activities do not  materially  interfere  with the  performance  of  Executive's
duties hereunder.

                  (p)  Executive  agrees that during the term of his  employment
under  this

                                        3

<PAGE>


Agreement,  he will  engage in no  business  or other  activities,  directly  or
indirectly,  which are or may be competitive  with or which might place him in a
competing  position  to that of  Company  without  obtaining  the prior  written
consent of Company.  Nothing in this Agreement restricts Executive from engaging
in reasonable consumer education (such as teaching the art of brewing) and trade
association  or  professional  activities,   provided  such  activities  do  not
materially  interfere with the performance of Executive's duties hereunder.  The
Company shall be entitled to any  honoraria,  stipend or other income  Executive
may  receive  from  such  activities  provided  that  the  Company  pays  all of
Executive's reasonable expenses in connection with such activities.

         4.   Termination of Employment by Company

                  (q)  For  Cause.   Notwithstanding   anything  herein  to  the
contrary,  Company may  terminate  this  Agreement  and  Executive's  employment
hereunder at any time,  with or without notice,  for cause.  Termination of this
Agreement and Executive's employment hereunder shall be deemed to be "for cause"
in the event that Executive (i) violates any provision of this  Agreement,  (ii)
demonstrates bad faith with intent to harm or indifference toward potential harm
to the Company,  willful  misconduct  or negligence  in the  performance  of his
obligations  hereunder,  (iii)  violates  any  laws or  regulations,  including,
without limitation,  any rules or regulations of the Bureau of Alcohol,  Tobacco
and Firearms or any state or local  beverage  control  authority or agency other
than immaterial violations which are not likely to adversely affect the Company,
(iv) engages in actions  constituting  misconduct,  dishonesty or neglect in the
performance of his duties and  responsibilities,  a refusal to follow directions
from  the  Board  or  the  Chairman,   or  a   dereliction   of  his  duties  or
responsibilities  hereunder,  or  (v)  engages  in  conduct  that,  when  viewed
objectively,  is likely to materially  adversely  affect  Company's  reputation,
including,  without  limitation,  dishonesty,  illegal  use of drugs or abuse of
drugs or alcohol. Upon said termination, Company shall be under no obligation to
Executive, except to pay his accrued and unpaid base salary and benefits through
the date of termination and vacation pay to the date of said termination.

                  (r)  Without  Cause.  Notwithstanding  anything  herein to the
contrary,  Company may  terminate  this  Agreement  and  Executive's  employment
hereunder at any time,  with or without  notice,  without  cause.  Upon any such
termination  without cause,  Executive  shall be paid the remaining  amount owed
under this Agreement on the ordinary payroll schedule to ensure  compliance with
the  requirements of Section 5(a). If, at any point during the remaining term of
this Agreement,  Executive breaches the non-competition  requirements of Section
5(a),  among its other remedies  Company may immediately  terminate  making such
payments with no further obligation to Executive.

                  (s) Alternative Termination Benefit. If the Company terminates
Executive's  employment at any time after eight (8) months from the date of this
Agreement  without following the Grievance Process (as defined below) or, if the
Executive has taken the Specific  Actions (as defined  below) but still has been
terminated  and not for cause (as defined in Section 4(a)  above),  then Company
shall  pay  Executive  a  severance  benefit  equal to up to six (6)  months  of
Executive's  base  salary.  The amount of such  payment  shall be reduced by any
payments  for  services  Executive  receives  from other  employers  during such
six-month  period.  In addition,  no such benefit will be payable for any months
with  respect to which  Executive is paid  pursuant to 

                                        4


<PAGE>


Section 4(b) above.  For  example,  if  Executive's  employment  was  terminated
without  following the Grievance Process and without cause ten (10) months after
the date of this Agreement, Executive would receive payments pursuant to Section
4(b) for the four months  remaining  under the term of this  Agreement and after
the term of this Agreement has expired,  unless the Covenant  Period is extended
as provided in Section  5(b),  Executive  would be entitled to two (2) months of
base salary as provided in this  subsection (c). For purposes of this subsection
(c), the  "Grievance  Process"  shall mean the Company (i) advises  Executive in
writing  of  the  nature  of  the  Company's  dissatisfaction  with  Executive's
performance  and the  consequences  thereof,  (ii) meets with the  Executive  to
discuss  such  matters,  (iii)  prepares a written  summary of the meeting  with
specific  actions  Executive is to take to remedy the Company's  dissatisfaction
(the "Specific Actions"),  and (iv) terminates  Executive's  employment or takes
other disciplinary action if Executive fails to take the Specific Actions within
the time specified and to the Company's satisfaction. Nothing in this subsection
(c) relating to the Grievance  Process or the Specific  Actions shall in any way
limit the ability of the Company to terminate Executive's  employment hereunder,
with or without notice, without cause as set forth in Section 4(b) above.

         5.       Non-Competition.

                   (t)  Requirements.  During the  Covenant  Period,  as defined
below, Executive shall not:

                        (i) For material  compensation,  directly or  indirectly
engage in the Craft Brewing Business,  as defined below, or any part thereof, in
the Covenant Area, as defined below, whether as a director,  officer,  employee,
consultant, adviser, independent contractor or otherwise; or

                        (ii) Hold a legal or  beneficial  interest in any person
other than Company  which is engaged in the Craft  Brewing  Business or any part
thereof in the Covenant  Area,  whether such interest is as an owner,  investor,
partner,  creditor  (other than as a trade  creditor in the  ordinary  course of
business), joint venturer or otherwise;  provided,  however, that nothing in the
foregoing  shall  prevent the Employee from owning not more than five percent of
the  outstanding  capital  stock or other  equity  interests  in any person with
shares or other equity interests  registered  pursuant to Section 12(b) or 12(g)
of the Securities Exchange Act of 1934, as amended; or

                        (iii) Solicit, divert or attempt to divert from Company,
any subsidiary, partner or parent of Company or any person deriving title to the
goodwill of any of the foregoing (an  "Affiliate")  any business in the Covenant
Area,  or any customer in the Covenant  Area,  of any part of the Craft  Brewing
Business then conducted by Company or any Affiliate.

                  (u)  Definitions.  For purposes of this  Agreement,  "Covenant
Period"  shall  mean the term of  Executive's  employment  hereunder;  provided,
however,  that this  Covenant  Period will be  extended to December  31, 1999 if
either (i) the Company at its election extends this Agreement and pays Executive
his base salary  through  such date,  or (ii)  Executive  during the term hereof
sells a  majority  of his  Company  shares.  For  purposes  of  this  Agreement,
"Covenant  Area" shall mean the  California  counties  listed on  Schedule  5(b)
hereto,  together  with any other 


                                        5
<PAGE>


county or portion of California or any other state or country in which  Company,
its  predecessors  and  subsidiaries  have done  business  in the past three (3)
years. For purposes of this Agreement,  "Craft Brewing  Business" shall mean the
development,  brewing,  marketing or distribution  of premium quality  specialty
beers, ciders or other brewed alcoholic  beverages.  Categories of Craft Brewing
include,  but  are  not  limited  to:  contract  brews,  regional  craft  brews,
microbrews, large brewer craft-style brews, and brewpub brews.

         6.  Termination  of Employment by Executive.  After six months from the
date hereof,  Executive may terminate Executive's employment hereunder,  with or
without notice. Upon any such termination, Executive shall be paid the remaining
amount owed under this  Agreement  on the  ordinary  payroll  schedule to ensure
compliance  with the  requirements  of Section 5(a). If, at any point during the
remaining  term  of  this  Agreement,   Executive  breaches  the  noncompetition
requirements of Section 5(a),  among its other remedies  Company may immediately
terminate making such payments with no further obligation to Executive.

         7. Beer Allowance.  Upon Executive's  termination other than for cause,
Executive will be entitled to a post-termination  beer allowance of one case per
week for five years from the date of termination.

         8.  Disability.  In the event  Executive shall become unable to perform
his duties in substantially  the manner,  and to the extent required  hereunder,
due to  physical  or mental  illness or  disability,  from any  cause,  and such
failure to perform  said duties shall  continue for the period of time  required
for Executive to be entitled to benefits for total  disability  available  under
any long term disability plan that the Company provides to its employees and all
applicable federal and state disability benefit programs,  then Company may give
Executive  notice of  termination  of this  Agreement.  The  termination of this
Agreement  will become  effective  upon  receipt by  Executive  of the notice of
termination.  Executive's  salary payable hereunder shall be paid up through the
date on which the  termination  of this  Agreement  pursuant  to this  Section 8
becomes effective.

         9. Death of  Executive.  In the event of the death of Executive  during
the period of his employment  hereunder,  Executive's  salary payable  hereunder
shall be paid up through the end of the month in which the date of death occurs,
and thereafter  Company's  obligations  hereunder shall cease and this Agreement
shall terminate.

         10.      Assignment and Transfer.

                  (v) Executive's  rights and  obligations  under this Agreement
shall  not be  transferable  by  assignment  or  otherwise,  and  any  purported
assignment, transfer, or delegation thereof shall be void.

                  (w) This  Agreement  shall  inure to the  benefit  of,  and be
enforceable  by, any purchaser of  substantially  all of Company's  assets,  any
corporate successor to Company or any assignee thereof.

         11.  Obligations  Surviving  Expiration  or  Termination.   Executive's
obligations  under  


                                        6
<PAGE>

Section 5,  Section 13,  Section 14,  Section 15 and Section
16(k)  of  this  Agreement  shall  survive  expiration  or  termination  of this
Agreement and  termination of employment  hereunder for any reason to the extent
therein  provided.  All such obligations shall be binding upon Executive's heirs
and  personal  representatives  and  shall  inure to the  benefit  of  Company's
successors and assigns.

         12. No Inconsistent Obligations. Executive represents and warrants that
there exist no obligations,  legal or otherwise,  inconsistent with the terms of
this Agreement or with his undertaking  employment with Company.  Executive will
not  disclose to  Company,  or use, or induce  Company to use,  any  proprietary
information or trade secrets of others.

         13.  Obligations  of or to Other  Entities.  Executive  represents  and
warrants that there exist no obligations  or  liabilities of or claims  against,
and  that  Executive  has  no  obligation  of  any  kind  to,  any  corporation,
partnership or other business  entity,  of which Executive is or was a principal
shareholder,  partner  or  principal  owner,  other  than  those  that have been
disclosed in writing to Company.

         14.  Non-Solicitation.  For a period  of one year  from and  after  the
termination of his  employment  hereunder for any reason,  Executive  shall not,
without the prior written  consent of Company,  directly or  indirectly  employ,
solicit for  employment,  or advise or  recommend  to any other person that such
other person employ or solicit for  employment,  any  full-time  employee of the
Company or any of its affiliates  during the period of such employment.  Neither
shall  Executive,  during  the same  period,  induce or  attempt  to induce  any
officer,  consultant,  full-time or  part-time  employee,  agent or  independent
contractor  to leave the employ of the  Company or any of its  affiliates  or to
cease to provide the services then provided to Company or any of its affiliates.
Additionally,  Executive shall not employ any full-time  employee of the Company
or any of its  affiliates  until at least  three  months  after such  employee's
voluntary, or involuntary but without cause,  termination from Company or any of
its affiliates.

         15.  Existence of  Confidential  Information.  The Company owns and has
developed  and  compiled,  and will  develop and  compile,  certain  proprietary
techniques and confidential  information  which have great value to its business
(referred to in this  Agreement  collectively  as  "Confidential  Information").
Confidential  Information includes not only information disclosed by the Company
to Executive, but also information developed or learned by Executive as a direct
result of his  engagement  by the  Company  under this  Agreement.  Confidential
Information is to be broadly defined,  and includes all information  which is in
fact  confidential  that has or could have commercial  value or other utility in
the business in which the Company is engaged or contemplates  engaging,  and all
information  of which the  unauthorized  disclosure  could be detrimental to the
interests of the  Company,  whether or not such  information  is  identified  as
Confidential  Information  by the  Company.  By example and without  limitation,
Confidential   Information   includes  any  and  all  confidential   information
concerning  trade secrets,  techniques,  processes,  formulas,  marketing plans,
business  plans,  strategies,   forecasts,  unpublished  financial  information,
budgets,  projections,  customer and supplier identities,  characteristics,  and
agreements.
Executive shall keep the Company's Confidential Information confidential.

                                        7

<PAGE>

         16.      Miscellaneous.

                  (x) Attorneys' Fees.  Should either party hereto, or any heir,
personal  representative,  successor or assign of either party hereto, resort to
litigation  or  arbitration  to  enforce  this  Agreement,  the party or parties
prevailing  in such  litigation  shall be  entitled,  in  addition to such other
relief as may be granted, to recover its or their reasonable  attorneys fees and
costs in such litigation from the party or parties against whom  enforcement was
sought.

                  (y)  Governing  Law. This  Agreement  shall be governed by and
construed according to the laws of the State of California without regard to the
principles thereof regarding conflict of laws.

                  (z)  Entire  Agreement.  This  Agreement  contains  the entire
agreement and understanding  between the parties hereto and supersedes any prior
or  contemporaneous  written or oral  agreements  between  them  respecting  the
subject matter hereof.

                  (aa)  Amendment.  This  Agreement  may be  amended  only  by a
writing signed by Executive and by Company's Chairman.

                  (bb)  Severability.  If  any  term,  provision,  covenant,  or
condition of this Agreement,  or the application thereof to any person, place or
circumstance, shall be held to be invalid, unenforceable, or void, the remainder
of this Agreement and such term, provision, covenant, or condition as applied to
other persons, places and circumstances shall remain in full force and effect.

                  (cc) Construction. The headings and captions of this Agreement
are  provided  for  convenience  only  and are  intended  to have no  effect  in
construing or  interpreting  this  Agreement.  The language in all parts of this
Agreement shall be in all cases construed  according to its fair meaning and not
strictly for or against Company or Executive.

                  (dd) Rights  Cumulative.  The rights and remedies  provided by
this Agreement are cumulative, and the exercise of any right or remedy by either
party hereto (or by its successor),  whether pursuant to this Agreement,  to any
other  agreement,  or to law,  shall not preclude or waive its right to exercise
any or all other rights and remedies.

                  (ee)  Nonwaiver.  No failure or neglect of either party hereto
to any instance to exercise any right, power or privilege hereunder or under law
shall constitute a waiver of any other right,  power or privilege or of the same
right,  power or  privilege in any other  instance.  All waivers by either party
hereto  must be  contained  in a  written  instrument  signed by the party to be
charged and, in the case of Company, by Company's Chairman.

                  (ff) Remedy for Breach.  The parties hereto agree that, in the
event of breach or threatened  breach of any covenants of Executive,  the damage
or imminent  damage to the value and the goodwill of Company's  business are not
capable of  quantification,  and that  therefore any remedy at law or in damages
shall be inadequate. Accordingly, the parties hereto agree that Company shall be
entitled to injunctive  relief  against  Executive in the event of any breach or

                                        8
<PAGE>

threatened  breach of any of such  provisions by  Executive,  in addition to any
other relief available to Company under this Agreement or under law.

                  (gg)  Notices.  Any  notice,  request,   consent  or  approval
required or permitted to be given under this  Agreement or pursuant to law shall
be sufficient if in writing, and if and when delivered personally,  by facsimile
or sent by certified mail, with postage  prepaid,  to Executive's  residence (as
noted in Company's records),  or to Company's principal executive office, as the
case may be.

                  (hh)  Assistance in Litigation.  Executive  shall,  during and
after  termination  of  employment,   upon  reasonable   notice,   furnish  such
information  and proper  assistance to Company as may  reasonably be required by
Company in connection with any litigation in which it or any of its subsidiaries
or affiliates is, or may become, a party.

                  (ii)  Arbitration.  Any controversy,  claim or dispute arising
out of or relating  to this  Agreement  or to  Executive's  employment  with the
Company,  including  claims for  discrimination,  unpaid wages,  claims based on
common  law  or  statute,   either  during  the  existence  of  the   employment
relationship or afterwards,  between the parties hereto, their assignees,  their
affiliates,  their  attorneys,  or  agents,  shall be  settled  by  arbitration.
Arbitration  shall be conducted in  accordance  with the then  prevailing  labor
arbitration rules of the American Arbitration  Association (the "AAA"), with the
following  exceptions  if in  conflict:  (a) one  neutral  arbitrator  shall  be
selected in  accordance  with the AAA rules;  (b) each party to the  arbitration
will pay 50% of the expenses and fees of the  arbitrators;  and (c)  arbitration
may  proceed  in the  absence of any party if written  notice  (pursuant  to the
American Arbitration Association's rules and regulations) of the proceedings has
been  given to such  party.  The  location  of the  arbitration  shall be in San
Francisco,  California.  The parties  agree to abide by all decisions and awards
rendered  in  such  proceedings.  Such  decisions  and  awards  rendered  by the
arbitrator  shall be final and conclusive and may be entered in any court having
jurisdiction thereof as a basis of judgment and of the issuance of execution for
its collection.  All such controversies,  claims or disputes shall be settled in
this  manner in lieu of any  action at law or  equity;  provided  however,  that
nothing in this  subsection  shall be  construed  as  precluding  the Company or
Executive  from  bringing  an action for  injunctive  relief or other  equitable
relief.  The  parties  shall  keep  confidential  the  existence  of the  claim,
controversy  or disputes from third  parties  (other than  arbitrator),  and the
determination thereof, unless otherwise required by law.

                  (jj) Action by the Company.  Whenever this Agreement refers to
a decision or action to be taken by the  Company,  such action shall be taken on
behalf of the Company by the Board of Directors, or by a duly authorized person.

                  (kk) Role of Enterprise Law Group. Executive acknowledges that
Enterprise  Law  Group,  Inc.,  counsel  to the  Company,  has  not  represented
Executive  in  connection  with  any  aspect  of  this  Agreement,  and  has not
undertaken  to  perform  any  services  on behalf of  Executive.  Executive  has
obtained any desire to legal advice from  separate  counsel of  Executive's  own
choosing or has freely chosen not to do so.

                                        9
<PAGE>



                     [REST OF PAGE INTENTIONALLY LEFT BLANK]






                                       10
<PAGE>


                  IN  WITNESS  WHEREOF,   the  undersigned  have  executed  this
Agreement on the date set forth above.

EXECUTIVE


/s/ H. Michael Laybourn
- -------------------------------
H. Michael Laybourn


MENDOCINO BREWING COMPANY, INC.


By:    /s/ Norman Franks
- -------------------------------
Name:  Norman Franks
Title: Chief Financial Officer and Vice President

                                       11

<PAGE>


                                  SCHEDULE 5(b)

Alameda                          Marin                             San Mateo
Alpine                           Mariposa                          Santa Barbara
Amador                           Mendocino                         Santa Clara
Butte                            Merced                            Santa Cruz
Calaveras                        Modoc                             Shasta
Colusa                           Mono                              Sierra
Contra Costa                     Monterey                          Siskiyou
Del Norte                        Napa                              Solano
El Dorado                        Nevada                            Sonoma
Fresno                           Orange                            Stanislaus
Glenn                            Placer                            Sutter
Humboldt                         Plumas                            Tehama
Imperial                         Riverside                         Trinity
Inyo                             Sacramento                        Tulare
Kern                             San Benito                        Tuolumne
Kings                            San Bernardino                    Ventura
Lake                             San Diego                         Yolo
Lassen                           San Francisco                     Yuba
Los Angeles                      San Joaquin
Madera                           San Luis Obispo

                                       12





                         EXECUTIVE EMPLOYMENT AGREEMENT

                  EXECUTIVE  EMPLOYMENT  AGREEMENT (this "Agreement") made as of
this 24th day of October,  1997,  between  Mendocino  Brewing  Company,  Inc., a
California  corporation,  having its principal  place of business at 13351 South
Highway 101, Hopland, California ("Company"), and Norman Franks ("Executive").

                              W I T N E S S E T H:

                  WHEREAS,  Executive  possesses  a  detailed  knowledge  of the
business and affairs of Company, its policies, methods, personnel and customers;
and

                  WHEREAS,  Company  recognizes  Executive's  importance  to the
growth and  success  of Company  and  desires  to assure  Executive's  continued
contribution  and to  compensate  him in a manner which it has  determined  will
reinforce and encourage his continued attention and dedication; and

                  WHEREAS,  Executive is desirous of committing himself to serve
Company on the terms herein provided;

                  NOW, THEREFORE, in consideration of the foregoing,  and of the
respective covenants and agreements of the parties herein contained, the parties
hereto hereby agree as follows:

         1.       Employment.
                  ----------

                  (a) Company hereby employs Executive for the period commencing
on the date of this  Agreement and ending  fourteen (14) months from the date of
this Agreement,  unless such employment is sooner terminated as provided in this
Agreement.  In the event  Executive  continues in the  full-time  employment  of
Company  after the end of such term,  such  continued  employment  shall be on a
month-to-month basis terminable at any time, with or without cause, by Executive
or Company upon 30 days' notice.

                  (b) Executive  hereby accepts  employment under this Agreement
and  agrees  to devote  all his best  efforts  and his full  time and  attention
exclusively  to the  business  and affairs of  Company.  During the term of this
Agreement,  Executive  shall  report  to,  and shall  perform  such  duties  and
responsibilities  as may be assigned to him by, the Chief  Executive  Officer or
such other  person as the Chief  Executive  Officer or Chairman  may  designate.
Company shall retain full direction and control of the manner, means and methods
by which Executive  performs the services for which he is employed hereunder and
of the place or places at which such services shall be rendered. Notwithstanding
the  foregoing,  Executive's  principal  office  shall be in the  Hopland/Ukiah,
California area.

<PAGE>

                  (c) Executive  shall observe and comply with  Company's  rules
and regulations as provided in any employee policy manual of the Company.

                  (d) Executive  acknowledges that this Agreement supersedes any
previous  employment  agreements  he may  have had  with  the  Company  and such
previous  employment  agreements  are deemed  terminated  as of the date of this
Agreement.

         2.       Compensation.

                  (e) Base Salary.  Executive  shall be paid, for his employment
hereunder,  a base salary at the annual rate of Seventy-Nine  Thousand and Eight
Dollars ($79,008) during the term of this Agreement,  payable in accordance with
the  Company's  standard  payroll  practices  as in  effect  from  time to time,
prorated in any partial year of  employment.  Executive  shall be eligible for a
salary  increase  after  the  first  year of the  term of this  Agreement,  such
increase, if any, to be determined by the Company in its sole discretion.

                  (f) No Obligation to Use Services.  Even though the Company is
obligated to pay  Executive  the  compensation  specified in Section  2(a),  the
Company shall not be obligated to use the  Executive's  services during the term
of this  Agreement,  and shall not be  liable  to the  Executive  in any way for
failure to do so in whole or in part.

                  (g)   Reimbursements.   Executive   shall   be   entitled   to
reimbursement  for reasonable travel and other business expenses incurred in the
performance  of his duties under this  Agreement in accordance  with the general
policy of Company,  as it may change from time to time,  provided that Executive
provides  an  itemized  account  together  with  supporting  receipts  for  such
expenditures  in  accordance  with the  requirements  set forth in the  Internal
Revenue Code of 1986, as amended, and related regulations,  subject to the right
of  Company  at any  time to  place  reasonable  limitations  on  such  expenses
thereafter to be incurred or reimbursed.

                  (h)  Withholding.  Company  shall be entitled to withhold from
any  compensation  paid or payable  hereunder such amounts on account of payroll
taxes,  income taxes and other similar matters as are required to be withheld by
applicable law.

                  (i) Insurance.  Company may, at its discretion,  secure at its
own  expense a  "key-man"  life  insurance  policy  upon the life of  Executive,
payable to Company in the event of Executive's death.  Executive agrees that any
such insurance policy shall be for Company's benefit only, and acknowledges that
no person claiming by or through  Executive shall have any right to the proceeds
of such insurance policy. Executive agrees to execute all documents and take all
acts  reasonably  requested  by Company to secure and enjoy the benefits of such
insurance  policy.   The  Company  shall  not  terminate  any  policy  of  life,
disability,  health or other insurance on Executive (other than group insurance)
without first offering to transfer such policy to Executive;  provided, however,
that the Company shall have no further obligations under such policy.

                  (j) Vacation.  Executive shall be entitled to a number of paid
vacation  days in each calendar  year in  accordance  with Company  policy as in
effect  from time to time.  Such paid

                                       2
<PAGE>

time  off  shall  be taken at  times  which  do not  interfere  with the  normal
operation of Company's business.

                  (k)  Benefit  Plans.  Subject  to any  limitations  imposed by
applicable  law,  Executive  shall be  eligible  to  participate  in all Company
employee benefit  programs,  including  without  limitation,  medical and dental
coverage, life insurance, profit sharing, retirement,  pension and tax-qualified
plans, in substantially  the same manner and to substantially the same extent as
other Company employees. Nothing in this agreement shall preclude Company or any
affiliate of Company from  terminating or amending any employee  benefit plan or
program at any time or from time to time.

                  (l) Bonuses.  Executive shall be entitled to periodic  bonuses
in amounts and on such terms as the Company may from time to time  determine  in
its sole discretion.

                  (m)  Registration  Rights.  Executive  shall  be  entitled  to
registration  rights in  accordance  with the terms of the  Registration  Rights
Agreement  dated  as of  the  date  hereof  regardless  of  any  termination  of
Executive's  employment.  Executive  hereby waives any  registration  rights the
Company may previously have granted to him.

                  (n)  Benefits  Retained  by  Company.   All  rights,   assets,
opportunities,   and  other  benefits   accruing  as  a  result  of  Executive's
performance hereunder shall be deemed the property of Company, including without
limitation,  accounts,  leads, reciprocal actions promised by third parties, and
gratuities  from  vendors,   prospective  vendors,   business  associates,   and
prospective business associates.

         3.       Executive's Business Activities.

                  (o)  Executive  shall  devote  his entire  professional  time,
attention  and  energy   exclusively  to  the  performance  of  his  duties  and
responsibilities  for Company and its affiliates.  Executive shall not, directly
or  indirectly,  (i)  substantially  be engaged in or  concerned  with any other
commercial  duties or  pursuits,  (ii)  render  services  to any third party for
compensation or other benefit,  or (iii) engage in any other business  activity;
provided,  however,  that nothing in this  Agreement  restricts  Executive  from
continuing  his existing  involvement  with trade and  community  organizations,
becoming  involved with similar trade and community  organizations,  or assuming
greater  leadership  responsibilities  within such organizations so long as such
activities do not  materially  interfere  with the  performance  of  Executive's
duties hereunder.

                  (p)  Executive  agrees that during the term of his  employment
under  this  Agreement,  he will  engage  in no  business  or other  activities,
directly  or  indirectly,  which are or may be  competitive  with or which might
place him in a competing position to that of Company without obtaining the prior
written consent of Company.  Nothing in this Agreement  restricts Executive from
engaging in reasonable  consumer education (such as teaching the art of brewing)
and trade  association or professional  activities,  provided such activities do
not materially  interfere with the performance of Executive's  duties hereunder.
The  Company  shall be  entitled  to any  honoraria,  stipend  or  other  income
Executive may receive from such activities provided that the Company pays all of
Executive's reasonable expenses in connection with such activities.

                                       3
<PAGE>

         4.       Termination of Employment by Company.

                  (q)  For  Cause.   Notwithstanding   anything  herein  to  the
contrary,  Company may  terminate  this  Agreement  and  Executive's  employment
hereunder at any time,  with or without notice,  for cause.  Termination of this
Agreement and Executive's employment hereunder shall be deemed to be "for cause"
in the event that Executive (i) violates any provision of this  Agreement,  (ii)
demonstrates bad faith with intent to harm or indifference toward potential harm
to the Company,  willful  misconduct  or negligence  in the  performance  of his
obligations  hereunder,  (iii)  violates  any  laws or  regulations,  including,
without limitation,  any rules or regulations of the Bureau of Alcohol,  Tobacco
and Firearms or any state or local  beverage  control  authority or agency other
than immaterial violations which are not likely to adversely affect the Company,
(iv) engages in actions  constituting  misconduct,  dishonesty or neglect in the
performance of his duties and  responsibilities,  a refusal to follow directions
from  the  Board  or  the  Chairman,   or  a   dereliction   of  his  duties  or
responsibilities  hereunder,  or  (v)  engages  in  conduct  that,  when  viewed
objectively,  is likely to materially  adversely  affect  Company's  reputation,
including,  without  limitation,  dishonesty,  illegal  use of drugs or abuse of
drugs or alcohol. Upon said termination, Company shall be under no obligation to
Executive, except to pay his accrued and unpaid base salary and benefits through
the date of termination and vacation pay to the date of said termination.

                  (r) Without  Cause.  Company may terminate  this Agreement and
Executive's  employment  hereunder at any time, with or without notice,  without
cause.  Upon any such  termination  without cause,  Executive  shall be paid the
remaining amount owed under this Agreement in one lump sum at an 8% discount.

                  (s) Alternative Termination Benefit. If the Company terminates
Executive's  employment at any time after eight (8) months from the date of this
Agreement  without following the Grievance Process (as defined below) or, if the
Executive has taken the Specific  Actions (as defined  below) but still has been
terminated  and not for cause (as defined in Section 4(a)  above),  then Company
shall  pay  Executive  a  severance  benefit  equal to up to six (6)  months  of
Executive's  base  salary.  The amount of such  payment  shall be reduced by any
payments  for  services  Executive  receives  from other  employers  during such
six-month  period.  In addition,  no such benefit will be payable for any months
with  respect to which  Executive is paid  pursuant to Section  4(b) above.  For
example,  if  Executive's   employment  was  terminated  without  following  the
Grievance  Process  and  without  cause ten (10)  months  after the date of this
Agreement,  Executive would receive a lump sum payment  pursuant to Section 4(b)
for the four months  remaining  under the term of this  Agreement  and after the
term of this  Agreement  has  expired,  Executive  would be  entitled to two (2)
months of base salary as provided in this  subsection  (c). For purposes of this
subsection  (c),  the  "Grievance  Process"  shall mean the  Company (i) advises
Executive  in  writing  of the  nature  of the  Company's  dissatisfaction  with
Executive's  performance  and the  consequences  thereof,  (ii)  meets  with the
Executive  to discuss  such  matters,  (iii)  prepares a written  summary of the
meeting  with  specific  actions  Executive  is to take to remedy the  Company's
dissatisfaction  (the  "Specific  Actions"),  and  (iv)  terminates  Executive's
employment  or takes other  disciplinary  action if Executive  fails to take the
Specific  Actions within the time  specified and to the Company's  satisfaction.
Nothing in this subsection (c) relating to the Grievance Process or the Specific
Actions  shall  in any  way  limit  the  ability  of the

                                       4
<PAGE>

Company to terminate Executive's  employment hereunder,  with or without notice,
without cause as set forth in Section 4(b) above.

         5. Termination of Employment by Executive.  After three months from the
date hereof,  Executive may terminate this Agreement and Executive's  employment
hereunder, with or without notice. Upon any such termination, Executive shall be
paid the  remaining  amount owed under this  Agreement  in one lump sum at an 8%
discount.

         6. Beer Allowance.  Upon Executive's  termination other than for cause,
Executive will be entitled to a post-termination  beer allowance of one case per
week for five years from the date of termination.

         7.  Disability.  In the event  Executive shall become unable to perform
his duties in substantially  the manner,  and to the extent required  hereunder,
due to  physical  or mental  illness or  disability,  from any  cause,  and such
failure to perform  said duties shall  continue for the period of time  required
for Executive to be entitled to benefits for total  disability  available  under
any long term disability plan that the Company provides to its employees and all
applicable federal and state disability benefit programs,  then Company may give
Executive  notice of  termination  of this  Agreement.  The  termination of this
Agreement  will become  effective  upon  receipt by  Executive  of the notice of
termination.  Executive's  salary payable hereunder shall be paid up through the
date on which the  termination  of this  Agreement  pursuant  to this  Section 7
becomes effective.

         8. Death of  Executive.  In the event of the death of Executive  during
the period of his employment  hereunder,  Executive's  salary payable  hereunder
shall be paid up through the end of the month in which the date of death occurs,
and thereafter  Company's  obligations  hereunder shall cease and this Agreement
shall terminate.

         9.       Assignment and Transfer.

                  (t) Executive's  rights and  obligations  under this Agreement
shall  not be  transferable  by  assignment  or  otherwise,  and  any  purported
assignment, transfer, or delegation thereof shall be void.

                  (u) This  Agreement  shall  inure to the  benefit  of,  and be
enforceable  by, any purchaser of  substantially  all of Company's  assets,  any
corporate successor to Company or any assignee thereof.

         10.  Obligations  Surviving  Expiration  or  Termination.   Executive's
obligations  under Section 12,  Section 13, Section 14 and Section 15(k) of this
Agreement  shall  survive  expiration  or  termination  of  this  Agreement  and
termination  of  employment  hereunder  for any  reason  to the  extent  therein
provided.  All such  obligations  shall be binding  upon  Executive's  heirs and
personal  representatives and shall inure to the benefit of Company's successors
and assigns.

         11. No Inconsistent Obligations. Executive represents and warrants that
there exist no obligations,  legal or otherwise,  inconsistent with the terms of
this Agreement or with his

                                       5
<PAGE>

undertaking employment with Company.  Executive will not disclose to Company, or
use, or induce Company to use, any  proprietary  information or trade secrets of
others.

         12.  Obligations  of or to Other  Entities.  Executive  represents  and
warrants that there exist no obligations  or  liabilities of or claims  against,
and  that  Executive  has  no  obligation  of  any  kind  to,  any  corporation,
partnership or other business  entity,  of which Executive is or was a principal
shareholder,  partner  or  principal  owner,  other  than  those  that have been
disclosed in writing to Company.

         13.  Non-Solicitation.  For a period  of one year  from and  after  the
termination of his  employment  hereunder for any reason,  Executive  shall not,
without the prior written  consent of Company,  directly or  indirectly  employ,
solicit for  employment,  or advise or  recommend  to any other person that such
other person employ or solicit for  employment,  any  full-time  employee of the
Company or any of its affiliates  during the period of such employment.  Neither
shall  Executive,  during  the same  period,  induce or  attempt  to induce  any
officer,  consultant,  full-time or  part-time  employee,  agent or  independent
contractor  to leave the employ of the  Company or any of its  affiliates  or to
cease to provide the services then provided to Company or any of its affiliates.
Additionally,  Executive shall not employ any full-time  employee of the Company
or any of its  affiliates  until at least  three  months  after such  employee's
voluntary, or involuntary but without cause,  termination from Company or any of
its affiliates.

         14.  Existence of  Confidential  Information.  The Company owns and has
developed  and  compiled,  and will  develop and  compile,  certain  proprietary
techniques and confidential  information  which have great value to its business
(referred to in this  Agreement  collectively  as  "Confidential  Information").
Confidential  Information includes not only information disclosed by the Company
to Executive, but also information developed or learned by Executive as a direct
result of his  engagement  by the  Company  under this  Agreement.  Confidential
Information is to be broadly defined,  and includes all information  which is in
fact  confidential  that has or could have commercial  value or other utility in
the business in which the Company is engaged or contemplates  engaging,  and all
information  of which the  unauthorized  disclosure  could be detrimental to the
interests of the  Company,  whether or not such  information  is  identified  as
Confidential  Information  by the  Company.  By example and without  limitation,
Confidential   Information   includes  any  and  all  confidential   information
concerning  trade secrets,  techniques,  processes,  formulas,  marketing plans,
business  plans,  strategies,   forecasts,  unpublished  financial  information,
budgets,  projections,  customer and supplier identities,  characteristics,  and
agreements. Executive  shall  keep  the   Company's   Confidential   Information
confidential.

         15.      Miscellaneous.

                  (v) Attorneys' Fees.  Should either party hereto, or any heir,
personal  representative,  successor or assign of either party hereto, resort to
litigation  or  arbitration  to  enforce  this  Agreement,  the party or parties
prevailing  in such  litigation  shall be  entitled,  in  addition to such other
relief as may be granted, to recover its or their reasonable  attorneys fees and
costs in such litigation from the party or parties against whom  enforcement was
sought.

                                       6
<PAGE>

                  (w)  Governing  Law. This  Agreement  shall be governed by and
construed according to the laws of the State of California without regard to the
principles thereof regarding conflict of laws.

                  (x)  Entire  Agreement.  This  Agreement  contains  the entire
agreement and understanding  between the parties hereto and supersedes any prior
or  contemporaneous  written or oral  agreements  between  them  respecting  the
subject matter hereof.

                  (y) Amendment. This Agreement may be amended only by a writing
signed by Executive and by Company's Chairman.

                  (z)  Severability.  If  any  term,  provision,   covenant,  or
condition of this Agreement,  or the application thereof to any person, place or
circumstance, shall be held to be invalid, unenforceable, or void, the remainder
of this Agreement and such term, provision, covenant, or condition as applied to
other persons, places and circumstances shall remain in full force and effect.

                  (aa) Construction. The headings and captions of this Agreement
are  provided  for  convenience  only  and are  intended  to have no  effect  in
construing or  interpreting  this  Agreement.  The language in all parts of this
Agreement shall be in all cases construed  according to its fair meaning and not
strictly for or against Company or Executive.

                  (bb) Rights  Cumulative.  The rights and remedies  provided by
this Agreement are cumulative, and the exercise of any right or remedy by either
party hereto (or by its successor),  whether pursuant to this Agreement,  to any
other  agreement,  or to law,  shall not preclude or waive its right to exercise
any or all other rights and remedies.

                  (cc)  Nonwaiver.  No failure or neglect of either party hereto
to any instance to exercise any right, power or privilege hereunder or under law
shall constitute a waiver of any other right,  power or privilege or of the same
right,  power or  privilege in any other  instance.  All waivers by either party
hereto  must be  contained  in a  written  instrument  signed by the party to be
charged and, in the case of Company, by Company's Chairman.

                  (dd) Remedy for Breach.  The parties hereto agree that, in the
event of breach or threatened  breach of any covenants of Executive,  the damage
or imminent  damage to the value and the goodwill of Company's  business are not
capable of  quantification,  and that  therefore any remedy at law or in damages
shall be inadequate. Accordingly, the parties hereto agree that Company shall be
entitled to injunctive  relief  against  Executive in the event of any breach or
threatened  breach of any of such  provisions by  Executive,  in addition to any
other relief available to Company under this Agreement or under law.

                  (ee)  Notices.  Any  notice,  request,   consent  or  approval
required or permitted to be given under this  Agreement or pursuant to law shall
be sufficient if in writing, and if and when delivered personally,  by facsimile
or sent by certified or registered  mail, with postage  prepaid,  to Executive's
residence (as noted in Company's  records),  or to Company's principal executive
office, as the case may be.

                                       7
<PAGE>

                  (ff)  Assistance in Litigation.  Executive  shall,  during and
after  termination  of  employment,   upon  reasonable   notice,   furnish  such
information  and proper  assistance to Company as may  reasonably be required by
Company in connection with any litigation in which it or any of its subsidiaries
or affiliates is, or may become, a party.

                  (gg)  Arbitration.  Any controversy,  claim or dispute arising
out of or relating  to this  Agreement  or to  Executive's  employment  with the
Company,  including  claims for  discrimination,  unpaid wages,  claims based on
common  law  or  statute,   either  during  the  existence  of  the   employment
relationship or afterwards,  between the parties hereto, their assignees,  their
affiliates,  their  attorneys,  or  agents,  shall be  settled  by  arbitration.
Arbitration  shall be conducted in  accordance  with the then  prevailing  labor
arbitration rules of the American Arbitration  Association (the "AAA"), with the
following  exceptions  if in  conflict:  (a) one  neutral  arbitrator  shall  be
selected in  accordance  with the AAA rules;  (b) each party to the  arbitration
will pay 50% of the expenses and fees of the arbitrator; and (c) arbitration may
proceed in the absence of any party if written notice  (pursuant to the American
Arbitration  Association's  rules and  regulations)  of the proceedings has been
given to such party. The location of the arbitration  shall be in San Francisco,
California.  The parties agree to abide by all decisions and awards  rendered in
such proceedings.  Such decisions and awards rendered by the arbitrator shall be
final and conclusive and may be entered in any court having jurisdiction thereof
as a basis of judgment and of the issuance of execution for its collection.  All
such  controversies,  claims or disputes shall be settled in this manner in lieu
of any  action  at  law or  equity;  provided  however,  that  nothing  in  this
subsection  shall be  construed  as  precluding  the Company or  Executive  from
bringing an action for injunctive relief or other equitable relief.  The parties
shall keep confidential the existence of the claim, controversy or disputes from
third parties (other than  arbitrator),  and the determination  thereof,  unless
otherwise required by law.

                  (hh) Action by the Company.  Whenever this Agreement refers to
a decision or action to be taken by the  Company,  such action shall be taken on
behalf of the Company by the Board of Directors, or by a duly authorized person.

                  (ii) Role of Enterprise Law Group. Executive acknowledges that
Enterprise  Law  Group,  Inc.,  counsel  to the  Company,  has  not  represented
Executive  in  connection  with  any  aspect  of  this  Agreement,  and  has not
undertaken  to  perform  any  services  on behalf of  Executive.  Executive  has
obtained any desire to legal advice from  separate  counsel of  Executive's  own
choosing or has freely chosen not to do so.

         IN WITNESS WHEREOF,  the undersigned have executed this Agreement as of
the date set forth above.


EXECUTIVE



/s/ Norman Franks
- -------------------------------
Norman Franks

                                       8
<PAGE>

MENDOCINO BREWING COMPANY, INC.

By:      /s/  H. Michael Laybourn
         ---------------------------------------------
         Name:    H. Michael Laybourn
         Title:   Chairman and Chief Executive Officer





                                    AGREEMENT

                  THIS AGREEMENT is made as of October 24, 1997,  between United
Breweries of America, Inc. ("UBA") and Releta Brewing Company LLC ("Releta").

                  WHEREAS, Releta has entered into a lease (the  "Lease")  dated
October __, 1997 with Stewart's Ice Cream Company, Inc. (the `Landlord") for the
brewing facility located in Saratoga Springs, New York;

                  WHEREAS, as consideration  for the Landlord  entering into the
Lease, Releta has agreed to assume the right and obligation to release the liens
listed on Exhibit B to the Lease from the  property  that is the  subject of the
Lease;

                  WHEREAS,  UBA has entered into an  Investment  Agreement  (the
"Investment  Agreement")  with Mendocino  Brewing Company,  Inc.  ("Mendocino"),
dated as of October 24, 1997;

                  WHEREAS,  as a further  inducement to Mendocino  entering into
the Investment Agreement, UBA desires to enter into this Agreement; and

                  WHEREAS,  the  execution  and delivery of this  Agreement is a
condition  precedent  to the  closing of the  transactions  contemplated  by the
Investment Agreement.

                  NOW,  THEREFORE,  in  consideration  of the  foregoing and the
promises and covenants hereinafter contained, the parties hereto hereby agree as
follows:

                  1. UBA agrees to assume from  Releta the right and  obligation
to release the liens listed on Exhibit B to the Lease from the property  that is
the subject of the Lease as set forth in Section 2.4 of the Lease.

                  2. Each of the  parties to this  Agreement  agrees that at any
time and from time to time, upon the request of any other party, it will execute
and  deliver  such  further  acts and  things as any such  party may  reasonably
request in order to effectuate the purposes of this Agreement.

                  IN WITNESS  WHEREOF,  the parties  hereto have  executed  this
Agreement as of the date and year first written above.

                                 UNITED BREWERIES OF AMERICA, INC.

                                 By:  /s/ Vijay Mallya
                                      ---------------------------------------
                                 Name:  Vijay Mallya
                                 Title:  Chairman and Chief Executive Officer

                                 RELETA BREWING COMPANY LLC

                                 By:  /s/ Vijay Mallya
                                      ---------------------------------------
                                 Name:  Vijay Mallya
                                 Title:  Chairman and Chief Executive Officer




                                  Exhibit 10.30

[GRAPHIC OMITTED]
                                WESTAMERICA BANK


SONOMA REGION CREDIT ADMINISTRATION

October 21, 1997

Michael Laybourn, President
Mendocino Brewing Company, Inc.
P.O. Box 400
Hopland, CA 95449

Dear Michael,

     Westamerica  Bank is pleased to commit to the  restructure  of the existing
non-revolving  line of  credit  into a  revolving  line of  credit  prior to the
expiration  date of November 30, 1997.  This commitment is subject to the Bank's
review of the executed  Investment  Agreement between Mendocino Brewing Company,
Inc.  and United  Brewers of America,  Inc. and the  completion  of a collateral
field audit  satisfactory  to Bank.  The basic terms of the credit are  outlined
below:

     1.   Type of Facility:

          Revolving line of credit.

     2.   Maximum Principal Amount:

          $600,000 or the maximum  applicable  Borrowing Base as may change from
          time  to  time,  as  will  be  defined  in the  Credit  Documentation.
          Increases to the line can be  considered  as revenues grow and profits
          return.

     3.   Forms of Utilization:

          Cash advances, including direct deposits to your checking account.

     4.   Interest Rate:

          Westamerica Bank index plus 1.50% floating.

          Interest  will accrue daily on the basis of a  (365/360-day)  year and
          actual days elapsed.

                        31 D STREET . SANTA ROSA CA 95404
                                 (707) 576-3625


<PAGE>
Michael Laybourn, President
October 21, 1997
Page 2

     5.   Expiration and/or Maturity Date:
          -------------------------------

          May 31,  1998.  Prior to maturity,  the  December  31, 1997  Financial
          statement will be reviewed by Bank.  Subsequent  line renewals will be
          for one year.

     6.   Borrowing Base:
          --------------

          80% of eligible accounts  receivable (as will be defined in the credit
          documents).

          25% of eligible inventory to a maximum of $200,000 (as will be defined
          in the credit documents).

     7.   Collateral:
          ----------

          Perfected  security  interest  of  first  priority  in  the  following
          personal property: Accounts Receivable and inventory.

     8.   Purpose of Line of Credit:
          -------------------------

          Finance trading assets.

     9.   Fees Payable On or Before Closing:
          ---------------------------------

          Loan Fee: .25% per annum anticipated.

     10.  Repayment:
          ---------

          Interest  payable  (monthly)  with all  accrued  interest  and  unpaid
          principal to be due at maturity.

     11.  Loan Documentation:
          ------------------

          In addition to the  documentation  that will be required in connection
          with the security  interest to be given to Bank in the property  which
          will serve as collateral for this loan,  the following  documentation,
          in form and substance satisfactory to Bank will be required:


<PAGE>
Michael Laybourn, President
October 21, 1997
Page 3

         Business Loan Agreement. Among other terms, this agreement will contain
         various financial and other covenants,  agreements and conditions to be
         mutually agreed upon.

     12. Banking Relationship:

         Primary banking relationship must be maintained with Westamerica Bank.

This  commitment  is also  subject  to such  additional  terms,  conditions  and
requirements as may be provided in Bank's credit documents of otherwise required
by Bank or its counsel.

Sincerely,


/s/ Dwight Davenport
Dwight Davenport
Vice President and Manager

DD/ju




Savings Bank
   OF MENDOCINO COUNTY
     A Full Service Commercial Bank
<TABLE>
                                                      CHANGE IN TERMS AGREEMENT
<CAPTION>
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                  <C>            <C>              <C>           <C>      <C>                <C>            <C>        <C>
    Principal        Loan Date       Maturity        Loan No       Call     Collateral         Account        Officer    Initials
  $2,700,000.00                     01-01-1998       962256R                                                    MJL
- ------------------------------------------------------------------------------------------------------------------------------------
References in the shaded area are for Lender's use only and do not limit the applicability of this document to any particular loan
or item.
- ------------------------------------------------------------------------------------------------------------------------------------

Borrower:     Mendocino Brewing Company, a California                 Lender:   SAVINGS BANK OF MENDOCINO COUNTY
              Corporation                                                       MAIN OFFICE
              P.O. Box 400                                                      P.O. Box 3600
              Hopland, CA 95449                                                 200 N. School Street
                                                                                Ukiah, CA 95482
====================================================================================================================================
</TABLE>

Principal Amount: $2,700,000.00             Date of Agreement:  November 1, 1997

DESCRIPTION OF EXISTING  INDEBTEDNESS.  EXISTING LOAN NUMBER  8010962256R IN THE
ORIGINAL AMOUNT OF $2,700,000.00,  DATED 9/25/96 WITH AN OUTSTANDING  BALANCE ON
11/1/97 IN THE AMOUNT OF $2,404,313.57, WITH INTEREST PAID TO 11/1/97.

DESCRIPTION OF COLLATERAL. 1. The existing obligation continues to be secured by
a security interest in the property  described in a Deed of Trust dated 9/25/96,
recorded 10/7/96 in Book 2366, Page 544 of Official Records, Mendocino County.

DESCRIPTION OF CHANGE IN TERMS. 1. Final maturity of the loan is hereby extended
to 1/1/98. 2. Interest  continues to be payable monthly  commencing  12/1/97 and
monthly thereafter.

CONTINUING VALIDITY. Except as expressly changed by this Agreement, the terms of
the original  obligation or obligations,  including all agreements  evidenced or
securing  the  obligation(s),  remain  unchanged  and in full force and  effect.
Consent  by Lender to this  Agreement  does not waive  Lender's  right to strict
performance of the  obligation(s)  as changed,  nor obligate  Lender to make any
future change in terms. Nothing in this Agreement will constitute a satisfaction
of the obligation(s).  It is the intention of Lender to retain as liable parties
all makers and endorsers of the original obligation(s),  including accommodation
parties, unless a party is expressly released by Lender in writing. Any maker or
endorser, including accommodation makers, will not be released by virtue of this
Agreement.  If any person who signed the original  obligation does not sign this
Agreement below,  then all persons signing below acknowledge that this Agreement
is  given  conditionally,  based  on  the  representation  to  Lender  that  the
non-signing  party  consents to the changes and  provisions of this Agreement or
otherwise  will not be  released  by it.  This  waiver  applies  not only to any
initial  extension,  modification  or release,  but also to all such  subsequent
actions.

PRIOR TO SIGNING THIS AGREEMENT, BORROWER READ AND UNDERSTOOD ALL THE PROVISIONS
OF  THIS  AGREEMENT.   BORROWER  AGREES  TO  THE  TERMS  OF  THE  AGREEMENT  AND
ACKNOWLEDGES RECEIPT OF A COMPLETED COPY OF THE AGREEMENT.

BORROWER:

Mendocino Brewing Company, a California Corporation


By:/s/  Michael Laybourn                             By:/s/  Norman Franks
   -----------------------                              -----------------------
   Michael Laybourn,                                    Norman Franks,
   Chief Executive Officer                              Chief Executive Officer


Savings Bank
OF MENDOCINO COUNTY
================================================================================
P.O. BOX 3600 . UKIAH, CALIFORNIA 95462
TELEPHONE (707) 462-6613


                                  Exhibit 10.3

October 15, 1997



Mr. Michael Laybourn
Mendocino Brewing Company Inc.
Post Office Box 400
Hopland, CA 95449

Dear Michael:

Following up our earlier telephone  conversation,  the Savings Bank of Mendocino
County is prepared to convert our $2,700,000.00 construction loan to a permanent
financing loan package on substantially the same terms and conditions  specified
in the  now-lapsed  take-out  commitment  issued  September  13, 1996.  With the
exception of the  substitution of the expiration date specified  below, the only
loan terms which are modified are as follows:

     1)  Origination  Fee--in  lieu  of the  one-half  percent  origination  fee
         originally  negotiated,  you will be  required to pay to the Bank a one
         and one-half (1-1/2) percent origination fee. As previously  expressed,
         we have unexpectedly  expended  considerably more time and expense over
         the past year for which we would like to obtain reimbursement.

     2)  Interest  Rate--the original  commitment  provided for an interest rate
         floor of eight and one-half (8-1/2)  percent. In lieu of the foregoing,
         the interest  rate floor will be lowered to seven and one-half  (7-1/2)
         percent.

Michael,  we  recognize  that  the  investment  agreement  reached  with  United
Breweries of America, Inc.  substantially  strengthens Mendocino Brewing Company
and  understand  that it is in  everyone's  best  interest  to work  together to
facilitate  consummation  of  the  contemplated  transaction.  In  spite  of the
foregoing,  we believe it is premature to lower the interest rate from the level
originally  committed until such time as we are satisfied that our risk has been
mitigated by demonstrations of sustained profitability,  stable sales growth and
confirmation of ongoing production efficiency. It is my additional understanding
that  Mendocino  Brewing  Company is or will in the near  future be  negotiating
alliances that could significantly  enhance the company's  profitability  and/or
capital structure.  The relationship with Mendocino Brewery is very important to
our



<PAGE>

Bank and we want you to know that we are very  willing  to  consider  any future
requests to lower the interest rate pricing.

In addition to the conditions  specified  previously,  our commitment is further
conditioned upon:

     1)  Our being satisfied that there are no outstanding  payables owed to the
         prime contractor, BDM Construction,  or any subcontractor that provided
         goods and/or services in association with your construction project.

     2)  Receipt of a signed copy of the investment  agreement between Mendocino
         Brewing and United Breweries of America.  The agreement must be in form
         and substance satisfactory to Bank and its council.

     3)  Written confirmation that Westamerica Bank has agreed to renew its loan
         commitment  to  Mendocino  Brewing  and  our  determination   that  the
         negotiated terms are acceptable to us.

     4)  Confirmation  that your promissory note obligations to BDM Construction
         and Cordes Langley et al have been fully satisfied.

     5)  Confirmation  that in  addition  to the four  million  dollars  in cash
         contributions, United Breweries of America has contributed all of their
         Sarasota  Springs  Brewery Inc.  assets into Mendocino  Brewing Company
         Inc. It is my understanding  that the value of these assets approximate
         seven and one-half (7-1/2) million dollars.

It  goes  without  mention  that  the  requirement  stipulated  in our  original
commitment  letter  relating to your public  offering and the related deposit of
proceeds into a bank account are no longer relevant.

The  take-out  loan must be  completely  negotiated,  documented  and  closed by
December 1, 1997 or our  commitment  will  expire.  Should any of the  foregoing
require  any  clarification,  don't  hesitate  contacting  me at  your  earliest
convenience.

Sincerely,


/s/ Martin J. Lombardi
Martin J. Lombardi
Vice President


                                 Exhibit 10.38

                       United Breweries of America, Inc.

October 23, 1997


Martin J. Lombardi
Vice President
Savings Bank of Mendocino County
P.O. Box 3600
Ukiah, Ca. 95449

Dear Marty,

It was very nice speaking with you yesterday. As I shared with you, we certainly
appreciate  your  cooperation  and the support of the Savings  Bank of Mendocino
with  regard  to  United  Breweries  of  America's  proposed  investment  in the
Mendocino Brewing Company ("MBC").

Pursuant to your  request,  I am writing you this note in order to formalize our
understanding  with respect to your  Commitment  Letter dated  October 15, 1997,
which  references  the terms and  conditions  of your  Commitment  Letter  dated
September 13, 1997, to Michael  Laybourn and Norman Franks of Mendocino  Brewing
Company.

1.  The proposed  Interest Rate for the permanent  financing is one and one half
    (1-1/2) percent over the Prime Rate.

2.  Paragraph  5 b.  Referencing  collateral.  You agree to omit the "as well as
    inventory, chattel paper, accounts, equipment, general intangibles etc.".

3.  Section 5.  Referencing  collateral.  As you  reference  in your  Commitment
    Letter dated, October 15, 1997; you will omit all language with reference to
    the Public Offering.

4.  Paragraph  7f.  Referencing  lease  financing.  You  agree to omit  complete
    paragraph, as it is no longer applicable.

5.  Paragraph 7G.  Regarding Dean Strupp & Associates  Appraisals,  you agree to
    waive this requirement.

6.  It is agreed that the bank terms, covenants and/or requirements with respect
    to this permanent financing loan facility,  will allow MBC the ability to do
    the following without triggering any default provisions;

<PAGE>
Martin J. Lombardi
Vice President
Savings Bank of Mendocino County
Page 2.


         a.   Should we choose to,  buy back the  preferred  shareholders  in an
              amount of $180,000.

         b.   In light of the transaction proposed between UBA and MBC, to write
              off certain  items,  if we feel it is in the best  interest of the
              company.  Such items are accounting related items in the amount of
              $200,000  and a  potential  distributor  claim  in the  amount  of
              $400,000.

UBA  obviously is not assuming any of MBC's  liabilities  to the Savings Bank of
Mendocino.  Our interest in discussing  these matters with you is to confirm our
understanding of the financial terms and conditions of MBC's banking  facilities
and our understanding of the status of MBC's  relationship with the Savings Bank
of Mendocino.

If the above  represents your  understanding  of our  conversation,  please sign
below.

Kindest Regards,



/s/ Jerome G. Merchant
- ----------------------------------
Jerome G. Merchant
Director
Strategic Planning



/s/ Martin J. Lombardi
- ----------------------------------
Martin J. Lombardi
Vice President
Savings Bank of Mendocino County


WARNING: THE EDGAR SYSTEM ENCOUNTERED ERROR(S) WHILE PROCESSING THIS SCHEDULE.

<TABLE> <S> <C>

<ARTICLE>                     5
<LEGEND>
     The unaudited financial statements of Mendocino Brewing Company, Inc.
     as of September 30, 1997
</LEGEND>
[TYPE]                 FDS
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                              DEC-31-1997
<PERIOD-START>                                 JAN-01-1997
<PERIOD-END>                                   SEP-30-1997
<CASH>                                           152,400
<SECURITIES>                                           0
<RECEIVABLES>                                    505,800
<ALLOWANCES>                                           0
<INVENTORY>                                      429,300
<CURRENT-ASSETS>                               1,294,200
<PP&E>                                        11,888,900
<DEPRECIATION>                                   760,300
<TOTAL-ASSETS>                                13,059,500
<CURRENT-LIABILITIES>                          7,470,700
<BONDS>                                                0
<COMMON>                                       3,869,600
                                  0
                                      227,600
<OTHER-SE>                                      (149,100)
<TOTAL-LIABILITY-AND-EQUITY>                  13,059,500
<SALES>                                        3,593,500
<TOTAL-REVENUES>                               3,792,200
<CGS>                                          2,240,600
<TOTAL-COSTS>                                  2,439,300
<OTHER-EXPENSES>                                (197,500)
<LOSS-PROVISION>                                       0
<INTEREST-EXPENSE>                               (73,600)
<INCOME-PRETAX>                                 (596,800)
<INCOME-TAX>                                    (244,600)
<INCOME-CONTINUING>                             (352,200)
<DISCONTINUED>                                         0
<EXTRAORDINARY>                                        0
<CHANGES>                                              0
<NET-INCOME>                                    (352,200)
<EPS-PRIMARY>                                      (0.15)
<EPS-DILUTED>                                          0
        

</TABLE>


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