GAYLORD COMPANIES INC
10KSB, 1997-04-15
RETAIL STORES, NEC
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   FORM 10-KSB
(Mark One)

[x]   ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
      EXCHANGE ACT OF 1934 [FEE REQUIRED]

      For the fiscal year ended December 31, 1996

                                       OR

[ ]   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
      EXCHANGE ACT OF 1934 [NO FEE REQUIRED]

      For the transition period from ______________  to ______________

                         Commission File Number 1-13518

                             GAYLORD COMPANIES, INC.
                 (Name of small business issuer in its charter)

        Delaware                                    31-1421571
(State or other jurisdiction of              (IRS Employer Identification No.)
incorporation or organization)

                    4006 Venture Court, Columbus, Ohio 43228
               (Address of principal executive offices) (Zip Code)

                    Issuer's telephone number: (614) 771-2777

      Securities registered pursuant to Section 12(b) of the exchange act:

      Securities registered pursuant to Section 12(g) of the Exchange Act:
                          Common Stock, $.01 par value
                                (Title of Class)
                                    Warrants
                                (Title of Class)
Check  whether the issuer (1) filed all reports  required to be filed by Section
13 or 15(d) of the  Exchange  Act during the past 12 months (or for such shorter
period that the registrant was required to file such reports),  and (2) has been
subject to such filing requirements for the past 90 days.
                                YES X   NO

<PAGE>

Check if disclosure of delinquent  filers pursuant to Item 405 of Regulation S-B
is not contained in this form, and no disclosure will be contained,  to the best
of  registrant's  knowledge,  in  definitive  proxy  or  information  statements
incorporated  by reference  in Part III of this Form 10-KSB or any  amendment to
this Form 10-KSB. [ ]

Issuer's revenues for its most recent fiscal year $13,304,394.



The number of shares of Common Stock held by nonaffiliates of the registrant (as
determined for the purpose of this Form 10-KSB only) as of February 28, 1997 was
1,854,475 with an approximate  aggregate market value of $2,405,023  (based upon
the average of the bid and asked  prices of such  shares as of such  date).  The
number  of  shares  of the  Common  Stock of the  registrant  outstanding  as of
February 28, 1997 was 3,785,000.


39696.4

                                      -2-
<PAGE>





                                TABLE OF CONTENTS

                                                                            Page
                         Item Number and Caption Number

PART I


         Item 1.   Description of Business....................................4
         Item 2.   Description of Property...................................10
         Item 3.   Legal Proceedings.........................................12
         Item 4.   Submission of Matters to a Vote of Security Holders.......12

PART II

         Item 5.   Market for Registrant's Common Equity
                      and Related Stockholder Matters........................13
         Item 6.   Management's Discussion and Analysis of
                      Financial Condition and Results of Operation...........14
         Item 7.   Financial Statements......................................18
         Item 8.   Changes in and Disagreements with Accountants on
                      Accounting and Financial Disclosure....................18

PART III

         Item 9.   Directors, Executive Officers, Promoters
                     and Control Person; Compliance with Section 16(a) of
                     the Exchange Act of the Registrant......................18
         Item 10   Executive Compensation ...................................20
         Item 11   Security Ownership of Certain Beneficial
                      Owners and Management..................................21
         Item 12   Certain Relationships and Related Transactions............23

PART IV

         Item 13   Exhibits, Lists and Reports on Form 8-K...................24







39696.4
                                       -3-

<PAGE>



                                                      PART I

Item 1.       Business.

              Gaylord Companies, Inc. (the "Company") is a specialty retailer of
books in "Little  Professor"  bookstores (the "Bookstores") and quality cookware
and serving equipment,  cooking  accessories and certain select food products as
well as cookbooks and food-related  publications in specialty retail stores (the
"Cookstores").  Unless  the  context  otherwise  indicates,  the term  "Company"
includes  Gaylord  Companies,  Inc. and its six wholly-owned  subsidiaries  (the
"Subsidiaries").   The  Company  owns  and  operates  six   Bookstores  and  six
Cookstores.

              The   Bookstores  are  operated   pursuant  to  separate   license
agreements ("License  Agreements") with Little Professor Book Centers, Inc. (the
"Franchisor").  Five of the six  Bookstores  are known as Little  Professor Book
Company Superstores (the "Superstores"), while the other Bookstore is known as a
bargain Bookstore.

The  following  table sets forth  information  relating to each of the Company's
Subsidiaries:
<TABLE>
<CAPTION>

                             Date of
     Subsidiary           Incorporation       Store Location             Store Opening           Store Type
- --------------------      -------------       --------------             -------------       ---------------------
<S>                            <C>      <C>                               <C>                <C> 

Gaylord Book Company           1977     Lane Avenue Shopping Center,      August 1977        Little Professor Book
                                        Columbus, Ohio                                       Company Store
                                        Lane Avenue Shopping Center,      October 1993       Little Professor
                                        Columbus, Ohio                                       Bargain Bookstore
The Cookstore, Inc.........    1981     Lane Avenue Shopping Center,      October 1981       Cookstore
                                        Columbus, Ohio
                                        Summit Mall,                      December 1994      Cookstore
                                        Akron, Ohio
                                        Castleton Square Mall
                                        Indianapolis, Indiana             December 1996      Cookstore
                                        Florence Mall
                                        Florence, Kentucky                December 1996      Cookstore
Sawworth Book                                                                                Little Professor Book
 Company...................    1984     Worthington Mall,                 October 1984       Company Bookstore
                                        Worthington, Ohio
                                        Plaza at Sawmill Place,           April 1985         Little Professor Book
                                        Columbus, Ohio                                       Company Bookstore
Gaylord's Inc..............    1989     Forest Fair Mall,                 April 1989         Little Professor Book
                                        Cincinnati, Ohio                                     Company Bookstore
The Cookstore                           Worthington Mall,                 December 1993      Cookstore
 Worthington, Inc..........    1993     Worthington, Ohio
                                        The Mall at Fairfield Commons,    November 1994      Cookstore
                                        Beavercreek, Ohio
Gaylord Enterprises, Inc...    1993     Boardman Plaza,                   December 1993      Little Professor Book
                                        Boardman, Ohio                                       Company Bookstore
            

</TABLE>



39696.4
                                       -4-

<PAGE>



              The  Company  was  formed  pursuant  to the  laws of the  State of
Delaware on July 19, 1994.  The first of the Company's  Subsidiaries  was formed
and  commenced  operating  a Bookstore  in 1977.  The  executive  offices of the
Company are located at 4006 Venture Court,  Columbus,  Ohio 43228. Its telephone
number is (614) 771-2777.

Store Characteristics

              The six  Bookstores  are  located in regional  malls and  shopping
centers in Ohio. The Company operates five Superstores (the "Superstores").  The
Superstores  are based upon the  Company's  "superstore"  concept and range from
8,000 to 18,000 square feet in size while offering 60,000 to 80,000 book titles.
The  Superstores  offer  thousands of foreign and domestic  magazines,  books on
cassette, out-of-town newspapers, travel guides, maps and calendars. The Company
also  operates  a  bargain   bookstore  (the  "Bargain   Bookstore")   which  is
approximately  2,000  square feet in size and offers  approximately  10,000 book
titles.  The Bargain  Bookstore  sells deeply  discounted  publisher  overstock,
remaindered and used books. The Company's  long-term  strategy is to selectively
locate and open  additional  Bookstores,  although the Company does not have any
present plans to do so.

              The six  Cookstores  are each  approximately  3,300 square feet in
size and are situated in regional retail malls. Each store offers  approximately
5,000 different types of products which includes 30,000 to 50,000 separate items
and includes  products from over 200 vendors.  The current product lines for the
Cookstores fall into 12 distinct  categories  including  accessories,  bakeware,
books,  cookware,  cutlery,   electronics,   food,  furniture,  gadgets,  gifts,
tableware and textiles. Management intends to use its existing Cookstores as the
basic store design  prototype for most of the Company's  anticipated  expansion.
The Company is also  considering  implementing  a  "superstore"  concept for the
Cookstores.  These  superstore  Cookstores  would expand each  product  category
carried  in the  basic  prototype  store,  particularly  the food and  tableware
categories. The superstore Cookstores would be in excess of 5,000 square feet in
size.

Store Design and Ambiance

              The  Company  believes  that it has  created  a warm,  comfortable
atmosphere in the Bookstores  which are  Superstores.  The  Superstores  contain
furnishings  that include  fireplaces,  pianos,  reading  rooms and  comfortable
chairs, including special children's sections with child-sized furniture.

              In the  Cookstores,  the  Company's  strategy  is to  present  the
merchandise in what the Company believes is an upscale and fashionable  setting.
The full range of the stores'  products are  displayed and stocked on the retail
floor.  The  merchandise  is arranged by category for shopping  convenience  and
every  item is tagged  with the  current  retail  price.  Feature  displays  are
arranged  throughout  the store  emphasizing  seasonal  products  or  particular
themes.


39696.4
                                       -5-

<PAGE>



Advertising

              The  Superstores  utilize  marketing  programs  aimed  at  reading
activities for readers of all ages  including  visits,  readings,  workshops and
booksignings by locally and nationally  acclaimed writers and book illustrators.
The  Superstores  place  special  emphasis  on  marketing  aimed  at the sale of
children's books including its "Rug Club Storytime" and "Read-n-Grow Kid's Club"
reading programs for children.

              Current  Cookstore  promotions  center around  seasonal events and
holidays in which certain  product lines are traditional  favorites.  Promotions
are  planned  around  in-store   demonstrations  and  are  advertised  in  local
newspapers,  press  releases  and/or  through  direct  mail  and  point  of sale
materials.

Customer Service

              The Company emphasizes customer service in both the Bookstores and
Cookstores and, through its  salespeople,  strives to provide its customers with
an enjoyable  shopping  experience.  The Company adheres to a number of customer
service policies and practices to reinforce customer confidence in the Company.

Expansion

              The Company's  strategy is to expand its Cookstore  locations into
regional malls and strip shopping  centers and other select sites throughout the
country,  with an emphasis in the Midwest.  The Company plans to open additional
Cookstores.  The number of  additional  Cookstores  that will be opened  will be
dependent  upon  site  opportunities,  the  ability  of the  Company  to  secure
additional  financing  the cost of  opening  such  stores,  the  renewal  of the
Company's  existing credit  facilities and cash flow from  operations.  However,
there can be no assurance that additional Cookstores will be opened. The Company
believes  that the primary  markets for the basic  Cookstore are middle to upper
income  shopping  destinations.  The majority of these locations are in regional
shopping malls located in suburban and urban core revitalization  areas. Smaller
specialty malls and select,  upper end in-line  shopping  centers are additional
target  locations.  The  Company  believes  that  due to the  industry's  highly
fragmented nature, and the relatively few number of stores of its chief national
competitors,  Williams-Sonoma,  Inc.,  Bed Bath &  Beyond,  Linens & Things  and
Lechter's,  Inc.,  there are hundreds of prime  locations  available  for future
Cookstores although there is no assurance that such locations can be obtained on
terms favorable or acceptable to the Company.

              The  Company  intends to continue  expansion  close to its current
Midwest base. The Company  intends to focus on those locations in which products
may be  delivered  direct  from  suppliers  by United  Parcel  Service or truck,
eliminating  the costs which would be  necessitated  by central  warehousing and
distribution. Prime considerations for successful new stores are market and site
demographics,  competition and the Company's ability to successfully  manage the
logistics of store operations.

39696.4
                                       -6-

<PAGE>




Competition

The Bookstores

              The retail bookselling business is highly competitive. The Company
competes in the  bookstore  business  with Barnes & Noble,  Inc.,  Media Play, a
division of Musicland  Stores  Corporation,  and  Borders-Walden  Group.  In the
Bookstore  business,  the Company  competes with other  national  chains,  which
operate  substantially  more  superstores  than the  Company.  The Company  also
competes with regional  chains,  as well as independent  single store operators,
local multi-store operators, department stores, variety discounters, drug stores
and warehouse  clubs.  The Company competes with its competitors on the basis of
price and its  presentation of its products.  Many of the Company's  competitors
have been expanding in both store size and number of outlets,  while others have
announced their intentions to pursue such expansion. In addition, certain of the
Company's  competitors have  substantially  greater  financial,  advertising and
other  resources  than the  Company,  which  may give them  certain  competitive
advantages.

The Cookstores

              The specialty retail business is highly competitive. The Company's
stores  compete  against a wide  variety of  stores,  including  department  and
specialty  stores,  as well as mail order  catalogs.  Certain  of the  Company's
competitors  have greater  financial,  distribution,  advertising  and marketing
resources than the Company, which may give them certain competitive  advantages.
The Company  competes on the basis of its selection and quality of  merchandise,
and service to its  customers.  While some cooking  product lines are carried in
many stores stocking a broad range of products, few stores specialize totally in
kitchen/cookware  as  do  the  Cookstores.  The  specialized  market  is  highly
  fragmented with many local independent stores and small regional chains. The
only national specialized kitchen products stores are Williams-Sonoma,  Inc. and
Lechter's,  Inc. In addition, the Company competes with other well-known stores,
including Linens & Things and Bed Bath & Beyond.  Other local and small regional
competitors vary widely in design,  product selection and customer service.  The
Company  believes  that most local  competitors  are small,  highly  specialized
operations  situated in less  desirable  retail or non-retail  locations.  While
these operators may be localized  competition  for the  Cookstores,  the Company
believes  that most  markets do not have  significant  local  operators  and few
competitors,  with the exception of Williams-Sonoma,  Inc. and Lechter's,  Inc.,
are  located  in the  mall  locations  where  the  Company  anticipates  opening
Cookstores.

Suppliers and Distribution

              The Company  purchases  approximately  64% of its products for the
Bookstores from Ingram Book Company (the "Consignor") and approximately 10% from
Unimag  Distributors.  The  Bookstores  do not  purchase  more  than 5% of their
inventory from any other single  supplier.  Four of the Subsidiaries are parties
to  five  separate  consignment  agreements  with  the  Consignor.  Two of  such
consignment  agreements may be terminated  upon 120 days prior written notice by
the  Consignor.  The balance of the  consignment  agreements  may  generally  be
terminated by the

39696.4
                                       -7-

<PAGE>



Consignor upon 270 days prior written notice. Although the Subsidiaries have not
satisfied certain  provisions in the consignment  agreements,  the Consignor has
never declared a default under any of the consignment  agreements,  or expressed
an intention to do so.  Specifically,  the Company has not met the provisions in
the  consignment  agreements  with  respect to the required  inventory  turnover
ratios.  The inventory  turnover  provisions  under the  consignment  agreements
require  the Company to sell  consigned  goods at a rate equal to 2.5 to 3 times
the average amount of consigned  goods held by the Company at certain  Bookstore
locations on an  annualized  and/or a calendar  year basis.  In 1996 the Company
failed  to  meet  such  requirements  in  the  five  Bookstores  subject  to the
consignment agreements. The inventory turnover ratios ranged from 41% to 70%, of
the required inventory turnover ratios for each of the Bookstores, respectively.
In addition,  the Company may have failed to comply with the  provisions  in the
consignment  agreement with respect to the amount of consigned  goods on hand in
two of the Bookstores.  The Company does not anticipate  curing such defaults in
the future unless  required to do so by the Consignor.  Upon a default by any of
the  Subsidiaries  under any of the  consignment  agreements,  the Consignor may
terminate  all of such  consignment  agreements.  Management  believes  that the
consignment  agreements  with the Consignor are  advantageous to the Company and
that in the event that such consignment  agreements are terminated,  there could
be a material  adverse  affect on the  Company.  The  Cookstores  acquire  their
inventory from  approximately  200 suppliers and do not purchase more than 5% of
their inventory from any single supplier.  The Company does not have any written
supply  agreements  with these  vendors,  who are not  obligated  to continue to
furnish products to the Company.

              The  Company  believes  that its  decentralized  distribution  and
inventory control system has significantly enhanced its ability to control costs
and to manage its inventory on a  store-by-store  basis for both the  Bookstores
and the  Cookstores.  The Company's  suppliers  ship  inventory  directly to the
stores and almost all of the  inventory is  displayed  and stocked on the retail
floor.  Management  believes  that this  distribution  system  has  resulted  in
significant  cost  savings  for the  Company.  Although  the  Company  may  make
commitments for significant  warehouse space in the future,  management believes
that its present  distribution  system can continue to be utilized in connection
with the Company's plans for expansion.  However, there is no assurance that the
Company will not have to centralize its inventory and lease  warehouse  space in
connection with the Company's plans for expansion.

Management Information System

              The Company's  information  systems provide management with sales,
inventory and other  information  and are important to the Company's  ability to
achieve cost efficiencies, operate profitably and control shrinkage. The Company
uses retail  point-of-sale  systems  which are polled  daily and which  generate
sales  reports and  supporting  documentation  which are  forwarded  to the main
office for auditing and input into the Company's  automated  accounting program.
The point-of-sale  system provides daily accounting of sales and gross profit as
well as other  control  items such as  discounts,  price  overrides and refunds.
Financial  statements,  including  income  statements  and balance  sheets,  are
produced monthly for each location. Complete inventories are taken once or twice
a year. Each item in the Bookstores and the Cookstores has its own distinct

39696.4
                                       -8-

<PAGE>



item number which is used by the  point-of-sales  system to record sale and cost
information.  Items are also tracked for reorder  information  and generation of
historical sales reports used to make purchasing and reorder decisions.

License Agreements

              Four of the  Subsidiaries  have entered into five separate License
Agreements  with the  Franchisor,  Little  Professor  Book Centers,  Inc.,  with
respect to the Bookstores.  The License  Agreements  replaced separate franchise
agreements  relating to five of the Bookstores.  The Company owns  approximately
11% of the outstanding  common stock of the Franchisor.  The initial term of the
License  Agreements  expired on  December  31,  1996 and may be  extended by the
Company until December 31, 2001.  The Company and the Franchisor  have agreed to
renew the License  Agreement on a month-to-month  basis. The Company will pay to
the  Franchisor  a  royalty  of  1/2  of 1% of  monthly  sales  for  all  of the
Bookstores.  If there is a default by any of the  Subsidiaries  under any one of
the License  Agreements,  then the  Franchisor  may terminate all of the License
Agreements.

              The Company and the  Franchisor  have also entered into a separate
agreement (the  "Supplementary  Agreement") which includes,  among other things,
consulting  services to be rendered to the  Franchisor,  rights of first refusal
permitting the Company to open  additional  franchises,  the  termination of the
License Agreements and the Franchisor's  repurchase of its common stock owned by
the  Company.  Pursuant  to the  Supplementary  Agreement,  the  Company  or the
Franchisor may terminate the License Agreements and the Supplementary  Agreement
upon 12 months  notice and the  payment of  $100,000.  The  initial  term of the
Supplementary  Agreement expired on December 31, 1996 and may be extended by the
Franchisor  until December 31, 2001. The Company and the Franchisor  have agreed
to renew the  Supplementary  Agreement on a  month-to-month  basis. In addition,
upon the  termination  of the  Supplementary  Agreement,  the Franchisor has the
right to  purchase  its  shares  of common  stock  owned by the  Company  at the
greatest of the cost to the Company,  the book value or the fair market value of
such shares. The Franchisor has granted the Company a right of first refusal for
the opening of any Little  Professor  Bookstore in Ohio, or in Collier County or
Lee County, Florida. The Company has not exercised its right of first refusal in
either Ohio or Florida to date.  Management believes that the Company would have
to consider its ability to manage the logistics of store operations in locations
that are distant from its principal  executive offices in Columbus,  Ohio before
electing to open any Little Professor Bookstores in Florida.

              Upon the opening of Little  Professor  Book Company  bookstores by
third parties in excess of 8,000 square feet in size, the Franchisor will pay to
the  Company  the  greater of $10,000 or 15% of the  Franchisor's  then  current
initial  franchise  fees plus 2/10 of 1% of the monthly sales during the initial
term of any such agreements.


39696.4
                                       -9-

<PAGE>



Trademarks

              The Cookstore, Inc. has been granted a registered trademark for
"The Cookstore" with the United States Patent and Trademark Office. The Company
intends to submit applications to register any new trademarks that it develops
in the future.

Employees

              As of December  31, 1996,  the Company had 93 full-time  employees
and 100 part-time employees of which 180 were involved in retail store sales and
13 in general  management and  administration.  The Company believes its success
will depend upon its ability to identify, hire and retain capable management. As
there is  significant  competition  for  qualified  personnel,  there  can be no
assurance  that the Company will  succeed in  recruiting  or retaining  suitable
staff.  In  particular,  the  Company's  success is dependent  on the  continued
availability  of both John Gaylord and John D. Critser,  either of whose loss or
impairment  could have a material  adverse  affect on the  Company.  The Company
considers  its  relations  with  its  employees,  none of whom  are  covered  by
collective bargaining agreements, to be generally good.

Insurance

              The  Company  presently  maintains  insurance  as required by law,
including workers' compensation  coverage, and liability insurance in respect of
hazards  on the  Company's  business  premises.  The  Company  carries a general
liability  policy which  provides for coverage of $1,000,000  per occurrence and
$2,000,000 in the aggregate.  The Company  carries key man life insurance in the
amount of  $1,000,000 on the lives of both John Gaylord and John D. Critser with
the Company as beneficiary.

Seasonality

              The  Company's   business  is  subject  to  substantial   seasonal
variations.  Historically,  a significant portion of the Company's net sales and
net earnings have been realized during the period from October through December,
and levels of net sales and net earnings have generally been significantly lower
during the period from February through July.


Item 2.       Properties.

              The Company currently  operates and occupies,  pursuant to written
leases, five Superstores, one Bargain Bookstore and six Cookstores. Total rental
expenses for the Company's real estate leases were  $1,156,662 and $1,512,178 in
1995 and 1996, respectively.

              The five Superstores average  approximately  13,156 square feet in
size and have  current  minimum  rents which  average  approximately  $12.60 per
square foot. All of the

39696.4
                                      -10-

<PAGE>



Bookstore  leases have initial  terms which expire  between  September  1998 and
December 2003, and four of the five leases give the Company an option or options
to renew the lease for additional  periods  ranging from five to ten years.  The
Bargain Bookstore operates under a month-to-month  lease, is approximately 2,000
square feet, and pays 10% of its gross receipts as rent. The Cookstores  average
approximately  3,475 square feet and have current  minimum  rents which  average
approximately  $25.71 per square foot. All of the Cookstore  leases have initial
terms which  expire  between  2004 and 2006 and one of the six leases  gives the
Company an option to renew the lease for an additional five years.

              In addition to current  minimum rent,  the Bookstore and Cookstore
leases generally  require the Company to pay additional rent which is calculated
as a  percentage  of gross sales over an agreed upon figure.  For the  Bookstore
leases,  the  percentage  ranges  from 3% to 10.5% and the amount of gross sales
ranges from approximately $971,000 to $4,426,000.  For the Cookstore leases, the
percentage  ranges  from  5% to 6%  and  the  gross  sales  number  ranges  from
approximately $959,000 to $1,800,000. Generally, except for the Forest Fair Mall
site, the Company has not paid  percentage  rent in excess of minimum base rent.
In addition,  the Company is generally  obligated to pay common area maintenance
charges and other charges on each of the Superstores and Cookstores leases.

              All of the Company's  leased  properties  are situated in regional
malls,  specialty  centers or strip centers  located in Ohio. The Company leases
9,620 square feet for a  Superstore,  2,000 square feet for a Bargain  Bookstore
and 3,298  square  feet for a  Cookstore  at the Lane  Avenue  Shopping  Center,
Columbus,  Ohio, a 225,000  square foot  enclosed  specialty  center  containing
approximately 100 stores, including Talbots, Banana Republic and Bombay Company.
The Company  leases 8,929 square feet for a Superstore and 3,341 square feet for
a Cookstore at the Worthington  Mall,  Worthington,  Ohio, a 175,000 square foot
enclosed specialty center containing  approximately 50 stores including Talbots,
The Gap, Ann Taylor and Jos. A. Bank.  The Company leases 17,356 square feet for
a Superstore at the Plaza at Sawmill  Place,  Columbus,  Ohio, a 110,000  square
foot  strip  center  containing   approximately  25  stores,  including  Service
Merchandise and Blockbuster  Video.  The Company leases 18,312 square feet for a
Superstore at the Forest Fair Mall,  Cincinnati,  Ohio, a 1,400,000  square foot
enclosed  regional center containing  approximately 100 stores,  including Elder
Beerman,  Parisian  and Biggs.  The  Company  leases  11,565  square  feet for a
Superstore at Boardman Plaza, Boardman, Ohio, a 450,000 square foot strip center
containing approximately 100 stores, including Burlington Coat Factory and Radio
Shack.  The Company  leases  3,598  square  feet for a Cookstore  at the Mall at
Fairfield Commons,  Beavercreek,  Ohio, a suburb of Dayton, which is a 1,000,000
square foot major  regional mall with  approximately  100 stores,  including The
Limited,  The Gap and five major  department  stores.  The Company  leases 3,227
square  feet for a  Cookstore  at the Summit  Mall in Akron,  Ohio,  which is an
850,000 square foot major regional mall with approximately 100 stores, including
Kaufman's,  Dillards,  The Limited and The Gap. The Company  leases 3,790 square
feet for a Cookstore at the Castleton Square Mall in Indianapolis, Indiana which
is a 1,000,000 square foot major regional mall with  approximately 100 specialty
stores and five major department stores. The Company leases 3,598 square feet

39696.4
                                      -11-

<PAGE>



for a Cookstore at the Florence Mall in Florence,  Kentucky which is a 1,000,000
square foot major regional mall with approximately 100 specialty stores and four
major department stores.


Item 3.       Legal Proceedings.

              None.


Item 4.       Submission of Matters to a Vote of Security Holders.

              On  November  6, 1996 the  Company  held an annual  meeting of the
stockholders.  At the meeting John Gaylord,  George Gaylord, John D. Critser and
Martin C. Licht were re-elected to the board of directors.  Of the shares voted,
2,374,094 voted for all of the directors and 4,500 abstained.

              In addition,  the stockholders  ratified Feldman Radin & Co., P.C.
as the Company's  independent  auditors for the year ended December 31, 1996 and
ratified the amendment of the Company's certificate of incorporation  increasing
the number of authorized  shares of Common Stock from  10,000,000 to 50,000,000.
Of the shares voted with  respect to the  ratification  of Feldman  Radin & Co.,
P.C. as the Company's  auditors,  2,348,594  voted for  ratification,  500 voted
against  ratification and 30,000 abstained.  Of the shares voted with respect to
the ratification of the amendment of the Company's  certificate of incorporation
2,330,464 voted for ratification,  15,000 voted against  ratification and 33,600
abstained.

39696.4
                                      -12-

<PAGE>



                                     PART II


Item 5.  Market for Registrant's Common Equity and Related Stockholder Matters.

Market Information

              The Common  Stock and the  Redeemable  Warrants  are quoted on the
NASDAQ Small Market under the symbols GJCO and GJCOW,  respectively,  and on the
Boston  Stock  Exchange  under  the  symbols  GJC and  GJCW,  respectively.  The
following  table  sets  forth  the range of high and low bid  quotations  of the
Common  Stock  through  February  28, 1997 as  reported by the NASDAQ  Small Cap
Market.  The quotations  reflect  inter-dealer  prices without retail  mark-ups,
mark-downs,  or commissions and may not represent actual transactions.  Prior to
October  31,  1995  there  was no  public  market  for the  Common  Stock or the
Redeemable Warrants.


                                                     Common Stock
                                               High                   Low
1995
Fourth Quarter* ..................................4                     3

1996
First Quarter ....................................5                 1 1/2
Second Quarter...............................3 5/16                   7/8
Third Quarter.....................................2                   7/8
Fourth Quarter..............................1 17/32                 27/32

1997
First Quarter (through February 28, 1997) 1 1/2                         1

* Prior to such time there was no public market for the Company's Common Stock.


Holders

         As of February 28, 1997 the Company had approximately 37 record holders
of its Common Stock.

Private Placement

         In November 1996 in a private  placement  exempt from the  registration
requirements  under the  Securities  Act of 1933,  as amended under Section 4(2)
thereof  and/or  Rule 506 of  Regulation  D  thereunder  the  Company  issued an
aggregate of $300,000 of the Company's  promissory  notes and 180,000  shares of
the Company's common stock to three accredited investors.

39696.4
                                      -13-

<PAGE>




Item 6.  Management's Discussion and Analysis of Financial Condition and Results
 of Operations.

Forward-Looking Statements

         When used in the Form 10-KSB and in future  filings by the Company with
the  Securities  and  Exchange  Commission,  the words or phrases  "will  likely
result"  and  "the  Company   expects"  "will   continue,"   "is   anticipated,"
"estimated,"  "project,"  or  "outlook" or similar  expressions  are intended to
identify  "forward-looking   statements"  within  the  meaning  of  the  Private
Securities  Litigation Reform Act of 1995. The Company wishes to caution readers
not to place undue  reliance  on any such  forward-looking  statements,  each of
which  speak only as of the date made.  Such  statements  are subject to certain
risks and  uncertainties  that could cause actual  results to differ  materially
from  historical  earnings and those  presently  anticipated  or projected.  The
Company has no obligation to publicly  release the result of any revisions which
may  be  made  to any  forward-looking  statements  to  reflect  anticipated  or
unanticipated  events  or  circumstances   occurring  after  the  date  of  such
statements.


Results of Operations

Year Ended December 31, 1995 and 1996

Consolidated Operations

         The Company  incurred a net loss of $987,810 in fiscal 1996 as compared
to a net loss of  $609,927  for fiscal  1995.  The  increase  in the net loss in
fiscal 1996 as compared to fiscal 1995 was primarily due to lower sales,  higher
store operating  expenses and higher  administrative  expenses in fiscal 1996 as
compared to fiscal 1995. Additionally,  the Company did not record a tax benefit
in fiscal 1996 as compared to a tax benefit of $267,490 for fiscal 1995.

         Net sales in fiscal 1996 were  $13,304,394,  a 3.0%  decrease  from net
sales of $13,722,144 for fiscal 1995. The decrease was due primarily to the fact
that while total Cookstore sales increased 15.0% and comparable  Cookstore sales
increased 5.8%, total Bookstore sales decreased 8.2% for fiscal 1996 as compared
to fiscal 1995. All Bookstores sales are comparable.

         Cost of goods sold,  including store occupancy and delivery costs,  was
$9,886,911  for  fiscal  1996  as  compared  to  $10,177,693  for  fiscal  1995.
Management  believes that such decrease was due primarily to the decreased level
of sales.  Gross profit as a  percentage  of net sales was 25.8% for both fiscal
1995 and fiscal 1996.

         Store operating  expenses for fiscal 1996 were  $2,473,243  compared to
$2,394,236  for fiscal  1995.  Management  believes  that the  increase  in such
expenses was due primarily to the  reclassification  of certain payroll expenses
to store level operating expenses for fiscal 1996.

39696.4
                                      -14-

<PAGE>



Such expenses were classified as  administrative  expenses in fiscal 1995. Store
operating  expenses were 18.6% of net sales for fiscal 1996 as compared to 17.5%
in fiscal 1995.  Management  believes  that the  increase in such  expenses as a
percentage  of net sales is due  primarily  to the fact that while  store  level
operating  expenses  increased in fiscal 1996 as compared to the prior year, net
sales decreased.

         Administrative  expenses  for fiscal 1996 were  $1,333,846  compared to
$1,206,874   for  fiscal  1995.   Management   believes  that  the  increase  in
administrative  expenses is due primarily to an increase in various professional
and consulting fees in fiscal 1996 as compared to the prior year.

         Depreciation and amortization for fiscal 1996 were $193,810 compared to
$246,991 for fiscal 1995  Management  believes that the decrease in depreciation
and  amortization  is due  primarily  to the  fact  that  some  assets  had been
completely  depreciated  and  amortized  in fiscal 1996 as compared to the prior
year.

         Interest  expenses for fiscal 1996 were  $327,734  compared to $391,081
for fiscal 1995.  Management  believes that the decrease in interest expenses is
due  primarily  to a lower  level of bank debt in fiscal 1996 as compared to the
same period in the prior year.

         Amortization  of discount on notes  payable for fiscal 1996 was $10,667
compared to $190,208 for fiscal 1995.  Management  believes that the decrease in
amortization  of discount on notes payable is due primarily to the fact that the
amortization was accelerated upon the repayment of bridge loans in the aggregate
principal of $500,000  after the  completion  of the  Company's  initial  public
offering during fiscal 1995 compared to fiscal 1996.  Amortization of debt issue
costs  amounted  to  $139,319  in fiscal  1996.  Such costs were  related to the
issuance of $622,500 in convertible notes during fiscal 1996.

Cookstore Operations

         Net sales in fiscal 1996 were  $3,497,940,  a 15.0%  increase  over net
sales of $3,042,412  during fiscal 1995.  Management  believes that the increase
was due  primarily  to the opening of the two newest  Cookstores  on December 1,
1996 and increases in comparable  stores net sales.  Comparable  store net sales
were up 5.8% in fiscal 1996 as compared to fiscal 1995.

         Cost of goods sold,  including store occupancy and delivery costs,  was
$2,286,565 for fiscal 1996 as compared to $2,103,086 for fiscal 1995. Management
believes that such  increase was due  primarily to the increased  level of sales
and the inclusion of the occupancy costs for the two newest Cookstores opened on
December 1, 1996. Gross profit as a percentage of net sales was 34.6% for fiscal
1996 as compared to 30.9%  during  fiscal  1995.  Management  believes  that the
primary  reasons for the higher gross  profit as a  percentage  of net sales for
fiscal  1996,  as  compared  to  fiscal  1995,  are lower  occupancy  costs as a
percentage  of net sales due  primarily  to higher  comparable  store  sales and
seasonality in the two newest  Cookstores that were open only a few weeks at the
end of 1996. While the store occupancy cost portion of cost of goods

39696.4
                                      -15-

<PAGE>



sold is generally  relatively fixed  throughout the year,  December net sales in
the  Cookstores  generally  are about 29% of total  sales for the  twelve  month
period.

Bookstore Operations

         Net sales in fiscal 1996 were  $9,806,454,  an 8.2%  decrease  from net
sales of  $10,679,732 in the prior year.  Management  believes that the decrease
was due primarily to the fact that Superstore Bookstores in Boardman, Cincinnati
and Columbus  (Sawmill Road) posted  significant  sales decreases as a result of
new competition from stores operated by Barnes & Noble, Inc. and  Borders-Walden
Group,  Inc.,  in close  proximity in fiscal 1996.  All  Bookstore net sales are
comparable in the period.

         Cost of goods sold,  including store occupancy and delivery costs, were
$7,580,345  for fiscal 1996 as compared to  $8,074,607  for fiscal  1995.  Gross
profit as a  percentage  of net sales was 22.7% for fiscal  1996 as  compared to
24.4% for fiscal 1995. Management believes that the decrease in the gross profit
as a  percentage  of net sales for fiscal 1996 as compared to the same period in
the  prior  year is due  primarily  to the  fact  that  while  sales  decreased,
occupancy costs were higher.

Liquidity and Capital Resources

         Through  December 31, 1996, the Company has funded its requirements for
working capital and capital expenditures  primarily from the net proceeds of its
initial  public  offering  in November  1995 (the  "Initial  Public  Offering"),
through  borrowings  under  its  bank  credit  facilities,  and the  sale of the
Company's debt and equity securities in private placements.  In 1996 the Company
sold $622,500 of  convertible  notes of which  $352,500 had been converted as of
December 31, 1996. As of December 31, 1996,  the Company had a revolving line of
credit of  $395,000,  secured  term debt in the  aggregate  amount of  $164,994,
promissory  notes in the face amount of $300,000 and  subordinated  notes in the
aggregate  amount of $270,000  ($150,000 of which were repaid in January  1997).
The bank debt bears  interest at 2.5% per annum over the prime rate of interest,
the  promissory  notes  bear  interest  at 8.0% per  annum  and  $60,000  of the
subordinated  notes bear  interest at 5.0% per annum and another  $60,000 of the
subordinated  notes bear interest at 17.5% per annum. The line of credit and the
secured term debt mature on May 31,  1997.  Under the bank loan  agreements,  no
additional  advances will be made under the line of credit  through the maturity
date of May 31,  1997.  The failure of the Company to  refinance  the  Company's
existing  credit  facilities,  of which there can be no assurance,  would have a
material adverse affect on the Company.

         In  June  1996  the  Company  consummated  a  private  placement  to 12
investors of an aggregate  of $622,500 of its  convertible  notes at an interest
rate of 5.0%. The principal  amount of each convertible note is convertible into
shares of Common Stock at the rate of $1.50 per share.  The resale of the shares
of Common Stock  issuable  upon the  conversion  of the  convertible  notes were
registered under the Securities Act of 1933, as amended. As of December 31, 1996
an aggregate principal amount of $352,500 of the convertible notes had been

39696.4
                                      -16-

<PAGE>



converted  to  235,000  shares  of the  Company's  Common  Stock,  an  aggregate
principal  amount of  $150,000  has been repaid and of the  remaining  aggregate
principal  amount of  $120,000,  $60,000 was extended to mature at the demand of
the bearer  after June 10,  1997 at a new rate of  interest of 17.5% and another
$60,000  matured on March 27, 1997 and is  currently  in default.  The notes are
convertible into shares of Common Stock at the rate of $1.50 per share.

         The Company's capital  expenditures  totaled $26,775 in fiscal 1995 and
$204,551 in fiscal 1996.  Capital  expenditures  were higher in 1996 because the
Company opened two new Cookstores.

         On  November  7, 1995,  the  Company  consummated  the  Initial  Public
Offering of 750,000 shares of common stock and 1,725,000  warrants at a price to
the public of $3.00 and $0.10,  respectively.  In  addition,  certain  principal
stockholders of the Company  purchased  60,000 shares of the Company's  Series A
Preferred Stock at a price of $5.00 per share.

         On November  11, 1996 the Company  consummated  a private  placement of
promissory notes in the aggregate principal amount of $300,000. The notes bear a
rate of interest of 8.0% and mature on May 11, 1999.

         The  Company had  working  capital of  $231,457  at  December  31, 1996
compared to working  capital of  $604,191  at December  31, 1995, a decrease of
$372,734. Cash used by operating activities during fiscal 1996 was $671,186. The
major  elements  comprising  this amount  consisted of the net loss of $987,810,
offset by non-cash expenses aggregating  approximately  $260,000.  Cash was used
for  increases  to  inventory  and prepaid  expenses  aggregating  approximately
$496,000,  which was offset by  increases to accounts  payable of  approximately
$552,000.  In addition,  approximately  $205,000  was expended for  purchases of
property  and  equipment,  primarily  to  open  two  new  Cookstores.  Financing
activities, including issuances of equity and debt (net of repayments), provided
the Company with approximately $1,041,000 of the Company's cash.

        The Company has informal agreements with one of its major suppliers with
respect  to  the  reduction  of  certain  charges.   Such  reductions  aggregate
approximately  $283,000 at December 31, 1996,  which is reflected as a reduction
in the  balance  of the  payable to this  vendor on the  Company's  books.  Such
amounts have not formally been credited by the vendor to the Company's account.

        At December 31, 1996, the Company had approximately $398,000 recorded as
deferred tax assets,  representing  amounts the Company believes are more likely
than not to be recovered  through  future  operations,  of which there can be no
assurance. Taxable income would need to aggregate approximately $1,000,000 prior
to the expiration of these  carry-forwards  in the year 2011, for the Company to
realize their full benefit.  The Company's  evaluation of the  recoverability of
deferred tax assets is based on certain assumptions regarding future operations,
of which there can be no assurance.  Specifically,  such  evaluation  assumes an
annualized  profitability on the two new Cookstores opened in December 1996, the
anticipation of opening two additional Cookstores within three years of December
31, 1996 (and that such stores will experience

39696.4
                                      -17-

<PAGE>



similar profitability to the Company's existing Cookstores),  and the absence of
certain professional, consulting and finance charges incurred during fiscal 1996
which the Company believes are non-recurring.

         The Company  anticipates  that it will be necessary  for the Company to
refinance its existing credit facilities and raise additional capital during the
next twelve  months in order to  increase  the number of  Cookstores  and become
profitable. However, there can be no assurance that this will occur. The failure
of the  Company to secure  additional  financing  would have a material  adverse
affect on the Company.


Item 7.  Financial Statements and Supplementary Data.

  See Item 13 of this Form 10-KSB, "Exhibits, Lists, and Reports on Form 8-K."


Item 8.  Changes in and Disagreements with Accountants on Accounting and
         Financial Disclosure.

         None.


                                    PART III


Item 9.  Directors and Executive Officers of the Registrant.

         The  following  table sets forth  certain  information  concerning  the
directors and executive officers of the Company.


        Name               Age                   Position
        ----               ---                   --------
George Gaylord .............70   Senior Chairman of the Board and Director
John Gaylord ...............42   Chairman of the Board, Chief Executive Officer,
                                 Treasurer, Chief Financial Officer and Director
John D. Critser ............42   President, Chief Operating Officer and Director
Janet Gaylord Goodburn .....37   Secretary
Martin C. Licht ............55   Director
                                              




         All directors of the Company hold office until the next annual  meeting
of  shareholders  and until their  respective  successors  are duly  elected and
qualify. Officers serve at the discretion of the Board of Directors.


39696.4
                                      -18-

<PAGE>



         The  following is a brief summary of the  background of each  executive
officer and director of the Company:

         George Gaylord has been a director and Senior Chairman of the Company 
since its inception in July 1994. Mr. Gaylord opened the Company's first Little
Professor Book Center in 1970 and was Chairman and Chief Executive Officer of
each of the Subsidiaries from their inception through November 1993. Mr. Gaylord
has been a director and Chairman Emeritus of the Subsidiaries since November 
1993. Mr. Gaylord is the father of John Gaylord, Janet Gaylord Goodburn, Susan 
Gaylord Noble and Judy Gaylord and is the uncle of John D. Critser.

         John Gaylord has been Chairman of the Board of Directors, Chief 
Executive Officer, Treasurer, Chief Financial Officer and a director of the
Company since its inception in July 1994. Since November 1993, Mr. Gaylord has 
served as Chairman of the Board of Directors and Chief Executive Officer of the 
Subsidiaries. From August 1977 through November 1993, Mr. Gaylord served as 
President or Vice President of each of the Subsidiaries. Mr. Gaylord is the son
of George Gaylord, the brother of Janet Gaylord Goodburn, Susan Gaylord Noble 
and Judy Gaylord, and the first cousin of John D. Critser.

         John D. Critser has been a director, President and Chief Operating 
Officer of the Company since its inception in July 1994. Mr. Critser has been 
President and Chief Operating Officer of each of the Subsidiaries since November
1993. Prior to joining the Company in July 1993, Mr. Critser was Vice President 
- - Store Operations for Eckerd Vision Group, a division of the Eckerd 
Corporation. Mr. Critser joined Eckerd Corporation in 1983 as an operations 
manager and served as a Vice President of the Eckerd Vision Group since February
1991. He holds a B.S. degree in Administrative Science (1976) and an M.B.A.
 degree from the University of South Florida (1981). Mr. Critser is the first 
cousin of John Gaylord, Janet Gaylord Goodburn, Susan Gaylord Noble and Judy 
Gaylord and the nephew of George Gaylord.

         Janet Gaylord Goodburn has been the Secretary of the Company since its 
inception in July 1994. Commencing in October 1984 Ms. Goodburn served as a Vice
President of each of the Subsidiaries and she has also served as the Secretary 
and/or Treasurer of certain of the Subsidiaries. Ms. Goodburn is the daughter of
George Gaylord and the sister of John Gaylord, Susan Gaylord Noble and Judy 
Gaylord and the first cousin of John D. Critser.

         Martin C. Licht has been a director of the Company since November 1995.
He has been a practicing attorney since 1967 and has been a partner of the law 
firm of Lane & Mittendorf LLP, since January 1997.  Mr. Licht is also a director
of two companies traded on the NASDAQ Small Capitalization Market, Natural 
Health Trends Corp. which owns and operates three  vocational schools and is 
engaged in the business of complementary medicine and Cable & Co. Worldwide, 
Inc. which imports and markets footwear on a wholesale basis.

39696.4
                                      -19-

<PAGE>



Directors' Compensation

         Directors  of the  Company do not receive  any fixed  compensation  for
their services as directors.  However,  the Board of Directors may authorize the
payment of a fixed sum to non-employee directors for their attendance at regular
and  special  meetings  of the  Board as is  customary  for  similar  companies.
Directors  will  be  reimbursed  for  their  reasonable  out-of-pocket  expenses
incurred in  connection  with their duties to the  Company.  For the fiscal year
ended  December  31,  1996,  neither the Company nor the  Subsidiaries  paid its
directors  any cash or other form of  compensation  for acting in such  capacity
except  that  directors  who were also  executive  officers  of the  Company and
Subsidiaries  received cash compensation for acting in the capacity of executive
officers.

Item 10.  Executive Compensation.

         The   following   table   provides  a  summary  of  cash  and  non-cash
compensation  for each of the last three fiscal  years ended  December 31, 1994,
1995 and 1996 with respect to the following officers of the Company:

<TABLE>
<CAPTION>
                                           Annual Compensation                       Long-Term Compensation
                                           -------------------                 ---------------------------------
                                                                                       Awards          Payouts
                                                                               ----------------------- ---------
                                                                                           Securities
                                                                              Restricted   Underlying
                                                           Other Annual         Stock       Options     LTIP       All Other
Name and Principal Positions   Year  Salary($)  Bonus($)  Compensation($)(1)  Award(s)($)   SARs(#)   Payouts($) Compensation
- ----------------------------   ----  --------   -------   ------------------  ----------    -------   ---------  ------------
<S>                           <C>     <C>       <C>       <C>                 <C>           <C>       <C>        <C>                
John Gaylord...................1996   134,048      --           --               --            --         --       --
 Chief Executive Officer and ..1995   136,259      --           --               --            --         --       --
 Chairman of the Board ........1994   139,832      --           --               --            --         --       --
George Gaylord.................1996   145,423      --           --               --            --         --       --
 Senior Chairman of the Board..1995   216,010      --           --               --            --         --       --
                                      234,641      --           --               --            --         --       --
John D. Critser................1996   122,532      --           --               --            --         --       --
 President and Chief Operatin..1995   103,076      --           --               --            --         --       --
 Officer(2) ...................1994    88,443    40,000(2)      --               --            --         --       --
         

</TABLE>

(1)  Excludes  perquisites and other personal  benefits that in the aggregate do
     not exceed 10% of each of such individual's total annual salary and bonus.

(2)  Mr. Critser received 21,845 shares of Common Stock in 1994 which were 
     valued at $40,000.

Employment and Consulting Agreements

         The Company has entered into employment agreements with George Gaylord,
John Gaylord and John D. Critser,  which will expire in April 1998,  under which
they each receive annual salaries of $150,000 per annum. The agreements  provide
that the  executive  will be  eligible  to receive  short-term  incentive  bonus
compensation if the Company is profitable,  the amount of which, if any, will be
determined  by the  Board  of  Directors  based on the  employee's  performance,
contributions to the Company's  success and on the Company's ability to pay such
incentive  compensation.  The employment agreements also provide for termination
based on

39696.4
                                      -20-

<PAGE>



death, disability, voluntary resignation or material failure in performance. The
employment agreements provide for severance payments upon termination unless the
executive is terminated  without cause, in which case the executive will receive
one  year's  salary  as  severance.   The  agreements  contain   non-competition
provisions  that preclude each  executive  from competing with the Company for a
period of one year from the date of termination of employment.

Stock Options

         No options were granted to, held or exercised  by, any of the Company's
officers during the fiscal year ended December 31, 1996. The Company has adopted
the 1994 Stock Option Plan under which up to 333,333  options to purchase shares
of Common Stock may be granted to key employees,  consultants and members of the
Board of  Directors of the  Company.  The exercise  price of the options will be
determined by the Stock Option Committee selected by the Board of Directors, but
the  exercise  price will not be less than 85% of the fair  market  value of the
Common Stock on the date of grant.

Item 11.  Security Ownership of Certain Beneficial Owners and Management.

                             PRINCIPAL SHAREHOLDERS

         The following  table sets forth certain  information as of February 28,
1997 as to the Common  Stock and Series A Preferred  Stock  ownership of each of
the  Company's  directors,   executive  officers,  all  executive  officers  and
directors as a group and all persons  known by the Company to be the  beneficial
owners of more than five percent of the Company's Common Stock.


39696.4
                                      -21-

<PAGE>



<TABLE>
<CAPTION>
                                           Ownership of Common Stock and Series A Preferred Stock
  
                                                                                   
                                                                           
Name and Address of Beneficial      Common Stock  Common      Series A            Series A 
- ------------------------------      Number of     Stock       Preferred           Preferred Stock            
             Owner                  Shares(1)     Percentage  Stock - Number      Percentage
             -----                  ------        ----------  --------------      ----------
<S>                                 <C>           <C>         <C>                 <C>
George Gaylord......................678,580(2)(4)     17.9%         28,320          47.2%
  2611 Clarion Court
  Columbus, Ohio  43220
John Gaylord........................496,036(2)(3)     13.1%         20,720           34.5
  8836 Finlarig Drive
  Dublin, Ohio  43017
Judy Gaylord........................198,344(2)        5.2%           2,945            4.9
  8667 Blanca Ct.
  Powell, Ohio  43065
Janet Gaylord Goodburn..............198,344(2)        5.2%           2,946            4.9
  3935 Cedric Lane
  Dublin, Ohio  43017
Susan Gaylord Noble.................198,344(2)        5.2%           2,945            4.9
  2933 Kicking Bird Trace
  Dublin, Ohio  43017
John D. Critser.................... 160,877(2)(4)     4.3%           2,124            3.5
  8562 Torwoodlee Ct.
  Dublin, Ohio  43017
Martin C. Licht.....................                    -             -                 -
  Selden Lane
  Greenwich, Connecticut
  06831
- --------------------------------

All present officers and
directors as a group
  (5 persons).......................1,533,837         40.5%                           100%

</TABLE>

(1)  Unless otherwise noted, all persons named in the table have sole voting and
     dispositive  power with  respect to all shares of Common Stock and Series A
     Preferred Stock beneficially owned by them.

(2)  Each of these five members of the Gaylord family named,  as well as John D.
     Critser,  disclaims  beneficial  ownership of the  securities  owned by the
     other individuals named in the above table.

(3)  Includes  71,345  shares  of  Common  Stock  and  2,960  shares of Series A
     Preferred Stock owned by John Gaylord's wife, Jennifer Lynn Gaylord.

(4)  The foregoing does not reflect an agreement between Mr. Critser and George
     Gaylord whereby George Gaylord may purchase from Mr. Critser up to the
     following number of

39696.4
                                      -22-

<PAGE>



     shares if Mr.  Critser's  employment with the Company is terminated for any
     reason during any of the 12-month  periods ending on July 31st of the years
     indicated:  78,992  shares (1997) and 39,497  shares  (1998).  The purchase
     price for the shares of Common Stock will be Mr. Critser's cost.


Item 12.  Certain Relationships and Related Transactions.

         Pursuant to an  agreement  dated  September  12, 1994  between  Gaylord
Family  Limited  ("GFL") and the  Franchisor,  the Franchisor has agreed to make
payments to GFL for the  development  of the  superstore  concept for two Little
Professor  bookstores.  GFL is  owned by John  Gaylord,  George  Gaylord,  Janet
Gaylord  Goodburn,  Susan  Gaylord Noble and Judy Gaylord.  The  Franchisor  has
agreed to pay to GFL 25% of the initial  franchise fees and 33% of the royalties
paid to the  Franchisor by Little  Professor  bookstores  unaffiliated  with the
Company  located in Ft.  Wayne,  Indiana  (the "Ft.  Wayne  Store")  and Reston,
Virginia (the "Reston Store").  GFL received $48,621 in 1995 and $21,670 in 1996
pursuant to such agreement.  George Gaylord receives all of the payments, net of
expenses, received by GFL from the Franchisor.

         John Gaylord and George Gaylord have guaranteed, jointly and severally,
certain  loans in the  aggregate  principal  amount of $559,994  due to Bank One
Columbus,  N.A.  John Gaylord and Jennifer Lynn  Gaylord,  his wife,  and George
Gaylord have mortgaged  their  respective  residences to secure the  guarantees.
John Gaylord and Jennifer Lynn Gaylord have  guaranteed,  jointly and severally,
the  lease  for the  Cookstore  located  in the  Lane  Avenue  Shopping  Center,
Columbus,  Ohio.  George  Gaylord has  guaranteed  the lease for the  Superstore
located in the Lane Avenue Shopping Center,  Columbus,  Ohio. In addition,  John
Gaylord  and George  Gaylord  have  jointly  and  severally  guaranteed  certain
promissory notes in the aggregate principal amount of $300,000.

         George  Gaylord is a founder of the  Company and may be deemed a parent
of the Company as a result of his ownership of approximately 17.9% of the Common
Stock,  his service as a director,  and his  relationship  to his  children  who
collectively owned  approximately 28.7% of the Common Stock. John Gaylord may be
deemed a parent of the  Company as a result of his  ownership  of  approximately
13.1% of the Common Stock,  including the 71,345 shares of Common Stock owned by
his wife,  Jennifer  Lynn  Gaylord,  his  executive  position,  his service as a
director,  and  his  relationship  to  his  father,  George  Gaylord,  who  owns
approximately 17.9% of the Common Stock .

         As of December 31, 1996,  George Gaylord,  John Gaylord,  Susan Gaylord
Noble,  Janet Gaylord Goodburn and Judy Gaylord owed the Company an aggregate of
$67,112 in connection with advances made to such  individuals by the Company and
the  Subsidiaries.  The debt is  evidenced  by a term note (the  "Note"),  dated
February 28, 1995, in the original  principal amount of $88,701 executed by such
individuals. Each of the parties are jointly and severally liable for the entire
amount due under the Note. The Note bears interest at 8.5% per annum and

39696.4
                                      -23-

<PAGE>



is payable in sixty equal monthly  installments  of principal and interest which
commenced August 1, 1995.

         Martin C. Licht,  a partner of Lane &  Mittendorf  LLP,  the  Company's
counsel,  is a director of the Company.  The Company  paid  $240,594 in 1995 and
$185,000 in 1996 to law firms in which Martin C. Licht was a member.


   Item 13. Exhibits, Financial Statement Schedules, and Reports on Form 8-K.


(a)      Index to Financial Statements

    1.   Financial Statements                                               Page

         Independent Auditor's Report                                       F-2

         Consolidated Balance Sheet - December 31, 1996                     F-3

         Consolidated Statements of Operations - Years Ended 
         December 31, 1996, and 1995                                        F-4
        
         Consolidated Statement of Changes in Stockholders' 
         the years ended December 31, 1996 and 1995                         F-5

         Consolidated Statements of Cash Flow - Years Ended 
         December 31, 1996 and 1995                                         F-6
         
         Notes to Financial Statements                                      F-7 

    2.   Financial Statement Schedules

         None

    3.  Exhibits Included Herein

         See Exhibit  Index on page 25 hereof for the exhibits  filed as part of
         this Form 10-KSB.

(b) Reports on Form 8-K

    There were no reports on Form 8-K filed  with the  Securities  and  Exchange
    Commission during the quarter ended December 31, 1996.


39696.4
                                      -24-

<PAGE>



(c) Exhibit Index

Number                              Description of Exhibit

3.1  --  Certificate of Incorporation of the Company.+
3.2  --  By-Laws of the Company.+
4.1  --  Form of Warrant Agreement between the Company and Continental Stock 
         Transfer & Trust Company, as warrant agent.+
4.2  --  1994 Stock Option Plan, as amended.+
4.3  --  Specimen Certificate of the Company's Warrant.+
4.4  --  Form of Underwriter's Warrants.+
10.1 --  Form of Employment Agreement between the Company and John D. Critser.+
10.2 --  Form of Employment Agreement between the Company and John Gaylord.+
10.3 --  Form of Employment Agreement between the Company and George Gaylord.+
10.4 --  Agreements between the Subsidiaries and Bank One, Columbus, N.A.+
10.5 --  Exchange Agreement, dated as of August 1, 1994, by and among George
         Gaylord, John Gaylord, Janet Gaylord Goodburn, Susan Gaylord Noble, 
         Judy Gaylord, Jennifer Lynn Gaylord, John D. Critser and Gaylord
         Companies, Inc.+
10.6 --  Lease, dated September 30, 1987, between UAP-Columbus JV326132, as 
         Landlord and Gaylord Book Company, as Tenant, as amended, for premises 
         located at 1655 and 1657 West Lane Avenue,Lane Avenue Shopping Center,
         Upper Arlington, Ohio.+
10.7 --  Lease, dated December 15, 1988, between Retail Projects of Cincinnati,
         Inc., as Landlord, and Little Professor Enterprises, Inc., as Tenant, 
         as subsequently assigned to Gaylord's Inc. and amended, for premises
         located at Space 180, Forest Fair Mall, Forest Park, Ohio.+
10.8 --  Lease,  dated June 13, 1989,  between  UAP-Columbus  JV326132,  as
         Landlord,  and The  Cookstore,  Inc.,  as  Tenant,  as  amended,  for
         premises located at 1677 West Lane Avenue, M-1/4 and M-6, Lane Avenue
         Shopping Center, Upper Arlington, Ohio.+
10.9 --  Lease, dated September 24, 1990, between Planned Communities Company, 
         as Landlord, and Little Professor Enterprises, Inc., as Tenant, for 
         premises located at Worthington Square Shopping Center, Worthington, 
         Ohio.+
10.10 -- Lease,   dated  July  16,  1992,   between  Sawmill  Place  Plaza
         Associates,  as Landlord, and Little Professor Enterprises,  Inc., as
         Tenant, as amended, for premises known as Space 122, Plaza at Sawmill
         Place, 2700 Sawmill Place Blvd., Columbus, Ohio.+
10.11 -- Lease, dated September 10, 1993, between  UAP-Columbus,  JV326132,
         as Landlord,  and Gaylord Book Co., Inc., as Tenant, as amended,  for
         premises located at 1595 West Lane Avenue, Upper Arlington, Ohio.+
10.12 -- Lease,  dated  September 13, 1993,  between  Aetna Life  Insurance
         Company,  as Landlord,  and Gaylord  Companies,  Inc., as Tenant, for
         premises located at Worthington Mall, Worthington, Ohio.+

39696.4
                                   -25-
<PAGE>
                                   
Number            Description of Exhibit


10.13  --  Lease, dated October 21, 1993, between Greater Boardman Plaza, Inc., 
           as Landlord, and Gaylord Enterprises, Inc., as Tenant, for premises 
           located at Room No. 101, Greater Boardman Plaza Shopping Center, 255
           Boardman-Canfield Road, Youngstown, Ohio.+
10.14  --  Lease,  dated July 15, 1994,  between Glimcher  Properties Limited
           Partnership,  as  Landlord,  and Gaylord  Companies,  as Tenant,  for
           premises  located  at the Mall at  Fairfield  Commons,  Store  #E181,
           Beavercreek, Ohio.+
10.15  --  Lease,   dated  August  19,  1994,   between   DeBartolo  Capital
           Partnership,  as Landlord,  and The Cookstore  Inc.,  as Tenant,  for
           premises located at Room 240, Summit Mall Shopping Center,  3265 West
           Market Street, Akron, Ohio.+
10.16  --  Sublease, dated August 31, 1994, between J.E. Hanger, Inc., sublessor
           and The Gaylord Companies, Inc., sublessee, as a sublease under the
           master lease dated April 23, 1991 between Teachers Insurance and 
           Annuity Association, as lessor, and J.E.Hanger, Inc., as lessee, for 
           premises located at 4006 Venture Court, Columbus,Ohio.+
10.17  --  Consignment Agreement, dated February 25, 1989, between Ingram 
           Industries, Inc., as Consignor, and Gaylord's, Inc., as Consignee, 
           relating to the store located at 1018 Forest Fair Drive, Cincinnati, 
           Ohio.+
10.18  --  Consignment Agreement dated May 21, 1991, between Ingram Book 
           Company, as Consignor, and Little Professor Enterprises, Inc., as 
           Consignee, relating to the store located at 155 Worthington Square, 
           Worthington, Ohio.+
10.19  --  Consignment Agreement, dated February 10, 1993, between Ingram Book 
           Company, as Consignor, and Gaylord Book Company, as Consignee, 
           relating to the store located at 1646 W.Lane Avenue, Columbus, Ohio.+
10.20  --  Consignment Agreement, dated February 10, 1993, between Ingram Book 
           Company, as Consignor, and Little Professor Enterprises, Inc., as 
           Consignee, relating to the store located at 6490 Sawmill Road, 
           Columbus, Ohio.+
10.21  --  Consignment  Agreement,  dated December 1993,  between Ingram Book
           Company, as Consignor,  and Gaylord Enterprises,  Inc., as Consignee,
           relating  to  the  store  located  at  101  Boardman-Canfield   Road,
           Boardman, Ohio.+
10.22  --  License Agreement, dated as of January 1, 1994, between Sawworth Book
           Company, as License Owner, and Little Professor Book Centers, Inc., 
           as Franchisor, relating to 55 Worthington Square, Worthington, Ohio.+
10.23  --  License  Agreement,  dated as of January 1, 1994, between Sawworth
           Book Company,  as License Owner,  and Little  Professor Book Centers,
           Inc., as Franchisor, relating to 6490 Sawmill Road, Columbus, Ohio.+
10.24  --  License  Agreement,  dated as of January 1, 1994,  between Gaylord
           Enterprises,  Inc.,  as  License  Owner,  and Little  Professor  Book
           Centers, Inc., as Franchisor, relating to 101 Boardman-Canfield Road,
           Boardman, Ohio.+ 
           
39696.4
                                      -26-
<PAGE>
                             
10.25  --  License Agreement, dated as of January 1, 1994, between Gaylord's,
           Inc., as License Owner, and Little  Professor Book Centers,  Inc., as
           Franchisor, relating to 1018 Forest Fair Drive, Cincinnati, Ohio.+
10.26  --  License Agreement, dated as of January 1, 1994, between Gaylord Book 
           Company, as License Owner, and Little Professor Book Centers, Inc., 
           as Franchisor, relating to 1657 W. Lane Avenue, Columbus, Ohio.+
10.27  --  Agreement, dated as of January 1, 1994, between the Company and 
           Little Professor Book Centers, Inc.+
10.28  --  Letter Agreement, dated September 12, 1994, from Little Professor
           Book Centers, Inc. to Gaylord Family Limited.+
10.29  --  Mutual Release Agreement, dated September 12, 1994, among Little 
           Professor Book Centers, Inc. and the Company Gaylord's, Inc., Gaylord
           Family Investments, Inc., Gaylord Book Company, Sawworth Book 
           Company, Gaylord Enterprises, Inc., Gaylord Family Limited, George 
           Gaylord and John Gaylord.+
10.30  --  Loan  Agreement with Bank One+ 
21.1   --  List of  Subsidiaries.+ 
27.1   --  Financial Data Schedule.*

* Filed with this Form 10-KSB

+ Previously Filed with Registration Statement No. 33-90832.



39696.4
                                      -27-

<PAGE>


                                                    SIGNATURES


         Pursuant to the  requirements  of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this Report to be signed on
its behalf by the undersigned, thereunto duly authorized.      

Dated:          April 14, 1997    GAYLORD COMPANIES, INC.

                                  By:      /S/ JOHN D. CRITSER
                                          --------------------------------------
                                           John D. Critser, President, Chief
                                           Operating Officer, Director
                                  

                                  By:      /S/ JOHN GAYLORD 
                                          --------------------------------------
                                           John Gaylord, Chairman of the
                                           Board, Chief Executive Officer,
                                           Treasurer, Chief Financial Officer
                                           and Director
                                                              

         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
this  Report has been  signed  below by the  following  persons on behalf of the
Registrant in the capacities and on the date indicated.


Name                                Title                             Date
- ---------------------  -----------------------------------       ---------------
/S/ JOHN D. CRITSER
- ---------------------
John D. Critser        President, Chief Operating Officer,       April 14, 1997
                       Director

/S/ JOHN GAYLORD
- ---------------------
John Gaylord           Chairman of the Board, Chief              April 14, 1997
                       Executive Officer, Treasurer, Chief
                       Financial Officer and Director

/S/ MARTIN C. LICHT
- ---------------------
Martin C. Licht        Director                                  April 14, 1997

/S/ GEORGE GAYLORD
- ---------------------
George Gaylord         Senior Chairman                           April 14, 1997
                       of the Board and
                       Director



39696.4
                                      -28-
<PAGE>


                    GAYLORD COMPANIES, INC. AND SUBSIDIARIES

                          INDEX TO FINANCIAL STATEMENTS





                                                                           Page
                                                                          ------
Independent Auditors' Report                                                F-2

Consolidated Balance Sheet at December 31, 1996                             F-3

Consolidated Statement of Operations for the years ended
 December 31, 1996 and 1995                                                 F-4

Consolidated Statement of Stockholders' Equity for the years
 ended December 31, 1996 and 1995                                           F-5

Consolidated Statement of Cash Flows for the years ended
 December 31, 1996 and 1995                                                 F-6

Notes to Consolidated Financial Statements                                  F-7



                                                F - 1

<PAGE>


                          INDEPENDENT AUDITORS' REPORT

To the Shareholders and
   Board of Directors
Gaylord Companies, Inc.

                  We have audited the accompanying consolidated balance sheet of
Gaylord  Companies,  Inc. and  subsidiaries  as of December  31,  1996,  and the
related consolidated  statements of operations,  stockholders'  equity, and cash
flows for the years ended December 31, 1996 and 1995. These financial statements
are the  responsibility of the Company's  management.  Our  responsibility is to
express an opinion on these financial statements based on our audits.

                  We conducted our audits in accordance with generally  accepted
auditing  standards.  Those standards require that we plan and perform the audit
to obtain reasonable  assurance about whether the financial  statements are free
of material misstatement. An audit includes examining, on a test basis, evidence
supporting  the amounts and  disclosures in the financial  statements.  An audit
also includes assessing the accounting principles used and significant estimates
made by  management,  as well as  evaluating  the  overall  financial  statement
presentation.  We believe  that our audits  provide a  reasonable  basis for our
opinion.

                  In our opinion,  the  financial  statements  referred to above
present  fairly,  in all material  respects,  the financial  position of Gaylord
Companies,  Inc. as of December 31, 1996,  and the results of its operations and
its cash flows for the years ended December 31, 1996 and 1995 in conformity with
generally accepted accounting principles.


                                                   /s/ Feldman Radin & Co., P.C.
                                                  ------------------------------
                                                   Feldman Radin & Co., P.C.
                                                   Certified Public Accountants
February 28, 1997,
   March 27, 1997 as to Note 11
    and April 15, 1997 as to Note 5



                                      F - 2

<PAGE>

                             GAYLORD COMPANIES, INC.

                                  BALANCE SHEET

                                DECEMBER 31, 1996



                                                    ASSETS

CURRENT ASSETS:
     Cash                                                      $        818,518
     Accounts receivable - trade                                         80,329
     Other receivables                                                  177,217
     Inventories                                                      2,210,240
     Prepaid expenses and other current assets                          210,539
                                                                ----------------

         TOTAL CURRENT ASSETS                                         3,496,843

PROPERTY AND EQUIPMENT                                                  723,576
GOODWILL                                                                120,292
DEFERRED INCOME TAXES                                                   398,196
INVESTMENT                                                              125,000
OTHER ASSETS                                                             26,977
                                                                ----------------

                                                               $      4,890,884
                                                                ================

                                     LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES:
     Accounts payable and accrued expenses                     $      2,244,918
     Sales and other taxes payable                                      190,474
     Line of credit                                                     395,000
     Convertible notes                                                  270,000
     Current portion of long-term debt                                  164,994
                                                                ----------------

         TOTAL CURRENT LIABILITIES                                    3,265,386

NOTE PAYABLE, net of discount                                           214,667

STOCKHOLDERS' EQUITY:
     Cumulative preferred stock, par value 
         $.01 per share;  1,500,000 shares
         authorized, 60,000 shares issued and outstanding               300,000
     Common stock, par value $.01 per share;  
         10,000,000 shares authorized, 3,635,000 
         shares issued and outstanding                                   36,350
     Paid-in-capital in excess of par                                 2,338,938
     Accumulated deficit                                               (999,219)
     Receivable for stock                                              (168,571)
     Unearned stock compensation                                        (96,667)
                                                                ----------------

         TOTAL STOCKHOLDERS' EQUITY                                   1,410,831
                                                                ----------------

                                                               $      4,890,884
                                                                ================

    The notes are an integral part of the consolidated financial statements.
                                       F-3

<PAGE>
                             GAYLORD COMPANIES, INC.

                             STATEMENT OF OPERATIONS



                                                   Year ended December 31,
                                             -----------------------------------
                                                   1996               1995
                                             ---------------    ----------------

NET SALES                                   $    13,304,394   $      13,722,144

COST OF GOODS SOLD, including store 
     occupancy and delivery costs                 9,866,911          10,177,693
                                             ---------------    ----------------

GROSS PROFIT                                      3,437,483           3,544,451
                                             ---------------    ----------------

OPERATING EXPENSES:
     Store operating expenses                     2,473,243           2,394,236
     Administrative                               1,333,846           1,206,874
     Depreciation and amortization                  193,810             246,991
                                             ---------------    ----------------
                                                  4,000,899           3,848,101
                                             ---------------    ----------------

OPERATING INCOME (LOSS)                            (563,416)           (303,650)
                                             ---------------    ----------------

OTHER INCOME (EXPENSE):
     Interest expense                              (327,734)           (391,081)
     Interest income                                 15,917               4,448
     Amortization of discount on 
     notes payable                                  (10,667)           (190,208)
     Amortization of debt issue costs              (139,319)                  -
     Other - net                                     37,409               3,074
                                             ---------------    ----------------
                                                   (424,394)           (573,767)
                                             ---------------    ----------------

INCOME (LOSS) BEFORE INCOME TAXES                  (987,810)           (877,417)

INCOME TAX BENEFIT                                        -             267,490
                                             ---------------    ----------------

NET INCOME (LOSS)                          $       (987,810)  $        (609,927)
                                             ===============    ================

EARNINGS (LOSS) PER COMMON SHARE           $          (0.33)  $           (0.29)
                                             ===============    ================

WEIGHTED AVERAGE COMMON SHARES USED               3,103,957           2,125,000
                                             ===============    ================











    The notes are an integral part of the consolidated financial statements.

                                       F-4

<PAGE>
<TABLE>
<CAPTION>
                                                         GAYLORD COMPANIES, INC.

                                               STATEMENT OF CHANGES IN STOCKHOLDERS' EQUITY


                                                                            Paid-in     Unearned                                    
                                    Preferred Stock        Common Stock     Capital in  Stock                   Retained            
                               ----------------------    -----------------  Excess of   Compen-      Receivable Earnings
                                    Shares     Amount    Shares     Amount  Par Value   sation       for Stock (Deficit)     Totals
                               ------------   -------   --------   -------  ----------  ---------    --------- --------   ----------
<S>                            <C>           <C>        <C>        <C>      <C>         <C>        <C>        <C>        <C>

BALANCE - DECEMBER 31, 1994               -  $      -   2,000,000  $20,000  $  226,024  $      -   $        -  $639,897  $  885,921

Sale of preferred stock              60,000   300,000           -        -           -         -            -         -     300,000
Sale of common stock and warrants         -         -     750,000    7,500   1,374,793         -            -         -   1,382,293
Dividends paid on preferred stock         -         -           -        -           -         -            -    (5,379)     (5,379)
Net loss                                  -         -           -        -           -         -            -  (609,927)   (609,927)
                               ------------   -------   ---------  -------  ----------  ---------    -------- ---------   ---------

BALANCE - DECEMBER 31, 1995          60,000   300,000   2,750,000   27,500   1,600,817         -            -    24,591   1,952,908

Sale of stock to consultant               -         -     300,000    3,000     297,000         -     (168,571)        -     131,429
Shares issued with note payable           -         -     180,000    1,800      94,200         -            -         -      96,000
Shares issued for services                -         -     170,000    1,700     112,050  (110,000)           -         -       3,750
Conversion of notes, net of associated
 deferred debt issue costs                -         -     235,000    2,350     234,871         -            -         -     237,221 
Dividends on preferred stock              -         -           -        -           -         -            -   (36,000)    (36,000)
Amortization of unearned stock
 compensation                             -         -           -        -           -    13,333            -         -      13,333
Net loss                                  -         -           -        -           -         -            -  (987,810)   (987,810)
                               ------------   -------   ---------  -------   ---------   -------   ----------  --------   ---------

BALANCE - DECEMBER 31, 1996          60,000  $300,000   3,635,000  $36,350  $2,338,938  $(96,667)   $(168,571)$(999,219) $1,410,831
                               ============   =======   =========  =======   =========   =======     ========   =======   ==========

</TABLE>




    The notes are an integral part of the consolidated financial statements.

                                      F-5
<PAGE>
                    GAYLORD COMPANIES, INC. AND SUBSIDIARIES

                      CONSOLIDATED STATEMENT OF CASH FLOWS
<TABLE>
<CAPTION>
                                                                                                      Year ended December 31,
                                                                                                 -----------------------------------
                                                                                                       1996               1995
                                                                                                 ---------------    ----------------
<S>                                                                                           <C>                 <C>   
CASH FLOWS FROM OPERATING ACTIVITIES:
     Net income (loss)                                                                         $       (987,810)  $        (609,927)
                                                                                                
     Adjustments to reconcile net income (loss) to net
     cash provided (used) by operating activities:
         Depreciation and amortization                                                                  193,810             246,991
         Non cash imputed compensation expense                                                           57,012                   -
         Gain on disposal of property and equipment                                                        (602)                  -
         Amortization of discount on notes payable                                                       10,667             190,208
         Changes in assets and liabilities:
            Decrease (increase) in accounts receivable                                                  (38,231)             (9,674)
            Decrease (increase) in other receivables                                                     16,490               5,844
            Decrease (increase) in inventory                                                           (399,788)              3,148
            Decrease (increase) in prepaid expenses and other assets                                    (96,668)            (60,505)
            Decrease (increase) in other assets                                                          11,136               8,862
            Decrease (increase) in deferred income taxes                                                      -            (261,112)
            Increase (decrease) in accounts payable                                                     551,627            (253,272)
            Increase (decrease) in sales and other taxes payable                                         11,171              32,560
            Increase (decrease) in other current liabilties                                                   -             (51,823)
            Decrease (increase) in deferred registration costs                                                -             192,832
                                                                                                 ---------------    ----------------
                NET CASH PROVIDED (USED) BY OPERATING ACTIVITIES                                       (671,186)           (565,868)
                                                                                                 ---------------    ----------------
CASH FLOWS FROM INVESTING ACTIVITIES:
     Purchase of property and equipment                                                                (204,551)            (26,775)
     Proceeds from sale of property and equipment                                                         3,785                   -
                                                                                                 ---------------    ----------------
                NET CASH PROVIDED (USED) BY INVESTING ACTIVITIES                                       (200,766)            (26,775)
                                                                                                 ---------------    ----------------

CASH FLOWS FROM FINANCING ACTIVITIES:
     Proceeds from issuance of preferred stock                                                                -             300,000
     Proceeds from issuance of common stock and warrants, net of expenses                                69,721           1,382,293
     Dividends paid                                                                                     (36,000)             (5,379)
     Proceeds from note payable                                                                         204,000                   -
     Proceeds from bank debt                                                                            395,000             250,000
     Repayments of bank debt                                                                           (463,770)           (688,817)
     Proceeds from issuance of convertible notes                                                        622,500                   -
     (Increase) decrease in restricted cash                                                             250,000            (250,000)
     Principal payments of capital lease obligations                                                          -              (8,062)
                                                                                                 ---------------    ----------------
                NET CASH PROVIDED (USED) BY FINANCING ACTIVITIES                                      1,041,451             980,035
                                                                                                 ---------------    ----------------
NET INCREASE (DECREASE) IN CASH                                                                         169,499             387,392

CASH AT BEGINNING OF YEAR                                                                               649,019             261,627
                                                                                                 ---------------    ----------------
CASH AT END OF YEAR                                                                            $        818,518   $         649,019
                                                                                                 ===============    ================
SUPPLEMENTAL CASH FLOW DISCLOSURES:
     Cash paid during the year for:
         Interest                                                                              $        318,612   $         147,391
                                                                                                 ===============    ================
         Income taxes                                                                          $              -   $               -
                                                                                                 ===============    ================
     Non cash financing and investing activity:
         Conversion of notes payable to common stock                                           $        352,500   $               -
                                                                                                 ===============    ================
         Common stock issued for future services                                               $        112,500   $               -
                                                                                                 ===============    ================
         Receivable for common stock                                                           $        168,571   $               -
                                                                                                 ===============    ================
</TABLE>
    The notes are an integral part of the consolidated financial statements.
                                       F-6
<PAGE>


                    GAYLORD COMPANIES, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                                DECEMBER 31, 1996


1.       SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

         (a)   Basis of Presentation

         The financial  statements of Gaylord  Companies,  Inc. (the  "Company")
         include  the  accounts  of  the  Company  and  its  subsidiaries.   All
         significant intercompany balances and transactions have been eliminated
         in the consolidated  financial  statements.  The Company is a specialty
         retailer  of  books,  quality  cookware  and  serving  equipment,  with
         operations in Ohio, Indiana and Kentucky.

         The  preparation of financial  statements in conformity  with generally
         accepted  accounting  principles  requires management to make estimates
         and  assumptions  that  effect  the  reported  amounts  of  assets  and
         liabilities and disclosure of contingent  assets and liabilities at the
         date of the financial statements,  and the reported amounts of revenues
         and expenses during the reporting  period.  Actual results could differ
         from those estimates.

         (b)  Inventories

         Inventories  are  stated  at the  lower  of  cost  or  market.  Cost is
         determined using the retail method and the FIFO method.

         (c) Investments

         The Company adopted SFAS No. 115,  "Accounting for Certain  Investments
         in Debt and Equity Securities." This SFAS requires, among other things,
         that securities  designated as available for sale be revalued at period
         end with the unrealized gain or loss, net of tax effect, recorded as an
         element of stockholders'  equity.  The held to maturity  classification
         includes debt  securities  that the Corporation has the positive intent
         and ability to hold to maturity  which are carried at  amortized  cost.
         The  available  for  sale  classification   includes  debt  and  equity
         securities which are carried at fair value.  Unrealized gains or losses
         on securities  available for sale are included as a separate  component
         of stockholders' equity, net of tax effect.


                                      F - 7

<PAGE>



         The Company  has an eleven  percent  interest in the common  stock of a
         franchisor  organization,  Little Professor Book Company ("LPBC"), held
         for  long-term  investment  purposes,  which is  stated  at cost  which
         management  believes  approximates fair market value. An agreement with
         the  franchisor  states that the franchisor may purchase the stock from
         the Company at the end of the license agreements with the franchisor at
         the higher of cost, book value, or market value.

         (d)  Property and Equipment

         Property and equipment are stated at cost.  Property and equipment held
         under  capital  leases are stated at the lower of the present  value of
         minimum lease payments at the beginning of the lease term or fair value
         at the inception of the lease.

         Depreciation  of  property  and  equipment  is  calculated   using  the
         straight-line  method over the  estimated  useful  lives of the assets.
         Property  and  equipment   held  under  capital  leases  and  leasehold
         improvements  are  amortized  using the  straight-line  method over the
         shorter of the lease term or estimated useful life of the asset.

         (e) Goodwill

         Goodwill,  which  arose  as a  result  of  the  purchase  of one of the
         Company's  bookstores  in 1977 is being  amortized  on a  straight-line
         basis  over  a  period  of  40  years.   The   Company   assesses   the
         recoverability  of the goodwill by evaluating  whether the amortization
         of the goodwill balance over its remaining useful life can be recovered
         through projected  undiscounted  future results of the acquired entity.
         The  amount  of  goodwill  impairment,  if any,  is  measured  based on
         projected  discounted future results,  using a discount rate reflecting
         the Company's average cost of capital.

         (f)  Preopening Costs

         Expenses  associated  with the opening of new stores are  deferred  and
         amortized  ratably over a twelve month period  beginning on the date of
         the store opening.

         (g)  Net Earnings (Loss) Per Share

         Net earnings (loss) per share is computed based on the weighted average
         number of common  shares  outstanding  after giving effect to preferred
         stock dividends.




                                      F - 8

<PAGE>



         (h) Fair Value of Financial Instruments

         The  carrying   amounts   reported  in  the  balance  sheet  for  cash,
         receivables,  accounts  payable and accrued  expenses  approximate fair
         value based on the short-term maturity of these instruments.

         (i) Stock Based Compensation

         The Company accounts for stock transactions in accordance with APB 
         Opinion No. 25, "Accounting For Stock Issued To Employees."  In 
         accordance with Statement of Financial Accounting Standards No. 123, 
         "Accounting For Stock-Based Compensation," the Company has adopted the 
         pro forma disclosure requirements of Statement No. 123 in fiscal 1996.

         (j) Impairment of Long - Lived Assets

         The Company has adopted Statement of Financial Accounting Standards No.
         121,  "Accounting  For The  Impairment  Of  Long-Lived  Assets  And For
         Long-Lived  Assets To Be  Disposed  Of" as of  January  1,  1996.  Such
         adoption  had no  material  effect  on the  financial  position  of the
         Company.

2.       OTHER RECEIVABLES

         Other receivables consist of the following at December 31, 1996:

         Officers' receivable               $                67,112
         Other receivables                                  110,105
                                                   ----------------
                                            $               177,217
                                                   ================

         The officers'  receivable is due in monthly  installments  through July
         2000 and bears interest at the rate of 8.5% per annum.

3.       INVENTORIES

         The Company,  as  consignee,  has entered into  consignment  agreements
         whereby  title to the consigned  goods remain with the consignor  until
         sold by the Company. These consignment agreements have an original term
         of 2 years with  automatic  one-year  renewals,  unless  terminated  by
         either  party.  The  Company  is  obligated  to  pay  a  formula  based
         consignment  fee.  Such  formula  is based  on the  average  amount  of
         consigned  goods held during the period at prime plus 2 percent  (10.5%
         at December 31, 1996 and 1995) plus a fixed charge. The

                                      F - 9

<PAGE>



         total  consignment  fees for the years ended December 31, 1996 and 1995
         were $261,900 and $254,300, respectively.

         The Company may return consigned goods to the consignor up to a defined
         level  without  a  fee.  Upon  the   termination  of  the   consignment
         agreements,  the consignor shall be entitled to the immediate return of
         all of the consigned goods.

         As the consigned goods remain the property of the consignor until sold,
         the consigned goods (cost of  approximately  $2,871,000 at December 31,
         1996) are not reflected as inventory in the  accompanying  consolidated
         financial statements. The maximum amount of consigned goods the Company
         may  have on hand at any  time  cannot  exceed  $4,670,000  (at  retail
         value).   The  consigned  goods  sold  under  this   arrangement   were
         approximately  64% and 61% of cost of sales in the years ended December
         31, 1996 and 1995, respectively.

         Currently,  the Company is not in compliance with the provisions in the
         consignment  agreement with respect to the Company's inventory turnover
         ratios. Upon a default under the consignment agreements,  the consignor
         may terminate all of such consignment agreements.

4.       PROPERTY AND EQUIPMENT

         The  following is a summary of property  and  equipment at December 31,
         1996:

                                          Depreciable
                                              Life
                                       ------------------
Computers and equipment                      5 years          $          285,072
Leasehold improvements                      10 years                     550,213
Furniture and fixtures                       7 years                   1,091,179
                                                                ----------------
                                                                       1,926,464
Accumulated depreciation and amortization                              1,202,888
                                                                ----------------
                                                              $          723,576
                                                                ================







                                     F - 10

<PAGE>



5.       BANK DEBT

         The following is a summary of bank debt at December 31, 1996:

         Term loan                                           $           164,994
         Line of credit                                                  395,000
                                                                ----------------
                                                             $           559,994
                                                                ================


         In November 1995, the Company entered into a master financing agreement
         with its lending bank, which was amended in May 1996. Under the amended
         agreement,  the rate of  interest  was set at prime  plus  2.5% and all
         outstanding principal became due on January 10, 1997.

         The  Company's   accounts   receivable,   inventory  and  property  and
         equipment,  are pledged as security  under this loan  agreement.  Also,
         certain stockholders have personally guaranteed the debt.

         In April 1997, an amendment to this  financing  agreement  was  entered
         into  pursuant to which all  principal  becomes due by May 31, 1997 and
         the interest rate is increased to prime plus 3.5%.

6.       BRIDGE FINANCINGS

         In August 1994, the Company borrowed $500,000 in a bridge financing. In
         accordance  with  Accounting  Principles  Board  Opinion  No.  14,  the
         proceeds  received for the bridge financings were allocated between the
         equity and debt  securities  included  in such  units  based upon their
         relative  estimated fair values. The difference between the face amount
         and the  allocated  value of the debt was recorded as a discount on the
         notes payable  totaling  $150,000.  An additional  $57,500 of financing
         costs  were also  recorded  as  discounts.  The  remaining  unamortized
         discount  was  written  off  during  November  1995 upon the  Company's
         accelerated  repayment  of the bridge  loans with the  proceeds  of its
         Initial Public Offering.




                                     F - 11

<PAGE>




7.       COMMITMENTS AND CONTINGENCIES

         (i)  Leases

         The  Company  has ten  noncancelable  operating  leases,  covering  its
         headquarters and its store locations. Such leases expire variously over
         the next ten years, but also provide for renewal options.

         Future minimum lease payments under noncancelable  operating leases are
as follows:

                                                                   Operating
Year ending December 31,                                             leases
                                                                ----------------
1997                                                         $         1,162,471
1998                                                                   1,220,127
1999                                                                   1,022,610
2000                                                                     852,037
2001                                                                     873,708
Later years, through 2006                                              2,109,458

         Total rental expense for operating leases was $1,512,178 and $1,156,662
         in  1996  and  1995,  respectively,  including  contingent  rentals  of
         $141,389 and $166,266 in 1996 and 1995, respectively.

         (ii)  License Agreements

         Four of the subsidiaries  entered into five separate license agreements
         with LPBC with  respect  to six  bookstores.  The  initial  term of the
         license  agreements expired on December 31, 1996 and may be extended by
         the  Company  until  December  31,  2001.  Until such time as a renewal
         agreement  is  drafted,  the  Company  and LPBC are  operating  under a
         month-to-month  agreement under the same terms. The Company pays LPBC a
         royalty of 1/2 of 1% of  monthly  sales for all of the  bookstores.  If
         there is a  default  by any of the  Subsidiaries  under  any one of the
         license  agreements,  then  LPBC  may  terminate  all  of  the  license
         agreements.

         The  Company  and LPBC also  entered  into a  separate  agreement  (the
         "Supplementary   Agreement")   which  includes,   among  other  things,
         consulting  services to be rendered  to LPBC,  rights of first  refusal
         permitting the Company to open additional  franchises,  the termination
         of the license  agreements  and LPBC's  repurchase  of its common stock
         owned

                                     F - 12

<PAGE>



         by the Company. Pursuant to the Supplementary Agreement, the Company or
         LPBC  may  terminate  the  license  agreements  and  the  Supplementary
         Agreement  upon 12 months  notice  and the  payment  of  $100,000.  The
         initial  term of the  Supplementary  Agreement  expired on December 31,
         1996 and may be extended by LPBC until  December 31, 2001. In addition,
         upon the termination of the Supplementary Agreement, LPBC has the right
         to  repurchase  its shares of common  stock owned by the Company at the
         greater of the cost to the  Company,  the book value or the fair market
         value  of such  shares.  Until  such  time as a  renewal  agreement  is
         drafted,  the Company  and LPBC are  operating  under a  month-to-month
         agreement under the same terms. LPBC has granted the Company a right of
         first  refusal for the  opening of any Little  Professor  Bookstore  in
         Ohio, or in Collier County or Lee County,  Florida. Upon the opening of
         Little Professor Book Company  bookstores by third parties in excess of
         8,000 square feet in size,  LPBC will pay to the Company the greater of
         $10,000 or 15% of its then current initial  franchise fees plus 2/10 of
         1% of the monthly sales during the initial term of any such agreements.

         (iii)  Employment Agreements

         The Company has entered into  employment  agreements  with three of its
         executive  officers  which  expire  in  April  1998.  Aggregate  annual
         salaries under these agreements are $425,000.

         (iv)  Verbal Agreements

         The Company has  informal  agreements  with one of its major  suppliers
         with  respect to the  reduction  of certain  charges.  Such  reductions
         aggregate  approximately  $283,000  at  December  31,  1996,  which  is
         reflected  as a reduction  in the balance of the payable to this vendor
         on the Company's books. Such amounts have not formally been credited by
         the vendor to the Company's account.














                                     F - 13

<PAGE>



8.       INCOME TAX EXPENSE (BENEFIT)

         The Company accounts for income taxes under Statement of Financial 
         Accounting Standards No. 109.

         The differences between income taxes computed by applying the statutory
         federal  income tax rate (35%) and income tax expense  (benefit) in the
         consolidated financial statements are:

<TABLE>
<CAPTION>
                                                                            Years ended December 31,
                                                                  ---------------------------------------------
                                                                         1996                      1995
   
                                                                  ------------------       --------------------
<S>                                                             <C>                     <C>
Tax benefit computed at statutory rate                          $           (346,000)   $              (297,000)
State and local taxes, net of federal benefit                                      -                    (40,000)
Effect of permanent differences                                               29,000                     68,000

Other, net                                                                     3,000                      1,510
Tax benefit not recognized                                                   314,000                          -
                                                                  ------------------       --------------------
                                                                $                  -    $              (267,490)
                                                                  ==================       ====================
</TABLE>

         The Company had deferred tax assets total  $809,000,  representing  the
         tax effects of net operating loss carryforwards totaling $670,000, book
         depreciation in excess of tax depreciation of $110,000, and other items
         aggregating  $29,000  as  of  December  31,  1996.  The  Company  has a
         valuation allowance of approximately $411,000 as a reserve against such
         deferred tax assets.  The net  operating  loss  carryforwards  totaling
         approximately $1,676,000, expire in the years 2009 and 2011.

9.       STOCKHOLDERS' EQUITY

         On August 1, 1994, the Company adopted the 1994 Stock Option Plan under
         which up to 333,333  options to purchase  shares of common stock may be
         granted  to key  employees,  consultants  and  members  of the Board of
         Directors.  As of December 31, 1996,  no options have been issued under
         this plan.

         In March and May 1995,  certain principal  shareholders  surrendered an
         aggregate of 41,667 and 659,735 shares, respectively,  of the Company's
         common  stock and such shares were  retired.  These  transactions  were
         accounted  for as a  recapitalization  of the  Company  and were  given
         retroactive   effect  in  the   accompanying   consolidated   financial
         statements for all periods presented.

         In October 1995 the Company effected a stock split of one and 
         two-thirds shares for each

                                     F - 14

<PAGE>



         issued  and  outstanding  share  in the form of a stock  dividend.  All
         common  stock  data in these  financial  statements  are  retroactively
         adjusted to reflect this transaction.

         The Company can issue a maximum of 1,500,000 shares of preferred stock,
         in one or more series, containing such rights, including voting rights,
         dividend rates, redemption prices and liquidation  preferences,  as the
         Board of Directors may determine.

         In November 1995, the Company sold 60,000 shares of Series A Cumulative
         preferred stock to certain shareholders for $5.00 per share. The shares
         pay an annual  dividend  of $0.60 per share and  contain a  liquidation
         preference of $5.00 per share.

         In April 1996,  a  consultant  was issued  options to purchase  300,000
         shares for $1.00 per share. These were subsequently  exercised for cash
         of  $89,000,  services  valued at $42,429  and a  non-interest  bearing
         receivable totaling $168,571.

         In November  1996, a consultant  was issued  100,000 shares in exchange
         for a fifteen month service agreement. Such shares were valued at $1.00
         per share (the fair market  value),  with the  resulting  charge  being
         amortized over the fifteen month term of the agreement.

         During  1996,  an  aggregate  of 70,000  other  shares  were issued for
         services to various parties,  which were valued at their aggregate fair
         value of $15,000.

10.      INITIAL PUBLIC OFFERING

         The Company  completed  an Initial  Public  Offering in November  1995,
         selling a total of 750,000  shares of common stock for $3.00 per share,
         and  1,725,000  warrants at $0.10 per warrant.  The warrants  initially
         entitled  the holder to purchase  one share of Company  common stock at
         $3.00 per share  through  October 30, 2000.  At December 31, 1996,  the
         total number of shares  issuable upon the exercise of such warrants has
         been increased to 2,756,917 and the exercise price has been adjusted to
         $2.13 per share  pursuant to  anti-dilution  provisions.  Warrants  are
         redeemable  by the Company at $0.05 per  warrant,  generally,  upon the
         common  stock  achieving  certain  price  levels.  Net  proceeds to the
         Company   after   underwriter   discounts   and  other   expenses  were
         approximately $1.4 million. In connection with the public offering, the
         underwriter  received  warrants  which allow for the purchase of (after
         adjustment for anti-dilution provisions) an aggregate 269,103 shares at
         $2.52 per share at December 31, 1996.





                                     F - 15

<PAGE>



11.      CONVERTIBLE NOTES

         In June 1996,  the  Company  issued six month,  unsecured,  convertible
         notes with an aggregate face of amount of $622,500, which bear interest
         at the rate of 5% per annum,  and are convertible  into common stock at
         the rate of $1.50 per share.  Through  December 31,  1996,  $352,500 in
         principal was converted  into 235,000  shares of common stock.  Another
         $150,000 in principal was repaid in January 1997,  $60,000 was extended
         through  June  1997  at an  interest  rate of  17.5%  and  $60,000  was
         presented  for  payment in March  1997 and  became in default  upon not
         being repaid by the Company on March 27, 1997.

         Costs associated with this financing,  consisting of professional fees,
         aggregated approximately $252,000. Such costs were amortized to expense
         over the original  term,  with a pro rata amount of  unamortized  costs
         charged to paid in capital upon conversions to stock.

12.      NOTE PAYABLE

         In November 1996, the Company borrowed  $300,000 under an 18 month note
         payable  bearing  interest at 8% per annum.  The note is secured by the
         personal guarantees of certain of the Companies principal shareholders,
         and  will  be  secured  by all  the  assets  of the  Company  upon  the
         satisfaction  of the Company's  bank debt and release of the associated
         security  interest.  In  connection  with this  borrowing,  the Company
         issued 180,000 shares of common stock to the lender. In accordance with
         Accounting Principles Board Opinion No. 14, the proceeds were allocated
         between the debt and equity  securities  based on their  relative  fair
         value,  resulting  in a  note  discount  of  $96,000,  which  is  being
         amortized to expense over the term of the note. The unamortized balance
         of the discount is $85,333 at December 31, 1996.

13.      RETIREMENT PLAN

         In August 1996, the Company adopted a Supplemental Executive Retirement
         Plan to provide unfunded,  deferred  compensation  benefits to a select
         group of  management  employees,  with  eligibility  determined  at the
         discretion of the Compensation Committee of the Board of Directors. 
         Benefits are payable upon each participant  attaining  retirement age 
         (whether or not he actually retires),  and are  based on a  formula  
         which  provides  for a maximum annual retirement benefit not to exceed
         75% of the participant's  final average  earnings  prior to reaching  
         retirement  age, less any amounts earned  from the  Company  as a 
         result of the  participant's  continued employment.

         The Company's policy is to record the present value of the projected 
         post-retirement benefit over the remaining service period. 

                                     F - 16

<PAGE>




14.      SEGMENT INFORMATION

         Summary  information  for the  Company's  two  industry  segments is as
         follows:


<TABLE>
<CAPTION>

                                                             Bookstore             Cookstore               Total
                                                         -----------------      ---------------      ------------------
For the year ended December 31, 1996:
<S>                                                    <C>                   <C>                   <C>
                                                         
         Net Sales                                    $         9,806,454   $        3,497,940    $         13,304,394
         Cost of Goods Sold, including store
         occupancy and delivery costs                           7,580,345            2,286,565               9,866,910
                                                         -----------------      ---------------      ------------------
         Gross Profit                                           2,226,109            1,211,375               3,437,484
         Store Operating Expenses                               1,859,876              613,367               2,473,243
                                                         -----------------      ---------------      ------------------
         Store Level Income                                       366,233              598,008                 964,241
         Depreciation and Amortization                            125,477               68,334                 193,811
         Administrative                                         1,093,708              390,123               1,483,831
                                                         -----------------      ---------------      ------------------
         Operating income (loss)                      $          (852,952)   $         139,551                (713,401)
                                                         =================      ===============
         Other expenses                                                                                        274,409
                                                                                                     ------------------
         Income (loss) before taxes                                                                $          (987,810)
                                                                                                     ==================
         Identifiable assets                          $         2,803,849   $        1,859,984     $         4,663,833
                                                         =================      ===============
         Corporate assets                                                                                      227,051
                                                                                                     ------------------
         Total assets                                                                              $         4,890,884
                                                                                                     ==================
         Other information:
         Capital acquisitions                         $             2,410   $          178,419
                                                         =================      ===============
</TABLE>



                                     F - 17

<PAGE>



<TABLE>
<CAPTION>


For the year ended December 31, 1995:                        Bookstore             Cookstore                Total
                                                        ----------------      ----------------      ------------------
<S>                                                <C>                    <C>                  <C> 

       Net Sales                                   $          10,679,732  $          3,042,412 $            13,722,144
       Cost of Goods Sold, including store
       occupancy and delivery costs                            8,074,607             2,103,086              10,177,693
                                                        ----------------      ----------------      ------------------
       Gross Profit                                            2,605,125               939,326               3,544,451
       Store Operating Expenses                                1,803,698               590,538               2,394,236
                                                        ----------------      ----------------      ------------------
       Store Level Income                                        801,427               348,788               1,150,215
       Depreciation and Amortization                             156,128                90,863                 246,991
       Administrative                                            939,292               267,582               1,206,874
                                                        ----------------      ----------------      ------------------
       Operating income (loss)                     $            (293,993) $             (9,657)               (303,650)
                                                        ================      ================
       Other expenses                                                                                          573,767
                                                                                                    ------------------
       Income (loss) before taxes                                                              $              (877,417)
                                                                                                    ==================
       Identifiable assets                         $           2,385,618  $          1,620,389 $             4,006,007
                                                        ================      ================
       Corporate assets                                                                                        459,126
                                                                                                    ------------------
       Total assets                                                                            $             4,465,133
                                                                                                    ==================
       Other information:
              Capital acquisitions                 $              14,518  $             12,257
                                                        ================      ================

</TABLE>



                                     F - 18


<TABLE> <S> <C>

<PAGE>
<ARTICLE>                     5
<CIK>                         0000930114
<NAME>                        GAYLORD COMPANIES, INC.
<MULTIPLIER>                                   1
<CURRENCY>                                     U.S. DOLLARS
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                              DEC-31-1996
<PERIOD-START>                                 JAN-01-1996
<PERIOD-END>                                   DEC-31-1996
<EXCHANGE-RATE>                                1
<CASH>                                         818,518
<SECURITIES>                                   0
<RECEIVABLES>                                  80,329
<ALLOWANCES>                                   0
<INVENTORY>                                    2,210,240
<CURRENT-ASSETS>                               3,496,843
<PP&E>                                         1,926,464
<DEPRECIATION>                                 (1,202,888)
<TOTAL-ASSETS>                                 4,890,884
<CURRENT-LIABILITIES>                          3,265,386
<BONDS>                                        214,667
                          0
                                    300,000
<COMMON>                                       36,350
<OTHER-SE>                                     1,074,481
<TOTAL-LIABILITY-AND-EQUITY>                   4,890,884
<SALES>                                        13,304,394
<TOTAL-REVENUES>                               13,304,394
<CGS>                                          9,866,911
<TOTAL-COSTS>                                  12,340,154
<OTHER-EXPENSES>                               193,810
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             327,734
<INCOME-PRETAX>                                (987,810)
<INCOME-TAX>                                   0
<INCOME-CONTINUING>                            (987,810)
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   (987,810)
<EPS-PRIMARY>                                  (.33)
<EPS-DILUTED>                                  (.33)
        


</TABLE>


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