GENERAL MAGIC INC
8-K, 2000-05-22
PREPACKAGED SOFTWARE
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                UNITED STATES SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT
                         PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

DATE OF REPORT (DATE OF EARLIEST EVENT REPORTED):  May 18, 2000


                              GENERAL MAGIC, INC.
             (Exact name of registrant as specified in its charter)
<TABLE>
<S>                                      <C>                        <C>
          DELAWARE                                                            77-0250147
- ---------------------------------- -------------------------------- --------------------------------
(State or other jurisdiction of       (Commission File Number)             (I.R.S. Employer
incorporation)                                                           dentification Number)
</TABLE>
                420 NORTH MARY AVENUE SUNNYVALE, CALIFORNIA 94086
               (Address of principal executive offices) (Zip Code)


Registrant's telephone number, including area code: (408) 774-4000

                                 Not applicable
          (Former name or former address, if changed since last report)


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ITEM 5. OTHER EVENTS

     On May 18, 2000, General Magic, Inc., the Registrant, issued a press
release announcing that the Company will concentrate primarily on servicing the
business-to-business market and will discontinue its branded myTalk consumer
service over the next 45 days. A copy of the press release is filed as Exhibit
99.1 and incorporated herein by reference.

ITEM 7. FINANCIAL STATEMENTS AND EXHIBITS.

     (a) FINANCIAL STATEMENTS OF BUSINESS ACQUIRED. Not applicable.

     (b) PRO FORMA FINANCIAL INFORMATION. Not applicable.

     (c) EXHIBITS.

         Ehibit No.      Description

             99.1        Press release of the Registrant, dated May
                         18, 2000, announcing that the Company will
                         concentrate primarily on servicing the
                         business-to-business market and will
                         discontinue its branded myTalk consumer
                         service over the next 45 days.




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                                   SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                     General Magic, Inc.


May 22, 2000                          By: /s/ Mary E. Doyle
                                      ----------------------------------
                                              Mary E. Doyle
                                              General Counsel and Secretary


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                                  EXHIBIT INDEX

Exhibit No.     Description

  99.1          Press release of the Registrant, dated May 18, 2000, announcing
                that the Company will concentrate primarily on servicing the
                business-to-business market and will discontinue its branded
                myTalk consumer service over the next 45 days.



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Leili Eghball
TSI Communications, Inc.
1 + 650 635 0200 xt. 217
[email protected]


               General Magic Focuses on Voice Application Services
                         for Business-to-Business Market


     SUNNYVALE, Calif. (May 18, 2000) -- General Magic TM (Nasdaq: GMGC) a
leading application services provider, today announced that the Company will
concentrate primarily on servicing the business-to-business market. In this
regard, General Magic plans to discontinue its branded myTalk consumer service
over the next 45 days.

     "Market conditions have changed and in response to that, we have decided to
focus on what we do best -developing voice applications for companies such as
General Motors and its OnStar Virtual Advisor," said Steve Markman, chairman and
chief executive officer of General Magic. "Our management team believes that
shareholder value is best served by focusing on the B2B marketplace." The
Company intends to offer customized myTalk functionality through OEM
arrangements.

     General Magic participates in the fast-growing applications services
industry, providing comprehensive voice application services for customer
relationship management, and voice access digital messaging, Web content and
e-commerce. General Magic supports companies in this space by building voice
applications on its award-winning magicTalk TM multimedia communications
platform, integrating customized services and content offered by its customers.
General Magic will generate revenue though custom application development,
licensing fees, professional services fees, and voice service hosting fees.

     As of May 31, General Magic will discontinue voice access to the myTalk
service (www.mytalk.com)-- Web-based email will be accessible until June 30. To
help members transition to an alternative service, General Magic has notified
members and has provided a Web-based referral page to other partner services
that provide myTalk functionality.


About General Magic

     General Magic creates value for its customers through state-of-the-art
voice solutions. General Magic offers years of expertise in combining language,
personality, and logic to create a natural conversation between people and
information.

     As a voice application service provider, General Magic serves companies
with high volumes of customer contacts who need cost-effective solutions that
maintain the trust and loyalty of their customers. For more information about
General Magic, visit the Company's Web site at http://www.generalmagic.com.

                                     # # #

General Magic notes that some of the statements in this press release contain
forward-looking statements that involve substantial uncertainties. These
include, among others, statements concerning the adequacy of the Company's
financial resources to execute its business plan; market acceptance of the
Company's technologies and services; the Company's ability to attract, retain
and motivate key technical, marketing and management personnel; the ability of
the Company to establish and maintain relationships with businesses that have
high volume customer interactions, and to establish alliances with companies
that offer technology solutions for such businesses; the challenges inherent in
the development, delivery and implementation of complex technologies; the
ability of the Company's third party technology partners to timely develop,
license or support technology necessary to the Company's services; and the
Company's ability to respond to competitive developments. The forward-looking
statements in this press release involve known and unknown risks, uncertainties
and other factors that may cause industry trends, or actual results, performance
or achievement to be materially different from any future trends, results,
performance or achievements expressed or implied by these statements. These and
other risks are detailed in General Magic's Report on Form 10-Q filed with the
Securities and Exchange Commission on May 15, 2000.

General Magic, magicTalk and myTalk, are trademarks of General Magic, Inc., and
may be registered in certain jurisdictions.


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