NEW YORKER MARKETING CORP
10QSB, 1999-08-16
ICE CREAM & FROZEN DESSERTS
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   FORM 10-QSB

Quarterly Report pursuant to Section 13 or 15(d) of the Securities Exchange Act
              of 1934 for the quarterly period ended June 30, 1999

                         Commission file number 0-22431


                           NEW YORKER MARKETING CORP.
       (Exact name of Small Business Issuer as Specified in Its Charter)


               Delaware                            11-3214529
(State or other jurisdiction of        (I.R.S. Employer Identification No.)
incorporation or organization)

                    1122 Southern Boulevard, Bronx, NY 10459
                    (Address of principal executive offices)


         Issuer's telephone number, including area code (718) 893-2500

                      366 North Broadway, Jericho, NY 11753
              (Former Name, Former Address and Formal Fiscal Year,
                         if Changed Since Last Report)


    Check whether the issuer:  (1) has filed all reports required to be filed by
Section  13 or 15(d) of the  Exchange  Act  during  the past 12  months  (or for
shorter period that the  registrant was required to file such reports),  and (2)
has been subject to such filing requirements for the past 90 days.
Yes [X]    No [  ]

     Indicate the number of shares  outstanding of each of the issuer's  classes
of common equity, as of August 10, 1999: 1,695,782

        Transitional Small Business Disclosure Format (check one):
Yes [  ]  No  [ X ]

<PAGE>


                           NEW YORKER MARKETING CORP.


                                    - INDEX -



                                                                    Page(s)
                                                                    -------

PART I  Financial Information

        Consolidated Condensed Balance Sheets - June 30, 1999
        (unaudited) and December 31, 1998                              3

        Consolidated  Condensed  Statements of Operations -
        Three and Six Months Ended June 30, 1999 and 1998
        (unaudited)                                                    4

        Consolidated Condensed Statements of Cash Flows - Six
        Months Ended June 30, 1999 and 1998 (unaudited)                5

        Notes to Interim Consolidated Condensed Financial
        Statements                                                     6

        Management's Discussion and Analysis of Financial
        Condition and Results of Operations                            9


PART II Other Information                                              11


SIGNATURES                                                             12


        Exhibit 27 - Financial Data Schedule

<PAGE>


                         PART I. Financial Information

ITEM 1.  Financial Statements

                           NEW YORKER MARKETING CORP.
                            CONDENSED BALANCE SHEETS


                                     ASSETS

<TABLE>
<CAPTION>
                                                        June 30,        December 31,
                                                         1999               1998
                                                      -----------       ------------
                                                      (Unaudited)
<S>                                                    <C>               <C>
CURRENT ASSETS:
 Cash                                                  $  143,128        $ 19,166
 Accounts receivable, less allowance for doubtful
   accounts of $15,916 for 1998                           107,375          13,372
 Inventories                                              266,701          55,371
 Prepaid expenses                                          10,919          22,048
                                                       ----------      ----------
TOTAL CURRENT ASSETS                                      528,123         109,957
                                                       ----------      ----------
FIXED ASSETS - NET                                      1,900,748           1,210
                                                       ----------      ----------
OTHER ASSETS:
 Costs in excess of assets acquired - net                 543,928             -

 Restrictive covenant - net                               148,750             -
 Security deposits and other assets                           500         189,269
 Deferred offering costs                                      -            11,457
                                                       ----------      ----------
                                                          693,178         200,726
                                                       ----------      ----------
                                                       $3,122,049        $311,893
                                                       ==========      ==========

               - LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT) -

CURRENT LIABILITIES:
 Accounts payable - trade                              $  667,355        $670,205
 Short-term notes payable - acquisition                   394,365             -
 Other accrued liabilities                                321,098         157,473
 Notes payable - related parties                          165,000         346,586
 Notes payable - other                                    461,000         910,243
                                                        ---------       ---------
TOTAL CURRENT LIABILITIES                               2,008,818       2,084,507
                                                        ---------       ---------
LONG-TERM DEBT                                            385,635             -
                                                        ---------       ---------

COMMITMENTS AND CONTINGENCIES (Note 4)

STOCKHOLDERS' EQUITY (DEFICIT) (Note 2):
 Preferred stock, $.01 par value; 500,000 shares
     authorized; none issued or outstanding                    -              -
 Common stock, $.001 par value; 20,000,000 shares
     authorized; 1,695,782 and 1,030,582 post-split
     shares issued and outstanding for 1999 and 1998,
     respectively                                           1,696           1,031
 Additional paid-in capital                            15,111,254      11,510,758
 Deferred financing costs                                (438,000)     (1,029,600)
 Accumulated deficit                                  (13,947,354)    (12,254,803)
                                                      -----------     -----------
                                                          727,596      (1,772,614)
                                                      -----------     -----------
                                                      $ 3,122,049     $   311,893
                                                      ===========     ===========

                             See accompanying notes
</TABLE>

<PAGE>


                           NEW YORKER MARKETING CORP.
                       CONDENSED STATEMENTS OF OPERATIONS
                                   (Unaudited)

<TABLE>
<CAPTION>
                                                    Three Months Ended                Six Months Ended
                                                         June 30,                         June 30,
                                                    ------------------                ----------------
                                                    1999          1998                1999         1998
                                                    ----          ----                ----         ----
<S>                                             <C>            <C>                 <C>           <C>
SALES - NET                                     $  321,940     $  80,613           $ 321,940     $ 129,623
COST OF SALES                                      270,431       166,864             271,294       220,364
                                                ----------     ---------           ---------     ---------
GROSS PROFIT (LOSS)                                 51,509       (86,251)             50,646       (90,741)
                                                ----------     ---------           ---------     ---------
OPERATING EXPENSES:
 Selling, marketing and shipping                    31,206        (7,032)             31,206        99,376
 General and administrative                      1,529,797       116,656           1,621,905       358,757
 Research and development                              -           6,000                 -          13,754
                                                ----------     ---------           ---------     ---------
                                                 1,561,003       115,624           1,653,111       471,887
                                                ----------     ---------           ---------     ---------
LOSS FROM OPERATIONS                            (1,509,494)     (201,875)         (1,602,465)     (562,628)
                                                ----------     ---------           ---------     ---------
OTHER INCOME (EXPENSE):
 Forgiveness of debt                               548,763       216,882             548,763       216,882
 Interest expense                                 (327,620)      (10,097)           (638,849)      (17,176)
                                                ----------     ---------           ---------     ---------
                                                   221,143       206,785             (90,086)      199,706
                                                ----------     ---------           ---------     ---------
INCOME (LOSS) BEFORE INCOME TAXES               (1,288,351)        4,910          (1,692,551)     (362,922)

 Provision for income taxes                            -             -                   -             -
                                               -----------     ---------         -----------     ---------
NET INCOME (LOSS)                              $(1,288,351)     $  4,910         $(1,692,551)    $(362,922)
                                               ===========     =========         ===========     =========

BASIC INCOME (LOSS) PER SHARE                       $(1.07)         $.01              $(1.51)        $(.55)
                                                    ======         =====              =======        ======
WEIGHTED AVERAGE COMMON SHARES
 OUTSTANDING                                     1,206,019       659,086           1,118,569       657,086
                                               ===========    ==========         ===========     =========


                             See accompanying notes
</TABLE>

<PAGE>

                           NEW YORKER MARKETING CORP.
                       CONDENSED STATEMENTS OF CASH FLOWS
                                   (Unaudited)

<TABLE>
<CAPTION>
                                                                      Six Months Ended
                                                                           June 30,
                                                                       1999         1998
                                                                       ----         ----
<S>                                                                 <C>           <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
 Net loss                                                           $(1,692,551)  $(362,922)
 Adjustments to reconcile net loss to net cash
 used in operating activities:
  Depreciation and amortization                                         104,197       3,010
  Allowance for doubtful accounts                                           -         8,233
  Imputed interest                                                      591,600         -
  Compensation expense attributable to issuance of common
     stock for services rendered                                      1,037,500      88,800
  Forgiveness of debt                                                  (548,763)   (216,882)
 Changes in operating assets and liabilities:
  (Increase) in accounts receivable                                     (94,003)    (61,031)
  (Increase) decrease in inventories                                   (157,330)     54,567
  Decrease (increase) in prepaid expenses                                11,129     (39,382)
  Increase in accounts payable and accrued liabilities                  570,044     123,822
                                                                      ---------    --------
   Net cash used in operating activities                               (178,177)   (401,785)
                                                                      ---------    --------
CASH FLOWS FROM INVESTING ACTIVITIES:
 Refund of security deposits                                                -         3,068
 Payments re: acquisition of assets                                  (1,054,000)     (1,513)
 Deposits and costs relating to potential acquisition                       -       (62,306)
                                                                      ---------    --------
   Net cash (used in) investing activities                           (1,054,000)    (60,751)
                                                                      ---------    --------
CASH FLOWS FROM FINANCING ACTIVITIES:
 Net proceeds from issuance of common stock                           1,743,661         -
 Payment of notes payable to related parties                           (101,586)        -
 Payment of line of credit                                                  -        (9,375)
 Proceeds from short-term loans                                             -        35,000
 Repayment of short-term loans                                          (25,000)        -
 Repayment of notes payable - trade creditors                          (260,936)        -
                                                                      ---------    --------
   Net cash provided by financing activities                          1,356,139      25,625
                                                                      ---------    --------
NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS                    123,962    (436,911)
 Cash and cash equivalents, at beginning of year                         19,166     438,277
                                                                      ---------    --------
CASH AND CASH EQUIVALENTS, AT END OF YEAR                             $ 143,128    $  1,366
                                                                      =========    ========
SUPPLEMENTAL CASH FLOW INFORMATION:
 Interest paid                                                        $   3,224    $    -
 Taxes paid                                                               -             -

                             See accompanying notes
</TABLE>

<PAGE>


                           NEW YORKER MARKETING CORP.
                 NOTES TO INTERIM CONDENSED FINANCIAL STATEMENTS
                                   (Unaudited)


NOTE   1   - BASIS OF PRESENTATION:

     On March 2, 1999, the Company changed its name from Mike's  Original,  Inc.
     to New  Yorker  Marketing  Corp.  This name  change was part of the plan of
     operations as described in the Company's  Registration  Statement  filed in
     June 1999, on Form SB-2,  with the Securities  and Exchange  Commission for
     the sale of common stock. See Notes 2 and 3.

     The balance sheet as of June 30, 1999, the related statements of operations
     for the three and six month  periods  ended June 30,  1999 and 1998 and the
     statements  of cash flows for the six month periods ended June 30, 1999 and
     1998,  have been prepared by New Yorker  Marketing  Corp.  (the  "Company")
     without audit.  In the opinion of management,  the  accompanying  condensed
     financial  statements referred to above contain all necessary  adjustments,
     consisting  of  normal  accruals  and  recurring  entries  only,  which are
     necessary to present fairly,  the Company's results for the interim periods
     being presented.

     The accounting  policies followed by the Company are set forth in Note 3 to
     the Company's  financial  statements  included in its annual report on Form
     10-KSB for the year ended December 31, 1998,  which is incorporated  herein
     by reference.  Specific  reference is made to this report for a description
     of the Company's  securities and the notes to financial statements included
     therein.  The  results of  operations  for the three and six month  periods
     ended June 30, 1999 and 1998 are not necessarily  indicative of the results
     to be expected for the full year.


NOTE   2   - SHAREHOLDERS' EQUITY:

     In June 1999,  the Company  completed the sale of 368,000  shares of common
     stock at an offering price of $6.25 per share, and realized net proceeds of
     $1,743,661. In addition,  effective upon the consummation of this offering,
     the shareholders  authorized a 1 for 5 reverse stock split of common shares
     outstanding  as of that  date.  All share and per share  amounts  have been
     retroactively restated for all periods presented.

     The Company  issued an aggregate  of 166,000  shares of common stock to its
     Chairman and outside  consultants as  consideration  for services  provided
     during the previous eighteen months.  These shares were valued at $6.25 per
     share, the public offering price.


NOTE 3 - ACQUISITION:

     On June 14, 1999,  the Company  acquired  certain  assets of New Yorker Ice
     Cream Corp., and Jerry's Ice Cream,  Inc., in exchange for a total price of
     $2,535,000.  The  purchase  price was paid as follows:  $50,000 was paid in
     1998 as a deposit;  $885,000 was paid at closing;  $200,000 in 8% notes due
     in six  months;  the  assumption  of  $85,000  8% debt due on  demand;  the
     assumption  of $495,000 8% debt payable  over 4 years and $820,000  through
     the  issuance  of  131,200  shares  of the  Company's  common  stock.  This
     acquisition  was accounted for as a purchase and fixed assets were recorded
     at fair  market  appraised  value.  The  purchase  price was  allocated  as
     follows:

<PAGE>


                           NEW YORKER MARKETING CORP.
                 NOTES TO INTERIM CONDENSED FINANCIAL STATEMENTS
                                   (Unaudited)


NOTE 3 - ACQUISITION (Continued):

<TABLE>
<CAPTION>

                  <S>                        <C>
                  Fixed assets               $1,839,557
                  Covenant not to compete       150,000
                  Goodwill                      545,443
                                             ----------
                                             $2,535,000
                                             ==========
</TABLE>


     The Company also purchased inventory aggregating $54,000.

     The following  table  presents,  on a proforma  basis, a condensed  balance
sheet at  December  31,  1998,  giving  effect to the  acquisition  as if it had
occurred on that date:

<TABLE>
<CAPTION>
                                          Unaudited Proforma
                                          December 31, 1998
                                          ------------------
          <S>                                 <C>
        Assets:
          Current assets                      $   109,957
          Net fixed assets                      1,840,767
          Other assets                            896,169
                                              -----------
                                               $2,846,893
                                              ===========

        Liabilities and Shareholders' Equity
        (Deficit):
          Current liabilities                $  2,478,872
          Long-term debt                        2,140,635
          Shareholders' equity (deficit)       (1,772,614)
                                             ------------
                                             $  2,846,893
                                             ============
</TABLE>

     The  accompanying  statements  of  operations  reflect  the effects of this
acquisition  from June 14, 1999. The following  proforma  results were developed
assuming the  acquisition  had occurred at the beginning of the earliest  period
presented.

<TABLE>
<CAPTION>
                                                    Unaudited Proforma
                                                 Six Months Ended June 30,
                                                 -------------------------
                                                   1999              1998
                                                   ----              ----
            <S>                                  <C>              <C>
            Net sales                            $ 2,153,728      $3,386,953
            Net loss                              (1,693,933)       (352,358)
            Loss per share                             (1.51)           (.54)
</TABLE>


     This unaudited  proforma  information is not necessarily  indicative of the
results that would have occurred had the  acquisition  taken place on January 1,
1998 (the beginning of the earliest period  presented) nor are they  necessarily
indicative of results that may occur in the future.

<PAGE>

                           NEW YORKER MARKETING CORP.
                 NOTES TO INTERIM CONDENSED FINANCIAL STATEMENTS
                                   (Unaudited)


NOTE  4  - COMMITMENTS AND CONTINGENCIES:

        Legal Proceedings:

     The Company is subject to various legal proceedings, claims and liabilities
     which  arise in the  ordinary  course of its  business.  In the  opinion of
     management,  the amount of ultimate liability with respect to these actions
     will not  have a  material  adverse  effect  on the  Company's  results  of
     operations, cash flow or financial position.

     The following reflects changes to matters disclosed in the Company's annual
     report filed on Form 10-KSB for the year ended December 31, 1998.

     J.W. Messner, Inc. v. New Yorker Marketing Corp.

     The  Company has  settled  this  matter  with the  payment of $97,688  plus
     interest accrued of $3,224.


     Universal Folding Box Co., Inc. v. New Yorker Marketing Corp., et al

     The Company has settled this matter with the payment of $34,000.


     Lee's Marketing Services, Inc. v. New Yorker Marketing Corp.

     The  Company  has  received   correspondence   from  plaintiff's   attorney
     indicating  that after  further  review,  the  alleged  liability  to Lee's
     Marketing  Services,  Inc.  is  between  $5,000 and  $6,000  (reduced  from
     $128,354)  and that he believes that payment of such an amount will resolve
     this matter. The Company intends to continue its defense of this claim.

     In the opinion of  management,  the amount of any  additional  liability in
     connection with the aforementioned  matters,  in excess of amounts provided
     for in the  normal  course of  business,  will not  materially  affect  the
     Company.

<PAGE>


ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF
        FINANCIAL CONDITION AND  RESULTS OF OPERATIONS

     Introduction

     New Yorker Marketing Corp., formerly Mike's Original, Inc., (the "Company")
     was  incorporated  in Delaware  in May 1994 as  successor  to Melanie  Lane
     Farms, Inc.  ("Melanie  Farms"),  a New York corporation formed in 1993. In
     June 1994, Melanie Farms was merged into the Company. As both entities were
     under common control, the merger was accounted for in a manner similar to a
     pooling of interests. On December 18, 1997, a new entity, New Yorker Frozen
     Desserts,  Inc., was incorporated in New York, as a wholly-owned subsidiary
     of the Company, for the purpose of making  acquisitions.  On March 4, 1998,
     the Company formed NATCO Brands Inc. for the purpose of operating licensing
     agreements for the manufacture and distribution of branded  desserts.  Both
     of these subsidiaries are currently inactive. In February 1999, the Company
     changed its name to New Yorker Marketing  Corp.,  approved by a shareholder
     vote in December 1998.

     Since  April 1, 1993,  the Company has been  engaged in the  marketing  and
     distribution  of super-  premium ice cream  products  and  licensed  frozen
     desserts.  The Company  initially  marketed,  sold and  distributed  Mike's
     Original  Cheesecake  Ice  Cream,  a  blend  of ice  cream  and  cheesecake
     ingredients.  This product line was offered in a variety of flavors  mainly
     to  supermarkets  and  grocery  stores  and also,  to a lesser  extent,  to
     convenience  stores,  food service outlets and warehouse clubs. Since March
     1998, sales of Mike's ice cream have been nominal.

     On June 14, 1999,  the Company  acquired  certain  assets of New Yorker Ice
     Cream Corp., and Jerry's Ice Cream,  Inc., in exchange for a total price of
     $2,535,000.  These two entities  distribute and market ice cream and frozen
     novelties including  Haagen-Dazs,  Good Humor and Edy's. The purchase price
     was paid as follows:  $50,000 was paid in 1998 as a deposit;  $885,000 paid
     at  closing;  $200,000  in 8% notes due in six months;  the  assumption  of
     $85,000 8% debt due on demand;  the  assumption of $495,000 8% debt payable
     over 4 years and  $820,000  through the  issuance of 131,200  shares of the
     Company's  common stock.  This  acquisition was accounted for as a purchase
     and fixed assets were recorded at fair market appraised value.

     The consolidated  financial  information  presented  herein  includes:  (I)
     condensed  balance  sheets as of June 30, 1999 and December 31, 1998;  (ii)
     condensed  statements  of  operations  for the three and six month  periods
     ended June 30, 1999 and 1998 and (iii)  condensed  statements of cash flows
     for the six month periods ended June 30, 1999 and 1998.


     Results of Operations:

     Sales for the three months ended June 30, 1999 and 1998,  were $321,940 and
     $80,613,  respectively.  Sales for the six months  ended June 30,  1999 and
     1998, were $321,940 and $129,623, respectively. The Company had no revenues
     during 1999 prior to the  acquisition  as  described  above.  Inventory  of
     frozen  juice  bars was being held  awaiting  the  warmer  weather  and the
     completion of the pending acquisitions.  Gross profit for the three and six
     month periods ended June 30, 1999, was approximately 16%.

<PAGE>


     General and  administrative  expenses  for the three and six month  periods
     ended June 30, 1999 amounted to $1,529,797  and  $1,621,905,  respectively.
     Major  components  were:  fees of $1,037,500  for which the Company  issued
     shares of its common stock;  professional  fees aggregating  $121,000 which
     were incurred in connection with the acquisition and other  consulting fees
     of  approximately  $185,000.  The  Company  expects  that  certain of these
     expenses are non-recurring.

     Interest  expense,  for the three and six months  ended  June 30,  1999 was
     $327,620 and $638,849,  respectively.  These amounts were due to the shares
     issued in  connection  with the sale of private  placement  units which was
     completed  in  1998,  and  recorded  as  interest  expense  which  is being
     amortized over the term of the related debt.

     Net loss for the three months ended June 30, 1999 was  $1,288,351  or $1.07
     per share.  The Company  realized net income of $4,910 ($.01 per share) for
     the three  month  period  ended June 30,  1998.  Net loss for the six month
     periods ended June 30, 1999 and 1998, were $1,692,551 ($1.51 per share) and
     $362,922 ($.55 per share), respectively.


     Liquidity and Capital Resources

     The Company has incurred losses from operations since its inception in 1993
     and,  at  December  31,  1998,  had a  stockholders'  deficit and a working
     capital deficit of $1,772,614 and $1,974,550, respectively.

     In June 1999,  the Company  completed the sale of 368,000  shares of common
     stock at an offering price of $6.25 per share, and realized net proceeds of
     $1,743,661.  Proceeds from this offering were used  primarily to repay debt
     and to acquire certain  operating assets of New Yorker Ice Cream Corp., and
     Jerry's Ice Cream  Company,  Inc.,  as discussed  above.  In addition,  the
     Company was able to  restructure  certain  liabilities  which resulted in a
     forgiveness of debt amounting to $549,000.

     As of June 30,  1999,  the Company  had  improved  shareholders'  equity to
     reflect a  positive  $727,596  but still had a working  capital  deficit of
     $1,480,695.

     The  Company's   cash   requirements   have  been,   and  continue  to  be,
     significantly  exceeding its resources due to the limited operations of the
     Company prior to the acquisitions,  and the cost of such acquisitions.  The
     proceeds  remaining  from  the  recently  completed  offering  need  to  be
     augmented by cash flow from operations and it is uncertain that the Company
     will be  successful in this regard.  The  continued  failure to do so would
     require the Company to seek other financing in order to continue as a going
     concern. While the Company is seeking additional financing it currently has
     no alternative plans for financing.


     Impact of the Year 2000 on Information Systems

     The Year 2000  ("Y2K")  issue  arises as the  result of  computer  programs
     having been written,  and systems  having been  designed,  using two digits
     rather than four to define the applicable year. Consequently, such software
     has the  potential  to  recognize a date using "00" as the year 1900 rather
     than  the  year   2000.   This  could   result  in  a  system   failure  or
     miscalculations causing disruptions of operations,  including,  among other
     things, a temporary inability to process  transactions,  send invoices,  or
     engage in similar normal business activities.

<PAGE>

     The  Company is not  expected  to be affected by Y2K as it does not rely on
     date-sensitive software or affected hardware. The Company intends to timely
     update its  current  accounting  and other  systems,  which were  purchased
     "off-the-shelf"  and which are  determined  to be affected by Year 2000, by
     purchasing  Y2K  compliant  software  and  hardware  available  from retail
     vendors at reasonable cost.

     The Company has not yet  contacted  other  companies  on whose  services it
     depends to determine whether such companies' systems are Y2K compliant.  If
     the  systems  of New  Yorker,  its  vendors  or its  customers  are not Y2K
     compliant,  there  could be a  material  adverse  effect  on the  Company's
     financial condition or results of operations.


     Forward Looking Statements

     All statements  other than  statements of historical  fact included in this
     report regarding the Company's  financial  position,  business strategy and
     plans and  objectives of  management of the Company for future  operations,
     are  forward-looking  statements.  When used in this report,  words such as
     "anticipate",   "believe",   "estimate",  "expect",  "intend"  and  similar
     expressions,  as they  relate to the  Company or its  management,  identify
     forward-looking  statements.  Such forward- looking statements are based on
     the beliefs of the Company's management, as well as assumptions made by and
     information currently available to the Company's management. Actual results
     could differ  materially  from those  contemplated  by the  forward-looking
     statements  as a result of certain  factors,  including  but not limited to
     competitive   factors  and  pricing   pressures,   relationships  with  its
     manufacturers,  distributors and vendors, legal and regulatory requirements
     and general economic conditions.  Such statements reflect the current views
     of the Company with  respect to future  events and are subject to these and
     other risks,  uncertainties  and  assumptions  relating to the  operations,
     results of operations,  growth  strategy and liquidity of the Company.  All
     subsequent written and oral forward-looking  statements attributable to the
     Company or persons  acting on its behalf are  expressly  qualified in their
     entirety by this paragraph.

<PAGE>


                           NEW YORKER MARKETING CORP.

                           PART II - OTHER INFORMATION


ITEM 6 -   EXHIBITS AND REPORTS OF FORM 8-K

        Exhibits
            Exhibit 27 - Financial Data Schedule

        Reports on Form 8-K
            None

<PAGE>


                                   SIGNATURES


In accordance with the requirements of the Securities Act, the registrant caused
this  report to be  signed on its  behalf  by the  undersigned,  thereunto  duly
authorized.


                                NEW YORKER MARKETING CORP.

                                By: /s/ Arthur G. Rosenberg
                                Arthur G. Rosenberg
                                Chairman of the Board and CEO
                                (Chief Executive Officer)


Date: August 13,1999



<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
The schedule contains summary financial inofrmation extracted from the financial
statements for the six months ended June 30, 1999 and is qualified in its
entirety by reference to such statements.
</LEGEND>

<S>                             <C>
<PERIOD-TYPE>                   6-MOS
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                                0
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