HOSIERY CORP OF AMERICA INC
10-Q, 1997-08-07
KNITTING MILLS
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-Q


(MARK ONE)
(  X  )  QUARTERLY REPORT UNDER SECTION 13 OR 15(d)
         OF THE SECURITIES EXCHANGE ACT OF 1934

         For Quarter Ended June 28, 1997


         or

(     )  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
         OF THE SECURITIES EXCHANGE ACT OF 1934

         For the Transition Period From _______ to ________

Commission File No. 33-87392

                      HOSIERY CORPORATION OF AMERICA, INC.
       ------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)

DELAWARE                                            36-0782950
- --------------------------------     ---------------------------------------
(State or other jurisdiction of         (I.R.S. Employer Identification No.)
incorporation or organization)

3369 Progress Drive
Bensalem, Pennsylvania                                      19020
- ---------------------------------------------              --------
(Address of principal executive offices)                  (Zip Code)

Registrant's telephone number, including area code:  (215) 244-1777


Indicate by check mark whether the Registrant (1) has filed all reports required
by  Section  13 or 15(d)  of the  Securities  Exchange  Act of 1934  during  the
preceding 12 months (or for such shorter period that the registrant was required
to file such reports) and (2)
       has been subject to such filing requirements for the past 90 days.

         Yes             X                                   No      
                       ----                                       ----
Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest practicable date.

Class                                  Outstanding at August 6, 1997
- ----------------------------         ------------------------------------------
Voting                                             1,332,830
Class A, non-voting                                   75,652


<PAGE>


INDEX                                                                     PAGE


PART I - FINANCIAL INFORMATION
- ------------------------------
Item 1.  Condensed Consolidated Financial Statements (Unaudited)      
            Condensed Consolidated Balance Sheets
            June 28, 1997 and December 31, 1996                              3

            Condensed Consolidated Statements of Operations
            Three and six month periods ended June 28, 1997 and 
            June 29, 1996                                                    4
               
            Condensed Consolidated Statements of Cash Flows
            Six month periods ended June 28, 1997 and June 29, 1996          5
            
            Notes to Condensed Consolidated Financial Statements           6-7

Item 2.  Management's Discussion and Analysis of Financial Condition and 
         Results of Operations                                            8-13


PART II - OTHER INFORMATION                                              14-15
- ---------------------------

SIGNATURES                                                                  16























                                       2

<PAGE>

           
                              PART I - FINANCIAL INFORMATION

Item 1.   Condensed Consolidated Financial Statements
- -----------------------------------------------------

                   HOSIERY CORPORATION OF AMERICA, INC. AND SUBSIDIARIES
                           CONDENSED CONSOLIDATED BALANCE SHEETS
                            JUNE 28, 1997 AND DECEMBER 31, 1996
                       (Dollars in thousands, except per share data)

<TABLE>

                                        
<CAPTION>
                                                                                        June 28,          December 31,
                                                                                          1997               1996
                                                                                       -----------        ------------              
ASSETS                                                                                 (Unaudited)             
CURRENT ASSETS:                                                                     
<S>                                                                                   <C>                 <C>     
     Cash and cash equivalents ........................................               $    883            $  1,960
     Accounts receivable, less an allowance for doubtful accounts of
      $2,033 and $1,540 in 1997 and 1996, respectively ................                 26,172              22,939
     Income tax refunds receivable ....................................                    100                 100
     Inventories ......................................................                 15,207              15,538
     Prepaid and other current assets .................................                  1,725               1,770 
                                                                                        ------              ------     
         Total current assets .........................................                 44,087              42,307
PROPERTY AND EQUIPMENT, net ...........................................                 17,294              17,422
DEFERRED CUSTOMER ACQUISITION COSTS ...................................                 29,213              24,664
DEFERRED DEBT ISSUANCE COSTS, less accumulated amortization of
     $4,518 and $3,684 in 1997 and 1996, respectively .................                  6,351               7,185
DEFERRED INCOME TAXES .................................................                      -                 375
OTHER ASSETS  .........................................................                    604                 647
                                                                                        ------              ------   
TOTAL .................................................................               $ 97,549            $ 92,600
                                                                                        ======              ======  
LIABILITIES AND STOCKHOLDERS' DEFICIENCY
CURRENT LIABILITIES:
     Note payable to bank .............................................               $  2,000            $    -
     Current portion of long-term debt ................................                 10,617               8,637
     Current portion of capital lease obligations .....................                  1,558               1,627
     Accounts payable .................................................                  7,005               7,885
     Accrued expenses and other current liabilities ...................                  5,674               5,442
     Accrued interest .................................................                  4,982               4,703
     Accrued coupon redemption costs ..................................                  4,661               5,044
     Deferred income taxes ............................................                  9,522               8,380 
                                                                                       -------             -------             
          Total current liabilities ...................................                 46,019              41,718
LONG-TERM DEBT, Less current portion  .................................                125,256             129,142
CAPITAL LEASE OBLIGATIONS, Less current portion .......................                  4,570               4,299
ACCRUED COUPON REDEMPTION COSTS .......................................                    478                 495
DEFERRED INCOME TAXES .................................................                    666                 -  
                                                                                       -------             -------    
          Total liabilities............................................                176,989             175,654
                                                                                       -------             -------
COMMITMENTS AND CONTINGENT LIABILITIES 
REEDEMABLE EQUITY SECURITIES ..........................................                    816                 768 
                                                                                       -------             -------   
STOCKHOLDERS' DEFICIENCY:
     Preferred stock, $.01 par value, 12,000,000 shares authorized:
       4,000,000 shares designated as pay-in-kind preferred stock,
       stated at liquidation value of $10 per share; 25% cumulative,
       (liquidation preference of $70,878 and $63,082 in 1997 and 1996,
       respectively), 3,739,782 shares issued and outstanding .........                 37,398              37,398
     Common stock, voting, $.01 par value: 3,000,000 shares authorized,
       1,321,522 shares issued and outstanding ........................                     13                  13
     Common stock, Class A, non-voting, $.01 par value:
       500,000 shares authorized, 75,652 shares issued and outstanding .                     1                   1
     Additional paid-in capital ........................................                16,621              16,669
     Compensatory stock options outstanding ............................                22,938              22,938
     Accumulated deficit ...............................................              (156,405)           (159,894)
     Restricted stock ..................................................                  (822)               (947)
                                                                                       -------             -------    
       Stockholders' deficiency ........................................               (80,256)            (83,822)
                                                                                       -------             -------   
TOTAL ..................................................................              $ 97,549            $ 92,600
                                                                                       =======             =======   
<FN>
            See notes to condensed consolidated financial statements.
</FN>
</TABLE>

                                        3
<PAGE>
              HOSIERY CORPORATION OF AMERICA, INC. AND SUBSIDIARIES
                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                             (Dollars in thousands)
                                   (Unaudited)
<TABLE>


<CAPTION>
                                          Three Month Periods Ended  Six Month Periods Ended

                                             June 28,   June 29,       June 28,   June 29,
                                               1997       1996           1997       1996 
                                             --------   --------       --------   -------- 
<S>                                          <C>        <C>            <C>        <C>    
NET REVENUES .............................   $49,589    $42,623        $94,863    $82,722
                                              -------    ------        -------    -------
COSTS AND EXPENSES:
     Cost of sales .......................    24,057     19,840         47,097     40,752
     Administrative and general expenses .     2,960      2,570          6,411      5,834
     Provision for doubtful accounts .....     3,231      2,545          6,800      5,560
     Marketing costs .....................     8,011      5,773         16,232     10,379
     Coupon redemption costs .............       742      1,133          1,694      2,613
     Depreciation and amortization .......       805        660          1,479      1,318
     Compensation related to stock options      --       22,938           --       22,938
     Other (income) expenses .............       274        (57)           365        (28)
                                              ------     ------         ------     ------
OPERATING INCOME (LOSS)                        9,509    (12,779)        14,785     (6,644)
     Interest income .....................        17         70             36        143
     Interest expense ....................     4,608      4,578          9,148      9,256
                                              ------     ------         ------     ------
INCOME (LOSS) BEFORE PROVISION (BENEFIT)
   FOR INCOME TAXES ......................     4,918    (17,287)         5,673    (15,757)
PROVISION (BENEFIT) FOR INCOME TAXES .....     1,893     (6,742)         2,184     (6,145)
                                              ------    -------         ------     ------
NET INCOME (LOSS) ........................   $ 3,025   $(10,545)       $ 3,489   $ (9,612)
                                              ======    =======         ======     ======
<FN>

     
            See notes to condensed consolidated financial statements.

</FN>

</TABLE>












                                        4

                                     <PAGE>
              HOSIERY CORPORATION OF AMERICA, INC. AND SUBSIDIARIES
                 CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
             SIX MONTH PERIODS ENDED JUNE 28, 1997 AND JUNE 29, 1996
                             (Dollars in thousands)
                                   (Unaudited)
<TABLE>

<CAPTION>
                                                                          1997       1996
                                                                           ----       ----
OPERATING ACTIVITIES:
<S>                                                                    <C>         <C>      
   Net income (loss) ...............................................   $  3,489    $ (9,612)
   Adjustments to reconcile net income (loss) to net cash provided
    by operating activities:
      Depreciation and amortization ................................      1,479       1,318
      Amortization of debt issue costs and discounts ...............        937         924
      Compensation related to stock options ........................       --        22,938
      Amortization of deferred customer acquisition costs ..........     12,077       8,773
      Other ........................................................        122         128
      (Increase) decrease in operating assets:
            Accounts receivable ....................................     (3,233)     (3,325)
            Inventories ............................................        331       1,253
            Payments for deferred customer acquisition costs .......    (16,626)    (11,811)
            Prepaid and other current assets .......................         45         459
            Deferred tax asset .....................................        375      (1,430)
            Other assets ...........................................       (101)        174
      Increase (decrease) in operating liabilities:
            Accounts payable, accrued expenses and other liabilities        (64)      1,635
            Deferred income taxes ..................................      1,808      (5,494)
            Accrued coupon redemption costs ........................       (400)       (165)
                                                                         ------      ------                           
                  Net cash provided by operating activities ........        239       5,765
                                                                         ------      ------  
INVESTING ACTIVITIES:
   Acquisitions of property and equipment ..........................       (377)       (499)
   Proceeds from sale of property and equipment ....................       --             2
                                                                         ------      ------  
                  Net cash used in investing activities ............       (377)       (497)
                                                                         ------      ------ 
FINANCING ACTIVITIES:
   Net borrowings on note payable to bank ..........................      2,000         --    
   Payments on bank and other financing ............................     (2,009)     (6,008)
   Payments on capital leases ......................................       (930)       (713)
                                                                         ------     -------  
                  Net cash used in financing activities ............       (939)     (6,721)
                                                                         ------     -------

NET DECREASE IN CASH AND CASH EQUIVALENTS ..........................     (1,077)     (1,453)
   Cash and cash equivalents at beginning of year ..................      1,960       6,987
                                                                         ------     -------
   Cash and cash equivalents at end of period ......................   $    883    $  5,534
                                                                         ======     =======
SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION:
   Cash paid during the year for:
      Interest .....................................................   $  7,857    $  8,522
                                                                         ======      ======
<FN>

SUPPLEMENTAL SCHEDULE OF NONCASH INVESTING AND FINANCING ACTIVITIES:
   Capital lease obligations and financing arrangements of $827 and $675 were entered into
   for new equipment during the six month periods ended 1997 and 1996, respectively.

   In 1996, two officers of the Company were granted approximately $300 of redeemable
   equity securities as additional compensation for 1996.
 
            See notes to condensed consolidated financial statements.

</FN>
</TABLE>

                                        5

<PAGE>


              HOSIERY CORPORATION OF AMERICA, INC. AND SUBSIDIARIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                  (Dollars in thousands, except per share data)
                                   (Unaudited)


NOTE 1.  Condensed Consolidated Financial Statements

In the opinion of management,  the accompanying condensed consolidated financial
statements of Hosiery Corporation of America,  Inc. and subsidiaries,  which are
unaudited  except for the  Consolidated  Balance  Sheet as of December 31, 1996,
which is derived  from  audited  financial  statements,  include  all normal and
recurring  adjustments  necessary  to  present  fairly the  Company's  financial
position as of June 28, 1997 and the results of operations for the three and six
month periods ended June 28, 1997 and June 29, 1996,  and cash flows for the six
month periods ended June 28, 1997 and June 29, 1996.

Certain  information  and footnote  disclosures  normally  included in financial
statements prepared in accordance with generally accepted accounting  principles
have  been  condensed  or  omitted.   These  condensed   consolidated  financial
statements  should  be read  in  conjunction  with  the  consolidated  financial
statements  and notes thereto  included in the  Company's  Annual Report on Form
10-K as filed with the Securities and Exchange Commission on March 28, 1997.


NOTE 2.  Inventories

                                                June 28,    December 31,
                                                  1997          1996
                                                -------     -----------
Raw materials.......................          $  1,029          $ 537
Work-in-process.....................             2,515          2,258
Finished goods......................             9,200         10,656
Promotional and packing material....             2,463          2,087
                                                ------         ------
                                               $15,207        $15,538
                                                ======         ======

NOTE 3.  Commitments and Contingencies

The  Company has  continuing  obligations  with  certain  members of  management
pursuant to previously signed employment agreements.

The Company is involved in, or has been involved in,  litigation  arising in the
normal course of its business. The Company can not predict the timing or outcome
of these  claims and  proceedings.  Currently,  except as discussed  below,  the
Company is not involved in any  litigation  which is expected to have a material
effect on the  financial  position of the business or the results of  operations
and cash flows of the Company.







                                        6


<PAGE>


              HOSIERY CORPORATION OF AMERICA, INC. AND SUBSIDIARIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                  (Dollars in thousands, except per share data)
                                   (Unaudited)



NOTE 3.  Commitments and Contingencies (continued)

The Company has received inquiries from the Federal Trade Commission ("FTC") and
fifteen  state  regulatory  groups  (the  "States")  concerning  aspects  of the
Company's  promotional  materials,  including whether the terms of the Company's
promotional offers are sufficiently  disclosed in such materials.  Eleven of the
States,  acting as a  multi-state  group,  sought to impose  certain  disclosure
requirements on the Company's promotional materials.

The Company  has reached an  agreement  with the  multistate  group in which the
Company agreed to certain  modifications  and  clarifications of its promotional
materials.  The  agreement  will become  effective as of September 1, 1997.  The
Company's  promotional materials for all of 1997 already include the majority of
these modifications and, consequently, the Company feels these modifications and
clarifications will have no additional negative impact on the Company's response
rates.  The  agreement  also  calls for the  payment of three  hundred  thousand
dollars in  administrative  expenses and fees,  which have been reflected in the
condensed consolidated  financial statements,  and requires that refunds be made
to customers under certain  circumstances for a six-month period.  However,  the
amount  of such  refunds  are  not  expected  to be  material  to the  Company's
financial condition or results of operations.

The Company is hopeful that these  modifications  and  clarifications  will also
satisfy  the  inquiries  from the FTC and the states not part of the  multistate
group; however, no assurances can be given in this regard. The modifications the
Company  has  already  made to its  solicitation  materials  has had a  material
adverse effect on its domestic response rates. However,  response rates are only
one of several  factors that affect the Company's  results of operations.  State
regulators  from time to time contact the Company with  inquiries  regarding the
Company's  promotional  materials and state regulators could require  additional
changes to the Company's  promotional  materials,  and no assurance can be given
that such changes will not be  significant  or will not have a material  adverse
effect on the Company's future financial condition or results of operations.


NOTE 4.  Note Payable to Bank

The  Company  has  a  revolving  credit  facility  which  provides  for  maximum
borrowings of $15,000. The Company can borrow based on a formula which comprises
the sum of 80% of accounts receivable and 50% of inventory.  Interest is charged
at the bank's prime lending rate plus 1.75% or 2.75% over the Eurodollar rate.

At June 28, 1997,  there were  outstanding  borrowings  of $2,000 at an interest
rate of  8.56%.  In  addition,  there  was an  outstanding  letter  of credit of
approximately $1,292, resulting in $11,708 available to borrow.




                                        7


<PAGE>


Item 2.  Management's Discussion and Analysis of Financial Condition and Results
         of Operations Three and Six Month Periods Ended June 28, 1997
- --------------------------------------------------------------------------------
Results of Operations
- ---------------------
<TABLE>
The following table sets forth certain income statement data for the Company expressed as a percentage
of net revenues:

<CAPTION>

                                              Three Month Periods Ended   Six Month Periods Ended
                                              -------------------------   -----------------------
                                                  June 28,     June 29,    June 28,    June 29,
                                                    1997         1996        1997        1996
                                                  -------      -------     -------     -------
<S>                                               <C>           <C>         <C>          <C>
Net revenues ................................     100.0%        100.0%      100.0%       100.0%


          Cost of sales .....................      48.5          46.6        49.6         49.3


          Administrative and general expenses       6.0           6.0         6.7          7.0


          Provision for doubtful accounts ...       6.5           6.0         7.2          6.7


          Marketing costs ...................      16.2          13.5        17.1         12.5


          Coupon redemption costs ...........       1.5           2.7         1.8          3.2


          Depreciation and amortization .....       1.6           1.5         1.6          1.6 
                                                   ----          ----        ----         ---- 
                                             
                    Subtotal ................      80.3          76.3        84.0         80.3
                                                   ----          ----        ----         ----       

Income before interest-net, other (income)
   expenses, compensation related to stock
   options and provision for income taxes ...      19.7%         23.7%       16.0%        19.7%
                                                   =====         =====       =====        =====  
</TABLE>








                                        8


<PAGE>


Three Month Period Ended June 28, 1997 Compared to Three Month Period Ended 
June 29, 1996
- ---------------------------------------------------------------------------
Net revenues increased by 16.3% to $49.6 million in the three month period ended
June 28, 1997 from $42.6  million in the three month period ended June 29, 1996.
This increase in net revenues was primarily  the result of increased  volume,  a
portion  of which  relates to the  Company's  recent  expansion  into the United
Kingdom and testing in France and Germany.  Revenues  generated in Europe during
the second  quarter of 1997 were $6.3  million as  compared  to $3.2  million in
1996.

Cost of sales  increased  21.3% to $24.1  million in the second  quarter of 1997
from $19.8 for the second  quarter of 1996.  This  increase in cost of sales was
the result of increased  shipments in 1997  compared to 1996. As a percentage of
net revenues, cost of sales was 48.5% in the second quarter of 1997 versus 46.6%
for the same period of 1996.  The increase in cost of sales as a  percentage  of
net revenues is caused by the significant increase in first and second shipments
in the United  Kingdom and the United  States,  as well as the test shipments in
France and  Germany.  The  company's  first and second  shipments  result in low
margins  because  they  include  the   introductory   offer,   which  is  priced
substantially  less than the cost of manufacturing,  processing and shipping the
related hosiery, and because payment and continuation rates of new customers are
less than those of older customers.

Administrative  and general  expenses  increased by 15.2% to $3.0 million in the
second  quarter of 1997 as compared to $2.6 million for the same period of 1996.
Increased  personnel  costs  account for this  change.  As a  percentage  of net
revenues,  administrative  and  general  expenses  were 6.0% in both the  second
quarter of 1997 and 1996.

Provision for doubtful  accounts  increased  $0.7 million to $3.2 million in the
second  quarter  of 1997 from $2.5  million  for the same  period of 1996.  As a
percentage  of net revenues,  bad debts were 6.5% in the second  quarter of 1997
versus 6.0% for the same period in 1996.  This increase was caused by additional
front end and second  shipments  in 1997 as compared  to 1996 (up 43.7%),  which
have a higher rate of uncollectable accounts.

Marketing  costs increased 38.8% to $8.0 million from $5.8 million for the three
month periods ended June 28, 1997 and June 29, 1996,  respectively.  Included in
the 1997  marketing  costs are $0.1 million in marketing  expense for the French
and German  tests and $0.5  million of  additional  premium  incentive  costs to
induce  customers to purchase.  These are  incremental  costs  compared to 1996.
Additionally,  solicitations  to new customers in both the United States and the
United Kingdom have increased by 26.0% in the second quarter of 1997 as compared
to the same period in 1996.  Amortization of prior year costs has also increased
as  solicitations  to new customers have grown from 30.6 million in 1994 to 43.3
million in 1995 and 52.6  million in 1996.  These  costs are  amortized  over 42
months  with the  greatest  amortization  in the  first 24  months.  Prior  year
amortization  of marketing  costs was $3.0 million in the second quarter of 1997
as compared to $2.4 million in the second  quarter of 1996,  an increase of $0.6
million. As a percentage of net revenues,  marketing costs (excluding the French
and German tests) were 16.1% in 1997 as compared to 13.5% in 1996.

Coupon  redemption costs have decreased to $0.7 million in the second quarter of
1997 from $1.1 million in the second quarter of 1996.  The Company  continues to
benefit from the lower cost gift  catalogs  issued in 1995,  1996 and 1997,  and
commencing  in 1996,  the  charging  of  shipping  and  handling  to  redemption
customers. As a percentage of net revenues, coupon redemption costs were 1.5% in
1997 as compared to 2.7% in 1996.

Compensation  related to stock  option  expense  was $22.9  million in the three
months  ended  June  29,  1996.  This  expense   represents  a  non-cash  charge
attributable to options granted by the Board of Directors on June 28, 1996, with
an exercise  price below the  estimated  market  price of the  Company's  common
stock, as part of a series of transactions in contemplation of an initial public
offering. No such charge was incurred in 1997.

                                        9


<PAGE>



Pretax  income  decreased  to $4.9 million for the three month period ended June
28, 1997 from $5.7 million (excluding stock option compensation expense of $22.9
million) for the three month period ended June 29, 1996.  Excluding the costs of
testing in France and  Germany  totaling  $1.6  million in 1997,  pretax  income
increased by $0.8  million.  This  increase in pretax  income  (adjusted for the
French and German tests) was primarily  attributable  to increased  revenues and
lower  coupon  redemption   costs,   offset  by  increases  in  cost  of  sales,
administrative and general expense, bad debts and marketing costs.

Net income was $3.0 million in the second  quarter of 1997 as compared to a loss
of $(10.5) million in 1996.  Adjusting for testing in France and Germany in 1997
and excluding the non-cash  stock option  expense in 1996, net income would have
been $4.0 million in the second  quarter of 1997 versus $3.4 million in 1996, an
increase of $0.6 million.


Six Month Period Ended June 28, 1997 Compared to Six Month Period Ended
June 29, 1996
- -----------------------------------------------------------------------
Net revenues increased by 14.7% to $94.9 million in the first six months of 1997
from  $82.7  million  in the first  six  months of 1996.  This  increase  in net
revenues was the result of increased volume ($12.2 million),  a portion of which
relates to the Company's  expansion in the United  Kingdom and testing in France
and Germany.  Revenues  generated  in Europe  during the first half of 1997 were
$10.5 million as compared to $5.2 million for the same period in 1996.

Cost of sales  increased  15.6% to $47.1 million in the first six months of 1997
from $40.8  million for the first six months of 1996.  This  increase in cost of
sales was the result of  increased  shipments  in 1997  compared  to 1996.  As a
percentage  of net  revenues,  cost of sales was 49.6% in the first half of 1997
versus  49.3% for the same  period of 1996.  The  increase in cost of sales as a
percentage  of net revenues is caused by the  significant  increase in first and
second  shipments in the United  Kingdom and the United  States,  as well as the
test shipments in France and Germany.  The Company's first and second  shipments
result in low margins  because they  include the  introductory  offer,  which is
priced  substantially  less  than  the  cost of  manufacturing,  processing  and
shipping the related hosiery,  and because payment and continuation rates of new
customers are less than those of older customers.

Administrative  and general expenses increased 9.9% to $6.4 million in the first
six  months of 1997 from $5.8  million  for the same  period of 1996.  Increased
personnel  costs and higher wages account for the  increase.  As a percentage of
net  revenues,  administrative  and general  expenses were 6.7% in the first six
months of 1997 versus 7.0% for the same period in 1996.

Provision for doubtful  accounts  increased  $1.2 million to $6.8 million in the
first six months of 1997 versus $5.6  million for the same period of 1996.  This
increase  was caused by  additional  front end and second  shipments  in 1997 as
compared to 1996 (up 30.9%), which have a higher rate of uncollectable accounts.
As a percentage of net revenues,  doubtful  accounts were 7.2% and 6.7% for 1997
and 1996, respectively.







                                       10


<PAGE>


Marketing  costs increased 56.4% to $16.2 million from $10.4 million for the six
month periods ended June 28, 1997 and June 29, 1996,  respectively.  Included in
the 1997  marketing  costs are $1.0 million in marketing  expense for the French
and German  tests and $1.4  million of  additional  premium  incentive  costs to
induce  customers to purchase.  These are  incremental  costs  compared to 1996.
Additionally,  solicitations  to new customers in both the United States and the
United  Kingdom have increased by 43.7% in the first half of 1997 as compared to
the same period in 1996.  Amortization of prior year costs has also increased as
solicitations  to new  customers  have grown  from 30.6  million in 1994 to 43.3
million in 1995 and 52.6  million in 1996.  These  costs are  amortized  over 42
months  with the  greatest  amortization  in the  first 24  months.  Prior  year
amortization  of  marketing  costs was $7.1 million in the first half of 1997 as
compared to $5.6 million in the first half of 1996, an increase of $1.5 million.
As a percentage  of net  revenues,  marketing  costs  (excluding  the French and
German tests) were 16.2% in 1997 as compared to 12.5% in 1996.

Coupon redemption costs have decreased to $1.7 million in 1997 from $2.6 million
in 1996.  The Company  continues  to benefit  from the lower cost gift  catalogs
issued in 1995,  1996 and 1997, and commencing in 1996, the charging of shipping
and handling to redemption  customers.  As a percentage of net revenues,  coupon
redemption costs were 1.8% in 1997 as compared to 3.2% in 1996.

Compensation related to stock option expense was $22.9 million in the six months
ended June 29, 1996. This expense  represents a non-cash charge  attributable to
options  granted by the Board of Directors  on June 28,  1996,  with an exercise
price below the estimated market price of the Company's common stock, as part of
a series of transactions in contemplation of an initial public offering. No such
charge was incurred in 1997.

Interest  expense  decreased to $9.1 million for the six month period ended June
28, 1997 from $9.3 million for the six month  period  ended June 29, 1996.  This
decrease in interest  expense is primarily  due to less debt. As a percentage of
net revenues,  interest  expense was 9.6% in the first half of 1997 versus 11.2%
for the same period in 1996.

Pretax  income  decreased to $5.7 million  from $7.2  million  (excluding  stock
option compensation  expense of $22.9 million in 1996) for the six month periods
ended June 28,  1997 and June 29,  1996,  respectively.  Excluding  the costs of
testing in France and Germany totaling $1.6 million,  pretax income increased by
$0.1 million. This increase in pretax income (adjusted for the French and German
tests) was primarily attributable to increased revenues, lower coupon redemption
costs  and  lower  interest  costs,  offset  by  increases  in  cost  of  sales,
administrative and general expense, bad debts and marketing costs.

Net  income  was $3.5  million  in the first  half of 1997 as  compared  to $4.4
million in 1996.  Adjusting  for  testing in France and  Germany in 1997 of $1.0
million and  excluding  the non-cash  stock option  expense in 1996,  net income
would have been comparable at $4.4 million in the first half of 1997 and 1996.


Liquidity and Capital Resources
- -------------------------------
The Company's cash  requirements  arise principally from the need to finance new
customer  acquisitions,  capital expenditures,  debt repayment and other working
capital  requirements.  The Company  expects to finance these cash  requirements
from internally generated funds and/or its Revolving Credit Facility.

The Company  had a working  capital  deficit of ($1.9)  million at June 28, 1997
compared to working  capital of $0.6 million at December 31, 1996. This decrease
is primarily the result of utilizing the Company's  revolving  line of credit to
support the  substantial  growth of the business,  as well as an increase in the
current portion of long-term debt, offset by an increase in receivables.

                                       11


<PAGE>


Capital expenditures were $1.2 million for both the six month periods ended June
28, 1997 and June 29, 1996. A portion of the  expenditures in 1997 and 1996 were
financed through the assumption of capital leases.

Net cash provided by operating activities was $0.2 million for the first half of
1997 as  compared  to $5.8  million  in the first half of 1996.  This  change is
primarily due to increases in receivables, inventory and marketing costs related
to the  growth  of the  business  offset by  increases  in the  amortization  of
marketing costs and accounts payable.

Net cash used in investing activities to acquire property and equipment was
$0.4 million and $0.5 million for the six month  periods ended June 28, 1997 and
June 29, 1996, respectively.

Net cash used in financing  activities was $0.9 million and $6.7 million for the
six month periods ended June 28, 1997 and June 29, 1996, respectively.  In 1997,
the Company had net borrowings of $2.0 million on its Revolving Credit Facility.


The Recapitalization

As a result  of the  substantial  indebtedness  incurred  in  connection  with a
Recapitalization,  in October  1994,  the Company has  significant  debt service
obligations.  At  June  28,  1997,  the  outstanding  amount  of  the  Company's
indebtedness  (other than trade  payables) is $144.0  million,  including  $70.4
million of senior  secured debt and $68.4  million of senior  subordinated  debt
(represented  by the Notes).  Since  consummation of the  Recapitalization,  the
Company's ongoing cash requirements  through the end of fiscal 1999 will consist
primarily  of interest  payments and required  amortization  payments  under the
Credit  Agreement,  interest  payments on the Notes,  payments of capital  lease
obligations,   front  end  marketing  expenditures,   working  capital,  capital
expenditures  and taxes.  The required  amortization  payments  under the Credit
Agreement will be: $8.5 million in 1997, $14.2 million in 1998, $10.7 million in
1999,  $16.6 million in 2000 and $18.5 million in 2001. Other than upon a change
of control (as defined) or as a result of certain asset sales,  the Company will
not be  required  to make any  principal  payments in respect of the Notes until
maturity, August 2002.

The Company's  primary source of liquidity will be cash flow from operations and
funds available to it under a revolving  credit  facility.  The revolving credit
facility  provides for maximum  borrowings  of $15.0  million,  $11.7 million of
which was available at June 28, 1997.














                                       12


<PAGE>


Legal Proceedings

         As discussed further in Part II, Item 1--Legal Proceedings, the Company
has received  inquiries  from the Federal Trade  Commission  ("FTC") and fifteen
state  regulatory  groups (the  "States")  concerning  aspects of the  Company's
promotional materials,  including whether the terms of the Company's promotional
offers are  sufficiently  disclosed  in such  materials.  Eleven of the  States,
acting as a multi-state group, sought to impose certain disclosure  requirements
on the Company's promotional materials.

         The Company has reached an agreement with the multistate group in which
the  Company  agreed  to  certain   modifications  and   clarifications  of  its
promotional  materials.  The agreement will become  effective as of September 1,
1997. The Company's  promotional  materials for all of 1997 already  include the
majority of these  modifications  and,  consequently,  the  Company  feels these
modifications and clarifications  will have no additional negative impact on the
Company's  response  rates.  The  agreement  also calls for the payment of three
hundred  thousand dollars in  administrative  expenses and fees, which have been
reflected in the condensed consolidated financial statements,  and requires that
refunds be made to customers under certain circumstances for a six-month period.
However,  the amount of such  refunds  are not  expected  to be  material to the
Company's financial condition or results of operations.

         The Company is hopeful that these modifications and clarifications will
also  satisfy  the  inquiries  from  the  FTC  and the  states  not  part of the
multistate  group;  however,  no  assurances  can be given in this  regard.  The
modifications the Company has already made to its solicitation materials has had
a material  adverse effect on its domestic  response  rates.  However,  response
rates are only one of  several  factors  that  affect the  Company's  results of
operations.  State  regulators  from  time  to time  contact  the  Company  with
inquiries  regarding the Company's  promotional  materials and state  regulators
could require additional changes to the Company's promotional materials,  and no
assurance  can be given that such  changes will not be  significant  or will not
have a material adverse effect on the Company's  future  financial  condition or
results of operations.


Inflation

         Over the past three  years,  which has been a period of low  inflation,
the Company has been able to increase  sales volume to compensate  for increases
in operating  expenses.  The Company has historically  been able to increase its
selling  prices  as the  cost of  sales  and  related  operating  expenses  have
increased  and,  therefore,  inflation  has  not  had a  significant  effect  on
operations.
















                                       13


<PAGE>


PART II - OTHER INFORMATION
- ---------------------------
Item 1.  Legal Proceedings

         The Company is involved in, or has been involved in, litigation arising
in the normal course of its business.  The Company can not predict the timing or
outcome of these claims and proceedings.  Currently,  except as discussed below,
the  Company is not  involved  in any  litigation  which is  expected  to have a
material  effect on the  financial  position  of the  business or the results of
operations and cash flows of the Company.

         In 1984,  as a result  of a lawsuit  brought  by the FTC,  the  Federal
District  Court  for the  Eastern  District  of  Pennsylvania  issued a  consent
injunction,  which sets forth  specific rules with which the Company must comply
in conducting its mail order business and permanently  enjoins the Company,  its
successors and assigns, its officers, agents, representatives and employees, and
anyone acting in concert with the Company from violating  various FTC and Postal
Service laws and  regulations.  The FTC has recently made  inquiries  about some
aspects of the Company's  promotional  materials  prompting the Company to adopt
revised  promotional  materials  which,  the Company believes but cannot assure,
will meet the concerns expressed by the FTC.

         The Company has received  inquiries  from the Federal Trade  Commission
("FTC") and fifteen state regulatory groups (the "States") concerning aspects of
the  Company's  promotional  materials,  including  whether  the  terms  of  the
Company's  promotional  offers are  sufficiently  disclosed  in such  materials.
Eleven of the States,  acting as a multi-state  group,  sought to impose certain
disclosure requirements on the Company's promotional materials.

         The Company has reached an agreement with the multistate group in which
the  Company  agreed  to  certain   modifications  and   clarifications  of  its
promotional  materials.  The agreement will become  effective as of September 1,
1997. The Company's  promotional  materials for all of 1997 already  include the
majority of these  modifications  and,  consequently,  the  Company  feels these
modifications and clarifications  will have no additional negative impact on the
Company's  response  rates.  The  agreement  also calls for the payment of three
hundred  thousand dollars in  administrative  expenses and fees, which have been
reflected in the condensed consolidated financial statements,  and requires that
refunds be made to customers under certain circumstances for a six-month period.
However,  the amount of such  refunds  are not  expected  to be  material to the
Company's financial condition or results of operations.

         The Company is hopeful that these modifications and clarifications will
also  satisfy  the  inquiries  from  the  FTC  and the  states  not  part of the
multistate  group;  however,  no  assurances  can be given in this  regard.  The
modifications the Company has already made to its solicitation materials has had
a material  adverse effect on its domestic  response  rates.  However,  response
rates are only one of  several  factors  that  affect the  Company's  results of
operations.  State  regulators  from  time  to time  contact  the  Company  with
inquiries  regarding the Company's  promotional  materials and state  regulators
could require additional changes to the Company's promotional materials,  and no
assurance  can be given that such  changes will not be  significant  or will not
have a material adverse effect on the Company's  future  financial  condition or
results of operations.

Item 2.  Change in Securities
         None.

Item 3.  Defaults upon Senior Securities
         None.

                                       14


<PAGE>


Item 4.  Submission of Matters to a vote of Security Holders 
         None.

Item 5.  Other Information
         None.

Item 6.  Reports on Form 8K.
         No reports on Form 8K have been filed during the quarter for which this
         report is filed.













































                                       15


<PAGE>


SIGNATURES
- ----------
Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.



                                        HOSIERY CORPORATION OF AMERICA, INC.
                                        ------------------------------------
                                                     (Registrant)


                                                /s/  ARTHUR C. HUGHES
Date:  August 6, 1997                       _________________________________
                                                    Arthur C. Hughes
                                                    Vice President &
                                                 Chief Financial Officer















                                       16


<TABLE> <S> <C>
                                  
<ARTICLE>                              5
<CIK>                                        0000934383
<NAME>                                 Hosiery Corporation of America, Inc.
<MULTIPLIER>                                       1000
                                        
<S>                                      <C>
<PERIOD-TYPE>                          Year
<FISCAL-YEAR-END>                      Dec-31-1997
<PERIOD-START>                         Jan-01-1997
<PERIOD-END>                           Jun-28-1997
<CASH>                                              883
<SECURITIES>                                          0
<RECEIVABLES>                                    28,205
<ALLOWANCES>                                      2,033
<INVENTORY>                                      15,207
<CURRENT-ASSETS>                                 44,087
<PP&E>                                           33,227
<DEPRECIATION>                                   15,933
<TOTAL-ASSETS>                                   97,549
<CURRENT-LIABILITIES>                            46,019
<BONDS>                                          69,373
                               408
                                      37,398
<COMMON>                                             14
<OTHER-SE>                                    (117,668)
<TOTAL-LIABILITY-AND-EQUITY>                     97,549
<SALES>                                          94,863
<TOTAL-REVENUES>                                 94,863
<CGS>                                            29,879
<TOTAL-COSTS>                                    47,097
<OTHER-EXPENSES>                                      0
<LOSS-PROVISION>                                  6,800
<INTEREST-EXPENSE>                                9,148
<INCOME-PRETAX>                                   5,673
<INCOME-TAX>                                      2,184
<INCOME-CONTINUING>                               3,489
<DISCONTINUED>                                        0
<EXTRAORDINARY>                                       0
<CHANGES>                                             0
<NET-INCOME>                                      3,489
<EPS-PRIMARY>                                         0
<EPS-DILUTED>                                         0
        
 

</TABLE>


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