SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Schedule 13G
Under the Securities Exchange Act of 1934
(Amendment No. )*
Digital Generation Systems, Inc.
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(Name of Issuer)
Common Stock
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(Title of Class of Securities)
253921 10 0
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(CUSIP Number)
Check the following box if a fee is being paid with this statement. [ ]. (A fee
is not required if the filing person: (1) has a previous statement on file
reporting beneficial ownership of more than five percent of the class of
securities described in Item 1; and (2) has filed no amendment subsequent
thereto reporting beneficial ownership of five percent or less of such class.)
(See Rule 13d-7).
*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter
disclosures provided in a prior cover page.
The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).
(Continued on following pages)
Page 1 of 9 Pages
Exhibit Index Contained on Page 7
<PAGE>
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CUSIP No. 253921 10 0 13G Page 2 of 9 Pages
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1 NAME OF REPORTING PERSONS
S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS
Sierra Ventures IV, a California
Limited Partnership ("Sierra IV") 94-3137106
- -------- -----------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) [ ]
(b) [X}
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3 SEC USE ONLY
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4 CITIZENSHIP OR PLACE OF ORGANIZATION
California Limited Partnership
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NUMBER OF 5 SOLE VOTING POWER
SHARES - 0 -
BENEFICIALLY ------- -------------------------------------------------------
OWNED BY EACH 6 SHARED VOTING POWER
REPORTING 1,939,792
PERSON ------- -------------------------------------------------------
WITH 7 SOLE DISPOSITIVE POWER
- 0 -
------- -------------------------------------------------------
8 SHARED DISPOSITIVE POWER
1,939,792
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9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
1,939,792
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10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
[ ]
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11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
16.6%
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12 TYPE OF REPORTING PERSON*
PN
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*SEE INSTRUCTIONS BEFORE FILLING OUT!
<PAGE>
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CUSIP No. 253921 10 0 13G Page 3 of 9 Pages
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1 NAME OF REPORTING PERSONS
S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS
SV Associates IV, L.P. ("SV Associates") 94-3137105
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2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) [ ]
(b) [X}
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3 SEC USE ONLY
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4 CITIZENSHIP OR PLACE OF ORGANIZATION
California Limited Partnership
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NUMBER OF 5 SOLE VOTING POWER
SHARES - 0 -
BENEFICIALLY ------- -------------------------------------------------------
OWNED BY EACH 6 SHARED VOTING POWER
REPORTING 2,017,464 shares of which 1,939,792 shares are directly
PERSON owned by Sierra IV and 77,672 shares are directly owned
WITH by Sierra Ventures IV International, a Delaware Limited
Partnership ("Sierra IV International"). SV Associates
is the general partner of Sierra IV and Sierra IV
International.
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7 SOLE DISPOSITIVE POWER
- 0 -
------- -------------------------------------------------------
8 SHARED DISPOSITIVE POWER
2,017,464 shares of which 1,939,792 shares are directly
owned by Sierra IV and 77,672 shares are directly owned
by Sierra Ventures IV International, a Delaware Limited
Partnership ("Sierra IV International"). SV Associates
is the general partner of Sierra IV and Sierra IV
International.
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9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
2,017,464
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10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
[ ]
- -------- -----------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
17.3%
- -------- -----------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
PN
- -------- -----------------------------------------------------------------------
*SEE INSTRUCTIONS BEFORE FILLING OUT!
<PAGE>
Page 4 of 9
ITEM 1(A). NAME OF ISSUER
Digital Generation Systems, Inc.
ITEM 1(B). ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES
875 Battery Street, 2nd floor
San Francisco, California 94111
ITEM 2(A)-(C). NAME, ADDRESS AND CITIZENSHIP OF PERSONS FILING
This statement is being filed by SV Associates IV, L.P., a
California limited partnership ("SV Associates") whose principal business
address is 3000 Sand Hill Road, Building Four, Suite 210, Menlo Park, California
94025. SV Associates is general partner to Sierra Ventures IV, a California
Limited Partnership ("Sierra IV") and Sierra Ventures IV International, a
Delaware Limited Partnership ("Sierra IV International"). With respect to SV
Associates, this statement relates only to SV Associates' indirect, beneficial
ownership of shares of Common Stock of Digital Generation Systems, Inc. (the
"Shares"). The Shares are held directly by Sierra IV and Sierra IV
International, and SV Associates does not directly or otherwise hold any Shares.
Management of the business affairs of SV Associates, including decisions
respecting disposition and/or voting of the Shares, is by majority decision of
the general partners of SV Associates listed on Exhibit B hereto. Each
individual general partner disclaims beneficial ownership of the Shares.
ITEM 2(D) AND (E). TITLE OF CLASS OF SECURITIES AND CUSIP NUMBER
Common Stock
CUSIP # 253921 10 0
ITEM 3. Not Applicable
ITEM 4. OWNERSHIP
Please see Rows 5-11 of cover pages.
ITEM 5. OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS.
Not applicable.
<PAGE>
Page 5 of 9
ITEM 6. OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF
ANOTHER PERSON.
Under certain circumstances set forth in the limited
partnership agreements of Sierra IV, Sierra IV International
and SV Associates, the general and limited partners of such
entities may have the right to receive dividends from, or the
proceeds from the sale of shares of Common Stock of Digital
Generation Systems, Inc. held by such entity. No such
partners' rights relate to more than five percent of the
class.
ITEM 7. IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY
WHICH ACQUIRED THE SECURITY BEING REPORTED ON BY
THE PARENT HOLDING COMPANY.
Not applicable.
ITEM 8. IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE
GROUP.
Not applicable.
ITEM 9. NOTICE OF DISSOLUTION OF GROUP.
Not applicable.
ITEM 10. CERTIFICATION.
Not applicable.
<PAGE>
Page 6 of 9
SIGNATURES
After reasonable inquiry and to the best of my knowledge and
belief, I certify that the information set forth in this statement is true,
complete and correct.
Dated: February 13, 1997
SV ASSOCIATES IV, L.P.
By:
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Martha A. Clarke Adamson,
Attorney-in-Fact for the General Partners
SIERRA VENTURES IV, A CALIFORNIA
LIMITED PARTNERSHIP
By SV Associates IV, L.P., its General Partner
By:
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Martha A. Clarke Adamson,
Attorney-in-Fact for the General Partners
<PAGE>
Page 7 of 9
EXHIBIT INDEX
Found on
Sequentially
Exhibit Numbered Page
Exhibit A: Agreement of Joint Filing 8
Exhibit B: List of General Partners of SV Associates IV, L.P. 9
<PAGE>
Page 8 of 9
EXHIBIT A
Agreement of Joint Filing
The undersigned hereby agree that they are filing jointly
pursuant to Rule 13d-1 of the Act the statement dated February 13, 1997,
containing the information required by Schedule 13G, for the 2,017,464 Shares of
the Common Stock of Digital Generation Systems, Inc. held by Sierra Ventures IV,
a California Limited Partnership and Sierra Ventures IV International, a
Delaware Limited Partnership.
Date: February 13, 1997
SV ASSOCIATES IV, L.P.
By:
--------------------------------------------
Martha A. Clarke Adamson,
Attorney-in-Fact for the General Partners
SIERRA VENTURES IV, A CALIFORNIA
LIMITED PARTNERSHIP
By SV Associates IV, L.P., its General Partner
By:
--------------------------------------------
Martha A. Clarke Adamson,
Attorney-in-Fact for the General Partners
<PAGE>
Page 9 of 9
EXHIBIT B
General Partners of
SV Associates IV, L.P.
Set forth below, with respect to each general partner of SV Associates IV,
L.P. is the following: (a) name; (b) business address and (c) citizenship.
1. (a) Peter C. Wendell
(b) c/o Sierra Ventures
3000 Sand Hill Road
Building Four, Suite 210
Menlo Park, CA 94025
(c) United States Citizen
2. (a) Jeffrey M. Drazan
(b) c/o Sierra Ventures
3000 Sand Hill Road
Building Four, Suite 210
Menlo Park, CA 94025
(c) United States Citizen
3. (a) Petri Vainio
(b) c/o Sierra Ventures
3000 Sand Hill Road
Building Four, Suite 210
Menlo Park, CA 94025
(c) United States Citizen
