DIGITAL GENERATION SYSTEMS INC
8-K/A, 1997-01-21
ADVERTISING AGENCIES
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<PAGE>   1
                       SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549


                                   FORM 8-K/A

                                 CURRENT REPORT

     Pursuant to Section 13 or 15 (d) of the Securities Exchange Act of 1934


Date of Report (Date of earliest event reported)     November 8, 1996
                                                     ---------------------------

                        DIGITAL GENERATION SYSTEMS, INC.
- --------------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)

            California                   0-27644                 94-3140772
- --------------------------------------------------------------------------------


   (State or other jurisdiction        (Commission            (I.R.S. Employer
     of incorporation)                  file no.)            Identification No.)


875 Battery Street, San Francisco, California                            94111
- --------------------------------------------------------------------------------
(Address of principal executive offices)                             (zip code)


Registrant's telephone number:     (415) 276-6600
                                   ---------------------------------------------

                                 Not Applicable
- --------------------------------------------------------------------------------
          (Former name or former address, if changed since last report)



<PAGE>   2
   
ITEM 2. ACQUISITION OR DISPOSITION OF ASSETS.

     The registrant, PDR Productions, Inc. a New York corporation ("PDR"), and
Pat DeRosa, an officer and director and the sole stockholder of PDR, are parties
to a Stock Purchase Agreement dated as of October 15, 1996, as amended (the 
"Purchase Agreement"). On November 8, 1996, the registrant acquired all of the
outstanding stock of PDR from Mr. DeRosa pursuant to the Purchase Agreement. The
negotiated value of PDR shares acquired was approximately $9.0 million, subject
to adjustment in accordance with the Purchase Agreement based on the results of
a post-closing audit of PDR. The registrant paid for the PDR shares acquired by
delivering $6.5 million in cash from its working capital and issuing to Mr.
DeRosa a promissory note bearing interest at 8.0% per annum payable at maturity
one year from the closing date.

     Prior to this transaction, no material relationship existed between PDR and
the registrant or any of its affiliates, any officer or director of the
registrant, or any associate of any such director or officer.

     PDR is engaged in the business of media duplication and distribution, and
the registrant intends to continue this business.
    

   
ITEM 7. FINANCIAL STATEMENTS AND EXHIBITS.

            (a)   Financial Statements of Businesses Acquired

            The audited financial statements of PDR for the years ended December
31, 1993, 1994 and 1995 and the unaudited financial statements of PDR for the
nine-month periods ended September 30, 1995 and 1996 are attached hereto as
Exhibit 7.1.

            (b)   Pro Forma Financial Information

            The pro forma financial information required by Item 7(b) is
attached hereto as Exhibit 7.2.

            (c)  Exhibits

            2.1*    Stock Purchase Agreement dated as of October 15, 1996, among
                    Digital Generation Systems, Inc., PDR Productions, Inc. and
                    Pat DeRosa.

            2.2**   Amendment to Stock Purchase Agreement dated November 8,
                    1996, among Digital Generation Systems, Inc., and Pat
                    DeRosa.

            7.1***  Audited financial statements of PDR Productions, Inc. for
                    the years ending December 31, 1993, 1994 and 1995; unaudited
                    financial statements of PDR Productions, Inc. for the
                    nine-month periods ended September 30, 1995 and 1996.

            7.2***  Unaudited condensed pro forma combined financial statements
                    of Digital Generation Systems, Inc. and PDR Productions,
                    Inc.

- ------------------

            *       Incorporated by reference to Exhibit 10.25 to the
                    registrant's Quarterly Report on Form 10-Q filed November
                    13, 1996.

            **      Previously filed.

            ***     Filed herewith.
    
<PAGE>   3
                                   SIGNATURES

         Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.



                                          DIGITAL GENERATION SYSTEMS, INC.
                                                      (Registrant)




Date:    January 21, 1997                 By: /s/ Thomas P. Shanahan
                                              --------------------------------
                                                  Thomas P. Shanahan,
                                                  Chief Financial Officer

<PAGE>   1
                                                                     EXHIBIT 7.1






PDR PRODUCTIONS, INC.

FINANCIAL STATEMENTS

DECEMBER 31, 1995
<PAGE>   2
                                                           PDR PRODUCTIONS, INC.


                                                                        CONTENTS
                                                               DECEMBER 31, 1995
================================================================================



<TABLE>
<S>                                                               <C>
INDEPENDENT AUDITOR'S REPORT                                        1


FINANCIAL STATEMENTS:

   Balance Sheet                                                    2
   Statement of Operations                                          3
   Statement of Shareholder's Equity                                4
   Statement of Cash Flows                                          5
   Notes to Financial Statements                                  6 - 10
</TABLE>
<PAGE>   3
INDEPENDENT AUDITOR'S REPORT




To the Shareholder of
PDR Productions, Inc.


We have audited the accompanying balance sheets of PDR Productions, Inc. as of
December 31, 1993, 1994 and 1995, and the related statements of operations,
shareholder's equity, and cash flows for the years then ended. These financial
statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on these financial statements based on
our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects, the financial position of PDR Productions, Inc. as of
December 31, 1993, 1994 and 1995, and the results of its operations and its cash
flows for the years then ended in conformity with generally accepted accounting
principles.



GOLDSTEIN GOLUB KESSLER & COMPANY, P.C.
New York, New York

October 21, 1996
<PAGE>   4
                                                           PDR PRODUCTIONS, INC.

                                                                   BALANCE SHEET
================================================================================

<TABLE>
<CAPTION>
                                                           DECEMBER 31,                     SEPTEMBER 30,
                                              1993             1994              1995                1996
- ---------------------------------------------------------------------------------------------------------
                                                                                              (unaudited)

<S>                                        <C>             <C>               <C>            <C>
ASSETS

Current Assets:
  Cash (Note 1)                            $   88,242       $   34,636       $   40,065       $   54,428
  Accounts receivable, net of
   allowance for doubtful accounts
   of $15,000                               1,042,024        1,298,368        1,325,922        1,110,294
  Due from shareholder (Note 4)                 3,000               --           39,500               --
  Prepaid expenses                              6,473           10,875           19,083            8,574
- --------------------------------------------------------------------------------------------------------
      TOTAL CURRENT ASSETS                  1,139,739        1,343,879        1,424,570        1,173,296

Property and Equipment, at cost,
 net of accumulated depreciation
 and  amortization (Notes 1 and 2)            609,121          590,602          512,136          588,579

Security Deposits                              31,255           31,255           31,255           31,255
- --------------------------------------------------------------------------------------------------------
      TOTAL ASSETS                         $1,780,115       $1,965,736       $1,967,961       $1,793,130
========================================================================================================
LIABILITIES AND
 SHAREHOLDER'S EQUITY

Current Liabilities:
  Accounts payable                         $  263,604       $  321,009       $  355,966       $  235,304
  Other current liabilities (Note 3)           50,959           50,412          100,879          111,463
  Due to shareholder (Note 4)                      --           96,800               --               --
  Deferred income taxes payable
   (Notes 1 and 7)                             27,000           26,000           22,000               --
- --------------------------------------------------------------------------------------------------------
      TOTAL CURRENT LIABILITIES               341,563          494,221          478,845          346,767
- --------------------------------------------------------------------------------------------------------
Deferred Income Taxes Payable
 (Notes 1 and 7)                                6,000            6,000            6,000            7,000
- --------------------------------------------------------------------------------------------------------
Commitments (Note 5)

Shareholder's Equity:
  Common stock - no par value;
   authorized 200 shares, issued
   and outstanding 180 shares                   2,000            2,000            2,000            2,000
  Retained earnings                         1,430,552        1,463,515        1,481,116        1,437,363
- --------------------------------------------------------------------------------------------------------
      TOTAL SHAREHOLDER'S EQUITY            1,432,552        1,465,515        1,483,116        1,439,363
- --------------------------------------------------------------------------------------------------------
      TOTAL LIABILITIES AND
       SHAREHOLDER'S EQUITY                $1,780,115       $1,965,736       $1,967,961       $1,793,130
========================================================================================================
</TABLE>

                                               See Notes to Financial Statements


                                                                               2
<PAGE>   5
                                                           PDR PRODUCTIONS, INC.

                                                         STATEMENT OF OPERATIONS
================================================================================

<TABLE>
<CAPTION>
                                                                                                   NINE-MONTH PERIOD
                                                         YEAR ENDED DECEMBER 31,                  ENDED SEPTEMBER 30,
                                                   1993            1994           1995           1995               1996
- ------------------------------------------------------------------------------------------------------------------------
                                                                                                       (unaudited)

<S>                                            <C>             <C>            <C>            <C>             <C>        
Net sales (Note 1)                             $7,128,799      $8,241,836     $7,863,548     $5,568,876       $5,415,926

Cost of goods sold                               4,852,375       5,810,162      5,861,106      4,267,777       4,139,293
- ------------------------------------------------------------------------------------------------------------------------

Gross profit                                     2,276,424       2,431,674      2,002,442      1,301,099       1,276,633

Selling, general and administrative
 expenses                                        2,235,972       2,351,711      1,952,841      1,436,100       1,290,386
- ------------------------------------------------------------------------------------------------------------------------
Income before provision for income
 taxes                                              40,452          79,963         49,601       (135,001)        (13,753)

Provision for income taxes (Notes 1 and 7)          53,000          47,000         32,000         23,000          30,000
- ------------------------------------------------------------------------------------------------------------------------
Net income (loss)                               $  (12,548)     $   32,963     $   17,601     $ (158,001)     $  (43,753)
========================================================================================================================
Net income (loss) per common share              $   (69.71)     $   183.13     $    97.78     $  (877.78)     $  (243.07)
========================================================================================================================
Number of common shares outstanding
 (Note 1)                                              180             180            180            180             180
========================================================================================================================
Pro forma information (unaudited) (Note 7):

   Net income (loss)                            $  (11,548)     $   21,963     $    8,601     $ (118,001)     $  (38,753)
========================================================================================================================
   Net income (loss) per common share           $   (64.16)     $   122.02     $    47.78     $  (655.56)     $  (215.29)
========================================================================================================================
   Number of common shares outstanding
    (Note 1)                                           180             180            180            180             180
========================================================================================================================
</TABLE>

                                               See Notes to Financial Statements


                                                                               3
<PAGE>   6
                                                           PDR PRODUCTIONS, INC.

                                               STATEMENT OF SHAREHOLDER'S EQUITY
================================================================================

<TABLE>
<CAPTION>
                                      COMMON STOCK                                   TOTAL
                                   NUMBER OF                    RETAINED         SHAREHOLDER'S
                                    SHARES      AMOUNT          EARNINGS             EQUITY
- ----------------------------------------------------------------------------------------------

<S>                                <C>          <C>           <C>                <C>
Balance at December 31, 1992         180        $2,000         $1,443,100          $1,445,100

Net loss                              --            --            (12,548)            (12,548)
- ----------------------------------------------------------------------------------------------
Balance at December 31, 1993         180         2,000          1,430,552           1,432,552

Net income                            --            --             32,963              32,963
- ----------------------------------------------------------------------------------------------
Balance at December 31, 1994         180         2,000          1,463,515           1,465,515

Net income                            --            --             17,601              17,601
- ----------------------------------------------------------------------------------------------
Balance at December 31, 1995         180         2,000          1,481,116           1,483,116

 (Unaudited):
    Net loss                          --            --            (43,753)            (43,753)
- ----------------------------------------------------------------------------------------------
Balance at September 30, 1996        180        $2,000         $1,437,363          $1,439,363
==============================================================================================
</TABLE>

                                               See Notes to Financial Statements


                                                                               4
<PAGE>   7
                                                           PDR PRODUCTIONS, INC.

                                                         STATEMENT OF CASH FLOWS
================================================================================

<TABLE>
<CAPTION>
                                                                                                            NINE-MONTH PERIOD
                                                                 YEAR ENDED DECEMBER 31,                    ENDED SEPTEMBER 30,
                                                          1993            1994            1995            1995              1996
- --------------------------------------------------------------------------------------------------------------------------------
                                                                                                                (unaudited)

<S>                                                    <C>             <C>             <C>             <C>             <C>
Cash flows from operating activities:
  Net income (loss)                                    $ (12,548)      $  32,963       $  17,601       $(158,001)      $ (43,753)
  Adjustments to reconcile net
   income (loss) to net cash provided by
   operating activities:
    Depreciation and amortization                        239,652         246,695         206,477         154,858         152,459
    Deferred portion of provision for
     income taxes                                             --          (1,000)         (4,000)                        (21,000)
    Changes in operating assets
     and liabilities:
      (Increase) decrease in accounts
       receivable                                         30,100        (256,344)        (27,554)        237,084         215,628
      (Increase) decrease in prepaid
       expenses                                               50          (4,402)         (8,208)        (40,998)         10,509
      Increase (decrease) in accounts payable             70,735          57,405          34,957         (44,021)       (120,662)
      Increase (decrease) in other current
       liabilities                                        23,874            (547)         50,467          79,742          10,584
- --------------------------------------------------------------------------------------------------------------------------------
        NET CASH PROVIDED BY
         OPERATING ACTIVITIES                            351,863          74,770         269,740         228,664         203,765
- --------------------------------------------------------------------------------------------------------------------------------
Cash flows from investing activities:
  Acquisition of property and equipment -
   net                                                  (316,520)       (228,176)       (128,011)        (94,846)       (228,902)
  Loans from (to) shareholder                             (3,000)         99,800        (136,300)        (96,800)         39,500
- --------------------------------------------------------------------------------------------------------------------------------
        NET CASH USED IN
         INVESTING ACTIVITIES                           (319,520)       (128,376)       (264,311)       (191,646)       (189,402)
- --------------------------------------------------------------------------------------------------------------------------------
Net increase (decrease) in cash                           32,343         (53,606)          5,429          37,018          14,363

Cash at beginning of period                               55,899          88,242          34,636          34,636          40,065
- --------------------------------------------------------------------------------------------------------------------------------
Cash at end of period                                  $  88,242       $  34,636       $  40,065       $  71,654       $  54,428
================================================================================================================================

SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:

  Cash paid during the period
   for income taxes                                    $  40,503       $  57,500       $  48,243       $  36,573       $  14,675
================================================================================================================================
</TABLE>

                                               See Notes to Financial Statements


                                                                               5
<PAGE>   8
                                                           PDR PRODUCTIONS, INC.

                                                   NOTES TO FINANCIAL STATEMENTS
                               (INFORMATION PERTAINING TO THE NINE-MONTH PERIODS
                                 ENDED SEPTEMBER 30, 1995 AND 1996 IS UNAUDITED)
================================================================================

1.    BUSINESS                PDR Productions, Inc. (the "Company") provides
      ACTIVITY AND            video and audio duplication and distribution to
      SIGNIFICANT             advertising agencies, cable networks and
      ACCOUNTING              syndicators primarily in the New York City
      POLICIES:               metropolitan area.

                              Revenue is recognized when services are performed.

                              Depreciation and amortization of property and
                              equipment is provided for by the straight-line
                              method over the estimated useful lives of the
                              related assets.

                              For income tax purposes, the shareholder has
                              elected that the Company be treated as a small
                              business corporation (S Corporation) under the
                              applicable sections of the Internal Revenue Code
                              and New York State corporate franchise tax law.
                              Accordingly, there is no provision for federal
                              income taxes as earnings of the Company flow
                              through directly to its shareholder. The Company
                              is subject to New York State income taxes at
                              reduced rates as well as local income taxes.

                              The Company maintains its cash in bank deposit
                              accounts which, at times, exceed federally insured
                              limits. The Company has not experienced any losses
                              in such accounts. The Company believes it is not
                              exposed to any significant credit risk on cash.

                              The preparation of financial statements in
                              conformity with generally accepted accounting
                              principles requires the use of estimates by
                              management affecting the reported amounts of
                              assets and liabilities and revenue and expenses
                              and the disclosure of contingent assets and
                              liabilities. Actual results could differ from
                              these estimates.

                              The accompanying unaudited interim financial
                              statements include all adjustments (consisting
                              only of those of a normal recurring nature) which,
                              in the opinion of management, are necessary for a
                              fair presentation of the results of the interim
                              periods.

                              Income taxes are based upon amounts included in
                              the statement of operations. Deferred income taxes
                              result from the differences between the time
                              certain income and expenses are recognized for
                              financial reporting purposes and the time when the
                              items are actually reported for income tax
                              purposes.

                              Net income (loss) per common share is calculated
                              by dividing net income (loss) by the number of
                              shares of common stock outstanding during each
                              period.


                                                                               6
<PAGE>   9
                                                          PDR PRODUCTIONS, INC.

                                                  NOTES TO FINANCIAL STATEMENTS
                               (INFORMATION PERTAINING TO THE NINE-MONTH PERIODS
                                 ENDED SEPTEMBER 30, 1995 AND 1996 IS UNAUDITED)
================================================================================


2. PROPERTY AND EQUIPMENT: Property and equipment, at cost, consists of the
                           following:

<TABLE>
<CAPTION>
                                                              December 31,              September 30,    Estimated
                                                   1993           1994          1995             1996   Useful Life
                           -----------------------------------------------------------------------------------------
                         <S>                  <C>           <C>           <C>            <C>          <C>
                           Machinery and
                            equipment          $ 1,692,011   $ 1,875,480   $ 1,998,681    $ 2,221,415   5 to 7 years
                           Furniture and
                            fixtures                78,928        87,428        92,238         99,590        7 years
                           Automobiles              72,518        72,518        72,518         31,476        5 years
                           Leasehold
                           improvements              7,764        43,971        43,971         43,971  Life of lease
                           -----------------------------------------------------------------------------------------
                                                 1,851,221     2,079,397     2,207,408      2,396,452
                           Less accumulated
                            depreciation and
                            amortization        (1,242,100)   (1,488,795)   (1,695,272)    (1,807,873)
                           -----------------------------------------------------------------------------------------
                                                $  609,121    $  590,602    $  512,136     $  588,579
                           =========================================================================================
</TABLE>

3.    OTHER CURRENT        Other current liabilities consist of the following:
      LIABILITIES:

<TABLE>
<CAPTION>
                                                                          December 31,                 September 30,
                                                                1993          1994          1995               1996
                           ----------------------------------------------------------------------------------------
                         <S>                                <C>           <C>          <C>                <C>
                           Accrued professional fees         $ 5,379       $13,185      $ 15,000           $ 19,371
                           Accrued payroll                        --            --        18,547             28,302
                           Profit-sharing plan contribution
                            payable                               --            --        20,000                 --
                           Income taxes payable               11,325         1,425            --             24,913
                           Payroll taxes payable              21,102        25,546        25,069             27,240
                           Sales taxes payable                13,153        10,256         9,437             11,637
                           Other                                  --            --        12,826                 --
                           ----------------------------------------------------------------------------------------
                                                             $50,959       $50,412      $100,879           $111,463
                           ========================================================================================
</TABLE>

4.    RELATED PARTY        During the years ended December 31, 1993 and 1995,
      TRANSACTIONS:        the Company provided the shareholder with a
                           short-term, noninterest-bearing loan amounting to
                           $3,000 and $39,500, respectively.

                           During the year ended December 31, 1994, the
                           shareholder provided the Company with a short-term,
                           noninterest-bearing loan amounting to $96,800.


                                                                               7
<PAGE>   10
                                                          PDR PRODUCTIONS, INC.

                                                  NOTES TO FINANCIAL STATEMENTS
                               (INFORMATION PERTAINING TO THE NINE-MONTH PERIODS
                                 ENDED SEPTEMBER 30, 1995 AND 1996 IS UNAUDITED)
================================================================================


5.    COMMITMENTS:            The Company leases office space under
                              noncancelable operating leases.

                              The future minimum rental payments under these
                              leases are as follows:

<TABLE>
                             <S>                                                           <C>
                              Three-month period ending December 31, 1996                   $  87,000

                              Year ending December 31, 1997                                   362,000
                              -----------------------------------------------------------------------
                                                                                             $449,000
                              =======================================================================
</TABLE>

                              Each lease is subject to escalation for the
                              Company's share of increases in real estate tax
                              and related expenses. Rent expense charged to
                              operations amounted to approximately $239,000,
                              $269,000 and $356,000 for the years ended December
                              31, 1993, 1994 and 1995, respectively, and
                              approximately $263,000 and $272,000 for the
                              nine-month periods ended September 30, 1995 and
                              1996, respectively.

6.    PROFIT-                 The Company maintains a profit-sharing plan
      SHARING                 covering all eligible employees. Contributions are
      PLAN:                   funded as accrued and determined at the discretion
                              of the Company. Contributions to the plan charged
                              to operations for the years ended December 31,
                              1993 and 1995 and the nine-month period ended
                              September 30, 1995 amounted to $71,379, $22,200
                              and $2,200, respectively. No contributions were
                              made or charged to operations during the year
                              ended 1994 and the nine-month period ended
                              September 30, 1996. The shareholder and an officer
                              are the trustees of the plan.

7.    INCOME TAXES:           The tax effects of temporary differences that give
                              rise to the net deferred income taxes payable are
                              presented below:

<TABLE>
<CAPTION>
                                                                              December 31,                September 30,
                                                                   1993          1994          1995               1996
                              ----------------------------------------------------------------------------------------
                             <S>                              <C>           <C>           <C>                 <C>
                              Accounts receivable               $27,000       $26,000       $22,000                 --
                              Property and equipment              6,000         6,000         6,000             $7,000
                              ----------------------------------------------------------------------------------------
                                    DEFERRED INCOME

                                      TAXES PAYABLE             $33,000       $32,000       $28,000             $7,000
                              ========================================================================================
</TABLE>


                                                                               8
<PAGE>   11
                                                          PDR PRODUCTIONS, INC.

                                                  NOTES TO FINANCIAL STATEMENTS
                               (INFORMATION PERTAINING TO THE NINE-MONTH PERIODS
                                 ENDED SEPTEMBER 30, 1995 AND 1996 IS UNAUDITED)
================================================================================


                      The provision for income taxes consists of the following
                      components:

<TABLE>
<CAPTION>
                                                                                              Nine-month period
                                                      Year ended December 31,               ended September 30,
                                                 1993         1994        1995             1995           1996
                      -----------------------------------------------------------------------------------------
                     <S>                     <C>          <C>         <C>              <C>           <C>
                      State and local
                      income taxes:
                        Current               $53,000      $48,000     $36,000          $23,000       $ 51,000
                        Deferred                   --       (1,000)     (4,000)              --        (21,000)
                      -----------------------------------------------------------------------------------------
                           TOTAL PROVISION

                            FOR INCOME TAXES  $53,000      $47,000     $32,000          $23,000       $ 30,000
                      =========================================================================================
</TABLE>

                      The provision for income taxes differs from the amount
                      computed using the federal statutory rate of 34% as a
                      result of the following:

<TABLE>
<CAPTION>
                                                                                             Nine-month period
                                                     Year ended December 31,                ended September 30,
                                               1993           1994          1995           1995           1996
                      -----------------------------------------------------------------------------------------
                     <S>                      <C>            <C>           <C>            <C>           <C>
                      Tax at federal
                       statutory rate            34 %           34 %          34 %          (34)%          (34)%
                      Flow-through of S
                       Corporation taxable
                       income to shareholder    (34)           (34)          (34)            34             34
                      State and local
                       income taxes             131             59            64            (17)          (218)
                      -----------------------------------------------------------------------------------------
                                                131 %           59 %          64 %          (17)%         (218)%
                      =========================================================================================
</TABLE>

                      Pro forma net income (loss) reflects an income tax
                      provision (benefit) for the years ended December 31, 1993,
                      1994 and 1995 and the nine-month periods ended September
                      30, 1995 and 1996 as if the Company had not elected S
                      Corporation status.

                      Pro forma net income (loss) for the years ended December
                      31, 1994 and 1995 reflects an additional income tax
                      provision of approximately $11,000 and $9,000,
                      respectively.

                      Pro forma net loss for the year ended December 31, 1993
                      and the nine-month periods ended September 30, 1995 and
                      1996 reflects an income tax benefit of approximately
                      $1,000, $40,000 and $5,000, respectively.


                                                                               9
<PAGE>   12
                                                          PDR PRODUCTIONS, INC.

                                                  NOTES TO FINANCIAL STATEMENTS
                               (INFORMATION PERTAINING TO THE NINE-MONTH PERIODS
                                 ENDED SEPTEMBER 30, 1995 AND 1996 IS UNAUDITED)
================================================================================

8.    SUBSEQUENT      On October 16, 1996, the shareholder of the Company
      EVENT:          entered into an agreement to sell 100% of his common stock
                      to Digital Generation Systems, Inc. for an estimated
                      purchase price of $8,500,000, subject to various
                      post-closing adjustments.


                                                                              10

<PAGE>   1

EXHIBIT 7.2    UNAUDITED CONDENSED PRO FORMA COMBINED FINANCIAL STATEMENTS
               OF DIGITAL GENERATION SYSTEMS, INC. AND PDR PRODUCTIONS, INC.

The unaudited condensed pro forma combined financial statements give effect to
the acquisition described in Item 2 (the "Acquisition") under the purchase
method of accounting. The condensed pro forma combined balance sheet assumes the
acquisition took place on September 30, 1996 and combines the registrant's
unaudited balance sheet with PDR's unaudited balance sheet at that date. The
condensed pro forma combined statements of operations assume that the
acquisition took place as of the beginning of the periods presented and combine
the registrant's statement of operations for the year ended December 31, 1995
and the registrant's unaudited statement of operations for the nine months ended
September 30, 1996 with the statement of operations of PDR for the year ended
December 31, 1995 and the unaudited statement of operations of PDR for the nine
months ended September 30, 1996.

The condensed pro forma information is presented for illustrative purposes only
and is not necessarily indicative of operating results or financial position
that would have occurred if the acquisition had been consummated as of the dates
indicated, nor is it necessarily indicative of future operating results or
financial position.

The condensed pro forma combined financial statements should be read in
conjunction with the historical financial statements and the related notes of DG
Systems, which were previously reported in the Registration Statement on Form
S-1 and the Quarterly Report on Form 10-Q for the nine months ended September
30, 1996, and the December 31, 1995 financial statements and related notes of
PDR (see Item 7 (a)).
<PAGE>   2
            DIGITAL GENERATION SYSTEMS INC. AND PDR PRODUCTIONS INC.
                   CONDENSED PRO FORMA COMBINED BALANCE SHEETS

                               SEPTEMBER 30, 1996

                      (IN THOUSANDS, EXCEPT SHARE AMOUNTS)

<TABLE>
<CAPTION>
                                                                       HISTORICAL         PRO
                                                      HISTORICAL          PDR            FORMA           PRO FORMA
                                                      DG SYSTEMS      PRODUCTIONS     ADJUSTMENTS         COMBINED
                                                       --------        --------        --------           --------
                                                     (Unaudited)      (Unaudited)
<S>                                                    <C>           <C>             <C>                <C>   
ASSETS
CURRENT ASSETS:
   Cash and cash equivalents                           $ 16,418        $    54        $(6,899)(a)       $  9,573
   Short-term investments                                12,968             --                            12,968
   Accounts receivable, net                               1,763          1,110                             2,873
   Prepaid expenses and other                               323              9                               332
                                                       --------        -------        -------           --------
          Total current assets                           31,472          1,173         (6,899)            25,746
                                                       --------        -------        -------           --------

PROPERTY AND EQUIPMENT, at cost:                         16,079          2,397         (1,808)(c)         16,668
   Less - Accumulated depreciation
              and amortization                           (6,569)        (1,808)         1,808 (c)         (6,569)
                                                       --------        -------        -------           --------
          Property and equipment, net                     9,510            589              0             10,099
                                                       --------        -------        -------           --------
OTHER ASSETS, net                                           687             31          7,960 (c)          8,678
                                                       --------        -------        -------           --------
                                                       $ 41,669        $ 1,793        $ 1,061           $ 44,523
                                                       ========        =======        =======           ========

LIABILITIES AND SHAREHOLDERS' EQUITY
CURRENT LIABILITIES:
   Accounts payable                                    $    445        $   235        $                 $    680
   Accrued liabilities                                    1,880                                            1,880
   Notes payable                                                                        2,500 (b)          2,500
Current portion of long-term debt                         3,034            112                             3,146
                                                       --------        -------        -------           --------
          Total current liabilities                       5,359            347          2,500              8,206
                                                       --------        -------        -------           --------
LONG-TERM DEBT, net of current portion                    7,246                                            7,246
                                                       --------        -------        -------           --------

DEFERRED INCOME TAXES PAYABLE                                                7                                 7

SHAREHOLDERS' EQUITY:
   Convertible preferred stock, no par value --
      Authorized -- 5,000,000 shares at
      September 30, 1996
      Outstanding -- none outstanding at
      September 30, 1996
   Common stock, no par value --                         55,108              2             (2)(c)         55,108
      Authorized
      -- 30,000,000 shares Outstanding
      -- 11,623,807 shares at
           September 30, 1996
    Receivable from issuance of common stock               (175)                                            (175)
    Accumulated deficit                                 (25,869)         1,437         (1,437)(c)        (25,869)
                                                       --------        --------      --------            -------
          Total shareholders' equity                     29,064          1,439         (1,439)            29,064
                                                       --------        --------      --------            -------
                                                       $ 41,669        $ 1,793       $  1,061           $ 44,523
                                                       ========        ========      ========           ========
</TABLE>


     See accompanying notes to the pro forma condensed financial statements.
<PAGE>   3
            DIGITAL GENERATION SYSTEMS INC. AND PDR PRODUCTIONS INC.

              CONDENSED PRO FORMA COMBINED STATEMENT OF OPERATIONS

                  FOR THE NINE MONTHS ENDED SEPTEMBER 30, 1996
                    (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)

<TABLE>
<CAPTION>
                                                                HISTORICAL    HISTORICAL                    
                                                                    DG           PDR        PRO FORMA    PRO FORMA 
                                                                 SYSTEMS     PRODUCTIONS   ADJUSTMENTS    COMBINED
                                                                ---------     ---------    ----------    ------------ 
                                                               (Unaudited)   (Unaudited)

<S>                                                             <C>         <C>           <C>         <C>                 
REVENUES                                                        $ 6,518      $ 5,416       $             $11,934
                                                                -------      -------      -------       -------
COSTS AND EXPENSES:
     Delivery and material costs                                  2,021        1,339                       3,360
     Customer operations                                          2,772        2,655                       5,427
     Sales and marketing                                          2,858          385                       3,243
     Research and development                                     1,527           --                       1,527
     General and administrative                                   1,187          928                       2,115
     Depreciation and amortization                                2,955          153           320 (d)     3,428
                                                                -------     --------        -----        -------
              Total expenses                                     13,320        5,460           320        19,100
                                                                -------     --------        -----        -------
INCOME/(LOSS) FROM OPERATIONS                                    (6,802)         (44)         (320)       (7,166)
                                                                -------     --------        ------       -------
OTHER INCOME (EXPENSE):
     Interest income                                              1,096                       (336)(e)       760
     Interest expense                                            (1,166)                                  (1,166)
                                                                -------     --------       -------       -------
NET INCOME (LOSS)                                               $(6,872)    $    (44)      $  (656)      $(7,572)
                                                                -------     --------       --------       ------

PRO FORMA NET LOSS PER SHARE                                    $ (0.59)    $(243.07)                    $ (0.65)
                                                                =======     ========                      ======

PRO FORMA WEIGHTED AVERAGE                                      
COMMON AND COMMON                                                11,577          180          (180)(c)    11,577   
EQUIVALENT SHARES                                               =======     ========     ==========       ======
</TABLE>
                                                                

                                                
See accompanying notes to the pro forma condensed financial statements.
<PAGE>   4
            DIGITAL GENERATION SYSTEMS INC. AND PDR PRODUCTIONS INC.
              CONDENSED PRO FORMA COMBINED STATEMENT OF OPERATIONS
                      FOR THE YEAR ENDED DECEMBER 31, 1995
                    (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)


<TABLE>
<CAPTION>
                                                     HISTORICAL    HISTORICAL              
                                                        DG            PDR         PRO FORMA      PRO FORMA
                                                       SYSTEMS     PRODUCTIONS    ADJUSTMENTS      COMBINED
                                                     ----------    ----------     ----------     ---------
                                                     (Unaudited)   (Unaudited)
<S>                                                 <C>          <C>             <C>            <C>
REVENUES                                             $ 5,144        $ 7,864       $              $13,008
                                                     --------       -------       -----          -------

COSTS AND EXPENSES:
     Delivery and material costs                       1,810          2,133                       3,943
     Customer operations                               2,974          3,533                       6,507
     Sales and marketing                               3,406            583                       3,989
     Research and development                          1,590             --                       1,590
     General and administrative                        1,380          1,392                       2,772
     Depreciation and amortization                     2,345            206       426 (d)         2,977
                                                     -------        -------       -----         -------
              Total expenses                          13,505          7,847       426            21,778
                                                     -------        -------       -----         -------
INCOME/(LOSS) FROM OPERATIONS                         (8,361)            17      (426)           (8,770)
                                                     -------        -------       -----         -------
OTHER INCOME (EXPENSE):     
     Interest income                                     417                     (324)(e)            93
     Interest expense                                   (836)                    (200)(f)        (1,036)
                                                     -------        -------      -----          -------
NET INCOME (LOSS)                                    $(8,780)       $    17      $(950)         $(9,713)
                                                     =======        =======      =====          =======

PRO FORMA NET LOSS PER SHARE                         $ (0.94)       $ 97.78                     $ (1.04)
                                                     ========       =======                     =======

PRO FORMA WEIGHTED AVERAGE                             9,360            180      (180)(c)         9,360
                                                     =======        =======      =====          =======
COMMON AND COMMON
EQUIVALENT SHARES
</TABLE>


                                                                              
    See accompanying notes to the pro forma condensed financial statements.

<PAGE>   5
            DIGITAL GENERATION SYSTEMS INC. AND PDR PRODUCTIONS INC.
                NOTES TO PRO FORMA COMBINED FINANCIAL STATEMENTS



(a) Represents cash used on the acquisition date to fund the acquisition
payment, which aggregated approximately $6.5 million; and an additional 
$425,000 for deal costs, primarily legal and other professional fees.

(b) Represents promissory note issued for the PDR purchase. The note is due one
year from the closing which occurred on November 8, 1996.

(c) Estimated valuation adjustments of PDR assets resulting from the preliminary
allocation of the purchase price and the elimination of stockholder's equity. 
The aggregate purchase price (including acquisition costs) is estimated to be
approximately $9.4 million.

(d) Estimated amortization of the excess of cost over net assets acquired
assuming the acquisition had taken place on the first day of the fiscal year
period presented. Excess of cost over net assets acquired is being amortized by
the straight-line method over twenty years.

(e) Reduction of interest income due to the use of cash to fund the acquisition.

(f) Interest expense associated with the promissory note ($2.5 million 8% per
annum) issued for purchase of PDR. The note is due one year from the closing
which occurred on November 8, 1996.

        In the future, PDR will be subject to approximately the same income tax
rates as DG Systems.



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