DETOUR MAGAZINE INC
10QSB, EX-27, 2000-11-20
PERIODICALS: PUBLISHING OR PUBLISHING & PRINTING
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<TABLE> <S> <C>



<ARTICLE> 5
<LEGEND>
THIS  SCHEDULE  CONTAINS  SUMMARY  FINANCIAL   INFORMATION  EXTRACTED  FROM  THE
UNAUDITED  FINANCIAL  STATEMENTS  FOR THE NINE MONTH PERIOD ENDED  SEPTEMBER 30,
2000,  AND  IS  QUALIFIED  IN  ITS  ENTIRETY  BY  REFERENCE  TO  SUCH  FINANCIAL
STATEMENTS.

</LEGEND>

<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-2000
<PERIOD-END>                               SEP-30-2000
<CASH>                                           4,874
<SECURITIES>                                         0
<RECEIVABLES>                                  808,685
<ALLOWANCES>                                         0
<INVENTORY>                                          0
<CURRENT-ASSETS>                             1,139,494
<PP&E>                                          49,351
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                               1,204,354
<CURRENT-LIABILITIES>                        8,704,425
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        21,166
<OTHER-SE>                                 (7,521,237)
<TOTAL-LIABILITY-AND-EQUITY>                 1,204,354
<SALES>                                      3,286,486
<TOTAL-REVENUES>                             3,286,486
<CGS>                                        2,237,673
<TOTAL-COSTS>                                2,237,673
<OTHER-EXPENSES>                             3,323,268
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             537,191
<INCOME-PRETAX>                            (2,759,338)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                        (2,759,338)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                               (2,759,338)
<EPS-BASIC>                                      (.13)
<EPS-DILUTED>                                        0



</TABLE>


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