DETOUR MAGAZINE INC
10QSB, 2000-11-20
PERIODICALS: PUBLISHING OR PUBLISHING & PRINTING
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                     U.S. SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                   FORM 10-QSB

                             Quarterly Report Under
                       the Securities Exchange Act of 1934

                      For Quarter Ended: September 30, 2000

                         Commission File Number: 0-25388



                              DETOUR MAGAZINE, INC.
        (Exact name of small business issuer as specified in its charter)



                                    Colorado
         (State or other jurisdiction of incorporation or organization)

                                   84-1156459
                        (IRS Employer Identification No.)

                        7060 Hollywood Blvd., Suite 1150
                             Los Angeles, California
                    (Address of principal executive offices)

                                      90028
                                   (Zip Code)

                                 (213) 469-9444
                           (Issuer's Telephone Number)


 Check whether the issuer (1) filed all reports required to be filed by Section
13 or 15(d) of the Securities Exchange Act of 1934 during the past 12 months (or
for such shorter  period that the registrant was required to file such reports),
and (2) has been subject to such filing  requirements  for the past 90 days: Yes
__X__ No ____.

The number of shares of the  registrant's  only class of common stock issued and
outstanding, as of October 18, 2000, was 21,314,765 shares.


<PAGE>



                                     PART I

ITEM 1.           FINANCIAL STATEMENTS.

     The  unaudited  financial  statements  for  the  nine  month  period  ended
September 30, 2000, are attached hereto.

ITEM 2.           MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                  CONDITION AND RESULTS OF OPERATIONS

     The following  discussion  should be read in conjunction with the Company's
unaudited financial  statements and notes thereto included herein. In connection
with, and because it desires to take advantage of, the "safe harbor"  provisions
of the Private  Securities  Litigation  Reform Act of 1995, the Company cautions
readers regarding certain forward looking statements in the following discussion
and  elsewhere  in this  report  and in any other  statement  made by, or on the
behalf of the Company,  whether or not in future filings with the Securities and
Exchange  Commission.  Forward  looking  statements  are statements not based on
historical  information  and  which  relate to  future  operations,  strategies,
financial  results  or  other  developments.   Forward  looking  statements  are
necessarily based upon estimates and assumptions that are inherently  subject to
significant business,  economic and competitive uncertainties and contingencies,
many of which are beyond the Company's  control and many of which,  with respect
to future business  decisions,  are subject to change.  These  uncertainties and
contingencies can affect actual results and could cause actual results to differ
materially from those expressed in any forward looking statements made by, or on
behalf of, the Company.  The Company  disclaims any obligation to update forward
looking statements.

OVERVIEW

     Detour  Magazine,  Inc.  is engaged  in  publishing  of a monthly  magazine
entitled Detour, which includes advertisements and articles relating to fashion,
contemporary music and entertainment and social issues. Management describes the
magazine as an "urban, avant-garde" publication. It derives approximately 80% of
its revenues from advertising,  with the balance from  circulation.  The Company
maintains offices in both Los Angeles and New York City.

     The Magazine is been  published  monthly,  with the exception of the issues
for  December/January  and  June/July,  for which one  issue is  published.  The
Magazine has been, in general,  approximately 150 pages in length,  comprised of
about 50 to 60 pages of advertising, with the balance in editorial pages.

     The  following  information  is intended to highlight  developments  in the
Company's operations to present the results of

                                        2


<PAGE>



operations  of the  Company,  to identify  key trends  affecting  the  Company's
businesses  and to identify  other factors  affecting  the Company's  results of
operations for the nine month periods ended September 30, 2000 and 1999.

RESULTS OF OPERATIONS

     Comparison  of  Results of  Operations  for the Nine  Month  Periods  Ended
September 30, 2000 and 1999

     During the nine month  period  ended  September  30,  2000,  the  Company's
revenues  increased  from the same period in 1999,  as it generated  revenues of
$3,286,486,  compared to revenues of $2,560,479  for the similar period in 1999,
an  increase  of  $726,007  (28%).  This  was  attributable  to an  increase  in
advertising  revenues.  In the nine month period ended September 30, 2000, costs
of sales also  increased  28%, to  $2,237,673,  compared to  $1,753,470  for the
similar period in 1999, an increase of $484,203,  which was due primarily to the
Company  recategorizing  certain editorial costs from general and administrative
expense to cost of sales,  including salaries for the editorial staff and direct
editorial  costs  such  as  photographers,   writers  and  expenses  related  to
photographic  shoots.   Selling,   general  and  administrative   expenses  were
$3,323,268 for the nine months ended September 30, 2000,  compared to $1,340,493
for the similar period in 1999, an increase of $1,982,775 (148%).  This increase
was due primarily to an increase in legal and accounting  fees applicable to (i)
the  Company's  fund raising  activities  during this  period;  and (ii) the SEC
investigation described elsewhere herein. In addition, the Company also incurred
significant  consulting fees relating to the aforesaid  funding  activities,  as
well as the  implementation of the new business plan more fully described in the
Company's Form 10-KSB for the fiscal year ended  December 31, 1999.  These costs
would have  increased  more  significantly  had the  Company  not  recategorized
certain costs referenced in the cost of sale discussion described above.

     Interest  expense  rose  as a  result  of  the  Company's  need  to  borrow
additional  working capital,  including the fund raising  activities  referenced
above,  from  $394,889 in the nine month period  ended  September  30, 1999,  to
$537,191  for the nine month  period ended  September  30, 2000,  an increase of
$142,302 (36%). See "Liquidity and Capital  Resources"  below. As a result,  the
Company  generated a net loss of  $(2,759,338)  for the nine month  period ended
September 30, 2000,  ($.12 per share)  compared to a net loss of $(917,054)  for
the nine month period ended September 30, 1999 ($.06 per share).

LIQUIDITY AND CAPITAL RESOURCES

     At the end of the nine month period ended  September 30, 2000,  the Company
had  $4,874  in cash and cash  equivalents.  Accounts  receivable  increased  to
$808,685 from $145,687 for the similar

                                        3


<PAGE>



period in 1999, an increase of $662,998 (455%),  which management  attributes to
the fact that (i) the  Company  terminated  the  accounts  receivable  factoring
arrangement which existed with Riviera Financial, Inc., Los Angeles,  California
("Riviera"),  which  provided  for the  factoring of monthly  domestic  accounts
receivable. This arrangement was terminated by the Company in the fourth quarter
of 1999. The services performed by Riviera are now handled on an in-house basis;
and (ii)  advertising  billings were higher for the current period.  Relevant to
factoring  arrangements,  as  of  the  date  of  this  Report,  the  Company  is
negotiating a new factoring  arrangement with Receivable  Financing Corp.,  Boca
Raton,  Florida.  The Company is considering which accounts it intends to factor
as part of this  arrangement and upon reaching a decision in this regard,  it is
expected that a definitive agreement will be executed.

     The  Company  has  numerous   outstanding  notes  payable,   including  the
following:

     In August  1998,  the Company  obtained a loan in the  principal  amount of
$550,000 from IBF Special Purpose Corporation II, to be used for general working
capital. This loan currently bears interest at the default rate of 28% per annum
and was due December 19, 1998,  including a one-time  extension fee paid to this
lender of $5,500.  In December 1998, the Company repaid $27,500 of the principal
balance. While the Company has paid all interest which had accrued through June,
30,  2000,  the  loan  remains  in  default,   and  the  Company  is  continuing
negotiations  with the lender to work out a proposed  repayment  plan. As of the
date of this report, no definitive agreement has been reached. The loan provides
for an exit  fee  equal  to 3% of the  original  principal  amount  of the  loan
($16,500).   Management  is  currently  reviewing  its  options  regarding  this
obligation,   including  seeking  out  other  long-term  lenders.   However,  no
assurances can be provided that such other  arrangement  will be made to satisfy
this  obligation.  This loan is secured  by  1,000,000  shares of the  Company's
common stock,  which were provided by 7 shareholders,  including Mr. Stein,  who
tendered  190,000 shares as part of the security.  Mr. Stein has also personally
guaranteed this obligation.  Upon  information and belief,  the Company believes
that this lender has begun  foreclosing  on the shares of Company  common  stock
held as security for the loan.  Management believes that, as of the date of this
Report, no shares have been sold to satisfy this obligation.

     In December  1999,  the  Company  obtained a $200,000  loan from  Sigmapath
Corporation,  which accrues  interest at the rate of 6% per annum and became due
on March 8, 2000.  The  Company  paid  $100,000  on this  obligation.  While the
Company has not received any further  correspondence from this lender, there can
be no assurances that this note holder will agree to an extension.

                                        4


<PAGE>



     The Company has eight other notes payable in the aggregate principal amount
of $819,540,  bearing interest at rates ranging from 8% to 12% per annum, all of
which  require a monthly or  quarterly  payment of  principal  and/or  interest.
Except for one note in the principal  amount of $77,972,  these notes are due on
demand.  The one note not due on  demand  is due  February  10,  2001,  with the
Company obligated to tender monthly payments beginning  September 15, 2000. This
payment has not been tendered by the Company,  but no further  communication has
been received by the Company in relation to this obligation.

     In 1995,  the  majority  stockholder  of the  Company  loaned  the  Company
$932,313. In 1996, this note was converted to a demand note, bearing interest at
the rate of 12% per annum. In 1996, this stockholder  subsequently assigned this
Note to JCM Capital Corp., a minority  stockholder,  who, upon  information  and
belief, has assigned portions of this note to other unaffiliated  parties.  This
note is secured by  substantially  all of the assets of the Company,  except for
accounts  receivable.  Accrued interest payable to this stockholder at September
30, 2000 totaled  $497,407.  Interest  expense for this note was $83,907 for the
nine month period ended September 30, 2000.

     Advances  from  stockholder   represent   advances  made  by  the  majority
stockholder of the Company for working capital purposes.  At September 30, 2000,
the advances bore interest at 8% per annum and were payable on demand.  In March
2000, the majority  stockholder  agreed to reduce the annual interest rate to 8%
from 12%,  effective  January 1, 2000 and modify the repayment terms.  Under the
new  repayment   terms,   the  advances  are  repayable  in  monthly   principal
installments of $42,000  commencing January 1, 2001.  However,  the Company must
use at least 25% of the net proceeds of any financing received by the Company to
repay the advances.  Further, all of the advances are due and payable in full at
such time as the Company has received equity  financing of at least $10 million.
At September 30, 2000, $2,585,721 of principal was outstanding and classified as
short-term.  Accrued interest  payable to the majority  stockholder at September
30, 2000 totaled $711,744. Interest expense on the advances was $239,410 for the
nine months ended September 30, 2000.

     Management  recognizes that, in order to allow the Company to implement the
new Strategic Plan described in the Company's Form 10-KSB,  it will be necessary
for the Company to raise  additional  equity capital of at least $2 million over
the amounts raised by the Company through the date of this Report, not including
any additional capital required for any acquisitions. In this regard, management
has had numerous  discussions  with potential  investors,  but as of the date of
this Report,  while  management  believes  that some form of  financing  will be
undertaken in the near future,  no definitive  arrangement has been reached with
any party who has agreed to inject such  capital into the  business.  Failure to
obtain

                                        5


<PAGE>



this additional  equity capital into the Company will force management to reduce
editorial expense, which may affect the quality of the magazine.  Alternatively,
management may also reduce the number of copies printed,  which will result in a
reduction  in  newsstand  and  advertising  revenue.  If these  methods  are not
successful,  it is  doubtful  that the  Company  will be able to survive and the
Company will be forced to liquidate.

SUBSEQUENT EVENT

     In regard to  possible  acquisitions,  in October  2000,  the  Company  has
executed a non-binding  letter of intent to acquire all of the assets of Pacific
Event Productions, Inc., a privately held California corporation ("PEP") engaged
in the business of producing  social and business  events and  functions.  These
assets include  contract  rights (except those assets which are unrelated to the
business  of the  Company  or which  the  Company  elects  not to  acquire).  If
consummated,  the Company will also assume  certain  liabilities  related to the
assets to be acquired,  and will retain certain  members of PEP's  management to
render service to the Company.  The proposed  purchase price for the assets will
be  determined  as part of the  definitive  agreement to purchase the assets and
will relate to an agreed upon  reconstructed  income and expense  statement,  to
include only recurring expenses,  with the purchase price to be five times PEP's
EBITDA.  The  purchase  price  will  be paid  60% in  cash,  20% in  Convertible
Preferred  Stock and the balance of 20% to be paid as part of a covenant  not to
compete,  payable  pursuant to a note payable over a five year term,  consistent
with the term of the  covenant.  There can be no  assurances  that this proposed
asset acquisition will occur.

TRENDS

     As part of the  Company's new business  strategy,  the Company has formed a
custom publishing unit to capitalize on the Company's core publishing competency
and to leverage  its  existing  editorial,  creative  and  technical  publishing
skills.  In this regard,  in July,  20000, the Company signed its initial custom
publishing contract with The Vegas Inside.com, which contract has an approximate
value  of  $175,000.   Two  additional   contracts  with  a  combined  value  of
approximately  $400,000  are in the process of being  negotiated  and,  while no
assurances  can be provided,  management  believes that these  contracts will be
signed in the next 30 days. The custom publishing contracts have been structured
whereby the contracted companies advance hard costs attendant to the publication
and share revenue on a percentage basis.

     Management  also believes that,  while no assurances  can be provided,  the
business of the  Company's  Magazine will  continue to improve  advertising  and
circulation  revenues  during the balance of the fiscal year ending December 31,
2000.

                                        6


<PAGE>



INFLATION

     Although the operations of the Company are  influenced by general  economic
conditions, the Company does not believe that inflation had a material affect on
the results of operations during the nine month period ended September 30, 2000.

                           PART II. OTHER INFORMATION

ITEM 1.           LEGAL PROCEEDINGS

     As previously  reported by the Company, by notice dated March 30, 2000, the
staff of the Salt  Lake City  District  Office of the  Securities  and  Exchange
Commission  ("SEC" or "the  Commission")  notified the Company and its Chairman,
Edward T. Stein,  that it recommended  to the SEC that an enforcement  action be
filed against both the Company and Mr. Stein  relating to accuracy of certain of
the  Company's  financial  statements  in 1997 and  1998.  Based on  discussions
between  the staff and the  Company's  counsel,  the Company  believed  that the
enforcement  action would be based on: (i) the improper  presentation of certain
quarterly  financial  information;  and (ii) the failure to record in accordance
with generally accepted accounting  principles the proper  compensation  expense
resulting from the issuance in 1997 of options to purchase  2,200,000  shares of
Common  Stock  in  1997  to  consultants.  According  to  the  notice  from  the
Commission,  the SEC anticipates alleging that the Company violated Section 17 A
of the Securities Act of 1933 and Section 10B of the Securities  Exchange Act of
1934 and various rules promulgated thereunder.

     The Company  believes that the issue  regarding  improper  presentation  of
quarterly  financial  information  relates to the Company's averaging of certain
costs and  expenses  in certain  quarterly  periods in 1997 and 1998  instead of
calculating  these  costs and  expenses  precisely.  To comply  with the staff's
requirement,  the Company  would be required to  determine  the actual costs and
expenses for the affected  quarters.  The Company is uncertain of what,  if any,
actual  adjustments  would  be made or the  magnitude  of such  adjustments.  No
allegation  has been made as to the  accuracy of these costs and expenses in the
related annual financial  statements,  and the Company does not believe that any
of these  quarterly  adjustments  would  result in any  change in the  Company's
reported net income for 1997 and 1998.

     The second issue relates to whether the Company  recorded the proper amount
of  compensation  expense in connection  with the issuance of the options to the
consultants.  The Company recorded an expense of $22,000,  based on the exercise
price of the options of $0.01 per share. The Company  understands that the staff
believes that the expense  should be the fair market value of the options at the
time the options were issued.  Under generally accepted  accounting  principles,
any such additional compensation

                                        7


<PAGE>



expense in connection with the options would result in a corresponding  increase
in the paid-in  capital of the Company.  Thus,  while the expense would increase
the  Company's  net  loss for  1997,  the  paid-in  capital  would be  similarly
increased  and there  would be no  change  to the  Company's  total  deficit  in
stockholders' equity as of the end of 1997.

     After  discussions  between  the SEC staff and  counsel  to Detour  and Mr.
Stein,  the Company  submitted an offer of  settlement  of this matter and it is
anticipated  that the offer will be accepted by the SEC in the near future.  The
offer of settlement will result in the entry of a definitive  Order  Instituting
Cease and Desist  Proceedings  pursuant to Section 8A of the  Securities  Act of
1933 and Section 21C of the  Securities  Exchange Act of 1934. The terms of this
Order  will  provide  that the  Company  will cease and  desist  from  violating
securities  laws, will amend its Exchange Act filings to accurately  reflect the
financial  condition of the  Company,  keep its books and records in proper form
and  maintain a system of internal  accounting  to insure that future  financial
statements  are  prepared  in  accordance  with  generally  accepted  accounting
principles. The the Order will also drop all matters relating to Mr. Stein.

     The Company has been named as a defendant in several other  lawsuits in the
normal course of its business.  In the opinion of management,  after  consulting
with legal counsel,  the liabilities,  if any, resulting from these matters will
not have a material effect on the Company's financial statements.

ITEM 2.           CHANGES IN SECURITIES

     During the three month period ended  September 30, 2000, the Company issued
an aggregate of 414,760 shares of its common stock in favor of five unaffiliated
entities in exchange for  consulting  services.  These shares were valued at the
market price of the Company's common stock on the date the shares were issued.

ITEM 3.           DEFAULTS UPON SENIOR SECURITIES - NONE

ITEM 4.           SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

                  NONE

ITEM 5.           OTHER INFORMATION - None

ITEM 6.           EXHIBITS AND REPORTS ON FORM 8-K -

                  (a)      Exhibits

                           EX-27            Financial Data Schedule



                                        8


<PAGE>



                  (b)      Reports on Form 8-K

                   None.


                                        9


<PAGE>

<TABLE>


                              DETOUR MAGAZINE, INC.

                             CONDENSED BALANCE SHEET

<CAPTION>
                                              (unaudited)   (audited)
                                             September 30, December 31,
                                                  2000         1999
                                              ----------    ----------
<S>                                           <C>           <C>
ASSETS:

CURRENT ASSETS
  Cash                                        $    4,874    $        0
  Accounts receivable                            808,685       193,012
  Prepaid expenses and
    other current assets                         325,934       145,687
                                              ----------    ----------
    Total Current Assets                       1,139,494       338,699
                                              ----------    ----------

PROPERTY AND EQUIPMENT, Net                       49,351        49,145
                                              ----------    ----------
OTHER ASSETS
  Intangibles, net                                     0             0
  Security deposits                               15,510        15,510
                                              ----------    ----------
    Total Other Assets                            15,510        15,510
                                              ----------    ----------

    TOTAL ASSETS                              $1,204,354    $  403,354
                                              ==========    ==========

LIABILITIES AND EQUITY:
----------------------

CURRENT LIABILITIES
  Bank overdraft                              $  124,334    $   69,452
  Accounts payable and
    accrued expenses                           1,257,750       997,064
  Deferred revenue                                72,762        83,515
  Due to employees                                39,529             0
  Notes payable                                1,367,351     1,539,041
  Accrued interest payable                        79,014        41,738
  Due to stockholder                           2,622,221     2,693,200
  Note payable stockholders                      932,313       932,313
  Interest payable stockholders                1,209,151       885,834
  Convertible debenture                                0             0
                                              ----------    ----------
    Total Current Liabilities                  8,704,425     7,242,157
                                              ----------    ----------
EQUITY:

  Common stock                                    21,166        16,002
  Additional paid-in capital                   7,113,330     5,020,426
  Accumulated deficit                        (14,634,567)  (11,875,231)
                                              ----------    ----------
    Total Equity                              (7,500,071)   (6,838,803)
                                              ----------    ----------
    TOTAL LIABILITIES
      AND EQUITY                              $1,204,354    $  403,354
                                              ==========    ==========


</TABLE>



                                       10


<PAGE>

<TABLE>


                              DETOUR MAGAZINE, INC.

                   UNAUDITED CONDENSED STATEMENT OF OPERATIONS


<CAPTION>
                               For the Nine Months Ended June 30,
                           -----------------------------------------
                                   2000                  1999
                           -------------------   -------------------
<S>                        <C>                   <C>
SALES                      $         3,286,486   $         2,560,479

COST OF SALES                        2,237,673             1,753,470
                           -------------------   -------------------

  GROSS PROFIT                       1,048,812               807,009

SELLING, GENERAL AND
  ADMINISTRATIVE EXPENSES            3,323,268             1,340,493
                           -------------------   -------------------

    OPERATING LOSS                  (2,274,456)             (533,484)

    Disposal of assets                       0                (9,048)
    Factoring fees                           0               115,558
    Forgiveness of debt                 52,309               135,925
    Interest expense                   537,191              (394,889)
                           -------------------   -------------------

    NET INCOME (LOSS)      $        (2,759,338)  $          (917,054)
                           ===================   ===================

LOSS PER SHARE OF
  COMMON STOCK             $             (0.13)  $             (0.06)
                           ===================   ===================

</TABLE>

                                       11


<PAGE>

<TABLE>


                              DETOUR MAGAZINE, INC.

                   UNAUDITED CONDENSED STATEMENT OF CASH FLOWS

<CAPTION>
                                           For the Nine Months
                                           Ended September 30,
                                         -------------------------
                                             2000          1999
                                         -----------   -----------
<S>                                      <C>           <C>
CASH FLOWS FROM OPERATING ACTIVITIES
  Net (loss)                             $(2,759,338)  $  (917,054)
                                         -----------   -----------

    Depreciation and amortization             16,016        77,032
    Bad debt expense                               0        36,611
    Loss on disposal of fixed asset                0         9,048
    Forgiveness of debt                       52,309             0
    Decrease (increase) in
      accounts receivable                   (615,673)     (216,727)
    Decrease (increase) in prepaid
      expenses and other current assets     (226,747)       50,074
    Increase (decrease) in accounts
      payable and accrued expenses           180,274      (145,938)
    Increase (decrease) in
      deferred revenue                       (10,753)      (54,521)
    Due employees                             39,529             0
    Increase in accrued interest payable      37,276             0
    Increase in interest payable,
      stockholder                            323,317        79,396
                                         -----------   -----------
      TOTAL ADJUSTMENTS                     (204,479)     (165,025)
                                         -----------   -----------
      NET CASH (USED IN)
        OPERATING ACTIVITIES              (2,963,817)   (1,082,079)
                                         -----------   -----------

CASH FLOWS USED IN INVESTING ACTIVITIES
  Purchase of fixed assets                   (15,655)       (7,392)
                                         -----------   -----------
      NET CASH USED IN
        INVESTING ACTIVITIES                 (15,655)       (7,392)
                                         -----------   -----------

CASH FLOWS FROM FINANCING ACTIVITIES
  Decrease in bank overdraft                  54,882         1,006
  Net proceeds from (payments on)
    notes payable                            828,310       150,000
  Net proceeds from (payments to)
    stockholder                              (70,979)      702,006
  Proceeds from issuance of stock          1,500,000        97,000
  Common stock issued for services           342,450             0
  Fair value of warrants issued to
    non-employees for services               205,349             0
                                         -----------   -----------
      NET CASH PROVIDED BY FINANCING
        ACTIVITIES                         2,860,012       950,012
                                         -----------   -----------

      NET DECREASE IN CASH                  (119,460)     (139,459)

      CASH - beginning                             0       139,459
                                         -----------   -----------
      CASH - ending                      $  (119,460)  $         0
                                         ===========   ===========

</TABLE>

                                       12


<PAGE>



                              DETOUR MAGAZINE, INC.

              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

                   Nine Month Period Ended September 30, 2000


1.   Unaudited Interim Financial Statements

     The  accompanying  unaudited  financial  statements  have been  prepared in
     accordance with the  instructions for Form 10-QSB and do not include all of
     the information  and footnotes  required by generally  accepted  accounting
     principles for complete financial statements. In the opinion of management,
     all adjustments, consisting only of normal recurring adjustments considered
     necessary for a fair  presentation,  have been included.  Operating results
     for any quarter are not necessarily indicative of the results for any other
     quarter or for the full year.

2.   Basis of Presentation

          Business combination

     On  June 6,  1998,  pursuant  to the  terms  of an  Agreement  and  Plan of
     Reorganization, Ichi-Bon Investment Corporation ("IBI") acquired all of the
     outstanding  common stock of Detour,  Inc.  ("Old  Detour") in exchange for
     4,500,000  unregistered  shares of IBI's common  stock.  As a result of the
     transaction,   the  former  shareholders  of  Old  Detour  received  shares
     representing  an  aggregate  of  90% of  IBI's  outstanding  common  stock,
     resulting in a change in control of IBI. As a result of the merger, IBI was
     the  surviving  entity  and Old  Detour  ceased  to  exist.  Simultaneously
     therewith, IBI amended its articles of incorporation to reflect a change in
     IBI's  name to "Detour  Magazine,  Inc."  References  to the  "Company"  or
     "Detour"  refer to Detour  Magazine,  Inc.  together  with the  predecessor
     company, Old Detour.

     The  acquisition  of  Old  Detour  has  been  accounted  for  as a  reverse
     acquisition.  Under the  accounting  rules for a reverse  acquisition,  Old
     Detour  is  considered  the  acquiring  entity.  As  a  result,  historical
     financial  information for periods prior to the date of the transaction are
     those of Old Detour. Under purchase method accounting, balances and results
     of operations of Old Detour will be included in the accompanying  financial
     statements  from the date of the  transaction,  June 6, 1998.  The  Company
     recorded  the  assets  and  liabilities  (excluding  intangibles)  at their
     historical cost basis which was deemed to be approximate fair market value.
     The reverse acquisition is treated as a non-cash  transaction except to the
     extent of cash acquired,  since all consideration  given was in the form of
     stock.

          Earnings per share

     Earnings per share have been computed based on the weighted  average number
     of  common  shares  outstanding.  For the nine  month  period  prior to the
     reverse acquisition discussed in the business combination section of Note 2
     above, the number of common shares  outstanding used in computing  earnings
     per share is the number of common  shares  outstanding  as a result of such
     reverse acquisition (5,000,000 shares).

                                       13


<PAGE>



3.   History and Business Activity

     Detour was originally  incorporated as Ichi-Bon  Investment  Corporation on
     May 18, 1990, under the laws of the State of Colorado. The name was changed
     to Detour Magazine, Inc. concurrent with the business combination described
     in Note 2. Prior to such  business  combination,  Detour had not engaged in
     any operations or generated any revenue.

     Old Detour was a publisher of a nationally  distributed  magazine  entitled
     "Detour"  which is published  monthly and contains  articles and  pictorial
     displays on fashion, music and social commentary.

                                       14


<PAGE>



                                   SIGNATURES

         Pursuant  to the  requirements  of  Section  12 of the  Securities  and
Exchange Act of 1934, the Registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.

                                        DETOUR MAGAZINE, INC.
                                        (Registrant)

                                        Dated:  November 20, 2000


                                        By:s/ Andrew Left
                                           ---------------------------------
                                           Andrew Left, President

                                       15


<PAGE>


                              DETOUR MAGAZINE, INC.

                EXHIBIT INDEX TO QUARTERLY REPORT ON FORM 10-QSB
                    FOR THE QUARTER ENDED SEPTEMBER 30, 2000

EXHIBITS                                                                Page No.

  EX-27  Financial Data Schedule..............................................17



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