BALLY ENTERTAINMENT CORP
10-Q, 1996-05-15
MISCELLANEOUS AMUSEMENT & RECREATION
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                                  FORM 10-Q

                     SECURITIES AND EXCHANGE COMMISSION

                           WASHINGTON, D.C.  20549



(Mark One)

[X]   Quarterly  Report  Pursuant  to  Section  13 or 15 (d)  of the  Securities
      Exchange Act of 1934 for the period ended March 31, 1996


                                     or


[ ]   Transition Report Pursuant to Section 13 or 15 (d) of the Securities
      Exchange Act of 1934



                       Commission file number:  1-7244



                       BALLY ENTERTAINMENT CORPORATION
           (Exact name of registrant as specified in its charter)




                   Delaware                                 36-2512405
       (State or other jurisdiction of                   (I.R.S. Employer
        incorporation or organization)                  Identification No.)



8700 West Bryn Mawr Avenue, Chicago, Illinois                  60631
  (Address of principal executive offices)                  (Zip Code)


Registrant's telephone number, including area code:  (312) 399-1300




Indicate by check mark whether the registrant (1) has filed all reports required
to be filed  by  Section  13 or 15 (d) of the  Securities  Exchange  Act of 1934
during the preceding 12 months (or for such shorter  period that the  registrant
was  required  to file such  reports)  and (2) has been  subject to such  filing
requirements for the past 90 days.

Yes:   X       No:


As of April 30, 1996,  49,146,598  shares of the registrant's  common stock were
outstanding.
<PAGE>
                       BALLY ENTERTAINMENT CORPORATION

                                    INDEX

                                                                      Page
                                                                    Number
                                                                    ------
PART I.  FINANCIAL INFORMATION

  Item 1.  Financial statements:

    Condensed consolidated balance sheet (unaudited)
      March 31, 1996 and December 31, 1995 ......................        1

    Condensed consolidated statement of income (unaudited)
      Three months ended March 31, 1996 and 1995.................        2

    Consolidated statement of stockholders' equity (unaudited)
      Three months ended March 31, 1996..........................        3

    Consolidated statement of cash flows (unaudited)
      Three months ended March 31, 1996 and 1995.................   4 -  5

    Notes to condensed consolidated financial statements
      (unaudited)................................................   6 -  7

  Item 2.  Management's discussion and analysis of financial
             condition and results of operations.................   8 - 14


PART II.  OTHER INFORMATION

  Item 6.  Exhibits and reports on Form 8-K......................       15


SIGNATURE PAGE...................................................       16
<PAGE>
<TABLE>
Bally Entertainment Corporation
CONDENSED CONSOLIDATED BALANCE SHEET
(unaudited)
<CAPTION>
                                                   March 31    December 31
                                                       1996           1995
- --------------------------------------------------------------------------
                                                            (In thousands)

<S>                                             <C>            <C>        
                   ASSETS

Current assets:
  Cash and equivalents......................... $   296,762    $   285,801
  Marketable securities, at fair value.........      15,276         18,111
  Receivables, less allowances of $13,854
    and $13,094 ...............................      32,202         27,497
  Inventories..................................       8,003          8,358
  Deferred income taxes........................      23,400         22,450
  Other current assets ........................      15,113         11,495
                                                -----------    -----------
    Total current assets.......................     390,756        373,712

Property and equipment, less accumulated
  depreciation of $535,448 and $510,898........   1,260,296      1,267,233
Intangible assets, less accumulated
  amortization of $30,117 and $28,867..........     124,020        122,728
Other assets...................................     123,776        125,544
                                                -----------    -----------
                                                $ 1,898,848    $ 1,889,217
                                                ===========    ===========

     LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
  Accounts payable............................. $    15,018    $    22,209
  Income taxes payable.........................       9,921          3,583
  Accrued liabilities..........................     115,479        116,548
  Current maturities of long-term debt ........      11,306         11,160
                                                -----------    -----------
    Total current liabilities..................     151,724        153,500

Long-term debt, less current maturities........   1,280,460      1,278,441
Deferred income taxes..........................     158,097        157,913
Other liabilities..............................      12,920         12,626

Minority interests.............................      34,886         36,102

Stockholders' equity...........................     260,761        250,635
                                                -----------    -----------
                                                $ 1,898,848    $ 1,889,217
                                                ===========    ===========


















<FN>
See accompanying notes.
</FN>
</TABLE>

                                     1
<PAGE>
<TABLE>
Bally Entertainment Corporation
CONDENSED CONSOLIDATED STATEMENT OF INCOME
(unaudited)
<CAPTION>
                                                             Three months
                                                           ended March 31
                                                   ----------------------
                                                         1996        1995
- -------------------------------------------------------------------------
                                    (In thousands, except per share data)

<S>                                                <C>         <C>       
Revenues.......................................... $  286,721  $  228,298

Costs and expenses:
  Cost of operations..............................    177,593     143,039
  Selling, general and administrative.............     33,063      27,142
  Gaming development costs, including
    amortization of pre-opening costs of
    $1,961 in 1996................................      2,530         443
  Depreciation and amortization...................     21,208      17,296
                                                   ----------  ----------
                                                      234,394     187,920
                                                   ----------  ----------
Operating income..................................     52,327      40,378
Gain (loss) on sales of marketable securities.....       (377)        103
Interest expense..................................    (33,519)    (32,252)
                                                   ----------  ----------
Income before income taxes, minority interests
  and extraordinary item..........................     18,431       8,229
Income tax provision..............................     (7,200)     (3,100)
Minority interests................................     (2,093)       (955)
                                                   ----------  ----------
Income before extraordinary item..................      9,138       4,174
Extraordinary gain on extinguishment of debt......                    326
                                                   ----------  ----------
Net income........................................      9,138       4,500
Preferred stock dividend requirement..............     (4,148)       (694)
                                                   ----------  ----------
Net income applicable to common stock............. $    4,990  $    3,806
                                                   ==========  ==========

Per common and common equivalent share:
  Income before extraordinary item................ $      .10  $      .07
  Extraordinary gain on extinguishment of debt....                    .01
                                                   ----------  ----------
  Net income...................................... $      .10  $      .08
                                                   ==========  ==========






















<FN>
See accompanying notes.
</FN>
</TABLE>


                                     2
<PAGE>
<TABLE>
Bally Entertainment Corporation
CONSOLIDATED STATEMENT OF STOCKHOLDERS' EQUITY
(unaudited)

<CAPTION>
                                                                                                    Total
                                                           Capital in                  Common      stock-
                                    Preferred      Common   excess of    Retained    stock in    holders'
Dollar amounts                          stock       stock   par value    earnings    treasury      equity
- ---------------------------------------------------------------------------------------------------------
                                                                    (In thousands, except per share data)

<S>                                  <C>         <C>         <C>         <C>         <C>         <C>     
Balance at December 31, 1995........ $ 16,219    $ 31,751    $177,551    $ 27,151    $ (2,037)   $250,635
  Net income........................                                        9,138                   9,138
  Dividends on Preferred Stock:
    Series D - $1.00 per share......                                         (694)                   (694)
    8% Prides - $.2225 per share....                                       (3,454)                 (3,454)
  Change in unrealized gain/loss
    on available-for-sale
    securities......................                                        1,605                   1,605
  Issuance of common/treasury
    stock under stock purchase
    and option plans................                  222       2,911                     108       3,241
  Issuance of common/treasury
    stock in exchange for Series D
    Preferred Stock.................     (183)        271      (1,554)                  1,466          --
  Issuance of common stock upon
    conversion of 8% Convertible
    Senior Subordinated Debentures
    due 2000........................                   16         274                                 290
                                     --------    --------    --------    --------    --------    --------
Balance at March 31, 1996........... $ 16,036    $ 32,260    $179,182    $ 33,746    $   (463)   $260,761
                                     ========    ========    ========    ========    ========    ========



<CAPTION>
                                                                  Preferred stock            Common stock
                                                             --------------------    --------------------
Share amounts                                                Series D   8% PRIDES      Issued    Treasury
- ---------------------------------------------------------------------------------------------------------
                                                                                           (In thousands)

<S>                                                          <C>         <C>         <C>         <C>
Balance at December 31, 1995..............................        694      15,525      47,626         147
  Issuance of common/treasury stock under stock
    purchase and option plans.............................                                333          (8)
  Issuance of common/treasury stock in exchange for
    Series D Preferred Stock..............................       (183)                    407        (106)
  Issuance of common stock upon conversion of 8%
    Convertible Senior Subordinated Debentures due 2000...                                 23
                                                             --------    --------    --------    --------
Balance at March 31, 1996.................................        511      15,525      48,389          33
                                                             ========    ========    ========    ========

<FN>
See accompanying notes.
</FN>
</TABLE>

                                     3
<PAGE>
<TABLE>
Bally Entertainment Corporation
CONSOLIDATED STATEMENT OF CASH FLOWS
(unaudited)
<CAPTION>
                                                               Three months
                                                             ended March 31
                                                     ----------------------
                                                           1996        1995
- ---------------------------------------------------------------------------
                                                             (In thousands)

<S>                                                  <C>         <C>       
OPERATING:
 Income before extraordinary item................... $    9,138  $    4,174
 Adjustments to reconcile to cash provided--
  Depreciation and amortization (including
    pre-opening costs)..............................     23,169      17,296
  Interest accretion on discount notes and other
    amortization included in interest expense.......      5,155       5,007
  Minority interests................................      2,093         955
  Deferred income taxes.............................     (1,660)     (1,212)
  Provision for doubtful receivables................      1,222       1,524
  Change in operating assets and liabilities........     (5,580)     (3,464)
  Other, net........................................       (150)       (389)
                                                     ----------  ----------
     Cash provided by operating activities..........     33,387      23,891

INVESTING:
 Purchases and construction of property
   and equipment....................................    (12,896)    (32,032)
 Decrease in construction-related liabilities.......     (4,900)     (1,364)
 Acquisitions of Bally's Grand, Inc. common stock...     (6,995)    (11,305)
 Purchases of marketable securities.................     (1,878)     (3,353)
 Net proceeds from sales of marketable securities...      8,016       2,434
 Other, net.........................................        669      (2,729)
                                                     ----------  ----------
     Cash used in investing activities..............    (17,984)    (48,349)

FINANCING:
 Debt transactions--
  Proceeds from construction loan...................                 10,184
  Repayments of long-term debt......................     (1,493)     (6,517)
  Debt issuance costs...............................       (783)
                                                     ----------  ----------
     Cash provided by (used in) debt transactions...     (2,276)      3,667
 Equity transactions--
  Proceeds from issuance of common stock under
    stock purchase and option plans.................      1,982          99
  Preferred stock dividends paid....................     (4,148)       (694)
                                                     ----------  ----------
     Cash provided by (used in)
       financing activities.........................     (4,442)      3,072

DISCONTINUED OPERATIONS:
     Cash provided by discontinued operations.......                    216
                                                     ----------  ----------
Increase (decrease) in cash and equivalents.........     10,961     (21,170)
Cash and equivalents, beginning of period...........    285,801     178,427
                                                     ----------  ----------
Cash and equivalents, end of period................. $  296,762  $  157,257
                                                     ==========  ==========









                                (continued)
</TABLE>

                                     4
<PAGE>
<TABLE>
Bally Entertainment Corporation
CONSOLIDATED STATEMENT OF CASH FLOWS--(CONTINUED)
(unaudited)
<CAPTION>
                                                               Three months
                                                             ended March 31
                                                     ----------------------
                                                           1996        1995
- ---------------------------------------------------------------------------
                                                             (In thousands)
<S>                                                  <C>         <C>       

SUPPLEMENTAL CASH FLOWS INFORMATION:

  Changes in operating assets and liabilities
    were as follows--
      (Increase) decrease in receivables............ $   (7,837) $      107
      Decrease in inventories.......................        355          77
      (Increase) decrease in other current assets...     (3,290)      8,518
      (Increase) decrease in other assets...........     (1,535)        169
      Decrease in accounts payable and accrued
        liabilities.................................       (175)    (10,171)
      Increase in income taxes payable..............      6,763         138
      Increase (decrease) in other liabilities .....        139      (2,302)
                                                     ----------  ----------
                                                     $   (5,580) $   (3,464)
                                                     ==========  ==========

  Cash payments for interest and income taxes
    were as follows--
      Interest paid................................. $   21,237  $   20,535
      Interest capitalized..........................       (159)       (747)
      Income taxes paid (net of refunds)............      2,097       4,265

  Investing and financing activities exclude
    the following non-cash activities--
      Issuance of common/treasury stock in
        exchange for/upon conversion of other
        securities.................................. $    8,351  $
      Purchases of marketable securities on
        margin......................................                  1,311
      Sales of margined marketable securities
        (including unsettled sales).................                  4,807
      Acquisition of Bally's Grand, Inc. common
        stock in exchange for a note payable........                  3,873

























<FN>
See accompanying notes.
</FN>
</TABLE>

                                     5
<PAGE>
Bally Entertainment Corporation
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(All dollar amounts in thousands except per share data) (unaudited)


BASIS OF PRESENTATION

The  accompanying   condensed  consolidated  financial  statements  include  the
accounts of Bally Entertainment Corporation ("Bally") and the subsidiaries which
it controls (collectively,  the "Company"). The Company operates in one industry
segment and all  significant  revenues  arise from two casino  hotel  resorts in
Atlantic  City,  New  Jersey,  a casino  hotel  resort in Las Vegas,  Nevada,  a
dockside  casino  and  hotel  in   Robinsonville,   Mississippi  (near  Memphis,
Tennessee) and a riverboat  casino in New Orleans,  Louisiana.  These  condensed
consolidated  financial  statements  should  be read  in  conjunction  with  the
consolidated  financial  statements  included in the Company's  Annual Report on
Form 10-K for the year ended December 31, 1995.

All  adjustments  have been  recorded  which are, in the opinion of  management,
necessary for a fair presentation of the condensed consolidated balance sheet of
the Company at March 31, 1996,  its condensed  consolidated  statement of income
for the three months ended March 31, 1996 and 1995, its  consolidated  statement
of  stockholders'  equity  for the three  months  ended  March 31,  1996 and its
consolidated  statement  of cash flows for the three months ended March 31, 1996
and 1995. All such adjustments were of a normal recurring nature.

The accompanying  condensed consolidated financial statements have been prepared
in conformity with generally  accepted  accounting  principles which require the
Company's  management to make estimates and assumptions  that affect the amounts
reported  therein.  Actual results could vary from such estimates.  In addition,
certain reclassifications have been made to prior period financial statements to
conform with the 1996 presentation.

SEASONAL FACTORS

The Company's  operations are subject to seasonal  factors and,  therefore,  the
results of operations for the three months ended March 31, 1996 and 1995 are not
necessarily indicative of the results of operations for the full year.

EARNINGS PER COMMON AND COMMON EQUIVALENT SHARE

Earnings  per common and common  equivalent  share is computed  by dividing  net
income  applicable to common stock by the weighted  average  number of shares of
common stock and common stock equivalents  outstanding during each period, which
totalled 52,656,507 and 48,692,783 for the three months ended March 31, 1996 and
1995,  respectively.  Common stock  equivalents  (which  represent  the dilutive
effect of the assumed  exercise of certain  outstanding  stock  options for both
periods  and  the  assumed  conversion  of  exchangeable  preferred  stock  of a
subsidiary for the 1996 period)  increased the weighted average number of shares
outstanding by 4,938,262 and 1,693,182 for the three months ended March 31, 1996
and 1995, respectively.

ACQUISITIONS OF BALLY'S GRAND, INC. COMMON STOCK

Bally's  Grand,  Inc.  owns and  operates  the casino hotel resort in Las Vegas,
Nevada  known as "Bally's  Las Vegas."  During the three  months ended March 31,
1996, a wholly owned  subsidiary  of Bally  acquired  334,074  shares of Bally's
Grand,  Inc.  common  stock in several  transactions  for  $5,765.  As a result,
Bally's ownership of Bally's Grand, Inc. common stock increased to approximately
85% of the shares outstanding at March 31, 1996.



                                     6
<PAGE>
Bally Entertainment Corporation
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
(All dollar amounts in thousands except per share data) (unaudited)


LONG-TERM DEBT

The  carrying  amounts of the  Company's  long-term  debt at March 31,  1996 and
December 31, 1995 are as follows:
<TABLE>
<CAPTION>
                                                    March 31    December 31
                                                        1996           1995
                                                 -----------    -----------
<S>                                              <C>            <C>        
Bally:
  8% Convertible Senior Subordinated
    Debentures due 2000......................... $    13,296    $    13,586
  10% Convertible Subordinated Debentures
    due 2006....................................      75,000         75,000
  6% Convertible Subordinated Debentures
    due 1998....................................       1,804          1,804
Bally's Casino Holdings, Inc.:
  Senior Discount Notes due 1998, less
    unamortized discount of $38,896
    and $42,805.................................     153,664        149,755
Bally's Park Place:
  9-1/4% First Mortgage Notes due 2004..........     425,000        425,000
The Grand:
  10-5/8% First Mortgage Notes due 2003, less
    unamortized discount of $1,639 and $1,678...     273,361        273,322
Bally's Las Vegas:
  10-3/8% First Mortgage Notes due 2003.........     315,000        315,000
Other secured and unsecured obligations.........      34,641         36,134
                                                 -----------    -----------
Total long-term debt............................   1,291,766      1,289,601
Current maturities of long-term debt............     (11,306)       (11,160)
                                                 -----------    -----------
Long-term debt, less current maturities......... $ 1,280,460    $ 1,278,441
                                                 ===========    ===========
</TABLE>

In April 1996, Bally announced its intention to redeem all of its outstanding 8%
Convertible Senior Subordinated Debentures due 2000 (the "8% Debentures") on May
23,  1996,  at a price  equal to the  principal  amount  thereof  together  with
interest  accrued to the redemption date. The 8% Debentures are convertible into
common stock at a conversion price of $12.46 per share. The right to convert the
8% Debentures terminates at the close of business on May 22, 1996.

During the three months  ended March 31, 1995,  Bally's  Casino  Holdings,  Inc.
("Casino  Holdings")  purchased  $10,040 principal amount of its Senior Discount
Notes due 1998 (the "Senior  Discount Notes") for $6,448 in cash, which resulted
in an extraordinary gain of $326, net of income taxes of $176.



                                     7
<PAGE>
Bally Entertainment Corporation
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS


RESULTS OF OPERATIONS

Revenues  and  operating  income  (loss) for the  Company and each of its casino
properties were as follows (in millions):

<TABLE>
<CAPTION>
                                                               Three months
                                                             ended March 31
                                                      ---------------------
                                                          1996         1995
- ---------------------------------------------------------------------------
<S>                                                     <C>          <C>   
Consolidated (a):
  Revenues (b).......................................   $286.7       $228.3
  Operating income (c)...............................     52.3         40.4

Bally's Park Place:
  Revenues...........................................   $ 94.1       $ 92.3
  Operating income...................................     22.6         22.3

The Grand:
  Revenues...........................................   $ 64.2       $ 61.8
  Operating income...................................      5.2          7.8

Bally's Las Vegas:
  Revenues...........................................   $ 82.1       $ 72.3
  Operating income...................................     20.1         12.9

Bally's Mississippi (a):
  Revenues...........................................   $ 20.6       $  1.0
  Operating income (loss) (c)........................      1.3         (1.9)

Bally's New Orleans (a):
  Revenues...........................................   $ 22.9       $   --
  Operating income...................................      3.1           --

<FN>
- ---------

Notes:

(a)   Bally's New Orleans  commenced  operation of its riverboat  casino in July
      1995 and Bally's  Mississippi  reopened  its  dockside  casino in December
      1995.  Between  December  1993  and  February  1995,  Bally's  Mississippi
      operated the dockside casino at a different site.

(b)   Includes interest income of $4.6 and $3.0 for the three months ended March
      31, 1996 and 1995, respectively.

(c)   After amortization of pre-opening costs  totalling $2.0 million at Bally's
      Mississippi for the three months ended March 31, 1996.
</FN>
</TABLE>


COMPARISON OF THE THREE MONTHS ENDED MARCH 31, 1996 AND 1995

Revenues  and  operating  income of the  Company  for the first  quarter of 1996
increased  $58.4 million (26%) and $11.9 million (29%),  respectively,  from the
1995 quarter.  These increases principally reflect improved operating results at
Bally's Las Vegas and the  operations  of Bally's New Orleans,  which  commenced
operation of its riverboat casino in July 1995, and Bally's  Mississippi,  which
reopened its dockside casino in December 1995.

ATLANTIC CITY

Revenues of Bally's Park Place for the first  quarter of 1996 were $94.1 million
compared to $92.3 million for the 1995 quarter, an increase of $1.8 million (2%)
primarily due to a $1.6 million (2%) increase in casino revenues.

                                     8
<PAGE>
Bally Entertainment Corporation
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS -- (CONTINUED)


Slot  revenues  increased  $2.1 million (4%) due to a 6% increase in slot handle
(volume)  offset,  in part, by a decline in the win percentage  from 8.6% in the
1995  quarter to 8.4% in 1996.  On average,  Bally's Park Place had 89 (4%) more
slot machines for the first quarter of 1996 than in 1995.  Table game  revenues,
excluding  poker,  decreased  $.4  million  (2%) due to a  decrease  in the hold
percentage from 16.7% in the 1995 quarter to 16.3% in 1996 offset, in part, by a
1% increase in the drop (amount  wagered).  Other casino revenues  decreased $.1
million  (5%).  Operating  income of Bally's Park Place for the first quarter of
1996 was $22.6  million  compared  to $22.3  million  for the 1995  quarter,  an
increase of $.3 million (1%) as the aforementioned  revenue increase was offset,
in part, by a 2% increase in operating expenses.  Casino expenses increased $2.5
million (7%) due primarily to expanded promotional efforts. Selling, general and
administrative expenses decreased $.9 million (12%) primarily due to an increase
in the  estimated  realizable  value of certain funds on deposit with the Casino
Reinvestment  Development  Authority  (the "CRDA") in the first  quarter of 1996
resulting from the approved use of such funds for reimbursement of certain costs
to complete several floors of hotel rooms in prior years.

Revenues of The Grand for the first quarter of 1996 were $64.2 million  compared
to  $61.8  million  for the 1995  quarter,  an  increase  of $2.4  million  (4%)
primarily due to a $2.3 million (4%) increase in casino revenues.  Slot revenues
increased $.8 million (2%) due to a 6% increase in slot handle offset,  in part,
by a decline  in the win  percentage  from 8.5% in the 1995  quarter  to 8.2% in
1996.  On average,  the Company had 309 (20%) more slot  machines  for the first
quarter of 1996 than in 1995. Table game revenues,  excluding  poker,  increased
$.4 million (2%) due to a 5% increase in the drop offset, in part, by a decrease
in the hold percentage  from 18.2% in the 1995 quarter to 17.6% in 1996.  Poker,
horse  race  simulcasting  and  keno,  all of which  commenced  in  April  1995,
contributed  $1.1  million  to casino  revenues  in the first  quarter  of 1996.
Operating  income of The Grand for the first  quarter  of 1996 was $5.2  million
compared to $7.8 million for the 1995 quarter,  a decrease of $2.6 million (33%)
as the  aforementioned 4% revenue increase was more than offset by a 9% increase
in operating  expenses.  Casino expenses  increased $5.7 million (17%) primarily
due to  increased  promotional  expenses  and costs of  providing  complimentary
services to increase gaming  activity.  In addition,  other  operating  expenses
increased  $.6 million (8%) and  depreciation  and  amortization  increased  $.5
million (12%).  These increases in operating expenses were offset, in part, by a
$1.7 million  (26%)  decrease in selling,  general and  administrative  expenses
primarily due to an increase in the estimated  realizable value of certain funds
on  deposit  with the  CRDA in the  first  quarter  of 1996  resulting  from the
approved use of such funds for reimbursement of certain construction costs.

Management  believes  that the expansion of several  casino hotel  facilities in
Atlantic City,  which  includes  additional  hotel rooms and slot machines,  has
caused and will  continue to cause intense  promotional  efforts to attract slot
players as both the  Company's  Atlantic  City  casino  hotel  resorts and their
competitors continue to seek to expand their share of slot revenues and maximize
the utilization of their slot machines.  Further,  as a result of the aggressive
competition  for  slot  patrons,  the  Atlantic  City  slot win  percentage  has
declined.  Management  believes that the slot win percentage will continue to be
subject to competitive pressure and may decline further. In addition,  proposals
for several new casino hotel  resorts  were  recently  announced  for the marina
district in Atlantic City and, if and when such resorts are opened, capacity and
competition will further  increase.  However,  management  believes its Atlantic
City casino hotel resorts are  well-positioned  to compete for additional casino
revenues in the Atlantic City market through the attractive  promotional  gaming
programs  and  special  events they offer,  and  because of the  appearance  and
comfort of their gaming space and hotel accommodations. During the first quarter
of 1995,  Bally's Park Place  completed a slot machine  upgrade,  replacing  the
majority of its slot machines with state-of-the-art  machines with embedded bill
acceptors,  and  reconfigured  its slot machine layout,  adding  additional slot
stools and increasing aisle space. In April

                                     9
<PAGE>
Bally Entertainment Corporation
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS -- (CONTINUED)


1995,  The Grand  completed an expansion  which  increased  its casino floor and
other gaming space by nearly 30% to  accommodate  approximately  400  additional
slot machines,  poker,  horse race  simulcasting and keno. In November 1995, The
Grand  opened  The Grand  Theater,  an 18,000  square-foot  arena  with  seating
capacity  of up to 2,000  used for  headline  entertainment,  sports  events and
production  shows.  Bally's Park Place and The Grand have also broken ground for
further expansions (see "Liquidity and capital resources").

LAS VEGAS

Revenues of Bally's Las Vegas for the first  quarter of 1996 were $82.1  million
compared to $72.3  million  for the 1995  quarter,  an increase of $9.8  million
(14%). Casino revenues for the 1996 quarter were $40.1 million compared to $33.2
million for 1995,  an increase of $6.9 million (21%) due, in part, to additional
walk-in  business  resulting  from the June 1995  opening of a  monorail  system
connecting  Bally's Las Vegas and MGM Grand.  Table game revenues increased $3.0
million (18%) due to an increase in the hold  percentage  from 14.3% in the 1995
quarter to 15.8% in 1996 and a 6% increase in the drop. Slot revenues  increased
$2.5 million  (18%) due to a 19% increase in slot handle  offset,  in part, by a
decline in the win percentage  from 6.1% in the 1995 quarter to 6.0% in 1996. On
average,  Bally's  Las  Vegas had 180 (12%)  more  slot  machines  for the first
quarter of 1996 than in 1995. Other casino revenues increased $1.4 million (90%)
due to  additional  revenues  generated by the  relocated  and expanded race and
sports book room, which opened in September 1995.  Rooms revenue  increased $1.4
million (8%) due to a higher  average room rate and an increase in the number of
rooms  occupied  compared  to the  1995  quarter.  Food  and  beverage  revenues
increased  $.7  million  (6%)  primarily  due to the  reinstatement  of beverage
service in the showrooms in the second quarter of 1995 and increased  convention
business,  and other  revenues  increased  $.8  million  (7%) due,  in part,  to
increased  rental  income  from a  redesign  of the  retail  shopping  mall  and
increased  gift shop  revenues.  Operating  income of Bally's  Las Vegas for the
first quarter of 1996 was $20.1  million  compared to $12.9 million for the 1995
quarter, an increase of $7.2 million (56%) as the aforementioned 14% increase in
revenues was offset,  in part,  by a 4% increase in operating  expenses.  Casino
operating  expenses  increased  $1.2 million (6%) due  principally  to increased
promotional  costs and  increased  gaming taxes  associated  with higher  casino
revenues, and depreciation and amortization expense increased $1.0 million (18%)
due to major capital improvements recently completed.

There  have been  various  public  announcements  concerning  the  expansion  of
existing casino hotel resorts and the development of new casino hotel resorts in
Las Vegas, certain of which have commenced  construction.  In particular,  three
casino  hotel  resorts are expected to open on the Strip in 1996 with a total of
approximately  270,000  square  feet of  gaming  space and  6,900  guest  rooms.
Management believes that the additional casino and hotel room capacity resulting
from the opening of new casino hotels may have a short-term  negative  impact on
Bally's Las Vegas,  but that over the long term Bally's Las Vegas  benefits from
the  increase in the number of  visitors to Las Vegas that these new  properties
attract.  To enhance its  competitiveness  in the Las Vegas market,  Bally's Las
Vegas recently  completed an extensive capital  improvement  program,  including
improvements  to its frontage  area along the Strip,  the monorail  system,  the
renovation  of all of its hotel  rooms and the new race and  sports  book  room,
among others.  In addition,  Bally's Grand,  Inc. has announced its intention to
develop a new casino hotel resort (see "Liquidity and capital resources").

MISSISSIPPI

As described  previously,  Bally's  Mississippi  reopened its dockside casino in
December 1995 in Robinsonville,  Mississippi, where Lady Luck Gaming Corporation
had  constructed a 238-room  hotel.  Between  December  1993 and February  1995,
Bally's  Mississippi  operated the dockside casino at a different site. Revenues
of Bally's Mississippi for the first quarter of 1996 were

                                     10
<PAGE>
Bally Entertainment Corporation
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS -- (CONTINUED)


$20.6 million, and included casino revenues of $19.4 million (slot revenues were
$14.3  million and table game  revenues  were $5.1 million) and room revenues of
$.6  million.  Operating  income for the 1996  quarter was $1.3  million,  after
giving effect to the amortization of $2.0 million of pre-opening costs. Revenues
of  Bally's  Mississippi  for the  first  quarter  of 1995  were  $1.0  million.
Operating   loss  for  the  1995   quarter  was  $1.9   million,   and  included
gaming-related  costs  (primarily  slot  machine  lease  costs) and  general and
administrative   costs  incurred  during  the  temporary   cessation  of  casino
operations.

Mississippi  gaming law does not limit the number of gaming licenses that may be
granted.  As a result,  management  believes  there was a  saturation  of gaming
facilities in and around the Memphis, Tennessee market, which led to the closing
of six casinos in that market since April 1994 (including  Bally's  Mississippi,
which was moved and reopened). As of April 30, 1996, nine gaming facilities were
operating in this  market,  three of which are located  immediately  adjacent to
Bally's Mississippi. These gaming facilities present significant competition for
Bally's Mississippi. In addition, a casino is expected to commence operations in
mid-1996 somewhat closer to Memphis than Bally's  Mississippi and, upon opening,
may affect Bally's Mississippi's results of operations.

NEW ORLEANS

As described  previously,  Bally's New Orleans  commenced  the  operation of its
riverboat casino in July 1995 in New Orleans, Louisiana. Revenues of Bally's New
Orleans for the first  quarter of 1996 were $22.9  million and  included  casino
revenues  of $22.1  million  (slot  revenues  were $17.1  million and table game
revenues  were $5.0  million).  Operating  income of Bally's New Orleans for the
first quarter of 1996 was $3.1 million.

Louisiana  law  currently  limits to  fifteen  the  number of  riverboat  gaming
licenses  that may be granted  (all of which  have been  granted as of April 30,
1996),  with a maximum of six riverboats in any one parish.  Four riverboats are
presently  operating in the New Orleans area  (including  Bally's New  Orleans).
During 1995,  Bally's New Orleans also competed  with a land-based  casino which
was  operating  at a temporary  location  and was expected to become the largest
land-based casino in the United States when it moved to its permanent  location.
However,  in November 1995, the  competitor  ceased  operations at the temporary
location and suspended  construction  at the permanent site. It is presently not
known  if, or when,  construction  of the  permanent  land-based  facility  will
resume.

INTEREST EXPENSE

Interest expense, net of capitalized  interest,  was $33.5 million for the first
quarter of 1996 compared to $32.3  million for the 1995 quarter,  an increase of
$1.2  million (4%) due to a higher  average  level of debt and a decrease in the
amount of capitalized interest.

INCOME TAXES

For the three months ended March 31, 1996 and 1995,  the effective  rates of the
income tax  provision on income  before  income  taxes,  minority  interests and
extraordinary  item  differed  from  the  U.S.  statutory  tax  rate  (35%)  due
principally to state income taxes and nondeductible expenses (including goodwill
amortization)  offset, in part, by the effects of minority  interests' equity in
earnings in 1996 and adjustments of prior years' taxes in 1995.





                                     11
<PAGE>
Bally Entertainment Corporation
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS -- (CONTINUED)


LIQUIDITY AND CAPITAL RESOURCES

PARENT COMPANY

Bally is a holding company without significant operations of its own. Sources of
cash available to Bally are generally  limited to existing cash balances ($136.9
million at March 31, 1996), management fees or cost allocations to subsidiaries,
receipts pursuant to tax sharing agreements,  dividends from subsidiaries, asset
sales and issuance of additional securities.

Each of Bally's principal  operating  subsidiaries  presently has debt covenants
which limit the payment of dividends to Bally and the  redemption of stock owned
by Bally.  Under the terms of the  Senior  Discount  Notes,  an amount  equal to
dividends  paid  pursuant to a net income  test by Bally's  Park Place to Casino
Holdings may be declared as  dividends by Casino  Holdings and be paid to Bally.
As of March 31, 1996,  approximately $7 million was available for the payment of
dividends to Bally (through Casino  Holdings)  pursuant to this net income test.
In addition,  under the terms of The Grand's  10-5/8% First  Mortgage  Notes due
2003, dividends to Bally are limited by a net income test. As of March 31, 1996,
no amount was available for the payment of dividends by The Grand.  Dividends to
Bally from subsidiaries other than Bally's Park Place and possibly The Grand are
not expected over the next twelve months.

Bally's  corporate cash operating costs for the foreseeable  future are expected
to be recovered  substantially by cost allocations to, and management fees from,
its  subsidiaries.  Cash  requirements  for Bally  over the next  twelve  months
include  income tax  payments,  which  management  expects to be more than fully
recovered from subsidiaries pursuant to tax sharing agreements.  As described in
"Long-term debt" in Notes to condensed consolidated financial statements,  Bally
has announced its  intention to redeem all of its  outstanding  8% Debentures on
May 23, 1996.  Bally expects  substantially  all holders of the 8% Debentures to
convert their holdings into common stock prior to that date in lieu of receiving
cash equal to the principal amount thereof together with interest accrued to the
redemption  date.  Accordingly,  debt service  requirements  and preferred stock
dividend  payments  are expected to be  approximately  $30 million over the next
twelve months. In addition, if necessary,  Bally may advance or contribute funds
to  Casino  Holdings.  Bally  believes  it  will be able  to  satisfy  its  cash
requirements over the next twelve months.


SUBSIDIARIES

CASINO HOLDINGS

CASINO HOLDINGS.  Casino Holdings is also a holding company without  significant
operations  of its  own.  Sources  of cash  available  to  Casino  Holdings  are
generally  limited to existing cash  balances  ($9.0 million at March 31, 1996),
advances or  contributions  from Bally and dividends,  management  fees and loan
repayments  from  subsidiaries.  Bally's Park Place and Bally's Grand,  Inc. are
both limited  with  respect to amounts  which may be paid as dividends to Casino
Holdings  under the  terms of  certain  of their  indebtedness.  Dividends  from
Bally's  Park Place are limited to funds  available  under  Bally's Park Place's
aforementioned  net income test,  which is available to be paid to Bally through
Casino Holdings.  Bally's Grand, Inc. is presently not expected to pay dividends
over the next  twelve  months.  To the extent  Bally's  New  Orleans and Bally's
Mississippi  generate  unrestricted  cash flows, each subsidiary pays management
fees to Casino  Holdings and thereafter is expected to repay Casino Holdings for
project costs and working capital requirements funded by Casino Holdings.

Casino  Holdings has no scheduled  interest or principal  payments on the Senior
Discount Notes until 1998 but expects to continue to incur costs and obligations
in the pursuit of new gaming ventures. To the extent Casino

                                     12
<PAGE>
Bally Entertainment Corporation
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS -- (CONTINUED)


Holdings  requires  additional  funds for  existing  ventures  or to develop new
ventures, Casino Holdings expects that it will be able to obtain financing for a
significant  portion  of such  cash  requirements  from a  combination  of Bally
(either  loans or  contributions)  and third  party  sources  (including  banks,
suppliers and capital  markets) and, as a result,  Casino  Holdings  believes it
will be able to satisfy its cash needs over the next twelve months.

BALLY'S PARK PLACE. Bally's Park Place has no scheduled principal payments under
its public  indebtedness until 2004, and its scheduled  principal payments under
other indebtedness outstanding at March 31, 1996 are not significant. Management
plans to make capital  expenditures of  approximately  $20 million over the next
twelve months for  improvements,  renovations and equipment to maintain  Bally's
Park Place in first-class  condition.  As of March 31, 1996,  Bally's Park Place
had an unused line of credit  totalling $65 million.  The Company  believes that
Bally's   Park  Place  will  be  able  to  satisfy  its  debt  service  and  the
aforementioned capital expenditure  requirements and pay dividends over the next
twelve months out of existing cash  balances  ($26.9  million at March 31, 1996)
and cash flow from operations. For the three months ended March 31, 1996 and the
year ended December 31, 1995,  cash provided by operating  activities at Bally's
Park  Place  totalled  $.7  million  and $75.1  million,  respectively,  and its
operating  margin  (before  depreciation  and  amortization)  was 31%  and  34%,
respectively.

Bally's  Park Place broke  ground in April 1996 for  construction  of a western-
themed casino complex on approximately  four acres of Boardwalk property it owns
adjacent to Bally's  Park Place.  The  complex is  presently  planned to include
approximately  75,000  square feet of casino space and cost between $80 and $100
million,  of which approximately $70 million is expected to be incurred over the
next twelve  months.  Completion  of the  complex is  anticipated  in  mid-1997.
Bally's Park Place intends to finance the expansion through available cash, cash
generated by operations and, if necessary, utilization of its line of credit.

BALLY'S LAS VEGAS.  Bally's Grand, Inc. has no scheduled  principal  payments on
its long-term  debt until 2003.  Management  plans to make capital  expenditures
totalling  approximately  $23  million at Bally's Las Vegas over the next twelve
months (i) to replace  certain slot  machines so that  substantially  all of the
Company's slot machines will be  state-of-the-art  with embedded bill acceptors,
(ii) to  redesign  and  expand  the  baccarat  area,  (iii) to  upgrade  certain
penthouses and suites, and (iv) for other  improvements and equipment  necessary
to  maintain  the casino  hotel  resort in  first-class  condition.  The Company
believes  that  Bally's  Grand,  Inc.  will be able to satisfy its debt  service
(interest on its public  indebtedness is approximately  $32.7 million per annum)
and the  aforementioned  capital  expenditure  requirements over the next twelve
months out of existing cash balances  ($78.8 million at March 31, 1996) and cash
flow from  operations.  For the three  months  ended March 31, 1996 and the year
ended  December 31, 1995,  cash provided by operating  activities at Bally's Las
Vegas totalled $19.8 million and $34.0 million,  respectively, and its operating
margin (before depreciation,  amortization and management fees) was 33% and 25%,
respectively.  In addition,  Bally's Grand,  Inc.  received a commitment  from a
lender in March 1996 for a revolving credit facility totalling $15 million.

In 1995,  Bally's  Grand,  Inc.  announced  its  intention to develop a separate
casino hotel resort with a Paris,  France theme (the "Paris  Casino-Resort")  on
approximately  24 acres of land  situated  on the Strip  adjacent to Bally's Las
Vegas.  The Paris  Casino-Resort  is presently  planned to include,  among other
things, an 85,000 square-foot  casino,  3,000 guest rooms and a 50-story replica
of the Eiffel  Tower.  Construction  of the Paris  Casino-Resort  is expected to
commence in the third quarter of 1996,  with  completion  expected in 1998.  The
cost of the project,  exclusive of the value of the land, is presently estimated
to be between $375 million and $425 million, of which $30 million to $40 million
is expected to be incurred over the next twelve months.

                                     13
<PAGE>
Bally Entertainment Corporation
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS -- (CONTINUED)


Bally's Grand, Inc. expects to obtain third-party financing for a significant
portion of the project cost.

BALLY'S  MISSISSIPPI.  Bally's  Mississippi  reopened  its  dockside  casino  in
Robinsonville,  Mississippi  in  December  1995.  A total of  approximately  $29
million was  required  to relocate  the  dockside  casino from Mhoon  Landing to
Robinsonville  and to develop the  Robinsonville  site to include a  restaurant,
entertainment  lounge,  administrative  facilities and additional  parking.  The
project  cost was  substantially  funded by Casino  Holdings;  however,  Bally's
Mississippi recently entered into a credit agreement for a $10 million term loan
(guaranteed by Bally),  the proceeds of which upon  satisfaction  of a condition
are  expected to be paid to Casino  Holdings.  Management  plans to make capital
expenditures of  approximately  $2 million at Bally's  Mississippi over the next
twelve months for a steakhouse,  additional slot machines and other improvements
necessary  to  maintain  the  property  in  first-class  condition.  The Company
believes  Bally's  Mississippi  will be able to satisfy its debt service and the
aforementioned capital expenditure  requirements over the next twelve months out
of existing  cash  balances  ($9.8 million at March 31, 1996) and cash flow from
operations.  For the  three  months  ended  March 31,  1996,  cash  provided  by
operating  activities  at Bally's  Mississippi  totalled  $4.0  million  and its
operating margin (before  depreciation,  amortization,  and management fees) was
25%.

BALLY'S NEW  ORLEANS.  Bally's New Orleans  commenced  operation  of a riverboat
casino on Lake  Pontchartrain in July 1995. A total of approximately $60 million
was  required  to  construct  and equip the  riverboat  and to  develop  related
landside  improvements.  The project cost was partially  funded by two five-year
term loans  totalling  approximately  $30 million.  Casino  Holdings  funded the
remaining  project  cost.  Bally's  New Orleans  has debt  service  requirements
totalling approximately $8 million over the next twelve months, which it expects
to satisfy out of existing  cash  balances  ($4.6 million at March 31, 1996) and
cash flow from  operations.  For the three  months  ended March 31,  1996,  cash
provided by operating  activities  at Bally's New Orleans  totalled $2.4 million
and its operating  margin  (before  depreciation,  amortization,  and management
fees) was 22%.

THE GRAND

The Grand has no  scheduled  principal  payments  under its public  indebtedness
until 2003.  Management expects to make capital expenditures of approximately $5
million over the next twelve months for slot machines and other improvements and
equipment necessary to maintain The Grand in first-class condition.  As of March
31, 1996, The Grand had an unused line of credit  totalling $20 million.  In May
1996, The Grand amended this revolving credit agreement to extend the expiration
date from  December 31, 1996 to June 30,  1998.  The Company  believes  that The
Grand will be able to satisfy its debt  service and the  aforementioned  capital
expenditure  requirements  over the next  twelve  months  out of  existing  cash
balances  ($30.1 million at March 31, 1996) and cash flow from  operations.  For
the three months ended March 31, 1996 and the year ended December 31, 1995, cash
provided by operating  activities at The Grand  totalled $10.1 million and $27.4
million,  respectively,  and  its  operating  margin  (before  depreciation  and
amortization) was 16% and 22%, respectively.

In March  1996,  The Grand broke  ground for  construction  of a 300-room  hotel
tower,  including  restaurants,  meeting rooms and other related amenities.  The
tower is expected to cost  approximately $40 million (net of over $10 million of
CRDA  investment  obligation  credits),  of which  approximately  $20 million is
expected to be incurred over the next twelve months.  Completion of the tower is
anticipated  in the second  quarter of 1997.  The Grand  intends to finance  the
tower through  available  cash,  cash generated by operations and, if necessary,
utilization of its line of credit.


                                     14
<PAGE>
Bally Entertainment Corporation
PART II.  OTHER INFORMATION


Item 6.    Exhibits and reports on Form 8-K

  (a)      Exhibits:

              *4.(ii)-19  Second Amended and Restated Loan Agreement dated as of
                          May 2, 1996 among GNOC,  CORP.,  First Union  National
                          Bank and Midlantic Bank,  National  Association (filed
                          as an exhibit  to GNOC,  CORP.'s  Quarterly  Report on
                          Form 10-Q,  file no.  1-8531,  for the  quarter  ended
                          March 31, 1996).

              27          Financial Data Schedule (filed electronically only).


  (b)      Reports on Form 8-K:

              None.






  ---------

  *    Incorporated herein by reference as indicated.





                                     15
<PAGE>
                               SIGNATURE PAGE



Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized.





                                           BALLY ENTERTAINMENT CORPORATION
                                           -------------------------------
                                                     Registrant





                                                 /s/   John W. Dwyer
                                           -------------------------------
                                                    John W. Dwyer
                                                   Vice President
                                              and Corporate Controller
                                             (chief accounting officer)





Dated:  May 15, 1996


                                     16

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONDENSED CONSOLIDATED BALANCE SHEET AT MARCH 31, 1996, THE CONDENSED
CONSOLIDATED STATEMENT OF INCOME AND THE CONSOLIDATED STATEMENT OF
STOCKHOLDERS' EQUITY FOR THE THREE MONTHS ENDED MARCH 31, 1996 AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               MAR-31-1996
<CASH>                                         296,762
<SECURITIES>                                    15,276
<RECEIVABLES>                                   46,056
<ALLOWANCES>                                    13,854
<INVENTORY>                                      8,003
<CURRENT-ASSETS>                               390,756
<PP&E>                                       1,795,744
<DEPRECIATION>                                 535,448
<TOTAL-ASSETS>                               1,898,848
<CURRENT-LIABILITIES>                          151,724
<BONDS>                                      1,280,460
                                0
                                     16,036
<COMMON>                                        32,260
<OTHER-SE>                                     212,465
<TOTAL-LIABILITY-AND-EQUITY>                 1,898,848<F1>
<SALES>                                              0
<TOTAL-REVENUES>                               286,721
<CGS>                                                0
<TOTAL-COSTS>                                  176,371<F2>
<OTHER-EXPENSES>                                   569<F3>
<LOSS-PROVISION>                                 1,222<F2>
<INTEREST-EXPENSE>                              33,519
<INCOME-PRETAX>                                 18,431
<INCOME-TAX>                                     7,200
<INCOME-CONTINUING>                              9,138
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     9,138
<EPS-PRIMARY>                                      .10
<EPS-DILUTED>                                        0
<FN>
<F1>THIS AMOUNT INCLUDES 34,886 OF MINORITY INTERESTS.
<F2>THESE AMOUNTS ARE INCLUDED IN COST OF OPERATIONS UNDER COSTS AND
EXPENSES IN THE CONDENSED CONSOLIDATED STATEMENT OF INCOME FOR THE THREE
MONTHS ENDED MARCH 31, 1996.
<F3>GAMING DEVELOPMENT COSTS, EXCLUDING AMORTIZATION OF PRE-OPENING COSTS.
</FN>
        

</TABLE>


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