POORE BROTHERS INC
S-8, 1997-04-29
MISCELLANEOUS FOOD PREPARATIONS & KINDRED PRODUCTS
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                       SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549
                          -----------------------------

                                    FORM S-8

                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933

                              POORE BROTHERS, INC.
                              --------------------
             (Exact Name of Registrant as Specified in Its Charter)

                                    Delaware
                                    --------
         (State or Other Jurisdiction of Incorporation or Organization)

                                   86-0786101
                                   ----------
                      (IRS Employer Identification Number)

                           2664 South Litchfield Road
                             Goodyear, Arizona 85338
                             -----------------------
              (Address and zip code of principal executive offices)

                   POORE BROTHERS, INC. 1995 STOCK OPTION PLAN
                      NON-QUALIFIED STOCK OPTION AGREEMENTS
                      -------------------------------------
                            (Full Title of the Plan)

                                  Eric J. Kufel
                      President and Chief Executive Officer
                              Poore Brothers, Inc.
                           2664 South Litchfield Road
                             Goodyear, Arizona 85338
                             -----------------------
                     (Name and Address of Agent For Service)

                                 (602) 925-0731
                                 --------------
          (Telephone Number, Including Area Code, of Agent for Service)

                         CALCULATION OF REGISTRATION FEE
<TABLE>
<CAPTION>
===========================================================================================================
                                                       Proposed            Proposed 
                                                        Maximum             Maximum          Amount Of 
 Title Of Securities To Be        Amount To Be       Offering Price        Aggregate        Registration
         Registered            Registered (1)(7)       Per Share        Offering Price          Fee(6)
- -----------------------------------------------------------------------------------------------------------
 <S>                            <C>                    <C>             <C>                  <C>
 Common Stock, par value          566,664(2)           $2.688(3)       $1,523,192.83(3)       $461.57  
      $0.01 per share

 Common Stock, par value        1,753,336(4)           $2.013947(5)    $3,531,125(5)        $1,070.04
      $0.01 per share
- -----------------------------------------------------------------------------------------------------------
</TABLE>
(1)  Includes  1,528,000  shares of common stock,  par value $.01 per share (the
     "Common  Stock"),  of  Poore  Brothers,  Inc.  (the  "Registrant")  offered
     pursuant  to  the  reoffer   prospectus   filed   herewith   (the  "Reoffer
     Prospectus"). Of the shares of Common Stock being registered hereunder, (i)
     1,500,000  shares are  reserved  for  issuance  upon the  exercise of stock
     options  granted or available  for future  grant under the Poore  Brothers,
     Inc.  1995 Stock Option Plan (the  "Plan")  (See Note (7) below),  and (ii)
     820,000 shares are reserved for issuance  pursuant to stock options granted
     to certain  affiliates of the Registrant  pursuant to  Non-Qualified  Stock
     Option  Agreements  (the "Non-Plan Stock Option  Agreements").  Pursuant to
     Rule 416 of the Securities Act of 1933, as amended (the "Securities  Act"),
     this Registration Statement also covers such number of additional shares of
     Common Stock as may become  available for issuance  pursuant to the Plan or
     the Non-Plan  Stock Option  Agreements  in the event of certain  changes in
     outstanding shares,  including  reorganizations,  recapitalizations,  stock
     splits, stock dividends, reverse stock splits and similar transactions.
<PAGE>
(2)  Includes  shares of Common Stock reserved for issuance upon the exercise of
     options granted under the Plan that remained  available for grant under the
     Plan on the date of filing  of this  Registration  Statement  (see Note (7)
     below.)

(3)  Estimated solely for the purpose of calculating the  registration  fee. The
     registration  fee has been calculated in accordance with Rule 457(h) of the
     Securities Act based on the average of the bid and ask prices of the Common
     Stock on April 23, 1997, which was $2.688.

(4)  Includes   933,336  shares  of  Common  Stock   underlying   stock  options
     outstanding  under the Plan and 820,000  shares of Common Stock  underlying
     stock options outstanding pursuant to the Non-Plan Stock Option Agreements.

(5)  The  registration fee has been calculated in accordance with Rule 457(h) of
     the Securities Act based on the aggregate exercise price of $3,531,125, the
     aggregate price at which the stock options may be exercised, which averages
     $2.014 per share.

(6)  The  registration  fee  for  the  securities  registered  hereby  has  been
     calculated  pursuant to Rule 457(h) and Section  6(b) under the  Securities
     Act.

(7)  At present,  the Plan  provides  for the issuance of a maximum of 1,000,000
     shares of Common Stock upon the exercise of options granted pursuant to the
     Plan. On March 24, 1997, the  Registrant's  Board of Directors  approved an
     amendment  to the Plan that would  increase  the  maximum  number of shares
     issuable upon exercise of options  granted under the Plan from 1,000,000 to
     1,500,000. The amendment to the Plan is subject to stockholder approval and
     will be voted upon by the  Registrant's  stockholders  at the  Registrant's
     1997 annual meeting of stockholders.


                                EXPLANATORY NOTE

         The documents  containing the  information  specified in Part I of Form
S-8 will be sent or given to  employees of the  Registrant  as specified in Rule
428(b)(1)  under the  Securities  Act.  Such  documents  are not filed  with the
Securities and Exchange  Commission  (the  "Commission")  either as part of this
Registration  Statement or as prospectuses or prospectus supplements pursuant to
Rule 424 under the Securities Act.

         As provided in Instruction C to Form S-8, any prospectus  that is to be
used for reoffers and resales of restricted  securities issued under an employee
benefit plan of the Registrant must be filed as part of a Registration Statement
on Form  S-8.  Accordingly,  this  Registration  Statement  contains  a  Reoffer
Prospectus  that is to be used by affiliates of the  Registrant who were granted
stock  options  by the  Registrant  prior to the date  hereof,  with  respect to
reoffers  and resales of shares of Common Stock  acquired  after the date hereof
pursuant to the exercise of such stock options.
                                       ii
<PAGE>
                               REOFFER PROSPECTUS

                                1,528,000 Shares

                              POORE BROTHERS, INC.

                                  Common Stock
                           (Par Value $.01 per Share)

         This  Prospectus  relates  to  the  offer  from  time  to  time  by the
stockholders   named   herein   under   the   section   "Selling   Stockholders"
(collectively,  the  "Selling  Stockholders")  of up to  1,528,000  shares  (the
"Shares") of common  stock,  par value $.01 per share (the "Common  Stock"),  of
Poore Brothers,  Inc. (the "Company").  The Shares registered hereby include (i)
708,000  shares of Common  Stock  issuable  upon the  exercise of stock  options
granted to certain affiliates of the Company under the Poore Brothers, Inc. 1995
Stock Option Plan (the "Plan"), and (ii) 820,000 shares of Common Stock issuable
upon the exercise of stock options granted to certain  affiliates of the Company
pursuant to Non-Qualified  Stock Option  Agreements  entered into by and between
the Company and such  persons  (such stock  options  referred to in (i) and (ii)
being hereinafter referred to collectively as the "Options").

         The Company has been advised by the Selling  Stockholders that they may
sell from time to time all or a portion of the  Shares  offered  hereby  through
customary brokerage channels,  either through broker-dealers acting as agents or
brokers for the seller, or through broker-dealers acting as principals,  who may
then resell the shares on the Nasdaq SmallCap Market ("Nasdaq SmallCap"),  or at
private sale or otherwise,  at market prices  prevailing at the time of sale, at
prices related to such prevailing market prices or at negotiated prices, or by a
combination  of  such  methods.   The  Selling   Stockholders  may  effect  such
transactions  by  selling  the  shares  to  or  through   broker-dealers.   Such
broker-dealers may receive compensation in the form of discounts, concessions or
commissions  from the Selling  Stockholders  and/or the purchasers of the shares
for whom they may act as agent, which compensation may be in excess of customary
commissions.  In connection with such sales,  the Selling  Stockholders  and any
participating  brokers may be deemed to be  "underwriters"  of the Shares  being
offered hereby within the meaning of the Securities Act of 1933, as amended (the
"Securities  Act").  The Company will not receive any proceeds  from the sale of
the Shares being offered hereby.

         The proceeds  received by the Company upon exercise of the Options will
be  approximately  $3,216,954,  assuming that all of the Options are  exercised.
However,  there can be no  assurance as to the number of Options,  if any,  that
will be exercised.

         The  Common  Stock is listed on the  Nasdaq  SmallCap  under the symbol
"POOR." The last  closing sale price per share of the Common Stock on the Nasdaq
SmallCap on April 23, 1997 was $2.563.

         The address of the principal  executive  offices of the Company is 2664
South Litchfield Road, Goodyear, Arizona 85338, and its telephone number at that
address is (602) 925-0731.

     THE SHARES OFFERED HEREBY ARE SUBJECT TO CERTAIN RISKS WHICH SHOULD BE
                  CAREFULLY CONSIDERED BY POTENTIAL INVESTORS.
                               SEE "RISK FACTORS."

    THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES
         AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION, NOR
             HAS THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE
                SECURITIES COMMISSION PASSED UPON THE ACCURACY OR
                 ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION
                     TO THE CONTRARY IS A CRIMINAL OFFENSE.

                 The date of this Prospectus is April 29, 1997.
<PAGE>
NO  PERSON  HAS  BEEN  AUTHORIZED  TO  GIVE  ANY  INFORMATION  OR  TO  MAKE  ANY
REPRESENTATIONS OTHER THAN THOSE CONTAINED IN THIS PROSPECTUS,  AND, IF GIVEN OR
MADE, SUCH INFORMATION OR REPRESENTATIONS MUST NOT BE RELIED UPON AS HAVING BEEN
AUTHORIZED.  THIS  PROSPECTUS  DOES  NOT  CONSTITUTE  AN  OFFER  TO  SELL OR THE
SOLICITATION  OF AN  OFFER  TO  BUY  SUCH  SECURITIES  IN  ANY  CIRCUMSTANCE  OR
JURISDICTION  IN WHICH SUCH  OFFER OR  SOLICITATION  IS  UNLAWFUL.  NEITHER  THE
DELIVERY OF THIS PROSPECTUS NOR ANY SALE HEREUNDER WILL UNDER ANY CIRCUMSTANCES,
CREATE ANY  IMPLICATION  THAT THERE HAS BEEN NO CHANGE IN THE COMPANY'S  AFFAIRS
SINCE THE DATE OF THIS  PROSPECTUS  OR THAT THE  INFORMATION  CONTAINED  IN THIS
PROSPECTUS IS CORRECT AS OF ANY TIME SUBSEQUENT TO ITS DATE.


                              AVAILABLE INFORMATION

         Pursuant  to the  Securities  Act,  the  Company  has  filed  with  the
Securities and Exchange  Commission (the "Commission") a Registration  Statement
on  Form  S-8  (together  with  all  amendments   and  exhibits   thereto,   the
"Registration  Statement") of which this  Prospectus is a part.  This Prospectus
does not contain all the information set forth in the Registration Statement, to
which reference is hereby made for further information.  Statements made in this
Prospectus  as to the  contents of any  contract,  agreement  or other  document
referred to are not  necessarily  complete.  With respect to each such contract,
agreement or other document filed as an exhibit to the  Registration  Statement,
reference is hereby made to the exhibit for a more complete  description  of the
matter  involved,  and each  such  statement  shall be deemed  qualified  in its
entirety by such reference.

         The Company is subject to the  requirements of the Securities  Exchange
Act of 1934, as amended (the  "Exchange  Act"),  and in accordance  therewith is
required to file reports and other information with the Commission.  Reports and
other information filed by the Company may be inspected and copied at the public
reference  facilities of the  Commission at its principal  office located at 450
Fifth Street,  N.W.,  Washington,  D.C. 20549.  Any interested  party may obtain
copies of all or any  portion of such  materials  at  prescribed  rates from the
Public Reference  Section of the Commission at its principal office at 450 Fifth
Street, N.W.,  Washington,  D.C. 20549. The Commission maintains a Web site that
contains  reports,  proxy  and  information  statements  and  other  information
regarding issuers that file electronically  with the Commission.  The address of
the Commission's Web site is: http://www.sec.gov.



                       DOCUMENTS INCORPORATED BY REFERENCE

         The following  documents  which have been filed by the Company with the
Commission are incorporated into this Prospectus by reference:

     (a) The  Company's  Annual  Report on Form 10-KSB for the fiscal year ended
         December 31, 1996;

     (b) The Company's  Proxy  Statement  dated April 29, 1997,  concerning  its
         Annual Meeting of Stockholders to be held on June 12, 1997;

     (c) The  description of the Company's  Common Stock  contained in Amendment
         No. 3 to the  Registrant's  Registration  Statement  on Form SB-2 filed
         with the  Commission on December 5, 1996 pursuant to the Securities Act
         (Registration No. 333-5594-LA), including any amendment or report filed
         for the purpose of updating such description;

     (d) The  Company's  Current  Report on Form 8-K  dated  January  10,  1997,
         regarding the consummation of the sale by the Company of 337,500 shares
         of Common Stock to Paradise Valley Securities, Inc., the 
                                       2
<PAGE>
         underwriter  of the initial  public  offering of the  Company's  Common
         Stock (the "Underwriter"), pursuant to its over-allotment option;

     (e) The  Company's  Current  Report on Form 8-K  dated  January  31,  1997,
         regarding the  appointment of Eric J. Kufel as the Company's  President
         and  Chief  Executive  Officer  and the  election  of Mr.  Kufel to the
         Company's Board of Directors; and

     (f) All other  reports  filed by the Company  pursuant to Section  13(a) or
         15(d) of the Exchange Act since December 31, 1996.

         All documents  filed by the Company  after the date of this  Prospectus
pursuant to Sections  13(a),  13(c),  14 and 15(d) of the Exchange Act, prior to
the sale of all of the securities  offered hereunder or the  de-registration  of
all such securities then remaining unsold, shall be deemed to be incorporated by
reference in this  Prospectus and to be a part hereof from the date of filing of
such documents.  Any statement contained in a document incorporated or deemed to
be incorporated by reference herein shall be deemed to be modified or superseded
for purposes of this Prospectus to the extent that a statement  contained herein
or in any other  subsequently  filed  document  which also is or is deemed to be
incorporated by reference herein modifies or supersedes such statement. Any such
statement so modified or superseded  shall not be deemed,  except as so modified
or superseded, to constitute a part of this Prospectus.

         The Company will provide  without charge to each person,  including any
beneficial  owner of any of the Common Stock,  to whom a copy of this Prospectus
has been delivered,  upon the written or oral request of such person,  a copy of
any and  all of the  documents  referred  to  above  which  have  been or may be
incorporated  by reference in this  Prospectus.  Requests for such copies of any
document should be directed to:

                              Poore Brothers, Inc.
                              2664 South Litchfield Road
                              Goodyear, Arizona 85338
                              Attention:  Secretary
                              Telephone number:  (602) 925-0731


                           FORWARD LOOKING STATEMENTS

WHEN USED IN THIS  PROSPECTUS  AND IN FILINGS BY THE COMPANY WITH THE SECURITIES
AND EXCHANGE COMMISSION, THE WORDS OR PHRASES "WILL LIKELY RESULT," "THE COMPANY
EXPECTS,"  "WILL  CONTINUE,"  "IS  ANTICIPATED,"   "ESTIMATED,"   "PROJECT,"  OR
"OUTLOOK,"   OR  SIMILAR  WORDS  OR   EXPRESSIONS,   ARE  INTENDED  TO  IDENTIFY
"FORWARD-LOOKING STATEMENTS" WITHIN THE MEANING OF SECTION 27A OF THE SECURITIES
ACT OF 1933,  AS  AMENDED.  THE COMPANY  WISHES TO CAUTION  READERS NOT TO PLACE
UNDUE RELIANCE ON ANY SUCH FORWARD-LOOKING  STATEMENTS, EACH OF WHICH SPEAK ONLY
AS OF  THE  DATE  MADE.  SUCH  STATEMENTS  ARE  SUBJECT  TO  CERTAIN  RISKS  AND
UNCERTAINTIES  THAT  COULD  CAUSE  ACTUAL  RESULTS  TO  DIFFER  MATERIALLY  FROM
HISTORICAL  EARNINGS AND THOSE  PRESENTLY  ANTICIPATED  OR PROJECTED.  SEE "RISK
FACTORS."  IN LIGHT OF SUCH RISKS AND  UNCERTAINTIES,  THERE CAN BE NO ASSURANCE
THAT  FORWARD-LOOKING  INFORMATION  CONTAINED  IN THIS FORM S-8  WILL,  IN FACT,
TRANSPIRE OR PROVE TO BE  ACCURATE.  THE COMPANY HAS NO  OBLIGATION  TO PUBLICLY
RELEASE  THE RESULT OF ANY  REVISIONS  WHICH MAY BE MADE TO ANY  FORWARD-LOOKING
STATEMENTS  TO REFLECT  ANTICIPATED  OR  UNANTICIPATED  EVENTS OR  CIRCUMSTANCES
OCCURRING AFTER THE DATE OF SUCH STATEMENTS.
                                       3
<PAGE>
                                  THE OFFERING
<TABLE>
<S>                                                                <C>
The Offering.....................................................  The Selling  Stockholders  are  offering,  from time to
                                                                   time,  up  to  (i)  708,000   shares  of  Common  Stock
                                                                   issuable  to Selling  Stockholders  who are  affiliates
                                                                   of the Company  upon the  exercise  of Options  granted
                                                                   to such  persons  under  the  Plan,  and  (ii)  820,000
                                                                   shares   of   Common   Stock    issuable   to   Selling
                                                                   Stockholders  who are  affiliates  of the Company  upon
                                                                   the  exercise  of  Options   granted  to  such  persons
                                                                   pursuant  to  Non-Qualified   Stock  Option  Agreements
                                                                   entered  into  by and  between  the  Company  and  such
                                                                   persons.

Common Stock Outstanding as of April 23, 1997....................  6,986,324  shares

Use of Proceeds..................................................  The Company  will not  receive any of the net  proceeds
                                                                   from the sale of the Common Stock offered hereby.
</TABLE>
                                       4
<PAGE>
                                   THE COMPANY

         The Company is engaged in the production, marketing and distribution of
salty snack food products that are sold  primarily  throughout  the southern and
western  United States.  The Company has three  distinct  lines of business:  it
manufactures  and sells its own brand of potato  chips under the Poore  Brothers
logo; it manufactures  private label potato chips for grocery store chains;  and
it distributes food products that are manufactured by others. For the year ended
December 31, 1996, revenues totaled $17,219,641. Approximately 57% of such sales
were  attributable  to  the  Company's  Poore  BrothersTM  brand  potato  chips;
approximately  38% of such sales were  attributable  to the  distribution by the
Company of food products  manufactured by other companies;  and approximately 5%
of such sales were attributable to potato chips produced by the Company for sale
under the private labels of customers.

         Poore  BrothersTM  brand  potato  chips  consist of two primary  types,
regular and low-fat.  The Poore BrothersTM brand regular potato chips, which are
produced  with a  batch  frying  process  that  the  Company  believes  enhances
crispness and flavor, are currently offered in eleven flavors:  Original, Salt &
Vinegar,  Au Gratin,  Barbecue,  Cajun, Dill Pickle,  Grilled Steak & Onion, Hot
Mustard,  Jalapeno, No Salt and Parmesan & Garlic. The Poore BrothersTM brand of
low-fat  potato chips,  which were  introduced in June 1996,  are produced using
batch  frying  and then  processed  to  remove  most of the  cooking  oil  while
retaining the taste of frying. The low-fat potato chips are currently  available
in five flavors:  Original, No Salt, Au Gratin, Salt & Vinegar and Barbecue. The
Company also  manufactures  potato chips for sale on a private label basis using
modified cooking methods.  The Company  currently has two Arizona grocery chains
as private label customers.

         The Company, a Delaware corporation, was organized in February 1995 and
has four operating subsidiaries, all acquired on May 31, 1995: two manufacturing
companies,  Poore Brothers Arizona, Inc. and Poore Brothers Southeast, Inc. ("PB
Southeast");  and two distribution companies, Poore Brothers Distributing,  Inc.
and Poore Brothers of Texas,  Inc. In December  1996,  the Company  completed an
initial public offering of its Common Stock.

         The Company's  executive  offices are located at 2664 South  Litchfield
Road, Goodyear, Arizona 85338, and its telephone number is (602) 925-0731.


                                  RISK FACTORS

         Brief  Operating  History;  Significant  Losses  to  Date;  Accumulated
Deficit.  Although  certain of the  Company's  subsidiaries  have  operated  for
several years, the Company as a whole has a relatively brief operating  history.
The Company has had  significant  operating  losses to date and has never made a
profit.  The Company  incurred  losses of $691,678 and  $1,194,910 for the years
ended  December  31, 1996 and 1995,  respectively.  At December  31,  1996,  the
Company had an accumulated deficit of $2,427,836.

         Even if the Company is  successful  in  expanding  the  production  and
distribution of its products and in increasing  revenues,  it may be expected to
incur substantial  additional  expenses,  including  advertising and promotional
costs and  "slotting"  expenses  (i.e.,  the costs of  obtaining  shelf space in
certain stores).  Accordingly,  the Company may incur  additional  losses in the
future as a result of the  implementation  of the Company's  business  strategy,
even if revenues  increase  significantly.  There can be no  assurance  that the
Company's  business strategy will prove successful or that the Company will ever
become profitable.

         Possible  Need for  Additional  Financing.  Continued  expansion of the
Company's  business may result in requirements  for funds in excess of cash flow
generated from operations and its existing financial resources. Accordingly, the
Company  may  require  future  debt or  equity  financing  to meet its  business
requirements.  There can be no assurance  that such  financing will be available
or, if available, on terms attractive to the Company.
                                        5
<PAGE>
         Competition.  The market for salty snack  foods,  such as those sold by
the Company,  primarily potato chips,  tortilla chips, popcorn and pretzels,  is
large and  intensely  competitive.  Competitive  factors in the salty snack food
industry  include  product quality and taste,  brand awareness among  consumers,
access to supermarket shelf space, price, advertising and promotion,  variety of
snacks offered,  nutritional content,  product packaging and package design. The
Company competes in that market  principally on the basis of product quality and
taste.

         The snack food  industry is  primarily  dominated by  Frito-Lay,  Inc.,
which has  substantially  greater financial and other resources than the Company
and  sells  brands  that  are more  widely  recognized  than  are the  Company's
products.  Numerous other companies that are actual or potential  competitors of
the Company,  many with greater  financial and other  resources  (including more
employees  and more  extensive  facilities)  than the  Company,  offer  products
similar  to  those  of  the  Company.  Local  or  regional  markets  often  have
significant  smaller  competitors,  many of whom  offer  batch  fried or low-fat
products similar to those of the Company.  Expansion of Company  operations into
new markets has and will  continue to  encounter  significant  competition  from
national,  regional  and  local  competitors  that  may  be  greater  than  that
encountered by the Company in its existing  markets.  While the Company believes
that  its  products  and  method  of  operations   will  enable  it  to  compete
successfully, there can be no assurance of its ability to do so.

         Promotional  and  Shelf  Space  Costs.  Successful  marketing  of  food
products  generally  depends  upon  obtaining  adequate  retail  shelf space for
product display,  particularly in supermarkets.  Frequently,  food manufacturers
and distributors, such as the Company, incur additional costs in order to obtain
additional  shelf  space.  Whether  or not the  Company  incurs  such costs in a
particular  market is  dependent  upon a number of factors,  including  existing
demand for the  Company's  products,  relative  availability  of shelf space and
general competitive conditions.  There can be no assurance that the Company will
not incur  significant  shelf  space or other  promotional  costs as a necessary
condition of entering into  competition  in particular  markets or stores.  Such
costs may materially affect the Company's financial performance.

         Status of Private Label  Products.  In 1996,  the Company  entered into
agreements with two Arizona grocery chains for the manufacture and  distribution
by the Company of their  respective  private  label  potato  chips.  The Company
manufactures  potato chips for these  customers in various  types and flavors as
specified by them.  The  Company's  private  label  potato  chips are  currently
produced  using  batch  frying.  In order to meet  potential  demand  for  these
products,  and to more  closely  emulate  standard  cooking  processes  for this
category of private label products, the Company acquired continuous line cooking
equipment  which is  currently  being  installed  at a new facility in Goodyear,
Arizona being constructed by the Company. The new facility, which is anticipated
to be completed by July 1, 1997, will replace the Company's existing facility in
Goodyear,  Arizona.  Until the new  equipment  is  operational,  there can be no
assurance that private label  products  cooked via batch frying will continue to
meet customer specifications,  or that once operational, the Company will obtain
sufficient business to recoup the costs related to the purchase and installation
of such  equipment.  Failure to meet  customer  specifications  could  result in
cancellation of an agreement.

         Status of Low-Fat  Products.  In June 1996, the Company began producing
low-fat  potato chips using a patented  oil  extraction  process  pursuant to an
agreement (the "Great Snaxx  Agreement")  between the Company and Great Snaxx of
AZ. L.L.C.  ("Great  Snaxx").  Great Snaxx has granted the Company rights in the
states of Arizona,  California,  Nevada and New Mexico, to market low-fat potato
chips produced  using this process.  The Company is dependent upon the resources
of  Great  Snaxx as Great  Snaxx  has the sole  right,  under  the  Great  Snaxx
Agreement,  to apply the oil extraction process to products  manufactured by the
Company.

         The Great Snaxx  Agreement  expires on September 19, 2006. In addition,
the Company may lose its rights to market  low-fat  potato chips  produced under
the Great Snaxx  Agreement if certain  minimum fees are not paid to Great Snaxx.
The Company is not currently  producing in  sufficient  quantities to meet these
minimum  fee  requirements.  In  addition,  Great  Snaxx has  certain  rights to
terminate  the  agreement.  The  termination  by Great  Snaxx of the Great Snaxx
Agreement  or the failure by Great Snaxx to perform  its  obligations  under the
Great Snaxx Agreement for any reason could have a material adverse effect on the
Company's  ability  to  produce  low-fat  potato  chips.  In the  case of such a
termination  or failure,  the Company would  consider  producing  low-fat 
                                       6
<PAGE>
potato chips using an alternative  production method,  such as baking or the use
of  alternative  cooking  oils.  There can be no  assurance,  however,  that the
Company would be successful in utilizing such alternative  production methods or
that  low-fat  potato  chips  produced  by the  Company  will be accepted in the
marketplace.

         Non-Compliance  with  Financial  Covenants.  At December 31, 1996,  the
Company had  outstanding  9%  Convertible  Debentures  due July 1, 2002 (the "9%
Convertible Debentures") in the principal amount of $2,299,591.  The Company was
not in  compliance  with a  required  interest  coverage  ratio  of 1:1 that the
Company  is  required  to  maintain  while  the 9%  Convertible  Debentures  are
outstanding.  However, the holders of the 9% Convertible Debentures have granted
the Company a waiver effective  through September 30, 1997. After that time, the
Company  will be  required  to be in  compliance  with the  following  financial
ratios,  so long as the 9% Convertible  Debentures remain  outstanding:  working
capital of at least  $1,000,000;  minimum  shareholders  equity (net worth) that
will be calculated based upon the earnings of the Company and the  consideration
received by the Company from issuances of securities by the Company; an interest
coverage  ratio of at least 1.5:1;  and a current ratio at the end of any fiscal
quarter of at least  1.1:1.  Management  believes  that the  fulfillment  of the
Company's  plans and  objectives  will enable the Company to attain a sufficient
level of profitability to be in compliance with the financial  ratios;  however,
there can be no assurance  that the Company will attain any such  profitability,
be in compliance with the financial ratios upon the expiration of the waivers or
be able to obtain an extension or renewal of the waivers. Any acceleration under
the 9% Convertible Debentures prior to their maturity on July 1, 2002 could have
a material adverse effect upon the Company.

         Lack of  Proprietary  Manufacturing  Methods.  The taste and quality of
Poore  BrothersTM  products is largely due to two elements of its  manufacturing
process: the Company's use of batch frying and its use of distinctive seasonings
to produce a variety of flavors.  The Company does not have exclusive  rights to
the use of  either  element;  consequently,  competitors  may  incorporate  such
elements into their own processes. While management believes that the successful
use of batch frying involves certain  techniques and methods used by the Company
that may not be readily available to or known by other manufacturers,  there can
be no assurance that competitors will not develop the same or similar techniques
or methods.

         Legal  Proceeding.  In June 1996, a lawsuit was commenced in an Arizona
state court against two Directors of the Company, Mark S. Howells and Jeffrey J.
Puglisi, and PB Southeast which alleges, among other things, that the plaintiff,
James  Gossett,  had an oral  agreement  with Mr. Howells to receive up to a 49%
ownership  interest in PB Southeast,  that PB Southeast and Messrs.  Howells and
Puglisi breached  fiduciary duties and other obligations to Mr. Gossett and that
Mr.  Gossett is entitled to exchange such alleged  stock  interest for shares in
the Company.  Mr. Gossett further alleges that PB Southeast and Messrs.  Howells
and  Puglisi  failed  to honor the terms of an  alleged  distribution  agreement
between Poore Brothers  Foods,  Inc. and an entity  associated with Mr. Gossett.
The complaint seeks unspecified amounts of damages,  fees and costs. In February
1997,  plaintiffs filed pleadings indicating that they are seeking $3,000,000 in
damages;  plaintiffs  may  not be  limited  by  this  damage  amount  at  trial.
Management  of the Company  believes  that the lawsuit has no merit and that the
Company has defenses thereto. There can be no assurance,  however, of an outcome
that will be favorable to the Company or, if unfavorable, that such outcome will
not have a material  adverse  effect on the  Company.  The Company has agreed to
indemnify the two Directors named in the lawsuit.

                                 USE OF PROCEEDS

         The  proceeds  received by the Company  upon the exercise of Options by
the Selling Stockholders will be approximately $3,216,954. However, there can be
no assurance as to the number of Options,  if any, which will be exercised.  The
Company  anticipates that the net proceeds of Option exercises,  if any, will be
allocated  to working  capital and  general  corporate  purposes,  which will be
applied, to the extent necessary,  to the Company's  operations.  Any and all of
the Shares  which may be sold  pursuant to this  Prospectus  will be sold by the
Selling  Stockholders  for their own accounts.  The Company will receive none of
the proceeds from the sale of the Shares.

                                       7
<PAGE>
                              SELLING STOCKHOLDERS

         Except as provided  below,  the following table sets forth with respect
to each Selling Stockholder: (i) the name of such Selling Stockholder, (ii) such
Selling Stockholder's  position or other material relationship with the Company;
(iii) the number of shares of Common  Stock  beneficially  owned by such Selling
Stockholder  at April 23, 1997,  (iv) the number of shares of Common Stock to be
offered for sale pursuant to this  Prospectus by such Selling  Stockholder,  (v)
the number of shares of Common  Stock to be  beneficially  owned by such Selling
Stockholder  after  the  sale  of all  shares  to be  offered  pursuant  to this
Prospectus,  and (vi) the percentage of outstanding shares of Common Stock to be
beneficially  owned by such Selling  Stockholder after the sale of all shares to
be offered pursuant to this Prospectus.
<TABLE>
<CAPTION>
                                                        Shares                                 Shares          Percentage of 
                                                     Beneficially                           Beneficially        Common Stock 
                                                     Owned Prior                             Owned After        Beneficially 
                         Position with Company     to the Offering                           Sale of All         Owned After
                           or Other Material         Pursuant to       Number of Shares         Shares           Sale of All
         Name                 Relationship         this Prospectus         Offered            Offered(1)      Shares Offered(1)
         ----                 ------------         ---------------         -------            ----------      -----------------
<S>                     <C>                             <C>              <C>                   <C>                   <C> 
Jeffrey J. Puglisi(2)           Director                810,001(11)      385,000(16)(17)       425,001               5.0%

Mark S. Howells(3)      Chairman of the Board of
                               Directors                748,137(12)      385,000(16)(17)       363,137               4.3

David J. Brennan(4)             Director                330,000(13)      130,000(17)           200,000               2.4

Parris H. Holmes, Jr.(5)        Director                423,500(14)       50,000(16)(17)       373,500               4.4

Eric J. Kufel(6)            President, Chief            300,000(15)      300,000(15)                 0                 0
                         Executive Officer and
                                Director

Thomas W. Freeze(7)      Vice President, Chief          125,000(15)      125,000(15)                 0                 0
                           Financial Officer,
                        Treasurer and Secretary

Scott D. Fullmer(8)      Vice President - Sales          75,000(15)       75,000(15)                 0                 0
                             and Marketing

Glen E. Flook(9)            Vice President -             75,000(15)       75,000(15)                 0                 0
                              Manufacturing

Wendell T. Jones(10)       Director of Sales -            3,000(15)        3,000(15)                 0                 0
                         Arizona and California
</TABLE>
- -------------------

(1)  The  ownership  and  ownership  percentage  as to each Selling  Stockholder
     listed  above  reflects as  outstanding  all shares of Common  Stock deemed
     beneficially owned by such Selling Stockholder pursuant to Rule 13d-3 under
     the Exchange Act.
(2)  Mr. Puglisi has served as a Director of the Company since March 1995.  From
     March 1996 to August 1996,  Mr. Puglisi also served as Vice Chairman of the
     Company.  For the period from August 1995 to March 1996, Mr. Puglisi served
     as Chief Executive  Officer of the Company.  For the period from March 1995
     to August 1995,  Mr.  Puglisi  served as Executive  Vice  President,  Chief
     Operating Officer,  Secretary and Treasurer of the Company.  He also served
     as President,  Chief Executive Officer and a Director of PB 
                                       8
<PAGE>
     Southeast,  from August 1994 to August 1995.  Since 1988,  Mr.  Puglisi has
     also served as Senior Vice President of Arizona  Securities Group,  Inc., a
     registered  securities  broker-dealer  that  acted as  placement  agent for
     private placement  transactions  consummated by the Company in May 1995 and
     March  1996.  Arizona  Securities  Group,  Inc.  received  aggregate  sales
     commissions of $166,875 in connection with these transactions.
(3)  Mr.  Howells has served as Chairman of the Board of the Company since March
     1995.  For the period  from March 1995 to August  1995,  Mr.  Howells  also
     served as President  and Chief  Executive  Officer of the  Company.  He has
     served as the Chairman of PB Southeast  since its inception in May 1993 and
     served as its President and Chief Executive Officer from May 1993 to August
     1994.  Since 1988,  Mr. Howells has also been the President and Chairman of
     Arizona Securities Group, Inc., a registered securities  broker-dealer that
     acted as placement agent for private placement transactions  consummated by
     the  Company in May 1995 and March 1996.  Arizona  Securities  Group,  Inc.
     received  aggregate sales  commissions of $166,875 in connection with these
     transactions.
(4)  Mr.  Brennan has served as a Director of the Company since March 1996.  For
     the period from March 1996 to February  1997,  Mr.  Brennan  also served as
     President and Chief Executive Officer of the Company.
(5)  Mr.  Holmes has served as a Director  of the Company  since March 1995.  On
     January 23, 1995,  PB Southeast  entered into an agreement  with Mr. Holmes
     pursuant to which PB Southeast borrowed $140,000 from Mr. Holmes, evidenced
     by  three  7%  promissory  notes  with an  aggregate  principal  amount  of
     $140,000. The loan was repaid by the Company on June 1, 1995. In connection
     with the loan,  in 1995 Mr.  Holmes  purchased  the  equivalent  of 420,000
     shares of Common Stock for $280. In 1995,  Mr. Holmes  provided  consulting
     services to the Company at a cost of $35,000.
(6)  Mr.  Kufel has  served as  President  and Chief  Executive  Officer  of the
     Company since February 1997.
(7)  Mr. Freeze has served as Vice President, Chief Financial Officer, Treasurer
     and Secretary of the Company since April 1997.
(8)  Mr.  Fullmer  has served as Vice  President  - Sales and  Marketing  of the
     Company since February 1997.
(9)  Mr. Flook has served as Vice President - Manufacturing of the Company since
     March 1997.
(10) Mr.  Jones has been the  Director of Sales - Arizona and  California  since
     February  1997.  Previously,  Mr. Jones was National  Sales Manager for the
     Company from January 1996 to February 1997.
(11) Includes  385,000  shares of Common Stock that Mr. Puglisi has the right to
     acquire upon the exercise of stock options that are  exercisable  within 60
     days and were granted to Mr. Puglisi pursuant to Non-Qualified Stock Option
     Agreements.
(12) Excludes  40,000  shares of  Common  Stock  held of  record by trusts  with
     Jeannie L. Howells,  the former wife of Mr. Howells, for the benefit of Mr.
     Howells' children. Includes 385,000 shares of Common Stock that Mr. Howells
     has the  right to  acquire  upon the  exercise  of stock  options  that are
     exercisable  within 60 days and were  granted to Mr.  Puglisi  pursuant  to
     Non-Qualified Stock Option Agreements.
(13) Includes  130,000  shares of Common Stock that Mr. Brennan has the right to
     acquire upon the exercise of stock  options  granted  pursuant to the Stock
     Option Plan which are exercisable within 60 days.
(14) Includes  15,500 shares held for the benefit of a minor child of Mr. Holmes
     and 24,000  shares  held by his spouse for which  shares Mr.  Holmes may be
     deemed to be the  "beneficial  owner" for  purposes of Rule 13d-3 under the
     Exchange  Act.  Includes  50,000 shares of Common Stock that Mr. Holmes has
     the  right  to  acquire  upon  the  exercise  of  stock  options  that  are
     exercisable  within 60 days and were  granted to Mr.  Holmes  pursuant to a
     Non-Qualified Stock Option Agreement.
(15) Consists of shares of Common  Stock  issuable  upon the exercise of Options
     granted to named person pursuant to the Plan.
(16) Consists of shares of Common  Stock  issuable  upon the exercise of Options
     granted  to  named   person   pursuant  to   Non-Qualified   Stock   Option
     Agreement(s).
(17) Messrs.  Puglisi,  Howells and Holmes have entered into agreements with the
     Company,  dated  December  4, 1996,  pursuant  to which they  agreed not to
     exercise any of their  respective  Options  prior to December 6, 1997.  Mr.
     Brennan has entered into an agreement  with the Company,  dated December 4,
     1996,  pursuant  to which he agreed not to  exercise  Options  to  purchase
     30,000 shares of Common Stock prior to December 6, 1997.  Messrs.  Puglisi,
     Howells,  Holmes and Brennan  have also entered  into  agreements  with the
                                       9
<PAGE>
     Underwriter  pursuant  to which they  agreed not to sell,  prior to June 6,
     1997,  any shares of Common Stock owned by them  without the prior  written
     consent of the Underwriter.


                              PLAN OF DISTRIBUTION

         The Shares  offered  hereby may be sold from time to time  directly  to
purchasers by the Selling Stockholders.  Alternatively, the Selling Stockholders
may from time to time offer their Shares through brokers,  dealers or agents who
may receive compensation in the form of underwriting  discounts,  commissions or
concessions  from the Selling  Stockholders  and/or the purchasers of the Common
Stock for whom they may act as agent. The Selling  Stockholders and any brokers,
dealers or agents  that  participate  in the  distribution  of the Common  Stock
offered  hereby may be deemed to be  brokers,  and any profit on the sale of the
Common  Stock  offered  hereby  by  them  and  any  discounts,   commissions  or
concessions received by any such brokers, dealers and agents may be deemed to be
underwriting discounts and commissions under the Securities Act.



         The Shares  offered hereby may be sold from time to time in one or more
transactions by block trading, in negotiated  transactions,  through the writing
of options on such shares,  or a  combination  of such methods of sale, at fixed
offering prices which may be changed, at market prices prevailing at the time of
sale, at prices related to such prevailing market prices or at negotiated prices
or by a combination of such methods.

         The Selling  Stockholders  are not restricted as to the price or prices
at which  they may sell  their  Shares.  Sales of such  shares  at less than the
market  price may depress the market  price of the Common  Stock.  The amount of
Common Stock to be offered and sold by each Selling Stockholder pursuant to this
Prospectus, and any other person with whom each Selling Stockholder is acting in
concert for the  purposes  of selling  Common  Stock,  is limited by Rule 144(e)
under the Securities Act.

         The Company will pay  substantially all of the expenses incident to the
offering  and sale of the Common Stock  offered  hereby to the public other than
commissions and discounts of brokers, dealers or agents.

         In order to comply with certain state  securities  laws, if applicable,
the shares of Common  Stock  offered  hereby will be sold in such  jurisdictions
only through registered or licensed brokers or dealers. In addition,  in certain
states,  the Common  Stock  offered  hereby  may not be sold  unless it has been
registered or qualifies for sale in such state or an exemption from registration
or qualification is available and is complied with.

         There can be no  assurance  that any of the Selling  Stockholders  will
sell any or all of the shares of Common Stock offered by them hereunder.


                                  LEGAL MATTERS

         Certain  legal  matters  with  respect  to the  shares of Common  Stock
offered  hereby will be passed  upon for the  Company by Cobb &  Eisenberg  LLC,
Westport, Connecticut 06881.




                                     EXPERTS

         The  financial  statements  of the Company as of December  31, 1995 and
1996 and for the two years in the period ended December 31, 1996 included in the
Company's  Annual  Report on Form 10-KSB and  incorporated  by 
                                       10
<PAGE>
reference in this  Prospectus  have been  included  herein in reliance  upon the
report of Coopers & Lybrand L.L.P., independent accountants,  given on authority
of that firm as experts in accounting and auditing.
                                       11
<PAGE>
=======================================  =======================================
                                                                                
    No dealer, salesperson or any other                                         
person has been  authorized to give any                                         
information     or    to    make    any              1,528,000 Shares           
representations    other   than   those                                         
contained   in   this   Prospectus   in                                         
connection  with the offer made by this                                         
Prospectus  and, if given or made, such            POORE BROTHERS, INC.         
information or representations must not                                         
be   relied   upon   as   having   been                                         
authorized by the Company or any of the                                         
Selling  Stockholders.  This Prospectus                                         
does not constitute an offer to sell or                   [LOGO]                
the  solicitation  of any  offer to buy  
any  security  other than the shares of
Common    Stock    offered    by   this
Prospectus,  nor does it  constitute an
offer to buy the shares of Common Stock
by anyone in any  jurisdiction in which
such  offer  or   solicitation  is  not
authorized,  or  in  which  the  person
making  such offer or  solicitation  is
not  qualified  to do  so,  or  to  any
person to whom it is  unlawful  to make
such offer or solicitation. Neither the
delivery  of  this  Prospectus  nor any
sale made  hereunder  shall,  under any
circumstances  create  any  implication
that the information  contained  herein
is correct as of any time subsequent to
the date hereof.








          --------------------
                                                       Common Stock 
           TABLE OF CONTENTS                                        
                                                                     
                                   Page                             
                                   ----                             
Available Information................2                              
Documents Incorporated By Reference..2                              
Forward Looking Statements...........3               ---------------
The Offering.........................4                  PROSPECTUS  
The Company..........................5               ---------------
Risk Factors.........................5                              
Use of Proceeds......................7                              
Selling Stockholders.................8                              
Plan of Distribution.................10                             
Legal Matters........................10                             
Experts..............................11                             




                                                      April 29, 1997

                                       12
=======================================  =======================================
<PAGE>
                                     PART II

               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

Item 3. Incorporation of Documents by Reference

         The  following  documents  which  have  heretofore  been  filed  by the
Registrant with the Commission  pursuant to the Securities Exchange Act of 1934,
as amended (the  "Exchange  Act"),  or the Securities  Act are  incorporated  by
reference herein and shall be deemed to be a part hereof:

         (a)  The Registrant's Annual Report on Form 10-KSB for the Registrant's
              fiscal year ended December 31, 1996;

         (b)  The Registrant's Proxy Statement dated April 29, 1997,  concerning
              its Annual Meeting of Stockholders to be held on June 12, 1997;

         (c)  The  Registrant's  Current  Report on Form 8-K dated  January  10,
              1997,  regarding the consummation of the sale by the Registrant of
              337,500  shares of Common  Stock to  Paradise  Valley  Securities,
              Inc.,  the  underwriter  of the  initial  public  offering  of the
              Registrant's Common Stock, pursuant to its over-allotment option;

         (d)  The  Registrant's  Current  Report on Form 8-K dated  January  31,
              1997,   regarding  the   appointment  of  Eric  J.  Kufel  as  the
              Registrant's   President  and  Chief  Executive  Officer  and  the
              election of Mr. Kufel to the Registrant's Board of Directors; and

         (e)  The  description  of the  Registrant's  Common Stock  contained in
              Amendment No. 3 to the Registrant's Registration Statement on Form
              SB-2 filed with the Commission on December 5, 1996 pursuant to the
              Securities  Act  (Registration  No.  333-5594-LA),  including  any
              amendment  or  report  filed  for the  purpose  of  updating  such
              description.

         All documents filed by the Registrant  with the Commission  pursuant to
Sections 13(a), 13(c), 14 and 15(d) of the Exchange Act prior to the filing of a
post-effective amendment to this Registration Statement which indicates that all
securities  offered  have been sold or which  deregisters  all  securities  then
remaining  unsold,  shall be  deemed to be  incorporated  by  reference  in this
Registration  Statement  and made a part hereof from their  respective  dates of
filing (such documents,  and the documents  enumerated above,  being hereinafter
referred to as "Incorporated Documents");  provided, however, that the documents
enumerated  above or subsequently  filed by the Registrant  pursuant to Sections
13(a),  13(c),  14 and 15(d) of the  Exchange  Act in each year during which the
offering  made by this  Registration  Statement is in effect prior to the filing
with the Commission of the  Registrant's  Annual Report on Form 10-KSB  covering
such year shall not be Incorporated Documents or be incorporated by reference in
this  Registration  Statement  or be a part  hereof from and after the filing of
such Annual Report on Form 10-KSB.

         Any statement contained in an Incorporated  Document shall be deemed to
be modified or  superseded  for purposes of this  Registration  Statement to the
extent  that a statement  contained  herein or in any other  subsequently  filed
Incorporated Document modifies or supersedes such statement.  Any such statement
so  modified  or  superseded  shall  not be  deemed,  except as so  modified  or
superseded, to constitute a part of this Registration Statement.


Item 4.  Description of Securities

         Not Applicable.
                                      iii
<PAGE>
Item 5.  Interests of Named Experts and Counsel

         Not Applicable.

Item 6.  Indemnification of Directors and Officers.

         The  Certificate of  Incorporation  of the Registrant  provides that no
director shall have any personal liability to the Registrant or its stockholders
for any monetary damages for breach of fiduciary duty as a director, except that
the Certificate of Incorporation  does not eliminate or limit the liability of a
director (i) for any breach of such director's duty of loyalty to the Registrant
or its  stockholders,  (ii) for  acts of  omissions  not in good  faith or which
involve  intentional  misconduct  or a knowing  violation  of law,  (iii)  under
Section 174 of the Delaware General  Corporation Law or (iv) for any transaction
from which such director derived an improper personal benefit.

         The By-Laws of the Registrant provide that:

                  (a) The Registrant  shall indemnify any person who was or is a
party  or is  threatened  to be  made a  party  to any  threatened,  pending  or
completed action, suit or proceeding, whether civil, criminal, administrative or
investigative  (other  than an action by or in the right of the  Registrant)  by
reason of the fact that he is or was a director,  officer,  employee or agent of
the  Registrant,  or is or was  serving at the request of the  Corporation  as a
director, officer, employee or agent of another corporation,  partnership, joint
venture,  trust or other  enterprise,  against  expenses  (including  attorneys'
fees),  judgments,  fines and amounts paid in settlement actually and reasonably
incurred by him in connection  with such action,  suit or proceeding if he acted
in good faith and in a manner he reasonably  believed to be in or not opposed to
the best interests of the  Registrant,  and, with respect to any criminal action
or proceeding,  had no reasonable cause to believe his conduct was unlawful. The
termination of any action,  suit or proceeding by judgment,  order,  settlement,
conviction or upon a plea of nolo  contendere or its  equivalent,  shall not, of
itself,  create a presumption that the person did not act in good faith and in a
manner  which  he  reasonably  believed  to be in or not  opposed  to  the  best
interests  of the  Registrant,  and,  with  respect  to any  criminal  action or
proceeding, had reasonable cause to believe that his conduct was unlawful.

                  (b) The Registrant  shall indemnify any person who was or is a
party  or is  threatened  to be  made a  party  to any  threatened,  pending  or
completed  action  or suit by or in the  right of the  Registrant  to  procure a
judgment  in its  favor  by  reason  of the fact  that he is or was a  director,
officer,  employee  or  agent of the  Registrant,  or is or was  serving  at the
request of the Registrant as a director,  officer,  employee or agent of another
corporation,  partnership,  joint  venture,  trust or other  enterprise  against
expenses (including  attorneys' fees) actually and reasonably incurred by him in
connection  with the defense or settlement of such action or suit if he acted in
good faith and in a manner he reasonably believed to be in or not opposed to the
best  interests of the Registrant  and except that no  indemnification  shall be
made in respect to any claim, issue or matter as to which such person shall have
been adjudged to be liable to the Registrant  unless and only to the extent that
the Court of Chancery of the State of Delaware or the court in which such action
or  suit  was  brought  shall  determine  upon  application  that,  despite  the
adjudication of liability but in view of all the circumstances of the case, such
person is fairly and  reasonably  entitled to indemnity for such expenses  which
the Court of  Chancery  of the State of  Delaware or such other court shall deem
proper.

                  (c) To the extent that a director,  officer, employee or agent
of the Registrant  has been  successful on the merits or otherwise in defense of
any action,  suit or proceeding referred to in Subsections (a) and (b) above, or
in  defense  of any  claim,  issue or matter  therein,  he shall be  indemnified
against expenses (including attorneys' fees) actually and reasonably incurred by
him in connection therewith.

                  (d) Any  indemnification  under  Subsections (a) and (b) above
(unless  ordered by a court) shall be made by the Registrant  only as authorized
in the specific case upon a determination that  indemnification of the director,
officer, employee or agent is proper in the circumstances because he has met the
applicable  standard  of  conduct  set forth in  Subsections  (a) and (b).  Such
determination  shall be made (1) by the Board of Directors by a majority vote of
a quorum  consisting of directors  who were not parties to such action,  suit or
proceeding,  or (2) if such quorum is not  
                                       iv
<PAGE>
obtainable,  or,  even if  obtainable  a quorum of  disinterested  directors  so
directs,  by  independent  legal  counsel  in a written  opinion,  or (3) by the
stockholders.

                  (e) Expenses incurred in defending a civil or criminal action,
suit or  proceeding  shall be paid by the  Registrant  in  advance  of the final
disposition of such action, suit or proceeding upon receipt of an undertaking by
or on behalf of the director, officer, employee or agent to repay such amount if
it shall be ultimately  determined  that he is not entitled to be indemnified by
the Registrant as authorized in this Section.

                  (f) The  indemnification  provided  by this  Section  shall be
deemed exclusive of any other rights to which those seeking  indemnification  or
advancement  of  expenses  may be entitled  by any  By-Law,  agreement,  vote of
stockholders or disinterested  directors or otherwise,  both as to action in his
official  capacity  and as to action in  another  capacity  while  holding  such
office,  and shall  continue  as to a person  who has  ceased to be a  director,
officer,  employee  or agent  and  shall  inure  to the  benefit  of the  heirs,
executors and administrators of such a person.

                  (g) The Registrant is authorized,  according to the discretion
of the Board of Directors,  to purchase and maintain  insurance on behalf of any
person who is or was a director,  officer,  employee or agent of the Registrant,
or is or was serving at the request of the  Registrant  as a director,  officer,
employee or agent of another corporation,  partnership,  joint venture, trust or
other enterprise  against any liability asserted against him and incurred by him
in any such capacity,  or arising out of his status as such,  whether or not the
Registrant  must  indemnify him against such  liability  under the provisions of
this Section.

                  (h) For  purposes  of  these  provisions,  references  to "the
Registrant"  shall  include,  in addition  to the  Registrant,  any  constituent
corporation   (including  any  constituent  of  a  constituent)  absorbed  in  a
consolidation  or merger which, if its separate  existence had continued,  would
have had the power and  authority  to  indemnify  its  directors,  officers  and
employees  or  agents,  so that any person  who is or was a  director,  officer,
employee or agent of such constituent  corporation,  or is or was serving at the
request of such  constituent  corporation  as a director,  officer,  employee or
agent  of  another  corporation,  partnership,  joint  venture,  trust  or other
enterprise, shall stand in the same position under these provisions with respect
to the resulting  corporation as he would have with respect to such  constituent
corporation if its separate existence had continued.

         Each of David Brennan,  Eric Kufel,  Thomas  Freeze,  Scott Fullmer and
Glen Flook has entered into an employment  agreement with the  Registrant  which
provides, in part, that the Registrant,  each of its subsidiaries and affiliated
entities  shall  indemnify  and hold him harmless  and defend him for,  from and
against all claims, liabilities, obligations, fines, penalties and other matters
and all costs and  expenses  relating  thereto that the  Registrant  and/or such
subsidiary or affiliated entity is permitted by applicable law. Messrs.  Brennan
and Kufel are Directors of the Registrant.  Messrs.  Kufel, Freeze,  Fullmer and
Flook are officers of the Registrant.

         The  Registrant  has  agreed to  indemnify  Mark  Howells  and  Jeffrey
Puglisi,  Directors of the  Registrant,  in  connection  with a lawsuit  brought
against  Poore  Brothers  Southeast,  Inc.,  a  subsidiary  of the Company  ("PB
Southeast"),  and each of Messrs.  Howells and  Puglisi,  by James  Gossett.  In
addition, the Registrant has agreed to indemnify Mr. Howells with respect to his
guarantee  of a loan  obtained by PB  Southeast  from the State of  Tennessee in
connection  with  the  construction  of  the  Registrant's  LaVergne,  Tennessee
facility.

Item 7.  Exemption from Registration Claimed

         Not applicable.
                                       v
<PAGE>
Item 8.  Exhibits

Exhibit                            Description
- -------                            -----------

4.1          Specimen  Certificate for shares of Common Stock  (incorporated  by
             reference  to Exhibit 4.1 to  Amendment  No. 1 to the  Registrant's
             Registration  Statement on Form SB-2 filed with the  Commission  on
             November 8, 1996 (Registration No. 333-5594-LA)).
4.2          Poore  Brothers,  Inc.  1995 Stock  Option  Plan  (incorporated  by
             reference to Exhibit 10.64 to Amendment  No. 1 to the  Registrant's
             Registration  Statement on Form SB-2 filed with the  Commission  on
             November 8, 1996 (Registration No. 333-5594-LA)).
4.3          Form of Stock Option Agreement.
4.4          Non-Qualified  Stock Option  Agreement dated August 1, 1995, by and
             between  the  Registrant  and  Mark  S.  Howells  (incorporated  by
             reference  to  Exhibit  10.6  to  the   Registrant's   Registration
             Statement on Form SB-2 filed with the  Commission  on September 20,
             1996 (Registration No. 333-5594-LA)).
4.5          Non-Qualified  Stock Option  Agreement dated August 1, 1995, by and
             between  the  Registrant  and  Mark  S.  Howells  (incorporated  by
             reference  to  Exhibit  10.7  to  the   Registrant's   Registration
             Statement on Form SB-2 filed with the  Commission  on September 20,
             1996 (Registration No. 333-5594-LA)).
4.6          Non-Qualified  Stock Option Agreement dated August 31, 1995, by and
             between  the  Registrant  and  Mark  S.  Howells  (incorporated  by
             reference  to  Exhibit  10.8  to  the   Registrant's   Registration
             Statement on Form SB-2 filed with the  Commission  on September 20,
             1996 (Registration No. 333-5594-LA)).
4.7          Non-Qualified  Stock Option  Agreement  dated February 29, 1996, by
             and between the  Registrant  and Mark S. Howells  (incorporated  by
             reference  to  Exhibit  10.9  to  the   Registrant's   Registration
             Statement on Form SB-2 filed with the  Commission  on September 20,
             1996 (Registration No. 333-5594-LA)).
4.8          Non-Qualified  Stock Option  Agreement dated August 1, 1995, by and
             between the  Registrant  and Jeffrey J.  Puglisi  (incorporated  by
             reference  to  Exhibit  10.10  to  the  Registrant's   Registration
             Statement on Form SB-2 filed with the  Commission  on September 20,
             1996 (Registration No. 333-5594-LA)).
4.9          Non-Qualified  Stock Option  Agreement dated August 1, 1995, by and
             between the  Registrant  and Jeffrey J.  Puglisi  (incorporated  by
             reference  to  Exhibit  10.11  to  the  Registrant's   Registration
             Statement on Form SB-2 filed with the  Commission  on September 20,
             1996 (Registration No. 333-5594-LA)).
4.10         Non-Qualified  Stock Option Agreement dated August 31, 1995, by and
             between the  Registrant  and Jeffrey J.  Puglisi  (incorporated  by
             reference  to  Exhibit  10.12  to  the  Registrant's   Registration
             Statement on Form SB-2 filed with the  Commission  on September 20,
             1996 (Registration No. 333-5594-LA))
4.11         Non-Qualified  Stock Option  Agreement  dated February 29, 1996, by
             and between the Registrant and Jeffrey J. Puglisi  (incorporated by
             reference  to  Exhibit  10.13  to  the  Registrant's   Registration
             Statement on Form SB-2 filed with the  Commission  on September 20,
             1996 (Registration No. 333-5594-LA)).
4.12         Non-Qualified  Stock Option  Agreement dated August 1, 1995, by and
             between the Registrant and Parris H. Holmes,  Jr.  (incorporated by
             reference  to  Exhibit  10.14  to  the  Registrant's   Registration
             Statement on Form SB-2 filed with the  Commission  on September 20,
             1996 (Registration No. 333-5594-LA)).
4.13         Letter  Agreement  dated  November 5, 1996  amending  Non-Qualified
             Stock Option  Agreement dated February 29, 1996, by and between the
             Registrant  and  Mark S.  Howells  (incorporated  by  reference  to
             Exhibit 10.67 to Amendment No. 1 to the  Registrant's  Registration
             Statement  on Form SB-2 filed with the  Commission  on  November 8,
             1996 (Registration No. 333-5594-LA)).
4.14         Letter  Agreement  dated  November 5, 1996  amending  Non-Qualified
             Stock Option  Agreement dated February 29, 1996, by and between the
             Registrant  and Jeffrey J.  Puglisi  (incorporated  by reference to
             Exhibit 10.68 to Amendment No. 1 to the  Registrant's  Registration
             Statement  on Form SB-2 filed with the  Commission  on  November 8,
             1996 (Registration No. 333-5594-LA)).
4.15         Non-Qualified  Stock Option Agreement dated as of October 22, 1996,
             by and between the Registrant and Mark S. Howells  (incorporated by
             reference to Exhibit 10.69 to Amendment  No. 1 to the  Registrant's
             Registration  Statement on Form SB-2 filed with the  Commission  on
             November 8, 1996 (Registration No. 333-5594-LA)).
                                       vi
<PAGE>
4.16         Non-Qualified  Stock Option Agreement dated as of October 22, 1996,
             by and between the Registrant and Jeffrey J. Puglisi  (incorporated
             by  reference  to  Exhibit   10.70  to  Amendment   No.  1  to  the
             Registrant's  Registration  Statement  on Form SB-2  filed with the
             Commission on November 8, 1996 (Registration No. 333-5594-LA)).
4.17         Stock Option  Agreement  dated October 22, 1996, by and between the
             Registrant  and David J.  Brennan  (incorporated  by  reference  to
             Exhibit 10.72 to Amendment No. 1 to the  Registrant's  Registration
             Statement  on Form SB-2 filed with the  Commission  on  November 8,
             1996 (Registration No. 333-5594-LA)).
4.18         Letter  Agreement  dated  December  4,  1996,  by and  between  the
             Registrant  and  Jeffrey  J.  Puglisi,  relating  to stock  options
             (incorporated  by reference to Exhibit  10.77 to Amendment No. 3 to
             the Registrant's Registration Statement on Form SB-2 filed with the
             Commission on December 5, 1996 (Registration No. 333-5594-LA)).
4.19         Letter  Agreement  dated  December  4,  1996,  by and  between  the
             Registrant   and  Mark  S.  Howells,   relating  to  stock  options
             (incorporated  by reference to Exhibit  10.78 to Amendment No. 3 to
             the Registrant's Registration Statement on Form SB-2 filed with the
             Commission on December 5, 1996 (Registration No. 333-5594-LA)).
4.20         Letter  Agreement  dated  December  4,  1996,  by and  between  the
             Registrant  and Parris H. Holmes,  Jr.,  relating to stock  options
             (incorporated  by reference to Exhibit  10.79 to Amendment No. 3 to
             the Registrant's Registration Statement on Form SB-2 filed with the
             Commission on December 5, 1996 (Registration No. 333-5594-LA)).
4.21         Letter  Agreement  dated  December  4,  1996,  by and  between  the
             Registrant  and  David  J.  Brennan,   relating  to  stock  options
             (incorporated  by reference to Exhibit  10.80 to Amendment No. 3 to
             the Registrant's Registration Statement on Form SB-2 filed with the
             Commission on December 5, 1996 (Registration No. 333-5594-LA)).
5            Opinion of Cobb & Eisenberg LLC
23.1         Consent of Coopers & Lybrand L.L.P.
23.2         Consent of Cobb & Eisenberg LLC (included in Exhibit 5).
24           Power of Attorney (contained on signature page hereof).
                                      vii
<PAGE>
Item 9.  Undertakings.

        (1)   The undersigned Registrant hereby undertakes:

        (a)  To file,  during any period in which it offers or sells securities,
a post-effective amendment to this Registration Statement to:

        (i)   Include  any  prospectus  required  by  Section  10(a)(3)  of  the
              Securities Act;

        (ii)  Reflect in the prospectus any facts or events which,  individually
              or together,  represent a fundamental change in the information in
              this Registration  Statement.  Notwithstanding the foregoing,  any
              increase or decrease in volume of securities offered (if the total
              dollar value of securities offered would not exceed that which was
              registered)  and any  deviation  from  the low or high  end of the
              estimated  maximum  offering range may be reflected in the form of
              prospectus  filed with the Commission  pursuant to Rule 424(b) if,
              in the  aggregate,  the changes in volume and price  represent  no
              more than a 20 percent  change in the maximum  aggregate  offering
              price set forth in the "Calculation of Registration  Fee" table in
              the effective Registration Statement;

        (iii) Include any  additional  or changed  material  information  on the
              plan of distribution

; provided, however, that the undertakings set forth in paragraphs (1)(a)(i) and
(1)(a)(ii)  above do not apply if the  information  required to be included in a
post-effective  amendment by those  paragraphs is contained in periodic  reports
filed with or furnished to the Commission by the Registrant  pursuant to Section
13(a) or 15(d) of the  Exchange Act that are  incorporated  by reference in this
Registration Statement.

         (b) For the purpose of determining  liability under the Securities Act,
to treat each  post-effective  amendment as a new registration  statement of the
securities  offered,  and the offering of such  securities at that time shall be
deemed to be the initial bona fide offering thereof.

         (c) To file a post-effective  amendment to remove from registration any
of the securities  being registered that remain unsold at the termination of the
offering.

         (2)  Insofar  as  indemnification  for  liabilities  arising  under the
Securities Act may be permitted to directors,  officers and controlling  persons
of the  Registrant  pursuant to the  foregoing  provisions,  or  otherwise,  the
Registrant  has  been  advised  that  in  the  opinion  of the  Commission  such
indemnification  is against public policy as expressed in the Securities Act and
is,  therefore,  unenforceable.  In the event  that a claim for  indemnification
against such  liabilities  (other than the payment by the Registrant of expenses
incurred or paid by a director,  officer or controlling person of the Registrant
in the successful defense of any action, suit or proceeding) is asserted by such
director,  officer or controlling person in connection with the securities being
registered, the Registrant will, unless in the opinion of its counsel the matter
has been  settled by  controlling  precedent,  submit to a court of  appropriate
jurisdiction the question whether such  indemnification  by it is against public
policy as  expressed  in the  Securities  Act and will be  governed by the final
adjudication of such issue.
                                      viii
<PAGE>
                                   SIGNATURES

         Pursuant  to the  requirements  of the  Securities  Act  of  1933,  the
Registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form S-8 and has duly caused this registration
statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized,  in the City of  Goodyear,  State of  Arizona,  on this  29th day of
April, 1997.

                                           POORE BROTHERS, INC.


                                        By: /s/ Eric J. Kufel
                                           -------------------------------------
                                           Eric J. Kufel
                                           President and Chief Executive Officer
                                       ix
<PAGE>
         KNOW ALL MEN BY THESE PRESENTS,  that each  individual  whose signature
appears  below  constitutes  and  appoints  Eric J.  Kufel  his true and  lawful
attorney-in-fact,  to act for him and in his name,  place and stead,  in any and
all  capacities,  to  sign  any  and all  amendments  (including  post-effective
amendments) to this  Registration  Statement on Form S-8 to be filed pursuant to
the  Securities  Act of 1933 in connection  with the  registration  of shares of
Common Stock, par value $.01 per share, of Poore Brothers, Inc., and to file the
same with all exhibits thereto, and all documents in connection therewith,  with
the Securities and Exchange Commission, granting said attorney-in-fact and agent
full  power  and  authority  to do and  perform  each and  every  act and  thing
requisite and  necessary to be done in and about the  premises,  as fully to all
intents and purposes as he or she might or could do in person,  hereby ratifying
and confirming all that said attorney-in-fact and agent or his or her substitute
or substitutes, may lawfully do or cause to be done by virtue hereof.

         Pursuant  to the  requirements  of the  Securities  Act of  1933,  this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated.
<TABLE>
<CAPTION>
                Signature                                      Title                                Date                  
                ---------                                      -----                                ----                  
<S>                                             <C>                                           <C>
            /s/ Eric J. Kufel                       President, Chief Executive                April 29, 1997
- ---------------------------------------                Officer and Director                                 
              Eric J. Kufel                        (Principal Executive Officer)                            
                                                                                                            
                                                                                                            
                                                                                                            
                                                                                                            
          /s/ Thomas W. Freeze                    Vice President, Chief Financial             April 29, 1997
- ---------------------------------------          Officer, Treasurer and Secretary                           
            Thomas W. Freeze                     (Principal Financial Officer and                           
                                                   Principal Accounting Officer)                            
                                                                                                            
                                                                                                            
                                                                                                            
           /s/ Mark S. Howells                  Chairman of the Board of Directors            April 29, 1997
- ---------------------------------------                                                                     
             Mark S. Howells                                                                                
                                                                                                            
                                                                                                            
         /s/ Jeffrey J. Puglisi                              Director                         April 29, 1997
- ---------------------------------------                                                                     
           Jeffrey J. Puglisi                                                                               
                                                                                                            
                                                                                                            
          /s/ David J. Brennan                               Director                         April 29, 1997
- ---------------------------------------                                                                     
            David J. Brennan                                                                                
                                                                                                            
                                                                                                            
        /s/ Parris H. Holmes, Jr.                            Director                         April 29, 1997
- ---------------------------------------                                                                     
          Parris H. Holmes, Jr.                                                                             
                                                                                                            
                                                                                                            
          /s/ Robert C. Pearson                              Director                         April 29, 1997
- ---------------------------------------                                              
            Robert C. Pearson
</TABLE>
                                       x
<PAGE>
                                Index to Exhibits
                                -----------------


Exhibit
Number            Exhibit
- ------            -------


4.3               Form of Stock Option Agreement

5                 Opinion of Cobb & Eisenberg LLC

23.1              Consent of Coopers & Lybrand L.L.P.

                  EXHIBIT 4.3 - FORM OF STOCK OPTION AGREEMENT


                                  STOCK OPTION
                                    AGREEMENT

                  POORE BROTHERS,  INC., a Delaware corporation (the "Company"),
hereby  grants to  _________________  (the  "Optionee")  an option to purchase a
total of  _________  shares of common  stock,  par value $.01 per share,  of the
Company (the "Common Stock") at a price of $___________ per share.

                  1.  Nature of the  Option.  This  option is  intended to be an
"Incentive Stock Option" as defined in and subject to the limitations of Section
422A of the  Internal  Revenue  Code of 1986  and has  been  granted  under  the
Company's 1995 Stock Option Plan, as amended (the "Plan").

                  2. Exercise of Option.

                  a) This option may be exercised by delivery of written  notice
to the  Company  stating  the number of shares of Common  Stock with  respect to
which the option is being exercised, making such representations, warranties and
agreements with respect to such shares of Common Stock as may be required by the
Company, and accompanied by full payment of the purchase price therefor. Payment
may be made in cash, by check,  by delivery of shares of Common Stock or in such
other  form or  combination  of forms as shall  be  acceptable  to the  Company,
provided that any loan or guaranty by the Company of the purchase price may only
be made if the  Company's  Board  of  Directors  determines  that  such  loan or
guaranty is reasonably expected to benefit the Company. This option shall not be
exercisable as to fewer than ________  shares of Common Stock,  or the remaining
shares of Common Stock covered by this option if fewer than _______.

                  b) This option shall vest and become exercisable after each of
the first three annual anniversary dates of this Agreement as follows:
                         Year one       ________ shares
                         Year two       ________ shares
                         Year three     ________ shares

                  3.  Termination.   This  option  shall  expire  ________  (the
"Expiration  Date") unless earlier  terminated in accordance with the provisions
hereof.

                  4. Early Termination.

                           a) In the event  that the  Optionee's  employment  is
terminated  for cause,  the option granted  hereunder  shall lapse to the extent
unexercised  immediately upon the giving of the notice of such termination.  For
purposes  of  this  paragraph,  "for  cause"  shall  mean  incompetence,   gross
negligence, insubordination, conviction of a felony or willful misconduct by the
Optionee as determined in good faith by the Board of Directors of the Company, a
Committee  of  the  Board  of  Directors  with  the  authority  to  make  such a
determination  or the Board of  Directors  of the  subsidiary  of the Company at
which Optionee is employed.

                           b) In the  event of the  death of the  Optionee,  the
Optionee's  estate shall have the  privilege of  exercising  the option  granted
hereunder  not  theretofore  exercised by the  Optionee,  to the extent that the
Optionee  was  entitled  to exercise  such rights on the date of the  Optionee's
death;  but in such  event,  the period of time  within  which the  purchase  or
exercise  may be made shall be the earlier of (i) 180 days next  succeeding  the
death of the Optionee or (ii) the Expiration Date.
<PAGE>
                           c) In the event of termination of employment with the
Company or its  subsidiaries by the Optionee for any reason other than for cause
or death,  the  Optionee  shall have the right to  exercise  the option  granted
hereunder,  to the extent that the Optionee was entitled to exercise such option
on the date of such termination, during the period ending 60 days following such
termination date.

                  5. Adjustment Provisions.

                           a) If the Company shall at any time change the number
of issued shares of Common Stock without new  consideration of the Company (such
as by stock dividend, stock split, recapitalization, reorganization, exchange of
shares,  liquidation,   combination  or  other  change  in  corporate  structure
affecting  the Common  Stock),  the number of shares of Common Stock  covered by
this  option and the  purchase  price shall be adjusted so that the net value of
this option shall not be changed.

                           b) In  the  case  of  any  sale  of  assets,  merger,
consolidation, combination or other corporate reorganization or restructuring of
the Company with or into another  corporation  which results in the  outstanding
common stock being converted into or exchanged for different securities, cash or
other property,  or any  combination  thereof (an  "Acquisition"),  the Optionee
shall have the right  thereafter and during the term of this option,  to receive
upon  exercise  thereof in whole or in part the  Acquisition  Consideration  (as
defined  below)  receivable  upon the  Acquisition  by a holder of the number of
shares of Common  Stock which  might have been  obtained  upon  exercise of this
option  or  portion  hereof,  as the  case  may  be,  immediately  prior  to the
Acquisition. The term "Acquisition Consideration" shall mean the kind and amount
of securities,  cash or other property or any combination  thereof receivable in
respect of one share of Common Stock upon consummation of an Acquisition.

                  6. Assignment or Transfer.  This option may not be assigned or
transferred and shall be exercisable  only by the Optionee during the Optionee's
lifetime.

                  7. Agreement to Serve.  The Optionee  agrees that,  during the
course of any  employment by the Company,  he will devote such time,  energy and
skill to the service of the Company as may  reasonably be necessary to carry out
his duties as an employee. The Optionee further agrees that during the course of
his service as a director of the Company,  he will devote such time,  energy and
skill to the service of the Company as may  reasonably be necessary to carry out
his obligations as a director. Notwithstanding the foregoing, this option is not
a contract of employment  and the terms of any  employment of the Optionee shall
not be enlarged or otherwise  affected hereby except to the extent  specifically
so provided herein.

                  8. Reserved Shares. The Company has duly reserved for issuance
a number of authorized but unissued  shares  adequate to fulfill its obligations
under this agreement.  During the term of this agreement, the Company shall take
such action as may be necessary  to maintain at all times an adequate  number of
shares  reserved  for  issuance  or treasury  shares to fulfill its  obligations
hereunder.

                  9. Legends. The certificates evidencing shares of Common Stock
purchased pursuant to this option shall bear any legends deemed necessary by the
Company.

                  10.  Compliance  with Law. This option shall not be exercised,
and no shares of Common  Stock  shall be  issued in  respect  hereof,  unless in
compliance  with federal and  applicable  state  securities  laws.  The Optionee
hereby agrees to execute such documents as the Company may reasonably request to
assure the  availability  to the Company of an exemption  from the  registration
requirements of the Securities Act or any state securities or blue sky laws.

                  11.  Representations  of the  Optionee.  As a condition to the
exercise of this option,  the  Optionee  will deliver to the Company such signed
representations,  warranties and agreements as may be necessary,  in the opinion
of counsel  satisfactory to the Company,  for compliance with applicable federal
and state securities laws.
                                       ii
<PAGE>
                  12.  Resale.  The  Optionee's  ability to  transfer  shares of
Common Stock  purchased  pursuant to this option or securities  acquired in lieu
thereof  or in  exchange  therefor  may be  restricted  under  federal  or state
securities  laws.  The Optionee shall not resell or offer for resale such shares
of Common Stock or securities  unless they have been registered or qualified for
resale under all applicable  federal and state  securities  laws or an exemption
from such  registration or  qualification is available in the opinion of counsel
satisfactory to the Company.

                  13. Notice. All notices or other communications  desired to be
given  hereunder shall be in writing and shall be deemed to have been duly given
upon receipt,  if personally  delivered,  or on the third business day following
mailing by United  States first class mail,  postage  prepaid,  and addressed as
follows:

If to the Company:

         Poore Brothers, Inc.
         2664 South Litchfield Road
         Goodyear, AZ 85338
         Attention: Chief Financial Officer

If to the Optionee:

         -----------------



or to such other  address as either  party shall give to the other in the manner
set forth above.

                  14. Withholding. If the exercise of any rights granted in this
agreement or the disposition of shares following exercise of such rights results
in the Optionee's realization of income which for federal, state or local income
tax purposes is, in the opinion of the Company,  subject to  withholding of tax,
the Optionee will pay to the Company an amount equal to such withholding tax (or
the Company may withhold such amount from any salary due the Optionee)  prior to
delivery of certificates evidencing the shares of Common Stock purchased.

                  15.  Governing  Law.  This  agreement  shall be  governed  and
construed in accordance  with the laws of the State of Delaware  (regardless  of
the law that might  otherwise  govern under  applicable  Delaware  principles of
conflicts of laws).

                  16.  Miscellaneous.  References  herein  to a date on or as of
which an  expiration,  termination or lapse shall occur shall be deemed to refer
to 11:59 P.M., Phoenix, Arizona time, on such date.
                                       iii
<PAGE>
                  IN WITNESS WHEREOF, the Company and the Optionee have executed
this  Incentive  Stock  Option  Agreement  effective  as of  the  _____  day  of
____________, 1997.


THE COMPANY:                            THE OPTIONEE:

POORE BROTHERS, INC.                    By: 
                                            -----------------------------

By:
   -----------------------------

Its:
    -----------------------------
                                       iv

                   EXHIBIT 5 - OPINION OF COBB & EISENBERG LLC


                                                                  April 29, 1997

Poore Brothers, Inc.
2664 South Litchfield Road
Goodyear, Arizona 85338

         Re:      Registration Statement on Form S-8 of
                  Poore Brothers, Inc.
                  --------------------

Dear Sirs:

         We refer to the Registration  Statement on Form S-8 (the  "Registration
Statement") to be filed by Poore  Brothers,  Inc., a Delaware  corporation  (the
"Company"), with the Securities and Exchange Commission under the Securities Act
of 1933, as amended (the "Securities  Act"),  relating to the registration under
the Securities Act of shares of the Company's  common stock,  par value $.01 per
share (the  "Common  Stock").  The  following  securities  are being  registered
pursuant to the  Registration  Statement:  (i) 1,500,000  shares of Common Stock
(the "Plan  Shares")  reserved for issuance  upon the exercise of stock  options
granted or available for future grant under the Poore Brothers,  Inc. 1995 Stock
Option Plan (the  "Plan") and (ii) 820,000  shares of Common Stock  reserved for
issuance pursuant to stock options granted to certain  affiliates of the Company
pursuant to Non-Qualified  Stock Option  Agreements (the "Non-Plan  Shares" and,
together with the Plan Shares, the "Shares").

         In  connection  with this opinion,  we have examined  copies of (i) the
Certificate of Incorporation, as amended to date, and the By-laws of the Company
and (ii) certain resolutions of the Board of Directors of the Company including,
without limitation,  resolutions relating to (A) the Registration  Statement and
(B) an amendment to the Plan which has been  approved by the Board of Directors,
subject  to  stockholder  approval,  pursuant  to which the  number of shares of
Common Stock reserved for issuance under the Plan would be increased by 500,000,
from  1,000,000  to  1,500,000  (the "Plan  Amendment").  We have also  examined
originals,  photostatic  or  certified  copies of such  records of the  Company,
certificates  of officers of the Company and of public  officials and such other
documents as we have deemed  relevant and necessary as the basis for the opinion
set forth below.  In such  examinations,  we have assumed the  completion of all
requisite corporate actions and authorizations  (including,  without limitation,
those  relating to the approval by the Company's  Board of Directors of the Plan
Amendment)  prior  to the  effectiveness  of  the  Registration  Statement,  the
genuineness of all signatures, the authenticity of all documents submitted to us
as originals, the conformity to original documents of all copies submitted to us
as certified,  conformed or  photostatic  copies,  and the  authenticity  of all
originals of such copies. We have also examined and relied upon representations,
statements or certificates of public officials and officers and  representatives
of the Company and others.

         Based  upon the  foregoing,  and  subject to the  approval  of the Plan
Amendment by the Company's  stockholders,  we are of the opinion that the Shares
have been validly  authorized  for issuance and sale and will,  when duly issued
and sold as  contemplated  by the  Registration  Statement,  be validly  issued,
fully-paid and non-assessable.

         The  foregoing  opinion is limited  to the  Federal  laws of the United
States  and the laws of the State of  Delaware,  and we express no opinion as to
the effect of the laws of any other jurisdiction.
<PAGE>
         We  consent  to the  filing of this  opinion  with the  Securities  and
Exchange  Commission  as  Exhibit  5 to the  Registration  Statement  and to the
reference  to our firm  under the  caption  "Legal  Matters"  in the  Prospectus
constituting a part of the Registration Statement.

                                        Very truly yours,


                                        /s/ Cobb & Eisenberg LLC

               EXHIBIT 23.1 - CONSENT OF COOPERS & LYBRAND L.L.P.



                       CONSENT OF INDEPENDENT ACCOUNTANTS

We consent to the incorporation by reference in this  registration  statement on
Form S-8 of our report  dated March 4, 1997,  on our audits of the  consolidated
financial statements of Poore Brothers,  Inc. and Subsidiaries.  We also consent
to the reference to our firm under the caption "Experts."


COOPERS & LYBRAND L.L.P.


Phoenix, Arizona
April 28, 1997


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