POORE BROTHERS INC
DEF 14A, 1997-04-29
MISCELLANEOUS FOOD PREPARATIONS & KINDRED PRODUCTS
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                                  SCHEDULE 14A

                                 (Rule 14a-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of
                       the Securities Exchange Act of 1934

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:
[ ] Preliminary Proxy Statement
[X] Definitive Proxy Statement
[ ] Definitive Additional Materials
[ ] Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                              POORE BROTHERS, INC.
                              --------------------
                (Name of Registrant as Specified in Its Charter)

Payment of Filing Fee (Check the appropriate box):
[X] No fee required.
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i) and 0-11.
         (1)  Title of each class of securities to which  transaction applies:
         (2)  Aggregate number of securities to which transaction applies:
         (3)  Per unit price or other underlying  value of transaction  computed
              pursuant to Exchange  Act Rule 0-11 (set forth the amount on which
              the filing is calculated and state how it was determined).
         (4)  Proposed maximum aggregate value of transaction:
         (5)  Total fee paid:

[ ] Fee paid previously with preliminary materials.

[ ] Check  box if any part of the fee is offset as provided by Exchange Act Rule
    0-11(a)(2)  and  identify  the  filing  for  which the  offsetting  was paid
    previously.  Identify the previous filing by registration  statement number,
    or the form or schedule and the date of its filing.
         (1)  Amount previously paid:
         (2)  Form, Schedule, or Registration Statement no.:
         (3)  Filing Party:
         (4)  Date Filed:
<PAGE>
                              POORE BROTHERS, INC.
                           2664 SOUTH LITCHFIELD ROAD
                             GOODYEAR, ARIZONA 85338

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                           TO BE HELD ON JUNE 12, 1997

         NOTICE IS HEREBY  GIVEN that the 1997  Annual  Meeting of  Stockholders
(the "Annual  Meeting") of Poore  Brothers,  Inc., a Delaware  corporation  (the
"Company"), will be held on Thursday, June 12, 1997, at 3:00 p.m. local time, at
the Company's offices located at 3500 South La Cometa Drive,  Goodyear,  Arizona
85338, for the purpose of considering and voting upon the following:

         (1)      A proposal  to elect  directors  of the Company to serve until
                  the 1998 Annual Meeting of  Stockholders or until the election
                  and qualification of their respective successors.

         (2)      A proposal to amend the Poore Brothers, Inc. 1995 Stock Option
                  Plan to increase the number of shares of the Company's  common
                  stock,  par  value  $.01  per  share,  reserved  for  issuance
                  thereunder by 500,000 shares, from 1,000,000 to 1,500,000.

         (3)      Such other  business  as may  properly  come before the Annual
                  Meeting or any adjournment or postponement thereof.

         The Board of Directors has fixed April 28, 1997 as the record date (the
"Record Date") for the  determination of stockholders  entitled to notice of and
to vote at the Annual Meeting or any adjournment or postponement  thereof.  Only
stockholders  of record at the close of business on the Record Date are entitled
to notice of and to vote at the Annual  Meeting.  The stock  transfer books will
not be closed for the Annual Meeting.

                                        By Order of the Board of Directors



                                        Eric J. Kufel
                                        President and Chief Executive Officer
Goodyear, Arizona
April 29, 1997

                                    IMPORTANT

         YOU ARE  CORDIALLY  INVITED  TO ATTEND  THE  ANNUAL  MEETING.  HOWEVER,
WHETHER OR NOT YOU EXPECT TO ATTEND THE ANNUAL MEETING IN PERSON,  YOU ARE URGED
TO PROMPTLY MARK, SIGN, DATE AND RETURN THE ACCOMPANYING  PROXY IN THE ENCLOSED,
SELF-ADDRESSED, STAMPED ENVELOPE SO THAT YOUR SHARES OF STOCK MAY BE REPRESENTED
AND VOTED IN  ACCORDANCE  WITH YOUR  WISHES AND IN ORDER THAT THE  PRESENCE OF A
QUORUM MAY BE ASSURED AT THE ANNUAL MEETING.  YOUR PROXY WILL BE RETURNED TO YOU
IF YOU SHOULD BE PRESENT AT THE ANNUAL MEETING AND SHOULD REQUEST SUCH RETURN OR
IF YOU SHOULD  REQUEST  SUCH RETURN IN THE MANNER  PROVIDED  FOR  REVOCATION  OF
PROXIES ON THE INITIAL PAGES OF THE ENCLOSED PROXY STATEMENT. PROMPT RESPONSE BY
OUR STOCKHOLDERS WILL REDUCE THE TIME AND EXPENSE OF SOLICITATION.
<PAGE>
                              POORE BROTHERS, INC.

                           2664 SOUTH LITCHFIELD ROAD
                             GOODYEAR, ARIZONA 85338

                           ---------------------------

                      PROXY STATEMENT FOR ANNUAL MEETING OF
                    STOCKHOLDERS TO BE HELD ON JUNE 12, 1997

         This  Proxy  Statement  and the  accompanying  proxy are  furnished  in
connection  with the  solicitation  by the Board of Directors of Poore Brothers,
Inc. (the  "Company") of proxies for the Annual Meeting of  Stockholders  of the
Company (the "Annual  Meeting"),  to be held on Thursday,  June 12, 1997, at the
time and place and for the  purposes  set  forth in the  accompanying  Notice of
Annual Meeting of Stockholders and any adjournment or postponement thereof. This
Proxy  Statement,  the  accompanying  proxy and the  Company's  Annual Report to
Stockholders  for the fiscal year ended December 31, 1996 are being first mailed
to the Company's stockholders on or about May 8, 1997.

         All expenses of the Company in connection with this  solicitation  will
be borne by the Company.  In addition to the  solicitation  of proxies by use of
the mail,  officers,  directors  and  employees  of the  Company may solicit the
return of proxies by personal interview,  mail, telephone and/or facsimile. Such
persons  will  not be  additionally  compensated,  but  will be  reimbursed  for
out-of-pocket expenses. The Company will also request brokerage houses and other
custodians,  nominees and fiduciaries to forward  solicitation  materials to the
beneficial  owners of shares held of record by such  persons and will  reimburse
such persons and the Company's transfer agent for their reasonable out-of-pocket
expenses in forwarding such material.

         The Annual Report to  Stockholders  covering the Company's  fiscal year
ended  December  31, 1996 (the "Annual  Report"),  including  audited  financial
statements,  is enclosed  herewith.  The Annual Report does not form any part of
the material for the solicitation of proxies.


                              VOTING AT THE MEETING

         All shares of the Company's common stock, par value $.01 per share (the
"Common Stock"),  represented at the Annual Meeting by properly executed proxies
will be voted in accordance with the instructions  indicated thereon unless such
proxies  previously  have been  revoked.  If any proxies do not  contain  voting
instructions,  the shares  represented by such proxies will be voted (1) FOR the
election of the nominees for director  listed below and (2) FOR the amendment of
the Poore  Brothers,  Inc.  1995 Stock Option Plan (the "Stock  Option Plan") to
increase  the number of shares of Common Stock  reserved for issuance  under the
Stock Option Plan by 500,000  shares,  from  1,000,000 to  1,500,000.  It is not
anticipated  that any matters other than those set forth in this Proxy Statement
will be brought before the Annual  Meeting.  If any other matters  properly come
before the Annual  Meeting,  the shares  represented  by all  properly  executed
proxies will be voted in  accordance  with the judgment of the persons  named on
such proxies.

         The Company  encourages the personal  attendance of its stockholders at
the Annual Meeting,  and execution of the  accompanying  proxy will not affect a
stockholder's  right to attend the Annual  Meeting and to vote his or her shares
in  person.  Any  stockholder  giving a proxy has the right to revoke it by: (1)
delivering  written notice of revocation to:  Secretary,  Poore Brothers,  Inc.,
2664 South  Litchfield  Road,  Goodyear,  Arizona 85338,  at any time before the
proxy is voted;  (2) by executing and delivering a later-dated  proxy; or (3) by
attending  the Annual  Meeting  and voting his or her shares in person.  No such
notice of revocation or  later-dated  proxy will be  effective,  however,  until
received by the Company at or
<PAGE>
prior to the  Annual  Meeting.  Such  revocation  will not  affect a vote on any
matter taken prior to the receipt of such  revocation.  Mere  attendance  at the
Annual Meeting will not by itself revoke the proxy.

Record Date And Outstanding Shares

         The Board of Directors has fixed April 28, 1997 as the record date (the
"Record Date") for the Annual Meeting. Only holders of record of the outstanding
shares of Common  Stock at the close of business on the Record Date are entitled
to  notice  of  and to  vote  at the  Annual  Meeting  and  any  adjournment  or
postponement  thereof.  At the close of  business on April 28,  1997,  6,986,324
shares of Common Stock were  outstanding  and entitled to be voted at the Annual
Meeting. The Common Stock is the only class of the Company's securities entitled
to vote at the Annual  Meeting.  Each share of Common  Stock is  entitled to one
vote on each matter presented to the stockholders.

Quorum And Vote Required

         The  presence,  in person or by proxy,  of a majority  of the shares of
Common Stock entitled to vote at the Annual Meeting will  constitute a quorum at
the Annual Meeting.  A proxy submitted by a stockholder may indicate that all or
a  portion  of the  shares  represented  by  such  proxy  are  not  being  voted
("stockholder  withholding") with respect to a particular matter.  Similarly,  a
broker may not be permitted  to vote stock  ("broker  non-vote")  held in street
name on a particular  matter in the absence of instructions  from the beneficial
owner of such stock.  The shares subject to a proxy which are not being voted on
a  particular  matter  (because  of  either  stockholder  withholding  or broker
non-vote) will not be considered  shares entitled to vote on such matter.  These
shares, however, may be considered present and entitled to vote on other matters
and will count for purposes of determining the presence of a quorum,  unless the
proxy indicates that such shares are not being voted on any matter at the Annual
Meeting,  in  which  case  such  shares  will not be  counted  for  purposes  of
determining  the presence of a quorum.  Assuming  the presence of a quorum,  the
affirmative  vote of the  holders on the Record  Date of a majority of shares of
Common Stock represented in person or by proxy at the Annual Meeting is required
to approve or ratify each proposal to be presented at the Annual Meeting.


                       PROPOSAL 1 -- ELECTION OF DIRECTORS

         The  By-laws of the  Company,  as amended,  provide  that the number of
directors  constituting the Board of Directors shall be determined by resolution
of the Board of  Directors at any meeting or by the  stockholders  at the Annual
Meeting.  The Board of  Directors of the Company has set the number of directors
comprising the Board of Directors at six.

         The Board of  Directors  has  nominated  six  persons  for  election as
directors  of the  Company at the Annual  Meeting,  each to serve until the 1998
annual meeting of stockholders of the Company and until his successor shall have
been duly  elected  and  qualified.  All of the  nominees,  other  than Aaron M.
Shenkman,  are currently serving as Directors of the Company.  David J. Brennan,
who currently serves on the Board of Directors, is retiring from the Board. Each
nominee  has  consented  to be named  in this  Proxy  Statement  and to serve if
elected.  If, prior to the meeting,  any nominee  should become  unavailable  to
serve for any reason,  the shares  represented by all properly  executed proxies
will be voted for such alternate  individual as shall be designated by the Board
of Directors, unless the Board of Directors shall determine to reduce the number
of directors pursuant to the By-laws of the Company.
                                       2
<PAGE>
         The table  below  sets  forth the  names and ages of the  nominees  for
director  and,  if  applicable,  the year each first  became a  director  of the
Company.

                                                      Year First Became a
          Name                       Age            Director of the Company
          ----                       ---            -----------------------
     Mark S. Howells                  43                      1995

     Eric J. Kufel                    30                      1997

     Jeffrey J. Puglisi               38                      1995

     Parris H. Holmes, Jr.            52                      1995

     Robert C. Pearson                61                      1996

     Aaron M. Shenkman                56                      ---

         Set  forth  below  for each  person  nominated  to be a  director  is a
description  of all  positions  held by such  person  with the  Company  and the
principal occupations of such person during the last five years.

         Mark S. Howells. Mr. Howells has served as Chairman of the Board of the
Company  since March 1995.  For the period from March 1995 to August  1995,  Mr.
Howells also served as President and Chief Executive Officer of the Company.  He
has served as the Chairman of the Board of Poore Brothers  Southeast,  Inc. ("PB
Southeast"),  a subsidiary  of the Company,  since its inception in May 1993 and
served as its  President  and Chief  Executive  Officer  from May 1993 to August
1994.  Since 1988,  Mr. Howells has devoted a majority of his time to serving as
the  President  and  Chairman of Arizona  Securities  Group,  Inc., a registered
securities broker-dealer.

         Eric J.  Kufel.  Mr.  Kufel has served as  President,  Chief  Executive
Officer and a Director of the Company since February 1997. From November 1995 to
January 1997, Mr. Kufel was Senior Brand Manager at The Dial Corporation and was
responsible for the operating results of Purex Laundry Detergent. From June 1995
to November 1995,  Mr. Kufel was Senior Brand Manager for The Coca-Cola  Company
where he was  responsible  for the  marketing  and  development  of Minute  Maid
products.  From  November  1994 to June 1995 Mr. Kufel was Brand Manager for The
Coca-Cola Company,  and from June 1994 to November 1994, Mr. Kufel was Assistant
Brand Manager for The  Coca-Cola  Company.  From January 1993 to June 1994,  Mr.
Kufel was employed by The Kellogg Company in various capacities  including being
responsible  for introducing the Healthy Choice line of cereal and executing the
marketing plan for Kellogg's  Frosted Flakes cereal.  Mr. Kufel earned a Masters
of International  Management from the American  Graduate School of International
Management in December 1992.

         Jeffrey J. Puglisi. Mr. Puglisi has served as a Director of the Company
since March 1995.  From March 1996 to August  1996,  Mr.  Puglisi also served as
Vice Chairman of the Company. For the period from August 1995 to March 1996, Mr.
Puglisi served as Chief  Executive  Officer of the Company.  For the period from
March 1995 to August 1995, Mr. Puglisi served as Executive Vice President, Chief
Operating  Officer,  Secretary and  Treasurer of the Company.  He also served as
President,  Chief  Executive  Officer and a Director of PB Southeast from August
1994 to August 1995.  Since 1988, Mr. Puglisi has also served as the Senior Vice
President of Arizona Securities Group, Inc.

         Parris H.  Holmes,  Jr. Mr.  Holmes  has  served as a  Director  of the
Company  since  March  1995.  Since  August 1,  1996,  Mr.  Holmes has served as
Chairman  of the  Board and  Chief  Executive  Officer  of  Billing  Information
Concepts Corp., a third-party provider of billing clearing house and information
services to the  telecommunications  industry.  Prior to August 1996, Mr. Holmes
served as Chief  
                                       3
<PAGE>
Executive Officer of U.S. Long Distance Corp. ("USLD"). In addition,  Mr. Holmes
has served as Chairman of the Board of USLD since  September 1986. Mr. Holmes is
also a member of the Board of Directors of Tanisys Technology, Inc., a developer
and marketer of computer peripheral equipment. From 1992 to 1996, Mr. Holmes was
a  director  of  Medical   Polymers   Technologies,   Inc.,  a  biomedical  firm
specializing in the development of polymer-based technologies.

         Mr. Holmes has advised the Company that the staff of the Securities and
Exchange   Commission  (the   "Commission")   has  determined  to  terminate  an
investigation  of certain  transactions  in the  securities  of USLD,  which has
publicly traded  securities.  The  investigation  had concerned  whether certain
persons had purchased  securities  while in  possession  of material  non-public
information or disclosed this information to others. Mr. Holmes has also advised
the Company that on December 18, 1996, the Commission  filed a civil  injunctive
action in federal  court  alleging  that Mr. Holmes failed to file timely twelve
reports  regarding  certain  transactions  made in 1991 and 1992 in the stock of
USLD,  as required by Section 16(a) of the  Securities  Exchange Act of 1934, as
amended (the  "Exchange  Act").  Mr. Holmes  settled this action on December 18,
1996,  without  admitting  or  denying  the  allegations  of the  complaint,  by
consenting to the entry of an injunction  barring future violations with respect
to these requirements and paying a civil penalty of $50,000.

         Robert C. Pearson.  Mr. Pearson has served as a Director of the Company
since March 1996. Mr. Pearson has been Senior Vice President - Corporate Finance
for Renaissance  Capital Group, Inc. since April 1997.  Previously,  Mr. Pearson
had been an independent  financial and  management  consultant  specializing  in
investments  with  emerging  growth  companies.  He has  performed  services for
Renaissance  Capital  Partners  ("RCP") in connection with the Company and other
RCP investments.  RCP is the operating  manager of Renaissance  Capital Growth &
Income Fund III, Inc.  ("Renaissance"),  the owner of a 9% Convertible Debenture
due July 1, 2002 issued by the Company (a "9% Convertible Debenture"). From 1990
to 1994, Mr.  Pearson  served as Executive  Vice  President and Chief  Financial
Officer of Thomas Group, Inc., a publicly traded consulting firm. Prior to 1990,
Mr. Pearson was Vice President - Finance of Texas Instruments, Incorporated.

         Pursuant to a Convertible  Debenture Loan Agreement  dated May 31, 1995
among the Company,  Renaissance  and Wells Fargo Equity  Capital,  Inc.  ("Wells
Fargo"), so long as the 9% Convertible Debentures issued by the Company have not
been fully  converted  into  shares of Common  Stock or  redeemed or paid by the
Company,  Renaissance  shall be entitled to designate a nominee to the Company's
Board of  Directors  subject to  election  by the  Company's  stockholders.  Mr.
Pearson was designated as a nominee to the Board of Directors by Renaissance.

         Aaron M.  Shenkman.  Mr.  Shenkman  has served as the Vice  Chairman of
Helen of Troy Corp., a distributor of personal care products,  since March 1997.
From February 1984 to February 1997, Mr.  Shenkman was the President of Helen of
Troy  Corp.  From  1993 to 1996,  Mr.  Shenkman  also  served as a  Director  of
Craftmade International, a distributor of ceiling fans.

Information Regarding Board of Directors and Committees

         The Board of Directors  conducts its business  through  meetings of the
Board of  Directors  and  through its  standing  committees.  To date,  the only
standing  committee is the Audit  Committee which is comprised of two Directors,
Messrs. Howells and Pearson. The Board of Directors does not currently utilize a
Nominating Committee or committee performing similar functions.

         The  Audit  Committee:  (i)  makes  recommendations  to  the  Board  of
Directors  as to the  independent  accountants  to be  appointed by the Board of
Directors;  (ii) reviews  with the  independent  accountants  the scope of their
examinations;  (iii) receives the reports of the independent accountants for the
purpose of reviewing and considering questions relating to their examination and
such reports; (iv) reviews, either directly or indirectly or through independent
accountants, the internal accounting and 
                                       4
<PAGE>
auditing procedures of the Company; (v) reviews related party transactions;  and
(vi) performs such other functions as may be assigned to it from time to time by
the Board of Directors. The Audit Committee was established on October 22, 1996.

         During the fiscal year ended  December 31, 1996, the Board of Directors
met five times and took actions on eight other  occasions  by unanimous  written
consents.  During  such  period,  each  director  attended  at least  75% of the
meetings  of the  Board  of  Directors.  There  were no  meetings  of the  Audit
Committee  during  1996;  all  matters  were  addressed  by the  full  Board  of
Directors.

Compensation of Directors

                  Directors  of the  Company  have  not  to  date  received  any
compensation for acting as such. In the future, however, in order to attract and
retain highly competent  persons as Directors and as compensation for Directors'
service on the Board, the Company may, from time to time, grant stock options or
issue shares of Common Stock to Directors.
  
                  Directors are reimbursed for  out-of-pocket  expenses incurred
in attending  meetings of the Board of Directors and for other expenses incurred
in their capacity as directors.



Election Of Nominees

         Assuming the presence of a quorum,  the affirmative vote of the holders
of a majority of the shares of Common Stock,  represented  in person or by proxy
at the Annual Meeting, is required for the election of directors. Shares will be
voted for the  nominees  in  accordance  with the  specifications  marked on the
proxies applicable thereto, and if no specification is made, will be voted "FOR"
the election of the nominees.

THE BOARD OF DIRECTORS  RECOMMENDS THAT STOCKHOLDERS VOTE "FOR" ALL NOMINEES FOR
DIRECTOR.
                                       5
<PAGE>
                               EXECUTIVE OFFICERS

The Board of  Directors  appoints  the  Company's  executive  officers.  Certain
information  concerning  the  Company's  executive  officers is set forth below,
except that information  concerning Mr. Kufel is set forth above under "Proposal
1 -- Election of Directors."

         Thomas W. Freeze, age 45, has served as Vice President, Chief Financial
Officer,  Secretary and  Treasurer of the Company  since April 1997.  From April
1994  to  April  1997,  Mr.  Freeze  served  as  Vice  President,   Finance  and
Administration - Retail of New England Business Service,  Inc. From October 1989
to April 1994, Mr. Freeze served as Vice  President,  Treasurer and Secretary of
0New England Business Service, Inc.

         Scott D.  Fullmer,  age 33,  has served as Vice  President  - Sales and
Marketing of the Company since  February  1997.  From September 1993 to February
1997,  Mr.  Fullmer  served in  various  capacities  with The Dial  Corporation,
including Senior Brand Manager,  where he was responsible for managing the sales
and advertising for Dial Soap. From February 1992 to September 1993, Mr. Fullmer
was Product  Manager for Sara Lee Corp.  From April 1989 to February  1992,  Mr.
Fullmer  served in  various  capacities  with  Borden,  Inc.  including  Product
Manager, Snack Foods, where he was responsible for managing the merchandising of
selected  snack food products  including  potato  chips.  From May 1986 to April
1989, Mr. Fullmer was in sales management at Frito Lay, Inc.

         Glen E. Flook,  age 38, has served as Vice  President  -  Manufacturing
since March 1997.  From January 1994 to February 1997, Mr. Flook was employed by
The Dial  Corporation  as a Plant  Manager for a  manufacturing  operation  that
generated $40 million in annual revenues. From January 1983 to January 1994, Mr.
Flook served in various capacities with Frito-Lay, Inc., including Plant Manager
and Production Manager.

         James M. Poore,  age 49, has served as a Vice  President of the Company
since June 1995. Mr. Poore  co-founded  Poore Brothers  Foods,  Inc. in 1986 and
served as its Vice  President,  Secretary,  Treasurer and Director  until the PB
Acquisition (as hereinafter defined) in May 1995. In addition,  Mr. Poore served
as the  Secretary  and a  Director  of  Poore  Brothers  Distributing,  Inc.,  a
subsidiary of the Company, from January 1990 to May 1995, and as Chairman of the
Board and a Director  of Poore  Brothers of Texas,  Inc.,  a  subsidiary  of the
Company,  from May 1991 to May 1995. In 1983,  he  co-founded  Groff's of Texas,
Inc.,  a potato  chip  manufacturer  in  Brookshire,  Texas,  and  served as its
President until January 1986.

         Wendell T. Jones,  age 56, has been the Director of Sales - Arizona and
California since February 1997. Previously, Mr. Jones was National Sales Manager
of the Company from January 1996 to February 1997.  From 1969 to 1996, Mr. Jones
served in various  capacities at Frito-Lay,  Inc.,  including Director of Sales,
Operations Manager and Manager - Trade Development.
                                       6
<PAGE>
                             EXECUTIVE COMPENSATION

Summary Compensation Table

         The   following   table  sets  forth  certain   information   regarding
compensation  paid  during  each of the  Company's  last two  fiscal  years,  as
applicable,  to the Company's Chief Executive Officers and those other executive
officers of the Company whose salary and bonuses,  if any, exceeded $100,000 for
the Company's fiscal year ended December 31, 1996.


                           SUMMARY COMPENSATION TABLE
<TABLE>
<CAPTION>
                                             Annual Compensation                   Long Term Compensation
                                    ----------------------------------      -------------------------------------
                                                                                     Awards               Payouts
                                                                             -----------------------      -------
                                                                            Restricted
        Name and                                          Other Annual        Stock                         LTIP        All Other
   Principal Position      Year(1)     Salary    Bonus    Compensation        Awards         Options       Payouts     Compensation
   ------------------      -------     ------    -----    ------------        ------         -------       -------     ------------
<S>                          <C>      <C>          <C>      <C>                <C>          <C>              <C>           <C>
David J. Brennan (2)         1996     $ 96,154     ---      $ 4,016(5)         ---          130,000(6)       ---           ---
  President, Chief           1995       ---        ---          ---            ---            ---            ---           ---
  Executive Officer and
  Director
Jeffrey J. Puglisi (3)        1996      ---        ---          ---            ---          110,000          ---           ---
  Chief Executive Officer,    1995      ---        ---          ---            ---          275,000          ---           ---
  Executive Vice President,
  Chief Operating Officer,
  Secretary, Treasurer,
  Vice Chairman and
  Director
Jeffrey H. Strasberg (4)      1996    100,750      ---         2,550(5)        ---            ---            ---           ---
  Vice President, Chief       1995     38,675      ---           ---           ---         83,333(7)         ---           ---
  Financial Officer,
  Secretary and Treasurer
</TABLE>
- - -------------------
(1)  The Company was incorporated in February 1995.
(2)  Mr. Brennan served as the Company's  President and Chief Executive  Officer
     from March 1996 to February  1997.  He has also served as a Director of the
     Company since March 1996.
(3)  Mr. Puglisi  served as the Company's  Chief  Executive  Officer from August
     1995 to March 1996,  and as Vice  Chairman  from March 1996 to August 1996.
     From March 1995 to August 1995,  Mr.  Puglisi also served as Executive Vice
     President, Chief Operating Officer, Secretary and Treasurer of the Company.
     Mr. Puglisi has served as a Director of the Company since March 1995.
(4)  Mr. Strasberg served as Vice President,  Chief Financial Officer, Secretary
     and Treasurer from July 1995 to April 1997.
(5)  Represents the value of a company  vehicle  provided to Mr. Brennan for his
     exclusive use and a car allowance provided to Mr. Strasberg.
(6)  Excludes  options  to  purchase  200,000  shares of Common  Stock that were
     granted  to Mr.  Brennan  in 1996 and were  canceled  in  February  1997 in
     connection with his resignation as President and Chief Executive Officer of
     the Company.
(7)  Excludes  options  to  purchase  41,667  shares of Common  Stock  that were
     granted  to Mr.  Strasberg  in 1995 and  were  canceled  in  March  1997 in
     connection with his resignation as Vice President, Chief Financial Officer,
     Secretary and Treasurer of the Company.
                                       7
<PAGE>
         The following  tables set forth  information  concerning  stock options
granted during the fiscal year ended December 31, 1996 for the individuals shown
in the Summary Compensation Table. Stock appreciation rights were not granted in
connection with any such stock options during the fiscal year ended December 31,
1996.


                        OPTION GRANTS IN LAST FISCAL YEAR
                               (Individual Grants)
<TABLE>
<CAPTION>
                                Number of Shares of             Percent of Total Options
                              Common Stock Underlying        Granted to Employees in Fiscal     Exercise Price
         Name                     Options Granted                       Year (1)                  per Share         Expiration Date
         ----                  --------------------          ------------------------------     --------------     -----------------
<S>                                 <C>                                    <C>                      <C>            <C> 
David J. Brennan...........         100,000(1)                             23%                      $1.25            March 29, 2001
                                     30,000                                 7                        3.50          October 22, 2001
Jeffrey J. Puglisi.........         100,000                                23                        1.25             March 1, 2006
                                     10,000                                 2                        3.50          October 22, 2006
</TABLE>
- - ------------------
(1)  Excludes  options  to  purchase  200,000  shares of Common  Stock that were
     canceled in February 1997 upon Mr.  Brennan's  resignation as President and
     Chief Executive Officer of the Company.


               AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR AND
                          FISCAL YEAR END OPTION VALUES
<TABLE>
<CAPTION>
                                                      Number of Shares of Common 
                                                     Stock Underlying Unexercised                 Value of Unexercised
                                                             Options at                          In-the-Money Options at
                      Name                                December 31, 1996                       December 31, 1996 (3)
                      ----                       ------------------------------------     -----------------------------------
                                                    Exercisable      Unexercisable           Exercisable     Unexercisable
                                                    -----------      -------------           -----------     -------------
<S>                                                  <C>                <C>                  <C>                <C>
David J. Brennan (1)..................                30,000            100,000                 11,250          $262,500
Jeffrey J. Puglisi....................               385,000             -----               1,034,352            ------
Jeffrey H. Strasberg (2)..............                41,667             41,666                116,380           116,377
</TABLE>
- - ------------------------

    (1) Excludes  options to purchase  200,000  shares of Common Stock that were
        canceled in February 1997 in connection with Mr.  Brennan's  resignation
        as President and Chief Executive Officer of the Company.
    (2) Excludes  options to purchase  41,666  shares of Common  Stock that were
        canceled in March 1997 in connection with Mr. Strasberg's resignation as
        Vice President,  Chief Financial Officer, Secretary and Treasurer of the
        Company.
    (3) Value is the difference between the market value of the Company's Common
        Stock on December 31, 1996, which was $3.875 per share, and the exercise
        price.

Employment Agreements

         Mr.  Eric J.  Kufel was  appointed  as  President  and Chief  Executive
Officer and elected to the Board of Directors of the Company effective  February
3, 1997. Mr. Kufel is employed  under an "at will"  employment  agreement  which
provides  for a base salary of $115,000 per year,  use of a Company  vehicle and
participation  in  Company  bonus  plans,  the  terms  of  which  are  yet to be
determined.  Mr. Kufel's salary is subject to increases at the discretion of the
Company's Board of Directors.  Pursuant to his employment  agreement,  Mr. Kufel
was granted  options to purchase  300,000  shares of Common  Stock at a price of
$3.5625  per share.  The  options  vest over a three year period and expire five
years  from the date of grant.  Mr.  Kufel's  employment  agreement  contains  a
non-competition covenant.
                                       8
<PAGE>
         In addition  to Mr.  Kufel,  certain  other  executive  officers of the
Company have entered into employment agreements with the Company.


                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

         On January 23, 1995, PB Southeast entered into an agreement with Parris
H.  Holmes,  Jr., a Director  of the  Company,  pursuant  to which PB  Southeast
borrowed  $140,000 from Mr. Holmes,  evidenced by three 7% promissory notes with
an aggregate principal amount of $140,000,  which loan was repaid by the Company
on June 1, 1995.  In connection  with that  transaction,  Mr.  Holmes  purchased
shares of common stock of PB Southeast for $280. In May 1995,  such shares of PB
Southeast common stock were converted into 420,000 shares of Common Stock of the
Company.  Mr. Holmes also provided certain consulting services to the Company in
1995 at a cost to the Company of $35,000.

         In May 1995, in connection with the PB Acquisition,  the Company issued
423,137  and 403,138  shares of Common  Stock to Messrs.  Howells  and  Puglisi,
respectively,  in exchange for shares of capital stock of PB Southeast  owned by
such persons.

         In  connection  with the  acquisition  by the Company of its  operating
subsidiaries  on May 31,  1995 (the "PB  Acquisition"),  the  Company  issued an
aggregate of 300,000 shares of its Common Stock to James Poore, Donald Poore and
Amelia Poore (the "Poores").  Through May 31, 1998, the Company has the right to
repurchase  all of these  shares at any time for  $500,000  ($1.67  per  share).
Additionally,  in  connection  with PB  Acquisition,  the Company  issued to the
Poores a Promissory  Note due May 31, 2000 in the principal  amount of $500,000,
which was repaid by the  Company on  February  28,  1997.  The  Promissory  Note
accrued  interest  at a rate equal to the prime rate of Bank One,  Arizona  N.A.
plus 1-3/4% per annum. The remaining $3,228,061 of the acquisition price for the
PB Acquisition was paid by the Company in cash.

         To  finance  the PB  Acquisition,  in May 1995 the  Company  issued  an
aggregate of $2,700,000 of the 9%  Convertible  Debentures  to  Renaissance  and
Wells Fargo.  In connection  with the initial  public  offering of the Company's
Common Stock,  which was  consummated in December 1996 (the "IPO"),  Renaissance
and Wells Fargo converted a total of $400,409 of the principal  amount of the 9%
Convertible Debentures into 367,348 shares of Common Stock (at a conversion rate
of $1.09 per share).  Such shares of Common Stock were sold by  Renaissance  and
Wells Fargo in connection  with the IPO. The remaining  principal  amount of the
outstanding  9%  Convertible  Debentures  is  convertible  into an  aggregate of
2,109,717 shares of Common Stock. Also in connection with the PB Acquisition, in
May 1995 the Company sold 1,663,723 shares of its Common Stock through a private
placement for aggregate  consideration  of $1,799,982  (approximately  $1.08 per
share).  Arizona Securities Group, Inc., of which Mark S. Howells and Jeffrey J.
Puglisi are principals,  acted as the placement agent for these transactions and
received  $120,000 in sales commissions and $22,000 as reimbursement of expenses
in connection with the private placement.

         In March 1996, the Company engaged in a private  placement  pursuant to
which it  issued  750,000  shares of Common  Stock to a group of  investors  for
aggregate consideration of $937,500 ($1.25 per share). Arizona Securities Group,
Inc. acted as the placement agent and received  $46,875 in sales  commissions in
connection with the private placement.
                                       9
<PAGE>
                 SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS

         The  following  table  sets forth  certain  information  regarding  the
beneficial  ownership of the Company's Common Stock as of the Record Date by (i)
each person known by the Company to be the  beneficial  owner of more than 5% of
the outstanding Common Stock, (ii) each director and nominee for director of the
Company,  (iii) each  executive  officer of the  Company  listed in the  Summary
Compensation  Table set forth in "Executive  Compensation"  above,  and (iv) all
executive  officers and  directors  of the Company as a group,  as of the Record
Date.
<TABLE>
<CAPTION>
                                                                       Amount and Nature of 
                                                                     Beneficial Ownership of      Percent of Shares of Common
               Name of Beneficial Owner                                  Common Stock (1)         Stock Beneficially Owned (2)
               ------------------------                                  ----------------         ----------------------------
<S>                                                                     <C>                                   <C> 
Mark S. Howells............................................               748,137(3)(11)                      10.1%
   2390 E. Camelback Road
   Suite 203
   Phoenix, AZ 85016
Eric J. Kufel..............................................                     0(4)                           0
   2664 South Litchfield Road
   Goodyear, AZ 85338
Jeffrey J. Puglisi.........................................               810,001(5)(11)                      11.0
   2390 E. Camelback Road
   Suite 203
   Phoenix, AZ 85016
David J. Brennan...........................................               330,000(6)(11)                       4.6
   2664 South Litchfield Road
   Goodyear, AZ 85338
Parris H. Holmes, Jr.......................................               423,500(7)(11)                       6.0
   9311 San Pedro Street
   Suite 300
   San Antonio, TX 78216
Robert C. Pearson..........................................                     0                              0
   8080 North Central Expressway
   Suite 210/LB59
   Dallas, TX 75206
Aaron M. Shenkman..........................................                     0                              0
   716 Gary Lane
   El Paso, TX 79922
Jeffrey H. Strasberg.......................................               108,333(8)(11)                       1.5
   2664 South Litchfield Road
   Goodyear, AZ 85338
Renaissance Capital Growth & Income Fund III, Inc..........             1,640,891(9)                          19.0
   8080 North Central Expressway
   Suite 210/LB59
   Dallas, TX 75206
Wells Fargo Equity Capital, Inc............................               468,826(9)                           6.3
   One Montgomery Street
   West Tower, Suite 2530
   San Francisco, CA 94104
All executive officers and directors as                                 2,462,938                             31.0
a group (6 persons) (10)...................................
</TABLE>
(1)  Unless otherwise  indicated,  each of the persons named has sole voting and
     investment power with respect to the shares reported.
(2)  Shares of Common Stock which an  individual or group has a right to acquire
     within 60 days  pursuant to the  exercise of options or warrants are deemed
     to be outstanding for the purpose of computing the 
                                       10
<PAGE>
     percentage  ownership of such individual or group, but are not deemed to be
     outstanding  for the purpose of computing the  ownership  percentage of any
     other person shown in the table.  On the Record Date,  the date as of which
     these  percentages  are calculated,  there were 6,986,324  shares of Common
     Stock issued and outstanding.
(3)  Excludes  40,000  shares of  Common  Stock  held of  record by trusts  with
     Jeannie L. Howells,  the former wife of Mr. Howells, for the benefit of Mr.
     Howells' children. Includes 385,000 shares of Common Stock that Mr. Howells
     has the right to acquire upon the exercise of stock options granted outside
     of the Stock Option Plan which are exercisable within 60 days.
(4)  Excludes 300,000 shares of Common Stock issuable upon the exercise of stock
     options which have not yet vested and which are not  exercisable  within 60
     days.
(5)  Includes  385,000  shares of Common Stock that Mr. Puglisi has the right to
     acquire upon the  exercise of stock  options  granted  outside of the Stock
     Option Plan which are exercisable within 60 days.
(6)  Includes  130,000  shares of Common Stock that Mr. Brennan has the right to
     acquire upon the exercise of stock  options  granted  pursuant to the Stock
     Option Plan which are exercisable within 60 days.
(7)  Includes  15,500 shares held for the benefit of a minor child of Mr. Holmes
     and 24,000  shares  held by his spouse for which  shares Mr.  Holmes may be
     deemed to be the  "beneficial  owner" for  purposes of Rule 13d-3 under the
     Exchange  Act.  Includes  50,000 shares of Common Stock that Mr. Holmes has
     the right to acquire upon the exercise of stock options  granted outside of
     the Stock Option Plan which are exercisable within 60 days.
(8)  Includes 83,333 shares that Mr. Strasberg has the right to acquire upon the
     exercise of stock options  granted  pursuant to the Stock Option Plan which
     are exercisable within 60 days.
(9)  Reflects  shares of Common Stock that would be issued to these parties upon
     the  conversion of the 9% Convertible  Debentures  issued by the Company to
     these parties, assuming that such conversion was effected at the conversion
     price.   Russell  Cleveland  exercises  control  over  the  9%  Convertible
     Debenture  owned  by  Renaissance.  Richard  K.  Green  is  the  designated
     representative  of Wells Fargo and, as such,  exercises control over the 9%
     Convertible Debenture held by Wells Fargo. Renaissance and Wells Fargo have
     entered  into  agreements  with  Paradise  Valley  Securities,   Inc.,  the
     underwriter of the IPO (the  "Underwriter"),  pursuant to which they agreed
     not to convert their  respective 9% Convertible  Debentures  into shares of
     Common Stock prior to January 1, 1998, without the prior written consent of
     the Underwriter.
(10) Includes (i) 951,000  shares of Common  Stock which are  issuable  upon the
     exercise of stock options which are exercisable  within 60 days (131,000 of
     which were  granted  pursuant to the Stock Option Plan and 820,000 of which
     were granted  outside of the Stock Option Plan),  and (ii) 39,500 shares of
     Common  Stock that may be deemed to be  beneficially  owned as described in
     (7)  above.  Excludes  577,000  shares of Common  Stock  issuable  upon the
     exercise  of stock  options  which  have not yet  vested  and which are not
     exercisable within 60 days.
(11) Messrs. Howells,  Puglisi,  Brennan, Holmes and Strasberg have entered into
     agreements  with the Company  pursuant to which they agreed not to exercise
     their  respective  stock options that were  exercisable on December 6, 1996
     prior to  December  6, 1997,  except the  exercise  of the options by their
     estates in the event of their death or, in the case of  officers,  upon the
     termination of their employment with the Company. Furthermore, with respect
     to  such  stock  options  exercised  by  officers  after a  termination  of
     employment,  such  officers  have agreed not to transfer  any of the shares
     issued upon such exercise prior to December 6, 1997. Such persons have also
     entered into agreements with the Underwriter  pursuant to which they agreed
     not to sell,  prior to June 6, 1997,  any shares of Common  Stock  owned by
     them without the prior written consent of the Underwriter.


      PROPOSAL 2 - AMENDMENT OF THE POORE BROTHERS, INC. 1995 STOCK OPTION
       PLAN TO INCREASE THE NUMBER OF SHARES OF COMMON STOCK RESERVED FOR
       ISSUANCE THEREUNDER BY 500,000 SHARES, FROM 1,000,000 TO 1,500,000

         In May 1995,  the Board of Directors  of the Company  adopted the Poore
Brothers,  Inc.  1995 Stock  Option Plan (the "Stock  Option  Plan"),  which was
subsequently  approved  by the  Company's  stockholders.  The Stock  Option Plan
permits the grant of  "incentive  stock  options"  within the meaning 
                                       11
<PAGE>
of Section 422A of the Internal  Revenue Code of 1986,  as amended (the "Code"),
as well as  non-qualified  stock  options.  The  Stock  Option  Plan  originally
provided for the issuance of options to purchase up to 300,000  shares of Common
Stock. The Stock Option Plan was amended, effective August 30, 1996, pursuant to
which the number of shares of Common Stock reserved for issuance under the Stock
Option Plan was increased to 1,000,000 shares. As of April 28, 1997,  options to
purchase  an  aggregate  of  933,336  shares of Common  Stock were  granted  and
outstanding  under the Stock Option Plan and a total of 66,664  shares of Common
Stock remained available for future grants under the Stock Option Plan. In order
to provide for sufficient shares of Common Stock for future grants, the Board of
Directors has amended the Stock Option Plan, subject to stockholder approval, to
provide  that the number of shares of Common Stock  reserved for issuance  under
the Stock  Option  Plan be  increased  by  500,000  shares,  from  1,000,000  to
1,500,000.  The  Stock  Option  Plan,  as so  amended,  is hereby  submitted  to
stockholders of the Company for approval.

Approval of the Amendment to the Stock Option Plan

         Assuming  the  presence  of a  quorum,  the  proposal  to  approve  the
above-described amendment to the Stock Option Plan requires the affirmative vote
of a majority of the shares of Common Stock represented in person or by proxy at
the  Annual  Meeting.  Shares  will be voted for or  against  such  approval  in
accordance with the specifications marked on the proxies applicable thereto, and
if no  specification  is made,  will be voted "FOR" approval of the amendment to
the Stock Option Plan.


         THE BOARD OF DIRECTORS RECOMMENDS THAT STOCKHOLDERS VOTE "FOR" APPROVAL
OF THE  AMENDMENT  TO THE STOCK  OPTION PLAN TO INCREASE THE NUMBER OF SHARES OF
COMMON STOCK RESERVED FOR ISSUANCE  THEREUNDER BY 500,000 SHARES, FROM 1,000,000
TO 1,500,000.

         A general description of the basic features of the Stock Option Plan is
set forth below.  Such  description is qualified in its entirety by reference to
the full text of the Stock Option Plan, a copy of which may be obtained  without
charge upon written  request to:  Secretary,  Poore  Brothers,  Inc., 2664 South
Litchfield Road, Goodyear, Arizona 85338.

Purpose

         The  purpose of the Stock  Option Plan is to provide  incentives  which
will attract and retain highly competent persons as directors,  officers and key
employees  of  the  Company  and  its   subsidiaries   by  providing  them  with
opportunities to acquire shares of Common Stock.

Administration

         The Stock  Option Plan is  administered  by the Board of Directors or a
committee  appointed  by the Board of Directors  (a "Stock  Option  Committee"),
which  determines  the persons to whom options are  granted,  and the number and
terms of the options,  including  the exercise  price.  The Stock Option Plan is
currently  being  administered  by the Board of  Directors  and no Stock  Option
Committee has been appointed to date.

Eligibility; Grant of Awards

         Pursuant  to  the  Stock  Option  Plan,  directors,  officers  and  key
employees of the Company or its subsidiaries who have been selected by the Board
of  Directors  or the Stock Option  Committee  as  participants  are eligible to
receive grants of stock options under the Stock Option Plan. The Company and its
subsidiaries  currently  have  approximately  135  persons  who are so  eligible
(comprising all employees and directors).
                                       12
<PAGE>
         All  options  granted  under the Stock  Option  Plan are  evidenced  by
written option  agreements  between the option  holders and the Company.  Option
holders have no voting,  dividend,  or other rights of stockholders with respect
to shares of Common Stock  covered by their  options  prior to  exercising  such
options and becoming the holders of record of shares of Common Stock. No options
may be  exercisable  earlier  than six  months  after  the date of grant  and no
options  may have a term  longer  than ten years.  Certain  outstanding  options
provide for full vesting  upon a change of control of the Company.  With respect
to future option grants,  the Board of Directors and the Stock Option  Committee
retain the right to  provide  for full  vesting  upon a change of control of the
Company.

         The Stock  Option Plan  authorizes  the grant of both  incentive  stock
options  ("ISOs") within the meaning of Section 422 of the Internal Revenue Code
of 1986, as amended (the "Code"),  and  non-qualified  stock options  ("NQSOs");
provided,  however,  that  ISOs  may only be  granted  to  participants  who are
employees of the Company on the date of grant.  The exercise  price of the stock
options  will be  determined  by the  Board of  Directors  or the  Stock  Option
Committee when the stock options are granted,  subject to a minimum price (i) in
the case of ISOs of the fair market value of the Common Stock at the time of the
grant  and (ii) in the case of  NQSOs  of 85% of the  fair  market  value of the
Common Stock at the time of the grant, each as determined in accordance with the
Stock Option Plan.  Payment for shares of Common  Stock  acquired  pursuant to a
stock option granted under the Stock Option Plan is to be made in cash.  Payment
may also be made by any other  method  established  by the Board of Directors or
the Stock Option  Committee  including,  without  limitation,  the  tendering of
previously owned shares of Common Stock.

Shares Available; Nontransferability of Stock Options

         1,000,000  shares of Common Stock are  currently  reserved for issuance
under the Stock Option Plan.  If the  amendment to increase the number of shares
reserved  for  issuance   under  the  Stock  Option  Plan  is  approved  by  the
stockholders,  the number of shares of Common Stock  reserved for issuance under
the Stock  Option Plan will be  increased by 500,000  shares to  1,500,000.  Any
shares subject to an award which expires or is terminated unexercised will again
be available for issuance  under the Stock Option Plan.  Generally,  no award or
any right or interest therein is assignable or transferable.

Effect of Reorganization, Merger, Etc.

         Shares as to which  awards may be granted  under the Stock Option Plan,
and shares then subject to awards, will be adjusted by the Board of Directors or
the Stock Option  Committee in the event of a change in the number of issued and
outstanding  shares of Common  Stock  without new  consideration  to the Company
(such as by  stock  dividend,  stock  split,  recapitalization,  reorganization,
exchange  of shares,  liquidation,  combination  or other  changes in  corporate
structure affecting the Common Stock).

         In the case of any sale of assets, merger,  consolidation,  combination
or other corporate  reorganization  or restructuring of the Company with or into
another corporation that results in the outstanding Common Stock being converted
into or exchanged  for  different  securities,  cash or other  property,  or any
combination  thereof,  any  participant  to whom a stock option has been granted
will have the right upon  exercise of the option in whole or in part, to receive
the Acquisition Consideration (as defined below) receivable upon consummation of
the  transaction by a holder of the number of shares of Common Stock which might
have been obtained upon exercise of the stock option or portion thereof,  as the
case  may be,  immediately  prior  to the  Acquisition.  The  term  "Acquisition
Consideration"  means the kind and amount of securities,  cash or other property
or any  combination  thereof  receivable in respect of one share of Common Stock
upon  consummation  of  the  transaction.  In the  case  of  any  other  merger,
consolidation,   sale   of   assets,   acquisition   of   property   or   stock,
recapitalization or similar occurrence resulting in changes in the Common Stock,
the Board of Directors or the Stock Option Committee may 
                                       13
<PAGE>
authorize the issuance,  continuation  or assumption or stock options or provide
for other equitable adjustments as it shall deem equitable and appropriate.

Amendment and Termination of the Stock Option Plan

         The Board of Directors  may amend or terminate the Stock Option Plan at
any  time  but may not,  without  the  approval  of the  stockholders,  make any
amendment to the Stock Option Plan which shall (i) materially increase the total
number  of shares of Common  Stock  which may be issued  under the Stock  Option
Plan; (ii)  materially  increase the amount or type of stock options that may be
granted under the Stock Option Plan; (iii) materially modify the requirements as
to eligibility for stock options under the Stock Option Plan; or (iv) extend the
term of the Stock Option Plan.

Certain Federal Income Tax Considerations

         The following is intended only as a general guide as to certain federal
income tax  consequences  under current law for participants in the Stock Option
Plan  and  does  not  attempt  to  describe  all  potential  tax   consequences.
Furthermore,  tax consequences are subject to change and a taxpayer's particular
situation may be such that some variation of the described  rules is applicable.
Accordingly,  each  participant  has been  advised to consult his or her own tax
advisor  with  respect to the tax  consequences  of  participating  in the Stock
Option Plan.

         No tax  obligation  will arise for the optionee or the Company upon the
granting of either ISOs or NQSOs under the Stock Option Plan. Upon exercise of a
NQSO,  an optionee  will  recognize  ordinary  income in an amount  equal to the
excess,  if any, of the fair market  value on the date of exercise of the Common
Stock acquired over the exercise price of the stock option.  The Company will be
entitled to a tax deduction in an amount equal to the ordinary income recognized
by the  optionee.  Any  additional  gain  or loss  realized  by an  optionee  on
disposition  of the Common Stock  generally  will be capital gain or loss to the
optionee  and will not result in any  additional  tax  deduction to the Company.
Because a NQSO cannot be  exercised  prior to six months from the date of grant,
the  taxable  event  arising  from  exercise of NQSOs by officers of the Company
subject to Section 16(b) of the Exchange Act occurs on the date the stock option
is  exercised.  The income  recognized  at the end of any  deferred  period will
include any  appreciation  in the value of the Common  Stock during that period,
and the  capital  gain  holding  period  of the  Common  Stock for  purposes  of
obtaining  long-term  capital gain treatment will not begin until the completion
of such period.

         Upon the  exercise  of an ISO,  an  optionee  recognizes  no  immediate
taxable income. The tax cost is deferred until the optionee ultimately sells the
underlying  shares of Common  Stock.  If the  optionee  does not  dispose of the
option  shares  within two years from the date the stock  option was granted and
within one year after the exercise of the stock option ("holding periods"),  and
the option is exercised no later than three months after the  termination of the
optionee's  employment,  the gain on the sale  will be  treated  as a  long-term
capital gain.  Subject to the  limitations in the Stock Option Plan,  certain of
these holding periods and employment  requirements  are liberalized in the event
of the  optionee's  death or disability  while  employed  with the Company.  The
Company  is not  entitled  to any tax  deduction,  except  that if the  stock is
disposed of prior to satisfying the holding periods described above, the gain on
the sale of such Common  Stock equal to the lesser of (i) the fair market  value
of the Common  Stock on the date of exercise  minus the option price or (ii) the
amount  realized  on  disposition  minus the  option  price will be taxed to the
optionee as ordinary  income and the Company  will be entitled to a deduction in
the same amount.  Any  additional  gain or loss  recognized  by an optionee upon
disposition  of shares prior to the  expiration of the holding  period  outlined
above generally will be capital gain or loss to the optionee and will not result
in any  additional tax deduction to the Company.  The "spread"  between the fair
market value of the option stock and option price upon  exercise of an ISO is an
item of adjustment used in the computation of the  "alternative  minimum tax" of
the optionee under the Code. The tax benefits which 
                                       14
<PAGE>
might otherwise  accrue to an optionee may be affected by the imposition of such
tax if applicable in the optionee's individual circumstances.

Awards Under the Stock Option Plan

         The following  table  presents  information  with respect to the dollar
value and the number of awards  outstanding as of April 15, 1997 under the Stock
Option Plan:
<TABLE>
<CAPTION>
                                                                                            Number of
                                                                                     Shares of Common Stock
                                                                  Value of Stock         Underlying Stock
                             Participant                           Options (1)            Options Granted
                             -----------                           -----------            ---------------
        <S>                                                          <C>                     <C>    
        Mark S. Howells....................................            ---                         0 (2)
        Eric J. Kufel......................................            (3)                   300,000
        Jeffrey J. Puglisi.................................            ---                         0 (4)
        David J. Brennan...................................         $168,750                 130,000
        Parris H. Holmes, Jr...............................            ---                         0 (5)
        Robert C. Pearson..................................            ---                         0
        Aaron M. Shenkman..................................            ---                         0
        All current executive officers, as a group.........           12,875                 578,000
        All current directors who are not executive
        officers, as a group...............................          168,750                 130,000 (6)
        All employees, including all current officers who
        are not executive officers, as a group.............          347,752                 225,336
</TABLE>

(1)  The difference  between the aggregate  option exercise price and the market
     value of the underlying shares at April 15, 1997 ($2.9375 per share).
(2)  Although Mr. Howells has not been granted any stock options under the Stock
     Option Plan,  he has been granted  Non-Plan  Options (as defined  below) to
     purchase (i) 275,000  shares of Common Stock at an exercise price of $1.082
     per share,  (ii)  100,000  shares of Common  Stock at an exercise  price of
     $1.250 per share and (iii)  10,000  shares of Common  Stock at an  exercise
     price of $3.50 per share.
(3)  Option  exercise  price is greater than the market value of the  underlying
     shares at April 15, 1997.
(4)  Although Mr. Puglisi has not been granted any stock options under the Stock
     Option Plan, he has been granted  Non-Plan  Options to purchase (i) 275,000
     shares of Common  Stock at an  exercise  price of $1.082  per  share,  (ii)
     100,000 shares of Common Stock at an exercise price of $1.250 per share and
     (iii)  10,000  shares of  Common  Stock at an  exercise  price of $3.50 per
     share.
(5)  Although Mr.  Holmes has not been granted any stock options under the Stock
     Option Plan, he has been granted Non-Plan Options to purchase 50,000 shares
     of Common Stock at an exercise price of $1.082 per share.
(6)  In addition,  such persons have been granted Non-Plan Options to purchase a
     total of 820,000  shares of Common Stock with an average  exercise price of
     $1.18 per share.

New Plan Benefits

         Because  the  Stock  Option  Plan is a  discretionary  plan,  it is not
possible to  determine  what awards the Board of  Directors  or the Stock Option
Committee will grant under the Stock Option Plan in the future.
                                       15
<PAGE>
Stock Options Granted Outside of the Stock Option Plan

         In addition to stock options  granted under the Stock Option Plan,  the
Company has granted stock options to Messrs.  Puglisi,  Howells and Holmes which
do not fall under the Stock Option Plan  ("Non-Plan  Options").  As of April 15,
1997,  Non-Plan  Options  to  purchase  820,000  shares  of  Common  Stock  were
outstanding,  with an average  exercise  price of $1.18 per share.  The Non-Plan
Options  vested on their  respective  dates of grant,  expire ten years from the
date of grant and do not  terminate if such persons cease to be Directors of the
Company.

                COMPLIANCE WITH SECTION 16(a) OF THE EXCHANGE ACT

         Paragraph  Section  16(a) of the Exchange  Act  requires the  Company's
directors  and  executive  officers,  and  persons  who own more than 10% of the
Company's Common Stock, to file with the Commission initial reports of ownership
and reports of changes in ownership of Common Stock and other equity  securities
of the  Company.  Officers,  directors  and greater  than 10%  stockholders  are
required by  Commission  regulation  to furnish  the Company  with copies of all
Section 16(a) reports they file.  To the  Company's  knowledge,  based solely on
review of the  copies of such  reports  furnished  to the  Company  and  written
representations,  during the fiscal year ended  December 31,  1996,  all Section
16(a) filing requirements applicable to its officers, directors and greater than
10%  beneficial  owners were  complied  with,  except that the Form 3's (Initial
Statements of Beneficial Ownership of Securities) of the officers, directors and
greater than 10% beneficial  owners at the time of the  consummation  of the IPO
(including  Mark S.  Howells,  Jeffrey J. Puglisi,  David J. Brennan,  Parris H.
Holmes, Jr., Robert C. Pearson,  Jeffrey H. Strasberg,  James M. Poore,  Kenneth
Charbonneau,  Michael J. DePinto, Wendell T. Jones, Renaissance and Wells Fargo)
were filed shortly after the effective date of the IPO.


                  STOCKHOLDER PROPOSALS FOR 1998 ANNUAL MEETING

         Proposals of  stockholders  intended to be presented at the 1998 Annual
Meeting of Stockholders  should be submitted by certified  mail,  return receipt
requested,  and must be  received  by the  Company  at its  principal  executive
offices in Goodyear,  Arizona on or before December 31, 1997, to be eligible for
inclusion in the Company's proxy statement relating to that meeting.


                                  ANNUAL REPORT

         A copy of the Company's  Annual  Report,  which includes a copy of Form
10-KSB for the fiscal  year ended  December  31,  1996,  accompanies  this Proxy
Statement. The Company will provide copies of any exhibits to the Form 10-KSB to
each  stockholder  of record as of the Record Date,  upon request of such person
and such  person's  payment of the Company's  reasonable  expenses of furnishing
such exhibit.
                                       16
<PAGE>
                                 OTHER BUSINESS

         The Board of  Directors  does not know of any  business  to be  brought
before the Annual  Meeting  other than the  matters  described  in the Notice of
Annual Meeting. However, if any other matters are properly presented for action,
it is the intention of each person named in the accompanying  proxy to vote said
proxy in accordance with his judgment on such matters.

         The  Company's  principal  executive  offices are located at 2664 South
Litchfield Road, Goodyear,  Arizona 85338, and the Company's telephone number is
(602) 925-0731.

                                        By Order of the Board of Directors


                                        Eric J. Kufel
                                        President and Chief Executive Officer

Goodyear, Arizona
April 29, 1997


         IT IS IMPORTANT THAT PROXIES BE RETURNED PROMPTLY.  STOCKHOLDERS WHO DO
NOT EXPECT TO ATTEND THE ANNUAL  MEETING AND DESIRE  THEIR STOCK TO BE VOTED ARE
URGED  TO  DATE,  SIGN  AND  RETURN  THE  ACCOMPANYING  PROXY  IN  THE  ENCLOSED
SELF-ADDRESSED ENVELOPE. NO POSTAGE IS REQUIRED IF MAILED IN THE UNITED STATES.
                                       17
<PAGE>
                                                                      Appendix A
                                                             (EDGAR Filing only)

                   POORE BROTHERS, INC. 1995 STOCK OPTION PLAN


                  1. Purpose.  The Poore  Brothers,  Inc. 1995 Stock Option Plan
(the  "Plan") is intended to provide  incentives  which will  attract and retain
highly  competent  persons as  directors,  officers  and key  employees of Poore
Brothers,   Inc.  (the  "Company")  and  its   subsidiaries  by  providing  them
opportunities  to  acquire  shares of  Common  Stock,  par value  $.01 per share
("Common Stock"), of the Company.

                  2.  Administration.   The  Plan  will  be  administered  by  a
committee of the Board of Directors (the  "Committee")  which shall be comprised
of one or more  directors  who shall be  ineligible  to  receive  options  while
serving  as a member of the  Committee;  provided,  however,  that if the Common
Stock of the Company  becomes  registered  under the Securities  Exchange Act of
1934,  as amended (the "1934  Act"),  members of the  Committee  must qualify as
disinterested  persons  within the meaning of Rule 16b-3 under the 1934 Act. The
Committee is  authorized,  subject to the  provisions  of the Plan, to establish
such rules and  regulations as it deems necessary for proper  administration  of
the Plan and to make such  determinations and  interpretations  and to take such
action in  connection  with the Plan as it deems  necessary  or  advisable.  All
determinations  and  interpretations  made by the Committee shall be binding and
conclusive on all participants and their legal representatives. No member of the
Board,  no  member  of the  Committee  and no  employee  of the  Company  or its
subsidiaries  shall be liable for any act or failure  to act  hereunder,  by any
other  member or employee or by an agent to whom duties in  connection  with the
administration  of this Plan have been  delegated  or,  except in  circumstances
involving his bad faith,  gross  negligence or fraud,  for any act or failure to
act by the member or employee.

                  3. Participants.  Participants will consist of such directors,
officers and key employees of the Company or its  subsidiaries  as the Committee
in its  sole  discretion  determines  to be  significantly  responsible  for the
success  and  future  growth  and  profitability  of the  Company  and  whom the
Committee  may  designate  from time to time to receive  Stock Options under the
Plan.  Designation  of a participant in any year shall not require the Committee
to  designate  such person to receive a Stock  Option in any other year or, once
designated, to receive the same type or amount of Stock Option as granted to the
participant in any year.  The Committee  shall consider such factors as it deems
pertinent in selecting  participants  and in determining  the type and amount of
their respective Stock Options.

                  4. Shares  Reserved  under the Plan.  One Million  (1,000,000)
shares of authorized but unissued  shares of Common Stock are reserved for issue
and may be issued in connection  with Stock Options  granted under the Plan. Any
shares  subject to Stock Options or issued under such options may  thereafter be
subject  to new  options  under  this  Plan if there is a lapse,  expiration  or
termination of any such options prior to issuance of the shares or if shares are
issued under such options and thereafter are reacquired by the Company  pursuant
to  rights  reserved  by the  Company  upon  issuance  thereof,  subject  to any
Securities and Exchange  Commission  rules  regarding the  availability  of such
shares, if applicable.

                  5. Stock  Options.  Stock  Options will consist of awards from
the Company, in the form of agreements, which will enable the holder to purchase
a  specific  number  of  shares  of  Common  Stock,  at set terms and at a fixed
purchase price, subject to adjustment as hereinafter provided. Stock Options may
be "incentive  stock options"  within the meaning of Section 422 of the Internal
Revenue  Code  ("Incentive  Stock  Options")  or  Stock  Options  which  do  not
constitute Incentive Stock Options ("Nonqualified Stock Options"). The Committee
will have the authority to grant to any  participant one or more Incentive Stock
Options,  Nonqualified Stock Options, or both types of Stock Options. Each 
                                       18
<PAGE>
Stock Option shall be subject to such terms and conditions  consistent  with the
Plan as the  Committee  may impose from time to time,  subject to the  following
limitations:

                           a)  Exercise   Price.   Each  Stock  Option   granted
hereunder  shall  have  such  per-share  exercise  price  as the  Committee  may
determine at the date of grant;  provided,  however, that the per-share exercise
price for Incentive Stock Options shall not be less than 100% of the Fair Market
Value of the  Common  Stock on the date the  option is  granted;  and  provided,
further,  that the per-share exercise price for Nonqualified Stock Options shall
not be less than 85% of the Fair  Market  Value of the Common  Stock on the date
the option is granted.

                           b) Payment of  Exercise  Price.  The option  exercise
price  may be paid by check  or,  in the  discretion  of the  Committee,  by the
delivery of shares of Common  Stock,  or a  combination  thereof,  or such other
consideration as the Committee may deem appropriate.

                           c) Exercise  Period.  Stock Options granted under the
Plan shall be  exercisable  at such time or times and  subject to such terms and
conditions as shall be determined by the Committee;  provided,  however, that no
Stock Options shall be  exercisable  earlier than six months after the date they
are granted. In addition,  Stock Options shall not be exercisable later than ten
years after the date they are granted. All Stock Options shall terminate at such
earlier times and upon such conditions or  circumstances  as the Committee shall
in its discretion set forth in such Stock Option at the date of grant.

                           d) Limitations on Incentive Stock Options.  Incentive
Stock  Options may be granted  only to  participants  who are  employees  of the
Company or one of its subsidiaries  (within the meaning of Section 424(f) of the
Internal  Revenue Code) at the date of grant.  The  aggregate  Fair Market Value
(determined  as of the time the  option is  granted)  of the  Common  Stock with
respect to which Incentive Stock Options are exercisable for the first time by a
participant  during any  calendar  year (under all option  plans of the Company)
shall not exceed $100,000.00.  Incentive Stock Options may not be granted to any
participant  who,  at the  time of  grant,  owns  stock  possessing  (after  the
application  of the  attribution  rules of Section 424(d) of the Code) more than
10% of the total  combined  voting power of all classes of stock of the Company,
unless the option  price is fixed at not less than 110% of the Fair Market Value
of the  Common  Stock on the date of grant and the  exercise  of such  option is
prohibited  by its terms  after the  expiration  of five  years from the date of
grant of such option.

                  6. Adjustment Provisions.

                           a) If the Company shall at any time change the number
of issued shares of Common Stock without new  consideration to the Company (such
as by stock dividend, stock split, recapitalization, reorganization, exchange of
shares,  liquidation,   combination  or  other  change  in  corporate  structure
affecting  the Common  Stock),  the total number of shares  available  for Stock
Options under this Plan shall be appropriately adjusted and the number of shares
covered by each  outstanding  Stock  Option  and the  reference  price  shall be
adjusted so that the net value of such Stock Option shall not be changed.

                                    (1)  In the  case  of any  sale  of  assets,
merger,   consolidation,   combination  or  other  corporate  reorganization  or
restructuring of the Company with or into another  corporation  which results in
the  outstanding  Common Stock being  converted  into or exchanged for different
securities,   cash  or  other   property,   or  any   combination   thereof  (an
"Acquisition"),  subject  to the  provisions  of this  Plan  and any  limitation
applicable to the Stock Option,  any participant to whom a Stock Option has been
granted shall have the right thereafter and during the term of the Stock Option,
to  receive  upon  exercise   thereof  in  whole  or  in  part  the  Acquisition
Consideration  (as defined below) receivable upon the Acquisition by a holder of
the  number of shares  of Common  Stock  which  might  have been  obtained  upon
exercise of the Stock Option or portion thereof, as the case may be, immediately
prior to the Acquisition.
                                       19
<PAGE>
                  The term "Acquisition  Consideration"  shall mean the kind and
amount  of  securities,  cash  or  other  property  or any  combination  thereof
receivable  in respect  of one share of Common  Stock  upon  consummation  of an
Acquisition.

                           (b) Notwithstanding any other provision of this Plan,
the Committee may  authorize the issuance,  continuation  or assumption of Stock
Options or provide for other equitable  adjustments  after changes in the Common
Stock  resulting  from  any  other  merger,   consolidation,   sale  of  assets,
acquisition  of property or stock,  recapitalization  reorganization  or similar
occurrence  upon  such  terms  and  conditions  as it  may  deem  equitable  and
appropriate.

                  7. Nontransferability.

                           a) Each  Stock  Option  granted  under  the Plan to a
participant  shall not be  transferable  and shall be  exercisable,  during  the
participant's lifetime, only by the participant.

                           b) If the  participant  shall  cease  to be  either a
director or a regular full-time  employee of the Company or its subsidiaries for
any reason  other than a  termination  for cause or a  termination  by reason of
death,  any unexercised  portion of said Stock Option shall terminate sixty (60)
days after the date of the termination of employment,  or upon the expiration of
the Stock Option, whichever shall first occur.

                           c) If the event that the participant's  employment is
terminated  for  cause,  the  unexercised  portion  of the  Stock  Option  shall
terminate  immediately  upon the giving of the notice of such  termination.  For
purposes  of  this  paragraph,  "for  cause"  shall  mean  incompetence,   gross
negligence, insubordination, conviction of a felony or willful misconduct by the
participant  as  determined  in good  faith  by the  Board of  Directors  of the
Company,  the  Committee  or the Board of  Directors  of the  subsidiary  of the
Company by which the  participant  is  employed.  Nothing in this Plan or in any
Stock Option granted  pursuant to this Plan shall confer on any  participant the
right to continue in the employ of the  Company or any of its  subsidiaries,  or
interfere in any way with the right of the Company or any of its subsidiaries to
terminate the participant's employment at any time.

                           d) In the event of the death of the participant,  the
participant's  estate shall have the privilege of  exercising  any Stock Options
not theretofore exercised by the participant, to the extent that the participant
was entitled to exercise such rights on the date of the participant's death; but
in such event,  the period of time within  which the purchase or exercise may be
made  shall be the  earlier  of (a) 180 days  next  succeeding  the death of the
participant or (b) the expiration of the term of the Stock Option.

                  8. Other  Provisions.  The award of any Stock Option under the
Plan may also be subject to such other provisions  (whether or not applicable to
any Stock Option awarded to any other  participant) as the Committee  determines
appropriate,  including  without  limitation,  provisions  for  the  installment
purchase  of  Common  Stock  under  Stock  Options,  provisions  to  assist  the
participant  in financing the  acquisition  of Common Stock,  provisions for the
forfeiture of, or restrictions on resale or other disposition of shares acquired
under  any  form  of  Stock  Option,   provisions   for  the   acceleration   of
exercisability  or vesting of Stock  Options in the event of a change of control
of the  Company,  provisions  for the  payment of the value of Stock  Options to
participants in the event of a change of control of the Company,  provisions for
the  forfeiture  of, or provisions  to comply with federal and state  securities
laws, or  understandings  or conditions  as to the  participant's  employment in
addition to those specifically provided for under the Plan.
                                       20
<PAGE>
                  9. Fair Market Value.  For purposes of this Plan and any Stock
Options  awarded  hereunder,  "Fair  Market  Value"  shall be the average of the
highest  and lowest sale prices for the  Company's  Common  Stock on the date of
calculation (or on the last preceding trading date if the Company's Common Stock
was not traded on the date of  calculation)  if the  Company's  Common  Stock is
readily tradable on a national  securities  exchange or other market system, and
if the Company's Common Stock is not readily  tradable,  Fair Market Value shall
mean the amount  determined  in good faith by the  Committee  as the fair market
value of the Common Stock of the Company.

                  10.  Withholding.  All payments or distributions made pursuant
to the Plan shall be net of any  amounts  required  to be  withheld  pursuant to
applicable federal, state and local tax withholding requirements. If the Company
proposes or is required to distribute  Common Stock pursuant to the Plan, it may
require the  recipient to remit to it an amount  sufficient  to satisfy such tax
withholding  requirements  prior to the  delivery of any  certificates  for such
Common Stock.  The Committee may, in its discretion and subject to such rules as
it may adopt, permit a participant to pay all or a portion of the federal, state
and local  withholding  taxes  arising  in  connection  with the  exercise  of a
Nonqualified  Stock  Option by election to have the Company  withhold  shares of
Common Stock having a Fair Market Value equal to the amount to be withheld.

                  11.  Tenure.  A  participant's  right,  if any, to continue to
serve the  Company  or a  subsidiary  of the  Company as an  officer,  director,
employee,  or  otherwise,  shall not be  enlarged or  otherwise  affected by his
designation as a participant under the Plan.

                  12. Duration, Amendment and Termination. No Stock Option shall
be granted more than ten years after the date of the approval of the Plan by the
stockholders of the Company,  provided,  however,  that the terms and conditions
applicable  to any Stock Option  granted  prior to such date may  thereafter  be
amended or modified by mutual agreement  between the Company and the participant
or such other  persons as may then have an  interest  therein.  Also,  by mutual
agreement  between the Company and a  participant  hereunder  or under any other
present or future  plan of the  Company,  Stock  Options  may be granted to such
participant in substitution  and exchange for, and in cancellation of, any Stock
Options previously granted such participant under the Plan, or any other present
or future plan of the Company.  The Board of  Directors  may amend the Plan from
time to time or terminate the Plan at any time. However, no action authorized by
this  paragraph  shall reduce the amount of any existing  Stock Option or change
the terms and conditions thereof without the participant's consent. No amendment
of the Plan shall,  without  approval of the  stockholders  of the Company,  (i)
materially  increase  the total  number of shares  which may be issued under the
Plan; (ii)  materially  increase the amount or type of Stock Options that may be
granted  under  the  Plan;  (iii)  materially  modify  the  requirements  as  to
eligibility  for Stock Options under the Plan;  (iv) result in any member of the
Committee  losing his or her status as a  disinterested  person under Rule 16b-3
under the 1934 Act; or (vi) extend the term of this Plan.

                  13. Governing Law. The Plan,  Stock Options granted  hereunder
and action  taken in  connection  herewith  shall be governed  and  construed in
accordance  with the laws of the State of Delaware  (regardless  of the law that
might  otherwise  govern under  applicable  Delaware  principles  of conflict of
laws).

                  14.  Government  Regulations.  The  Plan  and  the  grant  and
exercise of Stock Options  hereunder,  and the obligation of the Company to sell
and deliver shares under such Benefits, shall be subject to all applicable laws,
rules and regulations,  including without  limitation all applicable federal and
state securities laws.
                                       21
<PAGE>
                  15. Stockholder Approval. The Plan was adopted by the Board of
Directors of the Company on May 25, 1995. The Plan and any Stock Options granted
thereunder shall be null and void if stockholder approval is not obtained within
twelve (12) months of the adoption of the Plan by the Board of Directors.
                                       22
<PAGE>
                                                                      Appendix B
                                  FORM OF PROXY
                              POORE BROTHERS, INC.
                           2664 SOUTH LITCHFIELD ROAD
                             GOODYEAR, ARIZONA 85338

           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

The undersigned  hereby appoints Eric J. Kufel and Thomas W. Freeze, and each of
them, with full power of substitution, as proxies of the undersigned to vote all
shares of common stock,  par value $.01 per share, of Poore Brothers,  Inc. (the
"Company")  held of record by the  undersigned  on April 28, 1997,  at an Annual
Meeting  of  Stockholders  of the  Company  to be held on June  12,  1997 or any
adjournment of postponement  thereof (the "Annual Meeting"),  on the matters set
forth on the reverse  side of this Proxy,  and,  in their  discretion,  upon all
matters  incident  to the  conduct  of the  Annual  Meeting  and upon such other
matters as may properly be brought before the Annual Meeting. This proxy revokes
all prior proxies given by the undersigned.

This proxy, when properly executed, will be voted in the manner directed herein.
If no  direction  is made,  this proxy will be voted FOR approval of Proposals 1
and 2.

Receipt of the Notice of Annual Meeting of Stockholders and the Proxy Statement,
dated April 29, 1997, is hereby acknowledged.

                           (CONTINUED ON REVERSE SIDE)
                                       23
<PAGE>
                          (CONTINUED FROM REVERSE SIDE)

1.   ELECTION OF DIRECTORS

     FOR all nominees listed at right: ___        Nominees:  Marks  S.  Howells,
     WITHHELD all nominees listed at right: ___   Eric  J.  Kufel,   Jeffrey  J.
                                                  Puglisi,   Parris  H.  Holmes,
                                                  Jr., Robert C. Pearson,  Aaron
                                                  M. Shenkman                   
                                                  
     FOR, except vote withheld from the following nominee(s):

     _____________________________________________________________


2.   TO APPROVE AN AMENDMENT TO THE COMPANY'S  STOCK OPTION PLAN TO INCREASE THE
     NUMBER OF SHARES  OF COMMON  STOCK  RESERVED  FOR  ISSUANCE  THEREUNDER  BY
     500,000 SHARES, FROM 1,000,000 TO 1,500,000.

     FOR: ___
     AGAINST: ___
     ABSTAIN: ___


3.   TO CONSIDER AND ACT UPON SUCH OTHER  BUSINESS AS MAY  PROPERLY  COME BEFORE
     THE ANNUAL MEETING OR ANY ADJOURNMENT OR POSTPONEMENT THEREOF.

THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS.

THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR PROPOSALS 1 AND 2.

PLEASE MARK BOXES IN BLUE OR BLACK INK.

YOUR  VOTE IS  IMPORTANT.  PLEASE  MARK,  SIGN,  DATE AND MAIL THIS  PROXY  CARD
PROMPTLY USING THE ENCLOSED ENVELOPE.

         _______________________________________ 
         Name (please print)

         _______________________________________ 
         Name of Corporation (if applicable)

         (By)___________________________________    (Date)___________, 1997
         Signature

Note: Please sign exactly as name appears on stock certificate.  When shares are
held by joint  tenants,  both should sign.  When signing as attorney,  executor,
administrator,  trustee  or  guardian,  please  give  full  title as such.  If a
corporation, please sign in full corporate name by President or other authorized
officer. If a partner, please sign in partnership name by authorized person.
                                       24


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