STOKELY VAN CAMP INC
10-K405, 1997-03-26
BOTTLED & CANNED SOFT DRINKS & CARBONATED WATERS
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                                 United States
                      Securities and Exchange Commission
                           Washington, D.C.   20549
                                       
                                   Form 10-K
                                       
              X   Annual Report Pursuant to Section 13 or 15 (d) of
                      the Securities Exchange Act of 1934
                                       
                 For the fiscal year ended  December 31, 1996
                                       
                 Transition Report Pursuant to Section 13 or 15(d) of
                      the Securities Exchange Act of 1934
                                       
                         Commission file number 1-2944
                                       
                            Stokely-Van Camp, Inc.
            (Exact name of registrant as specified in its charter)
                                       

         Indiana                                       35-0690290

 (State or other jurisdiction of                     (I.R.S. Employer
 incorporation or organization)                      Identification Number)


          Quaker Tower P.O. Box 049001 Chicago, Illinois   60604-9001
             (Address of principal executive offices and Zip Code)
                                       
       Registrant's telephone number, including area code:  312-222-7111

          Securities registered pursuant to Section 12(b) of the Act:
                                       
                                                    Name of Each Exchange on
 Title of Each Class                                    Which Registered

5% Cumulative Prior Preference                       New York Stock Exchange
Stock, $20 Par Value

Common Stock, $1 Par Value                                  None


Indicate  by  check  mark whether the registrant: (1)  has  filed  all  reports
required to be filed by Section 13 or 15(d) of the Securities Exchange  Act  of
1934  during  the  preceding 12 months (or for such  shorter  period  that  the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.
Yes  X    No  

Indicate by check mark if disclosure of delinquent filers pursuant to Item  405
of  Regulation S-K is not contained herein, and will not be contained,  to  the
best  of  registrant's knowledge, in definitive proxy or information statements
incorporated  by  reference in Part III of this Form 10-K or any  amendment  to
this Form 10-K.[X]

Registrant  had  2,989,371 shares of common stock outstanding on  December  31,
1996,  all of which were owned by The Quaker Oats Company.  There is no trading
market for the registrant's voting stock held by non-affiliates.


                               TABLE OF CONTENTS

PART I                                                                     PAGE

      ITEM 1.     Business                                                 1
      ITEM 2.     Properties                                               1
      ITEM 3.     Legal Proceedings                                        1
      ITEM 4.     Submission of Matters to a Vote of
                  Security-Holders                                         N/A

PART II

      ITEM 5.     Market for Registrant's Common
                  Equity and Related Stockholder Matters                   2
      ITEM 6.     Selected Financial Data                                  2
      ITEM 7.     Management's Discussion and Analysis of Financial
                  Condition and Results of Operations                      3-5
      ITEM 8.     Financial Statements and Supplementary Data              6-16
      ITEM 9.     Changes in and Disagreements With Accountants
                  on Accounting and Financial Disclosure                   N/A

PART III

      ITEM 10.    Directors and Executive Officers of
                  the Registrant                                           17
      ITEM 11.    Executive Compensation                                   17-20
      ITEM 12.    Security Ownership of Certain
                  Beneficial Owners and Management                         20-21
      ITEM 13.    Certain Relationships and Related
                  Transactions                                             21

PART IV

      ITEM 14.    Exhibits and Financial Statement Schedules
      (a)(1)      Financial Statements
                  Consolidated Financial Statements of Stokely-Van Camp,
                  Inc. and subsidiaries are incorporated under Item 8
                  of this Form 10-K
      (a)(2)&(d)  Financial Statement Schedules
                  Schedule X - Supplementary Income Statement
                  Information                                              22
      (a)(3)&(c)  Exhibits
                  3(a) Restated Articles of Incorporation of Stokely-Van
                       Camp, Inc. as of February 14, 1994 (incorporated
                       by reference to the Company's Form 10-K for the
                       year ended June 30, 1995, file number 1-2944)
                  3(b) By-Laws of Stokely-Van Camp, Inc. (incorporated
                       by reference to the Company's Form 10-K for the
                       year ended June 30, 1985, file number 1-2944)
                  10(a)(1) GATORADE Trust Agreement dated January 1, 1984
                       (incorporated by reference to the Company's Form
                       10-K for the fiscal year ended June 30, 1984,
                       file number 1-2944)
                  10(a)(2) First Amendment to GATORADE Trust Agreement
                       dated January 1, 1984, effective January 1, 1993
                       (incorporated by reference to the Company's Form
                       10-KT for the transition period ended December 31,
                       1995, file number 1-2944)
                  21   Subsidiaries of the Registrant                      23
SIGNATURES                                                                 24
                                   
                                   
                                   
                                   
                                   PART I

ITEM 1.   BUSINESS

Stokely-Van  Camp, Inc. and subsidiaries (the Company or Stokely)  has  been  a
wholly-owned  subsidiary of The Quaker Oats Company (Quaker) since  1983.   The
Company  was a processor, marketer and distributor of high-quality canned  food
and   beverage  products  to  retail  stores,  institutional  distributors  and
industrial  and  athletic users.  On June 8, 1995, the  Company  sold  its  Van
Camp's  pork  and  beans  business.  Consequently, the  majority  of  Stokely's
business  is  now  comprised of the Gatorade thirst quencher  business  in  the
United  States.  Gatorade thirst quencher is a beverage specifically  developed
to  quench thirst during periods of physical activity. Gatorade thirst quencher
is  marketed  through retail grocery stores, convenience stores,  food  service
distributors,  warehouse clubs and wholesalers, and is also  sold  directly  to
athletic,  institutional  and industrial users.  This  product  is  distributed
nationally  and  internationally and is primarily  sold  through  Quaker  sales
organizations  and  food  brokers.  The supply of raw  materials  for  Gatorade
thirst  quencher  has  been adequate and continuous.  The Company's  sales  are
seasonal, with over 70 percent of sales occurring between April and September.

Export sales in 1996, 1995 and 1994 were $19.8 million, $45.2 million and $55.2
million, respectively.

Fee Agreement

In  1984,  the  Company entered a novation of a series of agreements  with  the
trustee  of  the  Gatorade Trust, the contracting agent of  the  innovators  of
Gatorade  thirst quencher and their successors in interest, and renewed  rights
to manufacture and sell certain beverage products in return for payment of fees
based  on varying levels of sales.  In the event of failure by Stokely to  make
payments  to  the  Gatorade  Trust, the Trustee may cancel  the  Agreement  and
purchase back from Stokely, for a reasonable value, all trademarks and  foreign
patents  connected with the Gatorade thirst quencher business.   In  1993,  the
Agreement  was amended to provide certain alternatives to market and distribute
Gatorade  thirst quencher and to clarify certain aspects of the 1984 Agreement.
Except  for  these  changes,  in  all other  respects  the  1984  Agreement  is
reaffirmed and remains in full force and effect.

Competition

Stokely's  beverage business is highly competitive.  Following the  divestiture
of the Van Camp's business, the Company's two key competitors are Coca-Cola Co.
and  PepsiCo  Inc.  The principal competitive factors affecting  sales  include
quality,  price, brand image created by advertising, distribution effectiveness
and product availability.

Employees

The   total  number  of  Stokely  employees  as  of  December  31,  1996,   was
approximately 1,300.


ITEM 2.     PROPERTIES

On  behalf  of  the  Company, Quaker owns and operates five  plants,  including
manufacturing, filling and distribution facilities located in five  states.   A
facility  in Puerto Rico is also leased.  Quaker  is currently building  a  new
plant  near Atlanta, Georgia to replace the Newport, Tennessee plant which  was
sold  with  the Van Camp's business.  The majority of Gatorade thirst  quencher
sales  are shipped direct from the production sites.  In addition, Quaker  owns
or  leases  distribution  centers, two of which are shared  with  the  Company.
Other distribution centers are leased as needed throughout the year.  Sales and
administrative  office space is shared with Quaker.  Management  believes  that
manufacturing, distribution and office space owned and leased is  suitable  and
adequate for the business and production capacity is appropriately utilized.


ITEM 3.     LEGAL PROCEEDINGS

The  Company  is not a party to any pending legal proceedings or  environmental
clean-up  actions that it believes will have a material adverse effect  on  its
financial position or results of operations.



1

                                    PART II

ITEM 5.   MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS

Since  October 31, 1983, all outstanding shares of the Company's  common  stock
have  been  held by Quaker.  The stock is not listed on any stock  exchange  or
traded  on  any  market.  The Company did not pay any dividends on  its  common
stock in 1996, 1995 or 1994.

ITEM 6.

<TABLE>
<CAPTION>

SELECTED FINANCIAL DATA

                                                                      
                                                                      
                                                Year Ended December 31,
(Dollars in Millions)                1996    1995(a)    1994(b)      1993    1992(c)      
<S>                              <C>        <C>        <C>         <C>        <C>                                              
Net Sales                        $1,090.5   $1,130.3   $1,081.4    $979.5     $882.6           
Cost of Goods Sold                  540.7      586.9      564.6     499.1      426.1            
Income Before Income Taxes and                                                                                
   Cumulative Effect of                                                                                       
   Accounting Changes            $  211.9   $  215.6   $   84.2    $123.4     $122.2           
Provision for Income Taxes           87.0       79.2       35.3      49.5       48.6          
Income Before Cumulative Effect                                                                               
   of Accounting Changes            124.9      136.4       48.9      73.9       73.6             
Cumulative Effect of Accounting                                                                               
   Changes - Net of Tax                --         --        1.5        --       14.0       
Net Income                       $  124.9   $  136.4   $   47.4    $ 73.9     $ 59.6          

</TABLE>

                                 
                                               As of December 31,
(Dollars in Millions)             1996      1995     1994      1993     1992  
                                                                              
Property - Net                $  188.8    $141.7   $147.5    $137.4   $130.6
Total Assets                  $1,013.6    $877.5   $754.9    $689.2   $595.6 
Long-term Debt                $    0.3    $  0.5   $  0.7    $  0.7   $  1.0 
Redeemable Preference and                                                  
  Preferred Stock             $   15.3    $ 15.3   $ 15.3    $ 15.3   $ 15.3 
           
                                               

(a) 1995 results include a $44.9 million pretax gain for the divestiture of the
Van Camp's pork and beans business.

(b)1994  results  include a $9.4 million pretax restructuring  charge  for  Van
Camp's manufacturing consolidation and work force reductions.

(c) 1992 results include a $7.5 million reversal of a 1991 pretax charge for  a
recall of certain Van Camp's products.


2


ITEM 7.


MANAGEMENT'S DISCUSSION AND ANALYSIS OF
FINANCIAL CONDITION AND RESULTS OF OPERATIONS

This  report  discusses the year ended December 31, 1996, which represents  the
first  calendar-year reporting cycle since the Company changed from a  June  30
fiscal year.

The  comparisons of the 1996 results to those of 1995, and of 1995 to 1994  are
affected  by the divestiture of the Van Camp's business on June 8, 1995.   (See
Note  2 to the Consolidated Financial Statements for further discussion of  the
divestiture).   As  a  result  of  the  divestiture,  comparative  results  are
difficult  to  analyze.  To  aid in the analysis  of  operating  results,  this
discussion will address the financial results as reported, then note the impact
of  the divested business where applicable, and finally, review the results  of
the ongoing Gatorade thirst quencher business.

1996 Compared with 1995

Operating Results

Consolidated  net sales for 1996 were $1.09 billion, a decrease  of  4  percent
from  1995  largely driven by the Van Camp's divestiture.  Excluding the  $76.2
million  of  Van Camp's net sales from 1995 results, net sales rose 3  percent.
This increase was primarily due to higher Gatorade thirst quencher sales in the
United  States  partly offset by lower export sales as compared  to  the  prior
year.   Gatorade  thirst quencher net sales in the United  States  increased  6
percent  on a volume increase of 5 percent, driven by successful new  packaging
and   flavors  and  retail  shelf  space  gains.   Price  increases   did   not
significantly affect 1996 sales.

Gross  profit  margin increased to 50.4 percent of sales from 48.1  percent  of
sales  in 1995 partly due to product mix changes resulting from the Van  Camp's
divestiture.   Excluding the Van Camp's business, the gross  profit  margin  in
1995  was 48.9 percent.  The increase in the gross profit margin excluding  the
divested business was primarily due to sales growth and lower manufacturing and
packaging  costs  for  U.S.  Gatorade thirst quencher.   Selling,  general  and
administrative (SG&A) expenses decreased 6 percent to $377.9 million  primarily
due  to  the  absence  of  expenses associated with  the  divested  Van  Camp's
business.   Excluding  Van Camp's results, SG&A expenses decreased  1  percent,
primarily  due  to a decrease in advertising and merchandising (A&M)  expenses,
partially offset by an increase in other operating expenses.  A&M expenses were
23.6  percent  and  24.6  percent  of sales in  1996  and  1995,  respectively.
Excluding Van Camp's results, A&M expenses were 25.0 percent of sales in  1995.
SG&A  and A&M expenses were both lower as a percentage of sales as a result  of
increased efficiency in A&M spending combined with increased sales.

Interest and Income Taxes

Net  interest  income of $40.0 million increased $9.0 million  from  1995,  the
result  of  higher  average  amounts due  from  Quaker.   See  Note  4  to  the
Consolidated  Financial  Statements for further  discussion  of  the  Company's
investing and borrowing agreement with Quaker.

The  effective tax rate for 1996 was 41.0 percent versus 36.7 percent in  1995.
The  lower  rate  in  1995  was  primarily due to favorable  tax  treatment  of
operations in Puerto Rico.


3


1995 Compared with 1994

Operating Results

Consolidated  net  sales for 1995 were $1.13 billion, up 5 percent  from  1994.
Excluding the Van Camp's business from both years, net sales for 1995  were  up
12  percent  from 1994.  This increase was primarily due to a 14 percent  sales
increase in U.S. Gatorade thirst quencher, partly offset by lower export sales.
U.S.  Gatorade thirst quencher 1995 sales performance, reflecting a 13  percent
volume  increase,  was  driven  by successful new  packaging  and  new  flavors
combined  with  warmer  weather  as compared to  1994.   This  performance  was
particularly  notable, in that two major soft drink competitors  broadened  the
distribution  of  competitive beverage products throughout the  United  States.
Price increases did not significantly affect 1995 sales.

Gross  profit  margin increased to 48.1 percent of sales from 47.8  percent  of
sales in 1994.  Excluding the Van Camp's business from both years, gross profit
margin  decreased to 48.9 percent of sales from 49.2 percent of sales in  1994.
The  decrease in the gross profit margin was primarily due to increases in both
packaging material costs and costs associated with various capital projects for
U.S.  Gatorade  thirst quencher. SG&A expenses decreased 8  percent  to  $403.7
million  primarily due to the absence of expenses associated with the  divested
Van  Camp's  business.   Excluding Van Camp's expenses from  both  years,  SG&A
expenses decreased 4 percent, primarily due to a decrease in A&M expenses.  A&M
expenses were 24.6 percent of sales and 28.1 percent of sales in 1995 and 1994,
respectively.  Excluding Van Camp's results, A&M expenses were 25.0 percent and
29.3 percent of sales in 1995 and 1994, respectively,  with the decrease due to
increased efficiency in A&M spending combined with increased sales.

Gain on Divestiture

In 1995, the Company realized a gain of $44.9 million on the divestiture of the
Van  Camp's pork and beans business.  See Note 2 to the Consolidated  Financial
Statements for a further discussion of the divestiture.

Interest and Income Taxes

Net  interest  income of $31.0 million increased $13.6 million from  1994,  the
result  of  higher average amounts due from Quaker and higher  interest  rates.
See  Note 4 to the Consolidated Financial Statements for further discussion  of
the Company's investing and borrowing arrangement with Quaker.

The  effective tax rate for 1995 was 36.7 percent versus 41.9 percent in  1994.
Favorable  tax treatment of operations in Puerto Rico resulted in  the  overall
rate decrease.


Liquidity and Capital Resources

Net  cash  provided by operating activities was $137.3 million, $103.1  million
and  $51.8 million for 1996, 1995 and 1994, respectively.  The increase in cash
flows  provided  by  operating activities in both 1996  and  1995  was  due  to
increased net income (excluding the gain on divestiture in 1995) and changes in
working  capital.   In particular, in 1995, Gatorade thirst quencher  inventory
decreased  due to more efficient inventory management during a period  of  high
sales.  Capital expenditures for 1996, 1995 and 1994 were $68.9 million,  $37.1
million  and  $30.9  million, respectively.  Quaker is building  a  plant  near
Atlanta,  Georgia to replace the Newport, Tennessee plant which was  sold  with
the Van Camp's business.  The project's cost will be approximately $50 million;
about  $48 million was spent on this project in 1996, resulting in an increased
level  of capital expenditures in 1996.  Accordingly, capital expenditures  are
expected  to  decrease in 1997.  The Company expects that  its  future  capital
expenditures  and  cash  dividends will be financed  through  cash  flows  from
operating activities.

In  November 1996, Standard & Poor's (S&P) lowered the rating on the  Company's
preferred  stock  from  A- to BBB+, reflecting the corresponding  downgrade  of
Quaker's long-term debt rating.  The Company's preferred stock rating had  been
previously downgraded by S&P in February 1996 from A to A-.


4


Current Accounting Change

In  October  1995, the FASB issued Statement #123, "Accounting for  Stock-Based
Compensation."  The adoption of this new Statement does not have a  significant
impact on the Company.

Cautionary Statement on Forward-Looking Statements

Forward-looking statements within the meaning of Section 21E of the  Securities
and  Exchange Act of 1934, are made throughout this Management's Discussion and
Analysis  and  in other sections of this annual report.  The Company's  results
may  differ materially from those in the forward-looking statements.   Forward-
looking statements are based on management's current views and assumptions, and
involve  risks  and  uncertainties  that could  significantly  affect  expected
results.   For  example, operating results may be affected by external  factors
such  as:  actions  of competitors; changes in laws and regulations,  including
changes   in  governmental  interpretations  of  regulations  and  changes   in
accounting  standards; customer demand; effectiveness of spending or  programs;
and fluctuations in the cost and availability of supply chain resources.

Continued  growth  in sales, earnings and cash flows from the  Gatorade  thirst
quencher operations is dependent on the level of competition from its  two  key
competitors,  Coca-Cola  Co. and PepsiCo Inc., and  the  projected  outcome  of
supply-chain  management  programs, capital spending  plans,  markets  for  key
commodities,  especially  PET  resins and cardboard,  and  the  efficiency  and
effectiveness of A&M programs.


5


ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA


                    STOKELY-VAN CAMP, INC. AND SUBSIDIARIES
                       CONSOLIDATED STATEMENTS OF INCOME
                            AND REINVESTED EARNINGS


                                                    Year Ended December 31,
(Dollars in Millions)                           1996        1995         1994
                                                                           
Net Sales                                   $1,090.5    $1,130.3     $1,081.4
Cost of Goods Sold                             540.7       586.9        564.6
Gross Profit                                   549.8       543.4        516.8
                                                                           
Selling, general and administrative                      
   expenses                                    377.9       403.7        440.6
Interest income - net                          (40.0)      (31.0)       (17.4)
Gain on divestiture                               --       (44.9)          --
Restructuring charge                              --          --          9.4
                                                                           
Income Before Income Taxes and                                             
   Cumulative Effect of Accounting Change      211.9       215.6         84.2
Provision for Income Taxes                      87.0        79.2         35.3
Income Before Cumulative Effect of                                         
   Accounting Change                           124.9       136.4         48.9
Cumulative Effect of Accounting                                            
   Change - Net of Tax                            --          --          1.5
Net Income                                     124.9       136.4         47.4
                                                                           
Dividends on preference and preferred stock     (0.8)       (0.8)        (0.8)
Reinvested Earnings - Beginning Balance        687.7       552.1        505.5
Reinvested Earnings - Ending Balance        $  811.8    $  687.7     $  552.1
                                                            

         See accompanying notes to consolidated financial statements.
                                       
                                       
6                                                                     
                                       

<TABLE>
<CAPTION>
                    STOKELY-VAN CAMP, INC. AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF CASH FLOWS


                                                                           
                                                                    Year Ended December 31,
(Dollars in Millions)                                           1996        1995          1994
<S>                                                                                     
Cash Flows from Operating Activities:                         <C>        <C>             <C>
   Net income                                                 $124.9     $136.4          $47.4
   Adjustments to reconcile net income to net cash                                   
        provided by operating activities:                                            
            Cumulative effect of accounting change                --         --            1.5
            Depreciation and amortization                       15.9       17.8           17.5
            Deferred income taxes                               (0.5)      (1.0)          (2.2)
            Gain on divestiture                                   --      (44.9)            --
            Restructuring charge                                  --         --            9.4
            Loss on disposition of property and                                      
               equipment                                         1.7        0.9            1.1
            Decrease (increase) in trade accounts receivable     2.3        6.4          (13.7)
            (Increase) decrease in inventories                  (9.8)      22.3          (23.1)
            (Increase) in other current assets                 (12.7)      (9.9)          (2.5)
            Increase (decrease) in trade accounts payable       12.2       (2.8)          (8.4)
            (Decrease) in income taxes payable                  (2.3)     (11.0)          (7.8)
            Increase (decrease) in other current liabilities     5.4      (10.1)          20.2
            Other items                                          0.2       (1.0)          12.4
                                                                                     
            Net Cash Provided by Operating Activities          137.3      103.1           51.8
                                                                                     
Cash Flows from Investing Activities:                                                
   Additions to property, plant and equipment                  (68.9)     (37.1)         (30.9)
   Business divestiture                                           --       90.6             --
                                                                                     
            Net Cash (Used in) Provided by Investing                                 
               Activities                                      (68.9)      53.5          (30.9)
                                                                                     
Cash Flows from Financing Activities:                                                
   Change in amount Due from The Quaker Oats                                         
      Company                                                  (70.5)    (159.9)          (7.4)
   Cash dividends                                               (0.8)      (0.8)          (0.8)
   Reduction of long-term debt                                  (0.2)      (0.2)            --
                                                                                     
            Net Cash Used in Financing Activities              (71.5)    (160.9)          (8.2)
                                                                                     
Net (Decrease) Increase in Cash and Cash                                             
   Equivalents                                                  (3.1)      (4.3)          12.7
Cash and Cash Equivalents - Beginning of Period                  8.4       12.7             --
                                                                                     
Cash and Cash Equivalents - End of Period                     $  5.3     $  8.4          $12.7


</TABLE>

         See accompanying notes to consolidated financial statements.
                                       
                                       
7

                                       
                    STOKELY-VAN CAMP, INC. AND SUBSIDIARIES
                          CONSOLIDATED BALANCE SHEETS


                                                          As of December 31,
(Dollars in Millions)                                      1996      1995
                                                                         
Assets                                                                   
Current Assets:                                                          
  Cash and cash equivalents                           $     5.3    $  8.4
  Due from The Quaker Oats Company                        715.3     644.8
  Trade accounts receivable - net of allowance of $3.9                   
     and $2.8, as of December 31, 1996 and 1995,                     
     respectively                                         24.2       26.5
  Inventories:                                                           
     Finished goods                                       24.8       16.1
     Materials and supplies                                9.3        8.2
       Total Inventories                                  34.1       24.3
                                                                         
  Other current assets                                    39.9       27.2
        Total Current Assets                             818.8      731.2
                                                                         
Other Assets                                               6.0        4.6
                                                                         
Property, Plant and Equipment                                            
  Land                                                     5.1        2.7
  Buildings and improvements                              67.9       48.7
  Machinery and equipment                                191.2      159.1
  Property, plant and equipment                          264.2      210.5
  Less accumulated depreciation                           75.4       68.8
    Property - Net                                       188.8      141.7
        Total Assets                                  $1,013.6     $877.5
                                                                         
Liabilities and Shareholders' Equity                                     
Current Liabilities:                                                     
  Trade accounts payable                              $   20.9     $  8.7
  Accrued payroll, benefits and bonus                      9.7       13.7
  Accrued advertising and merchandising                   21.9       15.9
  Income taxes payable                                    17.4       19.7
  Other current liabilities                               21.7       22.7
       Total Current Liabilities                          91.6       80.7
                                                                         
Long-term Debt                                             0.3        0.5
Other Liabilities                                         43.2       41.4
Deferred Income Taxes                                       --        0.5
                                                                         
Redeemable Preference and                                                
  Preferred Stock                                         15.3       15.3
                                                                         
Common Shareholders' Equity:                                             
  Common stock, $1 par value, authorized 10,000,000                      
    shares; issued 3,591,381 shares                        3.6        3.6  
  Additional paid-in capital                              68.7       68.7
  Reinvested earnings                                    811.8      687.7
  Treasury common stock, at cost, 602,010 shares         (20.9)     (20.9)
      Total Common Shareholders' Equity                  863.2      739.1
        Total Liabilities and Shareholders' Equity    $1,013.6     $877.5

         See accompanying notes to consolidated financial statements.
                                       
                                       
8                                       

                    STOKELY-VAN CAMP, INC. AND SUBSIDIARIES
                NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

NOTE 1

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Consolidation

The  Consolidated  Financial  Statements include  Stokely-Van  Camp,  Inc.  and
Subsidiaries   (the   Company  or  Stokely).   All   significant   intercompany
transactions have been eliminated.  The Company is a subsidiary of  The  Quaker
Oats  Company  (Quaker). The divested business is included in  the  results  of
operations until its divestiture date.


Fiscal-Year Change

The  Consolidated Financial Statements and Notes to the Consolidated  Financial
Statements  for  the  year ended December 31, 1996, represent  the  first  full
calendar year since the Company changed from a June 30 fiscal year.  Previously
reported amounts have been restated to conform to the current presentation.


Commodity Options and Futures Contracts

The  Company uses commodity options and futures contracts in its management  of
commodity  price  exposures.   Realized and  unrealized  gains  and  losses  on
commodity options and futures contracts that hedge commodity price exposure are
deferred  in inventory and subsequently included in cost of goods sold  as  the
inventory is sold.

Inventories

Inventories are valued at the lower of cost or market, using the last-in, first-
out  (LIFO)  cost  method,  and include the cost of raw  materials,  labor  and
overhead.  If the LIFO method of valuing these inventories was not used,  total
inventories would have been $0.4 million and $2.2 million higher than  reported
as of December 31, 1996 and 1995, respectively.

Property and Depreciation

Property, plant and equipment are carried at cost and depreciated on a straight-
line basis over their estimated useful lives. Useful lives range from 10 to  40
years  for  buildings and improvements and from three to 12 years for machinery
and equipment.

Current Accounting Change

In  October  1995, the FASB issued Statement #123, "Accounting for  Stock-Based
Compensation."  The adoption of this new Statement does not have a  significant
impact on the Company.

Income Taxes

The  Company  uses an asset and liability approach to financial accounting  and
reporting for income taxes.  Deferred income taxes are provided when  tax  laws
and  financial accounting standards differ with respect to the amount of income
for a year and the bases of assets and liabilities.


9


Estimates and Assumptions

The  preparation of financial statements in conformity with Generally  Accepted
Accounting  Principles  (GAAP)  requires  management  to  make  estimates   and
assumptions  that  affect the reported amounts of assets  and  liabilities  and
disclosure  of  contingent assets and liabilities at the date of the  financial
statements  and  the  reported  amounts of revenues  and  expenses  during  the
reporting period.  Actual results could differ from those estimates.

NOTE 2

DIVESTITURE

On  June 8, 1995, the Company completed the divestiture of the Van Camp's  pork
and beans business to Hunt-Wesson Inc., a subsidiary of ConAgra Inc., for $90.6
million  and  realized  a gain of $44.9 million.  Sales  from  the  Van  Camp's
business  were $76.2 million and $140.0 million in 1995 and 1994, respectively.
The  Van  Camp's business had operating income of $6.9 million and $9.4 million
in  1995 and 1994, respectively.  Operating income includes certain allocations
of  overhead expenses and excludes the gain on the divestiture in 1995 and  the
restructuring charge in 1994  (See Note 3).

NOTE 3

RESTRUCTURING CHARGE

In  1994, the Company recorded a restructuring charge of $9.4 million  for  Van
Camp's  manufacturing  consolidation and work force reductions.   Net  non-cash
asset  write-offs  amounted  to  $5.4 million of  the  charge.   Severance  and
termination  benefits for the elimination of approximately 200  positions  were
$3.0  million in cash expenses;  the remaining amount of $1.0 million  in  cash
expenses was for other related costs.  Cash outlays occurred primarily  between
July  1994  and  June 1995 and were funded through operating cash  flows.   All
restructuring  activities  were completed by the Van Camp's  divestiture  date.
Charges  to the established reserve were consistent with management's  original
estimate. With the divestiture of the Van Camp's business in 1995, there are no
remaining  reserves  and  no  recurring  savings  to  be  realized  from  these
restructuring activities.

NOTE 4

RELATED PARTY TRANSACTIONS

Stokely,  through  its parent company, Quaker, conducts  the  majority  of  its
operations as an integrated component of Quaker's U.S. and Canadian  Foods  and
Beverages  business.  Certain liabilities and expenses are commingled  and  are
charged  or  allocated to Stokely from Quaker.  With the exception of  cost  of
sales  and  advertising and merchandising expenses, the majority of  operating,
general  and  administrative expenses are allocated  from  Quaker  to  Stokely.
Stokely  reimburses  Quaker and its affiliates for services  provided  for  its
benefit.   Quaker's International Foods and Beverages business is  licensed  to
sell  Gatorade thirst quencher in international markets.  In exchange for these
licensing  rights, Quaker pays the Company a royalty.  The following summarizes
the significant related party transactions other than those described elsewhere
in the consolidated financial statements:

Income Taxes

Stokely  is  included in the consolidated Federal income tax return of  Quaker.
Stokely  provides  for current and deferred taxes as if  it  filed  a  separate
consolidated tax return except that if any items are subject to limitations  in
Stokely's tax calculations, such limitations are determined on the basis of the
Quaker consolidated group.

Employees

Current  salaried  and  hourly  employees whose services  benefit  the  Stokely
business are employees of Quaker.  Their compensation is paid by Quaker.  These
employees also participate in certain Quaker employee benefit plans. Stokely is
directly charged for actual salary costs and allocated fringe benefit costs  of
these employees.


10


Corporate Insurance Programs

Stokely  participates in Quaker's consolidated insurance  and  risk  management
programs for property and casualty insurance.  Stokely is directly charged  for
its related insurance costs.

Corporate Overhead Allocations

Quaker  provides  certain  corporate general  and  administrative  services  to
Stokely including personnel, legal, finance, facility management and utilities.
These  expenses  are allocated to Stokely on a basis which approximates  actual
services provided.

Shared Operating Expenses

Quaker's  U.S.  and Canadian Foods and Beverages business allocates  a  ratable
portion of shared operating expenses including sales force and brokers, certain
other  marketing  expenses,  product research and  general  and  administrative
services.    These  expenses  are  allocated  to  Stokely  on  a  basis   which
approximates actual services provided as determined by various measures.

International Licensing Agreements

Stokely  has  entered  into  a  number  of licensing  agreements  allowing  the
international  affiliates of Quaker to manufacture and  sell  certain  beverage
products  in  return for payment of licensing fees.  Fees received under  these
agreements  amounted to $5.5 million, $6.3 million and $4.1  million  in  1996,
1995 and 1994, respectively.

Investing and Borrowing Arrangement

The Company has an investing and borrowing arrangement under which it loans its
available  cash  to  Quaker or borrows its short-term  cash  requirements  from
Quaker.   Funds collected from operations which are remitted to Quaker increase
the  amount  due  from Quaker; conversely, operating expenses  paid  by  Quaker
reduce  the receivable from Quaker or may result in a payable to Quaker.   This
arrangement  provides for an interest rate based on the yield of U.S.  Treasury
Bills,  as determined by the weekly U.S. Government auction.  The Company  may,
at any time, demand repayment of all or any part of the amount due from Quaker.
There were no bank lines of credit as of December 31, 1996 or 1995.

NOTE 5

LONG-TERM DEBT

                                         As of December 31,
(Dollars in Millions)                   1996           1995
                                                       
Industrial Revenue Bond, 4.5%                          
  due through October 1, 1999           $0.5           $0.6
Less current maturities                  0.2            0.1
Long-term Debt                          $0.3           $0.5
                                       
Aggregate required payments of maturities on long-term debt for the next  three
calendar years are $0.2 million in 1997 and 1998 and $0.1 million in 1999.

NOTE 6

FINANCIAL INSTRUMENTS

Financial instruments are primarily used to fund operating requirements and  to
reduce  the  Company's exposure to commodity price fluctuations.   The  Company
uses  commodity  options  and futures contracts to reduce  the  risk  that  raw
material  purchases  will  be adversely affected as  commodity  prices  change.


11



While  the  hedge  instruments are subject to the risk of loss  from  commodity
price  changes,  the  losses would generally be offset by lower  costs  of  the
purchases  being  hedged.  The Company does not use financial instruments  with
the objective of earning financial gains on commodity price fluctuations alone,
and  does not trade in commodities for which there are no underlying exposures.
Management believes that its use of financial instruments to reduce risk is  in
the Company's best interest.

The  Company  primarily  hedges purchases of corn sweetener.   Approximately  3
percent  of  cost of goods sold in 1996 was in commodities that may be  hedged.
The  Company's  strategy is to typically hedge certain production  requirements
for various periods up to 12 months.  As of December 31, 1996, approximately 75
percent of 1997 hedgeable production requirements were hedged.  The fair values
of  these  commodity  instruments as of December 31, 1996 and  1995,  based  on
quotes from brokers, were net (losses)gains of $(0.5) million and $0.3 million,
respectively.  Realized gains charged to cost of goods sold were  $1.2  million
in 1996, and were not material in 1995 and 1994.

The  carrying  value of cash and long-term debt approximates fair  value.   The
counterparties  to  the  Company's financial instruments  are  major  financial
institutions.   The Company continually evaluates the creditworthiness  of  the
counterparties   and   has   never  experienced,  nor   does   it   anticipate,
nonperformance by any of its counterparties.


NOTE 7

CAPITAL STOCK

Since  October 31, 1983, all outstanding shares of the Company's  common  stock
have  been  held  by  Quaker and the balances of common  stock  ($3.6  million;
3,591,381  shares  issued),  additional paid-in  capital  ($68.7  million)  and
treasury common stock ($20.9 million; 602,010 shares) have remained unchanged.

The  Company  has  three  series  of preferred  stock:   voting  5%  Cumulative
Convertible  Second Preferred Stock; non-voting 5% Cumulative Prior  Preference
Stock; and Serial Preferred Stock.  The voting 5% Cumulative Convertible Second
Preferred  Stock  is convertible at the holder's option, on a share  for  share
basis,  into  the  non-voting  5% Cumulative Prior  Preference  Stock.   As  of
December  31,  1996, authorized shares were 500,000 and issued and  outstanding
shares  were  10,800 for the 5% Cumulative Convertible Second Preferred  Stock.
As  of December 31, 1996, 1,500,000 shares were authorized, 753,556 shares were
issued,  753,223  shares were outstanding and 10,800 shares were  reserved  for
conversion  for  the  5% Cumulative Prior Preference Stock.   Both  issues  are
redeemable  at  the  Company's option for $21 per share.  No  Serial  Preferred
Stock has been issued, although 500,000 shares are authorized.

The  following  chart summarizes the changes in the outstanding preference  and
preferred stock balances:


                                          5% Cumulative         5% Cumulative
                                        Prior Preference     Convertible Second
                                              Stock            Preferred Stock
                                          $20 Par Value         $20 Par Value
Balance as of December 31, 1993              752,950                11,073
Shares Converted                                   5                    (5)
Balance as of December 31, 1994              752,955                11,068
Shares Converted                                 208                  (208)
Balance as of December 31, 1995              753,163                10,860
Shares Converted                                  60                   (60)
Balance as of December 31, 1996              753,223                10,800

NOTE 8

PENSION PLANS

Salaried  and hourly employees assigned to the Company are employees of  Quaker
and  are covered by the Quaker Retirement Plan (Plan).  Plan benefits are based
on  compensation paid to employees and their years of service.  Quaker's policy


12


is  to make contributions to the Plan within the maximum amount deductible  for
Federal  income  tax  purposes.   Plan  assets  consist  primarily  of   equity
securities  and  government,  corporate  and  other  fixed-income  obligations.
Consistent  with  arrangements described in Note 4, the Company  was  allocated
pension  costs of approximately $1.5 million, $3.5 million and $3.7 million  in
1996,  1995  and  1994, respectively.  The Company's allocated  funded  accrued
pension  costs were approximately $8.7 million and $7.4 million as of  December
31, 1996 and 1995, respectively.


NOTE 9

POSTRETIREMENT BENEFITS OTHER THAN PENSIONS
AND OTHER POSTEMPLOYMENT BENEFITS

Quaker   provides   certain  health  care  and  life  insurance   benefits   to
substantially all retired U.S. employees and certain retired foreign  employees
who   meet   service-related   eligibility   requirements.    Consistent   with
arrangements described in Note 4, the Company is allocated a portion  of  these
costs incurred by Quaker.

The  Company  was allocated postretirement benefit costs of $2.5 million,  $3.3
million  and $3.8 million in 1996, 1995 and 1994, respectively.  The  Company's
allocated unfunded accrued postretirement benefit costs were $33.4 million  and
$33.7 million as of December 31, 1996 and 1995, respectively.

Effective  July  1, 1994, the Company adopted FASB Statement #112,  "Employers'
Accounting for Postemployment Benefits."  The cumulative effect of adoption was
a  $1.5 million after-tax charge in the third quarter of 1994.  The adoption of
this  Statement is not expected to have a material effect on operating  results
or cash flows in future years.

NOTE 10

SUPPLEMENTAL CASH FLOW INFORMATION

                                      Year Ended December 31,
(Dollars in Millions)          1996            1995           1994
                                                              
Interest Paid                $  0.1           $ 0.1          $ 0.1
Income Taxes Paid            $100.1           $80.1          $31.3


NOTE 11

LEASES AND OTHER COMMITMENTS

Certain  operating properties are rented under non-cancelable operating leases.
Total rental expense under operating leases was $5.0 million, $4.7 million  and
$5.2  million  in  1996,  1995 and 1994, respectively.  Future  minimum  annual
rentals   on   non-cancelable  operating  leases,  primarily  for   sales   and
administrative offices and distribution centers, are as follows:

(Dollars in Millions)   1997    1998    1999    2000    2001    Later   Total
                                                                       
Total Payments          $5.0    $5.0    $4.6    $2.4    $2.3     $4.6   $23.9
                                                                       

The Company enters into executory contracts to promote various products.  As of
December  31, 1996, future commitments under these contracts amounted to  $43.3
million.


13


NOTE 12

INCOME TAXES

The  Company  uses an asset and liability approach to financial accounting  and
reporting  for income taxes in accordance with FASB Statement #109, "Accounting
for Income Taxes."

Provisions  for  income  taxes  on  income  before  the  cumulative  effect  of
accounting change were as follows:

                                   
                                        Year Ended December 31,
(Dollars in Millions)                1996         1995        1994
                                                                 
Currently payable:                                               
  Federal                           $75.2        $68.7       $31.3
  State                              15.4         17.2         5.9
  Foreign                             0.5          0.8         0.3
Total currently payable              91.1         86.7        37.5
Deferred - net:                                                  
  Federal                            (4.9)        (6.5)       (2.5)
  State                               1.1         (0.7)        0.3
  Foreign                            (0.3)        (0.3)         --
Total deferred - net                 (4.1)        (7.5)       (2.2)
Provision for income taxes          $87.0        $79.2       $35.3

The components of the deferred income tax provision (benefit) were as follows:

                                                          
                                          Year Ended December 31,
(Dollars in Millions)                 1996         1995        1994
                                                                   
Accelerated tax depreciation         $ 0.5        $(1.7)      $(0.4)
Postretirement benefits               (1.0)         0.5        (0.8)
Accrued expenses                      (0.6)        (5.8)       (0.1)
Other                                 (3.0)        (0.5)       (0.9)
Deferred income tax (benefit)        $(4.1)       $(7.5)      $(2.2)

Reconciliations  of  the statutory Federal income tax rates  to  the  effective
income tax rates were as follows:

<TABLE>
<CAPTION>

                                                Year Ended December 31,
(Dollars in Millions)                1996                 1995                1994
                                            % of                % of                % of
                                          Pretax              Pretax              Pretax
                                Amount    Income     Amount   Income     Amount   Income
<S>                              <C>       <C>        <C>      <C>        <C>      <C>                                  
Tax provision based on the                                                                                   
 Federal statutory rate          $74.2     35.0%      $75.5    35.0%      $29.5    35.0%
State and local income taxes -                                                                              
 net of Federal income tax            
 benefit                          10.7      5.0        10.6     4.9         4.0     4.8
Other                              2.1      1.0        (6.9)   (3.2)        1.8     2.1
Provision for income taxes       $87.0     41.0%      $79.2    36.7%      $35.3    41.9%


</TABLE>


14


The  sources of pretax income before the cumulative effect of accounting change
were as follows:

                                               Year Ended December 31,
(Dollars in Millions)                        1996        1995       1994
                                                                         
U.S. sources                               $211.3      $214.1      $82.8
Foreign sources                               0.6         1.5        1.4
Income before income taxes and cumulative                                
   effect of accounting change             $211.9      $215.6      $84.2


Deferred tax assets and deferred tax liabilities were as follows:

<TABLE>
<CAPTION>

                                                  As of December 31,
(Dollars in Millions)                     1996                         1995              
                                  
                                  Deferred    Deferred Tax     Deferred    Deferred Tax
                                 Tax Assets    Liabilities    Tax Assets    Liabilities
<S>                                <C>           <C>             <C>          <C>                                
Depreciation and amortization      $ 2.5         $15.4           $2.0         $14.9            
Postretirement benefits             12.8            --           11.8            --               
Other benefit plans                  7.9           3.5            3.5           3.3              
Accrued expenses                    10.5           0.8            9.1           0.1              
Other                                2.0           0.8            1.2           0.8              
   Total                           $35.7         $20.5          $27.6         $19.1            


</TABLE>


Total income tax provisions (benefits) were allocated as follows: $87.0 million
for  continuing operations in 1996; $79.2 million for continuing operations  in
1995;  and $35.3 million for continuing operations and $(1.0) million  for  the
cumulative effect of accounting change in 1994.


NOTE 13

SELECTED QUARTERLY FINANCIAL DATA (UNAUDITED)

(Dollars in Millions)                                                      
                           First         Second          Third         Fourth
1996                     Quarter        Quarter        Quarter        Quarter
Net sales                 $187.1         $430.3         $358.2         $114.9
Cost of goods sold          99.7          200.6          169.1           71.3
Gross profit              $ 87.4         $229.7         $189.1         $ 43.6
Net income (loss)         $ 15.4         $ 60.4         $ 49.4         $ (0.3)

(Dollars in Millions)
                           First         Second          Third         Fourth
1995                     Quarter      Quarter(a)       Quarter        Quarter
Net sales                 $218.5         $424.0         $373.3         $114.5
Cost of goods sold         118.9          213.8          176.7           77.5
Gross profit              $ 99.6         $210.2         $196.6         $ 37.0
Net income (loss)         $ 13.4         $ 83.2         $ 51.3         $(11.5)

(a)  Includes a $44.9 million pretax gain for the divestiture of the Van Camp's
pork and beans business.


15






                   REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS



To the Board of Directors of Stokely-Van Camp, Inc.:



We  have  audited the accompanying consolidated balance sheets  of  Stokely-Van
Camp,  Inc. (an Indiana corporation and subsidiary of The Quaker Oats  Company)
and  subsidiaries as of December 31, 1996 and 1995 and the related consolidated
statements  of income, reinvested earnings and cash flows for the  years  ended
December  31, 1996, 1995 and 1994.  These financial statements and the schedule
referred  to  below  are the responsibility of the Company's  management.   Our
responsibility  is  to  express an opinion on these  financial  statements  and
schedule based on our audits.

We  conducted  our  audits  in  accordance  with  generally  accepted  auditing
standards.   Those  standards require that we plan and  perform  the  audit  to
obtain reasonable assurance about whether the financial statements are free  of
material  misstatement.  An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements.   An  audit
also   includes  assessing  the  accounting  principles  used  and  significant
estimates  made  by  management, as well as evaluating  the  overall  financial
statement presentation.  We believe that our audits provide a reasonable  basis
for our opinion.

In  our opinion, the financial statements referred to above present fairly,  in
all  material  respects, the financial position of Stokely-Van Camp,  Inc.  and
subsidiaries  as  of  December  31, 1996 and 1995  and  the  results  of  their
operations and their cash flows for the years ended December 31, 1996, 1995 and
1994, in conformity with generally accepted accounting principles.

As  indicated  in  Note  9,  effective July 1, 1994, the  Company  changed  its
accounting for postemployment benefits.

Our  audits  were  made  for the purpose of forming an  opinion  on  the  basic
financial statements taken as a whole.  Schedule X is presented for purposes of
complying  with the Securities and Exchange Commission's rules  and  is  not  a
required  part  of  the  basic financial statements.  This  schedule  has  been
subjected  to  the  auditing  procedures applied in  our  audit  of  the  basic
financial  statements  and, in our opinion, is fairly stated  in  all  material
respects in relation to the basic financial statements taken as a whole.




/s/ Arthur Andersen LLP
Arthur Andersen LLP


Chicago, Illinois
February 5, 1997


16






                                   PART III

ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

The  following  table  sets  forth information  concerning  the  directors  and
executive officers of Stokely-Van Camp, Inc. as of March 1, 1997.

     Name                  Principal Occupation                          Age

James F. Doyle             Executive Vice President - Worldwide           44
                           Beverages of Quaker and
                           Director, Chief Executive Officer and
                           President of Stokely.

John G. Jartz              Vice President - General Counsel and           43
                           Business Development of Quaker and
                           Director, Vice President and Secretary
                           of Stokely.

Janet K. Cooper            Vice President and Treasurer of                43
                           Quaker and Stokely and Director
                           of Stokely.

Thomas L. Gettings         Vice President and Corporate                   40
                           Controller of Quaker and Stokely.


Mr. Doyle has served in his capacity since November 1994.  Mr. Jartz has served
in his capacity since October 1996.  Ms. Cooper and Mr. Gettings have served in
their  capacities  since  July  1992.  All of  the  above-named  directors  and
officers  have been employed by Quaker in an executive capacity for  more  than
five years.

ITEM 11.  EXECUTIVE COMPENSATION

The  following table details annual and long-term compensation paid during  the
Company's  three  most recent fiscal years and the six-month transition  period
ended  December 31, 1995 (transition period shown as "1995.5") to the Company's
Chief  Executive  Officer  and President.  No other executive  officer  of  the
Company  was paid in excess of $100,000 in salary and bonus relative  to  their
services for the Company.

<TABLE>
<CAPTION>
                                                  SUMMARY COMPENSATION TABLE
                                                                                              Long-term           
                                                   Annual Compensation                       Compensation
                                                                          Other       Restricted     Securities         All
                                                                         Annual          Stock       Underlying        Other
                            Fiscal         Salary          Bonus      Compensation      Awards         Options     Compensation
Name                       Year (1)          ($)          ($)(2)           ($)          ($)(3)         (#)(4)         ($)(5)
                             
<S>                          <C>          <C>            <C>              <C>           <C>            <C>                      
James F. Doyle -             1996         $351,778       $382,800         $942            -0-            -0-          $64,240
Chief Executive              1995.5       $173,004          -0-           $592          $19,610        90,000           -0-
Officer and                  1995         $332,760       $217,600          -0-          $42,449        48,000         $70,764
President of Stokely         1994         $299,208       $254,800          -0-          $25,247        48,000         $55,753
                                                                                                                         

<FN>
(1) The transition period is identified as Fiscal Year 1995.5 for  purposes  of
    this table.

(2) Amounts include  the cash awards that have been paid under  the  Management
    Incentive Bonus  Plan  based on Quaker's financial performance  for  fiscal
    1996, 1995 and 1994, respectively.


17






(3) Restricted stock  award values reflect the fair market  value  of  Quaker's
    common stock on the date of each grant.  The values reflect Quaker matching
    awards of restricted stock under a broad-based long-term incentive program,
    the Incentive Investment Program.  Dividends on restricted shares were  and
    continue to  be paid on an on-going basis at the same rate as paid  to  all
    shareholders.  The aggregate number and value of restricted shares for  Mr.
    Doyle,  valued  as  of  the  last  day  of  1996  were  2,527  and $96,974,
    respectively.

    Upon  a  change in control of Quaker (see definition under Pension  Plans),
    restricted shares outstanding on the date of the change in control will  be
    cancelled  and  an immediate lump-sum cash payment will be  paid  which  is
    equal  to the product of (1) the higher of (i) the closing price of  common
    stock  as  reported on the New York Stock Exchange Composite  Index  on  or
    nearest  to the date of payment (or, if not listed on such exchange,  on  a
    nationally recognized exchange or quotation system on which trading  volume
    in  the  common stock is highest) or (ii) the highest per share  price  for
    common  stock  actually paid in connection with the change in control;  and
    (2) the number of shares of such restricted stock.

(4) All stock  option  awards  in the transition period,  1995  and  1994  were
    granted with an exercise price that was equal to the fair market  value  of
    Quaker's common  stock on the date of the grant.  In the transition  period
    the  Company made a larger than normal award of stock options in  order  to
    provide  a transition to the new calendar-based fiscal year.  As a  result,
    no stock options awards were made to the Named Executives in 1996.

(5) For 1996,  1995 and 1994, amounts shown are the total of the value  of  the
    stock allocations under The Quaker Employee Stock Ownership Plan  ("ESOP"),
    and cash  awards based on earnings in excess of the Internal  Revenue  Code
    limits on the amount of earnings deemed eligible for purposes of the annual
    stock allocation made directly under the ESOP.

</TABLE>

The  following table contains information covering the exercise of  options  by
the  Chief Executive Officer and President during 1996 and unexercised  options
held as of the end of 1996.


<TABLE>
<CAPTION>

                              AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR AND
                                         FISCAL YEAR-END OPTION VALUES

                                                 Number of Securities Underlying       Value of Unexercised, In-the-
                                               Unexercised Options at Fiscal Year         Money Options at Fiscal
                                                             End(#)                            Year End ($)(2)
                                              
                     Shares          Value                                                   
                   Acquired On     Realized                                                  
Name              Exercise (#)      ($)(1)        Exercisable    Unexercisable          Exercisable    Unexercisable
<S>                  <C>           <C>              <C>             <C>                  <C>              <C>  
James F. Doyle       15,204        $267,939         258,068         76,620               $1,373,930       $316,274

<FN>
(1)  Represents the difference between the option exercise price and  the  fair
     market value of Quaker's common stock on the date of exercise.

(2)  Represents the difference between the option exercise price and  the  fair
     market value of Quaker's common stock on the last day of 1996.

</TABLE>


18






Pension Plans

Quaker  and  its  subsidiaries  maintain several  pension  plans.   The  Quaker
Retirement  Plan  (Retirement  Plan),  which  is  the  principal  plan,  is   a
noncontributory,  defined benefit plan covering eligible  salaried  and  hourly
employees  of the Company who have completed one year of service as defined  by
the Retirement Plan.

Under  the  Retirement Plan, the participant accrues a benefit based  upon  the
greater  of a Years-of-Service Formula and an Earnings/Service Formula.   Under
the Years-of-Service Formula, participants accrue annual benefits equivalent to
credited  years of service times $216.  Under the Earnings/Service  Formula,  a
participant's benefit is the sum of two parts:

1.   Past Service Accrual -- Benefits accrued through December 31, 1993 are set
     at the greater of (a) those earned or (b) 1% of Five-Year Average earnings
     to  $22,700 plus 1.65% of earnings above $22,700, times credited years  of
     service; and

2.   Future  Service  Accrual -- For each year beginning January  1,  1994  and
     after, participants accrue benefits of 1.75% of annual earnings to 80%  of
     the  Social Security wage base plus 2.5% of annual earnings above  80%  of
     the Social Security wage base.

Eligible  earnings  used  to  calculate  retirement  benefits  include   wages,
salaries,  bonuses, contributions to The Quaker Investment Plan and allocations
under  The  Quaker Employee Stock Ownership Plan.  Normal retirement age  under
the  Retirement  Plan  is age 65.  The Retirement Plan contains  provision  for
early retirement benefits.

Benefit  amounts payable under the Retirement Plan are limited  to  the  extent
required  by the Employee Retirement Income Security Act of 1974 ("ERISA"),  as
amended,  and  the Internal Revenue Code of 1986, as amended.  If  the  benefit
formula  produces an amount in excess of those limitations, the excess will  be
paid  out of general corporate funds in accordance with the terms of The Quaker
415  Excess Benefit Plan and The Quaker Eligible Earnings Adjustment Plan.  The
Quaker  Eligible  Earnings Adjustment Plan also provides  for  payment  out  of
general corporate funds, based upon benefit amounts which would otherwise  have
been  payable under the Retirement Plan and The Quaker 415 Excess Benefit Plan,
if  the  executive had not previously elected to defer compensation  under  the
Executive Deferred Compensation Plan.

The estimated annual retirement benefits that Mr. Doyle would receive under the
Retirement  Plan, The Quaker 415 Excess Benefit Plan, and The  Quaker  Eligible
Earnings  Adjustment Plan, if he retired at age 65, are $304,418.  This  amount
assumes  that  he will continue to work for Quaker until his normal  retirement
date  and  that his earnings will remain the same as in year 1996 and  that  he
will  elect  a  straight-lifetime benefit without survivor  benefits.   Payment
options such as a lump sum or other annuities are available.

The Retirement Plan assures active and retired employees that, to the extent of
sufficient  plan  assets, it will continue in effect for  a  reasonable  period
following  a  change  in control of Quaker without a reduction  of  anticipated
benefits,  and  under  certain  circumstances may provide  increased  benefits.
Generally,  under the Retirement Plan, a change in control shall be  deemed  to
have occurred in any of the following circumstances:

(i)    An acquisition of 30% or more of Quaker stock unless such acquisition is
pursuant  to an agreement with Quaker approved by its Board before the acquirer
becomes the beneficial owner of 5% of Quaker's outstanding voting power;

(ii)   A  majority  of  Quaker's Board is comprised of  persons  who  were  not
nominated by its Board for election as directors;

(iii)  A plan of complete liquidation of Quaker; or

(iv)   A  merger, consolidation or sale of all or substantially all of Quaker's
assets  unless  thereafter  (a) directors of Quaker immediately  prior  thereto
continue to constitute at least 50% of the directors of the surviving entity or
purchaser;  or (b) Quaker's securities continue to represent, or are  converted
to  securities which represent, more than 70% of the combined voting  power  of
the surviving entity or purchaser.


19






For a five-year period following a change in control of Quaker, the accrual  of
benefits  for  service during such period cannot be decreased while  there  are
excess  assets  (as  defined in the Retirement Plan).  For  a  two-year  period
following  such a change in control, the accrued benefits of members  who  meet
specified  age  and  service  requirements  and  who  are  terminated  will  be
increased.   For  so  long  as there are excess assets  during  that  five-year
period,  if  the  Retirement Plan is merged with any other  plan,  the  accrued
benefit  of  each member and the amount payable to retired or deceased  members
shall  be increased until there are no excess assets.  If during that five-year
period  the  Retirement Plan is terminated, to the extent  that  assets  remain
after satisfaction of liabilities, the accrued benefits shall be increased such
that  no  assets of the Retirement Plan will directly or indirectly  revert  to
Quaker.

ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

All  of  the  outstanding  common stock of Stokely is  owned  by  Quaker  whose
corporate offices are located at 321 North Clark, Chicago, IL 60610.

The  following table presents information with respect to all persons known  to
Stokely  to  own more than 5% of any other class of Stokely's voting securities
as  of  March 1, 1997.  Each beneficial owner has, to the knowledge of Stokely,
sole  voting power and sole investment power with respect to the shares  listed
opposite such owner's name.


                                                       Amount and      Percent
                       Name and Address                Nature of       of
Title of Class         of Beneficial Owner             Ownership       Class

Second Preferred       The William B. Stokely, Jr.      2,012           18.6
Stock (1)              Foundation
                       620 Campbell Station Road
                       Station West, Suite 4
                       Knoxville, TN 37922

                       Marjorie M. Cochran              1,125           10.4
                       Wesley Woods Towers #808
                       1825 Clifton Rd NE
                       Atlanta, GA 30329-4047

                       Esther M. Minter                 1,125           10.4
                       230 East College Street
                       Griffin, GA 30223-4348

                       Cooper N. Mills                    926            8.6
                       666 Brook Circle
                       Griffin, GA 30223-4413

(1) Holders of  common stock and Second Preferred Stock vote  collectively  and
    not  as a separate class.  As of December 31, 1996, the outstanding  shares
    of Second Preferred Stock comprise less than 1% of the aggregate number  of
    outstanding shares of common stock and Second Preferred Stock.


20






The table below sets forth information with respect to beneficial ownership  of
common stock of Quaker by the directors and named executive officers of Stokely
as  of March 1, 1997, and by the directors and by the named executive officers,
and  executive  officers as a group.  Shares subject to acquisition  within  60
days through the exercise of stock options are included in the first column and
are  shown  separately in the second column.  No director or officer and  named
executive officers owns any equity securities of Stokely.


<TABLE>
<CAPTION>
                                               Amount                 Shares Subject
                                           of Beneficial              to Acquisition
                                            Ownership(a)             Within 60 Days(a)

<S>                                          <C>                          <C>
James F. Doyle                               298,548(b)(c)                258,068
                                                         
John G. Jartz                                 87,679(b)(c)(d)              72,774
                                              
Janet K. Cooper                               73,976(b)(c)                 66,250
                                                         
All Directors and Officers as a group        518,540(b)(c)(d)             446,800


<FN>
(a)   Unless otherwise indicated, each named individual and each person in  the
group  has  sole voting power and sole investment power with respect to  shares
shown.   These shares represent less than 1 percent for every person, and  less
than  1  percent for all directors and officers as a group, of the total shares
outstanding,  including shares subject to acquisition within 60 days  following
March 1, 1997.

(b)   The  figures shown for these directors and executive officers include  an
aggregate  of  21,449 shares (which includes 3,922 shares on the basis  of  the
conversion  of  1,816  shares  of Series B ESOP Convertible  Preferred  at  the
conversion  rate  of  2.16)  allocated to them in  The  Quaker  Employee  Stock
Ownership  Plan.  The directors each hold the following number of shares  under
this plan:  Mr. Doyle, 7,039; Mr. Jartz, 5,075; and Ms. Cooper, 5,370.

(c)   The  figures shown for these directors and executive officers include  an
aggregate  of 4,512 shares granted to them under The Quaker Long Term Incentive
Plan  of  1990  for which the restricted period has not lapsed.  The  directors
each  hold  the following number of shares under this plan:  Mr. Doyle,  2,527;
Mr. Jartz, 607; and Ms. Cooper, 388.

(d)   The  figures shown for these directors and executive officers include  an
aggregate  of  3,183 shares representing their proportionate interests  in  the
Quaker  Stock Fund of The Quaker Investment Plan.  The directors each hold  the
following number of shares under this plan:  Mr. Jartz, 2,130.

</TABLE>


ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

For a description of related transactions with Quaker, reference should be made
to  Part  II,  Items  7  and 8.  See Notes 1, 4, 8 and 9  to  the  consolidated
financial statements.


21                                       






                    STOKELY-VAN CAMP, INC. AND SUBSIDIARIES
            SCHEDULE X - SUPPLEMENTARY INCOME STATEMENT INFORMATION
                                       





                                                        
                                             Year Ended December 31,
(Dollars in Millions)                  1996           1995           1994
                                                                 
ITEM                                                             
                                                                 
Depreciation                         $ 15.2         $ 15.1         $ 14.3
                                                                 
Advertising & Merchandising          $257.1         $278.5         $303.9


22












                                  SIGNATURES


Pursuant  to  the  requirements of Sections 13 and 15  (d)  of  the  Securities
Exchange Act of 1934, the Registrant has caused this report to be signed on its
behalf by the undersigned, thereunto duly authorized.






                                      STOKELY-VAN CAMP, INC.
                                         (Registrant)


                                      By: /s/ James F. Doyle
                                          James F. Doyle
                                          Chief Executive Officer,
                                          President and Director

Date: March 26, 1997

Pursuant  to  the  requirements of the Securities Exchange Act  of  1934,  this
report  has  been signed below on the 26th day of March 1997, by the  following
persons on behalf of the Registrant and in the capacities indicated.


Signature                                         Title



/s/ James F. Doyle                                Chief Executive Officer,
James F. Doyle                                    President and Director



/s/ Janet K. Cooper                               Vice President, Treasurer
Janet K. Cooper                                   (Principal Financial Officer)
                                                  and Director



/s/John G. Jartz                                  Vice President,
John G. Jartz                                     Secretary and Director



/s/ Thomas L. Gettings                            Vice President and Corporate
Thomas L. Gettings                                Controller


24



                                       


                                 EXHIBIT INDEX

                                                                     Paper (P),
                                                                 Electronic (E)
EXHIBIT                                                      or Incorporated by
NO.        DESCRIPTION                                         Reference (IBRF)

3(a)       Restated Articles of Incorporation of Stokely-Van          IBRF
           Camp, Inc. as of February 14, 1994
           (incorporated by reference to
           the Company's Form 10-K for the fiscal year
           ended June 30, 1995, file number 1-2944)

3(b)       By-Laws of Stokely-Van Camp, Inc.                          IBRF
           (incorporated by reference to
           the Company's Form 10-K for the fiscal year
           ended June 30, 1985, file number 1-2944)

10(a)(1)   GATORADE Trust Agreement dated January 1, 1984             IBRF
           (incorporated by reference to the Company's Form
           10-K for the fiscal year ended June 30, 1984, file
           number 1-2944)

10(a)(2)   First Amendment to GATORADE Trust Agreement                IBRF
           dated January 1, 1984, effective January 1, 1993
           (incorporated by reference to the Company's Form
           10-KT for the transition period ended December
           31, 1995, file number 1-2944)

21         Subsidiaries of the Registrant                             E




25





Exhibit 21



                    STOKELY-VAN CAMP, INC. AND SUBSIDIARIES
                                       
                                       
                        Subsidiaries of the Registrant
                                       
                                       
                                       


Subsidiary                                          State or Country
                                                    of Incorporation
                                                  
Beverages Gatorade (Chile) Limitada                 Chile
The Gatorade Company                                Delaware
Gatorade Puerto Rico Company                        Delaware
The Gatorade Company of Australia Pty. Ltd.         Australia
Gatorade Portugal Servicos da Marketing S.A.        Portugal

Foreign Joint Venture                             
                                                  
Guangzhou Quaker Oats Food & Beverage Co. Ltd.      The Quaker Oats Company 90%
                                                    Stokely-Van Camp, Inc.  10%


23


<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1000000
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               DEC-31-1996
<CASH>                                               5
<SECURITIES>                                         0
<RECEIVABLES>                                       28
<ALLOWANCES>                                         4
<INVENTORY>                                         34
<CURRENT-ASSETS>                                   819
<PP&E>                                             264
<DEPRECIATION>                                      75
<TOTAL-ASSETS>                                    1014
<CURRENT-LIABILITIES>                               92
<BONDS>                                              0
                                0
                                         15
<COMMON>                                             4
<OTHER-SE>                                         859
<TOTAL-LIABILITY-AND-EQUITY>                      1014
<SALES>                                           1091
<TOTAL-REVENUES>                                  1091
<CGS>                                              541
<TOTAL-COSTS>                                      541
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                    212
<INCOME-TAX>                                        87
<INCOME-CONTINUING>                                125
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                       125
<EPS-PRIMARY>                                        0
<EPS-DILUTED>                                        0
        

</TABLE>


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