FRENCH FRAGRANCES INC
SC 13D, 1997-03-26
FOOTWEAR, (NO RUBBER)
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                                       UNITED STATES
                            SECURITIES AND EXCHANGE COMMISSION
                                  WASHINGTON, D.C. 20549

                                       SCHEDULE 13D

                         Under the Securities Exchange Act of 1934 
                                    (Amendment No. )*

                                  FRENCH FRAGRANCES, INC.
                                     (Name of Issuer)

                          COMMON STOCK, PAR VALUE $.01 PER SHARE
                               (Title of Class of Securities)

                                        357 658 103
                                      (CUSIP Number)

                           Bedford Capital Financial Corporation
                          Charlotte House, 2nd Floor Shirley Street
                               P.O. Box N964   Nassau, Bahamas
                                  Attention: Suzanne Black
                                      (242) 356-2446

                 (Name, Address and Telephone Number of Person Authorized to
                             Receive Notices and Communications)

                                       MARCH 15, 1997

                   (Date of Event which Requires Filing of this  Statement)
      
     If the filing person has previously filed a statement on Schedule 13G to
     report the acquisition which is the subject of this Schedule 13D, and is
     filing this schedule because of Rule 13d-1(b)(3) or (4), check the
     following box.  [ ]

     NOTE:  Six copies of this statement, including all exhibits, should be
     filed with the Commission.  See Rule 13d-1(a) for other parties to whom
     copies are to be sent.

     *The remainder of this cover page shall be filled out for a reporting
     person's initial filing on this form with respect to the subject class of
     securities, and for any subsequent amendment containing information which
     would alter disclosures provided in a prior cover page.

     The information required on the remainder of this cover page shall not be
     deemed to be "filed" for the purpose of Section 18 of the Securities
     Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of
     that section of the Act but shall be subject to all other provisions of the
     Act (however, see the Notes).
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     <PAGE>
                                       SCHEDULE 13D

              CUSIP NO. 357 658 103                     
                        ------------

          1       NAME OF REPORT PERSON
                  S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON 
                  BEDFORD CAPITAL FINANCIAL CORPORATION

          2       CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* 
                                                                 (a) [ ]
                                                                 (b) [ ]
          3       SECURITIES AND EXCHANGE COMMISSION USE ONLY

          4       SOURCE OF FUNDS*
                  OO, PF

          5       CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
                  PURSUANT TO ITEMS 2(d) OR 2(e) [ ]

          6       CITIZENSHIP OR PLACE OF ORGANIZATION
                  LIBERIA

               NUMBER OF                7      SOLE VOTING POWER
                SHARES                         713,251

             BENEFICIALLY               8      SHARED VOTING POWER
                OWNED BY                        ---
                 EACH                   9      SOLE DISPOSITIVE POWER
               REPORTING                       713,251

                PERSON                 10      SHARED DISPOSITIVE POWER
                 WITH                          ---

         11       AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
                  713,251

         12       CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES
                  CERTAIN SHARES*          [ ]

         13       PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

                  5.3%

         14       TYPE OF REPORTING PERSON*

                  CO

                           *SEE INSTRUCTIONS BEFORE FILLING OUT!
                INCLUDE BOTH SIDES OF THE COVER PAGE, RESPONSES TO ITEMS 1-7
             (INCLUDING EXHIBITS) OF THE SCHEDULE, AND THE SIGNATURE ATTESTATION
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           Reference is made to the Statement on Schedule 13D dated April 16,
     1996, as amended by Amendment No. 1 to Schedule 13D dated May 28, 1996,
     Amendment No. 2 to Schedule 13D dated July 3, 1996, and Amendment No. 3 to
     Schedule 13D dated March 15, 1997 filed on behalf of Bedford Capital
     Financial Corporation, a Liberian corporation ("BCFC"), Bedford Capital
     Corporation, a Canadian corporation which is a wholly-owned subsidiary of
     BCFC ("Bedford"), and Richard C.W. Mauran.

          BCFC is a beneficial owner of at least 5 percent of the Common Stock,
     par value $.01 per share ("Common Stock") of French Fragrances, Inc., a
     Florida corporation (the "Company").

     Item 1.    SECURITY AND ISSUER

          The class of securities to which this statement relates is the Common
     Stock of the Company. The Company's executive offices are located at 14100
     N.W. 60th Avenue, Miami Lakes, Florida 33014. 

     Item 2.    IDENTITY AND BACKGROUND

          This statement is filed on behalf of BCFC.  BCFC's principal business
     is fund management and merchant banking activities in North America and
     Europe.  BCFC's principal business and office address is Charlotte House,
     Second Floor, Shirley Street, P.O. Box N964, Nassau, Bahamas. 

          The names, citizenship, business addresses and principal occupations
     or employment of each of the executive officers and directors of BCFC is
     set forth in Annex A hereto, which is incorporated herein by reference. 

          During the last five years, neither BCFC nor any of the persons listed
     in Annex A hereto have been convicted in a criminal proceeding.  During the
     last five years, neither BCFC nor any of the persons listed in Annex A
     hereto have been parties to a civil proceeding of a judicial or
     administrative body of competent jurisdiction and as a result of such
     proceeding were or are subject to a judgment, decree or final order
     enjoining future violations of, or prohibiting or mandating activities
     subject to, federal or state securities laws or finding any violations with
     respect to such laws.

     Item 3.      SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION

          The shares of Common Stock (the "Shares") to which this Schedule
     relates for BCFC include (i) shares of Common Stock issuable upon the
     conversion of the Company's Series B Convertible Preferred Stock, $.01 par
     value per share ("Series B Preferred"), and (ii) shares of Common Stock
     issuable upon the conversion of the Company's Series C Convertible
     Preferred Stock, $.01 par value per share ("Series C Preferred").  The
     shares of Common Stock to which this Schedule relates in the case of
     certain directors and officers of BCFC also include (i) shares of common
     Stock issuable upon the exercise of stock options that are exercisable
     within 60 days of the date hereof (the "Options"), and (ii) shares of
     Common Stock issuable upon the conversion of the Company's 7.5%
     Subordinated Convertible Debentures Due 2006 (the "7.5% Debentures"). The
     Common Stock, Options and Series B Preferred were acquired pursuant to the
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     merger in November 1995 (the "Merger") of a Florida corporation known as
     French Fragrances, Inc. ("FFI"), of which BCFC and certain officers and
     directors and their affiliates of BCFC (collectively the "Schedule A 
     Persons") were shareholders, with and into the Company (which was then
     known as Suave Shoe Corporation).  Following the Merger, Suave Shoe
     Corporation, as the surviving Corporation, changed its corporate name to
     French Fragrances, Inc.  Upon the effectiveness of the Merger, all of the
     shares of capital stock of FFI owned by BCFC and the Schedule A Persons
     were converted into shares of the equivalent capital stock of the Company
     in accordance with the terms of the Agreement and Plan of Merger, dated as
     of May 19, 1995, between Suave and FFI (the "Merger Agreement"). In
     addition, certain options to purchase common stock of FFI held by the
     Schedule A Persons were converted into the Options in accordance with the
     terms set forth in the Merger Agreement. Messrs. Mauran, Thomas and Beattie
     are directors of the Company.

          In addition, in March 1996, BCFC and certain of the Schedule A Persons
     acquired shares of the Company's Series C Preferred, which are immediately
     convertible into shares of Common Stock on a one-for-one basis upon payment
     of a conversion price of $5.25 per share. In exchange for $3,000,000 of
     financing (the "Financing"), the Company issued $3,000,000 aggregate
     principal amount of 8% Secured Subordinated Debentures Due 2005, Series II,
     and 571,429 shares of Series C Preferred.

          In July 1996, certain of the Schedule A Persons also acquired 7.5%
     Debentures, which are immediately convertible into the number of shares of
     Common Stock corresponding to the principal amount of 7.5% Debentures being
     converted divided by $7.20. The 7.5% Debentures were issued in exchange
     (the "Exchange Offer") for the outstanding shares of Series A Preferred
     Stock, $.01 par value, and outstanding principal amount of 12.5% Secured
     Subordinated Debentures Due 2002 of the Company.

     Item 4.      PURPOSE OF TRANSACTION

          As described in Item 3 above, the Shares (and the convertible
     securities to which a portion of the Shares relate) were acquired in
     connection with the Merger, the Financing and the Exchange Offer and were
     acquired for investment purposes. 

     BCFC or the Schedule A Persons, as the case may be, may, from time to time,
     exercise the Options, convert the Series B Preferred, Series C Preferred or
     7.5% Debentures or purchase additional shares of Common Stock, sell or
     otherwise dispose of shares of Common Stock, Series B Preferred, Series C
     Preferred or 7.5% Debentures, make or receive proposals and enter into
     negotiations with respect to such transactions, or surrender such shares of
     Common Stock, Series B Preferred, Series C Preferred, such 7.5% Debentures
     or such other securities of the Company owned by them in connection with
     any merger, tender offer or other acquisition transaction involving the
     Company. Such decisions will be based upon the prevailing price or offered
     price of the Common Stock, the Series B Preferred, the Series C Preferred
     and the 7.5% Debentures, the value of the consideration being offered in
     any merger, tender offer or other acquisition transaction involving the
     securities of the Company and other relevant factors.
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          Except with respect to the potential transfer of certain securities of
     the Company by Mr. Mauran to entities controlled by him, neither BCFC nor
     any of the Schedule A Persons has any present intention to effect any of
     the transactions enumerated in clauses (a) through (j) of Item 4 of
     Schedule 13D. 

     Item 5.      INTEREST IN SECURITIES OF THE ISSUER

          In February 1997, BCFC gifted an aggregate of 25,172 shares of Series
     B Preferred and 46,272 shares of Series C Preferred to K&K Trust and
     Wilshire Trust, two trusts which are organized outside of the United
     States.  As of the date hereof, BCFC, by virtue of Rule 13d-3 under the
     Act, may be deemed to be the beneficial owner of 713,251 shares of Common
     Stock (the "BCFC Shares") (approximately 5.3% of the outstanding Common
     Stock), which includes 417,801 shares of Common Stock owned by BCFC,
     240,378 shares of Common Stock issuable upon the conversion of Series B
     Preferred owned by BCFC and 55,072 shares of Common Stock issuable upon the
     conversion of Series C Preferred owned by BCFC. BCFC has sole voting and
     dispositive power over the BCFC shares. 

          As of the date hereof, Mr. Mauran, one of the Schedule A Persons, by
     virtue of Rule 13d-3 under the Act, may be deemed to be the beneficial
     owner of 1,871,992 shares of Common Stock (the "Mauran Shares")
     (approximately 13.3% of the outstanding Common Stock), which includes
     879,859 shares of Common Stock owned directly by Mr. Mauran, 125,000 shares
     of Common Stock owned by Devonshire Trust ("Devonshire"), a trust of which
     Mr. Mauran is a trustee, 110,680 shares of Common Stock issuable upon the
     conversion of Series B Preferred owned by Devonshire, 108,254 shares of
     Common Stock issuable upon the conversion of Series C Preferred owned
     directly by Mr. Mauran, 23,264 shares of Common Stock issuable upon the
     conversion of Series C Preferred owned by Devonshire, 489,051 shares of
     Common Stock issuable upon the conversion of Series B Preferred owned by
     Euro Credit Investments Limited ("Eurocredit"), a Company controlled by Mr.
     Mauran, 110,964 shares of Common Stock issuable upon conversion of 7.5%
     Debentures held by Mr. Mauran and 24,920 shares of Common Stock issuable
     upon the exercise of Options held by Mr. Mauran.  Mr. Mauran, Devonshire
     and Eurocredit, as the case may be, have sole voting and dispositive power
     over the Mauran Shares.

          As of the date hereof, J.W. Nevil Thomas, one of the Schedule A
     Persons, by virtue of Rule 13d-3 under the Act, may be deemed to be the
     beneficial owner of 119,101 shares of Common Stock (the "Thomas Shares")
     (less than 1% of the outstanding Common Stock), which consists of 53,400
     shares of Common Stock issuable upon the exercise of Options held by Mr.
     Thomas, 54,019 shares of Common Stock issuable upon the conversion of
     Series B Preferred owned by Nevcorp, Inc. ("Nevcorp"), a Company controlled
     by Mr. Thomas, and 11,682 shares of Common Stock issuable upon the
     conversion of Series C Preferred owned by Nevcorp. Mr. Thomas has sole
     voting and dispositive power over the Thomas Shares. 

          As of the date hereof, E. Scott Beattie, one of the Schedule A
     Persons, by virtue of Rule 13d-3 under the Act, may be deemed to be the
     beneficial owner of 251,225 shares of Common Stock (the "Beattie Shares")
     (approximately 1.9% of the outstanding Common Stock), which includes 64,201
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     <PAGE>
     shares of Common Stock owned by E.S.B. Consultants, Inc. ("ESB"), a Company
     controlled by Mr. Beattie, 42,442 shares of Common Stock issuable upon the
     conversion of Series B Preferred owned by ESB, 9,185 shares of Common Stock
     issuable upon the conversion of Series C Preferred owned by ESB, 1,163
     shares of Common Stock issuable upon conversion of 7.5% Debentures held by
     ESB, and 134,234 shares of Common Stock issuable upon the exercise of
     Options held by Mr. Beattie. Mr. Beattie has sole voting and dispositive
     power with respect to the Beattie Shares. 

          As of the date hereof, J. Murray Armitage, one of the Schedule A
     Persons, by virtue of Rule 13d-3 under the Act, may be deemed to be the
     beneficial owner of 203,051 shares of Common Stock (the "Armitage Shares")
     (approximately 1.5% of the outstanding Common Stock), which includes 17,000
     shares of Common Stock owned by Mr. Armitage, 116,889 shares of Common
     Stock owned by Canmerge Consultants Limited ("Canmerge"), a Company
     controlled by Mr. Armitage, or by Mr. Armitage, 54,019 shares of Common
     Stock issuable upon the conversion of Series B Preferred owned by Canmerge,
     11,682 shares of Common Stock issuable upon the conversion of Series C
     Preferred owned by Canmerge and 3,461 shares of Common Stock issuable upon
     conversion of 7.5% Debentures held by Canmerge. Mr. Armitage has sole
     voting and dispositive power with respect to the Armitage Shares.

          Except as set forth herein, neither BCFC nor any of Schedule A Persons
     have effected any transactions in the Company's Common Stock during the
     past 60 days. 

     Item 6.      CONTRACTS, ARRANGEMENTS, UNDERSTANDINGS OR RELATIONSHIPS
                  WITH RESPECT TO SECURITIES OF THE ISSUER

                  None.


     Item 7.      MATERIAL TO BE FILED AS EXHIBITS:

                  None.
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     <PAGE>
                                         SIGNATURE

          After reasonable inquiry and to the best of my knowledge and belief, I
     certify that the information set forth in this statement is true, complete
     and correct.



     Dated: March 25, 1997                 BEDFORD CAPITAL FINANCIAL
                                           CORPORATION


                                           By: *
                                               ---------------------------
                                               Suzanne Black
                                               Chief Financial Officer


                                           By: *   /s/ OSCAR E. MARINA
                                               ---------------------------
                                               Oscar E. Marina
                                               Attorney-in-fact
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     <TABLE>
     <CAPTION>
                                          ANNEX A

                            EXECUTIVE OFFICERS AND DIRECTORS OF
                           BEDFORD CAPITAL FINANCIAL CORPORATION


                                                            PRINCIPAL
                                                            OCCUPATION AND
     NAME AND TITLE                 CITIZENSHIP             BUSINESS ADDRESS (1)
     --------------                 -----------             --------------------
     <S>                            <C>                     <C>
     Richard C.W. Mauran            United Kingdom          Private Investor
     Chairman, Chief Executive
     Officer, and President

     J.W. Nevil Thomas              Canada                  President of Nevcorp
     Assistant Secretary                                     Inc.
     and Director

     J.M. Armitage                  Canada                  President of
     Canmerge
     Director                                                Consultants Ltd.

     Lynn Holowesko                 Bahamas                 Partner, Higgs &
     Kelly
     Secretary and Director                               
                    
     Suzanne Janet Black            Bahamas                 Managing Director,
     Treasurer, Chief Financial                              Black & Associates
     Ltd.
     Officer and Director

     Peter Schlesinger              Canada                  Private Investor
     Director

     John Conway Stradwick, Jr.     Canada                  Director of The GAN
     Director                                                Company of Canada
     Ltd.
      
     Sir John Montgomery            England                 Financial Advisor
     and
     Director                                                Investor

     ----------------
     <FN>
     <F1>
     (1)  The business address of all persons other than Mr. Messrs. Mauran,
          Armitage and Thomas is Charlotte House, 2nd Floor, Shirley Street,
     P.O.
          Box N964, Nassau, Bahamas. The business address of Messrs. Mauran,
          Armitage and Thomas is Scotia Plaza, 40 King Street West, Suite 4712,
          Toronto, ON, Canada M5H 3Y2.
     </FN>
     </TABLE>


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